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Marketing is fundamentally concerned with the description and prediction of decision outcomes, involving all aspects of the firm that relates to its customers, competitors, distributors, and business regulators. It is an interdisciplinary field that draws theories and methodologies from a variety of sources including psychology, sociology, mathematics, statistics and economics.
The doctoral program in Marketing is designed to produce scholars. We train our graduates to become academics in a university setting. We aim to produce teachers and researchers. If your interest is consulting, industry or other non-university sector employment, you would be better to pursue a MBA or MSc degree.
Marketing doctoral students take a series of courses, including research methods, marketing theory, consumer behavior, judgment and decision making, experimental design and others drawn from non-business areas such as economics, psychology, statistics and sociology. Other aspects of the program are tailored to fit the student’s own research, teaching and professional interests.
In the marketing seminars, students normally participate in sessions related to their areas of expertise and research interests. Students consider recent scholarly work in the field, develop research approaches, increase their understanding of conceptualizations and models, and develop the ability to solve managerial problems in marketing. The seminars are sequenced so that in one seminar you will be with others who have entered the program earlier, and in a second seminar, with those who enter the program after you.
Areas of Research Focus
- Psychology of money
- Financial decision-making
- Experiential consumption and emotions
- Social influence
- Big data and machine learning
- B2B and B2C relationships
- Marketing strategy
- Temporal perception and consumption
- Self-control and consumption
- Political marketing
- Charitable behaviour
- View our Google Scholar Page
- View the Research Database
PhD Student Opportunities
A small but highly competitive cohort of students is accepted into the marketing stream of the PhD program every year. Students have varied experiences coming from industry, Master's programs, and government. Supervisory relationships among faculty members and students are close and begin soon after entering the program. As such, it is recommended that applications are tailored to highlight alignment with specific faculty members and their corresponding areas of research focus, which are listed above and available on faculty webpages (e.g., June Cotte , Rod Duclos , Guneet Kaur Nagpal , Miranda Goode , Kirk Kristofferson , Zhe Zhang ).
Frequent interactions allow marketing faculty to personalize students’ coursework and to guide development of a research project pipeline that merges overlapping interests with their unique backgrounds. In addition to Ivey’s competitive internal funding structure, marketing PhD students have a strong record of securing additional external funding, both provincially and federally, and our graduates attain tenure track positions at attractive institutions in Canada, Unites States, and Europe. The Marketing group welcomes applications from qualified candidates.
PhD Graduates
The doctoral program in Marketing is designed for those interested in pursuing academic careers in marketing at top business schools.
Dr. Poornima Vinoo (2022 PhD)
Assistant Professor, Indian School of Business
Two Essays on Everyday Financial Decisions
Every day consumers make numerous financial decisions which have the potential to increase or decrease their wellbeing in the short-term or long-term. For instance, choosing to pay only the minimum due on a credit card bill can increase liquidity and wellbeing in the short-term, but increase debt and decrease wellbeing in the long-term. My work examines two such instances of everyday financial decisions which influence consumer wellbeing... Read more about this thesis
Dr. Michael Moorhouse (2021 PhD)
Assistant Professor, Lazaridis School of Business and Economics, Wilfred Laurier University
Trust and Bias in Peer-to-Peer Ratings: Why Peer-to-Peer Service Ratings are Nearly Always Positive, and How They Can be Fixed
Transactions in the peer-to-peer sharing economy carry high risk and uncertainty. Consumers exchange with non-professional providers with whom they have no past history, and must rely on ratings and reviews for choice selection. However, there is a large positive bias in the ratings, making differentiation difficult, and causing some consumers to lose trust. Despite these concerns, little progress has been made to demonstrate the cause of the bias or how it can be fixed. I address this gap by demonstrating that consumers evaluate peer-peer experiences based on trust. This trust evaluation, in concert with network and social factors, contributes to the bias... Read more about this thesis
Dr. Jun Hyun (Joseph) Ryoo (2021 PhD)
Assistant Professor, W. P. Carey School of Business, Arizona State University
Essays on Information Asymmetry and Leakage
Since the underlying qualities of products and firms are not readily apparent, information asymmetry exists at the heart of marketing. This dissertation investigates information asymmetry that is present specifically between: (1) firms and consumers, and (2) firms and investors. I advance our knowledge of how information asymmetry can be reduced in beneficial ways for the firm either by voluntary or involuntary means... Read more about this thesis
Dr. Amir Sepehri (2021 PhD)
Assistant Professor, ESSEC Business School
Ideas Worth Spreading? Adverse Effects of Information Load in Online Communications
What makes public addresses such as online talks successful vs. not? Across seven field and lab studies, I find that information overload hurts consumer adoption. The cause? Processing disfluency. Information overload makes a message more difficult to process, which in turn reduces liking and interest. The effect disappears among audience members with greater need for cognition, a personality trait marking a penchant for deep and broad information-processing. My empirical investigation concludes by documenting the counter-intuitiveness of the findings (i.e., how consumers mispredict which talks they actually (dis)like)... Read more about this thesis
Dr. Peter Nguyen (2019 PhD)
Assistant Professor, Miami University in Ohio
Two Essays on Consumer-Generated Reviews: Reviewer Expertise and Mobile Reviews
Over the past few decades, the internet has risen to prominence, enabling consumers to not only quickly access large amounts of information, but also openly share content (e.g., blogs, videos, reviews) with a substantially large number of fellow consumers. Given the vast presence of consumers in the online space, it has become increasingly critical for marketers to better understand the way consumers share, and learn from, consumer-generated content, a research area known as electronic word-of-mouth. In this dissertation, I advance our understanding about the shared content generated by consumers on online review platforms... Read more about this thesis
Dr. Vivek Astvansh (2018 PhD)
Associate Professor of Quantitative Marketing and Analytics, McGill University
Toward a Better Understanding and Management of Product Recall
Product recalls have become increasingly common across product categories and countries. Although recalls pose adverse consequences for businesses, regulatory agencies, and society, they also test these stakeholders’ resilience in the face of adversity. Perhaps because scholars from multiple disciplines have studied recalls for nearly four decades now, a large number of terms, most of which stay undefined, has been used to describe recalls and several closely related yet distinct phenomena. We also lack a framework that can help synthesize our knowledge and guide us toward questions that are both interesting and relevant. Finally, there has been no attention to the fundamental question of what firm actions drive the effectiveness of recalls... Read more about this thesis
Discipline Coordinator
Professor Duclos is a behavioral psychologist. His research aims to articulate, predict, and shape human decision-making and behavior, all in the pursuit of consumer and societal welfare. Particular issues of interest include: the psychology of financial decision-making and risk-taking; how hormones impact willingness to pay; prosocial behavior; and judicial decision-making. His findings have appeared in premier marketing and psychology journals such as the Journal of Consumer Research , the Journal of Consumer Psychology , and the International Journal of Research in Marketing . His work has also been covered over 100 times in the popular press (e.g., TIME Magazine, CBS, NBC News, US News & World Report, Harvard Business Review ). He owes his PhD to the University of North Carolina at Chapel Hill and Duke University.
Prior to joining the Ivey Business School, he taught at the Hong Kong University of Science & Technology (HKUST) and the University of North Carolina at Chapel Hill (Kenan-Flagler Business School). His lectures range from intro courses on Marketing Principles to advanced courses on Global Marketing and Strategic Brand Management .
In addition to research and teaching, Professor Duclos consults for private, governmental, and nonprofit organizations. His clients range from the Americas to Europe to Asia.
Read full profile »
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Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)
Canadian immigration updates.
Applicants to Master’s and Doctoral degrees are not affected by the recently announced cap on study permits. Review more details
Go to programs search
The PhD Program in Business Administration welcomes applications from individuals planning research-oriented academic careers.
As well as gaining access to a world of knowledge and opportunity, Sauder PhD students benefit from the individual attention they receive from faculty members - right from the outset of the program. Our faculty members devote extensive time, energy and effort to developing the research capabilities of all of our PhD students.
For specific program requirements, please refer to the departmental program website
What makes the program unique?
Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here. Both the organizational culture and the promotion-and-tenure structure encourage active collaboration between doctoral students and faculty.
Quick Facts
Program enquiries, admission information & requirements, 1) check eligibility, minimum academic requirements.
The Faculty of Graduate and Postdoctoral Studies establishes the minimum admission requirements common to all applicants, usually a minimum overall average in the B+ range (76% at UBC). The graduate program that you are applying to may have additional requirements. Please review the specific requirements for applicants with credentials from institutions in:
- Canada or the United States
- International countries other than the United States
Each program may set higher academic minimum requirements. Please review the program website carefully to understand the program requirements. Meeting the minimum requirements does not guarantee admission as it is a competitive process.
English Language Test
Applicants from a university outside Canada in which English is not the primary language of instruction must provide results of an English language proficiency examination as part of their application. Tests must have been taken within the last 24 months at the time of submission of your application.
Minimum requirements for the two most common English language proficiency tests to apply to this program are listed below:
TOEFL: Test of English as a Foreign Language - internet-based
Overall score requirement : 100
IELTS: International English Language Testing System
Overall score requirement : 7.0
Other Test Scores
Some programs require additional test scores such as the Graduate Record Examination (GRE) or the Graduate Management Test (GMAT). The requirements for this program are:
The GRE or a comparable test is required. Please check the program website.
2) Meet Deadlines
3) prepare application, transcripts.
All applicants have to submit transcripts from all past post-secondary study. Document submission requirements depend on whether your institution of study is within Canada or outside of Canada.
Letters of Reference
A minimum of three references are required for application to graduate programs at UBC. References should be requested from individuals who are prepared to provide a report on your academic ability and qualifications.
Statement of Interest
Many programs require a statement of interest , sometimes called a "statement of intent", "description of research interests" or something similar.
Supervision
Students in research-based programs usually require a faculty member to function as their thesis supervisor. Please follow the instructions provided by each program whether applicants should contact faculty members.
Instructions regarding thesis supervisor contact for Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD)
Citizenship verification.
Permanent Residents of Canada must provide a clear photocopy of both sides of the Permanent Resident card.
4) Apply Online
All applicants must complete an online application form and pay the application fee to be considered for admission to UBC.
Tuition & Financial Support
Financial support.
Applicants to UBC have access to a variety of funding options, including merit-based (i.e. based on your academic performance) and need-based (i.e. based on your financial situation) opportunities.
Program Funding Packages
We provide a financial package that includes tuition plus $30,000 per year for the first five years of the PhD Program.
Average Funding
- 3 students received Teaching Assistantships. Average TA funding based on 3 students was $2,691.
- 6 students received Research Assistantships. Average RA funding based on 6 students was $19,626.
- 6 students received internal awards. Average internal award funding based on 6 students was $15,698.
- 1 student received external awards valued at $20,000.
Scholarships & awards (merit-based funding)
All applicants are encouraged to review the awards listing to identify potential opportunities to fund their graduate education. The database lists merit-based scholarships and awards and allows for filtering by various criteria, such as domestic vs. international or degree level.
Graduate Research Assistantships (GRA)
Many professors are able to provide Research Assistantships (GRA) from their research grants to support full-time graduate students studying under their supervision. The duties constitute part of the student's graduate degree requirements. A Graduate Research Assistantship is considered a form of fellowship for a period of graduate study and is therefore not covered by a collective agreement. Stipends vary widely, and are dependent on the field of study and the type of research grant from which the assistantship is being funded.
Graduate Teaching Assistantships (GTA)
Graduate programs may have Teaching Assistantships available for registered full-time graduate students. Full teaching assistantships involve 12 hours work per week in preparation, lecturing, or laboratory instruction although many graduate programs offer partial TA appointments at less than 12 hours per week. Teaching assistantship rates are set by collective bargaining between the University and the Teaching Assistants' Union .
Graduate Academic Assistantships (GAA)
Academic Assistantships are employment opportunities to perform work that is relevant to the university or to an individual faculty member, but not to support the student’s graduate research and thesis. Wages are considered regular earnings and when paid monthly, include vacation pay.
Financial aid (need-based funding)
Canadian and US applicants may qualify for governmental loans to finance their studies. Please review eligibility and types of loans .
All students may be able to access private sector or bank loans.
Foreign government scholarships
Many foreign governments provide support to their citizens in pursuing education abroad. International applicants should check the various governmental resources in their home country, such as the Department of Education, for available scholarships.
Working while studying
The possibility to pursue work to supplement income may depend on the demands the program has on students. It should be carefully weighed if work leads to prolonged program durations or whether work placements can be meaningfully embedded into a program.
International students enrolled as full-time students with a valid study permit can work on campus for unlimited hours and work off-campus for no more than 20 hours a week.
A good starting point to explore student jobs is the UBC Work Learn program or a Co-Op placement .
Tax credits and RRSP withdrawals
Students with taxable income in Canada may be able to claim federal or provincial tax credits.
Canadian residents with RRSP accounts may be able to use the Lifelong Learning Plan (LLP) which allows students to withdraw amounts from their registered retirement savings plan (RRSPs) to finance full-time training or education for themselves or their partner.
Please review Filing taxes in Canada on the student services website for more information.
Cost Calculator
Applicants have access to the cost calculator to develop a financial plan that takes into account various income sources and expenses.
Career Outcomes
Career options.
The PhD in Marketing and Behavioural Science is designed to prepare students for an academic career. The vast majority of our students have gone on to academic positions at universities worldwide. Our recent graduates have positions at research schools such as The University of Illinois at Urbana-Champaign, The University of Michigan, The University of Washington, Temple University, Simon Fraser University, Drexel University, and Nanyang Technological University.
Enrolment, Duration & Other Stats
These statistics show data for the Doctor of Philosophy in Business Administration in Marketing and Behavioural Science (PhD). Data are separated for each degree program combination. You may view data for other degree options in the respective program profile.
This program went through a name change in previous years that may have included curriculum changes. It was previously known as: Doctor of Philosophy in Business Administration in Marketing until 2021. Historical data on this page may include data collected under the previous name(s) of the program.
ENROLMENT DATA
Completion rates & times.
- Research Supervisors
This list shows faculty members with full supervisory privileges who are affiliated with this program. It is not a comprehensive list of all potential supervisors as faculty from other programs or faculty members without full supervisory privileges can request approvals to supervise graduate students in this program.
- Aquino, Karl (Organizational behavior)
- Ba, Wenjia (understanding sequential interactions, machine learning, revenue management, probability theory)
- Cavanaugh, Lisa (Emotions, Relationships, Self and Identity, Social Influence, Prosocial Consumption)
- Chandrashekaran, Murali (Management education, customer satisfaction, mergers and acquisition, innovation, international collaborations in education, Integration and professional development, strategic management of customer relationships, shareholder value, subsidiary performance, satisfaction strength, customer loyalty)
- Cornil, Yann (Social sciences; Food marketing; sustainability; Sensory Perception)
- Dahl, Darren (Consumer behaviour, new product development, social marketing, affect and emotion, creativity in business, Marketing)
- Griffin, Dale (Consumer decision making, risk assessment and risk communication, managerial decision making, behavioural finance, forecasting, branding and consumer satisfaction, research methods and statisitcs)
- Hardisty, David (Social sciences; consumer behaviour; sustainability; decisions about the future; product attribute framing; pricing)
- Hoegg, Jo Andrea (Social influence, consumer-brand relationships, consumer response to product design, sensory marketing )
- Kim, Baek Jung (Economics and business administration; Marketing; applied econometrics; Causal inference; New Technology/Product Adoption; Peer/Network Effects; Public Policy; Structural Models)
- Ning, Eddie (Information Acquisition; Consumer Search; Dynamic Pricing; Bargaining; Continuous-time Games; Emerging Technologies)
- Qian, Yi (Economics of Intellectual Property Rights; Counterfeiting and Brand Management; Innovation and Entrepreneurship; Marketing Analytics)
- Wang, Yanwen (Economics and business administration; Marketing; financial decision making; Public health; Public Policy; technology)
- White, Katherine (Social sciences; sustainability, social influence and consumer behaviour, the self and consumer behaviour)
- Wu, Chunhua (Structural Modeling; Internet Advertising; Social Networks; CRM)
Sample Thesis Submissions
- Two essays on the perils and opportunities of using marketing labels for prosocial outcomes
- Satisfied yet disloyal : a portrait of fickle consumers
Related Programs
Same academic unit.
- Doctor of Philosophy in Business Administration in Accounting (PhD)
- Doctor of Philosophy in Business Administration in Finance (PhD)
- Doctor of Philosophy in Business Administration in Management Information Systems (PhD)
- Doctor of Philosophy in Business Administration in Management Science (PhD)
- Doctor of Philosophy in Business Administration in Organizational Behaviour (PhD)
- Doctor of Philosophy in Business Administration in Strategy and Business Economics (PhD)
- Doctor of Philosophy in Business Administration in Transportation and Logistics (PhD)
- Doctor of Philosophy in Business Administration in Urban Land Economics (PhD)
- Master of Business Administration (MBA)
- Master of Business Analytics (MBAN)
- Master of Management (MM)
- Master of Science in Business Administration in Finance (MSCB)
- Master of Science in Business Administration in Management Information Systems (MSCB)
- Master of Science in Business Administration in Transportation and Logistics (MSCB)
- Professional Master of Business Administration (PMBA)
Further Information
Specialization, ubc calendar, program website, faculty overview, academic unit, program identifier, classification, supervisor search.
Departments/Programs may update graduate degree program details through the Faculty & Staff portal. To update contact details for application inquiries, please use this form .
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PhD in Marketing In Canada: Best Doctorate Degrees & Top Universities
- Updated On December 19, 2022
- Published In Courses 📖 , Study in Canada 🇨🇦
Canada has earned the reputation of being one of the top countries invested in R&D. So, many students choose to pursue a PhD program in the country to benefit from its well-developed research methods and the commitment towards producing qualitative research. By taking up a PhD in Marketing course, doctoral students make a commitment towards exploring the field of Marketing deeper.
Table of Contents
PhD in Marketing in Canada is one of the hot courses that help students acquaint themselves well with topics like consumer behaviour, marketing theory, organizational behaviours affecting marketing science, etc. By honing your marketing research skills in the PhD coursework in Canada, doctoral students get shaped into high calibre marketing professionals and academicians.
List of Top Universities for PhD in Marketing in Canada
Once you’ve decided to further develop your interest in researching any of marketing’s various areas of specialization, you should look into the best options available. Below is a list of the top universities with the best research design in place to propel your career to new heights with a PhD in marketing.
HEC Montreal
About the University & Course
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HEC Montreal offers the PhD in Administration – Marketing program for students interested in market analysis, brand management, customer experience, arts marketing, e-commerce, or marketing strategy. The program is jointly offered by HEC Montreal, University of Quebec a Montreal, Concordia University, and McGill University.
Eligibility
A master’s level degree (MSc, MBA) or a graduate-level degree from a deemed university with an average considered to be excellent in the school is required. Further, the student should be fluent in French and English. A GMAT score of a minimum of 640 or a GRE score equivalent to GMAT 640 is also required while applying.
The tuition fees for international students are around CAD$9000 with various funding options available, and students can also get their tuition fee waived completely in some exceptional cases.
Additional Information
The level of research done in the program is so well acknowledged that the students’ work is often published in some of the best journals like the Journal of Marketing, Journal of Consumer Research, and the Journal of Marketing Research.
Concordia University
Concordia University offers the John Molson PhD program in Business Administration with a specialization in Marketing available to all doctoral students. This specialization helps students acquire the right skills to conduct original market research that will make a positive contribution to the field of marketing. Some of the widely researched topics include consumer advertising, brand identity, brand management, electronic marketing, distribution channels, business-to-business marketing, etc.
A master’s in any discipline with a minimum of 3.5 out of 4.3 GPA (or equivalent), and a minimum GMAT score of 640 and, if possible, better. Proof of English language proficiency with a minimum band score of 7 with no band less than 6.5, a CV, three references, and a Statement of Purpose. Further, the applicants should also complete a PhD questionnaire and submit it before the deadline.
The tuition fee is estimated to be around CAD$6,500. Additionally, there are a plethora of funding opportunities available for the admitted students, including tuition fee waivers, fellowships, Teaching Assistant positions, etc.
The PhD program outcomes help students to take up a myriad of marketing-related jobs in almost all sectors, with special emphasis on the academic sector.
University of Guelph
The University of Guelph is regarded worldwide as one of the best research universities with advanced research methodologies that can really help a doctoral student’s academic career. The offered program is the PhD in Management with a Marketing and Consumer Behaviour specialization. The key areas of research include market segmentation, target marketing, external corporate and customer relations, marketing operations management, new product development, the study of consumer behaviour, etc.
A recognized master’s degree in management with a minimum 80% average is needed. A minimum GMAT score of 600 or GRE with 60th percentile, two references with an optional third. Proof of English language through the TOEFL or IELTS exam is also required. The only way to apply here is through the OUAC account online mentioned on the university’s website.
The tuition fees come out to be around CAD$6,500 for international students pursuing the course.
The university promises to position all its PhD students well to take up a career path of their liking in line with the research projects they have been engaging with. Throughout the course curation, doctoral students get to make strong networking connections through marketing seminars and by actively interacting with the well-learned faculty members.
University of Toronto
The Rotman PhD Program in Marketing offered to doctoral students helps them in becoming effective marketing scholars who possess a deeper knowledge of marketing institutions, their structures, and capabilities.
Applying students should hold a master’s in economics, management, psychology, business, quantitative methods, or any other related field. However, the program also admits undergraduate programs of economics, quantitative methods, sociology, etc., disciplines that have portrayed an excellent academic track record. Exceptional GMAT/GRE scores are also a part of the program prerequisite. Furthermore, the admission process also involves clearing a one-on-one interview with the faculty members.
The tuition fees for the PhD are usually around CAD$8,700. Additionally, this program offers a fully-funded option to its admitted students and also offers them a handsome stipend up to five years of the program.
PhD in Marketing at the university also has an excellent past placements record. Many students end up taking up positions in some of the world’s best universities like MIT, New York University, INSEAD, UCLA, Queen’s University, National University of Singapore, etc.
University of Alberta
About the University & Course
The PhD in Marketing program at the University of Alberta is aimed at exploring the entire marketing journey. Its focus areas of research include studying consumer preferences, behaviour, distributing strategies, pricing, marketing strategy, sales response, etc. The research projects of many students of the program have been published in Journal of Market Research, Journal of Consumer Psychology, Journal of the Academy of Marketing Science, Journal of Retailing, etc.
Eligibility
Students should have showcased a flawless academic record with a minimum of 3.0 out of 4.0 on the University of Alberta grading scale in the last two years of their full-time study. Moreover, in GMAT and GRE, scores above the 90th percentile are required. The applicants should also provide proof of their proficiency in the English language. A statement of purpose, a strong CV, and three letters of reference are also required.
The tuition fee comes out to be roughly about CAD$8,500 for international students enrolled in the PhD in Marketing course.
The university ensures that through its comprehensive and holistic PhD in Marketing, it is making its students the ideal recruit for many top recruiters. The alumni go on to work in many sectors in Canada and abroad and are regarded as experts in their area of specialization in marketing.
The decision to do a PhD in Marketing in Canada, if followed through, will bring brighter opportunities in a student’s life. The country has many opportunities to grow professionally, especially for international students in the field of marketing. So, make sure that you explore all these universities in detail and choose your best pick to help you complete your PhD in Marketing.
Does Canada pay for PhD?
Some universities offer their PhD students a complete tuition waiver with an additional stipend to help them focus only on their research work during the course duration. However, the universities that do not do so still offer a myriad of funding opportunities to their PhD students that often help them to manage their finances while studying abroad in Canada.
How much does a PhD cost in Canada?
Many times, the PhD costs close to nothing to an accomplished student who shows an excellent academic track record. But, to have a general idea, most PhD programs in Canada can cost anywhere from CA$2,500 per year to CA$17,000 annually. The cost largely depends on the university and the course duration.
Kanika Singh
Kanika took a detour from academics for the corporate world. Now she works as a senior editor specialising in content creation, marketing, and strategy.
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Programs & Courses › Specializations
Schulich’s PhD in Marketing centres on research and emphasizes the relationship between theory development and empirical analysis. It offers unprecedented depth in certain areas of specialization, and also offers students a broad background across several of marketing’s core disciplines.
Students will develop the theoretical knowledge and methodological skills that are necessary to become successful, productive researchers, as well as the teaching experience and training to communicate this new knowledge. Graduates of the program have the ability and motivation to conduct meaningful, interesting, and significant research on a variety of marketing-related problems and issues.
Specialization Details by Category
Study options.
Student admission is restricted to full-time study exclusively for the first four years. It is not recommended to be working outside of the PhD program during your studies. Students must be able to participate in the PhD program in Toronto.
Typically, a PhD in marketing will take at least four years to complete. The first two years will be dedicated to graduate-level coursework.
Choose a study option to view its details and requirements
Available delivery options
- Full-time 48 to 72 months
Location(s)
- Keele Campus Toronto
The requirements to successfully complete the program are outlined below in “Curriculum Overview.”
In general, most students focus in one of four areas: consumer culture theory, consumer information processing, marketing strategy or international marketing. The training students receive in consumer culture is anchored in anthropology, sociology, and cultural studies, while consumer information processing students focus on cognitive and social psychology and decision making. Students interested in strategic and international marketing often drill down on economic and management theories.
Doctoral students must complete four marketing seminars, two courses in a minor area (typically in an allied discipline such as anthropology, sociology, psychology, management studies, cultural studies, statistics, or economics), and four method (DCAD) courses.
Students must successfully complete the following course requirements:
Required Courses
Consumer research grounded in traditions of sociology, anthropology and cultural studies is reviewed in this course. The course is designed to familiarize students with both the theories that help us to understand the evolution of consumer culture and the key phenomena of interests to culturally oriented consumer researchers.
- MKTG 7981 3.00 CONSUMER RESEARCH B Consumer research grounded in various branches of psychology is studied in this course. The course is designed to familiarize students with theories that provide insight into consumers' attitudes, knowledge, decision making and responses to marketing tactics.
This course covers current topics in the marketing strategy literature, particularly those to which consumer research and consumer culture theorists are making major contributions. This course will facilitate on the design of relevant consumer-behavior oriented research programs that will be relevant to key debates in strategically oriented marketing research.
- MKTG 7985 0.00 RESEARCH PAPER FORMATION This course helps students develop research skills. It requires them to identify scholarly research questions, propose a methodology for answering them, and collect preliminary data (unless the paper is to be purely conceptual). Pre-requisites: DCAD 7100, DCAD 7350, DCAD 7400, and at least one of the following Marketing core courses: MKTG 7980, MKTG 7981, or MKTG 7982.
This course complements MKTG 7985: Research Paper Formation. It exposes students to the process of creating research papers with the potential for high impact. Students learn elements of the craft such as: the importance of engaging storytelling; identifying compelling gaps in theoretical conversations and/or starting an altogether new research conversation; designing a paper’s empirical logic; factoring in managerial and policy implications; and navigating review processes.
Prerequisite: SB/MKTG 7985 0.00. Note: MKTG 7986 may be taken prior to, concurrently with, or after MKTG 7985.
This course focuses on the use of univariate and multivariate statistics as applied to social and behavioural research within the fields of organizational, management, and consumer studies. It covers descriptive statistics, mean difference testing, analysis of variance and covariance, linear and logistic regression, and a priori sample size calculations, as well as power and effect size calculations.
- DCAD 7100 3.00 LOGICS OF SOCIAL RESEARCH This examines the major philosophical debates in the social sciences and explores the rationale of different approaches to social research. Students learn how to select and develop appropriate research strategies and how to critically examine the use of various research strategies.
- DCAD 7250 3.00 RESEARCH DESIGN This course introduces students to research design, strengthens their reasoning and theoretical development skills, helps them effectively apply a range of empirical methodologies to their own research and critically review empirical studies done by others. Topics include types of variables, relationships, sampling and measurement, survey and field research designs, experimental designs, and alternative designs, and research design biases and artifacts.
- DCAD 7400 3.00 QUALITATIVE RESEARCH METHODS This course provides students with detailed exposure to the qualitative research methodologies that have begun to exert a major influence on management research over the last 10 years.
Two Elective Courses These two courses are chosen, in consultation with the Marketing Area PhD Program Representative or from among the doctoral level courses offered within the program.
Comprehensive Examinations
Students write a comprehensive examination after successfully completing all coursework. This examination is designed to demonstrate knowledge of the Accounting field, the chosen foundation field, and research methodologies. The comprehensive examination is set and administered by Marketing Area faculty members. It is normally administered within 24 months of entry into the PhD program. A second and final attempt at this examination is allowed (within six months of the original exam) if the student is unsuccessful in the first attempt.
The program regards the comprehensive examination as a pivotal point for deciding whether students should be allowed to proceed with their studies or be encouraged to withdraw from the program.
Dissertation Proposal and Oral Defence
Candidates must prepare a written proposal to conduct original dissertation research carried out under the supervision of a supervisory committee, and must defend this to the satisfaction of the thesis supervisor and members of the supervisory committee.
Dissertation and Oral Examination
Candidates must prepare a dissertation based on original research carried out under the supervision of a supervisory committee and submit the results in appropriate dissertation form. After the formal submission of the dissertation, an oral examination is held. It is expected that all or part of the dissertation will be published following professional or scientific review.
We recommend further consultation with your area Ph.D. rep concerning any impending changes to the program requirements and guidance on selecting appropriate optional courses.
Schulich's Marketing faculty actively publishes in the top journals in the world. They develop and promote new research methodologies and work closely with students to define solid research questions, develop a plan of study and identify scholarly publication outlets. Our doctoral program offers students an interdisciplinary environment to generate creative ideas and hypotheses, the analytical skills to assess them, and the training to communicate them.
The following faculty are accredited by the Schulich School of Business and the Faculty of Graduate Studies for the supervision of doctoral students:
Selected faculty members
Professor of Marketing; Kraft Foods Canada Chair in Marketing
Professor of Marketing; Director, PhD Program
Professor of Marketing; Associate Dean, Research; Anne & Max Tanenbaum Chair in Entrepreneurship and Family Enterprise
Professor of Marketing
Associate Professor of Marketing
Associate Dean, External Relations; Canada Research Chair (Tier II); Professor of Marketing
Program Director, Master of Marketing; Associate Professor of Marketing
Career Opportunities
Placement of recent graduates, student research.
A critical component to academic scholarship is the dissemination of knowledge through peer-reviewed scholarly journals (e.g., Journal of Consumer Research, Journal of Marketing, Journal of Marketing Research, etc.). Faculty and students work closely together from the first year of the program to develop the skills necessary for scholarly success—defining solid research questions, developing a plan of study for the questions, and identifying scholarly outlets for the findings.
Selected Publications
Mariam Humayun (Forthcoming) “Brand Hive Minds and Bitcoin Resilience,” Carolyn Strong, ed., Cryptocurrency and Blockchain: Consumer Research and Business Insights , Berlin: De Gruyter (with Belk, R)
Gulay Taltekin Guzel (2023), “The case for qualitative research” Journal of Consumer Psychology , 33(1), pp.259-272. (with Fischer, E.)
Mohammad Saeid Kermani (2023), “Getting political: The value-protective effects of expressed outgroup outrage on self-brand connection,” Journal of Consumer Psychology , in press. (with Noseworthy, T., and Darke, P.R.)
Mohammad Saeid Kermani (2023), “Consumer Online (Dis)trust: A Decade Later,” The Digital Consumer (2nd ed), pp. 514-528, Russell Belk & Rosa Llamas (eds.), Routledge: NY. (with Darke, P.R., & Brady, M.K.)
Mohammad Saeid Kermani (2022), “Sorry, not sorry: The effect of social power on transgressors’ apology and non-apology,” Journal of Experimental Psychology: Applied , 28(4), 883–897 (with Guilfoyle, J. R., Struthers, C. W., van Monsjou, E., Shoikhedbrod, A. and Eghbali, N.)
Mariam Humayun (2022), “Money, possessions, and ownership in the Metaverse: NFTs, cryptocurrencies, Web3 and Wild Markets,” Journal of Business Research , 153: 198-205. (with Belk, R. and Brouard)
Mariam Humayun (2022), “How Brand Hive Minds Thrive: Understanding Bitcoin’s Resilience,” Cryptoeconomic Systems , 2(1). (with Belk, R.)
Mariam Humayun (2022), “Bitcoin,” Journal of Customer Behaviour , (In Press).
Andrew Smith (2021), “Pay attention, please! Person brand building in organized online attention economies,” Journal of the Academy of Marketing Science 49 (2), 258-279 (with Fischer, E.)
Mohammad Saeid Kermani (2021), “Cultural differences in psychological reactance: Responding to social media censorship,” Current Psychology , 40, 2804–2813. (with Ng, A.H., & Lalonde, R.N.)
Nükhet Taylor (2021), “Your Fries are Less Fattening than Mine: How Food Sharing Biases Fattening Judgments Without Biasing Caloric Estimates,” Journal of Consumer Psychology , 31 (October), 773 – 783 (with Noseworthy, T. J.)
Nükhet Taylor (2020), “Compensating for Innovation: Extreme Product Incongruity Encourages Consumers to Affirm Unrelated Consumption Schemas,” Journal of Consumer Psychology , 30 (January), 77 – 95. (with Noseworthy, T. J.)
Sean T. Hingston (2020), “On the Epidemic of Food Waste: Idealized Prototypes and the Aversion to Misshapen Fruits and Vegetables,” Food Quality and Preference , 86 (December), 1 – 10. (with Noseworthy, T. J.)
Mariam Humayun (2020), “Consumer Reception of New Technologies,” International Journal of Business Anthropology , 10 (1), 49-65. (with Belk, R. and Gopaldas, A.)
Mariam Humayun (2020), “The Analogue Diaries of Postdigital Consumption,” Journal of Marketing Management , 36(7-8): 633-659. (with Belk, R.)
Mariam Humayun (2020), “Artificial Life,” Journal of Macromarketing , 40 (2), 221-246. (with Belk, R. and Gopaldas, A.)
Amanda Earley (2019), “A Very Short, Fairly Interesting and Reasonably Cheap Book about International Marketing,” London: Sage
Amanda Earley (2019), “Let’s Get Real: New Continental Philosophy’s Methodological Imperative,” Consumption, Markets, and Culture
Andrew Smith (2019), “Isolation in globalizing academic fields: a collaborative autoethnography of Early Career Researchers,” Academy of Management Learning & Education 18 (2), 261-285 (with Belkhir, M., Brouard, M., Brunk, KH., Dalmoro M., Ferreira, MC., and Figueiredo, B.)
Arundhati Bhattacharyya (2019), “Consumer Resilience and Subservience in Technology Consumption by the Poor,” Consumption, Markets and Culture, 22 (5/6), 489-507. (with R. Belk)
Nükhet Taylor (2019), “Supersize My Chances: Promotional Lotteries Impact Product Size Choices,” Journal of Consumer Psychology , 29 (January), 79 – 88.” (with T. J. Noseworthy, and E. Pancer)
Recent Dissertation Topics
2022: Gulay Taltekin Guzel – Influencing a Field: The Role of Influencers in the Cosmetics Industry
2022: Mohammad Saeid Kermani – When your outrage is not mine: Consumer responses to expressions of online outrage towards brands
2020: Nukhet Agar – Of Snakes, Guns, and Innovative Products: The Impact of Threat Cues on Consumer Preference
2019: Mariam Humayun – Creation and Resilience of Decentralized Brands – Bitcoin & the Blockchain
2018: Sean T. Hingston – Essentialism, Moral Opposition, and the Aversion to Genetically Modified Foods
2017: Leah Schneider – The Activist Tale of Emergent Crowds and Mobilized Communities: Investigating the Interplay Between Consumer Activism and Consumer Collectives
2016: Zhennan (Nicole) Wang – The Internationalization of Emerging Economy Firms: The Impact of Corporate Governance and Political Connections
2016: Arundhati Bhattacharyya – Technology Metaphors at the Base of the Pyramid
2016: Pierre-Yann Dolbec – How Do Mainstream Cultural Market Categories Emerge: A Multi-Level Analysis of the Creation of Electronic Dance Music
2014: Amanda Earley – From Occupy Wall Street to Occupying the Academy: Three Interventions from One Demonstration
2014: Andrew Smith – Sensegiving Word-of-Mouth and Collective Sensemaking About Epistemic Objects
Current PhD students in the Marketing Area:
as of Fall 2023
- Tima Abboud
- Lucas Busani Xavier
- Rowan El-Bialy
- Yi Xuan Jeremy Lee
- Jennifer Sedgewick
- Erik Steiner
- Orcun Turan
- Raisa Tasneem Zaman
Research Seminar Series
“navigating the complexities of tiny spaces”.
Speaker: Marcus Phipps Senior Lecturer in Department of Management and Marketing, University of Melbourne, Australia
Speaker bio: Marcus Phipps is a Senior Lecturer in the Department of Management and Marketing at the University of Melbourne. His research interests focus on routines, practices, sustainability and transformative consumer research. He has published his work in a variety of journals including the Journal of Consumer Research, Journal of Public Policy and Marketing, and the European Journal of Marketing.
Abstract: From the romance of nature (Canniford and Shankar 2013) to the spectacle of fantasy retail (Kozinet et al. 2004, Maclaran and Brown 2005), a plenitude of space is seen as a way to enhance the overall consumption experience. This presentation investigates consumers who deliberately seek to limit their space. The tiny house movement is a social and architectural trend that advocates living simply in small spaces. Drawing from in-depth interviews with tiny home owners, blogs, and ethnographic notes from meet-ups and festivals, this research explores the unique emotional relationship of living in a very small space. Findings show how spatial constraints lead to a renegotiation of how household practices are traditionally organized. The private can become public, essentials deemed luxuries, and new emotional spaces are often found outside of the household.
Friday, September 6 th , 2019 10:30am to 12:00 noon Room N201
RSVP: [email protected]
Event open to Faculty and PhD
PhD in administration - Marketing
Phd in administration — marketing.
- Tuition fees and Funding
Are you planning on an academic career in the field of marketing? Are you interested in brand management, market analysis, electronic commerce, the customer experience, arts marketing or marketing strategies?
Do your PhD studies at a world-class school, as part of a community of renowned professors and researchers.
Your PhD in short
- Program offered in French, English or both.
- Offered by HEC Montréal jointly with Concordia and McGill universities and the Université du Québec à Montréal (UQAM). This partnership gives you access to resources (faculty and courses) rarely available elsewhere in the world.
- Full-time program allowing you to complete your studies in four or five years.
- Tuition fees waived and competitive funding for the first four years of your studies.
For a career in academia
of the 38 graduates from this doctoral program hold positions as professors at Canadian or foreign universities.
Among the best
The professors and researchers in the Marketing Department publish in top-tier journals, including:
- Journal of Consumer Research
- Journal of Marketing
- Journal of Marketing Research
Varied research interests
- Arts, cultural industry and media marketing
- Business and services marketing
- Consumer behaviour
- Consumer culture theory (CCT)
- Consumer neuroscience
- Creativity and innovation
- Electronic commerce
- Game theory in marketing
- Industrial marketing
- Inter-company marketing
- Market-driven innovation
- Marketing and brand communication
- Marketing channels
- Marketing databases
- Marketing non-profit organizations
- Marketing strategy
- Modelling in marketing
- Product management and innovation
- Retail trade
- Sports sponsorships and marketing
World-class research groups
HEC Montréal offers doctoral students in the Marketing specialization an exceptional scientific milieu including four research chairs and two research professorships. Researchers in this specialization work closely with several research groups and knowledge transfer hubs.
- Carmelle and Rémi Marcoux Chair in Arts Management , directed by Professor François Colbert
- Chair in Energy Sector Management , directed by Professor Pierre-Olivier Pineau
- Chair in Service Marketing and Customer Experience , directed by Professor Yany Grégoire
- RBC Financial Group Chair of E-commerce , directed by Professor Sylvain Sénécal
Research professorships
- Research Professorship in Big Data for Arts and Culture: Professor Renaud Legoux
- Research Professorship in Computer-Mediated Consumption and Big Data: Professor Marcelo Vinhal Nepomuceno
Research groups and knowledge transfer hubs
- Centre for Interuniversity Research and Analysis on Organizations (CIRANO)
- Centre francophone d’informatisation des organisations (CEFRIO) (Francophone centre for computerization in organizations)
- Group for Research in Decision Analysis (GERAD)
- IDEOS – Social enterprises management hub
- Pôle médias – HEC Montréal (Media hub)
- Sales Institute – HEC Montréal
- 100% distance
- Côte-des-Neiges
- Questions about our PHD Program?
- Download our brochure
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This specialization helps students develop a solid understanding of theoretical and empirical methods — largely focused on marketing related research at the firm level. It’s designed for people who have an interest in pursuing an academic career.
You will work closely with your supervisor, conducting leading-edge research and exploring the processes and mechanisms by which value is created and delivered to the customer.
Students are expected to publish research in top journals before they graduate.
Current research interests of the faculty include:
- Consumer Choice Models
- Digital Marketing
- Innovation and New product development
- Pricing Theory
- Retailing and Channel Management
Successful applicants typically have a master’s degree in one of these fields:
- Business administration
- Mathematics
- Engineering
Applicants from other disciplines with demonstrated competence in business management, marketing, or a related field may also be considered.
Required Courses
- B790 – Seminar on Management Theory
- M771 – Marketing Foundations
- M772 – Marketing Models and Modeling
- M773 – Inter-Organizational Research in Marketing
- M774 – Special Topics in Marketing Strategy I – OR – M775 – Special Topics in Marketing Strategy II
- B793 – Applied Multivariate Statistics – AND – B794 – Research Methods and Design OR
- 761 – Econometrics I – AND – 762 – Econometrics II
Depending on your background, you may be required to take additional courses in business, economics, or other areas. This is determined in consultation with your supervisor.
Other Areas of Study
- Health Policy and Management
- Human Resources and Management
- Information Systems
- Management Science
- Strategic Management
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Management (PhD)
Located in the Lazaridis School of Business and Economics , our PhD in Management program will turn you into an advanced researcher with both theoretical and practical understanding of the complex problems of business management. We offer five distinct fields, including:
- Organizational Behaviour and Human Resource Management
Supply Chain, Operations and Technology Management
Develop unparalleled research abilities.
Work alongside leading academics.
Apprentice-style approach to learning.
Let's Talk About Your Future
We understand that pursuing a doctoral degree is a big decision. We’re here to help you work through your options to choose the program that is right for you.
We offer information sessions and one-on-one consultations to help you make the best decision. The sooner we connect with each other, the closer you are to realizing: it’s what’s inside that sets us apart.
Book a Personal Application Pre-Assessment
Featured Events
Lazaridis Graduate Programs Career Centre - Information Session
‘Ask us Anything’ Drop-in Session: Lazaridis Graduate Programs
Program Details
Program structure.
The program is structured to be completed in four years.
In the first two years, you will complete 11 half-credit courses and write the comprehensive exams. Comprehensive exams are typically completed at the end of your second year.
In the third and fourth years of the program, you will focus on completing your dissertation proposal and dissertation. In order to develop and refine your research skills, you are expected to engage in research throughout the program.
You will also complete a non-credit course on university teaching.
Faculty with Supervisory Status
While we do not require you to have an approved faculty supervisor selected when you apply, we encourage prospective applicants to learn about the interests and ongoing research of our faculty members. If you'd like to connect with a professor about their research work, email [email protected] and we can connect you with them.
Available Fields
Challenge yourself and work with experts in your field as you write and defend your doctoral dissertation. You can pursue research in any of our five fields:
- Accounting
The Accounting field in Laurier’s PhD in Management program prepares you for an academic career. You will be encouraged to focus your learning and research in empirical financial accounting or behavioural accounting.
Our program provides students with a breadth of knowledge of accounting theory and research methodologies. Through teaching and research assistantships, coursework, seminars, and independent research, students develop analytical and interpretive skills as well as intellectual independence. We welcome applications from students in accounting or related fields, such as finance or economics.
We have one of the largest Accounting programs in Canada with 34 faculty and lecturers. Over the past 21 years, we have had 10 gold medallists on the Uniform Final Evaluation (now the Common Final Examination, administered by CPA Canada); this is more than any other university in Canada.
PhD in Management, Accounting Field Coordinator:
Jonathan Farrar, PhD
See all Lazaridis faculty members in Accounting
Research Environment: Accounting
You will work independently and ethically in an advanced research program and will receive training in conducting original research, preparing scholarly publications, and communicating knowledge.
As a student in the Accounting field you will have access to:
- A small student-to-faculty ratio.
- Excellent research facilities through the Lazaridis School of Business and Economics and the CPA/Laurier Centre for the Advancement of Accounting Research and Education.
- Research funding and external grants.
- Cutting-edge research.
Course Offerings: Accounting
Accounting students can focus their learning and research in empirical financial accounting or behavioural management accounting. Below are the course offerings for each respective focus.
Empirical Financial Accounting courses:
- BU801: Management Foundations
- BU802: Research Methodology
- BU817: Survey of Accounting Research
- BU827: Seminar in Financial Accounting
- BU837: Seminar in Management Accounting
- BU843: Seminar in Advanced Financial Econometrics
- BU847: Seminar in Archival Research in Accounting
- EC620: Microeconomics I
- EC640: Macroeconomics I
- EC655: Econometrics
- MF703: Seminar in Corporate Finance
Behavioural Management Accounting courses:
- BU800: Fundamentals of Behavioural Research
- BU804: Organizational Behaviour
- BU842: Consumer Behaviour
- BU857: Seminar in Behavioural Research in Accounting
- MS700: Univariate and Multivariate Statistics
- PS800: Advanced Multivariate Methods
Candidate Profiles: Accounting
- Huzaifa Faizan
- Nicholle Kovach
- Harjot Mehmi
- Oluwasegun Popoola
- Kainan (Paul) Xiong
Graduate Placements: Accounting
Academic Placements
The Finance field in Laurier’s PhD in Management program is designed for the brightest and hardest-working individuals who are seeking academic and research positions. We welcome applications from students in business and related fields, such as economics, accounting, statistics and mathematics.
Our invigorating research environment is supported by highly productive and internationally recognized scholars who publish in top journals. As well, many of our graduate students have won best paper awards at conferences and have published their work in high-ranked journals.
Building on finance theory, our PhD students undertake research in four key areas of financial management: financial markets, corporate finance and governance, options and futures, and market microstructure.
PhD in Management, Finance Field Coordinator:
Diego Amaya, PhD
See all Lazaridis faculty members in Finance
Research Environment: Finance
We create a nurturing environment where you have access to:
- Funding and help to apply for external grants to attend and present at premier conferences.
- Widely used databases, such as WRDS, Bloomberg, Datastream, Markit, OptionMetrics.
- A weekly finance seminar series.
- A personalized approach and a small student-to-supervisor ratio.
- Excellent research facilities through the Financial Services Research Centre.
Course Offerings: Finance
- BU753: Empirical Studies in Fixed Income
- BU803: Theory of Asset Pricing
- BU823: Seminar in Financial Economics
- BU833: Empirical Asset Pricing
- BU853: Market Microstructure, Trading and Investment Strategies
- BU863: Empirical Corporate Finance
Candidate Profiles: Finance
- Olaleye Morohunfolu
- Thi Minh Hien Nguyen
- Seyed-Erfan Sadeghi
- Manisha Thapa
Graduate Placements: Finance
Non-Academic Placements
The Marketing field in Laurier’s PhD in Management program offers you the opportunity to conduct research on contemporary topics of theoretical and managerial significance. Our areas of specialization include consumer behaviour, innovation, marketing strategy, brand management, and services marketing. We welcome applications from those with education and/or experience in business and marketing or a relevant field such as psychology and economics.
Our program centres on theory development, empirical analysis, and developing managerially relevant knowledge. It builds on core theories from marketing and other disciplines (including psychology, economics, and decision sciences). You will have the opportunity to acquire a broad range of methodological skills including experimental design, surveys, qualitative research, and quantitative modelling. Our focus is to hone your research skills both through course work and by actively collaborating with you in new or ongoing research projects.
PhD in Management, Marketing Field Coordinator:
Fang Wang, PhD
See all Lazaridis faculty members in Marketing
Course Offerings: Marketing
- BU812: Marketing Philosophy and Theory
- BU818: Qualitative Research Process
- BU822: Marketing Strategy
- BU852: Service and Relationship Marketing
- BU862: Research in Brand and Product
- BU872: Special Topics in Marketing
Candidate Profiles: Marketing
- Sara Harcourt
- Sakshi Korde
- Jeeshan Mirza
- Andrea Reaume
- Mohammad Simjour
- Jee Hyuk Wi
- Fatemeh Vafaee Sefat
Graduate Placements: Marketing
Consumer research lab.
The state-of-the-art Consumer Research Lab is equipped with 20 computer terminals, a projector, and software for controlled experimental studies and survey-based, online data collection. The lab also includes a small break-out room with a one-way mirror for focus groups, interviews, and other tasks relevant to research studies.
Organizational Behaviour and Human Resource Management (OB/HRM)
Our PhD in Management degree program with a concentration in Organizational Behaviour (OB) and Human Resource Management (HRM) is a four-year program. In the first two years, you will complete courses and your comprehensive exams. In years three and four, you will focus on research with your supervisor and other faculty members. Opportunities for teaching are also available. If you complete your MSc in Management with us, you will receive credit for those courses you have already completed, which can decrease the length of the time it takes to complete this degree. This program is designed for students who wish to become academics and researchers.
PhD in Management, OB/HRM Field Coordinator:
Lindie Liang, PhD
See all Lazaridis faculty members in OB/HRM
Research Environment: OB/HRM
Why choose OB/HRM at Laurier?
You will have the opportunity to work closely with leading scholars in the field of OB/HRM and be involved with cutting-edge research throughout your studies. Building a strong research foundation (including exposure to different theories and methodologies) is important for success in your future career.
We only admit a small number of students each year to ensure that our students can receive the mentoring that they need to succeed in an academic career. You will receive personalized guidance and individualized attention as you develop your own research and prepare for your career.
Our faculty members devote an extensive amount of time and energy into developing our students’ research capabilities and skillsets. You will be encouraged to join projects that can build this foundation and provide you with opportunities to start building your résumé with conference presentations and publications.
Learning Outcomes: OB/HRM
You can expect coursework that is designed to provide a solid theoretical foundation in OB/HRM combined with exceptional statistical and methodological training, including research methods, research design, and quantitative analyses. You will also have the opportunity to delve deeper into topics with special topic courses, electives, and directed studies.
You will conduct your own research under the guidance of our faculty supervisors. You are expected to engage in research throughout the program, culminating in the completion of your dissertation.
You will have exposure to cutting-edge research from our faculty supervisors and guest speakers, as well as networking opportunities within the academic community.
Course Offerings: OBHRM
- BU814: Human Resource Management
- BU899: Doctoral Dissertation
- Five electives chosen in consultation with the OB/HRM field coordinator
Note: Students admitted into the PhD program from the Laurier MSc in Management will be exempt from some courses already completed at the master’s level.
Candidate Profiles: OB/HRM
- Samantha Hancock
- Sabah Rasheed
Graduate Placements: OB/HRM
The disciplines of Supply Chain, Operations and Technology Management seek answers to fundamental questions about the design, production, and delivery of goods and services. We welcome applications from students with backgrounds in business, mathematics, engineering, economics and related fields. Graduates of our PhD are prepared for a career in academia or research.
PhD in Management, Supply Chain, Operations and Technology Management Field Coordinator:
Mojitaba Araghi, PhD
Browse all faculty in Supply Chain, Operations and Technology Management
Research Environment
- A personalized approach with a small student-to-faculty ratio.
- Cutting-edge research training by active leading researchers.
- Our Centre for Supply Chain Management whose mission is to create close ties between industry and academia.
- Our "Distinguished Speaker Series," which brings in world class presenters from around the globe.
Over the past five years, faculty in Supply Chain, Operations and Technology Management have received more than $1 million in research grants from funding agencies, including the Natural Sciences and Engineering Research Council of Canada (NSERC) and the Social Sciences and Humanities Research Council of Canada (SSHRC), as well as grants from industry, including $500,000 from CN Rail. Our faculty members have published their research in top-tiered academic journals, including Management Science, Production and Operations Management, Manufacturing & Services Operations Management, JOM, JORS, Annals of OR, EJOR, Financial Management and IIE Transactions, to name just a few.
Selected Research Topics
- Customer acquisition, retention, and service quality for a call center: Optimal promotions, priorities, and staffing.
- Socially optimal location of facilities with fixed servers, stochastic demand and congestion.
- Flow control in capacity-constrained queueing systems with non-stationary arrivals.
- The effect of demand-supply mismatches on firm risk.
- Cost Analysis of an (S-1,S) Inventory system with two demand classes and rationing.
- Towards more innovative, eco-efficient sustainable product designs: Proposing a new DEA-based methodology.
- Corporate payout policy, cash savings, and the cost of consistency: Evidence from a structural estimation.
- An analysis of a widely used version of the CUSUM tracking signal.
- Inventory competition for news vendors with profit targets.
- Transshipment between competitive retailers.
- Three essays in product development: Competition, sustainability and channel structure.
- Modeling and analysis of value-based healthcare delivery.
- Exploring hopes and fears from supply chain innovations: An analysis of antecedents and consequences of supply chain knowledge exchanges.
- The transient collaboration model: Theory building, structural formation, and network operationalization.
Course Offerings
- BU805: Deterministic Quantitative Analysis
- BU815: Stochastic Analysis and Simulation
- BU825: Foundations of Supply Chain Management
- BU845: Seminar in Supply Chain Management I
- BU855: Seminar in Supply Chain Management II
- BU859: Foundations of Operations Management
Candidate Profiles
- Amirhossein Adhami
- Atousa Akhlaghy
- Tina Arabian
- Shervin Esbahbod
- Mohammad Mehdi Jourabchi
- Negin Karimani
- Parang Zadtootaghaj
Graduate Placements
The AACSB accreditation is based on a portfolio of performance metrics and that includes high quality teaching, high quality research and a high quality environment that we provide for our students.
"We provide a supportive and personalized approach that enables our students to get involved in state-of-the-art research. Our candidates graduate with skills, knowledge and experience in demand by academia, industry and government organizations."
Madhu Kalimipalli, Professor
Take the first step in your graduate education and apply to one of our graduate programs. Follow our three-step admission process — we’ll walk you through how to apply and prepare for your first day as a graduate student.
- Start: Fall (September) only
- Format: Full-time
- Jan. 15: First consideration deadline
- March 15: Final application deadline for international applicants
- Aug. 15: Final application deadline for domestic applicants
Applications are accepted on a rolling basis within deadlines until we reach enrolment capacity.
Admission Requirements
- A master’s degree in business or related field with a minimum B+ standing.
- Evidence of strong quantitative skills, normally by successful completion of the GMAT Focus exam with a score of 595 or higher (formerly GMAT score of 650 or higher). You can find a link here to the GMAC conversion table. We will also accept a GRE score. A GRE score must convert to the minimum 595 GMAT Focus score required. Please note that the GMAT/GRE requirement is mandatory for the application and cannot be waived.
- Proficiency in English.
- Applications are reviewed by the graduate program committee, which considers all prior university grades, a statement of research interests, an academic writing sample, and letters of reference.
Application Checklist
Applications will be considered until the program is full.
After you have submitted your OUAC application , paid the non-refundable application fee, and Laurier has received your application, you'll receive an email from [email protected] advising you to upload the additional required documentation to Laurier’s Online Registration and Information System (LORIS) .
Please note, the application process and the uploading of supplemental documentation, which includes references, typically takes two weeks. To avoid disappointment, apply early.
An application for admission to our PhD program in Management must include:
- The OUAC Application Summary, which is generated after you complete your OUAC application (log back in to OUAC to retrieve it).
- Transcripts of all undergraduate and graduate work. Documents must be dated within the past six months.
- A completed statement of intent.
- A resume of your academic and work experience. Include a history of your publication and scholarly paper activity and any other information you feel will interest the admissions committee.
- A sample of your scholarly writing (10-20 pages in length). This may be a chapter of your master's thesis or a paper written for a graduate course.
- Completed reference forms . Two academic references are required. Note: Reference forms are electronically submitted to Laurier by the referee and do not need to be uploaded.
- Graduate Management Admissions Test (GMAT) test scores. GMAT test scores of at least 85 percentile are standard. Where appropriate, corresponding Graduate Records Examinations (GRE) scores will be accepted.
Visit our Graduate Admissions Toolkit for more information about applying.
English Proficiency
Proficiency in written and spoken English is essential to graduate studies at Laurier. Applicants whose language of instruction during their previous postsecondary education was not in English must submit evidence of proficiency in English. If applicable, results from accepted testing services must be uploaded to LORIS .
Your Next Steps
Tuition and funding.
Regardless of the type of graduate degree program you intend to pursue, financial planning is important. At Laurier, we want to provide you with as much information as possible about a variety of scholarship and funding opportunities and equip you with the skills to manage your finances effectively in the years to come.
Graduate Tuition and Funding
Lazaridis Institute for the Management of Technology Enterprises
With the announcement of the Lazaridis Institute for the Management of Technology Enterprises , special funding will be available to students concentrating on the application of innovation and technology management as it relates to their respective fields of interest.
Waterloo Campus
This program is available on Laurier's Waterloo campus.
Laurier's Waterloo campus is home to more than 19,000 graduate and undergraduate students. Tucked into several city blocks, this campus is walking distance to your classrooms, food, and various campus amenities.
Laurier is a leading force in research among Canadian universities, and many of our research centres and institutes are housed in Waterloo.
Learn more about Laurier's campuses .
"With contributions from several university-based partners, ASPIRE provides graduate students and postdoctoral researchers with informative, hands-on professional skills training essential for degree and post-degree success."
Brent Wolfe , Associate Vice-President and Dean, Faculty of Graduate and Postdoctoral Studies
The Lazaridis School is committed to providing PhD candidates with a solid foundation from which to build successful academic careers. Many of our graduates receive offers for assistant professor and tenure-track positions from universities around the world, including:
- York University
- McMaster University
- University of British Columbia
- University of Waterloo
- SUNY Fredonia
- University of Memphis
- Kean University
- Zayed University, UAE
Not all of our graduates go on to pursue academic careers; some find success working for organizations in which they can apply their expertise in other ways. Graduates with non-academic positions include:
- Hosein Nooriaan, Senior Analyst, Risk Management, RBC Group
- Yunhua (Julie) Zhu, Senior Associate, PwC
- Gregory Tanguay, Marketing Director, Laborie
- David Whiteside, Happiness Research Fellow, Plasticity Labs
- Sara Babaee, Software Developer in Optimization, NAVBLUE an Airbus Company
- Tannaz Mahootchi, Senior Methodologist, Operations Research, Cancer Care Ontario
Program Recruiters
Brenda Burns Graduate Program Recruiter
Victoria MacKenzie Graduate Program Recruiter
Looking for more info? Contact the Lazaridis School .
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Graduate Admissions
The full-time, 12-month Schulich Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing.
The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital marketing and research tools and grow their literacy in analytics, social media, advertising and consumer behavior. Graduates of the program will be qualified for meaningful positions in private, public, or non-profit organizations, and equipped with the skills to advance to leadership roles in the future.
The capstone of the program is a two-term marketing field project, designed to give students first-hand experience in developing and implementing marketing strategies for real-world organizations.
The MMKG program is open to recent graduates from non-business and business degree programs who did not pursue a Marketing specialization, and to business professionals who wish to add marketing to their skill set.
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Degrees Offered
Master of marketing (mmkg).
For details on degree components and admission requirements, please visit the program website .
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York University Student Recruitment & Admissions Bennett Centre for Student Services 99 Ian Macdonald Blvd Toronto, ON M3J 1P3 CANADA
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PhD programs
Take a deep dive into the topic you love with a phd, at the university of ottawa, you can:.
- Join a select community of researchers and work in state-of-the-art labs – uOttawa is ranked among the top 10 research universities in Canada.
- Study in the heart of the nation’s capital, a bilingual and multicultural setting where networks of senior stakeholders take action on major issues and influence decisions.
- Receive considerable financial support.
“One of the reasons I chose the University of Ottawa is for its multidisciplinary or multi-university thesis committees available to students in their first year of doctoral studies.”
Valérie Costanzo, LL.B., LL.M., lawyer, PhD candidate
Explore ways to finance your doctoral studies
The University of Ottawa has many scholarships or financial support options available to you. As a doctoral candidate, there is also the option to earn money while gaining valuable experience through teaching and research assistantships.
“Supervising doctoral students is a privilege: it allows for the discovery of new research challenges and for the development of sustainable relationships.”
Emmanuelle Bernheim, LL.D., PhD, Full professor, Faculty of Law, Civil Law Section
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41 Universities in Canada offering Postgraduate Marketing degrees and courses
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Langara College
Fleming college, mohawk college.
University of Saskatchewan
THE World Ranking: 351
University of Windsor
THE World Ranking: 501
Okanagan College
York University
Centennial College
George Brown College
Seneca Polytechnic
Conestoga College
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The Rotman PhD Program
Join a close-knit community of scholars at one of the world’s top-ranked centres of management research – at the University of Toronto, in the heart of Canada’s vibrant, culturally diverse financial capital. As part of Rotman’s PhD program, you’ll explore new ideas, develop insights that inspire solutions and help to spark broader conversations among corporate and public leaders
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PhD PROGRAM - APPLICATIONS FOR SEPTEMBER 2024 ARE NOW CLOSED. Applications for Fall 2025 will be open in September 2024.
The PhD in Management is a challenging 5 year program which features course-work, cutting edge research training, and close working relationships with some of the best management academics in the world. The success of our program is evidenced in the impressive careers of our graduates.
PhD students work closely with faculty in our research-led culture which emphasizes rigor, creativity and innovation. The PhD curriculum is carefully designed to support students as publishing scholars as early as possible in their doctoral studies and we have a terrific track record of placements in leading business schools. Our program is divided into 7 distinct streams of research: Accounting , Economic Analysis and Policy , Finance , Marketing , Operations Management and Statistics , Organizational Behaviour and Human Resource Management , and Strategic Management .
Questions? We Have Answers Research What's Happening PhD Courses @Rotman
The Rotman School is ranked 16th in the world by the Financial Times for its faculty and research. PhD students at Rotman enjoy an academic culture of collaboration and research excellence. Our doctoral program is delivered in seven streams that reflect the organization of the school as a whole:
- Economic Analysis and Policy
- Organizational Behaviour and Human Resource Management
- Operations Management and Statistics
- Strategic Management
PhD students at Rotman study in small classes and form close working relationships with faculty. Take a moment to get to know our program requirements. If you are a strong candidate with an appetite for academic excellence, we encourage you to contact us to learn more about the Rotman PhD.
Academics at Rotman Learn More Research at Rotman See What's Happening
The Rotman PhD is for ambitious scholars who plan to teach and research at some of the world's top business schools. If you are looking to study with leading faculty, publish in noted academic journals, and build a global network of like-minded scholars, the Rotman PhD program is for you. Our goal is to prepare our PhD students for exceptional careers in the field of management, and all aspects of the doctoral program are developed with your professional goals in mind. Find out how the Rotman School at the University of Toronto has been the launching pad for many stellar academic careers.
Careers Learn More Rotman PhDs on the Market Research at Rotman See What's Happening
Are you a promising scholar driven to achieve success in your studies? At Rotman we believe that your success is fueled by support that extends well beyond scholarship. Your ability to achieve both during the program and after graduation depends on strong networks with faculty and your peers. We aim to give you the tools you need to complete your program while achieving a balanced life outside of the classroom. Explore these pages to relevant resources.
Student Life Learn More Research at Rotman See What's Happening
Each year, the Rotman PhD program at the University of Toronto selects a small number of outstanding candidates who will go on to make significant contributions to management research and education. The admission selection process is highly competitive: on average only 15-20 doctoral students are admitted from a pool of 400-500 applicants.
The faculty admission teams in each area look for excellent academic records that include strong backgrounds in relevant disciplines and/or previous work experience related to the intended area of concentration. Attention is also paid to test scores, letters of reference, and to the applicants' own written descriptions of their backgrounds, interests, and career goals. Explore these pages to learn about Rotman's highly competitive application process.
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Doctor of Philosophy in Management - Marketing
Kingston , Canada
THE world university rank: 251
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INR 1,254,198 ? CAD 23,092 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Winnipeg , Canada
THE world university rank: 351
INR 1,403,427 ? CAD 25,840 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Philosophy in Business - Marketing
Edmonton , Canada
THE world university rank: 109
INR 1,890,100 ? CAD 34,800 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Philosophy in Business Administration - Marketing
Vancouver , Canada
INR 1,346,605 ? CAD 24,793 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Philosophy in Management - Marketing (Thesis Based)
Calgary , Canada
THE world university rank: 201
INR 2,739,840 ? CAD 50,445 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Philosophy in Marketing
INR 3,653,120 ? CAD 67,260 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Business Administration - Marketing (Thesis Based)
INR 10,171,343 ? CAD 187,272 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Doctor of Philosophy in Management - Marketing and Consumer Behaviour
Guelph , Canada
THE world university rank: 401
INR 3,206,815 ? CAD 59,043 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Montreal , Canada
THE world university rank: 501
INR 2,885,400 ? CAD 53,125 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
Toronto , Canada
THE world university rank: 21
INR 1,349,140 ? CAD 24,840 Program fees are indicative only. Speak to your IDP study counsellor to get up-to-date course prices.
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COMMENTS
Marketing measurement methodology. Prerequisites: Registration in the Business PhD Program or permission of instructor. Approval of the Associate Dean, PhD Program is also required for non-PhD students. Students may not receive credit for both MARK 701 and 710. AND one other course with the approval of the supervisor.
The Rotman Phd program in Marketing is designed on the premise that to become an effective marketing scholar a student must develop a thorough understanding of marketing institutions and problems, the methodological capability to analyze those problems rigorously, and the ability to communicate findings via written and oral presentation. The success of this approach is demonstrated in our ...
Marketing doctoral students take a series of courses, including research methods, marketing theory, consumer behavior, judgment and decision making, experimental design and others drawn from non-business areas such as economics, psychology, statistics and sociology. Other aspects of the program are tailored to fit the student's own research ...
Sauder School of Business has a hard-won reputation as Canada's preeminent business research school, and is a major contributor to such leading marketing journals as the Journal of Marketing Research, the Journal of Consumer Research and Marketing Science. This results, in part, from the fact that the PhD program is a genuine priority here.
PhD in Marketing in Canada is one of the hot courses that help students acquaint themselves well with topics like consumer behaviour, marketing theory, organizational behaviours affecting marketing science, etc. By honing your marketing research skills in the PhD coursework in Canada, doctoral students get shaped into high calibre marketing ...
Marketing. Schulich's PhD in Marketing centres on research and emphasizes the relationship between theory development and empirical analysis. It offers unprecedented depth in certain areas of specialization, and also offers students a broad background across several of marketing's core disciplines. Students will develop the theoretical ...
UBC's PhD degree in Marketing at the Sauder School of Business prepares students for academic positions at research universities. The goal of our doctoral program is to develop active researchers who can make a contribution to knowledge. Our program is recognized globally in terms of research achievements, research grants, publications, and graduate placements.
Your PhD in short. Program offered in French, English or both. Offered by HEC Montréal jointly with Concordia and McGill universities and the Université du Québec à Montréal (UQAM). This partnership gives you access to resources (faculty and courses) rarely available elsewhere in the world. Full-time program allowing you to complete your ...
B790 - Seminar on Management Theory. Four marketing PhD courses: M771 - Marketing Foundations. M772 - Marketing Models and Modeling. M773 - Inter-Organizational Research in Marketing. M774 - Special Topics in Marketing Strategy I - OR - M775 - Special Topics in Marketing Strategy II. Two PhD seminar courses depending on chosen ...
The PhD program in Marketing is looking for accomplished graduate and undergraduate students with degrees in business (e.g. MBA), economics, quantitative methods or related fields, or degrees in psychology, sociology or related fields. Successful applicants demonstrate their excellence through outstanding grades, top scores on standardized test, and quantitative or behavioural research skills.
The Business PhD Program admits students to enter on September 1, the beginning of the academic year. Applications received by the specialization deadline, that meet the eligibility criteria, are given full consideration. The deadline to apply to Accounting, Operations and Information Systems and Strategy, Entrepreneuship and Management is ...
The PhD in Marketing at York University centers on research and emphasizes the relationship between theory development and empirical analysis. It offers unprecedented depth in certain areas of specialization, and also offers students a broad background across several of marketing's core disciplines. York University. Toronto , Canada.
PhD in Management, Marketing Field Coordinator: Fang Wang, PhD. See all Lazaridis faculty members in Marketing. ... including the Natural Sciences and Engineering Research Council of Canada (NSERC) and the Social Sciences and Humanities Research Council of Canada (SSHRC), as well as grants from industry, including $500,000 from CN Rail. ...
This page shows a selection of the available PhDs in Canada. If you're interested in studying a Marketing degree in Canada you can view all 5 PhDs. You can also read more about Marketing degrees in general, or about studying in Canada. Many universities and colleges in Canada offer English-taught PhD's degrees.
Marketing. The full-time, 12-month Schulich Master of Marketing (MMKG) is the first program of its kind in Canada to prepare graduates for professional careers in marketing. The MMKG curriculum will provide students with the critical analysis and decision making skills required of marketers today. Students will learn state-of-the-art digital ...
Mar 16, 2023. 0M 1.8k. QS Asia University Rankings: Methodology. Discover the methodology behind the QS Asia University Rankings - a ranking of the top universities in Asia each year. By Dmytro F. Mar 15, 2023.
Ph.D. at uOttawa: research community. "Supervising doctoral students is a privilege: it allows for the discovery of new research challenges and for the development of sustainable relationships.". Emmanuelle Bernheim, LL.D., PhD, Full professor, Faculty of Law, Civil Law Section.
41 Universities in Canada offering postgraduate Marketing degrees and courses. Plan your studies abroad now. You are currently browsing our site with content tailored to students in your country
Schulich School of Business. Doctor of Philosophy, graduate studies. Marketing. Wilfrid Laurier University [www], [profile] School of Business and Economics. Doctor of Philosophy, graduate studies. Marketing. University of Western Ontario [www], [profile] Richard Ivey School of Business.
Meet some of the marketing students in the PhD program at Rotman. The business school at the University of Toronto, Rotman has one of the world's top 10 ranked doctoral programs, and is also in the top 10 for faculty and research. Our students graduate to work at some of the world's best business schools.
Join a close-knit community of scholars at one of the world's top-ranked centres of management research - at the University of Toronto, in the heart of Canada's vibrant, culturally diverse financial capital. As part of Rotman's PhD program, you'll explore new ideas, develop insights that inspire solutions and help to spark broader conversations among corporate and public leaders
You can be confident that a PhD from Canada is well-respected. Attractive international fees - PhD study in Canada is generally cheaper than in the USA. Some universities actually reduce - or even waive - international fees. Post-study opportunities - Completing your doctorate will entitle you to live and work in Canada for up to three years.
12 Doctorate Sales And Marketing courses 📖 in Canada. Course price ranging from INR 1,254,198 - INR 10,171,343 with a max.Hurry the courses start from 03 Sep 2024.