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Delivering a Persuasive Speech Lesson Plan

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Lesson Plan #: AELP-SPH0200 Submitted by: Douglas Parker Email: [email protected] School/University/Affiliation: Albany Academy, Albany, NY Date: May 30, 2001

Grade Level: 6, 7, 8, 9, 10, 11, 12

Subject(s):

• Language Arts/Speech

Duration: Two 50-minute sessions

Description: Students need to understand that how they say something and how they physically present themselves are just as important as what they say. By understanding the dynamics involved in effective persuasive speaking, students will improve their overall confidence in communicating.

Goals: The goal of this lesson is to improve students’ speaking skills by understanding persuasion proficiencies.

Objectives: Students will be able to:

• Demonstrate the appropriate classroom public speaking and listening skills (e.g., body language, articulation, listening to be able to identify specific examples of the speaker’s coordination of talking and action) that would be necessary to influence or change someone’s mind or way of thinking about a topic.
• Define the elements of persuasion.
• Recognize the elements of personal credibility.
• Develop methods to analyze other students’ speeches.
• Understand outlining main ideas.
• Create a persuasive speech.
• teacher-prepared topics for persuasive speeches
• sample rubric (available in .pdf format)
• Sample Rubric

Procedure: During class discussion, define and explain how people make decisions based on what they see and hear. Explain that sometimes we have to use skills to convince others about our positions. Have the students recall and list their own experiences trying to convince their friends about something, and then ask them to share these with the class. Have the students pick a proposition that not everyone would agree with such as: nuclear power plants are superior energy sources. Have them write a 6-8 minute speech in outline form to persuade the class. Each student will then deliver this speech in front of the class while the rest of the students take notes and prepare to give the speaker feedback on the speech. 

The voice and the body are the best tools — every student is a natural persuader! They have done it all their lives. Every time someone enters a conversation, he or she engages in elementary persuasion techniques. It is true that any time students make a statement of fact, they are asserting its validity and assuming that their listener agrees. This speech goes further than a normal conversational assertion: now students have to assume that not everyone will agree with them from the start, and it is their job to make them see things their way. The goal of this speech is to change someone’s mind or way of thinking about a topic. This is not a speech to sell, as students do not ask that the listener do anything except to agree with them or to begin to listen to their way of thinking. Their message is, of course, very important in this speech, but their voice and body language are even more important. Here they will learn how their delivery can help. There are several important aspects of presentation to keep in mind; the academic elements of persuasion are:

• Body Language – Make sure that they have a proper posture. If their shoulders are sagging and their legs are crossed, they will not appear as being sincere, and people just will not accept their message.
• Articulation – Articulation means how their total vocal process works. There are several steps to this entire process. Students need to understand the process. First, they need air from the lungs, their vocal cords in their larynx must be working, their mouth and tongue must be in sync, and they have to make sure that they have got some saliva in their mouths to keep things oiled. They should be aware of their physical makeup to be able to understand how they speak.
• Pronunciation – Students need to pronounce each word. They must avoid slang, except to make a point, and not slur the words. They must avoid saying, you know.
• Pitch – Pitch refers to the highs and lows of the voice. Whatever they do, they must avoid a monotone!
• Speed – The speed, or pace, is an important variable to control. Between 140-160 words per minute is the normal pace for a persuasive speech. Any faster and they may appear to be glib; any slower and they sound like they are lecturing. If they are not sure about their speed, tape them for one minute and then replay it and count the number of words they used in the minute! The human ear and brain can compile and decode over 400 spoken words per minute, so if they are going too slow their listeners’ minds are going to start to wander as the brains finds other ways to keep themselves occupied.
• Pauses – The pause, or caesura, is a critical persuasive tool. When they want to emphasize a certain word, have them just pause for one second before; this highlights the word. If they really want to punch it, tell them to pause before and after the word!
• Volume – Volume is another good tool for a persuasive speech, but they should use it with caution. If they scream all the way through their speech, people will become accustomed to it and it will lose its effectiveness. On the other hand, a few well-timed shouts can liven up the speech! They must try to project or throw their voice out over the entire class – or speak to the last row.
• Quality – Quality of voice is gauged by the overall impact that their voice has on their listeners. Quality of voice is the net caliber of their voice, its character and attributes. They must try to keep the vocal quality high; it is what separates their voices from everyone else’s.
• Variance – Variance of vocal elements is the most important consideration of all! One of the most persuasive speakers in modern history was Winston Churchill. One of his most remarkable qualities was his ability to vary the elements of his voice. He would start with a slow, laconic voice and then switch gears to a more rapid pace. People were light-headed after listening to him! Even if they have no desire to run for political office, students can still use the tools of variance. Have them try to change their pitch, volume, and speed at least once every 30 seconds, if only for just one word. Never let them go more than one paragraph without a vocal variance. This keeps the class locked into the speech, if for no other reason than it sounds interesting! Let the students’ words speak for themselves; reflect their nature through their voices. If they use the word strangle, have them say it with a hint of menace in their voices. If they say the word heave, let the class feel the onomatopoeic force behind it. If they say the word bulldozer, make it sound like a titan earthmover, not like a baby with a shovel.

The Strategy: Appear Rational When students are trying to convince someone of something, they must first establish their credibility, or in other words, they must sell themselves before they sell their message. If people feel that they are not being reasonable or rational, they do not stand a chance. They must be committed to the ideals and goals of their speech and what they are saying. They should not use words such as maybe or might- the should use positive words such as will and must. Students must portray themselves as the authority figures in this speech, so they had better supply enough information to prove their points so that they can seem knowledgeable, and they had better know their material cold. People can usually spot someone who is trying to wing a speech. They should also appear to be truthful – even when they are really stretching a point. If they do not appear to be earnest, even if their message is the 100% truth, people will doubt their word and tune out their speech. Lastly, they must not be afraid to show a little emotion – this is not a sterile or static speech. Students’ bodies and voices must match the tone of their words. If their language is strong, they must present a physical force to go along with their deliveries.

The Class Reaction The class has two major criteria to consider after each member’s speech. First, the delivery. Were the speaker’s body, words, and actions in synchronization and harmony? Did one support the other or was there tension between the body and the voice? Secondly, were the students persuaded? Why or why not? Discuss what makes a persuasive speech work and how the intangibles effect a positive outcome. Assessment: The class will assess each speaker’s performance in terms of voice and body coordination and in terms of persuasiveness. Each class can develop performance assessments such as rubrics to facilitate this process (see sample rubric in Materials ).

Useful Internet Resource: * Basic Public Speaking, 2nd edition (written by the lesson plan author) http://www.capital.net/~bps2

Table of Contents

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When creating a lesson plan to teach persuasive speech, it is important to model what a persuasive speech sounds like by providing students with specific examples.

There are countless easily accessible speeches online to help students visualize their task. One example is the TeacherTube video of Angelina Jolie discussing global action for children. Or the audio clip of Martin Luther King, Jr. delivering his historic “I Have a Dream” speech. Once students are allowed to see and hear a persuasive speech in action, they’ll be more prepared for the written portion of the assignment.

Topic ownership

Everyone wants something and is willing to try and convince someone else to provide it. That is how most environments in the modern adult world work. Students of all ages and abilities need to learn how to craft a persuasive speech to be successful later in life.

Students use persuasion in life, often without realizing it. Young children may want their parents to take them out for ice cream. Middle school children may want to have a sleepover with friends. High school students may want to persuade their parents to buy them a car when they get their driver’s license.

If students are allowed to choose their own topic, they will feel more ownership in the assignment.

Preparing and writing the first draft

Students need to create a logical argument giving details about why they should get what they want. Some persuasive strategy definitions include:

• Claim: The main point of your argument.
• Big Names: The experts referred to during a speech.
• Logos: The logic or rationale of your argument.
• Pathos: The emotional aspect to your argument.
• Ethos: The trustworthiness of your claims.
• Kairos: The urgency of your argument.
• Research: The graphs, tables and illustrations that support your argument.

After outlining all areas of the argument, students can begin to write the first rough draft of their speech. To begin, the introduction should include the main topic and the argument.

Next, the body of the paper should include correct sequencing of examples as well as a counter argument. It’s very important to include a counter argument in your speech.

Finally, the conclusion of your speech should make a strong statement and give a call-to-action to the audience.

When writing a persuasive speech, students should make sure their facts are accurate and their voice is expressed. If students are having trouble creating the essay, using a graphic organizer is sometimes helpful. There are many interactive organizers that can assist students, including the  persuasion map.

Peer editing

Once students have written a rough draft of the persuasive speech, it is important to  peer edit . Teachers should put students in groups of three to four and allow them to read each other’s essays. They can give feedback about whether the speech is convincing and ways it can be improved.

Often, when students work together, they more effectively point out mistakes in their peer’s argument while also providing words of encouragement about their strengths. You want to make sure when creating the groups that there are varying ability levels grouped together.

Next, students can revise their speech. Classmates may have pointed out areas that needed improvement or clarification. Students often need a different perspective to make sure the argument they are making is clear and reasonable.

Speaking and presenting

Finally, students should be allowed to present their persuasive speeches. Although getting up in front of the class is the best way to present orally, shy students could also be allowed to create a PowerPoint presentation that integrates the audio feature so they can practice reading their speech for the presentation.

Teachers and students can complete grading rubrics for the student presentations. Students need to learn how to evaluate other students and provide appropriate feedback. Using a  grading rubric  is the best way to make sure the assessment if fair and accurate.

Creating persuasive speeches is a valuable skill for students to learn at any age. Whether they are trying to relay an idea to their parents, their peers, or their government, it’s important to know how to create logical arguments and provide accurate, reliable support. The more students practice writing and presenting persuasive speeches, the more confident they will be when a real-life situation presents itself.

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Persuasive Lesson Plans and Activities

Explore ready-made resources and discover how to teach the key concepts behind each Step.

Lesson plans.

• This series of sample lesson plans demonstrates how to teach the Seven Steps activities using the explicit teaching model – I Do, We Do, You Do.
• Each lesson plan includes relevant links to the Australian Curriculum and NAPLAN marking criteria, plus a learning intention and success criteria to assist with planning and assessment.
• Become a Teacher Hub member to access the full range of Seven Steps Lesson Plans.

Think First, Write Second

STEP Step 1: Plan for Success PURPOSE Teach RESOURCE TYPE Lesson plan YEAR 3–6 RELATED

• Learn how to brainstorm and select great ideas for a persuasive text.
• Students work in groups to come up with several arguments for and against a topic.

• These templates promote creative thinking and encourage students to have fun with the Seven Steps.
• We have a range of templates available for students of all ages and ability levels (see  Teacher Hub  for more). Students can write or draw on the templates; many are editable PDFs that can be used electronically.

For and Against Topic Brainstorm

STEP Step 1: Plan for Success PURPOSE Apply RESOURCE TYPE Template YEAR F–10

• This editable template is left blank to fill with a ‘for and against’ topic of your choice.
• Teach students to brainstorm ideas for and against a topic before picking a side

Planning tools

• Need tips on how to implement the Seven Steps? We have a selection of planning resources on Teacher Hub to help you with ideas and inspiration.

Writing Improvement Agenda

STEP All Steps PURPOSE Teach RESOURCE TYPE Planning YEAR  F–10 RELATED Bucking the trend with the Seven Steps

• A sample Term 4 planning document from Allenstown State School in Queensland.
• Amalgamates the NAPLAN marking criteria with the Seven Steps in a fortnightly scheme of work.

More persuasive resources

Explore more classroom resources and make persuasive writing fun with the Seven Steps!

Writing samples and exemplars

Discover the difference Seven Steps can make with these student writing samples. We also have ‘real world’ exemplars – discover how professional authors use the Seven Steps in narrative texts.

Picture writing prompts

These visual prompts offer fun and quick writing practice to develop your students’ writing skills, one Step at a time.

Other text types

Mastered persuasive writing? Explore more Seven Steps resources for narrative and informative writing!

Narrative writing

Lesson plans and activities to help your students create epic tales and become great storytellers.

Informative writing

Lesson plans and activities to help your students write engaging informative texts that bring facts to life.

Persuasive Writing Course

Step-by-Step guide to teaching the Seven Steps for persuasive writing.

Delivering a Persuasive Speech (ESL Activity)

Level : intermediate+

Overview : Students need to understand that how they say something and how they physically present themselves are just as important as what they say. By understanding the dynamics involved in effective persuasive speaking, students will improve their overall confidence in communicating.

Purpose : The purpose of this activity is to improve students' oral persuasion techniques by understanding the appropriate speaking skills. The lesson is presented in second person, making it more meaningful as a resource for the students, and easier for the teacher to use as a handout.

Objectives : Students will be able to...

• Demonstrate the appropriate classroom public speaking and listening skills (e.g., body language, articulation, listening to be able to identify specific examples of the speaker's coordination of talking and action) that would be necessary to influence or change someone's mind or way of thinking about a topic.
• Define the elements of persuasion.
• Recognize the elements of personal credibility.
• Develop methods to analyze other students' speeches.
• Understand outlining main ideas.
• Create a persuasive speech.

Resources/Materials : Teacher-prepared topics for persuasive speeches.

Assessments : The Class will assess each speaker's performance in terms of voice and body coordination, and in terms of persuasiveness. Each class can develop performance assessments such as rubrics to facilitate this process.

Teacher's Anticipatory Set : During class discussion, define and explain how people make decisions based on what they see and hear. Explain that sometimes we have to use skills to convince others about our positions. Have the students recall and list their own experiences trying to convince their friends about something, and then ask them to share these with the class.

The Procedure

Pick a proposition that not everyone would agree with such as: "nuclear power plants are superior energy sources." Write a 6- to 8-minute speech in outline form to persuade the group.

The Lesson: Your Voice and Body are Your Best Tools

You are a natural persuader! You have done it all your life. Every time you enter a conversation, you engage in elementary persuasion techniques. It is true, that any time you make a statement of fact, you are asserting its validity and assuming that your listener agrees.

This speech goes further than a normal conversational assertion: now you have to assume that not everyone will agree with you from the start, and it is your job to make them see things your way. The goal of this speech is to change someone's mind or way of thinking about a topic. This is not a speech to sell, as you do not ask that the listener do anything except to agree with you or to begin to listen to your way of thinking. Your message is, of course, very important in this speech, but your voice and body language are even more important. Here you will see how your delivery can help.

There are several important aspects of presentation to keep in mind:

• Body language - make sure that you have a proper posture. If your shoulders are sagging and your legs are crossed, you will not appear as being sincere and people just will not accept your message.
• Articulation - articulation means how your total vocal process works. There are several steps to this entire process. First, you need air from the lungs, your vocal cords in your larynx must be working, your mouth and tongue must be in sync, and you have to make sure that you have got some saliva in your mouth to keep things oiled. You should be aware of your physical makeup to be able to understand how you speak.
• Pronunciation - pronounce each word. Avoid slang, except to make a point, and do not slur your words. Avoid saying, "you know."
• Pitch - pitch refers to the highs and lows of your voice. Whatever you do, avoid a monotone!
• Speed - your speed, or pace, is an important variable to control. Between 140-160 words per minute is the normal pace for a persuasive speech. Any faster and you may appear to be glib; any slower and you sound like you are lecturing. If you are not sure about your speed, tape yourself for one minute and then replay it and count the number of words you used in the minute! The human ear and brain can compile and decode over 400 spoken words per minute, so if you are going too slow your listeners' minds are going to start to wander as the brains finds other ways to keep themselves occupied.
• Pauses - the pause, or caesura, is a critical persuasive tool. When you want to emphasize a certain word, just pause for one second before; this highlights the word. If you really want to punch it, pause before and after the word!
• Volume - volume is another good tool for persuasive speech, but you should use it with caution. If you scream all the way through your speech, people will become accustomed to it and it will lose its effectiveness. On the other hand, a few well-timed shouts can liven up the old speech! Try to "project" or throw your voice out over the entire group - speak to the last row.
• Quality - quality of voice is gauged by the overall impact that your voice has on your listeners. Quality of voice is the net caliber of your voice, its character and attributes. Try to keep your vocal quality high; it is what separates your voice from everyone else's.
• Variance - variance of vocal elements is your most important consideration of all! One of the most persuasive speakers in modern history was Winston Churchill. One of his most remarkable qualities was his ability to vary the elements of his voice. He would start with a slow, laconic voice and then switch gears to a more rapid pace. People were light-headed after listening to him! Even if you have no desire to run for political office, you can still use the tools of variance. Change your pitch, volume, and speed at least once every 30 seconds, if only for just one word. Never go more than one paragraph without a vocal variance. This keeps your group locked into your speech, if for no other reason than it sounds interesting! Let the words speak for themselves; reflect their nature through your voice. If you use the word "strangle," say it with a hint of menace in your voice. If you say the word "heave," let the group feel the onomatopoeic force behind it. If you say the word "bulldozer," make it sound like a titan earthmover, not like a baby with a shovel.

The Strategy: Appear Rational

When you are trying to convince someone of something, you must first establish your credibility, or in other words, you must sell yourself before you sell your message. If people feel that you are not being reasonable or rational, you do not stand a chance. You must be committed to the ideals and goals of your speech and what you are saying. Do not use words such as "maybe" or "might" - use positive words such as "will" and "must."

You are the authority figure in this speech, so you had better supply enough information to prove your points so that you can seem knowledgeable, and you had better know your material cold. People can usually spot someone who is trying to "wing" a speech. You should also appear to be truthful - even when you are really stretching a point. If you do not appear to be earnest, even if your message is the 100% truth, people will doubt your word and tune out your speech.

Lastly, do not be afraid to show a little emotion - this is not a sterile or static speech. Your body and voice must match the tone of your words. If your language is strong, you must present a physical force to go along with your delivery.

The Comments and Goals

Self-control?

You cannot sit back and let your words do all of the talking. You must use your total self to deliver your message, and this means that you will have to expose a little of your personality to the group. Your group will be supportive.

The Group Reaction

The group has two major criteria to consider after each member's speech. First, the delivery. Were the speaker's body, words, and actions in synchronization and harmony? Did one support the other or was there tension between the body and the voice? Secondly, were you persuaded? Why or why not? Discuss what makes a persuasive speech work and how the intangibles effect a positive outcome.

Contributor: Douglas Parker

• Games, topic printables & more
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• Example speeches
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• How to write a persuasive speech

Writing a persuasive speech

By:  Susan Dugdale   | Last modified: 04-24-2023

Getting started with a 7 point action plan

To help you through the process of writing a persuasive speech from beginning to end, here's a 7 step checklist.

To get the most from it move through it sequentially - point by point.  You'll find links to topic suggestion pages, explanations about how to structure your speech and the importance of audience analysis with examples and more.

In my experience, a successful persuasive speech can't be flicked out in five minutes! There may be brilliantly competent speakers who can do it if they know their subject, and their audience inside out. However the rest of us, me included, have to put the time in to achieve what we want to. ☺

Quick links to get around this page easily

Checklist for writing a persuasive speech

1. Selecting a persuasive speech topic

If you've already got a speech topic move on to setting a goal . For those who don't, read on.

A major part of the challenge of writing a persuasive speech can be choosing what to speak about.

If you're preparing the speech as part of a class exercise or for a public speaking club like Toastmasters you have seemingly unlimited choice. And that can be bewildering! The possibilities are vast. How do you narrow them down?

The answer is to choose something that you genuinely care about, fits the occasion AND that you know your audience will be interested in.

Speech topic suggestions to explore

• 100  Persuasive speech ideas
• 50  Good persuasive speech topics
• 105  Fun persuasive speech topics
• 309  'Easy' persuasive speech topics
• 310 Persuasive speech topics for college
• 108 Feminist persuasive speech topics

Return to Top

2. Setting a goal

The goal of writing a persuasive speech is to change or move the audience toward accepting your position on the topic.  An essential part of that is knowing exactly what it is you want to achieve.

There are degrees of change. Do you want a little, or a lot?

Most wanted response or MWR

What you decide is called your  most wanted response  or MWR.

A realistic MWR is reached through analysis of your audience in relation to your topic.

Example: My topic is "obesity in children".

Audience - who are they.

I am speaking to mothers whose children all attend the same kindergarten.

The staff are concerned about the number of children who are over weight for their age.

The children mostly come from homes where both parents work.

Current food habits as reported by kindergarten staff

Food is bought already made up for a variety of reasons including time saving, convenience, and a lack of knowledge about how to prepare it any other way.

'Treat' food (sweets, cake etc.) is also used to pacify and/or to reinforce good behavior.

Fussy or picky eating is allowed principally because the effort and time required to change already established patterns is difficult to find.

The problem is compounded by lack of exercise.

Most Wanted Response (MWR) options

In setting the goal (MWR) for the speech I need to decide what approach will achieve the best results.

Do I want to influence the mothers to open their minds to the idea that allowing a child to establish habitual unhealthy eating patterns is detrimental to their children's growth and development?

Or do I want them to stop using treat and pre-prepared foods immediately and only offer home cooked healthy options instead?

The first approach is softly-softly. The second is direct or hard hitting.

3. Audience analysis

Who is your audience.

How you persuade, and your MWR (goal) is most effectively established when you understand who you are talking to.

In relation to the topic you're going to speak about are they:

• Hostile - actively don't want to hear what you have to say for many reasons which may include prejudice, fear, ignorance, inertia, cultural difference, differing values/beliefs ...
• Neutral - no decided opinion or beliefs and therefore no investment toward maintaining the current state or moving toward a new one. This is the middle ground.
• Motivated - actively seeking to change. These people are already aware of the 'problem' and are looking for solutions. They want to hear what you have to tell them and are likely to be ready to be convinced of the rightness of your solution.

What else do you need to know?

Aside from their anticipated baseline attitude, (hostile, neutral, motivated), toward your speech topic, what else would be useful to know about your audience?

Find out their:

• General Age
• Shared fears, concerns or problems
• Cultural background(s)
• Shared interests, beliefs, values, goals, hopes, desires
• What obstacles there are to adopting the change you desire

The more you can find out, the more you can tailor writing a persuasive speech (including tone and language choice), and your MWR to fit.

For instance, going back to the obesity in children example above, we could decide,  given what we've found out about the audience, the hard-hitting approach would generate too many obstacles to overcome.

Therefore we will be writing a persuasive speech with a non-threatening MWR that has mothers accepting a pamphlet on children's healthy snack choices to take home.

4. Keep it local

Where possible draw your examples from local material. The reason is we are more likely to care or respond when we actively know who or what is involved firsthand. We identify, and the more we identify, the more invested we are in finding a solution. The situation becomes real to us and we care.

5. Evidence and empathy

An essential part of putting together a good persuasive speech is finding credible evidence to support your argument.

Seek out reputable, reliable, quotable sources to back the points you make. Without them your speech will fail its purpose.

Persuasion is a synthesis of emotional as well as intellectual appeal.

Emotional content will be dismissed unless it is properly backed. Conversely purely intellectual content will be dismissed if it lacks empathy or feeling. You need both - in equal measure.

6. Balance and obstacles

Seek out and address the opposition's arguments, or obstacles in the path of adopting your course of action, fairly and respectfully. Find the elements you share. Openly acknowledge and be clear about them. This builds credibility and trust and as a result your points of departure are more likely to be listened to.

7. Choosing a structural pattern

Once you've decided your topic and its angle, done your audience analysis, fixed what you want to achieve (MWR), researched for evidence, and addressed the obstacles, you're finally ready to begin writing.

What pattern or model will you use?

There is more than one.

Have a look at each of the four below to see which best suits your topic, speech purpose and audience.

1) Monroe's Motivated Sequence

This is a tried and tested model developed in the 1930's by Allan H Monroe. Monroe's Motivated Sequence follows the normal mind-flow or thought sequence someone goes through when someone else is persuading them to do something.

It's a pattern used over and over again by the professional persuaders:  marketers, advertisers, politicians ...

Monroe's Motivated Sequence in action

You can find out more about the five steps involved in writing a persuasive speech using  Monroe's Motivated Sequence  here. There's an explanation with examples of each step, and a printable blank outline template to download.

There's also an  example persuasive speech  to read that uses the method.

2) Problem/Solution

This is a two step pattern. The first part outlines/explains the problem and the second provides the solution which includes meeting the obstacles and giving evidence.

3) Comparison

In this pattern the method is to compare an item/object/idea/action against another similar item/object/idea/action and establish why the item/object/idea/action you are supporting is superior.

Example: Why a SBI website is better than a Wordpress site if you want to build an online business

• Reason One Wordpress primarily is a blogging platform and blogging is not a business model
• Reason Two Wordpress does not supply fully integrated step-by-step instructions to build a sustainable e-business
• Reason Three Wordpress does not provide its users with constant and fully tested upgrades/updating

With each comparison point compelling, relevant evidence is provided and obstacles are met.

(If you're curious check out the SBI v Wordpress comparison. There are many more than three reasons why SBI is the preferred online business platform! Wordpress or SBI? And these days you can actually have both through SBI.)

4) Using the negative to persuade

In this model the reasons why you are against the opposition of your chosen topic are highlighted.

Example: The topic is Teenage Binge Drinking and the angle is to persuade parents to take more control

• Leads to anti-social behavior - for example, mindless vandalism, drunk-driving, and unprotected sex 
• Impacts on growing brains - an overview of current research
• Has implications for developing addictions - alcoholism, nicotine ...

Each negative reason is backed with evidence. One piles on top the other creating an urgency to solve the problem. Your positive solution coming at the end of the speech clinches the argument.

More speech resources

For more about the processes involved in writing a successful speech check these pages:

• Using storytelling effectively

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5 Top Persuasive Writing Lesson Plans for Students and Teachers

The purpose of any persuasive writing text is to persuade the reader of a particular point of view or to take a specific course of action. Persuasive texts come in many different forms, including, but not limited to, essays, editorials, letters, advertisements, and reviews. While persuasive texts come in many shapes and sizes, they all share standard features.

Persuasive texts employ a wide variety of different rhetorical strategies and techniques to achieve their ends. For example, they’ll use emotive language and rhetorical questions. Images are sometimes used to entice or appeal to the reader or viewer. 

Advertising is one key form of persuasive writing . It makes vigorous use of all the tools in the persuasive writing toolbox as it strives to sell goods or services to the reader.

In this article, you’ll learn how to take your students from reluctant salespersons to master marketers in a lightning-fast five days. 

Students will first learn how the various persuasive strategies work before incorporating them into their advertisements. We have comprehensive guides to persuasive writing and advertisements you should explore also.

So, let’s get started!

Persuasive Writing Lesson Plan 1: Identify the Key Features of Adverts

Before your students will be able to produce their own well-written advertisements, they’ll need to be well-versed in all the tricks up the skilful salesperson’s sleeves.

One of the most productive ways for students to do this is through reverse engineering.

Organize your students into small groups or pairs and distribute print advertisements gleaned from various sources such as magazines, newspapers, and posters. You could also show projections of some sample advertisements projected onto the whiteboard to facilitate this exercise.

Now, ask the students to examine the advertisements and answer the following question: 

What techniques do the advertisers use to get our attention?

Challenge the students to go beyond the pretty obvious features of advertisements, e.g. branding, slogans, and testimonials, to also look at more subtle techniques such as the use and interplay of images and various other effects created by language choices and figurative devices. 

When the students have finished their discussions, give them feedback as a whole class and use their responses to compile a master list of the various features they have identified. 

Some features suggested by the class might include:

• Emotive language
• Exaggeration
• Appealing adjectives
• Powerful verbs
• Strong adverbs
• Contact details
• Alliteration
• Rhetorical questions
• Testimonials

Once you have compiled a master list of persuasive strategies and techniques used in advertising, these can handily be turned into checklists that the students can use when producing their own advertisements later.

Persuasive Writing Lesson Plan 2: Analyze an Advert

Now, the students have a solid understanding of the different features of advertisements and a checklist to work from; it’s time for them to analyze an advert in more detail. 

Not only will this prove a valuable exercise to help prepare your students for producing their own advertisements later in the week, but it will also serve as an excellent task to improve your students’ media literacy skills. It may even help to innoculate them from media manipulation in the future.

To get started on their advertisement analysis, they’ll need to source a suitable advertisement to look at in detail. 

Older and higher-ability students may be fit to make their own choices regarding which advertisement to analyze. If this is the case, perhaps they can choose an advert for a product they like or a product or service in a category that interests them greatly. 

Allowing your students some say in the ads they analyze will help fuel their interest and enthusiasm when creating their own advertisements later.

However, it might be best to choose a sample advertisement for younger students and those of lower ability – or at least offer a pre-vetted, limited choice. They will most likely have enough to contend with already!

When students have a suitable advertisement to hand, please encourage them to use their checklist from yesterday’s lesson to explore how the ad works. The students should then write a paragraph identifying the various techniques used in the advertisement and their effect.

Challenge the students to write another paragraph or two, considering what makes the advertisement work – or not, as the case may be. Ask them to consider where the advertisement could be improved. Could the slogan be catchier? How about the logo? Does it convey the brand’s identity appropriately? Are the images used in the advertisement optimal?

When the students have finished their paragraphs, they can display their advert and their analysis and share their thoughts with the class.

Persuasive Writing Lesson Plan 3: Plan an Advertisement

At this stage, your students should have a good understanding of many of the main features of advertisements and had plenty of opportunities to see examples of these in action. Now it’s time for them to begin to plan for writing their own advertisements. Here are some areas for your students to think about when starting the planning process.

The Purpose and Audience

Like any other writing type, students will need to identify both the purpose and the audience for their advertisements bef ore putting pen to paper.

The purpose of any advertisement is to sell goods or services. Precisely what goods or services are being sold is the first question that needs to be answered.

Students might like to focus on the goods or services advertised in the adverts they’ve been exploring over the previous two days. Or, if they prefer, they might like to choose something new entirely.

Once they’ve chosen what they’re selling, students will need to identify who they will sell it to. Scattershot advertisements that attempt to sell to everyone often end up selling to no one.

One effective way to help focus an advert is to define a ‘buyer persona’ first. This is a profile of the hypothetical buyer who the ad will target.

Students can consider the following characteristics to help them develop their buyer’s persona:

• Education level
• Marital status
• Likes/Dislikes
• Who they trust
• What they read/watch

The Brand Name

The next stage is for the student to decide on a name for their company. This should usually be something relatively short and memorable, and appealing to the target audience.

Generally, the student will need to come up with at least four or five ideas first. They can then choose the best. 

It can be a helpful practice for the student to look at the brand names for companies selling similar goods and services. A little internet research will be beneficial here.

Now it’s time for students to jot down ideas for their brand’s slogan. Slogans are short and punchy phrases that help make brands more memorable for customers. 

Slogans often employ literary devices such as alliteration, puns, or rhyme. They don’t always have to be the most meaningful things in the world; it’s more important that they’re memorable. Think Nike’s Just to Do It or McDonald’s I’m Lovin’ It – not the most meaning-rich phrases in the world but instantly recognizable!

The Body Copy

This part of the advertisement will contain the bulk of the writing. It’s where the students will get to use the various techniques and strategies they’ve explored in the previous activities.

Despite containing most of the ad’s text, advertising copy is usually concise and to the point. Student’s should strive to get the main points across in the fewest words possible. Nothing turns readers off faster than impenetrable walls of text.

To help organize the text, students may use bullet points and subheadings. They should be sure to include any specific information or specifications that they want the reader to know about the product or service. 

The language chosen should also be appropriate for speaking to the audience that they have defined earlier.

The Call to Action

The Call to Action – commonly referred to as the CTA , usually comes at the end of an advertisement.

The CTA typically comprises a few sentences that invite the reader to take a particular course of action. Normally, to buy the advertised goods or service.

However, not all CTAs focus on getting the reader to make an immediate purchase. Some, for example, aim to get the reader to provide their contact details so they can be sold to later. 

Students need to first define what their Call to Action will invite readers to do. They will then need to choose a strong imperative that will call on the reader to take that specific action. Commonly used verbs that urge readers to take action include subscribe, join, buy, etc.

The CTA must be clear and specific; the reader should be in no doubt about what the advertisement is asking them to do. 

Often, the CTA will create a sense of urgency by limiting special offers by time. 

As part of the planning process, students should use some of their time in today’s session to think about and make some notes on options they might like to include in the final drafts of their Call to Action.

Persuasive Writing Lesson Plan 4: Create the Advertisement

Day 4, already! This is the day students will try to bring all the elements together. They’ll work to complete their advertisements by the end of today’s session.

You may like to have the students collaborating to produce their ads or working individually. Either way, reinforce the importance of attention to detail in their work. 

The main focus for persuasive texts of any kind, advertisements included, shouldn’t be length but, instead, it should be on how effectively it persuades the reader to take the desired action.

Students should incorporate their planning from yesterday and refer to their checklists as they create. As precise language is so essential to effective marketing, encourage students to use thesauruses to help them find just the right word for their copy.

When students have had a chance to draft their advertisements, they can then get into small groups and compare their work. This is an opportunity for students to provide each other with constructive criticism. 

They can use their checklists as a basis to provide this criticism. Students can then revise their advertisements in light of the advice they’ve received in their groups.

Persuasive Writing Lesson Plan 5: Further Practice in the Art of Persuasion

In the process of comparing their work with each other, with reference to the criteria they’ve worked on earlier in the week, students will no doubt identify areas they are strong in and other areas where they are weaker.

Day 5’s activities should offer students an opportunity to practice those areas identified as needing further work to bring them up to par.

For example, students can practice their persuasion skills by moving their focus from printed ads to other types of marketing endeavours that utilise the arts of persuasion.

Where students struggled to employ literary devices in their advertising copy, they may benefit from creating a radio jingle or radio ad for their product or service. As this type of ad can contain no visual imagery to support, writing a radio jingle or ad will force the student to pay particular attention to verbal imagery, rhyme, alliteration, etc. 

If the testimonials used in the first advertisement were unconvincing, perhaps the student will benefit from isolating this strategy to focus exclusively on effective testimonial writing. They should spend some time researching testimonials and how to write them effectively. 

For example, testimonials should usually be:

• Short and to the point
• Conversational in tone
• Authentic (use a name, photo, job title, etc.)
• Specific about the benefits
• Directed at overcoming objections.

Once students have a good handle on how these work, they should put their new-found knowledge into practice and get writing as soon as possible.

This research-then-practice model can help the student improve in whatever particular area of persuasion that needs work – as identified in yesterday’s activity.

Getting good at persuasive writing demands our students to develop their knowledge and abilities with a broad range of skills and strategies. 

Advertising copy is a highly concentrated form of persuasive writing and, therefore, an excellent means for our students to gain lots of practice in a short space of time. 

And, as the saying goes, a good start is half the work, so set your class of creative copywriters on the road to marketing mastery today!

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Persuasion Map

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The Persuasion Map is an interactive graphic organizer that enables students to map out their arguments for a persuasive essay or debate. Students begin by determining their goal or thesis. They then identify three reasons to support their argument, and three facts or examples to validate each reason. The map graphic in the upper right-hand corner allows students to move around the map, instead of having to work in a linear fashion. The finished map can be saved, e-mailed, or printed.

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This strategy guide explains the writing process and offers practical methods for applying it in your classroom to help students become proficient writers.

Through a classroom game and resource handouts, students learn about the techniques used in persuasive oral arguments and apply them to independent persuasive writing activities.

Students analyze rhetorical strategies in online editorials, building knowledge of strategies and awareness of local and national issues. This lesson teaches students connections between subject, writer, and audience and how rhetorical strategies are used in everyday writing.

Students examine books, selected from the American Library Association Challenged/Banned Books list, and write persuasive pieces expressing their views about what should be done with the books at their school.

Students will research a local issue, and then write letters to two different audiences, asking readers to take a related action or adopt a specific position on the issue.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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Persuasive speech writing

Subject: English

Age range: 11-14

Resource type: Lesson (complete)

Last updated

4 February 2015

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Lesson Plan on Writing Speech Using Persuasive Techniques

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