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Explanatory Research – Types, Methods, Guide

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Explanatory Research

Definition :

Explanatory research is a type of research that aims to uncover the underlying causes and relationships between different variables. It seeks to explain why a particular phenomenon occurs and how it relates to other factors.

This type of research is typically used to test hypotheses or theories and to establish cause-and-effect relationships. Explanatory research often involves collecting data through surveys , experiments , or other empirical methods, and then analyzing that data to identify patterns and correlations. The results of explanatory research can provide a better understanding of the factors that contribute to a particular phenomenon and can help inform future research or policy decisions.

Types of Explanatory Research

There are several types of explanatory research, each with its own approach and focus. Some common types include:

Experimental Research

This involves manipulating one or more variables to observe the effect on other variables. It allows researchers to establish a cause-and-effect relationship between variables and is often used in natural and social sciences.

Quasi-experimental Research

This type of research is similar to experimental research but lacks full control over the variables. It is often used in situations where it is difficult or impossible to manipulate certain variables.

Correlational Research

This type of research aims to identify relationships between variables without manipulating them. It involves measuring and analyzing the strength and direction of the relationship between variables.

Case study Research

This involves an in-depth investigation of a specific case or situation. It is often used in social sciences and allows researchers to explore complex phenomena and contexts.

Historical Research

This involves the systematic study of past events and situations to understand their causes and effects. It is often used in fields such as history and sociology.

Survey Research

This involves collecting data from a sample of individuals through structured questionnaires or interviews. It allows researchers to investigate attitudes, behaviors, and opinions.

Explanatory Research Methods

There are several methods that can be used in explanatory research, depending on the research question and the type of data being collected. Some common methods include:

Experiments

In experimental research, researchers manipulate one or more variables to observe their effect on other variables. This allows them to establish a cause-and-effect relationship between the variables.

Surveys are used to collect data from a sample of individuals through structured questionnaires or interviews. This method can be used to investigate attitudes, behaviors, and opinions.

Correlational studies

This method aims to identify relationships between variables without manipulating them. It involves measuring and analyzing the strength and direction of the relationship between variables.

Case studies

Case studies involve an in-depth investigation of a specific case or situation. This method is often used in social sciences and allows researchers to explore complex phenomena and contexts.

Secondary Data Analysis

This method involves analyzing data that has already been collected by other researchers or organizations. It can be useful when primary data collection is not feasible or when additional data is needed to support research findings.

Data Analysis Methods

Explanatory research data analysis methods are used to explore the relationships between variables and to explain how they interact with each other. Here are some common data analysis methods used in explanatory research:

Correlation Analysis

Correlation analysis is used to identify the strength and direction of the relationship between two or more variables. This method is particularly useful when exploring the relationship between quantitative variables.

Regression Analysis

Regression analysis is used to identify the relationship between a dependent variable and one or more independent variables. This method is particularly useful when exploring the relationship between a dependent variable and several predictor variables.

Path Analysis

Path analysis is a method used to examine the direct and indirect relationships between variables. It is particularly useful when exploring complex relationships between variables.

Structural Equation Modeling (SEM)

SEM is a statistical method used to test and validate theoretical models of the relationships between variables. It is particularly useful when exploring complex models with multiple variables and relationships.

Factor Analysis

Factor analysis is used to identify underlying factors that contribute to the variation in a set of variables. This method is particularly useful when exploring relationships between multiple variables.

Content Analysis

Content analysis is used to analyze qualitative data by identifying themes and patterns in text, images, or other forms of data. This method is particularly useful when exploring the meaning and context of data.

Applications of Explanatory Research

The applications of explanatory research include:

• Social sciences: Explanatory research is commonly used in social sciences to investigate the causes and effects of social phenomena, such as the relationship between poverty and crime, or the impact of social policies on individuals or communities.
• Marketing : Explanatory research can be used in marketing to understand the reasons behind consumer behavior, such as why certain products are preferred over others or why customers choose to purchase from certain brands.
• Healthcare : Explanatory research can be used in healthcare to identify the factors that contribute to disease or illness, as well as the effectiveness of different treatments and interventions.
• Education : Explanatory research can be used in education to investigate the causes of academic achievement or failure, as well as the factors that influence teaching and learning processes.
• Business : Explanatory research can be used in business to understand the factors that contribute to the success or failure of different strategies, as well as the impact of external factors, such as economic or political changes, on business operations.
• Public policy: Explanatory research can be used in public policy to evaluate the effectiveness of policies and programs, as well as to identify the factors that contribute to social problems or inequalities.

Explanatory Research Question

An explanatory research question is a type of research question that seeks to explain the relationship between two or more variables, and to identify the underlying causes of that relationship. The goal of explanatory research is to test hypotheses or theories about the relationship between variables, and to gain a deeper understanding of complex phenomena.

Examples of explanatory research questions include:

• What is the relationship between sleep quality and academic performance among college students, and what factors contribute to this relationship?
• How do environmental factors, such as temperature and humidity, affect the spread of infectious diseases?
• What are the factors that contribute to the success or failure of small businesses in a particular industry, and how do these factors interact with each other?
• How do different teaching strategies impact student engagement and learning outcomes in the classroom?
• What is the relationship between social support and mental health outcomes among individuals with chronic illnesses, and how does this relationship vary across different populations?

Examples of Explanatory Research

Here are a few Real-Time Examples of explanatory research:

• Exploring the factors influencing customer loyalty: A business might conduct explanatory research to determine which factors, such as product quality, customer service, or price, have the greatest impact on customer loyalty. This research could involve collecting data through surveys, interviews, or other means and analyzing it using methods such as correlation or regression analysis.
• Understanding the causes of crime: Law enforcement agencies might conduct explanatory research to identify the factors that contribute to crime in a particular area. This research could involve collecting data on factors such as poverty, unemployment, drug use, and social inequality and analyzing it using methods such as regression analysis or structural equation modeling.
• Investigating the effectiveness of a new medical treatment: Medical researchers might conduct explanatory research to determine whether a new medical treatment is effective and which variables, such as dosage or patient age, are associated with its effectiveness. This research could involve conducting clinical trials and analyzing data using methods such as path analysis or SEM.
• Exploring the impact of social media on mental health : Researchers might conduct explanatory research to determine whether social media use has a positive or negative impact on mental health and which variables, such as frequency of use or type of social media, are associated with mental health outcomes. This research could involve collecting data through surveys or interviews and analyzing it using methods such as factor analysis or content analysis.

When to use Explanatory Research

Here are some situations where explanatory research might be appropriate:

• When exploring a new or complex phenomenon: Explanatory research can be used to understand the mechanisms of a new or complex phenomenon and to identify the variables that are most strongly associated with it.
• When testing a theoretical model: Explanatory research can be used to test a theoretical model of the relationships between variables and to validate or modify the model based on empirical data.
• When identifying the causal relationships between variables: Explanatory research can be used to identify the causal relationships between variables and to determine which variables have the greatest impact on the outcome of interest.
• When conducting program evaluation: Explanatory research can be used to evaluate the effectiveness of a program or intervention and to identify the factors that contribute to its success or failure.
• When making informed decisions: Explanatory research can be used to provide a basis for informed decision-making in business, government, or other contexts by identifying the factors that contribute to a particular outcome.

How to Conduct Explanatory Research

Here are the steps to conduct explanatory research:

• Identify the research problem: Clearly define the research question or problem you want to investigate. This should involve identifying the variables that you want to explore, and the potential relationships between them.
• Conduct a literature review: Review existing research on the topic to gain a deeper understanding of the variables and relationships you plan to explore. This can help you develop a hypothesis or research questions to guide your study.
• Develop a research design: Decide on the research design that best suits your study. This may involve collecting data through surveys, interviews, experiments, or observations.
• Collect and analyze data: Collect data from your selected sample and analyze it using appropriate statistical methods to identify any significant relationships between variables.
• Interpret findings: Interpret the results of your analysis in light of your research question or hypothesis. Identify any patterns or relationships between variables, and discuss the implications of your findings for the wider field of study.
• Draw conclusions: Draw conclusions based on your analysis and identify any areas for further research. Make recommendations for future research or policy based on your findings.

Purpose of Explanatory Research

The purpose of explanatory research is to identify and explain the relationships between different variables, as well as to determine the causes of those relationships. This type of research is often used to test hypotheses or theories, and to explore complex phenomena that are not well understood.

Explanatory research can help to answer questions such as “why” and “how” by providing a deeper understanding of the underlying causes and mechanisms of a particular phenomenon. For example, explanatory research can be used to determine the factors that contribute to a particular health condition, or to identify the reasons why certain marketing strategies are more effective than others.

The main purpose of explanatory research is to gain a deeper understanding of a particular phenomenon, with the goal of developing more effective solutions or interventions to address the problem. By identifying the underlying causes and mechanisms of a phenomenon, explanatory research can help to inform decision-making, policy development, and best practices in a wide range of fields, including healthcare, social sciences, business, and education

Advantages of Explanatory Research

Here are some advantages of explanatory research:

• Provides a deeper understanding: Explanatory research aims to uncover the underlying causes and mechanisms of a particular phenomenon, providing a deeper understanding of complex phenomena that is not possible with other research designs.
• Test hypotheses or theories: Explanatory research can be used to test hypotheses or theories by identifying the relationships between variables and determining the causes of those relationships.
• Provides insights for decision-making: Explanatory research can provide insights that can inform decision-making in a wide range of fields, from healthcare to business.
• Can lead to the development of effective solutions: By identifying the underlying causes of a problem, explanatory research can help to develop more effective solutions or interventions to address the problem.
• Can improve the validity of research: By identifying and controlling for potential confounding variables, explanatory research can improve the validity and reliability of research findings.
• Can be used in combination with other research designs : Explanatory research can be used in combination with other research designs, such as exploratory or descriptive research, to provide a more comprehensive understanding of a phenomenon.

Limitations of Explanatory Research

Here are some limitations of explanatory research:

• Limited generalizability: Explanatory research typically involves studying a specific sample, which can limit the generalizability of findings to other populations or settings.
• Time-consuming and resource-intensive: Explanatory research can be time-consuming and resource-intensive, particularly if it involves collecting and analyzing large amounts of data.
• Limited scope: Explanatory research is typically focused on a narrow research question or hypothesis, which can limit its scope in comparison to other research designs such as exploratory or descriptive research.
• Limited control over variables: Explanatory research can be limited by the researcher’s ability to control for all possible variables that may influence the relationship between variables of interest.
• Potential for bias: Explanatory research can be subject to various types of bias, such as selection bias, measurement bias, and recall bias, which can influence the validity of research findings.
• Ethical considerations: Explanatory research may involve the use of invasive or risky procedures, which can raise ethical concerns and require careful consideration of the potential risks and benefits of the study.

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Muhammad Hassan

Researcher, Academic Writer, Web developer

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What is explanatory research?

Last updated

12 June 2023

Reviewed by

Miroslav Damyanov

The search for knowledge and understanding never stops in the field of research. Researchers are always finding new techniques to help analyze and make sense of the world. Explanatory research is one such technique. It provides a new perspective on various areas of study.

So, what exactly is explanatory research? This article will provide an in-depth overview of everything you need to know about explanatory research and its purpose. You’ll also get to know the different types of explanatory research and how they’re conducted.

Analyze explanatory research

Get a deeper understanding of your explanatory research when you analyze it in Dovetail

• Explanatory research: definition

Explanatory research is a technique used to gain a deeper understanding of the underlying reasons for, causes of, and relationships behind a particular phenomenon that has yet to be extensively studied.

Researchers use this method to understand why and how a particular phenomenon occurs the way it does. Since there is limited information regarding the phenomenon being studied, it’s up to the researcher to develop fresh ideas and collect more data.

The results and conclusions drawn from explanatory research give researchers a deeper understanding and help predict future occurrences.

• Descriptive research vs. explanatory research

Descriptive research aims to define or summarize an event or population without explaining why it exists. It focuses on acquiring and conveying facts.

On the other hand, explanatory research aims to explain why a phenomenon occurs by working to understand the causes and correlations between variables.

Unlike descriptive research, which focuses on providing descriptions and characteristics of a given phenomenon, explanatory research goes a step further to explain different mechanisms and the reasons behind them. Explanatory research is never concerned with producing new knowledge or solving problems. Instead, it aims to explain why and how something happens.

• Exploratory research vs. explanatory research

Explanatory research explains why specific phenomena function as they do. Meanwhile, exploratory research examines and investigates an issue that is not clearly defined. Both methods are crucial for problem analysis.

Researchers use exploratory research at the outset to discover new ideas, concepts, and opportunities. Once exploratory research has identified a potential area of interest or problem, researchers employ explanatory research to delve further into the specific subject matter.

Researchers employ the explanatory research technique when they want to explain why and how something occurs in a certain way. Researchers who employ this approach usually have an outcome in mind, and carrying it out is their top priority.

• When to use explanatory research

Explanatory research may be helpful in the following situations:

When testing a theoretical model: explanatory research can help researchers develop a theory. It can provide sufficient evidence to validate or refine existing theories based on the available data.

When establishing causality: this research method can determine the cause-and-effect relationships between study variables and determine which variable influences the predicted outcome most. Explanatory research explores all the factors that lead to a certain outcome or phenomenon.

When making informed decisions: the results and conclusions drawn from explanatory research can provide a basis for informed decision-making. It can be helpful in different industries and sectors. For example, entrepreneurs in the business sector can use explanatory research to implement informed marketing strategies to increase sales and generate more revenue.

When addressing research gaps: a research gap is an unresolved problem or unanswered question due to inadequate research in that space. Researchers can use explanatory research to gather information about a certain phenomenon and fill research gaps. It also enables researchers to answer previously unanswered questions and explain different mechanisms that haven’t yet been studied.

When conducting program evaluation: researchers can also use the technique to determine the effectiveness of a particular program and identify all the factors that are likely to contribute to its success or failure.

• Types of explanatory research

Here are the different types of explanatory research:

Case study research: this method involves the in-depth analysis of a given individual, company, organization, or event. It allows researchers to study individuals or organizations that have faced the same situation. This way, they can determine what worked for them and what didn’t.

Experimental research: this involves manipulating independent variables and observing how they affect dependent variables. This method allows researchers to establish a cause-and-effect relationship between different variables.

Quasi-experimental research: this type of research is quite similar to experimental research, but it lacks complete control over variables. It’s best suited to situations where manipulating certain variables is difficult or impossible.

Correlational research: this involves identifying underlying relationships between two or more variables without manipulating them. It determines the strength and direction of the relationship between different variables.

Historical research: this method involves studying past events to gain a better understanding of their causes and effects. It’s mostly used in fields like history and sociology.

Survey research: this type of explanatory research involves collecting data using a set of structured questionnaires or interviews given to a representative sample of participants. It helps researchers gather information about individuals’ attitudes, opinions, and behaviors toward certain phenomena.

Observational research: this involves directly observing and recording people in their natural setting, like the home, the office, or a shop. By studying their actions, needs, and challenges, researchers can gain valuable insights into their behavior, preferences, and pain points. This results in explanatory conclusions.

• How to conduct explanatory research

Take the following steps when conducting explanatory research:

Develop the research question

The first step is to familiarize yourself with the topic you’re interested in and clearly articulate your specific goals. This will help you define the research question you want to answer or the problem you want to solve. Doing this will guide your research and ensure you collect the right data.

Formulate a hypothesis

The next step is to formulate a hypothesis that will address your expectations. Some researchers find that literature material has already covered their topic in the past. If this is the case with you, you can use such material as the main foundation of your hypothesis. However, if it doesn’t exist, you must formulate a hypothesis based on your own instincts or literature material on closely related topics.

Select the research type

Choose an appropriate research type based on your research questions, available resources, and timeline. Consider the level of control you need over the variables.

Next, design and develop instruments such as surveys, interview guides, or observation guidelines to gather relevant data.

Collect the data

Collecting data involves implementing the research instruments and gathering information from a representative sample of your target audience. Ensure proper data collection protocol, ethical considerations , and appropriate documentation for the data you collect.

Analyze the data

Once you have collected the data you need for your research, you’ll need to organize, code, and interpret it.

Use appropriate analytical methods, such as statistical analysis or thematic coding , to uncover patterns, relationships, and explanations that address your research goals and questions. You may have to suggest or conduct further research based on the results to elaborate on certain areas.

Communicate the results

Finally, communicate your results to relevant stakeholders , such as team members, clients, or other involved partners. Present your insights clearly and concisely through reports, slides, or visualizations. Provide actionable recommendations and avenues for future research.

• Examples of explanatory research

Here are some real-life examples of explanatory research:

Understanding what causes high crime rates in big cities

Law enforcement organizations use explanatory research to pinpoint what causes high crime rates in particular cities. They gather information about various influencing factors, such as gang involvement, drug misuse, family structures, and firearm availability.

They then use regression analysis to examine the data further to understand the factors contributing to the high crime rates.

Factors that influence students’ academic performance

Educators and stakeholders in the Department of Education use questionnaires and interviews to gather data on factors that affect academic performance. These factors include parental engagement, learning styles, motivation, teaching quality, and peer pressure.

The data is used to ascertain how these variables affect students’ academic performance.

Examining what causes economic disparity in certain areas

Researchers use correlational and experimental research approaches to gather information on variables like education levels, household income, and employment rates. They use the information to examine the causes of economic disparity in certain regions.

• Advantages of explanatory research

Here are some of the benefits you can expect from explanatory research:

Deeper understanding : the technique helps fill research gaps in previous studies by explaining the reasons, causes, and relationships behind particular behaviors or phenomena.

Competitive edge: by understanding the underlying factors that drive customer satisfaction and behavior, companies can create more engaging products and desirable services.

Predictable capabilities: it helps researchers and teams make predictions regarding certain phenomena like user behavior or future iterations of product features.

Informed decision-making: explanatory research generates insights that can help individuals make informed decisions in various sectors.

• Disadvantages of explanatory research

Explanatory research is a great approach for better understanding various phenomena, but it has some limitations.

It’s time-consuming: explanatory research can be a time-consuming process, requiring careful planning, data collection, analysis, and interpretation. The technique might extend your timeline.

It’s resource intensive: explanatory research often requires a significant allocation of resources, including financial, human, and technological. This could pose challenges for organizations with limited budgets or constraints.

You have limited control over real-world factors: this type of research often takes place in controlled environments. Researchers may find this limits their ability to capture real-world complexities and variables that influence a particular behavior or phenomenon.

Depth and breadth are difficult to balance : explanatory research mainly focuses on a narrow hypothesis, which can limit the scope of the research and prevent researchers from understanding a problem more broadly.

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Home Market Research

Explanatory Research: Definition, Types & Guide

There are many types of research, but today, we want to talk to you about one, in particular, that will give you a new perspective on your objects of study; for that, we have created this guide with everything you need to know about explanatory research . After all, w hat is the purpose of explanatory research?

What is Explanatory Research?

Explanatory research is a method developed to investigate a phenomenon that has not been studied or explained properly. Its main intention is to provide details about where to find a small amount of information.

With this method, the researcher gets a general idea and uses research as a tool to guide them quicker to the issues that we might address in the future. Its goal is to find the why and what of an object of study.

Explanatory research is responsible for finding the why of the events by establishing cause-effect relationships. Its results and conclusions constitute the deepest level of knowledge, according to author Fidias G. Arias. In this sense, explanatory studies can deal with the determination of causes (post-facto research) and effects ( experimental research ) through hypothesis testing.

Characteristics of Explanatory Research 

Among the most critical characteristics of explanatory research are:

• It allows for an increased understanding of a specific topic. Although it does not offer conclusive results, the researcher can find out why a phenomenon occurs.
• It uses secondary research as a source of information, such as literature or published articles, that are carefully chosen to have a broad and balanced understanding of the topic.
• It allows the researcher to have a broad understanding of the topic and refine subsequent research questions to augment the study’s conclusions.
• Researchers can distinguish the causes why phenomena arising during the research design process and anticipate changes.
• Explanatory research allows them to replicate studies to give them greater depth and gain new insights into the phenomenon.

Types of Explanatory Research

The most popular methods of explanatory research:

• Literature research: It is one of the fastest and least expensive means of determining the hypothesis of the phenomenon and collecting information. It involves searching for literature on the internet and in libraries. It can, of course, be in magazines, newspapers, commercial and academic articles.
• In-depth interview: The process involves talking to a knowledgeable person about the topic under investigation. The in-depth interview is used to take advantage of the information offered by people and their experience, whether they are professionals within or outside the organization.
• Focus groups: Focus groups consist of bringing together 8 to 12 people who have information about the phenomenon under study and organizing sessions to obtain from these people various data that will help the research.
• Case studies: This method allows researchers to deal with carefully selected cases. Case analysis allows the organization to observe companies that have faced the same issue and deal with it more efficiently.

Check out our library of QuestionPro Case Studies to learn more about how we help organizations conduct market research.

Importance of explanatory research

Explanatory research is conducted to help researchers study the research problem in greater depth and understand the phenomenon efficiently.

The primary use for explanatory research is problem-solving by finding the overlooked data that we had never investigated before. At the same time, it might not bring out conclusive data; it will allow us to understand the issue more efficiently.

In carrying out the research process, it is necessary to adapt to new findings and knowledge about the subject. Although it is impossible to conclude, it is possible to explore the variables with a high level of depth.

Explanatory research allows the researcher to become familiar with the topic to be examined and design theories to test them.

Explanatory Reseach Quick Guide

Explanatory research is a great method to use if you’re looking to understand why something is happening. Here’s a quick guide on how to conduct explanatory research:

• Clearly define your research question and objectives. This will help guide your research and ensure that you collect the right data.
• Choose your research methods. Explanatory research can be done using both qualitative and quantitative methods. Some popular methods include surveys, interviews, experiments, and observational studies.
• Collect and analyze your data. Once you’ve chosen your methods, it’s time to collect your data. Make sure to keep accurate records and organize your data so it’s easy to analyze.
• Draw conclusions and make recommendations. After analyzing your data, it’s time to draw conclusions and make recommendations based on your findings. Be sure to present your conclusions clearly and concisely and ensure your data supports them.
• Communicate your findings. Share your research findings with others, including your colleagues, stakeholders, or clients. Also, make sure to communicate your findings in a way that is easy for others to understand and act upon.

Remember that explanatory research is about understanding the relationship between variables, so be sure to keep that in mind when designing your research, collecting and analyzing your data, and communicating your findings.

Advantages and Conclusions

This method is precious for social research . It a llows researchers to find a phenomenon we did not study in depth. Although it does not conclude such a study, it helps to understand the problem efficiently. It’s essential to convey new data about a point of view on the study.

People who conduct explanatory research do so to study the interaction of the phenomenon in detail. Therefore, it is vital to have enough information to carry it out.

Finally, we invite you to refer to our market research guide . You can do incredible research and collect data free with our survey software . Get started now!

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• Explanatory Research: Types, Examples, Pros & Cons

Explanatory research is designed to do exactly what it sounds like: explain, and explore. You ask questions, learn about your target market, and develop hypotheses for testing in your study. This article will take you through some of the types of explanatory research and what they are used for.

What is Explanatory Research?

Explanatory research is defined as a strategy used for collecting data for the purpose of explaining a phenomenon. Because the phenomenon being studied began with a single piece of data, it is up to the researcher to collect more pieces of data. 

In other words, explanatory research is a method used to investigate a phenomenon (a situation worth studying) that had not been studied before or had not been well explained previously in a proper way. It is a process in which the purpose is to find out what would be a potential answer to the problem.

This method of research enables you to find out what does not work as well as what does and once you have found this information, you can take measures for developing better alternatives that would improve the process being studied. The goal of explanatory research is to answer the question “How,” and it is most often conducted by people who want to understand why something works the way it does, or why something happens as it does.

Read: How to Write a Problem Statement for your Research

By using this method, researchers are able to explain why something is happening and how it happens. In other words, explanatory research can be used to “explain” something, by providing the right context. This is usually done through the use of surveys and interviews.

Importance of Explanatory Research

Explanatory research helps researchers to better understand a subject, but it does not help them to predict what might happen in the future. Explanatory research is also known by other names, such as ex post facto (Latin for “after the fact”) and causal research.

The most important goal of explanatory research is to help understand a given phenomenon. This can be done through basic or applied research . 

Basic explanatory research, also known as pure or fundamental research, is conducted without any specific real-world application in mind. Applied explanatory research attempts to develop new knowledge that can be used to improve humans’ everyday lives. 

Read: How to Write a Thesis Statement for Your Research: Tips + Examples

For example, you might want to know why people buy certain products, why companies change their business processes, or what motivates people in the workplace. Explanatory research starts with a theory or hypothesis and then gathers evidence to prove or disprove the theory. 

Most explanatory research uses surveys to gather information from a pool of respondents . The results will then provide information about the target population as a whole.

Purpose of Explanatory Research

The purpose of explanatory research is to explore a topic and develop a deeper understanding of it so that it can be described or explained more fully. The researcher sets out with a specific question or hypothesis in mind, which will guide the data collection and analysis process.

Explanatory research can take any number of forms, from experimental studies in which researchers test a hypothesis by manipulating variables, to interviews and surveys that are used to gather insights from participants about their experiences. Explanatory research seeks neither to generate new knowledge nor solve a specific problem; rather it seeks to understand why something happens.

For example, imagine that you would like to know whether one’s age affects his or her ability to use a particular type of computer software. You develop the hypothesis that older people will have more difficulty using the software than younger people. 

In order to test your hypothesis and learn more about the relationship between age and software usage, you design and conduct an explanatory study.

Read: How to Write An Abstract For Research Papers: Tips & Examples

Characteristics of Explanatory Research

Explanatory research is used to explain something that has already happened but it doesn’t try to control anything, nor does it seek to predict what will happen. Instead, its aim is to understand what has happened when it comes to a certain phenomenon.

Here are some of the characteristics of explanatory research, they include:

• It is used when the researcher wants to explain the relationship between two variables that the researcher cannot manipulate. This means that the researcher must rely on secondary data instead to understand the variables.
• In explanatory research, the data is collected before the study begins and is usually collected by a different individual/organization than that of the researcher.
• Explanatory research does not involve random sampling or random allocation (the process of assigning subjects and participants to different study groups).

Types of Explanatory Research

Explanatory research generally focuses on the “why” questions. For example, a business might ask why customers aren’t buying their product or how they can improve their sales process. Types of explanatory research include:

1. Case studies: Case studies allow researchers to examine companies that experienced the same situation as them. This helps them understand what worked and what didn’t work for the other company.

 Explore: Formplus Customer Success Stories and Case Studies

2. Literature research: Literature research involves examining and reviewing existing academic literature on a topic related to your projects, such as a particular strategy or method. Literature research allows researchers to see how other people have discussed a similar problem and how they arrived at their conclusions.

3. Observations: Observations involve gathering information by observing events without interfering with them. They’re useful for gathering information about social interactions, such as who talks to whom on a subway platform or how people react to certain ads in public spaces, like billboards and bus shelters.

4. Pilot studies: Pilot studies are small versions of larger studies that help researchers prepare for larger studies by testing out methods, procedures, or instruments before using them in the final study design.

Read: Research Report: Definition, Types + [Writing Guide]

5. Focus groups: Focus groups involves gathering a group of people so participants can share opinions, instead of answering questions

Difference between Explanatory and Exploratory Research

Explanatory research is a type of research that answers the question “why.” It explains why something happens and it helps to understand what caused something to happen.

Explanatory research always has a clear objective in mind, and it’s all about the execution of that objective. Its main focus is to answer questions like “why?” and “how?”

Exploratory research on the other hand is a form of observational research, meaning that it involves observing and measuring what already exists. Exploratory research is also used when the researcher doesn’t know what they’re looking for. 

Its purpose is to help researchers better understand a subject so that they can develop a theory. It is not about drawing any conclusion but about learning more about the subject. 

Examples of Explanatory Research

Explanatory research will make it easier to find explanations for things that are difficult to understand. 

For example, if you’re trying to figure out why someone got sick, explanatory research can help you look at all of your options and figure out what happened.

In this way, it is also used in order to determine whether or not something was caused by a person or an event. If a person was involved, you might want to consider looking at other people who may have been involved as well.

It can also be useful for determining whether or not the person who caused the problem has changed over time. This can be especially helpful when you’re dealing with a long-term relationship where there have been many changes.

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Let us assume a researcher wants to figure out what happened during an accident and how it happened. 

Explanatory research will try to understand if a person was driving while intoxicated, or if the person had been under the influence of alcohol or drugs at the time of their death. If they were not, then they may have had some other medical condition that caused them to pass away unexpectedly.

In the two examples, explanatory research wanted to answer the question of what happened and why did it happen.

Advantages of Explanatory Research

Here are some of the advantages of explanatory research:

• Explanatory research can explain how something happened
• It also helps to understand a cause of a phenomenon
• It is great in predicting what will happen in the future based on observations made today.
• It is also a great way to start your research if you are unfamiliar with the subject.

Disadvantages of Explanatory Research

Explanatory research is beneficial in many ways as listed above, but here are a few of the disadvantages of explanatory research.

1. Clarity on what is not known: The first disadvantage is that this kind of research is not always clear about what is and isn’t known. Which means it doesn’t always make the best use of existing information or knowledge.

You need to be specific about what you know already and how much more there might be left for future studies in order for this kind of research project to be useful at all times. This can help avoid wasting time by focusing on an issue that has already been studied enough without knowing it yet (or vice versa).

2. No clear hypothesis: Another disadvantage is that when designing experiments using this method there often isn’t any clear hypothesis about what will happen next which makes it impossible for scientists to predict

Explanatory research is taking a topic and explaining it thoroughly so that audiences have a better understanding of the topic in question. With explanatory research, having great explanations takes on more importance, so if you are a researcher in the social science field, you might want to put it to use.

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Explanatory Research – Guide with Definition & Examples

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Explanatory research, a vital part of research methodology , is dedicated to providing a deep understanding of a phenomenon through the explanation of causal relationships among variables. Unlike exploratory research that seeks to generate new insights or ideas, explanatory research dives deeper to identify why and how certain situations occur. This methodology is often employed when there is a clear understanding of the problem but the reasons behind it remain obscure, thereby necessitating a comprehensive explanation.

Inhaltsverzeichnis

• 1 Explanatory Research – In a Nutshell
• 2 Definition: Explanatory Research
• 3 The usage of explanatory research
• 4 Explanatory research questions
• 5 Explanatory research: Data collection
• 6 Explanatory research: Data analysis
• 7 The 5 Steps of explanatory research with examples
• 8 Explanatory vs. exploratory research
• 9 Advantages vs. disadvantages

Explanatory Research – In a Nutshell

• Explanatory research is a cornerstone of other research.
• Without an explanatory study, your future research will be incomplete and inefficient.
• This research improves survey and study design and reduces unintended bias.

Definition: Explanatory Research

Explanatory research is a study method that investigates the causes of a phenomenon when only limited data is presented. It can help you better grasp a topic, determine why a phenomenon is happening, and forecast future events.

This research can be described as a “cause and effect” model, researching previously unexplored patterns and trends in current data. Consequently, it is sometimes considered a sort of causal research .

The usage of explanatory research

Explanatory research investigates how or why something happens. Therefore, this type of research is one of the first steps in the research process , serving as a beginning point for future work. Your topic may have data, but the causal relationship you’re interested in may not.

This research helps evaluate patterns and generate hypotheses for future work. An explanatory study can help you comprehend a variable’s relationship. However, don’t expect conclusive outcomes.

Explanatory research questions

This research answers “why” and “how” inquiries, resulting in a better knowledge of a previously unsolved topic or clarification for relevant future research.

• Why do bilingual individuals exhibit more risky behavior than monolingual individuals during commercial negotiations?
• How does a child’s capacity to resist gratification predict their future success?
• Why are adolescents more prone to litter in highly littered areas than in clean areas?

Explanatory research: Data collection

After deciding on your research subject, you have numerous alternatives for research and data collection methods.

The following are some of the most prevalent research methods:

• Literature reviews
• Interviews and focus groups
• Pilot studies

Explanatory research: Data analysis

Ensure that your explanatory research is conducted appropriately and that your analysis is causal and not merely correlative.

Correlated variables are merely linked: when one changes, so does the other . There is no direct or indirect causal relationship.

Causation means independent variable changes cause dependent variable changes. The link between variables is direct.

The requirements for causal evidence are:

• Temporal : Cause must precede effect.
• Variation : Independent and dependent variable intervention must be systematic.
• Non-spurious : Be sure no mitigating factors or third hidden variables contradict your results.

The 5 Steps of explanatory research with examples

The data collection approach determines your explanatory research design. In most circumstances, you’ll utilize an experiment to test causality. The steps are illustrated in the following.

Step 1 of explanatory research: Research question

The initial stage in the research is familiarizing yourself with the topic of interest to formulate a research question.

Suppose you are interested in adult language retention rates.

You’ve examined language retention in adoptees. People who learned a foreign language as infants had an easier time learning it again than those who weren’t exposed.

You want to know how language exposure affects long-term retention. You’re designing an experiment to answer this question: How does early language exposure affect language retention in adoptees?

Step 2 of explanatory research: Hypothesis

Next, set your expectations. In some circumstances, you can use relevant literature to build your hypothesis. In other cases, the topic isn’t well-studied; therefore, you must create your theory based on instincts or literature on distant themes.

You hypothesize that individuals exposed to a language in infancy for a shorter duration will be less likely to retain features of this language than adults exposed for a longer time.

You express your predictions in terms of the null (H 0 ) and alternative (H 1 ) hypotheses:

• H 0 : Infancy language exposure does not affect language retention in adopted adults.
• H 1 : Exposure to a language in infancy improves language retention in adult adoptees.

Step 3 of explanatory research: Methodology and data collection

Next, choose your data collecting and data analysis methodologies and document them. After meticulously planning your research, you can begin data collection.

To test a causal relationship, you run an experiment. You gather a group of adults adopted from Colombia and raised in the U.S.

You compare:

• 0-6-month-old Colombian adoptees.
• 6-12 month-old Colombian adoptees
• 12-18-month-old Colombian adoptees.
• Unexposed monolingual adults.

Using a three-stage research design, you administer two tests of their Spanish language skills during the study:

• Pre-test : Several language proficiency tests are administered to identify group variations before instruction.
• Intervention : You deliver eight hours of Spanish lessons to each group.
• Post-test : After the intervention, you administer multiple language proficiency tests to determine whether there are any differences between the groups.

Step 4 of explanatory research: Analysis and results

After data collection, assess and report results.

After experimenting, you examine the data and observe that:

• The pre-exposed adults demonstrated more excellent Spanish language skills than individuals who were not pre-exposed. The post-test reveals an even more significant disparity.
• Adults adopted between 12 and 18 months had higher Spanish competence than those adopted between 0 and 6 months or 6 and 12 months, but there was no difference between the latter two groups.

For significance, use a mixed ANOVA . ANOVA indicates that pre-test differences aren’t significant, while post-test differences are.

You report your findings following the criteria of your chosen citation style between the groups.

Step 5 of explanatory research: Interpretation and recommendation

Try to explain unexpected results as you interpret them. In most circumstances, you’ll need to provide recommendations for future research.

Your findings were per your expectations. Adopted individuals who were pre-exposed to a language in infancy for a longer time have preserved more of this knowledge than people who weren’t pre-exposed.

After the intervention, this difference becomes large.

You decide to do more research and suggest some topics:

• Replicate the study with a larger sample
• Study other mother tongues (e.g., Korean, Lingala, Arabic)
• Study other linguistic features, like accent nativeness.

Explanatory vs. exploratory research

Explanatory and exploratory research are often confused. Remember, exploratory research establishes the framework for explanatory research.

Many exploratory research inquiries begin with “what.” They are intended to guide future studies and typically lack definite conclusions. The research is frequently employed as the initial step in the research process to assist you in refining your study topic and ideas.

Explanatory research questions begin with “why” or “how.” They assist you in understanding why and how something happens.

Advantages vs. disadvantages

As with any other study methodology, this research involves trade-offs: while it offers a unique set of benefits, it also has major drawbacks.

What is explanatory research?

An explanatory study investigates how or why something happens with limited information. It helps you understand a topic.

Is explanatory research quantitative or qualitative?

The explanatory research model is a quantitative strategy used to examine a hypothesis by gathering evidence that either supports or contradicts it.

When should I use explanatory research?

Explanatory research aims to explain a phenomenon. Consequently, this form of research is frequently one of the initial steps of the research process, acting as a springboard for subsequent analysis.

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