fashion market research report sample

How to conduct effective market research for fashion

Defining fashion market research, 4 reasons why market research in the fashion industry is important, secondary and primary sources for fashion market research, how to conduct fashion market research like a pro, get fashion market insights and data with attest, fashion industry market research faqs.

Are people buying more long-lasting, durable and luxury items in the name of sustainability? How big is the opportunity in second-hand clothes—and how does this affect spending in regular retail stores? Is Gen Z really not buying skinny jeans anymore—and have they scared millennials out of doing that too?

Questions like these keep everyone in the fashion industry up at night, in every part of the supply chain. Designers are frantically scrambling hints on social media to find out whether or not florals for spring are groundbreaking again, marketers are trying to find the next influencer that their target group will love, and commercial leaders are contemplating whether or not the latest fashion trend is a money spinner.

The fashion market is less unpredictable than it seems—and we’re not talking about low rise jeans from the 90s coming back to haunt us two decades later. If fashion professionals dive into research and get to know their target market as if they were their best friends, it’s very possible to create a proactive strategy for your fashion brand, as opposed to a reactive one. 

But where do you start looking? What sources should you combine, what questions need to be asked, and how can you effectively use all that data?

In this article, we’ll dive into the art of performing market research in the fashion business. This knowledge will be useful for not only brand managers, marketers and insights professionals, but anyone who wants to get ahead of the game by getting in the head of their customers. The right fashion market research tools can help you to:

• Identify golden opportunities in the market
• Spot emerging trends before your competitors
• Understand what your target market is looking for- sometimes before they’re looking for it
• Inform your overall fashion marketing plans, even in the face of fast-moving trends.

Fashion market research is all about understanding what your target group wants, and will want in the future. From their spending patterns to the effectiveness of campaigns, fashion market research and market trend analysis covers everything that helps you uncover business opportunities for the next season—and many more after. 

The goals of fashion market research vary. A brand that’s getting ready for their first collection to drop might want to look into how big the potential is for their future market share, to decide whether it’s worth it or not to go live. 

But even big players, from Inditex to Chanel , are constantly keeping an eye on their target market. Reasons for them to perform market research are to gain insights into how different customer segments react to trends in the market and certain marketing strategies. They also try to gain insight into how much consumers spend on certain items, to identify areas for growth and new markets. They might even discover a new customer segment to tap into while they’re at it.

Long-term market research in the fashion business is all about collecting data that will help a brand understand how to beat the competition, simply by connecting with their customers better and creating new products they can’t resist buying. 

In the short term, fashion brands can perform research to measure the effectiveness of campaigns and commercials, or to gauge how successful a new line has been. 

Market research is important in any industry where there’s even the tiniest bit of competition—and the fashion industry especially is one that really depends on it. Here are four reasons why market research is vital for brands and businesses who want to thrive.

Reason 1: The market reacts strongly to trends

Philosophy aside: influencers have a huge, well, influence on the fashion market . In all types of market, they are directly impacting buying decisions. And it’s not just fashion bloggers—anyone with a decent following, can alter the way people shop. Just take the show Love Island, where winners get rewarded by having their ‘own’ clothing line on ASOS. And it’s become incredibly easy to shop items that were worn on the show. 

But it’s not just runways and social media trends that impact the fashion industry. Take the pandemic: after years of being on the rise, both online and brick and mortar fashion stores saw a dramatic drop in sales, one they’re still recovering from. The ways people shop have changed, and it’s up to brands to figure this out and react cleverly.

Plus, consumers getting more eco-friendly and more resistant to fast fashion, and a call for more inclusive clothing across genders and sizes, will also inevitably leave its mark on the fashion industry.

Reason 2: Target groups vary a lot

Fashionistas who grew up buying Primark and loving every second of the experience fast fashion affords, might have turned into environmentally conscious shoppers who are only interested in bespoke pieces, or who shop mostly on second-hand apps like Depop or Vinted.  

The moral of the story? Your current customers could shop elsewhere tomorrow. The fashion industry serves dozens, if not hundreds of customer groups in which consumers fall. It’s crucial to get to know them as well as you can, to keep them interested for long enough.

Reason 3: The market is highly competitive. 

There are too many brands and stores to count, but together they make up for a value of $3,000 billion (3 trillion dollars!), which is 2 percent of the world’s Gross Domestic Product (GDP).

It’s not uncommon for busy shopping streets to have multiple stores of the same brand, a stone’s throw away from the next one all within seconds’ walking distance from each other. If that doesn’t tell you everything about how highly competitive the market is, we don’t know what will.

Add the e-commerce part of the industry to that, in which brands can almost pop up and go as they please, and you find yourself in one of the most competitive industries on the globe.

Reason 4: It’ll help you bond with your target group

Last but not least: market research can be a sneaky yet smart way to connect with your target group. 

Especially when done on a large scale, for instance by online surveys that are rewarded with some sort of discount code, brands can reap extra benefits from asking their customers some quick questions. You can ask them about styles and certain products, but also test out if they’ve seen your recent ads and what they thought of it.

With the fashion industry being so big both offline and online, it can be hard to find data that really represents the part of the market that’s relevant to you. A fashion business that focuses on sustainability is less interested in what’s happening in market segments such as luxury brands and designer apparel, but in the big picture, all fashion data is often thrown in together. 

If you want your research to remain relevant, you’ll have to collect reliable data by combining both primary and secondary research. 

Let’s look at some sources you can gather information from that will help you make confident decisions. 

Primary sources

Information that comes straight off the rack comes directly from consumers, or even from store owners, depending on what you need. Here are some ways you can perform primary market research in the fashion industry:

• Online surveys: the more you know, the better. Online surveys are great for that, but you’ll want to ask the right people. You can use it to test out campaign ideas, make more accurate consumer profiles, track your brand health or analyse the trends in the industry.
• Focus groups: whether it’s with designers, buyers, suppliers, independent store managers or anyone else in the industry—sometimes the most valuable information comes out of a conversation between peers, rather than from market research reports. Determine what your topic is, and let the focus groups brainstorm—you never know what you’ll learn. 
• Interviews: this could be interesting to do, for instance when you’re looking into a new customer segment. Sit some of your potential customers down and find out how you can convince them to buy from you. 
• Test marketing: with a/b testing, brands can easily test out if certain campaigns—or even certain products—will be in demand. Create a mock-up campaign and launch it. Does it get a lot of traffic? Then it could be worth pursuing!

Get insights from 125m people in 58 countries

Learn what compels your customers to buy and predict the next big trends with Attest consumer research

Secondary sources

If you’re looking for numbers like annual spend, market size, growth numbers and price developments, dive into secondary research. There are countless government statistics out there, and even other fashion brands who will make it easier by publishing their own reports. 

Like any type of market analysis , fashion research should always be tailored—pun intended!—to the goal you’re trying to achieve. We’ll quickly walk you through the steps of conducting market research effectively.

Step one: Define your objective

On one hand, you could just dive into all the secondary research you can find to see if there’s something worth focusing on. But that could be disappointing, not to mention incredibly time-consuming—think needles and haystacks. 

Instead, flip it around. What is the goal your company has? What are you curious about, specifically? Then, work backwards and find the information you need to achieve that goal or answer that question.

Step two: Find the right sources and tools

Like we mentioned earlier, informed decisions are often made on a mix of information. Determine how you’ll gain insights and what sources you will gather information from, before you frantically start looking.

Also, when working with a survey or anything like that for the primary research part, make sure you have it ready and checked by everyone involved before launch, so you don’t get the results back and realise you missed an important question. 

With Attest you can launch your first survey for free .

Step three: Analyse your insights

Start off this step by organising all the data you’ve gathered. You want to draw conclusions from the big picture, not from something that coincidentally was highlighted along the way. 

Step four: Implement!

Market research should be done to not just gain insights, but to take action. If you use it to formulate a marketing plan, make sure it gets implemented. If you use it to get more insights about consumer behaviour, ask sales and marketing how they plan to use this information.

Step five: Keep checking in

Depending on the type and length of the research, make sure to follow up with both the results and the way it was implemented. 

If you’re looking for a reliable way to reach a lot of people at the same time, who fit your target group specifics to a T—use Attest. 

Whether you’re an established brand looking to track your brand health or a fashion start up still creating a consumer profile, we’ve got you covered: you get access to 125 million people across 58 countries and can use our filters and quotas to make it as niche as you need.

Fashion market research looks into consumer behavior and market trends in the fashion industry. It’s used to inform decisions about anything that matters to a fashion brand: from the next collection to the next commercial.  Attest is here to make fashion market research easy.

Who shouldn’t? Everyone working in the fashion industry who is involved in growing a brand, is helped by doing research: designers, brand managers, influencers and store owners.

Online surveys are a great way to reach a big pool of people and ask them highly specific questions in a way that enables them to answer honestly. With our Jobs To Be Done (JTBD) template , gathering real consumer insights has never been easier.

Fashion insights directly from consumers

Launch your fashion consumer research with Attest

Nikos Nikolaidis

Senior Customer Research Manager 

Nikos joined Attest in 2019, with a strong background in psychology and market research. As part of Customer Research Team, Nikos focuses on helping brands uncover insights to achieve their objectives and open new opportunities for growth.

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Fashion Trend Report

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Fashion Design – 2024 U.S. Market Research Report

Published: March 2024 Updated Recession Statistics & Forecasts

This 78-page industry market research report is an in-depth analysis of the $3.2 billion fashion design industry in the United States. The market research report utilizes the most extensive set of business surveys as the foundation for over 100 market research data sets with extensive historical data (2015-2023), statistics, trend analysis, and forecasts for 2024 & the next 5 years.

The report includes market size, growth, sales & cost trends, industry dynamics, operating expenses for 26 categories, profitability, employee productivity, 10 financial ratios, 31 balance sheet metrics, extensive statistics by state and Metropolitan Statistical Area (MSAs), workforce composition statistics, market share for top 50 companies, inflation, payroll and pay range data on 46 jobs, product line breakdown, industry data sets segmented by business size, concentration, and business structure, and much more.

Report Format

Industry definition, industry scope & services, select market research report statistics.

NUMBER OF COMPANIES In 2023, there were 2,409 companies in the industry Download for historicals and forecasts of companies & locations

MARKET GROWTH The 5-year annual growth rate averaged 7% Download the report for more historical, annual and forecasted growth rates

MARKET SHARE The top 4 companies have 15.0% market share The report has more market share statistics

REVENUE PER LOCATION In 2023, the avg. sales per location was $1.3 million Download now for historical and forecasted revenue per company

INFLATION & PRICING Over the past 5 years, inflation averaged 2.6% This report has historicals, 4 years of monthly data, and 2024 & 5-year forecasts

EMPLOYEE PRODUCTIVITY Revenue per employee is $310,982 Download now for more employee metrics

OPERATING EXPENSE BENCHMARKS 5.2% of expenses is spent on professional services Download this market research report for 24 other categories

PAY BENCHMARKS In 2023, avg. pay per employee was $69,145 The report has extensive pay statistics

ORGANIZATIONAL BENCHMARKS 7.9% of employees are in business ops & finance Download for 25 other organizational categories

Download a Sample Report

Data & methodology, key questions answered in this market research report.

How do professionals use this report? Professionals utilize this report for industry research, market sizing and evaluation, forecasting, strategic planning, sales & marketing strategy, due diligence, valuations, benchmarking, streamlining, and other analyses.

What is the market size of the fashion design industry? This report covers the historical industry market size (2015-2023), and forecasts for 2024 and the next 5 years. This report also includes market share of the top 50 companies.

What is the outlook for the industry? This report has over a dozen market forecasts (2024 & 5 years) on total sales, companies, employees, productivity, inflation, compensation, operating expense, and others.

What industry analysis/data exists for the industry? This report covers over 100+ data sets on the fashion design industry. Take a look at the table of contents below to see the breadth of analysis and data on the industry.

What segmentations are there on the fashion design industry? This report segments the industry many ways including by business size, concentration (Top 50 companies), business structure, state, MSAs, and product lines.

What are the financial metrics for the industry? This report covers many financial metrics for the industry including profitability, growth, opex / revenue, 31 balance sheet items organized by liabilities, assets, and equity, and 10 financial metrics including return on sales, asset turnover, liability ratio, and net worth ratio.

What are important benchmarks for the fashion design industry? Some of the most important benchmarks for the industry include market share, sales growth, employee productivity, operating expense breakdown, product line breakdown, span of control, and organizational composition. This report includes all of them and many more.

Report & Industry Details

NAICS Code: 541490

Number of Pages: 78

Format: PDF

Price: $295

Support Contact : Email us at [email protected] or call us at 1-800-613-3611

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Table of Contents

Page 1-2 – Report Overview & Table of Contents

Page 3 – Industry Overview – Methodology – Industry Definition & Examples

Page 4 – Industry Snapshot – Revenue & Growth

Page 5 – Industry Snapshot – Costs & Profitability

Section One REVENUE & GROWTH BENCHMARKS

Page 7 – Industry Growth Details – Industry Revenues – Companies – Locations – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page 8 – Growth Benchmarks – Revenues per Company – Revenues per Location – Locations per Company – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page 9 – Breakdown of Product Lines – Percentage of Revenue from Product Lines

Page 10 – BCG Income vs. Revenue Growth Matrix – Service Subsectors vs. Industry

Page 11 – Total Revenue by Industry Segments – Concentration (Top 4, next 4, next 12, next 30 largest companies) – Business Size (1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+) – Business Structure (C-Corporations, S-Corporations, Partnerships, Sole Proprietorships) – Franchise Segments – Industry Average

Page 12 – Total Revenue per State – Revenue per State and State Rankings

Page 13 – Sales per Capita by State – Sales per Capita and State Rankings

Page 14-17 – Revenue per Metropolitan Statistical Area

Page 18-21 – Revenue per Capita per Metropolitan Statistical Area

Page – 22 Revenue per Company by Industry Segment – Concentration, Business Size, & Business Structure

Page – 23 Revenue per Location by Industry Segment – Concentration, Size, Structure, & Franchise

Page – 24 Revenue per Location by State – Revenue per Location and State Rankings

Page – 25-28 Revenue per Location per MSA

Page – 29 Industry Segmentation by Business Size – Segments include 1-4 employees, 5-9 employees, 10-19, 20-49, 50-99, 100-249, 250+ employees – Revenue, Companies, Locations, Employees & Payroll – Absolute Figures & % of Industry

Page – 30 Industry Consolidation Analysis – By Business Size Segments – Revenue, Companies, Locations & Employees – 2018 vs. 2023 by Business Size

Page – 31 Industry Consolidation Benchmarks – Revenue per Company, Location & Employee – 2018 vs. 2023 by Business Size

Page – 32 Industry Segmentation by Top 50 Companies – Segments include top 4, next 4, next 12, next 30, and top 50 companies by revenue – Revenue, Locations, Employees & Payroll – Absolute Figures & % of Industry

Page – 33 Sector Concentration Benchmarks – % of Sector Revenue from the Top 50 Companies – 12 Sectors

Page – 34 Industry Segmentation by Business Structure – Revenue, Companies, Locations, Employees & Payroll – Absolute Figures & % of Industry

Page – 35 Pricing & Inflation – Annual Inflation – Indexed to 2006 – 2015-2023 historicals, 2023 & 5-yr forecasts – Monthly Inflation Figures for the Past 4 Years

Page – 36 Service Subsector Growth – Revenue and 5-Year CAGR – 12 Subsectors

Page – 37 Service Subsector Analysis – Revenue per Company – Revenue per Location – 12 Subsectors

Page – 38 Service Subsector Analysis – Revenue per Employee – Payroll per Employee

SECTION TWO COST & FINANCIAL ANALYSIS

Page – 40 Profitability & Financial Ratio Analysis – Percent of Companies that are Profitable – Average Net Income as a Percent of Revenue – Financial Ratios – 10 ratios, such as Total Asset Turnover, Assets to Liabilities, Return on Net Worth, Solvency Ratio

Page – 41 Balance Sheet Benchmarks – Assets and Liabilities indexed to industry revenue at 100 – Current & Non-Current Assets: Cash, Notes & Accounts Receivable, Allowance for Bad Debts, Inventories, Treasuries & Securities, Other Current Assets, Loans to Shareholders / Mortgage, Other Investments, Depreciable Assets, Accumulated Depreciation, Land, Intangible Assets (Amortizable), Accumulated Amortization, Other Assets – Short-term, Long-term Liabilities, & Net Worth: Accounts Payable, Mortgages, Notes, Bonds due in less than 1 Yr., Other Current Liabilities, Loans from Shareholders, Mortgages, Notes, Bonds > 1 Yr., Other Liabilities, Capital Stock, Additional Paid-in Capital, Retained Earnings, Cost of Treasury Stock

Page – 42 Operating Expenses – Industry Operating Expenses – Industry Revenue vs. Operating Expense Growth – Operating Expense as a Percent of Revenue – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page 43 – Operating Expenses by Company & Location – Operating Expenses per Company – Operating Expenses per Location – Revenue vs. Expenses Growth per Location – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page – 44 Operating Expense Detail – Employee Expenses: Annual Payroll, Health Insurance, Defined Benefit Pension Plans, Defined Contribution Plans, Other Fringe Benefits, Contract Labor Costs, Incl. Temporary Help – Property Expenses: Lease and Rent for Buildings, Offices, Stores, Repairs and Maintenance to Buildings, Purchased Electricity, Purchased Fuels (except motor fuels), Water, Sewer, Refuse, Other Utility Payments – Equipment Expenses: Expensed Equipment: Lease and Rent for Machinery and Equip., Repairs, Maint. to Machinery and Equip., Depreciation and Amortization Charges, Other Materials, Parts, and Supplies – IT Expenses: Data Processing & Other Computer Services: Communication Services: Expensed Purchases of Software – Miscellaneous Expenses: Advertising and Promotional Services, Professional and Technical Services, Taxes and License Fees

Page 45 – Productivity & Industry Employment – Revenue per Employee – Total Industry Employees – Employees per Company – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page – 46 Employee Productivity by Segments – Revenue per Employee – Concentration, Business Size, Structure & Franchise

Page – 47 Employee Productivity by State – Revenue per Employee and State Rankings

Page – 48-51 Employee Productivity per MSA – Revenue per Employee

Page – 52 Industry Payroll – Payroll per Employee – Payroll per Company – Payroll per Location – 2015-2023 Historical Figures – Forecasts for 2024 and the Next 5 Years

Page – 53 Workforce Composition Benchmarks – 26 Job Categories – Management & Finance – Sales & Marketing – Technology, Engineering, Science – Service, Support & Training – Operations – Percent of Industry Employees

Page – 54 Job Categorization Pay Ranges – 26 Job Categories – Management & Finance – Sales, Service & Marketing – Operations – Pay Bands – Bottom 10% & 25%, Mean, Top 25% & 10% – Pay Bands (10%, 25%, Mean, 75%, 90%)

Page – 55 Top 20 Jobs Breakdown – Percent of Total Employees by Job – Rank Ordered by Top 20 Job Categories

Page – 56 Pay Ranges of Top 20 Jobs – Pay Bands (10%, 25%, Mean, 75%, 90%)

Page – 57 Payroll per Company by Segments – Concentration, Business Size, & Business Structure

Page – 58 Payroll per Location by Segments – Concentration, Business Size, Structure, & Franchise

Page – 59 Payroll per Employee by Segments – Concentration, Business Size, Structure, & Franchise

Page – 60 Payroll per Employee by State – Payroll per Employee – State Rankings

Page – 61-64 Payroll per Employee per MSA

Page – 65 Employees per Company by Segments – Concentration, Business Size, & Business Structure

Page – 66 Employees per Company by Segments – Concentration, Business Size, Structure, & Franchise

Page – 67 Total Employment by State – Number of Employees and State Rankings

Page – 68 Population to Every Employee by State – Number of Residents to Industry Employee – State Rankings

Page – 69-72 Total Employment per MSA

Page – 73 Locations per Company by Segments – Concentration, Business Size, & Business Structure

Page – 74-77 Locations per MSA

Product Lines Analyzed

Industry jobs analyzed, states covered, metropolitan statistical areas (msas) covered.

Albany, OR Albany-Schenectady-Troy, NY Albuquerque, NM Allentown-Bethlehem-Easton, PA-NJ Ann Arbor, MI Anniston-Oxford-Jacksonville, AL Asheville, NC Athens-Clarke County, GA Atlanta-Sandy Springs-Roswell, GA Atlantic City-Hammonton, NJ Austin-Round Rock, TX Bakersfield, CA Baltimore-Columbia-Towson, MD Barnstable Town, MA Beaumont-Port Arthur, TX Bend-Redmond, OR Billings, MT Binghamton, NY Bismarck, ND Blacksburg-Christiansburg-Radford, VA Bloomington, IL Boise City, ID Boston-Cambridge-Newton, MA-NH Boulder, CO Bowling Green, KY Bremerton-Silverdale, WA Bridgeport-Stamford-Norwalk, CT Buffalo-Cheektowaga-Niagara Falls, NY Burlington-South Burlington, VT California-Lexington Park, MD Canton-Massillon, OH Cape Coral-Fort Myers, FL Cedar Rapids, IA Chambersburg-Waynesboro, PA Champaign-Urbana, IL Charlotte-Concord-Gastonia, NC-SC Charlottesville, VA Chattanooga, TN-GA Chicago-Naperville-Elgin, IL-IN-WI Cincinnati, OH-KY-IN Cleveland-Elyria, OH Coeur d’Alene, ID College Station-Bryan, TX Colorado Springs, CO Columbus, OH Corpus Christi, TX Crestview-Fort Walton Beach-Destin, FL Dallas-Fort Worth-Arlington, TX Daphne-Fairhope-Foley, AL Davenport-Moline-Rock Island, IA-IL Dayton, OH Deltona-Daytona Beach-Ormond Beach, FL Denver-Aurora-Lakewood, CO

Detroit-Warren-Dearborn, MI Dover, DE Duluth, MN-WI Durham-Chapel Hill, NC East Stroudsburg, PA Eugene, OR Fayetteville-Springdale-Rogers, AR-MO Florence, SC Fort Collins, CO Fort Wayne, IN Fresno, CA Gettysburg, PA Grand Junction, CO Grand Rapids-Wyoming, MI Greeley, CO Green Bay, WI Greensboro-High Point, NC Greenville-Anderson-Mauldin, SC Gulfport-Biloxi-Pascagoula, MS Harrisburg-Carlisle, PA Hartford-West Hartford-East Hartford, CT Hickory-Lenoir-Morganton, NC Hilton Head Island-Bluffton-Beaufort, SC Hot Springs, AR Houston-The Woodlands-Sugar Land, TX Indianapolis-Carmel-Anderson, IN Jackson, MS Jacksonville, FL Janesville-Beloit, WI Kahului-Wailuku-Lahaina, HI Kankakee, IL Kansas City, MO-KS Killeen-Temple, TX Kingsport-Bristol-Bristol, TN-VA Kingston, NY Knoxville, TN La Crosse-Onalaska, WI-MN Lafayette, LA Lafayette-West Lafayette, IN Lakeland-Winter Haven, FL Lancaster, PA Lansing-East Lansing, MI

Las Vegas-Henderson-Paradise, NV Little Rock-North Little Rock-Conway, AR Logan, UT-ID Longview, WA Los Angeles-Long Beach-Anaheim, CA Lubbock, TX Madison, WI Manchester-Nashua, NH McAllen-Edinburg-Mission, TX Medford, OR Memphis, TN-MS-AR Miami-Fort Lauderdale-West Palm Beach, FL Milwaukee-Waukesha-West Allis, WI Minneapolis-St. Paul-Bloomington, MN-WI Missoula, MT Mobile, AL Montgomery, AL Muncie, IN Naples-Immokalee-Marco Island, FL Nashville-Davidson–Murfreesboro–Franklin, TN New Haven-Milford, CT New Orleans-Metairie, LA New York-Newark-Jersey City, NY-NJ-PA Niles-Benton Harbor, MI North Port-Sarasota-Bradenton, FL Norwich-New London, CT Ocala, FL Ogden-Clearfield, UT Oklahoma City, OK Omaha-Council Bluffs, NE-IA Orlando-Kissimmee-Sanford, FL Oxnard-Thousand Oaks-Ventura, CA Panama City, FL Philadelphia-Camden-Wilmington, PA-NJ-DE-MD Phoenix-Mesa-Scottsdale, AZ Pine Bluff, AR Pittsburgh, PA Portland-South Portland, ME Portland-Vancouver-Hillsboro, OR-WA Port St. Lucie, FL Providence-Warwick, RI-MA Provo-Orem, UT Punta Gorda, FL Raleigh, NC Redding, CA Reno, NV

Richmond, VA Riverside-San Bernardino-Ontario, CA Rochester, NY Sacramento–Roseville–Arden-Arcade, CA St. George, UT St. Louis, MO-IL Salisbury, MD-DE Salt Lake City, UT San Antonio-New Braunfels, TX San Diego-Carlsbad, CA San Francisco-Oakland-Hayward, CA San Jose-Sunnyvale-Santa Clara, CA San Luis Obispo-Paso Robles-Arroyo Grande, CA Santa Cruz-Watsonville, CA Santa Fe, NM Santa Maria-Santa Barbara, CA Santa Rosa, CA Savannah, GA Seattle-Tacoma-Bellevue, WA Sioux Falls, SD South Bend-Mishawaka, IN-MI Spokane-Spokane Valley, WA Springfield, MA Springfield, MO State College, PA Staunton-Waynesboro, VA Stockton-Lodi, CA Sumter, SC Syracuse, NY Tampa-St. Petersburg-Clearwater, FL Topeka, KS Trenton, NJ Tucson, AZ Tulsa, OK Tuscaloosa, AL Urban Honolulu, HI Utica-Rome, NY Virginia Beach-Norfolk-Newport News, VA-NC Visalia-Porterville, CA Washington-Arlington-Alexandria, DC-VA-MD-WV Wausau, WI Wenatchee, WA Williamsport, PA Wilmington, NC Winston-Salem, NC Worcester, MA-CT Youngstown-Warren-Boardman, OH-PA

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