cadbury essay competition 2022

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National Essay Competition 2022

Application Deadline:

November 11th, 2022

Essay Topic:

Sports Betting has become rampant amongst the youths in the country. What can the Ministry of Youth and Sports and the Gaming Commission do to regulate the activities of under-aged persons participating in sports betting

Eligible Country

Selection criteria and eligibility.

• Be a High School Student
• Must submit a handwritten essay (750 words MAX)
• Must submit a passport photograph
• Must submit a copy of a birth certificate, National ID or passport

Selection procedure:

• Entries received for the competition will be reviewed by a distinguished panel of judges made up of professors from reputable Ghanaian Universities, who will then shortlist 12 essays for further assessement.
• Following this, a second round of competition will involve the 10 finalists who will write a second supervised essay from which three best essays will be selected as the overall winners from the 10 finalists emerged from the first round of the competition

About National Essay Competition

Now in its 9th edition, the National Essay Competition, targeted at senior secondary students in Ghana is organized annually, as part of UBA Foundation’s education initiative which is aimed at promoting the reading culture and encouraging healthy and intellectual competition amongst secondary school students in Ghana and across Africa.

The first prize for the UBA National Essay  Competition is a $5,000 educational grant, while the second and third prizes are $,3000 and $2,000 in educational grants to any African University of their choice.

Number of Scholarships: 3

How to apply

Applicants should send in handwritten essay entries of not more than seven hundred and fifty words on the selected topic to any UBA Ghana Branch or online via this link . Applicants must submit their complete contact information (name & address of school, telephone number, residential and email addresses). Applicants must attach photocopies of their original birth certificates, National ID or international passport data pages. Entries close on 11th November 2022. Late entries will not be accepted. Applicants must be Senior High School students schooling in Ghana. The educational grant is only applicable to applications who intend to study in an African University. The decision of the judge is final

Click here to apply

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Press Releases of Tuesday, 25 August 2020

Source: Cadbury Ghana

Cadbury Ghana launches national essay competition

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Cadbury Ghana launches national essay competition

Cadbury Ghana Limited, makers of Richoco, has announced the commencement of its education support program aimed at assisting parents and guardians to pay the school fees of their wards.

The program will be executed through an annual “Richoco My Ghana My Pride” National Essay Competition which is open to upper primary, junior, and senior high school students across the country.

Marketing Manager of Cadbury Ghana Ltd Kwabena Opoku noted “we are delighted to announce this essay contest, as it is an opportunity to embolden Ghanaian students to participate in issues of importance to our country such as our heritage. It is essential for us to understand the perspective of the youth when it comes to our rich cultural sites and activities in their communities.”

Rules of the contest

The competition is open to all Upper Primary, Junior High, and Senior High School students who are Ghanaian. Students are to write on the topic: “Your cousin, who lives in a different part of the country, is coming to visit you for the holidays. Write a letter to him/her telling them about the top 5 exciting and interesting things to do in your region for when they visit.”

To participate, contestants are to submit a handwritten essay of not more than 400 words for Upper Primary, 600 words for Junior High School, and 750 words for Senior High School. Attached should be an empty pack of either Richoco 1kg or 2 packs of Richoco 500g.

All entries must be dropped off at any of the vantage points pan Ghana. (Visit Cadbury Richoco on Facebook and Instagram for the drop off points).

Participants must be an Upper Primary, JHS, or SHS student living in Ghana. Also, applicants must submit their complete contact information (school name and address, residential address, phone number, and email address).

The deadline for entries is September 30, 2020. Fifteen submissions will be shortlisted and invited to take part in a final quiz in October 2020.

GHS 100,000 will be split among 15 students and 3 schools. Whereas the top 5 essays from each category (Upper Primary, JHS, and SHS) will take part in the final quiz to determine who wins the grand prize from that category.

The winners from each category will win GHS 10,000 for themselves and another GHS 10,000 for their school. The remaining finalists will walk away with cash prizes for themselves.

Cadbury Richoco which was launched in 1992 is made using only the finest Ghanaian cocoa and has since 1992 been featuring prominently in the Chop Boxes of many students past and present.

Source:  starrfm.com.gh

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Cadbury faces fresh accusations of child labour on cocoa farms in Ghana

A new TV documentary alleges that children as young as 10 are using machetes to harvest pods

The food giant that owns the Cadbury brand is embroiled in fresh allegations of employing child labour after an investigation obtained footage of children working with machetes on cocoa farms in its supply chain.

Children as young as 10 have allegedly been found working in Ghana to harvest cocoa pods to supply Mondelēz International, which owns Cadbury. Campaigners say the farmers are being paid less than £2 a day and can’t afford to hire adult workers.

The Channel 4 Dispatches investigation, broadcaston Monday, comes more than two decades after the chocolate industry pledged to eliminate child labour.

Ayn Riggs, founder of Slave Free Chocolate, which campaigns against child labour in cocoa farms , said: “It’s horrifying to see these children using these long machetes, which are sometimes half their height. Chocolate companies promised to clean this up over 20 years ago. They knew they were profiting from child labour and have shirked their promises.”

The Cadbury revelations come as this weekend millions of pounds will be spent on chocolate treats for Easter. More than £300m is spent on Easter eggs and novelties each year, including more than 80m boxed eggs. The chocolate market is worth £5.6bn in the UK, according to the market research firm Mintel. It includes about 330m Cadbury Creme eggs which are eaten every year.

Mondelēz, which made global profits last year of more than £3.3bn, has a sustainability programme, Cocoa Life. Its logo is marked on its products, including Cadbury Dairy Milk, and its website states: “No amount of child labour in the cocoa supply chain should be acceptable.”

Under the Cocoa Life programme, Mondelēz had, by the end of 2020, mapped about 167,800 cocoa farms that supply its businesses in Ghana , Côte d’Ivoire, Indonesia, the Dominican Republic and Brazil.

On one of the farms alleged to be supplying Mondelēz, two children with machetes were filmed by the documentary team weeding the plantations. Children were also filmed using sharp knives to open cocoa pods and swinging long sticks with blades tied to them to harvest the pods from the cocoa trees. None of the children were wearing protective clothing. The daughter of one farmer, claimed to be supplying Mondelēz, said she had sliced her foot open while using a long machete.

On one of the smallholdings, a niece of the farmer said she thought she was going to her uncle’s farm to help with childcare but claims she was being forced to work long hours on the farm and not allowed to go to school. When asked why she did not speak out, she said she was “afraid”.

Under Ghanaian law, it is illegal for children under 13 to work on cocoa farms. There is also a ban on anyone under 18 being involved in hazardous labour.

Ghana is the world’s second biggest cocoa producer after Côte d’Ivoire, and the crop, along with gold, is one of its most valuable exports. A cocoa farmer will typically receive 7p from a milk chocolate bar costing £1 in the UK, and 11p from a dark chocolate bar.

It means many live in extreme poverty while facing rising costs from the impacts of climate change, because of unpredictable weather patterns and changes in crop-threatening pests and diseases. Ninety percent of the world’s cocoa beans are harvested on small, family farms with less than two hectares of land.

In 2001, a cocoa industry agreement agreed to eliminate child labour. It was backed by the World Cocoa Foundation, a trade group whose members include the world’s biggest cocoa and chocolate companies, Nestlé, Mars Wrigley and Mondelēz.

But the protocol’s targets were postponed and adjusted in 2005 and 2008. A revised target in 2010, to reduce the worst forms of child labour in the cocoa sector in west Africa by 70% by 2020, has been missed. Campaigners say child labour is still endemic in the chocolate industry.

A study by the social research group NORC at the University of Chicago in 2020 found 1.56 million children were involved in the cocoa industry in Ghana and Cote d’Ivoire.

The report found prevalence rate of child labor in cocoa production among agricultural households in cocoa growing areas of Côte d’Ivoire and Ghana increased between 2008/09 and 2018/19. There was a 62 percent increase in cocoa production in the two countries during this period.

Joanna Ewart-James, executive director of Freedom United, an international organisation campaigning against child labour in the cocoa supply chain, said: “Child slavery and child labour have plagued the industry in Côte d’Ivoire and Ghana – which produce 60% of the world’s cocoa – for decades. Cocoa farmers are not earning an income that enables them to recruit the labour they need.”

On Friday, Freedom United will publish a scorecard rating global chocolate firms on their labour and environmental practices. The campaign group says Mondelēz has invested in community initiatives to combat child labour but, along with other leading companies, needs to pay farmers more money for its cocoa.

Slave Free Chocolate compiles a list of chocolate companies that use ethically grown chocolate.

Martin Short, president of the World Cocoa Foundation, said: “Dealing with child labour abuses as a standalone issue will never work until we deal with the root cause of child labour, which is farmer poverty.”

Cadbury, one of Britain’s most famous companies, was controversially taken over by the US food firm Kraft Foods in January 2010. The American food giant changed its name to Mondelēz International in October 2012.

Mondelēz considers a wide range of measures are required to combat child labour. The company has been involved in research which shows that increasing the price of cocoa will not on its own lift many farmers out of poverty, because they are farming on small amounts of land.

A Mondelēz International spokesperson said: “We’re deeply concerned by the incidents documented in the Dispatches programme. We explicitly prohibit child labour in our operations and have been working relentlessly to take a stand against this, making significant efforts through our Cocoa Life programme to improve the protection of children in the communities where we source cocoa, including in Ghana.

“The welfare of the children and families featured is our primary concern and we commit to investigating further so we can provide any support needed. As part of our Cocoa Life programme, we have child labour monitoring and remediation systems in place in Ghana, which means community members and NGO partners are trained to provide assistance to vulnerable children, and once identified, we can help to address any cases of child labour.” The company said it had requested additional information from the Dispatches team so it could investigate. Cadbury Exposed: Dispatches is on Channel 4 at 8pm on Monday

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• National essay writing Competition
• NATIONAL ESSAY WRITING COMPETITION

NATIONAL ESSAY WRITING COMPETITION ON “STUDENT DEVELOPMENT UNDER THE LEADERSHIP OF NARENDRA MODI AS CHIEF MINISTER OF GUJARAT AND PRIME MINISTER OF INDIA” UPTO 15.02.2022

I am delighted to inform you that with a purpose to develop writing skills amongst students of all classes, National Citizens’ Committee has launched National Essay Writing Competition on “Student Development under the leadership of Narendra Modi as Chief Minister of Gujarat and Prime Minister of India”.

 In a signed message, the Vice-President of India M. Venkaiah Naidu wished the National Essay Writing Competition all success and appreciated this initiative of National Citizens Committee.

 We are inviting Indian students to participate in this online essay writing competition on the following Link:  https://bit.ly/nccessay by contributing Essay in 600 words in any language out of 14 Indian languages including Hindi, English, Urdu, Assamese, Bengali, Gujarati, Kannada, Malayalam, Marathi, Manipuri, Oriya, Punjabi, Tamil or Telugu on or before 15.02.2022. 

 There are 4 categories including (1)School students of up to 5 th  grade (2) School students from 6 th  grade to 8 th  grade (3) School students from 9 th  grade to 12 th  grade and (4) Graduate / Post-graduate College students.

We are expecting a very large number of students to participate in this online essay competition, and this event is likely to be recorded in the Jurists Book of World Records.

 There will be Prizes for the top entries (in each language and each category of1 st  Prize of Rs. 25,000/-, 2 nd  Prize of Rs. 20,000/- and 3 rd  Prize of Rs. 15,000/-. Hence there will be 56 participants who will get 1 st  Prize; 56 participants who will get 2 nd  Prize and 56 participants who will get 3 rd  Prize on merit basis in this Competition. 1 st  prize winners in each category will be considered for telecast of video recorded essay narrations on national television channels.

 We have also decided to select 3 participants from each of the 14 languages and each 4 categories by way of “Spin the Wheel” to give them individual surprise gifts as a token of appreciation. Therefore a total of 168 participants will get surprise gifts by way of “Spin the Wheel”.

 Every participant will be provided E-Certificate for contributing essays in the Competition.

The Principals of the institutions with participation of over 50 percent students will be felicitated.

15 Heads of Education Boards with high percentage of participation will also be honoured.

 I request you to forward to all educational institutions under your aegis for circulation of this information among all students or their parents about this Competition through Email / WhatsApp, enabling students to participate in this National Essay Writing Competition and submit their Essay on the Link :  https://bit.ly/nccessay  upto 15.02.2022.

 The letter of request addressed to head of the educational institution and Brochure by Dr. Adish C Aggarwala, Chairman, National Citizens’ Committee, meant for students are also attached for circulating amongst the students and teachers by the educational Institution.

 In case you are unable to circulate this information to educational institutions, then it is requested that we may kindly be provided list of all educational institutions with their contact details including their postal addresses, email addresses, phones and mobile numbers, enabling us to directly request the educational institutions to circulate this information amongst the students or their parents and teachers.

With regards,

Yours sincerely,

(Bhubaneswar Kalita)

Member of Parliament (Rajya Sabha)

General Secretary, National Citizens’ Committee

• LT- EDUCATION  BOARD-GS
• CHAIRMAN NCC

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Hershey's new Cadbury Bunny is a rescue raccoon from Florida

Louie the painting raccoon is described by his owner as an influencer and artist.

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The winner of the 2024 Cadbury Bunny Tryouts is a 2-year-old raccoon named Louie, The Hershey Company announced in an Instagram post on Tuesday, March 26.

"Louie is a two-year-old raccoon from Miami, Florida, who was rescued by his owner Jaime in 2021 after he had been deemed unfit to live in the wild," said the Instagram post. 

Louie, who is often found "lounging in his favorite tree," is also a philanthropist, said the post. 

"Using his toe-painting skills," he creates art — which is then sold to raise money for wildlife rescue and rehabilitation centers. 

EASTER EGG GIFTED TO CHILD DURING WWII GOES UP FOR AUCTION AFTER IT WAS PRESERVED FOR 85 YEARS  

This was the sixth annual Cadbury Bunny Tryouts, said a release from The Hershey Company. 

The contest is open to all pets , and the winner is awarded $7,000 and a starring role in the 2025 Cadbury Bunny Tryouts commercial. 

This year, the Cadbury Bunny Tryouts featured a March Madness-style bracket elimination competition on Instagram.

Louie, a Miami-based raccoon, has been named the winner of the 2024 Cadbury Bunny Tryout.  (The Hershey Company / Fox News)

After an initial period in which pet owners could nominate their pets for the position of Cadbury Bunny, the field was narrowed to "The Round of Thirty-Cute," the company said. 

Louie defeated Loki, a cat from Long Island, in the final round of voting. 

Louie now joins previous Cadbury Bunny winners Crash the Rescue Cat (2023), Annie Rose the Therapy Dog (2022), Betty the Frog (2021), Lieutenant Dan the Treeing Walker Coonhound (2020) and Henri the English Bulldog (2019), the release indicated. 

IN TIME FOR EASTER, CAT WITH SAD STORY WINS CADBURY ANNUAL BUNNY TRYOUTS: 'PAWSOME PERSONALITY'

"Each year we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun," said Natalie Shuntich, senior associate marketing manager at The Hershey Company, in a March 25 press release. 

Louie was rescued when he was just a kit — and has never lived in the wild. He and his raccoon sister Lucy "paint" pictures, which are then sold to raise money for a wildlife rehabilitation center.  (Courtesy of The Hershey Company / Fox News)

Louie's owner, Jaime Arslan, said she was "thrilled" that her pet was chosen as the new Cadbury Bunny.

"We are longtime fans of the Cadbury brand and are honored to see Louie join the long legacy of incredible Cadbury Bunnies," she said.

She added, "Louie's TV debut in Cadbury's 2025 commercial can't come soon enough!"

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With a website that describes him as a "social media influencer, fashion icon, fitness model, food connoisseur, and artist," Louie lives in Miami with his raccoon sister Lucy, as well as "three dogs, three cats, and one fish."

Arslan took Louie in when he was very young and was left motherless. 

He's never lived in the wild and has always been a pet. He boasts nearly 380,000 followers on Instagram. 

In the U.S., the Cadbury chocolate brand is produced by Hershey's Chocolate.  (Getty Images / Getty Images)

Florida is one of a handful of states in which a raccoon can legally be kept as a pet. 

Both Louie and Lucy "sell" their paintings on Louie's website, with Louie using the name "Loucasso," and Lucy going by "Lucy Da Vinci." 

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Some of the proceeds from the sales of the paintings go to Samadhi Wildlife Inc., a wildlife rescue and rehabilitation organization in Central Florida. 

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Fox Business reached out to The Hershey Company for additional comment. 

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Uba ghana launches 2022 national essay competition.

The United Bank for Africa (UBA) Ghana Limited has launched the 9th edition of the UBA Foundation’s National Essay Competition in Accra.

The Managing Director and CEO of UBA Ghana, Chris Ofikulu stated that the competition which started in 2014 is a follow-up on the Read Africa project.

Read Africa gives books to schools and communities to inculcate the habit of reading among the youth in Africa.

Chris Ofikulu noted “the National Essay Competition has grown to be the best initiative that allows every Secondary School student to exhibit their cognitive skills and potential while developing positive problem-solving and critical reasoning skills. The National Essay Competition is one of our stunning initiatives to support the Government of Ghana in developing the youths in Ghana to which we will forever pledge our full commitment”.

The Managing Director added that, so far, 24 students have benefitted from the scholarships awarded by the UBA Foundation through the National Essay Competition.

Speaking at the launch, the Director of the Schools and Instructions Division, Mrs. Patty Assan noted that it is universally acknowledged that education is an investment in human capital.  It is considered the principal instrument for the acquisition of the requisite knowledge, skills, values, and attitudes for improving the overall levels of efficiency, productivity, and technical and managerial performance of the labour force.

She praised UBA for the choice of the essay topic for this year as the world continues to battle the consequences of sports betting among the youth particularly, under-aged students.

"I will be interested in the winning Essay and to see some of the innovative ideas from the students. This would further augment what we are doing in partnership with other agencies to deal with this matter".

The launch which took place at the Presbyterian Boys Senior High School (PRESEC), Legon saw other schools like Achimota School, Accra Girls Senior High School, and West Africa Senior High School attending.

The current champion, Augustina Yohunu Amanor from the Ghana Senior High School, Koforidua expressed her excitement at winning the ultimate prize in the 2021 edition and encouraged all students present to take advantage of the competition to participate.

She also noted that this could further improve their writing skills and help them become better students.

The topic for the 2022 UBA National Essay Competition is “Write an essay on Sports Betting has become rampant amongst the youths in the country. What can the Ministry of Youth and Sports and the Gaming Commission do to regulate the activities of under-aged persons participating in sports betting”.

The deadline for submission is Friday, November 11, 2022. Entries can be submitted through the UBA website www.ubaghana.com or dropped off at any UBA Branch countrywide.

UBA Foundation is the Corporate Social Responsibility wing of the Bank that supports the community and gives back to society as a good corporate citizen.

The foundation focuses on three main areas – Education, Environment, and Empowerment.

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Cadbury Ghana launches national essay competition

Cadbury Ghana Limited, makers of Richoco,  has announced the commencement of its education support programme aimed at assisting parents and guardians to pay the school fees of their wards.

The programme will be executed through an annual “Richoco My Ghana My Pride” National Essay Competition, which is open to upper primary, junior and senior high school students across the country.

“We are delighted to announce this essay contest, as it is an opportunity to embolden Ghanaian students to participate in issues of importance to our country such as our heritage. It is essential for us to understand the perspective of the youth when it comes to our rich cultural sites and activities in their communities,” stated Kwabena Opoku, Marketing Manager of Cadbury Ghana Ltd.

Rules of the contest

The competition is open to all Upper Primary, Junior High and Senior High School students who are Ghanaian. Students are to write on the topic: “Your cousin, who lives in a different part of the country, is coming to visit you for the holidays. Write a letter to him/her telling them about the top 5 exciting and interesting things to do in your region for when they visit.”

To participate:

Contestants are to submit a handwritten essay of not more than 400 words for Upper Primary, 600 words for Junior High School and 750 words for Senior High School.

Attach an empty pack of either Richoco 1kg or 2 packs of Richoco 500g.

Entries must be dropped off at any of the vantage points pan Ghana. (Visit Cadbury Richoco on Facebook and Instagram for the drop off points).

Participants must be an Upper Primary, JHS or SHS student living in Ghana.

Deadline for entries is 30th September 2020.

The deadline for submission will be Wednesday, 30th September 2020. 15 submissions will be shortlisted and invited to take part in a final quiz in October 2020.

A whopping GHS 100,000 will be split among 15 students and 3 schools.

The top 5 essays from each category (Upper Primary, JHS and SHS) will take part in the final quiz to determine who wins the grand prize from that category.

The winners from each category will win GHS 10,000 for themselves and another GHS 10,000 for their school.

The remaining finalists will walk away with cash prizes for themselves.

Cadbury Richoco which was launched in 1992 is made using only the finest Ghanaian cocoa and has since 1992 been featuring prominently in the Chop Boxes of many students past and present.

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Rescued Raccoon Louie Wins Cadbury Bunny Tryouts

T he winner of the sixth annual Cadbury Bunny Tryouts is Louie the Raccoon, of Miami, Fla., following a bracket-style elimination tournament on Instagram.

Pet owners nationwide submitted their furry and scaly friends for this year's Cadbury Bunny Tryouts, and Louie came out on top. As winner, Louie will be featured in next year's Cadbury Bunny Tryouts commercial and will receive $7,000 in prize money.

Louie was rescued by his owner, Jamie Arslan, in 2021 after being deemed unfit to survive in the wild.

When he isn't lounging in his favorite tree, he's busy fundraising for wildlife rescue & rehabilitation centers by creating art using his toe-painting skills, Cadbury said of Louie.

Each year we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun, Natalie Shuntich, senior associate marketing manager at The Hershey Company, said in a statement. Witnessing how fans participated in each wave of voting, and the loving support for our thirty-cute finalists from Cadbury fans across the U.S. is a testament to the love for the Cadbury brand.

Past winners include Crash the Rescue Cat (2023), Annie Rose the Therapy Dog (2022), Betty the Frog (2021), Lieutenant Dan the Treeing Walker Coonhound (2020), Henri the English Bulldog (2019).

We're thrilled that Louie has been chosen as the winner of this year's Cadbury Bunny Tryouts – we are longtime fans of the Cadbury brand and are honored to see Louie join the long legacy of incredible Cadbury Bunnies, said Arslan. Louie's TV debut in Cadbury's 2025 commercial can't come soon enough!

TMX contributed to this article.

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Cadbury's New Bunny Of The Year Is ... A Raccoon?

Cadbury has heralded Spring and the Easter season for decades with its bunny delivering chocolate eggs, but for the past six years, it has turned the crowning of the Bunny of the Year over to the chocolate-loving public. And today, the final votes have been tallied and the 2025 Bunny of the Year has been chosen: His name is Louie — and yes, Louie is a raccoon.

Louie is a two-year-old Florida raccoon who was rescued in 2021. He's no longer able to live in the wild, so instead he lives an advocate's life fundraising for wildlife rescue and rehabilitation centers. As the winner of the Cadbury Bunny Tryouts contest, Louie lands $7,000 in prize money and will be featured in a 2025 Cadbury commercial — his T.V. debut, says his owner Jaime Arslan.

In a new voting system for the 2024 contest, the 2025 Bunny of the Year was selected by popular vote in a "bracket-style elimination tournament on Instagram." The contest began on March 11 with "thirty-cute" semifinalists and closed on March 23 at 12 pm EST. Cadbury announced that the competition was stiff: Votes were being cast up until the last moments of the contest. In the end, Louie hopped ahead of Loki, a tabby cat dressed in a beige bunny costume.

Louie joins a great fluffle of other bunnies

Once upon a time, the Cadbury bunny was, well, a bunny. In recent years, though, the title has become much less restrictive, opening up to winners who look a little different but still represent the spirit of the Cadbury bunny. The final four this year required fans to choose between Sheldon the bunny, Gravy the cat, Loki the cat, and Louie the raccoon. What really matters is that they bring joy to this springtime tradition — more joy than Cadbury's kale creme, beetroot jelly, and wasabi crunch chocolates did, anyway — and Louie in his bunny ears certainly does.

Last year's Bunny Tryouts winner was Crash the Rescue Cat . Crash is a one-eyed cat from Idaho who was injured in a car crash. By winning the contest, Crash became the Bunny of the Year and won a total of $10,000: $5,000 for himself and his owner Maddie, and another $5,000 to donate to a rescue shelter. Previous winners included Annie Rose the Therapy Dog in 2022, Betty the Frog in 2021, Lieutenant Dan the Treeing Walker Coonhound in 2020, and Henri the English Bulldog in 2019.

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Rescue raccoon Louie crowned the new Cadbury Bunny

by ALEXX ALTMAN-DEVILBISS | The National Desk

WASHINGTON (TND) — The sixth annual Cadbury Bunny Tryouts winner is a furry rescue deemed unfit to live in the wild and a first for the competition.

Louie is a two-year-old raccoon from Miami, FL taken in by owner Jamie in 2021, according to a news release .

"When he isn't lounging in his favorite tree, he's busy fundraising for wildlife rescue & rehabilitation centers by creating art using his toe-painting skills!" Cadbury noted.

A bracket-style elimination tournament on Instagram determined the winner, and pet owners nationwide could submit their pets for consideration through posts explaining why their furry friend should be the next "bunny."

"Each year we look forward to crowning a new Cadbury Bunny, especially this year where we engaged fans in a new way through our bracket-style competition. It was incredible to see pet lovers getting in on the fun," Senior Associate Marketing Manager at The Hershey Company, Natalie Shuntich said.

Previous fan-favorites included Crash the Rescue Cat in 2023, Annie Rose the Therapy Dog in 2022, Betty the Frog in 2021, Lieutenant Dan the Treeing Walker Coonhound in 2020 and Henri the English Bulldog in 2019.

"Louie's TV debut in Cadbury's 2025 commercial can't come soon enough!" his owner said.

Louie the Raccoon has his own Instagram page that features his adorable daily activities including painting, tree climbing and being an all-around cutie.