youtube channel business plan sample

YouTube Business Plan Template

Written by Dave Lavinsky

Over the past 20+ years, we have helped over 1,000 entrepreneurs and business owners create business plans to start and grow their YouTube businesses. On this page, we will first give you some background information with regards to the importance of business planning. We will then go through a YouTube business plan template step-by-step so you can create your plan today.

Download our Ultimate Business Plan Template here >

What Is a Business Plan?

A business plan provides a snapshot of your YouTube business as it stands today, and lays out your growth plan for the next five years. It explains your business goals and your strategy for reaching them. It also includes market research to support your plans.

Why You Need a Business Plan

If you’re looking to start a YouTube business, or grow your existing YouTube business, you need a business plan. A business plan will help you raise funding, if needed, and plan out the growth of your YouTube business in order to improve your chances of success. Your YouTube business plan is a living document that should be updated annually as your company grows and changes.

Sources of Funding for YouTube Businesses

With regards to funding, the main sources of funding for a YouTube business are personal savings, credit cards, bank loans and angel investors. With regards to bank loans, banks will want to review your business plan and gain confidence that you will be able to repay your loan and interest. To acquire this confidence, the loan officer will not only want to confirm that your financials are reasonable, but they will also want to see a professional plan. Such a plan will give them the confidence that you can successfully and professionally operate a business. Personal savings is the other most common form of funding for a YouTube business.

Finish Your Business Plan Today!

If you want to start a YouTube business or expand your current one, you need a business plan. Below are links to each section of your YouTube business plan template:

Executive Summary

Your executive summary provides an introduction to your business plan, but it is normally the last section you write because it provides a summary of each key section of your plan.

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of YouTube business you are operating and the status. For example, are you a startup, do you have a YouTube business that you would like to grow?

Next, provide an overview of each of the subsequent sections of your plan. For example, give a brief overview of the YouTube industry. Discuss the type of YouTube business you are operating. Detail your direct competitors. Give an overview of your target customers. Provide a snapshot of your marketing plan. Identify the key members of your team. And offer an overview of your financial plan.  

Company Analysis

In your company analysis, you will detail the type of YouTube business you are operating.

For example, you might operate one of the following types of YouTube businesses:

• Vlog Content : this type of YouTube business features content in the form of a vlog that documents someone’s day-to-day life.
• How-To Content: this type of YouTube channel features how-to content, usually structured around a niche such as beauty, kids or home.
• Comedic Content: this type of YouTube channel features comedy skits.

In addition to explaining the type of YouTube business you will operate, the Company Analysis section of your business plan needs to provide background on the business.

Include answers to question such as:

• When and why did you start the business?
• What milestones have you achieved to date? Milestones could include the number of channel subscribers, number of positive reviews, number of views, etc.
• Your legal structure. Are you incorporated as an S-Corp? An LLC? A sole proprietorship? Explain your legal structure here.

Industry Analysis

In your industry analysis, you need to provide an overview of the YouTube industry.

While this may seem unnecessary, it serves multiple purposes.

First, researching the YouTube industry educates you. It helps you understand the market in which you are operating.

Secondly, market research can improve your strategy, particularly if your research identifies market trends.

The third reason for market research is to prove to readers that you are an expert in your industry. By conducting the research and presenting it in your plan, you achieve just that.

The following questions should be answered in the industry analysis section of your YouTube business plan:

• How big is the YouTube industry (in dollars)?
• Is the market declining or increasing?
• Who are the key competitors in the market?
• Who are the key suppliers in the market?
• What trends are affecting the industry?
• What is the industry’s growth forecast over the next 5 – 10 years?
• What is the relevant market size? That is, how big is the potential market for your YouTube business? You can extrapolate such a figure by assessing the size of the market in the entire country and then applying that figure to your local population.

Customer Analysis

The customer analysis section of your YouTube business plan must detail the customers you serve and/or expect to serve.

The following are examples of customer segments: adult men, adult women, young men, young women, mothers, teens.

As you can imagine, the customer segment(s) you choose will have a great impact on the type of YouTube business you operate. Clearly, teens would respond to different marketing promotions than adult men, for example.

Try to break out your target customers in terms of their demographic and psychographic profiles. With regards to demographics, include a discussion of the ages, genders, locations and income levels of the customers you seek to serve.

Psychographic profiles explain the wants and needs of your target customers. The more you can understand and define these needs, the better you will do in attracting and retaining your customers.

Finish Your YouTube Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Competitive Analysis

Your competitive analysis should identify the indirect and direct competitors your business faces and then focus on the latter.

Direct competitors are other YouTube businesses.

Indirect competitors are other options that customers have to purchase from that aren’t direct competitors. This includes Instagram influencers and bloggers. You need to mention such competition as well.

With regards to direct competition, you want to describe the other YouTube businesses with which you compete.

For each such competitor, provide an overview of their businesses and document their strengths and weaknesses. Find out key things about them such as:

• What types of viewers do they serve?
• What types of videos do they create, and what topics do they cover?
• What are they good at?
• What are their weaknesses?

With regards to the last two questions, think about your answers from the customers’ perspective.

The final part of your competitive analysis section is to document your areas of competitive advantage. For example:

• Will you provide better content, better quality video or delivery?
• Will you provide better customer service?
• Will you offer better pricing?

Think about ways you will outperform your competition and document them in this section of your plan.  

Marketing Plan

For a YouTube business plan, your marketing plan should include the following:

Product : In the product section, you should reiterate the type of YouTube company that you documented in your Company Analysis. Then, detail the specific products you will be offering. For example, in addition to YouTube, will you provide content on Instagram or other social channels, or offer professional speaking or consulting services?

Promotions : The final part of your YouTube marketing plan is the promotions section. Here you will document how you will drive customers to your location(s). The following are some promotional methods you might consider:

• Partnering with other websites
• Social media marketing

Operations Plan

While the earlier sections of your business plan explained your goals, your operations plan describes how you will meet them. Your operations plan should have two distinct sections as follows.

Everyday short-term processes include all of the tasks involved in running your YouTube business, including planning video content, filming and editing videos, negotiating ad agreements and interacting with viewers.

Long-term goals are the milestones you hope to achieve. These could include the dates when you expect to make your 50th video, or when you hope to reach $X in revenue. It could also be when you expect to expand your YouTube business to a new social channel.  

Management Team

To demonstrate your YouTube business’ ability to succeed, a strong management team is essential. Highlight your key players’ backgrounds, emphasizing those skills and experiences that prove their ability to grow a company.

Ideally you and/or your team members have direct experience in managing YouTube businesses. If so, highlight this experience and expertise. But also highlight any experience that you think will help your business succeed.

If your team is lacking, consider assembling an advisory board. An advisory board would include 2 to 8 individuals who would act like mentors to your business. They would help answer questions and provide strategic guidance. If needed, look for advisory board members with experience in managing influencers or successfully running small businesses.  

Financial Plan

Your financial plan should include your 5-year financial statement broken out both monthly or quarterly for the first year and then annually. Your financial statements include your income statement, balance sheet and cash flow statements.

Income Statement : an income statement is more commonly called a Profit and Loss statement or P&L. It shows your revenues and then subtracts your costs to show whether you turned a profit or not.

In developing your income statement, you need to devise assumptions. For example, will you publish one new video per day or per week? And will sales grow by 2% or 10% per year? As you can imagine, your choice of assumptions will greatly impact the financial forecasts for your business. As much as possible, conduct research to try to root your assumptions in reality.

Balance Sheets : Balance sheets show your assets and liabilities. While balance sheets can include much information, try to simplify them to the key items you need to know about. For instance, if you spend $50,000 on building out your YouTube business, this will not give you immediate profits. Rather it is an asset that will hopefully help you generate profits for years to come. Likewise, if a bank writes you a check for $50,000, you don’t need to pay it back immediately. Rather, that is a liability you will pay back over time.

Cash Flow Statement : Your cash flow statement will help determine how much money you need to start or grow your business, and make sure you never run out of money. What most entrepreneurs and business owners don’t realize is that you can turn a profit but run out of money and go bankrupt.

In developing your Income Statement and Balance Sheets be sure to include several of the key costs needed in starting or growing a YouTube business:

• Location build-out including design fees, construction, etc.
• Cost of equipment and supplies
• Payroll or salaries paid to staff
• Business insurance
• Taxes and permits
• Legal expenses

Attach your full financial projections in the appendix of your plan along with any supporting documents that make your plan more compelling. For example, you might include your office location lease or samples of videos you are working on.  

Putting together a business plan for your YouTube business is a worthwhile endeavor. If you follow the template above, by the time you are done, you will truly be an expert. You will really understand the YouTube industry, your competition, and your customers. You will have developed a marketing plan and will really understand what it takes to launch and grow a successful YouTube business.  

YouTube Business Plan FAQs

What is the easiest way to complete my youtube business plan.

Growthink's Ultimate Business Plan Template allows you to quickly and easily complete your YouTube Business Plan.

What is the Goal of a Business Plan's Executive Summary?

The goal of your Executive Summary is to quickly engage the reader. Explain to them the type of YouTube business you are operating and the status; for example, are you a startup, do you have a YouTube business that you would like to grow, or are you operating a chain of YouTube businesses?

Don’t you wish there was a faster, easier way to finish your YouTube business plan?

OR, Let Us Develop Your Plan For You

Since 1999, Growthink has developed business plans for thousands of companies who have gone on to achieve tremendous success.  

Click here to see how Growthink’s professional business plan consulting services can create your business plan for you.

Other Helpful Business Plan Articles & Templates

How to Write a YouTube Channel Business Plan

Since  62% of businesses use YouTube to post video content , you probably don’t want to miss the opportunity of using this booming platform.

Writing a business plan for your YouTube channel can be huge guidance in your journey to turning your channel into a real business .

Anytime you feel lost, you can go back to your original plan and find the guidance that you need.

But for that to work, your business plan has to cover every aspect of your channel.

Use this guide to go step by step through everything you need to write a YouTube channel business plan.

Table of Contents

1) Write down the ultimate objective of your Youtube channel

2) define your target audience, 3) planning the products you’re going to sell, 4) choosing the format that will connect better with your target audience, 5) equipment budgeting, 6) hiring budget, 7) filming locations, 8) create a system to find new ideas for your videos, 9) recording routine, 10) promotion plan, 11) defining a strategy to keep the audience for the long term, 12) funnel and product building, 13) plan your marketing, 14) scale and expand plan.

Knowing WHY you’re doing this will keep you going when things don’t go right.

It has to be a really strong why to be able to keep pushing through the tough times and the  hundreds of videos you’ll have to record.

There are probably better ways to make money than YouTube, so there must be a better reason why you want to do this with this video platform.

For example:

• Do you like helping people with their problems?
• Do you enjoy connecting with other real people through the magic of video?
• Do you want to make an impact in the world?

As long as it’s a strong desire beyond money and your plan makes sense, you’ll be successful.

Hint:  if you don’t like recording videos, this type of business might not be the right for you.

Think about different potential subjects that can attract a lot of people, and write them down.

Use the following questions to help you choose the perfect idea for your channel:

Will it be a single-person YouTube channel?

YouTube is very similar to having a job.

You HAVE TO show up constantly.

It’s not like  having a blog , where things are more passive since an article will attract people for years.

Videos on YouTube do that too, but  they periodically start attracting fewer and fewer people if you’re not active :

And that’s just because of the way the algorithm works.

So when it comes to defining your target audience — and consequently, the subject of your videos —, you need to choose something you really like doing.

Think about it:

You’ll have to record HUNDREDS of videos.

Do you see yourself talking every day for years about the same subject?

Just look at how long the biggest YouTuber has been doing this:

This is vital if you’re doing everything on your own.

Or Will it Be a Team YouTube channel?

If instead, you want to hire a team to do the videos with you, then just go for the type of videos that get tons of views.

Subjects extremely popular like makeup, business, health and fitness, or entertainment are an excellent choice for a YouTube channel business.

The wider the audience and the bigger your budget, the more people you’ll be able to attract with the power of video.

Create a Buyer Persona

When defining your target audience, you must be extremely specific about who you’re targeting.

What age, where they’re from, what are their pains, hopes and desires should be defined as clearly as possible.

Your Persona is a semi-fictional character that will represent your audience.

It should be like describing a fictional character in a novel, and even giving her/him a real name and face will help you remember your ideal audience:

Remember this person every time you’re planning your next video and make the videos specifically for them.

You’ll be able to connect with people that watch your videos much more easily this way.

From the target audience ideas you wrote down before, choose 3 ideas and research the products that are being sold to that audience.

What types of products are being sold to those audiences?

Are they digital or physical? 

• Go to YouTube and study where your competitors are sending their viewers to find the sales funnels they’re using:

Is there a strong pain point in your target audience that allows you to create a product for selling?

• How are your competitors talking to their audience to persuade the purchase?

• Finally, study their prices determine how profitable each niche might be.

Take those prices and define:

• Profit goals
• Possible profit margins
• Revenue if 0.5% of people that watch your videos buy one of the products.
• How many views you’ll need to hit your profit goals
• How you’ll raise awareness about your products

Define alternative monetization methods

Besides selling your own products, what other income methods are you going to use?

Some of the popular ones for YouTube: 

• Affiliate marketing: helping sell other people’s products and get a commission.
• Sponsor videos : getting paid by big brands to mention or show their products in your videos.
• Crowdfunding: opening an account on Patreon can help you get direct support from your most loyal viewers.
• Ad revenue : money YouTube will pay you directly for every 1,000 views.

It’s important to not depend on a single one of these.

The best strategy is to have your own products where the profit margins are the highest, and also use different methods mention above to diversify.

Remember the buyer Persona you defined earlier?

Here’s where you’ll use that persona to define the best type of video that will connect with them.

You have to create videos that provide  value  to your target audience if you want to get any attention.

If they’re Gen Z , focus on content that makes them laugh:

If they’re Millenials , news and human interest stories will keep them entertained:

If they’re Baby Boomers , try online tutorials to teach them new skills:

Don’t use a format made for  Boomers with a Gen Z audience , or you’ll never be able to deliver value to your audience.

Surprisingly enough, you don’t need to have a professional crew to record videos that people want to watch on YouTube.

One of the beautiful things about this platform is that normal people can grow a huge audience, even recording with a simple smartphone .

Because of that, carefully evaluate if you really want to spend a big part of your budget on video production.

Also, bear in mind that you don’t only need a camera, there is also other equipment you’ll need :

• Teleprompter
• Editing software
• Thumbnail creation software
• Computer for editing

Besides your equipment budget, you also need to define the budget for hiring a team — if that’s your approach.

You can approach your YouTube channel in two ways:

• You can do it all yourself
• You can hire others that can do a better job

In case you want to delegate to others the things that you don’t know how to do very well, make sure you take into account every job:

• Project manager
• Scriptwriter
• Camera crew
• Marketing team
• Product development team

You might want to hire someone only for the jobs that you struggle the most with if you want to save a bit of money.

Now you need to define where you and your team will record your videos.

Setting up a studio

It’s better to build a studio at home or office so everything is always set up and ready to start recording:

Set your lighting, camera, and your background so it looks appealing and it’s consistent in every video that you make .

That’s the best approach to create tons of high-quality videos in a short time.

Planning filming locations

However, if you want to do it outside and constantly change the location, you need to plan very carefully the locations you’re going to use:

• Do you need permission to record in said location?
• Is the weather proper for recording?
• How are you going to handle transportation for your team and equipment?

Generally, setting up a studio for video recording is the most efficient way to create videos at the lowest price.

How are you going to constantly come up with new refreshing ideas for your videos?

You need to be constantly innovating if you want to captivate your audience for a long time.

Some of the most common methods to come up with ideas:

• Track what your competitors are doing that is popular right now.
• Do keyword research and find outdated or boring videos that you can produce better.
• Carefully study your channel’s analytics to see what videos are performing the best in terms of watch time and engagement — and make more similar videos.
• Ask your audience what they want to watch next.

How will the usual recording day look like?

Is the teleprompter the first thing you’re going to set up, and then you’ll get ready with your makeup?

Or is it first makeup and then a bit of practice before recording?

Come up with a system that allows you to record more videos in less time.

The more efficient you are, the more videos you’ll be able to publish and the faster your YouTube business will grow.

The ideal system will allow you to record more than 1 video per day without too much stress.

If you already have some following in other platforms, or you have a long list of clients, define how you’ll make them aware of your new video content.

Some options are:

• Targeted Instagram or Facebook ads
• Email outreach
• Direct telephone calls

If you’re using YouTube instead to attract new customers (which is the best way to use this platform), then you don’t need to promote outside of YouTube.

This video platform has over 2 billion visitors per month .

You don’t need to look for more people outside.

In fact, most of your views will come organically from users that are already on YouTube:

Instead, you need to know how to reach your target audience that is already using the platform constantly.

For that, you’ll need to learn something called Search Engine Optimization (SEO).

YouTube is a search engine that recommends videos automatically to people that its algorithm thinks will like them.

You need to learn to communicate to the algorithm with good SEO so YouTube knows whom to recommend your videos to.

A good SEO strategy includes the following aspects:

• How to write titles with the right keywords and that also attract people to click
• How to design thumbnails that attract clicks.
• Use the right tags to tell YouTube what your video is about.
• Uploading your scripts to each video so YouTube knows exactly what it’s about.
• How to get more likes and comments in your videos to increase engagement.
• Using cards to link to other relevant videos for your audience.
• Knowing when to stop production a video format that isn’t working.
• Knowing how to double down when something is working.
• What hashtags to use in your videos to make them more discoverable.

These are all things that you should know about before starting your channel or you’ll find it really hard to get eyeballs on your content.

We offer a free course about this. Click here to sign up if you want to learn more.

You don’t own the audience that is subscribed to your channel on YouTube.

That’s why one of your main concerns has to be how to keep them in case your channel is terminated or YouTube suddenly stops promoting it .

Most YouTube channels simply send their viewers to another social media platform like Instagram.

However, you don’t own that audience either.

The only real way to own your audience is by collecting their email addresses or phone number.

Email marketing is the most popular way to go about it, and it’s also the most effective marketing strategy.

Here’s how to collect email addresses from your audience :

First, put a link in your YouTube channel banner and in the description of your videos to send people to an opt-in page:

In the opt-in page, offer your audience something they’d want to get for free and that isn’t complicated to make (a checklist, a report, etc) in exchange of their emails:

Then, set up an automated email response when they join.

You can take advantage of this by asking them right away what their main struggles are.

Use that data to come up with good product ideas that may solve the problems of your audience.

Once you’ve built the base of your email list, you’ll want to come up with your final product idea.

To know if it’s the right idea, simply ask your subscribers if they’d be interested in buying a product like that :

Test different prices until you find the perfect balance between price and demand.

Once you’ve confirmed your idea with enough people, develop it.

Finally, set up a new email series promoting your new product and prepare for your first launch.

Define where all your marketing efforts will focus on.

What social media platforms are you going to use to build a better relationship and more trust with your audience?

Try to f ocus on only 1 social media platform besides YouTube if you’re just starting or it will be too much for you. 

The good thing is that you’re already using video to talk to your audience, so you’re already using the  best content format for a business :

On the other hand, if you plan to hire social media managers, then write where you’ll find the candidates and what jobs you’ll assign to each one .

What other products can you offer later on as an upsell or to keep your clients happy?

What improvements could you implement to your first product to better fix your clients’ problems?

Do the same as with your first product and ask your current clients what they want to learn next.

If you’re already selling one product successfully, then you should keep reinvesting in new, improved ones for your customer.

After all, once someone buys from you, they’re much more likely to buy again.

This is how you keep scaling your business until it becomes an amazing money-making machine that is also helping thousands of people.

Congratulations, you’ve reached your objectives and you’ve built a YouTube channel business.

Will has been a full-time content creator since 2014. He’s an audio, video, and tech hobbyist dedicated to reviewing products and giving you the best tips he knows to grow your audience.

Related Posts

• 30 Ways to Make Money on YouTube
• Your YouTube Video Audio Sucks: How to Fix The Most Common Audio Issues 
• How to Craft a Great Storytime Video for YouTube
• Where to Read Twitch Chat Logs in 2024
• How to Make Money on OnlyFans Without Showing Your Face

• Business Plan for Investors
• Bank/SBA Business Plan

Operational/Strategic Planning Services

• L1 Visa Business Plan
• E1 Treaty Trader Visa Business Plan
• E2 Treaty Investor Visa Business Plan
• EB-1 Business Plan
• EB-2 NIW Business Plan
• EB-5 Business Plan
• Innovator Founder Visa Business Plan
• Start-Up Visa Business Plan
• Expansion Worker Visa Business Plan
• Manitoba MPNP Visa Business Plan
• Nova Scotia NSNP Visa Business Plan
• British Columbia BC PNP Visa Business Plan
• Self-Employed Visa Business Plan
• OINP Entrepreneur Stream Business Plan
• LMIA Owner Operator Business Plan
• ICT Work Permit Business Plan
• LMIA Mobility Program – C11 Entrepreneur Business Plan
• USMCA (ex-NAFTA) Business Plan
• Franchise Business Plan
• Landlord business plan
• Nonprofit Start-Up Business Plan
• USDA Business Plan
• Cannabis business plan
• Ecommerce business plan
• Online boutique business plan
• Mobile application business plan
• Daycare business plan
• Restaurant business plan
• Food delivery business plan
• Real estate business plan
• Business Continuity Plan
• Pitch Deck Consulting Services
• Financial Due Diligence Services
• ICO whitepaper
• ICO consulting services
• Confidential Information Memorandum
• Private Placement Memorandum
• Feasibility study
• Fractional CFO
• How it works
• Business Plan Examples

Youtube Channel Business Plan Sample

MAY.03, 2019

Do you want to start youtube channel business?

In this era, where the trends of businesses are going towards those, which require a small investment resulting in a large payback, people are mostly looking for a business plan youtube that can be done online. If you too are planning to start a business on the web, and has the skill to create and edit videos, the most worthwhile option you can have is to create a YouTube channel.

Probably you will be thinking that you just need to create an account to move forward. But, it is wrong, you’ll need to make a detailed youtube business plan . To help you in making one, we are providing here a sample YouTube video channel business plan template for a startup named, ‘BrightShows’.

Executive Summary

Before thinking about how to start youtube business, you must create your youtube channel business plan . Your youtube business plan will help you in prioritizing your business plan youtube and following a stepwise approach in order to meet your goals.

2.1 The Business

BrightShows will be a YouTube channel sharing motivational, educational and nutritional videos, owned by Krista James. The business plan youtube will be based in Bellingham, Washington State.

2.2 Management

BrightShows will be a channel providing informative and educational video content in various domains. So, in order to run our business plan youtube , we’ll require a team of video editors, graphic designers, web developers, SEO specialists, and content writers. Krista has decided to get this team through rigorous testing from her own city and also to find some freelance workers from around the world.

2.3 Customers

Our customers will be from the whole world. As our educational videos will mostly be for college and university domain, so our major users will be the young boys and girls throughout the world.

2.4 Business Target

Our target is to reach a million views by the end of the first year, and 30 million views by the end of the first three years.

Company Summary

3.1 company owner.

Krista has a bachelors’ degree in Software Engineering. During the course of her studies, she was continuously involved in freelance video editing and graphic designing works. Pursuing her interests, she took a 12-week workshop on Digital Editing while preparing herself for starting a web-based business plan youtube .

3.2 Why the Business is being started

Krista had a keen interest in editing and video making tools, she is an expert in using all the related software like Adobe Premiere Pro, Adobe Photoshop, Vegas Pro, KineMaster, etc. Due to her freelance experience, she knows how to start a youtube business and due to the technical skills she has, she can actually implement her ideas through her business plan youtube .

3.3 How the Business will be started

BrightShows will be based on making informative, educational, and motivational videos. In order to manage all these domains, Krista will procure space in Bellingham with the best ISP, computers, servers, cameras, movie making equipment, and other necessary devices. Moreover, she’ll hire a team of content writers, web developers, SEO Specialists, graphic designers, video editors, video makers, and tutors to help her in providing informative videos for her channel .

If you are thinking about how can i start a business with youtube, read the following youtube business model thoroughly. This youtube business plan will cover all the essential details to start this business plan youtube .

The startup summary, developed by our youtube business plan writer is as follows:

The detailed startup requirements are given below:

BrightShows will be based on serving its customers through informative and educational contents. The basic services which Krista has decided to provide are given here for anyone who wants to know how to start up on youtube.

• Providing motivational and inspirational videos
• Providing informative videos about health and nutrition
• Providing high-quality videos on Software Engineering Subjects mainly focused on Computer Languages, Computer Architecture, Machine Learning, and Data Structures courses
• Providing video and photo editing tutorials
• Providing YouTube channel marketing services by SEO techniques, web developing and optimizing themes and content

Marketing Analysis of Youtube Channel Business

Almost 5 billion videos are watched on YouTube daily, so marketing your youtube channel effectively is the only way of getting among those 5 billion.

So, after you have enough content and videos, go for making a youtube marketing business strategy to let people know about your channel. For effective marketing either you can contact a youtube channel marketing company or you yourself can do it by using the most related keywords, thumbnails, and themes.

5.1 Market Trends

The revenue that can be generated through YouTube channel depends upon your talent and creativity to enhance your videos. According to the latest facts, 5 Billion videos are being watched on YouTube every day, and more than 10 thousand videos have generated more than a billion views on this platform. Thus, you can earn immensely by starting this business plan youtube provided that you manage your content, and run your channel smoothly. If you will be able to grab people’s attention through your videos you will be paid by the site itself, and also you will get ads to make a profit.

5.2 Marketing Segmentation

Web-based businesses have the biggest advantage of having its customers throughout the world. People around the world who understand our language can benefit from our videos. To analyze the mindset of our subscribers in more detail, we have divided them in a group of three, as given here:

The detailed marketing segmentation of our target audience is as follows:

5.2.1 College & University Students: Our primary subscribers will be students, they will watch our videos to learn computer languages such as C, C++, Java, Python. They are also expected to watch our videos on motivational and inspirational talks. Moreover, they would surely like to learn video and photo editing software from us in their summer break.

5.2.2 Adults & Old: The second group of our target customers will comprise of the adults and old, who are expected to watch our motivational and inspirational talks, as well as our useful videos on health and nutrition.

5.2.3 Other Businesses: The owners of YouTube channels other than us will also be our target customers. We expect other channels to utilize our services of editing, graphic designing, optimizing content and marketing their channel.

Our detailed marketing segmentation is as follows:

5.3 Business Target

Our target is to achieve the maximum traffic on our channel by providing our customers with high-quality informative content. Our aim is to reach a million views by the end of the first year, and 30 million views by the end of the first three years.

5.4 Product Pricing

If you are starting a YouTube channel, you cannot set the prices for your services . You’ll be paid a fixed amount by the site after you reach a certain view count. BrightShows will also be providing YouTube Channel Marketing Services, so we have decided to set the prices high for everyone who wants to get their content and videos optimized by us.

Great service

Great service. Good turnaround time and quality work. Thanks!

In modern times, where the source of infotainment for most of the people is internet, starting a successful youtube channel will prove to be extremely profitable. Having the essential video-making and editing skills is the best strategy for starting a youtube channel. If you think you haven’t any unique idea, then you can search for youtube channel business ideas available on the web.

6.1 Competitive Analysis

There are more than 23 million channels on YouTube, to make yours a prominent one, you have to come up with some competitive advantages. The biggest competitive advantage of BrightShows is its wide variety of playlists. We are offering educational, motivational, informational and nutritional content, which will surely be a way to get more and more users. Secondly, our team is expert in their work, we are sure that the quality, content and the way of delivering we’ll have will be different than all others. Our tutorials are very well explained and we don’t waste even a single minute by dragging the content. Lastly, we will promptly respond to any query in our user’s mind in the comment section, creating an environment of mutual learning.

6.2 Sales Strategy

To let more and more people, know about us;

• We will advertise our services through social media and our Facebook page
• We will use the most related keywords and Search Engine Optimization to highlight our content
• We will create our website and post a link to our videos by related references
• We will create attractive thumbnails and themes with appealing video titles to attract customers

6.3 Sales Monthly

6.4 Sales Yearly

6.5 Sales Forecast

Personnel plan

If you are starting a YouTube business focusing on more than one domains you’ll need to hire some staff. If you are looking for how to make successful youtube channel, you must hire your staff after rigorous testing and learn some skills by yourself to operate the channel.

7.1 Company Staff

Krista has decided to manage the website and teach the video and photo editing skills by herself. She will hire the following staff for other purposes.

• 2 Video Editing Experts
• 1 Software Engineer to teach content related to software education
• 4 Content writers to create content about health, nutrition, and motivational tasks
• 2 Speak persons to address the audience in nutritional and motivational videos
• 1 Web Developer
• 1 Graphic Designer to accomplish designing work
• 2 Assistants for making videos
• 1 SEO Specialist for search engine optimization

The company will also acquire freelance services for content writing if need be.

7.2 Average Salary of Employees

Financial plan.

Starting a YouTube channel is a business that doesn’t require a lot of investment neither does it require the lengthy procedures of registrations and licensing, you can easily start a YouTube channel by sitting in your home. However, if you aim at hiring certain staff like BrightShows then you’ll need to spend some amount to pay the salaries of your employees. If you want to know how to plan a youtube channel and how to balance your investments with the profit earned, you can take help from this youtube channel business model. Here we are providing a free financial plan of BrightShows enlisting the details of forecasted profits.

8.1 Important Assumptions

8.2 brake-even analysis.

8.3 Projected Profit and Loss

8.3.1 profit monthly.

8.3.2 Profit Yearly

8.3.3 Gross Margin Monthly

8.3.4 Gross Margin Yearly

8.4 Projected Cash Flow

8.5 Projected Balance Sheet

8.6 business ratios.

Download Youtube Channel Business Plan Sample in PDF

OGS capital professional writers specialized also in themes such as business plan for freelance , data entry business plan , business plan for a digital printing , business plan for magazine publishing , blog business plan and many others.

OGSCapital’s team has assisted thousands of entrepreneurs with top-rate business plan development, consultancy and analysis. They’ve helped thousands of SME owners secure more than $1.5 billion in funding, and they can do the same for you.

mentioned in the press:

Search the site:

OGScapital website is not supported for your current browser. Please use:

Upmetrics AI Assistant: Simplifying Business Planning through AI-Powered Insights. Learn How

Entrepreneurs & Small Business

Accelerators & Incubators

Business Consultants & Advisors

Educators & Business Schools

Students & Scholars

AI Business Plan Generator

Financial Forecasting

AI Assistance

Ai pitch deck generator

Strategic Planning

See How Upmetrics Works  →

• Sample Plans
• WHY UPMETRICS?

Customers Success Stories

Business Plan Course

Small Business Tools

Strategic Canvas Templates

E-books, Guides & More

• Sample Business Plans
• Entertainment & Media

YouTube Business Plan

Free Business Plan Template

Download our free business plan template now and pave the way to success. Let’s turn your vision into an actionable strategy!

• Fill in the blanks – Outline
• Financial Tables

How to Write a YouTube Business Plan?

Writing a YouTube business plan is a crucial step toward the success of your business. Here are the key steps to consider when writing a business plan:

1. Executive Summary

An executive summary is generally written after the entire business plan is ready because it provides an overview of the whole business plan. Here are some components to add to your summary:

Start with a brief introduction:

Market opportunity:, mention the niche:, video production:, marketing strategies:, financial highlights:, call to action:.

Ensure you keep your executive summary concise and clear, use simple language, and avoid jargon.

Say goodbye to boring templates

Build your business plan faster and easier with AI

Plans starting from $7/month

2. Business Overview

In the business overview , add different elements like location, legal structure, history, and vision & mission statement of your channel. Here is the business overview example for your YouTube plan:

Channel Description:

Provide all the basic information about your business in this section like:

The name of your channel and the type of content you might be producing, as in you might run one of the types of channels:

• Photography and Videography Channels
• Educational Channels
• Gaming Channels
• Vlogging Channels
• Tech Channels
• Fitness Channels
• Political News Channels
• Comedy Channels
• Makeup Channels
• Experiment Channels
• Toy Reviews Channels
• Legal structure Mention the legal structure of your channel, it might be a sole proprietorship, partnership, or LLC.

Mission statement:

Business history:, future goals:.

This section should provide an understanding of your YouTube business. Make it engaging as well as informative.

3. Market Analysis

The Market analysis section provides a precise understanding of the market along with the target audience and competitors. Your market analysis should contain the following essential components:

Identify your target audience:

Market size and growth potential:, competitive analysis:, market trends:, regulatory environment:.

Some additional tips for writing the market analysis section of your business plan:

• Gather information from a range of sources, such as surveys, market research studies, and industry reports.
• Be specific and provide detailed information wherever possible.
• Include charts and graphs to help illustrate your key points.
• Keep your target audience in mind while writing the business plan.

4. Content Strategy

The content strategy section of a YouTube business plan should describe the specific services and products that will be offered to customers. To write this section should include the following:

Type of content:

Highlight the advantage:.

Overall the products and services section in a business plan should be thorough, informative, and customer-centered.

5. Sales And Marketing Strategies

Yes, as the name suggests, it is one of the most important sections of a YouTube business plan because it mentions how to attract new viewers & subscribers and retain them.

Advertising strategy:

Monetization strategy:, analytics and metrics:.

In general, be detailed about how will you drive viewers to your channel and retain them.

6. Operations Plan

It’s crucial to take into account all your business processes and operational procedures while drafting the operations plan section. The elements that should be in an operations plan are as follows:

Content creation and publication:

Describe your plan for producing and releasing videos on your channel. Include details about any software or tool you’ll be using, your plan for producing and uploading content, and how you’ll edit and publish movies.

Operational process:

Describe the methods and practices you’ll employ to manage your YouTube channel. Mention your day-to-day plans and plans to achieve long-term goals.

Engagement with the audience:

Content calendar:.

You may develop a thorough plan that describes how you will run your YouTube channel by including these essential components in your operations plan section.

7. Management Team

The management team section describes the responsibility of individuals for running the YouTube channel. This section should provide a detailed description of the experience and qualifications of each manager, as well as their responsibilities and roles.

Founder/CEO:

Key managers:, organizational structure:, compensation plan:, advisors/consultants:.

Describe the key personnel of your company and highlight why your business has the fittest team.

8. Financial Plan

Before planning your finances do a thorough analysis of all the financial projections at least for the first few years of your YouTube channel like the below:

Profit & loss statement:

Cash flow statement:, balance sheet:, break-even point:, financing needs:, 9. appendix.

When writing the appendix section, add all the additional information which can support any of the above sections of your business plan. It might include research sources, data, legal documents, or other such relevant information.

• Include a table of contents: Make it easy for your readers to get to any specific part they want to check out directly after seeing it from the table of contents.
• Conduct market research and present the results here, together with statistics on the target audience, market trends, and demographics.
• Include any rules, licenses, or permits that may be applicable in this section.
• Include any brochures, product descriptions, marketing materials, or other materials you may have that are associated with your business strategy.

A word of advice: Avoid using sophisticated vocabulary in the headings or table of contents. For your audience, keep it straightforward, understandable, and easy. Additionally, avoid adding any extraneous information to this portion of the company strategy.

The Quickest Way to turn a Business Idea into a Business Plan

Fill-in-the-blanks and automatic financials make it easy.

This YouTube business plan sample will provide an idea for writing a successful plan, including all the essential components of your business.

After this, if you are still confused about how to write an investment-ready business plan to impress your audience, then download our YouTube business plan pdf .

Related Posts

Magazine Business Plan

Photography Business Plan

400+ Sample Business Plans Example

Record Label Business Plan

Basic Steps to Writing a Business Plan

How to write Business Plan Cover Page

Frequently asked questions, why do you need a youtube business plan.

A business plan is an essential tool for anyone looking to start or run a successful YouTube channel. It helps to get clarity in your business, secures funding, and identifies potential challenges while starting and growing your channel.

Overall, a well-written plan can help you make informed decisions, which can contribute to the long-term success of your YouTube channel.

How to get funding for your YouTube channel?

Although there are several ways to finance your YouTube channel, self-funding is one of the fastest and most effective methods. Other options for funding are:

A loan from a bank

Small business administration (sba) loan, crowdfunding, angel investors.

There are small business grants also available in certain areas; search for them in your area and apply.

Where to find business plan writers for your YouTube channel?

There are many business plan writers available, but no one knows your business and idea better than you, so we recommend you write your YouTube business plan and outline your vision as you have in your mind.

What is the easiest way to write your YouTube business plan?

A lot of research is necessary for writing a business plan, but you can write your plan most efficiently with the help of any YouTube business plan example and edit it as per your need. You can also quickly finish your plan in just a few hours or less with the help of our business plan software.

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

Plan your business in the shortest time possible

No Risk – Cancel at Any Time – 15 Day Money Back Guarantee

Popular Templates

Create a great Business Plan with great price.

• 400+ Business plan templates & examples
• AI Assistance & step by step guidance
• 4.8 Star rating on Trustpilot

Streamline your business planning process with Upmetrics .

Business Plan Template for Youtube Channel

• Great for beginners
• Ready-to-use, fully customizable Subcategory
• Get started in seconds

Thinking of launching your own YouTube channel? Securing funding and attracting investors can be a game-changer in transforming your creative passions into a profitable venture. That's where ClickUp's Business Plan Template for YouTube Channels comes in!

This template is specifically designed to help entrepreneurs like you outline your goals, strategies, target market, and financial projections, giving you the tools to:

• Create a comprehensive roadmap for launching and growing your channel
• Showcase your vision and potential to potential investors and sponsors
• Stay organized and focused on your content creation journey

So, why wait? Start turning your YouTube dreams into reality with ClickUp's Business Plan Template for YouTube Channels today!

Business Plan Template for Youtube Channel Benefits

Creating a business plan for your YouTube channel can be a game-changer. With a business plan template, you can:

• Clearly define your goals, strategies, and target audience to stay focused and build a strong brand identity
• Develop a roadmap for success with detailed steps and milestones to guide your channel's growth
• Attract potential investors and secure funding by showcasing your vision, market research, and financial projections
• Make informed decisions about content creation, marketing, and monetization strategies to maximize your channel's profitability
• Set yourself apart from the competition and position your YouTube channel as a professional and credible business venture.

Main Elements of Youtube Channel Business Plan Template

ClickUp's Business Plan Template for Youtube Channel is the perfect tool for entrepreneurs looking to start their own channel and attract potential investors. Here are the main elements of this template:

• Custom Statuses: Keep track of the progress of each section of your business plan with statuses such as Complete, In Progress, Needs Revision, and To Do.
• Custom Fields: Add important details to your business plan using custom fields like Reference, Approved, and Section.
• Custom Views: Access different views to organize and visualize your business plan, including Topics, Status, Timeline, Business Plan, and Getting Started Guide.
• Collaboration: Collaborate with your team in real time, leave comments, and assign tasks to ensure smooth execution of your business plan.
• Integration: Seamlessly integrate with other tools and platforms to gather data, track analytics, and automate tasks for your YouTube channel's success.

How To Use Business Plan Template for Youtube Channel

If you're looking to create a comprehensive business plan for your YouTube channel, follow these six steps using the Business Plan Template in ClickUp:

1. Define your channel's purpose and target audience

Start by clearly defining the purpose of your YouTube channel. What type of content do you want to create, and who is your target audience? Understanding your niche and target audience will help you tailor your content and marketing strategies.

Use the Docs feature in ClickUp to brainstorm and outline your channel's purpose and target audience.

2. Conduct market research

Researching your competition and understanding the market landscape is crucial for the success of your YouTube channel. Identify similar channels in your niche and analyze their content, engagement, and subscriber growth. This will help you identify gaps and opportunities in the market.

Use the Table view in ClickUp to collect and organize data on your competitors, including subscriber counts, engagement metrics, and content ideas.

3. Develop a content strategy

Based on your target audience and market research, develop a content strategy that aligns with your channel's purpose. Determine the types of videos you will create, the frequency of uploads, and the key topics or themes you will cover.

Create tasks in ClickUp to outline your content strategy, including video ideas, scripts, and production timelines.

4. Plan your production and promotion

With your content strategy in place, it's time to plan your video production and promotion. Outline the equipment and resources you will need for filming and editing, as well as the platforms and strategies you will use to promote your videos and grow your subscriber base.

Use the Gantt chart feature in ClickUp to visualize and manage your video production and promotion timelines.

5. Set goals and track metrics

Establish measurable goals for your YouTube channel, such as the number of subscribers, views, and engagement rates you want to achieve. Track these metrics regularly to gauge your channel's performance and make data-driven decisions to optimize your content and marketing strategies.

Create custom fields in ClickUp to track and analyze key metrics, such as subscriber count, view count, watch time, and engagement rates.

6. Review and adapt

Regularly review your business plan and make adjustments as needed. YouTube is a dynamic platform, and trends and audience preferences can change quickly. Stay up-to-date with industry changes and continuously analyze your channel's performance to ensure you're meeting your goals.

Set recurring tasks in ClickUp to review and revise your business plan, content strategy, and goals to adapt to the evolving YouTube landscape.

Get Started with ClickUp’s Business Plan Template for Youtube Channel

Entrepreneurs looking to start a YouTube channel can use the Business Plan Template to outline their goals, strategies, target market, and financial projections. This template will help secure funding, attract potential investors, and create a roadmap for the successful launch and growth of their studio.

To get started, hit “Add Template” to sign up for ClickUp and add the template to your Workspace. Make sure you designate which Space or location in your Workspace you’d like this template applied.

Next, invite relevant members or guests to your Workspace to start collaborating.

Now you can take advantage of the full potential of this template to create a comprehensive business plan for your YouTube channel:

• Use the Topics View to brainstorm and organize your ideas for different sections of your business plan
• The Status View will help you track the progress of each section, whether it's complete, in progress, needs revision, or still to do
• The Timeline View will give you a visual representation of your business plan's milestones and deadlines
• The Business Plan View will provide a holistic overview of your entire plan, including goals, strategies, target market, and financial projections
• The Getting Started Guide View will provide step-by-step instructions on how to use the template and complete each section
• Customize the Reference, Approved, and Section custom fields to add additional information and track progress
• Update statuses and custom fields as you work on each section to keep team members informed of progress
• Monitor and analyze your business plan to ensure it aligns with your goals and attracts potential investors.
• Business Plan Template for Video Game
• Business Plan Template for Management Consultants
• Business Plan Template for Ulta Beauty
• Business Plan Template for KMart
• Business Plan Template for Luxury Goods Collectors

Template details

Free forever with 100mb storage.

Free training & 24-hours support

Serious about security & privacy

Highest levels of uptime the last 12 months

• Product Roadmap
• Affiliate & Referrals
• On-Demand Demo
• Integrations
• Consultants
• Gantt Chart
• Native Time Tracking
• Automations
• Kanban Board
• vs Airtable
• vs Basecamp
• vs MS Project
• vs Smartsheet
• Software Team Hub
• PM Software Guide

YouTube Business Plan Template

Written by Dave Lavinsky

YouTube Business Plan

You’ve come to the right place to create your YouTube business plan.

We have helped over 1,000 entrepreneurs and business owners create business plans and many have used them to start or grow their YouTube businesses.

Below is a template to help you create each section of your YouTube business plan.

Executive Summary

Business overview.

The Ace of Cooking Basics is a startup YouTube channel company located in Denver, Colorado. The company is founded by Charlotte, aka “Charlie” Goodson, an experienced chef who, many years ago, was confused by how long to cook a 3-minute egg. Since that initial experience in the kitchen, Charlie has gone on to learn how to cook an egg in about one hundred different ways and has added over 3,000 personally-developed recipes to her collection of “great home-cooked dishes.” Charlie has been a freelance chef for private and public catering experiences over one thousand times throughout the nation and has received the highest ratings from her guests and hosts of each event. She is a member of the International Association of Culinary Professionals and frequently acts as a speaker at their international events.

The Ace of Cooking Basics will provide a full series of high-quality and engaging videos via a new YouTube channel featuring the same name. This content will reach a global audience of those who want to learn to cook or enhance their cookery skills in traditional American fashion. The series will leverage the potential of the channel and provide monetization options for The Ace of Cooking Basics.

Product Offering

The following are the services and products that The Ace of Cooking Basics will provide:

• 4-5 videos per week presented by the channel host
• Kitchen appliance product demonstrations and recommendations
• Guest appearances by popular celebrity figures
• Opportunities for video audience appearances
• Exclusive chef’s kitchen offers to “channel members”
• Cookbook offerings

Customer Focus

The Ace of Cooking Basics, based in Denver, Colorado, will target a global audience. Although the creation of digital content is highly competitive, the global interest in at-home cooking will provide multiple opportunities to grow The Ace of Cooking Basics through several customer channels. The YouTube video channel audience, particularly within the cooking sector, has continued to increase each year and the expectation is that the popularity of the company founder, in conjunction with easy-to-follow and delicious offerings, will create an exponential growth in global followers within a three-month introductory period. Videos will be tailored to the preferences of the audience, ensuring a relevant and entertaining addition to their lives.

Management Team

The Ace of Cooking Basics will be owned and operated by Charlie Goodson. She has recruited her sous chef of some years, Danielle Favice, to be her video sous chef and assistant in demonstrating products.

Charlie Goodson is a graduate of the Culinary School of Arts with a degree in American Cookery. She has been working as a freelance chef for 15 years, catering for private and public dining events for up to 1,000 attendees at one time. Her organizational skills and mastery of cooking basics has led to the creation of a cookbook, soon to be published, and a number of speaking and demonstration events. She is well-known in the culinary world, having presented meals at the James Beard House and for other stellar culinary achievements.

Danielle Favice is an experienced sous chef who has consistently supported the cooking of Chef Charlie Goodson for the past six years. She is highly-experienced in all forms of cooking, but particularly talented in desserts and pastry cooking skills. She will be the sous chef and partner to Charlie on the YouTube platform, as well as in the planning and preparation of each video segment.

Success Factors

The Ace of Cooking Basics will be able to achieve success by offering the following competitive advantages:

• Friendly, knowledgeable, and highly qualified team of The Ace of Cooking Basics
• High-quality video productions of cooking methods that exhibit the best cooking skills, easily-found ingredients and user-friendly interactions.
• The Ace of Cooking Basics offers lessons in cooking free-of-charge, although in-person lessons would cost thousands of dollars per person.
• Options for purchase will include: exclusive cookbooks, exclusive memberships, kitchen appliances, kitchen products, and other related offers.
• Monetization of various products or offerings by supporting partners will be included, outshining competitors with the quality and consistency of revenue garnered via this channel.

Financial Highlights

The Ace of Cooking Basics is seeking $200,000 in debt financing to launch its The Ace of Cooking Basics. The funding will be dedicated toward securing the equipment, crew and video studio, as well as purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the strategic marketing costs. The breakout of the funding is below:

• Video studio build-out: $20,000
• Office equipment, supplies, and materials: $10,000
• Three months of overhead expenses (payroll, rent, utilities): $150,000
• Marketing costs: $10,000
• Working capital: $10,000

The following graph below outlines the financial projections for The Ace of Cooking Basics.

Company Overview

Who is the ace of cooking basics.

The Ace of Cooking Basics is a newly established YouTube channel company based in Denver, Colorado. The Ace of Cooking Basics will be the most reliable and highly-viewed, innovative choice for the global target market. The Ace of Cooking Basics will provide a comprehensive menu of video services for all YouTube Channel viewers to utilize. Their full-service approach includes a select package of viewer membership offers, cookbook offers, kitchen appliance and product offers, and monetization by interested parties.

  The Ace of Cooking Basics will be able to produce four to five video lessons weekly, in addition to publishing books and ancillary materials, providing cooking tips and hints, previewing high-quality products for review and recommendation, and conducting behind-the-scenes production and video editing. The team of professionals are highly qualified and experienced in The Ace of Cooking Basics and have developed exemplary cooking skills to produce videos for the global market. The Ace of Cooking Basics removes all headaches and issues surrounding the art of cooking and ensures all questions and problems are solved easily and with humor, while delivering the best video cooking lessons, product fulfillment and customer service.

The Ace of Cooking Basics History

Since incorporation, The Ace of Cooking Basics has achieved the following milestones:

• Registered The Ace of Cooking Basics, a C-corporation to transact business in the state of Colorado.
• Has a contract in place to create a video recording studio and lease office space for 10,000 square feet.
• Reached out to numerous contacts to get advice regarding video production.
• Began recruiting a staff of sous chef, prep hands, and and office personnel to work at The Ace of Cooking Basics.

The Ace of Cooking Basics Services

The following will be the services The Ace of Cooking Basics will provide:

Industry Analysis

The YouTube video platform industry has more than 51 million channels, with over 700 channels that have more than 10 million users. The platform is expected to grow over $15 billion in the next five years to over $45 billion. The growth will be driven by an increased number of video channels, bolstered by an ever-growing customer base. Celebrities will continue to populate channels, combining star power with recommendations for products and services, which will increase viewership and marketing potential. An increase in marketing campaigns, including social media, will drive growth and scale YouTube channel businesses. Costs for the YouTube channel are minimal; however, costs will increase for video production and other services necessary to produce winning channels.

Customer Analysis

Demographic profile of target market.

The Ace of Cooking Basics will target a global audience, although the recognition is that most viewers will be housed in the United States. They will target home cooks who enjoy the art of cookery, as well as those who like to purchase kitchen products and cookbooks.

Customer Segmentation

The Ace of Cooking Basics will primarily target the following customer profiles:

• Individuals who like to cook
• Individuals who like the celebrity status of Charlie Goodson
• Individuals who like to buy cookbooks
• Individuals who enjoy using kitchen applications and products
• Individuals who like to watch YouTube channels
• Individuals who enjoy “membership” status and special offers
• Individuals who want to increase their cooking skills

Competitive Analysis

Direct and indirect competitors.

The Ace of Cooking Basics will face competition from other YouTube channels based on cooking with similar business profiles. A description of each competitor company is below.

Just in Time

Just in Time, Inc. is a YouTube channel with 20,000 followers. The channel provides videos two to three times weekly. Each session is focused on preparing a dinner meal within 15 minutes or less, using prepared food items from a grocery store. The clock countdown continues during each video as the chefs race to prepare the meal. The videos may be humorous, especially because accidents and mistakes frequently happen, which informs the comedic side of the channel and reduces the purpose of cooking. The channel is monetized by kitchen tool manufacturers and social media celebrities.

Just in Time was formed in 2019, just prior to the pandemic, which created a slow start to video production. In the past four years, video production has increased and each 25-minute video contains a meal of: protein, carbohydrate, vegetable or fruit. The meals are simple and presented using prepared foods, such as cubed fruit, from the grocery store. This method increases the cost of the food, but encourages a fast preparation time. Just in Time is owned by Kathy Beacon, who is a food entrepreneur and celebrity, with over ten years in the food preparation industry as a freelance consultant.

Easy Does It

The Easy Does It YouTube channel is owned and operated by Twin Chefs, Inc., an S-corporation. The owners are Raymond and Robert Chapman, who have established the company in Los Angeles, California. Easy Does It creates video content once a week, using the skills of the brothers in kitchen-created videos within their personal home. The videos highlight the easiest types of food preparation and quick meals. With 5,000 viewers, the brothers provide comical and easy-to-view 30-minute presentations. No monetization has been received, according to recent data.

March & Ash Cooking School

March & Ash Cooking School YouTube channel is an outgrowth of the accredited March & Ash Cooking School located in Cambridge, Massachusetts. Utilizing the skills of the school chefs, the video lessons on all forms of food preparation and cooking are offered in 30-minute segments. The school is for serious soon-to-be chefs and the YouTube channel reflects that seriousness in each weekly segment. Instructions are offered in both email and on-air formats. The presentations include difficult preparation techniques and the recipes sometimes contain hard-to-find ingredients. The YouTube channel has 10,000 followers. Monetization has boosted the revenue of the school, with approximately $30,000 yearly paid to the channel for product introductions.

Competitive Advantage

The Ace of Cooking Basics will be able to offer the following advantages over their competition:

Marketing Plan

Brand & value proposition.

The Ace of Cooking Basics will offer the unique value proposition to its clientele:

• Highly-qualified team of skilled employees that is able to provide a comprehensive YouTube channel dedicated to videos demonstrating highly-refined cooking skills using reasonably-priced grocery products.
• Memberships in The Ace of Cooking Basics Club, which will offer access to cookbooks, products and other items not available to the general video audience.
• Monetization of food products, food preparation tools, and kitchen appliances: all three segments of the cooking industry, which is unique in the YouTube channel competition.

Promotions Strategy

The promotions strategy for The Ace of Cooking Basics is as follows:

Word of Mouth/Referrals

The Ace of Cooking Basics has built up an extensive list of contacts over the years by providing exceptional service and expertise to clients. The Ace of Cooking Basics chefs and staff will encourage word of mouth promotions and referrals from friends in the cooking industry, as well as personal contacts in the chef industry. Kitchen manufacturers will also be contacted for referrals, as associations are built.

Professional Associations and Networking

Both chefs Charlie Goodson and Danielle Favice are members of the International Association of Culinary Professionals, in addition to other local and national associations. With continual events during the upcoming year, both Charlie and Danielle will encourage referrals. Social Media Marketing Considerable efforts will be made to optimize video titles, descriptions and tags to improve discoverability and increase organic traffic to the YouTube channel. Also, efforts will be directed toward leveraging popular social media platforms to promote our videos, products and services, which can further drive traffic to our channel. Collaborating with influencers will also expand our niche and extend our reach into their existing audience.

Website/SEO Marketing

The Ace of Cooking Basics will utilize their website to drive traffic using SEO practices, pitch new cookbooks and kitchen preparation tools, and inform viewers of upcoming video segments. Information about appearances by the chefs will be included, as will the history of the company and video highlights of each week.

The pricing of products offered by The Ace of Cooking Basics will be moderate and on par with competitors so customers feel they receive excellent value when purchasing their products or services.

Operations Plan

The following will be the operations plan for The Ace of Cooking Basics. Operation Functions:

• Charlie Goodson will be the Owner and President of The Ace of Cooking Basics. She will oversee all staff and manage client relations. Charlie has spent the past year recruiting the following staff:
• Danielle Favice: Sous Chef who will assist in all videos, prep certain dishes and manage the kitchen administration.
• Kelly Clark: Office Manager who will oversee all office operations and manage the bookkeeping for the accountant.
• Roger Martin: The Social Media Manager who will also oversee the Website page.
• Dan Morez: The Video Production Manager will produce and edit all videos, overseeing

Milestones:

The Ace of Cooking Basics will have the following milestones completed in the next six months.

• 5/1/202X – Finalize contract to build out video studio and office space
• 5/15/202X – Finalize personnel/staff employment contracts for the The Ace of Cooking Basics
• 6/1/202X – Finalize contracts for The Ace of Cooking Basics clients
• 6/15/202X – Begin networking at industry events
• 6/22/202X – Begin moving into The Ace of Cooking Basics studio and office
• 7/1/202X – The Ace of Cooking Basics opens its office for business

Charlie Goodson is a graduate of the Culinary School of Arts with a degree in American Cookery. She has been working as a freelance chef for 15 years, catering for private and public dining events for up to 1,000 attendees at one time. Her organizational skills and mastery of cooking basics has led to the creation of a cookbook, soon to be published, and a number of speaking and demonstration events.

Financial Plan

Key revenue & costs.

The revenue drivers for The Ace of Cooking Basics are the revenues obtained from monetization, customer purchases and membership club dues charged to the customers for their products and services.

The cost drivers will be the overhead costs required in order to produce studio-quality videos and ancillary materials. The expenses will be the payroll cost, rent, utilities, office supplies, and marketing materials.

Funding Requirements and Use of Funds

The Ace of Cooking Basics is seeking $200,000 in debt financing to launch its property management business. The funding will be dedicated towards securing the video studio and office space and purchasing office equipment and supplies. Funding will also be dedicated toward three months of overhead costs to include payroll of the staff, rent, and marketing costs for the social media and website marketing costs. The breakout of the funding is below:

Key Assumptions

The following outlines the key assumptions required in order to achieve the revenue and cost numbers in the financials and in order to pay off the startup business loan.

• Number of Videos Per Month: 130
• Average product/service orders per Month: $34,000
• Office Lease per Year: $100,000

Financial Projections

Income statement, balance sheet, cash flow statement, youtube business plan faqs, what is a youtube business plan.

A YouTube business plan is a plan to start and/or grow your YouTube business. Among other things, it outlines your business concept, identifies your target customers, presents your marketing plan and details your financial projections.

You can easily complete your YouTube business plan using our YouTube Business Plan Template here .

What are the Main Types of YouTube Businesses? 

There are a number of different kinds of YouTube businesses , some examples include: Vlog Content, How-To Content, and Comedic Content.

How Do You Get Funding for Your YouTube Business Plan?

YouTube businesses are often funded through small business loans. Personal savings, credit card financing and angel investors are also popular forms of funding.

What are the Steps To Start a YouTube Business?

Starting a YouTube business can be an exciting endeavor. Having a clear roadmap of the steps to start a business will help you stay focused on your goals and get started faster.

1. Develop A YouTube Business Plan - The first step in starting a business is to create a detailed YouTube business plan that outlines all aspects of the venture. This should include potential market size and target customers, the services or products you will offer, pricing strategies and a detailed financial forecast. 

2. Choose Your Legal Structure - It's important to select an appropriate legal entity for your YouTube business. This could be a limited liability company (LLC), corporation, partnership, or sole proprietorship. Each type has its own benefits and drawbacks so it’s important to do research and choose wisely so that your YouTube business is in compliance with local laws.

3. Register Your YouTube Business - Once you have chosen a legal structure, the next step is to register your YouTube business with the government or state where you’re operating from. This includes obtaining licenses and permits as required by federal, state, and local laws.

4. Identify Financing Options - It’s likely that you’ll need some capital to start your YouTube business, so take some time to identify what financing options are available such as bank loans, investor funding, grants, or crowdfunding platforms.

5. Choose a Location - Whether you plan on operating out of a physical location or not, you should always have an idea of where you’ll be based should it become necessary in the future as well as what kind of space would be suitable for your operations.

6. Hire Employees - There are several ways to find qualified employees including job boards like LinkedIn or Indeed as well as hiring agencies if needed – depending on what type of employees you need it might also be more effective to reach out directly through networking events.

7. Acquire Necessary YouTube Equipment & Supplies - In order to start your YouTube business, you'll need to purchase all of the necessary equipment and supplies to run a successful operation. 

8. Market & Promote Your Business - Once you have all the necessary pieces in place, it’s time to start promoting and marketing your YouTube business. This includes creating a website, utilizing social media platforms like Facebook or Twitter, and having an effective Search Engine Optimization (SEO) strategy. You should also consider traditional marketing techniques such as radio or print advertising.

How to Start a Profitable Youtube Channel Business [11 Steps]

By Nick Cotter Updated Feb 02, 2024

Business Steps:

1. perform market analysis., 2. draft a youtube channel business plan., 3. develop a youtube channel brand., 4. formalize your business registration., 5. acquire necessary licenses and permits for youtube channel., 6. open a business bank account and secure funding as needed., 7. set pricing for youtube channel services., 8. acquire youtube channel equipment and supplies., 9. obtain business insurance for youtube channel, if required., 10. begin marketing your youtube channel services., 11. expand your youtube channel business..

Starting a YouTube channel business requires an understanding of the current market, including trends, audiences, and competition. A thorough market analysis will help you carve out your niche and create content that resonates with viewers. Here are some steps to guide you through the process:

• Identify your target audience: Consider demographics such as age, gender, interests, and geographic location to determine who is most likely to watch your content.
• Analyze competitors: Look at other channels in your niche, noting their content strategy, viewer engagement, and what works well for them.
• Understand trends: Keep an eye on trending topics, video styles, and formats that are currently popular on the platform to stay relevant.
• Assess market demand: Research keywords and topics within your niche to gauge viewer interest and search volume, which can inform your content strategy.
• Examine monetization options: Explore various monetization strategies used by other creators, such as ads, sponsorships, merchandise, and memberships, to understand potential revenue streams.

Are youtube channel businesses profitable?

Yes, YouTube channel businesses can be profitable and many creators have been able to make a living from their efforts. Factors such as the types of content created, the number of subscribers, and the number of views all impact the likelihood of profitability. Additionally, creators may be able to monetize their channels through advertisements, affiliate marketing, and sponsorships.

Starting a YouTube channel as a business requires meticulous planning and strategic thinking. Your business plan should outline your channel's vision, objectives, and the strategies you'll employ to achieve success. Below is a guide to help you draft a comprehensive business plan for your YouTube channel.

• Define Your Niche: Clearly state the content focus of your channel and the target audience. Understanding your niche will help you create relevant and engaging content.
• Content Strategy: Outline the types of videos you will create, the value they provide to viewers, and how often you plan to upload new content.
• Monetization Plan: Detail the methods through which you'll generate revenue, such as ad income, sponsorships, merchandise, or memberships.
• Marketing Approach: Explain how you'll promote your channel and content, including social media strategies, collaborations, and SEO practices to increase visibility.
• Financial Projections: Offer an estimate of startup costs, potential earnings, and a break-even analysis to forecast the financial sustainability of your channel.
• Operational Plan: Describe the resources you need, such as equipment and editing software, and any team members or roles crucial to your channel's operations.
• Metrics and Goals: Set specific, measurable goals for subscriber numbers, view counts, and engagement rates, and outline how you will track and analyze these metrics.

How does a youtube channel business make money?

YouTube channels have the ability to monetize their content through advertisements and link sponsorships. This means that businesses can earn money when viewers watch their videos and click on advertisements. For example, a YouTube channel focused on air duct cleaning could target business owners as a target audience. These owners could benefit from the advice provided in the channel's content, such as 11 Steps To Starting a Successful Air Duct Cleaning Business. This would provide an opportunity for the channel to earn money while also providing helpful information to people looking to start their own business.

Creating a strong brand for your YouTube channel is essential for standing out in a crowded market and attracting a loyal audience. Your brand encompasses everything from your channel's visual identity to the tone and personality conveyed in your content. Here's how to develop a robust YouTube channel brand:

• Define Your Niche: Be clear about the topics or genre your channel will cover. This specificity helps you attract a targeted audience.
• Develop a Unique Value Proposition (UVP): Determine what makes your channel different. Your UVP should highlight what viewers gain by watching your content that they can't get elsewhere.
• Choose a Brand Name: Pick a catchy and memorable name that reflects the essence of your channel and is easy to search for.
• Create Visual Identity: Design a consistent aesthetic for your channel with a recognizable logo, color scheme, and thumbnail style to build brand recognition.
• Craft Your Voice: Decide on the tone and personality of your channel. Whether it's humorous, educational, or inspirational, ensure it's consistent across all your content.
• Plan Your Content: Align your videos with your brand identity, ensuring each upload reinforces your brand's message and values.
• Engage Your Audience: Build a community by interacting with viewers through comments, live streams, and social media, making your brand feel more personal and accessible.

How to come up with a name for your youtube channel business?

Coming up with a name for your YouTube channel business can be a difficult task. Consider making the name memorable and recognizable, while avoiding overly long or overly complicated names. Brainstorm ideas that are relevant to your niche, and take into account the rhythm and pronunciation of the name. Additionally, check to see if the name is available as both a business trademark and a corresponding web address. With a little bit of creativity you should be able to come up with an appropriate name for your YouTube channel business.

Starting a YouTube channel as a business involves not just creating content, but also ensuring that your venture is legally recognized. Formalizing your business registration is a critical step to set up a proper structure for tax, legal, and financial benefits. Here’s how to go about it:

• Choose a business structure that fits your needs, such as a Sole Proprietorship, Partnership, Limited Liability Company (LLC), or Corporation, and understand the implications of each for your YouTube business.
• Register your business name with the appropriate state authorities. If you're using a name different from your own, you may need to file a Doing Business As (DBA).
• Obtain any necessary business licenses or permits. The requirements can vary depending on your location and the nature of your content.
• Apply for an Employer Identification Number (EIN) from the IRS if you plan to hire employees or if your business structure requires it.
• Open a business bank account to keep your personal and business finances separate, which simplifies accounting and tax filing.
• Consider consulting with a business attorney or accountant to ensure you're meeting all legal requirements and optimizing your tax situation.

Resources to help get you started:

Explore key resources designed for YouTube channel entrepreneurs to gain insights on market trends, operational best practices, and strategic advice for business growth:

• YouTube Creator Academy : Offers comprehensive tutorials and guidance directly from YouTube on how to grow and manage your channel. Visit Creator Academy
• Tubefilter : Provides industry news, analysis of trends, and strategic insights for digital video creators. Explore Tubefilter
• VidIQ Blog : A resource offering tips and tools for audience growth, video optimization, and monetization strategies. Read the VidIQ Blog
• Social Blade : Offers analytics and data tracking for YouTube channels, essential for competitive analysis and growth tracking. Access Social Blade
• Google's Keyword Planner : Helps in identifying high-volume search terms for topic selection and SEO optimization. Use Keyword Planner
• Think with Google - Consumer Insights : Provides insights into consumer trends which can aid in content planning. Discover Consumer Insights

Starting a YouTube channel as a business comes with its own set of legal considerations. Depending on the content you plan to create and how you intend to monetize your channel, you may need to obtain specific licenses and permits. Here's what you need to consider:

• Business License: Depending on where you live, you may need a general business license to operate your YouTube channel as a commercial entity.
• Content Licenses: If you're using music, video clips, or any other copyrighted material, ensure you have the appropriate licenses to avoid copyright infringement.
• Resale Permits: Should your channel involve selling goods, a resale permit or sales tax license might be required by your state or local government.
• Zoning Laws: If you're operating from home, check local zoning laws to make sure you're in compliance, especially if your business activities increase traffic or noise.
• Permits for Special Activities: Occasionally, special activities such as giveaways or contests might require additional permits, particularly if they involve complex rules or large prizes.

Always check with your local and state authorities to ensure you're fully compliant with all regulations related to your YouTube channel business.

What licenses and permits are needed to run a youtube channel business?

The licenses and permits you need to run a YouTube channel business can vary depending on your location and the type of content you produce. Generally, you may need to apply for business licenses or permits in order to operate legally. You may also need to register your business name, obtain copyright or trademark protection, or acquire any other necessary permits. In addition, if you plan to monetize your content with ads or sponsorships, you will likely need to register with the local government in order to pay taxes.

When starting a YouTube channel business, it's crucial to keep your finances organized and secure the necessary funding to support your growth. Opening a business bank account can help you manage your earnings and expenses effectively. Additionally, securing funding can fuel your business ambitions, allowing you to invest in better equipment, marketing, and other resources. Here's what you should consider:

• Choose the right bank: Research and select a bank that offers services tailored to small businesses, with low fees and good customer support.
• Gather required documents: Prepare your business documents, including your business license, EIN, and any other paperwork the bank may require.
• Understand your funding needs: Assess how much money you need to start and operate your channel, including equipment, editing software, and marketing costs.
• Explore funding options: Look into small business loans, lines of credit, crowdfunding, sponsorships, or even personal savings to finance your business.
• Keep your finances separate: Maintaining a distinct boundary between personal and business finances is essential for tax purposes and financial clarity.

Setting the right price for your YouTube channel services is crucial to attract subscribers while ensuring your business remains profitable. Here's a step-by-step guide to help you determine a pricing strategy that reflects the value of your content and appeals to your target audience.

• Analyze Your Costs: Calculate the total costs involved in producing your content, including equipment, software, and your time. Ensure your pricing covers these costs and allows for profit.
• Research Competitors: Look at what similar YouTube channels charge for their services or content. Use this information to benchmark your prices competitively.
• Value-Based Pricing: Set prices based on the perceived value to your audience. If your content is unique or high-quality, you may be able to command a higher price.
• Tiered Offerings: Offer multiple pricing tiers with varying levels of access or perks. This allows viewers with different budgets to engage with your channel.
• Flexibility: Be prepared to adjust your pricing based on feedback and the evolving market conditions to remain competitive and fair.
• Transparency: Clearly communicate what viewers get at each price point to build trust and manage expectations.

What does it cost to start a youtube channel business?

Initiating a youtube channel business can involve substantial financial commitment, the scale of which is significantly influenced by factors such as geographical location, market dynamics, and operational expenses, among others. Nonetheless, our extensive research and hands-on experience have revealed an estimated starting cost of approximately $2400 for launching such an business. Please note, not all of these costs may be necessary to start up your youtube channel business.

Starting a YouTube channel requires some essential equipment and supplies to ensure your content is high-quality and engaging. Depending on your budget and the type of content you plan to create, your needs may vary. Here's a list of the basic gear you should consider acquiring to set up a successful YouTube channel:

• Camera: A good-quality camera is crucial. This could be a DSLR, a mirrorless camera, or even a high-end smartphone if budget is tight.
• Microphone: Clear audio is essential, so invest in a decent microphone. Options include lapel mics for interviews or condenser mics for voiceovers.
• Lighting: Proper lighting can make a huge difference in video quality. Softbox lights or ring lights are popular choices among YouTubers.
• Tripod or Stabilizer: To keep your footage steady, use a tripod or a handheld gimbal stabilizer, especially if you're recording on the go.
• Editing Software: Quality editing can set your content apart. Software like Adobe Premiere Pro or Final Cut Pro is widely used, but free alternatives like DaVinci Resolve also exist.
• Storage: Videos can take up a lot of space; have reliable external hard drives or cloud storage solutions in place.
• Backdrop: A clean and professional backdrop or green screen can improve the visual appeal of your videos.

List of software, tools and supplies needed to start a youtube channel business:

• Video camera ($100 - $500): Essential for recording high quality videos.
• Tripod ($15 - $50): Stabilizes the camera and makes it easier to record steady shots.
• Lighting equipment ($50 - $200): Can help improve the quality of your videos.
• Microphone ($20 - $100): Captures audio to ensure sound quality.
• Computer ($500 - $1000+): Used to edit and upload videos.
• Video editing software ($5 - $50/month): Used to edit and enhance the video footage.
• Graphics/Logo design software ($20 - $200): Used to create visuals for the video, like logos, titles, etc.
• YouTube Channel Art Creator tools (free): Used to personalize your channel page.
• Social media management tools ($15 - $30/month): Lets you track performance of your channel on social media
• Promotional/Advertising materials (varies by type/quantity): Materials used to help market and promote your content.

Starting a YouTube channel can be an exciting venture, but it's important to protect your business from potential risks. Obtaining the right insurance can safeguard against liabilities and unforeseen events that could impact your financial stability. Here's how to secure business insurance for your YouTube channel:

• Assess your risk: Determine what types of risks your YouTube channel might face, such as copyright infringement claims or equipment damage.
• Research insurance options: Look for insurance providers that specialize in digital or media-related coverage and compare their policies.
• Consider general liability insurance: This can protect against third-party claims for bodily injury or property damage related to your business activities.
• Explore professional liability insurance: Also known as errors and omissions insurance, this covers legal fees and damages if you're accused of professional negligence or providing misleading information.
• Check for equipment insurance: If you have valuable filming equipment, this insurance can cover loss or damage to your gear.
• Review your homeowner's or renter's policy: Some policies may offer coverage for home-based businesses, but you may need additional insurance for complete protection.
• Consult with an insurance professional: An expert can help you tailor a policy to your specific needs and ensure that you have adequate coverage.

Successfully marketing your YouTube channel services is crucial for attracting audiences and potential clients. It's important to reach out to the right people with the right message to grow your business. Here are some strategies to consider for promoting your YouTube channel services:

• Utilize Social Media: Share your content on platforms like Facebook, Twitter, Instagram, and LinkedIn to increase visibility. Engage with your audience and use relevant hashtags to reach potential clients.
• Collaborate with Other YouTubers: Partner with other content creators to tap into their audiences. This can help you gain exposure and credibility within your niche.
• SEO Optimization: Use search engine optimization techniques to improve your videos' visibility on YouTube and Google. Research keywords related to your services and include them in your video titles, descriptions, and tags.
• Content Marketing: Create valuable and informative blog posts, infographics, or e-books that can attract clients to your services. Share these on various online platforms to demonstrate your expertise.
• Email Marketing: Build an email list and send out newsletters with updates, promotions, and useful content to keep your audience engaged and informed about your services.
• Online Advertising: Invest in paid advertising through Google AdWords or YouTube's advertising platform to target potential clients who are searching for services like yours.

As your YouTube channel grows, it's essential to look for ways to expand your brand and increase revenue streams. Here are some strategies to consider for taking your YouTube channel business to the next level:

• Collaborate with other YouTubers or influencers to tap into new audiences and share viewership.
• Develop and sell your own merchandise, such as t-shirts, mugs, or digital products related to your brand.
• Offer exclusive content or perks through membership platforms like Patreon or YouTube's channel memberships.
• Extend your content to other platforms such as Twitch, Instagram, or a personal blog to reach a wider audience.
• Engage in affiliate marketing by promoting products or services and earning a commission for each sale through your affiliate links.
• Seek sponsorship deals with brands that align with your channel's content and values.
• Host live events or workshops to connect with your audience in person or virtually and build a stronger community.
• Consider hiring a team to help manage and produce content, allowing you to focus on creative direction and business strategy.
• Utilize analytics to understand your audience better and tailor your content to their preferences, increasing viewer retention and growth.

• YouTube Conventions & Events

How to Write a Business Plan for YouTube: 14 Rules and Tips

Knowing how to write a business plan for a YouTube channel is important.

You can do it as a project or even just a simple draft. But should have a clear vision of what you want your channel to look like at the end. This is the only way to avoid getting lost in the process.

Once you have your plan, you’ll be able to see how far you’ve come and how you can improve along the way.

One of the main reasons why many people fail at turning their YouTube channel into a profitable business is that they don’t know where to start or how to act later.

As a result, you need to know what you’re going to do before you do it. That’s why we’ve created this guide.

What Every YouTube and Vlogging Business Plan Must Have

1) create a strong vision for your channel.

First of all, you need to have a clear vision of your channel.

In other words, it needs to be something that’s achievable in the short term but also something that will make you stand out from the crowd.

To demonstrate this, here is a list of questions you should ask yourself:

• What will my channel be?
• How will I get people to watch my videos?
• What will my channel look like?
• How much time will I spend on this channel?
• How much money will I pay?
• Who will I connect with?
• Why should people subscribe to my channel?

Naturally, if you’re passionate about what you do, you’ll be more motivated to keep going. The best way to come up with a strong why is to figure out what you really want.

For example: “I want to help people by making videos on how to solve their problems.” “I want to connect with other people and share my life story.” “I want to make an impact in the world by changing lives for the better.”

Write down your why in one sentence or paragraph. Make sure you have a clear vision of what you want your channel to be.

2) Define Your Target Audience

Once you have a clear vision of what your channel will be, you can start thinking about who you want to reach.

You need to know who your audience is, where they are, and what they like. If you don’t know who your target audience is, you might end up creating a channel that no one wants to watch.

If you don’t know where they are, it’s very likely that you won’t be able to get them to watch your videos.

Obviously, you need to do some research before you start creating videos. However, if you know your audience and where they are, you can use that information to create videos that will resonate with them.

Here are a few questions you should ask yourself to define your audience:

• What kind of people will my videos appeal to?
• Who will my videos benefit from?
• What do my viewers want?
• Where will my viewers be?
• How much time will they spend watching my videos?
• How much money will they spend?
• What will people say about my channel?

3) Connection with Your Audience

Your videos have to be entertaining, but you also need to make sure that they provide value. This means you need to understand your audience and create videos that they will actually want to watch.

But how do you know what kind of content they want?

You can start by using analytics tools to find out what kind of videos are performing well and what kind of content your audience likes.

For example:

• For Generation Z, you’ll want to make sure the content they share is funny.
• For Millenials, you’ll want to find content that’s relevant to their interests.
• For Baby Boomers, online tutorials are a great option. Baby boomers are interested in learning new skills, whether it’s learning how to make new recipes or how to master new apps. They’re also looking for content that gives them the latest health news.

4) What Products or Services are you Going to Promote?

Like any business, you need to have a plan for how you are going to monetize your channel – sooner or later.

Basically, you don’t need to focus on specific products or services but if you know your targeted audience and channel niche you could do quick research on your potential partners who could agree to work with you.

Here’s the deal:

Most products and services that are promoted on YouTube are e-books, apps, coaching programs, and online courses.

Once you know what products you’re going to promote, you can create videos that will resonate with them.

With that being said, you should also make sure that your videos are relevant to your products and services. That way, you’ll get more people to watch your videos and you’ll have a better chance of converting them into customers.

Aside from selling your own products and offering your services, there are other ways of monetizing your channel, namely:

• Affiliate marketing – promote and sell products/digital products and earn a commission. Affiliate marketing typically involves the sale of other people’s products or services. These products or services have an affiliate program that pays affiliates a commission if they bring traffic to the advertiser’s website and if the traffic converts into a sale.
• Sponsor videos – A sponsor is someone who pays you for showing/ mentioning their brand/product in your videos. If you get paid to promote a brand, it’s called influencer marketing. If you’re not familiar with sponsorships, they are a great way to make money on YouTube . The best part is that you don’t even have to be a very popular YouTuber to be able to get paid to mention a product. The easiest way to get started with sponsorships is to create a free account on YouTube. After you do this, you can start creating a list of brands you want to work with and start making requests.
• Crowdfunding – Crowdfunding is similar to a traditional fundraising campaign in that it involves people pooling their resources in order to make a bigger impact on a particular project. There are a lot of different types of crowdfunding platforms that you can use, such as Kickstarter , Indiegogo , RocketHub , GoFundMe or even Patreon – which is super popular nowadays . Each platform offers different ways to promote your campaign and get funding. But the bottom line is that crowdfunding is a great way to get a project off the ground and is usually less expensive than traditional fundraising.
• YouTube Ad Revenue – Advertisers pay for advertising based on the number of views a video receives. If your video has more views than others, you can expect to make more money from the same ad budget. However, there are other factors that affect how much you make from your ad campaigns, including the quality of your content and whether or not it’s suitable for the target audience.

5) Video Capture Hardware

Needless to say that you don’t need a big budget to get started uploading videos on YouTube. You could easily start creating vlogs with a smartphone .

It is impressive to see how much impact a simple smartphone can make on the internet.

You could record amazing vlogs that thousands of people will watch with your smartphone.

But, there is a catch:

There is a difference between devices that you are filming your videos blogs. It correlates with the number of views you get from a video uploaded with a smartphone and a video uploaded with a high-quality camera.

So, if you are thinking of uploading a video, it is best to use the best equipment you can afford that will allow you to make the best possible video, which will result in more views. In other words, it should be like an investment for you.

Formerly, video production was very expensive and only professionals could afford it. However, these days, video production tools and services are cheaper than ever before. So, if you have the budget for it, you can have professional vlogging equipment that will help you grow your channel.

If your smartphone doesn’t record very well, the best way to start is to get a flip-screen camera and an external microphone .

Moreover, you could need to have lighting for videos and a tripod .

The most important elements of a good video are the video itself, the message it conveys, and the quality of the video. A video with a good message and high quality can attract a lot of views and comments. The more likes and comments your video gets, the more people will be interested in watching your videos and subscribing to your channel. This is a compelling way to grow your YouTube channel.

6) Hiring a YouTube Creative Content Team and Your Budget

The key is to find people that can help you with your vision and that you can trust.

As your channel grows, you will find that you’ll need to add more people to your team.

Once your channel starts expanding, it is normal that you will start struggling with some tasks.

Here are some positions that you could think of hiring.

• Project manager – A project manager will be in charge of everything related to your YouTube channel. They will be in charge of managing the people on your team, scheduling their work, and keeping them on track. Your project manager will take care of the day-to-day management of your channel and ensure that everything runs smoothly. They will also be in charge of all the tasks that come up along the way. Surprisingly, the best person to choose as your project manager is someone that has already been in your shoes. They know how it feels to manage a YouTube channel . If you have a lot of experience managing other channels, you will know how much work it is and how much time it takes to keep things running. You can also ask your previous managers or your clients if they can recommend someone.
• Scriptwriter – You might not think that your content is very creative. But what if you could make it even more creative by writing the script? A good scriptwriter will be able to add some spice to your content and make it stand out from the rest. You can look for a scriptwriter on Fiverr.com or Upwork.com.
• Editor – If you want to make your videos more professional, you should consider getting an editor to do the job for you. An editor will help you keep your content on track and make sure that everything runs smoothly.
• Producer – Producing your videos is one of the most important jobs in your channel. It will help you get your message across and give your content a professional look. You can hire a producer from freelance platforms as well.
• Cameraperson – It depends on your videos. If you are filming yourself then you could do it on yourself, but if you are doing multiple scenes and different types of videos, usually it is better to have at least 1-2 persons behind the cameras. The first person will be responsible for shooting the action, while the second one will be in charge of taking care of the technical side of things.
• Marketing team – You should be careful when hiring someone to work on your marketing team. You don’t want to end up with a freelancer that is not trustworthy. Instead, you should consider hiring a marketing team that has experience in your industry. They can help you with everything from social media to email marketing and everything in between.
• Product development team – You might not know it, but your channel doesn’t have to be just about videos. In fact, your channel can include other types of content, such as articles or even a blog. The key is to create content that is valuable for your audience. You should hire a product development team if you want to add more content to your channel. They will help you develop new products that you can sell to your audience.

7) Find Locations

You may want to invest in a studio, but that depends on the type of niche you choose. The cost of a studio varies depending on the size and design of your space. But it’s always worth investing in one.

Once you have your studio set up, you’ll want to start recording. You can either do that yourself or hire a video editor to do it for you.

It’s always a good idea to have someone else watch your videos, especially when they’re first being created. They’ll be able to spot any mistakes you might make.

It’s better to hire someone to help you with the setup, so you can focus on your business plan. Again, you need to have a good idea of what you want to do and where you want to be filmed.

One of the most important vlogging rules – you should also make sure that you have permission to film in those places. If you don’t have permission, you could get in trouble. And you might not be able to use the footage at all.

• Do you want to shoot in the office? Or outdoors?
• Do you want to use a set or not?
• Is it private property?
• Will you have access to the area?
• How much time is needed to film?

If you can’t answer all these questions, you’ll need to rethink your plan. The last thing you want is to spend a lot of time and money only to find out that you can’t shoot there.

Obviously, you must know the weather condition of the location you’re going to film your video. For example, if you want to shoot in the middle of winter, you need to know what temperatures you’ll encounter. You should also know how you can protect your equipment from extreme conditions.

Moreover, you should think about every aspect of your channel before filming. You should also check the laws of your country and state regarding filming. This will ensure that you’re protected legally and you’ll be able to use all the footage you shot.

Think about the following:

• How much time is needed to shoot your video?
• Are you going to use a set?
• Where are you going to film?
• What is the weather condition going to be like?
• What is the temperature?
• Is it public or private property?
• Are there any restrictions on filming?
• How will you transport equipment and your crew?

8) Look for Creative Ways to Find New Content Ideas

You have to innovate to keep your audience’s attention.

I can’t stress enough how important it is to come up with a new idea every week. If you don’t come up with new ideas, you’ll soon start to notice your subscriber count dwindling.

So, what should you do?

The quickest way to get fresh ideas is by following what’s trending on the Internet (you could use Google Trends for help). But the problem with that is that you’re only getting ideas from what’s already popular. And that’s just not going to help you grow your channel and become a successful YouTuber .

Here are some proven techniques to come up with new ideas:

• Create a list of the top 10 videos your competitors are creating . Then ask yourself: What would make mine better? Ask your customers what they want. Start a list of all the things you know about your audience. You can use this list to get inspiration for future content. The more you do this, the more ideas you’ll have.
• Do an analysis of your competitors’ channels . You can get their channel analytics from the YouTube Analytics tool. Look at how other channels are using similar content to yours. You can also look at how they’re making money off of it. Use your social media accounts to find out what people are saying about your brand. This is a great way to find out what they like and what they don’t like about your business.
• Get feedback from others about what you’re doing well and where you need improvement . By seeing what kind of comments you’re getting on your YouTube and social media accounts, you will find out if you’re doing something right or wrong.
• Create a list of all the things that are important to your audience . You can do this by asking them or by using tools like Google Analytics. This will help you create your video content strategy and your overall business plan.

9) Stick to a Recording Schedule

This may cause you to lose focus and motivation, you’ll end up with videos that don’t really add value to your channel.

Instead, try to spread out your content creation over the course of the week so you don’t have to decide on what to create next.

In contrast, if you try to record more than 2-3 videos in one day, you become too tired that it affects the quality of the editing, that is, if you don’t have anyone who will do it for you. You’ll also be less likely to share those videos with your audience, which means they won’t see any value in watching your videos. This will lead to a lack of subscribers, which will ultimately be bad for your channel.

Accordingly, it’s important to keep your channel content fresh.

So, how do you know if you’re doing too much? There are a few ways you can find out.

First, you can use the YouTube analytics dashboard to figure out how many views and subscribers your videos are getting. If you’re not getting enough views or subscribers, it’s time to slow down and take a step back. You should also consider how long it takes you to create a video. If you’re spending too much time creating content, then you might want to reconsider your strategy.

So, we highly recommend setting the estimated number of videos per week in your YouTube business plan.

10) Promotion Plan

Undeniably, YouTube is the best place to produce video content. As you create your YouTube channel business plan, consider all the ways you can connect with your audience and get them to engage with you.

There are three main ways to do this:

• Interactive – through questions, polls and comments;
• Social – through sharing and liking your videos;
• Promotional – through paid advertising.

With interactive, social and paid advertising, you can target your audience on their level of engagement. For example, if you’re looking for a way to increase your reach, you’d want to focus on people who are most likely to engage with your content.

You don’t need to go searching for people outside of YouTube to find your target audience. Most of your views will be from users who are already on YouTube.

However, to get those views and to build your audience, you’ll have to do SEO – which is where you’ll find what you need to attract customers from inside YouTube.

SEO is the process of making sure that when someone searches for a specific topic, they find your channel among the results. To do that, you’ll need to create a strong description and title that covers all the keywords in the description. It’s not just about posting a catchy title and description. You need to make sure that those two elements are optimized for YouTube and other search engines.

Search engines, such as Google and Bing, work by using complex algorithms and artificial intelligence to provide the most relevant results in a fraction of a second. YouTube works similarly, but with videos instead of pages.

You need to learn how to use SEO to get videos recommended by YouTube to other viewers, and to make sure that the viewers see your videos. Here’s is a great article on how you could do a perfect YouTube SEO .

11) Design Effective Thumbnails

You must find or do it by yourself an effective, clickbait YouTube thumbnail to attract more views.

Always keep in mind the psychology of human beings when designing thumbnails.

Make sure that you design them in such a way that they make people want to click on them. The first impression is the last impression. So, always keep in mind that people are going to see your thumbnail before they see your video. When they do so, they’re going to judge it by its appearance.

If it doesn’t grab their attention, they’re going to leave your channel immediately. So, make sure that your thumbnails are unique and attractive. They should be eye-catching and compelling.

So before you create any YouTube video, make sure that you already know what will design your YouTube video thumbnail.

12) Your Audience is a Digital Asset. Keep Them!

Keep in mind that you don’t own your subscribers on YouTube. That’s why your biggest concern has to be how to keep them watching your videos day by day.

So how do you keep your YouTube subscribers?

First things first:

We won’t say anything new to you, but your priority task is to motivate them to subscribe to your channel and click on that ring bell.

So, you have to prepare a plan on how you are going to achieve that.

We have one great strategy that works:

In the first 30 seconds, you have to say that “this video is sponsored by…you – viewers, so please click subscribe for more videos”, or you should convince your viewers that it will be very supportive for your channel.

So instead of launching useless ads, do it at least two times per video and you should see how the number of subscribers will increase.

13) Product Development and Marketing

It’s essential to create attractive products for your audience and test different pricing models until you find a balance between price and demand. Then develop it and start creating your new product funnel .

So it doesn’t matter whether you will build and sell your own product or do affiliate marketing – you need a plan for that.

You need to understand the benefits of your potential customer and why they would want to purchase from you.

Here are some things to think about:

• Which demographics are you going after?
• What are your competition’s strengths and weaknesses?
• Who is your ideal client?

14) Scale, Expand, or Step Back

Having a YouTube channel or making vlogs is a business.

As a business owner, it’s important to do the same thing that you did when you first started your business. You need to continually improve the quality of your video first and get a decent number of subscribers too. By improving your YouTube channel, you could integrate some products to earn money.

Once you start earning money from YouTube videos, it could be a snowball effect .

At the same time, you must track your budget and see how it goes. Sometimes it is recommended to step back, stop creating videos, re-think your plan and implement actions. That’s why this part is needed.

This article is more for those who view YouTube as a business niche. If you are not interested in making money in the near future and are creating video blogs for yourself, you should not take some steps.

Anyway, we hope these tips on how to write a business plan for YouTube will help you get started with building a successful channel. It might take a while before you become profitable, but I’m sure you’ll eventually get there.

You can use all of these tips and techniques as long as you have a passion for what you do and are willing to learn how to create a profitable YouTube campaign.

In the end, it all comes down to having the right mindset. If you’re going to do something, you’ve got to enjoy it, and you need to love what you’re doing. After all, your audience wants to see your passion for your work. They want to see your energy and enthusiasm.

Are Vlogging Cameras Good for Photography? Comparison and Review

TOP 12 Best YouTube to MP3 Converters for FREE [Working!]

I am Glen and I’m a 100% tech-addicted guy, Blogger, Video Editor and Entrepreneur. I spent a lot of my time learning how to properly edit videos, I've tested a lot of vlogging equipment and now with my team, I share all these tips with you.

Vlogging on a Budget: How To Start with $50

How To Record YouTube Live Stream? (All Devices)

How To Write a YouTube Video Script That Goes Viral!

101 Vlog Ideas You Need To Try in 2024!

Vlogtribe.com is the Homepage for all Vlogging Enthusiasts!

The provided information on Vlogtribe.com is intended for informational and educational purposes only.

Contact Us About Us

318 W Adams St, Chicago, IL 60606, United States

Are you looking for more information? Check these helpful links:

• Affiliate Disclosure
• Terms Of Services
• Privacy Policy

You can Find Us on Social Media!

Let’s Connect!

Sample Youtube Channel Business Plan

Youtube channel business plan sample.

YouTube is an online avenue where users could upload videos, view, share, rate and comment on them. It is a video-sharing website which is accessed in the entire globe by users. Its headquarters is at San Bruno, California, United States.

YouTube Video Channel business is a business which is a subset of the digital marketing agencies industry, concerned with creating advertising campaigns and placing of advertisements across various media channels.

This article contains a YouTube Channel business plan sample which could help guide you in writing a good and simple business plan for your YouTube Channel business.

Here is a sample business plan for starting a youtube channel.

BUSINESS NAME: Graham & Jimmy Digital Advertising Consulting LLC.

Executive Summary

Our Products and Services

Vision Statement

Mission Statement

Business Structure

• Market Analysis

Sales and Marketing Strategy

• Financial Plan
• Sales Forecast

Graham & Jimmy Digital Advertising Consulting LLC is a YouTube Video Channel business which has been launched to cater for a number of professional services. The business will be offering its numerous quality products and services to clients all over the world, not just in the United States.

Starting up the business would require $300,000 as startup budget. Already, the owners, Graham and Jimmy have been able to raise $200,000 (i.e. $100,000 apiece). The remainder will be obtained as soft loan from the owners’ bank.

Graham & Jimmy Digital Advertising Consulting LLC is a YouTube Video Channel business whose sole aim is profit maximization. We want to build a very vibrant YouTube Video Channel which will be able to compete favourably with the leading businesses in the United States and around the entire globe. The following are the products and services which we will be concerned with providing to our customers:

• YouTube Video Channel advertising
• Banner advertising
• Search Engine Optimization (SEO)
• Rich media advertising
• Video advertising
• Lead generation
• Sponsorship advertising
• Digital display advertising
• Social media management

Our vision in the industry is to create a very vibrant YouTube Video Channel business whose services and relevance will not only be recognised in the United States, but in other countries around the world. We want to be rated as being among the leaders in the industry.

Our mission is to be a reputable brand that is focused on providing professional and very creative and result-oriented digital advertising services to individuals, businesses, and non profit organizations so as to help them promote their brands and get to a large market audience by means of our YouTube Video Channel.

We are not aloof to what makes a business truly succeeds and thrive in our modern world, especially a business such as the YouTube Video Channel. We know that for a business to fully succeed, it must have a very strong and reliable business structure. This is why we will take very seriously the recruitment process of our business.

The following positions will be occupied by very hardworking, competent, and qualified candidates:

• Chief Executive Officer
• Digital Advertising Specialist
• Creative Director
• Sales and Marketing Executives
• Human Resources and Admin Manager
• Video Editor
• Online Traffic Generator / Content Creator
• Client Service Executive

Market Analysis Market Trend

The trend in the YouTube Video (Digital Marketing Agencies) industry is that the industry has been benefiting from rapid change from the traditional print advertising to digital advertising in recent years. This trend is not expected to decline; rather it is expected to be on the increase as the years pass.

Target Market

Below we have gathered all of the various groups that make up our target market:

• Financial Institutions such as Insurance Companies and Banks.
• Corporate Organization
• Blue Chips Companies
• Real Estate Owners, Developers, and Contractors
• Television Stations
• Branding and Advertising Agencies
• Religious Organizations
• Entrepreneurs and Startups
• Sport Organizations

We have been able to consult some of the very best experts in sales and marketing to help us with our sales and marketing.

This is due to the fact that the competition in the industry is very stiff, and we do not want to take with levity the success of our business. The following are some of the ways which we have devised to help us promote our business and compete favourably with our competitors:

• At the first stage of launching our business, we will do well to spread the word out there about our business. This, we will do by sending out introductory letters of our business, alongside our business brochure to several of the groups which we have identified to make up our target market.
• We will not relax about advertising our business on radio and TV stations, magazines, and newspapers.
• We will engage in direct marketing to promote our business.
• We will not forget to list our business on yellow page ads.

Financial Plan Sources of Startup Capital

We will require a total startup capital which amounts to $300,000 to fully launch our YouTube Video Channel business. The founders and owners of the business, Graham and Jimmy have been able to raise a total of $200,000.

Plans have been made to source for the remainder from the owners’ bank.

Sales Forecast First Fiscal Year                   $150,000 Second Fiscal Year               $350,000 Third Fiscal Year                  $600,000

We have above the sales projection of Graham & Jimmy Digital Advertising Consulting LLC. This projection is for the first three years after launching our YouTube Video Channel business. The sales projection has been created based upon the data available in the industry.

It will only serve as a guide to us in our business since it does not take into consideration any future economic downturn in the industry, or the emergence of any strong business rival within the time frame under consideration.

This is a YouTube Video Channel business plan sample with the business name, ‘Graham & Jimmy Digital Advertising Consulting LLC’. This business will be very concerned with offering its quality products and services to its clients anywhere in the world. The business will be owned and managed by the duo, Graham and Jimmy.

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

How to Create a YouTube Channel for Your Small Business

Victoria Greywing

9 min. read

Updated February 9, 2024

Millions of people all around the world use YouTube as their primary source of internet entertainment. There are numerous advantages to creating a YouTube channel that will help a small business.

The success of your YouTube efforts is highly dependent upon finding an effective strategy for optimizing your account. If you want to know how to start a YouTube channel for your business, there are several steps you must complete. This article covers the ways to build a massive channel that will attract customers to your website and generate income for you. 

• Why does your company need a YouTube channel?

Before we dive into the specific details, let us go over how YouTube could benefit your company. 

The major advantages are building an active, targeted audience for your website and increasing your visibility to search engines. Secondly, you can develop relationships with other businesses and influencers by commenting on their videos and collaborating. Thirdly, you can brand yourself and your website as experts in your chosen niche when you get enough exposure.

So, how does all this work?

The amount of time people spend online has drastically increased, especially in the last two years due to the pandemic. This eventually led to larger video consumption –  82% of internet users  prefer videos to  other types of content . And that opens a whole lot of new opportunities for marketers.

In 2020,  88% of marketing specialists  claimed to use YouTube as a part of their digital strategy. And that’s not surprising at all — the platform has an audience of 2 billion people, providing a wide range of niches your business can fit in. When you reach the right audience, you increase  brand awareness , loyalty, and sales — and these are the ultimate goals of any business.

• How to create a YouTube channel

As part of your  digital marketing strategy , you must understand that YouTube offers several unique features that can help you promote your small business. Among them are advanced analytics, video optimization, search engine optimization, and more. Let’s take a closer look at the step-by-step process of starting a YouTube channel.

1. Set up an account

A Gmail account automatically creates a YouTube profile as soon as you log into the platform. For security reasons, it’s better to create a separate corporate account so that only your current employees can have access to the channel:

• Log into your Youtube account via Google.
• Click on the profile picture icon.
• Choose “Create a channel” from the drop-down menu.
• Enter your channel name and upload the profile picture.
• Confirm your actions with the “Create channel” button.

Now you have a channel. You can access it via the “Your channel” button in the drop-down menu. It opens the dashboard where you can customize the look of your channel and manage videos. But first, you need to fill out the profile information.

• Go to “Customize channel,” then click “Basic Info.”
• Add channel description and contact info.
• Add links to your site or social media accounts.
• Change the URL to your channel to a custom one. Note that you can do it only after you have 100 subscribers and your account is at least 30 days old.
• Go to the “Branding” tab.
• Add a profile picture (if you haven’t already) and a banner image.
• Upload a watermark logo that will appear on all your videos. Preferably, it should be your company’s logo.

Since it’s a corporate channel, you may want to have several people take care of it. Ideally, you should have a whole team of specialists – a videographer, a community manager, and a content manager. To give access to several people, go to the “Settings” section in the left-side menu, then click “Permissions.” There, you can send out invites to the people of interest and choose their roles:

• Managers can edit everything as well as add or remove other people.
• Editors can change profile information but can’t delete videos.
• Viewers can only view the profile but can’t change anything.

You can also give out limited editing or viewing permissions. Plus, the only person who can delete the channel is you, the creator.

Brought to you by

Create a professional business plan

Using ai and step-by-step instructions.

Secure funding

Validate ideas

Build a strategy

2. Match the market

The next important thing to do is to  research the market . Ask yourself these questions: “Are my competitors present on YouTube? What content do they make? How do they promote themselves?”

And most importantly, “How can I beat them?”

That’s right. You should never copy other brands, but make sure your company stands out. You need to invest some time and effort into the visual layout and  branding  of your channel, not to mention the quality of content. For now, let’s talk about your channel’s appearance.

Make a channel trailer

This will be the first thing people who are not subscribed to you see when they first visit your channel. It can be a short compilation of the best of your videos or a welcome video presenting the company. 

Highlight a featured video

This video is meant for your subscribers. You can use your latest video for this section or choose the one you think they should watch right away.

Add navigation sections

Help your followers navigate through your channel by making themed playlists: uploads, live streams, and custom lists.

Work on channel art

The design of your YouTube channel should match the whole brand strategy and color book. Having the same patterns, colors, and fonts will invest in the trust and loyalty of your fanbase.

Get verified

A small gray checkmark next to a channel’s name means a lot, as it adds trust. It will let people know that your channel is the official representation of your brand on YouTube. To verify your account, you need to go to “Settings” – “Channel” – “Feature eligibility.” There you will find the button that lets you get verified. After the process is finished, you will be able to post longer videos, stream live, and add custom thumbnails.

3. Optimize for search

All of your efforts will be in vain if you don’t have enough  search engine exposure . Now that you know how to create a YouTube channel, it’s time to learn how to optimize it for your purposes. 

The title, description, and tags should be optimized so that viewers searching for related items will find your content. You should do it for individual videos, but you can also have a pool of generic keywords that you will use every time.  SEO on YouTube works the same way as in Google, Bing, or any other search engine. The easiest way to  research the keywords  is by typing them into the search bar. If you have a match in bold, that’s the phrase you need.

Alternatively, you can use services like Google Ads, Ahrefs, and Semrush to get the whole picture of what’s happening in your niche SEO-wise. Among other tools are vidIQ and TubeBuddy, which have YouTube in their primary focus.

One more important thing that differentiates YouTube is that you have to actually use keywords in your videos. Not just pronounced separately, but used in your speech and subtitles. That’s how search algorithms understand that your video is relevant and answers the users’ intent.

4. Dive into content-making

Making a cool video may take a lot of time, so, as we’ve mentioned before, you should consider having a dedicated YouTube team. They will take care of the video production and marketing, as well as building a community.

If you, however, are on a budget, you can rely on  free tools for video-making  and have a marketing specialist help you do the promotional part.

You will need: 

• An online video editor like Fastreel, Magisto, or Kapwing
• An illustration-maker for channel art: Canva, Venngage, or Crello
• A content planner like Loomly, Trello, or Agorapulse

When you have all the tools you need, it’s time to find out how to make a YouTube channel more interesting with different video content.

• Types of content that perform well on YouTube

You will find dozens of video content types across YouTube. But which ones to pick for promoting a small business? The ones below work great for corporate accounts, so let’s take a closer look.

Brand introduction

A brand presentation is arguably the most important video on your channel. Tell your audience who you are, what you do, and what your content is about. This type of video works great as a channel trailer for the newcomers to get to know you. You can also make a series of short “meet the team” videos when introducing your employees. These videos can include short interviews, time-lapses of workdays, and little anecdotes about their lives.

Product overviews

If you produce cool items, develop handy software, or provide great services, YouTube is the best place to showcase your offerings. Product overviews are basically advertisements where you talk about features and benefits for users. These videos fit very well when you launch new products or release updates to your existing goods.

Instructions

Instructional guides are a must-have if you want the audience to treat you as an expert. Teach your subscribers how to use your services or products and make QA videos about the most troublesome moments. If you have your own profound guides and instructional videos, people won’t need to search for them anywhere else.

Educational videos

These differ from instructions in a way that they cover a wider range of topics. These topics, however, should be related to your product or service. For example, if you are a digital design agency, you can educate your audience about current design trends or color theory.

Customer testimonials

Client testimonials will draw viewers to your channel and provide valuable content for your subscriber base. A customer testimonial can include specific details about the benefits of a product or service based on real-life experience. Such feedback is more believable than bragging from the brand’s side.

Live streams

A scheduled live stream event will cause anticipation among your subscribers. You can tease the public on your other social media accounts and then talk to the audience in real-time. Live streams are perfect for product launches, QA sessions, and educational webinars.

• Creating a successful YouTube channel takes time

As you can see, there are a lot of advantages to  making use of YouTube . Not every company is successful in doing so, but with enough time and effort, you can reach your goal. A YouTube account will attract new audiences, improve relationships with customers, and draw more traffic to your site.

Plan out your digital strategy first, research the market, and you’re good to go. Don’t forget to optimize your content for search engines, upload videos regularly, and the followers won’t take long to come. By balancing the amount and types of content, you can keep your clients entertained for a long time.

Clarify your ideas and understand how to start your business with LivePlan

Victoria is a content manager in Movavi. She specializes in writing user-friendly content and researching complex topics to make them easy to understand in her articles.

Table of Contents

Related Articles

8 Min. Read

14 Trade show tips

9 Min. Read

How to write an out-of-office message

7 Min. Read

How to create a customer referral program

13 Min. Read

How to build real customer loyalty

The Bplans Newsletter

The Bplans Weekly

Subscribe now for weekly advice and free downloadable resources to help start and grow your business.

We care about your privacy. See our privacy policy .

The quickest way to turn a business idea into a business plan

Fill-in-the-blanks and automatic financials make it easy.

No thanks, I prefer writing 40-page documents.

Discover the world’s #1 plan building software

Maddie is a content marketer at Thinkific. When she isn't zealously writing about all things online learning, you can find her glued to a good book or exploring the great outdoors.

Download this guide and start building your online program!

It is on its way to your inbox

Grow your business, income, & life

20+ yrs of experience to offer you education and business services that launch and grow your business

How to Create a Business Plan Around Your YouTube Channel

Hey this is Sasha and today I want to share with you how to create a business plan around your YouTube channel.

For many people they look at a YouTube channel and they think, this is my business, YouTube is my business, and that’s not necessarily the way that you should be looking at it, YouTube is a platform to help you within your business, but you have to build the business around YouTube or around that platform.

The platform is not your business

And there are a lot of people that are very successful in various platforms; nowadays we have a lot of platforms. From Facebook to Twitter, Instagram, Pinterest, there are a lot of different platforms, and you can build a whole business just around a single platform, especially if you dominate that platform within your industry or category.

But you have to build your business around it, and not just use that one platform as your business. And yes it can fuel those things and fuel your business, but you have to build things around it. Because the problem is if you use that as a full backbone and that is your whole business. If things go sour, if YouTube doesn’t exist anymore, then all of a sudden what’s going to happen to your business?

Think about what happened to MySpace, how things changed so quickly and very rapidly, people merged over to Facebook and Twitter and now MySpace is gone.

Look at Yahoo, what happened to Yahoo? When Yahoo was huge, Google came out, and again these things started shifting and changing the technology space.

You have to be mindful that you’re creating your own business and if you have a solid business strategy and you’re creating a business plan around that, then that’s fine and dandy, but if you’re not and you’re using the platform, YouTube itself as your business, that can be very dangerous

Let’s break this down and look at how we can create a business around YouTube, rather than just using YouTube as your business.

Making money

Let’s talk about making money because this is really what everybody wants to start with. In the online space, there’s a few ways to make money.

Especially from your YouTube channel, your YouTube channel, more so, what you’re going to do is get sponsorships and clicks.

Some people they have affiliate products, because they promote certain products and they say, if you like my review of this product, click this link Bellow, like an amazon link right down below. And in that case, they get a commission or percentage of that sale.

And then other people may have their own product, which has the highest margin return for when you make a sale, but these the three ways that you can make money on YouTube, or at least through YouTube.

Don’t rely only on sponsorships

If you’re just doing sponsorships, that’s fine, but you don’t have a business around those things. You just have a basic viewership, and even if you have a high viewership rate, it might be fantastic, you might make a lot of money, but it’s not a way to consistently make money.

Let’s just say if you’re on the top 10% of Youtubers or top 10% of people with viewership. Yes, you might be able to make a lot of money and you might be doing great on sponsorships. But if anything happens with that algorithm, you lose your channel, you get hacked, whatever the problem may be, this could create a big problem to your business, because you’re resting everything on one single pillar.

Build a multi-pillar structure for your business

What you want to do in your business is put up multiple pillars, you have sponsorships, you’re selling other products, you’re selling your products, and you create a multi-pillar structure, so that way if any one thing collapses, you’re still able to sustain through the storms.

If we’re looking at a structure, let’s just say it’s kind of like a pyramid structure, whatever it is, think of it as legs.

You could do this part from your blog, or you could do it from your podcast, it’s just a distribution channel, but you continue to add on these things, so then you have our own product, so that would be kind of the next stage or step.

Build up multiple fronts with multiple pillars

If one of your pillars fails – The others will support your business

Again, you’re building structures all in place that if any one of these, let’s say this product one or two or three is a failure, you still have two products.

This is your core business, and you’re building more rings around your income, and you continue to grow those rings.

As one channel may be your sponsorships, then your income continues to grow, then your income again continues to grow, and you continue to expand those channels.

You might start with YouTube, and that’s perfectly ok, but then you add in a podcast, which allows you to distribute more products, more affiliates, more sponsorships, more viewers.

Continue to grow and expand

This isn’t a full business plan for your YouTube channel, but it’s just to show you how the business plan around the YouTube channel really works.

And some people have ultimate success with YouTube, and that’s great for many people, sometimes it works out, your videos go viral, but if you want a systematic approach, this is how you do it.

What can you offer?

It really just comes down to which one you have an edge in, and then use that and continue to grow it and expand on it.

I hope that you really start seeing the bigger picture behind creating a business around YouTube, rather than just using YouTube and looking at sponsorship and making some side income.

Side income is great, it allows you to get the ball rolling, but that’s what allows you to take that ball and turn it into a business, take it to the next stage, and continue to evolve it, up until the point where you’re satisfied and enjoying your life.

Resource List:

Business Launch Pad Book Marketing Your Blog Business

Online Business Toolbox

Download our online toolbox for free! Simply click the get it now button below and see the must-have tools for online business owners!

Planning a blog business

Struggling to make your blog business profitable? Want to turn your hobby blog into an income-generating blog? Learn the right way to plan a highly successful and profitable blog business.

Pin Designer Course

Learn how to create Pinterest Pins that are attractive , click-worthy , and make people want to click your Pins! Great skill to have to promote your content or make side-income designing Pinterest Pins for others.

• Read Our Books
• Watch Our Courses
• Get Coaching
• See the Tools
• All Categories
• Authors & Writers
• Business Training
• Design, Website, & Wordpress
• Start a Business
• Find a Profitable Niche
• Create a Digital Product
• Get More Traffic

• Privacy Policy
• Terms of Service
• Affiliate Disclaimer
• Earning Disclaimer
• Refund Policy
• 2024 Backstageincome.com . All rights reserved.

Get Notified When This Freebie Comes Out! - It Shouldn't Be Long... 

Just enter your email address below and be first to get notified when we release this freebie!

In order for you to get your goodies and freebies you have to confirm your email address.

To confirm your email address, just go to your email inbox (or check your spam) and click the link that's inside the email that states you want to receive messages from us.

That's its!

Just one more thing... 

Get MyOnline Business Toolbox  

Had enough of the expensive and useless online business tools?

Stop wasting your money and time and get my list of awesome business tools.

Just enter your email address below so we know where to send it.

Video Gear Guide for YouTubers

Are you ready to improve your YouTube channel? If you want to see the best YouTube gear for YouTubers, then download my latest gear guide!

Enter your email below to get started...

FREE DOWNLOAD

Wow! Get Ready to Start your Online Business Journey!

Just enter your email address below and be one of the fast growing online businesses roght now!

Want to Create Videos that Convert Viewers into Buyers?

Are you tired of making videos that don't produce results ?

Get my Video Formula cheat sheet and see how to create videos that get clicks and attracts buyers !

Download My Youtube Video Creation Checklist for FREE...  

Overwhelmed by number of tasks that you need to do to make high-quality YouTube videos?

Then grab this YouTube Video Creation Checklist if a strategic procedure list for producing your YouTube videos.

Download My List of The 125 Most Profitable YouTube Niches

This is a List of the 125 Most Profitable YouTube Niches that might be a real eye-opener for you.

Sign up for FREE and gain some extraordinary ideas...

Profit from My 35 Local Strategies to Make Extra Money  

Are you interested in making some money on the side? That don't need to be extra hard.

You can use My 35 Local Strategies to Make Extra Money and in seriously short time reap the benefits.

Grab this opportunity by entering your email below...

FREE Guide to the Best Cameras for a Youtuber

Eager to find out which cameras are the top choices to producing and recording videos?

Grab my FREE Guide below by entering your email address... 

225 Profitable Pinterest Niches

Are you interested in learning which Pinterest niches are profitable?

Grab our FREE Pinterest Niche Guide by entering your email below

How to Get Started Selling Your Own Digital Products

Get my free mini-series by entering your email address below

Want to Find a Profitable Niche?

If you are interested in starting an online business and want to find  the perfect niche  to start making tons of money.

Then grab our  FREE email series  on how to find a  highly profitable  niche!

Want to Get My Quick-Start Guide to Build Your Empire?

If you are interested in starting your own online business and making money online.

Then grab our quick email series on how to start a profitable business fast!

Learn How to Get Thousands of

Visitors to Your Website  

This FREE email series will show you exactly how to get thousands of real visitors to your website even if you are an absolute beginner.

5,000 SUBSCRIBERS

Derek will teach you simple tactics to attract life-long customers through real-world examples .

Want to learn how to get

Get my list of the 125 Most Profitable YouTube Niches. It will be an eye-opener for you!

Sign up for FREE and get extraordinary ideas...

don't call us. we will coconut you

Organic pop up market store is heading your way​.

YouTube Channel Business Plan: TechGizmo (2023 Fictional Example)

I. Executive Summary

TechGizmo is a YouTube channel business focused on delivering insightful and engaging content about tech gadgets and trends to a global audience.

II. Market Research and Analysis

Industry overview.

The global tech gadgets market is expected to grow significantly, driven by technological advancements and increasing consumer demand. YouTube offers an excellent platform to reach tech enthusiasts.

Market Trends

• Smart Gadgets: Demand for smart home devices, wearables, and other smart gadgets is on the rise.
• Tech Enthusiasts: Increasing interest in understanding and keeping up with tech trends.

Competitor Analysis

While there are existing tech channels on YouTube, TechGizmo's unique focus on gadgets and trends, presented in an engaging way, sets it apart.

III. Business Model & Pricing Strategy

Business model.

TechGizmo's revenue streams include ad revenue from YouTube's Partner Program, sponsorships from tech companies, and affiliate marketing.

Pricing Strategy

Sponsorship pricing will depend on the channel's subscriber count and view metrics.

IV. Service Offerings

TechGizmo creates engaging video content, including gadget reviews, tech trend analysis, unboxing videos, and sponsored content for tech companies.

V. Target Customers

TechGizmo's target audience includes tech enthusiasts, gadget lovers, and anyone looking to keep up with the latest tech trends.

VI. Marketing Strategy

Seo and social media.

TechGizmo will leverage YouTube SEO best practices and cross-promotion on other social media platforms to attract and retain viewers.

Partnerships

TechGizmo will seek collaborations with other tech YouTubers and influencers for content collaborations and cross-promotions.

VII. Financial Forecasts

Revenue projections.

With a growing interest in tech gadgets and trends, we anticipate steady growth in ad revenue, sponsorships, and affiliate earnings.

Assumptions

Our financial forecasts are based on continuous content creation, subscriber growth, and a consistent influx of sponsorships.

VIII. Legal & Licenses

Legal obligations.

TechGizmo will ensure compliance with copyright laws, FTC guidelines for sponsorships, and YouTube's community guidelines.

No specific licenses are required to operate a YouTube channel.

IX. Operations & Processes

Content creation.

TechGizmo will consistently produce high-quality videos, focusing on creativity, research, and editing.

Partnership Management

We'll manage relationships with sponsors, ensuring they receive value from their partnership.

TechGizmo, with its dedicated focus on tech gadgets and trends, aims to become a go-to resource for tech enthusiasts on YouTube. With a robust content and marketing strategy, it's set to tap into the thriving tech gadgets market and YouTube's vast user base.

Start automating your business growth, today⚡

Create your first AI assistant & project in minutes.⚡

Bizway is brought to you by Landmark Labs Ltd.

©2024 Bizway Labs

YouTube Business Plan Template [Updated 2024]

YouTube Business Plan Template

If you want to start a YouTube business or expand your current YouTube channel business, you need a business plan.

The following YouTube business plan template gives you the key elements to include in a winning YouTube business plan.

Successful business plans will also include market research, which will help you better understand the youtube industry, trends, and your target audience. It will also help you understand your potential competitive advantage, as well as craft your marketing plan and financial projections.

You can download our business plan template (including a full, customizable financial model) to your computer here.

Sample Business Plan For YouTube Businesses

Below are links to each of the key sections of a sample business plan for a successful YouTube channel.

I. Executive Summary – The Executive Summary provides an overview of your business opportunity and summarizes the business plan.

II. Company Overview – The company analysis includes information about your business concept, legal structure and video content.

III. Industry Analysis – The industry analysis includes market research that supports your business and provides insights into market trends.

IV. Customer Analysis – The customer analysis provides an overview of your target market.

V. Competitive Analysis – The competitive analysis should identify your direct and indirect competitors and highlight your competitive advantage.

VI. Marketing Plan – The marketing plan includes your marketing strategies and search engine optimization plan for your youtube platform.

VII. Operations Plan – The Operations Plan includes information on your company’s day to day operations and processes.

VIII. Management Team – The management team section includes a profile of the business owner and business management, their experience and company responsibilities.

IX. Financial Plan – The financial plan includes financial projections, a cash flow statement, profit and loss statement and balance sheet.

Comments are closed.

YouTube Business Plan Home I. Executive Summary II. Company Overview III. Industry Analysis IV. Customer Analysis V. Competitive Analysis VI. Marketing Plan VII. Operations Plan VIII. Management Team IX. Financial Plan

The Complete Guide to YouTube Marketing in 2024

Follow this 10-step guide to create a winning YouTube marketing strategy and take your YouTube presence to new heights in 2024.

Everyone watches YouTube. Over 75% of Americans age 15 and up are on YouTube, part of over 2 billion monthly active users, making it the most popular website in the world after Google.

The potential of a huge audience is a great reason to market your business on YouTube. But shouting from the rooftops about your products without a plan won’t get you anywhere.

You need a strategy to succeed and that’s exactly what you’ll find here: the 10 steps to crush YouTube marketing in 2024.

Create a YouTube marketing strategy in 10 steps

Bonus: Download the free 30-day plan to grow your YouTube following fast , a daily workbook of challenges that will help you kickstart your Youtube channel growth and track your success. Get real results after one month.

What is YouTube marketing?

YouTube marketing is the practice of promoting a brand, product, or service on YouTube. It can involve a mix of tactics, including (but not limited to):

• Creating organic promotional videos
• Working with influencers
• Advertising on the platform

To market your business on YouTube — whether you’re an entrepreneur or an enterprise corporation — you need to produce what your target customers want. Sounds simple, right? It is, as long as you know what your customers really want and it’s not just what you think they want, which is a trap far too many businesses fall into.

Plus, you need to make sure the right people find your videos. YouTube is a search engine so you’ll need to optimize your content for the YouTube algorithm , just like you do for Google SEO.

Without further ado, here is your complete, step-by-step checklist for how to successfully promote your business on YouTube.

Your 10-step YouTube marketing strategy

Step 1: create a youtube channel for your business.

First things first, you have to set up a YouTube channel.

Since YouTube is part of Google, you’ll need to create a Google account first to sign up for a YouTube channel. You can use an existing account or create one especially for managing your business.

Here’s how to get up and running:

• Create a Google account.
• Use that to create your YouTube account .
• Log in to YouTube and create a Brand Account and channel.

Managing your YouTube channel with a Brand Account is a best practice, as opposed to running it with your personal Google account. For one thing, a Brand Account lets multiple people in your company manage and update your YouTube channel.

For another, no one at work needs to know your personal email is [email protected] . (Your secret’s safe with me.)

More importantly, it also allows you to expand your business later with additional YouTube channels.

Next up, pick a name for your channel. Why not try out our free YouTube username generator to get some AI-powered inspiration?

OK, you’ve got the account. Next up: pretty it up.

• “About” information.
• Channel art (the “header” image and profile picture).
• Social media and website links.

Check out our step-by-step walkthrough to create a YouTube account for more details.

Now we’re ready to tackle your YouTube video marketing strategy.

Step 2: Learn about your audience

Alright, now for the tough stuff. What does your audience really want?

To figure this out, you need to answer two questions:

• Who are you making videos for?
• What are they already watching on YouTube?

To start, it’s helpful to know some basic YouTube demographics . YouTube has over 2 billion users and 72% of American internet users regularly browse YouTube. 77% of people aged 15-35 use YouTube and unlike other social platforms, there isn’t a large dropoff in that rate for older users.

YouTube isn’t only popular in the USA. There are over 100 localized versions of YouTube for countries around the world.

Spend some time researching who your target audience is already following on YouTube. What types of videos do they watch? (If you don’t have your target audience figured out yet, we have a free buyer persona template to help out.)

There are a couple ways to do this:

If you already have your YouTube channel set up, check out your Analytics tab .

This will give you valuable insights into your audience’s demographics and interests. You can see how many people are finding your videos through search, seeing it in their suggested feed or from other sources.

Use social listening to find your audience.

What’s the best way to form lasting connections with other people? By spying on them from a distance, of course.

No, seriously, social listening allows you to continuously search social platforms, including YouTube, for mentions of your brand or specific keywords.

By seeing what people are saying about you or your industry, you can find out what people want to know and use that for video content ideas.

Step 3: Research your competition

The fastest way to grow on YouTube is to figure out what’s working for your competition and then do that… but better.

You can start by looking up channels from the competitors you already know. Perform a competitor analysis for the following:

• Subscriber count
• Average views per video
• Frequency of posting
• Overall video quality
• What people are saying in the comments
• The main topics they post about

And then ask yourself:

• What are their most popular videos?
• How are they presenting themselves?
• What is their brand voice?
• How can I differentiate my company from them?
• What ideas can I get for new content from this channel?

Put all your notes into a SWOT analysis. SWOT stands for S trengths, W eaknesses, O pportunities and T hreats (and always makes me feel like a Secret Service agent when I casually mention I’m gonna go do a SWOT to my coworkers by the coffee machine).

We’ve got a free SWOT template to get you goin’ right away.

At first, your goal is probably to grow your subscribers and audience as fast as possible. So write down your competitors’ subscriber counts and views. Track your own progress against theirs monthly.

Plus, if you’re competitive like me, the desire to crush their numbers will motivate you to keep going with your channel, even if growth is slow at first.

Step 4: Learn from your favorite channels

Besides learning from your competitors, you should also be learning from your favorite YouTube channels. These don’t have to be channels related to your industry.

By consuming YouTube content, you will learn a lot about what’s working, especially since it’s always changing.

For example, did you know it’s more important to have good audio quality than video quality? It’s true: Bad audio can turn people off from watching your video or subscribing.

A lot goes into making YouTube videos people want to watch. When you watch others, pay attention to things like:

• Video thumbnails
• Channel art
• How other creators are linking to posts or products
• How other creators edit their videos, including text popups and other special effects

There are even entire channels devoted to video editing and YouTube growth. You can track them, or keywords relating to YouTube growth, in your Hootsuite dashboard.

Step 5: Optimize your videos to get views

OK, let’s get specific about making you famous.

YouTube’s 2 billion users watch about 1 billion hours of video content every single day. So how do you rise above the noise and get YouTube’s algorithm to show your videos?

If you’re familiar with SEO and Google’s algorithm, YouTube works in a similar way with 1 key difference: Personalization.

When you search a phrase on Google, you’re served roughly the same website results as other people. I say “roughly,” because some results change based on location.

But if you and a buddy sat next to each other in the same room, on the same Wi-Fi and searched for the same keyword, you’d see the same results.

Not the case on YouTube.

When YouTube shows you search results, they take into account the keyword and similar things Google looks for: How popular a video already is, keywords in the title, etc. But YouTube also factors in your watch history and the types of videos it knows you like to watch.

That’s why no two users’ YouTube homepage or search results will be 100% alike.

Personalization plays a role, but it’s still important to do all those other YouTube SEO things to get your videos found in search.

Here are the 6 ways you need to optimize your videos to get more views :

Do keyword research

Before you can optimize your video, you need to know what you’re optimizing for. Keyword research gives you the phrases people are using to find content so you can add it to yours, too. (More on this in a sec.)

You can use Google Keyword Planner for keyword research . Additionally, type your topic into the YouTube search bar and see what comes up. These are all things real people have searched for. This can give you ideas for new keywords.

Add your keywords to your video

You should have one main keyword and a few additional ones for each video. Here’s where to add them:

• The video title (main keyword)
• Use the main keyword within the first 3 sentences
• According to YouTube, this has minimal impact, but use your keywords as tags anyway. It only takes a second.

Use timestamps

YouTube timestamps are like breaking your video into chapters. It allows viewers to skip around to the sections they’re most interested in. This increases the chance they’ll watch more of your video.

Take a look at how the Hootsuite team uses timestamps to help their audience navigate longer videos.

Create a detailed video description

Each video’s description should have a unique section of a few sentences describing what it’s about. But, you can create default descriptions to save time for the parts you want in every video.

Here’s what you want to include in your description:

• Website link
• Links to your other social media accounts
• Links to your products or services mentioned in the video
• A call to action

Create an engaging video thumbnail

Custom thumbnails are so important for views. Besides your title, it’s the only other thing users have to decide if they want to watch your video or not.

What counts as a good YouTube thumbnail will vary depending on your audience. As a minimum, make sure it isn’t just a screenshot from your video. Use a photo or your brand elements and add some text to lure viewers in — like Hootsuite does on the Hootsuite Labs channel :

Current specs are a 16:9 format with a minimum size of ​​1280 x 720 pixels.

Respond to comments

YouTube is a social network, right? So act like it. Responding to viewer comments shows you’re there to build a community, not to push out self-promotional content.

It also boosts your video’s status to the algorithm because more comments = more popular-seeming video.

Step 6: Upload and schedule your videos

This is it, you’re ready to go.

You can upload your finished video directly into YouTube Studio and either publish it right away or schedule it for later. You can also schedule videos with Hootsuite the same way you schedule all your other social content.

For scheduling, a few things to keep in mind:

• How often are you going to post? Pick a schedule — daily, weekly, biweekly, monthly, etc — and stick to it.
• Think about the best day to post on for your audience. When are they most likely to watch your content?

Step 7: Optimize your channel to attract followers

We’ve talked about optimizing individual videos but you also need to optimize your entire channel. Make sure your channel art and profile photo reflect your branding.

In addition to visual branding, YouTube has some built-in features that make it easier to get more subscribers :

• Group your videos into playlists organized by topic.
• Create a channel trailer, which is like a commercial representing what your channel is about.

You know when you’re watching a video and the creator always tells people to “like and subscribe?” There’s a reason: It works.

In your videos, be sure to:

• Ask people to subscribe to your channel and like, comment and/or share your video.
• Have a clear call to action.
• For example, mention how audience questions inspired the current video.
• Use a custom end screen to direct viewers to other videos of yours to keep them on your channel longer.
• Uploading your own captions will ensure accuracy and is something you can easily outsource.
• YouTube also offers free, automatic captioning but it often gets words wrong.
• You can even add translated versions of your captions to better serve a multilingual audience or earn more international views.

Step 8: Try YouTube advertising

Not growing fast enough? Try YouTube ads .

Most YouTube ads are videos but you can also place banner ads, either in videos or on the website. You can also make your video ads either skippable after 5 seconds, or unskippable.

As a Google company, YouTube ads operate through the Google Ads platform. Running successful ads requires a strategy of its own, which we detail in our guide to Google Ads .

Besides the campaign strategy, before you try out paid ads, make sure you have:

• A rock-solid understanding of who your audience is.
• Optimized your YouTube channel’s visual branding and description.
• Uploaded at least 5-10 videos so your new visitors can get a sense for what you’re all about.

Step 9: Try influencer marketing

YouTube influencers — called “creators” — are growing every year. YouTube reported a 50% year over year growth in the number of creators earning over $10,000 per year, and a 40% increase in those earning over $100,000.

While new social platforms pop up all the time and become the “hot” place to advertise, like TikTok in 2021, YouTube is a high-performing channel for brands. Almost half of all brands who plan to use influencer marketing will use YouTube.

YouTube is a classic sponsorship channel for a reason: 70% of viewers have bought a product they saw featured on YouTube.

As with any form of paid advertising or marketing campaign, you can’t jump straight into an influencer partnership without some prep work:

• Know your audience, know your goals … you know this part already.
• Play by the rules  — and not just YouTube’s rules. Follow FTC rules for disclosing paid or sponsored content. Ensure your creator partner uses the hashtags #ad or #sponsored, as a minimum.
• Choose an influencer who aligns with your brand and who you trust to produce high-quality content.
• Analyze your results after the campaign and learn what to do differently next time.

Nike’s campaign with “What’s Inside?” shows what’s possible when you let your creator take the lead. Famous for cutting everyday items in half to see what’s inside, the aptly-named channel created a series of videos for Nike to promote a new shoe.

The most popular video of the series is where they cut the new shoe in half, which earned over 7.1 million views.

Step 10: Analyze and adapt

As with all marketing, you need to track your YouTube analytics at least monthly. Use YouTube’s built-in reports to see what your audience is watching, what they like the most, where your traffic is coming from and more.

Use analytics to track your channel growth, too. Write down your numbers monthly for:

• Subscribers
• View duration
• Impressions
• Your click-through rate (CTR)

This becomes your benchmark to measure your channel by each month. Not growing? Then it’s time to adjust your YouTube marketing strategy.

4 YouTube marketing tools for business

Boost your YouTube marketing results with these useful tools:

Mentionlytics for social listening

With Mentionlytics , you can monitor all your social platforms for mentions of your company name or specific keywords. You can track positive and negative mentions so you can swoop in with responsive replies to both situations, and the app also gives you an overall Sentiment Analysis based on what people are saying.

Hootsuite for everything

You can schedule videos in YouTube Studio, but why step out of your (work)flow? Hootsuite can schedule all your social media posts, including YouTube videos.

More than a scheduler, Hootsuite’s dashboard allows you to monitor brand and keyword mentions across all your channels. You can do everything you need to for social media directly from Hootsuite. That includes post creation, advertising, analytics reporting and you can save a ton of time by responding to comments directly from your dashboard.

Your entire team can have access to collaboration tools that allow you to effectively manage social accounts at scale, all in one place.

https://www.youtube.com/watch?v=TSU-jZnxM_k

The only thing Hootsuite can’t do is call your mom on her birthday. But it can be used to set up a birthday Tweet in advance. Just sayin’.

Channelview Insights for in-depth analytics

YouTube has built-in analytics but if you’re looking for a truly in-depth look at your stats, Channelview Insights is for you.

Channelview brings a Google Analytics-ish vibe to YouTube with its familiar layout for tracking everything from demographic data to traffic sources and subscriptions. It supports multiple YouTube channels and can export reports as PDFs or CSVs for the ultimate Excel party experience.

TubeRanker for keyword research

This free website is a good starting point for basic keyword research. You enter a keyword on TubeRanker and it tells you the YouTube search volume for that keyword, plus ideas for other keywords.

Let Hootsuite make growing your YouTube channel easier. Get scheduling, promotion and marketing tools all in one place for your entire team. Sign up free today.

Get Started

Grow your YouTube channel faster with Hootsuite . Easily moderate comments, schedule video, and publish to Facebook, Instagram, and Twitter.

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

As an ex-agency strategist turned freelance WFH fashion icon, Michelle is passionate about putting the sass in SaaS content. She's known for quickly understanding and distilling complicated technical topics into conversational copy that gets results. She has written for Fortune 500 companies and startups, and her clients have earned features in Forbes, Strategy Magazine and Entrepreneur.

Related Articles

How the YouTube Algorithm Works: Complete Guide for 2024

Looking to increase your YouTube video views? Step one: find out what’s new with the YouTube algorithm and how it ranks your content.

How to Get Free YouTube Subscribers (the Real Way)

Getting more free YouTube subscribers is the best way to maximize your organic reach on the second-largest website in the world.

How to Make Money on YouTube: 7 Effective Strategies

If you’re wondering how to make money on YouTube, look no further than these 7 strategies for monetizing your channel and your creative work.

How to Promote Your YouTube Channel: 30 Tactics That Work

We’ve rounded up the most effective ways to promote your YouTube channel. Follow these tips to increase your views and improve the ROI of your YouTube strategy.

How to Start a Youtube Video Channel Business

Home » Business ideas » Media Industry » Youtube Channel Business

Do you want to start a Youtube video channel? If YES, here is a complete guide to starting a Youtube channel business with NO money and no experience plus a sample Youtube channel business plan template. You may have heard about YouTube, or you also may have seen YouTube. This social media allows users to upload, view, rate, share, add to favourites, report, comment on videos, and subscribe to other users.

From research, we were able to note that it uses the VP9 and H.264/MPEG-4 AVC formats and Dynamic Adaptive streaming over HTTP to show an enormous variety of user-generated and corporate media videos. Available content includes video clips, TV show clips, music videos, documentary films, audio recordings, movie trailers, live streams, and other contents such as video blogging, short original videos, and educational videos.

People upload a lot of the content on YouTube, and these contents are uploaded by people all over the world who are not employees of YouTube. Media corporations including CBS, the BBC, Vevo, and Hulu offer some of their materials via YouTube as part of the YouTube partnership program. Note that users who are not registered can only watch videos on the site, while registered users are allowed to upload an unlimited number of videos and add comments to videos.

Videos seen or noted to be potentially inappropriate are available only to registered users reminding them they have to be at least 18 years old. We believe that YouTube itself earns advertising revenue from Google AdSense, a program which targets ads according to site content and audience. Have it in mind that almost all the videos are free to view, but there are exceptions, including subscription-based premium channels, film rentals, as well as YouTube Red.

You can also leverage on this business idea to make very cool money. Read on to understand how to do this successfully.

19 Steps to Starting a Youtube Video Channel Business

1. understand the industry.

Google does not provide detailed figures for YouTube’s running costs, and YouTube’s revenues in 2007 were noted as “not material” in a regulatory filing. But in June 2008, a Forbes magazine article estimated the 2008 revenue at $200 million, noting progress in advertising sales.

Also early 2012, it was estimated that visitors to YouTube spent an average of 15 minutes a day on the site, in contrast to the four or five hours a day spent by a typical US citizen watching television. Also in that same 2012, YouTube’s revenue from its ads program was estimated at $3.7 billion. But by 2013, it almost doubled and was estimated to hit $5.6 billion.

Almost all the videos on YouTube are free to view and supported by advertising. Then mid-2013, YouTube introduced a trial scheme of 53 subscription channels with prices ranging from $0.99 to $6.99 a month. A lot of individuals saw this move as an attempt to compete with other providers of online subscription services such as Netflix and Hulu.

When it comes to partnership and advertising, YouTube ventured into a marketing and advertising partnership with NBC in June 2006. While in March 2007, it reached a deal with BBC for three channels with BBC content, one for news and two for entertainment.

Also towards the ending of 2008, YouTube had an agreement with MGM, Lions Gate Entertainment and CBS, giving the companies the opportunity to post full-length films and television episodes on the site, coupled with advertisements in a section for US viewers called “Shows”.

The move was done to establish competition with websites such as Hulu, which features material from NBC, Fox, and Disney. Also, by November 2009, YouTube launched a version of “Shows” available to uk viewers, offering around 4,000 full-length shows from more than 60 partners. Then in January 2010, YouTube introduced an online film rentals service which is available only to users in the US, Canada and the UK.

For video partnerships, YouTube in May 2007 launched its Partner Program, a system based on AdSense which gives the uploader of the video the opportunity to share the revenue produced by advertising on the site. The company typically takes 45 percent of the advertising revenue from videos in the Partner Program, with 55 percent going to the uploader. Note that there are over a million members of the YouTube Partner Program. Sometimes more than half of eligible videos have a pre-roll advertisement, due to a lack of interested advertisers.

Then in 2013, YouTube introduced an option for channels with at least a thousand subscribers but it needs a paid subscription in order for viewers to watch videos. We believe that YouTube Play Buttons, a part of the YouTube Creator Rewards, are a recognition by YouTube of its most popular channels.

How Youtube Ad Revenue Works and How Youtubers Get Paid

YouTube provides an opportunity for its channel owners and creators to earn some money through the platform. When you upload videos to YouTube and you are able to get a lot of people to watch those videos, YouTube starts to place adverts on your channel so that your viewers and subscribers can see those ads.

How to Start Earning on YouTube

First you need to create a YouTube channel by creating a Youtube account. Then you have to choose a niche – what type of videos do you want to be uploading? Some popular niches include comedy and jokes, instructional videos, educational videos, how-tos, celebrity news and interviews, fashion tips and so on.

After choosing a niche, you can start creating interesting video contents that you can upload on these channels, and take steps to drive traffic to your videos so that you can get a lot of views for your videos.

Monetizing Your YouTube Channel

YouTube channels are not automatically monetized; you have to enable your channel for monetization before you can start earning some money on it. To monetize your account, you need to register for a Google Adsense account, and link it to your YouTube account. However, your channel will not get approved for monetization until you have had at least 10,000 video views on your channel.

The quality and type of videos on your channel will also determine approval of your channel for monetization. Channels that promote the use of drugs and hard substances or channels with sexually suggestive contents, inappropriate language or controversial subjects are usually not approved for monetization.

How YouTube Ad Revenue Works

As soon as your account gets approved for monetization, YouTube will start paying you for video views on your channel. YouTube doesn’t just pay you based on the number of people who view your ads but based on people’s engagement with the ads placed on your channel. This is why you can get 1 million video views on YouTube and still not earn a cent.

YouTube pays you on a Cost Per View (CPV) basis. This means that if someone watches an advert for at least 30 seconds, or watches at least half of the ad, you will get paid for it. But if the viewer decides to skip the ad and watch only the video, you won’t get paid. YouTube pays between $1.20 and $7.60 per 1,000 Ad views so if you get 1,000,000 ad views, you can earn between $1,200 and $7,600.

How YouTubers Get Paid

YouTube often makes payments through Checks, Electronic Funds Transfer (EFT) or Western Union Quick Cash depending on your location.

As soon as you start earning money on YouTube, you are qualified to start getting paid. However, YouTube will only start paying you when you hit a payment threshold of $100. If you have not earned up to $100 on your account, you will have to wait for the money to continue to accumulate until you have at least $100 in your account.

When you request for withdrawal of your cash after hitting the threshold, YouTube processes your payment and you get you money the following month depending on the payment method you selected.

2. Conduct Market Research and Feasibility Studies

• Demographics and Psychographics

With the advent of technology and over 300 hours of videos uploaded a minute, YouTube has something for everyone. Even though it attracts an even split of women and men, YouTube is still fairly male dominated. Men spend 44 percent more time than women on the site per month.

While women are into makeup and skin care; men are into sports and gaming. In aggregate, YouTube has a huge audience, reaching 81.2 percent of Internet users in the U.S. Unsurprisingly, younger visitors tend to spend more time on the site.

Recently, YouTube drew 31.8 million users aged 18 to 24 (98.3 percent of U.S. Internet users in that age bracket) who spent an average of 10 hours, 15 minutes on the site. Also the platform attracted 19.4 million visitors 65 and older (74.4 percent of Internet users in that demo) who spent an average of 3 hours, 54 minutes using the video-streaming service.

While for YouTube advertisers, purchasing beauty and style channels through Google Preferred, which bundles the top 5 percent of YouTube channels in any given vertical for ad buys, is a good bet to reliably reach women, particularly young teens and millennials. Beauty and style is a popular category, with 582 million monthly views across its top 100 channels.

From research, the most popular YouTuber in the space is Mariand Castrejon, also known as “Yuya,” a high-pitched Mexican vlogger whose Spanish-language makeup and style tutorial videos rack up 41 million views each month. Though there is one thing that unites us all: pets.

We also believe that videos featuring pets and animals have a more even gender split. Animal videos attract viewers of all ages, but the top 100 channels in the category (which collectively generate 259 million monthly views) are most popular among millennial men (18-34), who account for 30 percent of viewership. Meanwhile millennial women represent around 24 percent of viewership in the category.

3. Decide Which Niche to Concentrate On

When planning to start this business, you should decide the channel or people you want to target. This will serve as a niche for you. To be able to choose a suitable target audience/niche, you should treat a YouTube video business just like you would treat any other business. Your video content needs to be created for a specific audience you want to reach. Have it in mind that the more you define your niche, the more your content will resonate with viewers.

Some of the niches include;

• overviews of strategies
• education on a specific topic
• demonstrations
• product reviews

The Level of Competition in the Industry

YouTube is indeed facing an ever-increasing pressure because of its impact to social-networking sites, but lucrative advertising and subscription revenue keep a high number of companies competing in the area. The surge in the popularity of YouTube has taken over the industry, dominating and making people lose interest in other video sites. That has in turn made competition more intense in an already crowded field.

It is very interesting to behold the massive views videos record daily on YouTube, and it keeps bringing up needs for people to log in and watch videos. The industry is very competitive, however, it is very fragmented, and revenues are growing and there’s no problem in making a sector yours.

4. Know Your Major Competitors in the Industry

• JustinBieberVEVO
• elrubiusOMG
• RihannaVEVO
• YouTube Spotlight
• TaylorSwiftVEVO
• KatyPerryVEVO
• Whinderssonnunes
• Dude Perfect
• OneDirectionVEVO
• JuegaGerman
• VanossGaming
• TheEllenShow
• Canal KondZilla

Economic Analysis

YouTube works in a very specific way, and the most successful campaigns will make use of those eccentricities instead of try to work against them. But note that YouTube isn’t for everyone. For instance, if your content is entirely focused towards your products and the videos only make sense in the context of your website and business, then they will be confusing for those who stumble upon them on YouTube.

We believe that for your videos to help you in landing pages rank, then YouTube may not be a good choice either, since YouTube videos often outrank websites in universal searches and thus split link value down the middle. In these sort of cases, you’re better off either hosting the videos yourself or using a paid platform that has stricter embedding rules.

All successful entrepreneurs all understand that content marketing is very useful and can be an exciting challenge, and for some companies it can really pay off. Starting and managing a well-optimized YouTube channel with interesting content can seriously increase your audience, and rank you in the second most popular search engine in the world. Note that there is a lot of detail to a good channel, including keyword optimization and use of annotations; so do your research, get creative, and turn on those cameras.

5. Decide Whether to Buy a Franchise or Start from Scratch

When you buy a business, you take over an operation that is already generating cash flow and profits. It also offers you an established customer base and reputation as well as employees who are familiar with all aspects of the business.

Also you won’t have to reinvent the wheel, setting up new procedures, systems, and policies. This is because a successful formula for running the business has already been put in place. But you should also note that buying a business is sometimes expensive than starting from scratch.

This business, YouTube Video Channel, has no known franchise that you can leverage to grow your business. This leaves everyone with the option of starting from the scratch and starting up strong. The best way to start a business is to make yourself ready for threats and challenges.

6. Know the Possible Threats and Challenges You Will Face

Starting a YouTube Video Channel business just like any other known business has its own challenges and problems. A lot of people depend on YouTube Video Channels to be able to find and get information, so when starting your YouTube Video Channel business you must first take care of some major decisions, which may include:

• Differentiating yourself from competing YouTube Video Channel services
• Naming your YouTube Video Channel service
• Developing incentives for people to subscribe to your YouTube Video Channel
• Developing incentives for people to watch your YouTube Video Channel

7. Choose the Most Suitable Legal Entity (LLC, C Corp, S Corp)

This is a business you can do from the confinement of your bedroom. You can run a YouTube Video Channel Business right from your bedroom as a stay at home mom, as a teen, or even as a student. This business and the advent of technology have created avenues and sources of income for people of all age brackets. You can choose to start this business comfortably without forming a legal structure, but when the need arises, note that you can form this business as a sole proprietorship.

Sole proprietorship is one of the most popular legal structures in the business world. It simply means that the benefits and loss of the business falls on just the owner. This business structure has its advantages and disadvantages.

• you are the boss
• you keep all the profits
• start-up costs are low
• you have maximum privacy
• establishing and operating your business is simple
• it’s easy to change your legal structure later if circumstances change
• you can easily wind up your business

Disadvantages

• you have unlimited liability for debts as there is no legal distinction between private and business assets
• your capacity to raise capital is limited
• all the responsibility for making day-to-day business decisions is yours
• retaining high-calibre employees can be difficult
• it can be hard to take holidays
• you’re taxed as a single person
• the life of the business is limited

8. Choose a Catchy Business Name

This site allows you to change the name of your channel in two different ways. If you prefer to keep your YouTube channel separate from your Google Plus account, you can make the name change within the advanced settings of YouTube. The only drawback with this method is that your username will remain the same.

Only the channel page will display the updated name. If you want to change the name of your channel and username, you need to link your YouTube account to the Google Plus social network. Once linked, your YouTube channel and username will match whatever display name you use on Google Plus.

The when it comes to choosing a suitable name for your video channel, you should learn to see yourself more like a vlogger. Giving your all and not holding back. The name of your business should be a name that will attract your target market. You won’t attract religious people if you use a vulgar name. You have to consider the image you plan to buttress, the audience you plan to reach and your content. Choose a name that is easy to remember and sweet to speak about.

9. Discuss with an Agent to Know the Best Insurance Policies for You

A lot of people would think this business doesn’t need insurance protection. They might be right but once you plan to go far and reach a wider audience, then you have to understand that your health insurance won’t save you when you are sued for instigating violence and other things. You need to seek for protection outside the walls of your house and insurance in many ways have proven to be good at that. Insurance you may need include:

• Internet liability insurance
• Advertising agency insurance
• Creative insurance
• Copywriters insurance
• Business equipment insurance
• Business contents insurance

10. Protect your Intellectual Property With Trademark, Copyrights, Patents

Intellectual property rights are a business asset, and they are often the most valuable business asset. Any business presently trading or considering trading on the internet needs to check what intellectual property rights it owns and ensure that it is fully protected. Different types of ideas can be protected in different ways, depending on how they are expressed. This intellectual output and the protection of it is known as intellectual property.

There will be a number of intellectual property rights that will exist in your channel. Any logos or branding are likely to be protected by registered trade mark rights or the law of passing off. However, your videos, including the text, design, graphics, data, layout and any music, broadcasts, software and images on your website, will be protected by copyright. In other to protect your intellectual property in the YouTube Video Channel business you need to do the following;

• Use Duplicate Content Detection and Monitoring Tools
• Devise preventive methods
• Take Action after Finding a Plagiarist

11. Get the Necessary Professional Certification

Yes YouTube has its own certification for users and experts. YouTube launched the creator’s academy in the year 2014 which offers various learning programmes. The certification by YouTube helps individuals get trained and also it helps creators in the creation of videos. The certification is valid for 12 months from the date of issue. During the certification training, individuals can learn about the in-depth tactics of video creation and related strategies too.

• Digital Rights Certification
• API Content ID
• Monetization, Analytics And Audience Development Strategy

12. Get the Necessary Legal Documents You Need to Operate

Documents play an essential role in protecting the interests of the business and business owners over the course of a business lifetime.

• Social Security number
• Tax identification number
• Online privacy policy
• Online term of use

13. Raise the Needed Startup Capital

This business can be started with a phone that can boast of a good camera. This business might not be capital intensive, but once you decide to do it in a big way then you have to consider adequate funding for your videos and costumes. However, before you launch the channel, you must understand that there is more to a YouTube Video Channel than posting videos and hoping others like what they see. You should consider;

• Personal savings
• Crowdfunding
• Social investment
• Credit cards

14. Choose a Suitable Location for your Business

If your Video Channel Business needs a storefront, choose an attractive location in your city’s business district. Choose tasteful, conservative furnishings; hire friendly and engaging staff members who can set your customers at ease. You will have to write a very detailed business plan which will help you shape your ideas and hopes for this business.

15. Hire Employees for your Technical and Manpower Needs

Starting your own YouTube channel can be quite easy and exciting. You don’t need to go all expensive when selecting video equipment to start you YouTube channel . Don’t forget that it is not the equipment that makes your channel; it is the content of the channel that builds the audience.

You need to have something that your audience finds interesting; that is what will really make people watch you, like your videos and build YouTube channel subscribers. Today, there are so many different types of microphones, video cameras, webcams, sports cameras, etc.

How can you tell which is the best? How can you get the best picture quality? How do you make the audio sound great ? All these can only be gotten if you diligently research the platform and business before you jump into it. The basic equipment you will need to start a YouTube Video Channel may include:

• Video Camera
• Video Editing Software

The Service Delivery Process of the Business

When planning to start this business, the first thing you have to do after all research and feasibility studies is to create a trailer. Just like your channel art, you also have to create your channel trailer. Channel trailers are usually short and sweet, and are a good introduction for new visitors.

You can let your audience know who you are, what your business is all about and what kind of content they can expect to see in the future. Building your channel trailer will also be good practice leading up to your first video.

Upload your first (official) video

By this time, you must have done a fair amount of research about your first video, and if you already have your channel trailer under your belt, you have a bit of practice as well. Now, it is time to start. Immediately you’re done filming and editing your first video, it’s time to upload it. Since YouTube relies on video uploads, you’ll find the upload option at the top right of the screen when you log into your account.

Optimize for Search

When uploading a video, you’ll be asked to fill in a title, description, and tags. Note that these information are essential components to have your video easily discoverable in YouTube search, so don’t rush. Just like the SEO for your own website, YouTube has its own set of parameters for you to optimize your video for search. We suggest you fill these sections out to the best of your ability using keywords to describe the video and your business.

Stay Consistent

You should never expect success if you plan to create a YouTube channel, upload one video and then leave it completely. Note that building a successful YouTube channel takes time and effort, and viewers expect consistency from the channels that they subscribe to. After your first video, be sure to plan the next few videos ahead of time.

16. Write a Marketing Plan Packed with ideas & Strategies

Have it in mind that marketing on YouTube has a lot of similarities to SEO. To get views, one of your main goals will be to rank in YouTube’s searches without putting in more effort than your initial promotion. We believe you could try some black hat tactics just like in SEO to get the extra views, but that is never a long-term solution. Instead, you need to create videos people actually want to watch. There are three steps to it.

Accomplish or Entertain?

At this point, you need to ask yourself why someone watches a video. We believe there are really only two reasons why. First they want to learn something to solve a problem, or they want to be entertained. To succeed, you need to make sure that your video accomplishes at least one of these, if not both. We believe that the reason why understanding this is so crucial is because it will shape how you make your videos.

Quality Always Comes First

Yes we know YouTube is far from saturated, one aspect that really impresses people is the quality of the videos put out by popular channels. They quickly figured out that viewers won’t watch low quality videos.

See it as Blogging

Note that the standard level of content has only reached to a high level in the past few years, and there are still plenty of businesses producing ugly content without much value. There are two main types of high quality videos that you’ll come across and that you’ll probably want to produce yourself. The first type is the classic white background and the other is the whiteboard video.

17. Develop Iron-clad Competitive Strategies to Help You Win

Business is a game of chess and every move counts and to beat the competition you will require everyone’s collective effort. It’s not just a task for the marketing department or top management; it’s everyone’s responsibility. So as the leader of your business, it is very important you make use of all strategies to win your competitors.

• Define your brand and make your channel inspiring
• Choose a Competitive Advantage
• Excite your customers
• Offer something off the board

18. Brainstorm Possible Ways to Retain Clients & Customers

To retain a customer you need to provide an experience that blows the customer away, keeps you on their mind, and gets you into discussions with their friends. Far too often, marketers spend all of their attention on the chase and the sale and not enough on how to retain and create remarkable experience. You need to;

• Wow your customers
• Follow them up
• Provide some personalization
• Choose the right tools
• Make it simple
• Protect their ideas and interest

19. Develop Strategies to Boost Brand Awareness and Create a Corporate Identity

We all know that the general internet industry is a highly competitive one, and while running a web-based venture can be extremely lucrative, it requires a lot of hard work and helping hand to ensure profitability. When it comes to finding this success online, the quality of your service can only take you so far, and to really thrive you must get noticed and earn respect. You need to know that in the YouTube Video Channel Business, your video is everything. You need to employ the following strategies;

• Social media marketing
• Efficient Web hosting
• Astonishing website
• Improved Search engine optimization (SEO)
• Affiliate marketing

Related Posts:

• 50 Best Money Making YouTube Video ideas for Girls
• 50 Money Making YouTube Video ideas for Couples
• Top 10 Legitimate Ways to Make a Lot of Money on YouTube Fast
• How to Start a Youtube Makeup Channel Business in 8 Steps
• List of Equipment You Need to Start a Youtube Channel