speech presentation definition

Speech vs. presentation: What’s the difference?

Written by: Joby Blume
Categories: Visual communication , Industry insights
Comments: 6

What’s the difference between a presentation and a speech? Many people use the words interchangeably, but there are two main areas of difference according to the dictionary definitions. Whether one accepts the dictionary definition is another matter – my four year-old daughter sometimes refuses – but that makes further discussion pretty difficult.

According to the Oxford English Dictionary (OED), a speech is defined as:

a formal address or discourse delivered to an audience

According to the Scrabble fan’s choice – the Collins English Dictionary – a speech is:

a talk or address delivered to an audience

Note that in the Collins definition, the part about being formal is missing.

Presentation

Both the Oxford English and Collins dictionaries define presentation as including some sort of visual element. The OED definition is:

a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience

Note that this includes the word ‘shown’. The Collins definition is even clearer in explicitly mentioning the use of illustrative material:

a verbal report presented with illustrative material, such as slides, graphs, etc

The Collins Dictionary also notes how the word presentation is used more generally to talk about how things are shown – ‘ the manner of presenting, esp the organization of visual details to create an overall impression’.

Presentations and speeches

Does the distinction hold perfectly? No. Firstly, people use the terms interchangeably, so of course the real world is full of speeches that are called presentations and presentations that are called speeches. Which leads to a natural blurring of the boundaries. Second, some presentations are very formal indeed, and some set-piece speeches (e.g. The State of the Union Address ) can have visuals added to them but without the orator interacting with them.

The boundaries aren’t sharp. But, according to the definition, a speech is a talk or address, and a presentation is a talk with the use of some sort of visual aid.

Speech vs. presentation

Why does this matter? Because giving a speech – for a lot of people – seems harder than giving a presentation. Bad slides are actually worse than no slides . But the reason so many speakers want slides or props is because they find it too hard to deliver speeches, and because effective visual aids makes it easier for them to get their points across.

Effective visuals – that support a speaker – make delivering presentations easier than delivering speeches for most people. Not everyone feels they can hold an audience with simply the sound of their own voice.

Great speeches are, well… great. But they aren’t the same as presentations, and shouldn’t be held up as examples of what those giving presentations should emulate.

P.S. For more on words and definitions, see Meaning and Necessity by Saul Kripke.

Presentation agency or marketing agency.

Industry insights

In the agency world, it’s fair to say that PowerPoint design sits somewhere at the bottom of the pile. Working with a specialist presentation design company will generally deliver better results, with less effort, and typically at lower cost. So why do some companies still not use presentation agencies for slide design?

How to make the ULTIMATE sales presentation

Sales presentations / Sales messaging / Visual communication
Comments: 8

Sales presentations are the cornerstone of many companies’ sales efforts, yet so often they aren’t given the time and attention they deserve. Thrown together at the last-minute, often your sales reps stand up in front of a sales presentation that's nothing more than a glorified page of notes. Read this article for everything you need to make the ultimate sales presentation.

Choosing a presentation design agency

PowerPoint design / Visual communication / Industry insights
Comments: 2

Choosing a presentation design agency for your enterprise is a lot harder than buying a product. With presentation design services, you don’t know what you’re going to get until the project is nearly finished. What you get from the studio isn’t the exact same thing as what any other business ends up with. So how do you choose the right presentation design firm for your company?

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Deference between speech and presentation

Speech Vs Presentation Vs Debate Compitation? Speech: Speech Eleborate In Your Ideas That You Have Crammed(Ratafication). Presetation:To Suggest Anything Infront Of All Student By Using Your Slides Its Own Way That You Have Worked For Project. Debate Compitation:To Disscuss Your Ideas With One Another..

What It Takes to Give a Great Presentation

Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman (St. Martin’s Press).

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PRESENTATION SKILLS

What is a Presentation?

Search SkillsYouNeed:

Presentation Skills:

A - Z List of Presentation Skills
Top Tips for Effective Presentations
General Presentation Skills
Preparing for a Presentation
Organising the Material
Writing Your Presentation
Deciding the Presentation Method
Managing your Presentation Notes
Working with Visual Aids
Presenting Data
Managing the Event
Coping with Presentation Nerves
Dealing with Questions
How to Build Presentations Like a Consultant
7 Qualities of Good Speakers That Can Help You Be More Successful
Self-Presentation in Presentations
Specific Presentation Events
Remote Meetings and Presentations
Giving a Speech
Presentations in Interviews
Presenting to Large Groups and Conferences
Giving Lectures and Seminars
Managing a Press Conference
Attending Public Consultation Meetings
Managing a Public Consultation Meeting
Crisis Communications
Elsewhere on Skills You Need:
Communication Skills
Facilitation Skills
Teams, Groups and Meetings
Effective Speaking
Question Types

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The formal presentation of information is divided into two broad categories: Presentation Skills and Personal Presentation .

These two aspects are interwoven and can be described as the preparation, presentation and practice of verbal and non-verbal communication.

This article describes what a presentation is and defines some of the key terms associated with presentation skills.

Many people feel terrified when asked to make their first public talk. Some of these initial fears can be reduced by good preparation that also lays the groundwork for making an effective presentation.

A Presentation Is...

A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team.

A presentation can also be used as a broad term that encompasses other ‘speaking engagements’ such as making a speech at a wedding, or getting a point across in a video conference.

To be effective, step-by-step preparation and the method and means of presenting the information should be carefully considered.

A presentation requires you to get a message across to the listeners and will often contain a ' persuasive ' element. It may, for example, be a talk about the positive work of your organisation, what you could offer an employer, or why you should receive additional funding for a project.

The Key Elements of a Presentation

Making a presentation is a way of communicating your thoughts and ideas to an audience and many of our articles on communication are also relevant here, see: What is Communication? for more.

Consider the following key components of a presentation:

Ask yourself the following questions to develop a full understanding of the context of the presentation.

When and where will you deliver your presentation?

There is a world of difference between a small room with natural light and an informal setting, and a huge lecture room, lit with stage lights. The two require quite different presentations, and different techniques.

Will it be in a setting you are familiar with, or somewhere new?

If somewhere new, it would be worth trying to visit it in advance, or at least arriving early, to familiarise yourself with the room.

Will the presentation be within a formal or less formal setting?

A work setting will, more or less by definition, be more formal, but there are also various degrees of formality within that.

Will the presentation be to a small group or a large crowd?

Are you already familiar with the audience?

With a new audience, you will have to build rapport quickly and effectively, to get them on your side.

What equipment and technology will be available to you, and what will you be expected to use?

In particular, you will need to ask about microphones and whether you will be expected to stand in one place, or move around.

What is the audience expecting to learn from you and your presentation?

Check how you will be ‘billed’ to give you clues as to what information needs to be included in your presentation.

All these aspects will change the presentation. For more on this, see our page on Deciding the Presentation Method .

The role of the presenter is to communicate with the audience and control the presentation.

Remember, though, that this may also include handing over the control to your audience, especially if you want some kind of interaction.

You may wish to have a look at our page on Facilitation Skills for more.

The audience receives the presenter’s message(s).

However, this reception will be filtered through and affected by such things as the listener’s own experience, knowledge and personal sense of values.

See our page: Barriers to Effective Communication to learn why communication can fail.

The message or messages are delivered by the presenter to the audience.

The message is delivered not just by the spoken word ( verbal communication ) but can be augmented by techniques such as voice projection, body language, gestures, eye contact ( non-verbal communication ), and visual aids.

The message will also be affected by the audience’s expectations. For example, if you have been billed as speaking on one particular topic, and you choose to speak on another, the audience is unlikely to take your message on board even if you present very well . They will judge your presentation a failure, because you have not met their expectations.

The audience’s reaction and therefore the success of the presentation will largely depend upon whether you, as presenter, effectively communicated your message, and whether it met their expectations.

As a presenter, you don’t control the audience’s expectations. What you can do is find out what they have been told about you by the conference organisers, and what they are expecting to hear. Only if you know that can you be confident of delivering something that will meet expectations.

See our page: Effective Speaking for more information.

How will the presentation be delivered?

Presentations are usually delivered direct to an audience. However, there may be occasions where they are delivered from a distance over the Internet using video conferencing systems, such as Skype.

It is also important to remember that if your talk is recorded and posted on the internet, then people may be able to access it for several years. This will mean that your contemporaneous references should be kept to a minimum.

Impediments

Many factors can influence the effectiveness of how your message is communicated to the audience.

For example background noise or other distractions, an overly warm or cool room, or the time of day and state of audience alertness can all influence your audience’s level of concentration.

As presenter, you have to be prepared to cope with any such problems and try to keep your audience focussed on your message.

Our page: Barriers to Communication explains these factors in more depth.

Continue to read through our Presentation Skills articles for an overview of how to prepare and structure a presentation, and how to manage notes and/or illustrations at any speaking event.

Continue to: Preparing for a Presentation Deciding the Presentation Method

See also: Writing Your Presentation | Working with Visual Aids Coping with Presentation Nerves | Dealing with Questions Learn Better Presentation Skills with TED Talks

Speech Writing

Presentation Speech

Presentation Speech - An Ultimate Writing Guide

13 min read

What is a Presentation Speech?

A presentation speech is a type of speech that serves to convey information, share ideas, persuade, or inspire a specific audience. A presentation speech is carefully planned and typically delivered in a formal setting, such as a classroom, a boardroom, or a conference.

In other words, a presentation speech can be defined as:

A public speech that attempts to inform or convey a particular message effectively to a specific audience.

Main Components of a Presentation Speech

The key elements that set a presentation speech apart are its intentionality and structure. Here's a breakdown of these crucial aspects:

Purpose

Every presentation speech has a clear purpose, which could be:

To persuade
To entertain
To inspire and motivate

Understanding your purpose is the foundation upon which you build your speech.

A presentation speech typically follows a structured format that includes an introduction, body, and conclusion. The introduction lays out the context, the body conveys the main content, and the conclusion reinforces the key points.

Effective presentation speeches are tailored to the needs and expectations of the audience. Knowing your audience helps you choose the right tone, style, and content.

Visual Aids

Presentation speeches often make use of visual aids like slides, props, or multimedia elements to enhance the message and keep the audience engaged.

How to Write a Presentation Speech?

Creating an effective presentation speech requires careful planning and organization. Here's a step-by-step guide to help you write a presentation speech effectively:

Determine the Audience

The first step in crafting a presentation speech is to understand your audience. Consider their background, knowledge, interests, and expectations. Are they experts in the subject, or are they new to it? This information will shape the tone and depth of your speech.

Choose a Topic

Select a topic that aligns with both your expertise and the interests of your audience. Your topic should be engaging and relevant. It could be a current issue, a problem-solving solution, or a subject of general interest. Make sure your passion for the topic shines through.

Research and Gather Information

To build a strong speech, gather credible information from a variety of sources. Use books, articles, online resources, and expert interviews. Keep track of your sources and make note of key statistics, quotes, and examples that support your message.

Make an Outline

Creating a structured outline for your presentation speech is essential for keeping your message organized and ensuring that your audience can follow your points easily.

Here's how to construct a well-organized presentation speech outline:

Review and Revise

After you've written your speech, review it for clarity, coherence, and conciseness. Here are the steps you should take for reviewing your speech:

Ensure that each point supports your main message and is easy to understand.
Check for grammar and spelling errors.
Practice your speech in front of a mirror or with a friend. Pay attention to your delivery, pacing, and timing. Make necessary revisions based on your practice sessions.

Remember that a well-written presentation speech not only conveys your knowledge but also connects with your audience on a personal level. Your goal is to inform, persuade, or inspire, and the steps outlined here will help you achieve just that.

How to Start a Presentation Speech?

Now that you’ve written your presentation and its content, the time has come to deliver your speech. So, how to open a presentation speech effectively?

The beginning of your presentation speech is your chance to make a strong first impression and captivate your audience's attention.

Here are key steps to help you start your presentation speech effectively:

Begin with a Hook

Grab your audience's attention with a compelling opening. This could be a surprising fact, a thought-provoking quote, a relevant anecdote, or even a rhetorical question. The goal is to pique their interest right from the start.

Here are some example phrases that you can use to catch your audience’s interest:

"Did you know that..."
"Imagine a world where..."
"I'd like to start with a story..."
"Have you ever wondered why..."
"Let's begin with a surprising statistic..."
"Picture this scenario..."
"Today, I want to share a secret with you..."
"What if I told you that..."
"To get your attention, I'll start with a riddle..."
"I have a question for you:"

Learn more about crafting better hook statements with our complete guide to writing engaging hooks with hook examples .

Introduce Yourself

After the hook, briefly introduce yourself. Share your name and a few words about your background or expertise that make you a credible source on the topic.

These example phrases below demonstrate how you can get the audience to know you:

"Hello, I'm [Your Name], and I've been working in [relevant field] for [number of years]."
"I'm [Your Name], and I've had the privilege of [mention significant achievement or experience]."
"Good [morning/afternoon/evening], my name is [Name], and I'm here as a [your role] at [your organization]."
"For those of you who don't know me, I'm [Your Name], and I specialize in [relevant expertise]."
"It's a pleasure to be here with you today; I'm [Your Name], and my journey in [relevant field] has been truly inspiring."

Make sure to keep your introduction short and direct. If you take 20 minutes to introduce yourself, you might lose the audience’s interest in your speech. So, keep it clear and short.

Mention the Topic or Purpose

After hinting at the topic through the hook and introducing yourself, you should clearly state the purpose or topic of your presentation.

Let your audience know what they can expect to learn or gain from your presentation. This sets the stage for your audience, giving them a sense of direction.

"Today, I'm going to share with you the key strategies to..."
"The purpose of this presentation is to shed light on..."
"In the next [time duration], I will explore the critical aspects of..."
"I aim to help you understand the importance of..."
"By the end of this presentation, you'll have a clear grasp of..."
"Our goal today is to uncover the secrets of..."
"I want you to leave here with actionable insights into..."
"My objective is to show you how to achieve [specific goal]."
"We're going to dive deep into the world of [presentation topic], and you'll walk away with..."

How to End a Presentation Speech?

The conclusion of your presentation speech is your final opportunity to leave a lasting impact on your audience. A strong conclusion should effectively summarize your key points, reinforce your message, and inspire action or reflection.

Here's how to end a presentation speech on a high note:

Summarize Key Points

Begin by recapping the main takeaways of your speech. Summarize the key points in a concise and clear manner. This reinforces the core message and helps your audience remember what you've shared.

Here are some helpful phrases you can use:

"To recap our journey today..."
"In conclusion, let's revisit the key takeaways..."
"In summary, we've explored..."
"To sum it up..."
"As a quick reminder..."
"So, to put it all together..."
"In a nutshell..."
"To reiterate our main points..."
"Let's briefly go over what we've learned..."
"In brief..."

End with Impact

Craft a memorable closing statement that reinforces the significance of your topic. This statement can be a thought-provoking quote, a powerful anecdote, or a call to action It should be emotionally engaging and leave a strong impression.

If your presentation aims to inspire action or change, make a clear and persuasive call to action. Encourage your audience to take specific steps based on the information you've provided. Whether it's signing a petition, making a change in their personal lives, or joining a cause, specify what you want them to do next.

For instance, you can end with these impactful words:

"As we conclude, consider this..."
"To leave you with something to ponder..."
"This statistic is a sobering reminder..."
"Let's close with an inspiring story..."
"As we finish, remember..."
"I want you to carry this message with you..
"Now, I encourage you to take the next step..."
"Let's turn knowledge into action..."
"I challenge each of you to..."
"It's time to make a difference, starting with..."

Thank the Audience

Express gratitude to your audience for their time and attention. A simple "thank you" goes a long way in building rapport and goodwill.

You can also take some ideas from these “thank you” phrases:

"I want to express my sincere gratitude to each one of you for being here today."
"Thank you all for your time and attention throughout this presentation."
"I'm truly grateful for the opportunity to share this information with you."
"Your presence here means a lot, and I appreciate your engagement."
"I'd like to take a moment to thank you for joining me in this discussion."
"A big thank you to our attentive audience for being a part of this conversation."
"I appreciate your willingness to be here and participate in this presentation."
"Your presence has made this presentation more meaningful."
"Thank you for being such a wonderful and responsive audience."
"Your interest in this topic is greatly appreciated."

Open the Floor for Questions (if applicable)

If you plan to have a question-and-answer session, invite your audience to ask questions. Be prepared to provide thoughtful and informative responses. The conclusion of your presentation speech should leave your audience feeling informed, inspired, and motivated.

Presentation Speech Examples

Taking help from good and structured presentation speeches will allow you to write and deliver the address smoothly. Here are some examples of presentation speeches you can follow to write a well-structured presentation.

Award Presentation Speech Example

Product Presentation Speech Example

Thesis Presentation Speech Example

Presentation Speech Script Sample

Presentation Speech Template

Tips for Making Your Presentations More Engaging

Delivering a presentation speech that captivates your audience and leaves a lasting impression requires more than just good content. It also involves effective communication and engaging delivery.

Here are some essential tips for giving better presentations:

Master Your Body Language

Sometimes, your body language speaks more than your words – make it say 'confident and engaging.'

Maintain good posture; stand or sit tall with confidence.
Make eye contact with your audience to establish a connection.
Use hand gestures purposefully to emphasize key points.
Move around the stage or speaking area to engage with different audience members.
Smile and convey enthusiasm; it's contagious.

Focus on Voice and Tone

Presentations depend on your ability to speak. Use your speech strategically to enhance your presentation.

Speak clearly and at a moderate pace, ensuring everyone can understand you.
Vary your tone and pitch to avoid a monotone delivery.
Use pauses strategically to emphasize important points or allow your audience to digest information.
Adjust your volume to ensure everyone in the room can hear you without straining.
Practice vocal warm-up exercises to avoid vocal strain.

Prepare for Nervousness & Anxiety

Embrace the butterflies in your stomach as the energy that fuels a stellar presentation. Here’s how you can do that:

Prepare thoroughly; knowledge and practice reduce anxiety.
Deep breathing and relaxation techniques can help calm nerves before and during your presentation.
Visualize a successful presentation and focus on your message rather than your anxiety.
Embrace the natural adrenaline rush as a source of energy and enthusiasm.
Start with a familiar or engaging point to build confidence.

Welcome Questions and Feedback

The question and answer session can be a great opportunity to engage with your audience. Make it successful with these tips:

Encourage questions and feedback to engage your audience and clarify any doubts.
Be polite and patient when responding to questions or criticism.
Use feedback as an opportunity for conversation and engagement.
Anticipate relevant and common questions and practice their answers beforehand.

Tailor to Your Audience

The best speeches are those that are loved by the audience. Tailor your speech according to their expectations.

Customize your speech to the interests and needs of your specific audience.
Use language and examples that resonate with your listeners.
Address any potential concerns or objections your audience might have.
Research your audience's background and preferences in advance.
Make sure your content is relevant and relatable to your audience.

Engaging Visual Aids

Visual aids should enhance, not overpower, your speech. Here is how to use them effectively:

Use slides or visual aids sparingly, and keep them simple and clear.
Avoid overcrowding slides with text; use visuals to complement your spoken words.
Ensure that visuals are easy to read and understand from a distance.
Practice with your visual aids to smoothly incorporate them into your speech.
Be prepared to present without visual aids in case of technical issues.

Presentation Speech Topics

Now that you know how to write and deliver an engaging presentation, you may be wondering about a topic to speak on. You need a strong and interesting topic to make your presentation speech impactful.

Here are some compelling presentation speech ideas to help you out:

The Impact of Artificial Intelligence on the Job Market
Climate Change and Sustainable Practices
The Power of Emotional Intelligence in Leadership
The Art of Time Management
The Future of Renewable Energy
The Psychology of Decision-Making
Mental Health Awareness and Reducing Stigma:
Innovations in Space Exploration
The Art of Negotiation
The Role of Music in Society

Looking for compelling and thought-provoking topics for your presentation speech? Check out 100+ informative speech topics to inspire your next presentation.

To Conclude,

In the world of presentations, your ability to inform and persuade relies on the way you craft and deliver your speech. Mastering the art of a presentation speech requires careful planning, engaging delivery, and an accurate understanding of your audience.

So remember to make your outline, use engaging visual aids, and practice effective body language. With practice, patience, and passion, you can become a confident and impactful presenter.

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Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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Presentation Definition: A Comprehensive Guide

Table of contents, unraveling the presentation definition.

Presentation – a word frequently used in English, Spanish, Latin, French, and Arabic contexts, but what does it exactly mean? In this article, we delve into the definition of presentation , exploring its various facets and applications in different fields.

The Essence of Presentation: A Definition

What is a presentation.

A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools.

Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating information and ideas to a group of people, has evolved significantly over time. This article explores the definition of a presentation, its various formats, the skills required to make it effective, and the nuances of a great presentation, all while weaving in an eclectic mix of keywords.

Historical Roots: From Latin to Modern Day

The Evolution from ‘Praesentātiō’ to ‘Presentation’

In its essence, a presentation is the act of presenting or displaying information or ideas to an audience. The Oxford English Dictionary defines it as “the action or process of presenting something to someone.” In Latin, the term stems from ‘praesentātiō’, denoting the action of placing before or showing. This definition has broadened in modern English to encompass various methods of showcasing information, whether it’s a business pitch, an academic lecture, or introducing a new product.

The term has its origins in Latin (‘praesentātiō’), evolving through various languages like French and British English, symbolizing the act of presenting, displaying, or giving something to others.

Types and Formats of Presentations

Diverse Formats for Different Needs

Presentations can vary in formats – from formal PowerPoint presentations to informal Prez (an informal abbreviation of presentation) discussions, each tailored to suit specific requirements.

Enhancing Presentation Skills: A Guide

Mastering the Art of Presentation

Presentations come in various formats, from the traditional speech to more contemporary multimedia showcases. PowerPoint, a widely used tool, allows the integration of text, images, and graphs to create visually appealing slides. Similarly, Apple’s Keynote offers tools for creating impactful multimedia presentations. The inclusion of visual aids, like graphs and charts, enhances comprehension and retention. For those interested in learning Spanish, Arabic, or French, incorporating these languages in presentations can broaden audience reach.

Effective presentation skills involve a blend of clear communication, eye contact , engaging visual aids , and a confident delivery. These skills are crucial in both business and educational settings.

Presentation in the Digital Age: Multimedia and Keynote

Embracing Technology for Impactful Presentations

In the era of digital communication, tools like multimedia presentations and Apple’s Keynote software have become indispensable for creating dynamic and interactive presentations.

The Art of Visual Aids: Graphs and More

Using Graphs and Visuals Effectively

Effective presentations often include graphs and other visual aids to convey complex information in an easily digestible format, enhancing the audience’s understanding.

Presentation in Different Languages

A Multilingual Perspective

The concept of presentation transcends languages, from English to Arabic , each offering unique nuances in the art of presenting.

Presentation in Literature and Culture

Presentation Copy and Beyond

The term also appears in literary contexts, such as a “presentation copy” of a book, and in cultural scenarios like a “breech presentation” in childbirth, where the baby is positioned to exit the birth canal feet first.

Effective Presentation: Tips and Techniques

Crafting an Impactful Presentation

An effective presentation is more than just delivering facts; it involves engaging storytelling, structured key points , and the ability to connect with the audience.

To deliver an effective presentation, certain skills are paramount. English, being a global lingua franca, is often the preferred language for presentations. However, the ability to present in multiple languages, like Spanish or French, can be a significant advantage.

Eye contact is a crucial skill, establishing a connection with the audience and making the presentation more engaging. Additionally, the ability to read the room and adjust the presentation accordingly is vital.

Incorporating Quizzes and Group Activities

Interactive elements like quizzes can transform a presentation from a monologue into a dynamic group activity. They encourage participation and can be especially effective in educational settings. Quizzes can also be used in business presentations to gauge audience understanding or to introduce a new product.

Presentation in Educational Contexts

Learning Through Presentations

In educational settings, presentations are used as a tool for teaching and assessment, often involving quizzes and interactive sessions to enhance learning.

Synonyms and Related Terms

Exploring Synonyms and the Thesaurus

The thesaurus offers a range of synonyms for ‘presentation,’ such as exhibition, demonstration, and display, each with slightly different connotations.

The Thesaurus and Vocabulary Expansion

Utilizing a thesaurus can enrich presentation language, offering synonyms and example sentences to clarify points. The ‘word of the day’ concept, often found in English learning resources, can be an interesting addition to presentations, especially in multilingual contexts.

Historical and Specialized Types of Presentations

The term ‘presentation’ also has specialized meanings. In historical contexts, a ‘presentation copy’ refers to a book or manuscript gifted by the author. In obstetrics, ‘breech presentation’ denotes a situation where the baby is positioned to exit the birth canal feet or buttocks first. Understanding these specialized definitions enriches the overall grasp of the term.

Presentation in Business: Introducing a New Product

The Role of Presentation in Business

In business contexts, presentations are crucial for scenarios like introducing a new product , persuading investors, or communicating with stakeholders.

Word of the Day: Presentation

Expanding Vocabulary with ‘Presentation’

In language learning, ‘presentation’ can be a word of the day , helping learners understand its usage through example sentences and pronunciation (notated as /ˌprez.ənˈteɪ.ʃən/ in English).

Key Points and Summarization

An effective presentation distills complex information into key points, making it easier for the audience to remember the most important takeaways. Summarization skills are critical in achieving this clarity.

Cultural Influences and Adaptations

The concept of presentations varies across cultures. In Arabic-speaking countries, the style of presentation might differ significantly from that in English-speaking contexts. The benefice of understanding cultural nuances cannot be overstated, as it can significantly impact the effectiveness of a presentation.

The Role of Technology

Technology, particularly multimedia, plays a pivotal role in modern presentations. From PowerPoint slides to advanced software like Keynote, the use of technology has revolutionized the way information is presented. The integration of videos, sound, and interactive elements makes presentations more engaging and memorable.

Eye Contact and Body Language

In delivering a presentation, non-verbal cues like eye contact and body language are as important as the spoken content. Maintaining eye contact with the audience establishes a connection and keeps them engaged. Similarly, confident body language can convey authority and enthusiasm.

The Art of Storytelling

A great presentation often resembles storytelling. It’s not just about relaying facts; it’s about weaving a narrative that resonates with the audience. This involves understanding the audience’s needs and interests and tailoring the content accordingly.

Innovation and New Products

Presentations are often the first introduction of a new product to the market. The effectiveness of these presentations can make or break the product’s success. Highlighting the unique features and benefits in a clear, compelling manner is crucial.

The Power of Presentation

Presentations are a powerful tool for communication and education. Whether in a formal business setting or an informal educational environment, mastering the art of presentation can lead to more effective and impactful communication.

1. Oxford English Dictionary

2. Merriam-Webster Thesaurus

3. Apple Keynote User Guide

4. Presentation Techniques in Educational Literature

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## Frequently Asked Questions About Presentations

### What is in a presentation?

A presentation typically includes a combination of spoken words and visual aids such as PowerPoint slides, graphs, or multimedia elements. It’s an organized way to convey information or ideas to a group of people.

### What is meant by giving a presentation?

Giving a presentation refers to the act of presenting information or ideas to an audience. This act, known in various languages including English, Spanish, and French as ‘presentation’ (or ‘praesentātiō’ in Latin), involves communication skills, visual aids, and sometimes interactive elements like quizzes.

### What makes a good presentation?

A good presentation effectively communicates key points, engages the audience through eye contact and clear speech (often practiced as a ‘word of the day’ in English classes), uses visual aids like graphs, and is well-structured. Effective presentation skills are crucial for this.

### What are the types of presentation?

There are various types of presentations, including formal business presentations (often using PowerPoint or Keynote), educational lectures, sales pitches for a new product, and informal talks. Each type uses different formats and approaches.

### What are the 4 parts of a presentation?

The four main parts of a presentation are the introduction, the main body, the conclusion, and the Q&A session. Each part plays a vital role in delivering an effective presentation.

### What are the three things that a good presentation should do?

A good presentation should inform, engage, and persuade or inspire the audience. It’s about more than just delivering facts; it’s an act of communication that can change perspectives or encourage action.

### How is a presentation linked with multimedia?

Presentations often use multimedia elements like videos, audio clips, and animated graphs to enhance the viewer’s understanding and engagement. Multimedia tools like PowerPoint and Keynote are widely used in creating dynamic presentations.

### How long should a presentation be?

The length of a presentation can vary, but it’s typically between 15 to 30 minutes. The duration depends on the context and the amount of information to be covered. It’s important to keep presentations concise to maintain the audience’s attention.

These answers incorporate various aspects of presentations, including their definition, formats, and the skills required, in multiple languages and contexts, as seen in resources like Oxford dictionaries and thesaurus.

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Cliff Weitzman is a dyslexia advocate and the CEO and founder of Speechify, the #1 text-to-speech app in the world, totaling over 100,000 5-star reviews and ranking first place in the App Store for the News & Magazines category. In 2017, Weitzman was named to the Forbes 30 under 30 list for his work making the internet more accessible to people with learning disabilities. Cliff Weitzman has been featured in EdSurge, Inc., PC Mag, Entrepreneur, Mashable, among other leading outlets.

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How to Structure your Presentation, with Examples

August 3, 2018 - Dom Barnard

For many people the thought of delivering a presentation is a daunting task and brings about a great deal of nerves . However, if you take some time to understand how effective presentations are structured and then apply this structure to your own presentation, you’ll appear much more confident and relaxed.

Here is our complete guide for structuring your presentation, with examples at the end of the article to demonstrate these points.

Why is structuring a presentation so important?

If you’ve ever sat through a great presentation, you’ll have left feeling either inspired or informed on a given topic. This isn’t because the speaker was the most knowledgeable or motivating person in the world. Instead, it’s because they know how to structure presentations – they have crafted their message in a logical and simple way that has allowed the audience can keep up with them and take away key messages.

Research has supported this, with studies showing that audiences retain structured information 40% more accurately than unstructured information.

In fact, not only is structuring a presentation important for the benefit of the audience’s understanding, it’s also important for you as the speaker. A good structure helps you remain calm, stay on topic, and avoid any awkward silences.

What will affect your presentation structure?

Generally speaking, there is a natural flow that any decent presentation will follow which we will go into shortly. However, you should be aware that all presentation structures will be different in their own unique way and this will be due to a number of factors, including:

Whether you need to deliver any demonstrations
How knowledgeable the audience already is on the given subject
How much interaction you want from the audience
Any time constraints there are for your talk
What setting you are in
Your ability to use any kinds of visual assistance

Before choosing the presentation’s structure answer these questions first:

What is your presentation’s aim?
Who are the audience?
What are the main points your audience should remember afterwards?

When reading the points below, think critically about what things may cause your presentation structure to be slightly different. You can add in certain elements and add more focus to certain moments if that works better for your speech.

Good presentation structure is important for a presentation

What is the typical presentation structure?

This is the usual flow of a presentation, which covers all the vital sections and is a good starting point for yours. It allows your audience to easily follow along and sets out a solid structure you can add your content to.

1. Greet the audience and introduce yourself

Before you start delivering your talk, introduce yourself to the audience and clarify who you are and your relevant expertise. This does not need to be long or incredibly detailed, but will help build an immediate relationship between you and the audience. It gives you the chance to briefly clarify your expertise and why you are worth listening to. This will help establish your ethos so the audience will trust you more and think you’re credible.

Read our tips on How to Start a Presentation Effectively

2. Introduction

In the introduction you need to explain the subject and purpose of your presentation whilst gaining the audience’s interest and confidence. It’s sometimes helpful to think of your introduction as funnel-shaped to help filter down your topic:

Introduce your general topic
Explain your topic area
State the issues/challenges in this area you will be exploring
State your presentation’s purpose – this is the basis of your presentation so ensure that you provide a statement explaining how the topic will be treated, for example, “I will argue that…” or maybe you will “compare”, “analyse”, “evaluate”, “describe” etc.
Provide a statement of what you’re hoping the outcome of the presentation will be, for example, “I’m hoping this will be provide you with…”
Show a preview of the organisation of your presentation

In this section also explain:

The length of the talk.
Signal whether you want audience interaction – some presenters prefer the audience to ask questions throughout whereas others allocate a specific section for this.
If it applies, inform the audience whether to take notes or whether you will be providing handouts.

The way you structure your introduction can depend on the amount of time you have been given to present: a sales pitch may consist of a quick presentation so you may begin with your conclusion and then provide the evidence. Conversely, a speaker presenting their idea for change in the world would be better suited to start with the evidence and then conclude what this means for the audience.

Keep in mind that the main aim of the introduction is to grab the audience’s attention and connect with them.

3. The main body of your talk

The main body of your talk needs to meet the promises you made in the introduction. Depending on the nature of your presentation, clearly segment the different topics you will be discussing, and then work your way through them one at a time – it’s important for everything to be organised logically for the audience to fully understand. There are many different ways to organise your main points, such as, by priority, theme, chronologically etc.

Main points should be addressed one by one with supporting evidence and examples.
Before moving on to the next point you should provide a mini-summary.
Links should be clearly stated between ideas and you must make it clear when you’re moving onto the next point.
Allow time for people to take relevant notes and stick to the topics you have prepared beforehand rather than straying too far off topic.

When planning your presentation write a list of main points you want to make and ask yourself “What I am telling the audience? What should they understand from this?” refining your answers this way will help you produce clear messages.

4. Conclusion

In presentations the conclusion is frequently underdeveloped and lacks purpose which is a shame as it’s the best place to reinforce your messages. Typically, your presentation has a specific goal – that could be to convert a number of the audience members into customers, lead to a certain number of enquiries to make people knowledgeable on specific key points, or to motivate them towards a shared goal.

Regardless of what that goal is, be sure to summarise your main points and their implications. This clarifies the overall purpose of your talk and reinforces your reason for being there.

Follow these steps:

Signal that it’s nearly the end of your presentation, for example, “As we wrap up/as we wind down the talk…”
Restate the topic and purpose of your presentation – “In this speech I wanted to compare…”
Summarise the main points, including their implications and conclusions
Indicate what is next/a call to action/a thought-provoking takeaway
Move on to the last section

5. Thank the audience and invite questions

Conclude your talk by thanking the audience for their time and invite them to ask any questions they may have. As mentioned earlier, personal circumstances will affect the structure of your presentation.

Many presenters prefer to make the Q&A session the key part of their talk and try to speed through the main body of the presentation. This is totally fine, but it is still best to focus on delivering some sort of initial presentation to set the tone and topics for discussion in the Q&A.

Questions being asked after a presentation

Demonstration

Use the demonstration structure when you have something useful to show. This is usually used when you want to show how a product works. Steve Jobs frequently used this technique in his presentations.

Explain why the product is valuable.
Describe why the product is necessary.
Explain what problems it can solve for the audience.
Demonstrate the product to support what you’ve been saying.
Make suggestions of other things it can do to make the audience curious.

Problem-solution

This structure is particularly useful in persuading the audience.

Briefly frame the issue.
Go into the issue in detail showing why it ‘s such a problem. Use logos and pathos for this – the logical and emotional appeals.
Provide the solution and explain why this would also help the audience.
Call to action – something you want the audience to do which is straightforward and pertinent to the solution.

Storytelling

As well as incorporating stories in your presentation , you can organise your whole presentation as a story. There are lots of different type of story structures you can use – a popular choice is the monomyth – the hero’s journey. In a monomyth, a hero goes on a difficult journey or takes on a challenge – they move from the familiar into the unknown. After facing obstacles and ultimately succeeding the hero returns home, transformed and with newfound wisdom.

Storytelling for Business Success webinar , where well-know storyteller Javier Bernad shares strategies for crafting compelling narratives.

Another popular choice for using a story to structure your presentation is in media ras (in the middle of thing). In this type of story you launch right into the action by providing a snippet/teaser of what’s happening and then you start explaining the events that led to that event. This is engaging because you’re starting your story at the most exciting part which will make the audience curious – they’ll want to know how you got there.

Great storytelling: Examples from Alibaba Founder, Jack Ma

Remaining method

The remaining method structure is good for situations where you’re presenting your perspective on a controversial topic which has split people’s opinions.

Go into the issue in detail showing why it’s such a problem – use logos and pathos.
Rebut your opponents’ solutions – explain why their solutions could be useful because the audience will see this as fair and will therefore think you’re trustworthy, and then explain why you think these solutions are not valid.
After you’ve presented all the alternatives provide your solution, the remaining solution. This is very persuasive because it looks like the winning idea, especially with the audience believing that you’re fair and trustworthy.

Transitions

When delivering presentations it’s important for your words and ideas to flow so your audience can understand how everything links together and why it’s all relevant. This can be done using speech transitions which are words and phrases that allow you to smoothly move from one point to another so that your speech flows and your presentation is unified.

Transitions can be one word, a phrase or a full sentence – there are many different forms, here are some examples:

Moving from the introduction to the first point

Signify to the audience that you will now begin discussing the first main point:

Now that you’re aware of the overview, let’s begin with…
First, let’s begin with…
I will first cover…
My first point covers…
To get started, let’s look at…

Shifting between similar points

Move from one point to a similar one:

In the same way…
Likewise…
Equally…
This is similar to…
Similarly…

Internal summaries

Internal summarising consists of summarising before moving on to the next point. You must inform the audience:

What part of the presentation you covered – “In the first part of this speech we’ve covered…”
What the key points were – “Precisely how…”
How this links in with the overall presentation – “So that’s the context…”
What you’re moving on to – “Now I’d like to move on to the second part of presentation which looks at…”

Physical movement

You can move your body and your standing location when you transition to another point. The audience find it easier to follow your presentation and movement will increase their interest.

A common technique for incorporating movement into your presentation is to:

Start your introduction by standing in the centre of the stage.
For your first point you stand on the left side of the stage.
You discuss your second point from the centre again.
You stand on the right side of the stage for your third point.
The conclusion occurs in the centre.

Key slides for your presentation

Slides are a useful tool for most presentations: they can greatly assist in the delivery of your message and help the audience follow along with what you are saying. Key slides include:

An intro slide outlining your ideas
A summary slide with core points to remember
High quality image slides to supplement what you are saying

There are some presenters who choose not to use slides at all, though this is more of a rarity. Slides can be a powerful tool if used properly, but the problem is that many fail to do just that. Here are some golden rules to follow when using slides in a presentation:

Don’t over fill them – your slides are there to assist your speech, rather than be the focal point. They should have as little information as possible, to avoid distracting people from your talk.
A picture says a thousand words – instead of filling a slide with text, instead, focus on one or two images or diagrams to help support and explain the point you are discussing at that time.
Make them readable – depending on the size of your audience, some may not be able to see small text or images, so make everything large enough to fill the space.
Don’t rush through slides – give the audience enough time to digest each slide.

Guy Kawasaki, an entrepreneur and author, suggests that slideshows should follow a 10-20-30 rule :

There should be a maximum of 10 slides – people rarely remember more than one concept afterwards so there’s no point overwhelming them with unnecessary information.
The presentation should last no longer than 20 minutes as this will leave time for questions and discussion.
The font size should be a minimum of 30pt because the audience reads faster than you talk so less information on the slides means that there is less chance of the audience being distracted.

Here are some additional resources for slide design:

7 design tips for effective, beautiful PowerPoint presentations
11 design tips for beautiful presentations
10 tips on how to make slides that communicate your idea

Group Presentations

Group presentations are structured in the same way as presentations with one speaker but usually require more rehearsal and practices. Clean transitioning between speakers is very important in producing a presentation that flows well. One way of doing this consists of:

Briefly recap on what you covered in your section: “So that was a brief introduction on what health anxiety is and how it can affect somebody”
Introduce the next speaker in the team and explain what they will discuss: “Now Elnaz will talk about the prevalence of health anxiety.”
Then end by looking at the next speaker, gesturing towards them and saying their name: “Elnaz”.
The next speaker should acknowledge this with a quick: “Thank you Joe.”

From this example you can see how the different sections of the presentations link which makes it easier for the audience to follow and remain engaged.

Example of great presentation structure and delivery

Having examples of great presentations will help inspire your own structures, here are a few such examples, each unique and inspiring in their own way.

How Google Works – by Eric Schmidt

This presentation by ex-Google CEO Eric Schmidt demonstrates some of the most important lessons he and his team have learnt with regards to working with some of the most talented individuals they hired. The simplistic yet cohesive style of all of the slides is something to be appreciated. They are relatively straightforward, yet add power and clarity to the narrative of the presentation.

Start with why – by Simon Sinek

Since being released in 2009, this presentation has been viewed almost four million times all around the world. The message itself is very powerful, however, it’s not an idea that hasn’t been heard before. What makes this presentation so powerful is the simple message he is getting across, and the straightforward and understandable manner in which he delivers it. Also note that he doesn’t use any slides, just a whiteboard where he creates a simple diagram of his opinion.

The Wisdom of a Third Grade Dropout – by Rick Rigsby

Here’s an example of a presentation given by a relatively unknown individual looking to inspire the next generation of graduates. Rick’s presentation is unique in many ways compared to the two above. Notably, he uses no visual prompts and includes a great deal of humour.

However, what is similar is the structure he uses. He first introduces his message that the wisest man he knew was a third-grade dropout. He then proceeds to deliver his main body of argument, and in the end, concludes with his message. This powerful speech keeps the viewer engaged throughout, through a mixture of heart-warming sentiment, powerful life advice and engaging humour.

As you can see from the examples above, and as it has been expressed throughout, a great presentation structure means analysing the core message of your presentation. Decide on a key message you want to impart the audience with, and then craft an engaging way of delivering it.

By preparing a solid structure, and practising your talk beforehand, you can walk into the presentation with confidence and deliver a meaningful message to an interested audience.

It’s important for a presentation to be well-structured so it can have the most impact on your audience. An unstructured presentation can be difficult to follow and even frustrating to listen to. The heart of your speech are your main points supported by evidence and your transitions should assist the movement between points and clarify how everything is linked.

Research suggests that the audience remember the first and last things you say so your introduction and conclusion are vital for reinforcing your points. Essentially, ensure you spend the time structuring your presentation and addressing all of the sections.

Speech Crafting →

The Definitive Guide on Structuring a Speech and Presentation

So, you have an important presentation coming up which requires you to not only write up a speech but also present it.

You’re probably nervous, as most people are when it comes to public speaking, which is natural.

A good way to feel confident before and during your presentation is to ensure that you are well-prepared on the content you will be presenting.

To help you prepare , you can research and learn more about your subject, practice your presentation in front of friends or family or even in front of a mirror.

While practicing , factor in the time you’ve been allocated to give your presentation, which will allow you to keep time without rushing through your presentation . This will help you avoid leaving key points out.

Additionally, you should ensure that you are audible and well understood . So, if you are a fast speaker like me, you should try slowing down .

Nerves aside, you probably are a good speaker who writes good content. However, not having your speech structured properly may make it hard for your audience to not only understand each point you are trying to put across but also the gist of your whole speech.

A well-structured speech not only prevents your audience from getting lost but also assists your audience in understanding your message.

Without a proper structure, your speech will have no sense of direction, which will leave your audience scattered on the main points you would like to put across.

Note: Research has shown that audiences tend to retain structured information 40% more precisely than unstructured information.

To begin with, you first need to draw up a speech outline .

How to Structure a Speech to Get Your Message Across Clearly

Presentation outline.

A speech outline is a general description of what your speech will be about.

The General Speech Outline is most commonly used.

This is made up of the introduction, the main body and the conclusion.

The Introduction

This tells your audience who you are and what you are to talk about. This is where you grab your audience’s attention.

The Main Body

This is where you begin making your arguments. To make it easier for your audience to follow what you’re talking about, you should divide your arguments into easy-to-understand and short points.

To help the audience understand your point, think up a good analogy or give a real story that they can use to relate to the points you’ve put across.

If your speech relies on data that helps emphasize your key points, then include the data to add more weight.

Pro-Tip: Ensure your data has been sourced from credible source s.

The Conclusion

Your conclusion should summarize everything that you’ve talked about in your speech and ties it up in a bow that is easy to recall. So ensure it’s memorable!

Now that your outline is drawn up, next, you should focus on the type of structure you will be using to write up your speech.

Common-Characteristics-of-Speech-Structure

The Common Characteristics of a Good Speech Structure

Choosing the structure that you will use for your presentation may present a challenge, as you may be conflicted on the right structure for you. To help with this, you need to ask yourself:

What is the objective of your presentation?
Who is your audience?
What is your audience most interested in?
What are the key points your audience should recall after your presentation?

Taking these factors into consideration will allow you to structure your speech in a way that puts your main points across, helps the audience follow along throughout your presentation and also helps them remember the most important bits.

There are various types of speech structures, which include:

Problem-Solution Structure

This type of structure is good for presentations that require you to influence the audiences’ thoughts on an issue.

This approach may need you to appeal to your audience both emotionally and logically.

Demonstration Structure

This structure is particularly useful when your presentation requires a lot of demonstrations .

For instance, if your speech focuses on a specific product, this particular structure allows you to explain why the commodity is not only valuable but also necessary.

This may be followed up by how the product can solve various issues which can be better explained through a demonstration .

Now, we do a deep dive into a typical speech structure, highlighting its flow, which should incorporate the speech outline you’d already drawn up.

1. First things first, say hi.

Ever heard of a speaker who came up to the stage and without a greeting or an introduction began with their presentation? Well, me neither.

(Unless you are in a speech contest where time is very limited. But even then, the contest Toastmaster would have introduced you.)

Before you begin your presentation, introduce yourself to your audience, highlighting your relevant expertise. Your introduction need not be very detailed or long but it helps establish rapport (a connection) between you and the audience.

This is where you show exactly why you are worth listening to, through your words.

2. Introduction

Under the introduction, you will be talking about the purpose and subject of your presentation. There will be no point to this if the audience is uninterested in your subject matter.

Therefore, your objective is to not only talk about the aforementioned points but also gain your audience’s confidence, attention and interest, while also connecting with them.

To help filter down your presentation, you should:

Introduce your topic and explain the topic area
Mention the challenges or issues that you will be exploring in this area
Talk about the purpose of your presentation; this is the basis of your presentation.
Give a statement of what you hope the outcome of your presentation will be
Demonstrate using a preview how your presentation has been organized .

Additionally, you should also;

Specify or give a general estimate of how long your presentation will take.
Communicate whether you’d prefer to answer any questions the audience may have in an allotted time frame or throughout your presentation.
Let the audience know whether handouts on your presentation will be provided or whether they should take notes (if applicable).

It should be noted though that how you structure your introduction may sometimes be dependent on the amount of time you’ve been allotted for your presentation.

Related: How to Start Your Speech to Engage the Audience

3. The Main Body

Here, you will be delving into details, talking about the topics you’d introduced in your introduction.

To ensure your audience doesn’t get lost as you discuss your presentation in detail, you should divide what you will be talking about into different topics.

This will allow you to talk about each topic in its entirety before moving onto the next, thus making it easier for your audience to not only understand your key points but keep up with the presentation.

Pro-Tip: Providing a mini-summary of what you have discussed under each topic before moving on to the next helps the audience distinguish the main points from the details and understand the key points better.

4. The Conclusion

Some speakers often make the mistake of not concluding their presentations with purpose, which leaves their messages unreinforced.

Presentations usually have a specific objective in mind that they plan to attain. While your presentation may have gone well, you need to reinforce your message in your conclusion.

To do this, you need to:

Indicate that you are nearing the end of your presentation
Rehash your topic and aim of your presentation
Summarize your main points
Give an enlightening call-to-action
Proceed to the final section of your presentation

Pro-Tip: Always make sure that you make the closing statement for your presentation after the Q&A session. This is because audiences are likely to remember the last thing they hear.

Related: How to End a Speech With a Bang (And be Remembered)

5. Question and Answer Time

This depends on whether you had allotted a time frame where the audience would be allowed to ask questions concerning your presentation. If you had not, then this is a perfect time to invite questions from the audience.

To do so, you should begin by thanking your audience for their time and for participating (if there was a Q&A session throughout the presentation).

While it’s totally fine to make the Q&A session a part of your presentation, focusing on your topics of discussion and letting the session come at the end of your talk allows the audience time to fully grasp your content, is recommended.

Conclusion: On Building a Speech Structure

We’ve discussed the various types of structures you can use to make your presentation as good as you would like it to be. While presentation structures may be different, there are a few factors that may affect the structure of your presentation.

These include:

If your talk is restricted by time constraints
How much interaction you’d like from your audience
If the audience is knowledgeable on the subject of your discussion.
Whether you need visual assistance or need to give demonstrations
The setting in which you will give your presentation

In summary, structuring your presentation in a simple and logical way that allows your audience to keep up with your talk is not only important but beneficial. As they say, the proof of the pudding is in the eating, so go out and put into practice the suggestions above!

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How to prepare and deliver an effective oral presentation

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Peer review
Lucia Hartigan , registrar 1 ,
Fionnuala Mone , fellow in maternal fetal medicine 1 ,
Mary Higgins , consultant obstetrician 2
1 National Maternity Hospital, Dublin, Ireland
2 National Maternity Hospital, Dublin; Obstetrics and Gynaecology, Medicine and Medical Sciences, University College Dublin
luciahartigan{at}hotmail.com

The success of an oral presentation lies in the speaker’s ability to transmit information to the audience. Lucia Hartigan and colleagues describe what they have learnt about delivering an effective scientific oral presentation from their own experiences, and their mistakes

The objective of an oral presentation is to portray large amounts of often complex information in a clear, bite sized fashion. Although some of the success lies in the content, the rest lies in the speaker’s skills in transmitting the information to the audience. 1

Preparation

It is important to be as well prepared as possible. Look at the venue in person, and find out the time allowed for your presentation and for questions, and the size of the audience and their backgrounds, which will allow the presentation to be pitched at the appropriate level.

See what the ambience and temperature are like and check that the format of your presentation is compatible with the available computer. This is particularly important when embedding videos. Before you begin, look at the video on stand-by and make sure the lights are dimmed and the speakers are functioning.

For visual aids, Microsoft PowerPoint or Apple Mac Keynote programmes are usual, although Prezi is increasing in popularity. Save the presentation on a USB stick, with email or cloud storage backup to avoid last minute disasters.

When preparing the presentation, start with an opening slide containing the title of the study, your name, and the date. Begin by addressing and thanking the audience and the organisation that has invited you to speak. Typically, the format includes background, study aims, methodology, results, strengths and weaknesses of the study, and conclusions.

If the study takes a lecturing format, consider including “any questions?” on a slide before you conclude, which will allow the audience to remember the take home messages. Ideally, the audience should remember three of the main points from the presentation. 2

Have a maximum of four short points per slide. If you can display something as a diagram, video, or a graph, use this instead of text and talk around it.

Animation is available in both Microsoft PowerPoint and the Apple Mac Keynote programme, and its use in presentations has been demonstrated to assist in the retention and recall of facts. 3 Do not overuse it, though, as it could make you appear unprofessional. If you show a video or diagram don’t just sit back—use a laser pointer to explain what is happening.

Rehearse your presentation in front of at least one person. Request feedback and amend accordingly. If possible, practise in the venue itself so things will not be unfamiliar on the day. If you appear comfortable, the audience will feel comfortable. Ask colleagues and seniors what questions they would ask and prepare responses to these questions.

It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don’t have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.

Try to present slides at the rate of around one slide a minute. If you talk too much, you will lose your audience’s attention. The slides or videos should be an adjunct to your presentation, so do not hide behind them, and be proud of the work you are presenting. You should avoid reading the wording on the slides, but instead talk around the content on them.

Maintain eye contact with the audience and remember to smile and pause after each comment, giving your nerves time to settle. Speak slowly and concisely, highlighting key points.

Do not assume that the audience is completely familiar with the topic you are passionate about, but don’t patronise them either. Use every presentation as an opportunity to teach, even your seniors. The information you are presenting may be new to them, but it is always important to know your audience’s background. You can then ensure you do not patronise world experts.

To maintain the audience’s attention, vary the tone and inflection of your voice. If appropriate, use humour, though you should run any comments or jokes past others beforehand and make sure they are culturally appropriate. Check every now and again that the audience is following and offer them the opportunity to ask questions.

Finishing up is the most important part, as this is when you send your take home message with the audience. Slow down, even though time is important at this stage. Conclude with the three key points from the study and leave the slide up for a further few seconds. Do not ramble on. Give the audience a chance to digest the presentation. Conclude by acknowledging those who assisted you in the study, and thank the audience and organisation. If you are presenting in North America, it is usual practice to conclude with an image of the team. If you wish to show references, insert a text box on the appropriate slide with the primary author, year, and paper, although this is not always required.

Answering questions can often feel like the most daunting part, but don’t look upon this as negative. Assume that the audience has listened and is interested in your research. Listen carefully, and if you are unsure about what someone is saying, ask for the question to be rephrased. Thank the audience member for asking the question and keep responses brief and concise. If you are unsure of the answer you can say that the questioner has raised an interesting point that you will have to investigate further. Have someone in the audience who will write down the questions for you, and remember that this is effectively free peer review.

Be proud of your achievements and try to do justice to the work that you and the rest of your group have done. You deserve to be up on that stage, so show off what you have achieved.

Competing interests: We have read and understood the BMJ Group policy on declaration of interests and declare the following interests: None.

↵ Rovira A, Auger C, Naidich TP. How to prepare an oral presentation and a conference. Radiologica 2013 ; 55 (suppl 1): 2 -7S. OpenUrl
↵ Bourne PE. Ten simple rules for making good oral presentations. PLos Comput Biol 2007 ; 3 : e77 . OpenUrl PubMed
↵ Naqvi SH, Mobasher F, Afzal MA, Umair M, Kohli AN, Bukhari MH. Effectiveness of teaching methods in a medical institute: perceptions of medical students to teaching aids. J Pak Med Assoc 2013 ; 63 : 859 -64. OpenUrl

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Public Speaking and Presentations

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Public Speaking and Presentations: Tips for Success

This resource includes tips and suggestions for improving your public speaking skills.

Even if you’ve never spoken in front of a large group before, chances are you will encounter public speaking sometime during your life. Whether you’re giving a presentation for your classmates or addressing local politicians at a city council meeting, public speaking allows you to convey your thoughts and feelings in clear ways. Having the right tools can prepare you for successful public speaking and equip you with high-quality communication skills.

Know Your Audience

Different audiences require different modes of public speaking. How you address a room full of preschoolers will vary from how you address a group of professors at an academic conference. Not only will your vocabulary change, but you might alter your pacing and tone as well.

Knowing your audience also helps you decide the content of your speech. For example, if you’re presenting research to a group of scientists, you might not need to define all your scientific language. However, if you present that same research to a group of individuals who are unfamiliar with your scientific field, you may need to define your terms or use simpler language.

Recognizing the extent to which your audience is familiar with your topic helps you center your presentation around the most important elements and avoid wasting time on information your audience either 1) already knows or 2) does not need to know for the purpose of your speech.

Knowing your audience also means tailoring your information to them. Try to keep things straight and to the point; leave out extraneous anecdotes and irrelevant statistics.

Establish Your Ethos and Feel Confident in Your Subject

It’s important to let your audience know what authority you have over your subject matter. If it’s clear you are familiar with your subject and have expertise, your audience is more likely to trust what you say.

Feeling confident in your subject matter will help establish your ethos. Rather than simply memorizing the content on your PowerPoint slides or your note cards, consider yourself a “mini expert” on your topic. Read up on information related to your topic and anticipate questions from the audience. You might want to prepare a few additional examples to use if people ask follow-up questions. Being able to elaborate on your talking points will help you stay calm during a Q & A section of your presentation.

Stick to a Few Main Points

Organizing your information in a logical way not only helps you keep track of what you’re saying, but it helps your audience follow along as well. Try to emphasize a few main points in your presentation and return to them before you conclude. Summarizing your information at the end of your presentation allows your audience to walk away with a clear sense of the most important facts.

For example, if you gave a presentation on the pros and cons of wind energy in Indiana, you would first want to define wind energy to make sure you and your audience are on the same page. You might also want to give a brief history of wind energy to give context before you go into the pros and cons. From there, you could list a few pros and a few cons. Finally, you could speculate on the future of wind energy and whether Indiana could provide adequate land and infrastructure to sustain wind turbines. To conclude, restate a few of the main points (most likely the pros and cons) and end with the most important takeaway you want the audience to remember about wind energy in Indiana.

Don't be Afraid to Show Your Personality

Delivering information without any sort of flourish or style can be boring. Allowing your personality to show through your speaking keeps you feeling relaxed and natural. Even if you’re speaking about something very scientific or serious, look for ways to let your personality come through your speech.

For example, when Jeopardy! host Alex Trebek announced in March of 2019 that he had stage 4 pancreatic cancer, he still let his trademark dignity and professionalism set the tone for his address. He began his announcement by saying “it’s in keeping with my long-time policy of being open and transparent with our Jeopardy! fan base.” Later, he joked that he would need to overcome his illness in order to fulfill his contract, whose terms required him to host the show for three more years. Though the nature of Trebek's announcement could easily have justified a grim, serious tone, the host instead opted to display the charm that has made him a household name for almost thirty-five years. In doing so, he reminded his audience precisely why he is so well-loved.

Use Humor (When Appropriate)

Using humor at appropriate moments can keep your audience engaged and entertained. While not all occasions are appropriate for humor, look for moments where you can lighten the mood and add some humor.

For example, just two months after the assassination attempt on Ronald Reagan, Reagan was in the middle of giving a speech when a balloon loudly popped while he was speaking. Reagan paused his speech to say “missed me,” then immediately continued speaking. This off-the-cuff humor worked because it was appropriate, spontaneous, and did not really distract from his message.

Similarly, at the end of his final White House Correspondents Dinner, Barack Obama concluded his speech by saying “Obama out” and dropping the mic. Once again, the humor did not distract from his message, but it did provide a light-hearted shift in his tone.

Don't Let Visual Aids Distract From Your Presentation

Visual aids, such as PowerPoints or handouts, often go alongside presentations. When designing visual aids, be sure they do not distract from the content of your speech. Having too many pictures or animations can cause audience members to pay more attention to the visuals rather than what you’re saying.

However, if you present research that relies on tables or figures, having many images may help your audience better visualize the research you discuss. Be aware of the ways different types of presentations demand different types of visual aids.

Be Aware of Your Body Language

When it comes to giving a presentation, nonverbal communication is equally as important as what you’re saying. Having the appropriate posture, gestures, and movement complement the spoken element of your presentation. Below are a few simple strategies to make you appear more confident and professional.

Having confident posture can make or break a presentation. Stand up straight with your shoulders back and your arms at your sides. Slouching or crossing your arms over your chest makes you appear smaller and more insecure. However, be sure you’re not too rigid. Just because you’re standing up tall does not mean you cannot move around.

Eye contact

Making eye contact with your audience not only makes them feel connected to you but it also lets you gauge their response to you. Try to look around the room and connect with different audience members so you’re not staring at the same people the whole time. If you notice your audience starting to nod off, it might be a good time to change your tone or up your energy.

Avoid distracting or compulsive gestures

While hand gestures can help point out information in a slide or on a poster, large or quick gestures can be distracting. When using gestures, try to make them feel like a normal part of your presentation.

It’s also easy to slip into nervous gestures while presenting. Things like twirling your hair or wringing your hands can be distracting to your audience. If you know you do something like this, try to think hard about not doing it while you’re presenting.

Travel (if possible)

If you are presenting on a stage, walking back and forth can help you stay relaxed and look natural. However, be sure you’re walking slowly and confidently and you’re using an appropriate posture (described above). Try to avoid pacing, which can make you appear nervous or compulsive.

Rehearse (if Possible)

The difference between knowing your subject and rehearsing comes down to how you ultimately present your information. The more you rehearse, the more likely you are to eliminate filler words such as like and um . If possible, try practicing with a friend and have them use count the filler words you use. You can also record yourself and play back the video. The more you rehearse, the more confident you will feel when it comes time to actually speak in front of an audience.

Finally, Relax!

Although public speaking takes time and preparation, perhaps one of the most important points is to relax while you’re speaking. Delivering your information in a stiff way prevents you from appearing natural and letting your personality come through. The more relaxed you feel, the more confident your information will come across.

What Is a Digital Presentation & How to Get Good At It

Learn the basics of presentation decks and how to create one. Explore examples and tips to make your own deck more effective and engaging.

Dominika Krukowska

16 minute read

Short answer

What is a presentation.

A presentation is a slide-based visual storytelling aid. It’s used for transferring information and emotion to an audience with visual, vocal, and textual communication.

The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment. They can be made in PowerPoint, PDF, or webpage format.

You will lose your audience with static presentations.

Have you ever sat through a digital presentation that felt like it was dragging on forever? Or worse, have you been the one giving the presentation when people’s eyes glazed over? This feeling of agonizing boredom is called Death by PowerPoint.

Failing to give an engaging presentation will make you lose your audience's attention , and as a result, their ability to remember anything you have to say.

If you’re wondering how exactly you avoid this fate, you’re not alone. Everyone struggles with this. It’s not you - it’s PowerPoint.

The solution? I’m going to show you how to never again suffer from Death by PowerPoint by avoiding the common PowerPoint pitfalls and much much more.

By the end of this blog post, you’ll learn to create digital presentations that immediately engage your audience, capture their interest, and make them care.

Spoiler - the key is to ditch your static slides for interactive experiences.

Let's dive in!

What is the main purpose of a presentation?

The purpose of a presentation is to communicate information or ideas to an audience in a clear and effective manner. The reasons for making a presentation can be to inform, persuade, motivate, educate, entertain, or simply share knowledge or experiences.

The goal of a presentation can be to help your audience understand complex concepts, make informed decisions, or take action based on the information you present.

In business settings, presentations are often used to pitch products or services, report on progress or performance, or make recommendations to stakeholders.

What are the 2 main types of presentations?

When it comes to creating a presentation, there are 2 primary types: (1) speech presentations and (2) digital presentations (made for reading). There are key takeaways for nailing each presentation type. Take note of them if you intend to get good at both.

Reading presentations

Speech presentations

Digital presentations (Reading presentations)

Digital presentations, on the other hand, are presentations that the audience can access on their own computer or phone without the presenter being physically present. These presentations require a different set of skills and techniques to keep the audience engaged.

Essentials for improving your digital presentations:

Written clarity is critical: Since your audience will be reading your presentation, it's essential to keep your content clear and concise. Say more with less.
Show, don't tell: Use supporting visuals to help illustrate your points and make your presentation more engaging.
Animation and annotation: Use animations and annotations to direct your audience's attention to the right place at the right time, keeping them engaged throughout. there are plenty of free animation software to help you create these.
Personalization: Make your audience feel like you're speaking directly to them by personalizing your presentation. Use inclusive language and address their pain points, needs, and interests.

Speech presentations (Face to face)

Speech presentations are the classic type of presentation where a speaker presents to an audience in person. These presentations are usually given at conferences or meetings, and can now also take place virtually through platforms like Zoom, Google Meet, or Skype.

Essentials for improving your speech presentations:

Less written, more spoken: Speech presentations are all about the spoken word, so it's crucial to avoid cramming too much text onto your slides. Focus on speaking to your audience instead.
Body language and voice: In a speech presentation, your body language and tone of voice are essential to engaging your audience. Use humor, sarcasm, or suspense to keep your listeners interested.
Rapport: Making eye contact and using real-time communication can help you build rapport with your audience and make them feel involved in your presentation.

What are the main types of digital presentations?

Digital presentations come in all shapes and sizes, but understanding the main types can help you choose the right format for your message.

Business presentations

Marketing presentations, sales presentations, education and training presentations, personal presentations.

Education & training

Business presentations are used for showcasing company performance updates, introducing new products or services, discussing future plans with clients and partners, or briefing investors.

Whether it's an internal meeting or an external one with stakeholders, business presentations are all about delivering a clear and compelling message that drives the company forward.

Marketing presentations are visual decks used to present your target audience, marketing strategies, and campaign outcomes to prospective clients, ad agencies, or stakeholders.

Sales presentations are decks that contain details about the features, pricing, and main benefits of your offering, and are used during in-person meetings or online sales calls. They’re designed to help sales reps close deals or land new clients.

Education and training presentations are slide decks designed to teach new concepts and best practices to a variety of audiences, including students, employees, or clients.

A personal presentation is used during networking events, business conferences, or public speaking engagements. It’s used to share your key accomplishments and demonstrate your passion and the main values you stand for.

What makes a good presentation?

A good presentation captivates by establishing trust, engaging the audience with interactive elements, and weaving data into an enthralling narrative that sparks emotions and inspires, leaving a lasting impact.

There are 3 things any good presentation must do:

1. Establish trust and credibility

Without your audience trusting you and your authority you will never get them to listen. And to really listen, some say, they have to like you.

To establish yourself as a credible source of information, use relevant visuals, stories, and examples that showcase your expertise and experience, earning the trust of your audience.

2. Interact with the audience

Static PowerPoint slides are no longer enough to engage anyone. Presentations need to be informative but also entertaining.

Therefore, incorporating interactive elements into your presentations like animations, videos, calculators, quizzes, polls, and live infographics is now essential to grab attention and keep your audience engaged start-to-finish .

3. Tell a good story

When it comes to digital presentations, it's not just about the information you share, but how you share it. That's where storytelling comes in! It's all about weaving a relatable narrative that resonates with your viewers, leaving them eager for more.

By blending your data and facts into an enthralling tale, you're not only dishing out knowledge but also sparking emotions and inspiration. It's a game-changer for grabbing your audience's attention and getting your message across effectively.example

How to create a good digital presentation?

To create a great digital presentation, you need to think beyond the slides and consider the experience you want your audience to have.

Think of your presentation as a journey that takes your audience from point A to point B - you need to ensure that every step of the way is memorable and captivating.

When creating a digital presentation, there's more to it than just putting together a few slides.

You can make it real-pretty, but to make it truly effective you need to have a clear understanding of where you want to take your audience, and tailor your content accordingly.

Good presentation example

This example shows how interactive content can make a presentation that pulls you in and makes you feel part of the journey.

What should a presentation include?

Most decks contain the following 3 elements:

Introduction (the objectives and agenda of your presentation)
Main body (key talking points that you want to cover)
Conclusion (followed by a single, actionable call to action)

The specific outline of your presentation will depend on your particular use case.

Check out our dedicated guides for particular business presentations:

What to Include in a Pitch Deck (Slides 99% of Investors Want)
7 elements of a great sales deck structure
What should a one-pager include?
What does a marketing deck include?

How to start and how to end a presentation?

Start your presentation with a strong hook that captures your audience's attention and makes them interested in what you have to say.

You can end your presentation with a thank you slide, but that would be too bad. For your words to carry beyond the last slide you’ll need to give your audience the next step.

And so, you should end your presentation with a singular, clear call to action that inspires your audience to follow through on your message.

What are the essential building blocks of a successful presentation?

Almost everyone nowadays makes beautiful presentations. But that’s not enough to make them successful.

5 key elements that every successful presentation includes:

1. Compelling (human) story: Your presentation should tell a story that connects with your audience on a personal and emotional level, making your message relatable and memorable.

Here are 5 quick storytelling tips to deliver engaging presentations:

2. Clear structure: A clear structure helps your audience follow along and understand the flow of your presentation. This can be chronological, sequential, before-after, problem-solution-resolution, or any other simple and easy-to-follow structure.

3. Problem and solution: Your presentation should address a problem that your audience faces and offer a solution that your product or service can provide.

4. Actionable takeaways: Your presentation should leave your audience with actionable steps or insights that they can use to apply the information you've presented.

5. Supporting visuals (product demo) and data visualization (graphs, charts, and infographics): Using visuals to support your presentation can reinforce your message and help your audience retain the information you presented.

6 biggest mistakes to avoid when creating a presentation

It’s easy to forget that the presentation is for your audience rather than for you. You may want to tell them everything from A to Z, but they may only want to know ABC.

It’s even easier to take for granted that the things you understand are clear to others. But for them, these things are horribly complex (look up the curse of knowledge).

1. Using too much text: Overloading your slides with text can cause your audience to lose interest and detract from your main points. Keep your text to a minimum and use visuals to reinforce your key takeaways.

2. Going too much into detail: attention is a limited resource so you can’t fit everything in a single presentation. Tell your audience only what they really want (and need) to know. Avoid any technical details or complex jargon that does not contribute to the core of your message.

3. Neglecting interactivity: Failing to include interactive elements can cause your audience to disengage. Use polls, quizzes, and other interactive tools to keep your audience engaged.

4. Ignoring the power of storytelling: Telling a compelling story is critical to capturing your audience's attention and leaving a lasting impression. Use relatable stories and examples that support your key points.

5. Poor use of visuals: Using low-quality visuals, irrelevant images, or poorly designed charts and graphs can detract from your presentation and cause confusion. Use high-quality visuals that reinforce your key ideas and are easy to understand.

6. Lack of personalization: If you don’t tailor your presentation to your audience's needs, interests, and level of understanding, your message will fall flat. Make sure to consider your audience's perspective and adjust your deck accordingly.

You don't want your presentation to end up looking like this:

How to design a presentation?

Designing a presentation is a bit like decorating a cake - you want it to be visually appealing but also yummy to consume. You want it to leave your audience with a taste for more rather than a bad taste in their mouth.

Lucky for you there are practical steps for designing a presentation that truly wows your audience every time.

Practical presentation design tips:

1. Choose a color scheme: Just like choosing the perfect icing color for your cake, selecting a color scheme that complements your brand can make your presentation feel more coherent. Or, if you’re pitching to a client, you can use their brand colors instead in order to impress them.

2. Use high-quality images: Using high-quality images is like adding a layer of delicious, rich frosting to your cake. It makes your presentation more visually interesting and helps support your key message.

3. Use consistent fonts: Using consistent fonts throughout your presentation can make it easier to read. Stick to two or three fonts that complement each other and use them consistently.

4. Incorporate visual aids: Visual aids like colorful sprinkles and creative cake toppers can take your cake to the next level. Similarly, graphs, charts, and infographics can help break text patterns and, therefore, make your presentation more memorable.

Check out our use-ready slide design with every type of slide you can think of designed according to our tips and best practices.

Where to find presentation templates?

Scouring the web for presentation templates can be a bit like looking for a needle in a haystack - it's time-consuming, frustrating, and can leave you feeling a bit lost. Most designs available look dull and samey, and are not optimized for engagement.

But don't worry, we've got you covered! Here are the best interactive presentation templates for different use cases:

Choose template by:

What tools to use to create presentations?

Unfortunately, there's no one-size-fits-all tool for creating a digital presentation. And with so many presentation tools out there, it can be hard to know where to start looking.

That’s why we've done the research for you - check out our article rounding up the best presentation software to pick the right one for your needs!

And, if you want to learn more about creating effective digital presentations, check out these posts:

How to Make Effective & Impactful Presentations (12 Steps)
How to Make a Multimedia Presentation (5 Easy Steps)

How to give a presentation?

Giving a presentation can be intimidating, but it's an excellent opportunity to showcase your knowledge and expertise. To deliver a successful presentation, you need to focus on engaging your audience, keeping their attention, and providing valuable information.

9 tips to help you give a memorable presentation:

1. Start with a strong hook

A strong opening is crucial to grab your audience's attention and pique their interest. Begin with a bold statement, a surprising fact, or a personal anecdote that relates to the topic of your presentation. This will immediately grab the audience's attention and make them want to listen to what you have to say.

2. Make your objectives and agenda clear

Engage your audience right from the start by letting them know what's in store for them. Outlining your objectives and agenda early on will keep your audience focused and ensure that they don't miss out on any crucial information. Let them know why it's important to pay attention to your presentation and what they can expect to learn from it. By doing this, you'll build anticipation and get them excited about what's to come!

3. Leverage storytelling

People love stories, and they are an effective way to connect with your audience. Use anecdotes, metaphors, and examples to illustrate your points and make your presentation more relatable. This will help the audience understand the concepts you're presenting and retain the information up to 60-70% better .

4. Ask questions, use humor, give simple directions that prove a point

Engage your audience by asking questions, using humor, and giving them simple tasks to perform that illustrate your point. This will keep their attention and make the presentation more interactive.

5. Direct the audience's attention

Use a pointer or built-in animation to draw the audience's attention to critical information. This will help them focus on what you're saying and avoid distractions.

6. Work on the delivery

Speak slowly and clearly, use positive language, and avoid reading from notes as much as possible. Use humor and engage with your audience to make the presentation more enjoyable. Ensure your body language is confident and relaxed, and maintain eye contact with your audience.

7. Add interactive elements

Incorporate interactive elements like polls, quizzes, or surveys to involve your audience and gather valuable feedback. This will make your presentation more engaging and ensure your audience retains the information presented.

8. Close with a CTA

End your presentation with a strong call to action (CTA). Inspire your audience to take the next step, whether it's signing up for a newsletter, buying a product, or visiting your website. Make it clear what you want your audience to do after the presentation.

9. Leave time for a Q&A session

Finally, leave ample time for a Q&A session. This will allow your audience to clarify any doubts and ask questions. It's also an excellent opportunity for you to engage with your audience and get valuable feedback on your presentation.

Create amazing digital presentations from templates

Creating a digital presentation that grabs your audience's attention and drives results may feel like a daunting task.

After all, a strong digital presentation can be the difference between leaving a lasting impression on your audience or falling flat and losing their attention.

It's like trying to teach a class without proper preparation - you're not giving your knowledge and expertise a chance to shine, and your audience might not retain the information you're presenting.

To make things easier, try using our customizable digital presentation templates that will help you create an engaging and impactful digital presentation in no time!

Where can I see examples of good presentations?

If you’re looking for real-life examples that drove results for other companies from different industry sectors, check out highly effective presentation examples by our clients .

Alternatively, if you want to see the best presentation examples that you can replicate to create your own, here are our dedicated guides:

10 Perfect Presentation Examples That Win Over Anyone
9 Unique Sales Deck Examples that Outsell the Rest
10 Top Pitch Deck Examples to Inspire Your Fundraising Efforts
Top Product Presentation Examples That Wow Everyone
Marketing Deck: What It Is & How to Make It Win (Examples)
6 Elevator Pitch Examples for Any Scenario (Ready for Use)

Where can I find good presentation templates?

If you’re looking for snazzy presentation templates, Storydoc should be your go-to place. We offer a fantastic selection of visually stunning designs to make your digital presentation pop.

All components have been designed with best practices in mind and optimized for engagement. Thanks to the built-in analytics panel, you can also check how your presentations perform in real-time.

Click on any of these categories to see the best presentation templates for your specific use case:

One-pager templates
Sales deck templates
Pitch deck templates
Business proposal deck templates
Marketing decks templates
Case studies templates
Report templates
White paper templates

What are common types of business presentations?

The most common types of business presentations are:

Sales decks
Pitch decks
Business proposal decks
Marketing decks
Case studies

Is a presentation the same as a slideshow?

Technically, a slideshow is a type of presentation, but not all presentations are slideshows.

A presentation can take many different forms, from a speech to a product demonstration, and can use various tools, including slideshows, to deliver the message. So while a slideshow is certainly a popular choice for presentations, it's not the only option out there.

What is death by PowerPoint?

Death by PowerPoint is the phenomenon of boring, uninspired, and ineffective presentations that use an overabundance of bullet points, text-heavy slides, and monotonous delivery. It's a surefire way to put your audience to sleep and leave them counting down the minutes until your presentation is over.

To avoid death by PowerPoint, aim to create presentations that are visually engaging, incorporate storytelling, and use multimedia elements like images, videos, and interactive features. Remember, a presentation should be a tool to enhance your message, not a crutch to lean on.

What are common types of presentation delivery formats?

There are 5 popular types of presentation delivery formats to choose from:

Powerpoint: A classic choice, PowerPoint offers a range of design and animation options to create static slide-based presentations.
Google Slides : As a cloud-based tool, Google Slides makes it easy to collaborate with others in real-time. It's an excellent option for static team presentations and remote work situations.
Keynote : Exclusive to Apple devices, Keynote is known for its sleek and elegant design options. It's an ideal choice for visually appealing presentations on Mac or iOS devices.
PDF: For a simple, static, and easily shareable format, PDF presentations are a reliable option. They ensure consistent formatting across different devices and platforms.
Storydoc : Taking presentations to the next level, Storydoc provides immersive and interactive templates that are sure to captivate your audience and leave a lasting impression.

What are common types of presentation speech formats?

There are 4 common types of presentation delivery formats:

Memorized: In a memorized delivery, the presenter memorizes the entire presentation word-for-word and delivers it without notes. This format can be effective for short presentations or speeches but can be challenging to execute for longer presentations.
Manuscript: In a manuscript delivery, the presenter reads from a written script or teleprompter. This format is great for delivering complex or technical information but can come across as less engaging.
Impromptu: In an impromptu delivery, the presenter delivers a presentation without prior preparation or planning. This format is often used in situations like interviews or meetings and requires quick thinking and adaptability.
Extemporaneous: In an extemporaneous delivery, the presenter delivers a presentation using notes or an outline, but not a fully scripted presentation. This format allows for flexibility and engagement with the audience while still maintaining structure.

Why is a presentation important for my business?

Here are the main reasons why presentations are essential for your business:

Be the expert: Presentations provide a platform to showcase your expertise and share your unique perspectives with your audience, establishing you as a thought leader in your industry.
Build connections: Presentations provide an opportunity to connect with your audience, building relationships that can lead to future business opportunities.
Leave a lasting impression: An engaging and memorable presentation can leave a lasting impact on your audience, increasing brand awareness and improving message retention.
Achieve your goals: Presentations can be used to achieve business goals, from generating leads to securing funding or closing deals.

How to measure the effectiveness of a presentation?

Measuring the effectiveness of a presentation is crucial to ensure it hits the mark with your audience and achieves its goals. Here are some ways to measure the effectiveness of a presentation:

Ask for feedback: Don't be afraid to ask your audience for feedback after the presentation, either through surveys or live feedback. This feedback can provide valuable insights into what worked well and what could be improved, helping you refine your approach for future presentations.

Monitor engagement: Keep a pulse on engagement metrics such as views, shares, or the average reading time if the presentation is delivered online. These metrics can give you a sense of the level of interest generated by the presentation and which parts resonated with your audience. Our own presentation maker comes with built-in analytics tracking and reporting .

Track business outcomes: If your presentation is designed to drive business results, track metrics such as lead generation, sales, or conversion rates to assess its effectiveness in achieving these goals.

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What Is a Speech Presentation?

A speech presentation is publicly speaking to an audience with intent to inform, demonstrate, explain or persuade. The presentation is normally written, then performed and includes an introduction, a body consisting of main focal points and a conclusion. The subject matter, choice of words and delivery all depend on the audience. Visual aids are often incorporated into the presentation, if meaningful and relevant. Nearly all types of speeches fall into three main categories – informative, persuasive and motivational.

Informative

An informative speech is based on factual information, so it’s presented in an objective way to increase awareness and understanding of a particular subject. A range of credible sources are needed to substantiate the data provided in your speech presentation. For example, many representatives from health-related organizations give informative speech presentations to spread public awareness of various diseases and how to prevent them.

A persuasive speech presentation in given to influence the audience in such as way as to convince them to think or believe the way you think or believe. It can be based on factual information or an opinion. The goal is to prompt the audience to take action in some way, whether it is to purchase a product, sign a petition or to donate money to a cause. For instance, politicians give speeches to persuade citizens to vote for them in an election and sales people deliver speeches to encourage consumers to buy their products.

Motivational

Motivational speeches are highly emotional and given in all types of settings. Speakers seek to arouse, encourage and stimulate an audience to enrich their personal or professional lives. Corporations often hire motivational speakers to motivate employees to work harder, sell more or perhaps take greater pride in their employer and job. They provide steps for the audience to take to achieve a certain goal, such as career development or better health, as well as examples of how to achieve those goals.

One of the most important aspects of a speech presentation is the delivery. Successful speakers make good eye contact with listeners; it conveys confidence and allows the audience to connect with them. The use of voice inflection and facial expressions allow the speaker to naturally reflect what she is talking about. It is good to move around some when speaking and use hand gestures occasionally to emphasize a point, but don’t overdo it.

Angela De Schrijver holds a bachelor's degree in journalism and communication technology. She has written for companies within a variety of industries, including information technology, law, nonprofit, insurance and financial services.

ESL Activities

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How to Do a Demonstration Speech | ESL Presentation Lesson

Delivering an effective demonstration speech is a skill that transcends language barriers. It is a type of speech that you want your ESL students to be able to do in order to become better English speakers and communicators. In this article, we will delve into demonstration presentation, learning what it is, why it is important, and how you do it. With our easy breakdown of this type of speech, you’ll be able to give an awesome ESL speaking lesson focusing on presentations.

Demonstration Speech

A speech is a spoken communication delivered by a person to convey a message or express thoughts, often in front of an audience. It involves organized and purposeful verbal expression to inform, persuade, or entertain. There are many different types of speech, including informative , persuasive, motivational, impromptu, expository, and debate. And demonstration presentation is also one of them.

What is a Demonstration Speech?

A demonstration speech is a form of presentation where the speaker explains a process or activity, accompanied by a live demonstration. The primary objective is to educate and enlighten the audience on the steps involved in a particular task or the functionality of an object. In simple terms, the speaker wants to inform or illustrate something.

Key Elements of a Demonstration Speech

Here are the three most important elements of a successful demonstration speech:

Clarity in Explanation: A successful speech relies on clear communication, avoiding jargon, and using simple language. This is especially important in an ESL context.
Engaging Visuals: Incorporate visual aids to enhance understanding. Whether it’s slides, props, or multimedia, a visual component adds depth to your presentation.
Sequential Flow: Ensure a logical flow of steps. Organize your speech in a sequential manner, allowing the audience to follow along effortlessly.

How to do a Demonstration Speech

The following are the basic steps of giving a demonstration speech.

Introduction: Begin with a Hook

A compelling introduction sets the stage for your demonstration. Begin with a hook that captures your audience’s attention. A nice hook gives your audience a reason to listen to you. Then, provide a concise overview of what you will be demonstrating.

Body: Actual Demonstration

Break down the process into distinct steps, providing a detailed explanation for each. Use clear and concise language, reinforcing key points with visual aids. Be mindful of your pacing, allowing the audience to absorb information without feeling overwhelmed.

Encourage audience participation by incorporating interactive elements like hands-on activity. Engaging your audience fosters a dynamic learning environment.

Summarize the speech topic and what the audience learned. You may include a Q&A session to address their questions.

How to Prepare a Demonstration Speech

Keep these two things in mind when preparing your demonstration.

Choose the Right Topic

Selecting an appropriate topic is essential to a successful speech. Consider your audience’s interests and proficiency level in English. Opt for topics that resonate with them and align with their learning objectives.

Plan and Practice

Thorough preparation is the key to a flawless demonstration. Break down the process into manageable steps, ensuring each step receives due attention. Rehearse your speech multiple times to iron out any potential hitches.

Demonstration Speech Lesson for ESL Students

Learning how to do a presentation is very important for ESL students. A great way to teach them how to do it is by making them actually do one. Assign your students with a demonstration presentation project.

Presentation Project

You will need to divide these different steps into separate classes depending on the duration and schedule of the lesson. Plan the project accordingly so you can cover all of these elements.

Objective : The goal of this project is to enable ESL students to deliver a clear and effective speech on a simple topic of their choice, applying the principles and structures discussed in class.
Topic Selection : Students choose a simple and practical topic for their speech. Topics can include cooking a dish, creating a craft, performing a basic task, etc. Encourage variety and creativity in topic selection.
Outline : Provide students with a template for a speech outline.
Visual Aids : Emphasize the importance of visual aids and make sure students prepare any necessary visual aids, such as pictures, diagrams, or objects, to enhance their presentation.
Language Practice : Review and practice using sequencing words and phrases (e.g., first, next, then, finally) to guide the audience through the steps.
Practice : Students practice delivering their speech to a partner or small group.
Rehearsal : Students rehearse their speeches individually, ensuring they are comfortable with the timing and flow of their presentations. This is the time to address any concerns or questions they may have with the teacher.
Presentation : Each student presents their speech to the class. Encourage a supportive and positive atmosphere. Allow time for brief questions or comments from the audience.
Feedback and Reflection : After all presentations are complete, provide constructive feedback on each student’s performance. Facilitate a class discussion where students reflect on the challenges they faced and what they learned from the project.

ESL Speaking Resources

If you are looking for more ESL speaking lesson resources, check out the following articles.

Practice Speaking English
Small Talk Ideas for ESL Lessons and Conversation Classes
Closing a Conversation in English Politely and Easily
Deep Philosophical Questions
Debate Topics

FAQs About Demonstration Speech

Here are some of the most frequently asked questions about demonstration presentations.

What is a demonstration speech?

A demonstration speech is a type of informative speech that aims to teach the audience how to do something or how something works. It involves presenting a step-by-step process or explaining a concept using visual aids and practical examples.

What is an example of a demonstration?

An example of a demonstration could be showing how to tie a specific knot, prepare a recipe, assemble a piece of furniture, or perform a simple science experiment. It involves a hands-on approach to conveying information.

What is the main focus of a demonstration speech?

The main focus of a demonstration speech is to provide clear and practical instructions to the audience, enabling them to understand and replicate a specific process or activity. Visual aids and hands-on examples are often used to enhance comprehension.

What type of speech is a demonstration speech?

A demonstration speech is a type of informative speech. While informative speeches provide information on a particular topic, demonstration speeches go a step further by actively illustrating how to do or understand something.

Is a demonstration speech an informative speech?

Yes, a demonstration speech is a type of informative speech. While all demonstration speeches are informative, not all informative speeches are demonstrations. Informative speeches can cover a wide range of topics, including presenting facts, explaining concepts, describing processes, or analyzing issues.

What are the different types of speech?

Here is the list of the different types of speech:

Informative Speech
Persuasive Speech
Entertaining Speech
Special Occasion Speech
Motivational Speech
Expository Speech
Impromptu Speech

Demonstration Speech: Join the Conversation

Have you ever delivered this kind of speech? Please share your experience doing it in the comments! We’d love to hear from you.

About Jackie

Jackie Bolen has been teaching English for more than 15 years to students in South Korea and Canada. She's taught all ages, levels and kinds of TEFL classes. She holds an MA degree, along with the Celta and Delta English teaching certifications.

Jackie is the author of more than 60 books for English teachers and English learners, including Business English Vocabulary Builder and 39 No-Prep/Low-Prep ESL Speaking Activities for Teenagers and Adults . She loves to share her ESL games, activities, teaching tips, and more with other teachers throughout the world.

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Module 2: Informative Speaking

Types of informative speeches.

In the last section we examined how informative speakers need to be objective, credible, knowledgeable, and how they need to make the topic relevant to their audience. This section discusses the four primary types of informative speeches. These include definitional speeches, descriptive speeches, explanatory speeches, and demonstration speeches.

Definitional Speeches

In definitional speeches the speaker attempts to set forth the meaning of concepts, theories, philosophies, or issues that may be unfamiliar to the audience. In these types of speeches, speakers may begin by giving the historical derivation, classification, or synonyms of terms or the background of the subject. In a speech on “How to identify a sociopath,” the speaker may answer these questions: Where did the word ‘sociopath’ come from? What is a sociopath? How many sociopaths are there in the population? What are the symptoms? Carefully define your terminology to give shape to things the audience cannot directly sense. Describing the essential attributes of one concept compared to another (as through use of analogies) can increase understanding as well. For a speech on “Elderly Abuse,” the speaker may compare this type of abuse to child or spousal abuse for contrast.

Regardless of the listeners’ level of knowledge about the subject, it is very important in these types of speeches to show the relevance of the topic to their lives. Often the topics discussed in definitional speeches are abstract—distanced from reality. So provide explicit, real-life examples and applications of the subject matter. If you were going to give a speech about civil rights, you would need to go beyond commonly held meanings and show the topic in a new light. In this type of speech, the speaker points out the unique and distinguishing properties or boundaries of a concept in a particular context (Rinehart, 2002). The meaning of “civil rights” has changed significantly over time. What does it mean today compared to the 1960s? How will knowing this distinction help audience members? What are some specific incidents involving civil rights issues in current news? What changes in civil rights legislation might listeners see in their lifetimes?

Sample Definitional Speech Outline

Title: “Life is suffering,” and Other Buddhist Teachings (Thompson, 1999)

Specific Purpose: At the end of my speech, my audience will understand the Four Noble Truths and the Eightfold Path in Buddhism

Central Idea: Regardless of your religious beliefs, Buddhist philosophy teaches a number of useful lessons you can apply to your own life.

All life involves dukkha (suffering)
Suffering is caused by tanha (longing for things to be other than they are)
If this longing stops ( nirodha ), suffering will cease
The way to eliminate longing is to follow the Eightfold Path
Right intention
Right speech
Right action
Right livelihood
Right effort
Right mindfulness
Right contemplation

Descriptive Speeches

White domed structure with four surrounding pillars against a blue sky

To gaze in wonder at that magnificent dome and elegant gardens will be a moment that you remember for the rest of your life. The Taj Mahal just takes your breath away. What is immediately striking is its graceful symmetry—geometric lines run through formal gardens ending in a white marble platform. Atop this platform is great white bulbous dome complemented by four towering minarets in each corner. The whole image shimmers in a reflecting pool flanked by beautiful gardens—the effect is magical. The first stretch by the reflecting pool is where most people pose for their photos. But we were impressed by the fresh, green gardens. As you approach through the gardens two mosques come into view flanking the Taj—both exquisitely carved and built of red sandstone.

In the descriptive speech, determine the characteristics, features, functions, or fine points of the topic. What makes the person unique? How did the person make you feel? What adjectives apply to the subject? What kind of material is the object made from? What shape is it? What color is it? What does it smell like? Is it part of a larger system? Can it be seen by the naked eye? What is its geography or location in space? How has it changed or evolved over time? How does it compare to a similar object? When preparing for the speech, try to think of ways to appeal to as many of the senses as possible. As an example, in a speech about different types of curried dishes, you could probably verbally describe the difference between yellow, red, and green curry, but the speech will have more impact if the audience can see, smell, and taste samples.

Sample Descriptive Speech Outline

An enormous stone carved into a human head

Specific Purpose: At the end of my speech, my audience will be able to visualize some of the main attractions on Easter Island.

Central Idea: Easter Island hosts a number of ancient, mysterious, and beautiful attractions that make it an ideal vacation destination.

Average 13 feet high; 14 tons
Play sacred role for Rapa Nui (native inhabitants)
Central Ahu ceremonial sites
Snorkeling & Scuba
Giant crater
Sheer cliffs to ocean

Be able to describe anything visual, such as a street scene, in words that convey your meaning. ~ Marilyn vos Savant

Explanatory Speeches

An explanatory speech (also known as a briefing) is similar to the descriptive speech in that they both share the function of clarifying the topic. But explanatory speeches focus on reports of current and historical events, customs, transformations, inventions, policies, outcomes, and options. Whereas descriptive speeches attempt to paint a picture with words so that audiences can vicariously experience it, explanatory speeches focus on the how or why of a subject and its consequences. Thus, a speaker might give a descriptive speech on the daily life of Marie Antoinette, or an explanatory speech on how she came to her death. Recall that definitional speeches focus on delineating concepts or issues. In this case, a speaker might give a definitional speech about the Emergency Economic Stabilization Act of 2008, or an explanatory speech on why the financial bailout was necessary for U.S. financial stability.

If a manager wanted to inform employees about a new workplace internet use policy, s/he might cover questions like: Why was a policy implemented? How will it help? What happens if people do not follow established policies? Explanatory speeches are less concerned with appealing to the senses than connecting the topic to a series of related other subjects to enhance a deep understanding (McKerrow, Gronbeck, Ehninger, & Monroe, 2000). For example, to explain the custom of the Thai wai greeting (hands pressed together as in prayer), you also need to explain how it originated to show one had no weapons, and the ways it is tied to religion, gender, age, and status.

Sample Explanatory Speech Outline

Title: Giant Waves, Death, and Devastation: The 2004 Indian Ocean Tsunami (National Geographic, 2006)

Specific Purpose: At the end of my speech, my audience will be aware of the nature of the 2004 Tsunami and the destruction it caused.

Central Idea: The 2004 Asian Tsunami was one of the worst natural disasters in human history in terms of magnitude, loss of human life, and enduring impact.

Earthquake epicenter and magnitude
Tsunami forms (waves reach up to 100 feet)
Tsunami strikes land of various countries with no warning
The countries and people involved
Loss of food, water, hospitals, housing, electricity, and plumbing
Threat of disease
Environmental destruction
Economic devastation
Psychological trauma

I hear and I forget. I see and I remember. I do and I understand. – Confucious

Demonstration Speeches

The most practical of all informative speeches, a demonstration speech shows listeners how some process is accomplished or how to perform it themselves. The focus is on a chronological explanation of some process (how potato chips are made), procedure (how to fight fires on a submarine), application (how to use the calendar function in Outlook), or course of action (how court cases proceed to Supreme Court status). Speakers might focus on processes that have a series of steps with a specific beginning and end (how to sell a home by yourself) or the process may be continuous (how to maintain the hard drive on your computer to prevent crashes). Demonstration speeches can be challenging to write due to the fact that the process may involve several objects, a set of tools, materials, or a number of related relationships or events (Rinehart, 2002). Nevertheless, these types of speeches provide the greatest opportunity for audience members to get involved or apply the information later.

When preparing this speech, remember first to keep the safety of the audience in mind. One speaker severely burned his professor when he accidently spilled hot oil from a wok on her. Another student nearly took the heads off listeners when he was demonstrating how to swing a baseball bat. Keep in mind also that you may need to bring in examples or pictures of completed steps in order to make efficient use of your time. Just think of the way that cooking demonstrations are done on TV—the ingredients are premeasured, the food is premixed, and the mixture magically goes from uncooked to cooked in a matter of seconds. Finally, if you are having your audience participate during your presentation (making an origami sculpture), know what their knowledge level is so that you don’t make them feel unintelligent if they are not successful. Practice your speech with friends who know nothing about the topic to gauge if listeners can do what you are asking them to do in the time allotted.

Sample Demonstration Speech Outline

Title: How to Survive if You Get Stranded in the Wilderness (U.S. Department of Defense, 2006).

Specific Purpose: At the end of my speech my audience will understand what to do if they unexpectedly become stranded in the wilderness.

Central Idea: You can greatly improve your ability to stay alive and safe in the wilderness by learning a few simple survival techniques.

Size up the surroundings
Size up your physical and mental states
Size up your equipment (handout “What to Include in a Survival Kit”)
Obtaining water
Acquiring food
Building a fire
Locating shelter
Call or signal rescue personnel
Wilderness navigation
Leaving “bread crumb” trail
Chapter 15 Types of Informative Speeches. Authored by : Lisa Schreiber, Ph.D.. Provided by : Millersville University, Millersville, PA. Located at : http://publicspeakingproject.org/psvirtualtext.html . Project : Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives
Taj Mahal, Agra, India. Authored by : Yann. Located at : https://commons.wikimedia.org/wiki/File:Taj_Mahal,_Agra,_India.jpg . License : CC BY-SA: Attribution-ShareAlike
Maoi at Rano Raraku. Authored by : Aurbina. Located at : https://commons.wikimedia.org/wiki/File:Moai_Rano_raraku.jpg . License : Public Domain: No Known Copyright

Public Speaking
Skills & Tools

Public speaking skills refer to the talent of effectively addressing an audience. Whether it is in front of a group of people you already know or a crowd of complete strangers, your ability to communicate to them with clarity and confidence is known as your public speaking skills.

There may or may not be an opportunity for interaction between the speaker and audience. The basic difference, however, between a casual talk and public speaking is that the latter is more purposeful and meant for celebratory, entertainment, influencing, or informative purposes.

Why is public speaking important

Good public speaking skills can have a huge impact on your career for the following reasons:

Demonstrates your knowledge . You are always at your best when you can articulate your thoughts clearly and effectively. Public speaking skills help you do exactly that. After all, the true worth of the knowledge you possess can only be realized when you can show and apply it.
Demonstrates your confidence . Not only does public speaking increase your knowledge during the process of preparation but it also develops and demonstrates your confidence. Whether you are interviewing for a job or hoping for a promotion, your confidence is what will make you stand out among other candidates.
Helps you lead better . The higher you climb up the career ladder, the greater will be the number of people you shall have to lead. As a result, the need for public speaking skills and the confidence pertinent to it also increases, making it one of the determining characteristic when considering someone for promotion.

How to improve public speaking skills

Following are some helpful tips for improving your public speaking skills:

Prepare with practice . Once you have prepared a presentation or speech by giving it a logical flow and making it more vibrant with the addition of examples, stories, and visually appealing props, only then your true preparation begins. If you are wondering what that means, remember that practice is the key to preparation. Practice your speech/presentation alone or seek to speak in front of other people until you can speak fluidly with confidence and comfort. This may sometimes require you to tweak your words during practice but it’s preferable to do so in practice instead of doing so at the occasion where you intend to take the mike.
Accentuate your strengths . Analyze yourself as a public speaker and identify your true strengths and weaknesses. Most of us tend to imitate other public speakers who are popular amongst the crowd. However, the best way is to be yourself and focus on your own strengths. For instance, you might have a good sense of humor that helps in grabbing attention of the crowd, you may be an interesting story teller, or you may be good at clearly explaining complex ideas. Whichever is your strength, utilize it wisely to keep your audience paying attention.
Keep your ears and eyes open to feedback . Although, all sorts of public speaking do not involve direct interaction between the speaker and his audience, there are various ways in which audience is able to provide feedback. If the audience cannot speak their opinion out loud, as a speaker you should be able to look for nonverbal cues such as the body language or facial expressions of the audience. The feedback, thus, provided by the audience can prove to be a helpful guide in improving one’s public speaking skills.

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Persuasive Speeches — Types, Topics, and Examples

What is a persuasive speech?

In a persuasive speech, the speaker aims to convince the audience to accept a particular perspective on a person, place, object, idea, etc. The speaker strives to cause the audience to accept the point of view presented in the speech.

The success of a persuasive speech often relies on the speaker’s use of ethos, pathos, and logos.

Ethos is the speaker’s credibility. Audiences are more likely to accept an argument if they find the speaker trustworthy. To establish credibility during a persuasive speech, speakers can do the following:

Use familiar language.

Select examples that connect to the specific audience.

Utilize credible and well-known sources.

Logically structure the speech in an audience-friendly way.

Use appropriate eye contact, volume, pacing, and inflection.

Pathos appeals to the audience’s emotions. Speakers who create an emotional bond with their audience are typically more convincing. Tapping into the audience’s emotions can be accomplished through the following:

Select evidence that can elicit an emotional response.

Use emotionally-charged words. (The city has a problem … vs. The city has a disease …)

Incorporate analogies and metaphors that connect to a specific emotion to draw a parallel between the reference and topic.

Utilize vivid imagery and sensory words, allowing the audience to visualize the information.

Employ an appropriate tone, inflection, and pace to reflect the emotion.

Logos appeals to the audience’s logic by offering supporting evidence. Speakers can improve their logical appeal in the following ways:

Use comprehensive evidence the audience can understand.

Confirm the evidence logically supports the argument’s claims and stems from credible sources.

Ensure that evidence is specific and avoid any vague or questionable information.

Types of persuasive speeches

The three main types of persuasive speeches are factual, value, and policy.

A factual persuasive speech focuses solely on factual information to prove the existence or absence of something through substantial proof. This is the only type of persuasive speech that exclusively uses objective information rather than subjective. As such, the argument does not rely on the speaker’s interpretation of the information. Essentially, a factual persuasive speech includes historical controversy, a question of current existence, or a prediction:

Historical controversy concerns whether an event happened or whether an object actually existed.

Questions of current existence involve the knowledge that something is currently happening.

Predictions incorporate the analysis of patterns to convince the audience that an event will happen again.

A value persuasive speech concerns the morality of a certain topic. Speakers incorporate facts within these speeches; however, the speaker’s interpretation of those facts creates the argument. These speeches are highly subjective, so the argument cannot be proven to be absolutely true or false.

A policy persuasive speech centers around the speaker’s support or rejection of a public policy, rule, or law. Much like a value speech, speakers provide evidence supporting their viewpoint; however, they provide subjective conclusions based on the facts they provide.

How to write a persuasive speech

Incorporate the following steps when writing a persuasive speech:

Step 1 – Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation.

Step 2 – Select a good persuasive speech topic to accomplish the goal and choose a position .

Step 3 – Locate credible and reliable sources and identify evidence in support of the topic/position. Revisit Step 2 if there is a lack of relevant resources.

Step 4 – Identify the audience and understand their baseline attitude about the topic.

Step 5 – When constructing an introduction , keep the following questions in mind:

What’s the topic of the speech?

What’s the occasion?

Who’s the audience?

What’s the purpose of the speech?

Step 6 – Utilize the evidence within the previously identified sources to construct the body of the speech. Keeping the audience in mind, determine which pieces of evidence can best help develop the argument. Discuss each point in detail, allowing the audience to understand how the facts support the perspective.

Step 7 – Addressing counterarguments can help speakers build their credibility, as it highlights their breadth of knowledge.

Step 8 – Conclude the speech with an overview of the central purpose and how the main ideas identified in the body support the overall argument.

Persuasive speech outline

One of the best ways to prepare a great persuasive speech is by using an outline. When structuring an outline, include an introduction, body, and conclusion:

Introduction

Attention Grabbers

Ask a question that allows the audience to respond in a non-verbal way; ask a rhetorical question that makes the audience think of the topic without requiring a response.

Incorporate a well-known quote that introduces the topic. Using the words of a celebrated individual gives credibility and authority to the information in the speech.

Offer a startling statement or information about the topic, typically done using data or statistics.

Provide a brief anecdote or story that relates to the topic.

Starting a speech with a humorous statement often makes the audience more comfortable with the speaker.

Provide information on how the selected topic may impact the audience .

Include any background information pertinent to the topic that the audience needs to know to understand the speech in its entirety.

Give the thesis statement in connection to the main topic and identify the main ideas that will help accomplish the central purpose.

Identify evidence

Summarize its meaning

Explain how it helps prove the support/main claim

Evidence 3 (Continue as needed)

Support 3 (Continue as needed)

Restate thesis

Review main supports

Concluding statement

Give the audience a call to action to do something specific.

Identify the overall importan ce of the topic and position.

Persuasive speech topics

The following table identifies some common or interesting persuasive speech topics for high school and college students:

Persuasive speech examples

The following list identifies some of history’s most famous persuasive speeches:

John F. Kennedy’s Inaugural Address: “Ask Not What Your Country Can Do for You”

Lyndon B. Johnson: “We Shall Overcome”

Marc Antony: “Friends, Romans, Countrymen…” in William Shakespeare’s Julius Caesar

Ronald Reagan: “Tear Down this Wall”

Sojourner Truth: “Ain’t I a Woman?”

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COMMENTS

Speech vs. presentation: What's the difference?
Note that in the Collins definition, the part about being formal is missing. Presentation. Both the Oxford English and Collins dictionaries define presentation as including some sort of visual element. The OED definition is: a speech or talk in which a new product, idea, or piece of work is shown and explained to an audience
What Are Effective Presentation Skills (and How to Improve Them)
Presentation skills are the abilities and qualities necessary for creating and delivering a compelling presentation that effectively communicates information and ideas. They encompass what you say, how you structure it, and the materials you include to support what you say, such as slides, videos, or images. You'll make presentations at various ...
Speech vs Presentation: Deciding Between Similar Terms
A speech is typically a formal address given on a specific topic, while a presentation is a visual aid used to support a speech or convey information to an audience. Using these terms interchangeably can lead to confusion and misunderstandings.
What It Takes to Give a Great Presentation
Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired ...
What is a Presentation?
A presentation is a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. A presentation can also be used as a broad term that encompasses other 'speaking engagements' such as making a speech at a wedding, or getting a point across in a video conference.
What Is Public Speaking? & Why Is It Important? (Definition + Tips)
Basically, it's a presentation that's given live before an audience. Public speeches can cover a wide variety of different topics. The goal of the speech may be to educate, entertain, or influence the listeners. Often, visual aids in the form of an electronic slideshow are used to supplement the speech.
How to Write and Deliver a Presentation Speech
Presentation Speech Outline. Topic: Write down your main topic Presentation Speech Introduction. Hook: Start with a captivating opening to grab your audience's attention. Introduce Yourself: Briefly introduce yourself, highlighting your expertise that relates to the topic. State the Purpose: Clearly articulate the objective of your speech and what your audience can expect to gain from it.
Presentation Definition: A Guide To Effective Communication
A presentation is the act of presenting information or ideas to a group of people in a structured and deliberate manner, often with the aid of visual aids like PowerPoint, Keynote, or multimedia tools. Presentations are a ubiquitous part of the professional, educational, and social landscape. The act of presenting, essentially communicating ...
How to Structure your Presentation, with Examples
Follow these steps: Signal that it's nearly the end of your presentation, for example, "As we wrap up/as we wind down the talk…". Restate the topic and purpose of your presentation - "In this speech I wanted to compare…". Summarise the main points, including their implications and conclusions.
The Definitive Guide on Structuring a Speech and Presentation
Presentation Outline. A speech outline is a general description of what your speech will be about. The General Speech Outline is most commonly used. This is made up of the introduction, the main body and the conclusion. The Introduction; This tells your audience who you are and what you are to talk about. This is where you grab your audience ...
How to prepare and deliver an effective oral presentation
Delivery. It is important to dress appropriately, stand up straight, and project your voice towards the back of the room. Practise using a microphone, or any other presentation aids, in advance. If you don't have your own presenting style, think of the style of inspirational scientific speakers you have seen and imitate it.
Presentation
A speaker giving a presentation using a projector. A presentation conveys information from a speaker to an audience.Presentations are typically demonstrations, introduction, lecture, or speech meant to inform, persuade, inspire, motivate, build goodwill, or present a new idea/product. Presentations usually require preparation, organization, event planning, writing, use of visual aids, dealing ...
Public Speaking and Presentations
Public Speaking and Presentations: Tips for Success. This resource includes tips and suggestions for improving your public speaking skills. Even if you've never spoken in front of a large group before, chances are you will encounter public speaking sometime during your life. Whether you're giving a presentation for your classmates or ...
What Is a Digital Presentation & How to Get Good At It
A presentation is a slide-based visual storytelling aid. It's used for transferring information and emotion to an audience with visual, vocal, and textual communication. The purpose of a presentation is to help the audience understand a subject matter. Presentations are used in business, academics, and entertainment.
The Presentation of Speech, Writing and Thought
4.3.2 Indirect Speech (IS) Writing (IW) and Thought (IT) Indirect speech, writing and thought presentation merge the discourse of the original speaker, writer or thinker with that of the narrator and therefore present a blend of points of view. Consequently, indirect forms do not faithfully present the original words and structures used in the ...
What Is a Speech Presentation?
A speech presentation is publicly speaking to an audience with intent to inform, demonstrate, explain or persuade. The presentation is normally written, then performed and includes an introduction, a body consisting of main focal points and a conclusion. The subject matter, choice of words and delivery all depend on the audience.
Public Speaking and Speech Presentation: Skills and Strategies
Abstract. The ability to speak before a group of people is a valuable asset as well as an important talent. Like an actor or actress on stage, a public speaker carries his audience along or ...
What is a Demonstration Speech?
A demonstration speech is a form of presentation where the speaker explains a process or activity, accompanied by a live demonstration. The primary objective is to educate and enlighten the audience on the steps involved in a particular task or the functionality of an object. In simple terms, the speaker wants to inform or illustrate something.
Types of Informative Speeches
In the last section we examined how informative speakers need to be objective, credible, knowledgeable, and how they need to make the topic relevant to their audience. This section discusses the four primary types of informative speeches. These include definitional speeches, descriptive speeches, explanatory speeches, and demonstration speeches.
What Is a Demonstration Speech? (And How To Write One)
Demonstration speeches inform audiences about a topic or instruct them in performing a particular task, like preparing a recipe or using a product. Learning about demonstration speeches, their importance and how to format them effectively can help you feel confident when presenting them. In this article, we explain what a demonstration speech ...
Public Speaking
Public speaking skills refer to the talent of effectively addressing an audience. Whether it is in front of a group of people you already know or a crowd of complete strangers, your ability to communicate to them with clarity and confidence is known as your public speaking skills. There may or may not be an opportunity for interaction between the speaker and audience. The basic difference ...
Persuasive Speeches
Step 1 - Identify the type of persuasive speech (factual, value, or policy) that will help accomplish the goal of the presentation. Step 2 - Select a good persuasive speech topic to accomplish the goal and choose a position. How to write a persuasive speech. Step 3 - Locate credible and reliable sources and identify evidence in support of ...
PDF The Presentation of Speech, Writing and Thought
The Presentation of Speech, Writing and Thought. 4. Fig. 4.1 The prototypical situation for speech presentation. Figure 4.1 presents a summary of the prototypical relationship between ante-rior and posterior discourse using the presentation of speech (inspired by events in Chapter 34 of Jane Austen's . Pride and Prejudice). In .