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7 Top Business Plan Books for New-age Entrepreneurs

Free Ultimate Guide On Writing A Business Plan

• October 18, 2023

12 Min Read

Business Plan books are the first thing to go for once you have decided on the idea you want to pursue as an entrepreneur.

Starting up as an entrepreneur is not as simple as it seems. Transforming your idea into a business that creates value for the world is a long process.

The process is full of uncertainties, hurdles, and burnout. To make consistent efforts without giving up, you need a plan you can rely upon.

A plan that helps you in making wise decisions in your entrepreneurial journey is known as a business plan.

It also helps in refining processes and keeps you in line with your business goals.

Now, how would you create a business plan?

Well, you can anyhow get to know what it contains. However, to easily create a business plan that covers all aspects of your business, you must read these books.

In this article, we are going to discuss the 7 top business plan books written for ambitious entrepreneurs like you!

Best Business Plan Books

• Art of the Start 2.0
• The Successful Business Plan: Secrets and Strategies
• The Founder’s Dilemma
• The One-Page Business Plan for the Creative Entrepreneur
• The Secrets to Writing a Successful Business Plan
• Anatomy of a Business Plan
• The Complete Book of Business Plans

1. Art of the Start 2.0

Goodreads rating: 3.87/5

The author of this book is American millionaire Guy Kawasaki. Though his name is enough for anyone to stand up from their seats let me tell you a few things about him.

• He worked with Apple in 1984 as a part of the marketing team for Macintosh computers.
• He is the author of 12 books including The Art of Social Media, and Enchantment.
• He is currently working as the chief evangelist of Canva which is a graphic designing software.

Now coming to what this book holds for you, it’s one of those books that focus on transforming your business idea into a full-fledged organization.

Guy Kawasaki explains why it is important to have a vision and how you, as an entrepreneur, can feed your team with the same vision.

If your team does not adhere to the same vision, there will always be chaos in the workspace.

You must also share stories about your product and your journey. Everyone loves stories. You don’t have to write a 300-page book but a few social media posts, and videos that resonate well with your target audience.

The book also guides entrepreneurs while hiring. It tells you to hire people who are new in the industry. They are most likely to innovate new products as they consistently ask questions.

Key Highlight:

This book will help you in writing a business plan along with guiding you in various steps of entrepreneurship. This book holds something for every aspect of entrepreneurship.

It also stresses how you can use the internet and cloud tools to make the processes more accessible and more efficient. In the modern era, businesses are equipped with tools that are affordable and accessible to everyone.

Moreover, the book also throws light on socializing and partnering with the right people for leadership roles or to get funding.

By reading this book, you will feel more powerful as an entrepreneur and will be ready to take on challenges that come along with entrepreneurship.

This book doesn’t sound like rhetoric and probably that’s why this book received appreciation from all across the world.

Book Link- Art of the Start 2.0

A reader’s review:

The focus is on tech entrepreneurs. While much of the advice is applicable to other industries, the book will hit the bullseye specifically with those starting technology businesses.

Anita Campbell (via Goodreads)

2. The Successful Business Plan: Secrets and Strategies

The author of the book is Rhonda Abrams who has written more than 12 books on entrepreneurship. Being an entrepreneur herself, the knowledge she shares is absolute gold and trustworthy.

She also writes one of the most popular columns in the US known as Small Business Strategies.

Let us now discuss what Rhonda Abrams has taught in her book.

The Successful Business Plan: Secrets and Strategies is a complete guide for anyone stuck in writing. It is one of those books that give you a push to start working on your idea.

This book contains various worksheets and charts which makes it consumable as well as practical.

You will get enough examples of various parts of a business plan , giving you an in-depth idea of what it looks like and how it is written.

This book not only teaches you to write a business plan that reminds you about your vision but also this plan can help you get investors on board.

It also equips you with strategies to get funds at the best possible rates and also to minimize the costs involved in running a business.

It gives you an in-depth understanding of positioning your brand in the market to gain the attention of your target audience and thus derive maximum profit.

Moreover, you can also use it for competitions related to showcasing plans for their businesses. The book is used by many entrepreneurs and is recommended to every small business.

Book Link- The Successful Business Plan

There’s enough information here to help you get almost any business started. This is a proven source, for it’s been through several re-prints since 1991.

Jeffrey Brown (via Goodreads)

3. The Founder’s Dilemma

Goodreads rating: 4.01/5

The book, The Founder’s dilemma, is one of the best business plan books by Noam Wasserman. Apart from this, he has written another bestseller known as Life is a startup.

Noam Wasserman served as a professor at Harvard Business school for 13 years and is currently working at the University of Southern California as a founding Director at the Founder Central Initiative.

The book he wrote is an absolute beauty. Not because he has told some hidden secrets but because he has addressed a problem that many entrepreneurs often ignore.

And that problem is the company’s leadership. You might have a billion-dollar business idea and even have cracked the tech for it, but you might still fail because of listening to the wrong advice.

If you want your business to not suffer due to wrong decisions made by top leadership, you must read this book.

This book will help you in deciding whom you want to work with, and how to share the equity among co-founders and employees without being emotional.

However, this book might not be useful for small businesses but is a gem for someone planning to launch a high-growth business.

Book Link – The Founder’s Dilemma

I’ve never seen a book before that was particularly helpful – to a founder – about the wide range of issues a founder will face.

Brad Feld (via Goodreads)

4. The One-Page Business Plan for the Creative Entrepreneur

Goodreads rating: 3.86/5

The author of this mind-blowing book is none other than Jim Horan.

Known for his expertise in solving complex business problems , Jim has helped many entrepreneurs in turning their businesses into profit-making machines.

Jim Horan has also been a Fortune 500 executive and has written six books in the One Page Business Plan for Creative Entrepreneur series.

This book is quite different from other books as it is written for entrepreneurs who do not understand a lot about business figures but want to get started soon.

There’s a saying that if you cannot write your business plan on a single page, you are probably doing it wrong.

The book enables you to write it in a couple of hours which includes your mission, objectives, and plans.

It will be crisp and easy to understand for your investors as well as the team. In this fast-moving world, it becomes really uncomfortable to give a week preparing a business plan.

You have the idea and with the help of this book, you can turn the idea into a business in no time.

Having said that, this book is not recommended to someone who is building a high-growth company or a business with many manufacturing units.

This book is specially designed for small businesses to increase their profits and improve their vision.

Book Link – The One-Page Business Plan

One of my favorites! I have used these templates many times. It really forces you to be concise and focus on your vision. Highly recommend!

Teri Temme (via Goodreads)

5. The Secrets to Writing a Successful Business Plan

Goodreads rating: 3.70/5

The author of this book Hal Shelton is an extremely experienced executive who has worked with many corporations, non-profits, and investment companies.

Hal Shelton completed his BS from Carnegie Mellon University and then pursued an MBA from the University of Chicago.

The secrets to writing a successful Business Plan focus on each section of the plan to help you create one that stands out in front of the investors.

The book also informs you about the common errors entrepreneurs make while writing. These errors sometimes cost very high as they might create confusion for investors as well as for the team.

You will also learn to do the market analysis and write the same in your plan. You will be able to answer questions like how big is the market and whether it is sufficient to run a successful business or not.

Investors receive a lot of business plans and going through each one of them is not feasible. Therefore writing an executive summary becomes extremely important.

The executive summary is an easy way to grab investors’ attention and help them understand your business without going through lengthy documents.

If you are launching a non-profit organization, this book can help you in many ways as a section of the book is dedicated to non-profits.

Moreover, the book also consists of secret strategies for writing a business plan and getting bank loans or funding from investors.

Book Link – The Secrets to Writing a Successful Business Plan

This book provides a very solid foundation to write your plan. The author also provides excellent examples and instructions as to what to and not to do in writing your business plan

Kirk G. Meyer (via Goodreads)

6. Anatomy of a Business Plan

The author of this book, Linda Pinson, has worked very closely with the U.S. small business administration to write the government business plan publication.

She has also been honored as Education Advocate of the year and SBA regional women in Business advocate of the year.

Apart from this book, she has written many books on entrepreneurship such as Keeping the books and steps to start a small business startup.

This is one of the best business books for people who do not know anything about business plans.

This book provides you with an in-depth understanding of different business plans and will enable you to choose your ideal kind.

After reading the book, you will learn to update your plan according to the needs of your business and the position of your brand in the market.

The author also highlights the importance of mentioning the table of contents and executive summary in navigating smoothly through the book.

Apart from this, it also throws light on how you can efficiently market your business. You will also learn how to mention the financials of your company which is an important thing to do.

The Anatomy of a Business Plan also contains five real-life business plans which give you an understanding of how successful businesses can be explained in a few pages.

You also get a few worksheets which makes the overall experience of reading the book delightful.

Book Link – Anatomy of a Business Plan

This book is like “a mentor for your business plan”. Really informative and helpful.

Marvin Musfiq (via Goodreads)

7. The Complete Book of Business Plans

Goodreads rating: 3.47/5

The authors of this book are Brian Hazelgran and Joseph A. Covello. Both of them have a great understanding of how businesses operate in this book. They have told us that one size doesn’t fit all.

That means business plans for different businesses cannot be written in the same way.

This book contains 12+ plans that give you an idea of how you write one for yourself.

This book also focuses on how you should bring people into your business and what vision you should have to run the business for decades.

Moreover, when you read the book you will have to ask a lot of questions to yourself. The book will compel you to ask questions yourself that are immensely important before writing it.

Once you give satisfactory answers to the questions asked, you will feel more motivated to start a business , and writing a business will look like a cakewalk.

The above quote shows how important it is to plan your business and create a visionary plan for your business.

Book Link – The Complete Book of Business Plans

Great book encompassing everything about writing business plans.

Denny Troncoso (via Goodreads)

Bottom Line

All the Business plan books that we discussed above are going to help you in some way or the other.

But don’t worry you don’t need to read all of them. Just figure out where you stand and where you would want to go and select a book accordingly.

Innovative tools present in the industry like Upmetrics have helped many entrepreneurs in business and financial planning. If you need more help writing a perfect business plan, check out Upmetrics NOW and grow 2X faster.

Build your Business Plan Faster

with step-by-step Guidance & AI Assistance.

Related Articles On Business Plan Writing

• A Comprehensive Guide to Write an Effective Business Plan
• Formulating a Detailed Business Plan Outline
• Get Your Business Plan Written by Expert Writers
• Guidelines for Writing an Exceptional Executive Summary for Business Plans
• Determining the Ideal Length of a Business Plan
• Understand the Operations Plan Section in a Business Plan
• Check Out Our Free Business Plan Examples
• How to Design a Compelling Business Plan Cover Page
• Guidelines for Formulating a Business Plan Table of Contents
• Understanding the Importance of a Confidentiality Statement in a Business Plan

About the Author

Upmetrics Team

Upmetrics is the #1 business planning software that helps entrepreneurs and business owners create investment-ready business plans using AI. We regularly share business planning insights on our blog. Check out the Upmetrics blog for such interesting reads. Read more

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The 10 Best Books for Writing a Business Plan

• Ivaylo Durmonski
• Reading Lists

There are a lot of insightful thoughts around the concept of planning. In a sense, planning helps you forecast the “weather” of your business. Prepares you for what might happen. And distance you, hopefully, further away from your business going to dust. Most importantly, it allows you to think about the type of tasks you should focus on doing today. Do we know how to plan our business if we’re not business owners , though?

There is nothing wrong with having a regular job.

A lot of people are doing it.

Theoretically, since we’re born. We enter a sophisticated system of government-operated institutions that aim to spit us out after approximately 20 years, ready to help someone else grow his dream business.

You’re thought -sort of – how to plan your career. But you’re never thought how to plan your business.

Regardless of your current situation. The idea of starting a business or learning basic business skills will surely reach your mind at some point.

If you’re still not sure whether or not this is something you can achieve on your own. The business books mentioned below are specifically selected to boost your planning skills.

These books, of course, primarily serve business owners or people that are dreaming of becoming such.

Yet, these reads will definitely expand your horizon even if you don’t plan on starting your own thing right now. They will give you a perspective that will force you to think long term – the best way of thinking.

The 10 Best Books for Writing a Business Plan:

1. the goal by eliyahu goldratt, 2. the one page business plan for the creative entrepreneur by jim horan, 3. mind your business by ilana griffo, 4. business plan template and example by alex genadinik, 5. the best-laid business plans by paul barrow, 6. smart business by ming zeng, 7. measure what matters by john e. doerr, 8. your next five moves by patrick bet-david, 9. business model generation by alexander osterwalder, 10. playing to win by a.g. lafley.

What’s the book about?

The Goal by Eliyahu M. Goldratt is a novel. A fascinating story that describes the life of a business owner who is facing a series of obstacles that, if not handled well, will lead to a catastrophic ending of the company he is running. Mr. Goldratt presents this fictional business environment to teach us an important lesson: That the speed of a convoy is determined by the slowest ship.

Who is it for?

Especially interesting for people who already own businesses but are struggling to grow. For people who can’t adequately articulate what is wrong with what they are doing. Eliyahu Goldratt teaches us that we should observe a business as a series of systems . The faster the systems operate. The faster you’ll grow. To speed up this process, first, you need to identify the weakest link and improve upon the process.

Thought-Provoking Quote:

“Since the strength of the chain is determined by the weakest link, then the first step to improve an organization must be to identify the weakest link.” Eliyahu M. Goldratt

Get the book | Read my summary

In this book, Jim Horan compiles his years of experience as a Fortune 500 executive and business consultant. The pages will help you quickly form a simple business plan based on the most successful companies in the world. The book goes through the 5 stages every organization hoping to make a profit from their products and/or services needs: Vision, Mission, Objectives, Strategies, Action.

This resource is great for people just starting their online or offline venture. Folks who are considering the idea of starting a business but are not quite sure what to do first. The One Page Business Plan For Creative Entrepreneur will show you the exact steps you need to begin your entrepreneurial journey.

Get the book

This long-winded title is here to show you how to start a business from scratch. Ilana Griffo, the author, shares her journey on how she started her side hustle which eventually become a six-figure design studio. A lot of readers describe this title as everything you need to learn about being your own boss. Of course, it all starts with planning.

Great book for anyone dreaming about starting a creative project both online and/or offline. The honest tips and the real-world insights will show you exactly what you need to do. How to start and how to plan your day. The book is the perfect companion that will be your guide in your money-making journey.

Simply put, this title will help you create a professional business plan. The author even boasts that you will do the planning in minutes. Not that you should rush. But the included exercises and the questions Alex Genadinik is asking in the book will help you think critically about your overall structure and the products you will be creating – or refining if you already have existing goods.

The program presented in this title is used by a number of universities to teach students how to plan better. As stated in the description, the book… “will help you identify the most effective business strategies for your situation.” You will start by writing a short 3-sentence business plan which will focus you on what’s truly important.

“Product: What is the product or service? What benefit does it provide and to whom? Can you make it inexpensively and of high quality? What form will it take? Website? App? Brick and mortar business? Marketing: Identify a few of the most effective marketing strategies to promote your business Finances: What are the major sources of revenue? How will this happen profitably? When will you achieve financial sustainability? Do you need to raise money for this? How much?” Alex Genadinik

The first book I read on business planning. Foreword by Richard Branson. This title is dated, but still adequate even though everything is happening online these days. The text will teach you the most important ideas around planning a business. It’s full of case studies about different projects and ideas. The author carefully explains how to present your business plan to others in a way that everyone will get.

This book will explain in a simple way why it’s essential and how you should approach the subject of planning in general. The ideas inside are great for people who are looking to raise money or get approval from seniors for their proposed course of action. Also, if you’re still not convinced that you need planning, this book will surely change your perspective.

Written by Ming Zeng, the former Chief of Staff and strategy adviser to Alibaba Group’s founder Jack Ma. This book presents a framework that will help business owners create a winning future strategy for their companies. The titles reveal some of the revolutionary practices Alibaba developed to rapidly increase efficiency.

We commonly read about what Google is doing or about what other Silicon Valley unicorns are working on. It’s a good idea to take a fresh eastern perspective on how to operate your business. Smart Business will show you how to use cutting-edge technologies to plan and scale your business.

Measure What Matter will teach you how to use Objectives and Key Results (OKRs) as an approach to make decisions in business. The legendary John Doerr has helped some of the best companies in the world to scale and exceed their yearly goals by using this simple method.

With time, every owner begins to collect all kinds of data to measure whether or not his project is succeeding. Sadly, many entrepreneurs end up being fixated on the wrong things. This book will explain what you need to measure and why. Helping you focus on the right things so you can reach explosive growth.

“We must realize—and act on the realization—that if we try to focus on everything, we focus on nothing.” John Doerr

In short, this book is about figuring out what you should do next. Taking a holistic view of your business is always a good way to think about where you plan to go. Occasionally, though, you also need to think and plan about what you should do right now – planning your next few moves. The steps inside this title will help you gain clarity on what you really want, who you want to be, and what to do to get these things.

For those who are not only working on businesses, but in business as well. Patrick Bet-David explains how to not let emotions cloud your judgment. How to switch from a broad view of your business to a narrower view. Essentially, the lessons inside will help you identify your true self. Understand who you want to be and where you want to go, both in your life and in your business.

“Your vision must align with who you want to be. Your choices must align with your vision. Your effort must align with the size of your vision. Your behavior must align with your values and principles.” Patrick Bet-David

Full of visual elements, Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers will help you soak up the knowledge and figure out your own business model. This is not your regular book where you’ll be presented with a wall of text. The title is full of infographics and design elements that will prompt you to actively work on defining your business plan and your strategy.

I’d say that this book is for people who are kind of tired of the traditional corporate-heavy jargon that is usually part of business literature. This title combines useful information and presents it in an easily digestible matter that will surely increase your comprehension and your participation when using the material.

“People are moved more by stories than by logic. Ease listeners into the new or unknown by building the logic of your model into a compelling narrative.” Alexander Osterwalder

Written by a long-standing Procter & Gamble Chairman and CEO, this book might seem a bit dry for your taste. Well, it surely is. Rarely anyone below CEO will relate to the mentioned examples. Yet, this read will change the way you think about your business. You’ll become more strategic with your daily decisions. You will become better at identifying what to do and what not to do.

Great companies do not become great by accident. They become great thanks to the strategic choices they make. Even if you don’t end up getting the book, simply consider the title for a moment: “Playing to Win: How Strategy Really Works”. Now, ask yourself, are you playing to win, or are you simply playing? This question alone will disturb your current processes and assist you in finding the best course of action for your business.

“The heart of strategy is the answer to two fundamental questions: where will you play, and how will you win there?” A.G. Lafley

Some Closing Thoughts

Business planning is important for various reasons.

Not only you’ll get clarity on where you’ll want to go. But you will also set a to-do list that will portray how to get to where you want.

More specifically, conducting a business plan will force you to think about what type of business you want to create. Understand your core motivators. Help you find your unique proposition and how you are different from the rest of the businesses out there.

I’ve hand-picked the selection of business books above so you can plan better. Of course, you don’t need to read all of the titles. Usually one or two from the list is enough to get you moving in the right direction.

If you’re looking for more reads on the topic. Make sure to check my must-read business books list. Or, the selection of books on how to start a business (plus my business book summaries ).

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The 5 Best Business Plan Books (& Why You Shouldn’t Read Them)

You probably know that having a business plan will improve your chances of success in starting and growing your business. Reading the right business plan book can help you craft the perfect plan. But, there are more efficient ways than reading a book to learn about business planning and to complete your plan. In this article, I’ll show you such options, and if you’d still like to read a book, I’ll tell you the top 5 business planning books to consider.  

Why You Don’t Need To Read a Business Planning Book

There are many books about business planning that you could read, but why shouldn’t you? 

The simple answer, time. 

Reading even the best business plan books will take time to read and then process, and this is on top of the considerable time it takes to complete market research and write a solid business plan.

Instead, technology has provided today’s entrepreneurs with easy-to-follow simple business plan templates that teach you how to write the business plan as you complete the plan. Although every business is unique, a business plan template will offer you a great starting point and often includes customizable financial plans specific to your industry.   

Download our Ultimate Business Plan Template here

The right business plan template will include all essential components of a successful business plan including:

• Executive Summary
• Company Overview
• Market Analysis
• Customer Analysis
• Competitive Analysis
• Marketing Plan
• Operations Plan
• Management Team
• Financial Plan

You can learn more about each of these business plan components and how to write a business plan from the business planning experts at Growthink.

    Finish Your Business Plan Today!

If you enjoy reading & want to learn more….

So, you don’t actually need to read a business book, but if you do, learn from the experts who have ventured on the same entrepreneurial journey. Their practical advice provides a step-by-step guide through the planning process to help you complete the necessary market research to stay competitive while completing the financial analysis needed to secure funding.  

How We Can Help You Succeed

At Growthink, we have helped over 5,000 entrepreneurs and business owners develop business plans to start and grow their companies. With this extensive experience, we’ve created a simple business plan template and business plan examples for 100+ sectors (and we’re still going!) to save you time and make it even easier to write a successful business plan. Check out the links below or learn more in our Business Plan Writing Help Center to help you launch or expand your successful business.

How to Finish Your Business Plan in 1 Day!

Don’t you wish there was a faster, easier way to finish your business plan?

With Growthink’s Ultimate Business Plan Template you can finish your plan in just 8 hours or less!

Other Helpful Business Plan Articles & Templates

19 Best Business Plan Books of All Time

Our goal : Find the best Business Plan books according to the internet (not just one random person's opinion).

• Type "best business plan books" into our search engine and study the top 5+ pages.
• Add only the books mentioned 2+ times.
• Rank the results neatly for you here! 😊 (It was a lot of work. But hey! That's why we're here, right?)

(Updated 2024)

As an Amazon Associate, we earn money from purchases made through links in this page.

Last Updated: Monday 1 Jan, 2024

• Best Business Plan Books

The One Page Business Plan for the Creative Entrepreneur

The fastest, easiest way to write a business plan.

The Art of the Start 2.0

The time-tested, battle-hardened guide for anyone starting anything.

Guy Kawasaki

Successful Business Plan

Secrets & strategies.

Rhonda Abrams

The Secrets to Writing a Successful Business Plan

A pro shares a step-by-step guide to creating a plan that gets results.

Hal Shelton

The Lean Startup

How today's entrepreneurs use continuous innovation to create radically successful businesses.

The Founder's Dilemmas

Anticipating and avoiding the pitfalls that can sink a startup.

Noam Wasserman

How to Write a Business Plan

Mike P. McKeever

The Complete Book of Business Plans

Simple steps to writing powerful business plans.

Joseph A Covello

The 1-Page Marketing Plan

Get new customers, make more money, and stand out from the crowd.

Business Model Generation

A handbook for visionaries, game changers, and challengers.

Alexander Osterwalder

Starting a Business QuickStart Guide

The simplified beginner’s guide to launching a successful small business, turning your vision into reality, and achieving your entrepreneurial dream.

Ken Colwell

Mind Your Business

A workbook to grow your creative passion into a full-time gig.

Ilana Griffo

Writing Winning Business Plans

How to prepare a business plan that investors will want to read and invest in.

Garrett Sutton

Burn the Business Plan

What great entrepreneurs really do.

Carl J. Schramm

Anatomy of a Business Plan

The step-by-step guide to building a business and securing your company's future.

Linda Pinson

The Book on Business Planning

Writing a Convincing Business Plan

Arthur R. DeThomas Ph.D.

Hit the Deck

Create a business plan in half the time, with twice the impact.

David Ronick

Creating a Business Plan For Dummies

Veechi Curtis

• 12 Books You Should Read Before Starting a Business www.businessinsider.com
• Business Plan Books www.mymoneybooks.com
• The 9 Best Business Plan Books www.thebalancesmb.com
• 20 Best Books on The Business Plan - Bigger Investing www.biggerinvesting.com
• 20 Best Books on How to Write a Business Plan in 2023 www.profitableventure.com

How was this Business Plan books list created?

We searched for 'best Business Plan books', found the top 5 articles, took every book mentioned in 2+ articles, and averaged their rankings.

How many Business Plan books are in this list?

There are 19 books in this list.

Why did you create this Business Plan books list?

We wanted to gather the most accurate list of Business Plan books on the internet.

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20 Best Books on How to Write a Business Plan

Are you wondering which book is best to learn how to write a business plan ? If YES, here are 20 best books on how to write a business plan in 2023.  Starting and running a new business to success can be quite daunting. According to reports, a little more than 1 in 5 businesses tend to crash just within their first year, this is why having a detailed business plan is vital to the success of any business.

Putting together a good business plan from scratch is a challenging undertaking that needs extensive market research, statistical analysis, financial calculations, and much more. You need to understand how to make your business case, describe why there is a demand for your product or service, explain in detail how you intend to build your team, and also explain how you are going to finance your business and remain competitive.

Business plans are quite similar to a GPS; it is possible to travel without a GPS, but it may take you longer and the possibility of getting lost is always present. So instead of having to stop and ask for directions, you can use your business plan as a map to help guide your business.

Nonetheless, here are the best business plan books to take your business dreams from idea to reality.

The One Page Business Plan

According to reports, various corporations, small businesses, and entrepreneurs around the world leverage The One Page Business Plan process to quickly and easily establish highly focused and simple business plans. Instead of beginning with a blank piece of paper, the book and planning tool kit include business plan templates, as well as sample business plans to help get you started.

Have it in mind that the easy-to-fill-in-the-blanks business plan outline makes the process fast and easy. The book is divided into 5 unique sections… Vision, Mission, Objectives, Strategies, and Action Plans providing a useful and complete business plan format that will show you step-by-step how to write a business plan.

Tim Berry is a globally known expert on business planning, and this book is his latest one that will help you get your business up and running. “Hurdle” extensively explains each and every step of a solid business plan in a way that anyone can understand. Also, note that you will see many examples of how to calculate profit and keep track of your cash flow.

Complete with a 53-page workbook, have it in mind you will be constructing your business plan as you read the book rather than trying to understand the fundamentals of business planning and applying them later. After you must have written a workable business plan, you will find yourself turning back to this book for advice on the everyday management and implementation of your business as well.

The Secrets to Writing a Successful Business Plan

If you want a step-by-step guide, then opt for this book. Hal Shelton will expertly take you on a journey of putting together a well arranged plan. Understand what your personal style is, where to go for help and the simple errors people make when putting together a plan.

Note that putting together a marketing plan and establishing a strong management team are also topics covered in this short and simple guide. Hal’s secrets to success will ensure you spend less time putting together a business plan, freeing up time for you to focus on other aspects of your business. In addition, you will learn how to acquire a bank loan and get proven strategies for attracting investors.

The Successful Business Plan

Note that this is a well detailed step-by-step guide for anyone eager to start or grow a business, and has been used over the years by close to two million entrepreneurs. It comes with expert help, worksheets to jumpstart the process, a sample business plan, tips on attracting funders, winning tips for competitions, secrets to successful crowdfunding, building a global business, and much more.

Well recognized in over 1000 business schools globally and appreciated by entrepreneurs; this guide touches every aspect of a successful business plan, from business strategy, winning over investors or lenders, and much more.

Hit The Deck

Have it in mind that this book shows entrepreneurs the perfect way to create business plans, leveraging best practices used at top business schools, and with leading angel and venture capital investors. Also note that the book provides step-by-step instructions on how to think through new business ideas and prepare concise, compelling business plan presentations .

Owning to its comprehensive content, founders can plan faster, pitch more effectively, and modify their plans more easily as they get feedback from advisors and investors. Hit the Deck includes interviews with sophisticated investors, like Ted Schlein at Kleiner Perkins, and with successful entrepreneurs, like Tommy Hilfiger.

Writing a Convincing Business Plan

First and foremost, this book was written by the company that has aided generations of students to prepare for standardized tests. Note that it approaches the challenge of putting together a business plan in the same straightforward, system-minded way.

Have it in mind that this book is no-nonsense: you will have to analyze your business structure, your goals, and your forecasts, and no amount of mantras will help you do so like good old-fashioned hard work. According to reviews, this is a thought-provoking book that ensures you take a closer look at different aspects of your business with plenty of questions to ask yourself. It also guides you in finding supporting data that justifies and promotes your business.

How to Write a Business Plan

Regardless of what your intentions are, be it starting or selling your own business, business plans are a vital and pertinent part of the business cycle. How to Write a Business Plan offers you the expert guidance you require to make an impact with your plan, including advice on researching competitors, presenting your management skills, and successfully communicating your strategic vision.

Be it is to source funds, sell a business or develop a particular project, this is your one-stop guide to putting together the most professional and convincing business plan for a new venture. How to Write a Business Plan offers priceless help with sales, cash, and profit forecasts and is supported by the inclusion of full-length plans available to download online. This new edition has been enhanced to cover digital developments like crowdfunding, online retailing, and digital marketing.

The Founder’s Dilemmas

While putting together your business plan, you will also have to bother about who will run your organization coupled with all of the other information contained inside. While the “who” of your organization can be less exciting than the “what” and “how,” staffing and leadership decisions are definitely not to be ignored.

Notably, when you are considering whether to start a business on your own, with friends or relatives, or with trusted colleagues, it is pertinent to consider extensively the decision — and this book helps you do so by analyzing why these decisions matter so much. Noam Wasserman, leveraging a decade of research, educates you on how to shape the leadership section of your business plan in order to make your company as successful as earthly possible.

Burn the Business Plan

This book dissects the myth of the cool, tech-savvy twenty-something entrepreneur with nothing to lose and venture capital to burn. Notably, a good number of people who start businesses are juggling careers and mortgages. Note that the average entrepreneur is actually thirty-nine years old, and the success rate of entrepreneurs over forty is five times higher than that of those under age thirty.

Also, note that entrepreneurs who come out of the corporate world often have discovered a need for a product or service and have priceless contacts to help them get started. Well stocked with stories of successful entrepreneurs who drew on real-life experience rather than academic coursework, Burn the Business Plan is the guide to starting and running a business that will actually work for any willing soul.

The Art of the Start 2.0

With this wonderful book, you can learn about perfecting your pitch, get real-world advice on bootstrapping, and obtain advice on building your team. The author Guy Kawasaki is behind the wildly successful online design service Canva. He wrote this guide extolled as the “essential guide for anyone starting anything,” to help young entrepreneurs separate the fluff from the foundation and build your business plan into one that really works for you.

Coupled with the old standards, this book seems to extensively discuss crowdfunding, social media, and other digital revolutions as well. With the knowledge imbibed in this book, you will be ahead of the competition — and much calmer, too, because you will know how to position your product with stories that create a personal connection with potential customers.

Pulling Together

This book come well recommended for the leader of any team. Pulling Together is the unbelievable list of advice for achieving greatness on a team. From “Respecting Diversity” to “Building Trust,” the rules for teamwork contained in this book will inspire camaraderie and demand excellence.

Also note that what makes this book astonishing is its depth of content coupled with its gift-sized packaging. Every rule for “pulling together” is complemented with photographs, quotations, thought-provoking questions, and smart insight. Notably, it is the perfect size to be given as a gift to each person on the team and could be given as a gift to coaches, athletes, business leaders, or co-workers.

Business Model Generation

Note that this is a handbook for visionaries, game-changers, and challengers eager to defy outmoded business models and create tomorrow’s ventures. If your business needs to adapt to harsh new realities, but you lack the strategy that will get you out in front of your competitors, you need Business Model Generation.

Co-created by 470 “Business Model Canvas” practitioners from 45 countries, the book comes with a wonderful, highly visual, 4-color design that leverages unique strategic ideas and tools and makes them easy to use in your organization. You will learn how to systematically understand, design, and implement a game-changing business model–or analyze and renovate an old one. In addition, you’ll have a much deeper understanding of your customers, distribution channels, partners, revenue streams, costs, and your core value proposition.

Starting a Business Quick Start Guide

In his comprehensive Starting a Business Quick Start Guide, Ken Colwell explicitly noted the core fundamentals that all new entrepreneurs have to understand to get started, find success, and live the life of their dreams. Business and entrepreneurship students, small business owners, managers, and soon-to-be entrepreneurs will indeed find enormous value within the pages of the Starting a Business Quick Start Guide.

Colwell’s clear voice, extensive experience, and easy-to-understand presentation all come together to make this book a must-have resource in the library of every budding entrepreneur!

The Lean Startup

According to reviews, the Lean Startup approach helps to build companies that are both more capital efficient and that use human creativity more effectively. Inspired by lessons from lean manufacturing, it depends on “validated learning,” steady scientific experimentation, as well as a number of counter-intuitive practices that reduce product development cycles, measure actual progress without using vanity metrics, and learn what customers really want.

Also note that it enables a company to shift directions with eagerness, changing plans inch by inch, minute by minute. So, instead of wasting time establishing elaborate business plans, The Lean Startup provides entrepreneurs—in companies of all sizes—an avenue to test their vision continuously, to adapt, and adjust before it is too late.

The Complete Book of Business Plans

Inside this staple of the business world, you’ll find plenty of business plan templates you can leverage to boost your business and attract investors quickly. Also note that you will find advice on ensuring and sustaining motivation, how to make sure you are bringing the best possible partners onto your project, and how to push your business forward for years to come.

Have it in mind that a good part of the book is set up like a workbook and asks highly detailed questions that are expected to be answered before writing can start. These questions will also force the would-be entrepreneur to analyze and address a series of questions that many first-timers would forget or not even know to ask or consider.

The 1-Page Marketing Plan

To establish and run a successful business, you have to stop doing random acts of marketing and start leveraging a well articulated plan for rapid business growth . Ideally, creating a marketing plan has been a daunting and time-consuming process, which is why it rarely gets done.

In The 1-Page Marketing Plan, serial entrepreneur and rebellious marketer Allan Dib explicitly states marketing implementation breakthrough that makes putting together a marketing plan simple and quick. It is more or less a single page, divided up into nine squares. Note that you’ll be able to map out your own sophisticated marketing plan and go from zero to marketing hero.

Mind Your Business

Mind Your Business remains one of the top books that teaches you everything you need to know about how to create a successful business from scratch. Right from building your brand to designing products to identifying your legal and tax needs, note that this well detailed guide will take you through every step of the process and help you create a unique and well noted roadmap for your business.

Mind Your Business is for aspiring entrepreneurs who are savvy, ambitious, creative, and eager to establish a business and life they love. Author Ilana Griffo shares the formula that turned her creative hobby into a six-figure design studio.

Creating a Business Plan for Dummies

Irrespective of what you intend to do, be it starting a new business or trading for a while, Creating a Business Plan For Dummies puts into consideration everything you need to know. In this book, you will find out whether your business idea is likely to work, how to identify your strategic advantage, and what you can do to gain an advantage over the competition.

Also, note that you will discover why a business plan doesn’t have to be a thirty-page document that takes centuries to put together but can be a simple process that you do in stages as you work through your business concept. Also know how to make an elevator pitch, create a start-up budget, and establish realistic sales projections. Also discover how to predict and manage expenses, and assemble a financial forecast that enables you to calculate your break-even.

Writing Winning Business Plans

Clearly written and featuring real-life illustrative stories, Writing Winning Business Plans extensively discusses all the major elements of a successful plan. Topics include focusing on your business vision, analyzing your financials, and knowing your competition. In addition, you will learn how to really use your business plan as a tool and how to attract funding for your new or existing businesses.

Note that as business plan competitions become more intense around the world, Writing Winning Business Plans also explains how to enter and how to win these ever lucrative contests. Furthermore, how to quickly interest a potential investor, also known as the elevator pitch, is well discussed. And, as opportunities arise around the world, how to present your plan in various countries is explained extensively.

Documentation: Anatomy of a Business Plan

According to experts, this book will help you create a well articulated business plan that is sure to lead you towards success. If you require some additional hand-holding to get started, this book is for you: You will understand how best to choose an organizational structure that is ideal for your business, learn how to market that business well using means and strategies that helps your business grow, and learn how to organize your business plan into the traditional sections.

Also, note that the marketing strategies in this book are priceless and you will be happy to see financial documentation reviewed deeply. Howbeit, it is not the most glamorous part of your business, but it is vital to your business success. This book will also walk you through five sample business plans and also provides helpful hints to accompany the worksheets provided for drafting your own project.

How to Write a Business Plan

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Book description

How to Write a Business Plan presents the latest thinking on effective business planning, while putting all the information and tools students need right at their fingertips. From diagnosing and measuring customer satisfaction to finding innovative ways to raise capital, the fifth edition of this best-selling course explains how to organize and implement the planning process from beginning to end and position a company for success.

Students will learn how to: • Evaluate a business’s capabilities, strengths, and weaknesses • Pinpoint the crucial elements of the competitive environment, including market, economic, and technological factors • Establish realistic goals, objectives, and strategies in areas including marketing, organization and management, production/services, R&D, finance, and information technology • Develop both operating and financial plans • Identify and integrate customer requirements into the business plan • Write the actual planning document and use it to steer a company to greater productivity and profits • Obtain the capital needed to grow a business

Completely revised and updated, the course now includes sections on developing Information Technology goals and strategies, a new chapter preparing an IT Plan, and a glossary of terms. It also covers the role of the balanced scorecard in developing a business plan and looks at new ways to raise capital such as crowdfunding and search funds. Sample outlines, exercises, and review questions reinforce key concepts and allow students to strengthen their skills. Startups and established businesses alike all need a plan—this course makes creating one easy.

Table of contents

• About This Course
• How to Take This Course
• The Business Plan Is the Final Step of Planning
• The Business Plan and the Development Process
• Executive Summary
• Sales and Revenue Plan
• Production Plan
• Research and Development Plan
• Organization and Management Plan
• Financial Plan
• Information Technology Plan
• Contingency Plans
• Review Questions
• What Is Business Planning?
• Internal Uses of a Business Plan
• External Uses of a Business Plan
• Market Strategy
• Production or Service Strategy
• Research and Development Strategy
• Organization and Management Strategy
• Financial Strategy
• Information Technology Strategy
• Step 1: Organizing the Planning Process
• Step 2: Diagnosing the Situation
• Step 3: Setting Goals
• Step 4: Developing Operating Plans
• Step 5: Developing a Financial Plan
• Step 6: Writing the Business Plan Document
• Evaluating Market Strategy
• Evaluating Production or Service Strategy
• Evaluating Research and Development Strategy
• Evaluating Organization and Management Strategy
• Evaluating Financial Strategy
• Evaluating Information Technology Strategy
• The Balanced Scorecard and the Business Plan
• How to Use the Results of an Internal Diagnosis
• Structure of the Company’s Operating Environment Focus on the Customer
• Customer Value Model for the Family Doctor
• Identifying the Company’s Customers
• Four Key Questions for Customer Research
• Customer Versus Market Segmentation
• Measuring Customer Satisfaction
• Ten Key Steps in Customer Satisfaction Measurement
• Analysis of Market Developments
• Analysis of Technological Developments
• Analysis of Economic Developments
• Analysis of Major Societal Forces and Trends
• Legislative and Regulatory Actions
• How to Use the Results of an External Diagnosis
• Definition of a Mission
• The Purpose of Goal Setting
• The Nature of Goals, Objectives, and Strategies
• How Goals Are Established
• Setting Market Goals and Strategies
• Setting Production or Service Goals and Strategies
• Setting Research and Development Goals and Strategies
• Setting Organization and Management Goals and Strategies
• Setting Financial Goals and Strategies
• Setting Information Technology Goals and Strategies
• How Goals, Objectives, and Strategies Should Be Used
• Developing Quarterly Sales and Revenue Objectives
• Developing Estimates of Marketing and Sales Expenses
• Pulling Revenue and Expense Objectives Together
• Linking Sales and Revenue Objectives to the Research and Development Plan
• Finalizing the Sales and Revenue Plan
• Production Scheduling
• Raw Materials Planning
• Direct Labor Planning
• Production Overhead Planning
• Computing the Cost of Goods Sold
• Finalizing the Production Plan
• Factors Involved in the Structure
• Form of the Structure
• Implementing the Structure
• Developing Effective Management and Information Systems
• Developing an Effective Workforce
• Estimating Management and Administrative Expenses
• Linking the Financial Plan to Financial Goals and Strategies
• Preparing an Income Statement
• Planning Working Capital
• Planning Long-Term Assets
• Planning a Financing Structure
• Finalizing a Balance Sheet
• Preparing a Statement of Cash Flows
• Finalizing a Financial Plan
• IT Situation Analysis
• Goals and IT Initiatives
• Timelines and IT Initiatives
• Tracking Emerging Technologies
• Goal Setting and IT Initiatives
• The IT Plan and Organizational Learning
• Information Technology Budget
• Information Technology Performance Measures
• Alternatives for Raising Capital
• Venture Capitalists
• Joint Ventures
• Search Funds
• Crowdfunding
• Public Securities Markets
• Commercial Banks
• Asset-Based Lenders
• Leasing Companies
• Government-Assisted Programs
• Industrial Revenue Bonds
• People Involved
• Viability of the Concept
• Marketing Skills and Experience
• History of Success
• Personal Commitment of Resources
• Reasonableness of Financial Projections
• The Bankers’ Perspective
• Age of the Business
• Personal Goals
• Packaging the Written Plan
• Submitting the Plan
• Closing the Transaction
• Bibliography
• Online Resources

Product information

• Title: How to Write a Business Plan
• Author(s): Michael P. Griffen
• Release date: September 2015
• Publisher(s): AMA Self-Study
• ISBN: 9780761215516

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The 29 best business books to read in 2023, ranked by Goodreads members

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• Entrepreneurs can learn business concepts, tactics, and advice from books. 
• The best business reads include self-help, leadership, and psychology books.
• We turned to Goodreads to rank the best business books to read in 2023.

Whether you're a small business owner , entrepreneur, or just someone seeking useful career advice, there are many great books to turn to. Business books can provide psychological concepts for better negotiation skills , personal anecdotes to avoid repeating mistakes, or self-help tips to improve productivity. 

To find the best ones, we turned to Goodreads, the world's largest platform to rate and review books. Among the highest ranking are classics like " How to Win Friends and Influence People " as well as newer memoirs like " Shoe Dog ." From fascinating leadership reads to analytical management books, here are the best business books to read in 2023.

29. "Getting Things Done: The Art of Stress-Free Productivity" by David Allen

Available at Amazon and Bookshop , from $10.29

This productivity book is a necessary business read as it teaches readers how to transform the way we work by de-stressing and organizing. Believing that a relaxed mind is most effective, David Allen presents realistic productivity systems and the ways in which we can implement them.

28. "The Intelligent Investor" by Benjamin Graham

Available at Amazon and Bookshop , from $14.29

Originally published in 1949 by the "father of value investing," "The Intelligent Investor" by Benjamin Graham delivers realistic financial advice for individuals and businesses looking to grow their wealth. Far from principles that guarantee you'll become a millionaire, this book encourages readers to create practical goals and find success in any size a victory.

27. "Lean In: Women, Work, and the Will to Lead" by Sheryl Sandberg

Available on Amazon and Bookshop from $12.60

"Lean In" sparked global conversation after its publication in 2013 because of its honesty about the experiences of women in business. This book encourages women to be voracious, courageous, and strong-willed at work in order to not only help themselves but improve the future for upcoming businesswomen.

26. "Steve Jobs" by Walter Isaacson

Available at Amazon and Bookshop , from $14.94

With over one million ratings on Goodreads, this book is a biography of Steve Jobs, the co-founder of Apple. Walter Isaacson conducted more than forty interviews with Steve Jobs and 100 interviews with family, friends, and colleagues to create an all-encompassing portrait of a man who revolutionized technology with his inventiveness.

25. "The Personal MBA: Master the Art of Business" by Josh Kaufman

Available at Amazon and Bookshop , from $13.99

Written for those who cannot or don't intend to go to business school, "The Personal MBA" outlines the fundamental principles of business for people at any stage of their business career. With lessons on sales, marketing, negotiation, and strategy, this self-help read offers an overview of many business school topics to help readers master the MBA basics. 

24. "Creativity, Inc.: Overcoming the Unseen Forces That Stand in the Way of True Inspiration" by Ed Catmull

Available on Amazon and Bookshop from $13.69

Drawing on his experiences as a co-founder and president of Pixar Animation, Ed Catmull unveils some deeply ingrained processes and beliefs that have made Pixar so successful. His teams' philosophies can be applied to any business, creatively driven or otherwise.

23. "The Five Dysfunctions of a Team: A Leadership Fable" by Patrick Lencioni

Available at Amazon and Bookshop , from $15

In this leadership fable, a CEO attempts to unite a team under high stakes discovering along the way why even the greatest teams struggle. If this style of business book interests you, Patrick Lencioni also wrote "The Five Temptations of a CEO" and "Death by Meeting" in the same form.

22. "Made to Stick: Why Some Ideas Survive and Others Die" by Chip Heath and Dan Heath

Available at Amazon and Bookshop , from $14.99

Brothers Chip and Dan Heath use different business theories in this book to analyze the "stickiness" of an idea, or what makes some ideas work so well. They draw from successful and unsuccessful business ventures to help readers discover the principles within great ideas and therefore how to make their own ideas stick.

21. "Blue Ocean Strategy: How to Create Uncontested Market Space and Make the Competition Irrelevant" by W. Chan Kim and Renée Mauborgne

Available at Bookshop , from $18.59

In this business book, authors Kim and Mauborgne assert that lasting success does not come from fighting direct competition in a small pool but rather from creating "blue oceans" or untapped market spaces where new growth can bloom. They outline strategic principles and tools that readers can translate to nearly any market and master their niche. 

20. "Built to Last: Successful Habits of Visionary Companies" by James C. Collins and Jerry I. Porras

Available at Amazon and Bookshop , from $13.49

Over a six-year research project at the Stanford University Graduate School of Business, authors Collins and Porras studied the habits of 18 successful and long-lasting companies in direct comparison to their competitors. "Built to Last" lays out the tactics, habits, and ideas from these successful businesses that managers and entrepreneurs can apply to their own and inspire new success. 

19. "Influence: The Psychology of Persuasion" by Robert B. Cialdini

Available at Amazon and Bookshop , from $16.99

"Influence" is a psychology book about persuasion, dubbed a business read by Goodreads reviewers for its usefulness in management, marketing, and communications. This book teaches the readers six principles of persuasion, how to apply them, and how to know when they're being used against you.

18. "The Power of Habit: Why We Do What We Do in Life and Business" by Charles Duhigg

Available at Amazon and Bookshop , from $9.99

"The Power of Habit" argues that habits are the key to success in business, communities, and our personal lives. Through an analysis of human nature and examples from successful business people, athletes, and leaders, this book demonstrates how mastering powerful habits can change our entire lives. 

17. "Freakonomics: A Rogue Economist Explores the Hidden Side of Everything" by Steven D. Levitt and Stephen J. Dubner

Available at Amazon and Bookshop , from $6.99

"Freakonomics" is a fascinating read that questions the ways we've conventionally understood the world functions and offers a way to question what we've assumed is conventional wisdom. Loved for its thought-provoking nature, this economics and business read separates morality from economics and asserts such as a system of incentives to get people what they want or need. 

16. "Shoe Dog: A Memoir by the Creator of Nike" by Phil Knight

Available at Amazon and Bookshop , from $9.08

"Shoe Dog" might be a memoir, but Goodreads users love Phil Knight's focus on his success in business as he grew his company from $50 into the Nike empire. Knight's story brings readers into the details of the company's growth, the challenges he faced as a leader, and the breakthroughs he experienced.

15. "The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail" by Clayton M. Christensen

Available at Amazon and Bookshop , from $13.71

Malcolm Gladwell is a bestselling author best known for his nonfiction writing on psychology and sociology. In this psychology read, Gladwell analyses the "outliers" of the world — the best, the highest-achieving, the most famous people — to find what made them different and, thus, so successful. If you enjoy Gladwell's clear writing style and fascinating perspectives, you can check out his other popular books here . 

14. "Never Split the Difference: Negotiating As If Your Life Depended On It" by Chris Voss

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13. "Outliers: The Story of Success" by Malcolm Gladwell

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12. "The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It" by Michael E. Gerber

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11. "Good to Great: Why Some Companies Make the Leap… and Others Don't" by James C. Collins

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10. "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell

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With over 735,000 ratings, "The Tipping Point" is a business favorite of Goodreads members, helping readers understand when a good idea crosses the threshold to becoming a business or a product. Beloved for Malcolm Gladwell's concise and digestible writing style, this book uses sociology to analyze the personality types of business leaders, indicators that past trends would become massive, and interviews with great business people to find the traits of the next great idea.

9. "Rework" by Jason Fried and David Heinemeier Hansson

"Rework" strives to be different from any other business book on the market by taking traditional business advice and analyzing how to work smarter for faster results. It approaches standard business principles from a new angle, highlighting the typical challenges and helping readers stay one step ahead.

8. "Rich Dad, Poor Dad" by Robert T. Kiyoskai

Available at Amazon and Bookshop , from $6.82

Robert T. Kiyosaki is a millionaire businessman who grew up with two dads — his own, and his best friend's father (the "rich dad"). In this business and finance book, Kiyosaki explains how his two dads shaped his view of money and investing and gives the readers advice on how to invest and grow their money.

7. "The Hard Thing About Hard Things: Building a Business When There Are No Easy Answers" by Ben Horowitz

Filled with personal anecdotes and advice "The Hard Thing About Hard Things" analyzes some of the most challenging issues entrepreneurs may face while building a business such as firing a friend, managing bad employees, deciding whether or not to sell your company, and managing your own mind as a leader. Readers love this book for Horowitz's brutal honesty and his perspective as he writes to current and future CEOs as a CEO himself. 

6. "The 7 Habits of Highly Effective People: Powerful Lessons in Personal Change" by Stephen R. Covey

Available at Amazon and Bookshop , from $12.26

"The 7 Habits of Highly Effective People" is a self-help book that uses seven principles to help readers streamline their personal and professional lives toward success. Inspirational and practical, these habits use psychological reasoning to determine our goals, focus on reaching them, and maintain positive thinking throughout the process.

5. "Start With Why: How Great Leaders Inspire Everyone to Take Action" by Simon Sinek

Simon Sinek is an inspirational speaker whose book encourages leaders to articulate why their business exists, their idea is great, and their movement is necessary. When people lead with "why," it is easier to lead and inspire.

4. "The 4-Hour Workweek" by Timothy Ferriss

Available at Amazon and Bookshop , from $10.99

Based on a series of lectures given at Princeton University on entrepreneurship, Timothy Ferriss' business book is essentially about how to life-hack your business and when it is the appropriate time to make these moves, from outsourcing certain tasks to implementing new management principles. He also encourages entrepreneurs to break out of the 9-5 mold in order to become more well-rounded business people.

3. "How to Win Friends and Influence People" by Dale Carnegie

Available at Amazon and Bookshop , from $10.60

This 1936 psychology book has become a business staple, necessary in understanding how to lead or manage a team. With principles on how to get people to like you, win people to your way of thinking, and change people without making them hate you, this popular book has sold over 15 million copies. 

2. "The Lean Startup: How Today's Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses" by Eric Ries

Written to help more budding entrepreneurs create successful start-ups, "The Lean Startup" introduces a clear and dynamic approach for businesses to test, analyze, and continually adapt their vision and goals rather than fail by sticking to an original business plan. Both inspirational and validating for readers, this business book demonstrates first why conventional business plans can cause start-ups to fail and then offers advice and wisdom that can be applied to nearly any new business.  

1. "Zero to One: Notes on Startups, or How to Build the Future" by Peter Thiel

Peter Thiel is a billionaire investor and entrepreneur, a co-founder of PayPal and Founders Fund. In "Zero to One," he aims to help readers find unique opportunities for progress in an already advanced business space, incorporating his optimistic view of future entrepreneurs' ideas.

• Main content

Business Plan Development Guide

(6 reviews)

Lee Swanson, University of Saskatchewan

Copyright Year: 2017

Publisher: OPENPRESS.USASK.CA

Language: English

Formats Available

Conditions of use.

Learn more about reviews.

Reviewed by Kevin Heupel, Affiliate Faculty, Metropolitan State University of Denver on 3/4/20

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element... read more

Comprehensiveness rating: 3 see less

The text does a good job of providing a general outline about writing and developing a written business plan. All of the important steps and components are included. However, the text is light on details, examples, and rationale for each element of the business plan. Some examples from actual business plans would be helpful.

Content Accuracy rating: 4

For the most part, the content is accurate. The content covers all important aspects of drafting a business plan. I thought the industry analysis could use more information about collecting primary and secondary sources; instead, this information was referenced in the marketing plan section.

Relevance/Longevity rating: 5

Most of the content relies on cites as far back as 2006; however, when it comes to developing and writing a business plan nothing has changed. Thus, the content is current and there is no concern about it becoming obsolete in the near future.

Clarity rating: 4

The text is clear. There are no difficult terms used and the writing is simple. The text uses a lot of bullet points though, which gets tedious to read for a few pages.

Consistency rating: 5

The text does a good job of maintaining consistency in terms of framework and terminology. The text is organized where it's easy to find the information you want in a quick manner.

Modularity rating: 3

The text has a lot of bullet points and the paragraphs are dense. However, the use of subheading is excellent.

Organization/Structure/Flow rating: 5

The book is organized as if you're writing a business plan from start to finish, which is helpful as a practical guide.

Interface rating: 5

There are no navigation problems, distortion of images/charts, or any other display features that may distract or confuse the reader.

Grammatical Errors rating: 5

The text is free of grammatical errors. The sentence structure is simple with many bullet points, which helps to avoid any grammatical issues.

Cultural Relevance rating: 5

This book was written by a Canadian professor and provides references to Canadian sources. However, the information in this text can be used for U.S. schools.

This book is very short and provides a good, general overview about the process of creating and writing a business plan. It won't help a reader if he/she is confused about a certain part of the business plan. The reader will have to find another source, such as "Preparing Effective Business Plans" by Bruce Barringer, Ph.D. The book provides links to good resources and a finished business plan that the reader can reference. I would recommend the book for undergraduate courses.

Reviewed by Kenneth Lacho, Professor of Management, The University of New Orleans on 6/19/18

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or... read more

1. Text is relevant to Canada. Not the United States 2. Needs to cover resources available to entrepreneur, e.g., federal government agencies, trade associations, chambers of commerce, economic development agencies. 3. Discuss local economy or economic area relevant to this proposed business. 4. Business model ok as a guide. 5. Suggested mission statement to cover: product/business, target customer, geographical area covered. 6. Need detailed promotion plan, e.g., personal selling, advertising, sales promotion, networking publicity, and social media. 7. How do you find the target market? 8. Chapter 6 too much detail on debt and equity financing. 9. Discuss how to find sources of financing, e.g., angels. 10. Expand coverage of bootstring, crowdfunding. 11. Chapter 4 – good checklist. 12. Chapter 3 - overlaps. 13. Chapter 7 – 3 pages of executive summary – double or single spaced typing. Number all tables, graphs. 14. Some references out-of-date, mostly academic. Bring in trade magazines such as Entrepreneur.

Content Accuracy rating: 5

In my opinion, the content is accurate and error free.

Relevance/Longevity rating: 4

The material is relevant to writing a business plan. I wonder if the Porter, SWOT VRIO, etc. material is too high level for students who may not be seniors or have non-business degrees (e.g., liberal arts). Porter has been around for a while and does have longevity. The author has to be more alert to changes in promotion, e.g., social media and sources of financing, e.g., crowdfunding.

Clarity rating: 3

As noted in No. 9, the tone of the writing is too academic, thus making the material difficult to understand. Paragraphs are too long. Need to define: Porter, TOWS Matrix, VRIO, PESTEL. A student less from a senior or a non-business major would not be familiar with these terms.

Consistency rating: 4

The text is internally consistent. The model approach helps keep the process consistent.

Modularity rating: 4

The process of developing a business plan is divided into blocks which are parts of the business plan. Paragraphs tend to be too long in some spots.

Organization/Structure/Flow rating: 4

The topics are presented in a logical step-wise flow. The language style is too academic in parts, paragraphs too long. Leaves out the citations. Provides excellent check lists.

There are no display features which confuse the reader.

Grammatical Errors rating: 4

The text has no grammatical errors. On the other hand, I found the writing to be too academic in nature. Some paragraphs are too long. The material is more like an academic conference paper or journal submission. Academic citations references are not needed. The material is not exciting to read.

The text is culturally neutral. There are no examples which are inclusive of a variety of races, ethnicities, and backgrounds.

This book best for a graduate class.

Reviewed by Louis Bruneau, Part Time Faculty, Portland Community College on 6/19/18

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials. read more

Comprehensiveness rating: 5 see less

The text provides appropriate discussion and illustration of all major concepts and useful references to source and resource materials.

Contents of the book were accurate, although it could have benefited from editing/proofreading; there was no evidence of bias. As to editing/proofreading, a couple of examples: A. “Figure 1 – Business Plan… “ is shown at the top of the page following the diagram vs. the bottom of the page the diagram is on. (There are other problems with what is placed on each page.) B. First paragraph under heading “Essential Initial Research” there is reference to pages 21 to 30 though page numbering is missing from the book. (Page numbers are used in the Table of Contents.)

The book is current in that business planning has been stable for sometime. The references and resources will age in time, but are limited and look easy to update.

Clarity rating: 5

The book is written in a straightforward way, technical terms that needed explanations got them, jargon was avoided and generally it was an easy read.

The text is internally consistent in terms of terminology and framework.

Modularity rating: 5

The book lends itself to a multi-week course. A chapter could be presented and students could work on that stage of Plan development. It could also be pre-meeting reading for a workshop presentation. Reorganizing the book would be inappropriate.

The topics in the text are presented in a logical, clear fashion.

Generally, the book is free of interface problems. The financial tables in the Sample Plan were turned 90° to maintain legibility. One potential problem was with Figure 6 – Business Model Canvas. The print within the cells was too small to read; the author mitigated the problem by presenting the information, following Figure 6, in the type font of the text.

I found no grammatical errors.

The text is not culturally insensitive or offensive in any way.

I require a business plan in a course I teach; for most of the students the assignment is a course project that they do not intend to pursue in real life. I shared the book with five students that intended to develop an actual start-up business; three of them found it helpful while the other two decided not to do that much work on their plans. If I were planning a start-up, I would use/follow the book.

Reviewed by Todd Johnson, Faculty of Business, North Hennepin Community College on 5/21/18

The text is a thorough overview of all elements of a business plan. read more

Comprehensiveness rating: 4 see less

The text is a thorough overview of all elements of a business plan.

The content is accurate and seems to lack bias.

Content seems relevant and useful . It does not help an entrepreneur generate ideas, and is very light on crowdfunding and other novel funding source content. It is more traditional. This can be easily updated in future versions, however. "Social Media" appears once in the book, as does "Crowd Funding".

The book is comprehensive, but perhaps not written in the most lucid, accessible prose. I am not sure any college student could pick this up and just read and learn. It would be best used as a "teach along guide" for students to process with an instructor.

The text seems consistent. The author does a nice job of consistently staying on task and using bullets and brevity.

Here I am not so certain. The table of contents is not a good guide for this book. It does make the book look nicely laid out, but there is a lot of complexity within these sections. I read it uncertain that it was well organized. Yes there are many good bits of information, however it is not as if I could spend time on one swathe of text at a time. I would need to go back and forth throughout the text.

Organization/Structure/Flow rating: 2

Similar to the above. I did not like the flow and organization of this. An editor would help things be in a more logical order.

Interface rating: 2

The interface is just OK. It is not an attractice interface, as it presents text in a very dense manner. The images and charts are hard to follow.

I did not find any grammatical errors.

Cultural Relevance rating: 4

I a not certain of the origins of Saskatchewan, but I do feel this is a different read. It is more formal and dense than it has to be. This would be a difficult read for my students. I do not feel it is insensitive in any way, or offensive in any way.

I would not adopt this book if given the chance. It is too dense, and not organized very well, even though the information is very good. The density and lack of modularity are barriers to understanding what is obviously very good information.

Reviewed by Mariana Mitova, Lecturer, Bowling Green State University on 2/1/18

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to... read more

Though this textbook has a prescriptive nature, it is quite comprehensive. The author strikes a good balance between presenting concepts in a concise way and providing enough information to explain them. Many every-day examples and live links to other resources add to the completeness of the textbook.

Content seems accurate.

Since the content is somewhat conceptual, the text will not become obsolete quickly. In addition, the author seems to be updating and editing content often hence the relevance to current developments is on target.

The text is very clear, written in clear and straight-to-the point language.

The organization of content is consistent throughout the entire text.

The textbook is organized by chapters, beginning with overview of the model used and followed by chapters for each concept within the model. Nicely done.

The flow is clear, logical and easy to follow.

Overall, images, links, and text are well organized. Some headlines were misaligned but still easy to follow.

No concerns for grammar.

No concerns for cultural irrelevance.

Reviewed by Darlene Weibye, Cosmetology Instructor, Minnesota State Community and Technical College on 2/1/18

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning. read more

The text is comprehensive and covers the information needed to develop a business plan. The book provides all the means necessary in business planning.

The text was accurate, and error-free. I did not find the book to be biased.

The content is up-to-date. I am reviewing the book in 2017, the same year the book was published.

The content was very clear. A business plan sample included operation timelines, start up costs, and all relevant material in starting a business.

The book is very consistent and is well organized.

The book has a table of contents and is broken down into specific chapters. The chapters are not divided into sub topics. I do not feel it is necessary for sub topics because the chapters are brief and to the point.

There is a great flow from chapter to chapter. One topic clearly leads into the next without repeating.

The table of contents has direct links to each chapter. The appearance of the chapters are easy to read and the charts are very beneficial.

Does not appear to have any grammatical errors.

The text is not culturally insensitive or offensive.

I am incorporating some of the text into the salon business course. Very well written book.

Table of Contents

Introduction

• Chapter 1 – Developing a Business Plan
• Chapter 2 – Essential Initial Research
• Chapter 3 – Business Models
• Chapter 4 – Initial Business Plan Draft
• Chapter 5 – Making the Business Plan Realistic
• Chapter 6 – Making the Plan Appeal to Stakeholders and Desirable to the Entrepreneur
• Chapter 7 – Finishing the Business Plan
• Chapter 8 – Business Plan Pitches

References Appendix A – Business Plan Development Checklist and Project Planner Appendix B – Fashion Importers Inc. Business Plan Business Plan Excel Template

Ancillary Material

About the book.

This textbook and its accompanying spreadsheet templates were designed with and for students wanting a practical and easy-to-follow guide for developing a business plan. It follows a unique format that both explains what to do and demonstrates how to do it.

About the Contributors

Dr. Lee Swanson is an Associate Professor of Management and Marketing at the Edwards School of Business at the University of Saskatchewan. His research focuses on entrepreneurship, social entrepreneurship, Aboriginal entrepreneurship, community capacity-building through entrepreneurship, and institutional-stakeholder engagement. Dr. Swanson’s current research is funded through a Social Sciences Humanities Research Council grant and focuses on social and economic capacity building in Northern Saskatchewan and Northern Scandinavia. He is also actively studying Aboriginal community partnerships with resource based companies, entrepreneurship centres at universities, community-based entrepreneurship, and entrepreneurial attitudes and intentions. He teaches upper-year and MBA entrepreneurship classes and conducts seminars on business planning and business development.

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Small Business Trends

How to create a business plan: examples & free template.

This is the ultimate guide to creating a comprehensive and effective plan to start a business . In today’s dynamic business landscape, having a well-crafted business plan is an important first step to securing funding, attracting partners, and navigating the challenges of entrepreneurship.

This guide has been designed to help you create a winning plan that stands out in the ever-evolving marketplace. U sing real-world examples and a free downloadable template, it will walk you through each step of the process.

Whether you’re a seasoned entrepreneur or launching your very first startup, the guide will give you the insights, tools, and confidence you need to create a solid foundation for your business.

Table of Contents

How to Write a Business Plan

Embarking on the journey of creating a successful business requires a solid foundation, and a well-crafted business plan is the cornerstone. Here is the process of writing a comprehensive business plan and the main parts of a winning business plan . From setting objectives to conducting market research, this guide will have everything you need.

Executive Summary

The Executive Summary serves as the gateway to your business plan, offering a snapshot of your venture’s core aspects. This section should captivate and inform, succinctly summarizing the essence of your plan.

It’s crucial to include a clear mission statement, a brief description of your primary products or services, an overview of your target market, and key financial projections or achievements.

Think of it as an elevator pitch in written form: it should be compelling enough to engage potential investors or stakeholders and provide them with a clear understanding of what your business is about, its goals, and why it’s a promising investment.

Example: EcoTech is a technology company specializing in eco-friendly and sustainable products designed to reduce energy consumption and minimize waste. Our mission is to create innovative solutions that contribute to a cleaner, greener environment.

Our target market includes environmentally conscious consumers and businesses seeking to reduce their carbon footprint. We project a 200% increase in revenue within the first three years of operation.

Overview and Business Objectives

In the Overview and Business Objectives section, outline your business’s core goals and the strategic approaches you plan to use to achieve them. This section should set forth clear, specific objectives that are attainable and time-bound, providing a roadmap for your business’s growth and success.

It’s important to detail how these objectives align with your company’s overall mission and vision. Discuss the milestones you aim to achieve and the timeframe you’ve set for these accomplishments.

This part of the plan demonstrates to investors and stakeholders your vision for growth and the practical steps you’ll take to get there.

Example: EcoTech’s primary objective is to become a market leader in sustainable technology products within the next five years. Our key objectives include:

• Introducing three new products within the first two years of operation.
• Achieving annual revenue growth of 30%.
• Expanding our customer base to over 10,000 clients by the end of the third year.

Company Description

The Company Description section is your opportunity to delve into the details of your business. Provide a comprehensive overview that includes your company’s history, its mission statement, and its vision for the future.

Highlight your unique selling proposition (USP) – what makes your business stand out in the market. Explain the problems your company solves and how it benefits your customers.

Include information about the company’s founders, their expertise, and why they are suited to lead the business to success. This section should paint a vivid picture of your business, its values, and its place in the industry.

Example: EcoTech is committed to developing cutting-edge sustainable technology products that benefit both the environment and our customers. Our unique combination of innovative solutions and eco-friendly design sets us apart from the competition. We envision a future where technology and sustainability go hand in hand, leading to a greener planet.

Define Your Target Market

Defining Your Target Market is critical for tailoring your business strategy effectively. This section should describe your ideal customer base in detail, including demographic information (such as age, gender, income level, and location) and psychographic data (like interests, values, and lifestyle).

Elucidate on the specific needs or pain points of your target audience and how your product or service addresses these. This information will help you know your target market and develop targeted marketing strategies.

Example: Our target market comprises environmentally conscious consumers and businesses looking for innovative solutions to reduce their carbon footprint. Our ideal customers are those who prioritize sustainability and are willing to invest in eco-friendly products.

Market Analysis

The Market Analysis section requires thorough research and a keen understanding of the industry. It involves examining the current trends within your industry, understanding the needs and preferences of your customers, and analyzing the strengths and weaknesses of your competitors.

This analysis will enable you to spot market opportunities and anticipate potential challenges. Include data and statistics to back up your claims, and use graphs or charts to illustrate market trends.

This section should demonstrate that you have a deep understanding of the market in which you operate and that your business is well-positioned to capitalize on its opportunities.

Example: The market for eco-friendly technology products has experienced significant growth in recent years, with an estimated annual growth rate of 10%. As consumers become increasingly aware of environmental issues, the demand for sustainable solutions continues to rise.

Our research indicates a gap in the market for high-quality, innovative eco-friendly technology products that cater to both individual and business clients.

SWOT Analysis

A SWOT analysis in your business plan offers a comprehensive examination of your company’s internal and external factors. By assessing Strengths, you showcase what your business does best and where your capabilities lie.

Weaknesses involve an honest introspection of areas where your business may be lacking or could improve. Opportunities can be external factors that your business could capitalize on, such as market gaps or emerging trends.

Threats include external challenges your business may face, like competition or market changes. This analysis is crucial for strategic planning, as it helps in recognizing and leveraging your strengths, addressing weaknesses, seizing opportunities, and preparing for potential threats.

Including a SWOT analysis demonstrates to stakeholders that you have a balanced and realistic understanding of your business in its operational context.

• Innovative and eco-friendly product offerings.
• Strong commitment to sustainability and environmental responsibility.
• Skilled and experienced team with expertise in technology and sustainability.

Weaknesses:

• Limited brand recognition compared to established competitors.
• Reliance on third-party manufacturers for product development.

Opportunities:

• Growing consumer interest in sustainable products.
• Partnerships with environmentally-focused organizations and influencers.
• Expansion into international markets.
• Intense competition from established technology companies.
• Regulatory changes could impact the sustainable technology market.

Competitive Analysis

In this section, you’ll analyze your competitors in-depth, examining their products, services, market positioning, and pricing strategies. Understanding your competition allows you to identify gaps in the market and tailor your offerings to outperform them.

By conducting a thorough competitive analysis, you can gain insights into your competitors’ strengths and weaknesses, enabling you to develop strategies to differentiate your business and gain a competitive advantage in the marketplace.

Example: Key competitors include:

GreenTech: A well-known brand offering eco-friendly technology products, but with a narrower focus on energy-saving devices.

EarthSolutions: A direct competitor specializing in sustainable technology, but with a limited product range and higher prices.

By offering a diverse product portfolio, competitive pricing, and continuous innovation, we believe we can capture a significant share of the growing sustainable technology market.

Organization and Management Team

Provide an overview of your company’s organizational structure, including key roles and responsibilities. Introduce your management team, highlighting their expertise and experience to demonstrate that your team is capable of executing the business plan successfully.

Showcasing your team’s background, skills, and accomplishments instills confidence in investors and other stakeholders, proving that your business has the leadership and talent necessary to achieve its objectives and manage growth effectively.

Example: EcoTech’s organizational structure comprises the following key roles: CEO, CTO, CFO, Sales Director, Marketing Director, and R&D Manager. Our management team has extensive experience in technology, sustainability, and business development, ensuring that we are well-equipped to execute our business plan successfully.

Products and Services Offered

Describe the products or services your business offers, focusing on their unique features and benefits. Explain how your offerings solve customer pain points and why they will choose your products or services over the competition.

This section should emphasize the value you provide to customers, demonstrating that your business has a deep understanding of customer needs and is well-positioned to deliver innovative solutions that address those needs and set your company apart from competitors.

Example: EcoTech offers a range of eco-friendly technology products, including energy-efficient lighting solutions, solar chargers, and smart home devices that optimize energy usage. Our products are designed to help customers reduce energy consumption, minimize waste, and contribute to a cleaner environment.

Marketing and Sales Strategy

In this section, articulate your comprehensive strategy for reaching your target market and driving sales. Detail the specific marketing channels you plan to use, such as social media, email marketing, SEO, or traditional advertising.

Describe the nature of your advertising campaigns and promotional activities, explaining how they will capture the attention of your target audience and convey the value of your products or services. Outline your sales strategy, including your sales process, team structure, and sales targets.

Discuss how these marketing and sales efforts will work together to attract and retain customers, generate leads, and ultimately contribute to achieving your business’s revenue goals.

This section is critical to convey to investors and stakeholders that you have a well-thought-out approach to market your business effectively and drive sales growth.

Example: Our marketing strategy includes digital advertising, content marketing, social media promotion, and influencer partnerships. We will also attend trade shows and conferences to showcase our products and connect with potential clients. Our sales strategy involves both direct sales and partnerships with retail stores, as well as online sales through our website and e-commerce platforms.

Logistics and Operations Plan

The Logistics and Operations Plan is a critical component that outlines the inner workings of your business. It encompasses the management of your supply chain, detailing how you acquire raw materials and manage vendor relationships.

Inventory control is another crucial aspect, where you explain strategies for inventory management to ensure efficiency and reduce wastage. The section should also describe your production processes, emphasizing scalability and adaptability to meet changing market demands.

Quality control measures are essential to maintain product standards and customer satisfaction. This plan assures investors and stakeholders of your operational competency and readiness to meet business demands.

Highlighting your commitment to operational efficiency and customer satisfaction underlines your business’s capability to maintain smooth, effective operations even as it scales.

Example: EcoTech partners with reliable third-party manufacturers to produce our eco-friendly technology products. Our operations involve maintaining strong relationships with suppliers, ensuring quality control, and managing inventory.

We also prioritize efficient distribution through various channels, including online platforms and retail partners, to deliver products to our customers in a timely manner.

Financial Projections Plan

In the Financial Projections Plan, lay out a clear and realistic financial future for your business. This should include detailed projections for revenue, costs, and profitability over the next three to five years.

Ground these projections in solid assumptions based on your market analysis, industry benchmarks, and realistic growth scenarios. Break down revenue streams and include an analysis of the cost of goods sold, operating expenses, and potential investments.

This section should also discuss your break-even analysis, cash flow projections, and any assumptions about external funding requirements.

By presenting a thorough and data-backed financial forecast, you instill confidence in potential investors and lenders, showcasing your business’s potential for profitability and financial stability.

This forward-looking financial plan is crucial for demonstrating that you have a firm grasp of the financial nuances of your business and are prepared to manage its financial health effectively.

Example: Over the next three years, we expect to see significant growth in revenue, driven by new product launches and market expansion. Our financial projections include:

• Year 1: $1.5 million in revenue, with a net profit of $200,000.
• Year 2: $3 million in revenue, with a net profit of $500,000.
• Year 3: $4.5 million in revenue, with a net profit of $1 million.

These projections are based on realistic market analysis, growth rates, and product pricing.

Income Statement

The income statement , also known as the profit and loss statement, provides a summary of your company’s revenues and expenses over a specified period. It helps you track your business’s financial performance and identify trends, ensuring you stay on track to achieve your financial goals.

Regularly reviewing and analyzing your income statement allows you to monitor the health of your business, evaluate the effectiveness of your strategies, and make data-driven decisions to optimize profitability and growth.

Example: The income statement for EcoTech’s first year of operation is as follows:

• Revenue: $1,500,000
• Cost of Goods Sold: $800,000
• Gross Profit: $700,000
• Operating Expenses: $450,000
• Net Income: $250,000

This statement highlights our company’s profitability and overall financial health during the first year of operation.

Cash Flow Statement

A cash flow statement is a crucial part of a financial business plan that shows the inflows and outflows of cash within your business. It helps you monitor your company’s liquidity, ensuring you have enough cash on hand to cover operating expenses, pay debts, and invest in growth opportunities.

By including a cash flow statement in your business plan, you demonstrate your ability to manage your company’s finances effectively.

Example:  The cash flow statement for EcoTech’s first year of operation is as follows:

Operating Activities:

• Depreciation: $10,000
• Changes in Working Capital: -$50,000
• Net Cash from Operating Activities: $210,000

Investing Activities:

•  Capital Expenditures: -$100,000
• Net Cash from Investing Activities: -$100,000

Financing Activities:

• Proceeds from Loans: $150,000
• Loan Repayments: -$50,000
• Net Cash from Financing Activities: $100,000
• Net Increase in Cash: $210,000

This statement demonstrates EcoTech’s ability to generate positive cash flow from operations, maintain sufficient liquidity, and invest in growth opportunities.

Tips on Writing a Business Plan

1. Be clear and concise: Keep your language simple and straightforward. Avoid jargon and overly technical terms. A clear and concise business plan is easier for investors and stakeholders to understand and demonstrates your ability to communicate effectively.

2. Conduct thorough research: Before writing your business plan, gather as much information as possible about your industry, competitors, and target market. Use reliable sources and industry reports to inform your analysis and make data-driven decisions.

3. Set realistic goals: Your business plan should outline achievable objectives that are specific, measurable, attainable, relevant, and time-bound (SMART). Setting realistic goals demonstrates your understanding of the market and increases the likelihood of success.

4. Focus on your unique selling proposition (USP): Clearly articulate what sets your business apart from the competition. Emphasize your USP throughout your business plan to showcase your company’s value and potential for success.

5. Be flexible and adaptable: A business plan is a living document that should evolve as your business grows and changes. Be prepared to update and revise your plan as you gather new information and learn from your experiences.

6. Use visuals to enhance understanding: Include charts, graphs, and other visuals to help convey complex data and ideas. Visuals can make your business plan more engaging and easier to digest, especially for those who prefer visual learning.

7. Seek feedback from trusted sources: Share your business plan with mentors, industry experts, or colleagues and ask for their feedback. Their insights can help you identify areas for improvement and strengthen your plan before presenting it to potential investors or partners.

FREE Business Plan Template

To help you get started on your business plan, we have created a template that includes all the essential components discussed in the “How to Write a Business Plan” section. This easy-to-use template will guide you through each step of the process, ensuring you don’t miss any critical details.

The template is divided into the following sections:

• Mission statement
• Business Overview
• Key products or services
• Target market
• Financial highlights
• Company goals
• Strategies to achieve goals
• Measurable, time-bound objectives
• Company History
• Mission and vision
• Unique selling proposition
• Demographics
• Psychographics
• Pain points
• Industry trends
• Customer needs
• Competitor strengths and weaknesses
• Opportunities
• Competitor products and services
• Market positioning
• Pricing strategies
• Organizational structure
• Key roles and responsibilities
• Management team backgrounds
• Product or service features
• Competitive advantages
• Marketing channels
• Advertising campaigns
• Promotional activities
• Sales strategies
• Supply chain management
• Inventory control
• Production processes
• Quality control measures
• Projected revenue
• Assumptions
• Cash inflows
• Cash outflows
• Net cash flow

What is a Business Plan?

A business plan is a strategic document that outlines an organization’s goals, objectives, and the steps required to achieve them. It serves as a roadmap as you start a business , guiding the company’s direction and growth while identifying potential obstacles and opportunities.

Typically, a business plan covers areas such as market analysis, financial projections, marketing strategies, and organizational structure. It not only helps in securing funding from investors and lenders but also provides clarity and focus to the management team.

A well-crafted business plan is a very important part of your business startup checklist because it fosters informed decision-making and long-term success.

Why You Should Write a Business Plan

Understanding the importance of a business plan in today’s competitive environment is crucial for entrepreneurs and business owners. Here are five compelling reasons to write a business plan:

• Attract Investors and Secure Funding : A well-written business plan demonstrates your venture’s potential and profitability, making it easier to attract investors and secure the necessary funding for growth and development. It provides a detailed overview of your business model, target market, financial projections, and growth strategies, instilling confidence in potential investors and lenders that your company is a worthy investment.
• Clarify Business Objectives and Strategies : Crafting a business plan forces you to think critically about your goals and the strategies you’ll employ to achieve them, providing a clear roadmap for success. This process helps you refine your vision and prioritize the most critical objectives, ensuring that your efforts are focused on achieving the desired results.
• Identify Potential Risks and Opportunities : Analyzing the market, competition, and industry trends within your business plan helps identify potential risks and uncover untapped opportunities for growth and expansion. This insight enables you to develop proactive strategies to mitigate risks and capitalize on opportunities, positioning your business for long-term success.
• Improve Decision-Making : A business plan serves as a reference point so you can make informed decisions that align with your company’s overall objectives and long-term vision. By consistently referring to your plan and adjusting it as needed, you can ensure that your business remains on track and adapts to changes in the market, industry, or internal operations.
• Foster Team Alignment and Communication : A shared business plan helps ensure that all team members are on the same page, promoting clear communication, collaboration, and a unified approach to achieving the company’s goals. By involving your team in the planning process and regularly reviewing the plan together, you can foster a sense of ownership, commitment, and accountability that drives success.

What are the Different Types of Business Plans?

In today’s fast-paced business world, having a well-structured roadmap is more important than ever. A traditional business plan provides a comprehensive overview of your company’s goals and strategies, helping you make informed decisions and achieve long-term success. There are various types of business plans, each designed to suit different needs and purposes. Let’s explore the main types:

• Startup Business Plan: Tailored for new ventures, a startup business plan outlines the company’s mission, objectives, target market, competition, marketing strategies, and financial projections. It helps entrepreneurs clarify their vision, secure funding from investors, and create a roadmap for their business’s future. Additionally, this plan identifies potential challenges and opportunities, which are crucial for making informed decisions and adapting to changing market conditions.
• Internal Business Plan: This type of plan is intended for internal use, focusing on strategies, milestones, deadlines, and resource allocation. It serves as a management tool for guiding the company’s growth, evaluating its progress, and ensuring that all departments are aligned with the overall vision. The internal business plan also helps identify areas of improvement, fosters collaboration among team members, and provides a reference point for measuring performance.
• Strategic Business Plan: A strategic business plan outlines long-term goals and the steps to achieve them, providing a clear roadmap for the company’s direction. It typically includes a SWOT analysis, market research, and competitive analysis. This plan allows businesses to align their resources with their objectives, anticipate changes in the market, and develop contingency plans. By focusing on the big picture, a strategic business plan fosters long-term success and stability.
• Feasibility Business Plan: This plan is designed to assess the viability of a business idea, examining factors such as market demand, competition, and financial projections. It is often used to decide whether or not to pursue a particular venture. By conducting a thorough feasibility analysis, entrepreneurs can avoid investing time and resources into an unviable business concept. This plan also helps refine the business idea, identify potential obstacles, and determine the necessary resources for success.
• Growth Business Plan: Also known as an expansion plan, a growth business plan focuses on strategies for scaling up an existing business. It includes market analysis, new product or service offerings, and financial projections to support expansion plans. This type of plan is essential for businesses looking to enter new markets, increase their customer base, or launch new products or services. By outlining clear growth strategies, the plan helps ensure that expansion efforts are well-coordinated and sustainable.
• Operational Business Plan: This type of plan outlines the company’s day-to-day operations, detailing the processes, procedures, and organizational structure. It is an essential tool for managing resources, streamlining workflows, and ensuring smooth operations. The operational business plan also helps identify inefficiencies, implement best practices, and establish a strong foundation for future growth. By providing a clear understanding of daily operations, this plan enables businesses to optimize their resources and enhance productivity.
• Lean Business Plan: A lean business plan is a simplified, agile version of a traditional plan, focusing on key elements such as value proposition, customer segments, revenue streams, and cost structure. It is perfect for startups looking for a flexible, adaptable planning approach. The lean business plan allows for rapid iteration and continuous improvement, enabling businesses to pivot and adapt to changing market conditions. This streamlined approach is particularly beneficial for businesses in fast-paced or uncertain industries.
• One-Page Business Plan: As the name suggests, a one-page business plan is a concise summary of your company’s key objectives, strategies, and milestones. It serves as a quick reference guide and is ideal for pitching to potential investors or partners. This plan helps keep teams focused on essential goals and priorities, fosters clear communication, and provides a snapshot of the company’s progress. While not as comprehensive as other plans, a one-page business plan is an effective tool for maintaining clarity and direction.
• Nonprofit Business Plan: Specifically designed for nonprofit organizations, this plan outlines the mission, goals, target audience, fundraising strategies, and budget allocation. It helps secure grants and donations while ensuring the organization stays on track with its objectives. The nonprofit business plan also helps attract volunteers, board members, and community support. By demonstrating the organization’s impact and plans for the future, this plan is essential for maintaining transparency, accountability, and long-term sustainability within the nonprofit sector.
• Franchise Business Plan: For entrepreneurs seeking to open a franchise, this type of plan focuses on the franchisor’s requirements, as well as the franchisee’s goals, strategies, and financial projections. It is crucial for securing a franchise agreement and ensuring the business’s success within the franchise system. This plan outlines the franchisee’s commitment to brand standards, marketing efforts, and operational procedures, while also addressing local market conditions and opportunities. By creating a solid franchise business plan, entrepreneurs can demonstrate their ability to effectively manage and grow their franchise, increasing the likelihood of a successful partnership with the franchisor.

Using Business Plan Software

Creating a comprehensive business plan can be intimidating, but business plan software can streamline the process and help you produce a professional document. These tools offer a number of benefits, including guided step-by-step instructions, financial projections, and industry-specific templates. Here are the top 5 business plan software options available to help you craft a great business plan.

1. LivePlan

LivePlan is a popular choice for its user-friendly interface and comprehensive features. It offers over 500 sample plans, financial forecasting tools, and the ability to track your progress against key performance indicators. With LivePlan, you can create visually appealing, professional business plans that will impress investors and stakeholders.

2. Upmetrics

Upmetrics provides a simple and intuitive platform for creating a well-structured business plan. It features customizable templates, financial forecasting tools, and collaboration capabilities, allowing you to work with team members and advisors. Upmetrics also offers a library of resources to guide you through the business planning process.

Bizplan is designed to simplify the business planning process with a drag-and-drop builder and modular sections. It offers financial forecasting tools, progress tracking, and a visually appealing interface. With Bizplan, you can create a business plan that is both easy to understand and visually engaging.

Enloop is a robust business plan software that automatically generates a tailored plan based on your inputs. It provides industry-specific templates, financial forecasting, and a unique performance score that updates as you make changes to your plan. Enloop also offers a free version, making it accessible for businesses on a budget.

5. Tarkenton GoSmallBiz

Developed by NFL Hall of Famer Fran Tarkenton, GoSmallBiz is tailored for small businesses and startups. It features a guided business plan builder, customizable templates, and financial projection tools. GoSmallBiz also offers additional resources, such as CRM tools and legal document templates, to support your business beyond the planning stage.

Business Plan FAQs

What is a good business plan.

A good business plan is a well-researched, clear, and concise document that outlines a company’s goals, strategies, target market, competitive advantages, and financial projections. It should be adaptable to change and provide a roadmap for achieving success.

What are the 3 main purposes of a business plan?

The three main purposes of a business plan are to guide the company’s strategy, attract investment, and evaluate performance against objectives. Here’s a closer look at each of these:

• It outlines the company’s purpose and core values to ensure that all activities align with its mission and vision.
• It provides an in-depth analysis of the market, including trends, customer needs, and competition, helping the company tailor its products and services to meet market demands.
• It defines the company’s marketing and sales strategies, guiding how the company will attract and retain customers.
• It describes the company’s organizational structure and management team, outlining roles and responsibilities to ensure effective operation and leadership.
• It sets measurable, time-bound objectives, allowing the company to plan its activities effectively and make strategic decisions to achieve these goals.
• It provides a comprehensive overview of the company and its business model, demonstrating its uniqueness and potential for success.
• It presents the company’s financial projections, showing its potential for profitability and return on investment.
• It demonstrates the company’s understanding of the market, including its target customers and competition, convincing investors that the company is capable of gaining a significant market share.
• It showcases the management team’s expertise and experience, instilling confidence in investors that the team is capable of executing the business plan successfully.
• It establishes clear, measurable objectives that serve as performance benchmarks.
• It provides a basis for regular performance reviews, allowing the company to monitor its progress and identify areas for improvement.
• It enables the company to assess the effectiveness of its strategies and make adjustments as needed to achieve its objectives.
• It helps the company identify potential risks and challenges, enabling it to develop contingency plans and manage risks effectively.
• It provides a mechanism for evaluating the company’s financial performance, including revenue, expenses, profitability, and cash flow.

Can I write a business plan by myself?

Yes, you can write a business plan by yourself, but it can be helpful to consult with mentors, colleagues, or industry experts to gather feedback and insights. There are also many creative business plan templates and business plan examples available online, including those above.

We also have examples for specific industries, including a using food truck business plan , salon business plan , farm business plan , daycare business plan , and restaurant business plan .

Is it possible to create a one-page business plan?

Yes, a one-page business plan is a condensed version that highlights the most essential elements, including the company’s mission, target market, unique selling proposition, and financial goals.

How long should a business plan be?

A typical business plan ranges from 20 to 50 pages, but the length may vary depending on the complexity and needs of the business.

What is a business plan outline?

A business plan outline is a structured framework that organizes the content of a business plan into sections, such as the executive summary, company description, market analysis, and financial projections.

What are the 5 most common business plan mistakes?

The five most common business plan mistakes include inadequate research, unrealistic financial projections, lack of focus on the unique selling proposition, poor organization and structure, and failure to update the plan as circumstances change.

What questions should be asked in a business plan?

A business plan should address questions such as: What problem does the business solve? Who is the specific target market ? What is the unique selling proposition? What are the company’s objectives? How will it achieve those objectives?

What’s the difference between a business plan and a strategic plan?

A business plan focuses on the overall vision, goals, and tactics of a company, while a strategic plan outlines the specific strategies, action steps, and performance measures necessary to achieve the company’s objectives.

How is business planning for a nonprofit different?

Nonprofit business planning focuses on the organization’s mission, social impact, and resource management, rather than profit generation. The financial section typically includes funding sources, expenses, and projected budgets for programs and operations.

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Top 11 Little Business Books With Big Impact

Use These Short Books to Master Topics that Will Improve Your Career

• Management Careers
• Job Search Resources
• Hiring Best Practices
• Employment Law
• Employee Motivation
• Employee Management
• Management & Leadership
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Susan Heathfield is an HR and management consultant with an MS degree. She has decades of experience writing about human resources.

One trend in business books is the short management book, often written as a story or fable. These business books are approachable, useful, and may help encourage more people to read. And, as an employer, that's what you'd like to see—right? You're in favor of ongoing career development.

These business books pack a solid punch in a small package. Read some of the favorites that managers and HR staff recommend. You'll quickly agree with their assessment and understand why they have such universal appeal.

High Five! The Magic of Working Together

by Kenneth V. Blanchard, Sheldon Bowles, others (Morrow/Avon) ISBN: 0688170366 -

Fired from his job for failure to be a team player, Alan Foster helps a boy's hockey team learn both team secrets and hockey. Help from a retired girl's basketball coach, chants, cheers, focus, skill development, and knowing that, "None of us is as good as all of us," help Alan learn so he can teach. I love this book.

The Five Dysfunctions of a Team: A Leadership Fable

by Patrick Lencioni (Jossey-Bass) ISBN-13: 978-0787960759 -

Assigned to lead a dysfunctional Silicon Valley executive committee, Kathryn Petersen, a traditional manager, appointed CEO, watches and observes the effect of the group's interactions on its members and on the company's progress and results.

Following her instinctive knowledge about people and using her skill in building teams, she identifies the factors that are undermining the group's effectiveness. In story-style,

Lencioni tells how to overcome the human behaviors that corrupt this executive team's success: the lack of trust , fear of conflict, lack of commitment, avoidance of personal accountability, and inattention to results. A must-read for teams that strive for optimum success.

The 1% Solution for Work and Life

by: Tom Connellan (Peak Performance Press) ISBN-13: 978-0-9769506-2-2

Feeling a bit discouraged about your life and work? Not getting as excited as you once were? You can change this by doing one small thing just 1% differently than you are right now. Sound easy? It's not, but if you do one small thing differently for thirty days, it becomes part of your available toolkit.

And, 1% plus 1% plus 1% adds up. Follow Ken on his journey as he meets and learns from six One-Percenters, people who have transformed their lives using the ideas shared in this book. Even if you're after just a small improvement, each chapter gives you ideas that you can adapt now. For me, my new 1% shift? No email in the morning until I have published something. I am on the path.

Just Do Your Best

by Chuck Harwood (Group Fare Productions) ISBN - 13:978-0881971019

In just 108 pages, the essence of performing successfully on your job is distilled and shared. In an out-of-the-ordinary management setting: a visit to a cattle ranch, Mr. Harwood identifies the five critical factors in job success.

Knowing your job well, and continuously improving what you know, is the first. The second factor is making good decisions. Enjoy attending the management meeting with the ranch employees - the daily lunch table at the ranch. Visit 15 additional workplaces he uses as examples for the five factors. Insightful, fun book.

Fish! A Remarkable Way to Boost Morale and Improve Results

by Harry Paul, Stephen C. Lundin, John Christensen (Hyperion) ISBN: 0786866020

Based on the fun-loving fishmongers at Seattle's Pike Place Market, a supervisor learns how to create an environment in which employees are excited to serve customers and each other. Find out how she transformed a toxic work environment!

The One Minute Manager

by Spencer Johnson, Kenneth H. Blanchard (Morrow/Avon) ISBN: 0688014291

Can several million people be wrong? Read the book that spawned the dynasty! Timeless tips for supervisors and others who want to increase their effectiveness with people. Learn how to catch people doing something right and the power of clear, understandable goals. Though deceptively simple, this is a great read!

Zapp! The Lightning of Empowerment

by William C. Byham (Development Dimensions International) ISBN: 0962348317

This continuing favorite may be hard to find but it's worth the search. Join a supervisor who is transported to a state in which he can suddenly "see" the real impact his actions have on whether staff is enabled to think, contribute, and find meaning in work. Experiment and learn with him as he changes.

Please Don't Just Do What I Tell You: Do What Needs to Be Done

by Bob Nelson (Hyperion) ISBN: 0786867299

Written directly for employees, the book has great tips about how to express individual initiative and self-empowerment at work. "Doing what you're told," no longer brings success for the individual or the organization - if it ever did! Everyone has the capacity to fulfill this "ultimate expectation." Share this book to help people find out how!

Gung Ho! Turn on the People in Any Organization

by Kenneth Blanchard, Sheldon Bowles (Morrow/Avon) ISBN: 068815428X

The story, told as a fable, provides a three-part strategy for motivating employees. Make sure people know why their work is important, give them control over how they do their jobs, and provide encouragement are the success factors. The story is told by a plant manager who learned these truths from a Native American manager.

The Peon Book

by Dave Haynes, Chief Executive Peon (Berrett-Koehler) ISBN: 1576752852

Not just a regular management book, written by an executive or a consultant, The Peon Book recommends you get the information you need to lead and manage people from the people you are trying to lead and manage. If all else fails, ask! What a concept!

Who Moved My Cheese?

by Spencer Johnson (Penguin Putnam, Inc.) ISBN: 0399144463

Explores positively approaching change through a parable populated by mice and "littlepeople," mouse-sized people. If you're an expert in change management , give it a chance; the book will make you smile and remind you of key change issues.

Others will find change management tips, real encouragement, and the sense that change is "doable." It's a book for everyone. Enjoy!

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How to Write a Business Plan Eleventh Edition

There is a newer edition of this item:.

Write a business plan that potential investors will embrace!

If you're thinking of starting a business or raising money to expand an existing one, you need a plan. Running a successful business requires a great deal of forethought, so write a business plan and secure your venture's future. How to Write a Business Plan will show you how to write the right plan for your business and design a loan package necessary to finance your business and make it work.

With this bestselling all-in-one guide you'll learn how to: . figure out if your business idea will make money . estimate operating expenses . prepare cash flow . create profit and loss forecasts . determine assets, liabilities, and net worth . find potential sources of financing . think first before borrowing from friends and relatives, and . professionally present your plan to lenders and investors How to Write a Business Plan provides spreadsheets that help you determine and forecast cash flow, financial statements, sales revenue, and profit and loss. It also provides three sample business plans you can modify for your own use.This edition is completely updated, providing all-new online resources and updated examples of successful business plans.

- Download forms for book on nolo.com

• ISBN-10 1413317499
• ISBN-13 978-1413317497
• Edition Eleventh
• Publisher NOLO
• Publication date September 17, 2012
• Language English
• Dimensions 7.07 x 0.93 x 9.03 inches
• Print length 274 pages
• See all details

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Editorial Reviews

"Here’s an easy-to-follow book that takes the reader step-by-step to get to a successful business start-up." -- San Francisco Examiner

About the Author

Mike McKeever has a B.A. in Economics from Whittier College, a Master’s in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Mike has taught classes at numerous community colleges in entrepreneurship and small business management. He has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals. Mike runs a company, Business Plan Workshop, in which his business plan book features prominently.

Product details

• Publisher ‏ : ‎ NOLO; Eleventh edition (September 17, 2012)
• Language ‏ : ‎ English
• Paperback ‏ : ‎ 274 pages
• ISBN-10 ‏ : ‎ 1413317499
• ISBN-13 ‏ : ‎ 978-1413317497
• Item Weight ‏ : ‎ 1.15 pounds
• Dimensions ‏ : ‎ 7.07 x 0.93 x 9.03 inches
• #358 in Franchising Law (Books)
• #777 in Business Writing Skills (Books)
• #4,617 in Small Business (Books)

About the author

Mike p. mckeever.

Mike P. McKeever has a B.A. in Economics from Whittier College, a Master of Science in Economics from the London (England) School of Economics and has done post-graduate work in financial analysis at the USC Business School. Currently, Mike is an Economics Professor at City College of San Francisco. Previously, he had taught classes at numerous community colleges in entrepreneurship and small business management. Author of How to Write a Business Plan, he has published articles on entrepreneurship for Dow Jones publications, the Sloan Publications Business Journal and numerous newspapers and periodicals.

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