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Principles of Logo Design: A Practical Guide to Creating Effective Signs, Symbols, and Icons Hardcover – August 2, 2022

Purchase options and add-ons.

• How to apply a strong, simple, and minimal design aesthetic to logo design
• Why gridding is important, and understanding the golden ratio and when to use it
• How to sketch and refine logos through tracing, then grid and execute a mark in Adobe Illustrator
• Fine-tuning techniques to ensure visual integrity
• Print length 224 pages
• Language English
• Publisher Rockport Publishers
• Publication date August 2, 2022
• Dimensions 7.75 x 1.05 x 9.9 inches
• ISBN-10 0760376514
• ISBN-13 978-0760376515
• See all details

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From the Publisher

Editorial Reviews

About the author.

Logo designer George Bokhua has more than 15 years of experience in identity design and development. He has worked with a variety of clients all over the world, from small startups to established brands like Disney, New Balance, NFL, Sonic, and Wired magazine. Bokhua, who is well-known for his simple, clean, sophisticated style and the use of grid systems and geometric shapes in his process, teaches three popular classes on Skillshare that serve as an introduction to his approach. To see more of his work, visit his website bokhua.com or his Instagram account @george_bokhua. He lives in Tblisi, Georgia.

Product details

• Publisher ‏ : ‎ Rockport Publishers (August 2, 2022)
• Language ‏ : ‎ English
• Hardcover ‏ : ‎ 224 pages
• ISBN-10 ‏ : ‎ 0760376514
• ISBN-13 ‏ : ‎ 978-0760376515
• Item Weight ‏ : ‎ 1.96 pounds
• Dimensions ‏ : ‎ 7.75 x 1.05 x 9.9 inches
• #9 in Branding & Logo Design
• #141 in Design & Decorative Arts

About the author

George bokhua.

Discover more of the author’s books, see similar authors, read author blogs and more

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Logo Presentation Books

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LogoLounge Book Series

LogoLounge Book 13

• Authors: Bill Gardner & Sarah Whitman
• Published: Aug 2022

The 13th edition of the bestselling LogoLounge book series features the latest and greatest of identity design created by highly accomplished and noteworthy designers from all around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry, this volume offers up endless opportunity for insight and inspiration. Discover 3000 amazingly crafted logos organized into unique visual categories for easy reference. Throughout the book, bonus case studies from respected designers, including Allan Peters, Konstantin Reshetnikov, Kim Berlin, and Damian Orellana provide a deeper look at branding genius at work. This is the definitive identity resource for designers, creative directors, brand managers, and more.

LogoLounge Book 12

• Authors: Bill Gardner & Emily Potts
• Published: Dec 2020

This 12th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry, this volume offers up endless opportunity for insight and delight. Discover 3,000 amazingly crafted logos organized into unique visual categories for easy reference. Throughout the book, bonus case studies from respected firms including Mattson Creative, Hey Studio, Refinery 43, Uniko Studio and Mackey Saturday provide a deeper look at design genius at work. This is the definitive identity resource for designers, creative directors, brand managers, and more. Logolounge.com is the most comprehensive and searchable logo database available today. Members enjoy a wide range of benefits, including unlimited uploads that become entries for consideration in the LogoLounge book series. Join our community and make your mark on logo history.

LogoLounge Book 11

• Published: May 2019

This 11th edition of the bestselling LogoLounge book series features the leading edge of identity design created by highly accomplished and noteworthy up-and-coming designers from around the world. Carefully curated by an expert panel made up of some of the most revered names in the industry, this volume offers up endless opportunity for insight and delight. Discover 2,500 amazingly crafted logos organized into unique visual categories for easy reference. Throughout the book, bonus case studies from respected firms including Stefan Sagmeister, Pentagram London, Hoodzpah, Focus Lab and Tad Carpenter provide a deeper look at design genius at work. This is the definitive identity resource for designers, creative directors, brand managers, and more.

LogoLounge Book 10

• Published: October 2017

This landmark edition ups the ante with 2,500 logos picked by an eminent panel of 10 judges from around the world. It also gives you the rare opportunity to learn stories behind inspired logos from well-known designers and up-and-coming talents, including Alex Rinker, Odney, Steely Works, Simon Frouws, and more. And, it’s available in digital!

LogoLounge Book 9

• Published: December 2015

LogoLounge 9 once again celebrates expert identity work by notable designers and up-and-coming talents from around the world. This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. Masterminded by Bill Gardner, president of Gardner Design, the LogoLounge.com website showcases the latest international logo creations!

LogoLounge Book 8

• Authors: Bill Gardner & Anne Hellman
• Published: July 2014

LogoLounge Book 8 has arrived! This edition's far-reaching collection offers inspiration, insight, and an indispensable reference tool for graphic designers and their clients. LogoLounge Book 8 presents the best logo designs posted to the website during the past year, as judged by a select group of top designers. Nine designer profiles and 2000 logos broken into 20 visual categories await.

• Authors: Bill Gardner
• Published: 2013

After many years of planning, corporate identity designer and LogoLounge founder Bill Gardner has created a book that speaks to the magic of design and provides a glimpse into the designer's creed. Gardner puts logo designers directly in touch with strong mentors who speak candidly about the processes that lead to successful designs. This textbook helps readers navigate the discovery, development and delivery phases necessary to create an effective, lasting identity. You'll also learn how to build brand DNA, craft presentations for specific situations and clients, tell the brand story, and keep your designs vital and alive even after they leave your hands. Learn more at logocreed.com .

LogoLounge Book 7

• Published: July 2012

The seventh book in the LogoLounge series once again celebrates the best identity work by top designers and rising talents from around the world. Features recent work by such world-renown firms as Pentagram, Lippincott, Turner Duckworth, and The Brand Union; emerging agencies venturethree, Dragon Rouge, and Carbone Smolan; and stand-alone artists Louise Fili and Chris Mitchell.

LogoLounge Master Library Volume 4

• Authors: Cathy Fishel & Bill Gardner
• Published: February 2012

Fourth and final installment in the series – Master Library 4: Type & Calligraphy is a highly organized collection of 3,000 typographic logo designs. Interviews with such top-tier logo designers as Miles Newlyn, Jessica Hische, and Ken Barber provide insights on the values, traditions, and future of designing with typography.

LogoLounge Master Library Volume 3

• Published: July 2011

Third installment in the series – Master Library 3: Shape & Symbols collects 3,000 original logo designs from the LogoLounge.com database and includes interviews from top designers including Steff Geissbuhler, Jerry Kuyper and Hans Hulsbosch.

LogoLounge Master Library Volume 2

• Published: July 2010

Second installment in the popular Master Library series, Master Library 2: Animals & Mythology collects 3,000 outstanding very focused logo designs from the LogoLounge.com database and includes interviews with Tracy Sabin, Andreas Karl, Michael Vanderbyl, and Bill Gardner.

LogoLounge Master Library Volume 1

• Published: January 2010

First in an innovation four–book series, Master Library 1: Initials & Crests gathers 3,000 initial and crest logo designs from the LogoLounge.com collection and includes portraits of Saffron, Sagmeister, Office, Landor, MetaDesign, FutureBrand and more.

LogoLounge Book 6

• Published: February 2011

LogoLounge: Book 6 brings you 2,000 totally new logos from designers worldwide plus articles on inspiring identity projects from Lippincott, Felix Sockwell, Fragile, Cato Purnell Partners, Mattson Creative, Moving Brands, Husbosch, Interbrand, Duffy & Partners, Gardner Design and more.

LogoLounge Book 5

• Published: July 2009

LogoLounge: Book 5 brings you 2,000 innovative logo designs plus articles on inspiring identity projects from Lippincott, Felix Sockwell, Fragile, Cato Purnell Partners, Mattson Creative, Moving Brands, Husbosch, Interbrand, Duffy & Partners, Gardner Design and more.

LogoLounge Book 4

LogoLounge: Book 4 brings together 2,000 thought-provoking logos plus articles on high-profile identity projects from Pentagram, Siegel+Gale, Jager Di Paola Kemp, Hesse Design, Interbrand, Karl Design, Iconologic, Shift Design and many more.

LogoLounge Book 3

• Published: July 2008

LogoLounge: Book 3 delivers 2,000 inspiring logos plus articles on exciting logo design projects from Desgrippes Gobé, Armstrong International, Lippincott, FutureBrand, Wolff Olins, Turner Duckworth, Werner Design Werks, Carbone Smolan, Michael Osborne Design, Miles Newlyn, and more.

LogoLounge Book 2

• Published: September 2007

All of the 2,000 logos from LogoLounge: Mini Book 2 can be found in this compact (6.5 x 5.5-inch) soft cover version. It's the ideal tool for thumbing through and feeding the creative brain.

LogoLounge Book 1

• Published: February 2006

When you need quick inspirational nourishment, this mini version of LogoLounge: Mini Book 1 (now out of print) shares just the 2,000 logos from the first book in what has become a top-selling line of logo design collections.

Make your mark on logo history.

15+ Best Logo Design Books, Courses, & Tutorials for Beginners

Logo design is a highly competitive industry where only the best designers survive. And to be one of the best logo designers, you have to learn from the best.

Whether you’re just getting started in logo design or an experienced logo designer, there’s always something new you can learn from other more successful designers.

Logo design books, courses, and tutorials are the perfect source for you to learn new techniques, understand trends , and gain deeper insights from the veterans.

7,000+ Logo Templates, Designs and Logo Builders With Unlimited Downloads

Download thousands of beautiful logo templates, logo designs, and anything you need to build your brand with an Envato Elements membership. It starts at $16 per month, and gives you unlimited access to a growing library of over 2,000,000 design assets, graphics, themes, photos, and more.

Ultimate Logo Builder

Ai, png, eps, psd.

Real Estate Logo Set

Ai, eps, png, svg, psd.

Line Badges Logo Set

Ai, eps, psd.

Explore Logo Templates

We’ve selected some of the best books about logo design, as well as courses and tutorials for you to get a head start on your learning journey. Start exploring or click the links below to jump to a section.

Best Logo Design Books

Best logo design courses.

• Best Logo Design Tutorials

Books are the best medium for learning the technical side of logo designs. Most of these books feature valuable insights and case studies that hold lessons for all types of logo designers. Here are a few books to get started.

Paul Rand: Inspiration & Process in Design

Paul Rand is often referred to as the father of modern logo design. He’s a legend among designers for creating iconic logos for brands such as IBM, UPS, and ABC.

This book features a collection of essays, interviews, and early sketches of Rand’s works. It’s a treasure trove of valuable insights you can explore to understand what goes into the thinking process and designing iconic logos like Paul Rand.

Principles of Logo Design

If you’re new to logo design or want to understand the technical side of crafting logo symbols, icons, and shapes, this book is the best place to start.

The Principles of Logo Design book covers everything from the basic principles to advanced techniques designers uses to craft memorable logos. It will take you through the process of sketching, using grids, tracing, fine-tuning, and every other aspect in between the workflow.

Logos that Last

Creating timeless logo designs that last decades is an art form that only a few have been able to perfect over the years. While many brands often go through logo redesigns, a few brands are still using the same classic logos they created at the beginning of the company.

This book looks at a few of those iconic brand case studies to explore the concepts and strategies the designers have used to craft those iconic logos. Simply put, this book will show you the process behind such great logos to help you design “logos that last”.

Logo Design Love

Professional logo and brand identity designer, David Airey shares very valuable lessons and his own experiences in this Logo Design Love. It’s quite a popular book among designers as well.

In this book, David uses many case studies to show you the process behind designing great logos. He also packs more than 30 tips for designing logos. This is a book that’s useful to both beginning and expert logo designers.

Symbols play an important role in every logo design. In fact, every logo design features some sort of symbolism that represents the mission and the industry behind the brand.

With this book, you can understand the meanings behind each symbol and learn to incorporate them into your designs more effectively. The book contains a lot of symbols organized into different categories based on the visual type and with descriptive captions. It’s a must-read for logo and brand identity designers.

Square Circle Triangle

This is an interesting book that explores a concept introduced by legendary Italian designer, Bruno Munari. In the book, Munari shows how the square, circle, and triangle shapes contribute to each and every design you create.

It’s an eye-opening book that will allow you to see the world of design from a new perspective. The book is a valuable resource for not just logo designers but for all other types of designers and artists.

Thinking with Type

Understanding typography is something that every designer should master from the very beginning. Learning about font formats, style sheets, using ornaments, and all the other technical aspects of typography lays the foundation for the creations you make.

Thinking with Type will teach you all the basics and concepts about typography to help you use fonts more effectively in your designs.

Book of Branding

Logo design is only one part of a brand identity. Understanding how it fits into the big picture of a brand’s visual identity is key to finding the right concept for a logo design.

Book of Branding is a guide that will help you understand how logos fits into the brand identity as well as learn what goes into the process of making a visual identity for a brand.

Learning with online courses is much more effective than any other medium. The organized structure will give you a clear path for learning specific parts of logo design and understanding them better. Start with these courses.

Logo Design: From Concept to Presentation

This course is taught by a veteran designer named Sagi Haviv, who works at an agency that handles branding for big companies such as NBC, National Geographic, and Animal Planet.

The course content includes 16 lessons that cover the entire process of designing logo, from concept to presenting the final design. It also includes practical exercises and downloads.

Logo Design 01

This course comes from the Emmy award-winning designer, Chris Do. It covers the basics of logo design and provides all the details you’ll need to create a better workflow as a logo designer.

The course includes more than 6 hours of video content covering logo design principles, different logotypes, presentations, and Adobe Illustrator shortcuts too.

Typographic Logos

One of the most popular trends in logo design is typographic logos. These type-based logos are commonly used in everything from brands to T-shirts, packaging designs, labels, and so much more.

This course packs all the lessons and details you’ll need to know to start making professional typography logos on your own.

Logo Design with Draplin

Aaron Draplin is an icon in the world of graphic design, he’s well-known for his US postal stamp design with the star ribbon logo. In this course, Draplin will teach you the basics of logo design.

The course contains 10 short lessons packed with details about the secrets of shape, understanding type, and using proper colors in your designs.

Hand-Drawn Branding: Design Original Logos

If you’re a designer who prefers a more hands-on approach to designing logos, you will surely appreciate the contents of this course. This course comes from another industry veteran, Jon Contino who’s worked with big brands like Hulu, Coca-Cola, Nike, AT&T, and more.

There are 16 valuable lessons in this course that will guide you in creating original logos with a hand-drawn approach. It will give you lots of insights into how Contino works on logo designs as well.

Best Logo Design Tutorials (Free)

If you’re interested in learning cool new techniques and methods related to logo design, these free logo design tutorials are for you.

How to Design a Logo for Beginners

Daniel Walter Scott, an Adobe Certified trainer shows you how to craft a logo from beginning to end in this very beginner-friendly YouTube tutorial. In the 28-minute tutorial, you’ll learn the process and workflow of creating logos with very simple and step-by-step instructions.

Create a Vector Logo from a Sketch

This free tutorial will show you how to turn your basic pencil sketch logo designs into a digital format using Adobe Illustrator. Many designers prefer to work on sketchpads and pencils when coming up with concepts for logos. Sometimes your clients will even send you sketches for you to work with. This tutorial will be quite useful for those situations.

13 Golden Rules Of Logo Design

There are many things you need to consider when creating a logo. Like making sure your logo looks great in both print and digital formats. Or making sure the colors look great on all platforms. In this tutorial, you’ll learn 13 of those golden rules you should follow when creating logos.

13 Advanced Logo Design Techniques

If you want to upgrade your already impressive logo design skills, this tutorial is for you. It features 13 advanced techniques you can use to create more complex logo designs with less effort.

How To Design A Logo Using The Grid Method

Logo designs with geometric layouts are quite popular among traditional and big brands. This tutorial will show you how they are made using the Grid method. It’s a simple tutorial you can use to learn the basics and experiment with.

These are just a few of the books and courses we think you should check out. Use them as a starting point to explore new possibilities. And go beyond by reading more books and watching more great courses.

Logo Design Presentation Template

Organize and share your logo design concepts

How you present your design work is just as important as the actual artwork itself. It's here that you get to tell the story and strategy behind your work, not just share the final artwork.

Whether you're presenting in person or remotely, it's important to display your concepts in a way that's easy for others to compare and discuss, and most importantly shows your work in the best light.

In this guide, you'll learn the modern approach to presenting logo concepts and gathering feedback from your team and client using Milanote. This template is part of our guide on How to plan a logo design project .

• Explore ideas
• Organize visually
• Share with your team & clients
• Gather feedback
• Export to PDF

How to use this template

Whether you’re a designer or creative director, follow this step-by-step guide to learn the modern process of sharing logo concepts with your team or client in Milanote, a free tool used by top creatives.

1. Start with an empty template

The Logo Design Presentation template contains beautifully composed placeholders for images, video, notes and more. Just drag and drop your content onto the board to create a presentation in minutes.

Create a new board for your concepts.

Create a new board

Drag a board out from the toolbar. Give it a name, then double click to open it.

Choose the Logo Design Presentation template.

Choose a template

Each new board gives you the option to start with a beautiful template.

2. Arrange your concepts

Start by uploading the concepts you've designed so you can share them with your team or client. Provide a few example of the logo in different environments. E.g. If it's a logo for a clothing brand, show how the logo will looks on its own, on store signage and on packaging or wrapping paper.

It's best to provide at least 2-3 different concepts so your team and client can start to debate which one best suits the business.

Drag files from your computer.

Upload a file or document

Click the "Upload" button or just drag a file onto your board. You can add images, logos, documents, videos, audio and much more.

3. Explain your thinking

Next, include some written notes about each concept. This will help explain your ideas and keep everything in context. Refer to the client's goals you set earlier in the  Logo Brief  and the visual direction from the  Moodboard  to communicate the path to this point.

Try to provide reasons why these concepts will provide the perfect visual brand for the client's company. Explain how they embody the brand personality and why they'll appeal to the target audience.

Add a note to describe each option.

Drag a note card onto your board

Start typing then use the formatting tools in the left hand toolbar.

4. Share with your team or client

With any creative technique or project, it’s important to be open to constructive criticism. Now that you've prepared the initial concepts, it's time to ask for specific feedback. Share the board with your team or client and get together to choose a final direction.

Share the concepts with your team.

Share a read-only link with others.

Click Share in the top right of your board. You can add a Welcome message for viewers, allow comments, set a password or embed the board in another app or website.

5. Agree on a concept

Ensure that everyone involved agrees on the concept direction before you start finalizing the logo artwork. Try to keep the conversation focused on the strategy behind the logo rather than discussing just the visual aspects. Consider how the logo addresses the goals, audience and requirements. Lastly, make sure you stay open to suggestions and improvements and try not to take criticism personally.

Start a conversation about the options.

Start a comment thread

Drag out a comment from the toolbar on the left and place it on your board. Other editors can reply to your comment.

Mention others to get their attention.

Mention teammates to get their attention

Type '@' in any text field to mention someone who has access to your board. They'll receive a notification and be able to respond to your comment.

Start your Logo Design Presentation

Organize and share logo design concepts

Sign up for free with no time limit

Milanote is where creative professionals organize their most important work.

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How To Present Logo Design Projects

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I'm a branding expert and graphic designer based in Brooklyn, New York. Need help with branding?—Just Get in touch

Need help with branding?

Learn how to present logo design and identity projects to your clients and win their hearts and minds.

I have mastered this presentation methodology by years of experience working with some of the best design agencies.

So if you're wondering how to present logos to your clients—you're in the right place!

Before we go into nitty gritty of how to present logo design work, first it’s worth to mention that:

Presenting logos is a science, not an art.

If you follow my proven process, you won’t have to sell nothing to your client, they will be sold on their own.

If your logo is the product that you sell, then your logo presentation is the packaging of that product.

As we all know, we buy with eyes, so that your logo presentation just as packaging must be very attractive. ‍

How you present your logos is as important as the logo designs themselves.

PS. If you prefer watching a YouTube video— check it out my channel .

5-Steps To Present Logos

• Prepare your client
• Start with objectives
• Explain your process
• Reveal the logos
• Get the feedback

Of course, before you proceed you have to have some logo concepts to show and someone to show them to.

I’m not going to talk here about how to design a logo , but I will just focus on the presentation itself—so let's assume that you have some logos designed.

First, it's important to establish some rules—let’s talk about the DO’s and DONT’s of presenting logos.

Common mistakes when presenting logos

The first biggest mistake you can make is presenting too many options .

How many logos should you present?—Show only three logos.

I’ve heard of designers presenting even 20 to 30 concepts—that’s way too many!

My client recently called me and said that some other designer presented them with 15 logos .

All of which were really bad, they didn’t like none of them .

You might be thinking that the more logos you present the greater the chance your client will like one, but the reality is that it will only confuse them .

Not even mentioning the energy and creativity you have to dilute over those 15 concepts—most likely you would end up with mediocre concepts.

It’s much better to focus on presenting only three strong logo concepts! ‍

Behind the scenes you can sketch hundreds of logos —no problem, just don’t show them all to your client!

The second biggest mistake you can make is sending them over by emai l, in an attachment. ‍

Is best to present logo and identity design projects either over the phone or in-person .

I usually present my logo design work via Zoom video call , after which I send my client the link to that logo presentation by email.

That way I get the chance to describe my logos , explain my ideas and say what I have to say, before letting the client voice their opinion.

Now, let’s talk about some of the best practices when it comes to logo presentation.

Best practices when presenting logos

The first best practice to follow when presenting your logo concepts is to start with a solid strategy session .

This sessions will provide you with all the necessary words that you can use to translate strategy into visual concepts .

This is basically about extracting important information from the client, but also engaging the client in the process and generating some ideas.

Learn more about how to develop and then translate strategy into visual design in my other article.

The second best practice to follow when presenting your logos is to take smaller steps with your client. ‍

You see, logo and identity design is often a long windy road towards the right solution.

It’s not like you just design something fast and there's is a big reveal where you expect to WOW your client.

it’s more of a sequential process where you’re building towards the final logo in a set of steps.

One of the best steps you can take is to use moodboards or stylescapes. ‍

Taking smaller steps will point you (and your client) in the right direction with confidence.

So remember—Never just send your logo presentation by email, and never present more than three concepts.

Tools to prepare your logo presentation

There are many ways in which you can present your design work successfully.

It could be a high-res PDF, a PowerPoint or Keynote, or you can simply use an online visual board tool like InVision.

First, I prepare mockups in PSD , then I embed these mockups in Indesign (one mockup per slide).

So that when I'm making changes to my mockup in Photoshop, the presentation will be automatically updated in Indesign.

Next, I don’t export a PDF like you would expect, but I rather publish that PDF to the cloud straight form InDesign, so that I can simply send my client a link later on.

That way, if I want to change something in my presentation, I simply republish it with just one click straight from InDesign and my client can see the changes .

They can also download the PDF for their own record or just to print it out if they want to.

So with that being said, let’s jump into building the logo presentation.

1. Prepare your client

First, before you show any of you logo work, you need to prepare your client for what’s coming.

You must put your client in the right state of mind before you show them anything.

I like to remind my client about two things: what a logo is and what makes a good logo .

So I open my presentation with a quite by great designer Sagi Haviv (that I had a pleasure to work with):

“A good logo is NOT about what one likes or dislikes, it’s about what works.“ —Sagi Haviv

The reason for saying that is to simply remind your client that logo design is NOT about personal preferences .

A logo doesn’t have to communicate or illustrate everything, so you shouldn’t try to say too many things with it.

A logo is more like an empty vessel and meaning can be attached to it over time , with its consistent use and following through on brand promise.

I say this in order to prevent the client from trying to make the logo look too busy and therefore confusing.

Next, I follow up with a slide that talks about logo design principles— what makes a good vs bad logo. ‍

Clients usually tend to be a bit subjective, so you have to remind them about some of the basic principles of logo design.

This should save you from hearing pointless suggestions later on that could ruin your great work.

We, as designers, have a good sense of aesthetics and we usually know why one logo is better than the other.

However, sometimes it’s not easy to explain that to our client.

That’s why I use the following slide with three logo design principles (again, developed by Sagi Haviv).

"A logo must be appropriate, simple and memorable." —Sagi Haviv

I say this out loud when I show this slide.

Next, I describe shortly each of them:

• Appropriate —Is your logo appropriate for the business?
• Simple —Is your logo simple enough to work in all sizes?
• Memorable —Is it distinctive, so it can be easily remembered?

I also explain that I use these rules when determining what logos would potentially work (I use it as a checklist).

Now, with those two opening slides, I don’t go into showing off the logos yet.

2. Start with objectives

Before you show any of your logo design concepts, you need to start with some basic facts .

You can start by saying something like this:

“Our goal is to design a new identity for Medihuanna, one that resonates better with our customers...”

Your goal here is to remind the client about the goals and objectives of this project or what kind of problems we’re trying to solve.

Here are some of the examples of the reasons why people need a new brand identity.

• repositions you to gain more sales
• increase your revenue
• connect better with target audience

This should have been fleshed out way before you start working—in your first sales call.

So if you follow my other guides on how to develop brand strategy and how to translate strategy into visuals , then you should know by now what I’m talking about here.

By reminding your client about the objectives for designing the logo, you will put them back into the buying mode—which can be a powerful thing when it comes to approvals.

This is also a great way to reassure the client that you understand the problem and you truly want to help them succeed.

Aside form that, it will help you remove yours or clients’ design preferences from the equation.

They will be more likely to settle on a logo they may not necessarily love, but they know it can work effectively for their business.

3. Explain your process

Once I stated the project's objectives, then I inform them about the strategy we took to accomplish these objectives.

Here, you simply want to summarize what you’ve done so far—I usually say something like:

"Before I show you the work, let’s take a step back and review the process to date."

Here I simply refer back to our strategy session and the brief that came out of that.

First, I show them the words that we chose to describe the brand , and next I show them the moodboards we created to express these words visually.

Here I just want to remind them what we’ve gone through together, from initial phone call, through brand strategy, to brand brief with moodboards.

I do this because it’s much more difficult to disagree with yourself than with other people.

So if you remind them about something they said earlier in the process (like during the strategy session), they most likely won’t refute the results of those decisions.

For example, if they chose the word “ credible ” to describe their brand during the strategy session, and then I use colors or fonts to reflect that “credibility”—it's much easier for me to explain my designs.

This whole summary shouldn’t take more than 5 minutes—it’s just a good way to get everybody on the same page .

This will help your client stay objective when you start showing them your logos.

Moreover, it will give your client a sense of ownership—after all, it’s their insights what drove your decisions .

4. Reveal the logos

Finally it’s time to reveal your logos and explain your thoughts behind each concept.

For example, this is how I presented my first logo concept:

"In the first logo we use a minimalist sans-serif font that conveys the simplicity of use and the clarity of our courses.“

First I say this as I show the first slide, which is just the logo alone centered on a white background .

The second slide is usually the logo on dark background and with some photo behind it.

So as I continue going through the slides I'm describing my work:

“To make the logo distinctive, we replaced the dot over the “i” with a leaflet which symbolizes nature and natural treatment that cannabis provides.“

The next—third slide—is a split screen showing the logo on white background on the left and black background on the right.

As I navigate through the slides (3-5 sec for each) I also say a few words about the designs and the decisions I’ve made.

For example, when I reach the slide with the pattern, I say this:

“I designed a geometric leaflet that can be used as an identity element and an extension of the simplistic wordmark”

And then when I go to the next slide I follow up with:

“This leaflet allows us plenty of room for expression, it can be used as a unifying graphic element on all applications.”

Remember that a huge part of successful presentation is your ability to articulate your design choices (the style, fonts and colors you picked).

Here, you can prepare yourself by reading design reviews , for example: I like to read the BrandNew Blog .

This will help you build your design literacy, so that describing your work will become much easier.

Of course, whatever you say it must be backed up by strategy and decisions you’ve made with your client in the past.

So the following few slides is a collection of different mockups relevant to your client. ‍

You should know by now what mockups to use based on the discovery session ( the 6th exercise of my strategy guide ).

However, typical mockups would include something like business cards , envelope , stationery , perhaps a website , maybe social media graphic , a signage and so on.

All the things that your client expect to see the logo on.

Here, it’s important to show a couple of small format mockups like pins, icons, pencils, cufflinks as well as large-format mockups like signage, way-finding, interior graphics, billboards etc.

Your client needs to see how the logo will look like when used in small size as well as at scale—in large format.

Here you can even go beyond of what they would typically use the logo on and add a couple of extra mockups .

That way you can really help them envision this logo in use in real life.

Beginner designers often ask me—how to find best mockups for logo presentation?

There are many places where you can find free mockups , but the problem with that is that they tend to be everywhere just because they’re free.

A much better way is to buy premium mockups —they won’t cost you a fortune, but you will end up with a gorgeous logo presentation.

Alternatively you can create mockups yourself by finding stock photos and then using Smart Objects in Photoshop.

It always try to include at least one or two realistic photos, for example a billboard on the street or on the side of a building.

As I go through these slide, I’m NOT asking for the feedback yet— I simply lead the presentation and navigate through slides while describing the designs.

If client interrupts me, I simply stop them saying:

"Please let me go through all the concepts first and then we can discuss them".

Once I’m done with presenting the first concept, then I go straight to the second one.

As I already mentioned, the ideal number of logos to present is three .

And each of the three logo concepts should be explained on the same sequence of slides.

What it means is that you should use the same mockups for each concept just to make the comparison fair.

Your client will probably reject one of them and then lean toward either one of the other two.

Rarely clients will make a decision on the spot—but that’s fine, that’s why we’re preparing such a beautiful logo presentation.

That way the client can sleep on it, show it to other people and get back to you with some feedback.

So you do the same with the other two concepts—you should have about 5 to 10 slides per concept.

And again, while you’re preparing those mockups, try to describe your thought behind each concept .

For example, this is how I described my 3rd logo concept:

“This concept was inspired by crests that are often being used in logos of universities.”

and then while I go through the slides, I add:

“In combination with the prestigious-looking color palette, this identity portrays Medihuanna as a well-established and respected educational organization.”

When I reach the slide with the mark, then I add:

“Here we retain the serpent-entwined rod (symbol of health) from the old logo, but we refined the shape to nicely sit inside the university-like crest.”

When I’m on the slide with book covers, I talk about typography:

“Using the classic, traditional serifs as the primary font, adds to the heritage, plus it compliments well the sans serif wordmark set in all caps.”

So I just gave you a few examples of what I say when presenting logos to my clients and I hope it gives you an idea of how to describe your logos.

Remember—having a story behind each piece helps you sell it easier .

And finally at the very end you need to add one more slide to compare all three options .

Once I reach this comparison slide, I follow up with a question to release the tension .

A good question you can end your logo presentation with is:

“Did we take a step in the right direction to connect better with our customers?”

After all, I have been presenting for the past few minutes and didn’t let them talk yet.

Now, it’s time to get some feedback.

5. Get the feedback

Once you finished your presentation, then let your client talk but don’t push them to make a decision just yet.

The worst you could say at the end is:

“What do you think?”, or “Which concept do you like?”.

Instead, you should refer back to the strategy and ask them to step into customer shoes .

I usually say something along the lines:

“How do you think John would react to each of those concepts?”

This will help you take the client away from subjectivity (once again) and help them see it through the eyes of customers.

Every time your clients says something like “I don’t like this” or “I like that” — help them get back in the right mindset.

Simply remind them that while you understand that they pay and they must “like” the new identity, we should really focus on the target audience because ultimately it is for them.

We should really think about how potential customers would respond when judging these logo concepts.

Even if your client have some favorite right away, they most likely won’t tell you just yet and you shouldn’t force either.

A much better way is to follow up with something like that:

“Is there one direction that we should definitely eliminate now?”

Usually, clients will come to consensus that one concept we could cross off the list.

Sometimes clients can give you an immediate feedback like “I’m leaning toward the first concept”.

However, I usually want to give them some time to sleep on it and invite them to discuss these concepts internally.

I say something like this:

“I know it’s a lot to digest and you probably want to show it around—how about we regroup in 3 days?”.

By saying that, you will take the pressure off your client and give them more time to make the final decision.

Just don’t leave the meeting without scheduling a specific time to talk.

Whether it be a call or an email, ask them when they might be ready.

Conclusions

When you present your work as a graphic designer , you might feel a bit anxious and insecure , but this is normal.

Only you know the amount of time and effort you’ve put on into designing these logos, so it’s natural to fear the client rejecting them all .

Just imagine your client “not getting it” or demanding changes that will ruin your hard work.

Does it sound familiar?—It happened to me so many times when I was starting my career as a logo designer.

But eventually, over the years I’ve developed this process that makes my logo presentations go smooth .

Not only the logo presentation, but the whole process of working with clients who come to me for logo design.

Starting with the initial discovery call, to strategy session, to execution and presentation—my process allows me to be super effective and efficient.

So if you follow my process of presenting logos, then you should just nail it at first with a beautiful presentation that is hard to reject.

My client picked the 1st logo concept, next we just refined the leaflet a bit, polished the designs and then I delivered the logo artwork and brand guidelines.

You can see the final work for Medihuanna on my portfolio.

Need a custom logo?— Just shoot me an email. ‍

Download my template

Looking to save time create your own logo presentation template ?—Look no further.

Now, you can download my InDesign files —the presentation I've done for Periti Digital (more recent project than Medihuanna ).

For only $29 you can get all the files ( 2.1 GB )—The template is made in InDesign with Photoshop and Illustrator files embedded in it (including mockups and logo files).

Just customize the template, change the logo and branding (colors, fonts)—and you'll be able to use it with your clients right out of the box!

In any case—I hope you enjoyed my tutorial on how to prepare a successful logo design presentation.

As an Amazon Associate, I earn from qualifying purchases.

I'm a branding expert and graphic designer based in NY. I specialize in the development of brands: brand strategy, identity & web design. Need help with your project?— Get in touch

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Paul Rand’s Ford presentation

“It should be clear and concise, with a kind of beauty and precision which flow not from the quill, but from the compass and ruling pen.”

In March of 1966, Paul Rand finished his Ford logo presentation book. It was a proposal to Ford Motor Company for a new house mark. I’ve always found it intriguing to read the words Rand used in his logo presentations. The story, the confidence, the rationale, the salesmanship. The presentation has been transcribed here for reference.

1903 was the year the Wright Brothers successfully flew their airplane at Kitty Hawk. It was also the year Henry Ford built his first motor car.

It was a time of startling contrasts. Dynamic technological progress vied with the elaborate and sentimental habits of a post-Victorian age. It was an era characterized by potted palms, velvet mohair, and handlebar moustaches.

It was natural, then, that the artistic conventions of the time should attach themselves to the new technology. And it was inevitable that machine ornamentation, trademarks and signatures should draw inspiration from the art forms of the day.

Graphic identification was viewed more as artistic embellishment than functional necessity. Business logotypes had a kind of “raised pinky” elegance inspired by a variety of 17th century Copperplate scripts, weighted and vulgarized to suit the needs of commerce. Fanciful typefaces and ornamental extravagances of every description further typified the mood of the time. One was, however, affected more by the ingenuous charm of these designs than by their genuine look. And “charming graphics” were hardly a match for the daring mechanical imagination of the day.

The graphics of 1900 were, in a sense, a product of the time: life was more elaborate, more ceremonious. There were fancy speeches, fancy customs, fancy hats and fancy parlors — all, indeed, compatible with fancy nameplates and escutcheons. Industrial graphics, like “Home Sweet Home,” were a kind of sentimental sedative, a style which, even today, would be eminently more suited to a make-believe world, to the circus and amusement park, to pink lemonade and soda pop, than to the practical world of the machine.

Makers not only of automobiles, but of coffee machines and lawn mowers, face powders, drugs and corn plasters signed their wares in the anonymous style. The world was flooded with “heavied up” scripts, fancy frills and shapely frames. Ironically, what started out to be the signature of the individual and his product turned out to be less a mark of its maker than of its time.

Design and changing attitudes Tradition, convention, sentimentality, and nostalgia (sprinkled occasionally with prejudice, fear, indifference, or simple misunderstanding) have always impeded the acceptance of good design. Today, however, because of the enormous strides in such fields as medicine, space, data processing, architecture and communications, industry is becoming increasingly aware of the importance of design in relation to function. It is beginning to understand that whatever adorns or identifies the machine should be one with it; that design is not artistic frivolity but business necessity.

Sound design, like sound business judgement, is marked by imagination and constraint, by brevity and wit. Sound design does not visually contradict, but enhances whatever it touches, and inspires meaningful application.

Practical considerations are at the root of all successful design solutions. A good house mark suits both the purpose for which it was intended and its time. It is welcome not only to the casual spectator, but to those engaged in its implementation and fabrication as well.

An imperfectly conceived design, on the other hand, invites camouflage, miniaturisation, alteration, concealment, indifference, or abandonment.

It thus fails in its initial purposes: to identify appropriately, to lend authority, and to help create the right visual climate in which a company can operate.

The Ford house mark today It is apparent that the Ford mark has been subjected to many of the abuses cited, and perhaps, in some cases, for valid reasons. The present house mark nevertheless has a good deal of merit. If one were to choose but one flaw it would be that it is incongruous in point of time with its environment. It is neither perfectly compatible with the kind of product it represents, nor can it be easily reconciled with contemporary typography and design.

The oval shape in which the signature is housed is not distinctive; it is merely another oval which is not unique to any one time or period. It is a common geometric figure, found in nature in such things as almonds, eggs, and faces.

In spite of its geometric origin, the oval (or ellipse) is a graphic device which is difficult to use. It is not visually stable, in that it seems to wobble back and forth. Further, it may be misread as a circle in perspective, creating a conflicting visual plane between signature and frame. Nevertheless, it was often useful and sometimes even beautiful. It played a practical and ornamental role in the field of art and on the field of battle, in Greek friezes and Roman armor. And it graced the lady’s boudoir in the form of scented soap, powder boxes, hair brushes, jeweled cases, mirrors, and brooches. It is commonly found in old family albums, around and under family portraits. It also appears in the form of table tops, chair backs, door knobs and drawer pulls, ornamental plaster work, and in the form of rubber stamps, standard type ornaments, and keyhole escutcheons.

Somehow, its decorative appearance, particularly in association with fancy typefaces and Copperplate script, evokes a kind of period flavor. And its presence in so many guises has dampened its effectiveness and made it commonplace. For images, like sounds, are generally ignored when they become too familiar.

Criteria for a new Ford house mark A new logotype is not a passing fashion, but a permanent and enduring symbol, to be used again and again on countless objects, for countless people, and for countless years. Faced with the problem of designing the new house mark, the question arises, if a change is desirable, to what degree?

• modify the old mark without changing its basic style and feeling
• make a new design without any reference whatsoever to the old mark or
• make a significant change in style while retaining meaningful identifying characteristics of the old house mark.

The first of these choices would simply be a 20th century variation on a 17th century theme, a half measure which might do little but emasculate the original by stressing meaningless stylistic eccentricities while possibly eliminating essentials. The second choice would be conjecturable, since it could jeopardize certain benefits accumulated through the years.

The best alternative, it seems, would be the third, for it gets at the heart of the matter: attempting to interpret the essential qualities of the old mark not by slavish imitation but in a style which would make it both a product of the present and a reflection of its past. Common sense dictates that the principal characteristics which give the mark its familiar silhouette should somehow be retained and, if possible, transformed in a new and significant way. This transformation, hopefully, should be accomplished without doing violence to the visual impression created by the old one.

The degree of change, however, must be carefully weighed. If changes are slight and superficial, then the effort and expense involved in such a vast undertaking would be sheer waste. If, on the other hand, they are so drastic that any similarity between the old and new images is no longer apparent, then it is conceivable that whatever benefits have been accumulating over the years will be impaired. Obviously, then, there must be an interaction between the two: the new house mark must be sufficiently reminiscent of its predecessor to have a familiar ring, and yet different enough from it to look fresh, timely, and timeless.

The house mark of Ford Motor Company should reflect the authority and confidence the company and its products merit. It should look functional and it should be functional. It should not be characterized by melodramatic swirls and theatrical flourishes, but by a frank and unpretentious, almost disarming simplicity, achieved by means of geometry and ordered relationships, with simple lines and forms that are measurable and manageable, and which reflect the precision of the machines they help to identify. It should suggest strength, speed, efficiency and utility. It should be clear and concise, with a kind of beauty and precision which flow not from the quill but from the compass and ruling pen. It will then emerge an integral part of the machine design, rather than decorative decalcomania.

In the design of a house mark, it is difficult to overemphasize the importance of simplicity. Simple things are obviously easier to remember, often easier to fabricate, and always easier to apply. Simplicity gets to the heart of a problem. It generates awareness by its brevity, inspires confidence by its understatement, believability by its frankness, and memorability by its uniqueness. It is the embodiment of form and content.

The proposed house mark for Ford Motor Company has been designed with these thoughts in mind. It is shown on the following page in animated form…

A major requirement for any house mark is its size flexibility.

The salient features of the proposed Ford house mark are:

• the emphatic F
• the elongated oval frame
• the upper and lower case
• the slanted letters
• the break in the o
• the o, r and d ligatures

These features, basically, are also distinguishing characteristics of the present Ford mark, but in the proposed version they have been translated into contemporary visual terms. This has been achieved by substituting an even stroked letter for the Copperplate script (the chief distinction of which is a marked contrast between thick and thin strokes). Further, the design adheres generally to the “word form” of the original.

The conventional oval frame has been replaced by a unique F, which combines initial, frame, and suggestion of a paraph in a single element. This device, which may now be identified as an “F frame,” not only looks different, but conveys the impression of motion and moving lights. What was formerly a conventional frame, designed to be disposed of at will, is now an organic and physically inseparable part of the signature. It is also a mechanism which determines the fixing of attention. The o and r, similarly, have assumed more individual character, as has the r-d ligature.

It should be pointed out that the proportion of the new design is 1 to 2. This is tremendously handy in quickly visualizing application of the mark in any size. It is also very important to note that the new mark, when occupying a space similar to the old one, has much greater display value.

Together then, the encircling F cartouche, the unique o-r-d ligatures, and the horizontal line which bisects the principal shape as it ties the letters together, create a coherent design which takes into account the familiarity and prestige value of the old house mark as it underscores the freshness and vitality of the new.

On the following pages are examples of the new Ford house mark in use:

Overall background of Ford marks serves many useful purposes. On this owner’s manual, it helps to distinguish between Corporate and product identity. It may be used as a background for such miscellaneous items as:

packaging general advertising direct mail legal documents office forms curtain fabrics wallpapers

The proposed house mark, properly applied, enhances as it identifies.

Signs that say… Safe Driving.

The Paul Rand Ford logo presentation is archived on paulrand.design , along with various other logo books from the renowned designer.

Related, from the archives, is a look back to 1986 when when Steve Jobs hired Paul Rand to design a logo for the NeXT computer company.

In my opinion This one most repeated in article looks more fresh than what is currently being used.

I don’t love Rand’s Ford mark, but the write-up is next level delicious.

Amazing, thanks for sharing. 🤍🖤

My professor told me that when Ford rejected his work, Paul opened a window, threw his designs out, and called them all idiots.

This is great. Is the reason it was rejected publicly known?

It is not suitable, not good for what Ford represent today…

I agree and it didn’t age gracefully. Also, I keep reading it Foid.

A beautiful brand book and strong logo. But I admit I don’t like the sharp end caps (feels too mechanical for how I think of Ford now), and the two very circular O shapes make me think more bicycle than car or truck. Kind of Tron looking. It’s clearly just different than what they were going for.

My design teacher was a Paul Rand student. I’m forever grateful.

Lovely stuff. Rand was a genius. I’m also a fan of Stefan Kanchev who was probably his equivalent behind the iron curtain.

Kanchev’s work is fantastic, James. I agree. http://www.logodesignlove.com/stefan-kanchev

Thanks for the comments, folks. Not sure why it was rejected, Herrington, but it is polarising, and the cost would’ve been enormous.

Nice work. Ahead of its time.

Never put all of your eggs in one basket. Doing so backs the client into an uncomfortable corner of take it or leave it.

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Unilever icons explained

Anita Giraldo

A Logo for London, by David Lawrence

Top 10 Best Books for Logo Designers

In a world where brands compete for attention, a powerful and memorable logo can make all the difference. As a logo designer, you understand the art of blending creativity, strategy, and technical skill to craft visual identities that resonate with audiences. But continuous learning and exposure to new ideas are essential to staying ahead in this ever-evolving field. 

Our article, “Top 10 Best Books for Logo Designers,” comes here. We've handpicked various books to inspire, educate, and elevate your logo design game. From classics that have shaped the industry to contemporary guides that delve into modern trends, these books provide invaluable insights, techniques, and case studies. 

Table of Contents

Essential Books for Logo Designers

Whether you're a seasoned professional or an aspiring designer, these must-reads will help you create logos that are not only visually stunning but also timeless and meaningful. Dive into this curated collection and unlock your potential as a logo designer.

1 – Logo Design Love

• Airey, David (Author)
• English (Publication Language)
• 240 Pages – 08/20/2014 (Publication Date) – Peachpit Press (Publisher)

So, have you heard of Logo Design Love? It's a fantastic book that provides a comprehensive guide to creating a distinctive brand identity from scratch. The author, David, takes you on a journey using case studies from top designers in the industry. He reveals how they develop effective briefs, generate ideas, collaborate with clients, and charge for their work.

What's great about this book is that it's not just theory – it's filled with David's personal experiences and successful designs. You get to see his sketches and final results, which is super helpful in understanding the process. He also showcases the work of well-known designers like Paula Scher , who designed the logos for Citi and Microsoft Windows, and Lindon Leader, who created the current FedEx identity.

But that's only part of what you'll learn in Logo Design Love. You'll also learn the best practices for extending a logo into a complete brand identity system, how to create iconic designs, and why one logo is more effective. Plus, you'll understand what sets some designers above the rest.

Logo Design Love is a fantastic resource for anyone learning logo design and branding. Whether you're a professional designer or a business owner who wants to create a memorable brand identity, this book is worth checking out.

2 – Logo: The Reference Guide

• Evamy, Michael (Author)
• 352 Pages – 02/10/2015 (Publication Date) – Laurence King Publishing (Publisher)

It's a massive compilation of over 1,300 designs that are organised into 75 different categories based on their visual form. This comprehensive guide includes the work of past masters like Paul Rand and Saul Bass and some of the most innovative and inspiring designs from contemporary designers.

What's impressive about this collection is that it's not just a bunch of pretty designs thrown together. It's a complete, taxonomical guide to identity design's history, development, and style. You'll learn about the different approaches and techniques designers have used to create memorable logos and symbols.

The collection covers various styles and genres, from minimalist and modern to ornate and traditional. No matter what your personal preferences are, there's something in this collection for everyone. You'll be able to explore and appreciate the work of some of the greatest designers in history and discover exciting new talent.

Overall, this collection is a must-have for anyone interested in identity design. Whether you're a professional designer looking for inspiration or a casual enthusiast interested in the history and development of logo design, this comprehensive guide has something for you.

3 – Principles of Logo Design

• Hardcover Book
• Bokhua, George (Author)
• 224 Pages – 08/02/2022 (Publication Date) – Rockport Publishers (Publisher)

Bokhua takes inspiration from classic texts on grid systems by Josef Muller-Brockmann and on form and design by Wucius Wong. He applies their enduring principles to create simple, monochromatic logos and communicate effectively. Bokhua's popular online classes are also elaborated on in this book, meaning you can benefit from his teachings in print and online!

This comprehensive volume covers much ground. You'll learn to apply a strong, simple, minimal aesthetic to logo design. You'll also learn why gridding is essential and understand the golden ratio and when to use it. Plus, Bokhua provides detailed instructions on sketching and refining logos through tracing, then grid and executing a mark in Adobe Illustrator .

But that's not all! Bokhua also provides fine-tuning techniques to ensure visual integrity, which means that you'll be able to ensure that your logo is visually appealing and communicates the right message.

Overall, Principles of Logo Design is a fantastic resource for anyone interested in logo design. Whether you're a professional designer or a novice, this book will help you create compelling, enduring, and visually appealing logos. So, if you want to take your logo design skills to the next level, check out Principles of Logo Design by George Bokhua!

4 – Logo Modernism

• Remington, R. Roger (Author)
• Multilingual (Publication Language)
• 432 Pages – 11/08/2015 (Publication Date) – Taschen America Llc (Publisher)

This fantastic book, authored by Jens Müller, brings together approximately 6,000 trademarks from 1940-1980 to examine how modernist attitudes and imperatives gave birth to corporate identity. The book is a sweeping survey of logos ranging from media outfits to retail giants, airlines to art galleries, and it's organised into three design-oriented chapters: Geometric, Effect, and Typographic.

Each chapter is subdivided into form and style-led sections such as alphabet, overlay, dots and squares. This comprehensive catalogue is a treasure trove of design inspiration and a valuable resource for graphic designers, advertisers, and branding specialists.

But Logo Modernism is more than just a catalogue of logos. It also features an introduction by Jens Müller on the history of symbols and an essay by R. Roger Remington on modernism and graphic design . Additionally, the book includes eight designer profiles and eight instructive case studies. You'll get a detailed look at the life and work of luminaries like Paul Rand, Yusaku Kamekura, and Anton Stankowski, and at such significant projects as Fiat, The Daiei Inc., and the Mexico Olympic Games of 1968.

Logo Modernism is a fascinating resource for anyone interested in social, cultural, and corporate history, graphic design and branding. The sheer persuasive power of image and form is on full display in this book, making it a must-read for anyone interested in design or advertising. So, if you're looking for a comprehensive guide to modern logos and corporate identity, check out Logo Modernism by Jens Müller!

5 – Identity: Chermayeff & Geismar & Haviv

• Chermayeff, Ivan (Author)
• 312 Pages – 07/26/2018 (Publication Date) – Standards Manual (Publisher)

It's a gorgeous, oversized volume that presents 60 years of the firm's work in logo design. The book features interviews with the firm's partners, Tom Geismar and Sagi Haviv, alongside contributions from industry experts like Alexandra Lange, Milton Glaser , John Maeda, and Roman Mars.

What's unique about this book is its cover, a work of art in its own right. The cover was designed by the partners themselves and is constructed out of the firm's 30 most influential logos. The logos are silk screened on a textured canvas cover, making it a tactile and visually stunning piece.

Inside the book, you'll find a comprehensive showcase of the firm's work, including logos for some of the world's most recognisable brands like NBC, National Geographic, and Mobil Oil. The book provides a fascinating look at the evolution of logo design over the past 60 years, as seen through the lens of one of the industry's most successful and influential firms.

Overall, Identity: Chermayeff & Geismar & Haviv is a must-have for anyone interested in logo design or branding. The book is a beautiful tribute to the art and craft of logo design. The insights the firm's partners and industry experts provide make it a valuable resource for designers, marketers, and anyone interested in the power of visual identity. So, if you're looking for a stunning and informative book on logo design, check out Identity: Chermayeff & Geismar & Haviv!

6 – Designing Brand Identity: An Essential Guide

• Wheeler, Alina (Author)
• 336 Pages – 10/24/2017 (Publication Date) – Wiley (Publisher)

It's a must-have resource for anyone involved in branding, whether you're a project manager overseeing a company's rebranding or an educator looking to teach your students about the fundamentals of branding.

The book comprises brand fundamentals, process basics, and case studies. The brand fundamentals section covers everything you need about branding, from research to brand strategy to design execution, launch, and governance. The process basics section provides a compendium of tools for branding success, including over 100 branding subjects, checklists, tools, and diagrams. Finally, the unit contains 50 case studies describing goals, processes, strategies, solutions, results, inspiration and best practices for successful branding.

One of the standout features of Designing Brand Identity is its visual appeal. The book includes over 700 illustrations of brand touchpoints, giving readers a comprehensive understanding of how branding works across different mediums. Additionally, the book consists of more than 400 quotes from branding experts, CEOs, and design gurus, providing insights and inspiration for creating successful brands.

Overall, Designing Brand Identity is a comprehensive and valuable resource for anyone interested in branding. Whether you're a seasoned professional or a newcomer to the field, this book has something for you. So, if you're looking for a practical guide to branding, be sure to check out Designing Brand Identity!

7 – Logos that Last

• Peters, Allan (Author)
• 208 Pages – 11/07/2023 (Publication Date) – Rockport Publishers (Publisher)

Peters has distilled his 20-year career into this valuable resource, sharing his unique creative process for designing logos that stand the test of time .

Throughout his career, Peters has designed logos for top brands and personal passion projects, and he has developed a process that he shares in Logos that Last for the first time. The book covers everything from building excellent client relationships to cultivating consistency and productivity in your work.

Logos that Last also includes detailed case studies that follow designs from concept to completion, providing valuable insights into Peters' design process. Additionally, the book offers tips for turning a good idea into a great logo, strategies for extending a great logo into a dynamic brand system, and advice for turning your passion into your profession.

One of the standout features of Logos that Last is Peters' hands-on, step-by-step process for designing logos. This practical approach makes the book a valuable resource for designers at any level, from beginners to seasoned professionals.

Overall, Logos that Last is an essential resource for anyone interested in logo design and branding. Peters' years of experience and expertise are distilled into a comprehensive guide to help you create inventive, thoughtful, and enduring logos. So, to take your logo design skills to the next level, check out Logos That Last by Allan Peters!

8 – Symbol

• Bateman, Steven (Author)
• 336 Pages – 09/16/2014 (Publication Date) – Laurence King Publishing (Publisher)

Symbols are a crucial element in visual identity and can communicate a brand's essence in a single image. The book we're talking about today explores the visual language of symbols, focusing on their most essential element: form.

This comprehensive guide features over 1,300 symbols from all over the world, categorised by visual type. The symbols are stripped of all agendas, meanings, and messages that might be associated with them so that the effectiveness of their composition and impact can be assessed without distraction. This approach allows the reader to enjoy the symbols as pictorial language in their own right, appreciating their design and composition without any preconceived notions or biases.

The book covers various visual types, from simple geometric shapes to intricate patterns and ornate designs. The symbols are arranged in graphical form, making it easy to explore and appreciate the different approaches and techniques designers have used to create memorable marks and logos.

This book is a must-have resource for anyone interested in branding, design, or visual communication. It provides a comprehensive look at the visual language of symbols, allowing readers to appreciate their structure and composition in a new way. So, if you want to learn more about the power of symbols in branding and design, check out this book!

9 – Grid Systems in Graphic Design

• 1st Edition
• Müller-Brockmann, Josef (Author)
• German (Publication Language)
• 176 Pages – 10/01/1996 (Publication Date) – Niggli Verlag (Publisher)

Grid systems are a powerful tool for graphic designers that can help with the meaningful, logical, and consistent organisation of information on a page. Grid systems are an established tool print and web designers use to create well-structured, balanced designs.

The concept of grid systems can be traced back to medieval times. Still, a group of Swiss graphic designers developed a more rigid and coherent system for page layouts inspired by ideas from typographical literature. One of the most influential figures in this movement was Müller-Brockmann, who helped spread knowledge about grids worldwide.

This volume provides guidelines and rules for the function and use of grid systems, ranging from 8 to 32 grid fields, which can be used for the most varied projects. The book also covers three-dimensional grid systems, providing exact directions for using all the grid systems presented. The book features examples of how to work correctly on a conceptual level, demonstrating the power and flexibility of grid systems in creating compelling designs.

This book is essential for graphic designers who want to create well-structured, balanced designs. It provides a comprehensive guide to the function and use of grid systems, with practical examples and step-by-step instructions. So, if you want to take your design skills to the next level, check out this book on grid systems!

10 – Marks of Excellence

• Used Book in Good Condition
• Mollerup, Per (Author)
• 296 Pages – 05/14/2013 (Publication Date) – Phaidon Press (Publisher)

Marks of Excellence, initially published in 1997, is a comprehensive guide to understanding the trademark's history, development, style, classification, and significance in the contemporary world. This book's extensive discussion of the trademark's origins in heraldry, monograms, owner's marks, and certificates of origin traces its evolution to its current form.

The text begins with a brief historical account of the trademark's early forms and uses in corporate identity and communication design, emphasising sign theory. It then dives into the book's core, a comprehensive classification of trademarks that covers everything from name marks to abbreviations and all kinds of picture marks. This taxonomy of trademarks provides readers with a detailed understanding of the various types of marks and how they are used to communicate a brand's message.

In addition to classifying trademarks, Marks of Excellence includes an alphabetical index of trademark themes. This index is illustrated with a selection of some of the world's best brands, the marks of excellence from which the book derives its name. The themes range from animals to word puzzles and provide readers with a fascinating look at the diverse ways trademarks can be used to represent a brand.

Finally, the book covers the development of trademarks over time and across linguistic and geographical boundaries. It explores how brands have become an integral part of modern business and how they continue to shape our world today. Overall, Marks of Excellence is a must-read for anyone interested in trademarks' history, development, and significance in our modern world.

Wrapping Up

In conclusion, the world of logo design is ever-evolving, with new ideas and techniques emerging regularly. The “Top 10 Best Books for Logo Designers” list is a curated collection to ignite your creativity, elevate your skills, and help you stay ahead of the curve in this competitive industry. Each book offers a wealth of knowledge, inspiration, and practical guidance, making them indispensable resources for novice and experienced designers alike.

By investing time and effort into expanding your knowledge with these expert-recommended books, you enhance your logo design prowess and gain a deeper understanding of the principles, psychology, and history underpinning effective visual communication. As a result, you will be able to create memorable, impactful logos that stand the test of time, setting you apart as a truly outstanding designer.

Take advantage of the opportunity to learn from the best; explore these invaluable books today. After all, your journey to becoming a master logo designer is only limited by your willingness to learn and your desire to excel. So, immerse yourself in these remarkable works, and watch your skills flourish as you create logos that captivate and resonate with audiences worldwide.

Last update on 2024-04-19 / Affiliate links / Images from Amazon Product Advertising API

Stuart Crawford

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The Best Books for Logo Designers

When my passion for logo design began, so did my logo design book collection . I've purchased and read hundreds of logo design, branding, graphic design and business books over the years. So, if like me you're on a quest to learn and master your logo design skills, to help you on your journey I have listed and categorised the best books from my collection.

Must Have Books | Process Books | Gallery Books | Branding Books | Typography | Business Books

Make a Living Designing Logos

Ever dreamed of making a living from your logo design skills? Let me, Ian Paget, be your guide. I take a deep dive into how I transformed a hobby into a successful full time career. Through personal stories and tried-and-tested strategies, I lay out the path I took, so you can too.

Over 322 pages, I take you through everything, from the logo design process, to attracting clients and building a reputation. I’ve been as honest and transparent as I can, keeping no secrets - and wrote the book as though talking to a friend - as I genuinely want it to support your dreams and goals.

Buy Globally through Amazon

(or contact me directly if you're interested in a signed copy with bonuses!)

Top 5 Must Have Books for Logo Designers

There's a lot of books listed here, so it can be hard to know which to purchase and read first, but if you was to only have 5 in your collection, personally based on the books I have read, these would be the first I would suggest to buy and read (or borrow from a friend or library). This should give you an all-round education on logo design, and provide you with a decent reference source as you progress in your career.

1. Logo Modernism

Within your collection you'll want to include at least one gallery reference book for inspiration.

There's a lot out there, but the one to rule them all is Logo Modernism, which will also likely be the biggest book you'll ever own... seriously it's HUGE. But it's crammed full of so much logo inspiration you'll never need to purchase another.

Buy Logo Modernism on Amazon

2. Logo Design Love

I suggest to have at least one book about logo design process , and whilst there's quite a few options out there, the one I would start with is Logo Design Love, by David Airey .

This book will help you to understand the role of a logo, learn practical design tips and best practices for working with clients.

Buy Logo Design Love on Amazon

3. Type Matters

Typography is a core element of logo design, but if you start editing, creating your own letters without an understanding, of type design, your work will look amateur, guaranteed.

For that reason, understanding the intricacies of type design is essential learning. I'll admit that this topic is a rabbit hole, but as a primer to the topic, I'd highly recommend Type Matters by Jim Williams . It's a beautifully designed book that will give you a solid foundation to typography design.

Buy Type Matters on Amazon

4. Designing Brand Identity

In isolation a logo might look fairly simple. But to do the job well, you'll need to have a good understand of the brand it's representing. For that reason you need at least one book about branding.

There's a lot of books about branding and brand strategy, but if you was to have only one book on the topic I would suggest to start with Designing Brand Identity by Alina Wheeler .

This is one of the first books I bought, and is still to this day a favourite that I frequently reference. It'll help you understand every aspect of branding process, with handy diagrams throughout.

Buy Designing Brand Identity on Amazon

5. Burn Your Portfolio

To be a successful designer there's a lot of interpersonal and business skills you'll need to learn and develop. For that reason I suggest to have at least one business book in your collection.

I'd start with Burn Your Portfolio by Michael Janda , where he shares real-world practices, professional do's and don'ts and the unwritten rules of business that most designers learn only after years of experience.

Buy Burn Your Portfolio on Amazon

Logo Process Books

Logo Creed: The Mystery, Magic, and Method Behind Designing Great Logos ‍

Logo Design Love: A Guide to Creating Iconic Brand Identities ‍

Smashing Logo Design: The Art of Creating Visual Identities

Logo Gallery Books

Logo Modernism

Identity: Chermayeff & Geismar & Haviv

Logo: The Reference Guide to Symbols and Logotypes

Pentagram: Marks

Logo-A-GoGo: Branding Pop Culture

Brand by Hand: Blisters, Calluses, and Clients: A Life in Design

Draplin Design Co.: Pretty Much Everything

Logo Information Books

TM: The Untold Stories Behind 29 Classic Logos

Logo Life: Life Histories of 100 Famous Logos

The Logo Design Idea Book

Marks of Excellence: The History and Taxonomy of Trademarks

Brand & Strategy Books

Designing Brand Identity: An Essential Guide for the Whole Branding Team

Branding: In Five and a Half Steps

The Brand Gap: How to Bridge the Distance Between Business Strategy and Design

ZAG: The Number One Strategy of High-performance Brands

The Brand Flip: Why customers now run companies and how to profit from it

Scramble: How agile strategy can build epic brands in record time

Typography Books

How to Create Typefaces: From Sketch to Screen

Type Matters!

Why Fonts Matter

The Visual History of Type: A Visual Survey of 320 Typefaces

Business Books

Pricing Creativity

Work for Money, Design for Love

The One Thing

The E-Myth Revisited

Built to Sell

Other Graphic Design Books

Color Works: Best Practices for Graphic Designers

Download the Logo Designers Boxset (it's free)

6 Free eBooks by Ian Paget to help you learn logo design.

Logo Geek is the Logo Design Service from Birmingham, UK based designer, Ian Paget. Address: 11 Brindley Place, Brunswick Square, Birmingham, B1 2LP | Telephone: 07846 732895 | Email: hi[at]logogeek.co.uk

Logo Presentation Template

Present your design ideas with confidence and make your clients fall in love with their new logo.

Trusted by 65M+ users and leading companies

About the Logo Presentation Template

This Logo Presentation Template helps you create the right context for your logo ideas and give them compelling backstories. You can use it to create presentations for your clients, colleagues, employees, or partners.

Help your audience recognize the relatability, beauty, and versatility of the new logo at a glance. Delight them by showing how it can help their brand become more recognizable and attractive to their target customers.

How to present a new logo

Sending over a PNG file with a logo on a white background won’t impress your clients — giving a stunning presentation will. Instead of making your clients wonder why they should change their branding at all, you can tell them a captivating story with your slides.

Delivering your logo design ideas in a professional way allows you to:

Highlight your expertise and skills and make your clients trust you and your design solutions more.

Convince your audience that the new logo is more compelling and won’t go out of style.

Show how the new logo can be used in different situations and on different media.

Help your clients overcome doubts and cut ties with the old brand identity.

What should be included in a logo presentation?

You don’t want to just present your logo — you want to amaze your audience and make them love the new concept. You can use mood boards or style scapes to convey the mood and show your sources of inspiration. It’ll add depth to your logo presentation and make it more emotive and engaging.

Your clients may have questions about the new logo applications, and you can answer them even before they arise. Add mockups to your presentation to demonstrate the new logo’s potential and how it will “behave” in real life. Put the new logo on merchandise, mobile apps, billboards, or public transport, depending on the niche and scale of your clients’ company.

How to use the Logo Presentation Template

Save time with Miro's easy-to-use presentation maker . You can prepare and assemble a pixel-perfect presentation in less than an hour, especially if you already know how you want to structure it. You can even use other Miro templates for brainstorming to speed up the ideation process and find more logo ideas with your team.

Step 1 . Prepare your mood boards, mockups, and other assets. Choose up to three of your boldest and most contrasting ideas. Make sure your logo works equally well in all sizes and on different materials, and outline the most important logo usage guidelines.

Step 2 . Choose this template and start customizing it. Add your branding, copy, and visuals. Show your logo in different sizes and on white and dark backgrounds. At this step, you can invite your colleagues to collaborate and share their thoughts on how formal or informal the presentation should be or how many slides to include.

Step 3 . When you’re done editing the template, switch to Presentation mode . It’s a full-screen view that lets you see your presentation exactly how your clients will see it, so it’s a good opportunity to spot and fix any minor mistakes. You don’t have to download or install anything to give a presentation — just always use Presentation mode whenever you need to use your slides.

The dos and don’ts of logo presentation

No matter how great your new logo is, the way you present it still plays a huge role. If you want to impress your audience, make sure to follow these best practices.

The dos of logo presentation:

Present your logo concept in person . You don’t want to distance yourself from your creative work. Presenting it in person also allows you to connect with your audience and address their concerns.

Show how you’ve arrived at the idea . Give your audience a glimpse of your design process and explain what influenced your decisions. You can also include their buyer personas in your presentation to remind your clients what this logo is for.

Explain why the new logo is better . Is it more relevant? Is it more memorable? You don’t have to make a side-by-side comparison, but it makes sense to list your new logo’s advantages using, for example, bullet points.

There are also some common mistakes to avoid.

The don'ts of logo presentation:

Don’t overwhelm your clients with too many ideas . Narrow down the list of possible design choices before you show it to your audience. Ideally, you should present no more than three of your most interesting design concepts.

Don’t assume your clients have the same aesthetic taste as you . Try to stay objective and explain what makes a great logo, why the new logo will work better in different situations, and why it’ll resonate with their target audience.

Don’t overexplain your logo . Avoid making your slides text-heavy — use mockups and other visuals to get your point across. Also, instead of defending your idea after the fact, try to predict your clients’ objections and handle them right in your presentation.

Who should give a logo presentation?

You can present your logo designs as a team, but it’s always better to have one person do most of the talking to help your audience focus. If you are a design agency, usually, it’s the art director’s job to present finished design projects. In any case, you need to position yourself as an expert and build trust with your clients — it’ll also help you justify your price tag.

What makes a terrific logo presentation?

When you present a logo, you need to avoid subjectivity and focus on the practical tasks you’re solving with your design. If your clients see that your design can help them attract a new target audience or increase revenue in some other way, they will grow to like it. Also, don’t ask for feedback right away — give them some time to digest your creative logo designs and discuss them with their peers. This way, your presentation will be impactful but not pushy.

Get started with this template right now.

Marketing Proposal Presentation Template

Works best for:.

Presentations, Marketing

The Marketing Proposal Template is a simple outline you can use to quickly and easily structure your next bid for a project.

Company Vision Presentation Template

Presentations, Business Management

Creating or reimagining a company vision is just half the battle. You also need to make sure that your employees and customers understand and share it. Communicate your vision statement in the most effective and concise way with this Company Vision Presentation Template.

Strategy Presentation Template

Presentations, Strategic Planning

Presenting your strategies is the best way to allow people to understand what the business will be focusing on in the future. Use this Strategy Presentation Template to communicate your strategic thinking and encourage collaboration.

Consulting Proposal Template

Use this Consulting Proposal Template to develop an active working relationship with your prospects. Show them what you do, what you can deliver for them, and why they should work with you.

Demo Presentation Template

Presentations, Meetings

Present your ideas confidently and professionally with this Demo Presentation Template. Use it to show potential and existing customers how your product or service works so they can fully appreciate its value.

Project Presentation Template

Presentations, Product Management

Use our Project Presentation Template to provide an overview of your upcoming project. Get buy-in from investors, keep stakeholders in the loop, and show colleagues your plan of action.

10 Examples of a Professional Logo Presentation

Logo presentation, and leaving a great first impression is one of the crucial moments in every successful project. Your design may be solid, and you have researched it thoroughly. Still, if your presentation isn’t professional, you can have overly negative feedback. Every designer needs to have multiple logo presentation templates for every occasion and type of project. Here are some of the best examples that can make an impact on your workflow.

1. Blurred Background Image Logo Presentation

Here is one of the most straightforward ways to present your logo. Find an image that is related to your logo in some way. It could be a similar design idea, complementing shapes, or colors. Additionally, a great photo or an image will help you set the right mood. You can find thousands of royalty-free stock photos on websites like unsplash.com . All you have to do then is to apply your logo. Consider adding a blur effect on the background image to concentrate attention on the logo itself.

2. Visual Explanation of The Logo

‘How did you come up with that?’ is a question many designers don’t like to hear. It isn’t very enjoyable to explain the whole process or a moment of inspiration when it comes to creative work. By presenting your work this way, you will be able to avoid that situation. Here we have an example of precisely that. The designer presented a primary logo, an inverted color logo, an outline grid, and a simple visual explanation with essential elements.

3. Inverted Color Options Presentation

Here is an option you can use that works excellent for mascots. Also, you can use it for logos meant to be used on various color backgrounds. This particular designer added just a bit of a drop shadow effect to make a mascot ‘pop’. On the right side of the screen is a mascot on a darker background, and of course, a color palette.

4. Multiple Logo Variations

Can’t decide which version of the logo looks better? Simply lay them all out on the artboard and let the client decide. This style of logo presentation works well if you already have to design multiple variations or styles (vertical, horizontal, inverted color, badge, etc.)

5. Background Logo with reduced opacity

Similar to adding a background image, adding the actual logo to the background will look even better. Scale the design, reduce opacity, and send it to the back.

6. Colored Bottom Line with Color Palette

This is one of the most straightforward ways to get away from the blank artboard. Present a nice and clean logo design is adding a colored bottom line. Not only that, but it can provide contrast and serve as a creative way to present the color palette used.

7. Logo Wireframe Presentation

Geometry is an essential factor when it comes to designing a logo. Then why shouldn’t you show how carefully planned out are your designs? It will help you show your work in a much more professional way. Feel free to make a beautiful logo presentation, with a finished product and initial wireframe right next to each other.

8. Sticker Bomb

Knowing where and how your design is going to be used is a big part of the process anyway. In this case, it is in the form of a sticker. Take that opportunity to present it as a sticker bomb. It will look more natural, and your client will love it!

9. Logo Sketch

With a sketch of the logo with gridlines, 3D looking mockup, and simple white on black background, this logo presentation has it all. Keep in mind that sometimes less is more, and to use this way of presenting sparingly.

10. Hand Drawn Logo Sketch Presentation

Designers sometimes argue if sketching out your logo by hand first is necessary. Even more, if your client should ever see your sketches and initial ideas. However, this is the way to go if you are on an extremely tight schedule, or have to work with superficial information. It will help you get started and test out which direction to take before you fully commit and deliver a final presentation.

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Sophie Kinsella, author of 'Shopaholic' books, reveals 'aggressive' brain cancer diagnosis

Sophie Kinsella, the author behind the "Shopaholic" book series, shared on Wednesday that she has been undergoing treatment for an "aggressive" form of brain cancer.

Kinsella, 54, whose real name is Madeleine Sophie Wickham, wrote on Instagram that she was diagnosed with glioblastoma at the end of 2022. She said she waited to share her health battle because she wanted to make sure her children could "process the news in privacy and adapt to our 'new normal.'"

"I have been under the care of the excellent team at University College Hospital in London and have had successful surgery and subsequent radiotherapy and chemotherapy, which is still ongoing," she wrote Wednesday.

"At the moment all is stable and I am feeling generally very well, though I get very tired and my memory is even worse than it was before!"

The comments section of Kinsella's post was quickly filled with love and support.

"Sending you love, best wishes and prayers," one person wrote.

"This news hurts me on a personal level. I have a really special place in my heart for you, the impact you have had on me is larger than life. Sending lots of love and healing vibes your way," another commented.

"Sending all my love from Brazil! You’re very important in my development as a reader and writer, and I’m so grateful to you. Wish all the best," one reader posted.

Publishing company Penguin Books wrote: "Sending so much love and strength Sophie."

Glioblastoma is the most common type of malignant brain tumor among adults, according to WebMD . Symptoms depend on where the tumor is located on the brain but can include seizures, constant headaches, trouble speaking, memory loss and vomiting.

Treatment includes surgery, radiation, chemotherapy or different forms of therapy such as electric field therapy, which uses electrical fields to target cells in the tumor while not hurting normal cells, according to WebMD.

Kinsella ended her post by thanking her family, friends and readers for their support and offering some encouragement to people battling cancer.

"To everyone who is suffering from cancer in any form I send love and best wishes, as well as to those who support them. It can feel very lonely and scary to have a tough diagnosis, and the support and care of those around you means more than words can say," she posted. "I’ll be in touch soon, and in the meanwhile, greetings from sunny London."

Kinsella is best known for her "Shopaholic" book series, which inspired the 2009 movie "Confessions of a Shopaholic" starring Isla Fisher as the character Rebecca Bloomwood.

Her latest book, "The Burnout," was released in October 2023.

Minyvonne Burke is a senior breaking news reporter for NBC News.

America is the last hold-out of the sinister transgender ideology

The US medical apparatus is showing its cowardice in refusing to take a stand against the gender lobby

Last month, I reported that a transgender-identifying male double-murderer was caught having sexual intercourse with a female inmate at the Washington Corrections Center for Women.  

It is nothing short of a scandal that men are invading women’s spaces. In sports, this could mean a female athlete being cheated out of her scholarships, titles, and trophies. In a college sorority, this could mean female members being subjected to voyeurism and the loss of their sisterhood. In prison, this could mean rape.

The Biden administration is about to cross the Rubicon. It will soon release a radical rewrite of Title IX, the federal law that prohibits discrimination on the basis of sex in publicly-funded schools, to include gender identity.

With this overhaul, any educational institution that receives federal dollars will be forced to allow boys to compete in girl’s sports unless the schools prove that it would compromise safety. In advance of the announcement, several Republican states passed laws to protect the women’s division. But muddying the waters is a hodgepodge of court rulings, federal statutes and regulations, and policies adopted by the various athletics governing bodies. Many of these conflict with each other, making it increasingly necessary for the Supreme Court to intervene.

Gender ideology has disenfranchised women, but it has sacrificed children completely. Following the Biden administration’s cues, progressive states have pushed the medicalisation of gender-confused minors despite growing concern within the international scientific community about its long-term risks.  

In late 2022, California made itself a child gender-transition “sanctuary state.” The legislation facilitated out-of-state tourism for children to receive invasive hormone therapy and surgeries in California without the knowledge or consent of their parents. The law also allowed the state to strip custody from parents, including those who don’t live in California, if they object to their child undergoing these life-altering interventions.

These blue states are gambling that these laws won’t come back to haunt them. Over the last few years, de-transitioners have come out of the woodwork to share their tragedies. Now plaintiffs in medical malpractice cases, many of them find their doctors, surgeons, and gender therapists, who swore to “do no harm,” culpable for the permanent damage to their bodies and mental health. The medical industry has produced an army of victims, who are about to unleash an unprecedented legal reckoning.

The supreme negligence of the affirmation model is that it ignores the underlying struggles that lead to gender transition.

Molested and raped by her father throughout childhood, female de-transitioner Evie was in and out of hospitals for self-harming and suicide attempts for years. At eleven years old, an inpatient psychiatrist planted the idea in her head that many girls who suffered trauma when they were young go on to have gender dysphoria. After coming out as transgender three separate times, Evie got testosterone injections and a double mastectomy. The area of removed tissue soon after developed an infection that nearly killed her.

The panic and fearmongering of gender ideologues had drowned out doubts about side effects. From autism to abuse in adolescence, psychological comorbidities in gender dysphoric youth have come under new examination thanks to a groundbreaking Finnish study. It found that suicide among gender dysphoric kids is extremely rare and most likely driven by preexisting psychological problems, weakening the activist argument of “lifesaving care.”

Some corners of Europe have blazed the trail for sanity. Retired pediatrician Hilary Cass’s report commissioned by the National Health Service led to the closure of England’s only gender clinic for minors, which she deemed “not a safe or viable long-term option” for children.

The dominoes continued to fall this April. Besides concluding that no good evidence exists on the long-term fallout of gender interventions, the report recommended that gender-referred kids to the NHS be screened for “neurodevelopmental conditions, including autism spectrum disorder, and a mental health assessment.”  

But what Cass has said in public , some of America’s doctors have only said in private.

Behind closed doors, members of the leading global medical organisation devoted to transgender health care admitted that youth gender interventions are experimental and informed consent from minors is impossible. Even WPATH president and American gynecologist Marci Bowers said during a 2022 board meeting that puberty blockers have not-fully-known effects on fertility and sexual functioning. Despite this uncertainty, WPATH has issued urgent blanket statements with the same emotional blackmail given to worried parents of gender dysphoric kids: anti-child gender transition is transgender erasure.

Like the states allowing men to encroach on women’s sports and prisons, the American medical apparatus is displaying the height of cowardice by putting the gender agenda above the most vulnerable.  

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7 of the best all-inclusive experiences to book this year, from a travel planner

• As a travel planner, my clients seem to be increasingly interested in all-inclusive trips .
• Some of my favorite luxury resorts are in Costa Rica, the Maldives, and Isla Mujeres.
• Cruises, group tours, and adults-only lodgings can also come with all-inclusive options. 

As a travel planner at Marvelous Mouse Travels , I know vacations are expensive — especially if you're looking to go somewhere this summer . But all-inclusive travel is often a great way to get the most value out of a luxury experience.

I've been on several all-inclusive vacations with my family, friends, and work, and I've helped other people book them in destinations around the world .

Here are some of the best all-inclusive experiences I'm recommending to my clients this year.

Try a split-stay vacation to see the best of Costa Rica.

Costa Rica is one of the most sought-after vacations , and for good reason. It's great for both relaxation and adventure.

I recommend booking a split stay, starting at an all-inclusive resort in Guanacaste near the beach for some fun in the sun and moving to a resort near the famous Arenal Volcano for a jungle adventure.

Some of my favorite resorts in Costa Rica are the Westin Reserva Conchal and the Dreams Las Mareas. And if you're looking for an even more unique experience, check out the glorious swim-out suites with private pools at Dreams.

Baglioni Maldives is one of my favorite all-inclusive resorts.

The Maldives, a remote set of islands in the Indian Ocean, offers a plethora of resort options for couples and families, but Baglioni Maldives is my favorite.

For many in the US, getting to the islands can be daunting — there are very few direct commercial flights, and it can take almost an entire day. But it's hard to beat the country's luxury accommodations and gorgeous landscape.

The Maldives also has some of the most beautiful marine life and coveted spots for snorkeling and scuba diving.

No matter where you go, overwater bungalows are the ultimate all-inclusive splurge.

Overwater bungalows — villas standing on poles over open ocean water — are prevalent at all-inclusive resorts in destinations like the Maldives, Fiji, and Bali.

But I've also come across the luxurious accommodations at select adults-only Sandals Resorts throughout the Caribbean.

I think having a private villa on the water is the perfect way to unwind and relax.

Adults-only vacations are on the rise.

Traveling with kids can be a blast, but I also think it's important for adults to take a much-needed break on their own.

Adults-only resorts have been a total respite for me and my husband after hectic months of juggling work with our kids' school and sports schedules.

If you're looking to unwind with a partner, relax on a girls' trip, or even connect with your adult children, there are countless adults-only, all-inclusive resorts to choose from, depending on where you're looking to visit.

Some properties, including Sandals and Beaches Resorts, also offer butler service. Designated staff members can help with anything from room requests and dining reservations to cabana rentals and transportation coordination.

I upgraded to the service at my favorite adults-only spot, Le Blanc Los Cabos, and I felt totally pampered.

Isla Mujeres is pure luxury.

Isla Mujeres, a small island off the coast of Cancún, is known for its crystal-clear, turquoise water and peaceful vibe. It's also home to Playa Norte, one of the best beaches in Mexico .

Impressions Isla Mujeres by Secrets is a gorgeous all-inclusive resort on the island. It offers luxury at its finest, but with only 125 rooms, it has a boutique feel.

One of my favorite features of the resort is the waterslide that leads right into the beautiful ocean.

There are plenty of all-inclusive packages at sea.

Cruising is one of the most popular vacations , whether it's an epic adventure on a Royal Caribbean Cruise, a couples-only journey on Virgin Voyages, or a regal tour of Europe on Viking River Cruises.

Although cruises aren't traditionally considered all-inclusive, with the right booking, they can have the same feel as a luxury resort.

Most cruise bookings include food, nonalcoholic drinks, and live entertainment. If you add beverage packages and excursions in advance, your trip should be fully paid for before you depart.

Book a small-group or private tour if you're looking for adventure.

Group travel is a great way to explore new places while soaking up culture and history.

Popular destinations include Italy, Japan, Costa Rica, and Alaska, and many travel companies take care of everything for you, essentially making it all-inclusive.

I like Adventures by Disney , which offers small-group travel all over the world facilitated by seasoned guides. All the trip details are taken care of, including experiences, food, lodging, and transportation.

Additionally, Kensington Tours offers luxury private travel where every facet of the trip is meticulously planned for you.

• Main content

• The Buzz on Florida Politics

DeSantis signs bill to curb book challenges by people without kids in school

• Ana Ceballos Times/Herald Tallahassee Bureau

TALLAHASSEE — Florida is about to make it harder to challenge books in schools.

A new law — signed by Gov. Ron DeSantis on Tuesday — will limit the number of books that can be challenged by people without children in a school district, a move the governor said will help reduce the number of frivolous challenges across the state.

Currently, any Floridian can challenge however many books they want. Starting July 1, the new law will cap the number of book challenges residents without kids in school can file to one per month, though no penalties are outlined in the law. Because those residents pay taxes, DeSantis says they should still be able to object to books even if they don’t have kids in school.

“I wouldn’t say that someone who doesn’t have kids in school has no interest. I mean these are important institutions in our community,” DeSantis said at a news conference in Jacksonville on Tuesday. The cap, he added, is necessary because the state does not want to create a “cottage industry of people that are just trying to use this to advance themselves or advance a false political narrative.”

In addition to the changes in state law, the DeSantis administration on Wednesday will consider a rule that would penalize Florida school principals if the state determines they illegally prevented students from looking at library books in their schools. The punishment would include revoking or suspending their educator’s certificate.

The rule is broadly written, but if approved, school principals could be punished if their schools or school personnel prevent students from accessing any material used in a classroom, library or reading list unless they have reviewed the material and determined it violates state law.

The changes come as Florida has become a hot spot for book challenges, leading the nation in the number of books that schools have pulled from their shelves, according to data collected by the group PEN America between July 2022 and July 2023.

The surge in book challenges came after DeSantis backed legislation that made it easier to challenge books in Florida and state education officials told local school officials to “err on the side of caution” when selecting books for school libraries in order to comply with that law.

In a statement issued Tuesday, Florida Education Association President Andrew Spar said the new law and proposed rule will do little to address the book challenge issue in Florida, saying DeSantis has long empowered “fringe groups” that have led the charge in challenging books in schools.

“This rule does nothing to fix the vague language that caused the issue in the first place, no matter how much the Governor and Commissioner Manny Diaz try to shift blame,” Spar said. “Schools, teachers and media specialists have long been asking for guidance on this issue and once again, instead of providing students what they need, Florida’s elected and appointed officials decide to play the blame game instead of taking responsibility.”

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DeSantis said the number of book challenges should be “very rare.”

“Let’s stop playing games with all of this,” DeSantis said.

According to PEN America, at least 1,400 titles have been pulled from Florida public schools.

State officials have lower numbers . Between July 2022 and July 2023, state officials say there were 1,218 objections to books that resulted in the removal of 286 books. More than half of those objections came from two school districts, Clay and Escambia.

DeSantis criticized efforts to challenge “classical books,” saying the state law is not intended to do that.

“If somebody is challenging a book that has been in schools a long time, no that is going to fail,” DeSantis said about what he expects the new law will do. “I think this goes a long way to dealing with some of the bad faith actors.”

Times/Herald Tallahassee Bureau

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