what is the meaning keynote presentation

What Is a Keynote? 5 Things You Should Know

• The Speaker Lab
• March 14, 2024

Table of Contents

Have you ever been so mesmerized by a speaker that their words stayed with you long after their speech ended? That’s the magic of a keynote . But what exactly is a keynote speech and why does it matter?

In essence, a keynote speech sets the tone for an event. It serves as its heartbeat, pulsating with ideas and insights that energize attendees. Picture yourself standing before an audience, delivering not just any speech but one where every word strikes like lightning, illuminating minds and sparking conversations.

This post promises to take you on a journey exploring captivating keynotes, dynamic speakers, and exciting events. Together, we’ll look at how keynotes influence everything from business success to social media activity; unveil strategies for creating impactful presentations; and provide tips on becoming an effective speaker yourself.

What is a Keynote?

A keynote is a defining presentation or speech centered around the main theme of an event. The term “keynote” in relation to speaking is based on the musical term “key note,” or the note around which the key is based. Just like a musical ‘key note’ defines the harmony of a composition, a keynote speech lays down the central theme or message of an event.

The Importance and Impact of Good Keynote Speakers

As one of the main highlights of an event or conference, keynote speakers are expected to inspire audiences with their unique perspectives and insights. A great speaker has the ability to not only communicate effectively but also engage with their audience in meaningful ways. This engagement forms the bottom line for successful presentations—it can make or break an event.

The Hallmarks of Professional Keynote Speakers

What sets apart good keynotes from merely average ones? The answer lies in several factors:

• An understanding of both their subject matter and audience : Top-tier keynote speakers know how to connect deeply with those listening while delivering high-value content that resonates long after they’ve left the stage.
• Dynamism and energy : Audience members are more likely to stay engaged when your presentation style mirrors your passion for what you’re discussing.
• A knack for storytelling : Narratives help us process information better; therefore good storytellers often leave lasting impressions upon their audiences.

Fostering Engagement Through Effective Speaking Techniques

Surely we’ve all attended lectures where, despite our best efforts, our minds wandered off mid-presentation. So what’s different about engaging speeches?

One major difference is novelty. Unique insights delivered compellingly pique interest. Professional keynote speakers know how to weave facts and figures into a captivating narrative that is relevant to the audience.

Additionally, good keynotes strike an emotional chord with listeners. This not only keeps them engaged but also helps in better recall of information presented. A great speaker uses storytelling techniques effectively for maximum impact .

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Role of Keynotes in Events

As mentioned earlier, a keynote sets the stage for an event, serving as a compass that directs the overarching theme. Whether it’s delivered by national speakers or industry leaders, this keynote can ignite audience engagement and set the tone for what follows.

Opening vs. Closing Keynotes

While both have significant roles, there is a clear difference between opening keynotes versus closing ones.

An opening keynote often aims to energize attendees at the start of an event. It’s like turning on a lamp in an unlit area—suddenly, everyone can make out what is before them and where they are headed. This initial spark helps draw people into the experience and makes them eager to learn more.

In contrast, closing keynotes help solidify connections made during events, creating memorable moments that continue to resonate with attendees even when they’ve returned home or back to their desks. Professional keynote speakers are skilled at creating such lasting impressions through powerful storytelling techniques coupled with actionable takeaways.

Leveraging Keynotes for Business Success

Keynote speeches are more than just a way to kick off an event. They have the potential to become powerful tools in leadership development, client relationships, and attracting attendees. A good keynote speaker will help their audience visualize their own paths towards success.

The Role of Keynotes in Leadership Development

A keynote speaker has the power to ignite change within an organization or industry by providing new perspectives on established practices or unveiling innovative approaches to overcoming challenges. Their influence often extends beyond the stage as attendees continue discussing their ideas long after the event finishes.

This is particularly true when speakers share personal stories from their careers—experiences that demonstrate resilience during difficult times or highlight how unconventional thinking led them to unprecedented levels of success.

Creating Strong Client Relationships Through Keynotes

An engaging keynote speech also serves as a starting point for fostering strong client relationships. When a keynote speaker shares insights relevant to their clients’ industries or discusses issues close to their hearts, that speaker shows understanding and empathy. This resonates with audiences on both professional and personal levels, which can lead directly into fruitful partnerships down the line.

Drawing Attendees With Impactful Speeches

Beyond fostering connections with current clients, delivering compelling keynotes helps attract attendees too. Attendees are likely to show up if they hear a well-known figure in the industry is giving a talk. They look forward to learning from their insights and getting inspired by their journeys.

In conclusion, leveraging keynotes for business success involves understanding the multi-faceted role of these speeches in events. Whether it’s developing leadership skills among attendees or attracting potential clients, a powerful keynote can become your ticket towards achieving unparalleled growth and success.

Tips and Best Practices for Effective Keynote Speaking

Being a keynote speaker is no small task. To ensure a memorable presentation, there are several techniques to consider. Let’s explore some best practices.

The Power of Preparation

As any experienced public speaker will tell you, preparation is critical. Thoroughly understanding the subject matter helps build confidence, which translates into more effective delivery techniques. As a result, a keynote speaker needs to know what opinions are expressed in their field so that they’re able to anticipate questions from attendees and answer them competently during Q&A sessions.

Connecting With Your Audience

A successful keynote isn’t solely focused on delivering content; it’s also about making connections with the audience. By incorporating relatable stories or analogies, a good speaker will not only engage listeners, but also help simplify complex ideas for them. Want more storytelling tips? Check out this podcast episode with Ravi Rajani for more ways aspiring speakers can weave narratives into their talks for greater impact.

Constantly Improving: Asking for and Using Feedback

Although a keynote speaker may be tempted to pat themselves on the back after giving a talk, their job isn’t done yet. For any talk they give, it’s important to seek out constructive criticism in order to learn how best to improve. What worked? What didn’t? What did the audience find most engaging and why? The answers to all these questions are worth their weight in gold, and a good speaker knows it. By incorporating audience suggestions into his or her presentation, a keynote speaker ensures that they are at the top of their game.

The Digital Age and Keynote Speaking

As the digital landscape evolves, so does keynote speaking. Social media channels have become powerful platforms for speakers to reach event attendees and amplify their messages. In fact, these platforms are now a fundamental part of any successful speaker’s toolkit.

Online Presence of Keynote Speakers

Digital tools like social media offer than just exposure—they let speakers interact directly with potential audiences and industry peers alike, fostering relationships that transcend physical boundaries.

Live streaming options available on multiple social media platforms allow speakers to share their message with audiences near and far, while also providing attendees an unparalleled opportunity to connect with influential voices.

This broadened reach doesn’t only benefit the speakers themselves, but also enhances the overall experience for event attendees who get unprecedented access to their favorite thought leaders in real time.

Social Media as A Promotional Tool

The days when flyers were enough to attract attendees are long gone—we’re living in an age where captivating visual content reigns supreme. So, if you’re planning to deliver a keynote or organize an event soon, remember: your social media activity could be the starting point of creating buzz and anticipation around it.

Increasing Number of Digital Aids

From Canva to Prezi, there are now tons of digital tools designed for keynote speakers. This LinkedIn post provides a helpful list of these tools , as well as some pros and cons.

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FAQs on Keynotes

What is a keynote.

A keynote is a defining presentation or speech centered around the main theme of an event.

What is the purpose of the keynote?

The purpose is to energize, inspire, or challenge attendees to see things from a fresh perspective.

What is the difference between a keynote and a presentation?

A presentation shares information while a keynote aims to spark change. The latter inspires action through powerful storytelling around central themes.

What does it mean to give a keynote?

Giving a keynote means delivering an impactful speech that guides an event’s direction, motivates listeners, and provides valuable insights related to the core topic.

What qualifies as a keynote speaker?

A credible figure with expertise in their field who delivers engaging speeches inspiring change or providing new perspectives on pertinent topics usually qualifies.

The essence of keynote speaking lies in creating an overarching theme that captivates audiences from start to finish. Opening keynotes set the stage while closing ones wrap up event objectives with finesse.

Together, we’ve explored strategies for delivering engaging presentations and using social media for promotion.

Now you know that a great keynote isn’t about just standing before an audience; it’s about resonating with them long after you leave the stage. Remember this as you step onto your own path of public speaking!

• Last Updated: March 22, 2024

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Guide to Planning, Writing, and Delivering a Killer Keynote Speech

by Janice Tomich

• Presentation Planning & Public Speaking Skills

Being invited to deliver a keynote address is a great honor.

It’s exhilarating. A compliment to your expertise.

I’m a presentation coach . A client of mine recently was asked to deliver the keynote address at a large women’s tech event. She was new to public speaking. This was her first high-stakes conference opportunity.

She’s a seasoned leader in an industry with few female colleagues. Although she loves her job, at times her career has been rough. The conference organizers asked her to share her perspective with young women new to the field to help them navigate the inevitable difficulties of being a woman in tech—and also give them advice on how to enjoy the ride.

Her excitement and nervousness were palpable. That’s how it feels when you’re asked to give the keynote.

Being asked means that others value your ideas, thoughts, and vision. You know it’s a big opportunity. A keynote speech provides an opportunity to inspire others like no other.

But if you’ve been asked to share what you’ve experienced throughout your career (or even lifetime) it can be a daunting ask.

With the honor of delivering a keynote comes the responsibility to deliver an address that will inspire your audience to take action.

Table of Contents

What Is a Keynote Speech?

A keynote speech stands above other public speaking opportunities because event organizers make it the highlight of the agenda. Large events often leverage the keynote speaker to attract attendees.

The theme of a keynote is usually set by the event’s theme.

For multi-day events like conferences the keynote is often (but not always) scheduled on the last day. Scheduling the keynote for the end of the event builds excitement and anticipation. Other times the keynote is scheduled near the beginning of an event, and in this case the role of the keynote speaker is to set the tone. Knowing when you’ll be speaking (at the beginning or at the end of the event) impacts the type of keynote speech you should create.

A keynote speaker is usually given a substantial amount of time to speak, often 45 to 60 minutes over dinner. Unlike a shorter presentation, keynote addresses give you a brilliant opportunity to go deep. TO show the breadth of your expertise. To invite your audience along through the ups and downs, ins and outs of a storyline. Your speech can be complex and include unanticipated twists and turns (while of course staying on track with your core message.)

If you’re lost and unsure about how to make your presentation compelling, I can help.

How Long Should A Keynote Be?

There are only a few hard and fast rules about the length of a keynote speech:

• The length of the speech is ultimately dictated by the amount of speaking time allocated by the event organizer.
• The length of the speech should be however long it takes you to clearly and concisely deliver a speech that inspires your audience.

Essentially, just enough time and not too much. 

P ro Tip: The amount of time allocated by the organizers is not always set in stone, especially in the early days of organizing an event. Keep the line of communication open with your organizer. The time frame might be open to adjustment or negotiation.

What Makes a Keynote Speech Compelling and Memorable?

An engaging, inspiring keynote presentation encourages the audience to envision what they are capable of. The best keynote speeches don’t just inform—they compel the audience to take action.

Keep two things top of mind as you plan:

• Focus on one main message (your throughline).
• Put yourself in the hearts and minds of your audience. Think of this as a research project as much as an exercise in empathy. Take the time to learn about what your audience wants to know. Learn how they need to hear it.

Going back to my example, the key message of my client who keynoted at the tech conference was resilience .

How did this key message turn into a speech?

She told funny, heart-wrenching stories, including some stories which were excruciating for her at the time they happened. These stories showed her drive to succeed. She spoke candidly about the problems she had come up against in her career. Then she revealed how she solved these problems and the benefits that transpired. Throughout the whole speech, she tapped back into her key message— resilience.

How Much Time Should You Devote to Preparation?

More time than you think.

I have never had a client tell me, “I wish I had spent less time preparing my keynote.”

They’re always glad they invested a good amount of time. Feeling completely ready in the days leading up to the event is worth it.

Nancy Duarte, the author of Resonate , works with industry giants on their keynote speeches. Duarte recommends you spend 30 hours on content creation for a 1-hour speech. (This doesn’t include building the slide deck or practicing the speech).

Here’s my breakdown of the time it takes to be fully prepared to step on stage to deliver your keynote address:

• 30 hours to research your speech and develop the keynote content
• 30 hours to create your keynote slide deck
• 30 hours of practicing your delivery

90 hours likely seems like a lot of time, but that’s what it takes to create and develop an inspirational, career-boosting keynote.

Your first rough draft will be just that … rough. Keynote speech writing is never a one-and-done process. To really nail it you need to get feedback and let the speech, slide deck, and delivery evolve over time. The results are worth it.

How Much Lead Time Do You Need?

Keynotes are a rich opportunity to give an audience perspective into who you are and what you know.

You should allow for 3 months (and a minimum of 2 months) of lead time before you deliver your keynote.

However, life does not always go according to plan. You may not have a lot of time left to prepare. I offer a presentation coaching service called Crunch Time for when you’ve been asked on short notice (a speaker may have become ill) or you have been consumed with other projects and need support to deliver an engaging speech.

Planning a Keynote Speech: Who is your audience? What is your intention?

Your goal should be to take your body of work and experience and use that to resonate with your audience. Inspire them to action. Your words of wisdom will become part of their life experience and create a legacy which will stick with them for years.

“It’s all about the audience—not about you.” These are wise words I’ve never forgotten, delivered to us on the first day of class of my communication degree.

In my work supporting clients through presentation planning, I’m always checking in to ensure that the audience will be able to understand What’s In It For Them (WIIFT in marketing terms). Remembering to center on WIIFT is crucial. It’s the foundation for a successful keynote.

Your intention is important too—equally important, actually. Why are you giving the keynote? What do you want to have happen because of it? Knowing your own “why” and how it relates to the needs of your audience puts you on track to engage and inspire.

How To Write A Keynote Speech

1. establish your throughline.

After you have a good understanding of who your audience is and what your intention is in delivering your keynote it’s time to establish your throughline. Identify which theme or concept you want to speak about.

My client who was keynoting the tech conference planned to speak on resiliency, which is a broad topic. I encouraged her to dig deeper. Upon reflection, she realized that much of her success stemmed from her commitment to creating and building relationships.

She evolved the throughline. The theme of the keynote became developing resiliency through relationships .

2. Brainstorm with an open mind and big wall

Once you’ve decided on your throughline it’s time to find an open wall and a stack of post-it notes.

In freewriting-mode write down any and all ideas that come bubbling up that will support your theme. Take lots of breaks. I promise you’ll come back with fresh ideas each time.

3. Step back and group ideas into themes

Stand back once your wall is filled with ideas. Notice common themes. Place similar ideas into three groups.

What you see is three arguments or points of proof that support your throughline.

4. Pare down to the best ideas

Now sweep through and dispense of any of your ideas that strike you as weak or you don’t feel passionate about.

5. Order your ideas

Place the ideas that remain into a logical order, so that they flow from one idea to the next. That’s your outline. Transfer these concepts to a Google Doc or put pen to paper. You’ve got the bones of a good keynote speech already.

Don’t write out a script word-for-word. Instead, think about what you want to speak about for each of your points. Flesh them out, making notes about what you want to say.

You’ve invested a large amount of time creating the content. Every component of a keynote is important. So now let’s focus on how you open, close, and title your keynote.

How To Open A Keynote Speech

I suspect you’ve been to at least a few presentations where you felt bored by the speaker after just a few minutes.

Too many speakers begin with a status quo opening such as citing their CV or meticulously outlining what they “want to talk with you about.”

You can do better.

My client started her keynote off with a dose of humor rooted in her own personal experience. She talked about the inappropriate clothes she wore to an interview and the hilarious story of what she did to gain access to the building.

Here are a few more ideas to open your keynote speech:

• Start your speech by addressing the elephant in the room to address a negative bias your audience may be thinking. Perhaps you are quite young and your audience is older. You could begin by saying, “You are probably looking at me thinking she’s twelve years old and what could she know. And you’d be right…”
• Quote a startling statistic. Often keynotes focus on living out dreams. This statement will have your audience’s interest piqued, “The average person has over 1,460 dreams a year”.
• Begin a story that you can use to weave and thread your presentation together. You could begin by sharing a story of how a mentor helped. Throughout your presentation continue the story dropping the nuggets of wisdom of what your mentor said and how she helped.

It’s crucial that you grab your audience’s attention right from the start – that you hook them with your first words.

How To Close a Keynote Speech

Finish your keynote with clarity and power. I’ve listened to too many speeches and keynotes where the ending was weak. They didn’t live up to the energy of the body of work.

My client decided to loop back to the chain of events that happened before her interview, narrating how she hung in there, even when things weren’t going according to plan.

Here are some excellent approaches to closing your keynote powerfully:

Loop back to how you began your speech. If you began your speech by talking about the elephant in the room, tag back to provide assurance that you have.

Wrap up a story you teased in your opening and then threaded throughout the speech.

If you began your keynote with a stat or quote reference it again at the end by summarizing how you proved it was true.

A tenet I firmly stand by that it’s not good enough to just leave your audience inspired . You must leave them inspired to do somethin g. Close your speech with a clear call to action to do something tangible that will make a difference to them and/or their community.

Choosing a Title for Your Keynote

Your title is your audience’s first introduction to what they will hear. Finding the ‘right’ title makes them want to listen.

If a compelling title comes to mind before or as you are developing and creating your speech, write it down. But don’t worry if you’ve planned out your whole speech and still don’t have a title idea. The best titles often come to us right at the end. You’ll have lots of ideas to play with when you’ve finished gathering your content.

Here is a trick while working with an editor at Inc.com: first craft a title, then play with variations of that title by using words that will get attention or have an inherent hook embedded within them.

Here’s an example of how I played with titles before settling on one for this article:

My initial ideas were

Both titles are merely functional. They’re lackluster and don’t reflect the complexity of the article itself, which goes beyond merely “writing” a keynote.

I rephrased it to expand on the topic and add a bit more punch:

Better, but I knew I could do better.

I liked it. It is more eye catching and it indicates a comprehensive “guide” that promises not just a “how to” article, but in-depth advice that speaks to creating an excellent keynote that will be well received.

Invest the time in finding just the right title. It’s worth it. It piques your audience’s interest from their first interaction with you.

How To Practice Your Keynote Speech

Don’t put off practicing until the last minute. Conversely, don’t over-practice until you sound like a robot and have diluted every ounce of passion out of your presentation.

Making good use of your practice time is easy.

I’ve written an extensive guide on how to rehearse for a presentation and I’ve also written on this topic for Inc.com . Read them for tips and techniques to learn your keynote speech easily so you can walk on the stage confidently knowing you’ll nail it. 

I have never had a client tell me they wished they had practiced less. I encourage you to practice only as much as you need to and not a second more.

P ro Tip: When you have a few spots that are giving you difficulties just practice those sections. It’s a poor investment of your time to practice your keynote over and over in its entirety if only a few sections are tripping you up.

​​​​Sucheta Misra Associate VP Inclusion & Diversity and Social Impact Leader

Tips For Creating Your Slidedeck or PowerPoint Presentation

My take on PowerPoint is that it’s a powerful tool that has been dropped into the laps of people who, more often than not, don’t have the training or experience to wield it effectively.

Before PowerPoint, marketing and communication teams would strategize over the best content for the slides. Graphic designers would create them.

These are the three most important things to know about your slide presentation:

• If slides won’t add or support your presentation don’t use them. 
• Create your slides so that they are primarily image-based with a limited amount of text. 
• If you are not a graphic designer hire one. It’s worth it for the stroke of elegance and professional edge they will add. A graphic designer will bring your deck to life. 

If you do decide to use a slidedeck ensure it helps your audience connect the dots and visualize what you are sharing with them.

What To Do Before You Deliver Your Speech

I’m often backstage supporting clients at their events. It’s exhilarating to feel the energy of speakers waiting to go on stage. You can feel the excitement … hearts pounding and voices warming up.

Here are a few tips and techniques professional speakers use to ready themselves, calm their nerves , and warm up their voice before giving a keynote speech:

• If you find yourself not sleeping well or experiencing anxiety in the days leading up to your speech try 4 – 7 – 8 breathing . Three or four rounds should have you feeling calmer and able to fall back to sleep. 
• Keep yourself hydrated. The day before your event up your water intake. This will keep you feeling energetic and your voice lubricated. 
• Make sure you get a good sleep before your keynote. Lack of sleep will knock you off your game. 
• Fifteen minutes before your keynote move your voice up and down through your natural register with vocal exercises so you can use your voice like the fine instrument it is. 
• Just as you are about to speak, if you suffer from dry mouth, take these lozenges to help you articulate with ease. 
• When you arrive at the podium take a few deep breaths, feel your feet on the floor, touch a favourite amulet such as a ring or necklace…and away you go! 

What You Should Do After Your Speech

When you end your speech you’re still not quite finished yet.

Connect with people from your audience. Gather feedback. Some of the richest relationships you will create will happen if you take the time to talk with people after your speaking event. If you have the opportunity, ask for presentation feedback to help you learn what worked and what didn’t.

Don’t ask if they enjoyed your keynote because the response will probably be, “It was great!” Instead, ask what they took away that will make a difference in their life. Ask them what nugget stuck with them. The answers to these questions will provide information to improve your next keynote.

Having your keynote recorded provides a brilliant learning opportunity. Many of my clients tell me they can’t/won’t watch a recording of themselves. I ask them to separate themselves from their egos and embrace the opportunity to learn. You can gain insight into what landed and what didn’t by your audience’s reactions.

Ask for presentation feedback from a trusted advisor. Don’t ask family and friends. A trusted advisor or mentor has the perspective to provide unbiased feedback that your family and friends won’t be able to. A trusted advisor will be able to expertly able to weigh in about your content, your delivery, and the effectiveness of your speech. ¯

Keynote speeches are complex. They have lots of pieces that need to fit together to create an easy, simple flow and to hold your audience in your hands so they will be inspired and learn from you.

Do you need help with your upcoming keynote speech to make sure your audience will leave challenged to take action and be inspired? Let’s chat and learn how I might help. Here’s access to my calendar to schedule a time to talk.

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The Purpose of a Keynote Speech: Unveiling Its true Meaning

In the realm of education, a keynote speech holds a significant role, serving as a catalyst for professional growth and student success. But what truly is the essence of a keynote speech?

We’ll explore how a resonating keynote message can inspire, engage, and ultimately lead to improved teaching methods and boosted student achievement .

Whether you’re an educator, an event planner or an organization, strap in as we unveil the true meaning of a keynote speech and its potential to transform an educational event.

What is A Keynote Speech?

A keynote speech is a presentation that sets the underlying tone and summarizes the core message or most important revelation of a meeting, conference, or event.

It serves as the bridge between what was and what could be. A well choreographed keynote speech can ignite passion, spark discussion, and provoke thought.

In the context of educational events, keynote speeches serve a crucial role. They provide an opportunity for educators, students, and other stakeholders to gain new insights, challenge their perspectives, and engage in meaningful dialogue about crucial educational topics. These speeches can be a catalyst for change, sparking innovation and driving progress within the educational landscape.

Key Goals of an Exceptional Keynote Speech

The primary goal of a keynote speech is to leave a lasting impact on its attendees. It has the power to reshape perspectives, challenge the status quo, and ignite a spark of motivation in educators.

This influence can be instrumental in creating a ripple effect of positive change, both for the individuals present and for their respective educational environments.

In addition, keynote speeches have the potential to unite the audience around a common cause or goal.

When executed effectively, they can act as a catalyst for collaborative efforts, fostering a sense of community and shared purpose among educators.

This unity can have far-reaching effects, driving collective action toward improving teaching methods and enhancing student success.

The Process of Booking a Keynote Speaker

Booking a keynote speaker for a professional development event or a school function is a strategic process that involves several key steps.

Step #1: Define Objectives

The first step is to clearly define the objectives of the event. Understanding what you want to achieve helps in selecting a speaker whose message aligns with these goals.

Step #2: Research

Next, conduct thorough research on potential keynote speakers . Look into their expertise, their speaking style, and the topics they cover. Check out their previous speeches, read reviews, and consider their reputation in the industry.

Step #3: Reach Out

Once you have a shortlist of potential speakers, reach out to them or their managing agency. Discuss your event, its objectives, and how you envision their role in it. This conversation will help you gauge if they’re the right fit for your event.

Step #4: Negotiate

Once you’ve selected the keynote speaker, it’s time to negotiate the contract. The contract should detail the terms and conditions, including the speaker’s fee, travel and accommodation arrangements, and any specific requests from either party.

Once everything is agreed upon, confirm the booking. Remember to keep in regular contact with the speaker leading up to the event to ensure they are prepared and everything runs smoothly.

The Importance of Aligning the Keynote Speaker's Message with the Event Objectives

One of the primary considerations when booking a keynote speaker is ensuring their message aligns with the objectives of your event. This alignment is fundamental because it sets the tone for the entire event and can significantly impact the audience’s engagement and overall experience.

A keynote speaker whose message resonates with your event’s purpose and goals will be able to connect more deeply with the audience, inspiring them to reflect on the presented ideas and take actionable steps.

On the contrary, a misalignment between the keynote speaker’s message and the event’s objectives can lead to confusion, lack of interest, and even disengagement among the audience.

The keynote speech may fail to strike a chord, and the audience might not find the motivation to implement the learnings or carry forward the message of the event. Therefore, a well-aligned keynote speech is instrumental in driving the success of your event, keeping the audience engaged and motivated, and achieving the desired outcomes.

4 Big Benefits of a Keynote Speech at an Education Conference or Event

Keynote speeches play a monumental role in education, offering numerous benefits for both educators and students. They have the potential to introduce new perspectives, invigorate teaching methods, and ignite a passion for learning.

• Replenishes and Recharges – Keynote speeches have a huge motivational impact. They can recharge educators’ passion for their work, remind them of their purpose , and encourage them to strive for excellence. This motivational boost can lead to increased job satisfaction, improved performance, and ultimately, greater student success.
• Enhances Teaching Methods – Keynote speeches provide educators with fresh insights and innovative strategies, curriculum development, or student engagement strategies that they can implement in their classrooms. Through these speeches, teachers can discover new ways to foster creativity, critical thinking, and active engagement among their students. They can learn to incorporate technology, embrace diversity, and build a more inclusive learning environment.
• Creates a Sense of Community – Moreover, these speeches can foster a sense of community among educators. They can spark conversations about emerging trends in education , inspiring educators to adapt and innovate in their own classrooms. They provide a shared experience, a common reference point, from which to network, collaborate, and learn from each other. This sense of connection can enhance professional relationships, promote a culture of continuous learning, and contribute to a more supportive and productive work environment.
• Boosts Student Success – Keynote speeches often address critical issues in education, such as student engagement, motivation, and resilience. By inspiring teachers to adopt new strategies and approaches, keynote speeches indirectly influence students’ learning experiences. As teachers become more effective and passionate, students are more likely to be motivated, engaged, and successful in their studies.

In essence, by providing a platform for the exchange of ideas and experiences, keynote speeches catalyze change and progress within the education sector. They inspire educators to strive for excellence and empower them to make a real difference in their students’ lives.

Strobel Education's Approach to Keynote Speeches

With a rich history of delivering powerful, inspiring, and transformative speeches, Strobel Education has been the go-to choice for many educational institutions and professionals seeking keynote speeches that truly make a difference.

The backbone of Strobel Education’s success lies in its key speaker, Kim Strobel . With years of experience in delivering impactful and engaging keynote speeches, she knows how to leave a lasting impression on the audience.

For Kim Strobel, it’s not just about delivering a message. She delivers comprehensive, immersive experiences that are carefully crafted to inspire, enlighten, and provoke thought among the audience. The speeches are designed not only to impart wisdom and knowledge but also to evoke emotion and inspire action.

Strobel Education’s services go beyond just keynote speeches. They offer a suite of professional development services such as teacher workshops , online courses , and o nsite training . Everything that Strobel Education does is aimed at enhancing teaching methods, boosting student success, and fostering professional growth among educators.

This holistic approach to professional development makes Strobel Education a one-stop-shop for all educational development needs.

Click here to See Kim Strobel in Action

A great keynote speech can motivate your audience to create a positive shift in your establishment or organiization. Watch this quick video to see the transformative power of a keynote speech from Strobel Education.

Want A Keynote Speech that Ignites Passion and Fosters Growth?

As we’ve explored, keynote speeches are powerful tools that can profoundly impact educators’ teaching methods and students’ success. The best speeches deliver actionable advice and strategies, which can be applied directly to the audience’s professional practice.

They can provide fresh insights, provoke thought, and ignite passion in educators. Moreover, they are a vital tool for professional growth.

Strobel Education, led by the passionate and motivational Kim Strobel, offers keynotes that resonate, inspire, and empower. Consider booking a keynote speech with Strobel Education today.

Let’s take the first step together towards a more inspiring and impactful educational journey.

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10 Expert Tips to Create and Deliver a Killer Keynote Presentation

So you’ve got a keynote presentation coming up, and you’re hitting the books to make sure you’re armed with the best plan possible. Besides taking notes from all the greats on TED, you’re reading up about a message structure that works, and looking for the perfect template.

While it seems like you’ve got your bases covered, like all things in life, there’s always a way to streamline the planning process.

According to Aaron Weyenberg , the UX Lead for TED and a self-professed “master of slide decks,” and the wizards behind Apple’s presentation slides , there are a number of tricks of the trade that you can rely on to create a rocking keynote presentation .

Below are some of our favorites. And to easily create a professional-looking presentation , sign up for Piktochart . It’s free and it allows you to make beautiful visuals without being a graphic designer.

1. Do your slides last

While most keynote speakers will typically build their presentation around the structure of a template, Weyenberg says that “building your slides should be the tail end of developing your presentation.” Before working on your slides, you should put together your main message, structure, supporting points – then practice and time your presentation. The reason for this, he says, is that the presentation needs to be strong enough to stand on its own. Approaching a keynote like this requires a shift in thinking.

While a beautiful set of slides is imperative to your presentation, it should not be central to it.

Weyenberg said it best: “The slides are just something you layer over [the presentation] to enhance the listener experience.”

Observe these 2017 Google I/O keynotes, especially CEO Sundar Pichai’s – the role of the slides are to support what the speaker is saying – not the other way around.

2. Get creative with photos

Often times, presenters will be far too literal or cheesy with their image choice. Weyenberg suggests to use images that are simple, yet punchy – and pairs nicely with your spoken words. He says to look for photos that are:

• Related to your keynote’s concept
• Are not complex in terms of composition

3. Simplify charts and graphs

While most presenters will simply drop an image of their charts and graphs into their deck, Weyenberg points out that it might be a bit “unsightly.” If you need to use data to back a point that you’re making, you should make the extra effort to make it more attractive – and this can be done by recreating it in your presentation maker .

There are a couple benefits to doing this:

• It will make your presentation seem consistent and well-thought out
• You’ll have control over colors, typography, and more.

4. One theme per slide

According to the designers of Apple presentation slides, less is certainly more. Trying to cram too many ideas on one slide can only work to your detriment. Beyond ideas, the same goes for statistics.

Let’s play a little game: For the following idea, how many slides would you use? “The developer program is incredibly vibrant. We have over six million registered developers. Demand for this show has never been greater. We sold out in just over a minute [71 seconds].”

While the average person might think that 6 million and 71 seconds would belong on the same slide and be short and sweet enough, let’s compare it with what Apple’s CEO Tim Cook did.

He only leveraged two slides: The first said “6 million,” and the second: “71 seconds. Sold out.”

5. Create a visual experience with data

Taking a leaf again from Apple’s presentation book, once you’ve gotten the hang of having just one stat per slide – you should also make it as visual as possible.

One data point per slide, combined with it being visually interesting – is sure to be memorable.

6. Practice Really Makes Perfect

Imagine the late Steve Jobs, a legendary keynote presenter, still rehearsed for months before a presentation. According to Brent Schlender , one of the co-authors behind the Steve Jobs biography “Becoming Steve Jobs,” Jobs would rehearse and prepare “exhaustively” for all of his public appearances.

Despite being a natural on the stage, Jobs never would wing it, he came to the show well prepared.

“I once spent an entire day watching him run through multiple rehearsals of a single presentation, tweaking everything from the color and angle of certain spotlights, to editing and rearranging the order of the keynote presentation slides to improve his pacing,” remembers Schlender.

While you may not be a perfectionist like Jobs, you are likely also not nearly as good of a presenter as he is – so practice really makes perfect in this case.

7. Tell A Consistent Story

Circling back to Weyenberg’s tips – he suggests that in a good slide deck, every slide should feel “like part of the same story.” Think of your deck like a story – every slide should feel cohesive to the big picture message you’re trying to communicate – as opposed to random ideas juxtaposed together.

You can do this by:

• Using the same or similar typography, colors, and imagery across all slides
• Using presentation templates can help with maintaining the same look and feel

8. Less is more

We explored the less is more concept earlier in the article by suggesting you keep to one idea per slide. The same can be applied to text.

When it comes to creating slides for your next keynote, the cardinal sin is a slide with ample text that is verbatim of your spoken presentation.

What this does is encourage people to keep their eyes on your slides instead of listening to you.

Weyenberg also points out that a text-heavy slide forces the brain to multitask between focusing on what it’s reading and hearing – which is quite difficult and will compromise your presentation.

9. Consider topic transitions

While you want to make your slides look like a cohesive unit, you want to also keep in mind that making every slide look the same may be boring. Weyenberg suggests to:

• Create one style for the slides that are the “meat” of the message
• Then create another style for the slides that are transitioning between topics

For example, if your overall slides have a dark background with light text, you can use transitional slides that have a light background with dark text. This way, they’ll still feel like they’re from the same presentation family without being completely uniform.

10. Tell a captivating story

It is fitting that our final tip comes from likely the greatest keynote presenter of all time. The late and great Steve Jobs had the ability to captivate and inspire his audience with his talks, and that’s because he was a very good storyteller. And that’s the golden leaf that you can take from Jobs’ book today.

Always aim to tell a captivating story.

One example is perhaps when he introduced the iPod: “In 2001, we introduced the first iPod. It didn’t just change the way we all listen to music. It changed the entire music industry.” Listen to Steve Jobs weave a story about the digital music revolution when unveiling the iPod.

Bonus Round: Tips From Piktochart Designers  

• Always remember that your audience is sitting far away . So ensure that your title font size is large enough to be seen from a distance, and that your body text is no smaller than 20px.
• Use only two colors for your entire presentation – a primary and secondary color. If you must use a large color palette, your maximum choice should be up to five colors.
• Make sure that there is enough white space throughout your presentation . This will give your content room to breathe. Less is definitely more in this case.
• Emphasize only one object per slide – whether it’s an image, statistic, quote. This will make sure your audience stays focused.

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Pro Speakers on How to Give a Perfect Keynote Presentation

Updated: January 13, 2021

Published: November 03, 2020

Two years ago, I was asked to give a presentation about my HubSpot article on emotional marketing . It was by far the most exhilarating and nerve-wracking experience of my professional life.

I don’t necessarily hate public speaking. However, leading up to the event, I felt the full responsibility of not only delivering a good presentation but also teaching the audience valuable , actionable information — and that was very intimidating.

I wanted to do a good job, and I wanted to be a good teacher.

Therein lies the importance of keynote presentations : to be effective, they should be educational and entertaining. Do you have a keynote presentation in your future? Read on for some advice from professional speakers.

First, what is a keynote presentation? Glad you asked.

You may also be tasked with a keynote presentation in order to secure funding, make a sale, or update stakeholders or executives. Whatever stage you find yourself on, delivering a keynote presentation is an important responsibility as a public speaker.

How to Give a Perfect Keynote Presentation, According to the Experts

I spoke with four professional speakers on how to deliver a near-perfect presentation. Here are five pieces of advice they shared.

1. Rehearse, rehearse, rehearse.

When it comes to public speaking, practice quite literally makes perfect. Every expert I spoke with mentioned how frequently they rehearse their presentations.

“However much you think you need to rehearse, rehearse 10 times more than that. When you show up to a concert, you expect that the musicians know their songs, and you certainly don't want the first time they try to play it to be right there on stage. You owe your audience and the folks hiring you to speak the same respect,” said Melanie Deziel , international keynote speaker and founder of StoryFuel . (She received this advice herself from Michael and Amy Port at Heroic Public Speaking .)

Provided by Melanie Deziel

As more presentations and events become fully virtual, the likelihood of technical difficulties also grows. Rehearsing your content can help you weather any interruptions or last-minute changes.

Rehearsal not only leads to content mastery; it allows freedom in your presentations. “The more you rehearse and become comfortable with the content, the freer you'll be to take chances, experiment, and truly focus on your delivery, rather than trying to remember what comes next,” shared Deziel.

How do these experts recommend practicing your presentations? “[Use] a mirror,” said Olivia Scott , keynote speaker and founder of Omerge Alliances . “I take the time to see how I'm being received, I look at my body posture, and I look at everything to make sure that I feel good about what I'm delivering. This isn’t exactly a tool or technology, but it's a way to practice and rehearse.”

Additionally, consider asking friends, family, and trusted colleagues to listen to your practice runs and provide feedback on your presentation.

2. Ask for feedback.

Speaking of feedback, expert orators know to ask for it on a regular basis — from friends, peer groups, mentors, audience members, and clients. “Find a support crew and connect with other speakers in the industry,” mentioned Karen Hopper , keynote speaker and data strategist at M+R. Hopper personally recommends Shine Bootcamp , which provided her with lifelong friendships, helpful feedback, and a priceless education about public speaking.

Provided by Karen Hopper

“We help each other with feedback on our pitches, topics, outlines, and presentations, and we celebrate each others' wins,'' said Hopper. “ ... It’s well worth surrounding yourself with people who will cheer for you and who will give you honest feedback — the fastest way to get better is to ruthlessly seek out that feedback.”

Clients can also be an incredibly helpful source of feedback. If you’re asked to speak at an event or conference, consider asking the people who hired you. “I ask my client for their reaction immediately after every presentation. It’s important to know how they felt, and whether the presentation achieved their goals. Every time my client is happy, that’s my most successful presentation,” said Jeff Toister , keynote speaker, author, and customer service expert.

Lastly, the best feedback often comes from the source — in this case, your audience. Whether you ask questions during your presentation (which we’ll discuss next) or ask for feedback following your presentation, it’s never a bad idea to know what your audience thought about your keynote.

Feedback may look different if giving a remote keynote presentation, but it's still possible.

“It’s been a creative challenge to adapt a talk I'd hoped to give in person to work in a virtual environment. It's much harder to tell how your talks are received online, without being able to see nodding and note-taking and hear laughter and clapping. But all the feedback I have received [over email] indicated that my talk successfully changed the way many people are thinking about their content idea generation process, and that was the ultimate goal of the talk: to change how people think ,” shared Deziel, referring to her recent keynote at Content Marketing World 2020.

3. Engage your audience.

Nobody likes being talked at . Sure, delivering a keynote presentation involves you doing most of the talking, but it doesn’t have to be a one-way conversation. Many of the experts I interviewed encouraged some sort of audience engagement or interaction to enhance your presentation.

“People love to be involved in a presentation. Rather than explain a concept to my audience, I find a way to have them experience it,” said Toister. “For example, when I share how multitasking hurts productivity and causes us to make more errors, I have the audience try a brief multitasking exercise so they can experience the problem themselves.”

Did you know that audience engagement levels drop considerably (14%) if a presenter does most of the talking, versus if the audience talks just as much? Moreover, 64% of people believe that a presentation with two-way interaction is much more engaging than a one-way presentation.

Presentation engagement also takes practice — just like your presentation content itself. “ ... Entertainment comes from the performance itself: the way in which you deliver that content and the energy you bring to that delivery. This is a separate skill you need to practice. Work with a coach, watch back recordings of yourself to identify opportunities to improve your craft, and watch videos of top-notch comedians, poets and other speakers to see what you can learn from them,” encouraged Deziel.

Lastly, as important as engagement is, don’t let technology stand in the way. While smartphones and polling software can make audience interaction easier, they can also get in the way of you connecting with your audience. “I prefer to just have people stand up, raise their hand, or clap to participate in the poll. It gets the audience moving, and I don’t have to worry about WiFi connections or whether the polling software is working,” said Toister.

4. Prioritize your content as much as the delivery.

While entertaining and interacting with your audience is helpful and exciting, it shouldn’t take precedence over your presentation content itself. “Nearly all of what the audience can learn from you comes from the content: the stories you tell, the examples you share, the facts you cite and the other information you explain. Carefully crafting those materials and testing it out ensures that the audience will get the information they were promised from your session,” said Deziel.

Tools like PowerPoint, Keynote, Google Slides, and Canva can help you hone your content and develop a story within your presentation. A 2018 Prezi study (another presentation tool option) showed that 90% of people believe a strong narrative makes for a more engaging, interesting presentation. Data can help form arguments and explain facts, but stories stay with your audience long after your time on stage.

Storytelling is yet another way to engage with your audience, especially by evoking emotions like humor. “It’s entertaining to ask questions, saying, ‘Can anyone relate to this? Has anyone ever had this type of experience before?’ and then getting them involved with some laughter around those experiences. Laughter always helps,” said Scott, who presented at INBOUND 2020 .

Hopper, who was also a Breakout Speaker at INBOUND 2020, agreed: “Don't be afraid to be funny or drop in jokes — there are studies that show that laughing actually helps your brain retain information better, so not only will your audience have a good time laughing with you, but they'll also get more out of your presentation. It’s a win-win!”

5. Focus on the audience.

Finally, everyone can agree that public speaking is either revered or feared. If you relate to the latter and find yourself nervous when giving presentations, turn your focus on the audience.

“Speakers easily get nervous when they focus on themselves and worry too much about their own performance. Focusing on your audience first takes the nerves away and redirects your attention to making sure your audience gets something of value from your keynote,” shared Toister.

That’s the goal of a keynote presentation — to provide value to your audience. Regardless of what story you’re telling, what tools you’re using, or how you’re engaging the crowd, as long as you deliver a presentation that inspires your audience to think differently — even for 30 minutes — you’ve given a perfect keynote presentation.

Note: HubSpot Marketing teams reserve the right to use guest blog author’s likeness across our content as we see fit, including but not limited to HubSpot’s social media channels.

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What Is a Keynote Speech? Plus 5 Steps to Help You Write One.

Eleni Kelakos August 24, 2020 Peak Performance , presentation skills training , public speaking training , speech coaching

You’ve been asked to deliver a keynote speech at an upcoming event.  And while you may be flattered by the request, you have a lot of questions, like: “What is a keynote speech anyway? What makes it different that other presentations?  How long should a keynote speech be? And how do I write a keynote speech

Before I answer those questions, let me congratulate you for having been asked to deliver a keynote speech.  Because being invited to give a keynote speech means that have developed a perspective, a public persona, or a big idea that is interesting enough to be featured in the spotlight. Professionally speaking, you have arrived! 

Typically, keynote speakers are experts in their field.  Some professional keynote speakers, like me and many of my colleagues in the National Speakers Association , are even paid to deliver their keynote speeches. Whether you are paid or not, giving a keynote address is both an honor and a fantastic opportunity to share your expertise what an appreciative audience.

What Is A Keynote Speech?

The answer to “What is a keynote speech?” is inherent in the very language of the question:  The words key and note .  Essentially, a keynote speech is a speech in which you establish and develop a main (key) theme and set an overall tone (note) for the event. Often, the subject of a keynote address or keynote speech is intended to reinforce—and rally the audience around– the event’s chosen theme.  For example, if the theme of an event is performing at your peak as a leader, there is a good chance that the keynote speaker will be delivering a speech that underscores that theme.

Keynote speeches can be informational, inspiring, entertaining, and motivating. The best keynote speeches contain a bit of each those elements, expertly woven together.   

What Makes A Keynote Speech Different Than Other Presentations?

One of the best ways to understand what makes a keynote speech different that other speeches or presentation is to understand what it is not :   A keynote speech is not a speech or presentation in which you teach skills or concepts on a deep, experiential, nuts and bolts level.  It’s a speech in which you are doing most of the work.

If you are asking your audience to do individual or group work in spoken or written form through more than half of your speech,  what you are delivering is either a training program or a workshop, but not a keynote speech.  This is not to say that keynote speeches can’t have interactive elements; many of the best do, but in doses small and simple enough to allow the members audience to ingest the lessons while maintaining a focus on the speaker. Overall, keynote speeches tease out their key theme at a much higher level of focus than more involved, granular, and usually more lengthy workshops, breakout sessions, or training programs ( like these ).

How Long Should A Keynote Speech Be?

A keynote speech is typically thirty to sixty minutes in length. 

Generally speaking, the shorter the keynote speech, the better.  This is especially true when delivering a keynote speech after lunch or dinner, when people are winding down over a meal (or even a cocktail or two) and have a shorter attention span.  Whatever time slot you’ve been given as a keynote speaker, it’s your job to stay within its parameters—even if the event is running late, and you have to shave ten minutes off your keynote speech.

How Do You Write A Keynote Speech?

The question “How do I write a keynote speech” is often the reason thought-leaders, speakers, and business leaders contact me for support in writing one.  Because, if you’ve never put a keynote speech together before, it can be daunting.  As I always tell my online group keynote coaching or individual keynote coaching clients, organizing and crafting a keynote speech is a creative process. This means your keynote speech will often dictate what it needs to be as you’re writing it. You must be willing to nudge it into being, and be patient as it unfolds.

If you’re wondering “So, how do you write a keynote speech?” I suggest you start by asking yourself the following five questions:

• Who are the people the audience you are speaking to? The more you know about your audience, the more you can create a keynote speech that is relevant and of service to them.
• What pain, problem or challenge are you there to shine a light on or solve on behalf of your audience?
• Based on your answers to the first two questions, what is your big idea, the “key note” you are there to expand upon in your keynote speech?
• What are the three main points, lessons, or takeaways you want make (and flesh out with stories, data, and other sticky evidence) that are in support of your big idea, and will make up the body of your keynote speech?
• What can you choose to do to begin and end your keynote speech in a way that is maximally memorable and engaging?

If you are struggling to put together your keynote speech, don’t despair. You don’t have to go it alone. There are professional keynote presentation coaches who can help you turn your big idea into a magical, moving, memorable speech. 

Fill Your Keynote Speech With Who You Are

Whether you write keynote speech by yourself, or with the help of a trusted keynote presentation coach , remember this: The greatest resources you’ve got to draw upon are your unique experiences, expertise, and stories.  Fill your keynote speech with who you are and what you know. Be human and relatable, so your audience can connect more deeply with you.

And when the time comes for you to step up to the podium and give your keynote speech remember: Your words matter. Use your words responsibly. Use your words with intention. Use your words to change your world.  

Need support putting together your signature keynote speech? Check out my Build a Brilliant Keynote Online Group Course .

Would you rather work with me on e -on-one explore my keynote presentation coaching options..

Growth Tactics

What is a Keynote Speech: How to Leave a Lasting Impression

Last Updated on December 27, 2023 by Milton Campbell

As an event planner or someone responsible for organizing a conference or seminar, you understand the importance of finding the right keynote speaker.

A keynote speech sets the tone for the entire event, leaving a lasting impression on the audience. In this article, we will explore the world of keynote speeches and share insights on how to write and deliver a captivating keynote.

What is a Keynote Speech?

A keynote speech is a powerful presentation given by a keynote speaker at the beginning or end of an event.

It is designed to capture the audience’s attention, set the tone, and provide key takeaways that attendees can apply to their lives or work. A well-crafted and captivating keynote speech can inspire, motivate, and leave a lasting impact on the audience.

The Role of a Keynote Speaker

A keynote speaker plays a crucial role in the success of an event. They are experts in their field, often seasoned speakers who have honed their craft over years of experience.

A keynote speaker not only delivers a thought-provoking speech but also brings a unique perspective, shares personal stories, and engages the audience through humor, emotion, and relatability.

Writing a Captivating Keynote Speech

Writing a compelling keynote speech requires careful planning, organization, and a deep understanding of the audience. Here are some key steps to follow:

Understand Your Audience: Before writing your speech, spend time researching your audience. Who are they? What are their interests, challenges, and goals? Tailor your message to resonate with them.

Define Your Key Message: Every keynote speech should have a central theme or message that you want the audience to take away. Clarify this message and make it memorable.

Craft a Powerful Opening: Grab the audience’s attention from the start with a captivating story, intriguing statistic, or thought-provoking question. This will set the tone and create a sense of anticipation.

Organize Your Speech: Structure your speech logically and engagingly. Begin with an introduction, then move on to key points or stories, and end with a memorable conclusion that reinforces your key message.

Use Personal Stories: Personal stories are a powerful tool to connect with the audience emotionally. Share experiences or anecdotes that relate to your key message and make it relatable to the audience.

Incorporate Visuals: Visual aids such as slides or props can enhance your speech and make it more engaging. Use visuals sparingly to support your key points and avoid overwhelming the audience.

Practice and Rehearse: Delivering a flawless keynote speech requires practice. Rehearse your speech multiple times to ensure smooth delivery, confident body language, and effective use of pauses and intonation.

Engage with the Audience: Interact with the audience throughout your speech. Ask rhetorical questions, encourage participation, and create moments of connection. This will keep the audience engaged and make your speech memorable.

Tips for Giving a Motivational Keynote Address

Giving a keynote speech can be both exciting and nerve-wracking. You have the unique opportunity to captivate an audience, inspire them, and leave a lasting impression. In this section, we’ll share some valuable tips to help you deliver a powerful keynote speech that engages your audience, conveys your message effectively, and ensures a memorable experience.

1. Know Your Audience Inside Out

Understanding your audience is crucial to giving a successful keynote speech. Research their demographics, interests, challenges, and goals. This knowledge helps you tailor your message to resonate with them and ensures that your content is relevant and relatable.

Connect with your audience by addressing their specific needs and aspirations. By showing that you understand them, you’ll build trust and captivate their attention from the start.

2. Craft a Clear and Compelling Key Message

Every great keynote speech has a clear and compelling key message. Define the central theme or idea you want to convey to your audience.

Keep it concise and memorable so that it resonates long after your speech concludes. Your key message should guide the entire structure and content of your speech, ensuring a cohesive and impactful presentation.

3. Start Strong with a Captivating Opening

The beginning of your keynote speech sets the tone for the entire presentation. Capture your audience’s attention from the outset with a powerful, attention-grabbing opening.

Engage them from the first moment with a captivating story, intriguing statistic, or thought-provoking question. A strong opening creates a sense of anticipation and hooks your audience, making them eager to hear more.

4. Structure Your Speech for Impact

A well-structured keynote speech keeps the audience engaged and enhances their understanding of your message. Organize your speech in a logical and impactful manner.

Begin with an introduction that establishes your credibility and builds rapport with the audience. Then, present key points or stories that support your key message. Finally, wrap up with a memorable conclusion that reinforces your main ideas and leaves a lasting imprint on your audience.

5. Use Stories to Connect Emotionally

One of the most powerful tools in a keynote speech is storytelling. Personal stories create an emotional connection between you and your audience. Share experiences or anecdotes that illustrate the key points of your speech.

Make them relatable and highlight the lessons learned. Emotionally compelling stories will leave a lasting impact, making your message memorable and inspiring.

6. Engage and Interact with Your Audience

Keep your audience engaged throughout your keynote speech by actively involving them. Ask rhetorical questions, encourage participation, or create moments of interaction.

This can be in the form of brief audience discussions, polls, or exercises. Interaction fosters connection and helps to break up the presentation, making it more dynamic and enjoyable for your listeners.

7. Utilize Visual Aids Effectively

Visual aids, such as slides or props, can enhance your keynote speech when used effectively. Use visuals sparingly and purposefully to support your key points, helping to reinforce your message visually.

Ensure your visual aids are clear, easy to read, and visually appealing. Remember, your spoken words should always be the main focus, with visual aids serving as supporting elements.

8. Practice, Practice, Practice

Delivering a flawless keynote speech requires practice and rehearsal. Practice speaking your speech out loud multiple times, focusing on your delivery, timing, and body language.

Rehearse in front of a mirror, record yourself, or seek feedback from trusted colleagues or mentors. This process allows you to refine your speech, build confidence, and ensure a smooth and impactful delivery.

9. Embrace Authenticity and Passion

Authenticity and passion are key to delivering a compelling keynote speech. Be true to yourself, speak from the heart, and let your enthusiasm shine through.

Your genuine passion for your topic will captivate and inspire your audience. Avoid trying to mimic someone else’s style or delivery. Embrace your unique voice and let your authenticity be the guiding force behind your speech.

10. Leave a Lasting Impression with a Memorable Conclusion

The way you conclude your keynote speech is just as important as how you start it. Summarize your main points, reiterate your key message, and provide a clear call-to-action for your audience to take away.

End on a high note, leaving your listeners feeling inspired and motivated. A memorable conclusion ensures that your speech lingers in their minds and prompts them to take action.

Finding the Right Keynote Speaker

When hosting a successful event, finding the right keynote speaker is paramount. This individual will not only set the tone for your gathering but also leave a lasting impression on your audience.

In this section, we will delve into the important factors to consider when searching for the perfect keynote speaker who will elevate your event to new heights.

Experience Speaks Volumes

Experience is a key ingredient in the recipe for a successful keynote speech. Look for speakers who have a proven track record of captivating audiences and delivering impactful presentations.

Seek out those who have spoken at similar events or within your industry, as they will have a better understanding of your audience’s needs and interests. Experienced speakers bring a certain expertise and authority that can leave a lasting impression on your attendees.

Expertise in Your Industry

While experience is important, finding a keynote speaker with expertise in your specific industry is a game-changer. These speakers have a deep understanding of the challenges, trends, and opportunities within your field.

They can relate to your audience on a deeper level and provide insights and anecdotes that resonate. By selecting a speaker with industry expertise, you are ensuring that your attendees receive targeted and relevant information that they can apply to their own work or lives.

Communication Skills that Command Attention

A keynote speaker may have an impressive resume and extensive knowledge in your industry, but if they lack communication skills , their impact will be diminished. Look for speakers who possess excellent public speaking abilities.

They should be able to engage the audience, hold their attention, and deliver their message with clarity and conviction. Seek out speakers who can combine storytelling, humor, and audience interaction to create a memorable experience.

Aligning with Your Event’s Goals

Every event has its own unique goals and objectives. When searching for a keynote speaker, it is crucial to find someone who aligns with your event’s overarching purpose. Consider what you want your attendees to take away from the event.

Do you want them to feel inspired, motivated, or educated? Look for speakers whose message and style resonate with your desired outcomes. Review their past performances and testimonials to gauge if they can deliver the results you are seeking.

Recommendations and Reviews

One of the best ways to find a keynote speaker is through recommendations from trusted sources. Industry colleagues, friends, or even professionals who have previously worked with speakers can provide valuable insights and firsthand recommendations.

Additionally, online platforms and speaker bureaus offer reviews and ratings from past clients, allowing you to make an informed decision. By tapping into the experiences of others, you can gain a sense of a speaker’s trustworthiness and suitability for your event.

Interviewing Potential Speakers

Once you have narrowed down your list of potential keynote speakers, it’s time to conduct interviews. This step allows you to assess their compatibility, professionalism, and understanding of your event.

Prepare a list of questions that delve into their experience, approach to speaking, and familiarity with your industry. During the interview, observe their communication style, responsiveness, and willingness to collaborate. A successful partnership with your speaker is essential for a seamless and impactful event.

Reviewing Past Performances

Before making a final decision, take the time to review recordings or videos of the potential speakers’ past performances. This will give you a firsthand glimpse into their presentation style, stage presence, and ability to engage an audience. Look for speakers who exhibit confidence, charisma, and an authentic connection with the audience.

Pay attention to their ability to tell compelling stories, convey key messages, and create an energized atmosphere. Trust your instincts and select a speaker who resonates with you and your event’s vision.

A well-crafted keynote speech has the power to captivate, motivate, and inspire an audience. By understanding your audience, crafting a compelling message, and delivering it with passion and authenticity, you can leave a lasting impression on your audience.

The right keynote speaker can elevate your event, set the tone, and create a memorable experience for attendees. So, take the time to find the perfect fit and unleash the power of a captivating keynote speech.

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What is a keynote speaker? 7 things you need to know.

• Updated on January 12, 2024

• Written and edited by Wes Berry

When you ask yourself, “ What is a keynote speaker? “, imagine being at an event where one person not only captures but also elevates the entire audience’s energy.

This individual, known as the keynote speaker , plays a pivotal role in setting the tone and delivering a message that resonates long after the event concludes.

In this article, we’re going to unravel the mysteries behind keynote speakers.

We’ll look at their roles, the unique traits that make them so influential, and the significant impact they have on events.

Whether you’re an event organizer or simply curious about the art of keynote speaking, you’ve come to the right place.

Let’s begin our exploration into the captivating world of keynote speakers.

Defining a Keynote Speaker: An Introduction

When we think about the heart and soul of a major conference or event, the image that often comes to mind is of a captivating figure on the stage – the keynote speaker.

But what exactly makes a keynote speaker so integral to these events?

Let’s uncover this together.

More Than Just a Speaker

At first glance, a keynote speaker might seem like just another presenter.

However, they are so much more…

Let’s discuss:

• The Tone Setter: They set the overall tone and theme of the event.
• The Big Draw: Often, they are a major draw for attendees, sometimes being well-known personalities or experts in their field.
• The Message Carrier: Their speech is not just about conveying information but inspiring and motivating the audience.

The Art of Keynote Speaking

Keynote speaking is an art form.

It requires a blend of skills and attributes.

Here are 3 things I personally like to focus on when speaking to an audience:

• Storytelling: The ability to weave facts, anecdotes, and messages into a compelling narrative.
• Engagement: They don’t just speak; they engage with the audience, often leaving them with thought-provoking ideas or questions.
• Adaptability: Being able to connect with diverse audiences, tailoring their message to resonate with different groups.

The Impact of Their Words

The impact of a keynote speaker is far-reaching.

Think of it in terms like this…

• They can inspire change , encouraging individuals and organizations to think or act differently.
• Keynote speeches often become the highlight of events , remembered and talked about long afterward.
• They have the power to ignite innovation and spark new ideas among their audience.

Keynote Speakers in Various Fields

Keynote speakers come from a wide variety of backgrounds.

Below are just a few industries you can pull speakers from.

• Business leaders, sharing insights on leadership and management.
• Technology experts, unveiling the latest advancements and future trends.
• Motivational speakers, uplift and encourage personal growth and development.

Are you starting to understand what a keynote speaker is now?

A keynote speaker is more than just a person who stands on a stage and talks.

They are the essence of the event, infusing it with energy, inspiration, and direction.

As we continue to explore the world of keynote speakers in the next sections, we’ll take a deeper look into their roles, traits, and the unforgettable impact they leave behind.

History and Evolution of Keynote Speaking

The art of keynote speaking is not a modern invention.

It’s a craft that has been refined over centuries, influenced by great orators and changing societal needs.

Let’s take a brief journey through the evolution of keynote speaking.

Ancient Roots

The origins of public speaking can be traced back to ancient civilizations.

Greek philosophers like Aristotle and Socrates were early masters of rhetoric, using their oratory skills to educate and influence.

Roman statesmen like Cicero later elevated public speaking into an art form.

Their impact on the art of persuasion and public speaking is still studied today.

The Middle Ages and Renaissance

During the Middle Ages, the art of speaking took a more religious turn, with sermons and religious discourses becoming the primary form of public speaking.

However, the Renaissance reignited interest in classical rhetoric, and scholars began to study and teach the principles of Aristotle and Cicero once again.

The Rise of Keynote Speaking in Modern Times

As we moved into the modern era, the role of the public speaker evolved.

The Industrial Revolution and the rise of large-scale events brought a need for speakers who could captivate and inspire large audiences.

This era saw the rise of the keynote speaker as we know it today – a central figure, who sets the tone for events and conferences.

Today’s Keynote Speaker

Today, keynote speakers are a blend of educators, entertainers, and inspirers.

They are often chosen for their expertise, experiences, and ability to connect with an audience on a deeper level.

The digital age has also expanded keynote speaker’s reach, with speeches being broadcasted globally, transcending physical boundaries.

For a deeper dive into the history of public speaking and its evolution, check out this insightful article from History.com .

The journey of keynote speaking is a testament to the enduring power of the spoken word.

As we continue to explore this fascinating topic, we’ll uncover more about the roles, responsibilities, and lasting impact of keynote speakers.

Roles and Responsibilities of a Keynote Speaker

Understanding the roles and responsibilities of a keynote speaker is crucial to appreciating their impact.

A keynote speaker does much more than just ‘speak.’

Let’s explore the multifaceted nature of this pivotal role.

Inspiring the Audience

A keynote speaker’s primary role is to inspire and motivate their audience.

They bring energy and enthusiasm that can transform an event’s atmosphere, making their speech a memorable experience.

Setting the Event’s Tone

The keynote address often sets the tone for the entire event.

A well-delivered keynote can create a positive mood, establish the event’s theme, and provide a framework for the discussions that follow.

Providing Expertise

Keynote speakers are usually experts in their field.

They share valuable insights and knowledge, offering the audience a unique perspective on relevant topics.

Engaging with the Audience

Effective keynote speakers engage with their audience, creating a two-way dialogue.

They encourage participation, provoke thought, and often leave the audience with impactful takeaways.

To better understand the importance of these roles in successful events, read this insightful piece from Forbes on the importance of great keynote speakers at events.

As we take a closer look into the art and science of keynote speaking, it becomes clear that these speakers are much more than just voices on stage.

They are the catalysts for change, inspiration, and new ideas.

In the next section, we’ll explore the characteristics that make a keynote speaker truly effective and memorable.

Characteristics of an Effective Keynote Speaker

What transforms a good speaker into a great keynote speaker?

It’s a combination of several key characteristics.

Let’s explore these traits that make keynote speakers not just heard, but remembered.

Confidence and Charisma

• Confidence: Great keynote speakers exude confidence. They command the stage with assurance and poise, making their presence felt.
• Charisma: They possess a natural charm and charisma that captivates the audience, making their message more impactful.

Expertise and Knowledge

• Depth of Knowledge: They are often experts in their field, bringing a depth of knowledge that adds credibility to their message.
• Lifelong Learners: Effective keynote speakers are always learning and evolving, keeping up-to-date with the latest in their field.

Ability to Connect with the Audience

• Engagement: They know how to engage with the audience, making each listener feel like they are being spoken to directly.
• Empathy: These speakers can relate to their audience, understanding their needs and addressing them effectively.

Communication Skills

• Clear Messaging: They can convey their message in a clear, concise, and engaging manner.
• Storytelling: Great keynote speakers are also great storytellers. They use stories to illustrate their points and connect on an emotional level.

Adaptability and Flexibility

• Adapting to the Audience: They can tailor their message to resonate with different audiences.
• Handling the Unexpected: A skilled keynote speaker can handle unexpected situations or questions with ease and grace.

These characteristics combine to create a speaker who doesn’t just deliver a speech but creates an experience.

For more insights into what makes a keynote speaker stand out, check out this article from Psychology Today .

In the next sections, we’ll explore the impact these speakers have on events and how to choose the right one for your needs.

Stay tuned to uncover more about the incredible world of keynote speaking.

The Impact of a Keynote Speaker on Events

Throughout this article, we’ve explored what a keynote speaker is, their history, roles, and the characteristics that make them effective.

Now, let’s dive into the profound impact these speakers have on events and their audiences.

Setting the Event’s Atmosphere

• A keynote speaker often sets the tone for the entire event. Their energy, enthusiasm, and message lay the groundwork for what attendees can expect.
• As we discussed in the ‘Roles and Responsibilities’ section, the right speaker can transform the mood and feel of an event.

Inspiring Change and Action

• One of the most significant impacts of a keynote speaker is their ability to inspire change and action in their audience.
• As highlighted in the ‘Characteristics of an Effective Keynote Speaker’ section, their expertise and persuasive communication skills can motivate attendees to think and act differently.

Facilitating Networking and Discussions

• A compelling keynote speech can be a conversation starter, sparking discussions and networking among attendees.
• This aspect ties back to the importance of engaging with the audience, a trait we emphasized earlier.

Educating and Informing

• Keynote speakers often provide valuable insights and information, contributing to the educational aspect of the event.
• Their depth of knowledge, a characteristic we’ve previously discussed, helps in enlightening the audience on specific topics.

Leaving a Lasting Impression

• The message and delivery of a great keynote speaker often leave a lasting impression on the attendees, long after the event is over.
• This lasting impact is a culmination of the various roles and characteristics we’ve explored in the previous sections.

The impact of a keynote speaker extends beyond the confines of the event.

They ignite ideas, inspire change, and leave a lasting imprint on their audience’s minds.

To understand more about the influence of keynote speakers on events, consider reading this insightful article from TED Talks , a platform known for its powerful keynote presentations.

As we move towards the conclusion of our exploration into the world of keynote speakers, we’ll next look at how to choose the right keynote speaker for your event, tying together all the aspects we’ve discussed thus far.

How to Choose the Right Keynote Speaker for Your Event

Choosing the right keynote speaker is crucial for the success of your event. As we’ve seen in previous sections, a keynote speaker sets the tone, inspires change, and leaves a lasting impact.

Here’s a guide to help you select the perfect speaker for your event.

Understand Your Event’s Objective and Audience

• Identify the main goal of your event and the type of audience attending. This will guide you in finding a speaker whose message aligns with your objectives.
• Consider the demographic and interests of your audience to ensure the speaker can connect with them effectively.

Look for Expertise and Credibility

• Choose a speaker who is an expert in the field relevant to your event’s theme, as discussed in the ‘Roles and Responsibilities’ section.
• Check their credibility through past speaking engagements, publications, and audience feedback.

Evaluate Their Speaking Style and Ability to Engage

• Every speaker has a unique style. Watch videos of their past speeches to gauge if their style fits your event.
• As highlighted in the ‘Characteristics of an Effective Keynote Speaker’ section, their ability to engage and inspire the audience is crucial.

Consider Their Impact on Previous Events

• Research the impact they have had on previous events. Did they inspire change or spark new ideas?
• Feedback from previous event organizers can provide valuable insights into their effectiveness.

Ensure Logistical Compatibility

• Confirm their availability for your event dates and consider any logistical requirements like travel and accommodation.
• Discuss and agree on the fee and any additional expenses upfront to avoid surprises.

Selecting the right keynote speaker can elevate your event from good to unforgettable.

By considering these factors, you can find a speaker who not only delivers a great speech but also resonates with your audience and enhances the overall experience of your event.

For more detailed guidance on selecting keynote speakers, this article from Harvard Business Review offers great insights.

Having explored the various facets of keynote speakers, from their roles to their selection, we’re now ready to wrap up our journey with a conclusion that ties together all these insights.

Conclusion: The Unforgettable Impact of a Keynote Speaker

As we reach the end of our exploration into the world of keynote speakers, it’s clear that their influence extends far beyond the stage.

From the ancient roots of public speaking to the dynamic presence of today’s keynote speakers, their role in shaping events and inspiring audiences is undeniable.

We’ve discovered that a keynote speaker is much more than just a figure delivering a speech.

They are the tone-setters, the inspirers, and the catalysts for change.

Their unique blend of confidence, charisma, and expertise empowers them to connect deeply with their audience, leaving a lasting impression that resonates well beyond the event itself.

Choosing the right keynote speaker, as we’ve outlined, is a critical decision.

It involves understanding your audience, recognizing the speaker’s ability to engage and inspire, and ensuring their message aligns with your event’s goals.

The right speaker can transform an ordinary event into an extraordinary experience, igniting minds and sparking innovation.

As you reflect on the insights shared in this article, remember that the power of a keynote speaker lies in their ability to weave stories, share wisdom, and inspire action.

Whether you’re organizing an event or simply attending one, the presence of a skilled keynote speaker can make all the difference, turning an event into a memorable journey of inspiration and learning.

Hopefully, this guide is useful for helping you choose your next keynote speaker!

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What is a keynote speech.

What is a keynote speech?   That’s not a trick question.   I ask because keynote speeches take so many forms it seems worth it to ponder the nature of the genre for a few minutes to see if we can find something essential in all those variations.

Let’s dispense with some of the easy misconceptions first.  Does giving a keynote speech mean a huge audience, giant IMEG screens, and a booming sound system?  Well, those are often involved, when the numbers are large, but there’s nothing essential about those attributes – unless the ego of the speaker demands it.

Does a keynote speech necessarily involve slides, video, or other such visual aids? Of course not. They are often present, but no one would seriously argue that they are essential to the keynote.

The traditional meaning of the keynote speech was that it began a conference or convocation and outlined the themes to be covered in ways that got the participants talking and thinking along the right lines. The dictionary definition implies two things mainly:  the idea of fundamentality – the keynote establishes, literally, the key in music, and primacy – the keynote comes first.

But that doesn’t happen all the time or even most of the time in conferences today – we sometimes start with a keynote speech, but just as often they come at the end of the gathering. Or the word gets applied loosely and uselessly to any speech that isn’t a breakout, that takes place in plenary session.

And here we begin to find something essential in the idea of a keynote speech. It should ideally come at the beginning of the conference it addresses, and it should cover the main theme or themes that they conference is about. Yet so specialized has the profession of keynote speaking become that few speakers actually are hired to introduce a conference with the specific task of highlighting what the gathering will cover during its several days of existence – and do so in a thought-provoking and argument-provoking way.

Making sense of a conference that you attend is hard work. You rush from session to session, trying to pack as much as possible in, and you fret about not having enough time to network. Very quickly, you get information-overloaded with new material and begin to wonder how you’re going to remember it all. With all that going on, a speech that thoroughly and helpfully previews the conference and tells you what to listen for would be very useful, wouldn’t it?

If there is such a speech, it’s more often given by the CEO of the company putting on the event, or someone else footing the bill, rather than an outside expert with deep understanding of the topic. And those CEOs have too many tasks to fulfill to do a good job keynoting. They are thinking about their company and its place in the world and they want to talk that up more than they typically care about the general topic at hand.

The ideal keynote speech introduces a topic to an audience at the start of a conference. The speech answers the following questions:  Why is this topic important? Why are we gathered in this particular way to address this topic? What might we expect the rest of the speakers to cover – what should we, the attendees, be on the lookout for? And what are the most important questions to keep in mind as we talk and think about this topic for the next few days?

I can’t remember the last time I heard a keynote speech actually address those issues. To give such a speech well requires a deep understanding of the topic, of course, but also a willingness to go beyond one’s specific expertise and point of view to define the entire topic and its possible approaches. And what speaker is willing to do that in this sectarian age?

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About the author: nick morgan.

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I speak about the patient perspective surviving oral cancer, yet at big dental conferences, they often have a celebrity as the conference keynote who touches on something vague relating to dentistry. I will use information in this post to persuade dental event planners to choose a keynote topic that motivates new thinking about the patient, a relevant topic pertinent to every course they will attend. After all, what is a dental practice without patients?

Excellent, Eva — here’s hoping the organizers listen to you!

Thank you so much for taking the time to explain that a keynote speaker will introduce the topic of a conference or an event to the audience and explain why the topic is important. For my graduate school project, I need to set up a conference that my whole university can attend, and I need to hire a keynote speaker that can tie up the topic of the event. It will be awesome to start looking for available services in the area, so I am really glad I gained so much information from your article.

Its nice detailed writing.

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What is the difference between a presentation and a keynote?

Glad you asked

It’s a question I get quite often and the lines can, and are often blurred – but the way I like to look at it, is that a presentation is something you might give to a small room, a customer or an internal business audience to get a specific set of messages across, but a keynote is much broader, typically it’s to a bigger audience and its far more prepared, staged and carefully executed.

The underlying idea of a keynote is to take some key points, they can be business points, or points about something, and turn them into an immersive, engaging experience for your audience.  This is how keynote speakers succeed.

It’s all about preparation, delivery and variety

Some great examples of keynotes are those produced by big software companies such as Apple and Microsoft, and of course the wonderful TED talk content that most of us listen to in awe.

A keynote is not something that should be delivered with little preparation.  Even professional keynote speakers will typically have an area of expertise they speak about, and then when employed to speak at an event, will spend many hours customising based on interviews with their client.

Another key to keynote success is variety in delivery and also content.  Getting up on stage and clicking through slides won’t win an audience, you need to be prepared with an armoury of content to keep things exciting.  Yes, you will have static visuals (slides), but you also need video, demonstrations, props, audience participation and stories.  The right mix and you will deliver a keynote that the audience won’t forget.

Executives can be under a false impression of success

Business executives that are tasked with giving a keynote believe that because of their business success, then speaking in keynote form will be naturally successful for them.

Nothing could be further from the truth.

I always tell my clients that there needs to be two of you.  The business you which you have had great success with and the on-stage or keynote you, in which you are inexperienced with and that you need to be flexible and creative with.  Just because an executive may have given thousands of presentations in the past, it does not qualify them to get up and deliver a keynote – the situations are entirely different.

Audience credibility is very different to corporate credibility

Executives who do many presentations are typically presenting to an audience in which their credibility is already earned, in other words, the audience don’t need to be convinced.  However, in the keynote world, the audience is at first your critic, and then either your supporter because they start to like the on-stage you or, on the downside, they just switch off – and we’ll leave that topic for another time.  Many executives also are comforted by the fact that once they finish their presentation they are naturally commended by their peers and subordinates, this is where you must ensure you have a trusted critic, someone that will not get superficial with you and help you improve.  That’s been my role with many senior executives over the years and interestingly the balanced honesty is normally refreshing and welcomed by them.

Having the audience engaged is a feeling only a truely successful keynote can give

As a keynote speaker myself, I’ve done some pretty crazy things on-stage to spike up the audience and keep them interested, and there is nothing like the feeling of taking an initially cold keynote room and having an audience smiling, engaged and intently listening.   That’s one of the reasons I started my company Bespoke Factor – I love helping executives bring their business success to the keynote stage.

Hopefully now I’ve provided a little insight into the world of keynote creation and delivery and how it is very different to your stock standard presentation.

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The meaning of a keynote speaker lies in the name itself – to deliver the “key note” of the event. These speakers set the main agenda and tone for the conference or event while the other speakers add to the surrounding themes. 

Many people would recognize former Apple CEO Steve Jobs as a great tech leader and an outstanding communicator, but not a lot would consider that his role as a keynote speaker is in no minor part a reason for Apple’s success. Like him, many others excel in this specific role.

I’m an artist who had the chance to perform as a keynote speaker at numerous events and have watched and listened to some great speakers, as well. I also studied discourse and stage performance as part of my training as an artist. As such, I know this is a crucial component in many events, but there are various types of keynote speakers used for different purposes. 

In this article, I’ll analyze the various aspects that make a keynote speaker, what’s the use for this role in public speaking, and many other considerations.

Table of Contents

What is a Keynote Speaker?

What is the role of a keynote speaker, why is it important to find the right keynote speaker, what are the qualifications of a good keynote speaker, where can you find a keynote speaker, 1. get familiarized with your client’s wishes, 2. understand what the keynote is about, 3. learn everything you can about the audience, 4. understand the topic at hand, 5. prepare your storytelling, 6. practice makes perfect, 7. connect with people, online and offline, market and promote keynote speakers to boost your event, how to book a keynote speaker, conclusion:.

A keynote speaker is someone who gives a keynote address at a large meeting. But to really understand what a keynote speaker is, we have to look at the word “keynote” a bit closer. 

Basically, a keynote is a talk that establishes a central theme. So, the keynote speaker is the person in charge of delivering that talk.

These speakers are often chosen from a pool of well-known personalities in their field who can also raise interest (and attendance) for the event. 

Leaving the personality or prestige of the speaker aside, they are in charge of setting the tone of the whole program and summarizing the message that will be transmitted throughout the event. 

Unlike a guest speaker, the keynote speaker has a very specific role. Of course, this has changed a bit recently, as there has been an increase in people using the word keynote to just mean “invited talk,” at events with many keynotes, such as an opening and closing keynote, and more in between.

A keynote speaker’s prestige is an implicit part of their job. But it’s not only the social status of the speaker that is essential. It’s also important for their discourse to be dynamic and for them to be well-prepared for mass audiences. 

Also, even though it’s not strictly their job, it’s vital that the keynote speaker is active in promoting the event on their social media channels or among their other circles to raise more awareness.

As you can see, the keynote speaker is a critical part of any event. In fact, you could compare a keynote speaker to a movie trailer.

In the trailer, studios hope to display enough material to convince people to watch the movie, so there’s a promotional aspect. But it also sets the movie’s tone and reveals what to expect.

The right keynote speaker works the same way, except you don’t see the trailer before the movie begins. So the social aspect of the speaker is of even greater importance when considering this. An upstanding individual with a significant following would be a great choice.

Audience engagement is also vital for any keynote speaker. When hiring someone for this role, you need to do your research to find the right person for the job and the intended audience. Like any message, the sender and receiver are equally important.

In the case of keynote speakers, everything has to be scrutinized before committing to someone. The pace, tone of voice, commitment to a cause, and conviction of ideas all play a role when a speaker is in front of an audience .

It’s also important to look for people who are prepared. Some speakers might be excellent communicators or storytellers, but keynote speeches are very specific kinds of addresses, so they should be able to deal with its requirements.

It is vital to find a keynote speaker whose personality, philosophy and cadence fits the objectives of the event. While each speaker will be different, you can ensure the one you pick has a few professional qualities like the ones I’ve listed below. 

First, leadership skills are paramount. This is because the keynote speaker sets the tone and needs to lead people in the right direction.

Second, authenticity is crucial. Impostors are easily spotted, and the speaker should be able to back up what they say implicitly, either with their on-stage presence , some anecdotes , or even through their background .

Third, the speaker needs to strike a balance between brevity and storytelling . Any speaker has to be a good storyteller, but in keynote speaking, this is delicate since the speaker needs to go straight to the point. This takes a lot of experience and training.

Of course, charisma and confidence are essential as well. Speakers must be credible and believe in what they say, which usually comes from experience in the field or commitment to a cause. And charisma is that special aura some people have, which can light a room with enthusiasm with their presence. This is perhaps the most challenging thing to measure.

Finding a good keynote speaker is an art in itself, and you can book their services from agencies or find them on your own. 

If you go the agency route, they will usually present you with their keynote speaker roster. They generally have specialized speakers for each situation, like  vinyl speakers , and they know their people well, so you need to select someone from among their recommendations and pay their fee (which can be 20-30% of the total).

The only problem with using an agency is that it may not have the person you’re looking for. Perhaps there is a certain quality you need for your event, and none of their speakers deliver that. In that case, you would probably need to work independently to find the perfect keynote speaker .

The first impulse is to hire someone famous related to the event’s needs, but they are often expensive. While less experienced keynote speakers can typically cost between $1,500 and $5,000, famous ones could start at $25,000, and more for celebrity keynote speakers.

So how do you ensure the chosen keynote speaker is a good match for the event? This is a complicated task since you have to do your research. 

Since you’re finding someone on your own, a good place to start would be to ask your network for recommendations. You could contact colleges, universities and other educational institutions or charities and other foundations. 

A good idea before hiring anyone, either a keynote speaker or a guest speaker, is to look online for clips of prior speeches they have given. If you find videos of their presentations, you’d be able to assess their performance and if they suit your needs. If possible, watch several videos, as each event might require a different approach.

Of course, nothing beats the dynamics of a live assessment. If possible, participate in events where they are featured. This way, you’ll get impressions from the audience, which is challenging to measure by just watching videos.

You can also check out comments in forums or on social media about a particular event, which might mention the keynote speaker. This is important because the keynote speaker is not usually the main event, but if someone mentions how great the keynote speaker was, it definitely offers something memorable.

The good thing about keynote speakers is that their reputation follows them. However, separating their regular activities from their keynote speeches is also necessary. This is a very common mistake people make, since there are excellent professionals in their field who have a poor on-stage presence.

With that being said, no keynote speaker will perform at their best if they don’t have the necessary information for their services. They need to be briefed about the whole event, including who else is speaking, what the audience demographics are, what topics should be covered, and anything else that might impact what they say.

Tips to Deliver a Perfect Keynote Speech 

What if someone asks you to be a keynote speaker? It may happen because of familiarity, if you’re an expert on something, or if you want to try it as a career move.

Whatever the reason, there are some key concepts you should bear in mind before and during the speech. Here are the most important considerations.

You want to make sure you both have the same expectations, so it’s best to set a timely appointment and review all the details first. 

Even if what they want is not a keynote speaker, you can still offer assistance by finding someone that’s a better fit, or even attempt to do it yourself. Bear in mind discourse is a big topic and  different speaker types  need different preparation and skills.

What does your client require? Is it a light-hearted topic? Is it a serious issue? Do you need to inform people about something, or entertain? Is it a product or an issue? All of this comes into play when assessing what shape your speech will take.

This is extremely important to tackle first since it may be what’s required is not your style. In general, audiences need entertainment and engagement, but checking that your style matches your client’s vision is fundamental.

As I mentioned, the receiver is as important as the sender. In speeches and other performances, audience feedback lets you improvise and gauge how you’re doing. The important thing is to connect with the audience. That means whatever you’re saying has to be relatable.

You could do some research for this, such as participating in similar events, looking at the target audience online, browsing forums, and more. 

Understanding the topic is the most important aspect here. You not only need to know the topic in and out, but you also need to understand the problem or, better put, why there is an event about it. 

For example, you might be a smartphone expert, but you won’t fare well if you don’t know what product your client wants to present. You must consider why people are assembled there, what kind of problem the product solves, and, perhaps most importantly, why you are there. 

Good keynote speakers don’t simply talk about the event’s topic. Instead, they ingeniously link it to personal anecdotes or thoughts, which effortlessly merge into a single thing: the reason why the audience is there and how their lives will be a little better afterward.

Remember not to talk facts-only. People are moved by emotional anecdotes rather than cold numbers. Make a joke, share anything that makes you relatable instead of just being on a podium.

Rehearse a lot before the event. Make slide decks in due time, and refine the wording, body language, and tone of voice. Remember that keynotes don’t last long, and you might be required to finish in as little as 15 minutes.

You might need to trim some of your material to make it. And it would be best if you also practiced some improvisation, which is an invaluable skill for any presenter. This way, you are prepared to expect the unexpected and act accordingly.

If you get the chance to meet audience members before your speech, take advantage of the opportunity. Make small talk and discuss the event; everything will help when you deliver your keynote speech. It will also bolster the relationship between you and the attendees.

Don’t dismiss connecting with them through social media. It can net you a steady audience, improving your chances of getting other events. You can eventually become an authority in the community, which will make your job easier, net you more contracts, and increase your fees.

Hiring a popular keynote speaker is a good idea but you should know how to make full use of their popularity. It will help to create a lot of buzz before the event, and eventually help with boosting audience numbers as well. There are many promotional ideas to achieve this

The name of the keynote speaker can be a marketing tool if you get a big name. Use it wherever you can, and mention it at every possible instance when discussing the event with colleagues, interested parties, and online audiences. Use social media to virtually promote your event as well.

If the speaker is not very well-known yet, you should mention them anyway, and it would go a long way if you could show clips of their previous performances or anything that highlights them. 

If possible, you should try to set up the keynote speaker for some interviews to discuss the event’s topic. Then you can maximize this in your social media advertisments, which will impact attendance.

You can also ask the speaker to promote the event from their channels. It’s a symbiotic advantage for both parties since they’ll get the prestige of holding such a role in the event, and you get more awareness.

If you know a keynote speaker personally or know someone who does, the best way to book them would be to speak directly with them. They might redirect you to their agent if needed.

Otherwise, you could look for keynote speaker agencies, or talent agencies with keynote speakers. They link you with speakers and help you determine who might be the best according to your needs and expectations.

Remember that some keynote speakers absorb the agency’s costs while others don’t. It would help if you clarified everything from the start, so there aren’t any misunderstandings.

Check our guide on Best Tailgate Speakers

Now you have a good understanding of keynote speaking . You should be able to better assess your needs as an event planner and what you can and can’t expect from a keynote speaker.

If you’re interested in being a keynote speaker, you also have a good grasp of what it means and some tips on how to get started.

As with any public performance, nothing can be said or written about when it comes to the actual moment of delivering. This is a make-or-break moment, where anxiety might kick in or, conversely, you might feel you were born for it.

The best advice is to follow your instincts and be confident in your abilities. You were put there for a reason — show them why. Do so graciously, and keep in mind you’re one of the most important factors tasked with delivering a message.

If you have any questions about the topic, feel free to contact us ! If you liked the article, check out our website for more posts like this. 

Hello, my name is James Longman.

I’m a writer and editor at AudioReputation. I disassembled my first portable AM/FM radio when I was only 8. At the age of 11, I burned the circuit board on my old boombox cassette player. I’m not going to explain how but it was reckless and stupid.

Since then, I have become much more careful around radios, boomboxes, and other audio devices (at least, I like to think so) but I have never lost the passion for audio equipment. Throughout 20 years of my professional career, I’ve been working for various audio equipment manufacturers and even started building speakers on my own in my little workshop.

I love the work we do here at AudioReputation. Testing, comparing, and evaluating all kinds of audio devices (speakers, soundbars, headphones, home theater systems, etc.) is something I truly enjoy. I try to be unbiased and give you my honest opinion on every piece of equipment I test. Still, you should take my reviews with a pinch of salt and always be just a little bit skeptical. The fact that I liked some speaker or soundbar doesn’t mean that you are going to love it. If you have the opportunity, you should test it/hear it before buying it.

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Apple's Keynote App Explained: What It Is, And How To Use It

In many instances in life, there is a need for presentations. Perhaps you've been tapped to give a keynote at a big work thing, or maybe you just want a more constructive way to sell your partner on a particular vacation destination. Either way, you don't need a full suite of professional tools to make a quality presentation in this day and age. All you need is your iPhone and Apple's Keynote app.

The Keynote app, as its name may imply, is an app designed to create quick and easy slideshow presentations from the comfort of your iPhone. Not only can you assemble a series of professional-quality slides in a snap, you can also invite other users to collaborate on the project with you, as well as broadcast your slideshow over the internet. If you need to cook up a convincing slideshow in a hurry, then the Keynote app will be your workplace buddy.

Is Keynote free to use?

As a first-party Apple product, the Keynote app comes preloaded on all modern iPhone models. Neither downloading nor using it costs anything, and in the event you delete it from your phone, you can easily re-download it from the Apple App Store.

Not only can you make and use slideshow presentations in the Keynote app proper, but after you've made a presentation, you can also export it to a variety of popular presentation formats, including Microsoft PowerPoint , a PDF, a standalone movie, and even an animated GIF.

Any presentations that you put together in the Keynote app are saved locally, so if you ever need to run through them again, you can just whip out your phone and show it to someone, as well as broadcast it over Apple's Keynote Live service. Whether you're in the office or out on a stroll, you can put on a presentation at a moment's notice!

How to make a presentation

The Keynote app utilizes a similar framework to slideshow systems like PowerPoint, but much more simplified for the sake of easy use on a mobile device. It only takes a few minutes to set up a quality presentation.

Open the Keynote app on your iPhone.

Tap the + sign on the top-right of the Home screen to create a new presentation.

Select a theme for your presentation.

On a slide, double-tap on a box to enter text, or tap the top + button to add media (pictures, links, etc.).

Tap the bottom + button to add additional slides.

To add a transition between slides, tap the three dots on the top-right of the screen.

Tap Transitions & Builds.

Tap the slide you want to add a transition to.

Tap Add Transition.

Tap the transition type you want.

Your presentation is automatically saved with every edit, so you can just hit the back button on the top left to return to the main menu when you're done. If you like, you can also press the three dots to access the Export option, allowing you to save your presentation as a standalone PowerPoint, PDF, video, or one of several other file types.

How to share a presentation

If you're working on a group project, either in school or in the office, you can use the Keynote app to invite others to work on your presentation alongside you. In the presentation editor, just tap the button with a person and a + sign on it on the top of the screen to get an invitation you can send to others via SMS, email, direct link, or social media. Anyone you send this link to will be able to see and make changes to your presentation.

If you want to share your finished presentation online, then it's time to broadcast with Keynote Live.

Open the Keynote app.

Select a presentation on the main menu.

Tap the three dots on the presentation's overview to open the More menu.

In the More menu, tap Use Keynote Live.

Tap Invite Viewers to send streaming invites to users on your iPhone contact list.

Tap More options to get a link you can send directly to others, as well as set a password for your presentation.

Once viewers have joined your presentation, tap the Play Now button at the bottom of the Keynote Live screen to begin streaming.

You can invite up to 100 users to view a single Keynote Live presentation. Anyone who follows the link will get a web version of your presentation stream, so they don't need to be using an iPhone themselves to see it.

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Definition of keynote

 (Entry 1 of 2)

Definition of keynote  (Entry 2 of 2)

transitive verb

• bottom line
• centerpiece
• meat and potatoes

Examples of keynote in a Sentence

These examples are programmatically compiled from various online sources to illustrate current usage of the word 'keynote.' Any opinions expressed in the examples do not represent those of Merriam-Webster or its editors. Send us feedback about these examples.

Word History

1677, in the meaning defined at sense 2

1877, in the meaning defined at sense 2

Phrases Containing keynote

keynote address

• keynote speaker

Dictionary Entries Near keynote

Keynesianism

Cite this Entry

“Keynote.” Merriam-Webster.com Dictionary , Merriam-Webster, https://www.merriam-webster.com/dictionary/keynote. Accessed 21 Apr. 2024.

Kids Definition

Kids definition of keynote.

Kids Definition of keynote  (Entry 2 of 2)

More from Merriam-Webster on keynote

Nglish: Translation of keynote for Spanish Speakers

Britannica.com: Encyclopedia article about keynote

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Example sentences keynote presentation

At my count, more than 40 titles are covered in the keynote presentation alone.

Instead of following, they want to lead, and everyone wants his keynote presentation to be remembered.

There are normally 7 to 8 papers presented, including a keynote presentation .

Close to 2,000 attendees participated in important dialogue with thought leaders in digital media, through keynote presentations and interactive breakout sessions.

A detailed list of publications as well as downloadable videocasts and slideshows of conference keynote presentations.

Definition of 'keynote' keynote

Definition of 'present' present

COBUILD Collocations keynote presentation

Browse alphabetically keynote presentation.

• keynote address
• keynote lecture
• keynote presentation
• keynote speaker
• keynote speech
• All ENGLISH words that begin with 'K'

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