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Real Estate Personal Statement

The catalyst of my desire to study Real Estate stems from a young age: when walking around the cobbled streets of Moray Place in Edinburgh's New Town, I was left with a simple question: "why was this street so different to the rest of the New Town?". A few years later, an answer appeared on a BBC programme 'The Secret History of Our Streets': it explained the social change in Edinburgh at the time and that the upper-middle classes wanted to move away from the highly polluted Old Town to the modern and cleaner New Town. The Earl of Moray decided to create the largest Georgian Terrace in Europe, Moray Place. For me, learning that there was so much more to this one street really stirred up a personal interest in the world of Property and Real Estate.

Following on from that, I started looking at property prices around Edinburgh by using Rightmove and subscribing to The Property Hub, receiving three issues a year since early 2016. This was not enough, however, and I wanted to see how a real estate agency operates away from my local city. I was lucky enough to secure a week of work experience at Wetherell's and Carter Jonas in Mayfair, London. In this week, I was taken aback by the complexity of it all, learning legal processes, seeing how changing political climates affect property, and more. During my time at Wetherell's, I was shown a legal process called 'Know Your Customer', which must be used before the purchasing of any property in the UK. This process is used to firstly identify the customer's legitimacy, to avoid money laundering schemes, and to make sure there has been no suspicious behaviour in the past. This Real Estate Law is a part of the course that I find particularly interesting. During my time in London, I independently organised a session with a real estate agent at Knight Frank. I had done some research prior to the session and asked if I could be given an introduction to LonRes, the property data network used by some of the most established real estate companies in the United Kingdom. I was shown how to use the data network, and even helped gather data for a client on the average price per square foot in the area where she was wishing to purchase property. I also learned that the sales process is often a collaborative process, and that many agencies in London and across the UK work together and share data to assist one another.

Taking Geography and Politics for A Level has given me a firm base to study my chosen degree: I have studied housing deprivation and the need for more housing development projects in deprived areas of the UK in Geography coursework, whilst in Government and Politics I have strengthened my knowledge on both the political framework and current political climate in the United Kingdom. Classical Civilisation has given me essential essay writing skills which will be invaluable at university. Outside of school, I had two part-time jobs over the summer: picking 'wild oats' on a farm and working in an engineering factory. Both jobs required good time keeping, enthusiasm and the ability to work in a team. I believe these skills are some of the qualities needed to be successful at university, and would certainly be applicable to my chosen career path. This academic year, I was appointed to the role of School Prefect, giving me responsibilities in supervising and guiding younger members of the school. I am also the anti-bullying representative for my house, a role which requires patience and pastoral skills. I am a keen sportsman and have represented the school at rugby and cricket. This has taught me to communicate well and work with a wide range of personalities.

I see this degree course as the start of a career that I have wished to pursue for a long time. I am ready for this next step in my education in Real Estate and university will help me enhance my knowledge of a subject I have a great passion for.

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Building a home in Nicaragua from start to finish for a family in need.

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Real estate sales training has evolved from a rarely offered luxury to a necessity that new sales associates have grown to expect and the complexities of today’s market require. I have helped many applicants to MBA programs with a real estate focus, as well as drafting Personal Statements for Certificate Programs.

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Master's Degree in Real Estate Sample Statement of Purpose, Focus on Construction

I have extensive experience at construction and facilities management and design and I have also been exposed to the legal aspects of real estate in both my professional career and as a volunteer. In your MPS Real Estate Program, I look forward to studying and learning from world-class professionals in my field and from all over the world. I feel strongly that this is the right time for me to go to graduate school since even before I was recently laid off due to downsizing I felt stagnant in my position with the company and have been preparing a return to graduate school for the past two years. A 47-year-old single parent, I want to be an exceptional role model for my children and lead by example in giving one’s all. I have the experience, the drive, and the finely-honed skills that will enable me to excel as a Masters student.  As an undergraduate, I attended two colleges and juggled 4-part-time jobs all at the same time, paying for my own education.  A lifelong learner, I believe in investing in myself whether it is through education, volunteering or being onboard with company culture initiatives.

As a facilities space planner for a large corporation, cost-effective design has long been my top priority.  This experience will help me to excel in your MPS RE Program at XU. I am hungry to build new relationships and advance my professional networks through contact with professors, my classmates, some of whom will turn into future colleagues, new connections with the leaders in real estate of tomorrow. Georgetown is perfect for me because of the extensive focus given to construction management as an integral part of your real estate program along with your stellar treatment of sustainability and the impact of globalization on real estate markets.

What I most enjoy is helping corporations manage construction, particularly in terms of managing space efficiently.  I do it well.  This is where I hope to make my professional mark in life and with the help of Georgetown, become a master at acquiring and disposing of space as well as managing it. In my professional position I have been privy to sensitive information and signed many non-disclosures statements. I have learned that privacy is extremely important, keeping the information confidential, and this is particularly true when it comes to closing down or relocating a business location. This situation has given rise to my most troubling ethical dilemmas because I wish that associates and employees could be given more notice before a location is closed.  However, on the business side, I realize the difficulties that could occur if this information is disclosed too early. I have also had to wrestle with thorny ethical issues in my volunteer work.

Perhaps because of the fact that I am a Latina originally from Bolivia and a native speaker of Spanish, I feel compelled to help more recent arrivals to the USA with their legal issues, giving something back to my people. So, I regularly volunteer in a legal aid clinic where I am the go-between with the attorney and his clients.  I interpret from English to Spanish in legal matters such as family law, real estate law, and corporate law.  I am privy to a lot of private information, and it is my job not to disclose and to keep client-attorney confidentiality by keeping the client’s personal information private, which I always do. Over the years I have learned that it requires rigid adherence to professional ethics, integrity, and strong boundaries to protect both owner and client information. 

As a survivor of officer-involved domestic violence (OIDV), I would take special delight in the future in constructing multifamily residential environments designed for survivors and their children.  I know firsthand that, legal, educational, and financial empowerment along with counseling are the stepping stones to surviving domestic abuse situations. My goal is to provide safety for OIDV survivors and their children in an area that is often neglected.  Shelter!  I dream of developing housing for these survivors, too long ignored. Having beautiful children ages 9 and 15 who are also survivors of OIDV and growing up in a single-parent household, I have always tried to compensate by teaching my children that learning is a lifestyle.  My background and life experiences energize me to continue learning for the balance of my life about construction management. Graduating from Columbia College with a Bachelors in Fine Art and a focus on Interior Architecture, I learned early on the value of hard work and perseverance. 

I mentor up to 5 women providing motivation and emotional support to single mothers, survivors of domestic violence, and those seeking employment. Listening, mentoring, and motivating 2 survivors of domestic violence with individual needs, conveying positive feedback to enrich their lives. I have great listening skills as I mentor and motivate women survivors of domestic violence and women seeking employment, often resulting in positive transformations.

I have also distinguished myself as a volunteer in Odessa & Kiev, Ukraine, making multiple trips, the second one for 7 weeks caring for orphans housed in orphanages, bringing medical supplies, especially nebulizers for children with asthma. This was personal since my kids and I have asthma, I wanted to make sure that other children who needed a nebulizer had one as well. Plus, I personally brought the kids winter hats, comic books for boys, and headbands for girls.  Headbands for the girls was special in my eyes since their hair was always shaved to prevent lice I wanted a way for them to still look and feel like a girl.

Very recently, I was laid off from my previous employer Sears Holdings Corporation in a mass layoff.  There have been several mass layoffs over the last few years due to Sears no longer being relevant to the millennial market.  Therefore, I have taken this as an excellent opportunity to invest in myself, my education, and my advancement in the corporate real estate world.  I am confident I will do well at in the part-time online program, XXXX University School of Continuing Studies Master’s Professional Real Estate, as I seek a stronger professional network and foundation while adding to my current corporate real estate successes.  My curiosity to advance my education stems from being a facilities project manager who sat next to the COO; who has since retired.  There, I had many opportunities to listen and learn more about corporate real estate.  Listening and learning helped me to confirm my love for this career path. In search of an opportunity to continue my education, to enhance my capacity, I see XXXX University School of Continuing Studies as my path to reaching my stars. 

I am convinced that I will be able to distinguish myself at XXXX in design and construction project management which is what I most enjoy within the corporate real estate asset management sector.  My goal is to become a Construction Management professional and to also learn everything that I can about acquiring, and disposing of the space.  At some point, I also hope to rise to the level of Managing Director in a Corporate Real Estate environment.  I have always dreamt of living in Washington DC and someday going to XXXX University.  Even though now I am applying to the online program, I look forward to attending a few classes in DC and even going abroad for the one class that focuses on Germany: “Exploring Opportunities in Europe.” I see myself up to this point as a “sandwich generation” caring for my aged parents as well as my children. Now, however, my circumstances are such that I am able to devote myself to real estate full time, eating, sleeping, and breathing my studies so as to forge ahead in new directions and advance as never before as a full-fledged professional.

I thank you for considering my application to Real Estate at XXXX.

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Sample 1st 2 Paragraphs for the BSc. Degree in Real Estate, Indian Applicant

The strongest part of my application is my extensive experience in real estate in my native India, Bangalore. Now 41, I have been active in real estate for almost 20 years. From 2007 through 2010, I designed, built, and sold my own 10.5 acre villa project comprised of 70 exclusive villas ranging from 1500-2200 square feet. I was the first to introduce custom built Kerala style villas at affordable pricing in Bangalore. I am pleased to report that these villas are also now worth approximately 300% of the sale price in 2007. 

When writing your personal statement for a certificate or Masters Degree program in real estate, therefore, one good strategy is not to focus so much on your life story but, rather, to discuss what it is that you are very excited about learning, concrete, specific skills that will enable you to excel as a real estate professional. It is very important that you review the style and presentation of your material before submitting it. Seeking the assistance of a professional writer is often a very good idea, especially if English is your second or third language. I would be happy to draft the first paragraph free of charge so that I have the opportunity to demonstrate to you how I can help in this regard. You will only need to pay for my services if you are very impressed with the first paragraph and decide to commission me to draft the entire statement.

I will provide you with a highly eloquent Statement that portrays you as someone with enormous potential to contribute to the advance of the real estate profession over the long term. After you fill out my  Online Interview Form , I will ask you some specific questions by email if I need any further information. Please also send your resume/CV and or rough draft if you have one.

The Humanitarian Side of Real Estate

Realtors have been giving back to their communities for decades. However, a new company is working with agents to provide a different kind of service: building homes for people in need.

The company, Giveback Homes, aims to turn the real estate community into a humanitarian community by allowing realtors to donate part of their commission toward building homes for those who cannot afford them.

“By creating a trusted network of real estate agents, mortgage brokers and interior designers who want to do good, we can build homes for families in need while giving our members an inspiring way to stand out in a competitive industry,” says Giveback Homes founder Blake Andrews. He began his humanitarian work with TOMS shoes.

Many years ago, Andrews approached Blake Mycoskie, a friend and the founder of TOMS, and asked if he could work at TOMS to learn about social entrepreneurship.

Mycoskie agreed. Andrews spent 3 years working for TOMS, and during that time, he went on a Global Village trip to Nicaragua, where he saw the impact a pair of shoes had on a child’s life and thought, “what would happen if you give them a home?”

“What initially started as my first trip became my life mission,” says Andrews. “I was there to get shoes on children’s feet. But I was more worried about putting a roof over their head. The TOMS model involves giving one pair of shoes to people in need for every pair of shoes they sell. I started to think about how I could create a similar one-for-one model with houses.”

Andrews trip to Nicaragua became the inspiration for becoming a social entrepreneur and founding Giveback Homes. “Since realtors are already in the business of homes, I thought there might be a way to sync the two,” says Andrews. “That’s how Giveback Homes was born. People in the real estate community can sign up to become a member and for every home they sell, they can pledge any amount to help build a home for a family in need.”

So here’s how it works: a member of the real estate community pays $50 a month to become a Giveback Homes member; when they sell a house they can donate any portion of their commission to Giveback Homes. 100 percent of their donation goes to the build of a home. Once someone is a member, they receive a digital package so they can use the Giveback Homes logo in advertising and on business cards as a way to differentiate themselves from other realtors.

Realtors are testifying that homebuyers and sellers have chosen to work with them over other realtors because they are a Giveback Homes member. Giveback Homes collaborates with Habitat for Humanity to build homes in Nicaragua, LA and soon in Dallas, too.

The company began building in Nicaragua, and have since raised over $45,000 and built 10 homes in a period of six months. They recently began expanding into Los Angeles and Dallas.

Giveback Homes’ first Habitat for Humanity build in the U.S. took place recently in the City of Lynwood, CA, where HFH GLA is currently constructing seven new homes.

On site, Giveback Homes’ members teamed up to participate in a full day of building activities to work towards creating a brand new affordable and sustainable home for a local, very hardworking, low-income family.

More than 30 generous real estate agents gathered at the construction site in Lynwood, CA, to donate their day, along with a dozen Habitat for Humanity crew members, who acted as mentors. The Lynwood homes were expected to be complete by November 2014. Giveback planned to come back and be with the family as they move in.

However, it’s not only the families of new homes that are reaping the benefits of the give-back model. “From the perspective of real estate agents, they need a way to differentiate their brand amongst local homebuyers and sellers and align with positive stories within the community,” says Andrews. “Naturally, giving back is a great way to accomplish that.”

Andrews notes that Giveback Homes’ members are attracting new clients solely because they are members—since homebuyers and sellers are inclined to work with a realtor who gives part of their commission to those in need, this helps realtors acquire new clients,” Andrews explains.

The company arms their members with tools to tell their story to potential homebuyers. They provide letters and photos from the families with new homes to demonstrate where the contributions are going.

“We are the first organization to create a sustainable relationship between real estate professionals and families in need of a safe home,” says Andrews.

In April, 2013, Giveback Homes broke ground in Dallas with Habitat for Humanity and the local realtor community. Realtors and mortgage brokers can apply for the opportunity to join the movement, give back and experience the tangible results of their contribution.

The company invites anyone interested to visit www.givebackhomes.com to apply to become a member and learn more about their program.

Realtors have more power than they might imagine. Joining an organization like this, or organizing your own humanitarian work is satisfying, and improves our world little by little. If you´re thinking of studying further in this field or need documents for an internship or other application, please don´t hesitate to let us know, because we´d love to help you.

Real Estate Finance and Investment Personal Statement

Example Real Estate Finance and Investment Personal Statement

Having been fascinated by real estate for many years, I am highly focused on pursuing a career in international property investment. My work experience and undergraduate studies to date have been targeted at preparing myself for this career. Now I wish to take another decisive step down this path by studying a Master’s in real estate finance and investment. Through doing so, I intend to acquire a high level of theoretical and practical level of expertise in the financial, economic, legal and management aspects of real estate, ranging from portfolio risk management and valuation techniques through to debt finance and international property law.

One of the aspects of real estate that most interests me is its unique nature as a category of investment. When compared with other forms of investment, for example commodities, shares or direct investment in a business opportunity, investing in property is grounded in a unique set of factors, all of which must be understood by the investor if they are to make the returns that they seek. Successfully investing in property therefore requires a different skillset relative to investment in these other types of assets. I am also particularly interested in how, in the context of today’s economic instability, real estate investment has developed relative to other forms of investment, both with regard to the role played by real estate in contributing to the current crisis and additionally the way investment in property has changed as a result of the global downturn. [T1]

I have always applied the best of my talents to my school and university studies, and have enjoyed the rewards of the excellent results that this commitment has afforded me. After being awarded a prestigious Spanish Embassy award to study at the Miguel de Cervantes School in Sofia, I went on to graduate with an outstanding overall grade of 5.96.Whilst at school, I also took the opportunity to gain an initial grounding in business principles by studying for a Certificate in Management at the National Management School for Undergraduates, also in Sofia. The certificate generated my first interest in the world of real estate through my completion of a case-study project that examined a residential development as an investment opportunity. I was fascinated by the different factors that have to be taken into consideration when making a real estate investment decision, and thoroughly enjoyed the research, forecasting and analysis work that went into the project.

My time at the Miguel de Cervantes School, where the language of instruction is Spanish, marked the beginning of what has been a multi-lingual, international education. In 2006 I began a BA in International Business with Spanish and French at the European Business School, which I completed in 2010 with a high 2:1, having been in the top five percent of my cohort in my first year. I greatly valued the opportunity that this degree gave me to delve deeply into the fields of management, finance, marketing and corporate strategy, as well as giving me rigorous training in vital numerical skills such as financial mathematics and the application of game theory. I particularly enjoyed the international aspects of the course, which allowed me to gain an understanding of business from a comparative and international perspective, something which I regard as vital, especially given my interest in international real estate. In addition to the course having an overall international focus, I also carried out two international study placements, at the Universidad Autnoma de Barcelona and the Institut Suprieur du Commerce in Paris.

My post-university professional career and some of the internships that I took whilst I was an undergraduate have entailed working directly in the real estate sector, and have accordingly helped me to gain a more in-depth understanding of this complex world. At present I work in marketing and administration at a residential property sales and rental company in London. With the company operating in the most exclusive residential areas of the capital, the post has provided an absorbing insight into one of the most dynamic property markets in the world, especially with regard to understanding residential properties as an investment. My responsibility for maintaining the firm’s property database in particular has been invaluable in accumulating an advanced understanding of the London property market. I have also had the opportunity to be involved with business analysis, an area which I find fascinating, as well as learning the ropes of property management through assisting the lettings department.

I have also completed internships at two different companies in Bulgaria, which helped to give me an insight into the investment side of property development. In 2008 I carried out a placement at an investment fund, where I worked as part of a team on the market research and analysis of a proposed property development on the Bulgarian coast. My involvement in this helped me to learn about the complexities of the processes that lie behind property investment decisions, and also gave me an awareness of the financial risk factors associated with property development. The previous year I worked at AG Capital, the largest property company in Bulgaria. This first work experience in the property sector gave me an excellent overview of the many different sectors with which property companies are involved, the different clients with which they work and the overall economic significance of the real estate sector.

Other work placements that I have completed have given me a more general exposure to the business and financial sectors, equipping me in the process with management and analytical skills that I believe will be essential for a career in real estate. In 2010 I worked for a large business services company in London, where I was responsible for managing client relationships. This post gave me an experience of managing the sometimes conflicting demands of different stakeholders, as well as requiring me to develop excellent communication skills to help facilitate productive business relationships. In 2009 I completed an internship at a spirits distribution company based in Sofia.Based in the marketing side of the business, my negotiation skills were honed through working with potential promotional partners.

All my work experience, whether in real estate or other sectors, have helped build in me a strong work ethic, excellent analytical skills, an ability to work under pressure, and a strong desire to succeed in an international business environment. After completing a master’s in real estate finance I hope transfer these skills, along with the expertise gained through the master’s, to work in the field of property valuation within wither a global property consultant or within an investment bank.

This example Real Estate Finance and Investment personal statement is designed to provide you with inspiration when writing your own personal statement.

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Samples of My Work in Real Estate

• Real Estate Master’s, Tibetan, New York City
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Sample 1st Paragraph MS Degree in Real Estate

Master’s Degree in Real Estate Finance Program, Sample Personal Statement of Purpose, Growing up in Bangladesh.

While I was born and raised in Bangladesh, I came to London for my undergraduate studies and am now working towards the completion of my LLB Degree from King’s College London. I have worked full time for the past three 3 summers with 5-6 months in total spent at each position. My first position was with an investment firm in Bangladesh (Date) performing Due Diligence Surveys for an Investment Analyst in the area of acquisitions of mostly commercial spaces and industrial land. I learned a great deal about real estate investment in this position that will serve me well as a graduate student in your program at XXXX, everything from finance to planning permissions and much in between.

My next ‘summer’ was spent in Lisbon, Portugal where I also served as an Investment Analyst. This time, my focus was primarily on residential properties, the full gambit, everything from run down sites for redevelopment through existing structures that were new or in excellent condition. I learned a lot about how the values of properties shift as a result of a broad variety of conditions and factors, with these differences being seen most graphically when examined comparatively across neighborhoods. In Portugal, I participated in a lot of forecasting analysis, looking at issues of risk/reward, depreciation, and return on investment.

This past summer I spent in Montreal Canada -  again focused on analyzing investments in different parts of the country, including remote areas such as Newfoundland. This gave me great insight into the vast differences that can exist between real estate and investment climates in densely vs. sparsely populated areas, in Bangladesh as well as Canada. I have also learned a great deal about the impact of income disparities across countries and how this is related to real estate development.

I especially enjoyed studying the complex ways in which different parts of Canada can be characterized as having a particular investment climate.  I have studied very closely the economic impact of population movements and shifting densities – comparing, for example, rapidly growing cities such as Vancouver and Toronto, with other cities that have more stable populations. 

I have a great personal as well as professional passion for policies that protect the natural environment in sustainable ways with an emphasis on the integration and regeneration of urban areas. The area of London in which I currently live, Stratford, is an excellent example of successful regeneration that I have studied with special intensity. Before the 2012 Olympics the place was downtrodden and in most of it in very poor condition. Since the games, the area has been rejuvenated and the quality of life for those living here has greatly improved. Many new residency buildings have sprung up along with some of the world’s most exciting new shopping centers, new, cutting-edge universities are also being planned.

Still only 22 years old, it pleases me to think about the long professional lifetime that I have ahead of me and I feel most keen to engage with the cutting edge of theory and reality in real estate development, especially projects and strategies for developing nations like Bangladesh. I think of myself as a real estate development professional and also a volunteer, as I seek to make my humanitarian mark in this area as well. No greater gift can be given to people than dignified shelter and I have no desire to devote my efforts of a lifetime to the high end of real estate investment. I am more attracted to plans that benefit the common masses of ordinary people.

In addition to Hindi and Bengali, I am also fluent in French and I hope to make use of this language as well at some point in my career at the service of the developing world, the former colonies of European nations. Some of my highest moments in life so far have been while serving as a volunteer in Bangladesh working with a resilient housing project for 100's of families in Rangpur in rural Bangladesh. We sought, with a certain degree of success, to change to focus of residential construction to disaster risk reduction in areas subject to numerous water-related challenges. We enjoyed success at the implementation of earthen solutions along with the use of other natural materials such as bamboo in the construction of low cost yet sanitary and efficient dwellings for people of very limited resources.

I look forward to the fullest and most rigorous immersion experience possible in global property markets, especially commercial, with a focus on finance and development. I could not be more excited by the prospect of the fullest of exposure to the very latest concepts in risk management and financial engineering in particular.

I thank you for considering my application to your competitive Master’s Program in Real Estate Finance at XXXX University.

Women in Real Estate

Sample 1st Paragraph for the MPhil Degree Real Estate Finance, UK, Pakistani Applicant

Heroines of Real Estate

The real estate industry is chock full of talented, inspired and motivated women. Here are some of our favorites.

Marilyn Jordan Taylor

Marilyn Jordan Taylor is an American architect who has been a partner at  Skidmore, Owings & Merrill  since the early 1980s. She served as its first female chairman. Taylor specializes in urban architectural projects and designed the master plan for the  Manhattanville  expansion, the  Consolidated Edison   East River Greenway  as well as airports from the  John F. Kennedy International Airport  terminal 4 expansion to the SkyCity at the  Hong Kong International Airport .

Since 2008, she has been the Dean of the  University of Pennsylvania School of Design .

Ivanka Trump

Ivanka Trump is executive vice president of the Trump Organization (and member of Fortune’s just-released, 2014  40 under 40 list ). She is an American businesswoman and former  fashion model .

Trump is the daughter of real estate developer and the President of the United States ,  Donald Trump ; and the  Executive Vice President  of Development & Acquisitions at her father's company,  the Trump Organization , where her work is focused on the company's real estate and hotel management initiatives.

Maryanne Gilmartin

Maryanne Gilmartin is President and CEO of Forest City Ratner Companies. She is president and chief executive officer of Forest City Ratner Companies, the New York office of Forest City Realty Trust, Inc.

Gilmartin has been point person in the development of some of the most high-profile real estate projects in New York City. They include Pacific Park Brooklyn, The New York Times Building and New York by Gehry.

In addition to these projects, Gilmartin managed the commercial portfolio at MetroTech Center in Downtown Brooklyn.

Gilmartin graduated summa cum laude, Phi Beta Kappa from Fordham University, where she also studied for a master’s degree.

She proudly served for more than seven years on the New York City Ballet Advisory Board. Currently, she is a board trustee for the Brooklyn Academy of Music, a member of the executive committee and board of governors of the Real Estate Board of New York, and as a member of the Industry Advisory Board of the MS Real Estate Development Program at Columbia University.

She was named co-chair of the Downtown Brooklyn Partnership, a member of the board of directors of the Jefferies Group LLC, a global investment banking firm, and a member of the board of trustees of New York Public Radio.

Gilmartin has been recognized as a top professional in her field with a number of awards. She earned the Woman of the Year honor in 2007 from WX New York Women Executives in Real Estate.

She has made multiple appearances on Crain’s New York Business’s annual list of New York’s 50 Most Powerful Women.

Barbara Corcoran

Barbara Ann Corcoran is an American businesswoman, investor, speaker, consultant, syndicated columnist, author, and television personality.

She graduated from  St. Thomas Aquinas College  with a degree in education in 1971, and then she taught school for a year. She soon moved on working various jobs including a side job renting apartments in New York City. Corcoran wanted to be her own boss.

In 1973 co-founded a real estate business called The Corcoran Group with her boyfriend, who fronted a $1,000 loan (approximately $5,420 now).

In the mid-1970s, she also began publishing  The Corcoran Report,  which detailed the real estate data trends in New York City.

In 2001, Corcoran sold her business to  NRT Incorporated  for $66 million. She is an investor herself, and is invested in more than twenty businesses to date.

Corocan is a columnist for  More Magazine ,  The Daily Review , and  Redbook , has written several books. She has been featured in various shows, include  Larry King Live . 

Corocan has been a guest business speaker at various real estate events and is a business consultant via her consulting and television production business, Barbara Corcoran Inc.

She is also the real estate contributor to NBC's  Today  show and hosts  The Millionaire Broker with Barbara Corcoran on  CNBC .

Dolly Lenz is a real estate agent in  New York City . It is estimated that in 2007, she sold $7 billion in real estate. She sold $748 million the year before.

Lenz, whose birth name is Idaliz Camino, was born in the  Bronx  to a Spanish immigrant father, and bought her first apartment at age 18 on  Park Avenue  in the  Murray Hill  neighborhood.

Lenz was an accountant at  United Artists , where she struck up a friendship with  Barbra Streisand and began selling real estate in various agencies, including  Sotheby's  before moving to  Prudential 's Douglas Elliman agency in 1999. She became vice chairman of the division in 2003.

Lenz left Douglas Elliman to start her own firm in June 2013. “She is probably pursuing an opportunity where she can leverage her brand, but this is just an outsider’s opinion,” said Town Residential CEO  Andrew Heiberger when she left.

She has been used frequently by  Donald Trump , and in 2005, sold the Burnt Point mansion in  Wainscott, New York  to billionaire  Stewart Rahr  for $45 million.

Mary Ann Tighe

On the commercial side of real estate is Mary Ann Tighe, CEO of CBRE, Tristate Area, Laura Pomerantz, vice chairman of Cushman and Wakefield, and Faith Hope Consolo, chairman of the retail group of Douglas Elliman.

Tighe is an American commercial real estate broker and CEO of the New York Tri-State Region of  CBRE , the world’s largest commercial real estate services firm.

She has made commercial transactions for over 93 million square feet and has been cited as a groundbreaker in a traditionally male-dominated industry.

Tighe’s deals have anchored more than 13.7 million square feet of new construction in the  New York region , a total believed to be a record in commercial brokerage. She has been named to  Crain’s New York Business  Most Powerful Women in New York since the listing was inaugurated in 2007, ranking #1 in 2011 across all  New York City  industries.

Elizabeth Plater-Zyberk

Elizabeth Plater-Zyberk is an  American   architect  and  urban planner  of  Polish - Livonian  aristocratic roots based in  Miami, Florida .

Plater-Zyberk received her undergraduate degree in  architecture  and  urban planning  from Princeton and her master's degree in architecture from the  Yale School of Architecture .

She is a representative of  New Urbanism  and  New Classical Architecture .

Janette Sadik-Khan

Janette Sadik-Khan is a former commissioner of the  New York City Department of Transportation  (2007-2013) and an advisor on transportation and urban issues.

Khan currently serves as a principal at Bloomberg Associates, a philanthropic consultancy established by former Mayor Michael R. Bloomberg that advises mayors around the world to improve the quality of life for their residents. 

She is the author of the book "Streetfight: Handbook for an Urban Revolution," which is based on her experience as commissioner and her new role as global transportation advisor.

Khan also serves as chairperson for the  National Association of City Transportation Officials  (NACTO), a coalition of the transportation departments of 40 large cities nationwide.

Other Women Worth a Mention

Other women worth mentioning are architect Zaha Hadid; Marianne Cusato, the author and urban designer who created the Katrina Cottages; and Sarah Susanka, pioneer of the Not So Big House movement.

In the tech/Silcon Valley realm, Amy Bohutinsky, CMO of Zillow, and Sarah Leary, cofounder of the social-networking-for-neighborhoods site Nextdoor are doing great things.

On the investment side, Robyn Sorid, cofounder of G4 Capital Partners is a pioneer that we appreciate.

As most people in real estate know, women are still underrepresented in the top ranks, but as they are in all industries, women are starting to take more prominent roles.

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Real Estate Personal Statements Samples For Students

13 samples of this type

While studying in college, you will surely need to write a lot of Personal Statements on Real Estate. Lucky you if linking words together and turning them into meaningful content comes easy to you; if it's not the case, you can save the day by finding a previously written Real Estate Personal Statement example and using it as a template to follow.

This is when you will certainly find WowEssays' free samples database extremely useful as it contains numerous skillfully written works on most various Real Estate Personal Statements topics. Ideally, you should be able to find a piece that meets your requirements and use it as a template to develop your own Personal Statement. Alternatively, our expert essay writers can deliver you a unique Real Estate Personal Statement model crafted from scratch according to your personal instructions.

Example Of Personal Statement On Burnham Moores Center

Please describe your professional goals, your past and present experiences as they related to these goals, and the importance of graduate business study at this point in your career.

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Example Of Personal Statement On Interesting Things About New York City Zoning And Analysis

Interesting things about new york city zoning and analysis, write by example of this a great and profitable journey personal statement, good example of personal statement on exploring the future through web design, personal statement on the importance of numbers.

Every single phenomenon in this world is based on the figures – either this is the simplest electronic device, or the money in a wallet, or logistics, or even a boiling kettle. Absolutely everything we are surrounded by is all about figures. No wonder that the first time I closely got acquainted with the world of figures was when I was a child. Thanks to my family I was able to realize a significant importance of those amusing hooks scratched on the paper very early and thus, it helped me shape my life and career aspirations before I actually could think them over.

Personal Statement On Physical Therapist

Providing this personal statement for admission into an academic institution with the caliber of challenges, opportunities, and focus offered by your organization constitutes a critical benchmark in my career goal of becoming a professional physical therapist. Both a passion for academic excellence combined with an extensive background in science underpins the scholastic and pragmatic foundation of what my admission to your institution offers to the expectations of the quality of learner you provide admission.

Personal Statement On London School of Economics

What are your learning needs what are the skills and competencies that you personal statement sample, free personal statement about study plan, example of the richness of the elective courses at university of illinois at urbana-champaign personal statement, financial mathematics personal statement.

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20 Impressive Examples of Realtor Bios That Win Clients [Template & Examples]

Published: April 04, 2024

Your realtor bio sets the stage for success. A great bio can help capture new clients, while a poorly written one can send buyers to your competition.

Why is a realtor bio so important? The National Association of Realtors (NAR) found that 52% of home buyers found their homes online. Before reaching out, those home buyers read realtor bios to understand agents’ backgrounds and experiences.

In this post, you’ll learn how to write a strong realtor bio that makes a great first impression.

Table of Contents

Why Real Estate Agent Bios Are Important

How to write a real estate agent bio, excellent real estate agent bio examples, real estate agent bio templates, new real estate agent bio examples, real estate bios when you have no experience, realtor bio tips to keep your readers interested.

Like a business card or website, your real estate bio is crucial to your professional branding. But if you’re stumped on where to start, it helps to know why you’re writing one in the first place. Here are several key reasons why real estate agent bios are important.

1. It describes who you are and why you’re different.

Think of a real estate bio as your first impression, and use it as a vehicle to share your education, experience, and personality (that is, why you’re the person for the job). But remember, a real estate agent bio isn’t a condensed summary of your LinkedIn profile.

In your writing, describe who you are and why it matters. For example, you could write that you were born and raised in [X] area, but why does it matter? Because you have extensive knowledge of the local market. Including the “why” is attractive to potential clients.

2. It builds credibility.

Most clients seek an agent with experience, a great reputation, and sharp negotiation skills. The list goes on. Use your real estate bio to showcase any awards, recognitions, or impressive stats that support these skills.

Of course, there’s a fine line between tooting your own horn and bragging, so tread lightly here. Stick to one or two relevant or impressive accomplishments.

3. It establishes your connection to the community.

Real estate is a local business. Someone looking to sell their property in Texas wouldn’t hire an agent in Hawaii. Instead, they want someone local who knows the ins and outs of the local market.

Now, this doesn’t mean you need deep roots in a particular community to succeed. However, you should position yourself as an enthusiastic advocate for the area by explaining why you chose to move there (or stay, if you’re a native).

Let’s take a look at the steps needed to create an excellent realtor profile and look at bio examples from realtors.

• Use a professional bio prompt template.
• State your real estate experience.
• Convey your connection to the area you sell in.
• Emphasize the value you provide clients.
• Include any of your special designations (if applicable).
• Provide any past sales statistics (if applicable).
• Include any awards you've won (if applicable).
• Tell a story or include personal information about yourself.

1. Use a professional bio prompt template.

Why start from scratch? Writing a real estate agent bio can be difficult, given the pressure you’re facing to impress clients before meeting them in person.

We’ve compiled over 80 professional bio templates and examples for you to use when writing your real estate agent bio. Whether you want to write in the first person or third person, share it on Twitter or LinkedIn, or make it long or short, we’ve got you covered with prompts and real examples.

1. Choose the right headshot for your bio.

If you’re just starting, you don’t have to pay a professional photographer to take your bio photo, but ensuring it looks professional is important. That being said, you should avoid using a selfie.

When it comes to your bio photo, you have several choices. Here are some ideas and what they say about you:

• A serious headshot with your arms crossed . This kind of headshot presents you as a professional. It also represents expertise and authority.
• A casual photo . A fun or casual photo shows your clients that you’re approachable. Besides being professional, they can expect to deal with someone who understands their daily struggles.
• A group photo . Usually, a group photo works with people who want to attract people based on their contributions. For example, if you mention you use a certain percentage of your proceeds to help the community, you could use a photo of you doing a community project.

2. Choose the correct tone.

You can use the first person or third person to write your bio. There is no rule on which one is better than the other, but there is some debate. It all comes down to how you want to appeal to your audience.

Some realtors argue that the third person sounds more professional, which is a quality buyers and sellers want in anyone who is handling a home transaction.

Others say that the first person is more relatable, making it easier for buyers and sellers to see realtors as partners in the purchase or sales process, rather than an uninterested third party.

As with most things real estate related, it all comes down to location and audience. If you’re working in upscale neighborhoods with significant property turnover rates, a third-person bio may help establish your credibility and ability to quickly complete transactions. If you’re working in a smaller city or town where real estate volumes are more stable, a first-person profile may be more effective in creating reciprocal relationships.

3. Make your first sentence count.

Your bio is the digital way of making a first impression. The first sentence will determine whether your reader will keep reading or move on to the next realtor profile.

Therefore, it’s important to make it as relatable as possible. Every real estate agent has that one thing that makes them stand out.

Some ideas include:

• Numbers . How much have you made for the firms you’ve worked for? How many homeowners have you helped in your career?
• Great personal traits . What’s so special about working with you? Are you transparent, responsive, a great communicator, or a strong negotiator?
• Competitive advantages. What differentiates you from other realtors? Do you specialize in selling and buying houses in a specific neighborhood?

Whatever you do, ensure the first sentence captures your reader’s attention.

4. Keep it short; sometimes, less is more.

In an age where our attention span is reducing daily, bigger is not always better. You can still have a short and sweet real estate bio and attract the right customers.

If you go for a short bio, don’t be afraid to add a little personal information to your professional bio. It‘s important to ensure your readers feel like they’re dealing with a real human. For example, besides including your professional achievements, you can include your hobbies or what inspired you to join the real estate industry.

5. Format your bio for readability.

Although bigger isn’t always better, some real estate agents still prefer having a long bio to discuss their professional life, hobbies, and commitment to their community.

If you decide to write a long bio, ensure you format it for readability. You can do this by using the following:

• Headers to separate different sections of your bio (education, experience, philanthropy, etc.).
• Different font weights and colors; for example, you can use bold text to highlight your core values.
• Bullet points to list items.

Formatting your bio ensures that you keep the attention of readers who scroll through long passages.

6. Use your brokerage’s clout to your advantage.

Your brokerage has probably worked hard to create a good reputation and relationship with the community.

This may be by engaging in activities like building shelters for the homeless or donating a certain percentage of their profits to the community.

Tap into this and use it to build your clout. After all, your business is their business, right?

7. Choose your words carefully.

The words you use to describe yourself in your bio will determine how your clients see you.

For example, “Sheila is relentless in ensuring her clients get the best there is in the market” is more convincing than “Sheila is very hardworking.”

If you’re struggling with the right words to describe yourself, add some buzzwords to your bio.

8. Add your social media handles.

A great bio should have a CTA. This can be something as simple as “Let’s talk more.” After your CTA or at the top of your bio, add all the possible channels your client can use to interact with you.

Include all your social media pages, website, and contact information. However, don’t add your pages if you’re inactive on social media. If your clients message you and you reply a week later, it will do more harm than good. Include the social media platforms that you spend most of your time on.

Start writing your real estate bio.

Think of your real estate agent bio as your first impression. Ready to make a good one? Before you put pen to paper, revisit these tips and pull inspiration from the examples above to help you convert leads into new clients.

Don't forget to share this post!

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Create a compelling professional narrative for your summary, bio, or introduction.

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How to Write a Real Estate Agent Bio & 10 Knockout Examples

What Is a Realtor Bio?

In a few words, a real estate agent bio is a short note about their experience in real estate and a short description of why they are the one the client should choose. Usually it is put on the homepage and social media profiles. 

Your real estate agent bio does a lot more than introduce you to potential clients. It helps buyers and sellers determine if they’ll use your services for their real estate needs.

Today, 62% of real estate agents spend at least an hour a day on marketing or advertising to promote their company. Advertising is great for attracting business, but the place to make a personal connection is in the biography.

While your website may focus on available properties and past successes and satisfied clients, your bio is where your education, experience, skills and story can truly shine. It’s also where you can establish your personal brand while making a human connection with website visitors.

How to write a real estate agent bio [examples]

Writing a compelling bio for your website and social media profiles might turn out to be crucial for getting the client to contact you. While some real estate agents want to focus on their expertise in the market, others prefer to speak to clients’ emotions and tell more about their personal story - why they are in the business and what motivates them in their real estate career. The information you put on your bio will be determined by who is your target audience, what types of property you sell and what area you operate in. 

There are some foundational elements that go into writing a real estate agent bio. Realtors should include information about qualifications, personal background, specific way they work with clients, local expertise and community involvement. Statistics, certifications and client testimonials should also be added to build social proof and establish credibility with potential new clients.

Before you proceed to writing your bio, think about what it is you really want your readers to know about you? What makes you stand out from the crowd? Your narrative plays the main role here, so we have put together a list of ideas, useful realtor bio tips and real estate agent description examples that will help you tell the story about your career, present your unique value proposition and convincigly describe the way you help people buy or sell homes effectively.

Tell a story

Humans are naturally drawn to stories. When we meet a new person we tend to ask them questions; not just to learn their background, but to understand how it made them who they are today.

Potential customers want to get a feel for who you are as a person, because that is an indicator of what their experience will be like working with you.

Not everything you share in your real estate agent bio has to be directly related to your real estate industry knowledge. You can dive into your personal story, and explain how those experiences gave you skills that help make you the excellent agent you are today.

Here are a couple examples:

• Maybe a summer job as a teenager helped you discover a passion for sales.
• Maybe you fell in love with your town when you moved there, and that passion inspired you to help others make that area home and pursue a career in the real estate industry.
• Maybe you've come from a completely different professional background but the skills you developed in your previous career have helped you become a successful agent

Your bio doesn’t need to be restricted to the past, either. Facts about your family or personal life, volunteer projects, causes you’re passionate about, or what you like to do in your free time help present you as a complete person and make people feel like they already know you.

Example: Josh Armstrong, Armstrong Realty

As you can see in the example above, Texas-based Josh Armstrong lets his personal background and mission shine in his real estate agent bio, however, he makes his professional accomplishments known at the same time. To make the text easier to read, it has been split into three paragraphs - thanks to it, the structure of the text is well organized and logical.

Show how your previous career shaped you as a realtor

If you come from a different professional background - for example, education, you can use it to your advantage when writing a bio. If you studied languages or communications, it means that you have strong communication skills and know other languages and that is definitely your strength. If you studied finances, you can present yourself as a trustworthy person when it comes to investing and putting together a contract. 

Example: Melyssa Wiseman, Wiseman Properties

Melyssa Wiseman described her teaching experience as a crucial component to her career as a realtor. It has equipped her in important skills such as work ethics and positive attitude. If you are still taking up additional courses or working on a licence - that’s a great thing to mention in your bio, too! 

If you’re a hyperlocal agent - show that you know the ins and outs of the city’s neighborhoods

Example: vania delgado, wiseman properties.

Show what you can do for your clients - Vania Delgado dedicated the whole first paragraph to her unique value proposition as a real estate agent, which is a promise to help her clients find their dream house and display commitment and integrity during the cooperation.

In her bio, Vania Delgado embeds herself within the local community (she enjoys discovering new places in her neighborhood and has seen it developing since her childhood), which sends a great message to the readers. She is also bilingual and has worked as a translator in the legal field.

Be approachable

It doesn’t matter how impressive your accomplishments are – potential customers will avoid you if you don’t seem like an appealing person to work with. That’s why showing your human side is one of the most important things you can do in your real estate agent bio.

In addition to sharing your background, try sharing fun facts or displaying a family photo, don’t be afraid to let loose by listing your hobbies, mention your pets or passion projects. You can even try telling a joke!

Example: Lysmel Lorenzo

Have your contact information easy to find

Even if you have the most convincing bio on your website, all the effort will go for nothing if your prospect client doesn’t know immediately how to contact you.

You can have your contact information placed at the top or at the bottom of your real estate agent bio section, below your name or somewhere near the picture. Don’t make visitors look for your phone number - place it somewhere you know they will look.

If you run your social media profiles, don’t miss the opportunity to be reached out on Facebook and Instagram - more and more people prefer sending a direct message there than to make a call or send an email. All it takes is to include social media links to your profiles.

Have a professional photo…

This can seem obvious at first, but choosing the right image of yourself to share is an art form in itself. You can save yourself the headaches of worrying about lighting, clothing and makeup, and hire a professional photographer.

Your face is your calling card and will become associate with your brand. People will also build a visual connection to you during their online search. Make sure the photo is one you like, one that looks like you in person, and one that sends a positive impression.

Example: Markese Daise

… or take a selfie!

A few years ago having a selfie on your professional website or a resume would be seen as unacceptable, but those times have passed. Nowadays, there is nothing wrong about using a selfie in professional communication - a real estate bio included. However, there are a few rules that have to be followed -  you still should dress appropriately, choose a proper background and make sure that your head isn’t cropped.

Example: Michael Johnigean

Sample bio for real estate agent

Whether you’re a new or experienced realtor, the tips above will help you write a compelling bio that resonates with home buyers. If you’re still feeling a little stuck, we have included some short new real estate agent bio samples and a template for an experienced realtor below to help get you started.

New Real Estate Agent Bio Template

[YOUR NAME] is a native of the [YOUR LOCATION] region. After graduating from [YOUR SCHOOL], [YOUR NAME] attended [YOUR UNIVERSITY/TRADE SCHOOL], where she/he completed a Bachelor’s of [YOUR COLLEGE MAJOR]. Shortly after graduating from [YOUR UNIVERSITY/ TRADE SCHOOL] she/he/I had [YOUR EXPERIENCE] which inspired his/her/my passion for real estate. This passion coupled with [YOUR SKILLS] has allowed [YOUR NAME] to serve [YOUR LOCATION] residents in the home buying/selling process.

When not helping [YOUR LOCATION] home buyers/sellers, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]

Experienced Real Estate Agent Bio Template

[HE/SHE/THEY] has been helping [YOUR LOCATION] residents achieve [X GOALS] over the last [X YEARS], and was recognized as the top performing agent at [YOUR AGENCY] in [YEAR].

[YOUR NAME] grew up in [YOUR LOCATION], and has extensive market knowledge and expertise in [YOUR SPECIALTIES].

Whether you’re a first-time home buyer, trying to score that perfect distressed property, looking for a luxury property, or sell one one of your own, [YOUR NAME] can help with it all.

In [his/her/their] free time, [YOUR NAME] enjoys [INSERT HOBBIES/INTERESTS etc..]

Feel free to edit/add as much as you like. These templates are meant to act as a mere starting point as you begin to write your own real estate bio.

How do you write a real estate team bio?

For a real estate team, a bio serves a bit different purpose than for an individual real estate agent. It has to be aligned with the general brand communication and show all the team members as a part of a greater whole. Even though ultimately a client will choose only one agent from a team, it is important to highlight the fact that all the team members have a common goal and create a company with a mission.

A real estate team bio serves yet another purpose - it will be the first subpage visited by new agents looking to join a team to start their real estate career. If you'd like your team to expand, try to make it sound compelling for young professionals as well.

‍ 1. Take a photo together

One of the best ways to show your team spirit is to have a group picture in your bio section instead of (or apart from) a big logo. Example: Burdine Realty Group

Example: Talford International

2. State your mission as a team

Operating as a real estate company, it is crucial to present your unique value proposition and state your mission as a team and what brings you together (a common goal or a specific approach). Apart from a lengthy text, you can also use a sentence or a slogan that describes your way of working with clients.

Example: Armstrong Realty

Armstrong Realty has a perfect bio section that is split into four legible paragraphs. The first paragraph is dedicated to their vision and how they conduct their business. The second paragraph is dedicated to value - what the client gets when they decide to work with the team members. The third section outlines the clients’ profile - Armstrong Realty will work with both first-time buyers, sellers with summer properties or investments. The last paragraph is dedicated to how the relationship continues to exist even after the deal is closed.

Example: Burdine Realty

Burdine Realty let their team spirit be known in the first sentences of their bio section. They convincingly tell their story as a team and what they pride themselves on as well as show how passionate they are about their work.

3. Have separate bios for every agent

Apart from the team bio, it is important to introduce every agent in a team individually as well. You can have a grid with agents’ pictures and their contact information in the bio section or have every agent’s short bio written just below the team bio, with their picture beside the text.

Below their team photo and bio, Talford International placed a grid with their agents’ pictures and contact information. You can click on every agent’s name and see their full “about me” subpage. Those who are present on social media have Facebook, Instagram and LinkedIn icons included - it will take just one click to go to their profiles and follow them.

Another great way of displaying the agents is a grid with a hover effect that works like flashcards - when you hover your mouse over the agent’s picture, you get their detailed contact information as well as a CTA to get to know them better.

4. Include a contact form

Having visited the “about us” sections and read every agent’s bio, your site visitors might feel a little bit lost about whom they should contact (if they contact a specific agent, they will feel obliged to work with them). To encourage your visitors, you can place a contact form below the text - if you’ve managed to grasp their attention and convince them that your team is a perfect fit, don’t miss the opportunity to get that lead instantly!

Example: Newport Bay Realty

Real estate bio for social media

If you run social media - whether as a team or as an individual agent - that’s great. Facebook, Instagram and LinkedIn can do so much for your business, but you have to take their specific into consideration: Each and every medium is a little bit different when it comes to communication style and interface.

What Should I Put on My Facebook Bio for Real Estate?

A Facebook business page bio shouldn’t have more than 150 words, so you will have to keep it short and sweet. Try to write a concise story about what you do, where you operate and what makes you exceptional in the real estate business. The writing style on Facebook allows users and business profile owners to be a little less formal than they would normally be communicating via their website.

All the contact information will have dedicated sections so don’t worry about including it in your bio - Facebook made sure that clients can find you!

What Should I Put on My Instagram Bio for Real Estate?

An Instagram bio can only be 150 characters long, so you will want to be very precise. Instead of writing full sentences, try to use keywords that best describe your professional activity and area you operate in. Don’t be afraid to use emoticons and hashtags - emojis can replace some words (for example a pin emoji to replace the word “area”) and hashtags make your profile more visible.

If you’d like to tell your Instagram visitors more about yourself - you can write a separate post (up to 2,200 characters) and pin it to your profile so it will always be the first post displayed on your feed. Example: Tristan & Associates

What Should I Put on My Linkedin Bio for Real Estate?

There are two sections on LinkedIn that are dedicated for introduction. The first is a headline that appears just below your profile picture, and the other is a summary of your professional career.

The headline can have up to 220 characters which makes it similar to an Instagram bio when it comes to the length. Here as well you can use emojis to replace certain words or simply to make it more eye-catching.  You won’t have to waste any characters on your contact information - LinkedIn provides dedicated sections for that.

The LinkedIn summary can be similar to the bio on your website - there is a 2000 character limit so you will be able to describe your business and the way you work with your clients in a quite detailed manner. Regarding style - it’s something between Facebook and your professional website when it comes to the level of formality. You can start with a strong and catchy sentence (a hook) and then describe your background, education and unique value proposition. 

Headline example: Josh Armstron (Armstrong Realty)

Summary example: Josh Armstron (Armstrong Realty)

Real estate agent video bio

Video is an amazing tool for connecting directly to your prospective clients. According to Quicksprout, videos increase people’s understanding of brand products by 74%. In a business where brand and personality go hand in hand, real estate professionals can truly benefit from video bios. Your video bio shouldn’t be longer than one minute and similarly to a written bio, it should start with a catchy opening. According to various researches on video marketing, the first three seconds of the video are crucial to keep the user interested.

Just like we’ve said before regarding photographs - you can either hire a professional team to record and edit your video, or you can do it all by yourself - all you need is a phone and a tripod. A video bio will be great both for your website and your social media pages - just publish it as a post and pin it to your profile.

Real Estate Bio Template for a Team

We are well aware of the fact that it is difficult to find time to set up all your profiles and write a bio for each of them. Use our real estate bio templates below to start with and then edit it as much as you want. For separate real estate agent bios for each of the team members, use the template above.

Real Estate Team Bio Template

[TEAM NAME] has been operating in [YOUR LOCATION] since [YEAR]. We have helped more than [NUMBER OF CLIENTS] clients find their dream home or successfully sell their properties.

In our every day work, we focus on [LIST THE MOST IMPORTANT THINGS IN YOUR WORK]. Our clients can benefit from [YOUR UNIQUE SELLING PROPOSITION].

If you are not yet sure whether you want to buy or sell a property, feel free to use our [CMA/HOME VALUATION FORM] to get the picture of current market situation. If you would like to talk about your future plans, feel free to schedule a consultation with our agents.

Discover new opportunities and save thousands of dollars every year.

Call us at 800-728-8391 for more details or simply leave your phone number, and we’ll reach out to you!

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Don’t miss out on the latest tips, tools, and tactics at the forefront of agent success.

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• Sep 10, 2021

MS Real Estate Personal Purpose Statement Examples

Updated: Apr 12

For some time now, I have been a young Chinese man who has found myself more interested in the Chinese real estate market than anything else. It is the drama of my day, my era, as a young person of the ‘boom’ generation. Your program in Real Estate at the University of XXXX offers ‘real-world’ case studies and field trips; this is why your program is my first choice for graduate school. I have thus far studied business at two prestigious business schools - the Kelley School of Business at Indiana University and the Quinn School of Business at University College Dublin – and this has prepared me to hit the ground running and excel at the University of XXXX.

After spending my first two years of college studying in the USA, I went home to China during Christmas break and was shocked to see how much development had gone on during my absence in my hometown of Guangzhou, where I was born and raised. One of my classmates and friends from back home invited me to visit “The Bayview,” a luxurious residential property developed by the Kingold Group. Standing on the balcony and looking around, I was shocked at how fast the central business district of my city had grown in such a brief time. My friend Sun bragged about the significant investment his family had made by purchasing this property: the price went up from US$15,000 per square meter to US$28,000 per square meter in just two years.

The drama, the high stakes, and the money to be made or lost have progressively riveted me to China’s real estate market, and I am caught up in this drama. I could not be more confident that this is my calling, my lifelong work, to learn all I can and become a player in China’s real estate market. While I was growing up, most of the adults around me talked about real estate. So, I began to learn about it and study it, paying particular attention when the subject came up. In time, I could imagine what forces were driving this market and what some of the dangers or pitfalls might be.

I hope to be selected for your especially distinguished Real Estate Program at the XXXX Business School at the University of XXXX for several reasons, most of all the sheer excellence of your program and its location. I look forward to a whole immersion experience in Real Estate that will prepare me for a lifetime of contribution to our industry, helping people and their offspring live longer, happier, healthier, and more sustainable lives. I appreciate how Real Estate plays an incredibly vital role in our country’s national economy. The investment and valuation knowledge I hope to acquire as a student in your distinguished program will enable and inspire me to make my maximum contribution to the advancement of my society, especially in terms of helping to build a strong economy.

My sales experience in the United States and China in student housing and SOHO apartments represented my first steps in the industry. Later, my internship with the leading Real Estate and investment firm Cushman & Wakefield helped me to master a variety of critical skills, including the critical analysis of the role of location. As an active member of the Real Estate Club at Indiana University, I had the profound privilege of listening to the lectures and presentations of industry leaders concerning many of the latest industry trends.

After completing your program at the University of XXXX, I look forward to gaining another 5-10 years of industry experience, giving my all to one or more firms, and then joining a Real Estate private equity company and devoting most of my energy to asset management. I have a lot of Real Estate internship experience, and I've been studying the subject in two prestigious business schools in North America and Europe.

I am well-traveled, which has enhanced my ability to understand people from d levels of society and nationalities and communicate in multilingual communities. I am fully fluent in Cantonese and my native language, Mandarin, and I have also studied for a semester abroad in Ireland, spending significant amounts of time in the rest of the UK and Europe, as well as much of Southeast Asia and Central America.

I thank you, the admission office of the University of XXXX, for considering my application to your Master's Degree in Real Estate Program .

#china #realestete #masters #personalstatement #purpose #writings #service #edit #example

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Inside the Black Box

Real Talk: The Personal Statement

For our first entry in the Re al Talk series, Associate Director Nefyn Meissner shares his advice on approaching the personal statement. 

Some applicants feel the need to start their personal statements with a bang by throwing in a colorful personal story or dramatic hook to grab the Admissions Committee’s attention right from the start. I, for instance, could spend the next page regaling you with a pithy vignette from my prior work in elementary education, opening with a vivid description of the time a lively Pre-K student chased me across the classroom with a pair of safety scissors after I tried to correct his attempt at identifying the letter Q. (He was adamant that it was the letter O…just fancier). Instead, I will start this post by reassuring you that our best applicants most often open their essays by making a clear statement in their opening paragraphs. Such essays start strong, dig deep, and end when they should end. These essays do so with a dash of authenticity and brevity. It is my hope that this short essay does just that.

Putting aside debates over whether or not the letter Q is indeed just a more dressed-up version of the letter O, the former elementary educator in me would be remiss if I did not remind you that the two most important things to do when writing an essay are to follow instructions and check your work. This is doubly true for those of y’all applying to law school. A jumbled memo, a rambling oral argument, or a misplaced comma in a contract can all have major implications in the real world. Law school will equip you with the skills and knowledge you need to write incisive memos, craft compelling arguments, and draft ironclad contracts. Show us that you are ready for the challenge by formatting your essays appropriately, following word and page limits, and avoiding simple mistakes.

Content is just as important. Your personal statement should tell us something about who you are, where you’ve been, and where you want to go. Should you add a famous quote at the top for inspiration? No, please don’t. Should you mention you want to come to HLS? We already assume that if you’re applying. Should you talk about your grandmother? Only if doing so helps make the case for us to admit you. Otherwise, we might end up wanting to admit your grandmother. Whatever you write about, keep it relevant and real.

In closing, I’ll share the real secret behind a good essay. That secret? There is none. It’s fine if you can’t write about surviving a classroom showdown over the true identity of certain letters of the alphabet. Just start strong, dig deep, end when you should end, and remember to check your work.

Filed in: Inside the Black Box

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Property Management Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Property Managers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 8 Alumni Network

Personal Statement Example Links

• Personal Statement Example 1
• Personal Statement Example 2
• Personal Statement Example 3
• Personal Statement Example 4
• Personal Statement Example 5

Are you interested in pursuing a career in property management? If so, you may be looking for a university course that will provide you with the skills and knowledge necessary to become a successful property manager.

This guide will provide you with an overview of the property management course, as well as personal statement examples to help you craft your own.

Property management is a growing field, with a variety of job opportunities available. Property managers are responsible for the day-to-day management of properties, including residential and commercial buildings. This includes managing tenants, collecting rent, and ensuring that the property is properly maintained.

A university course in property management will provide you with the skills and knowledge necessary to become a successful property manager. You will learn about the legal and financial aspects of property management, as well as the practical skills needed to manage a property. You will also learn about the different types of properties and how to market them.

In addition to the academic side of the course, you will also be required to complete a work placement. This will give you the opportunity to gain practical experience of property management and to put the theory you have learned into practice.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in property management can open up a variety of career opportunities.

1. Property Manager: A property manager is responsible for the day-to-day operations of a property, such as leasing, maintenance, and tenant relations. They may also be responsible for marketing the property and ensuring it meets all local and state regulations.

2. Real Estate Agent: Real estate agents help clients buy and sell properties. They must be knowledgeable about the local market and be able to negotiate the best deals for their clients.

3. Property Developer: Property developers are responsible for finding and developing land into profitable properties. They must be knowledgeable about zoning laws, financing, and construction.

4. Facility Manager: Facility managers are responsible for the overall maintenance and upkeep of a property. They must be knowledgeable about building codes, safety regulations, and energy efficiency.

5. Property Appraiser: Property appraisers assess the value of a property for tax purposes or for sale. They must be knowledgeable about the local market and be able to accurately assess a property’s value.

6. Property Accountant: Property accountants are responsible for the financial management of a property. They must be knowledgeable about accounting principles, budgeting, and financial reporting.

7. Construction Manager: Construction managers are responsible for overseeing the construction of a property. They must be knowledgeable about building codes, safety regulations, and construction scheduling.

UK Admission Requirements

In order to get accepted into a university course in Property Management, applicants must have achieved a minimum of a 2:1 in their undergraduate degree, or equivalent qualification, in a related subject such as Real Estate, Business, Economics, or Law. In addition, applicants must have achieved a minimum of a grade B in GCSE Maths and English.

In comparison to similar courses, the entry requirements for a university course in Property Management are quite high. Generally, courses in related fields such as Real Estate, Business, Economics, or Law will require a minimum of a 2:2 in their undergraduate degree, or equivalent qualification, and a minimum of a grade C in GCSE Maths and English. However, for a course in Property Management, applicants must have achieved a higher grade in their undergraduate degree and a higher grade in their GCSEs .

In addition to the academic requirements, applicants may be required to submit a personal statement and/or attend an interview as part of the admissions process. This is to ensure that applicants possess the necessary skills and knowledge to successfully complete the course.

UK Earnings Potential For Property Managers

The average salary for someone with a degree in property management can vary widely depending on the specific job and the location of the job. According to PayScale, the average salary for a UK property manager is £25,000 per year. This can range from £17,000 to £40,000 per year.

In terms of trends in the job market, the demand for property managers is expected to increase in the UK over the next few years. This is due to a combination of factors, including an increasing population, a growing demand for rental properties, and the need for more efficient management of existing properties.

In addition, the UK government has implemented several initiatives to encourage the development of new housing, which will also create more jobs in the property management sector.

Similar Courses in UK

Other university courses related to Property Management are Building Surveying, Real Estate Management, and Property Development.

Building Surveying focuses on the technical aspects of property management, such as building regulations, construction and maintenance. It also covers legal aspects such as landlord and tenant law.

Real Estate Management is a more business-focused course, covering topics such as marketing, finance, and economics. It also covers the legal aspects of property management, such as contracts, leases, and taxation.

Property Development is a more specialized course that focuses on the development of new properties, such as the design, planning, and construction of new buildings. It also covers the legal aspects of property development, such as planning permission and zoning regulations.

The key difference between these courses is the focus. Property Management is a broader course that covers all aspects of property management, from the technical to the business aspects. Building Surveying and Real Estate Management are more specialized courses that focus on specific aspects of property management, while Property Development focuses on the development of new properties.

UK Curriculum

The key topics and modules covered in a university course in Property Management include:

• Introduction to Property Management: This module covers the basics of property management, including the legal and regulatory framework, the role of the property manager, and the key principles of property management.
• Property Law: This module covers the legal aspects of property management, including landlord-tenant law, contract law, and property rights.
• Property Valuation: This module covers the principles of property valuation, including the different methods of valuation and the factors that influence the value of a property.
• Property Maintenance: This module covers the basics of building maintenance, including the inspection and maintenance of buildings, the use of preventive maintenance, and the management of repairs and renovations.
• Property Management Accounting: This module covers the basics of property management accounting, including the use of accounting software, the preparation of financial statements, and the management of accounts receivable and accounts payable.
• Property Management Marketing: This module covers the basics of property management marketing, including the use of marketing strategies and techniques, the use of social media, and the use of digital marketing.
• Property Management Technology: This module covers the use of technology in property management, including the use of software, the use of mobile applications, and the use of cloud-based services.

Alumni Network

Notable alumni from the course in Property Management include real estate developer and investor Sam Zell, who is the founder of Equity Group Investments and Chairman of Equity International. Zell has been involved in many large-scale projects, including the purchase of Anixter International and the purchase of the Tribune Company. He is a major philanthropist, having donated millions of dollars to various causes.

Other notable alumni include real estate mogul Donald Trump , who is the founder of The Trump Organization, and real estate investor and developer Richard LeFrak , who is the founder and CEO of the LeFrak Organization.

Alumni events and networking opportunities are available through the Alumni Network, which is a platform for alumni to connect with each other, share experiences, and stay up-to-date on the latest news and events. The Alumni Network also offers mentorship programs, career development resources, and networking events.

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14 Examples of a Great Real Estate Mission Statement

Published by Brian E Adams on March 18, 2024 March 18, 2024

Start With Why .

Your brand, your customer avatar, your prospecting methods, everything originates from your business mission.

Figuring out who you are, and who you are not , is an important first step in giving your real estate business a purposeful direction .

Once you have a mission statement, you can then begin building your business, value propositions , and personal brand from those core values.

Table of Contents

• Mission vs Strategy vs Value Proposition vs USP

Examples (Written)

Examples (video).

• Steps to a Great Mission Statment

Mission v Strategy v Value Proposition v Unique Selling Proposition

It’s easy to confuse missions, value propositions, and strategies. But don’t!

It is important that your mission be a short and concise statement that you can memorize. If you have a team, everyone on your team should be able to recite it from memory.

It does no good to have a mission statement saved in a Word document somewhere. If you and your team cannot remember your mission from memory, then you do not have a mission.

• EXAMPLE: Hood Homes Blog is the most trusted authority on Killeen, TX single-family real estate investing.
• EXAMPLE: Knowledgeable, Local Expert, and Investor Savvy.
• EXAMPLE: Hood Homes Blog creates blog content on all topics Killeen, TX as well as real estate in order to earn trust in local knowledge and expertise. Posts regularly in Bigger Pockets to establish oneself as a local investor expert. Attend local auctions.
• EXAMPLE: Hood Homes Blog performs commercial grade underwriting on SFR assets for investors.
• EXAMPLE: Hood Homes Blog offers discounted commissions for repeat customers like investors.

Remember, your mission is not “to make money”.

Yes, real estate is a business, the purpose of which is to be profitable and provide income for yourself and your employees. But you earn income when you trade something of value. Clients hire you and pay you because you are giving them value.

What is the value you are selling? That is how you should think about your mission, and money comes later.

Halton Pardee + Partners

• Knowledgeable . We strive to understand our markets and our clients’ needs.
• Connected . Relationships are everything to us; we connect people to their homes and to their communities.
• Passionate . We love what we do. We believe that working with “all heart” can change the world.
• Playful . We never take ourselves too seriously. Real estate can be, dare we say, fun!
• Upstanding . Our clients’ needs and best interests are at the heart of everything we do.
• Effective . We set a high bar and move mountains to exceed expectations.

We work as a team.

Our concierge brokerage model made up of specialized departments provides our clients with an unparalleled experience in buying, selling, or leasing a home.

DeLeon Team

DeLeon Realty values teamwork and interdisciplinary collaboration as a path to insight and excellence in our work. Our company’s team of committed professionals embrace the following core values:

• Quality : We deliver only excellence and aim to exceed expectations in everything we do.
• Integrity : We conduct ourselves in the highest ethical standards, demonstrating honesty and fairness in every decision and action.
• Agility : We execute expeditiously to address our clients’ needs.
• Courage : We make decisions and act in the best interests of our clients, even in the face of personal or professional adversity.
• Respect and Trust : We treat our clients and each other with dignity and respect at all times.
• Fun : We believe in having fun at work and with each other.

Ben Kinney Companies

The Ben Kinney Team strives to perfect the systems and strategies that get more homes sold for the most amount of money in the least amount of time.

We tap into our team’s unparalleled knowledge of the local real estate market, real estate tech tools, and aggressive marketing and search engine strategies to help sellers achieve the best possible success in pricing, showing and marketing their properties.

What Sets Us Apart

At Ben Kinney Companies, we have a defining culture of doing much more than just selling real estate. As a Keller Willams affiliated organization, we share the KW culture of serving each other, our communities and our planet. Our mission, vision, values and culture differentiate us as industry innovators and leaders.

Delivering the dream of home ownership everywhere. All branches of the Ben Kinney Companies have this same goal, because owning real estate provides security, safety and opportunity for individuals. The technology we build helps real estate agents become more efficient at their job and find more customers to deliver on that mission. Our training prepares agents to be even better by utilizing exceptional techniques and systems, and the Ben Kinney Teams constantly help families find and sell homes.

Win, Make, Give, and Do Good.

We want to win at what we do, and we do all we can to help our customers, agents and employees build wealth. We love to work with people who are passionate about working hard and also giving back to their communities in a big way.

H.E.A.L.T.H.

Our values are what everyone who works at Ben Kinney Companies strives for each day, and they are applicable to any companies we work with. These values are also the metric we use to decide to invest or get in business with others. We believe our team’s success is determined by our ability to maintain our HEALTH, which is defined by our core values:

• Extraordinary results
• Accountable in all things
• Leaders only

The Loken Group

Mission Statement

Our mission is to inspire a positive, lasting impact.

• HUMBLE. We never forget that we owe everything to the efforts of each team member, our families, and our clients.
• GRIT. We persevere in our efforts no matter the obstacle with a high sense of urgency and always keeping our team and clients top of mind.
• INTEGRITY. We promise to always do the right thing for our team, our business, and our clients, resulting in mutual success.
• SERVANT LEADERSHIP. We are passionate about giving back in the communities we serve.
• ACCOUNTABLE. We operate with a high level of accountability, taking full ownership in delivering on our commitment to excellence.
• INNOVATIVE. We pursue excellence by pushing each other to be better every day and seeing possibility instead of limitation.
• SOLUTION-BASED. We are resourceful, always seeking to discover a solution and providing options for any concerns that arise.

Chantel Ray Real Estate

To glorify God by putting our clients’ interests above our own.

Vision Statement

To change the lives of the communities we serve through abundant giving.

Our Core Values

• Think win/win
• Be a go getter
• Follow up and follow through
• Address issues head on
• Do the right thing
• Let your yes be yes and your no be no
• Drive the bus, land the plane

We hold all of our team members accountable to embrace the following core values:

• CRUSH IT: We are committed to excellence and embrace change
• COMMUNICATION: We seek to understand and communicate clearly
• RESPECT: We respect the thoughts and time of those around us
• INTEGRITY: We always choose to do the right thing and operate professionally
• LEADERSHIP: We seek to edify, motivate and inspire others
• HUMBLE: We are grateful and check our ego’s at the door
• OWN IT: We are accountable and are accountable for our actions
• WELL BALANCED: With our commitments and our temperaments
• PROACTIVE: We innovate and constantly improve
• UNITY: We have fun, encourage and celebrate the journey TOGETHER!

To redefine the method in which real estate is sold.

To empower our team to deliver the best service and to empower our clients to reach their real estate goals.

The BREL Team

We think that you should expect more from your real estate experience.

• More services and inclusions
• More experience and expertise
• More marketing power and exposure
• More expert guidance and truth

As a team, we’ve pooled our talents and resources and invested in specialized in-house experts focused on staging, marketing and administration. Which means our agents are left to….service our clients.

How does that benefit the Buyers and Sellers who work with BREL?

• More attention
• More competent agents
• More communication

Our agents sell homes. They build relationships. They problem-solve. They negotiate. They go into scary basements. They discover neighbourhoods. They obsess over prices, market values and the newest, hottest listings. They make sure our clients don’t buy the wrong home. Meanwhile, the rest of the BREL team does what they do best: Next-level staging. Killer photography. Powerful marketing. Rock-solid paperwork. Concierge services for our clients.

It’s Win/Win. And it’s all included in our commission: Solid Experience. Real Results. Full Transparency. Communication Guaranteed.

We Believe In:

• Embracing fresh ideas and bold thinking
• Being real and transparent
• Being responsive and available
• Obsessing about the details
• Doing the right thing for the long term
• Doing what we love and outsourcing everything else
• Being ourselves

Ryan Smith Home Selling Team

OUR CORE VALUES

As our team has grown, it’s become more and more important to identify and outline the core values that guide everything we do. Our core values develop and define our culture, our brand, our business strategies and who we are as professionals in today’s corporate world. It is our goal to consistently live these core values out in our lives on a daily basis and we encourage both our teammates and our clients to hold us accountable to these values.

• Innovate and lead
• Embrace accountability
• Focus on solutions
• Build relationships and have fun
• Be great and never settle

OUR MISSION STATEMENT

In addition to our core values, our mission statement more clearly defines our true purpose as an organization and further enhances our team culture. We are unified in consistently living out our core values and performing our professions in direct alignment with our mission statement.

We are dedicated to providing world-class service and market-leading expertise to our clients. We are passionate about providing the extra value that others simply will not. Fanatical integrity and consistently impressive results will be the signature of our service. Our collaborative spirit and desire to grow will help us achieve the goals we set. We will make the families we serve feel special, creating raving fans, and help them truly win. We will succeed because we will not let our clients fail.

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Next Steps to a Great Mission

Good mission statements are one of the most important elements of good leadership.

The Army knows this. The entire world of military tactics and operations revolves around “Mission Command” and the 5 paragraph operations order (OPORD). The most important element in an OPORD is paragraph 2: The Mission.

Your business needs to start with the why. Start with the mission.

Start With Why: How Great Leaders Inspire Everyone to Take Action

Simon Sinek

Business coach Simon Sinek wrote Start With Why , a fantastic book about how successful business leaders begin with their mission.

It may seem like common sense, yet countless businesses fail to inculcate their mission.

The consequence is a decision-making process that is misaligned with company goals, wasted effort, and, ultimately, failure.

A mission is much more than a feel-good kumbaya slogan to paint on your office wall.

Hopefully, these are some useful starting points to build your company mission and setting goals for your real estate business!

Updated March 18, 2024; Originally published September 27, 2018.

Hello. Am studying here, property development. Trying to create a suitable vision statement only.

Thank you for the information.

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Understanding the Personal Financial Statement

Understanding the personal financial statement  .

Real Estate investing is a team sport and it’s important to leverage the collective power of the deal team to get a deal done.  Whether the team is looking to finance a multifamily deal or to market themselves to potential brokers and sellers, it’s necessa ry to provide a thorough and accurate accounting of their individual and collective financial condition.  The easiest way to do this is through the creation of a  Personal Financial Statement (PFS) .  

Personal Financial Statement – Defined  

A Personal Financi al Statement is a document that contains a detailed accounting of an investor’s  assets,   liabilities,  and income and it’s used to provide evidence of financial strength and/or ability to close on a deal.  In a multifamily transaction, providing a Personal F inancial Statement serves two purposes:  

1.  It demonstrates the ability to support a loan if necessary :  In multifamily lending, there are two types of debt,  Recourse  and  Non-Recourse .  If a lender requires that a deal have “recourse” it means that they requi re the personal guarantee of the principal(s) in the loan transaction.  Providing a guarantee gives the lender the legal means to pursue the personal assets of the loan  “ guarantor(s)”  should a deal go bad.  In a non-recourse deal, there are no personal gu arantees.    

To ensure that the guarantors have the personal capability to repay a loan, the lender will ask them to provide a Personal Financial Statement.   As a general rule of thumb, a lender wants to see post transaction liquidity of at least 10% of t he loan amount 2  and post transaction net worth of 100% of the loan amount.  If there are multiple guarantors, these rules apply to them collectively.  

2.  It inspires Broker/Seller Confidence :  The other purpose of a Personal Financial Statement is to inspire  confidence in brokers and sellers that an investor has the financial wherewithal to close on a deal.  

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10 Things You Should Know About Selling Your Home to Downsize in Retirement

It's no picnic selling your home at any stage of life. Retirement has its own challenges and solutions.

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Kay and Jim Schlembach could be considered America’s poster children for downsizing. After a career at ExxonMobil in Houston, Jim retired at age 62, and the couple bought a 3,200-square-foot contemporary on a wooded lot in Clifton Park, N.Y., near Albany. 

It was a big house to entertain their kids and grandkids. But the Schlembachs had  a strict 10-year timeline. Now at ages 62 and 72, respectively, Kay and Jim have decided to downsize to their 850-square-foot condo in Richmond, Va.

“We made the decision that we were not going to be a burden to our children and that we would take care of our aging process and living arrangements,” says Kay. “These are hard conversations to have. America doesn’t deal with death very well, and aging is difficult.’’ 

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The Schlembachs put their home on the market in March. The open house brought more than 200 visitors, and within three days, they had received 10 offers — all for well above the asking price of $600,000. Eight days later, they were under contract for more than $700,000.

The Schlembachs may be among the most proactive downsizers in America, but they’re not alone. According to the National Association of Realtors, baby boomers are on the move. They are the largest group of both home sellers and buyers in the country. 

Finding a smaller dwelling that checks all the boxes — geographically, financially, emotionally, and physically — is a smart thing to do. But first, you have to sell. 

Here’s some of what you need to know:

1. Know what your home is worth 

Homeowners can get a basic understanding of what their home is worth by tooling around on Zillow, Realtor.com, and other online sites that have estimator tools. But it’s also wise to consult with at least two or three local real estate agents. 

And don’t go with your cousin’s friend who just got her real estate license. The Schlembachs had a checklist and insisted on “a seasoned and responsive broker, with extensive knowledge of our local market conditions, solid comps, optimal listing timing, pricing based on data-driven dollars per square foot, days on market, and technological aspects such as photography, staging and Internet exposure.’’ 

2. Hire a real estate agent 

About 10% of homeowners in 2021 sold their homes without a real estate broker. That saved these sellers about 5% or 6%, which is the rate of commission most real estate agents charge.

But selling your own home can be a lot of work and stress and might not generate the best price. The best agents have expertise in local housing market trends and can generally generate higher prices because of their market knowledge. Plus, there’s a lot of paperwork between the legal contract and contingencies of sale, like inspections, compensation for defects and disputes that can arise en route to closing. Some states require one or both parties to have an attorney. 

3. Negotiate the commission rate 

Savvy sellers should have a frank discussion with any agent they interview. Real estate commissions have always been negotiable, but sellers rarely had much opportunity to haggle. 

That’s changing rapidly. In October the realtors’ association and several brokerages were hit with a $1.8 billion judgment in a class-action antitrust suit that said commissions were artificially high. Then, in March, the association reached a nationwide, $418 million settlement of claims that the industry conspired to keep commissions high. 

The settlement, which is pending approval, promises to change the way real estate commissions are paid. Realtors agreed, for example, to stop requiring sellers to pay buyers agents’ commissions. The changes are expected to go into effect in July. As many as 50 million recent home sellers may receive compensation after the settlement is approved. 

4. Understand the housing market 

Demand for properties is high. Mortgage rates are down from their October 2023 peak. But low inventory and higher prices are putting baby boomers on a collision course with their desire to make a move to something smaller, cheaper or easier to manage. 

In February, Federal Reserve Chairman Jerome Powell said he believes the U.S. housing market is undersupplied and will remain so for years. That should concern downsizers who are hoping to trade what they have for something better, only to find market conditions discouraging. 

“My advice would be for people looking to downsize is to really do their research on the impact this decision would have. With the current situation of the real estate market, the downsized property may be significantly more expensive in not only price, but also in taxes, HOA fees, interest rate, etc,’’ says Andrew Petersen , an agent in Pompano Beach, Fla. 

5. Declutter, donate, throw away 

Stop asking your kids if they want Aunt Emma’s old China. (They don’t.) Specialists can help manage all aspects of decluttering and downsizing, starting with the National Association of Senior & Specialty Move Managers .

Barbara Feldman, a relocation specialist in Manhasset, N.Y., has been helping clients since 2007. She’s seen it all and her advice after helping folks downsize — or “right size” — is simple: “Downsize now!” 

“We buy too much and keep too much,” says Feldman. “My advice is that if I have something and I can replace it in 20 minutes for less than $20, let it go.” 

6. Stage your home 

Sellers need to maximize all the assets of their homes and minimize any feature that will cause buyers to balk . In a time when most sellers have amassed equity in their homes, spending a little to wow buyers is a smart investment in your quest to successfully downsize.

“Staging helps the purchaser visually see the potential of the home and leads to an emotional buy,” says Manhattan interior designer Ronnie Rosenberg. “It also usually brings in a higher price and a quicker sale.’’ 

7. Downsize earlier rather than later 

"Downsizing has a much better chance of being a success when it’s a choice,” says Feldman. A majority of her clients are between the ages of 70 and 80 and by this point, she says, the need to move is more of a “mandate” than a conscious decision.

“It’s daunting for so many people, emotionally and physically.” she says. “They’re experiencing a loss of independence and they express that. They say ‘I used to be able to do this but now I can’t.’ ” 

8. Know your home’s cost basis 

Homeowners sitting on a lot of equity may feel like they’ve hit the lottery. But records and invoices for all the repairs and upgrades tell a different story about what your home cost. 

For tax purposes, a home improvement is any expense that materially adds to the value of your home, significantly prolongs its useful life or adapts it to new uses. Documenting these items can reduce your capital gains exposure and, for buyers, demonstrate the investment you’ve made in the home, helping to justify the list price. 

9. Consider the tax implications 

If you’ve lived in your house for 20 or 30 years, you may be in for a shock when you sell it. A tax shock, that is, as you may be facing capital gain tax on any profit over $500,000 (for married couples). The cost of selling can be significant, says fee-only financial adviser David Wattenbarger in Chattanooga, Tenn. 

On the other hand, selling may not be the best alternative from a tax perspective. “ A highly appreciated property left to an heir may qualify for a ‘step up’ in basis at the death of the owner, which could avoid the realization of a capital gain,’’ says Wattenbarger. 

10. And there will be plenty of costs you weren’t expecting 

Downsizing usually coincides with a move to a new neighborhood or 55-plus development with greater amenities, especially in warmer states with cheaper taxes. Think Florida. But the residents of the Sunshine State are seeing skyrocketing insurance and association fees along with higher home prices. 

Warm weather and no income tax come with a hefty price tag. “I find most people are surprised not only at how expensive property is in South Florida, but also the cost of property taxes and insurance,” says Petersen, the agent in Pompano Beach. “They can be significant enough to offset those other benefits.’’ 

Note: This item first appeared in Kiplinger’s Retirement Report, our popular monthly periodical that covers key concerns of affluent older Americans who are retired or preparing for retirement.  Subscribe for retirement advice  that’s right on the money.

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Laura Vecsey is a former sports and political columnist for major daily newspapers in Seattle, Baltimore, Albany NY and Harrisburg PA. She has also done extensive writing about real estate with Zillow, StreetEasy, Keller Williams and eXp Realty. She has contributed to numerous news publications (The New York Times, The Guardian, AARP, DC Report) and is a licensed real estate agent in Saratoga Springs, NY.

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How PR Can Build Trust and Credibility for Real Estate Brands Follow these insights and actionable tips for leveraging PR to enhance the reputation and visibility of your real estate brands.

By Jessica Wong • Apr 8, 2024

Key Takeaways

• Public relations helps real estate agents establish customer relationships with property buyers, sellers and other stakeholders long before the actual property changes hands.
• To be successful in the long term, real estate agents and businesses need to differentiate themselves from their competitors.

Opinions expressed by Entrepreneur contributors are their own.

Purchasing a new home is the biggest financial transaction most people make in their lifetime. Deals are closed with the help of legal professionals following significant research and due diligence. Still, real estate transactions are based on trust between clients and real estate agents. Building trust takes time and often starts long before the actual purchase process. Using public relations (PR) as part of their digital marketing strategy, real estate agents can boost credibility and strengthen their reputation to create a trusted brand.

The real estate sector is highly competitive. To be successful in the long term, real estate agents and businesses need to differentiate themselves from their competitors . Building trust and gaining credibility with relevant stakeholders are two of the critical components of this process.

A trustworthy real estate agent is an agent who is honest and works in the best interest of their client. When it comes to purchasing a new home, for example, a trustworthy agent will not try to hide the need for potential repairs to secure a quick sale. Instead, they will advise their clients on how best to proceed.

As a result, agents build credibility with their clients, which may lead to recommendations and repeat business.

Related: How To Build a Strong Real Estate Brand Online and Increase Trust With Clients

Public relations in the context of real estate

Real estate agents can build trust and credibility through direct interactions with their stakeholders, but this will likely be very slow. Public relations offers an ideal tool to accelerate this process even before agents meet prospective buyers and sellers.

Public relations encompass a wide range of activities, all of which work to improve a real estate agent's reputation and increase brand visibility and trust. Media relations, community engagement, reputation management and crisis communications can all be part of a successful public relations strategy.

While these tactics are closely related to other marketing activities, there is one essential difference. Messages transmitted and stories told via public relations benefit from third-party endorsement, adding a higher level of credibility to a real estate brand's messages.

Related: How Real Estate Agents Can Leverage the Power of Public Relations

Building media relationships

Media relations is perhaps the best-known subdiscipline of PR. Most real estate businesses may be familiar with distributing press releases to relevant media outlets. This is media relations in its most basic form but not its most effective.

Highly successful media relations are created by forming relationships with critical journalists, editors and other influencers in real estate media outlets. Rather than simply sending press releases to these journalists, PR professionals spend time to understand their needs and pitch stories that benefit the brand and the publication's audience. Over time, journalists see your real estate business as a source of reliable information that not only fills proverbial column inches but resonates with their readers and viewers. Cultivating these relationships requires consistent effort, but the results can transform a brand's position in the real estate sector.

Establishing thought leadership

One of the most effective ways to become known as a trustworthy, credible real estate agent is to establish thought leadership within your chosen market segment. While real estate agents can start the process through their website or social media channels, partnering with third-party media outlets is often more effective.

Consider sharing your expertise by offering guest articles or opinion pieces and participating in media interviews. Taking advantage of speaking engagements and entering coveted industry awards will also help you grow your reputation as a leading real estate agent.

Digital PR channels

Just a few years ago, PR was largely confined to print and broadcast media. Digital technology has truly changed the playing field for public relations , offering brands a wider choice of channels to communicate with their audiences.

Blogs, vlogs, social media, podcasts and other online publications all offer excellent opportunities to share and amplify your real estate brand's message and reach target audiences. While this may seem overwhelming at first, remember that not every channel fits every brand. Choose your messages carefully so they can truly resonate with their recipients.

Many digital PR channels are built around interaction with your audiences. Posting information is not enough. Your reputation is equally built on how you engage with online communities by replying to messages and responding to inquiries, for example.

Related: How to Choose a Reliable PR Agency in 6 Steps

Managing crisis communications

Despite their best efforts, any real estate agent may find themselves in an adverse situation. Perhaps there is a delay in the completion of a development you were selling off-plan? Or maybe the new owners of a home you sold discovered major problems as soon as they moved in?

In these situations, it is important to have a proactive crisis communications strategy in place. Start by identifying potential risks that may lead to crises and prepare potential responses. These preparations allow you to deal with crises timely and mitigate reputational risks as well as possible. Aside from being prepared, maintaining transparency in your interactions and communications with stakeholders will go a long way toward effective crisis communications.

Measuring PR success

Like all marketing activities, public relations campaigns need to be assessed for their impact and effectiveness. Measuring success starts by defining metrics and key performance indicators (KPIs).

Going back to the traditional press release , real estate agents may want to track how often their release was picked up. When it comes to digital marketing channels, measuring engagement through likes, shares and comments on an article can give you a good idea of the piece's impact. Website traffic and brand sentiment are two more meaningful ways to measure impact.

Public relations helps real estate agents establish customer relationships with property buyers, sellers and other stakeholders long before the actual property changes hands. By building relationships with relevant journalists, becoming known as an expert in the field, and using digital media channels to reach new audiences, real estate agents can lay the groundwork for success for years to come.

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Kim Ji Won’s Image Totally Shatters — Netizens React To Company’s Statement On Her Recent Real Estate Purchase

It was previously reported that actress Kim Ji Won had made a purchase of a multi-million dollar building in Gangnam. The building was bought for ₩6.30 billion KRW (about $4.57 million USD) in 2021, and boasts a prime location near Gangnam-gu Office Station. It has one basement and five above-ground floors.

Netizens found things suspicious, and looked up the purchase. It was found that she had made the purchase through “Jiwon Entertainment Co, Ltd,” a company where she is the representative and only worker. Netizens were quick to accuse her of setting up a paper company to make the purchase. Netizens quickly pieced the timeline together, accusing her of purposely planning to evade taxes. As many individuals set up paper companies to try to make use of real estate tax waivers for commercial use, a law was put in place. Companies are only exempted from this tax if they make their purchase five years after the company was set up. Netizens found that Kim Ji Won set up Jiwon Entertainment in March 2016, and made her building purchase five years later in June 2021.

Netizens Find Evidence To Accuse Kim Ji Won Of Planned Tax Evasion

On April 19, 2024, her agency High Zium Studio made a statement to Herald Pop . They briefly stated that “ it is hard to confirm as this is the artist’s personal matters. ” In response to that, netizens have been coming down harsh on the star.

• If celebrities make their fortune through popularity with the public, can’t they stay away from real estate investments? They’re already so rich, while the regular folk have to slave away due to rising land prices.
• She’s in the wrong if a paper company was involved. Even if she’s not making any profits now, she could in the future. Her intentions from the start weren’t pure. Hyeri was in the wrong for this too.
• It’s so different from her image, ah.
• I’ve never cursed at someone for this reason before, but if she tried to evade taxes that way, then it’s a true problem. It’s not the matter of if she’s earning profits or not from the purchase and sales prices. It’s right that people have a problem with how she set up a company for such reasons. It’s so funny how people are trying to differentiate between kind paper companies and evil ones.
• I’m curious, who are the top stars who don’t invest.
• It’s the same case, but Kim Ji Won is getting cursed out, while Hyeri isn’t?
• It’s a paper company?
• People are just jealous I guess.
• It’s funny how people are saying she didn’t do anything wrong because she hasn’t made money from sales yet. Then is she using the building for any business now? LOL. She’s waiting on the right time to sell the building for the most she can. It’s just a difference of if her investment is successful or not. It’s true that she bought it in the end to make a profit of sales.

Kim Ji Won previously built up a positive image of a hard worker. She has been in the industry for close to 14 years now. She made her debut through High Kick Through The Roof 3 after gaining popularity as BIG BANG ’s CF partner for Lollipop phones.

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The Future of the Multiple Listing Services

Dear Monty: Will all the changes in the real estate industry affect the multiple listing service in the future?

Monty's Answer: What will happen to the MLSs is the day's question. The answers of seasoned industry followers, such as mainstream media, real estate agents, columnists, technologists and others, vary widely. The best way to respond to the question is to provide background information on the MLS model and share various opinions; the changes are recent, and many conflicting opinions are being touted.

MLSs (plural) is the correct terminology because there is not one national MLS but 565 regional MLSs. Many of these organizations, but not all, are owned by individual boards of realtors. Independent real estate companies operate private companies, and there are boards of realtors that do not participate in any MLS. While the National Association of Realtors is recognized as the go-to authority, it is not an independent consumer-driven government agency like the Federal Trade Commission or the Department of Justice. NAR is a trade association with significant resources it uses to promote and protect its customers — the dues-paying real estate agents. Several government agencies involved in the litigation see a substantial conflict of interest. Others who see these conflicts of interest are the consumers litigating for fairness in class action and other types of litigation. They view the playing field as being tilted for the brokers and agents.

— The NAR has created a committee and developed what they see as the solution. They want to modernize the industry to bring it up to date. The committee's name is the MLS Round Table. The facilitator of the MLSRT, Stefan Swanepoel, says that "MLSs can remain relevant if they innovate and lead the transformation of the multiple listing services offered to real estate professionals."

— The Consumer Federation of America is a Washington, D.C., watchdog and consumer advocate. In February, they commented on one MLS litigation and the proposed settlement.

— Many tech companies have been involved in real estate for many years. They are called PropTech companies. Examples are Zillow, Redfin, and Realtor.com (not owned by NAR — a private company).Glenn Orgin wrote an article for Forbes Magazine reporting on where the industry is going. Another tech company, CoStar, has entered the residential market with the goal of taking market share from the incumbents listed above and commented on recent MLS lawsuits in September 2023.

— Hacker News is an online publication you've never heard of, with over 100,000 subscribers and roughly 2.6 million views daily. These are the technical engineers who build the platforms you visit every day. They shared stories and opinions of 300-plus community members responding to the announcement of Sitzer/Burnett in April 2019.

Trial observers felt that the plaintiff's expert witness did an excellent job convincing the jury that the buyer-broker rule violates many laws of the land. He also convinced the jury that eliminating the buyer-broker rule would save home buyers billions. While all the parties involved want their viewpoint to prevail, there will be appeals on the way. Only time will tell.

Richard Montgomery is a syndicated columnist, published author, retired real estate executive, serial entrepreneur, and the founder of DearMonty.com and PropBox, Inc. He provides consumers with options to real estate issues. Follow him on Twitter (X) @dearmonty or DearMonty.com.