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14.2 Incorporating Effective Visuals into a Presentation

Learning objectives.

  • Recognize the characteristics of effective visual aids.
  • Analyze different types of visual aids and appropriate ways to use them.
  • Determine how to create original visual aids and how to locate visual aids created by others.

Good communication is a multisensory experience. Children first learning how to read often gravitate toward books with engaging pictures. As adults, we graduate to denser books without pictures, yet we still visualize ideas to help us understand the text. Advertisers favor visual media—television, magazines, and billboards—because they are the best way to hook an audience. Websites rely on color, graphics, icons, and a clear system of visual organization to engage Internet surfers.

Bringing visuals into a presentation adds color, literally and figuratively. There is an art to doing it well. This section covers how to use different kinds of visual aids effectively.

Using Visual Aids: The Basics

Good writers make conscious choices. They understand their purpose and audience. Every decision they make on the page, from organizing an essay to choosing a word with just the right connotations, is made with their purpose and audience in mind.

The same principle applies to visual communication. As a presenter, you choose the following:

  • When to show images or video for maximum impact
  • Which images will best produce the effect you want
  • When to present information using a table, chart, or other graphic
  • How much text to include in slides or informational graphics
  • How to organize graphics so they present information clearly

Your goal is to use visual media to support and enhance your presentation. At the same time, you must make sure these media do not distract your audience or interfere with getting your point across. Your ideas, not your visuals, should be the focus.

As you develop the visual side of your presentation, you will follow a process much like the process you follow when you write. You will brainstorm ideas, form an organizational plan, develop drafts, and then refine and edit your work. The following sections provide guidelines to help you make good decisions throughout the process.

What Makes Visual Aids Effective?

To help you get a sense of what makes visual media work, think about what does not work. Try to recall occasions when you have witnessed the following visual media failures:

  • Websites crammed with so many images, flashing phrases, and clashing colors that they are almost unreadable
  • Assembly instructions with illustrations or diagrams that are impossible to follow
  • Photographs that are obviously (and badly) altered with photo-editing software
  • Distracting typos or other errors in signs, advertisements, or headlines
  • Tables, charts, or graphs with tiny, dense text or missing labels

In each case, the problem is that the media creator did not think carefully enough about the purpose and audience. The purpose of images, color, or flashing text on a website is to attract attention. Overusing these elements defeats the purpose because the viewer may become overwhelmed or distracted. Tables, charts, and graphs are intended to simplify complex information, but without clear labels and legible text, they will confuse the audience.

In contrast, effective visual elements are chosen or created with the purpose and audience in mind. Although a photo shoot for a magazine article might result in dozens of images, editors choose those few that work best with the article. Web designers and video game creators have an audience test their products before they are released, to ensure that people will understand how to use them. Understanding the function of different visual aids will help you use them with purpose.

Types of Visual Aids

Visual aids fall into two main categories—images and informational graphics. Images include photographs, illustrations and clip art, and video footage. Informational graphics include tables, charts, bar graphs, and line graphs.

These visual aids serve two purposes: to add emotional impact to your presentation and to organize information more clearly. With that in mind, read to find out how specific types of visual aids achieve those purposes.

Photographs

A striking photograph can capture your audience’s attention far more successfully than words can. Consider including photographs at the beginning or end of your presentation to emphasize your main ideas or to accompany a particularly important point in the body of your presentation. Remember that, as with other types of graphics, less is often more. Two or three well-chosen photographs are more effective than a dozen mediocre ones.

When you choose photographs, ask yourself these questions:

  • What purpose does this image serve? Will it surprise the audience? Will it provoke a strong emotional response? Does it support an important point?
  • Will this photograph be more effective if shown with only a caption, or does it need additional text?
  • Will the audience understand what is happening in the photograph? Is the meaning immediately evident, or does the photo need some context?
  • Would editing the image make it more effective? Consider using image-editing software to crop the photo, change the brightness, or make other cosmetic changes. (Do not go overboard, though. A slightly imperfect but authentic image is preferable to one that has been obviously altered.)

To illustrate the sense of helplessness people felt in the midst of tragedy, a student could use a photograph that shows fear, weariness, or defeat on the face of the photograph’s subject.

Figure 14.3

An old man sitting on the street

Neil Moralee – On The Scrap Heap . – CC BY-NC-ND 2.0.

Illustrations

Illustrations, such as editorial or political cartoons, serve much the same purpose as photographs. Because an illustration does not capture a moment in time the way a photo does, it may have less impact. However, depending on your topic and the effect you want to achieve, illustrations can still be very useful. Use the same criteria for choosing photographs to help you choose illustrations.

Figure 14.4

A Political Cartoon about Budget Cuts

Humor Blog – Political Cartoon about Budget Cuts – CC BY 2.0.

The style of an illustration or photograph affects viewers just as the content does. Keep this in mind if you are working with the stock images available in office software programs. Many of these images have a comical tone. This may be fine for some topics—for instance, a presentation on television shows for children. However, if you need to project a more serious tone, make sure you choose images to suit that purpose. Many free (or reasonably priced) image banks are available online.

Video Footage

Even more than photographs, video footage can create a sense of immediacy, especially if your video includes sound. Showing a brief video clip can help your audience feel as if they are present at an important event, connect with a person being interviewed, or better understand a process. Again, ask yourself the following questions to ensure you are using the footage well:

  • What purpose does this video serve? (Never rely on video clips just to fill time.)
  • How much footage should be shown to achieve your purpose?
  • What will need to be explained, before or after showing the video, to ensure that your audience understands its significance?
  • Will it be necessary to edit the video to stay within time requirements or to focus on the most important parts?

Informational graphics, such as tables, charts, and graphs, do not provoke the same response that images do. Nevertheless, these graphics can have a powerful impact. Their primary purpose is to organize and simplify information.

Tables are effective when you must classify information and organize it in categories. Tables are an especially good choice when you are presenting qualitative data that are not strictly numerical. Table 14.1 “Example of Qualitative Data Table” was created for a presentation discussing the subprime mortgage crisis. It presents information about people who have held powerful positions both in the government and at one of the investment banking firms involved in the subprime mortgage market.

Table 14.1 Example of Qualitative Data Table

Sources: http://www.rollingstone.com/politics/news/%3Bkw=%5B3351,11459%5D ; http://www.nytimes.com/2008/10/19/business/19gold.html ; http://topics.nytimes.com/top/reference/timestopics/people/p/henry_m_jr_paulson/index.html?inline=nyt-per ; http://topics.nytimes.com/top/reference/timestopics/people/r/robert_e_rubin/index.html?inline=nyt-per , http://www.nytimes.com/2002/12/13/us/man-in-the-news-economic-adviser-from-other-side-of-the-deficit-stephen-friedman.html ; http://news.bbc.co.uk/2/hi/business/342086.stm .

If you are working with numerical information, consider whether a pie chart, bar graph, or line graph might be an effective way to present the content. A table can help you organize numerical information, but it is not the most effective way to emphasize contrasting data or to show changes over time.

Pie charts are useful for showing numerical information in percentages. For example, you can use a pie chart to represent presidential election results by showing what percentage of voters voted for the Democratic presidential candidate, the Republican candidate, and candidates from other political parties.

Figure 14.5

A Pie chart illustrating that 52.92% of people favored Obama, 45.66% favored McCain, and 1.42% favored other candidates.

Source: http://www.fec.gov/pubrec/fe2008/2008presgeresults.pdf

Bar graphs work well when you want to show similarities and differences in numerical data. Horizontal or vertical bars help viewers compare data from different groups, different time periods, and so forth. For instance, the bar graph in Figure 14.6 allows the viewer to compare data on the five countries that have won the most Olympic medals since the modern games began in 1924: Norway, the United States, the former Soviet Union, Germany, and Austria. Bar graphs can effectively show trends or patterns in data as well.

Figure 14.6

Olympic Medal Standings since 1924 show that Norway has won the most, followed by the United States, Soviet Union, Germany, and Austria

Source: http://www.nbcolympics.com/medals/all-time-standings/index.html

Line Graphs

Like bar graphs, line graphs show trends in data. Line graphs are usually used to show trends in data over time. For example, the line graph in Figure 14.7 shows changes in the Dow Jones Industrial Average—an economic index based on trading information about thirty large, US-based public companies. This graph shows where the Dow closed at the end of each business day over a period of five days.

Figure 14.7

Down Jones Industrial Average at Market Closing went down significantly from May 17, 2010 to May 20, 2010, and then raised again at May 21, 2010

Source: http://www.google.com/finance/historical?cid=983582&startdate=May+17%2C+2010&enddate=May+21%2C+2010

In this exercise, you will begin to refine your ideas for incorporating media into your presentation. Complete the following steps on your own sheet of paper.

  • Revisit the list you brainstormed for Note 14.12 “Exercise 3” in Chapter 14 “Creating Presentations: Sharing Your Ideas” , Section 14.1 “Organizing a Visual Presentation” and the annotated outline you developed for Note 14.17 “Exercise 4” .
  • Analyze the two different types of visual aids: images and informational graphics. Identify at least two places in your presentation where you might incorporate visual aids.
  • Evaluate the purpose of the visual aid. Does it create emotional impact, or does it organize information? Is the visual effective?
  • Determine whether you will be able to create the visual aid yourself or will need to find it.

Creating Original Visual Aids

You will include original visual aids in your presentation to add interest, present complex information or data more clearly, or appeal to your audience’s emotions. You may wish to create some visual aids by hand—for instance, by mounting photographs on poster board for display. More likely, however, you will use computer-generated graphics.

Computer-generated visual aids are easy to create once you learn how to use certain office software. They also offer greater versatility. You can print hard copies and display them large or include them in a handout for your audience. Or, if you are working with presentation software, you can simply insert the graphics in your slides.

Regardless of how you proceed, keep the following guidelines in mind:

  • Create visual aids with purpose. Think carefully about how they will enhance your message, and choose a form that is appropriate for your content.
  • Strive for quality. You do not need the skills of a professional photographer or designer, but do take time to make sure your visual aids are neat, attractive, and legible. Proofread for errors, too.

Using Software to Create Visual Aids

You can use standard office software to create simple graphics easily. The following guidelines describe how to work with word-processing software and presentation software.

Working with Photographs

Most personal computers come equipped with some basic image-editing software, and many people choose to purchase more advanced programs as well. You can upload photographs from a digital camera (or in some cases, a cell phone) or scan and upload printed photographs. The images can then be edited and incorporated into your presentation. Be sure to save all of your images in one folder for easy access.

Creating Tables

To create a table within a word-processing document consult your software program’s help feature or an online tutorial. Once you have created the table, you can edit and make any additional changes. Be sure that the table has no more than six to seven rows or columns because you do not want to compromise the size of the text or the readability. Aligning with precision will help your table look less crowded. Also, the row and column titles should spell out their contents.

Creating Graphs

Figure 14.8

Screenshot of powerpoint

Pie charts and bar and line graphs can also be created using standard office software. Although you can create these graphics within a document, you will need to work with both your word-processing application and your spreadsheet application to do so. The graph should visually explain the data using colors, titles, and labels. The use of color will help the audience distinguish information; however, avoid colors that are hard on the eyes, such as lime green or hot pink. The title should clearly state what the graph explains. Lastly, avoid using acronyms in the titles and other labels.

Creating Graphics in an Electronic Presentation

If you plan to work only with hard copy graphics during your presentation, you may choose to create them as word-processing documents. However, if you are using presentation software, you will need to choose one of the following options:

  • Create your graphics using the presentation software program.
  • Create your graphics within another program and import them.

Standard office presentation software allows you to create informational graphics in much the same way you would create them within a word-processing application. Keep the formatting palette, a menu option that allows you to customize the graphic, open while you use the software. The formatting menu provides options for inserting other types of graphics, such as pictures and video. You may insert pictures from an image bank available within the program, or insert images or video from your own desktop files. Shape your use of multimedia in accordance with the message your presentation is trying to convey, the purpose, and your audience.

Creating Visual Aids by Hand

Most of the time, using computer-generated graphics is more efficient than creating them by hand. Using office software programs helps give your graphics a polished appearance while also teaching you skills that are useful in a variety of jobs. However, it may make sense to use hand-created visual aids in some cases—for instance, when showing a 3-D model would be effective. If you follow this route, be sure to devote extra time to making sure your visual aids are neat, legible, and professional.

Flip charts are inexpensive and quick visual aids used during face-to-face presentations. The flip chart can be prepared before, as well as during, the presentation. Each sheet of paper should contain one theme, idea, or sketch and must be penned in large letters to be seen by audience members farthest away from the speaker.

Writing Captions

Any media you incorporate should include a caption or other explanatory text. A caption is a brief, one- to two-sentence description or explanation of a visual image. Make sure your captions are clear, accurate, and to the point. Use full sentences when you write them.

Captions should always be used with photographs, and in some cases, they can be useful for clarifying informational graphics, which represent qualitative data visually. However, informational graphics may not require a caption if the title and labels are sufficiently clear. For other visual media, such as video footage, providing explanatory text before or after the footage will suffice. The important thing is to make sure you always include some explanation of the media.

In this exercise, you will begin to develop visual aids for your presentation. Complete the steps in this exercise—and enjoy the chance to be creative. Working with visuals can be a pleasant way to take a break from the demands of writing.

  • Revisit the ideas you developed in Note 14.24 “Exercise 1” . Choose at least two ideas that you can create. ( Note: If you are using software to develop a slideshow presentation, count this as one of your self-created visual aids. Include at least one other self-created visual aid, such as an original photograph, within your slideshow.)
  • Get creative! Take your photographs, construct a 3-D model, create informational graphics, or work on your presentation slides. Develop good working drafts.
  • After you have completed drafts of your visual aids, set them aside for a while. Then revisit them with a critical eye. First, check any text included with the graphic. Make sure your facts are correct, your words are clear and concise, and your language is free of errors.
  • Next, evaluate how well your aids work visually. Are they large enough to be seen and read from a distance? Are captions and labels easy to find? Are photographs of reasonably high quality? Ask someone else for feedback, too.
  • Begin making any needed changes. As you proceed through the rest of this section, continue to revisit your work to improve it as needed.

Collaboration

Please share the first version of your visual aids with a classmate. Examine what they have produced. On a separate piece of paper, note both the elements that catch your attention and those that would benefit from clarification. Return and compare notes.

Testing and Evaluating Visual Aids

Regardless of how you create your visual aids, be sure to test-drive them before you deliver your presentation. Edit and proofread them, and if possible, show them to someone who can give you objective feedback. Use the following checklist.

Checklist 14.1

Visual Aid Evaluation Checklist

  • Visual aids are clearly integrated with the content of the presentation
  • Photographs and illustrations suit the overall tone of the presentation
  • Images and text are large and clear enough for the viewer to see or read
  • Images are shown with explanatory text or a caption
  • Informational graphics include clear, easy-to-read labels and headings
  • Text within informational graphics is easy to read (Watch out for wordiness and crowded text or a font that is too small and hard to read.)
  • Formatting choices (color, different fonts, etc.) organize information effectively
  • Any text within graphics is free of errors
  • Hyperlinks within slides function properly
  • Display text for hyperlinks is concise and informative (Never paste a link into a slide without modifying the display text.)

Writing at Work

Office software includes many options for personalizing a presentation. For instance, you can choose or create a theme and color scheme, modify how one slide transitions to the next, or even include sound effects. With so many options, students and employees sometimes get carried away. The result can seem amateurish and detract from, rather than enhance, your presentation.

Remember, you are delivering a presentation, not producing a movie. Use the customization options to help give your presentations a consistent, polished, appearance. However, do not let these special effects detract from the substance of your slides.

Using Existing Visual Media

Depending on your topic, you may be able to find images and other graphics you can use instead of creating your own. For instance, you might use photographs from a reputable news source or informational graphics created by a government agency. If you plan to use visual aids created by others, keep the following guidelines in mind:

  • Set a purpose before you begin your search. You will search more efficiently if you start with a general idea of what you are looking for—a line graph of unemployment rates for the past twelve months, for example, or a video clip of the most recent State of the Union address.
  • Filter out visual aids that are not relevant. You may come across eye-catching graphics and be tempted to use them even if they are only loosely related to your topic, simply because they are attention getting. Resist the temptation. If the graphic is not clearly connected to your point, it does not belong in your presentation.
  • Read carefully. In addition to reading labels, headings, and captions, read any text that accompanies the visual. Make sure you understand the visual in its original context. For informational graphics, make sure you understand exactly what information is being represented. (This may seem obvious, but it is easy to misread graphic information. Take the time to examine it carefully.)
  • Evaluate sources carefully and record source information. When you look for visual media to complement your presentation, you are conducting research. Apply the same standards you used for your research paper. Choose reliable sources, such as reputable news organizations, government and nonprofit organizations, and educational institutions. Verify data in additional sources. Finally, be sure to document all source information as you proceed.

Searching Efficiently for Visual Media

You will probably find it most efficient to use the Internet to search for visual aids. Many students begin by typing keywords into a search engine to locate related images. However, this search technique is not necessarily efficient, for several reasons:

  • It often pulls up hundreds or even thousands of images, which may be only loosely related to your search terms.
  • It can sometimes be difficult to understand the image in its original context.
  • It can be hard to find copyright information about how you may use the image.

A more efficient strategy is to identify a few sources that are likely to have what you are looking for, and then search within those sites. For instance, if you need a table showing average life expectancy in different countries, you might begin with the website of the World Health Organization. If you hope to find images related to current events, news publications are an obvious choice. The Library of Congress website includes many media related to American history, culture, and politics.

Searching this way has the following advantages:

  • You will often find what you are looking for faster because you are not wasting time scrolling through many irrelevant results.
  • If you have chosen your sources well, you can be reasonably certain that you are getting accurate, up-to-date information.
  • Images and informational graphics produced by reputable sources are likely to be high quality—easy to read and well designed.

If you do choose to use a search engine to help you locate visual media, make sure you use it wisely. Begin with a clear idea of what you are looking for. Use the advanced search settings to narrow your search. When you locate a relevant image, do not download it immediately. Read the page or site to make sure you understand the image in context. Finally, read the site’s copyright or terms of use policy—usually found at the bottom of the home page—to make sure you may use the material.

If you are unable to find what you are looking for on the Internet consider using print sources of visual media. You may choose to mount these for display or scan them and incorporate the files into an electronic presentation. (Scanning printed pages may lower the quality of the image. However, if you are skilled at using photo-editing software, you may be able to improve the quality of the scanned image.)

Inserting Hyperlinks in an Electronic Presentation

If you are working with images, audio, or video footage available online, you may wish to insert a link within your presentation. Then, during your presentation, you can simply click the link to open the website in a separate window and toggle between windows to return to your presentation slides.

To insert a hyperlink within your presentation, click on insert in the toolbar and then select hyperlink from the menu. Doing so will open a dialogue box where you can paste your link and modify the accompanying display text shown on your slide.

Copyright and Fair Use

Before you download (or scan) any visual media, make sure you have the right to use it. Most websites state their copyright and terms of use policy on their home page. In general, you may not use other people’s visual media for any commercial purpose without contacting the copyright holder to obtain permission and pay any specified fees.

Copyright restrictions are somewhat more ambiguous when you wish to download visual media for educational uses. Some educational uses of copyrighted materials are generally considered fair use —meaning that it is legally and ethically acceptable to use the material in your work. However, do not assume that because you are using the media for an educational purpose, you are automatically in the clear. Make sure your work meets the guidelines in the following checklist. If it does, you can be reasonably confident that it would be considered fair use in a court of law and always give credit to the source.

Checklist 14.2

Media Fair Use Checklist

  • You are using the media for educational purposes only.
  • You will make the work available only for a short period and to a limited audience. For instance, showing a copyrighted image in a classroom presentation is acceptable. Posting a presentation with copyrighted images online is problematic. In addition, avoid any uses that would allow other people to easily access and reproduce the work.
  • You have used only as much of the work as needed for your purposes. For video and audio footage, limit your use to no more than 10 percent of the media—five minutes of an hour-long television show, for example. Image use is harder to quantify, but you should avoid using many images from the same source.
  • You are using the media to support your own ideas, not replace them. Your use should include some commentary or place the media in context. It should be a supporting player in your presentation—not the star of the show.
  • You have obtained the material legally. Purchase the media if necessary rather than using illegally pirated material.
  • Your use of the media will not affect the copyright holder or benefit you financially.

By following these guidelines, you are respecting the copyright holder’s right to control the distribution of the work and to profit from it.

In some fields, such as teaching, job applicants often submit a professional portfolio to a prospective employer. Recent college graduates may include relevant course work in their portfolios or in applications to graduate school. What should you do if your course work uses copyrighted visual media?

This use of media is acceptable according to fair use guidelines. Even though you are using the work for your personal professional advancement, it is not considered an infringement on copyright as long as you follow the additional guidelines listed in the previous checklist.

Crediting Sources

As you conduct your research, make sure you document sources as you proceed. Follow the guidelines when you download images, video, or other media from the Internet or capture media from other sources. Keep track of where you accessed the media and where you can find additional information about it. You may also provide a references page at the end of the presentation to cite not only media and images but also the information in the text of your presentation. See Chapter 13 “APA and MLA Documentation and Formatting” for more information on creating a reference page.

Write captions or other explanatory text for visual media created by others, just as you would for media you created. Doing so helps keep your audience informed. It also helps ensure that you are following fair use guidelines by presenting the media with your commentary, interpretation, or analysis. In your caption or elsewhere in your presentation, note the source of any media you did not create yourself. You do not need to provide a full bibliographical citation, but do give credit where it is due.

In this exercise, you will locate visual aids created by others and continue developing the work you began earlier. Complete these steps.

1. Revisit the ideas you developed in Note 14.24 “Exercise 1” . Choose at least two ideas for which it would make more sense to find the visual aid than to create it yourself. 2. Use the search tips provided in this section to locate at least two visual aids from reputable sources that you can use. Prepare them for your presentation by adding clarifying text as needed. Be sure to credit your source. 3. Incorporate the visual aids you created in Note 14.26 “Exercise 2” and Note 14.32 “Exercise 3” into your presentation. This may involve preparing physical copies for display or inserting graphic files into an electronic presentation.

4. Take some time now to review how you will integrate the visual and verbal components of your presentation.

  • If you are working with presentation software, refine your slides. Make sure the visual approach is consistent and suits your topic. Give your text a final proofread.
  • If you are not using presentation software, review the annotated outline you created in Note 14.24 “Exercise 1” . Update it as needed to reflect your current plan. Also, determine how you will physically set up your visual aids.

Key Takeaways

  • Visual aids are most effective when they are chosen with the purpose and audience in mind. They serve to add emotional impact to a presentation and to organize information more clearly.
  • Visual aids should always be clearly related to the presenter’s ideas. Captions, labels, and other explanatory text help make the connection clear for the audience.
  • Like writing, developing the visual components of a presentation is a process. It involves generating ideas, working with them in a draft format, and then revising and editing one’s work.
  • Visual aids can be divided into two broad categories—image-based media and informational graphics.
  • Widely available software programs make it relatively easy to create visual aids electronically, such as photo images, charts, and graphs.
  • When using visual aids created by others, it is important to apply good research skills, follow guidelines for fair use, and credit sources appropriately.

Writing for Success Copyright © 2015 by University of Minnesota is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

.css-1qrtm5m{display:block;margin-bottom:8px;text-transform:uppercase;font-size:14px;line-height:1.5714285714285714;-webkit-letter-spacing:-0.35px;-moz-letter-spacing:-0.35px;-ms-letter-spacing:-0.35px;letter-spacing:-0.35px;font-weight:300;color:#606F7B;}@media (min-width:600px){.css-1qrtm5m{font-size:16px;line-height:1.625;-webkit-letter-spacing:-0.5px;-moz-letter-spacing:-0.5px;-ms-letter-spacing:-0.5px;letter-spacing:-0.5px;}} Best Practices The #1 rule for improving your presentation slides

by Tom Rielly • May 12, 2020

visual effects in presentation

When giving presentations, either on a video conference call or in person, your slides, videos and graphics (or lack of them) can be an important element in helping you tell your story or express your idea. This is the first of a series of blog posts that will give you tips and tricks on how to perfect your visual presentations.

Your job as a presenter is to build your idea -- step-by-step -- in the minds of your audience members. One tool to do that is presentation graphics, such as slides and videos.

Why graphics for your presentation?

A common mistake is using slides or videos as a crutch, even if they don’t actually add anything to your presentation. Not all presentations need graphics. Lots of presentations work wonderfully with just one person standing on a stage telling a story, as demonstrated by many TED Talks.

You should only use slides if they serve a purpose: conveying scientific information, art, and things that are hard to explain without pictures. Once you have decided on using slides, you will have a number of decisions to make. We’ll help you with the basics of making a presentation that is, above all, clear and easy to understand. The most important thing to remember here is: less is more.

Less is so much more

You want to aim for the fewest number of slides, the fewest number of photos, the fewest words per slide, the least cluttered slides and the most white space on your slides. This is the most violated slide rule, but it is the secret to success. Take a look at these examples.

Example slides showing how a short title is easier to grasp than a long one

As you can see in the above example, you don’t need fancy backgrounds or extra words to convey a simple concept. If you take “Everything you need to know about Turtles”, and delete “everything you need to know about” leaving just “turtles”, the slide has become much easier for your audience to read, and tells the story with economy.

Example slides showing how a single image is more powerful than a cluttered slide

The above example demonstrates that a single image that fills the entire screen is far more powerful than a slide cluttered with images. A slide with too many images may be detrimental to your presentation. The audience will spend more mental energy trying to sort through the clutter than listening to your presentation. If you need multiple images, then put each one on its own slide. Make each image high-resolution and have it fill the entire screen. If the photos are not the same dimensions as the screen, put them on a black background. Don’t use other colors, especially white.

Examples slides showing how it's better to convey a single idea per slide vs a lot of text

Your slides will be much more effective if you use the fewest words, characters, and pictures needed to tell your story. Long paragraphs make the audience strain to read them, which means they are not paying attention to you. Your audience may even get stressed if you move on to your next slide before they’ve finished reading your paragraph. The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says “any slide with more than 10 words is a document.” If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

Following a “less is more” approach is one of the simplest things you can do to improve your presentation visuals and the impact of your presentation overall. Make sure your visuals add to your presentation rather than distract from it and get your message across.

Ready to learn more about how to make your presentation even better? Get TED Masterclass and develop your ideas into TED-style talks.

© 2024 TED Conferences, LLC. All rights reserved. Please note that the TED Talks Usage policy does not apply to this content and is not subject to our creative commons license.

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  • MS PowerPoint Blogposts

5 Powerpoint Visual Effects To Use In Your Powerpoint Slides

by Abhinay Tiwari · June 8, 2017

Looking for new ways to visually engage audiences and spruce up the contents of your Powerpoint slides? Why don’t you consider trying out these 5 Powerpoint visual effects in them? There are numerous things you can achieve just by using out some of these so don’t be afraid to experiment and explore all they have to offer:

1. Video Insertion

Microsoft Powerpoint allows users to encourage visual engagement by inserting videos into your presentation slide. Not only can you insert the video, you can also edit the length, add fade ins and more. To get started, insert videos by either using the insert tab to insert videos from your PC or insert videos from online sources through embedding.

2. Animation Effects

Microsoft Powerpoint enables users to animate elements like text, objects and more! You can make use to the movement animation effects to capture the attention of your audience. This can draw attention to specific content in your slides or make your slides user friendly. Animation effects are generally categorised by entrance, emphasis, exit and motion paths. You can apply the animation by first choosing your object and looking for the animations tab. Locate the drop down arrow in the animations group so that you can choose the desired effect in the menu.

3. Transitions

Apart from animation effects for objects, you can apply special effects on your Powerpoint slides too. Depending on your needs, you can make it as simple or as flashy as you need. Transitions are usually grouped under three categories- Subtle, exciting or dynamic. To put in transitions, simply choose your slide and click on the transitions tab. Look for the transition to this slide option and click on drop down arrows to select the transition you want. You can then choose to apply the transition to all of the slides or just the particular slide.

4. SmartArt Graphics

SmartArt Graphics are a simple and straightforward method of communicating information without having to rely plainly on text but also on shapes. If you want to insert SmartArt graphics, you can choose the slide you want it to appear and look for your Insert tab. You will then be able to choose the SmartArt graphics option from the illustrations group. Look for your insert tab and select the SmartArt command, this will enable the dialog box where you can choose your desired graphic and insert it.

5. Action Buttons

Action buttons are built in shapes that can be used to connect webpages, play sounds, connect files and more in your powerpoint slides. Action buttons are typically inserted slide by slide, or you can insert them in every slide. To do so, you need to locate the insert tab in your Microsoft Powerpoint file. Using the shapes command in your illustrations group, you can then look for the drop down menu that contains the action buttons option.You can then choose the action button you want and insert it. This will then enable you to choose how you want the action button to be activated.

visual effects in presentation

Presentation: Visual Effects

Class 6 - apc understanding computer studies, choose the correct options.

Slides are .......... pages displayed on a computer screen.

Reason — A slide is an electronic page that is displayed on a computer screen with multimedia effects.

Animation can be removed from a slide by selecting the .......... button from the Animation Pane.

Reason — Animation can be removed from a slide by selecting the 'Remove' button from the Animation Pane

The 'Play All' button is available on the ..........

  • Transition to Slide
  • Apply to All

Animation Pane

Reason — By clicking the 'Play All / Play From', we can see the preview effects applied to one or all objects on the slide.

In an MS PowerPoint presentation, the default view of the slide layout is ..........

  • Slide Sorter

Reason — Normal view is the default view of the slide layout.

When one slide follows another slide on the screen, it is called ..........

  • Presentation

Reason — Slide show refers to as the collection of slides arranged in a sequence to run one after another on the screen.

The shortcut keys to create a new slide are ..........

Reason — Ctrl + M is the shortcut key to insert a new slide.

Fill in the blanks

In PowerPoint, the individual pages of a presentation are called Slides .

Custom Animation allows to add different visual effects to text and objects on a slide.

Slide Master is the topmost slide that contains information of all the slides in a presentation.

Slide Sorter view displays miniature image of slides in a PowerPoint presentation.

In PowerPoint, the shortcut key for the slide show is F5 .

State True or False

MS PowerPoint is a part of MS Office. True

Slide transition merges the next slide during the slide show. False

The function key to start 'Slide Transition' is F5. False

You can insert online audios but not online videos in a slide. False

You can record your own voice in a slide. True

Slide Master is the very first slide of the presentation. True

Identify labelled buttons

Identify labelled buttons of a 'Record Sound' window.

Name the following Action Buttons

Name the following 'Action Buttons'

  • Back or Previous
  • Forward or Next

Name the following

Three types of Custom Animation

Three options of Action Buttons

Three types of Slide transitions

  • Dynamic Content

Case-Study Based Questions

An Intra School Debate Competition is organised in the school of your friend for which he has created a PowerPoint presentation. Further, his teacher told him to add audio to some of the slides so that the whole presentation could be given a realistic look. He wants you to clear some of his queries by answering the given below:

(a) Under which group 'Audio' option is available to record the voice?

(b) Name the dialog box shown alongside.

(c) Name the highlighted button shown on the dialog box.

(d) What is the significance of OK button on the dialog box?

(a) 'Audio' option is available under the 'Media' group on the 'Insert tab'.

(b) It is the 'Record Sound' dialog box.

(c) Stop button

(d) OK button stops the recording and inserts the recorded file on the slide.

Define the following

A slide is an electronic page that is displayed on a computer screen with multimedia effects. Slides are used to communicate information to the audience.

Custom Animation

Custom animation allows us to add different visual effects to a slide. Through animation effects, we can make our slide-show more interactive.

Action buttons

Action buttons are communicative buttons which can be added on the slides to perform various actions during the slide show. For example: Forward, Home, Sound, End etc.

Action buttons become active during the slide show. Sound to an action button is optional.

Slide Master

A slide master is the topmost slide in the order of slides that provides common information to all the slides in a presentation.

The common information can be regarding the theme and slide layouts of a presentation. This may include the background, color, fonts, effects etc.

Slide Transition

Slide transition is a special effect applied to slides when we display the next slide during a slide show. It determines how the current slide switches to the next. There are three types of slide transitions:

A slide show is an electronic presentation displayed on the computer screen with multimedia effects. It is a collection of slides arranged in a systematic order to communicate information about a particular topic.

Explain the following with reference to MS PowerPoint

How will you insert a sound file to a slide? Explain.

To insert a sound file to a slide, follow these steps:

Step 1: Select the slide to which a sound file is to be added.

Step 2: Click the Insert tab on the ribbon.

Step 3: Click the Audio option in the 'Media' group. Then select Audio on My PC from the drop-down list.

Step 4: An Insert Audio window will appear on the screen.

Step 5: Browse the sound file that is to be added.

Step 6: Select the sound file and click Insert .

The sound icon will appear on the slide. One can hear the sound by clicking the Play icon.

You want to insert your own sound in a slide. How will you perform this task?

To insert your own sound in a slide, follow these steps:

Step 1: Select the slide to which your own sound is to be added.

Step 2: Click the Insert tab. Then click the Audio option in the 'Media' group followed by the Record Audio option from the drop-down list. The Record Sound dialog box appears on the screen. It contains three buttons — play, stop and record.

Step 3: Click the record button to record your voice. Notice that the timer begins maintaining the sound length of your recording.

Step 4: Click OK to stop recording and insert the recorded file.

The Sound icon will appear on the slide. Click the Play button to hear the recorded sound.

How will you animate a/an text/object in a slide? Explain.

To animate a/an text/object in a slide, follow these steps:

Step 1: Select the slide and then the text or object you want to animate.

Step 2: Click the Animations tab on the ribbon.

Step 3: In the Animations group, click down (▼) button and choose an animation type (say, Entrance) followed by any effect (say, Wipe).

Step 4: Click the Effect Options button and select From Left (say). Repeat the process for other elements of the slide. Similarly, you can add effects to the elements of rest of the slides. Finally, save the presentation.

Mention all the steps to insert the data from a file to a slide.

To insert the data from a file to a slide, follow these steps:

Step 1: Open the PowerPoint presentation. Select the slide or insert a new slide as per your choice to import data from the other application.

Step 2: Click the Insert tab.

Step 3: Click the Object option in the Text group and the Insert Object dialog box appears.

Step 4: Select the Create from File radio button.

Step 5: Click the Browse option and the Browse window appears on the screen.

Step 6: Select the document from the source drive and click OK . The Insert Object dialog box appears on the screen showing the entire path of the source file.

Step 7: Click OK .

The data will be inserted in the selected slide of the presentation.

What is the significance of slide transition in a PowerPoint presentation?

Slide transition determines how the current slide switches to the next. It adds a special visual effect to slides when transitioning from one slide to the next during the slide show.

Slide transitions add to the professional appearance of the slide show and draw attention to specific important slides.

Hence, they play a significant role in making a presentation attractive and effective.

What are the advantages of Slide Master in a presentation? Explain.

The advantages of Slide Master in a presentation are as follows:

  • We can make universal style changes to every slide in our presentation.
  • When we use a slide master, we don't have to type the same information on more than one slide.
  • When we make a presentation that contains a lot of slides, slide master helps to manage the presentation.
  • When we create and edit a slide master, it affects and improves the look of the entire presentation.

How will you insert an action button in a slide?

To insert an action button in a slide, follow these steps:

Step 1: Select the slide on which the action button is to be inserted.

Step 2: Click the Insert tab and then the Shapes option in the Illustrations group.

Step 3: From the drop-down list, select an action button from the Action Buttons section. The mouse pointer will take the shape of '+' sign.

Step 4: Bring the pointer on the selected slide.

Step 5: Drag the pointer to draw the shape of the button. An Action Settings dialog box appears on the screen. Select the tab Mouse click or Mouse Over .

Step 6: Select the radio button Hyperlink to under Action on click section and choose an action (say, Previous Slide) from the drop-down list.

Step 7: Click the checkbox Play Sound to choose a sound from the drop-down list. It will enable the sound when the action button is clicked.

Step 8: Click OK .

The action button will perform its task when clicked during a slide show.

Presentation Guru

Presentation Guru

5 ways to make your presentation more visual and effective.

visual effects in presentation

Visualizing slides (just a fancy word for transforming slides full of text into more visual slides) is a big part of my job, but you don’t need to be a PowerPoint expert to apply some basic visualization techniques to your presentations. Even minimal changes can make your presentations much more effective and can help people understand your messages better.

Listening to someone present, who is just reading a slide full of text, doesn’t add to understanding. It actually distracts, because the audience will end up reading the text on the slides themselves instead of listening to what the presenter is saying.

On the other hand, slides with less text and more visuals, whether it be graphs, pictures or diagrams can help the audience retain more information, because visuals and speech work hand-in-hand rather than compete for attention in the brain.

It’s a proven concept we follow at BrightCarbon, and one that we often preach about on our own blog . So, to get you started, here are 5 simple things that you can do to make your presentations more visual and more effective.

1) Cut down text on slides

Bullet-point filled slides have been plaguing audiences since PowerPoint began. But they aren’t just painfully dull: bullet points are really ineffective for communicating information to an audience.

So, the easiest way you can quickly make your presentation 1000 times better is by simply cutting out some of the text.

The easiest way to cut down text is to first break it down into chunks, then break it into key points – so, one short bullet-point per chunk – and then to get rid of filler words. This will help you take large paragraphs of text and break them into short and snappy phrases that can fit into text boxes or other shapes.

For example, let’s look at the following block of text:

Peonies are my favorite type of flower. They’re pretty to look at because they come in a range of beautiful shades of pink. They also smell amazing and make great perfume. Lastly, they are larger than a lot of other flowers and make a gorgeous, lush bouquet.

Instead of filling an entire paragraph, we could break this text into three key points:

  • Peonies come in range of pink shades
  • They make great perfume
  • They make a gorgeous bouquet

Then, if we get rid of any filler, we are left with:

  • Pink shades
  • Great perfume
  • Gorgeous bouquet

And voila! You have yourself some bullets that are ready to be fit into shapes. By allowing your text to fit into shapes you gain the ability to organize it in a linear way and then you can animate it on clicks, to stagger the flow of information and tell a more compelling story.

So, BEFORE :

bullet point slide

and AFTER :

visual effects in presentation

If you want to learn more about how to ditch the bullet points for good, find out more here .

2) Show locations on maps

I’ve worked on quite a few presentations at this point and I think it’s safe to say most of them include a list of locations at some point. This is because it is really common for companies to have a narrative that includes showing their impact on a national, or global, scale by showing their locations. Often, this is just presented as a list of places. But it’s a lot more interesting – and memorable – to show locations on a map.

For example, if a company has opened a couple stores per year, in different locations, they could animate icons representing these stores on a map and have information such as the year, location or size of store in a box next to the icon.

This is a good way to make the slides illustrate a story about the company’s growth, in a way that is easy for the audience to understand.

3) Add color cues

Adding color to slides in an organized way can enable you to manipulate the audience’s attention and increase their understanding of your content.

For example, if every element on your slide is blue and then you color one object yellow, people will understand that the differently colored object is important or different in some way.

The same idea of ‘color coding’ works when you want the audience to get certain ideas from colors e.g. yellow and black mean warning; green is positive; red is negative.

Keep in mind that these associations are partly based on cultural teachings, so they might not apply if the people you are presenting to have a different cultural understanding of color.

You can also use color to set a ‘mood’ for your presentation. For example, if your company is heading a green initiative then using green tones in your presentation will make it feel more environmentally friendly. Most brands already apply this theory in their logos and brand guidelines, so continuing this thought process in your slides can create even more cohesion and understanding.

Find out more about using color effectively here .

4) Use Timelines

use timelines

A great way to organize text-heavy slides that involve dates and events is to divide them into a timeline.

This is similar to the map idea above, in that it requires a certain type of information to be successful, but if you have dates and information, it’s much more effective to see them organized linearly than in a list of bullet points.

A timeline is a pretty simple element to create on PowerPoint and just involves a line and some evenly aligned and distributed boxes. Create your boxes using the Insert -> Shape functionality, then use the built-in alignment tools to space everything out neatly .

5) Replace text with labelled images

The last, and arguably most important, point is to get rid of text all together, and replace it with images.

For example, if you want to talk about a new product and its features, the best way of doing this is to insert an image of the product and just label it with key words.

You can insert shapes to pin-point areas you’d like to highlight and then animate them in on clicks so you can stagger the rate at which you mention each feature, which can help the audience follow along.

It’s also useful to have images of the product being used by customers so that you can show the audience exactly how it will look and work.

Being complacent and adding tons of text or bullet points to your presentations won’t do you any favors, because people will become instantly bored and disengaged while you’re presenting, and will start reading what’s on the screen instead of listening to the important things you’re saying.

By applying a couple of easy-to-learn tips to your next presentation, you can significantly increase its effectiveness and make it much more visually appealing. Your audience will stay engaged throughout your presentation and will remember more of the content you are sharing.

It’s amazing how much visuals can do to improve communication between a presenter and an audience, so just remember that the next time you’re pasting reams of text into a 25-slide deck: there are better ways.

  • Latest Posts

Amy Post

Latest posts by Amy Post ( see all )

  • A Quick Guide to More Effective Animations - 28th February 2019
  • Master the Slide Master - 20th March 2018
  • 5 Ways to Make Your Presentation More Visual and Effective - 6th April 2017

visual effects in presentation

Craig Hadden (@RemotePoss)

11th April 2017 at 4:05 am

These are great ideas, so thanks for sharing. Recently I’ve tried to use colour in a more systematic way, so I was especially interested to read your thoughts on that.

You might also like this makeover I did on a (real) slide. It was stuffed full of bulleted text, but ended up being far less wordy and much more visual. See what your think. (And any comments or questions are always welcome!)

visual effects in presentation

15th April 2017 at 12:47 pm

Thanks for this. and if you’d like to write that piece for us, to help the thousands of designers and presenters out there, we’d love to publish that piece too. The guru is our community after all!

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Abigail Lee

25th June 2019 at 12:11 pm

Great article. Prior to stumbling upon your article on Google, I have found similar another engaging article on this website https://www.slideteam.net/blog . It has a collection of enthusiastic articles on PowerPoint as well as professional slides. Feel free to explore all of them.

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10 reasons why you need good presentation visuals Getting your message across with the best visual content

Presentation visuals are one of the most compelling parts of a presentation. Some presenters underestimate the importance of a visual presentation and decide to only speak, or use text slides to back up what they’re saying.

This is a huge mistake – effective visual presentations can have a massive positive impact on your viewers. Almost all information transmitted to the brain is visual (see below), which underlines the effectiveness of visuals in a good presentation.

Here, we will go over the top 10 benefits of using visual content to help you deliver an engaging and memorable presentation.

1. Visuals save you time in preparing your presentation

We understand that creating a great presentation is a demanding and time-consuming process! Why spend hours transcribing your notes onto a PowerPoint presentation when you could use effective visuals that communicate your message better and save you a lot of preparation time? Besides, it’s unlikely audience members will be trying to read a lot of text as they will be focussing on what you are saying. And if they are reading large text slides, they will your speaking. Visuals make it easy for your listeners to follow along and hear you at the same time.

2. Visuals make your presentation more interesting

Everyone has had a bad presentation experience, and it might be said that we’re all suffering from PowerPoint presentation fatigue, to an extent. To avoid casting your audience’s mind back to the experience of fighting to stay awake in a particularly dry university lecture, use photography and video content to keep them hooked. Visuals used correctly can make your presentation a lively and engaging affair.

Great visuals for presentations

3. Visuals grab the audience’s attention

The bottom line is, visuals are more likely to grab your audience’s attention. Presentations can be difficult to follow, especially when the information being presented is unfamiliar or challenging. According to the Visual Teaching Alliance , visuals transmit information faster than spoken or written words; we can get the sense of a visual scene in less than 1/10 of a second, and visuals are processed 60,000 times faster in the brain than text. With people processing images at lightning speed, it is a mistake to miss out on visuals in your presentation.

4. Visuals help the audience to understand your presentation

Not only is visual content attention-grabbing, but it is a powerful tool for helping your audience to understand your content. The majority of us are visual learners. According to Forbes, 65% of us are visual learners . Considering that much of public speaking is conjuring an image in the audience’s mind by painting a picture with your words – why not cut out the middle man, and use a literal image? Visuals are much more likely to be effective in communicating your message, given that 90% of information transmitted to the brain is visual .

5. The audience is more likely to remember the content with visuals

The average person only remembers about a fifth of what they hear, and visual aids can improve learning by 400% . Furthermore, a study conducted by Georgia State University found that imagery is an effective way to enhance memory . If you want your audience to remember your presentation once it’s finished, use visual content to embed the information in their mind.

6. Visuals make you an effective communicator

Not everyone is skilled in the art of oratory and that’s okay. You don’t need to have elocution lessons to deliver the perfect presentation. Public speaking is just one element of presentations. as we have already seen, visual content is incredibly important in helping you deliver your speech. If public speaking isn’t your best asset, we have some good news for you. Photographs, infographics, and videos can all be used to help deliver your message and make an engaging and informative presentation.

7. Visuals can be emotive

Sometimes you can describe an emotive scene to someone, and they can acknowledge the emotions but they don’t feel them. Seeing an image is much more evocative than hearing someone describe it. Sometimes, the emotions just don’t register until you can see them with your own eyes. If you want to get your audience to feel something, use photos and videos to make your audience members feel happy, excited, amused, empathetic, sad, or inspired.

8. Visual presentations are more inclusive

Many presenters fall into the trap of assuming everyone in the audience thinks in the same way. When we assume everyone thinks the same way as us, we are discounting the fact that audiences are linguistically diverse, culturally diverse, and neuro-diverse. Because not everyone operates at the same level of comprehension, some of your speech is likely to go over the heads of members of your audience. To help deliver a useful and engaging presentation for everyone, use effective visuals which are more likely to get through to them.

Presentation visual content

9. Impressive visuals increase your credibility

Using polished, well-constructed photos, videos and infographics is a sure-fire way to increase your credibility. Linking to someone else’s YouTube video or using a generic stock photo doesn’t rouse the same admiration and respect as using your custom-made visual content. Professionally made visuals upgrade the overall look and feel of your presentation as well as sending a message of professionalism and trustworthiness in you and your brand. 

10. Unique visuals make your presentation stand out

If you want to deliver a truly memorable and unique presentation you cannot use the same tired formula. One of the best ways to enhance your presentation to an outstanding quality is to use unique visuals. Custom photography and videography allow you complete creative control over your presentation, which means it will be unique to you and your cause. For maximum personalisation, create your visual content the way you see fit.

We hope you enjoyed our top 10 reasons why you need good presentation visuals!

Splento has experienced experts in visual content; get in touch today if you require any visual content creation , or even if you just have a query.

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How to Make a “Good” Presentation “Great”

  • Guy Kawasaki

visual effects in presentation

Remember: Less is more.

A strong presentation is so much more than information pasted onto a series of slides with fancy backgrounds. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others. Here are some unique elements that make a presentation stand out.

  • Fonts: Sans Serif fonts such as Helvetica or Arial are preferred for their clean lines, which make them easy to digest at various sizes and distances. Limit the number of font styles to two: one for headings and another for body text, to avoid visual confusion or distractions.
  • Colors: Colors can evoke emotions and highlight critical points, but their overuse can lead to a cluttered and confusing presentation. A limited palette of two to three main colors, complemented by a simple background, can help you draw attention to key elements without overwhelming the audience.
  • Pictures: Pictures can communicate complex ideas quickly and memorably but choosing the right images is key. Images or pictures should be big (perhaps 20-25% of the page), bold, and have a clear purpose that complements the slide’s text.
  • Layout: Don’t overcrowd your slides with too much information. When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences.

As an intern or early career professional, chances are that you’ll be tasked with making or giving a presentation in the near future. Whether you’re pitching an idea, reporting market research, or sharing something else, a great presentation can give you a competitive advantage, and be a powerful tool when aiming to persuade, educate, or inspire others.

visual effects in presentation

  • Guy Kawasaki is the chief evangelist at Canva and was the former chief evangelist at Apple. Guy is the author of 16 books including Think Remarkable : 9 Paths to Transform Your Life and Make a Difference.

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Visual Aids Presentations: How to Make a Powerful Impact

visual-aids-presentation

When you step up to give a presentation, you want to make sure that your message won’t get lost in translation. Enter the power of Visual Aids.

Whether you’re giving a business presentation to a room of colleagues, or speaking to a hundred people at a seminar, using visual aids can really help capture their attention. When used effectively, visual presentations are like taking a mental roller coaster—you start with a few warm-up slides , then you’re off to the races, and by the time you finish, it feels as if you’ve been on an unforgettable journey.

But how do you make sure your visual presentation sticks the landing? In this blog post, we’ll discuss the key components of creating a powerful visual aid presentation that will have the impact you desire. So, warm up the engines, get ready for takeoff and let’s learn how to make a powerful visual presentation!

Why Use Visual Aids for Presentations?

As technologies and audiences continually evolve, visual aids play an increasingly vital role in how presenters engage with their audience. Visuals can stimulate the audience’s interest, help them stay focused, and ultimately make a far more powerful impression. Below are some of the key reasons why presenters should incorporate visuals into their presentations: 1. Enhance Comprehension: It has been shown that visuals can significantly enhance comprehension by up to 89%. This is because visuals provide a clear, easy-to-understand way of displaying complex concepts and data that would take far longer to explain using words alone. Additionally, presenting information with visuals reinforces key points and encourages viewers to remember the main message of the presentation. 2. Attention Grabbing: Because visuals can quickly capture the attention of a viewer they make it easier for presenters to focus their audience’s attention on the most important parts of the presentation. This means presenters do not need to rely solely on verbal explanations and often dramatic charts or results can draw audiences in at just the right moment. This can be especially effective during board meetings or high-level projects when stakeholders need to quickly grasp important information. 3. Improved Memorability: In an age where most of us are bombarded with information from screens, emails and text messages, simply reading aloud from a script often loses its impact over time. By leveraging visuals such as graphs, infographics and compelling images, it is much easier for speakers to keep their audience interested and engaged for extended periods of time. This helps both parties maintain a clear understanding of what is being presented and makes it easier for attendees to remember crucial facts months down the road. The potential downsides of visual aids presentations include clutter, distraction and a lack of engagement if visuals are poorly executed or there is too much discussion around individual slides that gets away from the core message or goal of each slide. To avoid this problem it is critical that the presenter prepares visuals carefully so that each one reinforces the message being conveyed without becoming overly focused on data points or causing distraction. Visual aids offer numerous benefits for improving communication , engagement, engagement and memorability when used correctly within presentations, which will be discussed further in the next section on “Improved Communication and Engagement.

Improved Communication and Engagement

For a presentation to be truly successful, communicative and engaging elements are essential. Through the use of visuals, communication during presentations can be greatly enhanced and interactive dialogue can easily be spurred. The simple addition of visual aids can help attendees pay closer attention to the speaker and better understand the main points of the presentation. This helps prevent confusion as attendees are drawn to different slides as topics transition throughout the presentation. Arguments have been raised that visual aids have a higher potential for confusing rather than clarifying content when used inappropriately. It is possible for some presenters to place too much focus on their slides, taking away from their own storytelling or providing additional and unnecessary information than what is needed. Although there is potential for visuals to obscure communication, the counter argument suggests that with appropriate preparation, visual aids can lead to deeper understanding rather than confusion. With careful preparation and understanding of one’s audience and material, presentations can be influential tools to educate attendees and draw them in with captivating visuals that engage. By understanding engagement patterns, presenters should strive for adding visuals as supplements to chosen content that further illustrate topics of discussion rather than subtracting from them. With this approach in mind, presenters should ensure they are engaging with their audience while using visuals as an extra layer of communication, rather than a distraction from their main message. The thoughtful consideration of these aspects during preparation is integral for making a powerful impact during visual aid presentations. This leads into the next section which will discuss tips on how to prepare effectively before giving a presentation with visuals.

Preparation for Visual Aids Presentations

Prior to giving a visual aid presentation, there are some key steps to ensure optimum success. An important aspect of any presentation is preparation and proper planning . Planning entails organizing the information one wishes to impart as well as understanding who the audience is and what they need or expect from the presentation. Preparation helps identify weaknesses before the day of the presentation so they can be addressed beforehand. The other key element is the content itself. When creating a presentation, it’s important to ensure that all material is accurate, relevant, and well-researched. If using graphical elements such as diagrams and images, assess their relevance and accuracy in order to make sure the visuals add value instead of detracting from your message. Furthermore, find a way to explain complex concepts in simple terms using visuals as an aid rather than relying solely on a lengthy explanation. It might also be beneficial to choose a tool that allows for interactivity with attendees . This could come in the form of an audience poll or game that engages participants and allows them to gain more insight into your topic during the presentation. When constructing the slides themselves, keep them simple with minimal text and use appropriate colors that coordinate with each other while allowing different aspects of your visuals to stand out. Also avoid long paragraphs; instead, break up content into chunks within separate slides. As a general rule of thumb, fewer slides usually means more successful presentations. Lastly, time spent rehearsing will pay off during the live performance; if you feel comfortable enough presenting to coworkers or peers beforehand, do so in order to receive feedback and perfect your craft ahead of time. In this way, you can be confident in knowing what to expect once standing in front of a larger crowd about to deliver your presentation with visual aids. Having gone through these preparatory steps for a powerful visual aid presentation, the next step is determining exactly how these visuals will communicate your message effectively: What are you trying to communicate?

What Are You Trying to Communicate?

When determining the goal of a presentation , it is important to consider what one is trying to communicate. Visual aids can be used to demonstrate an idea or concept , show relationships between data, uncover social trends and patterns, or illustrate complex information in an easier-to-understand way. Depending on the type of visual aids, presenters may opt for a straightforward approach or choose methods designed to evoke emotion from their audience. For analytical presentations where technical visuals such as graphs are used, precision and accuracy are paramount. Presenters need to ensure that their data is accurate and their visuals clearly convey the message they are trying to communicate. On the other hand, when creating emotional visuals geared towards storytelling, identifying the right images or videos to represent the story can help ensure viewers understand the desired message. Both analytical presentations using technical visuals and emotional storytelling visuals are essential tools in making an impactful and powerful presentation. Each has its own strengths and weaknesses that should be taken into consideration when deciding which format best suits the presented materials and content. With this knowledge, speakers can leverage both types of visual aids to create powerful presentations tailored to their unique needs. Finally, as a presenter, you should have a clear understanding of what you are trying to communicate in your presentation before selecting any visual aides. With this knowledge in mind, you can move forward to the next section about Visual Aids Tools and Examples for helpful tips on choosing the right tools for your presentation.

Visual Aids Tools and Examples

Visual aids – such as pictures, charts, and graphs – can be powerful tools for making presentations more effective. They are essential for helping people understand the concept being discussed, and for creating a more engaging experience. However, when used improperly, visual aids can distract from the main message or become a crutch. In order to maximize their impact, it is important to understand which types of visual aids are most appropriate for different kind of presentations. Commonly used visual aid tools include infographics, diagrams, photos, slideshows, videos, and other multimedia. Smartly designed diagrams can help simplify complex information into a graphic representation that is easier to understand and remember. Infographics are useful when you want to convey data in a visually appealing way while keeping the focus on the key points. Photos create an emotional connection with the audience and can be used to strengthen your point. Slideshows are popular options for making PowerPoint presentations more dynamic, while videos can upgrade any presentation by providing an entertaining yet informative way to engage listeners. On one hand, visuals help audiences remember information better by giving them something concrete to relate to and take away after the presentation is over. On the other hand, too many visuals may make it difficult for them to focus on what’s being said or cause confusion about which points are most important. Thus it is important to choose visuals thoughtfully and judiciously when designing a presentation in order to both capture attention and effectively convey the message intended. To make your presentation even more powerful, consider incorporating graphic design elements into the visuals you choose. Graphic design techniques such as color theory and typography can be used to help viewers recognize patterns or relationships among ideas being presented that would otherwise remain hidden beneath words alone. These techniques also create visual interest which engages viewers for longer periods of time and keeps them actively taking in new information as opposed to simply passing through it without learning anything along the way. So with careful consideration given toward both content and context of visuals selected for a presentation, combined with an understanding of how graphics design principles work together; massive impact can be created through effective visual aids. This brings us now to examine PowerPoint and graphic design in greater detail as part of our next section.

PowerPoint and Graphic Design

When considering visuals within presentations, few tools can rival the popularity of PowerPoint. Much of its success is due to its ease of use – slides are easy to create, and the program has a wealth of features that make it suitable for all levels of users. For example, the ready-made slide designs and templates can help even inexperienced presenters to create visually appealing slides in no time with minimal effort. At the same time, however, it is important to recognize that there are times when PowerPoint may be ill suited for a particular scenario. For example, when giving a lecture or seminar on a complex topic, or when wanting to engage an audience with creative visuals. In addition, though PowerPoint contains tools for incorporating graphics into slides, those tools are limited in scope and power. Creating advanced graphics and animated images often requires access to more sophisticated graphic design software. Enterprising presenters should consider taking advantage of both PowerPoint and graphic design skills when planning a presentation. When used together in tandem they can create amazing visuals that engage an audience while also conveying complex information in simple terms. With such powerful visuals it is possible to craft presentations that make lasting impressions on your audience and leave them inspired by what they have seen and heard. Having established how effective combination of PowerPoint and graphic design can be in creating presentations that make a powerful impact, the next section will discuss how to incorporate engaging visuals into a presentation so that it is truly memorable.

Engaging Visuals

Visuals can often be the most powerful and engaging element of a presentation . Using a variety of visuals, such as charts, graphs, or images, can help capture an audience’s attention in ways that words alone might not. However, some debates exists as to when and how often visuals should be used in a presentation. Those who prioritize visuals believe that they are essential in conveying a message or idea quickly and effectively. They argue that a good visual aids presentation will leave a lasting impression on the audience. Good visuals allow the presenter to focus on delivering information in an engaging manner, rather than wasting time with factual reciting. Additionally, visuals can also act as memorable reminders for what was covered during the presentation. Others point out that too many visuals can detract from the impact of each one. In overloaded presentations, each individual visual will be viewed less seriously and thus have less influence overall. The importance of visuals may also vary depending on the desired outcome for the presentation. Some audiences need more detailed factual data than others, and therefore visuals may not always be necessary. Overall, there is no single way to use visuals – every presenter needs to decide what makes the most sense for their audience and goals. But when done strategically and thoughtfully, using visuals in presentations can lead to more powerful and impactful experiences overall. As we move on to our next section about Examples and Graphic Design, let’s discuss how you can design your own unique visuals for maximum impact.

Examples and Graphic Design

The visual content in a presentation can be nearly as vital as the words. After all, a good graphic illustration can communicate complex data quickly and effectively. As such, it is important to choose your design elements and examples carefully when creating a visual aid. When it comes to examples, experts suggest keeping them to relevant, evidence-based statements that support the key points of your argument. For example, if you are making the case for why a new software system should be adopted by your company, include specific figures related to cost savings or increased productivity to back up your claim. With this type of evidence strongly displayed in graphics, it will more easily resonate with the audience and make an impact. It is also important to pay attention to the overall graphic design. That means selecting vivid colors, bold fonts, and interesting infographics. Too many images or bright colors can seem overwhelming though, so strike a balance between clear points communicated effectively and eye-catching visuals. This will help keep your audience engaged while still providing necessary information. When it comes to using visual aids effectively, there are certain tools and strategies that can make a powerful impact on how well data is received. In the next section we will discuss some of those tips for successful visual presentations.

Using Visual Aids Effectively

Using visual aids effectively is essential for a successful presentation. Visual aids can capture the audience’s attention and engage them in the material. When used correctly, visual aids can also give ideas more clarity and help to reinforce key points. Many speakers debate just how effective visual aids actually are in helping to convey a message. On one hand, many people believe that visuals are helpful to conveying a message because viewers are able to clearly understand what’s being said better than if it were presented through words alone. According to research done by the University of Minnesota, visual aids can increase the amount of information retained by viewers in comparison to solely verbal presentations. Plus, visuals can draw on viewers’ emotions, which helps them stay engaged throughout a presentation. The other side of the argument is that overusing visual aids can be distracting and take away from the primary purpose—the speech itself. Too much emphasis on visuals may lead viewers to focus solely on the graphics instead of absorbing the actual content of the presentation. Also, if visuals are too complex, viewers may not pay attention due to having trouble understanding or deciphering the data being presented. Visual aids play an important role in making a powerful impact during a presentation. It’s imperative that presenters use them effectively and strive for balance between words and visuals for a successful outcome. To learn more about how to use visual aids with professionalism, continue reading for further details in the next section.

How to Use Visual Aids With Professionalism

Visual aids can be an important component of any successful presentation; they make it easier to understand specialized topics, tell stories , and draw the audience in. When used correctly, visual aids can greatly amplify the impact of a message and help any speaker deliver a memorable lecture or speech . It is important to consider how using visual aids affects the professionalism of a presentation. Too many elements can detract from the focus or cause confusion among the audience, while too few can leave them lacking in interest or engagement. That said, some types of visuals may not be suitable for certain settings. Political cartoons, for example, could be deemed inappropriate in professional contexts. It is wise for speakers to exercise discretion when deciding what visuals are appropriate within their field. Good visual design is critical for effective presentations. Visuals should be chosen carefully based on their purpose and should follow a consistent color scheme, font size, and typographical conventions. Engaging visuals are easy to read and visually appealing, with limited use of text. Speakers should also ensure that any graphics are formatted properly so that elements do not get cut off or appear scrunched together during the presentation. When using multimedia technologies in live presentations such as slideshows or videos, it pays to plan ahead and practice using the technology beforehand. This will allow the speaker to be confident in handling technical issues should they arise during the event. Additionally, set-up steps and plugging in cables should be done before beginning a presentation as they can be disruptive if done mid-presentation. In conclusion, visual aids can go a long way toward making a powerful impact provided they are used wisely and professionally. To make sure everything looks good and works correctly before delivering a presentation with visuals, speakers should carefully plan their content and rehearse with any hardware and software prior to presenting. This will ensure that the visuals remain engaging throughout the presentation, adding to its impact instead of distracting from it. Moving on from this section about how to use visual aids with professionalism, let us now move to our conclusion which will cover key takeaways from this article:

In conclusion, visual aids are powerful tools in presentations, helping to make a lasting impression on both internal and external stakeholders. Visual aids present information effectively, allowing your audience to learn more efficiently and retain more information long-term. They can help to clarify complex concepts and bring life to otherwise mundane slides. Using visuals can also create a positive energy in the room that helps strengthen engagement among attendees. However, there are some downsides to using visuals that you should be aware of before deciding to use them in your presentation. Visual aids can take up more time during the presentation in terms of creation and incorporation into the deck, while they can also detract from the overall content if they are poorly designed or used excessively. It is important that you have a plan for incorporating visuals into your presentation and keeping it efficient instead of overwhelming the audience. Furthermore, depending on the context, you may need to consider the impact of accessibility for visual assets – for example, if you’re presenting remotely or on different devices. This is particularly important if you’re sharing sensitive or confidential information. Visual aids can be extremely beneficial when used correctly – as long as you plan ahead and manage expectations with your audience, there is no limit to how great of an impact visuals can have on your presentation and its results!

Answers to Common Questions with Detailed Explanations

What types of visual aids are most effective for a presentation.

The most effective visual aids for a presentation depend on the type of information you are presenting and your audience. For example, if you are presenting facts or data, graphs or charts are great ways to communicate that information quickly and efficiently. Animations (e.g. videos) can be used to break up monotony and add visuals that captivate the audience. Infographics can also be highly effective for summarizing complex ideas in a single image. If you have access to more sophisticated technology, 3D models and augmented reality may also be used as visual aids during presentations. Ultimately, it’s important to use visuals that will catch your audience’s attention and keep them engaged throughout the presentation.

How should visual aids be used to most effectively support the presenter’s message?

Visual aids should be used to enhance the presenter’s message, rather than overwhelm or overshadow it. Doing so effectively means including visuals that are easy to understand and relevant to the content of the presentation. This could come in the form of graphs, videos, tables, photographs, illustrations and more. The key is to ensure that the visual element is integral to the underlying message; it should complement and enhance messages as opposed to distract from them. Visuals should also be used to support key facts and figures that may be difficult for an audience to easily take on board, as well as providing an interesting talking point for further discussion with attendees during question time. In short, visuals should be used strategically to help make the presentation more memorable, engaging and informative.

What tips and tricks will help me create engaging visual aids for my presentation?

When creating visual aids for a presentation, it’s important to keep in mind how they will contribute to your overall goal. Here are some tips that can help you make engaging and effective visual aids: 1. Be aware of the environment. The size, brightness and color of the room, or even the lighting, can all affect how well your visuals pop. Take into account the physical setting when designing your visuals. 2. Keep it simple. Too much clutter on your slides can be distracting and impede understanding. Instead, keep visuals clean, with plenty of white space. Choose legible fonts and use colors sparingly—stick to 1-2 colors at most. 3. Focus on one idea per slide. Don’t try to cram too much information onto each slide; instead, break down complex topics into simple graphics or bullet points that focus on one concept at a time. That way, viewers will be more likely to comprehend what you’re presenting. 4. Get creative! Visuals don’t have to be limited to charts and graphs—think out of the box and consider incorporating multimedia elements such as videos or animations into your slides to make them more dynamic and engaging. 5. Test your visuals ahead of time. Make sure that any content you plan on displaying is optimized for the platform you’ll be using–whether it’s a laptop, projector, or something else–and test it out beforehand so you know what works best for the room setup and audience size.

Presentation Geeks

Engage your audience with powerful visual presentations.

Visual tools are critical to have in any presentation as they’re one of the key presentation aids that will help enhance your overall presentation .

We’ll give you tips on how to develop a sense of good presentation design whether you’re using PowerPoint, Prezi, Google Slides or any presentation software under the sun. The secret to creating a great presentation does not lie in a superior software, but understanding a few universal design concepts that can applied for all types of visual presentations.

Don’t be afraid to use a few presentation templates – there are ways to make the presentation ideas in those templates your own ideas and advance it in several different ways. Let’s make your next presentation on point and designed beautifully.

Presentations Are The Visual Communication Tool To Your Story

visual effects in presentation

In the age of information, people remember facts faster through stories. Keep your bullet points and information short. You can use a rule of thumb to not put more than a paragraph and 3 points per slide to start.

Make your presentation the visual component of your story, but not something your audience has to read. Something that is short and succinct on screen will capture your audience’s attention and make sure they retain the main points of your message.

This does not mean incomplete slides. A common mistake presenters make is putting too little information on a slide in the name of simplicity when in fact they’re leaving out the main context.

A well designed visual presentation has a great story behind it and a well rehearsed voice telling it as well. Engaging the audience is also a great way to associate meaning or connection to the content of your slide decks. Ask questions and tell stories while showing off a great visual presentation! Think of writing the copy like writing for social media – you only have a certain amount of characters to use and a short audience attention span.

General Tips For Visual Presentations

visual effects in presentation

Before you begin creating your presentation, you first need to know what makes effective presentations – storytelling. Such presentations target the audience’s emotions leading to a stronger connection to the audience member and the main point of the presentation.

Below are some storytelling tips for your slides, but remember to keep the presentation itself simple and practice makes perfect. And again, these are more for your spoken component that accompanies the visual component. These tips can be useful because they can be applied to all your presentations in general.

Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind.

You may wonder how to connect with an audience with your slides. Look to your own experiences, your own speaking style and tailor your message to what you know. Not many people want to hear others recite facts with no real meaning driving the story. Ask yourself, “Why does this matter to the audience and why should they care?”.

There is a lot of trust that can be built when the audience has a genuine connection to the presenter. Overall, if you have something that can solve a problem or teach someone complex things, that is enough to form a connection with your audience.

Think of the last app you used, the last email you read or perhaps the last business you purchased from. What was the content or visual elements that pulled you in?

Are you making a PowerPoint, Prezi or other form of visual presentation but it’s taking too much of your time? Enlist the help of Presentation Geeks and consider outsourcing your presentation design . Outsourcing your presentation slides allows you to free more of your time while still getting the results of an interesting presentation. You’ll have the support of expert slide designers who know what presentation visuals work and don’t work thanks to years of presentation feedback and background knowledge.

Color Design Tips For Presentation Slides

When designing your presentation, make sure you take into consideration the colors you’re using. We’ve listed a few background color combinations you might want to consider when developing the overall slide deck and the font to use.

Color Wheel Alignments:

visual effects in presentation

Primary Colors: Red, yellow, blue

Secondary Colors: Green, orange, purple

Tertiary Colors: Yellow-orange, red-orange, red-purple, blue-purple, blue-green & yellow-green

Analogous Colors: These are any three colors which are side by side on a color wheel. (Think green, lime green, yellow)

Complementary Colors: These are colors that are directly opposite of a color wheel. (Think green vs. purple, red vs. blue)

Monochromatic Colors: This is when you use one color and various shades or hues of it. It works well for minimal looks.

Color moods:

Red/Orange/Yellow: Generally these convey a sense of energy, are warm colors and catch your attention. Yellow is a happy warm color on one end and red is very striking and can warn of danger, and symbolizes importance, passion and sometimes violence.

Blue/Purple/Green: These colors are calming, reserved, elegant and often used for corporate slides. Think of how indigo blue is used for many large corporate entities. Green often is branded with earth or medical brands. Purple often conveys a sense of royalty, money and creativity.

Use The Power Of Photography Or Video

visual effects in presentation

Pictures and videos are great visuals to incorporate into any presentation. Remember the saying, “A picture is worth a thousand words”? Well, it’s true! Photos help visualize complex information. You’ll often come across a lot of photos in research presentations as they help the audience understand examples better.

They can also save you from having to put a thousand thoughts into the PowerPoint presentation slide!

The first tip we can give to make a great visual presentation is to choose all your photos before you start. This way you can keep the consistency of the images across your slide deck and make sure they’re somewhat alike in terms of composition, mood and brand.

Use free stock photos

You don’t have to take the photos or videos yourself.

There are plenty of free resources and web pages for stock photos online – Unsplash , Pexels , Pixabay , Free Range , Creative Commons and some photos from Freepik are free to use with some accreditation.

Effective photo use

Make sure you pick an image that will focus on the main theme of the slide. One image is usually enough if the image choice is very relevant to the slide. If you have multiple photos, avoid poor or loose placement of photos all over the slide. Try to use a grid or gallery placement and it will immediately enhance the layout of the slide.

If you pick great images, making presentations can be faster. Instead of having to create an elaborate template with multiple elements, a photo with a couple of bullet points can go a long way in terms of capturing attention and making your presentation slides look professional. This is true on any presentation design platform – whether its PowerPoint, Google Slides, etc.

visual effects in presentation

You can also embed videos whether they’re located on your computer, YouTube, Vimeo or other major video streaming sites. If you’re feeling nervous about your presentation or have a complex message that would be hard to condense in one slide, a video is a dynamic way of conveying your message in any type of presentation.

The Typography You Use Matters

visual effects in presentation

Typography is how you will arrange and present the words in your presentation. An audience can engage when text is readable, functional and works well with the other elements in the presentation. Fonts and sizing are a good place to start establishing the tone of your presentation.

Overview of Font Choices

Elegant fonts often denote a sense of luxury or lifestyle tone. Use script fonts sparingly, but as titles they immediately give this polished and high-end look. This should not be used as body text or something lengthy to read. Think about if you sent an email in that text – it would be tedious to read. However, maybe if it were a title or a way to name email, the choice may be more correct.

Corporate fonts often are traditional, serif fonts or clean sans serif fonts that evoke a sense of trust and a clear message. Think of the fonts Lato, Helvetica or Arial – they’re go-to fonts that are easy to read, and work across many systems. This is especially helpful if you are working across teams when creating content or having to approve the content, idea or visuals.

Of course, you can incorporate more stylistic or playful fonts if you want to give your presentation a personal feel. Much like the scripted font, when used sparingly but in large titles, this choice of font can be very effective at conveying a certain personality.

Adding Symbols & Icons To Your Presentation

visual effects in presentation

You can consolidate information by using symbols or icons to direct your eye to information such as an arrow symbol. What if you used a symbol instead of a bullet point? Think of symbols as anchors for the eye to quickly find information. You can collect symbols off free stock sites or use the built-in ones in PowerPoint that are free to use!

Depending on if your presentation is formal or informal , you may also want to consider adding emojis! Emojis are fun ways to express different emotions and can help connect with a younger demographic.

Overall Branding, Tone of Voice & Consistency

visual effects in presentation

Another tool you may have at your disposal is if your brand, business or company has brand guidelines. It will be the guide and compass to your presentation’s information that goes within it. By keeping consistent you can achieve a polished look even if it looks very simple.

Use your business voice to communicate ideas and set the tone for your presentation. Are you in an investment banking business and want people to rely on the information given to you? That would inform perhaps using blues and purples, which are calmer colors and a cleaner look. Are you an influencer who’s buying power and spending choices matter to your audience? Maybe choosing bright colors with personal touches will make the connection. Are you designing an innovative app? Maybe more interactive slides would do the trick.

Use these questions to make sure your text and tone is consistent as this is a foundation of a well articulated brand or personal identity.

Consistent Hierarchy

Visual hierarchy is how you will arrange objects and text in relation to one another to guide your user and not confuse the objects and how they should read them in your slides. Setting rules helps differentiate and prioritize what’s important in order.

Look at the difference between these two.

Snoop Dogg just launched a wine and it’s coming to Canada

Daily hive branded content | aug 11 2020, 6:30 am.

Australian winery 19 Crimes recently announced that its new Cali Red wine, created in collaboration with Entertainment Icon, entrepreneur, and hip-hop artist Snoop Dogg, will be hitting shelves across Canada later this summer.

The collaboration offers a refreshing take on celebrity partnerships as the apparent shared values and history between the brand and famous rapper make for a perfectly organic pairing.

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You can see a clear distinction in the example below:

Think of hierarchy of a form of narration or story structure. Your eye goes to the title, then to the subtitle, then to the body copy in a logical manner. Where the eye travels is one of those things we don’t think about often. But you can also utilize eye lines in photos. Is your subject in the photo looking left or right? Consider placing text to where your subject is looking and see how effectively your eye travels to that text.

We’ll look at hierarchy strictly as sizing of words for now, but note you can establish hierarchy with type, white space, alignment, etc. As a general rule of thumb, you should have consistent sizing for your Header (or title slide / slide title), your subtitles and your body text. That’s it! If the sizing in your PowerPoint is consistent, your words will look uniform and clean. Everything will be much easier to read and the eye will be trained to move each slide.

Don’t Forget Your Own Style

Also don’t forget to incorporate your own style and what kind of visuals you like. Even if your early visuals may seem simple, build up that design muscle with the basics and design techniques that look clean and consistent.

You’ll find as you design these basics, you’ll probably start noticing other visuals and things you like in other mediums and presentations. Keep a note or screenshot the presentation that inspired you. Create a mood-board that you can refer to in the future for quick idea inspiration. Copying gets a bad rap, but learning how to design something you like even if it’s a clone copy will teach you many things about design. Build a collection of images that informs everything you do: for your color scheme, your designs, the cadence of images, etc.

That being said, you can also use free stock websites like Freepik for some design layouts inspiration. Creative Market is a paid website but the site offers a ton of design inspiration. This site has design templates for what’s currently in and trending. You can subscribe to an email newsletter on either site to get bite sized design influence each day that goes straight to your inbox.

However, don’t be afraid to try something new!

Once you get to a level of comfortable designing, these new ideas will be much easier to execute with the technical knowledge you amassed when you started. You could even try using a new app to design your ideas to keep your knowledge fresh! (Keep in mind that most online apps like SlideShare use cookies to improve functionality and performance.)

Ask your friends or people at your organization to give you feedback and critique, as that’s also crucial to honing your design skills. The people around you also represent different audiences!

visual effects in presentation

The above image looks boring, right?

That’s because there are no visual elements!

Powerful visual presentations can engage audiences psychologically with both the presentation itself and the energy of the presenter. By understanding a few universal design concepts, you can begin your journey creating wonderful visual presentations and becoming a better presenter ! Thanks for reading this blog post, tell us your tips in the comments below.

Author:  Content Team

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visual effects in presentation

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Table of Contents

Collaboration, information literacy, writing process, audiovisual presentations made easy(-ier): tips for creating an effective powerpoint, prezi, or keynote.

  • CC BY-NC-ND 4.0 by E . Jonathan Arnett

Figure 1

At some point in your academic or professional life, you’ll have to stand in front of people and give a talk about a subject, and quite often, you’ll be asked to prepare visual materials to accompany your talk. You might prepare handouts, but odds are, you’ll be asked to prepare materials that you can project on a video screen.

The classic version of these projected materials is the overhead transparency, a thin sheet of clear plastic that you can run through a laser printer or write on with special markers; this medium is slowly disappearing, but it’s still around. Sometimes, you might be able to prepare paper documents and project them to a screen via a document camera, but doc cams aren’t entirely common, and they can only present static images. Instead, you’ll usually be asked to create a dynamic presentation using software such as PowerPoint, Prezi, or Keynote. Many other programs exist, including what Google has to offer, but these are the three most common presentation programs.

Each program has its own special abilities and strengths, but they all share common basic principles that you can manipulate to create memorable, effective, and interesting presentations. Here, you’ll learn basic principles to

  • select an effective presentation format
  • choose readable typefaces
  • place visual elements onscreen
  • choose colors
  • select appropriate backgrounds
  • choose visual and audio effects
  • deliver a memorable, effective presentation 

Three Major Presentation Formats

You can choose from three basic type of format for a presentation based on PowerPoint, Prezi, or Keynote:

  • bullet points
  • illustrated points
  • speaker’s prop

The format you choose should fit your audience and your presentation’s subject.

Bullet Points. The bullet point format is the default layout that most PowerPoint users and viewers are familiar with. Slides created in this format commonly include a title across the top and a cascading series of bulleted lines of text inside a slide’s main text box. An example of this kind of slide appears below, in Figure 1.

 Figure 1: PPT slide using bullet point format

Bullet point-format presentations have several benefits:

  • They are easy to prepare. Just type, press Enter for a new line, and press Tab to create a smaller bullet or Shift+Tab to make a larger bullet.
  • They are useful for highlighting important words or naming concepts that an audience needs to learn.
  • They project a serious tone.

However, bullet-point format presentations also can be boring, and an overload of words will make your audience cringe. You have probably endured at least one bad PowerPoint in your life, and odds are, that bad presentation used the bullet point format.

Illustrated Points. The illustrated points format is similar, but slides created in this type of presentation focus on pictures, and text appears in a supporting role. An example of this kind of slide appears in Figure 2.

Figure 2

 Figure 2: PPT slide using illustrated points format

Illustrated points-format slides have several benefits: 

  • They are excellent for showing conceptual relationships or demonstrating physical relationships between objects.
  • People often respond positively to pictures, so illustrated points-format slides also tend to capture viewers’ interest more than all-text presentations do. 

These slides require more detailed preparation, though, and they tend to be more visually “busy,” so if your audience has problems concentrating, or if it’s vital that you highlight important words, you may want a more text-based approach.

 Illustrated points-format slides can also be combined with bullet point-format slides inside the same presentation. See Figure 3 for an example of a PowerPoint that includes both types of slide. 

Figure 3a

Figure 3: Combination of bullet points (top) and illustrated points (bottom) slides in one PowerPoint

Speaker’s Prop. The speaker’s prop format is similar to the illustrated points format, but a speaker’s prop almost entirely consists of simple pictures that flash onscreen in rapid sequence. Any text that appears is usually very short, uses a large font, and only appears for a moment.

A speaker’s prop is appropriate for abstract subjects (e.g, the nature of free will), and if it is done well, it can be fascinating and will engage an audience.

However, this type of presentation is often more complex and time-consuming to prepare than a presentation in the other formats, and you run the risk of making it so entertaining that the audience may remember the presentation but forget what you said.

A well-done example of a speaker’s prop presentation appears in this video:

fig 4

Figure 4: Screen capture of speaker’s prop presentation 

Whichever format you choose, remember that the presentation software is your servant; don’t let it tell you what to do. Always modify a template to suit your needs.

As an excellent example of what not to do, consider Peter Norvig’s classic Gettysburg PowerPoint: http://norvig.com/Gettysburg/ . It’s a satirical example of how an excellent speech—in this case, Abraham Lincoln’s famous Gettysburg Address, widely considered one of the classic speeches in the English language—can be ruined by using presentation software default settings and following a built-in template without modifying it.

How to Choose a Typeface

When you create a presentation, make sure that the fonts you choose are 

  • appropriate for the subject and audience
  • readable from anywhere in the room
  • compatible with the computer you’ll be using for the presentation 

Appropriateness. Each typeface projects a visual “personality” of some sort, and you should match the font with the audience and subject you’re addressing. For example, Comic Sans is a cheerful, happy-looking font and projects a somewhat childlike ethos; it’s a good match for an upbeat subject for a younger audience. In contrast, Times New Roman is a much more serious-looking font and would be appropriate for an older audience discussing a serious subject.

Readability. Not all fonts are equally readable, and you need to pick typefaces that allow your audience to read what’s onscreen from the back of the room. You should choose fonts that 

  • have relatively tall lower-case letters
  • don’t use extra-thick or extremely thin lines
  • have large, open spaces inside the loops, and
  • (for a serif font) have large, blunt serifs. 

See Figure 5 for examples of typefaces available in PowerPoint, and consider which fonts are most and least readable onscreen.

Figure 5

Figure 5: Examples of readable and unreadable font choices

Of these twelve fonts, the fonts that are most readable onscreen are Tahoma, Georgia, Trebuchet, and Verdana. In fact, Georgia and Verdana were designed for use onscreen. Of the rest, only Book Antiqua is workable, but the letters’ thin parts can be hard to see onscreen, particularly if the background isn’t a single flat color.

Sans-serif fonts are usually easier to read onscreen than serif fonts are, so consider using a serif font for headings and a sans-serif font for slides’ main text. Also, limit yourself to two fonts. If you use more, the screen will look very busy, and the visual clutter may distract your audience.

Most programs have built-in lists of fonts that you can use. For example, PowerPoint 2013 includes the list of combinations that appears in Figure 6.

Figure 6

 Figure 6: List of built-in font combinations in PowerPoint 2013

Here is a link to a brief YouTube video that demonstrates how to access PowerPoint’s built-in list of font combinations: https://www.dropbox.com/sh/812erramvb8lvjk/AADwNcH2rqBrl_FjJgcxL3gsa/PowerPoint%20built-in%20font%20combinations.mp4?dl=0 .

Feel free to use one of these combinations, but remember that just because they’re built-in doesn’t mean they’re well-chosen or appropriate for your needs. You should always consider changing the default settings.

Compatibility. Not every typeface is available on every operating system, so find out what kind of computer you’ll use while delivering the presentation and choose fonts that will work on that computer.

For example, Helvetica is available on Mac, but it is not available on Windows-based systems; the Windows equivalent to Helvetica is Arial. Thus, if you create a PowerPoint presentation on a PC and then open the file on a Mac, or vice versa, the fonts may not transfer over, and your PowerPoint’s appearance will change, often for the worse.

Here’s a link to a list of fonts shared by Mac and PC versions of Microsoft Office: .

How to Think about Layout

When you place text or pictures onscreen, make sure you 

  • apply the CRAP design principles
  • avoid clutter
  • avoid text overload  

CRAP Principles. The CRAP design principles are Contrast, Repetition, Alignment, and Proximity. In brief, they work like this:

Contrast: If things aren’t in the same category, make them look very different (e.g., use different fonts for slide headings and main text).

Repetition: Make visual elements consistent throughout every slide (e.g., use consistent colors, callout shapes, font sizes, picture and text box locations, background images).

Alignment: Place things on the screen with a purpose. Don’t just plop images and text in random locations (e.g., equalize spaces between multiple pictures, consistently center or left-align text, line up bullets and numbers).

Proximity: Place related items close to each other (e.g., use a narrow space between a name and job title, a picture and its caption, a main bullet item and its related sub-bullet items).

(The CRAP acronym was invented by a graphic designer named Robin Williams [no, not that Robin Williams] and explained in her book The Non-Designer’s Design Book. If you’re interested in visual design, you might find it fascinating.)

When you design your PowerPoint, you should consider using the built-in Master Slide tool to make sure the visual design elements (e.g., fonts, colors, backgrounds, bulleted items’ alignment) follow the Repetition principle. Here is a link to a YouTube video demonstrating how this powerful function works:

Clutter. Keep your presentation’s design and contents relatively simple. 

  • Include spaces between lines of text.
  • Include spaces between images or other visual elements.
  • Make sure that the text is readable.
  • Use simple graphics.  

If you overload the screen, your audience will feel overwhelmed, and they won’t be able to follow your ideas.

For example, Figure 7 demonstrates a cluttered information graphic full of “chartjunk.” Its 3-D design is unnecessary, the forced perspective prevents the audience from seeing the towers’ actual heights, the callouts overlap, the towers’ transparency doesn’t provide any information for the viewer, and the beveled edges and shadows are distracting.

Figure 7

Figure 7: Cluttered infographic

Figure 8 shows the same data in a simple, clean infographic that an audience can follow.

Figure 8

 Figure 8: Uncluttered infographic

Similarly, avoid stuffing slides full of text and creating a “wall o’ words” like in Figure 9. Too much text makes a slide difficult to read and will intimidate your audience.

Figure 9

Figure 9: Wall o’ Words

Try to limit a bullet point-format slide to no more than seven bullets, with relatively short entries under each bullet. Of course, you can actually use as many bullets as you want, but only if you follow the CRAP principles very well. (See Figure 10 for an example of a slide that contains ten bulleted points but is still readable.)

fig 10

Figure 10: Almost but not quite a “wall o’ words”

How to Choose Good Colors

Black-on-white presentations are easy to read, but they’re often very stark-looking, and your audience may not wish to stare at a bright white screen. Thus, you probably will want to use color in your presentation, and you need to choose your presentation’s colors carefully.

Contrast. Pick colors with high luminance contrast—in other words, one color should be much brighter than the other—so that your viewers will be able to read text quickly and with minimal eyestrain. Avoid extremely high color contrast, though, because extremes in color contrast can make text very hard to read. See Figure 11 for examples.

Figure 11

Figure 11: Examples of color and luminance combinations

Similarly, you probably want to avoid pure white text on a black screen; it’s OK for special cases, but for an entire presentation, it’s overwhelming. See Figure 12.

Figure 12

Figure 12: White-on-black slide design

Emotional Impact. Also consider the emotional effect of colors that you choose. The “cool” colors (darker green, blue-green, light blue, dark blue, blue-violet, purple) are calm and soothing, while the “warm” colors (red-violet, red, red-orange, orange, yellow-orange, yellow, yellow-green) are stimulating. Choose colors that are appropriate for the subject and emotional impact of your presentation. See Figure 13 for an example.

Figure 13

Figure 13: Emotional effects of colors

How to Choose Appropriate Backgrounds

Always make your presentation’s background relate to its topic. PowerPoint, Prezi, and Keynote all allow you to choose from built-in or downloadable background “theme” templates; insert and customize solid colors, gradients, or patterns; or import your own image to use as a background for your presentation. You can use any of these options, but whatever option you choose, the background absolutely must mesh with the topic.

For example, if you are speaking about a computer-related subject, the “Organic” PowerPoint theme template would be a very poor choice. (See Figure 14.) It looks like a sheet of paper attached to a piece of wood by a ribbon, and its text uses a serif body font; there’s nothing about the template that suggests “computer technology.” The same theme template would look entirely appropriate for a food-related subject, though.

Figure 14a

 Figure 14: Inappropriate and appropriate backgrounds

Also, consider whether the audience has seen the background before. There are only so many built-in theme templates, and chances are that your audience has seen the same background used for a different presentation or has used that same template themselves. In fact, if an event features multiple speakers, sometimes more than one presenter will use the same template, and the audience may get confused and not remember who said what. It is always a good idea to import your own image as a background or to customize templates to fit your needs. See Figure 15 for an example.

Figure 15

 Figure 15: Customized “Apex” template from MS PowerPoint 2010

This brief YouTube video demonstrates PowerPoint’s built-in slide designs and how to access and use its Format Background tool: https://www.dropbox.com/sh/812erramvb8lvjk/AADoikR7jSjHHObIwOKX1qCOa/PowerPoint%20built-in%20backgrounds.mp4?dl=0  

(As noted in the “How to Think About Layout” section, it would be a good idea to use the Master Slide tool when you customize backgrounds in order to make all the slides look uniform.)

Visual and Audio Effects

You can and should use between-slides transitions, within-slide animations, and sound effects, but don’t go overboard. Instead, use subtle effects, use them sparingly, and only use them to support your points.

Visual Effects. Transitions and animations can help you emphasize points, show connections between ideas, or simply capture your audience’s attention and prevent their eyes from glazing over. (See Figure 16 for a screenshot of the animations menu in PowerPoint 2013.)

Figure 16

Figure 16: Expanded list of animations available in PowerPoint 2013

However, if you overload your slideshow with visual effects, or if you choose splashy effects, you will likely encounter several problems:

  • Your audience will pay more attention to the moving images than to the subject you’re talking about.
  • Your audience won’t be able to tell if an effect means they should pay special attention or if it’s just another effect.
  • Effects will take longer than you expect to finish running, or you’ll forget to cue them. You’ll then go silent as you wait for the animations to finish, and your audience will realize you screwed up.
  • Effects will introduce a lighthearted note into your presentation and detract from your professional ethos or undermine a serious subject. 

Here is a link to a video that demonstrates how to use PowerPoint’s built-in Animation tool and Animation Pane:

These same cautions apply to Prezi, but Prezi has its own special problems. Instead of switching between slides, you set up a flat “canvas” on which you place text and images, and when you present your talk, Prezi’s camera traces a path between those elements and zooms in on them. (See Figure 17 for an example of paths in Prezi.) Thus, transitions and animations are part and parcel of Prezi, which means it’s doubly important that you control their intensity. 

  • Prezi will let you place elements at peculiar angles and then “rotate” the camera to emphasize them. If you rotate the camera too frequently, you’ll make your audience seasick.
  • You can locate text or images anywhere on the canvas and set up arbitrary motion paths between them. If you make the camera move long distances between elements, you’ll disorient your audience members.

Figure 17

Here is a link to a brief YouTube video demonstrating motion paths in Prezi:  https://www.dropbox.com/sh/812erramvb8lvjk/AAC9SRhZy9v-CxNmAvQQtlf7a/Prezi%20sample.mp4?dl=0

Figure 17: Numbered sequence indicating a “path” in Prezi

Sound Effects. Audio cues have the same potential benefits and drawbacks as transitions and animations, but they also have several unique problems of their own: 

  • Audio clips will sound distorted or tinny unless the computer you are using to present is connected to a good-quality sound system.
  • If the audio clip is more than a few seconds long, you’ll need to shout to be heard over it.
  • It’s almost impossible to talk over rock or hip-hop. Your voice just can’t compete with the backbeat.
  • Music samples longer than a few seconds consume massive amounts of memory, and your file size will be huge.
  • Song snippets may be so short that they’re unrecognizable.
  • Nobody else likes your taste in music. 

In short, no matter what program you use, keep your presentation’s visual and audio effects relatively simple and use them to support your message. The effects should enhance the presentation; they shouldn’t be the presentation. 

Delivery Techniques

Your slideshow shouldn’t be the main focus of your talk. Instead, YOU and your message are the main focus, and the presentation should support your talk. Don’t hide behind the presentation or use it as a crutch.

Prepare Notes. Write down key phrases on notecards or, if you will have access to a speaker’s computer while you’re talking, the program’s Notes view. It’s not a good idea to write out a line-for-line script because if you read from a script, the presentation will sound stilted. The best presentations are thoroughly prepared but sound ad-libbed.

Whatever you do, DO NOT read every single word on the screen. Your audience members can read, and you’ll only annoy them. See Figure 18 for an example.

Figure 18

Figure 18: Example of Presenter View in PowerPoint

Practice. Run through your talk and slideshow before you stand in front of an audience. Start up the presentation, say what you intend to say out loud, advance the presentation to match your speech, and time yourself. If you don’t practice, your audience will know.

Face Your Audience. Turn your face toward the audience and make eye contact with them when you speak. If you do, the audience will be able to hear you, and they will be more likely to believe what you say.

When you create a PowerPoint, Prezi, or Keynote presentation, be sure to consider the principles discussed in this webtext. You now know how to

  • choose an effective presentation format
  • identify readable typefaces
  • position visual elements onscreen
  • pick appropriate colors
  • choose relevant, useful backgrounds
  • choose effective visual and audio effects
  • present memorable, effective audiovisual materials

and you can create a successful presentation that will both capture your audience’s attention and provide the audience with clearly presented, easily-extracted information.

Brevity – Say More with Less

Brevity – Say More with Less

Clarity (in Speech and Writing)

Clarity (in Speech and Writing)

Coherence – How to Achieve Coherence in Writing

Coherence – How to Achieve Coherence in Writing

Diction

Flow – How to Create Flow in Writing

Inclusivity – Inclusive Language

Inclusivity – Inclusive Language

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The Elements of Style – The DNA of Powerful Writing

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Elevating Your Presentation: The Benefits of Cool Animation Effects in PowerPoint

lightbulb do you know how to add video to PowerPoint.

In the world of presentations and slide decks, captivating your audience’s attention and effectively conveying your message is vital. While content is and will always be king, the way you deliver that content also plays a crucial role. If the most impressive tree in the forest falls, but there’s no one paying attention to it; did it even fall? Quick, Eye-catching animation effects in PowerPoint can be a game-changer. They not only make your presentation visually appealing but also enhance your storytelling capabilities. Here are some reasons for incorporating good animation effects into your PowerPoint presentations.

1. Engagement and Attention-Grabbing

One of the primary advantages of using animation effects is their ability to engage your audience and grab their attention. Eye-catching animations, such as entrance or emphasis effects, can immediately draw the viewer’s eye to key points or content.

2. Improved Information Retention

Animations can help improve information retention. By using effects like “Appear” or “Fade In,” you can introduce content progressively. This prevents overwhelming your audience with too much information at once, making it easier for them to absorb and remember the key points.

3. Visual Storytelling

Animations can enhance your storytelling capabilities. Instead of presenting static slides, you can create dynamic narratives by using transitions that mimic real-life movements or actions. This makes your story more engaging and relatable.

4. Emphasis and Focus

Animation effects can be used to emphasize specific points or elements on a slide. For instance, you can apply a “Zoom” effect to magnify an important detail, ensuring your audience doesn’t miss it. This is particularly valuable in data-driven or technical presentations.

5. Smooth Transition

Transition effects, such as “Fade”, “Morph”, “Wipe” or “Push”, can create smooth transitions between slides or sections. This prevents abrupt jumps and maintains a cohesive flow throughout your presentation.

6. Interactive Elements

Animations can introduce interactive elements into your presentation. You can use “Action” animations to trigger events, like revealing additional information when a button is clicked. This level of interactivity keeps your audience engaged and involved.

7. Visual Hierarchy

By strategically applying animation effects, you can establish a visual hierarchy within your slides. Important elements can be animated to stand out, guiding your audience’s attention to the most critical information.

8. Professionalism

Well-executed animation effects can add a level of professionalism to your presentation. They showcase your attention to detail and commitment to delivering a polished, engaging presentation.

Use consistent animations across all of your slides and make sure to emphasize the key points that need focus.

9. Focus on Key Messages

Animations allow you to control the pacing of your presentation. You can time animations to coincide with your key messages, ensuring they receive the spotlight when needed.

10. Visual Appeal

Simply put, cool animation effects make your presentation visually appealing. They break the monotony of static slides and add an element of surprise and delight to your content.

There is a fine line between subtle and elegant animations that lift up your content and an out of control animation overload.

Incorporating simple and cool animation effects into your PowerPoint presentations is a powerful way to elevate your communication and captivate your audience. These effects not only enhance engagement and information retention but also enable you to tell more compelling stories. Whether you’re delivering a sales pitch, a training session, or an educational lecture, the benefits of animation effects are clear: they make your presentation more engaging, memorable, and impactful. So, the next time you’re preparing a PowerPoint presentation, consider leveraging the creative potential of animation effects to leave a lasting impression on your audience.

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2024’s Must-See Visual Presentation Examples to Power Up Your Deck

2024’s Must-See Visual Presentation Examples to Power Up Your Deck

Anh Vu • 05 Apr 2024 • 6 min read

Keep on reading because these visual presentation examples will blow your boring decks away! For many people, delivering a presentation is a daunting project, even before it turns to hybrid and virtual displays due to the pandemic. To avoid the Death By PowerPoint phenomenon, it is time to adopt new techniques to make your presentations more visual and impressive.

This article tries to encourage you to think outside of the slide by providing essential elements of a successful visual presentation, especially for the new presenter and those who want to save time, money, and effort for the upcoming presentation deadline.

Table of Contents

What is a visual presentation.

  • Types of Visual Presentation Examples

How to Create a Visual Presentation

  • What Makes a Good Presentation Visual?

Frequently Asked Questions

How ahaslides supports a good visual presentation.

As mentioned before, you need a presentation tool to make your presentation more visual and engaging. The art of leveraging visual elements is all intended visual aids make sense and kick off audiences’ imagination, curiosity, and interest from the entire presentation.

The easiest way to create interaction between the presenter and the audience is by asking for rhetorical and thought-provoking quizzes and quick surveys during the presentation. AhaSlides , with a range of live polls , live Q&A , word clouds , interactive questions, image questions, creative fonts, and integration with streaming platforms can help you to make a good visual presentation in just a second.

  • Types of Presentation
  • College Presentation
  • Creative Presentation Ideas
  • AhaSlides Free Public Templates

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So, what are the visual presentation examples? When providing as much information as possible, many presenters think that text-heavy slides may help, but by contrast, they may lead to distraction. As we explore the characteristics of good presentations, illustrations and graphics play an important role in delivering compelling content and turning complex concepts more clearly, precisely, and instantly to understand. A visual presentation is the adoption of a range of visual aids on presentation to ensure information is easier to understand and memorize. 

In addition, visual aids can also help to keep presenters on track, which can be used as a cue for reviving a train of thought. They build better interaction and communication between presenters and the audience, making them notice more deeply what you are saying.

Types of Visual Presentation Examples 

Some possible visual presentations include infographics , charts, diagrams, posters, flipcharts, idea board , whiteboards, and video presentation examples. 

An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and clearly to grab the audience’s attention.

To illustrate quantitative data effectively, it is important to make use of graphs and charts. For both business use and research use, graphs and charts can show multiple and complex data in a way that is easy to understand and memory.

When it comes to presenting information systematically and logically, you can use diagrams. A diagram is a powerful tool for effective communication and brainstorming processes. It also is time-saving for people to read and collect information.

A poster, especially a research project poster, provides brief and concrete information about a research paper straightforwardly. The audiences can grab all important data knowledge and findings through posters. 

A flipchart and whiteboard are the most basic presentation aids and work best to supplement lecture slides. Excellent whiteboard and flipchart composite of well-chosen words, and clear diagram will help to explain complex concepts.

A video presentation is not a new concept, it is a great way to spread ideas lively and quickly attract the audience’s attention. The advantages of a video presentation lie in its animation and illustration concepts, fascinating sound effects, and user-friendliness. 

In addition, we can add many types of visual aids in the presentations as long as they can give shapes and form words or thoughts into visual content. Most popular visual aids include graphs, statistics, charts, and diagrams that should be noted in your mind. These elements combined with verbal are a great way to engage the listeners’ imagination and also emphasize vital points more memorable.

Visual Presentation Examples

It is simply to create more visual presentations than you think. With the development of technology and the internet, you can find visual presentation examples and templates for a second. PowerPoint is a good start, but there are a variety of quality alternatives, such as AhaSlides , Keynote, and Prezi.

When it comes to designing an effective visual presentation, you may identify some key steps beforehand:

Visual Presentation Examples – Focus on Your Topic

Firstly, you need to determine your purpose and understand your audience’s needs. If you are going to present in a seminar with your audience of scientists, engineers, business owners… They are likely to care about data under simple charts and graphs, which explain the results or trends. Or if you are going to give a lecture for secondary students, your slides should be something fun and interesting, with more colourful pictures and interactive questions.

Visual Presentation Examples – Animation and Transition

When you want to add a bit of excitement to a slideshow and help to keep the listener more engaged, you use animation and transition. These functions help to shift the focus of audiences between elements on slides. When the transition style and setting are set right, it can help to give fluidity and professionalism to a slideshow.

Visual Presentation Examples – Devices for Interactivity

One of the approaches that improve communication between audiences and the use of visual aids is using technology assistance. You don’t want to take too much time to create well-designed visual aids while ensuring your presentation is impressive, so why not leverage a presentation app like AhaSlides ? It properly encourages participant engagement with interactive visual features and templates and is time-saving. With its help, you can design your presentation either formally or informally depending on your interest.

Visual Presentation Examples – Give an Eye-catching Title

Believe it or not, the title is essential to attracting audiences at first sight. Though don’t “read the book by its cover”, you still can put your thoughts into a unique title that conveys the topic while piquing the viewer’s interest. 

Visual Presentation Examples – Play a Short Video

Creative video presentation ideas are always important. “Videos evoke emotional responses”, it will be a mistake if you don’t leverage short videos with sound to reel in and captivate the audience’s attention. You can put the video at the beginning of the presentation as a brief introduction to your topic, or you can play it as a supplement to explain difficult concepts. 

Visual Presentation Examples – Use a Prop or Creative Visual Aid to Inject Humour

It is challenging to keep your audience interested and engaged with your audience from the whole presentation. It is why to add a prop or creative visual aid to pull your audience’s focus on what you say. Here are some ideas to cover it:

  • Use neon colour and duotones
  • Tell a personal story
  • Show a shocking heading
  • Use isometric illustrations
  • Go vertical

Visual Presentation Examples – Rehearsal and Get Feedback

It is an important step to make your visual presentation really work out. You won’t know any unexpected mirrors may come out on D-day if you don’t make the rehearsal and get feedback from a reliable source. If they say that your visual image is in bad-quality, the data is overwhelming, or the pictures are misunderstood, you can have an alternative plan in advance.

Visual Presentation Examples

What Makes a Good Visual Presentation?

Incorporate visual or audio media appropriately. Ensure you arrange and integrate suitable data presentation in your slides or videos. You can read the guidelines for visual aids applications in the following:

  • Choose a readable text size about the slide room and text spacing in about 5-7 doubted-spaced.
  • Use consistent colour for overall presentation, visual aids work better in white yellow and blue backgrounds.
  • Take care of data presentation, and avoid oversimplification or too much detail.
  • Keep the data shown minimum and highlight really important data points only.
  • Choose font carefully, keep in mind that lowercase is easier to read than uppercase
  • Don’t mix fonts.
  • Printed text is easier to read than handwritten text.
  • Use the visual to emphasize punctuation in your verbal presentation.
  • Say no to poor-quality images or videos.
  • Visual elements need to be strategic and relevant.

What well-designed visual aids should have?

To make an effective visual aid, you must follow principles of design, including contrast, alignment, repetition, and proximity.

Why is it important to keep visual aids simple?

Simple ads help to keep things clear and understandable, so the message can be communicated effectively.

What is the purpose of visual aids in the classroom?

To encourage the learning process and make it easier and more interesting so students would want to engage in lessons more.

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As our content catalog has grown, we have started to publish free PowerPoint slides every new week. Our free slides have had a very good adoption and we could also notice the number of free downloads is increasing over time. Reusing our 100% editable PowerPoint diagrams and slides can help to save many hours of work per week while you can produce visually appealing presentations.

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As if this were not enough, recently we have published a Mega Bundle containing more than 150+ PowerPoint slides (for FREE download) . Here is a compilation of some of our top free PowerPoint slide designs that you can use the next time you need to make a business presentation.

If you prefer to download individual free slides, you can check out our free PowerPoint templates section where we publish a new slide every week.

1. Free Circular Concept Diagram Design

Free circular diagram concept is a three-component diagram design with editable text and icons that were created with PowerPoint shapes. This circular diagram can be used to describe a simple circular process or cycle flow. Given that it was created with PowerPoint shapes. You can easily change the shape properties such as colors or resize without losing image quality.

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SWOT diagrams are always useful to carry out a SWOT analysis. This free SWOT slide can help you to make visually appealing marketing presentations that delight your audience. The SWOT Analysis template includes four text components to complete including strengths, weaknesses, opportunities and threats. You can download free SWOT templates for PowerPoint or editable versions of SWOT slides.

SWOT Analysis PowerPoint template

3.  Free Funnel Diagram Design for PowerPoint

Funnel diagrams are very useful on any business and sales presentation. Using funnel diagrams, you can easily explain the steps toward generating sales in your company. The visual funnel representation can include several steps from the customer acquisition to the conversion or final purchase.

Funnel Diagram for PowerPoint

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PowerPoint dashboards can be used to show key performance indicators within your organization, project or startup. You can monitor and review KPI’s to ensure profitability. Using visual indicators like the creative meter shape for PowerPoint you can easily show the level of a KPI in a dashboard presentation. Alternatively, you can use other nice meter charts like thermometers for PowerPoint or our speedometer shapes.

Free Creative Meter Slide Shape

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Speedometer free PowerPoint dashboard design for presentations

7.  Free Traffic Lights & Shapes for PowerPoint

Traffic light metaphors can be used in virtually any presentations related to decision-making, innovation, leadership presentations but also coaching or creativity presentations. This free traffic lights PowerPoint template includes traffic light shapes with the three possible colors (green, yellow and red). In decision-making presentations, a red color could be “stop”, while the yellow color could be associated with taking a decision with caution while the green color means “go ahead”.

Green Traffic Lights for PowerPoint

8.  Simple Chevron Diagram Slides for PowerPoint

A chevron diagram illustrates the progression of sequential steps in a process, workflow or task helping to emphasize the desired direction (i.e.: from the left to the right). PowerPoint let you create Chevron diagrams very easy using SmartArt graphics but if you need to decorate your slides with visual appealing chevron diagrams for presentations you can download this free Chevron Diagram slide for Microsoft PowerPoint.

Free Chevron Slide Template for Horizontal Process Design

9.  Free Multi-level Organizational Chart Template

Org charts diagrams help to illustration the structure of an organization and the relationship of its parts and positions. This free organizational chart design for PowerPoint contains four levels and include avatars representing the job positions. Alternatively, you can download other org chart templates for presentations with 100% editable slides.

Multi-level org chart PowerPoint template design

10. All-in-One 150+ Slide Designs Mega Bundle for PowerPoint

Finally, here is the mega bundle for free download. This collection of some of the best PowerPoint slides is a very powerful resource that you can use to make presentations by reusing catchy and visually appealing business slides for PowerPoint.

Free PPT slide design for PowerPoint

The collection of PowerPoint slides inside this bundle contains creative business layouts in widescreen 16:9 aspect ratio, data-driven diagrams and PPT presentation shapes with scalable vectorial graphics that can be easily edited in Microsoft PowerPoint, but also compatible with  Google Slides & Keynote. In order to download, just need to create your free account at SlideModel.com  or sign in if you already have an account.

visual effects in presentation

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3 Responses to “150+ Free PowerPoint Slides to Make Great Visually Appealing Presentations”

Very good compilation of designs. Thanks for sharing.

Thank you for sharing. I love your designs and templates.

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Blog Beginner Guides

How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

How to make a good presentation

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

visual effects in presentation

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

visual effects in presentation

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

visual effects in presentation

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Peloton Pitch Deck - Conclusion

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

visual effects in presentation

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

Venngage Real Time Collaboration

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

visual effects in presentation

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

visual effects in presentation

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

visual effects in presentation

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

visual effects in presentation

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

How-To Geek

How to use google slides animated transitions.

Liven up your presentations with visual effects like transitions between slides and animations on text, images, and other objects in Google Slides.

Fade, dissolve, slide, cube, or flip. Spice up your presentations with transitions between slides and add visual effects to animate text, images, and other objects in Google Slides. Here's how to use transitions and animations in slides.

Fire up your browser, head to Google Slides , open a presentation, or upload an existing PowerPoint presentation .

Related: How to Import a PowerPoint Presentation into Google Slides

Select a slide and, from the menu bar, click Slide > Change Transition.

From the Transition pane, choose the type of transition and speed of the transition.

Preview a transition by clicking the "Play" button after you choose a transition type.

Changes made are saved automatically. If you want to apply the same transition to all slides, click the "Apply to All Slides" button.

You can create visual effects when you add animations to text, images, and other objects from the Transitions menu as well.

Open the Change Transitions pane from the menu bar or press the keyboard shortcut  Ctrl+Alt+Shift+B (Windows/Chrome OS) or Cmd+Option+Shift+B (macOS) to add an animation to an object.

Related: All the Best Google Slides Keyboard Shortcuts

Click on an object you want to animate and then click "Add Animation."

Choose the type of animation, start condition, and the speed at which the animation will occur. Tick the box next to "By Paragraph" to animate lists one line at a time.

To add an animation to other objects, repeat the previous steps over again.

That's all there is to it. Any slides that have transitions or animations will show an icon that looks like three overlapping circles next to it.

virtualspeech-logo

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Using visual aids during a presentation or training session

June 21, 2018 - Gini Beqiri

Visual aids can enhance your presentations – they can increase the audience’s understanding of your topic, explain points, make an impact and create enthusiasm. It has become more important to make information visual:

“Something is happening. We are becoming a visually mediated society. For many, understanding of the world is being accomplished, not through words, but by reading images” – ( Lester, 2006 )

In this article, we discuss how to use visual aids for presentations or training sessions.

What are visual aids?

Visual aids are items of a visual manner, such as graphs, photographs, video clips etc used in addition to spoken information. Visual aids are chosen depending on their purpose, for example, you may want to:

  • Summarise information.
  • Reduce the amount of spoken words, for example, you may show a graph of your results rather than reading them out.
  • Clarify and show examples.
  • Create more of an impact, for example, if your presentation is on the health risks of smoking, you may show images of the effects of smoking on the body rather than describing this. You must consider what type of impact you want to make beforehand – do you want the audience to be sad, happy, angry etc?
  • Emphasise what you’re saying.
  • Make a point memorable.
  • Enhance your credibility .
  • Engage the audience and maintain their interest.
  • Make something easier for the audience to understand.

Using a flipboard during a presentation

Preparation and use of visual aids

Once you have decided that you want to use a visual aid, you must ensure that the audience is able to quickly understand the image – it must be clear. They can be used throughout your speech but try to only use visual aids for essential points as it can be tiring for the audience to skip from one visual to another.

Preparation

  • Think about how can a visual aid can support your message. What do you want the audience to do?
  • Ensure that your visual aid follows what you’re saying or this will confuse the audience.
  • Avoid cluttering the image as it may look messy and unclear.
  • Visual aids must be clear, concise and of a high quality.
  • Keep the style consistent, such as, the same font, colours, positions etc
  • Use graphs and charts to present data.
  • The audience should not be trying to read and listen at the same time – use visual aids to highlight your points.
  • One message per visual aid, for example, on a slide there should only be one key point.
  • Use visual aids in moderation – they are additions meant to emphasise and support main points.
  • Ensure that your presentation still works without your visual aids in case of technical problems.
  • Practice using the visual aids in advance and ask friends and colleagues for feedback. Ask them whether they can clearly see the visual aid and how they interpret it.

During the presentation

  • Ensure that the visual aids can be seen by everyone in the audience.
  • Face the audience most of the time rather than the image.
  • Avoid reading from the visual aid.
  • As soon as you show the visual aid the audience’s attention will be drawn to it so you must immediately explain it. You will be ignored if you talk about something else.
  • Make it clear to the audience why you are using it.
  • When you no longer need the visual aid ensure that the audience can’t see it.

Tailor to your audience

Choose your visual aids tactically so you appeal to your audience. This means finding images your audience can relate to, images they will find familiar and images they will like. Also think about what style of visual aid is suitable for the audience; is it quite a serious presentation? Can you be humorous? Is it more formal or informal?

Example of using visual aids

When watching this video, notice how the presenters:

  • Talk to the audience while writing
  • Turn their body to the audience while writing
  • Don’t spend too long writing in one session

Types of visual aids

There are a variety of different types of visual aids, you must decide which will suit your presentation and your audience.

Microsoft PowerPoint is widely used for presentations because it’s easy to create attractive and professional presentations and it’s simple to modify and reorganise content compared to other visual aids. You can  insert a range of visual items  into the slides which will improve the audience’s focus. Also, the audience can generally see slideshows better than other visual aids and you don’t have to face away from them. However, your presentation can look unprofessional if this software is used poorly.

  • Have a clear and simple background.
  • Avoid using too many different types of fonts or font sizes.
  • Only use animations for a purpose, such as, to reveal the stages of a process, otherwise this can be distracting and look amateurish.
  • Use a large font size – a minimum of 24pt.
  • Use bullet points to summarise key points.
  • Consider providing handouts of diagrams because the audience will find the diagrams easier to read.
  • Avoid putting too much text on a slide.
  • Avoid using red or green text as it’s difficult to read.
  • There should only be one key point for each slide.
  • Always have a back-up plan in case there is a technical issue and you cannot show the visuals on the day, for example, bring handouts or a poster.

Whiteboards

Whiteboards are great for providing further explanations, such as, showing the order of a process, creating diagrams or explaining complex words or phrases. They’re often used to display headings and write down audience suggestions. Whiteboards are also ideal for displaying important information for the entire duration of the presentation, such as, key definitions, because the audience can just glance at the whiteboard for a reminder.

  • Ensure that enough time has passed for the audience to take notes before rubbing something off of the whiteboard.
  • Write concisely to avoid facing away from the audience for too long.
  • Handwriting must be large and legible.
  • Practice beforehand as you may feel nervous about writing in front of an audience at the time.

Handouts are papers that contain key information from your presentation or they may provide further information. They prevent you from overwhelming the audience as there will be less information on the slides and therefore less information they need to write down.

You must consider when you want to give the audience the handouts:

  • If given at the beginning and middle of your presentation the audience may be reading rather than listening to you or they might not pay attention to what you’re saying as they already have the information.
  • If given at the end of your presentation the audience may be trying to take lots of notes which may reduce the amount of information they are actually understanding.

To manage this, provide the audience with partially completed handouts so they will have to listen to what you’re saying to be able to fill in the gaps. Providing the audience with graphs and charts beforehand is also beneficial because the audience will find them easier to read than, for example, from a slide.

  • Tips on creating handouts for your presentation

Giving a handout during a sales presentation

Video clips

Using videos are a great wait to  engage the audience  and increase their interest. Use video to bring motion, images and audio into your presentation.

  • Ensure that any videos used are relevant to the presentation’s content.
  • Only show as much of the video as necessary.
  • Never show a really long clip.
  • Videos can be difficult to fit into the structure of a presentation so ensure that you tell that audience why you’re showing them a clip and tell them what to look for.
  • Inform the audience how long the video will last.

Flip charts offer a low cost and low tech solution to record and convey information as you speak. They’re more beneficial for smaller audiences and they are favoured for brainstorming sessions as you can gather ideas easily. Flip charts are also widely used for summarising information and, like with a whiteboard, you can use them to show permanent background information.

  • Before your presentation, place the flip chart in a location that you can easily access.
  • Prepare any sheets you can in advance, even if you can only write down the headings.
  • Flip charts can be moved so you can avoid facing away from the audience – stand next to it and continue to face the audience.
  • Have only one main idea per sheet.
  • Write legibly, largely and in block capitals so it’s more visible.
  • Check with the audience that they can read the text – do not use a flipchart if there is a large audience.
  • Only write in black and blue ink. Red ink is good for circling or underlining.
  • Using a pencil write notes to yourself beforehand so you remember what to include – the audience will not see this writing. Also drawing lines in pencil beforehand can keep your handwriting straight.
  • Flip back through the sheets to consolidate points.
  • Practice writing on the flip chart advance as you may feel nervous at the time of presenting.

Poster boards can be created using a variety of visual devices, such as graphs and images. They’re generally quite portable and you can make them as elaborate as you want. However, they can be expensive to produce if the poster is quite complex.

  • One poster per message or theme
  • Use block capitals
  • Avoid using posters when presenting to large audiences as they will not be able to see the content

Product, objects or artefacts

Objects can be useful tools for making an impact or even for making a dull topic more interesting. Sometimes they’ll be needed for technical and practical reasons, such as, showing a model or conducting an experiment.

  • If you are presenting to a small audience consider passing the object around but provide enough time so they won’t have to divide their attention between the object and what you’re saying.
  • If the audience is large ensure that you move the object around so everyone sees it.
  • The audience will be more distracted from what you’re saying when they’re looking at the object so keep it hidden until the right time and provide the background information before revealing it.
  • Explain why you’re using the object.
  • If you are conducting an experiment or demonstration, move slowly with exaggerated movements so the audience can follow. Also explain precisely what’s going on.

Two examples of live product demos:

Key points for using visual aids

Try to find out what the presentation room is like beforehand, such as, the layout of the room, the equipment etc, so you can see if your visual aids are appropriate and whether they will work there but always have a contingency plan regardless. Also remember that the audience should be able to understand an image almost immediately.

Before your presentation, ensure that you  practice with your visual aids  so you know how to operate the equipment. If something goes wrong you’ll have a better chance of solving the problem.

Research suggests that using colour increases people’s motivation to read and their enthusiasm for a presentation. Software like PowerPoint is great for producing colour visuals.

Using the colour wheel can help when choosing your presentation’s colours:

  • Colours opposite each other in the wheel are complementary and they create contrast. Using complementary colours makes your text more readable.
  • Colours next to each other are analogous and they are harmonious. Using analogous colours makes your presentation more unified.

Adobe color wheel for your presentation

The  Adobe colour wheel , which helps you pick complementary colours for your presentation design.

Avoid using too many colours in your presentation as this can look cluttered and unprofessional and keep your colour themes continuous, for example, if you highlight all the key words on one slide in blue, continue to do this throughout the presentation. Also be careful with colour associations, for example, in many cultures red is linked to danger. Try to represent your words and topics with colours that make sense and are appropriate.

Many people are blue-green or red-green colour-blind so avoid putting these colours next to each other’s in, for example, a graph. If you cannot avoid placing these colours next to each other then use text to clearly label items.

Research suggests that information displayed visually is well remembered: “retention of information three days after a meeting or other event is six times greater when information is presented by visual and oral means than when the information is presented by the spoken word alone.” ( U.S. Department of Labor OSHA Office of Training and Education, 1996 )

There is also significant evidence suggesting that most learning occurs visually – some researchers suggest that 83% of human learning happens visually. The psychologist Bruner conducted multiple studies which suggest that people remember 80% of what they see and do, 20% of what they read and only 10% of what they hear.

Visual aids are worth including in your presentations because they can help you explain information more coherently which makes presenting easier for you and learning easier for the audience. They also help add variety to your presentation thus making it more interesting for the audience. If the audience understand what you’re saying and they are more engaged, they’re more likely to be persuaded by you.

What’s it for?

Make interactive presentations

Create show-stopping presentations and clickable slide decks with Genially’s free online presentation builder. Leave boring behind and tell a story that’s interactive, animated, and beautifully engaging.

Logo of the company Aon, client of Genially

INTERACTIVE CONTENT

A presentation that works like a website

Engage your audience with interactive slides that they can click on and explore. Add music, video, hotspots, popup windows, quiz games and interactive data visualizations in a couple of clicks. No coding required!

NO-CODE ANIMATION

Make your slides pop with animation

Bring a touch of movie magic to the screen with incredible visual effects and animated page transitions. Add click-trigger and timed animations to make any topic easy to understand and captivating to watch.

Image of the Genially tool showing the insertion of multimedia elements from Spotify, Google Maps and Youtube

INTEGRATIONS

Live from the world wide web

Embed online content directly in your slides for a media-rich interactive experience. From YouTube and Spotify to Google Maps and Sheets, Genially works seamlessly with over 100 popular apps and websites.

Image of the Genially tool showing free libraries of backgrounds, color palettes, vector graphics, images, charts, graphs, maps and smartblocks.

TEMPLATES & TOOLKIT

Genius design tools

With Genially, anyone can create a polished and professional presentation. Choose from over 2000 pre-built templates, or create your own design using the drag-and-drop resources, color palettes, icons, maps and vector graphics.

Image of a Genially interactive presentation

ONLINE PLATFORM

Safe and sound in the cloud

Because Genially is online, you can relax knowing that your slides are always up-to-date. There’s no risk of forgetting to save changes or accessing the wrong file. Log in from anywhere, collaborate with your team, and make edits in real time.

All-in-one interactive presentation maker

Real-time collaboration.

Co-edit slide decks with others in real time and organize all of your team projects in shared spaces.

Multi format

Present live, share the link, or download as an interactive PDF, MP4 video, JPG, HTML, or SCORM package.

Engagement Analytics

See how many people have viewed and clicked on your slides and keep tabs on learner progress with User Tracking.

Import from PPTX

Give your old decks a new lease of life by importing PowerPoint slides and transforming them with a little Genially magic.

Keep content on-brand with your logo, fonts, colors, brand assets, and team templates at your fingertips.

Quiz & Survey Builder

Use the Interactive Questions feature to add a fun quiz to your slides or gather feedback from your audience.

Beautiful templates

Make your next deck in a flash with Genially’s ready-to-use slides.

Interactive OKR Presentation template

OKR Presentation

Interactive School Notebook Presentation template

School Notebook Presentation

Interactive Animated Sketch Presentation template

Animated Sketch Presentation

Interactive Minimal presentation template

Minimal presentation

Interactive Land Of Magic Presentation template

Land Of Magic Presentation

Interactive Onboarding presentation template

Onboarding presentation

Interactive Visual Presentation template

Visual Presentation

Interactive Animated chalkboard presentation template

Animated chalkboard presentation

Interactive Online Education Guide template

Online Education Guide

Interactive Terrazzo presentation template

Terrazzo presentation

Interactive Startup pitch template

Startup pitch

Interactive Historical presentation template

Historical presentation

THEMES FOR EVERYONE

Interactive presentation ideas

From classroom materials to business pitches, make an impact every day with Genially.

A photograph with 7 children of different nationalities in a school classroom with a laptop making a presentation

Education presentations

Photograph of 3 people gathered together talking about a report with a tablet

Pitch decks

Photograph of 4 people in an office using a laptop to make a company presentation

Business presentations

Photo of 1 girl with a mac computer doing a slideshow

Thesis defense

Reviews from people rating the tool genially

Share anywhere

Present live

From the front of the room or behind a screen, you’ll wow your audience with Genially. Heading off grid? Download in HTML to present dynamic slides without WiFi.

Share the link

Every Genially slide deck has its own unique url, just like a website! Share the link so that others can explore at their own pace, or download an MP4 video slideshow or PDF.

Post online

Embed the slides on your website or post them on social media. Upload to Microsoft Teams, Google Classroom, Moodle or any other platform.

Composition of an eye surrounded by image icons to illustrate the Genially method; interactive visual communication

The benefits of interactive slides

🗣️ Active participation An interactive slide deck gives your audience cool things to click on and discover, boosting learning and engagement.

👂 Multi-sensory experience Audio, video, animations, and mouse interactions make your content immersive, entertaining and accessible.

🧑‍🤝‍🧑 People-friendly format Pop-ups and embeds condense more material into fewer slides so you can break information down into digestible chunks.


🎮 Gamification Games, quizzes and puzzles make information more memorable and enable you to gather feedback and check understanding.

How to make an interactive presentation

With Genially’s easy-to-use presentation platform, anyone can make incredible visual content in moments.

Choose a template or a blank canvas

Create content starting from a Genially template

Get stunning results in less time with a ready-made template. Feeling creative? Design your own slides from scratch.

Customize the design

Add animations and interactions

Resources to become a pro presentation creator

Image showing the interactivity of the Genially tool

How to create an interactive presentation: Get started in Genially.

Image showing a presentation about the Genially tool

How to present data without sending your audience to sleep.

Image showing how the Genially tool is no-code

No-code animation: Bring your slides to life with cinematic visual effects.

Neon image talking about storytelling in Genially

The art of digital storytelling: Engage and thrill on screen.

Genially in a nutshell

How do I make a presentation interactive and how does Genially work? Find the answers to all of your slide-related questions here!

What’s an interactive presentation?

Interactive slides contain clickable hotspots, links, buttons, and animations that are activated at the touch of a button. Instead of reading or watching passively, your audience can actively interact with the content.  

Genially’s interaction presentation software allows you to combine text, photos, video clips, audio and other content in one deck. It’s a great way to condense more information into fewer slides. 

If you’re a teacher, you can share multiple materials in one single learning resource. Students can create their own projects using digital media and online maps. For business or training, try embedding spreadsheet data, PDFs, and online content directly in your slides. 

An interactive slide deck is more user-friendly than a Microsoft PowerPoint presentation or Google Slides document. That’s because you can break information down into chunks with pop-ups, labels, voiceovers and annotated infographics.  

The other benefit of interactive content is increased engagement. It’s easier to keep your audience’s attention when they’re actively participating. Try Genially’s presentation software and free slideshow maker to see how it’s better than other presentation websites. You won’t go back to standard presentation apps!

How do you make a clickable slide?

The best way to make slides clickable is to use Genially’s free interactive presentation program. Design your slide then apply an interaction. In a couple of clicks, you can add popup windows, hyperlinks, close-up images, games, animations, multimedia and other content. 

Choose from the library of hotspot buttons and icons to show people what to click on. Go to Presenter View to get a preview and see how your content will appear to your audience.

How do I create presentations that look professional?

You’ve got a deadline looming and you’re staring at the screen with a blank presentation. We’ve all been there! Starting a presentation design from scratch is tricky, especially if you’re short on time. 

Genially’s free online presentation maker has over 2000 ready-to-use templates for professional slide presentations, photos slideshows, and more. Each slide design has been created by our team of top graphic designers. No need to worry about fonts, centering images, or designing a matching color scheme. It’s all done for you. 

Start by browsing our layouts and themes for education, business and then customize with your own text and images.

How do I share or download my slides?

Because Genially is a cloud based presentation software, you can simply share the link to your slides. Like other online presentation tools, there are no files to download or store on your computer. Everything is saved online.  

When you publish your slide deck, it gets its own unique url, just like a website. Share the link with others to let them explore the content in their own time. If you’re presenting live, just click the Present button. 

You can also embed your presentation on your website, company wiki, or social media. Genially is compatible with WordPress, Moodle, Google Classroom, and other platforms. If you use an LMS, you can also download your interactive design slides in SCORM format.

For slideshow videos and slideshows with music, share online or download as an MP4 video. Check out our free slideshow templates for ideas.

Can I make a free presentation in Genially?

You bet! Genially is an easy-to-use slide maker, with a free version and paid plans. The free plan allows you to create unlimited slides with interactions and animations. Subscribe to one of our paid plans for more advanced features.

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Discover a world of interactive content

Join the 25 million people designing incredible interactive experiences with Genially.

IMAGES

  1. 10 reasons why you need good presentation visuals

    visual effects in presentation

  2. Why Adding Good Visuals to Your Presentation Drives Better Engagement

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  3. Top tips for Using Visual Elements in Your Slides

    visual effects in presentation

  4. Top tips for Using Visual Elements in Your Slides

    visual effects in presentation

  5. PPT

    visual effects in presentation

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    visual effects in presentation

VIDEO

  1. 🔥 Creative Photo Effect in Microsoft PowerPoint that You Should Know

  2. Visual Effects In Presentation (part1)|ICSE|class 6|computer chapter

  3. How to Use Motion Graphics to Enhance Your Videos and Presentations?

  4. Using AI in Visual Effects

  5. Corporate Company Presentation

  6. Digital Presentation

COMMENTS

  1. 15 Effective Visual Presentation Tips To Wow Your Audience

    7. Add fun with visual quizzes and polls. To break the monotony and see if your audience is still with you, throw in some quick quizzes or polls. It's like a mini-game break in your presentation — your audience gets involved and it makes your presentation way more dynamic and memorable. 8.

  2. 15 Simple PowerPoint Animation Tips, Effects, & Tricks (+Video)

    15 Easy PowerPoint PPT Animation Tips, Effects, & Tricks for Beginners in 2023. Let's cover 15 of the best animation in PowerPoint templates. These PowerPoint slide animation techniques are a shortcut to mastery. Before we dive in, it helps to know: PowerPoint animations are controlled with the Animation Pane. 1.

  3. 14.2 Incorporating Effective Visuals into a Presentation

    Exercise 2. In this exercise, you will begin to develop visual aids for your presentation. Complete the steps in this exercise—and enjoy the chance to be creative. Working with visuals can be a pleasant way to take a break from the demands of writing. Revisit the ideas you developed in Note 14.24 "Exercise 1".

  4. Quickly Add Good Animations to Your PowerPoint PPT Presentations

    PowerPoint animations are visual effects for the objects in your PowerPoint presentation.PowerPoint animations bring objects like text, images, or charts on or off your slide. Microsoft calls these entrances and exits. An entrance is an animation that brings something onto the slide.An exit moves an object off the slide.

  5. The most important rule for visual presentations is to keep slides

    The best way to make sure the attention stays on you is to limit word count to no more than 10 words per slide. As presentation expert Nancy Duarte says "any slide with more than 10 words is a document.". If you really do need a longer explanation of something, handouts or follow-up emails are the way to go.

  6. 5 Powerpoint Visual Effects To Use In Your Powerpoint Slides

    1. Video Insertion. Microsoft Powerpoint allows users to encourage visual engagement by inserting videos into your presentation slide. Not only can you insert the video, you can also edit the length, add fade ins and more. To get started, insert videos by either using the insert tab to insert videos from your PC or insert videos from online ...

  7. Tell Effective Visual Stories in PowerPoint Presentations (+Video

    Effective visual presentations are a must. They cater to the expectations of modern audiences and help you tell a story with images, graphs, and more. The visual angle of a presentation explains ideas in a way that reaches your audience. The easiest way to tell a great visual story is to start with a template that already has a wealth of visual ...

  8. Visual Effects (VFX)

    3. COMPUTER GENERATED IMAGERY It is the application of computer graphics to create images in art, printed media, video games, films, television programs, commercials, and simulators. The visual scenes may be dynamic or static, and may be two- dimensional (2D), though the term "CGI" is most commonly used to refer to 3D computer graphics used for creating scenes or special effects in films and ...

  9. Chapter 5: Presentation: Visual Effects

    In PowerPoint, the individual pages of a presentation are called Slides. Question 2. Custom Animation allows to add different visual effects to text and objects on a slide. Question 3. Slide Master is the topmost slide that contains information of all the slides in a presentation. Question 4

  10. 5 Ways to Make Your Presentation More Visual and Effective

    1) Cut down text on slides. Bullet-point filled slides have been plaguing audiences since PowerPoint began. But they aren't just painfully dull: bullet points are really ineffective for communicating information to an audience. So, the easiest way you can quickly make your presentation 1000 times better is by simply cutting out some of the text.

  11. 10 reasons why you need good presentation visuals

    Presentation visuals are one of the most compelling parts of a presentation. Some presenters underestimate the importance of a visual presentation and decide to only speak, or use text slides to back up what they're saying. This is a huge mistake - effective visual presentations can have a massive positive impact on your viewers.

  12. How to Make a "Good" Presentation "Great"

    When in doubt, adhere to the principle of simplicity, and aim for a clean and uncluttered layout with plenty of white space around text and images. Think phrases and bullets, not sentences. As an ...

  13. Visual Aids Presentations: How to Make a Powerful Impact

    Here are some tips that can help you make engaging and effective visual aids: 1. Be aware of the environment. The size, brightness and color of the room, or even the lighting, can all affect how well your visuals pop. Take into account the physical setting when designing your visuals. 2.

  14. How To Create A Great Visual Presentation: The Dos & Don'ts

    These tips can be useful because they can be applied to all your presentations in general. Step 1 is to ask yourself who your audience is and how to convey the key message you have in mind to them. Once you settle on your message, you can start designing your slides with that direction in mind. You may wonder how to connect with an audience ...

  15. Audiovisual Presentations Made Easy(-ier): Tips for Creating an

    Visual Effects. Transitions and animations can help you emphasize points, show connections between ideas, or simply capture your audience's attention and prevent their eyes from glazing over. ... In short, no matter what program you use, keep your presentation's visual and audio effects relatively simple and use them to support your message ...

  16. Elevating Your Presentation: The Benefits of Cool Animation Effects in

    7. Visual Hierarchy. By strategically applying animation effects, you can establish a visual hierarchy within your slides. Important elements can be animated to stand out, guiding your audience's attention to the most critical information. 8. Professionalism. Well-executed animation effects can add a level of professionalism to your presentation.

  17. 2024's Must-See Visual Presentation Examples to Power Up ...

    Types of Visual Presentation Examples. Some possible visual presentations include infographics, charts, diagrams, posters, flipcharts, idea board, whiteboards, and video presentation examples. An infographic is a collection of different graphic visual presentations to represent information, data, or knowledge intended more visually quickly and ...

  18. 150+ Free PowerPoint Slides for Visually Appealing Presentations

    150+ Free PowerPoint Slides to Make Great Visually Appealing Presentations. As our content catalog has grown, we have started to publish free PowerPoint slides every new week. Our free slides have had a very good adoption and we could also notice the number of free downloads is increasing over time. Reusing our 100% editable PowerPoint diagrams ...

  19. How To Make a Good Presentation [A Complete Guide]

    Apply the 10-20-30 rule. Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it! 9. Implement the 5-5-5 rule. Simplicity is key.

  20. Unlock the Power of Visual Communication in Your PowerPoint

    How to use visual communication to raise your presentation game. Use images and icons. Use visual metaphors. Master the use of color. Use geometric shapes. Use charts and graphs. Convert complex explanations into diagrams and infographics. Create the right mood with typography. Try using GIF and video.

  21. How to Use Google Slides Animated Transitions

    Fade, dissolve, slide, cube, or flip. Spice up your presentations with transitions between slides and add visual effects to animate text, images, and other objects in Google Slides. Here's how to use transitions and animations in slides. Fire up your browser, head to Google Slides, open a presentation, or upload an existing PowerPoint presentation.

  22. How to Make a Video Presentation With Audio in 8 Steps

    Step #1: Plan and Strategize. For any successful project to be a success, including your new video presentation, you must plan and strategize. You and your team need to know the purpose of the video presentation before you even start putting together content or visuals.

  23. Using visual aids during a presentation or training session

    Visual aids must be clear, concise and of a high quality. Use graphs and charts to present data. The audience should not be trying to read and listen at the same time - use visual aids to highlight your points. One message per visual aid, for example, on a slide there should only be one key point.

  24. Make interactive presentations for free

    Create clickable presentations and slide decks with animation, infographics, multimedia and beautiful design. Easy to use. 1000+ templates. ... Bring a touch of movie magic to the screen with incredible visual effects and animated page transitions. Add click-trigger and timed animations to make any topic easy to understand and captivating to watch.