how to end sales presentation

9 Ways to End Your Sales Presentation With a Bang

Published: May 11, 2022

A brilliant presentation is worth nothing if you don't bring it home with a powerful close — that said, many salespeople still struggle with how to end a presentation. Most sales presentations end with a whimper rather than a bang, taking a major toll on prospect's interest and enthusiasm.

To help you add a little extra oomph to your presentations and consistently end pitches on a high note, we've put together some tips for closing sales presentations — complete with some helpful examples.

Closing a Sales Presentation

• Go back to your opening anecdote or idea.
• End with a challenge.
• Invite your audience on a metaphorical mission.
• Use repetition for a dramatic close.
• Offer inspiration.
• Surface their objections.
• Tell a story.
• Ask an unusual question.
• End with a quote.

1. Go back to your opening anecdote or idea. 2. End with a challenge. 3. Invite your audience on a metaphorical mission. 4. Use repetition for a dramatic close. 5. Offer inspiration. 6. Surface their objections. 7. Tell a story. 8. Ask an unusual question. 9. End with a quote.

1. Go back to your opening anecdote or idea.

Starting a presentation with an anecdote, analogy, case study, or thought-provoking idea can set things off with an intriguing tone — and referring back to that point at the end can add an element of compelling cohesion to your pitch.

For example, let's say you're presenting on behalf of a company selling a conversation intelligence platform to an enterprise-level prospect. You might start with something like:

"Client X's sales development team was qualified, competent, and motivated. SDRs were reliably connecting with prospects, but their conversion rate was hardly over half of what leadership wanted to see. That's where we came in."

Then, you would give your presentation — offering an overview of your product, value proposition, specs, and tailored solution. Once you've covered those bases, and it's time to wrap things up, you could say:

"Remember Client X? Well, after implementing our solution, they were able to refine their messaging, provide reps with better-informed coaching, and identify the most resonant pain points prospects were consistently raising. All told, they more than doubled their conversion rates on calls while maintaining their existing cadence."

That kind of "closed loop" synchronicity is clean and interesting — that's why bringing everything together with a self-referential nod to the beginning of your presentation is one of the better ways to cap things off.

2. End with a challenge.

Leaving your prospects with a dramatic, open-ended challenge is one of the most effective ways to keep yourself top-of-mind after your presentation ends and motivate a buyer to act.

For instance, you might say, "Are you going to let another month pass by without addressing the crippling communication issues on your team? This is your opportunity to change things. Don’t wait."

But be careful, you need to tread lightly if you decide to go this road. Read the room and exercise caution. There's always a thin line between confidence and arrogance, and if you cross it in front of the wrong person, you could be in trouble.

If you're too brash and challenge a prospect with an "alpha" personality, you might wind up rubbing them the wrong way and do more harm than good. If you have even the slightest suspicion that your buyer might not be receptive to this tactic, go with another one.

3. Invite your audience on a metaphorical mission.

This tactic is sort of a spin on the point above — one that's a bit more collaborative and less confrontational. Instead of challenging your prospect, ask them to join you on a mission or journey.

You might say something like:

"More than 5,000 companies have decided to leverage our solution and invest in their employees' health. Are you ready to join them?"

It's more inspirational than a direct challenge but a little less frank — sacrificing some directness in the interest of caution. Still, when done right, it can inspire action.

4. Use repetition for a dramatic close.

Research shows repetition improves a child’s ability to recall new terms — in other words, if they hear an unfamiliar phrase multiple times, they’re more likely to remember it than if they only heard it once.

But that trend isn't specific to kids — the same principle applies to adults. A repetitive rhythmic close is memorable, but its value doesn't stop there. It can also be high-energy and engaging.

Not sure what this would sound like? Take a look at this example:

"If you don’t have transparency, you don’t have trust. If you don’t have trust, you won’t get honest feedback. If you don’t get honest feedback, you’ll develop blind spots. If you develop blind spots, you’ll make poor decisions, lose talented employees, and miss crucial opportunities for improvement."

5. Offer inspiration.

A well-chosen quote can tie your entire sales pitch together and help put things in a new light for your prospect.

Let's say you're selling a new CRM to a midsize business. The buyer is interested, but they know implementing a new system could be a long, challenging process.

With that in mind, you might close with something like:

"Look, I know the thought of changing CRMs is probably scary. But I think one of my favorite Warren Buffett quotes applies nicely here: ‘Should you find yourself in a chronically leaking boat, energy devoted to changing vessels is likely to be more productive than energy devoted to patching leaks.’

In the long run, this switch will save your company a lot of time, money, and effort."

6. Surface their objections.

When you sense your prospect isn’t quite convinced — or they’re not being completely open about — you can try ending your presentation by digging for objections.

HubSpot sales reps use this question: "What would stop you from moving forward?"

You can also try, "If you decide not to buy, what would the reason be?"

The thought of being so direct can be nerve-racking, but you need to keep the fact that your prospect's objections exist — regardless of whether you probe for them. Those concerns are real and will likely come to light eventually, and you can't resolve them if you have no idea what they are.

7. Tell a story.

A story is one of the — if not the — most powerful communication vehicles salespeople have at their disposal. Telling a story makes your message more compelling, digestible, and emotionally resonant.

I recommend telling a hypothetical story of your prospect’s life after they’ve bought your product:

"It’s [date four months in the future]. You’ve been using [product] for [X use case]. [First pain point], which used to swallow up hours of your week, has been completely eliminated. [Second pain point] has been reduced to a 15-minute task every month. And your boss is completely thrilled with [Y results]."

By framing your presentation with immersive descriptions of the results your prospects can expect to see, you're helping them mentally place themselves as existing customers. If you can do that convincingly, this tactic can go a long way.

8. Ask an unusual question.

You don't have to cut your presentation short by asking, " Does anyone have questions? " Instead, try turning the tables by asking an anything-but-ordinary question at the end of your presentation.

This will jolt them back to the conversation at hand and give you a unique entry into the final portion of your presentation. Here are some example questions:

• " How did I change your worldview or perception?"
• " Based on what you've just heard, would you buy today? Why or why not?"
• " What's changed between now and when I began this presentation? "

The conversations prompted by these questions are sure to be more interesting than an ordinary close. And it might go without saying, but you still have to follow up by answering any questions they have.

9. End with a quote.

Whether it's a killer client quote or your favorite Dylan lyric, ending with a thought-provoking line will cause your audience to pause.

From there, take a few moments to ask how the quote resonated with your audience and what it made them consider. They might have offering-related thoughts — or share something completely unrelated to your business.

The point of this exercise is to snap them out of the end-of-presentation daze and get them excited and inspired to think bigger. Choose the right quote and spur your prospect to action at the end.

Here are a few other presentation ideas:

Sales Presentation Ideas

• Share a unique " vision statement " for your prospect - Wow your audience by sharing a personalized vision statement for how you see your offering changing their work and their business.
• Nix language-heavy slides for images - Go easy on the eyes and provide images narrated by your key points.
• Use movement and gestures - Avoid a rigid, unmoving stance. Use natural or slightly animated gestures to give your presentation life.
• Include video or animation - You never want to distract from your main points, but a well-placed video or custom animation can help rather than hindering your presentation.
• Don't shy away from emotion - When appropriate, share a joke, a personal anecdote, or passionate story.
• Always personalize your presentation - Keep things relevant for your audience by customizing every presentation you give.
• Tell stories using your data - You know what's less boring than a slide full of bullet-pointed numbers? You telling a story with your data.
• Ask questions throughout your presentation - Make things interactive by engaging regularly with your audience and asking for their thoughts and opinions.
• Make examples personal - Reminding your audience of your humanity is crucial for them to feel connected and sympathetic to you.
• Use music - "Music embedded throughout a PowerPoint presentation can sustain attention, while slipping content into long-term memory," says Ronald A. Berk of The Johns Hopkins University

With these creative and effective ways to end and facilitate a sales presentation, your close rate is bound to improve.

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30 Examples: How to Conclude a Presentation (Effective Closing Techniques)

By Status.net Editorial Team on March 4, 2024 — 9 minutes to read

Ending a presentation on a high note is a skill that can set you apart from the rest. It’s the final chance to leave an impact on your audience, ensuring they walk away with the key messages embedded in their minds. This moment is about driving your points home and making sure they resonate. Crafting a memorable closing isn’t just about summarizing key points, though that’s part of it, but also about providing value that sticks with your listeners long after they’ve left the room.

Crafting Your Core Message

To leave a lasting impression, your presentation’s conclusion should clearly reflect your core message. This is your chance to reinforce the takeaways and leave the audience thinking about your presentation long after it ends.

Identifying Key Points

Start by recognizing what you want your audience to remember. Think about the main ideas that shaped your talk. Make a list like this:

• The problem your presentation addresses.
• The evidence that supports your argument.
• The solution you propose or the action you want the audience to take.

These key points become the pillars of your core message.

Contextualizing the Presentation

Provide context by briefly relating back to the content of the whole presentation. For example:

• Reference a statistic you shared in the opening, and how it ties into the conclusion.
• Mention a case study that underlines the importance of your message.

Connecting these elements gives your message cohesion and makes your conclusion resonate with the framework of your presentation.

30 Example Phrases: How to Conclude a Presentation

• 1. “In summary, let’s revisit the key takeaways from today’s presentation.”
• 2. “Thank you for your attention. Let’s move forward together.”
• 3. “That brings us to the end. I’m open to any questions you may have.”
• 4. “I’ll leave you with this final thought to ponder as we conclude.”
• 5. “Let’s recap the main points before we wrap up.”
• 6. “I appreciate your engagement. Now, let’s turn these ideas into action.”
• 7. “We’ve covered a lot today. To conclude, remember these crucial points.”
• 8. “As we reach the end, I’d like to emphasize our call to action.”
• 9. “Before we close, let’s quickly review what we’ve learned.”
• 10. “Thank you for joining me on this journey. I look forward to our next steps.”
• 11. “In closing, I’d like to thank everyone for their participation.”
• 12. “Let’s conclude with a reminder of the impact we can make together.”
• 13. “To wrap up our session, here’s a brief summary of our discussion.”
• 14. “I’m grateful for the opportunity to present to you. Any final thoughts?”
• 15. “And that’s a wrap. I welcome any final questions or comments.”
• 16. “As we conclude, let’s remember the objectives we’ve set today.”
• 17. “Thank you for your time. Let’s apply these insights to achieve success.”
• 18. “In conclusion, your feedback is valuable, and I’m here to listen.”
• 19. “Before we part, let’s take a moment to reflect on our key messages.”
• 20. “I’ll end with an invitation for all of us to take the next step.”
• 21. “As we close, let’s commit to the goals we’ve outlined today.”
• 22. “Thank you for your attention. Let’s keep the conversation going.”
• 23. “In conclusion, let’s make a difference, starting now.”
• 24. “I’ll leave you with these final words to consider as we end our time together.”
• 25. “Before we conclude, remember that change starts with our actions today.”
• 26. “Thank you for the lively discussion. Let’s continue to build on these ideas.”
• 27. “As we wrap up, I encourage you to reach out with any further questions.”
• 28. “In closing, I’d like to express my gratitude for your valuable input.”
• 29. “Let’s conclude on a high note and take these learnings forward.”
• 30. “Thank you for your time today. Let’s end with a commitment to progress.”

Summarizing the Main Points

When you reach the end of your presentation, summarizing the main points helps your audience retain the important information you’ve shared. Crafting a memorable summary enables your listeners to walk away with a clear understanding of your message.

Effective Methods of Summarization

To effectively summarize your presentation, you need to distill complex information into concise, digestible pieces. Start by revisiting the overarching theme of your talk and then narrow down to the core messages. Use plain language and imagery to make the enduring ideas stick. Here are some examples of how to do this:

• Use analogies that relate to common experiences to recap complex concepts.
• Incorporate visuals or gestures that reinforce your main arguments.

The Rule of Three

The Rule of Three is a classic writing and communication principle. It means presenting ideas in a trio, which is a pattern that’s easy for people to understand and remember. For instance, you might say, “Our plan will save time, cut costs, and improve quality.” This structure has a pleasing rhythm and makes the content more memorable. Some examples include:

• “This software is fast, user-friendly, and secure.”
• Pointing out a product’s “durability, affordability, and eco-friendliness.”

Reiterating the Main Points

Finally, you want to circle back to the key takeaways of your presentation. Rephrase your main points without introducing new information. This reinforcement supports your audience’s memory and understanding of the material. You might summarize key takeaways like this:

• Mention the problem you addressed, the solution you propose, and the benefits of this solution.
• Highlighting the outcomes of adopting your strategy: higher efficiency, greater satisfaction, and increased revenue.

Creating a Strong Conclusion

The final moments of your presentation are your chance to leave your audience with a powerful lasting impression. A strong conclusion is more than just summarizing—it’s your opportunity to invoke thought, inspire action, and make your message memorable.

Incorporating a Call to Action

A call to action is your parting request to your audience. You want to inspire them to take a specific action or think differently as a result of what they’ve heard. To do this effectively:

• Be clear about what you’re asking.
• Explain why their action is needed.
• Make it as simple as possible for them to take the next steps.

Example Phrases:

• “Start making a difference today by…”
• “Join us in this effort by…”
• “Take the leap and commit to…”

Leaving a Lasting Impression

End your presentation with something memorable. This can be a powerful quote, an inspirational statement, or a compelling story that underscores your main points. The goal here is to resonate with your audience on an emotional level so that your message sticks with them long after they leave.

• “In the words of [Influential Person], ‘…'”
• “Imagine a world where…”
• “This is more than just [Topic]; it’s about…”

Enhancing Audience Engagement

To hold your audience’s attention and ensure they leave with a lasting impression of your presentation, fostering interaction is key.

Q&A Sessions

It’s important to integrate a Q&A session because it allows for direct communication between you and your audience. This interactive segment helps clarify any uncertainties and encourages active participation. Plan for this by designating a time slot towards the end of your presentation and invite questions that promote discussion.

• “I’d love to hear your thoughts; what questions do you have?”
• “Let’s dive into any questions you might have. Who would like to start?”
• “Feel free to ask any questions, whether they’re clarifications or deeper inquiries about the topic.”

Encouraging Audience Participation

Getting your audience involved can transform a good presentation into a great one. Use open-ended questions that provoke thought and allow audience members to reflect on how your content relates to them. Additionally, inviting volunteers to participate in a demonstration or share their experiences keeps everyone engaged and adds a personal touch to your talk.

• “Could someone give me an example of how you’ve encountered this in your work?”
• “I’d appreciate a volunteer to help demonstrate this concept. Who’s interested?”
• “How do you see this information impacting your daily tasks? Let’s discuss!”

Delivering a Persuasive Ending

At the end of your presentation, you have the power to leave a lasting impact on your audience. A persuasive ending can drive home your key message and encourage action.

Sales and Persuasion Tactics

When you’re concluding a presentation with the goal of selling a product or idea, employ carefully chosen sales and persuasion tactics. One method is to summarize the key benefits of your offering, reminding your audience why it’s important to act. For example, if you’ve just presented a new software tool, recap how it will save time and increase productivity. Another tactic is the ‘call to action’, which should be clear and direct, such as “Start your free trial today to experience the benefits first-hand!” Furthermore, using a touch of urgency, like “Offer expires soon!”, can nudge your audience to act promptly.

Final Impressions and Professionalism

Your closing statement is a chance to solidify your professional image and leave a positive impression. It’s important to display confidence and poise. Consider thanking your audience for their time and offering to answer any questions. Make sure to end on a high note by summarizing your message in a concise and memorable way. If your topic was on renewable energy, you might conclude by saying, “Let’s take a leap towards a greener future by adopting these solutions today.” This reinforces your main points and encourages your listeners to think or act differently when they leave.

Frequently Asked Questions

What are some creative strategies for ending a presentation memorably.

To end your presentation in a memorable way, consider incorporating a call to action that engages your audience to take the next step. Another strategy is to finish with a thought-provoking question or a surprising fact that resonates with your listeners.

Can you suggest some powerful quotes suitable for concluding a presentation?

Yes, using a quote can be very effective. For example, Maya Angelou’s “People will forget what you said, people will forget what you did, but people will never forget how you made them feel,” can reinforce the emotional impact of your presentation.

What is an effective way to write a conclusion that summarizes a presentation?

An effective conclusion should recap the main points succinctly, highlighting what you want your audience to remember. A good way to conclude is by restating your thesis and then briefly summarizing the supporting points you made.

As a student, how can I leave a strong impression with my presentation’s closing remarks?

To leave a strong impression, consider sharing a personal anecdote related to your topic that demonstrates passion and conviction. This helps humanize your content and makes the message more relatable to your audience.

How can I appropriately thank my audience at the close of my presentation?

A simple and sincere expression of gratitude is always appropriate. You might say, “Thank you for your attention and engagement today,” to convey appreciation while also acknowledging their participation.

What are some examples of a compelling closing sentence in a presentation?

A compelling closing sentence could be something like, “Together, let’s take the leap towards a greener future,” if you’re presenting on sustainability. This sentence is impactful, calls for united action, and leaves your audience with a clear message.

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4 Compelling and High-Converting Ways to End a Sales Presentation or Pitch

The first few seconds of a sales presentation or pitch are powerful. They’re what help you create the first impression and seize the attention of your audience. However, it’s ultimately the ending that people will remember the most.

The Power of a Good Close

Sales presentations are almost always entirely too long . They carefully walk the audience – presumably warm or hot leads – through a list of features, reasons, and value statements with the hopes of convincing people to make purchase decisions. But the truth of the matter is that almost everything you say in a sales presentation is going in one ear and directly out the other.

It’s not that you’re boring or that your presentation is ineffective – though both of these could be mitigating factors as well – it’s just the way the human brain works. Attention spans are only so long – you can’t expect a prospect to hang on every word. And even if a prospect does, his brain won’t cooperate.

According to a study designed to measure how much of a presenter’s message sticks with audience members, researchers found that immediately after a 10-minute presentation, listeners could recall just 50 percent of what was said. By the next day, that percentage was halved – leaving listeners with a recollection of just 25 percent. One week later, the percentage dropped to 10 percent.

If you’re giving a sales presentation or pitch, you should only expect your listener to process 10 percent of what you’re saying. Most commonly, this 10 percent will be comprised of the opening statement and the close.

The close is arguably the most important part of a sales presentation or pitch. It’s the last thing a prospect hears and will, therefore, stay with them the longest. However, this isn’t automatically the case. If you’ve been speaking for a while, it’s possible that your prospects have grown weary of listening to you and have flipped a switch in their brain. And that’s why you need to focus on delivering a powerful close – a closing statement that commands people to listen and retain.

4 High-Converting Ways to End a Sales Presentation

The content of every sales presentation or pitch will be unique, but there are some proven techniques you can implement to make you’re close more influential, memorable, and convincing. Here are a few methods of successful salespeople use to generate consistently impressive results:

1. Distribute Handouts

Your voice only goes so far in penetrating a prospect’s mind and motivating them to take action. Digital media, while important and helpful, will eventually cause people to glaze over. But if you want to cut through the noise, there’s something you can do.

Try distributing a handout as you close your presentation. There’s something effective about holding a tangible item that increases a prospect’s receptivity and retention. Specifically, try handing out saddle stitch booklets – which are simple to print and surprisingly cost-effective – that support and clarify your pitch.

“Saddle stitch is when single sheets of paper are printed on both sides, collated in page number order, folded in half and then stapled through the fold by a saddle stitch stapler,” Amber Gauthier writes for PrintingCenterUSA. “Saddle stitch binding is one of the most common binding methods for booklet manufacturing.”

You may also consider handing out promotional items that coincide with your presentation. If, for example, you’re pitching a new bar/restaurant to a group of investors, handing out drinkware with a mockup logo will help them visualize the venture (and remember your presentation after they’ve gone home).

2. Issue a Challenge

There are a time and place for meticulously laying out an argument and letting prospects come to their own conclusions. But there’s also something to be said for issuing a specific call that demands movement.

Under the right circumstances, issuing a challenge at the close of your presentation can provide just enough of a push to generate a response. For example, you might say, “Are you comfortable exposing your family to dangerous toxins and chemicals for another month or year? Do you really want to breathe in dirty air and risk chronic health complications? As a parent, I don’t think you want to take this risk and that’s why I’m giving you an opportunity to purchase this air purifying system before I leave today.”

You’ll have to determine what’s appropriate and what’s considered overly aggressive, but don’t be afraid to issue a challenge.

3. Tell a Story

Stories are generally more powerful in helping you illustrate an idea than a typical rundown of product specs or technical components. Find a way to end your sales presentation with a story and you’ll captivate your audience for a crisp and compelling close.

Better yet, some people like to start their presentation with a story and then come back to it at the end. This has a way of tying the entire pitch together and holding your audience’s attention from start to finish.

4. Ask a Question

You want your audience to think during your presentation. Sometimes asking questions is the best way to go about it. Open-ended questions at the end of a presentation are especially effective. Here are a few examples:

• Take a minute and imagine we’re sitting here one year from now. What’s changed for your business? Are things better or worse?
• What’s most important to you? Your family, children, reputation? Now think about what could happen to these things if you don’t make a smart choice today.
• Think about what you’ve been doing over the last six months to tackle [insert key problem or pain point]. Has it been working?

By asking a question, you force your audience to engage with the pitch (even if it’s only in their minds) and feel the weight of the decision you’re asking them to make.

Close the Deal

The close is the most important part of any sales pitch. While it’s necessary to start strong and hold your audience’s attention throughout the presentation, it’s ultimately the closing statement that will ring the loudest. Try implementing some of the techniques above and measure your results.

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23 Foolproof Sales Presentation Tips to Help You Close More Deals

Table of contents

Are you intimidated by sales presentations and not sure how to best prepare for them?

Should you talk formally or informally? Should you talk about your product, or not talk about your product at all? What are the best practices to ensure every sales presentation results in, well, sales?

You’re not alone. 

Nearly 57% of B2B prospects and customers feel that their sales teams are not prepared for the first meeting.

While sales presentations can seem intimidating the first few times you participate in them, once you get the hang of them and create an efficient, thorough process, you’ll be able to glide through them a lot easier and a lot more successfully.

In this guide, we’re going to discuss,

• What is a sales presentation?
• 6 types of sales pitches and presentations.
• What should be included in a sales presentation?
• 23 sales presentations tips to help you close more deals

So let’s dive right in.

What is a Sales Presentation?

A sales presentation is similar to an in-depth sales pitch where companies promote a product\service they’re trying to sell to potential clients.

However, it’s usually more complicated and comprehensive than a regular sales pitch. There are multiple PowerPoint presentations involved , meetings, and lots of prior prep time to ensure you’re hitting all the right persuasion notes. 

Related : 12 Most Helpful Sales Report Templates for Teams

6 Types of Sales Pitches and Presentations

Contrary to popular opinion, a full sales presentation is not always necessary or even appropriate. Different situations call for different types of sales presentations and different approaches to selling your product\service.

There are several important sales presentations and pitches that all sales representatives and companies should be well versed in. Let’s take a closer look.

• The one-word pitch
• The social media pitch
• The elevator pitch
• A full-blown sales presentation
• Written sales presentations

Related : 42 Free Sales Dashboard Templates For Tracking & Improving Sales Performance

The One Word Pitch 

Can you boil down your brand’s value proposition to one word? Just like Google’s one word is ‘Search’ and Barack Obama’s was ‘Hope’, what’s your brand’s one-word pitch?

The Social Media Pitch

Sales reps using social selling are 50% more likely to meet or exceed their sales quota. 

With over 3.5 billion social media users worldwide, companies need to have a concrete, pithy sales pitch for their social media profiles. One that not only instantly tells your social media followers and potential customers what your brand is all about but can also withstand the test of ever-changing algorithms. 

An elevator pitch is a quick speech that instantly tells your potential clients what your brand’s all about and what solutions you offer.

It works especially well when you’re not formally trying to close deals, such as during networking events and similar functions. It can also be used during cold calls. 

A Full-Blown Sales Presentation

A full sales presentation usually happens in a meeting room with 1 or several clients and includes PowerPoint presentations slides , sales decks, handouts, and a fully prepped team. It also requires a value-heavy pitch, solutions your company is offering, and so on. 

Written Sales Presentations

68% of B2B businesses use landing pages to garner a new sales lead for future conversion. 

Written sales presentations, like landing pages, are getting really popular in this digital-first world. A high-converting written sales presentation usually starts with addressing the problem and presenting its solution, and outlining the benefits of the brand’s product\service. And the best sales pages have several complimentary graphics accompanying the text, as well. 

Webinars are sales presentations conducted via the internet. Usually conducted in real-time, it gives interested prospects the opportunity to get their questions answered on the spot, and similarly, it helps brands persuade prospects to convert.

What Should Be Included In a Sales Presentation?

An effective sales presentation should focus more on the benefits and solutions it offers, instead of its product\service’s features. 

After all, 88% of executive buyers want a conversation, not a presentation

Your sales presentations should also consist of:

• Testimonials from previous clients and customers
• Data, like graphs, charts, quotes, backing up your claims
• Customized content targeted to your prospective client
• A call to action, which usually includes next steps for the clients

Related : SMART Sales Goal Examples from 30+ Sales Professionals

23 Sales Presentation Tips to Help You Close More Deals

Now we’re on the most exciting part – tips and tricks to close more sales deals. To help you ace your next sales presentations, we asked 42 sales pro their best sales presentation tips. 

And here’s what they said.

Express your interest in working together

• Give hard copies of the sales presentation 

Leverage stories

Encourage questions, highlight case studies, make data a part of your presentation, outline your value proposition, follow up with your prospect, prepare yourself and your team, highlight client’s goals.

• Incorporate videos

Drive the no’s

• Don’t hard sell

Prime your prospects before selling

Solve your prospects problems, wear your confidence.

• Personalize it for your client

Know their competitors

Keep it succinct.

• Make it conversational
• Sell your brand, not your product

Demonstrate your product\service

End with a clear cta.

Related : The 37 Sales KPIs Every Sales Leader Should Be Measuring

PRO TIP: How to Set SMART Goals for Your Sales Team’s Performance

To decide which goals meet the SMART criteria, sales managers need to look at sales analytics for their teams and monitor sales KPIs, for example:

• Average Time to Close Deal
• New Deals Amount
• Number of Customers
• Average Revenue per New Customer

Based on these metrics, and in light of other revenue-based and activity-based goals, you can identify and set desired goals for future performance, but how to get this information?

Now you can benefit from the experience of our sales experts, who have put together a great Databox template showing an overview of your sales team’s performance. It’s simple to implement and start using as a standalone dashboard or in sales reports, and best of all, it’s free!

You can easily set it up in just a few clicks – no coding required.

To set up this Sales Analytics Overview Dashboard , follow these 3 simple steps:

Step 1: Get the template 

Step 2: Connect your HubSpot account with Databox. 

Step 3: Watch your dashboard populate in seconds.

“Too often we just assume that, of course, the leads or prospects we’re reaching out to, or following up with, know that of course, we want their business. 

We don’t explicitly tell them, though, and that can be a very powerful thing to do. Something as simple as: ‘I’m really hoping to have the opportunity to work with you ,’ can make a big difference. It’s worked for me!” Explains Linda Pophal of Strategic Communications .

Give hard copies of the sales presentation

Dustin Singer of Dustin Buys Houses shares, “One of our most effective sales presentation techniques for increasing conversions is on top of giving an excellent presentation, we leave the client with a print presentation. This presentation goes into detail about who we are, what we do, how we can help them, the steps and process of working with us, and what next steps would be if they decide to work with us. 

This also includes their offer price, and terms and details of the proposed contract along with all of our contact information. It allows us to leave our sales presentation with them, so if they don’t convert over the initial meeting, we impress them with important information for the client to refer to as we work them through the sales funnel. 

We’ve received feedback about how our print presentations presented us as more professional than our competitors, and they felt more comfortable with working with us because of it.”

You can also turn that hard copy into an engagement exercise for your prospects. 

As Jeff Brandeis of Brandeis Training Solutions explains, “When presenting remotely, we typically provide a PDF that has incomplete sentences. We encourage people to fill in the blanks. People remember things when they write things down. Providing them a template to fill in separates our presentation from others.”

“Tell a story. No one wants to listen to stats on every slide. And your prospects can see right through your ‘visualize success’ ideas.

Instead, include a narrative with characters, setting, and plot. Make sure your prospects can empathize with the character. THEY need to be the hero—not you.” Says TJ Kelly of FreeDrumlineBeats.com .

Bradley Keys of PatchMD explains why stories work so well. “Stories give us an emotional connection, and it will be more effective if it is relatable to their situation. Share stories about how your products worked successfully for your clients. It is one of the leading sales strategies to help you improve your presentation and close deals. Statistics are useful, but make sure that it is not overwhelming – they are easily forgotten. Learn to play emotions when presenting as it helps to become more personal.” Shares Keys.

Nathan Binford of MarketChorus explains the benefits of using The Challenger Sale, a sales presentation methodology based on selling through constructive tension. 

“Learn and use a sales presentation methodology like The Challenger Sale to craft a compelling narrative every time you build a pitch. I’m a big fan of The Challenger Sale specifically because it forces you to ‘walk in your prospect’s shoes’ and emphasizes the importance of shocking your audience out of status quo thinking and into a receptive state.” Says Binford.

Luke Smith of We Buy Property In Kentucky recommends, “After your presentation, allow questions to be asked. As the customer or client gets the answers that meet their needs (for us – they layout terms they need for us to buy their house), I will say, “It sounds like we have a rough outline for a deal. What would you like to happen now?”

More often than not, they ask me about signing a contract to get everything started. This has allowed me to close numerous deals without the awkward transition to the close. The buyer is closing me rather than me pulling them to the closing table.”

The best way to encourage questions is by adopting the 60-second rule.

“To be more effective during a sales presentation, you must consider this — the 60-second rule. It’s simple; all you have to do is NEVER speak without entertaining questions or interruption for more than a minute.

Ditch your monologue and stop bombarding your audience with information. If you have been talking for more than 60 seconds without any interruption, it is most likely that your audience is no longer interested.

Keep in mind to engage with your audience throughout your presentation. Try to incorporate open-ended questions within your presentation to keep it conversational.

It’s easy to keep talking but always pay close attention to when to stop. By following this tip, you will increase your chances of securing deals.” Explains Dan Nolan of Camping Console .

“Drown your prospect in successful case studies for businesses like theirs. That’s my number one sales presentation tactic. It should be so obvious that you’ve done the work before, you’ve transformed situations from bad to great, and you’re certain you can do the same for them if they buy. 

For example, if you’re a B2B sales organization with a software company on the call, show them three case studies of the work you’ve done for other software companies. By doing you, their confidence rises and the doubt. that so often stops a sale, goes away.” Shares Brian Robben of Robben Media .

Brandon Amoroso of electrIQ marketing shares his experience of closing sales deals by highlighting success stories. Amoroso says, “Demonstrating our success rate at the end of a presentation through different case studies has helped our company demonstrate our knowledge in the marketing field.

We showcase studies that resemble the potential client and show them some of the ways we will carry out duties if they choose to partner with us. In doing this, we reassure them that they will be diligent with our time, communicate with them constantly, and work towards getting similar or greater results than those shown in the case study.”

Catriona Jasica of Top Vouchers Code agrees and believes success stories are essential to closing deals. 

“It takes real skills for the salespeople to be efficient enough and close a deal through their presentation. One of them is sticking to your success stories.

Sharing the statistics is surely vital to show your company’s growth, but your attendees are most likely to forget those figures. What will stick to their minds are the success stories you share in the presentation.

Let them know about your product and how it has worked wonders for your company and helped it flourish. Think of a compelling story, present it, and build an emotional connection with the clients. This undoubtedly helps you outstandingly to close the deal in the end.” Says Jasica.

Growth Hackers ’ Jonathan Aufray agrees and adds, “To increase your probability of closing a deal, you want to show your prospect how your solution helped similar people/companies in their industry. Showing them a case study on what you implemented, achieved, and accomplished for another client is definitely one of the best sales presentation techniques out there.”

David Garcia of ScoutLogic believes data is as important as success stories to seal the deal. “The most effective sales presentation technique that increases your chances of closing a deal is a quantitative analysis demonstrating the economic benefits of your solution. If you are running an enterprise sales cycle, by that point, you should understand the client’s pain points, the client’s personal win, and should be able to articulate the unique economic value only your solution will bring.” 

Trenton Erker of Clarity Online advises sales presenters to “Know the numbers in your industry and theirs. It’s compelling, authoritative, and adds to your charisma, your product/service, your company, your industry, everything. People trust industry authorities. They’ll also know you care.”

Susanne Pope of Whiterock Locators agrees with the two and says, “Including succinct and relevant data to drive your point across is one of the most effective presentation techniques that will increase your probability of closing a deal.

Anyone can make bold claims, but having the data to back up those claims will drive the nail in the coffin, so to speak. It’s also important that the data you’re presenting is clearly communicated in its relevance to the goods/services you’re pitching.

If you have data that the audience cannot make sense of, your odds of closing lessen. You also want to ensure you don’t overload your audience with data. The most critical data sets will do, but always be prepared to present more data should someone in the audience ask for it.”

Greg Taft, a Realtor , shares, “I would say the one item that gets me the most traction both from my pitch books from my private equity career and in my listing presentations to clients selling their homes is a strong value proposition.

The value proposition needs to be tangible and measurable. It is hard to put a number on intellectual property or intangible assets, but you have to. As an example, you can talk to a home seller about selling their home, but why are you the right agent for them?

You have to show that you are better than average, whether that be your homes are selling for more than they are worth, or your full marketing package is selling homes x days faster, etc. If you are just average, they will just shop for the cheapest rather than the most value.”

“Fundamentals win championships, and the same goes for sales professionals when they’re working to gain a new client. If there was one piece of advice I’d bestow upon someone new to the sales profession, it would be to follow up with your prospect . 

48% of salespeople never follow up with a prospect. Only 25% of salespeople make a second contact. Those alarming numbers, especially considering that 80% of sales are made between the fifth to twelfth contact. So if there was one technique that will increase your close rate on a macro scale, it would have to be to follow up with your prospect.” Explains Evan Donahue of JMJ Phillip .

Related : 36 Practical Tips for Writing A Great Sales Follow Up Email

When asked the most important sales presentation tip that helps close more deals, Nathan Bliss of Kinsta says,

“Prepare. There is no replacement for being prepared to go into a discovery or demo call. Know all that you can about that potential customer and their business. Make some assumptions about what you think might be important to them based on your experience, but test those assumptions with effective questioning while you are on the call.”

“I always state the potential client’s goals before I go into anything. They’ve told me what they want to achieve in a pre-call, but I reiterate that in my words, while I also hint at how we’ll get there by way of our services. Then I ask them, ‘Are we in agreement?’

If we don’t establish that agreement before I start the rest of the presentation, we can run into many swings and misses during the rest of the presentation.

That question helps me understand that my pitch is spot on, or tells me if I need to pivot some of my discussion points or commentary that are coming in the next several slides.” Shares Tracy Beach of Portent .

Incorporate videos 

“One unique and effective technique I use to help me close more deals is creating asynchronous video content, also known as recorded video, video messages, screen shares, or video voicemail.

By using a free screen-share or recording tool like Vidyard, you can turn your bland ol’ slide presentation into an interactive video that explains all the details that the recipient needs to hear.

Instead of the old methods of sharing PDF’s and hoping your customer champion will sell your pitch internally (which can become a risky game of telephone), instead, turn that PDF or presentation into an interactive video and send it via email (or any other channel) to your recipient.

This ensures that your message is heard the way you intended it to be heard. It also gives the recipient a simple way to float the video around to the decision-makers within their organization so they can get buy-in to push deals across the line. Think about using asynchronous videos to explain proposals, quotes, customer stories, demos, etc. Video works!” Says Jacob Fernandes of Vidyard .

Deepak Shukla of Pearl Lemon Sales agrees and adds, “A growing trend in sales and marketing is Explanation Videos. Expounding on your product’s value in a down-to-earth, relatable way helps build personal connections with potential clients.

It also prevents user bounce rates and increases your SEO ranking – meaning your client finds you easier and is more likely to stay on your page. All of these things contribute to vastly improving your chances of closing that sale!”

“I have found asking questions to drive the ‘No’ instead of the ‘Yes’ leads to more sales. By asking questions, the prospect has to answer ‘No’ opens up the door to get the ‘Yes’ at the close.

The ‘No’ questions are designed to get the prospect to tell you where they are coming up short or items they are missing. Asking these questions and actually listening will give you the upper hand when going through your sales conversation by letting you know their pain points without asking the standard ‘Yes’ questions.

So switch the way you direct your conversations from the ‘Yes’ questions to the ‘No’ questions, and you will see more success at the closing.” Explains Eric Bergman of Serendipit Consulting

Don’t hard-sell

Boxroom Office ’s Neil Roach believes that hard selling never works in a sales presentation. 

Roach says, “People know when they’re being sold to. Instead, your focus should be on solving whatever problem that person has and the most affordable way for them.

Far too many salespeople are trained to go in hard and basically talk the prospect into submission.

That approach shows a lack of finesse and a real lack of understanding of human psychology. Basically, it’s the path to most resistance, by its very nature.

The salespeople I’ve trained always focus on what the customer needs but rarely what the customer wants. If, for example, a customer wants a $1,000 smartphone, you should ask them what they need it for? If it’s “…just for calls and texts,” guide them to something more affordable.

That will cause one of two outcomes.

• 1. The customer will either buy the $1,000 phone on the spot because they know you’re not trying to strongarm them.
• 2. They’ll buy the cheaper phone, but tell everyone they meet how helpful you were and didn’t try to push the sale on them.

Either way, your business, and your reputation, and your sales figures will benefit.”

Lauren Shroll of Outside The Box opines, “When you work from specific questions and comments that put pressure on that meeting to convert, your leads who are not specifically in that small percentage of users ready to convert at the time of the call, are going to be turned off to a conversation that is already primed for someone who wants to buy.

Your ideal sales conversation should prime the user to buy, both at the time of the call and in future retargeting, by including invitations.

This means that you are inviting the user to share their concerns, preview the product, opt-in to email updates, and effectively gear the user to feel that it’s a perfect fit for their specific needs.

This is the case even if they are converting in the next 12-24 months. Your conversation should aim to make the user feel that they are comfortable making a purchase decision, but not necessarily focused on the present moment.”

And did this strategy work for her? 

Shroll shares her experience and adds, “Using this approach has helped massively with one of the software companies I work alongside.

Even in the midst of a pandemic, we have enrolled three major clients in a program that equated to several hundred users.

The reason? We primed the sales call toward “continuing the conversation” to fit our leads at any stage of their buying journey.

A conversation that started as a sales call twelve months ago turned into a neatly closed deal in the most uncertain of times to achieve an amazing return on investment.

If you do include a quote in your story, please let me know when it’s published so that I can promote it across social media channels.”

“The most effective sales presentations that help us close deals all follow one formula: Educate the prospect on a pain that they have, leverage data that is unique to them to support the pain point, then solve the problem.

If you are using a sales deck, it should follow this framework without talking about your own product until the solution section.

If you are doing a live demo, you should break this same approach into sections based on the solution you are providing.

And every solution should first be teed up by education, specific pain for the client, then solution.

Following the formula in every presentation is the key to closing.” Says Zach Rego of Unstack .

Samantha Kohn of AutoVerify recommends taking a customer-in approach in your sales presentations. “You can increase your probability of closing a deal by taking a customer-in approach (rather than a product-out approach) in your sales presentations.

Instead of starting by explaining how great your product is, consider beginning with a discussion of the pain-points your customers are trying to solve.”

Osiris Parikh of Lilius says one of the most important sales techniques is to tailor solutions to the needs of a prospective client. Parikh explains, “Asking questions and showing genuine interest in helping them, rather than seeming like a robot reading from a script, allows for greater rapport and ultimately better solutions aligned to their situation. The chances of a sale only increase from there.”

Lynell Ross of Education Advocates agrees with them and gives some practical tips. “Stress how your product or service will make your customer’s life easier.

Most customers are stressed out and have a million things on their plate. Just as important as the money they’ll save by going with you or the upgrade in quality they’ll achieve is the ease with which they’ll do it.

Even if not relevant to your product or service’s substantive qualities, stress the importance of how your company or service will remove work and time from the customer’s plate, streamline their processes, and make them more efficient.

Reference the type of lift similarly positioned customers have experienced, and use data for that where available.”

“When presenting pitches to potential clients, confidence is everything because you are what you’re selling. How you handle yourself is as important as the presentation itself.” Says Jolene Caufield of Healthy Howard .

And the best way to do that is by showing your stuff. 

Adam Smartschan of Altitude Marketing explains, “Do your research and present it in an attractive fashion. The more you show you know your stuff, the more a prospect will be willing to work with you.

Don’t just tell them their competitors are doing it better. Show them what their competitors are doing, and explain why – then tell them how you’ll help them win.”

Richard Latimer of Veritas Homebuyers explains what works best for him in sales presentations. “The best presentation technique that I employ frequently is physical cues. This includes my posture, use of hands, eye contact, and tone of voice.

Having an upright yet relaxed posture helps make your counterpart feel at ease, using your hands helps illustrate your meanings, eye contact promotes trust, and your tone of voice should guide your counterpart through the presentation.” Shares Latimer.

Paige Arnof-Fenn of Mavens & Moguls also shares her experience and says, “Before a sales pitch I always take a few deep breaths and remind myself I know this topic well, I try to make eye contact with at least a few people in the room as I speak and share stories from my experience to make my points.

I also try to smile a lot. That usually helps me relax and get started, and once I start talking, I am usually good to go.

I have presented successfully virtually, too, via video, online, and phone. With social distancing video presentations are a popular reality now and should be treated just as important as face to face meetings.”

Personalize it for the client

“One important tip is to personalize your sales presentation for your customer.

Most presentations are all about the company presenting them, which is quite backward since the prospect really doesn’t care about you (sorry). They care about their business and their own goals.

In some cases, your audience will connect the dots between the solution you offer and the problems they have, but it’s much more effective to do your research ahead of time and connect those dots between your customer’s unique problem and your proposed solution inside of the presentation.” Recommends Spencer Smith of IRC Sales Solutions .

Syed Irfan Ajmal who is a Growth Marketing Consultant at Physicians Thrive , says personalization of any sales presentation is actually easier than it looks. 

He shared a sales presentation example that helped him to win a 5-figure marketing contract. He shares the following:

• “1. Provide a forecast (traffic, leads, revenue) based on existing keyword rankings data of the client.

This visual example shows how the client stands to earn $49K to $99K per month by applying only 2 simple SEO/Content-Marketing strategies. 

• 2. Provide a comparison (in simple tabular format) of the client with the top 3-5 of their key competitors.
• 3. Provide specific content ideas (personalized for the client’s niche) that they can employ to attract more backlinks.

This visual example shows the specific ideas meant for a company working in the Household Industry. ”

Knowing your client’s competitors, what’s working for them and what’s not can easily make or break your sales pitch. 

Lenny Liebmann says, “I do research on my prospective client’s competitors. I make sure to include a passing reference to one or more of those competitors in my press. That way, the client gets the sense that I really understand their market and their challenges — as opposed to just peddling them something based on some sort of questionably universal value proposition.”

Digital Debut ’s Deniz Doganay also recommends keeping a close eye on your prospect’s competitors. “Actually, take the time to look at leading competitors of your potential client and point out the things they are doing well and what you plan to do to best them. Be very transparent in your company processes and policies as well, so the client knows exactly what to expect when entering an agreement with you.” Advises Doganay.

Mike Charles of Lookout Lofts believes short and to-the-point presentations are always better. “The 9-minute rule! Keeping your presentation to 9 minutes or less is a great rule of thumb to follow for keeping your audience engaged. If you are using slides, do not spend more than 2-3 minutes on each slide. This number is based on research that has shown audiences start to lose their attention around minute 11.”

Make it conversational 

Edwin Rubio of Vapor Empire says, “The more conversational of a pitch, the less of a sales presentation it will feel like. Everything will come more naturally by having an open dialogue because you are building the trust and rapport that many need to feel engaged and comfortable with making a purchase.” 

Melanie Musson of CarInsuranceCompanies.net agrees with Rubio and adds, “Think about the presentation as a conversation. Keep the client engaged and actively involved in the dialogue. If you do the presentation as a monologue, you’ll risk losing their attention.”

Sell your brand, not just the product

“I could write paragraphs about this. I witnessed first-hand how a sales process when well executed, will allow you to position a very normal product as the best in class. It’s all in selling on the brand and the solution.

Presentations that focus on the features and what features will do to you are losing presentations, in my opinion.

In our internal training process, we have a whole day about ‘Establishing Mastery’. Sales peeps and engineers have to establish mastery right after positioning the brand. You position the brand by talking about your internal values, how you run your business, what your vision is. And yes, this is no BS cause what you’re doing here is establishing trust with the company in front of you that you will be able to solve any problem that arises just because you are running a good business.

And that’s the key; customers should be buying the brand and not the product. First-hand. Now, of course, your product should be a real, reliable, and sustainable product that lives up to the expectations.

Once trust in the brand is established, then you dive into establishing mastery by showcasing that you know the ins and outs of the industry you are solving problems for, you understand actual use cases.

Always pull examples about current clients you have that are similar to the prospects you’re speaking to. This helps with social proofing as well as indicating to the prospect that you’ve been there, done that.” Explains Bob Sabra of Hovi .

Quincy Smith of Mira advises businesses always to show how their product\service works during a presentation to close more deals. 

“I’ve had great success by demonstrating the tools we use to complete whatever project it is we’re pitching. For example, when we show clients SEO tools and how we actually have search data on what terms they could be targeting, most of them have no idea that type of information was out there!

Experience and reputation will get you pretty far, but if you can give a little over-the-shoulder look at how you will perform your job, then you can really stand out!” Says Smith.

Alexandra Zamolo of Beekeeper believes the same and adds, “It’s always best to showcase exactly how the product or software will actually work in the exact manner in which the potential customer intends to make use of it. While most examples are great to illustrate features, a demo with more customization to the user’s exact needs will always provide better results.”

And don’t waste all your hard work by not having a clear, targeted Call to Action at the end of your presentation. 

“Every presentation or post should end with a ‘Call to Action’. The action could be anything from scheduling a meeting to submitting a query/feedback or anything else you feel is appropriate. It is important because, after the sales presentation, people are influenced. So before giving them some more time to think, it is better to involve them in some action!” Explains Adam Rowles of Inbound Marketing Agency .

Wrapping up

Sales presentations are an essential part of scaling your business. There’s no escaping them. So embrace them and try to incorporate all these tips into your next sales presentations.

As Mudassir Ahmed of Blogging Explained sums up all of them and says, “Spend less time talking about your company profile. And talk about R.O.I, how your prospect will see a return on their investment with your deal. But don’t go way deeper, awakening their logical nerves by which critical debates could happen.

Give a glimpse and value touch by adding your customers’ success stories or even case studies. You make sure to get the prospect to see himself/herself in your story and talk about the value they would get. That’s probably called human-centric marketing, where you invoke prospects’ senses with an emotion.

It also helps budget-hesitant prospects to get clear insights about their investment and ROI and make a positive decision about the deal.

Do your research and be ready to impress the prospect with this factor. The key is to be conversational rather than presentational.”

Get practical strategies that drive consistent growth

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Effective Sales Presentations: 11 Tips to Win Deals + Templates

What makes a sales presentation truly effective?

Is it that secret-sauce font, the comprehensive case studies, intricate graphs, or your shining personality? Or is it… something else?

It might seem like a simple question, but understanding the answer unlocks a world of opportunities for sales reps.

If your sales presentations are truly effective, they should accomplish these 4 things:

• Give prospects confidence in your brand
• Develop a deep relationship and mutual understanding of needs and priorities
• Convince potential customers of the value of your product
• Give clear direction for the next conversation

How many of your recent sales meetings have fallen short of these results?

A study by Forrester of more than 300 C-level buyers found that many reps are lacking key information for a successful sales meeting:

Put simply, most salespeople go into meetings:

• Unprepared for questions
• Without knowledge of the business or industry they’re selling to
• Without understanding the prospect’s situation and problems
• Without relevant social proof

Want to avoid falling into the trap of generic, ineffective sales presentations?

While preparing for and delivering a really good sales presentation isn’t an exact science, the following best practices will lead you to better results.

Let’s dive into the top methods sales professionals are using to nail their presentations and deliver killer sales pitches .

How to Prepare the Perfect Sales Pitch Presentation

Think you can get away with giving a great sales presentation on the fly? Think again. A PowerPoint presentation that was thrown together over lunch is not going to impress your decision-makers.

Preparation is a key aspect of every effective sales presentation.

Here are five ways you can prepare for success:

1. Set a Clear Agenda

Your sales presentation is built to guide the conversation and gives you a structure to work with throughout the meeting. But the prospect doesn’t know how your presentation is structured.

Does this situation sound familiar?

Prospect: “This is really interesting, but how does your product solve XYZ?”

You : “Actually, we’ll talk about that in a few slides. Anyway, as I was saying…”

These kinds of interruptions are common, and the popular response of “We’ll get to that” doesn’t normally go over very well with prospects.

Here’s how to avoid this: Set a clear agenda for the conversation, and share that with your prospects.

This could mean sharing an outline of the presentation topics you’ve prepared, or it can mean sharing the whole sales presentation with your prospect.

This way, your prospect can review the information before your meeting, see where you’ll cover certain topics, and save their questions for the right moment.

2. Adapt Your Script and Presentation

Above, we saw that 77% of reps enter meetings without a clear understanding of the issues that their prospect is facing, or areas where they can help.

There are two clear ways to fix this problem:

First, do your homework. The more you know about your potential client's business and current situation, the better. Also, try to understand their industry and target audience, read up on current news in the sector, and get a feel for the particular pain points this person is likely feeling the most.

Second, base your presentation and accompanying sales script on your ideal customer profile. If your sales team has multiple ideal customer profiles to sell to, discover which profile this prospect fits into and base your arguments, questions, and main points on the specific needs of this profile.

3. Pick Three Main Points for Each Prospect

No matter how many crazy statistics and fun features you throw at your prospect, they’re still only human. Shocking, we know.

In other words, they’ll probably forget at least half of what you say.

To create effective sales presentations that your prospects will remember, focus on three main bullet points that you want to highlight.

This isn’t a number we pulled from a hat. It’s based on an experiment performed by Kurt A. Carlson and Suzanne B. Shu. Their study found that, when your audience knows you’re trying to persuade them, the ideal number of positive claims to make is three. After four claims, your audience will start to become more and more skeptical of anything you say.

The title of their paper is a catchy phrase to help you remember this principle: Three Charms but Four Alarms .

So, go through your slides and pick three key points that you want your prospect to remember. Maybe these will be product features or maybe not, but once again, base these points on the real, felt needs of your prospect. You’ll see better results.

During the presentation, draw your audience's attention to these points as you introduce new ideas. Phrases like these draw attention at the right moments:

• Here’s the point…
• This is crucial…
• But this is what matters…
• But it gets even better...
• This next point is really important...
• This is what XYZ could mean for you, Jack…

And make sure these key points lead directly where you want them to—to your call to action. If they aren’t leading you to that, what’s the point?

For more, check out this video, where I talked in-depth about captivating and directing your prospect's attention during a sales conversation. Remember: whether you're delivering in-person or via video conferencing, maintaining eye contact and using body language to draw attention to main points works.

4. Use Visuals to Show, Not Tell

A sales deck can have several different functions. For example, if your sales deck is going to be read and discussed among stakeholders at your prospect’s company, it will need to include text that explains the visuals presented.

However, if you’re giving a sales presentation with that deck, it doesn’t need all that text.

To prepare a sales presentation for a product or service, make sure you include infographics and visuals that complement what you’re saying. You can use Canva or even a responsive whiteboard to do this.

Think of your slides as visual aids that give more meaning and context to your words.

These visuals can help to:

• Simplify complex processes
• Provide a clearer understanding of data/metrics
• Add credence to your words
• Keep your audience engaged
• Help your audience remember main points (this one is backed by science )

In short, for an effective sales presentation, keep your script and your slides separate. Use your words to add meaning to the visuals, and use your visuals to maximize the power of your words. With this approach, you will elevate your value proposition —and increase your close rate.

5. Show Them You Know Their Pain

Using a narrative in your presentation shows that you’re sympathetic to the problems your prospects are facing and that you know how to solve them.

So, what’s the narrative for your product?

Generally, the story you tell with your presentation will follow this pattern:

• There is a problem caused by a shift in the market, a change in the company’s circumstances, or the world situation
• That problem is solved, the business is saved, and your product is the hero

A compelling narrative that captures the feelings and frustrations of your prospect shows them that you understand them, you’re on the same page, and you’re here to help.

Maybe this is the story of how your product was born, to solve a problem internally at your own company. Maybe it’s the story of one of your successful customers. Or maybe it’s just a narrative that they can relate to and see themselves in.

In any case, using stories instead of just facts makes your presentation more memorable. According to one study, people only retain about 5-10 percent of the statistical information they hear. But they’ll remember 65-70 percent of the information they hear as stories.

Take advantage of this fact: Turn your data into a narrative.

Once you’ve prepared your sales deck and accompanying script, you’re ready to nail your next sales presentation.

Or are you?

Day-Of Sales Presentation Tips: Nail Your Next Sales Presentation

Ready for the big day? Here are six more tips you can use while actively presenting to your prospect, to give a truly effective sales presentation.

6. Open With Your Biggest Selling Point (Don’t Save it for the End)

Many sales reps like to save their product’s biggest selling point for the very end of their presentation as if they’re coming to some grand crescendo.

But your prospect didn’t come to this meeting hoping to hear the Philharmonic Orchestra play Beethoven’s Symphony No. 5. So, don’t play this pitch deck like another day at the theater.

Instead, open with your big selling points. Dazzle your prospects from the get-go, and you’ll have them hooked to the end.

To be counted among the Sales Success Stories and Stars of your organization… just go for it. Get the show on the road with a big opening. Leave them in (happy) tears.

7. Ask Open-Ended Questions

To understand your prospect and to keep them engaged with your presentation, questions are essential.

But wait, if you’re giving a sales presentation, aren’t you the one that’s supposed to be doing the talking? You answer the questions, right?

True. But, how do you know if your prospect is paying attention? How can you highlight the relevant points in your presentation if you don’t know what interests them?

To engage your prospect and draw them into your presentation, ask questions like:

• Can you walk me through how your team handles [problem]?
• Have you found any clever workarounds for when [issue] happens?
• What would your ideal solution to this problem look like?
• How would you expect a solution to this problem to affect your team?

It’s true, you’ve probably asked a lot of similar questions during the qualifying stage . But with these questions, you can lead the conversation and keep your prospect engaged with what you’re saying.

Open-ended questions will also help you with the next tip:

8. Build Context Around Your Biggest Value Points and Differentiators

The same questions we shared above can help add context to what you’re saying.

Don’t just tell the prospect: “ Our product helps you solve X problem. ”

Add meaning to that value point by asking questions:

• How often do you face X problem?
• How much time/money do you lose when this happens?
• How does X problem affect the morale/productivity of your team?

When you have the numbers clear, reiterate the problem: “ So, you lose $X every week because of this problem. That’s more than $Y per year that’s going down the drain until you solve this issue. ”

Then, bring in your value point: “With our product, you could save $Z every year by eliminating this problem for your team.”

The same method works for highlighting your key differentiators.

Instead of telling prospects that your product is the best because it’s the only one that does X, lead prospects to the features and benefits that set your product apart with open-ended questions.

This creates value and context around a problem that only your product can solve.

9. Make Social Proof Engaging: Mirror the Prospect’s Situation

This data blew our minds, and will probably blow yours, too: According to studies from our friends at Gong , sellers who use social proof in their sales calls have a 22% lower close rate .

Have you noticed a similar pattern with social proof in your sales presentations?

We all know that social proof is a powerful tool in the hands of sales reps and marketers. No need to throw out all your social media customer quotes, or company testimonials. But, it must be used correctly to work effectively.

Otherwise, you could actually hurt your chances of closing.

So, what’s the correct way to use social proof in your presentations?

Favor customers that are part of this prospect’s tribe .

For example, imagine you’re selling to an SMB, and you tell them that Facebook is your customer. They’ll be impressed, sure… but they’ll also start to wonder if your product is really a good fit for their small business.

Instead, when selling to SMBs, talk about your other SMB customers. Use examples of happy customers who are in the same field or industry. Or, find customer stories that mirror this prospect—with similar pain points.

With tribal social proof, you’ll gain the respect of prospects while demonstrating that you truly “get” them.

10. Never Talk Price Before Value

Chances are, you’re talking price somewhere in this sales presentation. At this stage in the sales pipeline , it’s normal that your prospect is ready to hear what your solution will cost.

But don’t open the conversation like this.

Sometimes you get into a room (whether in-person or virtual) with your main point of contact and important stakeholders, and the first thing they want to know is: “How much will this cost us?”

One of the golden rules of sales is this: Never talk price before value .

If you fold to the pressure and start off by talking about the price of your solution, your audience will view your product as a commodity, not as a valuable solution to their problem.

When stakeholders push you for a number, don’t be afraid to push back. If they’re insistent, turn the question back around on them:

“Before we talk about price, let me ask you this: How much will it cost your company if you don’t get these issues solved by next quarter?”

By focusing on the real monetary value that your product provides, you’ll help position your product as a premium solution, not a wholesale band-aid.

11. Keep It Less Than 10 Minutes

Did you know that every presenter at Apple’s product launches speaks for just 10 minutes or less?

This is because science tells us that the brain gets bored easily—our attention spans just can’t expand beyond a certain point. However, you can reengage your audience by introducing a change every 10 minutes.

Apply this principle to your keynote sales presentations: If you’re presenting longer than 10 minutes, the prospect’s interest will steadily decline. Wrap it up.

Our friends at Gong found that there’s a sweet spot for winning sales presentations: 9.1 minutes. It’s like the ideal elevator pitch for sales presentations.

So, stick to this rule of thumb: Keep your presentations under 10 minutes.

Sales Presentation Templates: Use These Sales Pitch Decks to Win More Deals

Want to build a stellar sales pitch presentation? Steal these presentation templates and customize them to your business—including stunning visuals, striking text, and a presentation process that wins deals.

Get the Powerpoint or Keynote version of these templates, and start creating your own effective sales presentations!

Ready to Give the Best Sales Presentation Ever?

You’ve got all the pro tips you need to nail your next presentation.

In the end, you want to demonstrate that you understand your prospect’s needs and concerns. Show you “get” them by adding a compelling narrative and including customer stories that mirror their own situation.

An effective presentation must also be engaging, which is why it’s essential to highlight three main points and add context with open-ended questions.

With this info, you’re ready to deliver a winning sales presentation. ( Psst... don't forget to use our sales presentation templates to get started!)

But what happens next? There are still some unaccounted-for areas of the sales process. If you want to really crush the follow-up and close more deals, you need a CRM to help you do it.

Close CRM does all this—and so much more. Watch our demo or try Close free for 14 days.

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15 Ways for Ending a Sales Pitch Effectively

Are you looking to improve your sales pitch? One area that often gets overlooked is the ending. Many sales professionals focus so much on delivering a captivating presentation that they neglect to consider how to wrap it up effectively. But the truth is, the conclusion of your sales pitch is just as important as the introduction.

In this article, we will explore the importance of a strong conclusion, key elements of an effective sales pitch ending, techniques for ending your sales pitch, and common mistakes to avoid. Let's dive in!

1. Understanding the Importance of a Strong Conclusion:

When it comes to ending your sales pitch, you might wonder why it matters so much. After all, you've already presented all the necessary information, right? Well, think again. The conclusion is your last chance to make a lasting impression on your audience. It's the final opportunity to leave them with something that lingers in their minds. A strong conclusion ensures that your message resonates and increases the chances of converting leads into customers.

1. The Role of a Conclusion in a Sales Pitch:

• So, what exactly does the conclusion of a sales pitch do? It serves several crucial purposes. First and foremost, it reinforces your main points. By summarizing the key takeaways of your presentation, you ensure that your audience remembers the most important aspects.
• Additionally, a conclusion allows you to deliver a clear call to action. This is your chance to make a direct request or suggest the next steps you want your audience to take. By providing a specific and actionable request, you guide your audience towards the desired outcome.
• Last but not least, a well-crafted ending creates a sense of urgency. By conveying the idea that time is of the essence, you motivate your audience to act quickly. Whether it's a limited-time offer, a special discount, or an upcoming deadline, emphasizing urgency compels your audience to make a decision sooner rather than later.

2. Why a Strong Ending Matters:

• Now that we understand the role of a conclusion, let's explore why a strong ending matters. Imagine watching a thrilling movie that keeps you on the edge of your seat until the very end. The plot thickens, the tension rises, and you eagerly anticipate the resolution. Suddenly, the screen goes black, and the credits roll without any resolution or closure. How would you feel? Likely disappointed and let down, right?
• The same concept applies to a sales pitch. A weak ending can leave your audience feeling unsatisfied and uncertain. It's like presenting a puzzle with missing pieces or a story without a satisfying ending. On the other hand, a powerful and impactful ending ensures that your message sticks and leaves a positive impression.
• A strong conclusion leaves your audience with a sense of fulfillment and closure. It reinforces the value of your product or service and establishes a clear path forward. By providing a memorable ending, you increase the likelihood of your audience taking action and becoming loyal customers.

2. Key Elements of an Effective Sales Pitch Ending:

An effective sales pitch ending is crucial for leaving a lasting impression on potential clients or customers. Here are nine key elements to consider for a successful closing:

1. Call-to-Action (CTA):

• Clearly state the next steps you want the prospect to take. This could be scheduling a meeting, signing up for a trial, or making a purchase.

2. Reiteration of Benefits:

• Recap the main benefits your product or service offers to remind the prospect of its value.

3. Addressing Objections:

• If there were any objections raised during the pitch, address them again and provide reassurance or additional information to alleviate concerns.

4. Personalization:

• Tailor your closing to the prospect's specific needs and pain points, making them feel heard and understood.

5. Sense of Urgency:

• Create a sense of urgency to encourage the prospect to act quickly. Highlight limited-time offers or exclusive deals.

6. Testimonials and Social Proof:

• Share success stories and testimonials from satisfied customers to build trust and credibility.

7. Offer Support and Assistance:

• Assure the prospect that you and your team are available to provide support throughout the process

8. Visual Aids:

• Utilize visual aids like charts, graphs, or demos to reinforce key points and make the closing more impactful.

9. Express Gratitude:

• Thank the prospect for their time and consideration, showing appreciation for the opportunity to present your offering.

10. Summarize Key Points:

• Briefly recap the main points of your pitch, emphasizing the most compelling benefits and features of your product or service.

11. Reinforce Value Proposition:

• Remind the prospect of the unique value your offering provides and how it addresses their specific pain points or needs.

12. Ask Open-Ended Questions:

• Engage the prospect by asking open-ended questions that encourage them to share their thoughts, concerns, or preferences.

13. Highlight Limited-Time Offers:

• Create a sense of urgency by emphasizing any time-sensitive deals, discounts, or bonuses available.

14. Create a Memorable Closing Statement:

• Craft a powerful closing statement that leaves a lasting impression and ties back to the core message of your pitch.

15. Be Confident and Enthusiastic:

• End your pitch with confidence and enthusiasm, conveying your belief in the value of your product or service.

Remember, ending your sales pitch is not just about wrapping up the conversation; it's about inspiring action and building a relationship with the prospect. Tailor your approach to each individual and be attentive to their needs and concerns.

4. Common Mistakes to Avoid When Ending Your Sales Pitch:

Here are the top 5 common mistakes to avoid when ending your sales pitch:

1. Unclear or Weak Call-to-Action (CTA):

• Failing to provide a clear and strong call-to-action can leave the prospect unsure about what to do next, reducing the chances of conversion. Be specific and assertive in your CTA.

2. Ignoring Objections:

• If objections are raised during the pitch, it's essential to address them directly in the closing. Ignoring objections may make the prospect feel unheard and unimportant.

3. Being Too Pushy or Aggressive:

• While it's important to be confident, being overly pushy or aggressive can turn the prospect off. Focus on persuasion and building a positive relationship instead.

4. Not Expressing Gratitude:

• Forgetting to thank the prospect for their time and consideration can leave a negative impression. Show appreciation for their attention and interest.

5. Neglecting to Customize the Close:

• Each prospect is unique, and a generic closing approach won't resonate with everyone. Tailor your closing to the prospect's specific needs and preferences.

Avoiding these mistakes will help you create a more effective and engaging sales pitch ending, increasing the likelihood of a successful outcome.

In conclusion, the conclusion of a sales pitch is not to be underestimated; it is the pinnacle of the entire presentation, where persuasion culminates, and potential clients are motivated to take action. An effective ending reinforces the main points, delivers a clear call-to-action, and fosters a sense of urgency, leaving the audience with a lasting impression.

By avoiding common mistakes, such as being unclear in the call-to-action or neglecting objections, sales professionals can transform their pitches into compelling experiences that inspire trust, drive conversions, and forge long-lasting relationships with customers. Embracing the power of a strong conclusion, sales teams can confidently navigate the competitive landscape and achieve remarkable success in their endeavors.

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How to End a Business Presentation & Get People to Act

Learn how to conclude a digital presentation with impact. Discover what should be on the last slide of the presentation and ditch the "Thank you" slide forever.

Dominika Krukowska

8 minute read

Short answer

What should be the last slide of a presentation?

The last slide of your presentation should be a next step slide with a call-to-action, not a thank-you slide. It should direct readers to act on what they have learned - by trying a product, donating, visiting a place, etc.

It’s also an opportunity to build a relationship with your audience by inviting them to connect with you on social media or book a call.Blog

Concluding your presentation with a thank-you slide is a bad idea

Imagine a general addressing his knights before a battle. He gives a moving speech that gets the men fired up. He describes the great purpose of their sacrifice and the glory of victory. The warriors are roaring and raising their swords.

Then the general tells them he thanks them for coming, turns, and goes.

With no idea where the enemy is or when the battle will take place the men take their gear and go home. The end.

That’s what happens when you end with a thank you slide. Your audience was hooked. They identified with your ideas, they were moved by your story, and they wanted more. But they didn’t know where to get it. You left them hanging.

This is where many presentations miss the mark.

What this means is that ending with a thank-you may leave potential connections, collaborations, or sales to simply drift away.

So contrary to common belief that is not how to conclude a presentation.

This blog post will show you how to use the last slide of your presentation to guide your audience toward meaningful actions for them and for you.

Let’s dive in!

What to say on the last page of a presentation?

You should end your presentation by saying what your audience should do with what you’ve told them. Whatever it is, make it immediate and easy to do.

Get them to take a small next step so that they will be more likely to be on their way toward a beneficial outcome for them and for you.

What you say at the conclusion of your presentation should guide your audience toward a clear next step.

Ask for something like booking a demo, signing up for a newsletter, or leaving their email for further communication, anything that starts them in the direction you’re aiming for.

Our analysis of 100K presentation sessions revealed an unignorable fact:

Presentations that contained a singular, clear next step had a conversion rate 27% higher than those that simply ended with "thank you".

Impact of adding next steps on avg. deck conversion rate for a demo call:

What are the main types of slides to end a presentation?

The final slide of a presentation is more than just a conclusion; it's your last chance to engage your audience and guide them toward action.

6 types of final slides:

• Thank you slide: A traditional ending, but often a missed opportunity.
• Quotes slide: Inspires your audience with a thought-provoking quote.
• Pricing slide: Clearly presents your product or service’s cost.
• Benefits slide: Summarizes the key advantages of your proposition.
• FAQ slide: Addresses common questions and resolves doubts.
• Next step slide: The most impactful type, guides your audience toward a clear action.

Now, let’s dive deeper into what goes into each of these presentation slides and see some real-life examples.

Best examples of how to end a presentation

The last slide you use to conclude your presentation should be gauged towards the original purpose for which it was made.

Ask yourself what was the goal for making the presentation in the first place, and choose the slide that best serves that goal.

Here are some of the most common examples of how to end a presentation:

Thank you slide

It's a common practice to end a presentation with a simple "Thank you" slide . It's polite, it's traditional, and it seems like the perfect way to wrap up. In reality, however, it can often be a missed opportunity.

When you end with a "Thank you" slide, you're essentially closing the conversation. You're not giving your audience any direction on what they should do next. This can lead to lost opportunities for both you and your audience.

Instead of a "Thank you" slide, consider using your final slide to guide your audience toward a specific action.

Whether it's trying a product, joining a cause, or connecting with you, a clear call-to-action can make a world of difference. It will turn a passive audience into active participants, and an informative presentation into an actionable one.

Here’s what a passive ‘Thank you’ slide looks like versus an actionable one:

Quotes slide

Knowing how to end your presentation with a powerful quote can leave your audience thinking about your message long after it ends, change their perspective, and even occasionally inspire someone to act.

The type of quote you choose should align with your presentation's purpose and audience.

Here are a few quote types to consider:

Inspirational quotes: These are great for motivating your audience or sparking creativity. Choose a quote from a well-known figure that aligns with your presentation's theme.

Industry expert quotes: Quotes from respected industry experts can add credibility to your presentation and reinforce your points.

Customer testimonials: If you're presenting a product or service, a positive quote from a satisfied customer can be very persuasive.

Company founders quotes: A quote from a company leader can provide insight into the company's values and mission.

Here’s an example of a quotes slide :

NOTE: A quote is good to help carry your message for longer, but it is not a good way to generate a desired behavior. If you want to influence behavior, your last slide must be clear and concrete with what you want your audience to do. A quote doesn’t provide such a clear path for action.

Pricing slide

This last slide is particularly useful for proposals, RFPs, SaaS decks, or big-ticket items.

A pricing slide should provide a clear, transparent breakdown of your product or service's cost. Ensure the pricing structure is easy to understand, and highlight any special offers or discounts.

To make it more effective, consider using data visualization components like tables or charts to present your pricing information.

Here’s an example of a pricing slide:

Benefits slide

A benefits slide is your chance to remind your audience of the value you're offering. It's about reinforcing your key message and making sure your audience understands what they stand to gain.

Use bullet points for clarity and emphasis, and try to tailor the benefits to the specific needs or pain points of your audience.

Remember, benefits are not just features; they're the positive outcomes your audience can expect. So make them clear, make them relevant, and make them compelling.

A benefits slide can be paired with a next step slide to use the benefits in order to spark the motivation to take the next step.

Here’s an example of a benefits slide:

A FAQ slide is the equivalent of ending your presentation speech with a Q&A session. It's about addressing common questions or concerns your audience might have.

This resolves doubts and saves you or your team the hassle of clearing some of these questions personally. It also shows that you understand and care about your audience's concerns.

Don't overdo your FAQs to the point that you're drowning your audience in information - keep it light and engaging and consider grouping related questions together.

Here’s an example of a FAQ slide:

Next step slide

A next step slide is your chance to guide your audience to the next step in your relationship, be it to advance in your buyer journey, get active in your community, or donate to your cause.

Here are the most common types of next step slides:

Contact slide: Make it easy for your audience to reach out to you. Make sure to provide your email, website, and social media details. Double-check that your contact information is up-to-date.

Calendar slide: If you want your audience to schedule a meeting, you can embed your calendar directly in your deck to make the process as seamless as possible.

Further reading slide: It’s particularly useful for white papers and case studies, as you can include links to external resources. This can help your audience understand your topic in greater depth and see the research or data behind your presentation.

Signup slide: If you're selling a product or service, invite your audience to sign up. Make the signup process simple and quick. This can be a great way to convert interested audience members into customers or subscribers directly from your sales presentation or product one-pager.

Sign document slide: For proposals and RFPs, provide a clear path for your audience to sign the necessary documents. Use secure and user-friendly digital signing tools. This can help you close deals more quickly and efficiently.

Subscribe slide: Invite your audience to subscribe to your newsletter, e-magazine, or e-learning platform. To make it more compelling, consider highlighting the benefits of subscribing or offering a freebie for new subscribers.

Donate slide: If you're representing an NGO or political campaign, guide your audience toward making a donation. To make it more effective, consider sharing how their donation will be used or telling a story that resonates with your cause.

Here’s an example of a next step slide:

What to avoid when concluding a digital presentation?

Don’t be vague: Be clear about the next steps or actions you want your audience to take.

Don’t overload them with Information: Don't drown your audience in details at the end.

Don’t conclude with a passive statement: Thanking your audience or giving a Tl;Dr style conclusion will leave your audience passive. Activate and engage them by making your final slide actionable. Don't forget to invite questions or further interaction.

No personal touch: Tailor your ending to your audience for a lasting impact.

How to encourage engagement at the end of my presentation?

To encourage engagement at the end of your presentation, prompt your audience to interact. Do this by including a call-to-action, like signing up for a newsletter, booking a demo, or following you on social media. Make it easy and enticing for them to stay connected.

How long should the conclusion of my presentation be?

The conclusion of your presentation should be concise yet impactful. Aim for 1-2 slides that summarize key points, inspire action, and leave a lasting impression on your audience. A great slide duo to conclude with is your Benefits slide followed by your Next step slide.

Create your presentation from a template

Your digital presentation is your ticket to impactful communication. Instead of grappling with static, uninspiring slides, why not transform your presentation into an engaging experience?

Turn your key messages into an immersive journey, captivating your audience from the first slide to the last with our interactive last slide templates .

Grab a template and end your presentation with a bang!

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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• By Illiya Vjestica
• - January 23, 2023

10 Powerful Examples of How to End a Presentation

Here are 10 powerful examples of how to end a presentation that does not end with a thank you slide.

How many presentations have you seen that end with “Thank you for listening” or “Any questions?” I bet it’s a lot…

“Thank you for listening.” is the most common example. Unfortunately, when it comes to closing out your slides ending with “thank you” is the norm. We can create a better presentation ending by following these simple examples.

The two most essential slides of your deck are the ending and intro. An excellent presentation ending is critical to helping the audience to the next step or following a specific call to action.

There are many ways you can increase your presentation retention rate . The most critical steps are having a solid call to action at the end of your presentation and a powerful hook that draws your audience in.

What Action do You Want Your Audience to Take?

Before designing your presentation, start with this question – what message or action will you leave your audience with?

Are you looking to persuade, inspire, entertain or inform your audience? You can choose one or multiple words to describe the intent of your presentation.

Think about the action words that best describe your presentation ending – what do you want them to do? Inspire, book, learn, understand, engage, donate, buy, book or schedule. These are a few examples.

If the goal of your presentation is to inspire, why not end with a powerful and inspiring quote ? Let words of wisdom be the spark that ignites an action within your audience.

Here are three ways to end your presentation:

• Call to Action – getting the audience to take a specific action or next step, for example, booking a call, signing up for an event or donating to your cause.
• Persuade – persuading your audience to think differently, try something new, undertake a challenge or join your movement or community.
• Summarise – A summary of the key points and information you want the audience to remember. If you decide to summarise your talk at the end, keep it to no more than three main points.

10 Examples of How to End a Presentation

1. Asking your audience to take action or make a pledge.

Here were asking the audience to take action by using the wording “take action” in our copy. This call to action is a pledge to donate. A clear message like this can be helpful for charities and non-profits looking to raise funding for their campaign or cause.

2. Encourage your audience to take a specific action, e.g. joining your cause or community

Here was are asking the audience to join our community and help solve a problem by becoming part of the solution. It’s a simple call to action. You can pass the touch to your audience and ask them to take the next lead.

3. Highlight the critical points for your audience to remember.

Rember, to summarise your presentation into no more than three key points. This is important because the human brain struggles to remember more than three pieces of information simultaneously. We call this the “Rule of Three”.

4. If you are trying to get more leads or sales end with a call to action to book a demo or schedule a call.

Can you inspire your audience to sign up for a demo or trial of your product? Structure your talk to lead your prospect through a journey of the results you generate for other clients. At the end of your deck, finish with a specific call to action, such as “Want similar results to X?”

Make sure you design a button, or graphic your prospect can click on when you send them the PDF version of the slides.

5. Challenge your audience to think differently or take action, e.g. what impact could they make?

6. Give your audience actions to help share your message.

7. Promote your upcoming events or workshops

8. Asking your audience to become a volunteer.

9. Direct your audience to learn more about your website.

10. If you are a book author, encourage your audience to engage with your book.

6 Questions to Generate an Ending for Your Presentation

You’ve told an engaging story, but why end your presentation without leaving your audience a clear message or call to action?

Here are six great questions you can ask yourself to generate an ending for your presentation or keynote talk.

• What impression would you want to leave your audience with?
• What is the big idea you want to leave them with?
• What action should they take next?
• What key point should you remember 72 hours after your presentation?
• What do you want them to feel?
• What is the key takeaway for them to understand?

What to Say After Ending a Presentation?

When you get to the end of a book, you don’t see the author say, “thank you for reading my last chapter.” Of course, there is no harm in thanking the audience after your presentation ends, but don’t make that the last words you speak.

Think of the ending of the presentation as the final chapter of an epic novel. It’s your chance to leave a lasting impression on the audience. Close with an impactful ending and leave them feeling empowered, invigorated and engaged.

• Leave a lasting impression.
• Think of it as the last chapter of a book.
• Conclude with a thought or question.
• Leave the audience with a specific action or next step.

How to End a Presentation with Style?

There are many great ways you can end your presentation with style. Are you ready to drop the mic?

Ensure your closing slide is punchy, has a clear headline, or uses a thought-provoking image.

Think about colours. You want to capture the audience’s attention before closing the presentation. Make sure the fonts you choose are clear and easy to read.

Do you need to consider adding a link? If you add links to your social media accounts, use icons and buttons to make them easy to see. Add a link to each button or icon. By doing this, if you send the PDF slides to people, they can follow the links to your various accounts.

What Should you Remember?

💡 If you take one thing away from this post, it’s to lose the traditional ending slides. Let’s move on from the “Thank you for your attention.” or “Any questions.” slides.

These don’t help you or the audience. Respect them and think about what they should do next. You may be interested to learn 3 Tactics to Free Your Presentation Style to help you connect to your audience.

Illiya Vjestica

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7 Amazing Sales Presentation Examples (And How to Make Them Your Own)

7 Types of Slides to Include In Your Sales Presentation

Inside the mind of your prospect: change is hard, before-after-bridge: the only formula you need to create a persuasive sales presentation, facebook — how smiles and simplicity make you more memorable, contently — how to build a strong bridge, brick by brick, yesware — how to go above and beyond with your benefits, uber — how to cater your content for readers quick to scan, dealtap — how to use leading questions to your advantage, zuora — how to win over your prospects by feeding them dots, linkedin sales navigator — how to create excitement with color, how to make a sales pitch in 4 straightforward steps, 7 embarrassing pitfalls to avoid in your presentation, over to you.

A brilliant sales presentation has a number of things going for it.

Being product-centered isn’t one of them. Or simply focusing on your sales pitch won’t do the trick.

So what can you do to make your offer compelling?

From different types of slides to persuasive techniques and visuals, we’ve got you covered.

Below, we look at data-backed strategies, examples, and easy steps to build your own sales presentations in minutes.

• Title slide: Company name, topic, tagline
• The “Before” picture: No more than three slides with relevant statistics and graphics.
• The “After” picture: How life looks with your product. Use happy faces.
• Company introduction: Who you are and what you do (as it applies to them).
• The “Bridge” slide: Short outcome statements with icons in circles.
• Social proof slides: Customer logos with the mission statement on one slide. Pull quote on another.
• “We’re here for you” slide: Include a call-to-action and contact information.

Many sales presentations fall flat because they ignore this universal psychological bias: People overvalue the benefits of what they have over what they’re missing.

Harvard Business School professor John T. Gourville calls this the “ 9x Effect .” Left unchecked, it can be disastrous for your business.

According to Gourville, “It’s not enough for a new product simply to be better. Unless the gains far outweigh the losses, customers will not adopt it.”

The good news: You can influence how prospects perceive these gains and losses. One of the best ways to prove value is to contrast life before and after your product.

Luckily, there’s a three-step formula for that.

• Before → Here’s your world…
• After → Imagine what it would be like if…
• Bridge → Here’s how to get there.

Start with a vivid description of the pain, present an enviable world where that problem doesn’t exist, then explain how to get there using your tool.

It’s super simple, and it works for cold emails , drip campaigns , and sales discovery decks. Basically anywhere you need to get people excited about what you have to say.

In fact, a lot of companies are already using this formula to great success. The methods used in the sales presentation examples below will help you do the same.

We’re all drawn to happiness. A study at Harvard tells us that emotion is contagious .

You’ll notice that the “Before” (pre-Digital Age) pictures in Facebook’s slides all display neutral faces. But the cover slide that introduces Facebook and the “After” slides have smiling faces on them.

This is important. The placement of those graphics is an intentional persuasion technique.

Studies by psychologists show that we register smiles faster than any other expression. All it takes is 500 milliseconds (1/20th of a second). And when participants in a study were asked to recall expressions, they consistently remembered happy faces over neutral ones.

What to do about it : Add a happy stock photo to your intro and “After” slides, and keep people in “Before” slides to neutral expressions.

Here are some further techniques used during the sales presentation:

Tactic #1: Use Simple Graphics

Use simple graphics to convey meaning without text.

Example: Slide 2 is a picture of a consumer’s hand holding an iPhone — something we can all relate to.

Why It Works: Pictures are more effective than words — it’s called  Picture Superiority . In presentations, pictures help you create connections with your audience. Instead of spoon-feeding them everything word for word, you let them interpret. This builds trust.

Tactic #2: Use Icons

Use icons to show statistics you’re comparing instead of listing them out.

Example: Slide 18 uses people icons to emphasize how small 38 out of 100 people is compared to 89 out of 100.

Why It Works:  We process visuals 60,000 times faster than text.

Tactic #3: Include Statistics

Include statistics that tie real success to the benefits you mention.

Example: “71% lift driving visits to retailer title pages” (Slide 26).

Why It Works:  Precise details prove that you are telling the truth.

Just like how you can’t drive from Marin County to San Francisco without the Golden Gate, you can’t connect a “Before” to an “After” without a bridge.

Add the mission statement of your company — something Contently does from Slide 1 of their deck. Having a logo-filled Customers slide isn’t unusual for sales presentations, but Contently goes one step further by showing you exactly what they do for these companies.

They then drive home the Before-After-Bridge Formula further with case studies:

Before : Customer’s needs when they came on

After: What your company accomplished for them

Bridge : How they got there (specific actions and outcomes)

Here are some other tactics we pulled from the sales presentation:

Tactic #1: Use Graphics/Diagrams

Use graphics, Venn diagrams, and/or equations to drive home your “Before” picture.

Why It Works:  According to a Cornell study , graphs and equations have persuasive power. They “signal a scientific basis for claims, which grants them greater credibility.”

Tactic #2: Keep Slides That Have Bullets to a Minimum

Keep slides that have bullets to a minimum. No more than one in every five slides.

Why It Works:  According to an experiment by the International Journal of Business Communication , “Subjects exposed to a graphic representation paid significantly more attention to , agreed more with, and better recalled the strategy than did subjects who saw a (textually identical) bulleted list.”

Tactic #3: Use Visual Examples

Follow up your descriptions with visual examples.

Example: After stating “15000+ vetted, ready to work journalists searchable by location, topical experience, and social media influence” on Slide 8, Contently shows what this looks like firsthand on slides 9 and 10.

Why It Works:  The same reason why prospects clamor for demos and car buyers ask for test drives. You’re never truly convinced until you see something for yourself.

Which is more effective for you?

This statement — “On average, Yesware customers save ten hours per week” — or this image:

The graphic shows you what that 10 hours looks like for prospects vs. customers. It also calls out a pain that the product removes: data entry.

Visuals are more effective every time. They fuel retention of a presentation from 10% to 65% .

But it’s not as easy as just including a graphic. You need to keep the design clean.

Can you feel it?

Clutter provokes anxiety and stress because it bombards our minds with excessive visual stimuli, causing our senses to work overtime on stimuli that aren’t important.

Here’s a tip from Yesware’s Graphic Designer, Ginelle DeAntonis:

“Customer logos won’t all necessarily have the same dimensions, but keep them the same size visually so that they all have the same importance. You should also disperse colors throughout, so that you don’t for example end up with a bunch of blue logos next to each other. Organize them in a way that’s easy for the eye, because in the end it’s a lot of information at once.”

Here are more tactics to inspire sales presentation ideas:

Tactic #1: Personalize Your Final Slide

Personalize your final slide with your contact information and a headline that drives emotion.

Example: Our Mid-Market Team Lead Kyle includes his phone number and email address with “We’re Here For You”

Why It Works: These small details show your audience that:

• This is about giving them the end picture, not making a sale
• The end of the presentation doesn’t mean the end of the conversation
• Questions are welcomed

Tactic #2: Pair Outcome Statements With Icons in Circles

Example: Slide 4 does this with seven different “After” outcomes.

Why It Works:  We already know why pictures work, but circles have power , too. They imply completeness, infiniteness, and harmony.

Tactic #3: Include Specific Success Metrics

Don’t just list who you work with; include specific success metrics that hit home what you’ve done for them.

Example: 35% New Business Growth for Boomtrain; 30% Higher Reply Rates for Dyn.

Why It Works:  Social proof drives action. It’s why we wait in lines at restaurants and put ourselves on waitlists for sold-out items.

People can only focus for eight seconds at a time. (Sadly, goldfish have one second on us.)

This means you need to cut to the chase fast.

Uber’s headlines in Slides 2-9 tailor the “After” picture to specific pain points. As a result, there’s no need to explicitly state a “Before.”

Slides 11-13 then continue touching on “Before” problems tangentially with customer quotes:

So instead of self-touting benefits, the brand steps aside to let consumers hear from their peers — something that sways 92% of consumers .

Leading questions may be banned from the courtroom, but they aren’t in the boardroom.

DealTap’s slides ask viewers to choose between two scenarios over and over. Each has an obvious winner:

Ever heard of the Focusing Effect?

It’s part of what makes us tick as humans and what makes this design move effective. We focus on one thing and then ignore the rest. Here, DealTap puts the magnifying glass on paperwork vs. automated transactions.

Easy choice.

Sure, DealTap’s platform might have complexities that rival paperwork, but we don’t think about that. We’re looking at the pile of work one the left and the simpler, single interface on the right.

Here are some other tactics to use in your own sales presentation:

Tactic #1: Tell a Story

Tell a story that flows from one slide to the next.

Example: Here’s the story DealTap tells from slides 4 to 8: “Transactions are complicated” → “Expectations on all sides” → “Too many disconnected tools” → “Slow and error prone process” → “However, there’s an opportunity.

Why It Works:   Storytelling in sales with a clear beginning and end (or in this case, a “Before” and “After”) trigger a trust hormone called Oxytocin.

Tactic #2: This vs. That

If it’s hard to separate out one “Before” and “After” vision with your product or service because you offer many dissimilar benefits, consider a “This vs. That” theme for each.

Why It Works:  It breaks up your points into simple decisions and sets you up to win emotional reactions from your audience with stock photos.

Remember how satisfying it was to play connect the dots? Forming a bigger picture out of disconnected circles.

That’s what you need to make your audience do.

Zuora tells a story by:

• Laying out the reality (the “Before” part of the Before-After-Bridge formula).
• Asking you a question that you want to answer (the “After”)
• Giving you hints to help you connect the dots
• Showing you the common thread (the “Bridge”)

You can achieve this by founding your sales presentation on your audience’s intuitions. Set them up with the closely-set “dots,” then let them make the connection.

Here are more tactical sales presentation ideas to steal for your own use:

Tactic #1: Use Logos and Testimonials

Use logos and  testimonial pull-quotes for your highest-profile customers to strengthen your sales presentation.

Example: Slides 21 to 23 include customer quotes from Schneider Electric, Financial Times, and Box.

Why It Works: It’s called  social proof . Prospects value other people’s opinions and trust reputable sources more than you.

Tactic #2: Include White Space

Pad your images with white space.

Example: Slide 17 includes two simple graphics on a white background to drive home an important concept.

Why It Works:  White space creates separation, balance, and attracts the audience’s eyes to the main focus: your image.

Tactic #3: Incorporate Hard Data

Incorporate hard data with a memorable background to make your data stand out.

Example: Slide 5 includes statistics with a backdrop that stands out. The number and exciting title (‘A Global Phenomenon’) are the main focuses of the slide.

Why It Works:  Vivid backdrops are proven to be memorable and help your audience take away important numbers or data.

Psychology tells us that seeing colors can set our mood .

The color red is proven to increase the pulse and heart rate. Beyond that, it’s associated with being active, aggressive, and outspoken. LinkedIn Sales Navigator uses red on slides to draw attention to main points:

You can use hues in your own slides to guide your audience’s emotions. Green gives peace; grey adds a sense of calm; blue breeds trust. See more here .

Tip: You can grab free photos from Creative Commons and then set them to black & white and add a colored filter on top using a (also free) tool like Canva . Here’s the sizing for your image:

Caveat: Check with your marketing team first to see if you have a specific color palette or brand guidelines to follow.

Here are some other takeaways from LinkedIn’s sales presentation:

Tactic #1: Include a CTA on Final Slide

Include one clear call-to-action on your final slide.

Example: Slide 9 has a “Learn More” CTA button.

Why It Works:  According to the Paradox of Choice , the more options you give, the less likely they are to act.

Step One : Ask marketing for your company’s style guide (color, logo, and font style).

Step Two: Answer these questions to outline the “Before → After → Bridge” formula for your sales pitch :

• What are your ICP’s pain points?
• What end picture resonates with them?
• How does your company come into play?

Step Three: Ask account management/marketing which customers you can mention in your slides (plus where to access any case studies for pull quotes).

Step Four:  Download photos from Creative Commons . Remember: Graphics > Text. Use Canva to edit on your own — free and fast.

What are the sales presentation strategies that work best for your industry and customers? Tweet us:  @Yesware .

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How to End a Presentation – 3 Do’s and Don’ts.

Shahid shahmiri.

In this guide, How to End a Presentation – we will navigate the art of concluding your presentation with finesse. We’ll explore essential strategies to ensure your closing words are not only memorable but also drive home your key messages effectively. From powerful calls to action to avoiding common pitfalls that could undermine your presentation’s impact, we’ll provide you with practical tips and insights to enhance your concluding remarks.

Here are 3 Do’s and Don’t when ending your presentation:

There are several ways to effectively end a sales presentation . These include summarizing the main points of the dynamic presentation , usage of the best fonts , highlighting the key benefits of the product or service, addressing any remaining questions or concerns, and thanking the audience for their time and consideration.

It is also important to leave a strong and positive final impression, such as by offering a special deal or incentive for taking action. By following these steps, you can effectively close your sales and virtual presentation and increase the likelihood of making a successful sale.

Take a look at how  CustomShow could help  in your sales presentations.

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Closing Your Sales Pitch with Examples and Tips

• 27th Sep '23

• 21 minutes read

Do you want to end your sales pitch presentation with a bang? Knowing how and when to close the sale is essential for sales pitch success. With a winning conclusion, you can turn the tide of a business meeting and leave the client feeling impressed and willing to make a decision. Read on to learn how to end your sales pitch like a pro with examples and helpful tips on success.

What to Include in Your Final Sales Pitch Summary

Your final sales pitch summary should be concise yet comprehensive enough to provide the key details of your sales pitch in a brief overview. A few things to include in your summary are: 1. A description of the product or service that you are proposing: What is it and how does it benefit your customer? What are the features and benefits that are unique to your product or service? 2. Your pricing strategy for the product or service: What is the cost to the customer for your goods or services? What discounts and offers will you make available? 3. An explanation of your sales process: Will you handle all aspects of the sale? Do you need a team to assist you in certain parts of the sale process? 4. Information regarding your expected timeline: When will the product or service be delivered? Are there any deadlines for the customer to be aware of? 5. Any customer service requests: How will you respond to customer inquiries and issues post-sale? What kind of customer support policies do you have in place for your goods or services? 6. Testimonials or proof of your reputation: What has your customer base said about your services or products? Do you have any awards or recognition that shows others have trusted you? By including these elements in your final sales pitch summary, you will provide a comprehensive overview of your proposal and everything that it entails. This will help ensure that both you and your customer have a clear understanding of what is expected and how the sale will proceed.

Sales Pitch Closing Remarks that Seal the Deal

Closing your sales pitch with the right words can determine whether you’ll land the deal or not. When it comes to delivering an effective sales pitch closing, there’s a few key points you should remember. First and foremost, finish strong. Leave your prospect with a clear, concise and passionate summary of your main key points. Also, try to drive home the urgency of the deal. This could be because of a limitation of resources, a time-sensitive offer, or a limited-time special price. Then, be sure to reiterate the advantages of their decision to your product. Outline the value your offering brings to the prospect, rather than repeating what other people might think of your product or services. Finally, address any objections that have been raised throughout your call. Present a solution to the objections your prospect has stated. Ultimately, your goal in the closing sequence of your sales pitch is to show your prospect a solid solution. Connect your solution to your prospects' needs and goals. As you speak, remind them how your solution will help them and why your offer is the best one available. At the end of your sales pitch, reiterate the call to action. Specifically tell them what the next steps should be, and what will happen after they take that step. Then, ask some type of closing question that will help to ensure the prospect is taking the right steps. Giving an effective sales pitch closing is essential if you want your sales pitch to be successful. Using these tips, you can deliver a powerful and effective closing that leaves your prospect feeling more confident in their decision to purchase.

Closing Strategies for Your Closing Statements

At the end of any presentation, your closing remarks are a chance to sum up your message, create a lasting impression, and inspire your audience to take action. Though the body of your presentation should have already swayed your audience to your opinion, there are several effective closing strategies you can use to make sure the message resonates. A memorable story is one way to leave your audience with a lasting impression. Select a story that summarizes your overall message and resonates with your audience. Eliminate any distractions and draw people in with the story, as it gives them a concrete example to which they can relate. The Rule of Three is an effective strategy to create structure in your closing remarks. Summarize the main points of your presentation in three brief, powerful statements. For example, if you’re a consultant talking about marketing strategy, you can use the Rule of Three to summarize new research, the benefits of the strategy, and the next steps to implementation. You can leave people on a positive note and with a plan of action. Summarize the main points of your presentation and emphasize the most important aspects of your proposal. Invite your audience members to ask questions and offer their feedback. Finally, be sure to thank your audience for their time and attention. By following a few simple strategies and using your closing remarks to summarize your proposal, you can provide a powerful conclusion to your presentation. Through storytelling, the Rule of Three, and a plan of action, you can create a lasting impression and inspire your audience to take action.

End With a Clear and Bold Call-To-Action

As the popular saying goes, "all's well that ends well." When it comes to marketing, this means that sales and conversions are driven by having a clear and bold call to action at the end of your message. A call-to-action (CTA) is a piece of marketing phrasing that encourages people to take a desired action. It is a powerful way of prompting customers to take the next step to purchase your product, engage more deeply with your brand, and ultimately convert. A well-crafted call to action should be straightforward and should contain the main benefit that the customer will receive. It should be clearly communicated what you want the customer to do, such as sign up, buy now, and so on. Additionally, using powerful language such as "get" and "start" can also be used to grab the customer’s attention. For example, if you’re running an offer for a discount sign-up to your newsletter, you could use a call-to-action such as “Get 20% off when you sign up for our newsletter today.” This clearly communicates to the customer what they get and what they should do. Moreover, you should strive to make your call-to-action stand out by using prominent design elements. Whether you use buttons, colors, bolded phrases, or other design elements to make your CTA noticed, it should be easily discoverable to the customer. By having a clear and bold call-to-action, you are creating an opportunity for customers to take the next step to either engage with your brands or purchase your products. Ultimately, the call-to-action should be tailored to drive conversion and ensure your customers take the desired action. So, end your message with a call-to-action today and start driving conversions and revenue for your business!

With careful and targeted strategy, a clear and bold call-to-action can be an extremely effective way to influence customer decision and increase conversion rates. Here are a few pointers which can help businesses create a powerful call-to-action:

• Clearly Define Goals and Intentions
• Understand Your Audience and Segment Accordingly
• Utilize Short, Concise and Action-Oriented Messaging
• Include Color, Fonts, and Visuals To Support Your Message
• Test Different Variations to Optimize Performance Over Time

Tips for How to End a Sales Pitch

Sales pitches are an essential part of selling. When done right, they can be successful in helping businesses close sales and secure leads. However, there are certain key components that must be included in your presentation strategy to make it effective, and the ending of the pitch is just as important as the beginning. Here are a few tips to make sure your sales pitch ends with the desired outcome. First, make sure to end the presentation with a strong call to action. This can be in the form of making an offer, asking for an appointment or quickly summarising the benefits of your product or service. Be sure to verbalise your desired result at the end of the pitch and ask your buyer for a response. Make the buyer feel special and valued. It’s important to thank the buyer for taking the time to listen to you and for their consideration. In some cases, you may want to consider offering the buyer bonus incentives like discounts or giveaways as a way to show them you value their commitment. This can be a great way to sweeten the deal and help to move the sale forward. If you have a sample of your product or service you can offer to the buyer, consider presenting it in full at the end of the pitch. This will give the buyer an idea of the value they are getting should they decide to purchase. It is also an opportunity to demonstrate the craftsmanship and quality of your offering. When the buyer does commit to buying your product or services, it is important to reiterate in the closing all the details of the deal. Be sure to include the agreed pricing, the timeline and the discount or bonuses provided. In conclusion, a successful sales pitch does not end until you receive a positive response from the buyer. Use these tips and incorporate them into your sales pitch to make sure it ends with a satisfying outcome and you close the sale successfully.

3 Closing Questions to Ask a Prospective Client

If you’re on a sales call with a potential client, you need to ask the right questions in order to close the sale. Asking questions can help build relationships, increase customer understanding and trust, and provide you with valuable information to help you close the sale. Here are 3 closing questions to ask a prospective client that can increase your success rate. 1. What Is Your Budget for This Project? Knowing the client's budget for a particular project gives you a better understanding of their expectations and whether or not you can meet them. If the budget is not within your capabilities, it can help you avoid wasting time on a project that may not be profitable for your business. 2. What Is Your Timeline for This Project? Knowing the timeline for a particular project can help ensure that you meet deadlines and that your services are provided on time. It’s important to understand if there is a fixed start date or if the timeline is flexible so that you can plan accordingly. 3. What Is Your Decision-Making Process? Understanding the client's decision-making process gives you a better understanding of who will ultimately decide whether or not to move forward with the project. Knowing the timeline and process for getting to the final decision will help you navigate the sales process and close the sale. Asking closing questions can be a vital part of the sales process. Questions such as “What is your budget for this project?”, “What is your timeline for this project?”, and “What is your decision-making process?” can help you better understand the client's needs and provide valuable insight to increase your success rate.

What Repetition Can do for Your Closing Comments

When it comes to closing comments in a speech or presentation, effective use of repetition can be an incredibly powerful tool. Repetition can create strong emotional ties to an idea and create an effective, lasting impression. This is key for closing a speech or presentation because it leaves the audience with the main message. Repeating keywords and phrases helps drive the lesson home and has the potential to stick in the audience’s memories. For example, if the main takeaway message of your presentation is about the need to help the environment, you could end with a powerful phrase like: “Let’s all work together towards a more sustainable future.” This phrase repeats the idea of helping the environment and can easily be remembered. Repetition can also be used to remind the audience of what they’ve just heard, reinforcing the key points. If you have discussed a few ideas within your speech and the audience has only learned a few main points from them, you can use repetition to reinforce these points. For example, “Don’t forget, renewable energy sources, energy efficient appliances, and transportation alternatives can all play an important role in helping the environment.” Maintaining a consistent tone of voice and showing enthusiasm is an important element to consider when repeating closing comments. If your voice is upbeat and enthusiastic, it’s likely that the audience will remember the content better. Repetition can also be used to express a sense of positivity and motivation; try ending your presentation or speech with a statement like, “Let’s make a difference for the environment and leave this world better than we found it.” Effective use of repetition helps convey the key message of a speech or presentation and leave the audience with a memorable impression. Using positive, motivational language and repeating phrases throughout your closing comments can create an emotional connection and foster understanding of the main message. If used properly, repetition can be an incredibly powerful tool for closing a speech or presentation.

Repetition is one of the most effective ways to close a conversation or conference. Repetition can help create a lasting impression as well as emphasize key points that you want the audience to longer remember. Here are five key advantages of repeating your points when closing:

• Reinforce Key Messages
• Builds Sympathy
• Provide Closure
• Enhance Retention
• Strengthen Call to Action

How Vocal Tone Can Enhance Your Closing Paragraphs

In English composition, the closing paragraph plays an essential role, summing up the essay's main ideas and giving readers a lasting impression. To really make your ending stand out, it's important to use vocal tone — the writer's emotion and emphasis in the words — to enhance it. Start with a reflection of the essay's main ideas. This will serve as an effective conclusion to your essay. Take time to pause and create emphasis, allowing readers to fully absorb what you are saying. Reflect back on what has been discussed throughout the piece, and make sure to tie it all together within the closing sentence. Vocal tone can make your closing paragraph seem more sincere and meaningful, thus making it stronger. Softening your voice at the end can evoke feelings of understanding and completion, and adding a hint of enthusiasm to your voice can inspire readers to take action. Similarly, using a firm structure, and perhaps even raising your voice, will empower readers to stay in control and maintain the topics discussed. Remember to make sure that your closing paragraph is polite and kind. Readers don't want to receive orders or criticism; they want to feel respected and inspired. Use an appropriate tone to give readers the feeling that their time and attention has been worth it. One of the most effective ways to make your essay stand out is to create a powerful closing paragraph. Writing with vocal tone in mind will help you convey your ideas in a meaningful way. Take some time to reflect on the essay's main ideas, use vocal emphasis in a polite and kind manner, and maintain a firm structure to empower your readers. Doing this will help you enhance your closing paragraph and inspire readers to take action after they finish your essay.

9 Questions to Ask Yourself Before Closing the Sale

Closing a sale is a great feeling; however, it is important to ensure that everyone’s needs have been met before finalizing the deal. Consider asking yourself the following questions to make sure you and your customer are completely satisfied. 1. Have all questions been answered? One of the biggest mistakes you can make when closing the sale is forgetting to answer any lingering questions the customer has. Ensure you have thoroughly gone through every query to ensure the customer is not left with anything unresolved. 2. Is now the best time to close? This depends on the situation and the customer’s needs. If the customer was at first interested but needs more time to make a decision, wait for them to come around. Forcing the customer into a purchase could hinder the sale. 3. Is the customer aware of all costs? Make sure you have gone over every additional fee or charge associated with the product or service. This will avoid any surprises on the customer’s end. 4. Have you offered the customer more than one option? This gives the customer more freedom to decide which route is best for them. By providing more than one way to make the purchase, you increase the chances of the customer closing the sale. 5. Have you recommended additional products or services? If there are any other products or services that could complement what the customer is buying, suggest them. This could lead to the customer buying more, resulting in a larger sale and more commission for you. 6. Is the customer’s budget considered? One of the most important aspects in the sale is understanding what the customer is willing to spend. Be mindful of this throughout the sale process. 7. Have you expressed your appreciation? Let the customer know that you appreciate their business by expressing your gratitude. This will likely make them feel welcome and respected, making them more likely to proceed. 8. Are payment plans available? Not everyone pays in full immediately. Offer payment plans and other payment methods to ensure the customer can make the purchase in the desired manner. 9. Is the customer’s satisfaction guaranteed? Most customers are comforted by the assurance of a good return policy. Promote the security this provides them and make sure the customer has all the information they need in the event of a product or service not meeting their expectations. Asking yourself the above questions will ensure everyone involved is at ease when closing the sale. Taking the time to ensure all aspects of the deal have been considered will save you time in the long run.

Check Your Ego at the Door Before the Close

When it comes to closing a deal, it’s important to recognize the value of the relationship and remain humble throughout the process. Having confidence in you and your abilities is important, however, when it comes to business, it’s important to check your ego at the door. Ego can get in the way of making the right deals for everyone involved. It can lead to a competitive nature where each party is focused on “winning” the negotiation rather than achieving an outcome that is beneficial for both parties. It can also make it difficult to listen to feedback, and can lead to decisions that are less than ideal. It's important to remember that the art of negotiation is about compromise and finding the best solution for everyone- not about trying to best the other party. Keep in mind that having genuine respect for your negotiating partner will lead to a better outcome and create a better working relationship. To avoid ego-driven mistakes, it’s essential to maintain a professional attitude throughout the negotiation process. If you show respect to the person you’re bargaining with, then you’re more likely to come to an agreement. Putting your own wants and needs aside, can help you focus on the mutual needs of the parties involved. Staying focused on the facts at hand during a negotiation can also help keep emotion and egotistical feelings from clouding your judgement. Keep an open mind, be ready to listen and be willing to compromise. At the end of the day, a solid business deal is based on respect and understanding, not on ego. Keeping your ego at bay and having respect for the other party involved are key elements for a successful negotiation and close.

Start Your Close With An Acknowledgement

Starting your close with an acknowledgement is a great way to signal the end of your conversation and show your appreciation for the person you’re speaking with. An acknowledgement isn’t a formal goodbye, but a way of expressively conveying your thanks and your eagerness for future engagements. Whether you’re in a business meeting, concluding a conversation with a colleague or friend, a proper acknowledgement is always a good idea. An effective close should reflect the respect you have for the person and the importance of the relationship. It’s important to remember that it’s a way of showing your appreciation and gratitude for the opportunity to speak. Acknowledging someone with sincerity can create a positive emotional response and can help to build trust within the relationship. The best acknowledgement should be personalized to the specific conversation you’ve just had. Begin by thanking the person for their time, mentioning any specific topics that were discussed and expressing your desire to work together in the future. For example, if you were in a business meeting, you could start off with an expression of gratitude “Thank you for taking the time to meet today, I really appreciate your insights and all your help.” In addition, you can mention promises made during the conversation or actions to be taken afterwards. For example, “I can’t wait to begin working on the project and keep you updated with my progress.” Make sure to close by saying goodbye with enthusiasm and a smile. It’s important to keep in mind that to make sure that your acknowledgement is sincere in order to ensure that it has its desired effect. An expression of gratitude may seem small, but it can have a powerful impact on your relationship. Starting your close with an acknowledgement the right way is sure to leave a good impression.

In the age of online business, closing is an essential and often overlooked step in creating a successful customer experience. Whether you are completing a customer service call, sending a purchase order or closing a meeting, it is essential to properly thank your customer and show your appreciation for their business. In this article, we will look at two methods for starting a close and how to best acknowledge your customers.

Powerful Silence as a Closing Strategy

The importance of powerful silence as a closing strategy in a various situations cannot be overstated. Oftentimes, the simple act of staying silent can be the catalyst to a productive and successful conversation or meeting. First and foremost, a extended period of silence serves as a signal to evoke attention from the other individuals in the conversation. Keeping quiet can indicate to others that you are open to hear what they are saying or that you may have an important statement you are about to make. Using this tactic can also be a useful when two opposing parties are involved in a discussion and a resolution is nowhere in sight. The silence can pivot the conversation in a new direction and take it to a new level. The power of words has a tendency to capture the attention, and sometimes this attention might not always be good. By using silence, you can allow the importance of what you have said to sink-in with your listeners without diluting its effect because of too much talking. Furthermore, prolonged silent strategically communicates that you are in control and are making the caller think seriously about the conversation. It also reflects that you respect the other person’s points of view, as well as gives them the time to reflect upon your ideas. The effective use of powerful silence can be an effective tool in arguments, conversations, and generally in any sort of meeting. Keeping calm and juxtaposing it with silence can add a whole new dynamic to a discussion. Utilizing it the right way can be extremely advantageous as it is a non-confrontational and non-aggressive tactic, that can be used to get your point across in the best way possible.

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Prepare, Present, And Follow Up: How To Nail Your Best Sales Presentation

Some people find presenting easy. They seem to have an intuitive understanding of how to grab and keep the attention of everyone in the room. Meanwhile, there are those who confess presenting is stressful. What to do if you are a sales rep who belongs to this second type?

There is a piece of good news for you: you can definitely master the art too. To deliver the best sales presentation, you should learn key tips beforehand, so you’ll be ready the next time you’re done with lead generation .

In this blog post, we’ll break down the process of creating a sales presentation into steps and discuss best practices you can use at each stage.

Sales presentations — what are they?

• Why is it difficult to deliver a good sales presentation?

Step 1. Preparing for a sales presentation

Step 2. presentation, step 3. follow-up.

A sales presentation is a part of the sales process wherein a salesperson demonstrates a product/service and explains in detail how to use it with a single aim — to move a prospect further down the sales funnel , motivating them to buy it. 

The best sales presentation makes room for questions, so it becomes a genuine two-way process, in which the prospect understands the value of the sales offering, while the sales rep learns more about their target market, prospect’s real wants, and needs. 

Another significant characteristic of a successful sales presentation is that the audience will likely feature some major players, i.e., decision-makers, which definitely streamlines the sales process.

But why is it sometimes difficult to deliver a good sales presentation?

The truth is, people, in general, don’t find presentations exciting. About 79% agree that listening to others presenting them something is boring. Your goal as a salesperson is to make your sales presentation engaging so your prospects understand all the benefits of your product without being overloaded with unnecessary information. Thus, professional presentation design and limited data are key to attractive slides.

Seems like a challenge, doesn’t it? Worry not, though. This post is designed to help you prepare the sales presentation step by step. 

How to give a successful sales presentation: a step-by-step guide

We recommend that you break down the process of delivering your sales presentation into three logical steps:

• Preparation
• Presentation itself

Let’s discuss what you should do at each of these steps, so you can be forearmed with a good outline next time you present your solution to prospective customers.

Good sales presentations begin before the speaker actually enters the room or joins the call . That’s the case when success is down to preparation. 

Preparation for the sales presentation means getting knowledgeable about any details relevant to your product, prospect, and the market in general. Incorporating an AI presentation tool can enhance your preparation, providing insights for more engaging and effective communication.

This is why this first step to giving your best sales presentation should boil down to the following tasks: 

Know your product

You need to know your product features inside out. Learn this information from your team and study the questions about your product that your customers frequently ask. These issues are likely to come up during the presentation itself. 

Try to test your product features as a user on your own. This way, you’ll be well-versed in how it’s all working and better understand your solution’s benefits. Look through your product testimonials to back up your expertise with real data from the current customers who have been using your product successfully for some time. 

Now think about how to render information about your company and solution simply and clearly — prospects you’ll be presenting to may have little knowledge of what your business is doing.

Know your competitors

“Know your enemy” — a saying you’ve probably heard many times. In business, it’s not about enemies but rather competitors who may serve as a good background for your product growth. 

Look more precisely into the solutions your prospects might buy instead of yours. Identify their weaknesses, so you can shine while comparing your features to theirs. But don’t neglect to study their strengths, too, so you’re prepared to overlay them with the benefits of your product. 

On top of this, learn how your competitors give their sales presentations. If they turn up with slick visuals and the most up-to-date software , you’re going to look pretty lackluster with your ring-bound notepad. 

Research your competitors both online and using any printed materials they circulate to potential customers. Get a feel for their tone of voice and brand identity. If there are any elements of their approach you can successfully assimilate (in a fully legal fashion), do so. They’d do the same to you. After all, all’s fair in love and sales. 

Gain customer knowledge

Knowing your customers and their buyer behavior is crucial to a successful sales presentation. Always keep in mind: you’re there not just to talk about your product but to connect with your prospecting customers. For this to happen, you have to know them well and identify their needs and wants. 

Before you even start a sales process, you’ll build your ideal customer profile , which will help you target prospects who are more likely to buy your product. But it doesn’t mean they’ll all actually will. 

So, at this stage, learn more about your prospect’s buyer personas. How long have they been in the company you’re selling to? Are they experts in their field? Have they bought from your competitors before?

Study the market 

What, in essence, does the company you’re presenting your solution to is doing? What’s the nature of their market? What problems are they likely to deal with? How might your product help solve them?

It will work wonders if you show you’ve done thorough research about the market your prospects operate in and their challenges and offer ways your company can assist in healing their pain points. You’ll come across as someone who wants to make their life a little better, which is hard to resist. 

Now that you’ve worked hard to prepare for the sales presentation, let’s discuss what strategies will help you win your prospect’s heart during the sales call or meeting when you’re demonstrating your demo. 

Leverage storytelling

One of the most powerful tools while making a sales presentation is telling your prospect a good story . People like stories: we’ve been gathering around campfires to hear tales from our fellows for centuries. OK, the tribes of antiquity were probably not assembled to learn about what the newest support chatbot could do for them, but there are some constants of storytelling that pertain to marketing and sales even now. The fact is, stories can be fun, and they can be memorable. 

Tell the company’s story: why it was born, how it was born, and the dreams and ideas behind it. People love stories of struggle and eventual triumph, so stage it like this, but don’t go overboard. Something else people like about a story? Brevity. 

Tell your prospects about one of your current customers who faced a problem your product could alleviate, propelling the company to succeed. Testimonials you’ve prepared at the first stage will be pretty helpful here 🙂 

Emphasize the value of your solution by painting a picture of what might be achievable when all obstacles are overcome. Once your prospect can envisage this promised land, you can tell them how your product will get them there, faster than other alternatives (aka your competitors). 

Use technology

You can’t rely solely on your magnetism and storytelling while giving a sales presentation. The modern audience expects a little more of an audio-visual feast than a salesman with a clipboard. They expect a digital pitch . 

Any technology like PowerPoint is a great way to get information across in a manner pleasant to your prospect’s eye. Well-crafted PowerPoint templates will allow you to visualize your product features, while a nicely laid out infographic will make the information you’ll be telling your prospect not tedious to hear. Look at the example:

If an image can somehow put what you’re saying in a better way, do use it in your sales presentation. 

In addition, you can use video content to present your solution. Short videos work miracles — not a surprise, about 94% of marketers say video has helped them increase user understanding of a product/service.

Include social proof

Social proof is a psychological phenomenon that consists in people mimicking the actions of others when faced with uncertainty. In marketing and sales, you can use social proof in a variety of forms:

• Customer reviews
• Testimonials
• Certifications and awards
• Influencers
• Press features
• Endorsements from experts in your industry

Social proof greatly influences decision-making: 2 out of 3 people say they’d be more likely to make a purchase after watching a testimonial video demonstrating how a business, product, or service had helped another person like them. 

You can learn who to ask for social proof professionally in our post about customer referrals . 

Demonstrate your product functionality

Don’t forget to bring the product in with you, of course.

If your product is digital, like an application or other software, have it installed and ready for work in real-time. 

Say, if your company is offering a CRM solution , show how all of its features work as soon as your prospect onboards. You can even let them try it on their own, under your caring guidance. This way, prospects will test it beforehand – the experience that will be more likely to result in their decision to buy it. 

End your presentation with a call to action

Your sales presentation can’t be just a one-way conversation. You should aim at building relationships with your prospect. A call to action (CTA) actually extends the life of your sales presentation, whereby you give them something to think about…and come back. 

In your call to action, offer your prospect one or two next steps. Just ensure it is short, straightforward, and personal. For example, instead of using something generic like ‘Download the guide,’ try something like ‘Become a pro with this short guide.’ The second option highlights the benefits and sounds more buddy-like, doesn’t it?

A sales presentation doesn’t end at the last slide and a polite ‘Goodbye.’ You should be sure your prospect has got the idea right, has no questions to ask, and is satisfied with how a presentation went. So, at this final step, we recommend that you do the following:

Ask yourself a series of questions about your performance. These could include:

• ‘Have I identified my prospect’s problem and offered solutions?’ 
• ‘Have I made sure the prospect knew how much I appreciated the chance to present to them?’
• ‘Have I encouraged a dialogue?’
• ‘Have I kept my comments relevant and engaging?’

Then rate your performance on each of these aspects out of 10. Doing this exercise immediately after the presentation will give you a good idea of how you performed.

Approach the prospect for feedback

If the call to action doesn’t seem to have worked, and the prospect isn’t hurrying up to order from you, there’s nothing wrong with approaching them and asking (but briefly) what feelings they have after the demo and what they think about your solution.  

Any customer retention guide will tell you about the importance of making a customer feel valued, and following up is an aspect of that. Ask if they’ve had time to think about what you had discussed and see if there’s anything you can do for them to seal the deal. This way, you’ll demonstrate that you care about your prospect’s feelings.

Quite often, the prospect may have loved the product but hasn’t had time to mull over how best to implement it. You can assist by suggesting ways your product might be integrated into their company and emphasizing how much time will be saved once the product is in place. 

Some basics to end with

To crown it all, we’ve gathered several simple tips to help you deliver effective sales presentations. Here are a few of them:

• Make eye contact. Sales professionals know this is one of the most important sales techniques. If you aren’t afraid to look directly in the eyes of your prospect, you come across as honest. In addition, this allows you to notice how they feel when you’re saying something and adjust your speech accordingly.  
• Relax. Your behavior at the sales presentation should convey calmness and confidence, so even if it’s your first demo in life, try to be relaxed. You’re an expert, and your knowledge of the subject is enough not to worry.  
• Listen. Though a sales presentation seems your moment to speak, remember to make contact with the prospect. Be attentive to what they’re asking and telling you. That’ll prove you really care.  
• Learn from the best. You don’t have to come across like Cirque du Soleil or PT Barnum, but it can help if you demonstrate a little showmanship. Watch some videos of great orators (from Martin Luther King to Jerry Seinfeld), but do bear in mind your capabilities. If you want to improve in this area, consider a public speaking course. 
• Practice, especially if you’re part of a sales team making the presentation. The more people there are, the greater the potential for mess-ups, so get that presentation nailed. You’ll all feel much more confident, which will be visible to your prospects. 

Wrapping up

The key to your best sales presentation, like any other business communication , is your knowledge and understanding of the interlocutor. Have a clear message, ensure you’re using all the tricks to get it across and practice until you know your pitch inside out. When you deliver your demo, be mindful of your prospect’s needs and ensure they get a chance to express them. 

Whatever sales presentation ideas you use, if you treat your audience with respect and look like you genuinely want to be there with them, you’ll give yourself the best chance of success. And if you need a single platform for all your sales activities, Snov.io is always here for you.

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