Academia.edu no longer supports Internet Explorer.

To browse Academia.edu and the wider internet faster and more securely, please take a few seconds to  upgrade your browser .

Enter the email address you signed up with and we'll email you a reset link.

  • We're Hiring!
  • Help Center

paper cover thumbnail

CONSUMERS' BUYING BEHAVIOR ON ONLINE SHOPPING: AN UTAUT AND LUM MODEL APPROACH

Profile image of Angelo Legaspi

Related Papers

Dr. Mohammad Naved Khan , MAMTA CHAWLA

Internet has gained status of as a dynamic commercial platform, more than a rich source of communication. It has intensified the complexities of the simple act of buying. “Google” has become the generic term for “searching information”. Traditional buying by individuals has taken the complex mixture of store, mall, television, internet, mobile- based shopping. Not only developed western-countries but even Asian countries, with poor infrastructure and low internet penetration rates, are equally adopting online buying. Indeed, a simple search combining the terms “online” and “buying” or “ shopping” results into more than 15000 results on any academic database source. A review of selected published work in the area of “online buying” reveals that a wide range of topics have been explored and a rich theoretical framework in the form of different models is inexistent. This paper aims to present a comprehensive framework of the relevant literature available in the field of online buying behavior, in the form of different theories, models and constructs; and research results based on them. Tradition 5-staged model of consumer behavior has different stages- need identification, information search, evaluation of alternatives, buying and post purchase evaluation. Additionally, for online buying behavior the stages involved in online buying can be divided into: attitude formation, intention, adoption and continuation with online buying. Most important factors that influence online buying: attitude, motivation, trust, risk, demographics, website etc. are widely researched and reported. “Internet adoption” is widely used as foundation framework to study “adoption of online buying”. Post adoption or continuation with online buying is the area which still needs substantiate research work. Current state of this emerging field offers the potential to identify areas that need attention for future researchers. Through review of online buying literature available, this paper offers theoretical basis to the academicians, practitioners and web-marketers. In addition, the clear understanding of the online buying behavior can provide the opportunities for designing new capabilities and strategies that would quench online buyers’ thrust on value.

online shopping thesis pdf

James-Ariel Sánchez-Alzate

This study explores the differences between buyers and non-buyers in the adoption of electronic purchase intention in Colombia. Based on the Unified Theory of Acceptance and Use of Technology (UTAUT), a theoretical model that includes a set of five variables is established: performance expectations, effort expectations, social influence, facilitating conditions, and risk. The empirical results obtained from a final sample of 1,836 surveys emphasize the importance of performance expectations for both groups. Social Influence is another determinant of electronic purchase as well. In addition, an exploratory study of the moderating effect of the educational level and socioeconomic status for each group was performed, finding strong evidence of the influence of these demographic variables, which suggests that, as a conclusion that makes a great contribution to this country, access to electronic shopping is strongly related to educational level and socioeconomic status.

International Journal of Advanced Computer Science and Applications

Dr Omkar Dastane

Abstract: E-Commerce tools have become a human needs everywhere and important not only to customers but to industry players. The intention to use E-Commerce tools among practitioners, especially in the Malaysian retail sector is not comprehensive as there are still many businesses choosing to use expensive traditional marketing. The research applies academic models and frameworks to the real life situation to develop a value proposition in the practical world by considering 11Street as the company under study and comparing it with Lazada as a leading competitor in the market. The objectives include identification of customers’ perception of a value for E-Commerce Businesses, followed by critical evaluation of existing value proposition of 11Street with Lazada to identify gap and finally to propose a new value proposition for 11street. This paper first identifies customer perceived value of E-Commerce followed by critical review of existing value proposition of 11Street and then comparing and contrasting with the leading player Lazada. By the end of this research, a new consumer value proposition proposal for 11Street proposed for consideration in matching with the Malaysian consumers’ value criteria.

Adamkolo M Ibrahim

This paper investigated factors that affect e-shopping acceptance among Nigerian students of tertiary institutions. The extended Unified Theory of Acceptance and Use of Technology (UTAUT2) model formulated by Venkatesh, Thong and Xu (2012) was adopted with some adjustments. The predictors of the model are performance expectancy, effort expectancy, social influence, facilitating conditions, hedonic motivation, price value and habit. Since the researchers wanted to study technology adoption in the context of service delivery quality, a review of relevant literature suggested designing an integrated model that would determine the influence of technology adoption expectancy and service quality variables on e-shopping adoption could yield comprehensive results. To achieve that, three key predictors from the Service Quality (SERVQUAL) model namely, reliability, responsiveness and empathy were integrated into the conceptual framework, which yielded the research model that was employed to determine the factor(s) that significantly affect adoption of e-shopping. The objectives of this study were to identify online shopping strategies of the e-tailers, to determine the students' perception of e-shopping and to determine the relationship between the predictors and e-shopping adoption. The integrated model, from which 10 hypotheses of this study were derived, measured the responses of 380 undergraduate (university) students. A pre-tested and validated 40-item questionnaire was administered to the respondents. The reliability coefficient of the items ranged from .755 to .876, which was high. A conclusion was drawn and some recommendations for future research were outlined.

Yusuf Lamidi

Adoption of Online shopping as being the latest purchasing channel in this decade of 24th century, particularly among the University students compared to the traditional shopping method as means of adoption of Technology Acceptance Method (TAM). Although, it is not clear what drives consumers to shop online and whether these numbers could be even increase if more attractive online stores were developed. This research seeks to critically explore and understand the social factors which influence the consumer intention to shop online, in student’s attitudinal behaviour. There has been an argument from different previous reviews concerning the objective and aim of this research (e.g. Davis, 1989; Monsuwe et al., 2004) but based on framework. So, therefore the study extend such framework which required re-examined and testing of the factors in order to make it more open for application in research context and also include students as consumers satisfaction to the definition of online shopping as recent factor to be consider. Mixed method strategy (quantitative and qualitative method) was adopted to explore and investigate validity and reliability of such social factors that drives consumers’ intention and attitude respectively of their demographic, role of product characteristics, situational factors, impact of previous experience and level of trust and satisfaction with web-stores. Based on the relevant literature review, therefore, the researcher carried out regression analysis test and thematic approach on the relative hypothesis. And the results of the regression analysis, manual statistical calculation and thematic approach (pattern) demonstrate that the social factors influence students’ intention and attitude toward online shopping with; (a) age and gender as basic factors, (b) product types like ticket/holiday booking and fashion, (c) ease of use, navigation and flexibility of web-site (d) usefulness of available information, effective for searching from various site and enjoyment from previous experience and, (d) quick delivery, problem solving with safety and security was found as satisfaction and trust of not just shopping presently but also using internet to shop in future.

suhana mohezar

Charles Dennis is a Senior Lecturer at Brunel University, London, UK. His teaching and research area is (e-)retail and consumer behaviour – the vital final link of the Marketing process – satisfying the end consumer. Charles is a Chartered Marketer and has been elected as a Fellow of the Chartered Institute of Marketing for work helping to modernise the teaching of the discipline.

TJPRC Publication

On-line shopping has seen an unprecedented growth globally, which also opens up new business avenues for stakeholders such as online retailers, e-commerce business platforms, banks and internet service operators. As per " India's Digital Leap–The Multi Trillion Dollar Opportunity " a report by Morgan Stanley, India's on-line shopping is expected to grow at an annual rate of 30% to reach about $200 billion for gross merchandise value by year 2026. Online shoppers in India are expected to grow from 14% of total internet base in 2016 to about 50% in 2026. Seeing this significant growth, the objective of the research paper is to identify and assess the factors influencing the adoption of online shopping and behavioral intention of online shoppers in Delhi/NCR, for which Exploratory, Descriptive and Causal research design has been adopted. This study had validated UTAUT model.

hemath weerasinghe

RELATED TOPICS

  •   We're Hiring!
  •   Help Center
  • Find new research papers in:
  • Health Sciences
  • Earth Sciences
  • Cognitive Science
  • Mathematics
  • Computer Science
  • Academia ©2024

IMAGES

  1. (PDF) Consumer Buying Behaviour towards online shopping

    online shopping thesis pdf

  2. Thesis

    online shopping thesis pdf

  3. A detailed essay writing on Online Shopping advantages

    online shopping thesis pdf

  4. ≫ Contrast of Shopping Online and Traditional Shopping Free Essay

    online shopping thesis pdf

  5. Conclusion of Online Shopping Essay

    online shopping thesis pdf

  6. Essays On Online Shopping

    online shopping thesis pdf

VIDEO

  1. How to Defend Your MS/MPhil/PhD Research Thesis

  2. PRE

  3. Thesis for Small Businesses

  4. How to Download Thesis from Krishikosh(Updated 2024)

  5. ✍️ IELTS Writing Task 🔊 The Impact of Online Shopping: Environment and Job Market Considerations

  6. Ep. 65: Hiring A Writer? Ask Them These Questions

COMMENTS

  1. (PDF) Online Shopping

    Online shopping is the process by which customers directly purchase products, services, etc. from a vendor through the Internet, without the need of an intermediate provider. (SUNITHA & Gnanadhas ...

  2. Online shopping: Factors that affect consumer purchasing behaviour

    website, product type). Thesis by Agyapong (2017) was conducted on the sample of 184 respon-dents via online questionnaire. The author found that the main factors that affect online shopping are convenience and attractive pricing/discount. Advertising and recommendations were among the least effective.

  3. Full article: The impact of online shopping attributes on customer

    More interestingly, Schaefer and Bulbulia (Citation 2021) show the usage of online services for purchases by frequency of online shopping in a sample of 940 online shoppers in South Africa, in which 42% of online shoppers use an online retailer (e.g., Takealot, Superbalist) monthly, 21% weekly, 5% daily, and 1% more than once a day. However ...

  4. (PDF) Online shopping experiences: a qualitative research

    PDF | On May 16, 2012, Aurélia Michaud-Trevinal and others published Online shopping experiences: a qualitative research | Find, read and cite all the research you need on ResearchGate

  5. PDF AMAZON, E-COMMERCE, AND THE NEW BRAND WORLD

    This thesis evaluates the impact of e-commerce on brands by analyzing Amazon, the largest e-commerce company in the world. Amazon's success is dependent ... growth in online shopping and a study found that nearly half of online searches begin on Amazon.com.7 Furthermore, Amazon's unusual business model makes it nearly

  6. PDF The Effects of Consumers' Online Shopping Goals and Their ...

    Online apparel sales continue to grow with the proliferation of e-commerce websites and consumers' acceptance of online shopping. Most analysts predict that sales of online clothing will rise from US$8.3 billion to US$14.6 billion between 2003 and 2007 (Nantel, 2004). In an annual report published by Shop.org in

  7. PDF The growth of e-commerce and its impact on the fast

    Online shopping is a popular phenomenon in the modern world, but what are the factors that influence consumers' behavior and satisfaction in this context? This thesis explores the theoretical and empirical aspects of online shopping from the perspectives of trust, perceived risk, perceived value, and website quality. It also provides recommendations for online retailers to enhance their ...

  8. PDF Consumers' Perception on Online Shopping

    opening of an online pizza shop by Pizza Hut, Netscape's SSL v2 encryption standard for secure data transfer, and inter-shop's first online shopping system. Immediately after, Amazon.com launched its online shopping site in 1995 and eBay was introduced in 1996. In the past decade, there has been a dramatic change in the way

  9. PDF The impact of the Covid-19 pandemic on consumer buying behavior towards

    for online shopping. Purpose From an online consumers' perspective, investigate the impact of the Covid-19 pandemic on customer buying behavior towards online shopping explored through the Theory of Planned Behavior. Method In this thesis qualitative methodology is used by the authors which has been noticed by using an

  10. PDF Consumer Behavior towards online shopping of electronics in ...

    consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Pakistan. The main research question in thesis is how consumers behave while shopping online.

  11. PDF Online VS. Offline shopping, impact of Covid-19 on the digitalization

    disease Covid-19 influenced the decision to shop online versus offline and how the participants' perception towards shopping online has changed. The researcher was able to receive 117 valid responses from the questionnaire. The received data presents the strong impact of Covid-19 on the participants online shopping frequency.

  12. (PDF) Consumer Buying Behaviour towards online shopping.

    To predict consumer behaviour on the internet marketers need to understand how, where and why consumers behave online. This paper tries to analyze studies done by various researchers in order to ...

  13. PDF Environmental Analysis of US Online Shopping

    ABSTRACT: Since the advent of the Internet in the 1990s, there has been a significant increase in online shopping in the United States. As online shopping keeps growing, so does the online retail industry. Multiple players are investing either through pure online retailing or by click and mortar retailing, which also has a physical presence and ...

  14. (PDF) Customer Satisfaction in Online Shopping: a study into the

    Nowadays, online shopping is a fast growing phenomenon. Growing numbers of consumers shop online to purchase goods and services, gather product information or even browse for enjoyment. Online shopping environments are therefore playing an increasing role in the overall relationship between marketers and their consumers (Koo et al. 2008).

  15. (Pdf) Consumers' Buying Behavior on Online Shopping: an Utaut and Lum

    Online shopping has become new normal habit in South East Asia. Shopping online has become the third most popular internet activity following the e-mail usage and web browsing. Most people prefer to shop online using their gadgets mostly of which are smartphones and others to be desktops and laptops.

  16. PDF Comparative Study of Online and Offline Shopping: A Case Study of

    and the choice of shopping. The study finds that female are more into online shopping than male. Since last two years as population are more aware of the technology the online shopping increased immensely. The people from the age group 35 and above are less likely to do online shopping because they are less aware of the technology.

  17. (PDF) Customer Satisfaction in Online Shopping: a study into the

    Hedonic consumers shop both in-person and online primarily for the purpose of enjoyment (Hilal Özen, 2015). Customers who are motivated by hedonic factors express a desire to purchase eco ...

  18. Online shopping: Factors that affect consumer purchasing behaviour

    Thesis by Agyapong (Citation 2017) was conducted on the sample of 184 respondents via online questionnaire. The author found that the main factors that affect online shopping are convenience and attractive pricing/discount. Advertising and recommendations were among the least effective.

  19. PDF The Design and Implementation of An E-commerce Site for Online Book

    However, for implementation purposes, this paper will deal with an online book store. An online store is a virtual store on the Internet where customers can browse the catalog and select products of interest. The selected items may be collected in a shopping cart. At checkout time, the items in the shopping cart will be presented as an order. At

  20. Design and Implementation of E-Commerce Site for Online Shopping

    Hence we have designed the project to provide the user with easy navigation, retrieval of data and necessary feedback as much as possible. In this project, the user is provided with an e-commerce web site that can be used to buy books online. To implement this as a web application we used ASP.NET as the Technology.

  21. (PDF) Study of Effectiveness of Online Shopping

    The online retailing became popular amongst the consumers' as it has many favourable aspects and also has reduced the physical constraints (Raval, 2014) .The easy accessibility and availability of ...

  22. PDF Design and Implementation of a Web Shop System

    SHEN YEYIN BACHELOR'S THESIS 1 INTRODUCTION Nowadays, online shopping is very popular. It is a shop that sets up on the Internet, a place that can offer the consumer to shopping at home by a computer, and the seller to selling their products and services without the huge maintenance cost for the management and marketing in the real storefront.

  23. (Pdf) Consumer Perception and Purchase Behavior on Online Shopping

    Online Shopping is a new mode of shopping which use electronic means to make purchases/sales at virtual stores (Swardt, 20 08; Rowley, 2000). Th at is,