research project topics for marketing pdf

Research Topics & Ideas: Marketing

50+ Marketing Research Topic Ideas To Fast-Track Your Project

Finding and choosing a strong research topic is the critical first step when it comes to crafting a high-quality dissertation, thesis or research project. If you’ve landed on this post, chances are you’re looking for a marketing-related research topic , but aren’t sure where to start. If so, you’ve come to the right place.

Here, we’ll explore a variety of marketing-related research ideas and topic thought-starters, covering both traditional marketing (offline media) and digital marketing (including social media marketing, content marketing and the like). We’ll also look at actual dissertations and theses from marketing students to give you a view of what a well-defined research topic looks like.

NB – This is just the start…

The topic ideation and evaluation process has multiple steps . In this post, we’ll kickstart the process by sharing some research topic ideas within the marketing domain. This is the starting point, but to develop a well-defined research topic, you’ll need to identify a clear and convincing research gap , along with a well-justified plan of action to fill that gap.

If you’re new to the oftentimes perplexing world of research, or if this is your first time undertaking a formal academic research project, be sure to check out our free dissertation mini-course. In it, we cover the process of writing a dissertation or thesis from start to end. Be sure to also sign up for our free webinar that explores how to find a high-quality research topic. 

Overview: Marketing-Related Topics

• How to find a research topic (video)
• Traditional (offline) marketing topics/ideas
• Digital (online) marketing topics/ideas
• Examples of actual dissertation topics
• Free Webinar : Topic Ideation 101
• Where to get extra help

How To Find A Research Topic

Before we look at specific research ideas and topics, it’s useful to first understand what the topic ideation process entails and how to go about finding and refining viable topic ideas. In the video below, we cover exactly that. So, if you’re a first-time researcher, be sure to watch this tutorial before jumping into the collection of marketing research topics we present below. 

Now that you’ve got a big-picture view of the topic ideation process, we can dive into a few research ideas to get your creative juices flowing. Please note that these research topic ideas are intentionally broad and generic, so you will need to refine them a fair deal using the techniques we discussed in the video above.

To make life a little easier for you, we’ve grouped the topic ideas based on two main categories – traditional marketing and digital / online marketing . For the latter, we’ve divided it up into a few subcategories, including social media marketing, content marketing and search marketing. That said, there is naturally some overlap between topics, so keep this in mind.

Research Ideas: Traditional Marketing

• The perceived effectiveness of different types of direct mail campaigns (e.g., postcards, catalogues, brochures) among small business owners in New York
• The perception and use of traditional marketing in creating and nurturing customer loyalty and retention among UK Financial Firms.
• The impact of demographic targeting on traditional marketing performance among green businesses
• The perception of different types of sales promotion (e.g., discounts, coupons, contests) among GenZ consumers
• The continued use of celebrity endorsements in traditional marketing campaigns, post-2020.
• Exploring factors related to outdoor advertising recall in India
• Measuring the ROI of traditional marketing efforts: a review of current methods
• Comparing the effectiveness of different traditional media channels (e.g., television, radio, print) in driving engagement and conversions among established brands
• The use of public relations in traditional marketing campaigns among large insurance companies
• The role of event marketing in building brand awareness and engagement: perceptions among marketing professionals in the UK

Research Ideas: Digital/Online Marketing

Social media marketing

• The use of artificial intelligence in social media marketing among online fashion companies in Sweden
• The impact of social media on public relations and media relations: a Case Study of Nandos
• The role of Twitter in crisis communication and reputation management: a discourse analysis
• The impact of social media influencer presence on brand loyalty and customer retention among Gen X.
• The use of social media for market research and consumer insights among SMEs in Kenya
• The impact of social media on consumer buying behaviour of fast food in Italy
• The challenges and opportunities of social media in global and multicultural marketing: perceptions of marketing departments in large corporations
• The relationship between social media engagement and website traffic: an analysis of fitness brands
• The effectiveness of influencer marketing on social media platforms for household cleaning products in the UK
• The perceptions and understanding of paid vs organic social media advertising among Gen Z consumers in San Francisco

Content marketing

• The use and understanding of micro-moments in creating personalized content experiences among content creators in the USA
• Comparing the effectiveness of methods of personalization of content marketing: an evaluation of best practice
• The experiences and use of SEO in content marketing strategy among small online businesses
• The use of social media influencers in content marketing campaigns: a Case Study of Hello Fresh
• Comparing different content distribution channels for different types of content: perceptions of best practices among content marketing experts
• The use of user-generated content in building brand trust and engagement among green companies in the UK
• Measuring the ROI of content marketing efforts among luxury brands
• The perception and use of Chat GPT in content creation among small online businesses
• The perceptions of interactive and immersive content formats (e.g., virtual reality, augmented reality) in marketing among consumers: an experimental study
• Comparing image and text-based content formats in driving engagement and conversions on social media: a multi-case study of NGOs

Search engine marketing

• The effectiveness of different ad formats (e.g., text ads, shopping ads, video ads) in Search Engine Marketing for tourist destinations
• The impact of search engine algorithm updates on Search Engine Marketing performance – who are the winners and losers?
• The perception and use of AI and machine learning in Search Engine Marketing strategy and bidding optimization within a UK marketing agency
• The use of voice search and its impact on Search Engine Marketing among food retailers in Switzerland
• The role of local SEO in driving brick-and-mortar sales: a case study of a local fashion outlet in France
• The impact of mobile optimization on Search Engine Marketing performance and conversion rates in Nigeria
• Comparing analytical tools for measuring ROI of Search Engine Marketing campaigns
• The effectiveness of different types of keywords and search queries in driving traffic towards restaurants in Italy
• The use of remarketing and retargeting in search engine marketing campaigns among marketers
• The understanding and use of schema markup and structured data in improving Search engine marketing performance among Start-Ups

Email marketing

• The perception and use of AI and machine learning in email marketing among NGOs: a focus on personalized content and dynamic segmentation
• The effectiveness of email subject line strategies in driving open and click-through rates: an experimental study
• Comparing A/B testing and multivariate testing in improving email marketing performance: a case study
• The use of personalization on email marketing performance among craft bloggers
• The impact of automated email marketing among local online retailers on customer loyalty and retention
• The use of automation and triggered emails in increasing engagement and conversion rates for online courses
• The perception and understanding of GDPR and other data privacy regulations on email marketing among SMEs
• The role of mobile optimization in email marketing targeting Gen Z consumers
• The challenges of measuring the ROI of email marketing campaigns: perceptions of SMEs
• The effectiveness of different email formats (e.g., text-based, HTML, interactive) in driving engagement: A/B testing for a small online retailer

Marketing-Related Dissertations & Theses

While the ideas we’ve presented above are a decent starting point for finding marketing-related research topic, they are fairly generic and non-specific. So, it helps to look at actual dissertations and theses to see how this all comes together.

Below, we’ve included a selection of research projects from various marketing-related degree programs to help refine your thinking. These are actual dissertations and theses, written as part of Master’s and PhD-level programs, so they can provide some useful insight as to what a research topic looks like in practice.

• The Influences of Brand Personality, Culture, and Social Media on Iconic Brand Preferences (Whelan, 2021)
• Customer Success and the Transformation of Customer Relationships (Raines, 2022)
• The Effects of Online Incentivized Reviews on Organic Review Ratings (Jeong, 2020)
• Are You For Real? The Consumption-Driven Self-Authentication Process And Its Effects On Perceived Brand Authenticity (Kuchmaner, 2020)
• You Are What You Eat: How Food Texture And Packaging Influence Consumer Well-Being (Ning, 2020)
• Social Dialogic Listening: Connecting Marketing Activity To Strategy (Collins, 2020)
• Millennials’ Attitudes Towards Influencer Marketing And Purchase Intentions (Yu, 2019)
• Cannibalization between Two Mercedes-Benz Models and Consumer Behavior (Ma, 2020)
• Selling and Buying Aspects of Used Products That Are Brand Anthropomorphized (Kim, 2019)
• Global Identity: Conceptualization, Measurement, And Implications For Marketing Strategy (Yoruk, 2022)
• The Intersection of Organizational Frontline Marketing and a High-Tech World (Krotz, 2021)
• The Unexplored Impacts of Communication Elements in Marketing (Trinh, 2022)
• Founder Social Identity As A Predictor Of Customer And Competitor Orientation In Small And Medium-Sized Enterprises (Rutherford, 2021)

Looking at these titles, you can probably pick up that the research topics here are far more specific and narrowly-focused , compared to the generic ones presented earlier. This is an important thing to keep in mind as you develop your own research topic. That is to say, to create a top-notch research topic, you must be precise and target a specific context with specific variables of interest . In other words, you need to identify a clear, well-justified research gap.

Fast-Track Your Research Topic

If you’re still feeling a bit unsure about how to find a research topic for your marketing dissertation or thesis, check out our 1-on-1 private coaching services below.

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50 MBA MARKETING PROJECT TOPICS

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71+ Research Paper Topics & Ideas for Marketing Students  

As a marketing student, you probably have access to a plethora of resources such as your college library and of course, the internet, to come up with great research paper topics.

However, the thought of writing your research paper can be daunting, especially if you’re still brainstorming and don’t know what to write about.

Just like any other piece of writing, start by keeping your audience in mind. Then, make a list of research paper topics that are more relevant to your interests, or a new under-developed field (for example; augmented reality, or people sentiments towards Artificial Intelligence), or a unique research topic that intrigues your audience.

But if you’re still struggling to pin down one out of the many research paper topics for your program, we’ll suggest a number of them for you to either choose from; or for you to take inspiration from and come up with your own.

Table of Contents

How to Choose the Best Research Paper Topics

Before we dive into the details, you’ll have to familiarize yourself with the basics. For starters, pick up a pen and paper and brainstorm different topics that you’d like to write about.

While personal interest is definitely important, we also suggest you opt for a topic that will intrigue your readers.  Here are a couple of factors you ought to keep in mind while selecting a topic:

Keeping your personal interest in mind

You probably won’t be able to write a stellar research paper if you’re not interested in the topic. Sit down with your peers and advisors to discuss possible ideas. It will be easier for you to discuss different themes once you’ve written down all your ideas in one place. If you’ve decided on a specific keyword for instance “consumer behaviour”, you can look for similar research papers on the internet.

A research paper isn’t a descriptive essay which you can drag aimlessly. Your research paper needs to be based on factual data and that’s only possible if you’ve conducted thorough research. While jotting down points for your first draft, ensure your statements are supported with references or examples citing credible academicals and research work.

Don’t leave it till the last day

A lot of students tend to undermine the writing process and leave for the last few days. Bear in mind that you can’t possibly write your entire research paper overnight. In order to succeed, you’ll have to devote sufficient amount of time to research.

Also, be prepared to schedule meetings with your advisor on a regular basis as you’re bound to require help along the way. At this point, make sure you only rely on credible sources that will support your dissertation.

Examples & List of Research Paper Topics

If you’re still unable to decide a topic of your interest, here is a list of 70 unique marketing research topics that you can use as marketing project topics for your MBA, or any other marketing course:

• How do organizations use CSR ( corporate social responsibility ) to reinforce brand equity?
• What manipulation tactics do brands use to get more customers?
• How can brand image be communicated via social media marketing?
• How can social media impact the buying choices of shoppers?
• Are consumers equipped to shield themselves from direct marketing strategies?
• Determine and analyze consumer buying behavior for [product name]
• How does advertising impact consumer behaviour?
• How does family orientation impact marketing communications?
• What characteristics do buyers look for when purchasing a product online?
• How does global marketing incorporate standardization?
• What attributes do consumers look for when comparing products online?
• How do financial institutions differentiate their goods and services on the basis of social class?
• Is direct marketing really the most effective form of marketing?
• What internet marketing trends can be expected for the future?
• How to marketing strategies differ across different cultures?
• Can brand advertising impact political campaigns?
• How do brands exploit impulsive buying?
• How does loyalty cards encourage sales and boost customer loyalty?
• Can well-marketed brands get away with selling substandard quality products?
• How is globalization having on impact on consumer behaviour?
• Impact of brand image on customer loyalty
• Brand attributes that lead to an increase in customer loyalty
• Successful marketing approaches that helped break through strong market monopoly
• Impact of cause marketing on brand affinity with young mothers
• Effect of consumer promotions and discount offerings on brand equity
• The outcomes of advertising in a recession
• Influence on Social Media advertising on consumer behaviour
• Effect of TV advertising on top of mind awareness
• Understanding customer perceptions around event sponsorships
• Does corporate social responsibility translate into sales?
• Canadians perspective on being targeted with mobile ads based on their browser history
• Is direct marketing welcomed by people?
• Are customers able to differentiate between various mortgage offering by competing banks?
• Does social media influence buying behaviour
• Do people like being click baited into sponsored posts?
• Understanding the impact of celebrity endorsements on ROI for CPG brands
• Women’s sentiments around comparison advertising
• How effective is comparison advertising to build brand equity?
• Do consumers prefer purchasing routine grocery products online?
• Is earned media perceived to be as important as it appears to be?
• What makes people want to share content to their friends?
• Understanding why content goes viral
• Marketing challenges around the evolving family structures
• Are we losing the emotional value and significance of money being in a cashless society?
• Is centralized global marketing a good idea for brand health in local markets?
• How is augmented reality going to enhance marketing experiences?
• How will artificial intelligence support in making better marketing decisions?
• Is immersion marketing through virtual reality technology going to be accepted?
• What does the luxury auto buyer look for in a car?
• How to instill a desire to purchase for customers in the luxury category
• Harmful effects of advertising to kids
• Impact of in-store branding on brand salience
• Effect marketing strategies for restaurant businesses
• Habit formation and ways to integrate new products in consumer lifestyles
• Is display advertising going to die?
• Can Snapchat help small business grow?
• How do customers perceive the brand who advertise on Instagram?
• The impact of humour in advertising
• Do customers pay attention to nutrition labels?
• What triggers impulse buying behaviour
• Essentials to sky rocket a new brand to heights of awareness
• The factors that lead to customer satisfaction in young adults
• Elements that help build an emotional connection with your audience
• How do males and females differ in their buying behaviour of mobile phones
• Does language targeting help in ethnic advertising?
• Customer Perceptions: Are well known brands good in quality?
• Is radio still an effective method of advertising?
• Rural vs Urban marketing challenges to be mindful of
• Impact of internal branding on employee retention and turnover
• An in-depth analysis of political marketing in Canada

More Categories of Research Topics

Still in need of some inspiration? Here are a few research paper areas that you can explore:

• Distribution
• Consumer Behavior
• Relationship Marketing
• Brand Management
• Nonprofit Marketing
• Market Segmentation & Targeting
• Internet Marketing
• Marketing Planning & Forecasting
• Product Design & Positioning
• Direct Marketing
• Advertising
• Purchasing & Materials Management

Hopefully, these marketing thesis topics will help you come up with a few topics of your own. If you’re still confused about which area, you’d like to work with, we suggest you consult your advisor for some additional help. Good luck!

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Marketing Final Year Project Research Topics

Marketing Project Topic: Doing a research on marketing is a fair deal for undergraduates since it allows final year project students the opportunity to explore all options available as regarding choosing the best marketing subject topics they are most comfortable with and running with it during their final year research. But before then, marketing project undergraduates will have to choose from the luxury of options, project topics from the subject topics they find interesting; it could be either one, two, three or even more. What is certain is that only one marketing project topic will be approved per time for research especially as undergraduates. The approval of the project topics lunches student into the research proper.

Filters: Undergraduate (HND,BSc,BTech) Masters (MSc,MTech) PhD Thesis

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Hi there how can i help you, mba marketing project topics ( latest updated), speak to our expert.

• Nov 2, 2023

The landscape of business and commerce is changing rapidly. And that is probably one of the very reasons why students nowadays are opting for higher education. People looking for jobs in desired companies and industries are continually trying to enrich their knowledge to get a competitive edge amongst others. In such a search for the best avenue for excellence Master of Business Administration (MBA) is emerging as a ray of hope since an MBA degree is believed to offer a plethora of job options to choose from.  

Though there are many subjects to pursue an MBA with, marketing stands out as a rewarding and dynamic choice as it promises a prosperous future in any industry and company. Marketing teaches students a versatile skill set that is in high demand across the globe and industries making them valuable resources for any organization.  

However, the journey of a successful completion of that MBA degree is not as easy a task as it sounds. One has to go through many ups and downs and challenges to complete the MBA degree. One of the most prominent hurdles one might encounter during the MBA journey is numerous assignments given to complete and choosing the project topics for the assignments.

  If you are an MBA student and right now feeling perplexed about topic selection to complete your assignment, worry not. We are writing this blog for a reason. From selecting your topic to completing your assignment without you being investing your time we are your ally at every stage.

  Let's Explore The Latest MBA Marketing Project Topics In 2023

  As mentioned earlier, choosing the right topic for your MBA project is a crucial decision. It can significantly impact your learning as well as your professional journey. However, since the field of marketing is dynamic and evolving, you get to choose from a myriad of topics that come with in-depth learning opportunities.

Marketing right now is not limited to traditional forms like offline marketing and traditional advertising or sales strategies. Since we are in the digital age, you get to explore a wide range of topics that involve digital marketing, brand management, social media marketing, sustainable marketing practices, and more. Now we are going to talk about some of the most trending MBA marketing project topics and what kind of learnings those topics offer.  

Digital Marketing Strategies In The Post-Pandemic Era

What is covered: We all know that the COVID-19 pandemic has created a great impact on people's minds and behaviors. And since marketing is all about people and consumer behavior, the topic delves into the transformative impact of the pandemic on consumer behavior. It also includes the rise of e-commerce and the effective use of digital marketing channels and strategies to thrive for businesses from all industries.

  Who should choose : Anyone who is trying to specialize in digital marketing and wants to pursue a career as a marketing professional navigating the digital landscape or someone who wants to become an entrepreneur and looking to establish a strong online presence can opt for this topic.

  What you learn : This topic will help you learn how the world is changing rapidly and why digital marketing is I sustainable solution for the ever-changing global market. It will also teach you how to build your strategies for unforeseen situations and make data-driven decisions.  

Sustainability In Marketing: Ethical Branding And Green Marketing

What is covered : This topic helps you explore the intersection of marketing and sustainability. It takes you deeper into ethical branding and the development of eco-friendly products that can impact your corporate social responsibility on consumer choices.  

Who should choose : People who want to become marketing leaders by incorporating sustainability into their marketing strategies and businesses to enhance their ethical reputation. Also, students who are passionate about social causes and the environment can choose that topic.  

What you learn : This topic gives you a broad insight into responsible marketing practices and also helps you understand the eco-consciousness of consumer mindsets to foster brand loyalty through ethical initiatives.

Watch All ABout MBA Projects: How Projects.MBA Help You 

  AI And Marketing Automation: Optimizing Strategies

What is covered : Artificial Intelligence or AI is now everywhere. Though it sounds like a replacement for the human mind, in reality, it is a great tool that can revolutionize any industry when used as a marketing tool. This topic covers the application of artificial intelligence as a marketing tool and how you can include AI to personalize your marketing campaigns. It also covers the right use of chatbots and predictive analytics in your marketing strategies.

  Who should choose : MBA students who are aiming to leverage artificial intelligence to bring better ROI can opt for this topic. This topic helps you understand the intersection of technology and marketing and can help you learn to enhance the efficiency of your marketing strategies using artificial intelligence.

  What you learn : Using the power of artificial intelligence to make data-driven decisions, automate your marketing processes, and stay ahead of the competitive era using machine learning and artificial intelligence.

  Cross-Border Marketing: Navigating Global Markets

What is covered : The world is globalizing rapidly and this topic helps you learn the marketing challenges and opportunities companies might face on a global scale. It helps you understand the cultural considerations of each market that you want to enter, the strategies you must follow for market entry, and international consumer behavior.

  Who should choose : MBA students who aspire to become market leaders in the international market and businesses who are planning to expand in foreign markets can opt for this topic for a great learning experience.  

What you learn : This topic helps understand the complexities of the global markets, helps you adapt new strategies for different cultures, and identifies lucrative international markets.  

Social Media Marketing Trends: Beyond Facebook And Twitter

What is covered : This topic helps you understand the latest trends in social media marketing while focusing on emerging platforms like Instagram, and LinkedIn and their features. It also takes you deeper into influencer marketing and user-generated content to develop your social media strategies more effectively.  

Who should choose : MBA students who are passionate about social media marketing, marketing professionals who want to stay ahead of the trends, and businesses who want to engage with younger audiences can opt for this topic.  

What you learn : Since social media is here to stay, mastering the ever-changing world of social media can be helpful. This topic helps you learn to craft engaging content and build brand loyalty through effective strategies.  

E-Commerce And Online Retail

What is covered : This topic explores the exponential growth of e-commerce, strategies used by successful online retailers, and consumer preferences. It also helps you understand the challenges faced in the highly competitive digital environment.

  Who should choose : MBA students who are interested in consumer psychology, businesses who want to adapt to changing consumer demands, and marketing professionals who want data-driven insights can choose this topic.  

What you learn : This topic helps you develop different consumer-centric strategies and teaches you how to use market research effectively to align your marketing efforts with the changing consumer needs.  

Sustainable Marketing Practices

What is covered : Sustainability is always a concern in the marketing field. This topic helps you focus on green marketing, ethical branding, and corporate social responsibility as important parts of marketing. It helps you explore how you can use sustainable marketing practices to influence your consumer choices.  

Who should choose : If you are an MBA student passionate about sustainable marketing practices, a marketing professional who wants to work in socially responsible industries or an entrepreneur who wants to align your business with sustainability goals, you can opt for this topic.  

What you learn : You can learn to integrate sustainability into your marketing strategies, you can build eco-conscious brands and also can understand the ethical dimensions of marketing while researching this topic.  

Want To Get Help In The Completion Of Your MBA Marketing Projects? We Are Here To Help  

For many years we have been supporting many MBA students to complete their marketing projects across different MBA colleges and universities in India. With a team of trained and knowledgeable people, we have worked with students from some of the top MBA colleges in India including:

·        Indian Institute Of Management-Ahmedabad

·        Indian Institute Of Management-Bangalore

·        Indian Institute Of Management-Calcutta

·        Indian School Of Business-Hyderabad And Mohali

·        Xavier School Of Management-Jamshedpur

·        SP Jan Institute Of Management And Research-Mumbai

·        National Institute Of Industrial Engineering-Mumbai

·        Indian Institute Of Foreign Trade-Delhi And Kolkata

If you are an MBA student looking for professional support in choosing topics or completing your MBA marketing project , we are here to help. Feel free to call us today to discuss your concerns with us.

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6.3 Steps in a Successful Marketing Research Plan

Learning outcomes.

By the end of this section, you will be able to:

• 1 Identify and describe the steps in a marketing research plan.
• 2 Discuss the different types of data research.
• 3 Explain how data is analyzed.
• 4 Discuss the importance of effective research reports.

Define the Problem

There are seven steps to a successful marketing research project (see Figure 6.3 ). Each step will be explained as we investigate how a marketing research project is conducted.

The first step, defining the problem, is often a realization that more information is needed in order to make a data-driven decision. Problem definition is the realization that there is an issue that needs to be addressed. An entrepreneur may be interested in opening a small business but must first define the problem that is to be investigated. A marketing research problem in this example is to discover the needs of the community and also to identify a potentially successful business venture.

Many times, researchers define a research question or objectives in this first step. Objectives of this research study could include: identify a new business that would be successful in the community in question, determine the size and composition of a target market for the business venture, and collect any relevant primary and secondary data that would support such a venture. At this point, the definition of the problem may be “Why are cat owners not buying our new cat toy subscription service?”

Additionally, during this first step we would want to investigate our target population for research. This is similar to a target market, as it is the group that comprises the population of interest for the study. In order to have a successful research outcome, the researcher should start with an understanding of the problem in the current situational environment.

Develop the Research Plan

Step two is to develop the research plan. What type of research is necessary to meet the established objectives of the first step? How will this data be collected? Additionally, what is the time frame of the research and budget to consider? If you must have information in the next week, a different plan would be implemented than in a situation where several months were allowed. These are issues that a researcher should address in order to meet the needs identified.

Research is often classified as coming from one of two types of data: primary and secondary. Primary data is unique information that is collected by the specific researcher with the current project in mind. This type of research doesn’t currently exist until it is pulled together for the project. Examples of primary data collection include survey, observation, experiment, or focus group data that is gathered for the current project.

Secondary data is any research that was completed for another purpose but can be used to help inform the research process. Secondary data comes in many forms and includes census data, journal articles, previously collected survey or focus group data of related topics, and compiled company data. Secondary data may be internal, such as the company’s sales records for a previous quarter, or external, such as an industry report of all related product sales. Syndicated data , a type of external secondary data, is available through subscription services and is utilized by many marketers. As you can see in Table 6.1 , primary and secondary data features are often opposite—the positive aspects of primary data are the negative side of secondary data.

There are four research types that can be used: exploratory, descriptive, experimental, and ethnographic research designs (see Figure 6.4 ). Each type has specific formats of data that can be collected. Qualitative research can be shared through words, descriptions, and open-ended comments. Qualitative data gives context but cannot be reduced to a statistic. Qualitative data examples are categorical and include case studies, diary accounts, interviews, focus groups, and open-ended surveys. By comparison, quantitative data is data that can be reduced to number of responses. The number of responses to each answer on a multiple-choice question is quantitative data. Quantitative data is numerical and includes things like age, income, group size, and height.

Exploratory research is usually used when additional general information in desired about a topic. When in the initial steps of a new project, understanding the landscape is essential, so exploratory research helps the researcher to learn more about the general nature of the industry. Exploratory research can be collected through focus groups, interviews, and review of secondary data. When examining an exploratory research design, the best use is when your company hopes to collect data that is generally qualitative in nature. 7

For instance, if a company is considering a new service for registered users but is not quite sure how well the new service will be received or wants to gain clarity of exactly how customers may use a future service, the company can host a focus group. Focus groups and interviews will be examined later in the chapter. The insights collected during the focus group can assist the company when designing the service, help to inform promotional campaign options, and verify that the service is going to be a viable option for the company.

Descriptive research design takes a bigger step into collection of data through primary research complemented by secondary data. Descriptive research helps explain the market situation and define an “opinion, attitude, or behavior” of a group of consumers, employees, or other interested groups. 8 The most common method of deploying a descriptive research design is through the use of a survey. Several types of surveys will be defined later in this chapter. Descriptive data is quantitative in nature, meaning the data can be distilled into a statistic, such as in a table or chart.

Again, descriptive data is helpful in explaining the current situation. In the opening example of LEGO , the company wanted to describe the situation regarding children’s use of its product. In order to gather a large group of opinions, a survey was created. The data that was collected through this survey allowed the company to measure the existing perceptions of parents so that alterations could be made to future plans for the company.

Experimental research , also known as causal research , helps to define a cause-and-effect relationship between two or more factors. This type of research goes beyond a correlation to determine which feature caused the reaction. Researchers generally use some type of experimental design to determine a causal relationship. An example is A/B testing, a situation where one group of research participants, group A, is exposed to one treatment and then compared to the group B participants, who experience a different situation. An example might be showing two different television commercials to a panel of consumers and then measuring the difference in perception of the product. Another example would be to have two separate packaging options available in different markets. This research would answer the question “Does one design sell better than the other?” Comparing that to the sales in each market would be part of a causal research study. 9

The final method of collecting data is through an ethnographic design. Ethnographic research is conducted in the field by watching people interact in their natural environment. For marketing research, ethnographic designs help to identify how a product is used, what actions are included in a selection, or how the consumer interacts with the product. 10

Examples of ethnographic research would be to observe how a consumer uses a particular product, such as baking soda. Although many people buy baking soda, its uses are vast. So are they using it as a refrigerator deodorizer, a toothpaste, to polish a belt buckle, or to use in baking a cake?

Select the Data Collection Method

Data collection is the systematic gathering of information that addresses the identified problem. What is the best method to do that? Picking the right method of collecting data requires that the researcher understand the target population and the design picked in the previous step. There is no perfect method; each method has both advantages and disadvantages, so it’s essential that the researcher understand the target population of the research and the research objectives in order to pick the best option.

Sometimes the data desired is best collected by watching the actions of consumers. For instance, how many cars pass a specific billboard in a day? What website led a potential customer to the company’s website? When are consumers most likely to use the snack vending machines at work? What time of day has the highest traffic on a social media post? What is the most streamed television program this week? Observational research is the collecting of data based on actions taken by those observed. Many data observations do not require the researched individuals to participate in the data collection effort to be highly valuable. Some observation requires an individual to watch and record the activities of the target population through personal observations .

Unobtrusive observation happens when those being observed aren’t aware that they are being watched. An example of an unobtrusive observation would be to watch how shoppers interact with a new stuffed animal display by using a one-way mirror. Marketers can identify which products were handled more often while also determining which were ignored.

Other methods can use technology to collect the data instead. Instances of mechanical observation include the use of vehicle recorders, which count the number of vehicles that pass a specific location. Computers can also assess the number of shoppers who enter a store, the most popular entry point for train station commuters, or the peak time for cars to park in a parking garage.

When you want to get a more in-depth response from research participants, one method is to complete a one-on-one interview . One-on-one interviews allow the researcher to ask specific questions that match the respondent’s unique perspective as well as follow-up questions that piggyback on responses already completed. An interview allows the researcher to have a deeper understanding of the needs of the respondent, which is another strength of this type of data collection. The downside of personal interviews it that a discussion can be very time-consuming and results in only one respondent’s answers. Therefore, in order to get a large sample of respondents, the interview method may not be the most efficient method.

Taking the benefits of an interview and applying them to a small group of people is the design of a focus group . A focus group is a small number of people, usually 8 to 12, who meet the sample requirements. These individuals together are asked a series of questions where they are encouraged to build upon each other’s responses, either by agreeing or disagreeing with the other group members. Focus groups are similar to interviews in that they allow the researcher, through a moderator, to get more detailed information from a small group of potential customers (see Figure 6.5 ).

Link to Learning

Focus groups.

Focus groups are a common method for gathering insights into consumer thinking and habits. Companies will use this information to develop or shift their initiatives. The best way to understand a focus group is to watch a few examples or explanations. TED-Ed has this video that explains how focus groups work.

You might be asking when it is best to use a focus group or a survey. Learn the differences, the pros and cons of each, and the specific types of questions you ask in both situations in this article .

Preparing for a focus group is critical to success. It requires knowing the material and questions while also managing the group of people. Watch this video to learn more about how to prepare for a focus group and the types of things to be aware of.

One of the benefits of a focus group over individual interviews is that synergy can be generated when a participant builds on another’s ideas. Additionally, for the same amount of time, a researcher can hear from multiple respondents instead of just one. 11 Of course, as with every method of data collection, there are downsides to a focus group as well. Focus groups have the potential to be overwhelmed by one or two aggressive personalities, and the format can discourage more reserved individuals from speaking up. Finally, like interviews, the responses in a focus group are qualitative in nature and are difficult to distill into an easy statistic or two.

Combining a variety of questions on one instrument is called a survey or questionnaire . Collecting primary data is commonly done through surveys due to their versatility. A survey allows the researcher to ask the same set of questions of a large group of respondents. Response rates of surveys are calculated by dividing the number of surveys completed by the total number attempted. Surveys are flexible and can collect a variety of quantitative and qualitative data. Questions can include simplified yes or no questions, select all that apply, questions that are on a scale, or a variety of open-ended types of questions. There are four types of surveys (see Table 6.2 ) we will cover, each with strengths and weaknesses defined.

Let’s start off with mailed surveys —surveys that are sent to potential respondents through a mail service. Mailed surveys used to be more commonly used due to the ability to reach every household. In some instances, a mailed survey is still the best way to collect data. For example, every 10 years the United States conducts a census of its population (see Figure 6.6 ). The first step in that data collection is to send every household a survey through the US Postal Service (USPS). The benefit is that respondents can complete and return the survey at their convenience. The downside of mailed surveys are expense and timeliness of responses. A mailed survey requires postage, both when it is sent to the recipient and when it is returned. That, along with the cost of printing, paper, and both sending and return envelopes, adds up quickly. Additionally, physically mailing surveys takes time. One method of reducing cost is to send with bulk-rate postage, but that slows down the delivery of the survey. Also, because of the convenience to the respondent, completed surveys may be returned several weeks after being sent. Finally, some mailed survey data must be manually entered into the analysis software, which can cause delays or issues due to entry errors.

Phone surveys are completed during a phone conversation with the respondent. Although the traditional phone survey requires a data collector to talk with the participant, current technology allows for computer-assisted voice surveys or surveys to be completed by asking the respondent to push a specific button for each potential answer. Phone surveys are time intensive but allow the respondent to ask questions and the surveyor to request additional information or clarification on a question if warranted. Phone surveys require the respondent to complete the survey simultaneously with the collector, which is a limitation as there are restrictions for when phone calls are allowed. According to Telephone Consumer Protection Act , approved by Congress in 1991, no calls can be made prior to 8:00 a.m. or after 9:00 p.m. in the recipient’s time zone. 12 Many restrictions are outlined in this original legislation and have been added to since due to ever-changing technology.

In-person surveys are when the respondent and data collector are physically in the same location. In-person surveys allow the respondent to share specific information, ask questions of the surveyor, and follow up on previous answers. Surveys collected through this method can take place in a variety of ways: through door-to-door collection, in a public location, or at a person’s workplace. Although in-person surveys are time intensive and require more labor to collect data than some other methods, in some cases it’s the best way to collect the required data. In-person surveys conducted through a door-to-door method is the follow-up used for the census if respondents do not complete the mailed survey. One of the downsides of in-person surveys is the reluctance of potential respondents to stop their current activity and answer questions. Furthermore, people may not feel comfortable sharing private or personal information during a face-to-face conversation.

Electronic surveys are sent or collected through digital means and is an opportunity that can be added to any of the above methods as well as some new delivery options. Surveys can be sent through email, and respondents can either reply to the email or open a hyperlink to an online survey (see Figure 6.7 ). Additionally, a letter can be mailed that asks members of the survey sample to log in to a website rather than to return a mailed response. Many marketers now use links, QR codes, or electronic devices to easily connect to a survey. Digitally collected data has the benefit of being less time intensive and is often a more economical way to gather and input responses than more manual methods. A survey that could take months to collect through the mail can be completed within a week through digital means.

Design the Sample

Although you might want to include every possible person who matches your target market in your research, it’s often not a feasible option, nor is it of value. If you did decide to include everyone, you would be completing a census of the population. Getting everyone to participate would be time-consuming and highly expensive, so instead marketers use a sample , whereby a portion of the whole is included in the research. It’s similar to the samples you might receive at the grocery store or ice cream shop; it isn’t a full serving, but it does give you a good taste of what the whole would be like.

So how do you know who should be included in the sample? Researchers identify parameters for their studies, called sample frames . A sample frame for one study may be college students who live on campus; for another study, it may be retired people in Dallas, Texas, or small-business owners who have fewer than 10 employees. The individual entities within the sampling frame would be considered a sampling unit . A sampling unit is each individual respondent that would be considered as matching the sample frame established by the research. If a researcher wants businesses to participate in a study, then businesses would be the sampling unit in that case.

The number of sampling units included in the research is the sample size . Many calculations can be conducted to indicate what the correct size of the sample should be. Issues to consider are the size of the population, the confidence level that the data represents the entire population, the ease of accessing the units in the frame, and the budget allocated for the research.

There are two main categories of samples: probability and nonprobability (see Figure 6.8 ). Probability samples are those in which every member of the sample has an identified likelihood of being selected. Several probability sample methods can be utilized. One probability sampling technique is called a simple random sample , where not only does every person have an identified likelihood of being selected to be in the sample, but every person also has an equal chance of exclusion. An example of a simple random sample would be to put the names of all members of a group into a hat and simply draw out a specific number to be included. You could say a raffle would be a good example of a simple random sample.

Another probability sample type is a stratified random sample , where the population is divided into groups by category and then a random sample of each category is selected to participate. For instance, if you were conducting a study of college students from your school and wanted to make sure you had all grade levels included, you might take the names of all students and split them into different groups by grade level—freshman, sophomore, junior, and senior. Then, from those categories, you would draw names out of each of the pools, or strata.

A nonprobability sample is a situation in which each potential member of the sample has an unknown likelihood of being selected in the sample. Research findings that are from a nonprobability sample cannot be applied beyond the sample. Several examples of nonprobability sampling are available to researchers and include two that we will look at more closely: convenience sampling and judgment sampling.

The first nonprobability sampling technique is a convenience sample . Just like it sounds, a convenience sample is when the researcher finds a group through a nonscientific method by picking potential research participants in a convenient manner. An example might be to ask other students in a class you are taking to complete a survey that you are doing for a class assignment or passing out surveys at a basketball game or theater performance.

A judgment sample is a type of nonprobability sample that allows the researcher to determine if they believe the individual meets the criteria set for the sample frame to complete the research. For instance, you may be interested in researching mothers, so you sit outside a toy store and ask an individual who is carrying a baby to participate.

Collect the Data

Now that all the plans have been established, the instrument has been created, and the group of participants has been identified, it is time to start collecting data. As explained earlier in this chapter, data collection is the process of gathering information from a variety of sources that will satisfy the research objectives defined in step one. Data collection can be as simple as sending out an email with a survey link enclosed or as complex as an experiment with hundreds of consumers. The method of collection directly influences the length of this process. Conducting personal interviews or completing an experiment, as previously mentioned, can add weeks or months to the research process, whereas sending out an electronic survey may allow a researcher to collect the necessary data in a few days. 13

Analyze and Interpret the Data

Once the data has been collected, the process of analyzing it may begin. Data analysis is the distillation of the information into a more understandable and actionable format. The analysis itself can take many forms, from the use of basic statistics to a more comprehensive data visualization process. First, let’s discuss some basic statistics that can be used to represent data.

The first is the mean of quantitative data. A mean is often defined as the arithmetic average of values. The formula is:

A common use of the mean calculation is with exam scores. Say, for example, you have earned the following scores on your marketing exams: 72, 85, 68, and 77. To find the mean, you would add up the four scores for a total of 302. Then, in order to generate a mean, that number needs to be divided by the number of exam scores included, which is 4. The mean would be 302 divided by 4, for a mean test score of 75.5. Understanding the mean can help to determine, with one number, the weight of a particular value.

Another commonly used statistic is median. The median is often referred to as the middle number. To generate a median, all the numeric answers are placed in order, and the middle number is the median. Median is a common statistic when identifying the income level of a specific geographic region. 14 For instance, the median household income for Albuquerque, New Mexico, between 2015 and 2019 was $52,911. 15 In this case, there are just as many people with an income above the amount as there are below.

Mode is another statistic that is used to represent data of all types, as it can be used with quantitative or qualitative data and represents the most frequent answer. Eye color, hair color, and vehicle color can all be presented with a mode statistic. Additionally, some researchers expand on the concept of mode and present the frequency of all responses, not just identifying the most common response. Data such as this can easily be presented in a frequency graph, 16 such as the one in Figure 6.9 .

Additionally, researchers use other analyses to represent the data rather than to present the entirety of each response. For example, maybe the relationship between two values is important to understand. In this case, the researcher may share the data as a cross tabulation (see Figure 6.10 ). Below is the same data as above regarding social media use cross tabulated with gender—as you can see, the data is more descriptive when you can distinguish between the gender identifiers and how much time is spent per day on social media.

Not all data can be presented in a graphical format due to the nature of the information. Sometimes with qualitative methods of data collection, the responses cannot be distilled into a simple statistic or graph. In that case, the use of quotations, otherwise known as verbatims , can be used. These are direct statements presented by the respondents. Often you will see a verbatim statement when reading a movie or book review. The critic’s statements are used in part or in whole to represent their feelings about the newly released item.

Infographics

As they say, a picture is worth a thousand words. For this reason, research results are often shown in a graphical format in which data can be taken in quickly, called an infographic .

Check out this infographic on what components make for a good infographic. As you can see, a good infographic needs four components: data, design, a story, and the ability to share it with others. Without all four pieces, it is not as valuable a resource as it could be. The ultimate infographic is represented as the intersection of all four.

Infographics are particularly advantageous online. Refer to this infographic on why they are beneficial to use online .

Prepare the Research Report

The marketing research process concludes by sharing the generated data and makes recommendations for future actions. What starts as simple data must be interpreted into an analysis. All information gathered should be conveyed in order to make decisions for future marketing actions. One item that is often part of the final step is to discuss areas that may have been missed with the current project or any area of further study identified while completing it. Without the final step of the marketing research project, the first six steps are without value. It is only after the information is shared, through a formal presentation or report, that those recommendations can be implemented and improvements made. The first six steps are used to generate information, while the last is to initiate action. During this last step is also when an evaluation of the process is conducted. If this research were to be completed again, how would we do it differently? Did the right questions get answered with the survey questions posed to the respondents? Follow-up on some of these key questions can lead to additional research, a different study, or further analysis of data collected.

Methods of Quantifying Marketing Research

One of the ways of sharing information gained through marketing research is to quantify the research . Quantifying the research means to take a variety of data and compile into a quantity that is more easily understood. This is a simple process if you want to know how many people attended a basketball game, but if you want to quantify the number of students who made a positive comment on a questionnaire, it can be a little more complicated. Researchers have a variety of methods to collect and then share these different scores. Below are some of the most common types used in business.

Is a customer aware of a product, brand, or company? What is meant by awareness? Awareness in the context of marketing research is when a consumer is familiar with the product, brand, or company. It does not assume that the consumer has tried the product or has purchased it. Consumers are just aware. That is a measure that many businesses find valuable. There are several ways to measure awareness. For instance, the first type of awareness is unaided awareness . This type of awareness is when no prompts for a product, brand, or company are given. If you were collecting information on fast-food restaurants, you might ask a respondent to list all the fast-food restaurants that serve a chicken sandwich. Aided awareness would be providing a list of products, brands, or companies and the respondent selects from the list. For instance, if you give a respondent a list of fast-food restaurants and ask them to mark all the locations with a chicken sandwich, you are collecting data through an aided method. Collecting these answers helps a company determine how the business location compares to those of its competitors. 17

Customer Satisfaction (CSAT)

Have you ever been asked to complete a survey at the end of a purchase? Many businesses complete research on buying, returning, or other customer service processes. A customer satisfaction score , also known as CSAT, is a measure of how satisfied customers are with the product, brand, or service. A CSAT score is usually on a scale of 0 to 100 percent. 18 But what constitutes a “good” CSAT score? Although what is identified as good can vary by industry, normally anything in the range from 75 to 85 would be considered good. Of course, a number higher than 85 would be considered exceptional. 19

Customer Acquisition Cost (CAC) and Customer Effort Score (CES)

Other metrics often used are a customer acquisition cost (CAC) and customer effort score (CES). How much does it cost a company to gain customers? That’s the purpose of calculating the customer acquisition cost. To calculate the customer acquisition cost , a company would need to total all expenses that were accrued to gain new customers. This would include any advertising, public relations, social media postings, etc. When a total cost is determined, it is divided by the number of new customers gained through this campaign.

The final score to discuss is the customer effort score , also known as a CES. The CES is a “survey used to measure the ease of service experience with an organization.” 20 Companies that are easy to work with have a better CES than a company that is notorious for being difficult. An example would be to ask a consumer about the ease of making a purchase online by incorporating a one-question survey after a purchase is confirmed. If a number of responses come back negative or slightly negative, the company will realize that it needs to investigate and develop a more user-friendly process.

Knowledge Check

It’s time to check your knowledge on the concepts presented in this section. Refer to the Answer Key at the end of the book for feedback.

• Defining the problem
• Developing the research plan
• Selecting a data collection method
• Designing the sample
• you are able to send it to all households in an area
• it is inexpensive
• responses are automatically loaded into the software
• the data comes in quickly
• Primary data
• Secondary data
• Secondary and primary data
• Professional data
• It shows how respondents answered two variables in relation to each other and can help determine patterns by different groups of respondents.
• By presenting the data in the form of a picture, the information is easier for the reader to understand.
• It is an easy way to see how often one answer is selected by the respondents.
• This analysis can used to present interview or focus group data.

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• Book title: Principles of Marketing
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All Project Materials for the Department Listed on this Research Page have their Complete work from Chapters 1 to 5 which are:

Title Page and the Case Study, Table Of Contents, Abstract, the Background of the Study, Statement of the Problem, Research Questions, Objectives of the Study, Research Hypothesis, Signification of the Study, the Scope of the Study, the Definition Of Terms, Organization of the Study, Literature Review (Theoretical Framework or Conceptual Framework), Research Methodology, Sources of Data Collection, the Population of the Study, Sampling and Sampling Distribution, Validation of Research Instrument, Method of Data Analysis, Data Analysis, Introduction, Summary, Conclusion, Recommendation, References/Bibliography/Citations and Questionnaire (Appendix).

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List of MARKETING Project Topics and Materials PDF Download

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THE INFLUENCE OF CUSTOMER RELATIONSHIP MANAGEMENT ON THE SALES OF PRODUCTS   CHAPTER ONE   INTRODUCTION 1.1  Background to the Study Studies have shown that in this ever changing and dynamic business environment driven by globalization, service industry needs to develop a good product for the consumer, making the price affordable as well as interact with … Read more

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS

AN EVALUATION OF MARKETING STRATEGIES OF MOBILE PHONE OPERATORS   ABSTRACT This project is focused on the “Evaluation of marketing strategies of mobile phones in MTN Nigeria, Kaduna branch. The main objective is to identify the strategy pursued by the company in respect to product, price promotion and placement. The methodology of the research was … Read more

THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION

THE IMPROVING DISTRIBUTION EFFECTIVENESS IN MARKETING OPERATION   ABSTRACT The challenge created by the dynamic nature of the marketing environment has necessitated a total attention to the “place” variable or distribution is very important in that. It tries to make the product available at place and time of exchange.   It is on the above vein … Read more

THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION

THE IMPACT OF MARKETING STRATEGY ON PRODUCTIVITY OF ORGANIZATION impact of marketing strategies on productivity of organization ABSTRACT The challenges of measuring marketing strategy in relation to productivity  has been inadequately address by previous researches and marketing text in Nigeria. Hence this  study examines the effect of marketing strategy of  First Bank. Out of the … Read more

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC

RELATIONSHIP MARKETING IN MAINSTREAM BANK PLC   ABSTRACT This project work was an attempt to investigate the relationship marketing in mainstream bank plc Enugu. The objectives were: 1.   To determine the impact of relationship marketing in banking industry. 2.   To evaluate the level of relationship that exist between the bank with their customers. 3.   To identify those problems … Read more

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS

AN APPRAISAL OF PROMOTIONAL STRATEGIES OF BARBING SALONS   ABSTRACT The study focused on an Appraisal of Promotional Strategies of Barbing Salons in Enugu Metropolis with particular note on Top Class Barbing Salon with Enugu. The objectives of the study are: ·                     To evaluate the promotional strategies adopted by Top Class Barbing Salon in order to … Read more

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS

THE EFFECT OF ADVERTISING ON CONSUMER REFERENCE PATTERNS FOR MALT DRINKS   ABSTRACT The research work titled “The Effect of Advertising on Consumer Preference Patterns for Malt Drinks (A Comparative Study of Amstel Malta and Guinness Malta) in Enugu Metropolis, was carried out with objectives. ·                     To determine how advertising has affected the decision to buy, … Read more

Market Research: A How-To Guide and Template

Discover the different types of market research, how to conduct your own market research, and use a free template to help you along the way.

MARKET RESEARCH KIT

5 Research and Planning Templates + a Free Guide on How to Use Them in Your Market Research

Updated: 02/21/24

Published: 02/21/24

Today's consumers have a lot of power. As a business, you must have a deep understanding of who your buyers are and what influences their purchase decisions.

Enter: Market Research.

Whether you're new to market research or not, I created this guide to help you conduct a thorough study of your market, target audience, competition, and more. Let’s dive in.

Table of Contents

What is market research?

Primary vs. secondary research, types of market research, how to do market research, market research report template, market research examples.

Market research is the process of gathering information about your target market and customers to verify the success of a new product, help your team iterate on an existing product, or understand brand perception to ensure your team is effectively communicating your company's value effectively.

Market research can answer various questions about the state of an industry. But if you ask me, it's hardly a crystal ball that marketers can rely on for insights on their customers.

Market researchers investigate several areas of the market, and it can take weeks or even months to paint an accurate picture of the business landscape.

However, researching just one of those areas can make you more intuitive to who your buyers are and how to deliver value that no other business is offering them right now.

How? Consider these two things:

• Your competitors also have experienced individuals in the industry and a customer base. It‘s very possible that your immediate resources are, in many ways, equal to those of your competition’s immediate resources. Seeking a larger sample size for answers can provide a better edge.
• Your customers don't represent the attitudes of an entire market. They represent the attitudes of the part of the market that is already drawn to your brand.

The market research services market is growing rapidly, which signifies a strong interest in market research as we enter 2024. The market is expected to grow from roughly $75 billion in 2021 to $90.79 billion in 2025 .

Free Market Research Kit

• SWOT Analysis Template
• Survey Template
• Focus Group Template

You're all set!

Click this link to access this resource at any time.

Why do market research?

Market research allows you to meet your buyer where they are.

As our world becomes louder and demands more of our attention, this proves invaluable.

By understanding your buyer's problems, pain points, and desired solutions, you can aptly craft your product or service to naturally appeal to them.

Market research also provides insight into the following:

• Where your target audience and current customers conduct their product or service research
• Which of your competitors your target audience looks to for information, options, or purchases
• What's trending in your industry and in the eyes of your buyer
• Who makes up your market and what their challenges are
• What influences purchases and conversions among your target audience
• Consumer attitudes about a particular topic, pain, product, or brand
• Whether there‘s demand for the business initiatives you’re investing in
• Unaddressed or underserved customer needs that can be flipped into selling opportunity
• Attitudes about pricing for a particular product or service

Ultimately, market research allows you to get information from a larger sample size of your target audience, eliminating bias and assumptions so that you can get to the heart of consumer attitudes.

As a result, you can make better business decisions.

To give you an idea of how extensive market research can get , consider that it can either be qualitative or quantitative in nature — depending on the studies you conduct and what you're trying to learn about your industry.

Qualitative research is concerned with public opinion, and explores how the market feels about the products currently available in that market.

Quantitative research is concerned with data, and looks for relevant trends in the information that's gathered from public records.

That said, there are two main types of market research that your business can conduct to collect actionable information on your products: primary research and secondary research.

Primary Research

Primary research is the pursuit of first-hand information about your market and the customers within your market.

It's useful when segmenting your market and establishing your buyer personas.

Primary market research tends to fall into one of two buckets:

• Exploratory Primary Research: This kind of primary market research normally takes place as a first step — before any specific research has been performed — and may involve open-ended interviews or surveys with small numbers of people.
• Specific Primary Research: This type of research often follows exploratory research. In specific research, you take a smaller or more precise segment of your audience and ask questions aimed at solving a suspected problem.

Secondary Research

Secondary research is all the data and public records you have at your disposal to draw conclusions from (e.g. trend reports, market statistics, industry content, and sales data you already have on your business).

Secondary research is particularly useful for analyzing your competitors . The main buckets your secondary market research will fall into include:

• Public Sources: These sources are your first and most-accessible layer of material when conducting secondary market research. They're often free to find and review — like government statistics (e.g., from the U.S. Census Bureau ).
• Commercial Sources: These sources often come in the form of pay-to-access market reports, consisting of industry insight compiled by a research agency like Pew , Gartner , or Forrester .
• Internal Sources: This is the market data your organization already has like average revenue per sale, customer retention rates, and other historical data that can help you draw conclusions on buyer needs.
• Focus Groups
• Product/ Service Use Research
• Observation-Based Research
• Buyer Persona Research
• Market Segmentation Research
• Pricing Research
• Competitive Analysis Research
• Customer Satisfaction and Loyalty Research
• Brand Awareness Research
• Campaign Research

1. Interviews

Interviews allow for face-to-face discussions so you can allow for a natural flow of conversation. Your interviewees can answer questions about themselves to help you design your buyer personas and shape your entire marketing strategy.

2. Focus Groups

Focus groups provide you with a handful of carefully-selected people that can test out your product and provide feedback. This type of market research can give you ideas for product differentiation.

3. Product/Service Use Research

Product or service use research offers insight into how and why your audience uses your product or service. This type of market research also gives you an idea of the product or service's usability for your target audience.

4. Observation-Based Research

Observation-based research allows you to sit back and watch the ways in which your target audience members go about using your product or service, what works well in terms of UX , and which aspects of it could be improved.

5. Buyer Persona Research

Buyer persona research gives you a realistic look at who makes up your target audience, what their challenges are, why they want your product or service, and what they need from your business or brand.

6. Market Segmentation Research

Market segmentation research allows you to categorize your target audience into different groups (or segments) based on specific and defining characteristics. This way, you can determine effective ways to meet their needs.

7. Pricing Research

Pricing research helps you define your pricing strategy . It gives you an idea of what similar products or services in your market sell for and what your target audience is willing to pay.

8. Competitive Analysis

Competitive analyses give you a deep understanding of the competition in your market and industry. You can learn about what's doing well in your industry and how you can separate yourself from the competition .

9. Customer Satisfaction and Loyalty Research

Customer satisfaction and loyalty research gives you a look into how you can get current customers to return for more business and what will motivate them to do so (e.g., loyalty programs , rewards, remarkable customer service).

10. Brand Awareness Research

Brand awareness research tells you what your target audience knows about and recognizes from your brand. It tells you about the associations people make when they think about your business.

11. Campaign Research

Campaign research entails looking into your past campaigns and analyzing their success among your target audience and current customers. The goal is to use these learnings to inform future campaigns.

• Define your buyer persona.
• Identify a persona group to engage.
• Prepare research questions for your market research participants.
• List your primary competitors.
• Summarize your findings.

1. Define your buyer persona.

You have to understand who your customers are and how customers in your industry make buying decisions.

This is where your buyer personas come in handy. Buyer personas — sometimes referred to as marketing personas — are fictional, generalized representations of your ideal customers.

Use a free tool to create a buyer persona that your entire company can use to market, sell, and serve better.

Don't forget to share this post!

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Marketing Project Topics and Materials PDF Free Download (2024)

Marketing project topics and research materials PDF and DOC free download file for final year students from 2022 to 2023 school session, who are acquiring a degree in any level of education in Nigeria.

All project topics in marketing, listed on this page are easy and recent works from 2020, 2021, 2022 and 2023. They are complete ready-made project material PDF available for instant download from chapters 1-5 with references and questionnaires. Final year students can download research publications here for free while few marketing project materials are paid versions.

Eduprojecttopics is an online academic research repository platform assisting students on this page to get free marketing project topics with good case study research materials.

Free Marketing Project Topics and Materials PDF for Final Year Students

In our web archive, we have free marketing project topics and premium research papers in international marketing, b2b marketing, cement industry, social media and also, related research seminar works and journals for final year students in the marketing department.

Masters and PhD students can also get their thesis and dissertation topics on this page. All you need to do is to select your topics below and submit to your project supervisor for approval. Then after approval, you can come back for your complete material.

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Contents of Marketing Project Material PDF Document on this Website

If you wish to download a copy of our marketing project topics and materials from chapters 1-5, we would like to let you know that our marketing project material documents of any topic comes with proposal samples, title page with case study, table of contents , abstract, background of the study, statement of the problem, research questions, objectives of the study, research hypothesis, signification of the study, scope of the study, definition of terms , organization of the study, literature review (theoretical framework or conceptual framework), research methodology, sources of data collection, population of the study, sampling and sampling distribution, validation of research instrument, method of data analysis, data analysis, introduction, summary, conclusion, recommendation, references/bibliography and questionnaire.

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Marketing final year students taking this course in Nigeria, Ghana, Cameroon, Kenya, Zambia, India and other countries, can use these free project topic ideas with case study listed on this website for their academic research works.

Do you need a copy of any complete project material? you can contact us: at (+234) 08060082010, 08107932631 or via email address: [email protected]

Below is the list of best marketing project topics and materials PDF documents for students acquiring a degree in the college of education (NCE), National Diploma (ND), Higher National Diploma (HND), Bachelor of Science (BSC), Masters of Science (MSC Thesis) and Doctor of Philosophy (Phd Dissertation ).

List of Free Marketing Project Topics and Research Materials PDF

• The Impact Of Infectious Epidemic On International Market A Case Study Of Coronavirus Disease
• An Analysis Of Packaging As A Promo Tool In The Marketing Of Product.
• The Impact Of Social Media On Purchase Of Hand Sanitizer Brands In Lagos
• An Examination Of Twitter Ban On Digital Marketing
• Determining The Effect Of Advertising Strategy Adapted In The Sales Of Consumer Goods
• Impact Of Celebrity Endorsement On The Sales Volume Of Company Of Glo Telecommunication
• Assessment Of Twitter Ban On Brand Awareness In Nigeria (A Case Study Of Rite Food Limited, Lagos State )
• The Relationship Marketing On Customers Patronage Of Money Deposit Banks In Port Harcourt
• Impact of Physical Distribution on Customer Service a Study of Pardee Foods Nigeria Ltd Ogun State
• The Effectiveness of Digital Advertising in Creating Brand Loyalty Among Residents of Jos Metropolis
• Investment On Human Capital And Its Impact On Nigerian Economic Growth
• Marketing Research on New Project
• The Impact Of Banks Credit In The Nigeria Economy
• The Impact Of Marketing Communication On Sale Of Consumer Goods.
• The Impact Of Promotional Activities On The Marketing Of Golden Morn Product In Enugu State (A Case Study Of Nestle Niger Plc Enugu State)
• The Role Of Marketing In The Development Of Tourism Industry In Nigeria
• Consumer attitude towards made in Nigerian products (a study of Aba made leather works)
• Impact of advertising on the marketing of Forte petroleum product in Port-Harcourt: Study of Forte petroleum Port-Harcourt, River state
• The contribution of small scale industries in the economic development of Nigeria (a study of hardis and dromedas Emene Enugu state)  
• The relevance of marketing planning in achieving the business growth of dealers of electronics in Imo state (a study of selected dealers of electronic in Owerri metropolis)
• The effect of marketing research in product planning process
• The impact of sales promotion on organizational performance (a case study of Nigeria bottling company PLC)
• Product differentiation as a competitive tool in the marketing of soft drink (a case study of Limca bottling company PLC)
• Sales promotion as a tool for increasing profitability in an organization (a case study of Nigeria bottling company PLC) 
• The influence of sales promotion on consumer brand loyalty
• The influence of advertising and personal selling on marketing of new products of commercial banks in Aba (a case study of UBA Nigeria PLC, Aba)
• The impact of advertising on the growth of small scale business in general (a study of standard insurance company, Aba)
• Marketing Segmentation and Targeting Strategies for a Firm Competitive Growth
• An Examination Of Potential Benefits & Constraints Associated With Small Business’ Use Of E-Commerce
• Effect Of Promotional Tools In Product Marketing
• Impact Of Branding And Packaging On Sales Turnover Of Nestle Food Nigeria Plc
• The Effect Of Forecasting Techniques On Sales Performance
• The Effect Of Packaging On Sales Of Goods
• The Effect Of Quality Service Delivery On Customers Patronage In First Bank Plc
• The Impact Of Market Segmentation And Product Positioning In A Service Industry
• The Relevance Of Sales Promotion To Business Organizations
• An Assessment Of The Impact Of Marketing Segmentation On Production Planning In An Organization
• Effects Of Marketing Segmentation On Sales Performance In Beverages Industry
• Marketing Research And Its Importance In The Nigerian Banking Industry
• The Relevance Of Packaging And Branding On Marketing Productivity Of Locally Made Products
• The Impact Of Effective Personal Selling Strategies On The Marketing Of Industrial Products
• The Effects Of Organizational Culture On Employee Performance And Productivity
• The Effects Of Consumerism In Marketing Of Fake/Counterfeit Drugs In Nigeria (A Case Study Of Onitsha Drug Market)
• Marketing Concept And It’s Application In Customer Services, (A Case Study For UBA)
• Impact Of Customer Retention On Business Performance (A Study Of Favourites Fast Food Industry)
• The impact of sales promotion on customers’ loyalty in the Nigerian telecommunication industry. (a study of mtn asaba)
• The Impact Of Marketing Strategy On Productivity Of Organizations (A Study Of First Bank And Ecobank)
• The Impact Of Job Satisfaction On Sales Team Productivity (A Study Of Nigeria Bottling Company Plc)
• The Effect Of Marketing Promotion On The Efficiency Of Banks (A Study Of Zenith Bank And First Bank)
• Effect Of Marketing Concept On The Performance Of Manufacturing Company
• Effective Marketing Strategies for Improved Performance of Manufacturing Companies
• The Problems Facing The Marketing Of Poultry Product
• An Evaluation Of Pipeline Transportation In The Marketing Of Petrol In Nigeria
• The Impact Of Marketing In The Development Of Tourism In Enugu State
• An Appraisal Of Effective Advertising In Increasing Sales Of Cosmetics
• Attitude Of Consumers Towards Public Utilities (A Case Study Of Nepa, Enugu Metropolis
• Impact Of Personal Selling In The Marketing Of Beverages In Enugu State
• A Study On The Role Of Advertising In Tourism Development
• Advertising As A Power Tool For Business Growth
• Impact Of Effective Public Relations In Marketing Expansion Of Banking Services In Enugu Metropolis
• Advertising As A Strategic Instrument In The Marketing Of Mtn’S Communication Services
• The Efficacy Of Sales Promotion In The Marketing Of Consumer Product
• An Evaluation Of Product Positioning Strategies In The Consumer Products Industry In Nigeria
• An Evaluation Of Distribution Strategies In Marketing Of Petroleum Products
• Role Of Public Relations In The Marketing Of Hospital Services
• The Problems Facing The Establishment Of Banks In Rural Areas
• An Indepth Study Of On The Brand Switching Behavior Of Malt Drink Consumer In Enugu State From 2005 -2010
• An Analysis Of The Problems And Prospects Of Classified Advertising In Enugu Metropolis
• An Investigation Into Marketing Implication Of Street Trading In Urban Centers
• The Impact Of Promotion On Consumer Patronage Of Pharmaceutical Companies
• Attitude Of Consumers Towards Made In Nigerian Goods
• Brand Switching Behaviour Of Consumers In The Hair Care Service
• The Impact Of Self Service On The Performance Of Supermarkets
• The Effect Of Pricing Strategies On The Marketing Of Agricultural Products In Enugu State
• Consumer Protection Laws In Nigeria And Its Implications On Nigerian Consumers
• Appraisal Of Asset Valuation As A Tool For Marketing Business
• Place Of Marketing In The Service Industries
• A Critical Appraisal Of The Nigerian Export Promotion Council Strategies In The Export Of Nigeria Goods
• An Evaluation Of Product Positioning Strategies For Marketing Indomie Breakfast Noodles
• Role Of Marketing Communication In Effective Of Malt Drinks In Aba Metropolis
• Factors That Influence Consumers Preference Of Detergent
• The Role Of Public Relations In Improving Nigeria International Trade
• Trade Fair As An Instrument Of Promotion Locally Manufactured Goods
• Effective Marketing Strategies For Airlines Operating In Enugu Metropolis
• The Importance Of Branding In The Marketing Of Unilever Products
• Marketing Courier Service In Enugu State (A Case Study Of TNT/LA Of Nigeria)
• The Impact Of Marketing Mix In The Accomplishment Of Organizational Objectives
• The Impact Of Information Technology (It) In Marketing Of Banking Services
• Effective Promotional Strategies For The Cosmetics Industry
• Marketing Of Family Planning Services In Enugu Urban
• Impact Of Information Technology In Banking Industry (A Case Study Of Skye Bank )
• The Effect Of Personnel Selling On The Sales Of Isol Germicide In Enugu Urban
• The Effect Of Advertising On Consumer Reference Patterns For Malt Drinks In Enugu Metropolis
• Impact Of Television Advertising On Consumer Product Purchasing In Nigeria
• An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis
• Impact Of Transportation Cost On Consumers Retail Goods Prices
• Effect Of Sales Promotion On Brand Loyalty For Coca-Cola Soft Drink
• Effective Marketing Strategies For Colour Photo Processing Services
• Effect Of Market Segmentation And Positioning Of Company Performance
• The Problem Of Logistics In Marketing Fast Food In Enugu State
• Product Innovation As An Effective Tool In A Competitive Market
• Role Of Road Transportation Mode In The Marketing Of Agricultural Products
• The Effect Of After Sales Services On Consumer Patronage
• Marketing Of Catering Services In Enugu State
• Evaluation Of Customer Service And Relationship Marketing In The Banking Industry
• The Effects Of Television Advertising On The Sales Of Ariel Detergent In Enugu And Abia
• Marketing Of Local Made Product A Case Study Of Local Made Hand Bass
• Problem And Prospects Of Retail Marketing In IMT
• Impact Of Sales Promotional Activities On The Consumption Of Soft Drink In Port Harcourt
• Effective Marketing Strategies For Improved Performance Of Non – Durable Consumer Products
• The Impact Of Marketing Mixin The Accomplishment Of Organisational Objectives
• The Role Of Advertising In Marketing Of Hotel Services In Enugu Metropolis
• Marketing Research As A Tool For Increased Profitability
• The Determination Impact Of Advertising In Marketing Of Blue Omo Detergents In Enugu
• Marketing Concept, Its Application By Financial Service Industries
• Employee Relations Practice In The Aviation Industries In Nigeria
• The Effect Of Globalization On Service Industry In Nigeria
• Impact Of Marketing Mix In The Accomplishment Of Organization Objective
• Impact Of Promotion On Marketing Of Detergent Product
• Effectiveness Of Pricing Policy And Profit Planning In Nigerian Organizations
• Effect Of Prepaid Meter In A Service Industry
• Marketing Of Church Services (A Case Study Of Catholic Church In Enugu Metropolis)
• Consumer Protection Policy In Nigeria
• Analysis Of Consumer Product Acceptances On Brand Loyalty
• The Impact Of NAFDAC On Marketing Of Drugs In Enugu State
• Marketing Of Diary Product In Enugu Metropolis ( A Case Study Of Fan Milk Nigeria Plc)
• An Appraisal Of Physical Distribution Policy (A Case Study Of Yoyo Pure Water Enugu State)
• The Effectiveness Of Public Relations Practices In The Oil Sector A Case Study Of African Petroleum’S Plc
• Product Planning Distribution And Management
• Problems And Prospects Of Quality Control In Manufacturing Firms
• Promotion As A Strategic Instrument In The Sales Of Malt Drinks
• Pipeline Transportation And Its Significance To The Marketing Of Petroleum Products In Nigeria
• Effective Promotional Strategies For Operations If Hair Dressing Saloon In Enugu Metropolis
• The Effects Of Marketing Communication Mix On The Sales Volume In The Detergent Industry
• Marketing Of Hotel Service In Warri Metropolis
• Advertising: An Effective Promotional Tool For Marketing New Products
• Impact Of Social Media On Consumer Buying Behavior
• The Impact Of Personal Selling On Sale Volume Of Mobile Phones In Calabar Municipality
• Constraints To Marketing Fish And Fish Product By Farmers
• The Impact Of Innovative Marketing Strategy On Small Firms Performance In Niger State
• The Impact Of Branding On Consumer’S Behaviour
• The Role Of Advertising On The Marketing Of Suitcase In Enugu Metropolis
• Marketing Technical Sales People For Higher Productivity
• Consumer Protection And Drug Marketing In Nigeria
• Consumer Brand Preference In The Purchase Of Beverage
• Application Of Marketing Concept In Marketing Of Hair Dressing Services
• An Appraisal Of Sales Promotion On The Choice Of Mobile Phone Operators
• Promotional Strategy Of Mr Biggs Kaduna Branch And Its Impact On Sales Turnover
• The Effect Of Marketing Strategies On Product Life Cycle
• Impact Of Marketing Information System On Sales Performance
• Effect Of Advertisement On Consumer Brand Preference
• Marketing Research As A Tool For Increased Profitability In Service Industry
• Role Of Marketing Ethics In Business Organization
• Impact Of Marketing Planning And Strategy On Sales In An Organization
• Influence Of Product Packaging On Consumer Buying Preference
• Advertisers Preferences Of Media Channel Problems, Choice, And Reasons
• An Overview Of Importance Of Enrichment In Food Processing
• A Study On The Problems And Prospects Of Marketing Industrial Products In Enugu State
• Assessment Of New Product Development And Management In Nigeria: A Study Of Unliever Nigeria Plc
• Effective Marketing Strategies For Improved Performance Of Manufacturing Company In Aba Metropolis
• Factors That Influence Consumer Purchase And Consumption Of Eggs In Enugu State
• Effect Of Advertising On Sales Volume Of An Organization
• The Influence Of Broadcast Media On The Sales Of Fast Moving Consumer Goods In Port Harcourt
• Impact Of Branding And Packaging On Sales Turn Over Of Nestle Food Nigeria
• Impact Of Mammy Market On The Livelihood Of Military Personnel In The Barracks With Reference To Sobi Cantonment Ilorin
• An Appraisal Of Advertising As A Tool For Promoting Sales Of Soft Drinks
• An Evaluation Of The Cost Of Packaging And Its Implication On The Profitability Of An Organization
• Analysis Of Promotion Mix As Tools Of Marketing Communication
• Application Of Marketing Concepts In Manufacturing Industry
• Development And Functions Of Package In The Marketing Of Consumers Products
• Enhancing The Sales Of Consumers Goods Using Marketing Segmentation
• Study Of Effective Distribution Channel, Its Evaluation And Importance On Manufacturing Goods
• Achieving Customer Satisfaction In A Multinational Company
• Advertising As Complimentary Tool In Marketing Of Aluminum Kitchen Ware
• An Appraisal Of The Promotional Strategies Of Soft Drinks Industry In Nigeria
• Brand Differentiation And Positioning For Maximum Competitive Advantage
• Brand Strategy As An Effective Tool For Corporate Identity
• Assessing The Effect Of Relationship Marketing On Corporate Performance In Small Business Enterprises
• Critical Analysis On Salesmanship Performance In Marketing Of A Company’S Product
• Customer Satisfaction And Loyalty Inlogistics Services
• Effect Of Communication On Organizational Development
• Effect Of Corporate Social Responsibility On Organizational Performance
• Effect Of Customer Relationship Management On Organizational Performance
• Effect Of Forward Integration on Manufacturing Industry Performance
• Effect Of Internet Advertising On Consumers’ Purchase Decision
• Effect Of Total Quality Management On Manufacturing Sector’S Performance In Nigeria
• Effect Of The Practice Of Social Responsibility On The Performance Of Small Medium Enterprises
• Effect Of Retailing Strategy On Organizational Performance
• Effect Of Physical Distribution On Organisational Performance
• Effect Of Packaging On Consumer Behaviour
• Effect Of Market Segmentation On performance Of Brewery Industry
• Effective Channels Of Distribution In Product Market Share Development In Enhancing Organisational Performance
• Effective Communication As A Tools For Determining Employee’S Job Performance
• Effective Promotional Strategies On Profitability Of Aviation Industry
• Effectiveness Of Trade Exhibition as A Marketing Tool In Small & Medium Scale Entrepreneurship
• Effectiveness Of Strategic Marketing And Management On The Sustenance Of Growth In Nigerian Tertiary Institution
• Effects Of Backward Integration Strategy On Organizational Performance
• Effects Of Branding On Product Image
• Effects Of Corporate Social Responsibility On Profitability And Corporate Image Of A Private Organization
• Effects Of Environmental Factors On Business Location
• Effects Of Physical Distribution On The Sale Of Consumable Products
• Effects Of Product Packaging On Sales Volume In The Dairy Industry
• Effects Of Product Quality On Brand Loyalty
• Effects Of Strategic Planning On Organizational Goal Attainment
• Evaluating Customer Service As An Aspect Of Quality Management
• Factor Influencing Behavior And Performance Of Indigenous Entrepreneurs In Lagos State
• Impact Of Advertisement On Consumable Goods
• Impact Of Advertisement On Consumer Behaviour In Nigeria
• Impact Of Corporate Social Responsibility On Organizational Performance
• Impact Of Entrepreneurship Passion On Creative Capabilities Of Stock Operations
• Impact Of Information And Communication Technology On Organization Performance
• Impact Of Logistics Management In Marketing Of Agricultural Products
• Impact Of Sales Promotion On Buying Decision
• Training And Development As A Tool For Enhancing Employees Performance
• Trade Unionism And Organisational Effectiveness
• Third Party E-Commerce Platforms: Benefits And Barriers For Retail Businesses In Nigeria
• The Strategic Optimization And Exportation Of Locally Manufactured Products In Nigeria
• Roles Of Small Scale Enterprises In Employment Generation And Financial Growth In Nigeria
• The Significance Of Strategic Marketing Practices To The Effective And Efficient Performance Of Small And Medium Scale Enterprise
• Role Of Small Scale Industries In Selected Small Businesses In Lagos, Nigeria
• Role Of Small Scale Business On The Economic Development In Nigeria
• Role Of Small Scale Business In Industrial Technological Development Of Nigeria
• Role Of Manpower Training And Development In The Achievement Of Organisational Objectives In Nigeria Banking
• Role Of Manager In Small Scale Business Organisation
• Role Of Capital Market In The Development Of Small Scale Businesses In Nigeria
• Effect Of Relationship Marketing On Organizational Performance
• Effectiveness Of Channel Of Distribution In The Soft Drink Industries
• Effects Of Ethical Behaviour On Marketing Managers
• Effect Of Product Quality Control On Customer’S Satisfaction
• On Organisation Effectiveness The Impact Of Conflict Management
• Impact Of Advertising On Sales Performance In The Soft Drink Industry
• Evaluation Of Distribution Channel Of Petroleum Products
• Impact Of Intensive Distribution Strategy On Marketing Of Consumer Goods
• Impact Of Marketing Communication On Customer’S Loyalty To Consumers Product
• Impact Of Market Orientation Practices On Organisational Performance In Nigerian Banking Industry
• Impact Of Marketing Orientation On Small Scale Industry In Nigeria
• Impact Of Marketing Strategies On The Performance Of Small Scale Enterprises
• The Impact Of Marketing Strategy On Profitability Of Confectionary Product In Nigeria
• Impact Of Promotional Mix On Sales Performance
• Impact Of Product Diversification Strategy On Organizational Growth
• Impact Of Sales Promotion In A Business Organisation
• Consumer Goods (A Case Study Of Chi Retail Farms)
• Impact Of Social Responsibility On Organisational Image
• Impact Of Sales Promotion On Product Competitiveness Of Fast Moving Consumer Goods
• Problems And Prospects Of Distributing Paints In Nigeria
• Influence Of Sale Promotion On Employees Performance In An Organization
• Effect Of Product Planning And Development In The Growth Of Organisation
• Effect Of Media Advertisement On Sales Of Consumer Goods In Some Selected Marketing Firms In Lagos
• Effect Of Materials Management On The Profitability Of The Manufacturing Company
• Effect Of Marketing Communication On Consumer Buying Behaviour
• Contribution Of Marketing Research For New Product Development
• Survival strategies In Small Business (A Case Study Of Some Selected Small Scale Industries In Lagos State)
• Strategic Planning As A Tool For Corporate Survival
• Spatial Distribution Of Local Market And Variations In Prices Of Vegetable In Lagos State
• Role Of Marketing Research In Gaining Market Share
• Market Orientation And Company Performance
• Packaging As A Tool Of Achieving Higher Profitability In A Manufacturing Company
• Promotional Strategies As Tool For Improving Marketing Management In Nigeria
• Relationship Selling: Its Effects On Salesman Performance In Service Industry
• Role Of Celebrity Advertising In Consumer Brand Loyalty
• Customer Relationship Marketing Practice And Performance
• The Significance Of Price In Consumer Purchase Decision In Edo State
• Role Of Retailer In The Distribution Of Consumer Goods
• Impact Of Marketing Planning And Control In Manufacturing Company
• The Importance Of Marketing In Service Organization (A Case Study Of Uba Bank)
• Importance Of Distribution Channel To The Marketing Of A Product In An Organization
• Impact Of Promotional Strategies In The Management Of Supermarket
• Impact Of Advertising On Consumer Purchase Decision
• Code Mixing And Code Switching Among Market Women In Nigeria
• Significance Of Product Quality On The Demand For Industrial Products
• A Study On The Importance Of Branding And Packaging On Marketing Productivity Of Locally Made Products
• Effective And Efficient Marketing Of Poultry Products
• Consumer Preparation Of Insurance Services In Nigeria
• Consumer Preference For Malta – Guiness, Maltina And Vita Malt Brands Of Malt Drinks
• Assessment Of The Practice Of Marketing Concept In Banking Industries In Nigeria
• An Appraisal Of Promotional Strategies Of Barbing Salons In Enugu Metropolis (A Case Study Of Top Class Barbing Salon Awkunanaw Enugu
• Effective Marketing Of Television Service In Enugu Metropolis
• Advertising And Sales Of Beverages In Enugu Urban (A Case Study Of Bournvita Product Made By Cadbury Nig. Plc)
• Problem And Prospects Of Marketing Auto maintenance Service
• Impact Of Modern Packaging On Product Sales In Cosmetics Industry
• The Bases For Market Segmentation In A Service Organization In Enugu Metropolis
• Trade Fair As An Instrument Of Increasing Marketing Performance
• Role Of Public Relations In Improving The Image Of Tertiary Institutions In Enugu Metropolis
• Role Of Public Relation As A Tool For Customer Service Industry
• Role Of Product Advertising On Sales Volume Of Companies
• The Marketing Problem Prospects Of The Five Star Hotels In Enugu Metropolis
• Impacts Of Advertising On The Marketing Of Hotel Services In Enugu Metropolis
• Impact Of Tv Advertising On The Marketing Of GSM Service In Enugu Metropolis
• Impact Of Promotional Activities On The Marketing Of Goldenmorn Products In Enugu Metropolis
• Impact Of Personal Selling In The Marketing Of Beverages
• Impact Of Marketing Logistics On Corporate Profitability In The Brewery Industry
• Impact Of Advertising On Sales Of Mobile Phone
• Effectiveness Of Promotional Strategies Employed By Agro- Allied Industries In Nigeria
• The Effectiveness Of Physical Distribution Of Charis Satchet Water
• The Effectiveness Of Physical Distribution In Nigerian Bottling Company
• The Effectiveness Of Personal Selling Strategies In Marketing Of Cosmetics
• The Effectiveness Of Personal Selling In The Marketing Of Capital Goods
• Effectiveness Of Marketing Communication Mix In Creating Awareness Of A Brand
• The Effectiveness Of Consumer Service Delivery In The Fast Food Industry
• Effect Of Sales Promotion On The Marketing Of Coca-Cola Brand Of Soft Drinks
• Effect Of Sales Force Motivation On Productivity
• The Economic Effect Of Unemployment On The Nigeria Economy
• The Concept Of Opinion Leadership And Its Influence In The Marketing Of Fashion Products
• Attitude Of Nigerians Towards Made In Nigerian Products
• Application Of Marketing Concepts In Banking Industry And Its Effect On Customer Satisfaction
• Internal Marketing Practices And Employees Productivity In Public Institutions In Nigeria
• Effect Of Marketing Research On Product Development
• Effects Of Pricing On Consumption Of Champion Lager Beer
• Effects Of Motivation On Salesforce Performance In Guinness Nigeria Plc And Mobile Telecommunication Network
• Effect Of Market Segmentation On Sales Performance Of Beverage Industries
• Service Delivery As An Instrument Of Accessing Competitive Advantage In Marketing
• Problems And Prospects Of Marketing In Small-Scale Business In Nigeria
• The Effect Of Branding On Product Marketing
• Effectiveness Of Social Media In News Production
• Comparison Of Social Media And Radio Stations On The Assessment Of News Information
• Perception Of Students Towards Social Media As A Marketing Tools
• Using Information Technology And Social Media To Enhancxe Information Sharing And Public Participation In Governance Freedom Of Information Act In Nigeria
• Use Of Social Media As A Channel Of Information And Communication
• Place Of Twitter As A Social Media As Interpersonal Communication Medium
• Audience Perception Of Facebook As A Marketing Medium
• Impact Of Social Media On Modern Journalism Practices In Nigerian With A Focus On Journalists
• Examination Of The Impact Of Internet On Radio Broadcasting
• Impact Of Internet Technology On Journalism Practice In Nigeria
• Impact Of ICT On Advertising Practice In Nigeria
• Impact Of Facebook And 2go As An Effective Interpersonal Media Of Communication
• Influence Of New Media On Information Acquisition
• The Use Of Public Relations Practice In Government Institution
• The Uniqueness And Impact Of Commercial Bank Lending On The Growth Of Small-Scale Industries
• The Study Of The Impact Of Radio Advertising On The Marketing Of Consumers Products
• The Role Of Road Transport Network In The Marketing Of Agricultural Product
• The Relevance Of Packaging In The Marketing Of Consumer Goods In Nigeria
• The Relevance Of New Product Development On Attaining Marketing Objective Of Table Producers
• The Role Of Product Management In The Marketing Performance Of Banking Service
• Need For The Application Of Marketing Concept In Government Establishment
• The Influence Of Packaging As A Promotional Tool In The Detergent Industry
• Impact Of Sales Person In Motivating Consumers Brand Performance For Beer Product
• The Impact Of Product Of Branding On The Sales Of Consumer Product
• The Impact Of Product Innovation On The Growth Of A Firm
• The Impact Of Application Of Marketing Concept In The Nigeria Public Sector Industry
• The Impact Of Advertising On The Company Marketing Growth
• The Impact Marketing Research On The Marketing Performance Of Soft Drink In Nigeria
• Effectiveness Of Marketing Promotions In The Sale Of Textile Products
• The Effect Of Sales Promotion As A Tool For Achieving Customers Brand Loyalty In The Table Water Industry
• The Effect Of Promotional Mix Marketing Of Airline Service In Nigeria
• The Effect Of Promotion Strategies On The Marketing Performance In Educational Services
• The Effect Of Product Re-Packaging On The Sales Revenue Of Companies
• The Effect Of Product Life Cycle On Organization Sales
• The Effect Of Personal Selling On Marketing Performance Of Industrial Product
• The Application Of Marketing Concept In The Nigeria Public Sector Company
• Strategic Marketing Planning As A Means Of Achieving Increase In Market Share In The Competitive Market
• Sales Promotion In Increasing The Levels Of Network Patronage In The Telecoms Industry In Nigeria
• Sales Promotion: A Tool For Achieving Customers Brand Loyalty In The Table Water Industry
• Sales Management In The Brewery Industry
• Relevance Of Marketing Information System In The Achievement Of Organizational Objective
• Strategies For Introducing A New Product In The Market
• Marketing Strategy For Airlines
• Marketing Research As A Instrument For Increased Profitability In Service Company
• Marketing Planning As A Means Of Achieving Increase In Market Share In Nigeria
• Market Segmentation As An Efficient Tool Of Achieving Increased Market Share
• Effective Sales Force Motivation As A Means Of Achieving Increased Market Share In A Competitive Industry
• Impact Strategic Marketing In Nigerian Banks
• Guerrilla Marketing For Improving Performance Of Marketing Of Hotel Services In Nigeria
• The Effect Of Test Marketing On Product Innovation
• Effects Of Television Adverting In Consumer Behaviour
• Effectiveness Of Strategic Marketing In Nigerian Banks
• Effective Branding Decision And Customers Choice Of Beverage
• Effects Of Job Satisfaction On Employee Performance
• Automatic In Business Organization
• An Evaluation Of Sales Promotion In Increasing The Levels Of Network Patronage In The Telecommunication Industry
• An Appraisal Of The Distribution Strategies Of Ice Cream Firm
• An Analysis Of The Impact Of Marketing Information System In New Planning Development And Planning
• A Critical Study Of The Impact Of Advertising On Consumers Patronage
• A Study Of The Product Distribution System In The Brewery Industry
• An Appraisal Of Marketing Mix Application In Retail Businesses
• The Effect Of Advertising On A Company’S Product
• Effect Of Marketing Planning On The Performance Of Service Organization
• The Effects Of Packaging On Sales Of Consumer Product
• Going Beyond Just Advertising And Its Impact To Sales Turnover Of A Company
• Impact Of Advertising On The Purchase Of Etisalat Recharge Cards
• Impact Of Sales Promotion On The Marketing Of Soft Drinks
• Importance Of Product Life Cycle In Marketing Organization
• Influence Of Advertisement In Consumer’S Buying Behaviour
• Influence Of Pricing Strategy On The Sales Of New Product
• Marketing Of Petroleum Products
• Marketing Strategies As A Technique For Profit Maximization In Manufacturing Enterprise
• New Product Development Test Marketing Prospect And Challenges
• Packaging As A Promotional Tools In The Marketing Of Consumer Goods
• Political Marketing In Nigeria ( Case Study of APC and PDP )
• Role Of Advertising In The Sales Of Nigeria Made Goods
• Role Of Marketing In Nigeria Banking Sector
• Service Delivery And Customer Satisfaction In Transport Business
• Significance Of Personal Selling In The Marketing Of Detergent
• Significance Of Price In Introduction Of New Product
• Significance Of Price On The Sales Of New Product
• Strategies For Marketing A New Product In A Saturated Market
• The Effect Of Advertising On The Sales Of Toothpaste
• The Effect Of Culture On Consumers Buying Behaviour
• The Effect Of Packaging On Consumer Buying Decision
• The Effect Of Packaging On The Sales Of A Company’S Product
• The Effect Of Promotional Activities On The Consumption Of A Company Product
• The Effect Of Purchasing And Supply Activities In Construction Industry
• Effect Of Television Advertisement On Buying Behaviour With Regards To Household Necessity
• The Effectiveness Of Advertising On The Marketing Of Consumes’ Product
• The Effects Of Sales Promotion On Consumer Buying Decision
• The Impact Of Advertising On The Buying Habit Of Rural Dwellers
• The Impact Of Advertising On The Consumption Of Noodle Foods
• The Impact Of Marketing Information System On Managerial Decision Making
• The Impact Of Product Quality On Consumer Brand Loyalty
• The Impact Of Promotional Activities On The Purchase Of A Company’S Product
• The Importance Of Branding And Packaging As A Means Of Sales Promotion In An Organization In Nigeria
• The Importance Of Packaging As A Promotional Tool In The Marketing Of Consumer Drinks And Food
• The Importance Of Packaging As A Tool For Implementing A Company Marketing Programmes
• Importance Of Promotion As A Component In The Marketing Mix Element On Profitability
• The Role Of Sales Promotion On The Profitability Of A Firm’S Product In A Depressed Economy
• The Significance Of Advertising In The Management Of Business Organization
• The Significance Of Product Quality In The Marketing Of Soft Drink
• The Significance Of Price In Consumer Purchase Decision
• The Significance Of Marketing Planning In A Business Organization
• The Significance Of Distribution In The Marketing Of Consumer Goods
• The Significance Of Brand Positioning In Marketing Activities
• Securing Customers Patronage Through Product Innovation In New Beverages Nigeria Limited
• The Impacts Of Pricing In Marketing Of Coke Drinks
• Impact Of Online Marketing On Small And Medium Enterprises
• Social Media: Effects On Market Share Improvement In The Service Industry
• The Impact Of Online Marketing On The Performance Of Small And Medium Scale Enterprises (SMES) In Nigeria
• The Influence Of Customer Relationship Management On The Sales Of KFC Products
• The Role Of Marketing Research In The Planning And Development Of A New Product
• Outsourcing As A Strategy For Reducing Overhead Costs
• Product Differentiation As A Survival Strategy In A Competitive Marketing Environment
• Product Failure: The Causes And Effects On The Nigerian Economy
• Public Services Marketing
• Application Of Marketing Concept In The Nigeria Public Sector Industry
• Effectiveness Of Trade Exhibition As A Marketing Tool In Small & Medium Scale Entrepreneurs
• Impact Of E-Payment On Online Shopping Behaviour
• Product Quality As A Basis For Consumer’S Patronage
• Marketing Strategies And Their Effects In Sales Expansion In Organisation
• The Marketing Strategy And Consumer Purchase Behavior
• Marketing Strategy In The Hotel Industry
• The Relevance Of Advertising As A Determinant Of Customer Patronage In The Fast Food Industry
• Relationship Marketing: A Necessary Tool For Organisational Performance
• Effect Of Celebrity Endorsement On Increased Sales Volume Of Guinness Malt Market (Distributor)

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