biography for website

27 of the Best Professional Bio Examples I've Ever Seen [+ Templates]

Published: December 20, 2023

80+ Professional Bio Templates & Examples

Create a compelling professional narrative for a proper, attention-grabbing introduction.

Thank you for downloading the offer.

As a writer, I have to let readers and potential clients know my expertise, my skills, and why they should work with me or be interested in what I say. So, a professional bio is a must in my industry.

Though I'm definitely familiar with professional bios, I can admit they can be challenging. What do I include? What do readers need to know?

As daunting as writing a professional bio can be, professional bios are crucial when applying for jobs, seeking new clients, or networking. A professional bio also gives the world a brief snapshot of you and your professional ideals.

If you‘re at a loss for how to write a professional bio that packs a punch, I’ve got you covered. In this journey, tools like HubSpot’s user-friendly drag-and-drop website builder can be instrumental in showcasing your professional bio online with ease and style.

I will walk you through how to write a professional bio that you can proudly publish, provide professional bio templates, and show you the best professional bio examples you can get inspiration from.

What is a professional bio?

Professional bio templates, how to write a professional bio, best professional bio examples, how to write a short bio.

LinkedIn Summaries
Speaker Intros
Website Bios
Professional Profile

You're all set!

Click this link to access this resource at any time.

Tell us a little about yourself below to gain access today:

A professional bio or biography is a short overview of your experience. Professional bios usually include details about education, employment, achievements, and relevant skills.

Purpose of Professional Bios

A bio tells an audience about who you are, what you've done, and what you can do. It can help potential employers, fans, or customers understand your personality and what you stand for.

Writing a bio without a clear starting point is challenging — believe me, I've tried. To ease the process, here are some templates I put together to get you started.

I‘ve found it’s best to keep your professional bio honest and to the point. Too long of a bio, and you risk losing your audience's attention. After all, audiences will only read a web page for less than a minute before clicking elsewhere.

And honesty is key because most consumers and clients won‘t invest in someone or something if it doesn’t seem trustworthy. In fact, 67% of consumers say they must trust a brand before investing in its products or services.

"Plus," she adds, "I'm always happy to talk about my cats at any given moment. You never know when a fellow cat mom could be reading."

Values and Work Approach

Your values can sometimes show your work ethic more effectively than your career path. It can also help you endear yourself to employers and colleagues who want to work with people with similar values.

So don‘t be shy: Share how you incorporate your values into your work. Whether it’s a commitment to innovation, customer satisfaction, or ethical decision-making, explain what drives you and be enthusiastic about it.

Your Personality

Remember: Your bio should always include a taste of your personality! Your sense of humor, creativity, or collaborative nature could all give readers a sense of who you are. This helps readers connect with you on a more personal level.

Remember to tailor your bio for different platforms and audiences. Also, keep it concise and impactful while highlighting the most relevant information in each context.

First-Person Bio vs. Third-Person Bio

While first-person bios are common, third-person bios can be more effective in formal situations.

Your decision to write your professional bio in the first or third person depends on your desire to leave a more personable or assertive impression.

Both approaches work, provided you tailor them to your goals and audience. What’s important is to be clear and tell your story in a way that connects with your reader.

How to Write a First-Person Bio

Writing in the first person can be a great way to connect with your audience when building a personal brand. When you write a first-person bio, use "I" or "me" to make yourself relatable and approachable.

Here's one way I’d write a first-person bio:

"I'm a freelance writer specializing in small business content. I've worked with companies in a variety of industries like home care to fine leather goods."

Speaking in the first person here connects you with a client or brand based on your experience and opinions. Put another way, writing a first-person bio is like telling your story to your audience.

Here are a few tips to make your first-person bio great:

Don’t start every sentence with "I."

Showing instead of telling is a great approach.

Let’s say you’re a writer who wants to create a short professional bio. Instead of saying, "I love to write," you can say, "Writer. Bad but enthusiastic dancer."

This portrays your writing skill, shows your personality outside of writing as a dancer, and includes a little sense of humor, which is essential for a writer.

Remember, you know yourself better than anyone.

Adding a back story to your bio helps create context for the roles and successes you write about. Think of it like a case study about who you were, what you are now, and the process that got you to your current position.

Focus on valuable details.

Quick facts about you can showcase your identity and values. For example, if you're writing a bio for LinkedIn, think about how to tie your hobby into what you do.

Let's say Animal Crossing is your hobby. Does it align with your career aspirations? It can be a great addition to your bio if you want to pursue a video game career.

However, if your interests lie elsewhere, including a more relevant hobby is better.

How to Write a Third-Person Bio

Third-person bios sound more authoritative and objective. So, if you’re job searching in a formal industry, applying for grants, or trying to get published, you may want to stick to the third person.

For instance, when you write a third-person bio, you may start with:

"Jasmine Montgomery is a Senior Hiring Manager at L’Oreal based in New York. She recruits across several business units to connect with the brightest talent from around the globe."

By only using your name and pronouns to speak about yourself here, you are letting your title and skill set speak for themselves.

These bios create distance between the subject of the bio (you) and the reader through a third person. This person could be anyone, but they usually speak in a tone emphasizing their expertise.

This makes third-person bios feel aloof or overly formal sometimes.

Ideally, your third-person bio should sound friendly but polished, like a message from a close colleague at work. Here are a few tips on how to write a great third-person bio.

Write from the perspective of someone you know and trust.

It can be challenging to write about yourself, so try to see yourself from the perspective of your favorite person at work or a mentor you trust. This can help you write from a position of authority without feeling self-conscious.

Show the reader why they should trust your opinion.

A professional bio often reflects a specific industry or niche. With this in mind, your text should include relevant details that professionals in your industry know. Avoid jargon whenever you can.

Remember, you're telling a story.

If you want a third-person bio, but you're used to writing in first-person, it may help to write it the most comfortable way for you.

Your professional bio is an essential piece of writing, so edit it carefully. Edit your writing from both points of view and see which works best for your target audience.

Here's how to write a professional bio, step by step.

Create an 'About' page for your website or profile.
Begin writing your bio with your first and last name.
Mention any associated brand name you might use.
State your current position and what you do.
Include at least one professional accomplishment.
Describe your values and how they inform your career.
Briefly tell your readers who you are outside of work.
Use humor or a personal story to add flavor to your professional bio.

If you’re anything like me, you probably don't think about your professional bio until you’re asked to "send one over via email."

You have one afternoon to come up with it, so you scramble together a bio that ends up reading like this:

"Rodney Erickson is a content marketing professional at HubSpot, a CRM platform that helps companies attract visitors, convert leads, and close customers.

Previously, Rodney worked as a marketing manager for a tech software startup. He graduated with honors from Columbia University with a dual degree in Business Administration and Creative Writing."

To be fair, in certain contexts, your professional bio needs to be more formal, like Mr. Erickson's up there. But there are also cases where writing a personable and conversational bio is good.

Whether you choose the formal or casual route, use the following steps to create a perfect bio.

1. Create an 'About' page for your website or profile.

You need an online space to keep your professional bio. Here are a few to consider (some of these you might already have in place):

Facebook Business page .
Industry blog byline .
Instagram account .
Personal website .
LinkedIn profile .
Industry website .
Personal blog .

As you'll see in the professional bio examples below, the length and tone of your bio will differ depending on the platforms you use.

Instagram, for example, allows only 150 characters of bio space, whereas you can write as much as you want on your website or Facebook Business page.

2. Begin writing your bio with your first and last name.

If your readers remember nothing else about your bio, they should remember your name. Therefore, it's a good idea for your first and last name to be the first two words of your professional bio.

Even if your name is printed above this bio (hint: it should), this is a rare moment where it's okay to be redundant.

For example, if I were writing my bio, I might start it like this:

Lindsay Kolowich

Lindsay Kolowich is a Senior Marketing Manager at HubSpot.

3. Mention any associated brand name you might use.

Will your professional bio represent you or a business you work for? Ensure you mention the brand you associate with in your bio. If you're a freelancer, you may have a personal business name or pseudonym you advertise to your clients.

Here are a few examples:

Lindsay Kolowich Marketing.
SEO Lindsay.
Kolowich Consulting.
Content by Kolowich (what do you think ... too cheesy?).

Maybe you founded your own company and want its name to be separate from your real name. Keep it simple like this: "Lindsay Kolowich is the founder and CEO of Kolowich Consulting."

4. State your current position and what you do.

Whether you're the author of a novel or a mid-level specialist, use the following few lines of your bio to describe what you do in that position. Refrain from assuming your audience knows what your job title entails.

Make your primary responsibilities known so readers can know you and understand what you offer to your industry.

5. Include at least one professional accomplishment.

Just as a business touts its client successes through case studies, your professional bio should let your audience know what you've achieved.

What have you done for yourself — as well as for others — that makes you a valuable player in your industry?

6. Describe your values and how they inform your career.

Why do you do what you do? What might make your contribution to the market different from your colleagues? What are the values that make your business a worthwhile investment to others?

Create a professional bio that answers these questions.

7. Briefly tell your readers who you are outside of work.

Transition from describing your values in work to defining who you are outside of work. This may include:

Your family.
Your hometown.
Sports you play.
Hobbies and interests.
Favorite music and travel destinations.
Side hustles you're working on.

People like connecting with other people. The more transparent you are about who you are personally, the more likable you'll be to people reading about you.

8. Use humor or a personal story to add flavor to your professional bio.

End your professional bio on a good or, more specifically, a funny note. By leaving your audience with something quirky or unique, you can ensure they'll leave your website with a pleasant impression of you.

Following the steps above when writing your bio is important, but take your time with one section. People consume lots of information daily. So ensure your bio hooks 'em in the first line, and you won’t lose them.

(P.S. Want to boost your professional brand? Take one of HubSpot Academy's free certification courses . In just one weekend, you can add a line to your resume and bio that over 60,000 marketers covet.)

Why Good Bios Are Important for a Professional

You may think, "How many people read professional bios, anyway?"

The answer: A lot. Though there's no way to tell who is reading it, you want it catchy. Your professional bio will delight the right people coming across it on multiple platforms.

Professional bios can live on your LinkedIn profile , company website, guest posts, speaker profiles, Twitter bio , Instagram bio , and many other places.

And most importantly, it‘s the tool you can leverage most when you’re networking.

Bottom line? People will read your professional bio. Whether they remember it or it makes them care about you is a matter of how well you present yourself to your intended audience.

So, what does a top-notch professional bio look like? Let‘s review a few sample bios for professionals like you and me. Then, we’ll cover bio examples from some of the best people in the industry.

Short Sample Bios

Your bio doesn't have to be complicated. Here are five samples to glean inspiration from.

Example 1: Friendly Sample Bio

"Hey! My name is Ryan, and I'm a marketing specialist passionate about digital advertising. I have five years of experience managing various online campaigns and improving brand visibility for clients across multiple verticals. I love analyzing consumer behavior and leveraging data-driven strategies to maximize ROI. Outside work, I enjoy traveling, taking funny photos, and exploring new hiking trails."

Example 2: Mid-Career Sample Bio

"Jennifer Patel is a versatile graphic designer known for her creative approach and attention to detail. With a background in visual arts and eight years of experience, Jennifer has worked on diverse projects ranging from logo designs to website layouts. Her ability to understand and translate client needs into visually striking designs sets her apart. Jennifer finds inspiration in nature, music, and pop culture."

Example 3: Sales Sample Bio

"I'm a seasoned sales executive with a track record of exceeding targets and building strong client relationships. With a background in B2B sales, I've built a natural ability to understand customer needs and consistently exceed quota every month. I pride myself in my communication skills and strategic approaches, which have helped me thrive in highly competitive markets such as SaaS sales. Outside work, I enjoy playing basketball and volunteering at local charities."

Example 4: HR Sample Bio

"I am a dedicated human resources professional with a passion for fostering a positive workplace culture and facilitating employee development. With eight years of experience in talent acquisition and HR operations, I've played a key role in building high-performing teams. I'm known for my strong interpersonal skills and ability to create inclusive and supportive work environments. In my free time, I enjoy practicing yoga and exploring new culinary experiences."

Example 5: Software Engineer Sample Bio

"David Chang is a senior software engineer specializing in backend development. With a strong background in computer science and six years of experience, David has successfully built scalable and efficient solutions for complex technical challenges. He is well-versed in various programming languages and frameworks like C++, Java, and Ruby on Rails. In his spare time, David enjoys reading science fiction novels and playing the guitar."

Below, we've curated some of the best professional bio examples we've ever seen on Twitter, Instagram, Facebook, LinkedIn, and the various places you might describe yourself.

Check 'em out and use them as inspiration when crafting your own.

Chimamanda Ngozi Adichie: Author
Chima Mmeje: SEO Content Writer
DJ Nexus: DJ
Lena Axelsson: Marriage & Family Therapist
Mark Levy: Branding Firm Founder
Audra Simpson: Political Anthropologist
Marie Mikhail: Professional Recruiter
Wonbo Woo: Executive Producer
Chris Burkard: Freelance Photographer
Lisa Quine: Creative Consultant
Nancy Twine: Hair Care Founder
Trinity Mouzon: Wellness Brand Founder
Alberto Perez: Co-Founder of Zumba Fitness
Ann Handley: Writer and Marketer

1. Chimamanda Ngozi Adichie : Author

Bio platform: personal website.

Chimamanda Ngozi Adichie begins her professional bio with an invitation to her roots.

In a few paragraphs, she describes when and where she was born, her family, her education, her honorary degrees, and the depth of her work, which has been translated into 30 languages and several publications.

She can keep readers engaged by leading with a powerful hook that aligns with her target audience’s marketing needs.

There’s clarity about who Chima serves.
The hook is bold, catchy, and compels anyone to read further.
Including client results makes clients visualize what they can expect.

3. DJ Nexus : DJ

Bio platform: facebook.

This New England-based DJ has single-handedly captured the Likes of over 2,000 people in and beyond Boston, MA. And even if you don‘t listen to the type of music he produces, it’s hard not to read his compelling Facebook bio.

For instance, consider his tagline, under "About" — " Quiet during the day. QUITE LOUD at night! " DJ Nexus tells you when he works awesomely. I got goosebumps just imagining a dance club where he might play music.

The second is the "long version," which is even more interesting than the first. Why? It reads like a story — a compelling one, at that. In fact, it gets hilarious in some parts.

The second sentence of the bio reads: "He was frightened of public school, loved playing baseball and football, ran home to watch ape films on the 4:30 Movie, listened to The Jam and The Buzzcocks, and read magic trick books."

Here's another excerpt from the middle:

It's a well-put value proposition that sets her apart from the rest of the HR industry.

Marie concludes her bio with a smooth mix of professional skills, like her Spanish fluency, and personal interests, such as podcasting and Star Wars (she mentions the latter with just the right amount of humor).

Straight off the bat, Marie uses a story to share her experiences of how she began as a recruiter.
It provides a subtle pitch for readers to check out her podcast.
The bio exudes Maries approachable, fun, and playful personality.

8. Wonbo Woo : Executive Producer

Wonbo Woo is the executive producer of WIRED's video content and has several impressive credits to his name. What does this mean for his professional bio? He has to prioritize.

With this in mind, Wonbo opens his bio with the most eye-catching details first (if the image below is hard to read, click it to see the full copy ).

I wouldn‘t necessarily be inclined to follow Chris if his bio had simply read, "I post beautiful images." But images that inspire me to travel? Now that’s something I can get behind.

Last, he ends on a humble, sweet note: "He is happiest with his wife Breanne raising their two sons." So inject personal information into your bio — it makes you seem approachable.

It highlights Chris’s achievement without bragging.
The last sentence portrays Chris as a responsible man who loves his family.
The well-written bio speaks to nature lovers who like the outdoors, surfing, and more. This gives them reasons to follow Chris.

10. Lisa Quine : Creative Consultant

Bio platform: portfolio website.

Creative professionals who specialize in visual art may find it challenging to balance the writing of their bio and displaying of their portfolio. Not Lisa Quine. Lisa has an exceptional balance of her professional bio and creative work.

Throughout her bio, you'll notice the number of murals she's completed and a brief timeline of her career. This helps her paint the picture of who she is as a professional.

The rest of her bio similarly focuses on Twine's strengths as someone who’s able to take hair care "back to basics."

Mouzon effectively grips the reader's attention with this introduction and then dives into some of her impressive accomplishments — including a brand now sold at Urban Outfitters and Target.

The language used throughout Mouzon's bio is authentic, real, and honest.

For instance, in the second paragraph, she admits:

"While building a brand may have looked effortless from the outside, starting a business at age 23 with no resources or funding quickly forced me to realize that early-stage entrepreneurship was anything but transparent."

As an avid Zumba fan, I was excited to include this one. Perez styles his LinkedIn bio as a short story, starting with his background as a hard-working teen who held three jobs by age 14.

His bio tells the fun and fascinating origin story of Zumba, in which Perez, an aerobics teacher in Florida at the time, forgot his music for class and used a Latin music cassette tape instead ... "And it was an instant hit!"

His bio continues:

"Shortly after he was connected to Alberto Periman and Alberto Aghion, and Zumba was officially created ... What started as a dream now has 15 million people in more than 200,000 locations in 186 countries who take Zumba classes every week."

There's something in there for everyone.

The last section of the bio shows Ann’s warm personality — "Ann lives in Boston, where she is Mom to creatures two- and four-legged."
Written in the third person, this bio has lots of proof (like followers), which shows Ann is a terrific marketing leader.

If you're posting a bio on a social media account or sending a quick blurb to a client, you want to keep it short and sweet while showcasing your accomplishments.

To get started, use these best practices for writing your short professional bio:

Introduce yourself.
State what you do.
Add key skills or areas of expertise.
Include a personal mission statement
Celebrate your wins.
Provide your contact information.
Show them your personality.

1. Introduce yourself.

Your introduction is your first impression, so always begin by telling people who you are. You may start with a greeting like, "Hello, my name is" or "Hi! Let me first introduce myself …" when sending your bio as a message.

If you’re writing a bio for an online platform, stating your name at the beginning works as well.

Leading with your name — even as a question — is important for recognition and building relationships.

2. State what you do.

Give people an idea of what you do daily and where you work. Your job title is how the people put you into context and consider whether your profession relates to their industry.

So detail your most relevant work in your short bios, like CEO, professor, and author.

Take a cue from Angela Duckworth , who specifies what she does in her LinkedIn bio:

3. Add key skills or areas of expertise.

If you send a bio to a client or potential employer, highlight your most valuable skills. For instance, if your expertise is in social media marketing and content creation, like Ivanka Dekoning , list these skills.

A joke. "Some mistakes are too much fun to only make once. At least that’s what I learned when I created…"
Mention a hobby. "I’ll be honest: for me, tennis is life — Go Nadal!"
A fun fact. "Every year, I watch 100 new films! I’m a cinephile and love every movie genre."
A few emojis related to your interests. "🎶🤖🎾🎬🎭"

Whichever way you choose to get personal, give people a glimpse into who you are as an individual.

When writing a short bio, it can be tempting to pack in as much relevant information about yourself as possible — but this isn’t the most effective approach.

Instead, focus on including the details that you and your audience care about most and leave out the fluff.

Let's dive into a few examples of short professional bios.

Short Professional Bio Examples

Tristen Taylor: Marketing Manager
Lianna Patch: Copywriter
Precious Oboidhe: Content Strategist and Writer
Rebecca Bollwitt: Writer
Megan Gilmore: Cookbook Author
Bea Dixon: Feminine Care Founder
Tammy Hembrow: Instagram Influencer
Dr. Cody: Chiropractor
Larry Kim: Founder
Dharmesh Shah: Founder and CTO
Lily Ugbaja: Content Strategist
Ian Anderson Gray: Marketer
Van Jones: Political Commentator, Author, and Lawyer

1. Tristen Taylor: Marketing Manager

Bio platform: blog byline.

Tristen Taylor is a Marketing Manager here at HubSpot. She's written content for HubSpot's Marketing, Sales, and Customer Service blogs; her blog author bio is one of my favorites.

What I love most about Tristen's bio is that it’s a great example of how to deliver information about yourself that is relevant to your work while also sharing fun details that audiences will find relatable.

Her bio reads:

"Building from her experience with GoCo.io and Southwest Airlines, Tristen's work has been recognized by Marketing Brew and BLACK@INBOUND. She lives in Washington, DC, attending anime conventions and painting in her free time."

Gilmore further includes a CTA link within her Instagram bio that leads followers to free, ready-to-use recipes. You might think, " Why would she do that since it discourages people from buying her book?"

But that couldn't be further from the truth.

By giving her followers the chance to try out her recipes, she's slowly turning leads into customers. After I tried a few of her Instagram recipes and loved them, I bought her book, knowing I'd like more of what she offered.

The bio is short and direct.
The CTA link includes an invitation for people to join her newsletter. Meaning, she can build her email list.

6. Bea Dixon : Feminine Care Founder

Bea Dixon, Founder and CEO of The Honey Pot Company, efficiently uses the space on her Instagram profile to highlight who she is as a well-rounded human — not just a businesswoman.

For instance, while she highlights her girl boss attitude with a tiara emoji, she equally calls attention to her fashion interests (Free People), her pets, Boss and Sadie, and her love for ramen noodles.

What more do you need to know?

Ian doesn't take his bio too seriously but uses every character to highlight everything about him.

He includes his skills as a marketer and podcast host, who he is outside work as a dad, and what he can help you do. His smiles also give the bio a sense of humor and realness.

Don't forget to share this post!

Portfolios vs. Resumes — The Complete Guide

40 Interests That Deserve a Place on Your Resume

Making the Most of Electronic Resumes (Pro Tips and Tricks)

How to Write a Simple, Effective Resume (+20 Examples)

How to Write the Perfect Project Manager Resume

27 of the Best Professional Bio Examples We've Ever Seen [+ Templates]

31 Free Resume Templates for Microsoft Word (& How to Make Your Own)

How to Write the Perfect Resume for Internships

Maximize Your Impact: 205 Action Verbs to Use on Your Resume

How Far Back Should a Resume Go? Everything You Need to Know

Create a compelling professional narrative for your summary, bio, or introduction.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Home » Designing Websites » How to Write a Bio for a Website: Tips, Examples, and Step-by-Step Guide

How to Write a Bio for a Website: Tips, Examples, and Step-by-Step Guide

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

Written and researched by:

Crafting an engaging, compelling, and authentic bio for your website is an art form. As the digital face of your personal or professional brand, a well-written bio sparks interest in what’s to come. It’s a smart way to grab someone’s attention and get them invested in you or the business. This is why many website builder and CMS templates come with a bio page built-in, ready for you to fill out.

But how do you write a standout bio for your website? That’s the purpose of this guide, which has everything you need to know about writing a website bio, from understanding what audiences want to see to showcasing your unique selling propositions (USPs).

The Importance of a Compelling Bio

A compelling bio should be a fundamental part of building your website , and it serves as many things. It’s an opportunity to share your story and values with the aim of creating a connection between yourself and your readers.

The personal bio page on your website also highlights your expertise , as well as any qualifications and achievements. Lastly, a bio allows you to build your personal brand and strike a chord with audiences.

Tips for Writing a Bio

So you want to know how to write a bio for a website? Crafting a well-rounded and compelling bio requires a blend of professional storytelling and a touch of personal flair. We recommend you add these essential ingredients when writing a bio – doing so will increase its chances of standing out from the crowd.

1. Know Your Audience

Who is your audience? From demographics to their interests and needs, thinking about the makeup of your website visitors is the first step to crafting a good bio. Knowing your audience inside out means you can tailor the bio to speak directly to them while meeting their expectations and addressing their interests.

2. Be Clear and Concise

A good bio is focused and concise without any noise. It provides all of the necessary information about you without overwhelming the reader. Aim for clarity and brevity so your bio is easy to read and digest .

3. Showcase Accomplishments

Don’t be afraid to tell people what you’ve achieved, be it awards, certifications, or anything that you’re particularly proud of! Any recognition that demonstrates expertise and validates your credentials will bolster your credibility and enhance your bio.

4. Inject Personality

Let people see the real you through authenticity. If you’re naturally humorous, why not showcase it in your bio? Or if you have an avid hobby, don’t be afraid to share it and give people a glimpse into what you do outside of your professionalism. Personalizing your bio makes you more relatable .

5. Use a Professional Tone

While adding personality is important, aim to uphold a professional tone that aligns with your brand image and industry. Striking a balance between professionalism and personal touch is key to a well-written bio.

6. Update Regularly

Your bio should be a living document. Regularly review and update it to reflect any changes in your career or new accomplishments . Having an up-to-date bio shows people you’re engaged, which is a positive sign in itself.

7. Proofread

Ensure your bio is free from grammar and spelling errors. A proofread bio promotes professionalism and attention to detail . You can always run it through a grammar checker, but the best way to proofread your bio is to read it out loud. It helps with the flow of your writing.

8. Show Unique Selling Points

Include your unique selling points (USPs) in your bio. These are the things that set you apart from the competition and make you unique. Is there something you’ve achieved that is particularly impressive? Include it in the bio.

9. Consider Social Bios

Think about adapting your bio for different platforms , creating longer and shorter versions. Social media is a great place to build your brand and it’s worth exploring different social networks, like Instagram and Facebook, to include a bio.

Step-by-Step: How to Write a Good Bio for a Website

A structured bio compliments the design of your website and hooks readers in. Using this format, you can make a positive impression on visitors from the outset. Here’s what that may look like in six steps:

1. Start With a Strong Opening

The opening sentence needs to capture attention and immediately convey your unique value proposition or core expertise. An engaging introduction sets the stage for the rest of your bio.

2. Provide a Brief Overview

Share a succinct summary of your professional journey. From experiences to qualifications, highlight your expertise to make yourself a trusted figure in your field of expertise .

3. Share and Highlight Relevant Details

Weave in specific details that align with your website’s purpose and resonate with the target audience. This may involve detailing the impact of your work, explaining your methodology, or outlining your strategic approach.

4. Utilize Testimonials

Boost your bio’s credibility by incorporating testimonials or feedback from satisfied clients or customers. Using social proof reinforces your claims and provides tangible evidence of your capabilities.

5. Add a Picture

People like to put a face to the name. Including a professional headshot adds a personal touch to your bio and offers visitors a visual representation of the person behind the accomplishments.

6. Call to Action

Wrap up your bio with a compelling call to action. Whether it’s inviting visitors to explore your services, read the latest blog post, or get in touch for further information, the aim is to encourage engagement and promote further interaction with your website.

Website Bio Examples & Why We Like Them

Check out these real-life examples so you can feel inspired when it’s time to write your bio:

Melanie Everett, Real Estate Professional

A bio page for Melanie Everett's real estate website

Running a real estate company is no easy feat. But Melanie Everett adds a personal touch to her company’s website by using a first-person narrative . This helps engage readers and is a strategy that brings her closer to the audience.

Melanie tells a story of initial apprehensions and early-day struggles leading to where she is now. It’s a method used to build empathy but also shows her dedication. With this approach, she creates a deeper connection and builds trust.

Even better, Melanie offers readers a deeper insight into her real estate story (if they want to know more), offering a part one, two, and three.

Dave Harland, Copywriter

Website bio page for copywriter, Dave Harland

Dave Harland does words, and he does them well. Nowhere is this more obvious than in the bio on his personal website. The “About” page of Dave’s site narrates his journey into the world of writing, culminating with a call to action.

What’s so good about Dave’s profile is the story it tells through humor. The headline, “Battering my dad at Scrabble since 1988”, introduces you to someone who has become a wordsmith – but it does in a way that’s engaging and eye-catching.

Van Jones, Podcast Host

Van Jones’s bio is an excellent example of how to keep it short and sweet while still engaging readers. The CNN podcast host uses his Twitter bio’s character restriction creatively–instead of only listing his profession, he includes a podcast tagline, the Twitter handles of CNN and other outlets he collaborates with, as well as the podcast’s schedule.

His achievement as a New York Times bestseller is also featured. But what stands out the most in his bio is his identity as a dad, which takes precedence over his jobs and accolades and reminds us that he is, above all else, a human being. Going down this route humanizes Van and makes him more relatable .

How to Write a Short Bio for a Website

As seen in the previous examples, knowing how to write a short bio for a website bio helps summarize your information in a quick snapshot . You can do that by:

Starting with a captivating opener that summarizes your role or unique selling point
Briefly outlining your relevant experiences or qualifications which help you stand out as an authority in your industry
Highlighting significant achievements or skills to share your expertise
Including a touch of personality or personal details
Ending with a call to action , guiding readers on what to do next

Essentially, you want to keep a short website bio concise and to the point, giving the audience enough details without requiring them to spend too long reading your information. Do that, and you can hit the right notes even if the bio is on the shorter side.

Customizable Bio Template

When you’re crafting your own website bio, it can be helpful to have a template as a starting point. Here’s a basic outline that you can customize:

Opening Statement: Start with a captivating introductory sentence that encapsulates your unique skills or value proposition.

Professional Journey: Briefly outline your career path, focusing on the experiences and qualifications that are most relevant to your website’s focus.

Key Accomplishments and Skills: Highlight specific achievements and skills that demonstrate your expertise and set you apart in your field.

Personal Insights: Share a bit about your personal life or interests to foster a human connection with your readers.

Contact Information/Call to Action: Wrap up your bio with clear instructions for how visitors can contact you or explore your services further.

How to Write a Bio for a Website: Summary

Think of your website bio as the entryway to you and your business. It’s a chance for website visitors to buy into who you are and what you do. By using the tips in this guide, such as injecting personality and using a professional tone, you can create a website bio that resonates with readers and gets them invested.

Why are website bios so important?

How long does it take to write a website bio, how often should i update my website bio, written by:, found this article helpful.

Share this article or comment below!

Which Website Platform is Best for You?! Take the quiz to find out!

Welcome to the

Digital Grace Design Blog

How to Write a Bio for Your Website

Business , Creative Entrepreneurs , Interior Designers , Photographers , Showit , Website Design , Wedding Professionals

Raise your hand if you’ve ever said this:

“Writing copy for my website would be so much easier if I didn’t have to write about myself.”

I hear this ALL the time from my website design clients .

You’re not alone. Many creatives find it easier to talk about their clients than their own work. Sometimes we can be too close to our own work to know how to effectively communicate how much value we bring to our ideal clients.

This is especially true when you try to write a bio.

Your bio can be used in a few different ways. It is often found on your About page, but it can be repurposed for social media platforms, your blog, other pages on your website, and more.

Having a bio that explains who you are, what you do, and who you help is essential to your growth as an online business owner.

If you are struggling with how to write a bio for your website, I’ll show you every element you need to make it pop on your About page and give you a few real-life examples to kickstart your brainstorming process.

Writing a website bio can be easier than you think if you follow along these tips.

6 things to consider when you write a bio for your website

Before I cut you loose to write your own bio, it’s important to know which elements need to go into your bio. Otherwise, you run the risk of creating a bio that doesn’t tell your audience what they want to know, or tells them way too much.

So where do you start?

This is what I recommend doing.

Determine your voice

One of the first questions to ask yourself is if it makes sense for your bio to be written in first person or third person. What I mean by this is determining if you want your bio to read from the point-of-view of an “I” or “she/he.”

A first-person voice would say “I want to help clients achieve their dreams,” whereas third-person says “She wants to help clients achieve their dreams.”

You might want to write in first person if you are building a personal brand or want to come across as more friendly and approachable. This is a great fit for creatives who are solopreneurs or the main face of their brand.

Writing in third person means taking the perspective of an outsider. It reads like someone is talking about you rather than having you talk about yourself. It can appear more academic and professional, which may be a fit if your audience is attracted to a formal style of writing.

Once you’ve made this decision, you’ll want to think about if an “I” or “we” voice feels like the best fit. You could use “we” if you want your brand to appear larger or to come across as a unified team. There’s no right or wrong way to do this!

Not sure which one is the right fit for you?

To make your decision easier, here’s is an example written in the three styles I reviewed above:

First Person (“I” Voice) : Hi, my name is Sarah Blodgett, and I’m passionate about helping clients turn their dream vision into a fully functional and beautiful Showit website .
Third Person (“She/He” Voice) : Sarah Blodgett is a Showit website designer who is passionate about helping clients turn their big vision into a reality.

Choose a title and determine who you want to serve

One of the first things someone will see in your professional bio is your title. This can be anything that describes what you do and what you help clients with.

Try to keep this title simple so it’s easy to understand. You might be tempted to use a title like “chief wordsmith” or “brand magician” for a fun flair, but it’s better to be clear than clever with your title. In this example, using “editor-in-chief” or “brand designer” would be ideal.

After you have a title picked out, you’ll want to determine who your ideal audience is . It’s so much easier to write your bio when you know who you want to serve. Then, you can pair your ideal audience with your title to explain exactly what you do.

Here are a few examples to help you brainstorm:

Event planner for destination weddings in Italy
Hand-drawn illustrator for SaaS companies
Avante garde makeup artist for fashion brands

Highlight your accomplishments

No matter where you are in your career, you have accomplishments to highlight in your bio.

Whether it’s a certain amount of years you’ve been in business, notable clients you’ve been able to work with, or how many clients you’ve partnered with, you can include this information in your website bio.

If you don’t have the numbers yet, don’t worry. You can still add things you’ve accomplished that you are proud of. This could look like a specific project that generated great results or a specific business goal you achieved.

Have you won an award that will wow your audience? This is the perfect detail to add to your bio. You don’t need it to be in the first sentence, but find a way to work it into your bio.

For example, when I won the 2019 Showit Designer of the Year award, I knew I wanted to include it in my bio but I didn’t want to begin with it. That way, it felt like a natural progression to my story as a website designer rather than coming off as potentially “braggy.” You can do the same with your award.

When possible, try to mention accomplishments that are relevant to your field. It’s really cool if you were named Best Smile or Most Likely to Succeed in high school, but ask yourself how this information is useful to your audience. Awards are best when they are specialized to your industry and what you do for a living.

Don’t forget your core values

Remember when I mentioned how important it is to mention who you like to work with? In order to make a better connection with them, you’ll want to use the last part of your bio to explain your core values. This can also include your beliefs as a business owner.

Consider your core values to be the guiding principles of your business, the qualities and attributes anchoring the work you do every day.

Let’s say, for example, your core values are service, vision, and excellence. With these in mind, you could create a sentence that speaks to the core values you and your audience share within your bio.

Here’s a few samples on how to do this for different industries:

For a wedding florist who values excellence: “Our minimal yet stunning designs are handcrafted with care using the highest quality florals in our local market.”
For a yoga instructor who values service: “Our yoga studio caters to growing families, providing daycare for young children while parents refocus on themselves with mindful meditation and yoga practices.”
For an interior designer who values vision: “My design philosophy starts with enhancing the features already found in your home, helping us uncover its story as we create a vision of our own.”

There are many ways you can work your core values into your bio, so get creative with this part. Just make sure the “why” behind your work is just as apparent as the “what” and “how.”

Give an inside look into who you are outside of work

Everything up to this point has been focused on your professional background, so now it’s time to infuse more of your personality into your bio. This is the perfect opportunity for you to share what you like to do for fun.

This can either look like a:

List of your favorite things (like this example from my client Cari Long Photography )
Timeline (like this example from my client Glossible )
Fun quiz (like this example from Jenna Kutcher )
List of fun facts (like this example from Vero Amore Weddings )

You can get creative with this section!

Include any other necessary details

Since your bio’s main goal is to tell your audience a little bit more about you and your brand, you’ll be able to tell if it needs any more information.

This framework gives you a great start, but feel free to include any additional facts and stories that will make it stand out. Have fun with it!

4 website bios I love from DGD clients

Okay, now that you have everything you need to start writing your own website bio, I wanted to show you a few examples from my clients at Digital Grace Design .

Of course, you aren’t meant to copy what they have here word-for-word but rather take inspiration from the examples that inspire you most. I’ll share what I specifically like about each one so you know why I thought it was worth it to share them.

Let’s dig in!

What I love about Cari Long Photography’s bio:

Strong point-of-view : I like how Cari doesn’t shy away from sharing how long she has been a photographer and documenter of important memories as it shows her ideal clients how much experience she has.
Importance of her craft : After reading Cari’s bio, it’s clear how much she values her own photographs as they hang on walls and are tucked away into scrapbooks, which shows how significant photography is to her and her ideal clients.

Screenshot of Cari Long Photography's bio from her website About page

From Cari Long Photography’s About page

What I love about Providence Vineyard’s bio:

Differentiator : Their bio explains what makes their venue space different from other venues in the area, talking about how they provide the luxuries of the city in a more relaxing setting.
Core values : Their bio is written with the “we” voice because they are family-owned and thus, it is run by a team of family members who care about their clients’ weddings because they see them as family gatherings.

Screenshot of Providence Vineyard's bio from their website About page

From Providence Vineyard’s About page

What I love about Refine’s bio:

Personal story : Even though Refine was passed down to Amber from its original founder, Amber relates her story to other wedding planners who are just like her in this bio. This sentence says it all: “I believe in Refine because I’m the product of Refine.”
Specific transformations : Amber from Refine doesn’t shy away from stating the specifics in her bio, like how she went from drowning with 30 weddings a year to tripling her prices so she could take on only 6 weddings each year.

Screenshot of Refine for Wedding Planner's bio from their website About page

From Refine’s About page

What I love about Corry Frazier Photography’s bio:

Thought-provoking question : Instead of jumping right into her bio, Corry starts with a self-reflective question that speaks to her audience’s main pain point (not knowing where they belong) and giving them an opportunity to take action (creating the feeling of belonging for themselves and others) in her title.
Welcoming brand voice : As someone reads through Corry’s bio, they will either be immediately attracted to her fun and friendly voice or look elsewhere. This is a good thing!
Relatable background : While not everyone who comes to Corry’s website will know what it’s like to be a military spouse, she relates her experience to others who may have experienced other hardships in their career through no fault of their own. This is a great way for Corry to connect with them on a deeper level.

Screenshot of Corry Frazier's bio from her website About page

From Corry Frazier Photography’s About page

Now you are ready to write your website bio!

Here are a few more helpful resources you might want to read before you launch your website :

5 Essential Things You Need on Your ABOUT Page
6 Essential Things You Need on Your SERVICES Page
5 Essential Things You Need on Your HOME Page
6 Website Mistakes You Could be Making

Custom Website or Showit Template?

When determining the best course of action for your website, I know it can feel like there’s a lot to consider. Which is why I’m here to do the legwork for you! Take the quiz and I’ll provide a personalized recommendation so you can save your dollars & minutes and start moving forward.

About Digital Grace Design

Based in NYC, Digital Grace Design is an award-winning Showit website design studio for wedding, wellness, and lifestyle brands.

Guest Posts

30 Professional Bio Examples and Templates to Showcase Your Expertise

30 professional bio examples and templates to help you craft a compelling and impactful bio that showcases your expertise and personal brand

Your professional bio is more than just a few lines of text on a website or social media profile. It's your chance to make a strong first impression and tell your unique story to the world. Whether you're a job seeker, an entrepreneur, a freelancer, or a professional in any field, a well-crafted bio can make a significant impact on your personal brand.

But how to write a professional bio that stands out and accurately represents who you are and what you've accomplished? That's exactly what we'll explore in this blog post. We'll provide you with valuable tips and practical examples of professional bio to help you in writing a professional bio that captures attention, highlights your expertise, and leaves a lasting impression.

Let's get started.

How to write a professional bio

Writing a professional bio can be a valuable tool for various purposes, such as a website, social media profiles, speaking engagements, or professional networking. It provides a concise and compelling summary of your background, expertise, achievements, and aspirations.

Here are tips for writing a professional bio

1. Identify your purpose

Determine the specific purpose and target audience for your bio. Are you writing for a professional website, LinkedIn profile, or conference brochure? Understanding your audience and their expectations will shape the tone and content of your bio.

2. Start with a strong opening

Begin your bio with a captivating and attention-grabbing statement. This can be a notable achievement, an intriguing personal detail, or a unique selling point that sets you apart. It should quickly engage the reader and make them want to learn more.

3. Provide relevant background information

Offer a concise overview of your professional background and expertise. Highlight your educational qualifications, relevant work experience, and any specialized training or certifications you possess. Focus on the aspects most relevant to your target audience.

4. Highlight key achievements

Showcase your significant accomplishments and milestones. These could include notable projects, awards, publications, successful campaigns, or any other achievements that demonstrate your skills and expertise. Use quantifiable data whenever possible to provide tangible evidence of your success.

5. Showcase your skills and expertise

Discuss your areas of specialization, core skills, and unique abilities that make you stand out in your field. Emphasize how these skills align with the needs and interests of your target audience. Use specific examples or testimonials to illustrate your capabilities.

6. Demonstrate your value proposition

Clearly articulate the value you bring to your audience. Explain how your expertise, experience, or products/services can solve their problems, meet their needs, or provide valuable solutions. Focus on the benefits you offer rather than just listing features.

7. Incorporate personal elements

While your bio should primarily focus on your professional accomplishments, including some personal details can help humanize your profile. Mentioning relevant hobbies, interests, or volunteer work can create a connection with your audience and showcase your well-rounded personality.

8. Keep it concise and focused

Aim for a bio length of around 150-300 words, depending on the platform and purpose. Use clear and concise language, avoiding jargon or technical terms that might be unfamiliar to your audience. Make every sentence count and ensure that each piece of information is relevant and impactful.

9. Edit and proofread

After writing your bio, review it carefully for grammar, spelling, and punctuation errors. Ensure that it flows smoothly and is easy to read. Consider seeking feedback from trusted colleagues, mentors, or friends to get a fresh perspective and make improvements if needed.

10. Update regularly

Your professional bio should be a living document that evolves as you progress in your career. Keep it up to date by revisiting and revising it periodically to reflect your latest achievements, skills, and goals.

19 Professional bio examples

Here are five professional bio examples for different fields and purposes

1. Business professional bio example

John Smith is an experienced business strategist and consultant with over 10 years of experience in helping companies drive growth and maximize profitability. As the founder and CEO of XYZ Consulting, John has advised numerous Fortune 500 companies on strategic planning, market expansion, and organizational development. His expertise lies in leveraging data-driven insights to identify opportunities, streamline operations, and deliver sustainable results.

John holds an MBA from Harvard Business School and is a sought-after speaker at industry conferences. In his spare time, he enjoys hiking, playing the piano, and volunteering with local business mentoring programs.

2. Creative professional bio example of graphic designer

Sarah Thompson is a passionate graphic designer and visual storyteller known for her innovative and captivating designs. With a keen eye for aesthetics and a deep understanding of branding, Sarah has worked with leading global brands, creating impactful visual identities and marketing campaigns. Her work has been featured in several design publications and has earned her multiple awards, including the prestigious AIGA Design Excellence Award.

Sarah holds a Bachelor's degree in Graphic Design from the Rhode Island School of Design. When she's not immersed in design projects, she can be found exploring art galleries, experimenting with new art techniques, or traveling to gain inspiration from different cultures.

3. Medical professional bio example

Dr. Emily Davis is a board-certified cardiologist with a specialization in interventional cardiology. With over 15 years of clinical experience, Dr. Davis is dedicated to providing compassionate and personalized care to her patients. She is recognized for her expertise in complex coronary interventions and has performed hundreds of successful procedures, saving countless lives.

Dr. Davis completed her medical degree at Johns Hopkins University School of Medicine and pursued her fellowship training at the renowned Cleveland Clinic. She actively participates in medical research and has authored numerous publications in esteemed cardiology journals. Outside of her practice, Dr. Davis enjoys spending time with her family, practicing yoga, and advocating for heart health awareness.

4. Tech professional bio example

Alex Johnson is a seasoned software engineer and technology leader with a passion for innovation and problem-solving. With over 12 years of experience in the tech industry, Alex has led cross-functional teams in developing cutting-edge software solutions for global enterprises. His expertise spans full-stack development, cloud architecture, and machine learning.

Alex holds a Master's degree in Computer Science from Stanford University and has been granted several patents for his groundbreaking work. He frequently shares his knowledge as a guest lecturer at tech conferences and mentors aspiring developers through coding bootcamps. In his free time, Alex enjoys hiking, playing guitar, and experimenting with new coding languages.

5. Academic professional bio example

Dr. Jessica Rodriguez is a renowned professor of sociology and social justice advocate. With a Ph.D. in Sociology from Yale University, Dr. Rodriguez has dedicated her career to advancing research on inequality, race relations, and social change. Her scholarly work has been published in leading academic journals and has been influential in shaping public policy.

Dr. Rodriguez is a sought-after speaker at conferences and has delivered TEDx talks on issues of social justice and equity. She is deeply committed to mentoring the next generation of scholars and serves as a faculty advisor for various student organizations. Outside of academia, Dr. Rodriguez enjoys exploring new cuisines, volunteering at local community centers, and practicing mindfulness meditation.

6. Legal professional bio example

Elizabeth Davis is a highly accomplished attorney specializing in intellectual property law. With a Juris Doctor degree from Harvard Law School, Elizabeth has successfully represented clients in high-profile copyright and trademark infringement cases. Her expertise also extends to licensing agreements and intellectual property portfolio management.

Elizabeth is a partner at ABC Law Firm, where she heads the Intellectual Property Practice Group. She is a frequent speaker at legal conferences and serves as a mentor to young lawyers. In her free time, Elizabeth enjoys hiking, playing tennis, and volunteering with organizations that promote access to justice.

7. Marketing professional bio example

Jennifer Lee is a results-driven marketing strategist with a track record of driving revenue growth through innovative digital campaigns. With a deep understanding of consumer behavior and market trends, Jennifer has helped numerous companies expand their online presence and optimize their marketing efforts. She holds a Bachelor's degree in Marketing from New York University and is certified in Google Analytics and Facebook Ads.

Jennifer is a regular contributor to marketing publications and is often invited as a guest speaker at industry events. Outside of work, she enjoys traveling, practicing yoga, and exploring new cuisines.

8. Education professional bio example

Dr. Michael Thompson is a dedicated educator and thought leader in the field of educational psychology. With a Ph.D. in Educational Leadership, Dr. Thompson has served as a professor at prestigious universities, where he specializes in child development, motivation, and educational policy. He is the author of several influential books on parenting and education, which have been featured on The New York Times Bestseller list.

Dr. Thompson is a sought-after keynote speaker at education conferences and has appeared as a guest expert on national television programs. In his spare time, he enjoys playing the guitar, hiking with his family, and volunteering with local literacy programs.

9. Finance professional bio example

Sarah Johnson is a seasoned financial advisor with over 15 years of experience in wealth management. As the founder and CEO of XYZ Financial Services, Sarah has helped countless individuals and families navigate complex financial landscapes and achieve their long-term financial goals. She holds an MBA in Finance from Wharton School of the University of Pennsylvania and is a Certified Financial Planner (CFP®).

Sarah is a regular contributor to financial publications and has been featured in Forbes and The Wall Street Journal. Outside of work, she enjoys playing golf, practicing yoga, and serving as a board member for local nonprofits.

10. Journalism professional bio example

Emily Wilson is an award-winning investigative journalist with a passion for uncovering the truth and holding those in power accountable. With a Master's degree in Journalism from Columbia University, Emily has worked for leading news organizations, where she has covered a wide range of topics, including politics, social justice, and environmental issues.

Her in-depth reporting has led to significant policy changes and has earned her recognition from the Society of Professional Journalists. Emily is a regular contributor to national newspapers and frequently appears as a guest commentator on news programs. In her downtime, she enjoys hiking, reading non-fiction, and mentoring aspiring journalists.

11. Human Resources professional bio example

Michael Anderson is a seasoned human resources executive with a proven track record in talent acquisition and organizational development. With over 20 years of experience in the field, Michael has led HR teams at global companies, developing effective recruitment strategies and fostering a positive work culture.

He holds a Master's degree in Human Resources Management and is certified as a Senior Professional in Human Resources (SPHR). Michael is a frequent speaker at HR conferences and is passionate about promoting diversity and inclusion in the workplace. Outside of work, he enjoys playing golf, cooking, and volunteering with local career development organizations.

12. Healthcare professional bio example

Dr. Sarah Mitchell is a dedicated pediatrician committed to providing comprehensive and compassionate care to children of all ages. With a medical degree from Johns Hopkins University School of Medicine, Dr. Mitchell has extensive experience in diagnosing and treating a wide range of pediatric conditions. She is known for her warm bedside manner and ability to establish strong relationships with her young patients and their families.

Dr. Mitchell is actively involved in medical research and has published articles in renowned pediatric journals. In her free time, she enjoys hiking, playing the violin, and volunteering at children's hospitals.

13. Sales professional bio example

David Turner is a dynamic sales executive with a proven record of exceeding targets and driving revenue growth. With a background in business development and relationship management, David has successfully built strategic partnerships and closed multi-million dollar deals for global corporations. He holds a Bachelor's degree in Sales and Marketing and is certified in advanced sales techniques.

David is a sought-after speaker at sales conferences and has developed training programs to help sales teams improve their performance. Outside of work, he enjoys playing basketball, attending live music events, and mentoring young professionals interested in pursuing a career in sales.

14. Nonprofit professional bio example

Rebecca Nguyen is a passionate advocate for social change and the executive director of a prominent nonprofit organization focused on community development. With a Master's degree in Nonprofit Management, Rebecca has dedicated her career to addressing issues of poverty, education, and affordable housing. She has successfully led initiatives that have transformed the lives of vulnerable populations and empowered communities.

Rebecca is a sought-after speaker at nonprofit conferences and serves on the boards of several community-based organizations. In her spare time, she enjoys practicing mindfulness meditation, exploring nature trails, and supporting local artists.

15. Entrepreneur professional bio example

Mark Thompson is a visionary entrepreneur and the founder of a successful tech startup that specializes in artificial intelligence solutions. With a strong background in computer science and a passion for innovation, Mark has developed groundbreaking AI algorithms that have revolutionized industries such as healthcare and finance. His entrepreneurial journey has been recognized with prestigious awards, including the Forbes 30 Under 30 list.

Mark is an active mentor for aspiring entrepreneurs and frequently speaks at technology conferences. In his free time, he enjoys playing chess, attending hackathons, and supporting STEM education initiatives.

16. Real Estate professional bio example

Laura Johnson is a trusted real estate agent with extensive knowledge of the local market and a reputation for delivering exceptional service. With over a decade of experience in residential and commercial real estate, Laura has helped numerous clients navigate complex transactions and achieve their property goals. She holds a Bachelor's degree in Real Estate Management and is a certified Realtor®.

Laura's commitment to excellence has earned her recognition as a top producer in her agency. Outside of work, she enjoys hiking, painting, and volunteering with organizations that promote affordable housing.

17. Fitness professional bio example

Daniel Ramirez is a dedicated fitness coach and personal trainer, committed to helping clients achieve their health and wellness goals. With a background in exercise science and multiple certifications in fitness training, Daniel has guided individuals of all fitness levels to success. He specializes in weight management, strength training, and functional fitness.

Daniel's personalized and motivating approach has garnered him a loyal following and positive testimonials. He regularly conducts fitness workshops and contributes articles to health and wellness publications. In his spare time, Daniel enjoys practicing yoga, hiking with his dog, and experimenting with new healthy recipes.

18. Public Relations professional bio example

Rachel Anderson is a seasoned public relations strategist with a passion for building strong brands and fostering positive media relationships. With a Master's degree in Strategic Communication, Rachel has led successful PR campaigns for global corporations and high-profile individuals. Her expertise lies in crafting compelling narratives, crisis management, and influencer partnerships.

Rachel's strategic approach and attention to detail have earned her recognition in the industry. She frequently shares her insights as a guest lecturer at communications conferences and mentors aspiring PR professionals. Outside of work, Rachel enjoys attending cultural events, exploring art museums, and volunteering with nonprofit organizations.

19. Culinary professional bio example

Chef Alex Torres is a highly acclaimed chef with a talent for creating culinary experiences that blend innovation and tradition. With formal training at prestigious culinary institutes and experience working in Michelin-starred restaurants, Chef Torres has elevated the dining scene with his exquisite dishes. He has been featured in prominent food publications and has received numerous accolades for his culinary prowess.

Chef Torres is dedicated to using locally sourced ingredients and promoting sustainable cooking practices. In addition to his culinary pursuits, he enjoys traveling, foraging for unique ingredients, and mentoring aspiring chefs.

Ensure to customize these examples to align with your own professional background, accomplishments, and aspirations. A professional bio should reflect your individuality and showcase your expertise and impact in your chosen field.

6 Short Professional Bio templates for experienced professionals

Here are 6 short professional bio example templates for experience professionals.

Professional bio template 1

With over 10 years of experience in the field, I am a seasoned marketing professional specializing in digital strategy and brand management. I have successfully executed numerous integrated marketing campaigns for both local and international clients, driving significant growth and revenue. I am highly skilled in market research, data analysis, and customer segmentation, enabling me to develop tailored marketing strategies that resonate with target audiences. Known for my creative thinking, strong leadership abilities, and excellent communication skills, I thrive in fast-paced environments and deliver results that exceed expectations.

Professional bio template 2

As a dedicated software engineer, I have a solid background in developing innovative solutions for complex business challenges. With expertise in multiple programming languages and frameworks, I have successfully delivered robust software applications for diverse industries, including finance, healthcare, and e-commerce. I am passionate about writing clean, efficient code and staying updated with the latest industry trends. With strong problem-solving skills and a keen eye for detail, I consistently deliver high-quality projects on time and within budget, earning the trust and satisfaction of clients and stakeholders.

Professional bio template 3

With a background in finance and accounting, I am a highly skilled professional with a proven track record in financial analysis and risk management. Over the years, I have successfully guided organizations through complex financial landscapes, analyzing market trends, and identifying opportunities for growth. My expertise lies in financial modeling, budgeting, and forecasting, as well as in implementing robust internal controls. With a strong attention to detail and exceptional analytical abilities, I provide strategic insights that drive sound decision-making and contribute to long-term business success.

Professional bio template 4

With a background in human resources and talent management, I am a results-oriented professional specializing in recruitment and employee development. I have successfully sourced and placed top-tier candidates across various industries, utilizing innovative sourcing strategies and conducting comprehensive interviews. Additionally, I have designed and implemented training programs that enhance employee performance and engagement. Known for my strong interpersonal skills and ability to build rapport, I excel at fostering a positive and productive work environment.

Professional bio template 5

As a skilled project manager, I have a proven track record of delivering complex projects on time and within budget. I possess a strong understanding of project management methodologies and tools, allowing me to effectively plan, execute, and monitor projects from initiation to closure. With excellent communication and leadership abilities, I thrive in cross-functional teams, coordinating resources and ensuring seamless collaboration. Known for my problem-solving skills and ability to mitigate risks, I consistently drive successful project outcomes.

Professional bio template 6

With a background in sales and business development, I am a dynamic professional experienced in driving revenue growth and building strategic partnerships. I possess a deep understanding of market dynamics and customer needs, enabling me to identify new business opportunities and develop tailored sales strategies. I excel at building and maintaining long-term relationships with clients, utilizing strong negotiation and closing skills. With a passion for achieving sales targets and a proactive approach, I consistently exceed expectations and contribute to overall business success.

5 Short professional bio examples for freshers

Here are 5 short professional bio examples for freshers.

A results-oriented and enthusiastic entry-level professional seeking a challenging position in [industry/field]. With a strong educational background in [relevant degree/program], I possess a solid foundation in [key skills/competencies]. Eager to contribute my knowledge and learn from experienced professionals, I am a quick learner with excellent problem-solving abilities. I am committed to delivering high-quality work and thrive in collaborative environments that foster growth and innovation.

A proactive and detail-oriented recent graduate with a degree in [relevant field]. I am passionate about starting my career in [industry/field] and utilizing my strong analytical and communication skills to contribute to organizational success. With a keen eye for detail and a dedication to continuous improvement, I am eager to learn from experienced professionals and adapt to new technologies. Seeking an entry-level position that provides opportunities for growth and development.

A highly motivated and adaptable professional with a degree in [relevant field] seeking an entry-level position in [industry/field]. Equipped with strong problem-solving and critical thinking skills, I am eager to apply my knowledge and contribute to a dynamic organization. With a passion for innovation and a willingness to learn, I am committed to delivering results and exceeding expectations. I thrive in fast-paced environments and possess excellent teamwork and communication abilities.

A dedicated and proactive recent graduate with a degree in [relevant field]. I am eager to kickstart my career in [industry/field] and make a positive impact. With strong problem-solving abilities and a keen eye for detail, I am committed to delivering exceptional work. Seeking an entry-level position where I can contribute my skills in [specific area] and learn from experienced professionals in order to grow and excel in my field.

A detail-oriented and ambitious graduate with a strong academic background in [relevant field]. Equipped with a solid foundation in [key skills/competencies], I am ready to embark on a successful career in [industry/field]. With a proactive and result-driven approach, I am eager to contribute my abilities in [specific area] to an organization that values innovation and growth. Seeking an entry-level position where I can apply my knowledge, learn from experienced professionals, and make a meaningful contribution.

A professional bio is a powerful tool for showcasing your skills, experience, and unique personality. By following the tips and examples we've provided in this blog post, you can create a compelling bio that leaves a lasting impression on your audience.

Remember to keep your bio concise and focused, highlighting your most relevant achievements and qualifications. Use a professional tone and tailor your bio to suit your target audience. Don't be afraid to inject a bit of personality and showcase your passions and interests.

Lastly, don't forget to update your bio regularly as your career progresses and new accomplishments come your way. A well-maintained and thoughtfully written professional bio can open doors, create opportunities, and help you stand out in a competitive professional landscape.

So, take the time to craft a bio that truly represents who you are and what you bring to the table. Invest in your personal brand and watch as your professional bio becomes a powerful tool in your journey to success.

How to Write a Condolence Email to Coworker (+10 Samples)

World malala day to celebrate and honor remarkable bravery, unlock the biggest secret of engagement to retain your top performers., -->guest contributor -->.

We often come across some fantastic writers who prefer to publish their writings on our blogs but prefer to stay anonymous. We dedicate this section to all superheroes who go the extra mile for us.

Let's begin this new year with an engaged workforce!

Empuls is the employee engagement platform for small and mid-sized businesses to help engage employees and improve company culture.

Quick Links

employee engagement survey software | employee engagement software | employee experience platform | employee recognition software

Benefits of employee rewards | Freelancer rewards | Me time | Experience rewards

Building Culture Garden | Redefining the Intranet for Your Organization | Employee Perks and Discounts Guide

Total Rewards | Employee Background Verification | Quit Quitting | Job Description | Employee of the Month Award

20 of the Best Short Professional Bio Examples to Inspire You

Every working professional needs a short bio to make a positive statement about their skill set. Whether it’s for a LinkedIn bio, Twitter account, or business website, this bio needs to be brief and striking to captivate readers and invite them to learn more about you.

Everyone needs three types of bios, long, short, and two-liners.

The long bio can be a page and goes on your website.
A short bio is about a paragraph and is used as your default bio.
Your bio should summarize your professional qualification and experience, accomplishments, and skills.

Each of these bios should make you stand out from other professionals. They should explain why people would want to work with you.

With that in mind, here are 20 of the best short professional bio examples. Hopefully, you can use these examples to create your engaging bio.

1. Rebecca Bollwitt

You should include a professional bio on all of your social media accounts and website. Some people craft a single professional bio template. However, each platform is different, and so it’s important to mix it up accordingly.

LinkedIn is a professional network where you can showcase your professional background and qualifications to prospective clients. Facebook is more geared towards personal interactions, while Twitter is more concise and direct. Meanwhile, Medium requires a deeper and more detailed bio.

2. Lena Axelsson

You should use a well-written professional bio if you publish content on industry-relevant websites. Niche websites are a great spot to share your professional experiences with people who work in your sector..

In this example from Lena Axelsson, she begins her bio by first connecting with the readers. She acknowledges the problems that her audience is suffering from and empathizes with them.

She then proceeds to explain how she helps clients and the benefits they can gain from her services. More importantly, she highlights her professional skills and qualifications, how she differs from other practitioners in the field, and why she would be best suited to help the clients and their families.

The final paragraph then showcases her educational background, an important piece of information for readers. Overall, the professional bio is compassionate, empathetic, and understanding– traits that are crucial in counseling clients.

3. Audra Simpson

Another great bio example on the professional website is from Audra Simpson, an Anthropology professor from Columbia University. Here is the bio that she uses on the University website.

Professional bios are often written in the first person to give it a personal touch, but in this example, it’s written in the third person to give it more authority. It also allows the writer to showcase her impressive accomplishments and qualifications without sounding boastful.

In a limited space, the professional bio shares her work experience and interests. It displays Audra’s credentials, specializations, and even her work ethic.

4. Corey Wainwright

Corey Wainwright’s professional bio on HubSpot’s website is the definition of keeping it cute and simple. As mentioned in her bio, she is a content marketer for the company, among other things. With less than 25 words on her bio, she presents a very approachable and friendly vibe to the readers.

Even though it’s written in the third person, the bio has character due to its casual and personal content. It’s almost as if she’s giving readers a piece of her personal life.

This professional bio connects to her social media profiles so people can learn more about Corey. This type of bio doesn’t work in every situation. Some websites require a more serious tone, so it’s important to assess the medium before crafting your professional bio template.

5. Marie Mikhail

When companies look for recruiters, they would want to hire someone passionate and genuinely interested in the field and your product.

Marie Mikhail makes this particularly known to the readers. Not only does she express her love for recruiting, but she also presents a relevant story about it. Telling a story is also a good tactic in professional writing.

Some may not find talent acquisition the most interesting career path out there, but Marie does a good job turning a relatively dull topic into something exciting. This LinkedIn bio from her profile details her professional experiences and her love for the company’s products. She also includes relevant qualifications to build up her profile.

6. Megan Gilmore

Another good example of a professional bio on Instagram is from cookbook and food writer Megan Gilmore.

Most professionals try to establish themselves on one or two platforms first instead of selling themselves short on over five or ten other platforms. Focusing on a few platforms allows you to customize the content for each platform, which means you’ll need two different bios.

You can use these bios to cross-promote your brand on each platform.

Megan does this by highlighting her “no fad” writing style and listing down some books she has written. After this, she uses a pointing emoji to link her LinkedIn profile where readers can access her recipes.

This is a great way to show off her credentials to potential book buyers.

7. Tim Cook

Tim Cook is the CEO of the multinational technology company Apple since 2011. You would think that, with such a massive title, people who visit Apple’s website already have a pretty good idea of who he is.

Nonetheless, Tim’s professional bio on Apple’s website doesn’t assume this. It is professionally written and highlights his position as Apple’s CEO. It also includes the fact that he serves as one of its board of directors.

Moreover, it narrates details about his earlier career and his time as COO of Apple. Even with such an impressive resume, he provides readers all the information they need to know about him.

8. Shaquille O’Neal

Most professional bios, like some of the examples above, are written in the third person. That can make it sound more professional. It also allows people to list their experience and qualifications without sounding like they’re bragging.

Writing in the first person can also be highly effective.

This is exemplified by NBA legend Shaquille O’Neal’s LinkedIn bio. Aside from being a famous athlete, he also has a bachelor’s, a master’s, and a doctorate.

Since it’s something he is most known for, Shaq begins his bio with his greatest achievement as a basketball player. He then proceeds to his accomplishments and credentials outside of basketball by detailing his business ventures with some of the big brands he’s worked with and his speaking events nationwide.

He is a man of many talents, and professional bio writing is one of them.

9. Richard Branson

Richard Branson starts off his professional bio by introducing the Virgin Group, a British company he founded. He is a man known equally for his failures as well as his many successes.

His bio summarizes his career, but the last few sentences are the highlight. He shifts from a professional tone to a more fun and personable one by using the term “tie-loathing adventurer” and referring to himself as “Dr. Yes.”

10. Anthony Gioeli

If not written properly, bios tend to sound boastful, making some professionals hesitant to talk about themselves and their achievements. However, highlighting these achievements and skills is important as it can attract people to do business with you.

Anthony Gioeli holds no stops in boasting his professional accomplishments. Rather than sounding big-headed, he does it confidently and factually. One of the skills he highlights is being an expert negotiator working with multimillion firms like Vodafone.

Notice how his professional bio has good formatting. He does this by using a series of paragraphs and bullet points to present information to readers.

While keeping your professional bio short and concise is effective, you can also be detailed like Anthony– you just need the right format.

11. Katrina O.

Professional bios can sometimes seem repetitive and boring, which is why putting a little spin on it can work wonders. To do this, you will need to arouse curiosity from your readers so that they’ll be encouraged to read further.

Katrina Ortiz does this in her LinkedIn bio. The first sentence alone sparks intrigue by using a line like “caught fire coding.” It’s different and, in turn, intrigues readers. Even her name ‘Katrina O.’ catches your attention.

In just three words, Katrina could captivate readers and give them an idea of her work. As an enthusiastic software developer, she highlights both her professional and personal experiences. She also shares the programming languages she is proficient with.

12. Karen Abbate

We love a good list. Lists are a good way to organize ideas or thoughts in an easier way for readers to grasp. While it’s an unusual method in writing professional bios, it’s probably more unusual than this example from Karen Abbate uses numbers instead of bullet points.

In her list, she presents six important and notable things about her professional and personal details. She uses a confident and professional tone, just enough not to sound boastful. She starts by mentioning impressive brands she’s worked with and discusses her love for everything on the web.

The bio also details her educational background, work experience, and passions. She also shares a personal backstory and relates it to her work. All in all, it is an innovative bio.

13. Gijo Mathew

Another good use of the list on LinkedIn bios is this example from Gijo Mathew. A list can help improve readability and organize information that, if written otherwise, can seem complicated. Appearance-wise, it also makes the bio seem more compelling.

In this bio, Gijo uses bullet points to list information to express why clients should choose to work with him. It makes his LinkedIn profile look more interesting and easy to grasp.

14. Genevieve McKelly

LinkedIn is one of the most important channels for promoting yourself. You will need this perspective when crafting your professional bio on LinkedIn.

A social media marketer’s mission is to instigate engagement or start a conversation among readers or consumers. Genevieve McKelly encourages this conversation by giving readers book and podcast recommendations in the last few sentences of her bio and, in turn, asking the readers for recommendations too. It’s a great ice breaker and makes her sound friendlier.

Aside from asking for great reads and listens, she also throws in an industry-related question. She then ends it with approachable words that welcome discourse.

15. Darrell Evans

Identifying customer pain points is important in setting up marketing campaigns or a business in general. Pain points are specific problems that potential customers may be experiencing.

In this bio by Darrell Evans, he brings up a common pain point that most businesses suffer from: spending money on marketing and not the return on investment. Darrell then gives them a solution by telling readers the kind of work he does and the benefits it offers.

Going further, he introduces who he is and what his company does. He also gives readers some facts and figures to suggest that his professional services are the best and help them solve their marketing predicament.

16. Fernando Silva

Professional bios almost always start with the ‘professional’ aspect rather than the bio. It’s a common formula to showcase your credentials before adding a personal touch to make it seem friendlier and more approachable.

However, Fernando Silva mixes things up with his LinkedIn bio by starting with personal information first. He kicks things off by describing himself as a “city dweller who loves to travel” and then proceeds to more professional details like his experience in SaaS.

Although short, it is a very passionate bio because it showcases things that he loves, like traveling and meeting new people.

17. Nikki Ivey

Being relatable is a great way to connect with potential leads and clients. Nikki Ivey does this by sharing a heartfelt story about the struggles she had to face to become the “sales coach wing-woman” she is today.

Her story shows empathy and allows readers to relate to her. It also encourages conversation among readers who may have experienced a similar situation. With this shared history, readers can get emotionally invested in her and make them open to working with her.

However, this approach can be tricky as it needs to be sincere and relevant enough to attract attention.

18. Raphael Parker

You should include your professional experience in your bio. Raphael Parker shows off his experiences in a very unique, unconventional way. He uses the term ‘ex’ to refer to his work history. He then indirectly discusses his current work by presenting it as a passion instead of a career.

Raphael’s bio leaves a lot to the reader’s imagination but builds him up as an experience career man nonetheless. That is pretty impressive, considering he only uses a few words and sentences.

19. Allison Zia

First impressions count. Having a striking first sentence in your professional bio can hook your readers into learning more about you.

These first sentences are typically a few words long but should have a lasting impact. Allison Zia does this with only five words: “I like to solve problems”. It’s a bold statement that makes you want to read more.

Allison moves on to her work experience, specialities, and skills to sustain her reader’s attention. She also includes relevant examples to relate to readers.

20. Ann Handley

Ann Handley’s bio is a great example of how even a few words can make the best impression. She is an experienced marketer and, although many can claim this to be true, she evokes this kind of credibility with her choice of words.

She encourages readers to read more by clicking a link on her website with little information she provides. Even after clicking the about page of her website, she keeps things short and simple by dividing information with bullet points. If readers are interested to learn more, she provides a few relevant links.

This bio used as her header highlights her achievements as a writer, speaker, and partner in a major marketing company.

A professional bio is your opportunity to attract a potential client, customer, or employer. Some may be short, while some may be detailed. The bottom line is that they should make you stand out in a crowd.

Use these examples as helpful templates you can use in creating your compelling professional bio.

About the author

Nicholas Prins

I'm the founder of Launch Space. We work with global companies helping them scale lead generation through SEO and content marketing. Head over to the homepage to find out more.

How To Easily Unblock Adobe Flash On Google Chrome

$biography for website$

10 Of The Best Mathway Alternatives

Guest Post Guidelines

Business Blog Content Marketing Blog Entrepreneurship Blog General Blog

Software Review Software Comparison Lifetime Software Deals

How to Write a Short Professional Bio (With Examples and Templates)

3 key takeaways

What a short professional bio is and where to use one
How to write your professional bio (plus short professional bio examples and templates)
How to use the Teal AI Resume Builder to write a short, professional bio

Your professional bio is one of the most important things you'll write about yourself.

In a world where just about everyone is represented online in some capacity, your professional bio will often serve as your first introduction to your intended audience. It can help influence whether someone invites you to connect, interview you, or simply move on.

But how does your professional bio work in tandem with your resume to tell your unique story? And what are some short professional bio examples you can reference to craft your own—helping you strike the perfect balance between informative and engaging?

What is a short professional bio?

A short professional bio is exactly what it sounds like — a short professional biography that introduces yourself and gives a brief overview of your career and accomplishment examples . A short professional bio gives future employees, colleagues, and anyone else you're networking with a more well-rounded picture of who you are.

We recognize that “short” is a vague term and can mean many different things. But the good news is, unless you're dealing with a certain character or space limit, there is no magic length that your bio has to be. Most short bios tend to run anywhere from one to four paragraphs, but feel free to make yours whatever length you think would work best for you.

Your short professional bio can be displayed many different places, including but not limited to: your website, LinkedIn profile, Twitter profile, in press features, and your resume.

What should I include in a short professional bio?

Before you sit down to write your bio, it might be helpful for you to think of it as not only a bio, but also an elevator pitch for your target audience. You want to produce a compelling professional bio. Your bio should answer the question: what would you want someone who doesn't know you at all to know about your career so far?

Below are some thought-starters to set you up for success.

As a working professional

Whether you've been working for six months or 15 years, consider including these in your bio:

Where you're based
Where you're from
What university, trade school, or bootcamp you attended (if any)
Your current or former career titles
Your career goals
Relevant awards, accolades, or press features you've garnered
Your professional experience, skills, and area(s) of expertise
What you like to do in your spare time (personal interests, hobbies, side hustles, etc.)

To make sure you're providing the most relevant skills to a potential employer, use Teal's Skills Database in the free Skills Workbook to identify your current skills and potential skills that you want to acquire. Once you've identified those, enter them into Teal's Skills Identifier.

As a student

Even if you're still in school, there's plenty of information you can include in your bio, like:

What university, trade school, or bootcamp you're attending
Your area of study or intended major
Any clubs, teams, volunteering, or other extracurriculars you're a part of
Any internships you've completed
Your career goals
Your availability

‍As someone starting their career journey, make sure you know what interests you and what will make you excited to go to work each day. We have a tool, the Interests Workbook , to help you map out the things you're excited about and apply those insights to your job search.

How to write a short professional bio

If you're ready to begin writing your professional bio, we commend you. We've listed a few things here that you might find helpful to consider, but again, there is no steadfast formula. You can feel free to follow or ignore these suggestions however you see fit.

Choose your voice

You have the option to write your bio using either first or third person. When using first person, you will be utilizing the pronouns "I, me, and my". When using third person, you would refer to yourself using your name and preferred pronouns.

Ultimately, the choice is yours. However, as a general rule, using third person is typically considered more formal, while using first person is more casual.

First person example: "I am a bestselling author. My work has been published in XYZ publication."

Third person example: "Zane Smith is a bestselling author. His work has been published in XYZ publication."

If you want to have multiple versions of the same bio on hand, like a first person version and a third person version, our tools are designed to make this easy for you. Write as many versions of your bio as you need and rotate which one you use in which situation as your career evolves.

Generate your professional bio with AI

You can also use our AI Resume Builder to generate multiple versions of your short professional bio. Your bio will be tailored based on the details and achievements you've included about your recent work experiences.

Try it yourself for free.

Choose your tone

Written words, like spoken speech, can embody many different moods and tones. Depending on the context and your personal brand , you might decide your bio should sound more buttoned-up, or more relaxed, or even a little bit silly.

These two sentences describe the same person but showcase very different tones and writing style:

“A recent graduate of the University of Pennsylvania, Sally is currently a consultant at XYZ Consulting based out of their New York office.”

“A recent UPenn grad, Sally swore off econ after years of hard classes only to end up as a consultant at a major firm — but don't worry, she loves it.”

Start with your name and your current or most recent role

This is not a hard and fast rule, but to get your bio started, it's usually easiest to start with your name and current professional title or role.

Example: “Zane Smith is currently the Demand Generation Manager at ABC Tech Company.”

If you're transitioning between roles or switching industries , you can list your most recent role and use your first sentence to say what you're looking to become.

Example 1: “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is actively pursuing new opportunities in marketing management.”

Example 2 : “Previously the Demand Generation Manager at ABC Tech Company, Zane Smith is now an aspiring 2nd grade teacher.”

Add any former titles and list relevant achievements

Once you've introduced yourself and your current title or aspirations, you can flow into your professional background, former job titles, and what you did previously. Together, the first two sentences of your bio could read something like this:

“Zane Smith is currently the Demand Generation Manager at ABC Tech Company. Previously, he was a Marketing Specialist at FGH Tech Company where he grew paid traffic to their website by 500% year over year.”

How can you ensure your bullet point achievements reflect your qualifications? In addition to using Teal's free Achievement Assistant tool within the AI Resume Builder , try leveraging ChatGPT for this part of the process. Just remember to copy and paste ChatGPT-generated resume achievements back into your AI Resume Builder.

Remember to personalize your bullet point achievements by proofreading and editing them, tweaking as needed using the Achievement Assistant tool.

Consider adding the “why” behind your story

Self-promotion can feel incredibly uncomfortable, but it's important to really make sure you don't undermine your own value. Your “why,” the reason that you do what you do everyday , can be powerful and meaningful. Adding what gives you the spark to start each workday can set your own professional bio apart from others.

Example: “Claire was inspired to pursue a career in elder law after volunteering in a nursing home throughout high school and college.”

Close with some personal details, if appropriate

Even though your bio will be used in a professional capacity, it's okay to list a few personal details. We're more than just our jobs, and adding a few personal facts can help illustrate who you are outside of the office.

Example: “When he's not working, Martin can be found tending to his spice garden and going on nature walks with his golden retriever.”

Short professional bio do's and don'ts

Even though there are no official rules for writing a bio, there are still some things you should try to strive for as well as steer clear of if you want to make the best possible impression.

Be real: Your bio is not the place to fudge the truth about who you are. Be honest about what you've done and where you're heading. Not telling the truth could bar you from achieving your goals and land you in hot water.

Be concise: We really hate to be the one to tell you this, but unfortunately, most people do not have the time or patience to read a five-paragraph essay about your life story. Sorry to break it to you!

Try to keep things brief and avoid run-on sentences. We recommend running your bio through a free clarity reader grammar-checking tool to make sure your bio isn't too wordy or hard to understand.

Be relatable: No matter how lofty your accomplishments are, staying grounded may help you establish stronger connections with others. This is where adding personal details and highlighting your personal brand can serve you well. Whether that's with a hobby, interest , or other role outside of work, being relatable can let others understand and get to know you better and determine if you would be a good fit for a company.

Don't:

Be arrogant: It's both appropriate and expected for you to talk about your professional skills and accomplishments in your short bio. That being said, there's a fine line between talking about your achievements and sounding too braggy. These two examples talk about the same accomplishment but come across very differently:

“An accomplished pianist, Ryan was selected out of nearly 7,000 applicants to perform at the annual New York State School Music Association festival last spring.”

“An accomplished pianist, Ryan was the obvious choice to perform at the annual New York State School Music Association festival last spring (because he's the best).”

Be spiteful: This is especially relevant if you're revising your bio after a lay-off or termination. As tempting as it might be, avoid making any negative statements or accusations in your bio. Positivity and a good attitude will get you much further.

Short professional bio examples

Seeing real professional bios in the wild might help you craft your bio more so than a set of guidelines will. For that reason, we rounded up four real-life short bio examples on different platforms that you can draw further inspiration from.

Personal website bio: Audree Kate Lopez

"AUDREE KATE LOPEZ IS A FASHION STYLIST, EDITOR, INDUSTRY EXPERT AND INFLUENCER BASED IN NEW YORK. Audree began her professional career in the fashion departments at Glamour, O, the Oprah Magazine, Editorialist and Redbook magazines. She launched Audree Kate Studios in 2017 and worked on freelance projects at Marc Jacobs, Alice + Olivia, J.Crew and Club Monaco, joined the styling team at Alice + Olivia and became a contributing fashion editor for StyleCaster.com. Over the past few years Audree has styled for various publications, celebrities and retail brands. In 2016, Audree founded a digital course and community for fashion students called Fashion Fundamentals and has hosted workshops and classes around the country, and wrote an ebook titled Fashion Fundamentals."

Why we picked it: Audree's professional bio does a great job at telling and humbling her story. Taking her career from her dorm room all the way to major magazines is impressive and gives readers the right impression that she's ambitious and driven. It also gives a strong overview of all of the different yet relevant accomplishments she's checked off, ranging from styling, to editing, to creating her own course.

short professional bio example for resume

LinkedIn bio: Christen Nino De Guzman

"Latina creator. Speaker. Tech Mentor. Christen is the Founder of the newly launched app Clara, a community that empowers creators through transparency, brand reviews, and discoverability. An industry vet, Christen has almost a decade of experience working with top content creators at social networking companies such as Instagram, TikTok, and Pinterest. She is a motivational speaker and mentor in the tech space who is passionate about helping people break into the industry through career advice and actionable content."

Why we picked it: Christen's professional bio is punchy, concise, and gives her credibility. The short few sentences at the very beginning are a creative and clever way to describe who she is right off the bat. She also mentions how many years of experience she has, which at this stage in her career, is a wise move and shows that she brings a high level of expertise to her pursuits. The decision to put her social media profiles makes sense and feels true to her, given her engaged following.

example of a short professional bio that has a punchy tone

Twitter bio: Dulma

"Founder of Makelane, a private community for female DTC founders. 70K followers on TikTok where I analyze consumer brands"

Why we picked it: Twitter only gives you 160 characters for your bio, truly keeping it a short bio, but Dulma does an excellent job maximizing what little space is given. Dulma's professional bio clearly and succinctly states her two main pursuits: being a founder of an online community and creating content for a large audience on TikTok.

Company website bios: Teachable

"Meet our wonderful team We're a tight-knit group of curious creatures, always learning, and constantly seeking out new perspectives and ideas. Get to know our team—they're what makes Teachable, well, Teachable."

Why we picked it : Having a short professional bio on a company website can be beneficial for many reasons. Each of the four bios featured on Teachable's company site show individuality and make the company more relatable to customers or clients. It provides an opportunity for the individual to showcase their experience, skills, and achievements, which can help build trust and confidence in potential clients or customers. These bios, with full names and pictures, allow the reader to learn more about the individual's expertise and background and can encourage networking opportunities.

Short professional bio templates

If you prefer to plug and play or need a professional bio in a pinch, don't worry, we've still got you. Here are three short bio templates to get you started:

Short professional bio template for working professionals

[First name last name] is [currently/formerly] a [insert most recent job title] at [most recent company name] . A proud graduate of [school or university] , they were inspired to pursue a career in [field] after [explain what led to your decision to work in your industry] . Prior to working at [most recent job title], they were the [previous title] at [previous company] where they were responsible for [insert professional accomplishments here] . In their free time, they can be found [insert your favorite hobbies] .

Short professional bio template for students

[First name last name] is a current [year] at [institution] majoring in [area(s) of study] . On campus, [First name] is actively involved in [activity name] , for which they [insert details about what you do for the activity you're involved in] . They most recently [interned/worked] at [organization name] , where they had the opportunity to [insert details about what you did on the job] . They intend to work in the [insert field name or industry] after graduation to follow their passion of [insert what you are passionate about] . In their spare time, they can be found [insert your favorite hobbies] .

Short professional bio template for someone with a gap in employment

[First name last name] is a [position/job title] with [number] years of experience in [specific skills or industry] . Following [briefly mention the reason for the employment gap] , [he/she/they] took some time off to focus on [briefly mention what they did during the gap, e.g., personal development, family obligations, health reasons] . During this time, [he/she/they] also [briefly mention any relevant skills or achievements acquired during the gap] . [Name] is now eager to return to the workforce and is excited to bring [specific skills/accomplishments] to [his/her/their] next role. With a proven track record of [list specific achievements or skills] , [Name] is confident in [his/her/their] ability to contribute to [specific industry/profession] and make an impact in [his/her/their] next position.

If you decide to use any of these templates, we strongly recommend you tweak it ever-so-slightly. We don't mean diving into creative writing and rewriting it entirely; just add a little bit of personal flair once you've finished plugging your details in. Add some adjectives, remove anything that doesn't quite fit with your vibe or experiences, or append some more personal details as you see fit. Feel free to work off of any one of the bios from our resume examples to get feel for how different styles can be used across roles.

Remember, as cheesy as it sounds, there's only one you. Even if you use a template, your bio should still have a small sprinkle of personal flair, if possible.

Create your professional bio with Teal

Crafting a professional bio that effectively showcases your unique skills and accomplishments can be a challenging task. It's important to keep in mind that your bio should be concise and focused on the most relevant details of your career. If you're struggling with what to include, consider starting with the basics and keeping it simple and factual.

Remember, your bio can evolve over time along with your career, so don't be afraid to make updates as you gain more experience and achieve new accomplishments. By taking these steps, you can create a friendly and professional bio that effectively represents your personal brand.

Ready to create a full set of professional bios to get to your next career goal faster? Sign up to start using the AI Resume Builder to generate professional your professional bios directly within the platform.

Once you have your professional bio, don't forget to use Teal's free AI Resume Builder to update your resume with your skills, latest experience, and work achievements! The job of your resume is to get you in the door. Optimizing it will help you land interviews for the next opportunities that excite you.

Use the AI integration feature within Teal's AI Resume Builder to generate achievements. To get quality, metric-driven achievements, make sure to attach a job description to incorporate relevant keywords.

Frequently Asked Questions

What is an example of a short professional bio.

An example of a short professional bio is: "Katie is a seasoned marketing professional with over 10 years of experience in digital advertising strategies. She has helped numerous brands achieve their online marketing goals, leading to increased visibility and 3x revenue YoY."

How do you write an impressive short bio?

To write an impressive short bio, focus on your most significant achievements, relevant skills, and experiences that set you apart. Keep it concise and tailored to your audience to engage and leave a memorable impression. You can also use the Teal AI Resume Builder Generative AI to craft a bio that highlights your unique professional journey and skills in an engaging way.

What is a short biography about yourself?

A short biography about yourself should concisely summarize your professional background, major accomplishments, and skills. For example, "I'm an innovative software developer with 5 years of experience in creating scalable applications, known for my ability to troubleshoot complex issues and my commitment to delivering high-quality software solutions."

Emily Polner

Do You Really Need a Resume if You Have a LinkedIn Profile?

Calling it Quits? Here’s How to Quit a Job Professionally (+ Templates)

Resume Spacing: What Is the Best Line Spacing For Your Resume? [+ Examples]

How to Edit a Resume in PDF Format (For Free)

We help you find the career dream.

Explore Jobs

Jobs Near Me
Remote Jobs
Full Time Jobs
Part Time Jobs
Entry Level Jobs
Work From Home Jobs

Find Specific Jobs

$15 Per Hour Jobs
$20 Per Hour Jobs
Hiring Immediately Jobs
High School Jobs
H1b Visa Jobs

Explore Careers

Business And Financial
Architecture And Engineering
Computer And Mathematical

Explore Professions

What They Do
Certifications
Demographics

Best Companies

Health Care
Fortune 500

Explore Companies

CEO And Executies
Resume Builder
Career Advice
Explore Majors
Questions And Answers
Interview Questions

The Best Short Professional Bios (Examples + Templates)

Resume Tips
Best Resume Writing Services
Things To Avoid On A Resume
Resume Paper To Use
What To Include In A Resume
How To Write A Bio
How To Write A Personal Statement
Lied on Your Resume?
Avoid Age Discrimination
Words and Phrases You Shouldn't Include in Your Resume
How Many Skills Should You List On A Resume
Send A Resume As A Pdf
Resume Critique
Make A Resume Stand Out
Resume Spelling
Resume Past Or Present Tense
How To List Projects On A resume
Best Resume Action Words
How To Quantify Your Resume
Resume Bullet Points
Are Resume Writers Worth It
How Many Jobs To List On Resume

Summary. To write a short bio you should first make an initial introduction introducing yourself in the first or first person. Your short bio should include your brand, your accomplishments, and your values and goals. Your short bio should be one to three short paragraphs or four to eight sentences long.

Knowing how to write a concise, informative, and interesting biography about yourself can help throughout various parts of the professional process. You can use your bio to capture the attention of potential employers or clients and convince them to choose to employ or work with you.

In this article, you’ll learn more about what goes into a short bio and how to write one, and you’ll also get to see some short bio templates and examples to help you get an idea of what yours should look like.

Key Takeaways

A short bio serves to introduce you, your achievements, and what you offer professionally to potential employers or clients.

It’s important to keep your bio brief so that readers stay engaged and will remember your main points.

You may need to adjust your bio for different audiences, as your clients may want to know different information than a recruiter would.

Talk about your skills and accomplishments in your bio, but don’t exaggerate them.

What Is a Short Bio?

How to write a short bio, what to include in a short professional bio, short bio examples, short bio templates, tips for writing a short bio, writing a short bio faq.

A short bio serves as your introduction to the professional world. In terms of finding or expanding on your job, a bio will cover your:

Work history

Achievements

Any other relevant professional information

Think of it as a professional memoir that a hiring manager or consumer can read and understand quickly. It’s usually about one to three paragraphs depending on experience.

There’s an emphasis on being succinct when it comes to writing a professional bio. This is because a bio is supposed to be a preface to attract recruiter attention and incline them to reach out for more information. Many readers will get lost or bored with a lengthy bio.

Using a short bio can be helpful across very different industries, from marketing to accounting, from psychiatry to sales.

You’re probably familiar with providing short bios on social media websites and applications. While the information and skills you include in a professional bio may differ, the general formatting is similar.

There’s a lot of considerations to take into account when writing a short bio, and it can quickly become intimidating. Deciding what information is relevant and how to keep it near 140 characters is no small task.

If you’re having difficulty writing a short bio, follow the outline below to craft an introduction that engages your reader.

Make an initial introduction. You can’t jump right into everything you’ve done and what you want to do in the future before introducing yourself.

Your bio’s first sentence should begin with your full name in the third person or introduce yourself in the first person and continue to briefly outline your most notable skills and accomplishments. It’s a good place to state your current job and employer.

Go deeper with what motivates you. Once you’ve catchily illustrated who you are in your short bio, you can use the second sentence to describe your motivations for your work.

Stating what drives you to do the work you do is essential to employers and customers alike. Whether you work as a physician or fitness consultant , there’s a reason why this is your profession, and you should explain that in your short professional bio.

Describe your accomplishments. Your short bio is for detailing why you’re the ideal candidate to be trusted with handling an employer or consumer’s business. By describing your prior accomplishments, you let them know what you could offer as an employee and how you’ve succeeded in the past.

While you should avoid sounding braggy, the reader is looking for information about what your qualifications are , and your accomplishments generally measure these qualities.

Even though you could probably go on for ages about the details of your accomplishments, save that for an interview . In a short bio, only include the most impressive of your achievements to outline.

Accomplishments relevant to a short bio could include:

Impressive results on a project

Former promotions

Awards received in your field

Certifications received

Include contact information. The purpose of a short bio as either a business or a job seeker is to inspire the reader to reach out. Without contact information, this pursuit becomes futile. Make sure your short bio has some way to contact you at the end.

Relevant contact information may include:

Phone number

Professional networking profile

A short professional bio includes:

Your full name. You can choose to write your bio in the first person (I, me, my) or third person (he, she, they), but either way, you need to include your full name at some point. Branding doesn’t work so well without a brand name (i.e., you!)

Your brand. Of course, if you have an actual brand that you’re trying to market, you should include the brand name as well.

What you do. Summarize what you want the reader to know about what you do in one sentence — tricky, we know.

Your accomplishments. For a short bio, you can stick with just one major accomplishment from your professional life. Or, if you have a string of impressive achievements, try condensing all of them down to one sentence.

Your goals and values. Let the reader know what makes you tick — why do you do what you do and what do you hope to achieve with your work? People are compelled by a story more than anything else, so it’s important to get this part right.

Something personal (optional). If you have a quirky tidbit about yourself you’d like to include, go for it. Just make sure it doesn’t throw off te the tone of the rest of your bio.

Contact info (optional). If your bio is serving as a call-to-action to drum up business or get leads on job opportunities, it makes sense to include your contact information at the end of your bio. It’s not necessary if that information is available elsewhere on the page , though.

Entry-Level Job-Seeker Bio Example

Mitchell Morrison is an upcoming video producer and editor who believes in the art of visual organization. He is a recent graduate from the University of Washington and focused on post-production during his time studying there. He was introduced to the magical world of visual art production by watching his father work on editing commercials growing up and has been working towards his dream of becoming a video editor ever since. During his last year of college, Mitchell participated in a competitive internship with Digital Space Films. He was chosen out of 2,000 applicants based on his academic portfolio and personal statement essay. This internship was an incredible learning experience and resulted in three professional accreditations for music video editing. Mitchell currently lives in Seattle, Washington pursuing freelance opportunities and spending time with his Dog, Pikachu. To get into contact with Mitchell: MitchellMorrisonVideo.com/contact

Working Professional Website Bio Example

Lisa Kennedy is an experienced real estate professional. She knows how important a home is for long-term happiness and has invested her career in putting people in the house they’ve always dreamed of. Lisa was driven to pursue real estate from her passion for helping people during life-altering times, and a keen interest in high-end, luxury homes. She’s been working in the real estate industry for ten years and in that time has assisted over 3,500 people in finding homes. She was educated at the University of Los Angeles with a bachelor’s in business management. She’s worked for some of the most respectable Real Estate companies in Los Angeles and individually under her agency “Kennedy Homes.” Lisa has also been published in Real Estate Quarterly Magazine as the 2017 winner of the “Top Luxury Home Seller” award. Lisa loves the culture of Los Angeles and has been living there with her family of five since she graduated from college. She enjoys spending her free time exploring towns along the West Coast and swimming. If you’d like to get in touch with Lisa: Email: [email protected]

Professional Networking Profile Bio Example

Bianca Jones Marketing Manager Miami, FL The first step towards customer satisfaction is being reached by stellar product marketing, and that’s what I aim to provide. My professional experience as a product marketing manager has allowed me to assist many organizations in improving their sales margins and audience response to emerging products. I’ve brought dedication and positive results to the companies I’ve worked for because I am passionate about product perception, marketing, and business statistics. What drives a product to success interests and inspires me. I specialize in long-term growth strategies and audience outreach. In addition to eight years of experience in professional product marketing, I have also published two books on creating a career as a marketer called “What to Do After Your Bachelor’s” and “A Marketer’s How-To.” If you’re interested in learning more about how to market your business better, or just discuss more, feel free to contact me by email at [email protected].

Your first choice is whether you want your bio to be written in the third person or first person. These short bio templates show both options, and also include different ideas for what to include, and how. Feel free to pick and choose your favorite parts of each of the two.

[Full Name] is a [job title] who [believes/knows] in the power of [what you do]. [He/She/They] began their journey in [field] by [how you got started in the field], and now dreams of [what you hope to accomplish]. [His/Her/Their] biggest accomplishment to date has been [your biggest accomplishment]. [Full Name] lives in [where you live] and participates in [a hobby/interest]. To get in touch with [Full Name], call/email/message me on [how you’d like to be contacted].

I am a [job title] who helps [who you help] [what you help them do]. It’s my belief that [your unique perspective on the field]. In the past [# of years] years, I’ve [major accomplishment #1] through [how you accomplished it]. I have a passion for [your professional passion], but on the side, I also enjoy [personal passion]. Get in touch with me today at [contact info] — I look forward to talking with you about [what you want to talk to your readers about].

You have a firm grasp of the structure of a short bio and what to include. Now, you may need some tips for how to polish your short professional bio and make it stand out from the competition.

Be mindful of length. While you’re probably getting sick of hearing that your bio should be short, it’s good to keep in mind throughout the writing process. It’s easy to go off on a tangent while trying to include everything relevant or rationalize, making your bio too long.

Avoid this impulse. The point of a bio is that it’s limited. You want to intrigue the reader enough to inspire them to seek more information about you or your services.

Tailor your bio to your intended audience. Whether you’re using a short bio to attract a particular customer base or potential employer, tailoring it to fit their wants and needs is crucial. Consider your intended audience base and what they’re looking for in a candidate or service.

Be genuine. Your short bio should be an authentic representation of your traits, experience, and personality. People are repelled by what they interpret as stretching the truth. If you’re being received as disingenuous by the reader, they’ll probably move on.

Proofread. The only way to steer clear of errors in your short bio is by proofreading it. Imagine a hiring manager being completely interested in your bio.

They love what you have to say about yourself and find your prior experience enticing. That is, until they come across a mistake that clearly shows you didn’t do proofread or edit.

Include links to your portfolio, website, or networking profile. One way to circumvent the confining factor of keeping your bio short is by including links to more detailed sources.

This can be in the form of linking your portfolio or website to allow the reader to go deeper into your discussed skills if they please, without taking up more space in your bio.

Implement these links seamlessly into your bio by attaching them to anchor words that describe what clicking will lead them to.

Add some personality. You aren’t the only person who has an impressive list of accomplishments to put on a bio, so you’re going to need to find some additional ways to make an impression.

What should a short bio include?

A short bio should include your name, what you do, and your achievements. You should also include your company or product’s brand, if you have one, and your goals and motivations for doing what you do. This humanizes you and helps you stand out from the rest of the pack.

How long is a short bio?

A short bio is typically one to three paragraphs long. These should be short paragraphs though, as other experts say that between four and eight sentences is the ideal length for a short bio.

What makes a good bio?

A good bio is succinct and memorable. Readers don’t want to spend long reading about your professional and personal life, so go back and cut it down to the important parts multiple times after you draft it. You might be surprised at how little you actually need to include.

What should you avoid putting in a short bio?

You should avoid including anything negative or arrogate. It’s never a good idea to write anything negative about previous jobs or employers. Only include positive things in your professional short bio.

It’s important to include your achievements in a short bio, but there is a fine line between mentioning your achievements and bragging about them. Stick to the facts when talking about your accomplishments.

Fremont University – Building Your Professional Bio

How useful was this post?

Click on a star to rate it!

Average rating / 5. Vote count:

No votes so far! Be the first to rate this post.

Sky Ariella is a professional freelance writer, originally from New York. She has been featured on websites and online magazines covering topics in career, travel, and lifestyle. She received her BA in psychology from Hunter College.

Don Pippin is an executive and HR leader for Fortune 50 and 500 companies and startups. In 2008, Don launched area|Talent with a focus on helping clients identify their brand. As a Certified Professional Resume Writer, Certified Digital Career Strategist, and Certified Personal Branding Strategist, Don guides clients through career transitions.

Recent Job Searches

Registered Nurse Jobs Resume Location
Truck Driver Jobs Resume Location
Call Center Representative Jobs Resume Location
Customer Service Representative Jobs Resume
Delivery Driver Jobs Resume Location
Warehouse Worker Jobs Resume Location
Account Executive Jobs Resume Location
Sales Associate Jobs Resume Location
Licensed Practical Nurse Jobs Resume Location
Company Driver Jobs Resume

Should You Send Your Resume As A PDF?

How To Write A Personal Statement (With Examples)

10 Best and Worst Resume Buzzwords

How To Showcase Leadership Skills On Your Resume (With Examples)

Career Advice >

The Best Website Bio Pages & Design Examples

Why are “about me” bio pages so important to include on your website? These best website bio pages can help build connections with visitors.

Why are “about me” bio pages so important to include on your website? Including a personal website bio page on your site helps to build immediate personal connections with your visitors. In this article, we will discuss the features that make a great “about me” bio, as well as share some awesome website design examples to serve as inspiration for your next site upgrade or project.

What content makes the best website bio page?

The purpose of a website bio page is to help build trust and credibility in your brand. The bio serves as a short overview to tell a visitor exactly what you do, who you serve, and the impact you have made on others. A well crafted “about me” bio will allow you to stand out among competitors and serve as the foundation for your brand image.

A personal bio gives details about a specific individual working for your business. The personal bio will highlight an individual’s personal experience and years served within your company, as well as any notable achievements or awards received. Showcasing the expertise of the people that make up the business gives greater credibility to your brand.

Website bios often tend to be one of the most visited pages of a website besides the home page. Therefore, it is important to make sure your bio provides the most accurate and up to date information for any notable individuals that work for your business.

You will want to avoid a bio that is too lengthy, as it might deter visitors from fully reading all the information. Instead, keep your bio concise and use statements of impact. You also want your bio to tell a story by showing how different members of your team have helped resolve issues in the past for previous clients. Always keep your target audience in mind when writing each bio by including statements that will resonate with them.

Some features that are important to include in each of your bios are:

A headshot of the individual
Short statement on industry experience and years served at the company
Inclusion of personal responsibilities and leadership
Describe the personal impact they have had on the company
Showcase specific areas of expertise
Highlight notable clients the individual has helped
Include individual achievements and awards received
Back up any personal claims made with facts and statistics
Describe the individual’s personal values and vision for the company
Include links to professional social media profiles such as LinkedIn
Call to action area to email the individual or company

Below are some examples of the best website bio page designs we’ve come across and the features they embody:

Stacey Ann Taylor Law

Call to action with contact information
Mission statement and summary of services offered
Background of educational experience and experience
Use of personal imagery

Dr. Joanne Goh

Background of educational experience, research, and personal interest
Use of imagery
Summary of notable achievements/awards

Use of headshot
Notes role within the company and mission for growth
Previous experience in similar roles prior to position at Equifax

Notes years of experience in similar roles at other notable companies
Includes personal imagery
description of responsibilities

Inclusion of headshots
Notes how each individual helped grow the company
Notes years of experience and internal promotions

Notes revenue growth while working for the company
Includes notable awards
Includes personal imagery and link to LinkedIn social media page

Fidelis Security

Notes leadership qualities
Experience in similar roles
Includes link to LinkedIn personal profile
Includes features from notable media outlets

The Center for Innovative GYN Care

Links to social media profiles on Facebook, Twitter, and LinkedIn
Includes short client testimonials regarding the individual’s work
Description of education, certifications, and experience
Notes specialities and services offered

Includes call to action with contact us section
Describes typical duties and areas of oversight
Showcases experience in similar roles
Short description of educational background

Description of areas of oversight and leadership experience
Years of experience working for the company
Includes notable recognitions and awards received

Lightspeed Team

Links to personal LinkedIn, Twitter, and email
Detailed background of education and industry experience
Links to notable companies team members have worked with

United States Institute of Peace

Breakdown of key issue areas the individual is responsible for
Background of personal research, interests, and training
Links to news articles the individual was featured in

Notes years of industry experience
Includes links to email and LinkedIn profiles
Overview of education and affiliations
Inclusion of headshots

Notes key areas of focus
Links to personal LinkedIn profile
In addition to education and industry experience, notes the individual’s personal interests and hobbies outside of work

Side banner showcasing all areas of expertise
Showcases individual’s diversity with languages spoken and countries they have worked in
Notes educational and professional experience

Provides individuals contact information such as email and phone number to get in touch directly
Notes fields of expertise and industry experience
Breakdown of public recognition the individual has received

Links to blog posts they have written
Notes key areas of work/priorities

Sheppard Pratt

Breakdown of areas of specialty
Detailed information about educational background and professional experience
Lists certifications and professional organizations the individual belongs to

Links to Facebook, LinkedIn, and Twitter pages
Notes thought leadership through articles and opinion pieces written
Showcases projects the individual has been involved in

Includes a personal quote from the individual to add an element of personalization
Notes current projects the individual is working on
Links to similar open job positions as the individual featured to increase online applications

Aspen Institute

Short statement describing the individual’s role in the company and personal responsibilities
Detailed background of education and professional experience
Links to personal email to contact directly

Need help with your website bio page or other elements of your website design? Alliance Interactive is a full-service Washington, DC based digital agency and a leader in custom website design that helps attract new visitors and improve online conversions.

What areas does your organization need support?
Website Design / Development
Content Management System
Website Maintenance & Support
Branding / Messaging
Website Hosting
Custom Apps (Intranet, Portal, Extranet)
Marketing (SEO, Content, Paid Advertising, Social Media, etc.)
Add A MESSAGE
ATTACH A FILE OR RFP
Attach file or RFP Max. file size: 50 MB.
Comments This field is for validation purposes and should be left unchanged.

+31 (0)6 5465 1346 | [email protected]

CAUSE AN EFFECT

Blog on science communication

How to write a good bio for your research website (or LinkedIn)

Do you think it’s fun to talk about how great you are in your biography? No? Don’t worry, you’re not alone. Most academics hate to talk about themselves, brag about their accomplishments or show how good they are. Be that as it may, it’s still important to do sometimes. Let’s find out how you can write a bio that is effective and that you feel comfortable about sharing with the world.

Things to avoid in your bio

Past tense. You’re not living in the past, you’re living in the present and are writing for the future.
Passive voice. Keep it active and snappy to keep people reading.
Starting your bio with “My name is…”. You’re not in kindergarten anymore. Your name will probably be the heading of the biography, so leave this out to look more professional.
Your age or where you live. It’s not necessary nor relevant.
A list of facts. It’s boring to read.

An example of a badly written biography (based on a real one):

Write about yourself as if you were a colleague

To get researchers more comfortable with writing a biography, we often do a little experiment. We show them someone else’s bio and ask them if they find it too much. Most of the time, the answer is no. So if you’re afraid to come off as arrogant or bragging, a trick can be to think about yourself in the third person. Imagine you are a colleague. What are they good at, and what do you think the world needs to know about them? Distancing yourself from yourself a little bit helps to write better and be more comfortable.

Don’t write a resume, write about what you’re curious about

Nobody likes to read a chronological resume. A summary of what you have done in the past is not interesting to anyone. So don’t write about what education you have had, which schools you attended, and all the jobs you have done. If people want to see that, they will visit your LinkedIn page.

Instead, write about what you’re curious about. The one thing that makes scientists interesting is their passion about a topic (it’s also why we love working with them). Just write about what you want to discover, what gaps there are in the knowledge, and how you would like to solve this puzzle. If you love what you do, this should be easy to do!

Start with a powerful tagline

A catchphrase or tagline can be very effective, and make it easier for people to remember you. It’s infinitely better than starting a piece of text with “My name is…”. So think about what the essence of your research is. Are you solving a problem? Are you trying to understand a mechanism? Are you doing something that

An example for a PhD student in marine biology: Trying to understand micro-plastics and health

If you are using this for a LinkedIn headline, you can extend it as follows: Trying to understand micro-plastics and health | PhD in Marine Biology | Speaker | Blogger | Researcher & aspiring TV host.

Write your bio for your future you, not your past self

As we’ve mentioned, a biography is not a resume where you tell people every detail about your past career. Think about it, what you have done in the past might not be something you ever want to do again in the future! For example, I’ve done plenty of data analyses in SAS, but do I want to do that in my dream job? Definitely not. So I should probably not tell anyone that I can do this.

A bio is a promotion of the best parts of you, and should reflect what you’re interested in and what you would like to do in the future. Do you want to become an (assistant) professor, speaker, writer or TV host? Just write it down. People love to help others achieve their dreams. So write about what you want to do in the future, or what you have loved doing in the past. And maybe someone will notice.

Writing in first or third person?

Since it’s about you and your passion, we recommend writing your biography in first person. It’s a personal text, so write it as if you’re speaking to someone. Do you think it looks more professional if it’s written in the third person? It might, but the drawback is that it also sounds like you are not approachable, more distant, and more corporate. Unless you want people to think you’re too cool for them, write in first person.

The only exception is when you write the bio for someone else to introduce you with, and they would read your biography out loud. For example on a third party website, folder, brochure or as a speaker introduction. Then it’s be more suitable in the third person.

A biography is only 100-200 words

People don’t like to read, so keep your biography short. A good biography is only a few paragraphs long. If you need more words to talk about everything you want to say, like on LinkedIn, you can add paragraphs about your projects, interests, vision etc. But don’t forget to keep the paragraphs short and add a title, so it’s still readable.

Essential elements of a good biography

You write a biography for someone else, so it’s good to answer the questions that most people want to know. Here are some elements that we think are essential for a well-written biography.

Show your credentials

What makes you a good researcher? Is it the number of publications? Are you great in communicating science? Did you receive any awards or grants? If it feels to much like bragging you can hide your accomplishments inside a sentence.

For example: “I’m an assistant professor at Wageningen University, where I am working on an ERC starting grant to find out how we can prevent diabetes by looking at new incentives.”

What is the ultimate goal of your research?

This is the juicy part of your biography. What do you want to achieve with your work? Which disease are you trying to eradicate? Which fundamental problem are you trying to solve? What impact do you want to have with your work? This is an important bit, because it helps people outside of academia understand why your research is valuable. People might not know any of the names of the molecules or technology you’re working with, but they can definitely understand your work in terms of how it impacts the real world.

My own goal is to make science sexy and help researchers become better science communicators. What is yours?

Bring some personality into your writing

What makes you unique? Adding your personality in the text makes it fun to read. And people love to know how you’re different from other researchers. Are you very outspoken, nuanced, light-hearted, critical, down-to-earth, creative or expressive? Make sure it shines through in your text, so people get a taste of who you are as a person. I’m a very informal and direct person, and it usually reflects in my writing.

See for example the well-written bio of William Harrison that clearly shows his personality.

Connect with your audience

Are you tired of talking about yourself? Then write about the problems of your audience. Are they a potential employer, the general public, or a colleague? Address their problems and frustrations, and show what you can do for them. If you’re happily employed and are not looking for new opportunities, you can tell people what value you will give them when they start following you.

If you’re sharing lot’s of tips about what you’ve learned on the job on LinkedIn, you can talk about how following you might help them with their data analyses, field work or career. And if you want people to get in touch with you, you can include your phone, e-mail, social media accounts.

Some examples for social media:

Follow me to learn more about marine biology, and how microplastics impact ocean life.
Connect with me to regularly get tips for scientist to create more impact.

An e xample of a great biography that shows personality and passion about their work:

Don’t forget to include a good profile picture

Appearance is everything. So if your biography is presented with a photograph of yourself, make sure it looks professional. So no holiday pictures from ten years ago please. You might not be very comfortable in the spotlight, but nobody wants to have a bad picture floating around on the internet. Read our blog about how to create a good profile picture to get all the tips.

Happy with your bio? Use it on multiple platforms!

Your LinkedIn profile
A profile page on the website of your university
A profile page on the website of your research group or consortium
As an introduction for a (poster) presentation at a conference
For other speaking engagements
In the author acknowledgements underneath a blog you wrote
As an introduction to your resume

About the Author: Liesbeth Smit

Search for more scicomm tips:, read more about science communication:.

How to design a poster presentation so your research stands out

Tool to create your own data visualisation with icons

Increase the visibility of your research project website and reach your target audience

Find inspiration for your design & create a unique style for your research website

Define the goal & pitch for your poster presentation

Our favorite (free) tools to create better designs for science communication

Designing for impact: the lessons I learned from my science communication internship

Become a pro science communicator with our workshops.

IMPACT with science communication

Do you want to have a positive effect on the world? We'll make you think about your goal, audience, and message and ensure you know what it takes to create impact! Also available as a keynote lecture.

Pitch your science to any audience

By understanding your audience and aligning your message to their needs, you can really get your point across. In this workshop you’ll create a short pitch or article to practice just that.

Poster design & graphical abstracts

Create beautiful and effective infographics, posters and graphical abstracts. You will learn the best practices in design to make sure your work gets noticed and is easier to understand.

Science and the media

Do you want to be more confident around journalists or the media? Or do you want to take advantage of the opportunities that social media offer for scientists? We'll get you started!

Contact us to find out what we can do for you!

In English or Dutch

[email protected]

Call Liesbeth: +31 (0)6 5465 1346

Call Stephan: +31 (0)6 245 92 770

Working around the world from the Netherlands Pricing General Terms and Conditions Algemene Voorwaarden Privacy & Cookies

Examples of Bio Pages That Can Inspire You

A Professional biography is becoming one of the most used tools for professionals in all different fields and industries to introduce themselves. Usually confused with a resume, the edge of using a professional bio is that besides your name, contact information, employment record, and other achievements, you can introduce who you are in detail. You can introduce how diligent you are at work while at the same time, also sharing what kind of person you are outside of work. There is no one right way on how to write a professional bio because the most important thing is that it represents who you are as a whole person and all that you do.

Examples of bio occupy a significant space on the internet. Nowadays, having a personal website or an online resume is the norm. There are many online platforms that cater to professional bios. Short professional bio examples can even be seen on social media platforms like Twitter and Instagram. Employers, clients, and/or customers of today usually rely on the online presence of a professional to hire or avail of their services.

If you are looking for inspiration for your professional bio, we’ll show you ten of the best professional bio examples, all of which were created with the help of Strikingly .

10 Examples Of Bio To Help You Create Your Own

1. amy chambers.

Image taken from Strikingly User’s Website

First on our list of examples of bio is a mechanical engineer and a racecar driver, Amy Chambers. Using a basic Strikingly template, she created this website to host her professional bio. Her site tells us about her interests and skills, the projects that she has been a part of, including their details and timeline, and how to contact her. Amy’s professional bio is a good example as it highlights all her achievements and tells about her work ethic that led her to accomplish them.

2. Dr. Anelise Farris

This next professional bio is that of a professor in the College of Coastal Georgia. It is one of the outstanding professional bio examples as it showcases what her educational background is and how she has advanced her career throughout the years. This includes all distinctions and awards that she has received in her endeavors. In this example of bio, Dr. Anelise Farris also lists down the publications and presentations she has done, as well as other writings like book reviews and creative works. This is one in our list of examples of bio that exemplifies how you can use the aesthetic of background images to give your site visitors an idea of your personality and your hobbies outside of your profession.

3. Emily Penn

This is one of our prime short professional bio examples because it is clear and precise. Emily Penn tells us about her life and how she was led to what she is advocating for. It is included in our list of examples of bio that can inspire you as it shows us how to keep it short yet sincere. Her short bio example tells us a bit about herself and focuses then on the story of how she got into the project to target plastic pollution in our oceans. This is then followed by a gallery that showcases her projects and her participation in them and consequent that, a gallery of all her previous clients.

4. Kara Barkved

The next one of our examples of bio belongs to a contemporary visual artist. This professional bio of hers is incorporated into her portfolio website . Preceded by images of her abstract paintings and floral impressions, as well as all of the paintings she had sold, her professional bio talks about her biography and her vision as an artist. Many artistic websites also display their work, but not many go into detail about their education and training background and the exhibitions they have done, unlike Kara Barkved, who included all of that.

5. Carolina Andreoli

At first glance, this site of Carolina Andreoli might not seem like a professional bio example but looking into it. That uniqueness of her biography is what made it into our list of examples of bio. As you browse throughout her professional bio and graphic design site , you would see how smart and creative she was in creating her professional bio. As a UX designer, she managed to showcase her work by displaying samples of it and using her skills to incorporate her professional bio into a UX design. She was able to emphasize her excellence in skill, taste and creativity while also telling us about her career timeline, her skills, and even people she's met and worked with. These are all on top of other projects and their details that are showcased in her website.

6. Vera Gluscevic

A professor ’s bio again made our list of the best examples of bio. Asst. Professor Vera Gluscevic is a professor of physics and astronomy. Her professional bio starts off with a short description of her educational background and her current position and endeavors. She also puts in a link to another website that holds a selected number of her publications. She further introduces herself through a description of her research, what it’s all about, and the results they have gotten. She also introduces her team and the students she has worked with. With all of these, her professional bio easily highlights all she can do and encourages more people to work with her.

7. Benny Walker

This bio is one from the many musical artists websites and it made our list of the best examples of bio. Benny Walker is a musician - a singer/songwriter from Australia. His website starts with news about his music, shows, and the merch he is currently producing. His short professional bio tells us about his love for music and his inspiration for creating and sharing music . What makes this professional bio effective is how he narrated his music journey with the names of his awards and nominations. He also mentions other artists that he has worked alongside with and this helps make his professional bio more credible.

8. Gary Sheng

**“**Simplicity is beauty” is the way to go for this next one in our list of examples of bio, and it is one we can all learn from. Gary Sheng has had many different jobs in various fields. And he narrates them all in his professional bio. This example of bio mainly uses the power of words. He told us the story of every milestone that he achieved. He puts his LinkedIn profile link on his website. In addition, he also added links to certain posts he made there that speaks to his mindset and philosophy. This helps us learn more about him and be more inclined to work with him.

9. Theo Karsenty

Another artist website gives space to this next one in our ten examples of bio. An animator and storyboard artist hailing from Paris gives us a peek of what his work is like. Before even introducing himself, Theo Karsenty first introduced his works. He put in images and videos of his projects and previous endeavors. He then explains in his short professional bio what his educational background is, where he got his technical training and proceeds on telling us about what he is doing at the moment. He also talks about the kind of projects that he would be more than willing to work on. This kind of bio emphasizes the potential and the commitment of the artist and his passion in the work that he does.

10. Michael Seibel

Our last professional bio in our examples of bio belongs to a partner, a CEO, and a managing director. Michael Seibel has been successful in many of his endeavors. He takes us through his career and details his accomplishments in the different places he lived. In this professional bio, he illustrates his initiative and ingenuity by emphasizing the projects and their importance and impact on society. He then follows this short bio description with a blog of essays and links to his Youtube advice videos. He also gives us a list of his personal investments and his favorite books, which allows us to know a little bit more about his personality, his mindset, and his philosophy in life. This kind of professional bio is very useful because it gives us a lot of information about the person and helps us decide if we want to work with him.

These professional bio examples are only ten of those that are in existence in the online world. While it still pays to have a printed copy of your resume, your cv, or your short bio during interviews and meetings with potential employers, partners, investors, and clients, having an online profile is also very important nowadays. Professional bio and personal websites can be easily made with website builders, like Strikingly. It allows you to connect your social media accounts , and even attach relevant links to lead the right people towards the right information about you. You can also put in contact forms onto your professional bio websites, so that the people you want to connect with can easily do so. You deserve to be known in the best possible way. You deserve to be known for the amazing person that you are and for all the amazing things you can do. And you can easily do that and more with Strikingly. After all, most of these examples of bio use Strikingly website templates to highlight and present the best kind of information in the best kind of design possible. Sign up now and get started on building your very own professional bio.

Most Viewed

Standout Professional Bio Examples (And Why You Need One)

Compelling examples of bios in multiple contexts

The difference between a resume and a professional bio

Who needs a professional bio.

A professional bio is one of the most important pieces of writing you have in your toolkit.

What career and business opportunities will yours open up?

Effective examples of bios in multiple contexts

When crafting a professional bio, be intentional about the content you include and tailor it according to your objectives.

You want to adjust it accordingly based on where it appears and what type of organization and industry you work for.

The purpose of a professional bio is generally to:

State who you are and what you do
Provide examples of your work experience that bolster your credibility
Tell your story

How you go about accomplishing these three goals, however, will vary.

We compiled a variety of professional biographies and explain why they are effective to give you an idea of how to structure yours.

Company Website

If you are a senior executive, you may have a professional bio on your company’s website: this is the most common request we receive.

John Hartman | Equifax

John Hartman put together a classic example of an executive bio for the Equifax website.

His writing is clear, concise, and follows the standard structure for an effective bio by providing:

Name and current role at Equifax
Previous experience at Equifax
Early career history
Education summary

If you’re looking for a conventional executive bio, you’ll want to follow this format.

It’s perfectly acceptable to use the bio you have on your company’s website for LinkedIn.

However, don’t forget that LinkedIn is still a social media platform, so it’s okay to infuse a bit more personality into it !

Jay Shetty | Personal Brand

Jay Shetty's profile headline and introduction quickly grab the reader's attention: “Meet the former monk who is making wisdom go viral.”

He further builds his credibility by explaining that he has 200 million views on social media, over one million followers, and was selected for Forbes 30 Under 30.

His bio also includes information about his education and career history while infusing elements of his story (we’ll forgive him for grammar errors and focus on content – because it is quite strong).

At the end, he also provides a preferred method of contact.

You should consider including your email address or a link to your LinkedIn profile as well – especially if your bio doubles as a marketing tool.

Need help crafting a compelling executive bio? Learn more about our professional bio writing service!

Personal Website

We’re increasingly seeing freelancers and even professionals in the corporate sector building personal websites that serve as an online resume, so to speak.

If you are a freelancer or run your own business, think carefully about your copy and what kind of message you are sending to your readers.

What kind of impression will they have of you and your business after reading your bio?
Does your bio leave them inspired and wanting to talk to you further?
What is the image you are trying to convey? Do you want to come off as polished and professional, engaging, fun, or simply vanilla?

Melanie Everett | melanieeverettco.com

Melanie Everett runs an independent real estate firm in Chicago.

Coming from a journalism background, she has leveraged her writing skills to drive her real estate business. She currently ranks in the top 1% of real estate agents in Chicago.

Conference or Event Pamphlet

If you are speaking on a panel or delivering a keynote speech, you may have the opportunity to provide a bio to be featured in the event’s print materials.

For these types of communications, you’ll want your bio to be shorter than what you might include on a company page or LinkedIn summary.

These executive bios build credibility for you and your company while positioning you as an expert on the topic you will be speaking about.

Vera Manoukian | Hilton

Hilton’s Vera Manoukian provided this bio when she spoke on a panel titled “The Rebirth of Full-Service Hotels,” effectively demonstrating her leadership experience in the hospitality sector.

Nonprofit Bio

Executive bios for nonprofit organizations often employ a storytelling approach to introduce readers to the organization’s mission and impact.

Ben Justus | EGBOK Mission

In his bio, Ben explains why he started EGBOK, the work his organization does, and how it has grown.

Nonprofit Executive Bio Example - Ben Justus

When you contribute to an industry blog, you may have the opportunity to include additional information that showcases why you are an authority on the topic.

In this context, your bio can also serve as publicity for your company.

Arianna Huffington | THRIVE Global

Professional Bio Sample - Arianna Huffington

Brian X. Chen | The New York Times

Other times, you may have very limited space to work with, making it especially important to consider how each word is adding value.

Professional Bio Sample - New York Times

A resume and professional bio are both personal marketing documents, but they are used in different contexts.

Resumes are generally used to apply for a job. They are written in third person, follow a conventional structure, and are predominantly based on facts and achievements .

Professional bios , on the other hand, provide a more informal narrative that serves as a compelling elevator pitch.

Professionals of all experience levels can benefit from a bio.

As an executive, you should have a long and short version of a professional bio to use on:

Corporate or personal websites
Company marketing brochures
Conference materials

If you are a student , you can use yours as a LinkedIn summary or on the webpage of a campus organization you are a part of. You never know who might come across it!

We hope these examples have given you inspiration and an understanding of what to include in your bio.

When writing yours, remember to keep the following in mind:

The best bios are written thoughtfully and intentionally, so it’s not something you want to leave to the last minute!

Need a compelling executive bio? You can order our professional bio writing service here !

About resume pilots.

Resume Pilots is an award-winning executive resume writing firm and a proud member of the Professional Association of Resume Writers and Career Coaches. Our previous clients include CEOs and senior executives at the world's leading companies.

As a professional services firm, we take your reputation seriously. We are committed to delivering writing excellence and superior service while operating with integrity and discretion. Recruitment firms we partner with also trust us to consistently deliver quality documents for their clients.

Our writers have studied in the Ivy League and other top-tier universities and have strong writing backgrounds coupled with industry experience.

Here's how we can help you:

Resume, Cover Letter, and LinkedIn Writing Services : If you are looking for end-to-end support, hire one of our professional resume writers to rewrite your documents from the ground up.

Executive Resume Template Downloads : If you plan to prepare your own resume, consider using one of our classic, ATS-friendly resume templates for Microsoft Word.

To learn more about our services, book an introductory call with our founder here or email [email protected] .

Share on Facebook
Share on Twitter
Share on Google
Share on Pinterest

About the Author Matt Glodz

Matt Glodz is the Founder and Managing Partner of Resume Pilots and a Certified Professional Resume Writer. After studying business communication at Cornell University, Matt worked within Fortune 500 companies, where he noted that qualified candidates were frequently denied interview opportunities due to poorly written documents. At Resume Pilots, Matt combines his business and writing background - which includes prior work for a Chicago Tribune publication - to craft resumes that give his clients the best chance of landing interviews. He works with clients ranging from CEOs to recent graduates and has been writing resumes for over 10 years. He has been quoted on numerous business and career-related topics in outlets including Business Insider, CNBC, Fortune, Glassdoor, The Ladders, and Thrive Global.

Crafting a strong resume for financial software development, seeing the future: resume essentials for aspiring computer vision consultants, resume formatting and design tips for react js consultants.

How To Write Your Website Biography to Inspire Others to Thrive

People know big brands. They see the ads, they hear the message, and they trust the reputation. When it comes time to buy from a big brand, they know whom they are dealing with, and rarely will they look for the CEO’s bio. They may look at your website biography though if you are a small business. Do you know how to write your website biography to inspire others to stay on your site?

You are not a big brand. They don’t know you. They don’t trust you. They don’t know if they want to do business with you. That’s why you need your biography on your website.

When it comes to small business, it’s not about the company – it’s about the person behind the company.

Before you start writing, remember that this is not a resume; it is part of your marketing. It is worth taking the time to plan it out. Here are seven steps to creating a website bio that sells.

Table of Contents

How to Write Your Website Biography -Decide How Much Detail to Include

Your website bio doesn’t have to be very long, but you might want it to be. My bio page is quite long, and that is for two very good reasons:

It is a reflection of who I am and how I do business. I love to work with people one-on-one, and getting to know each other is a huge part of that.
My “product” is me. It’s my knowledge, my attitude, my experience, and my approach to life and business. Potential clients want to get a sense of who I am, more so than if I was selling gardening tools, for example.

Here is a really good rule of thumb: the higher the price of what you are selling, the more customers will be interested in reading about you. And here’s another great rule of thumb: the more intricately linked you are to what you are selling, the more they will want to get to know you before connecting with you.

As a general rule, people want to know more about you if you are selling a service than if you are selling a product.

Know Your Business

Not everything you’ve ever done is relevant to your business. Start by identifying what is most relevant – anything related to the topic of your business. That might include hobbies and it might include all or some of your previous careers.

It might also include anything that helps people understand your values, your attention to detail, your commitment to quality, or any other trait that is important for your business relationship.

Know Your Audience

I know, I know. Your audience is all your clients. But some might be more important than others. You might tell your story one way if you run a tattoo parlor that caters primarily to the under-30 set. And you might tell your story very differently if you are selling landscaping to businesses.

I was recently told a story about an elite security company founder in California. Biography writer David Leonhardt asked this security client who his most important audience was.

“His clients and potential clients were not even top of mind. His most important audience at that early stage of his company was investors and partners,” David told me. The founder needed them to build his business capacity. After that came, job seekers. He needed to attract top security talent to offer elite security services. Clients and potential clients came third. Here is what David did, in his own words.

“I created a section that established this founder as one of the top experts in security in the USA. You read these paragraphs, and – Wow! That appealed to all three audiences.

“Then, I built on that by focusing the next section on how he led his trusting team safely into and back from dangerous military missions. This was clearly a leader that any new hire would follow into battle, if necessary. And it showed investors that he could handle the risks inherent in this business.

“Finally, I added a section on the founder’s sense of business. Only one of his audiences would read all the way to that section. And by ‘section’, I mean there were three sub-headings that made the pitches.”

Know Your Market

If you sell typesetting, there are hundreds of people just like you around the world who can do the job. What makes you so special?

Even in many local niches, you are not alone. There is a real estate agent hanging out on almost every corner in your town. What makes you so special?

This is important because a buyer might not be making a binary decision, such as “Do I trust this person with my business, yes or no?” They might be making a more complex decision, such as “Is this the best person to hire, or should I keep looking for someone else?”

It is important to find something – preferably more than one thing – that makes you more qualified than others in your niche. It might be a stretch, such as a landscaper mentioning how she began mowing lawns at six years of age and never looked back. But stretching is better than nothing.

If you are the only game in town (or close to it) this becomes less important. Nobody else empties septic tanks for miles around? Your run one of only three pest control services in the city? You might not have to be as creative…but, then again, why not?

Tell a story in Your Website Biography

Back to my comment earlier about this not being a resume. Nobody likes reading a resume unless they are having a hard time falling asleep at night. Resumes are right up there with dictionaries and telephone directories (remember them?) in entertainment value.

People love to read a story.

Tell your story. That’s what I did. If you can use devices of fiction, such as foreshadowing and building suspense, even better. Just make sure to focus the story on your professional exploits, rather than on family or unrelated hobbies.

How to Write Your Website Biography by Stating Your Credentials

Just because you are telling a story, doesn’t mean you should forget about your credentials: certifications, awards, etc. Ideally, fit them into the story. But if that doesn’t work, find another way to get them on that page.

On my page, you will see a number of those listed under “More About Me”. They are important to mention, but not important enough to interrupt the story I am telling. I follow those up with testimonials for a well-rounded pitch on why you should work with me.

Get Personal in Your Website Biography

I have a big caveat to offer, just to make sure I did not miss communicate above when I wrote: “…focus the story on your professional exploits, rather than on family or unrelated hobbies.”

You should give people some glimpse into you, the person. If it is relevant to the niche, that’s great. But even if it’s not, people want to see your human side.

Mention family, but don’t focus on it. Mention other interests, but don’t focus on them.

Biography Examples For Websites

Here are a few website biography examples for you to get inspired by:

Kim Scarvelli keeps her biography clean and simple in her about page.

Elena Peters goes into more depth in her biography on her midlife blog.

Stan Stewart from Muz4Now has an updated biography on his website that is written more as a story.

Do I enjoy taking nature pictures? Well, you might find out by reading my bio. Do you know how to write your website biography better now? I’d love to hear from you in the comment section!

Recent Posts

How To Grow Your Business With Upsells In SEO? - March 25, 2024
Voice Search Optimization: A Game-Changer in SaaS SEO - March 22, 2024
Is An Affiliate Marketing Site Still Profitable To Start In 2024? - March 19, 2024

How To Improve A Website and Generate Sales With Easy Tips

The 4 Steps To Starting An Online Business That You Need

How To Use Loading Speed To Get More Traffic To Your Website

Translation Software For Small Businesses: Affordable Solution

Start typing and press enter to search.

How to Write a Unique Professional Bio

Your professional bio is an essential feature on your practice’s website. It gives you an opportunity to tell your current and potential patients who you are, what you can do for them, and what makes you qualified to help them.

Prospective patients want to see custom content on your site. In fact, 40% of people agree that custom content is integral to building credibility. Inspire a sense of trust and familiarity with new clients before they even walk through the door by making sure key pages of your website, such as your About Me page, adequately reflect your practice.

About Me Page

An About Me page allows you detail a brief history of your career, from education to recognitions to publications. However, your patients don’t just want to hear about the qualifications that make you a chiropractor, they want to hear the reasons that make you a great chiropractor . This would be the time to get a little personal and reveal why you do what you do.

If there are multiple providers at your practice, there should be a unique bio for each doctor. This can be on one “About Us” page or you can lump these bios together into a “Meet the Team” page. To write an informative and personalized bio, you should first scribble down short answers to these 10 questions:

What motivated you to choose your profession?
Where did you graduate from college and what is your degree?
Do you have additional degrees, certification, or training?
Do you have volunteer work relating to your profession?
How long have you worked in your field?
Are you a member of any professional associations?
How are you a part of your community?
What do you provide for your clients?
What sets you apart from your competition?
Have you received awards, significant accolades, or been mentioned in prominent publications?

About Me Bio Template

To give you the tools you need to get started, we’ve created a fill-in-the-blank template. This is meant to give you a basic skeleton to work with. Add and subtract information as needed and spice it up with personal flare!

[Full Name, including medical credentials, if any]

[profession]

who works with

[your clientele]

[how you help them]

[First name] [knows,believes,understands] [the fundamental mission of your business]

Over the last

[number of years in this profession]

[first name]

has garnered the respect of

[clients, patients, community]

[what you provide]

[First name]

[achieved, earned, worn, been recognized by] [insert awards, achievements, or other significant recognition of your work]

[inspired,motivated]

[experience or belief that drove you to your profession]

[insert degree]

[area of study]

[name of university]

[If you hold multiple degrees, a masters, or doctorate, you can write a similar sentence here. You can also mention significant volunteer experience, if applicable]

After graduation,

began working in

[profession] [fundamental purpose of role]

[works,practices]

[he,she] [serves,helps,aids]

[fundamental purpose]

is not busy

About Me Example

If you’re wondering what this template may look like as a finished product, you’re in luck! We’ve put together a mock example using this template and added in a few details as we went along.

Mary Shapland, DC is a chiropractor who works with patients from all walks of life to provide natural, sustainable pain relief and preventative care. Mary believes that the cure to many sources of chronic pain doesn’t lay in addictive substances or expensive surgeries, but in chiropractic care. Over the last 17 years, Mary has garnered the respect of her patients and community by providing exceptional care to treat ailments such as lower back pain, sports injuries, arthritis, scoliosis, and many others. In 2014, she won the ACA’s Annual Award for Outstanding Contributions to the Profession.

As a child, Mary struggled with pain from scoliosis and her parents sought out different doctors, medications, and care until they finally found something that helped her… chiropractic. This experience would alter the course of her life, convincing her that chiropractic was her calling from a young age. Mary holds received her Doctor of Chiropractic degree from Texas Chiropractic College in Pasadena, Texas. After graduation, she returned to her hometown of Phoenix, Arizona to begin working to help people like herself who needed an alternative to alleviate their pain.

In her spare time, Mary can be found binging on Star Wars movies or exploring with her two dogs, Mitus and Theo. Since she’s learned to manage her back pain, she also runs marathons and participates in local breast cancer walks.

Let Us Help You With Your Chiropractic Marketing Strategy

Why it works.

This simple, professional bio template tells your patients all of the essentials about you. This can be shortened to include only the details you deem most important, but we wouldn’t suggest a bio much longer than this. It is meant to be a stats card with a little more personality.

If you have multiple staff members, create a “Meet the Team” page and write a short bio for each employee, not just the doctors.

Most importantly, always include the why, not just the what, of your job. Your patients are more likely to trust you with their care if they feel like they know you.

Learn How to Reach Your Business Goals With Us

Handling the digital marketing side of your practice is what iMatrix does best. Let us make it easier for you by taking care of all your marketing needs, so you can get ahead and attract more patients.

Give us a call at 800.792.8384 or click here to talk about your marketing goals.

13 Effective Marketing Strategies to Attract New Chiropractic Patients

7 Ways to Improve Your Practice’s Chiropractic Landing Page

Chiropractic Keywords: 3 Easy Steps to Rank for the Right Ones

Let us help you gain and retain more ideal patients.

.css-1dmjnw1{position:relative;}.css-1dmjnw1:before{content:"";position:absolute;} .css-13il6b0{display:block;font-family:Ramillas,Ramillas-weightbold-roboto,Ramillas-weightbold-local,Georgia,Times,Serif;font-size:2rem;font-weight:800;line-height:1.2;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-13il6b0:hover{color:link-hover;}}@media(max-width: 48rem){.css-13il6b0{font-size:1.5rem;line-height:1.1;}} Shirley Chisholm and the 9 Other Trailblazing Black Women in Congress .css-ha23m7{position:relative;}.css-ha23m7:after{content:"";position:absolute;}

These political pioneers broke racial and gender barriers during their time as members of the U.S. House of Representatives.

priscilla presley and elvis wearing their wedding attire while smiling and holding hands

.css-1ymvwpa{display:block;font-family:Ramillas,Ramillas-weightbold-roboto,Ramillas-weightbold-local,Georgia,Times,Serif;font-size:2rem;font-weight:bold;line-height:1.2;margin-bottom:0;margin-top:0;-webkit-text-decoration:none;text-decoration:none;}@media (any-hover: hover){.css-1ymvwpa:hover{color:link-hover;}}@media(max-width: 48rem){.css-1ymvwpa{font-size:1.5rem;line-height:1.1;}} Why Priscilla Presley Has Never Remarried

The 78-year-old recently revealed she loves Elvis to this day despite the infidelities that ruined their relationship.

.css-16fg1hg{-webkit-text-decoration:none;text-decoration:none;display:block;margin-top:0;margin-bottom:0;font-family:Gilroy,Gilroy-roboto,Gilroy-local,Helvetica,Arial,Sans-serif;font-size:1.125rem;line-height:1.2;font-weight:bold;color:#323232;text-transform:capitalize;}@media (any-hover: hover){.css-16fg1hg:hover{color:link-hover;}} Carrie Underwood Is Expanding Her Music Empire

dolly parton playing guitar in front of a microphone and looking off into a crowd

Dolly Parton Wrote “Jolene” in a Flash of Jealousy

call me by your name, dune, wonka, bones and all movie posters

Best Timothee Chalamet Movies

celine dion health sons stiff person syndrome update instagram

Céline Dion Gives Emotional Health Update on IG

Notable now.

Robert F. Kennedy Jr.

Francis Scott Key

Sean “Diddy” Combs

Dennis Rader

Notorious figures and acts.

erik and lyle menendez stand outside a home and stare at the camera, the front door is open, erik wears a jacket over a tshirt with shorts, lyle wears a tshirt with pants

Where Are the Menendez Brothers Now?

As Netflix gears up to retell Lyle and Erik Menendez’s story, here’s what life behind bars is like for the brothers today.

a girl wearing glasses and a pink and purple hat smiles as she lies in a bed next to a stuffed animal

.css-43q7z5{-webkit-text-decoration:none;text-decoration:none;display:block;margin-top:0;margin-bottom:0;font-family:Gilroy,Gilroy-roboto,Gilroy-local,Helvetica,Arial,Sans-serif;font-size:1.125rem;line-height:1.2;font-weight:bold;color:#ffffff;text-transform:capitalize;}@media (any-hover: hover){.css-43q7z5:hover{color:link-hover;}} Where Is Gypsy Rose Blanchard Now?

The 12 Greatest Unsolved Disappearances

alex murdaugh is led out of a courthouse in handcuffs at his sentencing hearing on march 3

Where Is Alex Murdaugh Now?

gypsy rose blanchard in a wheelchair with her mom, gypsy rose blanchard in prison

Gypsy Rose Blanchard: What Everyone Missed

a man in a top hat with identity obscured, mitre square in london, map of whitechapel

The Real Name and Face of Jack the Ripper?

Gypsy Rose Blanchard and Dee Dee Blanchard

The Story of Gypsy Rose Blanchard and Her Mother

gary ridgeway looks at the camera while buckled into a car seat, he wears a dark ball cap, tan jacket and red shirt

The Timeline of Green River Killer Gary Ridgway

lori vallow daybell stands and listens as the jurys verdict is read at the ada county courthouse in boise, idaho on friday may 12, 2023 the idaho jury convicted daybell of murder in the deaths of her two youngest children and a romantic rival, a verdict that marks the end of a three year investigation that included bizarre claims of zombie children, apocalyptic prophesies and illicit affairsap photokyle green

Lori Vallow Daybell Faces More Murder Charges

actor tobias menzies wearing a top hat and sitting on a horse portraying edwin stanton in a manhunt tv show scene

The Manhunt for John Wilkes Booth

callum turner and austin butler star looking up and off camera while standing in front of bomber planes in a scene from masters of the air

‘Masters of the Air:’ The Real 100th Bomb Group

justin timberlake on stage with crowd behind him

Justin Timberlake 2024 Tour Ticket Info

eric carmen sitting against a wall for a black and white portrait photo

Eric Carmen and The Making of “Hungry Eyes”

Celebrating women’s history month.

41 Famous Women in History Who Have Changed the World

From outer space to the Oscars stage, these trailblazers have left their mark.

maya angelou gestures while speaking in a chair during an interview at her home in 1978

5 Crowning Achievements of Maya Angelou

The Women Behind the 19th Amendment

nasa space scientist and mathematician katherine johnson poses for a portrait at work at nasa langley research center in 1966 in hampton virginia

10 Black Female Pioneers in Science

5 Powerful and Influential Native American Women

.css-1aq4sl:before,.css-1aq4sl:after{visibility:hidden;} connections.

sonny and cher stand next to each other in formal attire, he smiles and she looks left with a small smile

The Most Devastating Divorces In Music History

elvis presley lisa marie presley riley keough

Elvis Presley’s Family Tree

Who Are Britney Spears’ Kids? Meet Sean and Jayden

miley cyrus and dolly parton hug and smile for a photo together, cyrus wears a sequined black long sleeve dress, parton wears a white long sleeve dress with a gold studded pattern

Miley Cyrus and Dolly Parton Share a Special Bond

Clara Bow’s Family Reacted to Taylor Swift’s Song

willie nelson standing against a fence and holding a guitar

15 Famous Country Singers of the Past and Present

miley cyrus giving a speech at the grammys as mariah carey smiles after giving her an award

2024 Grammys: The Major Winners and Takeaways

wynonna judd standing at a staged microphone and smiling for a photo

Wynonna Judd Explains Her Odd CMAs Performance

biographies of women, crying in h mart, leah remini, know my name, demi moore inside out, finding me, wild cheryl strayed, becoming michelle

The 10 Best Biographies Written by Women

The Exact Bikini Taylor Wore on Her Bahamas Vacay

beyonce performing during renaissance world tour, crewneck beyonce sweatshirt

Fabulous Beyoncé Merch You Can Buy on Amazon

tom holland and zendaya watching tennis, on the roger centre court shoes

Shop Zendaya's Comfy Tennis Court Sneakers

Why Priscilla Presley Never Remarried After Elvis

About Biography.com

ice spice looks over one shoulder directly at the camera, she wears a black lace top with small black earrings

Carrie Underwood Is Expanding Her Music Empire

Julius Caesar

Christine de Pisan

Biographies

Back to Ducksters Home Page

Do Not Sell My Personal Info

25 Examples Of About Us Pages For Inspiration

Craft an engaging and unique About Us page for your website. Learn from 25 inspiring examples of About Us pages to make your brand stand out.

The About Us page of your website is an essential source of information for anyone who wants to know more about your business.

It is where you showcase your history, the unique value of your work, your mission and vision, and the audiences you serve .

Together, the design , written content, and visual elements of an About Us page tell an important story about who you are and what matters to you.

How can you make the most of this integral part of your marketing strategy?

In this article, discover what makes an exceptional About Us page and find 25 examples to inspire your own page design and content.

What Makes A Great About Us Page?

There is no definitive template for creating a great About Us page.

However, I found four key components to making a compelling narrative with your brand story .

Your Vision And Mission

There is rarely a need to outright say, “Our vision/mission is ____,” but you ought to convey the purpose of your business in your About Us copy.

Talk about why your brand exists, what makes you different, and the challenges you solve – beyond the obvious solution you sell.

This is key for attracting talent, as well as prospective buyers who align with your objectives and value goals.

Your Story (History)

Every business has an origin story worth telling, and usually one that justifies why you do business and have clients.

Some centennial enterprises have pages of content that can fit in this section, while startups can tell the story of how the company was born, its challenges, and its vision for the future.

Whatever it is, your story matters to your prospective buyers and team members. Make it entertaining and as immersive as you can.

Your Services (And Benefits)

Even if your services are the focus of your homepage and dedicated product pages , summarizing them on your About Us page is crucial for alignment with brand values.

Highlight the benefits of your solutions, showcase what you do, and establish why you are unique.

Your Social Proof

Reviews, client logos, case studies, and testimonials bring consistency to your About Us page. Social proof demonstrates the authenticity of your claims and the impact you can bring to future clients.

With these four components in mind, you will have a framework from which to build an engaging and unique About Us page that incorporates your business’s most important asset: your clients.

If you are looking for inspiration, the 25 examples below feature About Us pages that excel at engaging their audience and telling their brand story.

Examples Of About Us Pages For Inspiration

6sense demonstrates its credibility in the data technology industry with a compelling company timeline detailing the evolution of its proprietary solutions since 2014.

The other elements then reinforce the value of 6sense’s artificial intelligence (AI) and machine learning (ML) solutions with its three core values promptly displayed as “Data-Obsessed,” “Future Driven,” and “Always Curious.”

Wrapping up the page with its global offices and Global Pledge 1% movement, 6sense showcases its presence across continents and corporate social responsibility (CSR) toward the communities where they live and work.

Adobe focuses on the future with its About Us page, showcasing how this 40-year-old organization is innovating with AI-driven solutions for creative teams, data analysts, and marketers.

A memorial for its co-founder, John Warnock, demonstrates care for the company’s legacy and showcases how this culture of innovation started with a glimpse into the inventor of the PDF format.

Following a breakdown of its products, Adobe shares case studies of household names like Coca-Cola and BMW before succinctly presenting its purpose and values.

Packed with color, Adobe’s About Us page is engaging and clear in its value for the community of creative users and clients.

3. Animal Rescue League of Boston

The Animal Rescue League of Boston (ARL) boasts a rich history. It was founded back in 1899 by Anna Harris Smith, a social worker who wished to combat the mistreatment of horses and the sheer volume of stray dogs and cats in the city.

ARL does a terrific job of sharing its 125-year history of support for animals on its About Us page, which is rich with photo collections from the past to the present.

The links to assets invite the user to learn more about ARL’s cause. For instance, the impact report is a one-pager that proves its support for over 20,000 animals in Massachusetts alone. At the end of the page, leadership photos featuring pets are a nice touch to reinforce ARL’s commitment to helping animals.

This About Us page is an example of how to show front-and-center your mission and pluck the heartstrings of your audience with just the right content.

4. Arctic Wolf

With a bold claim to “end cybersecurity risk,” Arctic Wolf uses metaphors and analogies with its canine namesake to invite you to join its pack, see its “pack impact” (corporate social responsibility), and even includes howls in its videos.

Arctic Wolf embraces fun while demonstrating authority, featuring its timeline of achievements since its founding in 2012, as well as its penetration in the sector by processing over 3 trillion security events per week for over 5,000 customers with 411% ROI.

This About Us page exemplifies that a fun touch to B2B branding is possible while reinforcing confidence among key buyers.

5. Born2Bond By Bostik

Born2Bond By Bostik - 25 Awesome About Us Pages

Adhesives leader Bostik has a dedicated website for its new Born2Bond products, which also has an About Us page for describing its unique benefits.

By linking to unique pages per industry, Bostik allows users to learn more about their demands while keeping the About Us page compact and focused on its core messaging: adhesives for a modern world.

With clever use of brand colors, the Born2Bond product line makes a strong impression in an example of an About Us page, which is compact yet effective for demonstrating the benefits of new solutions.

6. Brand USA

Brand USA , the organization tasked with encouraging foreign tourism to the U.S., features an About Us page that serves as a hub for discovering its team, downloading toolkits, and reading reports.

It is an example of an About Us page that covers all bases yet does not feel cluttered or confusing; the copy and navigation are clear, as is the value of Brand USA to the country’s economy and growth.

The CEO’s message at the beginning of the About Us page demonstrates its commitment to fostering economic growth. It establishes a meaningful connection with both tourists and businesses within the industry.

7. Brightcove

Video has increasingly become a key format in the past years for B2B marketing , and streaming technology platform Brightcove showcases credibility right at the start with an Emmy on its About Us page.

The messaging is short, featuring only a paragraph of copy and a video, yet it speaks volumes for the user to understand that they are a leader in business streaming and in navigating all its complexities.

By keeping it short and sweet with an “Explore more” section, client logos, CTAs, and a search bar, this About Us page conveys its message swiftly.

8. Connected Nation

Connected Nation - 25 Awesome About Us Pages

Connected Nation ’s About Us page is an example of how to promote consistent messaging across headers, CTAs, and minor elements on a web page.

The goal of this non-profit is to improve access to high-speed internet across the U.S., which is presented with the slogan “close the digital divide” in the second header and first CTA, as well as in its mission and video celebrating 20 years of work.

The About Us page also ensures that the reader understands the key role of this non-profit through succinct copy about what the company does and believes in, as well as a glossary that clarifies internet jargon such as “fiber” and “backbone” for less tech-savvy audiences.

Deputy reveals its personality and friendly tone i this About Us page, which opens with a “welcome” and ends with “let’s get social.”

The copy reinforces its unique benefits as a staffing solution, evidenced by its values such as “Clock in for the customer” and “Own your shift.”

The timeline begins with a classic yet engaging startup story, recounting how the founder discovered a solution to their problem with staffing admin and developed an in-house platform.

Years later, this platform would be shared with the world, leading to over 320k companies now using Deputy.

It is a great example of an About Us page for SaaS, startups, and organizations in the tech space.

10. Gartner

This About Us page is packed with copy, yet it avoids overwhelming users by highlighting key figures and the value of Gartner’s experts for B2B organizations.

With 40 years of experience across 90 countries, it offers compelling social proof at the top right of the page – a prime location according to heatmap research .

The page offers tabs to discover the brand’s experts, consulting, tools, and benchmarks, concluding with the “Life at Gartner” section focused on team stories. Featuring crisp visuals and concise copy, it facilitates scrolling.

Overall, Gartner makes smart use of prime real estate on its About Us page with data points, using it as a hook to encourage discovery of the more traditional, institutional pages.

Anyone who wishes to showcase their data front and center should emulate this approach.

Splashes of yellow and blue make this About Us page eye-catching and friendly, which is a key selling point of GoTo for its audiences.

The company is all about making people’s work easier through its communication and IT solutions.

Product copy reinforces this friendly tone, with the audiences broken down into “people,” “businesses,” and “everyone,” which invite the user to discover its product suite with a CTA.

GoTo demonstrates how to create an approachable About Us page that is free of industry jargon, which is key when your audiences have varying knowledge levels.

As a household name, Google focuses on its cultural impact to engage readers on its About Us page, which is dynamically updated with new content (the section at the bottom is updated with its daily doodle).

For example, when I began writing this article (January 2024), the page highlighted its 25 Years In Search video . Only a week later, it switched to a Doodle contest for children to earn scholarships and tech for schools.

Google wraps up the page with case studies of people utilizing its tech for the betterment of its communities, furthering its already evident corporate social responsibility and global impact.

It is a fine example of an About Us page that showcases the benefits of its products while inspiring a sense of community among users.

13. Helmsley Charitable Trust

Helmsley Charitable Trust - 25 Awesome About Us Pages

As a philanthropic institution, the Helmsley Charitable Trust strives to showcase the value of its work. This About Us page excels at proving that with clear financials and balance sheets, as well as bios of its trustees in initiatives such as diabetes and access to healthcare.

The history of the charitable trust unveils the institution’s long legacy as a startup, initially founded with resources from the philanthropic Helmsley couple in the 1930s.

The narrative is compelling, illustrating how multiple generations have benefitted from the trust’s positive impact.

Overall, this is a definitive example of an About Us page for any institution that wishes to convey its legacy and core goals in a trustworthy manner.

14. Insight

This technology solutions provider conveys transparency and a strong company culture on this About Us page . It also links to other webpages, delving into its entrepreneurial start in 1988, its company values, and awards.

As a Fortune 500 leader, this is an excellent example of an About Us page that highlights the community and mission of a global brand to drive a positive impression of its solutions.

Users can download Insight’s Corporate Citizenship Report, which demonstrates its commitment to the United Nations’ Global Compact and spotlights client stories of technology improving healthcare and achieving sustainability.

15. Iron Mountain

Iron Mountain - 25 Awesome About Us Pages

A leader in asset management and digital transformation, Iron Mountain leans heavily on its 70-year legacy ( curiously starting with a mushroom farm ) and its “Elevate your work” messaging.

This About Us page cleverly uses cards to facilitate navigation to its institutional pages and adds copy as needed to demonstrate credibility, such as serving 95% of the Fortune 1,000.

The message in the featured video focuses on the end goal achieved through Iron Mountain products – companies hire data and asset management services to better serve their customers, which adds familiarity to its solutions in a sector that is usually awash with jargon.

Overall, this is a fine example of an About Us page that celebrates an organization’s legacy (without being verbose) while keeping a clear eye on the future and all its possibilities.

16. MeanPug

MeanPug bets on a colorful and fun About Us page to grab attention for its marketing agency for law firms, which serves as a counterbalance in a space where most agencies adopt a serious tone.

The fun starts with an audio track of MeanPug’s name pronounced with barks, followed by colorful headers and artsy team bios (the pug itself is CPO, Chief Pug Officer).

The company then proves it delivers more than just fun with its results, evidenced by growing law firms from $0 to $100m ARR in under 3 years and even helping to quadruple clients’ digital sales.

Since 1977, Oracle has significantly influenced the state of the tech industry.

With a remarkable legacy of accomplishments, such as pioneering the SQL database, Oracle encapsulates this history into a concise timeline and links to other institutional pages for more information.

By focusing on its mission, Oracle encourages users to navigate as they see fit through its analyst reports, CSR, leaders, and investor relations.

Interestingly, Oracle does not feature its products on its About Us page, focusing instead on its corporate initiatives. It is a superb example of a simple page that effectively conveys trust and encourages engagement.

18. OutSystems

Low-code platform OutSystems focuses on the basics in this About Us page – its locations, history, social proof, investors, and leaders – and does so in a way that quickly demonstrates the value of its solutions.

By linking as needed to other pages across its website, OutSystems demonstrates how to build an About Us page that is simple yet compelling and invites the user to stay and learn more.

19. Salesforce

A SaaS pioneer, Salesforce relies on its strong culture and history to position itself as a customer-first, “customer company.”

That message is delivered clearly with its branding and copy, from the product names to the mascots and videos that explore its legacy and CSR efforts.

This About Us page tells a complete story, beginning with the challenge to meet evolving consumer needs, then the solution of building a “bridge” to meet those needs, and concluding with its core values and culture.

At the end, the CTA asks if the user has any questions about getting on “the right path” with Salesforce.

In short, this is how a company with a rich culture and community should build an About Us page that delivers credibility in a fresh way.

20. ServiceNow

ServiceNow leverages its tagline “when X works, the world works” to demonstrate its versatility as a data and digitization platform for empowering several industries, such as healthcare, retail, and manufacturing.

By linking to fact sheets, its code of ethics, and investor relations, ServiceNow goes beyond what is usually found on an About Us page to demonstrate credibility and penetration in the market (85% of Fortune 500 companies use ServiceNow).

This is an About Us page that excels at driving a core message and intuitively linking to multiple, often complex, resources.

21. Sony Interactive

Sony Interactive - 25 Awesome About Us Pages

Sony Interactive leverages its strong gaming community and legacy in this About Us page, featuring a product timeline with console blueprints and “fast facts” that swiftly present impressive sales numbers.

The layout is seamless and presents a myriad of institutional elements, such as its mission and global presence, in a manner that encourages further navigation.

This is evidenced by its placement of sister pages just before the footer, which includes the blog, studio, product, and corporation pages.

Splunk focuses on simplicity for its About Us page but adds elements like an interactive infographic and a video to highlight the brand’s scope and community impact.

A fast facts section proves Splunk’s value at a glance, where the user is encouraged to explore further through CTAs for the company’s pledge, newsroom, and more.

Overall, this About Us page serves as a high-impact template for any business that wishes its audience to perceive its products holistically and view their broader social impact.

23. Tealium

The highlight of Tealium’s About Us page is the animated infographic of its customer data platform and how its privacy-based collection across channels results in quicker insights, ROI, and engagement.

This page’s social proof is strong. The data platform’s privacy compliance is guaranteed by ISO and institutional standards, as reinforced by accolades and case studies.

In short, this is an example of how to tell a story with an engaging element (in this case, an infographic) and use it as a foundation for driving your brand narrative.

24. Twogether

Twogether weaves in its personality in every word on its About Us page, without buzzwords or fluff and supported by strong imagery and core values.

By summarizing its values in the five P’s (Purpose, People, Passion, Performance, Planet), Twogether showcases how its mission and results to clients are unique as a dedicated B2B tech agency.

Its supported charities not only act as case studies but also prove the organization’s values. Then, the brand follows up with links to discover Twogether’s services and goals.

This is an About Us page example for any agency seeking to stand out with an unmatched personality.

Upwork employs a letter from the CEO for this About Us page, which is effective in addressing both of its audiences: organizations seeking high-quality freelance help for their projects and freelancers seeking opportunities to advance their careers and earn income.

It is succinct yet detailed enough to showcase the platform’s value. The top navigation lets users learn more about Upwork’s leaders and its latest news.

If you wish to position an executive of your organization as a thought leader, adopting this approach could be beneficial by showcasing their voice on a key page.

How To Write An About Us Page To Connect With Your Audience

Connecting with your audience with an About Us page is about authenticity and driving your brand message in an engaging manner, which encourages navigation to other elements of your website.

As can be seen from these 25 About Us page examples, all excel in showcasing their mission, what is unique about their brand or products, and inviting the user to take action.

The key is to do so in a creative way that encourages conversions .

Therefore, if you want to connect with your audience through an About Us page, I would recommend:

Keep it short and sweet: Focus on the basics–mission, values, and solutions. Then, think of the best way to showcase those elements swiftly to encourage engagement.
Add a creative element: Be it a video, infographic, moving image, or an audio track, many examples of About Us pages in this article leverage unique formats to engage users.
Make it fun: Do not be afraid to make your About Us page fun, as it can grab immediate user attention. You can follow up with data and social proof to convey credibility.
Structure it as a hub: Rather than clutter your About Us page with copy and products, use it to link out to assets as needed to engage your audiences and prove your value.

Final Takeaways

After analyzing the 25 About Us page examples in this article in detail, here are the final takeaways to keep in mind when crafting yours:

Creativity Makes Your Page Stand Out

For many companies, the About Us page is a formality to fill in the sitemap rather than convey a unique message.

However, many brands go beyond this, designing rich web pages and writing copy that stands out from the competition. Find your unique angle and be true to your story.

Feature The People Behind The Brand

Whether you are a solopreneur, a dynamic duo agency, or a full-blown global enterprise with thousands of team members, letting people shine makes an engaging About Us page.

Many of the examples in this article feature headshots and graphics packed with personality, which convey brand values better than words.

Tie In Social Proof With Your Corporate Social Responsibility

Showcase results and convey the difference your organization is bringing to the world.

6sense and Salesforce are two examples from this article that feature how their products are changing their communities for the better.

How are you changing yours?

More resources:

Contact Us Page Examples: 44 Designs For Inspiration
How to Write a Winning About Us Page: 8 Dos and Don’ts
The Complete Guide to On-Page SEO

Featured Image: Naumova Marina/Shutterstock

Alexander Kesler is a visionary B2B digital marketer and an effective CEO with over 20 years of experience in building ...

Subscribe To Our Newsletter.

Conquer your day with daily search marketing news.

Follow Cageside Seats online:

Follow Cageside Seats on Twitter
Follow Cageside Seats on Facebook

Site search

Rumor Roundup
WWE SmackDown
Lucha Libre
DraftKings Nation
Community Guidelines

Filed under:

Paul Heyman directs, produces upcoming A&E Biography on Roman Reigns

The greatest story ever told comes to A&E this weekend, courtesy of The Wiseman.

Share this story

Share this on Facebook
Share this on Twitter
Share this on Reddit
Share All sharing options

Share All sharing options for: Paul Heyman directs, produces upcoming A&E Biography on Roman Reigns

As all things WWE take over the world ahead of the 40th annual WrestleMania , A&E’s Biography series continues to do its part in telling the stories behind the success of some of WWE’s most memorable legends and events. And this weekend’s documentary is no exception as A&E tells the story of The Tribal Chief, Roman Reigns, courtesy of Paul Heyman.

#BreakingNews : Biography: WWE Legends featuring @WWERomanReigns was directed and executive produced by The Wiseman himself, @HeymanHustle ! Biography: WWE Legends featuring Roman Reigns airs this Sunday, March 31 on @AETV at 9/8c https://t.co/Quq0ijra4D pic.twitter.com/YUPtgBNzIt — WWE (@WWE) March 25, 2024

In an article posted by WWE on its website , Biography: WWE Legends featuring Roman Reigns was directed and executive produced by The Wiseman himself.

“I wanted the most authentic documentary in the history of #WWEonAE,” Roman Reigns said in a statement posted by WWE. “The Wiseman was the only one who could do this story the justice it deserves. There’s so much about me that I’ve never discussed in public before. This is the true story of Joe Anoa’i and Roman Reigns!”

The trailer for the upcoming biography, featuring Heyman, an inductee to this year’s WWE Hall of Fame class , is now on WWE’s YouTube channel . The exclusive sneak peek shows legends like Hulk Hogan, The Undertaker, and Triple H preparing to acknowledge The Tribal Chief, with Heyman admitting his personal bias will also be on display.

“The opinion you’re about to hear is quite biased. But just because it’s biased, doesn’t make it wrong,” said Heyman in the trailer.

Long before their on-screen pairing, Heyman was often effusive in his praise of Reigns. In 2015, before Reigns’ encounter with Heyman’s then-client, Brock Lesnar, at WrestleMania 31 , Heyman declared Reigns the greatest of all time, saying , “You’re the guy... you are. Roman Reigns versus any other man in history, my money is on Roman Reigns.”

In 2020, the two came together as both men languished in an ocean of obscurity, with Heyman left alone after Lesnar went home following WrestleMania 36 and as Reigns went into seclusion to be with his family during the pandemic. They reemerged, together, from their exiles later that summer, with their alliance paying immediate dividends as Reigns captured the Universal Championship within a week of his comeback.

While viewers can expect a heavy-handed dose of Heyman laying the praise on thick for his and our Tribal Chief, they can also be sure to learn about the personal struggles of the man known as The Head of the Table as he opens up about his life and career.

Fans of wrestling, history, entertainment, and heartwarming tales alike can learn about and acknowledge the most preeminent performer in sports entertainment history when Biography: WWE Legends featuring Roman Reigns airs this Sunday night, March 31, on A&E at 9/8 C.

Loading comments...

Check your inbox for a welcome email.

Oops. Something went wrong. Please enter a valid email and try again.

Supported by

An Exquisite Biography of a Gilded Age Legend

In Natalie Dykstra’s hands, the life of Isabella Stewart Gardner is a tribute to the power of art.

Share full article

The serpia-toned photograph portrays a woman in a dark taffeta dress wth a bustle. Her hat is adorned with a dark plume.

By Megan O’Grady

Megan O’Grady is a professor at the University of Colorado, Boulder, and is working on a book about art and life.

CHASING BEAUTY: The Life of Isabella Stewart Gardner, by Natalie Dykstra

Bright, impetuous and obsessed with beautiful things, Isabella Stewart Gardner led a life out of a Gilded Age novel. Born into a wealthy New York family, she married into an even wealthier Boston one when she wed John Lowell Gardner in 1860, only to be ostracized by her adopted city’s more conservative denizens, who found her self-assurance and penchant for “jollification” a bit much.

Belle, as she was known, thought nothing of bringing home lion cubs from the zoo to show off at teatime, or of taking a younger lover. The necklines of her couture dresses were low; her trademark rope of pearls — a gift from her devoted (and long-suffering) husband — hung nearly to her knees. Society columnists struck a tone of derisive admiration: One 1894 profile marveled at Gardner’s magnetism, given that her face was “almost destitute of those lines of beauty” appreciated at the time.

Gardner cast a mold for ultrawealthy bohemianism, leaving behind the kind of legacy few Bostonians could match in Fenway Court (now known as the Isabella Stewart Gardner Museum), the palazzo-inspired Gesamtkunstwerk she designed largely herself. She filled it with Old Masters, rare manuscripts and objets d’art. Inviting Boston’s elite to the 1903 opening reception, she greeted them like subjects, serving champagne and doughnuts to the strains of the Boston Symphony Orchestra.

A portrait both of a lady and of a glittering era, Natalie Dykstra’s “Chasing Beauty” draws from Gardner’s travelogues, scrapbooks and few surviving letters to track her subject’s expanding sensibilities as an art collector. Dykstra, the author of an acclaimed biography of Clover Adams, astutely situates her subject within Gardner’s growing web of connections: expatriates, artists and scholars.

Privilege didn’t inure the Gardners to tragedy: In 1865, their toddler son, John III, died of pneumonia. Belle’s grief metastasized into severe depression when, following a miscarriage, she was told not to make further attempts to have children. When a doctor suggested she travel abroad, Belle was so frail that she had to be carried onto the boat on a cot. (Ten years later, they would take over guardianship of their three nephews after Jack’s brother, Joe, shot himself; his wife had died in childbirth.)

Among her longstanding friendships was one with Henry James, who may have based several characters on her, wrote her obsequious letters and gossiped about her behind her back — though he was socially generous, introducing her to John Singer Sargent.

Sargent painted two extraordinary portraits of Gardner, the first of which depicts her head-on, wasp-waisted and a little bosomy in a black dress — so risqué, in the context of puritanical Boston, that it was hung in Jack’s private office. After Fenway Court opened, Sargent became its first artist in residence.

Gardner became serious about collecting after attending the impassioned lectures of Charles Eliot Norton, Harvard’s first professor of art history. Norton took Gardner’s intellectual curiosities seriously, advising her to invest in art and rare manuscripts rather than couture and jewels. “He knew, as Belle was beginning to know, how beauty can meet loss, how aesthetic experience assuages,” Dykstra writes, noting that Norton was mourning the death of his wife.

At an 1892 Paris auction, Gardner made her first major acquisition: Vermeer’s 1664 painting “The Concert.” When Gardner brought the painting home, it was only the second Vermeer in the United States and the first in Boston. (Stolen in a notorious 1990 heist, it has never been recovered.)

With the help of Bernard Berenson, the Renaissance specialist, she procured her first Botticelli in 1894; two years later, Berenson helped her obtain Titian’s “The Rape of Europa,” which Rubens had called “the greatest painting in the world.”

After Jack’s 1898 death, Gardner focused her energy on Fenway Court’s construction, modeling the museum after Venice’s Palazzo Barbaro — though she and her architect, Willard T. Sears, placed the arches and balustrades around a central courtyard garden, effectively turning the palazzo inside out.

As Dykstra tells it, Gardner never lost her desire to know more; her growing interest in Impressionism led her to purchase portraits by Manet and Degas, and she badgered friends to introduce her to Monet. Eventually she obtained an early Matisse, the first in an American collection.

Like other wealthy American collectors, Gardner delighted in the thrill of the hunt — and part of the pleasure of this exquisitely detailed and perceptive biography is in imagining which Vermeer we might have bid on in Gardner’s bejeweled shoes, or where in our own homes we’d hang the Rembrandt.

But its deeper revelations have more to do with Gardner’s emerging attunement to the emotional affirmation to be found in art — its joys and consolations, the pleasures of sharing those experiences. And as Gardner (intentionally) left few written traces of her inner life, this is a real feat of biography.

What gives art real power, after all, isn’t its moneyed visionaries, but its ability to inspire impassioned encounters in all of us. And while Gardner, largely alone in her fortress of priceless objects in her later years, strikes a poignant figure, there’s a sense of invincibility, too. In her will, Gardner mandated that nothing could be rearranged in the museum’s galleries; in the end, no one else’s judgment mattered but her own.

CHASING BEAUTY : The Life of Isabella Stewart Gardner | By Natalie Dykstra | Mariner | 502 pp. | $37.50

Explore More in Books

Want to know about the best books to read and the latest news start here..

James McBride’s novel sold a million copies, and he isn’t sure how he feels about that, as he considers the critical and commercial success of “The Heaven & Earth Grocery Store.”

How did gender become a scary word? Judith Butler, the theorist who got us talking about the subject , has answers.

You never know what’s going to go wrong in these graphic novels, where Circus tigers, giant spiders, shifting borders and motherhood all threaten to end life as we know it .

When the author Tommy Orange received an impassioned email from a teacher in the Bronx, he dropped everything to visit the students who inspired it.

Do you want to be a better reader? Here’s some helpful advice to show you how to get the most out of your literary endeavor .

Each week, top authors and critics join the Book Review’s podcast to talk about the latest news in the literary world. Listen here .

Cast & crew

Back to Black

The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time. The life and music of Amy Winehouse, through the journey of adolescence to adulthood and the creation of one of the best-selling albums of our time.