harvard business review case study free

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HBS Case Selections

Innovation at Moog Inc.

• Brian J. Hall
• Ashley V. Whillans
• Davis Heniford
• Dominika Randle
• Caroline Witten

Innovation at Google Ads: The Sales Acceleration and Innovation Labs (SAIL) (A)

• Linda A. Hill
• Emily Tedards

Juan Valdez: Innovation in Caffeination

• Michael I. Norton
• Jeremy Dann

UGG Steps into the Metaverse

• Shunyuan Zhang
• Sharon Joseph
• Sunil Gupta
• Julia Kelley

Metaverse Wars

• David B. Yoffie
• Matt Higgins

Roblox: Virtual Commerce in the Metaverse

• Ayelet Israeli
• Nicole Tempest Keller

Timnit Gebru: "SILENCED No More" on AI Bias and The Harms of Large Language Models

• Tsedal Neeley
• Stefani Ruper

Hugging Face: Serving AI on a Platform

• Shane Greenstein
• Kerry Herman
• Sarah Gulick

SmartOne: Building an AI Data Business

• Karim R. Lakhani
• Pippa Tubman Armerding
• Gamze Yucaoglu
• Fares Khrais

Honeywell and the Great Recession (A)

• Sandra J. Sucher
• Susan Winterberg

Target: Responding to the Recession

• Ranjay Gulati
• Catherine Ross
• Richard S. Ruback
• Royce Yudkoff

Hometown Foods: Changing Price Amid Inflation

• Julian De Freitas
• Jeremy Yang
• Das Narayandas

Elon Musk's Big Bets

• Eric Baldwin

Elon Musk: Balancing Purpose and Risk

• Shikhar Ghosh
• Sarah Mehta

Tesla's CEO Compensation Plan

• Krishna G. Palepu
• John R. Wells
• Gabriel Ellsworth

China Rapid Finance: The Collapse of China's P2P Lending Industry

• William C. Kirby
• Bonnie Yining Cao
• John P. McHugh

Forbidden City: Launching a Craft Beer in China

• Christopher A. Bartlett
• Carole Carlson

Booking.com

• Stefan Thomke
• Daniela Beyersdorfer

Innovation at Uber: The Launch of Express POOL

• Chiara Farronato
• Alan MacCormack

Racial Discrimination on Airbnb (A)

• Michael Luca
• Scott Stern
• Hyunjin Kim

GitLab and the Future of All-Remote Work (A)

• Prithwiraj Choudhury
• Emma Salomon

TCS: From Physical Offices to Borderless Work

Creating a virtual internship at goldman sachs.

• Iavor Bojinov

Unilever's Response to the Future of Work

• William R. Kerr
• Emilie Billaud
• Mette Fuglsang Hjortshoej

AT&T, Retraining, and the Workforce of Tomorrow

• Joseph B. Fuller
• Carl Kreitzberg

Leading Change in Talent at L'Oreal

• Lakshmi Ramarajan
• Vincent Dessain
• Emer Moloney
• William W. George
• Andrew N. McLean

Eve Hall: The African American Investment Fund in Milwaukee

• Steven S. Rogers
• Alterrell Mills

United Housing - Otis Gates

• Mercer Cook

The Home Depot: Leadership in Crisis Management

• Herman B. Leonard
• Marc J. Epstein
• Melissa Tritter

The Great East Japan Earthquake (B): Fast Retailing Group's Response

• Hirotaka Takeuchi
• Kenichi Nonomura
• Dena Neuenschwander
• Meghan Ricci
• Kate Schoch
• Sergey Vartanov

Insurer of Last Resort?: The Federal Financial Response to September 11

• David A. Moss
• Sarah Brennan

Under Armour

• Rory McDonald
• Clayton M. Christensen
• Daniel West
• Jonathan E. Palmer
• Tonia Junker

Hunley, Inc.: Casting for Growth

• John A. Quelch
• James T. Kindley

Bitfury: Blockchain for Government

• Mitchell B. Weiss
• Elena Corsi

Deutsche Bank: Pursuing Blockchain Opportunities (A)

• Lynda M. Applegate
• Christoph Muller-Bloch

Maersk: Betting on Blockchain

• Scott Johnson

Yum! Brands

• Jordan Siegel
• Christopher Poliquin

Bharti Airtel in Africa

• Tanya Bijlani

Li & Fung 2012

• F. Warren McFarlan
• Michael Shih-ta Chen
• Keith Chi-ho Wong

Sony and the JK Wedding Dance

• John Deighton
• Leora Kornfeld

United Breaks Guitars

David dao on united airlines.

• Benjamin Edelman
• Jenny Sanford

Marketing Reading: Digital Marketing

• Joseph Davin

Social Strategy at Nike

• Mikolaj Jan Piskorski
• Ryan Johnson

The Tate's Digital Transformation

Social strategy at american express, mellon financial and the bank of new york.

• Carliss Y. Baldwin
• Ryan D. Taliaferro

The Walt Disney Company and Pixar, Inc.: To Acquire or Not to Acquire?

• Juan Alcacer
• David J. Collis

Dow's Bid for Rohm and Haas

• Benjamin C. Esty

Finance Reading: The Mergers and Acquisitions Process

• John Coates

Apple: Privacy vs. Safety? (A)

• Henry W. McGee
• Nien-he Hsieh
• Sarah McAra

Sidewalk Labs: Privacy in a City Built from the Internet Up

• Leslie K. John

Data Breach at Equifax

• Suraj Srinivasan
• Quinn Pitcher
• Jonah S. Goldberg

Apple's Core

• Noam Wasserman

Design Thinking and Innovation at Apple

• Barbara Feinberg

Apple Inc. in 2012

• Penelope Rossano

Iz-Lynn Chan at Far East Organization (Abridged)

• Anthony J. Mayo
• Dana M. Teppert

Barbara Norris: Leading Change in the General Surgery Unit

• Boris Groysberg
• Nitin Nohria
• Deborah Bell

Adobe Systems: Working Towards a "Suite" Release (A)

• David A. Thomas
• Lauren Barley
• Jan W. Rivkin

Starbucks Coffee Company: Transformation and Renewal

• Nancy F. Koehn
• Kelly McNamara
• Nora N. Khan
• Elizabeth Legris

JCPenney: Back in Business

• K. Shelette Stewart
• Christine Snively

Home Nursing of North Carolina

Castronics, llc, gemini investors, angie's list: ratings pioneer turns 20.

• Robert J. Dolan

Basecamp: Pricing

• Frank V. Cespedes
• Robb Fitzsimmons

J.C. Penney's "Fair and Square" Pricing Strategy

J.c. penney's 'fair and square' strategy (c): back to the future.

• Jose B. Alvarez

Osaro: Picking the best path

• James Palano
• Bastiane Huang

HubSpot and Motion AI: Chatbot-Enabled CRM

• Thomas Steenburgh

GROW: Using Artificial Intelligence to Screen Human Intelligence

• Ethan S. Bernstein
• Paul D. McKinnon
• Paul Yarabe

Arup: Building the Water Cube

• Robert G. Eccles
• Amy C. Edmondson
• Dilyana Karadzhova

(Re)Building a Global Team: Tariq Khan at Tek

Managing a global team: greg james at sun microsystems, inc. (a).

• Thomas J. DeLong

Organizational Behavior Reading: Leading Global Teams

Ron ventura at mitchell memorial hospital.

• Heide Abelli

Anthony Starks at InSiL Therapeutics (A)

• Gary P. Pisano
• Vicki L. Sato

Wolfgang Keller at Konigsbrau-TAK (A)

• John J. Gabarro

The 2010 Chilean Mining Rescue (A)

• Faaiza Rashid

IDEO: Human-Centered Service Design

• Ryan W. Buell
• Andrew Otazo
• Benjamin Jones
• Alexis Brownell

David Neeleman: Flight Path of a Servant Leader (A)

• Matthew D. Breitfelder

Coach Hurley at St. Anthony High School

• Scott A. Snook
• Bradley C. Lawrence

Shapiro Global

• Michael Brookshire
• Monica Haugen
• Michelle Kravetz
• Sarah Sommer

Kathryn McNeil (A)

• Joseph L. Badaracco Jr.
• Jerry Useem

Carol Fishman Cohen: Professional Career Reentry (A)

• Myra M. Hart
• Robin J. Ely
• Susan Wojewoda

Alex Montana at ESH Manufacturing Co.

• Michael Kernish

Michelle Levene (A)

• Tiziana Casciaro
• Victoria W. Winston

John and Andrea Rice: Entrepreneurship and Life

• Howard H. Stevenson
• Janet Kraus
• Shirley M. Spence

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Register now for Free Access to Case Studies from Harvard and Other Renowned Institutions

Your free harvard business publishing educator account includes.

- Access to over 50,000 learning materials - Latest ideas from Harvard Business Review - Digital access to teaching guides & resources - Simulations with real-world choices and outcomes

Our catalog includes a variety of learning topics such as

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What are Other Business Educators Saying about Our Collection?

“I can’t imagine a more versatile resource than Harvard Business Publishing - everything from cases, videos to simulations are available. The advantage of teaching with HBP materials is twofold: ease of mind for the faculty and credibility for the students.”

“After 35 years as an academic, I have come to the conclusion that there is a magic in the way Harvard cases are written. Cases go from specific to general, to show students that business situations are amenable to hardheaded analysis that then generalize to larger theoretical insights. The students love it!”

“For almost 25 years, I’ve used HBP’s cases, articles and simulations in my MBA classes. The material is always updated, so that new company stories are featured alongside some of the most classic articles.”

We offer access to learning materials from 50+ partners including:

Guide for Business Faculty: Cases/HBR

• Faculty Toolkit
• Textbooks/Course Reserves/Persistent Links
• Journals & Databases
• How I Can Help You
• Cite Sources
• Student Toolkit
• AI & Teaching

On This Page

• HBR Articles for Classroom Use

HBS Content Copyright Policy

• Cases & Case Studies
• Sage Business Cases

Free Case Studies

Other sources for case studies, sage business cases.

Cases & Case Studies

The definition of "Case Study" varies from publication to publication. The "case studies" in traditional journals and books are not necessarily the same as commercial "cases" from publishers like Harvard Business School Publishing.

The Library does  NOT  collect commercial cases (except for those from the SAGE Business Cases listed above) due to licensing restrictions imposed by the publishers. Each student must pay for their own copies. To find and use non-SAGE commercial cases, go to Harvard Business Publishing. By  registering for a free educator account , you can create an online course folder to provide online access to specific cases (with "up to 60% off" for students).

• Harvard Business Publishing - Cases Includes cases from multiple institutions like Harvard, Darden, Stanford, Ivey, and more.
• The Case Centre Another clearinghouse of cases. Many cases are available on both Harvard Business Publishing and Case Centre.

You can also search for freely available case studies in the resources mentioned below. 

There isn't one single clearinghouse similar to Harvard Business School Publishing or Case Centre to search for free cases. Below is a list of sources that provide free cases on various topics. 

• ** PSU Case Studies Collection Award-winning cases authored by PSU School of Business faculty.
• Acadia Institute of Case Studies [archived link] Archived website focusing on entrepreneurship and small business operations.
• Arthur Andersen Case Studies in Business Ethics A "collection of 90 business ethics cases developed from 1987-1994 with funding provided by Arthur Andersen."
• Asian Case Research Journal "A selection of high-quality cases on Asian companies & MNCs operating in Asia-Pacific" (with 12 month embargo).
• Business Case Journal "Cases and research related to case writing or teaching with cases" 2006-2019.
• Business Ethics Case Analyses Business ethics.
• Business Insights: Global (Case Studies) Case studies available in the database Business Insights: Global
• Case Centre Free case collection (most other cases on this site are fee-based).
• Daniels Fund Ethics Initiative Case Bank Business ethics.
• Ethics Unwrapped "More than 50 case studies match ethics concepts to real world situations."
• Give to Get Marketing: Marketing and Advertising Case Studies Marketing and advertising.
• Journal of Business Cases and Applications "Quality applied business cases and classroom applications/exercises designed to assist business academics in the classroom"
• Journal of Business Case Studies "Case studies designed for use in business and economics courses and articles related to the use of case studies in the classroom."
• Journal of Case Research in Business and Economics Journal discontinued December 2014.
• Journal of Case Studies "A continual flow of effective up-to-date cases to promote excellence in case teaching."
• MarketingSherpa Click Case Studies under CONTENT TYPE on the filters menu.
• Markkula Center for Applied Ethics Business ethics.
• MaRS Startup Toolkit Type in "case study" in the search box.
• MERLOT Business Cases open education materials.
• MIT Teaching Resources Library Covers "entrepreneurship, leadership/ethics, operations management, strategy, sustainability, and system dynamics."
• Native Case Studies -- Featuring Business and Management "Culturally relevant curriculum and teaching resources in the form of case studies on key issues in Indian Country"
• Oikos Cases Program "High-quality cases... on sustainability in management, entrepreneurship and finance."
• Penske Logistics Case Studies Logistics and supply chain (with a marketing bend: about how Penske helps solve problems).
• SHRM Case Studies Human resources.
• South Asian Journal of Business and Management Cases "Provide a space for high-quality Qualitative Case Study Research (QCSR)"
• Stanford Graduate School of Business (Subset of Free Cases) Select "Narrow your results," then under Availability, check the box "Available to download at no charge."
• UBC Open Case Studies Written by UBC faculty and student initially focusing on environmental sustainability but with expanding topics.
• World Council for Sustainable Development Case Studies Sustainability.

Cases addressing "the dark side of contemporary capitalism." From the Academy of Management Dark Side Case Competition . 

• The Dark Side: Critical Cases on the Downside of Business
• The Dark Side 2: Critical Cases on the Downside of Business
• The Dark Side 3: Critical Cases on the Downside of Business

Policy Here , and regarding class use of cases and HBR articles:

... we prohibit the posting of cases, articles, or chapters on “e-reserve” course pages for student access, as well as in “electronic coursepacks” that link to our digitized content and content postings on course management systems such as WebCT or Blackboard. Such unauthorized postings are equivalent to distributing our copyrighted content to students without permission, which infringes that copyright. This is so even if the content is being used for the first time and is password-protected, accessible only to students in the course, and taken down at the end of the course.

Harvard Business Review

HBR articles in Business Source Premier (BSP, an EBSCOhost database) CANNOT be used for teaching purposes.

Harvard Business Review Notice of Use Restrictions, May 2009:

Harvard Business Review and Harvard Business Publishing Newsletter content on EBSCOhost is licensed for the private individual use of authorized EBSCOhost users.  It is not intended for use as assigned course material in academic institutions  nor as corporate learning or training materials in businesses. Academic licensees may not use this content in electronic reserves, electronic course packs, persistent linking from syllabi or by any other means of incorporating the content into course resources. Business licensees may not host this content on learning management systems or use persistent linking or other means to incorporate the content into learning management systems. Harvard Business Publishing will be pleased to grant permission to make this content available through such means. For rates and permission, contact [email protected].

That means an instructor should NOT do the following with HBR articles in BSP: 1) uploading PDFs, or 2) providing links in syllabus or Canvas, or 3) verbally assigning specific HBR articles during class. The instructor needs to set up an educator's account on the Harvard website and create a course folder containing the HBR articles, then share the course folder link with students who have to pay for the articles.

Frequently Asked Questions:

Why can't instructors use HBR articles since they are available in Business Source Premier? -- It's HBP's policy. The articles in Business Source Premier are for "research" only; articles used for "teaching purposes" are not covered by the license and not free to the students. This applies to linking to articles available for free on the hbr.org website. They don't even allow you to link to articles on their site if the articles are for "class use". This is what the HBR Permission Team conveyed in an email in March 2024:

Please note individuals are authorized to send a direct link of an HBR article at the hbr.org site to a friend or colleague for a Harvard Business Review they think their colleague may (or may not) be interested in, however, Harvard Business Publishing does not authorize corporate / institutional direct url linking to specific HBR articles at the hbr.org site.

Can students use Business Source Premier on their own and cite HBR articles in their papers or coursework? -- Yes, if they are doing research and find these articles serendipitously.

Can I just tell students to find these articles without linking to them? -- No, if the students are told to find them for a class, the articles are used for "teaching." HBP does track the usage of HBR and a sudden increase in the search and download of a specific article will be flagged as violation.

What are my options if I want to link to articles for a class so students can read them for free? -- If the HBR article is also in one of the HBR's 10 Must Reads ebooks , you can link to the ebook. To find out if an article is in the ebooks, just do a search by the article title in the library catalog. 

-- Articles from other journals PSU Library subscribes to can be used as course materials, whether you put them on Course Reserves , link to them in your course page , or verbally assign them as required reading. The Library is already paying for these resources so your students can read them without any additional cost. 

Who can provide more information regarding the online course folder? -- I recommend contacting HBP directly . 

What else do I need to know about HBR articles in BSP?

-- Starting 8/1/2013, Harvard Business Publishing has restricted access to  HBR's 500 most popular articles  (initial list -- titles change over time) to "read-only" in BSP. These articles cannot be printed or linked to from a persistent link. You can still search for them in BSP, download the PDF, or email the PDF to yourself. 

-- How do I know it's one of those articles?

• In the BSP article record you will see this message:  The publisher offers limited access to this article. The full text cannot be printed or saved.   Solution: There is nothing you can do. Just read it online.
• If you see this message in BSP through an external link (e.g., from searching the library catalog): " The publisher offers limited access to this article. The full text cannot be viewed from a persistent link. " Solution: do a new search directly in BSP and you will find the full text.

Case studies in journals and magazines : * these are different from "cases" in the commercial/traditional sense

Case studies in books : * these are different from "cases" in the commercial/traditional sense

You can do a keyword search in the PSU Library Catalog  (the search box in the middle of the page).

Or use the Advanced Search for a more targeted search (fewer, more relevant results): for example,

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Using the Harvard Business Review

• HBR Case Studies

Harvard Business Review Case Studies

You may find some records in the Business Source Complete Database for Harvard Business Review Case Studies. If the full text of the case study is not available then the Library has not purchased the content. 

Please note that the SCU Library does not purchase individual cases. Case studies can be purchased individually from the HBR Store  for ~$9 each.

SCU-Accessible Case Studies

• Conference Board This link opens in a new window Account creation using @scu.edu email address required. The Conference Board's research online collection is a searchable collection of full-text research reports. Case studies include: Huawei, Marriott, BT Group, BASF, and several others.

Other Case Studies

• UVA Darden Business Case Studies Over 250 case studies covering accounting, marketing, leadership, and more. PDF downloads cost ~$7
• The Case Centre A diverse range of over 70,100 cases, on all aspects of national and international business and management. PDF downloads cost ~$5. Also includes some free cases.
• MarketingSherpa Choose "Case Studies" as the content type in the filters. Offers free case studies relevant to content marketing.
• Ivey Publishing Case Studies Click Collection to view case studies. Cases originate from Ivey Business School, Western University. PDF downloads cost ~$9.
• INSEAD Publishing Cases Case studies written by INSEAD faculty. PDF downloads cost ~$6.
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• Last Updated: Sep 15, 2023 12:21 PM
• URL: https://libguides.scu.edu/HBR

Case Studies: Harvard (HBR) Case Studies

• Getting Started
• Harvard (HBR) Case Studies
• Free Case Studies

Where can I find Harvard Business Review case studies?

1) Library: Business Source Complete

2) HBR coursepack - instructors provide URL (costs $)

3) Harvard Business Review website (costs $)

Searching for case studies in Business Source Complete

Can i find hbr case studies using library databases.

Yes. Use the Business Library database Business Source Complete . Many principle case studies will be found using the HBR website and must be purchased.

Step 1. Start at the Business Library homepage . Use Journal Finder - type Harvard Business Review . Select the database Business Source Complete .

Step 2. Business Source Complete opens. In the second search box type your keyword.

Step 3. In the third search box type CASE STUDY.

Need more help searching? Use the Harvard Business Review research guide for finding articles by topic. 

Harvard Business Review Coursepack

Hbr coursepack url, if your instructor created a hbr coursepack, you will find the coursepack url in the syllabus and/or within elearning..

Can't find the URL? Ask your instructor.

First time? Click the URL and Register . Create your own username and password.

Login and view the coursepack.

Coursepacks may include articles, case studies, video, and chapters. Look for the PURCHASE COURSEPACK button at the top of the the main box.

Frequently Asked Questions:

What does it mean - EXPIRED??

Don't panic. A coursepack URL only expires at the end of the term. Contact your instructor .

Do I need to BUY everything?

Yes and no! All items flagged as Required readings must be purchased - all at once. If articles are flagged as Optional - you can decide to purchase or not.

What is the advantage of a coursepack?

With a coursepack you don't need to search and hunt for the articles and cases studies. Most HBR articles and cases studies are not freely available outside of the HBP website. There is an educational discount for coursepack items - typically around 50%.

Copyright & HBR

Harvard business publishing has very strict guidelines for copyright. it is important to understand that general fair use practices do not apply to hbr., to avoid copyright infringement:.

HBR case studies and articles should not be distributed or shared. Do not create direct links or post a URL.

Do not share PDFs or print and disseminate HBR case studies or articles.

HBR case studies and articles may not be requested through Interlibrary loan.

Questions? Ask us at  [email protected]

Purchase hbr case studies, can i purchase articles and case studies from hbr's website.

Yes. Anyone can search and purchase case studies at Harvard Business Publishing: https://hbr.org/store  

Click Case Studies

Faculty Services

Find more information on copyright, fair use and using Harvard Business Review cases studies and articles.

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• Last Updated: Mar 25, 2024 3:29 PM
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• Harvard Business School →
• Academic Experience
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The HBS Case Method

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• The HBS Case Method →

Take a Seat in the MBA Classroom

• Harvard Business School

How the HBS Case Method Works

How the Case Method Works

• Read and analyze the case. Each case is a 10-20 page document written from the viewpoint of a real person leading a real organization. In addition to background information on the situation, each case ends in a key decision to be made. Your job is to sift through the information, incomplete by design, and decide what you would do.
• Discuss the case. Each morning, you’ll bring your ideas to a small team of classmates from diverse professional backgrounds, your discussion group, to share your findings and listen to theirs. Together, you begin to see the case from different perspectives, better preparing you for class.
• Engage in class. Be prepared to change the way you think as you debate with classmates the best path forward for this organization. The highly engaged conversation is facilitated by the faculty member, but it’s driven by your classmates’ comments and experiences. HBS brings together amazingly talented people from diverse backgrounds and puts that experience front and center. Students do the majority of the talking (and lots of active listening), and your job is to better understand the decision at hand, what you would do in the case protagonist’s shoes, and why. You will not leave a class thinking about the case the same way you thought about it coming in! In addition to learning more about many businesses, in the case method you will develop communication, listening, analysis, and leadership skills. It is a truly dynamic and immersive learning environment.
• Reflect. The case method prepares you to be in leadership positions where you will face time-sensitive decisions with limited information. Reflecting on each class discussion will prepare you to face these situations in your future roles.

Student Perspectives

“I’ve been so touched by how dedicated other people have been to my learning and my success.”

Faculty Perspectives

“The world desperately needs better leadership. It’s actually one of the great gifts of teaching here, you can do something about it.”

Alumni Perspectives

“You walk into work every morning and it's like a fire hose of decisions that need to be made, often without enough information. Just like an HBS case.”

Celebrating the Inaugural HBS Case

“How do you go into an ambiguous situation and get to the bottom of it? That skill – the skill of figuring out a course of inquiry, to choose a course of action – that skill is as relevant today as it was in 1921.”

• Boston University Libraries

Business Case Studies

• Harvard Business School Cases
• Getting Started

Licensing Restrictions

Harvard business review.

• Diverse Business Cases
• Databases with Cases
• Journals with Cases
• Books with Cases
• Open Access Cases
• Case Analysis
• Case Interviews
• Case Method (Teaching)
• Writing Case Studies
• Citing Business Sources

Due to licensing restrictions, Harvard Business School Case Studies are limited to classroom use by individual students. The BU Libraries (including Pardee Library) cannot purchase cases for the library’s collections, or obtain cases through Interlibrary Loan. Individuals may purchase copies of cases for their own personal use directly from Harvard Business Publishing .

Instructors that assign Harvard Business School cases to their students can set up course packs directly with Harvard Business Publishing . Students will need to pay a fee to access the course pack and cost will vary depending on number of cases involved.

If you would rather not pay a fee for cases, please review this guide further for cases available through existing library resources or Open Access Cases (free).

A small number of case studies can be found in Harvard Business Review via our Business Source Complete subscription (1922-present) or in print at Pardee Library (1990-present). To limit your search results in Business Source Complete to case studies, select "Case Study" for the Document Type. Another source for business cases is Harvard Business Review Digital Articles (2007-present). You should also select "Case Study" for the Document Type to limit search results to case studies.

In August 2013, HBR designated 500 of their most popular articles as "read-only" and restricted the ability to print or download those articles in Business Source Complete. While it may change over time, the original list of articles is available here: HBR 500 . If you need an article that is part of the HBR 500, you may be able to access it through our Harvard Business Review print subscription at Pardee Library.

*Faculty: Please note that HBR articles from our Business Source Complete subscription may not be linked to course management systems due to licensing restrictions, however, articles can be purchased directly from Harvard Business School Publishing for inclusion in course packs.

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• Last Updated: Nov 17, 2023 12:09 PM
• URL: https://library.bu.edu/business-case-studies

Case collection: Harvard Business Publishing

About Harvard Business Publishing

Headquartered in Boston, Massachusetts, Harvard Business Publishing (HBP) is the leading provider of teaching materials for management education.

HBP was founded in 1994 as a not-for-profit, wholly-owned subsidiary of Harvard University, reporting into Harvard Business School. HBP's mission is to improve the practice of management in a changing world. This mission influences how they approach what they do and what they believe is important.

With approximately 450 employees, primarily based in Boston, with offices in New York City, India, Singapore, Qatar and the United Kingdom, HBP serves as a bridge between academia and enterprises around the globe through its publications and multiple platforms for content delivery, and its reach into three markets: academic, corporate, and individual managers. HBP has a conventional governance structure comprising a  Board of Directors , an internal  Executive Committee , and Business Unit Directors.

About the collection

The Case Centre distributes a comprehensive range of materials including the complete collection of more than 7,500 Harvard Business School case studies, teaching notes, background notes, case videos, and a selection of software ancillaries.

Also included are:

• Brief Cases that are rigorous and compact with five-eight pages and three-four exhibits
• case studies that are popular for undergraduate-level courses
• executive education cases that provide rich yet efficient learning for managers at every level.

Additional top quality HBP teaching materials available from The Case Centre include:

• articles from the  Harvard Business Review  and other top management journals
• case method books from the Harvard Business School Press
• over 2,000  individual chapters  from popular Harvard Business School Press books
• newsletter articles  from Harvard Management Update, Strategy & Innovation, Negotiation, and Balanced Scorecard Report
• Core Curriculum Readings  that cover the foundational concepts, theories, and frameworks that business students must learn. Authored by faculty at Harvard Business School, each Reading includes a teaching note, related course materials, and exhibit slides. Many include test banks, practice questions, video clips, and Interactive Illustrations to enhance student comprehension of specific topics.

HBP also offer a number of free cases.  Browse here

Collection contact

For any queries related to the Harvard Business Publishing collection, please visit:

Travis Stewart e [email protected]

Browse the full collection Browse prize-winning cases

Available from the case centre.

The HBP collection of over 16,000 cases, and their accompanying instructor materials, software and videos, 7,000 management articles and 2,000 individual book chapters are available from The Case Centre.

See what's available

There are restrictions on the distribution of some items. To see any restrictions login to our site (or register if you've not already done so) and use our online search to find the item you're interested in. Any restrictions will be shown alongside the product.

Materials from Harvard Business Publishing are not available to customers at corporate organisations or at organisations in China.

www.hbsp.harvard.edu/educators

Top ten bestselling cases

Browse the top ten bestselling cases from Harvard Business Publishing in 2023.

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• 29 Feb 2024

Beyond Goals: David Beckham's Playbook for Mobilizing Star Talent

Reach soccer's pinnacle. Become a global brand. Buy a team. Sign Lionel Messi. David Beckham makes success look as easy as his epic free kicks. But leveraging world-class talent takes discipline and deft decision-making, as case studies by Anita Elberse reveal. What could other businesses learn from his ascent?

• 17 Jan 2024

Psychological Pricing Tactics to Fight the Inflation Blues

Inflation has slowed from the epic rates of 2021 and 2022, but many consumers still feel pinched. What will it take to encourage them to spend? Thoughtful pricing strategies that empower customers as they make purchasing decisions, says research by Elie Ofek.

• 05 Dec 2023
• Cold Call Podcast

What Founders Get Wrong about Sales and Marketing

Which sales candidate is a startup’s ideal first hire? What marketing channels are best to invest in? How aggressively should an executive team align sales with customer success? Senior Lecturer Mark Roberge discusses how early-stage founders, sales leaders, and marketing executives can address these challenges as they grow their ventures in the case, “Entrepreneurial Sales and Marketing Vignettes.”

Tommy Hilfiger’s Adaptive Clothing Line: Making Fashion Inclusive

In 2017, Tommy Hilfiger launched its adaptive fashion line to provide fashion apparel that aims to make dressing easier. By 2020, it was still a relatively unknown line in the U.S. and the Tommy Hilfiger team was continuing to learn more about how to serve these new customers. Should the team make adaptive clothing available beyond the U.S., or is a global expansion premature? Assistant Professor Elizabeth Keenan discusses the opportunities and challenges that accompanied the introduction of a new product line that effectively serves an entirely new customer while simultaneously starting a movement to provide fashion for all in the case, “Tommy Hilfiger Adaptive: Fashion for All.”

• Research & Ideas

Are Virtual Tours Still Worth It in Real Estate? Evidence from 75,000 Home Sales

Many real estate listings still feature videos and interactive tools that simulate the experience of walking through properties. But do they help homes sell faster? Research by Isamar Troncoso probes the post-pandemic value of virtual home tours.

• 17 Oct 2023

With Subscription Fatigue Setting In, Companies Need to Think Hard About Fees

Subscriptions are available for everything from dental floss to dog toys, but are consumers tiring of monthly fees? Elie Ofek says that subscription revenue can provide stability, but companies need to tread carefully or risk alienating customers.

• 29 Aug 2023

As Social Networks Get More Competitive, Which Ones Will Survive?

In early 2023, TikTok reached close to 1 billion users globally, placing it fourth behind the leading social networks: Facebook, YouTube, and Instagram. Meanwhile, competition in the market for videos had intensified. Can all four networks continue to attract audiences and creators? Felix Oberholzer-Gee discusses competition and imitation among social networks in his case “Hey, Insta & YouTube, Are You Watching TikTok?”

• 26 Jun 2023

Want to Leave a Lasting Impression on Customers? Don't Forget the (Proverbial) Fireworks

Some of the most successful customer experiences end with a bang. Julian De Freitas provides three tips to help businesses invest in the kind of memorable moments that will keep customers coming back.

• 31 May 2023

With Predictive Analytics, Companies Can Tap the Ultimate Opportunity: Customers’ Routines

Armed with more data than ever, many companies know what key customers need. But how many know exactly when they need it? An analysis of 2,000 ridesharing commuters by Eva Ascarza and colleagues shows what's possible for companies that can anticipate a customer's routine.

• 30 May 2023

Can AI Predict Whether Shoppers Would Pick Crest Over Colgate?

Is it the end of customer surveys? Definitely not, but research by Ayelet Israeli sheds light on the potential for generative AI to improve market research. But first, businesses will need to learn to harness the technology.

• 24 Apr 2023

What Does It Take to Build as Much Buzz as Booze? Inside the Epic Challenge of Cannabis-Infused Drinks

The market for cannabis products has exploded as more states legalize marijuana. But the path to success is rife with complexity as a case study about the beverage company Cann by Ayelet Israeli illustrates.

• 07 Apr 2023

When Celebrity ‘Crypto-Influencers’ Rake in Cash, Investors Lose Big

Kim Kardashian, Lindsay Lohan, and other entertainers have been accused of promoting crypto products on social media without disclosing conflicts. Research by Joseph Pacelli shows what can happen to eager investors who follow them.

• 10 Feb 2023

COVID-19 Lessons: Social Media Can Nudge More People to Get Vaccinated

Social networks have been criticized for spreading COVID-19 misinformation, but the platforms have also helped public health agencies spread the word on vaccines, says research by Michael Luca and colleagues. What does this mean for the next pandemic?

• 02 Feb 2023

Why We Still Need Twitter: How Social Media Holds Companies Accountable

Remember the viral video of the United passenger being removed from a plane? An analysis of Twitter activity and corporate misconduct by Jonas Heese and Joseph Pacelli reveals the power of social media to uncover questionable situations at companies.

• 06 Dec 2022

Latest Isn’t Always Greatest: Why Product Updates Capture Consumers

Consumers can't pass up a product update—even if there's no improvement. Research by Leslie John, Michael Norton, and Ximena Garcia-Rada illustrates the powerful allure of change. Are we really that naïve?

• 29 Nov 2022

How Much More Would Holiday Shoppers Pay to Wear Something Rare?

Economic worries will make pricing strategy even more critical this holiday season. Research by Chiara Farronato reveals the value that hip consumers see in hard-to-find products. Are companies simply making too many goods?

• 26 Oct 2022

How Paid Promos Take the Shine Off YouTube Stars (and Tips for Better Influencer Marketing)

Influencers aspire to turn "likes" into dollars through brand sponsorships, but these deals can erode their reputations, says research by Shunyuan Zhang. Marketers should seek out authentic voices on YouTube, not necessarily those with the most followers.

• 25 Oct 2022

Is Baseball Ready to Compete for the Next Generation of Fans?

With its slower pace and limited on-field action, major league baseball trails football in the US, basketball, and European soccer in revenue and popularity. Stephen Greyser discusses the state of "America's pastime."

• 18 Oct 2022

When Bias Creeps into AI, Managers Can Stop It by Asking the Right Questions

Even when companies actively try to prevent it, bias can sway algorithms and skew decision-making. Ayelet Israeli and Eva Ascarza offer a new approach to make artificial intelligence more accurate.

• 08 Aug 2022

Building an 'ARMY' of Fans: Marketing Lessons from K-Pop Sensation BTS

Few companies can boast a customer base as loyal and engaged as BTS fans. In a case study, Doug Chung shares what marketers can learn from the boyband's savvy use of social media and authentic connection with listeners.