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• Marketing Personal Statement Examples

As you start your marketing journey, writing a good personal statement for marketing can make all the difference in standing out in the admission tutor’s eyes. 

To help you get inspired, we have gathered a collection of successful marketing personal statement examples from top marketing students. These examples showcase a variety of skills and achievements in the field, giving you a clear picture of what a winning marketing personal statement looks like. 

Whether you’re applying for a marketing course or related courses, these undergraduate and postgraduate examples will provide valuable insights and tips to help you create an impactful personal statement for marketing.

Marketing Personal Statement Example

My passion for marketing started at a young age, inspired by the popular TV show Mad Men and its portrayal of the advertising industry. The show sparked my interest in the art of persuasion and the power of effective communication, and I have since been motivated to learn more about the field.

During my high school years at Chew Valley School in Bath, I was the captain of the rugby team, where I developed valuable leadership skills and the ability to work well under pressure. These skills have translated well into my work experience, where I spent two summers at McDonald’s, where I learned how to be task-focused and improve my time management skills.

In terms of academics, I have taken A-Levels in English, Biology, and Chemistry. Although these subjects are not directly related to marketing, they have helped me to develop critical thinking and analytical skills, which I believe will be beneficial in my future marketing career.

My long-term goal is to become a marketing manager and to make a meaningful impact on the industry. I am fascinated by the various aspects of marketing, including market research, branding, advertising, and promotions. I am eager to learn more about these topics and to gain practical experience through internships and real-world projects. I am also interested in writing a marketing book and sharing my knowledge and insights with others who are interested in the field.

In my free time, I enjoy playing rugby and reading books. I am also an avid traveller and have visited several countries, which has broadened my perspective and exposed me to different cultures and marketing strategies. These experiences have further fuelled my interest in marketing and have given me a deeper appreciation for the global impact of the industry.

I believe that a marketing course at a UK university will provide me with the education, skills, and network to pursue my dream career. I am confident that I have the determination and motivation to succeed in the programme, and I look forward to the opportunities and challenges that lie ahead.

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• Personal Statement Examples UK

Undergraduate Marketing Personal Statement Example

Fueled by my fervour for marketing and backed by my hands-on experience and educational foundation, I am the ideal candidate to soar in this programme.

I first became interested in marketing while reading Seth Godin’s book “Purple Cow”. The book spoke to me on a personal level and helped me understand the importance of creativity and innovation in marketing. I was inspired by Godin’s approach to marketing, which emphasizes the need to stand out and be unique in a crowded market. This resonated with me, and I knew then that I wanted to pursue a career in marketing.

My work experience has also been a significant factor in shaping my interest in marketing. During my time at Cantell School, I worked part-time as a digital marketing coordinator for a secondary school web portal. In this role, I was responsible for creating and executing marketing campaigns, analyzing data, and maintaining a strong online presence for the school. This experience provided me with hands-on experience in the field of marketing and further solidified my interest in the subject.

In addition to my work experience, I have also been highly involved in various extracurricular activities, including playing basketball for my school’s team. I believe that my athletic background has taught me valuable skills such as teamwork, communication, and leadership, which will be useful in my future marketing career. Furthermore, my A-level studies in English, Media, and Finance have given me a strong foundation in the areas of communication, analysis, and finance, which are essential skills in marketing.

My travels around the world during my gap year have also had a profound impact on my interest in marketing. I had the opportunity to meet and interact with many people, including marketing professionals, who shared their experiences and insights into the industry. This has given me a deeper appreciation for the dynamic and ever-changing nature of marketing and has motivated me to pursue a career in this field.

Philip Kotler, another marketing thought leader, has also had a significant impact on my motivation to pursue a career in marketing. I admire his approach to marketing, which emphasizes the importance of understanding customer needs and designing strategies that meet those needs. This has inspired me to approach marketing from a customer-centric perspective and to always prioritize the needs of my target audience.

Ultimately, my goal is to become a Chief Marketing Officer (CMO) and make a significant impact in the marketing industry. I am confident that with a degree in marketing from your esteemed university, I will be well-equipped with the necessary knowledge and skills to achieve this goal.

I am highly motivated and passionate about pursuing a degree in marketing. I believe that my work experience, academic background, and extracurricular activities make me a strong candidate for your programme. I look forward to the opportunity to further develop my skills and knowledge in marketing at your esteemed university.

Postgraduate Marketing Personal Statement Example

With over three years of working experience in the marketing sector, I believe I have gained the necessary skills and knowledge to pursue advanced studies in the field.

I have been working at Grey International Marketing Agency in London, where I have been involved in a variety of international marketing campaigns for both UK and international brands. This experience has provided me with a unique opportunity to work with clients from diverse cultural backgrounds and to understand the complexities of the global market. I have learned the importance of market research, consumer behaviour analysis, and creative branding strategies in developing effective marketing plans.

As a driven and ambitious individual, I am constantly seeking new challenges and opportunities to grow. My interest in digital marketing has led me to specialize in this field, and I am now proficient in social media marketing, search engine optimization, and email marketing. I am also skilled in data analytics and use it to measure the effectiveness of my marketing campaigns and make data-driven decisions.

Additionally, my experience as a basketball player in the Baker Early College team in Oregon, USA, has taught me the importance of teamwork and leadership. These skills are transferable to the marketing sector and have allowed me to work effectively with my colleagues and clients. I have also learned the importance of adaptability and resilience, especially when faced with unexpected challenges and obstacles.

I am confident that the postgraduate marketing course at your university will provide me with the advanced knowledge and practical skills to further my career and achieve my long-term goal of starting my marketing agency. I am particularly drawn to your university’s reputation for academic excellence and its commitment to providing students with real-world experiences. I am eager to learn from the experienced faculty and to engage with my peers from diverse cultural backgrounds.

I am passionate about marketing and believe that this postgraduate course will provide me with the foundation I need to make a significant impact in the industry. I am grateful for the opportunity to share my background and qualifications with you, and I look forward to hearing back from you soon.

Thank you for your consideration.

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Marketing Personal Statement

• CV Templates & Advice

Have you found your ideal marketing role? Stand out from other applicants by writing a winning marketing personal statement for your CV.

Follow our expert advice and guidance to create a marketing personal statement that successfully presents your knowledge, skills and past experience to create a fantastic first impression to your prospective employer.

We advise that you use this 100-150 words to provide examples of how you perfectly match the job specifications, and why you are the perfect candidate for this marketing role. If you’re looking for personal statement examples, or further advice on  how to write a generic personal statement , Fish4jobs has you covered!

What to include in your marketing personal statement

Why you are applying for the role

• Apply your knowledge of marketing and all the impact marketing (and your role) has on the business department.
• Mention what you are expecting from the role. For example if you wish to develop your marketing skills further or develop communications with larger amount of clients.
• Mention the skills you already have and why would they help out the company and the role you are applying for.

Why you’re applying for the specific role

• Mention what appealed to you about the role advertised.
• Research and mention what you know about the company and what appeals to you.
• Highlight the skills you possess, and why this would make you a great asset.
• List your School/College/University.
• List any relevant qualifications to the role.

Your marketing experience

• Provide examples of the experience you have so far, keep this top level as your CV will allow the employer to read further information.

Short Example

Highly motivated, respected and creative marketing professional with an upper first class honours in Marketing from the University of Canterbury, and three years experience in the industry. I possess valuable experience working as Marketing Executive in a number of agencies. In my previous roles I was involved in planning, launching and analysing campaigns, curating content for a range of clients, social media management and email marketing. As a positive, enthusiastic and energetic individual, with excellent communication skills – both written and verbal, I strongly believe that I would be an asset to your team.

If you’re searching for a new marketing role, then you can review our other helpful resources for applying to a job in marketing:

Marketing Manager CV Template

• Marketing Executive Cover Letter Template

Related links

• How to Become a Marketing Manager
• Personal Statement Examples

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Marketing Personal Statement Examples

• 1 Personal Statement Example Links
• 2 Career Opportunities
• 3 UK Admission Requirements
• 4 UK Earnings Potential For Marketers
• 5 Similar Courses in UK
• 6 UK Curriculum
• 7 Alumni Network

Personal Statement Example Links

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Ever been captivated by the power of persuasion and the art of influencing consumer behaviour? Fascinated by the idea of developing and executing compelling marketing strategies to drive business growth?

If so, a degree in Marketing could be your ideal journey. This dynamic field equips you with the knowledge and skills to understand market needs, develop effective marketing campaigns, and analyse their impacts.

A Marketing degree in the UK offers a comprehensive understanding of the principles, strategies, and tools used in marketing. It is designed for those who are interested in understanding consumer behaviour, developing effective marketing strategies, and contributing to business growth.

Typically, a Bachelor’s degree in Marketing (BA or BSc) takes three years of full-time study, or four years if you opt for a sandwich course which includes a year in industry. Some universities also offer a four-year course with a foundation year for students who do not meet the standard entry requirements.

One of the key features of a Marketing degree is the emphasis on practical skills. Many courses include project work, case studies, and simulations, allowing students to apply the theories they have learned in real-world contexts. Work placements and internships are also common, providing students with valuable industry experience.

Career prospects for Marketing graduates are excellent. Graduates can work in a variety of roles within marketing, such as Marketing Executive, Digital Marketing Specialist, Brand Manager, Market Research Analyst, and many more. Some graduates may also choose to work in related fields such as sales, public relations, or advertising.

In addition, a Marketing degree can also serve as a stepping stone to further study. Graduates may choose to specialise in a particular area of marketing by pursuing a Master’s degree or a professional qualification from a body such as the Chartered Institute of Marketing.

👍 When writing a personal statement : Highlight your passion for the course, demonstrating your understanding of it. Use relevant personal experiences, coursework, or work history to showcase how these have fostered your interest and readiness for the course.

Career Opportunities

A degree in marketing can open up a variety of career opportunities in many different industries and sectors. Some of the most common career paths for marketing graduates include:

1. Advertising: Advertising professionals create and manage campaigns to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

2. Digital Marketing: Digital marketing professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organisation.

3. Public Relations: Public relations professionals create and manage campaigns to shape public opinion. They may work in agencies, media companies, or in-house for a business or organisation.

4. Market Research: Market research professionals analyse data to understand consumer behaviour and develop insights for businesses. They may work in agencies, media companies, or in-house for a business or organisation.

5. Brand Management: Brand management professionals create and manage campaigns to build and maintain the reputation of a brand. They may work in agencies, media companies, or in-house for a business or organisation.

6. Social Media: Social media professionals use digital channels to promote products and services. They may work in agencies, media companies, or in-house for a business or organization.

7. Sales: Sales professionals are responsible for generating revenue by selling products and services. They may work in agencies, media companies, or in-house

UK Admission Requirements

In order to be accepted into the University of Kent’s Marketing course, applicants must have achieved a minimum of ABB at A-Level or equivalent qualifications. Additionally, applicants must have a minimum of 5 GCSEs at grade C or above, including English Language and Mathematics.

This entry criteria is fairly standard when compared to other universities offering similar courses. Most universities require applicants to have achieved ABB or higher at A-Level or equivalent qualifications, as well as a minimum of 5 GCSEs at grade C or above. Some universities may also require applicants to have achieved a specific grade in a specific subject, such as a grade B in Mathematics or a grade A in English Language.

In addition to these entry requirements, applicants may also need to submit a personal statement, references, and/or a portfolio of work. This will vary from university to university.

UK Earnings Potential For Marketers

The average earnings for someone with a degree in marketing will vary depending on the individual’s experience, location, and the specific job they are pursuing. Generally speaking, the median salary for marketing professionals in the United Kingdom is £30,000 per year. However, salaries can range from £20,000 to £60,000 or more depending on the individual’s experience and the specific job they are pursuing.

Recent trends in the marketing job market have seen an increase in demand for digital marketing skills, such as search engine optimization, social media marketing, content marketing, and email marketing. As a result, individuals with experience in these areas tend to earn higher salaries than those without. Additionally, the demand for marketing professionals is expected to continue to grow in the coming years as businesses increasingly rely on digital marketing strategies to reach their target audiences.

Similar Courses in UK

Other university courses related to marketing include Business Management, Business Studies, and Economics. These courses all focus on understanding the principles of business and the economy, but they differ in their approach.

Business Management focuses on the practical application of business principles, such as strategic planning, operations management, and financial management.

Business Studies focuses on the theoretical aspects of business, such as the nature of competition, the structure of markets, and the role of government in the economy.

Economics focuses on the study of how individuals, businesses, and governments make decisions and how those decisions affect the economy as a whole. All of these courses provide a valuable foundation for a career in marketing, but they differ in their approach and focus.

UK Curriculum

The key topics and modules covered in a university course in marketing include:

• Introduction to Marketing: This module introduces students to the core concepts of marketing, including the 4Ps (Product, Price, Promotion, and Place), customer segmentation, market research, and the marketing mix.
• Consumer Behaviour: This module explores the factors that influence consumer decision-making, including psychological, cultural, and societal influences. It also covers topics such as consumer motivation, attitude formation, and consumer loyalty.
• Strategic Marketing: This module covers topics such as market segmentation, product positioning, and brand management. It also explores the role of marketing in the overall business strategy.
• Digital Marketing: This module covers the use of digital marketing tools such as search engine optimization (SEO), social media marketing, and email marketing.
• Advertising and Promotion: This module covers topics such as advertising strategy, media planning, and creative development.
• International Marketing: This module explores the challenges and opportunities of marketing in a global context. It covers topics such as market entry strategies, cultural differences, and global marketing campaigns.

Practical work and hands-on experience are important part of a university course in marketing. Students will be expected to complete a range of assignments, such as market research projects, advertising campaigns, and digital marketing campaigns. They may also be required to participate in group projects, such as creating a marketing plan for a business.

Alumni Network

One notable alum from the University of Pennsylvania’s Marketing course is Jeff Weiner, the CEO of LinkedIn. Jeff graduated from the University of Pennsylvania in 1991 with a Bachelor of Science in Economics. After graduating, he went on to become a successful entrepreneur, investor, and executive.

At LinkedIn, Jeff has been instrumental in helping the company become one of the most successful professional networking sites in the world. He has led the company to become a leader in the digital marketing space, helping to connect professionals from all over the world.

The University of Pennsylvania offers a number of alumni events and networking opportunities for its marketing alumni. One of the most popular events is the annual Marketing Alumni Reception, which is held in the fall. At this event, alumni can network with other professionals in the field, as well as learn about new developments in the industry. Additionally, the university also hosts a number of other events throughout the year, such as the Marketing Career Fair, which is held in the spring.

The University of Pennsylvania also offers its alumni the opportunity to join the Penn Alumni Network, which provides access to exclusive resources, events, and networking opportunities. Through this network, alumni can stay connected with their peers and stay up to date with the latest news and developments in the marketing field.

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Marketing and business management personal statement example 1.

Ever since an early stage in my life, I have always worked hard to overcome challenges. This in turn influenced my passion for business. Business can be a risky and competitive industry, but having considered my most desired skills and interests, I know that I am ready to step into the world of business.

My passion for business has reinforced my decision and motivation to study business at a degree level. I am a creative, alert and hard working individual who can work intuitively with a pragmatic approach to studying, and for this reason I believe I can succeed in this course. I am keen to develop my knowledge in marketing as this is an interesting area of work for me. I also like to carry out my own research, and find out new points about business that I haven't come across yet.

I understand that marketing demands a fair degree of scientific thinking. And that it is a complex profession, requiring a broad understanding of technology, an awareness of how to analyse and understand data, plus a good grounding in a variety of other scientific and mathematical principles which I personally believe I have and this would enable me to progress and establish a good understanding.

Some of the modules that I have covered include Finance, Human Resources, Strategic Management and Marketing. With excellent understanding in these subjects that I have covered and an enthusiasm for knowledge, I am confident in my ability to progress further in business as I am keen to further my own skills in education.

I undertook a school-led work experience scheme at a business firm called Bridge Park in Wembley. Being an office-based job, I was able to further my organisational and interpersonal skills as I learnt the importance of professionalism in the work area and the day-to-day pressures of deadlines. During my time at Bridge Park, I recognised how businesses work with one another to gain profit.

During my secondary school life, I captained my football team from year 7-11. This improved my leadership abilities as I learnt how to organise the team, and understood the importance of teamwork, encouraging the players and improving team morale and spirit.

Being a successful captain, I always believed in a democratic team who could interact with each other, giving individual input from each of the members, and my role was to bring their ideas together and make final decisions. Being captain made me gain the understanding of commitment to the team and helping the team to a winning form.

I have been on various trips, one of which was a school trip to Egypt. It was an amazing experience, where I interacted with people from a different background. I was able to acknowledge and understand the values and norms of other cultures. This was thoroughly rewarding and I now have a deeper appreciation of diversity.

I am a believer of pro-actively trying to make a difference to world poverty and even in the current climates of recession I strongly believe that the developed countries have a duty to developing countries today. I'm currently donating monthly to Oxfam and have previously undertaken some volunteer work for the charity organisation, which provides domestic aid to developing countries.

During this time, I was able to help raise money to give aid to the children in Somalia. I found this experience very rewarding as I know that however little my efforts may seen, they have surely provided at least one child a better life. These efforts only strengthened my determination to work hard and achieve to the highest of my ability.

Making full use of the facilities we have in London, I am a regular attendee at my local gym and am a fanatic of sport, from hockey to basketball, but favouring football.

Having read a lot of media reviews on health and fitness and assessed the new approaches to health over the last few years, I am much more aware of the need to be positive about my health and understand the physical importance of taking care of your body and its effect on the mind, than ever before.

I intend to study at university and achieve a high class degree that will greatly help me to pursue my career plans in Business.

Profile info

This personal statement was written by bad_boy_g for application in 2009.

bad_boy_g's Comments

I'm coming to end of my personal statement i just wanted some thought from other people what they think and what i could improve!

Related Personal Statements

Tue, 09/12/2008 - 16:33

im applying for a marketing/advertising degree for 09 entry...still working on a new PS, thought they dont have anything on Advertising and only 3 Marketing statements > not really a gr8 amount of help from any of those...so Ive been reading through some of the Business ones.

So far, urs has really stood out Great statement :) in terms of covering all areas from academic achievements, work exp. extra cirricualar activities etc. while still showing u have a life!/are a well rounded person & without being too big-headed/waffling on/boring or using fancy words which look out of place n dnt rel8.. G00dluck, where have u applied so far?...

Wed, 10/12/2008 - 11:10

I've applied to Kent, nottingham trent, reading, brighton and worcester.! i havent yet sent my statement off going to send it off by today or tomorow what abt u where u applied?

yeh im just finishing up on

Thu, 11/12/2008 - 17:52

yeh im just finishing up on myne and hoping to send it off by tommorrow. I've summed it down to just 2 main unis that i want to go to - Hertfordshire and Northampton, but will probz add another thats in/around the london area maybe..

Very good! Affirmative,

Thu, 11/12/2008 - 21:53

Very good! Affirmative, confident and assertive!

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CV personal statement examples

If you want to secure job interview, you need a strong personal statement at the top of your CV.

Your CV personal statement is a short paragraph which sits at the very top of your CV – and it’s aim is to summarise the benefits of hiring you and encourage employers to read your CV in full.

In this guide I have included 17 CV personal statement examples from a range of professions and experience levels, plus a detailed guide of how to write your own personal statement that will get you noticed by employers

CV templates 

17 CV personal statement examples

To start this guide, I have included 10 examples of good personal statements, to give you an idea of how a personal statement should look , and what should be included.

Note: personal statements are generally used by junior candidates – if you are experienced, check out our CV profile examples instead.

Graduate CV personal statement (no experience)

Although this  graduate has no paid work experience, they compensate for it by showcasing all of the skills and knowledge the have gained during their studies, and demonstrating how they apply their knowledge in academic and personal projects.

When you have little or no experience, it’s important to draw out transferable workplace skills from your studies and extracurricular work, to showcase them to employers.

Graduate CV personal statement (part time freelance experience)

This candidate has graduated with a degree in biochemistry but actually wants to start a career in digital marketing after providing some digital freelance services to fund their studies.

In this case, they haven’t made much mention of their studies because they aren’t relevant to the digital marketing agencies they are applying to. Instead they have focused their personal statement around their freelance work and passion for the digital field – although they still mention the fact they are degree educated to prove their academic success.

School leaver CV personal statement (no experience)

This candidate is 16 years old and has no work experience whatsoever, but they compensate for this by detailing their academic achievements that relate to the roles they are applying for (maths and literacy are important requirements in finance and accountancy roles).

They also add some info on their extracurricular activities and school work-placements, to strengthen this student CV further.

    Top tips for writing a CV personal statement

• Thoroughly research the jobs and companies you are planning to apply for to identify the type of candidate they are looking for – try to reflect that in your personal statement
• Don’t be afraid to brag a little – include some of your most impressive achievements from education, work or personal life
• Focus on describing the benefits an employer will get from hiring you. Will you help them to get more customers? Improve their workplace? Save them time and money?
• If you have no work experience, demonstrate transferable workplace skills from your education, projects, or even hobbies

School leaver CV personal statement (part time experience)

Although this person has only just left school, they have also undertaken some part-time work in a call centre alongside their studies.

To make the most of this experience, they have combined their academic achievements with their workplace exposure in this personal statement.

By highlighting their GCSE results, summer programme involvement, work experience and expressing their ambitions to progress within sales, this candidate really makes an appealing case for hiring them.

College leaver CV personal statement (no experience)

This candidate has left college with good grades, but does not yet have any work experience.

To compensate for the lack of workplace exposure, they have made their A level results prominent and highlighted skills and experience which would benefit the employers they are targeting.

Any recruiter reading this profile can quickly understand that this candidate has great academic achievements, a passion for IT and finance and the ability to transfer their skills into an office environment.

College student CV personal statement (freelance experience)

As this student has picked up a small amount of freelance writing work during their studies, they have made sure to brag about it in their personal statement.

They give details on their relevant A level studies to show the skills they are learning, and boost this further by highlighting the fact that they have been applying these skills in a real-life work setting by providing freelance services.

They also include key action verbs that recruiters will be looking for , such as creative writing, working to deadlines, and producing copy.

Academic CV personal statement

Aside from junior candidates, the only other people who might use a personal statement, are academic professionals; as their CV’s tend to be more longer and detailed than other professions.

This candidate provides a high level overview of their field of study, length of experience, and the roles they have held within universities.

School leaver CV personal statement with and sports experience

Although this person has no work experience, they are still able to show employers the value of hiring them by selling their other achievements and explaining how they could benefit an organisation.

They expand on their sports club involvement to demonstrate their teamwork, leadership skills, communication and motivation, which are all important traits in the workplace, and will be looked upon favourably by recruiters and hiring managers.

They also draw upon their future plans to study business studies and take a part time job, to further prove their ambition and dedication.

History graduate CV personal statement

This history graduate proves their aptitude for both academic achievement and workplace aptitude by showcasing valuable skills from their degree and voluntary work.

They do this by breaking down the key requirements for each and showing how their skills could be beneficial for future employers, such as listening, communication, and crisis management.

They also describe how their ability to balance studies alongside voluntary work has not only boosted their knowledge and skills, but also given excellent time management and organisational skills – which are vital assets to any employer.

Law graduate CV personal statement

This legal graduate makes the most from their work university work placements by using it to bulk out the contents of their CV personal statement.

They include their degree to show they have the necessary qualifications for legal roles, which is crucial, but more importantly, they showcase how they applied their legal skills within a real-life work setting.

They give a brief overview of the types of legal professionals they have been working alongside and the type of work they have been carrying out – this is all it takes to get the attention of recruiters and show employers they have what it takes to fulfil roles in the legal sector.

Medical student CV personal statement

This medical student proves their fit for the role by showcasing the key skills they have gained from their studies and their work experience placements.

In just these few sentences, they are able to highlight the vast amount of experience they have across different disciplines in the industry, something which is particularly important in the medical sector.

As they have not graduated yet and are still studying, they have provided proof of their most recent grades. This can give the recruiter some indication as to the type of grade they could be graduating with in the near future.

Masters student CV personal statement

This masters student has started by specifying their area of study, in this case, accounting, and given details about the specific areas of finance they are most interested in. This can hint towards their career goals and passions.

They have then carefully listed some of the key areas of accounting and finance that they are proficient in. For example, business finance, advanced corporate finance and statistics.

They have also outlined some of the transferable skills needed for accounting roles that employers will be looking out for, such as communication, attention to detail and analytical skills.

Finance student CV personal statement

As this finance student has recently undertaken some relevant work experience, they’ve made sure to shout about this in their personal profile.

But more than this, they have included a list of some of the important finance skills they gained as a result of this work experience – for example, financial reporting, processing invoices and month-end reconciliations.

Plus, through power words and phrases such as ‘prevent loss’ and ‘ improve upon accuracy and efficiency’, they have also showcased how they can apply these skills in a workplace setting to benefit the potential employer.

Internship  CV personal statement

This digital marketing professional has started their personal profile by outlining their most relevant qualifications and work experience, most notably their freelance role as a content manager.

They have also provided examples of some of the key marketing skills that potential employers might be looking for, including very detailed examples of the platforms and tools they are proficient in – for example, LinkedIn, Twitter and Pinterest.

They have then closed their statement by giving a detailed description of the type of role or opportunity they are looking for. In this case, an in-house position in a marketing company.

Graduate career changer personal statement

Switching careers as a graduate can be tough. Especially when it comes to writing a personal statement that will attract employers in your new chosen field.

This candidate is looking to move from history teaching into journalism, so they have created a statement which briefly mentions their current workplace, but mainly focuses on highlighting transferable skills which are relevant to journalism. They achieve this by discussing the writing skills they use in their current role, and mentioning their hobby of writing – including some publications they have been featured in for extra brownie points.

Business management graduate personal statement

This business management proves their ability to work within a junior business management position by swiftly highlighting their impressive degree (to ensure it is not missed) and summarising some of the real-life experience they have gained in management during their university placements and volunteering. They do not let their lack of paid work experience, stop them demonstrating their valuable skills.

PhD graduate

PhD graduate roles attract a lot of competition, so it’s important that your CV contains a personal statement that will quickly impress and attract recruiters.

This candidate provides a short-but-comprehensive overview of their academic achievements, whilst demonstrating their exceptional level of knowledge in research, languages and publication writing.

By highlighting a number of skills and abilities that are in high-demand in the academic workplace, this CV is very likely to get noticed and land interviews.

How to write a personal statement for your CV

Now that you’ve seen what a personal statement should look like and the type of content it should contain, follow this detailed guide to one for your own CV – and start racking those interviews up.

Guide contents

What is a CV personal statement?

Cv personal statement or cv profile, personal statement format, what to include in a cv personal statement.

• Personal statement mistakes

How to write persuasively

A personal statement is a short paragraph at the top of your CV which gives employers an overview of your education, skills and experience

It’s purpose is to capture the attention of busy recruiters and hiring managers when your CV is first opened – encouraging them to read the rest of it.

You achieve this by writing a tailored summary of yourself that explains your suitability for the roles you are applying for at a very high level, and matches your target job descriptions .

One question candidates often ask me is , “what is the difference between a personal statement and a CV profile?”

To be honest, they are almost the same – they are both introductory paragraphs that sit at the top of your CV… but there are 2 main differences

A personal statement tends to be used more by junior candidates (graduates, school leavers etc.) and is relatively long and detailed.

A CV profile tends to be favoured by more experienced candidates , and is shorter in length than a personal statement.

Note: If you are an experienced candidate, you may want to switch over to my CV profile writing guide , or example CV profiles page.

To ensure you grab recruiters’ attention with your personal statement, lay it out in the following way.

Positioning

You need to ensure that your personal statement sits at the very top of your CV, and all of it should be totally visible to readers, without the need to scroll down the page.

Do this by reducing the top page margin and minimising the space taken up by your contact details.

This will ensure that your whole personal statement can be seen, as soon as your CV is opened.

We have a Word CV template which can help you to get this right.

Size/length

Your personal statement needs to contain enough detail to provide an introduction to your skills and knowledge, but not so much detail that it bores readers.

To strike the right balance, anything between 8-15 lines of text is perfect – and sentences should be sharp and to-the-point.

As with the whole of your CV or resume , your personal statement should be written in a simple clean font at around size 10-12 to ensure that it can be read easily by all recruiters and employers.

Keep the text colour simple , ensuring that it contrasts the background (black on white is best) and break it into 2 or even 3 paragraphs for a pleasant reading experience.

It should also be written in a punchy persuasive tone, to help you sell yourself and increase your chances of landing interviews , I cover how to do this in detail further down the guide.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional CV templates and pre-written content for every industry.

Once you have the style and format of your personal statement perfected, you need to fill it with compelling content that tells recruiters that your CV is worth reading.

Here’s what needs to go into your personal statement…

Before you start writing your personal statement, it’s crucial that you research your target roles to find out exactly what your new potential employers are looking for in a candidate.

Run a search for your target jobs on one of the major job websites , look through plenty of adverts and make a list of the candidate requirements that frequently appear.

This research will show you exactly what to include in your personal statement in order to impress the recruiters who will be reading it.

Education and qualifications are an important aspect of your personal statement, especially if you are a junior candidate.

You should highlight your highest and most relevant qualifications, whether that is a degree, A levels or GCSEs. You could potentially go into some more detail around modules, papers etc. if they are relevant to the roles you are applying for.

It’s important that you discuss the experience you have gained in your personal statement, to give readers an idea of the work you are comfortable undertaking.

This can of course be direct employed work experience, but it doesn’t have to be.

You can also include:

• School/college Uni work placements
• Voluntary work
• Personal projects
• Hobbies/interests

As with all aspects of your CV , the content should be tailored to match the requirements of your target roles.

Whilst discussing your experience, you should touch upon skills used, industries worked in, types of companies worked for, and people you have worked with.

Where possible, try to show the impact your actions have made. E.g . A customer service agent helps to make sales for their employer.

Any industry-specific knowledge you have that will be useful to your new potential employers should be made prominent within your personal statement.

For example

• Knowledge of financial regulations will be important for accountancy roles
• Knowledge of IT operating systems will be important for IT roles
• Knowledge of the national curriculum will be important for teachers

You should also include some information about the types of roles you are applying for, and why you are doing so. Try to show your interest and passion for the field you are hoping to enter, because employers want to hire people who have genuine motivation and drive in their work.

This is especially true if you don’t have much work experience, as you need something else to compensate for it.

CV personal statement mistakes

The things that you omit from your personal statement can be just as important as the things you include.

Try to keep the following out of your personal statement..

Irrelevant info

Any information that doesn’t fall into the requirements of your target roles can be cut out of your personal statement. For example, if you were a professional athlete 6 years ago, that’s great – but it won’t be relevant if you’re applying to advertising internships, so leave it out.

Generic clichés

If you are describing yourself as a “ dynamic team player with high levels of motivation and enthusiasm” you aren’t doing yourself any favours.

These cliché terms are vastly overused and don’t provide readers with any factual details about you – so keep them to a minimum.

Stick to solid facts like education, skills , experience, achievements and knowledge.

If you really want to ensure that your personal statement makes a big impact, you need to write in a persuasive manner.

So, how do you so this?

Well, you need to brag a little – but not too much

It’s about selling yourself and appearing confident, without overstepping the mark and appearing arrogant.

For example, instead of writing.

“Marketing graduate with an interest in entering the digital field”

Be creative and excite the reader by livening the sentence up like this,

“Marketing graduate with highest exam results in class and a passion for embarking on a long and successful career within digital”

The second sentence is a much more interesting, makes the candidate appear more confident, throws in some achievements, and shows off a wider range of writing skills.

Quick tip: A poorly written CV will fail to impress recruiters and employers. Use our quick-and-easy CV Builder to create a winning CV in minutes with professional templates and pre-written content for every industry.

Your own personal statement will be totally unique to yourself, but by using the above guidelines you will be able to create one which shows recruiters everything they need.

Remember to keep the length between 10-20 lines and only include the most relevant information for your target roles.

You can also check our school leaver CV example , our best CV templates , or our library of example CVs from all industries.

Good luck with the job hunt!

• Find a company

Make your mark: How to build a personal brand for the job hunt

Apr 22, 2024

Senior Editor at Welcome to the Jungle

“It’s not what you know, but who you know.” This cliché phrase traditionally used to describe navigating the job market is being rivaled by a new maxim: “It’s not who you know, but who knows you.” The shift comes as personal branding is taking over today’s professional realm—the golden ticket for those wanting to stand out on the job hunt and make themselves seen. Personal branding, as explained by Lab expert Brianna Doe , isn’t just about having an online profile or a catchy tagline; it’s the strategic crafting of your personal credibility and digital presence. From amplifying your expertise to establishing yourself as a thought leader in your field, personal branding can help you make your name and capabilities known and respected even in circles you’ve yet to enter.

Job hunters today are faced with a challenging reality: in a market teeming with talent, a robust resume and impressive achievements are no longer enough. The real game-changer? A distinctive personal brand that acts as your ambassador, speaking volumes about your expertise and ethos. This approach not only breaks down barriers to entry but also opens up a realm of opportunities that traditional job-hunting methods might miss. In a world where visibility and credibility are currencies, building a personal brand has transitioned from a nice-to-have to a must-have—a powerful tool when navigating the complexities of the job market and carving out a niche for yourself.

So, how can a strong personal brand help you land a job and craft a career that resonates with your personal vision and values ?

The power of personal branding: More than just a resume

It’s no secret to job hunters today that with every job posting comes hundreds of applications, meaning that standing out from the crowd becomes a crucial part of the job search. This is where the power of a strong personal brand becomes undeniable. Beyond a sheet of paper listing your accomplishments, your personal brand is a vibrant, living testament to who you are, what you stand for, and what you bring to the table. According to Doe, it’s your ticket being seen and being remembered.

Here are the key advantages of cultivating a strong personal brand:

• Differentiation from other candidates: Imagine a room full of people wearing grey; the one in vibrant red is bound to catch your eye. Similarly, in a pool of candidates, your personal brand is your unique color in a monochrome world. It articulates the special value you bring to the table—be it your original problem-solving skills, your knack for digital innovation, or your commitment to sustainability —and sets you apart from the sea of applicants. According to Doe, it’s about “what you do how you do it.”
• Increased visibility and opportunities: A well-established personal brand does more than elevate your profile; it magnetizes opportunities towards you. With a compelling digital presence , you’re not just another name in the applicant list but a known entity in your industry. This visibility can lead to recruiters reaching out directly, invitations to attend or speak at industry events, or collaborations that can propel your career forward. A successful personal brand will “do the work with you or for you even as you sleep,” Doe shares.
• Building trust and credibility: Trust is currency in the professional world, and a personal brand built on authenticity and expertise is a vault of it. When potential employers or collaborators can see your thought leadership in action—be it through insightful LinkedIn posts, a compelling personal blog, or engaging talks—they begin to trust your expertise before they’ve even met you. This pre-established trust can streamline hiring decisions, opening doors to roles that demand high levels of responsibility and autonomy.

Incorporating these elements into your job hunt strategy transforms the process from a passive submission of applications to an active campaign of self-promotion . It’s about making yourself not just a candidate, but the candidate, by spotlighting your strengths and value. “Building a digital presence allows you to expand your reach [and] amplify your own voice, your expertise,” says Doe.

A step-by-step blueprint for crafting your personal brand

The journey to constructing a robust personal brand comes down to articulating who you are, what makes you distinct, and how your unique blend of skills, experiences, and values aligns with the professional world you aim to thrive in. Let’s walk through the essential steps to build and communicate a killer personal brand.

Step 1: Set clear goals

Why do you want to build a personal brand? When job hunting, Doe advises setting goals to better navigate the creation of your personal brand. “What are key performance indicators or KPIs that you’ll be looking for? is it more networking calls, more interviews, more connections with hiring managers and open roles? Understand what your goals are and how you’ll gauge if you’re on the right track,” she explains. By setting goals at the beginning of your personal branding journey, you’ll be able to both keep yourself accountable and measure if and where you’ve been successful.

Step 2: Identify your Unique Value Proposition (UVP)

You may be familiar with this term if you work in marketing , but identifying your unique value proposition is the cornerstone of your personal brand. Your UVP is a clear statement that describes the benefit you provide, how you solve your audience’s needs, and what distinguishes you from the competition. To uncover your UVP, Doe suggests a deep dive into your professional journey: “What sets you apart? Is it a non-traditional background [meaning] you bring a really diverse and fresh perspective? Is it really specific experience in this specific industry that you’re interviewing?” This introspection will guide you to a UVP that resonates with your target audience and positions you as a key player in your field.

Step 3: Ensure consistency across platforms

Your online presence is often the first point of contact with potential employers, collaborators, and your broader network . Therefore, consistency across your digital platforms—be it your resume, LinkedIn profile , or personal website—is crucial. Doe advises that your personal brand should tell a cohesive story, one that aligns your professional narrative across every touchpoint. This coherence ensures that your brand is easily recognizable and memorable, reinforcing your professional identity at every opportunity.

Step 4: Showcase your expertise through content creation

Content is the currency of personal branding. It’s how you demonstrate your expertise, share your insights, and contribute to conversations in your industry. Starting a blog, building a portfolio , or even sharing thoughtful posts on LinkedIn are effective ways to showcase your knowledge and skills. Doe explains that by leveraging your voice to display your proficiency, you can simultaneously engage with and add value to your community.

Building a personal brand is a dynamic and ongoing process. It demands authenticity, consistency, and a commitment to showcasing your professional self in the best possible light. By following these steps, you can create a stellar personal brand and set the stage for a career that’s both successful and deeply aligned with who you are.

Navigating the hazards: What to dodge in personal branding

With reward comes risk, and with the success of a great personal brand comes several pitfalls worth bearing in mind. These common missteps can undermine your efforts and tarnish your professional image, so it’s important to be aware of what could go wrong—anticipation is the best way to avoid these traps. Here are a few things Doe recommends keeping an eye out for as you build your personal brand.

Overpromising and underdelivering

A cardinal sin in the realm of personal branding is the disconnect between what you claim to offer and what you actually deliver. This misalignment not only erodes trust but can also severely damage your professional reputation. Doe highlights the importance of maintaining authenticity in your representations: “You don’t have to try and be somebody that you’re not. For example, if you’re really introverted and you try to act very extroverted online … you’ll try and come across as really outgoing and really bubbly, and then you get into the role and that’s just not how you work.” Ensuring that your online claims are backed by real competence is key to building long-lasting professional relationships.

To avoid this pitfall:

• Conduct regular self-audits to ensure your claims accurately reflect your current skills and achievements.
• Embrace continuous learning and development to genuinely enhance your expertise.

Inauthenticity

Inauthenticity can emerge when individuals attempt to present an idealized version of themselves that does not align with their true nature. This can disconnect potential employers or collaborators who value authenticity. Doe addresses this concern directly, saying, “Authenticity really boils down to what you’re comfortable sharing that’s real about you. So if you keep that lens on it, it’s okay if you don’t want to share everything about your personal life or everything about the ups and downs of your career journey.” Being genuine fosters stronger connections and builds trust with your audience. To maintain authenticity, make sure to:

• Share genuine experiences and lessons learned, including challenges and how you overcame them.
• Let your true personality shine through your content, allowing your audience to connect with the real you.

Neglecting offline networking

While online platforms offer great avenues for personal branding, ignoring face-to-face interactions can be a significant oversight. Doe emphasizes the importance of offline networking as part of a comprehensive branding strategy: “Networking is the most important part of building a personal brand—more important than the content that you create and share.” She suggests leveraging in-person interactions to deepen connections made online and to build new ones that are strengthened by the personal touch only face-to-face interactions can offer. To integrate offline networking into your job search strategy:

• Attend industry conferences, workshops, and meetups to connect with peers and leaders in your field.
• Volunteer for professional organizations or events, showcasing your skills and commitment to your industry.

Doe concludes that while building a personal brand, it’s crucial to maintain a balance between online activities and real-world interactions. This approach ensures your personal brand is not only visible but also genuine and deeply connected to your professional goals. By avoiding these pitfalls, you ensure your personal brand remains a true and effective representation of your professional identity.

Mastering your personal brand

Elevating and sustaining a personal brand is indeed an ongoing journey, emphasizing adaptability, continuous improvement, and strategic communication. It’s particularly crucial during pivotal moments like job interviews and career switches. Here, Doe shares her insights on how to manage your personal brand effectively.

Maintaining and evolving your brand

As your career progresses, your personal brand should dynamically evolve to reflect your developing skills, experiences, and professional goals. Doe advises on the importance of staying relevant and adaptable: “Even if you have to cut back on your time spent building it now, you should still maintain it and you should still be networking,” she suggests. This indicates the necessity of keeping your brand active and engaged, regardless of your current employment status. To keep your brand vibrant and relevant:

• Schedule quarterly reviews of your digital profiles and portfolio to ensure they align with your current professional path.
• Engage with emerging trends and conversations in your industry to keep your content fresh and insightful.

Communicating your brand in job interviews

A job interview is a critical opportunity to verbalize and personalize your personal brand. It’s about more than just conveying your qualifications; it’s about storytelling and showing how your unique experiences and skills align with the needs and culture of the potential employer. Doe emphasizes the strategic use of personal branding in interviews: “Your content and your personal brand should be enough to get you in the door and get you those conversations,” pointing out that the groundwork laid by your personal brand can significantly ease the interview process by establishing familiarity and credibility before you even speak. Effective strategies include:

• Articulating your unique value proposition clearly, demonstrating how it aligns with the company’s needs and culture.
• Sharing stories that exemplify your skills and achievements, making your brand memorable and engaging.

Utilizing feedback to refine your brand

Feedback is an invaluable resource for refining and strengthening your personal brand. It offers perspectives on how others perceive you and highlights potential areas for improvement. “It’s a pitfall that I’ve seen [when] people treat it like a career journal, which is fine if you’ve come to terms with that, but it’s important to make that decision before you start posting. How honest do I want to be and what do I want to portray online when it comes to my job search?” Doe notes. This reflection on feedback helps to ensure your brand remains authentic and aligned with your professional persona. To effectively utilize feedback:

• Seek out feedback from trusted colleagues, mentors, and your online audience.
• Reflect on recurring themes in feedback to identify areas for enhancement.

Embracing these strategies—continuous adaptation, effective communication during interviews, and proactive use of feedback—will allow you to maintain the vitality of your personal brand and enhance its impact, making you a more compelling candidate and a recognized thought leader in your field.

Personal branding on the job hunt: Key takeaways

When mastered, personal branding can significantly impact your experience on the job hunt. Whether you’re exploring this tool for the first time or looking to improve your personal branding strategy, here are four key things to keep in mind:

• Your personal brand can set you apart: A strong personal brand increases your visibility to potential employers, making landing that first interview easier than ever. It defines you in a sea of candidates, highlighting your unique skills and values in vivid color.
• Build trust and establish credibility effortlessly: By showcasing your expertise and consistency, your personal brand acts as a beacon of trust, often securing confidence from prospective employers before you even meet. This credibility can open doors to opportunities that once seemed beyond reach.
• Embrace the evolution of your brand: As your career advances, so should your personal brand. Regularly refine your brand based on constructive feedback and shifting career goals to keep it as dynamic and vibrant as your professional journey.
• Balance your online presence with real-world interactions: The synergy between your digital persona and your in-person engagements enriches your brand. This holistic approach deepens connections and solidifies your standing as a genuine, approachable professional.

Think of personal branding as your own professional epic. It’s your tool to actively shape how the world perceives you and understands your unique experiences. By building and refining a powerful personal brand, you can transform your job search like never before!

Photo: Welcome to the Jungle

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Senior Executive Director, Marketing & Communications (Hybrid)

How to apply.

To be considered for this role a cover letter along with links to your portfolio showcasing your work is required. When submitting your application materials, please be sure to upload your cover letter and resume as one document, as there are system limitations when uploading more than one document.

Also, please be aware that you must be eligible to work in the United States without requiring university sponsorship for continued employment to be considered.

We will be hosting an information session on May 3rd from 2pm-3pm where we will provide pertinent information that will be helpful to know as you look to apply for this opportunity. 

To register for the information session, please email Elizabeth Devlin at [email protected] to be added to the invitee list.

Note: While work arrangements are flexible, all new employees are expected to be in commutable distance to campus.

As the Senior Executive Director, Marketing and Communications you will lead the marketing and communications initiatives for the Office of University Development (OUD). You'll provides leadership in integrated brand management for overall messaging in OUD. In collaboration with the other members of the OUD Leadership Team, you will propel the core communication and promotion of a culture of philanthropy at the University of Michigan. You will integrate into the university-wide Marketing and Communications community and ensure that development is consistently and effectively represented.

You will report to: Associate Vice President for Development, Campaign Strategy & Initiatives

Who will Report to you: Senior Director of Strategic Marketing & Communications, Director of Creative Marketing, Director of Digital Marketing, Administrative Specialist

Please click here to review the full job description.

Why Work at Michigan?

In addition to a career filled with purpose and opportunity, The University of Michigan offers a comprehensive benefits package to help you stay well, protect yourself and your family and plan for a secure future. Benefits include:

• Generous time off
• A retirement plan that provides two-for-one matching contributions with immediate vesting
• Many choices for comprehensive health insurance
• Life insurance
• Long-term disability coverage
• Flexible spending accounts for healthcare and dependent care expenses

Responsibilities*

OUD Marketing: strategy and creative development: 40%

• Define objectives and strategies in collaboration with development colleagues
• Develop marketing plans based on a deep understanding of marketing, media and production principles
• Generate new ideas to raise funds for the university, steward donors, and/or enhance the U-M development community
• Liaise across OUD and university partners to build relationships and deliver expertise
• Develop and present consistent, timely reporting on internal goals
• Leaders & Best magazine, newsletter and social platforms
• Provide leadership for Donor Digital Experience site ( giving.umich.edu ) content
• DevConnect - the development community's internal communication tool in collaboration with OUD's Organizational Strategy team
• Work in partnership with Office of the Vice President for Communications (and university agency of record) on university branding and its extension into campaign branding
• Provide Marketing thought leadership for emerging market segments in collaboration with other OUD teams
• In partnership with the University & Development Events (UDE) team and other stakeholders, provide creative consultation to engage donors at OUD-sponsored special events

OUD Communications: strategy and creative development - 30%

• University Communications
• External Communications
• Develop content for marketing and communications materials
• Ensure an effective diversity, equity and inclusion (DEI) lens is applied to all communication and approach to work

Departmental Leadership - 25%

• Collaborate with SCUs to extend and amplify that strategy
• Maintain and prioritize the investment of OUD marketing budget
• Provide staff coaching, mentoring, and professional development opportunities that increase capabilities and create an environment of engagement
• Serve as a member of the OUD Leadership Team

Other Tasks as Assigned - 5%

• University marketing
• Serve as OUD liaison to various schools, colleges and units across the institution

Required Qualifications*

• Bachelor's degree required.
• 7+ years of applicable experience in management and marketing, communications, journalism, or public relations.
• Commitment to fostering a positive team environment with an emphasis on diversity, equity and inclusion.
• Advanced knowledge of current and emerging marketing trends and best practices, such as expanded use of internet and web resources.
• Advanced market research, analytical, and problem recognition, avoidance and resolution skills.
• Advanced skills in strategic planning, effectively organizing resources and setting and establishing team goals.
• Extensive experience with crafting, presenting and sharing a message in an imaginative and creative way that is part of a well-orchestrated process for generating revenue and building and strengthening relationships with constituents.
• Excellent interpersonal and communication skills (both oral and written),and an ability to engage with university executive leadership, donors, and constituents in a social and professional setting.

Application Deadline

Although the posting end date may indicate otherwise, this job may be filled and closed any time after a posting duration of seven calendar days.

U-M EEO/AA Statement

The University of Michigan is an equal opportunity/affirmative action employer.

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