professional summary for resume sales representative

Sales Resume Summary Samples

A sales resume summary is meant to be a quick snippet of your resume, concisely highlighting your most important skills and qualifications. When applying for sales positions, think of your resume summary as a sales pitch for yourself. Use the summary to introduce yourself, but remember to keep it short and include keywords from the job description whenever possible.

Sales resume summary examples 

To get the most out of your sales resume summary, prioritize skills and background experience. You can mention some work experience, but skills and attributes should be at the forefront. Recognition and past successes, such as revenue increases, are also useful. To get a better idea of what a sales summary statement should look like, take a look at the following examples:

Senior sales summary

Example:  Senior sales professional with over 25 years of experience providing assistance in office and storefront environments primarily within retail and electronics industries looking for new strategies to engage and inspire team members and customers.

This summary works because it shows off the extensive experience and skills of the applicant. Having drive and the desire to learn and improve are also present.

Sales summary without experience

Example:  Sales professional with exceptional customer service and sales skills seeking to provide premier service to clients and up-sell products in person, over the phone and through email who possesses written and verbal communication skills and always strives for customer satisfaction.

Because this applicant lacks extensive formal experience, they highlight their skills. They also mention a variety of sales channels to show they want to sell on multiple fronts.

Customer-centric sales summary

Example:  Sales manager focused on maximizing sales by properly managing accounts and building a loyal customer base who excels at addressing customer concerns and forwarding both long-term and short-term goals for the company and customers.

This summary focuses on the ability to establish and maintain relationships with customers, which is essential for many sales positions and highlights account management experience, a specialized skill.

Sales summary with formal recognition

Example:  Motivated sales representative and member of the National Association of Pharmaceutical Sales Reps seeking to leverage 5 years of experience in medical and pharmaceutical sales to retain and recruit customers.

Short, concise and hits all the major points. Skills and formal recognition are highlighted, in addition to the goal to improve sales through retention and recruitment.

Ambitious sales summary

Example:  Results-oriented sales representative with 6 years of experience, three as a sales manager, looking to leverage the knowledge of office supply sales and maintaining client relationships to exceed sales goals through ambitious strategies.

The applicant highlights their experience, skills and desires. They’re looking not only to meet goals, but to exceed them. This kind of sales summary can be effective, but make sure you can live up to the promise.

Career switch sales summary

Example:  Sales representative with extensive experience as a customer relationship officer seeking to leverage skills in customer relations and communication to establish and maintain client relationships and meet sales goals for your software products.

Career switch summaries can be tricky, but this one highlights transferable skills and a clear intent about how the applicant will use those skills.

Career switch within company sales summary

Example: Motivated sales professional with five years of quality assurance experience seeking to leverage product knowledge and extensive communication skills to maintain client relationships and exceed sales goals to drive revenue.

This applicant is looking to switch roles within a company. Their experience in quality assurance grants them extensive knowledge of the product and, coupled with communication skills, makes them suitable for sales.

Cold call-focused sales summary

Example:  Experienced sales professional with 15 years in the industry seeking to use customer service and communication skills to maintain client relationships and establish new ones through leads and cold calls to maintain a consistent success rate.

This experienced professional will go the extra mile making cold calls to push sales, an uncommon talent that this applicant has past success with.

Proven customer-focused sales summary

Example:  Customer-focused sales representative looking to leverage a history of revenue increases by maintaining established client relationships and finding new ones.

The applicant highlights past successes in using sales skills to increase revenue, which clearly illustrates expected positive results for the employer.

Sales summary offering new leads

Example: Career sales professional seeking new challenges to drive sales with customer-oriented communication and service, in addition to bringing an array of contacts and leads.

This applicant is offering to bring their own leads, which can potentially benefit the employer even more than a new sales hire.

B2B sales summary

Example:  Veteran sales professional with a history in B2B industries and a deep knowledge of IT services seeking to leverage customer service and technical skills to increase revenue for your company.

This summary depicts a career sales professional applying for an IT company that markets to other businesses. Specifying experience in B2B sales will set them apart from other candidates.

Marketing career switch sales summary

Example:  Sales professional with six years of experience in marketing seeking to use knowledge of the sales funnel and product line to increase revenue from customers at every step of the process.

This former marketing professional is seeking a career switch to sales, and they highlight how their knowledge and skills are applicable to the sales process.

High-achieving sales summary

Example:  Sales professional with seven years of experience seeking to leverage extensive customer service and negotiation skills to meet and exceed sales goals in a fast-paced and challenging environment.

This is a summary of an applicant looking for a challenge. It’s useful if applying for a position that has high goals and requires extensive work.

Managerial sales summary

Example: Motivated sales manager with four years of experience seeking to leverage the knowledge of products and customer service skills to motivate a team of sales professionals to exceed goals and increase revenue.

This summary for a sales manager position appropriately highlights experience, familiarity with the industry and a desire to lead with company profit in mind.

• • Spearheaded a new CRM implementation, improving customer tracking and sales efficiency by 25%.
• • Negotiated and closed deals with major clients, resulting in a revenue increase of $1.5M in 2023.
• • Led a team of 10 sales representatives, achieving a team sales record of $5M in Q4 2023.
• • Developed a sales training program, enhancing team's selling skills and product knowledge.
• • Increased market share by 10% in the Midwest region through effective team leadership.
• • Implemented an incentive program, leading to a 15% increase in team sales targets.
• • Consistently exceeded individual sales targets by at least 20% each quarter.
• • Collaborated in a high-value project, contributing to a 30% increase in annual revenue.
• • Initiated a client feedback system, enhancing product offerings and increasing repeat business.

14 Sales Representative Resume Examples & Guide for 2024

Customize this resume with ease using our seamless online resume builder.

All resume examples in this guide

Entry-Level Sales Representative

Advertising Sales Representative

Field Sales Representative

Medical Device Sales Representative

Regional Sales Representative

Sales Account Executive

Sales Account Manager

Sales Development Representative

Sales Support Representative

Technical Sales Representative

Telesales Representative

Territory Sales Representative

Wine Sales Representative

Sales Representative | Business Development | Client Relations resume example

Resume Guide

Sales representative Resume Example

Formatting Tips

Resume Experience Section

Hard & Soft Skills

Certifications & Education

Resume Summary & Objective

Additional Resume Sections

Key Takeaways

By Experience

With the increasing reliance on technology in sales, sales representatives have their work cut out for them.

You need to demonstrate strong technical abilities like data analysis and CRM, as well as interpersonal skills like negotiation and communication.

Striking the right balance on your sales representative resume to show that you’re a well-rounded candidate can be challenging.

In this guide, you’ll learn:

• How to detail relevant sales roles and achievements in your reverse chronological experience section
• How to demonstrate the right combination of hard skills and soft skills to showcase your sales expertise to hiring managers
• How to write a sales representative resume summary that highlights a career achievement and shows your value in the industry
• How to quantify impact with measurable results so potential employers will see how you will meet sales goals at their company

Looking for something a little different? Browse our resume and cover letter guides for positions similar to sales representative:

• Sales rep cover letter
• Sales support representative resume
• Pharma sales rep resume
• Advertising sales rep resume
• Sales development representative resume
• Customer sales representative resume
• Medical device sales rep resume
• Technical sales representative resume

Sales representative  resume example

Here's what this applicant does well in their resume:

• Highlighting leadership and team success: The resume effectively showcases Payton's ability to lead high-performing teams, evidenced by the record sales figures and significant revenue increases under their leadership.
• Emphasizing skill in CRM and strategic planning: Payton's expertise in CRM implementation and strategic sales planning is clearly demonstrated, highlighting their role in improving sales efficiency and boosting revenue.
• Detailing impactful achievements: The resume includes specific, quantifiable achievements, such as increasing market share by 10%, enhancing sales efficiency by 25%, and leading a team to a $5M sales record.
• Showcasing educational background: Payton's advanced education in business and marketing, including a Master of Business Administration and relevant certifications, is prominently featured, underscoring their knowledge base in the field.

How to format a sales representative  resume

Sales representatives must have clear and effective communication that gets their point across quickly.

Formatting is the first thing recruiters notice about your resume and your first opportunity to demonstrate organization and communication skills.

Here are a few things to keep in mind as you format your sales representative resume:

• Reverse chronological layout  - This resume format keeps the focus on your work experience in a reverse timeline. Sales roles can vary greatly across industries and this layout shows a clear and committed career path.
• Header - The top of your resume should include a brief but important header  that provides professional contact information and an introductory title. Show hiring managers that you’re the right candidate with a title for your specific sales role or niche.
• ATS optimization - Many companies use Applicant Tracking Systems to screen resumes before they reach a human recruiter. Sales representatives must ensure their resumes contain the right keywords and are formatted in a way that is ATS-friendly .
• Limit to one page - Don’t waste recruiters’ limited time with pages of irrelevant work history. Include only the strongest and most relevant information on your sales representative  resume  and tailor every section to fit your target job .

Ensure preservation of formatting and ATS optimization by using a PDF file format . Use the best fonts, layouts, and file format for ATS optimization in Enhancv’s resume builder to create an impressive sales representative resume.

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Drop your resume here or choose a file . PDF & DOCX only. Max 2MB file size.

The top sections on a sales representative resume:

• Professional summary: Offers a concise overview of sales skills and experience.
• Sales achievements: Highlights specific sales accomplishments and targets met.
• Work experience: Details relevant sales roles and responsibilities.
• Education and certifications: Lists degrees and sales-related certifications.
• Skills section: Showcases sales techniques and customer relationship abilities.

What recruiters want to see on your resume:

• Proven sales achievements: Demonstrates ability to meet and exceed sales targets.
• Strong communication skills: Essential for effective customer interactions and negotiations.
• Relationship-building expertise: Crucial for developing and maintaining client relationships.
• Knowledge of sales strategies: Shows understanding of various techniques to close sales.
• Experience with CRM software: Indicates familiarity with tools for managing customer relationships.

How to write your sales representative resume experience

Your resume experience section  is where you list your previous work history along with top achievements from each job. Each role should include 3-4 bullets highlighting your accomplishments.

Showing results is important for sales representatives. Don’t just list job duties in this section. Demonstrate a mastery of sales skills with measurable outcomes.

Let’s look at a sales representative resume sample experience section.

• • Tracked customers and sales
• • Negotiated and closed deals
• • Led team of sales representatives

What doesn’t work in this example:

• No measurable results - Showing evidence of your success is key for sales representatives. It’s not enough to claim that you “negotiated and closed deals” without showing real results.
• No industry keywords - Sales representatives need particular technical skills that hiring managers will be looking for. Make sure to use keywords from the job description to show that you’ve researched your target job and have relevant industry knowledge.
• Lists duties instead of achievements - “Tracked customers and sales” is a generic statement of responsibilities rather than achievements. Potential employers want to know that you were successful in your role, not just see an overview of duties.

Let’s make a few changes and give this experience section another try.

• • Implemented CRM and Salesforce customer tracking systems, increased sales by 21%
• • Negotiated and closed deals with 18 new clients in 2022, resulting in $4.5M in revenue
• • Led team of 15 sales representatives, resulting in a total of $3.2M in revenue

What works in this example:

• Includes industry skills - Showing proficiency in industry technical skills like CRM and Salesforce shows up-to-date knowledge in the field and increases employability.
• Shows measurable results - Real data like “$4.5M in revenue” tells potential employers how you will achieve success at their company.
• Highlights specific achievements - Achievements like leading teams of sales representatives in successful projects show your value in the industry and the impact you will have in your target role.

How to quantify the impact on your sales representative resume

Using specific metrics provides a clearer picture of your effectiveness as a sales representative. Clear examples show hiring managers exactly what you have accomplished.

Quantify your achievements from previous roles by using real numbers and data  to highlight measurable results.

Here are a few areas to consider when deciding what numbers to include in your sales representative resume:

• Include specific sales figures to demonstrate quantifiable achievements and success in meeting targets.
• List the percentage increase in sales or revenue to show growth and impact on the business.
• Mention the number of new accounts acquired to illustrate networking and client expansion skills.
• Specify the size of deals closed to highlight capability in handling significant transactions.
• Detail the number of products or services sold to exhibit product knowledge and sales versatility.
• State the ranking in sales performance to showcase competitiveness and excellence in the field.
• Incorporate the number of repeat customers to emphasize relationship-building and customer loyalty.
• Present the reduction in sales cycle time to indicate efficiency and effectiveness in closing deals.

How do I write a sales representative resume with no experience

There are many different career paths for sales representatives. If you’re making a career change or new to the industry, you’re faced with the challenge of writing a sales representative resume with no sales representative experience.

The key to an effective entry-level sales representative resume is focusing on transferable skills instead of work history.

Follow these steps to writing an effective sales representative resume with no experience:

• Choose a functional resume layout
• Focus on transferable skills
• Use additional sections to highlight skill development and niche knowledge
• Tailor every section to fit your target job

A functional resume layout focuses on transferable skills  rather than experience. This is a great way to show potential employers that you’ve learned interpersonal skills and relevant software platforms in other ways.

Don’t pad your experience section with irrelevant jobs  just to fill space. Only include roles that are relevant to your target position  and focus on transferable skills.

Customer service positions, sales support roles, and jobs in a sales niche like pharmaceuticals or advertising all present great opportunities to develop sales representative skills.

How to list your hard skills and soft skills on your resume

Striking the right balance of technical skills and interpersonal skills on a sales representative resume can be challenging. Show potential employers that you’re a well-rounded candidate who can handle all aspects of the role.

Skills on your sales representative resume will be in two categories - hard skills and soft skills.

Hard skills are the technical knowledge  and abilities needed to perform job duties. Soft skills are the interpersonal and communication skills  needed to interact with others.

The main difference in these two sections on your resume is presentation. Hard skills are listed while soft skills include examples.

Let’s look at an example of hard skills on a sales representative's resume.

Only list relevant hard skills on your resume that you’re proficient in. You don’t want to include a skill on your resume and then get stuck during the interview process when you can’t keep up.

Here is a list of top hard skills to consider for your sales representative resume.

Best hard skills for your sales representative resume

• CRM Software Proficiency
• Data Analysis
• Lead Generation
• Market Research
• Sales Forecasting
• Negotiation Techniques
• Product Demonstration
• Cold Calling
• Email Marketing Tools
• Social Media for Sales
• Financial Modeling
• Sales Reporting
• Pipeline Management
• Contract Management
• Business Intelligence Tools
• E-commerce Platforms
• Presentation Software
• Sales Automation Tools
• Customer Database Management
• Pricing Strategy Analysis

Soft skills differ from hard skills on a resume in that they require a bit more explanation. Soft skills can be open to interpretation and you don’t want hiring managers left to make their own assumptions.

Your soft skills section is an opportunity to show potential employers that you have the right interpersonal skills to be a sales representative at their company.

Let’s look at an example of a sales representative resume soft  skills section.

Use your soft skills section to show potential employers how you will fit into their company culture and impact success.

Here are a few top soft skills to consider for your sales representative resume.

Best soft skills for your sales representative resume

• Effective Communication
• Active Listening
• Persuasiveness
• Relationship Building
• Time Management
• Adaptability
• Problem-solving
• Negotiation
• Customer Service Orientation
• Attention to Detail
• Strategic Thinking
• Stress Management
• Goal Orientation

How to list your certifications and education on your resume

Not all sales representative positions will require a formal degree above a high school diploma. However, in most cases, companies will look for candidates with a bachelor’s in business, marketing, economics, or a related field.

The education section  on your sales representative resume will be clear, concise, and professional.

Let’s look at an example of an education section on a sales representative's resume.

A good education section only needs to include the following:

• Name of degree
• Name of institution
• Years attended

Details like GPA and coursework are not necessary. Only include this info if specifically requested in the job listing or if you’re applying for an entry-level position and have relevant coursework.

A sales representative certification section  will be similarly basic with just the name of the certificate and the issuing institution.

Certifications are a great way to keep your resume up-to-date with industry skills and technologies.

Let’s take a look at an example of a sales representative certification section.

Here are a few certifications to consider adding to your sales representative resume to increase employability.

Best certifications for your sales representative resume

• Certified Professional Sales Person (CPSP®)
• Certified Sales Professional (CSP®)
• Certified Sales Executive (CSE)
• Certified Professional Sales Leader (CPSL)
• Certified Inside Sales Professional (CISP)

How to write your sales representative resume summary or objective

A summary or objective is a great way to introduce yourself to hiring managers and highlight your top accomplishments as a sales representative in 3-4 sentences.

Though the terms are often used interchangeably, there is a slight difference between a summary and an objective.

A summary is a brief introduction  that summarizes your career and value in your industry. An objective looks to the future  and captures what you are hoping to achieve in your new position.

A summary is typically the better option for candidates with years of experience to draw from, whereas an objective is ideal for those breaking into the industry.

If you have at least some experience, a good strategy is to write a summary that ends with an objective that you share with your target company.

Let’s look at an example of a sales representative resume summary.

• Blanket terms - Using overused terms like “passionate” or “skilled” with no quantifiable evidence doesn’t mean anything. Don’t waste valuable space in your summary with empty statements.
• No industry keywords - This candidate misses an opportunity to share industry expertise and specialized knowledge. Recruiters have a lot of resumes to get through. Don’t waste time and show your value right from the start.
• Unclear objective - Simply wanting the position isn’t a sufficient goal. Companies want to see that you’ve researched them and will bring solutions to their challenges.

Let’s make a few changes and take another look.

• Clear introduction - “Sales professional with 8 years of experience in the pharmaceutical sector” lets hiring managers know right away that this candidate has a specific amount of experience in a particular niche.
• Top achievement - “Negotiated deals resulting in $8.2M in 2022” highlights a career achievement and lets potential employers know how you will impact success at their company.
• Shared goal - Ending with a goal to “leverage client relations expertise and expand reach as sales representative at TR and Sons” shows hiring managers that this candidate will bring the skills necessary for this specific role.

Additional sections for a sales representative resume

Sales roles can vary greatly across different industries. A representative must adapt their resume to reflect the specific demands and jargon of the industry they're targeting.

Sometimes the best way to do this is by adding sections tailored to your specific career path.

Here are a few sections to consider adding to your sales representative resume:

• Languages  - speaking multiple languages can be a great strength in sales, especially if your target company has international reach and requires communication with different countries
• Volunteering  - volunteering can be a good opportunity to develop transferable skills like leadership, networking, and problem-solving
• Hobbies   - hobbies and interests present an opportunity to show specialized skills that can help to increase your employability within a particular sales niche

Key takeaways for writing a great sales representative resume

You’re just about ready to send off that amazing sales representative resume that lands interviews! Before we wrap up this guide, let’s review a few key points.

• Highlight your top industry achievements from your previous sales roles with a reverse chronological experience section.
• Strike a balance between hard skills and soft skills to show potential employers that you have the right combination of technical expertise and interpersonal communication skills.
• Keep your resume up-to-date and increase your employability by earning relevant certifications and continually updating your sales representative resume.
• Add sections to your resume to show how you have developed transferable skills from experiences like volunteering, hobbies, and language learning.

Sales Representative resume examples

Explore additional sales representative resume samples and guides and see what works for your level of experience or role.

The Sales Account Manager role has perpetually evolved from traditional sales techniques. Current sales trends heavily influence overall account management methods.

Here are some tips for effectively applying for a sales account management position:

• In-depth knowledge of key sales metrics is crucial. This includes knowledge of sales funnels, conversion rates, and customer churn rates. Evident expertise in these areas is pivotal for a successful application.
• Priority should be given to highlighting your successful sales tactics. Proven ability to funnel customers effectively or develop strong relationships with key clients could be your golden ticket.
• Demonstrate a strong commercial acumen. Sales Account Managers often hail from the business field, so emphasize your business skills that positively influenced sales outcomes.
• Rather than simply listing sales tactics, demonstrate how they directly led to increased sales or customer conversion. For example, "increased Q3 sales by 20% with...", or "increased customer retention by...". Follow the "skill-action-result" pattern.

Looking to build your own Sales Representative resume?

• Resume Examples

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Sales Resume - Example & Writing Guide for 2024

You’re a sales rep.

You use your skills to sell products or services to customers and companies.

But when it comes to creating a convincing resume, you’re left confused.

How do you make a sales representative resume, anyway?

Surely it’s no different than a resume for any other profession, right?

Fortunately, this guide will answer all of your questions. In fact, we take you through a simple step-by-step process to creating a sales resume with a super-high conversion rate . 

• An example of a finished sales resume that works
• How to write a sales representative resume that’ll fill up your interview diary
• How to make your sales representative resume stand out [with top tips & tricks]

Before we look at the finer details, here’s a sales resume example , created with our very own online resume builder :

Looks good, right?! Follow the steps below to create a sales representative resume that get results, just like the above example.

Applying for a different job position? Feel free to check out our related resume examples here:

• Sales Associate Resume
• Marketing Executive Resume
• Marketing Resume

How to Format a Sales Representative Resume

Before you can wow the recruiter with your vast sales expertise, you need to pick the best format.

Basically, you need to make your resume easy to read.

You will also want to highlight your core strengths, which rely on choosing the correct format for your specific situation.

If you want to impress, the “ reverse-chronological ” resume format is recommended. Essentially, it puts your most recent and most notable strengths at the top, which allows the recruiter to see your value in an instant. We recommend starting with this format .

The following resume formats also get our approval:

• Functional Resume – If you’re confident about your sales skills, but lack the experience, this resume format is recommended
• Combination Resume – Combining both “Functional” and “Reverse-Chronological” formats, use this format if you’re an experienced sales representative

Once you’ve chosen your format, you need to organize your resume layout .

Use a Sales Representative Resume Template

Here’s the harsh truth –

You won’t get any sales job if your resume isn’t formatted correctly.  

It needs to be scanned by humans and robots alike. 

You could use Word, but the resume format is at risk of falling apart with a single change.

If you want to skip formatting issues, use a sales rep resume template .

What to Include in a Sales Representative Resume

The main sections in a sales representative resume are:

• Work Experience
• Contact Information

Want to go a step further? You can also add these optional sections:

• Awards & Certification

Interests & Hobbies

That sounds great, but what do we write for each of these sections? 

Read on to learn how.

Want to know more about resume sections? View our guide on What to Put on a Resume .

How to Correctly Display your Contact Information

Unlike your sales presentations, this section doesn’t require flair.

But it must be factually correct. 

One misplaced digit can completely destroy your chances of receiving a phone call.

The contact information section must include:

• Title – Align this to the job description. In this case, “Sales Representative”
• Phone Number – Check this multiple times
• Email Address – Use a professional email address ([email protected]), not your childhood email ([email protected])
• (Optional) Location – Applying for a job abroad? Mention your location and if you are open to relocate.
• Phillip Green - Sales Representative. 101-358-6095. [email protected]
• Phillip Green - Superhero Salesman. 101-358-6095. [email protected]

How to Write a Sales Representative Resume Summary or Objective

Just like a customer glancing over products on the shelf, the hiring manager will only spend just a few seconds looking at each resume.

Although worrying, this fact highlights the importance of a resume that makes a big impact within the first few sentences.

But how can you do this?

Well, by using a resume summary or objective.

These are short, snappy paragraphs that sit at the top of your resume, just under your contact information.

But how do the two differ and which one should you pick?

A resume summary is a 2-4 sentence summary of your professional experiences and achievements.

• Experienced sales representative with a strong background in boosting sales for a diverse clientele. Seeking to leverage solid sales skills and extensive technology knowledge to be the senior sales rep for Random Technology Store. Notable achievements include achieving over $250,000 in sales for every fiscal quarter, maintaining relationships with 15+ large contractor companies, and increasing gross profit by 42% from 2017 to 2019.

A resume objective is a 2-4 sentence snapshot of what you want to achieve professionally.

• Motivated individual with passion and vast knowledge of gaming technology, seeking to become the new sales representative for Random Technology Store. Experience includes working as a sales associate to help customers find products, answer stock questions, and promote store awards program.

So, which one is best, summary or objective?

Whether you choose a summary or objective will depend on your experience as a sales representative. Those with a strong history on the sales floor should go with a resume summar y, whereas those who have sales skills, but lack the industry experience, should choose an objective.  

• As a sales representative, you know that benefits sell. As such, make it clear how your experiences and skills will HELP the company.

How to Make Your Sales Work Experience Stand Out

The recruiter is looking for someone that can sell.

And when we say sell, we mean SELL .

The easiest way to prove that you can sell ice to the Eskimos is with your work experience .

Here’s the best way to structure your work experience section:

• Position Name/Title
• Company Name
• Responsibilities & Achievements

Sales Representative

WeSellCars Ltd.

03/2015 - 06/2020

• Achieved over $250,000 in sales for every fiscal quarter 
• Maintained relationships with 15+ large contractor companies
• Increased gross profit by 42% from 2017 to 2019
• Lead and presented all company product promotions

To really sell your value, you should focus on your best achievements, rather than your daily tasks.

Instead of saying:

“Sales lead”

“Achieved over $250,000 in sales for every fiscal quarter.”

Simply put, the first statement is way too vague. It shows you were in charge of sales, but it doesn’t say whether you actually sold anything or not. 

The second statement shows that you managed to sell A LOT , and consistently too. Hard numbers that prove your skills – can’t argue with that!

What if You Don’t Have Work Experience?

Maybe you’re a graduate looking for your first sales job?

Or maybe, you have experience in sales-related jobs, but never as a sales representative?

Don’t worry –

Simply list all previous job responsibilities that are most relevant to the job description.

Even though you haven’t held an official sales representative job title , it doesn’t mean you don’t have relevant experience or skills.

Are you recent graduate? Make sure to check out our student resume guide !

Use Action Words to Make Your Sales Resume POP!

…are all common words that the recruiter sees time and time again.

However, you want to separate your resume from the competition, which means using power words to make your achievements stand out:

• Conceptualized
• Spearheaded

How to Correctly List your Education

Next, it’s time to talk about your education.

Depending on the job you apply for, you may require a degree or high school diploma. 

Those with impressive sales achievements may not need to impress with their education at all.

There’s nothing too complicated with this section, just list the basics in the following format:

• Degree Type & Major
• University Name
• Years Studied
• GPA, Honours and relevant courses.

B.A. in Strategies in Sales Management

University of Michigan

2012 - 2016

• Relevant Courses: Sales Forecasting & Budgeting, Developing Strategic Relationships with Major Customers, Managing Sales-Related Change, Developing and Using Customer Insight

We understand that you may have further questions. If so, here are the answers to some of the most frequent questions that we get:

What if I have not yet finished my studies?

• Regardless of whether you’re a sales graduate or still studying, you should still mention every year of education to date

Should I include my high school education?

• Just include your highest form of education, which will likely be your high school education if you didn’t go to college 

What is more important, my education or experience?

• In the sales field, your experiences are the most important, so those go first.

Be sure to check out our guide on how to list education on a resume .

Top 15 Skills for a Sales Resume

A top sales representative is able to show their talents through the number of sales they convert.

You won’t even get to that stage if don’t include the correct skills on your resume.

Here are some of the most common sales skills that the recruiter will be looking for:

• Product Knowledge
• Rapport Building
• Time Management
• Product Presentation
• Contract Negotiation
• Closing Sales
• Prospecting
• Public Speaking
• Problem Solving
• Conflict Resolution

Here’s a more comprehensive list of 100+ must-have skills this year .

What Else Can You Include?

We’ve now covered every essential resume section .

But ask yourself one question –

Have you done enough to make the sale ?

You need your resume to stand out !

Adding additional sections can really round you out as a candidate.

Awards & Certifications

Have you won salesperson of the month?

Have you completed any courses to improve your sales skills?

If you said yes to any of the above, make sure to mention them in your resume!

Here’s an example:

Awards & Certificates

• “The Art of Sales” - Coursera Certificate
• “Public Speaking Masterclass” - MadeUpUniversity

As a sales representative, you will be communicating with a diverse clientele. 

As such, it can be useful to know other languages.

Either way, being able to speak a second language is always an impressive skill to a hiring manager, so feel free to add a language section if you have space.

Rank the languages by proficiency:

• Intermediate

This section simply requires a sentence about what you like to do when you aren’t working. 

Doing this allows the hiring manager to see what kind of person you are. 

This section also adds a more personal touch to your resume.

Here’s which hobbies & interests you may want to mention.

Include a Cover Letter with Your Resume

Want to increase your chances of getting the interview call?

Attach a cover letter with your resume.

Cover letters are still an important part of the hiring process.

You see, a cover letter is a specific and personal piece of content. 

Unlike an applicant that sends a generic resume to every company, a cover letter shows the hiring manager that you care about working for their company.

Here’s the winning formula:

You should complete the following sections:

Personal Contact Information

Your full name, profession, email, phone number, location.

Hiring Manager’s Contact Information

Full name, position, location, email

Opening Paragraph

It’s no secret that recruiters skim through applications. As such, your opening paragraph must be immensely powerful. Use concise language to mention:

• The position you’re applying for
• Your experience summary and best achievement to date

Once you’ve sparked the reader’s interest, you can get deeper into the following specifics:

• Why you chose this specific company
• What you know about the company
• How are your top skills relevant for the job
• Which similar industries or positions have you worked in before

Closing Paragraph

• Don’t just end the conversation abruptly, you should:
• Conclude the points made in the body paragraph
• Thank the hiring manager for the opportunity
• Finish with a call to action. This is a good way to start a conversation. A simple “At your earliest opportunity, I’d love to discuss more about how I can help company X” will work

Formal Salutations

End the letter in a professional manner. Something like, “ Kind regards ” or “ Sincerely. ”

For more inspiration, read our step-by-step guide on how to write a cover letter .

Key Takeaways

If you combined your sales skills with the advice above, you should have successfully convinced the recruiter to give you an interview. 

Before leaving, let’s sum it all up:

• Format your sales resume correctly. Prioritize the reverse-chronological format, and then follow the best practices on content layout
• Start your resume with a summary or objective to hook the recruiter
• Highlight your top sales achievements, rather than your daily duties
• Use your sales skills to write a convincing cover letter

Suggested Reading:

• The One-Page Resume of Richard Branson
• What Is Your Greatest Accomplishment? [3 Proven Answers]
• 101 Career Paths for Every Personality [2024 Guide]

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21 Sales Resume Examples That Landed Jobs in 2024

• Sales Resume
• Sales Resumes by Experience
• Sales Resumes by Role

Writing Your Sales Resume

Sales are the lifeblood of any growing company. Without sales, companies grow stagnant—or worse, fail. But with a good sales department, a company can truly thrive.

You know how to care for customers, present solutions to problems, and adapt to any situation. Unfortunately, getting a new sales job involves more than just a short resignation letter at your current job and being stellar at what you do.

You shouldn’t have to create an effective resume or write a sales cover letter alone, which is why we’ve analyzed hundreds of professional resumes and created 21 sales resume examples just for you. These examples have helped salespeople get hired by companies like Google and Facebook , and they’re here for you to achieve the next role of your dreams in 2024.

Sales Resume Example

or download as PDF

Why this resume works

• Whether your most significant impact was in total sales, conversion rate, retention rate, or lead generation performance, it doesn’t matter—numbers speak louder than words, so include them whenever you can!

Sales Assistant Resume

• Find a way to include metrics to really sell your skills!
• Don’t just say you used a certain skill; demonstrate how you used that skill. For example, did you use your organization skills to stock many items? 
• Pack your resume objective with proactive language that shows your eagerness for growth and improvement. If you’re looking for a career-building role, then say exactly that!

Entry-Level Sales Representative Resume

• Sales is a people management game. If you have charm and patience, that’s much more valuable in the eyes of the hiring manager than an impressive educational background.
• You can also include a  resume objective  to mention some of your accomplishments and skills right off the bat; if you choose to do so, make sure you tailor it for every job to which you apply.
• If your education is your strongest area, include your minor, GPA, and any relevant courses you’ve taken.
• If you’ve worked on several projects, make room to include them on your resume in place of work experience.

Experienced Sales Associate Resume

• Your true competence as a sales associate shines through the most when you mention how you effectively calmed angry customers and offered practical, compassionate solutions.
• If you’re not overly familiar with a skill, leave it out—honesty is the best policy, and many skills are easy to learn on the job.

Experienced Retail Sales Associate Resume Example

• If you don’t have past retail experience, don’t fret; use the positions you have to highlight transferable skills, like time management, customer service, and problem-solving.
• Instead of just listing responsibilities, include any achievements, too. Were you a top salesperson in your store? Did you increase your customer review rating? Did you cross-sell effectively and increase revenue? All of these are great examples to include!

Senior Sales Analyst Resume

• Include a  resume summary  (also called a career summary) if you can boast 10+ years of field experience. Make it a concise, customized snapshot of yourself by including your specializations, defining expertise, and mentioning the target business by name.
• You can include the number of employees you manage or mentor, the rate at which you’ve increased revenue, the rate at which employees have hit sales targets during your tenure, the number of departments you collaborate with, the number of monthly presentations you give, and any other metrics that showcase how you’ve improved company performance.

VP of Sales Resume

• A good example is the training program you initiated, which boosted team morale and overall productivity by 38 percent.

Pharmaceutical Sales Resume

• Did you help expand market share? Did you leverage technology to help close more sales deals? Add all that in and sit back as your past success elevates your candidacy to the top of the shortlisted applicants.

Insurance Sales Resume

• Highlight how you’ve tapped InsurGrid, NowCerts, ClearSlide, etc. to improve customer service, and attract and retain customers. Also, back your competencies with realistic figures that underscore your impact.

Tech Sales Resume

• Be bold, like Asher, in showing off to what extent your skills and knowledge contributed to the company’s sales department.

Sales Representative Resume

• Make sure every section of your sales representative resume is easy to read and distinguish by either capitalizing them, bolding them, or using a colored font.
• Any mistakes will be easy to see and will hurt your chances of getting an interview. So, always  check your resume  before you submit it!

Sales Manager Resume

• Focus your work experience on your sales achievements and management expertise. Even if you have no sales management experience, you can still show off your sales skills and leadership qualities wherever it was that you worked. 
• When you can, include metrics that quantify your success. Saying you conducted meetings is one thing, but conducting meetings that resulted in a 14% increase in leads is another.

Digital Sales Representative Resume

• A  good resume template  will help you structure your content effectively, but be aware of spacing—even a good resume template won’t help if your text is too tiny to read or spreads into the margins.
• If you’re stumped on what numbers to include, consider these options: response time, the number of active accounts, size of the average account, churn dollars, team size, ROI, social media post engagement, the number of products you know, and how many awards you’ve won.

Sales Strategist Resume

• There are many  good resume examples  if you know where to look, and they can help you break out of your writer’s block funk. Take a look and get some inspiration!
• Moreover, you can ask some co-workers to help you, too! They can help you decide what metrics to include and how to sound confident but not arrogant.
• For example, if you’re a senior-level employee, you don’t need to include much in your education section, but you should include more work experience bullet points.
• However, if you’re new to the field, you can include your GPA and educational awards while minimizing your work experience in favor of projects.

Sales Consultant Resume

• A strong network on LinkedIn indicates that you’re good at building professional relationships, which is an essential element of sales.
• If you haven’t updated your LinkedIn in a while, make sure you do that as soon as possible.
• For example, you can talk about unveiling events for clients, creating working relationships, and building up networks. These details demonstrate that strong customer rapport is, in fact, a skill you possess.

Sales Engineer Resume

• For example, if the job you’re applying to emphasizes the importance of using CRM software or building long-lasting relationships with customers, emphasize these skills in your skills section. 
• Focus on including hard skills similar to the ones used in the  sales job description .
• If you’re just starting your career in sales engineering OR transitioning to a different type of role, include an objective.
• If none of the above applies, leave it out in favor of more work experience.

Director Of Sales Resume

• Don’t forget to list accomplishments related to leading people and building customer relationships, starting by recording how many customers you helped or how many people you led. Then look for percentages relating to KPIs from there.
• If you’re stuck on what to include in your  resume skills section , go back to the  sales job description  and see what soft skills they require, whether explicitly stated or implied.

Outside Sales Representative Resume

• Good examples include the number of new accounts you opened, conversion rate, retention rate, lead generation performance, and overall growth.
• Sales revenue is the main statistic related to every sales position, but make sure you venture outside the box to include other metrics, too.
• You’d be amazed at what tiny typos and punctuation errors can slip through without your noticing, and employers will appreciate your attention to detail!
• Run your resume through a  resume checker  or spellcheck system, then proofread it again with your own eyes.

Software Sales Representative Resume

• For example, did you exceed your sales quotes, and if so, how many times? How much did you increase profits for the company? 
• Provide details that prove you can boost numbers at the next company you’ll work for!
• If you can, shoot for half and half between technical and soft skills, but if you’re an entry-level candidate, it’s okay to have more soft skills.
• As a software sales rep, you should include the programming languages you know, plus soft skills like “negotiation” and “interpersonal communication.”

Fragrance Sales Associate Resume

• For a successful career in sales, you’ll want your communication and persuasion skills to shine just as brightly as your technical knowledge. Be sure you include some of both in your fragrance sales associate resume .

Sales Development Representative Resume

• Sales are all about the numbers. When you’ve brought about tangible positive results at your past workplaces, it speaks to how effective you are as a salesperson and should be touted in your sales development representative resume .

Related resume guides

• Sales Associate
• Sales Representative
• Sales Manager

Proper formatting ensures your resume is readable, logical, and complete. If you neglect the formatting, you risk potential employers not taking your application seriously (or not even seeing your resume). When it comes to formatting, remember the following: 

• Choose one of three resume format options 
• Draw attention to your resume header 
• Make your sales resume accessible for the ATS and employers

Overall resume format options

Hiring managers’ preferences tend to change over time, but for 2024, it’s clear that three  resume formats  are the most popular:

• Reverse-chronological format:  This format emphasizes your most recent experience by placing work experience toward the top of your resume. Ordering your experience this way highlights career growth and development.
• Functional format:  A functional format stresses skills over work experience. This type of format may be appealing if you have little work experience or if there are gaps in your employment. 
• Combination/hybrid format:  This type combines reverse-chronological and functional formatting, placing equal weight on job history  and  skills, but it can be hard to read because of this.

Though all three types are popular,  hiring managers prefer   the reverse-chronological format . It’s easy to read, underscores career growth, and looks honest regarding your job experience. 

Draw attention to your resume header

Presenting your contact information may seem unimportant. However, this is the most important information in your resume; without it, how can you expect hiring managers to tell you “you’re hired?” Don’t make the mistake of underestimating the importance of an accurate and beautiful resume header.

Start by aligning your header either to the left or center. Then write your name in a large font size so you can see it from far away.

Right below your name, include your job title in a slightly smaller font. Then if you like, you can tastefully add some color to show your personality. (We love cobalt blue and buttercup yellow, but we’re a bit biased.)

Underneath your name and title, list your contact information. Keep the text the same font size as the body of your resume, and consider including a border (with or without color) to make it pop. This section should include:

• Your email (make sure it’s professional and not something like “[email protected]”)
• Phone number (with an area code)
• City & State (optional but recommended)
• Professional links to portfolios or sites like LinkedIn (optional but recommended)

Make your sales resume accessible to the ATS and employers

Once you upload your resume to an online job application, it won’t go straight to a hiring manager’s desk. Instead, it will go through the ATS, or Applicant Tracking System software.

This system uses keywords in your resume to determine your likelihood of being a good fit for a particular sales job. If you don’t pass the ATS scan, it’s doubtful you’ll get an interview.

To get past the software and reach human eyes, pay attention to:

• Margins:  Use standard half-inch or one-inch margins all around.
• Fonts:  Use professional, easy-to-read fonts like Times New Roman, Arial, or Georgia. 
• Font sizes:  The body of your resume should be the smallest font at around 12-point, your job title should be 20-point font, and your name should be approximately 24-point font.
• Header names:  Instead of adjusting font size for section headers, try bolding them or using all caps. 
• Skills:  You can list them in a horizontal or vertical list; we recommend using bullet points in a vertical list unless you lack space. 
• Logical order:  As we suggested earlier, we recommend a reverse-chronological format since it’s easy for the ATS to scan. 
• One page:  You must fill one page  exactly . You can slightly adjust fonts, font sizes (just a touch), vertical spacing, and margins to hit this target.

If you’re struggling to  build your resume  with enough content and proper formatting, remember this: the most important thing is to  ensure your resume is read . If you have to cut content to keep your formatting easy to read, do it.

Do you really need an objective or summary?

Contrary to sources floating around the internet, there  is  a difference between a  resume objective  and a  resume summary . Both are short paragraphs written explicitly for every application you submit, but there are a few key differences between them. 

An  objective  identifies why you’d like to work for the company under the specific job title for which you’re applying. A  summary  highlights the skills you possess and what achievements you’ve earned within your past positions.

Objectives and summaries are strictly optional, but there are a few instances where adding one would help.

• Consider including an objective if you’re seeking an entry-level role or are transitioning careers.
• Consider using a summary best suited if you have 10+ years of sales experience.

Customized resume objective:  Seasoned floor salesperson with 4+ years of experience hitting sales 7% above targets. Seeking a position with Neiman Marcus, where my specialization in high-end retail will continue the tradition of upholding the highest standard of luxury retail experiences for clientele. 

• This objective is specific to the job and includes a customized job title, quantified metrics, specific skill sets, and the company name. It adds real value and will impress any hiring manager.

Poor summary statement:  Dedicated applicant with experience in sales and marketing looking for a sales associate role to improve customer service skills. 

• This statement is anything but specific, and it could be on any number of sales resumes. More than just that, it doesn’t highlight any skills or qualifications beyond dedication. Major yikes.

Customized summary statement:  Results-driven sales associate with 13+ years of experience developing rapport and good customer relations. Leveraged top marketing strategies to yield results, performing in the top 5% of sales associates at all workplaces for over a decade. From informing customers about purchases to designing trending storefront decor, I am confident that my proven excellence in results-driven sales strategies would positively impact the movement of products at Decor 101. 

• This summary statement is customized and unique, including specific skills and quantifiable metrics to support their claims; this candidate is a top choice for an interview.

Know what to include in your job experience section

When writing your sales resume, you may be tempted to include every job you’ve had since you were 16. Though this may be an appropriate choice if you have limited job experience, we recommend including two to four highly relevant jobs on your sales resume if you have more experience. 

Write your work experience bullet points purposefully

When you write your work experience section, remember that space is crucial. To take up less room, use bullet points to break up chunks of text. Start each bullet point with an action verb, such as “oversaw” or “championed,” to drive your value (and cut filler).

Using action verbs will also lay the foundation for using active (rather than passive) voice. For example, a passive sentence like “The store was closed by the sales team” sounds weak and boring. Active voice gives agency to the subject and shortens the statement: “The sales team closed the store.” 

Avoid personal pronouns when writing about your experience, such as “I” or “we.” Ending punctuation is up to you—just be consistent. (Avoid having periods at the end of all your bullet points except for one, for example).

Finally, keep your verb tense in the past, and make sure it’s consistent.

Good bullet points can look like any of these examples:

• Executed an outbound calling strategy to warm leads, leading to a close rate of 16%, which exceeded targets by 50%
• Implemented and expanded the use of Salesforce, saving over 18 hours of weekly manual reporting time by sales staff
• Led initiatives for prospective home buyers to improve brand awareness and increase inbound customer interest, resulting in a $275,000+ increase in incremental revenue

These bullet points are successful because they start with action words, maintain an active voice, avoid personal pronouns, and are consistent with punctuation and tenses. 

Getting these things correct is tricky, but you can return to this guide anytime to review these tips!

Use numbers to your advantage

You may have noticed that all the bullet point examples we included contain numbers. Metrics are essential for any resume, but especially your sales resume. Words tell hiring managers you’re good at your job, but numbers show undeniable value. Include quantified metrics within at least 50 percent of your bullet points. 

Here’s how:

• Performance relative to targets:  Have you ever or do you consistently outperform sales targets? By what percentage do you exceed targets on average? 
• Improvements per customer:  Do your customers have higher purchase totals than others? Are they making more repeat purchases than customers helped by other sales associates? What’s your close rate? 
• Efficiency standards:  How many customers do you help on average, per hour, day, or week? How long does it typically take you to make a sale? How many seconds does it take you to greet customers? 
• Customer relations:  How many customers have reviewed you positively on customer surveys? Have any customers mentioned you by name in positive reviews?

It helps to see these tips in practice, so here are some examples: 

• Improved the shopper-to-customer conversion rate of the store by 6% by prioritizing immediate customer service of inbound customers
• Responded to customer questions with a detailed understanding of products, resulting in a customer satisfaction rating of 96%
• Recognized as a Top 5% Salesperson in the most heavily trafficked Kay’s store in Maine 
• Exceeded annual membership targets by 23% by encouraging a compassionate, customer-centered approach

Select appropriate sales skills for your resume

The skills section is one of the shortest sections on your resume and one of the most mysterious. Unfortunately, the ATS plays a big part in this section since it scans your resume for pre-selected keywords.

Not enough keywords? Not the right keywords? ATS wins, 1 to 0. 

We’re here to shed light on this mystery using a simple trick. When writing your skills, choose those mentioned in the  sales job description . Of course, don’t include every skill they list, but use the job description to guide your strengths.

Ideally, include a mix of both hard and soft skills for a total of six to 10 skills. Hard skills are easier to measure, so we recommend listing mostly hard skills. However, soft skills, such as “organization” and “customer service,” are critical in a sales role, so include a few that match your abilities. 

Let’s put this trick into practice! Here’s an excerpt from a sales job description: 

Seeking qualified sales associates! Our ideal candidate thrives in a fast-paced work environment and can maintain a positive, upbeat attitude with co-workers and customers under stressful situations. Must utilize standard software to track and follow up with leads. Should be charismatic, comfortable with public speaking, and have a solid ability to memorize merchandise details and answer complex customer questions. We serve a predominantly Hispanic population, so Spanish speakers, please apply! 

From this job description, we can create a list of skills that would be particularly appropriate for this job position: 

• Salesforce and HubSpot CRM
• Bilingual (Native English, Fluent Spanish) 
• Customer relations
• Interpersonal communication
• Product knowledge 
• Sales demos and pitches
• Time management 

 No matter the job you’re applying for, you’re likely to see some of these skills: 

• Cold-prospecting 
• Negotiation
• Work stream management
• Trend forecasting
• Traditional lead-generation
• Presentations 

Education, certs, interests, and hobbies

In sales, employers typically only require a high school diploma or equivalent. However, specific educational requirements will vary widely in such a large field. Some employers will seek applicants with a bachelor’s degree in business or even an MBA. 

So in your sales resume, list your highest level of education. If you have a graduate degree, you can include both it and your undergrad degree.

If you have any certifications or additional training, such as software certification for a particular type of CRM, you can include that, too, although it isn’t required.

Typically, sales professionals don’t include an optional  interests and hobbies section on their resumes , but there are a few circumstances where it may be appropriate: 

• Hobbies can demonstrate that you’re the type of person a potential customer might enjoy chatting with, which is a bonus for employers.
• Use projects, like volunteering or academic extracurriculars, in place of work experience if you’re light on jobs. 

Here’s an example of what projects could look like on your sales resume:

Tailor your sales resume to the job description

Remember to customize your resume  every time  you apply for a job. Tailoring your resume to the job description is the best way to land an interview quickly.

Start by reworking your resume objective or summary statement (if you have one). Then adjust your skills section to include skills relevant to the role. Finally, adjust your job description bullet points to include relevant qualifications. 

For instance, if a job description mentions they’re looking for a sales representative who can begin giving presentations on day one, emphasize your comfort in public speaking roles. Highlight your previous presentation experience, and perhaps de-emphasize the data analysis skillset that is less relevant to this job. 

Pro tip:  You can keep a master list of bullet points for each job title in a separate document . Write down as many skills and responsibilities as you can for every job title, and organize them based on their emphasis (time management, customer relations, data analysis, etc.). Then you can pull from this document to create fully-customized resumes quickly. 

Edit and polish your sales resume

When finished  writing your resume , it’s tempting to submit it immediately, but it’s best to take a step away first. Give your eyes and mind a rest for a day, and send your resume to trusted family and friends for review. Then you can adjust your content and  check your resume  for errors before you submit; that way, you don’t miss the little details you may have inadvertently overlooked!

Ready for the Next Step?

The first step to having an interview-ready, professional sales resume is to take the time to research and prepare. Congratulations on helping out your future self by using our guide! 

Our easy-to-use  resume builder  will allow you to build your resume from the ground up with perfect formatting, so you can save serious time and focus on your next sales job. If you’re ready to find out how your resume stacks up, use our  resume checker  to give you AI-powered suggestions to polish your resume to perfection. 

We know that wherever you get hired, you’ll be helping customers and growing revenue in no time!

Land your next job with our AI-powered, user-friendly tool.

Gut the guesswork in your job hunt. Upload your existing resume to check your score and make improvements. Build a resume with one of our eye-catching, recruiter-friendly templates.

• Work in real-time with immediate feedback and tips from our AI-powered experience. • Leverage thousands of pre-written, job-specific bullet points. • Edit your resume in-line like a Google Doc or let us walk you through each section at a time. • Enjoy peace of mind with our money-back guarantee and 5-star customer support.

Resume Checker Resume Builder

Sales Rep Resume Example, Tips & Tricks

You’ve got the gift of the gab. As a Sales Rep, you’re articulate, personable, and quick to build a rapport with your customers or clients. Whether you work for a small town business or a massive department store in New York, it’s all about closing that deal, making that sale. It’s how the business grows and flourishes, and you’re one of the major cogs in that wheel.

Transform your resume

How to write a resume

To create a resume that grabs the attention of a hiring manager, make sure it’s concise, well-written, and without any errors. Research indicates that recruiters spend just a few seconds reviewing resumes before either rejecting them or putting them on the shortlist. So, your document needs to make an immediate impact.

Here are some quick fixes you can do in a few minutes to your current resume.

Remove any text boxes or tables, as some Applicant Tracking Systems (ATS) have difficulty reading that type of content

Apply the basic round point for bullets, not arrows or other niche symbols, as not all ATS can read special characters

Avoid using personal pronouns like I, me, my, and our

Use past tense for previous roles as it adds impact. It also helps reduce wordy examples by seamlessly shortening the word count

For a more in-depth study, check out How to Write a Sales Resume (With Example) .

Sales Rep resume examples

You want to help meet your customers’ needs with the latest product, new gadget, or service. It’s in your nature. It’s our nature to meet your job search needs. So check out some ideas on how to word your resume for maximum effect.

Summary paragraph example

Situated at the top of the resume, the Professional Summary is the first part that a recruiter will see, so make sure it’s impactful in selling you as the right person for the job.

A dedicated, ambitious, and intelligent Sales Rep specializing in client management and new business development. Demonstrate a natural flair for communication and use persuasive negotiation skills to secure the best deal. Swiftly adapt to ever-changing client and market dynamics by applying flexible solutions. Consistently leverage intuition to create strategies that increase sales by implementing specialist marketing communication tools.

Work experience example

As the meaty part of the resume, the Professional Experience section needs to pack a punch, so fill it with achievements, including sales figures, revenue increases, and customer retention rates.

Mercedes Benz Retail Group

Sales Representative | 10/2017 – 04/2021

Took full ownership of driving forward on sales and delivering a first-rate experience by establishing beneficial working relationships with clients. Kept channels of communication open and transparent to retain and develop existing customers in order to enhance the business and increase sales. Delivered robust business plans with thoughtful consideration of budgets while constantly complying with company policies and procedures. Established and meticulously measured targets to develop the business through specific channels across the country in order to achieve unit/profit targets.

Key Contributions:

Capitalized on negotiation skills to secure the sale of new vehicles, achieving sales targets

Exceeded expectations by surpassing revenue goals of $4.5m year to date

Drove sales through performance, sharing best practices and visiting customers

Coached, supported, and developed the key account management team, achieving personal performances of 120% and 130% of target for 2020 and 2021, respectively

Key hard & soft skills for a Sales Rep

Hard skills.

Sales generation

It goes without saying that generating sales is key to your success, so get this asset across in your resume, using any relevant facts and figures to back it up.

Product knowledge

If you can’t answer each and every question about what you’re selling, you’re not going to instill much confidence in your customers, so it’s vital to know your product inside out.

Territory growth

Expanding your sales area can boost business exponentially, so boast about this accolade in your resume, to add strength to your application.

Soft skills

Negotiation

A little bit of give and take makes for excellent negotiation. Have you negotiated a big deal that increased business revenue? Then shout about it in your resume.

Critical Thinking

Showcase how your logic and reasoning can identify the strengths and weaknesses of alternative solutions, conclusions, and approaches to problems.

Adaptability

Illustrate how you’re able to flex and adjust to new situations or a change in contract terms by quickly responding to ever-shifting circumstances.

Summary and last words

Businesses are always going to need sales professionals. A TopResume writer can ensure you stand out from the crowd for all the right reasons. You’re a professional, so consider hiring a professional writer to shorten your job search time and get your foot in the door of a new position.

Introduction to TopResume: Professional resume writers

The professional resume writers at TopResume are experts at selling you . They collate all required information, package it up into a neat bundle, check for literals, and ensure it’s ready for scrutiny.

Why you should make use of our resume writing services to land your next job as a Sales Rep

You yearn to land the sales job of your dreams . You’re aiming for the next step up the career ladder. The first stop is creating a mind-blowing resume that’ll knock the socks off the hiring manager. It’s tricky to get across your warm, dynamic personality and innovative sales techniques within the words of a seemingly dry document.

But that needn’t be the case – if you choose to use the services of a Top Resume Writer. They have the means and the ways in which to craft a compelling story of your work life, all contained neatly within a professional and informative resume. 

Resume writing service for a Sales Rep: Let us write your resume

So take a load off, and let us sell you in the best possible way. We’ll even throw in some handy job-search tips to really set you on the road to success. Whether you’re new to your sales career or a seasoned Sales Rep with loads of experience, we can highlight your many strengths to give you the best possible chance of securing an interview.

Who are the TopResume writers?

Senior Resume Writer

4+ years of experience, bachelor of arts in humanities and classical studies.

Billie is a passionate writer whose mission is to write impactful resumes to support career growth, evolution, and transition targets. Billie’s love of the written word spans her entire life, and she enjoys utilizing that passion to empower successful career transitions.

10+ years of experience

Master of arts in english.

Traci has a Master of Arts in English and has been writing since middle school. After spending several years in marketing, she used her writing skills and corporate knowledge to help job seekers put their best foot forward and achieve their career goals.

15+ Years of Experience

Bachelor of arts in english and business writing.

Jeremy has helped 6K+ clients gain the confidence to apply for and get their dream jobs. His educational background in English and business writing and dedication to supporting clients’ needs inspire him to deliver top-tier career support.

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Sales Representative Resume: Complete Guide for 2024

When it comes to the world of sales, having a strong resume can make a significant difference in your career. In this article, we will be exploring the importance of having a well-crafted Sales Representative Resume and the key components that should be included.

As a Sales Representative, your resume serves as your first impression to potential employers. It is your chance to showcase your skills, achievements, and qualifications that set you apart from the competition. With a strong resume, you are more likely to stand out among other candidates and increase your chances of securing an interview.

Additionally, a strong Sales Representative Resume can help you secure higher-paying positions or advancements in your current role. Employers want to see measurable results and achievements that demonstrate your value as a sales professional. Your resume should showcase your ability to exceed sales targets, generate new leads, and build strong relationships with clients and customers.

Key Components of a Sales Representative Resume

To create a powerful Sales Representative Resume, you must include the following key components:

1. Professional Summary

Your Professional Summary is the first section of your resume, and it should provide a brief overview of your experience, skills, and core competencies. This section should highlight your top achievements and value to potential employers.

2. Work Experience

Your Work Experience section should provide a detailed account of your previous roles and responsibilities as a Sales Representative. It should include your job title, company name, dates of employment, and key achievements in each role.

3. Skills and Qualifications

This section should highlight any relevant skills or qualifications that set you apart from other candidates. It could include language proficiency, technical skills, or certifications related to sales.

4. Education

Your Education section should list your academic credentials, including degrees, diplomas, or certifications that are relevant to your sales career.

General Tips for Creating a Strong Sales Representative Resume

If you’re looking to land your dream job as a sales representative, then you need to make sure your resume is up to the task. Here are some general tips to help you create a strong sales representative resume that will stand out from the rest.

A. Tailoring your resume to the job description

One of the most important tips for creating a strong sales representative resume is to tailor it to the job description. This means taking the time to read through the job posting and identifying what the employer is looking for in a candidate. Then, you can tailor your resume to highlight your relevant skills and experience that match the needs of the job.

B. Highlighting your key achievements and skills

Your resume should highlight your key achievements and skills that make you the perfect candidate for the sales representative position. This could include things like exceeding sales targets, building strong relationships with clients, or coming up with innovative sales strategies. Be sure to include specific details and metrics to showcase your achievements and skills.

C. Utilizing keywords and phrases for applicant tracking systems

Many companies use applicant tracking systems (ATS) to filter through resumes before they even reach a human hiring manager. To make sure your resume gets noticed, you need to utilize keywords and phrases that are relevant to the job you’re applying for. This will increase the chances that your resume will make it past the ATS and into the hands of a human recruiter.

D. Formatting and layout tips

The formatting and layout of your resume are just as important as the content. Make sure your resume is easy to read and visually appealing by using clear headings, bullet points, and white space. Additionally, consider using a clean and modern font and keeping your resume to one or two pages.

E. Proofreading and editing your resume

Finally, it’s vital to proofread and edit your resume before submitting it to potential employers. You don’t want any spelling or grammar mistakes to make you appear careless or unprofessional. Consider having a friend or family member look over your resume as well to catch any errors you may have missed.

By following these general tips for creating a strong sales representative resume, you’ll increase your chances of landing your dream job in sales. Remember, your resume is the first impression that potential employers will have of you, so make it count!

Sales Representative Resume: Contact Information and Personal Branding

When applying for a sales representative position, your contact information section serves as your first impression with hiring managers. You want to ensure that you have provided accurate and up-to-date information that is easy to read and understand.

Include the following information in your contact section:

• Phone number
• Email address
• Professional social media profile links (e.g., LinkedIn)

It is also important to have a professional email address such as  [email protected]  or similar. Avoid using unprofessional email addresses like  [email protected] .

When listing your phone number, make sure it is a working number that has voicemail available in case you miss a call. Ensure that your voicemail message sounds professional, and advises callers that you will return their call as soon as possible.

Regarding personal branding, the section where you introduce yourself is a great opportunity to highlight your unique selling points. In this section, provide a brief summary of yourself, highlighting your target audience, value, and credibility.

Your personal branding statement should be a clear and concise introduction that sells your unique value proposition. For example:

“An experienced and talented sales representative with a proven track record of achieving and exceeding targets. My exceptional communication skills and ability to build strong relationships with clients make me an asset to any sales team.”

When writing your branding statement, ensure that it aligns with the company’s values and culture, and that it speaks to the specific job requirements outlined in the job posting.

Here are some example personal branding statements:

• “A results-driven sales representative who has a passion for exceeding goals and generating qualified leads. My consultative sales approach and ability to build authentic relationships enables me to exceed revenue targets.”
• “A customer-focused sales representative with a strong background in relationship building and account management. I have a proven track record of identifying new opportunities and increasing revenue for my clients.”
• “A dynamic sales representative with a demonstrated ability to sell complex solutions to C-level executives. My exceptional negotiation skills and consultative approach allow me to build trust with key decision-makers.”

Remember to keep your personal branding statement brief, clear, and focused on your unique skills and experience. By doing this, you will make an excellent first impression and make it easy for hiring managers to see your value as a candidate.

Sales Representative Resume: Professional Experience

As a sales representative, your professional experience section is arguably the most important area of your resume. This is where you can show potential employers that you have the skills and experience necessary to succeed in a sales role. Here are some tips for describing your professional experience in the most effective way:

A. How to best describe your professional experience

When describing your professional experience, it’s important to remember that brevity is key. Employers want to know your accomplishments in a clear and concise manner. Instead of simply listing your job duties, focus on your accomplishments and how you added value to your company.

Use action verbs and be specific in regards to the results you achieved, emphasizing your contributions to the company’s bottom line. For example, Instead of saying “Managed accounts,” consider using “Optimized accounts, resulting in a 20% increase in sales.”

Also, make sure to tailor your experience section for the specific job you are applying to, emphasizing your experience in the areas most relevant to the position.

B. Tips for highlighting your sales performance and achievements

When it comes to sales positions, it’s all about the numbers. Employers want to see measurable results, so make sure to include as many quantifiable achievements as possible. Some tips for highlighting your sales performance and achievements include:

• Include specific sales figures and percentages showcasing your individual sales and team sales performance.
• Highlight any awards or recognition you received for performance achievements or meeting goals.
• Showcase your ability to turn leads into customers, highlighting your individual success stories and the techniques you used to convert these leads into sales.
• Showcase how you expanded your company’s footprint in new markets or within existing territories.

By emphasizing your sales achievements, you demonstrate your ability to contribute to the company’s bottom line, making a compelling case for hiring you.

C. Examples

Here are some examples of how to showcase your sales performance and achievements:

• Surpassed sales goals by 30%, consistently achieving over 100% of quarterly quotas.
• Increased client base by 25% by expanding pipeline and attracting new clients.
• Awarded “Salesperson of the Year” in 2017 and 2018 for exceptional performance.
• Closed the largest deal in company history, securing a contract worth $2 million.
• Consistently ranked as the #1 sales representative within the entire company.
• Implemented new lead-generation strategies resulting in a 40% increase in converted leads.

By tailoring your professional experience section to demonstrate your sales performance and achievements, you will make a compelling case for your ability to succeed in a sales role.

Sales Representative Resume: Skills and Qualifications

Selling is both an art and a science. Sales professionals need a unique blend of talent to succeed in the field. When creating a sales representative resume, it’s essential to highlight the skills and qualifications that make a candidate stand out.

A. Identifying key skills and qualifications for Sales roles

The first step in creating a sales representative resume is identifying the key skills and qualifications for sales roles. The following are some of the most important skills and qualifications for sales professionals:

• Excellent communication skills: The ability to communicate effectively with customers is critical to the success of any sales representative.
• Collaboration and teamwork: Sales professionals often work in a collaborative environment, and the ability to work well with others is essential.
• Customer service: The ability to understand the customer’s needs and provide exceptional service is a key component of a sales professional’s job.
• Persuasion and negotiation: Sales professionals must be skilled at convincing customers to buy a product or service and negotiating to close a deal.
• Technical aptitude: Many sales professionals need to know about their product, including its features and benefits, to convey the information effectively to potential buyers.
• Time management: Sales professionals often work on multiple deals simultaneously and must know how to manage their time effectively to meet their goals.

B. Examples of skills and qualifications to highlight

When creating a sales representative resume, it’s essential to highlight skills that align with the job description. Some examples of skills and qualifications to highlight include:

• Proven track record of meeting and exceeding sales quotas
• Extensive product knowledge and ability to explain complex concepts simply
• Experience with CRM tools like Salesforce or HubSpot
• Ability to manage a large pipeline of deals and get them across the finish line
• Strong negotiation skills that lead to the close of deals
• Outstanding communication skills, including the ability to present and persuade effectively

C. How to effectively convey skills and qualifications on a resume

To effectively convey skills and qualifications on a sales representative resume, here are some tips:

• Use action-oriented language that highlights achievements instead of just listing job duties
• Include specific metrics and numbers that demonstrate success in previous roles
• Customize the resume for each job application, highlighting relevant skills and qualifications
• Use bullet points to break up large blocks of text and make the resume easy to scan
• Proofread thoroughly to ensure there are no typos or grammatical errors, as they can detract from the overall impression.

Crafting an effective sales representative resume requires identifying the key skills and qualifications needed for sales roles, showcasing related experiences or achievements, and delivering personalized and powerful messages that align with the job description. By taking a structured approach and following some of the key tips above, candidates can devise a winning sales representative resume that helps them land an interview and hopefully the job!

Sales Representative Resume: Education and Training

As requirements in the sales industry become more complex, the need for educational and training credentials increases. Sales representatives must be able to present their competencies not only in relevant skills and experiences, but also in their academic background. The education and training section in a sales representative resume provides an overview of your academic qualifications and relevant training programs that adds value to your professional profile.

A. What to include in the education and training section

The education and training section needs to be brief, precise, and in chronological order. Include the following:

• Educational qualifications: list your degree, major, and institution. If you have multiple degrees, prioritize by relevance to sales.
• Certifications and awards: highlight any relevant certifications, training programs or awards earned.
• Continuing education: list any courses or seminars taken in alignment with your future or existing roles as a sales representative.

B. Highlighting relevant coursework and training programs

When mentioning the coursework or training programs in the education section, prioritize the ones that are relevant to the job description or the particular industry to which you’re applying. For example, if you’re targeting healthcare sales, speak of healthcare courses or seminars you attended. If the job description requests proficiency in HubSpot or Salesforce, highlight the certifications you have received for these platforms.

C. Format and presentation tips

Presentation is key! Although the education section is not the most important part of your sales representative resume, it is important in communicating your qualifications to your potential employer. Below are some tips for presenting your educational credentials:

• Place your education and training section after your work experience and skills sections.
• Use bold formatting for your educational institution name and degree awarded, and italicize any related coursework or training.
• Include any honors you received such as summa cum laude, magna cum laude or cum laude.

D. Examples

Here are some examples of how you might present your education in a sales representative resume:

• Bachelor of Science in Sales and Marketing, XYZ University, 2012
• Relevant Coursework: Persuasive communication and negotiation, Sales management, Business-to-business marketing

Certification in Salesforce Sales Cloud, Salesforce.com, 2019

Master’s degree in Business Administration, ABC University, 2017

• Relevant coursework: Marketing Analytics, Strategic Sales Management, Consumer Insights

By prioritizing relevant coursework, certifications and training programs, and presenting them in an easy-to-read format, the education and training section of your sales representative resume is sure to impress your potential employer. Make sure to tailor your education section for each individual application, use it as an opportunity to show your employer that you are the best fit for the role.

Sales Representative Resume: Awards and Honors

A. the importance of including awards and honors on a resume.

In today’s highly competitive job market, having a well-crafted and attention-grabbing resume is crucial. Including awards and honors that you have received during your career as a sales representative can make your resume stand out from the rest. It not only shows that you are a successful salesperson, but it also highlights your dedication, hard work, and achievements in the industry.

When it comes to sales, awards and honors hold immense value. They demonstrate that you have a proven track record of success, have exceeded sales targets, and have made a significant impact on the growth of your organization. Potential employers want to hire talented individuals who have a history of consistently delivering results, and including awards and honors on your resume is an effective way to showcase this.

Moreover, awards and honors demonstrate your commitment to ongoing learning and development. They also reflect your ability to work collaboratively with others, including coworkers and customers, to achieve successful outcomes. Ultimately, including awards and honors on your sales representative resume can give you a significant competitive advantage and help you stand out as a top candidate in the job market.

B. Examples

Here are some examples of awards and honors that you might consider including on your sales representative resume:

Salesperson of the Year : If you have received this award, it is a strong indication that you have delivered consistent and outstanding performance and exceeded your sales targets. It is an excellent award to showcase your ability to close deals and drive revenue.

Top Performer : This award indicates that you are amongst the high performers in the sales team or organization. Including this on your resume can demonstrate your ability to work effectively in a competitive environment and achieve results.

Customer Service Award : If you have received a customer service award, it demonstrates your ability to build strong relationships with your clients and provide them with exceptional service. This award can help emphasize your dedication to serving your clients and ensuring their satisfaction.

Leadership Award : If you have received a leadership award, it signifies that you have demonstrated strong leadership skills and made a significant impact on the growth and success of your organization. Including this award on your resume can showcase your ability to inspire and motivate others towards a common goal.

Professional Certification : If you have earned a professional certification in sales, such as Certified Sales Professional (CSP), it can demonstrate your expertise and commitment to ongoing learning and development in your field. Including this certification on your resume can give you a competitive edge and highlight your knowledge and skills as a sales representative.

Awards and honors hold significant value in the sales industry and can make a substantial difference in a sales representative resume. By including them in your resume, you can showcase your accomplishments, skillset, and commitment to ongoing learning and development, making you a top contender for job opportunities in the market.

Sales Representative Resume: Professional Memberships and Licenses

As a sales representative, showcasing your professional memberships and licenses on your resume can help you stand out from other candidates and highlight your expertise in the industry. Including this information shows potential employers that you are committed to your profession and continuously striving to improve your skills and knowledge.

Not only can professional memberships and licenses demonstrate your dedication to your career, but they can also add valuable credentials to your resume. They prove that you have completed required courses, passed exams, and gained necessary skills that can benefit your potential employer.

For example, if you have a license in real estate, it shows that you have knowledge of the housing market and can assist clients in buying or selling properties. If you are a member of the National Association of Sales Professionals, it shows that you are committed to staying up-to-date with industry trends and best practices.

Here are a few examples of professional memberships and licenses that sales representatives can include on their resume:

National Association of Sales Professionals: This membership demonstrates that you are a proactive salesperson dedicated to achieving success in your career. You can highlight any professional development or training you have received through the association.

Certified Sales Professional (CSP): Earning this certification can set you apart from other sales representatives and show potential employers that you have a high level of knowledge and expertise in the field of sales.

Real Estate License: Whether you are selling residential or commercial real estate, including a real estate license on your resume demonstrates your knowledge of the industry and your ability to help clients navigate the buying and selling process.

Certified Professional Sales Person (CPSP): This certification is recognized globally and shows that you have mastered the necessary skills and techniques to be a successful salesperson.

When including professional memberships and licenses on your resume, be sure to provide the full name of the organization or certification, along with any relevant dates of membership or certification. You can also describe any specific training or coursework you completed as part of the membership or certification process.

Including professional memberships and licenses on your sales representative resume can showcase your dedication to your career, add valuable credentials to your resume, and set you apart from other candidates. Be sure to highlight any relevant information when applying for sales positions to increase your chances of landing your next dream job.

Sales Representative Resume: Additional Information

When it comes to creating a sales representative resume, the information you include needs to be carefully curated to showcase your experience, skills, and achievements. However, it’s important to note that there is additional information that can be included to enhance your resume and make it stand out.

A. When to include additional information on a resume

If the sales representative job you’re applying for requires skills or experience that are not typically found under the job title, including additional information can help you demonstrate your qualifications. For example, if the role requires experience with a specific software or platform, including this information in your resume’s additional section will make you more desirable as a candidate.

In addition, if you have experience volunteering or participating in relevant industry-related organizations, this can also be included in the additional section to highlight your commitment to the industry and personal development.

B. What additional information to include

There are a few different types of information that can be included in the additional section of a sales representative resume:

• Technical skills: As previously mentioned, including any technical skills that are relevant to the role can help you stand out. This includes software platforms, CRM tools, and similar programs.
• Certifications: If you have earned any relevant certifications, such as a Certified Sales Professional (CSP) or Sales Development Representative (SDR) certification, including this information can further demonstrate your expertise.
• Languages: If you are bilingual or have multilingual skills, this can be valuable information to include, especially if the company you are applying to has international clients or locations.
• Volunteering or industry-related activities: As mentioned, including information about any relevant volunteering or industry-related activities can demonstrate your commitment to the industry and personal development. This can include participation in relevant trade organizations, attending industry events, and more.

Here are a few examples of how the additional information section could look on a sales representative resume:

Additional Information

• Technical Skills: Salesforce, Hubspot, Microsoft Office Suite
• Certifications: Certified Sales Professional (CSP)
• Volunteering: Volunteer sales coach for a local non-profit organization
• Technical Skills: NetSuite, Infusionsoft, Adobe Creative Suite
• Languages: Bilingual in English and Spanish
• Industry-Related Activities: Attended three industry conferences in the past year
• Technical Skills: LinkedIn Sales Navigator, Pipedrive, Slack
• Volunteering: Organized and led sales development training for interns at previous company
• Certifications: Sales Development Representative (SDR) Certification

The additional information section of a sales representative resume is an opportunity to demonstrate your unique qualifications and stand out from other candidates.

Sales Representative Resume: Cover Letter

As an experienced sales representative, you know that a strong cover letter can make the difference between landing an interview and being passed over for another candidate. Your cover letter is your opportunity to showcase your personality, highlight your relevant accomplishments, and make a strong first impression on your potential employer.

A. The Importance of a Strong Cover Letter

A strong cover letter is essential in making a positive first impression on a hiring manager. It should be tailored to the specific job description, highlighting your qualifications and demonstrating your understanding of the company’s needs. A well-crafted cover letter can distinguish you from the hundreds of other applicants and provide a compelling reason for the hiring manager to invite you for an interview.

B. Elements of a Strong Cover Letter for Sales Roles

To create a strong cover letter for a sales role, you must first research the company and understand the requirements of the position. Your cover letter should include the following elements:

• An introduction that grabs the attention of the reader, highlighting your interest in the position and the company.
• A summary of your relevant skills and experience, highlighting specific achievements and accomplishments.
• An explanation of how your experience and skills align with the requirements of the job.
• A call to action, inviting the hiring manager to contact you for an interview.

Dear Hiring Manager,

I am writing to apply for the sales representative position at XYZ Company. With over 5 years of experience in sales, I am confident in my ability to make a positive contribution to your team.

At my previous company, I consistently exceeded my sales targets and was recognized as the top performer in my region. In addition to my sales skills, I have experience in account management and customer service, which I believe would be valuable in this role.

My experience aligns well with the requirements of the job, including a demonstrated ability to develop and maintain relationships with clients, identify new business opportunities, and work collaboratively with colleagues. I am excited about the opportunity to bring my skills and experience to XYZ Company and contribute to the success of the sales team.

Thank you for considering my application. I look forward to the opportunity to discuss my qualifications further.

I am thrilled to apply for the sales representative position at ABC Company. With my extensive experience in sales and my passion for developing relationships with clients, I am confident that I would be a valuable addition to your team.

At my previous company, I was responsible for developing and maintaining relationships with over 100 clients, resulting in an increase in sales of over 20% in my territory. My ability to identify new business opportunities and work closely with clients to meet their needs has been the key to my success.

I am excited about the opportunity to bring my skills and experience to ABC Company and make a meaningful contribution to the sales team. Thank you for considering my application.

Sales Representative Resume: Portfolio

As a sales representative, having a portfolio can greatly enhance your job search. Not only does it showcase your skills and abilities, but it also provides tangible evidence of your accomplishments and experiences. Here are some reasons why a portfolio can be a valuable tool in your job search:

A. Why a portfolio can enhance your job search

• Demonstrates your skills:  A portfolio is a great way to show potential employers your skills in action. Instead of just listing your achievements on your resume, you can provide concrete examples of your work, such as sales reports or presentations.
• Sets you apart from other candidates:  A portfolio is a unique way to distinguish yourself from other job applicants. It shows that you are proactive and willing to go the extra mile to demonstrate your value to a potential employer.
• Shows your commitment:  A portfolio also demonstrates your commitment to your profession. It shows that you take pride in your work and are willing to put in the effort to create a strong professional brand.

B. What to include in a Sales Representative portfolio

When creating a portfolio as a sales representative, it’s important to include the following elements:

• Sales reports and performance metrics:  These documents showcase your past sales achievements and provide evidence of your ability to meet or exceed sales goals.
• Presentations and proposals:  Including examples of your past presentations or proposals gives potential employers an idea of your communication and persuasion skills.
• References and recommendations:  Including positive feedback from past clients or colleagues shows that you have a track record of success and a strong professional reputation.

Here are some examples of what a Sales Representative Portfolio could look like:

• Sales reports from past positions, including specific sales statistics and performance metrics.
• Samples of successful proposals and presentations, such as PowerPoint slides or video recordings.
• Positive feedback from past clients or colleagues in the form of references or recommendations.
• A video demo showcasing sales techniques and strategies.
• A blog or social media account that highlights industry knowledge and expertise.
• Case studies or success stories that demonstrate your ability to problem-solve and provide value to clients.

A Sales Representative Portfolio can be a valuable asset in your job search. By demonstrating your skills, setting yourself apart from other candidates, and showcasing your commitment to your profession, you can increase your chances of landing your dream job.

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Sales Representative Resume Examples & Writing Guide for 2024

How to build a top-notch sales representative resume

As a sales representative, you play a vital role across various industries, serving as the bridge between businesses and customers. You excel at cultivating relationships, embodying the essence of a company's brand, and showcasing its products in a positive light.

But if you're ready to take your sales game to the next level, you'll need  a well-written resume that showcases your best examples of work experience , key skills, and educational credentials.

From crafting an impressive summary that hooks employers to highlighting your sales achievements with finesse, we've got you covered.

Get ready to unlock your sales potential and land that coveted sales role with our essential steps for writing a a great sales rep resume resume. Keep reading to learn all about how to:

• Give your sales representative resume a strong format
• Write an attention-grabbing resume summary as a sales representative
• Choose your best skills as a sales representative to include in a resume
• Describe your work experience as a sales representative effectively
• Include a concise section with your educational background as a sales rep

1. Give your sales representative resume a strong format

Before you even begin to write your sales representative resume, the first step to take is to choose what format to write your resume in .

In general, the two main types of resume formats are the reverse-chronological (RC) resume and the functional resume . An RC resume focuses on work experience, while a functional resume focuses instead on education, skills, and unpaid experience (volunteering, internships, etc.).

RC resumes are the standard format expected by most employers. However, if you lack work experience as a sales representative, a functional format allows you to show off your training, education, or other credentials.

There is also a third format called the hybrid resume that spreads the focus of the document out evenly between all sections. This is a good choice for those who have large gaps in their work history or those who have work experience but are changing career paths.

No matter which format you opt for, any resume you write will need a visually appealing header that includes all your necessary professional information.

Here is an example of a well-formated sales representative resume header

Mary Joe, Sales Representative (123) 456-7890 | [email protected] | linked.com/in/mary-joe

Try our AI Resume Writer and have your resume ready in minutes!

2. write an attention-grabbing resume summary as a sales representative.

After formatting your sales representative resume in the way that works best for your needs, your next step is to write an attention-grabbing resume summary .

Remember that in order to nail your resume summary, you should:

Highlight your sales expertise: Begin your resume summary by emphasizing your extensive experience in sales, showcasing your proven track record of exceeding targets and driving revenue growth.

Showcase your customer-centric approach: Demonstrate your ability to build strong relationships with clients, emphasizing your exceptional communication and interpersonal skills. Mention your customer service achievements and your dedication to delivering outstanding results.

Emphasize your product knowledge: Showcase your deep understanding of the products or services you have sold in the past. Highlight any specialized knowledge or certifications that demonstrate your expertise in your industry.

Quantify your achievements: Incorporate specific numbers and metrics to quantify your sales successes. For example, mention the percentage increase in sales revenue, the number of new clients acquired, or the size of deals closed to provide concrete evidence of your accomplishments.

Tailor your summary to the job description: Customize your resume summary to align with the specific requirements of the sales representative role you are applying for. Use keywords and phrases from the job description to demonstrate your fit and understanding of the position.

Convey your enthusiasm and motivation: Express your passion for sales and your drive to excel in a competitive environment. Showcase your ability to overcome challenges, adapt to changing market dynamics, and consistently deliver results.

Here's an example of a well-written sales representative resume summary

Experienced sales representative with a proven track record of driving revenue growth and exceeding sales targets. Known for building strong relationships with clients through exceptional communication and interpersonal skills. Deep understanding of the telecommunications industry, with a focus on delivering innovative solutions to meet customer needs. Consistently achieved a 20% increase in sales revenue year over year and successfully closed high-value deals with Fortune 500 companies. Passionate about sales and motivated to surpass expectations in a dynamic and competitive environment. Ready to leverage my expertise and drive to propel your sales team to new heights.

3. Choose your best skills as a sales representative to include in a resume

Next up, you will decide which skills you possess as a sales representative are the best to include on your resume. You should always include a selection of both technical and interpersonal skills , as this shows the employer you are a well-rounded professional.

When including skills on a resume, you can use them in one of two ways — either as a list to be included in a sidebar or as descriptors to use within your work experience section.

Generally speaking, technical skills are better for creating a list, while interpersonal skills are better for using as descriptors.

Here are 5 examples of technical sales representative skills to include on a resume

• Generating and nurturing leads
• Preparing sales reports
• Negotiating sales contracts
• Proficiency with sales software (salesforce, CRM technology, etc.)
• Creating sales presentations

Here are 5 examples of interpersonal sales representative skills to include on a resume

• Exemplary customer service
• Strong written and verbal communication
• Promptness and time management
• Problem-solving

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4. Describe your work experience as a sales representative effectively

As you begin writing your work experience section — likely the largest section on your resume if you are using an RC resume format — it is important to know how to effectively describe your past experiences.

Along with using bullet points to visually organize the information on your resume, you should also include as many quantifiable details as possible, such as specific sales numbers that show an impressive ability for meeting sales goals.

Here is an example of an effective work experience entry from a sales representative resume

Sales Representative at Mega Window Solutions Fort Collins, CO January 2019 to January 2022

• Exceeded sales goals by an average of 15% every quarter.
• Maintained a 99% accuracy rate when answering key technical questions from clients regarding the installation and maintenance of products.
• Closed deals with more than 25 new customers annually.

5. Include a concise section with your educational background as a sales rep

To finish up your sales representative resume, you must list your educational credentials .

As a sales rep, you may have gone to school to earn a degree, or you may have learned through on-site training in different jobs. Regardless of how you came to be on this career path, you should always list your highest level of education on your resume.

Here is an example of a well-crafted education section on a sales representative resume

B.S. in Communications Appalachian State University Boone, NC

• Major: Customer Communications & Communications Management
• Graduated: 2017

6. Select relevant extra sections to make your sales representative resume shine

In a competitive job market, it's crucial to make your sales representative resume stand out from the crowd. One effective way to achieve this is by including relevant extra sections that showcase your unique qualifications and experiences.

These additional sections not only provide more depth and context to your skills but also demonstrate your commitment to professional growth and development.

By incorporating extra sections, such as certifications , professional affiliations , or volunteer work , you can highlight your expertise, industry knowledge, and versatility. For example, certifications like Salesforce CRM or Dale Carnegie Sales Training can demonstrate your commitment to mastering sales techniques and staying updated with industry trends.

Here's an example of how to properly list an extra section on a sales representative resume

Certifications

• Salesforce Certified Sales Professional: Demonstrates proficiency in utilizing Salesforce CRM to manage leads, track sales activities, and analyze customer data effectively.
• HubSpot Inbound Sales Certification: Validates expertise in inbound sales methodologies, including lead nurturing, prospect engagement, and closing techniques.
• Google Analytics Individual Qualification (IQ): Highlights proficiency in leveraging Google Analytics to analyze website traffic, user behavior, and conversion metrics, enabling data-driven sales strategies.

Martin Poduška

Martin is a resume expert and career advice writer at Kickresume. In his five years at Kickresume, he has written hundreds of in-depth, painstakingly researched resume advice articles and, as chief editor, he has also edited and revised every single article on this website. Tens of thousands of job seekers read Martin’s resume advice every month. He holds a degree in English from the University of St Andrews and a degree in Comparative Literature from the University of Amsterdam .

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Inside sales resume summary examples.

Approved by hiring managers, here are proven resume summary examples you can use on your Inside Sales resume. Learn what real hiring managers want to see on your resume, and when to use which.

• Entry Level Inside Sales
• Inside Sales
• Inside Sales Consultant
• Inside Sales Coordinator
• Inside Sales Manager
• Inside Sales Representative
• Inside Sales Specialist
• Senior Inside Sales Executive
• Inside Sales resume templates
• Similar summary examples

Entry Level Inside Sales Resume Summary Example

Demonstrating proactive lead generation.

By mentioning your success in increasing lead generation, you're showing recruiters that you're proactive, goal-oriented, and able to drive growth. It offers a glimpse into your potential as a sales professional.

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Pointing out technological proficiency

Experience in utilizing sales enablement tools suggests your ability to leverage technology to boost efficiency and enhance customer experience. Today's sales landscape is highly digital, and recruiters appreciate candidates who can navigate this space effectively.

Inside Sales Resume Summary Example

Highlighting a successful track record.

When you point out your successful track record in exceeding sales targets, you're showing recruiters that you're not only capable of meeting expectations but also outperforming them. It's a testament to your ability to thrive under pressure and deliver results.

Quantifying account management skills

By citing the number of key accounts you've managed and the positive impact on revenue, you're offering tangible proof of your account management skills. It shows you can handle responsibility and have a direct impact on a company's bottom line.

Demonstrating relationship-building skills

Building and maintaining relationships with high-level executives is a key skill in any sales role. By highlighting this, you're showing recruiters you're comfortable interacting with decision-makers and are capable of fostering profitable relationships.

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Inside Sales Consultant Resume Summary Example

Emphasizing strategic consultation.

Stating that you have a knack for providing strategic sales consultation shows two key strengths: you aren't just a salesperson, but a strategist; and you're capable of providing valuable insights that can drive business growth. This suggests you have a deep understanding of the sales process and can apply this knowledge to benefit the company.

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Demonstrating Sales Techniques

Talking about how you increased the average deal size by 15% through effective upselling and cross-selling techniques is an excellent way to showcase your sales skills and results. It shows that you have a strong understanding of sales techniques, and can use them effectively to achieve financial goals. Plus, it illustrates your ability to maximize profits, which is an attribute any employer would value.

Inside Sales Coordinator Resume Summary Example

Highlighting coordination skills.

When you mention that you have a flair for coordinating sales operations, this shows managerial competence and your ability to work as a team player. This is essential for an Inside Sales Coordinator role where collaboration is key. It also indirectly shows your organizational skills, as coordination implies that you can handle multiple tasks simultaneously while maintaining accuracy and efficiency.

Showcasing Quantifiable Accomplishments

By noting how you played a key role in increasing sales revenue by 25%, you're not only showing concrete evidence of your success but also showing your potential impact on a new employer's bottom line. This is a great way to demonstrate your value and potential contribution. Remember, numbers speak louder than words in a resume.

Inside Sales Manager Resume Summary Example

Quantifying achievements.

Achieving over $5M in annual sales is an impressive feat that speaks volumes about your ability to drive sales, manage large accounts, and generate revenue. Concrete figures give recruiters a clear picture of your capabilities.

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Emphasizing interpersonal skills

Exceptional ability to build rapport with stakeholders shows your strong communication and interpersonal skills. It implies your ability to gain buy-in from others and create mutually beneficial relationships.

Inside Sales Representative Resume Summary Example

Showcasing conversion skills.

Transforming cold leads into loyal customers is no small feat. By highlighting such an ability, you're demonstrating a knack for persuasive communication and relationship-building, which are crucial in sales roles.

Leveraging technology prowess

By mentioning your experience with CRM tools, you're showing your technological competence and your ability to use the right tools to optimize processes, manage relationships, and ultimately drive sales.

Inside Sales Specialist Resume Summary Example

Focusing on customer service.

Excellent customer service is the backbone of successful sales. By spotlighting your commitment to customer service, you're showing recruiters your customer-centric approach and your ability to nurture and maintain client relationships.

Managing a high-volume sales pipeline

Managing a high-volume sales pipeline is a challenging task that requires strong organizational and prioritization skills. By highlighting your success in this area, you're showing you can manage complex tasks effectively and deliver results.

Senior Inside Sales Executive Resume Summary Example

Establishing a history of exceeding quotas.

Consistently surpassing sales quotas means more than just good performance; it speaks to your tenacity, resilience, and exceptional sales ability. This demonstrates a reliable pattern of success which is comforting to recruiters.

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Unveiling strategic acumen

When you talk about developing and implementing effective sales strategies, you're showing a higher level of strategic thinking and planning skills. It reveals your ability to not just sell, but to devise ways to sell better and more effectively.

Inside Sales Resume Templates

Operations manager.

Sales Engineer

Sales Manager

Thank you for the checklist! I realized I was making so many mistakes on my resume that I've now fixed. I'm much more confident in my resume now.