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Branding Dissertation Topics List (30 Examples) For Academic Research

Mark Nov 5, 2019 Jun 5, 2020 Branding , Marketing No Comments

In the field of business, branding dissertation topics are based on the concept and area of branding. Branding is a process of developing an innovative and unique name for the product in the mind of consumers. The project topics on branding reflect the vast area of branding and its importance in the field of marketing and business. The research topics in the branding field are presented below and our writers can provide a quality dissertation on the selected branding dissertation topic.

A list Of branding dissertaton topics

Branding techniques and approaches in the era of sustainability.

Role of branding in attracting and influencing consumer purchasing decisions.

B2B branding strategies in the developing markets.

Building brand reputation in the digital age.

Impact of branding management on the business performance.

A systematic literature review on place marketing and place branding.

To evaluate the impact of nostalgia marketing towards brand management and advertising engagement.

Relating Instagram and brand management in the case of fast food business.

The brand meaning co-creation process on Facebook and Twitter.

Importance of social networking on the brand building and development.

Conceptualising, measuring and managing the customer-based brand equity in the context of food businesses.

Strategic brand management to achieve profitability and a competitive advantage.

Manging the process of customer brand engagement by utilising innovative ideas.

Role of brand identity development and the role of marketing communications.

Impact of personality on brand selection and satisfaction.

Consumers and brands across the globe: cultural perspectives.

Creating and promoting the meaning of brands on social networking sites.

Strategic management of branding to influence the perceptions and beliefs of consumers.

Strategic advantage of advertising on social media to manage the brands and its success.

Developing a purposeful brand as a driver of consumer preference.

The interactive context in the process of customer brand engagement.

Examining the cultural meaning of brands.

Relationship between brands, emotions, and self.

History of brands and the evolution of branding.

Experiential brand meaning and the internal brand co-creation.

Destination branding and the review of city branding.

Relationship between brand and marketing mix.

Emerging concept of brand alliances in the social media context.

Semantic analysis and the evolution towards participative branding.

A study of evolution of nature and narration of brands.

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80 Brand Management Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAre you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of brand management? Look no further. We have compiled a diverse list of research topics in branding that provide a rich landscape for investigation and offer exciting opportunities to contribute to the knowledge and practices in brand […]

Are you a student at the undergraduate, master’s, or doctoral level seeking captivating research topics in the field of brand management? Look no further. We have compiled a diverse list of research topics in branding that provide a rich landscape for investigation and offer exciting opportunities to contribute to the knowledge and practices in brand management.

Brand management is a dynamic and essential aspect of marketing , focusing on building, maintaining, and enhancing the reputation and perception of a brand. With our comprehensive list of topics, you will find various intriguing research ideas. From analyzing the impact of social media on brand perception to studying the effectiveness of brand loyalty programs, there is no shortage of fascinating avenues to delve into. By selecting a topic that aligns with your interests and academic goals, you can contribute to brand management and gain insights to drive successful brand strategies. So, embark on your research journey with confidence, knowing that you have access to an array of compelling topics to inspire your dissertation and impact brand management.

A List Of Potential Research Topics in Brand Management:

Exploring the role of brand reputation in crisis management.
Investigating the role of brand authenticity in establishing trust among UK consumers.
Examining the effectiveness of brand sponsorship in enhancing brand visibility and awareness.
The Role of Brand Authenticity and Transparency in Building Trust post-COVID-19.
Building brand authenticity in the digital age.
Exploring the impact of cultural and societal trends on UK brand management.
Examining the effectiveness of brand collaborations and co-branding strategies.
Exploring the influence of celebrity endorsements on brand perception in the UK market.
The role of brand positioning in a competitive marketplace.
Examining the part of British heritage and national identity in brand positioning.
Investigating the role of customer experience management in enhancing brand loyalty in the UK market.
The influence of brand adaptability on organizational resilience in times of crisis.
Examining the impact of remote working on employer brand management.
Analyzing the effect of brand equity on customer lifetime value.
Exploring the role of emotions in brand management.
The impact of technology and innovation on brand experiences in the UK market.
Analyzing the part of sustainability and ethical practices in brand management post-Covid-19.
Analyzing the effectiveness of virtual brand experiences in the absence of physical interactions.
Investigating the effectiveness of online brand communities in fostering consumer connections in a post-Covid world.
The impact of brand communication strategies on consumer trust and loyalty in the wake of the pandemic.
Analyzing the role of brand storytelling in creating emotional connections with consumers in a post-Covid era.
Examining the influence of brand equity on consumer purchase decisions in a post-Covid market.
Exploring the impact of cultural diversity and inclusivity in UK brand strategies.
The synergy of brand management and advertising : exploring effective strategies for building and sustaining brand equity
Exploring the impact of brand salience on brand recall and recognition.
Analyzing the impact of online reviews and ratings on brand reputation.
The impact of digital marketing on brand engagement among UK consumers.
The influence of social media usage on brand engagement during the pandemic.
Exploring the effect of brand collaborations and partnerships in the recovery phase after the pandemic.
The effect of brand experience on brand loyalty.
Investigating the long-term effects of brand communication during the pandemic on brand loyalty.
Exploring the influence of cultural factors on brand management strategies.
Analyzing the influence of brand image on consumer purchase decisions.
Examining the role of brand personality in consumer decision-making.
The impact of corporate social responsibility on brand reputation.
Examining the effectiveness of brand repositioning strategies.
Examining the influence of online reviews and ratings on UK brand reputation and purchase decisions.
The impact of Covid-19 on consumer perceptions and attitudes towards brands.
The impact of Brexit on consumer perceptions and attitudes towards UK brands.
Examining the role of sustainability and corporate social responsibility in UK brand management.
Analyzing the role of luxury branding in the UK market and its impact on consumer attitudes.
Investigating the role of brand differentiation in a saturated market.
Examining the role of digital branding strategies in a post-Covid world.
Analyzing the impact of customer engagement on brand loyalty.
Exploring the role of brand ambassadors in brand endorsement and promotion.
Exploring the effectiveness of brand repositioning strategies in the aftermath of the pandemic.
Examining the influence of social media influencers on UK brand perception and consumer behaviour .
Exploring the role of brand purpose and social responsibility in a post-Covid society.
Exploring the effectiveness of rebranding strategies in the UK context.
The influence of brand congruence on consumer attitudes and purchase behaviour.
Investigating the role of augmented reality (AR) and virtual reality (VR) in enhancing brand experiences in a post-Covid context.
Examining the effectiveness of brand mascots in creating brand recognition and recall.
Examining the impact of supply chain disruptions on brand reputation and customer perceptions.
Analyzing the shift in consumer behavior and its implications for brand management post-Covid.
Analyzing the role of brand loyalty programs in the UK market.
Analyzing the effectiveness of brand storytelling in building emotional connections with UK consumers.
The role of customer satisfaction in building brand loyalty.
Analyzing the effectiveness of UK brand collaborations and partnerships in driving brand equity.
Investigating the role of brand trust in online consumer behavior.
Investigating the relationship between brand trust and brand loyalty.
Investigating the role of brand reputation and crisis management in the UK context.
Investigating the role of sensory marketing in enhancing brand perception.
Investigating the impact of brand symbolism on consumer self-identity.
Investigating the impact of packaging design on brand perception.
Exploring the role of brand innovation in adapting to the new normal.
Analyzing the impact of brand community on brand loyalty.
Investigating the role of brand equity and financial performance in the UK market.
Analyzing the effectiveness of celebrity endorsements in brand building.
Examining the impact of brand equity on consumer willingness to pay a premium.
Analyzing the impact of brand extensions on parent brand equity.
Exploring the role of brand leadership in organizational success.
The influence of influencer marketing on brand perception.
The role of brand consistency in building brand identity and recognition.
The impact of sustainability practices on brand image and consumer perception.
The effect of brand authenticity on consumer trust and loyalty.
Exploring the role of brand storytelling in creating emotional connections with consumers.
The influence of brand equity on customer loyalty and purchase intention.
The impact of social media on brand management strategies.
Investigating the impact of brand loyalty programs on customer retention.
Exploring the role of brand values in attracting and retaining customers.

In conclusion, brand management is a dynamic and fascinating field that offers students at different degree levels numerous opportunities for impactful research. The list of research topics above is a valuable resource for students seeking captivating dissertation ideas in brand management. Whether you are an undergraduate, master’s, or doctoral student, these topics cover a wide range of areas, including the impact of recent events such as COVID-19, the role of digital marketing, sustainability, consumer behaviour, and the influence of cultural and societal factors. By selecting a topic aligned with their interests and academic goals, students can significantly contribute to brand management and advance our understanding of how brands are developed, positioned, and managed in today’s dynamic business landscape.

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Marketing Dissertation Topics

Published by Jamie Walker at January 11th, 2023 , Revised On April 16, 2024

Marketing is a business-focused subject, so you’ll be exposed to much more than just creativity. You’ll learn how to set budgets, find new customers, enter international markets, and decide on prices or profits.

As a marketing student, you will be required to complete a marketing dissertation to complete your degree programme. Your dissertation topic can relate to branding, relationship marketing, online/digital marketing, marketing ethics, and any other field of marketing.

To help you get started with brainstorming for marketing topic ideas, we have developed a list of the latest topics that can be used for writing your marketing dissertation.

These topics have been developed by PhD-qualified writers of our team , so you can trust to use these topics for drafting your dissertation.

Review the step-by-step guide on how to write your dissertation here.

You may also want to start your dissertation by requesting a brief research proposal from our writers on any of these topics, which includes an introduction to the topic, research question , aim and objectives, literature review , and the proposed research methodology conducted. Let us know if you need any help in getting started.

Check our dissertation example to get an idea of how to structure your dissertation .

You can review step by step guide on how to write your dissertation here .

Review Our Best Dissertation Topics complete list.

2024 Marketing Dissertation Topics

Topic 1: assessing the role of communication strategies in fashion marketing- a case study of uk.

Research Aim: The purpose of this study is to investigate the role of communication strategies in the world of UK fashion marketing. This will also give us an understanding of how new fashion remanufacturing should be communicated to the consumers. Focusing on how information and messages about the brands or products should be labelled to attract the audience.

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Research Aim: Fast fashion is an idea in which retailers target their business strategies, reducing the time it takes to get products into the store, using an in-season purchasing strategy to keep the products in the market updated during the season. This study aims to find the impact or influence of fast fashion and retail stores on each other, focusing on Zara as it is considered as the famous brand among consumers. It will look at what happens to fast fashion when it is delivered to retail outlets, as well as the adaption of fast fashion in the retail sector and how it is communicated to customers.

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Research Aim: Pharmacists may occasionally be led to unethical behaviours during contact; that’s why it is important to understand these behaviours. Pharmaceutical products are sensitive to advertising, and minor misconduct can lead to loss of public trust in the industry. The current study will examine the challenges faced and the key ethical issues that occur during the marketing of pharmaceuticals products focusing on the UK pharmaceutical industry; through quantitative research analysis.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Research Aim: Different cultures in different countries act as challenges to global marketing. The aim of this study is to develop an understanding of how brand marketing in a global world has a huge impact on the cultural beliefs and attitudes of people. It will provide an experience of international and local consumer cultures and their mutual influence on many consumer behaviours and their effect on their decision-making process.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Research Aim: This study aims to find the emerging trend of esports marketing and its scope in current times. It will also explore the collaborative efforts of gaming companies, players and different online communities and how they play an important role in maintaining and enriching the value of Esports consumption. of It will provide a societal impact of esports and by applying different strategies

Marketing Dissertation Topics for 2023

Topic 1: impact of product packaging on organisational sales: a case study of the uk retail sector.

Research Aim: Due to intense competition in the UK retail sector, product packaging has gained significant importance concerning consumer purchase decisions. This research will focus on how product packaging (colour, shape, and other attributes) influences consumer purchase behaviour which in return increases or decreases the sales of the organisation.

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Research Aim: The main purpose of the research is to analyze the impact of electronic marketing on consumer purchase decisions. Different modes of e-marketing will be assessed, and based on the results of each e-marketing channel, the dissertation will be concluded. The focus of this research will be the UK luxury industry.

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Research Aim: In today’s competitive corporate world, organizations are formulating and implementing customer-centric marketing strategies. These strategies are devised, keeping in mind customer behaviour, customer pattern, customer preferences, customer trends, etc. Considering all these and many other customer-related aspects, companies assess what is successful for their business. This research will discuss the different characteristics of customers that should be studied and how formulating related strategies will help the company gain a competitive advantage and generate profits.

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Research Aim: The digital media or the digital world has provided a very effective and large platform for marketers to market and advertise their products. However, this platform can also be used to manipulate customers through deceptive marketing techniques. The main purpose of the research is to analyse the role of information technology in revolutionizing marketers’ approach towards manipulative advertisements. In addition to this, the research will also talk about how marketers use digital media channels to deceive customers who also harm the company’s reputation.

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Research Aim: Consumer impulsive buying behaviour has become an important phenomenon in today’s global world. Companies have been able to acquire a high market share through the impulsive buying behaviour of the consumer. Therefore, this research focuses on analyzing the impact of integrated marketing communication on consumer impulsive buying behaviour.

Topic 6: The Impact of digital marketing on businesses throughout the world

Research Aim: Digital Marketing has changed the face of marketing in today’s world. More and more companies are now adopting this new technique to gain a competitive edge over traditional marketing methods. This research will address the impact of different digital marketing channels on businesses and how each channel can help companies earn more.

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Research Aim: With the emergence of digital marketing in the global world today, more and more companies are abandoning traditional marketing techniques. This research will compare traditional and digital marketing methods and present data over the past ten years. Through this data, a conclusive analysis will be conducted to determine which marketing is more successful in today’s times.

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Research Aim: Many companies have now completely automated their business operations. They have streamlined standard responses given to customers. This research will mainly assess the impact of automated responses on customers, whether or not they impact them in terms of generating and converting leads, and ultimately how it impacts the business overall.

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Research Aim: Voice of Customer (VOC) is not a new concept. Companies have been working and collecting data on it for the past several years. It is a method to gather customers’ feedback about their expectations and experiences with respect to your product or service. This research will study how companies gather, assess, and analyse this data through artificial intelligence and how effective it is for businesses. The research will utilise quantitative analysis to conclude whether or not this new technology and strategy is successful.

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Research Aim: Keyword targeting, search engine optimization (SEO), click trend, search trend, etc., are all ways to find how consumers search for a particular product, brand or website online. With more business being done online and with companies focusing more on online marketing, understanding online search queries have become crucial for the business’s success. This research will focus on the different ways through which companies can assess online search queries and whether or not they can benefit from them. Data from past years will be fetched and included to conduct authentic research and conclude accurately.

Also read: Management Dissertation Topics

“Our expert dissertation writers can help you with all stages of the dissertation writing process including topic research and selection, dissertation plan, dissertation proposal, methodology, statistical analysis, primary and secondary research, findings and analysis and complete dissertation writing”. Learn more here .

Relationship Marketing Dissertation Topics

Relationship marketing is a form of marketing that focuses on long-term goals such as building customer loyalty and increasing customer retention. In relationship marketing, products are provided based on relationships and not traditional marketing. This type of marketing helps firms acquire more customers and build loyalty. The more loyal and satisfied a customer is, the more likely they are to make a purchase.

Under relationship marketing, the purchasing pattern, the contact details, and the entire profile of customers are maintained. Normally, firms assign executives to one or more major customers to maintain relationships and satisfy their needs. It is a very useful marketing tool and also an excellent topic to research on. You can choose a topic for your relationship marketing dissertation topic from any of the topics listed below:

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Research Aim: This research will analyse how customer loyalty is determined, whether it is an attitude or behaviour. A comparative analysis, comparing different elements of attitudes and behaviours, will be conducted.

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Research Aim: This research will focus on one important aspect of relationship marketing – memberships. The research will revolve around the UK fashion industry, and the impact memberships have on customers and business organisations.

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Research Aim: This dissertation will assess how customer loyalty is impacted by relationship marketing. The main focus of this study will be Honda Motors, how the company maintains customer relationships.

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Research Aim: This research will analyse whether or not loyalty schemes impact customer satisfaction. If yes, then the various means will be explored.

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Research Aim: The relationship between costs and brand loyalty will be assessed in this research. This research will discuss circumstances under which customers decide to switch brand loyalty.

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Research Aim: This dissertation will conduct an exploratory analysis to conclude whether or not there is a relationship between loyalty schemes and sales of companies.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Research Aim: The main focus of this research will be to study how ASDA maintains customer relations and whether they prove to be successful for the business or not.

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Research Aim: This dissertation will analyse how effective online marketing is for companies to help build and maintain customer loyalty. And whether online marketing can be used to build customer loyalty.

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Research Aim: The UK tourism and hospitality industry will be assessed in this study for customer satisfaction. The dissertation will conclude to answer how the UK tourism and hospitality industry has maintained customer satisfaction.

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Research Aim: This dissertation will discuss how technology has impacted customer engagement. Furthermore, it will analyze how effective technology has been in driving customer engagement compared to traditional methods.

Branding Dissertation Topics

Branding involves creating a unique image and name for a product in the minds of the customers. This is done through creative advertising using a brand theme used consistently in all the advertisements. Branding also entails creating a unique logo and name for a distinguished product.

Some consumers compare prices before purchasing a product, but mostly a purchase is made by focusing on the quality of goods and brand loyalty. There is a misconception that branding is the same as marketing, but it can be distinguished based on the former being one of marketing strategy fundamentals.

For successful branding, there should be truthfulness and clarity in every phase through interaction with customers, which will help improve the value and brand perception of a company.

Branding provides companies with a competitive edge over other organizations and has become a very popular topic for research among undergraduate and postgraduate students. When looking to work on a branding related dissertation, you can choose from the dissertation topics below:

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Research Aim: Innovation has a huge impact on brand equity. The same will be discussed in this research, with Apple Inc. as the main focus.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice.

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Research Aim: This study will talk about how advertisements shape brand attitudes. Evidence from the past five years will be presented to conclude whether advertisements impact the brand attitude or not.

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Research Aim: The success of a brand marketing strategy depends on several factors. This dissertation will assess how important packaging is in a brand marketing strategy.

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Research Aim: Branding has a huge impact on consumers. Competitors utilise this strategy to build customer loyalty. This research will compare two big rivals – Coca-Cola and Pepsi concerning branding.

Topic 26:Branding strategies: Impact and application

Research Aim: The different types of branding strategies and their implementation process will be discussed in this study.

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Research Aim: This study will discuss how good quality products impact consumers and how it helps companies build brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Research Aim: Brand image and reputation are something that companies should pay close attention to. This research will talk about leading MNCs and how they should build and retain the brand image.

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Research Aim: Reliability is a huge factor in building a brand. With a specific focus on Toyota, this study will discuss how reliability impacts the brand.

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Research Aim: This research will assess the effectiveness of online marketing in building brand awareness and equity.

Topic 31:International brand building in the digital age: The role of digital marketing

Research Aim: Building a brand with the help of digital marketing will be discussed in this research.

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Research Aim: Giving back to the community creates a positive image of the company. This research will discuss how fulfilling corporate social responsibility helps the company maintain its brand.

Also Read: Chanel’s Brand Identity and Personality

Direct Marketing Dissertation Topics

Direct marketing is a marketing phenomenon that involves direct selling to customers. This includes telephone selling, email selling, direct mail selling, etc. No retailer is involved in the process. The product/service flow includes only two parties, the company and the consumer.

Direct marketing allows businesses and non-profit organizations to communicate with customers directly. It relies on advertisements on the internet, television, or radio.

There are different types and forms of direct marketing, with internet marketing being the most popular. Online marketing helps companies to interact directly with their customers without any middleman. In this manner, companies can gain insight into customers, expectations, and feedback on the product/service.

Below is a list of topics that you can base your dissertation on under the direct marketing theme.

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Research Aim: Loyalty schemes are an old but extremely effective marketing tool. This research will discuss and analyze whether direct marketing can be done through these schemes or not.

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Research Aim: This study will highlight the unlawful and unethical ways companies adapt through digital marketing and how customers can protect themselves.

Topic 35:Direct Marketing: Effects and implications

Research Aim: The main concept, theory, and framework of direct marketing will be discussed and analysed in this research. The effects and implications of direct marketing will be the main focus of this study.

Topic 36:Do customers respond differently to direct and digital marketing?

Research Aim: Direct and digital marketing will be compared and analysed in this research. Their responses will then be evaluated as to which one is the most effective.

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Research Aim: Telemarketing is a successful marketing tool. This research will study the relationship between the duration of a voice message and its success for companies operating in the mobile industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Research Aim: A marketing information system is extremely essential for companies today. This research will discuss how a marketing information system can be developed and how effective it is for direct marketing.

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Research Aim: Artificial Intelligence is the big thing in the marketing industry these days. Incorporating it into your business for marketing will help you achieve a competitive advantage. The same will be studied and evaluated in this research.

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Research Aim: Internet marketing can be used a direct marketing technique. This research will assess how effective and profitable this technique can be for businesses.

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Research Aim: Companies do not pay much attention to customer privacy. This research will discuss how direct marketing can help companies protect customer data and privacy.

Marketing Across Cultures Dissertation Topics

Every culture is different. Thus, what is acceptable in one, may not be acceptable in the other. This is why firms must adopt different techniques while operating in different cultures. Before introducing any product, companies need to analyse the cultural aspect of the market.

This has become a very important and deciding factor for the successful operation of a business. Cultures have a deep impact on consumer behaviour, and it plays a key role in shaping the buying behaviour and the attitude of the customer.

There is no doubt that this marketing aspect is worth some research. Some intriguing and current dissertation topics in the field of cultures and marketing are given below:

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Research Aim: Marketing is based on different cultures. This research will discuss the impact of culture on the trading market, focusing on general motors’ imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Research Aim: Language is an important element of a culture. This study will research and analyze whether or not the language impacts a brand and will utilize Coca-Cola as its main focus.

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Research Aim: This research will study the various regional differences that exist in the marketing culture and how they impact businesses.

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Research Aim: Different cultures have a different impact on society. This research will conduct a cross-cultural analysis to understand how culture impacts marketing strategies

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Research Aim: Cross-cultural marketing is utilised by companies operating in different cultures. This research will talk about how cross-cultural marketing is formulated, devised, and implemented in the FMCG Sector and whether it is successful for the company or not.

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Research Aim: There can be many cultures in one market. Thus, it becomes challenging for companies to market their product according to cultures. This research will assess this issue by focusing on two different cultures.

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 49: same marketing tact in different markets: how it leads to business failures.

Research Aim: Companies cannot utilise similar marketing techniques for different cultures. This research will assess how this act can lead to the failure of businesses.

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Research Aim: This research will talk about how various cultural differences impact supermarkets operating in the United Kingdom.

Also Read : Fashion and Culture Dissertation Topics

Online Marketing Dissertation Topics

When marketing evolved from traditional to online or digital marketing, it was observed that all the rules that traditional marketing followed were no longer useful. The needs and demands of the market had changed, thus online marketing emerged. Digital marketing has been a game-changer in the field of marketing.

New tools, new rules, and new methods have set the marketing game field. Every player entering the business world needs to be well versed with all these new aspects or else it can go out of business quickly.

Online marketing helps business organisations to understand and evaluate customers’ responses to a particular marketing strategy very efficiently. So businesses are now aware of their customer behaviour, trends, what they look for in a product, what are they interested in, etc.

However, while collecting and storing all this customer information, organisations need to ensure the privacy of their consumers to avoid losing their trust. Companies are now in an era where they can efficiently interact and engage their consumers.

Based on their responses, they can devise subsequent marketing strategies. Online marketing is now a powerful marketing tool as it allows organizations to develop specific strategies to suit the needs of their consumers.

The field of digital marketing is worth the research. You can spend hours learning about this facet of marketing, and still will be left with the urge to learn more. Some interesting topic suggestions are given below if you want to base your dissertation on online marketing.

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Research aim: This research will aim to discover the impact of the covid-19 pandemic on the performance of the retail sector in any country of your choice. How did the retail stores move to online marketing to overcome the losses?

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Research Aim: There are times when companies launch personalised services or products for a specific group of customers. To identify this need, traditional research is not useful. Customers do not want to give out this type of information. With online marketing and its various tools, companies can now gather this data. This research will delve deep into how that happens.

Visit our topics database to view 100s of dissertation topics in your research area.

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Research Aim: The main focus of this research will be to understand how the retail sector is impacted through online marketing and its role.

Topic 54:Implications and application of online marketing

Research Aim: Online marketing tools are extremely powerful. Various tools will be discussed and analysed in this research to conclude how well they perform.

Topic 55:How can companies overcome the hate speech of unhappy customers?

Research Aim: With the ease of gathering data, online marketing and tools can also lead to hate speech from customers. This research will evaluate different ways through which companies can overcome this issue.

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Research Aim: The different types of research, search, purchasing, and comparing attributes undertaken by customers will be assessed in this study. Moreover, their impact on business will be studied.

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Research Aim: Different marketing tools will be analysed and studied in this research. They will be assessed based on their effectiveness concerning sales.

Topic 58:Analysis of change in behaviour of customers in offline and online marketing

Research Aim: Online and offline marketing are extremely different. This research will analyse how customers behave differently in an online marketing setting as compared to an offline marketing setting.

Topic 59:Impact of appearance and visual effects for the effectiveness of online marketing

Research Aim: Online marketing utilises different appearance and visual effects to attract customers. This research will analyze how effective these techniques are for the company.

Topic 60:Websites and E-commerce – Do they influence customer behaviour? A case study of the UK fashion industry

Research Aim: With online marketing, it is essential that you have a website and an online store if you’re selling products. The impact of both website and e-commerce on marketing in the UK fashion industry will be assessed.

The 4Ps (Price, Product, Promotion, Place) of Marketing Mix Dissertation Topics

Price, product, promotion, and place are also known as the four pillars of marketing. Referred to as the marketing mix, these four components help companies decide on a product and/or marketing strategy.

These four factors (4Ps) are the key ingredients of a successful marketing strategy since they allow for an in-depth analysis of the market and marketing strategies concerning any particular product. The companies analyse the culture, the product itself, and the pricing of other similar products to gain a competitive edge for their business and production processes.

To understand more about these components and how they impact businesses, you can research this area. Some relevant topics in this area of marketing are listed below for you to base your dissertation on:

Topic 61:Understanding the importance of location for customers Starbucks USA vs Starbucks UAE

Research Aim: Location has a great impact on the company’s sales and marketing efforts. This research will assess how impactful location is for customers by comparing Starbucks located in the US and the UAE.

Topic 62: Pricing war between competitors: Analysing the case of Coca-Cola and Pepsi

Research Aim: Companies usually price their product to competitors to stay relevant and to help their products succeed. This research will analyze how competitors price their products by assessing the pricing strategies of Coca-Cola and Pepsi.

Topic 63:Impact of point-of-purchase promotion on sales: A case study of ZARA

Research Aim: Promotions are an effective way of selling products. This research will study the point of purchase promotion and its impact by focusing on ZARA.

Topic 64: Product packaging and its impact on buying decision – An exploratory analysis

Research Aim: The packaging of a product has a huge impact on the buying and purchasing decisions of customers. This research will conduct an exploratory analysis to understand this impact.

Topic 65:International pricing strategies and their Impact on the brand image: A case study of iTunes

Research Aim: Pricing strategies may or may not differ in different locations. This research will analyze whether iTunes has gained or not by its pricing strategies in different locations.

Topic 66: Impact of price adjustment strategies in online and offline setting

Research Aim: Prices vary in different settings. This research will study the price strategy adjustment in online and offline marketing.

Topic 67:Should Online Reviews and Word of Mouth be a New Component in the Marketing Mix?

Research Aim: Word of mouth and online reviews have proved to be extremely effective marketing tools in recent times. These components concerning the marketing mix will be studied in this research.

Topic 68:Difference between Online and Offline Promotions – How do They Impact Brand Image

Research Aim: A variety of marketing promotion techniques exist. This research will talk about the different online and offline promotional tools and how they impact brand image.

Topic 69:Impact of Traditional Promotions vs Social Media Promotions – Analyzing Burberry’s Promotional Campaigns

Research Aim: Social media promotional campaigns gain a lot of traction. With a specific focus on Burberry’s promotional campaigns, this research will analyse traditional and social media campaigns.

Topic 70:Effect of Premium Pricing Strategies on Consumers. A case of Apple Products

Research Aim: Of different pricing strategies, premium pricing strategies are adopted for luxury products. The effect of this type of pricing strategy on luxury products (Apple products) will be analyzed in this study.

Topic 71:Impact of Cultural Values in Promotional Activities

Research Aim: Culture has a huge impact on the marketing efforts of a company. This research will talk about the various cultural values and how they impact the promotional activities of businesses.

Topic 72:Placing Products in a Central Location and Ease of Access: Assessing its Impact on Customers

Research Aim: Location affects the sales of products and services. This research will assess the impact of customers when products are placed in a central location and when they are offered ease of access.

Topic 73:Influence of celebrity endorsement on sale: A comparative analysis of Nike and Rebook

Research Aim: Celebrity endorsement is a highly effective way to increase sales. A comparative analysis between celebrity endorsement done by Nike and Reebok will be evaluated in this research.

Topic 74:Impact of promotions upon customer’s perception

Research Aim: Customers may or may not change their perception after marketing promotion efforts. This research will discuss whether promotions can change perceptions or not.

Topic 75: Analysing the impact of cartoon characters on children

Research Aim: Products marketed towards children are tricky to market. This research will study whether including a cartoon character to attract children helps businesses or not.

Marketing and Consumer Psychology Dissertation Topics

Marketing is fundamentally based on consumer behaviour. Studying consumer behaviour helps businesses understand the customer in a better manner. Not only this, but it also helps them improve their marketing strategies by understanding the problems of a consumer with a specific focus on their perception of products. It is very important to understand the psychology of consumers and the various influences that the environment may have on their psychology. Studying these behaviours and patterns helps companies know how they should target their customers and what aspects they should focus on.

Consumer psychology comes in very handy for online marketing. When marketing digitally, companies have little or no information regarding their consumers. Thus, understanding their way of thinking, behaviour, buying patterns, trends, etc., helps businesses understand what the customer expects.

The study of consumer behaviour is very interesting and therefore provides an ideal topic for dissertations.

Topic 76:An investigation of consumer psychology and perceptions and their impact on marketing fashion products

Research Aim: Consumer psychology and their perceptions will be evaluated in this research. These two factors concerning the marketing of fashion products will be assessed.

Topic 77:How does consumer knowledge affect the purchase of products and their buying decision

Research Aim: Consumer knowledge influences their buying or purchasing decision. This research will talk about how this knowledge and its impacts the marketing decisions of a company.

Topic 78:The impact of negative publicity on consumer behavior

Research Aim: Consumers cannot be tricked. They are aware of when companies utilize techniques or tools to create a negative image of other companies. This research will talk about such techniques and their impact on consumers.

Topic 79:Consumer attitude towards in-store shopping and online shopping in Wall-Mart

Research Aim: This research will investigate the attitude of customers shopping in-store (physical stores) versus customers shopping online (digital stores). Walmart’s customers will be the focus.

Topic 80:Understanding consumer psychology to devise effective marketing strategies

Research Aim: Customer psychology will first be discussed in this research. Then, the research will talk about how effective marketing strategies will be devised.

Topic 81:Assessing the consumer behaviour and perceptions in relation to luxury

Research Aim: This research will discuss consumer behaviour when customers opt for luxury products, i.e. what drives them to purchase high-priced products.

Topic 82:Measuring consumer response to new products launched by Nestle

Research Aim: Companies should always measure consumer response to assess their marketing activities. This research will discuss different ways through which customer response to new products launched by nestle is assessed.

Topic 83:Consumer perceptions related to discounts and promotions when purchasing products

Research Aim: Every customer likes to purchase products at discounted prices. This research will discuss consumer perceptions concerning discounts, sales, and promotions when purchasing products.

Topic 84:Creating profitable relationships with consumers

Research Aim: This research will analyse the various ways through which companies can create profitable relationships with customers.

Topic 85:Switching costs – Do consumers think about it when abandoning a brand?

Research Aim: There are different reasons for switching a brand or abandoning it completely. These reasons will be the main focus of this research, and customer perceptions will also be studied.

Marketing and Social Networks Dissertation Topics

Social networks (Facebook, Linked In, and Twitter) have played a decisive role in using the internet and purchasing online. Companies need to understand these social networks and tools from a marketing perspective in today’s business world. Businesses that do not make use of the different social media platforms are entirely out of the race.

This is the power of social networks in today’s corporate world. Not only is it competitive, but these networks also help companies interact with their customers and gain feedback in real-time.

This means that they can launch a product, post and market it on social networks, and assess customer reaction. Companies have done well by utilizing these platforms, and all businesses must have a social media presence and interact with customers.

However, it should be noted that organisations face various challenges using social media as a tool to market their products and services. Social media can make or break things for businesses.

If done right and if the accounts are handled appropriately, nothing can stop the business from achieving success. However, one small mistake can cause a lot of trouble for the company. The backlash on social media is extreme, and the company will have to spend months to bring back its reputation.

Thus, considering the challenging nature of these platforms, it is interesting to conduct researches and studies around various related topics. The following is a list of topics that can be undertaken as a part of social networks and marketing dissertation:

Topic 86:The role of Facebook as a marketing tool

Research Aim: The research will explore the various events in Indian film history that have allowed it to become a global sensation. The paper will analyse its market-driven triumph against Hollywood imports starting from the 1930s. The paper will also examine the nationalist social views of films produced in Bollywood during the 1950s.

Topic 87:Social media marketing vs. traditional marketing evaluating the success rate

Research Aim: Social media marketing is the new trend. But does it really reap results? This will be the main focus of this research, and the results of online marketing and traditional marketing methods will be compared.

Topic 88:Building relationships with customers through social media.

Research Aim: Social media not only helps in networking and connecting people but also enables companies to get in touch with their customers. This research will talk about companies use it as a medium to build relationships with their customers.

Topic 89:How social media influences consumers’ buying preferences

Research Aim: Social media trends are followed by everyone. This research will discuss how these trends are shaped and how it influences the buying and purchasing decision of customers.

Topic 90:How businesses gather Information from social media: A deep insight into customer privacy concerns

Research Aim: A lot is argued about the loss of privacy and data for online customers. This research will investigate the various ways data is collected online and whether or not there are data security breaches.

Topic 91:Consumer perception of social media marketing and its impact on brand image

Research Aim: Consumer perception regarding social media marketing will be assessed in this research. Moreover, the impact of this perception on the brand image will be evaluated.

Topic 92:Is Banner advertisement a good idea in social media marketing? A global comparative analysis

Research Aim: Online Banner advertisements are utilised by almost all companies in the market. This research will discuss various banner advertisement campaigns and their effectiveness.

Topic 93:The role of online stores in the traditional marketing mix

Research Aim: The traditional marketing mix does not take into consideration online marketing. This research will talk about the importance of online and social media marketing in the corporate world today and the role of online stores in the marketing mix.

Topic 94:Why is there more focus on the use of Facebook for marketing rather than other platforms for social media marketing?

Research Aim: Facebook advertising is considered the most powerful amongst all other social media marketing tools. There are various reasons due to which Facebook is considered a powerful tool. All these will be discussed, analyzed, and evaluated in this research.

Also Read: How to Use Social Networks for your Dissertation

Marketing Ethics Dissertation Topics

Marketing Ethics Dissertation Topics Marketing ethics is a thought-provoking issue in the field of marketing. Where marketers are making efforts to run effective and profitable marketing campaigns for their companies, they should also consider marketing ethics.

The continuous evolution of customers’ attitudes customers over media has a significant impact on businesses worldwide. People nowadays are more concerned about the company’s ethical behaviour and the use of ethics employed by their marketing experts.

They are more concerned about their corporate social responsibility programs and the values of society. Companies must run various social corporate responsibility campaigns, through which they not only create a good reputation but also give back to the community.

These campaigns indeed help businesses to build a reputation and become a preferred brand for consumers. Acts such as animal cruelty and the use of prohibited products hit hard, and a company can lose its long-built strong reputation in a matter of minutes.

There are various ethical concerns that organisations must abide by to have a successful operating and marketing campaign. A dissertation on marketing ethics can be based on any of the following topics:

Topic 95:Ethics and consumer perception: What do consumers really expect from companies?

Research Aim: Corporate and marketing ethics are extremely important for companies. This research will talk about what customers expect from the company regarding ethics and how it shapes their perceptions.

Topic 96:Impact of unethical behaviour of an organisation on sales: Studying unsuccessful marketing campaigns

Research Aim: Unethical organizational behaviour leads to unsuccessful marketing campaigns. The main focus of this research will be the unethical behaviours undertaken by companies and how it adversely affects their sales.

Topic 97:How firms mislead people to enhance product sales and the effect this has on their business

Research Aim: A number of companies mislead their consumers only to enhance their sales. This research will discuss the different ways through which companies mislead people and the impact it has on their business.

Topic 98:How country laws shape business and marketing

Research Aim: When operating in a country, companies have to abide by the laws, rules, and regulations set out by the government. This research will talk about how these laws and regulations shape the business environment.

Topic 99:Ethical considerations and brand loyalty

Research Aim: This research will discuss whether or not ethical business operations have an impact on brand loyalty or do consumers continue to buy from companies who operate unethically.

Topic 100:Spam laws and online marketing – A critical analysis

Research Aim: Online marketing has its own rules. Companies have to abide by spam laws, or else they will be blacklisted. These rules and how companies should abide by them will be analyzed in this study.

Topic 101:Exploring the relationship between marketing ethics and corporate social responsibility

Research Aim: Companies have a responsibility to fulfill. They have to give back to the community, thus operate with corporate social responsibility. This research will discuss whether or not marketing ethics are directly related to corporate social responsibility.

Topic 102: Building company reputation and brand equity through various corporate social responsibility initiatives

Research Aim: The main focus of this research will be to explore whether or not corporate social responsibility initiatives build company reputation or brand equity.

Topic 103: Do cause-related marketing campaigns impact consumer purchase decisions?

Research Aim: This research will explore whether cause-related marketing has an impact on consumer purchase decisions or not.

Topic 104: Public relations and consumer boycotts: Learning lessons from Shell and Nestle

Research Aim: Consumers can boycott a company based on a variety of reasons. This research will discuss the different reasons why consumers boycott and how it impacts public relations, with a special focus on Shell and Nestle.

Important Notes:

As a student of marketing looking to get good grades, it is essential to develop new ideas and experiment on existing marketing theories – i.e., to add value and interest in the topic of your research.

The field of marketing is vast and interrelated to so many other academic disciplines like civil engineering , construction , law , engineering management , healthcare , mental health , artificial intelligence , tourism , physiotherapy , sociology , management , and nursing . That is why it is imperative to create a project management dissertation topic that is articular, sound, and actually solves a practical problem that may be rampant in the field.

We can’t stress how important it is to develop a logical research topic; it is the basis of your entire research. There are several significant downfalls to getting your topic wrong; your supervisor may not be interested in working on it, the topic has no academic creditability, the research may not make logical sense, there is a possibility that the study is not viable.

This impacts your time and efforts in writing your dissertation as you may end up in the cycle of rejection at the very initial stage of the dissertation. That is why we recommend reviewing existing research to develop a topic, taking advice from your supervisor, and even asking for help in this particular stage of your dissertation.

While developing a research topic, keeping our advice in mind will allow you to pick one of the best marketing dissertation topics that fulfill your requirement of writing a research paper and add to the body of knowledge.

Therefore, it is recommended that when finalizing your dissertation topic, you read recently published literature to identify gaps in the research that you may help fill.

Remember- dissertation topics need to be unique, solve an identified problem, be logical, and can also be practically implemented. Take a look at some of our sample marketing dissertation topics to get an idea for your own dissertation.

How to Structure your Marketing Dissertation

A well-structured dissertation can help students to achieve a high overall academic grade.

A Title Page
Acknowledgments
Declaration
Abstract: A summary of the research completed
Table of Contents
Introduction : This chapter includes the project rationale, research background, key research aims and objectives, and the research problems to be addressed. An outline of the structure of a dissertation can also be added to this chapter.
Literature Review : This chapter presents relevant theories and frameworks by analysing published and unpublished literature available on the chosen research topic, in light of research questions to be addressed. The purpose is to highlight and discuss the relative weaknesses and strengths of the selected research area whilst identifying any research gaps. Break down of the topic, and key terms can have a positive impact on your dissertation and your tutor.
Methodology: The data collection and analysis methods and techniques employed by the researcher are presented in the Methodology chapter which usually includes research design, research philosophy, research limitations, code of conduct, ethical consideration, data collection methods, and data analysis strategy .
Findings and Analysis: Findings of the research are analysed in detail under the Findings and Analysis chapter. All key findings/results are outlined in this chapter without interpreting the data or drawing any conclusions. It can be useful to include graphs , charts, and tables in this chapter to identify meaningful trends and relationships.
Discussion and Conclusion: The researcher presents his interpretation of results in this chapter, and states whether the research hypothesis has been verified or not. An essential aspect of this section of the paper is to draw a linkage between the results and evidence from the literature. Recommendations with regards to implications of the findings and directions for the future may also be provided. Finally, a summary of the overall research, along with final judgments, opinions, and comments, must be included in the form of suggestions for improvement.
References: This should be completed in accordance with your University’s requirements
Bibliography
Appendices: Any additional information, diagrams, graphs that were used to complete the dissertation but not part of the dissertation should be included in the Appendices chapter. Essentially, the purpose is to expand the information/data.

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Frequently Asked Questions

How to find dissertation topics about marketing.

For marketing dissertation topics:

Study recent industry trends.
Explore consumer behavior shifts.
Investigate digital marketing innovations.
Analyze branding or market strategies.
Consider social and ethical aspects.
Select a topic resonating with your passion and research goals.

Marketing Dissertation Topics

Marketing is a broad and exciting field of study that intertwines with related subjects such as Psychology, Sociology, Business, and even Anthropology.

The field of marketing is always evolving, so there are plenty of ‘gaps’ in the literature to be filed by budding marketing students – whether you’re an undergrad or postgrad!

To help in the preparation of your marketing dissertation, this article suggests marketing dissertation topics that you could base your research on. These subject areas include relationship marketing, branding, direct marketing, international marketing (including influencer marketing), social listening, consumer psychology, online marketing, mobile marketing, marketing mix, social networks and marketing ethics.

Relationship Marketing Dissertation Topics

Branding dissertation topics, direct marketing dissertation topics, cultures and marketing dissertation topics, consumer psychology and marketing dissertation topics, online marketing dissertation topics, mobile marketing dissertation topics, the 4ps (price, product, promotion, place) of marketing mix.

Social Networks and Marketing Dissertation Topics

Ethics in Marketing Dissertation Topics

Relationship marketing refers to the use of relationships rather than purely transactional means, while focusing on long term customer engagement. This lets companies acquire customers, while also maintaining customer loyalty that results in repeat custom for the firm. It is an important area for modern businesses, and a topical area on which to base your marketing dissertation with highly diverse topics:

Digital relationship marketing in the age of COVID-19: Analysing the importance of personalisation and customisation.
Generating customer loyalty through high-value content creation – a case study of UK fitness brands.
What are the challenges for Tesco’s loyalty card scheme in today’s competitive business environment?
Are switching costs effective barriers to customer retention in the airline industry?
How can Amazon.com charge a premium price by using its diverse set of services and products?
What are the motivations and expectations behind loyalty schemes for businesses to attract customers in the long run?
To what extent does Café Nero’s app foster customer loyalty?
How and why can relationship marketing be used to attract new customers through social media?
How does product quality affect customer loyalty among high and low contact products?
Can luxury goods retailers prevent barriers to switching by locking in customers through a unique set of services and products?
How do retailers cope with polygamous behaviour among consumers?
How does customer loyalty at Waterstone’s change when customers shop at their online store rather than in the high street as compared to customers of Amazon.com?
In what ways does Waterstone’s improve its customer loyalty through its online store and smartphone apps?
How can companies adopt social media for successful development of relationship marketing with customers?
What are the challenges for small companies when adopting social media for increasing customer loyalty?
Using smartphone apps to attract and retain new customers: Advantages and challenges for MNCs.
Exploring the efficacy of customer service chatbots – helpful or frustrating?
Exploring the effectiveness of online consumer tribes: A case-study of Tarot reading and personal development industries.

Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth. Marketing dissertations on branding could be based on the following topics:

An examination of the relationship between perceived risk and brand equity: A comparison of supermarket retailers in the UK.
How does innovation impact consumer brand resonance? A case study of hospitality brands who were forced to innovate as result of COVID-19.
Do consumers really understand a company’s brand values? The case of Starbucks vs McDonalds.
How does the relative importance of tangible and intangible brand values vary across product types?
Using digital methods to increase brand salience – a case study approach.
Do leading brands need to have the products which attract a large number of customer segments?
How is brand image affected by product availability for SME?
Can the brand image be transferred between sectors? The case of Virgin Cola in the UK.
How does unethical behaviour affect the brand image? The cases of Shell, Nike and Starbucks.
How do firms use corporate social responsibility to build brand equity? The case of Body Shop.
How can innovations sustain brands through the use of social media marketing?
Can brand equity be transferred to a supermarket’s own branded products in the low-price segments?
Using social media marketing to attract customers to brands of small companies.
How can companies use smartphone apps to improve brand equity? The case of Starbucks and Café Nero.
Targeting customers in ethnic markets: The case of Indian food customers in the UK supermarket sector.

The world of direct marketing is changing rapidly, as new technologies and social media allows companies to connect directly with the customer. This involves a wide range of tools and techniques that can be used to target consumers in a predominantly transactional manner. Direct marketers rely on information and a series of direct marketing media such as direct mail, magazines, newspapers, TV/radio, co-ops, telemarketing/teleservices and increasingly social media to disseminate their messages and acquire new customers. We have provided some suggested topics on direct marketing based on current trends, which you could use for your marketing dissertation:

How do Tesco and Body Shop use their loyalty schemes to sell directly to the customer?
How does the importance of factors that influence online selling vary according to product type in the services industry in the UK?
Do customers respond differently to short and long-term offers in a competitive online environment? The case of online book sales.
In what ways do free online chat rooms influence consumers’ response to direct sales promotions in social media environments?
Assessing the effectiveness of beauty brands’ direct marketing via YouTube.
How does the nationality (accent) of telemarketers influence customer response in an increasingly diverse international selling environment?
Do consumers know how to protect themselves from unscrupulous direct marketing tactics used by social media marketing companies?
How does message length affect the success of direct marketing messages? A comparison of online and offline mediums.
Can direct online and social media marketing be used to build customer relationships or is it simply a transactional medium to acquire new customers in the short run?
Can online marketing be as effective as a group-orientated tool as it is an individual-orientated one?
How do prospecting methods differ in an online and offline environment? The case of the airline industry in the UK.
Using SMS and email to connect with customers: Advantages and limitations of direct marketing.
Social media marketing as a tool to target luxury customers: Advantages and issues for small companies.
Using social media to reduce the cost of direct marketing: The case of small companies in the UK.

For some products and services, cultural considerations can play an important role in how marketers interact with consumers. With the increasing globalisation of business, firms have to pay greater attention to how national culture impacts upon consumer behaviour and customers’ reactions towards different types of marketing communication. Marketing across cultures is becoming more prominent in business, as more and more businesses are expanding throughout the world. This creates an ideal area to base your marketing dissertation on.

How does innovation and culture influence the market performance of SMEs in China?
Native advertising: Exploring its effectiveness in the UK, China, and the US.
What are the effects of social media on organisational culture in the UK’s fashion industry?
How is globalisation affecting the organisational culture of Toyota’s global operations?
How does language impact upon brand identity? The case of Coca-Cola in the People’s Republic of China.
How does culture affect the marketing of automotives? The Case of Toyota in China.
What effect does culture have on marketing communications? The case of Coca Cola in India.
How do marketers take into account regional differences in “national” culture? The case of banks in the Basque country and Catalonia, Spain.
Can automotive vendors afford to treat consumers as a homogenous mass? The case of the North-South divide in Sweden.
How does individualism-collectivism influence the sales of mobile phones? The case of the People’s Republic of China.
How do supermarket chains overcome language differences in Switzerland?
How can banks use pricing strategy to boost customer satisfaction and profitability?
How can national culture explain the prominence of Scottish whiskey sales in the global whiskey market?
How can countries use national culture to help them promote major exports? The case of the Champagne region, France.

Marketing is fundamentally underpinned by consumer behaviour, which can largely be explained by examining consumer psychology. This highlights how consumers behave in each stage of the buying process and why they react as they do. On this basis, marketers can design and implement communication strategies that target specific customer groups based on their psychological profiles. Some suggestions to base your marketing dissertation within the area of marketing and consumer psychology are as below:

What motivates consumers to purchase products from Amazon?
What are the uses and gratifications associated with consumer online reviewing?
How does marketing intelligence and planning affect sports marketing?
How can organisations make effective use of Big Data to gain an understanding of their customers’ psychology?
What are customers’ perceptions towards green marketing?
What are customers’ attitudes towards digital marketing activities of Burberry?
What are the antecedents of word-of-mouth communications? The case of blockbuster marketing.
What are the effects of negative word-of-mouth communications on organisational performance?
How does gender effect information processing among consumers of luxury goods?
What role does motivation play in buying behaviour? An examination of the mobile ringtone market in the UK.
How does gender effect selective distortion among luxury goods buyers?
What role does learning play among functional online advertisements?
Does the importance of beliefs and attitudes vary across low and high involvement products?
How does gender influence online purchase behaviour of luxury goods?
How is social media affecting the buying behaviour of luxury goods in the fashion industry?

When marketing moves online the traditional rules are either broken or extended. Such extensions include the need to take into account privacy, security, the greater ability to customise and personalise user experiences, the changing nature of consumer behaviour and the interaction of online and offline mediums. Online marketing has become essential for organisations in gaining competitive advantages and enhancing their business performance. Online marketing is a useful and current area of market research. Some suggestions to base your dissertation on online marketing are as below:

How can firms customise their products? The case of Apple.
What are the effects of a successful digital marketing campaign on Dior’s brand performance?
What are the benefits and challenges of using social media to market luxury goods?
How does using web analytics for digital marketing enhance brand performance?
What is the impact of digital marketing innovation on Apple’s performance?
What are the benefits and challenges faced by Burberry in using digital marketing?
How can firms personalise their products? The case of Nike.
An assessment of the value of assortment to customers: The case of Dell Computers.
How does a consumer’s perception of control affect their choice of brand? The case of buying computers online.
How does visual constituency affect site identity and product attitude?
How does gender affect online consumption behaviour?
How can firms successfully combine online and offline shopping features? The case of Amazon.com/Toys-R-Us.
What product attributes are most valued by consumers in search, comparison and purchase decision-making online?
How do consumers react to brand alliances online? The case of Amazon.com and Wal-Mart.
An investigation of the antecedents of consumer behaviour in online auctions? The case of eBay.

Mobile marketing has become the latest marketing communications medium which enables large brands such as Coca-Cola, Nintendo, MTV, New Labour, Lastminute.com, and others to attract new customers and retain existing ones in both traditional and non-traditional ways. With the lowering of mobile phone tariffs and the increased levels of Internet browsing using mobile phones, this medium has become increasingly important to marketers. Below are suggestions for dissertation topics in the area of mobile marketing:

How does permission-based marketing impact mobile marketers when developing and implementing international marketing campaigns?
How can brand image be conveyed in a mobile marketing environment?
Can a strong brand image be built through mobile marketing techniques?
What do customers want from mobile marketing messages?
How does location influence mobile marketing communications?
What role does timeliness play in mobile marketing communications?
What are the advantages and disadvantages of push and pull mobile marketing strategies?
How can mobile marketing be used as a viral marketing tool?
How can mobile payment services increase revenue for mobile marketers? The case of Vodafone.
How can customer relationship management (CRM) be applied in a mobile marketing environment to improve customer loyalty?
How can marketing managers drive consumer acceptance of mobile marketing?
What impact does brand personality have on purchase intentions in the context of mobile marketing?
What are the diffusion and success factors of mobile marketing?

The 4Ps concept represents the cornerstone of marketing is widely used by marketing managers when trying to influence consumer decision-making processes. Below are suggestions for dissertation topics in the area of the Marketing mix:

How do price adjustment strategies vary in online and offline environments? The case of music sales.
Can an overt international pricing strategy negatively affect the brand image? The case of iTunes.
How effective are public relations campaigns following brand failures? The cases of Nike, Shell, and Marks and Spencer.
The impact of firms varying the frequency of their advertisements in online and offline environments on customers’ purchase intentions? The case of Waterstone’s.
The impact of product information availability and persuasive advertising on consumer behaviour.
Differences between comparison and non-comparison advertising and the impact on customers’ purchase intentions? The case of the alcoholic drinks industry in the US.
Advantages and disadvantages of online advertising in international marketing.
Can point-of-purchase promotions be as effective in an online environment as they are offline?
How important is location to customer choice in the UK’s airline industry?
How has the Internet helped unsought goods build brand awareness? The case of comparison websites.
Is word-of-mouth (i.e. online customer reviews) the new element of the Marketing mix?
How important is the Marketing mix for non-profit organisations?
The effect of brand awareness on consumers’ purchase intentions. The case of low and high involvement product categories.

Social Media Marketing Dissertation Topics

Social media networks (e.g. Facebook, Twitter, Instagram, and LinkedIn) are not only changing the consumers’ attitudes and behaviours, but they are also presenting marketing practitioners with new challenges when trying to reach and acquire customers online. As social media networks become more popular, a marketing dissertation in this area will be timely and in line with current marketing research trends.

What uses and gratifications are provided by beauty brands’ social media content?
A content analysis of Food brands Instagram posts.
An examination of the positive, neutral and negative user comments on Facebook and their impact on future participation in discussions.
Why have functional applications on Facebook achieved so little success compared with their fun counterparts?
How do applications of Facebook turn users into sales? The relationship between total installs, daily active users, and application valuation.
A comparison of the effectiveness of banner advertising on different social media networks? The cases of Facebook, Instagram and Twitter.
What impact does newsfeed restriction have on consumers’ attitudes and behaviours towards using Facebook?
Is electronic word-of-mouth more persuasive than traditional word-of-mouth? An investigation into online customer reviews.
Does traditional customer loyalty apply to consumer behaviour in social media networks?
How do non-profit organisations execute marketing campaigns on social media networks such as Facebook?
Can firms measure the ROI of their social media marketing?
An investigation of the impact of brand post popularity on Facebook brand fan pages on social media marketing.
Usage, barriers and measurement of social media marketing: Implications for marketing managers.
The impact of social media marketing on brand loyalty.
How do firms use social media marketing to encourage customers’ purchase behaviours?
How do vegan brands use social listening to enhance their marketing strategy?
Instagram, influencer marking and trust – a critical investigation.
Partnering with YouTube content creators and influences – an effective marketing strategy for fitness brands?

The power of the media in changing consumer attitudes has a significant impact on how firms are expected to behave, as well as how they should integrate ethics into their marketing campaigns. As a consequence, marketing ethics is concerned with a range of issues from ethical business practices, to Corporate Social Responsibility (CSR) programmes and cause-related marketing. Below are suggestions for dissertation topics in the area of marketing ethics and CSR:

The role of EasyJet’s low fare online pricing strategy on changing customer demand trends?
Exploring Patagonia’s marketing strategy – Green or Greenwashing?
The impact of FairTrade labels on consumers’ purchase behaviours?
Vegan vs cruelty-free: the politics of labelling and why it matters.
What impact do published codes of conduct have on customer buying behaviour? The cases of The Body Shop, Levi Strauss, and Marks and Spencer.
How do ethical purchase intentions and ethical awareness affect purchasing behaviour? A comparison between the sales of battery and free-range chickens.
What impact do cause-related marketing campaigns have on consumer buying behaviour? The case of Starbucks’ Raise a cup to a good cause campaign.
Why do some controversial marketing communications work whilst others fail? The case of PETA – People for the Ethical Treatment of Animals.
How have spam laws improved marketing ethics online?
What factors distinguish a consumer’s choice of most and least socially responsible firms?
How do firms use public relations to recover from consumer boycotts? The case of Shell and Nestle.
The role of gender differences in the impact of CSR perceptions on corporate marketing outcomes.
The relationship between marketing ethics and corporate social responsibility: Serving stakeholders and the common good.
The role of trust in building company reputation and brand equity through CSR initiatives.
Firm performance and corporate social responsibility. An investigation into the role of marketing competence and market environment.

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Crafting Identity: Exploring Novel Branding Dissertation Topics

How do I find a unique dissertation topic on branding? Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. […]

Table of Contents

How do I find a unique dissertation topic on branding?

Are you a student of marketing and looking for branding dissertation topics? Do you want to research some interesting dissertation topics related to branding? We have this list of interesting branding dissertation topics. You can use any of these for your undergrad and master’s programs. Our experts compile a list of branding dissertation topics below you can pick any one of your choices. We can also help you with your research.

Here is the best list of Branding dissertation topics and brand management topics for master’s and undergraduate students

Go through the list of branding dissertation topics and select anyone for your dissertation writing.

The Impact of Visual Branding Elements on Consumer Perception : Explore how visual branding elements, such as logos, color schemes, and typography, influence consumers’ perceptions of a brand.
Luxury Branding in Emerging Markets : Investigate the strategies and challenges associated with luxury brand expansion and marketing in emerging markets.
Sustainability and Branding : Analyze the relationship between sustainable practices and a brand’s reputation, examining how eco-friendly branding affects consumer choices.
Brand Identity and Political Correctness : Examine how brands navigate the challenges of political correctness in their branding and the potential consequences for their image.
Global Branding Strategies : Study the strategies employed by multinational companies to adapt and maintain a consistent brand image across diverse cultures and markets.
Brand Storytelling in the Digital Age : Investigate how brands use storytelling techniques in their digital marketing efforts to connect with consumers and build brand loyalty.
Co-Branding and Collaborations : Explore the effectiveness of co-branding and collaborations between brands, considering the impact on both brands involved.
Counterbranding and Activism : Analyze the use of counterbranding and activism as tools for challenging and reshaping established brand narratives.
Personal Branding in the Influencer Era : Investigate the rise of personal branding among social media influencers and its impact on traditional brand-consumer relationships.
Brand Resilience in Crisis Management : Study how brands manage and recover from crises, examining case studies of brand crises and their responses.
Brand Localization vs. Globalization : Compare and contrast the strategies of brands that adapt to local cultures versus those that maintain a global image.
Ephemeral Branding in Pop-Up Shops : Explore the concept of ephemeral branding and the use of temporary pop-up shops to create buzz and brand loyalty.
Neuroscience and Branding : Investigate the application of neuroscience in understanding consumer responses to branding elements and how this knowledge is leveraged by marketers.
Rebranding and Corporate Image : Analyze the challenges, risks, and rewards associated with corporate rebranding initiatives, considering both successful and unsuccessful cases.
Brand Authenticity in a Post-Truth Era : Explore the concept of authenticity in branding, especially in the context of the “post-truth” era and the challenges it presents for brands.
How do the segmentation and marketing of consumers influence the luxury retail industry?
How effective has the marketing of Black Friday been in terms of driving sales?
What are the main features of a brand that are crucial to maintaining its reputation in the market?
Is it possible for a newbie to compete with a brand in the too-old market and have a good reputation among the people?
What are the things that are judged by the customers while choosing branded products among so many brands?
The brand manager is responsible for the popularity of a specific brand in the market, both in negative and positive aspects.
To what extent has COVID-19 resulted in the marketing shift in the retail industry?
What are the most successful branding strategies and approaches that benefit in breaking through a strong monopoly?
What are the important things associated with the marketing of a brand among its customers in the market?
How is the marketing of a branded product different from that of the local production of a business firm?
Is there any significance of online marketing and delivery of things regarding brand marketing?
What are the features of online brand marketing, and how does it differ from conventional marketing through pamphlets?
Describe the role of media and television in brand marketing among the people.
What are the sentiments of women in terms of comparison branding and advertising?
A study showing the impact of advertising on consumer behavior
What are the latest technologies and tracker sites that are helping the business management team to know customers’ behavior regarding the consumption of a branded product?
How do you do consumer behavior analysis to manage your brand according to the requirements of your target customers?
Which are the best things that must be known to the brand manager about consumer behavior?
Brand advertising and political campaigns: a possible interwoven impact?
A review of the outcomes of advertising in a recession
Exhaustive research on how brands exploit impulsive buying
A study of how celebrity endorsements on ROI affect CPG brands
A survey of the impact of augmented reality on marketing experiences
How does the co-creation process on Facebook and Twitter help in effective branding?
What is the impact of social networking on brand building and development?
The role of attractive advertisements on the purchase decision of consumers for luxury restaurants in the UK.
How do the 4 Ps for marketing translate into the marketing strategies for luxury brands?
The importance of color psychology in driving the purchase decision of luxury brand consumers.
To what extent does Instagram help in the brand management of fast food businesses?
What is the impact of cultural perspectives on consumers and brands across the globe?
How does strategic management of branding influence the perceptions of consumers related to a brand?
What is the brand-building process of a luxury fashion brand?
A literature review on the issues and opportunities in brand portfolio management
What is the impact of consumer empowerment on engagement and brand loyalty?
How has LinkedIn become a platform for employer branding?
How does employer branding benefit the long-term success of the brand?
To what extent does employer branding influence employee performance?
What is the impact of FMCG food packaging on branding strategies?
The impact of sales funnels on the revenue streams for high-end luxury brands in the UK. A case study on Rolls Royce.
Effect of innovation on the brand’s value. A case study on apple
How are countries focusing on branding cities for tourism?
What is the impact of brand sound elements on consumer behavior?
A literature review on the appropriation of brand extension
Studying the concepts of brand identity and positioning?
The impact of the 4 P’s on the buyer personas of the high-end bag manufacturing businesses in the UK.
The effect of celebrity endorsement on the brand image of the fragrance industry in the UK
The relationship between brand equity in increasing prices and altering consumer behavior
A systematic literature review on the concepts and strategies of brand management
How does the branding of FMCG goods change according to the economic conditions?
What is the effect of color packaging on consumer perceptions?
To what extent does branding affect consumer behavior and attitude toward a product?

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Dissertations / Theses on the topic 'Based brand equity'

Create a spot-on reference in apa, mla, chicago, harvard, and other styles.

Consult the top 50 dissertations / theses for your research on the topic 'Based brand equity.'

Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard, Chicago, Vancouver, etc.

You can also download the full text of the academic publication as pdf and read online its abstract whenever available in the metadata.

Browse dissertations / theses on a wide variety of disciplines and organise your bibliography correctly.

Schafer, Nina. "Brand equity : an approcah to value based brand management." Thesis, Stellenbosch : Stellenbosch University, 2005. http://hdl.handle.net/10019.1/50290.

Higgins, Julie A. "Brand equity & college athletics investigating the effects of brand uncertainty situations on consumer-based brand equity /." Columbus, Ohio : Ohio State University, 2006. http://rave.ohiolink.edu/etdc/view?acc%5Fnum=osu1150144059.

Bredberg, David, and Johan Holmquist. "Instigating involvement through consumer-based brand equity : an attitudinal study of consumer-based brand equity and consumer involvement." Thesis, Kristianstad University College, School of Health and Society, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:hkr:diva-6616.

Recent research on links between dimensions of consumer-based brand equity, as well as links to consumer involvement, has shown that it is a significant predictor of purchase behavior.

The purpose of this dissertation is to explore the affect brands have on consumer involvement. We attempt to investigate how consumer-based brand equity affects the level of consumer involvement.

Based on consumer behavior theory and previous research of these areas, gathered primary data (an empirical investigation of students’ attitudes) is analyzed to gain an understanding of how the aforementioned concepts relate to each other.

The findings indicate that there are correlations between consumer-based brand equity and consumer involvement, and that there is more to investigate in this area. Suggestions for further research include a similar study with more measured variables for each dimension, and analyzing them separately instead of creating indexes.

The results of this dissertation may be useful for marketers and manufacturers of the specific products investigated, as well as products of similar nature, in order to apply focus to the attributes which consumers value most.

Park, Sang Hee. "The Antecedents and Consequences of Brand Image: Based on Keller’s Customer-Based Brand Equity." The Ohio State University, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=osu1259560834.

Hasanspahic, Maida, Linn Sandström, and Linnéa Eriksson. "Hur värdefullt är ett varumärke? : En studie om hur konsumentbaserad brand equity mäts." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-35556.

Zhu, JianJun. "Three essays on brand equity." Diss., University of Iowa, 2009. https://ir.uiowa.edu/etd/770.

Das, Samar Kumar 1956. "A consumer-based theory of strong brands and its implications for brand equity and brand management." Diss., The University of Arizona, 1998. http://hdl.handle.net/10150/288858.

Alkhalil, Cindy, and Sophia Rehioui. "Brand Equity inom B2B startups : en kvalitativ studie om hur B2B startups arbetar med brand equity för att skapa konkurrensfördelar." Thesis, Södertörns högskola, Företagsekonomi, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34442.

Al, Balushi Maha Khamis. "Consumer-based heritage brand equity : Conceptualisation and measurement." Thesis, University of Manchester, 2010. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.517459.

Komulainen, Mikko. "Exploration of customer-based brand equity in the field of accounting." Thesis, Jönköping University, Internationella Handelshögskolan, 2021. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-53006.

Bengtsson, Anna, and Ida Larsson. "Revolutionary Rebranding´s Impact on Brand Attitudeand Customer-Based Brand Equity among SwedishConsumers." Thesis, Högskolan i Halmstad, Sektionen för ekonomi och teknik (SET), 2013. http://urn.kb.se/resolve?urn=urn:nbn:se:hh:diva-22930.

Bloom, Malin, and Ebba Granberg. "Franchisee-based brand equity inom fastighetsmäklarbranschen : Varumärkets värde för franchisetagare." Thesis, Högskolan i Gävle, Avdelningen för ekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:hig:diva-19550.

Oliveira, Marta Olívia Rovedder de. "Modelo de estimação de Brand Equity." reponame:Biblioteca Digital de Teses e Dissertações da UFRGS, 2013. http://hdl.handle.net/10183/78034.

Berger, Philipp. "An exploration of customer-based brand equity in industrial markets." Thesis, University of Gloucestershire, 2017. http://eprints.glos.ac.uk/4739/.

Donlan, Leah K. "The contribution of sports sponsorship to consumer-based brand equity." Thesis, Sheffield Hallam University, 2008. http://shura.shu.ac.uk/3205/.

Coop, WF. "Brand Image of MBA Business Schools in South Africa as driver of customer-based brand equity." Thesis, Cape Technikon, 2002. http://hdl.handle.net/20.500.11838/2096.

Kwan, Man Ching. "A self-based perspective for consumer-brand relationship : understanding the role of brand attachment in brand equity creation." HKBU Institutional Repository, 2011. http://repository.hkbu.edu.hk/etd_ra/1261.

Jansson, Carl Johan, and Shuvo Deep Dass. "Customer Based Brand Equity and Intangibles : The case of the Swedish mobile network operators." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-179813.

Gyori, Laszlo Alexandru, Arthur Heurtaux, and Pedro Alonso Talavera. "Relationships on social media based brand communities : Explaining the effect on customer-based brand equity in the service industry." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-65022.

Ingemansson, Viktor. "Consumer-Based Brand Equity Within the Insurance Industry : Attitudes Towards Corporate Social Responsibility." Thesis, Linnéuniversitetet, Institutionen för marknadsföring (MF), 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-64955.

Husberg, Susanne, and Jessica Ljung. "Premium Retail Brands in the Food Retail Industry : A Customer Based Study of ICA Selection." Thesis, Umeå University, Umeå School of Business, 2009. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-24539.

This study concerns retail brands in the food retail industry and focuses on premium products. The research is investigating how ICA can best use premium products to increase their profitability. The study is thus based on their brand ICA Selection and investigates three sub purposes concerning the customers’ perception of the products, their purchase behavior and their willingness to pay a price premium.

To investigate, theory concerning brand resources was utilized, involving both brand equity and brand management. To measure brand equity, the authors adapted a customer mind set and utilized Aaker’s framework and the specific industry developments made by Anselmsson, Johansson and Persson. Accordingly, this theory is based on five brand equity attributes: perceived quality, brand associations, loyalty, awareness and uniqueness. These attributes were thereafter developed to explain food premium products. The brand management theory used was Kapferer’s brand management strategies, in order to assess ICA’s strategic advantages and disadvantages.

The research was quantitative and the authors utilized a visit self completion questionnaire, in order to describe and investigate the purpose. The questionnaire was handed out according to a systematic sampling method, to customers at the 4 different concept ICA stores in Umeå.

Based on the findings, the authors concluded that in order to increase the profitability of ICAs food premium products, the following strategies should be considered. First, the customer awareness of ICA Selection must be increased and the customers must be educated about the benefits of the product. Moreover, the premium brand should aim to provide value for money, high intrinsic product quality (i.e. taste, ingredients etc) and an improved store image. These factors will help defend the price premium. Furthermore, to attract buyers, the brand has to have a high enough brand status and a sufficiently attractive and functional packaging. This research has therefore concluded how to efficiently allocate the resources and obtain an increased customer satisfaction. This may in turn increase the profitability of ICA Selection. However, it is of course important to also take into account the external environment, such as the recession and competition, when deciding on the brand strategy.

Fernandes, Maria Teresa da Cunha de Almeida. "Relação da personalidade da marca com a análise do capital da marca a longo prazo : o caso da marca de chocolate snickers®." Master's thesis, Instituto Superior de Economia e Gestão, 2011. http://hdl.handle.net/10400.5/4311.

Jonsson, Carolina, and Ebba Magnusson. "När ett varumärke äntrar något nytt : - En utforskande studie kring betydelsen H&Ms utvidgning i en sportkontext får för varumärkets värde ur ett konsumentperspektiv." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2014. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-230856.

Lindgärde, Maria, and Andrej Mionic. "Brand Equity within Skin Care : A Qualitative Study of Consumer Attitudes and Preferences towards Green Skin Care Brands." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-415150.

Lim, Yu Mi. "Customer-based brand equity: The Effect of Destination Image on Preference for Products Associated with a Destination Brand." Thesis, Virginia Tech, 2009. http://hdl.handle.net/10919/32588.

Edberg, Elinor, and Oscar Sivertzen. "Keeping it Real while Selling Out : How to increase Customer-Based Brand Equity by utilizing Brand Authenticity." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-255943.

Engert, Linda, and Ida Dahl. "Researrangör som researrangör? : En studie om hur konsumenters involvering i resande generellt och produktkategorier påverkar deras möjligheter att särskilja varumärken." Thesis, Södertörns högskola, Institutionen för naturvetenskap, miljö och teknik, 2018. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-36104.

Qi, Mingyue. "An empirical investigation of consumer-based brand equity in the chinese telecom market." Thesis, Evry-Val d'Essonne, 2014. http://www.theses.fr/2014EVRY0013.

Lövgren, Pouncette Albin, and Edith Nielsen. "Kundbaserat varumärkeskapital : En deskriptiv studie med syftet att undersöka hur generation Z värderar varumärkeskapitalet hos en konsumentprodukt." Thesis, Luleå tekniska universitet, Institutionen för ekonomi, teknik och samhälle, 2019. http://urn.kb.se/resolve?urn=urn:nbn:se:ltu:diva-75217.

Lampeitl, Johanna. "E-handelsförpackningens betydelse för kundbaserat Brand Equity : Hur styrkan i ett varumärke kan byggas med en varumärkesanpassad förpackning vid E-handel." Thesis, Uppsala universitet, Företagsekonomiska institutionen, 2020. http://urn.kb.se/resolve?urn=urn:nbn:se:uu:diva-433967.

Oyedeji, Tayo A. "The credible brand model the effects of ideological congruency and customer-based brand equity on media and message credibility /." Diss., Columbia, Mo. : University of Missouri-Columbia, 2008. http://hdl.handle.net/10355/5574.

Borg, Johanna, and Linda Engert. "Varumärkesdifferentiering på homogena marknader : En studie om konsumenter kan urskilja de homogena apoteksföretagen." Thesis, Södertörns högskola, Institutionen för samhällsvetenskaper, 2017. http://urn.kb.se/resolve?urn=urn:nbn:se:sh:diva-34282.

Purbrick, Giles. "The effectiveness of sponsorship in relation to customer-based brand equity : an action sport event application." Diss., University of Pretoria, 2010. http://hdl.handle.net/2263/25668.

Hegazy, Ahmed Elsayed Galal. "Service brand equity in developing economies : the case of Egyptian banking sector." Thesis, University of Stirling, 2014. http://hdl.handle.net/1893/21543.

Han, Sung Ho. "A cross cultural study of consumer-based global brand equity in the restaurant industry." Thesis, Oxford Brookes University, 2012. https://radar.brookes.ac.uk/radar/items/e5c59c0f-3f62-497f-b839-8fbad0549358/1/.

Cademan, Arvid, Richard Henriksson, and Viktor Nyqvist. "The Affect of Counterfeit Products on Luxury Brands : An Empirical Investigation from the Consumer Perspective." Thesis, Linnéuniversitetet, Ekonomihögskolan, ELNU, 2012. http://urn.kb.se/resolve?urn=urn:nbn:se:lnu:diva-19378.

Hansson, Viktoria, Maria Karlsson, and Albin Larsson. "Spraying a New Trend : Exploring Branding Strategies Through the Volvo LifePaint Campaign." Thesis, Högskolan i Jönköping, Internationella Handelshögskolan, 2016. http://urn.kb.se/resolve?urn=urn:nbn:se:hj:diva-30640.

Roque, Vítor Hugo Marin. "A importância do consumer based brand equity de um evento para o branding do destino." Master's thesis, FEUC, 2016. http://hdl.handle.net/10316/32885.

Effah, Ebenezer Asare. "Assessing the applicability of student-based brand equity constructs in university institution preference in Ghana." Thesis, London Metropolitan University, 2017. http://repository.londonmet.ac.uk/1225/.

Simeoni, Isabella, and Matilda Näsman. "Branding Swedish Business Schools : A qualitative study on how Customer-based brand equity creates value for a Swedish Business School's Brand." Thesis, Umeå universitet, Företagsekonomi, 2015. http://urn.kb.se/resolve?urn=urn:nbn:se:umu:diva-104323.

Rodrigues, Clarinda Adélia Martins Castro Sousa. "Brand sensuality and consumer-based brand equity." Tese, 2014. https://repositorio-aberto.up.pt/handle/10216/76153.

Rodrigues, Clarinda Adélia Martins Castro Sousa. "Brand sensuality and consumer-based brand equity." Doctoral thesis, 2014. https://repositorio-aberto.up.pt/handle/10216/76153.

Le, Thu-Ha, and 黎秋河. "Customer-based Brand Equity of Washing-Powder Brands Case Study." Thesis, 2015. http://ndltd.ncl.edu.tw/handle/50810155721267102764.

Bogomolova, Svetlana. "Customer-based brand equity of lost customers." 2009. http://arrow.unisa.edu.au:8081/1959.8/63940.

廖怡禎. "Consumer-based brand equity of food industry manufacturer brand and retailer private brand." Thesis, 2011. http://ndltd.ncl.edu.tw/handle/71680650963089592082.

Hsieh, Tsung-Ta, and 謝宗達. "The Study of The Effect of Lamigo Monkeys’ Brand Equity on Layalty Based on The Spectator-Based Brand Equity Model." Thesis, 2017. http://ndltd.ncl.edu.tw/handle/383tv8.

Lee, Chia Ling, and 李嘉玲. "Rethinking of customer-based on-line brand equity." Thesis, 2008. http://ndltd.ncl.edu.tw/handle/78045566766399820335.

黃盈靜. "Constructing Customer-based Economy Hotels Brand Equity Model." Thesis, 2013. http://ndltd.ncl.edu.tw/handle/41350590141216152840.

Chu, Yung-Chuan, and 朱勇全. "The study of customer-based brand equity model." Thesis, 2005. http://ndltd.ncl.edu.tw/handle/71764061893640012079.

Pinheiro, Duarte de Lemos. "Price promotions based strategy : is brand equity created?" Master's thesis, 2013. http://hdl.handle.net/10400.14/13803.

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PDF CONSUMER PERCEPTION OF BRAND EQUITY MEASUREMENT
Aaker defines brand equity as a set of brand assets and liabilities linked to a brand, its name and. symbol, that add to or subtract from the value provided by a product or service to a firm and/or. to that firm's customers. Keller defines consumer-based brand equity (CBBE) as the differential.
Branding Dissertation Topics & Thesis Ideas
Many topics can be covered in branding dissertations. You can use the following list of popular branding dissertation topics for your next paper. A comparison between brand equity and perceived risk. The positive and negative facets of a brand's marketability. A study of advertising's results during a recession.
(PDF) The Impact of Brand Equity
2020. Abstract. Customers are more educated than old years, they evaluate branded and unbranded product in. terms of quality, value and price.Theresearch purpose of creating brandquality and ...
(PDF) Assessing the Literature on Brand Equity: From ...
In 1990s, research focused on the measurement of brand equity, whereas in 2000s the emphasis was shifted towards revealing significant variables as antecedents and consequences of brand equity.
PDF Corporate Social Responsibility and Brand Equity: Insights to Global
brand equity while revealing brand-building strategies that can be implemented to effectively leverage CSR, specifically within the (1) global, (2) luxury, and (3) co-creation contexts. ... especially regarding the effect of CSR on brand equity. Therefore, this dissertation explores, through three essays, how brands can effectively leverage its ...
Branding Dissertation Topics List (30 Examples) For Academic Research
A list Of branding dissertaton topics. Branding techniques and approaches in the era of sustainability. Role of branding in attracting and influencing consumer purchasing decisions. B2B branding strategies in the developing markets. Building brand reputation in the digital age. Impact of branding management on the business performance.
80 Brand Management Research Topics
A compelling list of brand management research topics to write a dissertation for undergraduate, masters or doctoral researchers. 44-20-8133-2020. [email protected]; Toggle navigation Dissertation-Help.Uk. ... The influence of brand equity on customer loyalty and purchase intention.
PDF Building brand equity through experiential marketing
The thesis topic is relevant as the various means of conducting an experiential market-ing campaign, along with its effects are still somewhat unknown. Often companies over- ... The thesis covers only brand equity definitions that are commonly used in the literature reviewed. The definitions covered are solely based on psychology-based ...
Dissertations / Theses: 'Brand equity measurement'
The topic of my research is consumer brand equity (CBE). My thesis is that the success or otherwise of a brand is better viewed from the consumers' perspective. I specifically focus on consumers as a unique group of stakeholders whose involvement with brands is crucial to the overall success of branding strategy.
Florida State University Libraries
The consumer-based brand equity scale was comprised of five constructs related to brand equity: brand awareness, brand associations, brand superiority, brand affect, and brand resonance. This dissertation represents one of the first attempts to operationalize Keller‟s pyramid. The
57 questions with answers in BRAND EQUITY
Oct 17, 2015. The question is related to the accounting in Business. The addressed three financial statements are : SOFP , CFS and PL. Brand equity is considered on of the major intangible assets ...
Dissertations / Theses: 'Brand equity (Brand Awareness'
Consult the top 50 dissertations / theses for your research on the topic 'Brand equity (Brand Awareness.' Next to every source in the list of references, there is an 'Add to bibliography' button. Press on it, and we will generate automatically the bibliographic reference to the chosen work in the citation style you need: APA, MLA, Harvard ...
Dissertations / Theses: 'Branding and brand equity'
List of dissertations / theses on the topic 'Branding and brand equity'. Scholarly publications with full text pdf download. Related research topic ideas.
Marketing Dissertation Topics
Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry Research Aim: Celebrity endorsement is an excellent way to build brand equity. In this dissertation, the same will be discussed concerning the UK fashion industry or another country of your choice. Topic 23:Brand attitudes and advertisements: Evidence ...
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Branding Dissertation Topics. Branding is the promise of a company to its customers. Branding is an umbrella term to refer to a wide body of literature examining how businesses can use their brands to achieve a competitive advantage, through building brand equity, launching brand extensions, managing global brands, and so forth.
79 Best Branding Dissertation Topics
Here is the best list of Branding dissertation topics and brand management topics for master's and undergraduate students. Go through the list of branding dissertation topics and select anyone for your dissertation writing. The Impact of Visual Branding Elements on Consumer Perception: Explore how visual branding elements, such as logos ...
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108 Equity Essay Topics & Research Titles at StudyCorgi
Endorser reputation significantly impacts brand credibility, and brand credibility has a beneficial effect on authorized brand equity. Understanding Equity, Inclusiveness and Diversity It is crucial to comprehend all the associated aspects of implementing the strategies that adhere to the ideals of inclusiveness, equity, and diversity.
Disserttaion Topics About Brand Equity
Disserttaion Topics About Brand Equity - ID 14317. User ID: 109262. 724 . Finished Papers. RESEARCH PAPER. How will you prove that the drafts are original and unique? ... Disserttaion Topics About Brand Equity, Hud Doctoral Dissertation Grant, Paid Dissertation Thesis, The Marx Engels Reader Second Edition Essay Summary, First Grade Samples Of ...
Dissertations / Theses: 'Based brand equity'
List of dissertations / theses on the topic 'Based brand equity'. Scholarly publications with full text pdf download. Related research topic ideas.
Brand Equity Dissertation Topics
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Branding Dissertation Topics List (30 Examples) For Academic Research

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Marketing Dissertation Topics

2024 Marketing Dissertation Topics

Topic 2: How Influential are Retail Stores and Fast Fashion on each other? A case study of Zara

Topic 3: Assessing the Key Ethical Issues in the marketing of Pharmaceutical Products in the UK.

Topic 4: Brand Marketing to a Global World and its impact on local cultural beliefs and attitudes- A literature review.

Topic 5: E-sports marketing- Investigating purpose and scope in current times.

Marketing Dissertation Topics for 2023

Topic 2: Impact of E-marketing on consumer purchase decisions: Case of the UK luxury industry

Topic 3: Analysing the customer-centric marketing strategies in attaining competitive advantage for the firm and sustaining business success

Topic 4: The role of information technology in revolutionizing marketers' approach towards manipulative advertisement

Topic 5: Assessing the impact of integrated marketing communication on consumer impulsive buying behaviour

Topic 6: The Impact of digital marketing on businesses throughout the world

Topic 7: Traditional vs Digital Marketing: A comparative study of the last ten years

Topic 8: Studying customers’ responses to automated interactions in the services industry: How does it impact the business?

Topic 9: Capturing and analyzing the Voice of Customer (VOC) through Artificial Intelligence: How effective is the technology?

Topic 10: Online search queries – Can businesses benefit from them and better market their products and services?

Relationship Marketing Dissertation Topics

Topic 11:Customer loyalty – Behaviour or an attitude? A mixed-method analysis

Topic 12: The usefulness of relationship marketing in the UK fashion industry: To what extent have organisations incorporated club-style membership schemes for their customer and their impact on businesses?

Topic 13: The impact of relationship marketing on customer loyalty: An analysis of Honda Motors

Topic 14: Loyalty schemes and customer satisfaction: Do they really have an impact?

Topic 15: The interrelationship between switching costs and consumers' resistance to switching brands' loyalty

Topic 16:Loyalty schemes and their relationship with sales: An exploratory analysis of the UK retail industry.

Topic 17:Maintaining customer relations through relationship marketing. A case of ASDA

Topic 18:Exploring the effectiveness of online marketing – Does digital marketing help companies build customer loyalty?

Topic 19: Assessing customer satisfaction in the UK tourism and hospitality industry

Topic 20:Technology driven customer engagement – Does it lead to better customer satisfaction as compared to traditional engagement methods?

Branding Dissertation Topics

Topic 21:Maintaining brand equity through innovation: A case study of Apple Inc.

Topic 22:Building brand equity through celebrity endorsement: Analysis of the fashion industry

Topic 23:Brand attitudes and advertisements: Evidence from the past five years

Topic 24: Packaging as a brand marketing strategy: Assessing its effectiveness in the retail sector

Topic 25:Effect of branding on consumers of Coca Cola and Pepsi: A comparative analysis

Topic 26:Branding strategies: Impact and application

Topic 27:Analysis of the consumer: Comparative analysis between good quality products and brand loyalty.

Topic 28:Building, retaining and maintaining the brand image in the market – Studying MNCs in the UK industry

Topic 29:Importance of brand and reliability in the automotive industry – Case of Toyota Motors

Topic 30:Building brand awareness and equity through online marketing – Assessing its effectiveness

Topic 31:International brand building in the digital age: The role of digital marketing

Topic 32:Corporate social responsibility and brand management: A case of Nestle

Direct Marketing Dissertation Topics

Topic 33:Loyalty schemes and direct selling – Does it help businesses to market directly to customers?

Topic 34:How customers can protect themselves from deceitful direct marketing techniques?

Topic 35:Direct Marketing: Effects and implications

Topic 36:Do customers respond differently to direct and digital marketing?

Topic 37:The relationship between the duration of a voice message and the success of Tele-marketing? A case of mobile Industry.

Topic 38:Developing a marketing information system for direct marketing: Analysing its effectiveness

Topic 39:The role of business and artificial intelligence in direct marketing – How can companies gain advantage?

Topic 40:Internet marketing as a direct marketing technique – Assessing its effectiveness and profitability

Topic 41:Protecting consumer data and privacy in direct marketing techniques – Evaluating its importance.

Marketing Across Cultures Dissertation Topics

Topic 42:Impact of culture on the trading Market: A case of general motors through an analysis of the imports and exports.

Topic 43: Does language impact the identity of a brand? A case of Coca-Cola

Topic 44: Amalgamating and assessing the regional differences within the national culture of marketing

Topic 45: The impact of collectivism and individualism on purchasing smartphones

Topic 46:Cross-cultural marketing and how it impacts a business – A specific focus on the FMCG sector

Topic 47:Belief, religion and values: Do they have an impact on businesses across the world

Topic 48: Application of marketing mix in a culturally diverse society: Assessing two different cultures

Topic 50:Cultural differences and the subsequent effect on supermarkets across the United Kingdom

Online Marketing Dissertation Topics

Topic 51:How online marketing impacts the retail sector during the Covid-19 pandemic? - Entering the field of internet marketing

Topic 52: Organisations and their use of personalised products: How do companies decide who to market?

Topic 53:The role of online marketing in driving sales: Studying the retail sector

Topic 54:Implications and application of online marketing

Topic 55:How can companies overcome the hate speech of unhappy customers?

Topic 56:What attributes are preferred by customers for online search, purchasing and comparison?

Topic 57:The power of online marketing tools – Assessing their effectiveness with respect to sales

Topic 58:Analysis of change in behaviour of customers in offline and online marketing