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Public Relations Dissertation Topics

Published by Grace Graffin at January 4th, 2023 , Revised On August 15, 2023

Public relations is a communication process aimed at building a positive relationship between an organization and its audience. In other words, a public relations professional is responsible for using strategic communication to build a positive image of an organization or individual through unpaid and earned means. The earned channels leveraged to build a positive image include news and press, media outreach, and social media engagements.

Public relations is a lot different from advertising and is much difficult too. Using unpaid means and earned channels for image building is difficult than employing paid methodologies for creating brand awareness and image.

In essence, public relation is a significant part of an organization; it is the fundamental art and science of creating a goodwill relationship between an organization and its audience. The operations involve assessing and improving the two-way communication of an organization with its key audience.

Given its high importance for a company, a public relations professional has to be the master of his job. Choosing public relations as a career is deemed as a very excellent choice, as its demand and importance are gaining importance day by day.

You might have approached or just entered your final year of the public relations degree and may require to start working on the dissertation. If that is the case, you may be quite nervous and slightly clueless as to where to begin your work. Well, all of that process starts with choosing a topic, a worthy topic. If you are strangled in selecting the right topic for your public relations dissertation , here are a few topics along with their research aims for your guidance.

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2022 Public Relations Dissertation Topics

Topic 1: investigating the role of target marketing through public relations while confronting the increasing competition in digital marketing..

Research Aim: The research aim examines the significance of target marketing with the help of public relations while dealing with the rising competition in digital marketing.

Objectives:

• To identify the use of public relations strategies for target marketing practices.
• To analyse the way companies use PR strategies for target marketing to gain competitive advantages in digital marketing activities.
• To suggest ideas about how PR strategies can be used in a better way for target marketing thereby confronting competition in digital marketing.

Topic 2: Examining the role of different PR tools in improving relations between brands and customers – a study on the usefulness of newsletters.

Research Aim: The research aims to identify and assess the usefulness of different PR tools to improve the relationship between brands and customers. For analysing PR tools, this study will specifically focus on the use of newsletters.

• To identify different PR tools and analyse their importance in marketing, especially newsletters.
• To investigate the role of newsletters as a PR tool in improving relations between brands and customers.
• To recommend strategies about how newsletters can be used more strategically to improve relations between brands and customers.

Topic 3: A study on the impact of the rising demand and trend of digital marketing on the radical changes in public relations strategies.

Research Aim: The research aim is to carry out a detailed discussion on the impacts of the growing demands and ongoing trend of digital marketing on the radical changes in public relations strategies in the modern age.

• To describe how demand for digital marketing is increasing and the way it is being an important trend.
• To examine how changes in PR strategies are driven by the trend of digital marketing and rising demands for advanced marketing practices.
• To provide recommendations for advancing the PR strategies to respond to the increasing demands of digital marketing.

Topic 4: The impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

Research Aim: The research aim evaluates the impact of paid PR on the brand penetration of UK based tech startups through their social media platforms

• To shed light on the concept of brand penetration and paid PR
• To examine the significance of brand penetration and paid PR in UK based tech startups
• To analyse how brand penetration of UK based tech startups has been impacted by paid PR through their social media platforms

Topic 5: An investigation into the different ways paid PR is impacting the workforce and productivity of the UK based SMEs

Research Aim: The research aim concentrates on the different ways paid PR is impacting the workforce and productivity of the UK based SMEs.

• To examine the concept of paid PR and its importance in SMEs
• To identify different ways through which the workforce and productivity of the UK based SMEs can be improved
• To evaluate how paid PR in different ways is impacting the workforce and productivity of the UK based SMEs

Topic 1: Impact of social media on public relations strategies

Research Aim:  Even since social media has been incepted, it is changing the patterns of communications in regular and corporate settings. Social media has inevitably changed how organizations interact with their audience since they are ensuring their presence on relevant platforms.

The main aim of the research will be to identify how social media has affected traditional public relations strategies.

Topic 2: The relationship between public relations and inbound marketing

Research Aim:  Inbound marketing uses multiple marketing tools and techniques such as content marketing, blogs, and social media to create brand awareness and attract new business. Inbound marketing aims to build a relationship of goodwill with the customers, consumers, and prospects which somehow relates to public relations.

The aim of the research is to identify how(if ) public relations and inbound marketing are related to each other by tracing their overlapping characteristics.

Topic 3: Can Public relations and advertising go hand in hand

Research Aim:  Most people confuse public relations for advertising, although they are two separate strategies employed to achieve similar goals for a business. In that regard, it is important to identify if public relations and advertising can go hand in hand and what outcomes they may cause.

Topic 4: Public relations and artificial intelligence

Research Aim:  The future belongs to artificial intelligence. Artificial intelligence refers to technology   that can imitate human cognitive abilities and thus perform tasks that are ascribed to humans. Since artificial intelligence is going to take over, in fact, it already has, it will change the operation for public relations. The responses and communication generated by public relations professionals will be generated by bots geared with artificial intelligence.

The target of the research will be identifying how and in what capacity artificial intelligence will modify the practice of public relations.

Topic 5: Differences between traditional vs modern public relation practices

Research Aim: The aim of the research will be to compare and contrast the conventional and modern practices of public relations. The researcher will evaluate the key practices employed and the channels selected today versus a couple of decades ago and highlight the key differences. The researcher can identify as many variables as possible to perform a clear and broad comparison between both strategies.

Topic 6: The evolution of the PR agency model

Research Aim: The PR agency model today is not the same as what it used to be a couple of years ago. The researcher will study and evaluate the evolution process of the PR agency model and key changes that have occurred over the period.

Topic 7: Significance of public relations for social media influencers

Research Aim:  Social media influencers are gaining more importance as they are influencer marketing is reaching new heights. While they play a significant role in helping brands achieve their marketing goals, they need to build a public relation to keep themselves relevant, credible, and valuable to a particular niche. The aim of the research will be to identify how it is important for social media influencers to strengthen their PR strategies.

Topic 8: positive public relations- case study

Research Aim: Public relations is perceived in a negative connotation in general; although, it is not like that. The aim of the research is to study and highlight positive public relations through different case studies. The researcher can choose the very immediate examples or take global examples.

Topic 9: public relations strategy employed by brands in the pandemic

Research Aim: While pandemic was a shocking situation for all of us, the brands were having multiple problems in terms of managing health as well as the economic crisis at a time. During the pandemic, different responses of different brands were noted, which were a part of the public relations policy. The aim of the research is to identify how brands were able to execute their public relations strategy.

Topic 10: Public relations as an instrument to increase ROI

Research Aim: The main goal of public relations is to increase brand awareness, promote goodwill, and increase demand. The aim of the research is to identify if public relations campaign can be oriented to increase the ROI and, if it does, How?

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Also Read: Civil Engineering Dissertation Topics

Topic 11: Effectiveness of public relations in the health sector- case study

Research Aim: Public relations is only associated with businesses, politics, and media, but it can be used for just every sector. The research will identify how necessary public relations are and how effective they can be for the health sector by conducting a case study.

Topic 12: Uses and abuses of public relations

Research Aim:  Although public relations strategies are useful and important, they have flaws of their own kind. The flaws lie in how the strategy is prepared and executed and the goals it aims to target.

The aim of the research will be to identify and analyze the uses and abuses of public relations. The researcher can evaluate in what ways public relations can be useful and in what ways they cannot.

Topic 13: Importance of public relations for political parties in the age of technology

Research Aim: The political parties rely on public relations to establish a relationship of goodwill and create a good image in front of the public. With the advent of social media, political parties have to be extra conscious as one act can ruin their established credibility. The study will aim to find out how it has become more important than ever for political parties to focus on public relations for their own benefit.

Also Read: Politics Dissertation Topics

Topic 14: Public relations and journalism

Research Aim:  The aim of the research is to identify how public relations is important in journalism and vice versa. The research will also identify the key similarities between public relations and journalism. The researcher can also point out to what extent public relations is misused by political leaders to influence journalism.

Also Read: Media Dissertation Topics

Topic 15: How PR programs have affected the government plans and decisions around the world

Research Aim: The research will analyze and evaluate how public relations programs run by state heads or governments have affected their decisions and plans. The researcher can take the example of successful and unsuccessful PR campaigns and their impact, respectively.

Topic 16: How technology has changed the strategies of public relations

Research Aim: The research will evaluate and figure out the changes that occurred to public relations strategies due to the technology. The researcher can evaluate the impact of different technologies to understand the impact.

Topic 17: Whistleblowers and public relations

Research Aim:  Whistleblowers are individuals responsible for reporting any wrongdoings that may cause a threat to society to those in authority to rectify them. The whistleblowers thus play an important role in helping public leaders in improving public relations. The aim of the research would be to find out the wide-ranging benefits of whistleblowers for making effective public relations plans.

Topic 18: Trends in advertising and public relations to look forward to

Research Aim: The aim of the research is to find out the trends in advertising and public relations today and in the future. The research will also find the potential of each trend to evaluate how long it is expected to remain relevant in their respective fields.

Topic 19: Importance of strategic communication in PR

Research Aim: Communication is the key tool of PR. The research will find the definition of strategic communication. It will also identify and explore the importance of strategic communication in PR and the ways to improve it.

Topic 20: Tourism and public relations

Research Aim:  The aim of the research is to identify the importance of public relations for tourism sectors for enhancing tourism. Tourism is not something about the tourists and destination, but it is a major sector of government, if focused on, that can help economic growth. It will analyze and evaluate the key elements essential for fostering tourism that is possible with public relations.

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How to find public relations dissertation topics.

To discover public relations dissertation topics:

• Examine recent PR challenges.
• Investigate industry trends.
• Analyze PR strategies’ effectiveness.
• Explore ethics and social media’s role.
• Consider cross-cultural PR issues.
• Select a topic aligning with your passion and career objectives.

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How to choose a public relations dissertation topic

Media and public relations are rich areas for research. Here are some suggestions for areas of study for students.

I deliver an annual lecture for media and public relations students at Newcastle University about contemporary areas of practice. It’s a start point to for dissertation topics.

An MA dissertation is a 12,000-word document in which you make a reasonable argument, answering a research question, problem, or hypothesis, based on evidence.  The best dissertations are original and niche. They make a genuine contribution to the professional body of knowledge in public relations. Avoid populist topics and go deep.

You are going to be spending several months investigating a topic. Make sure you find something that interests you. If it also aligns with your future career, then so much the better.

This year’s lecture was based on the final chapter from Exploring Public Relations and Management Communication. It covers societal issues impacting practice, media and innovative.

Please review the deck and review the topics that I have suggested.

Demonstrating value in public relations - and the talent paradox

Gender diversity - An issue as old as the industry itself

Representing the public that we serve - public relations in the UK is white and middle class

Mental health and wellbeing – a conversation that is getting louder

Learning on the job – value of qualifications in public relations vs tactic learning and development

Tackling fake news and disinformation - an ethical issue that strikes at the heart of public relations practice

Purpose: organisations and ESG – is purpose a means for organisations to rebuild trust in society?

The modernisation of public relations is a work in progress - digital continues to be a growth area for public relations practice

Influencer relations is messy - earned relationships of paid media?

The resurgence of internal communications - communications as an organisational performance tool

Social media activism - organisations don't listen

Alignment with management - the public relations paradox

PR slow to adopt an integrated tool stack - Microsoft Excel is the most common form of workflow in public relations

Waking up to the impact of automation and AI on PR practice - impact of AI on the professions

News media in pain but new formats emerge - the disintermediation of the media by the internet is a work in progress

Tell me a story - story telling is a fundamental means of human communication and public relations

Opportunities for public relations emerging from COVID-19 – GCS COVID-19 Communications Advisory Panel report

International public relations - corporate social responsibility meets organisational purpose

The final section of the lecture covers means of engaging with practice around your area of study and research. I recommend aligning with communities and conversations around practice. Practitioners will generally be willing to support research if you make a thoughtful and considered approach.

Thanks to my colleagues Altman Peng, Ramona Slusarczyk, and Jonathan Ward for their input into this deck. Thanks also to Johanna Fawkes, Mark Lowe, and Rachel Miller for feedback.

Speakers and topics for Lockdown Unconference (1-2pm, 26 February)

Behavioural insights to tackle the covid-19 mental health crisis.

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Home » Blog » Dissertation » Topics » Public Relations » Public Relations Dissertation Topics (26 Examples) For Research

Public Relations Dissertation Topics (26 Examples) For Research

Mark Aug 15, 2021 Aug 16, 2021 Public Relations No Comments

Public relation is a practice of deliberately managing the spread of information between the organization and the public. The ability of a company to relate to the public has an impact on its reputation and position. We have listed down some of the most impressive public relations dissertation topics that you can practice on. The […]

Public relation is a practice of deliberately managing the spread of information between the organization and the public. The ability of a company to relate to the public has an impact on its reputation and position. We have listed down some of the most impressive public relations dissertation topics that you can practice on.

A list Of Public Relations Dissertation Topics

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Home > GRADSCHOOL > GRADSCHOOL_DISSERTATIONS > 1138

LSU Doctoral Dissertations

Public relations ethics: a cross-cultural analysis.

etd-12092004-163021

Paul Stuart Lieber , Louisiana State University and Agricultural and Mechanical College Follow

Doctor of Philosophy (PhD)

Mass Communication

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This two-part study employed 11 qualitative interviews, the Defining Issues Test (DIT) and a quantitative version of the five-factor TARES test to complete the first cross-cultural analysis of the ethical decision-making patterns of public relations practitioners. The DIT is an instrument based on Kohlberg’s (1969) moral development theory, the TARES test composed of 14 self-enforced, ethical consideration statements derived from the research of Baker and Martinson (2001). Results indicate no statistically significant difference in levels of moral development and ethical consideration between sampled practitioners in Australia, New Zealand and the United States (Lieber, 2003). This finding argues for a vocational uniformity in moral and ethical reasoning across these countries despite geographic, cultural, economic and ethnic disparities.

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Lieber, Paul Stuart, "Public relations ethics: a cross-cultural analysis" (2005). LSU Doctoral Dissertations . 1138. https://repository.lsu.edu/gradschool_dissertations/1138

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Home » Blog » Dissertation » Topics » Public Relations » 80 Public Relations Research Topics

80 Public Relations Research Topics

FacebookXEmailWhatsAppRedditPinterestLinkedInAs public relations continues to evolve in a dynamic and interconnected world, the significance of insightful research cannot be understated. For students venturing into the captivating domain of public relations, this post serves as a treasure trove of research topics that span various dimensions of the field. Whether you’re pursuing an undergraduate, master’s, or doctoral […]

As public relations continues to evolve in a dynamic and interconnected world, the significance of insightful research cannot be understated. For students venturing into the captivating domain of public relations, this post serves as a treasure trove of research topics that span various dimensions of the field.

Whether you’re pursuing an undergraduate, master’s, or doctoral degree, these research topics have been thoughtfully curated to inspire your thesis or dissertation. From crisis communication strategies to the impact of social media on stakeholder engagement, delve into these topics to unlock the depths of the public relations landscape.

A List Of Potential Research Topics In Public Relations:

• Crisis Communication Management in the Digital Age: Strategies and Best Practices.
• Exploring the Influence of Social Media on Public Perception of Corporate Social Responsibility.
• The Role of Storytelling in Shaping Brand Identity and Public Perception.
• Analyzing Celebrity Endorsements in Public Relations Campaigns: Successes and Pitfalls.
• Navigating Cross-Cultural Communication Challenges in International PR Campaigns.
• Ethics and Accountability in Public Relations: A Comprehensive Study.
• Political Communication and Public Relations: A Comparative Analysis.
• Crisis Communication in Healthcare: Lessons from Recent Global Health Crises.
• The Evolution of Media Relations in the Age of Digital Journalism.
• Influencer Marketing and Its Impact on Consumer Behavior: A PR Perspective.
• Public Relations Strategies for Crisis Management in Higher Education Institutions.
• Corporate Reputation Management: Strategies for Building and Sustaining Positive Image.
• The Role of Public Relations in Fostering Diversity and Inclusion Initiatives.
• Social Media Crisis Management: Case Studies and Lessons Learned.
• Public Relations and Environmental Advocacy: Communicating Sustainability Efforts.
• Exploring Employee Communication and Engagement Strategies in Large Corporations.
• The Art of Persuasion: Psychological Principles in Public Relations Campaigns.
• Public Relations in the Age of Disinformation: Navigating Fake News and Misinformation.
• The Intersection of Public Relations and Advertising: Synergies and Distinctions.
• Government Public Relations: Balancing Transparency and National Security.
• Corporate Branding and Reputation: A Case Study of Successful Rebranding Efforts.
• Analyzing Public Relations Campaigns in the Nonprofit Sector: Effectiveness and Impact.
• Crisis Communication in the Hospitality Industry: Challenges and Best Practices.
• The Power of Visual Communication: Visual Storytelling in PR Campaigns.
• Public Relations Strategies for Attracting and Retaining Gen Z Consumers.
• Exploring the Role of Emotional Intelligence in Effective PR Leadership.
• Influencer Crisis Management: Responding to Controversies and Negative Publicity.
• Public Relations in the Entertainment Industry: Celebrity Management and Media Relations.
• Corporate Social Responsibility Reporting and Its Impact on Public Perception.
• Digital Transformation in Public Relations: Embracing Technological Advancements.
• The Use of Data Analytics in Measuring the Success of PR Campaigns.
• Crisis Communication in the Age of Social Activism: Navigating Social Justice Issues.
• Public Relations and Financial Communication: Strategies for Enhancing Investor Relations.
• Stakeholder Engagement in Public Infrastructure Projects: Challenges and Solutions.
• Analyzing the Influence of Political Satire on Public Perception and Discourse.
• Public Relations Strategies for Managing Product Recalls and Safety Concerns.
• Social Media Influencers as Brand Ambassadors: Opportunities and Risks.
• Crisis Communication in Online Reputation Management: Case Studies from Various Industries.
• Exploring the Impact of Virtual Reality (VR) in Immersive PR Campaigns.
• Public Relations and Health Communication: Addressing Public Health Issues and Awareness.
• The Art of Crisis Communication: Effective Strategies for Navigating Controversies.
• Public Relations in Crisis Situations: A Comparative Study of Public and Private Sector Approaches.
• The Role of Public Relations in Shaping Public Opinion on Climate Change.
• Analyzing the Effectiveness of Celebrity Apologies in Crisis Communication.
• Social Media Listening and Sentiment Analysis: Insights for Public Relations Strategies.
• Public Relations and Political Campaigns: The Art of Persuasion in Electoral Processes.
• The Impact of Influencer Authenticity on Consumer Trust and Brand Perception.
• Crisis Communication and Brand Resilience in the Face of Product Recalls.
• The Intersection of Public Relations and Government Policy: A UK Study of COVID-19 Messaging.
• Exploring Influencer Collaboration and Partnerships in PR Campaigns.
• Corporate Social Responsibility (CSR) and Public Relations: Strategies for Authentic Communication.
• Crisis Communication in the Age of Viral Outbreaks: Lessons from the COVID-19 Pandemic.
• Public Relations Strategies for Navigating Ethical Dilemmas and Moral Challenges.
• The Role of Emotional Appeals in Nonprofit Fundraising Campaigns.
• Analyzing the Dynamics of Public Relations in Political Scandals.
• Public Relations in the Era of Remote Work: Communicating Across Virtual Teams.
• Crisis Communication and Reputation Repair: A Study of Post-Crisis Brand Restoration.
• Public Relations Strategies for Enhancing Trust in Financial Institutions.
• The Influence of Gender and Diversity on Public Relations Practices and Narratives.
• Exploring the Art of Persuasion in Public Relations Campaigns.
• Political Propaganda and Public Perception: A Historical and Modern Analysis.
• Public Relations Strategies for Crisis Communication in Online Retail.
• The Role of Public Relations in Shaping Public Opinion on Immigration.
• Analyzing the Rhetoric of Public Figures and Its Impact on Public Discourse.
• Public Relations and Advocacy Communication: Effectiveness and Challenges.
• Crisis Communication and Stakeholder Engagement in the Energy Industry.
• Public Relations Strategies for Navigating Consumer Boycotts and Activism.
• Exploring the Influence of Cultural Factors on Public Relations Campaigns.
• Public Relations and Environmental Activism: Communicating Conservation Efforts.
• Crisis Communication and Legal Challenges: A Case Study Approach.
• Public Relations Strategies for Managing Controversial CEO Behavior.
• The Role of Public Relations in Shaping Public Perception of Technology Companies.
• Analyzing Public Relations Campaigns for Social Change and Advocacy.
• Exploring Public Relations in Political Diplomacy and International Relations.
• Public Relations Strategies for Enhancing Employee Engagement and Satisfaction.
• Crisis Communication in the Financial Services Industry: Rebuilding Trust After Scandals.
• Public Relations and Crisis Management in the Aviation Industry.
• The Influence of Cultural Events on Destination Image and Tourism PR.
• Public Relations Strategies for Managing Employee Relations and Labor Disputes.
• Crisis Communication in Higher Education: Addressing Controversies and Student Concerns.

In the dynamic landscape of public relations, the possibilities for research are as vast and diverse as the field itself. These research topics encapsulate the multifaceted nature of public relations, offering you a wealth of opportunities to explore, analyze, and contribute to this evolving domain. Whether your interests lie in crisis communication, stakeholder engagement, ethics, or the intersection of public relations and various industries, these topics serve as a foundation for your academic journey and a gateway to making meaningful contributions to the world of public relations.

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List of new public relations research topics 2024, most researched public relations thesis topics, top research topics in public relations, the vital role of public relations in shaping a positive business image.

Public Relations (PR) is indispensable for businesses, playing a pivotal role in shaping a positive public image. Through strategic communication, PR builds credibility, fosters trust, and enhances brand reputation. By effectively managing relationships with stakeholders, addressing crises, and supporting marketing efforts, PR contributes significantly to overall business success and sustainability.

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Dissertations / Theses on the topic 'Public Relationship'

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West, Alexandra Elizabeth, and res cand@acu edu au. "Relational Standards: Rules and Expectations in Romantic Relationships." Australian Catholic University. School of Psychology, 2006. http://dlibrary.acu.edu.au/digitaltheses/public/adt-acuvp135.05022007.

Charker, Jillian H., and n/a. "Self-Regulation and Wisdom in Relationship Satisfaction." Griffith University. School of Applied Psychology, 2003. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20030912.150523.

Hawkins, David Richard, and davidh@socom com au. "Quantifying Organisation-Public Relationships." RMIT University. Applied Communication, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20090319.160313.

Graham, Lydia, and n/a. ""Walking together" : the elements of the retrospective construction of safety in marriages where the wife is a survivor of incest." University of Canberra. Education, 2002. http://erl.canberra.edu.au./public/adt-AUC20050411.140236.

deVries, Rosalyn, and rosalyndevries@yahoo com. "Determinants of business-to-business relationship quality in a financial services context." RMIT University. Graduate School of Business, 2009. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20091020.092918.

Gray, Jeannie, and Jeannie Gray@canberra edu au. "Women's experience of the effects of breast cancer treatment on sex and the couple relationship." University of Canberra. Professional & Community Education, 1998. http://erl.canberra.edu.au./public/adt-AUC20050711.113420.

Balogun, Foluke. "Measuring Perceptions of the Relationship Between Faculty Members and Kent State University From A Public Relations Perspective." Kent State University / OhioLINK, 2009. http://rave.ohiolink.edu/etdc/view?acc_num=kent1248015849.

Sweeper, Susie, and n/a. "Adult Adjustment to Relationship Separation." Griffith University. School of Applied Psychology, 2004. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20041012.112619.

Bouma, Ruth Olivia, and n/a. "Prevention of Relationship and Alcohol Problems." Griffith University. School of Applied Psychology, 2003. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20040322.092510.

Keränen, O. (Outi). "Developing public-private partnerships in centralized public procurement." Doctoral thesis, Oulun yliopisto, 2019. http://urn.fi/urn:isbn:9789526221687.

Lilley, Emma. "The relationship between expectations and the public's perceptions of public library services." Thesis, University of Sheffield, 2000. http://etheses.whiterose.ac.uk/14881/.

Davis, Peter Rex, and p. davis@curtin edu au. "The Application of Relationship Marketing to Construction." RMIT University. School of Economics, Finance and Marketing, 2006. http://adt.lib.rmit.edu.au/adt/public/adt-VIT20061010.122434.

Smeznik, Megan. ""Whose Digital History:" Closing the Gaps Between Academic Historians, Public Historians, and the Public." Kent State University / OhioLINK, 2017. http://rave.ohiolink.edu/etdc/view?acc_num=kent14923519523071.

Ng, Che-keung Tony. "Relationship between the mass media and public order." Thesis, Hong Kong : School of Professional and Continuing Education, University of Hong Kong, 1994. http://sunzi.lib.hku.hk/HKUTO/record/B36195182.

Almutairi, Talal. "Police-community relationship in Kuwait : public relations perspective." Thesis, University of Stirling, 2013. http://hdl.handle.net/1893/18469.

Zou, Weiwu, and 邹伟武. "Relationship management in public private partnership infrastructure projects." Thesis, The University of Hong Kong (Pokfulam, Hong Kong), 2012. http://hub.hku.hk/bib/B47849629.

Ferraro, Andrea Marie. "Exploring An Alternative Public Relations Framework for the Public Sector." University of Akron / OhioLINK, 2015. http://rave.ohiolink.edu/etdc/view?acc_num=akron1429033839.

Hong, Liyang. "Essays in Macroeconomics and Public Finance:." Thesis, Boston College, 2021. http://hdl.handle.net/2345/bc-ir:109198.

soti, bimal. "Essays on Intergovernmental Fiscal Relationship." FIU Digital Commons, 2015. http://digitalcommons.fiu.edu/etd/2308.

Sewell, M. J. "Public sentiment and public men : The Anglo-American relationship in the late nineteenth century." Thesis, University of Cambridge, 1987. http://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.235279.

Foster, Kelsey Elizabeth. "On Target? A Modified Grounded Theory Approach to Target's Blogger-aligned #NOFOMO Swimwear Campaign." Thesis, Virginia Tech, 2017. http://hdl.handle.net/10919/77579.

Lin, Chien Yun. "An Examination of Implementing Customer Relationship Management by Chinese-Owned SMEs." Master's thesis, Lincoln University. Commerce Division, 2007. http://theses.lincoln.ac.nz/public/adt-NZLIU20080305.051641/.

Swartz, Christine. "An Examination of the Organization-Public Relationship Dimensions of Communication Between Museums and its Publics." UNF Digital Commons, 2019. https://digitalcommons.unf.edu/etd/864.

Sansbury, George Ernest, and G. Sansbury@latrobe edu au. "The employment relationship and integrated theory." La Trobe University. School of Business, 2004. http://www.lib.latrobe.edu.au./thesis/public/adt-LTU20060427.125729.

Thite, Mohan, and m. thite@griffith edu au. "Relationship between leadership and information technology project success." Swinburne University of Technology, 1997. http://adt.lib.swin.edu.au./public/adt-VSWT20050324.162753.

Al, Dhabbah Muna. "The Seven Public-Government Relationship Typlogies: Apply CRM in United Arab Emirates (UAE) Government." Diss., Virginia Tech, 2017. http://hdl.handle.net/10919/81091.

Gonzalez, Iii Rodobaldo Miguel. "Organization Public Relationships on Social Media: The Experience of Those Who "Like" Oreo on Facebook." Scholar Commons, 2013. http://scholarcommons.usf.edu/etd/4493.

Mead, Jonathan, and mikewood@deakin edu au. "The Australia-Indonesia security relationship." Deakin University. School of International and Political Studies, 2004. http://tux.lib.deakin.edu.au./adt-VDU/public/adt-VDU20051017.144017.

Dougall, Elizabeth Kathleen. "The ecology of public opinion environments and the evolution of organisation-activist relationship: a comparative case study of Australia's major banks, 1981-2001." Queensland University of Technology, 2005. http://eprints.qut.edu.au/15989/.

Sisneros, Chris. "Understanding Westerners' Relationship with Public Lands and Federal Land Managers Through Attachment to Public Lands." DigitalCommons@USU, 2015. https://digitalcommons.usu.edu/etd/4534.

Blemker, Douglas M. "Relationship management using Q methodology and the organization-public relationship scales with nonprofit theatres around Indiana." Virtual Press, 2008. http://liblink.bsu.edu/uhtbin/catkey/1390649.

McElligott, Mark, and n/a. "The relationship between strength and endurance in female triathletes." University of Canberra. Human and Heritage Sciences, 1992. http://erl.canberra.edu.au./public/adt-AUC20060918.160011.

Saunders, Lewis O. "The relationship between cell phone use and identity theft." ScholarWorks, 2011. https://scholarworks.waldenu.edu/dissertations/1123.

Petch, Jemima F., and n/a. "The Couple CARE for Parents Program: Enhancing Couple Relationships Across the Transition to Parenthood." Griffith University. School of Psychology, 2006. http://www4.gu.edu.au:8080/adt-root/public/adt-QGU20070219.104652.

Sansbury, George Ernest. "The employment relationship and integrated theory /." Access full text, 2004. http://www.lib.latrobe.edu.au/thesis/public/adt-LTU20060427.125729/index.html.

Amendola, Kimberly B. "Identification and measurement of two factors affecting the long-term outcomes of public relations programs, public image and public trust." [Tampa, Fla.] : University of South Florida, 2004. http://purl.fcla.edu/fcla/etd/SFE0000264.

Lee, Beth, and n/a. "The relationship of visual information processing to interpretation of graphs." University of Canberra. Education, 1990. http://erl.canberra.edu.au./public/adt-AUC20060816.170409.

Tan, Ihwa. "Characterisation of novel starch materials : structure-functionality relationship /." [St. Lucia, Qld.], 2005. http://adt.library.uq.edu.au/public/adt-QU20060122.171543/index.html.

Parker, Lukas Jay, and lukasparker@gmail com. "Trust and the Australian retail banking industry : the impact of deinstitutionalisation of Australian retail banking services on consumer trust." Swinburne University of Technology, 2005. http://adt.lib.swin.edu.au./public/adt-VSWT20051117.105403.

Loots, Barbara Evelyn. "Public employment and the relationship between labour and administrative law." Thesis, Stellenbosch : University of Stellenbosch, 2011. http://hdl.handle.net/10019.1/6683.

Craig, Adriane B. "The role of public affairs in the military-media relationship /." Search "ADA379993" in "Accession number" field, 2000. http://stinet.dtic.mil/str/tr4%5Ffields.html.

Lewis, Tiffany Emma. "The Relationship Between Evaluation Tools and Public Value in Ohio." The Ohio State University, 2012. http://rave.ohiolink.edu/etdc/view?acc_num=osu1337718070.

Gibson, Brendan John Joseph, and brendan gibson@health gov au. "From Transfer to Transformation: Rethinking the Relationship between Research and Policy." The Australian National University. National Centre for Epidemiology and Population Health, 2004. http://thesis.anu.edu.au./public/adt-ANU20040528.165124.

Sharp, Lee-Ann, and n/a. "The role of sport psychology consultant effectiveness within the consulting relationship." University of Otago. School of Physical Education, 2009. http://adt.otago.ac.nz./public/adt-NZDU20090827.122540.

Haleem, Hussain, and n/a. "Running in pain : an autoethnography of power, coercion and injury in coach-athlete relationship." University of Otago. School of Physical Education, 2006. http://adt.otago.ac.nz./public/adt-NZDU20060901.135917.

Des, Cotes Rob. "Contemporary worship and our quest for intimate relationship." Theological Research Exchange Network (TREN), 1997. http://www.tren.com.

Baxter, Roger, and n/a. "The dimensions of intangible value in business-to-business buyer-seller relationships: an intellectual capital model." University of Otago. Department of Marketing, 2005. http://adt.otago.ac.nz./public/adt-NZDU20060823.162004.

Ramírez, Viviana. "Wellbeing and relationships in public policy : the officer-recipient relationship in the Oportunidades-Prospera programme in Mexico." Thesis, University of Bath, 2017. https://ethos.bl.uk/OrderDetails.do?uin=uk.bl.ethos.723336.

Koseli, Mutlu. "Poverty, Inequality & Terrorism Relationship in Turkey." VCU Scholars Compass, 2006. http://scholarscompass.vcu.edu/etd/974.

Turner, Elizabeth. "Reimagining criminology's public role : an inquiry into the relationship between criminological expertise and the democratic public sphere." Thesis, University of Newcastle Upon Tyne, 2012. http://hdl.handle.net/10443/1393.

Public Relations, Racial Injustice, and the 1958 North Carolina Kissing Case

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• March 19, 2019
• Affiliation: Hussman School of Journalism and Media, Mass Communication Graduate Program
• This dissertation examines how public relations was used by the Committee to Combat Racial Injustice (CCRI), the National Association for the Advancement of Colored People (NAACP), North Carolina Governor Luther Hodges, and the United States Information Agency (USIA) in regards to the 1958 kissing case. The kissing case occurred in Monroe, North Carolina when a group of children were playing, including two African American boys, age nine and eight, and a seven-year-old white girl. During the game, the nine-year-old boy and the girl exchanged a kiss. As a result, the police later arrested both boys and charged them with assaulting and molesting the girl. They were sentenced to a reformatory, with possible release for good behavior at age 21. The CCRI launched a public relations campaign to gain the boys’ freedom, and the NAACP implemented public relations tactics on the boys’ behalf. News of the kissing case spread overseas, drawing unwanted international attention to US racial problems at a time when the country was promoting worldwide democracy. In response, Gov. Hodges launched a public relations campaign to defend the actions of North Carolina authorities, and the USIA employed public relations tactics to manage the country’s reputation overseas. This dissertation analyzes the public relations campaigns of the CCRI and Gov. Hodges, focusing on public relations strategies and tactics, as well as public relations outputs and public relations outcomes. This dissertation also analyzes the public relations tactics implemented by the NAACP and USIA. In addition, it examines frames in the public relations material and frames in letters written by members of the public. Using racial formation theory as a foundation, this study also explores how race was reflected in the four groups’ public relations efforts. This dissertation adds to the scholarship on public relations history, illustrating public relations practice of the 1950s and providing an example of how public relations was used for social change, specifically how public relations was used to help African Americans gain civil rights.
• African American Civil Rights
• Committee to Combat Racial Injustice
• Public Relations and Framing
• American history
• Public Relations
• Racial Formation Theory
• Black history
• Mass communication
• https://doi.org/10.17615/9hmh-s913
• Dissertation
• In Copyright
• Stephens, Ronald
• Boynton, Lois A.
• McDonald, Trevy
• Friedman, Barbara
• Perry, Earnest
• Doctor of Philosophy
• University of North Carolina at Chapel Hill Graduate School

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Manship School of Mass Communication

LSU Public Relations Junior Awarded Prestigious Disney UNCF Corporate Scholarship

April 22, 2024

Hines, who originally enrolled at LSU as a pre-law major, discovered her passion for mass communication during her freshman year and, subsequently, switched her major to public relations. Reflecting on her journey at the Manship School, she credits internship coordinator Sadie Wilks and career coach Becky Sadler for helping her excel professionally.

Upon receiving news of the scholarship award, Hines expressed her gratitude, stating, "Receiving this scholarship award and job opportunity installed a level of indescribable confidence." She added, "The hard work is finally paying off."

As a recipient of the Disney UNCF Corporate Scholarship, Hines will receive a $5,000 renewable scholarship, along with access to professional development and early career opportunities.

Hines’ dedication to her studies and extracurricular involvement, including membership in Alpha Kappa Alpha Sorority Inc., the National Panhellenic Council Executive Board, National Association of Black Journalists and the Minority Women’s Movement, where she is president, showcases her commitment to both academic excellence and community engagement. Hines is from Atlanta, Georgia.

For more information, contact [email protected] .

LSU’s Manship School of Mass Communication ranks among the strongest collegiate communication programs in the country, with its robust emphasis on media and public affairs. It offers undergraduate degrees in public relations, journalism, political communication, digital advertising and pre-law, along with four graduate degree programs: Master of Mass Communication, Ph.D. in Media and Public Affairs, Certificate of Strategic Communication and dual MMC/Law degree.

Apr. 17, 2024

Rice alumna wins prestigious merit-based fellowship for new americans, minjung kim is one of 30 2024 paul & daisy soros fellows.

Rice University alumna Minjung Kim is one of 30 recipients of the Paul & Daisy Soros Fellowships for New Americans , a merit-based graduate school program for immigrants and children of immigrants.

The highly selective award recognizes fellows “for accomplishments that show creativity, originality and initiative [and for] the potential to make meaningful contributions to the United States” in their field of study. Each awardee receives up to $90,000 in funding to support their graduate studies at institutions across the U.S. “This fellowship is a unique experience from the very start — not only did it require me to think critically about the impact I will have in my field, but it also made me contextualize my work within my experience as an immigrant,” Kim said. “The Soros fellowship validates the struggles of new Americans while simultaneously highlighting our accomplishments.

“My empathy and passion to build a more equitable society comes from transcending cultural and language barriers between my Korean heritage and being a new American. But more importantly, the profound understanding of the sacrifices that our families made gives us a unique lens through which we view society.”

Kim was born in Seoul, South Korea, and immigrated to the U.S. with her parents when she was 7. Her interest in music ⎯ she played the piano, gayageum (a traditional Korean instrument) and cello ⎯ had Kim spending a lot of time at the Shepherd School of Music growing up. “I fell in love with Rice as a young kid, so I was really excited to start my undergraduate journey in 2018,” Kim said. “I graduated in 2022 with a B.S. in chemical and biomolecular engineering and a B.A. in chemistry. What I appreciate the most about my Rice experience is that it helped me contextualize my studies beyond the lectures.”

Programs such as Moody Civic Immersion (formerly Urban Immersion/Civic Owlets) and Alternative Spring Breaks coordinated by Rice’s Center for Civic Leadership provided Kim with the opportunity to become civically engaged and aware of complex social issues and the multitude of factors at play shaping communities and individual histories alike.

“This understanding is crucial in order for science and engineering to have a real impact on the world,” Kim said. Kim used this insight to guide her involvement in outreach activities and service roles during her time at Rice, including as part of the Rice Emergency Medical Services, Owlchemy, Rice Catalyst, Peer Career Advisor, Design for America, O-week, the chemical and biomolecular engineering undergraduate board and more. Her research was likewise motivated by the desire to drive meaningful change. Her work with Matthew Jones focused on plasmonic nanorods , nanoparticles that can be deployed in applications in catalysis, optics and drug delivery. Another project carried out under the mentorship of Michael Wong explored ways to rid water of “forever chemicals.” While at Rice, Kim was also the recipient of a National Science Foundation Graduate Research Fellowship. “If I had to summarize what makes Rice so special, I would say it was the people that I met there,” Kim said, adding that Rice’s “culture of care” is manifest in the history of interactions and relationships she built during her undergraduate journey.

“During my junior year, my dad was diagnosed with pancreatic cancer, and I could not have finished my degree without the financial support from Rice, the mentorship and guidance I received, and most importantly without my friends’ and professors’ understanding,” Kim said. “I wouldn’t be where I am without them — their kindness and patience were the silver lining that helped me navigate through difficult times, and they are my support system that still empowers me to this day. Rice truly has a special place in my heart.”

Kim is currently pursuing a Ph.D. in chemistry at Northwestern University, researching how interactions between metal-organic frameworks and metal nanoparticles can be used to decrease the energy requirement of direct air capture technologies. “In the future, I hope to become a professor with a research group focused on photocatalysis for environmental remediation,” Kim said. According to the fellowship program announcement , the 2024 Paul & Daisy Soros Fellows join a distinguished community of past recipients, including U.S. Surgeon General Vivek Murthy, who is the country’s first surgeon general of Indian descent and helped lead the national response to Ebola, Zika and the coronavirus; lawyer Julissa Reynoso, who serves as the U.S. ambassador to Spain and Andorra; Damian Williams, who is the first Black U.S. attorney for the southern district of New York and serves as chair of the attorney general’s advisory committee; and composer Paola Prestini, who was named by NPR as one of the “Top 100 Composers in the World” and plays on major stages across the world. “I think this shared experience among all fellows is what makes this fellowship so empowering: It is a reflection of the new American experience and a representation of how immigrants are actively shaping society,” Kim said. “I am so excited to be a part of this community, and I can’t wait to meet everyone at the fall conference in October!”

'Zone In' has a credibility problem. Public relations experts must go.

Get PR out of Zoned In

Well, the Dispatch has certainly raised some questions as to who and what to believe about “Zone In.”

Should citizens put their faith in city officials who make up quotes and phony mayoral opinion pieces about what terrible things will happen without it? Or should they consider critics who claim “Zone In” is nothing less than the unleashing of developers on neighborhoods to be flooded with cars left by residents of too tall apartment buildings with too little parking?

Our view: Zoning is not sexy until developers eye your neighborhood. Columbus must get it right now.

And why should taxpayers be paying a public relations firm $260,000 dollars (according to the Dispatch) to dream up sparkling visions of what “zone in” can do for you when city hall is packed with PR practitioners of its own who are, apparently, doing the same thing?

It all adds up to credibility. And “Zone In” clearly has a credibility problem. Solving it won’t be easy. But there can be no doubt about the first step — fire Paul Werth Associates.

Bob Singleton, Columbus

Waiting period unconstitutional

I am thankful for news coverage of current litigation related to abortion after the passage of the Reproductive Freedom Amendment in November (USA Today,  "...But most restrictions remain on the books ," March 18).

As an Ohio family physician deeply involved in efforts for the amendment's passage, I write in support of the lawsuit filed by Ohio abortion providers against the medically unnecessary 24-hour waiting period.  

While I strive to provide compassionate care for all patients no matter their socioeconomic background, I have seen first hand that this Ohio law forces unreasonable barriers on my most vulnerable patients seeking abortion care: Patients who already struggle to access healthcare due to cost, transportation, language, and more, are forced by Ohio law to have two separate appointments for no medical reason at all.  

Not only is the waiting period discriminatory, it is also unconstitutional: It violates the Reproductive Freedom Amendment that was passed by a majority of Ohio voters five months ago, an amendment that was supported by the professional medical societies representing Ohio’s obstetrics and gynecology, family medicine, pediatric, and internal medicine doctors. 

This unconstitutional, medically unjustified waiting period must be removed.

Dr. Nancy Li, Cleveland

More: How to submit a letter to the editor for The Columbus Dispatch

The 3 B's at bedtime

In this busy world, it's easy to forget the impact of simple routines on shaping our children's lives. The “Brush, Book, Bed” routine is an accessible and inexpensive way to support healthy habits for kids between birth and 6 years old. 

Brushing at night with fluoride toothpaste not only prevents cavities, tooth pain, and infections, but also builds consistent oral hygiene habits. Reading a book together at bedtime supports literacy and sparks a love for learning while allowing one-on-one time to bond with a child, which could reduce stress (and possibly even reduce stress-induced tooth grinding). Lastly, a consistent bedtime routine promotes healthy sleep patterns, essential for physical and mental development and well-being. 

By promoting “Brush, Book, Bed” we can foster a community of well-rested, confident and engaged learners with strong and healthy smiles. 

Let’s embrace the power of simplicity and promote the “Brush, Book, Bed” routine within our families and communities to support a healthier and brighter future for our children, one night at a time. 

Kim Gibbs, Columbus