case study title about social media

20 Best Social Media Marketing Case Study Examples

How would you like to read the best social media marketing case studies ever published?

More importantly, how would you like to copy the best practices in social media marketing that are based on real-world examples and not just theory?

Below, you’ll find a list of the top 20 social media case study examples along with the results and key findings. By studying these social media marketing studies and applying the lessons learned on your own accounts, you can hopefully achieve similar results.

Table of Contents

Social Media Case Study Examples

793,500+ impressions for semrush on twitter  – walker sands social media case study.

The case study shows how Walker Sands implemented a premium Twitter microcontent program for Semrush, a global leader in digital marketing software. Semrush needed a strategic social media marketing partner to help distinguish its brand from competitors, drive a higher engagement rate among its target audience, and build brand loyalty. In this case study, you’ll find out how the social strategy focused on three things: using humor, embedding the brand in trending conversations, and focusing on the audience’s interests over marketing messages. The result was an increase of more than 793,500 impressions, 34,800 engagements, and a 4.4% average engagement rate.

Viral Oreo Super Bowl Tweet  – Social Media Case Study

This is a popular case study to learn valuable insights for B2C marketing. During Super Bowl XLVII, the lights went out in the football stadium and the Oreo brand went viral with a single tweet that said “Power out? No problem. You can still dunk in the dark.” Read the historical account of that famous social media marketing moment from the people who lived through it so you can gather ideas on how to be better prepared for future social media campaigns that you can take advantage of in real-time.

Facebook Posting Strategy That Lead to 3X Reach & Engagement  – Buffer Social Media Case Study

In this social media case study example, you’ll find out how Buffer cut its Facebook posting frequency by 50% but increased the average weekly reach and engagement by 3X. Hint: The strategy had to do with creating fewer, better-quality posts, that were aimed at gaining higher engagement.

Achieving a 9 Million Audience by Automating Pinterest SEO  – Social Media Case Study

This is a good social media marketing case study for marketers who use Pinterest. Discover how Chillital went from 0 to 9 million engaged audience members and 268 million impressions. You’ll learn about the step-by-step research process of finding where your audience lives and breathes content, get a detailed analysis of how the author used Pinterest to generate brand awareness, and learn about using community-driven content promotion to scale social media results.

5X Increase In App Installs from TikTok  – Bumble Social Media Case Study

With the use of TikTok on the rise, social media case studies are now being shared about how to get the most value out of marketing on this platform. This one, in particular, is good to read because it explains how Bumble, a dating app, used TikTok more effectively by following the mantra, “Don’t Make Ads, Make TikToks”. This case study in social media marketing resulted in a 5X increase in app installs and a 64% decrease in cost-per-registration.

330% Increase In Reach for the Make a Wish Foundation – Disney Social Media Case Study

Check out this case study to find out how the Make-A-Wish Foundation increased its social media reach, audience, and engagement by partnering with Disney in a Share Your Ears campaign. The strategy was simple: ask people to take a photo of themselves wearing Mickey Mouse ears, post it on social media with the hashtag #ShareYouEars, and a $5 donation would be made to Make-A-Wish. The results were unbelievable with over 1.7 million posted photos and 420 million social media impressions. This led to a 15% audience increase on Facebook and a 13% audience increase on Instagram with a total increase of 330% in social media reach and a 554% increase in engagement during the campaign.

How 3 Schools Used Social Media Advertising to Increase Website Traffic & Applications – Social Media Case Study

This example includes three of the best social media case studies from Finalsite, a marketing agency for educational institutions. It shows the power of social media advertising to increase website traffic and enrollment. One case study, in particular, shows how a limited budget of $350 per month increased website sessions by 515%, more than 2,200 clicks on the apply button for a study abroad application, 2,419 views on the request information page, and 575 views on the application process page.

Client Case Studies – LYFE Marketing Social Media Case Study

LYFE Marketing is a social media management company that helps clients gain new customers, generate sales, and increase brand exposure online. This page includes several of its top social media marketing case studies along with the approach and key results from each campaign. It’s packed with screenshots of the social media posts and engagement metrics so you can understand how each strategy worked for success, and get inspiration for your own campaigns.

3X Leads for a Local Business – Vertex Marketing Social Media Case Study

This is a good case study about finding the right balance between organic reach with social media posts and paid reach with social media marketing ads. You’ll find out how Vertex Marketing helped a local kitchen and bath remodeling business increase the number of leads by 3X. As for the return on investment (ROI) for this campaign, each lead for the client was worth about $10,000. The result was 6,628 audience reach, $12.43 average cost per conversion, and 18 conversions.

235% Increase In Conversions with Facebook Ads Funnel – Marketing 360 Social Media Case Study

This is one of Marketing 360’s case study examples that demonstrates the effectiveness of a Facebook ads sales funnel for B2B marketing. An ads funnel is a series of social media advertisements that target a specific audience at each stage of the buyer’s journey. By mapping out the buyer’s journey and creating a social media marketing ad campaign for each stage, you can guide new leads through the sales funnel and turn them into paying customers. This case study resulted in a 235% increase in conversions for a truck lift manufacturer.

15% Increase In Social Media Followers In 6 Months – Hootsuite Social Media Case Study

This is one of the best social media marketing case studies available online for businesses in the hospitality industry. Find out how Meliá Hotels International incorporated social media directly into its business model, both as a channel for client communication and as a platform to listen and learn about client needs and preferences. As a result, Meliá Hotel’s social media following grew from 5 million to 6 million in six months; an increase of more than 15%.

The Impact of Social Signals On SEO – Fat Stacks Social Media Case Study

This is a good case study for understanding the effect social media can have on SEO. By building links for a web page on social media channels like Facebook, Twitter, Pinterest, LinkedIn, etc, the rankings for long tail keywords improved in Google’s search engine.

96 Link Clicks for a Vacation Rental – Maria Peagler Social Media Case Study

As the title of this social media case study example suggests, you’ll learn how Maria Peagler helped a vacation rental get 96 clicks out of 3,274 audience reach on a single Facebook ad; about a 2.9% click-through rate (CTR). What’s most important about this B2C example is those clicks were of the highest quality the client could receive because Maria dug into the analytics to find out the best time during the day to post the ad and the perfect age groups to target while also using specific language to only drive clicks that would more likely convert.

Vienna Tourist Board Uses an Instagram Wall to Attract Tourists – Walls.io Social Media Case Study

Inside this case study, you’ll find out how the City of Vienna uses a simple social media content aggregator to display its Instagram feed on the website. This basic marketing strategy harnesses the power of user-generated content to gain more followers and keep in touch with previous visitors to increase brand awareness and repeat visits.

Complete Instagram Marketing Strategy for Sixthreezero – Vulpine Interactive Social Media Case Study

This is an in-depth case study on social media marketing with Instagram. You’ll discover how Vulpine Interactive was able to turn an existing, unmanaged account into a strong company asset for Sixthreezero, a bicycling company that uses ecommerce to drive sales. There was a lot of strategy and planning that went into growing the account by 39%, increasing website traffic from Instagram by over 300%, and achieving 77,659 total engagements. Inside, you’ll get the complete social strategy, tactics, key performance indicators (KPIs), and results

Twitter Marketing Success Stories – Social Media Case Study

If you’re looking for social media case study examples for Twitter using both organic and paid ads, then this page has everything you need. It includes Twitter’s top marketing success stories for you to get new ideas for your own B2C and B2B marketing campaigns.

How 3 Big Brands Use Pinterest for Marketing – SmartInsights Social Media Case Study

This is a case study page by SmartInsights with an overview of how 3 big brands use Pinterest for marketing. Although it’s a quick read, you can learn some valuable tactics that Nordstrom, Sephora, and Petplan are using to market their brands on this social media platform.

25+ TikTok Social Campaign Results – Chatdesk Social Media Case Study

If you’re looking for the best social media case studies for TikTok, then this list by Chatdesk is an excellent resource. It includes more than 25 examples from big brands like Starbucks, Redbull, Spikeball, Crocs, Guess Jeans, and Gym Shark. Give it a read to find out exactly how these brands use TikTok effectively to scale their businesses.

Reddit for Business: Meet Your Maker – Social Media Case Study

Want to learn how to use Reddit to market your business online? This new social media marketing case study page by Reddit called “Meet Your Maker” showcases the people behind some of the most innovative and creative brand activations on our platform. Examples include campaigns by Adobe, Capcom, and noosa Yoghurt.

How Boston University Uses Snapchat to Engage with Students – Social Media Case Study

With more than 75% of college students using Snapchat on a daily basis, it became clear that Boston University had to make this platform a primary marketing channel. This social media case study outlines all of the top strategies Boston University uses to connect with prospective and current students.

Now, if you’re looking for more digital marketing ideas, then make sure to check out these other related guides:  SEO case studies with data on improving organic search engine optimization, PPC case studies  for paid search examples, email marketing case studies , affiliate marketing case studies , content marketing case studies , and general digital marketing case studies .

What Is a Social Media Case Study?

A social media case study is an in-depth study of social media marketing in a real-world context. It can focus on one social media tactic or a group of social media strategies to find out what works in social media marketing to promote a product or service.

Are Case Studies Good for Social Media Marketing?

Case studies are good for social media because you can learn about how to do social media marketing in an effective way. Instead of just studying the theory of social media, you can learn from real examples that applied social media marketing methods to achieve success.

Summary for Social Media Marketing Case Studies

I hope you enjoyed this list of the best social media marketing case study examples that are based on real-world results and not just theory.

As you discovered, the social media case studies above demonstrated many different ways to perform well on social platforms. By studying the key findings from these case study examples, and applying the methods learned to your own accounts, you can hopefully achieve the same positive outcome. New social media case studies are being published every month and I’ll continue to update this list as they become available. So keep checking back to read the current sources of information on social media.

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How to write a social media case study (with template)

Written by by Jenn Chen

Published on  October 10, 2019

Reading time  8 minutes

You’ve got a good number of social media clients under your belt and you feel fairly confident in your own service or product content marketing strategy. To attract new clients, you’ll tell them how you’ve tripled someone else’s engagement rates but how do they know this is true? Enter the case study.

Social media case studies are often used as part of a sales funnel: the potential client sees themselves in the case study and signs up because they want the same or better results. At Sprout, we use this strategy with our own case studies highlighting our customer’s successes.

Writing and publishing case studies is time intensive but straight forward. This guide will walk through how to create a social media case study for your business and highlight some examples.

What is a social media case study?

A case study is basically a long testimonial or review. Case studies commonly highlight what a business has achieved by using a social media service or strategy, and they illustrate how your company’s offerings help clients in a specific situation. Some case studies are written just to examine how a problem was solved or performance was improved from a general perspective. For this guide, we’ll be examining case studies that are focused on highlighting a company’s own products and services.

Case studies come in all content formats: long-form article, downloadable PDF, video and infographic. A single case study can be recycled into different formats as long as the information is still relevant.

At their core, case studies serve to inform a current or potential customer about a real-life scenario where your service or product was applied. There’s often a set date range for the campaign and accompanying, real-life statistics. The idea is to help the reader get a clearer understanding of how to use your product and why it could help.

Broad selling points like “our service will cut down your response time” are nice but a sentence like “After three months of using the software for responses, the company decreased their response time by 52%” works even better. It’s no longer a dream that you’ll help them decrease the response time because you already have with another company.

So now that you understand what a case study is, let’s get started on how to create one that’s effective and will help attract new clients.

How to write a social marketing case study

Writing an effective case study is all about the prep work. You’ve got to get all of the questions and set up ready so you can minimize lots of back and forth between you and the client.

1. Prepare your questions

Depending on how the case study will be presented and how familiar you are with the client to be featured, you may want to send some preliminary questions before the interview. It’s important to not only get permission from the company to use their logo, quotes and graphs but also to make sure they know they’ll be going into a public case study.

Your preliminary questions should cover background information about the company and ask about campaigns they are interested in discussing. Be sure to also identify which of your products and services they used. You can go into the details in the interview.

Once you receive the preliminary answers back, it’s time to prepare your questions for the interview. This is where you’ll get more information about how they used your products and how they contributed to the campaign’s success.

2. Interview

When you conduct your interview, think ahead on how you want it to be done. Whether it’s a phone call, video meeting or in-person meeting, you want to make sure it’s recorded. You can use tools like Google Meet, Zoom or UberConference to host and record calls (with your client’s permission, of course). This ensures that your quotes are accurate and you can play it back in case you miss any information. Tip: test out your recording device and process before the interview. You don’t want to go through the interview only to find out the recording didn’t save.

Ask open-ended questions to invite good quotes. You may need to use follow-up questions if the answers are too vague. Here are some examples.

• Explain how you use (your product or service) in general and for the campaign. Please name specific features.
• Describe how the feature helped your campaign achieve success.
• What were the campaign outcomes?
• What did you learn from the campaign?

Since we’re focused on creating a social media case study in this case, you can dive more deeply into social strategies and tactics too:

• Tell me about your approach to social media. How has it changed over time, if at all? What role does it play for the organization? How do you use it? What are you hoping to achieve?
• Are there specific social channels you prioritize? If so, why?
• How do you make sure your social efforts are reaching the right audience?
• What specific challenges do organizations like yours face when it comes to social?
• How do you measure the ROI of using social ? Are there certain outcomes that prove the value of social for your organization? What metrics are you using to determine how effective social is for you?

As the conversation continues, you can ask more leading questions if you need to to make sure you get quotes that tie these strategic insights directly back to the services, products or strategies your company has delivered to the client to help them achieve success. Here are just a couple of examples.

• Are there specific features that stick out to you as particularly helpful or especially beneficial for you and your objectives?
• How are you using (product/service) to support your social strategy? What’s a typical day like for your team using it?

The above quote was inserted into the Sprout Lake Metroparks case study . It’s an example of identifying a quote from an interview that helps make the impact of the product tangible in a client’s day to day.

At the end of the interview, be sure to thank the company and request relevant assets.

Afterwards, you may want to transcribe the interview to increase the ease of reviewing the material and writing the case study. You can DIY or use a paid service like Rev to speed up this part of the process.

3. Request assets and graphics

This is another important prep step because you want to make sure you get everything you need out of one request and avoid back and forth that takes up both you and your customer’s time. Be very clear on what you need and the file formats you need them in.

Some common assets include:

• Logo in .png format
• Logo guidelines so you know how to use them correctly
• Links to social media posts that were used during the campaign
• Headshots of people you interviewed
• Social media analytics reports. Make sure you name them and provide the requested date range, so that if you’re using a tool like Sprout, clients know which one to export.

4. Write the copy

Now that the information has been collected, it’s time to dissect it all and assemble it. At the end of this guide, we have an example outline template for you to follow. When writing a case study, you want to write to the audience that you’re trying to attract . In this case, it’ll be a potential customer that’s similar to the one you’re highlighting.

Use a mix of sentences and bullet points to attract different kinds of readers. The tone should be uplifting because you’re highlighting a success story. When identifying quotes to use, remove any fillers (“um”) and cut out unnecessary info.

5. Pay attention to formatting

And finally, depending on the content type, enlist the help of a graphic designer to make it look presentable. You may also want to include call-to-action buttons or links inside of your article. If you offer free trials, case studies are a great place to promote them.

Social media case study template

Writing a case study is a lot like writing a story or presenting a research paper (but less dry). This is a general outline to follow but you are welcome to enhance to fit your needs.

Headline Attention-grabbing and effective. Example: “ How Benefit turns cosmetics into connection using Sprout Social ” Summary A few sentences long with a basic overview of the brand’s story. Give the who, what, where, why and how. Which service and/or product did they use? Introduce the company Give background on who you’re highlighting. Include pertinent information like how big their social media team is, information about who you interviewed and how they run their social media. Describe the problem or campaign What were they trying to solve? Why was this a problem for them? What were the goals of the campaign? Present the solution and end results Describe what was done to achieve success. Include relevant social media statistics (graphics are encouraged). Conclusion Wrap it up with a reflection from the company spokesperson. How did they think the campaign went? What would they change to build on this success for the future? How did using the service compare to other services used in a similar situation?

Case studies are essential marketing and sales tools for any business that offer robust services or products. They help the customer reading them to picture their own company using the product in a similar fashion. Like a testimonial, words from the case study’s company carry more weight than sales points from the company.

When creating your first case study, keep in mind that preparation is the key to success. You want to find a company that is more than happy to sing your praises and share details about their social media campaign.

Once you’ve started developing case studies, find out the best ways to promote them alongside all your other content with our free social media content mix tool .

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Top 5 Social Media Case Study Templates with Examples and Samples

Abhishek Tuteja

In the bustling digital cosmos, where fortunes are forged and brands rise like constellations, social media stands as the celestial stage for modern success stories. Harnessing the mercurial power of this boundless realm demands a masterful blend of artistry and data-driven strategy. Enter the world of social media case study PPT templates—the alchemical blueprint behind groundbreaking campaigns.

Picture this: A small artisanal chocolate company, nestled in a quaint corner of a bustling city, dared to dream beyond its brick-and-mortar confines. By harnessing the potential of the best social media presentations, they transcended geographical barriers and reached chocolate connoisseurs across the globe. Their mouthwatering visuals and tantalizing tales of cocoa craftsmanship set hearts aflutter, igniting a frenzy of shares and retweets that skyrocketed their humble brand into a worldwide sensation.

Needless to say, the power of a captivating presentation cannot be underestimated. A well-crafted case study PPT (PowerPoint) template serves as the storyteller's canvas—a medium that elevates a mundane marketing report into a captivating saga of triumph.

With 4.48 billion global social media users awaiting your company’s narrative, embark on a voyage of discovery with us in this piece of writing. 

Join us as we unlock the vault of the 5 best social media case studies PPT templates, empowering you to shape your odyssey of digital conquest.

Template 1- Business Case Study Summary on Social Media Marketing Template

Presenting our content-ready template designed to provide an alluring backdrop for any subject matter. Elevate your presentations and exude an air of professionalism, making you appear as a seasoned presentation virtuoso. Within this set of slides, you will find a comprehensive exploration of crucial topics, including the well-thought-out Approach, invaluable Recommendations, and prevailing Challenges faced in the realm of social media marketing. Instilled with versatility, this PowerPoint presentation is readily available for instant download, ensuring the utmost convenience and efficiency in customization, tailored to your specific needs.

Are you ready to seize the opportunity to impress and captivate with this remarkable PowerPoint template? Download now!

Download this template here

Template 2- Social Media Business Case Study Template

Here is another captivating and highly effective template to help you outline actionable strategies for your company. This well-crafted template strikes the perfect balance between clarity and concise expression, providing an explicit and visually engaging showcase for your transportation marketing case study. Tailored for entrepreneurs seeking to articulate their objectives to their esteemed employees, this professionally designed transportation marketing PPT one-pager acts as a guiding compass, enabling you to demonstrate the best value delivery to your cherished customers. You can illustrate crucial campaign details, celebrity branding metrics, target market insights, and the campaign's resounding success, exemplified by the desired percentage numbers. Incorporating essential testing content and transcending the boundaries of mobile optimization to also encompass desktop, this PPT template empowers you to deliver a gripping presentation that will undoubtedly captivate your audience's attention. Download this template now and make your mark in the world of transportation marketing.

Download here

Template 3- Case Study for Social Media Marketing Proposal Template

Introducing this premium PPT slide - a powerful and professionally designed presentation that is sure to leave a lasting impact on your audience. With a seamless one-stage process, this template covers critical aspects such as Technology, Communication, Planning, Strategy, and Marketing, all meticulously laid out to convey your proposal with utmost clarity and precision. This ready to use PowerPoint presentation offers unparalleled flexibility, empowering you to customize every element to match your unique requirements. Further, you can embrace creativity by replacing or removing icons, tailoring each slide to perfectly align with your message - a vast collection of icons awaits you to select the most fitting ones. Download this masterpiece now to captivate your audience and make a remarkable impression. Leave no room for mediocrity; instead, impress your stakeholders and win hearts with this actionable PowerPoint slide.

Template 4- Bi-fold Social Media Business Case Study Template 

Showcasing this remarkable PPT template to help you discover how successful brands strategize, engage, and convert their audience effectively. Dive into real-world examples, gaining valuable insights into content creation, posting schedules, and audience targeting using this PowerPoint slide. Uncover the secrets behind viral campaigns, follower growth, and brand loyalty. Whether you're a seasoned marketer or a budding entrepreneur, this template empowers you to fine-tune your social media approach and stay ahead of the competition. Elevate your digital presence, boost your ROI, and harness the full impact of social media through data-driven analysis and actionable takeaways provided in this invaluable resource.

Download the PPT Template here

Template 5- Case Study for Celebrity Template

Last, but not least, leverage the power of social media for celebrity branding with our specialized case study template. Gain exclusive access to real-world examples of successful collaborations between influencers and celebrities, exploring how they authentically connect with their audience and amplify brand reach. Uncover the strategies behind engaging content, influencer partnerships, and audience segmentation that elevate a celebrity's digital presence. This template offers in-depth analysis of campaigns that have driven massive follower growth, increased brand loyalty, and boosted product endorsements. Whether you're a brand looking to partner with a celebrity or a public figure aiming to optimize your social media impact, this template is your ultimate guide to effective celebrity branding.

Time to Elevate Your Presentation Game

Armed with the best social media case study PPT templates, your presentations are bound to transcend the norms of ordinary storytelling and ascend to captivating visual journeys that leave an indelible mark on your audience. Download any or all of these templates and harness the power of creativity and customization.

Step into the spotlight of presentation excellence and ignite curiosity, leaving your viewers yearning for more. The stage is set, and the templates await - unleash your creativity and captivate the world with the best social media case study PPT templates.

And if you are looking to rule the digital realm, then you may check out our comprehensive guide of 10 Best Digital Marketing Templates . These will help you elevate your online presence for sure.

For managers and entrepreneurs, we have resources that will help you cast away the work ethics myths and lead you toward enlightenment. Do take a look at our well-crafted list of Must-Have Corporate Ethics Case Study Examples with Templates and Samples .

FAQs on Social Media Case Study

What is a social media case study.

A social media case study is an in-depth analysis of a real-world social media marketing campaign or branding effort. It examines how brands, influencers, or individuals leveraged platforms to achieve specific objectives. These studies showcase strategies, challenges faced, and outcomes, encompassing goals, target audience, content, influencers, metrics, and impact on brand awareness, acquisition, and conversion rates. Valuable resources for marketers and businesses seeking social media optimization, case studies provide insights into effective tactics and best practices. By learning from successful campaigns, individuals can glean valuable knowledge to enhance their own social media endeavors and capitalize on the power of these platforms.

How do you introduce a case study on social media?

Introducing a case study on social media involves setting the stage, providing context, and outlining the purpose and objectives of the study. Here's a step-by-step guide on how to do it effectively:

• Start with a compelling title : Begin by giving your case study a clear and attention-grabbing title that highlights the key focus of the study.
• Provide a brief overview : In a few sentences, introduce the subject of the case study, whether it's brand, company, influencer, or celebrity involved in a social media campaign.
• State the objectives : Clearly outline the goals and objectives of the case study. What specific aspects of social media marketing or branding are being analyzed?
• Explain the importance : Highlight why this particular case study is relevant and significant in the context of social media marketing, industry trends, or specific challenges faced.
• Set the context : Briefly explain the background of the subject and the social media platforms they use. Mention any notable achievements or challenges they have encountered in their social media journey.
• Mention the methodology : Provide a brief overview of the research methodology used in the case study. This may include data sources, analysis tools, and any primary research conducted.
• Tease the results : Give a glimpse of the key findings or outcomes of the case study to generate interest and keep readers engaged.
• Discuss the structure : Briefly outline the sections or key areas covered in the case study, such as campaign strategies, content creation, influencer partnerships, etc.
• Emphasize actionable insights : Mention that the case study will offer valuable insights and actionable takeaways that can be applied to other social media strategies.
• Conclude with an invitation : Encourage readers to dive into the case study to learn more and explore the successful social media tactics employed by the subject.

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200+ case studies: social media and content marketing examples.

Posted by Christine B. Whittemore on Jun 19, 2017 8:30:00 AM Find me on: Facebook LinkedIn Twitter -->

At one point, I used to share examples I came across via Twitter using the hashtags #retailexp and #practicalmktr . And, then recap those tweets in blog articles. Eventually - in September 2011 - I created a first compendium in an article titled 100+ Case Studies: Social Media Marketing Examples .

A year later, on September 4th, 2012, I published a follow-up article detailing 200+ case studies of social media and content marketing examples shared on Twitter from September 1, 2011, through August 31, 2012. 

Fast forward to 2017. Social media and content marketing have evolved considerably. Although there are plenty of new examples, those original stories remain inspiring. I hope you enjoy the combination of classic and new case studies.

To help sort through the categories, I've created the following table of contents. 

Airlines and Social Media

The best (and worst) ways airlines use Twitter for customer service

Singapore Airlines finally discovers Facebook, Twitter  http://ow.ly/6L1PL  

How JetBlue Deals with Social Media Whiners  - " J etBlue , for example, has one customer service policy that it adheres to. And it uses it across the board, regardless of how consumers are getting in touch. There have been instances where the company has had to revamp its policy. Consistency is really important via social media channels, since they are so public. “If you are going to do something for one person be prepared to do it for everyone, whether they have a lot of followers or not,” he said."

10 Social Media stars include JetBlue ow.ly/btY8o  

American Airlines engages via social media in sincere authentic way ow.ly/d4OoM

Tweeting without fear with examples from @SouthwestAir   http://ow.ly/8qtma

Alcohol Brands and Social Media

Please Tweet Responsibly: The Future Of Alcohol Brands On Twitter

How spirits producer Beam uses digital & social to extend customer experience

Nicely done Jack Daniels with your cease/desist letter ow.ly/czMqf

Valuable PR lessons from Heineken 's bizarre dog-fighting crisis  ow.ly/arp5Q  

How one small company is using QR codes : Sacre Bleu wines

Banking and Social Media

The 13 most interesting investment banks on Twitter right now

WSJ article about Banks going social:  http://ow.ly/7LXjU  Wouldn't it be more social to ditch fees & really listen to customers?

3 Financial Services Companies online, doing content & social  ow.ly/83cDY

Role of social media in financial services marketing: insights including from @FrankEliason when he was with  Citi   ow.ly/b1T6F

Example of Social Media + Financial Planning: what's your story?  ow.ly/cpycp

First Look: BankSimple 's iPhone App Aims To Reimagine Your Money

Big Banks struggle to help customers on Twitter

10 Social Media stars includes Capital 1 ow.ly/btY8o  

Beauty & Personal Product Brands and Social Media

#LONGREAD: Is Twitter Still Relevant For Fashion Brands?

L'Oreal advises men on perfect facebook profile picture.  http://ow.ly/6exu1

L'Oreal  leverages social media for customer service, brand loyalty  ow.ly/7k4dU .  

How Orabrush went from YouTube to 3500 Walmart stores using social media  http://ow.ly/6Ej0U .

Here's the YouTube video from Orabrush:  http://ow.ly/6GO2P  

Thought-provoking brand examples re: how to use Pinterest creatively  ow.ly/aJixX  

Kotex , one of 3 brands bridging online + offline ow.ly/c5EbJ  

Big Business and Social Media

19 Best Examples of How Top Brands Use Twitter

Real people vs. stock photos. G'by IBM happy man! Love this story  ow.ly/6YZJk

FastCo describes 7 reasons for embracing social business with IBM as example  http://ow.ly/6xKgq 

Social and digital case study: Adobe   http://ow.ly/aJmij

Insight on GE 's digital strategy: ow.ly/bkwdY

How Xerox integrates Twitter, LinkedIn, Facebook, YouTube selectively  ow.ly/bDkDA

J&J 's priorities for 2012: social, mobile:  ow.ly/b1ZVq

Did you know Caterpillar uses social media to capture customer preferences for products  ow.ly/bN4sv  

McKinsey perspective on how social media could add $1.3T to economy. ow.ly/d4lbe

10 Social Media stars includes Google   ow.ly/btY8o . Here's a Google newspaper ad giggle: to demonstrate ads don't work. Or do they? ow.ly/d4kyn

Harnessing Power of Social Media: interview with Barry Libert: Important to focus outward  

Car Brands and Social Media

What do you think re: introducing new car via social media game? Ford + Zynga for Escape  ow.ly/7zChN

Thought-provoking brand examples re: how to use Pinterest creatively  ow.ly/aJixX  [ Peugeot ]

3 brands bridging online + offline, Honda [Pinterest]  ow.ly/c5EbJ  

Ferrari uses social media to drive visitors to microsite  ow.ly/aSDP1   

Very cool: travel for free across country using social media. Audi experiment: ow.ly/d4kmi

Great examples: how car dealerships use social media to reach customers http://ow.ly/6xRNK

Perspective on Big Brands [i.e GM ] & Facebook ads ow.ly/bkr77

Casinos and Social Media

Become the Scorsese of Social Media Video: 12 Tips for Casinos

Did you know? social media pays off for casinos, customers  http://ow.ly/68vfa  

Dentists and Social Media

A Painless Guide to Social Media Marketing for Dentists

The Top Trending Dental Social Media Marketing Ideas

Design and Social Media

Social Media for Designers: Instagram

Reinventing Design + social media: @Modenus  BOB Magazine  

Disaster Communications and Social Media

CROWDSOURCING DISASTER RELIEF:   Leveraging Big Data to Coordinate Disaster Response and Recovery

How different social media tools fit into disaster communication plans. From FastCo  http://ow.ly/6tzjX  

Using social to match blood donors and recipients. Wow!  ow.ly/8ayf8  

Stay tuned: disaster relief in social media age, including fr FEMA

Education/Museum and Social Media

Please Turn On Your Phone in the Museum

Social Media Marketing Lessons: The Met's Sree Sreenivasan #BRITEConf

Google+ as means to opening social networking to K-12 schools. Wow!  http://ow.ly/6ElO7 

Social media case study:  Brooklyn Museum . Lesson: don't spread too thin. Great discussion in comments 

Entertainment and Social Media

Making businesses “fan”-centric requires functional transformation.

What brands can learn from  Lady Gaga  from @deniseleeyohn  http://ow.ly/6qUon

Inside  Disney 's Social strategy

10 SoMe stars  Disney   ow.ly/btY8o  

What  Lionsgate  did differently creating pre- Hunger Games  buzz:  ow.ly/aiYkM  

Great #practicalmktr perspective on  Cirque du Soleil 's social strategy:  ow.ly/btX3E

Marvelous scientific + social media experiment: live tweeting  National Zoo Panda  artificial insemination  ow.ly/bkrmF

Reference resource: 5 all time best Facebook Campaigns via @FastCo  http://ow.ly/b1XuD   - A&E

Fashion  and Social Media

How fashion brands are taking Instagram from gimmick to strategic

How social media adds value to Fashion's Night Out; savvy retailers use it to build relationships http://ow.ly/6L0Xn

Did you catch live streaming of Fashion Week? Making fashion more immediate, accessible  http://ow.ly/6L1cN

Food Brands and Social Media

5 Food & Beverage Brands That Lead in Social Media Marketing

Connecting With Customers In A World of Demand: Doritos At #BRITEconf 2015

3 brands bridging online + offline: Red Bull [FB]  ow.ly/c5EbJ  

How Conagra 's brands build online communities  http://ow.ly/5WXgw  

How Beef industry in Australia uses social media for promotion

9 social media crisis questions Dole failed to answer  ow.ly/arpip  

Using Twitter to sell ice cream treats  ow.ly/7eUHB

Cadbury turns to Google+ to launch Bubbly bar and Searching For A Social Edge: One Brand’s Google+ Story

Food Outlets and Social Media

How Naked Pizza uses Twitter:  http://ow.ly/6qTxi  Genuine #practicalmktr humor!

10 Social Media stars include Starbucks, McDonalds   ow.ly/btY8o  

Brand marketing interview: how Starbucks transformed coffee from commodity to brand  http://t.co/Wg8yPvTi . 

The Starbucks Card makes transactions social from @TheBeanCast  http://t.co/tdBe4IBr  

How California Tortilla handles customer feedback online. Notice consistent, co-wide approach  http://ow.ly/6L0HZ  

Reference resource: 5 all time best Facebook Campaigns via @FastCo http://ow.ly/b1XuD  includes Burger King

KFC Twitter account has fun with @NYTChicken aka Sexy Chicken  ow.ly/76i7o  

Love this success story of social media + traditional PR for @cupcakestop http://ow.ly/80Y3V

From SXSW: What food truck owners can teach you about social media

Using social media to build internal teams: Red Robin   ow.ly/bDkiW

How Chuck E. Cheese uses social media to engage with diff audiences  ow.ly/bDmg9

Domino's  posts online order comments on NYC Times Square billboard  http://ow.ly/5RjPY  

Government and Social Media

Social Media in Government: Benefits, Challenges, and How it’s Used

I love crowd-sourced concepts. This one funded by US Dept of Defense to crowdsource military tactics  http://ow.ly/6tE5K  

The Army ’s social media handbook. Updated and with commentary http://ow.ly/6xRo6

Marines have released social media handbook. Now actively use tools of social media 

Love CDC 's use of social media and humor to help peeps prepare for [zombie] apocalypse  ow.ly/76h5r  

Marvelous how social media contributed to Mars Curiosity Rover ow.ly/cUL5i

Brilliantly real and real-time: NATO and Taliban slug it out on Twitter  ow.ly/8hria  

Using social media to rebut government extremists' messages.  ow.ly/8tHQg

UN Global Pulse monitors data for real-time signals re: food, economy, jobs 19 min video  http://ow.ly/bbcrc  

Using Twitter to track epidemics  ow.ly/7zOUB

Hospitality and Social Media

Social Hospitality: How 8 Hotels Engage Guests On & Offline

Starwood  leverage social media for customer service, brand loyalty  ow.ly/7k4dU  

Four Seasons Hotel leans on social to act local. Details:  ow.ly/b1Z7z  

Insurance and Social Media

How Zurich Insurance Uses Social Media, with Keith Lewis

Case study: Farmers Insurance helps agents use Facebook for ROI ow.ly/czvqj

Law Enforcement and Social Media

Digital Threats: How Law Enforcement Uses Social Media to Fight Crime

And how social media can help track the bad guys  ow.ly/7zQ7l  

How social media can help FBI solve crimes  ow.ly/7zQ1N  

Fascinating use of Google+: police present portrait of crime  ow.ly/8qsR5

How Boston Police uses Twitter, texting for crime tips:  ow.ly/aiYXR

Different perspective on 'getting found online': search, future of crime  ow.ly/cfr6m  

Social media in action with police: ow.ly/czvn9  

Libraries and Social Media

How Libraries Are Using Social Media   Expanding online toolkits to promote advocacy

A USTRIAN CITY BECOMES A LIBRARY WITH QR CODES AND NFC STICKERS INSTEAD OF BOOKS  -  Klagenfurt created a new project putting scannable stickers around relevant locations allowing users to download digital content .

The Bookless Library  -  Don’t deny the change. Direct it wisely. The first is the Stephen A. Schwarzman Building, the main branch of the New York Public Library (NYPL). The second is an iPhone. Yet despite their obvious differences, for many people today they serve the same purpose: to read books. And in a development that even just thirty years ago would have seemed like the most absurd science fiction, there are now far more books available, far more quickly, on the iPhone than in the New York Public Library.

Luxury Brands and Social Media

Luxury Brands and Social Media Marketing - Dos and Don'ts

T op 10 social media luxury marketers of Q3  

Luxury e-retailers trounce manufacturers in engaging online shoppers

How customized QR codes can drive CRM

FastCo re: Facebook for the Famous gets at social network terms of service & who owns what  http://ow.ly/7uhOS  

Thought-provoking brand examples re: H2 use Pinterest creatively  ow.ly/aJixX  

Learn about Oscar de la Renta , role of social media. Great job @OscarPRGirl  ow.ly/6Z0LO  

Have you read this FastCo story about Ralph Lauren 's digital evolution? Fascinating #retailexp  http://ow.ly/62VNu

Brooks Brothers Plays It Cool in Social Marketing  -  In social media marketing, Brooks Brothers is like an aloof bon vivant wearing a cool seersucker sports jacket on a humid summer day. The 194-year-old brand isn't frantically chasing friends and followers on social networks. Brooks Brothers is playing it cool. Instead, it's investing in tools and testing to improve the online shopping experience for customers and prospects - and increase sales.

Neiman Marcus is getting social and Neiman Marcus debuts first Foursquare challenge

Manufacturers and Social Media

8 companies doing social media right and what marketers can learn from them

BlendTec shows how to measure the effects of a social marketing strategy. The blender manufacturer uses coupon codes and analytics to track shoppers.

Small surf shop plans to overtake competitors with technology

Reference resource: 5 all time best Facebook Campaigns via @FastCo  http://ow.ly/b1XuD - Intel

How Oxygenics used Facebook content to increase fan base: case study  http://ow.ly/bDiCu

Media Brands and Social Media

From Social Fresh a crowdsourced Facebook Marketing Book  http://ow.ly/6dWxd  

News Organizations and Social Media

How the Press Use Social Media

Innovation lessons from Washington Pos t:  http://ow.ly/6ElLF  via FastCo

Time Magazine  Google+ case study: ow.ly/czvIf

How Forbes uses social media. Fascinating! ow.ly/d4kLJ 

How NPR media strategist Andy Carvin tweets revolutions.  http://ow.ly/6L2bJ  Fascinating

Reimagining newspaper reading as inherently social experience: WSJ on Facebook  ow.ly/6Z0oJ

Philanthropy and Social Media

How philanthropists can make use of social media:  ow.ly/76ief  

Politics and Social Media

The Political Environment on Social Media

Social media and politics. Here, the Republican perspective  http://ow.ly/7LXrP  

Learn more about politics and Facebook on Politico .

Fascinating use of social networking to monitor political, global sentiment.  ow.ly/8ay5n

Politicians and social media. Newt Gingrich & Facebook 

Love social media + politics: why social media couldn't predict Iowa race  ow.ly/8AW79

A digital perspective on politics and election related communications  ow.ly/aroSe

Religion and Social Media

How social media is changing the church

Case study example: religion on Facebook, more specifically Jesus Daily   http://ow.ly/6L4dl  

Creative use of internet & social to connect with 'customers': Maine Convent recruits nuns:  ow.ly/b20dI

In Sweden, Taking File Sharing To Heart and To Church

Bishops urged to embrace social media to evangelize effectively  bit.ly/buUm0k

Retail - Big Box and Social Media

Worth watching: Walmart intends to reshape future of shopping #retailexp by mapping social genome  http://ow.ly/6L2iK  

How to beat  Walmart  on Facebook

Lowe's introduces revolutionary customer #retailexp: "MyLowes"  http://ow.ly/6LCqr  

Retailers discover useful in-store apps keep shoppers from escaping  http://ow.ly/6Z1vt  [ Gap, Walmart, Target…]

Update on @HomeDepot 's social media strategy  ow.ly/6YYSM  

PayPal Test Program Will Let  Home Depot  Shoppers Pay at Checkout

Home Depot Innovates Customer Checkouts . The Home Depot deploys an array of creative checkout options designed to hustle customers out the door faster.

Lowe's: Pinterest + Facebook increases engagement

10 SoMe stars Walmart, Home Depot, Nike ow.ly/btY8o  

Walgreens Enlists Paid Social-Media Warriors in Battle With Express Scripts  

Target, Walmart Get Digital For BTS  -  For stores, back-to-school kicks off the important fourth quarter, and is the second-most-important sales event of the year, after the winter holidays. But Walmart says that for parents, it may even be more symbolic, with 76% of the moms it surveyed regarding it as more of a fresh start than January 1. Nine out of 10 even make school-year resolutions, it reports, with 78% vowing they will be more organized this school year, 75% hoping to save more money, and 61% making healthy eating a higher priority.

IKEA , one of 5 all time best Facebook Campaigns via @FastCo  http://ow.ly/b1XuD  

Where Art & Science Meet -  BJ’s Wholesale Club 's CEO Laura Sen

Interesting how  Michaels  is using mobile apps to drive traffic in-store 

Tweeting without fear with examples from @bestbuy http://ow.ly/8qtma  

Retail - Department Stores and Social Media

Lord & Taylor focusing on hi-tech customer engagement tools. Check out comment about fitting rooms!  http://ow.ly/6exEJ  and  Lord & Taylor Can Help Make Sure No One Else Is Wearing Your Prom Dress

Kohl's Broadens Its Cause-Related Efforts To TED

Nordstrom in Fashion with Social Media, Mobile Tech .  Selected by U.S. News as one of America's Most Connected Companies for its use of technology to expand shopping options, Nordstrom has been aggressive about snapping up promising Internet ventures to diversify its business and experiment with new retail platforms. Its social media strategy extends well beyond Facebook, Twitter, and YouTube to an array of buzz-generating fashion and photo-sharing sites. Recognizing that its customers always want to stay connected, the company introduced complimentary Wi-Fi in its high-end department stores in 2010."

JC Penney Introducing Foursquare, QR Promos  for Holiday Angels programs

Has your brand tested a Google+ hangout yet? Dell, Macy's have.  ow.ly/8tHVu  

HauteLook wants chattier live chat agents. When consumers shop for a Getaways travel deal, live chat leads to more conversions. [division of Nordstrom ]

Battle of the Digital Brands: JCPenney vs. Kohl’s  -  Overall, JCP is winning in social media. Although, the numbers would say otherwise, from a social media standpoint, JCP’s social strategy follows all of the best practices for engagement. Its posts are well-thought out and do a good job of delighting consumers and addressing their needs. From a mobile perspective, it’s a tie. Both retailers are doing different things on mobile, but each is doing them equally well. Both experiences are user friendly.

Harrods builds loyalists through royalty-themed Pinterest contest

Retail - Specialty Stores and Social Media

This is interesting: Urban Outfitters makes fall catalog available via Facebook: http://ow.ly/6xQKr

More about Zara as it expands its #retailexp online http://ow.ly/6xQOI  and been wondering about this: Zara play catch-up with online shoppers  http://ow.ly/6tAhJ  

Patagonia promotes used clothing on eBay. Environmental benefit + extends customer base  http://ow.ly/6L1rg  and Patagonia’s 2012 Social Media Priorities

Gap's social media policy a guide for other companies.  The clothier gives its 134,000 employees a no-nonsense policy. Here are some highlights you might want to adopt.

Michael Kors pushes wearability via real-woman digital campaign . Love it!

UNIQLO HIRES GRAMMY NOMINEE TO WAKE CUSTOMERS UP WITH A DAILY SONG [VIDEO ] - The Japanese clothing brand engages consumers with a free social alarm app that sings about the weather of the day.

UNIQLO TAKES OVER PINTEREST CREATING ANIMATED MOSAICS  - The clothing brand choreographed a sequence of mass-pinning on Pinterest to create a giant images promoting their new line of mesh clothing.

Pandora Operating Outside the Luxury Box  - Customizable, affordable jewelry fuels Pandora’s growth

Four retailers who translated social media into revenue - S everal retailers are getting the combo right, including DressBarn, Swisa, a high-end beauty retailer, Gymboree Play & Music, an offshoot of the children's clothing line, and Tretorn, a Swedish outdoor retailer. They each found a way to use social media to drive sales and traffic.

How Zappos uses/mines Facebook insights ow.ly/czPOc  

Etsy seeks scale w/o losing aesthetic:  ow.ly/bDlOJ  case study

Express CMO Lisa Gavales shares how to turn “likes” in to sales

How REI created a local social media strategy

GUESS deploying iPads to better serve shoppers

H&M has the most-followed brand page on Google+

The Shopping Science Behind Lucky' s Revamp

Battle of the Digital Brands: Tiffany vs. Zales

Battle of the Digital Brands: H&M vs. American Apparel

WebThriftStore Streamlines Charitable Giving

Most Customer Service Tweets Go Unanswered Within 24 Hours -  But two retailers – Zappos.com and LLBean.com – replied to 100% of daily customer service questions posted to Twitter by STELLAService analysts in a recent 45-day study of the top 25 online retailers. It’s an impressive accomplishment considering the average for replies within 24 hours was just 44% across the top 25 online retailers.

Leveraging Loyalty: How Amazon In Fashion Creates Opportunities For Brands And Retailers -- Part 3 of 4  and  Kindle-wielding Amazon dips toes into physical world

Ace hardware captures brand awareness via CAPTCHA Ads

Retail - Grocery Stores and Social Media

Tweeting without fear with examples from @wholefoods http://ow.ly/8qtma  

Pinterest case study: whole foods ow.ly/bN3nr

Virtual Trip To 'Local' Food Market Can't Beat The Real Thing Yet

Sainsbury's using QR codes to educate shoppers about Fairtrade products

How one shopping-addict transformed retail into a story-telling experience

Supermarkets and the social Web  - “ So much of social media is simply the basics of human interaction ."  

Retailers Go Mobile and Social Media

How 6 retailers are using mobile to enhance the #retailexp http://ow.ly/6xRC1

Quick, Find a Parking Space. Shoppers Too Busy (or Lazy) To Walk From a Far-Away Spot Try Tricks, Tech to Get Closer; Even Valet Gets Swifter

How to integrate mobile into the retail experience: The Smartphone Shopping Experience Needs to Come Inside the Store

How spreading the ‘local love’ can help small retailers capture consumers’ attention

Smart retailers survive and thrive on smartphones and social networks

Square rethinks the register

Digital World Now Coaxing Shoppers Back to Stores  -  “But at the same time, more consumers have their mobile phones in hand so retailers who recognize that and take advantage of the phone as an information conduit to direct people to the right stores, or to find what they’re looking for at any moment in time, will be better served to succeed .”

Social networking applied to retail inventory control

What Retailers Want From In-Store Technology -  Brick-and-mortar stores look to bridge the gap between online, mobile and in-store experiences. According to the Motorola Solutions data, 51% of retailers were investing in technology to improve customer service in stores. Moreover, 22% were doing so to keep up with the competition, and 18% aimed to increase inventory choices. Out of all the technology investments, in-store Wi-Fi bubbled up as a clear imperative for many retailers.

Sports and Social Media

MLB Fan Cave integrates social media with content & art  http://ow.ly/76hfl  

So how will social media affect 2012 Olympics ? infographics  ow.ly/aJhTy

How social media can help keep Olympians visible in b/n events: ow.ly/bkwah

Transportation and Social Media

Old services meet new media: a tweeting cabbie' s growing business

NJ Transit Starts Tap-And-Pay Smartphone Option With Google

Tourism and Social Media

Lovely! Obermutten Goes Social via Facebook. Watch video to see how online/offline R integrated  ow.ly/8ayAZ  

How will you use these 200+ social media and content marketing examples and case studies? I'd love to hear.

If you come across interesting case studies, let me know in the comments and I will add them to this listing.

This article was originally published on 9/4/2012 and has been updated.

Image Credit:  Great Serbian Brand on Flickr  which uses social media.

Topics: B2B Social Media , Digital Marketing

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A Guide How to Create Social Media Case Studies that Convert (with Template)

As you already know, moving leads through the sales pipeline is no easy feat. In the world of digital marketing, it takes an average of 18-21 touchpoints to convert a lead. If you want any chance of pushing prospects down the funnel, you have to directly communicate the value of your product or service and one of the best ways to do this is with case studies. 

Putting together a compelling social media marketing case study is one of the most powerful strategies for attracting future customers or digital agency clients. But it’s not easy. In this article, we’ll go over the ingredients of a winning case study and how to deliver said case study in the most effective way. We’ll also include a template that you can go by. 

Let’s dive right in.

The importance of social media case studies 

There’s a lot of content out there. Your potential customers are constantly bombarded with whitepapers, e-books, 10-step guides, newsletters and unpalatable sales hype. To get the attention of prospects today you have to demonstrate your product or service’s value, not just talk about it. 

B2B buyers today don’t have time to interpret marketing messages that aren’t concise and relevant. That means that instead of aimlessly beating around the bush about how great your company is and how terrific your products are, you have to share the real-life experiences customers are having with you and your products. 

Traditional marketing tactics don’t work anymore. We already know that. People nowadays drive their own buying decisions through online research and the importance of social proof cannot be understated. 

About 57% of the customers will only use or buy a business service if it has at least 4 or five-star ratings. It should be noted however that reviews aren’t enough. In fact,  88% of consumers view ratings and reviews as a personal suggestion, not definitive proof of a product’s efficacy. 

Reviews are all well and good but if you’re marketing B2B software or agency services, creating in-depth, data-driven case studies is the way to go. Case studies are extremely effective in the consideration stage of the buyer’s journey when they are actively comparing solutions and providers to solve a problem they’re experiencing. 

As we already mentioned, your prospects are actively researching your products and there’s a 100% chance that they will stumble upon content from your competitors. Having relevant resources like case studies can cement your brand as an authority figure. 

Now that you know why case studies are important it’s time to tackle the creation process. 

The ingredients for a perfect case study 

1. detailed and full of data .

Have you ever read a case study where a business states they “doubled traffic” for the customer in their case study, and wondered if that meant they went from 50 to 100 visits or 5,000 to 10,000 visits?

The point of a case study is to highlight the exact ways your product or service has helped a customer. The most compelling case studies hit prospects in the face with how amazing your customers’ results were, meaning you need to include numbers. Lots of them. Here’s an example: 

Instead of saying “How client X got more sales thanks to us”, use “How client X increased their sales by X% in X days thanks to us” 

This step may sound like a no-brainer but it’s absolutely essential to use relevant data when crafting your social media case study, especially if you run a digital agency. Include statistics like a decrease in ad spend, an improvement in engagement or increase in organic followers.

It’s important to remember that not everyone is as familiar with analytics and KPIs as you are, so break down the complicated sections into digestible bits that anyone can understand. Provide context as you go along so the data flows with the overall narrative of the case study. 

Include some eye-catching visuals like picture proof or real-time dashboards so the reader can envision the positive potential of your product or service. 

2. A complete, compelling story 

Storytelling is a powerful marketing strategy that has stood the test of time. A great social media case study uses narrative techniques to put readers in the subject’s shoes. 

When crafting your subject’s persona, be sure to include: 

• Who is the sample customer, what do they do and why do they do it?
• What were the customer’s goals?
• What were the customer’s needs?
• How did you satisfy those needs and help the customer meet their goals?

As a rule of thumb, structure your case study by splitting up the main takeaways into three easy snippets: The challenge, the impact you had, and the outcome. This way you make sure that your case study isn’t all over the place and concludes with the reader being wowed. 

Furthermore, you want to carry the story through and show how your business helps your customers long-term. You want your product or service to become a cornerstone of your customers’ workflow, something they simply can’t live without.  When you conclude the “outcome” section of your case study, include ways customers can use your business further down the line. 

When it comes to creating a compelling story, throwing in some emotional benefits alongside the hard numbers is absolutely necessary. Did your solution improve workplace morale, free up time or overall take a load off of your subject’s shoulders? Ask for a quote from the case study subject to make things more personal and relatable. 

To really drive the narrative home, use quotes from your team as well. Any potential prospects will love discovering how your team overcame certain hurdles and delivered the end result. Interview your graphic designer or content manager and get them to break down the project into steps. This will help prospects further familiarize themselves with your organization and how your team thinks and operates, a connection that can help keep you top-of-mind when leads are ready to convert. 

3. Compelling visuals 

Using visuals and images to enrich the case study experience is a key element of a comprehensive marketing case study. But cramming in screenshots and haphazard designs is sure to have an adverse effect to what you were hoping for. 

You want your case study to be a joy to read and as such it’s important to keep a few key rules in mind:       – Write a catchy headline that gives a clear idea of what the case study is about 

• Leave plenty of negative space when arranging your visual elements. You don’t want a busy mess of visuals that’s hard on the eyes 
• Ensure that your visual elements compliment the data and written content of your case study. 
• Keep your target audience in mind. What kind of creatives would they be drawn to? What fonts, visual cues and tones would keep them hooked? It goes without saying to add your company’s unique branding as well. 
• The information you present should flow like a story. The graphic elements, along with the text should guide the reader’s eye through the study from beginning to end. 

To spice things up, consider adding multimedia elements such as videos, PDFs, and images to make the case study more engaging. 

When getting together the creative assets for your case study, be sure to include headshots of the actual customer, dashboards of results (graphs are great for visual storytelling) and screenshots of any social media posts that were created during the campaign (if relevant). 

You can use tools like Kontentino’s social media a n a l y t i c s tool to implement custom metrics and create stunning reports. 

Relatable to your target audience 

If you’re at the point where you’re sharing success stories, chances are that you know who your ideal customer is. When crafting a case study, you want to write to the audience that you’re trying to attract. The readers of your study will most likely be very similar to the customers you’re writing about.

People who will read your case study most likely have a decent understanding of what your business is and what you can offer. They’re already somewhere in the middle of your funnel and as such it’s time to take advantage of personalization . Now you may need to create multiple case studies tailored toward different audiences, but it’s sure to pay off in the long run. 

Reflect on the project you’re highlighting in the case study and think about who the customer was. What industry were they in? What kind of client were they? Were they visually-oriented? Did they appreciate heavy-handed analytical reports, a good story or a combination of the two? 

These insights can help you nail down the written tone and show potential clients that you understand their specific needs, are comfortable in their niche and can apply strategies in accordance to their use-case.

Different ways to deliver a social media marketing case study

If you just created an amazing case study that’s sure to knock readers’ socks off, you want people to find it. This means populating every channel at your disposal with your content so your potential customers can’t miss it. 

 Youtube is the second-largest search engine in the world and the platform’s algorithm holds the potential to show your video to a whole new audience. While YouTube’s algorithm is often iffy, writing a catchy title, detailed description and creating an effective thumbnail are good ways to keep your video in the algorithm’s favor. 

In addition, you’ll want to link your full case study in the comments and get viewers to land on your website. 

• Social media 

If you’re creating a social media case study, using social media to share said case study should be a no-brainer.

 Break down the content of your case study into bite-sized chunks for Instagram or Facebook, post analytics dashboards from the study on Twitter and link the study in a LinkedIn post to spice up your profile. The shareable nature of social media may lead to your case study going further than just your own site.

• Embedded in other types of content  

Case studies can also be embedded in other types of content like blog posts, newsletters, guides or ebooks. Go through your current pieces of relevant content and link to your case study to provide extra value. 

3 winning social media marketing case study examples 

Now that we’ve gone over the components of a winning social media case study, let’s check out some real world examples. 

1. “How ERA Belgium Provides Great Content for Franchise Businesses with Kontentino,” by Kontentino 

A thing to note regarding this case study is how Kontentino not only highlighted the impressive data but also how the product helped solve a core pain point for ERA Belgium’s franchises .

Highlighted in the middle of the case study is a bold quote from the client that helps solidify Kontentino’s KontentBase product as a must-have tool for franchises. When creating your own case study, consider your product and who’s needs it addresses. Align your customer quotes and data and results reports to match exactly what your target audience is looking for. 

The Konetino case study also includes a CTA at the end so any potential prospects could directly contact the support team.

2. “How an SEO Agency Helped an Artisan Bakery Increase Organic Traffic by 214%,” is a very well written case study by Semrush

This comprehensive case study by Semrush is a perfect example of pinpoint narrative structure and proper formatting. The study flows like a well-written story and guides the reader through the subjects, conflicts and resolutions without a hitch. The tasteful addition of dashboards and bullet points ties the case study up perfectly. 

3. “How Good Dye Young Increased Their Monthly E-commerce Revenue by 305%,” an impressive storytelling case study by Mailchimp 

This case study by MailChimp is full of personality and storytelling. While MailChimp did include impressive numbers, the centerpiece of this case study is the people. The subjects in the case study are referenced casually by their first names, their journey is explored in-depth and there’s no shortage of quotes from them. The imaging MailChimp uses only emphasizes the human side of the relationship between them and the customer. 

Keeping you on track with your social media case study 

So now you’ve got a solid idea of what a comprehensive case study should include and you’ve seen the techniques we’ve covered in action. Now it’s time to go over a full template to ensure you stay on track when creating your awesome social media case study. 

Social media marketing case study template 

Outline: Case Study Title

Customer: Customer’s full name 

Company: Company’s name 

Industry: The industry the customer operates in (if applicable) 

Video: Link to a video version (if applicable)

Author: Author’s name 

Case study title

A short introduction of the customer. 

 Be sure to highlight:

• The customer’s name and a little bit about them.
• Why you and your customer were a perfect fit 
• The key successes your customer had after working with you 

Introduce your customer 

In this section, provide a more in-depth overview of your customer. If it’s an individual, explain the person’s background in the context of your product/service. If it’s a business, talk about the company’s background, industry and any recent successes or milestones they have had. 

Describe the problem 

Explain the challenge or opportunity your customer faced before they did business with you. This could be either a reactive reason (i.e. the customer had an issue that needed to be addressed) or a proactive reason (i.e. there was an untapped potential that was unleashed by working with your business).

Why (Customer Name) Chose (Your Company)

In this section, speak about the decision process of your customer. Speak about how they discovered you, your possible competition and what made them ultimately decide to do business with you.

How (Your Company) Responded 

Here, explain what happened once your business started working with your customer. What was addressed first, and why? How did your customer feel about working with you in the early days?

The Results

In closing, speak to the results your customer saw after working with you. This section can be supported by statements, quotes, visuals, graphs, and metrics. Whatever you decide to include, be sure it illustrates how much of an impact your company made on your customer. 

Call-to-Action

Use this section to move your readers down the funnel. Add a CTA that encourages readers to either join your newsletter or get in touch with your sales team.

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How to Write a Social Media Case Study: A Handy Template for Agencies

When you’re talking to prospective clients during the sales process, they may want to see proof that you can achieve the results you’re promising them. So why not show them an example of your past achievements?

A social media marketing case study that’s full of persuasive data and client quotes is the perfect way to demonstrate the success customers can expect if they enlist your services.

Though it may take some time to produce, a well-put-together case study is worth the effort. In this article, we’ll explain how to create a social media success story, with some key things to include. And to help you get started, we’ll provide you with an example based on one of our own case studies.

Using quintly, you can automate the whole process of social media data collection , and use the data you’ve collected to create compelling marketing reports and case studies. Learn more about how to collect and analyze your clients’ social media data in a single platform.

What is a social media case study?

A social media case study is an in-depth exploration of one of your biggest client success stories. It describes how you helped them solve their problems and reach their goals.

Often, case studies focus on a specific campaign designed to achieve a certain result. Perhaps your clients wanted to improve ROI on social media by 20%. Or, maybe they were struggling to make an impact on Facebook and looking to improve performance on that channel.

The case study should be based on conversations with your clients and include lots of quotes from them throughout. It should also include evidence and data to back up the claims.

You can publish case studies on your company’s website or blog, and share them with leads as part of your sales funnel.

How to write a social media success story

A customer success story must be relatable, persuasive, and interesting enough to make sure that prospective leads will actually read it. Every marketing case study is different and will follow your client’s unique business and story. While there’s no one-size fits-all approach, there are some elements we think are important to include. If you’re not sure where to begin, here’s a few ideas to get you started.

1. Reach out to your client

First, you need to ask the right clients to participate in your case study. Choose a company that came to you with a specific problem or goal, and with your help has been able to overcome challenges and achieve great results.

Ideally, the featured business should be similar to the ideal clients you are hoping to attract , so that potential clients can relate to their problems and desires.

You’ll need to reach out and make sure they’re happy for you to feature them in the case study, and don’t mind investing some of their time. It may take a while for all the decision-makers to agree and sign off on the project, so allow plenty of time for this process. Once you have their agreement, you can start preparing to interview them.

2. Conduct an interview for your case study

The client interview is one of the most important steps because their feedback will become the backbone of the case study. 

You could send your client over a list of questions and ask them to respond by email. However, it’s better to set up a conversation with one or two representatives from the company , either by phone or video call, so you can have a more natural conversation and get deeper insights.

It’s important that you don’t go into a client interview cold. Being prepared means doing your research so that you won’t waste your or your client’s time.

Before the call, send over your questions so that they can start thinking about their answers. You should also request any assets or information you might need for the case study, such as the company logo and images you’ll want to use.

Ask lots of open-ended questions that elicit detailed responses. Try to cover every angle so you won’t have to go back and forth later for further clarification.

Here are a few example questions:

• Why does social media matter for your brand?
• What were your biggest challenges regarding social media marketing?
• How have our services helped you overcome those challenges?
• What’s changed in your social media and marketing strategy since we began working together?

Check that it’s ok to record the call so you can focus on the conversation and not have to worry about taking notes. A transcription software such as Otter.ai (available with a free plan) can help you record audio and transcribe it.

3. Compile data from social media analytics

Along with customer quotes, backing up your good work with social media data will go a long way. 

When it comes to persuading new clients that you’ve got what it takes to help them overcome their challenges and reach their objectives, there’s nothing more convincing than hard data.

It shows that your past campaigns have objectively performed well, and you’re not just interpreting your results as positive. And, it builds trust with prospective customers because it shows that you’re committed to tracking your own progress and keeping yourself accountable. 

Graphs and screenshots also help to make your case study more engaging. You can use them to break up big chunks of text with visuals.

Select the most eye-catching and impressive metrics to include in your case study. If you are using a social media platform such as quintly, you can take screenshots from your dashboards to illustrate the points you’re talking about.

You can include some data comparing your client’s performance with their competitors. 

For example, the graph below shows that even though Barcelona FC and Real Madrid shared roughly the same number of posts on Facebook in the selected period, the Catalan football club had a higher Interaction Rate than its rival:

You can also contrast the client’s current numbers against past results to show the improvement. 

For example, the following graphs show a month-to-month increase in FC Barcelona’s Interaction Rate on Instagram. 

Retrieving high-quality data and presenting it in an easy-to-understand format is essential for creating an effective case study. And, it can shape the way your case study is going to look, depending on what specific data points you decide to focus on. So make sure you have all the necessary metrics and dashboards set up before you begin writing your content. 

4. Write your case study

When you’ve got your client’s responses to your questions and you’ve picked out some key data points to include, it’s time to focus on the content of your case study.

To write an engaging case study, you must first grab the reader’s attention with a great headline that’s brief and clear. It can also mention the company name and a specific result they achieved.

Your headline could be something like: “Company A achieves X% increase in social media conversions with help from Y campaign”.

As a subheading, summarize the contents of the case study in a single sentence so that even those who don’t read the full article will get an idea of what you achieved.

Format your case study as a story with your customer  as the protagonist. This can help to grab the reader’s attention and take them on a journey with you.

When telling the story, remember to: 

• Describe where they began – the problems they were facing and the goals they wanted to achieve.
• Explain what tactics you used to help them, and why you decided on this strategy.
• Talk about how these tactics began to improve their results and bring them closer to hitting their social media KPIs and increasing ROI.
• Keep the focus on your customer , using their own words to describe the situation.

Style and formatting matter . Your case study should be informative yet easy-to-read. So use conversational language and make sure the tone of voice is in keeping with your brand and appealing to your target customer.

Bullet points, short paragraphs, and images are good to break up the text. Make sure quotes and impressive statistics stand out, and cut down unnecessary words from quotes to keep them on-topic.

Case study example

At quintly, we use case studies to highlight the outstanding results that our customers have achieved. 

For inspiration, you can read our social media case study on Benefit Cosmetics and how they increased their engagement by 50% using our platform.

Let’s go through this case study step by step so you can use it for creating your own.

1. Write a headline and a summary

The headline must attract people’s attention straight away. We did this by mentioning the company name, and a specific result achieved: 50% increase in engagement.

We’ve then summarized the case study in one sentence providing a key takeaway of what our client was able to achieve.

2. Provide background on the company

Who is your client? What do they do, and who is their target customer? Giving some background on your client will help readers relate to them.

Here, you can see that we provide some basic stats relating to the company and what the brand believes in.

3. Highlight key results

Select a few of your most impressive metrics and make them stand out. We’ve chosen three metrics here that clearly demonstrate the success of our campaign.

4. Describe the problem or challenge

What wasn’t working well for your client before they contracted your services?

In our case study, we used quotes from Toto Haba, Senior Vice President of Global Digital at Benefit to highlight the critical need for the company to produce great content and engage its audience through social channels.

We explained the problems they were facing, and how using quintly helped them overcome them.

In your case, it could be that your clients don’t have enough expertise in data tracking to effectively analyze their social media campaigns and create new strategies.

There may be various ways in which you've helped your client get better results, so don’t be afraid to talk about them here, using direct quotes as much as possible.

5. Conclusion

You can close your report by summarizing once again the benefit that your clients has achieved. 

Or, you can use another quote from your client’s team, as we have done in our case study:

Collect and track data for your success stories

Collecting and analyzing data for case studies doesn’t have to be a hassle.

With quintly, you can automate the whole process and access a wealth of high-quality metrics and dashboards. 

Our tailor-made analytics solution for agencies can help you get amazing results for your clients on social media and have everything you need to put together your client testimonials. 

So start automating your social media analytics now!

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A Comprehensive Dive Into Social Media Marketing Case Studies

Nowadays, social media goes far beyond chatting with friends on Facebook. Where we’re all connected online, it’s more than just a way to keep in touch with friends. Business owners all over the world are finding it to be an extremely useful tool.

Think about how social media has changed over the years. In the beginning, it was all about talking to your buddies online.

But as time passed, it became a big deal for companies too. Now, it’s a key part of integrated marketing campaigns for all sorts of businesses, no matter how big or small. It helps them connect with the people who might want to buy their stuff.

Social media marketing has grown into something really important for people who want to sell stuff. It’s a cool way to talk to potential customers and get them interested in what you’re selling.

To prove how powerful social media can be, we’ve put together some awesome social media case studies about how it has changed everything.

So, let’s know more about it!

Listen To The Podcast Now!

The significance of social media case studies.

Before we delve into the specifics of these social media case studies, it is imperative to underscore the vital role they play in the realm of digital marketing.

A Social media marketing case study serves as tangible, real-world evidence of successful strategies, offering invaluable insights and actionable takeaways applicable to businesses of all sizes.

Case studies are like beacons in the digital marketing world as they provide a clear path forward by showcasing what has worked for others.

These real-life success stories serve as a source of inspiration and guidance, offering a roadmap for businesses looking to harness the power of social media.

The Influence of Social Proof

As inherently social beings, we often find ourselves seeking assurance from the experiences and achievements of others when making decisions.

In the same way, social media case studies provide a compelling form of social proof, instilling confidence in potential clients by demonstrating the viability of specific strategies.

When consumers see concrete evidence of how a particular social media strategy led to success for a business, it not only validates the effectiveness of that strategy but also builds trust.

This trust is a critical element in the decision-making process for consumers, making them more likely to engage with and ultimately support a brand.

Decoding the Science Behind Successful Social Media Marketing

Airbnb’s spectacular ascent.

In the annals of business history, Airbnb’s meteoric rise from a struggling startup in 2008 to a global hospitality juggernaut is nothing short of remarkable.

This particular case study on social media serves as a quintessential illustration of how Airbnb harnessed the power of user-generated content and tapped into the emotional resonance of travel to create a viral sensation.

Airbnb’s journey is not just a success story; it’s a masterclass in the art of storytelling through social media.

By encouraging users to share their travel experiences through captivating photos and videos, Airbnb not only engaged its audience but also created a sense of community. This sense of community is a potent driver of brand loyalty and advocacy.

The lesson from these social media case studies is clear: storytelling is at the heart of effective social media marketing. It’s not just about promoting products or services; it’s about crafting narratives that resonate with your audience on a personal level.

Navigating Challenges through the Lens of Social Media Marketing

Mcdonald’s “our food, your questions” campaign.

Even titans like McDonald’s, one of the world’s most iconic brands, encounter public skepticism. Facing questions about the quality of their food, McDonald’s responded with the “Our Food, Your Questions” campaign.

This insight, among other social media case studies, delves into how the fast-food giant used transparency and active social media engagement to rebuild trust with consumers.

McDonald’s recognized that addressing consumer concerns head-on was not just a PR move but a strategic decision. By openly addressing questions and concerns about their food, they demonstrated transparency and a commitment to quality.

This level of transparency resonated with consumers, fostering a renewed sense of trust.

Well! In the quest for social media success, having the right tools at your disposal is paramount. Socinator offers a comprehensive solution for automating, managing, and optimizing your social media campaigns. With Socinator, you can!

Let’s know how Socinator can help marketers to create a powerful impact on multiple social media platforms in just a few clicks!

Socinator: Your Social Media Partner

While we’re on the topic of effective social media strategies, it’s essential to mention Socinator—a powerful tool that can enhance your social media marketing efforts.

Socinator is your partner in optimizing and automating social media campaigns across various platforms.

Here is what Socinator offers to its users:

• You can schedule posts to be published automatically on a specific date, so you don’t have to post them yourself, especially when you’re busy.
• Socinator offers automation capabilities for a variety of tasks, including commenting, liking, following, unfollowing, following back, and reposting.
• Additionally, the tool assists you in discovering and extracting hashtags, identifying target audiences, and with the posting of profile pictures.
• With Socinator, you can efficiently handle numerous accounts, remove posts, block followers, send out broadcast messages, and engage in live chats.

Now, let’s continue exploring more insightful social media case studies that showcase the potential of social media marketing.

Small Enterprises, Monumental Successes

Blendjet’s ingenious instagram-first strategy.

BlendJet, a portable blender company, captured the imagination of Instagram users worldwide with their creative and engaging content.

This social media case study highlights the potential for even modest-sized enterprises to flourish in the digital arena when armed with a well-crafted social media strategy.

BlendJet’s success story underscores the importance of understanding your audience and choosing the right platform for your brand. Instagram, with its visually appealing format, was the perfect canvas for BlendJet’s marketing efforts.

This strategy helped them reach a global audience and fostered a vibrant and engaged community of users.

The Metrics of Social Media Triumph

Hubspot’s data-driven odyssey.

HubSpot, a recognized leader in inbound marketing, embarked on their social media journey with data and analytics as their guiding stars.

This particular case study on social media elucidates how HubSpot meticulously employed metrics such as engagement rates, conversion rates, and customer lifetime value to fine-tune and optimize their social media campaigns.

HubSpot’s approach is a testament to the power of data-driven decision-making in social media marketing. In a world flooded with data, it’s crucial for you to know which metrics matter most to your business.

Tracking key performance indicators (KPIs) and analyzing the data can provide invaluable insights into what’s working and what needs improvement.

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Unveiling Trends and Innovations in Social Media Marketing

Tiktok’s explosive evolution.

TikTok, the trailblazing short-form video platform, took the world by storm with its innovative approach to content creation. In this social media case study, we embark on a journey to understand the meteoric rise of  TikTok and contemplate its profound implications for the future of social media marketing.

TikTok’s success is a testament to the power of embracing emerging trends. In an ever-evolving digital landscape, staying ahead of the curve is essential.

TikTok’s emphasis on short, engaging videos tapped into the changing preferences of a younger audience. Businesses that adapt to new platforms and formats can gain a competitive edge in the market.

Extracting Insights from Social Media Case Studies

Key takeaways to supercharge your social media strategy.

After immersing ourselves in the captivating narratives of these social media case studies, it is essential to distill the key insights that can invigorate and enhance your own social media marketing efforts.

From the art of storytelling to the science of data-driven decisions, these case studies offer an abundance of actionable wisdom.

As we wrap up our exploration of these social media case studies, let’s summarize the key takeaways that can elevate your social media strategy:

• Storytelling Matters: Craft compelling narratives that resonate with your audience.
• Transparency Builds Trust: To foster trust, it is important to address any concerns in an open and transparent manner.
• Platform Fit: Choose the right social media platform for your brand and audience.
• Data-Driven Decisions: Use metrics and analytics to refine your strategies continuously.
•  Embrace Trends: Stay adaptable and explore emerging trends to remain relevant.

Having a strong online presence is crucial for business success in digital world. Social media case studies are like success stories and guides that can inspire and help you navigate the ever-changing world of social media.

As you embark on your own social media journey, remember that these case studies aren’t just tales of success; they’re like maps showing you the strategies to succeed in the exciting and always-changing world of social media marketing.

Social media is a big, ever-changing place. To do well here, it’s not about luck; it’s about making smart choices, being creative, and staying flexible as trends shift. So, get ready for your social media adventure.

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Top 3 Stellar Social Media Case Studies to Inspire You

In this blog you will explore 3 captivating social media case studies and their tips for success. Benefit from their strategies, and mistakes to assure success of your next campaign.

Social media is every marketer’s safe haven for branding and marketing.

And why not?

More than 50% of the population is active on social media, and more are signing up with every passing second.

In a recent poll by Hubspot, 79% of the respondents have made a purchase after seeing a paid advertisement on social media .

This isn’t just a happenstance.

It’s the constant efforts that these brands put behind their dynamic presence on social media, that counts.

But how do they captivate their customers’ attention for this long despite the budding competitors?

Well, that’s something that we’ll reveal in this blog.

We shall assess 3 different social media case studies. All of them are best in their niches. Their game is simple yet effective.

How effective? Let’s take a look.

Social Media Case Study 1: Starbucks

Starbucks and social media are a match made in heaven. Being one of the sensational brands online, they are stirring the social media world with their strong presence.

They brew the right content to elevate the experiences of their coffee lovers. But how do they nail marketing with perfection every single time? Let’s find out.

Starbucks in Numbers

Starbucks mastered the advertising transition from offline fame to online undertaking. They use each social media with a varied goal to target pitch-perfect reach. Drawing in more customers than ever before, they strike the right balance in content across multiple platforms.

Key Takeaways

Though not every company has a Starbucks budget to promote and spend lavishly on social media marketing, here are some quick takeaways that will undoubtedly help.

1. Chasing Trends

Be it any event, brands must take the advantage to showcase their viewpoints and opinions. Successful brands like Starbucks jump into the bandwagon and leave no stone unturned to make their voice count in the trending list.

Here’s one such social media campaign example from Starbucks.

Starbucks is a firm believer in LGBTQ+ rights. When the pride wave surged, Starbucks came forward and reinstated its belief through the #ExtraShotOfPride campaign.

Starbucks joined hands with the Born This Way Foundation to raise $250K to support the LGBTQ+ community. Throughout the social media campaign, they shared quotes and stories of various Starbucks employees cherishing the pride spirit.

2. Less is More

Social media is not about quantity but quality. Starbucks follows the “less is more” principle to maintain the quality standards, even in the caption. Spamming followers’ feeds with constant posting is a big no-no. Starbucks shares 5-6 posts per week on Instagram and 3-4 weekly posts on Facebook .

Creative and crisp! That’s what defines a Starbucks caption. This post with 111+k likes is no exception. Nothing is better than a minimalist post with a strong caption.

3. User Generated Content is the King

Ditch the worry of creating content every day when you can make use of user generated content. Starbucks makes sure to retweet or post its loyal customers’ content. User generated content postings starkly improve brand credibility.

Look at this Facebook post made out of customers’ tweets. The new Oatmilk drink got the appreciation shower by some, and Starbucks couldn’t resist but share it with others. It saved them efforts on content brainstorming, plus they got free PR.

4. Building Rapport

Building rapport with the audience is an unsaid rule to brand fame. Social media has now taken the onus of dispensing quality service by aiding brands in prompting faster replies .

Starbucks is always on its toe to respond to customers actively solving concerns, expressing gratitude, or reposting. That kind of proactive service definitely deserves love and adoration.

5. Loads of campaigns

Starbucks is known for its innovative social media campaigns. Be it a new product launch or any festivity around the corner, Starbucks always turns up with a rewarding campaign.

In this social media campaign example, Starbucks introduced #RedCupContest with prizes worth $4500 during Christmas of 2016. A new entry came every 14 seconds.

The grand total of entries was a whopping 40,000 in just two days. Indeed Starbucks knows how to get the most out of the festive fever.

6. Content mix

Last but not least, the content mix of Starbucks is inspiring. They create tailored content for every platform.

The official youtube channel of Starbucks comprises content in varied hues. From recipes to even series, Starbucks is the ultimate pioneer of experimenting.

Even on Instagram, they use all the features like Guides, Reels, and IGTV without affecting their eye-popping feed. Starbucks also follows the design consistency for its aesthetic content mix.

Starbucks has proved time and again to be a customer-centric brand with their unrelenting efforts.

Social Media Case Study 2: Ogilvy & Mather

Ogilvy & Mather needs no introduction. Founded by David Ogilvy, the ‘Father of Advertising’ in 1948, the agency continues the legacy of revolutionizing marketing long before the advent of social media.

The iconic agency helps several Fortune 500 companies and more make a massive impact on their audiences worldwide.

Ogilvy & Mather knows its game too well and never fails to astonish. Not just high-profile clients, Ogilvy nails its marketing with perfection every single time.

Keep on reading.

Ogilvy & Mather in Numbers

They use social media to target pitch-perfect reach. Drawing in more hype than ever before, they know how to strike the right balance and bring out emotions with their heart-warming campaigns.

Not every company has David Ogilvy’s legacy or even affluent clients to boast of, but here are some quick takeaways that will undoubtedly help you become a pro marketer.

1. Integrating Values

Ogilvy stands apart from the crowd, creating trends. They leave no stone unturned to communicate values.

Proud Whopper is one such social media campaign by Ogilvy that was an instant hit on the internet. People were offered whoppers in rainbow-colored wrappers, with a note that said, “Everyone’s the same on the inside.” This was to reinstate the importance of LGTQ+ rights.

The campaign got 1.1 billion impressions, $21 million of earned media, 450,000 blog mentions, 7 million views, and became the #1 trending topic on Facebook and Twitter.

Ogilvy made a remarkable #Tbt video to honor this momentous event showcasing their supremacy in creating impactful campaigns.

2. Quality over Quantity

Ogilvy believes in the “ Quality supremacy ” to maintain their high standards, even in post captions.

Arbitrary posting isn’t a part of their agenda. They share 5-7 posts on Instagram and Facebook weekly.

Direct and very precise. That’s what defines an Ogilvy caption. This post is no exception. They have exhibited the success of their client work by describing the motive behind the campaign and sharing the ad they created for raising awareness.

3. Adding Credibility

Won awards? It’s time to boast! Because that’s the most authentic way of establishing trust among your clients. It bears proof of your excellence.

Look at this pinned Twitter post. Ogilvy won the Global Network of the Year by the very prestigious London International Awards. It also earned Regional Network of the year for Europe, the Middle East, Asia, and Europe.

What better than this to give its audience an idea about Ogilvy’s roaring success and undoubted potential?

4. Being Innovative

Building rapport with the audience is an unsaid rule to brand fame. And that’s why you need to tell stories. Social media has become an indispensable medium to spread your stories far and wide.

Ogilvy shares its historical tale of existence and how it has adapted to the challenges of the changing world. The team extensively talks about their adaptation to the latest trends to stay on top always.

5. Brainstorming Uniqueness

Being unique is what propels you on social media. People are always looking for brands that do something different from the herd. So your task each day is undeniably brainstorming unique content.

KFC wanted more of its customers to use its app. Well, Ogilvy and KFC decided to hide a secret menu in the app, which was a mass invitation for the download without being salesy at all. Results? Downloads up by 111% at launch!

6. Inspire Your Peeps

Inspiration is everywhere. But how do you channelize and mold it as per your brand guidelines? The renowned brands move their audience, filling them with a sense of realization. Who doesn’t seek validation? We all need quotes and inspiration to live by.

Ogilvy has dedicated its entire Pinterest profile to inspiration. The profile has numerous insightful infographics that encourage you to pursue marketing when your spirits run low. And that’s how it brings out the very essence of being the marketing leader: by inspiring its followers.

Got some good ideas for your branding? We have created templates and tools to help you execute them hassle-free. Tread on further and download the Trending Hashtag Kit for 2024 to get into action.

Social Media Case Study 3: PewDiePie

YouTube king with 111 Million subscribers on PewDiePie Channel, Felix Arvid Ulf Kjellberg, has defied all norms. One of the most prolific content creators of the decade, Felix was on the list of World’s 100 Most Influential People by Time Magazine in 2016.

Needless to say, he is still relevant to this day and has a massive following on social media. Not just for branding, the Swedish YouTuber leveraged social media to give himself a new identity and opened doors to fame and a successful career.

What was the cause of this extraordinary trajectory?

Let’s find out.

PewDiePie in Numbers

PewDiePie likes to keep his social media raw and unfiltered. That’s why subscribers love to have a glimpse of his everyday life and follow him on other social media platforms as well. Here’s a quick snapshot of that.

Felix took the early bird advantage and started creating content when it wasn’t even popular practice. We can’t go back in time, but we can definitely learn a lot from his social media success.

1. Start Now

If you are still skeptical about making the first move, then don’t. Stop waiting and experiment. It’s better late than never.

Social media is in favor of those who start early because then you create surplus content to hold your audience . You quench their thirst for more quality content.

PewDiePie started creating videos in 2011 and live-streamed his gaming sessions with commentaries. It was something new and completely original. Ever since, he has continued to make thousands of videos that entertain his audience.

2. Gather Your Tribe

Being a content creator, PewDiePie knows his act of engaging his audience very well. He strives to build lasting connections and encourages two-way communication. As a result, his followers like to jump onto his exciting challenges.

Felix treasures his gaming community. He frequently asks his followers to take screenshots and turn them into funny memes . He gives them tasks to keep them engaged and amused .

3. Collaboration and Fundraising

Once you reach the stage and gain popularity, people want to see more of you with their favorite personalities. That’s what Felix does.

He collaborates with multiple YouTubers and brands and puts out exclusive content for his followers. He also goes for multiple fundraising campaigns to support vital causes and social wellbeing.

Here’s one such social media campaign example. PewDiePie supported the CRY foundation and raised $239000 in just one day to bring a positive impact for children in India. He thanked all for their contribution and taking active participation towards a noble cause.

4. Keep it Real

Felix likes to keep his content fluff-free. You get to witness raw emotions from an unfiltered life. This instantly appeals to the audience and makes the posts more relatable .

Apart from that, he also uses storytelling techniques to narrate his experiences, adding a very personalized touch to each of the videos.

Here’s a video of Felix where he and Ken from CinnamonToastKen discuss what can be possibly done with a million dollars around the world. The topic is quite intriguing.

More than 3.8M people have watched it and 216K of them liked it as well, proving that you need not always sweat to create complex content. Even the simplest ones can make the cut.

Social media campaigns are winning hearts on every platform. However, their success rates largely depend on your year-round presence. That’s why being consistent really does the trick.

We’re sure, you must have learned a few things from the above mentioned social media case studies .

To excel further at your social media marketing, use our FREE Trending Hashtag Kit and fill your calendar with everyday content ideas.

On downloading, you get 3000+ hashtags based on each day’s theme or occasion. You also get editable design templates for a hassle-free social media posting.

What are you waiting for? Download now.

Frequently Asked Questions

🌟 How do I start a social media campaign idea?

Here’s how you can start a social media campaign:

• Finalize your campaign goals
• Brainstorm personas
• Pick a social media channel
• Research your competitors and audience
• Finalize an idea that’s in trend
• Promote the campaign
• Start the campaign
• Track the performance

🌟 What are the different types of social media campaigns?

Different types of social media campaigns are:

• Influencer Campaigns
• Hashtag Challenges

🌟 Why is social media campaign important?

Social media campaigns have various benefits:

• Boost traffic
• Better Conversions
• Cost-effective Marketing
• Lead Generation
• PR & Branding
• Loyal Followers

🌟 What are some of the best social media campaign tools?

Some of the best social media campaign tools are:

• SocialPilot

🌟 What are the top social media sites?

The top social media sites are:

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How to conduct a social media case study: Identifying the right campaign and collecting relevant data

By Lawrence Dy | Jun 2, 2023 | Marketing | 13 min read

Whether your social media campaign is designed to increase brand awareness, improve customer engagement, or boost sales, a social media case study is the perfect way to persuasively convey the value of your agency’s services and land more clients.

Be successful with social media on behalf of your clients by downloading “The ultimate guide to effective social media for business” now.

Everything from gathering data to constructing your presentation also depends on selecting the right subject that best reflects the successes of your social media services and campaigns. In this article, we'll take you through the entire step-by-step process of putting together a social media case study, as well as give you guidelines for picking the right candidate to base your study on.

Table of Contents

What is a social media case study.

• It has clearly defined campaign objectives
• It’s relevant to the target audience
• It’s anything but ordinary
• You have the data to tell a story
• The campaign had a successful outcome

Determining the best data sources

Selecting key metrics: identifying key measures of success, decoding the data, making data digestible through the art of presentation, choosing metrics that matter, harnessing the power of data analysis tools, read between the lines: spotting patterns and trends, benchmarking your performance, it’s all iterative: uncovering opportunities for optimization, step 1: provide a clear, concise summary, step 2: harness the power of visual aides, step 3: provide context, step 4: emphasize the impact on your client’s business, step 5: warp it up and provide a call-to-action, what are the benefits of conducting a social media case study, how can social media case studies improve my marketing strategies.

A social media case study is an in-depth real-world example that showcases the success and impact of a social media campaign. Intended to help agencies demonstrate the value their services bring to clients, social media case studies highlight how the effective creation and execution of a strategy helped a client achieve their business goals.

Social media marketing case studies provide prospects with valuable insights into the tactics, strategies, and results of a specific social media effort, offering inspiration for others looking to learn from others’ success—or buy your white-label social media management services.

Choosing the perfect campaign for your case study on social media

Creating a case study on social media takes some time, effort, and resources, so it’s a good idea to set yourself up for success by choosing the right campaign from the start. By the end of this section, you’ll know exactly how to identify a case-study-worthy campaign, how to source data, and how to analyze and present it.

Checklist for choosing your campaign

Our 5-point checklist will give you all the necessary ingredients needed to pick the right campaign for your social media case study, and ultimately, create a successful study. This checklist will apply whether you’re using a previous campaign for your example or are running a new campaign with the intention of turning it into a case study.

1. It has clearly defined campaign objectives

Every social media campaign sets out with a mission. This mission, or list of objectives, should serve as your first criterion when choosing a subject for your case study.

To be well-suited to a social media marketing case study, the objectives should be SMART: specific, measurable, attainable, relevant, and time-bound (SMART). They should also tie into the broader marketing objectives of the business, acting as the north star steering the campaign's course.

Whether the campaign's aim is to amplify brand awareness, increase customer engagement, or catapult sales figures, having clear and—crucially—measurable objectives is paramount. If the campaign objectives aren’t SMART, it will be difficult to convincingly convey that they have been met.

For example, “increase followers” isn’t a very SMART objective, since it isn’t specific, measurable, or time-bound. How do you know when the goal has been met? Instead, “increase Instagram followers by 500 per month in Q2” is very specific, easy to measure, and has a well-defined time limit.

2. It’s relevant to the target audience

The more a campaign resonates with its target audience, the more likely it is to succeed. This resonance stems from the campaign's relevance to the audience, mirroring their interests, values, and needs.

When a campaign speaks the audience's language, it's more likely to spark conversation, ignite engagement, and foster loyalty. The campaign shouldn’t just be liked by its target audience, it should be loved . Make sure the target audience can be clearly and concisely defined for readers of your social media case study, since this will help you illustrate how your strategy was well-suited to that particular audience.

3. It’s anything but ordinary

In a world where new campaigns are launched every day, standing out from the crowd is a feat worthy of study. Unique aspects of the campaign, whether it’s an out-of-the-box content strategy, a unique approach to engagement, or a pioneering use of new tech, can set a campaign apart and make it an interesting, compelling social media marketing case study.

If you want to inspire your case study readers, putting a spotlight on anything particularly unique or unexpected about a successful campaign is a great way to pique their interest in working with your agency.

4. You have the data to tell a story

Digital marketing is all about the numbers, and social media case studies are no different. Without it, any claims you make about the results of your marketing efforts will be unsupported and empty. When choosing a campaign to study, make sure that the necessary data to showcase your success is available.

This data should support the SMART goals of the campaign and might include:

• Engagement rates
• Campaign reach
• Campaign impressions regenerated
• Conversions
• Clicks generated

5. The campaign had a successful outcome

The ultimate measure of a campaign's worth is, of course, its success in meeting its objectives. Whatever the goals of the campaign were, the data collected should demonstrate that they were indisputably met—or even exceeded. Whether the aim was to build awareness of a brand, boost engagement rates, drive conversions, or some other measurable result, choose a campaign that clearly met its goals.

A successful campaign serves as a testament to the power of your social media services, making it the perfect protagonist for your social media case study.

Diving for data: Mastering the art of collecting relevant data

We’ve established that data is crucial for telling the story of your campaign in a social media case study, but how should you go about collecting it? Keep these considerations in mind when determining where to get data, which data to use, and how you’ll analyze and present it.

The quality of your data depends largely on the sources you use to collect it. These might include in-app social media analytics , website tools like Google Analytics, or full-featured social media management platforms that include robust analytics.

Web analytics tools that monitor website traffic, traffic sources, bounce rates, and conversion rates also provide a wealth of valuable information.

Surveys, customer feedback, and offline sales data can provide additional insights depending on the objectives of the campaign in your social media marketing case study. Don't forget to look at industry benchmarks and competitor performance to contextualize the data you gather in your campaign. Navigating these varied sources of data is an important skill if you want to create persuasive social media marketing case studies.

Once you know your data sources, the next step is to zero in on the specific metrics that effectively capture your campaign's success.

Metrics are the compass points that guide your understanding of the campaign's performance. Key performance metrics (KPIs) might include:

• Impressions
• Click-through rates (CTRs)
• Cost per acquisition
• Return on investment (ROI)

The choice of metrics should clearly align with the campaign objectives. If the campaign aimed to increase brand awareness, then metrics like reach, impressions, and brand mentions would be relevant. If the objective was to boost sales, then conversion rates, sales figures, and ROI would be more pertinent to your social media case study examples.

Once your data has been collected, it's time to roll up your sleeves and dive into the analysis. This involves sifting through the data to identify trends, patterns, outliers, and correlations.

For instance, did a spike in engagement rates coincide with a particular post? Did a change in posting frequency impact reach or impressions? Does a correlation exist between the time of posting and the engagement rate? Did certain post types drive more website visits?

The goal of data analysis is to uncover the story being told by numbers, revealing the strategies that worked, those that didn't, and helping you understand the “why” behind your successes. We’ll go into more detail covering how to analyze your data in a moment.

The final stage in the data journey is making it presentable and easily understood in your social media marketing case study. The goal of data presentation is to display the data points and insights in a way that guides the reader to appreciate the overall narrative of your case study.

This involves organizing the data into a logical structure, highlighting key findings, and making complex data digestible at a glance. Visual aids like charts, graphs, and infographics can be incredibly effective in achieving this. They can help distill complex data into easily understandable visuals, highlight trends and correlations, and emphasize key findings.

Data sleuthing: How to analyze data for social media marketing case studies

The data collection tools mentioned above can produce a great deal of information, so it’s important to know how to properly analyze and organize it so that it doesn’t confuse readers of your social media marketing case study.

Follow these guidelines to make sure you don’t get bogged down in irrelevant figures, instead zeroing in on precisely the information that helps you demonstrate the success of your campaign.

A case study without relevant metrics isn’t worth the paper it’s printed on, so before you dive into the data, it's crucial to have your success metrics in place.

These are the signposts that will guide your analysis, revealing whether your campaign is on track or veering off course. Metrics like reach, engagement, conversions, impressions, and cost per acquisition can illuminate different facets of your campaign's performance.

To recap an important point, the metrics you choose should tie back to your campaign's objectives, providing evidence of your success in meeting them.

Even if you aren’t a seasoned data scientist , there's a wealth of tools available to make the process easier. Google Analytics, Hootsuite Analytics, Sprout Social , and Vendasta’s Social Marketing are all examples of solutions that make it easier to understand the impact of your social media campaigns, so you can measure success and make better decisions.

In the user-friendly interface of Social Marketing, you can dig into the performance of every social media post you make, including reach and engagement for posts on Instagram, Facebook, Google Business Profile, Twitter, and LinkedIn. You can also see a graph of performance over time right in the dashboard , making it easy to track the impact of your campaigns.

Another feature to love is link performance tracking, which helps you demonstrate exactly how many clicks each link generated, making it possible to gauge how different posts contribute to website visits.

Raw data is great, but where it really becomes impactful for readers of your social media marketing case studies is when you can effectively convey patterns, trends, and their meanings.

This could mean recognizing which content strikes a chord with the target audience, which messaging spurs engagement, or even which times of day yield the best results. These patterns offer insights into the effectiveness of your campaign, shedding light on what's working and what's not.

No digital marketing effort takes place in a vacuum. Once you've got a handle on your data, it's time to see how you stack up against the competition.

Comparing your campaign's performance to industry benchmarks can provide a reality check, showing you how your campaign measures up to industry standards. This can spotlight areas of strength to capitalize on, as well as weaknesses that need addressing, helping you fine-tune your strategy for future campaigns and determine what to emphasize in your social media marketing case study.

The final piece of the data puzzle is identifying opportunities for optimization. This is where your data analysis really pays off. By scrutinizing what worked well and what fell flat, you can pinpoint areas for improvement and craft even better guidelines for social media management .

Maybe your messaging needs a tweak, your targeting needs adjusting, or your content format needs a shake-up. Whatever the case may be, these insights are the golden nuggets that can drive your campaign's continuous improvement, propelling it from good to great.

The big reveal: Presenting your findings in your case study

With your data gathered and analyzed, it’s time to put your case study on social media together. The goal should be to convey all the important information you’ve generated in a way that is easily intelligible even by people who aren’t necessarily data wonks. Here’s how it’s done.

Your social media marketing case study summary is your chance to provide a snapshot of your campaign's key findings and results. It should be compelling enough to encourage the reader to read the rest of your case study while being brief enough to be scanned by someone in a hurry.

Highlight the campaign's objectives, the platforms you used, the target audience, and the impressive results achieved by your efforts. Once you’re done, edit for clarity and brevity: there’s a good chance your first draft is wordier than necessary.

The best social media case study examples avoid looking like a daunting wall of text by including compelling visuals. Add some punch to your case study with a smattering of relevant, informative visuals.

Graphs and charts can bring your data to life, while images can capture the essence of your campaign and entice readers by generating social media ideas for businesses . Not only do these visuals make the information in your case study on social media easier to digest, but they also make it pop visually, making it more engaging—and shareable—to today’s easily distracted reader.

Frame your social media case study example within the wider landscape by discussing industry benchmarks and comparing your results to those of your competitors. This will give your audience a deeper understanding of the significance of your results, underlining how the impact of your social media servers is greater than what they might find with other agencies.

Remember, the prospective clients reading your social media marketing case studies are likely imagining the possibilities of working with your agency for their business. You want to convince them that you can deliver game-changing results.

The best way to do this? Spell out how your campaign fueled your client's goals and objectives, be it skyrocketing brand awareness, supercharging customer engagement, boosting sales, or achieving whatever the specific objectives of the campaign were. This is your chance to showcase your agency's value in harnessing the power of social media in reputation management , brand building, revenue generating, and more, so don't hold back.

Cap off your case study by summarizing your key takeaways and the wisdom gleaned from the campaign. Finally, leave your reader with a call to action that supports your business goals. If you want to sell social media packages , consider providing a link to the relevant page on your website, for example.

Invite readers to try a similar approach or contact your agency for help with their social media campaigns. This will help ensure your case study resonates, inspires, and provokes action from your prospects and clients.

Frequently asked questions

Conducting a social media marketing case study offers numerous benefits, including allowing you to showcase your agency's successes and providing tangible proof of your skill and effectiveness. It also provides valuable insights and learnings that can inform future strategies and serves as a persuasive marketing tool to attract new clients.

Social media case studies can boost your marketing strategies by highlighting what works and what doesn't in social media marketing. They provide a wealth of data on audience behavior, engagement, and conversion patterns. By analyzing this information, you can refine your strategies, optimize your content, and better align your efforts with your clients’ objectives.

About the Author

Lawrence Dy

Lawrence Dy is the SEO Strategy Manager at Vendasta. His career spans from starting as a Jr. Copywriter in the automotive industry to becoming a Senior Editorial Content Manager in various digital marketing niches. Outside of work, Lawrence moonlights as a music producer/beatmaker and spends time with friends and family.

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Case Studies , Social Media Marketing

Case Study: A Social Media Marketing Success Story

July 22, 2021

Not that long ago, people mainly used social media to see the latest pictures of their nieces and nephews and stay up to date with what their friends were doing. But, more and more, it’s become a place where small business growth happens.

These days, people are spending a lot of their time online on social media. According to Forbes , in 2020, Americans spent an average of 1,300 hours on social media, with an average of 58 minutes per day on Facebook alone. And, since smart marketing is about being visible where your customer base spends their time, social media is the place to be.

From building brand awareness to driving sales, the right social media marketing strategy can be a powerful tool for small businesses.

Wholesale distributor drives visibility and conversions with social media marketing

One wholesale distributor, with the help of their Marketing Team , learned just how valuable the right social media marketing strategy can be.

Over a three-month period, their social media strategy led to more than 100k impressions, thousands of clicks and hundreds of conversions.

Although ads and content marketing also played a role in their success, their conversion paths show that many of their conversions originated on a social network.

Compared to the previous three-month period, their social strategy resulted in a21% increase in impressions, a 20% increase in clicks and engagements, and a massive increase in conversions of almost 153%.

How did they do it?

Their social media strategy consisted of two parts — social media advertising and social media management (organic social posts).

Social media advertising

They focused the majority of their ad budget on Facebook and Instagram advertising, with campaigns aimed at capturing new leads, driving conversions and reconnecting with users who had previously clicked their ads or visited their website with retargeting ads.

Social media management

They complemented their social advertising strategy by posting consistently on their Facebook and Instagram timelines.

Social media is more than just about staying connected with friends and family. It’s become one of the top places people go to discover new brands and businesses.

Not all social media marketing strategies are made equal, but the right social media strategy — with a potent mix of social ads and organic posts — can lead to big results.

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132 Social Media Case Studies – Successes and Failures

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That is such a short-sighted and limiting point of view.

Social Media Marketing is not sales – but it can help to sell things. And personally, I have to admit that I have several times bought something, booked an event or took part in something because I saw people (friends and acquaintances OR strangers) talking about it on social media. At the same time, I have never bought anything a salesperson tried to sell me on the phone. So yes, you actually can sell me things on Social Media. And I am not the only person.

Click To Tweet

Before you read on - we have various resources that show you exactly how to use social networks to gain massive traffic and leads. For instance, check out the following:

But limiting Social Media Marketing success or failure to the statement: For sales, you need to pick up the phone is simply b%llshi$t. You can use social media for lead generation to fill your sales funnel – but you can also use Social Media for totally different aspects of business like customer management, brand awareness, reputation management, audience building, website traffic and many other things your business can profit from.

Many people do it. I do it and have done so for other projects in the past. The honest answer to “Social Media is not working” is: It is obviously not working the way you are doing it. Try different tactics, learn, adjust, measure, optimize, try something else, try harder, and never stop at “You cannot sell on Social Media!”

So the answer is, yes you can make money with Social Media, but it is not working the same way for each and every business or situation.

Most of the time, if you do not have success with getting ROI out of your Social Media activities, it is not Social Media, which is not working, it is you who are doing something wrong or have the wrong social media strategy.

Social Media cannot simply be done by following a recipe step by step.

That can only get you so far.

In Social Media often the best approaches are already cold coffee when they become common knowledge, and everyone tries to hop on the train. You need to make assumptions, test your assumption, measure success and adjust your marketing strategy according to your results.

Hey, before you read on - we have in various FREE in-depth guides on similar topics that you can download. For this post, check out:

Social media cannot be learned by the book.

But one thing is certain: To shout out sales messages in Social Media is most likely going to fail to give you any return.

What people want and expect from their Social Media activity is so diverse, and there are many Social Media case studies in multiple situations.

Join our  free Email Course  to learn how to start your social media marketing journey:

All the basics in 4 Days, 4 Emails

Instead of selecting a handful of case studies for this article, I decided to provide you with a list of resources with multiple case studies about how businesses are successfully using social media for their business success.

1.  15 B2B Case Studies for Proving Social Media ROI

Rob Petersen looks at the special situation of using social media platforms to market to businesses instead of consumers. He provides 15 examples ranging from CISCO and Demand Base to LinkedIn and SAP.

2.  50 Social Media Case Studies you Should Bookmark

SimplyZesty looks at a variety of use cases for the different social networks like Facebook, Twitter, Youtube, Pinterest, Instagram and more.

3.  IBM Turns its Sales Staff Social Media Savvy

I love this example as it shows how sales and Social Media Marketing can work hand in hand. Contrary to the above-mentioned comment on our blog, IBM realized that even sales can profit from Social Media with cost-effective leads.

4.  11 Examples of Killer B2B Content Marketing Campaigns Including ROI

Lee Odden of TopRank Marketing focuses more on the Content Marketing side and provides 11 B2B Content Marketing case studies.

5.  B2B Social Media Case Study: How I made $47 million from my B2B blog

This is a personal success story from AT&T’s experience and success with a content strategy.

6.  How ASOS Use Social Media [CASE STUDY]

The story of how the fashion and beauty store ASOS has become Britain’s largest online retailer with the aid of Social Media for ecommerce and online marketing.

7.  5 Outstanding Social Media Campaigns

The examples include the story from a hairdresser who increased sales by 400% without spending a penny. It is not only the big companies who can profit from Social Media.

8.  3 Small Businesses That Found Social Media Success

The examples range from customer service, brand perception to social engagement.

9.  The Best Social Media Campaigns of 2014

These marketing campaigns are more about creating more engagement, generate more fans and increase loyalty amongst audience members for the brand and not so much about direct ROI. Still, they explain how to get it right.

It is not only the social media success stories you can learn from. Sometimes you can learn from other peoples’ failures at least as much as from their successes. Here are some social media case studies on failed social media activities. The failures tend to be on a smaller scale, resulting from bad communication and reactions turning the Social Media conversation in an unwanted direction. It is rare that a company admits to a complete campaign and a ton of money gone down the drain. Still, even from these smaller examples, we all can learn our lessons for our behavior in Social Media:

1.  Social Media Fails: The Worst Case Studies of 2012

The examples are campaign focused and include examples from McDonald’s and Toyota.

2.  19 horrific social media fails from the first half of 2014

These are examples of how you should not communicate in Social Media and showcase some ways you should not copy on how to jump onto trending hashtags and events in Social Media.

3.  5 Big Social Media Fails of 2013 (and What We Learned)

4.  Top 12 Social Media Marketing Mishaps

These are examples of what can happen to you and how a social media Sh$tstorm can brew up. It makes sense to read some of these and talk about possible reactions before any of this kind happens to you. Simply be prepared.

Final Words

I hope you find some useful marketing tips in my little collection of Social Media case studies – or at least, have some fun browsing through these examples. I find them encouraging as they show the variety of cases where Social Media can help your business. And they show how many humans are in Social Media, making it a place where things can go wrong and go well. It is up to you to leverage the full power of social networks and turn the tide.

If you are looking for even more case studies here you go:

Digital Marketing Case Studies

Content Marketing Case Studies

Instagram Marketing Case Studies

Twitter Marketing Case Studies

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You get easy-to-follow step-by-step action plans and you will see the first results after a couple of days. Check out “ The Social Traffic Code ” – there is a special offer for you!

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Inspiring Social Media Case Studies from Reputable Brands and Digital Agencies

Brands are more than their products in today’s digital world. Memorable brands are the ones who know how to engage with their target audience effectively through their social media channels. In this article, we have curated the best social media case studies of all times.

Being on all the social media platforms is not necessary; however, it is important to be successful if you exist in one. There are a lot of brands inspiring us with their effective social media strategies. They are powerful enough to start a movement, raise awareness and change the way people think or buy.

Almost 4 billion people are using social media today worldwide. That fact clearly shows how a huge potential there is to reach out to your buyer persona.

Social media marketing services comprise organic social media, paid social media, community management, social listening, feed-based / dynamic ads, Facebook ads, Twitter ads, LinkedIn ads, Snapchat ads, Tiktok ads, Reddit ads, Quora ads and so on.

Effective social media case studies come from either an experienced social media marketing agency or a very successful in-house social media team of famous brands. It is not easy, but so effective that you shouldn’t neglect.

In this article, we have gathered the best social media marketing case studies by both brands and digital marketing companies to inspire your upcoming work.

What are the top social media marketing agencies with the most effective case studies?

Spark social agency, emote digital, hallam agency.

The LOOKOUT Sri Lanka is the top Luxury Private Villa in Sri Lanka. CEEK Worked closely with the brand and the project consisted of Website Development, SEO, Social Media Marketing, Influencer Marketing, Content Creation and Paid Targeting services. The LOOKOUT social media was created by CEEK to showcase the beauty of the country and the villa itself in light of the increase in tourism around Sri Lanka and the country’s strong domestic growth in the use of social media. It has been established as a site that people enviously desire to stay at just for the aesthetics without taking into account the high level of service thanks to high-quality content and a highly active social media marketing strategy. Below you can find an example of the influencer marketing campaign:

Spark Social Agency works with a variety of well-known brands from a selection of different industries, one of them being Johnson&Johnson. Spark is a boutique social media marketing agency. This enables Spark to provide J&J with fast turnaround and greater impact than larger agencies they’ve traditionally worked with.

When J&J collaborated with Spark, the brand needed to pivot social content to reach an updated audience for multiple J&J brands such as Band-Aid, Aveeno Baby, and Tylenol. Additionally, the company sought assistance so that J&J brands could be more active on platforms like TikTok and Instagram Reels. For various J&J brands, Spark produces a monthly stream of captivating social content. Social posts on their monthly content calendar now feature short-form video, which has a significantly higher interaction rate than previous content.

All these efforts resulted as the following:

• 1,600% increase in engagement per post for Band-Aid
• 110% increase in engagement per post for Motrin
• Produced 40 assets for J&J baby brands in 3 weeks.

Since it might be difficult to convey complex ideas using social media advertising, Australian digital marketing agency Emote Digital believes that you need excellent and simple-to-read content as well as targeted audience marketing. Emote Digital ran campaigns for the Bakers Delight Franchise over the course of a year that included frequent content and creative improvements to prevent user fatigue. Utilizing a variety of advertising channels, such as Facebook, Instagram, LinkedIn, Google, Youtube, and more, the agency developed a broad-reaching campaign to identify the relevant leads first. Emote Digital assisted Bakers Delight in growing its franchise network by using a variety of top and bottom of the funnel methods to improve the quality of the leads.

These are the outcomes:

• 45% Increase in conversions from social media
• 29% increase in franchise enquiries over 12 months

LOOP is a fully charged digital agency that explores the intersections between design, digital technology and content marketing for leading brands. They have offices in New York, Sydney, Berlin and Copenhagen.

LOOP has worked with a lot of famous brands through social media case studies. My favorite one between those is their influencer marketing campaign with PUMA . They actually have run more than one case study with them. We will be focusing on the one with PUMA and Usain Bolt.

As a human being, we can be attracted by the brands which are preferred by the people we admire, just like Usain Bolt. In LOOP’s social media case study with PUMA and Usain Bolt, they let Usain Bolt tell his story in his point of view. We can, of course, find a lot of articles explaining his background, achievements etc. However, they can never be as effective as Usain Bolt’s own words.

With this social media campaign, PUMA has reached 4.7 million views and 828,000 engagement with 41.2 million total reach. You can check LOOP’s website to see the full case study and get information to work with them for your social media campaigns.

Hallam is a UK-based social media marketing agency founded in 1999. Since then, they’ve they have combined strategic thinking, creativity, and technical know-how to develop integrated digital marketing strategies that produce the only outcome that matters: business success. Four of the eight gas distribution networks in the UK are owned and managed by their customer, Cadent Gas, who needed to develop their brand and raise awareness of this aspect. The goal of Hallam’s comprehensive video-based campaign was to promote the true stories of the “Cadent Heroes” across various service areas.

Three campaigns were created to provide Hallam the chance to plant positive seeds and take ownership of constructive topics. Their earned Media and Creative Teams worked together to create a landing page that served as the organization’s main hub of information. The 5 Campaigns attracted a significant number of views during the course of their 6-month run. The video showing a day in the life of a Cadent Gas Limited employee received over 4 million views. The campaigns generated nearly 15 million impressions overall, exceeding the initial goals and expectations.

What are the most effective social media marketing case studies by reputable brands?

There are many brands that use social media in the best possible way. With the rise of social media platforms such as TikTok, brands have changed the world of social media marketing and became even more creative and popular online. Below you’ll find our all time favorite social media marketing case studies by the big names:

Tesla & Elon Musk

Apple | shot on iphone.

With no doubt, Apple is very fast and effective when it comes to social media marketing. Their case studies are leading the industry.

With their social media case study #ShotOnIphone, millions of pictures and videos are shared on social media platforms.

It clearly shows that people do not need other cameras to take pictures or videos as long as they have their iPhones with them.

This campaign is not only followed by the general public, but also by the famous singers and bands such as Selena Gomez and Florence + The Machine. Some singers took their videoclips with an iPhone whereas some of them have used an iPhone on their concert tours in the world.

This campaign has been used in all the social media platforms. However, as it is more related to taking pictures and videos, of course, the hashtags are more common on Instagram.

If you just scroll down your Instagram feed, we promise that you will see a lot of pictures with the hashtag #shotoniphone, which indicates this social media case study is known by the world. You can read our article on Apple’s digital marketing strategy , in which we explore how the company got to be one of the most well-known names in the world, to discover more about the brand’s worldwide success.

Starbucks | #WhatsYourName

Starbucks is remembered by its successful social media campaign to support transgender and gender-diverse youth on Twitter, Instagram, Facebook, YouTube and traditional advertising.

Brands will be memorable with where they stand for the social phenomena. In this social media case study, Starbucks UK partnered with Mermaids to understand the gender-diverse youth better and create a way to support them.

If you buy and post photos of your mermaid tail cookie with the campaign hashtag, you help to raise funds for Mermaids.

The video on YouTube explains it all:

Disney | Share your ears

Disney’s digital marketing strategy is ever successful, making the company one of the leading media and entertainment brands in the world. Celebrating 90 years of Mickey Mouse, Disney created a social media campaign with the hashtag #ShareYourEars on Facebook, Twitter and Instagram. For every photo shared with the hashtag, Mickey Mouse donated $5 to Make-A-Wish®.

Make-A-Wish® is a nonprofit organization helping to fulfill the wishes of children with a critical illness. At the end of the case study, Disney donated $2 million to the organization.

This has been one of the greatest social media case studies of all times with 1.77 million photos shared and 420 million social media impressions.

Always | #LikeAGirl

Equality of the sexes is another controversial phenomenon in the world. It has been placed in the cultures and languages so strongly that sometimes we don’t even realize how sexist we might sound.

“Like a girl” is a phrase in English and many more other languages, which is mostly used as an insult to women. Always definitely raised awareness for this subject with their social media case study #LikeAGirl. I promise if you watch the video below, you will be more careful with the expressions, idioms and phrases you say or hear in your daily life:

Airbnb | We accept

There are different ways to use social media effectively. It can depend on the brands, target audience, brand culture and identity. Some brands might prefer to speak up for a social phenomenon whereas some prefer to stay silent and unbiased.

There can be some situations where you are expected to explain something, for example, if your company or a branch of your brand is accused of something. What you say/share there is very critical which can affect the life of your business.

Airbnb was accused of discrimination in 2016, which they answered with their “Community Commitment”. After a few months, the US banned travel to some countries with a Muslim majority. That has created a chance for Airbnb to create a social media case study, #WeAccept. This successful campaign has reached over 87 million impressions on Facebook, Twitter, Instagram and YouTube.

Doubtlessly, they handled this critical situation really well with their video below:

Nescafé | Really Friends?

You might not be using Facebook now as much as you used to do. However, Facebook can be still a powerful platform for your social media campaigns depending on your target audience. Certainly, Nescafe’s marketing strategy proves it right.

Our Facebook friends can be from our childhood, the neighbourhood we used to live 20-30 years ago, a friend circle who we are not in touch with any more, etc. Sometimes, when we scroll down in Facebook feed, we don’t feel so close to some of these old friends. Regardless of their age, I’m sure everyone feels the same way every now and then.

With this fact in mind, Nescafé France ran a successful social media case study on Facebook, which is their biggest platform.

This video is an example of emphasizing with your buyer persona and affecting them emotionally so that they feel attached to your brand:

Tesla is a leading brand for electric vehicles. We might not know the CEOs of similar companies; however, the CEO of Tesla, Elon Musk is known by people all around the world. Considering the way he is using social media, we can even say that he is an influencer. Despite the marketing methods of other major companies, Tesla’s marketing strategy is distinct, exactly like its social media marketing.

Tesla’s social media marketing way is going to be a little different from what we have discussed in the other examples above. The reason is below:

When there is a new product launch or an update regarding one of their services, Elon Musk shares some spoilers on his social media – before Tesla announces it officially. His followers are very interactive which also shows a successful social media engagement case study as a brand.

Tesla doesn’t even need to do influencer marketing as its CEO is already a powerful influencer who has dedicated followers for the brand.

If you feel like this wasn’t enough, make sure to check out social media campaign ideas for more inspiration.

Hope you have enjoyed reading our article. If you are interested in creating effective social media case studies for your business, you can check our list to partner with a social media marketing agency.

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28 Case Study Examples Every Marketer Should See

Published: March 08, 2023

Putting together a compelling case study is one of the most powerful strategies for showcasing your product and attracting future customers. But it's not easy to create case studies that your audience can’t wait to read.

In this post, we’ll go over the definition of a case study and the best examples to inspire you.

What is a case study?

A case study is a detailed story of something your company did. It includes a beginning — often discussing a conflict, an explanation of what happened next, and a resolution that explains how the company solved or improved on something.

A case study proves how your product has helped other companies by demonstrating real-life results. Not only that, but marketing case studies with solutions typically contain quotes from the customer. This means that they’re not just ads where you praise your own product. Rather, other companies are praising your company — and there’s no stronger marketing material than a verbal recommendation or testimonial. A great case study is also filled with research and stats to back up points made about a project's results.

There are myriad ways to use case studies in your marketing strategy . From featuring them on your website to including them in a sales presentation, a case study is a strong, persuasive tool that shows customers why they should work with you — straight from another customer. Writing one from scratch is hard, though, which is why we’ve created a collection of case study templates for you to get started.

Fill out the form below to access the free case study templates.

Free Case Study Templates

Showcase your company's success using these three free case study templates.

• Data-Driven Case Study Template
• Product-Specific Case Study Template
• General Case Study Template

You're all set!

Click this link to access this resource at any time.

There’s no better way to generate more leads than by writing case studies . But without case study examples to draw inspiration from, it can be difficult to write impactful studies that convince visitors to submit a form.

Marketing Case Study Examples

To help you create an attractive and high-converting case study, we've put together a list of some of our favorites. This list includes famous case studies in marketing, technology, and business.

These studies can show you how to frame your company offers in a way that is both meaningful and useful to your audience. So, take a look, and let these examples inspire your next brilliant case study design.

These marketing case studies with solutions show the value proposition of each product. They also show how each company benefited in both the short and long term using quantitative data. In other words, you don’t get just nice statements, like "This company helped us a lot." You see actual change within the firm through numbers and figures.

You can put your learnings into action with HubSpot's Free Case Study Templates . Available as custom designs and text-based documents, you can upload these templates to your CMS or send them to prospects as you see fit.

1. " How Handled Scaled from Zero to 121 Locations with the Help of HubSpot ," by HubSpot

What's interesting about this case study is the way it leads with the customer. That reflects a major HubSpot cornerstone, which is to always solve for the customer first. The copy leads with a brief description of why the CEO of Handled founded the company and why he thought Handled could benefit from adopting a CRM. The case study also opens up with one key data point about Handled’s success using HubSpot, namely that it grew to 121 locations.

Notice that this case study uses mixed media. Yes, there is a short video, but it's elaborated upon in the other text on the page. So while your case studies can use one or the other, don't be afraid to combine written copy with visuals to emphasize the project's success.

Key Learnings from the HubSpot Case Study Example

• Give the case study a personal touch by focusing on the CEO rather than the company itself.
• Use multimedia to engage website visitors as they read the case study.

2. " The Whole Package ," by IDEO

Here's a design company that knows how to lead with simplicity in its case studies. As soon as the visitor arrives at the page, they’re greeted with a big, bold photo and the title of the case study — which just so happens to summarize how IDEO helped its client. It summarizes the case study in three snippets: The challenge, the impact, and the outcome.

Immediately, IDEO communicates its impact — the company partnered with H&M to remove plastic from its packaging — but it doesn't stop there. As the user scrolls down, the challenge, impact, and progress are elaborated upon with comprehensive (but not overwhelming) copy that outlines what that process looked like, replete with quotes and intriguing visuals.

Key Learnings from the IDEO Case Study Example

• Split up the takeaways of your case studies into bite-sized sections.
• Always use visuals and images to enrich the case study experience, especially if it’s a comprehensive case study.

3. " Rozum Robotics intensifies its PR game with Awario ," by Awario

In this case study, Awario greets the user with a summary straight away — so if you’re feeling up to reading the entire case study, you can scan the snapshot and understand how the company serves its customers. The case study then includes jump links to several sections, such as "Company Profile," "Rozum Robotics' Pains," "Challenge," "Solution," and "Results and Improvements."

The sparse copy and prominent headings show that you don’t need a lot of elaborate information to show the value of your products and services. Like the other case study examples on this list, it includes visuals and quotes to demonstrate the effectiveness of the company’s efforts. The case study ends with a bulleted list that shows the results.

Key Learnings from the Awario Robotics Case Study Example

• Create a table of contents to make your case study easier to navigate.
• Include a bulleted list of the results you achieved for your client.

4. " Chevrolet DTU ," by Carol H. Williams

If you’ve worked with a company that’s well-known, use only the name in the title — like Carol H. Williams, one of the nation’s top advertising agencies, does here. The "DTU," stands for "Discover the Unexpected." It generates interest because you want to find out what the initials mean.

They keep your interest in this case study by using a mixture of headings, images, and videos to describe the challenges, objectives, and solutions of the project. The case study closes with a summary of the key achievements that Chevrolet’s DTU Journalism Fellows reached during the project.

Key Learnings from the Carol H. Williams Case Study Example

• If you’ve worked with a big brand before, consider only using the name in the title — just enough to pique interest.
• Use a mixture of headings and subheadings to guide users through the case study.

5. " How Fractl Earned Links from 931 Unique Domains for Porch.com in a Single Year ," by Fractl

Fractl uses both text and graphic design in their Porch.com case study to immerse the viewer in a more interesting user experience. For instance, as you scroll, you'll see the results are illustrated in an infographic-design form as well as the text itself.

Further down the page, they use icons like a heart and a circle to illustrate their pitch angles, and graphs to showcase their results. Rather than writing which publications have mentioned Porch.com during Fractl’s campaign, they incorporated the media outlets’ icons for further visual diversity.

Key Learnings from the Fractl Case Study Example

• Let pictures speak for you by incorporating graphs, logos, and icons all throughout the case study.
• Start the case study by right away stating the key results, like Fractl does, instead of putting the results all the way at the bottom.

6. " The Met ," by Fantasy

What's the best way to showcase the responsiveness and user interface of a website? Probably by diving right into it with a series of simple showcases— which is exactly what Fantasy does on their case study page for the Metropolitan Museum of Art. They keep the page simple and clean, inviting you to review their redesign of the Met’s website feature-by-feature.

Each section is simple, showing a single piece of the new website's interface so that users aren’t overwhelmed with information and can focus on what matters most.

If you're more interested in text, you can read the objective for each feature. Fantasy understands that, as a potential customer, this is all you need to know. Scrolling further, you're greeted with a simple "Contact Us" CTA.

Key Learnings from the Fantasy Case Study Example

• You don’t have to write a ton of text to create a great case study. Focus on the solution you delivered itself.
• Include a CTA at the bottom inviting visitors to contact you.

7. " Rovio: How Rovio Grew Into a Gaming Superpower ," by App Annie

If your client had a lot of positive things to say about you, take a note from App Annie’s Rovio case study and open up with a quote from your client. The case study also closes with a quote, so that the case study doesn’t seem like a promotion written by your marketing team but a story that’s taken straight from your client’s mouth. It includes a photo of a Rovio employee, too.

Another thing this example does well? It immediately includes a link to the product that Rovio used (namely, App Annie Intelligence) at the top of the case study. The case study closes with a call-to-action button prompting users to book a demo.

Key Learnings from the App Annie Case Study Example

• Feature quotes from your client at the beginning and end of the case study.
• Include a mention of the product right at the beginning and prompt users to learn more about the product.

8. " Embracing first-party data: 3 success stories from HubSpot ," by Think with Google

Google takes a different approach to text-focused case studies by choosing three different companies to highlight.

The case study is clean and easily scannable. It has sections for each company, with quotes and headers that clarify the way these three distinct stories connect. The simple format also uses colors and text that align with the Google brand.

Another differentiator is the focus on data. This case study is less than a thousand words, but it's packed with useful data points. Data-driven insights quickly and clearly show how the value of leveraging first-party data while prioritizing consumer privacy.

Key Learnings from the Think with Google Case Study Example

• A case study doesn’t need to be long or complex to be powerful.
• Clear data points are a quick and effective way to prove value.

9. " In-Depth Performance Marketing Case Study ," by Switch

Switch is an international marketing agency based in Malta that knocks it out of the park with this case study. Its biggest challenge is effectively communicating what it did for its client without ever revealing the client’s name. It also effectively keeps non-marketers in the loop by including a glossary of terms on page 4.

The PDF case study reads like a compelling research article, including titles like "In-Depth Performance Marketing Case Study," "Scenario," and "Approach," so that readers get a high-level overview of what the client needed and why they approached Switch. It also includes a different page for each strategy. For instance, if you’d only be interested in hiring Switch for optimizing your Facebook ads, you can skip to page 10 to see how they did it.

The PDF is fourteen pages long but features big fonts and plenty of white space, so viewers can easily skim it in only a few minutes.

Key Learnings from the Switch Case Study Example

• If you want to go into specialized information, include a glossary of terms so that non-specialists can easily understand.
• Close with a CTA page in your case study PDF and include contact information for prospective clients.

10. " Gila River ," by OH Partners

Let pictures speak for you, like OH Partners did in this case study. While you’ll quickly come across a heading and some text when you land on this case study page, you’ll get the bulk of the case study through examples of actual work OH Partners did for its client. You will see OH Partners’ work in a billboard, magazine, and video. This communicates to website visitors that if they work with OH Partners, their business will be visible everywhere.

And like the other case studies here, it closes with a summary of what the firm achieved for its client in an eye-catching way.

Key Learnings from the OH Partners Case Study Example

• Let the visuals speak by including examples of the actual work you did for your client — which is especially useful for branding and marketing agencies.
• Always close out with your achievements and how they impacted your client.

11. " Facing a Hater ," by Digitas

Digitas' case study page for Sprite’s #ILOVEYOUHATER campaign keeps it brief while communicating the key facts of Digitas’ work for the popular soda brand. The page opens with an impactful image of a hundred people facing a single man. It turns out, that man is the biggest "bully" in Argentina, and the people facing him are those whom he’s bullied before.

Scrolling down, it's obvious that Digitas kept Sprite at the forefront of their strategy, but more than that, they used real people as their focal point. They leveraged the Twitter API to pull data from Tweets that people had actually tweeted to find the identity of the biggest "hater" in the country. That turned out to be @AguanteElCofler, a Twitter user who has since been suspended.

Key Learnings from the Digitas Case Study Example

• If a video was part of your work for your client, be sure to include the most impactful screenshot as the heading.
• Don’t be afraid to provide details on how you helped your client achieve their goals, including the tools you leveraged.

12. " Better Experiences for All ," by HermanMiller

HermanMiller sells sleek, utilitarian furniture with no frills and extreme functionality, and that ethos extends to its case study page for a hospital in Dubai.

What first attracted me to this case study was the beautiful video at the top and the clean user experience. User experience matters a lot in a case study. It determines whether users will keep reading or leave. Another notable aspect of this case study is that the video includes closed-captioning for greater accessibility, and users have the option of expanding the CC and searching through the text.

HermanMiller’s case study also offers an impressive amount of information packed in just a few short paragraphs for those wanting to understand the nuances of their strategy. It closes out with a quote from their client and, most importantly, the list of furniture products that the hospital purchased from the brand.

Key Learnings from the HermanMiller Case Study Example

• Close out with a list of products that users can buy after reading the case study.
• Include accessibility features such as closed captioning and night mode to make your case study more user-friendly.

13. " Capital One on AWS ," by Amazon

Do you work continuously with your clients? Consider structuring your case study page like Amazon did in this stellar case study example. Instead of just featuring one article about Capital One and how it benefited from using AWS, Amazon features a series of articles that you can then access if you’re interested in reading more. It goes all the way back to 2016, all with different stories that feature Capital One’s achievements using AWS.

This may look unattainable for a small firm, but you don’t have to go to extreme measures and do it for every single one of your clients. You could choose the one you most wish to focus on and establish a contact both on your side and your client’s for coming up with the content. Check in every year and write a new piece. These don’t have to be long, either — five hundred to eight hundred words will do.

Key Learnings from the Amazon AWS Case Study Example

• Write a new article each year featuring one of your clients, then include links to those articles in one big case study page.
• Consider including external articles as well that emphasize your client’s success in their industry.

14. " HackReactor teaches the world to code #withAsana ," by Asana

While Asana's case study design looks text-heavy, there's a good reason. It reads like a creative story, told entirely from the customer's perspective.

For instance, Asana knows you won't trust its word alone on why this product is useful. So, they let Tony Phillips, HackReactor CEO, tell you instead: "We take in a lot of information. Our brains are awful at storage but very good at thinking; you really start to want some third party to store your information so you can do something with it."

Asana features frequent quotes from Phillips to break up the wall of text and humanize the case study. It reads like an in-depth interview and captivates the reader through creative storytelling. Even more, Asana includes in-depth detail about how HackReactor uses Asana. This includes how they build templates and workflows:

"There's a huge differentiator between Asana and other tools, and that’s the very easy API access. Even if Asana isn’t the perfect fit for a workflow, someone like me— a relatively mediocre software engineer—can add functionality via the API to build a custom solution that helps a team get more done."

Key Learnings from the Asana Example

• Include quotes from your client throughout the case study.
• Provide extensive detail on how your client worked with you or used your product.

15. " Rips Sewed, Brand Love Reaped ," by Amp Agency

Amp Agency's Patagonia marketing strategy aimed to appeal to a new audience through guerrilla marketing efforts and a coast-to-coast road trip. Their case study page effectively conveys a voyager theme, complete with real photos of Patagonia customers from across the U.S., and a map of the expedition. I liked Amp Agency's storytelling approach best. It captures viewers' attention from start to finish simply because it's an intriguing and unique approach to marketing.

Key Learnings from the Amp Agency Example

• Open up with a summary that communicates who your client is and why they reached out to you.
• Like in the other case study examples, you’ll want to close out with a quantitative list of your achievements.

16. " NetApp ," by Evisort

Evisort opens up its NetApp case study with an at-a-glance overview of the client. It’s imperative to always focus on the client in your case study — not on your amazing product and equally amazing team. By opening up with a snapshot of the client’s company, Evisort places the focus on the client.

This case study example checks all the boxes for a great case study that’s informative, thorough, and compelling. It includes quotes from the client and details about the challenges NetApp faced during the COVID pandemic. It closes out with a quote from the client and with a link to download the case study in PDF format, which is incredibly important if you want your case study to be accessible in a wider variety of formats.

Key Learnings from the Evisort Example

• Place the focus immediately on your client by including a snapshot of their company.
• Mention challenging eras, such as a pandemic or recession, to show how your company can help your client succeed even during difficult times.

17. " Copernicus Land Monitoring – CLC+ Core ," by Cloudflight

Including highly specialized information in your case study is an effective way to show prospects that you’re not just trying to get their business. You’re deep within their industry, too, and willing to learn everything you need to learn to create a solution that works specifically for them.

Cloudflight does a splendid job at that in its Copernicus Land Monitoring case study. While the information may be difficult to read at first glance, it will capture the interest of prospects who are in the environmental industry. It thus shows Cloudflight’s value as a partner much more effectively than a general case study would.

The page is comprehensive and ends with a compelling call-to-action — "Looking for a solution that automates, and enhances your Big Data system? Are you struggling with large datasets and accessibility? We would be happy to advise and support you!" The clean, whitespace-heavy page is an effective example of using a case study to capture future leads.

Key Learnings from the Cloudflight Case Study Example

• Don’t be afraid to get technical in your explanation of what you did for your client.
• Include a snapshot of the sales representative prospects should contact, especially if you have different sales reps for different industries, like Cloudflight does.

18. " Valvoline Increases Coupon Send Rate by 76% with Textel’s MMS Picture Texting ," by Textel

If you’re targeting large enterprises with a long purchasing cycle, you’ll want to include a wealth of information in an easily transferable format. That’s what Textel does here in its PDF case study for Valvoline. It greets the user with an eye-catching headline that shows the value of using Textel. Valvoline saw a significant return on investment from using the platform.

Another smart decision in this case study is highlighting the client’s quote by putting it in green font and doing the same thing for the client’s results because it helps the reader quickly connect the two pieces of information. If you’re in a hurry, you can also take a look at the "At a Glance" column to get the key facts of the case study, starting with information about Valvoline.

Key Learnings from the Textel Case Study Example

• Include your client’s ROI right in the title of the case study.
• Add an "At a Glance" column to your case study PDF to make it easy to get insights without needing to read all the text.

19. " Hunt Club and Happeo — a tech-enabled love story ," by Happeo

In this blog-post-like case study, Happeo opens with a quote from the client, then dives into a compelling heading: "Technology at the forefront of Hunt Club's strategy." Say you’re investigating Happeo as a solution and consider your firm to be technology-driven. This approach would spark your curiosity about why the client chose to work with Happeo. It also effectively communicates the software’s value proposition without sounding like it’s coming from an in-house marketing team.

Every paragraph is a quote written from the customer’s perspective. Later down the page, the case study also dives into "the features that changed the game for Hunt Club," giving Happeo a chance to highlight some of the platform’s most salient features.

Key Learnings from the Happeo Case Study Example

• Consider writing the entirety of the case study from the perspective of the customer.
• Include a list of the features that convinced your client to go with you.

20. " Red Sox Season Campaign ," by CTP Boston

What's great about CTP's case study page for their Red Sox Season Campaign is their combination of video, images, and text. A video automatically begins playing when you visit the page, and as you scroll, you'll see more embedded videos of Red Sox players, a compilation of print ads, and social media images you can click to enlarge.

At the bottom, it says "Find out how we can do something similar for your brand." The page is clean, cohesive, and aesthetically pleasing. It invites viewers to appreciate the well-roundedness of CTP's campaign for Boston's beloved baseball team.

Key Learnings from the CTP Case Study Example

• Include a video in the heading of the case study.
• Close with a call-to-action that makes leads want to turn into prospects.

21. " Acoustic ," by Genuine

Sometimes, simple is key. Genuine's case study for Acoustic is straightforward and minimal, with just a few short paragraphs, including "Reimagining the B2B website experience," "Speaking to marketers 1:1," and "Inventing Together." After the core of the case study, we then see a quote from Acoustic’s CMO and the results Genuine achieved for the company.

The simplicity of the page allows the reader to focus on both the visual aspects and the copy. The page displays Genuine's brand personality while offering the viewer all the necessary information they need.

• You don’t need to write a lot to create a great case study. Keep it simple.
• Always include quantifiable data to illustrate the results you achieved for your client.

22. " Using Apptio Targetprocess Automated Rules in Wargaming ," by Apptio

Apptio’s case study for Wargaming summarizes three key pieces of information right at the beginning: The goals, the obstacles, and the results.

Readers then have the opportunity to continue reading — or they can walk away right then with the information they need. This case study also excels in keeping the human interest factor by formatting the information like an interview.

The piece is well-organized and uses compelling headers to keep the reader engaged. Despite its length, Apptio's case study is appealing enough to keep the viewer's attention. Every Apptio case study ends with a "recommendation for other companies" section, where the client can give advice for other companies that are looking for a similar solution but aren’t sure how to get started.

Key Learnings from the Apptio Case Study Example

• Put your client in an advisory role by giving them the opportunity to give recommendations to other companies that are reading the case study.
• Include the takeaways from the case study right at the beginning so prospects quickly get what they need.

23. " Airbnb + Zendesk: building a powerful solution together ," by Zendesk

Zendesk's Airbnb case study reads like a blog post, and focuses equally on Zendesk and Airbnb, highlighting a true partnership between the companies. To captivate readers, it begins like this: "Halfway around the globe is a place to stay with your name on it. At least for a weekend."

The piece focuses on telling a good story and provides photographs of beautiful Airbnb locations. In a case study meant to highlight Zendesk's helpfulness, nothing could be more authentic than their decision to focus on Airbnb's service in such great detail.

Key Learnings from the Zendesk Case Study Example

• Include images of your client’s offerings — not necessarily of the service or product you provided. Notice how Zendesk doesn’t include screenshots of its product.
• Include a call-to-action right at the beginning of the case study. Zendesk gives you two options: to find a solution or start a trial.

24. " Biobot Customer Success Story: Rollins College, Winter Park, Florida ," by Biobot

Like some of the other top examples in this list, Biobot opens its case study with a quote from its client, which captures the value proposition of working with Biobot. It mentions the COVID pandemic and goes into detail about the challenges the client faced during this time.

This case study is structured more like a news article than a traditional case study. This format can work in more formal industries where decision-makers need to see in-depth information about the case. Be sure to test different methods and measure engagement .

Key Learnings from the Biobot Case Study Example

• Mention environmental, public health, or economic emergencies and how you helped your client get past such difficult times.
• Feel free to write the case study like a normal blog post, but be sure to test different methods to find the one that best works for you.

25. " Discovering Cost Savings With Efficient Decision Making ," by Gartner

You don't always need a ton of text or a video to convey your message — sometimes, you just need a few paragraphs and bullet points. Gartner does a fantastic job of quickly providing the fundamental statistics a potential customer would need to know, without boggling down their readers with dense paragraphs. The case study closes with a shaded box that summarizes the impact that Gartner had on its client. It includes a quote and a call-to-action to "Learn More."

Key Learnings from the Gartner Case Study Example

• Feel free to keep the case study short.
• Include a call-to-action at the bottom that takes the reader to a page that most relates to them.

26. " Bringing an Operator to the Game ," by Redapt

This case study example by Redapt is another great demonstration of the power of summarizing your case study’s takeaways right at the start of the study. Redapt includes three easy-to-scan columns: "The problem," "the solution," and "the outcome." But its most notable feature is a section titled "Moment of clarity," which shows why this particular project was difficult or challenging.

The section is shaded in green, making it impossible to miss. Redapt does the same thing for each case study. In the same way, you should highlight the "turning point" for both you and your client when you were working toward a solution.

Key Learnings from the Redapt Case Study Example

• Highlight the turning point for both you and your client during the solution-seeking process.
• Use the same structure (including the same headings) for your case studies to make them easy to scan and read.

27. " Virtual Call Center Sees 300% Boost In Contact Rate ," by Convoso

Convoso’s PDF case study for Digital Market Media immediately mentions the results that the client achieved and takes advantage of white space. On the second page, the case study presents more influential results. It’s colorful and engaging and closes with a spread that prompts readers to request a demo.

Key Learnings from the Convoso Case Study Example

• List the results of your work right at the beginning of the case study.
• Use color to differentiate your case study from others. Convoso’s example is one of the most colorful ones on this list.

28. " Ensuring quality of service during a pandemic ," by Ericsson

Ericsson’s case study page for Orange Spain is an excellent example of using diverse written and visual media — such as videos, graphs, and quotes — to showcase the success a client experienced. Throughout the case study, Ericsson provides links to product and service pages users might find relevant as they’re reading the study.

For instance, under the heading "Preloaded with the power of automation," Ericsson mentions its Ericsson Operations Engine product, then links to that product page. It closes the case study with a link to another product page.

Key Learnings from the Ericsson Case Study Example

• Link to product pages throughout the case study so that readers can learn more about the solution you offer.
• Use multimedia to engage users as they read the case study.

Start creating your case study.

Now that you've got a great list of examples of case studies, think about a topic you'd like to write about that highlights your company or work you did with a customer.

A customer’s success story is the most persuasive marketing material you could ever create. With a strong portfolio of case studies, you can ensure prospects know why they should give you their business.

Editor's note: This post was originally published in August 2018 and has been updated for comprehensiveness.

Don't forget to share this post!

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5 outstanding social media marketing case studies

Do you read social media marketing case studies for inspiration? It’s always a good idea to benchmark against your competitors or pinch ideas from them, but it’s also worth looking at success stories from the biggest brands out there. You might not have their budget, but you can always gain inspiration from their campaigns.

Here are five of the best brands on social and what I think you can learn from them:

1.Mercedes Benz – Repeated, successful social media marketing campaigns

Mercedes Benz seem to win every time with their social media campaigns.  The one that stands out to me was back in 2013 when they created what I still believe to be one of the best Instagram marketing campaigns to date. Mercedes wanted to reach out to the younger audience so they hired five top Instagram photographers to each take the wheel of a new Mercedes CLA. Whoever got the most likes got to keep the car – so they all really worked at it!

By the end of the campaign, Mercedes has received:

• 87,000,000 organic Instagram impressions
• 2,000,000 Instagram likes
• 150 new marketing assets (stunning photos)

What lessons can you learn from this? Could you put your followers up for a challenge and make it into a competition or campaign?

• Can you do a competition that gets people trying out your product first?
• Think about your target audience. What is a prize they would value?
• Like Mercedes you could recruit bloggers/influencers via social media and get them blogging about your service or product. Whoever receives the most engagement wins .

2. Dove – Connecting with their target audience

Is it just me or do all the Dove marketing campaigns make you cry? If you’ve seen their Real Beauty sketches campaign, you’ll know what I’m talking about. Dove’s goal is to make women feel good about themselves. They know their target market and create content that tells a story that women can relate to.

Today I am… pic.twitter.com/VoAf2wRdwa — Dove UK & Ireland (@DoveUK) February 19, 2016

Dove did some research and found that 80 percent of women came across negative chatter on social media. Dove’s goal was to change that and make social media a more positive experience. As a result, Dove teamed up with Twitter and built a tool to launch the #SpeakBeautiful Effect, that breaks down which body- related words people use the most and when negative chatter appears during the day.

According to Dove, women were inspired by their message.

• #SpeakBeautiful was used more than 168,000 times
• Drove 800 million social media impressions of the campaign

Dove know their audience. Knowing your audience is the only way you will engage with them. The best way for this is creating personas. Knowing what life stage they are in, if they’re employed, what their interests are etc. will certainly help you when creating content. Then think about linking your audience to your brand values in order to create something just as successful as Dove’s campaign.

3. Nutella – Incredible content that makes you salivate

Each post makes you want to eat Nutella. There are a lot of people (including me) who take photos of their food before they eat it. Nutella does the same and it works. Nutella isn’t afraid to be fun and creative with different ingredients. Nutella is just a chocolate spread yet they manage to have fun with it. Do you, or could you, have a bit more fun with your brand?

Here are some ideas for having fun with your brand:

• Are you on different social media channels? If you’re B2B you might not think that Instagram is for you, but it can be a great way to demonstrate your brand values by telling a story. Fedex is a great example of this, showing images of their trucks always on the move. This tells a story that they are always delivering and that is the key message we take away.
• Key influencers/bloggers can be a great way to  different types of content and to see how they have fun with your brand (if this is new to you, read our post on the rise of the social media influencer ).
• Instead of posting behind-the-scenes photos at your head office, can you encourage your followers to share their experiences with your brand? Maybe host an event or go out and meet them.

Take your #breakfast bread pudding to the next level with #Nutella ! 😉 pic.twitter.com/k0ko5Nm9iX — Nutella (@NutellaGlobal) May 5, 2016

4. Oreo – Smart content planning and timely delivery

Oreo is another brand that is known for their creative social media marketing. They must have a big design team to produce their content, but it works! They are consistent with their branding and manage to catch onto real time events. We all remember when the lights went out at the Super Bowl and during the half hour blackout Oreo tweeted out:

Power out? No problem. pic.twitter.com/dnQ7pOgC — OREO Cookie (@Oreo) February 4, 2013

This was retweeted over 15,000 times.  Are you thinking outside the box about your brand? Plan ahead for events coming up that you might be able to jump on to.

Do you plan your social media content out? If you’re in B2B and don’t currently create content read here for some B2B content marketing tips to help you get started, or check out our B2B marketing strategy tips ebook for 2021.

It’s always a good idea to prepare content ahead of time. If you can schedule content on a monthly basis – perfect, but if not bi-weekly is great. That way you can check what events are coming up and plan content around them. This gives you time for any ad hoc creative to be done, such as jumping on real-time events like the Oreo blackout example above.

5. Airbnb – Stunning imagery and UGC

What might look like a visual travel blog,  Airbnb ’ s content attracts fans with their visually compelling posts. On Instagram, they post user-generated photos from its hosts and guests. The content embraces their new campaign of ‘Don’t just go there, Live there’ which is captured through real photography. Each post receives high engagement, between 3,000 and 14,000 Instagram likes.

This is a great example of thinking slightly outside the box. Airbnb is all about accommodation. They don’t just post images of the inside of people’s homes. Seeing the culture and images of places all over the world comes with the experience of where you stay and that’s what connects with people. Think about your brand: are you just posting about the product/ service itself? Why not tell your followers a story instead?

Thanks for reading. I hope by reading these five social media marketing case studies it has spiked some inspiration! If you need any help with your social media advertising , influencer marketing , or other aspects of your social media strategy, feel free to contact us .

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23 Ways to Use Case Studies in Social Media

Have you got case studies in hand and openings in your social media calendar?

Then you’ve got the makings of some scroll-stopping posts.

With their eye-catching metrics and compelling quotes, success stories make your social audiences perk up and click to learn more.

The great thing about case studies is you can break them into different assets that you can use in virtually any channel.

It’s what makes them the most versatile resource in your sales and marketing arsenal.

And it just so happens that social media is the perfect channel for deploying and repurposing your case studies and everything you can derive from them.

For example, these sticky elements of case studies make them perfect for social:

• Wow-factor headlines that spell out your capability
• Satisfying solutions to your audience’s painful struggles
• Testimonial quotes that turbocharge trust
• Audio and video clips of customers that feel like personal recommendations

However you choose to slice and dice them, they’re a great way to fill your feed with credibility and catch the attention of your ideal prospects.

23 ways to charge your social channels with case study content

1. Infographics: Put your most impressive metrics into a branded infographic. They’re great for visual platforms like Instagram or Pinterest.

2. Testimonial cards: Create image cards with client headshots and testimonial quotes.

3. Big name recognition: Add your customer’s logo to your testimonial cards for extra brand name recognition.

4. Cover images: Use a testimonial and customer headshot as your cover image on Facebook or LinkedIn, or create a highlight card on Instagram.

5. Audiograms: Share quick audio clips from your case study interview on social media. 10–15 seconds is the sweet spot for maximum engagement.

6. Video clips: Share a quick customer testimonial video to satisfy scrollers and radiate credibility. After all, short-form video is one of the fastest growing types of content in social media marketing!

For example, here’s a snapshot of a client testimonial we featured on our LinkedIn feed:

7. Process footage: Show your solution in action to educate the audience about a unique feature or use case that might solve all their problems—could be animation or a live-action clip.

8. Traffic boosting: Post a link to get more visits to the case study area of your website.

9. Avatar targeting: Link to a success story that speaks to a specific type of customer to grow that vertical.

10. List building: Tease the results of a case study in a post and link to an opt-in form where readers can get the full story.

11. Filling your sales funnel: Showcase a study where you solved a specific problem, link to a contact form, and tie it all together with an on-point CTA to get more discovery calls.

12. Authority building: Boost your street cred by sharing your case studies on platforms like LinkedIn Publishing and Quora, and in relevant groups on LinkedIn and Facebook.

Tease the results of a case study in a post and link to an opt-in form where readers can get the full story.

13. Cross-promotion: Tag the hero of your case study (i.e. the customer ).

14. Conversation starter : Ask a question and get people talking about the main pain point in the case study.

15. Name dropping: Share a case study about your most impressive customer and tag them.

16. #Searchable: Hashtag topics that are top-of-mind for your audience to get more eyes on posts about relevant case studies.

17. Captivating captions: Start with a customer quote, and announce the case study headline in the image.

Here’s what it looked like when we shared a customer quote and case study on Twitter:

18. Testimonial teaser: Spoil the ending by stating the results in the caption, and use a testimonial card in the image.

19. Grow a customer vertical: Focus on the avatar you’re trying to reach by calling out case studies with a relevant industry, role, or location.

20. Promote a product or feature: Share a case study that shows it in action.

21. Showcase your wins: Link to your case studies in the publications area of your LinkedIn profile or the highlights of your Instagram.

22. Amp up your ads: Use impressive results in your headline, and include testimonials and links to relevant case studies in the caption.

23. Lazer-guided targeting: Create ad audiences that connect to the case study customer’s industry, location, or main pain point.

Now that you know how much wow-factor and authority case studies can add to your social media presence, you can start filling your feeds with thrilling tales of your customers’ most satisfying successes.

Want a full set of social media assets with your next case study?

We offer supporting asset packages with your choice of:

• Audiograms (10-15 second clips)
• Slide decks (perfect for social ads!)
• Testimonial cards (with customer headshot)
• Video testimonials (professionally produced 1-2 minute clips optimized for social)

Contact us and we’ll set you up!

Laurie Zottmann

Staff writer.

The only thing Laurie loves more than unforgettable stories is helping readers accomplish stuff that matters. When it comes to solving pesky business problems and capturing B2B audiences, nothing lights up the whole marquee like a heroic case study.

Ya, you like that? Well, there’s more where that came from!

Should you send case study interview questions in advance.

Sending your case study interview questions to your interviewee in advance sounds like a no-brainer, doesn’t it? And certainly, if you type “should you send case study interview questions in advance” into Google, that’s the boilerplate advice everyone gives. But is that truly good advice? Or does it depend on the situation? At Case Study Buddy, we’ve conducted (literally) hundreds and hundreds of case study interviews, and we’re continually testing new and better ways of conducting them. And the answer...

Best AI Case Study Examples in 2024 (And a How-To Guide!)

Who has the best case studies for AI solutions? B2B buyers’ heads are spinning with the opportunities that AI makes possible. But in a noisy, technical space where hundreds of new AI solutions and use cases are popping up overnight, many buyers don’t know how to navigate these opportunities—or who they can trust. Your customers are as skeptical as they are excited, thinking… “I’m confused by the complexity of your technology.” “I’m unsure whether there’s clear ROI.” “I’m concerned about...

How to Write Cybersecurity Case Studies

When it comes to case studies, cybersecurity poses special challenges.  The cybersecurity landscape is saturated with solutions—and so sales and marketing teams have never been hungrier for customer success stories they can share as proof of their product’s abilities. But cybersecurity clients are very reluctant to be featured. They don’t want to talk about the time they almost got hacked, they don’t want to disclose the details of their setup and risk more attacks, and they just plain don’t want...

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Social Media Use and Its Connection to Mental Health: A Systematic Review

Fazida karim.

1 Psychology, California Institute of Behavioral Neurosciences and Psychology, Fairfield, USA

2 Business & Management, University Sultan Zainal Abidin, Terengganu, MYS

Azeezat A Oyewande

3 Family Medicine, California Institute of Behavioral Neurosciences and Psychology, Fairfield, USA

4 Family Medicine, Lagos State Health Service Commission/Alimosho General Hospital, Lagos, NGA

Lamis F Abdalla

5 Internal Medicine, California Institute of Behavioral Neurosciences and Psychology, Fairfield, USA

Reem Chaudhry Ehsanullah

Safeera khan.

Social media are responsible for aggravating mental health problems. This systematic study summarizes the effects of social network usage on mental health. Fifty papers were shortlisted from google scholar databases, and after the application of various inclusion and exclusion criteria, 16 papers were chosen and all papers were evaluated for quality. Eight papers were cross-sectional studies, three were longitudinal studies, two were qualitative studies, and others were systematic reviews. Findings were classified into two outcomes of mental health: anxiety and depression. Social media activity such as time spent to have a positive effect on the mental health domain. However, due to the cross-sectional design and methodological limitations of sampling, there are considerable differences. The structure of social media influences on mental health needs to be further analyzed through qualitative research and vertical cohort studies.

Introduction and background

Human beings are social creatures that require the companionship of others to make progress in life. Thus, being socially connected with other people can relieve stress, anxiety, and sadness, but lack of social connection can pose serious risks to mental health [ 1 ].

Social media

Social media has recently become part of people's daily activities; many of them spend hours each day on Messenger, Instagram, Facebook, and other popular social media. Thus, many researchers and scholars study the impact of social media and applications on various aspects of people’s lives [ 2 ]. Moreover, the number of social media users worldwide in 2019 is 3.484 billion, up 9% year-on-year [ 3 - 5 ]. A statistic in Figure  1  shows the gender distribution of social media audiences worldwide as of January 2020, sorted by platform. It was found that only 38% of Twitter users were male but 61% were using Snapchat. In contrast, females were more likely to use LinkedIn and Facebook. There is no denying that social media has now become an important part of many people's lives. Social media has many positive and enjoyable benefits, but it can also lead to mental health problems. Previous research found that age did not have an effect but gender did; females were much more likely to experience mental health than males [ 6 , 7 ].

Impact on mental health

Mental health is defined as a state of well-being in which people understand their abilities, solve everyday life problems, work well, and make a significant contribution to the lives of their communities [ 8 ]. There is debated presently going on regarding the benefits and negative impacts of social media on mental health [ 9 , 10 ]. Social networking is a crucial element in protecting our mental health. Both the quantity and quality of social relationships affect mental health, health behavior, physical health, and mortality risk [ 9 ]. The Displaced Behavior Theory may help explain why social media shows a connection with mental health. According to the theory, people who spend more time in sedentary behaviors such as social media use have less time for face-to-face social interaction, both of which have been proven to be protective against mental disorders [ 11 , 12 ]. On the other hand, social theories found how social media use affects mental health by influencing how people view, maintain, and interact with their social network [ 13 ]. A number of studies have been conducted on the impacts of social media, and it has been indicated that the prolonged use of social media platforms such as Facebook may be related to negative signs and symptoms of depression, anxiety, and stress [ 10 - 15 ]. Furthermore, social media can create a lot of pressure to create the stereotype that others want to see and also being as popular as others.

The need for a systematic review

Systematic studies can quantitatively and qualitatively identify, aggregate, and evaluate all accessible data to generate a warm and accurate response to the research questions involved [ 4 ]. In addition, many existing systematic studies related to mental health studies have been conducted worldwide. However, only a limited number of studies are integrated with social media and conducted in the context of social science because the available literature heavily focused on medical science [ 6 ]. Because social media is a relatively new phenomenon, the potential links between their use and mental health have not been widely investigated.

This paper attempt to systematically review all the relevant literature with the aim of filling the gap by examining social media impact on mental health, which is sedentary behavior, which, if in excess, raises the risk of health problems [ 7 , 9 , 12 ]. This study is important because it provides information on the extent of the focus of peer review literature, which can assist the researchers in delivering a prospect with the aim of understanding the future attention related to climate change strategies that require scholarly attention. This study is very useful because it provides information on the extent to which peer review literature can assist researchers in presenting prospects with a view to understanding future concerns related to mental health strategies that require scientific attention. The development of the current systematic review is based on the main research question: how does social media affect mental health?

Research strategy

The research was conducted to identify studies analyzing the role of social media on mental health. Google Scholar was used as our main database to find the relevant articles. Keywords that were used for the search were: (1) “social media”, (2) “mental health”, (3) “social media” AND “mental health”, (4) “social networking” AND “mental health”, and (5) “social networking” OR “social media” AND “mental health” (Table  1 ).

Out of the results in Table  1 , a total of 50 articles relevant to the research question were selected. After applying the inclusion and exclusion criteria, duplicate papers were removed, and, finally, a total of 28 articles were selected for review (Figure  2 ).

PRISMA, Preferred Reporting Items for Systematic Reviews and Meta-Analyses

Inclusion and exclusion criteria

Peer-reviewed, full-text research papers from the past five years were included in the review. All selected articles were in English language and any non-peer-reviewed and duplicate papers were excluded from finally selected articles.

Of the 16 selected research papers, there were a research focus on adults, gender, and preadolescents [ 10 - 19 ]. In the design, there were qualitative and quantitative studies [ 15 , 16 ]. There were three systematic reviews and one thematic analysis that explored the better or worse of using social media among adolescents [ 20 - 23 ]. In addition, eight were cross-sectional studies and only three were longitudinal studies [ 24 - 29 ].The meta-analyses included studies published beyond the last five years in this population. Table  2  presents a selection of studies from the review.

IGU, internet gaming disorder; PSMU, problematic social media use

This study has attempted to systematically analyze the existing literature on the effect of social media use on mental health. Although the results of the study were not completely consistent, this review found a general association between social media use and mental health issues. Although there is positive evidence for a link between social media and mental health, the opposite has been reported.

For example, a previous study found no relationship between the amount of time spent on social media and depression or between social media-related activities, such as the number of online friends and the number of “selfies”, and depression [ 29 ]. Similarly, Neira and Barber found that while higher investment in social media (e.g. active social media use) predicted adolescents’ depressive symptoms, no relationship was found between the frequency of social media use and depressed mood [ 28 ].

In the 16 studies, anxiety and depression were the most commonly measured outcome. The prominent risk factors for anxiety and depression emerging from this study comprised time spent, activity, and addiction to social media. In today's world, anxiety is one of the basic mental health problems. People liked and commented on their uploaded photos and videos. In today's age, everyone is immune to the social media context. Some teens experience anxiety from social media related to fear of loss, which causes teens to try to respond and check all their friends' messages and messages on a regular basis.

On the contrary, depression is one of the unintended significances of unnecessary use of social media. In detail, depression is limited not only to Facebooks but also to other social networking sites, which causes psychological problems. A new study found that individuals who are involved in social media, games, texts, mobile phones, etc. are more likely to experience depression.

The previous study found a 70% increase in self-reported depressive symptoms among the group using social media. The other social media influence that causes depression is sexual fun [ 12 ]. The intimacy fun happens when social media promotes putting on a facade that highlights the fun and excitement but does not tell us much about where we are struggling in our daily lives at a deeper level [ 28 ]. Another study revealed that depression and time spent on Facebook by adolescents are positively correlated [ 22 ]. More importantly, symptoms of major depression have been found among the individuals who spent most of their time in online activities and performing image management on social networking sites [ 14 ].

Another study assessed gender differences in associations between social media use and mental health. Females were found to be more addicted to social media as compared with males [ 26 ]. Passive activity in social media use such as reading posts is more strongly associated with depression than doing active use like making posts [ 23 ]. Other important findings of this review suggest that other factors such as interpersonal trust and family functioning may have a greater influence on the symptoms of depression than the frequency of social media use [ 28 , 29 ].

Limitation and suggestion

The limitations and suggestions were identified by the evidence involved in the study and review process. Previously, 7 of the 16 studies were cross-sectional and slightly failed to determine the causal relationship between the variables of interest. Given the evidence from cross-sectional studies, it is not possible to conclude that the use of social networks causes mental health problems. Only three longitudinal studies examined the causal relationship between social media and mental health, which is hard to examine if the mental health problem appeared more pronounced in those who use social media more compared with those who use it less or do not use at all [ 19 , 20 , 24 ]. Next, despite the fact that the proposed relationship between social media and mental health is complex, a few studies investigated mediating factors that may contribute or exacerbate this relationship. Further investigations are required to clarify the underlying factors that help examine why social media has a negative impact on some peoples’ mental health, whereas it has no or positive effect on others’ mental health.

Conclusions

Social media is a new study that is rapidly growing and gaining popularity. Thus, there are many unexplored and unexpected constructive answers associated with it. Lately, studies have found that using social media platforms can have a detrimental effect on the psychological health of its users. However, the extent to which the use of social media impacts the public is yet to be determined. This systematic review has found that social media envy can affect the level of anxiety and depression in individuals. In addition, other potential causes of anxiety and depression have been identified, which require further exploration.

The importance of such findings is to facilitate further research on social media and mental health. In addition, the information obtained from this study can be helpful not only to medical professionals but also to social science research. The findings of this study suggest that potential causal factors from social media can be considered when cooperating with patients who have been diagnosed with anxiety or depression. Also, if the results from this study were used to explore more relationships with another construct, this could potentially enhance the findings to reduce anxiety and depression rates and prevent suicide rates from occurring.

The content published in Cureus is the result of clinical experience and/or research by independent individuals or organizations. Cureus is not responsible for the scientific accuracy or reliability of data or conclusions published herein. All content published within Cureus is intended only for educational, research and reference purposes. Additionally, articles published within Cureus should not be deemed a suitable substitute for the advice of a qualified health care professional. Do not disregard or avoid professional medical advice due to content published within Cureus.

The authors have declared that no competing interests exist.

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Title: the n+ implementation details of rlhf with ppo: a case study on tl;dr summarization.

Abstract: This work is the first to openly reproduce the Reinforcement Learning from Human Feedback (RLHF) scaling behaviors reported in OpenAI's seminal TL;DR summarization work. We create an RLHF pipeline from scratch, enumerate over 20 key implementation details, and share key insights during the reproduction. Our RLHF-trained Pythia models demonstrate significant gains in response quality that scale with model size, with our 2.8B, 6.9B models outperforming OpenAI's released 1.3B checkpoint. We publicly release the trained model checkpoints and code to facilitate further research and accelerate progress in the field (\url{ this https URL }).

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TikTok, Snapchat respond as Ontario school boards sue social media giants

Premier doug ford says he 'disagrees' with the move, calling it 'nonsense'.

TikTok, Snapchat respond to Ontario school boards' social media lawsuit

Social sharing.

Four major Ontario school boards are taking some of the largest social media companies to court over their products, alleging the way they're designed has negatively rewired the way children think, behave and learn and disrupted the way schools operate.

The public district school boards of Toronto, Peel and Ottawa-Carleton, along with Toronto's Catholic counterpart, are looking for about $4.5 billion in total damages from Meta Platforms Inc., Snap Inc. and ByteDance Ltd., which operate the platforms Facebook and Instagram, Snapchat and TikTok respectively, according to separate but similar statements of claim filed Wednesday.

"These social media companies ... have knowingly created a product that is addictive and marketed to kids," said Rachel Chernos Lin, the chair of the Toronto District School Board, on CBC Radio's Metro Morning on Thursday.

"We need them to be held accountable and we need them to create safer products."

Social media giants 'knowingly' harming children, TDSB chair says in wake of lawsuit

The allegations have yet to be proven in court, and there is no set date for when they will be heard. CBC Toronto has reached out to the companies named for comment.

The school boards, speaking under a new coalition called Schools for Social Media Change, allege students are experiencing an "attention, learning, and mental health crisis" because of "prolific and compulsive use of social media products," in a news release.

• Students react as Ontario school boards sue social media giants
• Young brains are especially vulnerable to social media: experts

They allege the platforms facilitate and promote cyberbullying, harassment, hate speech and misinformation, and have a part in escalating physical violence and conflicts in schools, according to the statements of claim.

They also argue these apps are "purposefully designed" to deliver harmful content to students dealing with topics such as suicidal ideation, drugs, self-harm, alcohol, eating disorders, hate speech and sex — particularly content encouraging "non-consensual" sexual activity.

Trying to respond to those problems has caused "massive strains" on the boards' funds, including in additional mental health programming and staff, IT costs and administrative resources, the release says. The boards call on the social media giants to "remediate" the costs to the larger education system and redesign their products to keep students safe.

Lawsuit may be first of its kind in Canada

Hundreds of school boards in the United States, along with some states, have launched similar lawsuits against social media companies.

Last fall, over 30 states accused  Meta Platforms Inc. of harming young people's mental health and contributing to the youth mental health crisis by knowingly designing features on Instagram and Facebook that cause children to be addicted to its platforms.

A spokesperson for TikTok said the app has "industry-leading safeguards," including parental controls and an automatic 60 minute screen time limit for users under 18.

"Our team of safety professionals continually evaluate emerging practices and insights to support teens' well-being and will continue working to keep our community safe," the spokesperson said. 

• This week, Cross Country Checkup is asking whether to ban cell phones in schools. Send us your questions by filling in  this form .

In an email, a spokesperson for Snap said Snapchat was "intentionally designed to be different from traditional social media."

"Snapchat opens directly to a camera — rather than a feed of content — and has no traditional public likes or comments. While we will always have more work to do, we feel good about the role Snapchat plays in helping close friends feel connected, happy and prepared as they face the many challenges of adolescence."

What social media scrolling is doing to kids’ brains

Neinstein LLP, a Toronto-based firm, is representing the school boards. The boards will not be responsible for any costs related to the suit unless a successful outcome is reached, the release says.

Duncan Embury, a partner and head of litigation at Neinstein, told CBC News the named companies are "mainly responsible" for the social media products that kids use, and share "common" designs or algorithms that lead to "problematic use."

To his knowledge, this is the first case of its kind in Canada. 

"Based on what we're seeing and what we're hearing from our educators, I think this is a problem that is pervasive across our system and I wouldn't be surprised if there [were] more boards that took this step," said Embury.

• Schools say kids are compulsively using social media. But experts say they learned from the best
• 33 U.S. states sue Facebook and Instagram owner for making social media addictive to kids

Patrick Daly, president of the Ontario Catholic School Trustees' Association, said he knows a few boards not involved in the lawsuits that are in considering signing on — including the Hamilton-Wentworth Catholic District School Board, of which he's board chair.

"I'm sure all of them are doing their due diligence," he said. "Some would take more time than others, but there's no doubt on my mind that all are thoughtfully considering and they'll make a decision that's best for their system."

Cathy Abraham, president of the Ontario Public School Boards' Association, agreed that more school boards will likely join the lawsuits in the near future. 

Litigation costs for participating schools will not come from school board budgets "and will be paid from damages awarded," she said.  

Though the province-wide association is not part of the litigation, Abraham said it is supportive — noting that schools are feeling the impact of the hours that students spend on social media platforms outside the classroom. 

"School boards have, for some time now, been forced to divert resources including personnel, hours, funds, and attention to combat the growing crisis," she said in an email.  

Ford 'disagrees' with move

At an unrelated news conference on Thursday, Ontario Premier Doug Ford said he "disagrees" with the schools boards' lawsuits, referencing a provincial ban on  cellphones from classrooms back in 2019 .

"We banned cellphones in the classroom, so I don't know what the kids are using," Ford said.

"What are they spending on lawyer fees to go after these massive companies that have endless cash to fight this? Let's focus on the kids, not about this other nonsense that they're looking to fight in court."

Ford disagrees with school board lawsuits against social media companies

CBC News spoke to parents with children who attend schools in the Toronto District School Board, which has recently moved to redevelop its policy  on cellphone use in classrooms. The board has previously said it had problems enforcing rules stating students should only use phones for educational purposes only.

While they all agree social media apps are a problem, they differ in what approach they think should be used to regulate them.

"Just take the phones away," said Gillian Henderson.

"I don't think we need to sue anybody, that seems like a long, expensive process. Just take away their phones in class and give them back to them when they need them."

Shyon Baumann said school boards could use some help in reducing screen time.

"If the school boards can do what they can trying to police it, that would be great. But it would be also great if the app creators did what they could to make the harms decrease," he said.

"If they're not going to make voluntary changes, then maybe doing it through the courts is the most effective way."

• B.C. proposes law targeting social media firms for alleged harm

ABOUT THE AUTHOR

Vanessa Balintec is a reporter for CBC Toronto. She likes writing stories about labour, equity, accessibility and community. She previously worked for CBC News in New Brunswick and Kitchener-Waterloo. She has a keen interest in covering the Accessibility for Ontarians with Disabilities Act. You can reach her at [email protected].

With files from CBC Radio's Metro Morning, Meagan Fitzpatrick, Ali Chiasson and The Canadian Press

Related Stories

• Hamilton public school board trustee told to remove social media post or face ban from private meetings
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Blog The Education Hub

https://educationhub.blog.gov.uk/2024/03/18/social-work-week-2024-how-qualify-child-family-social-worker-free/

Social Work Week 2024: How to qualify as a child and family social worker for free

Social workers play a crucial role and provide essential support to children and families facing a wide range of challenges, from poverty and mental health issues to domestic abuse and dealing with disabilities.  

There are several fully-funded entry routes into a career in social work which allow you to train for free and earn a wage while you get the qualifications you need.  

Here’s everything you need to know. 

What do child and family social workers do?  

If you’re interested in improving the mental and emotional well-being of families, preventing crises, protecting children, and supporting parents, then a career in social work could be for you.   

Child and family social workers work to understand the unique circumstances and challenges that families face and develop tailored care plans to support them.  

Read more about the role of a social worker via the National Careers Service.  

How do I become a child and family social worker?  

To be a social worker, you must be registered with Social Work England.   

There are a range of different pathways to getting registered and becoming a child and family social worker, and several of these are fully funded.   

Apprenticeships 

Through an apprenticeship , you’ll earn a wage while gaining valuable on-the-job experience and working towards a recognised qualification in social work.   

Apprenticeships in social work are available at different levels, allowing you to enter the profession at the right career stage for you. Eligibility requirements will depend on which apprenticeship you are applying for.  

A degree apprenticeship in social work is now available, allowing you to earn a degree while gaining on-the-job experience. On completion, you will register with Social Work England as a qualified social worker.  

Follow this link to find an apprenticeship in social work.  

Step Up to Social Work

Step Up to Social Work is a fully funded 14-month, full-time programme.   

If you want to become a child and family social worker and already have a degree but not in social work, you can train through this route.   

Trainees on the Step Up to Social Work course gain real social work experience, knowledge and skills, in combination with academic study.  

There are no tuition fees to pay, and trainees also receive a bursary.  

To apply to the programme, you’ll need to have:  

• a minimum 2:2 undergraduate degree qualification (level 6).  
• six months’ full-time (or equivalent) direct experience, either in a paid or voluntary capacity, of working with vulnerable children, young people and/or families, carers or vulnerable adults.  
• GCSEs in English or English language and mathematics at grade 4 (C) or above (or an approved equivalent).  

This is a fast-track course which means participants qualify after 14 months and will be able to register with Social Work England.  

Read more about Step Up to Social Work here .  

The Frontline programme is a fully-funded fast track to Social Work programme.  At the end of the first year, participants will receive a Postgraduate Diploma in Social Work and can register as a social worker in England.  

Participants can study towards a master’s degree in social work while working with children and families, combining academic study with practical experience.   

In their first year, trainees receive a bursary to contribute to living and travel costs, and typically go on to be employed and earn a salary in years two and three.  

You can find out more about Frontline and apply here.  

How much do social workers earn? 

Average salaries start at £27,000 a year for a newly qualified social worker and can rise to above £40,000.   

To support social workers early in their career, we’re also introducing  a new framework  which will give them the best start in the job.  

Social workers can also access fully funded training programmes throughout their career. Explore these using a new tool  for social workers looking to develop their careers.  

You may also be interested in:

• How to claim 15 hours free childcare including how to get your code
• How to find and apply for an apprenticeship
• How we are improving our support for vulnerable children and families

Tags: Frontline , How much do social workers earn , How to become a social worker , Social Work , Social Work Week 2024 , social worker salary , Step Up To Social Work

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Women’s History Month: Get to know 3 women from the Mandel School

Since its establishment in the 1980s,  Women’s History Month  has taken place each March to encourage the study, observance and celebration of women’s vital impacts on American history. 

Such impacts are evident throughout Case Western Reserve’s past and present, from the university’s origins as the Flora Stone Mather College for Women, to the efforts of today’s  Flora Stone Mather Center for Women  and student groups such as those in the  Women’s Coalition . All can celebrate this month with  resources and events from Kelvin Smith Library .

Read on to enjoy the final edition of  The Daily ’s weekly series highlighting   some of the many women from across fields who help CWRU excel.

Katherine Lewis (MSSA ’18, LSW)

Begun center for violence prevention research and education, research associate.

With over 10 years of experience in healthcare research and service evaluation, Katherine Lewis serves as a social worker with a clinical specialty in early intervention. Her interest in her field began when working with health and social care services in England, where she spent most of her adult life before earning her Master of Science in Social Administration from Case Western Reserve as a Mandel Leadership Fellow.

Throughout her roles, Lewis has provided psychotherapy, therapeutic behavioral services and consultation to individuals, families, groups and service providers. She’s encountered many moments of feeling proud to be a social worker, including in a school-based position when she helped increase the family and school resources and skills of a 10-year-old client, allowing the student to feel safer and engage in more pro-social behaviors. 

“Being a social worker means I can diagnose and treat a system as easily as I can a person, often with better results,” Lewis said. “I’m proud to be a change agent.”

Learn more about Lewis and  her insights in a recent article  celebrating World Social World Day.

Grace DiPierro

Master of social work program, graduate student.

After completing a Bachelor of Arts in psychology at the University of Dayton, Grace DiPierro set her eyes on Case Western Reserve University. Now, she’s applying what she’s learning in the Master of Social Work program at the Cleveland Clinic Taussig Cancer Center as an ambulatory/outpatient social worker as part of her field education practicum. 

Prior to that position, DiPierro participated in a first-year field experience at Holding Space Psychotherapy, a private practice that offers mental health and counseling services. There, she observed therapists for a few months before taking on her own caseload of clients, working with those who struggled with anxiety, bipolar disorder and other mental health concerns. 

DiPierro, who is expected to graduate in May, hopes to continue engaging with clients in a meaningful way by getting to know each person holistically. 

“I think getting to know the whole person is an important part of good social work because it reminds us that while our clients are coming to us for help, they are more than their problems,” DiPierro noted. “Having a strong positive relationship with a client is sometimes more important than anything you’ll ever say or do.”

Learn more about DiPierro .

Megan Holmes

Center on trauma and adversity, co-director and professor.

Recently named a 2024 Fellow of the Society for Social Work and Research, Megan Holmes boasts over 10 years of working in the field of child exposure. 

Specifically, Holmes’ research interests include child maltreatment, sibling relationships and maternal parenting, early childhood development and intimate partner violence exposure. The overarching goal of her research is to contribute to the optimal development of children who have been exposed to domestic violence by identifying risk and protective factors that will be translated into interventions.

In addition to teaching course subjects such as women’s issues and theory and practice approaches in direct practice social work at the Mandel School, Holmes serves as a doctoral student mentor where she offers students opportunities to learn essential research and scholarship skills. Holmes is passionate about her ongoing work with doctoral and master’s students, and strives to develop their skills so they become productive independent scholars. 

Holmes has also published three papers on her research for the HealthPath Foundation using her clinical experience with families from domestic violence households

Learn more about Holmes' latest accomplishment .

John Eastman doubles down on his election denial while promising to appeal his disbarment case

Written by Media Matters Staff

Published 03/28/24 11:40 AM EDT

Citation From the March 28, 2024, edition of Real America’s Voice’s War Room  

STEVE BANNON (HOST): So we saw in there that this was a complete total witch hunt. Unbelievable stuff was done. But are you saying then the judge doubled down this report? Are you saying this a 128-page report has a lie on every page, sir? 

JOHN EASTMAN (GUEST):  Just about, I've, you know, I mean, I've read it through, quickly the first time, but, I mean, it's just stunning. You know, and she acknowledges that she blocked numerous of our witnesses and much of our evidence.

But the other thing that'll be a focus of our appeal is I mean, several of the counts against me, you know, include, claiming that I made false statements in public, including on your show, Steve. This is such vintage protected First Amendment right stuff, and she says, well, lawyers aren't allowed to make misrepresentations.

Of course, the claims of misrepresentations are themselves false. My favorite of them was one of the charges against me said, I claimed on January 6th in my speech before the ellipse that dead people voted, which was true. And they acknowledge it in the paragraph, the Michigan inspector general admitted 1,100, 1,500 dead people voted.

And they said my claim was false, and the judge said it was false because what I really meant by that was more dead people voted than were necessary to affect the outcome of the election. Of course, I never said any such thing. You know, another example of the falsity that we called them on, they falsely claimed that the DC Circuit Court of Appeals had upheld the constitutionality of the Electoral Count Act. That was not true.

The issue never even got to the DC Circuit Court of Appeals. The case they were citing was the DC District Court, which doesn't have any precedential force, and the case didn't involve the Electoral Count Act at all. It involved completely different state election laws. The quotation was doctored to make it appear as though the case said something that it didn't say. We called them on that in a responsive pleading, and yet the judge repeated that doctored quotation as if it was true in her opinion. 

One only hopes that the upper courts that will consider this on appellate review will step in and fix this problem because it's a travesty. I mean, what the essence of the ruling is that the government has spoken, and, you know, we said the election was the most secure in history, that there wasn't any evidence of fraud.

These are the things that they said. And because I kept offering evidence that there was, I must be lying. This is – this is Orwellian. It's authoritarian. The government has spoken, and you better bow to our claims or we're going to destroy you. This is not the America that we grew up in. This is not the America that our founders bequeathed to us. And, by God, I'm going to fight with everything I've got to make sure that we fix this problem before we pass the baton to the next generation.