pre listing presentation

Everything You Need for a Killer Pre-Listing Presentation [Complete Guide with Examples]

A persuasive pre-listing presentation can be a killer part of your marketing arsenal. A great one can help you stand out amongst your competitors and will greatly reduce the time you spend answering questions during your in-person listing presentation. A poor pre-listing presentation, on the other hand, can harm your chances of securing a listing and make the listing appointment more arduous than it needs to be.

If you don’t have a listing presentation, or if you cringe every time you pass it out, this post is for you. We’re going to go deep into what a pre-listing presentation is, what it should look like, and what you should include—with a long list of success tips and examples.

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What is a Pre-Listing Presentation?

Pre-listing presentation vs listing presentation.

Many people confuse a pre-listing presentation and an actual listing presentation. So first, let’s separate the two. A pre-listing presentation is something you deliver BEFORE the actual listing appointment. This is not an in-person presentation—your listing presentation is your actual in-face presentation/interview.

The Setup Before the Big Show

A pre-listing presentation is a great way to get a potential client acquainted with you and your team, your marketing, and even your market. You want your face-to-face time to be as effective as possible. The pre-listing presentation helps reduce a lot of the explanation time and leaves more time open for questions, interview time, and the house tour.

Does Not Replace You or Your Listing Presentation

As is often the case, you will be the main reason someone chooses to hire you and your team. The pre-listing presentation is not meant to replace your sales pitch or your charm (though it can certainly help). You will likely still need to do some in-person selling at your actual listing presentation appointment.

It’s Not About You

The biggest problem we see with many pre-listing presentations is how self-absorbed they are. The typical pre-listing presentation is all about the agent—the awards they’ve won, the houses they’ve sold, etc.

Remember, the client only cares about themselves. They want to know what you can do for them. So, while you should absolutely build your credibility with your stats/awards, that should be secondary, or even tertiary, to what you’re going to do to help them get their home sold.

Pre-Listing Presentation Design Rules

Now that we know what a pre-listing presentation is, let’s talk about the general principles for putting one together. Then we’ll get into the meat of a pre-listing presentation’s content.

Rule #1—Keep It Concise!

The best way to bore someone quickly is to drone on and on and on about, well, anything. Keep your copy concise and to the point. Don’t waste the seller’s time.

Rule #2—Break Up Your Content

A wall of text is a surefire way to get your presentation overlooked. In addition to keeping things concise (rule #1), you need to break up your content into easily digestible bites. Use lots of headings, subheadings, bullet and number lists, and assets.

Rule #3—Use Plenty of Assets

Speaking of assets, the adage “a picture is worth a thousand words” is very applicable to a pre-listing presentation. Images help break up content (rule #2) and breathe additional life into your presentation. Even better than images? Illustrations! Illustrate as many points as you can. Illustrations help get important points across and are easier for most people to digest.

Rule #4—Keep It On-Brand and On-Message

Remember, the pre-listing presentation comes BEFORE your actual listing appointment. You want the seller’s impression of you to be an excellent one. Your pre-listing presentation should convey what working with you and your team will be like.

Think about your target audience when you’re putting your presentation together (as you should do with all marketing). If you’re a friendly and fun team, your pre-listing presentation should reflect that in both the copy’s tone and the template’s design.

Rule #5—Less is More

When we were looking through pre-listing presentations in preparation for this article, we all noticed that the presentations we were most drawn to as a team were the ones that took a less-is-more approach. Let your design give the content room to breathe, even if it makes your pre-listing presentation a few pages longer.

What Should Your Pre-Listing Presentation Include?

Brace yourself, Effie—this section is very detailed! We’ve broken up what should be included in your pre-listing presentation into sections, topics, examples, and resources. This will help you arrange your own pre-listing presentation in a way that’s easy for sellers to understand. Ready? Let’s get it!

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Download our Pre-Listing Presentation Resources

You’ll get all of the ideas below in an easy-to-follow outline as well as a sample of the pre-listing presentation offered in our own product, Sidekick .

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Section #1—Introduction

Your introduction should be a brief hello from you and your team. Don’t go deep here. Save that for later. For now, you’re just welcoming the seller and thanking them for reading through your pre-listing presentation and potentially choosing your team to list their home.

Idea—Welcome Letter

Tips for Success

• Include your photo
• Include your signature
• Make it heartfelt and warm
• Include your “big why”—why are you in real estate anyway?

Special thanks to: Chris Morrison , Henry Billete , and Justin Oberholtzer .

Idea—Table of Contents

Any way that you can help the seller navigate your listing presentation, please do so.

• Break it up into sections and topics
• Use color-coded sections to further tie sections together

Special thanks to: Mary Pope-Handy ,  Ann Kieran , and Houlihan Lawrence .

Idea—Questions to Ask

The seller will obviously have a lot of questions both before and after reading this presentation. Remind them to write them all down and give them space to do so. This will help your listing presentation go smoother.

• Leave them enough space to write all their questions
• Remind them that the listing presentation is the perfect time to go over these questions
• Give them a few reminders throughout the pre-listing presentation to go back and write down their questions on this page

Section #2—Understand the Market

Before you talk about pricing and marketing strategies, you should prep the seller by helping them understand the market. Your local market has its own unique intricacies. Remember, real estate is local. This is a good place to show off your local know-how.

Idea—Local Market Statistics

• Cover the big 3 stats—sales price, inventory, days on market
• Use graphs to show market trends
• Explain the graphs so the seller knows what they’re looking at
• Update these numbers frequently! (at least every quarter)
• Explain a buyers’ vs. a sellers’ market

Special thanks to: The Hollinger Team .

Idea—Where Buyers Come From

Different markets and even different segments of markets have different ways of attracting buyers. Sign calls may be popular in your area, while Craigslist may not be. Or vice versa. Having this conversation now will help prep the seller for your marketing strategies laid out later in your pre-listing presentation.

• Use a graph to teach and explain
• Show differences in national vs. local numbers
• Give them stats showing where your last 20 buyers came from

Special thanks to: Kentwood Real Estate , Realty Partners , Robin Fink , Ranch & Recreational Group , Farrell Realty .

Section #3—Hire a Professional

There are many ways to sell a house. New startups crop up every day with a new way to sell your home without the use of a Realtor®. While that may work for some, the majority of homeowners need your expertise.

Idea—Why Use a Realtor®

It’s important to not only point out why using an agent is important, you’ll also want to emphasize why using a Realtor® is better than a regular agent.

• Talk about the Realtor® Code of Ethics, and even link to it in this presentation
• Show them how you save them time, money, frustration, and anger
• Remember, you are shielding them against buyers and other agents—that’s valuable!

Idea—Interview Your Realtor®

A seller may not know good questions to ask when she is interviewing Realtors®. This idea gives them a list of hard-hitting questions to ask during the listing presentation with the goal being your answers will be better than your competitors.

• Put in questions that matter to you and your market
• Be prepared to answer them!
• Touch on this section in your listing presentation and ask what other agents have said

Special thanks to: The Hollinger Team , Tristan & Associates , Mary Pope-Handy , and Katie DeBill .

Idea—Commission Explained

Oh, commissions. The oft-talked about subject. It’s important to have this conversation in your pre-listing presentation before it comes up in person. It may help remedy any objections once you’re speaking face-to-face. It’s also a good place to educate sellers about where commission goes and explain how you get paid.

• Be matter-of-fact in your explanations
• Educate the seller on all the things you pay for to market their home
• Emphasize that Realtors® often get their clients more money for their homes

Special thanks to: Ashley Garner and Ranch & Recreational Group .

Section #4—Price Your Home

Now that we’ve taken the time to explain the local market and we’ve educated the client on why they should hire a professional, it’s time to talk price. Pricing can be seen as very mysterious to many sellers and, with automated tools like Zillow around, it’s important to highlight the correct way to arrive at a proper price and what happens when you don’t.

Idea—How to Find Price

This is a great place to go into some detail about how price is determined. Even a simple example here could help provide much clarity to the seller

• Talk about how comparable sales are adjusted to arrive at a price
• Provide a side-by-side example of three properties with similar features. If this takes up too much space, link to an example on your website.
• Mention that real examples from their neighborhood will be shown in the in-person listing presentation

Special thanks to: Ben Beesley , Tom Savage , Daniel Walker , Bunch Real Estate Group , At Properties , and Kentwood Real Estate .

Idea—Pricing Factors/Non-Factors

We recommend being very bold here. Make sure the seller understands what does and does not matter when determining price.

• Emphasize the market dictates price—you’re just the messenger
• Again, visual elements make a huge difference here

Special thanks to: Henry Billette , Steve Shalongo , Robin Fink , and Karen Fallon .

Idea—Price/Time Comparison

Make sure the seller understands how time affects price.

• Remind them that the longer a home is on the market, the less interest there will be and buyers will start to assume something’s wrong with the home
• Include examples of past listings in your local area with price problems (don’t identify them outright)

Special thanks to: Bunch Real Estate Group , Karen Fallon , and Chris Morrison .

Section #5—Prepare Your Home

It’s a great idea to give sellers some tips to get their home market-ready. This is a great section to highlight how you go above and beyond most Realtors® with your access to home stagers and other contractors who can help prep the home.

While this section isn’t absolutely necessary for a pre-listing presentation—you could just as easily provide it later—it’s common practice to include it here. We will warn you that this should NOT be half of your pre-listing presentation. (Many we previewed were mostly made up of this section.)

Idea—Staging Tips

• DON’T give a huge list here—provide a concise list of items that can be done
• Mention your access to professional stagers who can help
• Talk about how staging shortens time on market and increases price
• Collaborate with or ask a professional stager for advice on this section

Special thanks to: Adam Powers , Farrell Realty , and Brandy Underberg.

Idea—Curb Appeal Tips

• Like the Staging Tips idea above, don’t give a huge list. Keep it concise.
• Provide before/after photos of homes with great curb appeal updates
• Create a Pinterest board with curb appeal ideas and link to it

Special thanks to: Ann Kieran and Kentwood Real Estate .

Idea—Cleaning List

• Create a simple checklist of items that are UNCOMMON—things people don’t think about
• Link to a Pinterest board or some videos with cleaning hacks for those harder tasks
• Include a checklist or handout as an appendix to this presentation or as a download on your website for sellers to follow

Idea—Info for Buyers

This is not about seller disclosures but is more about providing that extra information that most buyers will be curious about.

• Tell sellers not to pack things like appliance manuals
• Create a separate handout to be left at the listing with utility averages, paint colors, appliance warranties, and past contractors who have worked on the home
• Include a checklist or handout as an appendix to this presentation or as a download on your website that sellers can fill out

Section #6—Market Your Home

Up until now, we’ve provided a lot of education but haven’t been too strong on sales. This section is where you get to really show how you market listings. The biggest advice we have for this section is to provide concrete examples. Let’s dive right in.

Idea—Marketing Plan

Add your step-by-step marketing plan to your pre-listing presentation. Make it thorough and provide numerous examples. This pairs well with a marketing timeline (discussed below) so your seller can see when items will be executed.

• List important steps, not basic steps (think “send postcards to closest 100 homes” not “put keybox on property”)
• Point out the items that are “exclusive” to you and your team
• This is a good place to call out your questions page

Special thanks to: Ben Beesley , Karen Fallon , Katie DeBill , Novello Group , Robin Fink , and Ann Kieran .

Idea—Marketing Items

Showcase the pieces of marketing you and your team create and use to market a home. This is a great place to showcase the cohesion of your branding and marketing.

• Provide visual examples of your listing materials
• Include brief descriptions of how the materials will be used
• Customize the preview items for the seller
• Include a link to your website where a seller can go download a sample packet of materials

Special thanks to: Chris Morrison , Daniel Walker , Greg Barteluk , Hancock Group , Listing Power Tools , Steve Shalongo , Tom Savage , At Properties , and Kentwood Real Estate .

Idea—Marketing Timeline

Sellers want to know when things are going to happen. This timeline will help them understand at what point in the process you’ll be doing these marketing activities.

• Separate pre-market and on-market activities
• Highlight one-time vs ongoing activities
• Point out items that are “exclusive” to you and your team

Special thanks to: Ann Kieran .

Idea—Generating Awareness/Interest/Traffic

This idea focuses on the activities you and your team will perform to generate awareness about your new listing.

• Focus on things not represented in your Marketing Items section above. A good rule of thumb is if you can’t represent it with a photo example, put it here
• Highlight things like calls you make, industry events you attend, relationships you have, etc.
• Tie this in with the “Where Buyers Come From” idea from the “Understand the Market” section

Special thanks to: Daniel Walker .

Section #7—Timeline to Sell

We’ve previously mentioned that sellers like to know the timeline of selling a home so they know what to expect. Any way that you can give them a complete glimpse of the process is helpful. This section is pretty straightforward so we don’t have individual ideas, but here are some tips for success.

• Separate pre-market, on-market, and in-contract activities
• Color code these separate activity sections
• Provide a rough time estimate of when each stage happens
• Tie in items from previous sections

Section #8—About You/Your Team

After seven sections all about the client, this section CAN and should be all about you and your team. Make this as personal and friendly as possible. Make sure you only choose two or three of the items below.

Idea—Your USP (Unique Selling Proposition)

A USP (unique selling proposition) is that one thing that makes you totally different from the competition. It could be huge thing like “we’ll sell your home in 30 days or less” or something small like “every home gets a 4k video shoot.” Whatever it is (and we wrote a whole blog post about it), it has to be one-of-a-kind to count.

• Your USP doesn’t have to be mind-blowing, but it should be unique
• Consider branding your USP to help it stand out
• Call out to your USP in the marketing section above

Special thanks to: Michael Davis .

Idea—Biography

A biography is great for Realtors® who may be new to the business or whose resume is light in features. It’s a great way to talk about your love for real estate or your background in other fields.

• Add some personal touches to humanize your biography
• Use either a bio or a resume, but shy away from using both
• Include a photo of yourself doing something you love like gardening, skiing, or playing with your dog

Special thanks to: Ashley Garner .

Idea—Resume

If your professional experience includes lots of honors, awards, or educational history, consider adding your resume to your pre-listing presentation.

• Break up your resume into sections: Education, Experience, Awards, Personal/Volunteer
• Keep each point brief; don’t drone on in paragraphs
• Keep it to one page or less
• Only include items that are applicable to real estate; truncate any non-related items

Special thanks to: Hancock Group and Michael Davis .

Idea—Your Team

If you have a team of people helping you, showcase them here. This will show strength in numbers but will also help the seller know who is who.

• Give a brief explanation of each person’s role
• Include a professional or fun photo of each person—make sure it’s high-quality!
• Consider adding # of years in real estate or similar compelling statistic
• If you have a large team, keep it to staff directly involved in home selling
• Add a link to your website’s team page where people can get a more detailed biography of each person

Special thanks to: Hancock Group and The Hollinger Team .

Idea—Your Stats

Stats are compelling. If you don’t know your numbers, how can you improve? Include your own statistics to show the seller how you’re better.

• Include things like how much more you net your sellers than others, how much faster you sell homes than the typical agent in your area, etc.
• Make sure these stats are seller-focused, not you-focused
• Use charts/graphs to show the differences in numbers between you/your team and your market average
• Have a map on your website that shows your entire listing history and link to it here

Special thanks to: The Baldwin Team , Novello Group , KJK Properties , Karen Fallon , Jim Maloof , GoodLife Team , At Properties , Ewing & Associates , and Kentwood Real Estate .

Idea—Office/Company Info

If you have a large office or work for a franchise with global capabilities, consider adding a section to your pre-listing presentation to showcase this.

• Keep this section brief. If you can give it no more than a half-page, do it
• Only include items that benefit the seller
• Add a link to view more information on your website

Special thanks to: Brandy Underberg, Daniel Walker , Engle & Völkers , The Hollinger Team , Ann Kieran , At Properties , and Kentwood Real Estate .

Idea—Testimonials

You have two options for testimonials. You can include them all on one page or you can sprinkle them throughout the pre-listing presentation. It’s up to you!

• Include the client’s full name, whether they were a buyer or seller, and a date from their transaction
• Update these when you update your stats (at least once a quarter)
• Extra points if you include a photo of the client or a photo of you and the client together
• Keep the testimonial to 1–3 sentences. If it’s longer, consider truncating it
• Add a link to view a complete list of testimonials on your website

Special thanks to: Ben Beesley , Chris Morrison , Hancock Group , and Michael Davis .

Bonus Ideas

Bonus idea #1—create an online resources page.

Many of the items in your pre-listing presentation can be expanded on with additional info, checklists, examples, etc. Consider creating one page on your website that provides all of the additional information in one place.

• Arrange the page in the same order as this pre-listing presentation
• Use the same section headings for easy navigation
• If items are in different places on your website, at least link to all of them here

Bonus Idea #2—Create an Autoresponder for Sellers

A pre-listing presentation can be a lot of information at once. Some sellers may simply glance over it but fail to read the more important details. Consider creating an email autoresponder that will go over one specific item every couple of days. This is a great way to highlight the most important information in a focused manner.

• Cover only one specific item in each email
• Keep the emails short and sweet
• Include one or two visuals in the email itself
• Link to additional items on your website
• Follow up with a phone call

A pre-listing presentation is an important element of your overall brand and seller strategy. It should not be an afterthought but should be put together with careful planning. Above all, make sure it is seller-focused, not you-focused. Follow these tips and you’ll have a killer pre-listing presentation that will get you more sellers and make your competitors jealous!

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The Ultimate Pre-Listing Package Template for Real Estate Agents

A pre-listing package is one of the most important marketing materials in a real estate agent’s portfolio. That’s because you will use it to do just that – pre-sell your services before you get in touch with potential clients. 

A pre-listing packet allows you to market yourself and offer all the relevant information your leads need to reach their goals, without any active input.

If you don’t have a pre-listing package yet, we’re here to help. In this article, we’ll provide you with all the information you need to create the ultimate real estate listing and service presentation. Plus, we’ll give you a free template that will help you close more deals .

What Is a Pre-Listing Package

First thing first – what is a pre-listing package (also known as a pre-listing packet)? More importantly, how can it provide value for both you as a real estate agent and your customers?

A real estate pre-listing package is marketing collateral or a presentation that you share with your prospective customers to provide all the information they need to know about working with you.

This includes insights about:

• The process of selling a property
• Your services and your portfolio
• Supporting data to persuade them to work with you

You should deliver this package before the actual listing consultation to provide some context and show your prospects how you work and what they should expect.

The selling process doesn’t begin when you first shake hands with your lead. Positioning yourself as a trusted agent beforehand, and during the closing process, is the number one factor in closing deals !

By the time you connect with your potential client, you’ll want them to have an idea of who you are, and start on the right foot. As a real estate professional, impressions matter because they build trust.

And what better way to make a great first impression than to have your pitch and real estate listing presentation ready to go? That is why pre-listing packages should be informative, concise, and persuasive.

What Should a Pre-Listing Package Include

Here are the main elements of a pre-listing package kit for real estate experts:

• Your biography, including aspects that highlight your value as a human, not just a professional
• Client testimonials that build social proof and rapport with the network related to your past work
• Your marketing plan or marketing strategies for their listing
• Prior examples of your most effective marketing materials
• Relevant statistics and current market trends that show that you are up-to-date
• Your competitive value, backed by real use cases, the number of closed deals, and some unique situations you handled
• A roadmap of your sales process, educating sellers on your lead generation and closing approach.

You can adapt them as you see fit to ensure they provide the most valuable information to your customers.

Should you use a pre-listing presentation template?

Yes – but hear us out. Even if you use a template, our best advice is to personalize your pre-listing package for every client (your pre-listing package is likely not going to speak much to luxury buyers , first-time home buyers, or investors altogether).

If you don’t have the time to tailor it to each prospective client, make sure to at least include a personalized letter. While you’re at it, check out these free letterhead templates .

Ensure all the information you provide is relevant and unique so that the customer you’ve researched gets unique value from your pre-listing presentation.

Your Pre-Listing Packet, Step-By-Step

Now, let’s take your pre-listing kit step by step and see what you can do to maximize your go-to-market strategy and presentation.

Your Real Estate Agent Biography

The first thing you need to do in your pre-listing package is to introduce yourself or your team to your customers. Include relevant information about:

• Your real estate agent career (include a great deal of professional photos too, including a professional portrait of yourself and the team). Don’t forget to add a human touch as well.
• Your USP and extensive abilities (such as creating compelling real estate listings that sell, on average, in X time; the skill of in-depth research required to create a comprehensive comparative market analysis and find the best deals; the most exhaustive marketing strategy in your local market area ).
• Any qualifications, certifications, and awards.
• Your mission statement, along with values that align with the way you understand today’s market
• Your contact information and availability. Provide multiple ways for potential clients to contact you, such as by phone, email, or social media, and let them know the best time to reach you.

Make sure your biography is not just a sum of your realizations but a story your customers can relate to and find value in. Feel free to share personal details but within the scope of your presentation. Position yourself as a professional, yet humane and approachable individual. 

In addition, include an introduction letter . This is to create a personal connection and gain your clients’ confidence. Share your background, experience, and why you are passionate about real estate.

Client Testimonials

Client testimonials are among the most valuable assets in a real estate agent’s portfolio, so they need to exist in your pre-listing package.

Your customers want to know how you’ve gained the knowledge and hear about past clients’ experiences. Plus, you need social proof to establish trust and build a lasting business relationship, so this aspect is non-negotiable.

• Consider highlighting some of your most successful transactions and include quotes and reviews from happy clients.
• You can also include statistics such as the average number of days your properties are on the market compared to the industry average.

Providing this information will give potential clients a clear idea of your experience and expertise in the real estate industry. And when clients gain trust, you close more deals, according to Deloitte .

Obtaining customer reviews doesn’t occur by chance. You should actively reach out to customers. However, asking for reviews can appear intimidating, particularly if you’re not a salesperson. You may be concerned about coming off as insistent, needy, or hopeless. Requesting reviews is not seen as negatively as you might believe; it demonstrates that you care. Asking for customer reviews is not that challenging, and with repetition, it can become as easy as riding a bike.

Your Marketing Plan

Your clients need to know that you’ve got a marketing plan that works for them. Otherwise, they might as well sell their homes without your help. With a comprehensive real estate marketing plan in your pre-listing packet, you can showcase your:

• Market knowledge
• The unique strategies you employ to sell homes quickly and at the best possible price

That’s why including a listing marketing plan in your real estate listing package is a must.

Many agents do not provide a marketing plan, so this is your chance to differentiate yourself and demonstrate your dedication to selling the client’s property. But, make sure to tailor your marketing plan to the specific property of potential sellers. Once again, personalize your approach to match their needs, goals, and local market.

Examples of Your Most Effective Marketing Materials

Feel free to include any examples of your past marketing materials , as they will help the client understand how you work and what you can do for them.

You can include any successful materials you curated, such as:

• just-sold flyers
• just-listed flyers
• real estate Facebook post examples
• any successful listing presentation you’ve used in the selling process and worked wonders (especially in the real estate investing business with commercial or large properties)

Another essential material to consider is a listing presentation, which can showcase your expertise and services to potential clients.

You can also include past examples of virtual tours, brochures, postcards, and email campaigns. Showcase a variety of materials that have worked successfully for you or other agents to give the client a comprehensive understanding of the whole process.

Market Statistics

Customers may have limited knowledge of how the real estate market works, the current prices of properties in their area, and how to find information. Therefore, providing valuable data about the current state of the real estate market will position you as a professional.

Make sure you choose the most relevant information for your customer from sources like NAR, Gartner, Harvard Business Review, Zillow, or The Big Four.

Don’t add too many numbers, as it might confuse them. Instead, use icons, infographics, charts, and other graphics to provide some context for the data.

Opt for Xara’s extensive features to visually represent complex data with charts, tables, bars, and icons .

What Differentiates You From Other Real Estate Agents?

At this time, your customer probably received offers and pre-listing packages from your competition as well. Think about what can differentiate you from your competitors and how you can convince your prospects to work with you.

In short, they should choose you because…

• You have the highest closing rates among local real estate professionals
• Your fee is lower or extremely competitive
• You’re available at all times (don’t take much time off)
• You’re known for being able to sell anything and get any listing appointment you want
• You nail any listing meeting and always get the best price for your potential buyers and sellers
• You’re a thought leader and all the other realtors are learning from you

Nailing your USP is difficult, especially in the beginning, when you don’t know yet what you excel at. But, this could also be a great chance to pick your strengths and form your strategy around them. Be creative, offer value, and your clients will find you.

To gain some more exposure, consider social media and direct mail in your marketing strategy.

Pre-Listing Agreement

You can save time for both you and your client if you fill out a listing agreement and share it within your pre-listing package.

You can pre-fill all the information you already have and leave the price section blank, as you might need to consult with the client first for accurate data or additional services.

What Is A Pre-Listing Agreement?

A pre-listing agreement is a contract between a real estate agent and a property owner interested in selling their property. It outlines the terms and conditions of the agreement between the two parties before the property is listed for sale.

The pre-listing agreement typically includes:

• The listing price of the property
• The commission rate that the real estate agent will receive
• The length of time that the agent will represent the property owner
• The responsibilities of both the agent and the property owner during the selling process

By signing a pre-listing agreement, the property owner indicates their intent to work with you, the agent, to sell their property. They also agree to pay the commission rate outlined in the agreement. The agent, in turn, agrees to represent the property owner and use their expertise to market and sell the property.

Our Free Pre-Listing Template

If you already have a pre-listing package template but you’re not getting the results you want, it’s time to level up your game. If you don’t have a pre-listing package template yet, but it’s been on your to-do list for a long time, there’s no better time than now.

Our pre-listing package template is proven to bring results and now you can use it for free . All you have to do is click on the image below and follow our step-by-step guide below to get started.

How to Create Your Own Pre-Listing Package to Boost Your Selling Process Now

Here’s a step-by-step guide on using our pre-listing package template to get the best results and wow your customers. It’s easy, and you don’t need any design skills to get started!

• Once you click on the template, you will be prompted to create an account on Xara Cloud if you don’t already have one.
• Edit the pre-listing package template as you see fit. You can change the images, fonts, and colors to match your brand style guide.
• Once you are happy with your work, save your design.
• Download your brand-new pre-listing package in the desired format.
• Print your marketing material.

Your Prelisting Presentation Can Get You Through the Door, But to Stay There...

There’s so much more to the real estate game than just nailing first impressions, building trust, and getting your pre-listing package right. While social media, real estate farming, and direct mail and print can help your marketing efforts…

There’s a lot more to be done to climb and stay at the top. Once you have a recurrent client base, or even start getting referrals (if you’re not already there by now), you’ll see that teamwork really does make the dream work.

Forget the Heavy Paperwork, the Back and Forth, and the Branding Struggle 

Your brokerage needs a digital asset management platform and a brand management feature to maintain order.

We speak real estate automation, so we developed a system that keeps your real estate business above everyone else in the game.

To keep your brand consistent and communications up to date, you need to try Xara’s all-in-one real estate marketing center .

No heavy design work, no back and forth – just automated real estate marketing. Try it for free here . 

25 Tips To Create The Ultimate Real Estate Listing Presentation

If you’re a new real estate agent, you might be intimidated by the thought of doing your first real estate listing presentation.

This post details 25 steps you can take to prepare for your presentation and give you the confidence you need to make the best impression. 

Tips For Preparation

1. build and maintain your online presence.

In today’s internet-driven world, people do their research on you before they even speak with you. Focus on building and maintaining your online presence across social media, Zillow and Realtor.com , and your website.

Interact with your audience across these platforms so that people get a sense of your personality. You want to attract people who are actually interested in working with you.

The more people know of you before you show up, the easier the appointment will go. They’ll already have an idea about your experience and your process, which gives you a great foot in the door.

2. Practice Your Presentation

Remember, it’s ok to feel nervous. Try practicing your real estate listing presentation out loud before going to the client’s home. Repeat it enough times until you feel confident in your delivery. Having a firm grasp on the main points of your presentation will help tame your nerves.

3. Visit Active Listings in the Client’s Neighborhood/Area

A unique tip that most agents don’t take the time to do is to visit other active listings in the client’s neighborhood before your listing appointment. 

This will give you more knowledge about the area, and you’ll see the prices of other homes in the area. Sellers will appreciate this extra work because it shows your dedication.

5. Drop Off A Pre-Listing Package

One tip that will start you off on the right foot before the listing appointment even starts is to drop off a real estate pre-listing package . The package should include any marketing materials you have created, including a description of your unique value proposition and marketing plan.

When you drop off your real estate pre-listing package, make sure that it is presented professionally. Use binders, folders, and be sure it’s personally branded.

Tips For During the Presentation

5. share your story in under 2 minutes.

Clients want to get to know you and your business, but make sure you keep it short. The main goal in your real estate listing presentation is to get the client talking more about themselves and their goals in selling their home.

Tell a brief story about what you do and what makes you different from other realtors. If this isn’t your first listing, talk about successful listings you’ve handled in the past.

6. Have Good Posture and Body Language

Most experts agree that 70% to 93% of all communication is nonverbal . So whether you’re touring the home or sitting down with your clients to get to know them, be sure your back is straight, you aren’t slouched, and you don’t cross your arms. And of course, give all your attention to your client as they are speaking and practice basic listening skills.

7. Use Social Proof to Your Advantage

If you have some previous listings under your belt, be sure to leverage them as social proof and use them to your advantage. For example, add in quotes from satisfied past clients, or share a success story regarding a previous transaction.

Having social proof in addition to what is online goes a long way in impressing your potential client. It will also help to establish you as a real estate professional with authority and knowledge in the real estate industry.

8. Personal Statistics

Along with social proof, be sure to include some personal statistics about your previous listings, such as:

• Average days on market
• Average list price to sales price ratio
• How you compare to the market average

9. Create a Slide Deck to Stay on Task

A classic slide deck or PowerPoint presentation is the best way to keep your pre listing presentation organized and flowing smoothly. It’ll help you stay focused from one point to the next, so you don’t end up rambling throughout your presentation.

10. Have a Marketing Plan

Come up with a comprehensive  real estate listing marketing plan  for listing your client’s home. Be sure to include the following marketing material:

• How you will leverage social media
• Which websites their listing will be shown on
• Advertising strategy
• Any broker groups or email lists you plan to use
• If you plan on holding open houses , and if so, how often
• Professional photos  and video

Don’t skimp on photos in your marketing strategy. Even if it seems expensive, professional photos will showcase the home much better than personal photos. In addition, you’ll build a beautiful portfolio to show future clients. They will take notice of how much better your photos look compared to your competition and want to work with you as a result.

11. Introduce the Power of Your Brokerage

If you have a brokerage, be sure to talk about what makes your brokerage unique. Highlight past experience and successes, and focus on how your brokerage will add value to your client’s listing as well.

12. Ask Questions, Build Trust, and Identify Motivation

Before you tour the home or jump into your own background, sit down and ask the client some questions to get to know them, build rapport, and understand their goals for selling their home. Some good questions to ask include:

• The reason they want to sell their home and what date they need to move by
• What area they are looking to move to, and if they’ve already found a home there
• What’s more important to them: selling their home quickly, or for the best price
• What their alternative plans are in case their home doesn’t sell
• What their ideal listing agent would look like
• How much they still owe on their mortgage and whether or not the property has any liens
• If there are any hidden issues with the home
• Their experience level with selling homes, and what those other experiences were like

The more you can connect with the client in these first 15 to 20 minutes, the better the listing presentation will go.

13. Tour The Home

Next, after you’ve gotten to know the seller, ask them if they can give you a tour of the inside and outside of their home before you begin your presentation.

As they’re showing you around, have them point out details about their home. For example, any work they’ve done and any work they know needs to be done before they sell the home.

Your goal is to get them to point out that their house isn’t perfect. This will give you a couple of details to lean on later when you’re discussing the price.

As you’re walking through the house, be very observant and take your time looking at every aspect, including the ceilings.

14. Tailor Your Presentation to Relate to Sellers Motivation

Use the client’s answers to the questions above to create a story in your real estate listing presentation. Go through a comparative market analysis ( CMA ) and show them the listings that have and haven’t sold in the area.

For example, you might find a listing that was priced way too high, sat on the market for 125 days, and sold for 10k below its listing price. Explain to your client all these details, and then show them a listing of another home that was perfectly staged and photographed.

Show them how it got a contract in seven days for above the asking price, which may also be their goal for their own home. This way, you’re creating a more relatable story for your client, and they will want to follow the same strategy as the second home.

Tips For Research

15. do your research.

Everyone knows that knowledge is power, and power breeds confidence. Doing your research ahead of time will give you the knowledge you need to keep the ball in your court.

One strategy is to call recently sold listings in your client’s neighborhood and ask those agents how they thought the sale went and if they can give you any tips on selling in the area.

16. Automated Values

Be sure to cover Zestimates and tax values in your presentation. The prospective seller probably came across these numbers already and will want to know if they are accurate or not.

A couple of questions you can ask your clients to get an estimate of what they think their home is worth include:

• What do you think your home is worth, based on the research you’ve done?
• What number do you think is a good starting point for your home?

17. Local Market Statistics

During your real estate listing presentation, have some statistics on hand for the local market so that the client can compare their home to others in the area. These should include:

• Average days on the market for homes in the area
• Average sales price
• Price per square foot
• Inventory level

18. Neighborhood Comp Analysis

Be ready with a comp analysis. Choose four to five other homes in the neighborhood that are similar to the client’s home and become familiar with the ins and outs of those properties.

After you’ve toured their home, you’ll have a better idea of which comp to show them.

You can let them know how long they can expect the selling process to take based on the average list price to sales price, sold comps, available comps, and days on the market.

Tips For Moving Forward

19. refine value.

Once you have a good feel for the home, let the home seller know if you think the home’s value should be higher or lower than your initial assumption based on the market data.

At that point, you can tell them that you recommend listing their home for X amount to have the most realistic chance of selling it.

In order to figure out a good price, you can use the MLS to find out the average list price to sales price ratio for a certain neighborhood.

20. Outline Your Pricing Strategy

Go through your pricing strategy and let your clients know how you determine if a home is above, fair to, or below the market value.

21. Explain Your Sales Process

Your real estate listing presentation is a great chance for you to go through each step of your sales process, from pre-listing to closing. Explain every detail, so your clients can know what to expect when working with you.

22. Additional Included Services

Offer the client any other services that you and your team provide. This could be transaction management, a preferred vendor list, or buyer services.

23. Don’t Be a “Yes” Agent Just to Win New Business

Stay firm on your process and pricing. Some sellers will see if they can get you to negotiate on your own terms. However, this isn’t advisable. Stick to your process and price, and be confident in your knowledge and research.

24. Prepare For Some Objections and Lots of Questions

To that end, be prepared to face some  real estate objections  and questions about your experience, process, and pricing. Some of the questions might include:

• What makes you different from other realtors in the area? How are you better?
• Why do your credentials make you the right person to sell my home?
• How familiar are you with this market? Have you sold homes in this area before?
• What is your opinion on my home, and what do you think we can do for it to sell better?
• Do you have an ideal list price in mind for my home? If so, is it lower or higher than what I think it is?
• What are your sales and marketing strategies for listing a home?
• How many other clients are you working with, if any? Will your workload affect your ability to work on my home?
• I’ve spoken to another real estate agent who said they would list my home for a certain percent. Can you match that?

25. Follow up with a Thank You Note

Even if you don’t walk away with a  signed listing agreement  in hand, be sure to send a thank you note. Mail this out the day before your appointment, so it arrives soon after the appointment is over. This will ensure you make a good impression on everyone you meet.

Final Thoughts on 25 Steps to Win a Real Estate Listing Presentation

Whether it’s your first real estate listing presentation or you are a seasoned Realtor, these 25 steps can help you build a successful real estate business and bring the most amount of value to your clients.

Keep in mind that in the end, how you treat people will be more impactful than anything you say or do.

Would You Like To Partner With Me?

I’ve helped hundreds of real estate agents, team leaders, & brokers all over the country increase their sales, online presence, and create scalable systems. I would love the opportunity to work with you. Together , we can make this year your best yet!

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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Persuasive Real Estate Listing Presentation Examples & Tips

See top real estate listing presentation examples and templates. Learn from insider tips how to create a listing presentation and pre-listing packet that wins deals.

8 minute read

helped business professionals at:

Short answer

What is a real estate listing presentation?

A real estate listing presentation is a pitch by realtors to persuade owners to sell their property through them. It includes market analysis, marketing plans, pricing, and the realtor's success history, crucial for building trust and showcasing expertise.

A boring listing presentation can cost you more than commission

Real life isn't quite like "Selling Sunset" - you can't rely on stunning properties and personal charm to win listings.

But the truth is, most real estate presentations out there are boring, yawn-inducing, static PDFs, lacking any real excitement or engagement.

In the competitive real estate market, a weak listing presentation can lead to lost high-value listings and a dent in your professional reputation.

But there's a way to turn this around.

In this post, I’ll teach you how to create persuasive real estate listing presentations.

I'll show how to infuse life into your property presentations, making them so compelling that sellers can't resist signing with you, and follow up with the best listing presentation examples to inspire your efforts.

Get ready to ditch the dull slides and step up your game!

What makes an effective real estate listing presentation?

An effective real estate listing presentation combines engaging storytelling, clear data visualization, and personalized content to connect with clients.

It persuasively showcases an agent's expertise, market knowledge, and unique marketing strategies to convince sellers to entrust them with their property listing.

What should you include in a real estate listing presentation?

Just like a first date, your seller presentation is your chance to make a memorable first impression. It's the perfect opportunity to build a strong foundation for your client relationship and show your dedication to their success.

Here's what you should include to make your realtor presentation engaging and effective:

1) Introduction

Start with a strong introduction showcasing your experience, professionalism, and unique qualities. Highlight any awards you have received, your years of experience, and local expertise to establish trust and credibility.

2) Comparative advantage

Explain what sets you, your team, or brokerage apart. Use relevant statistics to demonstrate your market performance and include testimonials to provide social proof of your success.

3) Market analysis

Present a detailed Comparative Market Analysis (CMA) to show your knowledge of the property and its value. This analysis should convincingly justify your recommended pricing strategy.

4) Marketing strategy

Outline a customized marketing plan for the property. Include tactics like professional photography, video tours, and social media promotion to show how you'll attract buyers.

5) Professional advice

Offer guidance on preparing the home for sale, such as decluttering, cleaning, and making necessary repairs. Suggest potential renovations that could increase the property's value.

6) Your role

Clarify your responsibilities as the listing agent and set expectations for the selling process. This helps in building a transparent and trustworthy relationship with the seller.

7) Call to Action

Conclude with a persuasive call to action, encouraging the seller to sign the listing agreement. Be prepared to handle any objections and reiterate the benefits of choosing you as their agent.

How to create a real estate listing presentation?

Creating a realtor listing presentation is much like preparing for a key performance. It's your stage to demonstrate your expertise, build trust, and persuade sellers to choose your brokerage.

You need to showcase your skills while aligning perfectly with the needs and goals of your sellers.

Here's how it's done:

1) Personalize your introduction

Start by introducing yourself and your brokerage, focusing on your experience and how it benefits the client.

Highlight your relevant experience, such as years worked as a listing agent and homes sold, especially those similar to the client's property.

Explain what your brokerage offers, emphasizing its unique selling propositions. Remember, the introduction should be about the client, not just you.

Here's an example of a personalized slide:

2) Tell a compelling story

Instead of just listing features, weave a narrative about the property that highlights its potential and the lifestyle it offers. This storytelling approach can help sellers see the unique value you bring in marketing their property, making it more appealing to potential home-buyers .

3) Use data visualization

Incorporate local housing market data to set realistic expectations. Use clear, understandable visualizations to present information like local inventory, selling prices for comparable homes, and average time on the market.

This helps clients grasp the market dynamics and aligns their expectations with reality.

Here's a great example of a data visualization slide:

4) Guide through the home selling process

Explain each stage of the home selling process, from pre-sale activities to closing. This includes discussing paperwork, home inspections, marketing strategies, and the negotiation process.

5) Prepare the home for market

Discuss how to prepare the home for sale, focusing on decluttering, depersonalization, and necessary repairs or updates. Emphasize the impact of a well-presented home on buyer perception and potential selling price.

6) Outline your pricing strategy

Explain the importance of an accurate listing price and how overpricing can hinder the selling process. Discuss the client's priorities and how they affect the pricing strategy. Use a comparative market analysis (CMA) to guide your pricing approach.

7) Detail your marketing plan

Walk through your marketing plan, covering aspects like direct marketing, home staging, professional photography, and social media strategy. Be clear about which services you provide and any associated costs such as hiring a real estate software development company , for example.

8) Set expectations for open houses and negotiations

Discuss your approach to open houses and managing negotiations. Set clear expectations about your role and how you will support the client through these stages.

9) Guide sellers to the next steps

Provide an overview of the closing process and discuss the next steps, ensuring the client understands the timeline and any actions they need to take.

Here's a great example of a next step slide:

Real estate listing presentation examples that secure clients

In the world of real estate, a listing presentation is more than just a set of slides; it's a key to unlocking new opportunities and securing clients.

The best listing presentations for real estate agents go beyond mere facts and figures. They tell a story, resonate with the audience, and showcase a realtor's unique strengths.

Let's dive into some standout real estate listing presentation examples that have proven their worth in clinching deals.

Jump ahead to page section

Dark mode real estate listing

Engage potential sellers with this dynamic real estate listing template, featuring a clear sales process, market statistics, and immersive property tours to showcase your effective selling strategy.

What makes this listing presentation great:

The presentation provides a comprehensive overview of services , showcasing versatility in handling various real estate needs.

It includes a detailed and transparent sales process timeline , building trust by setting clear expectations.

Engaging property listings with high-quality images and thorough descriptions demonstrate attention to detail and commitment to attractive presentation.

Modern real estate listing

This example is tailored for residential realtors, focusing on a clear, step-by-step sales approach. It highlights community features and local market trends, making it ideal for convincing homeowners to list their properties by showcasing the area's appeal.

The presentation starts with a warm, personal greeting from the agent , creating a welcoming and professional first impression.

It emphasizes a tailored marketing strategy , including virtual tours and social media promotion, showcasing a modern approach to property marketing.

The presentation includes client testimonials , providing social proof and reinforcing the agency's reputation for successful and satisfying transactions.

Light mode real estate listing

Designed for the suburban market, this presentation emphasizes the unique lifestyle and community benefits of suburban living. It's crafted to persuade homeowners by highlighting the serene and family-friendly aspects of suburban areas.

The presentation emphasizes a personalized consultation process , showcasing the agency's commitment to understanding and meeting each client's unique goals.

It features a narrated slide for each current property listing, providing an engaging and detailed exploration of the properties, enhancing the overall appeal and understanding.

Data visualization elements in the year-by-year sales performance section, demonstrating the agency's growth in the market through engaging graphics.

Luxury listing presentation

This presentation is tailored for the luxury real estate market, emphasizing the unique allure and premium aspects of high-end properties.

It's designed to captivate homeowners by highlighting the opulence and distinctiveness of their luxury homes, showcasing them as not just residences but as embodiments of a lavish lifestyle.

The presentation includes multiple smart CTAs (Call to Actions), strategically placed to encourage immediate engagement and response from potential clients.

It features image placeholders for each property listing, allowing for a visually appealing and customizable showcase of properties.

The deck effectively uses data visualization to present sales statistics, making complex information easily understandable and visually engaging.

Commercial listing presentation

Focused on commercial properties, this presentation showcases investment potential and key market data. It's designed to appeal to commercial property owners by highlighting the financial benefits and opportunities of listing their properties.

What makes this real estate sales presentation great:

The presentation utilizes tiered slides , offering a structured and engaging way to present information, making it easy for clients to follow and understand.

It includes the ability to embed videos directly into the deck , providing a dynamic and immersive experience that brings properties to life.

It comes with a built-in analytics panel , allowing for real-time tracking of client engagement and effectiveness of the presentation.

Real estate seller presentation

Perfect for properties in lively urban settings, this example captures the essence of city living. It's aimed at convincing urban homeowners to list by showcasing the dynamic and exciting lifestyle that city properties offer.

What makes this real estate seller presentation great:

An intuitive editor simplifies the process of creating and customizing the deck to suit specific needs and preferences.

It is designed with an adaptive layout that automatically adjusts when changes are made, ensuring the design remains cohesive and visually appealing without extra effort.

The deck allows for modifications even after it has been sent , offering flexibility and the ability to update information in real-time to keep the presentation accurate.

Real estate listing

This presentation is all about bringing a fresh, modern approach to property marketing. It demonstrates to homeowners how innovative and interactive techniques can make their listings stand out in a competitive market, appealing especially to those who appreciate a contemporary and dynamic selling approach.

What makes this seller presentation great:

The presentation allows for direct integration of the agent's calendar , streamlining the process of scheduling meetings and enhancing client convenience.

You can use an AI assistant to help with generating images and tweaking copy to ensure a high-quality and efficient presentation creation process.

The ability to add dynamic variables lets you easily personalize the presentation for each client, which adds a personal touch and increases engagement.

How to design a seller presentation?

In the digital age, the design of your real estate agent presentation is as crucial as its content. Gone are the days when static PDFs and basic PowerPoint slides could capture and hold a client's attention.

These traditional formats, while once the backbone of presentations, now fall short in a world where interactivity and visual engagement are key. They lack the dynamism and immersive experience that modern clients expect.

Here’s how to design a pre-listing packet that not only informs but also captivates:

1) Embrace interactive presentation tools

Interactive presentation makers are a game-changer, especially for those without a design background who would normally outsource it to a professional.

These tools allow you to create presentations with embedded videos, clickable content, and virtual tours, offering an engaging and immersive experience that static PDFs and PPTs simply can't match.

2) Utilize scroll-based design

Scrollytelling , or scroll-based storytelling, is an innovative way to engage viewers. As the audience scrolls, the story and information unfold in a visually appealing and interactive manner.

This technique keeps the viewer engaged and eager to discover more.

Here's an example of Storydoc scrollytelling:

3) Ensure your presentation is responsive

With the increasing use of smartphones and tablets, your presentation must look great and function seamlessly across all devices. Responsiveness has shifted from being a luxury to an essential requirement.

4) Move beyond outdated formats

The limitations of PDFs and PPTs – such as their static nature and lack of engagement – make them less effective in today's fast-paced, visually-driven world. Exploring dynamic, interactive formats can set your presentation apart and demonstrate your adaptability to current trends.

Here's the difference some interactivity can make. Which deck do you find more engaging?

5) Maintain a clean and organized layout

Avoid clutter. A well-organized presentation with a clean design makes it easier for clients to follow and absorb the information.

6) Consistent branding is key

Your branding should be evident throughout the presentation. Consistent use of logos, colors, and fonts builds brand recognition and trust. Interactive presentation makers can take care of that for you, extracting branding information directly from your website or brand book.

How to deliver a compelling real estate listing presentation?

Delivering a compelling real estate listing presentation is like telling a captivating story where you are both the narrator and the hero. It's your opportunity to demonstrate how your unique skills and experiences can transform a seller's journey.

Here's how to make your presentation not just informative, but truly engaging and persuasive:

1) Start with an engaging introduction

Kick off with a captivating story about a previous sale or a current property you're working on. This sets the stage and showcases your experience.

2) Outline the sales timeline

Clearly explain each step of the sales process, from pre-sale events to closing the deal. This helps clients understand what to expect and prepares them for a quick turnaround in today's fast-moving market.

3) Ask insightful questions

Engage with your clients by asking questions about their goals, challenges, and expectations. This not only shows your interest in their needs but also helps tailor your presentation to them.

4) Showcase personal statistics

Use your sales data to demonstrate your success and expertise. Include metrics like your sales compared to market averages and average days on the market for your listings.

5) Detail your marketing plan

Explain how you'll market their home, using current trends like virtual tours, HD photography, and social media promotion. This shows your commitment to using every tool at your disposal to sell their home.

6) Handle pricing objections

Be prepared to address concerns about pricing, especially if clients have heard higher estimates from others. Use data and your market knowledge to justify your pricing strategy.

Here's a video on how to handle tough seller objections:

7) Build trust before the presentation

Use the time leading up to your presentation to build trust. Send personalized videos and emails, showcasing your marketing plan and success stories.

8) Reverse your presentation

Instead of a traditional approach, start with the end result of a successful sale and work backward. Show the steps you took to achieve that result, demonstrating your process and effectiveness.

9) Speak to all decision-makers

When you're heading to a listing appointment, it's crucial to chat with all the decision-makers involved.

You wouldn't want to miss out on securing the listing just because you only connected with one person. Keep in mind, especially when dealing with couples, that all individuals have their own ideas and expectations about selling their home.

As Jeffrey Kosiorek , a real estate expert with 22 years of experience, says:

"You must consider both parties' perspectives when making your pitch to win the listing. If not, you will most likely not get the listing."

Interactive real estate listing presentation templates

Starting from scratch on a real estate listing presentation can feel overwhelming, especially if you're not a design whiz. Imagine trying to convey the charm and value of a property, but the blank screen in front of you just doesn't cooperate.

This is where interactive real estate listing presentation templates come in. They take the guesswork out of design and structure, providing you with a professional, polished framework that you can easily customize.

These templates are designed with the real estate market in mind, ensuring that each slide, each interactive element, is tailored to showcase properties in the most engaging way possible.

Grab one and see for yourself.

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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How to deliver a killer listing presentation

For any real estate agent looking to hit the next level, there’s a lot riding on the listing presentation. If you nail it, you could be looking at a profitable seller relationship that delivers steady commissions for years to come. But if you bomb?

Short of discounting your commissions, it’s hard to bounce back from a listing presentation flop. 

And while the listing presentation has been a cornerstone of real estate marketing for decades, there are now more ways than ever to create it. So how do you know which type of listing presentation makes the most sense for you? And what are the best ways to deliver your presentation in the current real estate market?

The truth is, every real estate team or agent is going to have their own recipe for what makes a killer listing presentation. If you want to deliver a presentation that makes you feel calm, confident and gets sellers ready to sign that agreement, it’s time to scrap (or adapt!) the classic formulas.

Table of contents

What is a listing presentation and how do you nail it, before your listing appointment.

• During the listing presentation

After the listing presentation

A listing presentation is essentially a deep and informative sales pitch made by a real estate agent to a homeowner interested in selling their home.

Whether you’re a new or experienced agent, listings are a crucial part of maintaining a thriving real estate business. With a rich portfolio of property listings on your real estate website , you’re able to attract more buyers, elevate your authority, grow your sphere of influence (SOI) , and fuel your marketing efforts with a selection of beautiful homes for sale.

But it all comes down to your success with the listing presentation. With so much at stake, it’s understandable that agents often feel skittish about their ability to perform during this key meeting.

And it doesn’t help that some of the common advice (i.e., show up ten minutes early, send the pre-listing packet exactly three days before the appointment, always take your shoes off at the entrance, and so, so much more) doesn’t always fit every agent’s unique approach or personality.

Let’s outline the crucial factors of each part of the listing presentation to help give you a powerful but flexible structure to start with. From there, feel free to color outside the lines to create a listing presentation framework that makes you feel calm and confident.

💡Be sure to look out for bonus tips, scripts, and advice in this article from leadership coach & founder of Smart Inside Sales , Dale Archdekin!

Learn everything you can about the potential client, property and neighborhood.

The goal is to position yourself as the best possible person to help your prospect sell their home. 

For that to happen, you’ll need to know what the seller’s motivations are, while demonstrating deep knowledge of the market, property type and area in order to help secure the best possible price within their desired timeframe.

Get to know the prospect and property

Any real estate rainmaker will tell you that knowing your customer’s key needs and motivations is a crucial part of closing more listings, especially in today’s digital age when the next agent is literally just a click away.

Let’s check in on the latest data about what today’s sellers want , according to the National Association of Realtors Generational Trends Report:

• 21% of sellers want an agent's help in marketing their home to potential buyers.
• 20% want help selling the home within a specific timeframe.
• 35% want an agent with a good reputation.
• 85% of sellers said the real estate agent provided a broad range of services.

Clearly, trust, credibility, and a solid marketing plan are still crucial factors for sellers when it comes to choosing an agent. But how do you know what sellers might need on a personal level?

Social media can help fill in the blanks. Take a quick look at the seller’s online presence. Do they have a family? A pet? A love of the arts? By taking just a few minutes to “get to know” your prospect before you shake hands, you’ll be that much more confident when walking through the door.

Similarly, do your best to get to know the property and surrounding community as well as possible. Drive through the area and pinpoint the factors that will be most helpful in securing a top-dollar offer. 

Send your pre-listing packet

In your initial conversation with the potential seller, let them know you’ll be creating a detailed market analysis for their home. 

Be sure to ask if there’s anything that could impact the value of their home in either direction — updates, renovations, repairs needed, etc.

💡BONUS: Dale Archdekin’s essential questions

These questions help lay the ground work for securing the listing at the appointment. You are essentially asking the potential seller to tell you what they need to hear about you as an agent and about your marketing strategy in order to win the business at the appointment…and they don’t even realize it.

• Can you tell me what makes your home special?
• What’s important to you about the agent you use to sell your home?
• How will you know when you’ve found the right agent?
• How do you think your home would best be marketed/advertised?
• Who do you think would be the ideal buyer for your home?
• Have you worked with a listing agent in the past? What was your experience? Is there anything you would like done differently by your next listing agent?

Let them know in advance that you’ll be bringing the comparative market analysis (CMA) to your meeting so you can walk through it together, answer any questions they might have, and determine the highest possible price for their home.

Another great way to set yourself apart and get the seller warmed up before the big meeting is to send a pre-listing packet in advance.

But when should you send your pre-listing packet? Answers to this will vary depending on who you ask, but anywhere from three days to a week in advance is typically a good window to give your prospect time to digest the information, while staying present in their mind to help reduce the chance of cancellation.

💡BONUS: Advice & scripts from Dale

When you tell the potential listing client that you’ll be sending a pre-listing packet, get them to commit to reviewing it, coming up with questions and being prepared prior to the meeting. Include a URL with a pre-listing video, that’s nicer than just printed material.

Script 1: Prior to sending the listing packet

 “...we will be sending you a pre-marketing packet of information. It includes X, Y, and Z that are important information for you to make decisions about at our appointment. Can you do me a favor and review that information and make a note of your biggest questions before you meet with me/my listing partner on (date)?”

This quick script will help you or your assistant follow up after the pre-listing packet is sent and help set the scene for a successful appointment.

Script 2: Follow up prior to the appointment

 “Hi (contact name(s), this is (name) from (company), did you receive the pre-marketing packet we sent you? Have you reviewed it? Are you prepared with your top questions for me/my listing partner?

Script 3: Response prior to the appointment that sets the expectation

"Great! We look forward to seeing you on (date). We will be reviewing all of the paperwork needed to begin marketing your home at that time in addition to a pre-market advertising plan. We look forward to meeting you on (date)!"

Create your listing presentation

Now remember, your listing presentation doesn’t need to look like everyone else’s.

However, there are a few fundamental pieces that most successful agents tend to rely on to get their agreements signed.

Once you’ve chosen the structure and order of your content, you’ll need to decide what tools and format you’ll use to create your listing presentation. Classic hard-cover? A PowerPoint deck? Pdf? Live web page? Video? There are a ton of tools, options, and templates. Take this Canva template for example:

Here are just some of the tools agents are using to deliver their listing presentations:

• Google Slides
• SlideGo templates
• Breakthrough Broker
• Etsy templates

While the digital options are endless, many top-producing agents still recommend keeping a high-quality hard cover presentation in the mix.

If you’re using both a hard copy presentation and a digital version, try sending the digital version a day before the event via email. For extra points, you can also have your hard copy presentation hand-delivered to the seller’s home by a courier or supporting staff member. This is just another great way to show up professionally while reducing the likelihood of cancellation.

💡BONUS: Advice from Dale

Begin your listing presentation with the exciting marketing part, save the boring market analysis for later. In fact, wow them with the marketing/advertising plan, discuss the process of getting the home listed, ask how much they’d like to list for and then go to the market analysis if they ask for it or you disagree with their listing price. Don’t forget to bring at least one backup copy of your hardcover presentation to the appointment.

During your listing presentation

Now that you’re an expert on the property and prospect, you’re ready to make your presentation and win that listing!

Obviously, the prevailing advice to dress professionally, show up on time, and make sure you don’t block the prospect’s driveway still stands. In addition to nailing the etiquette, there are a few physical items you’ll want to bring along.

Alright, we’re clearly being a bit cheeky here. And sure, brownies are optional. But in all honesty, the one thing you need more than anything else if you want to win more listings is the ability to build a connection.

And that comes down to your ability to listen .

No matter how much effort you put into creating a killer listing presentation, it’s still not unheard of for experienced agents to lose listings to newer agents because the seller just felt a better connection with them. So slow down and tune in!

Touring the home and making the close

A common mistake many agents make is going straight into the tour of the property. But by starting in the living room or another relaxed setting to hear more about the seller’s goals, you start the appointment by flexing your listening skills and have the chance to really get clear on your seller’s motivations.

From there, you can go ahead and tour the property together. Many agents recommend doing the upstairs first, then downstairs, and then a full 360 tour of the outside before sitting down to look at the CMA together, pricing strategy, and marketing plan.

💡BONUS: Dale’s listing appointment flow

When the listing appointment gets set, the critical info of why the seller is selling, the unique situation they are in, what’s most important to them in their home sale, what’s important to them about the marketing of their home…etc. That information must be collected so you can use that at the beginning of your live meeting with the seller.

Listing appointment flow:

• Introductions
• Review the goals/needs/wants of the seller “When we spoke you mentioned x was important to you…” (this proactive retelling of what the seller said shows that you are professional, prepared, actively listened, and more importantly, sets the tone and direction of the conversation)
• Ask for a guided tour of the property
• Reconvene at the meeting spot and solicit the seller's questions from the pre-list packet. “I’m really excited to expose your amazing home to the market and generate a solid pool of buyers who want to compete with each other for it. Let me show you how we do that with a mixture of marketing, paid advertising, and leveraging our market share here in (local market).” Now it’s time to head into the next step of presenting.
• Present your exciting marketing/advertising strategy
• Ask the seller if they’ve decided how much they want to list for
• If agreeable, cover paperwork and skip market analysis, ask for signature
• If not agreeable, review market analysis, then cover paperwork and ask for signature

You’ve made it through the presentation and (hopefully) won the listing. Congrats! 🎉

If you’ve listened like a friend, handled objections with ease and empathy, and kept the presentation focused firmly on their needs — you’re probably holding a signed listing agreement in hand.

But regardless of the outcome, remember to always thank the seller for their time. From there, you can add the seller to a dedicated email drip campaign that keeps them updated on the market and provides them with tips on how to stage their home and make the most of each viewing. 

If you’ve already got a killer real estate newsletter , much of this content can be repurposed to be targeted directly toward sellers. If you’re a Follow Up Boss user, you can easily get these emails going out automatically by using our super straightforward action plans .

Ultimately, you aren’t in control of your prospect’s decision to work with you. But you are responsible for the amount of energy and empathy that goes into your listing presentations. Focus on showing up as a trusted ally for sellers, and the listings are sure to follow!

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Read related posts

Comparative Market Analysis: Your Ticket to Better Client Relationships

10 simple rules for a lead-generating open house (+ sign-in sheet templates)

Is ‘Funnel’ Just a Buzzword? Here’s How to Authentically Convert More Leads with Your Real Estate Funnel

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A Step-By-Step Guide To Crafting The Perfect Real Estate Listing Presentation

Posted on March 23, 2023 by Krista Mashore

In the fiercely competitive world of real estate, a well-crafted listing presentation can be the master key that unlocks the door to new opportunities and loyal clients.

It's your opportunity to seamlessly blend your knowledge, experience, and marketing skills to create a captivating and persuasive narrative. To support you in constructing an engaging and effective presentation, we've developed this comprehensive step-by-step guide.

It provides the blueprint you need to transform your pitch into a powerful tool. From understanding the unique needs of your audience to creating visually appealing slides, we've got you covered, ensuring your real estate presentation leaves a lasting impression.

Follow this step-by-step guide and take your presentations to the next level.

What is a Real Estate Presentation?

Before we dive into the steps to crafting your presentation, it's important to fully understand what a real estate presentation is.

Before we dive into the steps to crafting your real estate listing presentation, let's talk about what it actually is. A listing presentation is basically a sales pitch created by real estate agents to showcase their knowledge, experience, and marketing strategies to potential clients.

It's a crucial tool for agents to demonstrate their value and persuade clients to choose them to sell their property.

The main goal of a listing presentation is to establish trust and credibility with the client while highlighting the agent's competitive edge. A well-crafted presentation will cover the agent's qualifications, an in-depth analysis of current market trends, a personalized marketing plan for the client's property, and a clear outline of the listing and selling process.

Now, let's look at the steps you need to follow to craft the perfect real estate presentation.

Step 1: Know Your Audience

The first step you must take before you begin making your presentation is to understand your target audience . Who are you presenting to? Are they seasoned investors or first-time home sellers?

Identifying their needs and expectations will enable you to tailor your presentation accordingly, establishing a connection that fosters trust and credibility.

The key lies in recognizing the nuances that set each client apart. Consider the following factors when identifying your audience:

• Background and Experience: Are you presenting to seasoned investors with extensive knowledge of the real estate market, or first-time home sellers who need guidance through the entire process?
• Goals and Motivations: Identify your clients' primary objectives for selling their property. Are they looking to downsize, upgrade, or relocate? Perhaps they're seeking a profitable investment opportunity?
• Communication Style: Observe your clients' preferred communication style, whether they're detail-oriented, analytical, or more focused on the big picture, and match it.
• Demographics: Consider demographic factors such as age, family status, and occupation when crafting your presentation.

Step 2: Practice, Practice, Practice

Perfecting your presentation delivery is essential in establishing your credibility and leaving a lasting impression on your clients. To ensure a smooth, confident performance, dedicate ample time to rehearsing and refining your presentation skills.

Practice your presentation out loud, ideally in front of a mirror or a supportive audience, to become more comfortable with the content and fine-tune your delivery. Pay attention to pacing, tone, and body language, using a conversational pace, varied tone, and confident posture to engage your audience.

Record and review your practice sessions to identify areas for improvement and track your progress.

By consistently practicing and refining your delivery, you'll foster an authentic connection with your audience and make a lasting impression.

Step 3: Begin With A Captivating Introduction

First impressions matter, and your introduction sets the tone for the entire presentation .

To make a strong initial impact, start with a compelling hook that grabs your audience's attention. This could be a brief, relatable anecdote, a surprising statistic that highlights the current market situation, or a thought-provoking question that encourages your clients to consider their goals and priorities.

Once you have piqued their curiosity, follow up with a clear statement of your purpose. Explain the value you bring to the table and how your expertise will benefit them throughout the selling process. Provide a concise overview of the topics you'll be covering in your presentation, giving your clients a roadmap of what they can expect to learn.

By crafting a captivating introduction, you'll engage your audience from the outset and set the stage for a persuasive and memorable presentation.

Step 4: Showcase Your Expertise

To convince potential clients that you're the right choice, you need to show them evidence of your expertise.

Share relevant qualifications, years of experience, and success stories. Include specific examples of how you've helped similar clients achieve their goals, emphasizing your unique selling points and differentiators in the process.

Here's how to showcase your expertise effectively:

• Highlight your qualifications: Begin by sharing any relevant certifications, licenses, or educational achievements that demonstrate your commitment to professional development.
• Emphasize your experience: Clearly outline your years of experience in the field, as well as any specialties or niches you focus on, such as luxury homes, investment properties, or first-time homebuyers. 
• Include client testimonials: Client testimonials are a powerful way to convey your expertise. Ask satisfied clients to share their experiences working with you, focusing on how you addressed their unique challenges and exceeded their expectations. Include these testimonials in your presentation, either as quotes or short video clips.

By showcasing your expertise through qualifications, experience, and success stories, you'll instill confidence in potential clients and increase your chances of securing their business. 

Step 5: Engage With Multimedia and Visuals

A visually appealing presentation not only keeps your audience engaged but also reinforces key points.

Incorporate eye-catching graphics, images, and videos to illustrate your message. Use a clean, modern design with minimal text, ensuring your slides complement – rather than detract from – your spoken content.

By incorporating multimedia and visual elements into your real estate listing presentation, you're not only making it more engaging and memorable, but you're also providing potential clients with a better understanding of the property and its selling points.

Step 6: Offer a Comprehensive Market Analysis

A comprehensive market analysis is an essential component of any real estate listing presentation. It demonstrates your industry knowledge and expertise, and it can help give your potential clients confidence in your abilities.

By offering a detailed market analysis, you can provide your clients with valuable insights into local market trends, property values, and recent sales data. This information can help them make informed decisions about pricing and marketing strategies.

Here are some tips for offering a comprehensive market analysis:

• Discuss local market trends: Be knowledgeable about the local real estate market and be prepared to discuss trends and patterns that may impact the sale of the property. This can include information about the supply and demand for properties in the area, the state of the economy, and any recent changes to regulations that may affect the market.
• Provide property value estimates: Use a range of tools and techniques to accurately estimate the value of the property, including comparable sales data and analysis of recent market trends. This information can be used to determine an appropriate price for the property and to help develop marketing strategies.
• Explain how market factors influence pricing and marketing: Be sure to explain how market trends and factors influence pricing and marketing strategies. This can help clients understand why certain strategies are being recommended and how they can impact the sale of the property.

Step 7: Detail Your Marketing Plan

Your marketing plan is the cornerstone of your listing presentation. It serves as the blueprint for how you'll promote and sell the property, and it's an opportunity to demonstrate your expertise and creativity as a real estate professional.

By detailing your marketing plan , you can help potential clients understand how you'll reach potential buyers and showcase their property in the best light.

Here are some tips for detailing your marketing plan:

• Discuss the various channels and tactics you'll use: Explain the various channels and tactics you'll use to reach potential buyers, such as online listings, print ads, social media, and open houses. Be specific about how you'll use each channel and what types of messaging or content will be used.
• Emphasize the importance of professional photography and staging: Professional photography and staging are critical elements of any marketing plan. Explain how these services will be used to showcase the property in the best light and highlight the benefits of investing in these services.
• Discuss virtual tours: Virtual tours are becoming increasingly popular, especially in the era after COVID-19. Explain how virtual tours will be used to give potential buyers a better sense of the property's layout and features.
• Offer personalized recommendations: Based on the property's unique features and the client's objectives, offer personalized recommendations for marketing tactics and channels that may be particularly effective.

Step 8: Provide a Timeline and Process Overview

Providing a timeline and process overview is an essential step in creating a successful real estate listing presentation. By outlining the steps involved in listing and selling a property, you can give your clients a clear roadmap to follow and help them understand what to expect throughout the process.

Additionally, addressing potential challenges and obstacles and explaining how you'll work together to overcome them fosters trust and demonstrates your commitment to a seamless, successful experience.

Here’s how to properly share your timeline and overview with your clients:

• Outline the steps involved in listing and selling a property: Break down the process into manageable steps and provide a timeline for each. This can include preparing the property for sale, setting the asking price, marketing the property, and negotiating offers.
• Address potential challenges and obstacles: Be upfront about potential challenges and obstacles that may arise during the process, such as a slow market or issues with the property's condition. Explain how you'll work together to overcome these challenges and reassure clients that you have the experience and expertise to handle any issues that may arise.
• Provide regular updates and check-ins: Set expectations for how often you'll communicate with your clients and what types of updates they can expect. This can help reduce anxiety and keep clients informed throughout the process.
• Reiterate your commitment to a seamless, successful experience: Be sure to reiterate your commitment to a seamless, successful experience for your clients. Let them know that you're always available to answer questions and address concerns and that you'll work tirelessly to ensure that their listing and sale process is as smooth and stress-free as possible.

Step 9: Address Common Concerns and Objections

As you get to the final steps of crafting the perfect real estate listing presentation, it's important to address common concerns and objections that potential clients may have.

To do this, start by anticipating what concerns and objections potential clients might have. For example, they may worry about pricing, how long the property will be on the market, or the property's condition.

Once you've identified their concerns, proactively address them by offering solutions and reassurance. This can include highlighting your track record of speedy sales or explaining your comprehensive market analysis and pricing strategy. It's also important to show empathy and understanding to their concerns and demonstrate your experience and expertise in the industry.

By tackling these issues head-on, you'll put their minds at ease and establish yourself as a problem solver.

Step 10: Conclude With a Compelling Call to Action

End your presentation by summarizing your key points and inviting your clients to take the next step. Whether that's signing a listing agreement or scheduling a follow-up meeting, be clear about what you want them to do .

Make sure potential clients understand why taking the next step is in their best interest. This could include highlighting the potential return on investment, the benefits of working with a professional real estate agent, or the value of your personalized marketing plan.

And always make it as easy as possible for potential clients to take the next step by providing clear contact information, such as your phone number, email address, or website.

Step 11: Prepare for Questions and Feedback

After you've completed your real estate listing presentation, it's important to be prepared to field questions and listen to feedback from your clients.

By anticipating their concerns and having well-researched answers at the ready, you can demonstrate your ability to address their needs on the spot and solidify your credibility and expertise.

Be sure to actively listen to what they're saying and take the time to understand their concerns before responding thoughtfully. Be confident in your answers and your ability to handle any issues that may arise, as this can help build trust and reinforce your credibility as a real estate professional.

Step 12: Follow Up After the Presentation

Lastly, don't forget to follow up with your clients after the presentation.

Send a thank-you email to show your appreciation for their time and attention, and reiterate the key points you covered during the presentation. Don't forget to personalize your message and reference any personal details they shared with you.

Use this opportunity to keep the conversation going by asking follow-up questions, providing additional insights, and offering resources or information to help them make informed decisions. Remember to stay in touch and be responsive to any questions or concerns they may have.

By following up in a timely and professional manner, you can build trust, establish yourself as a reliable and trustworthy resource, and position yourself for future success in the industry.

Crafting the perfect real estate listing presentation is an art form that requires a thoughtful approach and meticulous attention to detail.

By following these 12 steps, you'll be well on your way to winning over potential clients and securing more listings.

Remember, the key to success lies in understanding your audience, showcasing your expertise, and delivering a polished, engaging presentation that addresses their needs and concerns.

Happy presenting!

Recommended Reading

Unlocking the Secrets of Successful Realtors with Professional Real Estate Coaching

What To Know About Real Estate Business

Don’t Let Fear Hold You Back

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Real estate agents: Here's what to put in your pre-listing kits

Agent Monday is an exclusive content library and coaching service for property professionals. Join today for instant access to all members-only content.

Andrew Duncan

The phone rings and it's a potential vendor. Hurray!

You book an appointment and start researching, excited to find out if it's an attractive property.

Stop! Before you go too far, remember to put together a pre-listing kit and get it in front of the owner asap.

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What is a pre-listing kit?

Simply a set of materials that you send out to an owner before your first appointment*. This info should set the scene for your meeting and provide the owner with any info you want them to read before you arrive. It might include information on you , your company, and the current market, plus testimonials.

*It's not a pre-listing kit if you just take it along to the appointment. To win hearts and minds, you need to get it in the seller's hands as early as possible .

Why use a pre-listing kit?

A pre-listing kit shows your potential seller that you are organised, professional, and that you prioritise their business.

Yes, it can be hard to put them together when you're busy. And it's challenging to get it delivered quickly. Plus, it's awkward when you knock on the owner's door unannounced to drop off an unmarked box.

But the benefits far out way the hassle.

Owners who receive a pre-listing kit are more likely to believe in your ability to get the job done to a high standard. It sets the scene for your meeting by establishing your proficiency, giving you a head start over your competitors.

How not to do a pre-listing kit

I've watched many agents chuck a pre-listing kit together without much thought over the years. Filling up a box with whatever they have in the office: Flyers, a real estate magazine, advertising prices, an agent profile piece, some chocolates and a branded pad.

This might be better than sending nothing, but if this jumble of paper is not cohesive or presented with any explanation, then you run the risk of confusing your potential seller. Your pre-listing box becomes nothing more than a place to store paper while they work through the appraisal process.

Tip: Practice on a friend who doesn't work in real estate. Give them one of your pre-listing kits and ask them for honest feedback. Is it cohesive? Is it useful?

What to send instead of a random bunch of paper

A simple and effective pre-listing kit option is to send a packet of quality coffee (or tea), fancy biscuits (or chocolate) and a handwritten card in a small box saying:

"Thank you for getting in touch. I appreciate you thinking of me. I look forward to our meeting on Tuesday at 2 pm and am excited to hear about your goals for the future."

Simple as that.

Make sure you only use high-quality products. If you know they have a pet, throw in some fancy dog biscuits. If you know they have kids, throw in some kid-friendly snacks or a mini pack of Lego, too.

These are all items you can store in bulk in your office (20 of each) so it's easy to put a pre-listing kit together at short notice.

There is something about 'breaking bread' with clients and giving edible gifts that can instantly build rapport and help take your budding relationship to a higher level. This kind of thoughtful delivery is arguably worth more than a fancy brochure and is certainly better than an ad-hoc collection of real estate collateral.

Throw in some client testimonials too and you will be setting yourself up for a successful appraisal process.

Other (actually useful) things to include in your pre-listing kit:

• Intro letter ( click here for a template )
• Seller survey* (see below)
• Agent Monday articles targeting sellers
• The Agent Scoring Matrix
• Presentation tips
• Approved list of local tradespeople
• Blank pre-sale to-do list
• Recent nearby sales
• Your personal recent sales history + testimonials
• The ultimate preparing for sale checklist

*A note on seller surveys

Including a seller questionnaire in your pre-listing kit is an ideal way to get a read on the listing situation the moment you walk in the door.

If you arrive for your appointment to find the owners have read and filled in your survey questionnaire, then you know they are engaged with your service and are keen to hear what you have to say. The listing isn't in the bag yet, but you stand a decent chance of winning the business.

If, on the other hand, you arrive at the property and they haven't filled in the survey, or even looked at it, then you have some serious rapport-building work to do. A seller survey is the ideal listing barometer.

Questions to include in your seller survey:

• What are the 3 things you love most about your home?
• What do you love most about the location?
• What changes have you made since you bought the property?
• What will selling this property allow you to do?
• How soon are you planning on selling?
• Have you sold a property before?
• When you bought the property, where did you first see it advertised?
• What was it that made you contact us?

Note: If the owners do fill in your survey, make sure you take a minute to stop and read their responses before you start the listing meeting.

Before you go

Remember, if this all sounds like a lot, then use our simple and effective pre-listing kit option: Send a packet of quality coffee (or tea), fancy biscuits (or chocolate) and a handwritten card in a small box.

Job done :)

Ready for the next step? Check out these advice guides:

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