the handbook for focus group research

• Find My Rep

You are here

The Handbook for Focus Group Research

• Thomas L Greenbaum
• Description

New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries; the physician and general practitioner focus group - a much sought-after segment for market research in the 1990s by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.   Focus Groups An Overview

"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators." 

Select a Purchasing Option

Order from:.

• VitalSource
• Amazon Kindle
• Google Play

SAGE Research Methods is a research methods tool created to help researchers, faculty and students with their research projects. SAGE Research Methods links over 175,000 pages of SAGE’s renowned book, journal and reference content with truly advanced search and discovery tools. Researchers can explore methods concepts to help them design research projects, understand particular methods or identify a new method, conduct their research, and write up their findings. Since SAGE Research Methods focuses on methodology rather than disciplines, it can be used across the social sciences, health sciences, and more.

With SAGE Research Methods, researchers can explore their chosen method across the depth and breadth of content, expanding or refining their search as needed; read online, print, or email full-text content; utilize suggested related methods and links to related authors from SAGE Research Methods' robust library and unique features; and even share their own collections of content through Methods Lists. SAGE Research Methods contains content from over 720 books, dictionaries, encyclopedias, and handbooks, the entire “Little Green Book,” and "Little Blue Book” series, two Major Works collating a selection of journal articles, and specially commissioned videos.

We will keep fighting for all libraries - stand with us!

Internet Archive Audio

• This Just In
• Grateful Dead
• Old Time Radio
• 78 RPMs and Cylinder Recordings
• Audio Books & Poetry
• Computers, Technology and Science
• Music, Arts & Culture
• News & Public Affairs
• Spirituality & Religion
• Radio News Archive

• Flickr Commons
• Occupy Wall Street Flickr
• NASA Images
• Solar System Collection
• Ames Research Center

• All Software
• Old School Emulation
• MS-DOS Games
• Historical Software
• Classic PC Games
• Software Library
• Kodi Archive and Support File
• Vintage Software
• CD-ROM Software
• CD-ROM Software Library
• Software Sites
• Tucows Software Library
• Shareware CD-ROMs
• Software Capsules Compilation
• CD-ROM Images
• ZX Spectrum
• DOOM Level CD

• Smithsonian Libraries
• FEDLINK (US)
• Lincoln Collection
• American Libraries
• Canadian Libraries
• Universal Library
• Project Gutenberg
• Children's Library
• Biodiversity Heritage Library
• Books by Language
• Additional Collections

• Prelinger Archives
• Democracy Now!
• Occupy Wall Street
• TV NSA Clip Library
• Animation & Cartoons
• Arts & Music
• Computers & Technology
• Cultural & Academic Films
• Ephemeral Films
• Sports Videos
• Videogame Videos
• Youth Media

Search the history of over 866 billion web pages on the Internet.

Mobile Apps

• Wayback Machine (iOS)
• Wayback Machine (Android)

Browser Extensions

Archive-it subscription.

• Explore the Collections
• Build Collections

Save Page Now

Capture a web page as it appears now for use as a trusted citation in the future.

Please enter a valid web address

• Donate Donate icon An illustration of a heart shape

The handbook for focus group research

Bookreader item preview, share or embed this item, flag this item for.

• Graphic Violence
• Explicit Sexual Content
• Hate Speech
• Misinformation/Disinformation
• Marketing/Phishing/Advertising
• Misleading/Inaccurate/Missing Metadata

plus-circle Add Review comment Reviews

Better World Books

DOWNLOAD OPTIONS

No suitable files to display here.

IN COLLECTIONS

Uploaded by Lotu Tii on December 14, 2011

SIMILAR ITEMS (based on metadata)

The Handbook for Focus Group Research

• Thomas L Greenbaum

"Always the leader in spotting crucial trends, Thomas L. Greenbaum was the first professional focus group moderator to speak out and give a wake-up call to the qualitative research industry about the sweeping implications of video conferencing technology. . . . His writing provides a comprehensive exposition on how to optimize this important development with solid tips and recommendations for client users and moderators." 

The handbook for focus group research

By thomas l. greenbaum.

• 0 Want to read
• 0 Currently reading
• 0 Have read

My Reading Lists:

Use this Work

Create a new list

My book notes.

My private notes about this edition:

Check nearby libraries

• Library.link

Buy this book

This edition doesn't have a description yet. Can you add one ?

Previews available in: English

Showing 5 featured editions. View all 5 editions?

Add another edition?

Book Details

Published in.

New York, Oxford

Edition Notes

First published 1987 by D. C. Heath.

Classifications

The physical object, community reviews (0).

• Created November 3, 2008
• 4 revisions

Wikipedia citation

Copy and paste this code into your Wikipedia page. Need help ?

Uh-oh, it looks like your Internet Explorer is out of date. For a better shopping experience, please upgrade now.

  Javascript is not enabled in your browser. Enabling JavaScript in your browser will allow you to experience all the features of our site.    Learn how to enable JavaScript on your browser

The Handbook for Focus Group Research / Edition 1 available in Paperback , eBook

The Handbook for Focus Group Research / Edition 1

• SHIP THIS ITEM Qualifies for Free Shipping Instant Purchase

Available within 2 business hours

Temporarily Out of Stock Online

Please check back later for updated availability.

New chapters discuss the technology revolution and its relevance to focus group research, with particular reference to the strengths and weaknesses of video conferencing and the Internet; the globalization of focus groups and the need to understand the major differences between focus group research in different countries, and how to compare results across national boundaries. Included are the physician and general practitioner focus group – a much sought-after segment for market research in the 1990's by drug companies; and what to do about the persistent weaknesses in the focus group process caused by ineffective management of field services, unacceptable recruiting, lack of thoroughness in rescreening and lack of professionalism in general.

Product Details

Table of contents, related subjects, customer reviews.

The Focus Group Research Handbook

The Bottom Line

ISSN : 0888-045X

Article publication date: 1 September 1999

• Qualitative techniques
• Market research

Edmunds, H. (1999), "The Focus Group Research Handbook", The Bottom Line , Vol. 12 No. 3, pp. 46-46. https://doi.org/10.1108/bl.1999.12.3.46.1

Emerald Group Publishing Limited

A subject of growing interest for librarians is evaluation. Focus groups are one way to do qualitative evaluation. This book is designed to assist two groups ‐‐ first of all, the layperson who wants to know enough about focus groups to be able to intelligently contract with a professional marketing research group and the second, the person who has little experience and needs guidelines for conducting a focus group. This book is easy to understand and gives sound advice.

The first chapter explains focus groups ‐‐ what they can accomplish, the general design, the pros and cons and variations on the standard focus group such as an Internet focus group. The second chapter discusses the screener questionnaire with sample questionnaires. This is the way to identify focus group participants that meet the established criteria. Chapter three discusses the facility to be used for the focus group and such issues as audiotaping and videotaping.

The role of the moderator is discussed in chapter four. All aspects of this important role are covered including how to introduce the participants to the focus group, how to conduct the focus group, skills required and techniques that can be used.

Evaluating the focus group is discussed in chapter five. This includes how to write the report and tools for analysis such as audio or videotapes and transcripts. Other focus group situations are discussed in chapter seven such as how to do focus groups with children and teens, focus groups with senior citizens and focus groups with participants from other cultures. Finally there are chapters on whether to do it yourself and on the ethics involved in focus group implementation.

Three appendices offer concrete examples of focus group screener questionnaires, focus group discussion guides and executive summary reports. An excellent introduction well sets the stage for the work.

Related articles

We’re listening — tell us what you think, something didn’t work….

Report bugs here

All feedback is valuable

Please share your general feedback

Join us on our journey

Platform update page.

Visit emeraldpublishing.com/platformupdate to discover the latest news and updates

Questions & More Information

Answers to the most commonly asked questions here

New clinic for treatment-resistant depression opens at UC Davis Health

Esketamine and transcranial magnetic stimulation are options for the 1 in 3 people who don’t respond to standard treatments

The UC Davis Department of Psychiatry and Behavioral Sciences opened its new Advanced Psychiatric Therapeutics (APT) Clinic this week. Located at the Ambulatory Care Center on the Sacramento campus, the facility is dedicated to treating patients with treatment-resistant depression.

“Depression is, unfortunately, a common and potentially devastating illness, and it's becoming more common each year in the United States,” said Katharine Marder , a psychiatrist at UC Davis Health who specializes in treatment-resistant depression. “While medications and talk therapy are effective treatments for many people, we also know that one in three people with depression won't respond to those standard treatments.”

The APT Clinic offers two new treatment options: transcranial magnetic stimulation ( TMS ) and esketamine nasal spray .

TMS is a non-invasive treatment that uses gentle pulses of magnetic fields to stimulate nerve cells in the brain. It works differently than standard antidepressant medications, like serotonin reuptake inhibitors (SSRIs), but without their undesirable side effects such as weight changes and sexual dysfunction.

Esketamine (brand name Spravato ®) is a nasal spray derived from ketamine. Ketamine is thought to improve symptoms of depression by helping to restore connections between nerve cells in the brain. Esketamine is administered under supervision in a clinic due to the potential for side effects including sedation or dissociation.

Both options treat major depressive disorder and have good response rates. Compared to standard medications for depression, which can take weeks to months for patients to see improvements, the results with esketamine can be rapid, with some patients feeling improvement within days.

“As a provider, it's sad and frustrating when you have patients who have been depressed and are not getting better,” said Debra Kahn , director of the new clinic and a professor and clinical psychiatrist in the Department of Psychiatry and Behavioral Sciences. “It's exciting to have these new treatment options, and it makes us feel hopeful that we can help people that we haven’t been able to help before.”

Candidates for these treatments are adults who have tried two other antidepressants without significant improvement. Physicians work with patients to determine eligibility and to discuss the risks and benefits of each before formulating a treatment plan.

For TMS, patients generally receive daily treatments for the first six weeks, followed by a three-week taper phase in which the frequency is gradually reduced to once per week before treatment is completed. Treatment durations generally last from five minutes to 30 minutes, depending on the protocol prescribed for the individual patient.

For esketamine, patients will generally receive treatment twice weekly for the first month, once weekly for the second month, and once every one to two weeks for maintenance treatment. During their visit to the clinic, patients self-administer the nasal spray and then spend a couple of hours in a relaxing environment while the medication takes effect.

New location in 2025

The clinic’s home in the Ambulatory Care Center is temporary. UC Davis Health has leased a 15,000-square-foot permanent space at the Cannery Business Park in East Sacramento, about a mile from UC Davis Medical Center.

The larger facility in the Cannery is undergoing a $20 million renovation and is expected to open next year. It will provide the ability to treat more patients and for patients to participate in clinical trials, including psychedelics as a treatment for depression.

“The treatment options for mental health disorders like depression were very limited for many years,” said Helen C. Kales , chair of the Department of Psychiatry and Behavioral Sciences. “But that is changing. We are entering a new era for psychiatry, with promising new medications and treatment options. We are excited to be offering esketamine and TMS for our patients and look forward to offering other new and effective treatments in the future at our new location.”

In addition to Kales, Kahn, and Marder, the TMS-certified psychiatrists providing treatment at the new clinic are John Onate , Lorin Scher , Amy Barnhorst , James Alan Bourgeois and Manpreet Singh . Additional members of the care team include Matthew Settle, a psychiatric nurse practitioner; Donna McDonald, a nurse manager; and Leticia Diaz and Mary Lomu Lilomaiava, TMS technicians.

Explore related topics

Lecture to focus on antidepressants, pregnancy and neurodevelopment

Mindfulness group now enrolling parents of children with autism, ADHD and more

‘Trailblazer’: Becker’s honors UC Davis for ‘great psychiatry and mental health programs’

Connect with us.

The Ohio State University

• BuckeyeLink
• Search Ohio State

Graduate Student Spotlight Story: Rosalie Connell

Get to know the people of Ohio State University's Department of Biomedical Engineering (BME) through our series of Spotlight Stories. Read what our BME folks are up to-- you might learn about our labs' latest research, our faculty and their classes, our alumni and their careers, our postdoc's research, our student's research and their plans for the future, and more.