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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

phd programs for marketing

Mengjie "Magie" Cheng

phd programs for marketing

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

phd programs for marketing

Current HBS Faculty

  • Tomomichi Amano
  • Eva Ascarza
  • Max H. Bazerman
  • David E. Bell
  • Alison Wood Brooks
  • Julian De Freitas
  • Rohit Deshpande
  • Anita Elberse
  • Sunil Gupta
  • Ayelet Israeli
  • Leslie K. John
  • Elizabeth A. Keenan
  • Edward McFowland III
  • Navid Mojir
  • Das Narayandas
  • Michael I. Norton
  • V. Kasturi Rangan
  • Isamar Troncoso
  • Jeremy Yang
  • Shunyuan Zhang

Current Marketing Students

  • Stuti Agarwal
  • Mengjie (Magie) Cheng
  • Jingpeng Hong
  • Ta-Wei (David) Huang
  • Jimin Nam
  • Lucy Shen
  • Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

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Marketing Graduate Programs in America

1-25 of 143 results

Wharton School

Philadelphia, PA •

University of Pennsylvania •

Graduate School

  • • Rating 4.67 out of 5   15 reviews

Master's Student: Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy", but it is a different type of learning- more focused on the concepts than proving theories and underlying complexities. TAs are great and there is a lot of effort put towards making students understand the material. Since there isn't a sink or swim culture, I think it incentivizes learning for the sake of learning rather than curving to a "B". Professors are very friendly and actually enjoy getting to know their students. ... Read 15 reviews

University of Pennsylvania ,

Graduate School ,

PHILADELPHIA, PA ,

15 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says Intensive but interesting. Great people, but professor quality varied. Lectures tend to be very interesting, but are high level in some cases. Coming from an engineering background, this felt "easy",... Professors are very friendly and actually enjoy getting to know their students. .

Read 15 reviews.

Kellogg School of Management

Evanston, IL •

Northwestern University •

  • • Rating 4.81 out of 5   16 reviews

Master's Student: An MBA (Master of Business Administration) academic experience typically involves a rigorous and comprehensive curriculum designed to equip students with the knowledge, skills, and perspectives needed for leadership roles in various areas of business. The general overview of what you might expect from an MBA academic experience: After completing the core courses, students often have the opportunity to choose elective courses based on their interests and career goals. Elective courses can cover specialized topics such as entrepreneurship, international business and sustainability. A common teaching method in MBA programs is the use of case studies. their knowledge and skills to a real-world business challenge. MBA programs incorporate experiential learning opportunities such as simulations, consulting projects, or international study trips Overall, the MBA academic experience is designed to be challenging, dynamic, and , preparing students for leadership roles in the business world. ... Read 16 reviews

Northwestern University ,

EVANSTON, IL ,

16 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says An MBA (Master of Business Administration) academic experience typically involves a rigorous and comprehensive curriculum designed to equip students with the knowledge, skills, and perspectives... .

Read 16 reviews.

Owen Graduate School of Management

Nashville, TN •

Vanderbilt University •

  • • Rating 4.4 out of 5   5 reviews

Master's Student: I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. ... Read 5 reviews

Vanderbilt University ,

NASHVILLE, TN ,

5 Niche users give it an average review of 4.4 stars.

Featured Review: Master's Student says I attend my first semester in the fall of 2024. My experience so far has been amazing. I cannot wait until I start my experience. .

Read 5 reviews.

A. B. Freeman School of Business

Tulane University •

Graduate School •

NEW ORLEANS, LA

Elmhurst University

ELMHURST, IL

  • • Rating 4.59 out of 5   22

Suffolk University

  • • Rating 4.53 out of 5   15

Olin Business School

St. Louis, MO •

Washington University in St. Louis •

  • • Rating 4 out of 5   7 reviews

Master's Student: The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and the supportive community. This firsthand experience greatly influenced my decision, and I'm eagerly looking forward to becoming a part of the institution. ... Read 7 reviews

Washington University in St. Louis ,

ST. LOUIS, MO ,

7 Niche users give it an average review of 4 stars.

Featured Review: Master's Student says The enrolment process was an absolute pleasure. Being able to sit in on classes and interact with faculty and students was a fantastic opportunity. It gave me a real feel for the academic dynamic and... .

Read 7 reviews.

Marshall School of Business

Los Angeles, CA •

University of Southern California •

  • • Rating 4.71 out of 5   17 reviews

Current Master's student: Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new, applicable, and incredibly helpful techniques that I apply in my job every day. Most of the professors are very helpful, and passionate about their subjects. Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to network as well. If your industry is not represented, you have the opportunity to create one. Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. ... Read 17 reviews

University of Southern California ,

LOS ANGELES, CA ,

17 Niche users give it an average review of 4.7 stars.

Featured Review: Current Master's student says Marshall is a fantastic business program. So far, my academic experience has been nothing short of fantastic. I have never enjoyed school before, but almost every class I have learned new,... Marshall has clubs for almost every industry, so depending on your industry of interest, Marshall has clubs to prepare you for interviews and get you great exposure, and they're a great way to... Marshall is still relatively underrepresented in minority categories like women and people of color, but from my understanding, they are working to improve those numbers. .

Read 17 reviews.

Carey Business School

Baltimore, MD •

Johns Hopkins University •

  • • Rating 4.58 out of 5   24 reviews

Master's Student: Great experience so far. Excellent professors and very helpful staff. Challenging and rigorous course of study, but ai intend to complete the program in one year. ... Read 24 reviews

Johns Hopkins University ,

BALTIMORE, MD ,

24 Niche users give it an average review of 4.6 stars.

Featured Review: Master's Student says Great experience so far. Excellent professors and very helpful staff. Challenging and rigorous course of study, but ai intend to complete the program in one year. .

Read 24 reviews.

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Tepper School of Business

Pittsburgh, PA •

Carnegie Mellon University •

  • • Rating 4.78 out of 5   9 reviews

Alum: I really enjoyed my experience here. It took a while to make friends and get to know the campus environment, but once I did it was excellent. ... Read 9 reviews

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Carnegie Mellon University ,

PITTSBURGH, PA ,

9 Niche users give it an average review of 4.8 stars.

Featured Review: Alum says I really enjoyed my experience here. It took a while to make friends and get to know the campus environment, but once I did it was excellent. .

Read 9 reviews.

Hough Graduate School of Business

Gainesville, FL •

University of Florida •

  • • Rating 5 out of 5   4 reviews

Master's Student: The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. ... Read 4 reviews

University of Florida ,

GAINESVILLE, FL ,

4 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says The academics at UF are rigorous but prepare you for real life scenarios. The coursework is well rounded for students to be able ready for all aspects of business administration. .

Read 4 reviews.

College of Communication - Boston University

Boston, MA •

Boston University •

  • • Rating 5 out of 5   2 reviews

Master's Student: As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are designed to simulate real work that you would be asked to do in a starting level position. I have created numerous press release, SWOT analysis and even created two PR campaigns. ... Read 2 reviews

Boston University ,

BOSTON, MA ,

2 Niche users give it an average review of 5 stars.

Featured Review: Master's Student says As a PR graduate student, I could not have asked for better course options. The between the mandated courses and electives, I have never felt more prepared to enter the industry. The courses are... .

Read 2 reviews.

Wisconsin School of Business at UW Madison

Madison, WI •

University of Wisconsin •

University of Wisconsin ,

MADISON, WI ,

Gies College of Business

Champaign, IL •

University of Illinois Urbana-Champaign •

  • • Rating 4.94 out of 5   17 reviews

Master's Student: The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask direct questions about assignments, exams, or your own business. The professors are engaged, the curricula rigorous, and it's AACSB accredited. ... Read 17 reviews

University of Illinois Urbana-Champaign ,

CHAMPAIGN, IL ,

17 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says The GIES experience has been superb. There are Zoom live sessions every week that you can attend or watch the videos for. There are multiple Zoom office hour opportunities weekly where you can ask... .

Terry College of Business

Athens, GA •

University of Georgia •

Master's Student: Academics vary from department to department, with some being better than others. My programs were moderately well-funded, but most of the money goes to Journalism and Business schools. STEM fields outside of the Agriculture side are brutal, and different departments have reputations for it. Core classes are uniform throughout most of the state, but when you get into your specific programs it becomes much different. Teachers I had across the various subjects I studied were almost all incredibly motivated and passionate about their material, but again your department may vary. ... Read 2 reviews

University of Georgia ,

ATHENS, GA ,

Featured Review: Master's Student says Academics vary from department to department, with some being better than others. My programs were moderately well-funded, but most of the money goes to Journalism and Business schools. STEM fields... .

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Dedman College of Humanities and Sciences

Dallas, TX •

Southern Methodist University •

Southern Methodist University ,

DALLAS, TX ,

New Orleans, LA •

Tulane University ,

NEW ORLEANS, LA ,

Foster School of Business

Seattle, WA •

University of Washington •

  • • Rating 4.86 out of 5   7 reviews

Master's Student: It's great so far! Altho I don't love that my classes are off the main campus in kirkland. I would have preferred to take my classes with the rest of the business school on the main campus. ... Read 7 reviews

University of Washington ,

SEATTLE, WA ,

7 Niche users give it an average review of 4.9 stars.

Featured Review: Master's Student says It's great so far! Altho I don't love that my classes are off the main campus in kirkland. I would have preferred to take my classes with the rest of the business school on the main campus. .

Mays Business School

College Station, TX •

Texas A&M University •

  • • Rating 2 out of 5   3 reviews

Graduate Student: Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. ... Read 3 reviews

Texas A&M University ,

COLLEGE STATION, TX ,

3 Niche users give it an average review of 2 stars.

Featured Review: Graduate Student says Im starting in the summer and my experience has been great. I will be entering as an MD/MBA student starting with the MBA. .

Read 3 reviews.

College of Business - Clemson University

Clemson, SC •

Clemson University •

  • • Rating 3.4 out of 5   5 reviews

Master's Student: The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more selective on admissions using both professional and academic success as benchmarks. There are numerous students in the MBA program in particular which do not have any professional experience - it is hard to participate in a program such as an MBA when you do not have any experience to offer the group. ... Read 5 reviews

Clemson University ,

CLEMSON, SC ,

5 Niche users give it an average review of 3.4 stars.

Featured Review: Master's Student says The academics are good; however, there does appear to be a small-town/local preference for students (i.e. South Carolina locals, etc). I would like to see the school progress by becoming more... .

Joseph M. Katz Graduate School of Business

University of Pittsburgh •

  • • Rating 4.75 out of 5   12 reviews

Master's Student: Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! ... Read 12 reviews

University of Pittsburgh ,

12 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says Professors are distinguished, experienced industry experts. Their classes are all mostly challenging but the learning outcomes are definitely worth it! .

Read 12 reviews.

Robert H. Smith School of Business

College Park, MD •

University of Maryland - College Park •

  • • Rating 4.8 out of 5   5 reviews

Master's Student: My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to study in a diverse environment. Advance topics could have been included in few subjects. ... Read 5 reviews

University of Maryland - College Park ,

COLLEGE PARK, MD ,

5 Niche users give it an average review of 4.8 stars.

Featured Review: Master's Student says My experience at Smith school was truly amazing. I really liked how the classes were practical and allowed us to understand how businesses work in real life. Apart from this I am also glad I got to... .

Eli Broad College of Business

East Lansing, MI •

Michigan State University •

  • • Rating 5 out of 5   1 review

Current Master's student: The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. ... Read 1 review

Michigan State University ,

EAST LANSING, MI ,

1 Niche users give it an average review of 5 stars.

Featured Review: Current Master's student says The program has exelcent professors and organization which is appreciated since I am attending the EMBA program and do not want to waste time. .

Read 1 reviews.

Florida State University College of Business

Tallahassee, FL •

Florida State University •

  • • Rating 4 out of 5   1 review

Graduate Student: Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. ... Read 1 review

Florida State University ,

TALLAHASSEE, FL ,

1 Niche users give it an average review of 4 stars.

Featured Review: Graduate Student says Very flexible with program schedules. Advisors are great. However I would like to see more electives for MBA program and more concentrations. .

Sy Syms School of Business Graduate Studies

New York, NY •

Yeshiva University •

Master's Student: Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and develop problem-solving skills, which prepares them to excel in the accounting profession. Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience into the classroom, which enhances the learning experience for students. Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling. These resources can help students secure internships and job opportunities in the accounting field. ... Read 1 review

Yeshiva University ,

NEW YORK, NY ,

Featured Review: Master's Student says Rigorous curriculum: The program's curriculum is designed to provide students with a strong foundation in accounting theory, principles, and practices. Students are challenged to think critically and... Experienced faculty: The faculty members at Yeshiva University's Sy Syms Graduate School of Business are highly qualified and experienced in the accounting field. They bring real-world experience... Professional development opportunities: The program provides students with access to various professional development opportunities, including internships, networking events, and career counseling.... .

Bentley University McCallum Graduate School of Business

Waltham, MA •

  • • Rating 4.7 out of 5   20 reviews

Master's Student: I begin this fall. During the application process, I was amazed at how organized the school was and how helpful they were. I attended an info session and an individual Zoom consultation. The advice I was provided helped me adjust my resume and essays to ensure I was highlighting what they were looking for (ie. skills and qualities, not just factual information and numbers). ... Read 20 reviews

WALTHAM, MA ,

20 Niche users give it an average review of 4.7 stars.

Featured Review: Master's Student says I begin this fall. During the application process, I was amazed at how organized the school was and how helpful they were. I attended an info session and an individual Zoom consultation. The advice I... .

Read 20 reviews.

Muma College of Business

Tampa, FL •

University of South Florida •

University of South Florida ,

TAMPA, FL ,

Richard A. Chaifetz School of Business

St Louis, MO •

Saint Louis University •

  • • Rating 4.5 out of 5   4 reviews

Master's Student: I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this benefit. Especially if they want to continue to attract busy professionals and executives who regularly travel for work, despite a pandemic. ... Read 4 reviews

Saint Louis University ,

ST LOUIS, MO ,

4 Niche users give it an average review of 4.5 stars.

Featured Review: Master's Student says I am in SLU's professional MBA program. The classes are good, but I have found that some professors give a tremendous amount of work that feels much more like undergrad vs. graduate school. I believe that the program is mostly comprised of recent graduates, so if you're a more experienced professional you should expect to be the oldest in the classroom. As an senior-level director with a heavy workload and as a mom, I can only successfully take one course at a time. Subsequently, this program will take me about 5 years to complete. Neighboring schools like WashU have switched to offering all classes in-person and online, and students have the choice to attend whichever they prefer/can. I feel SLU is behind in offering this... .

Florida International University

  • • Rating 4.63 out of 5   286

Sawyer Business School

Suffolk University •

Mississippi State University

MISSISSIPPI STATE, MS

  • • Rating 4.51 out of 5   49

Showing results 1 through 25 of 143

Marketing Graduate Program

As technology advances, marketing has become increasingly data-driven and scientific. Today, marketers use big data, quantitative analysis, social media analytics, and other tools to promote brands and products.

A graduate degree in marketing can help you develop valuable analytical and research skills. The expertise you gain during your studies can prepare you for advanced marketing positions in corporations, government agencies, nonprofit organizations, and other settings.

You can earn a master's or doctorate in marketing. Your long-term career goals and interests can help determine which marketing graduate program best fits your needs.

What Is a Graduate Degree in Marketing?

A graduate degree in marketing helps you gain a deeper understanding of marketing research, strategies, and theories. Depending on the program, you may study advanced topics like business analytics, quantitative research, and social media strategy.

A Master of Science (M.S.) in Marketing  is an interdisciplinary degree that blends business, economics, human resources, marketing, and other fields. Many M.S. programs allow you to specialize in brand management, international marketing, and other related areas.

A Master of Business Administration (M.B.A.) in Marketing focuses more narrowly on the business side of marketing. You will learn business fundamentals and strategies to help corporations optimize their marketing campaigns. This degree can be of value to people who want to work in managerial roles.

A Doctor of Business Administration (D.B.A.) in Marketing  is a longer commitment and a more rigorous degree that centers on marketing analytics and research. You will learn to collect and evaluate data,

How Long Does It Take to Earn a Graduate Degree in Marketing?

An M.B.A. or M.S. in marketing generally takes one to two years to complete if you enroll in classes full-time. You will take approximately 30 credit hours of coursework, and completion of the degree may require a capstone project or internship to graduate.

A D.B.A. in marketing typically takes five years to complete. You will take at least two years of coursework, conduct original research, and write a dissertation, including creating quantitative models and publishing your research.

Graduate Marketing Courses

All marketing graduate programs have unique course offerings and degree requirements. Depending on your interests, you may take classes on some of these topics:

  • Brand Management
  • Consumer Behavior
  • Digital and Social Media Analytics
  • International Business
  • Marketing Management
  • Marketing Research
  • Social Media Strategy

Many grad schools also require students to participate in experiential learning opportunities and internships. These initiatives can help you develop relationships with potential employers and practice your marketing skills in real-world situations.

Careers With a Graduate Degree in Marketing

A graduate degree in marketing could qualify you for advanced positions in the field. For instance, with a Master of Science in Marketing degree, you could pursue these exciting careers:

  • Corporate Marketing Strategist
  • Digital Marketer
  • Marketing Agency Manager
  • Marketing Consultant
  • Market Research Analyst
  • Product Marketing Manager

A D.B.A. in marketing could qualify you for specialized jobs in academia and research.

Selecting a Marketing Graduate Program

A graduate degree in marketing can enrich your knowledge and qualify you for a range of rewarding jobs. If you are ready to elevate your career, you can take the first step by finding suitable grad schools and applying.

Fortunately, Niche makes it easy to find a top marketing graduate program. Browse our comprehensive database  to find your ideal marketing graduate school today.

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Top 10 Best PhD in Marketing Programs in the US [2024]

Lisa Marlin

How deep do you want to dive into the ever-growing marketing field? A marketing background is a lucrative education choice that brings you applicable expertise for any industry. These days, marketing managers  make upwards of $130,000 per year. A master’s in marketing  is a great start.

But a PhD in marketing takes your career to the highest levels, though not only for individual businesses. You can take that expertise and dive deeper into research or pursue a teaching career in academia.

What are the best marketing PhD programs, and where can you find them? We’ve put together a solid list that even includes online marketing PhD programs for you to choose from!

Table of Contents

Best Marketing PhD Programs and Schools

Arizona state university, w. p. carey school of business, phd in marketing.

Arizona State University logo

ASU was ranked no. 1  by the US News and World Report on its list of the most innovative schools. In this PhD marketing program, you can choose between three tracks: consumer behavior, quantitative marketing models, and service strategy. There are also core courses shared by all streams, which cover research methods and marketing models.

  • Duration: 5 years
  • Tuition : $11,720 per year
  • Acceptance rate: 88.4%
  • Location: Phoenix, Arizona

Harvard University, Harvard Business School

Harvard University logo

Harvard University is a world-renowned Ivy League  university known for its strength in research. This program draws on various disciplines, such as research methods, statistics, computer science , machine learning, and field seminars. After the first two years, students can embark on their dissertation. Although the Harvard Business School offers this program, doctorate candidates can also collaborate with other Harvard schools and MIT.

  • Courses: 13
  • Tuition : $50,928
  • Acceptance rate: 5%
  • Location: Boston, Massachusetts

The University of Wisconsin, Wisconsin School of Business

University of Wisconsin logo

The Wisconsin School of Business has a strong reputation for its excellent faculty and reasonable tuition. The school’s core research areas for their marketing PhD are quantitative modeling, marketing strategy, and consumer behavior. Interested in a research position at a university, or teaching a specialized course? You’ll find many network opportunities if you enroll in this prorgam.

  • Tuition: Refer tuition page
  • Acceptance rate: 57.2%
  • Location: Madison, Wisconsin

Carnegie Mellon University, Tepper School of Business

Phd program in marketing.

Carnegie Mellon University logo

Carnegie Mellon University is based in Pittsburgh but has campuses all over the world. Their marketing PhD program covers topics like brand-choice models, marketing/operations interface, and theories of consumer behavior. Students are supported by excellent faculty to pursue quality research in specialty areas like behavioral and experimental economics , high-tech marketing, and two-sided market pricing.

  • Duration: 4 to 5 years
  • Tuition : $47,000 per year
  • Acceptance rate: 17.3%
  • Location: Pittsburgh, Pennsylvania

The University of Colorado Boulder, Leeds School of Business

University of Colorado logo

The University of Colorado Boulder is the flagship institution of the University of Colorado system and has nine schools and colleges offering around 150 programs. Its PhD in marketing is an advanced degree covering experimental and statistical methods, predictive modeling, quantitative marketing, and theory building, with crucial courses built around consumer behavior and quantitative modeling.

  • Tuition : $2,811 per credit
  • Acceptance rate: 84.2%
  • Location: Boulder, Colorado

The University of Missouri, Robert J. Trulaske Sr. College of Business

University of Missouri logo

The University of Missouri is a public land-grant university that offers high-quality but affordable education. Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment.

  • Semester hours: 72
  • Tuition : $414.60 per credit hour
  • Acceptance rate: 81.8%
  • Location: Cornell Hall | Columbia, Missouri

Florida International University, College of Business

Phd in business administration (marketing).

Florida International University logo

FIU College of Business is a world-renowned institution that falls within the top 5% of elite business schools globally and has been ranked second  in the nation for international business programs. Its PhD in Business Administration with a focus on marketing equips students with the knowledge necessary to establish successful careers in academics and research. The program’s key courses include marketing research methodology, advanced data analysis, and statistical methods in consumer research.

  • Duration: 4 years
  • Tuition : $10,935.36 per year
  • Location: Miami, Florida

Drexel University, LeBow College of Business

Drexel University logo

Drexel University is a well-known private research institution and center of higher learning that emphasizes experiential learning. Its PhD in marketing program covers both the macro and micro aspects of marketing, though with a greater focus on the microelements. You can also choose between electives in economics-oriented or behavior-oriented subjects. Economics-oriented courses include econometrics and advanced microeconomics, while behavior-oriented includes multivariate analysis, and behavioral science research.

  • Tuition : $2,000 per credit hour
  • Acceptance rate: 77.2%
  • Location: Philadelphia, Pennsylvania

Liberty University

Online doctor of business administration (dba) – marketing.

Liberty University logo

Looking for online marketing doctoral programs? Liberty University offers various fully online programs flexible enough for working professionals. Its DBA program in marketing includes strategic marketing management, supply chain management, marketing research, and marketing promotions. As one of the only fully-online marketing PhD programs available, it is ideal for working professionals who want to keep a balance between work and study. The program also lets you transfer up to 50% of credits from previous degrees.

  • Credit hours: 60
  • Duration: 3 years (average)
  • Tuition : $595 per hour
  • Acceptance rate: 50.1%

Grand Canyon University, College of Doctoral Studies

Doctor of business administration (dba): marketing (quantitative research).

Grand Canyon University logo

Grand Canyon University is the largest private Christian university with almost 100,000 students. Unlike a qualitative DBA, which attempts to analyze topics using insights into how and why people think and behave, this quantitative DBA focuses on analysis by interpreting numeric data. This online doctorate in marketing includes courses about quantitative data collection and analysis, the complexity of marketing, and digital technology (a PhD in digital marketing is a great specialty!) and consumer behavior.

  • Credits: 60
  • Tuition : $702 per credit
  • Acceptance rate: 80.7%

Should I Get a Doctorate in Marketing?

With a doctorate in marketing, you’ll be eligible for various high-level roles in academia, business, and research. These positions can offer salaries anywhere from $55,000 to $155,000, making the degree a valuable qualification for your CV.

Of course, like any discipline or program, a marketing PhD has advantages and disadvantages.

Advantages of Having a PhD in Marketing:

  • Excellent career prospects:

A PhD in marketing will qualify you for roles at the highest levels of business management, which you otherwise might not access with a master’s alone. Alternatively, you use this degree to pursue a career in academia and research.

  • Job opportunities in academia:

A PhD is a prerequisite if you want to teach marketing at a post-secondary level or pursue certain research career paths.

  • Scope for innovation:

A PhD in marketing helps you contribute to advances in the field, especially in cutting-edge areas like artificial intelligence and natural language processing. In contrast, a master’s degree has a smaller scope for research.

Drawbacks of a PhD in Marketing:

  • You have to wait to launch your career:

Studying a PhD is a serious time investment: it takes around five years to complete for most people. Of course, this is after you’ve already completed your bachelor’s and master’s degrees, so it will take you an average of 11 years before the degree brings you higher on the career ladder.

  • It’s a balancing act:

By the time you start your PhD, you might have a family to take care of. As a result, managing your studies, research, and family could be a challenge.

How to Choose a Marketing Doctoral Program?

With so many options, you might have trouble picking from the top marketing PhD programs. Here are some essential factors to consider before deciding:

1. Your career goals

You might be able to build a worthwhile career in marketing with a master’s degree . But for heavy research and academic or teaching work, you’ll need a PhD. If you’re not interested in teaching or research, you might reconsider the time and financial commitment needed to complete a marketing PhD.

2. Accreditation

Check each school you’re considering for their regional accreditation. Some marketing programs may even have programmatic accreditation to look out for. This is an important factor in picking a reputable program that’s attractive to potential employers.

3. Mode of delivery

If you’re already a working professional, full-time, on-campus study might not be an option for you. In this case, you must look for a PhD in marketing online that offers remote learning and flexibility.

These are just a few ideas to keep in mind. Weigh all your options and listen to your gut feeling in the end.

Alternatives to a Marketing Major

Marketing is a specialized discipline with well-defined objectives, needing specific skillsets. However, in today’s interconnected world, various disciplines share many of the same concepts.

You can still build a high-level career in marketing with qualifications in different fields, like:

  • Advertising
  • Data analytics
  • Strategic management
  • Analytical management
  • Production management

Careers with a PhD in Marketing

A PhD in marketing can open doors to various top-level roles.

Here are some of the most common roles for professionals with a marketing doctorate, with the median annual salaries for each:

  • Marketing Manager ( $67,696 )
  • Market Research Analyst ( $55,742 )
  • Chief Executive Officer (CEO) ( $156,413 )
  • Professor (Marketing) ( $89,181 )

What Do You Need to Get into a Marketing Doctoral Program?

Every marketing PhD program has specific admission requirements. Always double-check by referring to the admission webpage or contacting a school representative. Usually, a master’s degree in a related field is required for admission.

Most programs will also require:

  • A statement of purpose , research proposal, or both
  • Letters of recommendation
  • Academic resume
  • GRE/GMAT scores may or may not be required

PhD Marketing vs. Master’s Degree: Which is Better?

A master’s degree in marketing is a career-oriented qualification that can propel you into a meaningful marketing career for a variety of corporations or small businesses. On other hand, marketing PhD programs are generally research-based and will give you more specialized knowledge that equips you for a career in the academic sphere.

PhDs also require a much more significant time and financial commitment.

PhD in Marketing FAQs

What can you do with a phd in marketing.

Popular career choices for marketing PhD grads include market research analysts, chief marketing officers, and marketing professors. This advanced degree will not only equip you for roles in senior management, but also the fields of research and academia.

How Many Years is a PhD in Marketing?

A PhD in marketing typically takes five years to complete. However, some universities allow you to earn your doctorate in as little as three years, though usually only if you have enough transfer credits. At the other end of the scale, your PhD may push out to up to seven years.

Is There a PhD in Marketing?

Yes. Many universities offer a PhD degree in marketing, as well as online marketing doctorate programs for working professionals. Some schools also offer a comparable DBA (Doctor of Business Administration)..

Can I Do a PhD in Marketing After an MBA?

Yes, you can do a PhD in marketing after completing an MBA. In fact, you might consider completing a DBA to be more in line with your studies.

Key Takeaways

You can access a wealth of career opportunities available with an MBA or another master’s degree . But if you want to open more doors in research and academia, a PhD in marketing is the way to go. With so many online study options, it’s easier now than ever to complete a remote degree while juggling work or a family.

If you want to explore more options for excellent advanced degrees, take a look at our guides for:

  • Best online PhD in Psychology programs
  • History PhD programs
  • Best PhD programs in California

Lisa Marlin

Lisa Marlin

Lisa is a full-time writer specializing in career advice, further education, and personal development. She works from all over the world, and when not writing you'll find her hiking, practicing yoga, or enjoying a glass of Malbec.

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Wharton’s Marketing faculty, the most published and cited in the world, are leaders in developing new knowledge in marketing and related core disciplines.

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university. Recent research topics include such areas as: cognitive processes of consumers; consumer preference measurement; marketing decision support systems; design and adoption of new products and services; and social media and consumer inter-dependencies.

The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.

For information on courses and sample plans of study, please visit the University Graduate Catalog .

For more information about the Joint Doctoral Degree in Marketing and Psychology:  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

Get the Details.

Visit the Marketing website for details on program requirements and courses. Read faculty and student research and bios to see what you can do with a Marketing PhD.

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

  • Decision making
  • Attitudes and persuasion
  • Social influence
  • Motivation and goals
  • New technologies
  • Consumer neuroscience
  • Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., between brand attacks and broader narratives: how direct and indirect misinformation erode consumer trust, recent insights by stanford business, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter, 10 of our favorite stories about careers and success of 2023.

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

  • ​Chinese University of Hong Kong  
  • City University of Hong Kong 
  • Hong Kong University of Science and Technology 
  • Indian Institute of Management, Ahmedabad
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Tepper School of Business

Tepper School

Ph.D. Program in Marketing

Studies include brand-choice models, analytical and structural models, marketing/operations interface, marketing/it interface, and theories of consumer behavior..

The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the world.

The Ph.D. program offers one of the most complete and solid sequence of Ph.D. courses among leading universities in the world. Students usually take one and a half years of required courses offered by the marketing, economics, psychology and statistics departments. After passing the qualifying exam at the end of one and a half years, they begin the research stage, find advisors according to their own research interests, and start writing their Ph.D. dissertation under the guidance of the advisors. Typically, it takes four to five years to complete the program and obtain the Ph.D. degree. In addition to rigorous course work, students benefit from the weekly seminars in which scholars from all over the world come present their most recent research. Students also have their own workshops in which they present their own research work.

The Tepper School boasts excellent faculty, specializing in adopting analytical, empirical and consumer behavior approaches to address fundamental marketing problems. Historically, Tepper School faculty and graduates have made fundamental contributions to marketing theory in the areas of brand-choice models, analytical models for marketing strategy, empirical structural models, conjoint analysis, marketing and operations management interface, marketing and information systems interface and theories of consumer behavior.

A few examples of research topics that students and faculty members have recently worked on are:

  • How a manager allocates marketing resources to various alternatives such as promotion, advertising and sales force. By developing decision support systems to aid managers, we hope to understand better the allocation problem and to improve marketing efficiency.
  • How to design new products while simultaneously considering consumer preferences, engineering constraints and design aesthetics.
  • How to understand latent preferences of online customers by statistically analyzing their web browsing patterns.
  • Psychological processes that drive consumer choice among alternative products. How we can help them make better decisions.

Starting from 1971, the Tepper School has produced a significant number of leading researchers in marketing, including at least ten chaired professors at top-ten business schools and many other world-renowned marketing researchers (high ratio given the size). Recent students who graduated from the Tepper School marketing program have obtained faculty positions at top research schools such as Chicago, Columbia, Duke, Stanford and New York University. More recent graduates have won dissertation awards from the American Marketing Association, the Association for Consumer Research, and the American Psychological Association.

Given the size of our Ph.D. program, these achievements of our Ph.D. alumni demonstrate the outstanding quality of our Ph.D. program and also win us the reputation as one of the best schools that produce the most promising marketing researchers.

As a Ph.D. student of marketing at the Tepper School, you will notice a few things that distinguish your experience at the Tepper School.

Outstanding Training in Economics, Psychology and Statistics Foundations

As a tradition, our students are required to obtain rigorous training in economics, econometrics, psychology and statistics. The comprehensive and rigorous training equips our students with a solid understanding of economics and psychology, the state-of-the-art research techniques, and cutting-edge approaches for solving fundamental research problems. Historically, this approach has had high payoffs - our students are not only capable of solving ground-breaking research problems using the most cutting-edge techniques, but also demonstrate great endurance in their future academic careers.

Comprehensive Sequence of Marketing Doctoral Courses

We offer the most complete sequence of Ph.D. courses. You will find many Ph.D. courses offered by marketing faculties that cover their research expertise. These marketing Ph.D. courses progressively and comprehensively introduce cutting-edge research methodologies, the development of literature in each discipline, and the most recent research interest of each faculty member. Faculty are almost available 24/7 to work with Ph.D. students. They also spend an enormous amount of time preparing students for their job market. Most students continue working with faculty at CMU even after graduating and enjoy a lifetime of support and friendship from them.

Close and Caring Working Relationship Between Faculty and Students

At the Tepper School, our most important mission is to produce the best Ph.D. students. We treat Ph.D. students as junior faculty and the excellent mentoring system guarantees enough time from faculty to each Ph.D. student. The school typically admits only a few students each year. The doctoral program is intentionally kept small in order to increase faculty-student interaction and to take advantage of the business school's resources. They develop, in close conjunction with the faculty members, flexible programs addressing their specific research interests. Our students have access to award-winning faculty - many of whom are leaders in their field. Our faculty works closely with students creating new knowledge on a daily basis with their students.

Inspiring and Innovative Inter-Disciplinary Research Environment

Recognized for our unique interdisciplinary environment, students are often encouraged to work across departmental lines. As a result, our graduates have opportunities to engage in groundbreaking research and sharpen their ability to solve complex problems through leadership and collaboration.

In summary, the marketing group has a strong commitment to research and devotes considerable resources to training future scholars. We emphasize the development of sophisticated, state-of-the-art research skills that are required to solve fundamental research problems and create new knowledge in a chosen area of marketing. The Ph.D. program welcomes applications from candidates from all countries with distinguished academic backgrounds who are interested in pursuing a career in research universities. Admission to the marketing program at the Tepper School offers the student an opportunity to continue in this tradition of high achievement and excellence.

Research Topics

The research focus of our program directly translates in their early involvement in research projects. Our doctoral students work closely with faculty members to produce high quality research in several relevant marketing topics.

  • Behavioral and Experimental Economics
  • Charitable Giving and Nonprofit Marketing
  • Consumer Financial Decision Making
  • Consumer Happiness/Satisfaction
  • Electronic Commerce
  • Hedonic Adaptation
  • High Tech Marketing
  • Judgment and Decision Making
  • Micro-marketing
  • Optimal Pricing Strategies
  • Service Productivity and Performance Pay
  • Sports Marketing and Celebrity Endorsements
  • Structural Estimation Methods
  • Two-sided Market Pricing

P lease visit our Ph.D. Student Profiles page t o view the profiles of our current doctoral candidates.

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Smart. Open. Grounded. Inventive. Read our Ideas Made to Matter.

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Combine an international MBA with a deep dive into management science. A special opportunity for partner and affiliate schools only.

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Bring a business perspective to your technical and quantitative expertise with a bachelor’s degree in management, business analytics, or finance.

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Marketing addresses problems that organizations face in seeking to provide products and services that satisfy customers' demands. Students are expected to acquire a solid grasp of behavior and management science theory and method through their coursework. Relevant disciplines include behavioral science, economics, operations research, and statistics. Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work.

PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support systems has enhanced new product development for decades. Other award-winning research projects focus on customer satisfaction and the psychological underpinnings of economic and consumer behavior.

Marketing Faculty

More Information

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Example Thesis Topics

phd programs for marketing

Terry College of Business, University of Georgia

PhD in Marketing

Marketing student and professor

Preferred deadline: January 20

Anindita headshot

  • Terry Dean’s Advisory Council Distinguished Professor and Associate Professor , Department of Marketing

Program Overview

The PhD in Business Administration with a focus in Marketing provides students with both strong empirical skills in econometrics, psychometrics and statistics and strong theory development in consumer behavior, psychology and strategy.

The department and its faculty consistently rank high in terms of research productivity. The department is ranked 15th worldwide based on publications in the premier American Marketing Association (AMA) journals in 2010 – 2019. The department is also ranked 11th among all U.S. public schools in the UT-Dallas Business School Research Rankings 2019-2022. Faculty have won multiple research awards and serve on the editorial boards of prestigious academic journals.

Doctoral students work with faculty at all phases of the research process—from research question formulation, research design and data analysis to writing up the study. The culture is collegial and informal, with students viewed as colleagues and coauthors. Moreover, students are encouraged to work with multiple faculty, not just their chosen advisor or dissertation chair.

Student Profile

What kind of students are we looking for.

Consequently, the department looks for the following traits in PhD students:

  • Motivated, excited and intellectually curious about problems and issues
  • Disciplined and committed to think deeply about research problems and solutions
  • A willingness to learn econometric, psychometric and statistical skills
  • A willingness to learn about theoretical and conceptual issues in the field
  • Creative problem solvers
  • Business experience useful, but not a requirement.

Concentrations

Consumer behavior.

Consumer behavior research focuses on how consumers decide what and how much to consume and how consumers integrate different pieces of information (both consciously and unconsciously) to make predictions and judgments about their environment and target stimuli to inform their consumption decisions. Consumer behavior students take additional courses in psychology and sociology.

Consumer behavior students typically work with:

  • Marcus Cunha
  • Tari Dagogo-Jack
  • John Hulland
  • Charlotte Mason
  • Julio Sevilla
  • Jinjie Chen
  • Sarah Whitley

Marketing Strategy

Marketing strategy research focuses on the components of marketing capabilities and resources such as brands, consumer relationships, innovation, sales force management and their impact on brand, business unit, customer, firm and sales force and salesperson performance. Marketing strategy students typically take additional courses in economics, econometrics and statistical methods as well courses in corporate finance, management strategy, sociology and social psychology.

Marketing strategy students typically work with:

  • Neil Bendle
  • Sundar Bharadwaj
  • Anindita Chakravarty
  • Tatiana Dyachenko
  • Pengyuan Wang
  • Elham Yazdani

Typical Course Sequence

  • Consumer Behavior Track
  • Marketing Strategy Track
  • Marketing Department Seminar ( MARK 9550  Consumer Behavior I or  MARK 9450  Marketing Strategy I)
  • PSYC 6100  Cognitive Psychology
  • PSYC 6200  Advanced Social Psychology
  • POLS 7012  Introduction to Political Methodology
  • PSYC 6420  Advanced Experimental Psychology
  • Marketing Department Course ( MARK 9650  Multivariate Methods)
  • PSYC 6160  Sensory Psychology
  • PSYC 6430  Applied Regression Methods in Psychology
  • First Year Paper
  • Marketing Department Seminar ( MARK 9560  Consumer Behavior II or  MARK 9480  Marketing Strategy II)
  • PSYC 6250  Psychometrics
  • PSYC 8240  Judgment and Decision Making
  • POLS 8501  Advanced Quantitative Methods I – Discrete Choice
  • Marketing Department Course ( MARK 9700  Marketing Models)
  • SOCI 6220  Development of Sociological Theory
  • PSYC 8000  Advanced Topics in Psychology
  • Comprehensive Examination
  • Second Year Paper
  • Oral Marketing Candidacy Exam
  • Assuming the passing of comprehensive exams, students in Year 3 focus on making progress on existing research projects, beginning lead-authored work, and framing their dissertations.
  • Dissertation Research
  • Individual Research Interest
  • Prepare for AMA job interviews (AMA Summer Educators’ Conference)
  • Final Dissertation Defense
  • Marketing Department Seminar ( MARK 9450  Marketing Strategy I or  MARK 9550  Consumer Behavior I)
  • ECON 8010  Microeconomics
  • ECON 8110  Econometrics I
  • POLS 7014  Intermediate Political Methodology
  • Marketing Department Seminar ( MARK 9650  Multivariate Methods)
  • ECON 8120  Econometrics II
  • POLS 8501  Advanced Quantitative Methods OR  ECON 8020 Microeconomics II
  • Marketing Department Seminar ( MARK 9480  Marketing Strategy II or  MARK 9560  Consumer Behavior II)
  • ECON 8130  Econometrics III
  • Marketing Department seminar ( MARK 9700  Marketing Models)

All the marketing departmental courses are required courses. Electives chosen will need the approval of the Graduate Coordinator. 

PhD Student Academic Placements

Our PhD students have been successfully placed at research active universities. Some illustrative placements are as follows.

  • Ashish Sharma , University of North Carolina (Charlotte) (graduated 2018)
  • Kevin Sample , University of Rhode Island (graduated 2019)
  • Jessica Babin , Ohio University (graduated 2019
  • Vincent Zhang , University of Hong Kong (Hong Kong) (graduated 2020)
  • Youngtak Kim , University of Tennessee (Knoxville) (graduated 2022)
  • Lana Waschka , Elon University (graduated 2022)
  • Seoyoung Kim , Fordham University (graduated 2022)
  • Lan Anh Ton , Texas Christian University (graduated 2023)
  • Rachel Ramey , Colorado State University (graduated 2023)

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phd programs for marketing

From the Marketing Chair

phd programs for marketing

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

phd programs for marketing

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

portrait of phd marketing alumni Julia Levine

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

portrait of phd marketing alumni Sherry He

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

portrait of phd marketing alumni Kate Christensen

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif Headshot

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

phd programs for marketing

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

phd programs for marketing

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

phd programs for marketing

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

phd programs for marketing

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD Degree Program in Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Information Sessions about Admissions for 2024

We are happy to announce that we will hold two information sessions about Admissions to the Wharton Marketing PhD Program this fall. One in-person and one virtual. If you are interested in learning more about the program, research in marketing, and the admissions process, please visit here to sign up: 2024 PhD Admissions Information Sessions .

OBJECTIVES OF THE PROGRAM

The program’s specific objectives are:

  • To provide an interdisciplinary environment for the generation of creative ideas in marketing;
  • To provide sufficient analytic skills for evaluation (and implementation) of these ideas, i.e., critical insight;
  • To provide training in the communication of these ideas to others; and
  • To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn, i.e., the strategy of scholarly inquiry.

These objectives are implemented by means of a varied program of seminars, joint research projects, and colloquia.

DEGREE REQUIREMENTS

The Wharton Doctoral Programs consist of two distinct phases: pre-candidacy and candidacy. In general, during the pre-candidacy phase the student completes

  • the required coursework
  • preliminary examinations
  • any requirements imposed by the student’s specific Department or Program such as additional qualifying examinations and research papers.

Upon satisfying all of these requirements, the student applies in writing to their Department Ph.D. Faculty Coordinator for admission to candidacy. The Coordinator will review the student’s record and make a recommendation to the Vice Dean. Upon approval by the Vice Dean, the student is admitted to candidacy.

The candidacy phase comprises

  • preparation and defense of the dissertation proposal
  • doctoral dissertation
  • final defense of the dissertation

CANDIDACY REQUIREMENTS

The following are the specific requirements for the Marketing Department.

Before admission to candidacy , the student is required to:

  • Complete the required 15 credit units of graduate level courses as described in detail in the Coursework section below.
  • Take and pass the Marketing Qualifying Examination offered at the end of the first year.
  • Complete a faculty-supervised First Year Research Paper due approximately August 25, before the start of the second year.
  • Complete a faculty-supervised Second Year Research Pape r due by approximately August 25, before the start of the third year.
  • Complete all forms required by the University. Link to forms:  https://doctoral-inside.wharton.upenn.edu/forms/
  • The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units.
  • These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
  • Of the 15 course units, a maximum of 4 can consist of transfer courses for graduate work at other universities with approval of the Department’s PhD Coordinator.
  • In addition, only 2 of the 15 course units can be independent study courses.
  • Courses are taken from the following categories:

MAJOR Field Courses - 5.0 CU

The Marketing Department requires that students take five course units (cu) of Ph.D. seminars .

  • Students can select the Quantitative Track or the Consumer Behavior Track when choosing which marketing seminars to take, according to their research interests.
  • If a required Marketing Seminar is not offered, students may submit a request to the Marketing Department’s Doctoral Committee for a course substitution.
  • The required seminars are:

Consumer Behavior Track : 3 credit units as follows

  • MKTG 9500 (0.5 cu) and MKTG 9510 (0.5 cu)
  • MKTG 9520 (0.5 cu) and MKTG 9530 (0.5 cu)
  • MKTG 9540 (0.5 cu)
  • MKTG 9560 (0.5 cu)

Quantitative Track: 3 credit units as follows

  • MKTG 9540 (0.5 cu) and MKTG 9550 (0.5 cu)
  • MKTG 9560 (0.5 cu) and MKTG 9570 (0.5 cu)
  • MKTG 9500 (0.5 cu)
  • MKTG 9520 (0.5 cu)

Seminars required for all students : 2 credit units

  • MKTG 9400 (0.5 cu)
  • MKTG 9410 (0.5 cu)
  • MKTG 9420 (0.5 cu)
  • MKTG 9430 (0.5 cu)

Please see the links on the right for Course descriptions and schedules. Students wishing to take any of these courses need permission from the course instructor before they can register for them. Please see  Program Advising and Registration for details about how to enroll in these courses, and how to set up an Independent Study section (MKTG 9990).

Basic Courses - 3.0 to 4.0 CU

Economics Requirements

  • ECON 7100 and ECON 7110 ( Microeconomic Theory I & II) OR
  • ECON 6100 (Microeconomic Theory) and ECON 6110 (Game Theory and Applications) OR
  • BEPP 9500 (Managerial Economics)

Statistics Requirements

  • STAT 5000 and STAT 5010 (or PSYC 6110 and PSYC 6120)
  • STAT 5150 and 5160
  • STAT 5200 and 5210
  • STAT 9700 and 9710
  • ECON 7300 and 7310
  • SOCI 5351 (Quantitative Methods II) and STAT 5010

*Non-statistics Wharton PhD students may take STAT 9270, 9610 (Statistical Methodology – previously STAT 541), 9620 and STAT 5420  as electives only after fulfilling one of the required course combinations listed above. Students who would like to take these courses are required to ask for an interview with the instructor and receive his/her permission.

Exceptions to these sequences, or the ability to “mix and match” courses from these sequences, is allowed- however, must receive written approval from the current doctoral coordinator of the statistics department program.

Courses in a Related Field - 2.0 to 3.0 cu

Students also complete course units in related fields. A partial list of possible related fields includes:

  • Communications Research
  • Decision Processes
  • Econometrics
  • Information Systems
  • Operations Research

Electives - 4.0 to 5.0 cu

phd programs for marketing

  • Marketing Degree Program
  • Joint Doctoral Degree Program in Marketing and Psychology
  • FAQ about PhD in Marketing 
  • 2024 Information Sessions
  • Admissions Information
  • Recent PhD Placements
  • PhD Student Awards
  • PhD Alumni Awards
  • PhD Student Directory
  • Postdoctoral Researchers Directory
  • How the Wharton PhD Program Works
  • For Current Students

For more information or to request admission application forms:

APPLY TO WHARTON

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About / Departments

Marketing Department | Overview

Admissions and performance, advising and evaluation, research and interaction with faculty, quality and commitment, faculty/student collaboration, explore stern phd.

  • Meet with Us

Quantitative Marketing

Subrata K. Sen teaching

The PhD degree in Marketing is a research degree that is focused on developing cutting-edge skills that are needed to do research on the frontiers of marketing.

Behavioral Marketing

Shane Frederick teaching

The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

Yale Marketing Seminar

The Yale Marketing Seminar Series presents recent research papers in marketing. The goal is to bring researchers from other universities to the Yale campus to stimulate exchange of ideas and deepen understanding of marketing trends.

Marketing PhD Program

Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics. Faculty members in Marshall’s marketing department represent numerous theoretical backgrounds and substantive interests. As mentors, they encourage students to identify their own interests and develop the analytic and methodological skills to pursue their own research questions.

Marketing PhD Program

  • APPLY TODAY
  • ADMISSIONS EVENTS

CONCENTRATIONS

Quantitative marketing.

This area of marketing shares theories and methodologies with economics, mathematics, and statistics. Faculty advising students in this area are experts in a variety of topics such as

  • Applications of artificial intelligence in marketing
  • Understanding how businesses manage social interactions
  • The impact of digital platforms on different industries
  • Social networks and network structures in markets
  • Strategic pricing decisions
  • Distribution-channel strategies
  • Innovation and product growth
  • Global markets

Consumer Psychology

This area of marketing shares theories and methodologies with social and cognitive psychology and behavioral economics. Faculty advising students in this area are experts in a variety of topics such as

  • Status and luxury goods
  • Branding and consumers’ attachments to brands
  • Consumers’ strategies to maintain a positive self-evaluations
  • Emotions and their effects on consumers’ valuations of products
  • How the use of technology affects consumers’ enjoyment and memories of experiences
  • Consumers' responses to service and product failure
  • Budgeting and saving decisions
  • Consumer Creativity

Developing Marketing Scholars

The aim of the PhD program in marketing at USC is to develop outstanding researchers and prepare them for productive careers in academia. During their studies, students will transition from consumers of knowledge to producers and disseminators of knowledge.

Marshall’s PhD program in marketing is highly selective. The small size of the program allows for close collaborations between students and faculty and for students to tailor their program of study to fit their background and research interests.

From the beginning of the program, students have the opportunity to engage in different research projects and receive guidance and mentorship from faculty experts. Students are strongly encouraged to develop their own research program and have the freedom to pursue their own ideas.

Faculty members are experts in their areas and are highly committed to the training and guidance of PhD students.

Faculty Coordinator: Gülden Ülkümen, Professor of Marketing

REQUIREMENTS

During their first two years in the program, students are required to complete a series of classes in marketing as well as in other departments in Marshall and USC at large.

Within marketing, PhD students complete four marketing seminars (two in quantitative marketing and strategy, two in consumer behavior). These seminars cover the key areas of academic marketing research and provide students a broad perspective of the field of marketing.

Fall Semester — Even Years

MKT 613: Marketing Models in Consumer and Business-to-Business Markets

Spring Semester - Odd Years

MKT 616: Consumer Behavior Theory and Research

Fall Semester - Odd Years

MKT 615 Strategic and Marketing Mix Models

Spring Semester - Even Years

MKT 618: Consumer Behavior and Decision Making

In addition, students take classes in other departments in the business school (e.g., Management and Organizational Behavior, Data Science), as well as in departments across campus (e.g., economics, psychology, statistics, computer science).

First Year Summer Research Paper

The first year paper allows students to develop their own research interest and to demonstrate their research potential. Students develop an original research question and provide initial tests of their predictions. A faculty mentor and other marketing faculty form the first year research paper committee that guides the student’s process.

Qualifying Exam

Following the spring semester of their second year, students will take part in a qualifying exam that leads to the assessment of whether the student is ready for ascension to candidacy. The topics pursued in the qualifying exam often evolve into a substantial portion of the student’s dissertation. A faculty mentor and other faculty members from marketing and from outside the department form the qualifying exam committee that guides the student’s process.

After passing the qualifying exam, students are admitted to PhD candidacy and pursue their research, culminating in their dissertation.

Research Mentorship

Students work with different research mentors over the course of the program. In the first two years, students work with different faculty member each semester, in order to expose students to different researchers and research approaches. By the end of year two, students should have identified a primary research mentor who will guide them until completion of the dissertation, i.e., their faculty advisor.

Year 1: In year 1, the research mentor aims to advise the student with their courses, studies, and overall strategies in the program. Students may assist with a faculty research project if it offers a good learning experience and does not interfere with classes and other program requirements. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor may be involved in guiding the development of the first-year paper.

Year 2: In year 2, the student should gain further research skills by assisting the faculty mentor with a research project that offers a good learning experience. Activities may include data collection, data cleaning, data organizing, coding, and estimation for empirical projects, and checking models and proofs for theoretical projects. In some cases, the relationship may involve the student working on their own research project, in which case the research mentor serves as an advisor. Further, the research mentor advises the student in developing the second-year paper.

Year 3: In year 3, the student will continue to gain research skills by working on research projects from previous years that should involve different faculty. If not yet done, the student will start developing their own research projects and agenda. The research mentor will primarily serve as an advisor.

Year 4: In year 4, the student will continue to improve their research skills, advancing research projects from previous years, and start new ones. The research mentor will continue to serve as an advisor.

Year 5: In year 5, the research mentor serves to advise the student on completion of the dissertation. In most cases, the advisor will serve as the student’s dissertation chair.

You will work hands-on in a thriving research culture with constant exposure to new and important ideas. Marshall is ranked 5th in the world in research for the years 2018–2022 by the UT-Dallas Research Rankings.

Our faculty regularly publish in the field’s top journals, such as:

  • Journal of Marketing
  • Journal of Marketing Research
  • Journal of Consumer Research
  • Marketing Science
  • Management Science

Our faculty also continuously publish in the premiere journals of related disciplines

  • American Economic Review
  • Journal of Personality and Social Psychology
  • Journal of experimental Psychology: General
  • Psychological Science
  • The Rand Journal of Economics

Selective List of Journal Publications With Students

From the very beginning of the program, students collaborate with faculty on research projects with the goal of producing research that will be published in the top journals. Below, please find a selection of recent articles that resulted from these collaborations. * denote current or former PhD students.

Ceylan*, Gizem, Kristin Diehl, and Wendy Wood (forthcoming), “To Imagine or Not to Imagine: A Meta-Analysis Investigating the Effectiveness of Mental Simulation of Positive Experiences on Behavior,” Journal of Marketing .

Ceylan*, Gizem, Kristin Diehl, and Davide Proserpio (forthcoming), “Words Meet Photos: When and Why Visual Content Increases Review Helpfulness,” Journal of Marketing Research .

Chandrasekaran*, Deepa, Gerard J. Tellis and Gareth James (2022), “Leapfrogging, Cannibalization, and Survival during Disruptive Technological Change: The Critical Role of Rate of Disengagement,” Journal of Marketing.

D’Angelo*, Jennifer K., Kristin Diehl, and Lisa A. Cavanaugh. "Lead by Example? Custom-Made Examples Created by Close Others Lead Consumers to Make Dissimilar Choices." Journal of Consumer Research 46, no. 4 (2019): 750-773.

Donovan*, Leigh Anne and Priester, Joseph (2020). Exploring the psychological processes that underlie interpersonal forgiveness: Replication and extension of the model of motivated interpersonal forgiveness. Frontiers in Psychology.

Donovan*, Leigh Anne Novak, and Joseph R. Priester. "Exploring the psychological processes underlying interpersonal forgiveness: The superiority of motivated reasoning over empathy." Journal of Experimental Social Psychology 71 (2017): 16-30.

Dukes, Anthony and Yi Zhu* (2019) “Why Customer Service Frustrates Consumers: Exploiting Hassel Costs by a Tiered Customer Service Organization,” Marketing Science, 38(3): 500-515.

Hong*, Jihoon, Max Wei and Gerard J. Tellis (2022), “Machine Learning for Creativity: How Similarity Networks Can Identify Successful Projects in Crowdfunding,” Journal of Marketing .

Jayarajan*, Dinakar, S. Siddarth, and Jorge Silva-Risso. "Cannibalization vs. competition: An empirical study of the impact of product durability on automobile demand." International Journal of Research in Marketing 35, no. 4 (2018): 641-660.

Paulson*, Courtney, Lan Luo, and Gareth M. James. "Efficient large-scale internet media selection optimization for online display advertising." Journal of Marketing Research 55, no. 4 (2018): 489-506.

Pei*, Amy, and Dina Mayzlin (2021), "Influencing the Influencers." Marketing Science, forthcoming.

Proserpio, Davide, Isamar Troncoso*, and Francesca Valsesia* (2021) "Does gender matter? The effect of management responses on reviewing behavior." Marketing Science, Forthcoming.

Gerard J. Tellis, Ashish Sood, Nitish Sood, Sajeev Nair* (2023), “Lockdown Without Loss? A Natural Experiment of Net Payoffs from to Covid COVID-19,” Journal of Public Policy and Marketing .

Troncoso*, Isamar and Lan Luo (2023), “Look the Part? The Role of Profile Pictures in Online Labor Marketplace,” Marketing Science .

Valsesia*, Francesca and Kristin Diehl (2022), “Let Me Show You What I Did Versus What I Have: Sharing Experiential Versus Material Purchases Alters Authenticity and Liking of Social Media Users,” Journal of Consumer Research¸ Volume 49, October, p. 430-449.

Tellis, Gerard J., Deborah J. MacInnis, Seshadri Tirunillai*, and Yanwei Zhang*. "What drives virality (sharing) of online digital content? The critical role of information, emotion, and brand prominence." Journal of Marketing 83, no. 4 (2019): 1-20.

Valsesia*, Francesca, Kristin Diehl, and Joseph C. Nunes (2017), “Based on a True Story: Making People Believe the Unbelievable,” Journal of Experimental Social Psychology, 71, 105-110

Valsesia*, Francesca, Joseph C. Nunes, and Andrea Ordanini (2021), “I Am Not Talking to You: Partitioning an Audience in an Attempt to Solve the Self-Promotion Dilemma,” Organizational Behavior and Human Decision Processes, 165, 76-89.

Valsesia*, Francesca, Davide Proserpio, and Joseph C. Nunes. "The Positive Effect of Not Following Others on Social Media." Journal of Marketing Research (2020): 0022243720915467.

Xu*, Zibin, Yi Zhu and Shantanu Dutta (Forthcoming), “Platform Screening Strategies And The Role of Niche Sellers on Service Provision”, International Journal of Research in Marketing

Xu*, Zibin and Anthony Dukes, (2021) “Personalization, Customer Data Aggregation, and the Role of List Price,” Management Science, forthcoming.

Xu*, Zibin, and Anthony Dukes. "Product line design under preference uncertainty using aggregate consumer data." Marketing Science 38, no. 4 (2019): 669-689.

Zhang*, Mengxia and Lan Luo (2023), “Can Consumer Posted Photos Serve as a Leading Indicator of Restaurant Survival? Evidence from Yelp,” Management Science , Vol. 69, No. 1, 25–50

Zhu*, Yi and Anthony Dukes (2017), “Prominent Attributes under Limited Attention,” Marketing Science, 36(5): 683-698.

Faculty Honors

The research of our faculty has been recognized repeatedly as innovative and highly impactful. Faculty members have been named fellows in the field’s leading professional organizations.

  • American Marketing Association IO Lifetime Achievement Award
  • Vijay Mahajan Lifetime Contribution to Marketing Strategy Award
  • Alpha Kappa Psi Award
  • Harold H. Maynard Award
  • William F. O’Dell Award
  • Donald R. Lehmann Award
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  • INFORMS Society for Marketing Science Long-term Impact Award
  • Fellow of INFORMS Society for Marketing Science
  • Fellow of American Marketing Association
  • Fellow of Association of Consumer Research
  • Fellow of Society of Consumer Psychology

Proven Thought Leaders

Our faculty have a substantial role in shaping the discipline through their positions as editors, associate editors and editorial board members of:

  • Journal of Consumer Psychology

Our faculty also include former presidents of major professional organizations, such as the Association for Consumer Research, the Association for Consumer Psychology, and INFORMS Society of Marketing Science (ISMS).

Program Culture

The culture of the program is research focused, collegial, supportive, and highly interactive. PhD students are “junior colleagues” encouraged to participate in academic research with faculty from the very beginning. The low PhD student/faculty ratio coupled with the marketing faculty’s “open door” policy promotes frequent and meaningful interactions between faculty and students about research, careers and teaching. Students also serve as colleagues and mentors to each other and often develop papers together.

Research Environment Faculty and students attend weekly scholarly presentations from invited faculty from around the world. In addition internal brown bag seminars and reading groups allow students and faculty to exchange ideas and receive feedback on research topics.

Student Background Our students come from all of over the world. They have strong academic backgrounds and bring with them a variety of experiences prior to joining the program.

Awards Marketing Ph.D. students have contributed to the field by publishing in leading journals and winning numerous prestigious research awards, including the SCP Sheth Award and the William O’Dell Award for long term contributions to marketing for articles published in the Journal of Marketing Research. Students have been recipients of INFORMS Society for Marketing Science (ISMS) Doctoral Dissertation Competition Award, finalists for the John D. Little Award for best paper in Marketing Science, and early career achievement award in marketing. Student research proposals have been funded by the Marketing Science Institute (MSI) and the Institute for The Study of Business Markets (ISBM).

PHD STUDENTS

Stephan (steve) carney.

  • PhD Student in Marketing

Maansi Dalmia

Aparna jayaram, soohyun kim.

Our PhD graduates contribute to marketing research and practice throughout the world. We have a long history of mentoring PhD students who are on the faculty of top universities around the world.

Recent Placements (2023-2019)

Elisa Solinas (2023) Assistant Professor, IE, Spain

Wensi Zhang (2023) Assistant Professor, University of Texas at Dallas, USA

Gizem Ceylan (2022) Postdoctoral Researcher, Yale University

Ilya Lukibanov (2022) Data Scientist, AXS, USA

Sajeev Nair (2022) Assistant Professor, University of Kansas, USA

Isamar Troncoso (2022) Assistant Professor, Harvard Business School, USA

Chaumanix Dutton (2021) Assistant Professor, Arizona State University, USA

Jihoon Hong (2021) Assistant Professor, Arizona State University, USA

Mengxia Zhang (2021) Assistant Professor, Ivey Business School, Western University, Canada

Jennifer D'Angelo (2020) Assistant Professor, TCU, USA

Amy Pei (2020) Assistant Professor, Northeastern University, USA

Yao Yao (2019) Assistant Professor, San Diego State University, USA

APPLYING TO THE PhD PROGRAM

Dates + deadlines.

December 15, 2023: Application Deadline - Accounting, Data Sciences & Operations, and Management & Organization* 

January 15, 2024: Application Deadline - Finance & Business Economics and Marketing 

The link to the PhD Program application is available on the Admissions page and the next opportunity to apply is for Fall 2024 admission. Late applications may or may not be considered at the discretion of the admissions committee. 

Admissions decisions are made from mid-February to mid-April. You will be notified by email when a decision has been made.

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Ph.D. Program USC Marshall School of Business 3670 Trousdale Parkway, BRI 306 Los Angeles, California 90089-0809 EMAIL

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PhD in Marketing Program

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  • PhD in Business - Marketing

Who's It For?

Students admitted to the Marketing PhD program at Miami Herbert will work one-on-one with faculty to undertake original research in two areas:

  • Consumer psychology and behavioral decision making — the study of how individuals make decisions; more specifically, how consumers make choices in markets, and how marketing instruments (such as advertising and prices) affect these decisions
  • Quantitative marketing – empirical research on consumer and/or firm behavior that involves machine learning, AI, text/image processing, econometric modeling, and field experiments.

Program Type Doctoral

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Time Commitment Full Time

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One-on-One Mentoring with Faculty

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Renowned Faculty

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Small Program Size

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Top-Notch Research Resources

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Doctoral studies in marketing are designed as a five-year program. Depending on whether students seek to undertake work in the more quantitative areas of the field (marketing research methods and modeling) or behavioral areas (consumer decision making), they will complete one of two rigorous core-course sequences: one focusing on economics and the other on psychology. In addition to completing the core courses, students will undertake advanced coursework in their chosen area of study. Upon completion of coursework, students continue with a thorough one-on-one training with one or more faculty mentors in their area.

All students in the PhD in Business also complete a core curriculum. Follow the link below for details.

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Caglar Irmak

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Claudia Townsend

Meet your program coordinator.

Uzma Khan is an associate professor of marketing at Miami Herbert. Khan is an expert on consumer behavior, marketing management, and decision-making. Her research focuses on goals and motivation, sequential decision-making, self-control, risk perception, and choice architecture. Her work has been published in top journals including Journal of Consumer Research , Journal of Marketing Research, Management Science, and Psychological Science . She serves on editorial review boards for Journal of Marketing Research and Journal of Consumer Psychology and has consulted for clients in airline, education, and high-tech industries.

Uzma Khan

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Marketing concentration.

Welcome to our PhD program’s Marketing Concentration. To get a feel for our faculty and their research, please visit our Featured Research Faculty  page, where you will also be able to link to other research faculty and non-research faculty as well.

The marketing concentration embraces an approach to academic business research that increasingly centers relationships among academia, industry, and other constituencies (e.g., governments). Historically, marketing scholars have developed and tested theory, and often addressed managerially relevant issues. However, scholars are increasingly expected to include immediate managerial relevance in their research either as a primary focus or as part of a hybrid focus on both. Here, at the crossroads of theory and practice, lie especially rich studies that maximize value-added by combining rigor and relevance. And this, in turn, increases the chances of our students publishing in the field’s most prestigious journals, where their work is read by the field’s most prestigious scholars, and sometimes industry leaders. To produce such multi-faceted research, we cultivate relationships with external constituencies (businesses, museums, governments, etc.). These partners bring to the table cutting-edge applied knowledge (e.g., of business practices) as well as access to important data, such as an organization or industry’s existing (secondary) data, or data from field experiments we might conduct within our partners’ real-world settings.

Within academics, scholarly marketing is commonly broken down into three broad areas: managerial, behavioral, and modeling. These three areas overlap somewhat in topics, and overlap further as scholars bridge or combine them. And such combinations are encouraged as the field increasingly values more holistic research and multi-method approaches. That said, the backgrounds in theory, substantive knowledge, and methods required within these areas vary enough that most scholars remain ensconced primarily within one area. Not surprisingly, the areas’ journals and conferences remain partially distinct despite notable overlap.

Marketing’s managerial research focuses on how and why managers and firms do what they do, and how they can optimize their results. Surveys and qualitative methods are common in this research, though experiments are increasingly common, as are empirical models. The premier journals in marketing’s managerial area are the Journal of Marketing and Journal of Marketing Research , and two of the more popular top-tier journals are the Journal of the Academy of Marketing Science and Journal of Retailing . The premier annual conference is the American Marketing Association Summer Educators’ Conference (August), though many other respected conferences also exist.

Marketing’s behavioral research (often referred to as “consumer behavior”) focuses on (1) understanding how consumers think, feel, and make decisions about products and services, (2) how consumers interact with their products post-purchase, and (3) how different marketing interventions impact consumers in one way or another. Lab and field experiments remain the most common methods, though the discipline increasingly values multi-method approaches that also incorporate qualitative methods (e.g., focus groups), empirical modeling (e.g., econometric models of large data bases of family grocery purchases over time), and even anthropological methods such as participant observation, where, for example, scholars might live among a sub-culture or group for some time to better understand them. The premier journals in marketing’s behavioral area are the Journal of Consumer Research and the Journal of Marketing Research , and two of the more popular top-tier journals are the Journal of Consumer Psychology and Journal of Advertising . The premier annual conference is the Association for Consumer Research Conference (October), though many other respected conferences also exist.

Marketing’s modeling research focuses on the methodology of building and testing models, where the models usually require advanced statistical training and address practical business issues using real-world marketplace data. The most common type of modeling is that of empirical modeling, such as econometric models of large data bases of family grocery purchases over time. A smaller yet active area is that of analytical modeling, which consists of data-less mathematical models based on carefully constructed sets of premises, the derivations from which produce conclusions about how a particular market situation could, should, or will unfold. The premier journals in marketing’s modeling area are Marketing Science and the Journal of Marketing Research , and two of the more popular top-tier journals are Quantitative Marketing and Economics and the International Journal of Research in Marketing . The premier annual conference is the INFORMS Marketing Science Conference (June), though many other respected conferences also exist.

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Through a strong commitment to research, teaching and service, the mission of the UNC Kenan-Flagler Marketing Area is to highlight and advance the integral role marketing has in business, markets and society.

Research: We conduct, publish and disseminate cutting-edge research which combines managerial relevance with academic rigor to advance our understanding of consumers, organizations, markets and economies. We collaborate with students, research colleagues, industry leaders and policymakers.  We are a global leader in the field of empirical modeling. The American Marketing Association (AMA) ranked us as No. 1 for our decade-long research productivity in two top AMA journals between 2013 and 2023.

Teaching: We teach a wide range of marketing courses across many programs from the Undergraduate Business Program to graduate, including the Full-Time MBA , online MBA@UNC , and Evening, Weekend, and Charlotte Executive MBA Programs. Our goal is to educate students to become business leaders with strong marketing knowledge and skills who are prepared to lead in today’s dynamic and competitive markets.

Service: We are committed to serving our community.  We value our partnerships with students, alumni and leadership at the University of North Carolina at Chapel Hill, academic and research associations, business and industry leaders as well as local, state, national and international policymakers.

Our faculty members: View our marketing faculty members’ bios here.

Our PhD Program: Students learn to conduct research using rigorous empirical and analytical techniques in our  PhD Program in Marketing . We prepare doctoral students for careers in academia by excelling in research, teaching and service. That includes extensive one-on-one mentoring and advising, developing teaching skills, and offering collaborative and joint research opportunities.

For inquiries, please contact Marketing Area Chair Rajdeep Grewal or Clinical Professor of Marketing Claudia Kubowicz Malhotra .

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The pursuit of an advanced degree is about more than financial reward—it’s about personal growth, acquiring true expertise, embracing the joy of learning and broadening your career opportunities.

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Creativity Drives Online Master’s in Marketing

The challenges in this rapidly evolving field require creative solutions. Stonehill’s program, now offered fully online or in hybrid format, provides the skills students need to thrive.

Technology has both advanced and complicated marketing. In a world of targeted ads, algorithmic tracking, and infinite choices at our fingertips, how do marketers help their products cut through the noise?

Now with multiple tracks and offered fully online or in a hybrid format, Stonehill’s Master of Science in Marketing Program takes an approach that offers students a competitive advantage in the field: creativity. 

Creativity in Marketing is the first course that all marketing graduate students take, whether they’re pursuing digital marketing , experiential marketing , data analytics or any of the other marketing pathways. Students in Creativity in Marketing learn about and practice techniques centered on brainstorming, originality and innovation — skills that are essential to their future jobs. 

And yet — despite how fundamental those skills might be — you won’t find similar courses in rival programs, says Professor Kristin M. McGillicuddy , the program’s director. “I have not found another program out there that offers a true study of creativity. And students report that it’s incredibly useful, both during the course and in their work afterwards.”

In addition to this unique feature, the program is also distinguished by its strong mentoring. “Most of our competitors are really big schools,” McGillicuddy says. “At Stonehill, you get so much that’s personalized. The faculty is a strong team, and we’re all focused on meeting one-on-one with our students. And we all work in the field — and those experiences and connections make us assets for our students, too.”

A Degree That Offers Graduates a Competitive Edge

Creativity, customization, and convenience are what makes Stonehill’s marketing program work for students with a wide range of experiences and goals.

Sara Shevlin ’18 M’19 is among the graduates who have parlayed their marketing master’s degree into careers at organizations such as Live Nation Entertainment, Liberty Mutual Insurance, Dana Farber Cancer Center and Citizens Bank. “The professors did a great job preparing us as professionals,” says Shevlin, who is an operations manager at Live Nation Entertainment. “I am able to think from the perspective of guests to help improve their experience.”

For Panayiotis “Pano” Pavlidis M’24, a Stonehill basketball standout, his marketing master's is a key part of his long-range plan. The 6-foot-8-inch forward from Queens, New York, hopes to play professionally in his family’s home country of Cyprus once he graduates from the program.  “I’m very fortunate to be able to pursue my dream,” Pavlidis says. “But basketball doesn’t last forever. After basketball, I want to own my own business.”

Pavlidis has a bachelor’s in business management, but Stonehill’s program helped him strengthen other areas he knows he’ll need down the road. He says, “I felt like I had a great understanding of management and finance, but I needed to learn more about marketing, which is more creative, and more about attracting and connecting with people.”

In Creativity in Marketing , he found just what he was looking for. “It was so much fun,” Pavlidis says. “I still use techniques from that class all the time. I didn’t think of myself as a creative person before that class, but now I see that I can bring a lot to the table in terms of creativity.”

Eddie Rhee, professor of marketing

A Program Designed to Fit Busy Lives

Completing a master’s program while playing an NCAA Division I sport takes more than creativity, though. The enormous time Pavlidis has invested to make for his basketball career might make juggling it all impossible elsewhere — but not at Stonehill. 

“I really care about my sport and have to focus a lot on training, but I’m able to keep up or work ahead whenever I have free time,” Pavlidis explains. “And when I’m overloaded, I can always reach out to my professors and they’ll work with me.”

He’s not the only student who benefits from the flexible, personalized nature of the program. “I have classmates who drive from New Hampshire, or are parents, or have full time jobs,” Pavlidis says. “The flexibility of the program is really great.”

“Whatever else you have going on, if you have a passion for marketing or want to expand your knowledge, I recommend this program highly.”

An Opportunity for Those Seeking New Careers

Kim Mitchell M’24 knows about having a lot going on. After a 20-year career in public education, she’s making the transition to marketing through Stonehill’s marketing program — while working full-time and raising a child.

And just like Pavlidis, the best part of the program for Mitchell? The flexibility.

“It’s not the easiest thing to be a mid-career transitioner,” Mitchell admits. “But the student body is so welcoming, and the faculty support has been amazing. I never feel like I’m out here on my own. I always feel very supported.”

Mitchell, who has been working as a school counselor, had long been interested in marketing, but she wasn’t sure how to take the first step. “For years, people told me I should pursue marketing,” she explains. “I like people and I like understanding problems.” Now that she has finally made the leap, being on the other side of the student desk has been a thrill.

“I love being in the classroom,” Mitchell says. One semester she was on campus two nights a week; the next, she took some online classes and only had to be on campus for one night. “You have to structure your time well, but it’s very doable. I came in with no focus, and now I’ve found all of these areas I’m really jazzed about.” And since the program only takes one year of full-time coursework, she’s nearly launched already.

“I wanted to get this degree done and then get out there and do my thing,” Mitchell says. “And Stonehill’s program allows me to do that.”

Kate Lally is on Live! In the Bay, discussing the story behind "Kit & Sis" and "Dollie & Me Crafting."

Dual-Degree Feature a Great Option for Stonehill Undergrads

Kate Lally M’25 already knew she loved being at Stonehill — and the marketing master’s allowed her to pursue her career goals and stay on campus for an extra year.

Lally is a member of the Skyhawk Accelerated Dual Degree (Skyhawk ADD) program, which means that when she graduates with her bachelor’s this spring, she’ll have already begun her coursework for a one-year master’s.

Originally from California, Lally fell in love with Stonehill on her first visit. “The campus gave me this homey feeling,” she says. “I felt right at home the second I arrived, and I’ve loved every minute since.” 

Unlike Pavlidis and Mitchell, Lally has had experience with marketing for years — since she was 13 years old, in fact. She founded Kit & Sis , which makes crafting kits, guides, and supplies to children around the country, with her childhood best friends.

“We loved making crafts for our dolls, but it was so expensive,” she explains. So Lally and her co-founders started making the crafts themselves — and soon they were hosting crafting summer camps. When COVID-19 hit, they moved to Zoom camps and shipping their materials — and the company shifted to a subscription-based model.

For Lally, the opportunity to continue building her business education in a place she loves and feels comfortable is a no-brainer. “You can go to a new school, but you have to set down roots all over again,” she says. And once her dual-degree program ends?

“I’ve been my own boss since I was 13,” she says. “So, working in a more traditional corporate world is really interesting to me.”

That’s probably not an answer you’d get from most marketing students — but then again, in Stonehill’s master’s program, no two answers will be the same.

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Earn Your Marketing Master's Degree

The Master of Science (M.S.) in Marketing Program, offered through Stonehill’s Meehan School of Business, is available fully online or in a hybrid format. It provides the expertise and knowledge needed to advance and lead in an ever-evolving 21st-century marketing environment.

phd programs for marketing

Skyhawk Accelerated Dual Degree

The Skyhawk Accelerated Dual Degree is a pathway for Stonehill students to efficiently earn two degrees and make a seamless transition from their undergraduate courses to graduate study.

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Graduate & Professional Studies Open House

Join Stonehill Graduate & Professional Studies for an Open House on Saturday, March 23. Stop by throughout the morning to learn more about our graduate and certificate program offerings.

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The Right Fit - How to Find the Right Master’s Program For Your Career Goals

Sreyoshi Battacharya

“The best investment you can make is in yourself," Warren Buffet once said.  For business professionals, that means pursuing a business master’s program, of which there are many types, from an MBA or Master of Business and Technology to specialized business master’s. Choosing the master’s program that aligns your passions with your career goals involves weighing multiple factors. To make a balanced decision, you’ll need careful planning, starting with:

Career aspirations

Charting a roadmap of what excites you career-wise helps you narrow down options. Ask yourself, what will a master’s degree add to my career profile? What area of knowledge am I interested in? What domains —entrepreneurial, technical, communication, financial, professional, interpersonal — align with my past educational qualifications and future career endeavors?

Degree of fit

Next, identify schools that match your career aspirations. If possible, visit schools and meet students and faculty to gain unique insights into the culture. Studying the academic requirements and course curricula of the schools you are interested in can help distill what you want from your career and the degree that you are seeking. Are the course contents aligning with your career goals? Are there experiential learning opportunities that will provide real-life work scenarios for you?

phd programs for marketing

Find your calling

Most universities understand individual differences in academic interests and offer course electives and specializations within programs to help you customize your education. Different universities may offer similar programs with slight variations. Each university hopes their program best fits you, but ultimately, it’s critical to ask yourself if the school’s unique cornerstone and course foundations dovetail with what will lead to a satisfying career.

Connecting with the program specialist, faculty members and students via information sessions and webinars or even emails can be helpful in gaining firsthand perspectives on the programs. Seek advice from them and your mentor(s) or career counselors for multiple perspectives. They can help align your academic and career goals. Gathering information on tuition, living fees, scholarships and financial aid can further assist in making a serious, committed decision to join a master’s program.

phd programs for marketing

Be pragmatic as you pursue your goals. Evaluating the prospects within your field of interest is a smart approach to assessing the long-term demand for your skill set. Engaging in conversations with subject matter experts, fellow students and professors will clarify doubts and confirm your instincts. Conducting a comprehensive evaluation can minimize potential hurdles in your future academic and career journey. As you draw near to your decision, give yourself permission to trust your gut.

The obvious question that comes to mind is, why should I get a master’s degree? Here’s what convinced Daniels School of Business students:

  • Knowledge expansion : Arpita Raman, MSHRM ’24, has a background in psychology, and a top-ranked MS in HR degree was the right path for her to further her knowledge and career trajectory. “My interest in organizational behavior aligned directly with the expertise of Dr. Brian Chupp and Dr. Brad Alge. I wanted to work with them to gain more knowledge on relevant topics and choose my preferred specialization. The practical experiences through case competitions, workshops, internships, and exposure to the Society for Human Resource Management (SHRM) caught my eye.”
  • Switching careers : A master’s degree can be a segue into a different career trajectory that can be a better professional fit and bring more joy to working. Dhrumil Gala, MS Global Supply Chain Management ’23, wanted to pivot from finance, and a master’s degree from a reputed university allowed him that opportunity. “My push had more to do with me wanting to make a career switch. I started off as a finance/business major. I completed my Chartered Accountancy course, and then started working in manufacturing/logistics. This is when I realized that going back to school would be a good alternative.”
  • Launchpad for entrepreneurial mindsets : In an ever-evolving marketplace, entrepreneurship is increasingly common. Gala expects that his master’s offers flexibility. He can gain experience, then attempt entrepreneurial endeavors. “My preferred career trajectory will be to work in the supply chain space for a few years, gain experience and expertise and try my hand at entrepreneurship. Supply chain skill sets are highly transferable and can be used in various industries.”
  • Brand value : Gala elaborated that his Master of Global Supply Chain Management from Purdue "was one of the best-ranked MS programs in the U.S. and is STEM-designated. Supply chain MBAs don’t qualify as STEM, which becomes a huge dealbreaker. Purdue’s brand and recognition speak for itself.”

phd programs for marketing

In sum, choosing to pursue graduate studies in a master’s program is a life-altering decision, and you have the potential to transform your career with the right one. This decision should not be hurried, imposed or fast-tracked. Avoiding a few pitfalls can save you time, effort and confusion.

  • There is a difference between a business specialty master's degree and an MBA/MBT (Master of Business and Technology) . While MBA/MBTs and specialty master’s degrees all provide an understanding of how businesses work, an MBA offers a broader understanding of business, an MBT provides technology experts with tech and business training, and a specialty master’s explores in-depth knowledge in one key business area.
  • You are neither too young, nor too old to get a master’s degree. This is not a competition, and you are in a race with no one else. Do what serves your goals.
  • You are not alone. There are always resources you can use. Ask questions and seek feedback and guidance. If you’re uncertain about your experience or preparedness, talk through your qualifications with a program specialist at your prospective school rather than write yourself off as not ready.
  • If finances concern you, consider the overall return on investment for your master’s degree. The Daniels School of Business offers ROI information for each program on the tuition page.

If you would like to receive more information about pursuing a business master’s at the Mitchell E. Daniels, Jr. School of Business, please fill out the form and a program specialist will be in touch!

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3 On-Campus Degrees in Marketing in India for 2024

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POST GRADUATE DIPLOMA IN MARKETING AND SALES MANAGEMENT

Amity online.

Amity Online

  • Ghaziabad, India

A two-year (4 semesters) programme offering a comprehensive study of a wide range of theoretical concepts and functional areas in Marketing & Sales Management. This programme enables you with the ability to create brand strategies for businesses, develop an advertising campaign, sell in multiple situations, and work as a marketing consultant.

Post Graduate Program in Market Research (PGPMR)

Northpoint centre of learning.

Northpoint Centre of Learning

  • India Online, India

Postgraduate Certificate

The task of market research (MR) is to provide management with relevant, accurate, reliable, valid and current information. Competitive marketing environment and the ever-increasing costs attributed to poor decision making requires that market research provides sound information.

Post Graduate Program in Marketing Communications

  • Mumbai, India

Unlike other advertising courses, the Northpoint Post Graduate Program in Marketing Communications with a specialization in Advertising, Creative and Digital Marketing Communications is not a strict book-based course.

Popular degree type

Popular education type

On-Campus Degrees in Marketing

Marketing programs may provide students with specific skills and knowledge associated with the identification of target audiences, the creation of pricing strategies, the development of services and products and the implementation of advertising methods to reach the appropriate consumers.

Found in the Southern part of Asia, the Republic of India is second most populated country in the world with approximately 1.27 billion people. India has four types of universities; Central Universities, State Universities, Deemed University and Private Universities consisting in over 550+ institutions.

Digital Marketing Career Paths: How Tiago Went From Scientist to Marketing Manager

Meet Tiago . With a background in biochemistry, scientific research, and molecular biology, you might not think he’d be destined for a career in digital marketing!

Tiago began to realize the value that digital marketing can bring to any business, and explored digital marketing career paths. After getting a masters degree in marketing, he decided to deepen his understanding and study with CareerFoundry. Now, he works as a Key Account Manager for Pelago Bioscience AB.

We spoke to Tiago recently to find out what his experience was like with the Digital Marketing Program , how he plans on using his newfound knowledge in the workplace, and why a digital marketing skillset really is suited for any career path.

If you’re inspired by his story and interested in digital marketing, try out our free 6-day course in digital marketing .

Hi Tiago! Please can you tell me a bit about yourself and your background?

I am originally from Portugal, where I grew up and lived until I was 22. I studied biochemistry at Porto University, and went as an exchange student to Sweden. During that period, I got invited to stay for three more years, to do my PhD within the same subject.

After my PhD, I took a sabbatical year and did a round-the-world trip. I then continued my trajectory within the field of research, but this time in a company. I spent half a year working in San Francisco, before I returned to Stockholm. I was offered a position with a small company there working in the field of oncology, and I was there for eight years. 

What made you turn your attention to marketing?

During those years working in Stockholm, I got more and more interested in what was happening “outside” the lab, and how the value of the projects I was involved in was translated in the context of the business.

With that in mind, I actually went back to university and started a master’s in marketing. That proved to be quite challenging as the last time I had been in a classroom was 20 years ago! But it was also rewarding, as I managed to test myself with a completely new way of thinking and looking at the world around me.

What were you doing before you discovered CareerFoundry?

I was actively looking for a job. I had wrapped up my master’s studies, and was trying to find jobs where I could combine my marketing knowledge and my scientific background.

And what made you want to further invest in digital marketing and study with CareerFoundry?

Having completed the master’s in marketing, I felt that I had good theoretical knowledge, but I lacked some practical experience. 

Also, the master’s program didn’t really focus on new trends or tools that are crucial nowadays—and those are essentially digital. So it was a great opportunity to come across this program at CareerFoundry, and be able to expand my knowledge even further!

You took the free digital marketing short course before signing up for the Digital Marketing Program. What did you think of the short course?

It was a good introduction for what was coming. I immediately got a good feeling because the material was quite easy to follow, and it was full of very practical exercises, which was what I was looking for.

How was your experience during the program itself? Do you have a particular highlight?

I liked the way it was structured. I enjoyed that it gave me the chance to get acquainted with relevant tools , and have practical, hands-on experience being guided through those tools and their processes. 

What was the most challenging part of the program?

Coming from a scientific background, everything related to creativity was the most challenging part for me. 

Also, I actually landed a job in the meantime (while still studying), and it became trickier to organize my time between job, social life, exercise, and the tasks from the course.

Can you tell us what your relationship was like with your mentor and tutor?

Ah, my relationship was great from the beginning! Stefanie was always so supportive, available to provide feedback on my tasks, and discuss things that I was hanging more difficulty with.  She had great ideas when I was stuck, and things were really so much easier after I consulted with her.

Let’s talk about the portfolio projects you created in the program. What did you enjoy about creating them? What was challenging about the process?

Each project posed a different challenge, and required different approaches. I enjoyed that a lot; the fact that I was learning so much, and applying that knowledge into something practical, and seeing a result.

Want to see more of Tiago’s project? Check out his Intro to Digital Marketing portfolio project.

The challenging parts, for me, were always the ones that required creativity. I always felt uneasy when I had to design posts or an infographic , or come up with a color palette. 

What I enjoyed the most was getting the chance to have hands-on experience using digital tools and different marketing channels . Also, as the projects were in completely different subjects, it was fun to have so much variety in my work.

Want to see more of Tiago’s project? Check out his main portfolio project.

You’re now working as a key account manager for a biotech company. Did CareerFoundry help you with the transition to a digital marketing career path?

Totally! It gave me so much knowledge, so many tools to learn, and also a great way to structure ideas, and action plans. In my current role, I am able to take some of these learnings and try to apply them,  even though I am not strictly involved in marketing activities.

As I mentioned earlier, being in a working environment triggered my initial curiosity of the world of digital marketing. Happily, I’ve managed to make a transition to a position where I apply most of that knowledge!

That’s amazing, congratulations! What would you say is the most rewarding thing about a career in digital marketing?

Lots of things come to mind. Being in possession of new skills that can make me a desired professional by companies, the fact I can apply this knowledge to any sector or role, being able to discover and experiment with new ideas, iterate, and develop them—these are all important to me. 

More practically, I’d say solving problems, conducting A/B tests, improving customer experience, and engaging audiences. All of that also resonates with me and my personality, so those are definitely what I consider as rewards for this career path!

What are your hopes for your career path?

I hope that I can be more and more involved with digital marketing and make use of what I’ve learned so far. 

I think being part of a marketing team can be fun; the exchange of ideas and trying out new things. Now that I have the basis, I want to further develop and apply these skills.

What advice would you offer to someone thinking of taking the CareerFoundry Digital Marketing Program?

If you are someone who likes to explore, experiment, and learn from your results, you will have a great time on the program! 

On top of that, you will be well accompanied and supported by the CareerFoundry team , who will help you at each step of the way. Good luck!

Thank you for sharing your story with us, Tiago! I wish you lots of luck in your future marketing career!

Feeling motivated by Tiago’s story? Get a taster of digital marketing with this free, introductory short course . If you’d like some help figuring out your options for a career change, book a free call with an expert program advisor.

PhD Admissions

PhD Students - 2022 Cohort

Admission Requirements

A baccalaureate or master’s degree in nursing from a U.S. program accredited by the Accreditation Commission for Education in Nursing (ACEN) or the Commission on Collegiate Nursing Education (CCNE) or an international program with commensurate standards is required for admission to the PhD Program in Nursing.

Post-baccalaureate Students

Applicants with a baccalaureate degree in nursing must demonstrate exceptional academic qualifications, have clear research-oriented career goals, and choose a dissertation topic congruent with the research program of a Graduate Faculty member in the School of Nursing. Applicants with baccalaureate degrees must complete a nursing research and a graduate-level statistics course.

Applying for Admission

The following admission materials must be submitted online to the  Duke University Graduate School . Prospective applicants should familiarize themselves with the Graduate School requirements.

Official, confidential transcript(s) of all college-level coursework.

Optional GRE (Graduate Record Examination) scores - Applicants can submit GRE scores should they feel the scores enhance their application. [Taken within the past 5 years]. For a free online GRE guide, see  http://www.greguide.com / . For free online GRE practice tests, see  http://www.greguide.com/gre-practice-tests.html . Or visit Go Grad for the GRE Guidebook .

Three letters of recommendation. These letters should be solicited from individuals with doctoral degrees who can address the applicant’s academic abilities and potential for doctoral study.

English language proficiency test scores. Foreign graduates must submit either the Test of English as a Foreign Language (TOEFL) or the International Language Testing System (IELTS) accepted, but IELTS is preferred.

Personal Statement. Applicants should submit a paper (1 - 2 typed pages, 12-point font, single-spaced) indicating:

Purposes and objectives for undertaking graduate study

Research interests and career goals

Strengths and weaknesses in the chosen field

A description of a prior research project or research participation and how this has influenced career choice and desire to pursue graduate studies

Reasons for choosing Duke for PhD studies

Name(s) of PhD Nursing faculty members in the School whose research program most closely fits with the applicant’s research interests.

The application and the $95 application fee must be received by December 1.

Holistic Admissions

The Duke University School of Nursing PhD Program is committed to holistic admissions. A holistic review is a university admissions strategy that assesses an applicant’s unique experiences alongside traditional measures of academic achievement such as grades and test scores. It is designed to help universities consider a broad range of factors reflecting the applicant’s academic readiness, contribution to the incoming class, and potential for success both in school and later as a professional.

Holistic review, when used in combination with a variety of other mission-based practices, constitutes a holistic admission process. Many colleges and universities have employed a holistic admission process to assemble a diverse class of students with the background, qualities, and skills needed for success in the profession.

As part of the Duke University School of Nursing PhD Program holistic review process, faculty review principles of holistic admissions prior to reviewing applications. The PhD Program Admissions Committee utilizes an adapted version of the Duke University Center for Exemplary Mentoring holistic admissions review rubric to guide the evaluation of each applicant.

Personal Interview

Applicants may be asked to interview by Zoom or come to campus for an interview. The School covers the costs for campus interview travel except for international travel. International applicants are interviewed via Zoom.

Duke University's Annual Clery Security Report as Mandated by Federal Statute 20 USC § 1092

The Annual Security Report and Annual Fire Safety Report include institutional policies concerning campus safety and security, as well as statistics for the previous three years concerning reported crimes that occurred on Duke University property and on public property adjacent to campus and fires that have occurred in residence halls. A copy of this Report can be obtained by contacting the Duke Police Department at 684-4602 or writing to 502 Oregon Street, Durham, NC 27708, or by accessing:  duke.edu/police/news_stats/clery

Technology Requirements

Learn more on recommended computer specifications and Duke Office of Information Technology-supported software here .

Students with Disabilities: Duke University encourages persons with disabilities to participate in its programs and activities. If you anticipate needing any type of accommodation or have questions about the physical access provided, please get in touch with the Duke Student Disability Access Office  in advance of your participation or visit.

Nursing License

Students must hold a valid current nursing license in a U.S. state, preferably North Carolina. To obtain information about nurse licensure procedures for the State of North Carolina, consult the  Licensure/Listing Page of the North Carolina Board of Nursing website , or telephone the North Carolina Board of Nursing at (919) 782-3211. Exceptions to holding a U.S state nursing license for international students can be waived by the PhD Program Director.

All PhD in Nursing applicants are required to have a baccalaureate or master’s degree in nursing accredited by either the Accreditation Commission for Education in Nursing (ACEN) or the Commission on Collegiate Nursing Education (CCNE), or an international nursing program with commensurate standards.

Applicants are expected to have completed a graduate-level statistics course prior to starting the program. This course must have been completed within the last 5 years.

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  2. Check Out the Top 10 Degree Programs for a PhD in Marketing Online

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  3. 2023 Best Online PhD in Marketing Programs [Doctorate Guide]

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  4. 2024 Best Online PhD in Marketing Programs [Doctorate Guide]

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  1. Marketing

    Marketing. The doctoral program in Marketing draws on a variety of underlying disciplines to research important marketing management problems centered on the immediate and future needs and wants of customers. Students in the marketing program work closely with faculty in the Marketing Unit and engage in a broad spectrum of disciplinary bases.

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    Evanston, IL •. Northwestern University •. Graduate School. •. 16 reviews. Master's Student: An MBA (Master of Business Administration) academic experience typically involves a rigorous and comprehensive curriculum designed to equip students with the knowledge, skills, and perspectives needed for leadership roles in various areas of business.

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    Its PhD program in marketing focuses on developing teaching and research skills and helps students prepare for careers in various research settings. The program offers small class sizes and promotes a collaborative environment. Semester hours: 72. Tuition: $414.60 per credit hour. Acceptance rate: 81.8%.

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    The Marketing Program requires students to have a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. ... Marketing Program Doctoral Coordinator Prof. Ron Berman Associate Professor of Marketing Email: [email protected] Phone: (215) 573-4831. 0. Faculty Members. 0.

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    The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab's research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics ...

  6. PhD Admissions in Marketing

    The Marketing PhD program is top-rated and highly selective; we usually admit only four students a year. To begin the application process, we'll ask you to create an account with us. This will keep your application secure and allow you to edit and revise your information before final submission. To be considered for the program applicants must ...

  7. PhD Programs in Marketing

    The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

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    The Tepper School's doctoral program in marketing has a reputation of producing highly skilled and innovative researchers who are well grounded in the basic disciplines underlying marketing thought and who practice and create the state-of-the-art in marketing. Most go on to become faculty members at premier academic institutions throughout the ...

  9. Marketing Department

    Stern's Marketing Ph.D. program is extremely selective and, once accepted, students benefit from the faculty's dedication to ensuring a positive and productive doctoral experience. The department fosters a nurturing environment with close collaboration between doctoral students and faculty members. By the time students graduate, most have ...

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    Through workshops, seminars, and applied and theoretical research with faculty, candidates gain experience that is the prerequisite for independent work. PhD candidates work alongside MIT Sloan's world-renowned marketing faculty. The pioneering research of MIT Sloan faculty in building and implementing marketing models and decision-support ...

  11. PhD in Marketing

    Program Overview. The PhD in Business Administration with a focus in Marketing provides students with both strong empirical skills in econometrics, psychometrics and statistics and strong theory development in consumer behavior, psychology and strategy. The department and its faculty consistently rank high in terms of research productivity.

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    Marketing. Marketing. Behavioral, quantitative and managerial orientations are all reflected in the individual interests of the marketing faculty who, in collaboration with doctoral students, are actively involved in groundbreaking research. Students understand, explain and predict the effectiveness of various marketing strategies and to ...

  13. PhD Degree Program in Marketing

    The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units. These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra. Of the 15 course units, a maximum of 4 can consist of transfer ...

  14. Overview of Ph.D. Program in Marketing

    The Doctoral Program in Marketing selects an average of two students each year from an impressive pool of applicants. The GMAT scores of students admitted in the last ten years average over 700. Despite the relatively small size of our program, our students have won competitive Stern School awards in seven of the last nine years: the Herman E ...

  15. Marketing

    Behavioral Marketing. The PhD program in Behavioral Marketing at Yale focuses on how individuals think and behave in consumer-relevant domains. The program of study is inter-disciplinary, drawing from the fields of consumer behavior, social psychology, cognitive psychology, decision research, and behavioral economics.

  16. PhD Program Marketing

    Marketing PhD Program Marketing is an interdisciplinary field that examines the interactions of consumers and businesses in the marketplace. Academic research in marketing draws upon theories and methodology from a wide variety of fields, including psychology, sociology, mathematics, statistics, and economics.

  17. PhD in Business

    The marketing faculty at Miami Herbert have a world-renowned reputation for pioneering contributions to both basic theoretical and applied areas of the field. Students admitted to the Marketing PhD program at Miami Herbert will work one-on-one with faculty to undertake original research in two areas: Consumer psychology and behavioral decision ...

  18. Marketing Concentration

    Overview. Welcome to our PhD program's Marketing Concentration. To get a feel for our faculty and their research, please visit our Featured Research Faculty page, where you will also be able to link to other research faculty and non-research faculty as well.. The marketing concentration embraces an approach to academic business research that increasingly centers relationships among academia ...

  19. Marketing

    The American Marketing Association (AMA) ranked us as No. 1 for our decade-long research productivity in two top AMA journals between 2013 and 2023. Teaching: We teach a wide range of marketing courses across many programs from the Undergraduate Business Program to graduate, including the Full-Time MBA , online MBA@UNC , and Evening, Weekend ...

  20. Saint Peters University

    Graduate Programs. The pursuit of an advanced degree is about more than financial reward—it's about personal growth, acquiring true expertise, embracing the joy of learning and broadening your career opportunities. Saint Peter's University master's and doctoral programs are designed to make this pursuit available to everyone, students ...

  21. Doctoral School of Economics

    The Economics PhD programme is designed to prepare professionals in economic research and education of the highest academic calibre in Russia, as well as the global academia. The Doctoral School of Economics offers training in the following fields: Economic Theory. Mathematical, Statistical and Instrumental Methods of Economics.

  22. Study PhD Programmes in Moscow, Russia

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  24. Creativity Drives Online Master's in Marketing

    Now with multiple tracks and offered fully online or in a hybrid format, Stonehill's Master of Science in Marketing Program takes an approach that offers students a competitive advantage in the field: creativity. Creativity in Marketing is the first course that all marketing graduate students take, whether they're pursuing digital marketing ...

  25. How to Find the Right Master's Program For Your Career Goals

    Seek advice from them and your mentor (s) or career counselors for multiple perspectives. They can help align your academic and career goals. Gathering information on tuition, living fees, scholarships and financial aid can further assist in making a serious, committed decision to join a master's program. Be pragmatic as you pursue your goals.

  26. What Degree Do You Need to Be a Therapist?

    Many therapists choose one of the following degrees. Master of Arts in Education in Marriage and Family Counseling. If you choose to pursue a doctorate, you can choose from a Doctor of Psychology (PsyD), Doctor of Philosophy (PhD), Doctor of Education (EdD), or Doctor of Professional Counseling (DPC) program. Another option is to earn a medical ...

  27. 3 Top On-Campus Degrees in Marketing in India for 2024

    On-Campus. English. A two-year (4 semesters) programme offering a comprehensive study of a wide range of theoretical concepts and functional areas in Marketing & Sales Management. This programme enables you with the ability to create brand strategies for businesses, develop an advertising campaign, sell in multiple situations, and work as a ...

  28. Where To Earn An Online Doctorate in Information Technology In 2024

    The cost of earning an online doctorate in information technology can vary drastically from school to school. At the University of the Cumberlands, this degree costs around $33,000 in total ...

  29. Digital Marketing Career Paths: Tiago's Path to Account Manager

    Now, he works as a Key Account Manager for Pelago Bioscience AB. We spoke to Tiago recently to find out what his experience was like with the Digital Marketing Program, how he plans on using his newfound knowledge in the workplace, and why a digital marketing skillset really is suited for any career path. If you're inspired by his story and ...

  30. PhD Admissions

    The PhD Program Admissions Committee utilizes an adapted version of the Duke University Center for Exemplary Mentoring holistic admissions review rubric to guide the evaluation of each applicant. Personal Interview. Applicants may be asked to interview by Zoom or come to campus for an interview. The School covers the costs for campus interview ...