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What Is a Cover Letter?

Understanding cover letters, types of cover letters, how to write a cover letter, tips for writing a cover letter.

  • Cover Letter FAQs

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  • Career Advice

What Is a Cover Letter? Types and How To Write One

generic cover letter means

A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only two documents sent to a potential employer, a well- or poorly-written letter can impact whether the applicant is called for an interview .

Key Takeaways

  • A cover letter is commonly submitted with a job application explaining the applicant's credentials and interest in the position.
  • A good cover letter complements the resume and explains why the candidate is the ideal person for the job.
  • Common cover letter mistakes can sink a job applicant.

Investopedia / Joules Garcia

Most job postings are done online and no longer require a physical application. Instead, applicants send companies a copy of their resume along with a cover letter either by email or with a hard copy through the mail. A resume offers a glimpse into the professional and academic experience of a potential employee. The cover letter, on the other hand, acts as an introduction written by the candidate to express their interest in the position and what makes them the best fit for the job.

A good cover letter complements a resume by expanding on items relevant to the job. In essence, it's a sales pitch that describes why the applicant is the best person for the position. Career experts advise job seekers to spend time customizing each cover letter for the particular position, rather than using a generic missive. Although this requires extra effort, it can be very helpful in allowing an applicant to stand out above the competition.

The cover letter provides information to the employer about who the candidate is as a professional and as a person. This includes their areas of interest, professional goals, knowledge, skills they've gained over the years, achievements, passions, and aspirations. The cover letter should be a one-page document that provides a clear and concise idea about why the candidate is the best person for the job . It should also highlight the cultural fit.

While there is no set template for a cover letter, the type of letter that you write will depend on the requirements of each individual company or employer. The information that is included in a cover letter will vary depending on the goals and purpose of your application.

  • An application cover letter is the most familiar type of cover letter. This is generally written in response to a vacancy that is posted on a company's website or a job board. In addition to answering any specific questions posted in the job ad, it may also highlight any experience or skills that are suitable for the position.
  • A referral cover letter is similar to an application letter, but it includes the name of a colleague or employee who recommended the applicant for the open position. A strong referral can help you stand out against other applicants.
  • A prospecting cover letter , also known as a letter of interest, is written by a job seeker and addressed to a company where they would like to work. However, it is not aimed at a specific role or vacancy. Instead, this type of letter inquires about open positions in general and may highlight any special skills that make the writer suitable for the company.

When employers post a job ad that requires a cover letter, they may specify certain requirements for the cover letter to address. For example, they may require applicants to answer certain questions, or to respect a certain word limit. It is important to follow these requirements, as they reflect on the applicant's ability to understand and follow directions.

If the employer does not set any expectations, a typical cover letter should be about a page or less, and may include a formal greeting, contact information, and links to the applicant's portfolio or work. It should highlight any special skills, and explain why you would be a good fit for the position. This is your chance to impress the employer: Even if your resume does not have everything an employer wants, a well-written cover letter can make the applicant stand out from the crowd.

However, it is possible to include too much information. Most employers will simply glance at the majority of their cover letters, and a long-winded essay might end up at the bottom of the pile. A few short paragraphs explaining your skills, and why you chose that specific employer, should be enough to put your best foot forward.

Writing a cover letter doesn't have to be tedious—even though it may seem like it's a chore. Here are a few simple tips you may want to consider when composing your cover letter:

  • Personalize your letter for each role. Never use a generic cover letter. This means you have to write a new one for each position. Be sure to include your strengths and skills, and explain why you’re the perfect candidate.
  • Include contact information. If the posting doesn't include the hiring manager's name, call the company , or check its website. Including this person's name gives your letter a proper greeting and also shows you have initiative. And don't forget to add your contact information, too. This is important if your resume gets separated from your cover letter.
  • Simplify your letter. Communicate clearly and concisely. Using complex words and sentences would most certainly fail to convey your intentions with the company and the person reading the letter probably won't bother with the rest of your application.
  • Be specific when needed. Don't rehash your resume, so be sure to quantify your accomplishments. For instance, expand on your marketing experience in your cover letter by saying you brought in 200 additional clients each month and increased revenue to $10,000. This can set you apart from candidates with vague personal details.
  • Proofread. After you’ve written the letter, go over it a few times to ensure there are no errors. Then ask someone else to do a once-over and recommend any changes you may need to make.

A simple, focused cover letter without any typos or grammatical errors will get you noticed by potential employers.

A perfect resume can often be sabotaged by a poorly thought-out cover letter or one that is laden with mistakes. Whether you include the letter as per required submission guidelines, or you simply want to emphasize your interest in the job, make sure you avoid making these blunders.

  • Names matter. This includes the name of the hiring manager, the company, and yes, even yours. Make sure you have the right names and the correct spelling. And don't forget to change the names if you're using the same cover letter for multiple jobs.
  • Restating your resume. Since the cover letter is used to identify your skills and explain how your previous experience is applicable to the desired position, don't restate the stuff on your resume. Remember, the cover letter should complement your resume, not just summarize it.
  • Keep your letter tight. Recruiters often go through hundreds of applications and don't have time to read through a three-page missive. The absolute maximum length for a cover letter should be one page, with a few concise paragraphs.
  • Omit unnecessary details. Stay on topic. There's no need to mention your graphic-design skills if you're applying for an accounting position. It's a good idea to leave out personal things like your IQ, recreational accomplishments, interests, and hobbies. That is unless they relate to the job or company.
  • Avoid sounding arrogant. Ensure your cover letter does not make you appear arrogant . While the cover letter is about you and your accomplishments, find a way of saying "I'm the best" without actually saying it. Avoid overusing words like "I," "me," or "my."
  • Remember that spelling counts. Typos and grammatical errors can show you didn't bother to proofread your own letter. And make sure to be consistent—don't convey a dash with "--" in one place and "—" in another.
  • Design matters : with the proliferation of publishing, design trends, and software, candidates have become creative in making their cover letter stand out from a design perspective. Make sure your cover letter projects your personality in terms of design while remaining professional. That is personal signature and branding.

How Long Should a Cover Letter Be?

According to Indeed , a leading job-seeking site, a typical cover letter should be about three or four paragraphs long and highlight any special experience or achievements that make the applicant exceptionally well-suited to the position.

How Do You Start a Cover Letter?

A cover letter should start with a formal greeting, preferably addressed to the hiring manager. If you do not know who will be reading your cover letter, a generic "to whom it may concern" is an acceptable, albeit old-fashioned, way to address a cover letter. It is also acceptable to address the letter to a title, such as "Dear Hiring Manager," or "Dear Talent Acquisition Team."

What Should a Cover Letter Contain?

An effective cover letter should highlight the applicant's skills, experience, and any achievements that make them a good fit for their prospective employer. It is also a good chance to mention anything that is not included in the resume: For example, if an applicant is drawn to a certain employer because they love a certain product, the cover letter is a great place to mention it. Make sure your cover letter also includes your name and contact information.

In a competitive jobs market, an effective cover letter is one way to make a job application stand out. This is a chance for an applicant to demonstrate why they think they would be a good fit. However, a poorly-written or meandering cover letter can hurt an application more than it helps.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Pages 3 and 5.

Harvard Extension School. " Resources and Cover Letters: An Extension School Resource ," Page 5.

Jobscan. " Cover Letter Formats ."

Indeed. " What Is a Cover Letter? "

Indeed. " How to Address a Cover Letter (With Examples). "

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How to Write a Generic Cover Letter (and Still Make a Mark with It)

Elena Prokopets

Having a generic cover letter prepared to accompany your resume is always a good idea. Say what? Most career advice blogs will unanimously tell you that you need to customize your cover letter to every job you are applying to. That’s the advice we also stand by at Freesumes. But to every rule in life, there are some exceptions. 

Why Would I Use A Generic Cover Letter?

Having a generic cover letter for a resume makes sense in the following cases: 

  • When you are submitting your resume to the company for general consideration. A lot of employers these days prompt people to pitch them their resume even if they don’t have open roles at the moment. Doing so is a good way to ‘get your foot in the door’ and get on the recruiter’s radar. So when a new position for your skill set becomes available, you’d be among the first to get considered or called up. 
  • When visiting job fairs. Job fairs are an excellent way of building up your professional network as a recent graduate. Since you don’t know which companies would be there and whom you may get interested in, having a printed generic cover letter with a resume can come in handy. 
  • If you plan to use a staffing agency . Another situation when a generic cover letter is perfectly acceptable is when you are planning to search for a job in-directly, via an agency. 

In other cases, that is when you are applying to jobs posted online, it’s best to write a personalized cover letter . 

But since writing doesn’t come naturally to all of us, you can (and should!) create a general-purpose cover letter and then personalize it for each position. This way, you won’t waste hours, staring onto a blank page or gathering your thoughts whenever you’d want to jump on a freshly posted opportunity.

And remember: speed is often key. Data from Smart Recruiters suggests that people who apply within the first 4 days after the job is posted have a nearly 65% higher chance to get considered than later applicants. 

How to Write a Generic Cover Letter To Speed Up Job Applications 

A pre-made generic cover letter template that you can easily customize can be a true time-saver. Instead of fretting over clever wording and keywords , you’ll just need to fill in certain gaps and add a quick few personalized touches. Blissful, right?

So let’s help you build that master ‘cover letter’ that you can use over and over again for any good job you come across. 

The Basics: What To Include in a Cover Letter 

The standard cover letter has four key elements:

  • Customary greeting 
  • Catchy intro paragraph 
  • Detail-heavy body 
  • Concluding paragraph with call-to-action (CTA). 

You can spell out most of these details within a generic template and leave out gaps or highlights for information that needs to be customized. 

Now let’s have a quick walkthrough over each section with some quick generic cover letter examples. 

How to Address a Generic Cover Letter

If you plan to submit a generic cover letter to a staffing agency or someone at a job fair, it’s alright to make the greeting impersonal. For example: 

  • Dear Employer
  • To Whom It May Concern

typing cover letter

In all other cases (including when you are pitching to a company without any open roles at the moment), it’s best to do the following. 

  • Use the company name: “Dear [Company Name] HR team” or “[Company Name] Recruiting Department is good enough if you are pitching to the business through an on-site form.
  • Try to learn the recruiter’s name: This is the best thing you can do — use the recipient’s full name. On LinkedIn, you can often see the job publisher’s name next to the vacancy. Also, you can often find the contact person’s name in the company’s profile if applying via popular job search websites such as Indeed, Monster, and others.  Take the time to research it when you customize your generic cover letter for a particular job. 

The Introductory Paragraph for a General Purpose Cover Letter 

The purpose of the intro is to explain who you are, how you’ve got to know about the job opportunity, and what makes you qualified. Keep it short and sweet up to 2-3 sentences max. 

You generic cover letter can go like this:

My name is Joan Smith and I’d like to get considered for the [position name] at [company name]. As a certified Salesforce email marketing specialist and CRO expert with 3+ years of experience in the ecommerce domain, I believe that I could be a valuable addition to [company name] team. 

That’s a quick universal opening you can quickly customize by replacing data in the brackets. Need more inspiration? Check other cover letter examples we wrote. 

The Main Body Of Your Generic Cover Letter

The body of your cover letter is where you need to make the most impact. It should highlight your special technical skills , industry knowledge, and relevant work experience and/or professional training. 

You could also include here some details about your very specialaccomplishments, awards, industry recognition, or projects you are super proud of. But don’t duplicate the information from your resume . That will make you sound repetitive. Instead, use the cover letter to provide extra context about the facts and figures you’ve listed on your resume. 

For example, you can work in the next paragraph:

At my current role, I helped [company name] increase the average customer order by 15% within 3 months. Using data from Salesforce and Google Analytics, I’ve suggested a new email list segmentation approach and ran a test set of highly-personalized promotion campaigns to repeat customers. The average open rate was 45% (thanks to good titles) and the click-through-rate was 4.5% — higher than the industry average.

Here, the author expands on the general stat (15% order increase) they had shared in their resume by explaining what exactly they did to achieve that. Using these tactics is a solid way to improve the credibility of your claims. 

Next, you could go on to mention any relevant educational qualifications you have that can back up your knowledge and expertise in your field of employment. This is optional for more experienced candidates, but a good move for a recent graduate or someone changing careers. Here’s a quick example:

Five months ago, I completed my certification at Nutrition Academy and am now a licensed nutritionist. During my studies, I gave individual consultations to a small pool of clients and you can read their feedback on my website. I believe that my new skillset, combined with past experience in customer support, could make me a valuable addition to the Holistic Wellness Center — a company, placing great emphasis on customer experience.

Lastly, stick to including relevant facts only. Recruiting officers are busy people and would not be interested to read that you currently hold a world record in gum chewing, or that you collect Star Wars memorabilia.

You should leave out ‘filler’ things off your cover letter and instead focus on promoting:

  • Core competencies
  • Technical and interpersonal skills
  • Past achievements. 

Cover Letter Conclusion 

The final paragraph of the cover letter is the easiest one to keep generic. You should re-confirm your interest in the position and suggest further action by the employer. So you can end your cover letter with something like this:

I’d be glad to further discuss how I could help [company name] achieve its goals. Please let me know when you would like to meet.

Generic Cover Letter Example 

Now let’s put all of these things together in a generic cover letter sample. 

Your Name Your Phone Number(s) Your Email Address Today’s date

Dear [Company Name] Recruitment Team,

I have over three years’ experience in the hospitality industry, and I believe the knowledge and skills built up during this time make me the perfect candidate for a role within your company.

In my current role as a Customer Experience Manager at  [Company Name], I managed to increase our incoming client bookings for our services by 150% in just over 9 months, which helped the business to greatly increase its annual turnover. This, along with my everyday commitment to creating a delightful experience for our guests and B2B partners, has earned me the “Employee of the Year” title. 

My skills include, but are not limited to:

  • Excellent time-management skills using careful planning and organization of work activities.
  • Vendor selection, wholesale prices negotiation, contract management. 
  • Expert user of Salesforce, SAP, and Hubspot. 
  • Strong communication and conflict management skills.
  • An openness to learning and applying new information.

With my previous experience and expertise, I believe I can hit the ground running and start actively contributing to the business as soon as possible.

Thank you for your time and consideration. I look forward to meeting with you to discuss my application further.

[Your name]

Wrap Up 

When you are writing a generic cover letter place a greater focus on your core skills aka those that adapt to suit just about any role across a wide range of different companies.

Also, remember that your cover letter can act as a snapshot of your achievements so far. Your resume has the job of giving your recruiter a more in-depth look at your past education, further education, and training courses completed as well as other work-related experience, but your cover letter is there to introduce yourself and deliver a positive overview of why you should be considered for an interview!

Last updated on December 2020

Elena Prokopets

Elena runs content operations at Freesumes since 2017. She works closely with copywriters, designers, and invited career experts to ensure that all content meets our highest editorial standards. Up to date, she wrote over 200 career-related pieces around resume writing, career advice... more

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How to Write a Cover Letter in 2024 + Examples

Background Image

After weeks of heavy job search, you’re almost there!

You’ve perfected your resume. 

You’ve short-listed the coolest jobs you want to apply for.

You’ve even had a friend train you for every single interview question out there.

But then, before you can send your application and call it a day, you remember that the job ad requires a cover letter.

Now you’re stuck wondering how to write a cover letter ...

Don’t panic! We’ve got you covered. Writing a cover letter is a lot simpler than you might think. 

In this guide, we’re going to teach you how to write a cover letter that gets you the job you deserve.

  • What’s a cover letter & why it’s important for your job search
  • How to write a convincing cover letter that gets you the job (step-by-step!)
  • How to perfect your cover letter with the Novoresume free checklist
  • What excellent cover letter examples look like

New to cover letter writing? Give our resumes 101 video a watch before diving into the article!

So, let’s get started with the basics!

What is a Cover Letter? (and Why It’s Important)

A cover letter is a one-page document that you submit as part of your job application (alongside your CV or Resume). 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can spark the HR manager’s interest and get them to read your resume. 

A bad cover letter, on the other hand, might mean that your application is going directly to the paper shredder. So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

How does a good cover letter look, you might ask. Well, here’s an example:

how to write cover letter

Keep in mind, though, that a cover letter is a supplement to your resume, not a replacement. Meaning, you don’t just repeat whatever is mentioned in your resume.

If you’re writing a cover letter for the first time, writing all this might seem pretty tough. After all, you’re probably not a professional writer.

The thing is, though, you don’t need to be creative, or even any good at writing. All you have to do is follow a tried-and-tested format:

  • Header - Input contact information
  • Greeting the hiring manager
  • Opening paragraph - Grab the reader’s attention with 2-3 of your top achievements
  • Second paragraph - Explain why you’re the perfect candidate for the job
  • Third paragraph - Explain why you’re a good match for the company
  • Formal closing

Or, here’s what this looks like in practice:

structure of a cover letter

How to Write the Perfect Cover Letter (And Get Hired!)

Now that we’ve got the basics out of the way, we’re going to guide you through the process of writing a cover letter step by step. 

Step #1 - Pick the Right Cover Letter Template

A good cover letter is all about leaving the right first impression.

So, what’s a better way to leave a good impression than a well-formatted, visual template?

cover letter templates

You can simply pick one of our hand-picked cover letter templates , and you’ll be all set in a jiffy!

As a bonus, our AI will even give you suggestions on how to improve your cover letter on the go.

Step #2 - Start the Cover Letter with a Header

As with a resume, it’s important to start your cover letter with a Contact Information section:

contact information on a cover letter

Here, you want to include all essential information, including:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

In certain cases, you might also consider adding:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your blog.

And here’s what you shouldn’t mention in your header:

  • Your Full Address 
  • Unprofessional Email - Make sure your email is presentable. It’s pretty hard for a hiring manager to take you seriously if your email address is “[email protected].” Whenever applying for jobs, stick to the “[first name] + [last name] @ email provider.com” format.

matching resume and cover letter

Step #3 - Greet the Hiring Manager

Once you’ve properly listed your contact information, you need to start writing the cover letter contents.

The first thing to do here is to address the cover letter to the hiring manager .

That’s right, the hiring manager! Not the overly popular “Dear Sir or Madam.” You want to show your future boss that you did your research and are really passionate about working with their team.

No one wants to hire a job seeker who just spams 20+ companies and hopes to get hired in any of them.

So, how do you find out who’s the hiring manager? There are several ways to do this. 

The simplest option is to look up the head of the relevant department on LinkedIn. Let’s say you’re applying for the position of a Communication Specialist at Novoresume. The hiring manager is probably Head of Communications or Chief Communications Office.

So, you do a quick lookup on LinkedIn:

linkedin search cco

And voila! You have your hiring manager.

Or let’s say you’re applying for the position of a server. In that case, you’d be looking for the “restaurant manager.”

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

Here are several other greetings you could use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

Step #4 - Write an Attention-Grabbing Introduction

First impressions matter, especially when it comes to your job search.

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph .

The #1 problem we see with most cover letter opening paragraphs is that they’re usually extremely generic. Most of them look something like this..

  • Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

See the issue here? This opening paragraph doesn’t say pretty much anything except the fact that you’ve worked the job before.

Do you know who else has similar work experience? All the other applicants you’re competing with.

Instead, you want to start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position.

So now, let’s make our previous example shine:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed their sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as excellence in sales, makes me the right candidate for the job.

See the difference between the two examples? If you were the hiring manager, which sales manager would you hire, Jonathan or Michael?

Now that we’ve covered the introduction, let’s talk about the body of your cover letter. This part is split into two paragraphs: the first is for explaining why you’re the perfect person for the job, and the latter is for proving that you’re a good fit for the company.

So, let’s get started...

Step #5 - Explain why you’re the perfect person for the job

This is where you show off your professional skills and convince the HR manager that you’re a better fit for the job than all the other applicants.

But first things first - before you even write anything, you need to learn what the most important requirements for the role are. So, open up the job ad and identify which of the responsibilities are the most critical.

For the sake of the example, let’s say you’re applying for the position of a Facebook Advertiser. You scan the job ad and see that the top requirements are:

  • Experience managing a Facebook ad budget of $10,000+ / month
  • Some skills in advertising on other platforms (Google Search + Twitter)
  • Excellent copywriting skills

Now, in this section, you need to discuss how you fulfill these requirements. So, here’s how that would look for our example:

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+ . As the sole digital marketer at the company, I managed the ad creation & management process end-to-end. Meaning, I created the ad copy , images, picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

Are you a student applying for your first internship? You probably don’t have a lot of work experience to show off in this section. Learn how to write an internship cover letter here.

Step #6 - Explain why you’re a good fit for the company

Once you’ve written the last paragraph, you might be thinking - I’m a shoo-in for the job! What else do I need to write? I’ll just wrap up the cover letter and hit that sweet SEND button.

Well, no. You’re not quite there yet.

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

Meaning, you also need to convince the HR manager that you’re really passionate about working with them.

How do you do this? Well, as a start, you want to do some research about the company. You want to know things like:

  • What’s the company’s business model?
  • What’s the company product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

So, get to Googling. Chances are, you’ll find all the information you need either on the company website or somewhere around the web.

Then, you need to figure out what you like about the company and turn that into text.

Let’s say, for example, you’re passionate about their product and you like the culture of innovation / independent work in the organization.

You’d write something like:

I’ve personally used the XYZ Smartphone, and I believe that it’s the most innovative tech I’ve used in years. The features such as Made-Up-Feature #1 and Made-Up-Feature #2 were real game changers for the device. 

I really admire how Company XYZ thrives for excellence for all its product lines, creating market-leading tech. As someone that thrives in a self-driven environment, I truly believe that I and Company XYZ will be a great match.

What you don’t want to do here is be super generic for the sake of having something to write. Most job seekers tend to mess this one up. Let’s take a look at a very common example we tend to see (way too often):

I’d love to work for Company XYZ because of its culture of innovation. I believe that since I’m super creative, I’d be a good fit for the company. The company values of integrity and transparency really vibe with me.

See what’s wrong here? The example doesn’t really say anything about the company. “Culture of Innovation” is something most companies claim to have. 

The same goes for “values of integrity and transparency” - the writer just googled what the values for the organization are, and said that they like them.

Any hiring manager that reads this will see through the fluff.

So, make sure to do a lot of research and come up with good reasons why you're applying.

Step #7 - Wrap up with a call to action

Finally, it’s time to finish up your cover letter and write the conclusion.

In the final paragraph, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Do you have anything left to say? Any other information that could help the hiring manager make their decision? Mention it here.
  • Thank the hiring manager for their time. It never hurts to be courteous, as long as you don’t come off as too needy.
  • Finish the cover letter with a call to action. The very last sentence in your cover letter should be a call to action. You should ask the hiring manager to take some sort of action.

And now, let’s turn this into a practical example:

So to wrap it all up, thanks for looking into my application. I hope I can help Company X make the most out of their Facebook marketing initiatives. I'd love to further discuss how my previous success at XYZ Inc. can help you achieve your facebook marketing goals.

Step #8 - Use the right formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions to a cover letter:

  • Best Regards,
  • Kind Regards,

And we’re finally done! Before sending off the cover letter, make sure to proofread it with software like Grammarly, or maybe even get a friend to review it for you.

Does your cover letter heading include all essential information?

  • Professional email
  • Relevant Social Media Profiles

Do you address the right person? I.e. hiring manager in the company / your future direct supervisor

Does your introductory paragraph grab the reader's attention?

  • Did you mention 2-3 of your top achievements?
  • Did you use numbers and facts to back up your experience?

Do you successfully convey that you’re the right pro for the job?

  • Did you identify the core requirements?
  • Did you successfully convey how your experiences help you fit the requirements perfectly?

Do you convince the hiring manager that you’re passionate about the company you’re applying to?

  • Did you identify the top 3 things that you like about the company?
  • Did you avoid generic reasons for explaining your interest in the company?

Did you finalize the conclusion with a call to action?

Did you use the right formal closure for the cover letter?

5+ Cover Letter Examples

Need some inspiration? Read on to learn about some of the best cover letter examples we’ve seen (for different fields).

College Student Cover Letter Example

college or student cover letter example

Middle Management Cover Letter Example

Middle Management Cover Letter

Career Change Cover Letter Example

Career Change Cover Letter

Management Cover Letter Example

Management Cover Letter Example

Senior Executive Cover Letter Example

Senior Executive Cover Letter Example

Want to discover more examples AND learn what makes them stand out? Check out our guide to cover letter examples .

Next Steps in Your Job Search - Creating a Killer Resume

Your cover letter is only as good as your resume. If either one is weak, your entire application is for naught. 

After all, a cover letter is just an introduction. Imagine going through all this effort to leave an amazing first impression, but flopping at the end because of a mediocre resume.

...But don’t you worry, we’ve got you covered on that end, too.

If you want to learn more about Resumes & CVs, we have a dedicated FREE guide for that. Check out our complete guide on how to make a resume , as well as how to write a CV - our experts will teach you everything you need to know in order to land your dream job.

Or, if you’re already an expert, just pick one of our resume templates and get started.

resume examples for cover letter

Key Takeaways

Now that we’ve walked you through all the steps of writing a cover letter, let’s summarize everything we’ve learned:

  • A cover letter is a 250 - 400 word document that convinces the hiring manager of your competence
  • A cover letter goes in your job application alongside your resume
  • Your introduction to the cover letter should grab the hiring manager’s attention and keep it all the way until the conclusion
  • There are 2 main topics you need to include in your cover letter: why you’re the perfect candidate for the job & why you’re passionate about working in the company you’re applying to
  • Most of the content of your cover letter should be factual , without any fluff or generalizations

At Novorésumé, we’re committed to helping you get the job you deserve, every step of the way! Follow our blog to stay up to date with the industry-leading advice. Or, check out some of our top guides…

  • How to Write a Motivational Letter
  • How to Write a Resume with No Work Experience
  • Most Common Interview Questions and Answers

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How to Create a General Cover Letter (With Examples and Tips)

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Template for General Cover Letter

5 tips to create a master cover letter template, general cover letter examples: entry-level, creative, and career change, how to create a general cover letter: key insights.

You've decided that you're going to strike out in a new direction, hit up several job fairs, and find several new positions to apply for.

But you don't want to spend the time to create a new cover letter from scratch every time you apply.

This is where a general cover letter template can help you out.

Creating a general cover letter, also called a master cover letter, can allow you to minimize the time you take to write each cover letter for each individual job, while also allowing you to create a personalized cover letter which tells your story .

A master cover letter template is a multipurpose document which promotes all of your skills and work experience, while also pointing to major highlights from your resume.

In this article, we will touch on:

  • What a  template for a general cover letter looks like.
  • How to create a general cover letter without it becoming generic.
  • What to do if a cover letter isn't required.
  • Examples of different cover letter templates tailored to the needs of entry level, career-change, and creative job positions.

Want to save time by creating a custom general cover letter? Enhancv has over 500+ Cover letter examples updated for 2022 . Check it out, and you'll be able to find tips to create your own master cover letter.

Upload & Check Your Resume

Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

[your name]

[phone number]

[email address]

[hiring manager's name]

[hiring manager's position within the company]

[Company name]

[Company address]

Dear [Hiring manager's name]

I recently found the listing for [job position title] and I was excited to apply for the position because [company name] is a major player in the field. As I examined more about your company through your website, I learned that my skills and abilities make me a valuable asset to your company. I also feel like my personality and work style would allow me to fit seamlessly into the culture at your workplace.

Let's talk a bit more about why I feel like I'm the perfect candidate. The application for this position that I found on [name of place, i.e. company website, job board] states that the ideal candidate would have proficiency in [mention a unique skill or specilization that you have], which is also an area of expertise that I have gained experience in. I currently work at [name of current company], where I have significantly contributed to the overall organization of the company by [Skill or Task]. In fact, during this [Period of Time], I've worked with a team who has raised our [Relevant Goal] by [%]. This was a major key performance indicator for my team and me, and we significantly contributed to the overall goals of the company.

Over my career, I have prided myself on my ability to problem solve and adapt to any situation, as well as lead groups of team members to complete their goals. Given my track record with [skill], I've helped establish a culture of success at [Current Company].

Thank you for taking the time to read this cover letter. I'm really looking forward to learning more about the [Position name] role. If you need any more information from me on my end, please do not hesitate to reach out to me.

[Your Full Name]

If you want to create a master cover letter, one that you will use for multiple positions, then you should create a personalized document which can be easily altered to add new details which apply to the position.

The best cover letters are ones that showcase both the passion you have for the position, and the relevant skills that you bring to the table that make you the ideal candidate.

You can do this even when keeping 90% of the words the same.

Don’t believe me?

Here are some tips to keep in mind when crafting a master cover letter:

1. Minimize Work By Keeping Most of the Wording

The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

But how do you do this?

You can do this by creating spots within the document for personalization, like spaces where you can put in your hiring manager's name, the name of the company that you're applying for, as well as the position's name.

If you want to go one step further, skim over the company's vision and values, which you can easily find in a job description.

With an easy-to-follow, plug-and-play cover letter for multiple jobs, you can cut the work down from almost a half an hour to several minutes.

This way, you can crank out several cover letters for different job applications.

2. Show That You've Read the Job Description

Cover letters and resumes are completely different animals.

Your resume is something that is entirely yours: your work experience , your unique skills , and your education.

But your cover letter is for someone else to read.

Essentially, a resume is a one-way street, but a cover letter is an intersection of ideas and personalities.

Show the hiring manager you care within the first paragraph by learning a bit about the company, either through:

  • Their website
  • Their executive's social media posts
  • Promotional material
  • Through people that you know who work for them

According to the Harvard Business Review , it's important to do your research before applying for a position. You can glean information about the culture and values of the company, just by looking through the company's website.

More often than not, you can find a lot of information about the company in the job application. You may be able to find the mission statement of the company.

And please, whatever you do, try to find the name of the hiring manager. Try to avoid using the generic, "Dear hiring manager," salutation at the start of your cover letter.

3. Quantify Your Accomplishments

When creating a general cover letter, try to include accomplishments that you can quantify. This isn't always easy to do.

But if you look at your experience with the last company you worked for, what were the exceptional milestones throughout your time.

Did you help contribute to a major financial goal at your company?

For example, if you were on the sales team when you reached a profit increase of 7% for the first quarter of 2020, share about that. You played a role in that achievement, so mention your part.

You can also tie back into a specific skill that helped you lead to a key performance indicator.

Maybe you played an important role with updating the communications of your team by introducing them to a messaging program to help collaboration in the workplace.

You can point out the number of people who adopted using the platform, and show how productivity increased as a result of it.

4. It's Not Always about You

A cover letter is a place to brag about yourself, specifically about the skills and achievements that have led to your success.

However, mentioning your role within a team can show a hiring manager you are a team player, one that loves to collaborate and be involved in projects.

You can also mention your current manager, and the role that they have played in your life.

5.What To Do If A Cover Letter Is Optional

For some jobs that you apply to, cover letters will be optional.

One bit of advice: sending a generic, basic cover letter can hurt your chances of getting the job.

Instead, either send a more personalized cover letter, like a master cover letter, which is personalized to the business that you're applying for, or don't send one at all.

Entry-Level Cover Letter Sample

Dear Hiring Manager,

I am applying for the position of Drug Research Specialist (Entry Level) that I came across at PANDA Corp. I believe that my academic experience matches your requirements.

During my studies, I have gained experience in the field of medicine and pharmaceuticals. Moreover, during my master’s program, I’ve completed my diploma in Pharmaceutical Research, which helped me in better understanding the processes and best practices in drug development.

Additionally, under the ImunoHelp program, I have undergone various professional and self-development training. Each training permanently added to my skill set.

Having spent the last seven years of my life outside the United States, my home country has made me multicultural. My vibrant experience traveling and studying at different institutions, in UAE, USA, Portugal, and France have undoubtedly contributed to my open-mindedness, creativity, and adaptability, as well as working in a diverse and multilingual team.

I’m excited to have the opportunity to discuss how my skills can help your company grow. I’m available for an interview at your convenience.

Anna Kendrick

If you choose to build your general cover letter off of the one listed above, your hiring manager will take one look at it, and hope that another organization hasn't snatched you up yet.

Work experience isn't the only thing that a hiring manager is looking for. Even if you have minimal work experience, you can always highlight your area of studies and why it was effective in gaining skills.

Creative Cover Letter Sample

Dear Mr. John,

Having recently completed my Master of Arts degree in Gender, Feminist, and Women's Studies, I am a passionate advocate for advancing the scholarship, publicity, and works of marginalized communities and underrepresented women of color.

I was excited to see the Publicity and Digital Marketing position at ACME Inc. because it fits well with my PR and communications experience and skills in gender advocacy, social issues, and political science.

With 4 years of experience in social media management and public relations for SaaS companies, here is what I can offer specifically to ACME Inc.:

Using social media, I can bolster the reach and visibility of promotional events and digital media coverage. As the previous communications lead of a gender advocacy center, I can engage young adult demographics by bringing products and events to life using strategic marketing plans and innovative channels.

I can analyze and harness social media analytics to reach demographics most likely to resonate with the ideal ACME customer.

Lastly, my academic experience in political and social sciences has given me a strong attention to detail, research skills, and precise communication skills.

I would greatly appreciate the opportunity to meet with you to discuss how I am the best person for the Publicity and Digital Marketing position at ACME Inc.

Jack Austin

When you check out the example above, you see someone who is excited about the position, and has learned a little about the company to which they're applying.

Give concrete, authentic examples of why you want to be a part of their team because these examples help bolster your credibility.

If you are a social media expert, and you really enjoy the advocacy programs at a company, you can use it as an example of how you are passionate about driving views to the site.

Career Change Cover Letter Sample

My name is Nicholas and for the past 5 years, I’ve been the general manager for Coffi&Biscuits where I managed to increase the YoY revenue of the shop 10x in the past three years.

I was excited to see the Business Development Manager position for Bootstrap IO, as it is a career change that I’m looking forward to making.

Managing a team of 15 taught me a lot about budgeting, planning, and organizing the workload. I can help you with expanding your team in the next quarter and reach your goal of launching your new product across the United States.

I’d love to jump on a Zoom meeting with you to further discuss joining the team. I’m available at your disposal.

Nicholas Costa

When writing a cover letter, like the example above, always explain to the hiring manager how hiring you will help their company.

If you can show a hiring manager through practical examples that you're willing to jump on board the team, and lead them toward success, then you're going to get an interview.

  • A properly crafted simple cover letter can save you time, while also sharing your story.
  • Try to keep most of the words you use for each cover letter by creating spaces for personalization
  • Show that you've read the job description and know a little bit about the company in the first paragraph of your cover letter.
  • Quantify your accomplishments
  • Share credit when credit is due.If you're interested in crafting a customizable, easy-to-use general cover letter, then Enhancv's Cover Letter Builder is the tool that you need. When using the CL Building you can receive feedback on your cover letter and craft custom cover letters for each position that you're applying to.

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  • Generic Cover Letter

Good Generic Cover Letter

Sample generic cover letter. It is always advisable to personalize your general cover letter for the target job opportunity. However, there are  situations when it is appropriate to use a general cover letter. These are usually instances where you are not submitting your resume in response to a specific job posting or to a specific employer.

You can use a general cover letter when you go to a job fair and you are giving your resume and cover letter to a number of potential employers for different jobs.

Illustration of computer and letter with text How to write a generic cover letter

You can also make use of the generic cover letter when you upload your resume and cover letter to a general job board or submit your resume to a recruitment agency to help you find a job.

If you are respond to an online job posting or networking with a specific potential employer it is important to customize your cover letter to each employer and each job opportunity to show how you fit the job and company requirements.

What is the best generic cover letter greeting?

When you have to use a generic greeting there a number of suitable options.

Dear Employer

Dear Sir or Madam

To Whom it May Concern

Some people use the salutation Dear Hiring Manager. This can be an issue if the person who reads the letter does not have that title. 

In an all purpose cover letter the first section of your cover letter should include all the information on how the employer can contact you.

The body of your generic cover letter should include:

  • the special skills and knowledge you have that result in successful job performance
  • the education and qualifications that have prepared you to successfully carry out work-related tasks
  • the strengths you have that make you an asset to any employer
  • your work-related achievements

Good example of a generic cover letter

I am a hard-working and determined professional seeking an opportunity to succeed in a dynamic company such as yours. I am confident that my knowledge, ability and experience allow me to deliver successful results for any company in a range of administrative positions

Please allow me to highlight my key skills:

  • able to effectively manage my time through careful planning and organization of work activities
  • an aptitude for identifying and resolving problems efficiently
  • excellent communication skills that result in positive interpersonal relationships
  • a track record of meeting deadlines and producing accurate work of a high standard
  • proven ability to make sound decisions based on valid information
  • the capacity to learn and and apply new information quickly and accurately
  • strong computer skills with proficiency in MS Office

I am convinced that I can be an asset in any position requiring hard work, enthusiasm and reliability and I look forward to hearing from you in the near future.

The enclosed resume expands on my qualifications and experience.

Thank you for your time and consideration.

Janet Smith

What to focus on in your general cover letter

When writing a general cover letter for your job application it is best to focus on transferable skills and core competencies that ensure success in a range of jobs and companies.

12 Core Competencies

List of Strengths

What are your Strengths?

Job Skills List

70 Job Descriptions

Good generic application letter phrases

You can use phrases like these to describe general skills and competencies in your generic cover letter.

Motivation - I am an enthusiastic and self-directed worker looking to join a reputable company who would benefit from an employee who is ready to give his/her all to succeed

Problem solving   - able to collect and analyze information to find workable solutions to problems

Planning and Organizing -  My focus on efficiently planning and organizing my work has proven successful in prioritizing and handling multiple tasks

Communication - Proven ability to effectively communicate with a diverse range of people

Teamwork -   I enjoy working as part of a team and positively contributing to group achievement

Reliability - I approach all my work with focus and commitment to complete the task on time and to standard

Stress Tolerance - I  am accustomed to a fast-paced environment and work well under pressure

Generic Cover Letter Sample 2

Illustration of a laptop with an email and text "General Cover Letter" and list of 5 core competencies

All sample cover letters

We provide over 50 job-winning cover letters . Use these sample cover letters for different jobs.

Writing an entry level cover letter can be a real challenge. Use this entry level cover letter sample to get the results you want.

How to start and close your cover letter

Your cover letter introduction should compel the reader to continue to read your cover letter with interest and your closing should compel the reader to continue on to read your resume with serious attention.

Your cover letter intro - good examples

Cover letter closing paragraph - good examples

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How to Write a General Cover Letter (Complete With Cover Letter Templates and Examples)

Rachael Gilpin

Keeping a top-notch general cover letter on hand can help you save considerable time and effort when hunting for a new position. A well-written general cover letter is a valuable resource when applying for numerous jobs because it can be repeatedly customized to reflect each role’s unique requirements.

Below you’ll learn what to include in a generic cover letter and how to quickly repurpose and customize a cover letter for multiple roles. You’ll also find multiple cover letter samples to help you create a general cover letter tailor-made for you.

What is a general cover letter?

Unlike a specific cover letter tailored to a particular job opening, a general cover letter can be adapted and customized for multiple job applications, even when applying to more than one job at the same company. Your generic cover letter will showcase your transferable skills , qualifications, and experience in a way that is easily applicable across various industries and multiple jobs. 

When job hunting, an ideal general cover letter can be quickly repurposed many times over, saving the applicant time and energy on their applications.

How to write a generic cover letter 

Use a professional format in your cover letter.

While it’s important to use a warm and friendly tone, it’s more important to remain professional. Employers are looking for evidence that you approach your work earnestly and take your responsibilities seriously. By formatting a cover letter professionally, you’ll afford yourself the leeway to infuse a personal touch, providing hiring managers with more background and insight into your personality and professional brand .

Employ a general greeting for easy editing

Before you begin, it’s important to know how to address a cover letter . You can keep this aspect static while you customize other portions of each application to save time. When the aim is efficiency, you don’t want to be fussing over something as simple as your greeting.

You’ll want to greet the hiring manager by name as often as possible. When you have a contact person’s name, you can address the cover letter:

Example: Dear Ms. Doh,

When a job posting doesn’t identify the hiring manager, make an effort to find out who it is. LinkedIn is a great resource to do some digging; you can also explore the company website or call the company directly and ask to speak to human resources. Briefly explain that you're submitting a job application and would like to address the hiring manager by name on your cover letter.

Some companies may prefer not to disclose the hiring manager’s name; if this is the case, you can use a generic cover letter greeting:

Example: Dear Hiring Manager,

Include your personal contact information in each cover letter

Always include your contact information near the top of the letter. You want to be sure you’re easy to get in touch with should they find you a qualified fit.

While there is no agreed-upon standard on where to place this information, it’s usually somewhere up top. You can place it along the top, where you’d put a header, or in the right or left corners of a generic cover letter for multiple jobs. 

You’ll also want to include the hiring manager's contact information. By providing the hiring manager's details, you can rest assured that your letter will reach the correct recipient, knowing it’s properly addressed.

Introduce yourself and explain why you’re applying

You’ll want to start your general cover letters with a brief snapshot of your professional background, which you can customize with more detail later, and explain what drew you to the role. Your potential employers are looking for someone who cares about and understands their work. 

Showcase your passion

A passionate cover letter will stand out more than all-purpose cover letters that only show mild interest. Highlight a few aspects you enjoy about work in general that would be applicable to multiple positions, enabling you to use your generic cover letter for numerous applications. For example, you might draw attention to your collaborative instincts, passion for mentoring others, affinity for your target industry, or desire for professional growth.

Highlight relevant skills demonstrated in previous roles

When writing a cover letter, showcase your transferable skills from past experiences that would be valuable for any job you’re applying for. Think about valuable competencies like organizational skills, attention to detail, self-starting nature, or the ability to remain focused under pressure. An excellent general cover letter should demonstrate clear value to various roles—which can then be expanded upon and customized for each job application.

Even if you have limited work experience , you can still pull relevant skills from academic projects, volunteer work, group/club leadership, etc.

Express a willingness to adapt and learn in your generic cover letter

Communicating your willingness to learn and adapt to a new job setting can be valuable for a company. Employers want to hire individuals who are open to learning and can adjust to new or fast-paced environments. You can show this by highlighting instances from previous roles where you’ve had to learn unique key skills or adapt quickly. By expressing your welcoming approach to challenges, you can make a strong case for why you would be an excellent fit for the job.

Include “blanks” for both customization and plug-and-play 

While it’s important to include portions that will be valuable to any role, leave space for customization. This lets you tailor your letter each time—and also reminds you to do so. Your generic letter might include something that looks like the following:

I'm thrilled to apply for [ROLE] at [COMPANY]. I appreciate the way [COMPANY] approaches [insert specific market challenge or problem] to provide consumers with [insert notable value]. I am a sales professional with 10 years of experience in outbound sales, inbound sales, renewals, and business development. My experience in [insert applicable experiences] would provide substantial value to [COMPANY] due to my demonstrated ability to [include specific skills].

Show respect through flexibility

In your closing remarks, state that you look forward to hearing from the person and are looking forward to an interview. If your schedule allows for flexibility, make it clear you’re happy to work around their schedule. Hiring managers are often inundated with applications, and by making yourself easy to schedule, you make it easy to confirm your interview.

Tips for writing a general cover letter

Demonstrate enthusiasm and motivation.

Employers want to hire an ideal candidate who is motivated to contribute in a meaningful way. Expressing enthusiasm professionally can help you stand out from other candidates who may have similar qualifications but are less passionate about the work, giving you a leg up in the hiring process.

Keep it concise and error-free

Keep your general cover letter brief yet thorough and, most of all, error-free. A well-written, concise cover letter free of grammatical and spelling errors shows professionalism and attention to detail. Excellent resources commonly used are Grammarly and pretty much any spell-check feature. By keeping the letter concise, you’re not only providing a focused look at your candidacy but respecting the hiring manager’s time.

Use a professional tone

When writing a cover letter, use a professional tone when conveying your interest for the job. A professional demeanor shows that you take the work seriously and put effort and careful planning into your application. You can still be warm and friendly, but it’s best to avoid overly casual terms or colloquial expressions. 

General cover letter example and template 

Dear [Hiring Manager], I am thrilled to express my interest in the [Position] role at [Company]. As an experienced [Industry] professional with [X] years of experience, I’m confident my skill set and qualifications would provide considerable value to this position. In my current role at [Current Company], I have gained valuable experience in [relevant skill or experience]. I am particularly proud of [accomplishment or project], which demonstrates my ability to [skill or trait related to the position]. I am drawn to [Company] because of its reputation for [company values or mission]. I am excited about the opportunity to contribute my skills and experience to a company that shares my passion for [industry or field]. In addition to my experience, I possess excellent [skill relevant to the position], as well as [soft skill or trait]. I am a quick learner, a team player, and I can work under pressure to meet tight deadlines. Thank you for considering my application and enclosed resume. Please let me know a time and day that works best with your schedule to further discuss my qualifications and the role. I’d love to learn more about what you’re seeking in a [Position], I’m happy to work around any time constraints. Sincerely, [Your Name]

You can use AI technology like ChatGPT to generate cover letters for different positions and multiple applications.

Cover letter templates for different job titles

Executive assistant.

Dear [Hiring Manager], I am excited to apply for the Executive Assistant position at [Company]. With over [number of years] of experience as an executive assistant, I am confident in my ability to provide comprehensive support to senior executives and make a positive impact on your organization. In my previous role at [Previous Company], I worked closely with the CEO and other senior leaders to manage their calendars, arrange travel, and coordinate meetings and events. I also played a key role in managing projects, preparing reports and presentations, and handling confidential information. My strong organizational and communication skills, attention to detail, and ability to multitask in a fast-paced environment have enabled me to consistently deliver high-quality work and build positive relationships with colleagues and clients alike. I am excited about the opportunity to bring my experience and skills to your team and contribute to your organization's success. Thank you for considering my application. Sincerely, [Your Name]

Marketing manager

Dear [Hiring Manager], I am excited to apply for the Marketing Manager position at [Company]. With my extensive experience in marketing strategy and execution, I am confident that I can lead your team in achieving your marketing goals and driving growth for the company. In my previous role at [Previous Company], I successfully managed a team of marketing professionals to develop and implement effective marketing campaigns that increased brand awareness and drove sales. I am experienced in market research, consumer behavior analysis, and developing comprehensive marketing plans that align with company objectives. In addition to my strategic skills, I have strong project management skills and experience working cross-functionally with teams such as product, sales, and design. I am also proficient in marketing automation tools, CRM systems, and data analytics software. I am passionate about marketing and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Human resources coordinator

Dear [Hiring Manager], I am excited to apply for the Human Resources Coordinator position at [Company]. With my strong organizational skills and experience in HR administration, I am confident in my ability to provide valuable support to your team and contribute to the success of your organization. In my previous role at [Previous Company], I managed HR processes such as onboarding, benefits administration, and employee records management. I also supported recruitment efforts by screening resumes, scheduling interviews, and assisting with the hiring process. I am proficient in HRIS systems and have a deep understanding of HR compliance and regulations. Additionally, my strong communication skills and ability to build positive relationships have enabled me to effectively support employees and management. I am passionate about HR and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]
Dear [Hiring Manager], I am excited to apply for the Accountant position at [Company]. With my extensive experience in accounting and financial analysis, I am confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I managed general accounting processes, prepared financial statements, and provided analysis to support strategic decision-making. I am also experienced in tax planning and compliance, payroll processing, and internal controls. I am proficient in accounting software such as QuickBooks, and have strong analytical and problem-solving skills. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I am passionate about accounting and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Project manager

Dear [Hiring Manager], I am excited to apply for the Project Manager position at [Company]. With my extensive experience in project management and leadership, I am confident in my ability to deliver successful projects and drive growth for your organization. In my previous role at [Previous Company], I managed complex projects from conception to completion, utilizing project management methodologies such as Agile and Scrum. I am experienced in resource allocation, risk management, and stakeholder communication, ensuring projects are delivered on-time and within budget. I have strong leadership skills and experience managing cross-functional teams of both internal and external stakeholders. My ability to foster positive relationships and communicate effectively with colleagues and clients has enabled me to deliver successful projects and exceed expectations. I am proficient in project management software such as Asana and Trello, and have a deep understanding of project management best practices. Additionally, my problem-solving skills and ability to adapt to change make me a valuable asset to any team. I am passionate about project management and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Software engineer

Dear [Hiring Manager], I am excited to apply for the Software Engineer position at [Company]. With my extensive experience in software development and programming languages, I am confident in my ability to contribute to your organization's success. In my previous role at [Previous Company], I designed, developed and maintained complex software systems utilizing programming languages such as Java, Python and C++. I am experienced in the full software development life cycle including requirement gathering, design, development, testing and deployment. I have strong analytical and problem-solving skills and am proficient in software engineering tools such as Git and Jenkins. Additionally, my ability to collaborate effectively with colleagues and clients has enabled me to consistently deliver high-quality software solutions. I am passionate about software engineering and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Graphic designer

Dear [Hiring Manager], I am excited to apply for the Graphic Designer position at [Company]. With my strong design skills and experience in visual communication, I am confident in my ability to create effective and impactful designs for your organization. In my previous role at [Previous Company], I designed a wide range of marketing collateral, including logos, brochures, social media graphics, and website layouts. I am proficient in design software such as Adobe Creative Suite and have a deep understanding of design principles such as color theory, typography, and composition. I have a strong creative vision and am experienced in working collaboratively with clients and colleagues to bring their ideas to life. Additionally, my ability to manage multiple projects simultaneously and meet tight deadlines has enabled me to consistently deliver high-quality work. I am passionate about design and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Biochemical research assistant

Dear [Hiring Manager], I am excited to apply for the Biochemical Research Assistant position at [Company]. With my strong background in biochemistry and experience in laboratory research, I am confident in my ability to contribute to your organization's scientific research. In my previous role at [Previous Company], I conducted biochemical assays, performed data analysis, and contributed to research publications. I am experienced in techniques such as protein purification, gel electrophoresis, and spectrophotometry. I have a deep understanding of biochemical principles and am proficient in laboratory software such as GraphPad Prism and Excel. Additionally, my attention to detail and ability to work collaboratively with colleagues have enabled me to consistently deliver high-quality work. I am passionate about biochemistry and am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Social work case manager

Dear [Hiring Manager], I am excited to apply for the Social Work Case Manager position at [Company]. With my strong background in social work and experience in case management, I am confident in my ability to provide effective services to your organization's clients. In my previous role at [Previous Company], I provided case management services to individuals experiencing homelessness and mental health challenges. I conducted assessments, developed treatment plans, and connected clients to necessary services such as housing, mental health treatment, and medical care. I have a deep understanding of social work principles and am proficient in case management software such as HMIS and ClientTrack. Additionally, my ability to build rapport with clients and work collaboratively with colleagues has enabled me to consistently provide high-quality services. I am passionate about social work and am committed to helping vulnerable populations access necessary services and resources. I am excited about the opportunity to bring my experience and skills to your team. Thank you for considering my application. Sincerely, [Your Name]

Limitations of a general cover letter for multiple positions

Keep in mind that your generic cover letters are intended as a starting point for further customization, serving as a tool to build upon. Tailoring your generic cover letter to a job description is paramount to an application that indicates your clear suitability and candidacy for the role. Neglecting to mention specifics can come across as lazy and careless. 

When crafting your general cover letter, whether it’s a cover letter for an internship or a full industry shift, be sure to infuse some personality into it so that your cover letter doesn’t fall flat. You want to be professional without sounding robotic while reminding the reader you’re a human. 

Hiring managers read many cover letters, and it’s clear who has put time and consideration into submitting personal, thoughtful cover letters and who has used the same cover letter repeatedly. Employers don’t want to hire someone who is merely looking for their next salary; they want an individual who will be thrilled to join the team and grow with the company.

Craft a customized cover letter with Teal

With Teal, you can select a cover letter template using the AI Resume Builder with AI functionality to help you easily personalize your cover letter to incorporate job-specific phrases and ATS keywords. Teal’s AI Resume Builder and cover letter template feature leverages AI to collect key details from your resume and any job posting to quickly produce a custom cover letter for multiple positions.

Use the AI functionality within Teal’s AI Resume Builder to tailor multiple versions of your cover letter to make it easier to apply to more than one position.

Remember that you have a lot to offer, and Teal can help you identify all your applicable skills. By customizing your cover letters to your desired roles, you will have a better chance of securing an interview and landing your dream job.

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Generic Cover Letter Samples and Examples for 2022

Having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. Learn how to create the best generic cover letter with our guide, including samples and examples!

A generic cover letter example

In most situations, it’s not the best idea to apply for a job using a generic cover letter. Most hiring managers will want to see that you’re interested in working for their company in particular. If you send out a generic cover letter, you risk giving the impression that you don’t care enough about the job to customize your application.

But having a good generic cover letter can give you a solid foundation for all the bespoke cover letters you send out. You’ll be able to tweak your generic letter according to the needs of each role you apply for, instead of writing a brand new cover letter for every application you send. Getting your generic cover letter right can save you a lot of time and energy on your job search!

And it’s also worth remembering that in situations like job fairs, you may need to hand out a lot of cover letters and resumes to a lot of different companies. Obviously, that’s a situation in which you won’t be able to customize your cover letter for each job! So you’ll have a real advantage if your generic cover letter is well put together.

That’s why we’ve put together this guide to writing the best possible generic cover letter. On this page, we’ll cover the following points:

  • How to write a generic cover letter
  • How to address your generic cover letter
  • Examples of generic cover letters tailored to situations when you may need them

How to Write a Generic Cover Letter

The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows:

Introduction

  • Experience, skills and achievements
  • Your vision

We’ll cover each section, one at a time, so you can nail each one on your first try. Let’s get to it!

Your introductory paragraph can be short—ideally, it shouldn’t demand more than two or three sentences. Use it to introduce yourself and state that you would like to apply for a job.

Because this is a generic cover letter, don’t worry about specifying which particular job you’d like to apply for! When you customize your generic cover letter for specific roles, you can include that information—but at this stage, it’s fine to say “I would like to be considered for a role at your company,” or something equally vague.

You can also use this section to provide a brief description of who you are and what you specialize in. Remember not to repeat your resume! The benefit of a cover letter is being able to express yourself in a more personal and extended way, so make the most of that opportunity.

Experience, Skills and Achievements

This section can encompass up to two paragraphs, and should focus on the most relevant experience, skills and achievements you have. Remember, this isn't a resume, and you don’t have to write a comprehensive list! You can be selective when writing your cover letter.

But since this is a generic cover letter, how do you decide what’s relevant? The reality is that when you personalize this generic letter, you’ll probably need to make a lot of changes to this section. The experience, skills and achievements you include should reflect the requirements of the job description, and show that you can excel in the areas where you will need to excel in the role you want.

For the time being, though, choose your most impressive qualities and include them in this section. If you have a sense of the general type of role you’re likely to apply for, you can choose experience and skills that are relevant to that area! This will give you a slight head start when it’s time to personalize your letter.

Your Vision

In a bespoke cover letter, this paragraph is your chance to stand out from the crowd. It’s a place where you can mention what you would bring to a role if you were hired—whether that’s relevant skills, past experience, useful personality traits, or a genuine passion for the work.

But in a generic cover letter, you’ll need to keep it fairly vague. Like the experience, skills and achievements section, this is an area of your letter that you will need to change for each application you make! For the purposes of your generic cover letter, though, you can talk in non-specific terms about the qualities you hope to bring to a new role.

This paragraph should flow naturally from the experience, skills and achievements section. Your letter will read more cohesively if you draw on the qualities you’ve already stated that you have! After all, those are the qualities you will be bringing to the role—so use this paragraph as a way to summarize them for the reader.

A conclusion might seem like one of the easiest parts of a cover letter, but don’t get complacent! Your conclusion should hold the attention of a hiring manager right to the end of your letter. Even in a generic cover letter, your conclusion should avoid generic phrasing—“I look forward to hearing from you” will lose anyone’s interest right away

A good conclusion should thank the hiring manager for their time and proactively offer them ways to contact you. That way, they’ll need to keep reading all the way to the end for the sake of that important information.

How to Address a Generic Cover Letter

Figuring out how to address a cover letter can be a real challenge if you’re not sure how to do it. And when you’re writing a generic cover letter, and you aren’t sure who will end up reading it, knowing how to address it can be an even bigger headache. So how do you address a generic cover letter?

When you’re writing a bespoke cover letter for a particular role, and you know who your contact is at the company, you should address your contact directly and by name. The job description and application instructions may tell you who to address in your cover letter, so make sure to read them carefully!

But if you’re writing a generic cover letter, you will need to take a different approach. Because your letter won’t be targeted to a particular company or hiring manager, you will need a more generic form of address. “Dear hiring manager” is a reliable choice in this situation.

We always recommend steering clear of forms of address like “To whom it may concern,” mainly because hiring managers are likely to see it as impersonal and out of date. Likewise, “Dear sir” makes some assumptions about gender that may not go down well with a hiring manager! As such, you should avoid it wherever you can.

Generic Cover Letter Examples

Still not sure where to start with your generic cover letter? We’ve prepared some generic cover letter examples for a range of relevant situations. Whether you’re providing application materials to a placement agency or asking a careers office to help you find an internship placement, we’ve got you covered.

Generic Internship Cover Letter Example

When you’re preparing to apply for internships, having a strong generic cover letter to start from can save you a lot of time! Here’s an example of a generic cover letter for an internship placement.

Generic Cover Letter Example One

Dear hiring manager,

I am thrilled to submit my application for the internship scheme at your company. As a current student at New York University, I am keen to bring my work ethic and enthusiasm for learning to your workplace. I hope that this amazing learning opportunity will allow me to put what I have learned about the world of work into practice.

NYU has allowed me to hone my self-discipline and self-motivation, both in and out of the classroom. I am currently an honors student, in receipt of the Irwin Prize for exemplary performance in final exams. These achievements have taught me the value of hard work and determination, both of which I am confident I can bring to an internship placement with your company.

I am also the current President of the NYU Debate Society, which recently placed first in the statewide collegiate debating championships. Leading my team to victory has helped me to develop vital teamwork and collaboration skills, resulting in better outcomes for everyone involved. I know I can bring that same mindset to your company as an intern.

As a young person at the beginning of my career, I hope to support the work of your company with drive, enthusiasm, and a deep willingness to develop as a professional. I believe this would be a great opportunity for me to further hone my skills and learn more about the industry.

I appreciate your time, and look forward to discussing this role in greater depth. I am available to speak further via email at [email protected]

Sincerely, Rachel Chiu

Generic Cover Letter for Placement Agency Example

Placement or recruitment agencies will often ask for a generic cover letter, so they can pass it on to a range of clients who might be prepared to take you on. As such, this generic cover letter example assumes a specific career background, but isn’t targeted to a particular company or role.

Generic Cover Letter Example Two

I am excited to take the next step on my career journey alongside your company. As an experienced wealth management professional, I am confident that I can bring my skills and experience to bear as part of your team, and deliver the results you need in order to thrive.

My financial knowledge and customer service skills were both crucial to my success at Walkers Wealth Management. As a junior financial advisor, I was able to develop my skills in a stimulating, challenging environment. I was able to support families buying their first homes, new investors learning how to invest their wealth, and individuals in need of a plan to build their savings.

In a difficult economic climate, I found it deeply rewarding to assist people who wanted their money to work for them. That passion for finance, as well as my commitment to compassionate service, enabled me to achieve highly in the role. In my first year on the job, I achieved a 98% customer satisfaction rating—the highest in the company.

I want to bring that same commitment to service with me to your company. I am confident that I can apply my financial expertise, my out-of-the-box thinking, and my dedication to client satisfaction in a new role.

I appreciate your time and look forward to speaking with you directly. You can reach me via email at [email protected]

Sincerely, Evan Branson

Generic Cover Letter for Teacher Job Fair

Teacher job fairs are a common way for teaching professionals to find work—and they can involve handing out a high number of generic cover letters and resumes! To help you get ready for the next teacher job fair, we’ve put together an example cover letter for an educator in search of a new role.

Generic Cover Letter Example Three

As an experienced elementary school teacher, I am excited to introduce myself as a candidate for work at your school. With four years of fourth-grade teaching experience behind me, I believe I can deliver amazing results for your school and your students alike.

As a member of the team at West Orchard Elementary School, I have been able to develop hands-on teaching and lesson planning experience which I believe will serve me well in any future role. The lesson plans I created for my fourth-grade Math class have been adopted by all schools across our district, and are due to be adopted by two other school districts in the coming year.

I have also been able to achieve incredible results working directly with students. During my time at West Orchard Elementary, I have reduced student tardiness in my classroom by 55%. I have also achieved a 99% student graduation rate—one of the highest in the whole district.

I’m confident that I can help your school to work toward similar achievements, for the betterment of your students’ education and the improvement of your school as a whole. I am a deeply committed educator, and I would love the opportunity to bring my passion and drive to a new environment.

I appreciate your consideration and look forward to discussing this role with you personally. I am available to talk over the phone at (333) 333-3333 or via email at [email protected]

Sincerely, Evelyn Glennie

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  1. Writing a General Purpose Cover Letter: With Template

    A generic cover letter is useful when attending job fairs or when you're applying to more than one position. Related: Cover Letter Samples and Templates How to write a general cover letter A typical cover letter is one page long and gives a brief description of your professional background and why you are qualified for the job.

  2. What Is a Cover Letter? Types and How To Write One

    A cover letter is a written document commonly submitted with a job application outlining the applicant's credentials and interest in the open position. Since a cover letter is often one of only...

  3. General Cover Letter Sample, Generic Template, & Tips

    Table of Contents Writing a heartfelt and personal cover letter can be time-consuming. It's no wonder you're looking for a quick option, and a generic cover letter sounds like a time saver. But is it always a good solution? What if it feels fake? It could make the wrong impression on the hiring manager.

  4. How To Write a Cover Letter (With Examples and Tips)

    A cover letter, also known as an application letter, is a three- to four-paragraph memo to employers explaining your interest in the job and company and your fitness for the role. It's typically submitted along with your resume in a job application.

  5. General Cover Letter: Samples, Template & 5 Writing Tips

    Written By Ida Pettersson Reviewed By Conrad Benz If you're applying to numerous jobs, writing unique cover letters for every position can be time-consuming. In this case, writing a general cover letter can be a good solution. November 28, 2023 Build My Cover Letter Now As featured in *

  6. Generic Cover Letter: Template, Examples & Writing Tips

    On the other hand, a generic cover letter (a.k.a general application letter) is an all-purpose document that you will find useful to apply for multiple positions or attend a job fair. Simply put, you can just use this general application letter for any position without thinking about how to showcase the connection to a specific company or role.

  7. How to Write a Generic Cover Letter (and Still Make a Mark with It

    Having a generic cover letter for a resume makes sense in the following cases: When you are submitting your resume to the company for general consideration. A lot of employers these days prompt people to pitch them their resume even if they don't have open roles at the moment.

  8. How To Write a Generic Cover Letter (With Template and Sample)

    Generic or general-purpose letters allow you to discuss your qualifications without focus on a specific role. The purpose of a cover letter is to highlight your most impressive qualifications that are relevant to various roles or industries.

  9. How to Write a Cover Letter for a Job in 2024

    Respectfully, Kind regards, Best regards, Yours truly, Then, make two spaces below the salutation, and type your full name. For some professional (but optional) flair, sign your cover letter either with a scan of your signature or by using software like DocuSign. 8. Check your cover letter's content and formatting.

  10. How to Write a Cover Letter in 2024 + Examples

    Header - Input contact information. Greeting the hiring manager. Opening paragraph - Grab the reader's attention with 2-3 of your top achievements. Second paragraph - Explain why you're the perfect candidate for the job. Third paragraph - Explain why you're a good match for the company.

  11. General Cover Letter That's Not Generic: Free Samples (2024)

    It is a useful tool when you don't have enough time to write a targeted cover letter such as when going to a job fair. Let's start with three great general cover letter examples: 1. Generic Cover Letter Examples. Here are three free generic cover letter samples you can copy and paste.

  12. How To Write a Generic Cover Letter in 2024

    A generic cover letter is a placeholder of sorts that sets the basic structure and contents of your cover letter so it can be customized to suit a specific job. General cover letters are very useful for job seekers because they provide a functional, foundational document that only needs to be tweaked.

  13. How to Create a General Cover Letter (With Examples and Tips)

    Here are some tips to keep in mind when crafting a master cover letter: 1. Minimize Work By Keeping Most of the Wording. The best thing about having a general cover letter is that you can keep almost 90% of the wording the same, and still create a personalized cover letter.

  14. How To Write a Multi-Purpose Generic Cover Letter

    What's the Purpose of a Generic Cover Letter? While a fully customized cover letter should be your end goal, outlining universal cover letter elements is a good starting point. Segments like introduction and conclusion can be written once and (with only tiny modifications) used regardless of job specifications.

  15. Generic Cover Letter Sample

    Good example of a generic cover letter. Date. Dear Sir or Madam. I am a hard-working and determined professional seeking an opportunity to succeed in a dynamic company such as yours. I am confident that my knowledge, ability and experience allow me to deliver successful results for any company in a range of administrative positions.

  16. How to Write a General Cover Letter

    General cover letter example and template. Dear [Hiring Manager], I am thrilled to express my interest in the [Position] role at [Company]. As an experienced [Industry] professional with [X] years of experience, I'm confident my skill set and qualifications would provide considerable value to this position.

  17. Generic Cover Letter: How to Write + General Examples

    Here's how to write a general cover letter step by step: 1. Include a proper header. The layout of your general cover letter header should never change. Start by aligning to the right your full name, postal address, email, and phone number. Drop down a line and add the date of writing. Skip another line and align to the left the recruiter's ...

  18. General Cover Letter Examples & Expert Tips · Resume.io

    The aim of the cover letter intro: Put your most important message out front in a tone that matches that of your profession and the company. Leave them wanting more. Below are the greeting and introduction from our cover letter sample. Adaptable cover letter example for a greeting and introduction. Dear Mr. North,

  19. Write a Cover Letter That Doesn't Feel Generic

    A generic cover letter is a placeholder using some general content that you can customize to suit a specific job. These general cover letters are beneficial for job seekers because they provide a functional, foundational document that only requires tweaks each time you apply for a new job, saving you time during your job search.

  20. Generic Cover Letter Samples and Examples for 2022

    The idea of a generic cover letter is to cover all the same bases as a bespoke cover letter—just without any reference to a specific job or employer. This means that it should follow the same structure as a bespoke cover letter, as follows: Introduction Experience, skills and achievements Your vision Conclusion

  21. Generic cover letter

    When editing your general cover letter, you should change the salutation to address the hiring manager by name (e.g., "Dear Ms. or Dear Mr. Smith"). 2. The date on the letter. Make sure the date on your cover letter is current. 3. The name of the company you're applying to.

  22. How To Write a General Cover Letter

    3. Open with a salutation. Next, greet the reader of your cover letter. If you're unsure who to address the cover letter to or want to make it as generalised as possible, you can use the greeting 'to whom it may concern.'. Ideally, you want to find the name of the recruiter to address them specifically.

  23. Cover Letter Salutation: Tips and Examples

    A cover letter salutation is the greeting that you use at the start of a cover letter. When you are writing a professional cover letter to include with your resume for a job application, the salutation you use should be a formal one. Since it is the first thing the recipient sees when they read the cover letter, it should be appropriately respectful and use the correct title and name.

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    What records are exempted from FERPA? Records which are kept in the sole possession of the maker of the records, are used only as a personal memory aid, and are not accessible or revealed to any other person except a temporary substitute for the maker of the records. Records of the law enforcement unit of an educational agency or institution ...

  25. Public Accounts Committee Sitting. || 20th February 2024

    Public Accounts Committee Sitting. || 20th February 2024