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50 MBA Essays That Got Applicants Admitted To Harvard & Stanford

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What Matters? and What More? is a collection of 50 application essays written by successful MBA candidates to Harvard Business School and Stanford Graduate School of Business

I sat alone one Saturday night in a boardroom in Eastern Oregon, miles from home, my laptop lighting the room. I was painstakingly reviewing a complex spreadsheet of household energy consumption data, cell by cell. ‘Why am I doing this to myself? For remote transmission lines?’…I felt dejected. I’d felt that way before, during my summer at JP Morgan, standing alone in the printing room at 3 a.m., binding decks for a paper mill merger that wouldn’t affect my life in the least.

That’s how an analyst at an MBB firm started his MBA application essay to Stanford Graduate School of Business. His point: In a well-crafted essay, he confronts the challenge of finding meaning in his work and a place where he can make a meaningful difference. That is what really matters most to him, and his answer to Stanford’s iconic MBA application essay helped get him defy the formidable odds of acceptance and gain an admit to the school.

Getting into the prestigious MBA programs at either Stanford Graduate School of Business or Harvard Business School are among the most difficult journeys any young professional can make.

NEARLY 17,000 CANDIDATES APPLIED TO HARVARD & STANFORD LAST YEAR. 1,500 GOT IN

This collection of 50 successful HBS and GSB essays, with smart commentary, can be downloaded for $60

They are two of the most selective schools, routinely rejecting nine or more out of every ten applicants. Last year alone, 16,628 candidates applied to both schools; just 1,520 gained an acceptance, a mere 9.1% admit rate.

Business school admissions are holistic, meaning that while standardized test scores and undergraduate transcripts are a critical part of the admissions process, they aren’t the whole story. In fact, the stories that applicants tell the schools in the form of essays can be a critical component of a successful application.

So what kinds of stories are successful applicants to Harvard and Stanford telling their admission officers? For the first time ever, a newly published collection of 50 of these essays from current MBA students at these two schools has been published. In ten cases, applicants share the essays they wrote in applying to both schools so you can see whether they merely did a cut-and-paste job or approached the task anew. The 188-page book, What Matters? and What More?, gains its title from the two iconic essay prompts at Harvard and Stanford.

THOUGHTFUL CRITIQUES OF THE ESSAYS

Stanford can easily boast having the most difficult question posed to MBA applicants in any given year: In 650 words or less, candidates must tell the school what matters most to them and why. Harvard gives applicants ample room to hang themselves, providing no word limit at all, “What more would you like us to know as we consider your candidacy?”

One makes this unusual collection of essays powerful are the thoughtful critiques by the founders of two MBA admissions consulting firms, Jeremy Shinewald of mbaMission and Liza Weale of Gatehouse Admissions. They write overviews of each essay in the book and then tear apart portions by paragraphs to either underline a point or address a weakness. The book became available to download for $60 a pop.

As I note in a foreword to the collection, published in partnership with Poets&Quants, the essay portion of an application is where a person can give voice to who they are, what they have achieved so far, and what they imagine their future to be. Yet crafting a powerful and introspective essay can be incredibly daunting as you stare at a blank computer screen.

APPLICANTS OPEN UP WITH INTIMATE STORIES THAT SHOW VULNERABILITY

One successful applicant to Harvard Business School begins his essay by conveying a deeply personal story: The time his father was told that he had three months to live, with his only hope being a double lung transplant. had to undergo a lung transplant. His opening line: “Despite all we had been through in recent years, I wasn’t quite sure what to expect when I asked my mother one summer evening in Singapore, ‘What role did I play during those tough times?’”

For this candidate to Stanford Graduate School of Business, the essay provided a chance to creatively engage admission readers about what matters most to him–equality-by cleverly using zip codes as a hook.

60605, 60606, 60607.

These zip codes are just one digit apart, but the difference that digit makes in someone’s life is unfathomable. I realized this on my first day as a high school senior. Leafing through my out-of- date, stained, calculus textbook, I kept picturing the new books that my friend from a neighboring (more affluent) district had. As college acceptances came in, I saw educational inequality’s more lasting effects—my friends from affluent districts that better funded education were headed to prestigious universities, while most of my classmates were only accepted by the local junior college. I was unsettled that this divergence wasn’t the students’ doing, but rather institutionalized by the state’s education system. Since this experience, I realized that the fight for education equality will be won through equal opportunity. Overcoming inequality, to ensure that everyone has a fair shake at success, is what matters most to me.

HOW AN APPLICANT TO BOTH SCHOOLS ALTERED HIS ESSAYS

Yet another candidate, who applied to both Harvard and Stanford, writes about being at but not fully present at his friend’s wedding.

The morning after serving as my friend’s best man, I was waiting for my Uber to the airport and—as usual—scrolling through my phone,” he wrote. “I had taken seemingly hundreds of photos of the event, posting in real time to social media, but had not really looked through them. With growing unease, I noticed people and things that had not registered with me the night before and realized I had been so preoccupied with capturing the occasion on my phone that I had essentially missed the whole thing. I never learned the name of the woman beside me at the reception. I could not recall the wedding cake flavor. I never introduced myself to my friend’s grandfather from Edmonton. I was so mortified that before checking into my flight, I turned my phone off and stuffed it into my carry-on.

The Stanford version of his essay is more compact. In truth, it’s more succinctly written and more satisfying because it is to the point. By stripping away all but the most critical pieces of his narrative, the candidate focuses his essay entirely on his central point: the battle of man versus technology.

Even if you’re not applying to business school, the essays are entertaining and fun to read. Sure, precious few are New Yorker worthy. In fact, many are fairly straightforward tales, simply told. What the successful essays clearly show is that there is no cookie-cutter formula or paint-by-the-numbers approach. Some start bluntly and straightforwardly, without a compelling or even interesting opening. Some meander through different themes. Some betray real personality and passion. Others are frankly boring. If a pattern of any kind could be discerned, it is how genuine the essays read.

The greatest benefit of reading them? For obsessive applicants to two of the very best business schools, they’ll take a lot of pressure off of you because they are quite imperfect.

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20 Great MBA Application Essay Samples (With Links)

Want to ace your MBA application? A stellar essay can be your golden ticket.

With elite business schools like Harvard and Stanford boasting acceptance rates as low as 10% and 6% respectively, every aspect of your application counts. While GPA and GMAT scores matter, your essay can be a game-changer. Recognizing its weight, we’ve gathered top-notch MBA essay samples, endorsed by admission committees from premier institutions. Dive in and let’s craft that standout application!

What is an MBA Application Essay?

An MBA application essay is a detailed write-up about your personal and professional goals and aspirations. It also explains how the MBA program will help you attain your objectives for the future. Your essay is your one shot to convince the admission committee to consider you for the initial interview.

What Admission Committee Look for in an MBA Essay?

• Academic ability
• Impressive work experience
• Career Course
• Authenticity of goals
• Competencies, leadership , dedication, challenges, and growth
• The right reason for pursuing an MBA
• Your compatibility with the culture in which the program is being offered

If you want to learn more, here is the complete guide on how admission committees process MBA applications.

20 Great MBA Applications Essays Samples

Now you have known that what makes a great MBA admission essay, the next step is to write one for yourself. Before writing, check out this list of expert-vetted MBA application essays that secured admissions to top-rated business schools in the world. Admission consultants have shared these samples and they can be helpful if you read and analyze them carefully. If you’re completely unsure about how to get started, there are also custom essay writing services that can help you structure your essay with the help of professional editors.

Sample 1: Leadership-focused MBA application essay

This sample is particularly focused on leadership traits. If your essay is about explaining your leadership quality experience, this sample is right up your alley. The best thing about the essay is that it is written in a simple, engaging, and humorous style. It defines a great experience in a very conversational style.

Sample 2: Self-focused MBA application essay 

If you are asked to write about your strengths, weaknesses, aims, and goals in your application essay, this sample will help you. The applicant who wrote this got accepted to the INSEAD business school. It doesn’t merely describe her strengths and weaknesses, but it presents a complete picture of herself as a person. It highlighted the events and incidents that shaped her personality.

Sample 3: Life-hardships-focused MBA application essay

If you want to explain your life’s hardships and the events that turned you into an ambitious person, this sample is for you. In this application essay, the candidate has defined three phases of his life and how he survived through each adversity. He beautifully explained why the MBA program is important to his future.

Sample 4: Continuous growth and learning-focused MBA application essay

This essay was submitted to Harvard Business School. The best thing about this piece is that the writer has explained her learning and professional development journey in a very sequential and engaging manner, which is truly admirable. A useful thing to remember about the MBA essays included in this list is that you can merge them into a single printable and perfectly formatted file with Sodapdf or another PDF editor. Having all of them stored in a single PDF is going to be quite helpful when it’s time to write your piece. But guess what? There are more examples to explore below, so let’s keep going…

Sample 5: Best MBA application essay for low scorers

Have a low GPA? What would you write about academics in an MBA essay to convince the admission committee? Do not overthink! MBA essay is not all about high achievements and sterling background. It is also an opportunity to atone for your past mistakes. This MBA essay was written by a student who obtained very low academic grades, yet got admitted to her desired business school. Her turning point? A powerful application essay.

Sample 6: A guitarist’s application essay for the MBA program

Suppose you are ambitious in a skill or profession that has nothing to do with the MBA program, yet you need the degree for certain reasons. How would you showcase that irrelevant skill in your MBA application essay? This sample essay will show how you how. A guitarist who got selected for the MBA program wrote this one. The applicant has intelligently defined his passion for guitar as a way of developing discipline, determination, leadership, and success. He explained how his passion affected his academics and how the guitar helped him cope with the challenges.

Sample 7: An engineer’s essay for MBA application

If you come from a technical or engineering background and have the ambition to pursue an MBA degree to boost your engineering career, this sample essay will help pave the way for you. This essay was submitted by a mechanical engineer to Harvard Business School. The writer explained how his engineering experience motivated him to pursue an MBA and how the program is important to his long-term goals.

Sample 8: Harvard Business School MBA essay

This essay was written by a candidate who got accepted to Harvard Business School. Check it out to know what the prestigious academic institution looks for in your essay.

Sample 9: Wharton Business School MBA essay

This essay has been honored as one of the best MBA essays ever received by the Wharton Business School in Pennsylvania. Check out the structure, organization, and flow, and adapt the same to your essay.

Sample 10: Columbia Business School MBA essay

The Columbia Business School’s admission committee shared this MBA essay. They explained why the applicant who wrote this was instantly accepted to the program and why they appreciated its content.

Sample 11: Stanford Graduate School of Business MBA essay

This essay was written by a candidate who got accepted to Stanford Business School for an MBA. If you are aiming to get your MBA at Stanford, this sample will give you a deep understanding of what convinces the esteemed school’s admission committee to accept applicants into their fold.

Sample 12: University of California Business School MBA essay

This sample was taken from a pool of successful MBA application essays submitted to the University of California business school. Read it carefully and analyze its structure, words, and substance before you compose your own fantastic MBA essay.

Sample 13: University of OXFORD business school MBA essay

If Oxford Business School is your target destiny for earning your MBA, then check out this outstanding application essay. The person who wrote it managed to grab the admission committee member’s attention.

Sample 14: London Business School MBA essay

This essay was written by a candidate who got accepted to the London Business School. The school’s admission consultant shared this sample as a reference to other MBA aspirants. This piece will specifically help you understand the tone, writing style, formatting, and overall flow of the MBA application essay that meets the school’s standards.

Sample 15: A goal-oriented MBA application essay

Sometimes the MBA admission portal may demand an essay specifically focused on your future goals. In such a case, you must be very sure about yourself and must convey your goals and future directions based on your experiences and planning. Check out this sample to get an idea of how a successful candidate writes about personal goals.

Sample 16: Executive MBA essay

This successful MBA application essay was submitted to the MIT Sloan Executive MBA Program. EMBA essay requires you to show strong potential, impact, leadership, and the ultimate need for the program. Read this essay if EMBA is on your horizon.

Sample 17: MBA video essay

Many business schools are turning to video-based essays for MBA applications. A video-based essay is a better option to express yourself directly to the admission committee. A successful candidate for the Kellogg School of Management submitted this sample. Listen to the video and appreciate how beautifully the applicant has explained his journey from beginning to end. Want to learn more about video MBA essays? Here is a complete guide.

Sample 18: Short-answer-based MBA application essay

Some business schools require candidates to respond to short questions to get insights into their personalities and suitability for the MBA program. More or less, most of the questions revolve around the same theme. The key to success is to grasp the intention of the admission committee behind the questions and to stick to your identity . These successful answers submitted to the Tepper School of Business will help you in formulating your answers.

Sample 19: MIT Sloan School of Management

This essay was submitted by a successful candidate for the MIT Sloan School of Management MBA program. See how this applicant smartly answered the essay questions.

Sample 20:  Michigan Ross School of Business MBA program

The Michigan Ross Business School asks a diverse range of questions from candidates to analyze their competencies from multiple perspectives. If Michigan Ross is where you intend to get your MBA, this essay submitted by a candidate who got admitted to the school’s MBA program will help keep you on track.

What Should be Included in the MBA Application Essay?

• Your background: What shaped you into what you are now? Including ethnicity, obstacles, and struggles.
• Self-reflection: Your values, characteristics, strengths, and weaknesses.
• Your goals : How do you envision your future?
• Aspirations: Why MBA is important to you and how this program will help you in shaping your future?
• Justification: If you have low academic grades, explain the reasons you did not do well and what you learned from it.
• Experience and achievements: What have you achieved so far?

These are the significant components of an MBA essay. Just adjust the sequence, play with words, and come up with a persuasive yet realistic picture of yourself.

What Makes a Great MBA Application Essay?

• Be school-specific. Explain why you are passionate about the MBA program of the school to which you’re applying.
• Avoid edition. Write simply and engagingly. Let the reader read a meaningful story about you.
• Make it 100% typo-free. Grammatical errors and typos will ruin your essay. Apply standard essay format and structure guidelines , scan your piece several times for errors, get it reviewed by an expert, and present a very professional piece to the admission committee.
• Be original. Do not copy-paste from any source. Strictly follow plagiarism guidelines.
• Write an overwhelming introduction to urge the reader to keep reading and conclude your essay with a strong declaration.
• Be authentic. Write what you are, not what the committee wants to read.
• Be concise, as many schools impose a limit on the essay word count .

Do you want more tips? Here is a complete guide to writing a compelling MBA application essay.

The application essay is a core part of the admission process in the increasingly competitive MBA program. If you do not want to miss the chance of getting selected, you need to know what will make your essay stand out . The expert-vetted list of MBA application essay samples we cited here worked for the top business schools. Learn them by heart, and who knows, it may work for you too. Put your other activities aside, read and analyze the list carefully, and start writing your MBA essay to land in your dream business school.

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How to Write a Powerful MBA Essay—With Examples

The MBA essay is critical to your business school application. Read our guide to writing the perfect MBA essay, with successful admit examples.

Posted April 4, 2024

Featuring Andy P. and Geri T.

Applying to Top MBA Programs as a Consultant

Wednesday, april 24.

11:00 PM UTC · 60 minutes

Table of Contents

What is the mba essay.

The MBA admissions essay.

Those words alone are enough to make most MBA candidates run screaming. Writing in general is hard enough. Writing about why you want an MBA? Your short-term goals and career aspirations? What matters to you most, and why? Forget it.

Of course, you still have to write these essays.

The MBA essay is perhaps  the most important part of the business school application. (It's also getting more and more important by the day, with some business schools moving away from traditional, quantitative measuring sticks, like the GMAT and the GRE.) Every other part of the application — your GPA, your test scores, your letters of recommendation — are quantified, cut and dried, or out of your control. The essay is your chance to show up as a fully realized MBA candidate, with hopes, dreams, and vulnerabilities. Admissions committees are not simply assessing your candidacy as a future leader — they're looking to admit human beings. That's where the MBA applicant essays come in.

That being the case, rather than being intimidated by it, treat the essay like the opportunity that it is — the chance for you to highlight your unique, iridescent self; the only moment in the MBA admissions process (prior to the interview) when you can speak directly to the admissions officers; the time when you'll show them who you really are. It's not easy to write something that will do that, of course, but with the tips and tricks in this guide, and some help from one of Leland's vetted, world-class admissions coaches, we know you can do it. Give the essay the time, attention, and respect it deserves, and you'll be on your way to an offer of admission at your dream school.

Without further ado, let's dive in!

Ultimate MBA Essay Guide

See the MBA essay prompts, top tips from experts, and real examples from admits with this comprehensive guide.

How Long Will My MBA Essay Take?

First thing's first: let's talk about timing.

The MBA application is a behemoth; between exams, resumes, gathering your official transcripts, letters of recommendation, and the applications themselves, there's a lot to juggle. That being the case, we suggest you give yourself ample time to draft, write, and revise your essays. The last thing you want is to be rushed to the finish line.

So, give yourself  at least three months to write your MBA essays. That should allow you ample time to draft, write, and edit. For more information on timing your entire b-school application, click here for  A Comprehensive MBA Application Timeline--With Chart .

Now, on to the critical question:

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What Makes a Great MBA Essay?

At the highest level, the answer is the one that is truest to you. The whole point of these essays is to shine through as an authentic, vibrant human being, so the best essays are the ones that cut through the clutter, and allow you do to that.

Which begs the question — how  do you cut through the clutter and shine through as a vibrant human being? Here are four critical tips to follow as you begin thinking about your essays.

1. Answer the Question

This one sounds obvious, but you'd be surprised how many applicants launch into their story, get carried away, and forget to answer the question. Follow the prompt, and answer the question the admissions committee has asked you. Those prompts can actually be very useful when writing your essays — it's a great deal harder to write when you have no guidance or guardrails. With the MBA essays, you have a very specific question you need to answer. So answer it!

2. Be Specific

Another mistake some MBA applicants make is to stay at a high level in their essays, keeping their writing abstract and therefore inaccessible to the admissions committee. If at any point, an admissions officer could replace your name with the name of another applicant, then your essay isn't getting deep enough. It's not enough, for instance, to say that you suffered adversity in high school, or that you really, really want a Wharton MBA. You need to explain, in detail, the adversity you faced, and give concrete and unique reasons why you think Wharton is the right program for you. The best essays offer hyper-specific examples and anecdotes, with details and anecdotes that no other candidate could bring to the table. To get those anecdotes, we recommend using the STAR template, as explained below:

• Situation : What was the situation you were facing? Where were you? How old were you? If you were in a professional role during this anecdote, what was the role, and how long had you been in it? If you were volunteering, at what organization? How long had you been volunteering there? Why did you start? Offer all the relevant information that the admissions readers will need to understand your story.
• Task : What was the task at hand? What went wrong? In your professional role, what was the challenge you faced? In that volunteering experience, what were the hurdles you had to overcome? You can't have a good story without conflict or tension, so after you set up the anecdote, explain what that conflict or tension was (and remember, be specific!).
• Action : What was the action you took to resolve the problem? What did you have to do to fix that issue at work? How did you clear that hurdle in your volunteer experience? Again, be specific about how you came through on the other side of that conflict/tension — and while you're doing it, highlight your leadership capabilities as much as possible! Remember that top MBA programs are looking for future leaders who can assess a situation and decisively take action. (We'll say a bit more about this below, in the Personal Statement section.
• Result : What was the result of your action? If you were facing a growth problem at work, were you able to increase sales? If so, by what percentage? If you were advocating for diversity and inclusion at your local charity, what new programs did you implement to help with that effort, and what was the enrollment like in those new programs? Detail what happened in your anecdote with as much specificity as possible — and quantify, quantify, quantify!

3. Get Vulnerable

Most MBA admissions essay prompts are written with the goal of getting to know as much about you as possible in the shortest number of words. To do that, you're going to have to share real things from your life — to get personal, intimate, and vulnerable. Do not shy away from this. If you're starting to get emotional during the reflection, drafting, and writing process, good — that means you're on the right track. Keep going. Pro tip: If it’s making you cry, it will make them cry. Another good rule of thumb is to put something real and true on the table. Admissions officers have to read literally thousands of applications from thoroughly qualified individuals, some of whom might come from similar roles to yours, with letters of recommendation from equally impressive supervisors. In order to cut through that noise, you'll have to share something honest. If you're doing it right, this can feel risky. At some point, you’ll likely think to yourself: “Can I say that?” The answer is: “Yes.” Of course, there is a line, you don’t want to be crass or offensive but err on the side of being open and authentic. The very worst thing you can do is be overly cautious, and write something you think will please the admissions committee. These poor people have to read thousands of essays. If yours is just like everyone else’s, they’ll fall asleep. Don’t let that happen. Wake them up by putting yourself —your true, bright, vibrant, quirky self—on the page.

4. Don't Exaggerate

Finally, do not exaggerate, over-inflate, or lie. This goes without saying, but admissions committees are looking for honest candidates. The surest way to get rejected is to lie about something. (Business schools do a background check on you before you're properly admitted, so they will find out.) Don't be the person who over-inflates on their essays, then has their offer letter rescinded.

The Types of MBA Essays

All right — since we've covered high-level approaches to the MBA essays, it's time to dig into the various types.

There are three general categories of MBA essays you'll see across the board.

1. Personal Statement

These questions ask you to offer up something sincere about yourself. They'll often touch on such things as your values and your character. In these, you'll want to be as authentic as possible, while also highlighting attributes like leadership, intellectual vitality, and teamwork, that business schools are looking for. Here are a few examples of personal statement essays:

• As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (HBS)
• What matters most to you, and why? (Stanford GSB)

2. Why an MBA/Why This School

The next category of essays is the "Why an MBA" / "Why This School" set.

In these, schools first want to hear about how an MBA will fit into your career, both short and long term. Top MBA programs are looking for candidates who will: first of all, be gainfully employed upon graduating, second of all, have an illustrious career that will make their institution look good and encourage future generations of applicants to apply, and third, be consistent and generous donors. That being the case, they want to know about your career trajectory, and how an MBA will fit into it.

Pro tip: Here, you want to be ambitious and inspiring in laying out your future career, but not naïve. Walk the line between shooting for the stars and sounding dreamlike and uninformed.

In this set of questions, you'll also encounter questions geared at figuring out why you would want to attend a specific school. MBA programs want to know that you're serious about attending their school — yield, or the percentage of admitted candidates who accept their offers of admission, is an important metric for them — but they also want to envision how you'll contribute to their admitted class. What will you uniquely bring to the table, the things that you'll do that the other candidates wouldn’t be able to offer?

We've heard former deans of business schools say that, in choosing a class, they're curating a world-class dinner party, and that each person invited to the dinner party has to bring something different. What will you bring to the dinner party?

Pro tip: To demonstrate that you've done your research, and to help the admissions committee envision you in their program, indicate which classes you might take when earning your MBA and why, which professors you might hope to study with, and in which clubs you might participate.

Here are a few examples of "why MBA / why this school" essays:

• How is a Columbia MBA going to help you? (Columbia)
• What do you hope to gain professionally from the Wharton MBA? (Wharton)
• Why Stanford? Describe your aspirations and how your Stanford GSB experience will help you realize them. (Stanford GSB)

3. Behavioral/Other

Finally, most other essays will either be behavioral, asking you about experiences, traits, strengths, weaknesses, and achievements. There's a wide variety of topics here, but all the guidelines from above apply, with the final note to always prioritize authenticity (as mentioned in the Personal Statement section) and leadership ability (remember, business schools are choosing future leaders). Here are a few examples of behavioral/other essays:

• Describe the biggest commitment you have ever made. (Yale SOM)
• Tell us about your favorite book, movie, or song and why it resonates with you. (Columbia)
• Think about times you’ve created a positive impact, whether in professional, extracurricular, academic, or other settings. What was your impact? What made it significant to you or to others? (Stanford GSB)

Top MBA Program Essay Prompts (Updated 2022)

To help you get started, we've compiled the required prompts from a few top MBA programs below:

1. Harvard Business School (HBS)

As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA program? (900 words)

For more information, visit A Guide to the HBS Essay .

2. Stanford Graduate School of Business

What matters to you most, and why? (650 words)

Why Stanford? (400 words)

Read What Matters Most When Writing the GSB Essays.

How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short and long-term goals, and resources available at Wharton. (500 words)

Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

For Wharton-specific advice, visit A Guide to the Wharton Essays .

4. Columbia Business School

Essay 1: Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what, in your imagination, would be your long-term dream job? (500 words)

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a new co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias, Communicating Across Identities, Addressing Systemic Inequity, and Managing Difficult Conversations. Tell us about a time you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Essay 3: We believe Columbia Business School is a special place. CBS proudly fosters a collaborative learning environment through curricular experiences like our clusters and learning teams , an extremely active co-curricular and student life environment, and career mentorship opportunities like our Executives-in-Residence program .Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? Please be specific. (250 words)

5. Chicago Booth

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250-word minimum)

An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of your career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250-word minimum)

Read more at A Guide to the Booth Essays .

6. Kellogg Northwestern

Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn? (450 words)

Values are what guide you in your life and work. What values are important to you and how have they influenced you? (450 words)

Read How to Nail Your Kellogg MBA Application Essays

7. MIT Sloan

MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity, respect, and passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation)

Applicants are required to upload a 1 minute (60 seconds) video as part of their application. In your video, you should introduce yourself to your future classmates, tell us about your past experiences, and touch on why MIT Sloan is the best place for you to pursue your degree.

How to Start Your MBA Essay

So you've read about the types of essays, and seen some of the prompts from top MBA programs. Now it's time to actually start diving into the essay.

The very first thing to do, before putting pen to paper, is to look inward.

Why do  you want an MBA? What role will this degree play in your professional growth? How do you imagine it will shape your life? What do you want out of your career? What is the most important thing in the world to you?

Yes, these are life’s deep-end questions, but you’ll need to tackle them in these essays, so before you start writing, take the time to think through them. Go for a run, swim some laps, bake a cake—however you get into the flow — and start a dialogue with yourself. Put down your work, turn your phone off, and give your mind permission to go to the places it usually avoids. That’s a good place to start. That’s where the answers are.

Pro tip: The first sentence is the hardest one to write. When you're starting out if it can intimidating and anxiety-producing. The trick is to simply put  anything  down — and don't look back. Keep putting one sentence after the other. You can edit later: let whatever comes to you out onto the page. If you’re struggling with self-critique, dim your computer screen until you can’t even see the words you’re typing. Then keep going.

Additional Tips & Tricks

Once you've started your essay, it's a matter of persistence: keep writing, then keep drafting and editing until you have something you're really proud of.

To help you with that process, here are a few more tips and tricks:

• Take Breaks

When you hit the wall — you will hit the wall — stop. This is your brain telling you it needs to do something else. Walk your dog. Take a lap around your room. Eat some cheese. Your body needs sleep every night to function; your mind is the same way. That next leap of inspiration will come exactly at the moment when you’re least expecting it.

• Read it Out Loud

When you finally have a draft, print it and read it out loud to yourself. Your ear will catch things your eyes miss. Reading out loud is the best way to pick up on spelling errors, clunky transitions, and paragraphs that still need ironing out. It’s also a good way to envision how the admissions committee will experience your essay.

Don’t be precious with your essay. Send it to anyone willing to read it. Solicit as much feedback as you can. If you don’t like what people have to say, you don’t have to incorporate it, but you need an impartial third party to give notes on what they’re seeing, thinking, and feeling. (You’re too close to things to do it for yourself.) This is where a Leland coach comes very much in handy!

• Complete Everything Early

This is more of a timing consideration, but you do not want to trip at the finish line because your internet went down the night before the deadline, or your credit card was denied when paying your application fee (it's happened before). Don't let that be you!

Here is another article to get you started, written by an expert essays coach: 7 MBA Essay Tips to Make You Stand Out in 2022 .

Example MBA Essays

Finally, here are two essays to help inspire you. The first, a personal statement essay, was submitted by an admit to Berkeley Haas' Executive MBA program; the second, a career goals / why MBA essay, was submitted by an admit to Chicago Booth's deferred MBA program.

Haas Admit:

A person’s identity is shaped by many different aspects, including family, culture, personal interests, and surrounding environments. Please share a facet of your identity or story that is essential to who you are. (300 words) My upbringing in India, filled with countless myths and legends, had a profound influence on me. The most formative tale was about a sage who prays for years to the goddess of knowledge, but in vain. In the end, the goddess didn’t appear for the sage because he was turning his prayer beads the wrong way! As a child, this story upset me: the sage worked so hard and had the right intentions. As an adult, though, I’ve come to realize that the goddess of knowledge was right: you can’t succeed unless you do things the right way. Seven years ago, two friends and I started a company, XXXX: a digital health platform that would allow patients to store medical records online and consult doctors remotely. We had early success—we brought on 2,000 patients at XXXX, a gynecology clinic in XXXX—but ultimately we didn’t have the resources to properly scale, and had to shut the company down. Among the many lessons I learned, the most valuable was that ideas and hard work are common; businesses succeed or fail based on execution—on doing things the right way. Two years ago, I relearned this lesson in the most painful way possible: when my marriage ended. My wife and I loved each other, but we weren’t there for each other when it mattered most. Our feelings weren’t enough—we had to back them up with the right actions. It’s disheartening when you have good intentions but still fall short. When this happens, though, you have to keep trying—because eventually you will do things the right way. I carry the story of the sage with me always, not as a harsh lesson, but as a motivating goal: one that keeps me striving towards doing things the right way.

Booth Admit:

How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 word minimum)

I want to start a geothermal company that will help lead the energy transition away from fossil fuels and toward renewable energy—by targeting existing oil wells as sites for geothermal plants. Oil fields are close to electric grids and have high nearby subsurface temperatures, making them ideal sites for geothermal plants. By building geothermal infrastructure nearby, my company will produce cleaner, cheaper energy, making it more profitable for operators to switch from oil to geothermal. As oil companies decommission their wells, I’ll negotiate for their land rights, so I can use their existing wells for new geothermal vents. I want my company to prove the case for economically viable, carbon neutral energy production. After getting an MBA I want to start a geothermal company which will help me lead the energy transition away from fossil fuels to renewable energy. I plan to target developed oil fields in Texas, where, in many places, producing wells are flowing enough hot fluid to generate clean energy. Using this geothermal heat, the carbon footprint of oil and gas extraction will decrease as fewer fossil fuels are utilized to power surrounding infrastructure. As the wells approach their economic life, I will negotiate the lease from various operators, saving them millions in plug and abandonment costs, and retrofit the wells for direct geothermal energy production via closed loop binary fluid systems, bringing emissions to zero. To accomplish this goal, I need to shore up my knowledge of energy economics and entrepreneurial finance, develop a strong sense of leadership, and build a network of like minded individuals that will help me lead the transition and I believe I can get those things at Chicago Booth. My immediate career goal is to develop my first co-production site in Shelby County, Texas at the Blanton well site, which produces abnormally heated fluid from the flanks of an active salt dome. Before investing in capital expenditures, developing a strong sense of energy economics and broader markets is necessary to verify financial feasibility. University of Chicago, through the Graduate-Student-At-Large: Business program, is already allowing me to accomplish this goal with my enrollment in “Microeconomics” with Professor Andrew McClellan. His instruction helped me understand the impact taxes and subsidies have on market equilibrium, an important aspect of renewable energy as green energy tax incentives continue to change on a yearly basis. As my company continues to grow, having a strong finance and accounting foundation is imperative to building and sustaining a healthy company. Electives such as “Accounting for Entrepreneurship: From Start-Up through IPO” will provide the skills I need to be successful by following the life-cycle of a business that originates as a start-up, and covers topics such as building an initial accounting infrastructure. I understand that execution of the business is as important as developing the idea and proof of concept, and Booth is the best place for me to develop financial fluency. Leading the energy transition will require a strong sense of leadership. Not only will I need to lead those I get to work with over my career, but to lead the energy transition, and reverse the impact fossil fuels have had thus far, I must have the emotional intelligence to inspire others to join me in my journey. The “Interpersonal Dynamics” course at Booth will allow me to develop my communication skills and better understand the emotions and perceptions of my colleagues. These skills, synthesized with leadership development acquired in “Leadership Practicum” will prepare me to act as a relational leader, who understands the needs of others. As a relational leader I hope to foster an environment which promotes happiness, and maximizes efficiency, not only to make our efforts in changing the world more successful, but to excite other people to join our cause.

To find the greatest chance of success in leading the energy transition, I will need a network of like-minded individuals who can provide a diversity of thought. Chicago Booth provides the opportunity to develop that network through different community experiences. The Energy Club’s “Energy Forward” conference, which designates time to topics in oil and gas and renewable energy will allow me to hear from industry leaders, build meaningful relationships with peers and contribute my sector experience to the public forum as I learn from those around me. Opportunities through the Entrepreneurship and Venture Capital Group such as “SeedCon” will help me connect with successful entrepreneurs and early-stage investors whose ideas and funding might change the course of my venture’s trajectory. Even in the GSALB program I have had the opportunity to connect with other students in various sectors, including the energy industry. I hope to continue to strengthen those connections and continue building new ones with matriculation into the full time program.

Here are several other articles that you may find helpful as you put together your MBA application:

• The Most Frequently Asked Questions on MBA Applications
• How to Answer the "Why an MBA?" Essay Question
• My Top Piece of Advice for MBA Applicants
• How I Nailed My MBA Interview and Gained Admission to Top 10 Business Schools
• 4 Expert Tips on Paying for Business School

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20 Must-Read MBA Essay Tips

Business school admissions committees care about more than (just) your  GMAT scores and GPA —they want to know who you are and why you belong in their program . Your MBA essays are your best chance to sell the person behind the résumé. They should tie all the pieces of your business school application together and create a comprehensive picture of who you are, what you've done, and what you bring to the table.  Here's a roundup of our best MBA essay tips to keep in mind as you begin to write.

How to Write an Unforgettable B-School Essay

1. communicate that you are a proactive, can-do sort of person..

Business schools want leaders, not applicants content with following the herd.

2. Put yourself on ego-alert.

Stress what makes you unique, not what makes you number one.

3. Communicate specific reasons why you're great fit for each school.

Simply stating "I am the ideal candidate for your program" won't convince the admission committee to push you into the admit pile.

Read More: Find Your Business School

4. Bring passion to your writing.

Admissions officers want to know what excites you. And if you'll bring a similar enthusiasm to the classroom.

5. Break the mold.

Challenge perceptions with unexpected essays that say, "There's more to me than you think."

6. If you've taken an unorthodox path to business school, play it up.

Admissions officers appreciate risk-takers.

7. Talk about your gender, ethnicity, minority status or foreign background....

But only if it has affected your outlook or experiences.

8. Fill your essays with plenty of real-life examples.

Specific anecdotes and vivid details make a much greater impact than general claims and broad summaries.

9. Demonstrate a sense of humor or vulnerability.

You're a real person, and it's okay to show it!

BONUS: Don't Make These MBA Essay Mistakes

1. write about your high school glory days. .

Admissions committees don't care if you were editor of the yearbook or captain of the varsity team. They expect their candidates to have moved onto more current, professional achievements.

2. Submit essays that don't answer the questions.

An off-topic essay, or one that merely restates your résumé, will frustrate and bore the admissions committee. More importantly, it won't lead to any new insight about you.

Attend UNC's top-ranked online MBA program without putting your career on hold. See how.

3. Fill essays with industry jargon.

Construct your essays with only enough detail about your job to frame your story and make your point.

4. Reveal half-baked reasons for wanting the MBA.

Admissions officers favor applicants who have well-defined goals. However unsure you are about your future, it's critical that you demonstrate that you have a plan.

5. Exceed the recommended word limits.

This suggests you don't know how to follow directions, operate within constraints or organize your thoughts.

6. Submit an application full of typos and grammatical errors.

A sloppy application suggests a sloppy attitude.

7. Send one school an essay intended for another—or forget to change the school name when using the same essay for several applications.

Admissions committees are (understandably) insulted when they see another school's name or forms.

8. Make excuses.

If your undergraduate experience was one long party, be honest. Discuss how you've matured, both personally and professionally.

9. Be impersonal in the personal statement.

Many applicants avoid the personal like the plague. Instead of talking about how putting themselves through school lowered their GPA, they talk about the rising cost of tuition in America. Admissions officers want to know about YOU.

Read More: How to Ace Your MBA Interview

10. Make too many generalizations.

An essay full of generalizations is a giveaway that you don't have anything to say.

11. Write in a vacuum.

Make sure that each of your essays reinforce and build on the others to present a consistent and compelling representation of who you are, what you've done, and what you bring to the table.

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Which program are you applying to?

Mba personal statement examples.

Get accepted to your top choice business school with your compelling essay.

MBA Personal Statement Sample Essays & Tips

Your academic record, GMAT scores, and GPA are important factors in the MBA application process. But, more than that, business schools ultimately care about who you are and whether you would be a good fit for their program. This is where your application essays come in. The goal here is to complete the picture that your scores and stats began sketching. Take your time when writing these essays. They will form the image the admissions committee will see before they meet you at your interview. Write, edit, and edit again. Be sure there are no spelling or grammatical errors in your essay. You want your portrait to be clean and clear. Once you are satisfied with your essay, ask a trusted friend, mentor, or admissions pro to read it. A fresh pair of eyes can often see things that you can’t.

7 tips for creating the best MBA essays

Here are some important things to remember when writing your MBA essays.

• Show who you are in a background essay Use this opportunity to reveal your values and personality, the obstacles you’ve overcome, and the seminal experiences that have shaped you into the person you are today. No two people have the same history. Use stories and examples to make your background bright and stand out to demonstrate what makes you special. Discuss how your history has brought you to this point. What is there in your background that compels you to pursue an MBA at this time?
• Show your direction in the goals essay Use this opportunity to show that you have clear direction and purpose based on experience and planning. Business school is not another opportunity to “find yourself.” Even if you have had one career path and will use your MBA to launch another career, this essay must describe the reasons behind your career-change, your new goals, and how the program will help you achieve them.
• Use your optional essay to explain negatives in your stats If your GPA was lower than you would have liked early in your undergraduate education, use your essay to show how you learned from this experience. Everyone makes mistakes. How you deal with your mistakes shows a lot to the admissions committee – determination, discipline, success, resilience, and breadth of experience are qualities that will serve you well in your MBA studies and later in life. Be sure that you explain your negatives and don’t try to justify them. Show that you understand the mistake you made, learned from it and changed as a result of processing the experience. That response shows maturity. Justifying – instead of learning or changing – is a sign of immaturity. MBA programs want mature adults. Almost all of them have made mistakes.
• Say what you mean, and mean what you say Admissions committees read thousands of essays during each admissions round. A concise, well thought-out essay will have them reading yours to the end.  You need examples and stories to support your statements and make your essay interesting and readable. Each of these needs to be to the point. These professionals are trained to spot an essay that is full of fluff and without substance.Avoid rambling and the use of keywords that you think the reader wants to see. A non-substantive essay will lead the reader to conclude that you, too, are without substance.
• Find your passion This relates to tip #4 above. You want to grab the reader right away and create an essay that will keep their attention to the very end – and leave them wanting to meet you and get to know you even better. In other words, offer you a coveted interview! Find a theme, and weave it throughout your essay. If you can identify a passion that you had from an early age and follow it through the different stages of your life, you will have an interesting, readable essay. Connect your passion to your childhood and you professional and extracurricular experiences and accomplishments. Demonstrate how your passion will influence your future career and serve the community at the school you want to attend.
• Focus on your professional experience and achievements Not everyone has a passion that they have carried with them throughout their life. However, since you are planning on attending an MBA program, you must have had professional and personal achievements. Highlight your professional skills and successes, as well as personal accomplishments. Show how these experiences and achievements have brought you to this point, and how they have influenced your long-term plans and reasons for pursuing an MBA.
• Highlight your experience in your EMBA essay An applicant to an Executive MBA program is an executive or manager currently in the workforce, usually with at least eight years of business experience. As an EMBA student you will be expected to excel in your coursework while continuing to hold down your full-time job. You must demonstrate significant leadership, impact, potential, and the legitimate need for the degree to be accepted. Highlight your current responsibilities and recent achievements, as well as your skill sets. Discuss your goals and how an EMBA will help you reach them. Include how you will positively impact the community at the program you are applying to.

Read MBA Personal Statement Examples

Now that you have the tools to write your compelling essay, check out our sample MBA application essays to see what you will be able to accomplish.

GET ALL THE SAMPLE ESSAYS IN ONE CONVENIENT PDF!

BONUS: You'll also receive a free copy of our popular guide,  5 Fatal Flaws To Avoid in Your MBA Applications Essays.

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A STRONG BUSINESS SCHOOL APPLICATION ESSAY WILL MAKE YOU STAND OUT FROM THE CROWD

You want to get into a top business school, but you need to stand out from the tens of thousands of other impressive applicants. According to US News, the average top 20 b-school acceptance rate is 12.37%, but our MBA clients enjoy an 84% ACCEPTANCE RATE . How can you separate yourself from the competition successfully? By crafting an excellent application essay.

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How to Approach the Top MBA Essays

While there are an increasing number of compelling MBA programs around the world, with impressive rankings and strong alumni networks, the M7 schools continue to be attractive choices for MBA hopefuls.

For those planning to apply to one or more of the M7 schools this winter, Personal MBA Coach is here to help you navigate the essay-writing process.

Accessible to all Personal MBA Coach newsletter subscribers, our free  M7 Essay Analysis e-book features our exclusive guidance on how to approach the 2023-2024 application essays for each of the M7 business schools.

Below, Personal MBA Coach shares the required essay questions for all of the M7 schools, as well as some quick tips for how to respond successfully to these top MBA program essays!

Stanford GSB Essays

Number of Required Essays: 2

Essay 1:  What matters most to you, and why? (650 words suggested) 

Personal MBA Coach’s Quick Tips: Take considerable time to reflect upon what you are most passionate about. In an ideal scenario, you have acted on this passion, and it is reflected in more than one aspect of your life. Think carefully about why this passion is important to you, and do not forget the WHAT here. At the end of the day, a cause or passion that you have done nothing with will not resonate strongly with the admissions committee (or be very believable).

Essay 2:  Why Stanford? (400 words suggested)

Personal MBA Coach’s Quick Tips: For this second Stanford GSB essay, start by setting up why you want an MBA, including your goals and the skills needed to make these goals a reality. Then, make it clear how Stanford specifically will help you fill these skill gaps, mentioning classes, clubs, and programs that interest you. Do not forget to detail what draws you to Stanford’s culture as well!

For more Stanford GSB essay advice, check out Personal MBA Coach’s full blog here .

Wharton Essays

Personal MBA Coach suggests that you consider each Wharton essay individually while also making sure that your two responses complement one another.

Essay 1:  How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your past experience, short- and long-term goals, and resources available at Wharton. (500 words)

Personal MBA Coach’s Quick Tips: The first Wharton essay gives applicants the opportunity to reflect on their high-level aspirations. As you consider your future, think about your skill gaps and how attending Wharton will enable you to close these gaps. Cover the opportunities you want to avail yourself of on campus and be sure to demonstrate a clear understanding of Wharton’s culture.

Essay 2:  Taking into consideration your background – personal, professional, and/or academic – how do you plan to make specific, meaningful contributions to the Wharton community? (400 words)

Personal MBA Coach’s Quick Tips: This second MBA essay question gives candidates a chance to showcase previous accomplishments and potential contributions to the Wharton community. Applicants can choose from impressive extracurricular accomplishments, specific talents, and/or distinct professional skills. A powerful response will highlight multiple contributions that clearly unite your personal story , career goals, and passions!

Get Personal MBA Coach’s detailed guidance on Wharton essays 1 and 2 here .

Harvard Business School Essay

Number of Required Essays: 1

Essay:  As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (900 words maximum)

Personal MBA Coach’s Quick Tips: The HBS essay is an invitation to reveal what is truly interesting about you and let the admissions committee “meet” the person behind your MBA application.

That said, responses will vary significantly for everyone. Do not try to write what you think the admissions committee wants to read. Instead, consider the unique value that you will add to the HBS community.

Strong essays often share a detailed personal story, or at least some kind of personal anecdote, which is usually tied to a recurring theme within your HBS essay. However, be wary of trying too hard – you do not need to describe a super traumatic personal experience to impress the admissions directors.

Looking for more HBS essay advice? Visit our full blog here .

MIT Sloan Cover Letter

Rather than asking applicants to submit a standard MBA essay, MIT Sloan requests that candidates submit a cover letter.

Cover Letter:  MIT Sloan seeks students whose personal characteristics demonstrate that they will make the most of the incredible opportunities at MIT, both academic and non-academic. We are on a quest to find those whose presence will enhance the experience of other students. We seek thoughtful leaders with exceptional intellectual abilities and the drive and determination to put their stamp on the world. We welcome people who are independent, authentic, and fearlessly creative — true doers. We want people who can redefine solutions to conventional problems, and strive to preempt unconventional dilemmas with cutting-edge ideas. We demand integrity and respect passion.

Taking the above into consideration, please submit a cover letter seeking a place in the MIT Sloan MBA program. Your letter should conform to a standard business correspondence, include one or more professional examples that illustrate why you meet the desired criteria above, and be addressed to the Admissions Committee (300 words or fewer, excluding address and salutation).

Personal MBA Coach’s Quick Tips: Here, applicants must think about their most noteworthy accomplishments, making it clear what they will bring to the Sloan community. Approach the MIT Sloan cover letter as you would approach any other professional cover letter. This means that you must tell the reader who you are and specifically ask for a place in the MIT Sloan class.

Get more of Personal MBA Coach’s MIT Sloan cover letter advice here .

Chicago Booth Essays

Essay 1:  How will the Booth MBA help you achieve your immediate and long-term post-MBA career goals? (250 words minimum)

Personal MBA Coach’s Quick Tips: This first Chicago Booth essay is a standard goals question (for more tips on how to approach this as well as other types of application essays , check out our How to Write Winning MBA Essays blog ). Think about your short- and long-term goals, highlighting how you developed these goals and identifying your higher-level aspirations. Do not forget to think about your skill gaps and how a Booth MBA will help you achieve your post-MBA goals. You will want to detail the classes, programs, or clubs that you hope to take advantage of.

Essay 2:  An MBA is as much about personal growth as it is about professional development. In addition to sharing your experience and goals in terms of career, we’d like to learn more about you outside of the office. Use this opportunity to tell us something about who you are… (250 words minimum)

Personal MBA Coach’s Quick Tips: This MBA essay prompt encourages candidates to reflect upon the personal aspects of their profile. Use this as your opportunity to show what differentiates you from other applicants. Possible topics to cover include values, passions, extracurricular activities, and hobbies.

Learn more about tackling the Chicago Booth essays here .

Kellogg Essays

Essay 1: Kellogg Leaders are primed to tackle today’s pressing concerns everywhere, from the boardroom to their neighborhoods. Tell us about a time in your life where you’ve needed a combination of skills to solve a problem or overcome a challenge. Which skills did you use? What did you accomplish? (450 words)

Personal MBA Coach’s Quick Tips: While most share a professional story for this first question, leadership examples in your extracurriculars could also work here. A successful response for this Kellogg essay will showcase your strengths and specific skillsets.

Essay 2: At Kellogg, our values are based on research that concludes organizations comprised of leaders with varied backgrounds and perspectives outperform homogeneous ones. How do you believe your personal and professional experiences to date will help to enrich the Kellogg community? (450 words)

Personal MBA Coach’s Quick Tips: This second Kellogg MBA essay is new, replacing Kellogg’s longstanding “values” essay. When answering this prompt, ask yourself what makes you special— and tell the admissions committee how you will bring your unique traits to Kellogg.

For more information, visit Personal MBA Coach’s full Kellogg essay analysis blog here .

Columbia Business School Essays

Number of Required Essays: 3

Essay 1:  Through your resume and recommendation, we have a clear sense of your professional path to date. What are your career goals over the next three to five years and what is your long-term dream job?  (500 words)

Personal MBA Coach’s Quick Tips: This Columbia Business School essay prompt enables you to show how you envision your career unfolding. The school asks for a short- and long-term dream job so make sure you include both. Although candidates should have lofty goals here, these goals should also align with their short-term goals and story as a whole.

Essay 2: The Phillips Pathway for Inclusive Leadership (PPIL) is a co-curricular program designed to ensure that every CBS student develops the skills to become an ethical and inclusive leader. Through PPIL, students attend programming focused on five essential diversity, equity, and inclusion skills: Creating an Inclusive Environment, Mitigating Bias and Prejudice, Managing Intercultural Dialogue, Addressing Systemic Inequity, and Understanding Identity and Perspective Taking.

Tell us about a time when you were challenged around one of these five skills. Describe the situation, the actions you took, and the outcome. (250 words)

Personal MBA Coach’s Quick Tips: This question directly addresses a topic that is continually top of mind for admissions directors at most business schools: DEI. It is ok to think about DEI broadly here. As you write this essay, be direct and authentic and of course avoid being preachy or judgmental.

Essay 3: Why do you feel Columbia Business School is a good fit for you academically, culturally, and professionally? (250 words)

Personal MBA Coach’s Quick Tips: CBS’s third MBA essay gives applicants a chance to share what attracts them to CBS. This is the perfect opportunity to talk about the classes, clubs, and additional programs that interest you, such as speaker series and immersion seminars. Be sure to cover classes and programs that are specifically unique to Columbia Business School!

Columbia Business School applicants can access our additional CBS essay advice here .

Ready to get started? Check out our Comprehensive Packages to see how Personal MBA Coach can help you craft your MBA application essay to any of these schools!

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How to write powerful MBA essays that actually work

Candidates often wonder what it takes to write strong MBA essays that work. It can be a scary and confusing process. Let’s try to figure out a step-by-step process to write a great MBA essay.

For many of us, writing an essay brings back memories of a hot, stuffy classroom on a sleepy summer afternoon, a strict English teacher keeping watch with hawk-like eyes, a mostly blank sheet of paper with the words “My Best Friend” written on top.

And in the middle of it all, you looking desperately at your friend seated next to you, hoping for some inspiration to strike. Or at the very least, for the school bell to strike, lest the English teacher see your as-yet blank sheet of paper and strike first.

In other words, you think of essays as boring. Perhaps even traumatizing, depending on how strict your English teacher was, and how inspiring your best friend was.

We’re here to tell you that that’s not what an essay should be.

An essay should be educating, entertaining, inspiring, thrilling, humorous, and heartbreaking.

Basically, anything but boring.

So if you’re writing boring essays, or if you think essays are boring, you’re doing them wrong.

What is the purpose of writing an MBA essay?

Everybody has seen The Wolf of Wall Street . Remember that famous scene where Leonardo di Caprio pulls out a pen from his coat pocket and tries to sell it to a spellbound, captivated audience hanging on to every word of his?

That’s how an essay should be.

Instead of the pen, you’re trying to sell your story. Your audience is the MBA admissions committee of your dream B-school, and at stake is your MBA dream.

But first, a word of caution – channelling your inner wolf of Wall Street does not mean that you throw form and formality to the wind. This is a B-school, and you’re still expected to wear a suit and tie.

An essay could be like a piece of classical music with multiple layers that merge seeamlessly. Or it could be like hip-hop with a catchy vibe and an impactful message.

But if you can demonstrate that you possess an aesthetic palette eclectic enough to accommodate both Beethoven and Busta Rhymes, that is impressive.

If however, you’re more of a Bollywood and Bhangra person with no appreciation or flair for classical music or hip-hop, you can still write a rocking MBA essay.

The point being, there’s no formula to create successful MBA essays. But you can still improve your odds of creating an essay that you’re proud of, if you follow these simple tips.

Here are 6 steps to writing an impressive MBA essay.

• Start early
• Understand the MBA essay prompts
• Demonstrate your fit with the MBA program
• Stick to the word count
• Add a little X factor to it
• Get someone to look over your essay

Let’s delve into each of them to understand the finer nuances.

How to write powerful MBA essays

1. start early.

Writing takes time. A slow cooked dish brings out the flavors of the food being cooked by allowing the spices to percolate, the aromas to emerge, and the textures to develop.

It’s the same with writing.

You need to let the thoughts in your head marinate on low simmer for days for them to develop into well-formed sentences that will delight your reader. Even if you think you’ve got it all sorted out in your head, putting it on paper is a different challenge altogether.

You’ll need a few days of contemplation to come up with points you want to put in. Jot these down as they strike you. Next, brainstorm with friends, foes, family – anyone willing to provide feedback, and whose judgement you trust.

Next, organize your ideas in a structured framework. What this means, in plain English, is that you need to be able to weave your ideas into a story your readers would love.

No, you don’t need a degree in creative writing to be able to do that.

It’s actually pretty simple. Every story has 3 parts – a beginning, a middle, and an end. In theater and film-making jargon, this is called the 3-act structure.

Act 1 is the set-up.

This is where we get to meet the protagonist (you!), and what is called the “inciting incident”, which is something that incites our protagonist into action. ( the need to do an MBA/ get into your dream B-school)

At this point, the stage is set for an exciting journey. The reader is now expecting an adventure of Tolkien-esque proportions. ( we’re kidding, this is an MBA application, not the Lord of the Rings)

Act 2 is the conflict

This is where our protagonist runs into challenges and obstacles. Their attempt to overcome these is the beating heart of the story. It’s the action that the reader started reading the story for, in the first place.

In your MBA essay, this is where you explain why you want to do an MBA, and why specifically from the B-school you are applying to, and how this will help you in achieving your career goals.

Act 3 is the resolution

This is the happy ending of the story. This is where you tie all the lose ends together, and the reader realizes that the protagonist has been transformed by the quest.

Remember that the journey from act 1 to act 3 is not any series of random actions strung together – it needs to be transformative. At the end of the story both the protagonist and the reader of the story get a sense of a change that has happened.

In the case of MBA essay, what this means is that your essay should convey a clear sense of how the MBA (and only this particular MBA from this particular school) will help you overcome the challenges you foresee in your career, and will thus be transformative.

Also keep in mind, that while it is important for your essay to be engaging, this does not mean by any stretch of imagination, that you invent incidents merely to spice things up. Always state facts and facts only.

Remember, facts are stranger than fiction, and the simplest stories are the most beautiful The novelist John Updike once said that the purpose of art is to give the mundane its beautiful due.

Any story can be made beautiful and exciting with the 3-step act. The journey of the caterpillar from egg to butterfly is a classic 3-step act.

There is no need to go chasing fantastic beasts and inventing imaginary islands; all the magic ingredients you need to write that rockstar MBA essay are already within you in the form of your own unique and wonderful life journey. Let the world hear it.

In the interest of time, some applicants may be tempted to use ChatGPT to write their MBA essays. Find out what should and shouldn’t be done if you are planning to use it, here .

2. Understand the MBA essay prompts

Most things in life come with user manuals. It’s the same with B-school essays.

Your school will usually provide instructions of what kind of essays they want, and what they are looking for in an essay. Make sure you follow these instructions to a T.

For instance, some B-schools might want one long essay, while others might want two to three shorter essays.

Often the essay would come with a question, or an essay statement, such as “state your short-term and long-term career goals, or “why do you want to pursue an MBA at this particular stage in your career”, and so on.

Pay close attention to what is being asked as what you write will depend on the question.

Unfortunately, most of us have a habit of tossing the user manual into trash unopened, and then call customer care when we can’t figure out how to operate the washing machine. Let this not be the case with your MBA essay.

Here’s an introduction to the most commonly used MBA essay questions

Why MBA now? MBA Essay question: Why this school? Long-term and short-term career goals essay Leadership in MBA essays Optional MBA essays – Career failure essay – career break , education gap, low GPA or any other aspects.

3. Demonstrate your fit with the MBA program

This is an exercise you need to perform as much for your own benefit, as for the admission committee’s. First and foremost, convince yourself that the particular MBA program is exactly what you need to meet your career goals.

Because MBAs are expensive, and confirmation bias is real.

Just because someone put it into our heads when we were 16 that xyz is a great B-school, it is entirely possible that we will psych ourselves into believing that this school is the perfect fit for us, even if it is not.

Then, at the other end of the spectrum are the cases where we just want to get into any B-school at all, and never really give a good thought into why we want to do an MBA.

If you’ve got USD 150,000 lying around the house, and all you want is to make more money, you’d be better off opening a post office savings account and living off the 7.5% interest you get on it.

An MBA is a different beast. It’ll take from you not just your money, but also two years off the prime of your life, a lot of energy (read pulling off all-nighters trying to crack case studies and making presentations), and time spent away from your loved ones.

If you’re going to be investing all this into an MBA, you need to be very sure of two things – why you want to do an MBA, and why you want to do it from the particular school you are applying to.

Once you have it all figured out, put it down in your MBA application. Remember, if you’re not convinced yourself, you will most certainly not be able to convince the admissions committee either.

Our MBA MAP process is a helpful tool used by many applicants to select the right business schools.

Read this: – How to write business school specific MBA essays – How to evaluate ‘Fit’ with MBA program

4. Stick to the word count

There’s an old bit of Jewish wisdom which says that a proverb has 3 characteristics – few words, good sense, and a fine image.

While the adage may be about proverbs, it is the hallmark of all good writing.

There’s a reason people remember proverbs but forget stories. Proverbs speak to us less with words, and more with sense and images.

Word counts exist for a reason. One of which, of course, is that admissions committees have to wade through a ton of applications, and their time is limited.

But, equally importantly, a word count tests your ability to communicate ideas effectively. If you can’t get your message across in a 1000 words, you definitely will not get it across in 10,000.

And a good manager is nothing if not a good communicator. So take the word count of your essay as another test that you must pass on your way to your dream B-school.

Of course, this doesn’t mean that you obsessively start counting words after every sentence you type. A margin of (+/-) 5% to 10% is acceptable in most cases.

But even if the b-school’s online application form does not enforce a hard cut-off, we’d recommend erring on the conservative side and staying below the word count.

Try to fit in all you need to say within this. You really don’t need anything more than that to tell your story. You’re writing an essay, not an autobiography.

Oscar Wilde famously said that brevity is the soul of wit, and we have since come to accept that brevity is pretty much the soul of most forms of communication, MBA essays included. Be frugal with your words and fathomless in your meaning.

Read: How important is the word count for MBA essays

5. Add a little X factor to it

This one is a little difficult to pin down, since what this X factor means will differ from one candidate to another.

That little magic dust that you sprinkle on your application to make it stand out from the crowd.

This become more important when you’re fighting in very competitive applicant pools and your resume doesn’t have much that automatically grabs the admission officer’s attention.

Here are some examples of what you can look at.

A small aspect of your life-story that you may have overlooked could provide that X factor that converts a regular story into a memorable masterpiece.

Or it could be related to your extracurricular activities where you achieved or experienced something remarkable.

Or it could be your unique writing style, or the way you use analogies to bring your ideas to life.

With the right, structured introspection, you’ll find that there are several avenues to highlight that makes the essays unmistakably reflect the real you.

This is one of the reasons we strongly discourage MBA applicants from using sample MBA essays that worked for others.

At first glance, they may look impressive to a new applicant, but they weren’t designed for recycling.

Using sample MBA essays will kill the uniqueness of your essays and consequently the crucial X factor.

Read why sample MBA essays don’t work .

Before we share our 6th and final tip, let’s first delve a little into the reasons we kept it for the end.

Despite their best efforts, even the strongest applicants tend to make mistakes in their application. We invited a special guest from a top school to list them down.

Top 5 mistakes to avoid while writing MBA essays

By rebecca loades, director, career accelerator programs, esmt berlin.

Unfortunately, the following 5 mistakes are all too common:

• Not being authentic . No matter how qualified you may be on paper, authenticity counts. The biggest mistake we see is when applicants tell us what they think we want to hear, rather than showing us who they actually are.
• Not answering the question or going beyond the word count . There’s a reason we ask the questions we do and limit the word count. Ignoring the prompt makes you stand out for the wrong reasons
• Not trying . You might have stellar credentials and a super high test score but that doesn’t mean you’re guaranteed a place. Being successful in an MBA program requires more than pure academics. The essays are where you can help us see beyond your CV so that we get a sense of you, the unique perspective you will bring, and what you want to achieve.
• Spelling and grammar errors . Spellcheck is there for a reason, use it! Ditto for making sure that you’ve spelled the school’s name properly and/or are calling us by our name vs the last business school you applied to.

  With that context, it becomes apparent why this final tip is so important.  

6. Get someone to look over your essay

Once you’re done writing, take a break and get some one you trust to have a look at your essay.

Having a fresh set of eyes go over your writing is always helpful. This is the reason why editors even exist.

Even the most gifted writers – the madcap literary geniuses and the Nobel Prize winners – relied on editors to polish their rough drafts into the enduring literary classics we know them as today.

The thing with writing is that when you’ve been living with the ideas in your head for so long, and then you begin the long, slow, painful process of putting those ideas on paper, you become just too familiar with them to be your own critic.

Those words have been a part of you for so long, you can no longer tell whether they’re good or bad.

It’s like how when we stare at a screen too long without blinking we begin to see the fine pixels and dots that make up the picture, but lose sight of the picture itself?

That sort of a thing.

A good editor can make that draft shine like a lapidary polishes a rough diamond to brilliance.

A “good editor” does not mean you need to get in touch with the New York Times to ask if they can loan out their literary editor for a day.

Here’s a candidate who got a USA MBA admit despite a big mistake in application .

A friend or a mentor with the experience and knowledge of the admissions process can help.

If you don’t have anyone like that in your life, and if all this sounds a little overwhelming, consider hiring a good MBA application consultant .

MBA Crystal Ball has highly experienced admission consultants who can help you polish your application. Read more about our MBA essay editing services .

Drop us an email when you’re ready: info [at] mbacrystalball [dot] com

That’s all folks. Make sure you follow these steps, and we’re confident that you will be able to write an amazing MBA essay that with the potential to impress the admissions committee and to get you that elite MBA seat that could change your life.   Also read: – Top MBA application tips – Sample Harvard Stanford MBA essays using ChatGPT

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MBA Essay Examples, Tips, and Analysis

Y our MBA application essays are your best opportunity to share meaningful life experiences that hide in the “white spaces” of the resume and to tell admissions officers not only “what” you have achieved but also “why” those achievements are meaningful to you.

Your MBA application essays are going to be crucial if you are competing for a spot at one of the world’s top business schools.

These resources will show you how to excel in the rigorous MBA essay writing challenges ahead of you, provide you with the guidance to create MBA essays that will impress admissions officers, and share MBA essay examples that illustrate our advice in action.

Second, we survey the five most frequently asked MBA essay questions. We preview video essay questions and link to detailed guidance on how to tackle this emerging class of application essays.

Third, we will teach you how to choose topics and stories for your essays and share a story-outlining technique to help you tell those stories.

Common MBA Essay Forms: Persuasive versus Narrative Essays

There are two primary forms that MBA application essays take: persuasive essays and narrative essays. In a persuasive essay, you must persuade your reader that your argument is a sound one. An op-ed column in a newspaper is one example of a persuasive essay.

The classic “What Will You Contribute to the Class?” question is an excellent example of a persuasive essay question that MBA programs like to ask. The essay you write must persuade the admissions committee that you will enrich next year’s class. You will generally present evidence from past experiences and achievements to support your claims about what you can offer the MBA community.

The other style of essay you’ll encounter in your MBA applications is the narrative essay. Certain MBA essay questions don’t sound like questions at all; they are, in fact, an invitation for you to tell a story. We refer to these as narrative essays – but others call them behavioral essays or expository essays.

The Leadership Story Essay is a perfect example of a narrative essay. It’s one thing to claim to be a leader – but it’s quite another to show the admissions committee that you’re a leader by telling a captivating leadership story in which you played the starring role.

While MBA essays often fall into these two categories, the actual prompts will differ from school to school. Let’s discuss the five most frequently asked MBA essay questions. ↑ To the Top

The Five Most Frequently Asked MBA Essay Questions

Every business school application requires you to answer one or more MBA essay questions. Although the essay prompts differ from application to application, we identified five types of MBA application essay questions that appear again and again.

Career Goals Essays

A career goals essay question regularly appears in one form or another on just about every MBA application. Even if you aren’t required to write this type of essay, you will almost certainly be asked about your post-MBA career goals during an admissions interview.

Admissions committees ask about your career plans because they want to understand what you aspire to do after your MBA and how the MBA degree fits into your career plan. As it turns out, a strong career goals essay is one of the best tools in your application to stand out from MBA candidates who don’t have a compelling career vision or haven’t effectively articulated their professional goals in their MBA application essays.

Leadership Essays

Leadership essays are your absolute best opportunity to convince MBA admissions committees of your leadership abilities. Remember that MBA admissions officers will be interested in your leadership achievements both inside and outside of work.

You probably won’t be asked directly, “Are you a leader?” Instead, you’ll be asked to tell stories about your leadership achievements. When given the opportunity, you need to supply evidence that you can rally other people and motivate them to work together to achieve an important shared vision or goal. Therein lies the objective of a great leadership essay.

Why MBA? and Why Our School? Essays

The “Why MBA? Why Our School?” essay is your chance to convince admissions officers that their school is the perfect fit for what you need from an MBA program. The best answers to these types of questions are both personal and specific. You need to effectively convey what you are looking for in an MBA program and tell the admissions committee why their school will best satisfy your learning goals and help you achieve your career development objectives.

“What Will You Contribute?” Essays

The “What Will You Contribute?” essay presents you with an opportunity to tell the MBA Admissions Committee why you would be a valuable addition to their incoming class. The schools are looking for candidates who can put in just as much as they take out. One critical thing to understand when preparing to answer these questions is that concrete and tailored answers about what you can contribute to each MBA program are crucial.

Professional Experience Essays

The professional experience essay is an executive summary of your career thus far. A resume is a record of jobs and achievements — a Professional Experience Essay provides the connections and interrelationships between those jobs and brings your resume to life. An effective Professional Experience essay will give the admissions committee a sense of the career decisions you’ve made, your major achievements in each step of your career, and the skills and knowledge you’ve acquired along the way.

MBA Application Video Essays

MBA admissions committees are increasingly relying on technology to help them evaluate and manage their growing applicant pools. MBA application video essays are becoming a popular tool, as MBA programs can use them to learn far more about candidates than the traditional application permits. In recent years, leading MBA programs including Kellogg Northwestern , MIT Sloan , and Chicago Booth have incorporated a video component into their evaluation process. Video essays are excellent screening tools that allow admissions officers to assess candidates’ professional presence and communication skills.

Free MBA Essay Writing Course

Please enter your email below to gain 30 days of free access to our MBA Essay Writing course. Learn about the five most frequently asked MBA application essay questions and access our brainstorming tools and sample essays.

No matter which type of MBA essay question you are tackling, your primary objective is to provide evidence that proves you possess the qualities that admissions committees value most. By doing so, you will move one step closer to an acceptance letter from a top business school.

Now that you have a better picture of the classic MBA essay questions you’re likely to face, let’s cover selecting the strongest stories to present in your MBA application essays.

How to Choose the Best Stories for your MBA Essays

Story selection is something all MBA applicants wrestle with. When you first read the MBA application essay questions, it may be hard to figure out which topics to cover or which of your stories to tell. We’ll explain how to go step-by-step to choose your best stories. Here are the steps:

Research the School’s Fit Qualities

Categorize the question.

• Brainstorm Topic/Stories

Choose a Topic or Story

To choose your best stories, you need to know what qualities MBA programs truly value when evaluating applicants. You want to tell stories that prove to the admissions officers that you possess the attributes they seek in MBA candidates. We refer to these as the school’s Fit Qualities . You might think of them as the highest-common denominators among the candidates who are accepted.

Early in your MBA essay writing process is the time to make some strategic choices about which qualities and strengths you will put front and center in your MBA essays. If you attempt to feature all of your strengths, you run the risk that admissions officers will finish your essays with no clear idea of any of them. Instead, select three or four of the qualities that your research tells you the school you are applying to prizes most of all.

Second, study the essay question to determine if it falls into one of the five essay categories discussed earlier in this article.

By categorizing each question, you’ll have a better idea of what the admissions committee will be looking for in your response. You’ll know the criteria for scoring top marks in that essay style, which will guide your application essay design decisions.

Brainstorm Topics/Stories

Third, you are ready to start brainstorming potential topics and stories. Remember that your central objective is to find opportunities to feature the key elements of your application strategy .

Here are some questions you can ask yourself to help you to choose your best topic or story:

Are you the star of the story or supporting cast?

With very few exceptions, you need to write stories where you play the starring role. Don’t make the mistake some applicants make of writing a thrilling story about their parents’ hardships and triumphs, leaving little room for their own.

Did the experience occur recently?

It is usually best to choose stories that happened within the last three years. If an older story is incredibly compelling, then keep it on your list. However, bear in mind that admissions officers are rarely interested in reading about your high school glory days.

Does the essay feature several Fit Qualities?

Review your topic ideas objectively and ask yourself if they exemplify the school’s Fit Qualities. Because you’ll be limited to telling only a few stories, you’ll want to choose the ones that feature a few different Fit Qualities if at all possible.

Once you have selected your best stories, it is time to create an outline to organize your thoughts before jumping into the writing process. ↑ To the Top

How to Outline Your MBA Essay Stories

The persuasive essay writing style is prevalent in university and work settings, so it may have been some time since you were asked to write a story. For that reason, we want to share a powerful outlining technique called the STAR framework that will help with the “story-telling” essays you may be asked to write in your MBA application.

The STAR framework is designed to help you tell a concise story with a beginning, middle, and end.

The “S” in STAR stands for Situation .

The Situation is the time, place, and context of the story; you can think of it as the setting, but it might also include the broader challenge or conflict you or your organization faced. In essence, this is the set-up of the story.

“T” in the STAR acronym stands for Task . The Task is your role and goal in the story. What were you expected to accomplish by the end of the story? An effective story has built-in conflicts and complications.

The Action of the story is what admissions officers are really interested in because this is their chance to see your strengths and qualities in action. While it won’t be necessary to write down every step you took at the outlining stage, you’ll want to jot down the highlights.

Below is an MBA essay example told using the STAR framework. It outlines a story written by a candidate who served as a donation chair for a fundraising event for a non-profit organization.

Task: Assigning specific jobs to committee members, checking on their progress, helping teammates meet agreed-upon deadlines for obtaining the donations, and offering other assistance

Action: Motivated my team by having them meet Literacy Now children. Assigned tasks and checked in regularly. Successfully mediated team disputes. Visited 20 restaurants and called 12 wineries. Ensured deadlines were met.

Sample MBA Essays: MBA Applicant Beware!

MBA Prep School’s guide is replete with essay writing tips, and we do provide excerpts from sample essays to illustrate the most common MBA essay categories. However, while you will find page-after-page of helpful advice and building blocks for constructing your own original MBA essays and stories, we don’t publish an extensive catalog of MBA essays written by MBA Prep School’s past clients.

The problem with collections of sample MBA application essays is that they can mislead you into thinking that if you can just replicate one of those sample essays, you’ve got your golden ticket into business school. Unfortunately, the opposite can be true. The reason those essays “succeeded” is because they were an integral part of a complete story about an impressive human being whom the admission committee concluded belonged at their business school.

And the scary truth is that reading MBA essay examples might even harm your chance of admission for several reasons:

1. They might stunt your creativity and ability to express yourself. If you are trying to mimic someone else’s essays – the content, the style, or the approach – your story and voice are likely to get lost in the process. Admissions committees want to be impressed – but they want to be impressed by you. Feature the traits and tell the stories that depict “you” at your best.

2. Sample MBA essays can undermine your confidence in your MBA candidacy. The essays that get published as samples are often truly eye-catching, dramatic, and sensational – stories of exceptional accomplishment, rare feats, or extreme obstacles. It may seem, in comparison, that none of your stories stack up. The good news is that the whole package is what matters, not a single defining moment in a candidate’s life.

The last thing you need is to doubt your abilities or have a crisis of confidence when you’re trying to put pen to paper (or finger to keyboard). Trust in your own experiences and tell stories about what you – and only you – will bring to the MBA program.

3. Admissions officers can tell when you’ve “sampled” from sample MBA essays. The pesky thing about MBA admissions committees is that they’re filled with brilliant people who know how this game is played and what resources are available. They can spot themes and clichéd stories inspired by sample essay collections. More importantly, they can sense when you’re telling someone else’s story or when the story doesn’t ring true to your MBA application’s other elements. Don’t give an admissions officer reason to doubt your authenticity by risking even the appearance that you “sampled” from MBA sample essays that are swirling around on the Internet.

At MBA Prep School, we work with clients we believe in and help them tell their stories, not someone else’s. Remember that the MBA application process is not a storytelling contest; even if it were, the winners would be chosen based on the authenticity, originality, and integrity of the stories they tell!

Final Thoughts

Critics of MBA essays often wonder if they still have a place in the application process when admissions committees can rely on quantitative data points to choose among applicants. However, your transcripts, test scores, and resume are historical documents that only tell a fraction of the story. Your MBA essays represent a powerful opportunity to communicate your goals, strengths, reasons for applying, and potential contributions to the class.

The process of writing MBA essays provides you with a rare opportunity for self-examination and self-expression. Many applicants value the introspection required of them in the MBA essay-writing process and find they can better articulate their strengths and goals during their subsequent MBA interviews as a result. By putting ample thought and effort into brainstorming and writing your MBA essays, you will almost certainly increase your odds of being accepted to a top MBA program.

Related Articles: Essay Examples

• Career Goals Essay Example
• What Will You Contribute? Essay Example
• Why MBA? and Why Our School? Essay Example
• Leadership Story Essay Example
• Professional Experience Essay Example
• MBA Video Essays
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The Key to Writing Your Best MBA Goals Essay

Understanding what you want to get out of business school plays a larger role in your MBA essay than you may think.

Top MBA programs are looking for applicants who have a clear idea of how a business degree will help shape their future. This is why the MBA goals essay is such an important piece of your business school application.

But how do you write a goals essay if you’re unsure of your post-MBA goals? What if you are changing careers  and know you want to obtain the skills that an MBA program provides , but aren’t sure which career direction you want to pursue after your degree? Should you spend time looking into post-MBA options? Should you try out different jobs or shadow people in different careers, so that you can submit your MBA essay with a secure MBA goal? Or is it better to write your MBA essay with undefined goals?

The role of post-MBA goals in your MBA essay

Your post-MBA goals should guide you in the application process, and at the very least help you decide where to apply. Not only is it worthwhile spending time finalizing a post-MBA direction, it’s required. You need to know why you want to spend a large amount of your time and money before you apply. Not knowing what your post MBA-goals are could turn your MBA investment into a huge debt with no job to pay it off. Think of your goals as a weathervane—if it’s broken, it spins uselessly in the wind, but when working properly, it points you in the right direction.

Still wondering if business school is right for you? Ask yourself these five questions .

Steps to take before writing your MBA essay

When thinking about how to write an MBA essay, you also need to think about how to identify and define your personal MBA goals. Perhaps you already have a good idea of why you want to attend b-school and what it can help you achieve. If not, here are four steps that will help you understand and articulate your post-MBA goals, so you can write an impressive MBA essay:

Determine your likes and dislikes

Think about what you like and dislike about your current and past jobs. Compile a list of what you’d like more of and what you’d like less of. A simple exercise like this will ensure that you’re not just going through the motions, but that your MBA goals will actually bring you satisfaction in your career and life.

Talk to people in careers you want

Talk to people in jobs that appeal to you. Organize informal interviews or email a list of questions to people you know who have positions that you find attractive. While a post-MBA job or career path may seem appealing on paper, you want to ensure you have a full understanding of the positives, negatives, and opportunities that truly exist .

Consider a career counselor

Think about hiring a career counselor. With the right guidance, you can gain a better understanding of what opportunities exist for MBA graduates, and hone your MBA goals so that you can write a more competitive MBA goals essay. This short-term investment will pay off when you are able to get into the b-school you want and land your dream job after graduation.

Establish connections at companies that interest you

Once you have a better idea of your direction, take a look at the career listings for the bigger employers in the field or fields that interest you. Check out profiles of some of the recent MBAs these companies have hired and see if you can arrange to speak to someone in the roles that appeal to you. Talking with people that were once in your position (and who work at a company of interest) is a great way to grow your network and establish connections that can give you the advantage come interview time. However, it’s also a way to learn more about different positions and better define your MBA goals for yourself and your MBA essay.

MBA goals can be flexible

Not having clear goals will leave admissions officers wondering why you’re putting in the time, effort, and money to obtain an MBA. An MBA essay with clearly defined goals, may also concern b-schools that you won’t be able to find an internship, or eventually a full-time job because you don’t know what you want to do. But don’t worry—admissions officers also recognize that your goals may change over the course of your MBA program and that what you say in your MBA essay is somewhat preliminary. It’s okay to be flexible, but not clueless.

Want more advice on MBA programs and applications and an opportunity to meet with admissions directors? Join top b-schools at The MBA Tour's events across the globe .

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Guides to MBA Essays at Top Programs

At Menlo Coaching, we’ve prepared pages on MBA admissions essays for a number of business schools. You can find expert guidance from our admissions experts on these pages, with an explanation on how to approach each category of essay.

Essay Guides by Program

Harvard business school, stanford gsb, upenn wharton, northwestern kellogg, chicago booth, columbia business school, dartmouth tuck, berkeley haas, michigan ross, cornell johnson, ucla anderson, unc kenan-flagler, emory goizueta, usc marshall, georgetown mcdonough, indiana kelley, michigan state, arizona state, university of minnesota, boston college, southern methodist university, university of utah, ohio state fisher, university of tennessee, university of alabama, brigham young, mays (texas a&m), notre dame, mendoza, naveen jindal, washington university, bu questrom, simon (rochester), university of georgia, university of wisconsin, quick resources, rutgers business school.

Writing admissions essays is one of the most important—and difficult—aspects of any MBA application. Get expert guidance from the dedicated MBA Admissions Consultants at Menlo Coaching.

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Which program are you applying to?

How can you write great mba application essays.

On the Accepted blog, our experienced MBA admissions consultants - all former admissions committee members themselves - give specific and actionable advice for tackling essay questions from all the top business schools. We breakdown and analyze each essay question from schools such as Harvard Business School, the Stanford Graduate School of Business, MIT Sloan, London Business School, and dozens others, plus include this year's deadlines and class profile information.

Looking for a specific school's essays?

Click the links below to read our advice on how to answer each business school's essay prompts.

Cambridge Judge

Chicago Booth

Columbia Business School

Cornell Johnson

Dartmouth Tuck

Emory Goizueta

Georgetown McDonough

Harvard Business School

Indiana Kelley

London Business School

Michigan Ross

Oxford Saïd

Stanford GSB

Stanford MSx

Toronto Rotman

UC Berkeley Haas

UCLA Anderson

UNC Kenan-Flagler

University of Washington Foster School of Business

University of Texas McCombs

USC Marshall

Vanderbilt Owen

Successful MBA Application Essays

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— Name: Stivaly Gomez GMAT Score: 660 GPA: 3.51 Undergraduate Institution: UT Austin Undergraduate Major: Biomedical Engineering Pre-MBA experience: Healthcare Technology Consulting and Product Management Number of years of experience pre-MBA: 7

Sponsored by Ivy Advisors : At Ivy Advisors, we believe in the applicant and we propel that applicant with the best version of their authentic selves. With this philosophy, we have helped hundreds of people across backgrounds and styles land at their top business schools.

Our FB Page: https://www.facebook.com/IvyAdvisors/

LinkedIn page: https://www.linkedin.com/company/ivy-advisors/

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Creating something from nothing when i moved to the us.

“Stivaly, the facts can’t be changed. You got an F on your assignment because you didn’t turn it in.”

As I heard these words, I stood next to Ms. Santiago, my 11th-grade History teacher, in shock. I had just arrived in Florida from Venezuela a few weeks before and was still learning the language. This was one of the most transformational moments of my life. By failing, I had the space to reflect on what I had done wrong, and on the lesson that my grandmothers, aunts, and mom had passed on to me—to be strong and unafraid of making mistakes, because mistakes lead to blazing new trails.

My mother, inspired by her mother’s strength, moved away from her home and became the first in her family to earn a degree in Computer Engineering, a degree uncommon for the women in Venezuela in the 1980s. She started her own computer engineering business in Ciudad Ojeda, a city she had never lived in before. In less than 10 years and after a roller coaster of failures and successes, she became one of the city’s most successful entrepreneurs and a role model for other women starting their own ventures. My mother was always vocal about taking risks and learning through setbacks.

Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.

Her determination taught me to stand up for myself and follow my dreams regardless of the challenges. After that F in History, I was determined to formulate a plan of action to correct my actions. I sought out new friendships with my classmates to establish a support network. I set my fear of not speaking fluent English aside and dared to make mistakes out loud, because I knew I would learn more that way. I asked for clarifications from teachers and classmates any time I needed it. By the end of my junior year, I had become one of the top students in every one of my classes. I ended the year with a 4.0 GPA, leading to my admission to the Miami Dade Honors College and later to UT Austin’s Department of Biomedical Engineering. At UT, despite the initial culture shock of being one of just five women of color in my Biomedical Engineering class, I continued pushing myself forward to define a career path where I turned my aspirations into real opportunities. I successfully collaborated as a research assistant in Dr. Hugh Smyth’s pharmaceutics lab, and my team was recognized for developing one of the top 10 novel medical device prototypes in a competition of more than 50 devices.

My mother also taught me that striving for greatness came with an obligation to uplift those coming behind us. Throughout my college years, I leveraged my insights from my experience of emigrating from another country to tutor other students who were going through a similar transition.

Having recently emigrated from Venezuela, Mariana was struggling to stay motivated to continue to pursue dentistry, the career of her dreams. Mariana was working to pay for her studies, and was supporting her little brother at home by helping him with his homework. By working with her to build a collection of resources and connecting her with other tutors, students, and faculty who were aligned to life sciences careers, I helped her improve her grades and identify programs that would help her continue to pursue her degree. Now she is on her way to graduating as a general dentist and will be the first in her family to earn a doctoral degree.

Creating Something from Nothing in My Work Experience

As the only Latina in my starting group at Accenture, I made it a point to engage in retention and recruiting initiatives from day one and established the first professional development workshops for Hispanics in the DC office. Through a curriculum focused on building leadership, communication, and networking strategies, I created a platform to support our members and provide them with the tools to build a successful career path inside and outside of the company. This model became the footprint for leads that followed and a key piece to the value offerings provided by the DC office and other offices across the nation.

I joined Accenture to grow my career in the healthcare technology sector. However, the lack of opportunities and resources in the health sector in the federal space local to Washington DC forced me to build a network and career path from scratch. After various networking events and hundreds of emails, it only took one person, a managing director named Matt Farrell, to empathize with my passion for the impact I wanted have in the industry and the grit I had to pursue it. I was staffed on a life sciences project as the lead of the team tasked to create a cloud-based patient services application. Since then I have been positioned to lead projects and teams of experts to deliver on a set of client requirements despite having little to no experience with managing teams or launching products. Exceeding my clients’ expectations has earned us additional work for every project I have led. I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.

I have gained the trust of leaders in my practice and established my reputation, and now I am proud to participate in groundbreaking projects that only people with high recommendations could partake in.

How HBS Will Help Me Build My Vision

My journey at Accenture has allowed me to fight for my passion: creating low-cost medical products that can be accessed by a wider population. This was important because I experienced first-hand how a lack of access to quality healthcare deteriorates a society—I lost my Aunt Marilu to cancer because she lived in a low-income community in Venezuela where she could not access effective treatments.

I aim to dedicate my life’s work to democratize low-cost innovative medical technologies from the US to hospitals across Latin America to improve the quality of care offered in the region. The portfolio of opportunities promoted by the HBS Health Care Initiative will expand my exposure to the sustainable alternatives I will use to address gaps in local and international healthcare systems.

Along with my husband, Jose Mena, who is also applying, I consider Harvard Business School to be my first choice because its focus on leadership. Being the originators of the case method, Harvard offers a unique environment for authentic leadership development where I will learn to be less self-critical, speak with assertiveness, and make tough decisions. Through HBS, I will engage in a collective endeavor to formalize my vision into a reality.

Background:

At Ivy Advisors, after working with hundreds of applicants with a wide range of experiences and backgrounds, we have developed a strong perspective on ‘how to draw out someone’s special spark’. When we engaged with Stivaly, it was very clear from the first interaction that she carried a certain spark, but it was deeply buried behind her fears of having a lower-than-average GMAT score. Her essay is the product of multiple coaching calls and sessions that helped her build a sense of self-confidence in her application so that she can proudly own who she really is beyond her stats and show -not just tell- the value she will add to the Harvard Business School.

At around 1100 words, this is a long essay. However, breaking the essay down into meaningful moments that shaped the applicant made the content much easier to read. The subtitles provided a quick way to transition from one story to another while still holding a central theme.

The average GMAT score of admitted students at HBS is around 730, while the average undergraduate GPA is around 3.7. With stats lower than average, Stivaly needed to show through other data points that she is committed to academic excellence and continues to be a competitive high performer in the workplace and an attractive candidate for MBA recruiters. With seven years of pre-MBA work experience (higher than the average 4.7 years), Stivaly was able to showcase, though her resume and other parts of her application, a rich professional background including three promotions and a number of other academic and professional recognitions. She let the other parts of her application speak to her professional achievements, so that she could make space for the essay to talk about her motivations behind her achievements.

Stivaly’s first story is about leadership and perseverance. First, she starts with a failure. Generally speaking, most people wouldn’t think about starting their Harvard Business School essay by admitting that they got an F at some time in their life. But Stivaly wanted to show who she really is – someone unafraid of failures

While she contextualizes the reason for her failure – moving to a new country and speaking a new language – she never made excuses for it. She owned her mistake and made sure that she would not repeat that mistake again. This sense of ownership demonstrates her not only her maturity at a young age, but also her action-oriented problem-solving character, something essential for leaders in the business world. In a few paragraphs, we get to see the go getter fighter who is clearly committed to excellence.

In addition, Stivaly showed that her pursuit of education was something that extended beyond herself or her grades. She made it clear that it was about continuing the legacy of the women in her family and she felt a sense of responsibility in carrying that legacy forward. She demonstrates that early sign of leadership by pointing to an example of how she used her experience as a way to help someone else who reflected a past version of her.

HBS’s mission is to “Educate Leaders who make a difference in the world”. With this first half of the essay, Stivaly made it clear that she follows a higher purpose. She showed that she was a leader and trailblazer in her community, who is persistent, action-oriented, and who was making a difference in a small way – in someone else’s life.

With this first half of the essay, Stivaly made it clear that she follows a higher purpose. She showed that she was a leader and trailblazer in her community, who is persistent, action-oriented, and who was making a difference in a small way – in someone else's life.

The second half of the essay goes on to expand on Stivaly’s consistent habit of perseverance and impact, as a professional, and at a later point in life. She uses her experience to reshape how organizations think and operate. Despite an unlucky start in Healthcare, she takes immediate action to reverse the situation. The personal connection to her area of impact – helping Latinos and working in Healthcare – show that she is vested in them and she will won’t stop finding ways to improve the status quo. Again, she makes it clear that the motivation behind these pursuits was something beyond herself.

In other words, Stivaly showed through her stories that she is a leader who makes a difference in the world.

Lastly, Stivaly effectively and succinctly articulates why HBS is the right place for her. She doesn’t make the mistake of running a laundry list of items that she will do at HBS (at Ivy Advisors, we see many applicants make that mistake). On the contrary, Stivaly is hyper focused on linking her purpose with the HBS learning environment.

At Ivy Advisors, we believe in the applicant and we propel that applicant with the best version of their authentic selves. With this philosophy, we have helped hundreds of people across backgrounds and styles land at their top business schools.

Lastly, at Ivy Advisors we care about preserving the authentic voice, tone, and style of the applicant. Although many will assert that this essay isn’t perfectly polished like an award-winning novel, we acknowledge and assert that we intentionally respected the style of the applicant. She is imperfect in many ways and her openness to admit it makes her the perfect candidate.

— • Country/State: China • Gender: Female • Ethnicity: Asian • GPA: N/A • GMAT: 710 • Undergrad Major: Mechanical Engineering • Age: 35 • Pre-MBA Industry: Automotive Manufacturing

Sponsored by ARLee Consulting : A boutique admissions consulting firm offering 1on1 coaching customized to help applicants GET ACCEPTED to their dream schools. Its Founder and Managing Director, Alex Ruiz Lee, an INSEAD MBA graduate, uses his experience as former HR Head at Samsung Electronics and Admissions Interviewer for INSEAD to guide you toward acceptance.

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INSEAD ESSAY

Give a candid description of yourself (who are you as a person), stressing the personal characteristics you feel to be your strengths and weaknesses and the main factors which have influenced your personal development, giving examples when necessary (500 words). Three months ago, when I was looking for bridesmaids for my wedding, I reconnected with a friend. She told me: “You’re my role model. When I met you, I told myself to become a woman like you: strong-willed and open-minded”. But I was not always this way. I was born as an ethnic minority in a mountainous rural area of Southwest China, where poverty prevailed, and educational opportunities were rare for girls. As a kid, I asked my mom whether boys were smarter because teachers said so. But she, a college educated woman, told me they are not. She took me to Beijing for a short trip, encouraging me to cross those mountains that surrounded us. This inspired me to grow from a girl who led other girls to play wildly in playgrounds, to a woman capable of leading a global team to overcome the most challenging projects. In university, I was bullied because I could not speak English; at work, people questioned my ability to lead big projects because I am not a German male. It has been joyful to surmount these obstacles. I have even passed determination to others as when I coached another female peer to become a successful project leader or when I guided a team of inexperienced members to collaborate effectively.

These experiences shaped me to feel naturally comfortable in international settings and built up my ability to alleviate cultural conflicts.

I only started to work with Western coworkers when I was 25, and set my feet outside of China for the first time in 2013. Since then, numerous international trips to various countries grew my curiosity for different cultures. A strong affinity opened my heart to express respect and care for people from different backgrounds and to bridge us with universal values. As a result, not only am I currently enjoying life in a country as different to China as Germany, but I am married to a French, and I combine professional career in Germany with continuous trips to France. These experiences shaped me to feel naturally comfortable in international settings and built up my ability to alleviate cultural conflicts. Thomas - the best boss I have ever met – gave me complete autonomy to leverage my problem-solving skills in order to discover issues and search for solutions. I, therefore, created processes to close gaps in change management after I observed changes were not tracked systematically. I organised resources to modify designs inherited from past products in Germany when I saw they no longer fulfilled new requirements. As a female leader, I am always proving myself to be as capable as men. Therefore, I tend to carry others’ workload all by myself without asking for help when needed, which puts unnecessary pressure on myself. I am just concerned that I will be judged as a woman who cannot honour commitments. My husband is helping me to discover that it is okay to properly show my struggles and seek support. INSEAD Gender Initiatives will bring me to an international community of female leaders who have experiences to share on how to position ourselves in men-dominated industries.

Probably the most important essay in INSEAD’s application, this is not a straightforward strengths and weaknesses essay since INSEAD also wants applicants to describe themselves as a person and highlight the factors that influenced their development. Caroline was very concerned about her profile. By the time she applied, she was about to turn 35 whereas the age range of INSEAD’s class is 26 to 32. Her GMAT score was on par with INSEAD’s average (710), which as a Chinese applicant would be considered on the lower side. She also believed her international exposure was somewhat limited compared to a “typical” INSEAD student, and her industry (automotive manufacturing) was not the most attractive of industries for business schools.

With this in mind, we decided to approach the essay with simple language and with a very positive tone and vibe, while touching upon strengths that could be connected to all four INSEAD's admissions criteria...

Caroline begins the essay with a novelist style paragraph. She puts us in a recent situation where she is conversing with a friend who shares with us right away two of Caroline's strengths (“strong-willed and open-minded”). She closes the paragraph with a sentence (“But I was not always this way”) that makes us wonder about her personal story and want to keep reading. She then walks us through her childhood, and we understand that she does not come from an affluent background. She touches upon her mother influencing her to overcome obstacles as a kid and later as a project leader because of the simple fact of being a woman. In this paragraph, we understand she is connecting her strengths to two of the admissions criteria: Leadership Potential and Ability to Contribute. Then she moves on to a paragraph that highlights her international experiences to date and how these have made her be more adaptable in international settings, and curious, respectful and caring for other cultures. Her reference to being married to a French man is a clear indication of this, and it is very easy to derive from this that she definitely meets the International Motivation criterion.

She uses the next paragraph to emphasize her problem-solving skills and her ability to think outside the box. Both strengths are connected to the Academic Capacity criterion. She also briefly mentions that Thomas is the best boss she’s ever had and gave her a great degree of autonomy. This indicates that Thomas had a great influence in her development, and it also shows that she is an appreciative and grateful person, which could also be linked to the Ability to Contribute criterion. She concludes with one weakness. While she has chosen a cliché, I like her choice because this weakness doesn’t go against any of the admissions criteria nor against her career goals. Furthermore, she has approached it from the female angle, which makes it less of a cliché. In short, she has been able to capture the reader’s attention from the very beginning and has connected all her strengths to INSEAD’s four admissions criteria in a very clear and straightforward way, while keeping a very positive tone and vibe throughout the entire essay.

Disclaimer: With exception of the removal of identifying details, essays are reproduced as originally submitted in applications; any errors in submissions are maintained to preserve the integrity of the piece.

— Country/State: International GMAT: 740 GPA: 9+ on 10 Undergrad Major: Engineering Pre-MBA Industry: Consumer Goods

Sponsored by Admissions Gateway : Admissions Gateway has helped 800+ candidates, worldwide, achieve their dreams of gaining admission to the top MBA programs. We specialize in applying to the top-15 programs. Our candidates have a 97%+ success rate with scholarship awards of up to $150,000. Our founder is the #1 rated consultant on Poetsandquants.

Our life experiences shape our skills, perspective and help define our paths. Reflecting on my personal and professional journey, I would like to share three lessons which have strongly shaped my journey and outlook.

My first lesson is about people. I feel fortunate to have understood the enormous potential in empathizing and collaborating with individuals to achieve community success, organizational targets and personal goals.

Perhaps due to my father’s frequent job transfers, I grew-up as a reticent, lone worker, shying away from forging long-lasting relationships. While excelling academically, I skipped participating in anything at school that required dependence on other people. It was only at my undergraduate institution, [University] that I really started building relationships with my hostel-mates and exploring the various opportunities [University] offered.

However, soon dark realities came to the forefront when a final-year student committed suicide while my close friend, [Name], got sucked into a vortex of depression due to his poor academic performance. Deeply shaken, I resolved to address mental-health issues on campus and joined the Institute Counseling Service, comprising student volunteers, faculty and professional counselors who sought to provide emotional and academic help to students.

Driven to make a difference, I led 240 student volunteers, strengthened our mentorship program to identify students in need of professional help and organized Orientation Programs. To dispel the stigma associated with mental-health and build trust, we increased the approachability of counsellors by initiating hostel visits and collaborated with NGOs to use theatre and generate awareness. I personally mentored students and it was heartwarming to create an environment in which people were able to discuss their personal issues freely with me. While I gained friends for life, I realized there is no greater happiness than witnessing one’s mentee overcome difficulties and be successful! Listening to varied personal experiences inculcated empathy and fostered ability to forge strong interpersonal connections.

This experience stayed with me during my professional journey with [Consumer Goods Company]. Just out of college, I had to navigate union strikes, reconcile socio-political contexts and motivate 600+ unskilled workers, several years my senior to transform the quality performance of an $800M factory in a small town. Leveraging interpersonal skills, I understood employee concerns and created an experiential training program. Listening to them, educating them, sharing success and owning failures together, I immersed myself in the workforce environment, instilling a culture of innovation and change. Our efforts reaped dividends as we eliminated all consumer complaints and achieved the best-ever performance in quality metrics, securing [Consumer Goods Company] market-share and launching 24 premium product variants. Thus, I learnt to drive organizational change by harnessing people’s potential.

My second life lesson is about values. I feel long-term success can only be achieved if one has the character to stand by one’s principles during testing times.

At age-5, I recall accompanying my mother to court hearings to witness a long-drawn trial involving my father. Overtime, I understood how my father had been slapped with a fake harassment case because he refused to accept a bribe for professional favors. Standing by his principles, he was later acquitted emerging as my inspiration and teaching me values of honesty and integrity.

After 17 years, these values were tested. Early-on in my role as Quality Manager of [Consumer Goods Company] plant, consumer complaints for a particular defect inflicted 10% market-share losses in [Big City]. On probing, I realized that we had overlooked an important data trend during manufacturing that could have averted the disaster. While corporate auditors were preparing a report attributing the occurrence of defect to chance, I presented the true picture, taking full responsibility. It was a difficult decision as our factory had already lost credibility prior to my joining. Our General Manager intervened to manage the crisis and while recognizing my ethics and courage, placed faith on my ability to redeem myself.

Motivated to prove myself, I worked incessantly with my team, ensuring that I drive systemic changes and build a culture of continuous improvement. Within one-year, we achieved benchmark performances, restoring faith in the unit/team. During our annual performance review, our unit was appreciated for data-integrity, reinforcing my belief in my value system.

The third lesson is about impact. I believe true success is achieved when people are guided by a desire to create sustainable impact and make a positive difference in society.

During a factory-visit, I engaged with our CEO, and advocated driving growth by monetizing [Consumer Goods Company] distribution network to service regional firms/startups. Intrigued, he inducted me into his office in the Trade Marketing and Distribution function in a strategic role, a move unheard for any non-MBA engineer. Initially, I engaged with product entrepreneurs to offer them [Consumer Goods Company] distribution for scaling-up. One case was [Company], a [City]-based startup that innovated on cost-effective sanitary napkins. We are helping them reach 60M consumers in [Country], a country where 75% women resort to unhygienic alternatives. Curious to understand their success, I engaged with the founder, [Name]. I realized [Name] was driven by a desire to positively impact the lives of rural women and this motivated him to innovate continuously.

Reflecting on this conversation, I identified how [Consumer Products Company] could play a larger role in adding to consumer-value and go beyond giving distribution access to CPG startups. If tech leaders such as Google, Microsoft could incubate technology startups, we needed to explore similar models in the CPG space. I formulated a strategic investor model to incubate and eventually acquire CPG startups, a first for an Indian CPG firm, and pitched it to senior leadership. They appreciated my vision of synergizing with startups, providing [Consumer Products Company] marketing expertise and product development insights to encourage product innovation, thereby creating an inorganic growth roadmap for [Consumer Products Company] vision of achieving $15B by 2030.

These lessons provide the foundation to succeed and define my professional ambitions. Going forward, I envision energizing the [Country] CPG startup ecosystem, stimulating innovation and strengthening symbiotic relationships with Corporations to deliver high social-impact products, creating sustainable value for 1.2B Indian consumers. While my experiences have created the primer, I see Harvard as the perfect catalyst to transform me into a change leader. Building on my life lessons, I can’t wait to engage with classmates who bring with them a wealth of global experiences and stories!

Analysis: In this essay, the author shares the three life lessons which have most strongly shaped his experiences and outlook. Each one brings forth a different side of his personality. The first focused on developing empathy and lasting relationships having mostly favored solo working up until his undergraduate days. The second lesson is built around personal family experiences that drove home the importance of standing up for his values: honesty and integrity. The third and final lesson drives home the author’s desire to achieve a lasting positive impact in his professional life, by fostering an internal culture of innovation, and championing start-ups in the Indian CPG industry.

Topic: The difficult part of an open-ended Harvard prompt is deciding what one wants to share. The writer shares the three life lessons which have strongly shaped his experiences and outlook. We think this is a great approach as the writer shows the admissions committee “who” he is and “what” his values and motivations are.

Each lesson brings forth a different side of his personality. The first focused on developing empathy and lasting relationships having mostly favored solo working up until his undergraduate days. The second lesson is built around personal family experiences that drove home the importance of standing up for his values: honesty and integrity. The final lesson drives home the author’s desire to achieve a lasting impact in his professional life, by fostering an internal culture of innovation, and championing start-ups in his country’s CPG industry.

Tone and readability: This essay does not have dramatic flair. Because that’s fine as flair is not everyone’s style and one should stick to his or her style! The writer comes across as someone who has reflected on his experiences and what is important to him. He also comes across as genuine and shows vulnerability as he goes along. There is a certain humility that comes of the page - someone who has accomplished a lot but is comfortable in his skin and able to share not only his achievements but also his failures.

Why this essay wins: We can see the candidate’s accomplishments in his resume and have heard from his recommenders. This essay wins because it allows us to answer the question:

“Would you want this person to be in class with you?”

— • Country/State: International • GPA: 3.32 • GMAT: 750 • Undergrad Major: Economics • Pre-MBA Industry: Non-profit

Sponsored by Ivy Groupe : Ivy Groupe is a boutique MBA admissions consulting company founded by Shaifali Aggarwal , a graduate of Harvard Business School. Shaifali’s philosophy focuses on authenticity and storytelling to help clients craft compelling and differentiated applications that stand out. With this approach, she has successfully helped hundreds of applicants gain admission to top-tier MBA programs. Shaifali has been quoted/featured in US News, Business Insider, Forbes, Entrepreneur, The Economist, and The Muse for her expertise. Read our stellar testimonials / request a free consultation !

PROMPT: As we review your application, what more would you like us to know as we consider your candidacy for the Harvard Business School MBA Program? (no word limit)

This essay was provided by the experts at Admissions Gateway .

I remember my hands trembling as I clenched the scissors, and my mother’s gorgeous locks fell to the ground − I was six years old. Compelled to quit her studies after marriage, my mother resumed her masters in [course] after ten stifling years. With my father’s solitary income going into tuition for my mother, sister and me, a proper haircut was a wasteful luxury. My parents shielded us from their struggles, but the gravity of our situation hit home as I cut my mother’s hair.

When my mother finally cleared her examinations, I expected things to change. Instead, she declined lucrative offers to join public-services, catering to marginalized populations through [country’s] public healthcare system. My parents unwavering desire to lead a life of meaning, fuelled my own. Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone. I would like to share how three transformative experiences, starting over a decade ago, have progressively shaped this lifelong approach.

At 13, I was devastated to see my sister’s tiny frame shake violently as she coughed from asthma. What affected me most was learning that we had all contributed to these respiratory problems, by making [city] the most polluted city in the world.

I refused to remain a silent spectator and started an environment club, [club], at school. Digging-up compost pits and conducting tree-plantation drives, our team explored every opportunity to make our premises greener. The efforts of our small 10-member team indicated to me the potential to spur larger change by motivating all 1500 students to step-up. Our idea to achieve this, by integrating environmental-awareness within our curriculum, was dismissed by the administration for lack of resources. Undeterred, I started writing applications to garner financial support, and within months, led our team to the first place in a national competition. The $15K we won infused both resources and enthusiasm to implement our eco-friendly curriculum.

Juggling my graduation-examinations and endless hours of organizing activities for the entire school, we grew [club] five-fold. Students stepped-up to expand our efforts, from transitioning our school to using solar energy to organizing large-scale zero-waste campaigns. ‘Exponential’ was no longer just a graph I studied, I could tangibly see my impact multiplying by mobilising individuals around me.

Eager to replicate our success beyond school, I initiated environmental workshops for children from urban-slums in [city].

“Boys don’t need to save money for dowry, do they not have to conserve environmental resources either?” asked 11-year old [name]. Half-way into my first workshop, my analogy of saving money to explain the concept of conserving environmental resources, had derailed my session-plan.

Having witnessed the consequences of gender-disparity in my own childhood I started my non-profit [non-profit], during college, to promote holistic life-skills education to uproot such evils. I was happiest spending weekends in community-centres and public-classrooms, with my team of student-volunteers, conducting activity-based workshops for hundreds of children. I vividly remember when, beaming with pride, [name] told me that she had saved enough money to buy her house. She not only grasped complex concepts of banking and savings, but acknowledged herself as a financially-independent female – albeit in a game of Monopoly!

By graduation, we grew to a 20-member team and reached 1,000+ children. However, once I moved to join Investment-Banking, our student-volunteer model disintegrated and fundraising for a full-time team seemed impossible. While struggling to sustain momentum, I saw a class-teacher enthusiastically taking initiative to support our program, during a workshop. Watching her, it struck me that scaling-up [non-profit] was not the only way to further impact.

pullquote align=left text="Over the course of my journey, I have carved my own path to making a difference – one of spreading my ideas and impact, beyond what I could accomplish alone."}

Restructuring our workshops into a comprehensive curriculum, we showcased it to the state academic department. Winning their support, we trained 100 public-school teachers and principals to deliver the program. Within two years, these teachers extended our program to 10,000 children and even co-opted their colleagues. Their efforts reaffirmed my conviction that enabling change-agents at a systemic-level could accelerate impact at scale.

To steer my journey in this direction, I decided to quit my investment-banking job in [country] and return to [country]. Forgoing the financial comfort I was finally providing my family weighed on me, but I chose to follow my heart. I joined [foundation], a philanthropy focused on driving systemic change to tangibly impact India’s education landscape.

Innovative, low-cost teaching-aids developed by [company], my [foundation] portfolio-organisation, drastically improved learning for children in rural classrooms. However, their low-monetization potential generated minimal funder interest, threatening their existence. Their question, “How will we serve these children, when we can barely stay afloat?” echoed my own struggles at [non-profit].

Collaborating with the [state] government, I helped [company] reduce costs through subsidies and extend their program to 40,000 students. I was leading large-scale projects with public systems at [foundation], but I realized that empowering social-enterprises such as [company] to drive systemic change could create ripple-effects throughout the ecosystem.

My ten-year-old self wouldn't believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict.

Today, non-profit social-enterprises in India fail to reach their potential, owing to lack of financial and strategic support - the largest remains 1/100th the size of its global peers. So, I took on the mandate to launch an Accelerator within [non-profit], to ensure this support, even though this meant leaving my team and starting out alone. My path was uphill, given [non-profit’s] strategic shift towards working directly with governments − the initiative was peripheral for every decision, be it budget-allocations or team-building.

The eagerness of portfolio-organizations in leveraging every support opportunity kept me going. Months of co-creating monetization strategies and facilitating government meetings paid off, in one instance, enabling immense expansion for the portfolio-organization to reach 800,000 children. Such successes helped evangelize our potential and we are now raising an independent fund to support 30 entrepreneurs to help transform education for 5M children.

My ten-year-old self wouldn’t believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict. Striving to continually widen my impact has helped me progress from empowering school-students to supporting social-entrepreneurs, towards enabling an entire ecosystem of social change-makers.

Battling one constant challenge throughout, that of inadequate resources, has highlighted how social-finance could be the ‘driving-force’ towards my goal. Most importantly, I have learnt that beyond individual efforts, by spearheading thought-leadership and global alliances, I can mobilize the entire ecosystem, catalyzing robust social-investment markets in India.

My friend [name] described how assimilating diverse perspectives through the case-method at HBS helped him understand nuances of business across cultures, while the vibrant community provided access to global networks. HBS equipped him to launch and grow his company across eight emerging economies, through partnerships with local entrepreneurs. Similarly, I am convinced that the ideas, experiences and relationships built at HBS will help me realize my vision where every [club], [non-profit] and [company] can go on to create the change it aspires to.

Provided by Ivy Groupe

What is most compelling is how through the three examples, the applicant demonstrates leadership, initiative, and impact at increasing levels throughout the essay, starting from a very young age.

The essay is engaging, right from the opening paragraph, when the applicant takes the reader directly to the scene as a six-year-old cutting her mother’s hair. The applicant provides important personal context with respect to the experiences that have shaped her perspective and values, “My parents unwavering desire to lead a life of meaning, fuelled my own.” This in turn, has influenced the applicant’s own desire to take action and “[carve her] own path to making a difference,” which is so clearly stated in the applicant’s thesis statement.

Throughout the essay, the applicant demonstrates her passion for giving back to the community as well as her impactful leadership and initiative.

Throughout the essay, the applicant demonstrates her passion for giving back to the community as well as her impactful leadership and initiative, first in school by starting an environmental club, then by launching a non-profit in college, and finally, by creating an accelerator within the non-profit that she joined. In doing so, she shows the reader how she went about implementing change and the ensuing impact that resulted. However, these successes have not been achieved without their share of challenges and obstacles (“battling inadequate resources”), and so what the reader comes away with is the applicant’s humility and humanness. Moreover, the story-telling is very smooth as the applicant does an excellent job of transitioning from one story to another.

As the essay concludes, the applicant comes full-circle, referencing the opening anecdote, “My ten-year-old self wouldn’t believe just how far I have come – my hands no longer shake when I take decisive actions, whose outcomes I cannot always predict.” The last paragraph is a concise but insightful conclusion that weaves in how the applicant has gotten to know Harvard Business School and how the MBA program will help her achieve her goals.

— • Gender: Female • GPA: 3.8 • GMAT: 710 • Undergrad Major: International Relations and Economics

Sponsored by ATLA.MBA : MBA Admissions Consultants: Best Results for Harvard, Stanford, Wharton.

“The birthing ward is to the right,” the woman explained through our translator pointing to a dark room with no electricity and six cots, three on each side. Flies swarmed throughout the open-air hospital. I was in Vilanculos, Mozambique with colleagues from the IFC. As the team responsible for monitoring the firm’s investment in a gas field joint venture (“JV”) with Sasol (a South African petrochemicals company), we had come for quarterly partner meetings. On this trip however, we had ventured out of Maputo to conduct a site visit of the gas processing plant, and a local hospital funded with its revenues. As we passed the hospital’s pharmacy we came to a leaking tank, water forming a muddy puddle beneath it. Our guide explained the water tank at the hospital had been broken for the past several months. Consequently any water that was needed had to be carried from the nearest borehole.

The previous week in Washington I had updated the valuation for the investment, worried about increasing capital expenditure and how it would impact IFC’s return. This hospital, with its dirt floors and lack of plumbing, put into question my preoccupation with the financials. It was shocking that a gas plant with multi-billion dollar sales agreements could not fund this $500 problem. I soon realized however, it was emblematic of a much larger issue: the complicated relationship between the project’s stakeholders, including the Government, local community and foreign investors.

The JV had gained “community” support through promises of economic growth and the construction of social infrastructure. Yet on our visit to Vilanculos, it was clear the local people had not significantly benefitted from the gas plant. They continued to eke out livelihoods the ways they always had and would for their foreseeable future. The Government’s healthy tax and royalty revenues were the project’s real drivers. These funds could have fixed the hospital; however, when it was told about the leaking tank, the Government claimed fixing the issue was not in its current budget. Just as I in my DC office had lost sight of the individuals who could benefit from the project’s lofty developmental goals, so too had the Government. To preserve the sustainability of the hospital, the JV partners were hesitant to crowd out government responsibility for this public resource with additional private funds. Unfortunately no constructive partnership had been reached between the Government and the providers of private capital to prevent these situations.

Through my work at Goldman Sachs and the IFC, I have developed a strong understanding of finance and firsthand experience of the core issues faced when investing internationally.

After returning to Washington, I worked to ensure the water tank was fixed and the beneficiaries of the development goals were not forgotten. First, I involved broader IFC resources, including a team specializing in strategizing and implementing community outreach. Second, we established a sub-committee to ensure greater accountability and alignment amongst all JV partners for these development initiatives. The water tank has since been fixed, however these broader issues involving the division of public and private responsibility are ongoing.

Through my work at Goldman Sachs and the IFC, I have developed a strong understanding of finance and firsthand experience of the core issues faced when investing internationally. Including when working in frontier markets rarely is monetary funding enough to ensure success on all fronts. IFC’s investment thesis for the Mozambique JV contained two broad objectives: financial and developmental. Without the engagement of a diverse group of stakeholders, including governments and local communities, and their expectation for sustainable returns—the developmental goal would remain unrealized.

My interest in emerging markets and the career ambitions it has fostered are deeply intertwined with my upbringing. My Father is British, and my parents used our resulting dual-citizenships as an excuse to travel. At university, I double majored in Economics and International Relations to further study the convergence of finance and geopolitics. While studying abroad in Shanghai and researching my thesis on foreign investment’s role in the economic growth of Western China, I became aware of my own biases. After receiving a poor grade on an essay I asked the professor how to improve. “You only took account the western point of view,” he said, “what about the Chinese”? I re-wrote the paper and learned to remember both sides. My Mother is an attorney who has successfully managed to run her own law firm and raise two daughters. From her role modeling I learned that I could turn these priorities into a career with significant impact.

To reach this goal will require me to combine the technical knowledge and experiences I have garnered thus far, with a deeper understanding and development of my leadership abilities.

Going forward, I plan to work in private equity within frontier markets and in the longer-term apply my knowledge to a role in international diplomacy. To reach this goal will require me to combine the technical knowledge and experiences I have garnered thus far, with a deeper understanding and development of my leadership abilities.

My most rewarding personal leadership experience has been serving as a mentor to Chason Pan, a first-generation college student at Baruch College who moved from China when he was 18. Chason wants to become an investment banker; however, when we first met he was culturally and experientially unprepared to compete for this position. At the beginning I was frustrated and unsure of the value I could add, as the hurdles to achieving this goal felt insurmountable. One day Chason mentioned a painting that had inspired him. As a fellow art lover, on a whim I suggested we go to the Met. While there his depth of knowledge surprised me. This day, leaving the confines of an office building and getting to see a different side of Chason, was the beginning of our common understanding and working relationship. After knowing Chason holistically, his challenges to achieving a finance internship did not seem as large. His intellect and disciplined work ethic would be an asset to any firm. We incorporated these attributes into his resume and cover letters. Finally, to address his obstacles, I pulled on my own experience recruiting, as well as my network of friends and colleagues, to provide him greater knowledge of the finance industry and the path to get there. After two years of working together, Chason successfully achieved an investment banking internship at JP Morgan last summer.

In business school, I want the opportunity to refine the leadership techniques I have learned though my work with Chason in order to apply them on a broader scale. Additionally, upon graduating I aim to possess a toolkit of strategies to effectively confront the macro issues I experienced in Mozambique—successfully coupling financial return with developmental sustainability.

Our mantra is a very custom program to deliver an essay that:

• considers the candidate's specific competitive pool;
• is integral to the unique positioning of the application;
• demonstrates the applicant's potential to have positive impact;
• shows authenticity, clarity of thought, and a considered self-awareness; and,
• connects with the admissions committee reader.

— • Country/State: International • Gender: N/A • Ethnicity: N/A • GPA: 8.2/10 • GMAT: 750 • Undergrad Major: Engineering • Age: N/A • Pre-MBA Industry: E-commerce/Retail

Sponsored by The Jaffe Advantage : The Jaffe Advantage is a full service MBA Admissions Consultancy – with a strong belief in the power of storytelling. I have been advising prospective MBA candidates since 2010 and have helped multiple applicants gain entry to the top U.S. and European business schools.

Prompt: Kellogg’s purpose is to educate, equip and inspire brave leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn?

Most [Nationality] women would remember their first lingerie shopping experience. It is hard to forget the experience of slipping into a dingy shop with your mother, getting eyed up by the male seller, buying without trial and rushing out before, God forbid, the world realizes you bought a bra.

Lingerie remains a taboo topic in [Country], and fashionable lingerie is considered especially risqué, with a ‘one-size, one-style – fits all’ mindset. Aiming to provide an uninhibited lingerie shopping experience, [Company’s] CEO entrusted me responsibility to make [Company] the largest lingerie player in [Country].

Our primary challenge was to create a transformational lingerie shopping experience in a conservative society. Women were apprehensive to share details and openly purchase lingerie, especially from an unknown start-up. I initiated a pan-India “Fit-for-all” campaign highlighting body diversity and the importance of well-fitting lingerie both for health and self-confidence. The campaign spanned 100+ micro-influencers and connected 5Mn+ women, enrolling 400K followers on social-media.

With [Company's] rapid growth, I focused on ensuring sustainability by building a service-oriented culture.

With traditional firms selling standard sizes this campaign helped identify unavailability of non-average sizes. I then led “Fit-athons’, measuring hundreds of women and built a fit recommendation engine. Collaborating with the Sourcing Head, my team standardised raw materials to ensure comfort and quality across 300+ sizes. To promote correct fit, we disseminated educational content at offline events and social-media.

Reaching women in underpenetrated, non-urban areas was challenging. We developed a strategy to build an e-commerce platform supported with retail stores. Targeting consumers through social-media/affiliates, we focussed on customer-experience across touchpoints – instructional website interface, quality checks, discrete delivery across 28k+ zip-codes and easy try-and-buy options. This increased consumer retention and boosted revenue to $[X]Mn/year.

Concentrating on offline expansion through a micro-markets approach, I identified cities with large addressable markets to open exclusive stores. Leveraging our USP as ‘fit experts’, we introduced consultation programs at our omni-channel outlets, employing virtual inventory exposure to provide the right fit across 10k+ styles. We improved offline accessibility through ~600 neighbourhood stores establishing [Company] in 10 cities with ~$[X]Mn in offline sales and the fastest breakeven for company stores.

With [Company’s] rapid growth, I focused on ensuring sustainability by building a service-oriented culture. Tracking consumer feedback; conducting weekly reviews, introducing soft-skills training and setting-up a NPS-linked appraisal process for 150+ employees, my team enabled 35% uptake in NPS.

Growing [Company] taught me to build brand salience through product differentiation. I learnt to step into the customer’s shoes and innovate by creating interactive, immersive experiences to overcome consumer hesitation. Building consumer loyalty highlighted the importance of product quality, and the need for an unobtrusive service-oriented culture.

Today, [company] serves 2Mn customers, is set to reach $[X]Mn revenue by 2020, and is growing into a women’s fashion brand with aim to expand into Asia-Pacific, the Middle-East and Africa. ___

This introduction immediately captured my attention. Not only is it humorous and engaging, but it establishes that the writer is about to embark on a story focused on leadership and change. Two of the most common mistakes I see candidates make are 1) beginning their essay with a sentence that essentially reiterates the question and 2) writing an introduction that is interesting but long-winded.

Admissions officers read application essays from morning to night. Anytime a candidate can provide a respite from the “ordinary” they are one step ahead. At the same time, it is important to ensure that the essay establishes its thesis early. In this case, the writer has done both by the third sentence.

After establishing context, the writer spends the rest of the essay focusing on her actions. She addresses four different sub-topics: establishing a value proposition based on fit; reaching women in rural areas through e-commerce, creating stores in micro-markets, and building a service oriented culture. Addressing different strategies allows the writer to showcase the variety and magnitude of her experience. She demonstrates her deep knowledge of marketing from e-commerce to customer experience to social media to the use of influencers. Business schools want to know that each of their students will bring a new perspective and point-of-view to the classroom. By using a leadership essay to demonstrate a deep understanding of marketing, the writer sets herself up as an expert who can add value to Kellogg both inside and outside the classroom.

While the essay asks about leadership, Kellogg is known for its focus on teamwork. The writer does an excellent job interweaving the two. She writes about collaborating with the Sourcing Head and she makes sure to credit her team for much of the work. The essay reflects the culture of the school by putting emphasis on working well with others.

Overall this is an excellent essay. However, as a third Party Admissions Consultant (I am reviewing this essay post submission) I can’t help but notice a few things I would have recommended changing. These aren’t show-stoppers, but they are important.

• First, the solution doesn’t actually address the issue. The writer starts her essay by focusing on the fact that lingerie remains a taboo subject in her country. In order to provide an uninhibited shopping experience, it would be important for the writer to show how she changed the mindset of the consumer. Instead she focuses first and foremost on fit. While she does make reference to a “discreet delivery” in rural markets and writes about micro-influencers (who conceivably would be the ones making lingerie an acceptable subject) she never really addresses how she made lingerie acceptable. Had I been providing advice, I would have recommended that the writer explain how she used micro-influencers (or other tactics) to change the conversation in the country.
• Second, the writer interchanges the use of “I” and “we.” While it is important to own the story in a leadership essay, there are other grammatical constructions that can be used. The writer could have used the words “our” or “we” only following a reference to the company or her team.
• Finally, there is one grammatical error. She writes “[Company’s] CEO entrusted me responsibility to make…..” This should have been “[Company’s] CEO entrusted me to make ” or [Company’s] CEO entrusted me with the responsibility to make.” Though the writer is foreign, the essay is written in perfect English making this stand out as an error rather than a sentence written by a candidate whose second language is English. While one grammar mistake will not make or break an application, candidates should be extremely careful to proof their essays multiple times.

Overall this is an excellent approach to Kellogg’s leadership essay. Combined with her above-average academic credentials, I am not at all surprised to learn this candidate was admitted.

The Crimson's news and opinion teams—including writers, editors, photographers, and designers—were not involved in the production of this content.

• 5 expert tips to write an impressive MBA essay
• MBA Application

Dee Leopold, former director of admissions at Harvard Business School, once said, “Applying to Harvard is not an essay writing contest.” What she wanted to advise was that candidates should start working on getting those rich experiences at work and beyond that could be used for writing impactful essays. Once they have a few stories to share they can begin introspecting to bring out suitable experiences to answer specific questions in the essay.

So, an “impressive essay” is one that is based on your unique experiences and manifests your true self in front of the MBA admissions committee.

If you’re looking to apply to a top business school, you should never forget this advice. To help you implement this advice in your essay, in this article, we’ll explain what MBA admissions committees look for in your essays and how to write an MBA essay that impresses the adcom.

Types of MBA essays

Importance of mba essays, what do mba admissions committees want to see in your essays, five tips to write an impressive mba essay, 10 mistakes to avoid in your mba essays, final thoughts.

First, let’s understand the types of MBA essays:

Following are eight common types of MBA essays, which likely cover about 80-90% of the essay archetypes:

• Goals essay
• Self-Reflection essay
• Contribution & Impact essay
• Leadership & Teamwork essay
• Video essay
• Optional essay
• Application form essay
• Creative essay

This is one essay you can expect to see on MBA applications to most schools. The goal of this essay is to find out why you want to go to business school and what you plan to do afterward. More often than not, schools also ask applicants to share their motivations for wanting to pursue an MBA at their school. There are many different ways to answer the question and different word limits.

For example, Wharton has a 500-word question about this, while Darden has a 200-word specific question about this. On the other hand, MIT Sloan does not ask you at all about your goals. 

Wharton essay prompt – How do you plan to use the Wharton MBA program to help you achieve your future professional goals? You might consider your experience, short and long-term goals, and resources available at Wharton. (500 words)

Darden essay prompt – At this time how would you describe your short-term, post-MBA goal in terms of industry, function, geography, company size, and/or mission and how does it align with the long-term vision you have for your career? (200 words)

Self-Reflection

In a self-reflection essay, you can talk about the values and traits that make up who you are as a person. These essays also give you an opportunity to talk about how you dealt with a failure or how you would handle an ethical dilemma.

Stanford GSB ’s essay prompt is a perfect example. GSB requires applicants to talk about what matters most to them and why. Such questions require deep introspection in order for you to get to the core of your personality and influences.

Contribution & Impact Essay

The contribution essay in MBA applications is a great way for schools to assess what applicants might bring to the table. Some examples of such essays include:

Wharton – Taking into consideration your background– personal, professional, and/ or academic- how do you plan to make specific, meaningful contributions to the Wharton community?

Cornell Johnson – At Cornell, our students and alumni share a desire to positively impact the organizations and communities they serve. Taking into consideration your background, how do you intend to make a meaningful impact on an elite MBA community?

Leadership Essay

This MBA essay format allows you to tell an admissions committee about a time when you showed leadership or initiative, or some other favorable trait that they may use to judge your potential.

Here are a few samples of MBA essays:

Berkeley Haas – What kind of leader do you aspire to be and why?

Kellogg – Kellogg’s purpose is to educate, equip and inspire leaders who create lasting value. Provide a recent example where you have demonstrated leadership and created value. What challenges did you face and what did you learn?

Video Essay

Video essays can help give the admissions committee a chance to learn more about an applicant’s personality and how they may perform in job interviews. It also gives the admissions committee a chance to judge the candidate’s nonverbal and verbal communication skills, which can also help them select / eliminate candidates without investing limited resources in offering full-fledged interviews. And they can also be used to test a candidate’s ability to thrive in stressful situations. In case you are wondering how, allow us to explain. In many cases, you have as little as 30-60 seconds to formulate your answer before you have to deliver your response on-the-spot or extempore. Yikes! And then, there could also be an unusual situation like the one we heard at a conference with school representatives where a cat basically jumped into the frame when this person was completing a video essay and the person gracefully lifted the cat up and got her out of the way, all while smiling and completing delivery of her response. Talk about a superstar, right?

Examples – Kellogg Video essays

• Video essay 1: Please introduce yourself to the admissions committee.
• Video essay 2: What path are you interested in pursuing, how will you get there, and why is this program right for you?
• Video essay 3: This question will be based on a challenge you’ve faced and what you’ve learned from it.

Optional Essay

Optional essays are meant to explain extenuating circumstances related to academic performance, gaps in work experience, etc. (most schools have this) or provide additional information which makes this type of essay totally open-ended.

Duke Fuqua – If you feel there are circumstances of which the admissions committee should be aware, please explain them here (e.g. unexplained gaps in work, choice of recommenders, inconsistent or questionable academic performance). Note that you should NOT upload additional essays or additional recommendations in this area. The Optional Information section is intended to provide the admissions committee with insight into your circumstances only.

London Business School – Is there any other information you believe the Admissions Committee should know about you and your application to London Business School?

Application Form Essay

These essays typically ask for supplemental information about you. 

For example, London Business School asks these details

• Tell us about your responsibilities. Describe your day-to-day role, details of any clients you work with/for, the level/title of the person you report to, the size of the budget for which you are directly responsible, and the number of people in your team. (400 words max)
• Tell us about your main interests and activities in your free time. (300 words max)

Having a solid GMAT or GRE score is the first step toward creating a competitive MBA application. However, the process is not over yet. As the number of people applying to business schools continues to rise, standing out based only on your GMAT score becomes increasingly difficult. You won’t be the only person who applies with strong test scores. So, what can you do to improve your chances of getting into your target business school? Write an impeccable essay.

MBA essays are a great way to demonstrate your strengths, vulnerabilities, motivations and explain any parts of your application that could raise eyebrows. A low GMAT score or GPA can be explained by a well-written essay, but a strong test score alone will never make up for a bad essay. That’s how important an essay is.

And what makes a great essay great? The one that shows the ‘true’ you because that is what MBA admissions committees expect.

Jennifer Hayes, Senior Associate Director at Kellogg says , “We are looking for the story YOU wish to tell. The best essays I’ve read have heart, are not over-edited, and let the applicant’s personality emerge.”

MBA admissions committees want to ‘know you better’ through your essays. They want to see a true reflection of yourself in your essay and this is exactly what the Stanford MBA admissions committee advises its applicants – “There is no typical Stanford MBA student, no ideal for applicants to chase. Our advice is to just focus on you and ensure that your application is a true reflection of yourself.”

Chad Losee, HBS’s Managing Director of MBA Admissions and Financial Aid, said that the main purpose of the essay is for them to learn more about you. The choices you’ve made, what drives you, and any experiences that have shaped you. But you shouldn’t be afraid to show who you are in the process.

He specifies 5 things to keep in mind while writing an essay for Harvard Business School admissions:

• The essay should add new information. It shouldn’t be another version of your resume.
• It should be of the right length. HBS MBA essay has a word limit of 900 words, so you should conclude within the word limit.
• The essay should be about ‘you’ – Ask yourself could this essay also describe someone else.
• The adcom should know you better after reading your essay
• While rewriting/editing to polish your resume, don’t shine away your personality.

Now that you know what MBA admissions committees wish to see in your essays let’s take a look at how to write an essay that impresses them.

Be Authentic

Don’t write what you think the people on the admissions committee want to read. Your best selling points are the things and experiences that make you unique. Each essay should give a clear picture of who you are, what drives you, and what you’re passionate about.

In a similar way, don’t feel like you have to fit the “ideal” candidate’s profile. The admissions committee will see right through this, and you could end up hurting your chances of getting in more than helping. Instead, put all your energy into just being yourself.

Kris Mercuri, Director of Admissions, Recruiting and Outreach at the Yale School of Management states , your essay is an “opportunity to speak in your own voice about something meaningful and distinctive in your life.” Don’t waste this opportunity by writing about something inauthentic that you think will make you look better, but is actually a pretense.

Carefully structure your essay

Blair Mannix, the admissions director at Wharton , shared in this video that all successful essays had the same structure: the setup, the pivot point, and the future.

The setup tells the admissions committee who you are, what you do, and what you’ve learned.

The pivot moment is when you switch from talking about what you know and do to what you want to learn and how it will help you achieve. Mannix calls this a “lightbulb moment,” when you realize you’d be better in your work with additional knowledge.

In the last portion of your essay, explain how obtaining knowledge and abilities/skills will improve your career and why that MBA program will make this achievable.

Answer the specific question asked

So many applicants submit well-written essays that fail to address the prompt. I strongly support thinking outside of the box and considering the “why” behind an essay topic. First and foremost, you must answer the question.

Business school applicants are generally extremely successful and over-achievers in their domains, and it might be tempting to try and cram your accomplishments into your essays. Don’t give in to this temptation; instead, zero in on the question at-hand.

Be Succinct

In our experience, several of the best full-time MBA programs are imposing tighter word limits on essays. In recent application cycles, many schools have lowered their required essay word counts, including Michigan Ross, Stanford GSB, UCLA Anderson, and Duke Fuqua. In fact, Harvard Business School, which previously did not have a word limit, has introduced a 900-word-limit on its single prompt in the year 2022-23. Moreover, schools are also mandating checks in their applicant portals where candidates are no longer able to exceed word limits either. Keeping these patterns in mind, it’s important to remember one important piece of guidance: keep it short and sweet.

Focus on giving a few essential highlights, peppering in some intriguing details, and letting your true voice come through in your writing rather than trying to inundate the reader with information. Explain your decisions, highlight your achievements, and talk about what you’re passionate about. It will be easier to accomplish this goal if you narrow the scope of your essays.

Write Business School specific essays

It might seem self-evident that the topic of your business school application essay should be the business school itself. However, this is an excellent chance to demonstrate your preparation and interest in the school in question.

Do you know what courses you would want to pursue? If you are accepted, have you decided which extracurricular activities you wish to participate in? How would you contribute to the school’s community?

Have answers to these questions ready. These will certainly show why you consider this particular business school an important place that will transform you personally and  professionally

You now know what to do to make your essay an impressive one. Next, you should know the things to avoid while writing your essays.

Do you want to impress the MBA Adcom with your essay?

At Crack The MBA, we have helped hundreds of students get into top MBA programs around the world. We would be happy to help you too. Schedule a consultation with us today to learn more about our services and how we can help you get into your dream school.

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Top MBA programs look for candidates from all over the world who share their school’s values, want to grow personally and professionally, and can organize their thoughts and talk in a clear way. With so much competition from around the world, it’s even more important that your MBA admissions essays stand out.

Your admissions essays can’t have any mistakes if you want to get into a top business school. There are many different things you can tell the adcom, but there are also a few things you should never do.

Here are 10 mistakes you should avoid in MBA essays:

• Starting too late. Our rule of thumb is to expect to spend 11-12 weeks on applications to 4-5 business schools
• Not researching adequately. Not making an effort to understand the school and how it fits into your plans
• Recycling essays from one school to another
• Not answering the essay question and/or not addressing each part of the question. 
• Trying to copy sample essays
• Providing too many instances, at the risk of confusing the reader
• Not providing something new. Repetitive content 
• Lack of introspection
• Not proofreading.
• Lack of flow

Getting into a good business school can be hard if you don’t know how to write a great MBA admissions essay.

But the process is much easier to handle if you know where to start, make an outline for each essay, and get help from an expert. If you follow these steps, you’ll be able to write a great MBA essay!

Get in touch with us for expert help on your essays. As a result of our interactions with MBA admissions committee members at all top schools, we understand what the MBA admissions committee looks for in a candidate and can advise you appropriately.

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MBA Essay Tips

Essential essay strategy & tips.

Your MBA essay is the critical element in the admissions process that can convey your uniqueness and distinguish your profile in a sea of excellence. View essay strategies, tips and insights for each of the business schools on your list.

As each application opens, Fortuna’s expert coaches – industry experts and former MBA admissions gatekeepers at the world’s top MBA programs – offer insider advice on how to tackle each question. Beyond the MBA essay analysis below, view Fortuna's YouTube channel for our latest MBA Admissions Masterclasses and other video strategy sessions.

Best MBA Essay for HBS: 5 Tips on What Harvard Wants Your essay is often the make-or-break factor for getting into HBS. Character doesn’t show up on a resume, in your test scores, or through your grades or transcripts. Harvard’s wide-open, 900-word essay is your opportunity to show HBS what you are made of and convince them you have what it takes to be part of this incredible community. Read More

Wharton MBA Essay Tips & Strategy

Wharton’s essays seek to understand your ‘origin story’ and how it informs the next steps of your leadership journey. They ask you to share what you envision doing while a graduate student in Philadelphia and then as an alumnus of the school as you continue to make an impact on your wider community.

Stanford GSB Essays: Tips & Strategies on Writing What Matters Most

From its iconic “What matters most and why” question to its newer short-answer optional prompts, the GSB essays present a formidable exercise in self-awareness. Successful candidates demonstrate in these essays that they understand why they do the things they do, why they make certain choices in life, and the opportunities and challenges they face.

INSEAD Essays: Strategy & Tips for Conquering All 7 Prompts

With seven essays weighing in at a collective 2,000 words, the INSEAD essays are among the longest of any top-tier MBA application. And that’s not including the two optional essays offered by this prestigious international institution. This can seem daunting when you’re first starting out and staring at a blank page, but we share a plan to shape a narrative across all this space.

Chicago Booth Essays: Tips & Strategies

Chicago Booth aims to create a well-rounded, diverse, and unique class, and is looking for individuals who like to challenge conventional wisdom. The school’s two required essay questions and a pre-interview video prompt represent a valuable opportunity to distinguish yourself from other high achievers with similar profiles. Read on for tips and advice on how to tackle Chicago Booth’s MBA essay questions.

London Business School Essays: Tips & Strategy

What are your post-MBA goals and how will a London Business School MBA help you achieve them? This required essay for LBS is designed to give the Admissions Committee insight into what motivates your goals. An optional essay lets you add any other information you wish to share.

NYU Stern Essays: Strategy & Tips for Success

Who are you, what do you want to be, and how do you relate to change? Taken together, the sum of Stern’s required essays should convey a clear and inspiring picture of your professional aims, guided by your motivations, ambitions, ideals, and values. In addition to Stern's classic “pick six” pictorial essay, the MBA admissions committee ask you to script your personal version of Stern's brand tagline.

Berkeley Haas Essays: Strategy & Tips

Haas is looking for candidates who demonstrate self– and situational awareness, which is an invitation to be both introspective and authentic across your essays — and certainty to do your research beyond a cursory website review.

IMD Essay Tips & Strategy for Career Questions

IMD’s four required essays require you to be both succinct and self-reflective. The intense, fast-paced nature of the one-year MBA means that successful candidates must hit the ground running, and the additional career focused questions for IMD’s application reflect this awareness. Read on for advice from Fortuna’s Karen Ponte on what IMD is looking for and how to tackle each essay and career development question.

UCLA Anderson Essay Strategy & Tips

Over the last few years, UCLA Anderson has amended its required essays with ever-slimmer word counts, challenging applicants to be as direct and incisive as possible. This year, the required essay focuses on a perseverance — one trait that defines the kind of transformative leaders Anderson seeks to admit. In the essay, you are asked to share an example from your personal or professional life where you demonstrated perseverance to accomplish a significant goal or milestone. Expert coach Jessica Chung explains how to craft a successful response.

HEC Paris Essays & Interview Presentation

HEC Paris maintains an impressive five required essays and one optional question. They range from the practical “Why HEC Paris? Why now?” to the provocative: “Imagine a life entirely different from the one you now lead; what would it be?” Thankfully, most are short answer questions (250 words max), and taken together, they offer valuable storytelling opportunities.

Kellogg MBA Essays Strategy & Tips

The key to delivering a series of standout essays to Kellogg is to embrace your genuine story and experience. Weaving an authentically crafted narrative that conveys your passions and clarity of purpose — in a way that elicits emotional impact. This is the secret sauce for creating a connection to an admission reader’s heart. View essential tips for each essay, decoding what Kellogg is looking for in its essays. 

Kellogg Video Essay & How to Tackle the New Question

Kellogg invites applicants to record video essays after submitting applications. First, you are asked to introduce yourself and share some fresh information about yourself. The next two questions are randomly assigned and are most often behavioral-style questions. Our tips help you prepare for and perform well on video.

Columbia Business School: How to Tackle the MBA Essays

Columbia continues to evolve its essay questions to require a deeper level of self-reflection. CBS now has three required questions that invite you to display who you are under the surface, beyond the ambitious achiever with a sparkling record of successes. Your responses should help build a coherent and powerful narrative for your candidacy.

MIT Sloan School of Management MBA Strategy: How to Tackle the Application

MIT Sloan’s MBA application typifies the institution’s innovation ethos and forgoes the norms of its M7 peers. But just because it doesn’t have standard essays doesn’t mean it’s not about powerful storytelling. It’s a beast of an application, and tackling it successfully requires a different strategy than any other program.

Duke Fuqua Essays: Top Tips + ‘25 Random Things About YOU’ Example

The Fuqua essay questions are an opportunity for you to tell your story in a way that speaks to Fuqua’s core values and demonstrate fit with this incredibly collaborative and close-knit community culture. View essay analysis and tips for responding, including an example of a successful “25 Random Things” essay.

Carnegie Mellon Tepper Essay Tips & Strategy

With a small class size of 200, Tepper MBA Admissions places a high value on creating an inclusive and tight-knit community that is committed to making a positive impact on each other, business, and the world. As such, Tepper perceives your self-reflection and ability to appreciate differences as profound assets to a culture of innovation. These values are woven into Tepper’s required written essay. A video essay focuses on your career goals.

Yale SOM Essay Tips & Strategy

Believing that past behavior is the best predictor of future success, Yale SOM poses a straightforward behavioral question for its singular essay. Fortuna’s Zach White discusses what the Admissions Committee is looking for, along with top tips for crafting your response to the essay and the short-answer career goals questions.

Cambridge Judge Essay Tips & Strategy

Cambridge Judge has evaded the B-school trend of fewer MBA essays, requiring your thoughtful response to no less than four required questions. Yet its brief word counts offer slim real estate to work with when you’re trying to be substantive as well as succinct. The full slate of Cambridge Judge essays comprises a puzzle that you must put together without being repetitive, and the trick is to ensure each standalone essay is artfully executed while keeping the overall narrative in mind.

Dartmouth Tuck Essays: Strategy & Tips

It’s important to know from the outset that the Tuck Admissions Committee uses its four sets of admissions criteria as a framework to evaluate every piece of your application, and each of the three required essays maps to one of Tuck’s criterion. Read on for the Fortuna team’s best advice on how to build a narrative that's compelling and persuasive to Tuck Admissions.

IESE Essays: Strategy & Tips

IESE has three essay questions: two required, one optional. Together, they require your introspection and creativity. IESE asks who you admire most and why; seeks depth and clarity on your post-MBA career goals; and offers an opportunity to share something illuminating and unique about yourself or your journey. View our insider tips and strategy for tackling all three MBA essay questions.

Texas McCombs MBA Essays: Tips & Strategy

Texas McCombs now has a singular essay question, along with a new video essay component. Fortuna’s Sharon Joyce explains what McCombs is looking for along with key tips for distinguishing your uniqueness and making a powerful case for your candidacy.

UVA Darden MBA Essays: Tips & Strategy

UVA Darden’s three MBA essays require you to be both introspective and succinct. The new, lower word counts require you to use the space wisely, ensuring that you deliver well-honed narratives that provide enough specificity to showcase your unique and memorable characteristics.

Oxford Saïd MBA Essays: Tips & Strategy

Oxford Saïd’s Business School asks for a single essay in their MBA application: “Please provide a personal statement that outlines anything additional that you would like the Admissions Committee to consider." Learn about how to address this prompt, and use only the 250 words you are limited to.

Michigan Ross MBA Essays: Tips & Strategy

The Michigan Ross MBA essay questions are among the shortest — both by word count and number of questions posed — among top business schools. But the tight word count is intentionally designed to force applicants to be laser-focused on their answers.

How to Tackle the MBA Essay: Craft a Powerful Story

Your business school essays are about bringing your story to life and providing context to your application by connecting the dots for the MBA Admissions Committee. You’ll want to capture an admissions reviewer’s attention with your story and authenticity, persuading them to learn more by inviting you to interview.

To get there, your essays should convey a strong sense of who you are as a person and what makes you tick, up and beyond what the admissions team will glean from your academic record and work history.

The exercise of crafting your MBA essays is both extremely important and a significant challenge. Doing so in a way that’s authentic, poignant and clear requires considered introspection and self-awareness – precisely what the MBA admissions process looks to inspire and evoke.

The worst thing you can do is play it safe and write something you think admissions wants to hear (yawn). This is a medium to be courageous, although memorable cuts both ways – how well you walk the line between original (good!) and weird (lamentable) reflects your judgment.

The more you explore who you are and what makes you tick, the better prepared you are to determine – and deliver on – a compelling, compact story that will resonate with reviewers and interviewers.

If the prospect of distilling your essence into essay form makes your stomach seize (especially the quant-leaning among us), you’re not alone. At Fortuna Admissions, our coaches are seasoned at helping candidates to uncover unique strengths, hone their story, and shape their narrative to stand out in a sea of excellence.

Sign up for a free consultation or explore our MBA Packages to learn more.

Remember: It isn’t the facts and figures of your accomplishment-filled resume that will stand out to a bleary-eyed admissions reader in a marathon day of application-reviews – it’s an unforgettable story. Let’s talk about yours.

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How To Answer MBA Interview Essay Questions

Nov 1, 2023

Harvard Business School’s Post-Interview Reflection

Mit sloan’s interview essays, chicago booth’s pre-interview video essay, yale som’s pre-interview quote, make sure you succeed in any mba interview.

UPDATE : This article was originally posted on November 22, 2018. It has been updated with 2023/24 information and tips below. 

After spending months fine-tuning your MBA application essays, you’ve finally received that long-awaited interview invitation — only to discover that now you need to write more essays!

Though not all schools utilize interview essays – essays that are required only of candidates invited to interview – they have become increasingly popular in recent years. With more and more competitive candidates applying every year, elite MBA programs are always looking for new ways to distinguish the “admits” from the “dings.” 

Though they may seem small and relatively unimportant at first, MBA interview essays are an important element of your overall application and should be carefully crafted. That’s why we’re sharing our top tips on how to approach and write your own MBA interview essays . By following these tips, you can ensure you stand out and land a spot at your dream school. 

Harvard’s post-interview reflection is perhaps the most well-known example of an MBA interview essay. Now with a suggested word limit, this open-ended question must be answered by all candidates that are selected to interview at HBS . 

As part of the application process, you will be required to complete a Post-Interview Reflection. Here are a few details:

• The Post-Interview Reflection is not intended to be another formal essay. Think of it instead as a reflection after a meeting.
• We will be much more generous in our reaction to typos and grammatical errors than we will be with pre-packaged responses. Reflections that give any indication that they were produced before you had the interview will raise a flag for us.
• We do not expect you to solicit or receive any outside assistance with this exercise.
• Your Post-Interview Reflection is due within 24 hours of the conclusion of your interview. Let the interview soak in a little bit…no need to start writing your reflection right at the conclusion of your interview.
• There is a word guidance of 300-450 words for the Post-Interview Reflection.

How to approach your answer

Since you only have 24 hours after your interview to prepare the essay, you might be tempted to write out your answer in advance and then make small adjustments later on. 

I personally love HBS’ admissions process because the school is incredibly clear and transparent about its expectations. For your essay, they couldn’t make it clearer that a pre-packaged answer will hurt your application: 

“ We will be much more generous in our reaction to typos and grammatical errors than we will be with pre-packaged responses. Reflections that give any indication that they were produced before you had the interview will raise a flag for us. ”

That’s because the Post-Interview Reflection (PIR) works best when it’s just that – a reflection on how your interview with the school actually went . 

Though we’re sure you diligently prepared for your big day , interviews have a way of going a little differently than expected. 

Last year, for example, our client Nathalia’s interview was so focused on her new international job that she only later realized she’d never told her interviewer her reasons for wanting to attend Harvard. In her PIR, she was able to address this topic, as well as a few other points mentioned in the interview that she wanted to further expand/clarify upon. 

This approach helped Nathalia get into HBS. 

As such, the best strategy for your PIR is to do your best on interview day and then calmly assess your performance afterward. After reflecting, you should consider including the following elements in your PIR: 

• A brief thank you for the opportunity to interview
• Any points you feel are relevant but were not able to discuss in the interview
• Any “mistakes” you’d like to correct or additional points you’d like to add
• How you feel you can contribute to the HBS community (if you were not able to mention this)
• Anything you learned about HBS during the interview or during your campus visit (if you interviewed in Cambridge)
• A closing paragraph that reinforces why you are so passionate about attending HBS. 

Essentially, after reading your PIR, the admissions committee at HBS should be convinced that you deeply reflected on your interview and your place in the HBS community, demonstrating you are exactly the type of candidate they are looking for!

Finally, though the HBS admissions committee states that they are more understanding of spelling and grammar errors, try to run your essay through software like Grammarly to avoid any unnecessary mistakes. 

Photo courtesy of @mitsloan on Instagram

MIT Sloan has also long required candidates who are called to interview to submit an additional essay. This year, MIT Sloan’s interview question is as follows:

REQUIRED QUESTION #1 (DIVERSITY)

The mission of the MIT Sloan School of Management is to develop principled, innovative leaders who improve the world and generate ideas that advance management practice. We believe that a commitment to diversity, inclusion, equity, and well-being is a key component of both principled leadership and sound management practice.

In 250 words or less, please describe a time when you contributed toward making a work environment or organization more welcoming, inclusive, and diverse.

At MIT, diversity is a core value . This means that at Sloan, you’ll constantly interact with people who think and act differently than you do. 

Succeeding in such an environment requires a great deal of adaptability and flexibility, as well as a willingness to learn from those who are different. This type of environment, however, is not for everyone, which is why MIT seeks to gauge how you respond to diversity in this essay. 

We suggest you start by considering the brand you are presenting to MIT and examine which examples about diversity you can share that will add value to the stories you told in your cover letter and video. Then, make sure you narrow this list down to your single best story . In a 250-word essay , you won’t have time to fully explore multiple examples, so limit yourself to one killer story. 

REQUIRED QUESTION #2 (DATA)

We are interested in learning more about how you make data-driven decisions and communicate results. Please select one of the following prompts to respond to. 

• Please select an existing data visualization and in 250 words or less explain why it matters to you. The data visualization should be uploaded as a PDF. Examples may come from current events, a business analysis, or personal research (e.g. climate change, COVID maps, etc).
• In 250 words to less, please describe a recent data-driven decision you had to make, and include one slide presenting your analysis. The slide may include a data visualization example and should present data used in a professional context. Your slide must be uploaded as a PDF.

Considering how short the MIT application is, you should also use this as another opportunity to add something new to your application. 

With this question, MIT seeks to understand how you are able to use data to make important decisions. MIT states that this example should come from data used in a professional context, so keep this in mind. When designing your slide, remember that you’re being judged on how you present the information visually, not on the data itself.

In your essay, make sure to explain how you analyzed the data and used it to make a decision . If you are not able to show how you applied the insights gained from the data you presented in a clear, concrete way, you may want to consider a different approach.  If you don’t have a job that requires you to use data on a regular basis, question 1 would be a better fit for you. If you do use data frequently at work, question 1 may still be a good option, but showing a real and measurable way in which you used data to make a decision is an excellent way to show the adcom you possess a great fit with their program. 

TOP TIP: Make sure not to share confidential information. If you need to “sanitize” the data, this is acceptable. 

Photo courtesy of @chicagobooth on Instagram

For several years running, Booth has asked candidates who move to the next application phase to submit additional materials before the interview. Like last year, you’ll need to submit your response in video format. 

Please submit a video response to one of the following two prompts:

• Tell us about something new you learned recently that shifted your worldview. How did it influence your behavior and/or actions?
• What is something you wish people knew about you, but you’re not sure that they do?

Please note the following:

• The length of the video response should be no more than 60 seconds.
• You will not be evaluated on the styling and editing of the recording, only the content of your submission. 
• Feel free to record the video with a cellphone, computer, or other video recording device. 

The most important task is first considering which prompts you will choose from each category , especially considering there is space for repeating themes. 

When looking at each category, choose the question that is both easiest to answer and that allows you to shed light on a new element of your profile. If you’ve already mentioned community service in one question, for example, perhaps avoid repeating community service as the theme in other answers.

Most importantly, consider what you want Booth to learn about you . Booth’s application – like its curriculum – is incredibly flexible , but it does mean that you can end up repeating themes from your essays unless you’re very careful and strategic in how you use each and every word the interview essays give you. 

Then, after choosing your best stories, use a condensed version of the STAR methodology to walk your reader through what your example is before ending with a final lesson or takeaway. 

TOP TIP : Start your video script by simply writing out the story and then refining the content/length. In our experience, applicants can comfortably speak 160-180 words in 60 seconds. You may also want to review some of these best practices to ensure you’re ready for your video debut. 

This is the first year that Yale SOM has asked candidates to send additional information when they are called to interview, though their format is highly unusual compared to the other business schools. 

Please submit a quote that has a special meaning or resonates with you. We ask that you submit this no later than 24 hours prior to your interview day.

Considering Yale SOM’s focus on values (after all, their essay question does ask you for the greatest commitment you’ve ever made), we see this as one more opportunity for you to demonstrate what motivates and drives your actions to Yale. 

Since they specifically did not ask for an essay along with the quote, we would imagine that the quote will factor into your admissions interview. Likely, the admissions committee will ask you why you chose the quote you did, so think carefully about how you would approach the quote in this context. 

As such, think about the story you might be able to connect to this quote and carefully consider how this story will add value to your profile. For example, if you volunteer, you may want to choose a quote that one of the people you helped said to you, as this can unlock the possibility to dive deeper into your extracurricular activities. 

Though you might not be practicing for your interviews, your competitors are. When you’re competing at such an elite level (and top MBA programs are about as elite as it gets), practice is the only way to get the edge you need. 

Working with highly-trained professionals, like our team of interview experts, can also be an excellent step to include in your interview process. 

• Maybe you don’t know where to start preparing.  
• Maybe you ramble on and lose your focus while answering. 
• Maybe you’re concerned about making errors, discussing your strengths, or addressing weaknesses.
• Maybe you’ve downloaded interview guides or have spent hours reading interview report forums—but still have questions and doubts. 

Our interview prep and practice service focuses on helping you determine what to highlight in your interview depending on the program while using appropriate, impact-driven language without being artificial, or worse, robotic. We also help you choose (and perfect) culturally appropriate examples based on the schools you’re interviewing for. 

As our former client Helena said:

 “ My husband and I applied for an MBA at INSEAD this year. We knew it would not be easy since we had a very small window, were applying in the 3rd round and only wanted this specific school. 

Ellin helped us with the preparations for the interviews and she really helped me organize my story, but the most special aspect was how Ellin inspired me to be more confident during the interviews. I would definitely recommend her to anyone interested in applying for an MBA! ” 

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How to get into an MBA program: Our top tips

Key takeaways.

• Applying for an MBA program can be a long and difficult process.
• Focus your energy on optimizing the key application components to create a standout application.
• Know your application deadlines and plan in advance to complete each part of your MBA application on time.

Getting into a Master of Business Administration (MBA) program is certainly a challenge. The average acceptance rate for the top MBA programs in 2022 was 22.2 percent. But the odds are getting better over time. This acceptance rate used to be under one in five.

Even with improved odds, getting into an MBA program can seem daunting. However, with the right preparation, persistence and a little guidance from an expert, you can increase your likelihood of getting accepted.

What you’ll need to get into an MBA program

Each school has its own application process, and you’ll need different information for each one. However, there are a few common requirements for your MBA application.

Stand-out standardized test scores

MBA applications require test scores from the Graduate Management Admission Test (GMAT) or Graduate Record Examination (GRE) to compare applicant ability.

The GMAT evaluates an applicant’s quantitative, analytical, writing, reading and verbal skills. Students should take this test several months before the application deadline to give themselves enough time to retake it if needed.

Applicants can prepare for the test through in-person or online prep courses. You can find a lot of free or low-cost resources online. The makers of the GMAT have provided several of their own resources to help test-takers prepare, including a mini quiz and a free eight-week study planner.

Business schools often accept scores in the 650 to 690 range but prefer 700 or higher.

While the GMAT is often the first choice for MBA students and schools, you can also consider the GRE. This standardized test measures academic readiness for graduate programs of many types. More than 1,000 business schools accept GRE scores.

The costs for the two different tests vary. You can take the GMAT at a test center for $275 or online for $300. Taking the GRE costs $220.

A strong undergraduate transcript

Undergraduate transcripts showcase the applicants’ academic ability. MBA admissions officers look at your cumulative GPA but also consider factors like the undergraduate institution’s academic reputation and the types of courses you’ve taken.

These factors help admissions officers compare and rank students by their GPAs.

Many top business schools do not set a minimum requirement for undergraduate GPAs, but you’ll have the best chance of being accepted to top MBA programs with a GPA above 3.5.

A tailored resume

Your resume should focus on grabbing the attention of the MBA admissions counselor. A traditional resume highlights your job skills and experiences. With an MBA resume, you want to highlight your accomplishments and help the reader understand why they matter.

“I always ask this question: ‘So what?’ after reading each bullet on a resume,” says Barbara Coward, founder and principal of MBA 360° Admissions Consulting. “Make the reader care. Show the significance of your work. Also, establish an emotional connection with the reader. Tie all of your experiences and education together through a single narrative.”

The resume should tell the story of why you are a good fit for the program. To craft a stellar resume, familiarize yourself with the MBA program and what they look for in candidates. Highlight experiences and skills that show you fit the mold.

Well-written essays

Many business schools require between one and three personal essays from applicants.

MBA admissions officers use personal essays to get to know the candidates. A well-written essay may be the deciding factor among applicants with similar academic backgrounds. Admissions officers look for clear, concise and persuasive essays with no grammatical errors.

Students should expect essay prompts like:

• How will this MBA program help you meet your career goals?
• What will you contribute to the business school/MBA program?
• What makes you a good candidate for this MBA program?

There are a few keys to writing a good essay for your MBA application. One of the common mistakes applicants make is not answering the question, according to Coward Ensure that your essay actually addresses the prompt. She also advises that you focus on clarity over complexity.

“Make it easy for the reader to understand what you are saying,” says Coward. “Simple sentences and concise messaging make it easy for a reader to get to know you better. You’re not trying to impress. Your job is to educate the reader so they can make an informed decision.”

Letters of recommendation

MBA programs typically require one to three letters of recommendation from people who know the applicant in a professional capacity, such as an employer or college coach. Students should avoid asking for letters from family members or friends.

Letters of recommendation must emphasize professional accomplishments and desirable qualities and should explain why the applicant would be a good candidate for the program.

Interview skills

Many MBA programs require applicants to interview. This can be a sign that you’ve moved on to the next stage in the admissions process. You may interview with an admissions officer or an program alumnus alumnus. In all scenarios, the MBA interview is a chance to stand out and fill in any gaps in your application.

Preparing effectively for the interview can give you a leg up on other applicants. Here are a few things to remember as you prepare:

• Practice (but not too much). Research common interview questions and rehearse your answers. You may want to practice adding more details than you normally would if you don’t like to talk about yourself. However, don’t practice so much that it feels like you are reciting a script. Instead, memorize your main talking points for each answer and vary your delivery.
• Review your application materials. Look over your resume, personal essays and other application materials before the interview. The interviewer may ask you questions about what you wrote, so you’ll want to have a fresh memory. Make sure your written application and interview answers are consistent.
• Be yourself. You’re looking for a program that wants you, so let your personality and interests shine. Talk about how you want to use your MBA . Discuss your passions and interests and don’t try to be a different person. Showing your personality can help your application be unique.

What MBA admissions officers want to see

While you want to show your personality, it’s important to understand what MBA admissions officers are looking for. You don’t want to be fake, but you also want to show desirable qualities.

Emotional intelligence, ability to work with others, empathy, curiosity and kindness are some of the key traits that MBA admissions officers search for in MBA candidates, according to Coward.

“I say that the admissions process is like the TSA at the airport. You don’t want that alarm to go off when you walk through security,” she adds. “Show that you will be a positive contributor to the cohort and that you are a nice person, not a jerk.”

Look at your own experiences and resume and think about how you can highlight examples of these traits in your own life. You can also show that you have these key traits through your interview process.

When to start prepping

Many business schools have several rounds of deadlines for admissions throughout the year. Students typically apply during the fall, winter or spring and receive an admissions decision within two to three months.

You’ll want to give yourself plenty of time to prepare each of the components of your MBA application. Think about how long each part of the application may take you and build a timeline accordingly. You’ll also need to consider when you can take the GMAT or GRE in order to get the scores by the application deadline. As you prepare, try to give yourself extra time so you don’t feel overly stressed.

If you find yourself on a tight turnaround to complete an application, remain calm. It’s best to focus your energy on the components you find most difficult first. You can get those out of the way and complete the easier application components closer to the deadline.

The bottom line

Getting accepted into an MBA program is a competitive process, particularly at the most prestigious schools. As you embark on this effort, be sure to do your research. Track application deadlines and lay the groundwork for a compelling application. Plan on gaining relevant work experience, building relationships with potential references and preparing for the GMAT or GRE.

Once your application is locked in, explore MBA loans and other funding options to ensure you can cover the cost of attendance.

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Loyola’s MBA programs ranked among best in the nation

BALTIMORE — Loyola University Maryland’s Sellinger School of Business and Management’s Professional’s MBA , a part-time, evening MBA program designed for working professionals, was ranked No. 87 in the nation in U.S. News & World Report’s 2024 rankings for Best Graduate Schools . The Professional’s MBA program moved up 15 spots from last year’s ranking.

“Congratulations to Sellinger’s faculty and administration, recognized thought leaders and dedicated teachers within the business and higher education communities, for making Sellinger’s high rankings possible,” said Mary Ann Scully, MBA ’79, dean of Loyola’s Sellinger School. “We continue to be committed to fostering the next generation of leaders and empowering them to make an impact.”

In addition, U.S. News & World Report ranked Loyola:

• No. 19 for the business analytics specialty, moving up nine spots from last year
• No. 22 for the management specialty, moving up five spots from last year
• No. 25 for the marketing specialty
• No. 28 for the finance specialty

Loyola’s Emerging Leaders MBA was also ranked among the top full-time MBA programs, recognized for its successful job placement and earnings of graduates.

U.S. News & World Report determines the Best Graduate Schools rankings based on expert opinions and statistical indicators that measure the quality of a school’s faculty, research, and students.

Media Relations Contact

If you are a member of the media and have questions about this story, please contact Rita Buettner at [email protected] .

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Should MBAs Rethink Their Idea of Entrepreneurship?

• Interest in entrepreneurship among MBA students remains comparatively low—both as a standalone skill and as a career path.
• But an MBA gives students a unique blend of tools that make MBA-founded startups more successful than the average business.
• Recognizing entrepreneurship as a life skill as well as a career path can become a prime reason to study an MBA.

  There’s a disparity between the ambitions and outcomes of MBA students.

While around one-third of MBA students go to business school to develop their entrepreneurial skills, less than 5 percent of MBA graduates go on to start a business.

Such a big drop-off is understandable. After all, while between 60 and 90 percent of startups fail, post-MBA career paths such as finance or consulting offer high starting salaries and a rapid return on investment, making them consistently attractive fields—especially for business school graduates with debt to repay.

But that may be overlooking the fact that, in many ways, an MBA is the perfect launchpad for a business. Further, entrepreneurship teaches you vital skills that will benefit you in your future career, whatever you pursue. Let’s take a closer look.

Entrepreneurship Rates Among MBA Graduates Remain Low…

Developing entrepreneurial skills remains a low priority for prospective MBA students. In the most recent GMAC Alumni Perspectives Survey , it was the eighth most popular motivation out of the 10 cited by students. Factors like salary, international employment, and accelerated career progression led students’ reasons for pursuing graduate business education.

It’s also hard to dispel the strong association that MBA programs have with consulting and finance. They are overwhelmingly the industries of choice for graduates, and that has been the case for many years.

Yet in a climate where consulting firms are delaying the hiring of MBAs and freezing starting salaries , the industry doesn’t offer the guarantees for MBA graduates that it once did. And for those who do choose the path of entrepreneurship, MBA-founded startups actually have a better chance of success than most others.

…But MBA Startups Tend to Be More Successful Than Most

Despite its relatively low popularity as a career path, entrepreneurship can be a fruitful venture for MBA graduates.

Research from the Financial Times in 2016 found that 86 percent of MBA startups were still in existence three years after launching. That’s significantly higher than the average survival rate, which is typically placed anywhere between 10 and 40 percent.

And that’s not all. In 2023, MBA alumni raised more startup capital than ever before . The expedited grocery delivery company Gorillas was founded by alumni of INSEAD Business School and raised more than 1.3 billion USD in 2023. Along with fintech company SoFi, founded by alumni from Stanford University’s Graduate School of Business , it is one of two MBA-founded startups to have reached the fabled “unicorn” status in recent years.

So what exactly makes an MBA program such fertile ground for startups?

How an MBA Supports Entrepreneurship

It represents a safety net for entrepreneurs.

Perhaps one of the biggest reasons that entrepreneurial ambitions are rarely followed through after graduation is the lack of a safety net. Launching a startup instead of getting a full-time job is always going to be a big risk for students.

However, according to Doug Villhard, academic director for entrepreneurship at Washington University's Olin Business School , your time at b-school is the perfect time to pursue a business idea. “It's much, much easier to workshop a business in school than it is while working a 40-hour job,” he says.

“Statistically, 90 percent of startups fail. Working on one while earning an MBA gives you a great fallback plan, if nothing else. Much better, in my opinion, than just quitting your job and going for broke. You can test the idea while earning your MBA and hedge your bets.”

It Provides Unique Access to Thriving Ecosystems

But an MBA is more than just a fallback option for aspiring entrepreneurs. The program itself offers benefits for entrepreneurs that you simply couldn’t access otherwise. One of an MBA’s key differentials is the network, which Villhard says goes way beyond the four walls of business school.

“At Olin (and most schools), we have five ecosystems,” he explains. “One within your course, within your classmates, within the campus, within the city, and within our alumni network on the coasts and around the world. Students need all five.”

The question of where you choose to study your MBA is especially important when it comes to entrepreneurship. Olin Business School, among AACSB’s 1,019 accredited schools , is based in St. Louis, which PitchBook recently ranked as one of the top 20 startup cities in the world. This means the city is able to attract more guest speakers, organize more events, and offer more internships to students. And the value of that kind of ecosystem for the business school? “It certainly helps,” smiles Villhard.

An MBA is more than just a fallback option for aspiring entrepreneurs. The program itself offers benefits for entrepreneurs that you simply couldn’t access otherwise.

Another city to feature on that ranking was Berlin. The Germany capital has long been known as a startup hotspot, and the city’s chief business school is taking full advantage of that reputation.

“As Berlin’s startup ecosystem is one of the largest in Europe, it offers great access to resources and opportunities for entrepreneurs,” says Rebecca Loades, who is the director of MBA programs at ESMT Berlin . “It’s crucial for entrepreneurs to have access to investors, partners, and top-notch talent.”

Students at ESMT Berlin get unique access to Berlin’s startup ecosystem. The school’s in-house incubator, Vali Berlin, brings together investors and founders with MBA students. Meanwhile, the school’s Summer Entrepreneurship Program “helps participants develop their own startup ideas by helping them find co-founders, identify trends and problems, find and build solutions, and pitch to Venture Capitalists and business angels,” according to Loades.

“All of this benefits your career as an entrepreneur,” she says.

It Teaches Skills That Organizations Highly Value

Yet perhaps we’re overlooking something here; studying entrepreneurship doesn’t necessarily mean you have to start a business. In truth, entrepreneurship is a life skill—and one that would be valuable to any organization. 

Loades says that the significance of entrepreneurship “transcends immediate financial gains.” Through entrepreneurship, students also learn how to innovate, how to adopt new business models, and how to respond quickly to market challenges.

Entrepreneurship is a life skill—and one that would be valuable to any organization.

Given the range of skills you can gain through entrepreneurship, Villhard believes it may be time to rethink our idea of what it actually entails, as well as its value to businesses. At Olin, students often apply the entrepreneurial skills they gained during their program to roles within larger organizations.

“Society tends to think of entrepreneurship just as starting companies, but it is really a mindset that teaches one to continually look for innovation and promote change within any organization,” says Villhard.

Which perhaps illustrates the true value of entrepreneurship. It is no longer just a niche career path, but a core component of every MBA program. It may be time to make entrepreneurship a core component of your skill set, too.

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MBA Scholarships That Help Pay for School

There are many opportunities for scholarships, fellowships and other sources of money that you don't have to repay.

MBA Scholarships

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Most universities with business schools offer in-house scholarships; some also provide a list of external sources of aid to pay for school.

Multiple scholarships, fellowships and grants are available for students enrolling in a Master of Business Administration program. Since these funds do not need to be repaid, they are basically free money to help pay for your degree.

Some awards are national while others are college-specific. Some are merit-based, often depending on GMAT scores , while others are for minorities. The amounts vary, and some even offer a stipend.

Sam Weeks, an MBA admissions consultant, says that although lenders tend to be happy to finance MBAs, “a scholarship allows you to be more flexible because you don’t have that debt to pay back.”

Without an MBA scholarship, business majors whose hearts were leading them toward social impact or entrepreneurship may get forced into careers like management consulting or investment banking, Weeks says, adding that "you can’t go out and start your own business if you are $200,000 in debt. The scholarship enables them to follow more interesting post-MBA career paths.”

Here are some sources of scholarships and other funding for an MBA that don't have to be repaid.

National Sources

Military mba merit scholarship.

Veterans and active members of the military who are U.S. residents may apply for the Military MBA Merit Scholarship . The scholarship is offered to attend one of 27 partner schools throughout the U.S., and award amounts vary.

A bachelor’s degree and a record of military service are required, along with other application materials, and demonstrated leadership is a plus. Applicants cannot be already in an MBA program or a graduate of one.

Goldman Sachs MBA Fellowships

First-year MBA students seeking a summer associate position at the multinational investment bank can apply for the Goldman Sachs MBA Fellowship . The program is geared toward students interested in investment banking or private wealth management at Goldman.

Recipients receive $35,000 plus a summer associate salary. Upon successful completion of that summer internship and acceptance of a full-time offer at Goldman, fellows receive an additional $40,000 and possibly a full-time associate signing bonus.

Knight-Hennessy Scholars

This program fully funds up to three years of graduate study at Stanford University in California. To qualify, applicants must complete the MBA application for Stanford's Graduate School of Business and file a separate Knight-Hennessy Scholarship application. Instructions for the scholarship application are on the program's website .

National Black MBA Association

This professional organization, which has a membership level for undergraduate and grad students, offers MBA scholarships to qualifying members who are U.S. citizens. Recipients attend a partner university, and additional award criteria, deadlines and amounts may vary.

College-Specific MBA Scholarships

Most universities with business schools offer in-house scholarships; some also provide a list of external sources of aid to pay for school, experts note.

For example, the University of Minnesota Carlson School of Management and the University of North Carolina—Chapel Hill Kenan-Flagler Business School are among schools that offer scholarships, fellowships and stipends in varying amounts for academic achievement, including to specific populations such as university alumni, women, state residents, veterans and international students.

Weeks advises applicants from traditional backgrounds to aim for a GMAT score above the class average. “All schools publish their class averages. When you apply to business school you submit your application, and you receive your scholarship offers either immediately or within a few weeks if your profile is strong."

However, what applicants tend to not know is that "there is a chance you can go back to the school and negotiate a scholarship,” Weeks says, giving the following scenario: “If you receive offers from two great schools, one of them with a nice scholarship and one with no scholarship, we work with our clients to tell the school with no scholarship, ‘Hey, I have an offer from another top school with a scholarship, but I’d like to join you guys. Are there any other scholarships that I’m eligible for to help close that difference in cost?’”

Applicants are often reluctant to do this because they don’t want to seem pushy, he says. But remember that you are applying to business school, and "good negotiations are part of the process,” he says, stressing that politeness is key.

Weeks also says a one-time scholarship given at the start of your program is not always the end, since sometimes you can apply for scholarships during your first year of school to cover your second year.

Smaller MBA Scholarships

Experts also encourage prospective MBA students to go for smaller scholarships, which can add up. They sometimes are offered by departments within a business school.

“As part of your MBA application, most schools will consider you for a host of merit scholarships or fellowships,” says Candy Lee LaBalle, an MBA application consultant and owner of LaBalle Admissions. “Often all you need to do to be considered is click a box that says, ‘I would like to be considered.’”

A merit scholarship is "based on the strength, or merit, of your application," LaBalle explains. "So, the stronger your profile, the higher your chances to secure one of these. This is one reason to push as hard as you can for a top test score, either GMAT or GRE . It is a nice surprise when you get an admit from a school that includes a hefty scholarship award.”

Some schools consider applicants for scholarships if they write an additional essay as part of the application process.

“Definitely write these essays and give them as much care and consideration as you do to your general application essays,” LaBalle advises.

She says there are also many private scholarships available, although they can be difficult to track down because many are offered by small organizations and target specific demographic groups. She says one comprehensive listing of outside funding is curated by UCLA's Anderson School of Management .

"Don’t limit yourself to just one scholarship," she says. "Apply for as many relevant scholarships as possible. Remember that even smaller scholarships can add up and contribute to your overall funding.”

Some countries offer scholarships for their citizens that will cover full tuition, LaBalle adds, such as Spain's La Caixa and Indonesia’s Endowment Fund for Education.

More Tips For MBA Scholarship Seekers

Experts suggest paying careful attention to rules when applying for scholarships.

“Some scholarships, such as those from Fulbright , must be applied for well before you apply to an MBA," LaBalle says. "Others, you apply after you are admitted. Websites like Scholarships 360 and GoGrad provide comprehensive lists of MBA scholarships along with application details."

Keep track of application deadlines, required documents and follow-up steps so that your scholarship applications are complete and submitted before deadlines, LaBalle suggests.

Weeks, who says he helped clients win more than $2.5 million in scholarships in 2023, cautions that a scholarship from the school is seldom awarded based just on the application essay.

“Your whole application has to be good,” he says. “If you have a good profile overall – good GMAT score, good undergrad GPA, good work experience – you are more likely to get a scholarship on the basis that the school wants you to join.”

How to Find Money to Pay for an MBA

Tags: MBAs , business school , graduate schools , scholarships , education , students

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Georgia MBA ranked a top 10 public program by U.S. News & World Report

The Full-Time MBA program at the University of Georgia Terry College of Business is ranked a top 10 public program nationally in the latest edition of U.S. News & World Report’s Best Graduate Schools.

The Georgia MBA program climbed four spots to No. 27 overall, marking the second straight year that the program recorded its record-best ranking in the U.S. News survey . Among public business schools, the Georgia MBA is ranked No. 9 – entering the U.S. News top 10 for the first time – up from 11th last year.

Earlier this year, the Financial Times rated Georgia’s MBA the No. 1 value for the money worldwide and a top five public program in the U.S. And last fall, Bloomberg Businessweek ranked Terry’s full-time program No. 8 among public business schools and No. 27 overall.

“Top 10 public rankings represent a new standard for the Georgia MBA program and a tipping point in the Terry College’s reputation nationally,” said Dean Ben Ayers . “Rankings are not the end goal, but they can be a reflection of the right outcomes. In our case, those outcomes include exceptionally strong post-graduate employment and starting salaries, rising admissions and student interest, and a collegial spirit and work ethic among our students, faculty and staff that’s never been better. The credit to our MBA team and alumni is well deserved.”

Close to 98% of Georgia MBA students from the Class of 2023 were employed within three months of graduation, according to the U.S. News survey. It was the second highest employment rate reported by schools ranked in the top 50. And the starting salary and bonus reported by graduates of Terry’s full-time program averaged more than $149,000.

“We pour a great deal into our students’ personal success and professional growth, and they graduate with a clear-eyed understanding of their path going forward – and they’re excited to begin the journey,” said  Santanu Chatterjee , director of the full-time program and Terry’s associate dean for diversity, international and master’s programs. “It’s very gratifying to see the hard work of our students and faculty recognized by these U.S. News rankings, and it’s a tribute to our remarkable MBA staff and the employers who hire our graduates.”

In addition, Terry’s Professional MBA Program ranked 39th in U.S. News’ part-time MBA ranking. Among public business schools, the PMBA ranked 26th. All rankings appear in the 2024-2025 edition of U.S. News’ Best Graduate Schools, which was published April 9.

U.S. News’ full-time MBA ranking is based on surveys of 339 MBA programs accredited by the AACSB International. The methodology includes placement success (50%), assessment of quality (25%) and student selectivity (25%).

The part-time MBA ranking methodology is based on six factors: peer assessment (50%), percentage of MBA enrollment in the part-time program (12.5%), total number of part-time students (12.5%), standardized test scores (10%), undergraduate grade point average (10%) and number of years of work experience (5%). For its academic reputation among peers, Terry’s Professional MBA Program ranked in the top 15 among public business schools.