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How to present a research paper in PPT: best practices

A research paper presentation is frequently used at conferences and other events where you have a chance to share the results of your research and receive feedback from colleagues. Although it may appear as simple as summarizing the findings, successful examples of research paper presentations show that there is a little bit more to it.

In this article, we’ll walk you through the basic outline and steps to create a good research paper presentation. We’ll also explain what to include and what not to include in your presentation of research paper and share some of the most effective tips you can use to take your slides to the next level.

Research paper PowerPoint presentation outline

Creating a PowerPoint presentation for a research paper involves organizing and summarizing your key findings, methodology, and conclusions in a way that encourages your audience to interact with your work and share their interest in it with others. Here’s a basic research paper outline PowerPoint you can follow:

1. Title (1 slide)

Typically, your title slide should contain the following information:

• Title of the research paper
• Affiliation or institution
• Date of presentation

2. Introduction (1-3 slides)

On this slide of your presentation, briefly introduce the research topic and its significance and state the research question or objective.

3. Research questions or hypothesis (1 slide)

This slide should emphasize the objectives of your research or present the hypothesis.

4. Literature review (1 slide)

Your literature review has to provide context for your research by summarizing relevant literature. Additionally, it should highlight gaps or areas where your research contributes.

5. Methodology and data collection (1-2 slides)

This slide of your research paper PowerPoint has to explain the research design, methods, and procedures. It must also Include details about participants, materials, and data collection and emphasize special equipment you have used in your work.

6. Results (3-5 slides)

On this slide, you must present the results of your data analysis and discuss any trends, patterns, or significant findings. Moreover, you should use charts, graphs, and tables to illustrate data and highlight something novel in your results (if applicable).

7. Conclusion (1 slide)

Your conclusion slide has to summarize the main findings and their implications, as well as discuss the broader impact of your research. Usually, a single statement is enough.

8. Recommendations (1 slide)

If applicable, provide recommendations for future research or actions on this slide.

9. References (1-2 slides)

The references slide is where you list all the sources cited in your research paper.

10. Acknowledgments (1 slide)

On this presentation slide, acknowledge any individuals, organizations, or funding sources that contributed to your research.

11. Appendix (1 slide)

If applicable, include any supplementary materials, such as additional data or detailed charts, in your appendix slide.

The above outline is just a general guideline, so make sure to adjust it based on your specific research paper and the time allotted for the presentation.

Steps to creating a memorable research paper presentation

Creating a PowerPoint presentation for a research paper involves several critical steps needed to convey your findings and engage your audience effectively, and these steps are as follows:

Step 1. Understand your audience:

• Identify the audience for your presentation.
• Tailor your content and level of detail to match the audience’s background and knowledge.

Step 2. Define your key messages:

• Clearly articulate the main messages or findings of your research.
• Identify the key points you want your audience to remember.

Step 3. Design your research paper PPT presentation:

• Use a clean and professional design that complements your research topic.
• Choose readable fonts, consistent formatting, and a limited color palette.
• Opt for PowerPoint presentation services if slide design is not your strong side.

Step 4. Put content on slides:

• Follow the outline above to structure your presentation effectively; include key sections and topics.
• Organize your content logically, following the flow of your research paper.

Step 5. Final check:

• Proofread your slides for typos, errors, and inconsistencies.
• Ensure all visuals are clear, high-quality, and properly labeled.

Step 6. Save and share:

• Save your presentation and ensure compatibility with the equipment you’ll be using.
• If necessary, share a copy of your presentation with the audience.

By following these steps, you can create a well-organized and visually appealing research paper presentation PowerPoint that effectively conveys your research findings to the audience.

What to include and what not to include in your presentation

In addition to the must-know PowerPoint presentation recommendations, which we’ll cover later in this article, consider the following do’s and don’ts when you’re putting together your research paper presentation:

• Focus on the topic.
• Be brief and to the point.
• Attract the audience’s attention and highlight interesting details.
• Use only relevant visuals (maps, charts, pictures, graphs, etc.).
• Use numbers and bullet points to structure the content.
• Make clear statements regarding the essence and results of your research.

Don’ts:

• Don’t write down the whole outline of your paper and nothing else.
• Don’t put long, full sentences on your slides; split them into smaller ones.
• Don’t use distracting patterns, colors, pictures, and other visuals on your slides; the simpler, the better.
• Don’t use too complicated graphs or charts; only the ones that are easy to understand.
• Now that we’ve discussed the basics, let’s move on to the top tips for making a powerful presentation of your research paper.

8 tips on how to make research paper presentation that achieves its goals

You’ve probably been to a presentation where the presenter reads word for word from their PowerPoint outline. Or where the presentation is cluttered, chaotic, or contains too much data. The simple tips below will help you summarize a 10 to 15-page paper for a 15 to 20-minute talk and succeed, so read on!

Tip #1: Less is more

You want to provide enough information to make your audience want to know more. Including details but not too many and avoiding technical jargon, formulas, and long sentences are always good ways to achieve this.

Tip #2: Be professional

Avoid using too many colors, font changes, distracting backgrounds, animations, etc. Bullet points with a few words to highlight the important information are preferable to lengthy paragraphs. Additionally, include slide numbers on all PowerPoint slides except for the title slide, and make sure it is followed by a table of contents, offering a brief overview of the entire research paper.

Tip #3: Strive for balance

PowerPoint slides have limited space, so use it carefully. Typically, one to two points per slide or 5 lines for 5 words in a sentence are enough to present your ideas.

Tip #4: Use proper fonts and text size

The font you use should be easy to read and consistent throughout the slides. You can go with Arial, Times New Roman, Calibri, or a combination of these three. An ideal text size is 32 points, while a heading size is 44.

Tip #5: Concentrate on the visual side

A PowerPoint presentation is one of the best tools for presenting information visually. Use graphs instead of tables and topic-relevant illustrations instead of walls of text. Keep your visuals as clean and professional as the content of your presentation.

Tip #6: Practice your delivery

Always go through your presentation when you’re done to ensure a smooth and confident delivery and time yourself to stay within the allotted limit.

Tip #7: Get ready for questions

Anticipate potential questions from your audience and prepare thoughtful responses. Also, be ready to engage in discussions about your research.

Tip #8: Don’t be afraid to utilize professional help

If the mere thought of designing a presentation overwhelms you or you’re pressed for time, consider leveraging professional PowerPoint redesign services . A dedicated design team can transform your content or old presentation into effective slides, ensuring your message is communicated clearly and captivates your audience. This way, you can focus on refining your delivery and preparing for the presentation.

Lastly, remember that even experienced presenters get nervous before delivering research paper PowerPoint presentations in front of the audience. You cannot know everything; some things can be beyond your control, which is completely fine. You are at the event not only to share what you know but also to learn from others. So, no matter what, dress appropriately, look straight into the audience’s eyes, try to speak and move naturally, present your information enthusiastically, and have fun!

If you need help with slide design, get in touch with our dedicated design team and let qualified professionals turn your research findings into a visually appealing, polished presentation that leaves a lasting impression on your audience. Our experienced designers specialize in creating engaging layouts, incorporating compelling graphics, and ensuring a cohesive visual narrative that complements content on any subject.

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How to Prepare a Paper Presentation

Last Updated: October 4, 2023 Fact Checked

This article was co-authored by Patrick Muñoz . Patrick is an internationally recognized Voice & Speech Coach, focusing on public speaking, vocal power, accent and dialects, accent reduction, voiceover, acting and speech therapy. He has worked with clients such as Penelope Cruz, Eva Longoria, and Roselyn Sanchez. He was voted LA's Favorite Voice and Dialect Coach by BACKSTAGE, is the voice and speech coach for Disney and Turner Classic Movies, and is a member of Voice and Speech Trainers Association. There are 9 references cited in this article, which can be found at the bottom of the page. This article has been fact-checked, ensuring the accuracy of any cited facts and confirming the authority of its sources. This article has been viewed 362,394 times.

A paper is bad enough, but presentations are even more nerve-wracking. You've got the writing down, but how do you turn it into a dynamic, informative, enjoyable presentation? Why, here's how!

Guidelines and Audience

• Know how long the speech must be.
• Know how many points you're required to cover.
• Know if you must include sources or visuals.

• If you're presenting to people you know, it'll be easy to know what to break down and what to gloss over. But if you're presenting to unknown stockholders or faculty, for instance, you need to know about them and their knowledge levels, too. You may have to break your paper down into its most basic concepts. Find out what you can about their backgrounds.

• Does the facility have a computer and projector screen?
• Is there a working WiFi connection?
• Is there a microphone? A podium?
• Is there someone who can assist you in working the equipment before your presentation?

Script and Visuals

• Only have one point per notecard -- that way you won't end up searching the notecard for your information. And don't forget to number the cards in case you get mixed up! And the points on your cards shouldn't match your paper; instead of regurgitating information, discuss why the key points of your paper are important or the different points of view on this topic within the field.

• As you go through this outline, remove any jargon if it may not be understood.

• If you won't have access to the proper technology, print visual aids on poster board or foam-core board.
• If using presentation software, use words sparingly, but enough to get your point across. Think in phrases (and pictures!), not sentences. Acronyms and abbreviations are okay on the screen, but when you talk, address them fully. And remember to use large fonts -- not everyone's vision is fantastic. [7] X Research source

• It's okay to be a bit repetitive. Emphasizing important ideas will enhance comprehension and recall. When you've gone full circle, cycle back to a previous point to lead your audience to the right conclusion.
• Minimize the unnecessary details (the procedure you had to go through, etc.) when highlighting the main ideas you want to relay. You don't want to overload your audience with fluff, forcing them to miss the important stuff.
• Show enthusiasm! A very boring topic can be made interesting if there is passion behind it.

Practice, Practice, and More Practice

• If you can grab a friend who you think has a similar knowledge level to your audience, all the better. They'll help you see what points are foggier to minds with less expertise on the topic.

• It'll also help you with volume. Some people get rather timid when in the spotlight. You may not be aware that you're not loud enough!

• Do the same with your conclusion. Thank everyone for their time and open the floor for any questions, if allowed.
• Make eye contact with people in the audience to help build your connection with them.

What Is The Best Way To Start a Presentation?

Community Q&A

• Most people get nervous while public speaking. [10] X Research source You are not alone. [11] X Trustworthy Source Mayo Clinic Educational website from one of the world's leading hospitals Go to source Thanks Helpful 0 Not Helpful 1
• Visual aids not only help the audience, but they can help jog your memory if you forget where you are in your presentation. Thanks Helpful 0 Not Helpful 0
• Rehearse in front of a mirror before your presentation. Thanks Helpful 0 Not Helpful 0

• Answer questions only if it is related to your presentation. Keep these to the end of your talk. Thanks Helpful 76 Not Helpful 14

You Might Also Like

• ↑ https://theihs.org/blog/prepare-for-a-paper-presentation-at-an-academic-conference/
• ↑ https://writingcenter.unc.edu/conference-papers/
• ↑ https://www.ncsl.org/legislators-staff/legislative-staff/legislative-staff-coordinating-committee/tips-for-making-effective-powerpoint-presentations.aspx
• ↑ https://www.youtube.com/watch?v=4qZMPW5g-v8
• ↑ https://twp.duke.edu/sites/twp.duke.edu/files/file-attachments/paper-to-talk.original.pdf
• ↑ http://www.cs.swarthmore.edu/~newhall/presentation.html
• ↑ https://www.forbes.com/sites/georgebradt/2014/09/10/big-presentation-dont-do-it-have-a-conversation-instead/#6d56a3f23c4b
• ↑ https://www.psychologytoday.com/us/blog/smashing-the-brainblocks/201711/why-are-we-scared-public-speaking
• ↑ https://www.mayoclinic.org/diseases-conditions/specific-phobias/expert-answers/fear-of-public-speaking/faq-20058416

About This Article

To prepare a paper presentation, create an outline of your content, then write your script on note cards or slides using software like PowerPoint. Be sure to stick to one main point per card or slide! Next, design visual aids like graphics, charts, and bullet points to illustrate your content and help the audience follow along. Then, practice giving your presentation in front of friends and family until you feel ready to do it in class! For tips on creating an outline and organizing your information, read on! Did this summary help you? Yes No

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30+ Best Research Presentation Templates for PowerPoint (PPT)

Finding the right PowerPoint template plays an important part in getting your message across to the audience during a presentation. And it’s especially true for research presentations.

Using the right colors, graphs, infographics, and illustrations in your slides is the key to delivering information more effectively and making your presentation a success.

Today, we handpicked a great collection of research presentation PowerPoint templates for you to make the perfect slideshows for various types of research papers and studies.

Whether you’re preparing for a presentation at a school, event, or conference, there are templates in this list for all purposes. Let’s dive in.

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Science & Research Presentation PowerPoint Template

This PowerPoint template is a perfect choice for preparing a research presentation to share your scientific findings and reports.

The template has 30 unique slides with unlimited color options. There are a few infographics included in the slideshow as well.

Why This Is A Top Pick

The presentation has a very modern and creative design where you can showcase your data and information in an attractive way. You won’t be making boring research presentations ever again.

Labvire – Research Presentation PowerPoint Template

Labvire is another modern PowerPoint template you can use for various types of research presentations. It’s also ideal for laboratory-related research presentations. The template has fully customizable slide layouts with editable charts, graphs, and more. You can choose from more than 40 unique slide designs as well.

Novalabs – Science Research PowerPoint Template

Novalabs PowerPoint template features a highly visual and attractive design. The template includes 36 different slides that feature large image placeholders for adding a more visual look to your presentations. There are lots of editable graphics, shapes, and tables included in the template too. Feel free to customize them however you like.

Research & Development PowerPoint Template

The minimal and clean design of this PowerPoint template makes it a great choice for delivering more effective research presentations. With fewer distractions in each slide, you’ll be able to convey your message more easily. The template comes with 30 unique slides. You can change the colors, fonts, and shapes to your preference as well.

Marketing Research Presentation PowerPoint Template

When talking about research presentations, we can’t forget about marketing research. Most sales and marketing meetings usually include a sophisticated marketing research presentation. This PowerPoint template will help you design those research presentations without effort. It includes a total of 150 slides, featuring 30 unique slides in 5 different color schemes.

Free Business Market Research Presentation Template

This is a free PowerPoint template designed for making business market research presentations. It gives you 27 different and fully customizable slides to create professional slideshows for your business meetings.

Free Business Data Analysis & Research Presentation

With this PowerPoint template, you can create colorful and creative business research and data analysis presentation without any design skills. It includes 35 unique slides with lots of infographics and editable shapes. The template is free to use as well.

Lernen – Research Thesis PowerPoint Presentation

Larnen is the ideal PowerPoint template for making research slideshows for your thesis presentations. It includes 30 unique slides that are available in light and dark color themes. It also has editable charts and graphs.

Aristo – Research Academic PowerPoint Presentation

This PowerPoint template is also made with academic research presentations in mind. The template has a professional design with clean layouts and light colors. It comes with more than 30 different slides.

Biosearch – Science Research PowerPoint Template

You can use this PowerPoint template to make professional presentations to present research data and results. It lets you choose from 40 different slides and 90 color themes. The slides are available in both light and dark color themes as well.

Neolabs – Laboratory & Science Research PPT

Neolabs is another science research presentation made with laboratory research teams in mind. You can use it to make effective slideshows to present your research findings. There are 30 unique slides in this template.

Free Business Cost Analysis PowerPoint Template

This is a free PowerPoint and Google Slides template that comes with 35 unique slides. It’s ideal for making research presentations related to business financials.

Research & Case Study PowerPoint Template

Create the perfect case study presentation using your research data with this PowerPoint template. It includes a modern slide design with infographics and charts for effectively presenting your data.

Liron Labs – Laboratory Research PowerPoint Template

Another PowerPoint template for laboratory research presentations. This template includes 15 useful slide layouts with editable graphics, free fonts, and image placeholders. You can edit and customize the colors and text as well.

Research Thesis PowerPoint Template

Make an attractive and creative research thesis presentation using this PowerPoint template. There are over 30 unique slides in this template. You can either use dark or light color themes to create your presentations.

Colorful Thesis Research PowerPoint Template

If you want to make your research presentations look more colorful and creative, this PowerPoint template is for you. It has 15 different slides with fully customizable layouts. It has editable shapes, free fonts, and image placeholders too.

Free Data Analysis Research PowerPoint Template

This PowerPoint template is also free to download. You can also customize it using PowerPoint or Google Slides. This template is ideal for marketing agencies and teams for presenting research and data analysis.

Laboratory & Science Research PowerPoint Template

You can make more convincing and unique lab research presentations using this PowerPoint template. It features a creative design that will easily attract the attention of your audience. You can use it to make various other science and research presentations too. The template includes 30 unique slides.

The Biologist – Research Presentation PowerPoint Template

Just as the name suggests, this PowerPoint template is designed with biology and science-related presentations in mind. It includes many useful slide layouts that can be used to make various types of research presentations. There are 30 different slide designs included in this template with editable shapes and colors.

Modern Science & Research PowerPoint Template

If you’re looking for a PowerPoint template to create a modern-looking research presentation, this template is perfect for you. It features a collection of modern and attractive slides with lots of space for including images, icons, and graphs. There are 30 unique slides in the template with light and dark color themes to choose from.

Marketing Report & Research PowerPoint Template

This PowerPoint template doubles as both a research and report slideshow. You can use it to create various marketing reports as well as marketing research presentations. It comes with 30 slides that feature minimal and clean designs. It includes lots of editable charts, infographics, and tables as well.

Market Research Presentation PowerPoint Template

Another modern PowerPoint template for making market research presentations. This template includes 25 unique slides with master slides, image placeholders, and editable colors. The template is ideal for marketing agencies and corporate businesses.

Free Academic Research Thesis PowerPoint Template

This free PowerPoint template is designed for defending your academic research thesis dissertation. Needless to say, it’s a useful template for academics as well as teachers. The template features 23 unique slide layouts with customizable designs.

Free Economics Research Thesis Presentation Template

You can use this free template to create thesis and research presentations related to economics. It’s useful for academic students and gives you the freedom to choose from 21 slide layouts to make your own presentations.

Labia – Research Presentation Powerpoint Template

Labia is a research presentation template made for professionals. It comes with a set of modern slides with multipurpose designs. That means you can customize them to make many different types of research presentations. There are 30 unique slides included in this template that come in 5 different color themes.

Medical Research Infographics & Powerpoint Slides

You’ll be using lots of charts, graphs, and infographics in your presentations to showcase data in visual form. Not to mention that visuals always work well for attracting the audience’s attention. You can use the infographic slides in this template to create better research presentations. Each slide features a unique infographic with animated designs.

Foreka – Biology Education & Research Presentation PPT

Foreka is a PowerPoint template made for educational presentations, especially for covering topics related to biology. But it can also be customized to present your research presentations. The slides have very useful layouts that are most suitable for making research slide designs. There are 30 slides included with light and dark color themes.

Maua – Aesthetic Business Research PowerPoint Template

This PowerPoint template is suitable for making elegant and stylish business reports and business research presentations. It’s especially great for making background research and competitor research slideshows. The template comes with 30 slides featuring master slides, image placeholders, and more.

World Data Scientist Powerpoint Presentation Template

You can use this PowerPoint template to create research presentations for many different types of topics, industries, and projects. The template includes lots of data-centric slides where you can easily showcase your data in visual form. There are 30 unique slides included with the template as well.

Free SWOT Analysis Infographics PowerPoint Template

SWOT analysis is a commonly used methodology in business research presentations. With this free PowerPoint template, you can create stylish SWOT analysis infographics for your presentations. It includes SWOT infographics in 30 different styles.

Free Market Research Presentation Infographics PPT

This is a collection of free PowerPoint slides that feature various styles of infographics you can use in your business and market research presentations. There are 30 different infographic slides included in this template. You can edit, change colors, and customize them however you like.

Sinara – Science & Research Powerpoint Template

Sinara is a brilliant PowerPoint template you can use to craft a professional presentation for science-related research and reports. It’s available in 3 different color schemes as well as the option to customize the colors to your preference. The template comes in light and dark themes too.

Political Science and Research PowerPoint Template

This PowerPoint template will be quite useful to political science and international relations students. It features a total of 150 slides you can use to create attractive presentations for your research and methodologies. There are slides in 5 different color schemes.

How to Make a Research Poster in PowerPoint

We bet you didn’t know that you could actually design posters in PowerPoint. Well, you can and it’s very easy to do so.

The easiest way to make a poster in PowerPoint is to use a pre-made template like the one above.

You can easily copy one of the slides from a template, and resize the slide dimensions to create a vertical poster. Then add a title with a few lines of text and you’ll have yourself a poster.

Or, if you want to craft a poster from scratch, you can read our complete guide on how to create posters in PowerPoint with step-by-step instructions.

For more useful presentation templates, be sure to check out our best educational PowerPoint templates collection.

Find the perfect PowerPoint presentation template

Bring your next presentation to life with customizable powerpoint design templates. whether you're wowing with stats via charts and graphs or putting your latest and greatest ideas on display, you'll find a powerpoint presentation template to make your ideas pop., presentations.

Help your data, insights, and recommendations make a statement with beautiful and easily customizable presentation templates.

Certificates

Celebrate accomplishments big and small with customizable certificate templates. From gift certificates to awards for finishing a course or training, find a template that highlights their accolades.

Boost visibility for your show, project, or business with easily customizable poster templates. Find templates for all your promotion needs and make them uniquely yours in a flash.

Keep track of whatever you need to in style. From personal planning to promotional calendars, find templates for every kind of project and aesthetic.

Infographics

Say more with less using helpful and easily customizable infographic templates. Add clarity to business presentations, school projects, and more with these helpful templates.

Start with the best PowerPoint templates

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A quick way to create beautiful, powerful PowerPoint presentations

Create captivating, informative content for PowerPoint in just a few minutes—no graphic design experience needed. Here's how:

1. Find the perfect PowerPoint template

2. Customize your creation

3. Show it off

Let's create a powerpoint design, frequently asked questions, where can i find slide templates and themes that i can customize.

To find customizable slide templates and themes, you can explore the business presentations templates or search by PowerPoint templates . Once you find a template that resonates with you, customize it by changing its color scheme, add in your own photos, and swap out the font.

How do I use pre-made PowerPoint templates?

After you've chosen a PowerPoint template to use, customize it. Explore [design tips] on how to customize a deck that resonates with your brand while putting emphasis on the topic at hand. Play with other design elements, like photo shapes, to make each slide unique.

How can I make or edit my own custom PowerPoint templates?

Start from scratch by creating your own PowerPoint template . Follow tips for designs and business presentations so that your unique template is cohesive and relevant to your brand. Incorporate your brand's color scheme and graphics so that all your slides aren't text only.

What kinds templates can I get online for PowerPoint?

You can get PowerPoint templates that have modern designs, animated ones, or even hand-drawn art in each slide. The color schemes range from bold to subtle. Each template's slides are also organized based on what you may want to include in your presentation . You can use the template as a starting point and customize its specific details from theme.

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Blog Marketing

20+ White Paper Examples [Design Guide + White Paper Templates]

By Sara McGuire , Jun 28, 2023

There’s a reason why white papers are a marketing staple. When created right, white papers boost your authority, solve problems for your clients and stakeholders and act as powerful lead magnets.

But how to you create a white paper that will drive results? In this guide and with the help of Venngage’s White Paper Maker , you’ll learn how to write and design white papers that engage readers, impress clients and generate sales leads.

To add an element of enjoyment to the process, you can explore our collection of white paper templates that offer captivating and informative formats for narrating your story.

[Watch] How to Create a White Paper with Venngage:

White paper examples we’ll cover (click to jump ahead):

Business white paper examples, marketing white paper examples, government white paper examples.

• Policy paper examples

Research white paper examples

Hr white paper examples.

• White paper FAQ

Without further ado, let’s dive right in.

Businesses write white papers for a number of reasons. It’s a great document to showcase a company’s expertise in the field and to win over investors. A white paper can also be used for marketing purposes and brand awareness (which I’ll discuss in the next section ).

Here’s an example of a business white paper:

This business white paper example by Google aims to persuade the reader into adopting AI by leveraging Google’s authority. It also contains a technical deep dive for more advanced readers.

This is a perfect case of a business using white papers to demonstrate its expertise and establish itself as the thought leader in the industry.

To create a business white paper like this one, you can use a white paper template . Here’s an example of one:

Just so you know, some of our templates are free to use and some require a small monthly fee. Sign up is always free, as is access to Venngage’s online drag-and-drop editor.

This business white paper template discusses the importance of employee engagement and different strategies to optimize engagement in a company. A staffing consultancy firm could create a business white paper like this one to demonstrate its expertise.

Now, if you already have a draft of your white paper content, you can just copy and paste it to a template you like. (If you haven’t written it yet, here’s a white paper writing guide you should definitely check out!)

But how do you make the most out of a business white paper template like the one above? Let’s take a look at some design tips you can apply:

1. Create an eye-catching white paper cover page

Don’t underestimate the effectiveness of an eye-catching cover page. Like the cover of a book, a captivating cover page will entice people to open it and read it further.

At first glance, your readers should have an idea of what the white paper will contain. Use a photo that reflects the theme of your white paper, or create a visual using diverse icons .

Let’s check out a B2B white paper example on employee engagement. The two men on the cover could easily be a manager speaking with one of his team members. 

Both look energized and engaged, indicating that this business white paper will offer valuable insight to companies looking to invigorate their employees.

2. Highlight key takeaways to summarize the information in your white paper

White papers tend to pack a ton of information within their pages. But in reality, many people aren’t going to take the time to read the whole paper cover to cover.

Try highlighting a few key takeaways that will get them excited about reading your white paper. Or outline exactly what they will trade their time to learn about.

As you can see in this white paper example, there’s a whole section that highlights the key takeaways in the report. Because it’s right on the front page, it’s hard to miss, which is a nice touch:

Pro Tip:  Not sure which template is right for your use case? Venngage has a massive catalog of 500+ professional and engaging templates you can customize today. No more boring Word documents or endlessly struggling with expensive design tools.  Browse our white paper templates.

3. Incorporate photos which resemble your target users in your white paper layout

Photos help create a connection between the information in your white paper and your reader. Using a photo on the cover also tells the reader what they can expect to find within the pages.

In this healthcare white paper template, the image of a child with a sugary dessert connects directly to the topic. The reader will instantly know what the paper is about.

If your goal with white papers is to promote your services and generate leads, your message needs to be memorable. Incorporating visuals resembling your target audience is one way to do so.

This content marketing white paper template depicts someone hard at work while downing a cup of coffee. The image would resonate most with professional marketers you’re trying to reach in a B2B capacity:

Businesses can use white papers as part of a content (and sales) marketing strategy such as lead generation . Most of the time, the white paper is gated — you need to insert your contact information before downloading/accessing the document. Here’s an example:

This white paper example by Frost & Sullivan (commissioned by Samsung Electronics America) explores the trends in the insurance industry. Specifically, it discusses the impact of digital transformation on this industry and how companies can deal with the change.

In order to access the white paper, you need to put in your contact information:

Now, let’s take a look at some more white paper design tips you can apply to make the best out of your marketing white paper:

4. Use high-quality photos with a consistent style

Photos, icons, and illustrations can play an important role in how effectively your white paper communicates information. It’s almost as important as knowing how to write a white paper that conveys information succinctly.

Don’t just use images for decoration. Instead, use photos to illustrate important concepts, to make information easier to understand, and to convey a mood. Marketing white paper examples, like this one, use bright, colorful photos to engage and excite readers.

Venngage’s integration with Pexels and Pixabay makes it easy to find thousands of high-quality stock photos. Check out our  guide to incorporating stock photos  seamlessly into your design. 

Pro Tip:  Use Venngage’s image swap button to change the images in a template in just 1-click. Your images and icons will be replaced with a new image that is already formatted to the template.

5. Use a neutral color scheme for a modern technology white paper design

Say you want to create a white paper to introduce new technology or explain tech-based solutions to problems. A white paper design with a sleek, modern and minimalistic design will likely appeal to techie people.

Pick a neutral background color like white or light grey. Then, pick visuals with similarly sleek color schemes. Tech white paper examples like this use a cool and muted grey palette:

But a great way to add some visual appeal to your white paper layout is to pick an accent color that you can use to make parts of your page pop. For example, this content marketing white paper template contrasts two cool corporate blue accents:

Pro Tip:  With Venngage, you can scale your white paper creation without sacrificing quality. How? Once you’ve created a white paper you like, save it as a template to reuse it again. Or hand the design reins to a team member. Want to create a white paper with your team? Our  real-time collaboration  feature (Business plan only) can help.

Learning how to write a white paper that speaks to your readers is important. For example, when selecting images for your white paper, keep an eye out for people who resemble your target audience .

This will help communicate that your white paper is actually relevant to the group you’re trying to reach.

That said, in some cases, including photos resembling your target audience might not make sense. If this happens, I’d recommend including non-generic stock photos or authentic product images. 

This modern business white paper template uses real product images as well as authentic stock photos to give it that visual flair:

Pro Tip: Need help with creating personas for your target audience? Our in-depth user persona guide  will help you quickly get upto speed.

6. Use creative backgrounds for a trendy white paper design

A simple design trick to make your white paper more engaging is to use the right background. You can opt for a simple background pattern design to add some visual impact to your white paper layout, or even try a trendy color gradient.

For example, take a look at how a color gradient background gives this content marketing white paper template some wow factor:

Here’s a simpler marketing white paper template that opts for a vibrant color gradient background but with simpler font choices to give it a sleek professional look:

Alternatively, you can use a different color gradient on your white paper template to make it stand out. Remember to keep your branding in mind when choosing the color combination so readers recognize the white paper as belonging to your brand.

It’s so easy to experiment with white paper backgrounds, so don’t be shy about trying out different options. With Venngage, you can change your white paper background with 1-click:

Pro Tip: Even if you don’t have any design experience (I don’t), the right background image can instantly make your white paper look more polished and professional. Keep this simple yet effective trick in mind, so you can create white papers that captivate readers.

7. Include calls to action throughout your white paper

If you’ve been wondering what makes a great white paper, it’s the strategic use of calls to action (CTAs).  It’s an important part of understanding how to write a white paper that readers will engage with.

In a white paper, there are plenty of opportunities to position your product or service as a solution to your target audience’s pain points. This means that there will be ample opportunities to include CTAs throughout your white paper.

For example, if you mention a feature of your product, you can place a clickable CTA button beside it:

CTAs are a great way to move people through the  sales pipeline , from your white paper to a  landing page  or blog post. 

Governmental organizations write white papers to outline policies before proposing new bills and legislations. A white paper is a good tool for gathering feedback from the public before implementing wide-reaching policy changes.

This is an example of a government white paper:

There are a lot of ways you can make your government white papers more engaging. Here are some design tips:

8. Make your page numbers stand out so your white paper is easy to scan

When designing your white paper, it’s important to keep your readers in mind. Don’t just think about what they want to read, but how they want to read it.

Your white paper isn’t the latest installment of Stranger Thing s , so it’s unlikely that every reader is going to sit down and read it cover to cover. In fact, there’s a good chance they’re going to want to skip ahead to specific sections that interest them. 

Making your page numbers easy to read will be appreciated by your readers who are trying to locate a particular topic in your white paper.

Take a look at the page numbers in this policy white paper template:

The above government white paper template can be used by a government to communicate complex social, political, and economic issues to an audience.

Healthcare white paper templates, for example, can be useful in proposing healthcare policies to the general public.

Governments can distribute healthcare white papers to communicate crucial healthcare policy changes to residents in an easy-to-read and accessible format (just like the one above by the American Heart Association).

The white paper example below has a format that’s easy to customize for any industry. Its straightforward table of contents and simple design elements keep the focus on the text.

Go ahead and customize this template with our intuitive drag-and-drop editor:

You can create a functional table of contents by adding hyperlinks to individual chapters and sections. This will help your readers navigate the white paper’s contents.

Select the text you’d like to turn into a link, then click the link icon in the top bar. Along with the option to add a URL, you can select pages within the eBook. When you download your design, download it as an  Interactive PDF .

9. Highlight themes in your white paper template using icons

This white paper template, from the cover page onwards highlights the cybersecurity topic it is focused on — phishing scams — by using a hook icon. The cover also introduces a circle motif that is used throughout this technical white paper, to give it a cohesive design and summarize information.

Pro Tip:  Do you work in a boring industry? Whether you’re in finance, law or health care, you can set yourself apart from the competition by creating engaging, yet informative white papers. A well-designed white paper can give you an unfair advantage when it comes to making technical information easy to understand and positioning the value of your business.

Policy white paper examples

Good policy white paper examples include a brief description of the scope of a problem or issue to be discussed, alongside recommendations.

This policy white paper from the Australian government is a good example:

Policy papers also include data to give context to issues. The Australian policy white paper above includes a bar graph describing the percentage of Australians born overseas to illustrate the country’s multicultural societies:

On that note, here’s some ways to best incorporate data visualizations to your white papers:

10. Visualize your white paper data using charts and pictograms

A common problem that marketers and consultants face when creating white papers is finding a way to make the data engaging and easy to understand. 

The solution? Visualize your data using charts and pictograms.

While everyone on your team is busy creating boring Word documents, you can be the creative genius that uses charts and pictograms to create visually engaging white papers.  

The type of charts you use will depend on the type of data you’re visualizing. Here’s a guide to picking what types of charts to use that can help you there. 

You could use a line graph to show revenue growth over time . Or you could use pie charts to show parts of a whole, like in policy white paper examples such as this.

Pro Tip: With our online graph maker, you can create charts and graphs that are more creative and engaging than standard Excel charts. A plain old bar graph won’t do much to inspire anyone, but a creative chart that tells a story can. 

Pictograms are also a creative and effective way to visualize statistical data. Take a look at how pictograms are used in technology white paper examples like the below. They act as visual aids to showcase key statistics and changes as it relates to the IT sector.

Don’t be afraid to mix it up. They say variety is the spice of life — the same can be said of white papers! This business white paper design, for example, combines both bar graphs and pie charts.

For more ways to add data visualizations to your white papers, check out this post: How to Visualize Data In Your White Papers

Just like other white papers, research white paper examples include reported facts and data aimed at educating readers around a particular topic. Research white papers are also written to help readers understand and address specific problems.

If you’re writing a research white paper for your business, here’s some ways to make it more engaging:

11. Highlight featured quotes using a big font

This is a design trick you’ve probably seen used in magazines and news publications. Well, guess what — it works great for white paper design as well! Pull particularly impactful and persuasive quotes and make them stand out from the rest of the text using big, bold fonts.

Not only will this draw readers’ eyes to the quotes, but it also gives your page design more visual variation. Company white paper examples like this one use a bright orange font to help their featured quotes stand out.

Human resources white papers tackle issues around employment, management, employee retention and churn. HR white papers can also be used to attract potential employees by showcasing the company culture and ethos.

12. Incorporate your branding into your white paper design

To improve brand recognition , you need to have consistent branding across all marketing collateral. This not only helps your marketing efforts  but also helps you maintain consistency in your internal and external comms.

Be sure to incorporate your logo , brand color palettes, and fonts into your white paper design.

Venngage’s Brand Kit makes it easy to save your logos, brand color palettes, and brand fonts for later. Then, you can easily apply them to your designs with one click. No designer needed:

Try thinking of creative opportunities to incorporate your branding . This white paper design, for instance, extends the use of its signature color beyond standard headers and icons.

It actually applies a transparent color overlay to the images, adding an additional punch of color and reinforcing its brand palette in an unexpected way.

Pro Tip: Need help with creating your own brand-style guide? Our guide on brand guidelines will help you create brand collateral that will dictate the look and feel of your brand and in the process, help you stand out from the herd.

13. Use icons to emphasize section headers in your white paper template

One of the primary purposes of a white paper is to visually communicate information in an engaging way. But many businesses end up creating something that reads like a college textbook. No one wants to read that…just ask any college student.

TechSmith studied over 4,500 office workers and found that people absorb information 7% faster when they’re given text with accompanying images, versus just plain text. When designing your white paper, look for opportunities to make the text easier to scan with visuals. 

An easy way to bring attention to important points is to place an icon beside the text. Government white paper examples like the one below are text-heavy. But the icons help direct the eye to each section header and break up the text.

This marketing white paper layout uses icons to punctuate the headers and add a dash of personality to reinforce its fun and lively color palette.

Here’s another example of a white paper design where icons are used to visualize points and make information easier to find.

14. Use a visual motif that reflects your white paper topic

A visual motif is a visual element that is repeated throughout your design. When you’re designing a multi-page document like a white paper or a report, your pages should have a cohesive look and flow.

To pick a motif for your white paper design, think of some themes reflected in your white paper. Is your white paper about social media engagement? Then a motif of birds (“tweeting”) or speech bubbles could work.

A white paper topic that is focused on establishing a sprint process could use a race track motif instead.

Hiring strategy white paper examples like the below use a leaf motif. Plants reflect the theme of growth associated with recruitment.

Or you can also use a simple shape motif throughout your white paper design. This approach is more subtle but can still lend to a cohesive and well-thought-out white paper design.

For example, this simple white paper template uses a hexagon motif (it kind of makes you think of a beehive, doesn’t it?).

15. Break up chunks of text with visuals when writing a white paper

When you’re laying out your white paper pages, put your storytelling cap on. Think: what kind of flow do I want my report to have? Where can I use visuals to emphasize certain points? Where can I illustrate an idea?

A common mistake novice designers make is to cram too much text into a page, rather than breaking up the text and giving it space to breathe.

Don’t hesitate to dedicate big chunks of your page–or the page in its entirety–to pictures. Images give the eyes a rest and help to reinforce information.

Visual headers are also a great way to break up expanses of text while still having the visuals serve a purpose (yay for purposeful design!). You can create your own illustrations using icons–they can make for some fun and quirky headers, like in workplace tech white paper examples.

16. Open your white paper with a boldly colored glossary

Like any design project, it’s important to start off on the right foot. You can do this by creating a glossary for your white paper. Think of it as a map that outlines exactly what your white paper will cover. 

In bright white paper examples like the one below, you can see how the designers used a bold color to bring attention to the glossary. This ensures that it will be seen by a reader, and actually used to navigate the content.

If you make your white paper design engaging, a lot more people are going to want to read it:

Try using a full-page color fill (like in this white paper example) for your glossary. Otherwise, readers may miss it when quickly flipping through the pages.

17. Include tables and boxes to emphasize key points and takeaways

Visualizing information or data isn’t limited to just graphs. When writing a white paper, you can also section off important pieces of information using tables and boxes.

In the white paper examples below, the designers used a table to organize key points and takeaways from each main section:

Here’s another example of a white paper layout that uses a table to highlight some key statistics:

Breaking up lengths of text with boxes will help make your white paper easier to read:

18. Vary the color, fonts, and styles of your headers

You can create a hierarchy by using a different font or color for your headers and sub-headers. This also helps give your page design more variety.

In this example, they use different fonts and colors for each level of header. This helps make the distinction between main and sub-headers more noticeable.

Your main design goal should be to create a white paper that’s engaging to readers and easy to navigate. When you are working with this much text, it’s important to make it easy to skim through.

19.  Dedicate pages to particularly important points

The primary goal of your white paper should be to educate readers. But you also want to strike a balance between being informative and entertaining.

If there is a central point that you want readers to remember, you may want to dedicate an entire page to that one point and an accompanying image to help drive the message home.

Pages like this should be used sparingly. That being said, they can deliver some real impact to readers.

Take this white paper example that dedicates a page to an evocative quote and photo:

20.  Allow for plenty of white space on your pages

Unlike one-page reports where you have to fit a lot of information into a small space, white papers allow for more freedom to spread the information out. That will allow you to create page designs with plenty of white space.

In the design world, white space is the empty space around design elements on the page. Leaving some room for your text and images to breathe will help your design look less cluttered.

Check out how this example uses plenty of white space on nearly every page. The result is an organized and modern white paper design.

21. Break chapters or sections into separate columns

Dividing your page into columns is a good way to organize your information and save space on the page. For example, in the white paper above, the Overview and the beginning of Chapter 1 are organized neatly into their own columns.

This makes it easy to jump from one point to the next, without getting lost.

22. Include a question on the front page of your white paper

Speaking directly to your readers can really grab their attention. Asking a question can get them to want to actually read your white paper.

In this white paper example, a simple question to the reader introduces what the report will cover. The designers even bolded it so it was the first thing readers would see!

Now they could have just said “We are going to cover Topic X” on the cover. But that doesn’t place their white paper in the perspective of the person it’s meant to help — the reader.

On the other hand, when you address a common problem people in your niche face, that will pique their interest.

23. Vary your page layouts to keep readers engaged

When people look at the same thing over and over again, it can cause visual fatigue. Their eyes glaze over and their attention drifts.

Varying your page layout will help keep readers engaged by going against their expectations. When the eyes have something new to look at, it’s easier to stay engaged.

This white paper template uses a few different page layouts. One page may have a featured image, another a large quote, and the next only includes written content. This white paper layout is fresh and interesting.

Use these white paper examples to create a design that reflects your brand

Use these examples of white papers as springboards for your own unique and brand-appropriate designs. Knowing how to write a white paper that considers your audience every step of the way will help you develop the perfect response to their questions and make your designs accessible .

FAQs about white papers

What is a white paper.

In the business world, a white paper (or whitepaper) is an in-depth informational report that explains a complex or technical concept in addition to providing a persuasive solution to a problem. 

For example, here’s what a technical white paper looks like:

Unlike ebooks , which may address a broader scope of topics, white papers have a singular focus. They’re designed to solve a specific problem for readers and build brand trust in the process.

White papers are also research-based and widely considered to be a valuable resource. In fact, Equinet reports that a whopping 75% of B2B would share information about themselves and their company in exchange for a white paper.

What is the format of a white paper?

White papers can be formatted in any number of ways, but depending on your industry, you may want to consider formatting your white paper for printing on standard printers. In that case, it’s best to stick to a letter-sized page, whether in portrait (8.5×11) or landscape (11×8.5).

These documents also are best in the PDF file format; this is the easiest way both to share them online and to have them printed.

Why should you create a white paper?

White papers can be extremely valuable documents to educate your stakeholders, clients, and top-of-funnel traffic — when the white papers are actually interesting. According to the Demand Gen 2018 Survey Report , 71% of B2B buyers used white papers in the last 12 months to research purchasing decisions.

How long is a white paper?

Typically, white papers are around 3 to 20 pages long. But some white papers can be longer. A white paper should be long enough to cover the concept or problem at hand. Since this usually includes case studies or new research, plus explanations and analyses, a good rule of thumb is writing white papers to provide enough evidence to back up your claims.

How to write a white paper that people will actually read?

If it doesn’t have an appealing design, your white paper probably isn’t going to work as well as you want it to. As with any type of content — from writing blog posts to making presentations to crafting ebooks —a lot of your white paper’s success comes down to the design.

Take this eye-catching hiring strategy white paper example; it uses dramatic images, colors, layouts, and icons to elevate its content to another level.

How to format a white paper with design in mind:

• Make sure your cover page immediately informs readers what your white paper is about.
• Summarize key takeaways at the start after writing your white papers.
• Don’t forget to think about your readers’ experience. Use clear page numbers to make it easier to scan your white paper.
• Visualize your data to make your white paper more engaging.
• Use consistent brand colors and fonts throughout your white paper format. This will make your design look more polished and professional.
• Use high-quality photos with a consistent style.
• Keep your target users in mind throughout the design process. If you’re using images of other people make sure they resemble your target users.
• Emphasize section headers in your white paper with icons.
• Break up walls of text with visuals like infographics and charts.
• Use a glossary to outline the specific topics you aim to address.
• Incorporate calls to action throughout your white paper design.
• Format your white paper to allow for plenty of white space. This will prevent your white paper design from looking cluttered.
• Switch up your page layouts to keep readers interested.

This article is also available in Spanish Más de 20 Ejemplos de White Paper Increíbles [Guía de Diseño + Plantillas] and Portuguese White paper: mais de 20 exemplos cativantes [guia de design + modelos]

You might also be interested in some of these helpful design guides:

• What is a White Paper? 15+ White Paper Examples to Get Started
• How to Write a White Paper (Tips & Templates)
• How to Visualize Data In Your White Papers
• What is a Marketing Plan & How to Create One [with Examples]
• 90+ Annual Report Design Templates, Inspirational Examples & Design Tips

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PowerShow.com is brought to you by  CrystalGraphics , the award-winning developer and market-leading publisher of rich-media enhancement products for presentations. Our product offerings include millions of PowerPoint templates, diagrams, animated 3D characters and more.

Drzewiecki Design

Flight Simulation Software

Przejdź do zawartości

• www.drzewiecki-design.net Strona główna Technical Support Products - FSX, FSX:SE, FSW, P3Dv1/v2/v3

Moscow City X

Latest version: v1.6 (2020)

• Przejdź do strony:

Re: Moscow City X

Post autor: hansweijers » pt paź 04, 2019 08:03

Post autor: Martin_Starski » sob paź 05, 2019 07:32

Post autor: DD Stanislaw » pt lis 01, 2019 06:45

Post autor: christinney » pt lis 01, 2019 10:28

Post autor: DD Stanislaw » pt lis 01, 2019 10:59

christinney pisze: ↑ pt lis 01, 2019 10:28 Is the new runway 14/32 available at UUDD with this update?

Post autor: skyteam78 » pt lis 01, 2019 12:20

Post autor: Martin_Starski » pt lis 01, 2019 18:25

Post autor: DD Stanislaw » sob lis 02, 2019 04:20

Post autor: skyteam78 » sob lis 02, 2019 07:07

Post autor: tasso1988 » ndz lis 10, 2019 11:49

Post autor: Martin_Starski » ndz lis 10, 2019 14:45

Post autor: Afterburner » pt lis 15, 2019 12:40

Post autor: Martin_Starski » sob lis 16, 2019 08:14

Post autor: presnyakof » ndz gru 29, 2019 19:53

Post autor: Martin_Starski » pn gru 30, 2019 11:08

presnyakof pisze: ↑ ndz gru 29, 2019 19:53 But it does not work

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