social media marketing presentation template

15+ Best Social Media Presentation Templates

Engage your audience with our social media PowerPoint templates. These tools help you create compelling presentations that are optimized for sharing on social media, enhancing your online engagement.

Active Social Media PowerPoint Template

Digital and social media marketing often operate on a tight budget. That means you need to make every dollar count. This social media presentation tem...

Social Network PowerPoint Template

Looking for a social media PowerPoint template? This social media PowerPoint template comes in handy. Thanks to PowerPoint you can alter it with a few...

Social Media Analytics PowerPoint Template

Looking for digital marketing PPT templates? This is a social media PowerPoint presentation template that will help you craft content for your network...

Sociala Presentation Template

This social media presentation PPT template includes a SWOT analysis. Use it for specific projects. You’ll get 30 slides to choose from. Sociala...

Socio Presentation Template

Show your social media presence, thanks to the Social Media Guide PowerPoint template. It’s a winning social media PowerPoint presentation downl...

Socialedia Social Media Presentation

This is a great social media PowerPoint template. It’s designed with analytical reports in mind. This digital marketing PPT download has many sl...

Vendo Presentation Template

Do you want to impress your audience with your knowledge and skills? You need a social media plan PPT that represents you well. Vendo is that ideal so...

Content Marketing PowerPoint Template

Update your social media PPT for 2022. Get this social media marketing PPT for your next presentation. This social media PPT download comes with chart...

Mediaplan Presentation Template

The Mediaplan PowerPoint template is a modern and sleek professional presentation that will give a boost to your business meetings and lectures. It co...

Modern Social Media PowerPoint Template

This simple download offers a variety of slides. It’s a marketing PPT template with a social media theme. It comes in 4:3 and 16:9 aspect ratios...

Sociometrics Social Media PowerPoint Template

This social media insight PowerPoint template is a presentation designed to analyze the performance of your business on social media platforms. It pro...

Social Media Management PowerPoint Template

Need a professional social media PowerPoint template that’s also stylish? Then take a look at this premium template. It’s perfect for all ...

Gianna Presentation Template

Social media is a crowded landscape, and it pays to stand out. This trendy modern social media advertising PowerPoint presentation includes 100 unique...

Morina Social Media Presentation

Morina is a social media marketing presentation template for fans of minimal design. Every slide is completely customizable and comes in the widescree...

Socialina Social Media PowerPoint Template

Social media is all about engagement and visual identity. This social media PowerPoint template is perfect. Present your brand’s visual online p...

Social Media Marketing PowerPoint Template

Get an amazing social media PowerPoint presentation template like the above-mentioned product. It is a fast way to get your social media networks in f...

Fixga Social Media PowerPoint Template

Sure, you can find a free social media PowerPoint presentation template. Turn to a professionally-designed premium option like this, featuring 30 slid...

Visious Social Media Presentation

A social media PowerPoint like this helps you put your best foot forward. Device mockups are included as a critical feature of the template. These all...

FAQs About Social Media Presentation Templates

What are social media presentation templates.

Social Media Presentation Templates are pre-formatted designs that can be used for creating professional and visually appealing presentations related to social media. These templates can be used across various presentation software like PowerPoint, Google Slides, and Keynote. They typically feature elements such as infographics, charts, and diagrams related to the social media realm.

These templates are used to present data and analytics, marketing strategies, campaign overviews, and other related topics in an easy-to-understand and engaging manner. They are ideal for social media managers, digital marketers, business owners, or anyone who needs to showcase information about social media in a professional context.

Why should I use Social Media Presentation Templates?

Using Social Media Presentation Templates comes with several benefits. First, these templates can save you a lot of time and effort. Instead of starting from scratch, you only need to input your data and adjust the design according to your branding or preferences. They provide pre-made layouts, so you no longer have to worry about designing your slides.

Second, templates ensure consistency in your presentation. All slides follow the same design, which contributes to a seamless and professional look. Lastly, these templates help in delivering your message effectively with the help of relevant visuals, making your presentation more engaging.

Why do I need a Social Media Presentation Template when I can use traditional ones?

Social Media Presentation Templates are designed specifically for presenting social media-related content. These templates usually include graphics, icons, and layouts that are tailored to present social media data and strategies. Traditional templates may not have these specialized components.

In addition, using targeted templates for your presentation can make it more focused and relevant to your audience. It also helps in keeping your audience engaged as the visuals are more relatable and easy to understand.

How customizable are Social Media Presentation Templates?

Social Media Presentation Templates are usually fully customizable. You can insert your text, photos, logos, or any other necessary graphics. You can also adjust design elements like color scheme, fonts, and backgrounds to align with your company branding or specific preferences.

Moreover, the included charts, graphs, and infographics are often data-driven, which means you just need to replace the presented dummy data with your own. This feature can make a significant impact in terms of achieving a personalized and professional presentation.

Where can I find quality Social Media Presentation Templates?

Quality Social Media Presentation Templates can be found on various online platforms. These platforms include template marketplaces and specific tools for presentations like SlidesCarnival, SlideModel, Envato Elements, or TemplateMonster. These platforms offer a wide range of templates to satisfactorily cater to your needs.

When choosing a template, be sure to evaluate its design, customization features, and relevance to your content. A preview function is usually available to help you choose the most suitable template. It's also worthwhile to check reviews or ratings if available to ensure it's a reliable choice.

Social Media Marketing Presentation

Present a creative social media plan and more by customizing this social media marketing presentation template.

• Design style vintage
• Colors light
• Size Tabloid (10.67 x 6 in)
• File type PNG, PDF, PowerPoint

Design an illustrative social media plan and more with this Social Media Marketing Presentation Template. The template features a modern color scheme, images, and a traditional font, and can easily be customized. Let your marketing presentation stand out by utilizing a modern color scheme. You can choose any modern color palette on Venngage, or pick another color scheme that works for your presentation. There's also the My Brand Kit, in which you can upload your brand colors and logos for continuity. For an eye-catching presentation, add images to the Social Media Marketing Presentation Template. Insert images that reflect the content and make the presentation more intriguing. The Venngage gallery contains thousands of images that will make the design more exciting. When it comes to the text, pick a traditional font for a classic look. There are plenty of traditional fonts to choose from, or you can opt for a completely different look such as a modern or delicate font. Not the marketing presentation you're searching for? Browse Venngage for more creative marketing presentation templates!

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Social Media Strategy Presentation

Your social media strategy has many moving parts: background research, campaign goals, task lists, deliverables, and more. That’s why your social media strategy presentation has to be comprehensive, organized, and easy to understand.

A customizable, intuitive social media strategy deck template can relieve some of the stress of building your own presentation, allowing you to focus on sharing important information with your social media team. 

Use a social media strategy presentation template to:

• Present research, goals, and strategies to executives
• Keep social media team members informed
• Check in on social media campaign progress and deliverables

Create a stunning Social Media Strategy Presentation

Every slide in your social media strategy presentation template fills an important role, so choose them carefully. While putting together your social media strategy deck slides, think about adding graphs, comparison charts, timelines, or a SWOT analysis to make your points visually. Some potential slides to include are:

Pro tips for your Social Media Strategy Deck Template

Consider these tips when creating your social media strategy deck.

A good rule of thumb for your social media presentation: provide an overview before diving into the details. This kind of structure may help your slides connect and flow naturally.

Charts, graphs, timelines, diagrams, and other graphics can transform your social media strategy presentation into a memorable, meaningful one.

Think about including pauses or breaks for Q&A into your social media strategy presentation.

Limit one idea or one topic to one slide. Overcrowding each slide makes it harder for your audience to absorb and remember the information, as well as execute on it.

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Social Media Powerpoint templates and Google Slides themes

Discover the best Social Media PowerPoint templates and Google Slides themes that you can use in your presentations.

The 5-Phase Social Media Strategy

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Social Media Marketing PowerPoint Templates

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Social Media Marketing PowerPoint Templates: It includes 48 slides

• Fully and easily editable (shape color, size, and text)
• This template has a color theme and will automatically apply color when copied and pasted
• It includes a customizable icon family with 135 different icons(Fully editable)
• Drag and drop image placeholder
• Easy editable data-driven charts (Editable via Excel)
• Vector graphics 100% fully editable
• Based on master slides
• The aspect ratio of 16:9
• All background images are included. But The pictures used for example in the image placeholder are not included (You can easily insert your images) => Example pictures copyright: pixabay.com
• Our templates can be used for school classes, business purposes, and commercial purposes. But all images and graphics (shapes) in this template are produced by allppt.com. Redistribution of the template or the extraction graphics is completely prohibited .

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Free Social Media Marketing Plan Templates

Choose from the best social media plan templates to streamline your marketing efforts. Below you’ll find free templates for strategic planning, scheduling, and tracking in Excel, PDF, PowerPoint, Google Docs, and Google Sheets.

Templates on this page include a social media marketing strategy plan, a social media content calendar, and a social media audit. You’ll also find details for creating an effective social media strategy and mastering calendar planning.

Social Media Strategy Plan Template

Create a strategic social media marketing action plan. The template features a simple layout to help you organize each stage of planning and implementation; separate sections for research, competitive analysis, objectives, and actions; and space for revising social media goals based on performance. Edit the template to meet the specific marketing needs of your business or organization. Use the social media channel plan template to help execute your strategy. 

Download Social Media Strategy Plan Template - Excel

Social Media Marketing Plan Template

This social media campaign marketing plan template includes sections for defining goals, identifying a call to action, scheduling important dates, and planning marketing tools and content. The form is easy to read and edit, thanks to alternate row colors. Create a clear campaign plan that includes social media platforms, related online marketing tools, and metrics for tracking progress. 

Download Social Media Marketing Plan Template - Excel

Social Media Planning Calendar Template

Adjust the dates on this template to create a custom daily and weekly social media calendar. Perfect for small businesses and startups, the template has an hourly schedule and sections for multiple social media networks. Plan your posts and keep track of images used, linked content, and customer engagement. 

Download Social Media Planning Calendar Template - Excel

Social Media Editorial Plan Template

Designed as an annual social media plan template, this editorial calendar includes multiple spreadsheets. Use the first sheet for an overview of important events occuring during the year, with months and quarters highlighted. Each month also has its own sheet for detailed planning and tracking. For each month, schedule social media projects while tracking target audience, editorial goals, and measurements of success.

Download Social Media Editorial Plan Template - Excel

Social Media Content Plan Template

Create a monthly and yearly content plan for Facebook, Instagram, Twitter, and other social media outlets. Use this template to build a comprehensive marketing plan for each month while also viewing a yearly outlook on one page. Keep track of the status of each post, whether it’s in progress or on hold or it needs updating.

Download Social Media Content Plan Template - Excel

Social Media Posting Plan Template with Dashboard

This social media plan template includes a sheet with sample data so you can see how the dashboard displays posts per week for each social platform. The schedule covers a four-week time period, so you can create a 30-day social media plan template for all content channels. Create a log of social media posts while tracking content type, topics covered, and posting stats.

Download Social Media Posting Plan with Dashboard Template - Excel

PowerPoint Social Media Marketing Plan Template

Enhance a marketing presentation with this social media PowerPoint template. Include key elements in your marketing plan for each section: target audience, objectives, strategy, and content. Use the bullet points to describe your customers, what makes your company unique, how your business and marketing goals align, and how you plan to meet those goals with social media tools.

Download Social Media Marketing Plan Template - PowerPoint

Social Media Multichannel Plan Template

Organized by month and channel, this template helps you track activities on all your social media outlets. Add or delete sections to create a yearly, six-, or three-month social media plan template. To create a detailed schedule, add rows under each social platform and list upcoming posts and publishing dates. Keep track of assigned owners, calls to action, and the sales funnel stage that matches your marketing goals.

Download Social Media Multichannel Plan Template - Excel

Download Social Media Multichannel Plan Template - Word

Social Media Schedule Template

This basic social media template provides a spreadsheet for scheduling posts. Use it as a calendar, log, and planning tool for social marketing. Columns include publishing date, post status, topics, content description, hashtags, and character count. You’ll also find a checklist with various social media outlets that offers a quick view of where you are posting and when.

Download Social Media Schedule Template - Excel

Social Media Audit Template

Conduct a social media audit to inform your marketing plans. Analyze your activity, customer engagement, audience reach, number of followers, and recent changes. Use this data to refine your social media strategy, as well as create and share more effective content. Customize the template to include all the marketing channels and KPIs you want to measure.

Download Social Media Audit Template - Excel

Maximize Your Social Media Strategy Plan with Smartsheet

The best marketing teams know the importance of effective campaign management, consistent creative operations, and powerful event logistics -- and Smartsheet helps you deliver on all three so you can be more effective and achieve more. 

The Smartsheet platform makes it easy to plan, capture, manage, and report on work from anywhere, helping your team be more effective and get more done. Report on key metrics and get real-time visibility into work as it happens with roll-up reports, dashboards, and automated workflows built to keep your team connected and informed.

When teams have clarity into the work getting done, there’s no telling how much more they can accomplish in the same amount of time. Try Smartsheet for free, today.

Creating an Effective Social Media Strategy Plan

For more templates, as well as information on creating a social media strategy and planning a social media content calendar, visit our post “ Free Social Media Templates for Excel .” We also offer a guide to social media calendars , including benefits, best practices, planning tips, and additional calendar tools. For a comprehensive marketing overview, see the “ Definitive Guide to Strategic Marketing Planning .”

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Social media marketing powerpoint presentation slides

Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This exclusive internet marketing PPT is useful for web marketing professionals. The content ready digital marketing powerpoint complete deck includes a set of slides such as elements of digital marketing, email marketing strategy, and statistics, budget, dashboard, pay per click advertising, PPC statistics, strategies, budget, dashboard, SEO strategy statistics and budget, display advertising statistics, strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, content marketing strategies, budget, dashboard, social media marketing statistics, strategies, budget, dashboard, online marketing channels, return on investment, strategy framework, roadmap to internet marketing, summary, etc. Furthermore, all PPT templates are completely editable, you can modify the color, text and background colors as per your requirement. Increase brand awareness and improve on ROI using this ready to use online marketing presentation deck. Download the social media optimization PPT slides to create a digital marketing plan. Advise folks to advance in a disciplined fashion with our Social Media Marketing Powerpoint Presentation Slides. Discourage any jostling around.

Talk about online marketing strategies with our comprehensive Social Media Marketing Powerpoint Presentation Slides. This e..

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PowerPoint presentation slides

Presenting this set of slides with name - Social Media Marketing Powerpoint Presentation Slides. Download our professional PPT comprising extensively researched content and professional design layouts. Dont waste hours fiddling with PowerPoint toolbars and finding professional PowerPoint templates. This complete Social Media Marketing Powerpoint Presentation Slides saves hours of your time. Comprising a total of sixty one slides, the PowerPoint presentation is a visual masterpiece with professional PPT templates, data-driven graphs, charts and tables, a beautiful theme, impressive slide designs, icons, imagery and more. It is fully editable so that you can make changes to colors, data and fonts if you need to. Just enter your text in the placeholders provided and rock the meeting or conference you are presenting at.

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Content of this Powerpoint Presentation

Slide 1 : This slide introduces Social Media Marketing. State Your company Name and begin. Slide 2 : This slide shows Content of the presentation. Slide 3 : This slide highlights first four topics of the Content. Slide 4 : This slide presents Digital Marketing Key Statistics describing- Total Population, Internet Users, Active Social Media Users, Unique Mobile Users, Active Mobile Social Users. Slide 5 : This slide displays Elements of Digital Marketing as- Paid Marketing, Mobile Marketing, Reporting, Organic Marketing. Slide 6 : This slide represents Digital Marketing Channels describing- Email Marketing, Pay-per-click Advertising (PPC), Search Engine Optimization (SEO), Display Advertising, Social Media Marketing (SMM), Content Marketing. Slide 7 : This slide displays Email Marketing with related imagery. Slide 8 : This slide shows Email Marketing Statistics with related icons. Slide 9 : This slide presents Email Marketing Strategies as- Campaign Objectives, Define KPLS, Professionally Designed Emails, Professionally Designed Landing Pages, Contact List Management, List Segmentation & Targeted Emails, Wed site Integration, CRM Integration, Full Metrics Reporting. Slide 10 : This slide provides information about the budget and expenses related to email marketing. Slide 11 : This slide represents Email Marketing Dashboard with the help of graphs, charts and tables. Slide 12 : This slide displays Pay-Per-Click Advertising (PPC) with related imagery. Slide 13 : This slide shows Pay Per Click (PPC) Statistics describing the effectiveness of this medium as a digital marketing channel. Slide 14 : This slide presents Pay Per Click (PPC) Strategies describing- Keyword Research, Ad Creation, Landing Page Development, Account Setup, Tracking Installation and Testing, Campaign Launch, Monitor Performance, Campaign Assessment, Analysis and Feedback. Slide 15 : This slide shows you the budget for estimated daily clicks, costs and cost per click. User can alter according to his requirements. Slide 16 : This slide represents Pay Per Click (ppc) Dashboard showing data with help of bar graphs and pie chart. Slide 17 : This slide displays Search Engine Optimization (SEO) with related imagery. Slide 18 : This slide covers the vital statistics related to use of SEO as a digital marketing channel. Slide 19 : This slide shows SEO Strategies describing- Information Architecture, Search Engine Submission, Linking Analysis & Strategy, Analytics & Reporting, Keyword Analysis, Content Development. Slide 20 : This slide shows the estimated monthly budget for the company. You can edit this as per your requirements. Slide 21 : This slide presents SEO Dashboard showing data in tabular and graphical form. Slide 22 : This slide showcases Display Advertising with related imagery. Slide 23 : This slide presents Display Advertising Statistics showing the effectiveness of this medium as a digital marketing channel. Slide 24 : This slide shows Display Advertising Strategies describing- Set Campaign Goals, Reach out to your Audience, Choose the Right Tools for Campaign Execution, Create Compelling Banner Ads, Optimize your Landing Page. Slide 25 : This slide represents Display Advertising Budget. User can alter this as per their requirements. Slide 26 : This slide showcases Display Advertising Dashboard describing- Clicks, Impressions, CTR, Clicks-through Conventions, View-through Conversions, Total Conversions, Activity per Click. Slide 27 : This slide displays Social Media Marketing (SMM) with related imagery. Slide 28 : This slide covers the vital statistics related to use of social media marketing as a channel. Slide 29 : This slide shows SMM Strategies describing- Choose Platform, Create Content, Determine Audience, Implement, Set Goals, Track & Measure Progress, Adjust. Slide 30 : This slide presents SMM Budget for Content Creation, Social Advertising, Social Engagement, Software /Tools, Promotion/Contest. Slide 31 : Thid slide showcases SMM Dashboard. You can add or edit data as per requirements. Slide 32 : This slide displays Content Marketing with related imagery. Slide 33 : This slide shows the current stats for content marketing and number of respondents in percent. Slide 34 : This slide presents Content Marketing Strategies describing- In-depth Research, A Strong Headline, Effective Call to Action (CTA), Multiple Content Formats, Visual Content, Guest Blogging, Content Promotion, Tracking the Key Performance Indicators (KPI). Slide 35 : This slide represents Content Marketing Budget on monthly basis. Slide 36 : This slide showcases Content Marketing Dashboard with data in graphical form. Slide 37 : This slide shows remaining Content of the presentation. Slide 38 : This slide presents Previous Year’s Digital Marketing Channels describing best and worst Digital marketing channels for market reach. Slide 39 : This is another slide with Previous Year’s Digital Marketing Channels describing most effective digital marketing channels in previous year. Slide 40 : This slide represents ROI on Digital Marketing with the help of bar graph. Slide 41 : This is another slide with ROI on Digital Marketing presenting information on the perceived level of ROI generated by selected marketing channels. Slide 42 : This slide displays Digital Marketing Strategy Framework showing the strategy opted to convert visitors to loyal customers and the relevant digital marketing channels to be used at each stage. Slide 43 : This slide presents Roadmap to Digital Marketing Strategy displaying the time frame for implementing different channels for marketing. Slide 44 : This slide showcases Digital Marketing Summary Dashboard with data in forms of graphs and tables. Slide 45 : This slide shows Digital Marketing ROI Report covering visits, impressions, clicks, cost, CTR,CPC,RPC, ROI, Margin for keywords. Slide 46 : This is another slide on Digital Marketing ROI Report covering return on investment, sessions, cost, revenue, ROI for social media. Slide 47 : This slide displays Digital Marketing Channels Icons. Slide 48 : This slide reminds about a 15 minutes Coffee Break. Slide 49 : This slide is titled as Additional Slides for moving forward. Slide 50 : This slide shows Donut pie chart with related imagery and text boxes. Slide 51 : This slide presents Clustered Column - Line chart with three products comparison. Slide 52 : This slide displays Clustered Bar chart with three products comparison. Slide 53 : This is About Us slide to show company specifications etc. Slide 54 : This is Our Team slide with names and designation. Slide 55 : This is Our Mission slide with related imagery and text boxes. Slide 56 : This is a Comparison slide to state comparison between commodities, entities etc. Slide 57 : This is a Financial slide. Show your finance related stuff here. Slide 58 : This is a Quotes slide to convey message, beliefs etc. Slide 59 : This slide is titled as Post it Notes. Post your important notes here. Slide 60 : This is a Puzzle slide with text boxes to show information. Slide 61 : This is a Thank You slide with address, contact numbers and email address.

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How to give better social media presentations (free templates included)

Written by by Ronnie Gomez

Published on  December 11, 2023

Reading time  6 minutes

Public speaking skills are a career accelerator, especially in social media marketing . According to the 2023 Sprout Social Index™ , more than half (61%) of marketers agree the most effective way to share social metrics with executive leadership is through in-person presentations or meetings. Whether you’re on Zoom or in a meeting room, you have to speak on your data if you want to get ahead.

If that makes your palms sweaty, don’t panic. Skills can be learned. It just takes time and practice.

If you’re ready to start giving more compelling social media presentations, you’re in the right spot. In this article, you’ll find a list of the essential elements of a social media marketing presentation, expert advice on speech delivery and templates to speed up your deck creation process.

What is a social media presentation?

A social media presentation is a speech, lecture or pitch in which elements of a social media strategy are shared and explained to an audience—senior leaders, internal stakeholders, clients, etc.

Like a snowflake, no two presentations are the same. Every social media marketing presentation is tailored to the needs of a specific situation or goal. Broadly, these presentations can be categorized into the following:

• Pitch presentations : Here, the speaker aims to persuade the audience on a strategic initiative. This could involve pitching services to a potential client in an agency setting, or in-house teams pitching a new tool or process.
• Update presentations : These presentations keep stakeholders informed about the progress of a strategy—wins, opportunities, lessons learned, etc.
• Knowledge-sharing presentations: The speaker aims to educate stakeholders on insights gained through social media data collection .

Each of these presentations has the power to give your social media efforts new meaning. They clarify the return on investment (ROI) of your social media strategy by creating more tangible connections between your work and its results.

The 4 elements of a persuasive social media presentation

It can be difficult to tell when a presentation is ready to share. After spending hours developing a talk track and creating a deck, the lines between critical information and fluff can blur. The following list will help you plan and audit presentations to ensure they’re well-received every time.

1. A cohesive narrative

Why are you delivering your social media presentation?

Behind every exceptional presentation lies a central thesis—a significant idea or perspective that you intend to convey to your audience. Even routine performance updates should have a driving purpose.

Starting from this point will align all of the information you incorporate—from your opening hook to your concluding thoughts—to create a cohesive, compelling story.

2. Succinct slides

Each slide you present should be simple, focused and void of unnecessary distractions. According to Paul Jurczynski, a TED Talk coach and cofounder of Improve Presentation, “The golden rule is to have one claim or idea per slide. If you have more to say, put it on the next slide.”

3. Compelling data visualizations

Social media marketing presentations often come down to proving ROI for stakeholders. Data visualization like graphs and charts are a compelling way to make your case.

In data journalist David McCandless’s TED talk , he explains that the beauty of data visualization is “that we can see the patterns and connections that matter and design that information so it makes more sense, it tells a story or allows us to focus only on the information that’s important.”

Don’t get bogged down in mapping out every single data point you uncover during your research. The best graphs are simple graphs with takeaways that are quick to spot.

4. Room for conversation

Engaging your audience goes beyond simply presenting great content. It’s about fostering a connection with them. It’s not enough to ask “any questions?” at the end of your presentation. You need to create space for everyone to absorb and interact with their newfound knowledge.

Create space throughout your presentation to seek feedback on crucial concepts or areas of concern. Tailored questions create engaged audiences.

Expert advice for delivering your next social media presentation

If you’re looking for presentation advice, who better to turn to than a salesperson? That’s why we went to John Barrows, CEO of JB Sales for his guidance on presenting. Barrows provides professional sales training to companies like Salesforce, LinkedIn and Amazon, plus he has over 25 years worth of presentation experience.

We asked him for his expert advice on giving exceptional presentations. Here’s what he had to say.

Know the ins and outs of your business priorities

A great presentation is all about delivering value. You need to draw distinct lines between the content and its business value . Otherwise, you risk losing your audience’s attention right from the start.

“We have seconds to get people’s attention these days,” says Barrows. “A person’s most valuable asset is their time.”

You can give more engaging presentations simply by staying up to date on company goals and priorities. Get to know what’s top of mind for senior leaders and other stakeholders so you can tailor your presentation content accordingly.

On sales calls, Barrows does this by asking each individual attendee what they’d like to get out of the meeting. You can mimic this approach by setting up regular 1:1’s with team members to stay up to date on their priorities.

Practice, practice, practice

According to Barrows, practice can and will make perfect. “Public speaking is one of the biggest fears that most people have, but a lot of it comes down to confidence and preparation. The more prepared you are, the more confident you’ll be in your presentation.”

Barrows refers to confidence and preparation as the art and science of giving a good presentation. The art can be seen in skilled delivery and a snazzy deck, but it’s preparation that keeps everything on track. “If you come in unprepared to a meeting and you get one curveball of a question, you tend to fall apart. Preparation gives you the confidence you need to adjust on the fly.”

Watch your playback footage

It may make you cringe, but the best way to improve your presentation skills is to record yourself and watch it back.

Barrows figured this out after taking a presentation skills course, but not through instructor feedback. It was watching himself back on video that showed him everything he wanted to fix. Common public speaking issues—like overusing filler words and standing with closed body language—are easy to spot on tape.

The good news is, in increasingly distributed workforces, you don’t have to set up a camera during your Monday morning stand up to get footage of yourself speaking in front of an audience. You can just watch the Zoom recording.

Remember you’re a person speaking to people

This is especially important to keep in mind when talking to business leadership. You may look around and see a group of senior executives but at the end of the day, it’s really just another person.

“When I was first starting out in sales, I would get nervous presenting in front of CEOs and people who I perceived to be smarter or more important than I was,” says Barrows. “Presenting can cause imposter syndrome. But, if you take a minute to connect with your audience, you’ll see they’re not that intimidating.”

We can all agree “picture your audience naked” is universally bad advice. Instead, picture your audience as your friend’s dad or a neighbor. Thinking of people as who they are in their daily lives can be a powerful way to fend off nerves.

3 social media presentation templates to build off of

It happens all the time: You set aside 30 minutes for deck creation and an hour later, you’re still trying to figure out the layout of your third slide. A good presentation deck takes time, but that’s time you could be using to practice.

Instead of stressing over your design chops, try one of these pre-built social media marketing presentation templates. Update them to match your brand guidelines, fill in your information and you’re all set to present.  

Social strategy workshop template

Download the 2023 Sprout Social Index™ Report for a customizable deck template that will help you align stakeholders around key opportunities for your social strategy. Use it to lead conversations around how your business can maximize the utility of:

• Emerging technologies, like AI and automation
• Changing consumer engagement preferences and patterns
• Team structures and collaboration norms
• Revenue impact from social

Social media strategy pitch template

  This leadership presentation deck will help you pitch a compelling vision for your next campaign, initiative or annual strategy. Update it with historical performance insights to bridge the gap between raw data and direct business value.

Social insights analysis template

Your social insights can’t do anything for your business if they live and die within your marketing team. This social insights analysis deck template will help you synthesize findings from social media listening to provide key stakeholders with actionable insights to inform work across the org.

Your next social media presentation will be your best one yet

  It’s perfectly normal to feel nervous before speaking in front of a group; most people do. Some of the world’s best public speakers get the same increased heart rate and sweaty palms as the rest of us. Thankfully, now you have everything you need to give great presentations despite those nerves.

Go prep for your next presentation, and use insights from the 2023 Sprout Social Index™ Report to infuse even more value into your work. With it, you’ll get a presentation-ready insights deck that you can tailor to further establish your expertise.

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