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11 Digital Marketing Resume Examples for 2024

Digital Marketing Resume

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Writing Your Digital Marketing Resume

You’ve heard the saying that the hardest part is getting started. When it’s time to  write your digital marketing resume or create a cover letter , staring at a blank page is undoubtedly the worst and most intimidating part of the process.

To help alleviate this stress, we’ve researched what hiring managers want to see on digital marketing resumes. Now we’re sharing our findings with you so you can  build a resume  with confidence.

These digital marketing resume samples have  helped digital marketers get interviews at companies like Slack and Stripe , so they’re a great place to get inspiration for your own resume. No matter what digital marketing role you’re striving for, use our writing tips and templates to help you land more interviews (and get the job) in 2024!

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Why this resume works

• To help you with the formatting process, you can choose a  resume template  so you can easily edit and rearrange sections to your liking. Just be sure to keep everything to one page!
• Think about what you’ve done and how that might translate to revenue or savings.
• For example, did you introduce a new tool that saved your company hours of manual labor? Did you implement new sales funnel techniques that created more conversions?

Digital Marketing Manager Resume

• Project ownership also means that you’re in charge of the outcome, so if you have definitive metrics related to your success, include them! 
• Beyond having proper  resume formatting , you should always  check your resume  multiple times before you hit “submit.”

Entry-Level Digital Marketing Resume

• If you have a college degree, an easy way to demonstrate your skills is by adding a “relevant courses” section. Include a handful of relevant marketing, sales, or communication courses to show what you’ve learned quickly.
• You can also add a projects section to show you have the drive to succeed as a digital marketer. Don’t have any projects? No problem! You can create a personal website or build your own social media following to showcase your skills.
• This three-to-four-sentence statement explains some of your skills, which job you’re applying for, and what you hope to bring to your future workplace. We’d recommend writing a full paragraph and then cutting it down in stages until you’ve got a concise statement that immediately sells your qualifications.

Senior Digital Marketing Manager Resume

• Since you’re applying for a senior role, your work must reflect increased responsibility. Always include any opportunities you’ve had leading a team or developing campaigns from scratch.
• Use strong action verbs like “built,” “supervised,” and “directed” to further highlight your leadership abilities!
• Although soft skills are important, most of your skills should be hard (aka technical) skills you’ve learned. Good examples include  Google Analytics ,  email marketing ,  SEO , and  paid acquisition

Digital Marketing Intern Resume

• Your metrics on SEO achievements, traffic conversions, and ability to leverage digital tools to grow ROI will add authority to your digital marketing intern resume.

Digital Marketing Executive Resume

• When listing down the skills in your digital marketing executive resume, remember to add research tools such as SEMrush and Google Analytics. Proficiency in these tools speaks volumes about your expertise in monitoring traffic data and staying on top of each digital trend!

Digital Marketing Strategist Resume

• Try taking inspiration from Noah’s first bullet point and see how his digital marketing strategist resume gets straight to the point and adds how his leadership in a backlink strategy improves domain authority by 62%!

Digital Marketing Coordinator Resume

• Recruiters want to see your metrics on sales, positive customer engagement, revenue generation, and unique solutions to business problems in your digital marketing resume.

Digital Marketing Analyst Resume

• So, that means you need to show the results of your work. What did you do that resulted in a positive impact on the company?
• For example, did you save time by automating reports? Did you uncover an insight through A/B testing that improved conversion or retention rate? You’ve done good things; now you just need to find and define them!
• The first option sounds much better, of course! Make the formatting process easier by using a  resume template  that’s easy to edit so you can move sections, add color, change fonts, and more. Make your resume as unique as you!

Digital Marketing Specialist Resume

• Use bulleted lists to make your skills and work experience points easy to skim or speed-read.
• Take every opportunity to demonstrate relevance toward the job at hand. Hopefully, your most recent jobs are also the most relevant, so all you should have to do is alter minor details to match the job description.
• Vouch for yourself by packing your work history with measurable examples of accomplishments, like retention rate boosts or large-scale projects.

Digital Marketing Director Resume

• Since you’re applying for a high-level position, you need to show how you’ve advanced in your career, which you can do by emphasizing your most recent accomplishments. Did you create new marketing campaigns that resulted in higher conversions? Did you acquire a host of new clients? Think back on what you’ve achieved and how you can use that to your advantage!
• For example, if you increased customer satisfaction rates, how much did they improve? How many departments did you work with? Adding numbers is an excellent way for employers to evaluate your work!

Related resume guides

• Marketing Manager
• Business Development

Your digital marketing resume serves as your first impression to employers, which means you want it to be formatted correctly for prospective employers. Correct  resume formatting  ensures your digital marketing resume is readable, logical, and professional. 

The most popular formats for resumes are the reverse-chronological, functional, and combination/hybrid formats.

Reverse-chronological, functional, and combination formats

• Reverse-chronological:  This format is the most popular and the most preferred by employers. (It’s the tried and true resume standard!) It’s the best format if you have a strong work history with no employment gaps. It’s also the best option to showcase experience because it provides a clear timeline of your career progression. In this format, your work history and experience are listed in reverse-chronological order, starting with your most recent position.
• Functional:  The functional format is usually used by individuals who have gaps in their work history, have changed careers a few times, or have little relevant experience. Your skills and abilities are listed first in this format instead of your work history. 
• Combination:  This format mixes the reverse-chronological and functional formats to place equal emphasis on skills and work history.

It’s difficult to know which format to choose when  writing your resume . If you’re unsure which to choose, it’s best to use the reverse-chronological format because it’s easy to read with a logical flow. Plus, it’s the unofficial standard for resumes, so employers (and the ATS) know how to scan it quickly.

Digital marketing resume header

You already know the importance of marketing, so when it comes to your resume header, this is where you should display relevant information prominently. It should be located at the top of your digital marketing resume.

The font you use for your name should be larger than that of the rest of the resume, and you should also include the job title (slightly smaller than your name) of the role you’re seeking.

Underneath your title and name, you need to put your contact information, starting with your email address. Avoid using the email you created in high school—if the only handle you have is [email protected], it takes just a few minutes for a tech-savvy individual such as yourself to set up a new Gmail account with a professional handle.

After your email, add your phone number in case employers wish to contact you directly. Then it’s up to you whether you list your location (just your city and state) and social media links. Your location may be important to alert employers to your availability for an in-person interview, but you can leave it out if you’re out of state.

If you have a LinkedIn profile or other professional websites, list the URLs in your contact header. This is a good way to showcase your skills and experience to employers. (Plus, many employers require your LinkedIn profile on your application.)

What you need to know about the ATS

When you’re applying for a digital marketing position, it’s important to know about applicant tracking systems, also known as the ATS. Employers use the ATS to scan resumes and filter through potential candidates. If your resume isn’t formatted correctly or lacks keywords, it will be filtered out, and you won’t be considered for the position.

If you’re using a  Google Docs resume template  or a  Word resume template , consider certain formatting elements to beat the ATS: 

• Use standard one-inch margins on all sides of your resume; reduce it by a half-inch if needed. This makes it easier for employers to read, and your digital marketing resume won’t look cramped.
• Choose a simple, standard font, such as Arial, Calibri, or Times New Roman. Don’t use a script or ornamental font because it will be difficult to read.
• Use a font size of 10-12 points for the body of your resume. Section headers should be larger at 14-16 points.
• Organize your resume logically with the most important information at the top. The easiest way to do this is to list your experience and education in reverse-chronological order. This format will ensure the reader will see your most recent experience and education first.

Your digital marketing resume writing guide

Though you’re a pro when it comes to marketing, it’s daunting to try and market yourself with only a single page.  Building a resume  is never going to be easy, but it can be a lot easier when you take it section by section.

Important factors in building your digital marketing resume:

• Resume objectives and summaries 
• Work experience 
• Digital marketing skills 
• Education and certifications 
• Projects, interests, and hobbies

Do you need a resume objective or summary?

A  resume objective  is a short statement explaining what you’re looking for in a job and what you can offer. A  resume summary  is a longer, more detailed explanation of your aggregated skills, experience, and accomplishments.

You won’t need to use either one for your digital marketing resume most of the time. For an objective or summary to work, it must be specific. Skip this section altogether if you can’t commit to customizing your objective/summary to  each job for which you apply .

Think you might want to include an objective or summary anyway? Here’s when you should consider using an  objective : 

• You’re changing careers
• You do not have much experience

And here’s when a  summary  might be the key to winning the day: 

• You have at least 10+ years of experience
• You want to highlight an accomplished work history

Excellent objective

Analytically-minded digital marketing graduate with a 12-week internship experience in social media management, analytics implementation, email acquisition, and web analytics. Eager to develop my skills under expert leadership within a team setting, where I can contribute to paid search and social media campaigns for Ritchie Bros. 

Why it works

This objective clearly states the company and the specific role the job candidate is seeking, pulling keywords, such as “paid search” and “social media campaigns” from the  marketing job description . The job seeker demonstrates why they’re a good fit for this role by beginning with appropriate background information and skills. 

Excellent summary

Seasoned and goal-oriented digital marketer with 12 years of experience managing and executing successful marketing campaigns across multiple channels, including online, offline, and mobile. I have a proven track record of increasing website traffic and conversions by more than 25% through SEO/SEM, social media, email marketing, and content strategy. Looking forward to joining a tech startup like Steadily, where I can accelerate the growth of the company through a decade-plus of experience and mentorship of junior digital marketers. 

This summary highlights 12 years of experience in digital marketing and explains why the candidate is suited for the job with quantifiable metrics aggregated across total work history. The summary also includes keywords like conversions and SEO from the job description.

Digital Marketing Work Experience

When writing the bullet points for your work history, think about relevant experience. Three to four job experiences are the sweet spot, but if you have fewer than two, we have some tricks that will improve your digital marketing resume. If you’ve had many jobs, keep them handy on a master resume, but don’t list every position; just include the most relevant ones that fit the job description. 

Writing your work experience bullet points

When writing work experience in a bulleted list, active verbs are the best way to describe your expertise and show your work in action. As a digital marketer, the following active verbs could serve you well:

• Strategized 
• Created 
• Automated 
• Optimized 
• Improved 
• Exceeded 
• Coordinated 
• Executed 

Avoid using passive language like “was responsible for.” Similarly, personal pronouns (I, me, my) are space wasters. 

The following three work experience bullet points are a solid start but still lacking:

• I managed a team of 10 employees
• Directed all online marketing campaigns
• Collaborated with management to enhance automation

To be fair, these bullet points have some solid information we can leverage, but they’re still too vague. They fail to demonstrate how your duties gave way to achievement. 

With active language, role specifics, and quantifiable metrics, these become much stronger bullet points:

• Managed a team of 8 junior digital marketers to increase online sales conversions by 10% within 3 months
• Directed an email campaign that increased website traffic by 22% in 2020
• Collaborated with marketing leaders to automate the creation of reports around conversion rate, traffic, conversion funnels, and retention, saving 13 hours of manual reporting each week

Does every bullet point need some sort of metric or quantifier? No. However, it should be a goal to shoot for.

Demonstrate your impact with metrics

Let’s dive further into metrics. Metrics are important because they allow the reader to determine your effectiveness in your role and if you met expectations. These numbers must demonstrate how  you  impacted the company directly or indirectly.

So, when listing work history, include metrics that support your experience. Aim to have metrics in 60 percent or more of your bullet points, so you’ll be ahead of your competition. Metrics can be derived from several areas: 

• SEO and site traffic performance 
• Marketing campaign results 
• Conversion rate improvements 

For example, your job experience bullet points could look something like tho which you apply. If you’d rather not take the time to tailor it to each position, you’re better off leaving this section out. 

• Led SEO efforts and conversion funnels to generate 170K unique monthly visitors and $1.8M in monthly revenue
• Tracked email and social campaigns and identified areas to optimize in SEO, design, and content, resulting in an average of 7% more customers per month 
• Created reporting around paid marketing funnels and leveraged this to improve the conversion rate by 210% incrementally

Best digital marketing skills to include

There are two kinds of  skills to include on your resume : hard and soft skills.

Hard skills are technical abilities specific to the job, like A/B testing or Google Analytics. Soft skills are more general traits that employers appreciate across most jobs, like teamwork or communication. While soft skills are important, your digital marketing resume should contain  mostly hard skills . 

Hard skills might include:

• Social media advertising
• Brand awareness
• Google Analytics
• Email campaigns 
• Lead generation 
• Conversion funnels 

Soft skills (again, not the focus) might include:

• Interpersonal communication 
• Self-motivated 
• Detail-oriented 

These are ordinary hard and soft skills used in digital marketing, but there are many more for which an employer may be looking. Pay close attention to the keywords listed in the  marketing job description , then use that to tailor your skills section with six to ten relevant keywords. 

Education and certifications

At minimum, you’ll need a bachelor’s degree to begin your career in digital marketing. This means you can skip listing your high school diploma if you’ve got a degree. If you have a master’s degree, include your bachelor’s as well and list them in reverse-chronological order. 

Especially once you’ve gotten some years under your belt, you don’t need to include anything fancy. Just list the basics: 

• The name of your college or university
• Your degree
• How many years you attended (it’s fine just to list the graduation year)

If you want to show off further training, you can add a dedicated certifications section. Certifications don’t take the place of a degree, but some employers may request certain certs from you. There’s a world of certifications available for you to pursue through Google, Coursera, Facebook, YouTube, and many more.

Certs range in experience level, price, and requirements. If you do have a cert(s) or plan to pursue one, this sort of thing is simple to include. You can briefly list it in the sidebar or at the bottom of your resume. 

Do you need to add projects, interests, or hobbies?

Most resumes don’t include projects, but sometimes they can be helpful to give the recruiter more information about you, especially if you’re short on previous job experience. 

If you’re including projects on your digital marketing resume, treat projects as you would your work experience section by listing three to six bullet points under each. Like your work experience bullet points, your project bullet points will demonstrate your role in the project and the positive outcomes. Metrics are encouraged here, too. 

Projects could range from anything to developing a social media campaign for a small business or tinkering with a personal blog and optimizing SEO performance. 

Adding an  interests and hobbies section  isn’t the same as a projects section. Consider including this section if the job description references the importance of a good company cultural fit or if they seem pretty casual. Even if the company is casual, it’s not okay to list any ol’ thing. Binge-watching Netflix and napping on the weekends are not the kinds of things you want to advertise to potential employers (but hey, we understand the importance of a good nap).

Instead, opt for interests and hobbies for which you can intelligently demonstrate relevance to the job if asked during an interview.

For example, as a digital marketer, experimenting with French cuisine demonstrates that you’re a self-starter who is creative and doesn’t mind trying new things. As another example, playing rugby throughout college shows that you’re well-rounded and can balance your time well.

Tailoring your digital marketing resume to each job

If you’ve made it this far, you’re nearly there, just hang in there for this critical piece of advice.  Tailor your digital marketing resume to each job you apply for.

Tailoring your resume is easier than you think. You only need to slightly adjust the following sections:

• Work experience bullet points
• Objective/summary (if you included one)

We’ve discussed the importance of reading the job description carefully and including the keywords mentioned. Don’t do a copy/paste job, and be honest about your abilities. Include keywords strategically to show your employer that you have the skills and experience needed.

Ensure your resume is flawless

Lastly, don’t let your resume fall into anyone’s hands until it’s perfectly polished and error-free. Let your resume rest overnight before you return for a final look. For best results,  check your resume  multiple times and even better, have a friend or trusted colleague look it over, too!

Land your digital marketing job

At last, you made it! Maybe you still have to finishing  writing your resume , but we’re confident that your resume will be better with these tried and tested tips. 

Just remember:

• Your resume format matters greatly, and the reverse-chronological format is your best friend. 
• Use your contact header to market yourself quickly by placing it at the top of your document. 
• Plan to beat the ATS by including keywords in the job description.
• An objective or summary is optional, but if you want to include one, tailor it to the job.
• Use active language and metrics in your work experience bullet points to leverage your abilities.
• Job-specific technical skills, particularly those listed in the job description, hold more weight than soft skills.
• List your education in reverse-chronological order.
• Projects, interests, and hobbies might be appropriate to add if you’re short on experience. 
• Customize your resume for every job application.
• Never submit a resume unless it’s error-free, so check it multiple times!

There you have it! With these tips, you’re one step closer to landing your dream digital marketing job. Now, you can start  building your resume  and working on your digital marketing cover letter , so you can get more interviews.

We’re cheering you on! 

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24 Digital Marketing Resume Examples - Here's What Works In 2024

In today’s competitive job market, you need a strong resume to stand out from the candidate pool and impress both recruiters and hiring managers. you will want to tailor your resume specifically to the job that you are applying for with relevant keywords, action verbs, and transferable skills. here are seven digital marketing templates to help you jumpstart your resume in 2023..

Digital marketers are specialists in all things marketing; especially in relation to digital platforms like social media digital advertising, and more. They provide creative solutions to help clients recreate their brand to increase awareness of the company and drive sales. Digital marketers will also analyze market trends and identify target audiences as a first step to launching a successful marketing campaign. The job outlook for digital marketers is estimated to be a 6% increase from 2019 to 2029, which is an increase in over 18,000 jobs. As more companies go digital and as technology becomes more prevalent, the demand for digital marketers will continue to rise. The newest generation of consumers called Gen-Z are well-known for their social media usage and social media will continue to be one of the largest areas of opportunity for marketing. With that being said, let’s take a look at what successful digital marketing resumes look like in 2023. We will examine seven different templates with different digital marketing positions that leverage your work history and education. Then, we’ll review a list of action verbs to complement your experience and a list of common hard skills that recruiters want in digital marketing candidates.

Digital Marketing Resume Templates

Jump to a template:

• Digital Marketing Specialist
• Entry Level Digital Marketing
• Digital Marketing Director
• Digital Marketing Analyst
• Digital Marketing Manager
• Senior Digital Marketing Manager
• Marketing Director
• Digital Marketing Coordinator
• Digital Marketing Intern
• Digital Marketing Strategist
• Email Marketing Specialist

Jump to a resource:

• Keywords for Digital Marketing Resumes

Digital Marketing Resume Tips

• Action Verbs to Use
• Bullet Points on Digital Marketing Resumes
• Frequently Asked Questions
• Related Marketing Resumes

Get advice on each section of your resume:

Template 1 of 24: Digital Marketing Specialist Resume Example

A digital marketing specialist is a professional who helps organizations increase their online visibility, generate more traffic, and eventually increase their profit. They use multiple strategies, including search engine optimization, copywriting, email marketing, influencer marketing, user-generated content, and paid advertising. This is a role that requires a lot of market research and evaluation, so it’s important to highlight your data analytic skills on your resume.

We're just getting the template ready for you, just a second left.

Tips to help you write your Digital Marketing Specialist resume in 2024

   highlight your marketing automation skills on your resume..

Marketing automation software is used for reducing repetitive tasks and taking some weight off the digital marketer’s shoulder. These tools optimize marketing campaigns including email marketing, content management, audience segmentation, etc. This way, digital marketers can focus on more relevant tasks such as marketing analysis and strategic planning.

   Mention your knowledge of user experience design.

User experience is the process of evaluating and enhancing users’ interaction with a brand, product, or service. Digital marketers use UX to improve the target audience’s perspective of a brand or website. This helps them improve the product’s aesthetic, functionality, and experience.

Skills you can include on your Digital Marketing Specialist resume

Template 2 of 24: digital marketing specialist resume example.

As an experienced digital marketing specialist, make sure to highlight your successful projects and marketing experience in previous positions. This is a general digital marketing specialist template that demonstrates a well-rounded grasp of best marketing practices with a variety of relevant hard skills and numeric accomplishments that show the recruiter what you can do.

   Quantify your achievements and projects

As a digital marketing specialist, you are responsible for driving traffic. Sharing specific numbers of the results of your work gives the recruiter hard numbers to picture what you can do for their company. This resume template offers key examples like “increased monthly organic website traffic by 35%” (numeric achievement) and then explicitly states what digital marketing strategies they used.

   List your relevant hard skills for marketing

Hard skills for digital marketing specialists are specifically related to data analysis to understand and act on market trends, as well as the ability to use creative software such as Adobe Creative Suite and Illustrator. You’ll want to make sure to cross-reference the job description and only list skills that you are truly familiar with.

Template 3 of 24: Digital Marketing Specialist Resume Example

Digital marketing specialists are responsible for planning and carrying out marketing campaigns as well as analyzing and reporting data. Although this role is less senior than a management position, it still usually requires some prior experience within digital marketing. Your resume should highlight successful digital marketing campaigns you’ve run at past jobs. Make sure to also mention your relevant hard skills in your skills section, as shown in this resume.

   Quantifies achievements with specific metrics

Whenever possible, use specific numbers to quantify the results you achieved through your past digital marketing campaigns. Saying that you “increased monthly organic website traffic by 35%” or “achieved a 91% lead-form submissions increase” shows hiring managers what you are capable of achieving for their company.

   Prominent skills section showcases technical abilities

You’ll typically need at least some technical skills to become a digital marketing professional. You might need to use software for marketing automation, graphic design, and analytics in your day-to-day job -- so be sure to list these hard skills prominently on your resume.

Template 4 of 24: Entry Level Digital Marketing Resume Example

As an entry-level digital marketing professional, you'll be entering a dynamic and ever-evolving field that offers diverse opportunities to create and execute online marketing campaigns. To land that first job, it's essential to understand the industry trends and tailor your resume to showcase your abilities in line with the specific needs of each company. In recent years, there has been a growing emphasis on data-driven strategies and the importance of content marketing, so demonstrating your familiarity and skills in these areas can be a huge plus on your resume. Additionally, highlighting your adaptability and eagerness to learn new skills will show employers that you're ready to grow with the industry. Since you're applying for an entry-level role, employers will be more interested in your potential rather than an extensive work history. This means your resume should focus on your digital marketing skills, knowledge, and any relevant projects or internships you've completed. Remember to connect these experiences to the specific job requirements and emphasize your ability to quickly learn and adapt to new marketing tools and trends, as this is crucial for success in the digital marketing world.

Tips to help you write your Entry Level Digital Marketing resume in 2024

   showcase your relevant projects and internships.

As an entry-level applicant, it's important to focus on the projects and internships you've completed that demonstrate your digital marketing skills. Describe your role in these projects, the results you achieved, and how they relate to the job you're applying for.

   Highlight data-driven and content marketing skills

Since the digital marketing field is increasingly focused on data-driven strategies and content marketing, emphasize your skills in data analysis and content creation. This could include experience in Google Analytics, A/B testing, social media content creation, or blog writing.

Skills you can include on your Entry Level Digital Marketing resume

Template 5 of 24: entry level digital marketing resume example.

If you lack work experience but are trying to gain more in your next job, the entry level digital marketing resume is for you. You’ll want to supplement your work experience through internships with your education, alongside any relevant extracurricular activities and projects that you accomplished while in school. Skills related to digital marketing and certifications will further help you to demonstrate a strong educational background for the role.

   Focus on your education section and list it first

Since this role is an entry level position, you will want to leverage your relevant education. This template lists a major in marketing and a minor in psychology; the minor is still relevant, as marketing can utilize psychology to make the product or services more appealing to the consumer depending on phrasing, product placement, use of colors, and more.

   Showcase completed projects related to marketing

As a student or recent graduate, you may only have internships as your primary work experience. Discussing additional marketing projects that you completed while in school shows a strong dedication to your craft, especially in volunteer positions. For example, you’ll want to mention if you managed the social media for a non-profit organization or increased engagement on social media platforms.

Template 6 of 24: Digital Marketing Director Resume Example

Digital marketing is a fast growing field that focuses on utilizing web-based tools and software to enhance lead generation, audience targeting, brand awareness and more. A digital marketing director is responsible for assessing a company’s goals and building a digital marketing plan for them. The digital marketing director will create the marketing plan, as well as oversee its implementation, and monitor data to ensure it’s producing the anticipated results. A digital marketing director typically oversees a team of junior digital marketers, who they are responsible for managing and delegating tasks to. For this role, hiring managers will be looking for someone with a degree in marketing, communications, or another related field. A master’s is not required, however, a master’s in marketing can help you land a senior role in digital marketing. More importantly, hiring managers will want someone with foundational experience in digital marketing. An ideal candidate typically has at least 2 years of digital marketing experience and specific technical skills such as being certified in GoogleAds, experience leveraging search engine optimization, and more.

Tips to help you write your Digital Marketing Director resume in 2024

   get certified in google adwords to stand out as a digital marketing director.

Google is a robust tool for digital marketers who use it effectively. Hiring managers want a candidate with experience effectively utilizing Google’s advertising platform. If you don’t have much experience with implementing Google AdWords, you can take the certification course. Upon completion you’ll have a new credential on your resume that will catch the eye of hiring managers.

   Show transferable skills in digital marketing from previous roles

If you have assisted with or individually implemented digital marketing strategies in previous roles, it’s important to highlight this. There are a variety of experiences you should note, including any experience managing or creating social media content, analyzing social media data, utilizing email marketing campaign tools, and more. This will show hiring managers you understand how to implement these digital tools.

Skills you can include on your Digital Marketing Director resume

Template 7 of 24: digital marketing director resume example.

Digital marketing directors are not just specialists, but also leaders of the marketing department. You’ll be responsible for directing the vision of the company’s marketing campaign, developing new strategies to increase engagement and generating traffic for the company’s website. The ability to analyze performance of previous marketing campaigns is a must and this role often requires 5+ years of leadership experience.

   Highlight your leadership and management experience

As a director, you should have professional experience with effectively leading and managing teams. The question that recruiters want to know is: how were you effective? You’ll want to combine action verbs and numbers here to stand out. A great example this resume uses is “recruited, hired, and trained 25+ marketing and sales specialists, improving overall sales by 20%.”

   Emphasize meeting sales goals and increased revenue

As a digital marketing director, your ultimate goal is to generate as much revenue as possible and surpass sales goals by persuading more people to buy your company’s product or service with your marketing expertise. If you have a track record of achieving or overachieving previous sales, you’ll want to mention it with an estimated figure or percentage.

Template 8 of 24: Digital Marketing Analyst Resume Example

A digital marketing analyst helps businesses improve their marketing campaigns by making data-backed decisions. They conduct market research with statistics and analyze trends to develop more informed strategies. Therefore, it is essential to highlight your strategic approach on your resume by mentioning successful marketing projects on your resume.

Tips to help you write your Digital Marketing Analyst resume in 2024

   mention the marketing analytic tools you use on your resume..

Digital marketing analysts use different tools to analyze trends, such as Google Analytics or SEMrush. However, there are numerous marketing analytic platforms out there. You should mention the ones you are familiar with. Yet, it’s also a good idea to check if your potential employer requires you to work with a particular tool.

   Showcase your data visualization skills.

After conducting your research and getting the results, you should communicate these outcomes to the stakeholders or the marketing team. However, it is a great idea to use data visualization techniques to illustrate the results. You can use charts, graphics, and even storytelling videos to back up your presentation.

Skills you can include on your Digital Marketing Analyst resume

Template 9 of 24: digital marketing analyst resume example.

As a digital marketing analyst, you specialize in analyzing data, marketing metrics, and more. This is one option for a career path from a generalized digital marketing specialist, especially if you don’t want to go into management yet or at all. Make sure you emphasize your transferable analysis skills and experiences making informed decisions based on data to show what you can bring to the table.

   Showcase your abilities with data analysis

Since the digital marketing analyst focuses more on data analysis and implementing changes based on market trends, you’ll want to highlight your proficiency with both researching, analyzing, and making informed decisions. This can be done with both your listed hard skills and your work experience combined. Using numbers is crucial to quantify your experience and results of your work.

   Tailor your resume with relevant keywords

Beyond focusing your resume on your proficiency in data analysis, you’ll want to use relevant keywords in the job description. This may include terms like “SEO,” “digital ads,” “retention analysis,” “digital optimization,” and more than hard skills. A digital marketing analyst is more niche than general digital marketing, and you want to show that you know what you’re talking about.

Template 10 of 24: Digital Marketing Manager Resume Example

There are different forms of traditional marketing, but your potential employer might be focused on a marketer that feels comfortable in the online arena. Therefore, it is ideal to tailor your resume to digital the digital marketing industry. This includes skills like SEO, email marketing, website analytics, and social media management.

Tips to help you write your Digital Marketing Manager resume in 2024

   improve your chances of getting noticed by using keywords..

Think of your resume as a website where you place your content. Most resumes will go through scanning platforms also called Applicant Tracking System. And most of them get lost in the process because they were not optimized with keywords. By adding relevant keywords you are increasing your visibility in the job hunt. These keywords can be marketing skills or techniques you can include on your resume.

   Maintain a good readability score.

There is a reason why readability plays a huge role in search engine optimization. Users won’t be engaged in content that is hard to read. That’s why search engines prioritize content with positive readability scores. The same thing can be applied to your resume. Recruiters might ignore your resume if it’s hard to read. That’s why it is important to distribute your work experience content into bullet points and use action verbs that’ll help you write more concise phrases.

Skills you can include on your Digital Marketing Manager resume

Template 11 of 24: digital marketing manager resume example.

A digital marketing manager oversees and leads the marketing team. They are responsible for determining the project’s standards, delegating tasks, providing feedback, and using data analytics for strategic planning. They can work in a wide variety of industries to help their organization generate more sales and donations, or get a particular community’s interest. Since this is a senior-level position, your resume should demonstrate extensive expertise in marketing projects.

   Highlight your project management skills on your resume.

This is a role that combines marketing expertise with management duties, so it’s crucial to highlight our project management skills on your resume. Your potential employer might want to know if you are qualified to lead and guide a marketing team toward its goals.

   Demonstrate your familiarity with Agile principles on your resume.

According to the 4th Annual State of Agile Marketing Report, 51 percent of marketing teams used Agile principles in their operations. Agile helps teams stay on top of their backlog by prioritizing tasks and dividing them into a manageable workload.

Template 12 of 24: Digital Marketing Manager Resume Example

Digital marketing managers are a key part of leadership in digital marketing, above digital marketers and under digital marketing directors. They’re leaders and experts in the digital marketing space, including content, email, social media, and mobile marketing. They develop and implement marketing campaigns on digital platforms in order to promote a company’s brand, products, and services. Experience with digital marketing and managing a team are a must for this role.

   Show your ability to manage budgets

Digital marketing managers are not only responsible for managing people, but also budgets. The ability to effectively complete projects within financial constraints saves the company money, and ultimately in a business you want to have the highest rate of return that you can. An example would be “Maintained cost-saving rates at 60%, saving up to $1.1 million per year.”

   Emphasize your sales abilities

Marketing is key to driving more sales. If you have experience increasing traffic, engagement, and ultimately landing more sales for the company, you should take the time to highlight your experience. For example, you’ve generated a 5% increase in the company’s baseline profit due to the changes you’ve made with digital ads, social media campaigns, and more. Show it off!

Template 13 of 24: Digital Marketing Manager Resume Example

A digital marketing manager oversees all of a company’s online marketing efforts, which could include email newsletters, social media posts, and advertising. To become a digital marketing manager, you’ll want to use your resume to emphasize your fluency with online marketing channels as well as your technical skills.

   Skills section lists digital marketing hard skills

Digital marketing can require some technical competency. While you don’t necessarily need a background in programming or coding, you may need to be proficient with software such as SQL, Google Analytics, and Python. Listing these hard skills in your skills section can be an effective way to demonstrate your technical abilities.

   Describes digital marketing accomplishments using clear action verbs

Verbs like “orchestrated”, “overhauled”, and “managed” are great, strong words for describing what you achieved at past jobs. Choosing the right words to talk about your past experiences can add energy to your writing and tell potential employers a lot about the kind of employee you are.

Template 14 of 24: Senior Digital Marketing Manager Resume Example

As a Senior Digital Marketing Manager, you're the brain behind the brand's online presence. Keeping up with the ever-changing digital landscape, foreseeing trends and pivoting the strategy accordingly is crucial. Lately, proficiency in data analysis, performance tracking, SEO, and content management has been highly sought after by companies. With high competition in the job market, your resume needs to demonstrate not only your skills but also your ability to drive tangible results and lead marketing initiatives. Your future employer doesn't simply want a digital marketing expert—they want a proactive leader. Show them you're up-to-date with regulations like GDPR and CCPA, which have dramatically shifted the digital marketing landscape. Your resume should reflect that you're not just a marketer, but an informed decision-maker who understands legislation and ethical considerations.

Tips to help you write your Senior Digital Marketing Manager resume in 2024

   highlight your analytical skills.

Companies are data-driven these days, so a senior digital marketing manager with strong analytical skills gets the nod. Show your proficiency in using analytical tools like Google Analytics, and give examples of how data interpretation has benefited your previous marketing campaigns.

   Show your leadership abilities

As a senior manager, you'll be handling a team. Your resume should underline your leadership skills. Mention team sizes you've managed, projects you've led to success, and how your leadership improved the team's performance.

Skills you can include on your Senior Digital Marketing Manager resume

Template 15 of 24: senior digital marketing manager resume example.

The senior digital marketing manager is the next step above the digital marketing manager, and underneath a digital marketing director on the leadership ladder. As a senior digital marketing manager, you have numerous years of experience as a digital marketing manager. Directing marketing campaigns, managing budgets, and leading digital marketing teams are all second nature to you.

   Highlight your promotions throughout your work history

As a senior digital marketing manager, you’ll want to show your climb on the career ladder to leadership during your work experience. This resume template shows transitioning from Marketing Coordinator to Social Media Specialist, and ultimately Digital Marketing Lead at Third Company. This history shows a steady promotion over the course of six and a half years, demonstrating professional growth.

   Strong section of hard skills relevant to digital marketing

Senior digital marketing managers are expected to be experts at their craft. You’ll want to show how you stand out from the competition with clearly defined hard skills that are highly desired in the digital marketing world. This resume template uses skills like Adobe Photoshop, B2B marketing, and SEO & SEM to show their familiarity with what modern companies want.

Template 16 of 24: Marketing Director Resume Example

A marketing director is someone who is responsible for overseeing the creation, implementation, and monitoring of all marketing campaigns in a company. As such, they are experienced marketing professionals who have knowledge of digital marketing, advertising, and event marketing. The marketing director must analyze data to create marketing plans based on a company’s current performance and desired goals. They also must lead a team of midlevel marketers in executing the campaign successfully. When recruiting for this role, hiring managers will be looking for someone with proven marketing and leadership experience, as well as relevant technical skills. Most candidates for the role have a bachelor's degree in marketing or communications. A master’s degree can help make your resume more competitive. To land this role, candidates usually need at least three years of previous marketing experience, and technical skills in branding, advertising, and digital marketing.

Tips to help you write your Marketing Director resume in 2024

   show your proficiency with differing marketing techniques.

There are many techniques marketers can deploy depending on a company’s needs. Since the marketing director is responsible for inventing all campaigns, hiring managers will want someone with expansive knowledge. On your resume, try not to focus on a singular marketing concept. For example, if you're currently in digital marketing, you’ll want to highlight experiences you’ve had with different campaigns like direct mail. It’ll show hiring managers you're well-versed in a variety of tactics.

   Highlight your leadership skills that relate to being a marketing director

The marketing director typically oversees a department of entry-level and mid-level marketers. Since the marketing director is responsible for managing employees to ensure campaigns are executed correctly, hiring managers will be looking for a candidate with stellar leadership skills. If you’ve been able to effectively lead a team, you should highlight your success. If you haven’t yet had the opportunity to lead a team, try to highlight experiences where you lead a project or trained new hires.

Skills you can include on your Marketing Director resume

Template 17 of 24: marketing director resume example.

Besides digital marketing directors, there are also traditional marketing directors who dabble both in the online space and in-person. This may include coordinating marketing campaigns for product launches, events to promote the product or service, and overseeing relationships with the public and marketing vendors. They lead their team and successfully complete projects within the set deadline and budget, while conducting market research.

   Show longevity in your roles

As a marketing director, you are a key player in the company’s marketing department and should be a resource of all things marketing. Prospective employers may be wary if you have a short history at a job, as they don’t want to be replacing a director of the department anytime soon. Don’t forget to show promotion in your roles too!

   Emphasize your project management skills and experience

Executing marketing campaigns requires project management experience; both in starting the project and successfully finishing it with results. Make sure to talk about any relevant marketing projects with what scale they were, the budget, the results, and within what timeframe. The details help the recruiter to create a complete picture of what you did and what you can do.

Template 18 of 24: Marketing Director Resume Example

If you’re an outstanding leader with years of marketing and management experience, you may have your sights set on becoming a marketing director. Most professionals spend 5-10 years in various marketing jobs before advancing to a director position. When you’re applying for this job, your resume should show that you’ve excelled in past marketing roles and that you’ve been successful as a manager.

   Emphasizes professional growth through promotions in marketing roles

If you’ve advanced to more senior positions at previous companies, make sure to point out those promotions on your resume. Showing how you stepped up to greater levels of responsibility and seniority in past jobs speaks to your leadership abilities.

   Uses marketing-focused action verbs to describe achievements

For a senior leadership role, your resume needs to show that you are an excellent manager and leader of people. Choose strong action verbs such as “improved”, “negotiated”, and “managed” to highlight your initiative and ability to make sound decisions for the benefit of your past companies.

Template 19 of 24: Digital Marketing Coordinator Resume Example

This professional is in charge of the company’s marketing strategy on its digital platforms. These platforms might include social media platforms, websites, emails, etc. Your tasks may include handling the social media accounts, creating digital marketing campaigns, coordinating the execution of those campaigns, and analyzing the success of digital marketing efforts, among others. Recruiters expect to see at least a bachelor’s degree in marketing or a relevant field and should have at least some professional experience in the digital marketing space. Here is a resume sample.

Tips to help you write your Digital Marketing Coordinator resume in 2024

   get digital marketing-related certifications..

Show recruiters that you are especially skilled in digital marketing by getting digital marketing-related certification. This applicant has two impressive Google marketing certifications.

   Show experience in various digital marketing platforms and mediums.

It may be tempting to only include your social media marketing experience because it is a very popular part of digital marketing. But don’t forget to include your experience marketing with other digital mediums like websites and emails.

Skills you can include on your Digital Marketing Coordinator resume

Template 20 of 24: digital marketing intern resume example.

Embarking on a career as a Digital Marketing Intern is an exciting journey, filled with opportunities to hone your skills in a real-world setting. This role often entails getting hands-on with various digital marketing tools and platforms, and utilizing data-driven strategies to boost a company's online presence. The landscape is shifting towards an increased focus on digital content, SEO, and social media outreach, so it's crucial that your resume reflects your proficiency and passion for these areas. It’s a door into a fast-paced industry, and putting together a compelling resume can make getting your foot in the door a lot easier. Since digital marketing is a broad field with various specializations, your resume needs to be tailored precisely to the role you're seeking. An intern's resume is different from a seasoned professional's one: it's not all about the years of experience, but about the relevant courses, your understanding of digital marketing strategies, and real-life projects where you've applied your knowledge. Make it less about ticking boxes and more about a narrative of your passion for digital marketing and how you have geared your studies and projects towards that.

Tips to help you write your Digital Marketing Intern resume in 2024

   showcase certifications and relevant courses.

As an intern, you might not have much work experience to display. Therefore, highlight relevant courses, workshops, or certifications that you've completed. These could include Google Ads certification, a course on SEO, or a digital marketing workshop. This demonstrates your dedication and proactive learning attitude.

   Include Real-life Projects and Achievements

If you've executed a successful social media campaign for a college event, or optimized a website as part of a project, include these in your resume. Real-life applications of your knowledge show hiring managers you're ready to hit the ground running.

Skills you can include on your Digital Marketing Intern resume

Template 21 of 24: digital marketing intern resume example.

This is an entry-level position for those wishing to enter the digital marketing profession. You will generally be assisting more established digital marketers with their tasks and campaigns. This may include you helping develop campaigns or executing the campaigns. Some companies require you to be enrolled in a degree program to qualify for this position while others accept recent graduates. This position may also be paid or unpaid depending on the company. Recruiters will be looking for knowledge in digital marketing and any relevant experience.

   Use action verbs that emphasize your team skills.

As an intern, you will almost always be working within a team or with a superior. Show recruiters that you are a great team player by using teamwork action verbs like ‘collaborated’ and ‘assisted’.

   Include previous related experience.

Even if you don’t have experience as a digital marketer, you might have experience in a field that has transferable skills. Fields like design, sales, or I.T. would be preferred.

Template 22 of 24: Digital Marketing Strategist Resume Example

Digital marketing strategist is another term for a digital strategist. A digital strategist’s job goes beyond social media, they must also be proficient in SEO techniques to generate traffic for the organization’s websites. A good way to boost your digital marketing strategist resume is by including relevant certifications.

Tips to help you write your Digital Marketing Strategist resume in 2024

   highlight your tech savviness..

As a digital strategist, you must be tech-savvy, especially because you are working with digital tools. You must feel comfortable in the digital arena. It is important for you to become a fast learner because digital tools and algorithms are constantly changing.

   Mention your time management skills.

Digital strategists often work under thigh schedules and need to be able to perform well even under pressure. That’s why it is crucial to mention your time management skills in your digital strategist resume.

Skills you can include on your Digital Marketing Strategist resume

Template 23 of 24: digital marketing strategist resume example.

As the name suggests, these professionals develop digital marketing campaigns and support teams to execute the campaigns effectively. They are in charge of the company’s digital marketing strategy. Not only do you have to be a digital marketing expert to thrive in this position, but you also need to understand the ever-evolving digital landscape and be able to analyze your competition in order to create campaigns that put your company one step ahead. You may be hired as a full-time employee for this role or as a consultant, so take time to consider which form of employment works best for your goals. Here is a strong digital marketing strategist resume sample. Take a look.

   Use metrics to show the success of your strategies.

To attract recruiters, you need to show that your previous strategies have been successful and effective. An easy way to show this is by using metrics to list successes like increased conversion rates and increased organic traffic.

   Show experience working with different digital marketing mediums.

In this position, you will be creating strategies for different digital mediums. These may include social media, websites, blogs, emails, etc. Ensure your resume shows that you have had experience with multiple mediums of digital mediums like this applicant has.

Template 24 of 24: Email Marketing Specialist Resume Example

As an Email Marketing Specialist, your core role is to manage various email campaigns and ensure they align with the company's brand identity. This industry is rapidly evolving, with an increasing focus on personalization and automation. With companies seeking specialists well-versed in CRM platforms and email automation tools, your resume should showcase your proficiency in these areas alongside your ability to design engaging email campaigns. Companies appreciate individuals who can stay abreast of the latest marketing trends and effectively apply them to their campaigns. So remember, your resume should present you as an innovative, tech-savvy professional who can deliver tangible results.

Tips to help you write your Email Marketing Specialist resume in 2024

   include specific crm and automation platform expertise.

As this role is heavily dependent on CRM platforms and email automation tools, mention specific ones you have experience with, like MailChimp or ActiveCampaign. Employers prefer candidates already familiar with the tools they use.

   Showcase your data-driven approach

Prove you're a master of analytics. Include the metrics you've driven in previous roles. For instance, increased open rates or click-through rates. It's important to show employers that you understand the importance of tracking data and using it to inform strategy.

Skills you can include on your Email Marketing Specialist resume

As a hiring manager who has recruited for digital marketing roles at top companies like Google, Facebook, and Amazon, I've seen countless resumes over the years. The best ones always stand out by effectively showcasing the candidate's skills, experience, and impact in the field. In this article, we'll share some tips to help you create a strong digital marketing resume that will catch the attention of recruiters and hiring managers.

   Highlight your digital marketing skills

Make sure to showcase your relevant digital marketing skills throughout your resume. This can include:

• SEO (search engine optimization)
• PPC (pay-per-click) advertising
• Email marketing
• Social media marketing
• Content marketing
• Web analytics

Don't just list the skills; provide specific examples of how you've used them to drive results. For instance:

• Managed a $50,000 monthly PPC budget, increasing conversions by 30% while reducing cost per acquisition by 15%
• Grew organic search traffic by 150% year-over-year through targeted SEO strategies

   Quantify your impact with metrics

Whenever possible, use metrics to quantify the impact of your work. This helps hiring managers understand the value you can bring to their organization. Instead of saying:

• Managed social media accounts for the company

Try something like:

• Grew Facebook follower count by 200% and increased engagement rate by 50% through targeted content and paid promotion

Other examples of metrics to include:

• Conversion rates
• Click-through rates (CTR)
• Return on ad spend (ROAS)
• Email open and click rates

   Tailor your resume to the job description

Customize your resume for each job you apply to by aligning your skills and experience with the requirements listed in the job description. This shows the hiring manager that you're a good fit for the specific role.

For example, if the job description emphasizes email marketing experience, make sure to highlight your relevant skills and achievements in that area, such as:

• Developed and executed email campaigns that increased sales by 25%
• Implemented email segmentation strategies that improved open rates by 40%

   Include relevant certifications and training

Showcase any relevant certifications or training you've completed to demonstrate your expertise and commitment to staying up-to-date in the field. Some examples include:

• Google Analytics Individual Qualification (GAIQ)
• HubSpot Inbound Marketing Certification
• Facebook Blueprint Certification
• Google Ads Certification

These certifications not only validate your skills but also show that you're proactive about your professional development.

   Demonstrate your knowledge of marketing tools

Highlight your proficiency with popular digital marketing tools and platforms, such as:

• Google Analytics
• Facebook Ads Manager

Showing that you're well-versed in these tools can make you a more attractive candidate, as it demonstrates your ability to hit the ground running in a new role.

   Showcase your non-traditional experience

Don't limit your resume to only paid work experience. If you've worked on personal projects, volunteered, or completed internships related to digital marketing, include them as well. This can be especially helpful for entry-level candidates or those transitioning into the field.

For example:

• Managed social media accounts for a local non-profit, increasing follower count by 50% and driving a 20% increase in donations
• Completed a digital marketing internship at XYZ Agency, assisting with SEO research and content creation

These experiences demonstrate your practical skills and passion for the field, even if they weren't part of a traditional job.

Writing Your Digital Marketing Resume: Section By Section

  header, 1. put your name first and make it stand out.

Begin your header with your full name, and consider using a slightly larger font size than the rest of your resume to make it prominent. Avoid nicknames or abbreviations.

Compare these two examples:

Using your full name looks more professional and ensures the hiring manager knows exactly who you are.

2. Include key contact details

After your name, include your primary contact details:

• Phone number
• Email address
• Location (City, State)
• LinkedIn profile URL (optional)

Make sure your email address is professional, ideally [email protected] . Avoid outdated domains like AOL or Hotmail that may make you appear out-of-touch with current digital trends, which is crucial in digital marketing.

John Smith New York, NY | 212-555-1234 | [email protected] | linkedin.com/in/johnsmith

3. Optionally include a targeted title

If you're applying for a specific digital marketing position, consider adding a targeted title below your name that matches the job description. This quickly conveys to the employer that you're a relevant candidate.

• John Smith Digital Marketing Specialist
• Jane Doe Senior Digital Marketing Manager

Keep your title concise and targeted. Avoid keyword-stuffing or listing multiple unrelated titles.

  Summary

While a resume summary is optional, it can be a strategic way to provide additional context about your career and highlight key skills that are relevant to the digital marketing roles you are targeting. Avoid using an objective statement, which is an outdated approach that focuses on your own goals rather than how you can contribute to the company.

When writing your summary, be sure to tailor it to the specific digital marketing positions you are applying for by showcasing relevant skills, experience and accomplishments. Keep it concise and impactful.

To learn how to write an effective resume summary for your Digital Marketing resume, or figure out if you need one, please read Digital Marketing Resume Summary Examples , or Digital Marketing Resume Objective Examples .

1. Showcase your digital marketing expertise

Many candidates make the mistake of being too generic in their summary, with statements like:

• Digital marketing professional with 5+ years of experience in various marketing functions.
• Results-driven marketer with a proven track record of success.

Instead, highlight the specific digital marketing domains where you have deep expertise and experience, and tie them to the target roles you are applying for, such as:

• Digital marketing specialist with 5+ years of experience driving successful SEO, paid search and social media campaigns in the B2B SaaS space.
• Experienced digital marketing manager skilled in developing and executing data-driven, cross-channel strategies to achieve aggressive lead generation and revenue growth targets.

2. Quantify your impact and results

Your summary is a great place to call out impressive, measurable results you've achieved in your digital marketing career. Don't just describe what you did - show the impact.

Weak, unimpressive statement:

Managed successful digital marketing campaigns across multiple channels including paid search, paid social, and programmatic display advertising.

Strong, results-focused statement:

Drove 150% year-over-year growth in marketing-sourced pipeline by optimizing and scaling paid search, paid social and programmatic campaigns, resulting in a 45% increase in marketing ROI.

  Experience

The work experience section is the core of your resume. It's your chance to show hiring managers how you've applied your skills to real-world situations and delivered results. Digital marketing roles require a mix of creativity, analytical skills, and technical know-how. Showcase your impact in each role by highlighting your achievements using metrics, and call out the specific digital marketing tools you've used.

1. Highlight the digital marketing tools you used

Digital marketing is a highly specialized field that requires knowledge of various tools and platforms. Hiring managers want to see that you have hands-on experience with the specific tools they use. In your work experience section, mention the digital marketing tools you used in each role, such as:

• Google Analytics for tracking website traffic and user behavior
• Google Ads and Facebook Ads for running paid advertising campaigns
• Hootsuite for managing social media accounts and scheduling posts
• Mailchimp for creating and sending email marketing campaigns

By showcasing your proficiency with these tools, you demonstrate to hiring managers that you have the technical skills needed to succeed in the role.

Don't just list the tools - explain how you used them to drive results. For example, instead of just saying "Used Google Analytics", say something like "Used Google Analytics to track website traffic and identify opportunities to improve user experience, resulting in a 20% increase in conversion rates."

2. Quantify your achievements with metrics

In digital marketing, everything is measurable. Hiring managers want to see candidates who are results-driven and can prove their impact with hard numbers. When describing your achievements in each role, use specific metrics to quantify your success, such as:

• Increased website traffic by 50% through SEO optimization and content marketing
• Generated $500K in new revenue from email marketing campaigns with an average open rate of 30% and click-through rate of 5%
• Managed a $50K monthly Google Ads budget, achieving an average CPC of $2.50 and conversion rate of 10%

If you don't have access to specific metrics, use numbers to give a sense of the scale of your work. For example, "Wrote and edited 10-15 blog posts per week" or "Managed social media accounts with over 100K followers."

To make sure your resume has the right mix of skills and keywords that hiring managers are looking for, try using Targeted Resume . It analyzes your resume against a specific job description and provides actionable feedback to help you tailor your resume for the role.

3. Showcase your career progression and promotions

Hiring managers want to see candidates who have a track record of success and have progressed in their careers. If you've been promoted or taken on increasing levels of responsibility in your previous roles, make sure to highlight that in your work experience section. For example:

Digital Marketing Specialist, ABC Company January 2018 - December 2019 - Executed successful social media campaigns across Facebook, Instagram, and Twitter, growing followers by 200% and increasing engagement rates by 150% - Collaborated with product team to develop email marketing strategy for new product launch, resulting in 5,000 pre-orders and $250K in revenue Promoted to Senior Digital Marketing Specialist, December 2019 - Led team of 3 junior marketers to execute multi-channel digital marketing campaigns, driving $1M+ in new revenue - Developed and implemented new SEO strategy, increasing organic traffic by 75% and improving search engine rankings for key terms

By showcasing your career progression, you demonstrate your ability to take on more responsibility and drive results at a higher level.

Recruiters often quickly scan resumes, so make your promotions stand out by bolding your job titles and putting your most impressive, relevant achievements for each role at the top.

4. Focus on relevant digital marketing experience

When applying for a digital marketing role, focus on highlighting your most relevant experience in the work experience section. This may mean leaving out or minimizing roles that are less directly related to digital marketing. For example, if you're applying for a social media manager role, emphasize your experience managing social media accounts and campaigns, and minimize experience in other areas like event planning or customer service.

That said, don't leave out valuable transferable skills and experience. If you have experience in sales or customer service, you can frame it in terms of how it relates to digital marketing. For example:

Sales Associate, XYZ Retail Store June 2016 - December 2017 - Utilized strong communication and persuasion skills to consistently exceed monthly sales targets by 20%+ - Developed and maintained positive relationships with customers, contributing to high customer satisfaction scores and repeat business

By framing your non-digital marketing experience in terms of transferable skills, you show hiring managers how your diverse experience can contribute to your success in a digital marketing role.

For an extra level of polish, try running your resume through Score My Resume . It provides instant, AI-powered feedback on over 30 key areas that hiring managers care about, from hard skills to formatting and grammar.

  Education

The education section of your resume is an important component, especially if you are a recent graduate or applying for an entry-level position in digital marketing. Here are some key tips to help you craft a strong education section that will impress hiring managers and showcase your qualifications.

1. List your degrees in reverse chronological order

Start with your most recent degree first, and work your way backwards. This format helps hiring managers quickly identify your highest level of education and see your progression over time.

Master of Science in Digital Marketing, XYZ University, Graduated: May 2023 Bachelor of Arts in Marketing, ABC College, Graduated: May 2021

2. Include relevant coursework and projects

If you are a recent graduate or have limited work experience, highlighting relevant coursework and projects can demonstrate your knowledge and skills in digital marketing.

• Relevant Coursework: Digital Marketing Strategy, Social Media Marketing, SEO/SEM, Web Analytics
• Capstone Project: Developed and executed a comprehensive digital marketing campaign for a local nonprofit, resulting in a 30% increase in website traffic and a 20% increase in donations

3. Showcase your certifications

In the fast-paced world of digital marketing, certifications demonstrate your commitment to staying up-to-date with the latest trends and best practices. Include relevant certifications in your education section to set yourself apart from other candidates.

Google Analytics Individual Qualification (GAIQ), Achieved: March 2023 HubSpot Inbound Marketing Certification, Achieved: February 2023

4. Keep it concise for senior-level positions

If you are a senior-level digital marketing professional, your education section should be brief and to the point. Hiring managers are more interested in your work experience and accomplishments at this stage in your career.

• Master of Business Administration, XYZ University, Graduated: 1995 Bachelor of Science in Marketing, ABC College, Graduated: 1992 Relevant Coursework: Marketing Research, Consumer Behavior, Advertising and Promotion

Instead, focus on your most recent and relevant degree:

• MBA, XYZ University

Action Verbs For Digital Marketing Resumes

Your resume should be filled with action verbs, and each bullet point under your experience should start with one. Action verbs are powerful tools to help your resume stand out from the crowd and help to accentuate your work history and achievements. Some great examples for action verbs for digital marketing resumes are “compiled,” “researched,” “analyzed,” “implemented,” “overhauled,” “deployed,” “directed,” “drove,” and “delivered.” These action verbs describe gathering and interpreting data, creating projects, launching campaigns, leading a team, and generating results. Less impressive verbs that many people start their bullet points with are “assisted,” “handled,” and “made.” These leave the reader of your resume wanting to know more and implies that you performed the basic job duties, but you weren’t passionate about it and you didn’t go above and beyond in your work.

• Recommended
• Prioritized
• Facilitated
• Accelerated
• Transformed
• Established
• Illustrated

For a full list of effective resume action verbs, visit Resume Action Verbs .

Action Verbs for Digital Marketing Resumes

Skills for digital marketing resumes.

When you’re looking for a digital marketing job, your relevant marketing skills in the digital space and data analysis will play a large role in your resume. Common hard skills you might include on your resume include Adobe Creative Suite, MySQL, keyword research (fits under search engine optimization and SEO), digital ads, and content management systems (CMS) such as WordPress, Hubspot, and Wix. Many of these skills include software that you should have professional or personal experience with that translates to a digital marketing role. Taking the time to dissect the job description and posting will help you to understand the required and preferred skills that the recruiter will be looking for. It is also important to personalize the resume’s skill sections, depending on which digital marketing position that you’re applying for. For more ideas, here is a comprehensive list of relevant hard skills that recruiters want in digital marketing candidates.

• Digital Marketing
• Search Engine Optimization (SEO)
• Email Marketing
• Social Media
• Social Media Marketing
• Online Marketing
• Search Engine Marketing (SEM)
• Marketing Strategy
• Online Advertising
• Content Marketing
• Facebook Marketing
• Digital Strategy
• Pay Per Click (PPC)
• Adobe Photoshop
• Advertising
• Web Analytics

Skills Word Cloud For Digital Marketing Resumes

This word cloud highlights the important keywords that appear on Digital Marketing job descriptions and resumes. The bigger the word, the more frequently it appears on job postings, and the more 'important' it is.

How to use these skills?

Resume bullet points from digital marketing resumes.

You should use bullet points to describe your achievements in your Digital Marketing resume. Here are sample bullet points to help you get started:

Led team of four overseeing all aspects of social media strategy, increasing Twitter following by 200%, Facebook by 500%+ and Instagram by 500%

Accelerated goal to increase digital sales by improving e-commerce experience on existing website and adding new storefronts on Amazon and eBay; analyzed consumer data to ensure accurate targeting by segment; resulting in 300% increase in online orders in the following year.

Developed go-to-market strategy for ~$100 million B2B market segment; led cross-functional team of 15+ internal stakeholders to prepare new product offering

Identified changes to assortment, distribution, and marketing using financial and behavioral analysis that enabled an upmarket fashion company to better target their customers, resulting in $400M growth

Established brand strategy and marketing campaign, utilizing social media, guest blogging, and affiliates to grow awareness and build brand loyalty; currently have over 18k followers across all social media platforms (as of 10/2016)

For more sample bullet points and details on how to write effective bullet points, see our articles on resume bullet points , how to quantify your resume and resume accomplishments .

Frequently Asked Questions on Digital Marketing Resumes

What are examples of strong bullet points i can include on my digital marketing resume.

Implemented SEO content strategy that increased website traffic by 500% in six months, generating 45 qualified leads (20 leads over target). Launched social media advertising plan on Instagram and Twitter which generated 20 million impressions over a one-year period, increasing sales by 300%.

What do employers look for in a digital marketing resume?

What can you do to make your digital marketing resume stand out.

Promoted to Lead Content Strategist in 6 months (6 months ahead of schedule). Onboarded and managed 7 marketing associates from internship to full-time employment.

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Growth marketing.

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• Skills and Keywords to Add
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• All Resume Examples
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• Explore Alternative and Similar Careers

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Digital Marketing Resume Example for 2024 [Free Template Included!]

As a digital marketer, you probably have amazing achievements behind your bank:

• You’ve ranked websites on Google.
• Successfully ran Google Ads campaigns with positive ROI.
• Managed Facebook ad campaigns with 4-5 figures in spend.

…And yet, none of those achievements are going to help you land your dream job unless you frame them right in your digital marketing resume.

But worry not, we’ve got your back! In this guide, we’ll teach you all you need to know to perfect your resume (AND give you a digital marketing resume example to inspire you).

Here’s what we’re going to cover:

How to Write a Convincing Digital Marketing Resume in 8 Steps

• Free Digital Marketing Resume Template (You Can Plug & Play)
• 15+ Tips to Put on Your Digital Marketing Resume

So, let’s dive right in!

Compelling Digital Marketing Resume Example [For 2024]

Impressive, right? Here’s everything this digital marketing resume example does right:

• Follows the reverse-chronological format. This format is the most popular one worldwide and is easily the safest choice.
• Lists contact details right. This includes an email address, a phone number, location, and LinkedIn URL. It also includes a URL to the candidate’s personal blog, which is sure to “wow!” the recruiter.
• Grabs the hiring manager’s attention straight away with a resume summary. In a single glance, the recruiter can tell that the candidate is a digital marketing professional with the right amount of experience.
• Focuses more on achievements than responsibilities. This helps the candidate stand out from other digital marketing specialists. Anyone can say they’ve done Google Ads, but not everyone has managed accounts with 4-figure monthly spend.
• Uses bullet points. The digital marketing resume example above uses bullets to convey information in an easy-to-follow way.
• Lists relevant skills. The digital marketing specialist resume above lists in-demand marketing skills like Google Ads, SEO, and others.
• Takes advantage of optional sections. The digital marketing resume example above includes extra sections such as “Projects” and “Certifications.”

Inspired by the digital marketing example above?

Awesome - now it’s time to create yours!

In this section, we’ll walk you through the steps you need to create a compelling digital marketing resume, starting with:

#1. Format Your Digital Marketing Resume Right

There are 3 typical resume formats:

• Reverse-chronological
• Combination

Out of the 3, the reverse-chronological one is the most popular worldwide. Whether you’re based in NYC or Tokyo, chances are, every hiring manager will be familiar with this resume format.

While the other 2 formats do have their merits, your safe choice is to stick to the chronological one.

Here’s what it looks like:

Once you’ve decided on the format, it’s time to start working on the resume style and layout. Here’s what that involves:

• Keep your resume one page long. The universal standard for resumes is one page, and we recommend you stick with it. The only case where it’s OK to go for a longer resume is if you’re a very experienced professional or applying for a role in academia. 
• Use section headers to identify specific sections. 
• Pick the right font. If your digital marketing resume is written in Comic Sans, no one’s going to take it seriously. Pick a more conventional resume font like Roboto, Ubuntu, etc. 
• Use 11 - 12 pt font size for the body text in your resume (excluding the section headers).

Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)

Let’s be real - as a digital marketing expert, you have much better things to do than spend hours tinkering with your resume’s layout.

Want to skip past all that hassle?

Use a Novorésumé free resume template !

All you have to do is pick a template, plug in your contents, and you’re good to go!

And the icing on the cake?

Our resume templates look much better than the conventional black-and-white resume:

#2. Add Your Contact Information (Avoid Typos!)

Once your resume layout and formatting are done (or you picked an easy way out with a template), it’s time to work on your resume’s contents.

So first things first - the contact information section .

This one’s probably the most straightforward section on your resume, but very important to get right nonetheless.

Sure, you can have the most impressive work experience in the world, but none of that matters if the recruiter can’t contact you because there’s a mistake in your phone number.

In this section, fill in the following information (and make sure to double-check):

• Name and surname.
• Professional title. Make sure it matches the one mentioned in the job description. E.g. if the role asks for “SEO Expert,” use that as a title instead of “Digital Marketer.”
• Phone number.
• Email address. Make sure it’s professional, though. E.g. [email protected].
• Location. City and country are good enough, the recruiter doesn’t need to know your address.
• (Optional) LinkedIn URL. If your LinkedIn is up-to-date, you can include a URL.
• (Optional) Website. Do you blog about digital marketing? Maybe you even have a personal website where you offer freelance marketing services? Include a URL and impress the hiring manager!

And here’s how this would look like on a resume:

John Doe Digital Marketing Expert  

123-123-1234 [email protected] New York, NY linkedin.com/in/johnd

#3. Write a Powerful Resume Summary or Objective

When reviewing your digital marketing resume for the first time, the hiring manager is going to spend around 6-7 seconds quickly skimming it to see if you’re a relevant candidate.

In those brief seconds, your resume should show the recruiter that:

• You are, indeed, a digital marketing specialist.
• You have enough years of experience for the role.
• You have the right skills or achievements for the position.

So, how can you make that happen?

By using a resume summary , of course!

A resume summary, in a nutshell, is a 2-4 sentence “summary” of your work history. It paints the general picture of what level you are in your profession and helps introduce your resume in an appealing way.

Here’s what a solid digital marketing resume summary looks like:

Digital marketing specialist with 7 years of experience implementing SEO and content marketing strategies. Helped grow Finance Blog to 6-digit monthly organic traffic within 3 years. Experienced in managing freelance writers and link-builders. Proficient in Google Search Console, Google Analytics, copywriting, and editing.

The above example mentions the applicant’s job title, years of experience, an achievement, as well as top skills - everything that the recruiter needs to know that they’re relevant for the role!

If you’re applying for an entry-level digital marketing role, you want to use a resume objective instead. Check out our article to learn how to write one!

#4. Create an Achievements-Oriented Work Experience Section

As a digital marketing specialist, the work experience section is, arguably, the most important section on your resume.

At the end of the day, when applying for a marketing role, what really matters are your past experiences and achievements - everything else is secondary.

So, how can you create an effective work experience section?

First, start by formatting the section:

• Create a section header titled “Work Experience.”
• Start by listing your current or most recent work experience and go backward in time from there.
• For each entry, include your professional title, company name, dates employed, and 3-5 of your responsibilities or achievements.
• Under older positions, you can include less than 3 responsibilities/achievements for each, as they’re not as important.

Simply listing your work history, though, is not enough.

Your work experience section needs to make the recruiter pick you over other digital marketing specialists. Here’s how you can do that:

• Stick to achievements over responsibilities. The recruiter knows what your responsibilities as an online marketer were; they’re more eager to know how you excelled at the role.
• Quantify your achievements. Sure, you can say you were “Charged with running Google Ads,” but this doesn’t tell the hiring manager much. They want to know how much of a budget you managed, how many accounts simultaneously, what kind of ROAS you achieved, and the timeframe you worked on the accounts. 
• Use Laszlo Bock’s formula . Do you have a hard time quantifying your achievements? Follow this formula: Accomplished [X] as measured by [Y] by doing [Z].

Here’s how a compelling achievement would look like on a resume :

• Grew company website from 0 to 50,000 monthly organic traffic over 2 years by publishing 10 articles and building 5+ links per month.
• Grew company website using SEO.

The first example mentions results, timeframe, and actions taken. Thus, the recruiter can instantly understand your skill level.

The second example, on the other hand, is as vague as they get. The applicant can be an absolute rockstar, but there’s no way for the recruiter to know this.

#5. Mention Your Education (In Brief)

As a digital marketer, your educational background is not as relevant, but you still have to include it in your resume.

First, format the section as such:

• Add your latest degree up-top. Include degree name, institution name, years attended, and major.
• If you have a second degree (E.g. M.A. and B.A.) include it underneath the first following the same format.
• Feel free to skip on your high school education if you have a B.A. or any other type of higher education.

Here’s how this would look like on a digital marketing resume:

B.A. in Marketing NYC University 08/2013 - 05/2017

If you’re a recent graduate applying for an entry-level role , you can also add the (relevant) courses you’ve taken in your education entries as such:

B.A. in Business Administration

Boston University

08/2016 - 05/2020

Courses Taken:

• Digital Marketing 101
• Consumer Behavior
• Copywriting

#6. Include In-Demand Digital Marketing Skills

The next step to perfecting your digital marketing resume is including the right skills.

By “right skills,” we mean skills relevant for the role, not every skill you’ve ever learned.

Focus on more in-demand skills, such as: 

15+ Most In-Demand Digital Marketing Skills

• Digital Marketing
• Google Analytics
• Google Tag Manager
• Content Marketing
• Communication
• Email Marketing
• Facebook Ads
• Social Media Marketing
• Data Analysis
• Conversion Rate Optimization
• Link-Building
• Influencer Marketing
• Instagram Marketing

#7. Still Got Some Space? Add These Optional Resume Sections

If you’ve still got some space on your resume (which is likely the case if you’re a student applying for entry-level roles ), here are some additional sections you can add to your resume:

• Projects. Think, any type of online project you’ve undertaken yourself. E.g. starting a drop-shipping business, an e-commerce store, SEO-focused blog - you name it. 
• Certifications. There are a ton of relevant certifications that can help back up your skill-set as a digital marketer. You can earn such certificates on Google Digital Garage , HubSpot Academy , and Facebook Blueprint .
• Hobbies & Interests .While not a job-winner on its own, a hobbies and interests section can help you establish rapport with your interviewer, as well as show them something about yourself as an individual and not just a professional.

Here’s an example of how these sections can look like on your resume:

Sarah’s Etsy Store

2017 - Present

• Created my own Etsy store selling handmade necklaces.
• Used Etsy SEO to rank my products page #1 on several keywords.
• Drove over 20 sales per month, totalling 500 USD plus revenue per month.

Certifications

• Google Analytics Certification, 2018
• HubSpot Social Media Certification, 2019

Hobbies & Interests

• Snowboarding
• Creative Writing
• Fantasy Literature

#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume

At this point, your digital marketing resume should be very compelling…

But your work isn’t done yet - you also need to create a digital marketing cover letter that’s just as impressive as your resume.

Here are some tips on how to do that:

• Start off the cover letter by addressing the hiring manager with their full name and job title. Sure, you could do the old-fashioned “dear Sir/Madam,” but you want to stand out, not fit right in, right?
• Impress the hiring manager with your cover letter introduction by including your most important qualifications, such as years of experience, top achievements, and top skills.
• In the body section of your cover letter, give more context to the experiences and achievements listed in your resume.
• Finally, wrap up the cover letter with a strong call to action at the end.
• Check our guide on cover letter mistakes to make sure your cover letter is spotless.

Still confused? We don’t blame you, creating a cover letter isn’t all that easy. Luckily, we have a dedicated guide just for that! Check out our cover letter guide here .

Key Takeaways

And that’s about it!

At this point, you should know all you need to know to create a compelling digital marketing resume. Before you go, though, let’s review all the key points we’ve learned so far:

• Use a resume summary to show the recruiter that you’re a qualified candidate right off the bat.
• In your work experience section, make sure to use quantifiable achievements over responsibilities when possible.
• Include the most in-demand digital marketing skills (and skip on cliches like teamwork and Microsoft Office).
• Still got some space on your resume? Add optional sections like Projects, Certifications, or Hobbies.

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How to Write a Winning Digital Marketing Resume (With Examples)

With every passing year, the digital marketing job market is growing ever more competitive. In fact, according to the U.S. Bureau of Labor Statistics, the number of digital marketing roles is projected to grow 6% between 2022 and 2032 —double the average of all occupations!

Breaking into this exciting world means having a digital marketing resume that stands out. It should highlight your skills and experience in a clear, concise way. But what skills and experience should you include? And what should you leave out?

This guide explores how to write a winning digital marketing resume, including examples of what to do and what not to do. When you’ve finished reading, you should have all the information you need to produce a resume that will land you the job you want.

We’ll cover the following topics:

• How do I write a digital marketing resume? (step by step)
• What skills do you need for digital marketing?
• Digital marketing resume examples

Ready to learn how to polish your digital marketing resume to perfection? Then read on!

1. How do I write a digital marketing resume? (step by step)

It goes without saying (but we’ll say it anyway!) that every resume is unique to the individual writing it. Still, some general tips will ensure yours stands out for all the right reasons. Before applying for a job, it’s worth being honest if it’s the right one for you. To help decide, check out these 10 signs you’re ready for a career in digital marketing .

Presuming you’re good to go, in this section, we’ll take you through the resume writing process, step by step. We’ll cover the digital marketing resume layout, what to include in each section, and tips for perfection.

First, let’s look at the basics: exploring your resume’s layout.

Digital marketing resume layout

What sections should your digital marketing resume include? As with any job application, your resume should have the following:

• Contact details (so employers can get in touch with you)
• Professional summary (a short outline of your professional situation and why you are suitable for the role)
• Work experience (listing your most recent and relevant jobs)
• Skills (what competencies you’ll bring to the position)
• Education (a history of formal education, including qualifications)

While it’s a good idea to keep your resume as short as possible, some people also choose to include additional sections, such as:

Hobbies and interests

• Languages (if you speak more than one)
• Certifications (you can incorporate this into your education history if you prefer)

Although there are creative ways of presenting all this information, we’d advise you not to mess too much with the standard resume format. Resumes are functional documents designed to help recruiters quickly establish whether or not a candidate is a good fit for a role. Going too wild and making this difficult for them will do you no favors.

You can be creative, of course. Creativity is hugely important for any digital marketing position. And your application is a great place to express this. But there are other ways of showing creative flair. You can use your portfolio or personal website (both of which you can link to in your resume or send along with it).

Next, let’s take a closer look at what each section should include.

What to include in each section of your digital marketing resume

Think of your digital marketing resume as a layered cake—each section whets the reader’s appetite to continue, encouraging them to cut deeper into the cake. Subsequently, each section should provide a little more information than the last.

Contact details

Contact details are the cherry on your cake—always put them at the top of your resume and use as little space as possible; ideally, one line. They should include your name, email address, and phone number. You don’t need to put your postal address, but you can mention your location.

If relevant, it’s also a good idea to include your social media or a link to your portfolio/ website. Social media know-how is vital for most digital marketing roles—but vet your accounts first to ensure there’s nothing unprofessional going on! If in doubt, it’s always a safe bet to share your LinkedIn profile if you use it.

Professional summary

Your professional summary, or personal statement, is a brief overview of your skills and experience. Many consider it optional, but we think of it more like the top layer of frosting on your cake. It offers a tantalizing taste of what’s to come, encouraging recruiters to keep reading.

Your summary should be three or four sentences (if you can do it in less, even better). You should tailor it to each role you’re applying to. We’ve included an example of good and bad professional summaries in section 3.

Work experience

The work experience section should list your past jobs, starting with your most recent role. For each, include:

• The name and location of the company
• Your job title
• The dates you worked there
• A brief description of your role
• Key responsibilities and achievements

Bullet points are fine here and you don’t necessarily have to include every past job you’ve ever had. If you lack work experience, you can, of course, include all your past roles. This is also the place to include any digital marketing internships . If you’ve had numerous jobs, just include your current position and those most relevant to the job application.

When outlining job responsibilities and achievements for past roles, focus on things that are relevant to the current vacancy. You can do this by checking the job description. What skills are they seeking? Angle your achievements towards these. For example, if the job description asks for analytical skills and you’ve only worked in retail before, perhaps describe how you analyzed sales figures to determine which products to upsell. You get the idea.

This section should list your skills, focusing on those most relevant to the role. The list might include digital marketing-specific skills like:

• Social media
• Copywriting
• Data analytics

It could also include some broader meta-skills such as:

• Strategic thinking
• Problem-solving
• Attention to detail

Finally, you may have to include your experience with marketing tools, platforms, and software. For example:

• Adobe Creative Suite

Google Analytics

• CRM platforms

Whatever you do, don’t just cram this section with the skills you think the employer wants to see. Once again, it’s worth checking the job description to see what they have specified. Digital marketing is a broad term covering a lot of bases. Few employers expect you to tick off every skill on the list, so just play to your strengths. 

For instance, if you’re new to digital marketing and haven’t yet perfected the job-specific skills, why not focus on the meta-skills instead? A can-do attitude and willingness to learn can take you a long way.

In section 3, we’ll look at how you might want to present this information.

In this section, list your relevant education and qualifications. Like your work experience, you should start with your highest level of education first (for instance, a Bachelor’s or Master’s in digital marketing or content marketing). You should also mention any relevant coursework you carried out as part of these studies.

Types of qualifications you might include in this section include:

• A bachelor’s or master’s
• High school qualifications
• Any industry-specific professional qualifications or training programs you’ve completed. For example, the Google AdWords Certification or the CareerFoundry digital marketing certification.

Note: If your most recent educational achievement isn’t that relevant to the role (for example, if you studied something like geography or art history), consider creating a separate section for industry certifications. Employers will be more interested in seeing that you have a digital marketing-specific certificate than proving that you know which way round a Mondrian painting hangs .

A hobbies and interests section isn’t strictly necessary; only include one if it tells the recruiter something new.

For instance, if you’re applying for a social media marketing role and recently volunteered to promote a local event on social media, that’s worth adding. Meanwhile, if you’re applying for an SEO or content marketing role, you might want to mention your interest in blogging or photography (for example). We offer an example of how to write about your hobbies and interests in section 3.

Tips for perfecting your digital marketing resume

Getting the content of your digital marketing resume is the most important thing. Once you have, here are some tips for fine-tuning your resume to increase your chances of making it to the next stage of the process:

• Use a professional font: Common safe bets include Arial, Calibri, or Times New Roman—but make sure it is easy to read.
• Stick to a clean design: When it comes to resume, less is more—avoid unnecessary fluff. A splash of color can be okay, but don’t overdo it.
• Use clear headings: You don’t need to use the exact headings we’ve used here. For instance, you might decide ‘personal details’ is more appealing than ‘contact details’. But whatever headings you use, keep them short and break up the content so your digital marketing resume is easier to navigate.
• Use bullet points: Bullet points are a great way of keeping your resume punchy. Use short, concise sentences.
• Stick to two pages: If you can fit it comfortably on one page, even better.
• Incorporate keywords from the job description: Many recruiters use software to pre-assess resumes, weeding out the less suitable ones. Including as many keywords as possible (without impacting readability) can help ensure your resume gets picked up.

Unsure if this is the right resume approach for you? Then check out how to write a general marketing resume or create the best tech resume .

2. What skills do you need for digital marketing?

Since all roles have different requirements, evaluating your skills against the job description is crucial when writing your resume. While it means adapting your resume for every job you apply for, it’s necessary if you want to stand out.

As we touched on in section 1, there are three main types of skills that digital marketers may need to demonstrate:  

Digital marketing skills

There are several digital marketing skills that you’ll need. These are typically skills you will learn on the job or through a digital marketing program or certification. They include

• Content creation
• Digital marketing strategy
• Search engine optimization
• Social media marketing
• Email marketing
• Inbound marketing
• Lead generation

This list isn’t exhaustive, but it highlights some commonly sought-after skills.

Broader meta-skills

In addition to digital marketing skills, employers increasingly demand broader employability skills or meta-skills. These describe personal qualities that will help you succeed in any role. Some examples include:

• Creative problem solving
• Analytical thinking

Communication

Project management

• Being well organized
• Interpersonal skills
• Leadership skills
• Strong time management

If you have a strong portfolio of work to showcase your digital marketing skills and can supplement them with these broader skills, then you’re well-positioned to apply for a digital marketing job.

Technical skills

Finally, depending on the digital marketing role you’re applying for, your resume may need to demonstrate some technical skills, typically digital marketing software. If a job ad mentions a particular tool, familiarize yourself with it. 

Some common examples of software used by digital marketers include:

• KISSmetrics

In general, all digital marketers also require knowledge of basic office software (like Microsoft Word and Excel) and a working knowledge of computers.

3. Digital marketing resume examples

In this section, we explore examples of how to complete some different sections of your digital marketing resume (and how not to!). To give these a focus, we’ll pretend you’re an applicant applying for a digital marketing manager role at a fictional SEO agency called MadeUp Marketing.

Digital marketing resume professional summary example

Bad example:

I am a digital marketing professional with experience in SEO, social media, and email marketing. I am looking for a challenging role that will utilize my skills and experience.

Although this professional summary is short (which is good) it doesn’t tell the reader anything about the candidate’s skills, experience, or suitability for the role. As a result, it reads blandly and only describes the bare minimum requirement for applying. It’d be better not to have a summary at all.  

Good example:  

A results-driven digital marketing professional with 3 years of experience in SEO, social media, and email marketing at the renowned SEO agency, Green Potato. On average, over my two years at Green Potato, I’ve increased traffic and conversion rates for my clients by 38%. I am eager for a new challenge and trust that Madeup Marketing will be able to utilize and further develop these skills.  

This professional summary is much better. While it’s a little longer, it’s still short and immediately provides information about the candidate. We know they have three years of experience, where they currently work, and that they are results-driven (backed up with evidence).

Finally, it provides insight into the candidate’s character and motivations. Although not strictly necessary, namedropping the company shows they’ve tailored their application to the job rather than simply sending a generic resume.

Digital marketing resume skills section example

Content writing

Creative thinking

Pay-per-click advertising

This candidate has included a skills section, bullet-pointing their skills. While there’s nothing wrong with this, the candidate has presented the skills as if they’ve just popped into their head, mixing up meta-skills, technical skills, and role-specific digital marketing skills in one list.

Even if these tick off job description requirements, the section is cluttered and hard to read. In addition, they haven’t provided specific details or evidence of their abilities.

Good example:

Digital skills

Content writing – Excellent *****

SEO – Advanced ****

Pay-per-click advertising – Intermediate ***

Meta skills

Communication – Excellent *****

Creative Thinking – Advanced ****

Project management – Intermediate ***

Google Analytics – Excellent *****

MS Excel – Excellent *****

Ahrefs – Intermediate ***

  This candidate has also included a skills section, but it’s much better structured. They’ve used clear subheadings to categorize their skills, making them much easier to read.

Although not strictly necessary, they’ve also included a skills bar. This allows employers to see the candidate’s proficiency in each skill. While this might not be the best approach if you have many skills to include on your resume, it’s much more beneficial than a generic, disordered list.

If you  include a skills bar, you can also sort your skills by proficiency, highlighting your developed skills first, if you prefer.

Digital marketing resume hobbies and interests section

As we mentioned in section 2, hobbies and interests sections are not always necessary but can be a great way of highlighting achievements or interests that don’t fit comfortably elsewhere on your resume. If you have limited work experience, they can also help to flesh your resume out.

  Bad example

I like playing tennis, hiking, going to bars with friends and having fun.

This candidate has included a hobbies and interests section that is very brief and adds nothing valuable. At best, it’s irrelevant to the role; at worst, their mention of ‘going to bars’ might even damage their chances. We all socialize, but it isn’t necessary to list it as a hobby.  

I’m a keen tennis player and have been a member of my local club for 10 years. Last year I voluntarily supported the club in building its new Squarespace website. This included starting a blog to boost their SEO. In addition, my hiking group recently did a long-distance charity hike for charity, which I promoted on social media. We ultimately raising $2,000 in funds for children in need.

This candidate’s hobbies and interests section are much more detailed and informative. By including specific details and examples, they’ve given the reader a much clearer sense of their interests. Helping boost their local tennis club’s SEO is right on topic. It shows community spirit, too. We also know they’ve carried out social media marketing campaigns—bonus!

While you might not put your highest achievement in your hobbies and interests section, it’s a great way of ‘sweetening’ your resume, providing a well-rounded image of yourself with a bit of a humble brag!

4. Next steps

So there we have it! Now you should know how to write a digital marketing resume that will land you the job you want. Next up, to accompany your resume, you’ll also need to consider a cover letter or portfolio website. But one step at a time. The most important thing is to get your digital marketing resume right first, and the above tips will help you do that. Then you can progress into other areas that can support your application.

If you liked this post and want to find out more about a potential career in digital marketing, check out this free, 5-day intro to digital marketing course . You might also be interested in the following guides:

•  What does an email marketing specialist do?
• What does a content strategist do?
• Digital marketing trends to look out for

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Digital Marketing Resume Examples & Writing Guide for 2024

How to write an impactful digital marketing resume?

SEO, PPC, content marketing, social media, analytics, email marketing — and the list could go on and on. Yes, digital marketing is a broad area.

And if you want to score a job in it, it will be easier if you specialize yourself (and your resume too) in one, max three marketing areas.

As a digital marketer, you should also think about promoting yourself digitally. For instance, instead of sending a PDF resume, you can share it online with recruiters. Nowadays, many resume builders allow you to host your resume on their domain and all you have to do is send companies a link. Or you can try to make a video resume .

When it comes to resume writing, the 4 tips below will help you write a job-winning digital marketer resume. 

1. Write an impressive digital marketing resume summary

In content marketing, you catch the attention of readers with an excellent intro paragraph. In email marketing, you can do that with a captivating subject line .

In resume writing, you do that with a resume summary .

It’s a few sentences where you summarize the whole resume and present to the recruiters the very best side of yourself. And mainly — point them exactly towards what they’re looking for.

Let’s say the job ad is looking for a digital marketer who’ll be mainly focusing on digital campaigns and social media marketing. A tailored resume summary would look like this:

Digital marketing resume summary example

"Senior Digital Marketer with 5+ years of experience leading marketing campaigns and developing online strategies. Curated content calendar for Nike’s social media platforms and grew the organic following on all channels by 120%. Implemented a campaign that led to a 45% increase in website traffic and 32% in sales."

If you'd like to see more resume marketing resume example and learn a bit about what makes them good, check out our marketing resume examples from real people who got hired .

Try our AI Resume Writer and have your resume ready in minutes!

2. quantify your digital marketing achievements.

In your work experience descriptions , don’t just list your duties. First, it’s boring. Second, it doesn’t show the true value of your work.

Instead, make sure the majority of your bullet points discuss impressive achievements. Even better, try to quantify your achievements .

Luckily, in digital marketing it’s quite easy.

Here are a few examples for different spheres of digital marketing:

Digital marketing work experience resume example

• Social media : Set up and launched LinkedIn company page; increased Twitter engagement by 280% in the first 6 months.
• Content writing : Increased the number of monthly visitors to our blog from 50K to 80K.
• Managerial / Editorial: Assigned tasks and supervised the work of 3 writers and edited and approved over 40 in-house and 20 guest blogs.
• SEO: Implemented SEO strategy, which boosted website visits by 200%.

And in case you have more achievements to brag about, you can even put them in a separate resume section called “Key achievements” .

3. Optimize your resume with digital marketing keywords

Just like you’d SEO-optimize a blog article, you should also  optimize your resume's keywords  for every individual job position.

Read the job description multiple times to identify what is the organization looking for and what are the key requirements. Once you've done that, insert these keywords into different sections of your resume — in the resume summary, skills section , or work experience descriptions.

However, only include skills that you’re really good at.

And in case the job ad looks for a well-rounded marketer, rather position yourself as an expert in max three marketing spheres.

In the end, hiring managers would probably feel skeptical if you claimed that you excel at advertising, PR, social media, email marketing and SEO.

Find out your resume score!

4. Put the best digital marketing skills on your resume

In today's digital age, having a strong set of digital marketing skills is essential for success in the industry. When crafting your digital marketing resume, it's crucial to highlight both hard and soft skills that are relevant to the field.

Hard skills are specific technical abilities that you have acquired through training or experience, while soft skills are personal qualities that enhance your effectiveness in the workplace.

Including hard skills on your resume demonstrates your proficiency in utilizing various digital marketing tools and platforms.

Here are some useful hard skills to put on your digital marketing resume

• Search Engine Optimization (SEO)
• Pay-Per-Click Advertising (PPC)
• Social Media Marketing
• Data Analytics
• Content Marketing

On the other hand, soft skills are equally important in the digital marketing field as they facilitate effective communication, collaboration, and adaptability.

Effective soft skills for your digital marketing resume

• Analytical Thinking
• Communication
• Adaptability

5. Add custom digital marketing resume sections

Creating awesome work experience and skills sections that immediately catch the eye is great, but your resume should not be only about that.

Its main task is to develop a more complex image of you as a potential employee — and show why you’re better than other job candidates.

That’s why adding other relevant custom sections is so important, as it can help you stand out.

Such digital marketing custom sections can be:

• Digital marketing certifications:  List any relevant courses and certificates that you have. Don’t forget to include the authority, URL/code and any relevant dates.
• Social media:  If you work on any social media professionally or want to show off your work, create a section devoted to your social media accounts. Add the name of the social media platform or your username and link your profiles.
• Publications:  Simply list there the names of the publications or publishers (e.g. media outlets, blogs, etc.). Alternatively, you can link your portfolio or your own blog.
• Volunteer digital marketing work: If you volunteered to do social media for a local organisation or organized charitable event, mention it in a separate section. Include a short description and say what skills it has taught you.

Nikoleta Kuhejda

A journalist by trade, a writer by fate. Nikoleta went from writing for media outlets to exploring the world of content creation with Kickresume and helping people get closer to the job of their dreams. Her insights and career guides have been published by The Female Lead , College Recruiter , and ISIC, among others. When she’s not writing or (enthusiastically) pestering people with questions, you can find her traveling or sipping on a cup of coffee.

All marketing / PR resume examples

• Advertising Manager
• Brand Ambassador Manager
• Content Manager
• Events Coordinator / Planner
• Marketing Assistant
• Marketing Manager
• Public Relations (PR)

All digital marketing resume examples

Related digital marketing cover letter examples

Resume guides

How to write a professional resume summary [+examples], how to put your education on a resume [+examples], how to describe your work experience on a resume [+examples], let your resume do the work..

Join 5,000,000 job seekers worldwide and get hired faster with your best resume yet.

• • Led a team of 4 in developing a comprehensive digital marketing strategy, resulting in a 40% increase in organic traffic within 6 months.
• • Implemented a targeted SEO campaign that boosted keyword rankings for 20+ major keywords, driving a 25% increase in online leads.
• • Managed a $500,000 digital advertising budget, optimizing ad spend across platforms to achieve a 15% lower CPA than industry average.
• • Collaborated with the content team to produce engaging content, increasing social media engagement by 50% year-over-year.
• • Developed a data-driven approach to marketing analytics, using insights to adjust strategies and achieve a 35% increase in marketing ROI.
• • Spearheaded a successful influencer marketing campaign, enhancing brand visibility and contributing to a 20% growth in e-commerce sales.
• • Optimized website content for a portfolio of 50+ clients, improving average search rankings by over 10 positions.
• • Conducted comprehensive keyword research and analysis to inform content strategies, leading to a 30% increase in organic traffic.
• • Managed backlink strategy and outreach, securing 100+ high-quality backlinks per quarter for key clients.
• • Collaborated with web developers to ensure SEO best practices were implemented, resulting in a 20% decrease in bounce rates.
• • Analyzed competitor SEO strategies to identify opportunities for improvement, driving a 15% increase in market share.
• • Coordinated marketing campaigns across digital and traditional media, increasing brand awareness by 25%.
• • Managed social media accounts, growing followers by 10,000+ across platforms within a year.
• • Assisted in the development and implementation of email marketing campaigns, achieving an open rate of 20% above industry average.
• • Supported the marketing team in event planning and execution, leading to a 30% increase in event attendance.

5 Digital Marketing Executive Resume Examples & Guide for 2024

Customize this resume with ease using our seamless online resume builder.

All resume examples in this guide

Traditional

Digital Marketing Manager | SEO & Content Strategy | Social Media Marketing resume example

Resume Guide

Digital Marketing Executive Resume Example

Formatting Tips

Experience Section

Hard & Soft skills

Certifications & Education

Summary & Objective

Additional Sections

Key Takeaways

Achieving a senior digital marketing position often requires a blend of ambition and expertise. However, it's important to balance confidence with humility, self-assurance, and willingness to collaborate.

Sounds difficult?

You can handle it. Enhancv will make it easier.

Ultimately, the company’s CEO is almost certainly going to be deeply involved in hiring you. All the impressive metrics in the world aren’t going to matter if the CEO doesn’t think you have the right attitude.

With that said, making a resume for a digital marketing executive position is a whole different ball game.

„ A traditional executive’s resume graphics should take a backseat to data. Each resume should be curated or tailored to the person and the opportunity. You want to have a bespoke resume. “

Cydnee Dubrof, managing director of The Dubrof Group

You need to be prepared that  a digital marketing executive resume will have different rules and expectations compared to all the resumes you’ve had before.

In essence, your resume example must show recruiters your wide range of skills, including a user-centric approach, a data-driven mindset, and a balance between creativity and technical expertise.

So, how do you do that? This guide will teach you this, and more:

• What the core focus of your digital marketing executive resume should be
• How to write an effective professional summary for an executive role
• What you should be mentioning in your experience according to a seasoned marketing executive
• What you need to do to appeal to both headhunters and CEOs when tailoring your resume for a role
• Which skills you’ll be expected to include

Looking for related resumes?

• Digital marketing resume examples
• Marketing manager resume examples
• Marketing director resume examples

D igital Marketing Executive  resume example

Here’s what this applicant does well in their resume:

• Tailored Experience to the Role: The resume effectively highlights experiences directly relevant to the digital marketing manager position, such as leading a team to develop digital marketing strategies and implementing targeted SEO campaigns that resulted in significant increases in organic traffic and online leads.
• Quantifiable Achievements: The applicant includes specific metrics to quantify their achievements, such as a 40% increase in organic traffic, a 25% increase in online leads, and a 20% growth in e-commerce sales, making their contributions concrete and measurable.
• Relevant Education and Certifications: The inclusion of a Master of Science in Digital Marketing and certifications in Advanced SEO Strategies and Social Media Marketing Mastery directly aligns with the skills required for the position, showcasing the applicant’s commitment to professional development in their field.
• Diverse Skill Set: The skills section is comprehensive, covering a wide range of relevant skills such as SEO, content marketing, social media marketing, digital advertising, and marketing analytics, demonstrating the applicant's versatility in digital marketing.

Having this valuable information about yourself requires proper formatting to ensure it's presented effectively. Keep reading to learn how to do this.

How to format a Digital Marketing Executive resume

Your digital marketing executive resume should be clearly formatted to highlight your communication skills and achievements. It should make it easy for employers to see your qualifications.

Concisely showcase your unique skills and value to stand out in the competitive marketing field.

Here are key formatting principles to enhance your resume's effectiveness:

• Reverse Chronological Format :  Highlight your most recent positions first to showcase your career progression, focusing on your evolution from an early career stage to your current significant role in digital marketing.
• Header Impact:  Design a professional-looking resume header with essential contact information, and a professional photo, aligning with the dynamic and creative nature of a digital marketing executive role.
• Ideal Resume Length:  Keep your digital marketing executive resume 1 to 2 pages and concisely present your digital marketing expertise without overwhelming the hiring managers.
• Key Digital Marketing Sections:  Emphasize critical sections such as digital marketing skills, relevant education, and professional experience to highlight your contributions in the ever-evolving digital marketing domain.
• Preferred Document Format:  Whenever possible, choose PDF over Word  documents. The PDF format ensures your resume maintains consistent formatting across all devices, offers enhanced security, preserves design integrity, ensures compatibility across platforms, and minimizes file size for easy distribution. Opting for PDF showcases your professional documentation in the best light.

Since we have already explained some of the main formatting principles, let's talk about ATS.

T he fear that Applicant Tracking Systems (ATS) automatically reject resumes lacking certain keywords is largely unfounded, so ignore that sort of ATS myths . Tailoring your resume  remains crucial, not only to align with recruiters' expectations for specific skills but also to stay ahead of potential future AI enhancements in ATS.

As of 2024, many ATS don't yet employ these advanced features. Typically, if your digital marketing executive resume is not successful, it's due to positions being filled before your application is  reviewed or other candidates being preferred. Don't fall for the exaggerated claims made by some social media influencers.

When crafting your resume for a digital marketing executive position, it's important to select fonts that not only enhance readability but also align with ATS requirements.

Although Arial and Times New Roman are ATS-friendly, they are often overused, so may not help your resume stand out in the competitive field of digital marketing.  Explore modern fonts such as Rubik, Lato, Montserrat, Raleway, Exo 2, and Volkhov, all supported on Enhancv `s platform.

Choosing an uncommon yet supported font on our platform elevates your resume, blending creativity with the professionalism required for a digital marketing executive position.

But how to incorporate all these important things into your resume? How to be sure what you really need?

Don't worry! Just keep reading.

What does your Digital Marketing Executive resume need?

There are a few core things your resume needs to show:

• You can achieve great results (emphasis on great, just okay results won’t cut it)
• You can communicate those results effectively
• You have a good attitude and will work well within the company culture

There are plenty of other “nice to haves” but these three things need to be your central goals.

But first, let’s expand on what results we’re talking about. One of the key differences between a digital marketing manager and an executive is a shift in focus from digital metrics to business objectives. You can and should still include traffic numbers, conversion, etc. but be prepared to discuss how those metrics fit into the big picture.

That might be done on your resume or it may be in an interview but you must be  ready for that discussion.

That said, what content should your resume have to nail all three of those top-line goals?

The top sections on a Digital Marketing Executive resume:

• A professional summary answers the question of why the Hiring Manager should choose you.
• Digital Marketing Skills highlight expertise in SEO, PPC, and social media.
• Professional Experience demonstrates successful marketing campaign management.
• Education and Certifications show relevant marketing qualifications.
• Key Achievements highlight successful campaigns and measurable results.

That’s it. True, a candidate for an executive position will have a longer resume on average but don’t make the mistake of thinking that justifies adding more sections and content that doesn’t add value. If you submit a 3-page resume it’s going to get read, but make sure the recruiter or CEO doesn’t feel like their time was wasted. This is why a one-page resume format is used often. If you can’t pack below 3 pages, you might need to read some tips on how to shorten your resume, as you are probably including things that don’t belong there.

Just go straight to the point and f ocus directly on what recruiters seek in your resume.

What recruiters want to see on your resume:

• Digital Marketing Strategy Development Skills:  Expertise in crafting successful digital strategies highlights your capability to achieve marketing objectives.
• Proficiency in Digital Tools and Platforms:  What digital marketing tools and platforms you are familiar with and have experience using
• Proven SEO and Content Marketing Experience: Showcasing of search engine optimization and content creation abilities to ensure that candidates can increase online visibility and drive traffic.
• Social Media Expertise: Given the importance of social platforms, demonstrating a strategic ability to engage audiences and foster brand awareness is key.
• Data Analysis and Reporting Abilities:  The ability to analyze marketing data and provide actionable insights is crucial for making informed decisions.

So far so good but how to effectively present your digital marketing executive experience on your resume?

How to write your Digital Marketing Executive resume experience

The "resume experience" section is a crucial part of your digital marketing executive resume. It details your work history alongside the accomplishments achieved in each marketing role up to that moment. This section is not just a list of past job titles. It's an opportunity to showcase your proficiency in digital marketing strategies, campaign management, SEO/SEM, content creation, social media marketing, and other relevant skills through concrete examples of your work.

When crafting this section, it's important to:

• Highlight Achievements Over Duties:  Focus on specific outcomes and results you've driven, such as increased website traffic, higher conversion rates, successful campaign launches, or significant ROI on marketing spend. Use metrics and data to quantify these achievements wherever possible.
• Ensure Relevance:  Tailor your experience section to the Digital Marketing Executive role by only including positions that demonstrate your expertise and contributions in the digital marketing domain. Each listed job should underscore your qualifications for the executive position you're applying for. If a previous role doesn't directly align, highlight transferable skills or achievements that showcase your capability to excel in a digital marketing leadership role.

Avoiding the common pitfalls of listing mere job duties or including irrelevant positions can transform your resume into a powerful narrative that conveys your value and potential as a digital marketing executive.

Looking for great examples? We've got you covered.

What is a good resume experience section for a Digital Marketing Executive?

‘’ Too many marketers get caught up in impressions, click-through rates, and social media sentiment. CEOs don’t care about these things. They care about sales, market share, savings/efficiency, and building great relationships with customers. ’’

Damien Cummings, Global Head of Digital Marketing at Standard Chartered Bank

Cummings says it perfectly. If you simply re-use the same resume that landed you a digital marketing director job, don’t expect to be hired as an executive. Below , we give an example demonstrating what to avoid.

• • Grew social media impressions from 80,000 per month to 240,000
• • Improved CTR on Facebook and Google ads from an average of 1.5% to 2.1%
• • Streamlined content creation process
• • Boosted customer satisfaction scores

There are a few issues with this work experience. Let's heighten what is wrong.

• Unclear time frames
• Giving numbers that out of context doesn't mean much
• Lack of specificity about the written achievement
• • Grew to 25% mid-Atlantic market share in online banking by boosting app quality, customer support, encouraging reviews, and paid promotion
• • Increased sales of banking products by 15%, resulting in $2.3 million in increased revenue
• • Created $700k in savings by restructuring the marketing team and consolidating digital and traditional marketing activities
• • Boosted customer satisfaction by implementing an AI-driven live chat system to answer basic queries, allowing the human support staff to better serve the remaining customer issues

Now, this is like a whole different scenario, isn't it?

• The numbers  are put in context and we can talk about quantifiable results.
• There are clear details about the used strategies .
• You demonstrate how you improved operations and used technology, resulting in better customer satisfaction.

This example clearly illustrates how to quantify your impact on your resume. If you're not feeling confident yet, the following section is for you.

How to quantify impact on your resume

You need to know that the numbers you put on your resume are crucial. To effectively quantify the impact on your digital marketing executive resume, it's imperative to concentrate on tangible, concrete outcomes that clearly demonstrate your contributions and successes.

Here's what we recommend:

• Detail the percentage increase in website traffic from your SEO strategies, highlighting your ability to boost online visibility.
• Specify the conversion rate improvement from your PPC campaigns, demonstrating your skill in optimizing ad spending for maximum ROI.
• Mention the growth rate in social media followers and engagement to show your effectiveness in building online communities .
• Quantify the revenue growth achieved through your digital marketing initiatives, illustrating your direct impact on business success.
• Report on the cost reduction percentage in marketing expenses through efficient strategies, showcasing your budget management capabilities.
• Highlight the  increase in lead generation numbers due to your targeted marketing efforts, proving your ability to identify and attract potential customers.

What about your hard and soft skills?

They're crucial, and you should definitely include them on your resume.

How to list your hard skills and soft skills on your resume

Similar to how what you emphasize from your work experience changes when you go from marketing management to an executive position, the same applies to the skills. There’s a lot of overlap but the emphasis is a bit different. Here's how Damien Cummings, Head of Digital Marketing at Standard Chartered Bank puts it:

“Develop great presentation and communications skills. It doesn’t matter where you are in an organization, if you can’t communicate or present well, you won’t get to the top.”

These skills are important for managers but when the competition is fiercer, standards rise.

Hard skills are the technical abilities and knowledge required to perform specific tasks. They are often measurable and can be gained through education, training, and experience. In the context of a digital marketing executive, hard skills might include SEO/SEM expertise, data analysis, proficiency in digital marketing tools (like Google Analytics, and SEMrush), and knowledge of content management systems.

Soft skills, on the other hand, refer to personal attributes and interpersonal skills that determine how well you can work or interact with others. These are less tangible but critical for success in any role. For a digital marketing executive, relevant soft skills might include creativity, leadership, communication skills, problem-solving abilities, and adaptability.

In general, try to find a balance between marketing and management skills to list in your skill section . They should reflect the balance you’ll be expected to strike in the position. Focus too much in either direction and you could be portrayed as a candidate unready to meet the full challenges of the role.

When addressing ATS optimization and the strategic use of keywords in your resume, especially for a digital marketing executive role, it's crucial to ensure that the skills you list are directly matched to the terminology used in the job advertisement. If the job ad specifies "project management," list your skill exactly as "project management" rather than "project managing" or any other variation.

This 1:1 match not only helps your resume pass through Applicant Tracking Systems (ATS) more effectively but also demonstrates to the hiring manager that your qualifications align precisely with the job requirements. This attention to detail can significantly enhance the visibility and relevance of your resume in the competitive field of digital marketing.

You may even benefit from a couple of tips to make your resume stand out  from the rest.

Best hard skills for your Digital Marketing Executive resume

• SEO (Search Engine Optimization)
• SEM (Search Engine Marketing)
• Google Analytics
• Content Management Systems (WordPress, Joomla)
• Email Marketing Platforms (Mailchimp, Constant Contact)
• PPC (Pay-Per-Click) Management
• Data Analysis and Reporting
• Conversion Rate Optimization
• Digital Campaign Strategy
• Social Media Marketing Tools
• E-commerce Platforms (Shopify, Magento)

Best soft skills for your Digital Marketing Executive resume

• Strategic Thinking
• Adaptability
• Communication Skills
• Problem-Solving
• Time Management
• Attention to Detail
• Analytical Thinking
• Persuasion Skills
• Project Management

It would be beneficial to back up your skills with certificates. This is why it is important to include at least one or two to your digital marketing resume.

How to list your certifications and education on your resume

There’s no denying that an expectation exists that an executive will have at least a university education. If you have degrees, include them in the resume , but leave off any details about GPAs  or other specifics.

That said, always take statements like “Higher education required” with a grain of salt. Often, head hunters are willing to overlook a lack of higher education if you have top-notch relevant work experience. Headhunters are under tremendous pressure to find excellent candidates, so they’re not going to let you not finish a degree over a decade ago torpedo your application.

In crafting a resume for a digital marketing executive role, strategically presenting your education and certifications is key.

Let's check some specific steps.

• Start with Your Highest Degree: Begin by listing your most recent or highest educational achievement. Include the degree obtained, the institution's name, and the graduation date (or expected graduation date).
• Include Relevant Coursework:  If you've taken courses directly related to digital marketing or skills pertinent to the role, mention these. This could include courses in digital marketing strategies, SEO, content marketing, etc.
• List Certifications:  Digital marketing is a field that values certifications highly. List any relevant certifications  you've earned, such as Google Analytics Certification, HubSpot Content Marketing Certification, or others. Include the certifying body and the date obtained.
• Professional Development Courses:  If you've completed any workshops, seminars, or online courses that enhance your digital marketing skills, include these as well. These show your commitment to staying current in the field.

Education and certifications examples for a digital marketing executive

A well-crafted education section in your resume is essential because it demonstrates the foundational knowledge and specialized training you've received up to that moment. It also demonstrates your understanding of marketing principles and digital technologies.

Highlighting your commitment through the completion of a bachelor's or master's degree in marketing, digital media, or a related field, shows your dedication to mastering the intricacies of digital marketing. This education ensures employers of your capability to handle strategic roles that require both broad and specialized knowledge.

Here is a good example of what we are talking about.

• • Core Modules: Advanced Digital Marketing Strategies, SEO & SEM Mastery, Social Media Analytics
• • Honors: Graduated Magna Cum Laude
• • Specialized Coursework: In-depth Market Research Techniques, Consumer Behavior Insights, Digital Web Analytics

For a digital marketing executive aiming to enhance their resume, acquiring and listing the following certifications can significantly boost their credentials by demonstrating specialized knowledge and commitment to staying ahead in the rapidly evolving digital marketing landscape:

Best certifications for your Digital Marketing Executive resume

• Google Analytics Certification : Validates your expertise in Google Analytics, essential for analyzing website traffic and optimizing marketing strategies.
• Google Ads Certification : Shows proficiency in Google's advertising platform, critical for managing PPC campaigns effectively.
• HubSpot Content Marketing Certification : Demonstrates your ability to create and manage a content marketing strategy, a core component of digital marketing.
• Facebook Blueprint Certification : Highlights expertise in advertising on Facebook and its family of apps, essential for social media marketing.
• SEMrush SEO Toolkit Certification : Proves your skills in utilizing SEMrush's toolkit for improving online visibility and discovering marketing insights.
• LinkedIn Learning Digital Marketing Certificate : Offers a broad understanding of digital marketing including social media, SEO, and email marketing.

Describing each section of your resume accurately is crucial, but to ensure recruiters reach and read the key sections, you must capture their attention immediately with a compelling resume summary.

How to write your Digital Marketing Executive resume summary or objective

Let's face it - crafting a compelling CV opening is challenging. However, Enhancv can help.

Keep your summary brief and impactful, ideally three sentences, for quick and easy reading. Highlight key skills and responsibilities relevant to a digital marketing executive, focusing on what the CEO values. Use targeted keywords to align your summary with the hiring criteria.

Read the full resume summary guide  now.

Given  the executive-level position suggests a substantial background in digital marketing, it's essential to craft a digital marketing executive resume summary, not an objective.

As highlighted earlier, clarity is key in your resume, particularly in the summary, to keep recruiters engaged. The first example, however, is too vague, missing specific metrics, timelines, and proof of understanding of marketing channels.

The first thing that stands out is the clear timeline and exact numbers.

This example gives the person who reads a proper context to understand and interpret produced information. It shows a worker highly motivated and dedicated to success.

Additional sections for a Digital Marketing Executive resume

When targeting a role like digital marketing executive, it's crucial to showcase your proficiency and achievements in the field. Including an "Awards" section on your resume, provided you have commendable awards, significantly strengthens your application. These accolades don't necessarily have to come from high-profile organizations. Even company-specific awards can make a powerful impact.

For example:

• Excellence in Content Marketing
• Outstanding Digital Marketing Leadership
• Most Effective Integrated Marketing Campaign

An Awards section enriches your resume by showcasing your outstanding accomplishments and the professional recognition you've earned, making you a more attractive candidate for executive-level positions .

You can add more additional sections such as:

• Training/Courses : Shows you keep learning and know the latest in your field.
• References: Gives employers a way to see you're good at your job from others.
• Languages: Demonstrates your ability to communicate across cultures, valuable for international roles such as digital marketing executive.
• Strengths:  Lets you highlight what you're best at and match the job needs.

Key takeaways

Modesty might not immediately spring to mind as a key trait for an executive role, yet it can be the defining quality that secures the coveted position you're pursuing.

• Understand that an executive resume prioritizes data and tailored content over traditional resume graphics, aiming for a customized presentation.
• Address challenges such as user behavior analysis, success measurement across marketing channels, and the balance between creativity and technical skill.
• Include a professional summary, digital marketing skills, professional experience, education and certifications, and key achievements, ensuring each section is tailored to the executive level.
• Make sure your resume appeals to both headhunters and CEOs by aligning it with the role's demands and showcasing your strategic thinking and leadership skills.
• Use concrete metrics to demonstrate your impact in previous roles, such as traffic growth, conversion rate improvements, and revenue generation, to illustrate your direct contribution to business success.

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Digital Marketing Job Description: Salary, Skills, & More

When it comes to the job market, digital marketing has become an increasingly important field in recent years. With the ubiquitous nature of the internet, businesses have recognized the necessity of establishing an online presence and reaching out to their customers through various digital channels. As such, the demand for professionals with expertise in digital marketing has grown, making this an attractive field for job seekers.

Overview of Digital Marketing Job Description

Digital marketing professionals are responsible for developing and implementing marketing strategies that leverage digital channels such as websites, social media, email, and online advertising. This can include activities such as creating and curating content, managing social media accounts, developing online campaigns, analyzing data, and optimizing websites for search engines.

Importance of Digital Marketing Job Description

Given the rapid pace of technological advancement, digital marketing has become not only important but essential for businesses to succeed in today’s world. An effective digital marketing strategy can help a business reach a wider audience and establish a strong online presence. As such, crafting a comprehensive and accurate job description for digital marketing positions is crucial to attracting qualified candidates and ensuring the success of the digital marketing initiatives within a company.

Brief Overview of Salaries and Skills in Digital Marketing Job Description

Digital marketing is a field that pays well, with salaries ranging from $40,000 to $120,000 per year depending on experience, location, and job title. In terms of skills, digital marketing professionals should possess a strong understanding of SEO, social media, content marketing, email marketing, and analytics. Excellent communication and writing skills are also essential for creating effective digital marketing materials.

How to Write an Effective Digital Marketing Job Description

To write an effective digital marketing job description, there are several key elements that should be included. These include a clear job title, a summary of the role and responsibilities, a list of required skills and qualifications, and an overview of the company culture and values. It’s also important to use clear and concise language, avoid jargon, and tailor the job description to the specific needs of the company and the role in question. In this article, we’ll delve into each of these elements in greater detail to help ensure that your digital marketing job description captures the attention of qualified candidates and sets a strong foundation for digital marketing success within your organization.

Digital Marketing Job Roles and Responsibilities

Digital marketing encompasses multiple disciplines, each with its own set of skills and responsibilities. Below are some of the most common digital marketing job roles and their respective responsibilities:

A. Digital Marketing Manager

A digital marketing manager oversees the digital marketing strategy and implementation for a company or organization. They work cross-functionally with various departments to execute campaigns and ensure that all digital marketing efforts align with overall business goals. Responsibilities may include:

• Developing and managing digital marketing budgets
• Analyzing marketing data and providing insights
• Developing and implementing digital marketing campaigns across multiple channels (e.g., social media, email, search)
• Managing relationships with external vendors and agencies

The digital marketing manager typically has a few years of experience in a digital marketing role and possesses excellent communication, organizational, and project management skills.

B. Social Media Manager

A social media manager is responsible for overseeing a company’s social media presence. They create content, develop brand voice and tone, and monitor social media metrics. Social media managers also create and manage social media ad campaigns. Some of their responsibilities may include:

• Developing and executing social media strategies across various channels, such as Twitter, Facebook, and Instagram
• Creating and scheduling social media posts, including graphics, images, and videos
• Responding to social media comments and messages
• Managing social media ad campaigns, including budget management and reporting

Social media managers typically have excellent written communication skills and knowledge of social media trends and best practices.

C. SEO Specialist

An SEO specialist focuses on improving a company’s search engine rankings. They conduct keyword research, develop SEO strategies, and optimize website content to improve search engine visibility. Responsibilities may include:

• Conducting keyword research and analysis
• Developing and executing SEO strategies, including on-page optimization, link building, and technical SEO
• Analyzing website traffic and providing recommendations for improvement
• Staying up-to-date with the latest SEO trends and algorithm changes

SEO specialists should have a deep understanding of search engine algorithms, keyword research tools, and technical SEO.

D. PPC Manager

A PPC (pay-per-click) manager is responsible for managing and optimizing paid search campaigns, such as Google AdWords or Bing Ads. They develop ad copy, analyze campaign data, and adjust bidding strategies to improve campaign performance. Some of their responsibilities may include:

• Developing and managing PPC budgets
• Researching and selecting keywords for PPC campaigns
• Creating ad copy and landing pages
• Analyzing campaign data and making adjustments to maximize ROI

PPC managers typically have strong analytical skills and knowledge of PPC advertising platforms.

E. Email Marketing Manager

An email marketing manager is responsible for building, managing, and executing email marketing campaigns. They oversee the email marketing process, from list management to email design and development, and work to improve open and click-through rates. Digital Marketing is a constantly evolving field that requires specific technical, analytical, and creative skills, as well as excellent communication and leadership abilities. In this section, we will explore the job description skills required in digital marketing, including technical skills, analytical skills, creativity and innovation skills, communication skills, and leadership skills.

A. Technical Skills

In digital marketing, technical skills are essential for creating and managing digital marketing campaigns. Some of the technical skills required for digital marketing include website design, programming languages, search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, and social media management. Proficiency in HTML, CSS, JavaScript, and other programming languages is also important for creating or customizing landing pages, email templates, and other digital marketing assets.

B. Analytical Skills

Analytical skills are critical for measuring the success of digital marketing campaigns. Digital marketers must analyze data to optimize campaigns, understand customer behavior, and identify areas for growth. These skills require proficiency in data analytics and tools such as Google Analytics, Adobe Analytics, and other software programs. Additionally, marketers must have an understanding of key performance indicators (KPIs) to track campaign success over time.

C. Creativity and Innovation Skills

Digital marketing campaigns require creativity and innovation to stand out in a crowded marketplace. Marketers must have an eye for design and the ability to create compelling content that resonates with audiences. They should also have the ability to think outside the box and develop unique campaigns that capture attention and generate leads. An understanding of emerging technologies and trends is also important for staying ahead of the competition.

D. Communication Skills

Digital marketers must be excellent communicators to convey the value of their campaigns to clients and stakeholders. They should be able to explain complex concepts and data in an easy-to-understand manner, as well as develop compelling copy for digital ads, landing pages, and other marketing materials. Good communication skills also help marketers to build relationships with clients and customers, which is critical for developing successful campaigns.

E. Leadership Skills

As a digital marketing professional, leadership skills are important for managing teams and directing campaigns. Marketers must be able to delegate tasks, provide direction, and guide team members to reach campaign goals. Additionally, they must be able to manage budgets, timelines, and resources effectively. Finally, digital marketers must have the ability to take risks and make tough decisions to achieve success in a rapidly changing industry.

Digital marketing is a complex and fast-paced discipline that requires a diverse range of skills. Technical, analytical, creative, communication, and leadership skills are all critical for building successful digital marketing campaigns. By focusing on these key job description skills, digital marketing professionals are better equipped to thrive in this exciting and dynamic field.

Educational and Experience Requirements for Digital Marketing Jobs

When applying for a digital marketing job, companies usually look for candidates who possess a combination of degrees, certifications, and relevant experience. Let’s take a closer look at each of these requirements:

A. Degrees and Certifications

Having a degree in marketing, advertising, or communications is a common requirement for most digital marketing jobs. Some employers also prefer candidates with a degree in computer science, information technology or graphic design. Having a master’s degree in business administration can also be an advantage for senior-level digital marketing roles.

In addition to degrees, having industry certifications can also improve your job prospects. Some of the most popular certifications in digital marketing include Hubspot Inbound Marketing Certification, Google Analytics Certification, Hootsuite Social Media Certification, and the Facebook Blueprint Certification.

B. Relevant Skills and Experience

While having a degree or certification is important, candidates who possess relevant skills and experience stand out the most. Digital marketing jobs require a wide range of skills, including:

• Search engine optimization (SEO)
• Pay-per-click (PPC) advertising
• Social media marketing
• Content marketing
• Email marketing
• Analytics and reporting
• Graphic design
• Web development

Having a solid understanding and practical experience in any of these areas can be highly valuable for employers. Employers may also look for candidates who have experience working in a specific industry or with a certain target audience.

C. Portfolio and Case Studies

Digital marketing is a results-driven industry, which is why employers look for candidates who can showcase their skills and experience through portfolios and case studies. Your portfolio should demonstrate your ability to plan, execute and measure campaigns, and show the outcomes of your efforts. It should include examples of your work such as blog posts, social media campaigns, email newsletters, and search engine optimization.

In addition to your portfolio, case studies can also demonstrate your problem-solving skills and your ability to work collaboratively with a team. Case studies can show how you identified a problem, developed a strategy, and implemented campaigns that drove the desired results.

Digital marketing requires a combination of education, certification, practical experience, relevant skill-sets, and a portfolio of work that showcases these. If you are just starting in the digital marketing industry or want to advance your career, it’s crucial to focus on gaining the right education and experience along with certifications, and be constantly updating your skillsets.

Digital Marketing Job Salaries

As with most careers, salaries in digital marketing vary widely. The average salary for a digital marketing professional in the United States is $57,473 per year, with entry-level positions starting as low as $40,000 and experienced professionals earning upwards of $100,000.

Bigger cities, like New York and San Francisco, offer higher salaries than smaller, less urban areas. Companies in these major metropolitan areas are often willing to pay higher salaries to attract top talent due to the competitiveness of the job market.

B. Factors that Affect Digital Marketing Job Salaries

There are several factors that can affect digital marketing job salaries, including:

Experience: As with most careers, the more experience a professional has, the higher their salary will be. Those in senior-level positions can expect to earn well into six figures.

Education: A bachelor’s or master’s degree in marketing or a related field can help command a higher salary. Additionally, certifications in areas like Google AdWords and Google Analytics can demonstrate specific skills and increase earning potential.

Industry: Some industries, like technology or healthcare, may pay higher salaries to digital marketing professionals due to increased demand and competition.

Company size: Larger companies often offer higher salaries than smaller businesses due to their financial capacity and the size of their marketing departments.

C. Digital Marketing Salary Ranges by City and State

Digital marketing salaries can vary greatly depending on location. Here are the average salary ranges by city and state:

New York, NY: $51,236 – $128,008

San Francisco, CA: $57,625 – $143,235

Chicago, IL: $44,937 – $95,919

Miami, FL: $40,725 – $81,286

Dallas, TX: $41,515 – $85,876

Seattle, WA: $48,689 – $106,886

Salaries are also affected by the cost of living in certain areas, with higher costs of living typically resulting in higher salaries. It’s important to research the average salary ranges in specific cities and states to get a better idea of what to expect when job hunting.

Digital marketing salaries vary based on a number of factors, including experience level, education, industry, and company size. Location also plays a significant role in determining salary ranges. By understanding these factors, professionals can better negotiate their salaries and find positions that align with their earning expectations.

Career Growth in Digital Marketing

As the digital marketing industry continues to evolve and expand, there are more opportunities than ever before for professionals looking to advance their careers in this field. In this section, we’ll explore advancements in digital marketing job descriptions, growth opportunities in the industry, and tips for improving your career prospects.

A. Advancements in Digital Marketing Job Descriptions

Digital marketing job descriptions have grown increasingly complex and varied as the industry has matured. Companies are now seeking candidates who possess a diverse set of skills, ranging from SEO and content marketing to data analytics and social media management.

Employers are also looking for candidates who can demonstrate a deep understanding of their target audience and industry trends. As a result, digital marketers are now expected to be not only technically proficient, but also creative problem-solvers who can adapt to changing market conditions.

B. Growth Opportunities in Digital Marketing Industry

The growth of the digital marketing industry has created numerous career opportunities for professionals at all levels. With more than 4 billion people now using the internet, businesses are increasing their investments in digital marketing to reach this vast audience.

Some of the most promising growth areas in digital marketing include search engine optimization (SEO), pay-per-click (PPC) advertising, social media marketing, and content marketing. As these areas continue to evolve, there will be increasing demand for skilled professionals who can keep up with the latest trends and technologies.

C. How to Improve Career Prospects in Digital Marketing

If you’re looking to improve your career prospects in digital marketing, there are several steps you can take:

Stay up-to-date with the latest trends and technologies in the industry by attending conferences, webinars, and workshops.

Take on new projects to develop your skills and demonstrate your ability to handle complex marketing campaigns.

Network with other professionals in the industry to build relationships and establish yourself as a thought leader.

Consider pursuing additional education or certifications to increase your knowledge and expertise in specific areas of digital marketing.

By taking these steps, you’ll be well-positioned to take advantage of the many opportunities available for digital marketers in today’s fast-paced and competitive industry.

Job Outlook for Digital Marketing Positions

As businesses continue to shift their focus towards online platforms, the demand for digital marketing professionals continues to grow. In this section, we will explore the predicted growth and expansion of digital marketing jobs, the trends shaping the future of these positions, and the impact of technology on the field.

A. Predicted Growth and Expansion of Digital Marketing Jobs

According to the Bureau of Labor Statistics (BLS), employment of marketing managers, including digital marketing managers, is projected to grow 10% from 2016 to 2026, faster than the average for all occupations. This growth can be attributed to the increasing importance of digital channels in marketing strategies and the need for companies to reach their target audience in a cost-effective and measurable way.

Apart from digital marketing manager positions, specialized roles such as social media managers, content creators, and search engine optimization (SEO) specialists are also expected to experience growth. As businesses strive to maintain their online presence and leverage the latest technology to remain competitive, job opportunities in digital marketing will continue to increase.

B. Trends Shaping the Future of Digital Marketing Jobs

To remain relevant in the digital age, digital marketing professionals need to keep up with the latest trends and adapt their strategies accordingly. Some of the significant trends shaping the future of digital marketing jobs include:

Artificial intelligence (AI) and machine learning  – As AI technology becomes more accessible, it is increasingly being used to improve customer experiences, optimize advertising campaigns, and personalize content. Digital marketers need to understand how to leverage AI to stay ahead of the competition.

Voice search optimization  – With the rise of voice assistants like Siri and Alexa, optimizing content for voice search is becoming increasingly important. Digital marketers need to adjust their SEO strategies to accommodate this trend.

Influencer marketing  – Collaborating with influencers on social media platforms like Instagram and YouTube is now a popular marketing strategy, particularly for companies targeting younger audiences. Understanding how to identify the right influencers for a brand and working with them effectively will be critical for digital marketers.

C. Changes in Technology and Their Impact on Digital Marketing Jobs

The advancements in technology have had a significant impact on the digital marketing industry. As more businesses invest in technology solutions, digital marketers need to adapt to stay relevant. Some of the technology changes affecting digital marketing jobs include:

Marketing automation software  – Automation software is being used to streamline marketing processes, allowing digital marketers to focus on strategy rather than repetitive tasks. Understanding how to use marketing automation software is now a crucial skill for digital marketers.

Big data analytics  – The amount of data generated by businesses is increasing rapidly, and digital marketers need to be able to analyze and make sense of this data to improve marketing strategies. Knowledge of data analytics tools and techniques is now essential for digital marketers.

Job Search Process for Digital Marketing Jobs

As the digital marketing industry continues to grow, so does the demand for skilled professionals in this field. If you’re looking to break into digital marketing or advance your career, it’s important to know where to find job openings, how to write an effective resume and cover letter, and how to ace your job interviews. Here are some tips to help you in your job search process.

A. Where to Find Digital Marketing Job Openings

There are many resources available to help you find digital marketing job openings. Here are a few key places to start your search:

Online job boards: Websites like Indeed, Glassdoor, and LinkedIn Jobs are great places to find digital marketing job openings. You can search by job title, location, and other criteria to find jobs that match your skills and experience.

Company websites: Many companies post job openings on their own websites. If there’s a company you’re interested in working for, be sure to check their careers page regularly for new job postings.

Recruiting firms: Some recruiting firms specialize in digital marketing placements. Reach out to these firms to see if they have any open positions that match your skills and experience.

Networking: Don’t underestimate the power of networking in finding a job. Attend industry conferences and events, and connect with other digital marketing professionals on LinkedIn. You never know who might be able to connect you with a potential job opportunity.

B. Tips for Writing an Effective Digital Marketing Resume and Cover Letter

Your resume and cover letter are your chance to make a great first impression with potential employers. Here are some tips to help you write an effective digital marketing resume and cover letter:

Tailor your resume and cover letter to the job: Make sure your resume and cover letter are specifically tailored to the job you’re applying for. Highlight the skills and experience that are most relevant to the position.

Use keywords: Many companies use applicant tracking systems to screen resumes. Make sure you include keywords in your resume and cover letter that are relevant to the job and industry.

Quantify your achievements: Use numbers and statistics to quantify your achievements in previous roles. This can help demonstrate your impact and show potential employers that you’re results-driven.

Keep it concise: Your resume and cover letter should be concise and to the point. Focus on highlighting the key skills and experiences that make you a strong candidate for the job.

C. Tips for Acing Digital Marketing Job Interviews

Once you’ve landed an interview, it’s important to prepare thoroughly to make a strong impression. Here are some tips to help you ace your digital marketing job interviews:

• Research the company: Before your interview, research the company thoroughly. Understand their business model, products/services, and target audience. This will help you demonstrate your knowledge of the industry and show how you can contribute to the company’s success.
• Stay updated with industry trends: Digital marketing is a rapidly evolving field, so it’s crucial to stay up-to-date with the latest trends, tools, and techniques. Familiarize yourself with emerging technologies, social media platforms, SEO strategies, and other relevant aspects. Being well-informed showcases your commitment to professional growth and adaptability.
• Highlight your relevant skills: During the interview, emphasize your digital marketing skills and experiences that align with the job requirements. Showcase your proficiency in areas such as SEO, content marketing, social media management, paid advertising, analytics, and conversion optimization. Provide specific examples of successful campaigns or projects you’ve worked on.
• Demonstrate your analytical abilities: Digital marketing involves data analysis to drive decision-making and optimize marketing strategies. Highlight your ability to gather insights from data, interpret key metrics, and make data-driven recommendations. Employers value candidates who can leverage analytics to enhance campaign performance and achieve measurable results.
• Showcase your creativity: Digital marketing requires creative thinking to develop engaging content, eye-catching visuals, and innovative campaigns. Discuss your creative approach to problem-solving, storytelling, and brand building. Share instances where you came up with unique ideas or implemented successful creative strategies.
• Communicate effectively: Strong communication skills are vital in digital marketing, as you’ll be collaborating with cross-functional teams, clients, and stakeholders. Highlight your ability to convey complex concepts in a clear and concise manner. Showcase your experience in crafting compelling copy, creating persuasive presentations, and engaging with audiences through various communication channels.
• Display your passion and enthusiasm: Digital marketing is a dynamic and fast-paced industry, so employers seek candidates who are passionate and enthusiastic about their work. Demonstrate your genuine interest in the field by discussing industry blogs you follow, marketing events you’ve attended, or personal projects you’ve undertaken. Let your enthusiasm shine through during the interview.
• Ask thoughtful questions: At the end of the interview, don’t forget to ask thoughtful questions about the company, its digital marketing strategies, and the team you’ll be working with. This shows your genuine interest in the role and helps you gain valuable insights into the company culture and expectations.

Remember, preparation is key to acing digital marketing job interviews. By researching the company, highlighting your skills, demonstrating your analytical abilities and creativity, and effectively communicating your passion, you’ll increase your chances of landing that coveted digital marketing role.

Challenges and Opportunities in Digital Marketing Jobs

As with any job, digital marketing comes with its own set of challenges and opportunities. Let’s take a closer look.

A. Common Challenges in Digital Marketing Jobs

Some common challenges digital marketers face include:

• Keeping up with constantly evolving technology and trends
• Balancing creativity with data-driven strategies
• Finding the right channels to reach the target audience
• Staying ahead of competitors in a crowded market
• Building and maintaining a strong online reputation

B. Opportunities for Growth and Development in Digital Marketing Jobs

Despite these challenges, digital marketing offers numerous opportunities for growth and development. These include:

• Experimenting with new platforms and strategies
• Building and maintaining a personal brand
• Learning from and collaborating with industry experts
• Being at the forefront of innovation in marketing
• A wide range of career paths and specializations to pursue

C. How to Address Challenges in Digital Marketing Jobs

To address the challenges in digital marketing jobs, here are some strategies:

• Stay up to date: Attend conferences, read industry publications, and network with other professionals to stay informed about emerging trends and technologies.
• Balance creativity and data: Use data to inform and guide creative decisions, but don’t let it stifle innovation.
• Define your target audience: Conduct market research to identify the channels and messaging that will resonate with your audience.
• Stand out from competitors: Find a unique selling proposition and highlight it in your marketing efforts.
• Monitor and manage your online reputation: Respond promptly to customer complaints and feedback, and actively seek out positive reviews and testimonials.

While digital marketing may come with its own set of challenges, the opportunities for growth and development in this field are vast. By staying informed, balancing creativity with data, and constantly working to improve your skills, you can build a successful and fulfilling career in digital marketing.

Examples of Digital Marketing Job Descriptions

There are several job titles within the realm of digital marketing, each requiring unique skills and experience. Here are some examples of job descriptions for four common roles:

A Digital Marketing Manager is responsible for developing and implementing digital marketing strategies that increase brand awareness, drive website traffic, and generate leads. They oversee all digital marketing campaigns, from website optimization to social media and email marketing.

Key responsibilities:

• Develop and implement digital marketing plans and strategies
• Manage all digital media channels and campaigns
• Analyze and report on campaign performance and ROI
• Collaborate with internal teams and external vendors to execute campaigns
• Stay current with industry trends and new technologies

Skills and qualifications:

• Bachelor’s degree in Marketing, Communications, or another related field
• 5+ years of experience in digital marketing
• Strong project management and analytical skills
• Excellent communication and teamwork skills
• Proficiency in SEO, SEM, social media marketing, email marketing, and analytics tools

Salary range:  $70,000-$110,000 per year

B. SEO Specialist

An SEO Specialist’s main focus is to optimize websites and content to rank higher in search engine results pages (SERPs). This includes researching keywords, conducting competitor analysis, and implementing on-page and off-page optimization strategies.

• Conduct keyword research and analysis
• Create and implement on-page and off-page optimization strategies
• Monitor and report on website traffic and search engine rankings
• Collaborate with content creators, web developers, and other teams to improve website performance
• Stay current with search engine algorithms and industry trends
• 2-5 years of experience in SEO
• Proficiency in Google Analytics, Google Search Console, and other SEO tools
• Strong analytical and problem-solving skills
• Excellent communication and collaboration skills

Salary range:  $45,000-$80,000 per year

C. PPC Manager

A PPC (pay-per-click) Manager is responsible for creating and managing online advertisements across various platforms, such as Google Ads and social media. They need to optimize campaigns to generate high-quality leads and conversions while staying within budget.

• Campaign management: Develop, launch, and manage PPC campaigns across different platforms to meet specific objectives such as lead generation, sales, or brand awareness. This includes keyword research, ad copy creation, bid management, and monitoring campaign performance.
• Budget allocation and optimization: Effectively allocate budgets to different campaigns and continuously optimize them to achieve the best possible results. Monitor and adjust bidding strategies, ad placements, and targeting parameters to improve campaign performance and ROI.
• Keyword research and targeting: Conduct comprehensive keyword research to identify relevant and high-converting keywords for PPC campaigns. Utilize keyword match types and targeting options to optimize campaign reach and target specific audience segments.
• Ad copy creation and testing: Write compelling ad copy that attracts clicks and generates conversions. Conduct A/B testing to optimize ad messaging, calls-to-action, and landing pages for improved performance.
• Conversion tracking and analytics: Implement conversion tracking mechanisms to measure and analyze campaign effectiveness. Utilize tools like Google Analytics and other PPC-specific analytics platforms to gather insights, identify trends, and make data-driven decisions.
• Competitor analysis: Monitor and analyze competitors’ PPC strategies, including their keywords, ad copy, landing pages, and bidding strategies. Use this information to identify opportunities and refine your own campaigns for better results.
• Bachelor’s degree in Marketing, Advertising, or a related field preferred.
• 2-5 years of experience in managing PPC campaigns, preferably with a proven track record of achieving positive ROI.
• Proficiency in using Google Ads and other PPC advertising platforms, as well as related tools such as Google Analytics, Google Tag Manager, and keyword research tools.
• Strong analytical skills , including the ability to analyze campaign data, identify trends, and make data-driven optimizations.
• Excellent communication and collaboration skills , as PPC Managers often need to work closely with clients, marketing teams, and other stakeholders to align campaign objectives and deliver results.

Salary range: $45,000-$80,000 per year

As a PPC Manager, your focus will be on creating and managing effective pay-per-click campaigns that drive targeted traffic and conversions. By employing your skills in campaign management, budget optimization, keyword research, ad copy creation, and data analysis, you will play a crucial role in achieving the desired outcomes and maximizing ROI.

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• Digital Marketing Coordinator Resume Example

Resume Examples

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Common Responsibilities Listed on Digital Marketing Coordinator Resumes:

• Developing and executing digital marketing strategies
• Creating and managing campaigns across multiple digital channels
• Developing and managing content for websites, blogs, and social media
• Analyzing and reporting on the performance of digital campaigns
• Managing online advertising campaigns
• Optimizing campaigns for maximum ROI
• Developing and managing email marketing campaigns
• Creating and optimizing SEO strategies
• Managing and monitoring digital marketing budgets
• Staying up-to-date with the latest digital marketing trends
• Collaborating with other departments to ensure successful campaigns

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Digital Marketing Coordinator Resume Example:

• Developed and executed a comprehensive digital marketing strategy that resulted in a 30% increase in website traffic and a 20% increase in lead generation within six months.
• Created and managed successful social media campaigns across multiple platforms, resulting in a 50% increase in brand awareness and a 25% increase in follower engagement.
• Analyzed and reported on the performance of digital campaigns, utilizing data-driven insights to optimize strategies and achieve a 15% increase in conversion rates.
• Managed and optimized online advertising campaigns, achieving a 40% decrease in cost per acquisition and a 20% increase in click-through rates.
• Developed and implemented SEO strategies that resulted in a 50% increase in organic search traffic and a 25% improvement in keyword rankings.
• Collaborated with cross-functional teams to successfully launch and manage email marketing campaigns, leading to a 30% increase in open rates and a 20% increase in click-through rates.
• Developed and managed content for websites, blogs, and social media platforms, resulting in a 50% increase in website engagement and a 25% increase in social media followers.
• Managed and monitored digital marketing budgets, optimizing spending to achieve a 20% increase in ROI and a 15% decrease in cost per lead.
• Stayed up-to-date with the latest digital marketing trends and implemented innovative strategies, resulting in a 30% increase in brand visibility and a 20% increase in customer acquisition.
• Digital marketing strategy development and execution
• Social media campaign creation and management
• Data analysis and reporting
• Online advertising campaign management and optimization
• Search Engine Optimization (SEO) strategy development and implementation
• Cross-functional team collaboration
• Email marketing campaign management
• Content development and management for websites, blogs, and social media
• Digital marketing budget management and optimization
• Knowledge of latest digital marketing trends
• Innovative strategy implementation
• Brand visibility enhancement
• Customer acquisition strategies
• Lead generation strategies
• Conversion rate optimization
• Cost per acquisition reduction
• Click-through rate improvement
• ROI increase strategies
• Cost per lead reduction
• Website traffic growth strategies
• Follower engagement strategies
• Organic search traffic growth strategies
• Keyword ranking improvement
• Website engagement strategies
• Social media follower growth strategies.

Top Skills & Keywords for Digital Marketing Coordinator Resumes:

Hard skills.

• Search Engine Optimization (SEO)
• Pay-Per-Click (PPC) Advertising
• Social Media Marketing
• Content Marketing
• Email Marketing
• Google Analytics
• Conversion Rate Optimization (CRO)
• Marketing Automation
• Digital Advertising Campaign Management
• Copywriting
• Data Analysis and Reporting
• Project Management

Soft Skills

• Communication and Presentation Skills
• Collaboration and Cross-Functional Coordination
• Problem Solving and Critical Thinking
• Adaptability and Flexibility
• Time Management and Prioritization
• Analytical and Data-driven Thinking
• Creativity and Innovation
• Attention to Detail
• Customer-Centric Mindset
• Social Media Management
• SEO and SEM Knowledge

Resume Action Verbs for Digital Marketing Coordinators:

• Implemented
• Collaborated
• Strategized
• Coordinated

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How long should i make my digital marketing coordinator resume, what is the best way to format a digital marketing coordinator resume, which keywords are important to highlight in a digital marketing coordinator resume, how should i write my resume if i have no experience as a digital marketing coordinator, compare your digital marketing coordinator resume to a job description:.

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Related Resumes for Digital Marketing Coordinators:

Digital marketing analyst, digital marketing assistant, digital marketing director, digital marketing executive, digital marketing intern, digital marketing manager, digital marketing specialist, digital marketing strategist.