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10 Tips and Techniques for Customer Service Problem-Solving

October 11, 2023

In the customer service world, challenges arise when you least expect them. Whether you're a seasoned professional or just starting, mastering the art of problem-solving is essential.

In this article, we’ll share with you 10 simple yet effective tips and techniques that will empower your team to navigate customer service issues like a pro.

From active listening to setting realistic expectations and offering solutions, these strategies will benefit your business by enhancing your team’s problem-solving skills and boosting customer satisfaction.

Why are problem-solving skills important in customer service?

Problem-solving skills are crucial in customer service because they turn frustrating situations into bright opportunities. When you effectively identify and address customer issues, you also show that you genuinely care about their satisfaction.

These skills build trust, improve customer loyalty, and lead to positive word-of-mouth recommendations. Moreover, they help your team handle challenges efficiently, reducing stress and improving overall job satisfaction.

In short, mastering problem-solving in customer service is the key to creating happy customers and a thriving, customer-centric business.

Customer Service Problem-Solving # 1 - Active Listening

Active listening is a vital technique in customer service problem-solving. It involves fully focusing on what the customer is saying, not just waiting for your turn to speak.

To practice it effectively, encourage your team to maintain eye contact, nod in acknowledgment, and use phrases like "I understand" to show empathy. Let them practice how to avoid interrupting and give customers the space to express themselves fully.

By truly hearing your customers’ concerns and needs, your team can respond more precisely and find solutions that leave customers feeling valued and satisfied. This successfully turns potentially challenging situations into positive experiences.

Edapp can empower your customer service team's problem-solving skills by offering interactive and customized training courses. These problem solving training courses include EdApp’s Problem Solver course. There’s also a course on Dealing with Difficult Customers .

Through scenario-based simulations, your team members can practice resolving real-life customer issues in a safe learning environment. Edapp's reporting and analytics features allow you to monitor individual progress, identify areas for improvement, and provide targeted feedback.

With the flexibility of mobile learning , your team can also access training anytime, anywhere, making it convenient to sharpen their problem-solving abilities. Plus, Edapp's engaging and adaptive content makes sure that your team stays motivated and develops the critical skills needed to excel in customer service problem-solving.

Sign up to EdApp for free to unlock your customer service team’s best potential.

Customer Service Problem-Solving # 2 - Stay Calm and Patient

Staying calm and patient is a superpower in problem-solving. When your team keeps their cool even in tough situations, it sends a reassuring message to the customer that they’re competent and there to help.

Some tips you can give them are to take deep breaths, to remember it's not personal, and to not rush through the conversation. Pausing to collect their thoughts can also lead to better solutions and prevent the situation from escalating.

With this customer service problem-solving skill, your team gains the upper hand in resolving issues effectively, creating happier customers, and making their jobs less stressful in the process.

Customer Service Problem-Solving # 3 - Apologize Sincerely

Apologizing sincerely is a golden technique in customer service. When your team members genuinely say, "I'm sorry," they show empathy and take responsibility for any inconvenience the customer has faced, regardless of fault.

This simple act of acknowledging their frustration can go a long way in diffusing tension and starting the path toward resolution when it comes to customer service problem solving. A sincere apology demonstrates that your customer service team cares about their experience and is committed to making it right.

So, don't let your team underestimate the power of a heartfelt "I'm sorry" in turning a customer's problem into an opportunity to leave them feeling valued and satisfied.

Customer Service Problem-Solving # 4 - Take Ownership

Taking ownership is a remarkable technique when dealing with customer problems. When your team members accept responsibility for resolving an issue, they send a clear message to the customer that their concerns matter to your business.

It doesn't matter if your product or service caused the problem. By taking ownership, your team demonstrates a commitment to finding a solution and ensuring their satisfaction. This step builds trust and confidence in your customers, showing that your team is there to support them every step of the way.

Encourage your team to say, "I'll take care of this for you." It's a powerful way to transform challenges into opportunities in exceptional customer service problem solving.

Customer Service Problem-Solving # 5 - Set Realistic Expectations

Setting realistic expectations is an important step for customer service problem solving. When you communicate clear timelines, you're being honest and transparent with what the customer can expect.

This helps manage their expectations and prevents disappointment down the road. Under-promising and over-delivering is a technique your team can use to make sure that they have the time and resources needed to meet or exceed the commitments they’ve made.

This technique not only prevents misunderstandings but also creates a positive experience by showing that your team is dependable and trustworthy. It ultimately makes customers happier and more satisfied with the service they receive.

Customer Service Problem-Solving # 6 - Collaborate with Colleagues

Letting your team members collaborate with their colleagues for problem-solving is like having a superhero team for customer service in your organization. Sometimes, challenges are complex, and it's perfectly okay to call in reinforcements.

They can also involve other team members or departments when needed, ensuring that they have all the expertise and resources at their disposal. Effective internal communication is the key here; so make sure that everyone is on the same page.

This customer service problem solving example helps find more comprehensive solutions and demonstrates a unified commitment to customer satisfaction. So, remind your team that they’re not alone in this mission–collaborate, conquer, and make your customers' day better together.

Customer Service Problem-Solving # 7 - Offer Solutions

Offering solutions is not just about acknowledging the issue; it's about actively seeking ways to fix it. Presenting practical solutions to the customer's problem shows that your team is dedicated to making things right and that customer satisfaction is their top priority.

So when faced with examples of problem-solving scenarios, have your team discuss the options, outlining the pros and cons if necessary, to help your customers make an informed decision.

Offering solutions not only resolves the immediate problem but also fosters trust and loyalty, leaving customers feeling heard, valued, and confident in your team’s ability to provide exceptional service.

Customer Service Problem-Solving # 8 - Follow-Up

Once the issue is resolved, your customer service team shouldn’t leave your customers hanging. They should take the extra step to check in with them.

Whether it's a quick email or a phone call, asking if everything is going well shows that your team genuinely cares about their satisfaction even after the problem is resolved. It's a fantastic way to ensure their needs are fully met and to gather valuable feedback for continuous improvement.

Following up not only leaves a lasting positive impression but also transforms a simple resolution into a memorable and delightful customer experience . So, remind your team to circle back and make sure that your customers are smiling long after the issue is history.

Customer Service Problem-Solving # 9 - Document the Interaction

When your team members keep detailed records of customer issues and the steps taken to resolve them, they’re creating a valuable resource for your customer service team.

These records offer a clear picture of past challenges and solutions, making it easier to spot trends and identify areas for improvement. Plus, they guarantee consistency in your service by allowing any team member to pick up where you left off, providing a seamless customer experience.

Think of documentation as your team’s secret weapon for conquering future customer service adventures, helping them navigate problems with confidence and precision.

Customer Service Problem-Solving # 10 - Learn from Each Case

After resolving an issue, let your team take a moment to reflect on what went well and what could be improved. Have them analyze customer feedback and common issues to identify patterns and trends.

By turning each case into a learning opportunity, your team can continually refine their problem-solving skills and fine-tune your business’s customer service approach.

It's the key to growth, making sure that you and your team are always ready to tackle new challenges with even greater expertise. This ultimately creates happier customers.

Donna is an elearning content writer for EdApp, a mobile-based microlearning platform designed for today's digital training needs. When she's not writing web articles, she writes lines of code or songs or anything food-related.

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The Guide to Effective Customer Service Problem Solving

Cases that start as “I don’t know” quickly become “I figured it out!”

“I don’t know” isn’t a good enough answer in customer support. When customers come to you with unique problems and unusual questions, we can’t refuse to answer them. In this guide, we’ll give you the steps to turn that “I don’t know” into something better:

“I don’t know, but I’m going to figure it out.”

With this guide to effective customer service problem solving, we give you a three-step process to follow:

• take stock of the information you’ve been given,
• gather any additional information you need,
• and then work to solve the problem and respond to the customer.

Let’s get started.

Assess the information you have

Information is the most important tool in your tool belt. The first step in solving any problem is to identify all the information you already know. Whether this case was escalated to you for help, or if you’ve just realized that there may be more than meets the eye to this problem, take the time to lay out everything you know.

Customer’s tone

How does your customer feel about the situation? Are they technically minded, or are they struggling to describe technical issues ? Are they calm and cooperative? Or combative and frustrated? Is this a deal-breaker for them? Or is it just a weird bug? The demeanor of your customer will inform how you approach the situation going forward.

Customer’s history

Do a quick review of the customer’s previous support interactions, any purchases they’ve made, what plan type they are on, etc. This context will help you replicate the issue, as well as respond appropriately to the customer.

What’s happening?

Do you know enough about what’s happening? Have they sent through screenshots? Error messages? Console data? What were they trying to accomplish? It doesn’t need to be a technical problem for this step to still be important. Understanding what the customer’s motivation is will help solve a variety of issues.

Has this happened before?

It’s very unlikely that this is a brand new problem. Has the customer reported it happening before? Has any other customer reported it happening before? Help desk search functions are incredibly powerful tools. Search error messages and problem statements to see if other customers have reported similar issues. You can also search the internet to see if it’s a third-party issue. For example, if you’re using a third-party payment system, you might be seeing one of their errors when customers are purchasing on your website.

Gather more information

Okay, we’re partway there! If you didn’t have an epiphany while you were sorting through the information already at your disposal (sometimes that happens!), it’s time to gather more data.

Can you replicate it?

There’s no way to get more information than to get hands-on with the problem. Do you see the same thing happening?

If not, what information do you need to replicate it?

If you can’t replicate the issue, it’s probably because you’re doing something different or in a different environment. What information do you already have about the customer’s environment? What do you need to know in order to do exactly the same thing?

• Environment: browser version, extensions (try it incognito?), other settings.
• Steps: can they record a screengrab? What are they trying to do? What error message do they get?
• Specific settings: what account are they using? What version of your product are they using? If you can try it in their account (using “admin mode” or “god mode” so you can see it without asking for their username or password), does it happen for you as well?

Ask other people

Now’s the time to check in with other people on your team to see if they have any ideas. Have they ever seen something similar?

Depending on your relationship with your product and engineering team, you may also be able to check in with them at this point. However, many teams have a more formal bug reporting process in place to prevent “side of the desk” questions from interfering with their workflow. If that’s the case, you may want to do more research first.

Solve the problem

Now you’ll need to actually solve the problem for the customer. It might require finding a workaround, or reporting a bug to the development team.

Bug or works-as-designed?

Once you’ve replicated the issue, you’ll need to decide whether that is the way it’s supposed to work, or if you’ve found a bug. If it’s a bug, congrats! You can file a bug ticket and ask your engineering team to fix it. If it’s a feature or a design flaw, you may need to make a case for an update. In this case, the complex problem may turn into a feature request.

Is there a workaround?

Can you get to the customer’s desired end result in another way? Whether the issue turns out to be a bug or a feature, if you can find another way to achieve their goal, your customer will be happy!

Write a great response

Once you’ve replicated the issue, solved the problem, found a workable solution, or at least documented the bug for a future fix, you need to get back to the customer. Writing an empathetic, thorough response can make all the difference in a complex situation.

In many cases, your response will follow the same steps as a great customer service apology :

• Offer explanation
• Fix the problem
• Wrap it up and let them know what’s next

Resources for Customer Service Problem Solving

We all need a little help sometimes. If you’re learning how to fix more difficult problems, these resources can help.

Help Scout’s Art of Troubleshooting

On a mission to troubleshoot a bug? This guide is super helpful .

Support Details website

Learn how to use Developer Tools, especially Web Consoles

Be like Sherlock, and look for clues!

Customer support requires communication skills and problem-solving skills. Looking for the clues to solve the puzzle becomes a big part of your job as soon as you start to take on more difficult customers. With this guide to customer service problem solving, you’ll have a systematic way to approach those tough questions. Cases that start as “I don’t know” quickly become “I figured it out!”

How did you like this blog?

Sarah Chambers is a Customer Support Consultant and Content Creator from Vancouver, Canada. When she’s not arguing about customer service, she’s usually outdoors rock climbing or snowboarding. Follow her on Twitter @sarahleeyoga to keep up with her adventures.

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How to Improve Problem Solving Skills in Customer Service

Keeping customers happy pays off.

Happy customers buy more, generate positive word-of-mouth advertising, and create great referrals.

Unhappy customers complain, and they do it loudly. What’s worse, for every customer that complains, 26 stay quiet .  

Delivering great customer service can be challenging, but why?

According to Jeff Toister of Toister Performance Solutions and author of three customer service books , there are five reasons why customer service is so hard:

• It’s not instinctive
• Our customers see what we don’t
• It’s sometimes hard to be friendly
• We aren’t good at multitasking
• Directed attention fatigue

So how do we overcome these challenges ?

Problem-solving.

“Every problem has a solution. You just have to be creative enough to find it.” Travis Kalanick

One of the main reasons our customers do business with us is because we solve a problem for them.

Depending on your product or service, your business can help customers:

• experience something new
• feel comfort
• become healthier

What problem does your business solve for your customers?

Problem -solving skills is vital to Customer Service

Solving a customers’ issue should be the goal of every one of your people.

But typically in the past, when an issue escalated to a certain point, help desk service or customer service reps (CSRs) were told to escalate these calls to a supervisor or manager.

More and more companies are asking customer service reps (CSRs) to handle these types of issues, not managers.

That’s a big change for many CSRs.

It’s also a task CSRs can get right with the proper problem -solving skills training . Failing is not an option for CSRs. It’s just too costly.

What is the impact of poor customer service?

Companies lost $75 billion in 2017 from customers switching to competitors because of bad service. That’s up $13 billion from 2016. With customers demands increasing each year, it doesn’t take much to disappoint customers with poor customer service. Obviously, CSRs need to be at the top of their games to keep customers happy.

This guide offers tips on how to help your people solve customer service problems quickly, efficiently, and cost-effectively.

The guide covers the following topics:

• Critical thinking in customer service
• Rules to help customer service people think critically
• Basic customer service problem-solving scenario
• Concrete steps to solve a customer problem

Keeping customers happy can boost customer loyalty, corporate productivity , and business profitability—goals for every company out there.

“Fall in love with the problem, not the solution.” Uri Levine

Critical Thinking in Customer Service

Delivering epic customer service is essential these days. But that’s easier said than done, given today’s more demanding customers.

Identify critical thinkers

To manage demanding customers requires someone highly skilled in troubleshooting—someone with the creativity to solve difficult problems.

All while under the pressure of the customer.

So, look for customer service people that are creative problem solvers when hiring new workers. These people have a penchant for thinking outside the box to solve problems.

That includes not just the ability to think rationally , but also the need to question the information given. Put simply, critical thinking is never taking anything for granted.

Build critical thinking skills

Customer service people can develop critical thinking skills with practice. In a post by Ransom Patterson on CollegeInfoGeek.com reveals seven ways people can improve critical thinking skills:

• ask basic questions
• question basic assumptions
• be aware of your mental processes
• try reversing thing
• evaluate existing evidence
• think for yourself
• remember you are not perfect

Apply these tips encourages critical thinking.

Another critical thinking technique CSRs can use is constructive controversy. A proven problem-solving method, constructive controversy helps you decide if a decision we’re making is the right one for you. Here’s more on this technique .

Basic Customer Service Problem-Solving Scenario

Savvy businesses aren’t afraid to provide employees with customer service problem-solving training.

One aspect of this training is learning the four phases of a problem-solving situation and what to do during each phase. See below:

Listen to customers

Listening is the first step in solving customer’s problems. It’s also the most critical. But customer service people often need training to do it well.

If customer service reps don’t listen, they won’t know the nature of a customer’s problem and its impact on him or her.

Sometimes, all customers want is for CSRs to lend a sympathetic ear. Other times, they need more.

Also, CSRs need to let customers vent without interrupting them.

Acknowledge customer’s pain

During this phase, CSRs need to acknowledge they heard customers and “feel” their pain.

Paraphrasing the problem back to a customer says you’ve done that. It also makes sure everyone is on the same page. If CSRs don’t fully understand the issue, they may end up providing the wrong solutions. Saying something like “I’m sorry you had to call us to deal with this issue” also helps.

Offer alternative solutions

If the issue is merely an oversight on the customer’s part, no remedy is needed.

But if the situation is the company’s fault or a product or service fails, you may need to offer alternative solutions.

Resolution is critical.

In this case, the customer not only didn’t get what he or she wanted but also were inconvenienced. That’s a bad combination no matter how you look at it. Going above and beyond by resolving the issue and offering a free product or service, a special coupon, or a gift voucher goes a long way with customers.

Execute/Follow-up

After agreeing on a solution, CSRs need to execute. Then, you need to follow up. That ensures that customers end up happy with the resolution and are satisfied with the outcome. If they’re not, then customer service people need to find a way to satisfy them.

Understanding these phases of a successful issue resolution is crucial when dealing with unhappy customers. It’s the “secret sauce” to keep buyers happy.

Extra: Be prepared

In addition to this approach, you may want to have some prepared responses to seven stock questions customers ask. They’re questions that almost every company gets:

• Why don’t you have it in stock?
• Why didn’t you or your company tell its customers?
• Why did I pay less the last time I was here?
• Can I have a refund because of this problem?
• You did it last time I was here?
• You said the problem/product was fixed?
• You said you’d call me when the problem was fixed.

Providing stock responses to these questions not only helps customer care people follow company guidelines but also keeps customers happy.

How to Handle Customer Service Issues: 9 Steps

Problem-solving often seems straightforward, but that’s not always the case. Sometimes, it’s complicated. Having workers well-versed in problem-solving skills and techniques for customer care representatives helps. Approaching issues in a systematic way simplifies the problem-solving process.

Below is a 9-step process that can help CSRs resolve even the most complex customer service issues:

Identify the problem

The key to doing this is to ask the right questions. Below are some customer service problem-solving interview questions:

• What is this call really about?
• Is there an underlying issue causing the problem the customer isn’t aware of?
• What does the customer want us to do?
• Is the issue being made worse by a known problem or bug?
• Is this issue identifying a repeated customer service problem or is it a new issue?

These questions can help CSRs pinpoint the real problem. It’s not always what customers think. Acknowledging the customer’s pain, as we said above, also helps.

Find out what customers need

Try to understand how customers see the issues involved and try to get a solid understanding of his or her needs. If appropriate, ask customers what they’ve done to resolve the issue.

Find out how the issue impacts the customer

Understanding how an issue affects a customer is crucial. It helps CSRs not only connect with the customer but also prioritize tasks.

Clearly define the root of the problem

Having identified the problem in steps 1 to 3, you now need to understand what caused the problem. By identifying the cause of the problem, you will have a better idea of how to solve it. Also, you will know how to avoid a simialr problem in the future.

Produce possible solutions

Knowing the problem, your customer care person needs to start brainstorming solutions. They also need to find out what solutions other co-workers may have used to solve the problem. CSRs can then generate a list of potential solutions.

Evaluate each solution and pick the best

Evaluate all the solutions. Decide if you have the resources to implement it, how much the solution costs, how long it will take to execute it, will it resolve the issue, and if it follows company policy.

Plan the solution’s implementation

Some solutions are easy to execute. Others are harder. For harder solutions, think about who will execute the solution, what will it costs, when and where you will execute it, and how will it be implemented. Also, double check out the benefits of the solution.

Discuss the solution with customers

Having nailed down the solution’s details, discuss it with the customer. Walk through it with him or her step by step and ask for feedback. Be ready to adjust the plan. Execute the solution — After the customer approves the solution, it’s time to execute it. Follow up to certify the progress of the solution, that you’re meeting any deadlines and where you stand with the budget. Re-work your plan, if necessary.

Analyze the results

Having finished the implementation, analyze the results. Use quantitative and qualitative data, if available. Can you improve the solution? Also, ask the customer if the resolution met their expectations. That’s critical.

This ten-step process may seem a bit much for call center agents, technical support people, and customer care representatives to tackle. But using it works.

Having customer care people go through it step by step helps your CSRs quickly resolve customer issues the first time that customers call. Track resolution time to see how your CSRs are doing.

Resolving issues when customers contact your business keeps them happy.

Happy customers buy more, generate positive word-of-mouth advertising, and create outstanding online referrals. On average, a happy customer tells nine people about their experience with you.

Keeping customers happy is the secret to boosting customer loyalty, increasing profitability, and differentiating you from competitors. Doing those things can take your company to the next level.

Unicom Teleservices

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How to Conduct Effective Problem-Solving Sessions with Customer Service

In the customer service industry, effective problem-solving is a crucial skill that can greatly impact customer satisfaction and business performance. When handled properly, problem-solving sessions provide an opportunity to identify and address issues that customers may encounter. This article will delve into the importance of problem-solving in customer service and provide key elements and techniques for conducting successful sessions. Additionally, we will explore common challenges faced during problem-solving sessions and offer strategies to overcome them.

Understanding the Importance of Problem-Solving in Customer Service

Problem-solving plays a significant role in ensuring customer satisfaction. When customers face challenges or issues, their overall experience can be negatively affected. However, by actively engaging in problem-solving sessions, businesses can effectively address customer concerns and improve their experience. By resolving issues promptly and efficiently, companies can enhance customer loyalty and build long-term relationships.

Customer service is a vital aspect of any successful business. It is the backbone of customer satisfaction and retention. When customers encounter problems or difficulties, it is crucial for businesses to have a robust problem-solving mechanism in place. By acknowledging and addressing customer concerns, companies demonstrate their commitment to providing exceptional service and ensuring customer happiness.

Problem-solving in customer service goes beyond simply fixing a specific issue. It involves understanding the root cause of the problem and implementing long-term solutions to prevent similar issues from arising in the future. This proactive approach not only resolves immediate concerns but also helps businesses improve their overall operations and customer experience.

The Role of Problem-Solving in Customer Satisfaction

Customer satisfaction is the key to success for any business. By addressing customer issues through problem-solving sessions, companies demonstrate their commitment to resolving problems quickly and effectively. By actively listening to customers’ concerns and providing appropriate solutions, businesses can restore trust, boost customer satisfaction, and ultimately improve their reputation in the market.

Problem-solving sessions provide an opportunity for businesses to engage with their customers on a deeper level. By actively involving customers in the problem-solving process, companies show that they value their opinions and are dedicated to meeting their needs. This collaborative approach not only helps resolve immediate issues but also strengthens the bond between businesses and their customers.

Furthermore, effective problem-solving can lead to positive word-of-mouth referrals. When customers have a positive experience with a company’s problem-solving process, they are more likely to share their satisfaction with others. This can result in new customers and increased brand recognition, further contributing to business growth and success.

Improving Business Performance through Effective Problem-Solving

Effective problem-solving can also contribute to improved business performance. By identifying and addressing underlying problems, companies can streamline their operations and optimize their products or services. This, in turn, leads to increased efficiency, decreased costs, and improved overall performance. Problem-solving sessions provide a valuable platform to explore creative ideas and innovative solutions, enabling businesses to stay competitive in the market.

During problem-solving sessions, businesses have the opportunity to gather valuable feedback from customers. This feedback can provide insights into areas that require improvement, allowing companies to make informed decisions and implement necessary changes. By continuously seeking feedback and actively working towards resolving issues, businesses can adapt and evolve to meet the ever-changing needs and expectations of their customers.

Moreover, effective problem-solving can help businesses identify potential opportunities for growth and expansion. By analyzing customer feedback and addressing recurring issues, companies can uncover new market demands and develop innovative solutions to meet them. This proactive approach not only enhances customer satisfaction but also opens doors to new revenue streams and business ventures.

In conclusion, problem-solving is an integral part of customer service and business success. By actively engaging in problem-solving sessions, businesses can address customer concerns, improve satisfaction, and drive overall performance. Effective problem-solving not only resolves immediate issues but also paves the way for long-term growth and success in the market.

Key Elements of a Problem-Solving Session

A successful problem-solving session comprises several key elements that ensure a systematic approach to addressing customer concerns.

In today’s fast-paced business environment, problem-solving has become an essential skill for organizations to thrive. Whether it’s resolving customer complaints, improving internal processes, or finding innovative solutions, effective problem-solving is crucial for success.

Identifying the Problem: The First Step

The initial step in conducting an effective problem-solving session is to identify the root cause of the issue. This requires active listening and gathering relevant information from both customers and internal stakeholders.

During this phase, it is important to create an open and non-judgmental environment where customers feel comfortable expressing their concerns. By empathizing with their experiences and actively seeking their input, businesses can gain valuable insights into the problem at hand.

Additionally, involving internal stakeholders such as employees from different departments can provide a holistic view of the issue. Their perspectives and expertise can uncover underlying factors that may have contributed to the problem.

By examining the problem from various angles, businesses can gain a comprehensive understanding of the situation and lay the foundation for finding the right solution.

Developing Potential Solutions: Brainstorming and Beyond

Once the problem is identified, the next step is to brainstorm potential solutions. In a problem-solving session, team members should be encouraged to contribute their ideas freely.

Brainstorming sessions can be conducted in various formats, such as group discussions, virtual collaboration platforms, or even through anonymous suggestion boxes. The key is to create an environment where creativity flourishes and no idea is dismissed without consideration.

This collaborative approach allows for diverse perspectives and creativity, increasing the chances of finding an effective solution. Moreover, considering multiple alternatives helps in evaluating the feasibility and viability of each potential solution.

During the brainstorming phase, it is important to focus on generating a wide range of ideas without prematurely evaluating them. This encourages out-of-the-box thinking and prevents the group from getting stuck on a single solution too early in the process.

Once a substantial list of potential solutions is generated, the team can move on to the next step of evaluating each option based on criteria such as cost-effectiveness, practicality, and alignment with the organization’s goals.

Implementing and Evaluating the Solution: The Final Steps

After developing potential solutions, it is essential to implement and evaluate the chosen solution. This involves creating an action plan, allocating resources, and assigning responsibilities.

During the implementation phase, effective communication is crucial to ensure that everyone involved understands their roles and responsibilities. Clear instructions, regular progress updates, and feedback mechanisms help keep the team aligned and motivated.

Once the solution is implemented, ongoing evaluation and feedback from customers and team members help to refine the solution as needed, ensuring its effectiveness in addressing the initial problem.

By continuously monitoring the solution’s impact and gathering feedback, organizations can make necessary adjustments and improvements to optimize its outcomes.

Moreover, documenting the entire problem-solving process, including the identified problem, potential solutions, and the chosen solution, can serve as a valuable reference for future problem-solving sessions. This knowledge repository can help organizations build upon past experiences and avoid reinventing the wheel.

In conclusion, a well-executed problem-solving session involves identifying the problem, developing potential solutions through brainstorming, and implementing and evaluating the chosen solution. By following a systematic approach and involving diverse perspectives, organizations can effectively address customer concerns and drive continuous improvement.

Facilitating a Problem-Solving Session: Essential Techniques

Facilitating a problem-solving session requires specific techniques to ensure productive outcomes.

Setting the Stage for a Productive Session

The facilitator plays a critical role in setting the stage for a productive problem-solving session. This involves creating a conducive environment where participants feel comfortable expressing their ideas and concerns. Clearly defining the session’s objectives and establishing ground rules fosters open communication and sets the tone for collaborative problem-solving.

Encouraging Open Communication and Collaboration

Open communication and collaboration are essential for effective problem-solving. The facilitator should encourage active participation from all team members, ensuring that everyone has an equal opportunity to contribute their insights. Creating a non-judgmental atmosphere promotes free thinking, enabling teams to explore a wide range of ideas and perspectives.

Guiding the Team towards Effective Solutions

The facilitator’s role also includes guiding the team towards effective solutions. This involves keeping discussions focused and on track, ensuring that the team does not get sidetracked by unrelated issues. The facilitator should facilitate consensus-building, helping the team to align and make informed decisions. Effective problem-solving requires both critical thinking and collaboration.

Overcoming Common Challenges in Problem-Solving Sessions

While problem-solving sessions are beneficial, they can also present challenges that need to be overcome to achieve desired outcomes.

Dealing with Resistance and Conflict

Resistance and conflicts often arise during problem-solving sessions, hindering the progress. The facilitator should act as a mediator, promoting a respectful and inclusive environment. Encouraging active listening and empathy among team members helps to overcome resistance and conflicts, leading to a more productive session.

Ensuring Participation from All Team Members

Unequal participation from team members can prevent a problem-solving session from reaching its full potential. To ensure that all team members are engaged, the facilitator should explicitly ask for input from quieter team members and ensure that dominant team members do not monopolize the discussion. Establishing a safe space where everyone feels comfortable sharing their thoughts is crucial for fostering equal participation.

Maintaining Focus and Momentum throughout the Session

Problem-solving sessions can sometimes lose focus or momentum due to lengthy discussions or side conversations. The facilitator must keep the session on track by summarizing key points, redirecting discussions when necessary, and managing time effectively. Maintaining a sense of urgency and keeping teams motivated ensures that the session remains productive from start to finish.

In conclusion, conducting effective problem-solving sessions is vital for customer service excellence. By recognizing the importance of such sessions and implementing key elements and techniques, businesses can address customer concerns efficiently and improve overall business performance. Overcoming common challenges requires facilitators to create a supportive environment that fosters open communication, collaboration, and effective decision-making. By adopting these strategies, companies can enhance customer satisfaction, drive innovation, and achieve enduring success.

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Customer Service Problem-Solving Techniques to Improve Your Sales

Customers have numerous issues, with varying degrees of sophistication or viewpoint. They are running out of time. They have an almost unlimited number of product options to choose from. They are wooed by product reviews. 

In such situations, a customer may not be aware of the best solution to an issue. You as a service provider, however, can step into their shoes, come to grips with the problem, work out the solution and gain the customer’s trust. 

The ability to solve a customer’s problem is what makes all the difference between churn and loyalty.

What is Problem-Solving in Customer Service?

Problem-solving in customer service is a skill that entails

• Knowing how to handle a conflict
• Being able to calm an agitated customer using tone of voice and true empathy
• Listening and speaking while maintaining a strong grip on problem-solving techniques.

How does bad customer service affect your business?

Customer service issues must be resolved because they affect other parts of the business. Businesses must become more customer-centric and coordinate their services in order to delight clients by effectively solving their problems.

You may have the ideal product and competitive pricing, but if your customer service is poor, your business can falter.

Let’s look at some of the ways in which bad customer service can impact a business.

Harms Brand Reputation

Customers like to share their stories. As a result, when people have a poor experience, they turn to their favorite media to express their feelings. A single poor review on Twitter or Facebook can defame your brand image.

“It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you’ll do things differently.” -Warren Buffett

Lesser Conversions and Loss of Customers

Inefficient solving of customers’ problems , slow response times, and frequent negative experiences make prospects less likely to become customers and make current customers less likely to stay loyal.

“53% of customers are likely to stop buying from a brand after a poor customer service experience.” – source

Dip in Customer Lifetime Value (CLV)

Companies that consistently provide bad customer service eventually fail. Customers today have so many options that when they have a negative service experience, they will go to a competitor. 

It’s widely known that one-time customers are expensive, whereas recurring customers bring a steady source of income. 

Customer lifetime value is a measure that is computed by adding up all of a customer’s revenue over the course of their engagement with a company. 

You can increase the lifetime value of your customers by delivering outstanding service. This means you can make more revenue by spending less money on customer acquisition.

Steps of Customer Service Problem-Solving

Here is a 5-step process for customer service problem-solving and troubleshooting when you come across a customer issue.

1. Ask, Ask and Ask

Ask the proper questions to learn what is upsetting your customer. You won’t be able to remedy your customer’s problem if you can’t place it. 

For example, ask questions such as, 

“Have you been dealing with this issue for a long time?”

Asking relevant questions will help you identify customer needs while also assisting you in determining an appropriate solution.

2. Identify the Problem

After having a question session with your customer to discuss their pain areas, you can restate or explain the situation as you have come to terms with it. 

You must describe the problem precisely and do so from the customer’s perspective. Get the customer’s approval that you’ve grasped the problem.

Before you move on to the next phase, ask whether there is anything else that is bothering them.

3. Formulate Solutions 

After a thorough examination of the problem, develop various solutions and present the best solution to the customer or prospect. 

Your solution must be focused on the specific problem , and not ambiguous.

4. Deliver the Solution

Deliver the solution as promised. Take advantage of these opportunities to strengthen your customer relationships and demonstrate that you are worthy of their trust.

5. Follow up with Customers

It’s critical to check in with your customers to see how they feel about the solution and confirm that the issue has been fixed. This step demonstrates to customers that your organization values customer service and is committed to providing a better customer experience .

It’s important to ask some of these challenging questions when checking in with present customers in the hopes of upselling, cross-selling, or renewing their contracts. 

“How satisfied are you with our product on a scale of one to ten?”

“How did you come up with that score?”

“What is it about our product/service that you enjoy?”

“Do you think you’ve experienced excellent customer service?”

This will keep you from overlooking warning signs that they’re dissatisfied and might begin to consider switching to a competitor.

In an era where ‘Customer is King” , happy customers are the secret to growth. As a result, customer satisfaction is a direct reflection of the effectiveness of your service team.

“The probability of selling to an existing, happy customer is up to 14 times higher than the probability of selling to a new customer, according to Marketing Metrics” – source

To improve customer experience and increase cross-selling and upselling opportunities, forward-thinking companies link their sales and customer service teams .

9 customer service problem-solving techniques

Customer service exists to assist customers with their demands or any issues that may arise while they are using your product or service. It is, therefore, necessary to train your staff on how to properly resolve customer complaints or problems.  Learn about the methods a service representative can take toward customer service problem solving to deliver superior customer service!

Ask for the Customer’s Needs

Ask probing questions to get to the heart of the matter and uncover unmet customer needs. The answers to these questions can be used to create a workable solution, and this is a consultative approach that will strengthen customer relationships.

Listen to the Customer

Listen to the customer to prod deeper into the issue to determine the underlying cause. Only then will you be able to solve the problem at its core. You could even be assisting your company in developing stronger SOPs or regulations or eliminating a rigid process that is preventing you from running smoothly during the course.

The more you know about your customer and their company, the more you’ll be able to influence their bottom line.

Don’t argue

When we are offended or proven wrong, we have an inbuilt propensity to react in a defensive manner. In customer service, this is a no-no.

To go through the situation unscathed, here are two tips that you can use.

Tip 1: Allow customers to talk

You should let your customers talk until they are able to release their frustrations and calm down. 

Tip 2: Show that you care

The least you can do is support them and be empathetic toward the situation while customers go on explaining their tales. Use consoling phrases to comfort them.

Send Lightning-Fast Response

Every customer is strapped for time and expects a timely response from your support agent, 

Kapture’s omnichannel help desk software can help you streamline how you manage customer inquiries across multiple channels.

Image: Kapture’s omnichannel dashboard

You can route inquiries from a certain channel to a dedicated team. This helps ensure a smooth customer experience and swift resolution of customer inquiries.

Another way around is to add a live chat feature to your website. It is a tool that helps customers instantly connect with your agent and work out solutions. Kapture’s live-chat tools embedded in your website can deliver faster responses.

Follow Solutions to the Conclusion

Once you’ve committed to providing the resolution, it’s in your best interests to see it through to completion.

The standard customer problem-solving process includes following up with clients and providing them with updates to keep them informed.

Sending follow-up emails is the most effective technique to keep in touch with them about the solution’s progress.

Kapture’s help desk software allows you to send emails from the same system that you use to respond to customer queries. You really don’t need to use traditional mail services for this. Likewise, the merits of a single sign-on help desk are many.

Use Visual Content

Your customer service representative can solve customers’ problems in a more comprehensible and exciting manner by offering them visual troubleshooting guides. 

The best options are videos, graphical flow diagrams (depicting step-by-step instructions), or screenshots to resolve some of the very minor yet frequent issues. 

Kapture’s knowledge base feature allows you to store and manage information in just about any format, which includes videos, images, and documents, that can be accessed via self-help tools.

This not only saves your time but also gives customers a quick and intelligible solution to their problems.

Offer an Incentive to Customers

Just to make sure that the recent product or service issue your customer faced did not bring any scar to your relationship, it is a supersmart way to butter up the bond with incentives. 

Offering incentives to clients can help you gain their loyalty, and they may decide to wait until you fix their problem rather than looking for solutions elsewhere.

Incentivizing clients to compensate for the inconvenience encourages them to stay loyal.

Consider presenting a coupon or voucher, for instance, on the next transaction if you want to motivate a customer to use your service again.

Self-Help Option For Your Customers

Provide self-help capabilities such as AI chatbots, knowledge base, or interactive discussion forums so that customers can search, find and resolve problems on their own. AI-powered chatbots offer responses to customer queries contextually.

Do not undermine the convenience of a self-service. This is the most preferred channel of help by customers as revealed by many surveys.

Kapture’s AI and Machine Learning-powered self-serve tools are a fantastic approach to support your tech-savvy customers.

Image: Chatbot powered by Kapture

Customers that are happy with your service will stay longer, become repeat customers, and recommend your service to their friends and colleagues.

That’s why it’s critical to cultivate a customer-centric culture within your organization.

Remember to go the customer problem-solving way to create exceptional customer experiences.

Kapture’s AI-based solutions can assist you in effectively managing the entire customer service process and wowing your clients with customer delight factors such as

• Work-flow automation capabilities
• Omnichannel communication
• Self-help features
• Run automatic surveys
• Generate survey reports

Our solution is easy to use and integrates with other services like cloud telephony, social media, eCommerce, ERP, and others making it easy to collate the information at a centralized location.

Kapture, a customer service automation platform helps your team on how to serve and delight customers right from any touchpoint- and translate those efforts into building a loyal customer base.

Finally, follow the sound and systematic c ustomer service problem-solving techniques outlined in the blog t o win your customer’s hearts.

• customer problem solving
• customer service problem solving techniques
• customer service problems and solutions
• customer-based approach
• handling customer complaints
• problems in sales
• productivity
• troubleshooting customer service

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Table of contents

The complete guide to customer service troubleshooting.

“Houston, we have a problem!”

“Never mind, John – there’s nothing great troubleshooting can’t fix!”

If you’re in customer support , solving customer issues is something you’re expected to be good at. After all, you spend much of your time helping “fix” things for customers.

And while you may be great at fixing customer issues, are you equally great at troubleshooting them?

Those are two very different things.

In this post, we’ll help you understand what customer service troubleshooting entails, and how you can become a great troubleshooter yourself.

Table of Contents

What is troubleshooting.

Quite simply, troubleshooting refers to the process of identifying the root cause of an issue and implementing the best possible solution to fix it. Oftentimes the terms troubleshooting and problem-solving are used interchangeably, but the former specifically pertains to technical support, while the latter is a broader, more general term.

Effective customer support troubleshooting isn’t about finding quick fixes – it follows a more methodical and careful approach to issue resolution. It requires a mix of ingenuity as well as experience; meticulousness and speed.

Implementing a temporary fix can seem like a swift and simple way to close a customer issue, but chances are, sooner or later, you’ll have to bear the brunt of that hasty fix – whether it’s in the form of time or money (or both!). 

Think about this in terms of how several people mismanage their finances. When they’re short on cash, they use their credit cards to “solve” the problem. When it’s time to pay their credit card bill, they try to find a “quick fix” to the issue by taking a cash advance from a different bank account. The result? They get stuck in an almost inescapable debt loop!

Poor troubleshooting is quite like that. Often succumbing to the pressure of resolving customer issues quickly, support professionals tend to rely on short-term fixes rather than spending time and effort in diagnosing why the issue occurred in the first place. This results in nothing but hastily-implemented stopgap solutions that are sure to cause significant long-term damage and loss to your business. 

That’s surely not what you want, do you? 

Well, that’s exactly why effective troubleshooting is crucial.

Why is troubleshooting such an important customer support skill?

Troubleshooting is one of the most critical aspects of a customer support job. Your customers have invested in your product with the hope and trust that it’ll consistently help them achieve their personal as well as their professional goals. If they experience an issue with your product, and if that issue isn’t handled to the best of their expectations, you’re jeopardizing their trust, and that’s bound to affect your customer satisfaction and brand reputation.

Following are the key reasons why great customer support troubleshooting is so essential for business’ success:  

1. It reduces customer churn

Research suggests that most customers will avoid reaching out to customer support agents for help unless absolutely necessary. It’s probably only after they’ve tried everything possible from their end, and haven’t succeeded, that they’ll get in touch with you. At this point, bear in mind that their patience is wearing thin, and their frustration is at an all-time high.

But that’s not entirely a bad thing.

When you go out of your way to fix a really complex customer issue quickly – one they’ve themselves been struggling to resolve, you’re helping earn back their trust and increase customer retention.

One survey found that resolving customer issues at the first engagement can prevent 67% of customer churn. This just goes to prove how important great troubleshooting skills are for service recovery .

2. It improves the customer experience

Imagine a scenario where a customer is under a tight deadline, and their work is stuck because they’re unable to login to your product. At such a time, all that the customer is truly hoping for is that their issue gets resolved quickly, and with minimum effort.

When you’re great at troubleshooting, you’ll empathize with the customer’s plight, know exactly the right questions to ask of them, and not put them under the pressure of inspecting and resolving the issue. 

Your customers will always value and remember these instances where you didn’t just resolve their issues on time but also made the process extremely convenient for them.

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3. It saves you and your customers a lot of time

As a customer service representative, your to-do list is ever-expanding, and working efficiently is the only way you can keep up with the tasks at hand. That’s where your stellar troubleshooting skills come in handy. 

Good troubleshooting is not just about finding the best possible solution to a customer’s problem but is also about finding one quickly. Evaluating similar issues customers have faced in the past, having great knowledge of the product, and regularly documenting the troubleshooting process for unique customer issues are a few ways you can speed up issue resolution. Doing this can save both you as well your customers a lot of time.

The key qualities of a great troubleshooter

Great troubleshooting is an acquired skill. Sure, some people are gifted problem-solvers, but troubleshooting goes beyond the realms of mere problem-solving – it aims at understanding the nature of the problem, why it exists, what’s the best solution to it, and ensuring it doesn’t occur again. To do all of this successfully, customer service agents require the following qualities:

1. Communicating with empathy and patience

The most important quality of a troubleshooter is their ability to patiently listen to customers’ needs while showing genuine empathy for their problems.

It’s important that you pay attention to the smallest of cues and details that customers share with you. At the same time, it’s also essential that you don’t overwhelm them with too many unnecessary questions loaded with jargon. Remember – not all your customers are going to be tech-savvy, so simplify your communication as much as possible. 

Carefully listening to customer issues will help you troubleshoot quickly while also giving you ideas to constantly provide excellent customer service.

2. Researching well

While handling support for a product or service, you’ll have similar customer service issues come up multiple times. Chances are that a lot of these issues are fairly easy to resolve, and will have answers somewhere within your knowledge base , FAQ sections, or your issue logs. In such cases, walking customers through the issue resolution process isn’t much of a challenge.

The true test of your troubleshooting prowess happens when you encounter a unique customer issue that hasn’t been documented before. That’s when you need to know how to research the cause of the issue as well as its possible solutions by scouring through reliable resources across the internet and by discussing the problem with more experienced colleagues. Great research skills are indispensable for great troubleshooting.

3. Thinking out-of-the-box

Some customer issues can be handled in a pretty straightforward manner – you diagnose the issue, identify the main area(s) of concern(s) and find the best way to fix the problem for good. The customer is happy and so are you!

But, being in the tough job that customer support is, you’re well aware that not all days are as rosy and not all customer issues, as simple. 

Approaching complex customer problems requires a mix of critical, logical and creative thinking. You sometimes have to break free from the formulaic approach to resolving issues. 

Creating mind maps, having brainstorming sessions with your team and constantly updating your skills by the way of research and training are some great ways to enhance your creative troubleshooting abilities . 

4. Being a team player

No matter how skilled a problem solver you may be, collaborating with your team on various customer issues is a vital troubleshooting practice. 

Why? Because your support team will have individuals with diverse skill sets, experience, and varied perspectives. This will help you develop a holistic customer service problem-solving approach.

Ensure that you regularly bounce ideas off each other, hold daily discussions about unique customer issues and work together to resolve them. 

5. Being decisive

Customers hate waiting – no secrets there. When they reach out to you with support issues, they expect you to resolve them quickly. 

But as a dedicated service rep, you have to perform your due diligence. Providing them with a quick fix is not the right way to go about it.

How do you then give your customers what they want, without compromising on your support quality?

By being decisive when you need to. 

Once you’ve successfully identified an issue and the possible solutions to fix it, you must be quick in evaluating every solution, choosing the most appropriate one, and helping customers implement it. 

Decisiveness isn’t just about rushing to make a choice when you’re presented with a plethora of options – it’s about making the right one.

Steps involved in the troubleshooting process

Now that we’ve gone over the importance of customer support troubleshooting along with the key skills needed to troubleshoot effectively, let’s unpack what the entire process looks like.

Here’s the step by step guide you’ll need to troubleshoot customer support issues effectively:

1. Understand the problem

The first step in troubleshooting a support issue is to understand the problem. Here’s where the effective communication skills we earlier spoke of come in handy. To understand an issue comprehensively, you must do the following three important things:

a) Ask the customer the right questions 

Perhaps the most important first step in troubleshooting an issue (besides apologizing for it, of course) is  asking the customer the right questions . 

More often than not, customers won’t be able to give you a clear picture of their issue unless you guide them well. Start by asking the most basic question – “Can you please explain the problem you’re experiencing?”. Follow up with more specific questions like, “When did this problem first occur?”, “Can you please send me a screenshot of the error you see?”, “Are you seeing the error message only when you perform a particular action?”, etc.

Your questions should help you get clarity and context about what the issue is and how it’s impacting the customer.

b) Dig deeper into the issue

Once you’ve collected all the necessary information from the customer, the next step is to dig deeper into the issue – check if a similar issue has been documented in the past (in your knowledge base or issue logs). If it has, you know the drill, but if it hasn’t, you’ll have to collect more information to successfully diagnose the issue. 

Ask the customer if they can do a screen share with you. This way, you can use your expertise to gauge the problem better and make note of the important details the customer may have missed sharing with you. 

c) Define the issue 

Once you’ve clearly understood the problem, you should be able to define it – what the issue actually is, what the customer is intending to do vis-à-vis what is happening instead.

At this stage, it is important that you clearly communicate your understanding of the issue to the customer so you’re both on the same page.

2. Break it down

After understanding and defining the issue properly, you’ll have to further break it down to find out at which exact point things went wrong – in other words, identify the “root cause” of the issue. You’ll need to do the following:

a) Test out the basics first (one at a time)

Oftentimes, a customer issue isn’t as complex as it appears to be at the first glance. Changing simple things like clearing the cache and cookies, logging out and logging back in, removing browser extensions, restarting the device and using a different browser can help fix the issue. 

Make sure to try each of the above things one at a time though. Doing this will help you understand which one of your tests exactly resolved the issue. Use your discretion and knowledge to decide the order in which you want to run the tests.

b) Do a before vs. after comparison

A great way to narrow down a tech issue is to compare it with a normal, working version of it. Create a checklist of the differences if you like – it’ll just make it a lot clearer for you to understand where the issue lies and how you should approach it.

3. Identify possible solutions

At this point, you’re well on your way to find a fix or a workaround for the issue your customer is facing.  Brainstorm possible solutions with your team . This is the stage where you’ll also need to see if other departments (for example, engineering) need to step in. Create a list of all possible solutions you’ve come up with. Here are the next steps you should follow:

a) Evaluate alternative solutions

There’s almost always going to be more than one way to fix a customer issue. Your job is to evaluate each one of these alternatives and propose the best one – one that’s the most fool-proof, the fastest and the most convenient to implement. Again, it’s a great practice that you get inputs from your more experienced colleagues here.

b) T est out the chosen solution 

Before getting the customer onboard with the solution, make sure you thoroughly test it out yourself and iron out any issues that might crop up.  You don’t want the customer getting excited for nothing!

If things look good, which they’re most likely to, wonderful! If not, don’t worry – try going back to the earlier steps and see if you’ve missed something and make the required changes.

c) Propose the solution to the customer

After you’ve tested out the solution, it’s time to let the customer know you have a fix for their issue. Try to be as descriptive and clear as possible while sharing details about the proposed solution. If required, fix a call with the customer and walk them through the entire process.

4. Implement the solution

You’ve found the right solution to the issue and your customer’s onboard with it. Great! Now, it’s time to implement it. Considering that you’ve been thorough with all your testing, implementing the fix should be fairly simple.

The following are two important steps to follow after you’ve implemented the fix:

a) Try to find a permanent fix 

Try to analyze if this issue can be fixed permanently so that other customers don’t have to experience the same problem. For example, if while troubleshooting you found that using a particular browser causes your app to crash, let your development team know so they can fix the issue for good.

b) Document the issue

This is a very important step that shouldn’t be missed. Make sure you document all the details about this issue and the resolution process for the benefit of other members in your team as well as other customers. This will help them both save a lot of time if they were to encounter a similar issue in the future. 

Make it a practice to update your knowledge base and issue logs each time you troubleshoot a unique issue.

Most importantly – help your customers help themselves

Following the above structure is a great way to resolve most complex support issues, but a lot of times, simple tweaks can do what a long-drawn-out troubleshooting process doesn’t have to. 

Encourage your customers to perform the basic troubleshooting checks (as mentioned above in step 2) like rebooting their system, clearing their cache and cookies, etc. themselves. Guide them with the information in your knowledge base that’s relevant to their issue. Instead of sending them a direct link to the article, summarize the resolution process in an email and add the article link towards the end. 

Effective troubleshooting is as much about being efficient as it is about being systematic. It’s something both your team and your customers will appreciate.

Now go – be the troubleshooting hero you’re meant to be!

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4 steps to effective customer service problem solving with examples.

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Recently, I came across a fascinating customer service story involving an American Express cardholder. It all began with a seemingly innocent mistake while making a payment involving a decimal point in the wrong spot, resulting in the customer inadvertently paying thousands of dollars instead of hundreds.

Determined to rectify the error and seek guidance, the customer promptly contacted American Express to report the issue. To his relief, a representative assured him that the mistake would have no adverse impact on his account and that all charges would be promptly refunded. Little did he know that this was just the prologue to a series of challenges.

A few days later, the customer was taken aback when he discovered that all his debit cards were unexpectedly suspended. Perplexed and concerned, he went over his account for any indications of suspicious activity or an account block, but to no avail. Thus, he decided to reach out to American Express once more to seek clarification.

To his utter surprise and dismay, the representative he connected with not only questioned why he had not halted the incorrect payment but also accused him of attempting fraud. The customer explained that a previous representative had not advised him to stop the payment and had, in fact, assured him that there would be no negative consequences resulting from his honest mistake.

The response?

That's what customer service does. They tell you what you want to hear.

This quite nasty customer service story inspired me to write about the real purpose of customer service. Which is not “telling customers what they want to hear” but helping customers and resolving their problems.

In this article, you’ll also learn some troubleshooting techniques to make your job easier.

Creating a Good Customer-Centric Culture

A customer-centric culture serves as the bedrock of exceptional problem-solving and sustainable business success. In a world where customers today wield unparalleled power and influence, placing them at the heart of your operations is not just a choice; it is a strategic imperative.

At all levels of the organisation, employees must wholeheartedly prioritise customer happiness, understanding that every interaction is an opportunity to leave a lasting impact. By cultivating such a culture, businesses create a positive and supportive environment that empowers employees to go above and beyond to delight customers.

Nurturing this culture demands a multifaceted approach. One potent strategy is to recognise and reward outstanding customer service efforts. By celebrating employees who embody the customer-centric ethos, businesses reinforce the value they place on exceptional experiences. This recognition motivates individuals to exceed customer expectations continually and sets a powerful example for others to follow.

Encouraging collaboration is another pivotal aspect of fostering a customer-centric culture. In today's interconnected business landscape, problems seldom fit neatly within departmental silos. Emphasising collaboration cultivates a shared sense of responsibility for customer success and enables employees to pool their expertise, collectively devising innovative solutions that surpass individual capabilities. The result is a seamless and consistent experience for customers, who benefit from the collective effort of a united organisation.

To equip employees for the challenges of modern customer service, businesses must invest in skills training. Outstanding problem-solving skills do not materialise by chance; they are honed through intentional development. Equipping employees with the necessary tools and knowledge to navigate diverse customer interactions positions them to respond adeptly and confidently, even in the face of dissatisfied customers.

Customer Service Problem-Solving

Speaking of dissatisfied customers, they hold the key to unlocking greater customer retention. Rather than viewing poor experiences as a liability, businesses must embrace them as opportunities for growth. Each negative interaction presents a chance to introspect, identify pain points, and make tangible improvements. By actively seeking feedback from dissatisfied customers, businesses demonstrate their commitment to listening and learning, earning trust and loyalty in the process.

A customer-centric culture is more than a mere buzzword; it drives superior customer experiences and enhanced customer retention. By prioritising customer satisfaction at every touchpoint, celebrating exceptional service, fostering collaboration, investing in skills training, and actively engaging with dissatisfied customers, businesses can forge a path to sustained success and unmatched customer loyalty. Embrace the customer-centric ethos, and you will unlock the true potential of your organisation in a customer-centric world.

Strategies for Effective Customer Service Problem-Solving

Timely response and resolution are essential components of successful troubleshooting. Customers appreciate swift action, showing that their concerns are taken seriously. Personalisation also plays a significant role, as customers feel valued when their issues are treated individually rather than generically.

Navigating challenging situations with irate customers requires patience and tact. Service reps need to stay calm, acknowledge the customer's feelings, and work towards finding a resolution.

4 Steps for Better Customer Service Problem Solving

As a customer service agent, providing satisfying solutions is essential. Let's explore the path to achieve this.

1. Understanding the Customer's Point of View

Imagine yourself in the customer's shoes. They reach out to you with what seems like an impossible request. For instance, they received a notice that their phone line would be cut due to non-payment, yet they requested credits on their invoices due to financial constraints. Initially, you might question their request, but remember, you're not just an ordinary person; you're a Support Hero tasked with saving the customer's day. Negative thinking won't lead to solutions.

At this stage, it's hard to distinguish if the customer is genuine or potentially fraudulent. However, instead of passing judgment, assume the customer needs assistance and act accordingly. Engage in active listening to comprehend the problem thoroughly and find a way to help.

Exceptional problem-solving hinges on understanding customer needs and concerns. Active listening enables service representatives to connect with customers on a deeper level and empathise effectively. By listening attentively, you can pinpoint the root cause of the problem and tailor solutions to meet their specific needs.

Remember these keywords throughout your journey: fully understand the problem, solve the customer's problem, find a workable solution, and ensure the customer is happy with the resolution.

2. Identifying a Problem

Ensuring that customers are happy with the solutions provided is crucial in customer service. Sometimes, customers simply struggle to articulate their issues, and that's entirely normal. They may not be familiar with your processes or jargon; all they know is that their expectations regarding your product or service have been disappointing.

As a Support Hero, it's your responsibility to restore their faith in your company, but to do that, you must first pinpoint the problem.

To troubleshoot effectively, here are a few questions that can guide you. Sometimes, by asking these simple questions, you can quickly identify an outage or a faulty batch of products sent out by a manufacturer!

Can you describe the problem you're facing precisely? When did this problem start? Has this issue occurred before?

Next, consider the following:

Are all users affected, or is it isolated to just one customer? Has anyone else faced a similar problem in the past?

Once the customer responds, summarise their answers back to them. This gesture demonstrates that you genuinely comprehend their concerns and helps you verify the facts.

If you're unfamiliar with the problem or unsure how to proceed, offer a brief apology and inform the customer that you need to discuss their case with a colleague or supervisor. Maintain a self-assured tone, and don't hesitate to ask the customer to hold on for a moment.

Remember, customers value accuracy even if it takes a bit more time to sort out the issue.

Instead of abruptly transferring a customer to another department, try saying:

"We're committed to resolving this for you. Let me transfer you to a specialist best equipped to address your question."

Customers appreciate the effort you put into understanding their journey and resolving their issues promptly. Poor customer service can lead to bad customer experiences, but by actively listening to their concerns, you can turn their dissatisfaction into a happy customer.

Always focus on solving the problem, no matter how common or complex. As a customer service representative, your role is to provide exceptional support and ensure that customers are satisfied with the resolution.

So, embrace every customer service issue as an opportunity to solve the problem and deliver exceptional customer support. Your dedication and responsiveness will create a positive experience, turning unhappy customers into satisfied ones.

Remember, the help desk is where customer issues are met with efficiency and care. The key to a successful customer service journey lies in how you handle problems and fix them effectively.

3. Find a Solution

Utilise your analytical thinking to devise a solution that best suits your customer's needs. Here are some key questions to help you plan an effective resolution:

Is there enough staff to carry it out?

Who will be involved in implementing the solution?

What is the expected time frame for the solution?

What resources are needed to make it happen?

Who should be informed about the planned solution?

How will the customer be notified about the solution?

Even if you're faced with a case that goes against your company's policy, there is always room for creative suggestions. Take, for example, a customer seeking a refund, which may not align with your policy.

However, consider these alternative solutions:

Inform the customer that you cannot credit the bill, but offer to split the payment into smaller instalments to accommodate their financial situation.

Postpone the account suspension temporarily, allowing the client to continue using the service.

Analyse the customer's account and propose a switch to a more budget-friendly price plan.

Your creativity can turn an unreasonable request into three viable solutions!

But what if you're not the one who can solve the problem?

In such cases, you may need to open a ticket to escalate the issue appropriately. To ensure the ticket doesn't get lost, assign it to yourself and monitor its progress. If the problem remains unresolved after 24 hours, consider contacting the customer to provide an update on your ongoing efforts.

Occasionally, there are situations where the problem cannot be fully sorted. For instance, your company may have stopped selling a particular product, or you may not have a gluten-free option on your menu. However, that doesn't mean you can't offer a helpful solution. If you don't have what the customer needs, guide them to the right source. Let them know where they can find the desired product or suggest alternatives.

Going the extra mile can create customer happiness, even if the solution deviates from their initial expectations.

Here's an example from our experience: My colleague, Justyna, recently chatted with a customer disappointed that our application lacked an in-built screen-sharing and screenshot-making tool. With a composed demeanour, I informed Aline that while LiveChat lacked those features, she could set up an integration for screen-sharing sessions and use a free screenshot tool like Jing. It did the trick! Aline was delighted with the solution, and my mission was accomplished.

Throughout the resolution process, ensure that the customer is at the centre of your focus. Handle customer service issues with attentiveness and empathy, as a positive customer service experience can be transformative. Use a series of questions to fully understand the problem, allowing you to implement the right solution and untangle customer queries effectively.

4. Fix the Problem and Follow Up on the Solution

Finally! The customer has agreed on a solution. You've offered a brief apology for the problem, and now you can fix it and close the case, right?

Unfortunately, it's not always that straightforward.

Sometimes, the solution provided may not address the root cause of the problem. For example, let's say a customer had an issue with the application, and you suggested restarting the device. While this might settle the problem, it's more likely that the customer will return with the same issue, possibly even upset that the initial solution didn't work as expected.

I understand that working in customer service leaves little time for breaks, and now I'm asking you to follow up on your customer's problems. But there are significant benefits to spending a little extra time reaching out to these customers.

Doing so demonstrates genuine care and creates an exceptional customer experience. You ensure that you won't receive calls or chats from furious customers later. You can verify whether your solution worked, giving you confidence for future interactions.

If you find it challenging to make calls or send emails to follow up, don't worry. There are alternative approaches you can take. Some apps allow you to send automatic emails once a ticket is resolved (e.g., LiveChat). You can test and try this feature to save time.

Alternatively, your team can use an automatic survey to gauge customer satisfaction and determine whether the problem was adequately resolved. Platforms like SurveyMonkey and Typeform can be useful in this regard. Alternatively, you can send a simple template asking two questions:

Did we help you solve your problem?

On a scale of 1 to 10, how would you rate your overall experience?

Customers will undoubtedly appreciate these efforts!

In customer service, increasing customer success is vital. To achieve this, it's essential to understand the issue at hand fully. When a customer allows you to delve into their concerns, you can identify the right product or service to address their needs effectively.

Remember, customers are likely to encounter complex problems, and they depend on you for assistance. Utilise customer service problem-solving techniques to handle their issues competently and ensure they are satisfied with the outcome.

Empowering a Customer Service Representative

To excel in issue resolution, customer service reps must have the right skills and authority. Regular training and development programs ensure that representatives are well-prepared to handle various situations effectively.

Additionally, empowering representatives to take ownership of customer issues instils a sense of responsibility, leading to more proactive and efficient resolutions.

Solve Customer Service Problems With Technology

Technology plays a vital role in modern customer service troubleshooting. Customer relationship management (CRM) systems help consolidate customer data, making it easier for representatives to access relevant information quickly.

AI-powered chatbots can provide instant support, resolving common queries and freeing up human representatives to handle more complex issues. Data analytics tools allow companies to gain insights into customer behaviour and preferences, enabling them to tailor their services accordingly.

Measuring and Monitoring Customer Service Success

To continuously improve the way problems are solved, companies need to track and measure their customer service performance. Key performance indicators (KPIs), such as response time, resolution rate, and satisfaction scores, provide valuable insights into the effectiveness of customer service efforts.

By monitoring these metrics, businesses can identify areas that require attention and implement targeted improvements.

Great Customer Service Requires Resolve

Curious about how the story of the American Express customer ended? Well, after cancelling the payment, he reached out to customer service again, giving the company one last chance. However, he connected with a different representative this time—a night-and-day contrast from the previous encounter.

Unlike before, this representative was willing to listen. She grasped the situation immediately, empathising with the customer's plight. After reviewing his account and consulting with her supervisor, she astonishingly informed him that his card would be reactivated. The customer was both shocked and elated with this positive outcome.

It's remarkable how two representatives working for the same company in the same customer service team can provide vastly different experiences—one great and the other terrible.

The root cause of the poor experience is challenging to pinpoint. Perhaps the first representative was not suited for customer service, or management failed to train and motivate them adequately. Regardless, the bottom line was that the customer sought help but did not receive it.

Often, solving a customer-service problem involves navigating between company policies and customer interests, as was evident in this case. The first representative struggled to handle such a situation, whereas the second possessed the necessary skills to address the issue effectively.

Problem-Solving is not just an Ability -- It's a Mindset

As we explored in my previous post on problem-solving skills , the golden rule of customer service is to create a fantastic customer experience even when the problem may not directly concern your product. Offering a possible solution exemplifies the essence of customer service—solving problems, not merely telling customers what they want to hear.

The key to success lies in persistence, utilising the advice shared here, and maintaining a positive outlook. Armed with these qualities, there will be no problem you cannot conquer.

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How to master the seven-step problem-solving process

In this episode of the McKinsey Podcast , Simon London speaks with Charles Conn, CEO of venture-capital firm Oxford Sciences Innovation, and McKinsey senior partner Hugo Sarrazin about the complexities of different problem-solving strategies.

Podcast transcript

Simon London: Hello, and welcome to this episode of the McKinsey Podcast , with me, Simon London. What’s the number-one skill you need to succeed professionally? Salesmanship, perhaps? Or a facility with statistics? Or maybe the ability to communicate crisply and clearly? Many would argue that at the very top of the list comes problem solving: that is, the ability to think through and come up with an optimal course of action to address any complex challenge—in business, in public policy, or indeed in life.

Looked at this way, it’s no surprise that McKinsey takes problem solving very seriously, testing for it during the recruiting process and then honing it, in McKinsey consultants, through immersion in a structured seven-step method. To discuss the art of problem solving, I sat down in California with McKinsey senior partner Hugo Sarrazin and also with Charles Conn. Charles is a former McKinsey partner, entrepreneur, executive, and coauthor of the book Bulletproof Problem Solving: The One Skill That Changes Everything [John Wiley & Sons, 2018].

Charles and Hugo, welcome to the podcast. Thank you for being here.

Hugo Sarrazin: Our pleasure.

Charles Conn: It’s terrific to be here.

Simon London: Problem solving is a really interesting piece of terminology. It could mean so many different things. I have a son who’s a teenage climber. They talk about solving problems. Climbing is problem solving. Charles, when you talk about problem solving, what are you talking about?

Charles Conn: For me, problem solving is the answer to the question “What should I do?” It’s interesting when there’s uncertainty and complexity, and when it’s meaningful because there are consequences. Your son’s climbing is a perfect example. There are consequences, and it’s complicated, and there’s uncertainty—can he make that grab? I think we can apply that same frame almost at any level. You can think about questions like “What town would I like to live in?” or “Should I put solar panels on my roof?”

You might think that’s a funny thing to apply problem solving to, but in my mind it’s not fundamentally different from business problem solving, which answers the question “What should my strategy be?” Or problem solving at the policy level: “How do we combat climate change?” “Should I support the local school bond?” I think these are all part and parcel of the same type of question, “What should I do?”

I’m a big fan of structured problem solving. By following steps, we can more clearly understand what problem it is we’re solving, what are the components of the problem that we’re solving, which components are the most important ones for us to pay attention to, which analytic techniques we should apply to those, and how we can synthesize what we’ve learned back into a compelling story. That’s all it is, at its heart.

I think sometimes when people think about seven steps, they assume that there’s a rigidity to this. That’s not it at all. It’s actually to give you the scope for creativity, which often doesn’t exist when your problem solving is muddled.

Simon London: You were just talking about the seven-step process. That’s what’s written down in the book, but it’s a very McKinsey process as well. Without getting too deep into the weeds, let’s go through the steps, one by one. You were just talking about problem definition as being a particularly important thing to get right first. That’s the first step. Hugo, tell us about that.

Hugo Sarrazin: It is surprising how often people jump past this step and make a bunch of assumptions. The most powerful thing is to step back and ask the basic questions—“What are we trying to solve? What are the constraints that exist? What are the dependencies?” Let’s make those explicit and really push the thinking and defining. At McKinsey, we spend an enormous amount of time in writing that little statement, and the statement, if you’re a logic purist, is great. You debate. “Is it an ‘or’? Is it an ‘and’? What’s the action verb?” Because all these specific words help you get to the heart of what matters.

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Simon London: So this is a concise problem statement.

Hugo Sarrazin: Yeah. It’s not like “Can we grow in Japan?” That’s interesting, but it is “What, specifically, are we trying to uncover in the growth of a product in Japan? Or a segment in Japan? Or a channel in Japan?” When you spend an enormous amount of time, in the first meeting of the different stakeholders, debating this and having different people put forward what they think the problem definition is, you realize that people have completely different views of why they’re here. That, to me, is the most important step.

Charles Conn: I would agree with that. For me, the problem context is critical. When we understand “What are the forces acting upon your decision maker? How quickly is the answer needed? With what precision is the answer needed? Are there areas that are off limits or areas where we would particularly like to find our solution? Is the decision maker open to exploring other areas?” then you not only become more efficient, and move toward what we call the critical path in problem solving, but you also make it so much more likely that you’re not going to waste your time or your decision maker’s time.

How often do especially bright young people run off with half of the idea about what the problem is and start collecting data and start building models—only to discover that they’ve really gone off half-cocked.

Hugo Sarrazin: Yeah.

Charles Conn: And in the wrong direction.

Simon London: OK. So step one—and there is a real art and a structure to it—is define the problem. Step two, Charles?

Charles Conn: My favorite step is step two, which is to use logic trees to disaggregate the problem. Every problem we’re solving has some complexity and some uncertainty in it. The only way that we can really get our team working on the problem is to take the problem apart into logical pieces.

What we find, of course, is that the way to disaggregate the problem often gives you an insight into the answer to the problem quite quickly. I love to do two or three different cuts at it, each one giving a bit of a different insight into what might be going wrong. By doing sensible disaggregations, using logic trees, we can figure out which parts of the problem we should be looking at, and we can assign those different parts to team members.

Simon London: What’s a good example of a logic tree on a sort of ratable problem?

Charles Conn: Maybe the easiest one is the classic profit tree. Almost in every business that I would take a look at, I would start with a profit or return-on-assets tree. In its simplest form, you have the components of revenue, which are price and quantity, and the components of cost, which are cost and quantity. Each of those can be broken out. Cost can be broken into variable cost and fixed cost. The components of price can be broken into what your pricing scheme is. That simple tree often provides insight into what’s going on in a business or what the difference is between that business and the competitors.

If we add the leg, which is “What’s the asset base or investment element?”—so profit divided by assets—then we can ask the question “Is the business using its investments sensibly?” whether that’s in stores or in manufacturing or in transportation assets. I hope we can see just how simple this is, even though we’re describing it in words.

When I went to work with Gordon Moore at the Moore Foundation, the problem that he asked us to look at was “How can we save Pacific salmon?” Now, that sounds like an impossible question, but it was amenable to precisely the same type of disaggregation and allowed us to organize what became a 15-year effort to improve the likelihood of good outcomes for Pacific salmon.

Simon London: Now, is there a danger that your logic tree can be impossibly large? This, I think, brings us onto the third step in the process, which is that you have to prioritize.

Charles Conn: Absolutely. The third step, which we also emphasize, along with good problem definition, is rigorous prioritization—we ask the questions “How important is this lever or this branch of the tree in the overall outcome that we seek to achieve? How much can I move that lever?” Obviously, we try and focus our efforts on ones that have a big impact on the problem and the ones that we have the ability to change. With salmon, ocean conditions turned out to be a big lever, but not one that we could adjust. We focused our attention on fish habitats and fish-harvesting practices, which were big levers that we could affect.

People spend a lot of time arguing about branches that are either not important or that none of us can change. We see it in the public square. When we deal with questions at the policy level—“Should you support the death penalty?” “How do we affect climate change?” “How can we uncover the causes and address homelessness?”—it’s even more important that we’re focusing on levers that are big and movable.

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Simon London: Let’s move swiftly on to step four. You’ve defined your problem, you disaggregate it, you prioritize where you want to analyze—what you want to really look at hard. Then you got to the work plan. Now, what does that mean in practice?

Hugo Sarrazin: Depending on what you’ve prioritized, there are many things you could do. It could be breaking the work among the team members so that people have a clear piece of the work to do. It could be defining the specific analyses that need to get done and executed, and being clear on time lines. There’s always a level-one answer, there’s a level-two answer, there’s a level-three answer. Without being too flippant, I can solve any problem during a good dinner with wine. It won’t have a whole lot of backing.

Simon London: Not going to have a lot of depth to it.

Hugo Sarrazin: No, but it may be useful as a starting point. If the stakes are not that high, that could be OK. If it’s really high stakes, you may need level three and have the whole model validated in three different ways. You need to find a work plan that reflects the level of precision, the time frame you have, and the stakeholders you need to bring along in the exercise.

Charles Conn: I love the way you’ve described that, because, again, some people think of problem solving as a linear thing, but of course what’s critical is that it’s iterative. As you say, you can solve the problem in one day or even one hour.

Charles Conn: We encourage our teams everywhere to do that. We call it the one-day answer or the one-hour answer. In work planning, we’re always iterating. Every time you see a 50-page work plan that stretches out to three months, you know it’s wrong. It will be outmoded very quickly by that learning process that you described. Iterative problem solving is a critical part of this. Sometimes, people think work planning sounds dull, but it isn’t. It’s how we know what’s expected of us and when we need to deliver it and how we’re progressing toward the answer. It’s also the place where we can deal with biases. Bias is a feature of every human decision-making process. If we design our team interactions intelligently, we can avoid the worst sort of biases.

Simon London: Here we’re talking about cognitive biases primarily, right? It’s not that I’m biased against you because of your accent or something. These are the cognitive biases that behavioral sciences have shown we all carry around, things like anchoring, overoptimism—these kinds of things.

Both: Yeah.

Charles Conn: Availability bias is the one that I’m always alert to. You think you’ve seen the problem before, and therefore what’s available is your previous conception of it—and we have to be most careful about that. In any human setting, we also have to be careful about biases that are based on hierarchies, sometimes called sunflower bias. I’m sure, Hugo, with your teams, you make sure that the youngest team members speak first. Not the oldest team members, because it’s easy for people to look at who’s senior and alter their own creative approaches.

Hugo Sarrazin: It’s helpful, at that moment—if someone is asserting a point of view—to ask the question “This was true in what context?” You’re trying to apply something that worked in one context to a different one. That can be deadly if the context has changed, and that’s why organizations struggle to change. You promote all these people because they did something that worked well in the past, and then there’s a disruption in the industry, and they keep doing what got them promoted even though the context has changed.

Simon London: Right. Right.

Hugo Sarrazin: So it’s the same thing in problem solving.

Charles Conn: And it’s why diversity in our teams is so important. It’s one of the best things about the world that we’re in now. We’re likely to have people from different socioeconomic, ethnic, and national backgrounds, each of whom sees problems from a slightly different perspective. It is therefore much more likely that the team will uncover a truly creative and clever approach to problem solving.

Simon London: Let’s move on to step five. You’ve done your work plan. Now you’ve actually got to do the analysis. The thing that strikes me here is that the range of tools that we have at our disposal now, of course, is just huge, particularly with advances in computation, advanced analytics. There’s so many things that you can apply here. Just talk about the analysis stage. How do you pick the right tools?

Charles Conn: For me, the most important thing is that we start with simple heuristics and explanatory statistics before we go off and use the big-gun tools. We need to understand the shape and scope of our problem before we start applying these massive and complex analytical approaches.

Simon London: Would you agree with that?

Hugo Sarrazin: I agree. I think there are so many wonderful heuristics. You need to start there before you go deep into the modeling exercise. There’s an interesting dynamic that’s happening, though. In some cases, for some types of problems, it is even better to set yourself up to maximize your learning. Your problem-solving methodology is test and learn, test and learn, test and learn, and iterate. That is a heuristic in itself, the A/B testing that is used in many parts of the world. So that’s a problem-solving methodology. It’s nothing different. It just uses technology and feedback loops in a fast way. The other one is exploratory data analysis. When you’re dealing with a large-scale problem, and there’s so much data, I can get to the heuristics that Charles was talking about through very clever visualization of data.

You test with your data. You need to set up an environment to do so, but don’t get caught up in neural-network modeling immediately. You’re testing, you’re checking—“Is the data right? Is it sound? Does it make sense?”—before you launch too far.

Simon London: You do hear these ideas—that if you have a big enough data set and enough algorithms, they’re going to find things that you just wouldn’t have spotted, find solutions that maybe you wouldn’t have thought of. Does machine learning sort of revolutionize the problem-solving process? Or are these actually just other tools in the toolbox for structured problem solving?

Charles Conn: It can be revolutionary. There are some areas in which the pattern recognition of large data sets and good algorithms can help us see things that we otherwise couldn’t see. But I do think it’s terribly important we don’t think that this particular technique is a substitute for superb problem solving, starting with good problem definition. Many people use machine learning without understanding algorithms that themselves can have biases built into them. Just as 20 years ago, when we were doing statistical analysis, we knew that we needed good model definition, we still need a good understanding of our algorithms and really good problem definition before we launch off into big data sets and unknown algorithms.

Simon London: Step six. You’ve done your analysis.

Charles Conn: I take six and seven together, and this is the place where young problem solvers often make a mistake. They’ve got their analysis, and they assume that’s the answer, and of course it isn’t the answer. The ability to synthesize the pieces that came out of the analysis and begin to weave those into a story that helps people answer the question “What should I do?” This is back to where we started. If we can’t synthesize, and we can’t tell a story, then our decision maker can’t find the answer to “What should I do?”

Simon London: But, again, these final steps are about motivating people to action, right?

Charles Conn: Yeah.

Simon London: I am slightly torn about the nomenclature of problem solving because it’s on paper, right? Until you motivate people to action, you actually haven’t solved anything.

Charles Conn: I love this question because I think decision-making theory, without a bias to action, is a waste of time. Everything in how I approach this is to help people take action that makes the world better.

Simon London: Hence, these are absolutely critical steps. If you don’t do this well, you’ve just got a bunch of analysis.

Charles Conn: We end up in exactly the same place where we started, which is people speaking across each other, past each other in the public square, rather than actually working together, shoulder to shoulder, to crack these important problems.

Simon London: In the real world, we have a lot of uncertainty—arguably, increasing uncertainty. How do good problem solvers deal with that?

Hugo Sarrazin: At every step of the process. In the problem definition, when you’re defining the context, you need to understand those sources of uncertainty and whether they’re important or not important. It becomes important in the definition of the tree.

You need to think carefully about the branches of the tree that are more certain and less certain as you define them. They don’t have equal weight just because they’ve got equal space on the page. Then, when you’re prioritizing, your prioritization approach may put more emphasis on things that have low probability but huge impact—or, vice versa, may put a lot of priority on things that are very likely and, hopefully, have a reasonable impact. You can introduce that along the way. When you come back to the synthesis, you just need to be nuanced about what you’re understanding, the likelihood.

Often, people lack humility in the way they make their recommendations: “This is the answer.” They’re very precise, and I think we would all be well-served to say, “This is a likely answer under the following sets of conditions” and then make the level of uncertainty clearer, if that is appropriate. It doesn’t mean you’re always in the gray zone; it doesn’t mean you don’t have a point of view. It just means that you can be explicit about the certainty of your answer when you make that recommendation.

Simon London: So it sounds like there is an underlying principle: “Acknowledge and embrace the uncertainty. Don’t pretend that it isn’t there. Be very clear about what the uncertainties are up front, and then build that into every step of the process.”

Hugo Sarrazin: Every step of the process.

Simon London: Yeah. We have just walked through a particular structured methodology for problem solving. But, of course, this is not the only structured methodology for problem solving. One that is also very well-known is design thinking, which comes at things very differently. So, Hugo, I know you have worked with a lot of designers. Just give us a very quick summary. Design thinking—what is it, and how does it relate?

Hugo Sarrazin: It starts with an incredible amount of empathy for the user and uses that to define the problem. It does pause and go out in the wild and spend an enormous amount of time seeing how people interact with objects, seeing the experience they’re getting, seeing the pain points or joy—and uses that to infer and define the problem.

Simon London: Problem definition, but out in the world.

Hugo Sarrazin: With an enormous amount of empathy. There’s a huge emphasis on empathy. Traditional, more classic problem solving is you define the problem based on an understanding of the situation. This one almost presupposes that we don’t know the problem until we go see it. The second thing is you need to come up with multiple scenarios or answers or ideas or concepts, and there’s a lot of divergent thinking initially. That’s slightly different, versus the prioritization, but not for long. Eventually, you need to kind of say, “OK, I’m going to converge again.” Then you go and you bring things back to the customer and get feedback and iterate. Then you rinse and repeat, rinse and repeat. There’s a lot of tactile building, along the way, of prototypes and things like that. It’s very iterative.

Simon London: So, Charles, are these complements or are these alternatives?

Charles Conn: I think they’re entirely complementary, and I think Hugo’s description is perfect. When we do problem definition well in classic problem solving, we are demonstrating the kind of empathy, at the very beginning of our problem, that design thinking asks us to approach. When we ideate—and that’s very similar to the disaggregation, prioritization, and work-planning steps—we do precisely the same thing, and often we use contrasting teams, so that we do have divergent thinking. The best teams allow divergent thinking to bump them off whatever their initial biases in problem solving are. For me, design thinking gives us a constant reminder of creativity, empathy, and the tactile nature of problem solving, but it’s absolutely complementary, not alternative.

Simon London: I think, in a world of cross-functional teams, an interesting question is do people with design-thinking backgrounds really work well together with classical problem solvers? How do you make that chemistry happen?

Hugo Sarrazin: Yeah, it is not easy when people have spent an enormous amount of time seeped in design thinking or user-centric design, whichever word you want to use. If the person who’s applying classic problem-solving methodology is very rigid and mechanical in the way they’re doing it, there could be an enormous amount of tension. If there’s not clarity in the role and not clarity in the process, I think having the two together can be, sometimes, problematic.

The second thing that happens often is that the artifacts the two methodologies try to gravitate toward can be different. Classic problem solving often gravitates toward a model; design thinking migrates toward a prototype. Rather than writing a big deck with all my supporting evidence, they’ll bring an example, a thing, and that feels different. Then you spend your time differently to achieve those two end products, so that’s another source of friction.

Now, I still think it can be an incredibly powerful thing to have the two—if there are the right people with the right mind-set, if there is a team that is explicit about the roles, if we’re clear about the kind of outcomes we are attempting to bring forward. There’s an enormous amount of collaborativeness and respect.

Simon London: But they have to respect each other’s methodology and be prepared to flex, maybe, a little bit, in how this process is going to work.

Hugo Sarrazin: Absolutely.

Simon London: The other area where, it strikes me, there could be a little bit of a different sort of friction is this whole concept of the day-one answer, which is what we were just talking about in classical problem solving. Now, you know that this is probably not going to be your final answer, but that’s how you begin to structure the problem. Whereas I would imagine your design thinkers—no, they’re going off to do their ethnographic research and get out into the field, potentially for a long time, before they come back with at least an initial hypothesis.

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Hugo Sarrazin: That is a great callout, and that’s another difference. Designers typically will like to soak into the situation and avoid converging too quickly. There’s optionality and exploring different options. There’s a strong belief that keeps the solution space wide enough that you can come up with more radical ideas. If there’s a large design team or many designers on the team, and you come on Friday and say, “What’s our week-one answer?” they’re going to struggle. They’re not going to be comfortable, naturally, to give that answer. It doesn’t mean they don’t have an answer; it’s just not where they are in their thinking process.

Simon London: I think we are, sadly, out of time for today. But Charles and Hugo, thank you so much.

Charles Conn: It was a pleasure to be here, Simon.

Hugo Sarrazin: It was a pleasure. Thank you.

Simon London: And thanks, as always, to you, our listeners, for tuning into this episode of the McKinsey Podcast . If you want to learn more about problem solving, you can find the book, Bulletproof Problem Solving: The One Skill That Changes Everything , online or order it through your local bookstore. To learn more about McKinsey, you can of course find us at McKinsey.com.

Charles Conn is CEO of Oxford Sciences Innovation and an alumnus of McKinsey’s Sydney office. Hugo Sarrazin is a senior partner in the Silicon Valley office, where Simon London, a member of McKinsey Publishing, is also based.

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A Practical Guide to a Better Customer Service Process

No matter which sector you’re in, achieving high-quality and efficient customer service is never an easy feat. And especially because customer expectations are on the rise and the complexity of the digital landscape increases by the day, it’s become more important than ever to invest in improving customer interactions. 

The answer often comes down to this: you need to streamline your customer service process.

What is a customer service process?

Think of it as a group of activities that take an inquiry from first contact all the way through to a resolution. A kind of template that provides a set of guidelines for each team member to operate within. This could involve a number of different steps, looking something like this: 

• Contact. The customer gets in touch with certain expectations.
• Information gathering. Active listening makes the customer feel heard.
• Problem solving. Work towards finding a solution.
• Resolution. Leave the customer with a good impression.

Of course, the precise detail and nuance depends on the business, but in general, a customer service process moves customers along a similar workflow.

Why do you need a customer service process?

Often, the steps involved in customer service seem intuitive. So why do companies need to develop a specific process instead of letting the team figure it out on their own?

It’s all about creating a positive customer experience . If you don’t have a customer service process in place, your customers can tell – and they’re unlikely to be impressed. Yet, you have reasons to want them to leave with the best impression possible. For example, research shows that 77 percent of customers are likely to recommend a company to a friend if they have a positive experience.

Every enquiry could potentially be dealt with in a different way. Without an efficient process designed for the customer , they would be left confused and endlessly repeating themselves, while staff would waste valuable time and resources through inefficiency.

On the other hand, if you do have an effective customer service process, it shows that you care about your customers and about creating a customer-centric culture . Your agents will know what they’re supposed to be doing, which in turn means customers know what to expect from you. Hiccups are minimized and you’re well equipped to build true efficiency in customer service .

At the end of the day, it comes down to valuing your customers’ time – something that 73 percent of consumers say is the most important thing a company can do when providing customer service. And to do that, you need a standardized customer service process workflow . 

Benefits of a customer service process

A customer service process brings a number of benefits to both customers and your business. Here are some of the most important.

Higher quality customer support

It’s not that your customers expect perfection – they understand mistakes can happen. But, they certainly do expect you to fix things when they go wrong. The best way to ensure this is by providing agents with a framework through which they can respond to customers consistently, set expectations, and offer any necessary advice. 

Customers expect timely interactions, too – 90 percent of customers rate an "immediate" response as important or very important when they have a customer service question; 60 percent of customers define "immediate" as 10 minutes or less. That simply wouldn’t be possible without a customer service process to follow.

Clearer communication

Proper communication is key – not only for managing expectations, but for sparing customers the anxiety of uncertainty. And it’s the visibility provided by a well-thought-out customer service process that helps agents keep customers in the loop.

A solid customer service process also helps agents understand how to respond appropriately to customers or escalate internally in any given situation – especially when something unexpected happens that they haven’t dealt with before.

In the end, it comes down to servicing customers respectfully and minimizing any potential frustration.

A consistent customer experience

Customers don’t think of companies as a bunch of different silos operating separately, they think of them as a single, coherent whole. Every time you interact with a customer you’re feeding into their overall opinion of you as a brand. And, in fact, 85 percent of customers blame the company and the agent when they have to keep repeating themselves as if they’re speaking to entities who don’t communicate with each other.  

So, regardless of what’s going on behind the scenes, your customers expect to be met by a united front. That means not only offering the same process in the same manner, but also continuing that consistent approach across every interaction, no matter the channel – whether that’s via email, phone, live chat, or any of the other myriad channels now available. 

A well-structured customer service process guides your employees on how to effectively handle any interaction regardless of channel. 

A more effective working environment

Agents need flexibility to do their job, but they also need a clear process to fall back on; provided this isn’t draconionaly imposed and agents have autonomy in executing their duties. When agents know what they are supposed to be doing this enables them to be far more proactive, since they’re less scared of making errors. 

This also helps when onboarding new hires, as they can get a feel for what they need to do much quicker. Likewise, during trainings, the clarity provided by a customer service process enables learners to understand their duties faster.  

Improved accountability

A robust customer service process helps build accountability within an organization. This works on two levels. Firstly, it ensures that you’re accountable to your customers. They can rightly pull you up when you don’t deliver against what you promise. 

But secondly, it also means you can hold the internal team accountable. With processes in place, your team has a clear understanding of what is expected of them. Or, you can more easily control who works on which issue, as well as the re-routing of requests when, for example, the initial agent can’t solve them.

Greater visibility

It’s never good when operations happen within a black box. A lack of a clear documented structure makes it impossible to know exactly what’s going on from the outside (and often from the inside too!). 

But when there is a structured process, it brings an increased sense of visibility. That in turn means you can share information more effectively, understand where to look for possible improvements, and, in the end, it provides the possibility to make better informed decisions about your customer service offerings.

5 steps to improve your customer service process

Of course, the plan for a great customer service process won’t just fall out of the sky. It’s something you need to think about and work on. And even if your customer service process is looking ship-shape, there are always ways you can improve. Here are some ideas to get you going.

1. Audit your existing process

A great place to start when looking to improve your customer service process is by going back to basics and figuring out all of the different tasks involved.

From there you can build out a workflow with all the steps clearly laid out. You’ll want to start thinking about things like what happens, when issues get escalated, and how tickets and conversations are stored and accessed. This way, any glaring inefficiencies should be laid bare so you can take the appropriate action to remedy them.

2. Gather customer and staff feedback

There’s no better way to find out what your customers expectations are than by asking them . Seize the opportunity to gather feedback immediately after key interactions with customer support to gauge how they felt and how they think the conversation could be improved. Taking a perspective from outside the business can often prove useful for seeing things that would otherwise be missed.

Your agents, on the other hand, have the inside track on what’s going on in your customer service function. They may well be able to provide insight into any bottlenecks or areas that have been overlooked when devising the process framework. As they spend so much time wrapped up in it, there’s every chance they have some thoughts on how to increase efficiency, too.

3. Level up your reporting

You can’t improve what you can’t measure. Insights help you to see where issues are occurring and give you a jumping off point for looking into how they can be remedied. 

There are a number of metrics that can prove useful in understanding your busiest times, the most frequently occurring issues, among a number of other things. You can then adjust your customer service process accordingly. Reporting may also help understand which of your agents are best suited to certain types of queries and which may need a little help so the process flows as smoothly as possible.

4. Use the right tech tools

Even with the best intentions in the world, you’ll be hard-pressed to improve your customer service process without enlisting the help of some good technology. 

Chatbots , for example, help you provide answers 24/7, live chat allows you to help more customers at a higher frequency, and cobrowsing means you can take support to the next level by providing visual annotation to aid explanations to customers. 

Do your research and choose the tools that best fit your business needs.

5. Unify channels with software

When it comes down to it, the key factor in creating a successful customer service process is having a way to bring everything we’ve discussed together under one roof. Only then can you create a truly coherent customer experience and maintain relevance across channels. 

A customer experience platform, such as Acquire , gives you full control over your customer service process, keeping conversational context no matter when, where, or how customers contact you. With that in place, agents and customers alike can enjoy a truly seamless experience.

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Customer Service Flowchart: Examples & Tutorial

For most companies, the primary way to improve customer service is to develop a streamlined workflow. You can achieve this with a customer service flowchart . This flowchart is a document that graphically shows your agents' various activities. Here's an example for your inspiration.

A customer support flow chart can benefit existing service processes and those not yet visualized. This tool helps managers identify bottlenecks or inefficiencies within customer service processes.

What Is a Customer Service Flowchart?

Serving customers properly and effectively is one of many tasks and challenges in business operations. The fact is that the competition in the market is increasingly fierce in terms of serving quality, requiring businesses to find ways to make a difference.

Establishing a customer service process is necessary for guiding the team's work in business operations. It is also crucial for providing good service for the customers’ buyer journey.

This flowchart is a visualization tool that conveys the different steps in customer assistance and their execution sequence in a simple way. This usually begins when your company receives the customer's first contact until the problem is solved.

Thanks to the flow chart's design, your agents will act faster and more decisively. They always understand the steps they need to follow. In addition, it helps them deliver information more clearly and reduces the time customers wait for answers, providing them with more positive experience.

Why Do You Need a Customer Service Flowchart?

Dealing with and working with customers is often fast-paced. Thus, having a simple process in place helps stakeholders have a structured approach. A lack of process can lead to unexpected errors, causing frustration or frustration.

A pre-set flow chart design will give your company a specific internal process and ideal solutions, helping employees get things done efficiently. In addition, procedures and company policies that are simplified in the flowchart can help your employees get the job done without any mistakes.

Ensuring customers have a good experience is the primary goal of any company and business. If they do not have a standardized process or key metrics to rely on, they may not approach the issue effectively. It will result in wasted resources while providing delayed responses to some customers.

With customer service processes documented in graphical representations, agents will identify what they need to do in each step. It ensures that your customers will receive a great experience, increasing customer retention.

Benefits of the Customer Service Process 

Helping Your Employees Handle Uncommon Situations Easily

In most cases, when something goes wrong, your employees will know what to do because they have been trained to do so. So what if one day they are faced with unusual or uncommon incidents, which they have never had to deal with before? That's when a defined process comes in handy.

The lack of a specific customer service guide can lead to your employees getting confused and not knowing how to solve the problem. Bear in mind that your company can lose customers every minute when the matter is not resolved.

Provide Your Customers With Consistent Experience

Any customer expects efficient service from your company. Today, your customers can interact with your company through plenty of channels, such as live chat software , phone, email. So regardless of which channel they interact with your company, you need to ensure they receive a consistent experience.

Thanks to the defined process, your staff will quickly be aware of the customer’s experience on each channel to interact with them appropriately. In other words, a defined process will allow your business to deliver consistent solutions across all channels.

Improve the Reputation of Your Business

Reputation is something that any business craves. The proof is that many businesses and companies spend tons of money and resources improving their reputation.

You can also improve the reputation of your business from the smallest things, such as satisfying your customers.

For example, you should attempt to respond to customers as quickly as possible when they contact your business. Agents can provide timely feedback or help to your customers through a defined flowchart. 

Although customers can't see what's going on behind the screen, they can fully gauge how your business is doing by how you respond to their queries. 

Bear in mind that the longer you keep customers waiting, the more frustrated they will be. It leads them to leave your business to look for a competitor. Unfortunately, that means the reputation of your business will be damaged, resulting in a loss in business.

How to Make a Customer Service Process 

Step 1: identify all touch-points available.

As mentioned above, customers contact your business through various contact forms.

So, this step refers to listing all the available touch-points and contact details in your business, such as: 

• Social media.

Step 2: Outline The Process

For each type of interaction or touchpoint, you must list the steps required to resolve and process the request. It is okay to draw the process on paper and put each step in a box.

Suppose a buyer calls your business to make a purchase. The first thing your agent needs to do is ask for basic information about the customer, including name, occupation, address, etc.

Step 3: Arrange The Sequence

Now, you need to rearrange or redraw the steps in sequence. You'll want more symbols , color schemes, color coding, or chart icons if you realize it's necessary to add alternate actions at each step.

For example, if a customer calls your business to place an order, you'll need to show alternative actions if out of stock.

Step 4: Remove Potential Problems

Through customers’ feedback, you can identify steps in the process where potential problems can occur. Then it's essential to build alternate steps, which allow your staff to troubleshoot, into your creative flow chart layout.

Suppose a buyer calls your business with technical questions. In this case, it is difficult for call center agents to give an accurate answer right away. In this case, you should allow your agents to contact customers after consulting with technical experts.

Step 5: Finish Your Flowchart

Review your draft version with your employees to ensure that your flowchart is proper and workable. After that, utilize a specialist flowchart application to complete your flowchart.

In the official version, you should add common symbols, such as:

• Arrow shapes to indicate sequence
• A variety of shapes and boxes to show steps
• Diamonds or conical shapes for alternative actions
• Ovals to indicate the start & finish points
• Bold colors for noting

Step 6: Distribute The Information

Last but not least, you need to distribute copies for different departments, such as: 

• Supervisors
• Customer service employees
• Training staff

Don't forget to update your flowchart via customer operational experience.

Bottom Lines

When it comes to customer support, it's essential to stay focused on the customer experience. As a customer support leader, you need to ensure that your customers have a happy and consistent experience at every touchpoint. That's why you need to have a defined process.

There is no denying that a good customer service flowchart will be sufficient to ensure customer satisfaction. It will help your employees reduce problem-solving time and provide customers with the experience they need.

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8 Steps of Customer Service: A Practical Guide

Introduction.

Ideally, every business wants to acquire a customer and retain them forever. But that’s not always the case! With so much competition, customers don't think twice before leaving a brand if they feel unsatisfied with (or not valued by) the service. 

But you can turn the table by implementing a strong customer service process in your organization. How? We have talked about the different steps of customer service and how you can implement them in this practical guide. Let’s dive in.

What is customer service?

Historically, customer service teams had always played the role of firefighters in organizations when they had to quickly jump in to resolve customer issues when the customer faced any trouble with the product or service they had purchased. Although their role was critical (saving the bottom line!), the effort remained low and insufficient. 

However, today the role of customer service has evolved from what it was a few decades ago. Today to build a successful business, you not only need to have a great product but also a successful customer service team. As Zendesk rightly mentions, 

“61 percent of customers switch brands after having a bad experience.” 

Strong customer service has the power to change this scenario.

What is the function of customer service in customer success?

Customer service teams focus on resolving product-related issues. They are the first point of contact to educate the customers on how to use a product and how to resolve any issues that may arise while using the product. They gather customer feedback and work closely with the operations and development team to help improve product features. 

Customer success teams proactively work with customers to understand their ultimate goals and suggest ways to find success using the product. They aim to increase the lifetime value of the customer. 

While customer service and customer success teams have different job roles, their ultimate goal is to help the customer and create a fantastic experience with the product. 

Why is it so important to have the right customer service process?

Customer service process offers a set of guidelines for the customer service team to follow and operate. You may argue why you must set guidelines and develop a process for the customer service team. That’s because building a positive customer experience leads to customer success, and you can't be haphazard and leave it for the team to figure it out. 

You need a predefined set of guidelines for the team to operate in (more on this later).

As we mentioned before, to build a positive customer experience, you need to have the right customer service team. When done right, a customer service process can bring in lots of benefits:

Improved customer support

With the growing demands of customers in a digitally complex landscape, you can't ignore having a customer service process. 

Your customers today are not just satisfied with a great product but demand the greatest attention from you. So, when there is an issue with the product, 90 percent of customers would demand an immediate response as important or very important when they have a customer service question. 

Create a consistent customer experience 

Your customer service team is the customer-facing people, and they are the representative of your brand. When your customers speak to the customer service team, they consider it as speaking with the brand and not some individual employees working in silos. 

A strong customer service team regulated by a defined process means creating a consistent customer experience. 

Better visibility

When you have a set process, you have better visibility of what’s happening right and wrong. This helps you to pinpoint the areas that need improvement and double down on things that are working right for you. 

Improved communication

Communication is the key to the success of any business. Having a process defined for how to communicate with the customers helps you to manage the expectations of the customers. At the same time, your customer service team members know how to respond to a customer, when to escalate an issue, and service the customer respectfully, managing their anxiety and frustrations. 

A positive work environment

Having a clear process for your customer service creates a positive and collaborative work environment for the team. While no one likes to be micromanaged, having clearly defined norms make the team operate more confidently. Not just that, a clearly defined process helps the new hires and trainees understand what is expected and gives them a direction to work towards it. 

Build accountability

A customer service process helps you to build accountability within your team. When a set process is there, it is easy to measure the performance of the team and how each team members deliver against the process that has been set. 

What happens when you don't have a customer service process?

Without a customer service process, your customer service team members won't know how to handle a grievance of an unhappy customer. 

They are left guessing who in the team will address the issue, if the issue needs an escalation, and how to minimize the customer's anxiety. 

This can lead to a delayed response and increase the customer's frustration level. Consistently failing to address customer issues can force your highly dissatisfied customer to leave your brand —- the last thing that we want to happen. 

What does a customer service cycle look like?

Usually, customer service procedures have four steps. These are:

• Initial contact: When a customer gets in touch with the customer service team to communicate their problem. They can use any communication channel like chat, phone calls, or social media to reach to your customer service team.
• Gathering inputs: At this stage, your customer service representative listens to customer carefully and gathers information regarding their problem in order to offer a resolution.
• Problem-solving: In this stage, the customer service team analyzes all the information collected and finds the most viable solution for the customer.
• Resolution: At this stage, the customer service representative will ensure that the problem is resolved and the customer is back to their usual functioning mode. Leave the customer with a happy and positive impression. 

8 customer service steps to improve your customer service program

1. scrutinize your existing process.

Before anything else, scrutinize your existing process. Find out how your team is functioning now. What are the different steps they follow?

Identify areas that can be improved and minimized for a faster response rate. 

You can also survey your customers to find out gaps in the process, what they think of your current process, and what are some painful areas for them.

For example, they could wait in a long queue before reaching a customer service executive they can speak to. Similarly, gather inputs from your customer service teams as they have the most valuable insights into the process that you otherwise may overlook. 

2. Leverage data

Take a peek at your internal process by leveraging data. Which is the busiest time of the day when your customer service team gets the maximum calls? 

What is the average response time? How fast can the agents resolve a query? On average, how many escalations do you receive per day? Look at your data and take action from them. 

3. Set up your team for success

Everybody wants to do a great job, provided they have the right resources. If your customer service team is unaware of where to look for solutions, they won't be able to help your customers even if they want to. So set up your team with the right education, process documents, and FAQs. 

For example, you can use Scribe and Scribe Pages to create quick process documents that can help the customer service team resolve issues quickly. 

Scribe is process documentation tool that turns your work into a step-by-step guide. All you have to do is run through a process, then watch Scribe work its magic — turning every step you took into written instructions with annotated screenshots.

Here's a Scribe in action — that only took 15 seconds to make!

And with Pages, you can build even stronger documentation. Combine Scribes with images, video and more. Like this intro guide to Zendesk!

{{banner-customerdocs="/banner-ads"}}

4. Determine the KPIs

Set metrics so that you can evaluate your teams’ performance and set the benchmark. 

Some of the customer service KPIs you can include in your process are — time for resolution, average query processing time, the number of tickets resolved per day, percentage of resolution overdue, types of tickets generated, and cost per ticket. 

5. Personalize your customer service strategy

Make customer service personal. Don't make the messages sound like bots speaking to your customers. Leverage social media and make it like actual people are talking to them. 

Be always available for your customers, especially if they are at different time zones, by extending your work hours. One of the best ways to be close to your customers is to create communities and nurture a relationship. 

6. Leverage technology to improve the customer service process

Gone are the days when customer service had to pick up phone calls to answer customer queries. Today technology plays an important role in shaping your entire customer service process. 

Help your team to be more productive by leveraging technology. Technology can help answer customer queries through chatbots, customer analysis tools, ticket tracking software, email tracking tools to ensure you are responding to customers on time, and CRM software to manage customers on time. 

7. Keep provision for customer feedback

The best way to improve your customer service is by listening to your customers, noting their feedback, and taking action on them. 

Use customer feedback to track customer service metrics, act on them by offering your team the right kind of training, and help them do their job better. 

8. Analyze your process regularly

Last but not least, analyze your customer service process regularly. See what is working and what is not, and what areas of improvement are. 

Reviewing the process from time to time helps you keep your process optimized. 

Checklist to create and improve your customer service process

• Evaluate your process.
• Leverage data for actionable insights.
• Set up your team with the right process documents. Scribe can help you create process documents in minutes.
• Determine the KPIs to measure.
• Personalize the customer service strategy. Be more human.
• Make use of technology.
• Take customer feedback and work on them.
• Review your process from time to time.

Finally, we're here! Hope we've been able to show you how you can improve your customer service process. If you’re serious about getting started, you may want to explore Scribe and Scribe Pages to create your first process document to help your customer service team to resolve issues quickly. Go ahead and give it a try. 

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8 Key Customer Service Problems (and How to Resolve Them)

Your customers are your purest form of quality control. Without their approval, your business doesn’t grow and succeed. So, when customer complaints roll in, it’s important to hear them out because these are opportunities to improve the customer experience and prevent potential churn. No matter which industry you’re in, you’re going to deal with customer complaints. Even if your business doesn’t make a mistake, one of your customers will eventually hit a roadblock that leads them to your customer service team. In this article, we will take a look at some of the most common customer service issues and how to resolve them. 

Why Great Customer Service Can Be an Asset to Your Business

Great customer service can be a great asset for your business. For example, it can help you increase customer loyalty. According to Salesforce,   91% of customers   say a positive customer service experience makes them more likely to make a further purchase. Also, investing in new customers is   five times more expensive   than retaining existing ones. Therefore, you definitely want to prevent a customer service issue from affecting the purchasing behavior of your customers. 

Now that we see how important it is to address customers’ issues, let’s take a look at why it’s important to address customer problems head-on. 

Improve Your Customer Service Standards by Addressing Problems Head-on

Customer complaints are often a sign that there’s a disconnect between what customers expected and what you delivered. However, problem-solving in customer service should be done head-on. Try digging deeper into the issue by asking the right questions. Complaints — even angry ones — can contain insights, and it’s your job to seek out the point of friction. Socratic questioning can help you get to the source of the issue. Also, try to identify the type of customer you are dealing with. For example, there are customers who pay well and demand premium support for it. Therefore, when responding, avoid excuses and just get to the solution. Consider creating a VIP folder and workflow to make it easy to identify and respond to their complaints.

Now that we know you should tackle customer problems head-on, let’s move on to the most common customer service issue you will encounter. 

8 Main Customer Service Problems and How to Resolve Them

Studies on the state of contact centers today show poor customer service costs businesses   more than $75 billion   every year. Therefore, you want to resolve customer issues as soon as possible. Here are the eight most common customer issues you will encounter: 

• Customer service associates are having too many conversations at once   – A lot of times, there are not enough agents for one person to focus on one customer issue, and they will try to resolve many at once. This results in none of those customers being happy. You need to make sure that you have enough people to focus on one customer at all times. 
• Lack of accessible customer history – A big part of effective customer service problem-solving is looking at the customer history and understanding the issues they had in the past. Without this, agents will try to repeat the same steps that did not work in the past. Try implementing some kind of knowledge base employees can access so they can see the customer’s previous interactions with the company. 
• It takes too long to find an answer – Effective problem-solving customer service requires agents to resolve issues as quickly as possible. Otherwise, even the smallest issue can snowball into huge problems. The problem is that you usually don’t have enough agents to cover the call volume. Try setting up an offshore team to help you deal with an influx of customer service tickets. 
• No process for escalation   – Most customer service problems are identified by tier-one support, but what happens if they cannot resolve the issue? There needs to be tiers two and three so that complex problems can be resolved quickly. 
• Backlog of tickets   – Companies with customer service problems have a big backlog of customer support tickets. This gets customers even more frustrated because they are already dealing with issues with your product or service and now have to wait for your agents to dig through their backlog to find their tickets and resolve the issue. Try looking into how long it takes an agent to resolve a customer issue, more specifically, the first call resolution rate. Increasing the FCR can help you reduce your backlog. 
• Time zone issues   – If your support team is available only during regular business hours, this will be a problem if your customers are located in other time zones all over the world. Needless to say, their business hours will not align with yours. 
• Poor workflow and/or software   – Sometimes, the issue could be with the workflow in your team and the software they are using. Try to do an audit of your daily operations and tools to see if things can be improved. 
• No after-sales support   – The sale doesn’t end simply when money has exchanged hands. You need to stick by your product or service to make sure everything is working correctly, and the customer is getting their money’s worth. Discuss what customer problem the products or services solve and make sure your agents are proactive in asking the customers if their needs have been met. 

Why is customer service problem-solving important?

Customers have more power than ever. If customers have a positive experience with your company, they will share this experience with friends, family, and connections – which in turn can lead to new business. However, if the customers do not get the right level of service, they will complain. A customer complaint highlights a problem, whether that’s a problem with your product, employees, or internal processes, and by hearing these problems directly from your customers, you can investigate and improve to prevent further complaints in the future.

How to Solve Customer Service Problems? 

Customers want a great experience, and part of that experience means not losing time, money, and patience. Brands similarly value their time and money, but they must always have the patience to deliver their customers a great experience. Even with the best efforts, however, difficult customer situations are sure to arise, and how companies handle these situations can mean the difference between customer churn and long-term loyalty. Therefore, be sure to show a lot of empathy. Regardless of the channel on which they contact a business, an agent must patiently welcome a full explanation of the issue and then show genuine empathy for the customer’s frustration. It’s critical to show customers that a brand values its customers as people, not just buyers.

Trust Pexly With All of Your Customer Service Needs

If you are experiencing customer support issues or would simply like to increase your key performance indicators, consider hiring Pexly to improve the level of customer service. We have extensive experience actualizing projects of all sizes and complexity and can provide you with a custom solution that will fit your needs.   Contact us   today to learn more about how we can help you. 

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How To Improve Your Customer Service Processes Using Visualizations

To any business, customer service is a crucial element; especially since how you treat your customers will decide how they perceive your brand. Lack of proper customer service will result in unsatisfied customers who will leave you for your competitors.

The best way to boost your sales performance and grow your business is to improve your customer service processes and your customer support team.

In this post, we’ll discuss how you can use flowcharts to improve your company’s customer service capabilities.

How to Improve Customer Service Using Flowcharts

A flowchart is a visual tool that is used to graphically outline the flow of steps in a process. While a single flowchart can convey pages of text, it’s easier to understand and follow.

This is why it’s an ideal tool to use when improving your customer services processes and helping the customer support team perform better.

Identify Inefficient Support Processes

When assessing a process for its efficiency, you need to take into consideration the individual process steps and the roles responsible for carrying them out. While a flowchart illustrates the sequence of a process, by adding swimlanes to it, you can highlight the employees or the departments responsible for each step.

With the support of the flowchart and a competent team, you can quickly identify the bottlenecks and the inefficient steps in your support processes.

Tip: When documenting processes, use flowcharts to describe processes. This helps with standardizing the processes in an organization. They can also be used as training material.

Find Solutions for Customer Issues

The main responsibility of a customer support agent is solving the issues customers are facing. You can use a flowchart to communicate the steps the user needs to take to arrive at a solution.

In case, you are also having trouble understanding the issue faced by your customer, you can use a flowchart to analyze the issue and arrive at a solution.

Improve Communication with Customers

At times it helps to have a script to direct a conversation between a customer service agent and a customer. A flowchart can prove handy in this case as it helps to visualize the flow of the conversation you might have with a customer.

You can change the content in the flowchart to adjust it to any scenario. It can be used to train new customer support agents as well.

Understand the Customer Journey

As a customer support agent, it is essential to know the experiences the customers go through as they interact with your company.

Knowing how they interact with your product will help you understand their behavior and context. In turn, it will allow you to communicate with them easily.

Train New Customer Support Agents

Familiarizing new support agents with different support processes is an important part of their training session.

Flowcharts that outline the flow of the process steps will help them grasp how the processes work quickly. The flowcharts will also help them understand how they fit into the overall processes in the department.

Provide User Guides and Manuals in Flowchart Format

As discussed above, flowcharts help replace pages of text. As they only consist of a few basic symbols and little text, they are easier to comprehend at a glance.

As a result, they are ideal to be included in user guides and manuals provided by a company.

Common Customer Service Process Mistakes

Lack of clear procedures : Without clear procedures in place, customer service representatives may not know how to handle certain situations. Make sure to develop clear procedures for handling customer inquiries, complaints, and feedback.

Inconsistent responses : Inconsistency in responses can lead to confusion and frustration for customers. Make sure to train your team on consistent responses to common customer inquiries and complaints.

Ignoring customer feedback : Customer feedback can provide valuable insights into how to improve your customer service process. Make sure to actively seek feedback, listen to it, and use it to improve your process.

Inefficient use of technology : Technology can streamline the customer service process, but if not used efficiently, it can lead to frustration for customers. Make sure to train your team on how to use your customer service technology effectively.

Lack of customer service metrics : Without metrics, it can be difficult to measure the success of your customer service process. Make sure to track metrics such as response time, resolution time, and customer satisfaction.

Poor escalation procedures : When issues cannot be resolved at the frontline level, escalation procedures should be in place to ensure the customer’s issue is resolved quickly and effectively. Make sure to have clear escalation procedures in place.

Not closing the loop : After an issue has been resolved, it’s important to follow up with the customer to ensure their issue has been resolved to their satisfaction. Make sure to close the loop with customers to build trust and loyalty.

What Other Ways Do You Use Flowcharts to Improve Customer Service?

In this article, we have covered how to improve customer services using a simple tool like a flowchart. It will help standardize and improve your customer support processes, reduce the time it would take to solve customer issues and help train employees.

How do you incorporate flowcharts or other visual techniques like mind maps, infographics etc. to improve your customer service processes? Do let us know in the comment section below.

And if you are struggling with improving your sales processes, don’t forget to check out our guide to optimizing sales processes .

Join over thousands of organizations that use Creately to brainstorm, plan, analyze, and execute their projects successfully.

FAQs on Customer Service Processes

A customer service process is a set of procedures and workflows that an organization uses to handle customer inquiries, complaints, and feedback. The process typically involves multiple steps, from initial contact with the customer to final resolution of the issue.

Initial contact : The customer contacts the organization with an inquiry, complaint, or feedback.

Triage : The customer service representative assesses the nature and urgency of the issue and determines the appropriate response.

Investigation : The customer service representative gathers information and investigates the issue to identify the root cause.

Resolution : The customer service representative proposes a solution to the customer and works to resolve the issue to the customer’s satisfaction.

Follow-up : The customer service representative follows up with the customer to ensure that the issue has been resolved to their satisfaction and that they are satisfied with the outcome.

A well-designed customer service process can help ensure that customers receive timely and effective support, leading to increased satisfaction and loyalty.

Good customer service process is essential to prevent negative customer experiences and build a positive reputation for the organization.

In a crowded marketplace, exceptional customer service can help an organization stand out from its competitors and attract new customers.

By resolving issues quickly and effectively, an organization can reduce the number of repeat inquiries and complaints, leading to lower support costs.

It helps an organization collect valuable feedback from customers, which can be used to improve products, services, and the overall customer experience.

Start by identifying the specific needs and expectations of your customers to design a process that is tailored to their needs and ensures their satisfaction.

Establish clear goals for your customer service process, such as response time, resolution time, and customer satisfaction. These goals will help you measure the success of your process and identify areas for improvement.

Develop standard procedures for handling common customer inquiries and complaints. These procedures should be easy to follow and ensure consistency in responses.

Train your customer service team on the customer service process and standard procedures to ensure that they are equipped to handle inquiries and complaints effectively and provide excellent customer service.

Implement technology to streamline the customer service process, such as a customer service ticketing system or a knowledge base. This will help ensure that customer inquiries are handled in a timely and efficient manner.

Continuously monitor the customer service process and track key metrics such as response time, resolution time, and customer satisfaction. Use this data to identify areas for improvement and make necessary changes to the process.

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Amanda Athuraliya is the communication specialist/content writer at Creately, online diagramming and collaboration tool. She is an avid reader, a budding writer and a passionate researcher who loves to write about all kinds of topics.

6 Customer Service Recovery Strategies to Add to your Toolbox [+ Examples]

Published: July 28, 2021

Let's face it. All businesses run into problems with their service at some point, which can result in angry or upset customers. It's up to you to turn every situation around and earn back these customers who are at risk of churning.

In a perfect world, customer support reps would always know exactly what to say and do for customers – but that's not the reality. Issues are unavoidable in any business. The system goes down and eats the customer's data. A storm prevents you from delivering the customer's new TV on time. The waiter brings out the wrong order for the customer.

All of these situations require your business to right a wrong that has been done to the customer and turn a bad situation into a positive one.

In this post, we'll learn about customer service recovery strategies that you can add to your toolbox.

What is service recovery?

Service recovery refers to the ability of a company to solve a dissatisfied customer's problem through good customer service. Service recovery doesn't occur naturally in the business – you have to design systems that enable your service reps to deliver the best possible resolution for your customers.

You can think about service recovery as a positive approach to complaint handling. Complaint handling is negative, involves placating angry customers and minimizing a bad situation. Service recovery unlocks the value in a customer and is part of fostering an ongoing relationship with them.

Have you heard about the service recovery paradox?

The service recovery paradox is a common phenomenon in business that can result in increased customer loyalty to your brand.

Consider this graph. This shows that customers who have experienced service failure and a successful recovery are more loyal over time than those who haven't experienced a service failure.

"I get it. I would be upset too."

"I'm going to make this right for you."

Listen closely to the customer's problem and tailor your apology to their unique circumstances. This is no time for a boilerplate message that obviously feels copy and pasted.

The customer wants to feel like you are taking their side and listening closely to what they are saying. They want to feel like they are your top priority and that their problem is being taken seriously.

2. Take ownership of the problem.

You need to empower your employees to take ownership of the problem and take steps to correct it. No customer wants to feel passed around to different team members or feel like your service rep is blaming the situation on someone else.

Allow your employees to take control and use their time and effort to solve customer problems. Enable them to use the company's resources to help customers recover from service breakdowns instead of passing the buck to a senior manager.

Structure your support team so reps are empowered to solve problems quickly and efficiently, without having to ask permission from managers. Ensure the service they provide is speedy and efficient.

3. Get to the root of the issue.

You've apologized to the customer and taken ownership of the problem. Now is the time to ask follow-up questions and do some digging to get to the root of the issue and find out if you can fix the problem.

When working on service recovery, it's important to do as much of the investigative work as you can, rather than relying on the customer to tell you what happened or troubleshoot with you. Frustrated customers don't want to answer additional questions and they don't want to repeat themselves. Instead, read through past conversations, walk through the customer's experience and figure out as much as you can yourself.

Only when you feel like you have the full context of the issue should you return to the customer to ask any additional questions. Because you've already offered them an apology and aligned yourself as an advocate, they'll be much more amenable to working with you on a solution.

4. Solve the problem.

Once you've discovered the cause of the problem, it's time to go about fixing it. You might have to replace a substandard service or product, which is key to meeting customer expectations.

Don't let the conversation with the customer end until you've managed to fix the problem. This requires service reps with excellent problem-solving skills and you need to make sure you train them in service recovery.

Solving the problem means that the customer is satisfied with the resolution. Remember to ask follow-up questions to check that the customer feels the problem has been fixed and don't make assumptions.

5. Offer something extra.

A customer may have been thoroughly inconvenienced by your service lapse and it's not enough to offer exactly what they should have received in the first place. You may need to offer something extra, like free shipping or a free month's subscription, in order to make up for the customer's sense of injustice.

Come up with creative ways to restore customer happiness with your products and brand. Remember that your customer has been stressed out and inconvenienced by the service issue, and you need to go that extra mile to make up for the hassle.

6. Follow up with the customer.

Once you've closed the conversation with the customer, don't forget to follow up with them to check they are satisfied with the resolution. Show your concern for the customer by sending a follow-up email or making a follow-up phone call, which means you can also catch any further issues the customer may be experiencing.

Make sure you let your coworkers know that the customer was the victim of a service failure. Any further interactions with the customer should be made with this in mind so your staff can communicate appropriately without the customer having to explain their issue over again.

Consider sending a handwritten note to the customer to show how much you appreciate their business.

Service Recovery Examples

1. zingerman's.

A customer ordered a big basket of baked goods from Zingerman's Deli . Unfortunately, the delivery was damaged en route and the cookies were crumbled and the brownies squashed. The customer and their family still managed to eat the goods but when Zingerman's sent a follow-up customer satisfaction email, they expressed their disappointment with the shipment.

Zingerman's responded immediately to the less than satisfied response and offered to send a replacement basket, a gift card, or a refund.

2. Club Med-Cancun

Club Med-Cancun recovered from a service disaster and won the loyalty of a group of vacationers.

The vacationers had endless nightmares traveling from New York to their Mexican destination. The flight was six hours late in taking off, made two unscheduled stops, and circled for thirty minutes before it could land in Mexico.

Because of the unexpected delays, the flight was en route for ten hours more than expected and ran out of food and drinks. Eventually, it arrived at two in the morning, which was such a rough landing that oxygen masks were released. When the plane eventually arrived at the gate, the passengers were hungry and believed their vacation was ruined before it had even begun.

Luckily, the general manager of the Cancun resort heard about the terrible flight and quickly created a balm for the wound. He took his staff to the airport where they arranged a table of snacks and drinks and set up a stereo to play music. Guests shuffling through the gate received a personal greeting, assistance with their bags, a sympathetic ear, and a ride to the resort.

Waiting for them at Club Med was a banquet, mariachi band, and champagne. Staff had encouraged other guests to wait up and greet the vacationers, and they partied until dawn. In the end, the guests had a better experience with Club Med than if their flight had gone as planned.

Jay was the best man at his friend's wedding and had ordered a pair of shoes from Zappos to arrive in time for the big day. Unfortunately, the package was sent to the wrong location and wouldn't arrive in time for the wedding.

Jay called Zappos, hoping to get a solution to his problem. The company not only gave him a refund, but they also overnighted him a new pair of shoes at no extra charge and upgraded him to a VIP account.

He was so amazed by Zappos's customer service that Jay said, "Zappos has earned a customer for life."

Free Service Recovery Email Template

Here's a template of a service recovery email you can use to apologize effectively and turn the situation around. Remember, even the most perfectly written email won't turn your unhappy customer into a loyal one if you don't also take action to resolve their problem.

As you know, [outline specific customer problem]. [Explain desired outcome and the real outcome.]

It is not acceptable for this [problem] to have happened to you. You rely on us to [aim of your product] and we let you down yesterday.

I'd like to sincerely apologize for [specific problem and/or the impact] and also to apologize for our failure to communicate the problem to you.

Part of our company's mission is to [insert company mission statement], and we fell far short of that mark yesterday. We are taking this issue very seriously and making plans to ensure that it will never happen again. [Outline any steps you're taking]

To show our appreciation for your patience and understanding, we will be giving [discount, free item, coupon code, etc]. And [outline something you've already done to make up for the inconvenience such as a refund].

If there's anything at all we can do to help you further, please simply reply to this email.

[Your name]

[Your title]

With customer service recovery, you can turn an unhappy customer into a satisfied and loyal one. Customer service failure doesn't have to be the end of the road with your customer – now you know what you can do to turn it around and salvage a negative situation.

Make sure you apologize sincerely, take ownership of the problem and get to the root of the issue. Next, solve the problem and offer the customer something extra for their troubles. Finally, follow up with the customer to check they are satisfied.

Take your lead from top brands such as Zingerman's and Zappos to implement service recovery right now.

Don't forget to share this post!

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Artificial Intelligence

5 important customer service skills in an AI contact center

By Celia Cerdeira

AI is transforming customer service. Whether it’s automating processes, managing data, engaging with customers through self-service, and more. Despite these technological advancements, there’s one critical factor that AI can’t replicate: human qualities such as empathy, intuition, and the ability to forge genuine connections.  AI can’t decipher complex emotions and offer reassurance in a way that feels authentic and heartfelt.

The integration of AI’s technological capabilities with the emotional intelligence of human agents results in an unmatched customer service experience that fuses efficiency with empathy, speed with sensitivity, and automation with personalization.

However, to achieve this, human agents must have essential customer service skills to be able to reap all the benefits that an AI contact center platform has to offer.

Key customer service skills for AI contact center agents.

1. the ability to multi-task..

Agents are often required to handle multiple tasks concurrently. They might be speaking with a customer on the phone, looking up information in real time, or managing interactions across multiple channels simultaneously. This makes multi-tasking a critical skill for modern contact center agents.

For example, an agent helping a customer with a technical issue while guiding them through a purchase process on a company’s website must handle both tasks efficiently. They should ensure that neither task is neglected and the customer’s needs are effectively met.

An AI-powered solution can automate routine tasks , like providing product specifications or processing payments to enable agents to focus on more complex customer issues, leading to better customer satisfaction.

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2. Empathy.

Empathy is one of the most important skills in customer service as it allows agents to understand and share customers’ feelings. It helps build a connection with the customer by making them feel heard, understood, and valued.

For example,  a customer reaches out to a business frustrated over a delayed delivery. An empathetic agent acknowledges the customer’s disappointment, conveys genuine regret for the inconvenience, and reassures them that they are actively working on a resolution. While AI can analyze the customer’s tone and language to determine their emotional state, the genuine empathy a human agent can provide is irreplaceable.

3. Great communication.

Effective communication is key to resolving customer queries and concerns efficiently. It involves clear and concise expression, active listening, and appropriate responses.

Consider an agent explaining a complex billing process to a customer. The agent needs to use simple, jargon-free language, break down the process into manageable steps, and check for understanding before proceeding. An AI platform can assist by providing agents with real-time suggestions and pre-drafted responses.

4. Problem-solving skills.

Problem-solving is at the heart of customer service. Agents must react quickly, analyze situations, and devise effective solutions. The agent’s capacity to think critically enables them to quickly identify and solve problems.

An AI agent assistant can build on this agent skill by proactively delivering contextual recommendations, next-best actions, and automated assistance to achieve exceptional customer experience.

5. Resilience.

Customer service can be a high-stress job, with demanding customers and high-pressure situations. Resilience, the ability to maintain composure and stay positive even in challenging circumstances, is a valuable trait for agents.

Agents often have to handle irate customers . Despite the harsh words and heightened emotions from the customer, the agent must stay calm, respond politely, and focus on resolving the issue.

Unveiling crucial customer service skills in the AI era.

While AI has brought about a significant transformation in contact centers, it hasn’t reduced the importance of human skills, quite the opposite, it has emphasized their importance. AI tools can improve these skills, freeing agents from mechanical tasks and providing valuable insights.

It’s essential to find a balance between utilizing AI technology and nurturing human skills when establishing the skills needed in the contact center. Companies that can achieve this balance will be better equipped to meet customers’ growing expectations and offer exceptional service.

The Talkdesk Global State of Customer Experience 2023 report offers detailed information on how brands can thrive in this new age of AI-powered customer service. Download it today to gain valuable insights into how to meet and exceed rising customer expectations, ensuring your business remains customer-centric and competitive.

The Global State of CX 2023

Discover the key factors shaping CX in 2023. Get insights from industry leaders and understand how to meet customer expectations in a changing landscape.

How can AI improve customer service skills?

AI can significantly enhance customer service skills with real-time support and insights to agents. AI tools like chatbots can handle routine queries, freeing up agents to focus on complex issues. They can also provide agents with suggested responses or action steps based on the context of the conversation, enhancing their decision-making abilities. AI can also analyze customer interactions to identify patterns and areas for improvement, enabling targeted training and skill development .

Can AI tools help agents stay informed about product changes?

Yes, AI tools can keep agents updated about product changes. They can be programmed to update knowledge bases and FAQs automatically when product changes occur. Agents can access this information in real time during customer interactions, ensuring they always have the most current information. This improves the accuracy of customer information and enhances agent confidence and efficiency.

Can AI-generated summaries improve call handling efficiency?

Absolutely. AI-generated summaries can greatly improve call-handling efficiency . These summaries can automatically summarize the key points from the interaction, making it easier for your agents to review comments from previous interactions and quickly engage with the customer.

Celia Cerdeira

Célia Cerdeira has more than 20 years experience in the contact center industry. She imagines, designs, and brings to life the right content for awesome customer journeys. When she's not writing, you can find her chilling on the beach enjoying a freshly squeezed juice and reading a novel by some of her favorite authors.

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