why is it important to write an effective speech

What this handout is about

This handout will help you create an effective speech by establishing the purpose of your speech and making it easily understandable. It will also help you to analyze your audience and keep the audience interested.

What’s different about a speech?

Writing for public speaking isn’t so different from other types of writing. You want to engage your audience’s attention, convey your ideas in a logical manner and use reliable evidence to support your point. But the conditions for public speaking favor some writing qualities over others. When you write a speech, your audience is made up of listeners. They have only one chance to comprehend the information as you read it, so your speech must be well-organized and easily understood. In addition, the content of the speech and your delivery must fit the audience.

What’s your purpose?

People have gathered to hear you speak on a specific issue, and they expect to get something out of it immediately. And you, the speaker, hope to have an immediate effect on your audience. The purpose of your speech is to get the response you want. Most speeches invite audiences to react in one of three ways: feeling, thinking, or acting. For example, eulogies encourage emotional response from the audience; college lectures stimulate listeners to think about a topic from a different perspective; protest speeches in the Pit recommend actions the audience can take.

As you establish your purpose, ask yourself these questions:

• What do you want the audience to learn or do?
• If you are making an argument, why do you want them to agree with you?
• If they already agree with you, why are you giving the speech?
• How can your audience benefit from what you have to say?

Audience analysis

If your purpose is to get a certain response from your audience, you must consider who they are (or who you’re pretending they are). If you can identify ways to connect with your listeners, you can make your speech interesting and useful.

As you think of ways to appeal to your audience, ask yourself:

• What do they have in common? Age? Interests? Ethnicity? Gender?
• Do they know as much about your topic as you, or will you be introducing them to new ideas?
• Why are these people listening to you? What are they looking for?
• What level of detail will be effective for them?
• What tone will be most effective in conveying your message?
• What might offend or alienate them?

For more help, see our handout on audience .

Creating an effective introduction

Get their attention, otherwise known as “the hook”.

Think about how you can relate to these listeners and get them to relate to you or your topic. Appealing to your audience on a personal level captures their attention and concern, increasing the chances of a successful speech. Speakers often begin with anecdotes to hook their audience’s attention. Other methods include presenting shocking statistics, asking direct questions of the audience, or enlisting audience participation.

Establish context and/or motive

Explain why your topic is important. Consider your purpose and how you came to speak to this audience. You may also want to connect the material to related or larger issues as well, especially those that may be important to your audience.

Get to the point

Tell your listeners your thesis right away and explain how you will support it. Don’t spend as much time developing your introductory paragraph and leading up to the thesis statement as you would in a research paper for a course. Moving from the intro into the body of the speech quickly will help keep your audience interested. You may be tempted to create suspense by keeping the audience guessing about your thesis until the end, then springing the implications of your discussion on them. But if you do so, they will most likely become bored or confused.

For more help, see our handout on introductions .

Making your speech easy to understand

Repeat crucial points and buzzwords.

Especially in longer speeches, it’s a good idea to keep reminding your audience of the main points you’ve made. For example, you could link an earlier main point or key term as you transition into or wrap up a new point. You could also address the relationship between earlier points and new points through discussion within a body paragraph. Using buzzwords or key terms throughout your paper is also a good idea. If your thesis says you’re going to expose unethical behavior of medical insurance companies, make sure the use of “ethics” recurs instead of switching to “immoral” or simply “wrong.” Repetition of key terms makes it easier for your audience to take in and connect information.

Incorporate previews and summaries into the speech

For example:

“I’m here today to talk to you about three issues that threaten our educational system: First, … Second, … Third,”

“I’ve talked to you today about such and such.”

These kinds of verbal cues permit the people in the audience to put together the pieces of your speech without thinking too hard, so they can spend more time paying attention to its content.

Use especially strong transitions

This will help your listeners see how new information relates to what they’ve heard so far. If you set up a counterargument in one paragraph so you can demolish it in the next, begin the demolition by saying something like,

“But this argument makes no sense when you consider that . . . .”

If you’re providing additional information to support your main point, you could say,

“Another fact that supports my main point is . . . .”

Helping your audience listen

Rely on shorter, simpler sentence structures.

Don’t get too complicated when you’re asking an audience to remember everything you say. Avoid using too many subordinate clauses, and place subjects and verbs close together.

Too complicated:

The product, which was invented in 1908 by Orville Z. McGillicuddy in Des Moines, Iowa, and which was on store shelves approximately one year later, still sells well.

Easier to understand:

Orville Z. McGillicuddy invented the product in 1908 and introduced it into stores shortly afterward. Almost a century later, the product still sells well.

Limit pronoun use

Listeners may have a hard time remembering or figuring out what “it,” “they,” or “this” refers to. Be specific by using a key noun instead of unclear pronouns.

Pronoun problem:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This cannot continue.

Why the last sentence is unclear: “This” what? The government’s failure? Reality TV? Human nature?

More specific:

The U.S. government has failed to protect us from the scourge of so-called reality television, which exploits sex, violence, and petty conflict, and calls it human nature. This failure cannot continue.

Keeping audience interest

Incorporate the rhetorical strategies of ethos, pathos, and logos.

When arguing a point, using ethos, pathos, and logos can help convince your audience to believe you and make your argument stronger. Ethos refers to an appeal to your audience by establishing your authenticity and trustworthiness as a speaker. If you employ pathos, you appeal to your audience’s emotions. Using logos includes the support of hard facts, statistics, and logical argumentation. The most effective speeches usually present a combination these rhetorical strategies.

Use statistics and quotations sparingly

Include only the most striking factual material to support your perspective, things that would likely stick in the listeners’ minds long after you’ve finished speaking. Otherwise, you run the risk of overwhelming your listeners with too much information.

Watch your tone

Be careful not to talk over the heads of your audience. On the other hand, don’t be condescending either. And as for grabbing their attention, yelling, cursing, using inappropriate humor, or brandishing a potentially offensive prop (say, autopsy photos) will only make the audience tune you out.

Creating an effective conclusion

Restate your main points, but don’t repeat them.

“I asked earlier why we should care about the rain forest. Now I hope it’s clear that . . .” “Remember how Mrs. Smith couldn’t afford her prescriptions? Under our plan, . . .”

Call to action

Speeches often close with an appeal to the audience to take action based on their new knowledge or understanding. If you do this, be sure the action you recommend is specific and realistic. For example, although your audience may not be able to affect foreign policy directly, they can vote or work for candidates whose foreign policy views they support. Relating the purpose of your speech to their lives not only creates a connection with your audience, but also reiterates the importance of your topic to them in particular or “the bigger picture.”

Practicing for effective presentation

Once you’ve completed a draft, read your speech to a friend or in front of a mirror. When you’ve finished reading, ask the following questions:

• Which pieces of information are clearest?
• Where did I connect with the audience?
• Where might listeners lose the thread of my argument or description?
• Where might listeners become bored?
• Where did I have trouble speaking clearly and/or emphatically?
• Did I stay within my time limit?

Other resources

• Toastmasters International is a nonprofit group that provides communication and leadership training.
• Allyn & Bacon Publishing’s Essence of Public Speaking Series is an extensive treatment of speech writing and delivery, including books on using humor, motivating your audience, word choice and presentation.

Works consulted

We consulted these works while writing this handout. This is not a comprehensive list of resources on the handout’s topic, and we encourage you to do your own research to find additional publications. Please do not use this list as a model for the format of your own reference list, as it may not match the citation style you are using. For guidance on formatting citations, please see the UNC Libraries citation tutorial . We revise these tips periodically and welcome feedback.

Boone, Louis E., David L. Kurtz, and Judy R. Block. 1997. Contemporary Business Communication . Upper Saddle River, NJ: Prentice Hall.

Ehrlich, Henry. 1994. Writing Effective Speeches . New York: Marlowe.

Lamb, Sandra E. 1998. How to Write It: A Complete Guide to Everything You’ll Ever Write . Berkeley: Ten Speed Press.

You may reproduce it for non-commercial use if you use the entire handout and attribute the source: The Writing Center, University of North Carolina at Chapel Hill

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How to write a speech that your audience remembers

Whether in a work meeting or at an investor panel, you might give a speech at some point. And no matter how excited you are about the opportunity, the experience can be nerve-wracking . 

But feeling butterflies doesn’t mean you can’t give a great speech. With the proper preparation and a clear outline, apprehensive public speakers and natural wordsmiths alike can write and present a compelling message. Here’s how to write a good speech you’ll be proud to deliver.

What is good speech writing?

Good speech writing is the art of crafting words and ideas into a compelling, coherent, and memorable message that resonates with the audience. Here are some key elements of great speech writing:

• It begins with clearly understanding the speech's purpose and the audience it seeks to engage. 
• A well-written speech clearly conveys its central message, ensuring that the audience understands and retains the key points. 
• It is structured thoughtfully, with a captivating opening, a well-organized body, and a conclusion that reinforces the main message. 
• Good speech writing embraces the power of engaging content, weaving in stories, examples, and relatable anecdotes to connect with the audience on both intellectual and emotional levels. 

Ultimately, it is the combination of these elements, along with the authenticity and delivery of the speaker , that transforms words on a page into a powerful and impactful spoken narrative.

What makes a good speech?

A great speech includes several key qualities, but three fundamental elements make a speech truly effective:

Clarity and purpose

Remembering the audience, cohesive structure.

While other important factors make a speech a home run, these three elements are essential for writing an effective speech.

The main elements of a good speech

The main elements of a speech typically include:

• Introduction: The introduction sets the stage for your speech and grabs the audience's attention. It should include a hook or attention-grabbing opening, introduce the topic, and provide an overview of what will be covered.
• Opening/captivating statement: This is a strong statement that immediately engages the audience and creates curiosity about the speech topics.
• Thesis statement/central idea: The thesis statement or central idea is a concise statement that summarizes the main point or argument of your speech. It serves as a roadmap for the audience to understand what your speech is about.
• Body: The body of the speech is where you elaborate on your main points or arguments. Each point is typically supported by evidence, examples, statistics, or anecdotes. The body should be organized logically and coherently, with smooth transitions between the main points.
• Supporting evidence: This includes facts, data, research findings, expert opinions, or personal stories that support and strengthen your main points. Well-chosen and credible evidence enhances the persuasive power of your speech.
• Transitions: Transitions are phrases or statements that connect different parts of your speech, guiding the audience from one idea to the next. Effective transitions signal the shifts in topics or ideas and help maintain a smooth flow throughout the speech.
• Counterarguments and rebuttals (if applicable): If your speech involves addressing opposing viewpoints or counterarguments, you should acknowledge and address them. Presenting counterarguments makes your speech more persuasive and demonstrates critical thinking.
• Conclusion: The conclusion is the final part of your speech and should bring your message to a satisfying close. Summarize your main points, restate your thesis statement, and leave the audience with a memorable closing thought or call to action.
• Closing statement: This is the final statement that leaves a lasting impression and reinforces the main message of your speech. It can be a call to action, a thought-provoking question, a powerful quote, or a memorable anecdote.
• Delivery and presentation: How you deliver your speech is also an essential element to consider. Pay attention to your tone, body language, eye contact , voice modulation, and timing. Practice and rehearse your speech, and try using the 7-38-55 rule to ensure confident and effective delivery.

While the order and emphasis of these elements may vary depending on the type of speech and audience, these elements provide a framework for organizing and delivering a successful speech.

How to structure a good speech

You know what message you want to transmit, who you’re delivering it to, and even how you want to say it. But you need to know how to start, develop, and close a speech before writing it. 

Think of a speech like an essay. It should have an introduction, conclusion, and body sections in between. This places ideas in a logical order that the audience can better understand and follow them. Learning how to make a speech with an outline gives your storytelling the scaffolding it needs to get its point across.

Here’s a general speech structure to guide your writing process:

• Explanation 1
• Explanation 2
• Explanation 3

How to write a compelling speech opener

Some research shows that engaged audiences pay attention for only 15 to 20 minutes at a time. Other estimates are even lower, citing that people stop listening intently in fewer than 10 minutes . If you make a good first impression at the beginning of your speech, you have a better chance of interesting your audience through the middle when attention spans fade. 

Implementing the INTRO model can help grab and keep your audience’s attention as soon as you start speaking. This acronym stands for interest, need, timing, roadmap, and objectives, and it represents the key points you should hit in an opening. 

Here’s what to include for each of these points: 

• Interest : Introduce yourself or your topic concisely and speak with confidence . Write a compelling opening statement using relevant data or an anecdote that the audience can relate to.
• Needs : The audience is listening to you because they have something to learn. If you’re pitching a new app idea to a panel of investors, those potential partners want to discover more about your product and what they can earn from it. Read the room and gently remind them of the purpose of your speech. 
• Timing : When appropriate, let your audience know how long you’ll speak. This lets listeners set expectations and keep tabs on their own attention span. If a weary audience member knows you’ll talk for 40 minutes, they can better manage their energy as that time goes on. 
• Routemap : Give a brief overview of the three main points you’ll cover in your speech. If an audience member’s attention starts to drop off and they miss a few sentences, they can more easily get their bearings if they know the general outline of the presentation.
• Objectives : Tell the audience what you hope to achieve, encouraging them to listen to the end for the payout. 

Writing the middle of a speech

The body of your speech is the most information-dense section. Facts, visual aids, PowerPoints — all this information meets an audience with a waning attention span. Sticking to the speech structure gives your message focus and keeps you from going off track, making everything you say as useful as possible.

Limit the middle of your speech to three points, and support them with no more than three explanations. Following this model organizes your thoughts and prevents you from offering more information than the audience can retain. 

Using this section of the speech to make your presentation interactive can add interest and engage your audience. Try including a video or demonstration to break the monotony. A quick poll or survey also keeps the audience on their toes. 

Wrapping the speech up

To you, restating your points at the end can feel repetitive and dull. You’ve practiced countless times and heard it all before. But repetition aids memory and learning , helping your audience retain what you’ve told them. Use your speech’s conclusion to summarize the main points with a few short sentences.

Try to end on a memorable note, like posing a motivational quote or a thoughtful question the audience can contemplate once they leave. In proposal or pitch-style speeches, consider landing on a call to action (CTA) that invites your audience to take the next step.

How to write a good speech

If public speaking gives you the jitters, you’re not alone. Roughly 80% of the population feels nervous before giving a speech, and another 10% percent experiences intense anxiety and sometimes even panic. 

The fear of failure can cause procrastination and can cause you to put off your speechwriting process until the last minute. Finding the right words takes time and preparation, and if you’re already feeling nervous, starting from a blank page might seem even harder.

But putting in the effort despite your stress is worth it. Presenting a speech you worked hard on fosters authenticity and connects you to the subject matter, which can help your audience understand your points better. Human connection is all about honesty and vulnerability, and if you want to connect to the people you’re speaking to, they should see that in you.

1. Identify your objectives and target audience

Before diving into the writing process, find healthy coping strategies to help you stop worrying . Then you can define your speech’s purpose, think about your target audience, and start identifying your objectives. Here are some questions to ask yourself and ground your thinking : 

• What purpose do I want my speech to achieve? 
• What would it mean to me if I achieved the speech’s purpose?
• What audience am I writing for? 
• What do I know about my audience? 
• What values do I want to transmit? 
• If the audience remembers one take-home message, what should it be? 
• What do I want my audience to feel, think, or do after I finish speaking? 
• What parts of my message could be confusing and require further explanation?

2. Know your audience

Understanding your audience is crucial for tailoring your speech effectively. Consider the demographics of your audience, their interests, and their expectations. For instance, if you're addressing a group of healthcare professionals, you'll want to use medical terminology and data that resonate with them. Conversely, if your audience is a group of young students, you'd adjust your content to be more relatable to their experiences and interests. 

3. Choose a clear message

Your message should be the central idea that you want your audience to take away from your speech. Let's say you're giving a speech on climate change. Your clear message might be something like, "Individual actions can make a significant impact on mitigating climate change." Throughout your speech, all your points and examples should support this central message, reinforcing it for your audience.

4. Structure your speech

Organizing your speech properly keeps your audience engaged and helps them follow your ideas. The introduction should grab your audience's attention and introduce the topic. For example, if you're discussing space exploration, you could start with a fascinating fact about a recent space mission. In the body, you'd present your main points logically, such as the history of space exploration, its scientific significance, and future prospects. Finally, in the conclusion, you'd summarize your key points and reiterate the importance of space exploration in advancing human knowledge.

5. Use engaging content for clarity

Engaging content includes stories, anecdotes, statistics, and examples that illustrate your main points. For instance, if you're giving a speech about the importance of reading, you might share a personal story about how a particular book changed your perspective. You could also include statistics on the benefits of reading, such as improved cognitive abilities and empathy.

6. Maintain clarity and simplicity

It's essential to communicate your ideas clearly. Avoid using overly technical jargon or complex language that might confuse your audience. For example, if you're discussing a medical breakthrough with a non-medical audience, explain complex terms in simple, understandable language.

7. Practice and rehearse

Practice is key to delivering a great speech. Rehearse multiple times to refine your delivery, timing, and tone. Consider using a mirror or recording yourself to observe your body language and gestures. For instance, if you're giving a motivational speech, practice your gestures and expressions to convey enthusiasm and confidence.

8. Consider nonverbal communication

Your body language, tone of voice, and gestures should align with your message . If you're delivering a speech on leadership, maintain strong eye contact to convey authority and connection with your audience. A steady pace and varied tone can also enhance your speech's impact.

9. Engage your audience

Engaging your audience keeps them interested and attentive. Encourage interaction by asking thought-provoking questions or sharing relatable anecdotes. If you're giving a speech on teamwork, ask the audience to recall a time when teamwork led to a successful outcome, fostering engagement and connection.

10. Prepare for Q&A

Anticipate potential questions or objections your audience might have and prepare concise, well-informed responses. If you're delivering a speech on a controversial topic, such as healthcare reform, be ready to address common concerns, like the impact on healthcare costs or access to services, during the Q&A session.

By following these steps and incorporating examples that align with your specific speech topic and purpose, you can craft and deliver a compelling and impactful speech that resonates with your audience.

Tools for writing a great speech

There are several helpful tools available for speechwriting, both technological and communication-related. Here are a few examples:

• Word processing software: Tools like Microsoft Word, Google Docs, or other word processors provide a user-friendly environment for writing and editing speeches. They offer features like spell-checking, grammar correction, formatting options, and easy revision tracking.
• Presentation software: Software such as Microsoft PowerPoint or Google Slides is useful when creating visual aids to accompany your speech. These tools allow you to create engaging slideshows with text, images, charts, and videos to enhance your presentation.
• Speechwriting Templates: Online platforms or software offer pre-designed templates specifically for speechwriting. These templates provide guidance on structuring your speech and may include prompts for different sections like introductions, main points, and conclusions.
• Rhetorical devices and figures of speech: Rhetorical tools such as metaphors, similes, alliteration, and parallelism can add impact and persuasion to your speech. Resources like books, websites, or academic papers detailing various rhetorical devices can help you incorporate them effectively.
• Speechwriting apps: Mobile apps designed specifically for speechwriting can be helpful in organizing your thoughts, creating outlines, and composing a speech. These apps often provide features like voice recording, note-taking, and virtual prompts to keep you on track.
• Grammar and style checkers: Online tools or plugins like Grammarly or Hemingway Editor help improve the clarity and readability of your speech by checking for grammar, spelling, and style errors. They provide suggestions for sentence structure, word choice, and overall tone.
• Thesaurus and dictionary: Online or offline resources such as thesauruses and dictionaries help expand your vocabulary and find alternative words or phrases to express your ideas more effectively. They can also clarify meanings or provide context for unfamiliar terms.
• Online speechwriting communities: Joining online forums or communities focused on speechwriting can be beneficial for getting feedback, sharing ideas, and learning from experienced speechwriters. It's an opportunity to connect with like-minded individuals and improve your public speaking skills through collaboration.

Remember, while these tools can assist in the speechwriting process, it's essential to use them thoughtfully and adapt them to your specific needs and style. The most important aspect of speechwriting remains the creativity, authenticity, and connection with your audience that you bring to your speech.

5 tips for writing a speech

Behind every great speech is an excellent idea and a speaker who refined it. But a successful speech is about more than the initial words on the page, and there are a few more things you can do to help it land.

Here are five more tips for writing and practicing your speech:

1. Structure first, write second

If you start the writing process before organizing your thoughts, you may have to re-order, cut, and scrap the sentences you worked hard on. Save yourself some time by using a speech structure, like the one above, to order your talking points first. This can also help you identify unclear points or moments that disrupt your flow.

2. Do your homework

Data strengthens your argument with a scientific edge. Research your topic with an eye for attention-grabbing statistics, or look for findings you can use to support each point. If you’re pitching a product or service, pull information from company metrics that demonstrate past or potential successes. 

Audience members will likely have questions, so learn all talking points inside and out. If you tell investors that your product will provide 12% returns, for example, come prepared with projections that support that statement.

3. Sound like yourself

Memorable speakers have distinct voices. Think of Martin Luther King Jr’s urgent, inspiring timbre or Oprah’s empathetic, personal tone . Establish your voice — one that aligns with your personality and values — and stick with it. If you’re a motivational speaker, keep your tone upbeat to inspire your audience . If you’re the CEO of a startup, try sounding assured but approachable. 

4. Practice

As you practice a speech, you become more confident , gain a better handle on the material, and learn the outline so well that unexpected questions are less likely to trip you up. Practice in front of a colleague or friend for honest feedback about what you could change, and speak in front of the mirror to tweak your nonverbal communication and body language .

5. Remember to breathe

When you’re stressed, you breathe more rapidly . It can be challenging to talk normally when you can’t regulate your breath. Before your presentation, try some mindful breathing exercises so that when the day comes, you already have strategies that will calm you down and remain present . This can also help you control your voice and avoid speaking too quickly.

How to ghostwrite a great speech for someone else

Ghostwriting a speech requires a unique set of skills, as you're essentially writing a piece that will be delivered by someone else. Here are some tips on how to effectively ghostwrite a speech:

• Understand the speaker's voice and style : Begin by thoroughly understanding the speaker's personality, speaking style, and preferences. This includes their tone, humor, and any personal anecdotes they may want to include.
• Interview the speaker : Have a detailed conversation with the speaker to gather information about their speech's purpose, target audience, key messages, and any specific points they want to emphasize. Ask for personal stories or examples they may want to include.
• Research thoroughly : Research the topic to ensure you have a strong foundation of knowledge. This helps you craft a well-informed and credible speech.
• Create an outline : Develop a clear outline that includes the introduction, main points, supporting evidence, and a conclusion. Share this outline with the speaker for their input and approval.
• Write in the speaker's voice : While crafting the speech, maintain the speaker's voice and style. Use language and phrasing that feel natural to them. If they have a particular way of expressing ideas, incorporate that into the speech.
• Craft a captivating opening : Begin the speech with a compelling opening that grabs the audience's attention. This could be a relevant quote, an interesting fact, a personal anecdote, or a thought-provoking question.
• Organize content logically : Ensure the speech flows logically, with each point building on the previous one. Use transitions to guide the audience from one idea to the next smoothly.
• Incorporate engaging stories and examples : Include anecdotes, stories, and real-life examples that illustrate key points and make the speech relatable and memorable.
• Edit and revise : Edit the speech carefully for clarity, grammar, and coherence. Ensure the speech is the right length and aligns with the speaker's time constraints.
• Seek feedback : Share drafts of the speech with the speaker for their feedback and revisions. They may have specific changes or additions they'd like to make.
• Practice delivery : If possible, work with the speaker on their delivery. Practice the speech together, allowing the speaker to become familiar with the content and your writing style.
• Maintain confidentiality : As a ghostwriter, it's essential to respect the confidentiality and anonymity of the work. Do not disclose that you wrote the speech unless you have the speaker's permission to do so.
• Be flexible : Be open to making changes and revisions as per the speaker's preferences. Your goal is to make them look good and effectively convey their message.
• Meet deadlines : Stick to agreed-upon deadlines for drafts and revisions. Punctuality and reliability are essential in ghostwriting.
• Provide support : Support the speaker during their preparation and rehearsal process. This can include helping with cue cards, speech notes, or any other materials they need.

Remember that successful ghostwriting is about capturing the essence of the speaker while delivering a well-structured and engaging speech. Collaboration, communication, and adaptability are key to achieving this.

Give your best speech yet

Learn how to make a speech that’ll hold an audience’s attention by structuring your thoughts and practicing frequently. Put the effort into writing and preparing your content, and aim to improve your breathing, eye contact , and body language as you practice. The more you work on your speech, the more confident you’ll become.

The energy you invest in writing an effective speech will help your audience remember and connect to every concept. Remember: some life-changing philosophies have come from good speeches, so give your words a chance to resonate with others. You might even change their thinking.

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Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

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Speechwriting 101: Writing an Effective Speech

Whether you are a communications pro or a human resources executive, the time will come when you will need to write a speech for yourself or someone else.  when that time comes, your career may depend on your success..

J. Lyman MacInnis, a corporate coach,  Toronto Star  columnist, accounting executive and author of  “ The Elements of Great Public Speaking ,”  has seen careers stalled – even damaged – by a failure to communicate messages effectively before groups of people. On the flip side, solid speechwriting skills can help launch and sustain a successful career.  What you need are forethought and methodical preparation.

Know Your Audience

Learn as much as possible about the audience and the event.  This will help you target the insights, experience or knowledge you have that this group wants or needs:

• Why has the audience been brought together?
• What do the members of the audience have in common?
• How big an audience will it be?
• What do they know, and what do they need to know?
• Do they expect discussion about a specific subject and, if so, what?
• What is the audience’s attitude and knowledge about the subject of your talk?
• What is their attitude toward you as the speaker?
• Why are they interested in your topic?

Choose Your Core Message

If the core message is on target, you can do other things wrong. But if the message is wrong, it doesn’t matter what you put around it.  To write the most effective speech, you should have significant knowledge about your topic, sincerely care about it and be eager to talk about it.  Focus on a message that is relevant to the target audience, and remember: an audience wants opinion. If you offer too little substance, your audience will label you a lightweight.  If you offer too many ideas, you make it difficult for them to know what’s important to you.

Research and Organize

Research until you drop.  This is where you pick up the information, connect the ideas and arrive at the insights that make your talk fresh.  You’ll have an easier time if you gather far more information than you need.  Arrange your research and notes into general categories and leave space between them. Then go back and rearrange. Fit related pieces together like a puzzle.

Develop Structure to Deliver Your Message

First, consider whether your goal is to inform, persuade, motivate or entertain.  Then outline your speech and fill in the details:

• Introduction – The early minutes of a talk are important to establish your credibility and likeability.  Personal anecdotes often work well to get things started.  This is also where you’ll outline your main points.
• Body – Get to the issues you’re there to address, limiting them to five points at most.  Then bolster those few points with illustrations, evidence and anecdotes.  Be passionate: your conviction can be as persuasive as the appeal of your ideas.
• Conclusion – Wrap up with feeling as well as fact. End with something upbeat that will inspire your listeners.

You want to leave the audience exhilarated, not drained. In our fast-paced age, 20-25 minutes is about as long as anyone will listen attentively to a speech. As you write and edit your speech, the general rule is to allow about 90 seconds for every double-spaced page of copy.

Spice it Up

Once you have the basic structure of your speech, it’s time to add variety and interest.  Giving an audience exactly what it expects is like passing out sleeping pills. Remember that a speech is more like conversation than formal writing.  Its phrasing is loose – but without the extremes of slang, the incomplete thoughts, the interruptions that flavor everyday speech.

• Give it rhythm. A good speech has pacing.
• Vary the sentence structure. Use short sentences. Use occasional long ones to keep the audience alert. Fragments are fine if used sparingly and for emphasis.
• Use the active voice and avoid passive sentences. Active forms of speech make your sentences more powerful.
• Repeat key words and points. Besides helping your audience remember something, repetition builds greater awareness of central points or the main theme.
• Ask rhetorical questions in a way that attracts your listeners’ attention.
• Personal experiences and anecdotes help bolster your points and help you connect with the audience.
• Use quotes. Good quotes work on several levels, forcing the audience to think. Make sure quotes are clearly attributed and said by someone your audience will probably recognize.

Be sure to use all of these devices sparingly in your speeches. If overused, the speech becomes exaggerated. Used with care, they will work well to move the speech along and help you deliver your message in an interesting, compelling way.

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The 8 Key Elements of Highly Effective Speech

…and why your words barely matter.

Posted July 10, 2012 | Reviewed by Ekua Hagan

I’d like you to take a moment to experience the following sentence, taken from a recent article exploring the nature of human consciousness: “Neuroplastic mechanisms relevant to the growing number of empirical studies of the capacity of directed attention and mental effort systematically alter brain function.”

Exciting? Hardly! In fact, most of the words you read barely register in your brain, and most of the words you speak barely register in the listener’s brain. In fact, research shows that words are the least important part of communication when you have face-to-face conversations with others. So before you utter another word to another person, memorize this list of the 8 key elements of highly effective speech:

• Gentle eye contact
• Kind facial expression
• Warm tone of voice
• Expressive hand and body gestures
• Relaxed disposition
• Slow speech rate
• The words themselves

Effective communication is based on trust, and if we don’t trust the speaker, we’re not going to listen to their words. Trust begins with eye contact because we need to see the person’s face to evaluate if they are being deceitful or not. In fact, when we are being watched, cooperation increases. [1] When we are not being watched, people tend to act more selfishly, with greater dishonesty. [2]

Gentle eye contact increases trustworthiness and encourages future cooperation, [3] and a happy gaze will increase emotional trust. [4] However, if we see the slightest bit of anger or fear on the speaker’s face, our trust will rapidly decrease. [5] But you can’t fake trustworthiness because the muscles around your mouth and eyes that reflect contentment and sincerity are involuntary. Solution: if you think about someone you love, or an event that brought you deep joy and satisfaction, a "Mona Lisa" smile will appear on your face and the muscles around your eyes will soften.

The tone of your voice is equally important when it comes to understanding what a person is really trying to say. If the facial expression expresses one emotion , but if the tone conveys a different one, neural dissonance takes place in the brain, causing the person confusion. [6] The result: trust erodes, suspicion increases, and cooperation decreases.

Researchers at the University of Amsterdam found that expressions of anger, contempt, disgust, fear, sadness, and surprise were better communicated through vocal tone than facial expression, whereas the face was more accurate for communicating expressions of joy, pride, and embarrassment . [7] And in business, a warm supportive voice is the sign of transformational leadership , generating more satisfaction, commitment, and cooperation between other members of the team. [8]

You can easily train your voice to convey more trust to others, and all you have to do is slow down and drop your pitch. This was tested at the University of Houston: when doctors reduced their speaking rate and pitch, especially when delivering bad news, the listener perceived them “as more caring and sympathetic.” [9] Harvard's Ted Kaptchuk also discovered that using a warm voice would double the healing power of a therapeutic treatment. [10]

If you want to express joy, your voice needs to become increasingly melodic, whereas sadness is spoken with a flat and monotonic voice. When we are angry, excited, or frightened, we raise the pitch and intensity of our voice, and there’s a lot of variability in both the speed and the tone. However, if the emotion is incongruent with the words you are using, it will create confusion for the listener. [11]

Gestures, and especially hand movements, are also important because they help orchestrate the language comprehension centers of your brain. [12] In fact, your brain needs to integrate both the sounds and body movements of the person who is speaking in order to accurately perceive what is meant. [13] From an evolutionary perspective, speech emerged from hand gestures and they both originate the same language area of the brain. [14] If our words and gestures are incongruent, it will create confusion in the listener’s brain. [15] Our suggestion: practice speaking in front of a mirror, consciously using your hands to “describe” the words you are speaking.

Your degree of relaxation is also reflected in your body language , facial expressions, and tone of voice, and any form of stress will convey a message of distrust . Why? Your stress tells the observer’s brain that there may be something wrong, and that stimulates defensive posturing in the listener. Research shows that even a one-minute relaxation exercise will increase activity in those parts of the brain that control language, communication, social awareness, mood-regulation, and decision-making . [16] Thus, a relaxed conversation allows for increased intimacy and empathy. Stress, however, causes us to talk too much because it hinders our ability to speak with clarity.

When you speak, slow down! Slow speech rates will increase the ability for the listener to comprehend what you are saying, and this is true for both young and older adults. [17] Slower speaking will also deepen that person’s respect for you, [18] Speaking slowly is not as natural as it may seem, and as children we automatically speak fast. But you can teach yourself, and your children to slow down by consciously cutting your speech rate in half. A slow voice has a calming effect on a person who is feeling anxious , whereas a loud fast voice will stimulate excitement, anger, or fear. [19]

Try this experiment: pair up with a partner and speak so slowly that … you … leave … 5 … seconds … of … silence … between … each … word. You’ll become aware of your negative inner speech that tells you that you should babble on endlessly and as fast as possible. It’s a trap, because the listener’s brain can only recall about 10 seconds of content! That’s why, when we train people in Compassionate Communication, we ask participants to speak only one sentence at a time, slowly, and then listen deeply as the other person speaks for ten seconds or less. This exercise will increase your overall consciousness about the importance of the first 7 elements of highly effective communication. Then, and only then, will you truly grasp the deeper meaning that is imparted by each word spoken by others.

But what about written communication, where you only have access to the words? When it comes to mutual comprehension, the written word pales in comparison to speech. To compensate, your brain imposes arbitrary meanings onto the words. You, the reader, give the words emotional impact that often differs from what the writer intended, which is why so many email correspondences get misinterpreted. And unless the writer fills in the blanks with specific emotional words and descriptive speech – storytelling – the reader will experience your writing as being flat, boring , dry, and probably more negative than you intended.

The solution: help the reader “paint a picture” in their mind with your words. Use concrete nouns and action verbs because they are easier for the reader’s brain to visualize. Words like “sunset” or “eat” are easy to see in the mind's eye, but words like “freedom” or “identify” force the brain to sort through too many conceptual frameworks. Instead, our lazy brain will skip over as many words as possible, especially the abstract ones. When this happens the deeper levels of meaning and feeling will be lost.

For more information on how to improve your speaking and listening skills, along with additional exercises to practice, see Words Can Change Your Brain: 12 Conversation Strategies for Building Trust, Reducing Conflict, and Increasing Intimacy (Newberg & Waldman, 2012, Hudson Street Press).

[1] Cues of being watched enhance cooperation in a real-world setting. Bateson M, Nettle D, Roberts G. Biol Lett. 2006 Sep 22;2(3):412-4.

[2] Effects of anonymity on antisocial behavior committed by individuals. Nogami T, Takai J. Psychol Rep. 2008 Feb;102(1):119-30.

[3] Eyes are on us, but nobody cares: are eye cues relevant for strong reciprocity? Fehr E, Schneider F. Proc Biol Sci. 2010 May 7;277(1686):1315-23.

[4] Evaluating faces on trustworthiness: an extension of systems for recognition of emotions signaling approach/avoidance behaviors. Todorov A. Ann N Y Acad Sci. 2008 Mar;1124:208-24.

[5] Common neural mechanisms for the evaluation of facial trustworthiness and emotional expressions as revealed by behavioral adaptation. Engell AD, Todorov A, Haxby JV. Perception. 2010;39(7):931-41.

[6] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[7] "Worth a thousand words": absolute and relative decoding of nonlinguistic affect vocalizations. Hawk ST, van Kleef GA, Fischer AH, van der Schalk J. Emotion. 2009 Jun;9(3):293-305.

[8] Leadership = Communication? The Relations of Leaders' Communication Styles with Leadership Styles, Knowledge Sharing and Leadership Outcomes. de Vries RE, Bakker-Pieper A, Oostenveld W. J Bus Psychol. 2010 Sep;25(3):367-380.

[9] Voice analysis during bad news discussion in oncology: reduced pitch, decreased speaking rate, and nonverbal communication of empathy. McHenry M, Parker PA, Baile WF, Lenzi R. Support Care Cancer. 2011 May 15.

[10] Components of placebo effect: randomised controlled trial in patients with irritable bowel syndrome. Kaptchuk TJ, Kelley JM, Conboy LA, Davis RB, Kerr CE, Jacobson EE, Kirsch I, Schyner RN, Nam BH, Nguyen LT, Park M, Rivers AL, McManus C, Kokkotou E, Drossman DA, Goldman P, Lembo AJ. BMJ. 2008 May 3;336(7651):999-1003.

[11] Use of affective prosody by young and older adults. Dupuis K, Pichora-Fuller MK. Psychol Aging. 2010 Mar;25(1):16-29.

[12] Gestures orchestrate brain networks for language understanding. Skipper JI, Goldin-Meadow S, Nusbaum HC, Small SL. Curr Biol. 2009 Apr 28;19(8):661-7.

[13] When language meets action: the neural integration of gesture and speech. Willems RM, Ozyürek A, Hagoort P. Cereb Cortex. 2007 Oct;17(10):2322-33.

[14] When the hands speak. Gentilucci M, Dalla Volta R, Gianelli C. J Physiol Paris. 2008 Jan-May;102(1-3):21-30. Epub 2008 Mar 18.

[15] How symbolic gestures and words interact with each other. Barbieri F, Buonocore A,Volta RD, Gentilucci M. Brain Lang. 2009 Jul;110(1):1-11.

[16i] Short-term meditation training improves attention and self-regulation. Tang YY, Ma Y, Wang J, Fan Y, Feng S, Lu Q, Yu Q, Sui D, Rothbart MK, Fan M, Posner MI. Proc Natl Acad Sci U S A. 2007 Oct 23;104(43):17152-6.

[17] Comprehension of speeded discourse by younger and older listeners. Gordon MS, Daneman M, Schneider BA. Exp Aging Res. 2009 Jul-Sep;35(3):277-96.

[18] Celerity and cajolery: rapid speech may promote or inhibit persuasion through its impact on message elaboration. Smith SM, Shaffer, DR. Pers Soc Psychol Bull. 1991 Dec;17(6):663-669.

[19] Voices of fear and anxiety and sadness and depression: the effects of speech rate and loudness on fear and anxiety and sadness and depression. Siegman AW, Boyle S. J Abnorm Psychol. 1993 Aug;102(3):430-7. The angry voice: its effects on the experience of anger and cardiovascular reactivity. Siegman AW, Anderson RA, Berger T. Psychosom Med. 1990 Nov-Dec;52(6):631-43.

Andrew Newberg, M.D ., and Mark Robert Waldman are the authors of Words Can Change Your Brain .

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9 Reasons Why Writing A Speech Is Important

Hrideep barot.

• Speech Writing

So, you have to deliver a speech in the next couple of days or so. As you start preparing yourself for the big day, one question that will definitely pop up in your mind is: do I need to write down my speech?

Generally, people fall into two broad categories: those that are firm believers in the virtue of writing down a speech, and those that would prefer winging it. Of course, these distinctions are by no means fixed.

Some people might not write down their entire speech but only outline the important points. Others might prefer jotting down every single thing they’re going to say and do on the big day.

Yet others might simply scribble sections that they find problematic or difficult to remember. And then, of course, come the people who don’t write anything at all.

But, whatever your preferences when it comes to writing a speech, there are many reasons why simply winging it on the big day with zero planning whatsoever is not the greatest idea.

Writing down a speech is important as it helps you better understand the topic, better organizes your thoughts, prevents any mistakes in your speech helping you become more familiar with it, and boosts its overall quality.

We’ve elaborated on these points below. But first, let’s get the basics out of the way.

What Is Speechwriting?

Before we get into the logistics of what is speechwriting, let’s understand what a speech is.

Going by what the dictionary says, “A  speech  is a formal talk which someone gives to an audience.”

Expanding on the above definition, we can better understand what speechwriting is: “Speech writing is the art of conveying a message to the audience through words. “

Now that we’ve gotten all the dictionary definitions out of the way, let’s delve a little more deeply into the concept of speech-writing.

There are many reasons why people write and deliver speeches. Speeches can be written to inform people. Say, for example, a speech on environmental degradation. Or, they might be written to persuade someone. Speeches delivered by politicians can be an example of persuasive speeches. Another reason would be to commemorate an event, say like, independence day.

However, whatever the overall purpose of your speech, almost every speech follows a set pattern. We’ve elaborated on it in the section below.

How To Write A Speech?

What is the format of a speech? As we mentioned above, almost all speeches have a format. Most speeches are divided into three sections. They are:

Introduction

The first part of the speech is called the introduction. The opening of your speech varies according to the type of speech you’re delivering. However, one thing that’s common to most speech opening is that they need to be attention-grabbing.

That is, they need to be interesting enough to hook your audience’s attention. Unless and until your speech opening is gripping, it doesn’t matter how interesting your content or research is. You’re going to lose your audience before you reach the next section, which is…

The body of your speech is its heart. It contains all the information that you wish to share with your audience. It makes for the bulk of your speech , and for good reason.

However, no matter the length of your body, one thing to keep in mind is to follow a chronological pattern while writing it. That is, don’t just randomly arrange your information in any sequence that you feel like.

For the audience to understand what you’re saying, you need to organize the content of your body into something that is easily comprehensible.

The ending of your speech is where you wrap up all your points and end your speech. We know you’re tired. However, don’t just end your speech with an abrupt ‘thank-you’.

Instead, a better way to conclude your speech would be to quickly provide a summary of your main points and then end with a call-to-action. Provide the audience with something that stays with them after your speech is done.

That is how they will remember you.

Why Should I Write A Speech?

Now that you know what speech-writing is and how to go about doing it, the next question is: why should you invest your precious time in writing down a speech before the big day?

Well, here are a few reasons why preparing your speech is better than simply winging it:

1 . Helps You Better Understand The Topic

But…isn’t that the entire point of ‘research’? To glean a better understanding of what you’re going to be talking about?

While it’s certainly true that researching your topic helps you glean more knowledge about it, actually writing down your speech gives you a clearer understanding of the information you’ve gathered .

This is because while during research you’re simply collecting data when you write down a speech, you also draw upon your own knowledge, experiences, and beliefs. By combining these personal factors with the assimilated information, you gain a deeper understanding of what the topic actually means to you.

All of this will, ultimately, give an added boost to your speech.

2. Helps Organize Your Ideas

Another reason why writing down a speech is important is because it helps organize your thoughts and ideas into something that can be better understood by another person.

While you might have a lot of expertise about a particular topic, chances are that your knowledge would be scattered. So, when you draw upon this knowledge source on the day of your speech, your points might end up being disorganized.

This will confuse your audience. Even if you make a great point, they might not understand its relevance or what it means. Because, say, you totally skipped an important tidbit of information that is essential to understand your point.

Writing down a speech avoids such scenarios, and leaves the audience with a better impression of you.

3. Helps Remember The Speech

Writing down your speech in advance also helps facilitate your memory. This is because writing something down itself is a great way to store the information in your brain. Probably why we got so much homework in high school, right?

Also, by writing your speech down, you also organize it in a logical sequence or pattern, which ultimately makes it easier to recall information.

4. Helps You Stay On Track

The last thing your audience wants to hear is a long story about a vacation you took in the Maldives in the middle of a speech about, say, an alien invasion (unless, of course, that’s where the invasion occurred).

A good way to avoid your thoughts derailing in the middle of your speech is by organizing them beforehand. And what better way to organize something as abstract as your thoughts than by having them on a piece of paper–or a laptop screen–in front of you?

5. Helps Time Your Speech

Another reason why writing down your speech beforehand is a great idea is because it helps you time how long your speech is going to be.

Time constraints are a common factor in almost all public speaking engagements. It is especially important during speaking engagements where there are multiple speakers.

One fallback of going impromptu with your speeches is that it’s harder to keep track of time when you’re delivering them.

Writing down your speech beforehand means that you can also time your speech before the big day. This means that you will be able to finish it without having a time-keeper shoot you evil looks while simultaneously banging their fist on the table the moment you cross your five-minute mark.

6. Helps Filter Out Filler Words

Filler words meaningless words or sounds that we use to fill the pauses that happen when we’re trying to decide what to say next. For example, ‘ um ‘ is a commonly used filler word. ‘ And ‘ is another one.

One simple way of avoiding filler words is by deciding what you want to say beforehand instead of figuring it out on the spot. That is, by writing down your speech, you can eliminate any filler words that might eat into your speech otherwise.

7. Helps Make Adjustments

Another reason why writing down your speech beforehand is a great idea is because it helps you figure out if your speech needs any major adjustments or little tweaks.

So, for instance, if you’ve missed out on any major point, then writing down your speech will remind you that you need to include it in your talk. Or, if you find yourself using any inappropriate word, then having the text in front of you will help you filter that out.

8. Makes It Easier To Practice

There is a reason why the proverb ‘Practice makes perfect’ has survived the test of time. Granted, practice doesn’t necessarily guarantee perfection. However, it goes without saying that proper practice does enhance your performance.

Writing down your speech beforehand is a form of practice itself. As you make little tweaks and changes in your speech, read it out loud to see what it sounds like. This will not only improve the quality of your speech but also sneak in some extra practice while delivering it.

Finding it difficult to smoothly read out your speech? Check out our article on 9 Tips To Making A Speech Easier To Read for some help.

9. Improves The Overall Quality Of Your Speech

By taking into account all the above-mentioned factors, it’s easy to understand why writing down your speech will help you boost the overall quality of your speech.

While how you deliver your speech is an essential component of the success of your talk, the content of your speech is just as important for your success.

By investing some extra time in writing down your speech, you improve the quality of your speech, which will ultimately make it more likely that your audience will want to hear you speak again.

5 Things To Keep In Mind While Speech-writing

1. Have A Killer Opening–And Closing

While it’s true that the main body of your speech contains the most amount of information, this doesn’t mean that you should neglect the opening and closing of your speech.

Remember that it is the opening that will determine whether your audience will actually pay attention to the main part of your speech.

And also, it is how you end your speech that will determine whether your audience is going to remember you–or if they forget about your speech the moment you stop talking.

There are many ways of writing a speech opening line. You could open with a ‘What If’ scenario, for instance.

For example, what if a meteor hit earth right now? This gets your audience thinking and piques their attention (unless, of course, the meteor actually hits, in which case attention might get focused elsewhere).

Another way to open a speech would be by telling a story. However, make sure that you don’t ramble on for too long, and that your story is relevant to the topic. If you’re speaking about animal rights, maybe a short anecdote on your pet–or a moving visit to the zoo.

For more speech openings, check out our article on 15 Powerful Speech Opening Lines (And How To Create Your Own) .

Similarly, there are many ways of ending a speech.

One of the best ways to end a speech is by employing a call to action. This instigates your audience to do something. For example: I have given you all you need to move forward! Now, it’s time for YOU to take the next step.

Another way to end a speech would be by telling a joke. After all, who doesn’t want to end on a happy note?

Check out our article on 15 Powerful speech Ending Lines (And Tips To Create Your Own) for some more inspiration.

2. Keep Your Audience’s Attention Span In Mind

While human attention span is certainly higher than that of a butterfly, this doesn’t mean that humans have unlimited attention, either.

The point is, don’t drag on your speech for a diabolical amount of time, no matter how important your topic is or how much information you feel you can successfully squeeze into your given time frame. Keep in mind your audience’s attention span, and make your speech no longer than is necessary.

3. Incorporate Humor & Storytelling

Don’t make your speech an information dump. While it might make you sound intelligent, just delivering a lot of information without adding other–more personal–elements makes it more difficult for your audience to connect with you.

To prevent this, try incorporating a few jokes or a handful of anecdotes in your speech. Don’t just say them one after the other, though. Sprinkle them out throughout your speech. Also, make sure they’re relevant to your speech and not simply extras added just for the sake of it.

4. Use Simple Language

Just because you love browsing through a dictionary in your free time doesn’t mean it’s your audience’s favorite pass time too.

If you wish for your audience to connect with you, then complicated jargon is not the way to go. Instead, swap complex or difficult words with simple ones. This will broaden your reach with the audience, and improve how much you manage to resonate with them.

5. Be True To Yourself

What makes you unique as a person? How are your thoughts, feelings, and opinions different from–or similar to–the topic you’re speaking about? How do you really feel about the topic? Is there anything about it that you disagree with or feel could’ve been improved?

Before you begin writing your speech, these are a few questions that you must ask yourself. Don’t just conclude your research and then immediately jump into writing your speech, even if you don’t agree with half the things you’ve found.

Instead, stay true to yourself. Incorporate your own thoughts and feelings into your speech. This will not only increase your authenticity as a speaker but also make you stand out as a unique one.

Bonus: The Most Important Thing In Speech Writing

What is the most important element of any public speaking engagement?

The answer: You audience.

And that is precisely the most important thing which you need to keep in mind while writing your speech. After all, you’re going to be delivering your speech to the audience. So, it’s absolutely imperative to keep your audience in mind while delivering your speech.

That is why it’s so essential to research your audience beforehand. The content of your speech is going to vary greatly depending on what kind of audience is going to hear it.

For instance, if your audience consists mostly of beginners, then you will need to write your speech in such a way that it’s comprehensible to them. Otherwise, they could end up confused. Likewise, if your audience consists of experts, then dwelling too much on the basics might bore them.

So, make sure to look up your audience before you sit down for any speech-writing.

To sum up, speech-writing is a must before any speech that you plan on delivering. There are many reasons for this, with all of them eventually leading to one main point: writing down a speech before you speak will enhance the overall quality of your speech, as well as the audience’s experience of it.

So, before your next public speaking engagement, take out some extra time and jot down your speech.

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Why Is Public Speaking Important? Because It’s Useful

Updated: December 29, 2023

Published: February 9, 2020

Why is public speaking important? The reason is that everyone encounters a situation where public speaking skills are necessary. It could be at work, school, or in your personal life. Whether you are looking for tips on conquering stage fright, looking to improve your public speaking skills, or trying to motivate others on the importance of public speaking, we have all the info you need here. Find out all the benefits of public speaking below.

Public Speaking Definition

According to Merriam-Webster , public speaking is “the act or process of making speeches in public,” or “the art of effective oral communication with others.”

Everyday Public Speaking

Public speaking for the everyday person is still extremely important. Public speaking has many benefits in everyday life and can be grouped into the following categories:

1. Informative Speaking:

This type of speaking is the most common and happens to most people daily. It involves speaking in order to inform others, or get information out. This can be academic or professional knowledge, but can also be to report your progress on a project, or tell someone how to use something.

2. Persuasive Speaking:

Public speaking will often be in order to persuade others. This can be in a debate or formal speech, but can also be minor persuasions such as going to a place you choose for lunch. Persuasive public speaking is a very valuable skill to have.

3. Entertaining Speaking:

Public speaking for entertainment is used for award ceremonies, wedding speeches, comedy sketches, poetry reading, and much more. The purpose of this type of public speaking is to entertain the audience, instead of merely informing.

Why is Public Speaking Important?

Photo from  pexels, 1. win over your crowd.

No matter the crowd in front of you — whether at a social gathering, business meeting or large audience at a conference — being able to speak publicly is a very important asset. With public speaking skills and experience, speakers are able to captivate the interest of their listeners and keep them interested in order to deliver the message.

2. Motivate Others

Public speakers motivate their listeners to make a change. It could be to stop or start something, try something new, or reach their goals. Public speaking is important because the speaker can motivate others to go in the direction they wish, and the speaker can motivate others to be their best selves.

3. Inform People

When you have information to share, you don’t want it to be portrayed in a boring way. You want people to listen! This is done with public speaking skills. Inform people about something that matters by using great public skills and they will be sure to listen and be more likely to understand the information.

Benefits of Public Speaking In Your Life

Photo by  christina morillo  from  pexels, career benefits.

If you’re currently working in sales, the benefits of public speaking are many. You can reach for higher sales goals, get more customers and make more sales with public speaking skills.

2. Career advancement:

When you are a good public speaker, you will be more comfortable in interviews , be better able to sway others in your favor, and convince your boss to give you a promotion.

3. Stand out in the workforce:

Most will avoid speaking up and putting themselves in the spotlight at work, but with public speaking skills you have the confidence to do so!

4. Bring people together:

Within your company or on your team, public speaking is a way to bring workers together. When many people feel confident in public speaking, workers will speak their mind and collaborate better together.

5. Become a thought leader:

A thought leader is someone that people go to for ideas, consult on problems, and more. Being a good public speaker makes you that person and will get you ahead in your job when people know they can come to you.

Make New Social Connections

1. Find supporters:

When you practice public speaking, you are championing for others or a cause, and you will find a tribe of supporters to surround yourself with. These will be people who are like-minded or who share your values.

2. Get comfortable in social settings:

Public speaking allows you to relax in a group situation or when the spotlight is on you. This will make you more comfortable around people and easier to make connections.

3. Increase your professional network :

As you speak in more public settings such as work events and conferences, you will undoubtedly meet other speakers in your field, as well as audience members who are interested in what you have to say.

Developing Leadership Skills

If you want to do well and get ahead in school or your career, leadership is part of the equation. As a leader, you will have many public speaking opportunities.

1. Good speaker = good leader:

Most of the great leaders in human history were also great public speakers.

2. Good leader = opportunities:

As a good leader, you will be given more opportunities in social settings, your career, and other aspects of life.

Personal Benefits of Public Speaking

Photo by  startup stock photos  from  pexels, 1. boost confidence.

Public speaking repeatedly is a great boost of self confidence. Every time you speak, you gain a bit more confidence as you see your ideas and yourself were well-received by your audience.

2. Personal Satisfaction

Being able to speak in front of a crowd is a huge accomplishment. The first time can be very nerve-wracking, but coming out on the other end of the speech is a huge win! After the first time, you will keep getting better and better at public speaking and will get great personal satisfaction from this skill.

3. Critical Thinking

When preparing and conducting a speech, you also increase your critical thinking skills by working through problems, imagining positive and negative consequences, and finding solutions.

4. Improve Communication Skills

When you practice public speaking, you are practicing both verbal and nonverbal skills — and both will improve. The more you speak out, the better you get at communication. Public speakers are better overall communicators in all facets of life.

5. Learn to Argue

Presenting an argument in a formal setting will help you in informal settings as well. Public speaking helps you form better arguments, and you can increase your arguing skills even more through public speaking by engaging in Q&A with your audience.

6. Be a Better Listener

Attending conferences as a speaker means you will also listen to other speakers. As you listen to other speakers, you will have a greater appreciation and understanding of their material and craft, as a speaker yourself.

Public Speaking Helps You Drive Change

Photo by  denniz futalan  from  pexels.

Public speaking is one of the most effective ways to get your message across. With public speaking, you can influence the world around you. If you see something that needs to change, use public speaking to change it!

• Make the difference:

Every public speaking opportunity you come across is a time to spread you influence for the greater good.

• Reach people fast:

Instead of waiting for your message to spread by word of mouth, social media , or print media, put it in front of a huge audience and you’ll instantly inspire many.

• Your message comes to life:

Written information is useful in some cases, but when you really want to make a difference in the world, you need to campaign for your cause and the best way to do so is to get it to come to life with public speaking.

How to Get Better at Public Speaking

Writing the speech.

1. Be prepared:

When you are comfortable, you are confident. Write a good speech that makes sense to you and that you are prepared to deliver.

2. Research the topic:

When you have thoroughly researched the topic, you will feel more confident when writing and delivering the speech.

3. Outline or write it out?

When you write out an entire speech, it will be easier to memorize as it can be stored word for word in your memory. The downside is that it could sound robotic and you risk reading it straight from the page. When you write an outline for a speech, it may sound more natural and you can glance at your outline as you. However, it is more difficult to rehearse and some people feel less confident with only an outline in front of them. It all depends on what you prefer.

Overcoming Your Stage Fright

Photo by  mentatdgt  from  pexels.

Fear of public speaking is a common one, but it can be overcome. Use these tips to help you overcome the fear:

1. Read your speech out loud:

Even if it’s just to yourself, reading it aloud will help you work out any hiccups and have you feeling confident with your voice.

2. Practice in front of a group:

Don’t just practice in the mirror or with a friend. To get over a fear of speaking in front of a crowd, try to practice in front of a small group first.

3. Should you picture the crowd in underwear?

The answer is, probably not. Even though this is common advice to get you to relax, it can be distracting. The best thing to do is to make eye contact, but if that starts to make you nervous, pretend the crowd is not there and just look straight ahead.

4. Pump yourself up:

Whatever gets you going before a test or a game, the same applies here. Listen to your favorite music on the way, or go for a run in the morning.

5. Use the power of knowledge:

When you know both your speech and your topic inside and out, completely by heart, you will have the confidence to focus on delivery and staying relaxed in front of others.

Things To Remember As You’re Giving The Speech

1. eye contact:.

Know your speech well so that you can maintain eye contact with the audience. This is important to engage them and make yourself more personable.

2. Move your view:

Make sure to move your eye contact around the room. Slightly shift your body or head at times towards a new direction if the crowd is large.

3. Talk, don’t read:

Try to talk to your audience as if you are inviting them into your thoughts. Do not read your speech word for word off the paper.

4. Your voice is a tool:

And people need to hear it! Make sure you are speaking loud enough so that you are heard.

5. Body language:

This is another important tool for public speakers. Try recording yourself so you are aware of your body language and fix any fidgets you find on the recording.

When you are good at it and practice often, the benefits of public speaking are many. Being an excellent public speaker is important for your career, social life, personal development , and for making a change in the world.

Each time you speak, you get better and better. So get out there and make your voice heard!

Related Articles

• Delivery Techniques →

How to Give a Speech: 10 Tips for Powerful Public Speaking

When we start preparing to give a speech, it can be a nerve-wracking experience. It’s completely normal—most of us feel a combination of excitement and nerves when we’re about to take the stage.

However, with some strategic planning and practical advice, you can make sure your speech is powerful and effective. In this blog post, we’ll explore how to give a speech that will leave your audience engaged and inspired.

We’ll examine 10 tips to help you build a powerful speech, from outlining your points methodically to crafting captivating introductions . Whether you’re a beginner or experienced public speaker, these nuggets of wisdom will help you take your next speech to the next level. Let’s get started!

Quick Review of Key Points

Preparing ahead of time is the key to giving an effective speech. Make sure to structure your speaking points, rehearse your delivery, and be aware of the needs of your audience for maximum impact.

How to Prepare for a Speech

Preparing for a speech is an essential step to public speaking success. It can help to build your confidence, create content that reaches the audience, and reduce performance anxiety.

Although it can be time-consuming in the beginning, preparation will ensure less stress and more comfort during delivery. Here are some tips to consider when preparing for a speech:

Practice : Before delivering a speech, practice it out loud several times. This will allow you to gain experience in speaking without an audience and increase your confidence when you do have one.

Practicing also helps to identify awkward moments in the speech or any difficult phrases which then can be changed or removed altogether. Additionally, it helps you determine where to pause for effect. Research : Depending on the topic of the speech , research should be done beforehand to gather information that is relevant and interesting for the audience. It is important to get acquainted with the language typically used by audiences to ensure a clear understanding of what is being said.

Additionally, relevant statistics and stories concerning the topic are a great way to draw in listeners and make the presentation more engaging .

Know Your Audience : When preparing your speech, be sure to consider who will be listening. For instance, if giving a presentation at work, include industry jargon that members would understand and include relevant topics from publications that might be familiar to the employees.

On the other hand, if consulting business professionals in their field then technical language may be easier for them to comprehend than laypeople or students.

By gathering valuable information about the topic and getting comfortable with a speech’s content and delivery through practice, speakers will gain more assurance during their talk as well as respect from their audience.

Preparing beforehand not only gives insight into how to engage listeners but also encourages more meaningful conversations after the event. Now that we have discussed how to prepare for a speech let us move on to creating an outline which will provide structure during delivery.

Create an Outline

After determining the audience and purpose of your speech, the next step to effective public speaking is to create an outline .

An outline serves as a roadmap to ensure that your speech has a logical flow and contains all important points. It also can help keep you on track during the speech itself, allowing you to stay focused and organized.

When constructing an outline, consider drawing up both a main point and sub-points for each portion of the speech. Both should be relevant to the goal of the presentation and backed up by facts and research.

Brainstorming can help in this process; try grouping your ideas together in clusters to make sure you cover all possible angles.

Furthermore, writing out exact quotations or figures can prove beneficial in forming a cohesive argument. At this stage, it is also wise to decide where transitions, humor, stories, or other engaging techniques will be included.

While there are differing opinions as to whether outlines should be memorized or simply used as a reference while speaking, many agree that they should serve their purpose – not only articulate the main thoughts of the speech but also assist the speaker with maintaining focus and preventing distractions.

The debate between those who advocate for memorization versus casual consulting touches upon issues such as rehearsal time, risk of errors in delivery, ease of practice versus actual performance and more.

Each side has valid arguments that should be weighed prior to deciding what type of approach best suits your needs.

Having a firmly constructed outline acts as a valuable tool when it comes time to deliver a powerful public speech. By actively utilizing this tactic, speakers may not only enhance their clarity and coherence, but also add structure and vibrance to their presentations.

Now that we have explored what goes into crafting an effective outline, let’s dive deeper into how we can best collect resources and research our topics for maximum impact.

Collect Sources and Research

Collecting sources and research is a crucial step for any public speaking engagement. It ensures that you have the necessary information to make strong points and back up your statements.

Before writing your speech, take time to research your topic to gain familiarity with different perspectives, facts, and counterpoints. This will help you to craft an argument that can stand up to scrutiny while also adding a breadth of knowledge to your speech.

Interviews can be a powerful source of evidence and anecdotes, so try to include one or two relevant interviews in your research process. Relying solely on secondary sources such as books and articles can lead to a narrow scope of understanding.

Interviews provide an opportunity to hear directly from an expert and create an interesting dynamic in your speech by adding personal experiences as well as commentary from a professional.

In research it is important to stay objective. Gather a variety of perspectives and be open-minded about their merits. Don’t forget to consider both sides of the argument when researching for your speech.

Doing this allows you to understand the opposing perspective and enables you to anticipate potential counter arguments from your audience.

By acknowledging them beforehand, you may increase the persuasive power of your speech by showing confidence in the points you make.

Once you have collected all sources, review them carefully and separate the most pertinent information from the less useful material.

Synthesising this information into concise yet impactful points is a critical part in delivering powerful talks without overloading your audience with too much data or going off track during your speech delivery.

Organizing Your Speech

Before you start putting your words together, it’s important to consider how the different parts of a speech fit together. By taking the time to organize the ideas in your speech , you’ll be able to deliver a presentation that is well-constructed and easy to understand.

One way to help with organizing your speech is to write an outline . An outline is like a map or plan that will provide you with a framework for each section of your speech.

Start by writing out your main points and then include additional details underneath each one. This will help keep your speech focused and provide direction for where you are going next.

Another approach for organizing your speech is known as the “inverted pyramid” method. This structure starts with your conclusion at the beginning of the speech, and then works backward by providing more explanation and detail as it moves toward the introduction.

This method can be helpful when speaking about topics that are unfamiliar to the audience since it doesn’t require them to wait until near the end of the presentation to learn what you’ve been talking about.

No matter which organization approach you choose, make sure to practice it before giving your speech so that you are comfortable with its flow. Lastly, remember that it’s ok to adjust things while you speak if they don’t seem or feel quite right.

Now let’s take a look at how we can use these organizing techniques to actually put our speeches together – starting with structuring our speech.

Structure Your Speech

Creating a strong structure for your speech will ensure that the audience stays engaged and understands your main points. As you are developing an outline, map out how you want to begin and end your speech.

Break up the information into smaller sections with either verbal or visual cues so that your audience can clearly see how you are transitioning between topics . Consider adding humor judiciously throughout your presentation as this could help engage the audience and lighten any tension.

The length of your presentation is also important. You will want to make sure that you include all of the necessary information without going over time.

Oftentimes less is more; if you can say it in five minutes why use ten? Make sure that you practice timed rehearsals so that you can gauge how long you’re actually speaking.

In contrast, avoid trying to pack too much content into one presentation as this could overwhelm both you and the audience. If needed, offer supplemental reading materials for those who may be interested in delving further into the subject matter.

Paragraphs can also be helpful when organizing large amounts of content within the body of your presentation. Utilizing paragraph breaks gives your audience a break and helps to highlight key ideas or summaries before moving onto a new topic area.

Finally, it is crucial to remember what your desired outcome is from the presentation; plan accordingly by ensuring that the beginning, middle, and end serve their respective purposes and adhere to that goal.

With careful deliberations, structuring a successful presentation can be achieved with relative ease.

Having established a solid structure for your speech, it’s important to focus on another key element: rehearsal. The next section will discuss the benefits of practicing before delivering a powerful public speaking performance.

Rehearse Your Speech

Rehearsing is integral to giving a successful speech. When you rehearse your presentation, you give your mind an opportunity to become familiar with the notes and concepts that you are presenting. It also increases your confidence and reduces anxiety or self-doubt.

In fact, studies have found that those who rehearsed their presentation had higher scores in public speaking performance and language proficiency evaluations.

When it comes to how much rehearsal is enough, opinions are divided. Some people believe that over-rehearsing can lead to a more robotic speech with less natural emotion and connection with the audience .

On the other hand, others argue that no matter how well-versed someone is on the topic, additional rehearsal time improves both the delivery of the speech and memorization of key points and facts.

Ultimately, it’s important to practice until you personally find the most comfortable level for yourself, as this will ultimately result in a more engaging delivery.

Finally, if at all possible, try to practice in front of a friend or colleague for honest feedback on any elements that need improvement before the big day. Rehearsal dedication may be tedious, but it results in big rewards on stage–enabling you to deliver your content with clarity, confidence, and poise.

With thoughtful preparation complete, it’s now time to step into the spotlight and give your speech!

Giving Your Speech

The key to success when giving a speech is to be well prepared and confident. Every individual’s preparation process will vary, but the basics should stay the same.

Start by studying your content, understanding the material and being able to repeat it in your own words. Clarify any potentially difficult points. Create visual aids like PowerPoint slides or handouts that supplement the key ideas in your speech.

Practice your public speaking skills with informal conversations with friends and family or rehearse it alone in front of a mirror. Use visualization; imagine yourself confidently delivering your speech. Consider addressing a practice audience if possible to become more accustomed to a live size group.

On the day of the event, arrive early and plan for any potential obstacles: What if my computer doesn’t work? What if I forget something? Allow sufficient time for setup and check-in.

When you are ready to give your speech, take some deep breaths, focus on the positives, and distract yourself from any anxious thoughts with positive affirmations. Remember you have prepared diligently for this moment, you are well prepared and you will succeed!

Start strong by engaging the audience immediately with an attention grabbing opening statement. Speak clearly and make sure that everyone can hear and understand your message.

Slow down and emphasize points as needed throughout your presentation. Be aware of pace, volume, and tone of voice: too fast/monotone can confuse/bore listeners while pauses add a dramatic effect that keeps their interest piqued.

Ultimately, giving a successful speech will depend on knowing your material well enough to speak confidently in front of your audience without hesitation or missteps.

When you do make a mistake (and they happen!) don’t panic – know that mistakes are inevitable but don’t be discouraged; get back on track as soon as possible and continue at the same energy level you had before the mistake occurred.

Having successfully given your speech, take a moment to reflect on what went well and what could be improved upon for next time before transitioning into the next step: mastering delivery.

Master Your Delivery

Mastering your delivery is the key to an effective speech. Without purposeful body language and careful emphasis on certain words , your speech may lack wow-factor and prevent listeners from tuning in. Following these simple tips can help you get started with delivering an engaging and memorable speech:

The most important part of delivery is practice. Rehearse and perfect your speech ahead of time – this allows for more natural flow and confidence during your presentation. It also helps to create pauses between sentences for clarity, emphasize key points, and not be too casual or stiff.

Practicing inflections and varying tones adds interest to your speech by keeping listeners’ attention.

Additionally, it’s important to project your voic e so everyone in the room can hear you; make sure you’re speaking loud enough but don’t feel pressure to shout or yell at any point unless that’s part of the atmosphere of the event.

It’s also crucial to maintain good posture while speaking – stand tall with both feet on the ground, keep your back straight, hold yourself up without gesturing too much or leaning against a podium if applicable.

To further engage listeners, use purposeful hand gestures as they help emphasize certain points and add visual interest – however, avoid overusing them as it can hinders communication.

Make meaningful eye contact with audience members throughout the presentation – otherwise you might come across as unenthusiastic or bored with what you’re saying which deters attention away from the content itself.

By mastering your delivery, you can boost the impact of your presentation considerably – providing a memorable experience for your audience that stands out from others’. As such, it’s worth investing time into practicing ahead of time until delivery feels comfortable and second nature.

Having said this, making use of visual aids such as PowerPoint slides can greatly improve the impact of a speech once delivery has been mastered – let’s look into that next.

Use Visual Aids

Using visual aids can help presenters express concepts more clearly and engage the audience.

Visuals are particularly useful when conveying complex information, such as data, trends, or statistics — they impart meaning at a glance. But some public speakers may wonder if visual aids can be distracting or unnecessary.

Even though visuals can attract attention away from a presenter’s verbal delivery, carefully designed visuals can actually support the speech and help provide clarity. If done well, visuals are effective for capturing an audience’s interest and helping them to better understand the content being presented.

For example, a graph or chart should relate to the points made in the speech and should be discussed in more detail during its appearance onscreen. The presentation can also include larger images that effectively reinforce the ideas conveyed in the speech.

Videos and sound clips are other powerful forms of multimedia that could be employed to make the speech more meaningful.

To ensure that visuals enhance the message of the presentation, key factors to consider include relevancy to topic, good graphic design or aesthetics, accurate size to prevent distortion or blurriness, and seamless integration into the keynote slides or printed handouts .

In this way, visuals offer an opportunity for presenters to demonstrate their creativity and keep their audiences interested in what is being said. Thus, used wisely and aptly, visuals can add tremendous value to speeches by presenting arguments more efficiently and driving home important points. Now let’s explore effective techniques for speech giving that will allow you to craft and deliver your speeches with confidence.

Effective Techniques for Speech Giving

There are a number of effective techniques for giving a speech that will help you deliver it with confidence and poise.

First, practice your delivery in advance. You should practice both in front of a mirror or recording device to check for any distracting habits such as talking too quickly or mispronouncing words.

Second, use simple, clear language and short, concise sentences. Avoid overly technical terms and jargon that may leave your audience confused.

Third, work to establish a connection with your audience by using appropriate facial expressions and hand gestures while speaking.

Fourth, utilize effective persuasive techniques such as presenting evidence, strong arguments supported by facts, personal anecdotes and vivid metaphors.

Finally, articulate an organized structure for your speech. Your speech should have an introduction, body and conclusion to clearly communicate the main point and provide the audience with the necessary context to understand it better.

While these techniques may sound intimidating at first, they can be learned over time with practice and will make all the difference in how successful your speech delivery is received by your audience.

To build on these skills further , the next section will provide tips on how to build confidence when giving a speech.

Building Confidence

Building confidence is key when giving a powerful speech, as it will enable you to deliver the speech in a more poised and credible manner.

To create this confidence , start by understanding that any hesitation or butterflies prior to your speech are completely normal and should not be feared. Instead, view them as natural states of anticipation for something exciting, knowing that you are about to give an amazing speech.

Next, understanding who your audience is and tailoring your speech to meet their expectations will help build your confidence.

Familiarizing yourself with their interests and knowledge on the subject matter ahead of time can equip you with the understanding needed to respond appropriately if questions arise or objections surface during the speech.

Further, practice is key when building confidence for a public speaking engagement . Rehearsing with friends or colleagues before hand will give you an opportunity to learn where problem areas are within the content of your speech, as well as help solidify your delivery by becoming more comfortable with each step.

Checking sound levels in the room you’re presenting in coupled with learning where exits/emergency locations are located within that space can also help alleviate stress levels and boost self-assurance while delivering the speech.

Finally, wearing comfortable clothing and dressing professionally adds an extra layer of confidence when speaking in public.

If possible, bring an additional outfit on hand during the presentation in case of spills or accidents that would require a quick change between sections of the talk. Having this back-up plan in place can aid in keeping peace of mind at ease throughout the speech.

In conclusion, building confidence prior to a public speaking event can mean the difference between a good and great delivery of your message.

By taking into account each of these tips you can ensure that this part of your preparation runs smoothly and sets you up for success when delivering powerful speeches.

With a well-crafted note card of talking points and strong sense of self-assurance, it’s time to start speaking with passion!

Speaking with Passion

As a public speaker, your audience expects you to engage not only with your words but also with your emotions. To share the most impactful message, it is important to speak passionately about your subject.

Doing so will make your speech more memorable and thereby more effective in convincing your audience of its legitimacy.

The power of speaking authentically with emotion lies in its relatability and connection. Showing feelings allows people to connect with you as a person rather than just a speaker. It opens the door to understanding through empathy and active listening .

Examples might include adding personal stories , telling jokes, or displaying your feelings openly during the delivery of your message.

However, not all topics lend themselves easily to expressing emotion. If the subject matter is overly complex or technical there may be less opportunity for emotional expression—but this doesn’t mean those conversations can’t incorporate emotion.

Even if faced with a difficult situation such as death or financial turmoil, emotions can still be conveyed in a respectful way that keeps audiences engaged.

Remember that how much emotion you show depends on the type of audience you’re sharing it with—using sensitivity when delivering passionate speeches helps avoid awkwardness or embarrassment for any attendees who may find opinionated language uncomfortable for whatever reason.

Striking the right balance between being straightforward and showing compassion takes practice, so take the time to develop a style that works best for you and improves upon each performance.

Finally, incorporating passion into a speech gives it life and makes it relatable and engaging—which are essential elements to speaking effectively.

Having passion means giving ourselves permission to take ownership over our stories, making them deeply personal in order to reach our goals and touch people’s hearts in meaningful ways. With that said, let’s move on to discussing how we should tackle dealing with challenges while giving a speech.

Dealing with Challenges

The process of delivering a speech can be challenging, but it is also rewarding. Difficulties can arise during the process that may threaten to derail your success. To ensure you are adequately prepared for these possible pitfalls it is important to consider strategies for proactively mitigating the risk of encountering these challenges. 1. Public Speaking Anxiety: Many people experience some form of anxiety when asked to speak in public. There are a number of techniques available to combat this fear and increase confidence, such as deep breathing exercises, mental rehearsal, positive self-talk and visualization of success.

Learning about the audience, creating an engaging presentation and using props or visual aids can also help reduce anxiety levels and create a better overall experience for both the speaker and the audience. 2. Unfamiliar Topics or Audiences: When presenting on unfamiliar topics or to an unknown audience it can be difficult to prepare effectively.

In this situation it is important to conduct research on the topic and familiarize yourself with the needs of your audience so that the content is tailored accordingly. It is also helpful to use humor or stories related to the topic in order to engage your audience and make them more receptive to your message. 3. Lack of Support: If you lack support from family, friends, colleagues or mentors, it can be difficult to push through difficult conversations or speeches without any additional motivation.

To overcome this challenge, seek out peer mentorship opportunities or find compatible online communities where people discuss similar topics or objectives. Here you can share ideas, provide feedback and learn from others who have experienced similar issues. 4. Time Constraints: One of the biggest challenges when giving a speech is managing your time effectively in order to deliver an effective message without going over allotted timeslots and boring your audience .

To successfully address this challenge try setting manageable goals for each section of your speech and practice regularly. Replicating real-time conditions as closely as possible will help you stay within time constraints when delivering your speech on the day itself. In conclusion, there are many potential challenges you may face when giving a speech or taking part in a public speaking event – but with proper preparation and practice they are easily managed if approached correctly.

With knowledge of techniques for dealing with such scenarios comes increased confidence when stepping up to the podium – further improving your chances of delivering an effective speech that resonates with your audience members.

Responses to Frequently Asked Questions

How should i end my speech to leave a lasting impression.

The best way to end your speech is by reinforcing your main point and summarizing the key takeaways. You should also encourage the audience to take action, whether it be to sign up for a newsletter, make a donation, or visit your website for more information. This final call to action will not only leave a lasting impression on the audience but will also help you achieve any goals you might have had when making your speech in the first place.

What techniques can I use to keep my audience engaged during my speech?

One of the best techniques for keeping an audience engaged during a speech is to keep it interactive . Ask questions throughout the presentation, as well as allowing for audience input and discussion. This can help to keep people’s attention and create a more engaging experience.

Another great tip is to use humor. Even if you don’t consider yourself a natural comedian, sprinkling in a few jokes here and there can break up the monotony of long speeches and keep people interested. Humor can also help to make points stick in people’s minds, making them easier to remember.

Finally, try to be enthusiastic about the content of your speech. If you show too much indifference or lethargic behavior, it will discourage your audience from paying attention and taking your message seriously.

Instead, be passionate about what you are saying so that the energy of your words carries into the room and engages your audience with excitement.

How can I use storytelling to make my speech more interesting?

Storytelling is a powerful tool that can be used to make any speech more interesting. Telling stories in your speech will help engage the audience and make your message stick. Here are some tips for using storytelling in your speech:

1. Choose stories that are relevant to your message and audience. Think about stories that will best illustrate the point you are trying to convey, or evoke emotions in your listeners. 2. Use vivid descriptions and visuals when telling your story. Be sure to include details such as setting, character descriptions, dialogue and plot points. This will help to bring the story to life for your audience. 3. Make sure the story you are telling has a strong conclusion or moral at the end. This will help add emphasis to your message and make it memorable. 4. Practice telling stories out loud before delivering a speech with them. Rehearsing will help you deliver your story more effectively and with more confidence in front of an audience. By using these tips, storytelling can be an effective tool to make any speech more interesting, engaging, and persuasive!

How can I prepare for my speech effectively?

Preparing for a speech effectively is essential to delivering an impactful and memorable presentation. Here are some tips: 1. Have a clear goal in mind. Before starting to prepare, ask yourself what the purpose of giving the speech is: what message do you want to convey? Defining this will help to structure your content and focus your research. 2. Research thoroughly. Make sure you understand the subject matter well, so that your delivery sounds confident and inspiring. Using facts and data will strengthen your arguments and make your talk more convincing. 3. Outline your speech. Make a rough outline of how you want it to go – from beginning to end – well in advance of the actual presentation. This will give you a strong foundation upon which you can craft an engaging talk with an effective narrative arc that keeps audiences interested and engaged. 4. Practice regularly. Rehearsing your speech out loud several times is key to ensuring that you know it well enough to feel comfortable when delivering it live in front of an audience.

5. Time yourself. Record how long it takes for you to go through your entire speech, so that you can adjust the length as needed before delivering it live – remember that most speeches should last no more than 10-15 minutes. 6. Identify potential questions from the audience and prepare answers before hand. Knowing ahead of time what kind of questions people may ask can help reduce the anxiety of not knowing what comes next, enabling you to stay confident when speaking in public. 7. Work on building up confidence levels before delivering a speech. Visualize yourself succeeding in delivering a great presentation; practice relaxation techniques such as deep breathing or positive self-talk; or use props during practice sessions such as water bottles or stress balls if needed to remain calm during the real thing!

What strategies can I use to reduce my anxiety when giving a speech?

1. Plan Ahead: Create an outline of your speech beforehand and practice it multiple times to become familiar with the content. Doing a trial run with the audience can also help you get used to speaking in front of people.

2. Visualize Success: Positive visualization is a great way to reduce anxiety before giving a speech. Imagine yourself confidently delivering the speech while feeling relaxed and composed.

3. Get Organized: Make sure you have all the materials necessary for your presentation, including notes, slides, etc., to reduce any additional stress that may come from not having what you need when you speak.

4. Take Deep Breaths: Before and during the speech, take a few deep breaths as this will help calm nerves and make sure your breathing is regulated throughout the duration of your presentation.

5. Speak Slowly: It is common to feel anxious while giving a speech and try to rush through it too quickly. Speaking slowly helps maintain composure while delivering your message effectively and clearly.

6. Pay Attention to Your Body: Your posture, stance, movements , facial expressions can all influence how confident you appear to your audience and how nervous you may be feeling inside. Check in with yourself frequently throughout the presentation and correct any tense body language or physical actions if needed.

7. Focus on the Audience: If you notice that your anxiety levels are growing as you present, shift your focus onto the audience instead of yourself as this will help refocus your attention away from negative thoughts that may arise from fear or insecurity.

8. Make Eye Contact: Establishing eye contact with your audience is a key confidence-builder for public speakers—it shows that you’re strong, engaged with them, and receptive to feedback or questions they might have regarding your speech topic .

9. Practice Positive Affirmations: Positive thoughts will boost your self-confidence as well as your mood which can help increase performance quality significantly during speeches or presentations in general—so don’t forget to tell yourself “you can do it!” several times throughout the day leading up to the event!

10. Seek Support of Friends & Family: Many experienced public speakers suggest seeking support of close friends & family members prior and during their speeches—not only does it allow helpful critique regarding content but it also creates a more comfortable atmosphere while speaking which can reduce pre-speech jitters drastically.

Speech Structure: The Complete OBC Guide

What makes a great speech? The content, of course, but also the structure. All great speakers overlay their content on a well-known structure. 

Your speech structure is the glue that binds your points together. Without it, you cannot really have the impact you desire to have on the audience.

The beauty of this is that a good structure is so subtle it is almost invisible. Its effectiveness is only evident in its impact.

Speech writing can be intimidating for some, however, we have incorporated plenty of speech examples to get a complete understanding. We aim to explain a proper structure that can be applied to any of your speeches.

There are four things you need to keep in mind about this:

Table of Contents

What is the purpose of your speech?

Can too much content be harmful, who is the audience, informative speech, persuasive speech, argumentative speech, demonstration speech, humorous speech, strong statement, visual prop or demonstration, personal anecdote, problem or strong statement, summary on writing your introduction:, credibility, cause and effect:, problems and solutions:, lucky number three, summary on writing your body:, call to action, inspirational, key takeaway, summary of writing your conclusion:, meta description:, picking the right topic.

The content of a speech can largely determine how the audience receives it. For this, you will need to accurately assess who is going to be listening to your speech. There are some questions you need to ask before sitting down to write this speech.

Do you intend to introduce a concept or argue on a controversial topic? Is your purpose of imparting knowledge or guiding the audience through a demonstration? It is essential to have your intentions cleared; otherwise, you can risk creating a speech with no direction.

We understand that as daunting as speaking can be, it is, at the same time, fascinating. When you pick a topic that you are passionate about, it is easy to find yourself packing the speech with all kinds of information. However, in doing so, you can overwhelm your audience.

There is such a thing as too much information. You need to make sure that whatever information you do include is impactful and influential. Aim for something short but memorable. Pick one takeaway message and gear your speech towards that objective.

While it is vital to pick a topic that interests you, it is equally important to make sure that it can grab the audience’s attention. What is the target demographic for your speech? What is the setting for this speech? Is it a particularly controversial topic?

This is important because as humans, most people are likely to be more interested in your presentation if it benefits them somehow. At the same time, you have to consider the setting.

For instance: an office setting would not be the right setting for a controversial social speech. If your speech includes demonstration and requires volunteers, you need to ensure that this is an audience willing to participate.  

Do you understand the various types of speeches?

Before you pen down your presentation, stop to wonder whether you understand the different types of speeches. Understanding what kind of speech you are going for can help you better structure it for maximum efficiency:

An informative speech intends to explain complex topics to your audience by providing engaging information. This can include objects, events, procedures, and more. It is better if you pick a topic that you are interested in so that your enthusiasm shines through.

When you give an informative speech, you are merely trying to educate your audiences about a particular topic. You refrain from becoming too argumentative as it might come across too strong for your listeners. If this is the type of speech you intend to give, you can check out 100 Informative Speech Topics and Ideas to make your job easier. 

A persuasive speech intends to convince the audiences of your viewpoint. It uses compelling points to sway the listener’s opinions. The primary purpose of this type of speech is to affect the audiences’ thought process and persuade them to think about changing how they feel about a topic.

Some examples of a persuasive speech can be a politician’s speech, an animal activist’s speech, and so on. As you can see, the goal here is to persuade and obtain something ultimately. A politician might want to sway your vote in their favor, whereas ani activist has a cause that they’d like to advocate for.

If this is the type of speech you intend to give, you can check out 237 Easy Persuasive Speech Topics and Guide to better plan your speech.

An argumentative speech is more or less a persuasive speech. However, a persuasive speech does not always have to be argumentative. The purpose of an argumentative is to alter how the audience views a subject. 

Changing the audience’s opinion is not an easy job. This is why you need to not only pick a persuasive topic but also believe in it. You need a strong claim along with irrefutable points to support it. 

The best argumentative speeches utilize issues relating to current events. You can see this in the media in the form of mostly social, ethical, political, or religious arguments. Your arguments should make use of logic and realistic examples. Some examples of this type of speech can be: Dress codes shouldn’t be mandatory, Space exploration is a waste of money, etc.

If you’d like to see more topic ideas for an argumentative speech, you can browse the 200 Argumentative Speech Topics and ideas: A Complete Guide . 

A demonstration speech, true to its name, demonstrates to the audience how something works. This type of presentation is more common for high school or college students. It makes use of props and useful body language to properly guide the audience through an activity.

This type of speech can fall under informative speech as you are informing the listeners on a task. While this type of speech is considered a basic speech, it is an excellent way to practice your expository speaking.

If this is the type of speech you’d like to give, here’s a list of 279 Demonstration Speech Topics and Ideas: A Complete Guide , so that you can better perfect your speech.

A humorous speech is the perfect light-hearted solution for adding a fun twist to your speech. This type of presentation aims to entertain the audience. A humorous speech can incorporate any of the above examples. It is, thus, very versatile. And what’s more? You get to have just as much fun delivering it!  

The thing to keep in mind with this kind of speech is that you need to pick a proper topic. You intend to garner a joyful response to its best not to pick a sensitive topic. To help you out, you can browse the 300 Funny Speech Topics to Tickle Some Funny Bones! to structure your humorous speech.

Writing the Introduction (Opening)

The introduction of your speech is vital to the success of your speech. It is what sets the tone of your entire speech. It determines whether or not you grab the attention of the listeners. You will get only one chance to charm your audience and make sure they follow the rest of your speech.

So, how can you make this happen? There are a few different ways you can approach this:

Asking a question is an excellent way to grab your audience’s attention. It piques their curiosity and ensures that they will listen to get an answer to said question. The question can be either rhetorical or literal. For instance, “Have you ever wondered what it’d be like to live in a world without technology?” or “Have you ever felt broken-hearted?”.

Either the audience resonates with your question, or it generates curiosity. This is also a great way to get some audience participation. If you say, “With a show of hands, how many of us here have tried to change our habits and failed?” you can not only garner interest but also physically get the audience invested in your speech.

A question is a great way to get your listeners thinking about your topic while introducing your topic, all in a matter of seconds!

A strong statement is also an excellent way to create a compelling introduction. You must know Martin Luther King’s iconic, “I have a dream.” The intensity that radiates from that sentence immediately captures an audiences’ attention and creates a commanding presence.

Similarly, an excellent example of this type of opening is from Larry Smith’s speech. “I want to discuss with you this afternoon why you’re going to fail to have a great career.” This immediately generates intrigue and curiosity. That’s what you’re going for.

This statement does not have to just be cold facts. It can be a part of a personal story as well. For instance, the statement “Last week, I found out that my childhood friend got in a car accident” is bound to create a powerful silence. If your speech has such a strong emotive statement, you can use it in your introduction to engage your audience better.

Another helpful tip that goes with a strong statement in silence. Give your listener’s a chance to absorb the statement that you have put in front of them with a couple of seconds of silence before diving in further.

A prop can be a fantastic addition to your speech. Not only does it help emphasize your point, but it also helps the audience stay focused on your speech. Props are especially good for a demonstrative speech. Or you can simply incorporate demonstrations as part of your speech.

Body language speaks much louder than words can for us humans. This is why using colorful bags, a deck of cards, colored papers, etc. can be so effective as an opener for your speech. Once, I attended a speech where the speaker brought a heavy bag and simply set it on the table, talking about the bag. The audience was hooked, waiting eagerly till the end to find out what was in the bag.

A quotation can be the perfect way to capture your audience’s attention. It also helps set a tone for the speech that is to come. The quote you pick can be a well-known saying such as “They say all that glitters is not gold, well I beg to differ.” Doing so, you can ignite curiosity.

Similarly, you can also quote a person or a publication and tie it to your speech. For instance, for a motivational speech, you can take the example of someone like Bill Gates- “Your most unhappy customers are your greatest source of learning.” When you use a quote from a big name, you will definitely get people wanting to hear and learn more.

Humor is always a great tool to have in your arsenal. A good icebreaker can warm the listeners up to you and make them more receptive to the rest of your speech. Humor is a very endearing trait for a skilled speaker. Some ideas for your opening can be:

“It’s the funniest thing. As I was coming up to the stage, I began thinking we actually have quite a lot in common. None of us have a clue about what I’m going to say!”

“I know we are all busy, and I want to honor your time. So I will make sure to be accurate and brief, no matter long it takes me.”

The great thing about using humor is that it works on your audience subconsciously. You seem at ease with yourself and radiate confidence. You have to remember that for humor to be effective; it has to be effortless. If you seem unsure about your lines, the audience is sure to pick up on it.

A strong statistic will always add validity to your speeches. Presenting the audience with irrefutable facts backed up by a strong source is a surefire way to gain credibility. It can also add gravity to the scale of the issue that you want to draw attention to. 

However, it is easy to overdo things when it comes to numbers. It can be tempting to add strong statistics to the rest of your speech as well. But remember, the strongest points are ones that linger in an audience’s mind. If you give them too many numbers, none of them will stick out in their heads, and they are bound to feel lost.

Some examples can be: “Look to your right. Now, look to your left. One in three women and one in four women are known to have suffered physical violence. A statement like this not only ignites awareness but also physically makes your listener feel involved in your speech.

An anecdote is a short story taken from your life itself. The story usually adds to the theme of your story. Short and light-hearted anecdotes can add a lot of enthusiasm and charm to your speech. However, you don’t have to make them humorous. Even more, touching stories can be equally, if not more engaging.

When used correctly, a personal anecdote makes for the perfect introduction that draws your listeners towards your central message. Not only does it create empathy, but it also sparks interest. If you don’t have a personal anecdote itself, you can go for a third-person anecdote that speaks to you as well.

Opening with a problem can make for a strong opening. This method generates interest and keeps the audience listening with the promise of an upcoming solution. Try to aim for a problem that caters to a wider demographic for a higher relatability.

Problems that relate to current events can have a better draw. For instance: “Why should remote working be implemented even after quarantine?”

In a similar vein, a powerful statement can be an excellent way to capture your audience’s attention. A statement, when paired with silence, can make for an effective tool. Example: “The top 20% of our society makes 80% of all the money. Would you like to be part of this 20%? If so, I’m going to give you some pointers on how you can align yourself in that direction. Does that sound like something you might be interested in?”

• Your opening plays a big role in whether or not you can grab your listener’s attention straight off the bat.
• Give your audience a reason to pay attention by clearly stating the purpose of your speech.
• If you are giving a speech regarding a field you have some experience with, remember to establish credibility early on.
• Give a short highlight reel of your main points.
• Quotations or powerful statements are a great way to catch the audience’s attention.
• Including current events or statistics will make your speech seem more relevant to a wider range of listeners.
• Asking a question will get your audience more involved and add intrigue to the rest of your presentation.

Structuring your content (Body)

The body of your speech will hold all of your main points. Since this is the longest section of your speech, you need to ensure that it is interesting enough to keep everyone’s attention. Depending on the objective of your speech, you will need to add examples, opinions, and facts to back up your points. What helps during this time is proper organization.

Here are some things you want to keep in mind while drafting the body of your speech:

No matter how much you believe in your point, you still need to give your audience a credible reason to take your word for it. This can be done by adding examples, detailed descriptions, statistics, and so on. Always remember to credit the source when using a statistic. You can also add a strong testimonial to add a touch of personalized support if that applies to your objective.

Transitions

When you have a lot of content packed into your speech, transitions become vital to the effectiveness of your speech. You can consider these as points of a refresh in your speech. Here, the audience can reengage and follow along more attentively. 

The best transitions are always invisible. They can seamlessly add flow to your speech without giving any indication of such to your audience. There are many ways to incorporate this into your speech. 

Some examples can be:

A connective transition is where you reiterate a previous point and introduce a connecting point. The way this method works is that it rehashes an important aspect while relating it to what’s next.

The most effective way to use this is in a problem/solution module. This is where you begin by stating a problem and transition towards a solution.

Example: Now that we’ve understood the various negative effects of junk food, let me tell you how we can plan a better diet to combat obesity.

When you do this, you are providing a summary of the problem and swiftly leading them towards a solution. If you jump straight to the next section, it can feel rushed. Besides, pauses are another important element of speech delivery.

Keywords, as the name suggests, have a certain draw to them. These are words that are central to the theme of your speech. Repetition is a very effective tool in conveying your message. 

For instance: If your speech is about the scarcity of running water in rural communities, you can draw attention by repeating the factors that cause this issue. Doing so will also let you explain in better detail these factors while keeping your audience hooked to the main theme.

Content Approach

Depending on your speech, there are various ways to approach how you frame your content. We all know that content is king; however, without the right approach, it’s easy for your message to get lost along the way. This is why it’s so important to keep your subject matter relevant and interesting. Make sure the content is as compact and concise as you can make it. Some of the methods by which you can ensure this is as follows:

Cause and effect is a great way to present your ideas. This method works best for explaining events and consequences or results. Make sure to include all the appropriate details to add emphasis. The element of ‘what’s next’ is what keeps the audience hooked to your speech. As you unfold a cause and follow it with the effects, it will feel both interesting as well as rewarding to your audience.  

Problem and solution is a speech method as old as time. But it is so because of its reliability. This approach works best for a motivational speech. This type of speech intends to address a problem and offer a systematic solution that benefits the listeners. It is also a common approach for pushing an audience to buy into a service or product. You pose a problem and then offer a solution, including a whole package. Make sure the solution you offer is versatile so that it applies to a wider range of people, thereby increasing appeal.

A narrative approach is excellent for anybody who wants to sharpen their storytelling skills. The important ingredients for a narrative speech are chronology and a simple organization pattern. Typically, any story will have a beginning, middle, and end. Going in order, with smooth transitions will make your story easy to follow. 

This type of speech is most effective for presenting events, life lessons, experiences, rituals, and personal beliefs. Try to stick to the core of the story without too many unnecessary details. Just because a narrative includes storytelling does not mean it can’t have an end goal. For instance: a personal experience of failure might be a great story of caution for the listeners.

The most important thing for a successful narrative speech is build-up. You want your audience to be invested, to care about what comes next, to raise the stakes so that when you provide the conclusion, it is that much more effective. You must always ask yourself, “What do I want the audience to remember after this speech?”.

The best way to write this would be to outline a sketch of events that are relevant to your narrative. After that, you can think about the best way to escalate the stakes. Remember that eye contact is an important visual medium in a narrative speech. It will help your audience connect better to your story.

The number three is impactful. Even the general structure of a speech is divided into three parts: Opening, Body, and Conclusion. When you want to make a point that people remember, you should consider splitting it into three, where the first two act as a build-up while your final point brings the unexpected impact.

The best thing about this method is that you can apply it to just about any kind of speech. This, in fact, adds more structure to your speech and makes it more easily digestible. The key ingredient here becomes balance and transition. Make sure you focus on all three elements of your story equally, so it does not feel rushed. Add in a seamless transition to make your story structure seem effortless.  

• Make sure you have designed your content to suit your audience.
• Divide your body into easily digestible sections so that your main points come across clearly.
• Stress on keywords and clever repetitions to drive your point home.
• Work on your transitions to establish clear sections but a seamless switch to keep your listeners hooked.
• When using facts or statistics, always back it up with a credible source.

Closing your speech (Conclusion)

The conclusion is vital to the success of your speech. This is the parting thought that you will be leaving your audience with, so you have to make sure that it’s a good one. The conclusion is where you reiterate your key point. This is why there is so much importance put on a conclusion to be powerful enough to stay in your memory.

Here are some possible ways you can approach your conclusion:

A call-to-action refers to a statement or material that intends to encourage the listener or viewer to take the initiative. It can also be considered as instruction as it usually directs the audience towards something. 

The most effective way to approach this is to manage both your energy as well as your tempo. While it is essential to maintain a clear and well-enunciated speech throughout, when you reach a conclusion, you are going to want to speed up just a little bit. 

What this does is add a sense of urgency to the message that you are giving. Similarly, higher energy makes the audience resonate and respond equally. They will associate this high energy with your message and remember your speech for longer.

Some examples of this can be: “As we can see, the effects of depression can be life-threatening. So I encourage each and every one of you to go home today and reach out to your friends, talk to them and open up a platform where they know they can come to talk to you for anything. Because you’d rather hear their problems than hear about their death.”

For speeches that are over 5-6 minutes long, the audience can sometimes lose track of the earlier points. This is why it is necessary to summarize your main points before you leave the stage. You don’t have to take them through the entire story, but make sure you include the keywords that trigger in them the memory of that portion. 

You can do this by saying something along the lines of “Let me briefly run you through what we discussed” or “So, we talked about three main things today.” This not only does a great job of reiterating and reconfirming your main points but also signals to the audience that you are drawing towards the end of your presentation.

Repetition. Repetition. Repetition.

Even though you might be well familiarized with your speech, it is safe to assume that most of the audience is hearing it for the first time. For this reason, you need to drive your point home by essentially drilling it into their minds. Now, you can’t simply repeat the central theme over and over as that isn’t an effective strategy. But there can be an art to repetition as well.

You should aim to rephrase and reinforce your central idea as you conclude your speech. Don’t go for a word-for-word repetition, but aim to reframe your key themes and arguments. Paraphrasing, in this way, makes sure that you capture the essence of your speech without running the risk of boring your listeners with identical sentences.

We don’t even need to look too far for examples of this method. In Martin Luther King’s famous “I have a dream” speech at the Lincoln Memorial, he used this method of repetition paired with a rising momentum to create impact. Repetition works best when it is subtle and works on the listeners subconsciously.

Ending your speech on a light note is a great way to brighten moods and make sure the audience remembers your message. Your joke can also be a good way to repeat your central message. If you do decide to end with a humorous story, remember to carve out more time for it. Make sure your conclusion doesn’t distract from your main message.

Some people tend to get too excited and give away the upcoming punchline. Remember that the most effective humor approach is one you don’t see coming. How you can add the subtlety to your conclusion is by following this formula:

Set up – pause – Build up – pause – Punchline

Motivational conclusions are always an upbeat way to close your speech. You will be leaving the stage on high energy that is sure to be contagious. This also ensures that your audience will be taking a piece of your conclusion with them, making sure that it is not only memorable but also useful.

There are many ways to approach an inspirational closing. You can go with an anecdote, a quote, a poem, and so on. The purpose is to give a push, to add strength, to ignite a can-do attitude. 

The trick to a powerful inspirational speech is emotion. Humans are excellent at empathizing. If you can adequately emote throughout your story, adding drama into your storytelling, then it is bound to have a more substantial effect. Vocal variety can also be an excellent element for this. Alter your tempo to weave excitement into your story. You can also use smart pauses to add more intrigue. 

Your facial expressions play a significant role in how the audience receives your speech. Whether it is a sad or happy story, make sure that your face conveys it. It can be addictive to have the audience’s attention like this, but don’t get too greedy. Remember to end on your highest note, leaving a lasting impression. 

There are many types of speeches out there. For instance: you might think that a humorous speech is just that: humorous. But think again. All the best speeches have at least one key takeaway.

A takeaway message is quite similar to an inspirational conclusion. The question you have to ask yourself is this: What is the purpose of my speech? Even if you’ve got a fantastic anecdotal story to share, you have to remember that the audience will always wonder what they are getting from the speech. That will be your takeaway.

For an effective conclusion, you have to step back and overview your speech. From your introduction to the body, what is the message you are trying to convey? Make sure your conclusion reflects it. For example: if your speech is about a drowning story, you can probably try to include what you could’ve done and how the audience can avoid being in a similar situation.

A call-back is a fun twist to add to your conclusion. There is a reason why a circle is one of the most pleasing shapes; it gives you a sense of completion. Even if you aren’t aware of it, it works on your mind subliminally. An effective way to conduct this method is to find a way to tie your ending to your introduction.

You can understand a call-back as a reference. It doesn’t have to be limited to just the introduction; you can reference the body of your speech as well. This not only makes for a great repetition tool but also adds a feeling of completion into your presentation.

However, you should pick something that the audience can connect to. This helps create a special and unique bond as if it were an inside joke just between you two. 

• Signal your audience when you’re drawing to your conclusion.
• Add trigger transitions like “In conclusion,” “In summary,” “That brings us towards the end,” and so on.
• Try to end on a high note with something memorable.
• Write your conclusion last so that it complements your introduction.
• Try to paraphrase your words without repeating the same words over and over.
• Your audience is more likely to remember your speech if you end with something useful to them or with a call to action.
• Leave on an attention-grabbing note. 

Wrapping Up:

A speech typically has one of four purposes: to inform, to entertain, to instruct, or to persuade. To deliver an effective speech, you need to first make sure you understand what your objective is. Then, you can follow our guidelines to construct a solid structure and deliver a well-rounded and impactful presentation. Now that you know how to create an effective speech structure, you are ready to dominate the stage!  

The best speech structures are invisible and effective. Learn the tips and tricks to deliver the perfect opening, body, and conclusion and wow the stage.

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Chances are you’ll be asked to give speeches or presentations in classes at school. If you get involved in volunteer groups, brief speeches to open events or thank participants are a must. Then there are the speeches at events such as weddings, as well as speeches that you might have to give in the workplace. That amounts to the average person being required to give quite a lot of speeches, even if they don’t get involved in an area such as politics where the ability to give a good speech becomes even more important. You might also have suffered through quite a number of bad speeches from other people – whether that’s at family events where the microphone squeaks the whole way through or a school presentation where the headteacher can’t quite make the jokes work. If you don’t want to inflict the same sort of experience on others, here are our top tips for giving a great speech.

1. Practise your microphone technique

2. Keep it short

Particularly at something like a party or a wedding, no one will be unhappy if your speech runs a little short; it’ll just give them more time to investigate the canapés. If you are giving a speech for a class in school, and it’ll be assessed, you need to prioritise keeping it within the required time limits. But even under these circumstances, if you’ve been tasked – say – with giving a 10-15 minute speech, it’s usually better to come in nearer the 10 than the 15 minute mark. Put simply, even if your speech is terrible, your audience can probably tolerate it for 10 minutes. Much longer, and they’ll be struggling. This shouldn’t limit what you can cover; in the film Up , the whole of Carl and Ellie’s heartbreaking love story is told in under 12 minutes. Do you really need longer to make your points? Achieve brevity by writing out the speech you would give if you had all the time in the world, and then cut anything that seems extraneous or boring.

3. Consider what your audience wants to hear

If you are giving a speech in class because it’s your assignment, what your audience wants to hear is likely to be “the bell ringing for lunch”; you can’t help them there. But under other circumstances, consider what your audience wants to hear and what you want to say, and strive for there to be as much overlap as possible. In the context of a political speech, for instance, what you want to say might be why your party should receive votes; what your audience wants to hear is what your party would do for them, if they won power. Hopefully it should be possible to write a speech that meets both sets of needs, rather than focusing solely on whatever it is that you want to say and leaving your audience disappointed.

4. Pick a theme and stick to it

Here’s a goal for giving a speech: someone sitting near the back, who’s messing around on their phone for at least two-thirds of it and focusing mainly on how long it will be until lunch, should nonetheless be able to give a reasonably accurate answer to the question, “what was it about?” If you’re supposed to be giving a speech in defence of the nuclear deterrent, for example, both the topic and your position on it should be clearly identifiable. This means – to stick with the nuclear deterrent example – not talking for a while about jobs, and then the wider economy, and then the North-South divide, and then Scottish independence, and then Ukraine with a brief digression into South Ossetia before rounding off by squeaking out “and that’s why we should renew Trident!” seconds before you run out of time – no matter how relevant that cornucopia of topics may feel (and they are all relevant, albeit tenuously). It means that even if you do have to take a while to explain a more complex idea, you need to be concise, and bring it back to your theme as quickly as you can.

5. Speak slowly

Most people speak more quickly than they realise when they’re on stage, especially if they’re nervous. But no one will be able to follow your speech if you’re jabbering it out. Thankfully, this one is easy to fix with a little effort and practise. First of all, figure out how quickly you’re actually speaking: do a word count for your speech and then time yourself saying it. A fast speaker will speak at maybe 160 words per minute, a slow speaker at 100 wpm and an average speaker at 130 wpm. For a formal speech, you want to be speaking on the slow side. While this will vary by culture and environment, 120 wpm is a reasonable target to aim for; slow enough that everyone should be able to understand you, and fast enough that you hopefully won’t be sending them to sleep.

6. Tell a couple of jokes

This is a tricky tip because there are lots of pitfalls in the world of telling jokes. For instance, there’s the temptation to include an in-joke that three of your friends will understand and find hilarious, that is utterly baffling to everyone else in the room. Avoid this – if you include any jokes, witty references or anything along those lines, make sure they are accessible to everyone present. All the same, if you can manage a joke or two, it can be a useful way to break up a speech and retain the audience’s interest. A little self-deprecation (not too much!) or the use of classic joke formats such as “the scene was chaotic; it looked as if a bomb had hit and we didn’t know where to start on repairs – but that’s enough about the hen party…” work nicely even if you’re not very confident. Don’t turn it into a stand-up comedy sketch if you’re not a comedian, don’t wait for ages for laughter that’s not showing up, and don’t make jokes at the expense of anyone who you don’t know for sure can take it.

7. Don’t be afraid to repeat yourself if you need to

If you follow US or UK politics at all, you’ve probably heard some of these phrases recently: take back control, make America great again, long-term economic plan, son of a bus driver. Three of these have already led the party or people they’re associated with to electoral victory; the fourth remains to be seen. To take the ‘son of a bus driver’ as an example, this refers to Sadiq Khan, now Mayor of London. There can be hardly anyone in London who doesn’t know what their Mayor’s dad did for a living. Meanwhile, many of them probably can’t remember his rival Zac Goldsmith’s name, let alone anything he said during the campaign. The point is that repetition works. In pursuit of point 4, if you want people to remember your key theme, you’re going to have to say it more than once. Don’t assume that everyone will have paid attention to everything you’ve said, unless you’re in a classroom setting where they’ll get told off if they don’t.

8. Only use the visual aids you need

This tip applies to two things: PowerPoints and notes. If you can do without either (and your assignment allows it), then do. Every time you’re glancing over your notes or up at the screen, fiddling with the laptop to get the slide to move on, fighting with a video that isn’t working or struggling to read your own handwriting, is time that you’re not spending engaging with your audience. A well-written, clear speech delivered without notes is always going to be better than someone awkwardly reading aloud the bullet points on their PowerPoint slides. If you must do a presentation – for instance, because there are photos that need to be included – have as little text on it as possible, preferably none. That way, if there are people at the back who can’t really see the screen through the sea of heads in front of them, they’ll still be able to follow what you’re saying.

9. Get a friend to check for awkward mannerisms

Mannerisms that are entirely fine in normal life become awkward and strange when you’re speaking in public. Perhaps you’re inclined to fiddle with your hair or your cuffs, you rock back and forth on the balls of your feet, or you have a habit of reaching your hand to your cheek when you’re talking. No one would notice in everyday conversation, but when you’re on a stage, it’ll become all they’ll see. Some of this is easily avoidable – for instance, if you have long hair that you’re inclined to twirl or otherwise fiddle with, tie it up. For other mannerisms, get the critical friend who helped you sort out your microphone technique to tell you what they are, and do your best to suppress the more annoying ones.

10. Look around the room

Talking about eye contact usually has the effect of making normal eye contact a lot harder, and so does giving a speech. All of a sudden, you’re up on stage, and you have no idea what a normal way to look at a group of people is. Some speakers deal with this by picking a point in the middle distance and speaking to it; others by picking a particular person near to the back and addressing their entire speech at them. This is obviously no fun for that person, who probably spends the whole thing feeling extremely uncomfortable, but it’s not too weird for everyone else. Better still, though, if you can manage it, is to look slowly and steadily around the room, trying to make eye contact with a decent range of people, before returning to the middle distance for a while, rinse and repeat. This needs to be slow and steady, or you give the impression that you’ve just smelled smoke and are casting about for a fire exit before the stampede beings.

11. Don’t be scared of a good reaction

If your speech is genuinely engaging, funny, inspiring or any of the other things you might hope it would be, your audience will react to it. There might be laughter, or applause, or even a bit of cheering depending on the setting. This can be daunting because when you’re practising your speech in front of your bedroom mirror, there’s no way to prepare for it. And it’s where even the best speakers can go wrong, by launching straight into what they were going to say next without waiting for the laughter or applause to stop, or by looking painfully awkward while it’s going on. It’s a pitfall that’s mostly solved by being aware it might happen. If your audience is applauding you or otherwise reacting well, it’s OK to smile, look up, wait for them to stop and then keep going with your speech – it’s as simple as that. You could even throw in a “thank you” before you continue in the knowledge that it’s all going well. Image credits: microphones ; audience ; boy with microphone ; clock ; winding road ; enjoy a joke ; sticky notes ; 

Module 8: Delivering Your Speech

Why it matters: delivering your speech.

Imagine this. A speech topic is perfectly chosen; the content is nicely organized and flawlessly researched; and a great deal of work was invested in preparing the “text” or “script” of the speech, but the speech is poorly delivered. Will the speech be effective? Will the audience stay alert and follow it? Will the audience properly interpret the speaker’s intended message? These questions contribute to the universal fear of public speaking. It is not the preparation of a speech that strikes terror in the hearts of so many, but the performance of a speech!

Since an audience does not usually read the text of a speech, but simply listens to it, all the preparation of the content by the speaker must be encoded into a complex combination of communication channels (words, sounds, visual elements, etc.) ready to be performed. The purpose of this chapter is to offer guidance to transfer the speech from the page to the stage.

The Isaac Stern auditorium at Carnegie Hall.

There is an old Burlesque joke:

One man on a New York street comes up to another and asks, “How can I get to Carnegie Hall?” The second man answers, “PRACTICE.”

Practice is the key to excellent performance. Trite as it might sound (or obvious), the basic foundation for a good speech delivery involves the two P’s: Preparation and Practice. There is not an actor, athlete, or musician worth his/her salary who does not prepare and practice. Even when a performance is given with spontaneity, the “P’s” are crucial.

Stand-up comedy is everywhere; and those who are successful comedians do not make up their monologues on the spot. The phrasing, the pauses, the timing, is all rehearsed to assure the laughs will happen on cue. Good stand-up comedians are skilled in making it look as though they are making up their routine on the spot, which is part of the success of a good comedy performance. New speakers should think of themselves as performers facing an audience, actors ascending to stage, and athletes stepping up to bat.

This chapter will describe the basic methods of delivery and offer guidance in the aspects of presentation (such as voice, inflection, eye contact, and body and facial language).

• Introduction to Delivering Your Speech. Authored by : Victor Capecce. Located at : http://publicspeakingproject.org/delivery.html . Project : Public Speaking Project. License : CC BY-NC-ND: Attribution-NonCommercial-NoDerivatives . License Terms : Used with Permission
• Carnegie Hall. Authored by : Wholtone. Located at : https://en.wikipedia.org/wiki/Carnegie_Hall#/media/File:Carnegie-hall-isaac-stern.jpg . License : CC BY-SA: Attribution-ShareAlike

• INTERPERSONAL SKILLS
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Effective Speaking

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Speaking effectively is defined as speaking in such a way that your message is clearly heard and, if possible, acted upon. There are two main elements to speaking effectively: what you say, and how you say it.

What you say means your choice of words. The words you might use when chatting to a friend are likely to be quite different from those used in a formal presentation or interview.

Similarly, the way that you speak will also vary in different situations. However, there are also likely to be some common factors: for example, whether you naturally talk quietly or loudly, and how you use body language.

This page discusses aspects of effective speaking. It also suggests ways in which you can become a more effective speaker.

Aspects of Effective Speaking

Effective speaking means being able to say what you want to say in such a way that it is heard and acted upon.

Whether you are talking to a major conference about a new scientific discovery, your children about their behaviour, or your boss about a pay rise, you need to be able to speak effectively. This means considering every possible tool and aspect to ensure that nothing distracts or detracts from your message.

There are three main elements of effective speaking

• The words you use.
• Your voice.
• Your other non-verbal communication, particularly body language.

Choosing Your Words

What you say—the words you choose—matters.

If in doubt about your meaning, your audience will come back to the words that you used and double-check what you might have meant. It is therefore important to choose carefully, especially when you are saying something important. Things to consider include:

Your audience . The words you choose will be different if you are talking to 200 people at a conference, a trusted colleague, your boss, or your children. You need to think about your audience’s overall level of understanding of the subject, and also the type of language that you use.

Shorter sentences are easier to process and understand. Using shorter sentences also creates urgency.

Simpler words are also easier to understand. If you cannot explain something in simple terms, you have probably not understood it yourself. This is particularly important if your audience are not all native speakers of the language.

Regional and ethnic accents are part of individual personality and add a unique element to the way that you speak.

They may also, however, in some situations, create potential barriers to communication. For example, if you have a very strong accent, people from another area or country may find it harder to understand what you are saying. You may therefore need to slow down your speech to ensure that they have time to process what you are saying.

It is worth remembering, however, that words are only a part of your overall communication and message. The tone of voice and your body language also send strong messages.

Your voice can reveal as much about your personal history as your appearance. The sound of a voice and the content of speech can provide clues to an individual's emotional state.

For instance, if self-esteem is low, it may be reflected by hesitancy in the voice. A shy person may speak quietly, but someone who is confident in themselves will be more likely to have command of their voice and clarity of speech.

It is worth taking time to improve your command over your voice, especially if you find it hard to speak in public. It can even help to boost your confidence!

It is important to get used to the sound of your own voice. Most people are more relaxed in a private situation, particularly at home, where there are no pressures to conform to any other social rules and expectations. This is not the case in public situations when there are all sorts of influences exerted upon the way people speak.

An exercise to improve public speaking

Try recording your own voice in an informal setting, such as at home.

Listen carefully to how you sound. This will help you become accustomed to your own voice.

You might also note any aspects of your speech which reduce the overall effectiveness of your message. This might include a tendency to say ‘um’ or ‘er’ a lot, to slur one or more letters together, or stammer slightly.

Often people don’t like the sound of their own recorded voice - in the same way that some people don't like photographs of themselves - they can feel embarrassed.

Most of us are not used to hearing our own voices and these feelings are totally normal. Get past the initial, ‘ Do I really sound like that? ’ stage and develop a better understanding of your voice.

The more you get used to the sound of your voice functioning in a slightly more formal way, the easier it is when doing it 'for real'. In conversational mode, individuals tend to speak in short phrases, a few at a time. Speaking or reading aloud helps you to become used to the more fluent sound of your voice.

An exercise to help develop your effective speaking skills:

Find a document to read, something about two pages in length - the first few pages of a book would work well.

Read your document through silently first, then read it aloud in your normal speaking voice.  Don't worry if you stumble or falter, just pick up and continue to the end.

Now read it a third time, recording your voice if possible and remember:

• Slow down: It is a natural reaction to want to get it over as fast as possible and this often causes people to stumble over their words. Speeding up also occurs when you are nervous and usually makes you more difficult to understand.
• Keep your head up:  Try not to tuck your chin into the book as your voice is then addressing the floor. Hold your book higher and project your voice.
• Pause occasionally: Let the end of a sentence or the end of a paragraph give you a chance of a small, two or three second rest. Pauses can be useful for emphasis.

Practise this exercise as often as you can.

Anyone can improve the sound of their voice and the way they speak in a matter of days through a few simple exercises, like the one above. To improve you will need to maintain a certain commitment and practice regularly for a few minutes.

The Effect of Breath on Voice and Speech

The voice is responsive to emotions and sometimes gets ' blocked ', which can prevent or hinder the expression of a range of feelings.

When under stress an individual's breathing pattern will change. When your muscles are tense you cannot use your lungs to their full capacity. When someone is frightened or nervous, a common symptom is tension in the neck and shoulders. This occurs because, when under pressure, we tend to breath faster. This means we inhale plenty of air, but there is not enough time to exhale fully and relax, so we do not get the full benefit.

Good breathing is essential for two reasons:

By using full lung capacity the breath will support the voice and the voice will become richer, fuller and stronger.

This will benefit individuals who have a small voice and who worry that they cannot be heard when speaking to a group of people. Volume is controlled in the abdomen not in the throat, so breathing to full strength will allow for greater control of the voice.

Breathing deeply and rhythmically has a calming and therapeutic effect as it releases tension and promotes relaxation. People who are relaxed are more balanced, receptive and confident.

It is no coincidence that many religions use rhythmic breathing techniques such as meditation, yoga and silent contemplation, and vocal release in the form of chants, mantras or hymn singing as aids to their devotions. By easing physical tension, mental stress decreases and the mind is effectively freed to follow creative pursuits.

Breathing Exercise

Stand in an easy position with your feet one pace apart, with the knees ‘unlocked’ and not rigidly pushed back. Keep your spine straight, head balanced and face muscles relaxed.

Breathe in to a slow count of three, then out to a slow count of three.

Try not to raise your shoulders as you breathe. Breathe in through your nose and out through your mouth. Consciously think of your breath 'filling down' to the bottom of your lungs.

Put the palm of your hand flat against your abdomen and feel the movement. Push slightly against your hand as you breathe in and out.

Repeat this exercise ten times.

Depending on how you feel after several days of doing this exercise, extend the count of the out-going breath from three to four, five and six gradually building up to ten before you need to take another breath. Then count out loud on the out-going breath from one to ten. Repeat five times.

By building up your control of out-going breath, you will never sound ‘breathy’ or feel you are 'running out of breath’ when you speak to a group or a meeting.

See our Relaxation Techniques section for more on breathing and relaxing.

Further Reading from Skills You Need

Our Communication Skills eBooks

Learn more about the key communication skills you need to be a more effective communicator.

Our eBooks are ideal for anyone who wants to learn about or develop their interpersonal skills and are full of easy-to-follow, practical information.

Vocal Production

The following three core elements of vocal production need to be understood for anyone wishing to become an effective speaker:

• Volume   -  to be heard.
• Clarity  - to be understood.
• Variety  - to add interest.

This is not a question of treating the voice like the volume control on the TV remote. Some people have naturally soft voices and physically cannot bellow. Additionally, if the voice is raised too much, tonal quality is lost. Instead of raising the voice, it should be ' projected out '. Support the voice with lots of breath - the further you want to project the voice out, the more breath you need. It also needs to come from the diaphragm, not the throat.

When talking to a group or meeting, it is important not to aim your talk to the front row or just to the people nearest you. Instead, you need to consciously project what you have to say to those furthest away. By developing a  strong voice,  as opposed to a loud voice, you will be seen as someone positive.

Some people tend to speak through clenched teeth and with little movement of their lips. It is this inability to open mouths and failure to make speech sounds with precision that is the root cause of inaudibility. The sound is locked into the mouth and not let out.

To have good articulation it is important to unclench the jaw, open the mouth and give full benefit to each sound you make, paying particular attention to the ends of words. This will also help your audience as a certain amount of lip-reading will be possible.

To make speech effective and interesting, certain techniques can be applied. However, it is important not to sound false or as if you are giving a performance. Words convey meaning, but the way that they are said reflects feelings and emotions. Vocal variety can be achieved by variations in:

Pace: This is the speed at which you talk. If speech is too fast, then listeners will not have time to assimilate what is being said. It is also a good idea to vary the pace - quickening up at times and then slowing down – because this will help to maintain interest.

Volume:  By raising or lowering volume occasionally, you can create emphasis. If you drop your voice to almost a whisper (as long as it is projected) for a sentence or two, it will make your audience suddenly alert. Be careful not to overuse this technique, though, or it will lose its impact.

Pitch - Inflection - Emphasis:  When speaking in public, try to convey the information with as much vocal energy and enthusiasm as possible. This does not mean your voice has to swoop and dive all over the place in an uncontrolled manner. Try to make the talk interesting. Remember that when you are nervous or excited, your vocal chords tense and shorten, causing the voice to get higher. Emphasise certain words and phrases within the talk to convey their importance and help to add variety.

Pause:  Pauses are powerful. They can be used for effect to highlight the preceding statement or to gain attention before an important message. Pauses mean silence for a few seconds. Listeners interpret meaning during pauses so have the courage to stay silent for up to five seconds – dramatic pauses like this convey authority and confidence.

Warm up your voice

Before any important speaking situation, whether it is an appointment, meeting or talk, it is beneficial to have a voice warm-up.

The voice is an instrument - no musician arrives at a concert hall and launches into Beethoven without first tuning up.  The length of time and frequency of a warm-up is up to you and will depend on how much speaking you need to do.

There is more about using your voice effectively on our page non-verbal communication: face and voice .

A considerably amount of communication—some estimates suggest over 50%—is non-verbal. Tone of voice, pace and emphasis are all part of non-verbal communication.

However, your body language is also important. This includes how you stand, your facial expressions, the way you use your hands to emphasise your speech, and even whether and with whom you make eye contact.

There is more about how to use body language to communicate effectively in our page on Body Language . This includes considering how far away you are from your audience, and therefore whether you need to exaggerate your gestures to make them clearer.

The importance of congruence

Perhaps the most important aspect of effective communication is congruence .

For communication to be effective, your non-verbal communication needs to reinforce your words: the two must say the same thing. Non-verbal communication is much harder to disguise than verbal—if you see that someone’s body language is giving a different message from their words, it pays to listen to the non-verbal communication first as it is more likely to reflect their real views.

You may therefore need to put some thought into how you want to use body language and other non-verbal cues. This is particularly important if you are trying to get across a difficult or unwelcome message.

Continue to: Conversational Skills Verbal Communication Skills

See also: Networking Skills The Art of Tact and Diplomacy 7 Qualities of Good Speakers That Can Help You Be More Successful

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8 Effective Introductions and Powerful Conclusions

Learning objectives.

• Identify the functions of introductions and conclusions.
• Understand the key parts of an introduction and a conclusion.
• Explore techniques to create your own effective introductions and conclusions.

Introductions and conclusions can be challenging. One of the most common complaints novice public speakers have is that they simply don’t know how to start or end a speech. It may feel natural to start crafting a speech at the beginning, but it can be difficult to craft an introduction for something which doesn’t yet exist. Many times, creative and effective ideas for how to begin a speech will come to speakers as they go through the process of researching and organizing ideas. Similarly, a conclusion needs to be well considered and leave audience members with a sense of satisfaction.

In this chapter, we will explore why introductions and conclusions are important, and we will identify various ways speakers can create impactful beginnings and endings. There is not a “right” way to start or end a speech, but we can provide some helpful guidelines that will make your introductions and conclusions much easier for you as a speaker and more effective for your audience.

The Importance of an Introduction

The introduction of a speech is incredibly important because it needs to establish the topic and purpose, set up the reason your audience should listen to you and set a precedent for the rest of the speech.  Imagine the first day of a semester long class.  You will have a different perception of the course if the teacher is excited, creative and clear about what is to come then if the teacher recites to you what the class is about and is confused or disorganized about the rest of the semester.  The same thing goes for a speech. The introduction is an important opportunity for the speaker to gain the interest and trust of the audience.

Overall, an effective introduction serves five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and get them interested in what you have to say. While your audience may know you, this is your speeches’ first impression! One common incorrect assumption beginning speakers make that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen and care about what you are saying is a completely different challenge. Think to a time when you’ve tuned out a speaker because you were not interested in what they had to say or how they were saying it.  However, I’m sure you can also think of a time someone engaged you in a topic you wouldn’t have thought was interesting, but because of how they presented it or their energy about the subject, you were fascinated. As the speaker, you have the ability to engage the audience right away.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is critical for explaining the topic to the audience and justifying why they should care about it. The speaker needs to have an in-depth understanding of the specific focus of their topic and the goals they have for their speech. Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.” The specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier it will be both for you to develop your speech and your audience to understand your core point. To make sure you are developing a specific purpose, you should be able to complete the sentence: “I want my audience to understand…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the idea of credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them. As public speakers, we need to communicate to our audiences why we are credible speakers on a given topic. James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member.

The second factor of credibility noted by McCroskey and Teven is trustworthiness or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When the audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful.

Finally, caring/goodwill is the last factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As indicated by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This understanding means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Credibility relates directly to audience perception. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter to them.

Trustworthiness is the degree to which an audience member perceives a speaker as honest.

Caring/goodwill is the degree to which an audience member perceives a speaker as caring about the audience member.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. This relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Putting Together a Strong Introduction

Now that we have an understanding of the functions of an introduction, let’s explore the details of putting one together.  As with all aspects of a speech, these may change based on your audience, circumstance, and topic.  But this will give you a basic understanding of the important parts of an intro, what they do, and how they work together.

Attention Getting Device

An attention-getter is the device a speaker uses at the beginning of a speech to capture an audience’s interest and make them interested in the speech’s topic. Typically, there are four things to consider in choosing a specific attention-getting device:

• Topic and purpose of the speech
• Appropriateness or relevance to the audience

First, when selecting an attention-getting device is considering your speech topic and purpose. Ideally, your attention-getting device should have a relevant connection to your speech. Imagine if a speaker pulled condoms out of his pocket, yelled “Free sex!” and threw the condoms at the audience.  This act might gain everyone’s attention, but would probably not be a great way to begin a speech about the economy. Thinking about your topic because the interest you want to create needs to be specific to your subject.  More specifically, you want to consider the basic purpose of your speech. When selecting an attention getter, you want to make sure that you select one that corresponds with your basic purpose. If your goal is to entertain an audience, starting a speech with a quotation about how many people are dying in Africa each day from malnutrition may not be the best way to get your audience’s attention. Remember, one of the goals of an introduction is to prepare your audience for your speech . If your attention-getter differs drastically in tone from the rest of your speech the disjointedness may cause your audience to become confused or tune you out completely.

Possible Attention Getters

These will help you start brainstorming ideas for how to begin your speech.  While not a complete list, these are some of the most common forms of attention-getters:

• Reference to Current Events
• Historical Reference
• Startling Fact
• Rhetorical Question
• Hypothetical Situation
• Demonstration
• Personal Reference
• Reference to Audience
• Reference to Occasion

Second, when selecting an attention-getting device, you want to make sure you are being appropriate and relevant to your specific audience. Different audiences will have different backgrounds and knowledge, so you should keep your audience in mind when determining how to get their attention. For example, if you’re giving a speech on family units to a group of individuals over the age of sixty-five, starting your speech with a reference to the television show Gossip Girl may not be the best idea because the television show may not be relevant to that audience.

Finally, the last consideration involves the speech occasion. Different occasions will necessitate different tones or particular styles or manners of speaking. For example, giving a eulogy at a funeral will have a very different feel than a business presentation. This understanding doesn’t mean certain situations are always the same, but rather taking into account the details of your circumstances will help you craft an effective beginning to your speech.  When selecting an attention-getter, you want to make sure that the attention-getter sets the tone for the speech and situation.

Tones are particular styles or manners of speaking determined by the speech’s occasion.

Link to Topic

The link to the topic occurs when a speaker demonstrates how an attention-getting device relates to the topic of a speech. This presentation of the relationship works to transition your audience from the attention getter to the larger issue you are discussing.  Often the attention-getter and the link to the topic are very clear. But other times, there may need to be a more obvious connection between how you began your attention-getting device and the specific subject you are discussing.  You may have an amazing attention-getter, but if you can’t connect it to the main topic and purpose of your speech, it will not be as effective.

Significance

Once you have linked an attention-getter to the topic of your speech, you need to explain to your audience why your topic is important and why they should care about what you have to say. Sometimes you can include the significance of your topic in the same sentence as your link to the topic, but other times you may need to spell out in one or two sentences why your specific topic is important to this audience.

Thesis Statement

A thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. A strong, clear thesis statement is very valuable within an introduction because it lays out the basic goal of the entire speech. We strongly believe that it is worthwhile to invest some time in framing and writing a good thesis statement. You may even want to write a version of your thesis statement before you even begin conducting research for your speech in order to guide you. While you may end up rewriting your thesis statement later, having a clear idea of your purpose, intent, or main idea before you start searching for research will help you focus on the most appropriate material.

Preview of Speech

The final part of an introduction contains a preview of the major points to be covered by your speech. I’m sure we’ve all seen signs that have three cities listed on them with the mileage to reach each city. This mileage sign is an indication of what is to come. A preview works the same way. A preview foreshadows what the main body points will be in the speech. For example, to preview a speech on bullying in the workplace, one could say, “To understand the nature of bullying in the modern workplace, I will first define what workplace bullying is and the types of bullying, I will then discuss the common characteristics of both workplace bullies and their targets, and lastly, I will explore some possible solutions to workplace bullying.” In this case, each of the phrases mentioned in the preview would be a single distinct point made in the speech itself. In other words, the first major body point in this speech would examine what workplace bullying is and the types of bullying; the second major body point in this speech would discuss the characteristics of both workplace bullies and their targets; and lastly, the third body point in this speech would explore some possible solutions to workplace bullying.

Putting it all together

The importance of introductions often leads speakers to work on them first, attending to every detail. While it is good to have some ideas and notes about the intro, specifically the thesis statement, it is often best to wait until the majority of the speech is crafted before really digging into the crafting of the introduction.  This timeline may not seem intuitive, but remember, the intro is meant to introduce your speech and set up what is to come.  It is difficult to introduce something that you haven’t made yet.  This is why working on your main points first can help lead to an even stronger introduction.

Why Conclusions Matter

Willi Heidelbach – Puzzle2 – CC BY 2.0.

As public speaking professors and authors, we have seen many students give otherwise good speeches that seem to fall apart at the end. We’ve seen students end their three main points by saying things such as “OK, I’m done”; “Thank God that’s over!”; or “Thanks. Now what? Do I just sit down?” It’s understandable to feel relief at the end of a speech, but remember that as a speaker, your conclusion is the last chance you have to drive home your ideas. When a speaker opts to end the speech with an ineffective conclusion, or no conclusion at all, the speech loses the energy that’s been created, and the audience is left confused and disappointed. Instead of falling prey to emotional exhaustion, remind yourself to keep your energy up as you approach the end of your speech, and plan ahead so that your conclusion will be an effective one.

Of course, a good conclusion will not rescue a poorly prepared speech. Thinking again of the chapters in a novel, if one bypasses all the content in the middle, the ending often isn’t very meaningful or helpful. So to take advantage of the advice in this chapter, you need to keep in mind the importance of developing a speech with an effective introduction and an effective body. If you have these elements, you will have the foundation you need to be able to conclude effectively. Just as a good introduction helps bring an audience member into the world of your speech, and a good speech body holds the audience in that world, a good conclusion helps bring that audience member back to the reality outside of your speech.

In this section, we’re going to examine the functions fulfilled by the conclusion of a speech. A strong conclusion serves to signal the end of the speech and helps your listeners remember your speech.

Signals the End

The first thing a good conclusion can do is to signal the end of a speech. You may be thinking that showing an audience that you’re about to stop speaking is a “no brainer,” but many speakers don’t prepare their audience for the end. When a speaker just suddenly stops speaking, the audience is left confused and disappointed. Instead, we want to make sure that audiences are left knowledgeable and satisfied with our speeches. In the next section, we’ll explain in great detail about how to ensure that you signal the end of your speech in a manner that is both effective and powerful.

Aids Audience’s Memory of Your Speech

The second reason for a good conclusion stems out of some research reported by the German psychologist Hermann Ebbinghaus back in 1885 in his book Memory: A Contribution to Experimental Psychology (Ebbinghaus, 1885). Ebbinghaus proposed that humans remember information in a linear fashion, which he called the serial position effect. He found an individual’s ability to remember information in a list (e.g. a grocery list, a chores list, or a to-do list) depends on the location of an item on the list. Specifically, he found that items toward the top of the list and items toward the bottom of the list tended to have the highest recall rates. The serial position effect finds that information at the beginning of a list (primacy) and information at the end of the list (recency) are easier to recall than information in the middle of the list.

So what does this have to do with conclusions? A lot! Ray Ehrensberger wanted to test Ebbinghaus’ serial position effect in public speaking. Ehrensberger created an experiment that rearranged the ordering of a speech to determine the recall of information (Ehrensberger, 1945). Ehrensberger’s study reaffirmed the importance of primacy and recency when listening to speeches. In fact, Ehrensberger found that the information delivered during the conclusion (recency) had the highest level of recall overall.

Steps of a Conclusion

Matthew Culnane – Steps – CC BY-SA 2.0.

In the previous sections, we discussed the importance a conclusion has on a speech. In this section, we’re going to examine the three steps to building an effective conclusion.

Restatement of the Thesis

Restating a thesis statement is the first step to a powerful conclusion. As we explained earlier, a thesis statement is a short, declarative sentence that states the purpose, intent, or main idea of a speech. When we restate the thesis statement at the conclusion of our speech, we’re attempting to reemphasize what the overarching main idea of the speech has been. Suppose your thesis statement was, “I will analyze Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” You could restate the thesis in this fashion at the conclusion of your speech: “In the past few minutes, I have analyzed Barack Obama’s use of lyricism in his July 2008 speech, ‘A World That Stands as One.’” Notice the shift in tense. The statement has gone from the future tense (this is what I will speak about) to the past tense (this is what I have spoken about). Restating the thesis in your conclusion reminds the audience of the main purpose or goal of your speech, helping them remember it better.

Review of Main Points

After restating the speech’s thesis, the second step in a powerful conclusion is to review the main points from your speech. One of the biggest differences between written and oral communication is the necessity of repetition in oral communication. When we preview our main points in the introduction, effectively discuss and make transitions to our main points during the body of the speech, and review the main points in the conclusion, we increase the likelihood that the audience will retain our main points after the speech is over.

In the introduction of a speech, we deliver a preview of our main body points, and in the conclusion, we deliver a review . Let’s look at a sample preview:

In order to understand the field of gender and communication, I will first differentiate between the terms biological sex and gender. I will then explain the history of gender research in communication. Lastly, I will examine a series of important findings related to gender and communication.

In this preview, we have three clear main points. Let’s see how we can review them at the conclusion of our speech:

Today, we have differentiated between the terms biological sex and gender, examined the history of gender research in communication, and analyzed a series of research findings on the topic.

In the past few minutes, I have explained the difference between the terms “biological sex” and “gender,” discussed the rise of gender research in the field of communication, and examined a series of groundbreaking studies in the field.

Notice that both of these conclusions review the main points initially set forth. Both variations are equally effective reviews of the main points, but you might like the linguistic turn of one over the other. Remember, while there is a lot of science to help us understand public speaking, there’s also a lot of art as well. You are always encouraged to choose the wording that you think will be most effective for your audience.

Concluding Device

The final part of a powerful conclusion is the concluding device. A concluding device is a final thought you want your audience members to have when you stop speaking. It also provides a definitive sense of closure to your speech. One of the authors of this text often makes an analogy between a gymnastics dismount and the concluding device in a speech. Just as a gymnast dismounting the parallel bars or balance beam wants to stick the landing and avoid taking two or three steps, a speaker wants to “stick” the ending of the presentation by ending with a concluding device instead of with, “Well, umm, I guess I’m done.” Miller observed that speakers tend to use one of ten concluding devices when ending a speech (Miller, 1946). The rest of this section is going to examine these ten concluding devices and one additional device that we have added.

Conclude with a Challenge

The first way that Miller found that some speakers end their speeches is with a challenge. A challenge is a call to engage in some activity that requires a special effort. In a speech on the necessity of fund-raising, a speaker could conclude by challenging the audience to raise 10 percent more than their original projections. In a speech on eating more vegetables, you could challenge your audience to increase their current intake of vegetables by two portions daily. In both of these challenges, audience members are being asked to go out of their way to do something different that involves effort on their part.

Conclude with a Quotation

A second way you can conclude a speech is by reciting a quotation relevant to the speech topic. When using a quotation, you need to think about whether your goal is to end on a persuasive note or an informative note. Some quotations will have a clear call to action, while other quotations summarize or provoke thought. For example, let’s say you are delivering an informative speech about dissident writers in the former Soviet Union. You could end by citing this quotation from Alexander Solzhenitsyn: “A great writer is, so to speak, a second government in his country. And for that reason, no regime has ever loved great writers” (Solzhenitsyn, 1964). Notice that this quotation underscores the idea of writers as dissidents, but it doesn’t ask listeners to put forth the effort to engage in any specific thought process or behavior. If, on the other hand, you were delivering a persuasive speech urging your audience to participate in a very risky political demonstration, you might use this quotation from Martin Luther King Jr.: “If a man hasn’t discovered something that he will die for, he isn’t fit to live” (King, 1963). In this case, the quotation leaves the audience with the message that great risks are worth taking, that they make our lives worthwhile, and that the right thing to do is to go ahead and take that great risk.

Conclude with a Summary

When a speaker ends with a summary, they are simply elongating the review of the main points. While this may not be the most exciting concluding device, it can be useful for information that was highly technical or complex or for speeches lasting longer than thirty minutes. Typically, for short speeches (like those in your class), this summary device should be avoided.

Conclude by Visualizing the Future

The purpose of a conclusion that refers to the future is to help your audience imagine the future you believe can occur. If you are giving a speech on the development of video games for learning, you could conclude by depicting the classroom of the future where video games are perceived as true learning tools and how those tools could be utilized. More often, speakers use visualization of the future to depict how society would be, or how individual listeners’ lives would be different if the speaker’s persuasive attempt worked. For example, if a speaker proposes that a solution to illiteracy is hiring more reading specialists in public schools, the speaker could ask her or his audience to imagine a world without illiteracy. In this use of visualization, the goal is to persuade people to adopt the speaker’s point of view. By showing that the speaker’s vision of the future is a positive one, the conclusion should help to persuade the audience to help create this future.

Conclude with an Appeal for Action

Probably the most common persuasive concluding device is the appeal for action or the call to action. In essence, the appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking. When a speaker concludes by asking the audience “to do” or “to think” in a specific manner, the speaker wants to see an actual change. Whether the speaker appeals for people to eat more fruit, buy a car, vote for a candidate, oppose the death penalty, or sing more in the shower, the speaker is asking the audience to engage in action.

One specific type of appeal for action is the immediate call to action. Whereas some appeals ask for people to engage in behavior in the future, an immediate call to action asks people to engage in behavior right now. If a speaker wants to see a new traffic light placed at a dangerous intersection, he or she may conclude by asking all the audience members to sign a digital petition right then and there, using a computer the speaker has made available ( http://www.petitiononline.com ). Here are some more examples of immediate calls to action:

• In a speech on eating more vegetables, pass out raw veggies and dip at the conclusion of the speech.
• In a speech on petitioning a lawmaker for a new law, provide audience members with a prewritten e-mail they can send to the lawmaker.
• In a speech on the importance of using hand sanitizer, hand out little bottles of hand sanitizer and show audience members how to correctly apply the sanitizer.
• In a speech asking for donations for a charity, send a box around the room asking for donations.

These are just a handful of different examples we’ve seen students use in our classrooms to elicit an immediate change in behavior. These immediate calls to action may not lead to long-term change, but they can be very effective at increasing the likelihood that an audience will change behavior in the short term.

Conclude by Inspiration

By definition, the word inspire means to affect or connect with someone emotionally. Both affect and arouse have strong emotional connotations. The ultimate goal of an inspiration concluding device is similar to an “appeal for action,” but the ultimate goal is more lofty or ambiguous. The goal is to stir someone’s emotions in a specific manner. Maybe a speaker is giving an informative speech about the prevalence of domestic violence in our society today. That speaker could end the speech by reading Paulette Kelly’s powerful poem “I Got Flowers Today.” “I Got Flowers Today” is a poem that evokes strong emotions because it’s about an abuse victim who received flowers from her abuser every time she was victimized. The poem ends by saying, “I got flowers today… Today was a special day. It was the day of my funeral. Last night he killed me” (Kelly, 1994).

Conclude with Advice

The next concluding device is one that should be used primarily by speakers who are recognized as expert authorities on a given subject. Advice is a speaker’s opinion about what should or should not be done. The problem with opinions is that everyone has one, and one person’s opinion is not necessarily any more correct than another’s. There needs to be a really good reason for your opinion. Your advice should matter to your audience. If, for example, you are an expert in nuclear physics, you might conclude a speech on energy by giving advice about the benefits of nuclear energy.

Conclude by Proposing a Solution

Another way a speaker can conclude a speech powerfully is to offer a solution to the problem discussed within a speech. For example, perhaps a speaker has been discussing the problems associated with the disappearance of art education in the United States. The speaker could then propose a solution for creating more community-based art experiences for school children as a way to fill this gap. Although this can be a compelling conclusion, a speaker must ask themselves whether the solution should be discussed in more depth as a stand-alone main point within the body of the speech so that audience concerns about the proposed solution may be addressed.

Conclude with a Question

Another way you can end a speech is to ask a rhetorical question that forces the audience to ponder an idea. Maybe you are giving a speech on the importance of the environment, so you end the speech by saying, “Think about your children’s future. What kind of world do you want them raised in? A world that is clean, vibrant, and beautiful—or one that is filled with smog, pollution, filth, and disease?” Notice that you aren’t asking the audience to verbally or nonverbally answer the question. The goal of this question is to force the audience into thinking about what kind of world they want for their children.

Conclude with a Reference to Audience

The last concluding device discussed by Miller (1946) was a reference to one’s audience. This concluding device is when a speaker attempts to answer the audience question, “What’s in it for me?” The goal of this concluding device is to spell out the direct benefits a behavior or thought change has for audience members. For example, a speaker talking about stress reduction techniques could conclude by listing all the physical health benefits stress reduction offers (e.g. improved reflexes, improved immune system, improved hearing, reduction in blood pressure). In this case, the speaker is spelling out why audience members should care. They’re telling the audience what’s in it for them!

Connect to your Introduction

Finally, one tactic a speaker often uses is to link the introduction of the speech to the conclusion.  For example, if you began your speech with a quotation, your conclusion may refer back to that person’s words in respect to what your audience has learned throughout your speech.  While not always necessary, linking back to your introduction can provide a feeling of coming full circle for your audience.  The repetitive nature can also help aid in remembering your speech and topic.  However, you don’t want to just repeat. Instead, you want to utilize similar aspects of your attention getter to illustrate growth or movement from the beginning of your speech to the end.

A concluding device is a final thought you want your audience members to have when you stop speaking.

A challenge is a call to engage in some activity that requires special effort.

An  appeal for action occurs when a speaker asks their audience to engage in a specific behavior or change in thinking.

An immediate call to action asks people to engage in behavior right now.

Inspire means to affect or connect with someone emotionally.

Advice is a speaker’s opinion about what should or should not be done.

Informative versus Persuasive Conclusions

As you read through the ten possible ways to conclude a speech, hopefully, you noticed that some of the methods are more appropriate for persuasive speeches and others are more appropriate for informative speeches. To help you choose appropriate conclusions for informative, persuasive, or entertaining speeches, we’ve created a table to help you quickly identify suitable concluding devices.

Your Speech Purpose and Concluding Devices

Ebbinghaus, H. (1885). Memory: A contribution to experimental psychology [Online version]. Retrieved from http://psychclassics.yorku.ca/Ebbinghaus/index.htm .

Ehrensberger, R. (1945). An experimental study of the relative effectiveness of certain forms of emphasis in public speaking. Speech Monographs, 12 , 94–111. doi: 10.1080/03637754509390108.

Kelly, P. (1994). I got flowers today. In C. J. Palmer & J. Palmer, Fire from within . Painted Post, NY: Creative Arts & Science Enterprises.

King, M. L. (1963, June 23). Speech in Detroit. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 760.

Miller, E. (1946). Speech introductions and conclusions. Quarterly Journal of Speech, 32 , 181–183.

Solzhenitsyn, A. (1964). The first circle. New York: Harper & Row. Cited in Bartlett, J., & Kaplan, J. (Eds.), Bartlett’s familiar quotations (6th ed.). Boston, MA: Little, Brown & Co., p. 746.

Stand up, Speak out Copyright © 2017 by Josh Miller; Marnie Lawler-Mcdonough; Megan Orcholski; Kristin Woodward; Lisa Roth; and Emily Mueller is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

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5 Ways to Establish Your Credibility in a Speech

Establishing credibility during a speech doesn't have to be difficult.

Jessica A. Kent

If you’ve ever given a speech or a presentation, you’re probably familiar with the most popular advice: Have a clear thesis. Know your audience. Write out your key talking points on note cards. Be aware of your body language. Practice, practice, practice.

But there’s one element of delivering a speech that you must include to increase both your audience’s engagement and your subject level authority: credibility. Building credibility will help you gain trust and boost your impact. 

To make your public speaking more effective, here are five ways to build credibility with your audience that will increase trust, engagement, and impact.

What is Credibility?

We evaluate other people’s credibility every day. You may hear lawyers in courtrooms ask if a witness is credible. And in a time where fake news abounds, we ask about the credibility of websites, TV personalities, and commentators.

At the heart of credibility is believability. It is essentially asking, “Can this person be believed?” Credibility not only means believing that what someone says is true, but trusting them as well. You don’t trust your family member’s medical advice to be credible, but you trust your doctor’s. 

It’s the same thing with public speaking. You must have credibility when delivering your speech and your audience must see you as trustworthy and believable. Credibility is a two-way street: You can present yourself as credible, but your audience also has to believe your credibility as well.

The Importance of Building Credibility with Your Audience

Here are a few reasons why building credibility is so important while delivering a speech or talk.

Attention and engagement : If audience members view you as credible, they are more likely to be engaged in listening to you.  Polls show that those who trust leaders have six times the engagement than those who don’t . Listeners will  pay more attention to you, which allows you to make more of an impact.

Call to action : Credibility helps your audience take you seriously and will convince them to consider the argument you’re trying to prove or to the information you’re teaching. They’ are also more likely to act on the information, or respond to your call to action. Additionally, personalization and speaking directly to your audience’s needs can boost audience response to call to action by more than 200% .

Perceived authority and future engagement : If your audience sees you as a credible and authoritative source on the subject, they’ll be more likely to engage with your work further. 68% of people see someone who has expertise in their field as a thought leader and this leverage will help you continue to increase your prestige and influence.

The Elements of Speaker Credibility

The first element of speaker credibility is not only the knowledge a speaker shares, but also how they gained that knowledge.

For example, if someone was presenting about the impact of community health programs and had spent years working to develop community programs, the audience would believe the speaker’s credibility  due to their  knowledge gained by experience. 

However, if you do not have this experience and are presenting on a newly-learned topic, you can prove your credibility in other ways. A speaker can raise their credibility by explaining the research they did to prepare the speech, using data points to prove their thesis in the speech, and citing examples to fortify their argument. Showing that you invested time and effort to learn about a topic gives you the credibility to talk about it and can serve to increase your audience’s trust.

In Aristotle’s Rhetoric , he argues that one of the elements that contribute to a speaker’s “mode of persuasion” is their character. A speaker’s confidence, body language, engagement with the audience, positive tone, upbeat attitude, and care with which they share their subject matter can do as much to establish credibility as knowledge and examples.

Explore our Communication Professional & Executive Development courses.

5 Ways You Can Establish Credibility During Your Presentation

What are some ways to build your credibility so your audience trusts you as a speaker and source for information? These five tips will prepare you to have a credible impact when you deliver your speech.

1. Talk about yourself, your interests, and why you’re qualified.

One of the ways to establish credibility in your speech is to tell your audience why they should trust you to teach or inform them about a particular topic. Introduce yourself at the beginning and explain why you’re an authority on the given subject. You can offer examples of your past successes in the field, your educational background, and why you are personally invested in the topic. 

Studies have shown that those who are aware of an author or speaker’s credentials perceive them to “ have a higher level of expertise and their information to be more credible .” Having an interest in, family connection to, or qualifications for the topic you’re speaking about increases your credibility.

2. Connect to your audience by speaking to them and their needs, and offer them a new way of thinking.

Audiences  want to know what they’re going to get out of your talk. Consider how you’ll teach them something new, offer new strategies to take back to their workplace, or challenge them to look at the world in a different way. 

If your audience knows very little about the topic, use language that is easy to understand to make the information more accessible. 

Using “you” when addressing an audience is also proven to be an effective way to connect. This type of personalized engagement with the audience will show that you care about them and what they take away from the talk.

3. Cite sources, show data, and tell stories.

As with any research paper, study, or article, using sources to reinforce what you’re saying gives you credibility because another expert’s credibility is backing you up. For example, if you’re giving a speech on the benefits of technology in the medical field, citing studies that have already proven its benefits will help your audience be more willing to believe your argument. It also shows that you’ve done your research, and you’re placing your topic amidst an ongoing conversation. Additionally, telling a story increases audience retention by upwards of 70% .

4. Use open and friendly body language, take your time speaking, and make eye contact.

Studies show that upwards of 90% of what someone communicates is through their body language. We’ve all experienced situations where we’re more inclined to engage with someone who makes eye contact, has a friendly tone, faces us directly, and has a confident stance. 

The same should be true for public speaking. The way you portray yourself while delivering your speech can help boost your credibility, and an audience will be more responsive to someone who portrays themselves as confident and approachable.

5. Offer to take questions at the end.

Listening to and answering  questions at the end of your speech or presentation can be another chance to demonstrate your credibility with your audience. If asked, you can elaborate on the content you spoke about, talk about the research you conducted, and tell more stories that relate to your topic. It’s also a more informal time where you can further connect with individuals in the audience.

How Harvard Can Help with Your Public Speaking

Whether you’re preparing a speech to give in a class, compiling a presentation for coworkers or stakeholders, or planning your first TED Talk, Harvard can help you accomplish your public speaking goals with classes offered through Harvard’s Division of Continuing Education Professional & Executive Development.

If you want to learn ways to gain credibility during your speech and better connect with your audience, our course “ Communication Strategies: Presenting with Impact ” can help.

Centering around oral presentations and small group activities, this course can help you not only craft and deliver a speech, but can teach you how to inject credibility into that speech so that you build trust with your audience. Learning how to effectively communicate to your audience in both words, body language, and narrative style is a key skill that everyone — especially business professionals — should possess.

Commit to being a better public speaker and communicator today by learning more about the course here .

Explore all Harvard DCE Professional & Executive Development courses.

About the Author

Jessica A. Kent is a freelance writer based in Boston, Mass. and a Harvard Extension School alum. Her digital marketing content has been featured on Fast Company, Forbes, Nasdaq, and other industry websites; her essays and short stories have been featured in North American Review, Emerson Review, Writer’s Bone, and others.

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9.1 The Importance of an Introduction

Learning objectives.

• Explain the general length of an introduction.
• List and explain the five basic functions of an introduction.
• Understand how to use three factors of credibility in an introduction.

Brian Indrelunas – enter at your own risk – CC BY-NC 2.0.

The introduction for a speech is generally only 10 to 15 percent of the entire time the speaker will spend speaking. This means that if your speech is to be five minutes long, your introduction should be no more than forty-five seconds. If your speech is to be ten minutes long, then your introduction should be no more than a minute and a half. Unfortunately, that 10 to 15 percent of your speech can either make your audience interested in what you have to say or cause them to tune out before you’ve really gotten started. Overall, a good introduction should serve five functions. Let’s examine each of these.

Gain Audience Attention and Interest

The first major purpose of an introduction is to gain your audience’s attention and make them interested in what you have to say. One of the biggest mistakes that novice speakers make is to assume that people will naturally listen because the speaker is speaking. While many audiences may be polite and not talk while you’re speaking, actually getting them to listen to what you are saying is a completely different challenge. Let’s face it—we’ve all tuned someone out at some point because we weren’t interested in what they had to say. If you do not get the audience’s attention at the outset, it will only become more difficult to do so as you continue speaking. We’ll talk about some strategies for grabbing an audience’s attention later on in this chapter.

State the Purpose of Your Speech

The second major function of an introduction is to reveal the purpose of your speech to your audience. Have you ever sat through a speech wondering what the basic point was? Have you ever come away after a speech and had no idea what the speaker was talking about? An introduction is important because it forces the speaker to be mindfully aware of explaining the topic of the speech to the audience. If the speaker doesn’t know what her or his topic is and cannot convey that topic to the audience, then we’ve got really big problems! Robert Cavett, the founder of the National Speaker’s Association, used the analogy of a preacher giving a sermon when he noted, “When it’s foggy in the pulpit, it’s cloudy in the pews.”

As we discussed in Chapter 6 “Finding a Purpose and Selecting a Topic” , the specific purpose is the one idea you want your audience to remember when you are finished with your speech. Your specific purpose is the rudder that guides your research, organization, and development of main points. The more clearly focused your purpose is, the easier your task will be in developing your speech. In addition, a clear purpose provides the audience with a single, simple idea to remember even if they daydream during the body of your speech. To develop a specific purpose, you should complete the following sentence: “I want my audience to understand that…” Notice that your specific speech purpose is phrased in terms of expected audience responses, not in terms of your own perspective.

Establish Credibility

One of the most researched areas within the field of communication has been Aristotle’s concept of ethos or credibility. First, and foremost, the concept of credibility must be understood as a perception of receivers. You may be the most competent, caring, and trustworthy speaker in the world on a given topic, but if your audience does not perceive you as credible, then your expertise and passion will not matter. As public speakers, we need to make sure that we explain to our audiences why we are credible speakers on a given topic.

James C. McCroskey and Jason J. Teven have conducted extensive research on credibility and have determined that an individual’s credibility is composed of three factors: competence, trustworthiness, and caring/goodwill (McCroskey & Teven, 1999). Competence is the degree to which a speaker is perceived to be knowledgeable or expert in a given subject by an audience member. Some individuals are given expert status because of positions they hold in society. For example, Dr. Regina Benjamin, the US Surgeon General, is expected to be competent in matters related to health and wellness as a result of being the United States’ top physician.

Figure 9.1 Regina Benjamin

Source: Photo by Lawrence Jackson, White House photographer, http://www.whitehouse.gov/assets/images/surgeon_general-0075.jpg .

But what if you do not possess a fancy title that lends itself to established competence? You need to explain to the audience why you are competent to speak on your topic. Keep in mind that even well-known speakers are not perceived as universally credible. US Surgeon General Regina Benjamin may be seen as competent on health and wellness issues, but may not be seen as a competent speaker on trends in Latin American music or different ways to cook summer squash. Like well-known speakers, you will need to establish your credibility on each topic you address, so establishing your competence about the energy efficiency of furnace systems during your informative speech does not automatically mean you will be seen as competent on the topic of organ donation for your persuasive speech.

The second factor of credibility noted by McCroskey and Teven is trustworthiness , or the degree to which an audience member perceives a speaker as honest. Nothing will turn an audience against a speaker faster than if the audience believes the speaker is lying. When an audience does not perceive a speaker as trustworthy, the information coming out of the speaker’s mouth is automatically perceived as deceitful. The speaker could be 100 percent honest, but the audience will still find the information suspect. For example, in the summer of 2009, many Democratic members of Congress attempted to hold public town-hall meetings about health care. For a range of reasons, many of the people who attended these town-hall meetings refused to let their elected officials actually speak because the audiences were convinced that the Congressmen and Congresswomen were lying.

In these situations, where a speaker is in front of a very hostile audience, there is little a speaker can do to reestablish that sense of trustworthiness. These public town-hall meetings became screaming matches between the riled-up audiences and the congressional representatives. Some police departments actually ended up having to escort the representatives from the buildings because they feared for their safety. Check out this video from CNN.com to see what some of these events actually looked like: http://www.cnn.com/video/#/video/bestoftv/2009/08/07/ldt.sylvester.town.hall.cnn?iref=videosearch . We hope that you will not be in physical danger when you speak to your classmates or in other settings, but these incidents serve to underscore how important speaker trustworthiness is across speaking contexts.

Caring/goodwill is the final factor of credibility noted by McCroskey and Teven. Caring/goodwill refers to the degree to which an audience member perceives a speaker as caring about the audience member. As noted by Wrench, McCroskey, and Richmond, “If a receiver does not believe that a source has the best intentions in mind for the receiver, the receiver will not see the source as credible. Simply put, we are going to listen to people who we think truly care for us and are looking out for our welfare” (Wrench, McCroskey & Richmond, 2008). As a speaker, then, you need to establish that your information is being presented because you care about your audience and are not just trying to manipulate them. We should note that research has indicated that caring/goodwill is the most important factor of credibility. This means that if an audience believes that a speaker truly cares about the audience’s best interests, the audience may overlook some competence and trust issues.

Provide Reasons to Listen

The fourth major function of an introduction is to establish a connection between the speaker and the audience, and one of the most effective means of establishing a connection with your audience is to provide them with reasons why they should listen to your speech. The idea of establishing a connection is an extension of the notion of caring/goodwill. In the chapters on Language and Speech Delivery, we’ll spend a lot more time talking about how you can establish a good relationship with your audience. However, this relationship starts the moment you step to the front of the room to start speaking.

Instead of assuming the audience will make their own connections to your material, you should explicitly state how your information might be useful to your audience. Tell them directly how they might use your information themselves. It is not enough for you alone to be interested in your topic. You need to build a bridge to the audience by explicitly connecting your topic to their possible needs.

Preview Main Ideas

The last major function of an introduction is to preview the main ideas that your speech will discuss. A preview establishes the direction your speech will take. We sometimes call this process signposting because you’re establishing signs for audience members to look for while you’re speaking. In the most basic speech format, speakers generally have three to five major points they plan on making. During the preview, a speaker outlines what these points will be, which demonstrates to the audience that the speaker is organized.

A study by Baker found that individuals who were unorganized while speaking were perceived as less credible than those individuals who were organized (Baker, 1965). Having a solid preview of the information contained within one’s speech and then following that preview will definitely help a speaker’s credibility. It also helps your audience keep track of where you are if they momentarily daydream or get distracted.

Key Takeaways

• Introductions are only 10–15 percent of one’s speech, so speakers need to make sure they think through the entire introduction to ensure that they will capture an audience. During an introduction, speakers attempt to impart the general and specific purpose of a speech while making their audience members interested in the speech topic, establishing their own credibility, and providing the audience with a preview of the speech structure.
• A speaker’s perceived credibility is a combination of competence, trustworthiness, and caring/goodwill. Research has shown that caring/goodwill is probably the most important factor of credibility because audiences want to know that a speaker has their best interests at heart. At the same time, speakers should strive to be both competent and honest while speaking.
• What are the five basic functions of an introduction? Discuss with your classmates which purpose you think is the most important. Why?
• Why is establishing a relationship with one’s audience important? How do you plan on establishing a relationship with your audience during your next speech?
• Of the three factors of credibility, which do you think is going to be hardest to establish with your peers during your next speech? Why? What can you do to enhance your peers’ perception of your credibility?

Baker, E. E. (1965). The immediate effects of perceived speaker disorganization on speaker credibility and audience attitude change in persuasive speaking. Western Speech, 29 , 148–161.

McCroskey, J. C., & Teven, J. J. (1999). Goodwill: A reexamination of the construct and its measurement. Communication Monographs, 66 , 90–103.

Wrench, J. S., McCroskey, J. C., & Richmond, V. P. (2008). Human communication in everyday life: Explanations and applications . Boston, MA: Allyn & Bacon, pp. 33–34.

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