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Netflix, Inc.

By: Frank T. Rothaermel, Austin Guenther

IN less than two decades, Netflix has grown from a DVD-by-mail service into a $55-billion-dollar global company. Along the way, it disrupted established industry players and changed how television is…

  • Length: 24 page(s)
  • Publication Date: Feb 4, 2017
  • Discipline: Strategy
  • Product #: MH0043-PDF-ENG

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IN less than two decades, Netflix has grown from a DVD-by-mail service into a $55-billion-dollar global company. Along the way, it disrupted established industry players and changed how television is watched. Netflix's success has attracted the attention of aggressive competitors like Amazon, HBO, and Hulu. Netflix CEO Reed Hastings must find ways to work with internet service providers (ISPs) to ensure that subscribers can access its content. As Netflix expands internationally (to 190 countries), it also needs to ensure that it invests in the content that will be relevant to its customers. How can Netflix keep subscribers loyal and acquire new ones?

Feb 4, 2017

Discipline:

McGraw-Hill Education

MH0043-PDF-ENG

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harvard business school netflix case study

  • Harvard Business School →
  • Faculty & Research →
  • May 2019 (Revised January 2020)
  • HBS Case Collection

The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

  • Format: Print
  • | Language: English
  • | Pages: 18

About The Author

harvard business school netflix case study

Anita Elberse

Related work.

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  • The Video-Streaming Wars in 2019: Can Disney Catch Netflix?  By: Anita Elberse
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  1. Netflix

    Abstract. Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that were highly disruptive ...

  2. Netflix, Inc.

    The case is set in 2023. The protagonists are Ted Sarandos and Greg Peters, co-CEOs of Netflix, a subscription streaming service and content production company. In Q4 2022, Netflix gained 7.7 million new subscribers (223 million worldwide) after losing 1.2 million in the year's first half. The scale of subscriber defection (in Q1 and Q2) across all geographic regions other than Asia concerned ...

  3. Netflix and the Economics of Bundling

    The bundle does that for them—very profitably. This is shaping up to be a breakout year for Netflix. On January 22, the former DVD-rental company became the seventh member of Motion Picture ...

  4. Netflix

    Reed Hastings founded Netflix with a vision to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model. But as it encouraged challenges it underwent several major strategy shifts, ultimately developing a business model and an operational strategy that were highly disruptive to retail video rental chains. The combination of a large ...

  5. Is Netflix Building a House of Cards?

    Netflix's stellar growth is jeopardized by a changing competitive landscape and fluctuating trust from the market related to its strategy of extensive proprietary content development. With the rising presence of Google's YouTube and Amazon's Prime Video, as well as Apple's Apple TV Plus and Disney's Disney Plus entry into the ring, customers get access to a broader range of content and ...

  6. How Netflix Reinvented HR

    The firm draws on five key tenets: Hire, reward, and tolerate only fully formed adults. Ask workers to rely on logic and common sense instead of formal policies, whether the issue is communication ...

  7. Netflix's Bold Disruptive Innovation

    Netflix's Bold Disruptive Innovation. by. Adam Richardson. September 20, 2011. Every now and then, the business world presents us with a lab experiment that we can observe in realtime. Netflix ...

  8. Netflix in 2011

    Disruptive innovation. Pricing strategy. Source: Harvard Business School. Product #: 615007-PDF-ENG. Length: 21 page (s) Reed Hastings founded Netflix to provide a home movie service that would do a better job satisfying customers than the traditional retail rental model.

  9. Netflix

    The 'Netflix' case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the ...

  10. Netflix (A): Business model innovation (Cartoon case)

    Harvard Business School Publishing. 60 Harvard Way, Boston MA 02163, USA Tel (800) 545-7685 Tel (617)-783-7600 ... This case is part of a series on Netflix. Case (A) discusses the company's growth until July 2011. Case (B) tells the story of Netflix's sharp share price decline after it announced it was splitting the business in two and ...

  11. When Scaling Your Start-Up, Don't Lose What Makes It Special

    Harvard Business School professor ... Discover 100 years of Harvard Business Review articles, case studies, ... I then looked at Netflix, which I wrote a case on. And Netflix was one where I first ...

  12. PDF Strategic Innovation Management at Netflix: A Case Study

    complete Netflix experience and makes the innovation happen at the business (Gomez-Uribe & Hunt, 2016). Another key characteristic of Netflix that is not a secret, on the contrary, they are proud to share, it is their culture of trust. At the article from Brightline Initiative (2018) about the disruptive company, it is possible to see

  13. netflix case study HBS.pdf

    ECO 2023 Principles of Microeconomics Fall 2010 Term Professor Ana C. Corrales Harvard Business School Case Study #2: Netflix Please read the HBS Case Study "Netflix." Prepare and submit a case brief. You must submit your assignment in person at the beginning of class on the due date to receive full-credit.

  14. Harvard Case Study

    Solved by verified expert. Answered by JudgeAntMaster813. Netflix has a unique approach to culture and strategy that enables them to stay agile, innovative, and ahead of the curve. Netflix's culture is centered around empowering employees to think outside the box and challenge the status quo. This encourages employees to think creatively and ...

  15. Netflix, Inc.

    IN less than two decades, Netflix has grown from a DVD-by-mail service into a $55-billion-dollar global company. Along the way, it disrupted established industry players and changed how television is watched. Netflix's success has attracted the attention of aggressive competitors like Amazon, HBO, and Hulu. Netflix CEO Reed Hastings must find ways to work with internet service providers (ISPs ...

  16. Case

    By 2018, Netflix had been credited for revolutionizing how viewers consumed entertainment—shifting from ad-fueled linear network programming to a highly personalized, on-demand, all-you-can-consume, ad-free model. The company was riding a long wave of revenue and subscriber growth as it expanded internationally and into original production ...

  17. Solved Read case study "Netflix" on harvard business school

    Step 1. In this section, we will conduct a comprehensive analysis of the extern... In the second section, the situation analysis, you will essentially perform a SWOT. You will begin with a general description of the company's general external environment (focusing only on facts presented in the case relating to the general, not industry ...

  18. Solved Harvard Business School Case Study (Sagacity

    Business; Operations Management; Operations Management questions and answers; Harvard Business School Case Study (Sagacity Tea)Sagacity used all of the following IMC tools except: 1. Social Media2. Personal Selling3. Direct Marketing4. Sales Promotion

  19. The Video-Streaming Wars in 2019: Can Disney Catch Netflix?

    Netflix, led by CEO Reed Hastings, had established an early foothold in that market after entering in early 2007, amassing 140 million subscribers worldwide by early 2019 and spending $10 billion on content annually. ... "The Video-Streaming Wars in 2019: Can Disney Catch Netflix?" Harvard Business School Case 519-094, May 2019. (Revised ...

  20. Netflix: Valuing a New Business Model

    In autumn 2011, Netflix was working to right the ship after publicly stumbling through a price hike and strategic shift and then retreat. The company was changing its business model to focus on streaming video service rather than the DVDs by mail that had brought the company success and praise. One important wrinkle in this business model shift came in the accounting of streaming content. The ...

  21. Netflix

    The 'Netflix' case describes how Netflix created the business model of delivering DVDs using mail services. Essentially, Netflix exploited a whitespace that other players, such as Blockbuster, could not engage in primarily because they were constrained by their own business models. The case allows the instructor to develop the details of the capabilities that have allowed Netflix to deliver ...