promoting local tourism essay

How to Promote Local Tourism

When it comes to promoting your tourism business – whether you’re an attraction, restaurant, museum or hotel, you may feel like you’re all alone. Luckily, that’s not the case. By working with your Destination Marketing Organization ( DMO ) or Tourism Promotion Agency ( TPA ), you’re able to get some free marketing that will help to distribute your message beyond your own efforts, and attract more visitors. Consider it as having someone in your corner that wants your business to succeed just as much as you do.

There are a few things you need to know in order to get the most exposure possible. Here are some tips and tricks for getting the most out of your partnership with local and regional tourism offices.

How DMOs Support Tourism

First, let’s talk about how local and state tourism offices are working to support local tourism. There is a lot that goes into promoting a destination – and most of it is behind the scenes.

Every local and regional tourism office has a website. Some are more in-depth than others, but they usually have listings for the same categories: things to do, lodging, food and drink. This is where visitors can find the contact information for specific attractions and businesses, as well as pictures and descriptions. Most websites also have event calendars that showcase festivals, performances, even seminars taking place across the region.

Most tourism offices still distribute thousands of printed brochures via welcome centers, thruway stops and visitor requests. Through gorgeous photos and captivating language, guides or brochures paint an overall picture of what a visitor can expect. Many also offer ad space if you want to stand out in front of an interested audience.

Hear from marketing expert Robert Rose on building an addressable and interested audience in Episode 126 of Destination on the Left.

Press releases

When there is an announcement – such as a new restaurant in town or a state park winning a national award –  the tourism office will send out a press release, which could get picked up by regional or national publications. It may even generate interest from media who want an interview or travel writers who want to experience it for themselves.

Press releases are not limited to local marketing offices. Finger Lakes Regional Tourism Council (FLRTC), the official promotion organization for the 14-county Finger Lakes Vacation Region, distributes monthly press releases highlighting regional assets. Examples include activities to celebrate the 100th anniversary of women’s suffrage and new tourism assets that opened in the last six months.

See how we built brand awareness through PR outreach and attracting media attention.

Blog posts are an interesting way to promote multiple assets at once. They provide a roundup of attractions with a common theme, and are usually written more conversationally than other marketing pieces. Blogs can also provide a deeper look into a niche topic as it relates to a destination, than say, a brochure could.  Corning and the Southern Finger Lakes does a great job at this by providing a perfect picnic guide  and  tasty salad spots around Corning’s Gaffer District. 

Social Media

All of the different tactics listed above provide great content for a tourism office. Events, announcements, media placements and blogs can be shared across social media channels.

Large Activations

Tourism offices can reach larger audiences with a presence at popular events and exhibits.

Depending on the event, attendees may be from another city or even another state. A major event is the perfect place to promote its destination to an audience that’s already there, that may be unfamiliar with the area and is most likely looking for other things to do. The TPA can share the best places to go, eat or sleep, and hand out branded materials or collateral.

Governor Cuomo invested in ten new welcome centers across New York State in recent years, with the goal to promote local tourism. Each welcome center highlights that region’s renowned tourism destinations through photos, videos, Taste NY market and artifact wall. I Love NY worked closely with local and regional tourism offices to gather artifacts and iconic symbols from partners that visually explain the history and culture of the region. The Southern Tier welcome center , for example, includes a race car from Watkins Glen International and hanging glass sculpture from the Corning Museum of Glass.

Commercials

Marketing offices with larger budgets – think state tourism offices – run T.V. commercials to promote to both state-wide and out of state audiences. You may have seen commercials from I Love NY, showcasing various assets and attractions across the state – from equal rights history to fun outdoor activities.

How Can you Help?

There are plenty of ways you can help your tourism office promote you. It starts with getting on their radar!

Update them Constantly

First, make sure to tell them when any contact information or website links have changed. Having current contact information for the organization and proper links to social media and website pages are a must in order to get promoted.

Secondly, let your TPA or DMO know whenever you have something new and exciting – such as a new restaurant, new product, new event or new drink. Nothing is too big or too small. Local tourism offices get requests for information about assets that fit a specific topic. For example, a PR agency may have a lead on a writer looking for “top rated resorts in the Finger Lakes Region” or “dishes utilizing fresh and seasonal ingredients.” Make sure you communicate clearly and frequently enough that your tourism office understands what makes you different. Once they’re aware of the awesome things you’re doing, they’ll have what they need to include your attraction in pitches to the media or on FAMs.

Submit Events

As I mentioned above, TPAs have event calendars on their websites. This helps visitors to the website (and the destination) quickly see what is going on while they’re in town. Tourism offices also tend to promote local happenings across their social media channels, giving your event more reach. And if it’s unique enough, the event may be worth pitching to the media for coverage. Make sure your TPA knows about your event so you can get this easy, added exposure.

Do you have a bizarre stat you can boast? A quirky cocktail that uses a unique ingredient? Maybe your museum is haunted by an anti-alcohol advocate. Don’t shy away from the weird! Share these one-of-a-kind characteristics with your tourism office. Journalists and visitors are not looking for the same old, same old. Instead of a traditional fall activity, they’re more interested in seeing something like underwater pumpkin carving .

Respond Quickly and Completely

If your tourism office asks you for information, it is best to respond quickly and with plenty of information. Whenever possible, include photos, videos and quotes from notable staff. These requests usually come with a short turnaround because an agency, organization or journalist contacted them for inclusion in a press release, exhibit, media pitch or article.

Keep your Photography Up-to-Date

When they want to promote your asset or pitch it to the media, they’re going to need good, high-quality photos to show it off. And they’ll need them right away – you won’t have time to call up a professional photographer. So whenever you can, take photos of your asset. That includes in all seasons (show off your winery surrounded by blooming tulips and in front of colorful fall foliage) and during any special event ( capture your display during Pride Month ).

Keep learning with our handy list of travel and tourism terms, acronyms & abbreviations.

Related posts:

Why Supporting Local Tourism is More Important Than Ever Before

I have been avoiding writing about this topic explicitly, but it would be insincere to not address the pandemic in the room. I believe that as a travel writer that I have a responsibility to share not only the best travel tips and destinations but to inform my readers about current policies, trends, or world events that influence travel.

Let me be very clear, I am not advocating for international travel at this time. If anything I am advocating for the exact opposite.

It is best practice to receive your information about the current travel policies of your locale via official sources. If where you live is not allowing any non-essential movement then do please respect these restrictions. Also, be mindful to comply with keeping distance between non-household members and wearing the necessary protective equipment.

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The Impact of COVID-19 on the Tourism Industry

It is no secret that the travel industry has been hit, and hit hard. I have seen friends and colleagues lose their businesses overnight. Many of my projects scheduled for this year are indefinitely postponed, and I lost my office space in the center of Ljubljana.

It isn’t just the small businesses that are suffering. Some of the biggest names in travel have been hit, too. Lonely Planet closed offices in Melbourne and London, Flybe went bankrupt in March, TripAdvisor laid off 25% of workers last week, and Airbnb laid off 25% of staff just this week and

According to the UNWTO (World Tourism Organization), 100% of destinations now have restrictions in place. Whether you realize it or not, that is significant. Tourism accounts for 10% of the global GDP . In the US, tourism generates $2.6 trillion in economic output and supports 15.8 million jobs. When faced with unemployment numbers over 30 million, you can’t help but assume half of those jobs also support tourism.

The UNWTO estimates that global international tourists’ arrivals will decrease 20-30% in 2020 for a potential loss of $30-50 billion (USD) . It is estimated that over 75 million jobs in tourism are at risk, the highest risk being in Asia. The numbers are not comforting. Jobs continue to be lost, travel remains to be suspended, and trips left untraveled.

Forecasting the Future of Travel

With grim data being broadcasted every day there are spaces where some of us are having discussions about the future of travel. There are discussions about what travel will look like in the immediate future through to a post-COVID-19 world.

Some experts are claiming that at the beginning people will choose road trips over plane travel. I can tell you that I have no plans to jump on a plane or train at the moment. When we begin to use these modes of transportation again there will be a shift to using disinfectants, limiting the number of passengers, or even be required to wear a mask.

Active and adventure-style travel will probably play a major role in the coming months as most activities are outside in nature. But on the other hand, doing activities like canyoning or wall climbing or anything that requires shared or rented equipment will need protocols for disinfecting and minimizing the risk of spreading diseases.

There are also discussions about intentional and sustainable travel . It makes sense because these conversations had already begun prior, but you see a global shift and desire for more immersive and meaningful experiences . People want their money to go to the right place and their time to be spent well.

In the meantime, some of us in the industry are attempting to adapt. You might have noticed a few hashtags popping up across social media such as # TravelTomorrow or # ThankstoTravel . As tourism boards are encouraging travelers “Don’t cancel, postpone!” or “Visit Later” in an attempt to encourage those travelers to keep their planned trips, just postponed to a safer date . I think this is a great option if you have the possibility. Some airlines and hotels are accommodating the situation, while others have not .

Travel bloggers are attempting to salvage their views shifting content from itineraries to virtual tourism . Some companies are offering virtual degustations or even at-home virtual travel experiences .

The truth? We have no idea what will happen.

Everything is speculation .

Before this pandemic, the travel industry was concerned with over-tourism . The industry was ready for a shift and it needed it. Travel was quickly becoming very unsustainable as dirt-cheap flights could transport you across Europe for a few days. Cities like Venice and Barcelona were becoming unlivable for locals. In Slovenia, some days locals in Bled were asked not to drive because there were too many tourists.

Read | How To Travel More Sustainably?

We know that travel is forever changed.

Now we are presented with a moment to do things better.

Is Local Tourism the Answer?

That depends on who you ask. Some countries completely rely on foreign visitors to sustain their livelihoods. In the Maldives, tourism accounts for 28% of their GDP, in Slovenia, it is around 10%, but in the US it is only around 2.4%. That is a huge difference between countries.

If we might not be able to travel internationally until 2021 or later then what is the solution?

Travel local. Support local tourism so that they will be there when the flights take off again. These are the people who will (for some) represent your home and culture. Supporting local travel – wherever you go – is sustainable travel . If you are passionate about locations abroad check to see if you can buy any products, food, or gift vouchers to continue to support those businesses.

So maybe I should be shouting “Support Local!” rather than “Travel Local!” but I feel like travel gets left out of the former’s rhetoric. It is hard to imagine local travel but I want to reiterate that I am referring to either traveling locally or supporting local businesses while you travel.

Supporting local businesses helps with something called leakage . This refers to the revenue that is lost once it goes to a foreign-owned business. This can be a hotel, restaurant, or even a tour company. If the company is foreign-based that directly influences where the revenue and taxes of that company go.

In some places, this is a very serious issue that is negatively affecting local populations who are being used to support these businesses.  I have good news though! There is something amazing that happens when you decide to support local businesses.

The Local Multiplier Effect

There is this concept in economics called the local multiplier effect. It refers to the additional economic benefits when money is spent locally . It has been documented that a higher percentage of that money will be recirculated in the community. This can be directly through hiring local employees or purchasing local equipment or indirectly if that money is spent at another local business. The third way that the money is recirculated is via employees when they spend their money locally.

A study compared chain stores versus independent ones and the results were shocking. A chain store will recirculate, on average, only 13.6% of revenue while the independent locally-owned stores average 48%.

Independent retailers are returning three times as much to the community compared to chain stores .

Aside from more money circulating locally, other studies show that local businesses contribute to greater income growth, more jobs , fewer inequalities , and less strain on public subsidies that large corporations often benefit from.

And it is not just an economic return that should be the goal of supporting local. A very important benefit is the deep connection that a locally-owned business will have with the local community. Research shows that a business can influence the well being of a community, contribute to the social capital, and increase population health (Blanchard et al 2011).

There is evidence that the local population is more likely to be civically involved and vote when their community is predominantly locally-owned small businesses.

Supporting locally-owned businesses improves the entire community’s wellbeing. If you take a look at the UN Sustainable Development Goals (SDGs) for tourism you will notice that supporting local improves almost every goal on the list.

Tourism is a powerful tool for bringing people out of poverty and environmental conservation. Across the world, it is documented that tourism is bringing jobs, especially to rural areas, minorities, and women. It raises awareness for environmental and animal issues and fosters tolerance and understanding between different cultures.

How to Be a Tourist at Home

Being a tourist at home does not have to be dull or boring. I guarantee for most people there is at least one if not more activities that you never experienced in your area.

Last fall I visited my hometown and since I haven’t lived there in well over 10 years I didn’t exactly know a lot of people. Left to entertain myself, I went to Google and literally typed “things to do in Scranton” and “sightseeing in Scranton” just like when I visit a new place. I sat there in my hotel room in shock as I never did any of these things.

The next day I set off to Scranton to visit the Electric Trolly Museum and the Steamtown Historical Site. I even rode on an original electric trolly from 93 years ago on a route that ceased operation in 1954.

I had a great time there and learned about myself, my culture, and my ancestors. I was sharing my experiences via Instagram stories and was shocked at the number of people in the area who never even knew the museum was there!

Here is my call to action. Once it is safe to do so, plan one local outing being a tourist in your town. Just try it once. If you don’t know where to start about how to find local things to do or see, message me and I will personally give you a few ideas or direct you to someone who can.

Read | 8 Reasons Why You Should Travel Locally & Ideas for Your Next Adventure

Here are a few ideas to get you started:

• Try a local restaurant that makes traditional food
• Try a local restaurant that makes a cuisine you never tried
• Visit a different cafe than your usual
• Browse local hashtags and location tags on Instagram
• Follow travel bloggers focusing on your town, region, or country
• Volunteer with a local organization
• Take a local walking tour
• Take a tour through a local food producer
• Visit a local museum
• Visit a local artisan (glass blowing, lacemaking, ceramics)
• Visit your local historical society
• Plan a themed road trip (see local highlights, find the best donut, only places starting with S, etc)
• Buy a travel guide to your region/state/country and do activities from it
• Spend a weekend in a local hotel (romantic, girls weekend, etc)

Satisfy your wanderlust by exploring your region. You might be surprised at what you find. Shifting your mindset to recognize the importance and value of supporting local at home and abroad will help support a more sustainable world for everyone.

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Thank you for reading!

Thank you as always for taking a moment to read Wandering Helene. Traveling and supporting local is a topic I am very passionate about and a philosophy that guides my adventures. I would love to hear your thought on the topic below and do please feel free to reach out if you need any advice to get started. -Helene

ADDITIONAL SOURCES:

These are sources that were not able to be linked above but were read in preparation for this article.

Blanchard, Troy C., Charles Tolbert, and Carson Mencken, Cambridge Journal of Regions, Economy, and Society. ( 2011).

Blanchard, Troy C., and Todd L. Matthews. The Configuration of Local Economic Power and Civic Participation in the Global Economy. Social Forces . (2006).

Blanchard, Troy C., Charles Tolbert, and Carson Mencken. The health and wealth of US counties: how the small business environment impacts alternative measures of development.  Cambridge Journal of Regions, Economy, and Society . (2012).

Patel, Maine Amar and Garret Martin. Going Local Quantifying the Economic Impacts of Buying from Locally Owned Businesses in Portland, Maine. Maine Center for Economic Policy . (2011).

2 thoughts on “Why Supporting Local Tourism is More Important Than Ever Before”

Having everything shut down due to pandemic situation, I started exploring the unexplored sides near my hometown. To my surprise, I realized I had been missing gems in the glare of commercial tourism that I had been doing so far. Traveling local supports the local people and community.

The global tourism industry has been significantly impacted by the COVID-19 pandemic. There has been a significant drop in tourism activities as a result of travel restrictions, border closures, and virus fear. Travel agencies, lodging facilities, airlines, and other associated companies have suffered significant financial setbacks. Millions of jobs have been lost, particularly in nations where tourism is a major industry. Particularly hard hit are destinations that depend largely on foreign tourists. But innovation has also been spurred by the crisis; virtual tours and eco-friendly travel are becoming more popular. There is hope for recovery as long as vaccination campaigns continue, but the long-term effects are still unknown.

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Promotion Of Tourism (Essay Sample)

Tourism is one of the most important resources to earn foreign exchange and boost the country’s economy. The tourism industry is booming nowadays which is why the competition is also becoming tough among all the top tourist destinations. Because of the growing competition, owners of small tourist spots along with politicians and bureaucrats from different countries are striving to promote tourism in their region and country. Nowadays there are multiple methods to promote international and local tourism. In this essay, I will list all the effective ways of promoting tourism.

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How To Promote Tourism Essay Sample- 700 Word Long Essay

Whether you are trying to promote a specific tourist spot, a hotel, some museum, or even a whole country you must ask yourself how you can promote this tourism business. We all know that the tourism industry is ever booming and once you get going with tourism marketing it can generate a heavy cash inflow. Tourism marketing, if done correctly can influence people’s decisions when they are trying to choose a country or a specific tourist spot. Marketing tourism can help attract visitors from all over the world towards the promoted tourist destinations. In this essay, I will discuss how tourism management can help you attract potential tourists from all over the world.

Country Tourism Marketing

Let’s first talk about how tourism can be promoted at a country level. Just like destination marketing, country marketing promotes a country to attract more tourists. However, country marketing focuses on a whole region instead of a specific place. Country marketing works by improving the image of a country on an international level. The political leaders and bureaucrats should be asked to mention must-see sites of their country in their speeches. They should also welcome tourists from all over the world by easing travel restrictions and by providing tax relief. Country marketing can create huge sums of money to assist a country’s economy by increasing foreign exchange reserves.

Promoting A Specific Tourist Attraction

To promote a specific tourist attraction you have to highlight all the unique benefits the place offers and explain why is it different. You also have to describe the competitive advantage of that place among all other places in the world. You should also explain why this tourist destination can be a perfect match for all your traveling needs.

Identify Target Visitors

Just like small and large businesses you should also start by identifying your target market. If your tourist attraction is in Europe then you should target all the people who have easy visa access to European countries. Your target campaigns should also be according to people’s interests. This means that if you are trying to attract people from Italy then you should focus on promoting World Heritage Sites and Archeological Treasures in your country. If people are looking for honeymoon spots then you should tell them why your hotel or tourist spot is the perfect fit for them. You can promote your tourist’s spot by describing how close it is to the airport, the low costs you offer, and the scenic beauty all around your place.  

Attract Influencers From Target Country

In order to attract more visitors from the target country, you should reach out to influencers from the target country having millions of followers. It is one of the best ways to promote the tourism industry and attract local tourism. People nowadays follow the advice of influencers and once they recommend a place then your tourist spot will definitely get more visits than average. These influencers can be bloggers, celebrities, or vloggers with millions of followers on any social media platform. Tiktok and Instagram are top social media platforms to look for influencers if you want to do tourism promotion.

Promote Your Tourist Spot on Travel Websites

 No matter if you have a hotel in a tourist spot or you own a local travel agency, promoting it on travel websites is always a good idea. People nowadays always consult travel websites before making a decision about where they want to travel. Using paid ads and promotions to promote tourist destinations will definitely increase people’s interest to visit your place.

In conclusion, there are many different ways to promote tourism nowadays. However, social media promotion is the king of all when it comes to promoting the hospitality industry and tourism sector. You should keep these factors in mind while promoting your to attract more potential tourists.

Essay Example Of Promoting A Tourist Spot – 300 Word Short Custom Essay

The promotion of tourism is an important adherent for a community to increase the visibility of the country or destination to foreign tourists. The goal of promoting tourism is to increase the number of local and international tourists. Tourism campaigns are promising factors for countries to generate a sustainable environment for tourism development. There are different ways to promote a specific tourist spot. In this essay, I will describe how you can promote a tourist spot by promoting Amalfi Coast in Italy. 

First of all, you have to describe why you should visit that tourist spot by pointing out the exclusives with the help of tourism research. In the case of the Amalfi Coast, you should describe that Italy is home to the longest coastline among all the European countries. Amalfi Coast is full of breathtaking views and amazing beaches. The lodging industry of Italy offers full-scale services to all tourists.

After describing the exclusives you should mention other benefits of visiting that particular tourist spot. In the case of the Amalfi Coast, it must be mentioned that Italy has a canal system like no other country. Exploring this canal system and exploring the coastline is an adventure worth your time and money. The seafood and Italian cuisine served around the Amalfi Coast are the most incredible food you will ever taste.

Lastly, you should describe how you can promote the tourist spot through social media and other online platforms. In this case, you should provide a destination image, mention free resources, and the advantages of traveling to that tourist destination on social media. For instance, the Amalfi Coast of Italy should be promoted on travel agencies’ websites, social media platforms, and through local influencers.  The ads should describe why the Amalfi Coast of Italy is a top tourist spot that should be visited by everyone. So these are the most effective ways of promoting a tourist spot.

Do you like these sample essays about How To Promote Tourism? Reach out to Essay Basics to get a professionally written plagiarism-free and unique custom essay on any topic in less than 3 hours.

FAQ About How To Promote Tourism Business

How to promote or improve tourism in your community.

There are many ways to promote local tourism in your community. The best way to promote the tourism industry is through social media marketing and local influencers having many followers.

What Is The Importance Of Tourism?

Tourism promotion is very important for the tourism system to survive. International and local tourism is the means to earn foreign exchange for countries to boost their economy.

Tourism Essay for Students and Children

500+ Words Essay on Tourism

Tourism Essay – Tourism is a major economic activity that has developed significantly over the years. It’s an activity that can be recognized in both developed and developing nations. In general terms, tourism is the movement of a person from one place to another to visit and mesmerize the beauty of that place or to have fun. Moreover, the concept of traveling is considered a luxury and only people with higher income can afford this luxury.

The Growth of Tourism

Earlier our ancestors used to travel by sea routes as it was a convenient and most affordable medium but it was time taking. Due to, technological advancement we can now easily travel to any place without wasting time we can travel thousands of miles within a few hours. Technological advancement has shrunk the earth into a global village. Besides, the modern modes are much safer than the modes that our predecessors used.

Effect of Tourism on a Country

For any country, tourism generates a lot of money especially a country like India. Due to the Taj Mahal (one of the seven wonders of the world) every year the government raise a huge sum of revenue. Also, because of tourism other industries also bloom. Such industries include transportation, wildlife, arts and entertainment, accommodation, etc.

Moreover, this ultimately leads to the creation of job and other opportunities in the area. But there are some drawbacks too which can affect the lifestyle and cultural value of the country.

Importance of Tourism

Traveling is a tiring and difficult thing and not everyone is able to travel. But at the same time, it’s a fun activity that takes your tiredness away. Travelling adds flavor to life as you travel to different places that have a different culture and lifestyle. Also, it’s an easy way to learn about the culture and tradition of a place. Besides, for many areas, tourism is their main source of income.

Get the huge list of more than 500 Essay Topics and Ideas

India- A Tourist Attraction

The Taj Mahal is not the only destination in India that attract tourist. Likewise, there are hundreds of tourist destination that is spread over the Indian plateau. India has a large variety of Flora and Fauna. Besides, the equator divides the geographical land of India into almost two equal halves that make India a country where six seasons occurs.

Moreover, in almost every city of India, there is a historical monument made by the rulers in their time period.

Benefits of Tourism

Tourism not only benefits the government but also the people that live in the local area. It also creates a business as well as employment opportunities for the local people which ultimately help the government to earn income.

Benefits Due to Tourism

As we know that tourism contributes a lot to the revenue of the country. Also, the government uses this income for the growth and development of the country. Likewise, they construct dams, wildlife sanctuaries, national parks, Dharamshala and many more.

In conclusion, we can say that tourism is a very productive activity both for the tourist and the government. As they support each other simultaneously. Also, the government should consider improving the conditions of the country as more and more number of tourist visit their country.

Above all, tourism is one of the fastest-growing industry in the world that has changed the scenario of the world.

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Sustainable Tourism Development Essay

This essay shows that there are initiatives which aim at promoting sustainability in tourism destinations. However, these initiatives do not work due to the diverse nature of the tourism industry. The essay demonstrates this through various approaches to tourism sustainability and methods that stakeholders have applied in their attempts to enhance sustainability of tourism destinations.

We can define sustainability as a growth that does not experience any threats from feedback. Here, feedback refers to social unrest, pollution, or depletion of resources. We can relate this to the development of tourism destination. In tourism, sustainability would be “that level of development which does not exceed the carrying capacity of the destination and thus cause serious or irreversible changes to the destination” (Tribe, 2005). This is what we call a growth that can sustain itself over time.

It is hard for a nation or a sector to use effective plans for sustainable tourism development with clear agenda. The UNWTO provides policy guidelines for such purposes. The UNWTO refers sustainable tourism with regard to sustainability assumption as “the environmental, economic and socio-cultural aspects of tourism development, and a suitable balance must be established between these three dimensions its long-term sustainability” (UNWTO, 1995).

Sustainability in tourism destination must ensure optimal use of resources that are sources of tourism development, their maintenance, and conservation of biodiversity and natural heritage (Liu, 2003). The project must also “adhere to socio-cultural existences of host communities, conserve their cultural heritage and enhance cultural understanding and tolerance” (Swarbrooke, 1999).

Sustainable tourism project must also provide socio-economic benefits, long-term economic availability, stable employment, poverty reduction, social services, and generation of income to the host community and all stakeholders.

First, regulations are forms of ensuring sustainability of tourism destinations. Stakeholders can introduce permissions and permits as forms of preventative control. Permits and permissions aim at preventing damages by requiring stakeholders to get permissions so as to engage in possible harmful activities. For instance, we can have planning permits to stop developments that do not meet planning guidelines and larger environmental matters and effects.

Second, regulation also involves environmental impact assessment. Some projects which may have severe impacts on the environment; thus the authorities must review an environmental consequences of such projects. It may use a cost-benefit approach that covers the all costs and advantages to stakeholders. For a development to be socially acceptable, its benefits to society must exceed its cost to society.

Third, controls and laws are also effective means of providing and controlling environmental pollutant targets. Occasionally, policymakers may introduce these laws and controls after an event that cause harm to the environment has started. Such laws may cover restrictions to aircraft and other forms of pollution and the quality standards of water for consumption. Litter laws and their subsequent fines are also part of this regulation.

Fourth, there are also special designation areas. Most countries have sites that have special status as a way of promoting conservation and controlling development. These designations have varying degrees of statutory backing. For example, the UK has designated Sites of Special Scientific Interests (SSSIs) and Areas of Outstanding Natural Beauties (AONBs). The UK considers SSSIs sites as “areas of special interest because of flora, fauna, geological or physiographical features” (National Park Service, 1990).

The Countryside Commission designates AONBs areas for the purpose protecting places with natural beauty. The IUCN (the World Conservation Union) has also classified protected places, with an idea of enhancing international conservation efforts and providing the benchmark for protection. Special designation areas may include nature reserve, national parks, natural monuments, and protected landscape or seascape among others.

Fifth, most countries now have laws to ensure that large organisations devote sections of their resources to corporate social responsibility (CSR). CSR now extends to include the environment apart from other issues of organisations. Private organisations are focusing on the environment by creating their environmental management teams, creating environmental guidelines and carrying out environmental evaluations and required actions for purposes of conserving the environment.

The WTTC and WTO are responsible for the provision of leadership and guidelines in environmental conservation. Most guidelines in this area focus on noise, emissions, waste, congestion, tourism and conservation (Deloitte and Oxford Economics, 2010).

Some forms of these regulations are difficult to implement. Still, the industry may find them difficult to follow. There are cases where private developers and environmental authorities engage in lawsuits. Such issues hinder regulations as attempts to enhance sustainability in tourism destinations.

Market methods highlight “manipulation of prices as a method of achieving environmental goals through adjustment of market prices in an attempt to reflect the environmental costs, and benefits of activities” (Tribe, 2005). The sole purpose is for the manufactures and their customers change their behaviours with regard to new prices. This ensures that individuals’ efforts in environmental conservation are worthwhile (Middleton and Hawkins, 1998).

The first concept is ownership. People tend to overuse free resources and areas of free access. Thus, policymakers advocate privatisation of such natural resources. For instance, ownership of a lake is an incentive to enforce property rights. Thus, people may pay for the use of resources such as lakes and oceans as dumping sinks.

Firms will strive to maximise their gains and satisfy their shareholders expectations. Thus, policymakers advocate for public ownership to enhance environmental management. In principle, a public organisation has an “incentive to consider social costs and benefits to the country” (Cohen, 2002).

Policymakers can use taxes and increasing prices to reduce the use of products with negative environmental consequences, and subsidies that can reduce prices and promote the use of products that have positive effects on the environmental. Taxation has worked since it adoption by OECD in 1972 as a way of passing the cost to polluters (OECD, 2001).

On carbon dioxide emissions, Curtis argues that we can make moderate emissions reductions by “way of increased energy efficiency but that excess emissions by luxury hotels and resorts need further action” (Curtis, 2002).

Transport has been a main source of concern in this area. National Parks authorities of the UK have emphasised necessities of transport systems to countryside tourism and recreation. They note that about 90 percent of visitors used cars to parks. Consequently, most environmentalists have called for raised taxations on car and air travels so as to reflect their environmental costs (National Park Service, 1990).

Finland has taxes on none-returnable beverage containers to promote the consumption of returnable parks in attempts to eliminate the level of such parks left as litters. Landfill taxes apply charges on waste management firms that utilise landfill areas for burying solid waste.

Some governments may give grants for people who wish to buy electric cars to reduce carbon pollution. There are projects underway to reduce the amount of carbon in the atmosphere. These include the planned “planting of forests to capture carbon naturally as well as the artificial capture of carbon and its storage in underground reservoirs” (Mules, 2001).

Deposit-refund schemes work by encouraging consumers to return containers from the vendors or dispose them in a manner favourable to the environment. Customers who return their containers get their deposits. This scheme is effective in the local outlets and can work well on a national scale if well implemented (Gee, 1997).

In order to reduce pollution, some countries have introduced charges on products and services they offer the public. These include car parking charges to encourage usage of “public vehicles, road pricing for motorway usages in some EU countries such as France and Spain” (Priestley, Edwards and Coccossis, 1996).

Market approaches to sustainability in developing tourism destinations have been effective in EU zones. Still, the idea to provide subsidies for environmental friendly products such as vehicles is gaining recognition among tourism stakeholders. However, most consumers do not favour the idea of price increases.

Tribe notes that soft tools are “voluntary by nature and attempt to change behaviours sometimes through improved information, advice, persuasion and sometimes by forming specific networks” (Tribe, 2005).

Tourism eco-labelling approach to sustainability focuses on tourists. Leisure and tourism consumers themselves have the ability to transform the consequences of products they consume on the environmental and switch to products with minimal environmental effects. This approach aims at giving the users the “additional environmental information to enable them make informed decisions in their buying patterns” (Cater and Lowman, 1994).

There are also certification and award schemes to enhance sustainability in tourism destination. They authenticate and provide endorsement to environmental attributions made by firms and offer marks such as the Blue Flag that a consumer can recognise (Becken and Hay, 2007).

The Blue Flag goes to beaches that have acquired recognisable levels for water quality and facilities, safety, environmental education and management. This is also an environmental marketing device for tourists who are environmental conscious. The scheme attempts to offer opportunities for beach local stakeholders to increase their environmental concerns (Coccossis and Nijkamp, 1995).

Many organisations such as the World Conservation Union (IUCN) and the Federation of Nature and National Parks of Europe (FNNPE) have produced guidelines and treaties for environmental management and sustainability (FNNPE, 1993).

Citizenship, education and advertising can also enhance sustainability when individuals act in the role of consumers or workers or opinion makers (Cooper, Fletcher, Gilbert and Wanhill, 2008). Consumers need information to enable them purchase green products and contribute towards environmental sustainability.

Thus, the focus should be on an environmental education as a way of creating awareness among consumers and encourage others to adopt favourable products in environmental conservation and sustainability (Gratton and Kokolakakis, 2003).

Tribe notes “voluntary schemes exist to allow consumers mitigate the impacts of any environmental damages they may cause” (Tribe, 2005). The most common is carbon offset schemes in airline to passengers (McNeill, 1997).

Ecotourism as a form of tourism stresses the sound ecological principles (UNEPTIE, 2007). Thus, ecotourism attempts to minimise negative impacts on the environment, create environmental and cultural awareness, offer financial services to empower host communities, and raise sensitive issues of concern to host communities (Saarinen, 2006). Therefore, promoting ecotourism is a form of minimising negative external impacts of tourism and maximising the positive external impacts of tourism. However, industry observers note “ecotourism will always remain a minor form of tourism” (Mowforth and Munt, 2009). Consequently, it is not the main approach for achieving sustainable tourism.

Soft tools rarely achieve their desired effects as such approaches depend on the willingness of participants for effectiveness. However, soft tools are the best approaches for enhancing sustainability of tourism destinations.

Getz, Crouch, and Ritchie share the idea that tourism planners have recognised the need for creating common goals in tourism planning (Getz, 1995; Crouch and Ritchie, 1999). However, the problem is that there are no empirical studies to support common goals, or what factors are essential in creating shared goals in developing sustainable tourism destinations to cater for various needs of stakeholders.

To this end, most tourism organisations have no concrete industry standards as these depend on a given country’s tourism policies. Thus, creating common goals for sustainability in the tourism sector will remain a challenge.

Therefore, organisations should strive to create a solid tourism industry shared goals common among all stakeholders (Burns and Holden, 1995). These goals must come from common publications, stakeholders’ opinions, and academic journals among others. We have to recognise that the industry can create sustainable tourism destinations based on competitive interests and shared resources affected by same factors (Butler, 2006). This will ensure that stakeholders have motivation to achieve a common and collective goal.

However, these shared goals cannot remain constant as the industry experiences growth (Hall and Lew, 1998). Thus, continuous research, studies and development are necessary to reflect the changing trends in the industry such environmental concerns, infrastructures, and marketing principles.

This approach will ensure that the industry has a sense of direction supported by strategies and practical and achievable goals. Medeiros and Bramwell noted that countries such as Brazil have attempted to implement shared vision but with minimal outcomes due to uncertainty in the industry (Medeiros and Bramwell, 2002).

The challenge has been to get information where stakeholders need it for developing sustainable tourism policies. Thus, the industry must enhance information flow among its small stakeholders. This must also apply to feedback. However, generating useful information for the industry means continuous learning due to the dynamic nature of tourism. Application of information systems can assist in reflecting, evaluating, delivering, processing, and improving information flow in the tourism industry for sustainability destinations.

Most stakeholders blame poor research cultures in the tourism industry as a basis for lack of sustainability in developing tourism destinations. This is responsible for the rift in utilisation of the available research findings. De Lacy and Boyd note that there are considerable efforts in Australia to reduce such barriers through “the use of the Australian Cooperative Research Centre (CRC) model for cross-sectoral research collaboration to enhance the sustainability of tourism” (De Lacy and Boyd, 2000).

The approach aims at highlighting the importance of the industry collaboration to enhance the effectiveness and benefits of research findings through technology transfers, usages and commercialisation.

Organisations have relationships that exist among them. These can be in forms of partnerships, co-operation, co-ordination, and collaboration. Researchers have concentrated on these areas so as to eliminate problems that have affected tourism development for decades.

Jamal and Getz concur that enhancing the industry identity and common goals can enhance co-operation among the main players as these stakeholders recognise the need to work as a team (Jamal and Getz, 1995). However, the challenge is that no major studies exist to prove the importance of co-operation to tourism destination development. Still, a closer look at the relationship that exists in the industry reveals that real sustainability in the tourism industry can only become reality if there is co-operation.

Occasionally, some problems result due to lack of information. Therefore, co-operation will minimise incidences of miscommunication and difficulties due to lack of collaboration among the industry stakeholders (Inskeep, 1997). This approach to sustainability is not effective due to challenges related to accessing information in a timely fashion.

One of the aims of ecotourism is the need for cultural exchange among the stakeholders. There is a need for mutual acceptance and accommodation of different cultural belief, and world views to enhance development of sustainability in tourism destinations (Davidson and Maitland, 1997). It is necessary that stakeholders of diverse views and beliefs promote dialogue and exchanges in tourism destinations, acceptance of the locals, conservation of the cultural diversity, and eradicate negative impacts of tourism.

We can use Senge’s system thinking to promote a common language that helps stakeholders who have differences in belief systems (Senge, 1990). The industry covers almost all cultures of the global. Thus, cultural exchange has limitations in relations to accommodation, acceptance, diversity, and eradication of negative stereotypes.

Sustainability of tourism destinations needs consultative approach on decision-making processes. The processes must involve all stakeholders including host communities. Sharman noted some issues that influenced participation of stakeholders in planning as poor representation, low participation and poor outcomes of the process among the participants (Sharman, 1999).

Power issues influenced the outcomes of all consultative processes. The industry can develop models which aim at creating power balance for accommodation of different point of views (Douglas and Butler, 2001). This approach helps in facilitating understanding, strategic planning and increasing stakeholders’ participation.

The uncertainty surrounding the future of tourism industry impacts decision-making process. Stakeholders are not willing to engage in long-term decisions without knowing their consequences. Participants should base their decisions on sound policies and welcome open discussions so that they can identity issues of common concerns and provide alternatives or solutions (Jamieson, 2001).

It is difficult for the tourism industry to have a single body to coordinate all decision-making processes that fit all the tourism destinations of the world. Tourism decisions depend on national policies regulating the industry.

The concept of adaptive management can help in improving sustainability of tourism destinations. Adaptive approaches can help the industry tackle emerging challenges that hamper growth (Knowles and Egan, 2000). Adaptive management enables the industry reacts to changes in a timely fashion.

The idea of adaptive management finds support in studies and ideas of Reeds (Reed, 2000). Adaptive management requires continuous studies, testing and developing adaptive models (Eaton, 1996). Adaptive management has been effective in enhance management of the tourism industry.

Given the reviewed literature, this research supports the view that despite the existence of many initiatives, sustainable tourism practices have not spread across the industry because the stakeholders of tourism are still divided on how to improve the sustainability of tourist destinations . These initiatives exist, but tourism has diverse components that vary from country to country. Thus, putting these together to enhance sustainability of the environment has remained a challenge across the industry.

Approaches to tourism destination sustainability such as regulations, market approaches, and soft tools may not work in every tourism situation. Still, attempts at developing sustainability of tourism destinations may not achieve the desired outcome due to minimal participation in processes such as sharing information, goals, co-operation and co-ordination, cultural exchanges, consultative decision-making and planning, and adaptive management.

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How to Promote Tourism

Last Updated: April 3, 2024 Approved

This article was co-authored by Anyah Le Gilmore-Jones . Anyah Gilmore-Jones is a Social Media Marketing Expert based in Nashville, Tennessee. An innovative experiential and social media marketer, Anyah is skilled at creating engaging brand experiences and leverages her passion for connecting people and ideas to drive organic growth for purpose-driven brands. As the founder of GROW by Gilmore, a social media strategy company, Anyah develops data-driven social media strategies focused on authentic community building. She has over 4 years of experience spearheading viral campaigns and producing content for brands like HBCU Buzz, Black & Scholared, SHEIN, and Project Art Collective. She received her BA from Howard University in Political Science and Government. wikiHow marks an article as reader-approved once it receives enough positive feedback. This article has 11 testimonials from our readers, earning it our reader-approved status. This article has been viewed 202,834 times.

Looking to attract some new visitors to your town or city? In our current digital age, getting tourists to pay attention to a specific place is more possible than ever. Developing a marketing plan and using tools social media and other promotional materials, can all help to promote tourism in your town or city.

Creating a Marketing Plan

• Focus on activities or attractions that are specific to your town. Even a small or strange attraction could attract visitors and bring attention to the town, from the world’s largest paper clip to a man made wave in a river. Ask yourself: What makes the town worth a special trip? What do you have that a tourist can’t get or do somewhere else?
• Work with a tourism planning committee and narrow your focus on the top three things your town has to offer. The more specific, rather than generic, you can be, the more likely your town will be of interest to tourists.

• What do you think attracts a visitor to the community?
• What type of visitor do you see coming to our community?
• How can we do to improve the visitor’s experience?

• Where does the visitor live?
• What attracted the visitor to the community?
• How did the visitor find out about the tourist attractions?
• What type of businesses or facilities did the visitor use?
• What kinds of accommodations or services are needed?
• A third party endorsement from previous visitors to the town or current visitors is a good way to determine how to better serve future tourists.

• Geographic market areas, with a section for day trips, overnight trips, and extended visits.
• Outdoor recreation activities, if any, such as camping, hiking, fishing, and picnicking.
• Entertainment, such as historic sites, fairs or festivals, shopping, and dining.
• Other travel purposes, such as business trips and family visits.

• Think about successful slogans, like Las Vegas’ “What happens here, stays here”, New York’s “The City That Never Sleeps” or Calgary, Alberta’s “Heart of the New West”. They work because they are unique and avoid generic terms or phrases.

• The overall recommendation from the tourism planning committee, including the proposed slogan and branding.
• The budget of the marketing plan, including the costs of all promotional materials.
• The source of the funds to put the marketing plan into action.
• The responsible parties of putting the marketing plan into action.
• A timeline for the completion and launch of the marketing plan.

Using Promotional Materials and Local Media

• Sell these promotional materials at local gift shops located close to popular attractions.

• The map can include a brief description of key attractions and sites, as well as activities tourists can do at these locations.

Using Social Media and Other Online Tools

• A good way to get more traffic to the website is to create a blog section on the site and make sure it is updated regularly. Conduct interviews with locals and post the interviews on the blog, or do a post on the best activities to do in the town based on the season.

• You can also create a hashtag that uses the slogan for the town and use it often at the end of every tweet or Instagram post. This will help you track if the town is trending among users and improve your posts to get more attention on these platforms.

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Thanks for reading our article! If you’d like to learn more about promoting tourism, check out our in-depth interview with Anyah Le Gilmore-Jones .

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About This Article

To promote tourism in your town or city, start by making a list of the things that make your area unique, such as lots of outdoor activities or a unique attraction. Then, create a slogan that reflects what makes your town special, avoiding common, generic phrases like, “best kept secret.” Additionally, try making a Facebook page for your town and posting pictures or event information every day to make sure people notice the page. You can also open Twitter and Instagram accounts and come up with a hashtag based on your city’s slogan. For tips on how to create a tourist map of your area to give to visitors, read on! Did this summary help you? Yes No

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Promotion of urban tourism: insights into user engagement on social media

• Original Research
• Published: 12 October 2021
• Volume 23 , pages 611–632, ( 2021 )

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• María Bonilla-Quijada   ORCID: orcid.org/0000-0002-6580-2421 1 ,
• Juan Tugores-Ques 2 &
• Josep Lluís Olmo Arriaga 1  

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Interactions between tourism and social networks are among the most notable phenomena of recent times, generating new approaches, in terms of both analyses of and policies for tourism promotion. Public authorities have been forced to become involved in these new realities, adapting their promotion channels to tourists’ new behaviour patterns and carefully cultivating interactions with them. It is becoming ever more important to create and transmit an image capable of stimulating high levels of engagement. This article analyses the role of one of the most booming social networks, Instagram, applied to the case of Berlin, a leading tourist city. All posts generated over the course of a year on the German capital’s official Instagram account were encoded, and the characteristics of those that generated the most interaction with users in the form of likes and comments were analysed. Our study reveals that posts more directly intended as advertising generate more negative results, while there are differences between the elements capable of generating more likes and more comments, respectively: likes are more general in nature, while comments are more specifically linked to the Berlin brand. These findings suggest important conclusions for the more efficient development of strategies to promote interaction with users.

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Bonilla-Quijada, M., Tugores-Ques, J. & Olmo Arriaga, J.L. Promotion of urban tourism: insights into user engagement on social media. Inf Technol Tourism 23 , 611–632 (2021). https://doi.org/10.1007/s40558-021-00213-6

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Essay on Tourism

• Updated on  
• Feb 7, 2024

Essay writing holds importance in various competitive exams like IELTS , TOEFL , UPSC or in general as part of your school curriculum. Being prepared for essay writing is crucial as it tests your command over English, grammar, your clarity of thoughts and how to present them in a meaningful way. Tourism and travel is one such frequently asked topic for which you should be prepared. This blog explores a few essay on tourism samples which will assist in writing on the topic of tourism.

This Blog Includes:

What is tourism, benefits of tourism, samples for essay on tourism, essay for 250 words, sample essay on tourism for 300 words, sample essay on tourism for 800 words.

Tourism, literally speaking, is the act of travelling to a place for your pleasure or business. The tourism industry is one the biggest industries in the world and is a major source of foreign exchange for any country. Tourism helps to develop a country through the generation of jobs, creation of attractions, restaurants, entertainment, better services in a community, diversification of the economy and cross-cultural diversity. However, recently the tourism industry has been greatly affected due to the pandemic. With the world being shut down, travel was completely restricted and even with everything slowly going back to normal, people are hesitant to travel. Still, the tourism industry remains important for the national economy and would bounce back. 

Plenty of employment is generated by the tourism industry and so it alleviates poverty and sustains development. Local handicrafts and cultural activities are all benefitted by tourism. It plays a significant role in promoting international understanding as well as national integrity. One more loftier goal of tourism is to provide a sense of relief and relaxation to people when they feel tired and exhausted from the same monotonous work routine. For many people, it is a way of escape. May be sometimes, all they need is a weekend getaway. A lot of sectors such as aviation, transport, handicraft and horticulture are also benefitted from tourism. It contributes significantly to the GDP of a country as well as to its economic development. Through tourism, the culture and heritage of a country get promoted in foreign as well.

Also Read: Essay on Republic Day

Here we have structured some of the most efficient ways to write an essay on tourism. There are multiple samples related to the essay on tourism, all written in various sub-topics and ranging from different word limits.

Things have now started looking bright for the Indian tourism industry. However, the Indian tourism industry has been hit by pollution. The effluents emitted by the Mathura Refinery have led to the decolourization of the Taj Mahal in Agra. The condition of many of our monuments is deteriorating due to the negligence of the concerned authorities. On the other hand, beaches have become the dumping grounds of garbage and waste left by tourists. The natural environment and heritage sites remain a source of attraction as long as these are not damaged beyond control from their degradation or pollution. Massive tourist traffic, unless regulated, creates these mal-effects. The tourist carrying capacity of a resort needs to be matched to minimise the inconveniences of local people during the period of tourist rush. Youths of the host area are also to be saved from cultural alienation by blindly imitating the lifestyle of foreigners during days of reckless massive tourism. Planning for adopting a sequence of steps like a survey of the existing position of services, facilities needed by tourists and measures for the development of healthy and sustainable tourism, has become a dire need. At the national level, an apex body has to take stock of the status and trends of tourism in comparison with neighbouring countries. It will help appraise the future needs, the nature of various incentives for alluring tourists and the gaps to be removed for better provision as well as management of the infrastructure.

Also Read: Essay on Population Explosion

In the era of globalization, tourism has started playing a vital role in the development of economies. Nowadays, tourism makes significant contributions to the economy of a nation; however, it has some drawbacks too. The two major advantages of tourism are the augmentation of the national economy and the generation of employment for local people. Firstly, tourists use a wide range of services which includes hotel bookings, tourist guides, food and transportation. This results in additional income which in turn contributes to the nation’s economy. For example, tourism increases the consumption of domestic products which have a significant impact on the overall GDP growth of the country. Secondly, tourism creates a significant number of job opportunities as without people tour operators, restaurants, hotels and transport services cannot operate. Hence, tourism brings significant benefits such as a boost in the national economy and employment for local people. However, there are various disadvantages associated with tourism such as the destruction of popular destinations and the rise in criminal and illegal activities. Firstly, the massive influx of tourists to places like historical monuments and pilgrimage centres causes significant damage to these age-old structures. In addition, to cope with the demand of tourists/tourism national resources are overexploited. Secondly, as tourists carry valuable items with them such as cash, jewellery and other expensive items, they may become the targets of thieves and other anti-social elements. Hence tourism also has many disadvantages which can be eliminated by the government if they ensure proper security measures and timely maintenance of popular tourist spots. To conclude, in spite of the fact that tourism has certain disadvantages such as destructive effects on monuments and an increase in criminal activities it has a very constructive effect on a nation’s economy and gives a plethora of new job opportunities for locals. I personally believe that the advantages of tourism outweigh its disadvantages.

Also Read: Essay on Human Rights

As an industry the impact of tourism is manifold. The tourism industry nourishes a country’s economy, stimulates the development process and restores the cultural heritage. This industry enjoys a major advantage over other industries of having a unique product that might differ from state to state. For example, Goa is renowned for its sunny beaches and colonial charms, palaces that are reminders of the princely era. During the 1960s great emphasis was placed on tourism as a source of foreign exchange-earners. Tourism is the one industry that earns foreign exchange for a country without exhausting natural resources and without actually exporting any material goods. The income from tourism has tended to increase at a higher rate than merchandise export in a number of countries. There is now almost a continuous flow of income from richer countries to the not-so richer and developing ones, raising the latter’s export earnings and rate of economic growth. For example in countries like India and Spain, tourism is the single largest earner of foreign exchange. According to official Spanish sources, in 1981 there were more visitor arrivals in Spain (40 million) than the actual population of the country (36 million). Tourism is thus the most important source of income for many countries. Development and improvement of infrastructure facilities is another important benefit offered by the tourism industry. Infrastructural facilities such as airports, roads, water supply and other public utilities may be widely shared by the other sectors of the economy. Development of new infrastructure and improvement in the existing infrastructure may confer benefits upon the resident population which they may have not enjoyed otherwise. Further­more, the provision of infrastructure may provide the basis or serve as an encouragement for greater economic diversification. A variety of secondary industries may be promoted which may not serve the needs of tourism. Thus, indirectly, tourist expenditure may be responsible for stimulating other economic activities of a country. Tourism development greatly benefits the underdeveloped regions of a country. These economically backward regions mostly have places of high scenic beauty, which if developed for the tourism industry, will help to bring a lot of prosperity to the local people. Money spent by tourists helps to improve the health of every business in that region. For example, roads constructed for use by tourists provide local people access to the market centres as well. Earlier, there were many backward areas but due to tourism development, these places got international recognition. For example, Khajuraho, a few years back was considered a remote and unknown small village, but today, it is an internationally famous tourist place of interest and also generates employment for hundreds of local people in hotels, restaurants, travel agencies, handicraft shops etc. Without tourism development, Khajuraho would have remained a remote and unknown village till today. The tourism industry is a highly labour-intensive service industry that generates employment for highly skilled, semi-skilled and unskilled labourers in sectors like hotels, restaurants, travel agencies, tourism offices, shops etc. One additional room in a hotel helps at least 8 to 9 people in getting jobs. Not only that, tourism creates employment outside the industry as well, for example, the basic infrastructure like roads, airport, water supply etc. The construction industry creates jobs for thousands of both skilled and unskilled workers. Tourism remains basically a cultural phenomenon. Tourism has always stood as a unique vehicle for cultural promotion. In the past, travel was based on cultural interest. Even today a large number of people travel to foreign countries to learn about their culture and tradition. Tourism indirectly preserves the environment by discouraging large scale industrialisation in places where natural beauty has to be kept intact. It thus helps a country to restore its ancient monuments and archaeological treasures. Most of the developing countries which possess an ancient civilization can benefit greatly from tourism. Tourists visiting these countries have a great urge to become acquainted with ancient civilizations. As a result of cultural shopping, which forms an important part of any tourist itinerary, local handicraft is still surviving. Tourism has also given a new lease of life to the traditional customs, costumes, festivals and dances which generates employment for the weaker section in the remote areas of the country. Hence, tourism can contribute unique benefits to a nation by exploring its cultural heritage and can serve indirectly to improve the individual cultural levels of both national and foreign tourists. Tourism plays an important role in promoting international goodwill. It creates awareness and appreciation of other countries cultures and traditions and makes possible cultural exchange and enrichment. Tourism can be a vehicle for international understanding by way of bringing diverse people from different cultures and traditions face to face. The best way of getting to know another country is to go there and when a vast number of people travel, the prejudices, barriers and suspicions that exist between different countries breakdown the narrow, rigid boundaries that keep people away from each other, naturally tend to shrink and a positive move towards better international understanding begins to operate. Tourism can greatly enrich and promote friendship between different countries in the world. Tourism, thus, develops not only the economic condition of a country by earning foreign exchange for it, but also plays a vital role in its social, cultural and regional development and in promoting goodwill and friendship among all nations of the World.

Related Reads:- 

1- What is tourism in 100 words?

Tourism, literally speaking, is the act of travelling to a place for your pleasure or business. The tourism industry is one the biggest industries in the world and is a major source of foreign exchange for any country. Tourism helps to develop a country through the generation of jobs, creation of attractions, restaurants, entertainment, better services in a community, diversification of the economy and cross-cultural diversity. However, recently the tourism industry has been greatly affected due to the pandemic. With the world being shut down, travel was completely restricted and even with everything slowly going back to normal, people are hesitant to travel. Still, the tourism industry remains important for the national economy and would bounce back. 

2- How do you start a tourism essay?

You can use the below mentioned lines for the introduction on Tourism Essay:-

In the era of globalization, tourism has started playing a vital role in the development of economies. Nowadays, tourism makes significant contributions to the economy of a nation; however, it has some drawbacks too. The two major advantages of tourism are the augmentation of the national economy and the generation of employment for local people…..

3- What is a famous quote about tourism?

“Not all those who wander, are lost”.

Hope this blog helped to gain insight about writing an essay on tourism. Book a one on one session with Leverage Edu experts to get a divisive strategy and preparation tips to crack competitive examinations!

Sonal is a creative, enthusiastic writer and editor who has worked extensively for the Study Abroad domain. She splits her time between shooting fun insta reels and learning new tools for content marketing. If she is missing from her desk, you can find her with a group of people cracking silly jokes or petting neighbourhood dogs.

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Please note you do not have access to teaching notes, the impact of tourism promotion in tourist destinations: a bibliometric study.

International Journal of Tourism Cities

ISSN : 2056-5607

Article publication date: 22 April 2022

Issue publication date: 9 December 2022

This paper aims to provide an assessment of tourism promotion in tourist destinations and airports (TPTDs) and to organize and classify the literature on tourism promotion, with the aim of staging the importance of this topic and encouraging future research in the projection of tourism and marketing sectors.

Design/methodology/approach

The paper uses the Social Sciences Citation Index (SSCI) database to analyze the bibliometric in TPTDs topic from 2000 to 2021. Additionally, the paper also uses the visualization of similarities (VOS) viewer software to map graphically the bibliographic material. The graphical analysis uses bibliographic coupling, co-citation, citation and co-occurrence of keywords.

This study provides an amended new definition of tourism promotion, which is the efficient management of a destination’s resources and strategic plans by destination marketing organizations (DMOs) to adapt the tourism supply to market trends and will empower tourists to visit such destinations. Furthermore, results also show a new paradigm applied to TPTDs topic and classified in five first-order research streams. Digital and mobile marketing, infrastructure, branding, quality, accessibility and information factors about a specific destination which are mostly demanded by tourists are considered as an important means of promotion for the tourism industry.

Originality/value

The contribution of this study is important to identify new challenges and opportunities for researchers, DMOs, airport and airlines operators and stakeholders, as disentangling existing contradictions and applying new theoretical framework to make better future decisions by researchers and organizations to provide higher quality to new research in the context of the TPTDs.

• Tourism promotion
• Bibliometric
• Tourist destinations
• Universities

Florido-Benítez, L. (2022), "The impact of tourism promotion in tourist destinations: a bibliometric study", International Journal of Tourism Cities , Vol. 8 No. 4, pp. 844-882. https://doi.org/10.1108/IJTC-09-2021-0191

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Copyright © 2021, International Tourism Studies Association

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5 Ways to Promote Your City or Town to Increase Tourism

At a time when travel restrictions are implemented, cities and towns are frantically searching for ways to increase tourism.

The internet is filled with travel guides and firsthand accounts of visitors detailing their experiences. It’s more difficult to come across tips from a local—someone who knows the ins and outs of the area. Unfortunately, we don’t all have the luxury of knowing someone within our destination’s limits. Consider these five tips when communicating your community’s charm to increase tourism:

Highlight the history and culture 

Every destination has its own unique story.

Aside from the well-known attractions, consider sharing some of your community’s lesser-known treasures. This may involve obscure facts about your town’s early settlers or the spooky tale about the mansion on Main Street. A picture of these treasures with a description of their significance is an opportunity for you to highlight your community’s unique history to increase tourism.

Share your tasty tips

There’s no feeling better than a full stomach after a day of exploring.

Food largely defines a community’s culture.  When promoting your city or town, be sure to discuss local dishes and the best places to try them. Consider explaining the flavor profile of the dish and the best way to eat it. With ketchup? With a root beer? At midnight? Who knows, maybe visitors will find their new favorite food or restaurant and come back for more!

Offer visitors a breath of fresh air

We all crave a breath of fresh air.

Provide visitors with the best spots to catch their breath and revel in the wonder of your community’s natural beauty. Be sure to detail the best seasons and times of day for visitors to capture the full essence of the landscape. Also, include any materials that they should consider bringing or leaving behind for their visit.

Suggest local stores and businesses

The word souvenir is French for “to remember.”

Tokens of remembrance can be as simple as a keychain or as complex as a scarf woven by natives. Present visitors with an opportunity to remember their visit to your community with recommendations for local stores and businesses. This is also an opportunity for you to help local businesses during these difficult times.

Include your personal testimony

They say that home is where the heart is.

Share the little things that you love about your city or town. This may include how you love the transition between one season to another, or your favorite road to drive down in the summer. Personal testimonies appeal to an audience’s emotions. Provide insight into the small and special things that define your love for your community.

Tip: Include hashtags (i.e., #NewOrleans, #ExploringTheCity, #GetInMyBelly) and/or create a page for your city or town. This will help potential visitors easily locate your stories and recommendations.

When implementing the tips listed above, be sure to consider all audiences (independent travelers, couples, families, and seniors). By showcasing your community’s local treasures and adding a personal touch, you can offer visitors valuable information on what to experience when visiting your community.

Enlist PivotPath’s team of innovative creators to help you fulfill these tips and increase your city or town’s tourism. Contact us  today for a consultation. 

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7 ways to directly support the local economy.

• August 31, 2023

Supporting the local economy

Tourism can bring both positive and negative impacts to a destination. Whether tourism is considered good or sustainable, depends on how well these impacts are management. An important aspect of good tourism is the realisation of creating better places for people to live in and better places for people to visit.

One of the main benefits of tourism for a destination are the economic benefits. Tourism can bring a lot of income to a destination. Travellers spend money on accommodations , food, transportation, souvenirs and activities, creating jobs and supporting local businesses. This economic boost can contribute to infrastructure development, public services, and overall economic growth.

Beware of leakage

Don’t forget that local economic growth is only possible if money spent in the destination, actually stays in the destination. The concept ‘leakage’ refers to money leaving the tourism destination and ‘flowing back’ to other countries, rather than staying within the destination to benefit the local economy.

This can happen when travellers spend money and products and services provided by businesses that are not local to the destination. Leakage can occur in various ways, including:

• Imported goods such as French champagne or Dutch Gouda cheese
• Franchise operations such as McDonalds and Hilton Hotels
• Foreign-owned businesses where the investors and owners live abroad
• International travel companies that take a significant percentage of the travel fee

Leakage reduces the overall economic impact of tourism in a destination and limits the benefits that local businesses, communities and residents gain from the industry.

Measuring leakage

Leakage in tourism can be measured, although is extremely complex due to various factors and the need for accurate data collection. The goal is to quantify the amount of money leaving a destination’s economy through various channels and doesn’t contribute to the local economy directly.

The government plays an important role in tourism revenue distribution as they are in the position to collect relevant data, distinguish between local vs. non-local spending, calculate total tourism revenue and identify leakage factors.

7 tips to directly support the local economy

Luckily, there are also ways for you to truly support the local economy and provide travellers with an amazing travel experience! It comes down to the choices you make in promoting the destination, creating your itineraries and recommendations to your travellers. How are your customers going to spend their money?

In this article

• Hire local guides and drivers
• Book in locally owned accommodations
• Work with local communities
• Collaborate with local partners
• Buy local souvenirs
• Eat in local restaurants
• Donate to local projects

1. Hire local guides and drivers

The tourism industry is responsible for 1 in 11 jobs worldwide. One of the easiest ways to directly stimulate local employment in tourism is to hire local guides and drivers. Besides supporting the local economy, you’ll also add value to your travel experiences .

Locals are very familiar with their country, it’s history, people and culture. They are the connection between the destination and the traveller and in the position to turn the activity into an experience. Don’t forget to hire qualified and trained guides and drivers for quality, safety and reliability.

Want to learn more?

Read more about involving local guides in sustainable practices .

2. Book in locally owned accommodations

As mentioned before, booking with larger chain hotels will make your money leak back to international headquarters instead of staying in the destination. Directly support the local economy by booking locally owned accommodations.

Know that this does not only benefit the accommodation holder. It indirectly also benefits their local employees , their food providers and all other suppliers. Additionally, the traveller will have a better experience staying in an accommodation where they can learn more about the local culture.

3. Work with local communities

Community-based tourism is the perfect way to contribute to the local economy. The aim of community-based tourism is to directly benefit local communities financially, while travellers experience local way of life. The tourism experiences are hosted and managed by the communities themselves, which results in direct employment and ownership!

When done right, community-based tourism is the ultimate way of good tourism. It’s in the perfect position to create better lives for local communities, to preserve their culture and to offer travellers unique experiences.

Read more about our 7 tips to develop community-based tourism .

4. Collaborate with local partners

As a travel business, you are most likely working with a supply-chain in the destination. Partners that help you manage your travel experience, for example transport or activities. When selecting those partners, make sure to work with locals!

Thereby, make sure that you and your partner share the same values. This way you are able to guarantee your customers with a sustainable and unique experience. To offer customers the best possible service, you need to rely on partners that share your values, mindset and mission for sustainable tourism .

5. Buy local souvenirs

For most travellers, travelling is about making memories. Souvenirs are often bought to remind them of a specific travel experience. When buying souvenirs locally, you support the local handcrafters and their material providers.

Inform your travellers to buy souvenirs from local communities and instruct your guides to not take travellers to larger commercial shops. Thereby, make sure to explain about illegal souvenirs made from protected flora and fauna. For example, souvenirs made from poached ivory.

Read more about illegal souvenirs .

6. Eat in local restaurants

Eating and drinking in local restaurants and café’s directly benefits the local economy for the obvious reasons. It ensures the money stays in the destination and that the local owner and employees financially benefit. It also directly supports the local farmers and food producers in the area.

Besides supporting the local economy, eating locally is good for the environment. Local food doesn’t have to travel as far, so it reduces the CO2 emissions . Eating in a local restaurant is also a great experience for the traveller, who will be able to taste and explore the local cuisine.

7. Donate to local projects

Besides buying from and employing locals, you can also support the local economy by donating to local projects. You can choose to support a local project in every destination you offer and donate a fixed amount per traveller. Most travellers will want to contribute to a project in the destination they are visiting.

Donating doesn’t necessarily mean financially. You can also donate time or materials and the projects can be both social and environmental. Think about a local hospital, school or women empowerment center where you can contribute to. Or environmentally, you can support a wildlife sanctuary, a vegetable garden or tree planting project.

The local multiplier effect of tourism

If spent money stays in the destination, the economic benefits of tourism are boosted by the local multiplier effect. When money is spent locally you don’t only benefit the person you do business with. It recirculates in the economy:

Directly: By hiring local employees or purchasing local products Indirectly: By spending money at any local business Third party: When locals spend their tourism-owned money locally

How will you support the local economy?

As a travel business, you have the opportunity to decide where your money and that of your travellers ends up. By spending your money locally and with the right people, you make sure the destination directly benefits from tourism. You give locals the opportunity to do business, to be more independent and to stimulate economic growth. Support the movement of good tourism: better places to live in, and better places to visit.

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Hi, it is interesting to read posts like this. But, I wonder, are they ideas of yours, or there are some investigations or theory behind them?

I mean, I like the insights you are posting, but how do you come to those ideas?

I would love to get in contact and have a chance to cooperate.

Hi Anvar, thank you for your comment! The ideas are our own opinions and thoughts based on our work experience in the tourism industry. For inspiration, we read a lot of articles and academic papers. Please send us an email to get in contact with us!

Hello Anne, Thank you very much for your time contribution posting this. It helpful and locals love oriented.

So good to hear Kagabo!

Indeed , as a good tourism institute trainne ,the purpose to go through the course should be one that results into ‘better places to live in and better places to visit ‘ for both the locals and the visitors to our destinations

Absolutely Priscilla, that’s the goal. Good to see you’re so active on the platform!

Tthe way to go for all stakeholders ; ; as each one of us has a hand in tourism whether as a tour operatot ; tourism buyers and communities where we operate from

Anne de Jong

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10 Tips to Attract Tourists to your Destination

Every traveler has a dream destination, no matter where they live. Some wish they could capture their favorite scenery in the frame of an iconic landmark, such as the Eiffel Tower. Others long to visit old castles and monuments across Europe. With so many wonderful places around the world, how can you attract tourism and make your country, city or town stand out? With the 10 helpful tips listed in this post, it will be much easier to attract tourists to your destination.

I. What Attracts Tourists to a Country, City or Town?

As a result of the covid-19 pandemic, many of us have become homebodies. Although it’s great having our own space and enjoying it, we still need to step out of our comfort zones sometimes for inspiration and renewal. Most people have a favorite destination, but can also be open to visit new places.

At first, it might seem difficult to attract tourism to your destination. However, all you need to do is to present it the best way you can. For example, you can research some local history, and then share the most interesting facts. You can also take nice pictures or make entertaining videos of local attractions or events. People will be naturally drawn to it.

But, what things attract tourists to visit a place? Each destination is unique and has its own energy. Therefore, you can work on discovering your touristic strengths. What does the local business look like? Do you have specialties and singular products? What do people like to see when they visit your town? What are the best local hotels and views? Is it easy traveling to it? What locations seem to attract tourists the most?

Once you answer these questions, you will understand what activities can attract tourists to your town. Consequently, you can highlight those to increase local tourism even more.

II. 10 Ideas to Attract Tourists to your Destination

Before the pandemic, travel played a huge role in propelling economic growth in many countries . Now, as we navigate our way out of this challenging period, we are seeing a return of the leisure tourism industry, bringing much needed revenue to touristic places all over the world.

But how to encourage tourism to your country, city, or town? Here are 10 effective ideas to attract tourists to your destination.

• Use an online events calendar for engagement.
• Establish a strong online presence.
• Promote local attractions with engaging content.
• Showcase local events and businesses.
• Host festivals to celebrate your location.
• Provide maps and directions to attractions.
• Create an email list to share updates.
• Share tourism events on social media.
• Offer free tours and events.
• Provide discounted tickets for attractions.

Sign up for a Free Trial of our Event Management Software and Get More Online Bookings

1. Attract tourists with an online events calendar

Displaying an events calendar on your website is a great idea to improve tourism in a country, city or town. Indeed, online calendars not only keep the local community informed about upcoming events, but also attract tourists to your destination. Furthermore, it offers a fantastic way to spotlight what makes your location unique and use the most effective approach to captivate people.

The best online calendars can be easily installed in your website and help your organization become the main tourism information hub, promoting local events virtually. If you keep posting events regularly, locals and tourists will be attracted by the possibilities that match their free time and the beautiful places you promote. It is also wise to include shareable links to social media networks, allowing people to easily share exciting updates with their loved ones.

2. Be present online

​​Traditional promotion techniques like billboard advertisements or catchy jingles are no longer enough to promote tourism and attract more tourists. To truly engage potential visitors, you must have an online presence with a well designed website highlighting all the most interesting things about your destination. 

After setting up your website, showcase yourself on different channels like popular industry forums, review sites and mapping applications. You can also use social media platforms to interact with people and attract tourists to your destination.

Investing in digital marketing and search engine optimization can drastically improve your destination visibility, driving increased website traffic, and building tourism awareness.

3. Promote local attractions 

To ensure you captivate people's interest in local attractions, make sure you advertise them effectively. Most famous tourist attractions will have their own website and social media pages. Furthermore, these places are already well-known for the excellent services, delicious food, and attractive scenery they provide. This presents an abundance of opportunity for creating interesting tourist guides, events, and festivities to attract tourism.

In order to ensure success in advertising your destination, keep local attractions’ information up to date. People naturally gravitate towards items that are routinely visible. Furthermore, creating a feeling of fear of missing out can make your destination really stand out. 

4. Promote local events

Events are one of the easiest ways to attract tourists to a country, city or town. Indeed, if you want to attract tourism, you should promote local events. This includes everything from street parties to concerts to sporting events. People love to go out and enjoy themselves, especially during vacations. They’ll appreciate knowing about upcoming events in the local community.

You can also host events and virtual conversations regarding your destination, and then promote them on both your website and social media platforms. If you have an event coming up, make sure to advertise it well in advance so people will know when and where to go.

Moreover, you can use this opportunity to make partnerships with local businesses and engage your community. This will help improve and expand tourism, as well as increase revenue for everyone involved.

5. Host a festival to attract tourism

Festivals are a fun way to bring people together, attract tourists and celebrate something special. They also provide an opportunity to promote local businesses and showcase what makes your location unique. For example, you can use festivals to display local talent, food, art, music, and more. 

If you live in an area with lots of artsy people, consider hosting an event where artists can display their work. This will help build awareness about your city attracting tourists, as well as give locals a chance to show off their talents.

A food festival is also a fun way to bring together local businesses and residents to celebrate the local culinary culture. You can use these events to promote tourism by offering free samples of local products.

People love festivals because it’s an opportunity to engage with subjects of interest, consume local foods and beverages and celebrate! You can learn a lot about the type of people that like to visit your destination by hosting festivals frequently.

6. Provide maps and directions to local events and tourist attractions

It is no secret that Michelin achieved renown with its annual guidebook reviews of superior restaurants and services. While the digital age may complicate the promotion of such guides, it is still easy and economical to generate guide web content on exciting festivals and local attractions.

While advertising your events and tourist attractions, some websites and platforms give you the option of incorporating a map widget on your webpage. This can serve to encourage guests to follow through with their arrangements, as the destination will be easy to locate, especially when the exact location is difficult to find.

7. Create an email list to share information about your destination

Gathering customer information and email subscriptions through your website is an effective method for forming a mailing list. Such list provides an avenue for you to keep potential visitors informed about any news, events, and promotions. All this while you attract tourists to your destination.

When creating your email list, it's essential to offer subscribers the opportunity to opt-in or opt-out of receiving our newsletter. Respect for their wishes is essential for building trust and engagement. To further increase engagement, be sure to regularly update your mailing list and utilize a quality email newsletter app to share your content.

Promoting your newsletter and destination the right way can increase tourism exponentially. Make sure to always provide useful information related to your events and attractions, and make people aware of all the great experiences awaiting them!

8. Share tourism events and attractions on social media

Social media is another great way to attract tourists to a place. If people want to see real life experiences about your destination, they’re more likely to search on social platforms, such as Instagram, Facebook and TikTok, than search engines like Google.

To promote your destination on social media, try posting regularly. Post about your local attractions, events and festivals. Short videos combined with discounts and special promotions can help attract more tourists. Another option is to get local celebrities or digital influencers to spend some time in your city or town, and then tell people what they think of the experience.

Remember to draw attention to what is unique about your destination. If you wish, you can even take your followers on a virtual tour to make everyone engaged. Use your imagination and be sure everyone will love it.

9. Offer free tours and tourist events

One of the easiest ways to attract tourists to visit a place is by offering free tours. Many trails and local beauties are difficult to find for outsiders. By offering free tours, you can make these places better known to potential visitors.

With a local specialist, both you and the participants will be able to experience the excursion to the fullest. Don’t forget to motivate local businesses to offer their products along the way. Tourists always like to try local foods and beverages, or buy souvenirs for their beloved ones.

A successful strategy to boost this service is to implement an online scheduling tool to let people reserve their tour in advance . Surely, collecting registrations in advance will give you time to prepare for the attendees you’re expecting. Moreover, it will help you determine what is successful about your approach, how to address your audience, what their preferences are and much more.

10. Provide discounted tickets for tourist attractions

To attract tourism to your destination, we strongly recommend offering discounted tickets to paid attractions. People budget for trips and plan their travels around special discounts, such as Black Friday and Boxing Day promotions. Providing affordable, repeatable deals on tickets not only helps you increase your visitor numbers, but also maximizes your profits over selling tickets at the standard price.

Furthermore, when planning events, diversifying experiences can allow for a more personalized approach. Incorporate different price ranges and discount tiers, such as early bird specials, tiered tickets , and VIP tickets . Through trial and error, you'll eventually be able to discern what appeals the most to your audience.

III. Attracting Tourists with Timely Event Management for DMOs

As seen above, if you want to encourage tourism and attract tourists to your destination, you must have a clear and objective marketing strategy.

Transform your destination into a thriving hub of activity and allure more tourists with Timely Online Calendar Software . Craft a stunning calendar of events effortlessly on your website or mobile app, showcasing the vibrant tapestry of attractions your locale has to offer. 

Timely's Destination Marketing Software is an all-in-one solution designed to elevate event and brand awareness while delighting your audience. Easily create, publish, and promote a modern events calendar with features such as multiple media files, views, categories, and filters, ensuring a visually engaging experience for visitors. Seamlessly promote your events through automated newsletters using our integrated email marketing tools, and extend your reach by automatically sharing events on social media platforms. With Timely Event Calendar Software, promoting your destination's events becomes a streamlined and captivating experience, attracting more tourists and enhancing overall engagement.

Timely Destination Marketing Software has all the tools you need to effectively promote your upcoming events and attractions, as well as collect event registrations and sell tickets online . Check out our DMO Event Calendar demo to see an example of how our platform would look like on your website. 

Experience Seamless Event Management Today

FAQ on How to Attract Tourists

1. how to attract tourists to a destination what things attract tourists to visit a place.

Tourists are drawn to destinations by unique attractions, cultural experiences, local events, and captivating landscapes. Therefore, creating a compelling narrative around these aspects helps in attracting tourists.

To motivate visitors, present your destination's highlights creatively. Share local history, fascinating facts, captivating visuals, and engaging videos of attractions or events. Highlight the energy and uniqueness of your place to naturally attract tourists.

2. How to promote tourism and make my city stand out as a tourist destination?

Making your destination stand out in the crowd involves having a clear tourism promotion strategy. This includes showcasing the history, local attractions, and unique offerings. 

Moreover, utilizing effective marketing strategies, such as online presence, social media engagement, and local events and attractions promotions, can significantly enhance your destination's appeal.

3. How can I ensure effective promotion of local attractions in tourism? 

To effectively promote local attractions in tourism, keep their information updated and create a sense of urgency by highlighting exclusivity. Utilize various platforms, including websites, social media, and events, to showcase your destination's attractions.

4. What are the benefits of hosting events and festivals to attract tourists? 

Festivals and events offer a platform to showcase local talent, art, food, and culture, creating an immersive experience for visitors. They also provide an opportunity to draw attention to your location's uniqueness and attract a diverse audience.

5. How does Timely's Event Management Software help attract tourism? 

Timely's software for destination marketing organizations offers tools to effectively promote local attractions, events, and festivals. It helps you organize and market events, engage with potential visitors through online calendars, and streamline event registrations for a seamless visitor experience.

We hope these tips were helpful for you to learn how to improve tourism in a country, city or town. If you think you can benefit from Timely event management software, book a meeting to learn more about us, and all the solutions and services we offer!

• Discover the power of streamlined venue calendars
• Reach your ideal target audience
• Maximize booking efficiency

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Event Management Updates

If you want to know more Timely company and product update news, please visit our Event Management Blog . There is always something new happening at Timely, so we do our best to keep our clients on the loop!

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Essay on Importance of Tourism

Students are often asked to write an essay on Importance of Tourism in their schools and colleges. And if you’re also looking for the same, we have created 100-word, 250-word, and 500-word essays on the topic.

Let’s take a look…

100 Words Essay on Importance of Tourism

Understanding tourism.

Tourism is the act of travel for pleasure or business. It’s a crucial source of income for many regions and countries.

Economic Impact

Tourism boosts the economy by creating jobs and generating revenue. It helps in the development of local businesses.

Cultural Exchange

Tourism promotes cultural exchange, leading to a better understanding between different cultures. It encourages peace and harmony.

Environmental Awareness

Tourism can also raise awareness about environmental issues and promote conservation of wildlife and natural resources.

In conclusion, tourism is vital for economic growth, cultural exchange, and environmental conservation.

250 Words Essay on Importance of Tourism

Introduction.

Tourism is a significant economic driver worldwide, contributing to job creation, foreign exchange earnings, and overall economic growth. Its importance extends beyond the economic sphere, influencing socio-cultural understanding and environmental conservation.

Economic Impact of Tourism

Tourism serves as a source of income for many countries, especially those endowed with natural beauty or cultural heritage. It stimulates local economies by creating jobs, promoting local businesses, and generating revenue from foreign exchange earnings. The multiplier effect of tourism revenue can lead to infrastructural development, thus improving the standard of living.

Socio-Cultural Significance

Tourism fosters cultural exchange and understanding. It provides opportunities for tourists to experience new cultures, traditions, and lifestyles, promoting global harmony. Moreover, it encourages the preservation of local customs and traditions, as these become attractions for tourists.

Environmental Importance

Tourism can also play a vital role in environmental conservation. Ecotourism, for instance, promotes sustainable practices, conserves biodiversity, and contributes to the protection of natural habitats. It serves as a tool for educating tourists about the importance of environmental conservation.

In conclusion, the importance of tourism is multifaceted, spanning economic, socio-cultural, and environmental domains. Its potential to drive economic growth, promote cultural understanding, and contribute to environmental conservation makes it a significant global phenomenon. However, it’s crucial to manage tourism sustainably to ensure that its benefits are realized without compromising the environment or local cultures.

500 Words Essay on Importance of Tourism

The significance of tourism.

Tourism, a multifaceted industry with far-reaching implications, is a key driver of economic development and cultural exchange. It is a potent tool for promoting understanding among diverse cultures and fostering global harmony.

Tourism is an economic powerhouse. In many countries, it serves as a primary source of income, contributing significantly to their Gross Domestic Product (GDP). The World Travel and Tourism Council (WTTC) reports that in 2019, the industry contributed 10.3% to global GDP, showcasing its immense economic value.

Tourism stimulates job creation, both directly and indirectly. The direct jobs are those within the industry, such as hotel staff, tour guides, and transport services. Indirect jobs are created in sectors that support tourism, like agriculture, which supplies food to hotels, and construction, which builds infrastructure.

Cultural Exchange and Global Understanding

Tourism fosters cultural exchange and understanding. Travelers experience new cultures, traditions, and lifestyles firsthand, breaking down stereotypes and fostering mutual respect. This cultural immersion can lead to a more peaceful and understanding world, as people become more tolerant and appreciative of differences.

Environmental Conservation

Tourism can also play a pivotal role in environmental conservation. Ecotourism, a sustainable form of tourism, focuses on responsible travel to natural areas, promoting conservation and improving the well-being of local people. It can generate funds for conservation efforts and create awareness about the importance of preserving our natural heritage.

Challenges and the Way Forward

Despite its benefits, tourism also brings challenges. Over-tourism can lead to environmental degradation and cultural erosion. Therefore, it’s crucial to promote sustainable tourism, balancing the needs of tourists, the environment, and host communities.

The COVID-19 pandemic has also revealed the vulnerability of the tourism industry, with travel restrictions causing a significant downturn. However, this crisis also presents an opportunity to rethink and reshape the industry to be more resilient, sustainable, and inclusive.

In conclusion, tourism is not just about leisure and relaxation; it is a complex industry that significantly impacts economic growth, cultural understanding, and environmental conservation. To harness its full potential, we must navigate its challenges strategically, emphasizing sustainability and resilience. In doing so, we can ensure that tourism continues to be a force for positive change in the world.

That’s it! I hope the essay helped you.

If you’re looking for more, here are essays on other interesting topics:

• Essay on Favorite Tourist Place
• Essay on Tourism
• Essay on Tour

Apart from these, you can look at all the essays by clicking here .

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Importance Of Tourism Promotion

Show More PROMOTION Promotion is a very important factor in tourism.it is a very difficult process to create awareness to a large group of customers.the tourism firm accept all the responsibilities in sensing the tourist. The dealers use a variety of promotion techniques to succeed in bbosting up the number of customers. Promotion helps in increasing the period of stay, repeated visit by giving new tourist products which attracts the customers of same country as well as other country. .. The various elements of tourism promotion are Advertising: Advertisement gives required information to the tourists. It will cover a wide area. Advertising is mainly aiming at the public to create knowledge regarding the travel offers which are available in a …show more content… For eg: travel firms do provide covers for passport, trolley bags,pens, wallets, flight bags, etc Word-of-mouth Promotion: Most communication regarding the tourism takes placeby the method of by word-of-mouth., . In the tourism filed, it is stated that the word-of-mouth supporter does the out of sight sales force, which helps the procedure of selling.. Personal Selling: Personal Selling depends on the personal ability of a person. The travel and hotel industry largely depend on personal selling. The growth of travel and tourism is possible because of having employees who are to well-educated and trained sales personnel staffs. The growth of tourism business is prejudiced by services provided by the travel agentsor guides as they act as information hauler. Telemarketing: a professionally talented marketer use this method to market his products.the success element is based on the technology and communication skills of the marketer. Exhibitions: it includes car rental,airlines, travel agent ,tour operator,holiday investor, technology supporter, education institution of tourism and hospitality,promotion boards …show more content… these people who are dealing with the customers has to be provided with necessary training regarding the product and interpersonal skill. The travel agent and the travel guides are the 2 important people who explains more about the product. So it is very important that these people should be always available at their best and they should be able to impress the customers. Travel guides are expected to have a lot of patience, care, good behavior, close to us approach, good sense of humor, very good interaction, fun, they have skill to transform the irregular tourists into habitual ones, very good and effective knowledge of the places, additional skills etc. PROCESS The procedure method of the tourism organization largely depends on the size of the organization. The steps involved in distributing the product of the tourism : Provision of travel information: the travel information is afforded at the suitable location where the tourist can clarify his doubts regarding the anticipated tour. . Preparation of itinerates: it is the process of arranging sequence of procedure that is required in tour planning. Liaison with providers of services: Before any form of travel is sold over the counter to a customer ; contracts have to be entered with the providers of various services including transportation companies, hotel accommodation, coaches for local sightseeing

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The Importance Of Information And Communication Technologies In Tourism

The increase of globalization-driven fight, the product in population, the management in practical places, and the innovation in technologies are putting distress on tourism destinations. This productivity was also reflex in expression of business. Increased sustainability for destinations also indicate a remarkable fitness for many agility sectors, such as building, water, energy, mobility, waste and supplies. Based on the conclusions of the meeting, in the future, excitable solutions should be a second for different subjects told to tourism such as mobility (notorious carriage) or safeness (police, security extent, safe neighborhoods, health). Technology applications and ICTs are enablers, which back the ram erect of quick destinations.…

Travel Desk Case Study

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Importance Of Planning For Tourism

Planning a holiday or a weekend getaway can be tedious and stressful, since these are special days where you want everything to work out and to make the most of your time. Precisely for that reason, doing some planning when getting ready for your trip can save you from unpleasant surprises. Clearly not everything can be controlled, but these tips will make your trip run more smoothly and with less worry. More and more cities are opting for accessible tourism so you will certainly find a destination that you like, and that fits your needs. Ten useful tips for accessible tourism…

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Mission Moscow : A Conversation with Evgeny Kozlov

Mr. Evgeny Kozlov, Deputy Head Mayor of Moscow Government and Chairman of the Moscow City Tourism Committee, who has come to the city to attain BLTM, the annual prestigious travel event at the Leela Ambience Convention Centre, Delhi spoke with TW Editor Anirban Dasgupta on his vision and goal with the all-new tourism initiatives in Moscow.  

The bond between India and Russia has a long history of culture, literature, love, and of course politics. But recently, there has also been a lot of talk about Gastronomical tourism. Any personal experience with this?

My personal take on the bond between India and Russia stems from my recent experience of trying authentic Indian cuisine in Moscow. I thoroughly enjoyed the spicy flavours of the Curry dish I tried and it left a lasting impression on me. This made me appreciate the cultural exchange between our two countries even more. I believe that Moscow, being a culinary hub, is a great place for people from all over the world, including Indian visitors, to immerse themselves in our rich history and culture. It’s a unique experience that brings people together and showcases the diversity of the gastronomic universe. Moscow has a thriving food scene with various international cuisines to explore, from Chinese to South African and Latin American. This culinary diversity reflects the open-mindedness and curiosity of the Russian people when it comes to trying new types of food. Moscow truly has something for everyone, and I encourage Indian tourists to come and indulge in this gastronomic journey.

  How optimistic are the post-pandemic recovery figures?

After the Covid-19 pandemic, we have witnessed a remarkable recovery in tourism in Moscow. In fact, we have been able to restore 90% of the pre-pandemic tourist flow. In the first half of 2023, almost a million foreign tourists visited Moscow, with over 600,000 of them arriving during the summer season. Among the non-CIS countries, China has led the way in terms of tourist traffic, followed by Iran, the United Arab Emirates, Turkey, and India. Prior to the pandemic, India’s tourist flow was steadily growing at a rate of 12-15% annually. Although we faced challenges during the pandemic, we have now put in place all the necessary conditions for a successful recovery. Moscow is known for hosting numerous international exhibitions, forums, congresses, and conferences, attracting approximately 3.6 million business visitors in the past year alone. Among these visitors, India ranks third in terms of foreign business tourists in Moscow. To further promote tourism, we have initiated the MICE Ambassadors training program in India, which aims to assist Indian businesses in exploring opportunities and selecting relevant events in Moscow.

  Can you please share your vision for future tourism development in Moscow?

Thank you for asking this question. I have a multi-faceted vision for the future tourism development in Moscow.

Firstly, I believe that tourism should provide a personal and authentic experience for each individual. Therefore, customization of experiences is crucial. For business tourists, we aim to offer special infrastructure facilities that cater to their specific needs and requirements. We are closely collaborating with infrastructure providers to ensure seamless experiences for those visiting Moscow for business purposes. On the other hand, when it comes to leisure or family tourists, we recognize the importance of providing a support system and guidelines for those traveling with their families, especially children. We are working with museums, theatres, and restaurants to customize their services and products to cater to tourists of all ages, including children. Furthermore, I envision rearranging tourism in Moscow to encourage visitors to delve into the history and heritage of our country. A significant part of my tourism goal is to motivate and inspire the youth and younger generations to travel to Russia. This involves providing affordable pricing for accommodations, entertainment, museums, and other attractions.

We are already constructing tailor-made infrastructure that specifically targets the young generation in Russia, and by next year, we plan to extend and promote these offerings to international young visitors as well. By rebranding the image of Moscow as a destination for longer stays, relaxation, and enjoying various facilities, we aim to change the perception that it is merely a transit or stop-over city. Lastly, the beautiful weather in Moscow during the summer months provides an opportunity to create delightful memories for tourists. I want every visitor to experience the sunshine, green landscapes, parks, cafes, restaurants, swimming pools, and sports facilities that Moscow has to offer during this time.

In summary, my vision for the future of tourism in Moscow revolves around creating customized travel experiences for every type of traveller.

How do you prioritize sustainability and responsible tourism practices in the development of business tourism?

How easy or difficult is it to get a Visa for an Indian Tourist at present?

Acquiring a Visa for Indian tourists has become easier with the introduction of the e-visa system. Since its launch in August 2023, more than 30,000 tourists have already utilized this system. The e-visa offers several advantages over traditional visas, such as avoiding the need to visit consulates or embassies. The application process only requires a digital photograph and a scan of the passport data page. The e-visa has a validity period of 60 days from the date of issuance, with a maximum stay of 16 days in Russia. This convenient and streamlined process is available to citizens of 55 countries, including India. Indian tourists are currently ranked third in terms of business travellers from outside the CIS countries visiting Moscow.

Author: Anirban

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• China Edition

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Russia increases tourism and cultural cooperation with China

By Pan Yixuan | chinadaily.com.cn | Updated: 2023-09-07 09:09

A meeting themed “Russia-China Cultural and Tourism Cooperation” was held at the Russian House in Beijing on Tuesday.

Representatives from China and Russia discussed tourism and cultural cooperation.

During an interview with Evgeny Kozlov, first deputy head of the Office of the Mayor and Government of Moscow and chairman of the Moscow City Tourism Committee, he highlighted business and film cooperation between the two countries.

Beijing and Moscow have enhanced business and tourism cooperation after the pandemic. Kozlov mentioned a large-scale communication with “15 companies from Moscow met with 150 companies from Beijing” and methods to promote Moscow-Beijing mutual tourist flow including “more than 56 direct flights from Moscow to Beijing”.

According to Kozlov, businessmen and elder people make up most of the Chinese tourists to Russia and social media has been an important channel to promote Russia’s tourism to Chinese people, especially young people.

Kozlov stressed that an optimistic attitude is necessary to develop tourism in the post-pandemic era.

Besides, “film can be a new kind of business communication,” said Kozlov. He mentioned that Moscow has a cinema platform initiative to create platforms for Russian and Chinese film producers. Studios of about 300 hectares are under construction in Moscow for future investment and cooperation in film production.

Kozlov said cooperation to create new fashion connections would be considered when talking about a fashion trend in China that combines traditional Chinese style and characteristics.

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Russia increases tourism and cultural cooperation with China

A meeting themed “Russia-China Cultural and Tourism Cooperation” was held at the Russian House in Beijing on Tuesday.

Representatives from China and Russia discussed tourism and cultural cooperation.

During an interview with Evgeny Kozlov, first deputy head of the Office of the Mayor and Government of Moscow and chairman of the Moscow City Tourism Committee, he highlighted business and film cooperation between the two countries.

Beijing and Moscow have enhanced business and tourism cooperation after the pandemic. Kozlov mentioned a large-scale communication with “15 companies from Moscow met with 150 companies from Beijing” and methods to promote Moscow-Beijing mutual tourist flow including “more than 56 direct flights from Moscow to Beijing”.

According to Kozlov, businessmen and elder people make up most of the Chinese tourists to Russia and social media has been an important channel to promote Russia’s tourism to Chinese people, especially young people.

Kozlov stressed that an optimistic attitude is necessary to develop tourism in the post-pandemic era.

Besides, “film can be a new kind of business communication,” said Kozlov. He mentioned that Moscow has a cinema platform initiative to create platforms for Russian and Chinese film producers. Studios of about 300 hectares are under construction in Moscow for future investment and cooperation in film production.

Kozlov said cooperation to create new fashion connections would be considered when talking about a fashion trend in China that combines traditional Chinese style and characteristics.