sample business plan for sports agency

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How To Write a Sports Agency Business Plan (Template, Sample)

NOV.28, 2022

1. Sports Agency Business Plan For Starting Your Own Company

This business plan outlines the formation of a sports agency. The business plan for a sports agency will help you in several ways to run your business more efficiently. First, it can assist you in defining your business goals and objectives. Secondly, it can help you formulate marketing strategies. As a third benefit, it can help you develop a good financial plan. The fourth benefit is the ability to assess your opportunities and risks. Finally, it can assist you in preparing your business for the future. 

Several sports businesses can benefit from this business plan, such as a gymnastic instruction business plan , personal training business plan , indoor sports complex business plan , fitness center business plan , etc.

2. Executive Summary

The business.

The [Company] is a professional [sports name] representation and scouting agency. The company will be based in [Country]. As a full-service provider of [sports name] representation services, the company will address the needs of domestic and international clients.

The agency’s focus will be on providing athletes with a well-rounded and comprehensive approach to enhancing their athletic, personal, and professional abilities. 

The sports agency business plan sample includes contract negotiation, player representation, player scouting, and player management. The company strives to provide our clients with the highest quality service and support so they can focus on their craft. It is our goal to help our clients achieve their goals, whether they are on or off the field.

Business Target

The company expects to generate revenue by charging commissions on contracts it negotiates for clients. The purpose of writing a business plan for a sports agency is to help in contract negotiation, marketing, public relations, financial planning, and investment advice.

The company aims to become the premier sports agency in [Country]. This goal will be achieved by expanding into new markets and acquiring other sports agencies.

3. Company Summary

Company owner.

[Company] will be owned by [owner name]. The company owner has put his time, money, and energy into starting the company and is experienced in sports. He has been serving in various sports agencies for the past 15 years.

Why The Sports Agency Is Being Started

The [owner name] had over 15 years of experience as a professional athlete, as well as experience working for a sports agency. His extensive experience in the sports industry has given him an understanding of how to start a sports agency business. His services will be available to athletes at all stages of their careers, from high school to professional. 

How The Sports Agency Will Be Started 

The sports management agency business plans to enhance this business in a way that every athlete will find it a perfect place for their representation, contract negotiation, marketing and branding, public relations, and event planning.

The operational business plan includes a small staff of employees, including a general manager, an assistant general manager, and a few support staff members. A variety of marketing techniques will be used to attract clients, including online advertising, print advertising, and word-of-mouth.

In collaboration with financial experts, [Owner Name] forecasts the following startup costs, including expenses, assets, investments, and loans.

Below is a list of detailed start-up requirements, total startup expenses, total assets, total start-up funding, total funding required, total assets, total liabilities, total planned investment, total capital, total liabilities, and total funding:

4. Services Of Sports Agency

The purpose of the business plan sports agency is to raise $, for the development of a sports management company, the services of the business plan include:

• Contract negotiation and execution with sports teams and leagues  
• Providing training, sponsorship, and financial advice to athletes 
• Providing endorsement and marketing advice to players 
• Supporting a player’s transition to retirement 
• Assisting the family of a player with concierge services 
• Organizing and executing special events for players or teams 
• Organizing a player’s or team’s travel and accommodations 
• Media relations assistance for a player 
• Maintaining a team’s website and social media accounts
• Provide athletes with an opportunity to showcase their talents in front of scouts and coaches by organizing tryouts and open practices
• Follow the latest developments in the sports industry
• In starting a sports management company, the owner has to hire professional staff and experienced management.
• Providing legal services to clients
• Helping the athletes with publicity
• Helping clients get the best insurance policies

5. Marketing Analysis

The most important component of a sports agency business plan example is its accurate marketing analysis. The company’s marketing analysis includes market trends, market segmentation, business target, and product pricing.

Market Trends

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The sports agency industry is predicted to grow in the number of agencies, clients, and money spent on its services in the next three years.

Marketing Segmentation

Marketing strategies for sports agencies in sports agency business plan examples vary depending on their target clientele. For example, if the agency targets professional athletes, its marketing strategy will make use of sports media, online advertising, and personal networking to reach this demographic. 

This business plan will explain how to start a sports management company that caters to both individuals and teams. The goal of this sports agency is to become the exclusive agent for all professional athletes in the United States. This will be accomplished by providing a higher level of service and support to clients than any other sports agency in the country. 

Product Pricing

Depending on the target market and the services provided, the price of a sports agency’s products can differ greatly. For example, a high-end sports agency that caters to professional athletes may charge a much higher rate than a smaller agency that caters to amateurs. The fees charged by sports agencies are usually hourly or flat.

6. Marketing Strategy Of Sports Agency

Competitive analysis .

According to the sports marketing agency business plan competitive analysis, the landscape of sports agencies is extremely competitive. Many large, well-established firms have been in business for many years. In addition to their substantial resources and experience, these firms are well-connected in the industry. Smaller firms are also trying to break into the industry.

Sales Strategy

After analyzing the sports agency business plan pdf which includes marketing analysis, the sales strategy is designed to generate revenue and profit for the company. This strategy includes a plan for marketing, advertising, and public relations. Additionally, it includes strategies for acquiring new clients, retaining existing clients, and expanding the company’s reach.

Sales Monthly

The Sports Agency plans to generate monthly income through the sale of sports performance training services. The sports performance training program will generate revenue for the agency by selling memberships.  According to our experts, the following sales are expected monthly.

Sales Yearly

The sports agency sales business generates revenue by selling sports merchandise, tickets, and other services. According to our experts, the following sales are expected yearly.

Sales Forecast

Our sports agency anticipates relatively consistent sales throughout the year. In terms of sales, we don’t expect any major spikes or dips, but rather a steady stream of revenue. Below is a forecast of our sales:

7. Personnel Plan Of Sports Agency

Company staff.

[Owner] will hire professional company staff in starting a sports agency business. The Company operations will require the following employees:

• VP of Business Development 
• VP of Client Services 
• VP of Marketing 
• Director of Human Resources 
• Director of IT 
• Financial Analyst 
• Administrative Assistant 

The support staff will also be needed, including but not limited to

• Receptionist 
• Office Manager 
• Accounting Clerk 
• Marketing Coordinator 
• HR Specialist 
• IT Specialist 
• Executive Assistant 

Furthermore, the company will need some field staff, including but not limited to

• Event Managers 
• Event Coordinators 

Average Salary of Employees

The average salary for sports agency employees is $60,000. The salary is based on the average salary of all employees, including those in administration, marketing, and sales.

8. Financial Plan For Sports Agency

Financial experts helped [owner] analyze the company’s financial needs and develop a financial plan for how to get into a sports agency. A three-year financial plan is developed by them to outline the company’s development.

Important Assumptions

The following are important assumptions for the financial plan of the sports agency:

Although these assumptions are quite conservative, deviations are expected to be limited to a level that won’t affect the company’s major financial strategy.

Brake-even Analysis

Below is a breakdown of the sports agency’s fixed and variable costs:

Table that shows monthly break-even Analysis

Projected Profit and Loss

The following is the projected profit and loss for a sports agency. 

Profit Monthly

Gross Margin Monthly 

Gross Margin Yearly

Projected cash flow.

The following column diagram shows the projected cash flow.

The following table shows detailed information about pro forma cash flow, subtotal cash from operations, subtotal cash received, subtotal spent on operations, subtotal cash spent, and general assumption.

Projected Balance Sheet

The following projected balance sheet shows data about the pro forma balance sheet, total current assets, total long-term assets, total assets, subtotal current liabilities, total liabilities, total capital, total liabilities, and capital.

Business Ratios

The following table shows data about business ratios, ratio analysis, total assets, and net worth.

• How do sports agencies make money? 

Sports agencies make money in many ways. They charge commissions on contracts they negotiate for their clients. Alternatively, they can charge a fee for their services, which could include marketing, public relations, and contract negotiations.

• How do sports agents get clients?

Sports agents gain clients by building relationships with coaches, scouts, and others in the industry. Additionally, they attend events and meet with potential clients.

Download Sports Agency Business Plan Sample in pdf

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How To Write a Business Plan for Sports Marketing Agency in 9 Steps: Checklist

By alex ryzhkov, resources on sports marketing agency.

• Financial Model
• Business Plan
• Value Proposition
• One-Page Business Plan
• SWOT Analysis
• Business Model
• Marketing Plan

Welcome to our blog post on how to write a business plan for a sports marketing agency in 9 simple steps. In today's ever-growing and competitive sports industry, a solid business plan is crucial for success. According to recent statistics, the sports marketing industry has seen remarkable growth, with a market size of over $6 billion in the US alone.

Conducting market research is the first essential step in developing your sports marketing agency's business plan. This involves studying the current market trends, consumer behavior, and the demand for sports-related marketing services. By understanding the market landscape, you can better position your agency and tailor your services to meet the needs of potential clients.

Identifying your target audience is crucial for developing effective marketing strategies. Determine the specific sports-related companies, teams, and athletes you want to cater to. Knowing your target audience will allow you to create customized marketing solutions that resonate with their interests and goals.

Defining your services and specialties is an important step in differentiating your agency from the competition. What unique value can you offer to your clients? Determine the range of services you will provide, such as athlete endorsements, sponsorships, brand partnerships, and event management.

Assessing the competition is vital to understanding the market landscape and identifying potential gaps in the market. Study the existing sports marketing agencies, their client base, pricing, and service offerings. This analysis will help you position your agency strategically and offer competitive pricing and services.

Creating a pricing strategy is a crucial aspect of your business plan. Decide whether you will charge clients on a commission basis or a project fee model. Determine your pricing structure based on the nature of the services rendered and the value you provide to clients.

Determining the organizational structure of your agency is essential for its smooth operation. Outline the key positions and roles within your agency, such as account managers, marketing specialists, event coordinators, and creative directors. This will help you allocate tasks and responsibilities effectively.

Identifying key team members and their roles is essential for assembling a strong and skilled workforce. Hire individuals with expertise and experience in sports marketing, digital advertising, event management, and public relations. Building a competent team will contribute to the success of your agency and the satisfaction of your clients.

The next step is to develop a marketing and advertising plan for your agency. Determine the mediums and channels you will utilize to promote your agency and reach potential clients. Embrace social media, digital advertising, and event sponsorships to enhance your agency's visibility and reputation.

Lastly, outline the financial projections for your sports marketing agency. This includes estimating your revenue, expenses, and projected growth over a specific timeframe. Analyze the potential income sources, such as commissions, project fees, and partnerships, to ensure a sustainable business model.

• Conduct market research.
• Identify target audience.
• Define services and specialties.
• Assess the competition.
• Create a pricing strategy.
• Determine the organizational structure.
• Identify key team members and roles.
• Develop a marketing and advertising plan.
• Outline the financial projections.

By following these 9 steps and developing a comprehensive business plan for your sports marketing agency, you will be well-equipped to enter and thrive in the fast-paced and exciting world of sports marketing. Stay tuned for more helpful tips and insights on growing your agency and achieving success in this dynamic industry.

Conduct Market Research.

Market research plays a crucial role in the success of a sports marketing agency. It helps you understand the current trends and demands of the sports industry, identify your target audience, and determine the competitive landscape. Here are some key steps to conduct effective market research:

• Define your research objectives: Clearly outline what you want to achieve through your market research. Identify the specific information you need to gather, such as the size of the target market, the needs and preferences of your potential clients, and the market gaps you can fill.
• Analyze industry data: Study industry reports, publications, and blogs to identify the latest trends, challenges, and opportunities in the sports marketing industry. Look for data on market size, growth rate, and potential target markets.
• Explore your target audience: Use surveys, interviews, and focus groups to gather insights from your potential clients and understand their preferences, challenges, and expectations. Identify their pain points and determine how your agency can add value to their businesses.
• Assess the competition: Research and analyze your competitors to understand their strengths, weaknesses, and market positioning. Identify gaps in the market that you can exploit and develop strategies to differentiate yourself from the competition.
• Identify emerging trends: Keep an eye on emerging trends in the sports marketing industry, such as the impact of technology, changes in consumer behavior, and new marketing platforms. Stay updated with the latest innovations and developments to ensure your agency stays ahead in a rapidly evolving landscape.

Tips for conducting market research:

• Utilize online surveys and analytics tools to gather quantitative data efficiently.
• Attend industry conferences and events to network and gain insights from industry experts.
• Stay active on social media platforms to monitor industry conversations and gather consumer feedback.
• Consider hiring external market research firms for in-depth analysis and comprehensive reports.
• Regularly review and update your market research to adapt to changing market dynamics.

Identify Target Audience.

Identifying and understanding your target audience is a crucial step in building a successful sports marketing agency. By knowing who your target audience is, you can tailor your marketing strategies and services to meet their specific needs and preferences. Here are some key steps to help you identify your target audience:

• Research the Sports Market: Conduct thorough market research to gain insights into the sports industry. This will help you understand the market trends, target demographics, and the specific needs and challenges faced by sports-related companies, teams, and athletes.
• Define Client Characteristics: Look for common characteristics among your potential clients. Consider factors such as industry segment, size, location, and target customers or fans.
• Segment your Audience: Once you have identified your potential clients, segment them into distinct groups based on their needs, preferences, and demographics. This will allow you to create targeted marketing strategies for each segment.
• Study Competitor's Clients: Analyze the target audience of your competitors to gain insights into their client base. This can help you identify any gaps in the market that you can target.

Tips for Identifying Your Target Audience:

• Conduct surveys or interviews with existing and potential clients to gather valuable insights.
• Utilize social media listening tools to monitor conversations and gather data about your target audience's interests and preferences.
• Stay updated on industry news and trends to understand the evolving needs and demands of your target audience.
• Consider partnering with market research firms or consultants to gain additional insights into your target audience.

By identifying your target audience, you can develop marketing strategies and services that effectively cater to their needs and preferences. This will not only help you attract and retain clients but also position your sports marketing agency as a trusted and valuable partner in the industry.

Define Services And Specialties

Defining your services and specialties is a crucial step in creating a successful business plan for your sports marketing agency. By clearly outlining the specific services you will offer and the unique expertise you bring to the table, you can differentiate yourself from competitors and attract the right clients.

Start by identifying the core areas in which you will specialize. This could include athlete endorsements, sponsorships, brand partnerships, event management, social media marketing, digital advertising, or any other specific service that aligns with your agency's capabilities.

Next, consider the specific sports industries or niches you will focus on. Are you targeting professional sports teams, individual athletes, sports apparel companies, or a combination of different clients? Identifying your target market will help you refine your services and tailor your marketing efforts.

Once you have defined your services and specialties, it's important to articulate them clearly in your business plan. Describe each service in detail, highlighting the unique value and benefits it brings to your clients. This will help potential clients understand how your agency can meet their specific needs and how you stand out from competitors.

• Consider conducting market research to identify the specific needs and pain points of your target audience. This will help you develop services that directly address their challenges.
• Stay updated with the latest trends and innovations in the sports marketing industry. This will enable you to offer cutting-edge services and stay ahead of the competition.
• Continuously evaluate and refine your service offerings based on client feedback and market demands. Adapting to the changing needs of your clients will ensure long-term success.

By clearly defining your services and specialties and showcasing the unique value you bring to the sports marketing industry, you will be well-positioned to attract and retain clients who are seeking tailored and comprehensive marketing solutions.

Assess The Competition.

Assessing the competition is a crucial step in developing a successful business plan for a sports marketing agency. By understanding who your competitors are and what they offer, you can identify opportunities, differentiate your agency, and develop strategies to gain a competitive edge.

When assessing the competition, start by conducting thorough research on other sports marketing agencies in your target market. Look for agencies that cater to similar clients or offer similar services. Pay attention to their strengths, weaknesses, and unique selling propositions.

Here are some key points to consider when assessing the competition:

• Services and Specialties: Evaluate the range of services and specialties offered by your competitors. Identify areas where they excel and areas where you can provide unique value to clients.
• Clientele: Determine the types of clients that your competitors serve. This will help you assess the demand for your services and identify potential gaps in the market.
• Pricing: Analyze the pricing strategies of your competitors. Determine if they charge clients on a commission basis or a project fee model. This will help you position your agency competitively in terms of pricing.
• Marketing and Advertising: Study the marketing and advertising tactics used by your competitors. Look for opportunities to differentiate your agency's approach and find unique channels to reach your target audience.
• Use online resources and industry publications to gather information about your competitors.
• Consider conducting mystery shopping or contacting past clients of your competitors to gain insights into their experiences.
• Identify gaps in the market or untapped client needs that your agency can fill to stand out from the competition.

Create A Pricing Strategy

When creating a pricing strategy for your sports marketing agency, it is essential to consider various factors to ensure profitability and competitive pricing in the market.

1. Determine your costs: Start by identifying the fixed and variable costs associated with your services. This includes expenses such as employee salaries, advertising costs, technology investments, and overhead expenses. Understanding your costs will help you establish a baseline for determining your pricing.

2. Analyze the market: Research and analyze the pricing strategies of your competitors to gain insights into the current market rates for sports marketing services. This will help you position your agency's pricing competitively while also considering the value you bring to your clients.

3. Consider client budgets and ROI: Take into account your target clients' budgets and their expected return on investment (ROI) when pricing your services. Ensure that your pricing aligns with the value you provide and the potential impact on your client's business.

4. Offer service packages: Consider offering different service packages that cater to varying client needs and budget levels. This allows you to provide options and flexibility, catering to a broader range of clients.

Tips for creating an effective pricing strategy:

• Research pricing models used by successful sports marketing agencies to gain inspiration and insights.
• Consider offering discounts for long-term contracts or bundled services to incentivize client loyalty.
• Regularly review and update your pricing strategy to ensure it remains competitive and aligned with market trends.
• Monitor the industry for any pricing changes or emerging trends that could impact your pricing strategy.

By carefully considering your costs, analyzing the market, and understanding your clients' needs, you can create a pricing strategy that positions your sports marketing agency competitively while ensuring profitability and client satisfaction.

Determine The Organizational Structure

Once you have conducted market research, identified your target audience, defined your services and specialties, assessed the competition, and created a pricing strategy, it’s time to determine the organizational structure of your sports marketing agency. The organizational structure will define the roles and responsibilities of each team member, ensuring that your agency operates smoothly and efficiently.

When determining your organizational structure, consider the following factors:

• Business Size: Assess the size of your agency and the number of employees you plan to hire. This will help you determine the number of departments and hierarchy levels needed.
• Departmental Structure: Determine the different departments within your agency, such as sales, marketing, operations, and finance. Each department should have a clear division of responsibilities.
• Reporting Structure: Establish reporting lines to ensure clear communication and accountability. Define who each team member reports to and who is responsible for making final decisions.
• Roles and Job Descriptions: Clearly define the roles and responsibilities of each team member. This will help avoid confusion and ensure that everyone understands their specific tasks and objectives.
• Team Collaboration: Encourage collaboration and teamwork within your agency. Foster an environment that promotes effective communication and the sharing of ideas among team members.
• Consider involving your team members in the decision-making process for the organizational structure. This will help ensure that everyone feels valued and invested in the success of the agency.
• Regularly review and update your organizational structure as your agency grows and evolves. This will help you adapt to changing market conditions and optimize your operations.

By determining a clear and efficient organizational structure, you will be able to streamline your agency’s operations, maximize productivity, and ultimately deliver exceptional results to your sports-related clients.

Identify Key Team Members And Roles

Building a strong and capable team is crucial for the success of your sports marketing agency. Identifying key team members and defining their roles and responsibilities is an essential step in developing a well-functioning and efficient organization. Here are some important considerations:

• Marketing Specialists: Hire individuals with expertise in sports marketing, branding, social media management, and advertising. These professionals will be responsible for developing and implementing marketing strategies that align with the agency's goals and objectives.
• Account Managers: Assign dedicated account managers to handle client relationships and ensure their needs are met. These individuals will act as the main point of contact between the agency and its clients, ensuring effective communication and client satisfaction.
• Sales Team: Build a team of experienced sales professionals who understand the sports industry and can successfully pitch and secure deals and campaigns for your clients. These individuals will play a crucial role in generating revenue for the agency.
• Creative Team: Employ creative talent such as graphic designers, content creators, and video editors. This team will be responsible for developing visually appealing and engaging marketing materials that effectively promote the agency's clients.
• Event Managers: Hire skilled event managers who can handle the logistics and planning of sports-related events and sponsorships. They will ensure the smooth execution of events and enhance the overall experience for both the clients and attendees.
• Administrative Staff: Don't forget about the administrative support staff who will handle day-to-day operations, scheduling, and administrative tasks. These individuals play an essential role in keeping the agency running smoothly.
• Ensure that each team member possesses the necessary skills and experience to excel in their respective roles.
• Encourage collaboration and open communication between team members to foster a productive and creative work environment.
• Provide ongoing training and professional development opportunities to keep your team members up-to-date with the latest industry trends and best practices.
• Regularly assess and evaluate the performance of your team members to identify areas for improvement and provide constructive feedback.
• Consider outsourcing certain tasks or services if it allows your agency to access specialized expertise or optimize resource allocation.

Develop A Marketing And Advertising Plan

Developing a comprehensive marketing and advertising plan is crucial for the success of your sports marketing agency. This plan will outline the strategies and tactics that will be used to promote your agency and attract clients. Here are some important steps to consider when creating your marketing and advertising plan.

• Identify Your Target Audience: Before you can effectively market your agency, you need to know who your target audience is. Determine the sports-related companies, teams, and athletes that you want to work with and tailor your marketing efforts towards them.
• Define Your Unique Selling Proposition: To stand out from the competition, you need to have a clear and compelling unique selling proposition (USP). Identify what sets your agency apart from others and how you can offer value to your clients.
• Create a Brand Identity: Develop a strong brand identity that reflects your agency's expertise and values. This includes designing a logo, selecting colors and fonts, and creating a consistent visual style for all marketing materials.
• Develop a Content Strategy: Content marketing is a powerful tool for sports marketing agencies. Create a content strategy that includes producing high-quality blog posts, videos, and social media content that showcases your agency's knowledge and expertise in the sports marketing industry.
• Utilize Social Media: Social media platforms such as Facebook, Twitter, and Instagram can be highly effective in reaching your target audience. Develop a social media strategy that includes regular posting, engaging with followers, and running targeted ad campaigns.
• Attend Industry Events: Building relationships and networking in the sports industry is crucial for the success of your agency. Attend sports industry events, conferences, and trade shows to meet potential clients and showcase your services.
• Offer free consultations or workshops to showcase your expertise and attract potential clients.
• Collaborate with influencers or sports personalities to extend your reach and credibility.
• Stay updated on the latest marketing trends and technologies to ensure your strategies are current and effective.
• Monitor and analyze your marketing efforts to determine what strategies are working and adjust accordingly.

Outline The Financial Projections.

As part of your business plan for a sports marketing agency, it is crucial to outline your financial projections. These projections provide a detailed view of the agency's expected revenue and expenses over a specific period, usually three to five years. By estimating your financial performance, you can determine the viability and sustainability of your business idea, as well as attract potential investors and lenders who may require this information.

1. Revenue Forecast: Start by estimating your agency's sources of revenue. This can include projected income from commission fees, project fees, or retainer-based contracts. Consider historical data, market trends, and potential client acquisition to develop realistic revenue targets.

2. Expense Projections: Identify all the costs associated with running your sports marketing agency. This can include personnel salaries, office space rent, technology expenses, marketing and advertising expenditures, and any other operational costs. Be thorough in your estimation to ensure accuracy.

3. Break-Even Analysis: Determine the point at which your agency's revenue covers all expenses, resulting in neither profit nor loss. This analysis helps you understand how long it will take for your business to cover its costs and become profitable.

• Consider industry benchmarks and consulting with financial professionals to ensure your projections are realistic and aligned with market expectations.
• Regularly review your financial projections and revise them based on actual performance to make informed decisions.
• Include alternative scenarios in your projections, such as best-case and worst-case scenarios, to assess potential risks and mitigation strategies.
• Remember to account for any potential legal and regulatory costs to ensure compliance with sports marketing industry standards and regulations.

4. Cash Flow Analysis: Examine the expected inflows and outflows of cash for your agency. Cash flow projections provide insights into the timing of revenue collection and outgoing expenses. A healthy cash flow is vital for operational needs and financial stability.

5. Financing Requirements: Assess if your agency will require external financing, such as loans or investments, to support its growth and initial setup costs. Seek out potential financing options and outline how this capital will be utilized in your financial projections.

6. Financial Ratios: Calculate important financial ratios that reflect your agency's financial health, such as gross profit margin, net profit margin, return on investment (ROI), and liquidity ratios. These ratios help assess your business's efficiency, profitability, and ability to meet financial obligations.

By outlining your financial projections in your business plan, you demonstrate a thorough understanding of the financial aspects of your sports marketing agency. This information not only provides valuable insights for your operations but also serves as a compelling tool when seeking funding or partnerships.

Writing a business plan for a sports marketing agency requires careful research, analysis, and strategic thinking. By following the nine steps outlined in this checklist, you can create a comprehensive and actionable plan that will set your agency up for success. Remember to tailor your strategies to the unique needs and preferences of your target audience, and constantly monitor and adjust your approach to stay ahead of the competition. With a well-defined plan in place, you can confidently launch and grow your sports marketing agency.

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How to Write a Youth Sports Business Plan

Understanding the youth sports market

Youth sports business plan template, executive summary, organization summary, market analysis summary, strategy and implementation, financial plan, marketing plan, performance metrics and evaluation.

• Growth Opportunities and Future Plans 
• Training Programs : Group and individual coaching sessions for various sports, focusing on skill development, fitness, and game strategy.
• Leagues and Tournaments : Organized competitions for different age groups, with emphasis on teamwork, sportsmanship, and fair play.
• Camps and Clinics : Specialized programs during school breaks and holidays, featuring guest coaches and experts in various sports disciplines.
• Sports Equipment and Merchandise : Sale of sports gear, uniforms, and Eastland Bobcats branded apparel.
• Community Outreach : Build relationships with local schools, community centers, and sports clubs to promote our programs and recruit new athletes.
• Marketing : Develop a strong online presence through our website, social media channels, and email campaigns. Use local media outlets and sponsored events to increase brand awareness.
• Partnerships : Secure sponsorships from local businesses and organizations to offset costs and provide additional resources for our programs.
• Continuous Improvement : Regularly evaluate our offerings, coaching methods, and facilities to ensure the highest quality and relevance for our athletes.
• Funding Sources : Membership fees, training program fees, league and tournament registration fees, equipment and merchandise sales, sponsorships, and facility rental income.
• Expenses : Facility maintenance and improvements, staff salaries, marketing and promotional costs, equipment purchases, insurance, and licensing fees.
• Financial Projections : Detailed projections for revenue, budget , expenses, break-even, and cash flow over a three-year period, with annual growth rates and profitability targets.
• Website : Develop a user-friendly and informative website that showcases our programs, services, and facilities. Include registration forms, payment options, and regular updates on events and achievements.
• Social Media : Share news and updates, and showcase our athletes' accomplishments on platforms like Facebook, Instagram, and Twitter.
• Local Advertising : Place ads in local newspapers, magazines, and online community forums, targeting families with children in our age range.
• Community Events : Promote our programs at local events, such as fairs, festivals, and sports tournaments.
• Referral Program : Encourage word-of-mouth marketing by offering discounts or incentives to current participants who refer new athletes to our organization.
• Enrollment Numbers : Monitor the number of athletes enrolled in our programs and the retention rate of existing participants.
• Revenue : Track revenue generated from various sources, including program fees, merchandise sales, and sponsorships.
• Customer Satisfaction : Gather feedback from athletes and their parents through surveys, testimonials, and informal conversations to gauge satisfaction with our initiatives and identify areas for improvement.
• Athlete Development : Analyze our athletes' progress, both on and off the field, to ensure our programs are fostering healthy development.

Growth Opportunities and Future Plans

• Facility Expansion : Acquire additional land or facilities to accommodate a growing number of athletes and expand our range of sports and programs.
• Scholarship Program : Ensure equal access to our programs by providing financial assistance to athletes from low-income families.
• Coach Development : Implement ongoing training and professional development opportunities for our coaching staff to enhance their skills and stay current with industry trends.
• Partnerships : Explore opportunities to collaborate with other sports organizations and community groups to enhance our programs and reach a broader audience.

Tips for running a youth sports organization

1. get a youth sports management platform.

• Create a professional website using customizable templates. 
• Provide seamless online registration for parents. 
• Manage schedules for practices, games, and other events. 
• Communicate with parents and coaches through email and text. 
• Run background checks and manage athlete rosters. 

2. Choose a niche

3. find a good location and facilities, 4. market your league , social media, sponsorship opportunities, local events and networking, 5. get your licenses and permits, 6. obtain insurance, create your youth sports business plan today.

• Sep 4, 2020

Sports Agency Business Model

When most people think of a sports agency, they think of massive company headquarters, signing all star clients to million dollar contracts and expensing staff meals at swanky steakhouses in Beverly Hills. I can't speak for everyone, but at Kreation Talent Agency , we're not quite at that level yet. We'll get there!

The truth is, there are massive differences between boutique sports management firms and large sports agencies. For visual purposes, the diagram below shows a few smaller agencies vs a handful of the big boys. I have been lucky enough meet agents and leaders from almost every single agency on here, and they are all winners. One is not objectively better than the other. They are just different! And like anything in life, before you try to argue why one is better than another, you need to identify exactly what you are looking for if you are a player. And exactly what type of client you are looking for if you are an agent.

I've identified three main differences between boutique agencies and large agencies.

So we will split this lesson into those respective parts -- capital, number of clients, strategic model.

#1 : Capital

Capital is just a term for financial assets. And in this case we are only going to be referring to cash available. I think most of us can agree that the old saying, "money speaks," has some legitimacy.

If you have money, or access to money, you have more leverage than those who don't. Large agencies typically have more capital than small agencies. And that opens the door to be able to pay for some of the operating expenses that lead to revenue production.

We will save the operating expense deep dive for another time. But for now, take a look at a few things that agencies need capital for. Next time you see someone get their name called on draft night, please start to understand how much time, effort and capital went into that process! Depending on the size of the agency and the level of player, these costs could vary. But trust me, some of them add up quickly!

- Recruiting (flights, hotels, meals, player loans)

- Pre-draft Training (skills coach, accommodations, nutrition, strength & conditioning)

- Salaries/Administrative (some agents on salary + commission, additional internal positions)

- Marketing (website, social media management, PR, graphic design, video production)

- Other (office space, gym rentals, everyday travel & entertainment, legal costs, etc)

Just to give you a cashflow reference, take a look at the top 3 most valuable sports agencies as of last fall ( via Forbes ).

Excel had $3.6 billion under contracts, with maximum possible commissions of $172 million.

Wasserman had $4.2 billion under contracts, with maximum possible commissions of $209 million.

CAA had $10.9 billion under contracts, with the potential to earn $65 million in commissions last year alone!

That's enough capital for some top notch client servicing if you ask me.

#2 : Number of Clients

Over the three years that KTA has been in existence, I have never had more than 10 clients at one time . I learned as quickly as I started that client turnover fluctuates rapidly. Unfortunately thats a reality in this business. Some guys just don't reach the level you hoped for. Some guys identify passions outside of putting the ball in the hoop (shoutout CJ, Mike and Isaac who all used basketball as a stepping stone to something bigger than themselves). And then there are some guys just believe they are better than they are, and place the blame on the agent for not making enough money. I'll be doing a deep dive on what happens when players fire their agent later this month. You definitely won't want to miss that ;)

As you go up the ladder, mid size agencies might have anywhere between 10-25 clients .

And once you start talking about the mega agencies, it's not uncommon to see 40+ players under representation.

[ New Trend Alert ] I will say that I've seen a trend over the past two off-seasons for some small boutique agencies to sign a few dozen rookie clients. Which shifts them into the category of representing 40-50+ players. And these are definitely not mega agencies. As mentioned several times throughout the series - to each their own! There's no textbook formula for success.

The question you have to ask yourself as an agent is, "how many clients can I have while still making sure I service each guy properly." This is a time consuming business. There is a point where you just can't divide the hours in the day by the number of clients you need to take care of.

Side note: not all players need to be best friends with their agent and on the phone with them 24/7. Everyone has their own strategy and needs. Some operate better with lots of agent involvement. Some operate better with little.

#3 : Strategic Model

The strategic model of each agency can mean very different things. Especially with the overseas market.

Here in the states, the model is pretty self explanatory. If you recruit and sign a NBA prospect, you are most likely going to interact directly with NBA front offices on behalf of your client.

The overseas strategy is quite different for most agencies here in the states. Most US based agencies have partner agencies overseas. Some partnerships are exclusive to specific markets, which means your clients technically could have 5 agents in addition to you. Some partnerships are more widespread, and include exclusivity in multiple regions.

Personally, my strategy overseas the past three years has been to go direct to team. Why? A few reasons.

For starters, I have spent most of my time living out of a suitcase, boots on the ground, developing face to face relationships with teams in 30+ countries. The second part involves trust and efficiency. If you're playing a game of telephone, would you rather speak directly to the source of the information or have that information passed along through a middleman, sometimes multiple middlemen? The last part is pure business. If you had the ability to receive 10% commission or split that commission with a partner, which would you choose?

Remember, that is the 30,000 foot view. There are plenty of reasons to use a partner agency. And most of the time it makes your life easier! Personally, I have met some really impressive agents overseas, some of which have turned into close friends and a few have even helped me obtain a contract for my clients! But so far I have found the attempt to make agency partnerships has proved unsuccessful more times than successful. As a businessman and a leader, it's imperative that I have an open mind. So as I continue to grow and scale my business, maybe my strategy will change. Bottom line, no matter what your strategy is as an agent, you must understand how the business works.

The majority of players who want to become a pro dream of signing with a big agency because they are "safe" -- they have the brand name, the high profile clients, the resources and most importantly, a history of getting the job done! All of those things are very true! But the majority of players don't realize that smaller agencies often have the same skills as larger firms, and in addition they can usually work more closely with you.

Remember, this is not about recommending one type of agency over the other, it's simply pulling back the curtains so you can explore the business yourself. Alright.... fine... this is also a little bit about showing the small agencies some love, because they are often overlooked and under appreciated ;)

If you like what you've been reading, and still want to learn more, check out the Sports Agent Educational Journey !

During "The Sports Agent Educational Journey" You Will:

Understand the basic framework of a day in the life of a sports agent

Comprehend the business models and strategy of sports agencies

Learn where to go and how to apply for your agent certifications

​Identify where your skill sets can add value to an agency

Be given access to tools used by current sports agents

Differentiate yourself from other aspiring agents

​and much more...

If you missed the previous parts of this series, check out the links below:

Part One: So You Wanna Be An Agent?

Part Two: How Do Agents Make Money?

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Duncan Lloyd, Agent & President of DML, Ltd.

Darren Angell, Asst to the Head Coach at Furman University

How to Start a Sports Agency

Rhian Jones

A sports agency is a lucrative venture anyone with the right skills and resources can start. As of 2022, the celebrity and sports agents industry revenue stands at $10.5 billion and is expected to increase by 7.6%. There’s no better time for an aspiring entrepreneur to start a sports agency than now.

And you don’t even need much money to start. You can begin as a sports agent if you have the right skills and talent. But one thing is for sure, running a successful sports agency requires great instincts and strong business acumen. Here are helpful tips anyone can use to start and run a successful sports agency.  

Get a Degree

Running a sports agency is more of client management. Negotiating deals, handling contracts, overseeing endorsements, and payments will be routine practices for you. A bachelor’s degree in finance, business administration, public relations, or a background in legal studies is vital for a prospective sports agent. Also, remember you can’t do it all by yourself, but you can always hire experts to do the work for you as the agency grows.

Pass a Sports Agency Exam

You’ll only attract high-profile clients to your agency if you can demonstrate professionalism in your work. This is only possible if you have the right certification. You need to pass sports agency exams and must acquire proper licenses to operate legally. Certifications can instill confidence in potential clients about your capability to handle all business matters with the highest level of professionalism.

Create a Business Plan

Any great business idea starts with a business plan, and a sports agency must have one. The business plan must clearly outline long and short business goals and how the business intends to accomplish them. It may also include all the agency’s expenses, such as travel costs, licensing, and professional fee requirements. The good news is you may not require a lot of money to start a sports agency. You can easily bootstrap it using your savings or get a title loan estimate on the amount you qualify for if you use your car as collateral. 

Brand Your Office

Your office branding should communicate confidence and success to potential clients. Choose a strategic location for professional sports teams and brand it to create a statement about your services. Create both an online and offline portfolio of your sports agency. 

Note that this is a highly competitive industry, so you must invest in your brand if you want to stand out. Flyers, company business cards, and other promotional activities will go a long way in furthering your branding and marketing efforts. As a sports agent, the more deals you can close, the higher your income.

Attend Sporting Events

Once everything is in place, start attending amateur sporting events and take note of promising talent. During such events, you’ll learn more about potential clients’ strengths and weaknesses. You can use the information to your advantage when you finally decide to approach them. 

Introduce your agency and express your interest in representing them. However, avoid trying to sign players during their amateur years because you don’t know who will succeed and who won’t. Just let them know of your willingness to represent them in the future.

CompleteBizPlans.com

Making Business Planning Easy

Sports Agency Business Plan

Your interactive financial dashboard allows you to see in real-time how your model changes based on your inputs. Please view the video below!

1.0 Executive Summary

The purpose of this business plan is to chart the continued development of a sports agency based in Los Angeles, California. Sports Agency, LLC (“the Company”) was founded by Jonah Simmons. The Company will provide a broad range of representation for professional and up-and-coming athletes on the collegiate and professional level. The business will also provide investment management and financial planning for its clients. At this time, Sports Agency, LLC is seeking $200,000 via a private investment in order to launch operations.

1.1 The Services

The primary revenue center for the business comes from the ongoing representation of professional and collegiate athletes that are expected to turn pro within three years. The Company will handle contract negotiations while also providing ongoing public relations on behalf of clients. The Company will receive a fee of 10% to 15% on all income generated by the client.

In addition to providing contact negotiation and representation services, the Company will also manage investments on behalf of clients. It is no secret that many professional athletes often struggle with their finances once their careers are completed. The Company will employ qualified financial planners to ensure that clients maintain and growth their wealth. Many clients that retire are expected to continue to use the Company’s management services. These operations will produce highly recurring income for the business.

Chapter three of this document will further discuss the operations of this sports agency.

1.2 Financing

As stated above, the Company is seeking to work with a private investor in order to acquire $200,000 of startup capital. These funds will be used to develop the Company’s office in Los Angeles, capital to implement a marketing campaign to recruit clients, and general working capital. Given Mr. Simmons’ extensive contacts in this field, he will be able to quickly develop a expansive client base within the first six months.

Once the business becomes highly established, the Company could acquire additional capital in order to maintain offices throughout the entirety of the United States.

1.3 Mission Statement

Sports Agency’s mission is to provide its clients outstanding reputation that provides them with immense compensation for their athletic abilities. The Company is also committed to increasing the wealth of clients through its financial planning services.

1.4 Management Team

Jonah Simmons has been involved with sports representation for the past six years. He will be able to properly represent clients and their matters throughout the life of the business.

1.5 Revenue Forecasts

1.6 Expansion Plan

Mr. Simmons intends to develop numerous offices throughout the United States in order to recruit potential clients, especially up and coming athletes on the college level. The business will also expand its investment management operations as these services produce recurring income.

2.0 Company and Financing Summary

2.1 Registered Name and Corporate Structure

Sports Agency, LLC.

2.2 Required Funds

Mr. Simmons requires $200,000 to launch the operation of Sports Agency, LLC.

2.3 Investor Equity

An investor is expected to receive a 25% equity interest in the business.

2.4 Management Equity

Jonah Simmons will own 75% once the requisite capital is required.

2.5 Exit Strategy

Divesting this business to a third party will be a complicated process. A new owner would need to be properly introduced to all existing clients. It is expected that a transition would take 18 to 24 months. In this event, the Company will hire a qualified investment bank to manage the sale in tandem with Mr. Simmons.

3.0 Operations

As stated earlier, Sports Agency will provide a broad range of representation services specific for both collegiate level and professional athletes. Most importantly, the business will provide contract negotiations services. In regards to billing, the Company will receive a fee equal to 15% of all income earned. These fees may be reduced for clients that generate in excess of $10,000,000 per year. This service, as a value-added benefit to clients, will also include personal representation in regards to media matters. The business will act as the spokesperson for the client while concurrently administering their social media presence. As fans love interacting with players when they are off the field, Management sees a substantial opportunity to create a differentiating factor.

A major component of the Company’s operations will come from investment management services. There is an usually high percentage of professional athletes that have financial issues once they retire. The Company, as part of taking a holistic approach to helping its clients, will provide comprehensive financial management services. This will include financial planning, estate planning, college education fund management, and trusts establishment. This aspect of operations will produce recurring income from assets under management fees. It is expected that clients that were represented by the firm during the course of their careers will remain with Sports Agency, LLC for their financial management needs.

4.0 Strategic and Market Analysis

4.1 Economic Outlook

At this time, the current outlook for the US economy is relatively strong. Although there have been significant issues with inflation, newly implemented monetary policies have caused a substantial abatement for this matter. Unemployment rates continue to surprise economists as they have remained at historical lows despite higher levels of inflation and interest rates.

Any issues with the economy will not impact the Company’s ability to generate revenue and remain profitable. Sports and sports entertainment demand remains strong in any economic climate given its relatively low cost. The Company’s clients will continue to need comprehensive representation and management as they progress through their careers. Additionally, as a function of revenue, the Company will have controllable fixed operating costs.

4.2 Industry Analysis

Currently, sports agencies generate in excess of $18 billion per annum. There are 35,000 companies that render these services. It should be noted that some sports agents concurrently work as an attorney for the client. The Company will not operate in any legal capacity when representing a professional athlete.

One of the common trends within this industry is to work in an integrated capacity as it relates to concurrently providing public relations management, investment management, and social media management. As discussed earlier, Sports Agency, LLC will integrate all of these services into its operations.

The industry’s growth will remain in lockstep with the continued demand for sports entertainment within the United States.

4.3 Customer Profile

Any person that is currently a professional athlete or is likely to be drafted into a professional league is a potential client of Sports Agency, LLC. As this business will be a relatively new enterprise, the Company will target college athletes that are likely to become professionals within the next two years. It is expected that these individuals will receive contracts for $500,000 to $1.2 million per year.

A the Company expands its reputation, the Company will work with players that can command a $2 million to $10 million salary. The business will provide its services to people that play baseball, basketball, football, hockey, and soccer.

4.4 Competition

Sports agencies are highly lucrative enterprises once they establish a roster of professional athletes. Within all major metropolitan areas, there are a number of agencies that recruit players that are currently professionals as well as up and coming players that have the ability to be drafted. One of the ways that this sports agency will differentiate itself from other firms is that the Company will provide marketing and investment management as part of its suite of services. This will allow clients to access all of their professional management needs from one firm.

In this section, you can further discuss ways that you will provide a level of service that is not common among other sports agencies.

5.0 Marketing Plan

Given the substantial amount of competition in this field, sports agencies need to engage in a number of marketing strategies that increase their visibility among professional athletes. The Company will engage a broad-based marketing campaign that uses direct outreach programs, online marketing, and networking with other entities in these field.

5.1 Marketing Objectives

• Develop ongoing relationships with collegiate level athletic directors in order to increase awareness among college players.
• Use social media to showcase the Company’s services to players that indicate that they are draft eligible.
• Use direct outreach programs at high schools and colleges to recruit players that show tremendous athletic talent.

5.2 Marketing Strategies

Sports Agency, LLC will focus on developing ongoing relationships with athletic directors, coaches, and athletic support staff among numerous entities throughout the United States. The initial focus of these operations will be within the Los Angeles metropolitan area before the Company expands to a national level. The Founder will directly contact these individuals in order to understand which players will most likely enter the field of professional sports within their careers. The Company will distribute substantial sales literature that showcases the holistic nature of the agency’s operations.

In regards to the Company’s online marketing strategies, the business will maintain a content-rich website that showcases the entire suite of sports representation, investment management, and PR services offered by the business. The Company’s web address will be prominently displayed on all marketing materials distributed by the business. On social media platforms, the Company will use targeted advertisements among college students that indicate that they are enrolled in an athletic program at their respective college or university. Management intends to allocate 40% of its aggregate marketing budget towards these operations.

Management and staff agents will frequently attend sports expositions and conventions in order to showcase services to potential clients. The Company will engage at least four events per year.

The Company will work with a professional advertising firm in order to have traditional ds placed among publications that are specific for collegiate sports. This will allow the business to have greater brand name visibility from the onset of operations. This type of marketing will be conducted throughout the life of the business.

6.0 Organizational Plan and Personnel Summary

6.1 Corporate Organization

6.2 Payroll

6.3 Management Biographies

In this section, you should discuss your experience in the field of professional sports management. You can include information such as any licenses that you may hold, your CV, and a discussion about why you will be able to make your sports agency highly successful.

7.0 Financial Plan

7.1 Underlying Assumptions

• An investor will contribute $200,000 for the development of Sports Agency, LLC.
• The Company will have an annual growth rate of 20%.
• The Company will not acquire any debt during the next three years.

7.2 Sensitivity Analysis

The Company’s revenues are fully immune from negative changes in the economy. The business, once it establishes a substantial client base, will be able to generate ongoing revenues from the wide range of representation services showcased earlier. The business’ controllable and fixed operating costs will further contribute to the economic stability of Sports Agency, LLC.

7.3 Source of Funds

7.4 Profit and Loss Statement

7.5 Cash Flow Analysis

7.6 Balance Sheet

7.7 Breakeven Analysis

7.8 Business Ratios

Create Your Corporation

How to Launch Your Own Sports Marketing Agency: A Step-by-Step Guide

Learn how to start your own sports marketing agency in this step-by-step guide. Discover how to build a business plan, find athletes to represent, negotiate sponsor deals and more.

If you have a passion for sports and business, starting a sports marketing company could be an exciting new venture. Sports marketing firms help connect athletes, teams, and brands through sponsorships, endorsements, and other promotional partnerships. While launching any new business comes with risks, the sports industry continues to grow and offers many opportunities for savvy entrepreneurs. In this guide, we'll walk you through how to start your own sports marketing agency, from developing a business plan to signing your first clients. With hard work and persistence, you can build a thriving company at the intersection of sports and marketing. Let's dive in!

The Sports Marketing Landscape

The sports marketing industry targets major brands, athletes, sports teams, and sports organizations. The audience can range from local to global, depending on your specific niche. For example, you may focus on marketing partnerships for major professional sports teams, individual elite athletes, college sports programs, or youth sports organizations in your local community. The industry itself continues to grow, fueled by rising sports participation, the popularity of fantasy sports and esports, and the increasing value of sports media rights and sponsorships. According to PwC, the global sports market is projected to reach $73.5 billion by 2019. This growth means many opportunities for sports marketers to connect brands and properties in authentic, meaningful ways.

Your Sports Marketing Services

As a sports marketing agency, your core product is connecting brands and properties through sponsorship and promotional partnerships. However, the specific services you offer can vary depending on your niche and target clients. Some possibilities include: • Sponsorship acquisition - Helping brands find and secure sponsorships with sports teams, athletes, events, etc. This could include developing proposals, negotiating deals, and managing ongoing partnerships. • Athlete representation - Acting as an agent to represent individual athletes in endorsement deals and promotional opportunities. You would help build the athlete's brand and connect them with aligned sponsors. • Event marketing - Assisting with the marketing, sponsorship, and promotion of sports events like tournaments, races, youth camps, and more. This can include finding event sponsors, handling social media, and driving attendance and participation. • Branded content creation - Producing content like commercials, social media campaigns, and web series to help sports brands and sponsors engage their audiences. This is an opportunity to leverage your creative skills and relationships within the sports industry. • Public relations - Helping clients build strategic media relations campaigns to raise brand awareness and strengthen their reputations with key stakeholders like fans, sponsors, and sports organizations. To stand out, focus on a specific niche, develop a roster of talented athletes or notable sports properties, and build a reputation for securing high-value, customized partnerships. Deliver your services directly to clients and through mutually beneficial partnerships with brands, athletes, teams, and organizations in your target market. With experience, you can expand into related areas and build a full-service sports marketing powerhouse. The key is starting small, delivering amazing results, and growing from there.

The Economics of Sports Marketing

The costs and pricing models for a sports marketing agency can vary significantly depending on your specific services and target clients. In general, the major costs include: • Employee salaries and benefits - For account managers, salespeople, content creators, public relations specialists, and support staff. Salaries will depend on experience and location. • Office space and equipment - If you have a physical office. You'll need furniture, technology, and other supplies. • Travel - To meet with clients, attend events, scout for new opportunities, etc. Travel costs will depend on your geographic focus. • Marketing and advertising - To promote your agency and attract new clients. This could include a website, social media, print materials, sponsorships, and more. • Revenue sharing - If you represent athletes or have partnerships with sports organizations. You'll negotiate a percentage of the deals you secure on their behalf. • Additional services - Like legal, accounting, and insurance. You'll want to properly establish and protect your business. For pricing, you have several options: • Commission-based - Charge a percentage (typically 10-20%) of the total value of sponsorship deals, athlete contracts, or promotional partnerships you secure. This aligns your incentives with your clients' success. • Retainer-based - Charge an upfront monthly or annual fee to provide ongoing services like public relations, content creation, or event marketing. Retainers provide predictable revenue but may limit potential upside. • Project-based - Charge a one-time fixed fee for specific short-term projects like creating a social media campaign, producing commercials, or renegotiating a major sponsorship deal. • Hybrid model - Use a combination of commissions, retainers, and project fees. For example, charge lower retainers plus a percentage of any new deals secured. Or include project fees in addition to ongoing retainer payments. The specific pricing and fees you can command will depend on your experience, expertise, and reputation. As a new agency, you may need to start with lower retainers and commissions to build your credibility. But by delivering great results for your initial clients, you can quickly increase your fees and accelerate growth. With hard work and persistence, a sports marketing agency can be very profitable.

Marketing Your Sports Marketing Agency

To attract new clients and build your business, you'll need to implement an effective marketing strategy for your sports marketing agency. Some of the key components include: •Search Engine Optimization (SEO) - Optimize your website content for search engines like Google to rank higher in results for terms like "sports marketing agency," "athlete sponsorship," and "sports event marketing." Focus on your location and any niche areas of expertise. SEO can drive organic traffic and leads over the long run. •Social media marketing - Build a social media presence on platforms like LinkedIn, Twitter, Instagram, and Facebook. Post updates about your agency, share industry news and insights, promote your clients' successes, and engage with your target audiences. Aim for consistent posting across channels to raise brand awareness and stay top of mind. •Content creation - Develop a content strategy to demonstrate your sports marketing expertise. Publish blog posts, videos, photos, case studies, and other content highlighting your services, experience, accomplishments, and thought leadership. Share content on your website and social media to attract new visitors and leads. •Direct marketing - Reach out to potential clients directly through calls, emails, networking, and in-person meetings. Build personal relationships, share details about your services, and try to schedule follow-up discussions. While time-consuming, direct outreach can be an effective way to find new opportunities, especially when you're first getting started. •Referral marketing - Ask existing happy clients to refer your agency to others who may need your services. Referral marketing is a great way to find new clients because the referral comes from a trusted source. Offer discounts or other incentives for clients who refer new paying customers. •Industry events - Attend relevant conferences, tournaments, meetings, and other events to network and connect with potential clients and partners. Set up a vendor booth, sponsor the event, speak on a panel, or organize informal meetups. Look for opportunities to raise brand awareness and start new conversations. With a mix of online and offline marketing strategies, you can build awareness of your sports marketing agency, attract high-quality leads, and turn new contacts into long-term clients. Be patient and consistent, as it can take time to build trust and sign major new partnerships. But by delivering results, your marketing efforts will gain momentum through word-of-mouth and referrals.

Sales Strategies for Your Sports Marketing Agency

To sign new clients, you'll need to implement an effective sales process. Some key steps include: •Identify prospects - Build a list of potential clients like sports brands, athletes, teams, and event organizers in your target market. Research their current marketing activities and look for opportunities to provide value. •Create tailored proposals - For each prospect, develop a customized proposal highlighting your relevant experience, services, and recommendations to meet their specific needs. Proposals should demonstrate your understanding of the prospect's goals, challenges, and brand. •Contact and schedule meetings - Reach out to your prospects through calls, emails, and in-person meetings. Explain why you're contacting them and try to schedule follow-up discussions to explore their needs in more depth. Come prepared with questions to uncover pain points you can address. •Build trust and rapport - During discussions, focus on listening to the prospect and determining how you can support their success. Share relevant case studies and examples of your work. Be transparent about your fees and responsive to any concerns. Building a personal connection will make clients more willing to sign with your new agency. •Negotiate partnerships - For interested prospects, work to negotiate a partnership that benefits both parties. Be flexible in your pricing and open to alternative models like lower retainers plus performance incentives. Look for win-win deals that will lead to long-term, mutually profitable relationships. •Provide amazing service - Once you sign a new client, deliver results and over-the-top service to keep them happy. Meet or exceed all obligations in your contracts and agreements. Go above and beyond to build trust and position your agency as a valued long-term partner. •Ask for referrals - If you do an exceptional job for your clients, don't be afraid to ask them for referrals to new prospects. Offer incentives like discounts or extra promotional value for any new clients they refer. Referrals from happy existing customers can be one of the best ways to find new opportunities. With a systematic sales process, patience, and persistence, you can build a roster of satisfied sports marketing clients. Focus on listening, customizing your approach, and providing real value - not just selling your services. By putting your clients' needs first, you'll establish the long-term partnerships that fuel business growth.

Operations and Execution

To run a successful sports marketing agency, you need to establish efficient operations and processes to deliver for your clients. Some key areas to focus on include: •Staffing - Hire experienced account managers, salespeople, content creators, and support staff to help manage partnerships and the day-to-day work. Provide training to ensure high quality and consistency. •Project management - Develop a structured process to keep sports marketing projects on schedule and budget. Assign account managers to oversee each client account and any ongoing projects. Hold regular status meetings and reviews. •Reporting and analytics - Track key metrics like new leads, proposals delivered, contracts signed, client renewals, and revenue to monitor the health and growth of your business. Analyze metrics to uncover trends and insights to optimize your sales, marketing, and service delivery. Share regular reports with staff and clients. •Legal compliance - Establish contracts, operating agreements, and policies to properly structure and protect your business. Comply with regulations related to client data, privacy, employment, finance, and any other areas relevant to your operations. Remain up-to-date with changes in laws and best practices. •Financial management - Handle accounting, tax, payroll, and other financial aspects to keep your sports marketing agency in good financial health. Monitor revenue, expenses, accounts receivable, and cash flow. Work with an accountant and financial advisor as needed. •Partnership development - Build a network of mutually beneficial partnerships with sports brands, athletes, teams, media companies, and other related organizations. Look for opportunities to cross-promote, co-create content, share resources, and refer new clients. Strong partnerships can help accelerate business growth. •Continuous improvement - Regularly evaluate and improve your internal operations and processes. Survey clients and staff for feedback. Upgrade technology and tools as needed. Refine your sales, marketing, and service delivery approaches based on lessons learned and changes in the sports marketing industry. Continuous improvement is key to long-term success.

Legal Considerations

Before launching a sports marketing agency, research all legal requirements to establish and operate your business. Meet with attorneys and accountants to understand regulations related to client contracts, privacy, data security, employment, taxation, and other relevant areas. Establish proper business licenses or permits required in your city and state. Comply with laws around representing athletes, especially related to their name, image, and likeness rights. Familiarize yourself with regulations around event marketing, sweepstakes, and promotions. Remain up-to-date with changes in laws impacting sponsorship agreements, social media influencer marketing, and branded content deals. Maintaining legal compliance will help avoid potential lawsuits, fines, and other issues that could damage your reputation and financial standing. While the research and professional advice will require an initial investment, it will provide essential protection for the long-term success of your sports marketing agency. Make legal compliance an ongoing priority as your business grows and evolves.

Ready to Launch Your Sports Marketing Agency?

If you have a passion for sports and connecting brands with audiences in an authentic way, starting a sports marketing agency could be an exciting and rewarding venture. While launching any new business comes with risks and challenges, the potential for growth in the sports industry is tremendous. By developing a comprehensive business plan, securing proper legal counsel, and implementing best practices for sales, marketing, operations, and client service, you can build a successful sports marketing agency. Start by focusing on a specific niche, develop your roster of services, and look for opportunities to provide value to sports brands, athletes, teams, and organizations in your target market. With hard work, persistence, and a commitment to excellence, you can turn your passion for sports marketing into a thriving company. While the path won't always be easy, the rewards of growing your own business and working with high-profile sports clients can make all the effort worthwhile. If you're ready to take on the challenge, start planning your new venture today. The sports world awaits!

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Sports Agency Business Plan and SWOT Analysis

Sports Agency Business Plan, Marketing Plan, How To Guide, and Funding Directory

The Sports Agency Business Plan and Business Development toolkit features 18 different documents that you can use for capital raising or general business planning purposes. Our product line also features comprehensive information regarding to how to start a Sports Agency business. All business planning packages come with easy-to-use instructions so that you can reduce the time needed to create a professional business plan and presentation.

Your Business Planning Package will be immediately emailed to you after you make your purchase.

• Bank/Investor Ready!
• Complete Industry Research
• 3 Year Excel Financial Model
• Business Plan (26 to 30 pages)
• Loan Amortization and ROI Tools
• Three SWOT Analysis Templates
• Easy to Use Instructions
• All Documents Delivered in Word, Excel, and PDF Format
• Meets SBA Requirements

Sports is a major form of entertainment within the United States. As such, given the billions of dollars of revenue that are generated each year from professional sporting events – the demand for quality representation as it relates to the individual athletes in substantial. Given that many athletes now sign endorsement deals on top of contracts relating to providing professional services, many sports agencies have been developed to become a full service solution provider for athletes that need quality representation. The barriers to entry for this type of business are considered to be relatively high given that most sports agents or attorneys by trade. The startup cost associated with developing a new sports agency business typically ranges anywhere from $50,000 all the way to $500,000 depending on the number of agents that would be on staff from the onset of operations. Given that this is a service-based business – the gross margins generated from revenues are also extremely high. Typically, gross margins for this type of business range anywhere from 90% to 95% depending on whether or not a bad debt expense is going to be factored into the cost of goods sold. Most importantly when developing a new sports agency business, it is imperative that the owner operator have an understanding of the applicable employment agency laws that may be associated with presenting an athlete. Again, given that most sports agents are attorneys this matter can be looked into relatively easily. However, if a sports agent is not a licensed attorney then it may be in their best interest to hire a firm that can provide them with the understanding that is needed in order to remain within the letter of the law at all times.

A sports agency business plan would be required if the individual is going to seek private investment capital or a working capital line of credit from a financial institution. This business plan should include a three-year profit and loss statement, cash flow analysis, balance sheet, breakeven analysis, and business ratios page with statistics that are common to artist and athletic representation businesses. Within this business plan, a full examination of how clients are going to be acquired is needed. Unlike other businesses that market their services to the general public, a sports agency deals with a very limited number of people given that there are only a handful of spaces in professional sporting leagues for professional athletes. As such, it is important that a sports agent develop ongoing relationships with recruiters, colleges, high school coaches, and other individuals and entities that deal with amateur sports. Once a client is found, it is important that they are provided with a full understanding of the suite of services that can be rendered to this individual. As such, the marketing section of the business plan should focus significantly on client acquisition. As this is a personal services business, it is important at the age and the very people focused so that they can properly require clients placing those that they represent with professional sporting organizations.

Ace sports agency marketing plan should also be developed. Again, and foremost – it is imperative that the sports agency develop ongoing relationships with professional sporting organizations as well as coaches among the high school and collegiate level. Of course, the sports agency should also maintain an expansive website that provides the biographies of staff agents, representation operation, contact information, and when applicable a list of clients that are currently under representation or have been represented in the past. This will lend credence and provide a strong reputation for the sports agency as it expands. The presence on social media can also be helpful for sports agent given that many young athletes frequently use social media in order to communicate with their friends and families. As such, by maintaining a social media profile on a platform such as FaceBook, Twitter, and Google+ – a sports agent may be found by an amateur athlete is qualified to play professional sports.

Once the business plan and marketing plan have been developed, most entrepreneurs will develop a sports agency SWOT analysis. As it relates to strengths, a sports agency is able to generate extremely high gross margins from their services. Additionally, these businesses are relatively immune from negative changes in the economy given that viewing a sporting event on TV or in person is considered a low-cost form of entertainment. As such, a negative decline in the economy will not impact the revenues of the sports agency. For weaknesses, this is a highly competitive industry and are already many firms that have been established for decades. As such, it is incumbent upon the owner operator to ensure that they are able to provide a top-notch level of athletic representation as they develop their client base. For opportunities, many sports agencies will seek to hire additional staff agents that can handle a greater number of clients. This is really the only way that these businesses can expand given that the usually take fees equal to 10% to 20% of their clients gross income. For threats, outside of any minor regulatory change that could occur as it relates to maintaining an athlete – agent relationship there is really nothing that would impact the way that these businesses conduct their operations. Again, a sports agency is immune from negative change in the economy and can be a highly lucrative small to medium-size business for someone that is qualified to operate.

Starting Your Own Sports Agency

Starting your own sports agency is relatively simple. The first thing you need to do is to register your business with the township, city, county, or state that you live in. Normally, you can find information on how to register your business with your state’s secretary of state office. Depending on the jurisdiction where you want to register your business at, you may just need to register with the township, city, or county. Come up with a “business name” that you would like to use for your company. Secondly, you need to register in the states that you would like to work in as an athlete agent. Keep in mind that some states don’t regulate athlete agents while other states are part of the Uniform Athlete Agents Act.

For example, let’s say you live in Alabama and don’t plan on recruiting athletes from any other state. In this case, you would just have to register as an athlete agent with the state of Alabama. If you want to recruit in other states besides Alabama, then you would need to register as an athlete agent in those respective states. Additionally, you may not want to register in a particular state until you think you can sign a potential client from the respective state. The reason behind this philosophy is so that you don’t spend money on registration fees unless you absolutely have to!

Once you registered as an athlete agent in a state or various states, you need to become “certified.” Depending on the sport(s) you would like to work with as an athlete agent, you will need to register with the respective players’ associations. If you want to work with basketball players and represent players in the NBA, then you will need to contact the National Basketball Players’ Association and request an application for agent certification. Upon being certified with the NBPA, you are now allowed to represent players in the NBA and negotiate contracts with NBA teams.

Depending on how small or large your business is, you may work from home. Many agents work out of their home office. It is not necessary to get an office and create overhead.

In addition:

• Get a website, nice logo and domain name to launch the site on. You need a website!
• Set up all social media accounts. Facebook, Instagram, Twitter, etc. Be known in the industry, post on happenings around the league or leagues you want to represent athletes in.
• Business cards, they still work and are easy to hand out.

Sports Agency Business Plan

Publisher description.

This is a complete business plan for a Sports Agency. Each of our plans follows a 7 chapter format:   Chapter 1 - Executive Summary - This part of the business plan provides an introduction for the business, showcases how much money is sought for the company, and acts as a guideline for reading the rest of the business plan.   Chapter 2 - Financing Summary - The second section of the business plan showcases how you intend to use the financing for your business, how much of the business is owned by the Owners, who sits on the board of directors, and how the business could be sold in the future.   Chapter 3 - Products and Services - This section of the business plan showcases the products/services that you are selling coupled with other aspects of your business operations.   Chapter 4 - Market Analysis - This is one of the most important sections of your business plan. Each of our plans includes complete industry research specific to the business, an economic analysis regarding the general economy, a customer profile, and a competitive analysis.   Chapter 5 - Marketing Plan - Your marketing plan will showcase to potential investors or banks how you intend to properly attract customers to your business. We provide an in depth analysis of how you can use your marketing plan in order to drive sales.   Chapter 6 - Personnel Summary - Here, we showcase the organizational structure of your business coupled with the headcount and salaries of your employees.   Chapter 7 - Financial Plan - This is the most important part of your business plan. Here, we provide a three year profit and loss statement, cash flow analysis, balance sheet, sensitivity analysis, breakeven analysis, and business ratios.

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The company, Brooks Sports, Inc. came into being by, Morris Goldenberg, in 1914. SWOT analysis is the acronym of Strengths, weaknesses, opportunities and Threats (David, 1995). SWOT analysis is used to analyse the external and internal environment of the organization (Daft, and Marcic, 2006).

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When I was thirteen, my family sent me to America to complete my education. My Father told me that an American education is my ticket to success as English is one of the most spoken languages in the world. I seized my chance as an opportunity to make my dream of becoming a businessman come true. My Father owns a hazelnut business in Turkey and I hope to make him proud by, one day, exporting the product to America.

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4. Strategy and Implementation Summary 9

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Pricing Strategy 9 Promotion Strategy 10 Sales Strategy 11 Sales Forecast 11 5. Management Summary 13

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Company: SIDEARM Sports Specific focus of the company: Provision of software and technology needed to power livestats, websites, and video streaming for over 600 high schools, colleges, and universities across North America.

Engagements other than business: Teaching in the university as an Associate Professor

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Establishing a successful business requires thorough analysis and planning. This report showcases the business and organization description of Game Zone – a new game arcade targeted at individuals between the ages of 5 and 30. The paper will delve into the details of this venture’s organizational structure and departments that appeal to different age groups. Furthermore, it will present the marketing techniques analysis, such as target market selection criteria, pricing policy, services offered, and promotional methodology (print media, social media, workshops, etc.). We will see how these essential components, combined with careful strategic planning, promote the product effectively and direct Game Zone toward customer engagement.

Business Description

The modern world has recognized the importance of leisure in promoting a healthy, well-rounded lifestyle. As people increasingly find themselves with limited free time due to their busy schedules. Accordingly, people have come to prize their free moments by actively participating in engaging recreational activities and making the most out of whatever leisure opportunities become available. This led to an ever-growing range of options for recreational activities – from sports and fitness pursuits to creative endeavors like music or art classes. This newfound appreciation and enthusiasm towards recreation are helping individuals from all walks of life enjoy greater balance and fulfillment in day-to-day lives than was previously imaginable.

In response to the current and prospective demand for leisure and recreational activities, Peter Webb, Janet Jones, and I are creating a venture that seeks to tap into the burgeoning gaming market. Our concept, ‘Game Zone,’ is an arcade platform filled with different games suitable for people of all ages seeking ways to unwind or have a bit of fun during their free time. In essence, Game Zone will become a one-stop shop full of entertainment options.

While other game arcades specialize predominantly in either active or passive games, Game Zone will stand out from the competition due to its unique combination of both game types. This hybrid approach offers something for everyone, encouraging a wide variety of people to come through the doors and enjoy a different type of entertainment than what they might be used to. By providing this kind of dynamic experience with both kinds of games at their disposal, customers can look forward to an engaging atmosphere that encourages leisurely recreation in ways unseen before.

Our company is taking a unique approach in the leisure services industry by focusing on active, not just virtual and video games. Not only will our game arcade feature popular online competitions, but it also will facilitate team-building activities that promote friendly competition amongst participants for fun or prizes. Thus, Game Zone will become an exciting new platform where people can come together and compete while having a good time.

Our company is determined to foster a sense of continuity amongst our customers through the creation of sports and game clubs. Additionally, we plan on collaborating with suppliers in order to provide catering services within the arcade that include snacks, drinks, cakes, and pizza. This will enable customers to have access to all necessary products in one place while simultaneously opening up job opportunities for caterers and service providers and ultimately leading to an increase in profits.

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Crafting an effective marketing strategy is a common challenge many companies face in their day-to-day operations, especially considering they often lack insight into their customers’ needs. To create an effective strategy to reach potential prospects, it’s important to consider how people intend to spend their free time. Leisure time pursuits of our targeted customers will be a key consideration for this particular plan, as they will be combined with a business approach taken to ensure successful outreach and engagement. In order to develop such as system, we must take into account several important aspects, from considering how best to reach these individuals through various means while also producing appropriate content that meets their needs and interests.

Drawing on past trends and existing data, our target market focuses largely on people between the ages of 16 and 30. Catering to these individuals is important as games are an easily accessible form of recreation for them in their spare time. At the same time, we will provide leisure and gaming opportunities for pre-teens and teens. However, this means that we must be mindful that pre-teen and teenage children will also have access to other forms of entertainment in Game Zone, so steps must be taken to ensure responsible supervision when necessary.

To effectively advertise our products, marketing efforts will be tailored to different categories. Our online gaming services are particularly geared toward people aged 16-30. However, we also welcome those outside of this age range who may have an interest in games. Although the games were designed with younger demographics in mind, everyone is invited to join the experience.

Our game company will be targeting customers both online and offline. At the forefront of gaming innovation, our company is targeting customers all over the world by providing an online platform for gamers to purchase and play their favorite games. We are proud to introduce our new physical arcade facility, which has the capacity of up to 220 people divided into three age groups (5-12, 13-16, and 16-30), with twelve halls dedicated to each group. Moreover, clients can buy video or online games at a designated storeroom where refreshments stands will also be available for visitors’ convenience.

Our pricing plan allows for tailored gaming experiences and will suit any budget. To make regular play more convenient and accessible, we offer monthly, semi-annual, or annual subscription plans at discounted rates. Members will be marketed and receive personalized offers based on the games that they are interested in. As an added incentive and sense of community, we also promote club formation amongst our players so they can compete against each other in friendly rivalry!

Our marketing and advertising team faces the exciting challenge of effectively promoting Game Zone products. Located in Downtown Seattle, we must use proven promotional strategies and innovative approaches to make sure a large number of people are aware of what we have to offer. We have already factored in various creative ad methods and advertisement types, which can acquire a vast audience for gaming services at our new establishment.

• Print media

To maximize our customer base, we will employ a multi-pronged approach to advertising Game Zone through strategic placement in local print sports magazines and papers along with lifestyle and leisure publications. Our target area is Seattle’s metropolitan region, including the cities of Shoreline, Shorewood, and Lynnwood. Such an approach should ensure maximum visibility.

• Social media

Our advertising services aim to capitalize on the power of social media in order to amplify awareness and engagement with our target customers. In particular, we plan to utilize Twitter, Facebook, and MySpace – platforms that are particularly popular among users under 30 years old – as marketing venues. By leveraging these digital channels effectively, we look forward to creating an impactful presence for the company in this crowded market landscape.

• Workshops and roadshows

Game Zone can seek to maximize their reach and inform potential customers about the arcade through proven strategies – offline workshops and roadshows. By obtaining a permit from the city council through these tools, we will be able to engage with an audience in a cost-effective manner without any associated fees.

At Game Zone, customer satisfaction is our highest priority. Thus, we have curated a selection of products that are subdivided into various sections to appeal to the widest possible range of customers. Our expansive inventory features video games catered towards children aged 5-12 and adolescents aged 13-16, as well as adults 16+. Our primary product will be complemented by a catering area with snacks and meals. This will provide customers with delicious refreshments, as well as an exciting selection of video and online games.

Game Zone’s goal is to revolutionize the entertainment industry with its groundbreaking approach to leisure activities. We will deliver an unparalleled customer experience, with a wide range of activities tailored for clients from 5 to 30 years old. Our Downtown Seattle arcade will offer both classic and modern gaming, as well as sports competitions and team-building events. The arcade will also provide visitors access to catering services rendered by our vendors, including snacks, drinks, and pizza. This should ensure that customers have plenty of fueling options during their stay.

Along with using a hybrid entertainment model, providing an enjoyable experience, and offering competitive prices, the venture’s success also depends on our ability to attract customers. To this end, we intend to utilize both online (social media, targeted ads) and offline (print media, outdoor ads) platforms to promote Game Zone. Once we acquire customers, we plan to retain them by introducing them to the arcade’s safe and welcoming environment where customers can spend enjoyable leisure time with their peers while competing for prizes. This will encourage customers to regularly visit Game Zone, increasing their LTV. With dedication towards delivering remarkable service and value over time, it is our vision to become Seattle’s foremost source of gaming entertainment.

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Home » Sample Business Plans » Sports

How to Write a Sports Betting Business Plan [Sample Template]

Are you about starting a sports betting business? If YES, here is a complete sample sports betting business plan template and feasibility report you can use for FREE . Okay, so we have considered all the requirements for starting a sports betting business. We also took it further by analyzing and drafting a sample sports betting business marketing plan template backed up by actionable guerrilla marketing ideas for sports betting businesses. So let’s proceed to the business planning section.

Why Start a Sports Betting Business?

It is very important to note that building a sports betting business in the united states is risky because it is termed illegal. Since it is illegal to bet on sports in most states in the United States, you must consult first the services of a lawyer to make sure that it is legal to start a sports betting business in your state. Even in the united kingdom or any other country, you need to make proper research before you start this business.

It is a known fact that betting on sports can be sometimes confusing because sports bookers have their own terminologies. Familiarizing your self with these terminologies before even starting your sports betting business is a must. Also seeking advice from individuals in the industry will help you in learning the dos and don’ts in doing a sports betting business. Certainly you shouldn’t expect competitors to give you good advice because that will be the last thing that they want to do. If they give you good advice, that would mean less profit for them and intense competition.

This business can be lucrative but deadly if it’s illegal. Some people see sports betting as an art because it involves complex processes and techniques that consume time to actually learn, master and play. If you do not understand the sports betting industry, you would end up being unsuccessful that is why it is very important to know most, if not all, of the things involved in sports betting or alternatively you can hire somebody who will run your sports betting business for you.

A Sample Sports Betting Business Plan Template

1. industry overview.

Without doubt the value of the global sports betting market is very hard to estimate because of the lack of consistency on how it is regulated in some countries. Few of the analysis  put the value of the sports betting industry at between 700 billion U.S. dollars and 1,000 billion U.S. dollars. But it is known that Illegal sports betting alone could be worth 500 billion U.S. dollars according to some experts.

It is good to know that sports betting make up about 13 percent of the global gambling market, which also includes lotteries, casinos, gaming machines, bingo and other gaming paraphernalia. Estimation puts the gross win of the global gambling industry at more than 400 billion U.S. dollars.

Gross win from gambling is actually the amount of money the gambling operation keeps from the customer’s stakes, wagers, bets etc, less the winning paid out to the customer and before deducting operating expenses. Asia is the biggest market for gambling and sports betting in particular.

The online/interactive category is probably the fastest growing segment of the industry. Worldwide gross win from online gambling was at around 41 billion U.S. dollars in 2016 and is projected to reach 57 billion U.S. dollars by 2018. Gross win from online sports betting reached about 21 billion U.S. dollars in 2016. An estimate from several years back projected a gross win of only around 6 billion U.S. dollars. Within 2012 to 2016, sports betting generated more than 50 percent of the total worldwide online gross win.

2. Executive Summary

FavourBet  is a standard, licensed and well-functioning sports betting company that will be located in one of the busiest streets; the entertainment hub of London,UK. We at FavourBet have been able to secure a standard facility in the central and easy to locate Regent Street in London.

We have made sure that we are well equipped to service the whole football community. We believe that our bet company is going to become the number one betting destination for all sports lovers in the United Kingdom. We have been able to get all necessary documents to make our business legal and formal.

We at FavourBet have been able to conduct thorough market research and feasibility studies and we came to the conclusion that Regent Street in the centre hub of London is the right place to start our Bet company. We at FavourBet believe that our client’s best interest would always be our utmost priority, and all our activities will be guided by our values and professional ethics. We also hope to hire professionals who are well experienced in the betting industry.

We at FavourBet plan to be open for 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to provide the best services in the industry. This is the reason why we have been able to make adequate provisions for floodlight system and also to recruit enough staff to run shift amongst our workforce.

We at FavourBet will at all times show our unadulterated commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible. Our management are always ready to hold themselves responsible to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

FavourBet is a family business owned by Thomas Nuffield and his immediate family members. The business will be managed by Thomas Nuffield and his son Maxi Nuffield. Peter McAlister has well over 22 years of experience in the betting industry, after having a successful football career and gaining a recognised business management certificate from the University of Birmingham. He is well known and noted as an upright man who gave his all to Everton Football Club during his young days.

3. Our Products and Services

FavourBet is a betting industry that aims to provide good betting system and odds for sports lovers all over the world, which is why we have put up a facility that can help us achieve this goal. We at FavourBet are positive that anyone who leverages on our business will remain happy and interested.

These are the services and amenities that will be made available to our clients;

• Football bets
• Basket ball bet
• Badminton bet
• Lawn tennis bet
• Horse racing
• Wrestling bet
• All other bet liable sports

4. Our Mission and Vision Statement

• Our vision at FavourBet is to create a betting company that will serve and support the well established, easily identifiable sports lovers in the world.
• Our mission at FavourBet is to provide the highly brand conscious and affiliation of loyal individuals and organizations whose members live and breathe the world of sports, a platform to earn from their hobbies.

Our Business Structure

Our business structure at FavourBet is built to be a flexible version of a normal business structure. We understand that a cross-functional workforce is key to our success. We also plan to make sure that the  leadership or any staff team community of our business must be able to perform related tasks when the need or technical crises arise. Listed below are the portfolios we wish to start FavourBet with;

Internet Commerce Manager

Marketing and Brand Manger

Company lawyer

Chief Technology Officer

• Application and content Developer

Technical and infrastructural manager

5. Job Roles and Responsibilities

• He is in charge of overseeing all other executives and staff within the organization.
• He is tasked with board of directors and other executives to determine if the company is in accordance with its goals and policies.
• Charged with encouraging business investment.
• He also promotes economic development within communities.
• His in charge of directing the organization’s financial goals, objectives and budgets.
• Implement the organization’s guidelines on a day-to-day basis.
• Preside over quality control.
• In charge of hiring, training, and terminating employees.
• In charge of developing and implementing strategies and set the overall direction of a certain area of the company or organization.
• Provide visionary and strategic leadership for the organization.
• Collaborate with the board of directors to develop the policies and direction of the organization.
• He makes sure that the members of the Board of Directors have the information necessary to perform their fiduciary duties and other governance responsibilities.
• He also provides adequate and timely information to the Board to enable it to effectively execute its oversight role.
• Direct staff, including organizational structure, professional development, motivation, performance evaluation, discipline, compensation, personnel policies and procedures.
• Charged with establishing governance processes of direction and control to ensure that objectives are achieved.
• He directs and develops a security plan.
• He protects the confidentiality, integrity and availability of the company’s data and servers.
• He identifies and implement technology trends and platforms.
• He also communicates the company’s technology strategy to investors, management, staff, partners, customers, and stakeholders.
• Evaluate and recommend technologies.
• Select and register company’s domain names.
• Tasked with Establishing email service.
• Implement web-based internal communications system.
• He oversees graphic designer’s efforts to create a company corporate identity and website.
• Manages vendor relationships.
• Conduct code reviews and specification conformance testing.
• Establish quality assurance process.
• Establish an application deployment process.
• Monitor web analytics regime to ascertain site traffic.
• Implement technical requirements for Internet marketing and search engine optimization.
• Integrate customer service and support with the software engineering process to support resolution of customer issues and improve application usability.

Application and Content Developer

• Manage web traffic and analyse alterations accordingly to improve the Return on Investment.
• Project management along with front-end development advertising using Ad words and other tools, implementation and optimization.
• Validating contents for accuracy and usability using support communications and ensure adherence to goals set by the higher officials.
• To find out the right place for the placement of content in the website to develop the business and act as a traffic manager for supplier online marketing operations.
• In charge of meeting the sales targets of the organization through effective planning and budgeting..
• In charge of deciding strategies and techniques necessary for achieving the sales targets. He is the one who decides the future course of action for his team members.
• In charge of mapping potential customers and generate leads for the organization. He should look forward to generating new opportunities for the organization.
• In charge of brand promotion.
• Tasked with motivating team members is one of the most important duties of a sales manager.
• It’s the duty of the sales manager to ensure his team is delivering desired results.
• In charge of not only selling but also maintaining and improving relationships with the client.
• In charge of keeping the necessary data and records for future reference.
• Responsible for all IT systems within a company, including hardware, software and security systems.
• Spend a lot of time meeting with employees from various departments to discuss how to make the company’s data more accessible and secure, and how to make business operations run more smoothly and efficiently.
• Other duties assigned by the president.
• Develop an Online business strategy in collaboration with product and marketing managers.
• Work with designers, website developers and content providers, such as copywriters and photographers, to create or improve the site.
• Work with payment providers to develop payment mechanisms that are secure and that protect customers’ personal details when they pay by debit or credit card.
• Check site content and systems regularly to ensure that they are working properly.
• Monitor site metrics, such as time for Web pages to load, total numbers of site visitors, and visitors by product or page.
• Analyse the information and recommend changes to improve performance.
• Make sure that any stored customer data is secure against threats from cyber criminals.
• Helps to develop or recommend marketing programs to increase sales.
• Analyse metrics, such as the number of visitors who just browse, rather than place orders.
• Identify products that took increased revenue following a promotion, or products where sales declined following a price increase.
• Ensures that our business transactions are in compliance with the law.
• Researches the law implicated by that transaction and advise on any negative effects it might create.
• Ensures that our legal decisions translate to a strong bottom line.

Security guard

• In charge of protecting the agency and it’s environs
• Controls traffic and organize parking
• Give security tips when necessary
• Patrols around the building on a 24 hours basis
• Presents security reports weekly

6. SWOT Analysis

Indeed the journey of a thousand miles start with a step and nothing good comes easy. We at FavourBet have made concrete decisions not to make mistakes right from the very foundation of our business. We also employed the services of a well known consultancy firm know for its marketing and business promotion ideas to aid us with our SWOT Analysis.

This consultancy firm during the time of their research were very thorough and straight. The Consultancy firm had to make use of our available workforce to really understand how eager and competent they are to the success of FavourBet. Properly summarized below is the result of their SWOT Analysis for FavourBet;

According to the SWOT Analysis  our strengths lies on our zeal, publicity budget and our workforce. It is believed that we have a standard A list team with excellent qualifications and experience in their various niche areas in the gambling, betting and computer programming industry. They believe that our workforce is made up of competent, result driven, eager and well educative individuals.

It was very easy to note in the SWOT Analysis that the sports betting industry is very competitive. Our SWOT Analysis also explained that our weakness include the time it might take us to  development an identity and consumer brand acceptance, develop and execute effective marketing communications, identify and execute ongoing affiliate revenue generation, advertising, and ecommerce revenue stream. We believe all these are issues we can handle properly and very fast.

• Opportunities

It was also noted categorically that the opportunity available in the social media industry is so large. Sports is actually an act or a hobby that brings people of different race together and will forever remain relevant in our world. We understand how eager people are to gain more money or supplement their income.

The SWOT Analysis conducted for us also pointed out the threats we might be facing in the industry. It pointed out clearly that we may encounter threats like acquiring strategic investment and consistent funding stream, enforcing a technological and strategic site development and content planning, developing of content/link generation, user functionality and programming development and execution, the vast nature of the industry, and the level of competition in the sports betting industry.

7. MARKET ANALYSIS

• Market Trend

In the world of betting, the use of a mobile phone or tablet to place a bet has made it a lot easier and accessible. But just as the global in-play markets have grown rapidly in recent years, the problems posed by illegal gambling and match-fixing are very real and growing ones.  Below are the very important trends in the industry.

• Match fixing

There have been various cases of match fixing in most sports in the sports industry. Fixing the final outcome of a match is not considered the major threat to sport in the UK these days, but what is seen as the major threat to sports is fixing a part of a match or performance which may not affect the final result – what is known as “spot-fixing”.

In the UK, you can bet on an individual player being cautioned during a match, but gamblers are confined to small stakes for fear that such betting opportunities can be manipulated. And it is a known fact that bribed players can make a fortune from gambling from bets placed with illegal bookmakers around the globe such as South Asia where gambling occurs outside the control of UK sports authorities.

• Illegal betting

Quite close to match fixing, an alarming concern for bookmakers is the proliferation of illegal betting. It has been estimated that the industry could be worth as much as $500bn per year. While it is vastly believed that most function in Asia, it is very hard to put a figure on the size and manner of illegal gambling because there are no official figures there. Also analysis holds it that Illegal betting syndicates often offer better odds for a sporting event by making sure that the pay out for a winning bet is more lucrative and attractive.

• The growth in technology

Technology has actually brought about the biggest change in this industry. Indeed betting companies continue to sell punters a conviction or feeling; punters can place their bet remotely. In the industry now, there is no longer need to make a trip to the betting shop or physically attend a horse race. The global remote betting market alone was worth more than £18 billion in 2010.  The widespread use of internet and mobile phones for placing  a bet has also made the industry ever more lucrative as quick access to odds ensures betting  is highly accessible.

8. Our Target Market

Our Target Market at FavourBet cuts across people of different walks of life. Different people have different instincts for different sports. We at FavourBet will work towards providing services, facilities and environment that will help us reach out to our target market. These are the category of people that we intend marketing;

• Working Class Adults/Corporate Executives
• Business People/Entrepreneurs
• Government Officials
• Celebrities
• Applicants/School Leavers
• Sports Men and Women
• College Students

Our competitive advantage

We at FavourBet understand that what attracts people to betting companies are the various games, business location and interesting odds that they offer. FavourBet  is centrally located in the ever busy Regent Street in the happening hub of London; this is obviously going to give us an edge amongst our competitors.

FavourBet can also boast of having a team of highly qualified professionals who will work with all our clients and make it easy and comfortable for them in all the sports betting we offer and also our odds are the very best in the industry.

We at FavourBet will be open 24 hours in a day during weekends (Fridays to Sundays) and from 6:00 am to 12 midnight from Mondays to Thursdays in order for us to accommodate people with different time preference. We will also make sure that our employees will be well taken care of, and their welfare package will be among the best within our category.

9. SALES AND MARKETING STRATEGY

• Sources of Income

It is important to note that FavourBet is a business we believe will reach all continents of the world and we have plans of using our own funds. Our source of income is focused strictly on the business niche of the industry. We hope to get our income and maximize profits by offering the following services;

• Basketball bet

10. Sales Forecast

We at FavourBet have researched the industry extensively and a prototype site has been developed and is up and running in a privately hosted environment and prospective customer and partner lists have been developed and several have been contacted for establishing an emerging business relationship. FavourBet has also built agreement with several vendor partners to offer ecommerce opportunities within the online community

FavourBet can also boast of a business management team consisting of business and technical professionals. Also, focus groups have been established and are currently providing ongoing insight and consumer end-user feedback into the online community development cycle.

Initial market acceptance tests have indicated a warm welcome of the concept. This to show that we are bent on making FavourBet the best. Below is the sales forecast of FavourBet within the next three years;

• First Year-: $ 980,000
• Second Year-: $2,087,000
• Third Year -: $5,400,000

Note : it is worthwhile to note that this sales forecast was done based on what is obtainable in the industry and with the assumption that all our threats will be a stepping stone for us.

• Marketing Strategy and Sales Strategy

We at FavourBet don’t have plans of leaving any stone unturned to become and remain the best in the industry. We have through extensive research understood how competitive the industry is and we hope to make it our hub and zone. We at FavourBet hope to employ our sales and marketing team  based on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their target and the overall business goal of FavourBet.

We hope to make use of the following strategies to become the king of the Betting industry;

• We plan to attract and leverage current outdoor industry leaders for content and co-brand association.
• We will leverage branding efforts in marketplaces across multiple media and technologies.
• Introduce our company by sending introductory letters alongside our brochure to individuals, corporate organizations, religious organizations and key stake holders.
• Promptness in bidding for marketing contracts from the government and other cooperate organizations.
• Advertise our business in relevant business magazines, newspapers, TV stations and radio station.
• List our business on yellow page ads (local directories).
• Attend relevant international and local expos, seminars and business fairs et al.
• Create different packages for different category of clients in order to work with their budgets and still deliver excellent design and services.
• Leverage on the internet to promote our business.
• Engage direct marketing approach.
• Make use of referrals.

11. Publicity and Advertising Strategy

We at FavourBet have created unique and well budgeted publicity strategies to boost our business. We have stated many times already in this business plan that our publicity budget gives us nothing less that a 70% chance of survival in this industry.

Our publicity and awareness strategies at FavourBet will rely on the power of targeted online messaging tools, strategies, and word-of-mouth references, followed up with directed traditional media promotional strategies, such as outdoor advertising, periodicals, and network and cable sponsorship.

Outlined below are the strategies we hope to adopt at FavourBet

• We plan to place adverts on both print (newspapers and magazines) and electronic media platforms.
• We hope to sponsor relevant community based events/programs.
• We will make use of the internet and social media platforms like; Instagram, Facebook , twitter, YouTube, Google + et al to promote our services.
• We all also install Billboards on strategic locations all around London.
• We will also make sure we engage in road show from time to time in targeted neighbourhoods.
• Distribute our fliers and handbills in target areas.
• Contact corporate organizations by calling them up and informing them of our business.
• List our web cum graphic design company in local directories/yellow pages.
• Advertise our company in our official website and employ strategies that will help us pull traffic to the site.
• Ensure that all our staff members wear our branded shirts and all our vehicles are well branded with our company logo et al.

12. Our Pricing Strategy

We at FavourBet hope to keep our odds for now above the average market rate to attract customers and clients. We will also inculcate promos in all our fees and payment for the main time. FavourBet we believe will grow to what we dream it to be and we hope to be part of the future of the Betting industry.

We at FavourBet understand the nook and crannies of the industry, and we believe in what we can do. We hope to provide distinctive services that will shake the sports betting industry from its roots.

• Payment Options

FavourBet is a business we hope would take over the world and as such, we have substantial payment options that will favour all our customers right from the south of Africa up to the Antarctica. We at FavourBet will be creating online payment options that will be very secured and easy to access. We have partnered with a well known bank in the United Kingdom to make sure we provide the following services;

• Payment via cards ( credit cards, debit cards, smart cards etc.)
• Mobile banking
• Other electronic payment procedures

13. Startup Expenditure (Budget)

In starting FavourBet, the price or cost depends explicitly on the approach and size, which we believe will be very large. We understand that finance is needed in any business venture; funds are needed for renting office space, buying equipment, advertising et al, and any start-up can either be low or high depending on the goals, vision and aspirations for the business. We believe we will earn back every cent we spend as start up capital.

Listed below are the ways we expect to spend our start up capital;

• Business incorporating fees in the United Kingdom will cost – £600
• Our price for Liability insurance, permits and license will cost – £10,000
• Our budget for acquiring an office space or warehouse that will accommodate the number of employees for at least 6 months (Re – Construction of the facility inclusive) will cost – £100,000.
• Equipping the office (computers, printers, projectors, markers, servers/internet facility, furniture, telephones, filing cabinets, and electronics) will cost – £100,000
• Amount required to purchase the needed software applications – £3,500
• Launching an official website will cost – £4,000
• Our price needs to pay bills and staff members for at least 2 to 3 months – £70,000
• Additional Expenditure such as Business cards, Signage, Adverts and Promotions will cost – £5,000
• Our publicity and marketing budget – £1,000,000
• Miscellaneous – £10,000

From our detailed analysis above, we will needing £1,303,150 to start FavourBet. This business will be a world class business that will reach all the corners of the world.

Generating Funding / Start up Capital for FavourBet

FavourBet is the idea and sole business of two astounding business tycoons. The business being a huge business won’t be easy for just one man to fund, which is why we hope to attract more funds. These are the areas we intend generating our start–up capital;

• From personal savings
• From friends and other extended family members
• Attract angel investors and venture capitalists
• Raise a larger chunk of the start up capital from the bank (loan facility).

Note : We are hoping to raise $1 million – $1.5 million for the development, launch, and 5-year ongoing expense outlook of the company. Additional funding requirements will potentially be required for additional consumer brands and currently unseen partnership development opportunities.

14. Sustainability and Expansion Strategy

It is our sole plan to build is a global business that will surpass the territories of the United Kingdom; we will expand FavourBet to all the ends of the world. We at FavourBet plan to start it’s expansion by next three years when we must have built a first class corporate identity.

FavourBet will also ensure that we constantly engage in continuous capacity building for our workforce; we will not relent in training and re–training of all our employees. FavourBet also plans to create good incentives that will keep them with us and not just only that, but give their best to the business. We have made sure that our workforce will remain the best in the coupon industry.

Our tactical execution activities at FavourBet will continue as follows in support of what is obtainable in the industry. Our website will be launched no later than mid October. FavourBet website will have an estimated 75 percent portion of initial “look and feel” issues resolved, 75-90 percent portion of content/links available, 70 percent of interactive functional issues resolved, and 80 percent of revenue-generating affiliate partner programs in activation.

Checklist/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Opening of Corporate Bank Accounts in various banks in the United States: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of All form of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Leasing, renovating and equipping our facility: Completed
• Generating part of the start–up capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Marketing/Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the Needed software applications, furniture, office equipment, electronic appliances and facility face lift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with banks, financial lending institutions, vendors and key players in the industry: In Progress

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Sports Equipment Retail Business Plan

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Keith's Sporting Goods

Executive summary executive summary is a brief introduction to your business plan. it describes your business, the problem that it solves, your target market, and financial highlights.">.

Keith’s Sporting Goods (KSG) will be in the business of selling athletic equipment to people at every fitness level, from aspiring college athletes to weekend warriors. With our knowledgeable staff we will provide an environment where everyone feels comfortable coming in and asking for training advice and discussing equipment needs. 

Based in Eugene, KSG wants to be a recognized sporting goods store. An exact location has yet to be set, but owners are avidly searching for a high foot traffic location. Ideally that location would be in central Eugene where anyone can travel a short distance to find our store.

We fully expect to grow quickly. Many businesses start under the same assumption but due to work ethic, desire, job enjoyment, KSG is expecting to make a profit in the early stages of its life. Sales are forecasted to be conservative in the first month but are expected to increase by 2% each month thereafter, with a first year growth rate of 12%. This assumption appears to be accurate given the fact that the sporting goods wholesale industry is growing at an 11.5% annual rate.

Keith’s Sporting Goods will be filed as an S Corporation where owners will be protected from various forms of liability and tax shields. In the early stages of business, we will be primarily debt financed through a local bank and the Small Business Association (SBA). We have forecasted the need for 60% debt, the owner and operator will invest the rest.

Depending on the timing of financing, we expect to have the store open by January next year and to produce strong profits by the end of that same year.

1.1 Objectives

The primary objectives for the store are:

• Brand recognition. KSG will be a recognized sporting goods and fitness store in Eugene. 
• To be operating at a profit by the end of the first year of business.
• Achieve a 15% growth rate in sales from years one and two, and then maintain no less than a 11.5% growth rate thereafter.
• Maintain a constant gross margin of 40%. If we are able to do this and keep costs fixed, sales will be able to grow faster than total costs.

1.2 Mission

KSG strives toward building long-term relationships with our customers and employees. Working within the community, promoting community service, and encouraging the additional education of our employees will be constantly emphasized by store management. We feel it is extremely important to give back to the community that supports our operations, while also maintaining an atmosphere where our employees have the opportunity to improve as individuals.

Company Summary company overview ) is an overview of the most important points about your company—your history, management team, location, mission statement and legal structure.">

KSG intends to provide customers with the quality products they need to maximize athletic performance and accomplish their physical and mental goals. We will provide our customers with a knowledgeable staff that enjoys working in an athletic atmosphere and helping others. We will be located in Eugene where there is a high concentration of health conscious individuals and a devoted following to both high school and college athletics.

2.1 Company Ownership

With the intent to operate the store I will be considered the owner of Keith’s Sporting Goods. However, I will not be the only one with a capital investment in the company. A local investor will have equal shares in the business. The investor will receive dividends starting in year 2, until he has recouped his initial investment, at which time the owner has reserved the option of buying out his shares.

Under these circumstances, and the fact that the investment is a relatively small undertaking, KSG will be filed as an S Corporation. The ownership will be split up evenly between myself and the other investor, and the rest will be debt financed.

2.2 Start-up Summary

Keith’s Sporting Goods will be financed through a combination of 60% debt and 40% equity. A local bank will provide the debt while the equity will be provided by an equal combination of owner investment and an angel investor. A large portion of the initial investment will be spent on beginning inventory (83%), which we forecast to be sold within the first two months. Total assets will amount to 93.4% of the initial investment.

Keith’s Sporting Goods will be a high quality fitness store that focuses on athletic performance and maximization of athletic potential. In other words, KSG will be designed to supply athletes with the essential products that are necessary for active lives.

The core products we will carry are:

• Athletic equipment

To complement these goods, we will also carry training equipment like:

• Polymeric boxes
• Medicine balls
• Health supplements
• Training literature

Market Analysis Summary how to do a market analysis for your business plan.">

The Eugene community is very active and has a great athletic heritage. It is the location of the University of Oregon, home to many running and hiking trails, and has a youth athletic center called Kidsports. Eugene also happens to be a growing community that has always supported the small entrepreneurs. Taking these factors into consideration, KSG will focus on three main groups.

• Young parents with children active in youth sports
• College students
• Active adults

These groups comprise the majority of athletes in the city, and we find them to be the ones with the disposable income to spend on athletic apparel.

4.1 Market Segmentation

• Parents (Elementary & Middle School)
• High School Athletes
• College Students
• Middle-aged Adults (35+)

4.2 Target Market Segment Strategy

Because there are so many different sports and levels at which to compete, there is a broad range of markets for the company to target. At KSG, we will provide a marketplace that satisfies the needs of each group. We will stock a variety of goods for the wide variety of our customers.

We strive to build long-term, personal relationships with our customers, in order to do this, we will need to attract customers at young ages. Therefore, our primary target market will be parents with young children. By building a trust relationship, we may be able to maintain a family right up through the child’s college years.

It will be important to target these groups because youth sports are growing at an incredible rate. Data has indicated that youth sports has the highest growth rate of any segment within the athletic industry. Capturing the market at a young age will lead to future sales when athletes spend more money on their athletic needs.

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4.3 Competition and Buying Patterns

To an athlete who is serious about achieving particular goals, having the correct athletic equipment is integral. Somebody who runs many miles over the course of a week needs to have shoes that not only last over time, but also protect joints from over use. It is the same for a basketball player who needs to wear light clothing that allows him/her to move freely. In either case, the athlete is looking for the best equipment and is always open to try new, innovative products that might help reach peak performance.

In the sporting goods retailing many companies compete in different ways. For example, Copeland’s tries to sell products more on a cost basis using their capitol power to sell products at the lowest price. When doing this, they sacrifice the customer service and support that many athletes are looking for.

As a smaller company we intend to provide customers the support and knowledge they need to fulfill their goals.

Strategy and Implementation Summary

At KSG, we will use a marketing strategy of developing long-term relationships with our customers. Being seen at various sporting events will be an integral part of getting our name out in the community. We want to be seen as a business that cares for our customers and wants to see them accomplish all of their goals.

We want our customers to have complete trust in what our employees are saying. We want them to know all the information about what they are buying and what is best for them. If customers have a good experiences with what they purchase, not only will they more likely be repeat customers, but also they will tell friends about the quality of operations at KSG.

5.1 Competitive Edge

The number one competitive edge KSG enjoys is providing customers with unparalleled service. As a smaller operation it will be impossible to compete with Copeland’s and Play it Again sports on a price basis. Providing a group of knowledgeable employees who enjoy what they are doing is the only way that KSG can provide the best customer service. Once this trust is built our competitive advantage can be sustained.

The type of equipment that KSG will provide will also be a source of competitive edge. Much of the equipment found at Keith’s will not be found at larger chain stores. For example, it is tough to find polymeric equipment. In fact the only way one can buy high-quality equipment is through catalogs. It is the same for many types of shoes. Stores like Copeland’s tend to only sell shoes that are trendy. Trendy shoes are not a sign of high quality; they are a sign of great marketing. KSG will provide quality equipment and will be able to educate customers on why certain equipment is better than the typical mainstream brand equipment.

5.2 Sales Strategy

Our sales strategy will be built around fully educating customers about their purchases. Many of the activities that our store is promoting impacts the human body. It is important for the customer to be fully aware of the repercussions of the activity and how each piece of equipment effects him/her. With that in mind, sales people will take care of customers on a first come first serve basis. We want to build customer relationships without discriminating other potential future customers.

Employees will be paid on an hourly wage with no commissions at the beginning of operations. After the store has a history, a commission package based on sales and education advancement can be implemented.

KSG will carry a relatively low amount of inventory and have frequent order repurchases in an attempt to maintain inventory levels and storage costs. Finally, all sales will be in cash to prevent the problems brought along by late accounts receivable payments.

5.2.1 Sales Forecast

The primary products at KSG will include athletic shoes and apparel. We will also sell equipment, supplements, and health literature, but we forecast shoes and apparel to drive sales. We expect strong growth in the first year due to intense marketing and exposure in the Eugene market. Forecasted sales are expected to increase by 2% from month to month in the first year and then grow at the industry average of 11.50% per year.

Management Summary management summary will include information about who's on your team and why they're the right people for the job, as well as your future hiring plans.">

The owner of KSG will also be the operator and decision maker. The philosophy behind the workforce will be one of total customer satisfaction and education. Since many customers are not aware of the many repercussions brought on by athletics, employees will be encouraged to continually gain new knowledge and insight.

6.1 Personnel Plan

Keith’s Sporting Goods will begin operations with a relatively small work crew with the intention to grow as the business grows. The owner/operator will have a base salary of $3,000/mo and that will be a fixed expense.

We plan on starting with one full time employee who will be the store manager. The manager will work closely with the owner. During slow hours, they will work closely implementing new strategies and making store changes. The manager will work 40 hours per week, and will have the weekends off. The manager’s salary, below, includes benefits (paid sick time, holidays, and insurance coverage).

The owner will work the weekend with the other employees. Aside from the owner and manager, KSG will need an estimated 51 man-hours over the course of the week. There is no estimated number of employees needed; we just need to fill the extra 51 hours. Employees will make $8/hr, and will be looked upon as an integral part of the operation.

Financial Plan investor-ready personnel plan .">

Keith’s Sporting Goods will regularly monitor all financial statements because they have a direct correlation with the health of our business. We have forecasted into the future with a steady but moderate growth rate where sales will grow by 2% every month. All sales will be in cash leading to positive cash flows whenever asset acquisition is maintained. Profits will be reinvested into the business in hopes of future product and store expansions. If no appropriate investment opportunities present themselves excess cash will be placed into the market through a respected financial consultant.

7.1 Important Assumptions

Key assumptions:

• Growth rate of 2% per month
• Daily sales: shoes six per day @ $80 each, and apparel 24 items/day @ $25 each
• Growth will be steady throughout the year.

7.2 Break-even Analysis

The following table and chart show our break-even point.

7.3 Projected Profit and Loss

7.4 Projected Cash Flow

As a retailer, we do not sell on credit, but all of our invetory purchases are made on account. Our net cash outflows are largely a result of repaying the initial loan.

7.5 Projected Balance Sheet

Among the importance of monitoring liabilities and assets, cash will be of particular importance to our organization. We will monitor this section of the Balance Sheet constantly. Without cash we will be unable to react to market changes or survive through tough economic cycles. Our net worth will improve as we grow and pay off the initial loan.

7.6 Business Ratios

The table below contains important business ratios from the sporting goods shops industry (5491), as determined by the Standard Industry Classification (SIC) Index.

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Sports Agency Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Sports Sector

Do you want to start a sports agency and need to write a plan? If YES, here is a sample sports agency business plan template & FREE feasibility report.

Do you know that the sports market in North America was worth $60.5 billion in 2014? It is expected to reach $73.5 billion by 2019. The biggest reason for such growth is projected increases in revenue derived from media rights deals, which is predicted to surpass gate revenues as the sports industry’s largest segment.

The sports industry is indeed a big and money – spinning industry and you can actually make mega bucks from the industry without being an athlete by simply managing athletes and sport clubs.

As a sport agent or agency, you are expected to work on behalf of sport clubs or athletes to promote their careers and run their sport business affairs. Basically, your job is to secure the best club, competitions, endorsements and sponsorship deals for your clients, for the best fee.

The truth is that a sports agency can be started in any country of the world as long as you have access to pool of athletes and sport clubs. If you have made up your mind to start a sports agency company, you are expected to map out strategies on how to a raise startup capital, how to network with key stakeholders, how to run the business, as well as make profits.

It might take you a month or so to come up with a workable business plan, however, you just have to do it. The truth is that your business plan is the blueprint with which you can successfully run your business and you are not expected to handle it with levity.

It is always advisable to contract the writing to professionals if you know you can’t possibly do it yourself. Bottom line is that, it would pay you a great deal to start and run your business with a good business plan in place. Here is a sample sports agency business plan template that can give you the needed direction to successfully start your sports agency.

A Sample Sports Agency Business Plan Template

1. industry overview.

Sports agency business is under the Celebrity and Sports Agents industry and this industry includes agents and managers who represent or manage creative and performing artists, sports figures, entertainers and public figures.

Agents typically focus on finding work for a client and engage in contract negotiation and management for a client, for which they are entitled to a predetermined commission. Managers have a broader role that includes contract negotiation, finding sponsorships and endorsements and other services such as career advice and financial planning.

Over the five years to 2022, the Celebrity and Sports Agents industry is projected to grow due to continued increase in per capita disposable income and advertising expenditure. In addition, the continual popularity of major sporting events will ensure stability among the industry’s sports agents and clients.

As production studios cast more projects and consumers attend more sports games, agents and managers are expected to gain more revenue as their clients are able to leverage larger contracts.  Industry revenue is projected to increase at an annualized rate over the five years to 2022. Diversifying clientele Although the industry is expected to grow over the next five years, agents and managers will likely continue to dive

The Celebrity and Sports Agents industry is indeed a thriving and viable business in most countries of the world. Statistics has it that in the united states of America alone, the Celebrity and Sports Agents industry generates over $11 billion annually from more than 43,966 registered and licensed big celebrity and sports companies.

The industry is responsible for the employment of over 62,052 people. Experts project the music groups and artist industry to grow at a 4.3 percent annual rate. The companies holding the largest market share in the Celebrity and Sports Agents in the United States of America are Endeavor LLC and Creative Artists Agency LLC.

A recent report published by IBISWorld shows that the industry is in the mature phase of its life cycle. The industry experiences complete market acceptance, which is a key indicator of maturity, since music is a popular form of entertainment for most Americans.

The report indicated that over the 10 years to 2022, industry value added (IVA), a measure of the industry’s contribution to the overall economy, is expected to grow at an annualized rate of 1.9 percent. US GDP is forecast to grow at an annualized rate of 2.0 percent during the same time. The industry’s relatively stable value added is further evidence that, despite the changing nature of the industry, it remains a mature and stable segment of the economy.

One good thing about starting a sports agency business is that even if you decided to start it in the United States of America, your market will not be restricted to athletes and sport clubs in the U.S.; the world will be your target market.

Many thanks to the internet that has made the world a global village. All you need to do is to strategically position your sports agency brand on the internet and you will be amazed at the rate athletes interested in signing under your management will be calling you from all parts of the world.

2. Executive Summary

Garry Bright® Sports Agency, Inc. is a registered sports agency business that intends having a footprint in the celebrity and sports agents industry. We have been able to secure a well – positioned office facility in Los Angeles – California and the office facility is located directly opposite StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Interestingly, the 125 – acre complex features state of the art stadiums and facilities for soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports hence it will be easier for us to work with athletes in different sports.

Garry Bright® Sports Agency, Inc. is going to engage in promoting our clients sporting careers. We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee. Part of our plans is to work towards becoming one of the leading sports agencies in the whole of Los Angeles – California and in the nearest future compete with the leaders in the industry.

We are quite aware that starting a standard sports agency business from the scratch requires reasonable capital base especially for promotion of athletes and sport clubs under your management, which is why we have perfected plans for steady flow of cash from private investors who are interested in working with us. We can confidently say that we have a robust financial standing and we are ready to take on any challenge that we encounter in the industry.

Our workers are going to be selected from a pool of talented and highly creative people with eyes for spotting raw talents in and around Los Angeles – California and also from any part of the United States. We will make sure that we take all the members of our workforce through the required trainings that will position them to meet the expectation of the company.

At Garry Bright® Sports Agency, Inc. our client’s best interest will always come first, and everything we do will be guided by our values and professional ethics. We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely.

Garry Bright® Sports Agency, Inc. will be owned majorly by Garry Bright and his immediate family members. Garry Bright has a Degree: B.S. in Psychology from the University of California, Berkley. Aside from being a celebrated athlete on campus, he is a successful local soccer coach and he is a certified and licensed FIFA football agent.

3. Our Products and Services

Garry Bright® Sports Agency, Inc. is going to offer varieties of services within the scope of the Celebrity and Sports Agents industry in the United States of America. Our intention of starting our sports agency company is to make profits from the industry and we will do all that is permitted by the law in the US to achieve our goals.

Our business offerings are listed below;

• Managing athletes and sport clubs
• Career management services for athletes
• Licensing and contract services for athletes and sport clubs
• Other related sports agency services

4. Our Mission and Vision Statement

• Our vision is to become one of the top 10 sports agencies in the United States of America.
• Our mission is to engage in promoting our clients’ sporting careers.
• We will help them secure the best clubs, competitions, endorsements and sponsorship deals and for the best fee.
• We want to build a sports agency company that will become the number one choice for both athletes and sport clubs.

Our Business Structure

The fact that we are set to compete with other leading sports agencies in the United States of America means that we must build a business structure that can support our business goal. We will ensure that we hire people that are qualified, hardworking, creative, customer centric and are ready to work to help us build a prosperous business that will benefit all the stake holders.

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of five years or more as agreed by the board of trustees of the company. Below is the business structure that we will build Garry Bright® Sports Agency, Inc.;

• Chief Executive Officer

Legal Secretary

Athletes Manager

Admin and HR Manager

• Customer Service Executive/Front Desk Officer

5. Job Roles and Responsibilities

Chief Executive Office:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board
• Responsible for drawing up contracts and other legal documents for the company
• Advise athletes and sport clubs accordingly before signing any contract
• Produces information by transcribing, formatting, inputting, editing, retrieving, copying, and transmitting text, data, and graphics; coordinating case preparation.
• Provides historical reference by developing and utilizing filing and retrieval systems; recording meeting discussions; maintaining transcripts; documenting and maintaining evidence.
• Responsible for negotiating contracts and fees, finding and booking athletes for competitions, sponsorships deals and endorsements that match their career strategy, advising on career decisions, publicity and promotion, helping them on career decisions and managing media relations on their behalf
• Responsible for building a strong reputation for good client services, and attracting more high paying sponsorships and endorsement deals and contracts.
• Represent a roster of athletes and sport clubs, and cultivate relationships with the sports industry decision makers on their behalf. They will negotiate deals, and support and guide their clients’ careers.
• Keep up to date with what’s happening in the industry, and spend a lot of time establishing and maintaining relationships, using contacts to source clubs, competitions, sponsorship and endorsement deals for her clients.
• Promote her clients’ work, and will often be involved in liaison during the training sessions and preparation process. May also organize and negotiate contracts for release and publishing, and communicate with the press.
• Handle any other responsibility as assigned by the Chief Executive Officer
• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Defining job positions for recruitment and managing interviewing process
• Carrying out induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Facilitate and coordinate strategic sessions.
• Work directly with clients in a non-advisory capacity, such as answering questions, scheduling appointments and making sure all training concerns are properly taken care off
• Oversee the smooth running of the daily office activities.
• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting for one or more properties.
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the company
• Serves as internal auditor for the company

Client Service Executive

• Ensures that all contacts with clients (e-mail, walk-In center, SMS or phone) provides the client with a personalized customer service experience of the highest level
• Through interaction with clients on the phone, uses every opportunity to build client’s interest in the company’s products and services
• Manages administrative duties assigned by the manager in an effective and timely manner
• Consistently stays abreast of any new information on the company’s products, promotional campaigns etc. to ensure accurate and helpful information is supplied to clients when they make enquiries

6. SWOT Analysis

Garry Bright® Sports Agency, Inc. engaged the services of a professional in the area of consulting and business structuring to assist the organization in building a standard sports agency that can favorably compete in the industry.

Part of what the business consultant did was to work with the management of the company in conducting a SWOT analysis for Garry Bright® Sports Agency, Inc. Here is a summary from the result of the SWOT analysis that was conducted on behalf of Garry Bright® Sports Agency, Inc.;

Our core strength lies in the power of our team and the location of our business. We have a team that can give our clients value for their money; a team that can effectively harness raw sporting talents in various sporting fields to become world – class athletes. We are well positioned and we know we will attract loads of clients from the first day we open for business.

As a new sports agency company, it might take some time for our organization to break into the market and attract some well – established athletes and sport clubs to sign under our agency; that is perhaps our major weakness. Another weakness is that we may not have the required cash to promote our business the way we would want to.

• Opportunities:

The industry is anticipated to continue growing in line with prevailing consumer spending and the ever-rising popularity of sports in the United States and all across the world. This goes to show that the opportunities in the Celebrity and Sports Agents industry are massive and we are ready to take advantage of any opportunity that comes our way.

Technology and the internet which of course is a major tool for the advancement and gains achieved in the Celebrity and Sports Agents industry can also pose a threat to the industry. The truth is that with the advancement of technology, it is now easier for athletes to promote themselves especially via social media platforms.

So also, just like any other business, another threat that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing/spending power.

7. MARKET ANALYSIS

• Market Trends

Entrepreneurs that are venturing into the Celebrity and Sports Agents industry are coming in with creativity and good business skills. The fact that revenue is nose – diving in the industry does not in a way stop some sports agencies from declaring profits year in year out.

In time past, big-name sponsorship deals were enough to satisfy sports marketers. But in recent time, the trend shows that amid a saturation of advertising and proliferation of new channels, fresh opportunities are arising for brands and clubs alike to cultivate deeper relationships with fans.

The trend in the Celebrity and Sports Agents industry is that most sports agencies are trying as much as possible to recreate themselves on a regular basis and also to be on top of their game.

8. Our Target Market

When it comes to sports agency business, there are no exemptions to who you can market your services to. There are loads of athletes and sport clubs out there who are interested in working under a well – structured sports agency company.

In view of that, we have created strategies that will enable us reach out to various clients within our target market. We have conducted our market research and survey and we will ensure that all our sports agency company is well accepted in the market place.

Our Competitive Advantage

We are mindful of the fact that there are stiff competitions in the sports business in the United States of America, hence we have been able to hire some of the best business developers to handle our sales and marketing.

Garry Bright® Sports Agency, Inc. is launching a standard sports agency company that will indeed become the preferred choice for athletes in and around Los Angeles – California. This is because the location of our office makes us the first choice for athletes and sport clubs that make use of StubHub Center which is the largest soccer – specific in Major League Soccer in the United States.

Another competitive advantage for Garry Bright® Sports Agency, Inc. is the quality and wealth of experience of its management team.

The management team comprises of professionals who have worked with some of the leading international brands in the Celebrity and Sports Agents industry. Our unique style of attracting gifted athletes also counts towards our advantage especially when it comes to competing with other sports agencies within the same category.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category in the industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and objectives. We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Garry Bright® Sports Agency, Inc. is established with the aim of maximizing profits in the industry and we are going to ensure that we do all it takes to attract athletes that will sign under our brand. Garry Bright® Sports Agency, Inc. will generate income by offering the following services;

• Licensing and contract services for athletes

10. Sales Forecast

One thing is certain when it comes to sports; sports never dies and the demand for talented and skillful athletes will continue to grow. This goes to show that any sports agency that is known to always represent athletes will continue to attract talents.

We are well positioned to take on the available market in the United States of America and we are quite optimistic that we will meet our set target of generating enough income/profits from the first six months of operation and grow the business and our clientele base beyond Los Angeles – California to other cities in the U.S.

We have been able to examine the sports agency market, we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. Below are the sales projection for Garry Bright® Sports Agency, Inc., it is based on the location of our business and other factors as it relates to sports agency business startups in the United States;

• First Fiscal Year (FY1): $320,000
• Second Fiscal Year (FY2): $650,000
• Third Fiscal Year (FY3): $1.3 million

N.B: This projection was done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Our sales and marketing team will be recruited base on their vast experience in the industry and they will be trained on a regular basis so as to be well equipped to meet their targets and the overall goal of the organization.

We will also ensure that our gifted and talented athletes and sport clubs and management style speaks for us in the market place; we want to build a standard sports agency company that will leverage on word of mouth advertisement from satisfied athletes.

Our business goal is to grow our sports agency company to become one of the top 10 sports agencies in the United States of America which is why we have mapped out strategies that will help us take advantage of the available market and grow to become a major force to reckon with not only in the United States of America but in the world stage as well.

Garry Bright® Sports Agency, Inc. is set to make use of the following marketing and sales strategies to attract clients;

• Introduce our business by sending introductory letters alongside our brochure to athletes and key stakeholders in Los Angeles -California and other parts of the U.S.
• Advertise our business in relevant sports magazines, newspapers, TV and radio stations
• List our business on yellow pages ads (local directories)
• Attend relevant international and local talent hunts for athletes, sporting competitions, tournaments, seminars, and concerts et al
• Leverage on the internet to promote our business
• Engage in direct marketing approach
• Encourage word of mouth marketing from our loyal and satisfied clients

11. Publicity and Advertising Strategy

We have been able to work with brand and publicity specialists to help us map out publicity and advertising strategies that will help us walk our way into the heart of our target market.

We are set to take the Celebrity and Sports Agents industry by storm which is why we have made provisions for effective publicity and advertisement of our sports agency company. Below are the platforms we intend to leverage on to promote and advertise our sports agency company;

• Place adverts on both print and electronic media platforms
• Sponsor relevant sports TV shows and radio programs
• Maximize our official website to promote our business and athletes under our management
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Google+ and other platforms (sports online forums) to promote our business and athletes under our management.
• Offer Pro Bono services as part of our community social responsibility
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Brand all our official cars/buses and ensure that our trademark label is boldly printed in all our promotional materials and every of our staff member wears our branded shirts and caps at all time.

12. Our Pricing Strategy

When it comes to the sports agency line of business, you may not automatically start making money, as a matter of fact, you are expected to groom the athletes until they becomes popular and well-sought out for. With that, you will be able to agree on percentage of the fee paid to the athletes to play in tournaments, competitions, guest appearances, endorsements or sponsorship deals.

• Payment Options

The payment policy adopted by Garry Bright® Sports Agency, Inc. is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Garry Bright® Sports Agency, Inc. will make available to her clients;

• Payment via bank transfer
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

13. Startup Expenditure (Budget)

From our market survey and feasibility studies, we have been able to come up with a detailed budget of achieving our aim of establishing a standard sports agency company. Essentially, these are the areas we are looking towards spending our startup capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $3,300.
• Marketing promotion expenses for the grand opening of Garry Bright® Sports Agency, Inc. in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of $3,580.
• The total cost for hiring business consultant – $2,500.
• The total cost for the purchase of insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of lease for a small but standard office facility for 24 months – $50,000
• The cost for remodeling the office – $20,000
• The amount required for the promote our first set of athletes (sportsmen and sportswomen) and sport clubs – $50,000
• Other start-up expenses including stationery ($500) and phone and utility deposits ($2,500).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $250,000
• The cost for start-up inventory – $10,000
• The cost for store equipment (cash register, security, ventilation, signage) – $13,750
• The cost of purchase and installation of CCTVs – $5,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a website – $600
• Miscellaneous – $5,000

We would need an estimate of three hundred and fifty thousand dollar ($350,000) to successfully set up our sports agency company in Los Angeles – California.

Generating Funds/Startup Capital for Garry Bright® Sports Agency, Inc.

Garry Bright® Sports Agency, Inc. is owned and financed by Garry Bright. He has decided to restrict the sourcing of the startup capital to 3 major sources.

• Generate part of the startup capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from the bank

N.B: We have been able to generate about $100,000 (Personal savings $60,000 and soft loan from family members $40,000) and we are at the final stages of obtaining a loan facility of $250,000 from our bank. All the papers and documents have been duly signed and submitted, the loan has been approved and any moment from now our account will be credited.

14. Sustainability and Expansion Strategy

Part of the plans we have in place to sustain Garry Bright® Sports Agency, Inc. is to ensure that we continue to make available sports men and women who are engaged in soccer, tennis, track and field, cycling, lacrosse, rugby, volleyball, baseball, softball, basketball and other sports, and deliver quality services. We are not going to relent in providing conducive environment for our workers.

We are quite aware that our athletes are key component to the growth and survival of our business hence we are going to continuously engage them to give us ideas on how to serve them better. We will not waste time in adopting new technology, best practices and diversifying our services.

Garry Bright® Sports Agency, Inc. will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and re – training of our workforce is at the top burner.

We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List/Milestone

• Business Name Availability Check: Completed
• Business Incorporation: Completed
• Renting of Office Facility: Completed
• Building of Music Studio: In Progress
• Intellectual Property Protection and Trademark: Completed
• Opening of Corporate Bank Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Conducting Feasibility Studies: Completed
• Generating part of the startup capital from the founder: Completed
• Applications for Loan from our Bankers: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents: In Progress
• Design of The Company’s Logo: Completed
• Printing of Promotional Materials: Completed
• Recruitment of employees: In Progress
• Purchase of the needed office furniture, office equipment, electronic appliances and facility facelift: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business (Business PR): In Progress
• Health and Safety and Fire Safety Arrangement: In Progress
• Establishing business relationship with athletes and key players in the sports industry: In Progress

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