social media etiquette presentation

15 Social Media Etiquette Blunders (And How To Avoid Them)

The rules of social media etiquette are sometimes unspoken — but no longer! We teach you how to make sure your posts don’t cross the line.

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We’ve all cringed at a brand’s tone-deaf post or hashtag fail. These social snafus often come down to a misunderstanding of unspoken social media etiquette.

Social media can seem informal, but if you’re not posting on your personal account, you still have to follow a few rules of engagement. Social media etiquette is more important than ever, especially now that brands are expected to be “human” and “authentic” online.

In this article, we’ll dive deep into the dos and don’ts of social media behavior for brands. From crafting the perfect tweet to handling a crisis, we’ll cover everything you need to know to ace your brand’s social media presence.

Bonus: Read the step-by-step social media strategy guide   with pro tips on how to grow your social media presence.

What is social media etiquette, and why does it matter?

Social media etiquette is a set of conventions that dictate acceptable behavior for brands on social media platforms. These informal (often unspoken) rules outline how companies should present themselves, respond to feedback, and engage with their audience.

Brands that want to protect their reputations and build lasting customer relationships need to understand social media etiquette. Following these conventions can help you strengthen your online image and foster a sense of trust among followers.

Here are a few concrete reasons why a business should care about the dos and don’ts of digital etiquette:

Maintains your company’s reputation

Social media is a public forum, so anything you post is visible to the world. A post that violates these norms can tarnish a brand’s reputation and alienate followers.

Protects your brand from legal hurdles

If your brand operates in a regulated space and must adhere to strict privacy and compliance rules, social media etiquette can keep you on the right side of the law while still engaging with your audience.

Assists in navigating charged situations

Brands need to be prepared for a crisis. Clear etiquette guidelines can help brands respond appropriately, mitigate fallout, and protect your image.

Ensures your brand remains empathetic

Brands that ignore social media etiquette can come across as unprofessional or uncaring. This can lead to customer dissatisfaction and lost business.

15 social media etiquette blunders and how to avoid them

To help your brand avoid any costly missteps, we’ve compiled a list of 15 social media etiquette blunders and how to avoid them.

1. Using hashtags like they’re going out of style

Have you ever seen a post with a list of hashtags that’s longer than the caption?

Overloading on hashtags often looks messy, but that’s not the only issue. Hashtags are important, but quality and relevance matter way more than quantity.

First: sure, hashtags can be an effective way to increase the visibility of your posts. But when used to excess, they can come across as spammy and annoying.

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Too many hashtags can dilute your message and make it difficult for readers to follow the conversation. Plus, using irrelevant hashtags can make your content less discoverable.

Fortunately, this social media etiquette goof-up isn’t that hard to avoid. We’ve got a complete guide on how to use hashtags on every network (including how many to use).

2. Ignoring your audience’s messages and comments

Unlike many marketing channels, social media is a two-way street. Tuning out of the conversation by ignoring your followers’ messages, comments, or queries is a big no-no.

Social media is all about engagement and building relationships with your followers. When a brand ignores or hides comments, it looks like it doesn’t care — and people notice. That’s a surefire way to lose followers and hurt your brand’s reputation.

Plus, nobody wants to feel like they’re shouting into a void. When people take the time to comment or send a message to your brand, they expect a response.

That’s why it’s crucial to respond to comments and messages. A social media monitoring tool makes it easy for your team to respond promptly to all inquiries.

3. Generating fake engagement through spam bots

It can be tempting to boost your numbers by purchasing followers or using spam bots to like your own posts. But not only is this practical unethical, it can actually harm your brand’s reputation.

Fake engagement can create a false sense of success. You’re really only hurting yourself by artificially inflating your numbers.

Plus, bots are easy to spot. When an account with tons of followers gets almost no engagement, people get suspicious.

And it’s not just followers who will notice, either. Social media algorithms are getting smarter and can detect unauthentic engagement. This could lead to penalties and even account suspension.

Don’t risk your brand’s reputation. Instead, focus on creating valuable content for your actual audience.

Still tempted to buy followers? Before you whip out your credit card, check out our results:

4. Cross-posting without repurposing content for each platform

TikTok, Twitter, Facebook, Instagram, LinkedIn. Each channel serves a different purpose and caters to a different segment of your target audience.

Copying and pasting the same post across many platforms may seem like a time-saver. But it’s often a mistake. Cross-posting without repurposing doesn’t help build a brand’s credibility on that platform.

@hootsuite Times 👏 are 👏 changing 👏 Cross-posting across all social networks is so 2022… In 2023, it’s all about taking a strategic approach to cross-posting. Some videos might work across all social channels if you think your following on each platform can benefit from them. But not every video on TikTok needs to be posted on LinkedIn. This is your sign to do a deep dive into your unique audiences on each platform. Pay attention to the type of content they like to consume (long or short videos? thought-provoking or cheeky copy?), what their interests are, and the type of creators/brands they follow. Then brainstorm how you can deliver value and keep them engaged so they turn into a loyal follower. But, remember ⚠️ Cross-posting is a great way to maximize reach on a piece of content so we don’t want to throw this strategy out the window completely. Let’s be intentional with the content we’re creating and where we decide to post them! #socialmediamanager #smm #socialmediastrategy ♬ original sound – Hootsuite

If you’re going to cross-post , put some thought into it. Optimize your posts for each network’s unique algorithm. That means more engagement and a stronger brand presence across social media platforms.

5. Reacting hastily toward negative mentions of your brand

When you see negative comments or feedback about your brand, it can be tempting to lash out. A quick response is sometimes necessary. But in this (like so many other things), your mom was right: speaking before you think can cause more harm than good.

A thoughtful response takes time, especially if the criticism is valid. A careless response could heighten the tension, and that’s not good for any business.

A quick response can even escalate into a social media crisis for your brand. That means more negative mentions and a bigger public backlash.

Instead of firing up your keyboard, take a deep breath and step back. Research the issue, and craft a thoughtful response that addresses the concern. Make sure your response reflects your brand’s values and tone and remains respectful.

This will help diffuse negativity and can even turn an upset customer into a brand advocate.

6. Bad-mouthing your competitors, especially small businesses

While trying to “take down” other businesses may be tempting, it’s a tactic that can backfire.

We get it — you want to prove that your brand is the best around. But a mean-spirited approach often reveals just the opposite. Trash-talking the competition just makes you look insecure.

Followers expect social media to be a place of positivity, transparency, and authenticity. You don’t want to create a toxic environment that draws focus from your brand’s message.

Taking aim at smaller businesses on social media can be an especially bad look. These businesses often lack the resources to combat the negativity. It’s better to focus on creating great content, making your customers happy, and building your own reputation.

7. Trying too hard to engage in a conversation

Engagement is always good, right? Well, no. Forced engagement can quickly become overbearing, intrusive and alienating.

Remember that social media is a conversation, not a lecture. It’s not just about pushing out content. You also have to respond thoughtfully to comments and questions.

If you’re trying too hard to engage, you risk bombarding followers with irrelevant posts. This can make it difficult for followers to tell if you are listening or just posting for the sake of posting.

Pushing too hard can lead to irrelevant conversations or overly long threads. These can look like efforts to manipulate the algorithm by gaming volume. Keep conversations relevant and constructive when engaging with followers. Let the conversation flow naturally.

8. Failing to give credit for third-party content

Imitation isn’t always the sincerest form of flattery. Sometimes, it’s straight-up bad etiquette. Whether you are sharing someone else’s content, using a quote from an article, or posting an image, it’s important to make sure you’re attributing credit appropriately.

Without properly citing your sources, followers may assume that your brand has created the content. It also implies that you don’t understand or respect ownership rights.

Don’t forget to read up on the rules of usage before using any third-party content on social media. Each platform has its own set of rules for copyright infringement and use of content.

Instead of just reposting, consider incorporating collaboration posts into your social strategy. No worries about attribution when the creator gets a co-credit!

9. Holding strong opinions on a heated discussion

The internet is an open platform. Not everyone has to agree with your opinion — even if you believe it’s right or valid. Not all conversations need to be debates.

When expressing your opinion on a heated topic, it’s important not to be too confrontational or aggressive. Personal attacks reflect poorly on your brand in the long run.

And don’t forget that you’re not just speaking as yourself. When you manage social for a brand, you adopt the organization’s voice and communicate on its behalf.

When things get heated, focus on staying calm and offering constructive solutions.

10. Mixing up personal and business accounts

Most social media managers have more than one account linked to their devices. Unfortunately, that means that accidentally posting from the wrong account is entirely possible. In fact, it happens all the time.

And the fun part? No matter how fast you move to delete the mistake post, someone will always see it. (Remember Hozier as Handsome Squidward ? Because the rest of the internet will never forget.)

If you want to avoid this issue entirely, a social media management platform like Hootsuite is the answer. When you schedule all of your posts from one central platform, you can be EXTRA certain you’re posting from the right account.

https://youtu.be/t8H9RoCKG7s

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11. Failing to disclose paid promotions and partnerships

Partnering with influencers or other brands is often a great idea. Still, it’s important to make sure that everyone involved is aware of the collaboration so there are no misunderstandings.

Failing to disclose such relationships can create a reputation for dishonesty. It may even violate ethical regulations set forth by many advertising codes. This misstep could lead to legal action from regulators.

To avoid these issues, include disclosure statements in all sponsored content posts.

12. Reacting to or resharing controversial viral posts

It can be tempting to ride the wave of a trending topic and engage your followers. Controversial posts that spark conversations can be entertaining, but they often contain false information.

If you want to look professional, participating in this type of conversation often isn’t a great idea.

Reacting to or resharing these posts will encourage more people to join in on the discussion. You don’t want to escalate the situation and make things worse for everyone involved. Play it safe and avoid getting involved in debates about sensitive topics.

13. Using humor inappropriately

Unless you’re Wendy’s, refrain from going too deadpan with your humor. Especially on sensitive topics such as politics, religion and race.

When dealing with delicate topics on social media, respect is key. Skip the jokes and focus on delivering informative, thoughtful responses.

This shouldn’t deter you from using humor to your advantage. You don’t need to be boring — just don’t cross the line.

14. Appearing politically biased

As a business, neutrality is important when it comes to controversial topics and debates. Customers come from all backgrounds, beliefs, and values. Alienating any subset of your potential followers can damage your brand’s image and reputation.

Keep the focus on your product or service and avoid the risk of offending your user base.

There may be some benefits to aligning with certain causes, but these decisions require careful thought.

15. Posting too frequently or at the wrong time

Posting a lot of content in a short amount of time can quickly become overwhelming for followers. And if you post at the wrong times, your audience may miss the content entirely.

Balance posting enough content to engage your followers while avoiding flooding their newsfeeds. The best way to do this is to post when your audience is most active. This will help you maximize engagement on each post and ensure that users see the message at the right time.

Hootsuite can help you figure out the best time to post for your unique audience, depending on your goals and past posts. It’s the handiest way to make sure you’re making the most of social media.

Remember, less definitely is more on social media — if you focus on the right thing. As we mentioned before, quantity doesn’t trump quality. When deciding post frequency , follow what works best for you.

Following these social media etiquette rules is easy with Hootsuite. Schedule and publish posts, track online sentiment, engage your followers, and track the success of your efforts — all from one dashboard. Try it free.

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With files from Vanhishikha Bhargava .

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Liz Stanton is an Inbound Marketing Strategist and associate editor of the Hootsuite blog. After years of freelance writing, she transitioned to a full-time marketing career in 2018. Before joining Hootsuite in 2022, Liz worked as a brand strategist, content editor, and digital campaign manager. She specialized in helping digital marketing agencies, B2C businesses, and SaaS startups build their brands and improve conversions through content marketing and social media.

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Social media etiquette

Social media etiquette refers to the guidelines that companies and individuals use to preserve their reputation online.

As social media channels have evolved to become one of the primary ways people communicate in the modern world on a daily basis, typical social rules are finding their way into digital environments.

Just as social etiquette dictates how people behave around others in the real world, social media etiquette revolves around online guidelines to follow.

The basics of social media etiquette

The demands of social media etiquette differ from one platform to the next. For example, reposting someone’s content on Instagram requires much more care than retweeting someone on Twitter.

On the flip side, there are some basic dos and don’ts that essentially apply to all platforms:

• Don’t be overly promotional . Try not to message all your customers asking them to buy your products and avoid sharing constant advertisements on your page. Make your social profiles a blend of promotional and valuable content.
• Avoid over-automation. While scheduling your posts in advance and automating analytics is helpful, don’t automate everything. Some things still need a human touch.
• Handle your hashtags carefully. Avoid using too many hashtags at once. Even on Instagram, where you can use 30 hashtags in a single caption, it’s important not to overdo it.
• Don’t bad-mouth your competition. Don’t be petty. Saying negative things about your competitors online will harm your reputation more than it hurts theirs.
• Be authentic and genuine. Don’t try to be something you’re not. Remember that your customers can learn whatever they need to know about your brand online today and things like authenticity can definitely go a long way.

Why is social media etiquette important?

Organizations can’t just delete messages that generate poor reactions anymore. A single mistake can make or break a business.

Social media etiquette is often baked into the rules of a social media policy for modern brands. This policy usually shares a complete code of conduct for anyone who interacts with a social channel:

• Protect against legal and security issues . If you exist in an industry with stringent privacy and compliance laws, your system will keep you on the right side of the regulations.
• Empower staff. When your employees know how to share content safely online, they can represent and advocate for your organization, without harming your reputation.
• Defend your brand. Social etiquette ensures that everyone who interacts with your brand on social media will see a respectable, professional business.

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Review Your Social Media Etiquette

Despite your best efforts, you may cause someone pain with that Tweet or Facebook post. Here’s a refresher on social media best practices, along with advice for some pandemic-only dilemmas.

By Courtney Rubin

In an ideal world, your followers would think every photo, video or thought you post on social media is like a little gift to them. In reality, it’s hard to predict how posts on Instagram, Facebook and other social media will land, especially during the pandemic. After so much loss and isolation over the past year, people are on edge. That vaccine selfie may feel joyous and hopeful to you, but it could be a digital slap in the face to someone who hasn’t received a vaccine shot or who has suffered a grave loss.

“Someone could be experiencing loss in such a way that there’s no way someone else won’t post something that compounds their grief,” said Catherine Newman, who has written the Modern Manners etiquette column for Real Simple magazine for 10 years. “That’s how grief is.”

Still, it’s hard not to overthink things — and to worry that despite your best efforts, you may cause someone pain. Some social media experts say you should review your sharing practices periodically, so here’s a refresher on social media etiquette, along with advice for some pandemic-only situations.

Ask why are you posting.

First, identify your motivations. Are you sharing that picture of the exquisite cake you baked because you want praise, or do you want people to feel bad that what they made themselves wasn’t as good? If it is to receive affirmation, that’s OK. But if you find yourself trying to get all your needs met by social media likes, it might be time to think about what else is missing in your life.

Second, focus on your friends. If you tried to consider every possible person who might be hurt by a post — your seemingly unobjectionable photo of tulips could very well remind a follower of someone they have lost — you might never post anything on social media. But absolutely think about your inner circle carefully.

Ms. Newman, for one, hasn’t posted about her own post-vaccination visits with family because so many in her immediate friend group have lost a parent in the past year. If you’re in a similar situation and you still want to post your vaccine selfie or the first time you’ve hugged your father in a year, consider acknowledging your own good fortune.

“I still appreciate it when people say, ‘We’re so lucky and there’s been so much loss and I’m sorry if you’re experiencing loss,’” said Ms. Newman, whose best friend died of cancer five years ago.

Before you hit “share,” read your words in multiple tones of voice, as different people can interpret the text differently, suggested Diane Gottsman, an etiquette expert and the founder of the Protocol School of Texas , a San Antonio company specializing in corporate etiquette training. If there’s any doubt, add a cue, such as an emoticon, about your tone.

Don’t go low, go high.

If you want to post something negative, keep in mind that what you say or share often says more about you. Disagree (respectfully), but avoid sweeping generalizations about entire groups of people — or about one business based on your interaction with a single employee.

Additionally, remember that any message you share, even with close family members, will be amplified to your entire online community. (The tension may also be amplified around vaccines, health measures and the stress of a not-normal year.) If you are replying to your sister online about something, that doesn’t mean you can speak to her as harshly as you might privately. Ms. Gottsman advises taking a heated family debate offline.

“Don’t start a family feud on social media,” Ms. Gottsman said. “It can affect the next family holiday.”

If you are soliciting donations for a particular cause or charity, or asking for money to pay someone’s rent or medical bills with a GoFundMe campaign, recognize that the financial situations of many people have changed this past year and there may be many other appeals compared to times past. Skip shaming phrases, like “How can you not help this person?” Instead, Ms. Gottsman said, use ones like “If your heart moves you, I’m sharing this.”

Consider your audience.

Think less vigilance is needed, because your text group is small or your settings have been changed to private? Think again. When Heidi Cruz, the wife of Senator Ted Cruz of Texas, shared her family’s plans to flee a devastating winter storm in Texas for a vacation in Mexico, she texted only a small group of neighbors and friends. Screenshots of the messages ended up with journalists . Elaine Swann, an etiquette expert and founder of the School of Protocol in Carlsbad, Calif., points out that it wasn’t just one person who shared the chat with The New York Times; there were others who confirmed it.

“Even if you think it’s just your inner circle, there’s always somebody there who isn’t 100 percent on your team,” she said. “That’s the person who takes the screenshot before you delete whatever it is.”

Ban body-size talk.

Posting about food and fitness may be even more tempting than usual, given that a lot of people have changed what they eat and how much they exercise during the pandemic. But confine your commentary to how these lifestyle changes make you feel, not how they make you look. Among other things, not all people have had the luxury of more time to exercise during the pandemic — or if they did, they might not have had the energy to do so.

Dr. Lindsay Kite is a founder of Beauty Redefined , a nonprofit that promotes body image resilience, and an author of “More Than a Body.” She noted that your “before” photo — talking about how fat you look — may be someone else’s “after.”

If you really want affirmation and accountability for your fitness goals, avoid the sports-bra selfie and posts about body measurements. Instead, Dr. Kite suggested posting a picture of yourself in a blood pressure cuff, or a less body-focused snapshot of you jogging to your favorite coffee shop.

“Loving your body and improving your health doesn’t always lead to a more ideal-looking body,” she said.

Acknowledge your mistakes.

There may be situations in which a post doesn’t land as you had intended. Maybe you shared a photo of a masked-up pandemic wedding, but followers pointed out that attending still involved travel. Or you posted a video of your family’s Easter egg hunt, because all the adults participating had been lucky enough to be vaccinated.

Ask yourself how many people reacted negatively. If only one follower is unhappy, it may just be that one person is raw.

“We have a genre in my family we call ‘hurting your own feelings,’” Ms. Newman said. “Where you’re looking for something to hang some pain on and you find it.”

You don’t have to own the person’s grief, but you do have to take responsibility for yourself and apologize. You can keep it simple, Ms. Newman said: I see your pain. I’m so sorry.

If you post something that is hurtful to a wider audience — you inadvertently said something offensive or you didn’t consider all the issues — it should absolutely be deleted if it’s causing people pain.

If it’s not, consider keeping the post up, Ms. Newman said, because deleting it erases the post from public view but does not address the hurt it caused. On Facebook, she suggested an “edited to add” with your heartfelt apology. This should not include the words “but” or “if,” as in, “I apologize if you were offended.” These words don’t acknowledge the hurt person’s truth and their situation, or your role in hurting them.

“If you accidentally step on someone’s foot, you don’t say, ‘I’m sorry if I stepped on your foot,’” Ms. Swann said. “You did it. It’s not a question.”

Your apology should also include a thoughtful plan about how you’ll do things differently in the future, which can be calibrated based on how grievous the offense. For lesser instances, Ms. Gottsman said, a sentence like “I’ll think twice before I post,” may be enough.

These are words all of us could live by.

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Published: June 03, 2022

“Women belong in the kitchen.”

Unfortunately for Burger King, this tweet definitely didn’t go down well on Twitter (no surprise).

Burger King’s mishap highlights the importance of having social media etiquette standards for your company and employees. And in this article, you’ll learn how to avoid poor social media etiquette and mind your manners online.

What is Social Media Etiquette?

Social media etiquette refers to the guidelines that govern communication behavior on social platforms. It encompasses the way you share ideas and takes into account how those ideas will be perceived by others in a digital space.

Social media is now part of everyday life with over 4.4 expected users by 2025 . As such, it’s a no-brainer that brands use it to communicate with their customers.

However, just as it’s crucial to practice proper etiquette when conversing in-person, you also need to do the same online.

Poor social media etiquette can lead to terrible consequences for an erring company. For example, in 2018, Snapchat lost an estimated $800 million after making a post that seemed to trivialize domestic violence.

If you don’t want similar terrible consequences to your business, then you need to take social media etiquette seriously.

The Benefits of Social Media Etiquette

Here are some benefits of practicing proper social media etiquette.

It makes your brand empathetic

Your audience is your greatest asset, and using proper social media etiquette forces you to put yourself in their shoes. And when you’re in their shoes, you gain a better perspective of their wants and needs.

It helps you recover from fails

There’s no perfect brand, and we all stumble at times. However, with good social media etiquette, you can recover from your mistakes. For example, despite its fail as quoted in the introduction, Burger King managed to turn things around, at least to an extent, with an apology that felt genuine.

It makes your social media campaigns more productive

Social media is a landmine that’s difficult to navigate. However, good social media etiquette can guide you and help you produce good results.

It helps you focus on what’s important

Good social media etiquette reduces the chances of starting a fire you’ll need to put out on social media. Thus, you’ll have time to focus on what’s really important: your bottom line.

It keeps you on the good side of the law

If your platform has privacy and compliance laws, good etiquette will help you stay on their good side and protect you from lawsuits and such.

It keeps you top-of-mind

When you respond quickly to feedback, even positive ones, you show that your customer’s opinions matter.

Therefore, it’ll be easier for your business to stay top-of-mind for these customers.

Do’s and Don’ts of Social Media Etiquette

Each social media platform is different, but social media etiquette transcends these differences and will result in good results regardless of the platform. Here are 5 Do’s and 5 Don’ts of social media etiquette.

Do’s of Social Media Etiquette

1. stick to your core values.

Your core values should resonate in your content. So if one core value is respect, you’d want to keep sassy comments out of your social media.

On the other hand, if your brand is big on humor, then snarky comments would be on-brand. An excellent example of this is Wendy’s.

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The ultimate guide for social media etiquette.

The world is becoming a smaller place, and we have social media platforms to thank for it. They have become one of the most popular ways of communicating with people in the digital era.  Just like the natural environment, there are some rules/norms that have made their way into the digital environment as well. The...

The world is becoming a smaller place, and we have social media platforms to thank for it. They have become one of the most popular ways of communicating with people in the digital era. 

Just like the natural environment, there are some rules/norms that have made their way into the digital environment as well. The way you communicate with people over social media platforms – like Twitter, Instagram, Facebook, etc. – has an important role.

What is social media etiquette?

Simply put, social media etiquette refers to a set of rules that businesses and individuals alike follow to uphold their online reputation. Similar to how social rules/norms determine how you behave in a social setting, social media etiquettes dictate how you act on social media platforms from time to time.

From businesses to individuals, there are different social media etiquette guidelines for everyone. These etiquettes for social media varies from platform to platform. For instance, when you’re reposting material on Instagram, you’re required to pay attention to details. Whereas retweeting on Twitter, there is not much to pay attention to.

Importance of social media etiquettes

Now that you know what social media etiquette means, you might ask why it’s important to follow them? Well, the answer is, a single mistake can cost you big time.

This is not just true for businesses but also for individuals. Posting content that violates a particular social media platform’s policy can have some serious impact and might create a bad online impression. 

Having good social manners while maintaining social media etiquette is crucial for success as targeting the right people and creating engaging content.

Use of social media etiquettes are important and necessary. And here are 6 reasons why: 

1. Show empathy

Social media etiquettes make you more empathetic towards others. Using etiquettes on social media encourages you to put yourself in people’s shoes. And in doing so, it gives you a better understanding of their requirements and needs.

2. Be focused

Etiquettes on social media help you focus on what’s important and what’s not. By behaving professionally or being colloquial, depending on the social media platform, you will achieve your goals and focus on the main goal.

3. Strategic thinking

Good etiquettes on social media reflect closely on your strategic thinking. When you have a specific goal in mind for using social media, all of your etiquette for social media will contribute to converting your strategies into measurable, tangible achievements. 

4. Be productive

Without the right strategies, it can be quite difficult to produce the desired results. And using etiquettes like your tone, type of content you post, strategies you use, the time you post, etc. will leave a lasting impression on your people and make your content more productive. 

5. Learn from your mistakes

No matter how good your manners and etiquettes are, mistakes are inevitable on social media. There is no one recipe for flawless communication on social media platforms. Use a combination of etiquette on social media platforms to help you avoid them and improve your chance of succeeding.

6. Empowers your staff

When etiquettes are followed on social media platforms like Twitter, Facebook, Instagram, LinkedIn, etc. by your staff, they help in promoting your brand. When someone from your staff posts contents safely on their personal channels, they end up advocating your brand.

Having said this, social media etiquette is more about what feels right. If it feels right and expressed and conveyed in the right way, you’re already making use of these etiquettes without consciously thinking about it.

Social media etiquettes is for everyone

If someone posts content without giving much thought to it, it can cause some serious damage. For instance, sending out offensive tweets on Twitter or engaging in aggressive online debates on platforms like Facebook can bring embarrassment to the individual and the brand on the whole.

Professional, business, or an employee, social etiquettes are for everyone. But the rules for each of them differ. For instance, someone who owns a company will have to follow a different set of more stringent rules than someone who is an employee of a business.

Similarly, someone who is handling a business account will help to follow a different set of rules on social media platforms like Facebook, Twitter, Instagram, etc. than they would have to follow for their personal account.

To help you get a better understanding, here are some rules that should be kept in mind while handling social media platforms:

1. Guidelines for professionals

Social media offers an ideal platform to connect with your fellow business associates, friends and family. But as easy as this communication seems, it comes with an inevitable risk. There is always a risk of posting or tweeting a post that might offend your followers. For example, an inappropriate tweet on Twitter or an inconsiderate Facebook post can damage relationships with your followers instead of strengthening it.

But this can be easily avoided by following certain ground rules. To help you out, we have curated a list of 5 social media etiquettes you can follow:

• Keep your readers in mind while posting

This is one of the most important social media etiquette to follow. When posting on platforms like Facebook or tweeting on Twitter, think about whether this content is helpful for the readers and solves their problems. Think about whether the content that you’re about to post is what people are looking for and have come for.

• Be careful not to post personal information

While creating a social media platform, there is a high probability that your image as a friend or a family member will be in constant conflict with your image as a professional. In this case, subject to follow etiquettes that help you balance the various roles you play. And try to restrain from posting or tweeting truly personal information.

• Be wise while choosing your followers

Each social media platform has its unique norm and syntax. And each social media community is formed based on a particular shared interest or hobby. So avoid sharing the same information using various platforms like Facebook, LinkedIn, Instagram, etc. Even if you’re planning to share the same content, consider tailoring the content for each platform.

• Post content that holds value

This social media etiquette is a must-follow. Use social media platforms like Instagram, LinkedIn, Twitter, etc. to post/tweet quick updates about topics that matter. By posting trivial or unrelatable content, the entire purpose of having a professional account is defeated. Get something to post that holds value – for instance, a tip or a helpful link.

• Be careful of the content you’re posting

This etiquette is especially for those who tend to overshare content. The want to be consistently present on various social media platforms is important, but don’t end up oversharing. For instance, on a platform like Twitter, posting a few times a day is fine but for a platform like Facebook, one post a day is more than enough.

2. Guidelines for employees

In an attempt to grow their network, more and more businesses are encouraging their employees to use social media to share their promotions, news, and views. This practice is popularly known as employee advocacy, and its importance is increasing with the advancement of social media platforms. 

But to promote this practice, businesses need to design social media etiquettes for their employees. These etiquettes help encourage positive engagement and prevent posts/tweets that might be harmful to the business. 

In an effort to help you out, we have curated a list of 5 social media etiquettes that businesses can get their employees to follow:

• Get them to engage in social media activity during work hours

Encourage your employees to share, instead of making social media engagement a taboo practice at work. Offer suggestions instead of ordering/telling them what they can and cannot post, and what they can or cannot respond to. Motivate them to engage in online conversations that help them, and your business grow.

• Encourage them to share business stories, views, news, and events

Encouraging them to share news, events, and or stories related to your business can help your business grow. By sharing it on their personal accounts, they help in building awareness and raising engagements. In motivating them to share posts/tweets, they will grow their thought leadership position among their social connections and learn to balance various types of content.

• Get them to list themselves as employees of your business on their personal accounts

Getting your employees to follow this social media etiquette will help build trust and authority with search engines and among your target audience. Make them want to create profiles on platforms – like LinkedIn that reflect their designations and contributions to the business. And once the profiles are created, inspire them to share articles related to your business.

• Refrain them from responding to any negative comments made about the business

Even though this is on the 4th point, this is one of the most important social media etiquettes that every employee should follow. Try even to communicate and inform your employees directly to steer away from negative comments and or false information/allegations that competitors might spread on social media platforms. 

Reassure them that the right information/facts will be published positively. Get it clear that such situations are better handled by a person in charge of managing social media strategy and messaging.

• Ask them to refrain from disclosing/publishing confidential information

This social media etiquette is a no-brainer. Get it established that any confidential information/data should not be publicized on any social media platform. This is a definite ‘Don’t’ for any employee irrespective of their designation/position in the business.

3. Guidelines for businesses

Some of these etiquettes might come across as a no-brainer for businesses that have been a part of social media platforms. And that is because, as an experienced player, you have over and over-analyzed your content and strategies to figure out what works and what doesn’t.

But even with practice, there are certain nuanced etiquettes on social media overlooked by businesses worldwide. Here are 5 social media etiquettes that every business, irrespective of their industry, should follow:

• Complete your profile

After signing up to create a new account on social media platforms like Twitter and Facebook, don’t forget to fill all the required information. From uploading your business logo, enter your contact information to write about your business. Ensure that you give out all the crucial information that people might need to know about you.

• Think about your posts

Think about the kind of content you want to post. Think about the design you want to use. Think about the color palette you want to maintain. Use this thought process to create content that you can post and or tweet. Ensure that these posts/tweets align with your business’s morals and views and represent what you stand for.

Be timely with your posts. Don’t overshare, but don’t even disappear from the people. This might pop the question, how many posts are too many? The answer is that it depends from one business to another and from one industry to another. But make sure that you post at least once or twice a week. 

• Choose your platforms

With the spurt of social media platforms, it might seem tempting to go ahead and try out all of them. But this might be a risky thing to do. By doing so, you might end up spreading yourself too thin and might not deliver quality content. Based on marketing goals, choose and focus on particular(s) social media platforms where you know your target people are.  

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• Engage with people

Coming up with interactive and engaging content is not enough. Interacting with people is an efficient way of connecting with people. For instance, see a comment, a query on Twitter? Send them a courteous reply. Use your LinkedIn account to share industry-related posts or ask recommendations from your Facebook audience.

Social media platforms are ever-evolving. And so, it is crucial to think about the words, videos, and images you want to share with your business associates, friends, and family. Social media can be an unforgiving place, so make sure to follow proper etiquettes on social media while communicating with the people.

15 do’s and don’t of etiquettes on social media

Now that you know about the particular social media etiquettes set in place for businesses, professionals, and employees to follow. It is time to look at 15 basic do’s and don’ts social media etiquettes that apply to businesses and individuals alike. 

1. Don’t gloat

Don’t go ahead and overemphasize your praise. When you receive praise for your product or service, be careful not to repost or retweet every positive comment about you. Doing so will make you seem proud and conceited.

2. Make your visual aesthetically pleasing

Content generates results only when there is a good visual design combined with it. Make sure that you come up with interesting dynamic visual content that can be shared and made viral. Don’t neglect your profile photo and have a creative cover photo ready for particular platforms.

3. Be inclusive

Try and share links by others if they are helpful and relevant to your business. This will help build good relations with them and increase the chances of your content getting passed ahead in the future.

4. Stay active

Just uploading posts or tweets once or twice a week isn’t enough. Take efforts to interact with people. In doing so, your profile will not only be fresh and consistent but will also remain constant in the people’s mind.

5. Be concise

Being way too wordy may lead to people shutting you out completely. To avoid that, make your content to the point without beating around the bush too much. This is especially true for platforms like Twitter and Facebook.

6. Don’t be dishonest

Be open and completely honest about yourself and your business. Most often than not, your followers will recognize whether you’re honest or not. Be vocal about your partnerships and or anything you might be personally involved in/with.

7. Get creative with your response

Don’t be boring and monotonous by using the same response for everyone. Make your answers a bit personalized, and you will see how many people will react to it. When they see you being personal with them, it will encourage them to continue interacting with your business.

8. Promote others along with yourself

Selling out promotion after promotion of your product and or service will make you seem boring and dull. By promoting others’ content and product/service, will make a good impression on the audience. For a positive impact, learn to balance between your business promotion and others.

9. Make your conversations meaningful

Most of the businesses end up conversing with those who they feel they can benefit from. By engaging in meaningful conversations with proper response time, you’re not only thoughtful, but you’re also helping in expanding your influence to other audiences as well.

10. Keep your competitors close

Don’t shy away from the competition. Embrace it, and feel free to follow them on social media platforms if you want to. Look at what they’re doing and how they’re going about it. But don’t attack or be disrespectful towards them or someone related to them.

11. Pay attention to the negatives

Don’t disregard the negative or critical comments made about your business. Try seeing them as things to work on. When engaging with negative comments, be respectful and yet direct with your approach.

12. Go easy with sales

Even though social media platforms is a great place to sell, you can’t simply keep doing that. Instead of just focusing on sales, try to focus on creating meaningful, engaging content. In doing so, you’re already convincing half of your followers.

13. Don’t steal digital content

Digital content might not be tangible, but it still is owned by someone. Using someone’s content without giving credits is not only unethical, but it also could cause problems with the owner. This doesn’t only imply for posts/tweets but also on content repurposed from other places.

14. Focus on how you want to be represented

Be careful about what you post, tweet, or comment on social media platforms like Twitter, Facebook, LinkedIn, Instagram, etc. Everything you post is a representation of you and your business. So, focus on censoring and filtering your content before you put it online.

15. Be timely

When you respond to comments and or messages on time, it creates a positive impression on people. By responding quickly to their comments/messages, you are implying that you care and that they are important to you.

Following these 15 do’s and don’ts of social media etiquettes is crucial, irrespective of whether you’re a first time user or have an experience. It is essential to understand social media’s online conduct and etiquette if you want to leave a positive impression. 

Now that you know about the basic etiquettes, you’re all set to handle various social media platforms and be on your way!

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Social Media Etiquette 101

It’s a funny thing to realize that today’s high school seniors, the Class of 2020, were born in 2001 and 2002. By the time they were six years old, people were messaging on Facebook (est. 2004), creating videos for YouTube (est. 2005), and tweeting on Twitter (est. 2006). Since social media has always been present in their lives, they know how to use it almost instinctually. But if you’re new to social media, you might need some guidelines to get started. Check out our guide to social media etiquette 101 to get started and ensure that you don’t make any embarrassing faux pas.

Avoid Oversharing.

It can be tempting to share a lot of your life on social media, but remember to err on the side of caution. Consider making your account “private” (as opposed to “public”) and review your privacy settings so that you know what your friends can see. For safety, it’s recommended that you avoid sharing any of the following information: contact information, details about where your children/grandchildren work or go to school, any vacation plans, details about when you’re routinely away from home (a weekly bowling league, for example), etc. This information could be used by burglars or kidnappers who wish to target you or your family.

On a less serious note, it’s also best not to overshare online when it comes to your emotions. So if you’re feeling really angry with someone, don’t vent about it online  – you might regret it later! Talk to a trusted friend about it in person or over the phone. Also, remember that the majority of people on social media use it for fun – to keep in touch, to share good news, and to spread joy. So if you’re tempted to write a long monologue on your political views or a diatribe against someone, think twice.

Limit Postings.

When you post frequently on social media, you’ll begin appearing in your friends’ feeds frequently. This can quickly become annoying, as their feed might become overtaken with your posts and pictures. So if you find yourself tempted to “update your status” a few times a day, hold off. Focus on the quality of your posts, not the quantity, so that your friends are pleased to see you’ve posted, not dreading how long it will take to scroll through your never-ending updates.

Ask Before Sharing Someone Else’s News.

It’s very tempting to tell the world when something wonderful happens to someone you love. For example, you might want to announce that your granddaughter is pregnant, your son recently got engaged, or your niece got an amazing job offer. However, it’s important to remember that this isn’t your news to share. If you announce the news prematurely or without permission, you could put the person in a sticky situation. What if your granddaughter’s pregnancy puts her job in jeopardy? What if your son hasn’t told the rest of the family that he’s engaged yet? What if your niece hasn’t put in her two weeks’ notice?

If you want to share some joyous news, ask the person involved whether it’s okay or not. This is a nonnegotiable component of social media etiquette 101.

Ask Before Sharing Photos of Others.

Similarly, be cautious when sharing photos of other people or photos that you didn’t take. The people in the photos might prefer that you not share them with the world (particularly if your profile isn’t private). Keep in mind that there are many different reasons why people might not want pictures of themselves online. Perhaps they’re in the middle of a divorce, dealing with a stalker, or simply don’t like the way they look in the photo. Whatever the reason, it’s polite not to post a photo of someone that they would prefer not to share with the world through social media. This is especially important if you’re posting pictures of children, as their parents might prefer to maintain their children’s privacy.

Comment Carefully.

It’s no big secret that things said online can often be misinterpreted. So when you’re commenting on someone’s post, be careful about what you say and how it might be read. Avoid any comments that could be taken negatively and use emojis if needed to convey your meaning. Beware of wading into heavy topics like politics and religion, as these can easily become fraught whether you’re online or talking in person. And although it can be tempting to speak freely in the comments section, prioritize being polite, kind, and non-judgmental.

Only Connect with Your True Friends

You don’t need to be “friends” with everyone online. For your security and privacy, it’s best to only invite and accept friendships with people who are truly your friends or family. Plus, this makes your interactions more meaningful. Do you really want your old coworker’s friend Bob, who you met once 10 years ago, to see the photos you post of your family? Keep your friends close and de-friend anyone you don’t truly know.

While this social media etiquette 101 guide doesn’t contain all of the tips you need to know to be polite and well mannered online, we hope it gave you some food for thought. Before we go, let’s quickly review a few other essential tips:

• Writing with CAPS LOCK ON is interpreted as yelling at someone. Use it very sparingly.
• Emojis are great for expressing emotion, but if you overuse or misuse them, your meaning may be lost. Use them with care.
• You should only tag someone in a picture or post if they are in the photo or were present at the event you’re discussing. If you aren’t sure whether a tag is appropriate, don’t use it. Or, ask the person if it’s okay first.
• Only invite someone to play an online game once. If they don’t respond to your invitation, don’t continue asking.

In general, remember to be kind, respectful, careful, and cautious online. Only share what you feel comfortable sharing with every one of your online friends, and be careful with how you respond to others’ posts. Social media can be fun and rewarding, but never forget that it’s a risk.

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Social Media & Netiquette

Aug 04, 2014

1.57k likes | 4.57k Views

Social Media & Netiquette. Presented by: Zack Dameron Julie Nguyen Calvin Zhao. (Network) (Etiquette). What are some rules of Netiquette?. Excerpted from the book Netiquette by Virginia Shea. Remember the Human. Would you say it to the person’s face?

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Presentation Transcript

Social Media & Netiquette Presented by: Zack Dameron Julie Nguyen Calvin Zhao

(Network) (Etiquette)

What are some rules of Netiquette? Excerpted from the book Netiquette by Virginia Shea

Remember the Human • Would you say it to the person’s face? • It’s easy to misinterpret your correspondent's meaning • It’s easy to forget that your correspondent is a person with feelings

Know where you are in Cyberspace • Netiquette differs from place to place • Within Key Club, your netiquette should always be proper and professional

Respect other people's time and bandwidth • Make sure that the time people spend reading your work isn't wasted • Ensure that the right people are receiving your notices and you are not just sending them to anybody

Share Experienced Knowledge • Online questioning works because a lot of knowledgeable people are reading the questions • You have something to offer so do not be afraid

Respect Other People’s Privacy/Don’t Abuse Your Power • Know when you need to respect the space of others • Treat others how you want to be treated • Having a higher position or more experience does not give you the right to take advantage of anyone

Be Forgiving of Mistakes • Remember being the new person? Everybody has been there! • Point out mistakes politely and in private • Nobody is perfect

Emails • doN’ttYpelyKediS • Spell correctly • Use correct grammar • Include a salutation and closing • No slang ex: “wassup,” “you guys” • Include a Subject Name • Keep emails concise. • Make paragraphs if the message is long • Poor communication provides negative information about you. • Do not show-off your SAT vocabulary. • Get to the point. Busy people do not like reading fluff.

Different Types of Social Networks

When is it appropriate to use Social Networking for Key Club?

Social Networks • The name says it all: SOCIAL network • These are notfor any type of Key Club business • Know the boundaries between what is appropriate for social networking and what is not • Key Club business should be conducted over Emails, or other forms of communication

Advantages to Social Networks • Are great tools to help PROMOTE events or projects • You can use them to inform members about what is going on • NOT FOR CONDUCTING BUSINESS

Alternatives • Best form of communication is email • Best personal form is a phone call • Do not be afraid to contact a person in a professional manner • Remember the rules of netiquette

QUESTIONS, COMMENTS, CONCERNS???

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Social Media Marketing. National Media Market, Kansas City, MO Professional Development Session October 27, 2010. Allen Chou, President Passion River Films 416 Main Street, Metuchen, NJ 08840 [email protected] Follow me on Twitter @AllenChou. What is social media marketing?.

1.64k views • 136 slides

Social & New Media for Mental Health Organizations

Social & New Media for Mental Health Organizations. Ritu Sharma, Executive Director & Co Founder, Social Media for Nonprofits Mike Thornsbury, Marketer/Fundraiser, Mental Health America Board Member and Suicide Prevention Advocate

846 views • 62 slides

Social Media Marketing For Small Business in Sydney

Discover SEO Sydney company is the best Social Media Marketing For Small Business in Sydney. We are providing social media marketing and optimisation services for advertising your business among various social network channels with affordable cost. www.discoverseosydney.com.au

1.39k views • 10 slides

Integrating Social Media Into Your Marketing Mix

What is social media? What is its impact to business and how can we integrate social media into the marketing mix? These are the questions discussed in this provocative review by Michael Brenner, Sr. Director of Global Integrated Marketing at SAP. Michael shows us that it is all about putting customers at the center of everything we do.

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Advantages of Social Media Marketing Strategies to your Business.

There are over 3 billion internet users—and over 2 billion of them have active social media accounts. One of the biggest benefits of social media for business is using it to increase your website traffic. Not only does social media help you direct people to your website, but the more social media shares you receive, the higher your search ranking will be.

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Social media around the world 2011

Free research report of a global social media study. Results cover 35 countries. More than 9000 people participated.

2k views • 167 slides