persuasive writing essay definition

Persuasive Essay

Definition of persuasive essay.

The term “persuasive” is an adjective derived from verb “persuade,” which means “to convince somebody.” A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand – either in its favor, or against it – to prove to readers whether it is beneficial or harmful for them.

Why Persuasion?

The question arises why persuasion if the people are already aware of everything. Its answer is that each person’s ability of seeing and understanding things depend on his vision. He believes only what he sees or is told about. If another side of the coin is shown, the people do not believe so easily. That is why they are presented with arguments supported with evidences , statistics and facts. Persuasion is done for these reasons:

A Better World : To ask the people that if they accept your argument , it will be good for them to take action and make the world a better place.
A Worse World : It means that if readers do not do what they are asked to do, the world will become a worse place.
Call to Action : It means to persuade or tempt readers to do what the writer wants them to do.

Difference Between a Persuasive Essay and an Argumentative Essay

A persuasive essay is intended to persuade readers to do certain things, or not to do certain things. It is the sole aim of the writer to coax or tempt readers, and force them to do certain things or take actions. However, an argumentative essay intends to make readers see both sides of the coin. It is up to them to select any of the two. In other words, an argumentative essay presents both arguments; both for and against a thing, and leaves the readers to decide. On the other hand, a persuasive essay intends to make readers do certain things. Therefore, it presents arguments only about one aspect of the issue.

Examples of Persuasive Essay in Literature

Example #1: our unhealthy obsession and sickness (by frank furedi).

“Governments today do two things that I object to in particular. First they encourage introspection, telling us that unless men examine their testicles, unless we keep a check on our cholesterol level, then we are not being responsible citizens. You are letting down yourself, your wife, your kids, everybody. We are encouraged continually to worry about our health. As a consequence, public health initiatives have become, as far as I can tell, a threat to public health. Secondly, governments promote the value of health seeking. We are meant always to be seeking health for this or that condition. The primary effect of this, I believe, is to make us all feel more ill.”

This is an excerpt from a persuasive essay of Frank Furedi. It encourages people to think about how the government is helping public health. Both the arguments of persuasion start with “First” in the first line and with “Secondly” in the second last line.

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

“Our society needs to be informed about these crimes, but when the images of the young killers are broadcast on television, they become role models. The average preschooler in America watches 27 hours of television a week. The average child gets more one-on-one communication from TV than from all her parents and teachers combined. The ultimate achievement for our children is to get their picture on TV. The solution is simple, and it comes straight out of the sociology literature: The media have every right and responsibility to tell the story , but they must be persuaded not to glorify the killers by presenting their images on TV.”

This is an excerpt from Grossman’s essay. He is clearly convincing the public about the violent television programs and their impacts on the kids. See how strong his arguments are in favor of his topic.

Example #3: The Real Skinny (by Belinda Luscombe)

“And what do we the people say? Do we rise up and say, ‘I categorically refuse to buy any article of clothing unless the person promoting it weighs more than she did when she wore knee socks?’ Or at least, ‘Where do I send the check for the chicken nuggets?’ Actually, not so much. Mostly, our responses range from ‘I wonder if that would look good on me?’ to ‘I don’t know who that skinny-ass cow is, but I hate her already.’

Just check the strength of the argument of Belinda Luscombe about purchasing things. The beauty of her writing is that she has made her readers think by asking rhetorical questions and answering them.

Function of a Persuasive Essay

The major function of a persuasive essay is to convince readers that, if they take a certain action, the world will be a better place for them. It could be otherwise or it could be a call to an action. The arguments given are either in the favor of the topic or against it. It cannot combine both at once. That is why readers feel it easy to be convinced.

Elements of an Essay
Narrative Essay
Definition Essay
Descriptive Essay
Types of Essay
Analytical Essay
Argumentative Essay
Cause and Effect Essay
Critical Essay
Expository Essay
Process Essay
Explicatory Essay
An Essay on Man: Epistle I
Comparison and Contrast Essay

Understanding Persuasive Writing (Definition, Examples, Tips)

Persuasive writing is a type of non-fiction writing that has the aim of spreading information while persuading the reader of the writer’s stance or point of view. Persuasive writing has been used in the English language for years . It can easily be found in reviews, advertisements, marketing copies, etc.

This article will detail the basics of persuasive writing, its importance, core components, and tips for effective persuasive writing.

What exactly is persuasive writing?

In simple terms, persuasive writing is a written way of communication that is used to try and convince the readers of a particular viewpoint. It basically aims to change or influence the readers’ viewpoint about a topic and drive them to take an action, through facts, logical arguments, or an emotional appeal.

Wikipedia defines persuasive writing as – “ any written communication with the intention to convince or influence readers to believe in an idea/ opinion and to do an action.”

The very fact that persuasive writing is not just about spreading information, but about persuading the reader enables it to have a different set of techniques and strategies to effectively convince the reader.

What is the importance or real-life applications of persuasive writing?

Persuasive writing has lots of real-life applications , some of which are as follows:

In a company blog article to convince the reader to buy a company product or service
In a research proposal or a technical paper to convince the readers of the findings and deductions
In a review article of food, a book, or a movie
In a cover letter of a job applicant
In an advertising campaign script to create a sense of urgency and convince the audience to buy a product or service. Advertising or marketing forms one of the biggest use cases for persuasive writing.
In a political speech script to convince the audience of the leader’s opinion. Persuasive writing is heavily utilized in political speeches.

Ethos, Logos, and Pathos- the three pillars of persuasive writing

An effective piece of persuasive writing utilizes three fundamental features viz. ethos, logos, and pathos. These three features are to be strategically embedded at the core of any piece of persuasive writing to enhance it.

Let’s have a quick look at each of them and understand their significance:

Ethos is a Greek word that means “character”. Ethos is the foundational pillar in persuasive writing which aims at establishing the credibility of the writer.

To convince any reader of any written piece of content, the first step is to make them believe the writer, and ethos achieves exactly that. Ethos helps establish a positive mindset in the minds of the readers, even before they start reading the written piece.

Logos is a Greek word that means “logic”. Logos is the second pillar in persuasive writing which aims at backing the arguments or viewpoints of the writer with evidence, logical arguments, and data to persuade the readers.

Any form of written content or argument becomes more persuasive when it is backed by facts and data. Backing their work with relevant facts expresses that the writer did a lot of research and has a very good idea of what they are talking about.

But merely having the facts and data is not enough. This is because if presented in a haphazard way, it will not be effective in capturing the reader’s attention. Thus, logos also deals with structuring the persuasive writing piece in the best possible manner to present them in the most effective manner.

Pathos is a Greek word that means “experience”. Pathos is the third pillar in persuasive writing which aims at involving a writer’s appeal to emotion. A lot of human actions tend to be led by emotions rather than facts.

Hence, it is important for the readers to sympathize or empathize with the writer in order to be convinced of their viewpoint. These emotions can be engrained in the reader through the personal experiences of the writer.

Effective storytelling helps achieve a significant persuading impact. However, it is important for the writer to reflect on the various feelings that the readers might have while sharing this, as every person thinks differently.

What are some tips and strategies for effective persuasive writing?

Persuasive writing finds its applications in a wide variety of scenarios and, if effectively framed, can help achieve tremendous outcomes.

Here are some tips that writers can use for result-generating persuasive writing :

1. Choosing the right topic is important

It is crucial for writers to have deep knowledge about the topic for which the content is going to be written. Effective persuasive writing will involve a lot of subject knowledge, research, experiences, and passion for the topic. Only when a writer is absolutely clear about their own stance, will they be able to convince their readers.

2. Targeting the right audience and researching about them can do wonders

As much as possible, the writing should try to focus on a specialized set of reading audiences. This is because trying to cater to a broader audience will only dilute the impact of the content.

Writers must have a clear idea about their audience and what they want. In this way, they will be able to emotionally engage with them and deliver the message in a crisp and effective manner, inevitably persuading a larger number of readers.

3. The thesis statement should be defined appropriately

A clear and well-defined thesis statement is the heart and soul of any persuasive writing piece. Basically, it briefly summarizes the stance of the author (what the author wants to convince the audience). Clearly defining the thesis statement will help the author to appropriately structure the content around it.

4. Extensive research

A piece of persuasive writing content will involve a lot of logical arguments, facts, evidence, etc. Thus, writers must thoroughly research every piece of evidence or data that they plan to present to the readers. Even a glimpse of truthlessness might be a major turn-off for the reader.

5. Strategic repetition is important

It is important to remind the reader of the actual point of view that needs to be established and prevent them from getting swerve off the main topic. Hence, strategically repeating the main points in different ways in different places will keep the readers on track.

6. Address counter-arguments

One of the most interesting, but useful ways to convince the readers or increase the credibility of the content is by addressing the counter-arguments. This will strengthen the author’s original argument as contrasting viewpoints will be proved weaker.

7. Directly speaking to the readers is important

Merely targeting the right reading audience will not suffice. The audience needs to connect with the content and feel that this content is what they wanted to read .

Speaking directly to the reader will help achieve this in an impactful manner (for example referring to them as “you” and asking relevant questions at the right places).

8. Careful selection of words

Choosing the right words is one of the most important things in persuasive writing. Persuasive writing involves creating a bond with the reader through facts and emotions. It involves strong and emotive language (words that describe feelings).

Thus, any wrong choice of word or phrase might discourage the reader from forming a deep and impactful connection with the writer.

Ethos, Logos, and Pathos are at the core of every piece of persuasive writing. Complementing them with the strategies mentioned above will help create an extremely impactful piece of persuasive writing.

Persuasive writing can be defined as a form of non-fiction writing that is used to convince the reader of the writer’s stance or point of view.

The writer provides their point of view and backs it up with research, evidence, and data. Along with this, they also try to emotionally appeal to the reader and convince them per that viewpoint or change their pre-existing viewpoint.

Persuasive writing can be used in a variety of places like advertisements, brochures, editorials, proposals, reviews, political speeches, etc.

Advertising is one of the major areas where persuasive writing is heavily used to urge customers to buy the product or service of a company.

Persuasive writing is important because it finds a lot of real-life applications or scenarios. For example, it can be used in book reviews where the author tries to give an opinion about a book and back it up with their thoughts and opinions.

It can also be used in marketing campaigns or political speeches which has tremendous political or business impact. Hence, if persuasive writing is utilized effectively, it has the ability to create impactful changes in society or tremendous business or political outcomes.

Persuasive writing has three key components or types or pillars, namely ethos, logos, and pathos.

Ethos: Credibility of the author
Logos: Relevant logical arguments, evidence, data, and facts to back the viewpoint of the author.
Pathos: Emotional appeal toward the reader.
Wikipedia-Persuasive writing – Definition
Grammarly-6 persuasive writing strategies
Your Dictionary – persuasive writing examples
Interaction Design Foundation – Persuasive writing foundation

Inside this article

Fact checked: Content is rigorously reviewed by a team of qualified and experienced fact checkers. Fact checkers review articles for factual accuracy, relevance, and timeliness. Learn more.

About the author

Dalia Y.: Dalia is an English Major and linguistics expert with an additional degree in Psychology. Dalia has featured articles on Forbes, Inc, Fast Company, Grammarly, and many more. She covers English, ESL, and all things grammar on GrammarBrain.

Core lessons

Abstract Noun
Accusative Case
Active Sentence
Alliteration
Adjective Clause
Adjective Phrase
Adverbial Clause
Appositive Phrase
Body Paragraph
Compound Adjective
Complex Sentence
Compound Words
Compound Predicate
Common Noun
Comparative Adjective
Comparative and Superlative
Compound Noun
Compound Subject
Compound Sentence
Copular Verb
Collective Noun
Colloquialism
Conciseness
Conditional
Concrete Noun
Conjunction
Conjugation
Conditional Sentence
Comma Splice
Correlative Conjunction
Coordinating Conjunction
Coordinate Adjective
Cumulative Adjective
Dative Case
Declarative Statement
Direct Object Pronoun
Direct Object
Dangling Modifier
Demonstrative Pronoun
Demonstrative Adjective
Direct Characterization
Definite Article
Doublespeak
Equivocation Fallacy
Future Perfect Progressive
Future Simple
Future Perfect Continuous
Future Perfect
First Conditional
Gerund Phrase
Genitive Case
Helping Verb
Irregular Adjective
Irregular Verb
Imperative Sentence
Indefinite Article
Intransitive Verb
Introductory Phrase
Indefinite Pronoun
Indirect Characterization
Interrogative Sentence
Intensive Pronoun
Inanimate Object
Indefinite Tense
Infinitive Phrase
Interjection
Intensifier
Indicative Mood
Juxtaposition
Linking Verb
Misplaced Modifier
Nominative Case
Noun Adjective
Object Pronoun
Object Complement
Order of Adjectives
Parallelism
Prepositional Phrase
Past Simple Tense
Past Continuous Tense
Past Perfect Tense
Past Progressive Tense
Present Simple Tense
Present Perfect Tense
Personal Pronoun
Personification
Persuasive Writing
Parallel Structure
Phrasal Verb
Predicate Adjective
Predicate Nominative
Phonetic Language
Plural Noun
Punctuation
Punctuation Marks
Preposition
Preposition of Place
Parts of Speech
Possessive Adjective
Possessive Determiner
Possessive Case
Possessive Noun
Proper Adjective
Proper Noun
Present Participle
Quotation Marks
Relative Pronoun
Reflexive Pronoun
Reciprocal Pronoun
Subordinating Conjunction
Simple Future Tense
Stative Verb
Subjunctive
Subject Complement
Subject of a Sentence
Sentence Variety
Second Conditional
Superlative Adjective
Slash Symbol
Topic Sentence
Types of Nouns
Types of Sentences
Uncountable Noun
Vowels and Consonants

Popular lessons

Stay awhile. Your weekly dose of grammar and English fun.

The world's best online resource for learning English. Understand words, phrases, slang terms, and all other variations of the English language.

Abbreviations
Editorial Policy

Persuasive Essay: A Guide for Writing

Ever found yourself wrestling with the challenge of convincing others through your writing? Look no further – our guide is your go-to roadmap for mastering the art of persuasion. In a world where effective communication is key, this article unveils practical tips and techniques to help you produce compelling arguments that captivate your audience. Say goodbye to the struggles of conveying your message – let's learn how to make your persuasive essay informative and truly convincing.

What Is a Persuasive Essay

Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic. The persuasive essay typically presents a clear thesis statement, followed by well-structured paragraphs that provide evidence and examples supporting the author's position. The ultimate goal is to inform and influence the reader's beliefs or behavior by appealing to their emotions, logic, and sense of reason. If you need urgent help with this assignment, use our persuasive essay writing service without hesitation.

Which Three Strategies Are Elements of a Persuasive Essay

Working on a persuasive essay is like building a solid argument with three friends: ethos, pathos, and logos. Ethos is about trustworthiness, like when someone vouches for your credibility before making a point. Picture it as your introduction, earning trust from the get-go. Then comes pathos, your emotional storyteller. It's all about making your readers feel something, turning your essay into an experience rather than just a bunch of words. Lastly, logos is your logical thinker, using facts and solid reasoning to beef up your argument. These three work together to engage both the heart and mind of your audience. So, let's see how this trio can take your arguments from so-so to memorable.

In a persuasive essay, ethos functions much like introducing your friend as the go-to expert in their field before they share their insights with a new group. It's about showcasing the writer's credibility, expertise, and trustworthiness through a mix of personal experience, professional background, and perhaps even endorsements. Readers are more likely to buy into an argument when they believe the person presenting it knows their stuff and has a solid ethical standing, creating a foundation of trust. Does this information seem a bit confusing? Then simply type, ‘ write my paper ,’ and our writers will help you immediately.

Now, let's consider pathos – the emotional connection element. Imagine a movie that entertains and makes you laugh, cry, or feel a rush of excitement. Pathos in a persuasive essay aims to tap into your emotions to make you feel something. It's the storyteller in the essay weaving narratives that resonate personally. By sharing relatable anecdotes, vivid imagery, or emotionally charged language, writers can create a powerful connection with readers, turning a dry argument into a compelling human experience that leaves a lasting impression.

Lastly, logos is the cool-headed, logical friend who always has the facts straight. In a persuasive essay, logos presents a strong, well-reasoned argument supported by evidence, data, and solid reasoning. The backbone holds the essay together, appealing to the reader's sense of logic and reason. This might include citing research studies, providing statistical evidence, or employing deductive reasoning to build a solid case. So, think of ethos as your trustworthy friend, pathos as the emotional storyteller, and logos as the rational thinker – together, they create a persuasive essay that speaks to the heart and stands up to critical scrutiny. Choose the persuasive essay format accordingly, depending on how you’d like to approach your readers.

Persuasive Essay Outline

Creating an outline for persuasive essay is like sketching a plan for your argument, which is the GPS to help your readers follow along smoothly. Start with an engaging intro that grabs attention and states your main point. Then, organize your body paragraphs, each focusing on one important aspect or evidence backing up your main idea. Mix in ethos (credibility), pathos (emotion), and logos (logic) throughout to make your argument strong. Don't forget to address opposing views and show why your stance is the way to go. Finally, wrap things up with a strong conclusion that reinforces your main points. Here’s a general outline for a persuasive essay:

How to start a persuasive essay? Introduction.

Hook. Start with a captivating anecdote, surprising fact, or thought-provoking question to grab the reader's attention.
Background. Provide context for the issue or topic you're addressing.
Thesis Statement. Clearly state your main argument or position.

Body Paragraphs

Paragraph 1

Topic Sentence. Introduce the first key point supporting your thesis.
Supporting Evidence. Include facts, statistics, or examples that back up your point.
Ethos, Pathos, Logos. Incorporate elements of persuasion to strengthen your argument.

Paragraph 2

Topic Sentence. Introduce the second key point supporting your thesis.
Supporting Evidence. Provide relevant information or examples to bolster your argument.
Ethos, Pathos, Logos. Continue integrating persuasive elements for a well-rounded appeal.

Paragraph 3

Topic Sentence. Introduce the third key point supporting your thesis.
Supporting Evidence. Present compelling evidence or examples.
Ethos, Pathos, Logos. Ensure a balanced use of persuasive strategies.

Counterargument

Address opposing views. Acknowledge and counter opposing arguments.
Refutation. Explain why the counterargument is invalid or less convincing.
Summarize main points. Recap the key arguments from the body paragraphs.
Call to Action. Encourage readers to take a specific stance, consider your perspective, or engage in further discussion.

Closing Statement

Leave a lasting impression. End with a powerful statement that reinforces your thesis and strongly impacts the reader.

We recommend you study our guide on how to write an argumentative essay as well, as these two types of assignments are the most common in school and college.

Take Your Persuasive Writing to the Next Level!

Give us your task to amaze your readers with our tried-and-true methods

How to WritHow to Write a Persuasive Essay

Writing a persuasive essay typically follows a structured format that begins with a compelling introduction, where the writer captures the reader's attention with a hook, provides background information on the topic, and presents a clear thesis statement outlining the main argument. The body paragraphs delve into supporting evidence and key points, each focusing on a specific aspect of the argument and incorporating persuasive elements such as ethos, pathos, and logos. Counterarguments are addressed and refuted to strengthen the overall stance. The conclusion briefly summarizes the main points, reiterates the thesis, and often includes a call to action or a thought-provoking statement to leave a lasting impression on the reader. Follow these tips if you want to learn how to write a good persuasive essay up to the mark:

Choose a Strong Topic

Selecting a compelling topic is crucial for a persuasive essay. Consider issues that matter to your audience and elicit strong emotions. A well-chosen topic captures your readers' interest and provides a solid foundation for building a persuasive argument. If you’re low on ideas, check out a collection of persuasive essay topics from our experts.

Research Thoroughly

Thorough research is the backbone of a persuasive essay. Dive into various sources, including academic journals, reputable websites, and books. Ensure that your information is current and reliable. Understanding the counterarguments will help you anticipate objections and strengthen your position.

Brainstorm a Solid Thesis Statement

Your thesis statement serves as the central point of your essay. It should be clear, concise, and specific, outlining your stance. Consider it a guideline for your readers, guiding them through your argument. A strong thesis statement sets the tone for the entire essay and helps maintain focus.

Organize Your Thoughts

A rigid persuasive essay structure is key to creating a desired effect on readers. Begin with an engaging introduction that introduces your topic, provides context, and ends with a clear thesis statement. The body paragraphs should each focus on a single point that supports your thesis, providing evidence and examples. Transition smoothly between paragraphs to ensure a cohesive flow. Conclude with a powerful summary that reinforces your main points and leaves a lasting impression.

Develop Compelling Arguments

Each body paragraph should present a persuasive argument supported by evidence. Clearly articulate your main points and use examples, statistics, or expert opinions to strengthen your claims. Make sure to address potential counterarguments and refute them, demonstrating the robustness of your position.

Use Persuasive Language

Employ language that is strong, clear, and persuasive. Be mindful of your tone, avoiding overly aggressive or confrontational language. Appeal to your audience's emotions, logic, and credibility. Use rhetorical devices like anecdotes or powerful metaphors to make your writing more engaging and memorable.

Revise and Edit

The final step is revising and editing your essay. Take the time to review your work for clarity, coherence, and grammar. Ensure that your arguments flow logically and eliminate any unnecessary repetition. Consider seeking feedback from peers or mentors to gain valuable perspectives on the strength of your persuasive essay. You should also explore the guide on how to write a synthesis essay , as you’ll be dealing with it quite often as a student.

Tips for Writing a Persuasive Essay

The most important aspect of writing a persuasive essay is constructing a compelling and well-supported argument. A persuasive essay's strength hinges on the clarity and persuasiveness of the main argument, encapsulated in a robust thesis statement. This central claim should be clearly articulated and supported by compelling evidence, logical reasoning, and an understanding of the target audience. Here are more tips for you to consider:

Write a Compelling Hook

Begin your essay with a captivating hook that grabs the reader's attention. This could be a surprising fact, a thought-provoking question, a relevant quote, or a compelling anecdote. A strong opening sets the tone for the rest of the essay.

Establish Credibility

Build your credibility by demonstrating your expertise on the topic. Incorporate well-researched facts, statistics, or expert opinions that support your argument. Establishing credibility enhances the persuasiveness of your essay.

Clearly Articulate Your Thesis

Craft a clear and concise thesis statement that outlines your main argument. This statement should convey your position on the issue and provide a path for the reader to follow throughout the essay. Note that if you use custom essay writing services , a thesis is automatically included in the assignment.

Organize Your Arguments Effectively

Structure your essay with a logical flow. Each paragraph should focus on a single point that supports your thesis. Use transitional phrases to guide the reader smoothly from one idea to the next. This organizational clarity enhances the persuasive impact of your essay.

Address Counterarguments

Anticipate and address potential counterarguments to strengthen your position. Acknowledge opposing viewpoints and provide compelling reasons why your stance is more valid. This demonstrates a thorough understanding of the topic and reinforces the credibility of your argument.

Choose words and phrases that evoke emotion and engage your reader. Employ rhetorical devices, such as metaphors, similes, or vivid language, to make your argument more compelling. Pay attention to tone, maintaining a respectful and persuasive demeanor.

Appeal to Emotions and Logic

Strike a balance between emotional appeal and logical reasoning. Use real-life examples, personal stories, or emotional anecdotes to connect with your audience. Simultaneously, support your arguments with logical reasoning and evidence to build a robust case.

Create a Strong Conclusion

Summarize your main points in the conclusion and restate the significance of your thesis. End with a powerful call to action or a thought-provoking statement that leaves a lasting impression on the reader. A strong conclusion reinforces the persuasive impact of your essay.

Persuasive Essay Examples

Explore the persuasive essay examples provided below to gain a deeper comprehension of crafting this type of document.

Persuasive Essay Example: Are Women Weaker Than Men Today?

Students should explore persuasive essay examples as they provide valuable insights into effective argumentation, organizational structure, and the art of persuasion. Examining well-crafted samples allows students to grasp various writing techniques, understand how to present compelling evidence, and observe the nuanced ways in which authors address counterarguments. Additionally, exposure to diverse examples helps students refine their own writing style and encourages critical thinking by showcasing the diversity of perspectives and strategies. Here are two excellent persuasive essay examples pdf for your inspiration. If you enjoy the work of our writers, buy essay paper from them and receive an equally quality document prepared individually for you.

Example 1: “The Importance of Incorporating Financial Literacy Education in High School Curriculum”

This essay advocates for the imperative inclusion of financial literacy education in the high school curriculum. It emphasizes the critical role that early exposure to financial concepts plays in empowering students for lifelong success, preventing cycles of debt, fostering responsible citizenship, adapting to technological advancements, and building a more inclusive society. By arguing that financial literacy is a practical necessity and a crucial step towards developing informed and responsible citizens, the essay underscores the long-term societal benefits of equipping high school students with essential financial knowledge and skills.

Example 2: “Renewable Energy: A Call to Action for a Sustainable Future”

This persuasive essay argues for the urgent adoption of renewable energy sources as a moral imperative and a strategic move towards mitigating climate change, fostering economic growth, achieving energy independence, and driving technological innovation. The essay emphasizes the environmental, economic, and societal benefits of transitioning from conventional energy to renewable alternatives, asserting that such a shift is not just an environmentally conscious choice but a responsible investment in the sustainability and well-being of the planet for current and future generations.

Knowing how to write a persuasive essay is essential for several reasons. Firstly, it cultivates critical thinking and analytical skills, requiring students to evaluate and organize information effectively to support their arguments. This process enhances their ability to assess different perspectives and make informed decisions. The persuasive essay format also equips students with valuable communication skills, teaching them to articulate ideas clearly and convincingly. As effective communicators, students can advocate for their viewpoints, contributing to a more engaged and informed society. This proficiency extends beyond academic settings, proving crucial in various professional and personal scenarios. If you’d like to expedite the process, consider using our essay service , which saves time and brings positive grades.

Want to Easily Influence Your Readers?

Buy your persuasive essay right away to start using words to change the world!

What are the 7 Tips for Persuasive Essays?

How do i make a persuasive essay, related articles.

How to Write a Policy Analysis Paper Step-by-Step

Writing a Persuasive Essay

Persuasive essays convince readers to accept a certain perspective. Writing a persuasive essay therefore entails making an argument that will appeal to readers, so they believe what you say has merit. This act of appealing to readers is the art of persuasion, also known as rhetoric. In classical rhetoric, persuasion involves appealing to readers using ethos, pathos, and logos.

In this tutorial, we refer to the sample persuasive draft and final paper written by fictional student Maggie Durham.

THE ART OF PERSUASION

Ethos refers to establishing yourself as a credible source of information. To convince an audience of anything, they must first trust you are being earnest and ethical. One strategy to do this is to write a balanced discussion with relevant and reliable research that supports your claims. Reliable research would include quoting or paraphrasing experts, first-hand witnesses, or authorities. Properly citing your sources, so your readers can also retrieve them, is another factor in establishing a reliable ethos. When writing for academic purposes, expressing your argument using unbiased language and a neutral tone will also indicate you are arguing fairly and with consideration of others having differing views.

When you appeal to your readers’ emotions, you are using pathos. This appeal is common in advertising that convinces consumers they lack something and buying a certain product or service will fulfill that lack. Emotional appeals are subtler in academic writing; they serve to engage a reader in the argument and inspire a change of heart or motivate readers toward a course of action. The examples you use, how you define terms, any comparisons you draw, as well as the language choices you use can draw readers in and impact their willingness to go along with your ideas.

Consider that one purpose of persuasion is to appeal to those who do not already agree with you, so it will be important to show that you understand other points of view. You will also want to avoid derogatory or insulting descriptions or remarks about the opposition. You wouldn’t want to offend the very readers you want to persuade.

Establishing an appeal of logos is to write a sound argument, one that readers can follow and understand. To do this, the facts and evidence you use should be relevant, representative, and reliable, and the writing as a whole should be well organized, developed, and edited.

STEPS FOR WRITING PERSUASIVELY

Step one: determine the topic.

The first step in writing a persuasive essay is to establish the topic. The best topic is one that interests you. You can generate ideas for a topic by prewriting, such as by brainstorming whatever comes to mind, recording in grocery-list fashion your thoughts, or freewriting in complete sentences what you know or think about topics of interest.

Whatever topic you choose, it needs to be:

Interesting : The topic should appeal both to you and to your intended readers.
Researchable : A body of knowledge should already exist on the topic.
Nonfiction : The information about the topic should be factual, not based on personal opinions or conspiracy theories.
Important : Your reader should think the topic is relevant to them or worthy of being explored and discussed.

Our sample student Maggie Durham has selected the topic of educational technology. We will use Maggie’s sample persuasive draft and final paper as we discuss the steps for writing a persuasive essay.

Step Two: Pose a Research Question

Once you have a topic, the next step is to develop a research question along with related questions that delve further into the first question. If you do not know what to ask, start with one of the question words: What? Who? Where? When? Why? and How? The research question helps you focus or narrow the scope of your topic by identifying a problem, controversy, or aspect of the topic that is worth exploration and discussion. Some general questions about a topic would be the following:

Who is affected by this problem and how?
Have previous efforts or polices been made to address this problem? – What are they?
Why hasn’t this problem been solved already?

For Maggie’s topic of educational technology, potential issues or controversies range from data privacy to digital literacy to the impact of technology on learning, which is what Maggie is interested in. Maggie’s local school district has low literacy rates, so Maggie wants to know the following:

Are there advantages and/or disadvantages of technology within primary and secondary education?
Which types of technology are considered the best in terms of quality and endurance?
What types of technology and/or programs do students like using and why?
Do teachers know how to use certain technologies with curriculum design, instruction, and/or assessment?

Step Three: Draft a Thesis

A thesis is a claim that asserts your main argument about the topic. As you conduct your research and draft your paper, you may discover information that changes your mind about your thesis, so at this point in writing, the thesis is tentative. Still, it is an important step in narrowing your focus for research and writing.

The thesis should

1. be a complete sentence,

2. identify the topic, and

3. make a specific claim about that topic.

In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective. It might state that a policy should be changed or a plan should be implemented. Or a persuasive thesis might be a plea for people to change their minds about a particular issue.

Once you have figured out your research question, your thesis is simply the answer. Maggie’s thesis is “Schools should supply technology aids to all students to increase student learning and literacy rates.” Her next step is to find evidence to support her claim.

Step Four: Research

Once you have a topic, research question, and thesis, you are ready to conduct research. To find sources that would be appropriate for an academic persuasive essay, begin your search in the library. The Purdue Global Library has a number of tutorials on conducting research, choosing search teams, types of sources, and how to evaluate information to determine its reliability and usefulness. Remember that the research you use will not only provide content to prove your claim and develop your essay, but it will also help to establish your credibility as a reliable source (ethos), create a logical framework for your argument (logos), and appeal to your readers emotionally (pathos).

Step Five: Plan Your Argument; Make an Outline

Once you have located quality source information—facts, examples, definitions, knowledge, and other information that answers your research question(s), you’ll want to create an outline to organize it. The example outline below illustrates a logical organizational plan for writing a persuasive essay. The example outline begins with an introduction that presents the topic, explains the issue, and asserts the position (the thesis). The body then provides the reasoning for the position and addresses the opposing viewpoints that some readers may hold. In your paper, you could modify this organization and address the opposing viewpoints first and then give the reasoning for your viewpoints, or you can alternate and give one opposing viewpoint then counter that with your viewpoint and then give another opposing viewpoint and counter that with your viewpoint.

The outline below also considers the alternatives to the position—certainly, there are other ways to think about or address the issue or situation. Considering the alternatives can be done in conjunction with looking at the opposing viewpoints. You do not always have to disagree with other opinions, either. You can acknowledge that another solution could work or another belief is valid. However, at the end of the body section, you will want to stand by your original position and prove that in light of all the opposing viewpoints and other perspectives, your position has the most merit.

Sample Outline of a Persuasive Argument

1. Introduction: Tell them what you will tell them.
a. Present an interesting fact or description to make the topic clear and capture the reader’s attention.
b. Define and narrow the topic using facts or descriptions to illustrate what the situation or issue is (and that is it important).
c. Assert the claim (thesis) that something should be believed or done about the issue. (Some writers also briefly state the reasons behind this claim in the thesis as Maggie does in her paper when she claims that schools should supply tablets to students to increase learning , engagement, and literacy rates ).
2. Body: Tell them.
a. Defend the claim with logical reasons and practical examples based on research.
b. Anticipate objections to the claim and refute or accommodate them with research.
c. Consider alternate positions or solutions using examples from research.
d. Present a final point based on research that supports your claim in light of the objections and alternatives considered.
3. Conclusion: Tell them what you told them.
a. Recap the main points to reinforce the importance of the issue.
b. Restate the thesis in new wording to reinforce your position.
c. Make a final remark to leave a lasting impression, so the reader will want to continue this conversation and ideally adopt the belief or take the action you are advocating.

In Maggie’s draft, she introduced the topic with facts about school ratings in Texas and then narrowed the topic using the example of her local school district’s literacy rates. She then claimed the district should provide each student a tablet in order to increase learning (and thus, literacy rates).

Maggie defends her claim with a series of examples from research that proved how access to tablets, technology-integrated curriculums, and “flipped classrooms” have improved literacy rates in other districts. She anticipates objections to her proposal due to the high cost of technology and counter argues this with expert opinions and examples that show partnerships with businesses, personalized curriculums that technology makes possible, and teacher training can balance the costs. Maggie included an alternative solution of having students check out tablets from the library, but her research showed that this still left students needing Wi-Fi at home while her proposal would include a plan for students to access Wi-Fi.

Maggie concluded her argument by pointing out the cost of not helping the students in this way and restated her thesis reaffirming the benefits, and then left the reader with a memorable quote.

Click here to see Maggie’s draft with feedback from her instructor and a peer. Sample Persuasive Draft

Feedback, Revision, and Editing

After you write a draft of your persuasive essay, the next step is to have a peer, instructor, or tutor read it and provide feedback. Without reader feedback, you cannot fully know how your readers will react to your argument. Reader feedback is meant to be constructive. Use it to better understand your readers and craft your argument to more appropriately appeal to them.

Maggie received valuable feedback on her draft from her instructor and classmate. They pointed to where her thesis needed to be even more specific, to paragraphs where a different organization would make her argument more convincing, to parts of the paper that lacked examples, sentences that needed revision and editing for greater clarity, and APA formatting that needed to be edited.

Maggie also took a critical look at her paper and looked back at her writing process. One technique she found helpful was to read her paper aloud because it let her know where her wording and organization were not clear. She did this several times as she revised and again as she edited and refined her paper for sentence level clarity and concision.

In the end, Maggie produced a convincing persuasive essay and effective argument that would appeal to readers who are also interested in the way technology can impact and improve student learning, an important topic in 2014 when this paper was written and still relevant today.

Click here to see Maggie’s final draft after revising and editing. Sample Persuasive Revised

Follow Blog via Email

Enter your email address to follow this blog and receive email notifications of new posts.

Email Address

RSS - Posts
RSS - Comments
COLLEGE WRITING
USING SOURCES & APA STYLE
EFFECTIVE WRITING PODCASTS
LEARNING FOR SUCCESS
PLAGIARISM INFORMATION
FACULTY RESOURCES
Student Webinar Calendar
Academic Success Center
Writing Center
About the ASC Tutors
DIVERSITY TRAINING
PG Peer Tutors
PG Student Access

Subscribe to Blog via Email

Enter your email address to subscribe to this blog and receive notifications of new posts by email.

College Writing
Using Sources & APA Style
Learning for Success
Effective Writing Podcasts
Plagiarism Information
Faculty Resources
Tutor Training

Twitter feed

Want to create or adapt books like this? Learn more about how Pressbooks supports open publishing practices.

65 Tips for Writing Academic Persuasive Essays

The previous chapters in this section offer an overview of what it means to formulate an argument in an academic situation. The purpose of this chapter is to offer more concrete, actionable tips for drafting an academic persuasive essay. Keep in mind that preparing to draft a persuasive essay relies on the strategies for any other thesis-driven essay, covered by the section in this textbook, The Writing Process. The following chapters can be read in concert with this one:

Critical Reading and other research strategies helps writers identify the exigence (issue) that demands a response, as well as what kinds of research to use.
Generate Ideas covers prewriting models (such as brainstorming techniques) that allow students to make interesting connections and develop comprehensive thesis statements. These connections and main points will allow a writer to outline their core argument.
Organizing is important for understanding why an argument essay needs a detailed plan, before the drafting stage. For an argument essay, start with a basic outline that identifies the claim, reasoning, and evidence, but be prepared to develop more detailed outlines that include counterarguments and rebuttals, warrants, additional backing, etc., as needed.
Drafting introduces students to basic compositional strategies that they must be familiar with before beginning an argument essay. This current chapter offers more details about what kinds of paragraphs to practice in an argument essay, but it assumes the writer is familiar with basic strategies such as coherence and cohesion.

Classical structure of an argument essay

Academic persuasive essays tend to follow what’s known as the “classical” structure, based on techniques that derive from ancient Roman and Medieval rhetoricians. John D. Ramage, et. al outline this structure in Writing Arguments :

This very detailed table can be simplified. Most academic persuasive essays include the following basic elements:

Introduction that explains why the situation is important and presents your argument (aka the claim or thesis).
Reasons the thesis is correct or at least reasonable.
Evidence that supports each reason, often occurring right after the reason the evidence supports.
Acknowledgement of objections.
Response to objections.

Keep in mind that the structure above is just a conventional starting point. The previous chapters of this section suggest how different kinds of arguments (Classical/Aristotelian, Toulmin, Rogerian) involve slightly different approaches, and your course, instructor, and specific assignment prompt may include its own specific instructions on how to complete the assignment. There are many different variations. At the same time, however, most academic argumentative/persuasive essays expect you to practice the techniques mentioned below. These tips overlap with the elements of argumentation, covered in that chapter, but they offer more explicit examples for how they might look in paragraph form, beginning with the introduction to your essay.

Persuasive introductions should move from context to thesis

Since one of the main goals of a persuasive essay introduction is to forecast the broader argument, it’s important to keep in mind that the legibility of the argument depends on the ability of the writer to provide sufficient information to the reader. If a basic high school essay moves from general topic to specific argument (the funnel technique), a more sophisticated academic persuasive essay is more likely to move from context to thesis.

The great stylist of clear writing, Joseph W. Williams, suggests that one of the key rhetorical moves a writer can make in a persuasive introduction is to not only provide enough background information (the context), but to frame that information in terms of a problem or issue, what the section on Reading and Writing Rhetorically terms the exigence . The ability to present a clearly defined problem and then the thesis as a solution creates a motivating introduction. The reader is more likely to be gripped by it, because we naturally want to see problems solved.

Consider these two persuasive introductions, both of which end with an argumentative thesis statement:

Example B feels richer, more dramatic, and much more targeted not only because it’s longer, but because it’s structured in a “motivating” way. Here’s an outline of that structure:

Hook: It opens with a brief hook that illustrates an emerging issue. This concrete, personal anecdote grips the reader’s attention.
Problem: The anecdote is connected with the emerging issue, phrased as a problem that needs to be addressed.
Debate: The writer briefly alludes to a debate over how to respond to the problem.
Claim: The introduction ends by hinting at how the writer intends to address the problem, and it’s phrased conversationally, as part of an ongoing dialogue.

Not every persuasive introduction needs all of these elements. Not all introductions will have an obvious problem. Sometimes a “problem,” or the exigence, will be as subtle as an ambiguity in a text that needs to be cleared up (as in literary analysis essays). Other times it will indeed be an obvious problem, such as in a problem-solution argument essay.

In most cases, however, a clear introduction will proceed from context to thesis . The most attention-grabbing and motivating introductions will also include things like hooks and problem-oriented issues.

Here’s a very simple and streamlined template that can serve as rudimentary scaffolding for a persuasive introduction, inspired by the excellent book, They Say / I Say: The Moves That Matter in Academic Writing :

Each aspect of the template will need to be developed, but it can serve as training wheels for how to craft a nicely structured context-to-thesis introduction, including things like an issue, debate, and claim. You can try filling in the blanks below, and then export your attempt as a document.

Define key terms, as needed

Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below). However, depending on what your claim does, a careful writer may dedicate the beginning (or other parts of the essay body) to defining key terms.

Suppose I wish to construct an argument that enters the debate over euthanasia. When researching the issue, I notice that much of the debate circles around the notion of rights, specifically what a “legal right” actually means. Clearly defining that term will help reduce some of the confusion and clarify my own argument. In Vancouver Island University’s resource “ Defining key terms ,” Ian Johnston offers this example for how to define “legal right” for an academic reader:

Before discussing the notion of a right to die, we need to clarify precisely what the term legal right means. In common language, the term “right” tends often to mean something good, something people ought to have (e.g., a right to a good home, a right to a meaningful job, and so on). In law, however, the term has a much more specific meaning. It refers to something to which people are legally entitled. Thus, a “legal” right also confers a legal obligation on someone or some institution to make sure the right is conferred. For instance, in Canada, children of a certain age have a right to a free public education. This right confers on society the obligation to provide that education, and society cannot refuse without breaking the law. Hence, when we use the term right to die in a legal sense, we are describing something to which a citizen is legally entitled, and we are insisting that someone in society has an obligation to provide the services which will confer that right on anyone who wants it.

As the example above shows, academics often dedicate space to providing nuanced and technical definitions that correct common misconceptions. Johnston’s definition relies on research, but it’s not always necessary to use research to define your terms. Here are some tips for crafting definitions in persuasive essays, from “Defining key terms”:

Fit the descriptive detail in the definition to the knowledge of the intended audience. The definition of, say, AIDS for a general readership will be different from the definition for a group of doctors (the latter will be much more technical). It often helps to distinguish between common sense or popular definitions and more technical ones.
Make sure definitions are full and complete; do not rush them unduly. And do not assume that just because the term is quite common that everyone knows just what it means (e.g., alcoholism ). If you are using the term in a very specific sense, then let the reader know what that is. The amount of detail you include in a definition should cover what is essential for the reader to know, in order to follow the argument. By the same token, do not overload the definition, providing too much detail or using far too technical a language for those who will be reading the essay.
It’s unhelpful to simply quote the google or dictionary.com definition of a word. Dictionaries contain a few or several definitions for important terms, and the correct definition is informed by the context in which it’s being employed. It’s up to the writer to explain that context and how the word is usually understood within it.
You do not always need to research a definition. Depending on the writing situation and audience, you may be able to develop your own understanding of certain terms.

Use P-E-A-S or M-E-A-L to support your claim

The heart of a persuasive essay is a claim supported by reasoning and evidence. Thus, much of the essay body is often devoted to the supporting reasons, which in turn are proved by evidence. One of the formulas commonly taught in K-12 and even college writing programs is known as PEAS, which overlaps strongly with the MEAL formula introduced by the chapter, “ Basic Integration “:

Point : State the reasoning as a single point: “One reason why a soda tax would be effective is that…” or “One way an individual can control their happiness is by…”

Evidence : After stating the supporting reason, prove that reason with related evidence. There can be more than one piece of evidence. “According to …” or “In the article, ‘…,’ the author shows that …”

Analysis : There a different levels of analysis. At the most basic level, a writer should clearly explain how the evidence proves the point, in their own words: “In other words…,” “What this data shows is that…” Sometimes the “A” part of PEAS becomes simple paraphrasing. Higher-level analysis will use more sophisticated techniques such as Toulmin’s warrants to explore deeper terrain. For more tips on how to discuss and analyze, refer to the previous chapter’s section, “ Analyze and discuss the evidence .”

Summary/So what? : Tie together all of the components (PEA) succinctly, before transitioning to the next idea. If necessary, remind the reader how the evidence and reasoning relates to the broader claim (the thesis argument).

PEAS and MEAL are very similar; in fact they are identical except for how they refer to the first and last part. In theory, it shouldn’t matter which acronym you choose. Both versions are effective because they translate the basic structure of a supporting reason (reasoning and evidence) into paragraph form.

Here’s an example of a PEAS paragraph in an academic persuasive essay that argues for a soda tax:

A soda tax would also provide more revenue for the federal government, thereby reducing its debt. point Despite Ernest Istook’s concerns about eroding American freedom, the United States has long supported the ability of government to leverage taxes in order to both curb unhealthy lifestyles and add revenue. According to Peter Ubel’s “Would the Founding Fathers Approve of a Sugar Tax?”, in 1791 the US government was heavily in debt and needed stable revenue. In response, the federal government taxed what most people viewed as a “sin” at that time: alcohol. This single tax increased government revenue by at least 20% on average, and in some years more than 40% . The effect was that only the people who really wanted alcohol purchased it, and those who could no longer afford it were getting rid of what they already viewed as a bad habit (Ubel). evidence Just as alcohol (and later, cigarettes) was viewed as a superfluous “sin” in the Early Republic, so today do many health experts and an increasing amount of Americans view sugar as extremely unhealthy, even addictive. If our society accepts taxes on other consumer sins as a way to improve government revenue, a tax on sugar is entirely consistent. analysis We could apply this to the soda tax and try to do something like this to help knock out two problems at once: help people lose their addiction towards soda and help reduce our government’s debt. summary/so what?

The paragraph above was written by a student who was taught the PEAS formula. However, we can see versions of this formula in professional writing. Here’s a more sophisticated example of PEAS, this time from a non-academic article. In Nicholas Carr’s extremely popular article, “ Is Google Making Us Stupid? “, he argues that Google is altering how we think. To prove that broader claim, Carr offers a variety of reasons and evidence. Here’s part of his reasoning:

Thanks to the ubiquity of text on the Internet, not to mention the popularity of text-messaging on cell phones, we may well be reading more today than we did in the 1970s or 1980s, when television was our medium of choice. But it’s a different kind of reading, and behind it lies a different kind of thinking—perhaps even a new sense of the self. point “We are not only what we read,” says Maryanne Wolf, a developmental psychologist at Tufts University and the author of Proust and the Squid: The Story and Science of the Reading Brain . “We are how we read.” Wolf worries that the style of reading promoted by the Net, a style that puts “efficiency” and “immediacy” above all else, may be weakening our capacity for the kind of deep reading that emerged when an earlier technology, the printing press, made long and complex works of prose commonplace. When we read online, she says, we tend to become “mere decoders of information.” evidence Our ability to interpret text, to make the rich mental connections that form when we read deeply and without distraction, remains largely disengaged. analysis

This excerpt only contains the first three elements, PEA, and the analysis part is very brief (it’s more like paraphrase), but it shows how professional writers often employ some version of the formula. It tends to appear in persuasive texts written by experienced writers because it reinforces writing techniques mentioned elsewhere in this textbook. A block of text structured according to PEA will practice coherence, because opening with a point (P) forecasts the main idea of that section. Embedding the evidence (E) within a topic sentence and follow-up commentary or analysis (A) is part of the “quote sandwich” strategy we cover in the section on “Writing With Sources.”

Use “they say / i say” strategies for Counterarguments and rebuttals

Another element that’s unique to persuasive essays is embedding a counterargument. Sometimes called naysayers or opposing positions, counterarguments are points of view that challenge our own.

Why embed a naysayer?

Recall above how a helpful strategy for beginning a persuasive essay (the introduction) is to briefly mention a debate—what some writing textbooks call “joining the conversation.” Gerald Graff and Cathy Birkenstein’s They Say / I Say explains why engaging other points of view is so crucial:

Not long ago we attended a talk at an academic conference where the speaker’s central claim seemed to be that a certain sociologist—call him Dr. X—had done very good work in a number of areas of the discipline. The speaker proceeded to illustrate his thesis by referring extensively and in great detail to various books and articles by Dr. X and by quoting long pas-sages from them. The speaker was obviously both learned and impassioned, but as we listened to his talk we found ourselves somewhat puzzled: the argument—that Dr. X’s work was very important—was clear enough, but why did the speaker need to make it in the first place? Did anyone dispute it? Were there commentators in the field who had argued against X’s work or challenged its value? Was the speaker’s interpretation of what X had done somehow novel or revolutionary? Since the speaker gave no hint of an answer to any of these questions, we could only wonder why he was going on and on about X. It was only after the speaker finished and took questions from the audience that we got a clue: in response to one questioner, he referred to several critics who had vigorously questioned Dr. X’s ideas and convinced many sociologists that Dr. X’s work was unsound.

When writing for an academic audience, one of the most important moves a writer can make is to demonstrate how their ideas compare to others. It serves as part of the context. Your essay might be offering a highly original solution to a certain problem you’ve researched the entire semester, but the reader will only understand that if existing arguments are presented in your draft. Or, on the other hand, you might be synthesizing or connecting a variety of opinions in order to arrive at a more comprehensive solution. That’s also fine, but the creativity of your synthesis and its unique contribution to existing research will only be known if those other voices are included.

Aristotelian argumentation embeds counterarguments in order to refute them. Rogerian arguments present oppositional stances in order to synthesize and integrate them. No matter what your strategy is, the essay should be conversational.

Notice how Ana Mari Cauce opens her essay on free speech in higher education, “ Messy but Essential “:

Over the past year or two, issues surrounding the exercise of free speech and expression have come to the forefront at colleges around the country. The common narrative about free speech issues that we so often read goes something like this: today’s college students — overprotected and coddled by parents, poorly educated in high school and exposed to primarily left-leaning faculty — have become soft “snowflakes” who are easily offended by mere words and the slightest of insults, unable or unwilling to tolerate opinions that veer away from some politically correct orthodoxy and unable to engage in hard-hitting debate. counterargument

This is false in so many ways, and even insulting when you consider the reality of students’ experiences today. claim

The introduction to her article is essentially a counteragument (which serves as her introductory context) followed by a response. Embedding naysayers like this can appear anywhere in an essay, not just the introduction. Notice, furthermore, how Cauce’s naysayer isn’t gleaned from any research she did. It’s just a general, trendy naysayer, something one might hear nowadays, in the ether. It shows she’s attuned to an ongoing conversation, but it doesn’t require her to cite anything specific. As the previous chapter on using rhetorical appeals in arguments explained, this kind of attunement with an emerging problem (or exigence) is known as the appeal to kairos . A compelling, engaging introduction will demonstrate that the argument “kairotically” addresses a pressing concern.

Below is a brief overview of what counterarguments are and how you might respond to them in your arguments. This section was developed by Robin Jeffrey, in “ Counterargument and Response “:

Common Types of counterarguments

Could someone disagree with your claim? If so, why? Explain this opposing perspective in your own argument, and then respond to it.
Could someone draw a different conclusion from any of the facts or examples you present? If so, what is that different conclusion? Explain this different conclusion and then respond to it.
Could a reader question any of your assumptions or claims? If so, which ones would they question? Explain and then respond.
Could a reader offer a different explanation of an issue? If so, what might their explanation be? Describe this different explanation, and then respond to it.
Is there any evidence out there that could weaken your position? If so, what is it? Cite and discuss this evidence and then respond to it.

If the answer to any of these questions is yes, that does not necessarily mean that you have a weak argument. It means, ideally and as long as your argument is logical and valid, that you have a counterargument. Good arguments can and do have counterarguments; it is important to discuss them. But you must also discuss and then respond to those counterarguments.

Responding to counterarguments

You do not need to attempt to do all of these things as a way to respond; instead, choose the response strategy that makes the most sense to you, for the counterargument that you have.

If you agree with some of the counterargument perspectives, you can concede some of their points. (“I do agree that ….”, “Some of the points made by ____ are valid…..”) You could then challenge the importance/usefulness of those points. “However, this information does not apply to our topic because…”
If the counterargument perspective is one that contains different evidence than you have in your own argument, you can explain why a reader should not accept the evidence that the counterarguer presents.
If the counterargument perspective is one that contains a different interpretation of evidence than you have in your own argument, you can explain why a reader should not accept the interpretation of the evidence that that your opponent (counterarguer) presents.
If the counterargument is an acknowledgement of evidence that threatens to weaken your argument, you must explain why and how that evidence does not, in fact invalidate your claim.

It is important to use transitional phrases in your paper to alert readers when you’re about to present an counterargument. It’s usually best to put this phrase at the beginning of a paragraph such as:

Researchers have challenged these claims with…
Critics argue that this view…
Some readers may point to…
A perspective that challenges the idea that . . .

Transitional phrases will again be useful to highlight your shift from counterargument to response:

Indeed, some of those points are valid. However, . . .
While I agree that . . . , it is more important to consider . . .
These are all compelling points. Still, other information suggests that . .
While I understand . . . , I cannot accept the evidence because . . .

When concluding, address the “so what?” challenge

As Joseph W. Williams mentions in his chapter on concluding persuasive essays in Style ,

a good introduction motivates your readers to keep reading, introduces your key themes, and states your main point … [but] a good conclusion serves a different end: as the last thing your reader reads, it should bring together your point, its significance, and its implications for thinking further about the ideas your explored.

At the very least, a good persuasive conclusion will

Summarize the main points
Address the So what? or Now what? challenge.

When summarizing the main points of longer essays, Williams suggests it’s fine to use “metadiscourse,” such as, “I have argued that.” If the essay is short enough, however, such metadiscourses may not be necessary, since the reader will already have those ideas fresh in their mind.

After summarizing your essay’s main points, imagine a friendly reader thinking,

“OK, I’m persuaded and entertained by everything you’ve laid out in your essay. But remind me what’s so important about these ideas? What are the implications? What kind of impact do you expect your ideas to have? Do you expect something to change?”

It’s sometimes appropriate to offer brief action points, based on the implications of your essay. When addressing the “So what?” challenge, however, it’s important to first consider whether your essay is primarily targeted towards changing the way people think or act . Do you expect the audience to do something, based on what you’ve argued in your essay? Or, do you expect the audience to think differently? Traditional academic essays tend to propose changes in how the reader thinks more than acts, but your essay may do both.

Finally, Williams suggests that it’s sometimes appropriate to end a persuasive essay with an anecdote, illustrative fact, or key quote that emphasizes the significance of the argument. We can see a good example of this in Carr’s article, “ Is Google Making Us Stupid? ” Here are the introduction and conclusion, side-by-side:

[Introduction] “Dave, stop. Stop, will you? Stop, Dave. Will you stop, Dave?” So the supercomputer HAL pleads with the implacable astronaut Dave Bowman in a famous and weirdly poignant scene toward the end of Stanley Kubrick’s 2001: A Space Odyssey . Bowman, having nearly been sent to a deep-space death by the malfunctioning machine, is calmly, coldly disconnecting the memory circuits that control its artificial “ brain. “Dave, my mind is going,” HAL says, forlornly. “I can feel it. I can feel it.”

I can feel it, too. Over the past few years I’ve had an uncomfortable sense that someone, or something, has been tinkering with my brain, remapping the neural circuitry, reprogramming the memory. …

[Conclusion] I’m haunted by that scene in 2001 . What makes it so poignant, and so weird, is the computer’s emotional response to the disassembly of its mind: its despair as one circuit after another goes dark, its childlike pleading with the astronaut—“I can feel it. I can feel it. I’m afraid”—and its final reversion to what can only be called a state of innocence. HAL’s outpouring of feeling contrasts with the emotionlessness that characterizes the human figures in the film, who go about their business with an almost robotic efficiency. Their thoughts and actions feel scripted, as if they’re following the steps of an algorithm. In the world of 2001 , people have become so machinelike that the most human character turns out to be a machine. That’s the essence of Kubrick’s dark prophecy: as we come to rely on computers to mediate our understanding of the world, it is our own intelligence that flattens into artificial intelligence.

Instead of merely rehashing all of the article’s main points, Carr returns to the same movie scene from 2001 that he opened with. The final lines interpret the scene according to the argument he just dedicated the entire essay to presenting.

The entire essay should use rhetorical appeals strategically

The chapter “ Persuasive Appeals ” introduces students to logos, pathos, ethos, and kairos. Becoming familiar with each of those persuasive appeals can add much to an essay. It also reinforces the idea that writing argumentative essays is not a straightforward process of jotting down proofs. It’s not a computer algorithm.

Logos (appeals to evidence and reasoning) is the foundational appeal of an argument essay. Clearly identifying the claim, then supporting that claim with reasoning and evidence will appeal to the reader’s logos demands. As the previous chapter on argumentation mentions, however, what constitutes solid evidence will vary depending on the audience. Make sure your evidence is indeed convincing to your intended reader.
Pathos (appeals to emotion) are a crucial component and should permeate should every section of the essay. Personal anecdotes are an effective way to illustrate important ideas, and they connect with the reader at an emotional level. Personal examples also cultivate voice .
Ethos (appeals to character, image, and values) is essential to gaining the reader’s trust and assent. The tone of your essay (snarky, sincere, ironic, sarcastic, empathetic) is immensely important for its overall effect, and it helps build the reader’s image of you. A careful attention to high-quality research reinforces a sincere and empathetic tone. When supporting certain claims and sub-claims, it’s also important to identify implied beliefs (warrants) that your reader is most likely to agree with, and to undermine beliefs that might seem repugnant.
Kairos (appeals to timeliness) impresses the reader with your attunement to the situation. This should be practiced especially in the introduction, but it can appear throughout the essay as you engage with research and other voices that have recently weighed in on the topic.

All of these appeals are already happening, whether or not they’re recognized. If they are missed, the audience will often use them against you, judging your essay as not being personable enough (pathos), or not in touch with commonly accepted values (ethos), or out of touch with what’s going on (kairos). These non-logical appeals aren’t irrational. They are crucial components to writing that matters.

Argument Outline Exercise

To get started on your argument essay, practice adopting from of the outlines from this Persuasive Essay Outline worksheet .

Share This Book

persuasive essay

What is persuasive essay definition, usage, and literary examples, persuasive essay definition.

A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist’s goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.

Persuasive Essay Topic Criteria

To write an effective persuasive essay, the essayist needs to ensure that the topic they choose is polemical, or debatable. If it isn’t, there’s no point in trying to persuade the reader.

For example, a persuasive essayist wouldn’t write about how honeybees make honey; this is a well-known fact, and there’s no opposition to sway. The essayist might, however, write an essay on why the reader shouldn’t put pesticides on their lawn, as it threatens the bee population and environmental health.

A topic should also be concrete enough that the essayist can research and find evidence to support their argument. Using the honeybee example, the essayist could cite statistics showing a decline in the honeybee population since the use of pesticides became prevalent in lawncare. This concrete evidence supports the essayist’s opinion.

Persuasive Essay Structure

The persuasive essay generally follows this five-paragraph model.

Introduction

The introduction includes the thesis, which is the main argument of the persuasive essay. A thesis for the essay on bees and pesticides might be: “Bees are essential to environmental health, and we should protect them by abstaining from the use of harmful lawn pesticides that dwindle the bee population.”

The introductory paragraph should also include some context and background info, like bees’ impact on crop pollination. This paragraph may also include common counterarguments, such as acknowledging how some people don’t believe pesticides harm bees.

Body Paragraphs

The body consists of two or more paragraphs and provides the main arguments. This is also where the essayist’s research and evidential support will appear. For example, the essayist might elaborate on the statistics they alluded to in the introductory paragraph to support their points. Many persuasive essays include a counterargument paragraph to refute conflicting opinions.

The final paragraph readdresses the thesis statement and reexamines the essayist’s main arguments.

Types of Persuasive Essays

Persuasive essays can take several forms. They can encourage the reader to change a habit or support a cause, ask the reader to oppose a certain practice, or compare two things and suggest that one is superior to the other. Here are thesis examples for each type, based on the bee example:

Call for Support, Action, or Change : “Stop using pesticides on your lawns to save the environmentally essential bees.”
Call for Opposition : “Oppose the big businesses that haven’t conducted environmental studies concerning bees and pesticides.”
Superior Subject : “Natural lawn care is far superior to using harmful pesticides.”

The Three Elements of Persuasion

Aristotle first suggested that there were three main elements to persuading an audience: ethos, pathos, and logos. Essayists implement these same tactics to persuade their readers.

Ethos refers to the essayist’s character or authority; this could mean the writer’s name or credibility. For example, a writer might seem more trustworthy if they’ve frequently written on a subject, have a degree related to the subject, or have extensive experience concerning a subject. A writer can also refer to the opinions of other experts, such as a beekeeper who believes pesticides are harming the bee population.

Pathos is an argument that uses the reader’s emotions and morality to persuade them. An argument that uses pathos might point to the number of bees that have died and what that suggests for food production: “If crop production decreases, it will be impoverished families that suffer, with perhaps more poor children having to go hungry.” This argument might make the reader empathetic to the plight of starving children and encourage them to take action against pesticide pollution.

The logos part of the essay uses logic and reason to persuade the reader. This includes the essayist’s research and whatever evidence they’ve collected to support their arguments, such as statistics.

Terms Related to Persuasive Essays

Argumentative Essays

While persuasive essays may use logic and research to support the essayist’s opinions, argumentative essays are more solely based on research and refrain from using emotional arguments. Argumentative essays are also more likely to include in-depth information on counterarguments.

Persuasive Speeches

Persuasive essays and persuasive speeches are similar in intent, but they differ in terms of format, delivery, emphasis, and tone .

In a speech, the speaker can use gestures and inflections to emphasize their points, so the delivery is almost as important as the information a speech provides. A speech requires less structure than an essay, though the repetition of ideas is often necessary to ensure that the audience is absorbing the material. Additionally, a speech relies more heavily on emotion, as the speaker must hold the reader’s attention and interest. In Queen Elizabeth I’s “Tilbury Speech,” for example, she addresses her audience in a personable and highly emotional way: “My loving people, We have been persuaded by some that are careful of our safety, to take heed how we commit our selves to armed multitudes for fear of treachery; but I assure you I do not desire to live to distrust my faithful and loving people. Let tyrants fear.”

Examples of Persuasive Essay

1. Martin Luther King, Jr., “Letter From Birmingham Jail”

Dr. King directs his essay at the Alabama clergymen who opposed his call for protests. The clergymen suggested that King had no business being in Alabama, that he shouldn’t oppose some of the more respectful segregationists, and that he has poor timing. However, here, King attempts to persuade the men that his actions are just:

I am in Birmingham because injustice is here. Just as the prophets of the eight century B.C. left their villages and carried their ‘thus saith the Lord’ far beyond the boundaries of their hometowns, and just as the Apostle Paul left his village of Tarsus and carried the gospel of Jesus Christ to the far corners of the Greco-Roman world, so am I compelled to carry the gospel of freedom beyond my hometown.

Here, King is invoking the ethos of Biblical figures who the clergymen would’ve respected. By comparing himself to Paul, he’s claiming to be a disciple spreading the “gospel of freedom” rather than an outsider butting into Alabama’s affairs.

2. Garrett Hardin, “The Tragedy of Commons”

Hardin argues that a society that shares resources is apt to overuse those resources as the population increases. He attempts to persuade readers that the human population’s growth should be regulated for the sake of preserving resources:

The National Parks present another instance of the working out of the tragedy of commons. At present, they are open to all, without limit. The parks themselves are limited in extent—there is only one Yosemite Valley—whereas population seems to grow without limit. The values that visitors seek in the parks are steadily eroded. Plainly, we must soon cease to treat the parks as commons, or they will be of no value to anyone.

In this excerpt, Harden uses an example that appeals to the reader’s logic. If the human population continues to rise, causing park visitors to increase, parks will continue to erode until there’s nothing left.

Further Resources on Persuasive Essays

We at SuperSummary offer excellent resources for penning your own essays .

Find a list of famous persuasive speeches at Highspark.co .

Read up on the elements of persuasion at the American Management Association website.

Related Terms

Argumentative Essay

How to Write a Persuasive Essay (This Convinced My Professor!)

Meredith Sell

You can make your essay more persuasive by getting straight to the point.

In fact, that's exactly what we did here, and that's just the first tip of this guide. Throughout this guide, we share the steps needed to prove an argument and create a persuasive essay.

This AI tool helps you improve your essay > This AI tool helps you improve your essay >

Key takeaways: - Proven process to make any argument persuasive - 5-step process to structure arguments - How to use AI to formulate and optimize your essay

Why is being persuasive so difficult?

"Write an essay that persuades the reader of your opinion on a topic of your choice."

You might be staring at an assignment description just like this 👆from your professor. Your computer is open to a blank document, the cursor blinking impatiently. Do I even have opinions?

The persuasive essay can be one of the most intimidating academic papers to write: not only do you need to identify a narrow topic and research it, but you also have to come up with a position on that topic that you can back up with research while simultaneously addressing different viewpoints.

That’s a big ask. And let’s be real: most opinion pieces in major news publications don’t fulfill these requirements.

The upside? By researching and writing your own opinion, you can learn how to better formulate not only an argument but the actual positions you decide to hold.

Here, we break down exactly how to write a persuasive essay. We’ll start by taking a step that’s key for every piece of writing—defining the terms.

What Is a Persuasive Essay?

A persuasive essay is exactly what it sounds like: an essay that persuades . Over the course of several paragraphs or pages, you’ll use researched facts and logic to convince the reader of your opinion on a particular topic and discredit opposing opinions.

While you’ll spend some time explaining the topic or issue in question, most of your essay will flesh out your viewpoint and the evidence that supports it.

The 5 Must-Have Steps of a Persuasive Essay

If you’re intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place.

1. A topic or issue to argue

This is probably the hardest step. You need to identify a topic or issue that is narrow enough to cover in the length of your piece—and is also arguable from more than one position. Your topic must call for an opinion , and not be a simple fact .

It might be helpful to walk through this process:

Identify a random topic
Ask a question about the topic that involves a value claim or analysis to answer
Answer the question

That answer is your opinion.

Let’s consider some examples, from silly to serious:

Topic: Dolphins and mermaids

Question: In a mythical match, who would win: a dolphin or a mermaid?

Answer/Opinion: The mermaid would win in a match against a dolphin.

Topic: Autumn

Question: Which has a better fall: New England or Colorado?

Answer/Opinion: Fall is better in New England than Colorado.

Topic: Electric transportation options

Question: Would it be better for an urban dweller to buy an electric bike or an electric car?

Answer/Opinion: An electric bike is a better investment than an electric car.

Your turn: Walk through the three-step process described above to identify your topic and your tentative opinion. You may want to start by brainstorming a list of topics you find interesting and then going use the three-step process to find the opinion that would make the best essay topic.

2. An unequivocal thesis statement

If you walked through our three-step process above, you already have some semblance of a thesis—but don’t get attached too soon!

A solid essay thesis is best developed through the research process. You shouldn’t land on an opinion before you know the facts. So press pause. Take a step back. And dive into your research.

You’ll want to learn:

The basic facts of your topic. How long does fall last in New England vs. Colorado? What trees do they have? What colors do those trees turn?
The facts specifically relevant to your question. Is there any science on how the varying colors of fall influence human brains and moods?
What experts or other noteworthy and valid sources say about the question you’re considering. Has a well-known arborist waxed eloquent on the beauty of New England falls?

As you learn the different viewpoints people have on your topic, pay attention to the strengths and weaknesses of existing arguments. Is anyone arguing the perspective you’re leaning toward? Do you find their arguments convincing? What do you find unsatisfying about the various arguments?

Allow the research process to change your mind and/or refine your thinking on the topic. Your opinion may change entirely or become more specific based on what you learn.

Once you’ve done enough research to feel confident in your understanding of the topic and your opinion on it, craft your thesis.

Your thesis statement should be clear and concise. It should directly state your viewpoint on the topic, as well as the basic case for your thesis.

Thesis 1: In a mythical match, the mermaid would overcome the dolphin due to one distinct advantage: her ability to breathe underwater.

Thesis 2: The full spectrum of color displayed on New England hillsides is just one reason why fall in the northeast is better than in Colorado.

Thesis 3: In addition to not adding to vehicle traffic, electric bikes are a better investment than electric cars because they’re cheaper and require less energy to accomplish the same function of getting the rider from point A to point B.

Your turn: Dive into the research process with a radar up for the arguments your sources are making about your topic. What are the most convincing cases? Should you stick with your initial opinion or change it up? Write your fleshed-out thesis statement.

3. Evidence to back up your thesis

This is a typical place for everyone from undergrads to politicians to get stuck, but the good news is, if you developed your thesis from research, you already have a good bit of evidence to make your case.

Go back through your research notes and compile a list of every …

… or other piece of information that supports your thesis.

This info can come from research studies you found in scholarly journals, government publications, news sources, encyclopedias, or other credible sources (as long as they fit your professor’s standards).

As you put this list together, watch for any gaps or weak points. Are you missing information on how electric cars versus electric bicycles charge or how long their batteries last? Did you verify that dolphins are, in fact, mammals and can’t breathe underwater like totally-real-and-not-at-all-fake 😉mermaids can? Track down that information.

Next, organize your list. Group the entries so that similar or closely related information is together, and as you do that, start thinking through how to articulate the individual arguments to support your case.

Depending on the length of your essay, each argument may get only a paragraph or two of space. As you think through those specific arguments, consider what order to put them in. You’ll probably want to start with the simplest argument and work up to more complicated ones so that the arguments can build on each other.

Your turn: Organize your evidence and write a rough draft of your arguments. Play around with the order to find the most compelling way to argue your case.

4. Rebuttals to disprove opposing theses

You can’t just present the evidence to support your case and totally ignore other viewpoints. To persuade your readers, you’ll need to address any opposing ideas they may hold about your topic.

You probably found some holes in the opposing views during your research process. Now’s your chance to expose those holes.

Take some time (and space) to: describe the opposing views and show why those views don’t hold up. You can accomplish this using both logic and facts.

Is a perspective based on a faulty assumption or misconception of the truth? Shoot it down by providing the facts that disprove the opinion.

Is another opinion drawn from bad or unsound reasoning? Show how that argument falls apart.

Some cases may truly be only a matter of opinion, but you still need to articulate why you don’t find the opposing perspective convincing.

Yes, a dolphin might be stronger than a mermaid, but as a mammal, the dolphin must continually return to the surface for air. A mermaid can breathe both underwater and above water, which gives her a distinct advantage in this mythical battle.

While the Rocky Mountain views are stunning, their limited colors—yellow from aspen trees and green from various evergreens—leaves the autumn-lover less than thrilled. The rich reds and oranges and yellows of the New England fall are more satisfying and awe-inspiring.

But what about longer trips that go beyond the city center into the suburbs and beyond? An electric bike wouldn’t be great for those excursions. Wouldn’t an electric car be the better choice then?

Certainly, an electric car would be better in these cases than a gas-powered car, but if most of a person’s trips are in their hyper-local area, the electric bicycle is a more environmentally friendly option for those day-to-day outings. That person could then participate in a carshare or use public transit, a ride-sharing app, or even a gas-powered car for longer trips—and still use less energy overall than if they drove an electric car for hyper-local and longer area trips.

Your turn: Organize your rebuttal research and write a draft of each one.

5. A convincing conclusion

You have your arguments and rebuttals. You’ve proven your thesis is rock-solid. Now all you have to do is sum up your overall case and give your final word on the subject.

Don’t repeat everything you’ve already said. Instead, your conclusion should logically draw from the arguments you’ve made to show how they coherently prove your thesis. You’re pulling everything together and zooming back out with a better understanding of the what and why of your thesis.

A dolphin may never encounter a mermaid in the wild, but if it were to happen, we know how we’d place our bets. Long hair and fish tail, for the win.

For those of us who relish 50-degree days, sharp air, and the vibrant colors of fall, New England offers a season that’s cozier, longer-lasting, and more aesthetically pleasing than “colorful” Colorado. A leaf-peeper’s paradise.

When most of your trips from day to day are within five miles, the more energy-efficient—and yes, cost-efficient—choice is undoubtedly the electric bike. So strap on your helmet, fire up your pedals, and two-wheel away to your next destination with full confidence that you made the right decision for your wallet and the environment.

3 Quick Tips for Writing a Strong Argument

Once you have a draft to work with, use these tips to refine your argument and make sure you’re not losing readers for avoidable reasons.

1. Choose your words thoughtfully.

If you want to win people over to your side, don’t write in a way that shuts your opponents down. Avoid making abrasive or offensive statements. Instead, use a measured, reasonable tone. Appeal to shared values, and let your facts and logic do the hard work of changing people’s minds.

Choose words with AI

You can use AI to turn your general point into a readable argument. Then, you can paraphrase each sentence and choose between competing arguments generated by the AI, until your argument is well-articulated and concise.

2. Prioritize accuracy (and avoid fallacies).

Make sure the facts you use are actually factual. You don’t want to build your argument on false or disproven information. Use the most recent, respected research. Make sure you don’t misconstrue study findings. And when you’re building your case, avoid logical fallacies that undercut your argument.

A few common fallacies to watch out for:

Strawman: Misrepresenting or oversimplifying an opposing argument to make it easier to refute.
Appeal to ignorance: Arguing that a certain claim must be true because it hasn’t been proven false.
Bandwagon: Assumes that if a group of people, experts, etc., agree with a claim, it must be true.
Hasty generalization: Using a few examples, rather than substantial evidence, to make a sweeping claim.
Appeal to authority: Overly relying on opinions of people who have authority of some kind.

The strongest arguments rely on trustworthy information and sound logic.

Research and add citations with AI

We recently wrote a three part piece on researching using AI, so be sure to check it out . Going through an organized process of researching and noting your sources correctly will make sure your written text is more accurate.

3. Persuasive essay structure

If you’re building a house, you start with the foundation and go from there. It’s the same with an argument. You want to build from the ground up: provide necessary background information, then your thesis. Then, start with the simplest part of your argument and build up in terms of complexity and the aspect of your thesis that the argument is tackling.

A consistent, internal logic will make it easier for the reader to follow your argument. Plus, you’ll avoid confusing your reader and you won’t be unnecessarily redundant.

The essay structure usually includes the following parts:

Intro - Hook, Background information, Thesis statement
Topic sentence #1 , with supporting facts or stats
Concluding sentence
Topic sentence #2 , with supporting facts or stats
Concluding sentence Topic sentence #3 , with supporting facts or stats
Conclusion - Thesis and main points restated, call to action, thought provoking ending

Are You Ready to Write?

Persuasive essays are a great way to hone your research, writing, and critical thinking skills. Approach this assignment well, and you’ll learn how to form opinions based on information (not just ideas) and make arguments that—if they don’t change minds—at least win readers’ respect. ‍

Share This Article:

How to Properly Conduct Research with AI: Tools, Process, and Approach

What’s a Double Negative? + How To Fix It

The Official Wordtune Guide

Looking for fresh content, thank you your submission has been received.

school Campus Bookshelves
menu_book Bookshelves
perm_media Learning Objects
login Login
how_to_reg Request Instructor Account
hub Instructor Commons
Download Page (PDF)
Download Full Book (PDF)
Periodic Table
Physics Constants
Scientific Calculator
Reference & Cite
Tools expand_more
Readability

selected template will load here

This action is not available.

13.7: Writing a Persuasive Essay

Last updated
Save as PDF
Page ID 6453

Amber Kinonen, Jennifer McCann, Todd McCann, & Erica Mead
Bay College Library

Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear near the end of your introduction.

Make your appeals in support of your thesis by using sound, credible evidence. Use a balance of facts and opinions from a wide range of sources, such as scientific studies, expert testimony, statistics, and personal anecdotes. Each piece of evidence should be fully explained and clearly stated.

Acknowledge and explain points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This, too, helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

key takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence from credible sources. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

Examples of Essays

“The Case Against Torture,” by Alisa Solomon
“The Case for Torture,” by Michael Levin
“Supporting Family Values,” by Linda Chavez
“Gay ‘Marriage’: Societal Suicide,” by Charles Colson
“Waste Not, Want Not,” by Bill McKibben
“Forget Shorter Showers” by Derrick Jensen
“Why Women Still Can’t Have It All,” by Ann-Marie Slaughter
“Having it All?’ How About; ‘Doing the Best I Can?’” by Andrew Cohen
“Against Headphones” by Virgina Heffernan
“I Have a Dream,” by Martin Luther King Jr.

Persuasion/Argument

Writing for Success

Learning Objectives

Determine the purpose and structure of persuasion in writing.
Identify bias in writing.
Assess various rhetorical devices.
Distinguish between fact and opinion.
Understand the importance of visuals to strengthen arguments.
Write a persuasive essay.

THE PURPOSE OF PERSUASIVE WRITING

The purpose of persuasion in writing is to convince, motivate, or move readers toward a certain point of view, or opinion. The act of trying to persuade automatically implies more than one opinion on the subject can be argued.

The idea of an argument often conjures up images of two people yelling and screaming in anger. In writing, however, an argument is very different. An argument is a reasoned opinion supported and explained by evidence. To argue in writing is to advance knowledge and ideas in a positive way. Written arguments often fail when they employ ranting rather than reasoning.

Most of us feel inclined to try to win the arguments we engage in. On some level, we all want to be right, and we want others to see the error of their ways. More times than not, however, arguments in which both sides try to win end up producing losers all around. The more productive approach is to persuade your audience to consider your opinion as a valid one, not simply the right one.

THE STRUCTURE OF A PERSUASIVE ESSAY

The following five features make up the structure of a persuasive essay:

Introduction and thesis
Opposing and qualifying ideas
Strong evidence in support of claim
Style and tone of language
A compelling conclusion

CREATING AN INTRODUCTION AND THESIS

The persuasive essay begins with an engaging introduction that presents the general topic. The thesis typically appears somewhere in the introduction and states the writer’s point of view.

Avoid forming a thesis based on a negative claim. For example, “The hourly minimum wage is not high enough for the average worker to live on.” This is probably a true statement, but persuasive arguments should make a positive case. That is, the thesis statement should focus on how the hourly minimum wage is low or insufficient.

ACKNOWLEDGING OPPOSING IDEAS AND LIMITS TO YOUR ARGUMENT

Because an argument implies differing points of view on the subject, you must be sure to acknowledge those opposing ideas. Avoiding ideas that conflict with your own gives the reader the impression that you may be uncertain, fearful, or unaware of opposing ideas. Thus it is essential that you not only address counterarguments but also do so respectfully.

Try to address opposing arguments earlier rather than later in your essay. Rhetorically speaking, ordering your positive arguments last allows you to better address ideas that conflict with your own, so you can spend the rest of the essay countering those arguments. This way, you leave your reader thinking about your argument rather than someone else’s. You have the last word.

Acknowledging points of view different from your own also has the effect of fostering more credibility between you and the audience. They know from the outset that you are aware of opposing ideas and that you are not afraid to give them space.

It is also helpful to establish the limits of your argument and what you are trying to accomplish. In effect, you are conceding early on that your argument is not the ultimate authority on a given topic. Such humility can go a long way toward earning credibility and trust with an audience. Audience members will know from the beginning that you are a reasonable writer, and audience members will trust your argument as a result. For example, in the following concessionary statement, the writer advocates for stricter gun control laws, but she admits it will not solve all of our problems with crime:

Although tougher gun control laws are a powerful first step in decreasing violence in our streets, such legislation alone cannot end these problems since guns are not the only problem we face.

Such a concession will be welcome by those who might disagree with this writer’s argument in the first place. To effectively persuade their readers, writers need to be modest in their goals and humble in their approach to get readers to listen to the ideas. See Table 10.5 “Phrases of Concession” for some useful phrases of concession.

Try to form a thesis for each of the following topics. Remember the more specific your thesis, the better.

Foreign policy
Television and advertising
Stereotypes and prejudice
Gender roles and the workplace
Driving and cell phones

Collaboration

Please share with a classmate and compare your answers. Choose the thesis statement that most interests you and discuss why.

BIAS IN WRITING

Everyone has various biases on any number of topics. For example, you might have a bias toward wearing black instead of brightly colored clothes or wearing jeans rather than formal wear. You might have a bias toward working at night rather than in the morning, or working by deadlines rather than getting tasks done in advance. These examples identify minor biases, of course, but they still indicate preferences and opinions.

Handling bias in writing and in daily life can be a useful skill. It will allow you to articulate your own points of view while also defending yourself against unreasonable points of view. The ideal in persuasive writing is to let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and a respectful and reasonable address of opposing sides.

The strength of a personal bias is that it can motivate you to construct a strong argument. If you are invested in the topic, you are more likely to care about the piece of writing. Similarly, the more you care, the more time and effort you are apt to put forth and the better the final product will be.

The weakness of bias is when the bias begins to take over the essay—when, for example, you neglect opposing ideas, exaggerate your points, or repeatedly insert yourself ahead of the subject by using I too often. Being aware of all three of these pitfalls will help you avoid them.

THE USE OF I IN WRITING

The use of I in writing is often a topic of debate, and the acceptance of its usage varies from instructor to instructor. It is difficult to predict the preferences for all your present and future instructors, but consider the effects it can potentially have on your writing.

Be mindful of the use of I in your writing because it can make your argument sound overly biased. There are two primary reasons:

Excessive repetition of any word will eventually catch the reader’s attention—and usually not in a good way. The use of I is no different.
The insertion of I into a sentence alters not only the way a sentence might sound but also the composition of the sentence itself. I is often the subject of a sentence. If the subject of the essay is supposed to be, say, smoking, then by inserting yourself into the sentence, you are effectively displacing the subject of the essay into a secondary position. In the following example, the subject of the sentence is underlined:

Smoking is bad. I think smoking is bad.

In the first sentence, the rightful subject, smoking, is in the subject position in the sentence. In the second sentence, the insertion of I and think replaces smoking as the subject, which draws attention to I and away from the topic that is supposed to be discussed. Remember to keep the message (the subject) and the messenger (the writer) separate.

Developing Sound Arguments

Does my essay contain the following elements?

An engaging introduction
A reasonable, specific thesis that is able to be supported by evidence
A varied range of evidence from credible sources
Respectful acknowledgement and explanation of opposing ideas
A style and tone of language that is appropriate for the subject and audience
Acknowledgement of the argument’s limits
A conclusion that will adequately summarize the essay and reinforce the thesis

FACT AND OPINION

Facts are statements that can be definitely proven using objective data. The statement that is a fact is absolutely valid. In other words, the statement can be pronounced as true or false. For example, 2 + 2 = 4. This expression identifies a true statement, or a fact, because it can be proved with objective data.

Opinions are personal views, or judgments. An opinion is what an individual believes about a particular subject. However, an opinion in argumentation must have legitimate backing; adequate evidence and credibility should support the opinion. Consider the credibility of expert opinions. Experts in a given field have the knowledge and credentials to make their opinion meaningful to a larger audience.

For example, you seek the opinion of your dentist when it comes to the health of your gums, and you seek the opinion of your mechanic when it comes to the maintenance of your car. Both have knowledge and credentials in those respective fields, which is why their opinions matter to you. But the authority of your dentist may be greatly diminished should he or she offer an opinion about your car, and vice versa.

In writing, you want to strike a balance between credible facts and authoritative opinions. Relying on one or the other will likely lose more of your audience than it gains.

The word prove is frequently used in the discussion of persuasive writing. Writers may claim that one piece of evidence or another proves the argument, but proving an argument is often not possible. No evidence proves a debatable topic one way or the other; that is why the topic is debatable. Facts can be proved, but opinions can only be supported, explained, and persuaded.

On a separate sheet of paper, take three of the theses you formed in Exercise 1, and list the types of evidence you might use in support of that thesis.

Using the evidence you provided in support of the three theses in Exercise 2, come up with at least one counterargument to each. Then write a concession statement, expressing the limits to each of your three arguments.

USING VISUAL ELEMENTS TO STRENGTHEN ARGUMENTS

Adding visual elements to a persuasive argument can often strengthen its persuasive effect. There are two main types of visual elements: quantitative visuals and qualitative visuals.

Quantitative visuals present data graphically. They allow the audience to see statistics spatially. The purpose of using quantitative visuals is to make logical appeals to the audience. For example, sometimes it is easier to understand the disparity in certain statistics if you can see how the disparity looks graphically. Bar graphs, pie charts, Venn diagrams, histograms, and line graphs are all ways of presenting quantitative data in spatial dimensions.

Qualitative visuals present images that appeal to the audience’s emotions. Photographs and pictorial images are examples of qualitative visuals. Such images often try to convey a story, and seeing an actual example can carry more power than hearing or reading about the example. For example, one image of a child suffering from malnutrition will likely have more of an emotional impact than pages dedicated to describing that same condition in writing.

WRITING AT WORK

When making a business presentation, you typically have limited time to get across your idea. Providing visual elements for your audience can be an effective timesaving tool. Quantitative visuals in business presentations serve the same purpose as they do in persuasive writing. They should make logical appeals by showing numerical data in a spatial design. Quantitative visuals should be pictures that might appeal to your audience’s emotions. You will find that many of the rhetorical devices used in writing are the same ones used in the workplace.

WRITING A PERSUASIVE ESSAY

Start by acknowledging and explaining points of view that may conflict with your own to build credibility and trust with your audience. Also state the limits of your argument. This too helps you sound more reasonable and honest to those who may naturally be inclined to disagree with your view. By respectfully acknowledging opposing arguments and conceding limitations to your own view, you set a measured and responsible tone for the essay.

Make sure that your style and tone are appropriate for your subject and audience. Tailor your language and word choice to these two factors, while still being true to your own voice.

Finally, write a conclusion that effectively summarizes the main argument and reinforces your thesis.

Choose one of the topics you have been working on throughout this section. Use the thesis, evidence, opposing argument, and concessionary statement as the basis for writing a full persuasive essay. Be sure to include an engaging introduction, clear explanations of all the evidence you present, and a strong conclusion.

Key Takeaways

The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion.
An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way.
A thesis that expresses the opinion of the writer in more specific terms is better than one that is vague.
It is essential that you not only address counterarguments but also do so respectfully.
It is also helpful to establish the limits of your argument and what you are trying to accomplish through a concession statement.
To persuade a skeptical audience, you will need to use a wide range of evidence. Scientific studies, opinions from experts, historical precedent, statistics, personal anecdotes, and current events are all types of evidence that you might use in explaining your point.
Make sure that your word choice and writing style is appropriate for both your subject and your audience.
You should let your reader know your bias, but do not let that bias blind you to the primary components of good argumentation: sound, thoughtful evidence and respectfully and reasonably addressing opposing ideas.
You should be mindful of the use of I in your writing because it can make your argument sound more biased than it needs to.
Facts are statements that can be proven using objective data.
Opinions are personal views, or judgments, that cannot be proven.
In writing, you want to strike a balance between credible facts and authoritative opinions.
Quantitative visuals present data graphically. The purpose of using quantitative visuals is to make logical appeals to the audience.
Qualitative visuals present images that appeal to the audience’s emotions.

Share This Book

Feedback/errata.

Comments are closed.

How to Write a Persuasive Essay: From a Definition to Paper Writing

4 August 2023

last updated

Students use reasons to demonstrate the validity of controversial ideas when writing a persuasive essay. Basically, argumentative compositions encourage readers to accept a specific stand on a current issue. Convincing papers persuade persons who read to change their thoughts and ideas. In this case, writers rely on brainstorming, researching, structuring the work in different sections, and proofreading. Moreover, 10 steps on how to write a persuasive essay improve the overall quality, credibility, and applicability of papers. Firstly, preparing several drafts aligns arguments with discussed ideas. Then, meeting rubrics improves overall outcomes during rewriting. However, peer review remains an essential step toward writing better papers. In turn, additional tips include a persuasive introduction, unbiased opinions, and adequate details. Besides, conclusions show that persuasive essays must provide sufficient support for debatable topics.

Key Features of How to Write an Outstanding Persuasive Essay

Nowadays, essay writing is a typical task for all students, and learners at various levels of education commonly write persuasive essays. They master their skills as a means of providing an opinion on different topics. For example, writers develop their arguments to persuade their audience. In this case, an in-depth discussion concerning persuasive writing focuses on its definition, supporting evidence section, and rebuttal section. Persuasive essays must express one’s opinion clearly, while proper knowledge of how to write a persuasive essay can help learners to encourage readers to accept a specific viewpoint. Persuasive essay writing skills demonstrate one’s creativity and communicate a strong emotion, covering brainstorming, researching, structuring, and proofreading methods. Besides, compelling persuasive compositions include a personal connection to the topic. Convincing introductions should contain a summary of the main points, opposing ideas, and rebuttals. Successful writers include a strong thesis statement to express the main arguments provided in their essays. As a result, this article on how to write a persuasive essay remains helps to organize persuasive papers.

How to Write a Persuasive Essay: From a Definition to Paper Writing

Definition of What Is a Persuasive Essay and Its Meaning

Persuasive essays mean a specific type of academic paper. Basically, the main aim of writing a persuasive essay is to convince readers that a particular opinion is correct, and students should support their persuasive essay topics using valid arguments and making a claim, striving to show readers that it is reasonable. Moreover, persuasive writing requires learners to explain their positions in an organized manner. It not only addresses all relevant perspectives but also demonstrates the superiority of the author’s point of view. In turn, the development of a persuasive argument requires an unbiased approach to a particular topic. It is because authors provide not only a complete argument but also a comprehensive discussion. Therefore, a persuasive essay can be defined as a piece of writing that works to coerce an audience to accept a given position concerning a controversial topic.

Purpose of a Persuasive Essay

Persuasive essays use reasons to demonstrate the validity of ideas. For instance, the purpose of persuasive essays is to encourage readers to accept a particular viewpoint. Compelling compositions convince persons who read to act in a specific way. Basically, the hypothesis in persuasive papers relies on a value or a policy:

approval of specific values or standards;
disapproval of specific subjects;
a call for the adoption of the change in beliefs or policies.

Writers debate an issue that affects them, society, or country since they know how to write a persuasive essay. Basically, outstanding compositions contain the definition of an item and show both sides of an argument. Moreover, writing a good persuasive essay means taking a clear stand on the problem, considering the third person, and following formal language for discussion.

Use of a Persuasive Essay

A persuasive essay is used to advance an individual’s opinion to the audience through evidence-based writing, which persuades readers of its objectivity. In particular, there are two main sections in the body of such an essay: supporting evidence and rebuttal. Each of these sections plays a vital role in convincing the audience of the validity of an argument. Thus, this type of essay is essential because it prepares young minds for the development of sophisticated objective arguments that contribute positively to academia.

Evidence Section of a Persuasive Essay

A segment of the body in a persuasive essay is designed to discuss evidence supporting the author’s main argument. For instance, a significant portion of body paragraphs contains evidence from experts acquired during research on an issue. In this case, a crucial aspect of a persuasive speech is the provision of facts that have been established through studies with irreproachable methodologies. Also, detailed explanations must support the evidence. These aspects demonstrate logical reasoning and a clear link to a thesis statement. Hence, the choice of evidence used to support the author’s central claim has a significant impact on an essay’s overall persuasion effect.

Rebuttal Part in Persuasive Essays

Students include a rebuttal section within the body of a persuasive essay. In particular, this section is equally important. It allows authors to explain the flaws of the other competing lines of thought. For example, the rebuttal portion of a persuasive essay contributes to the coercion effect. Moreover, it shows the audience that writers have considered alternative opinions and found them to be deficient. Hence, an effective persuasive essay must display a high level of objectivity in identifying the shortcomings of opposing opinions.

Other Features

Persuasive essays are a stepping stone toward objective scientific arguments. Basically, the consistent practice of skills in a persuasive essay develops the ability to argue objectively by integrating reasons, evidence, and logic. In this case, objective arguments are the foundation of the scientific language of disagreement, which is independent of personal biases. Consequently, such works prepare learners for participation in the academic sphere through the contribution of new arguments or refuting existing arguments.

Criteria for Writing Persuasive Essays

1. knowledge.

Persuasive essays express one’s opinion clearly. The following points are essential in preparing persuasive essays:

stating the problem, opinion, and solution clearly;
including sufficient evidence and details to support opinions;
presenting and summarizing essential issues in introduction and conclusion parts.

2. Thinking

Persuasive essays demonstrate one’s creativity and express strong emotions. In particular, these compositions contain logical and reasonable ideas organized in a sequence. Besides, students must connect ideas with covered opinions. In turn, the following points are essential for demonstrating higher thinking abilities:

supporting ideas with details and reasons;
presenting personal reasons for supporting arguments;
demonstrating a high level of understanding of essential concepts from secondary sources.

3. Communication

Persuasive essays rely on explicit expressions and logical organization of ideas. One must:

present opinions clearly;
demonstrate formal voice, style, and tone;
use correct spelling, grammar, and punctuations;
implement fluent sentences and paragraphs when organizing arguments or ideas.

4. Application

If students understand how to write a persuasive essay, they include personal connections to persuasive speech topics . Moreover, writers must:

use information from external sources to support opinions;
demonstrate an understanding of the importance of the topic.

10 Steps on How to Write a Good Persuasive Essay

1. brainstorming.

Students brainstorm to generate ideas that support assigned themes. In this case, they can use several ways of creating the necessary concepts for supporting argumentative topics:

Free writing – One writes quickly without stopping, editing, and self-correcting. The process makes students aware of what they already know, think, and feel on essay topics .
Subject Tree – Scholars must note down related ideas and connect them with the main topic. For example, students use a tree structure to organize thoughts that support the main ideas presented.
List – The process involves listing ideas that support the topic.
Clustering – The step involves drawing a circle that contains the main topic. Basically, writers list other ideas related to the concept on the ring’s sides.
Outline – Learners create a composition framework, which includes the main points. In turn, the process consists of breaking down the main topic into sub-points.

2. Researching

Researching involves gathering information from libraries or other credible sources by considering how to write a persuasive essay. Basically, students may use the Internet as a suitable source of credible information. In turn, acceptable sources include reference works, books, and scholarly articles. However, writers should observe the following points:

assessing a site for timeliness and reputability;
considering the website’s purpose of the site;
evaluating the website’s reliability and the author’s credibility;
gathering all the source information and covering credentials during citing;
avoiding all forms of plagiarism during writing.

3. Developing a Thesis Statement

A thesis statement links ideas presented in the composition. For instance, a strong thesis statement contains a claim and supporting details. In turn, effective thesis statements:

make an assertion and take a stance;
generalize information;
do not include facts;
contain debatable information;
appear as the last sentence in the introduction.

Supporting details reinforce and sustain the main argument. In particular, different organization methods on how to write a persuasive essay make academic papers compelling. For example, scholars use problem-solution, cause-effect, and statement of reason organization writing techniques. Moreover, strong thesis statements combine claims and supporting details in one sentence. In turn, one may change the composition’s direction based on the pattern for organizing the evidence.

4. How to Write a Persuasive Essay With a Good Introduction

The introduction contains the composition’s most general information. Basically, writers set the essay’s road map in the opening paragraph. In turn, important points include:

Definition – The introduction identifies, defines, and describes discussed topics. The student describes the main ideas discussed in the subject.
Relevance – The first section shows the importance, concept, and theme in the composition. Compelling opening paragraphs explain how the essay impacts society.
Thesis Statement – Students put the thesis statement as the last sentence in a composition.

5. Writing Body Paragraphs

The body contains adequate details that support the main arguments. For instance, compelling papers address each supporting aspect in a separate and fully developed section. Moreover, including necessary evidence leads to compelling papers, covering how to write a persuasive essay. In this case, argumentative works include:

topic sentence in every paragraph;
topic sentence that summarizes the supporting details;
every paragraph supports a single idea.

6. Writing Opposing Arguments

Persuasive essays provide opposing views. Basically, writers state and explain different concepts in articles. In this case, specific approaches show how a person with conflicting thoughts may clash with the main arguments.

7. Writing Rebuttal Claims

Writers must provide an application that opposes counterclaims. For example, effective rebuttals show the weaknesses in the contrasting arguments. Sometimes, one may agree with some concepts in the refutations. Moreover, compelling compositions indicate the student’s thoughts on the contradictions.

8. Writing a Conclusion

The conclusion closes the persuasive essay. Scholars rewrite the thesis statement and words it differently to follow the rules of how to write a persuasive essay. Closing paragraphs reiterate and summarize the main points of compositions. In this case, writers should observe the following points:

Relevance – Conclusions repeat the importance of the topic;
Review – Closing elements reiterates the points discussed in the body;
Summary – The last item in a persuasive essay recaps the main points.

9. Rewriting

Students should rewrite first drafts and effect necessary changes that make persuasive papers readable. Basically, scholars follow the following points:

Learners rewrite first drafts and incorporate appropriate modifications. In this case, the process makes persuasive essays suitable for the target audience.
Rewriting papers several times ensures that compositions meet the required standard on how to write a persuasive essay.
Rubrics play an essential role in determining the effectiveness of achieving significant concepts in essays.
Second and subsequent drafts ensure that papers meet the required academic standards.

10. Proofreading and Editing

Proofreading papers comes as the last step on how to write a persuasive essay, determining the overall quality. In particular, students read essays several times and identifies significant ideas. For instance, primary goals include identifying common grammatical mistakes and other syntax errors. In this case, identifying spelling mistakes that lower the paper’s quality leads to better outcomes from readers. Other important concepts include the removal of grammatical errors that may affect the readability of a persuasive essay.

Peers play a significant role when proofreading written works. Basically, the authors of persuasive essays should ask scholars to read written essays for identifying hidden mistakes. In this case, an analysis of essays improves the overall outcomes of the target audience. Furthermore, peer-evaluation enhances the overall flow of information in the composition. In turn, embracing peers for proofreading or editing written works improves the overall quality.

Recommendations for Writing a Persuasive Essay

Introduction

Persuasive essays contain compelling opening paragraphs, leading to relevance and readability of papers. If scholars are familiar with the rules of how to write a persuasive essay, they provide a summary of the main points, opposing ideas, and rebuttals. In turn, successful writers include a strong thesis statement for expressing the main arguments. Besides, a debatable thesis statement works best for persuasive essays.

Outstanding writers provide compelling ideas for supporting core arguments. For instance, unbiased views and judgments influence the reader’s thoughts on a specific topic. Moreover, well-developed arguments enhance the overall quality of persuasive essays.

Good writers present adequate information that supports the main arguments, counterarguments, and refutations. In this case, real-life examples make a persuasive essay compelling and useful.

What Is Persuasive Writing? (Complete Answer With Examples)

No matter what you do in life, you will probably find yourself needing to master persuasive writing.

What is persuasive writing?

Persuasive writing is a type of writing that is used to convince or persuade someone of something. It is often used in business and marketing contexts but can be used in any type of writing. Persuasive writing uses logical, emotional, and structural techniques to seek agreement and initiate change.

In this article, I will answer the most common questions related to “What is persuasive writing?”

What Is Persuasive Writing? (Detailed Answer)

Table of Contents

A more complete explanation of persuasive writing is that it is a type of writing that is used to try to change or influence the opinion of the reader.

It can be used in many different contexts, such as in business, politics, or marketing, but it can also be used in other types of writing, such as essays or articles.

These are the common characteristics of persuasive writing:

Evidentiary support (facts, statistics, case studies, etc)
Easy reading experience (transitions, word choice, etc)

In order to be persuasive, your writing must be well thought out, purposeful, and bookended with a strong introduction and conclusion.

Persuasive writing can be formal, informal, or even colloquial in style and tone.

As far as the point of view, you can use first-person, second-person, or third-person. No matter what point of view you use, keep the focus on the reader.

What Is the Purpose of Persuasive Writing?

The purpose of persuasive writing is to grab attention, compel readers to think differently, arouse emotions, challenge assumptions, facilitate agreement, change minds, and—ultimately—convince the reader to take a specific action.

For example, you can convince:

Website visitors to sign up to your email newsletter
Blog post readers to click on an affiliate link
Your manager to allow you to work remotely
Clients to buy your product or service
A politician to fix a broken streetlight
An artist to hire you as a ghostwriter for rappers
A literary agent to represent your novel or book
Your favorite writer to respond to your letter to an author
Dissertation reviewers to give you higher marks
Readers to positively comment on your Power Rangers Fan Fiction

3 Types of Persuasive Writing

The three major types of persuasive writing are ethos, pathos, and logos. In my opinion, the best persuasive writing includes all three.

Here are definitions and examples of all three types.

Ethos is the writer’s character or credibility.

In order to be persuasive, a writer must establish trust with the reader. One way to do this is by being transparent and honest about who you are and your credentials.

You can also build ethos by using credible sources, such as statistics, case studies, and expert opinions.

An example of ethos in persuasive writing is:

“As a lifelong resident of this community, I know the importance of keeping our streets clean. I urge you to vote in favor of the cleanup proposal.”

Pathos is the emotional appeal to the reader.

The persuasive writer must connect with the reader on an emotional level in order to convince others to agree with them.

You can use word choice, stories, and “emotional” language to trigger a guttural feeling response in readers.

Here is an example of pathos in persuasive writing:

“Please fix this streetlight. It’s been broken for weeks and it’s very unsafe. Our children play in this neighborhood and I’m worried about their safety.”

Logos is the logical appeal to the reader.

The persuasive writer must make a rational argument in order to be persuasive. You can use facts, statistics, and expert opinions to make your argument.

Here is an example of logos in persuasive writing:

“The national evidence shows that working remotely can increase productivity by up to 43%. My productivity is even higher at 47%. Please consider allowing me to work from home.”

13 Forms of Persuasive Writing

There are many forms of persuasive writing.

Here are 13 forms:

Editorials —Opinion pieces that argue for or against a position.
Letters to the Editor —Written responses to articles or editorials, often voicing an opinion.
Print advertisements —Adversiting materials that try to sell a product or service.
Sales letters —Written materials used to sell a product or service.
Pamphlets —Flyers or brochures that promote a product, service, or cause.
Songs —Emotional music-based lyrics to inspire unity and action.
Social media postings —Tweets, posts, and pins that try to create agreement.
Speeches —Presentations given before an audience in order to persuade them of an idea or course of action.
Treatments —Proposals made to individuals or groups in order to influence them.
Websites —Pages or sites that attempt to persuade the reader to take a desired action.
Poems —Verses that try to convince the reader to believe in a certain idea or course of action.
Email marketing —Messages that try to convince the recipient to buy a product or service.
Personal essays —Narratives that argue for or against a position.

Related: Best AI Essay Writer (Tested & Solved)

What Is Persuasive Writing? (Examples)

One of the best ways to learn persuasive writing is to read actual examples.

Here are 5 persuasive writing examples to answer that question.

Example 1: Editorial on Car Accidents at an Intersection

It’s time for the city to take action and stop car accidents from happening at an intersection. There have been too many accidents at this intersection, and it’s only a matter of time before someone is killed.

The city needs to install a traffic light or stop sign to help control the flow of traffic.

This will help to prevent accidents from happening, and it will also make the intersection safer for pedestrians.

Example #2: Essay on Changing the School Mascot

The school should consider changing its mascot. There are many reasons why this is a good idea.

One reason is that the current mascot is offensive to some people.

Another reason is that the mascot doesn’t reflect the diversity of the school’s student body.

Changing the mascot would be a symbolic gesture that shows that the school values all of its students.

Example 3: Letter to the Editor about Gun Control

I am writing in support of gun control. I believe that we need stricter gun laws to prevent mass shootings from happening.

The current laws are not working, and we need to take action to make our schools and public places safer.

I urge you to join me in supporting gun control. It’s time for us to take a stand and make our voices heard.

Example 4: Advertisement for a Credit Card

Looking for a credit card that offers low-interest rates and no annual fees? Look no further!

Our credit card has everything you need and more. It offers 0% APR on purchases and balance transfers, and no annual fees.

Apply today and get started on your path to financial freedom!

Example 5: Email to Teacher to Allow Extra Credit for Class Participation

Hi Mrs. Jones,

I was wondering if I could get some extra credit for class participation. I have been trying to participate more in class, and I think it has improved my grades and helped the entire class feel more motivated.

Is there any way that I could get an extra point or two for my participation grade?

Thank you for your time and consideration!

What Is Persuasive Writing? (Famous Examples)

Here are a few famous examples of persuasive writing:

Letter from Birmingham Jail by Martin Luther King Jr.
Tilbury Speech by Queen Elizabeth I
Common Sense by Thomas Paine
Ain’t I A Woman by Sojourner Truth
Declaration of Rights of the Women of the United States by Susan B. Anthony

What Is Persuasive Writing? (The Parts)

Persuasive writing is made up of several parts. To truly answer the question, “What is persuasive writing?” it’s helpful to understand these various parts.

Let’s explore the following four persuasive writing terms:

Counterargument
Call to action

What Is a Hook in Persuasive Writing?

A hook in persuasive writing is a technique that writers use to capture the reader’s attention. It’s a way to get the reader interested in what you have to say.

There are many different types of hooks, but some of the most common include:

Here is a good example of a hook in persuasive writing:

“Birth control is not about birth, it’s about control.”—Anonymous

This quotation is a good hook because it is provocative and makes the reader think. It gets them interested in the topic of birth control and makes them want to read more.

What Is a Claim in Persuasive Writing?

A claim in persuasive writing is a statement that you make to support your argument. It is your position on the topic that you are discussing.

Your claim should be clear, concise, and easy to understand. You should also be able to back it up with evidence.

Here is an example of a claim:

“Donating to Clean Water International will save thousands of innocent lives.”

What Is a Counterargument in Persuasive Writing?

A counterargument in persuasive writing is a statement that opposes your position.

It is an argument that the other person could make against you.

You should be prepared to address any counterarguments that the other person might raise. This will help you to strengthen your argument and convince the other person of your position.

Here is an example of a counterargument:

“Donating to Clean Water International is not a sustainable solution.”

What Is a Call to Action in Persuasive Writing?

A call to action is a request that the reader takes some specific action. It is a plea for the reader to help you achieve your goal.

Your call to action should be clear, specific, and actionable. You should also make it easy for the reader to take action.

Here is an example of a call to action:

“Please donate to Clean Water International today to help save thousands of lives tomorrow.”

Persuasive Writing Techniques & Tips

When writing to change hearts and minds, there are techniques and tips you can use to maximize your results.

Apply these proven persuasive writing techniques:

Reframing —Presenting the issue in a different light.
Framing —Using specific language to create a particular impression.
Bandwagoning —Emphasizing that many people support your position.
Pathos, Logos, & Ethos —Appealing to the reader’s emotions, logic, and association with authority.
Figurative language —using creative language to make your argument more impactful (stories, analogies, similies, etc).
Repetition —Using the same words or phrases to convince the reader. Repeating your claim.
Language patterns —The artful use of phrases to subtely shift a reader’s thinking.
Rhetorical questions —Asking the reader a question that forces them to think about the issue.
Speak directly to the reader —Making a direct appeal to the reader.

When using these techniques, it’s important to be aware of your readers and their interests.

Tailor your message to match their needs, hopes, fears, and belief systems.

What Is a Persuassive Writing Map?

A persuasive writing map is a way to structure and organize your argument.

Here is a persuasive writing map that works well for me:

Start with a strong and clear claim.
State your reasons for supporting that claim.
Include supportive evidence.
Sprinkle in persuassive techniques.
Address any counterarguments that the other person might raise.
Finish with a short and simple call to action.

Using a persuasive writing map can help you stay on track and make sure that your argument is clear and easy to follow.

It can also help you to be more persuasive by addressing the other person’s interests and concerns in the most compelling way.

A persuasive writing map is also known as a persuasive writing outline.

How Is Persuasive Writing Different than Other Forms of Writing?

Persuasive writing is easy to confuse with different types of writing.

Many people ask me how persuasive writing is different from:

Argumentative writing
Expository writing
Informational writing

Persuasive Writing vs. Argumentative Writing

Argumentative writing is a type of persuasive writing. It is a more formal type of writing that mainly uses evidence to support your position.

The big difference is that argumentative writing is based more on logic and reason.

Persuasive writing usually relies heavily on emotion-laden opinions.

Expository Writing vs. Persuasive Writing

Expository writing is a type of informative writing.

It is a less formal type of writing that explains a topic or idea.

The main difference between expository writing and persuasive writing is that persuasive writing attempts to convince the reader to take a specific action.

Informational Writing vs. Persuasive Writing

Informational writing is a type of non-fiction writing. It is a formal type of writing that provides information about a topic or idea.

Persuasive writing might inform but its main goal is to change thinking, feeling, and behavior.

Persuasive Writing vs. Narrative Writing

Narrative writing is a type of creative writing.

It tells a story and uses the writer’s own experiences to support the story.

The main difference between persuasive writing and narrative writing is that persuasive writing is non-fiction and uses evidence to support the argument, while narrative writing is fiction and does not have to be true.

However, narrative writing can include elements of persuasive writing.

Persuasive Writing vs. Technical Writing

Technical writing is a type of informative writing. It is a formal type of writing that provides information about a technical topic or idea.

Both types of writing are nonfiction.

One major difference is that technical writing is usually written for people who are already familiar with the general topic, while persuasive writing might be written for people who are not as familiar with the topic.

Technical writing also includes step-by-step guides on how to perform a specific task.

What Is Persuasive Writing for Kids?

Many kids start to learn persuasive writing in first or second grade.

As kids get older, their teachers give them more challenging persuasive writing assignments.

In high school and college, students often write persuasive essays, speeches, and arguments.

Here is a short video that goes over persuasive writing for kids:

What Is a Persuasive Writing Anchor Chart?

A persuasive writing anchor chart is a visual tool that helps younger students learn and remember the key elements of persuasive writing.

It typically includes:

The 5 W’s (who, what, when, where, why)
The 3 C’s (claim, clear evidence, clever reasoning)
How to Appeal to Emotions
How to Appeal to Logic
How to use Persuassive Devices

A persuasive writing anchor chart might also give students sentence starters to help jog their creativity.

It serves as a kind of “Mad Lib” or “fill in the blank” template for students.

Why Is Persuasive Writing Important?

Persuasive writing is important because it can be used in so many different contexts.

It’s a great way to get your point of view across or to convince someone to do something. Additionally, persuasive writing is an essential skill for business and marketing.

If you know how to write persuasively, you can write better resumes and cover letters.

That can get you a better job— with more pay.

If you sell anything (and, let’s be honest, we ALL sell something), you can attract more clients. You can also convert more clients into customers.

In school, you can get better grades. As an employee, you can foster better teamwork and move people to action.

Persuasive writing can also convince funders to give money to worthwhile causes, such as feeding children or bringing clean water to people in need.

In short, persuasive writing can make the world a better place for all of us to live.

Can You Use Persuasive Writing in Any Type of Writing?

Yes, persuasive writing can be used in any type of writing. However, it is often most effective when it is used in business or marketing contexts, where the goal is to change or influence the opinion of the reader.

You can apply persuasive writing tips and techniques to:

School assignments (reports, essays)
Nonfiction books
Grant proposals
Reviews (movies, books, products, etc)
Blog posts and articles
Love letters
Writing a Dungeons and Dragons book
Internal newsletter
Affiliate marketing
And much more!

What Are Some Tips for Writing Persuasively?

Here are some good tips for writing persuasively:

Know your audience : In order to be persuasive, you must understand who you are trying to persuade.
Start with a strong claim: In order to be persuasive, you must make a strong argument that is not easily deconstructed or debunked.
Support your claim with evidence : This is where the rubber meets the road. You must back up your argument with facts, data, and expert testimony (if applicable).
Use deep reasoning to explain the evidence: Once you have presented your evidence, you must then explain why it supports your argument.
Make an emotional appeal: People are often persuaded more by emotion than logic. You can use powerful words and images to create an emotional response in your reader.
Be succinct: Don’t ramble on and on. Get to the point and make your argument understandable by everyone.

Persuasive Writing Topics

There are an almost unlimited number of persuasive writing topics. Below you’ll find a few ideas to spark your own creativity.

Here is a list of possible persuasive writing topics to consider:

Education: Should college be free?
Dating: Is it bad to give up on dating and relationship?
Prosperity: How to achieve financial prosperity
Politics: Is it time for a new political party?
Lifestyle: Veganism – pros and cons
Environment: Should we all become vegetarians?
Morality: Abortion – is it right or wrong?
Art: Books are better than TV
Texting: Do guys like good morning texts?
Science: Is cloning moral?
Technology: AI will one day take over the world
Food: Is our food killing us?
Energy: Should we all live off grid?
Health: Is organic food better for you?
Pets: Should exotic animals be kept as pets?
Transport: The rise of the electric car
Religion: Is there a God?
Parenting: Raising a child in the internet age
Gaming: Can a DM cheat at D&D?

Best Persuassive Writing Tools and Resources

I’ve been writing persuasively for over 20 years.

Here are my favorite persuasive writing tools and resources:

If you only try one tool, I highly recommend Jasper AI (formally known as Jarvis and Conversion.ai).

I use Jasper every day to automatically generate thousands of original words for persuasive writing, blog posts, contracts, and more.

Final Thoughts: What Is Persuasive Writing?

The next step in learning persuasive writing is lots of practice. You’ll get better the more you do it.

There are a ton of helpful articles on this site about how to write better.

Here are a few related posts hand-selected for you:

How To Write An Editorial (Your Expert Cheat Sheet)
How to Write an Ode (Step-by-Step with Examples)
Time Skips in Writing: 27 Answers You Need To Know

Reading Rockets Hamilton University

IMAGES

Write a Persuasive Essay Like a Pro
Persuasive Essay
Persuasive Essay Writing
Persuasive Essay: Definition, Examples, Topics & Tips for Writing a
💄 Persuasive article meaning. What Is Persuasion? Definition, Examples
50 Free Persuasive Essay Examples (+BEST Topics) ᐅ TemplateLab

VIDEO

Persuasive Essay Introductions
Writing_Persuasive_S1b-Quickwrite Persuasive Speech
Writing_Persuasive_S2-Notice Problems & Think of Solutions
How to write a persuasive essay
Persuasive essay. #shorts #education #english #essay #writing
What is a persuasive essay?

COMMENTS

Persuasive Essay
The term "persuasive" is an adjective derived from verb "persuade," which means "to convince somebody.". A persuasive essay is full of all the convincing techniques a writer can employ. It presents a situation, and takes a stand - either in its favor, or against it - to prove to readers whether it is beneficial or harmful for them.
Understanding Persuasive Writing (Definition, Examples, Tips)
Persuasive writing is a type of non-fiction writing that has the aim of spreading information while persuading the reader of the writer's stance or point of view. Persuasive writing has been used in the English language for years.It can easily be found in reviews, advertisements, marketing copies, etc.. This article will detail the basics of persuasive writing, its importance, core ...
Persuasive Essay: Definition, Writing Tips, and Examples
What Is a Persuasive Essay. Persuasive essays are a form of writing that aims to sway the reader's viewpoint or prompt them to take a specific action. In this genre, the author employs logical reasoning and compelling arguments to convince the audience of a particular perspective or stance on a given topic.
Persuasive Essay Guide: How to Write a Persuasive Essay
Outline your argument. Outlining your entire essay before you get to writing it can help you organize your thoughts, research, and lay out your essay structure. Detail all your main points and pair them with all of the relevant, supporting evidence from your sources cited. 5. Write your introduction.
Persuasive Essay: Definition, Examples, Topics & Tips for Writing a
Detail the subject which will be discussed. Present your thesis statement to provide the reader with your take on the subject. Body 1st, 2nd, 3rd, etc Paragraphs. The body of the essay is traditionally made up of three paragraphs but you are free to write more or less depending on the information you wish to present.
Writing a Persuasive Essay
The thesis should. 1. be a complete sentence, 2. identify the topic, and. 3. make a specific claim about that topic. In a persuasive paper, the thesis is a claim that someone should believe or do something. For example, a persuasive thesis might assert that something is effective or ineffective.
Tips for Writing Academic Persuasive Essays
Define key terms, as needed. Much of an academic persuasive essay is dedicated to supporting the claim. A traditional thesis-driven essay has an introduction, body, and conclusion, and the support constitutes much of the body. In a persuasive essay, most of the support is dedicated to reasoning and evidence (more on that below).
6.4: Persuasive Essays
Writing a Persuasive Essay. Choose a topic that you feel passionate about. If your instructor requires you to write about a specific topic, approach the subject from an angle that interests you. Begin your essay with an engaging introduction. Your thesis should typically appear somewhere in your introduction. Be sure to have a clear thesis that ...
Persuasive Essay ⇒ Definition and Writing Guide with an Outline
A persuasive essay is a type of writing that attempts to convince the reader or opponent that your argument or position is valid. The main aim of a persuasive essay is to convince readers to consider your point of view. Remember that you are trying to persuade someone who may not necessarily agree with you.
Persuasive Essay in Literature: Definition & Examples
Persuasive Essay Definition. A persuasive essay (purr-SWEY-siv ESS-ey) is a composition in which the essayist's goal is to persuade the reader to agree with their personal views on a debatable topic. A persuasive essay generally follows a five-paragraph model with a thesis, body paragraphs, and conclusion, and it offers evidential support using research and other persuasive techniques.
How to Write a Persuasive Essay (This Convinced My Professor!)
The 5 Must-Have Steps of a Persuasive Essay. If you're intimidated by the idea of writing an argument, use this list to break your process into manageable chunks. Tackle researching and writing one element at a time, and then revise your essay so that it flows smoothly and coherently with every component in the optimal place. 1.
13.7: Writing a Persuasive Essay
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
Persuasive Writing
Persuasive Writing Examples. Persuasive writing is used in a variety of genres. One place where it sees frequent use is in argumentative essays. Students write this type of essay frequently, but ...
Persuasion/Argument
The purpose of persuasion in writing is to convince or move readers toward a certain point of view, or opinion. An argument is a reasoned opinion supported and explained by evidence. To argue, in writing, is to advance knowledge and ideas in a positive way. A thesis that expresses the opinion of the writer in more specific terms is better than ...
How to Write a Persuasive Essay: From a Definition to Paper Writing
Definition of What Is a Persuasive Essay and Its Meaning. Persuasive essays mean a specific type of academic paper. Basically, the main aim of writing a persuasive essay is to convince readers that a particular opinion is correct, and students should support their persuasive essay topics using valid arguments and making a claim, striving to show readers that it is reasonable.
What Is Persuasive Writing? (Complete Answer With Examples)
Table of Contents. A more complete explanation of persuasive writing is that it is a type of writing that is used to try to change or influence the opinion of the reader. It can be used in many different contexts, such as in business, politics, or marketing, but it can also be used in other types of writing, such as essays or articles.
Comprehensive Definition of Persuasive Writing: Exemplary Cases Included
Persuasive writing is a type of writing that aims to convince the reader to adopt a particular idea or take a specific action. It is a form of argumentative writing that presents a clear and compelling argument to persuade the reader to accept the author's point of view. Persuasive writing is often used in advertising, politics, and public ...
Persuasive writing
Persuasive writing is a form of writing intended to convince or influence readers to accept a particular idea or opinion and to inspire action. [1] A wide variety of writings, such as criticisms, reviews, reaction papers, editorials, proposals, advertisements, and brochures, utilize different persuasion techniques to influence readers.
What Is a Persuasive Essay?
A persuasive essay explains a specific topic and attempts to persuade the audience that your point of view is the most informed, logical and valid perspective on the topic. This genre is also known as the argumentative essay. While an expository essay written for an exam or a standardized test may have a persuasive element, most persuasive or ...
8 Tips and Strategies for Better Persuasive Writing
Here are a few tips and tricks to writing more persuasively. 1. Focus on the Best Possible Audience. Writers often make the mistake of generalizing their audience in the hopes of persuading as many people as they can. But that only dilutes what you are saying.
Persuasive Writing
Persuasive writing is a form of writing where the writer attempts to convince or persuade the audience to adopt a particular point of view or take a specific action by presenting logical reasoning, supporting evidence, and compelling arguments. This type of writing encourages students to formulate a clear viewpoint on a particular topic ...
How to Write an Argumentative Essay
Here's a stellar argumentative essay definition from Perdue OWL: "The argumentative essay is a genre of writing that requires the student to investigate a topic, collect, generate, and evaluate evidence, and establish a position on the issue." ... Watch this video to find out more about persuasive writing and learn to write an outstanding ...

Persuasive Essay

Why Persuasion?

Difference Between a Persuasive Essay and an Argumentative Essay

Examples of Persuasive Essay in Literature

Example #2: We Are Training Our Kids to Kill (by Dave Grossman)

Example #3: The Real Skinny (by Belinda Luscombe)

Function of a Persuasive Essay

Related posts:

Post navigation

Understanding Persuasive Writing (Definition, Examples, Tips)

What exactly is persuasive writing?

What is the importance or real-life applications of persuasive writing?

Ethos, Logos, and Pathos- the three pillars of persuasive writing

What are some tips and strategies for effective persuasive writing?

1. Choosing the right topic is important

2. Targeting the right audience and researching about them can do wonders

3. The thesis statement should be defined appropriately

4. Extensive research

5. Strategic repetition is important

6. Address counter-arguments

7. Directly speaking to the readers is important

8. Careful selection of words

Core lessons

Popular lessons

Stay awhile. Your weekly dose of grammar and English fun.

Persuasive Essay: A Guide for Writing

What Is a Persuasive Essay

Which Three Strategies Are Elements of a Persuasive Essay

Persuasive Essay Outline

Take Your Persuasive Writing to the Next Level!

How to WritHow to Write a Persuasive Essay

Choose a Strong Topic

Research Thoroughly

Brainstorm a Solid Thesis Statement

Organize Your Thoughts

Develop Compelling Arguments

Revise and Edit

Tips for Writing a Persuasive Essay

Persuasive Essay Examples

Want to Easily Influence Your Readers?

What are the 7 Tips for Persuasive Essays?

Writing a Persuasive Essay

THE ART OF PERSUASION

STEPS FOR WRITING PERSUASIVELY

Step Two: Pose a Research Question

Step Three: Draft a Thesis

Step Four: Research

Step Five: Plan Your Argument; Make an Outline

Feedback, Revision, and Editing

Share this:

Follow Blog via Email

Subscribe to Blog via Email

Twitter feed

65 Tips for Writing Academic Persuasive Essays

Classical structure of an argument essay

Persuasive introductions should move from context to thesis

Define key terms, as needed

Use P-E-A-S or M-E-A-L to support your claim

Use “they say / i say” strategies for Counterarguments and rebuttals

Common Types of counterarguments

Responding to counterarguments

When concluding, address the “so what?” challenge

The entire essay should use rhetorical appeals strategically

Share This Book

persuasive essay

Persuasive Essay Topic Criteria

Persuasive Essay Structure

Types of Persuasive Essays

The Three Elements of Persuasion

Terms Related to Persuasive Essays

Examples of Persuasive Essay

Further Resources on Persuasive Essays

Related Terms

How to Write a Persuasive Essay (This Convinced My Professor!)

Table of contents

Meredith Sell

Why is being persuasive so difficult?

What Is a Persuasive Essay?

The 5 Must-Have Steps of a Persuasive Essay

1. A topic or issue to argue