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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

why care about getting your brand presentations right for high brand awareness

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

screenshot of scatter plot of paying customers perceived value and willingness to pay

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

brand awareness employee-engagement-survey-results-cover-slide

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

cover page of brand presentation template for client status reports branded presentation

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

screenshot of how to change color schemes in Piktochart presentation editor for a branded presentation and promote brand awareness

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

simple formula to use in your brand presentation for brand awareness and more

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

a presentation slide sharing pain points and services also promoting brand awareness

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

creative presentation template using brand colors inline with brand guidelines

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

Piktochart presentations collage

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

presentation slide example with high resolution image following brand guidelines showing brand personality

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

preview of the Pexels library of high-quality photos in Piktochart for your brand awareness presentations

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

a comic about humor in marketing using simple words

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

an example of a a humorous presentation slide for brand awareness

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

marketing presentation slide cover brand awareness

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

  • Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
  • Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
  • Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
  • Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
  • Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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great brand presentations

The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

  • Sathish Shanmugam
  • December 16, 2022
  • No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

great brand presentations

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a  good brand presentation , you will be able to elevate your company’s brand identity over time.

  • Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
  • Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
  • Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
  • Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

great brand presentations

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

great brand presentations

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

great brand presentations

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

  • Throw Jokes
  • Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

great brand presentations

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

great brand presentations

Dominika Krukowska

13 minute read

Marketing presentation examples

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

  • Introduction
  • Market overview
  • Product/service overview

Marketing strategy

  • Competitor analysis
  • Performance metrics
  • Action plan
  • Projections
  • Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

  • Think deeply about your hook
  • Use the person's name and company logo in the title
  • Prioritize the information that matters most to your audience
  • Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

Template cover with a video

2. Personalization

Personalization is the key predictor of success:

  • Get to know your audience, their needs, and the words they use (Voice of Customer)
  • Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
  • Offer tailored solutions that address the specific needs of your audience
  • Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

Personalized presentation example

3. Interactive design

Including interactive elements in your presentation increases engagement:

  • Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
  • Use video and animations to illustrate complex ideas
  • Avoid text-heavy slides
  • Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

great brand presentations

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

  • Design for mobile first
  • Use responsive design
  • Simplify your content
  • Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

Mobile-friendly marketing presentation example

5. A clear next step

Making the next step clear and easy boosts conversion:

  • Include a clear call-to-action (CTA)
  • Limit your CTAs to avoid choice overload
  • Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
  • Make the CTA stand out
  • Deliver value first before asking readers to take the next step
  • Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Marketing presentation example with an embedded calendar

Types of marketing presentations

Product marketing

Marketing plan

Market analysis

Marketing campaign

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

  • Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
  • Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
  • The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

  • Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
  • The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
  • Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

  • An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
  • The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
  • The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

  • A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
  • The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
  • Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

  • The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
  • Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
  • The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

  • Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
  • Easily customizable fields allow you to create a polished marketing presentation within minutes.
  • Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

  • The narrator slide serves as the perfect tool to lead your audience through the project details.
  • Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
  • An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

  • The ability to add dynamic variables to personalize your marketing presentation at scale.
  • Versatile slides that can easily be adapted to various industries and use cases.
  • AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

  • Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
  • Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
  • The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

  • The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
  • A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

Strategy & plan

Branding & product, performance analysis.

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

Bad presentation example

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

How to write a presentation storyline that creates interest

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

Branded presentation example

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

great brand presentations

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

great brand presentations

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Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

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Become a Master in Brand Presentation

Table of contents.

  • w, don’t just tell : Use mockups and real-world examples to show your brand in action.

Examples of brands with great presentations include Apple, Coca-Cola, and Nike. Their presentations exude their brand personality and adhere strictly to their brand guidelines, creating a strong, unforgettable brand identity.

Benefits of Presenting Your Brand

  • Brand Recognition : Presenting your brand consistently across all platforms enhances brand recognition, making it easy for your target audience to remember and identify your brand.
  • Trust and Credibility : A professional brand presentation builds trust and credibility with your audience, potentially leading to increased customer loyalty and brand advocacy.
  • Clarity and Understanding : A comprehensive brand presentation clarifies your brand’s mission, vision, values, and personality, promoting a better understanding among stakeholders and customers.
  • Differentiation : A well-crafted brand presentation helps differentiate your brand in a saturated market, setting you apart from competitors.
  • Consistency : A thorough brand presentation ensures that all your marketing efforts and communications are consistent and on-brand, fostering a unified brand image.

Importance of Presenting Your Brand in a Professional Manner

Presenting your brand professionally is crucial as it reflects the quality and reliability of your business. A professional brand presentation:

  • Enhances Perceived Value : It communicates to your audience that you take your business seriously and enhances the perceived value of your products or services.
  • Increases Trust : A professionally presented brand inspires trust and confidence in your audience, which can positively affect your business relationships and transactions.
  • Supports Reputation : Professional brand presentation protects and supports your business’s reputation, reinforcing positive impressions of your brand.

Examples of Brands with Great Presentations

  • Apple : Apple’s brand presentations are clean, sleek, and minimalistic, mirroring their product design philosophy. They use simple layouts, visually appealing graphics, and consistent brand colors to create a memorable and impactful presentation.
  • Nike : Nike’s presentations capture their brand’s energetic, inspirational ethos. With powerful imagery and a bold color palette, they expertly showcase their brand identity.
  • Coca-Cola : Coca-Cola’s presentations effectively convey their brand’s personality – fun, refreshing, and universally appealing. Their use of vibrant brand colors, dynamic fonts, and engaging visuals are a testament to their iconic brand.
  • Airbnb : Airbnb’s presentations are known for their engaging storytelling and friendly brand voice, combined with appealing visuals that reinforce their brand’s commitment to creating a sense of belonging.
  • Tesla : Tesla’s presentations are innovative and forward-thinking, reflecting their brand’s mission. They employ sleek layouts, futuristic designs, and clear messaging to communicate their vision effectively.

Top 8 Software/Apps for Brand Presentation

  • Powerpoint : This Microsoft product offers robust presentation capabilities, a vast array of templates, and seamless integrations.
  • Google Slides : A cloud-based presentation tool that allows real-time collaboration, and access from any device.
  • Keynote : Apple’s presentation software, known for its sleek designs and smooth transitions.
  • Canva : It offers a wide range of templates, including brand presentation templates and social media graphics.
  • Prezi : Known for its zoomable canvas, it provides a unique, non-linear presentation experience.
  • Adobe Spark : This tool lets you create visually appealing presentations with its vast collection of designs, fonts, and layouts.
  • Venngage : Offers professional templates for infographics, reports, and presentations, including brand presentations.
  • Slides.com : A web-based tool offering sleek, modern designs and interactive features for engaging presentations.
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25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

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Nude Branding Mockup Template on Envato Elements

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Vakkorama Branding by Studio Born

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Mobetterworks Branding by Mobills Group Corp

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About Dough Logo Design by IIsixo_O

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im nu Brand Identity & Packaging by Julian Hrankov

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No Men’s Skin Care Branding by Shou-Wei Tsai

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El Apeadero Branding by Colectivo Verbena Estudio

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Le Petit Bakery Branding by Manuel Navarro Orozco

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Olipop Sparkling Tonics Packaging Design by Break Maiden

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Syrena Branding by Agenza

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Coffee Branding Mockup on Envato Elements

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Hibarin Restaurant Branding by ContentFormContext

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Tatabi Branding by Tatabi Design

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Coffee Supreme Branding by Hardhat Design

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Life Goes On Brand Identity by Oh Babushka

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Nelson T Brand Identity by Shou-Wei Tsai

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Yes, Joy Brand Identity by Oh Babushka

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Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Cover for how to present Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

  • Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
  • Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Customer testimonial slide

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

  • A company’s core values by which the customer feels identified.
  • The product represents a lifestyle standard the customer has or aspires to have.
  • Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
  • Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
  • Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

SWOT analysis for an automotive brand

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Mission statement example for a company in the automotive industry

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Values statement example for a company in the automotive industry

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Vision statement example for a company in the automotive industry

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

  • Conscious or activist for the rights of animals in skin care testing procedures.
  • Vegan (non-exclusive).
  • Concerned about environmental health.
  • Someone who lives an active lifestyle in contact with nature.
  • A person that doesn’t care about paying more for quality, organic ingredients.
  • A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
  • Optional: People with specific skin necessities that cannot use chemical-based products.

Ideal Customer Profile for a skin care brand

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

  • A tagline must be memorable, likable, and related to a brand’s core values.
  • Use emotional value to connect with the target audience.
  • Condensing a tagline works best than working with a large format. 
  • Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
  • Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
  • Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

  • Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
  • Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
  • Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
  • Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
  • Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
  • Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
  • Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Title slide for Rebranding process

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Introduction slide for a brand identity presentation

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Logo presentation in brand identity presentation

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Color palette for brand identity

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Typographic slide for brand identity presentation

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

great brand presentations

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

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3. Brand Marketing PowerPoint Template

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4. Professional Company Profile PowerPoint Template

cover for company profile template in teal tone

5. Infinite PowerPoint Template

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6. Impactful PowerPoint Template

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As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

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20 Really Good PowerPoint Examples to Inspire Your Next Presentation

By sandra boicheva.

2 years ago

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PowerPoint's Design Ideas

You might have the most amazing idea that you wish to share with the world, but you might not get the results you want if the delivery isn’t good. Although as a tool, PowerPoint is pretty easy to use and intuitive, creating a good PowerPoint presentation is not a simple task. There is a lot of things to consider when designing your slides from the words you use, to the copy structure, data visualization, and overall design. This is why today we gathered 20 really good PowerPoint examples of presentations that flawlessly deliver their messages. These creative ideas will surely inspire you to make your next presentation your best one, as they all share good design and engaging storytelling.

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond

1. Idea to Identify: The Design of Brand

This is a long one. Here we have a 242 slides presentation that exposes the myriad facets of design and how they impact the brand identity. The presentation has a lot of data to show and spreads it throughout more than 200 slides to make it easy to read and follow. In all, this is the best way to present a lot of information: instead of overwhelming the viewers with text walls, the presenter simply adds more slides.

  • Author:   Sudio Sudarsan

2. Jeunesse Opportunity Presentation 2021

This is a great example of brand presentation with company profile, product system, plan, and reward. It gives a similar experience to browsing a website.

  • Author:   DASH2 – Jeunesse Global

3. Accenture Tech Vision 2020

A short and sweet presentation about how companies prepare for data regulation and how this impacts the customer experience. 

  • Author:   Accenture

4. APIs as Digital Factories’ New Machines

A comparison presentation of how companies capture most of the market value. It explains well how to view the economy from a different perspective and adopt customer-centric thinking. The presentation has a lot of value, it’s well structured and it’s a good read in only 28 slides.

  • Author:  Apidays

5. 24 Books You’ve Never Heard Of – But Will Change Your Life

This is a great example of how repeating slides design for the same type of content isn’t a synonym for being unimaginative. It’s pretty straightforward: it promises 24 titles, an inspirational introduction, and a slide for each book that will change your life.

  • Author:   Ryan Holiday

6. 10 Memorable David Bowie Quotes

Not always presentations must have a specific educational or conventional goal. Sometimes, it could be a cool personal project meant to inspire your audience. And let’s be honest, who doesn’t love David Bowie? A presentation with 10 memorable quotes by him is worth watching. 

  • Author: Stinson

7. Creative Mornings San Diego 

  • Author:   Anne McColl

8. Digital 2020 Global Digital Overview

A report heavy-data presentation about everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. It’s a long read but comprehensive and well-illustrated with data visualization.

  • Author:   DataReportal

9. Blitzscaling: Book Trailer

One of the most well-made presentations about informative topics such as startup’s life-cycle and where the most value is created. It’s designed as a book, consistent, with lesser text as possible, and imitates animation by adding new content on copies of the same slide. 

  • Author:  Reid Hoffman

10. Poor Self-Esteem: Just Beat It!

A very valuable presentation that takes on the reasons for low self-esteem and how to overcome it. The design is very simple and comprehensive and even suitable for social media carousel posts.

  • Author:   SlideShop.com

11. You Suck At PowerPoint!

This presentation is more than a decade old and still checks out. After all, you could expect great presentation design from someone who talks about design mistakes and how to overcome them.  61 slides of a fun experience and a great read.

  • Author:  Jesse Desjardins

12. Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats, in a 24-slides presentation with a custom design. 

  • Author:   Gavin McMahon

13. A Complete Guide To The Best Times To Post On Social Media

A fun little presentation with great value. It takes on the most effective times to post on social media, send an email, or publish a blog.

  • Author:   TrackMaven

14. Fix Your Really Bad PowerPoint

The next presentation honors Seth Godin and his wisdom. It uses his book’s insights to visualize all the tips in 45 engaging slides.

  • Author:   HighSpark

15. 10 Lessons from the World’s Most Captivating Presenters

This presentation is for presenters who wish to become better. And what better way than getting inspired by the world’s greatest presenters and accessing some of their secrets. 

  • Author:   HubSpot

16. Crap. The Content Marketing Deluge

For starters, this presentation has a very captivating title and opening. Winning the attention from the very start, it continues with consistent clean design and great content. It delivers exactly what it promised. 

  • Author: Velocity Partners

17. Displaying Data

More insightful advice and tips from professional presenters that check out to this very day. It’s a great presentation about visualizing your data in the best way possible and it also delivers it with design.

  • Author:   Bipul Deb Nath

18. 5 Storytelling Lessons From Superhero Stories

Custom-made presentation with illustrations made specifically for the occasion, and brilliant execution. It shows it’s definitely worth it to spend time making your presentation more personal and from scratch. 

19. 10 Things your Audience Hates About your Presentation

Another custom presentation with icons-style illustrations about how to avoid cringe when making presentations. 

  • Author:   Stinson

20. The Designer’s Guide to Startup Weekend

You will work hard all weekend long but you will also find new friends, mentors, and the chance to promote yourself. A pretty wholesome presentation with a custom design where the presenter shares her own experience in the world of startups.

  • Author:  Iryna Nezhynska

That’s It!

These 20 presentations prove that PowerPoint is never out of date and it’s a great tool to deliver your message across. We hope you got inspired for your next presentation and make your audience fall in love with your concepts.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

  • [Freebies] 17 Really Good Sources For Free Vector Images For Commercial Use
  • [Inspiration] 85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
  • [Insights] The 5 Top Online Tools for Custom YouTube Banners (and YouTube Thumbnails)

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What It Takes to Give a Great Presentation

  • Carmine Gallo

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Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

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  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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8 Tips For A Great Branding Strategy Presentation

Technology is a big part of companies’ operations these days. There’s hardly any business that doesn’t use tech tools or software to complete various tasks. 

One of the most used tools in the business world nowadays is presentations .  They are used at every stage and for every type of information that needs to be shared with others.

With a professional layout and engaging content, the presentation can play an enormous part in promoting a brand and sharing an important message. 

Sharing information on your branding strategy is undoubtedly something that requires tons of work and exceptional presenting. 

 In this article, you will learn eight tips and tricks for creating a fantastic branding strategy presentation in no time!

Table of Contents

1 – Use ready templates

Brand Presentation Templates

Research shows that  65.7% of presenters  do their own presentations. 

Considering how busy business people are nowadays, it’s hard to imagine them spending hours designing and writing the content for every presentation they need to make.

What is their secret?

Their secrets are ready presentation templates that they customise to meet the business’ needs. 

Many are available online and, while most will appear too generic, some excellent platforms offer truly professional templates. 

Pitch presentation templates  are one of business people’s favourite choices – this is a simple-to-use platform full of professional and quality templates that you can tailor in no time.

The design of your presentation is the thing that makes the first impression and has a massive effect on how successful your presentation will be. 

Therefore, your first step should be to find the most professional, beautifully designed, and eye-catching template.

When you pick one, focus on the overall appearance. You’ll get a chance to customise the colour scheme , font, visual language, and more – all to fit your corporate identity. 

Once you’ve created a consistent, elegant design, you’re ready to move to the following tips.

2 – Give it a personal touch

In the business world, presentations are so frequent; most come across as very dull. 

Since this is a critical presentation that should showcase your branding strategy, it is your job as its creator to make it unique and appealing.

One great way to do this is by adding personal elements and appealing to your audience’s emotions. It is only such presentations that are remembered vividly by the listeners.

This might be the hardest thing of the entire presentation-making process. 

To appeal to the audience emotionally, you need to know what they know, want, and how they want to receive the information.

So, how can you create a mind-blowing story that evokes people’s emotions?

There are plenty of ways to personalise content in your branding strategy presentation. 

You can use jokes and stats, your own stories, stories of others that entertain and motivate, and more. Or, you can go the old-fashioned, marketing way – appeal to people’s pain points. 

For starters, you need to consider who your audience is. This will tell you which are their pain points. 

Once you do this, the rest will be easy – you can swoop in and show them the solution to their problems or a guide on how they can get things done.

Here is an excellent example of Oli Gardner’s CRO presentation that tackles the audience’s pain points:

Landing Experiences Suck

3 – Try the ’20-minute rule’

Have you heard of the 20-minute rule? When people are busier than ever, it is your job to keep your presentations concise and, most importantly – short. 

People are pressed for time, so you should tailor your presentations to last a maximum of 20 minutes as a rule of thumb. 

Many studies show that people’s attention span lasts for  around 15 minutes . This gives you little time to share tons of important information, and you still have to do your best to keep them engaged with the content you’re providing. 

Indeed, you don’t have to limit yourself to this amount of time, especially if you have much information to share. 

However, even if you decide to make the presentation longer, you don’t want to leave the critical information in the final slides!

4 – Don’t go short on slide count

Even though you should stay on the point and keep it short, this doesn’t mean that your branding presentation should have a few slides. 

The more slides, the more effective your branding strategy presentation will be.

People in meetings and conferences have short attention spans. 

Remember – these are people with many obligations and work tasks, so it is your job to keep them focused on the strategy you’re presenting.

To fight the low attention span, you should keep things moving. What better way to do this than by presenting them a slide-rich branding strategy presentation? 

Instead of spending 5 minutes discussing the information on each slide, use several slides while talking.

Larry Kim, a popular presenter, once covered 130 slides in 40 minutes only!

Example Of A Brand Presentation

5 – Know what truly ‘belongs’ in your professional presentation

Business presentations are somewhat of an art. Suppose you want to build one for your branding strategy. In that case, you’ll need to condense some meaningful content in it – including the business plan, model, marketing strategies , finances, and more – all in a single presentation.

This list of W questions should help you tackle this part:

  • Answer the  Who  part – who’s involved in the branding strategy presentation
  • What  are the services and products that you should be branding
  • Where  will the work take place, as well as  where  you’ll be branding
  • How  includes all your goals, mission statements, and visions
  • Why  is it important to do all of the above?

On top of this, it’s essential to include the following in your presentation:

  • Any advantages that your brand has
  • Any disadvantages and ways to resolve it
  • Call to action that motivates people to act

6 – Use high-resolution images and videos

Don’t you hate it when you come across blurry and pixelated images and videos on your phone or desktop? Imagine looking at such images on a massive screen during a presentation.

This might be the biggest mistake of presenters – not considering how their images will appear on a big screen. Something that looks great on mobile might look devastating and blur on a presentation.

Images and other visuals can  significantly impact  your audience. These are a great thing to include, but only if they are high-resolution and relevant to the presentation.

7 – Share actual, accurate data

Create A Branding Strategy Presentation

You are talking about branding, something that requires impeccable planning and flawless execution. 

Data is more critical in business presentations than anything else. Going broadly about your company’s missions and goals won’t achieve anything significant. So, don’t be afraid to share actual, accurate data. 

Too many numbers can become annoying, but your branding strategy presentation is nothing more than a slight motivational push without stats and data. 

Most presentations we see today consist of the main text. Some include sprawling content and bullet points and some images to make things more interesting. 

This is all-important, but stats are more essential to your business strategy presentation than basic, general guidelines.

Make this a rule – half of your slide should be general information and guides, while the other half should be actionable data, numbers, graphs, charts, and more.

8 – Use humour, but wisely

Just because this is a serious branding strategy presentation for business circles doesn’t mean that it shouldn’t include humour. 

Humour is one of the best ways to engage and entertain your audience, and there’s perfectly professional humour that you can use in presentations. 

A joke here and there will surely make things more fun for the people who must implement your branding plan.

Humour gives presentations ‘a facelift’, especially if they are full of actionable data, stats, and tons of information that make them overwhelming. 

After providing tons of critical data that might overwhelm and tire listeners, throw in a joke, do some witty wordplay, insert a meme or some GIFs to entertain them.

While jokes and humour are acceptable even in these circles, this doesn’t mean that you should go overboard with it. It should appear natural, not forced. 

Time to put these tips to good use!

If you want to get your brand out there, teach people about it, and increase your revenue, you need a good strategy. 

More importantly, you’ll need people to implement your plan and put that strategy into action. 

This depends on your team and your ability to share the idea and mission with them. That’s where presentations come into the picture.

Good thing, you can find plenty of tools to help you with this endeavour – many of which come at a very cheap cost. 

Then, you’ll need to dedicate some time and effort to make the branding strategy presentation top-quality. 

Since this is one of the critical presentations for your business success , put extra hard work into it. If you do and it turns out to be great, the result should be excellent!

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Rebranding Presentation

Efficiently communicate your brand’s new direction with this Rebranding Presentation Template. Provide clarity around the reinvention of your brand and your rebranding strategies.

Trusted by 65M+ users and leading companies

About the Rebranding Presentation Template

Rebranding is an essential part of any brand’s evolution as your original positioning loses its impact. It demonstrates a business’ willingness to adapt, modify, and refine its image for the future. 

Use this Rebranding Presentation Template to showcase your brand’s newly revised marketing and operational strategy. Keep your team in the loop with your plan of action for shifting your brand’s identity.

What’s a rebranding presentation?

There comes a point in any brand’s life cycle when a refreshment of tone, vision, and outlook is needed to move forward. Every few years, brands need to reassess their target market , future objectives, and general identity to ensure that they are on track to reach their goals.

Once you’ve developed a rebranding plan, you need a rebranding presentation to communicate these new ideas to your team, stakeholders, and investors.

If your brand simply goes ahead with implementing the new changes without a comprehensive presentation, this could cause confusion within the business and weaken the rebranding’s effects. 

Miro is the perfect presentation maker - the Rebranding Presentation Template will help you prepare a clear, impactful presentation that includes all of the necessary information around your new strategy for a strong brand identity.

What should be in a rebranding presentation?

You want to give your presentation audience a complete, clear, and concise idea of how your brand’s future looks, feels, and sounds. The most important things to include in a rebranding presentation are: 

Visual branding examples – How is your brand’s logo and aesthetic being altered? What can people expect from the visual components of your brand?

Target audience – As brands evolve, so do audiences. What is your brand doing to cater to new waves of clients?

Future goals – What are your brand’s current goals and objectives? How do they differ from the previous ones?

Brand tone and personality – Brand identity is everything. How is yours changing in stance and voice, and why? How will your future audience perceive you?

Core values – Are your core values staying the same, or are they evolving too? Adjusting values and brand philosophies can be a big part of the rebranding strategy.

Regardless of which parts of your brand are being reworked, what’s important is that the changes are all well-researched and based on data. The “why” behind your revisions is just as crucial as the “what.”

Why use a rebranding presentation?

A rebranding presentation is your brand’s way of introducing its new identity to your team and other stakeholders involved in your business’ image.

You need a rebranding presentation to reshape the face of your brand in a way that makes sense to employees, supervisors, and investors. Using a Rebranding Presentation Template also helps your team easily put together an arrangement that is clear and easy for others to understand. 

When it comes to rebranding your business, you can’t just go from A to Z without an explanation. You need to take methodical, data-based steps that align with your long-term goals. 

Presenting a case for your rebranding plans can also put investors’ minds at ease. It shows them that you have a concrete, researched strategy for the future of your brand — from both a consumer and competitor perspective.

How to use the Rebranding Presentation Template

Gather ideas and data.

Before you can assemble your rebranding strategy into a cohesive presentation, you’ll need the raw materials. Visual examples, data on consumer behavior, and future projections will all make your presentation more effective.

Fill in your template

Miro’s Rebranding Presentation Template has the structure you need to pull off a great presentation. Fill in the slides with information about your new target audience and your design plans for your brand’s future. 

Customize your template

This Rebranding Presentation Template isn’t set in stone — you can tweak it as needed. Add or remove slides and easily adjust the structure of the layout. 

Use presentation mode

Miro’s Rebranding Presentation Template includes a presentation mode set up with frames and special features to streamline the presentation process. Once you’re ready to present, simply select this mode and then use the forward and back arrows to seamlessly move through your presentation.

Tips for a great rebranding presentation

To pull off a really impactful rebranding presentation, there are a couple of tricks you’ll need up your sleeve. The first is a strong Rebranding Presentation Template, and the others are as follows: 

Include lots of visuals . Don’t just expect your audience to grasp hard data. Give them lots of visual materials to work with.

Justify your changes . Why do you believe these changes are necessary? Justify them with proof of consumer behavior or current marketing trends.

Distinguish old from new . Everyone loves a good before-and-after. Emphasize the difference between your outdated branding methods and your new ones.

Demonstrate your creative process . Your audience will want to know how you arrived at your conclusions. Give them examples of your data collection methods and how you went about forming an improved identity.

Go into detail . This is not the time to skimp out on facts, examples, or content. Give your audience a thorough impression of your brand’s future on every level. 

How do you present a rebranding?

First, put together a detailed rebranding plan based on research and creative brainstorming. Then, use Miro’s Rebranding Presentation Template to add structure. Organize a date and time to present, and spend time practicing before the actual presentation.

What is involved in rebranding?

Rebranding includes all the plans to shift your brand identity in a fresh new direction based on consumer data. It can involve logo redesign, product redesign, new brand values, or a different target market.

What is the use of rebranding?

Everything needs to adapt in order to survive. Rebranding ensures that your brand maintains an edge over competitors and keeps up with the ever-changing demands of consumers. Plus, it shows dedication to brand evolution and long-term marketing strategies.

Get started with this template right now.

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UX Presentation Template

Works best for:.

Presentations, UX Design

Create a stunning UX presentation with Miro’s memorable slide deck. Customize your slide deck to display your UX research in the perfect format for your audience. Add charts, images, and visuals to present your findings.

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Company Vision Presentation Template

Presentations, Business Management

Creating or reimagining a company vision is just half the battle. You also need to make sure that your employees and customers understand and share it. Communicate your vision statement in the most effective and concise way with this Company Vision Presentation Template.

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Proposal Template

Presentations, Strategic Planning

Create the perfect proposal presentation for your prospects with the Business Proposal Presentation Template. Plan, structure, and deliver all the key information in a professional and visually-appealing presentation.

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Strategy Presentation Template

Presenting your strategies is the best way to allow people to understand what the business will be focusing on in the future. Use this Strategy Presentation Template to communicate your strategic thinking and encourage collaboration.

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Storyboard Presentation Template

Presentations, Design Thinking

Use this Storyboard Presentation Template to visualize the structure, content, and flow of your presentation. Make sure that your presentation covers all the key points and hits the mark.

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Run effective meetings and keep everyone focused with Zoom’s Effective Meeting Template. Bring structure and creativity to every online meeting.

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10 Types of Presentations: From Elegant to Persuasive

Shahid shahmiri.

great brand presentations

Presentations are a crucial part of any business, and understanding different types of presentations can significantly enhance how well your ideas are received, whether you’re presenting to colleagues or the board of directors.

Having a great presentation on hand doesn’t just help you do better work—it can also help you get more work. 

However, there’s no one-size-fits-all approach to creating effective presentations . In this guide, we’ll cover some basic types of presentations and give some examples for each one so that you can create engaging content for the needs of your audience at any given moment.

Elegant Presentations

Elegant presentations are more than just a pretty picture. They’re visually appealing and aesthetically pleasing, but they also have substance. A good creative presentation will catch the eye, draw you in and compel you to learn more about what it has to offer.

Elegant presentations use design principles like simplicity (less is more), balance and harmony to create an overall aesthetic that feels clean and crisp yet still engaging. 

They integrate multimedia elements like video clips or soundtracks into their designs seamlessly so that these elements don’t distract from but rather enhance the overall experience of viewing them.

Learn more about the elegant presentations here: https://www.customshow.com/elegant-presentations/

This should help our case

Persuasive Presentations

The art of persuasion is one of the most powerful tools you can have in your presentation toolkit.

The first step to persuading an audience is finding out what motivates them, and then appealing directly to those motivations. 

Persuasive presentations are designed to influence the audience’s beliefs, attitudes, or behaviors, often encouraging them to take a specific action or adopt a new perspective. Here are a few examples:

Community Project Funding: A community leader pitching to local authorities and stakeholders to secure funding for a neighborhood improvement project, using persuasive arguments about community benefits and long-term positive impacts.

Technology Adoption: An IT professional advocating for the adoption of new software within their company, highlighting efficiency gains and competitive advantages to persuade management and colleagues.

Educational Reform: An educator or school administrator presenting to a school board or parent-teacher association, advocating for curriculum changes or new teaching methodologies, using success stories and research findings to persuade the audience of their effectiveness.

Read more on Persuasive Presentations here: https://www.customshow.com/persuasive-presentations/

Sales Presentations

Businesspeople meeting

Sales presentations have a unique passion for persuasion, aiming to convert enthusiasm into tangible business outcomes. 

In the sports industry, a sales presentation might involve a sports marketing team presenting a sponsorship proposal to potential corporate partners. 

This type of presentation would typically showcase demographic data on fan bases, engagement statistics, and success stories of previous sponsorships, all aimed at illustrating the potential return on investment for the sponsor. 

In the media & entertainment sector, sales presentations often revolve around pitching new projects or content distribution deals. 

For example, a production company might present a new series concept to streaming platforms or networks. Such a presentation would not only highlight the creative aspects of the project, like the storyline and talent involved, but also market analysis, projected viewership, and alignment with the platform’s brand and audience demographics.

Read more on effective sales presentation tips and ideas: https://www.customshow.com/effective-sales-presentation-tips-ideas/

Informative Presentations

Informative presentations are foundational in the realm of public speaking, designed primarily to educate and enlighten the audience on a specific topic. 

These presentations are factual, and clear, and often rely on data and research to convey the information accurately. The key is to present the material in an organized manner, typically following a logical structure that starts with an introduction, followed by the body where the main information is presented, and concludes with a summary or conclusion. 

It’s crucial to keep the language clear and straightforward, avoiding jargon that could confuse the audience, and focus on the relevancy and applicability of the information presented.

Examples of informative presentations include a company’s annual report delivered to employees, a lecture on recent scientific findings, or a workshop explaining new software features. 

In each of these instances, the primary goal is to impart knowledge or share information rather than to persuade or inspire action. 

For instance, in an academic setting, a professor might give an informative presentation on the historical impacts of a significant event, focusing on presenting the facts and findings. 

In a business context, a financial analyst might deliver an informative presentation on market trends, providing detailed analysis and statistics to inform strategic decisions. 

The success of these presentations is measured not by the immediate action of the audience but by their enhanced understanding and knowledge of the topic.

Read more on informative presentations here: https://www.customshow.com/informative-presentations/

Elegant smart businesswoman

Instructional Presentations

Instructional presentations are a cornerstone in educational and training courses , aimed at teaching or instructing the audience on a specific process, concept, or skill. 

The primary focus of these presentations is to facilitate learning and understanding. A successful instructional presentation breaks down complex information into digestible, manageable parts, often using a step-by-step approach. 

The presenter acts as a guide, leading the audience through the material with clarity and precision. It’s crucial to engage the audience, ensuring they are not just passive recipients of information but active participants in the learning process. 

This engagement can be achieved through interactive elements, practical demonstrations, and question-and-answer sessions.

For example, in a corporate training session, an expert might deliver an instructional presentation on using a new software tool, walking employees through each feature with live demonstrations and hands-on exercises. 

In an academic context, a professor might give an instructional presentation on a scientific method, using detailed slides, real-world examples, and interactive experiments to enhance understanding. 

Another example could be a fitness trainer conducting an instructional presentation on proper exercise techniques, incorporating demonstrations, and encouraging audience participation to ensure correct form and understanding. 

Each of these scenarios underscores the instructional presentation’s goal: not just to present information, but to foster learning and practical application.

Read more on the four states of Instructional Presentations

Inspirational Presentations

Inspirational presentations help motivate, uplift, and spark positive change in audiences. These presentations often hinge on the power of storytelling, using personal narratives, success stories, and emotional appeals to connect deeply with the audience. 

In sports, for instance, a motivational speech by a renowned athlete can be profoundly impactful. They might share their journey of overcoming adversity, setbacks, and injuries to achieve success, thereby inspiring budding athletes to persevere and strive for excellence. 

The narrative usually highlights themes of resilience, dedication, and the power of a positive mindset , resonating with individuals in both sports and other life areas.

In the media and entertainment industry, inspirational presentations often take the form of keynote speeches at award shows or industry conferences. 

A celebrated filmmaker or actor might share insights about their creative journey, discussing the challenges of the creative process and the importance of artistic integrity and innovation.

These speeches can inspire artists and professionals in the industry to pursue their passions relentlessly and think outside the box. Another example can be a TED Talk by a media mogul discussing the evolution of digital media and its power to enact social change, encouraging listeners to harness media platforms for advocacy and global connectivity. 

In both sports and entertainment, the crux of inspirational presentations lies in stirring emotional responses and motivating audiences toward personal and professional growth.

Read more on Inspirational Presentations: https://www.customshow.com/inspiring-presentations/

Technical Presentations

A technical presentation is a “how-to” demonstration that uses visuals and demonstrations to explain how something works. 

It’s an effective way of communicating complex information to diverse audiences, from internal employees who need to know how the company’s new accounting software works, to potential investors who want details on your latest innovation in robotics technology.

Technical presentations often require significant preparation time because they require you to navigate the intricacies of your topic while making it understandable for others who may not have as much background knowledge as you do. 

A good approach is starting with research: identify key points in your topic area, then organize them into sections based on their relationship with one another (e.g., first we’ll talk about X; then we’ll move on to Y). 

Make sure each section includes some visual aids like graphs or charts if possible, these will help simplify complex information so everyone can follow along easily!

Read more on the technical presentations here: https://www.customshow.com/technical-presentations/

Team and Stakeholder Presentations

A team or stakeholder presentation is a great way to share your ideas with colleagues who are working on similar projects, but it can be challenging to get people excited about new initiatives. 

When you’re presenting in front of your team members, it’s important to consider their interests and needs before diving into the details. 

If you want them on board with your plan, they must understand why this project matters for them, not just for the company as a whole.

Read more on 15 Styles of Presentations: Where do you fit in 2024?

Interactive Presentations

Rear side of Audiences

Interactive presentations have revolutionized the way information is shared and received, moving beyond traditional one-way communication to a more engaging, two-way dialogue. 

The essence of these presentations lies in their ability to actively involve the audience, turning passive listeners into active participants. 

This engagement is achieved through various means such as real-time polls, Q&A sessions, interactive quizzes, and even augmented reality experiences. 

For instance, in a corporate setting, a manager might use an interactive presentation during a team meeting to gather instant feedback on proposed initiatives using live polling. This not only gauges the team’s opinion but also fosters a sense of involvement and collaboration.

Learn more on interactive presentations here: https://www.customshow.com/interactive-presentation-software-7-great-ideas-great-companies/

Problem-Solution Presentations

Problem-solution presentations are a strategic approach often used to address specific challenges or issues within an organization or in a client-focused setting. 

The structure of these presentations typically involves first identifying and analyzing a problem, and then proposing one or more solutions. 

This format is particularly effective in consulting scenarios, where a consultant might present to a client company facing operational inefficiencies. 

The presentation would detail the identified issues, perhaps through data analysis or market research, and then propose tailored solutions, such as new technologies or process improvements.

In the tech industry, problem-solving presentations are frequently used to pitch new software or tools. A tech company might present to a potential client the challenges of data management and security, and then introduce their software as a solution that enhances data security and efficiency. 

Business training

Suggested tools and software for various presentation needs.

In the world of presentations, having the right tool can make all the difference. Whether you’re delivering a sales pitch, an educational lecture, or an inspirational talk, there’s a software solution that can elevate your presentation. 

Here are some of the top tools and software, each suited for different types of presentation needs:

CustomShow: CustomShow stands out for its business-centric approach, focusing on brand-specific presentation needs. It’s ideal for companies looking to maintain brand consistency across all presentations. With its rich multimedia integration and robust analytics, CustomShow is particularly for sales and marketing presentations that need to leave a lasting impact.

Prezi: Known for its non-linear presentation style, Prezi is great for creating dynamic presentation and visually engaging presentations. Its zooming user interface offers a unique way to capture your audience’s attention, making it suitable for persuasive and instructional presentations.

PowerPoint: A classic in the presentation software realm, Microsoft PowerPoint is versatile and user-friendly. It’s a reliable choice for almost any presentation type, from business and educational to inspirational talks, thanks to its wide range of templates and customization options.

Google Slides: For those who value collaboration, Google Slides is a go-to. Being cloud-based, it allows multiple users to work on a presentation simultaneously, making it perfect for team projects and presentations that require frequent updates.

Keynote: For Mac users, Apple’s Keynote is best for its sleek templates and smooth animations. It’s ideal for elegant presentations where design and aesthetics are key.

Read more on: What do you Need to Think About Before Designing the Presentation?

We hope that you now have a better understanding of the different types of presentations and the tools that are available to help you create them. Take a look at how CustomShow could help in your B2B sales situations .

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind? Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

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‘Full Frontal’s’ Amy Hoggart, Magician Shawn Farquhar Feature in Films World Premiering in Hot Docs’ Special Presentations Section

By Leo Barraclough

Leo Barraclough

International Features Editor

  • Lana Wilson’s Sundance Film ‘Look Into My Eyes,’ About Psychics in New York, Boarded by Dogwoof (EXCLUSIVE) 9 hours ago
  • ‘Marching in the Dark,’ About Growing Number of Farmer Suicides in India, Picked Up by Lightdox, Trailer Launches (EXCLUSIVE) 10 hours ago
  • Fremantle Acquires Global Production Rights to Japanese Comedy Format ‘Freeze’ 13 hours ago

American Cats: The Good, the Bad, and the Cuddly

Hot Docs will also see the international premiere of the National Geographic doc “Fly,” following three couples whose passion for base jumping means they’ll risk everything for the rush of feeling alive. Other premieres include “Union,” in which a group of Amazon workers on New York City’s Staten Island take on one of the world’s largest and most powerful companies in the fight to unionize, and “Michel Gondry, Do It Yourself,” an intimate look at the music video director and filmmaker’s life, work and creative process.

Special Presentations Lineup “American Cats: The Good, the Bad, and the Cuddly” Dir: Todd Bieber, Prod: Grace Leeson, U.S., world premiere Ontario is the only province in Canada without a ban on cat declawing. Amy Hoggart, the correspondent from “Full Frontal With Samantha Bee,” cracks jokes, cuddles kittens and attacks this controversial practice with satire.

“Black Box Diaries” Dir: Shiori Ito, Prod: Eric Nyari, Hanna Aqvilin, Japan, U.K., U.S., Canadian premiere Journalist Shiori Ito takes on one of the most powerful institutions in Japan to prosecute her high-profile sexual assailant in a landmark legal case. Using personal footage and hidden cameras, Ito puts it all on the line for justice.

“Born Hungry” Dir: Barry Avrich, Prod: Jay Hennick, Mark Selby, Barry Avrich, Canada, Canadian premiere The true rags to riches tale of Sash Simpson, a runaway child from the streets of India, who was adopted into a Toronto family with 31 siblings before becoming a world-renowned chef.

“Fly” Dir: Shaul Schwarz, Christina Clusiau, Prod: Christina Clusiau, Shaul Schwarz, U.S., international premiere To stand on the edge and jump into the wind, one must be willing to lose everything. That could mean the love of your life, or the life you love. Three couples in the world of base-jumping risk everything to feel alive.

“Le Mans 55: The Unauthorized Investigation” Dir: Emmanuel Reyé, Prod: Isabelle Dagnac, France, world premiere The Le Mans race in 1955 made history through tragedy when more than 80 spectators were killed. The film uncovers the story of the crash that took the lives of so many and looms over the world of motorsports to this day.

“Look Into My Eyes” Dir: Lana Wilson, Prod: Kyle Martin, Lana Wilson, U.S., Canadian premiere In this journey into the human desire for connection, acclaimed filmmaker Lana Wilson follows an eclectic group of New York City psychics whose intimate readings reveal a kaleidoscopic view of loneliness, connection and healing with humor and intrigue.

“Lost in the Shuffle” Dir: Jon Ornoy, Prod: Jon Ornoy, Ana Carrizales, Canada, world premiere World champion magician Shawn Farquhar delves into a medieval murder cold case among Jacks, Queens and Kings as he devises a new trick inspired by the world’s best sleight-of-hand artists.

“Made in England: The Films of Powell and Pressburger” Dir: David Hinton, Prod: Matthew Wells, Nick Varley, U.K., Canadian premiere Martin Scorsese tells of his lifelong love affair with the movies of Michael Powell and Emeric Pressburger and their “subversive commercial movies.” Drawing on a rich array of archival material, Scorsese explores their collaboration that thrived in the adversity of WWII.

“Never Look Away” Dir: Lucy Lawless, New Zealand, Canadian premiere CNN camerawoman Margaret Moth was facing down war’s inhumanity when one bullet changed everything but her resolve. Debut filmmaker Lucy Lawless turns the camera’s gaze on this groundbreaking woman and her legacy.

“Power” Dir: Yance Ford, Prod: Sweta Vohra, Jess Devaney, Yance Ford, Netsanet Negussie, U.S., Canadian premiere Part essay, interview and archival collage, “Power” traces the explosion of police power from the founding of the U.S. to our present. The film makes the historical continuity of unchecked police power legible—examining who’s policed, who’s protected and why.

“Red Fever” Dir: Neil Diamond, Catherine Bainbridge, Prod: Lisa M. Roth, Rebecca Lessard, Canada, world premiere Cree filmmaker Neil Diamond travels to the four corners of Turtle Island and across Europe to explore the world’s fascination with Native Americans, recognizing the impact Indigenous people have had in shaping modern Western culture.

“The Ride Ahead” Dir: Samuel Habib, Dan Habib, Prod: Dan Habib, Erica Lupinacci, U.S., world premiere An expansion of his short film “My Disability Roadmap,” Samuel Habib is a typical 21-year-old, itching to move out, start a career and find love. But “no one tells you how to be an adult, let alone an adult with a disability.”

“Union” Dir: Brett Story, Stephen Maing, Prod: Samantha Curley, Mars Verrone, Martin DiCiccio, U.S., Canadian premiere The Amazon Labor Union—a group of current and former Amazon workers on New York City’s Staten Island—takes on one of the world’s largest and most powerful companies in the fight to unionize.

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Richard Dickson, new President and CEO of the Gap GPS , and Katherine O’Connell, CFO CFO , met with analysts to discuss 4 th quarter results of the company. They were happy to report that the company swung into the black from the previous year. Net income for the year ended February 3, 2024, was $185 million or $0.80 per share, compared to a loss of -$273 million or -$0.75 in the previous year. Operating income reached $214 million in the fourth quarter of 2023 compared to a loss of -$30 million a year ago. Dickson said that results exceeded expectations.

Old Navy and the Gap brand were highlighted as winners. While Gap brand total sales slipped -5% to $101 billion, comparable store sales rose +4%. Full year net sales were down -11%, but it should be noted that comparable store sales rose +1%.

It was Old Navy that showed strength in the fourth quarter. Sales rose +6% to $2.29 billion with comparable store sales up +2%. For the year, the division posted sales flat with last year at $8.2 billion.

There was a lot of discussion about Banana Republic and the need for that division to redefine its mission and execute better, and more consistently, with its fundamentals. The brand reported sales of $567 million, down -2% versus last year. Comparable sales were down -4%. Management feels it will take time for this division to regain momentum.

Athleta reported sales of $419 million, down -4% from the previous year. Comparable sales were down -10%. Dickson indicated that Athleta’s sales continued to be challenged: a period of discounting in the previous year made comparisons even more difficult.

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What about this coming year?

Katherine O’Connell projected sales to be about the same as in the current year just reported; sales will be $14.9 billion. She expects gross margin to improve by 50 basis points but sees improvement of 100 basis points in the first quarter. The headwind for the company is that there will be one selling week less in 2024, as 2023 was a 53-week year. On the other hand, the stores Gap closed in China accounted for about 2% of all sales in 2021.

POSTSCRIPT: I think the outlook is brighter than management has indicated. As new merchandise flows into the stores, customers will respond with purchases. Already, a linen promotion was mentioned as having been successful. One concern I do see - Banana Republic has gone into furniture, a category customers do not readily associate with the brand. I think that the division must rethink its mission and overall merchandising strategy.

Today, The Gap is a portfolio company; that demands that each division (Gap, Old Navy, Banana Republic, and Athleta) must have a strong merchandising and marketing team to guide its brand to more stellar performances. I am encouraged that Richard Dickson hired Zac Posen as EVP, Creative Director of The Gap, Inc., and Chief Creative Director of Old Navy. Posen is an award-winning creator and entrepreneur who is celebrated for his technical excellence and designs. Over 25 years, his extensive career has included success with red-carpet couture ready-to-wear, accessories, costume design, and more. As Chief Creative Officer of Old Navy, his immediate focus will be on leading design, merchandising, and marketing for the brand.

Dickson also brought to the company Eric Chan as Chief Business Strategy Officer and Amy Thompson as Chief People Officer. The three new hires are part of a leadership team evolving that has best-in-class talent in all roles. This new team will redefine the company’s mission and strengthen the operation.

I look forward with great optimism to the future reports of the company.

Walter Loeb

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Top 10 Personal Brand Statement Examples To Follow

Maddy Osman

Updated: March 11, 2024

Published: June 18, 2023

In a 2022 personal branding trends study, most respondents said they consider personal branding an essential component of work and their everyday life. 

what is a personal brand statement

It found that 75% of Americans trust someone with a personal brand, and 63% are likely to buy from someone with a personal brand. 

As an entrepreneur who is always on the lookout for customers or potential investors, you know that trust is key. Developing a personal brand for yourself can be an effective tool to help grow your business.

What is a personal brand statement?

A personal brand statement is a couple of sentences that highlights your unique skills and experience. It’s meant to be a quick introduction to people who discover you online because it summarizes what you can offer them.

Basically, it’s a catchphrase, tag line, or elevator pitch for you as a professional individual. While it showcases what you do professionally, you can also display your personality.

Why leaders should have a personal brand statement

You make a better first impression.

As the saying goes, “You only have one shot to make a first impression.” The challenge for entrepreneurs is that you don’t always know when that opportunity arises, as many first impressions happen online.

When a potential client or investor hears about you, their first instinct is to look up your social media profiles. If you’ve got a clear and well-thought-out personal brand statement, you’ve got a better chance at making them stick around for second and third impressions.

You can establish yourself as a thought leader

Thought leadership is a powerful content marketing tactic that can help you reach bigger audiences and generate leads for your business. When you’re known as a leader in your particular industry, that automatically gives you a higher level of credibility. 

A personal brand statement can strengthen your thought leadership strategy by clearly stating your area of expertise.

You can create networking opportunities

Whether you’re looking for top talent, new clients, or potential investors, networking is half the battle. 

Personal brand statements make it easy for potential connections to understand exactly what you do and what you value. Without it, you may miss out on opportunities simply because they didn’t know that you had something relevant to offer them.

Best personal brand statement examples for leaders

“bilingual creative who lives at the intersection of business & design.” —chris do.

great brand presentations

Source: Chris Do’s LinkedIn page .

Chris Do is a multi-hyphenate: a designer, creative strategist, public speaker, founder, and CEO of The Futur, an online education platform.

What makes it great : Because he wears so many hats, Do’s personal branding statement is better than trying to explain everything he does.

“Helping people find their zen in the digital age.” —Shama Hyder

great brand presentations

Source: Shama Hyder’s homepage .

Shama Hyder is the founder and CEO of Zen Media, a marketing and PR firm. She’s also written a book about digital marketing .

What makes it great : Hyder’s brand statement is an attention-grabbing play on her company’s name and showcases one of her key values: making clients feel a sense of calm in a fast-paced digital world.

“Write better sales emails faster with our in-inbox coach.” —Will Allred

great brand presentations

Source: Will Allred’s LinkedIn page .

Will Allred is the co-founder of Lavender, an AI-powered email software startup.

What makes it great : Brooklin Nash, CEO of Beam Content, shares, “In one sentence, Allred captures the entire focus of his social presence: to help salespeople write better emails faster while demonstrating his authority and sharing his product in the second part of that headline.”

“Keeping it awkward, brave, and kind.” —Brené Brown

great brand presentations

Source: Dr. Brené Brown’s homepage .

Brené Brown has a Ph.D. in sociology and is the author of several books that cover topics like shame, vulnerability, empathy, and courage.

What makes it great : Dr. Brown’s personal brand statement embodies her mission statement of encouraging people to embrace their vulnerabilities by sharing her own.

“Empowering ridiculously good marketing.” —Ann Handley

great brand presentations

Source: Ann Handley’s homepage .

Ann Handley is a digital marketing expert and bestselling author. Her company helps marketers get tangible results.

What makes it great : Sharon Jonah, creative director and founder of digital marketing agency Buzz Social, shares, “In four words, we understand what Handley does, how she does it, whom she’s speaking to, and how she speaks.”

“Still just a girl who wants to learn. Youngest-ever Nobel laureate, co-founder @malalafund and president of Extracurricular Productions.” —Malala Yousafzai

great brand presentations

Source: Malala Yousafzai’s Twitter profile .

Malala Yousafzai is the youngest Nobel laureate and an activist whose fund aims to remove the barriers to female education around the world.

What makes it great : Her bio highlights her impressive achievements with language that makes her sound relatable. 

“Marketing. Strategy. Humanity.” —Mark Schaefer

great brand presentations

Source: Mark Schaefer’s homepage .

Mark Schaefer is an educator, speaker, marketing consultant, and author. He’s developed corporate marketing strategies for brands like Microsoft, IBM, and AT&T.

What makes it great : “It’s subtle, concise, and creative. It describes what Schaefer does, what he focuses on, and his unique and distinguished approach,” says Omer Usanmaz, CEO and co-founder of mentoring and learning software Qooper. 

“Empowering successful women to take control of their finances.” —Jennifer Welsh

great brand presentations

Source: Jennifer Welsh’s LinkedIn profile page .

Jennifer Welsh founded Money School, a digital course that teaches women about personal finance. What makes it great : Welsh’s strong personal brand statement says exactly what she does and whom she does it for. 

“Let’s make Excel the solution, not the problem.” —Kat Norton (Miss Excel)

great brand presentations

Source: Miss Excel’s homepage .

Kat Norton (known as Miss Excel) became famous on TikTok for her bite-sized Microsoft Excel tutorials. She now offers Excel courses on her website.

What makes it great : Norton’s clever statement shows that she understands her audience's problem and highlights her personality.

“‘The Customer Whisperer.’ I help marketers discover the hidden reasons why customers buy so they can become un-ignorable.” —Katelyn Bourgoin

great brand presentations

Source: Katelyn Bourgoin’s LinkedIn page .

Katelyn Bourgoin is a creator and serial entrepreneur who founded a branding agency, a mentoring platform for female entrepreneurs, and a restaurant consulting firm. She trains entrepreneurs to uncover what makes their products “un-ignorable.”

What makes it great : Bourgoin’s clever branding statement effectively tells marketers that she can help them understand their customers better and make their brands memorable.

How to write a personal brand statement

Writing an effective personal brand statement can be tough because it requires you to be catchy yet compelling. It should give audiences all the necessary information in a sentence or two.

Here are some tips for writing your own:

Think about your unique value proposition

A unique value proposition (or unique selling point) is what makes you different. It tells people why they should try your product or service, network with you, or invest in your business.

Tip : Identify your core values, goals, and strengths.

If you don't know what those are, ask yourself:

  • Why am I building my brand?
  • What do I want my audience to know me for?
  • How do I do things differently?
  • Do I have a distinct skill set, experience, point of view, or passion?
  • What value do I bring to my audience?

Keep it short and sweet

Your brand statement should be simple and easy to understand. 

The goal is to have someone look at your profile or website and immediately understand who you are and what you do, so keep it brief. Keep in mind that you don’t need full sentences either. 

Start by writing one to three sentences that outline what you do, for whom, and how you do it. You can also add a sentence about values. 

Then, look at different ways you can shorten them. Or pick out the most specific and impactful words and see what happens when you simply list them. 

Showcase your personality

Injecting your personality empowers you to share what you do without being bland or boring. Being authentic also helps attract like-minded customers, investors, and peers. 

At the end of the day, there are other people out there who may offer similar services or solve the same problems for your target audience. Your personality can set you apart.

“Don't be afraid to inject a bit of humor, quirkiness, and passion. It’ll help make you more memorable and help you stand out from the crowd,” says Usanmaz.

Ideally, you want customers to know what you do and get a little taste of what it will be like to work with you.

A personal brand statement conveys your mission, differentiates you from competitors, and attracts your target audience. Use these tips and real-life examples of personal brand statements to inspire you to write your own.

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