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What Is a Case Study?
When you’re performing research as part of your job or for a school assignment, you’ll probably come across case studies that help you to learn more about the topic at hand. But what is a case study and why are they helpful? Read on to learn all about case studies.
Deep Dive into a Topic
At face value, a case study is a deep dive into a topic. Case studies can be found in many fields, particularly across the social sciences and medicine. When you conduct a case study, you create a body of research based on an inquiry and related data from analysis of a group, individual or controlled research environment.
As a researcher, you can benefit from the analysis of case studies similar to inquiries you’re currently studying. Researchers often rely on case studies to answer questions that basic information and standard diagnostics cannot address.
Study a Pattern
One of the main objectives of a case study is to find a pattern that answers whatever the initial inquiry seeks to find. This might be a question about why college students are prone to certain eating habits or what mental health problems afflict house fire survivors. The researcher then collects data, either through observation or data research, and starts connecting the dots to find underlying behaviors or impacts of the sample group’s behavior.
Gather Evidence
During the study period, the researcher gathers evidence to back the observed patterns and future claims that’ll be derived from the data. Since case studies are usually presented in the professional environment, it’s not enough to simply have a theory and observational notes to back up a claim. Instead, the researcher must provide evidence to support the body of study and the resulting conclusions.
Present Findings
As the study progresses, the researcher develops a solid case to present to peers or a governing body. Case study presentation is important because it legitimizes the body of research and opens the findings to a broader analysis that may end up drawing a conclusion that’s more true to the data than what one or two researchers might establish. The presentation might be formal or casual, depending on the case study itself.
Draw Conclusions
Once the body of research is established, it’s time to draw conclusions from the case study. As with all social sciences studies, conclusions from one researcher shouldn’t necessarily be taken as gospel, but they’re helpful for advancing the body of knowledge in a given field. For that purpose, they’re an invaluable way of gathering new material and presenting ideas that others in the field can learn from and expand upon.
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CASE STUDY - SWOT ANALYSIS
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CUCINA PASTA OF LEITRIM FOOD
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- 1. ACKNOWLEDGEMENT In the name of Almighty ALLAH who has created the whole world. We would like to express our greatfulness to the Almighty for the blessing in this presentation. To make presentation a successful one was not an easy task, in fact it was a challenge for us. We are greatful to all,who contributed in different ways for making our presentation. At first we would like to pay special thanks to the COL for providing the prestigious CEMBA/CEMPA programme;also the executive governing board members of the COL; specially Prof.Dr.M.A. Mannan, honorable Vice-Chencellor of BOU; Prof.Dr. A.T.M. Tofazzel Hossain,Dean – School of Business,BOU and Prof.Dr.Qazi Mohammad Galib Ahsan for giving us the chance for getting admitted to CEMBA/CEMPA programme. We would like to give thanks to our honorable teacher co-ordinator (Marketing) of CEMBA/CEMPA programme Mr.Md.Tarikul Islam for giving us the chance to do the presentation work and also for his valuable supervision and guidance. Thanks to all the teachers that we cannot mention and all the staffs of CEMBA/CEMPA programme. Finally we would like to give thanks to our beloved parents and family members for their sacrifice, continuous support and encouragement. Md.Golam kibria-73 Syed Atiar Rahman-74 Md.Anowar Zahid-76 Md.Mohiuddin Shohag-77 Mohammad Mozammel Huq-79
- 2. GOOD MORNING & WARM WELCOME TO ALL OF YOU TO OUR PRESENTATION
- 3. PRESENTATION TOPIC CASE STUDY OF ASSIGNMENT THREE
- 4. “CUCINA PASTA OF LEITRIM FOOD’’
- 5. COMPANY OVERVIEW LEITRIM FOOD IS THE ONLY IRISH MANUFACTURER OF FRESH PASTA THAT IS SOLD UNDER THE BRAND NAME ‘’CUCINA PASTS’’.DESPITE BEING A VERY SMALL COMPANY,THE FOUNDER DECIDED TO ADOPT A BRANDING STRATEGY RATHER THAN SUPPLY OWN- LABEL.THE LACK OF COMPETITORS IN THE MARKET ENABLED THE FOUNDER,KIERAN O’DONOHOE TO ENTER A NICHE MARKET AND BUILD A BRAND LITTLE OR NO ADVERTISING……….
- 6. OUR PRESENTATION AT A GLANCE ATTRIBUTE LEITRIM FOOD’S INITIAL SUCCESS PERFORMED A SWOT ANALYSIS FORCAST ON LEITRIM FOOD’S FUTURE
- 7. LEITRIM FOOD’S INITIAL SUCCESS ONLY MANUFACTURER OF FRESH PASTA FOR IRISH MARKTE LACK OF COMPETITOR, ‘DOLMIO’ IS THE ONLY SUPPLIER LEITRIM FOOD’S MARKETING STRATEGY O’DONOHOE’S EXPERIENCE OVER THE PRODUCT NO LOGISTIC PROBLEM
- 8. MARKETING STRATEGY TARGET CONSUMER (MARKETING SEGMENT) MARKETING RESEARCH PRICING 1.PROFIT MARGIN 2.SALES AT DIFFERENT PRICES 3.THE RIGHT PRICE PROMOTION 1.ADVERTISING 2.SALES FOR CESELLING 3.SALES PROMOTION PHYSICAL DISTRIBUTION 1.SELECTION OF DISTRIBUTION CHANNELS 2.LOGISTICS OF DISTRIBUTION (WAREHOUSING,INSURANCE,TRANS PORTATION) PRODUCT PLANNING 1.INTRODUCTION OF NEW PRODUCT 2.IMPROVEMENT OF EXISTING PRODUCT 3.ELIMINATION OF MARGINAL OR NON- PROFITABLE PRODUCTS 4.PACKAGING 5.BRANDING FIGURE: MARKETING-A BIRD’S EYE VIEW SOURCE: MARKETING MANAGEMENT ; PAGE NO. 8
- 9. TARGET CONSUMER TARGET CONSUMER (SEGMENTATION) UNWILLING,NOT ABLE TO PREPARE FOOD MAINLY COMPRISED OF YOUNG AFFLUENT PROFESIONAL WITH BUSY LIFE STYLE,WELL-TRAVELLED & EAT ALONE STAGE IN FAMILY LIFE CYCLE BUYING OR BEHAVIOR PATTERN SINGLE STAGE YOUNG,UNMARRIED PEOPLE LIVING AWAY FROM HOME FEW FINANCIAL BURDENS,SPEND ON RENT,FOOD,VERY BASIC KITCHEN EQUIPMENT AND FURNITURE,RECREATION AND LEISURE TIME ACCOSSORIES SUCH AS STERIO SYSTEM YOUNG NEWLY MARRIED: NO CHILDERN BETTER OF FINANCIALLY THAN THEY WILL BE IN NEAR FUTURE,WIFE IS USUALLY WORKING.HIGHEST PURCHASE RATE.SPEND ON FURNITURE,DURABLES SUCH AS REFRIGERATOGS.GAS STOVES,VACATIONS. FULL NEST I: YOUNGEST CHILD UNDER 6 SPEND MAXIMUM ON HOME PURCHASE.INTERESTED IN NEW PRODUCTS AND INFLUENCED BY ADVERTISING.BUY TV,BABY FOODS,COUFE MEDICINE,TOYS. FULL NEST II: YOUNGEST CHILD OVER 6 SOME WIVES RETURN TO WORK.BETTER FINANCIAL POSITION,LESS INFLUENCED BY ADVERTISING.BUY LARGE SIZED PACKAGES,VARIOUS KINDS OF FOODS,BICYCLE,EDUCATION,HOUSE PURCHASING ………SO ON SOURCE: MARKETING MANAGEMENT ; PAGE NO. 142
- 10. MARKETING MIX MARKETING MIX PRODUCT PRICE PROMOTION PLACE
- 11. BRAND NAME •LEITRIM FOOD'S ARE USING THE BRAND NAME ''CUCINA PASTA'' THAT HAVE THE IMPRESSION OF ITALIAN FLAVOUR PACKAGING •THE PRODUCT IS VACUUM-PACKED FOR FRESHNESS •THE PACKAGE WAS VIBRANT AND COLOURFUL WITH YELLOW,GREEN AND SCARLET •THE COLOURS OF ITALIAN FLAG IS INCORPORATED CLEVERLY SERVICE •OFFERED TWO HOME MADE SAUCES PALERMO AND POMODORO PRODUCT PRODUCT VARIETY •SEVEN PASTA WITH THREE TAGLITTELES FEATURES •MADE FROM NATUREL INGREADIENTS •ITS SOFT,MOIST AND EASY TO COOK •SHELF LIFE IS 21 TO 28 DAY’S QUALITY •HIGH QUALITY WITH THE PROPERTY OF ATTRACTIVENESS,IMPRESSION OF FRESHNESS AND THE ASSORTMENT THEY DECIDED FOR PREMIUM PRICING STRATEGY.AS CONSUMERS WOULD BE WILLING TO PAY HIGH PRICE FOR HIGH QUALITY PRODUCT PRICE
- 12. PROMOTION MIX ADVERTISING SALES PROMOTION PERSONAL SELLING PUBLIC RELATION IN STORE TESTING PRODUCT PRESENTATION WORD-TO-MOUTH ADVERTISING MULTI STORES…… QUINNSWORTH TESCO SUPERQUINN ROCHES SUPER VALUE SPAR L&N PETITTS MACE LONDIS
- 13. SWOT ANALYSIS Some people claim that Humphrey devised the SWOT analysis technique while working for the Stanford Research Institute, now known as SRI International. A SWOT analysis, with its four elements in a 2×2 matrix. ALBERTS.HUMPHREY
- 14. EXTERNAL FACTORS – THE OPPORTUNITIES AND THREATS PRESENTED BY THE ENVIRONMENT EXTERNAL TO THE ORGANIZATION OPPORTUNITIES LACK OF COMPETITOR PRODUCTS HIGH QUALITY WILL FACILITATES CUSTOMRES ATTRACTION FINDING A COST-EFFECTIVE WAY THEY COULD GIVE A LITTLE SOMETHING BACK TO THE CUSTOMER COULD SPONSOR MORE TOWN EVENTS COULD INTRODUCE NEW LINES OF PRODUCTS ON REGUULAR BASIS COULD MAKE AN IMPRESSION LIKE PASTA MEANS ‘’CUCINA PASTA’’ OPPORTUNITIES OF EXPORT TO UK & USA THREATS TESCO A BIG COMPETITOR ENTERED PASTA MARKET PEOPLES DESIRE FOR SAVING MONEY GOVERNMENTS REGULATIONS ON FOOD ITEM ECONOMIC SITUATION TESCO’S BIG RANGE & COMPETATIVE PRICE DOLMIO’S NEXT STRATEGY
- 15. SWOT MEANING STRENGHT •CHARACTERISTICS OF THE BUSINESS OR PROJECT THAT GIVE IT AN ADVANTAGE OVER OTHERS. WEAKNESSES •WEAKNESSES CHARACTERISTICS THAT PLACE THE BUSINESS OR PROJECT AT A DISADVANTAGE RELATIVE TO OTHERS OPPORTUNITIES •OPPORTUNITIESELEMENTS THAT THE PROJECT COULD EXPLOIT TO ITS ADVANTAGE THREATS •ELEMENTS IN THE ENVIRONMENT THAT COULD CAUSE TROUBLE FOR THE BUSINESS OR PROJECT
- 16. WHEN TO USE SWOT AND ITS USEFULNESS WHEN TO USE SWOT THE USE OF A SWOT ANALYSIS BY A COMMUNITY ORGANIZATION ARE AS FOLLOWS: TO ORGANIZE INFORMATION, PROVIDE INSIGHT INTO BARRIERS THAT MAY BE PRESENT WHILE ENGAGING INSOCIAL CHANGE PROCESSES, AND IDENTIFY STRENGTHS AVAILABLE THAT CAN BE ACTIVATED TO COUNTERACT THESE BARRIERS. A SWOT ANALYSIS CAN BE USED TO: EXPLORE NEW SOLUTIONS TO PROBLEMS IDENTIFY BARRIERS THAT WILL LIMIT GOALS/OBJECTIVES DECIDE ON DIRECTION THAT WILL BE MOST EFFECTIVE REVEAL POSSIBILITIES AND LIMITATIONS FOR CHANGE TO REVISE PLANS TO BEST NAVIGATE SYSTEMS, COMMUNITIES, AND ORGANIZATIONS AS A BRAINSTORMING AND RECORDING DEVICE AS A MEANS OF COMMUNICATION TO ENHANCE “CREDIBILITY OF INTERPRETATION” TO BE UTILIZED IN PRESENTATION TO LEADERS OR KEY SUPPORTERS. USEFULNESS OF SWOT The usefulness of SWOT analysis is not limited to profit-seeking organizations. SWOT analysis may be used in any decision-making situation when a desired end-state (objective) is defined. Examples include: non-profit organizations, governmental units, and individuals. SWOT analysis may also be used in pre-crisis planning and preventive crisis management. SWOT analysis may also be used in creating a recommendation during a viability study/survey.
- 17. INTERNAL FACTORS – THE STRENGTHS AND WEAKNESSES INTERNAL TO THE ORGANIZATION STRENGTHS ONLY MANUFACTURER NO LOGISTIC PROBLEM SHELF LIFE IS 21 TO 28 DAY’S O’DONOHOE WAS A CHEF PRODUCT’S HIGH QUALITY PASTAS POPULARITY THEIR TARGET CONSUMER MARKETING STRATEGY WEAKNESS MAINLY RELIED ON CHAIN-STORE NO OWN RETAIL SHOP PRODUCTS SHORT SHELF LIFE HIGH WASTAGE LEVEL LACK OF FINANCE FOR ADVERTISEMENT LACK OF DISTRIBUTION CHANNEL
- 18. PROSPECT OF LEITRIM FOODS TO ESTIMATE THE FUTURE PROSPECT ,WE WORK ON SALES FORECASTING A PROPER FORECASTING FOSTER THE MARKETING TEAM TO TAKE PERFECT PLAN TO ATTAIN DESIRED SALES IT DEPENDS ON HISTORICAL DATA RELATED WITH BEHAVIOR OF CUSTOMERS , COMPERATORS AND MARKET ENVIRONMENT, INFORMATION GOT FROM SWOT ANALYSIS . IT CAN BE SHORT TERM OR LONG TERM , DEPENDS ON SALES PLANNING AS LEITRIM FOODS DO BUSINEEESS WITH ONLY CHAIN SHOPS ,THEY CAN CONDUCT FORCASTING THROUGH SALESFORCE SURVEY, EXECUTIVE JUDGEMENT . FOR MORE ACCURACY , THEY CAN TRY TIME SERIES ANALYSIS FOR SHORT AND MEDIUM TERM FORECASTS, AND THE LIFE-CYCLE ANALYSISMETHOD FOR NEW PRODUCT’S GROWTH. THUS , ESTIMATES OF THE DIFFERENT PRODUCT, PRODUCT LINES, CUSTOMER GROUPS OR GEOGRAPHICAL AREAS ARE THEN AGGREGATED AND REVIEWED IN THE LIGHT OF COMPANY’S OBJECTIVES, AVAILABLE RESOURCES AS WELL AS COMPETITORS ACTIVITIES WHILE FINALISING THE FORECASTS.
- 19. STAGE IN LIFE CYCLE PRODUCT PRICING PROMOTION DISTRIBUTION INTRODUCTION OFFER A BASIC PRODUCT HIGHEST CREATE AWARENESS OF PRODUCT’S POTENTIAL,STIMU LATE PRIMARY DEMAND BUILD SELECTIVE DISTRIBUTION GROWTH OFFER PRODUCT EXTENSIONS,SER VICE,WARRENTY HIGH SELECTIVE ADVERTISING OF BRANDHEAVY ADVERTISING TO CREATE IMAGE BUILD INTENSIVE DISTRIBUTION MATURITY DIVERSIFY BRAND AND MODELS MODERATE BUILD AND MAINTAIN IMAGE.SALES PROMOTION FACILITATE BUILD MORE INTENSIVE DISTRIBUTION DECLINE PHASE OUT WEAK ITEM LOW PRIMARY DEMAND MAY AGAIN BE CULTIVATED GO SELECTIVE:PHAS E OUT UNPROFITABLE OUTLETS SOURCE: PRINCIPLES OF MARKETING-KOTLER & ARMSTRONG AND MARKETING MANAGEMENT
- 20. HOW WILL FACILITATE SALES PROMOTION SALES PROMOTION MEANING OBJECTIVES PRICE-OFF OFFERS OFFERING PRODUCT AT LOWER THAN THE NORMAL PRICE TO ENCOURAGE IMMEDIATE SALES,ATTARCT NON-USER,INDUCE NEW PRODUCT TRIAL,COUNTER COMPETATION….ETC DISCOUNTS OTHER THAN NORMAL TRADE AND CASH DISCOUNTS TO PUSH MORE SALES TO TRADE,EARLY CASH RECOVERY TRADE ALLOWANCES a)TRADE OR BUYING ALLOWANCE OEEFR OF PRICE REDUCTION ON OF PURCHASE OF SPECIFIED QUANTITY OF PRODUCT TO LOAD THE TRADE b)BUY-BACK ALLOWANCE OFFERS A CERTAIN SUM OF MONEY TO TRADE FOR EACH ADDITIONAL UNIT BOUGHT OVER AND ABOVE THE DEAL TO ENCOURAGE TRADE CO- OPERATION AND STIMULATE PURCHASE c)COUNT AND RECOUNT ALLOWACNE WHEN A SPECIFIC AMOUNT OF MONEY IS OFFERED AFTER ASCERTAINING THE NUMBER OF UNITS SOLD DURING A SPECIFIED PERIOD TO MOVE STOCKS FASTER,REWARD ON SALE ONLY MANY METHODS OF SALES PROMOTION ARE USED BY MARKETERS.LEITRIM FOOD’S MAY USE THE FOLLOWING: SOURCE: MARKETING MANAGEMENT ; PAGE NO. 279-280
- 21. PRODUCT DIVERSIFICATION RELATED DIVERSIFICATION • STARTING MORE LINES OF PASTA UNRELATED DIVERSIFICATION • STARTING NEW LINES OF NEW PRODUCTS , LIKE- PIZZA,CAKE ETC AS THE OWNER OF THE FIRM HAS EXPERIENCE IN FLOUR IMPORT AND WAS A CHEF SO HE COULD INTRODUCT BOTH RELATED AND UNRELATED DIVERSIFICATION AS BELOW…
- 22. DISTRIBUTION SOURCE: MARKETING MANAGEMENT ; PAGE NO. 302 RETAILERS RETAILERS WHOLESALERS MANUFACTURER PERSONAL SELLING MAIL ORDER OWN RETAIL SHOPS DEPARTMENTAL STORES AND OTHER RETAIL OUTLETS WHOLESALERS AGENTS CUSTOMER INDIRECTDIRECT
- 23. --AFTER ALL WE CAN SAY -- LETRIUM FOOD’S HAS IT’S EVERY POSSIBILITY TO MAKE THEMSELVES AS A LEADING FOOD INDUSTRY IN IRISH MARKET
- 24. BEFORE ENDING ‘‘So it is said that if you know your enemies and know yourself, you can win a hundred battles without a single loss. If you only know yourself, but not your opponent, you may win or may lose. If you know neither yourself nor your enemy, you will always endanger yourself.’’ The Art of War by Sun Tzu
- 25. THANKS TO ALL
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Swot analysis example of ppt
Heighten the quality of your thoughts. Add grace of our swot analysis example of PPT slide. The stages in this process are strengths, weaknesses, opportunities, and threats, for process assessment. The concept of marketing strategy and problem-solving has been displayed in this PowerPoint template diagram, this PowerPoint deck is a hub of enticing icons and colors, it contains the graphic of for banners in different colors, showing the letters swot. This design is characterized by growth indication to represent your message and generate its attractive feature. The graphics as seen on these illustrations are fully editable and the user can even add information and business logos in them by simply following some easy steps. So, download this PPT Template and communicate your market strategies through this flat design, our swot analysis example of PPT slide and bygone with your concerns. This PowerPoint template will be the ideal fit for the greatest of ideas and is created with problem-solving ingredients. Get started right away. Highlight the intricacies with our Swot Analysis Example Of Ppt. Educate folks on handling complications.
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Make the Perfect SWOT Analysis Presentation (Plus Free Templates)
SWOT analyses are one of those tools that can be applied to absolutely everything. You can use them for startups or for well-established companies. They are useful for whatever industry your company is in, and for whatever department in any given enterprise. A SWOT analysis can change the mind of a doubting investor. Or it can be an essential part of a semestral meeting of goals and achievements. Here you’ll find how to make the perfect SWOT Analysis Presentation and take your business to the next level. And, as always, you’ll also find some amazing free PowerPoint Templates so you can start working right away!
What is a SWOT Analysis?
A SWOT analysis is a straightforward, incredibly useful tool. It helps you evaluate your business position in the present. But it also helps you think about the future and plan strategically. SWOT analyses are great to get the ball rolling in the meetings, but also as a base for serious strategic planning.
What a SWOT analysis consists of is relatively easy. It is a way to identify your Strengths and Weaknesses and to consider the Opportunities and Threats that may appear on the horizon. A SWOT analysis is usually represented in 4 quadrants, each with bullet points. This way, anyone who looks at it will be able to see the complete picture. It also allows your audience to see how the 4 categories are interconnected to each other. Your Strengths should create Opportunities, and you need to be aware of your Weaknesses so you can soften the Threats.
Speaking of interconnection, SWOT Analyses are vital for keeping grounded any project or business you’re planning. It’s easy to forget that no enterprise (or at least anyone that implies others) is ever an island. Whether it’s customers, or collaborators, or employees or distributors, your work is usually bigger than yourself. Sometimes we get so excited about an idea that we can forget that even if we think it’s great, maybe the conditions for it aren’t right, or you don’t have enough resources to make it work. Doing a SWOT analysis is important because it helps you have an objective view of where you’re standing, and how your surroundings are.
This is why SWOT analyses are applicable to practically anything. Any project, business or enterprise you have in mind could benefit from being evaluated objectively in their context. You can even apply a SWOT analysis to different levels. A general, company-level SWOT analysis is always useful. But you can also make a SWOT analysis for one specific product or campaign. Companies always grow and evolve, and context is constantly changing, so it is important to make this type of evaluation every once in a while. For example, you can do a company-level SWOT for every semester, or every year, in order to establish with your team the achievements you have made and the goals for the near future.
Parts of a SWOT analysis
The best way to do a SWOT analysis is to sit with your team and start working point by point. It is important to keep an open mind and to avoid preconceived notions of the product or the company that might influence the analysis. In short, it should be as objective as possible.
Starting with a brainstorming session is always a good idea, especially when done on a board or something similar. This way, everyone will be able to see the complete picture. Using a board is great because it’ll allow you to add your team’s input immediately and the collaborative process will be more dynamic. After you’ve collected everyone’s ideas, then you can begin to edit and prioritize.
Probably some ideas will we repeated, or some can be grouped together since they’re similar. The editing process is important because it’ll help you tune and polish your SWOT analysis. It’s pretty common to realize that some things that you have added as opportunities are really strengths, or vice-versa. Maybe when you’re reading your weaknesses you’ll realize that there is an extra strength you didn’t realize at first. Or the threats will help you think of other opportunities. In any case, editing is a vital part of doing a SWOT analysis.
Many times SWOT analyses are presented as a double-entry chart. This is because it is easy (and helpful!) to align these 4 categories into 2 axes. First, each of these is either positive or negative for your company. And second, they are either internal or external. Thinking your SWOT analysis in this way can make it clearer when you’re trying to start. For example, Strengths and Threats are both internal characteristics, but one is positive and the other is negative.
In this section of your SWOT analysis, you should add the things your business does successfully. These are the things your business stands out in. Strengths can be physical assets, like the equipment, or your location, or a certain characteristic of the materials you use. But they can also be intangible. For example, your network, team assets, or your reputation. Anything that sums something to your company and makes you distinguishable from your competition is a strength.
Keep in consideration that if all (or almost) all of your competition is already doing it, it’s hardly a strength. For example, if all of them offer a low cost product, you also need to offer one too (otherwise it will become a weakness). In this case, the product’s cost is not a strength, it’s a necessity. This is why it’s so important to have a good understanding of your competitors. Strengths are those things that will really tilt the balance towards you.
This section refers to everything where you don’t quite reach your competition’s level. If your company underperforms in some aspect, or your production is lacking something, it is important to know it. It’s easy to ignore weak spots from the inside, so try to put yourself in the shoes of a customer. If you were going to buy your product, what would make you think twice about choosing yours over anyone else’s?
As with the Strengths, these can be tangible or intangible. It can be things like that the production cost is too high. Or it can also aspects that are not physical, like a bad reputation the brand needs to overcome. While it may be tempting to overlook the weaknesses in your product or company, it’s also extremely useful. Even if no one wants to hear they’re failing at something, it’s important to acknowledge it so you can work on it and move forward.
Opportunities
While Strengths are internal, Opportunities are positive, external factors that might influence you and your product. The easiest way to distinguish between these two is to consider if this factor depends on you or if you can change it in any way. Strengths, since they’re internal, depend on you. For example, your reputation, your product’s quality, your customer service. Opportunities, on the other hand, are factors that you can’t directly influence.
Both Opportunities and Threats, as external factors, are realities you just have to work with. There is no changing them or going around them. It’s just the economic and social context your business and your product exist in. It’s up to you to find aspects of your context that can be beneficial for your project. You’ll not be able to change your context, but you can certainly learn to read opportunities from it.
As well as with Opportunities, Threats are not factors that you’ll be able to change. But exactly because these are factors that don’t depend on you, you should be able to identify them. This way, threats will never catch you unprepared, and you’ll be able to work actively in diminishing them. This section is tricky to work with because it demands some medium and long term vision of both your business and your overall context. Even if you think everything is going well, it’s important to take external factors into consideration that can impact negatively on your project.
Changes in the economy, or the trends, or technological development can affect radically the way you do business. It’s great to complement this section with other analysis tests, like PEST, for example.
What to take into consideration in a SWOT Analysis Presentation
- A SWOT analysis presentation is also a great opportunity for you to polish it. You can use the presentation to get feedback on your analysis. Maybe someone in the audience has a new point of view that you haven’t considered before when doing your analysis.
- Take into consideration your public. Your SWOT analysis presentation can be a part of a pitch deck, for example. In this case, potential investors might not be very comfortable if you just throw in weaknesses and threats. You should definitely include them in your SWOT analysis presentation, as they will show you’re objective and grounded. But you can also add how you’re working on them, or how would you overcome them over time.
- Use concrete examples and data that support your claims. Your SWOT analysis will be much stronger. For example, if you say that your good reputation it’s one of your strengths, you can add positive reviews or a customer satisfaction evaluation. If you argue that some trend is going on the rise you can add a graph that shows this. Do your research and apply it to your SWOT!
SWOT Analysis Templates for the perfect presentation
Sharing your SWOT analysis in your presentation can be great. Even if it just began as brainstorming, a good SWOT will always be useful to present the bigger picture to your associates and investors. You can elaborate on it to explain the value proposition of your product or your brand.
However, making a PowerPoint out of it can be tricky. Since each section includes numerous bullet points, it can be difficult to fit in just one slide. It’s easy for it to look messy, or just plain boring. That’s why here you’ll find the best of the best free PowerPoint templates for your SWOT analysis presentation
Ultimate SWOT Analysis Template Pack
This creative PowerPoint template includes 6 slides to make your SWOT analysis presentation a success. It offers you 4 different options on how to present in one slide the Strengths, Weaknesses, Opportunities, and Threats. And, it also includes a slide in case you wish to separate each of these points into their own slide. Its creative style will help you convey all the important points of your business to your audience. And its creative blue design will make sure that no one loses focus during your presentation.
SWOT Analysis PowerPoint Templates
This template pack offers 3 different options to present your Strengths, Weaknesses, Opportunities, and Threats. It includes 8 different eye-catching icons to represent the 4 categories. Its modern design will help you capture your audience’s attention without it feeling cramped. This free PowerPoint template, as the last one, includes a model of an “S” Slide, in case you wish to present each cornerstone one by one.
SWOT Analysis Presentation Templates
This 9-slide pack is ideal for a complete, detailed SWOT analysis presentation. It includes the classic 4 quadrant matrix but it also includes several other types of slides to complement the presentation. This pack has a map slide, 2 percentage slides, and a honeycomb slide, among others. These will help you backup your Strengths, Weaknesses, Opportunities, and Threats with some rigorous, objective data. The great thing about this PowerPoint template is that is also has a beautiful color palette that will make your presentation much more eye-pleasing for your audience.
SWOT PowerPoint Template
This free PowerPoint template offers you a really complete and detailed option to present your SWOT analysis. You’ll find here 3 original designs to organize your presentation. You can use the “X” diagram to make the slide look more dynamic. There is also the chart option, for those who want to fit more information under each section. And you also have the double-entry chart to make a different SWOT that emphasizes in the external/internal factors. Whichever you choose, it will help your SWOT analysis presentation look completely different from all the rest.
It also has original diagrams for presenting each point in their own slides. You can forget about tedious bullet points with this template: it is filled with dynamic, visual ways to present all your data. It also includes a percentages slide to present quantitative data. And it has a sleek design that will help your presentation look more professional without being boring.
Playful SWOT PowerPoint Template
This colorful SWOT analysis template will assure you that your presentation doesn’t go under the radar. This pack offers 10 beautiful slides for everything you need in a SWOT analysis presentation. It has 2 different designs to present the 4 pillars. But it also includes other slides so you can present in detail each of these points. It includes a map with percentages slides to back up your arguments with some objective data. You can also find here a great compare and contrast slide.
All over the template, you’ll find original and eye-catching icons to make each of your points shine. This template is one of my personal favorites, and its playful and colorful design will really make your presentation stand out.
Financial SWOT PowerPoint Templates
The slides in this free PowerPoint template will complement perfectly any presentation you want to do about your business. This pack consists of 3 different SWOT analysis slides that will take your presentation to the next level. One of them is the classic 4-quadrant matrix for the Strengths, Weaknesses, Opportunities, and Threats. The other 2 will allow you to expand on each of these topics individually in a visually striking way.
Other Templates Packs that include SWOT Analysis Slides
Ultimate product hunt pitch deck powerpoint template.
This Pitch Deck template pack has everything you need to sell to your audience your project. SWOT analyses are a great way to show that you’re aware of your shortcomings and are carefully working actively on them. This way you’ll show your potential investor that you’re grounded and trustworthy. Check out more about Pitch Deck presentations in this article .
Dark themed 30 Slide Template Pack
The dark background in this PowerPoint template will make your presentation look professional and elegant. It includes 30 beautifully design slides for any information you want to show about your business. It has percentages slides, maps, processes, and, of course, a SWOT analysis slide.
Corporate Package of 20 Slides
This creative and colorful pack will work wonders for any business. It offers a wide range of slide designs. It has (aside from the SWOT analysis) pie charts, an iconic list, a map slide, and bar diagrams. Everything you could ever need in a corporate presentation!
Project Analysis PowerPoint Template
This one is a 10-slide pack perfect for a detailed but short project analysis. It includes a growth diagram, a couple of chart slides, and obviously, a SWOT analysis. In this case, this last one is presented as a double-entry chart. This template has a great color palette that will make your presentation look unique and fresh.
Business Presentation Template
This 20-slide business presentation includes some great slides, from circle diagrams to social media analysis. It also has a wide range of graphs and charts, like an organizational and a Gantt chart. Among all these, you’ll find a great knot SWOT slide to show your Strengths, Weaknesses, Opportunities, and Threats. This template has a lot of not-conventional diagrams that are really worth taking a look at!
Creative 30 Slide Mega Pack PowerPoint Template
In the 30 slides of this deck, you’ll find absolutely anything you could ever need for your business presentation. It’s filled with beautiful and eye-catching diagrams and charts for all your information. In the last part of this pack, you’ll find the SWOT analysis slide.
Playful Mega Pack Slide PowerPoint Template
This deck will help you catch your audience’s attention with its playful design and amazing graphs. There are great processes and growth diagrams, circle graphs, pros & cons…. You name it! And, among them, the obligatory SWOT analysis slide to complete a perfect presentation.
Creative Competitor Analysis Template
As part of determining your own value proposition, you have to know what your competitors are offering. This PowerPoint deck has everything you need to showcase what is your competition doing. Work on your competitors SWOT analysis: every one of their weaknesses can become a strength for you!
Playful Facebook Report Template
Even if this deck says “Facebook”, it is great for any social media report you need to present. Social media is such a big part of our lives now, that is vital that you take it into consideration. This template includes bar and line charts and a team slide so you can share with your team your social media campaigns. And, of course, your SWOT analysis.
A SWOT analysis can make a difference in your presentation to a potential investor or associate. It can help get your team on the same page. It can help evaluate your business performance and plan ahead. A customized slide design can help your SWOT analysis really stand out. It’s easy for SWOT analysis to look cramped, or too generic. If these templates are not enough, you can always contact our team of designers here at 24Slides . They’ll make sure your SWOT analysis presentation looks like no one else’s!
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SWOT Analysis (PowerPoint PPT)
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ZARA Case Study- PESTLE - SWOT Analysis
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Zara, the leading clothing and accessories brand based in Spain, is ruling the fashion market for more than 40 years now. Zara now has become synonymous to fast and affordable fashion items. – PowerPoint PPT presentation
- Zara is a Spain-based clothing and accessories retailer founded by husband-wife duo Amancio Ortega and Rosalia Mera under the umbrella of Inditex Group. Inditex is a large multinational conglomerate, which is made up of almost 10 companies, which specialize in clothing. Zaras estimated share of the total revenue of Inditex Group is 80 (Wlodzimierz, 2012). Its uniqueness of tracking and involving customers preferences made Zara the market leader in the apparel industry. The three products lines of Zara are women, men and children are showcased through its 1700 stores and an online store all over the world. Zara is noted for selling modern designs that the public needs with quality at affordable prices. Fashion director Louis Vuitton described it as the most devastating retailer in the world. CNN has called it a Spanish success story.
- Type of Industry
- Headquarters
- Sales/Revenue
- Area Served
- Number of Stores
- Competition
- Target Group
- This study is conducted to understand the market potential of Zara internally and externally. In this study, we are going to analyze the internal and external market environment of Zara and sharing some suggestions that the company should consider continuing their success. For the purpose of the study, the data presented here, is collected from various published sources and different case studies conducted on Zara. We have used two market analysis methods SWOT and PESTLE analysis to review Zaras business frameworks.
- Strength stands for all those aspects of the company, which give it a competitive advantage over other company.
- Weakness stands for the all the aspects which give the rival companies a competitive advantage.
- Opportunities are the areas of potential advantage, which the company can use profitably in future in order to outpace its rivals.
- Threats are those areas, which the company needs to be careful about if it wants to dominate the market.
- Zara possesses 90 of its stores in 88 countries including United States, Europe, Asia, Middle East and many, and the rest is the joint ventures or franchises. It boasts in-house production factories within proximity of the headquarters (Hill, Jones Schilling, 2014). It affords the company self-containment throughout the stages of its supply chain raw material selection, production, distribution etc. Here is a graphical representation of Zara supply chain for better understanding
- Traditionally, fashion companies use media in order to promote seasons trend. On the other hand, Zara is called fashion imitator because instead of predicting trends, it imitates the trends of the season and provides such fashion trend to its customer at the minimum amount of time possible. Zara maintains a supply chain that enables them to embrace the fast-changing tastes of its customers. It introduces new clothing models within few weeks only (Crandall, Crandall Chen, 2014). It reacts quickly designs new styles, gets them into stores in few days.
- Zara does not outsource its products in the hope of its reducing labor cost. Instead of outsourcing its work to cheap labor markets of Asia, it makes the most out of the cheap labor supply of Portugal and Galicia. This retailer giant is vertically integrated, unlike its competitors, HM, Gap, Benetton, control its designs, and RD facility production facilities, distribution centers, transport fleet, and 90 of its shops (Wlodzimierz, 2012). When the company is paying for factory time in China, the company does not own the company, they are a number of uncertainties they will counter. It helps the company to reduce the cost of warehouses as shipping is done from production factories itself.
- Zara produces more designs than all its rivals. As we mentioned earlier it produces about 10,000 designs annually as opposed to only 2000 designs for its rivals. Fast response to its customers demand enables Zara to meet customers expectations and ultimately that lead them to success. Such demand management lacked in Marks Spenser and to some extent with Sainsbury, they did not match their product with their customers expectations and this led the companies into trouble. Zaras design-to-stock-cycle varies from 4 to 6 weeks compared to the average six months of the traditional industry.
- Zara commits six months in advanced to only 15 to 25 of a seasons line, which means it produces 50 of its clothes are designed and manufactured in the middle of the season. If trends change, Zara reacts quickly, designs new styles according to the new fashion trends. With the help of their efficient vertically integrated supply chain, they get the designs into the stores while the trends are still peaking.
- Zara has 1923 stores across 88 countries in Africa, America, Asia-Pacific and Europe. Higher number of stores means greater distribution network and greater reach to the customers.
- 1975 - Opened its first Zara Store in downtown A Cortuna, Spain
- 1990 - Opened first Zara store outside Spain in Oporto, Portugal, then expanding to New York (1989) and Paris (1990)
- 2002 - Introduced its new distribution hub in Zaragoza, Spain
- 2003 - Opened first Zara home outlet
- 2004 - Unveiled store in Hong Kong, expanding global footprint to 56 countries
- 2007 - Introduced first online store to global consumers
- 2010 - Opened its first store in Bulgaria, India and Kazakhatan, increasing its presence to 77 countries
- 2011 - Opened online Zara stores in the USA and Japan
- 2012 - Revamped image based on four principals beauty, clarity, functionality, and sustainability.
- Zara stores have been popping up all over the world. The company invests a handsome amount of money buying storefronts beside luxurious brands to own the label of luxurious brands. It choose its locations very carefully to cater local customer by understanding their needs. They also follow tailored retail strategies to satisfy customers according seasonal trends
- Owing to its affordable brand label, customers get to enjoy high-end fashion clothes at affordable prices. Zaras apparel pricing ranges from 5 to 322, however, the average price point at Zara is 48. While comparing its prices with its one of the biggest competitor HM, the differential pricing structures of these two brands can be noticed. HMs most priced bracket in tops is 20 - 30, whereas, Zaras is 40 - 50.
- Centralized distribution system is the biggest problem of Zara. If there is any technical snag occur in the distribution network then the whole system can collapse. But in other apparel companies, the distribution networks are decentralized and not self-contained like Zara. As such even if one part of the network falls, there is no wholesale collapse of the entire network. Zara controls its production, suppliers, distribution system, retails stores, unlike its rivals that make it prone to unpredicted problems.
- The Fast Fashion strategy also has its own set of weaknesses. Zara can never be one of the premium luxury brands in the fashion world because it is considered as the great fashion imitator since it usually imitates runway fashion rather than predicting the styles of the season (Hansen, 2012). No doubt it provides its customers high-end designs, but its designers play smart a trick by copying designs of fashion week, rather creating some original on their own.
- Zara does not spend much money on advertising. It has a zero advertising policy unlike its rival Benetton, HM and GAP (Hansen, 2012). However, some of the major names of the glamour world are the brand ambassador of these companies. One of the biggest marketing moments for Zara was when Kate Middleton wore Zara dress (49.99) the day after her wedding to Price William (Dailymail.co.uk, 2016). However, this zero ad policy gives its rival greater public exposure.
- Zara has global market penetration. The company has market presence in all the four major continents. However, it still needs more expansion in Africa and Asia. In Africa, it has stores only in Egypt, South Africa, Morocco, Tunisia and Algeria. The company has more opportunities here. Africa has full potential stored for this company. Similarly in Asia, countries like China and Japan have more stores than India, Singapore, UAE and Saudi Arabia despite that fact that these countries have a substantial number of rich people.
- Another area is online marketing where the company needs to concentrate. The reason is most of the other companies like Benetton and GAP do not have good online marketing channels. Zara is already operating numerous online stores for a number of countries. However, it needs to expand its base for other countries as well in which online shopping is not available. It needs to invest more revenue in e-commerce sector in giving their products more exposure in front of their customers.
- Finally, distribution network in the US needs to increase while keeping the basic elements in mind. Statistics projects that US has only 52 Zara stores as compared to 453 in Spain, 157 in China, 92 in Japan and 84 in Russia. The huge geographical expanse of US calls for a greater number of stores. A large population of US requires more stores to satisfy the needs of the growing customer base in the US.
- Zara experiences fierce competition, not only locally but also globally. Locally Zara faces competition from Swedens HM and in-house brands like Massimo Dutti and Stradivarius, whereas, on the global platform, it faces competition with international brands such as in the US, the toughest competition is from the US based GAP.
- Zara shares no collaboration with international designers unlike HM, which has collaborated profitably with international designers like Karl Lagerfeld, Lanvin, and Alexander Wang. This can be a serious threat to the company. When a company collaborates with an internationally noted designer, young shoppers get interested in buying designer labels.
- PESTLE, one of most popular marketing tools, helps to analyze the external factors that affect an organization. PESTLE is mostly used when manager attempt to identify factors pose as threats to the organization or the opportunity that company can use to climb the ladder of success. PESTLE is acronyms of six essentials factors,
- Political factors refer to the policy of the government that involves legal and economic aspects
- Economic factors mainly demonstrate the changes in taxation, inflation in economic growth, the rate of exchange and rates of interest.
- Social factors mainly highlight any alteration in trends in the society, and its potential effect on the companys consumers.
- Technological factors concentrate on the advancement of technology and how the development of technology benefits to the customers.
- Legal factors purely talk about litigation or legal procedure that company has to undergo
- Environmental factors refer global situations like global warming, greenhouse effect, natural calamities, etc.
- Government Intervention
- Whenever, Zara plans to expand its roots to another country. It has to know the entire system before taking any permanent step. The reason is, the government of a country can easily change its policy, which will affect on the companys operation.
- British Riot Situation
- Expanding Business in Europe
- Zara is planning to expand its business in the Europe Union because of its safe and prediction economic circumstances. It will help the company to predict its market growth because Europe economy rarely changes
- Fluctuating Economy
- Zara has been witnessing fluctuation in last few years, but Zara is drawing its revenues successfully for last years. The recession in 2011, has not affected the company as such. The reason is, Zara deals in dollars and safer currency for its dealings. The company always evaluates the economical condition and currency rates of that country before entering its new markets (Knox, Agnew McCarthy, 2014).
- Prices differences in various countries
- Due to different customs duties and level of tariffs in various countries, the prices of Zara products vary in different countries. Here is a comparative study conducted by newspaper El Confidential demonstrating pricing differences in various countries, 22 to 24 higher in France, Italy and Germany.
- Sizes of Clothes 6 -16
- Keeping societal factor in mind, Zara creates its products while keeping the basic factors like, geographical position, race and origin of the country population. So you can find clothes for someone who is very skinny or for someone who is heavy weighter. It gives the company a societal advantage.
- Discounts and offers
- It is in our habit to incline to perceive add-ons such bonus packs as gains so as price discounts. Zara provides promotional codes, vouchers and offers deals to its customers. Zara promotes its products by various coupon sites where one can find its discount codes, which can be redeemed at their online shopping site or store.
- Launching Apps for Feasibility of Customers
- Zara tactfully uses information technology to support its international logistic system and an online store where exchange and return of products are involved. Zara gives its customers the chance to buy its products by iPod and in-house apps (Forbeswelcome, 2016).
- Interactive Maps to locate the store
- Zara projects a store locator on the website where you can easily locate a store by entering your desired region and location. The store locator will show you the closest stores around the entered location. Hence, it gets easier for the consumers to discover stores as the online maps show the exact location of the store.
- New Experience with Zara iPad app
- Zaras attempt in online shopping is revolutionizing the entire online buying experience. With just a few clicks on your iPads Zara online shopping app, you will now be able to conference with your friend while looking at the clothes on your tablets. This technology gives any buyer the opportunity to involve their friends suggestions while shopping for their own. The options like video chat, instant messaging and voice chat are available (Thestir.cafemom.com, 2016).
- Earthquake in Japan
- A series of disasters struck Japan in 2011, the tsunami was one the biggest one that devastated Japan in many ways. For the apparel industry and its supply chain, the short-term impact can affect organizations in log term. Damage to local infrastructure, power irruptions, closed ports are many few among the problems that apparel industry faced during this time.
- Asian Countries require rapid fashion change
- Weather in Asian countries is totally different from the European countries. Five extreme seasons rule the weather, whereas winter rule in European countries. Variation in seasons requires rapid fashion change based on the local weather. Instead focusing on seasonal changes, Zara sells clothes for the normal weather.
- Litigation changes in different countries
- The government of Russia, India and Mexico provides their own version of corporate policies, and the company has to alter operation according to the set policies. In this manner, the pressure is always on the Zara products in terms of ensuring that they are following proper litigation in their business operations.
- Copyright Issues
- Big fashion retailers like Zara value their brand equity because they develop a bond with their customers through their brand names and trademarks. But sometimes, it becomes impossible for the organization to implement copyright law. It is true that the Zara launch its new design, you will find the same design at lower cost at some local shops. But sometimes the company itself face few copyright issues, the recent one with global brand Fendi. Roman fashion brand Fendi claimed that Zara had unlawfully used their photographs that had been taken from Fendis show in the 2013 fashion week.
- It might be said that Zara has the potential to be largest clothing retailer in the world. However, fast fashion policy must also go hand in hand with aggressive marketing using all modes of marketing channels. Distribution network must expand especially in Africa and America to get the maximum exposure for the brand. After assessing its internal and external factors, it is noticed that Zara manages to stay up at the revenue growth due to its unique and strong model of the business. It is advisable that the company should continue to launch creative and fresh fashion to satisfy the need of customers.
- Based on SWOT and PESTLE analysis, Zara will stay as the leader in the apparel industry is spite of the challenges and threats it would face. Its unique supply chain infrastructure and efficiency of the business operation give the company the competitive advantage, which reflects in their sales and revenues.
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Title: ZARA Case Study- PESTLE - SWOT Analysis