the day before the presentation the entrepreneur should

7 Creative Ways to Start Any Presentation (With Examples!)

I like building and growing simple yet powerful products for the world and the worldwide web.

Published Date : December 4, 2020

Reading Time :

Creating an effective presentation is challenging and needs a lot of effort to become engaging with your audience. Many questions are indeed rounding up your head.

Like how to start a PowerPoint presentation and a class set-up presentation, it helps people, such as entrepreneurs, organize and disseminate their ideas flawlessly.

It clarifies intentions, concepts, and other feasible topics specifically. They may differ from execution, events, and for whom the presentation. 

With that, the bottom line and the question is how to do it. How do you start a board meeting presentation, or how do you start a presentation introduction in class?

Many students are also struggling with how to start a case study presentation, and young entrepreneurs or start-ups are struggling with how to start a business presentation.

To ease the tension and upgrade your confidence , furthermore those people above, I will share some tips, steps, and how to start a presentation example.

Why Presentation is Important in Persuading

Presentations break communication barriers. Across this, it brings mutual understanding to the audience.

In winning your stances and goals, having and knowing how to start a presentation is a must. It helps you more to give an idea of what your topic could be through moving pictures and graphics in reality. 

The role of presentation in persuading can be categorized into many factors. First, it helps your audience to feel more comfortable with your spiels.

Second, you have the chance to tell your options,  choices, summary, and the result of your case study, etc., within your presentation. Especially can be stoop on how to start a business presentation.

Lastly, knowing how to deliver and how to start a presentation in persuading your listener includes support for your audience’s decision. Through it, the concept of persuasion becomes more reliable with tangible materials. 

It is evident in thesis defenses and academic proposals. To start a case study presentation, you must present facts, stats, related studies, and other materials.

And to achieve that in a well-presented way, you need to think and come up with a composition associated with your topic to make it reliable and credible. 

Different Ways to Start a Presentation

Difficulties on how to start a case study presentation and the things you need to behold within your PowerPoint presentation would be easy after sharing with you this advice. 

As for direction and advice, take a look at this list to start a presentation generally. 

1. Start With a Strong Claim

The beginning is always the hard part of a presentation. But like a bottle of water, after it gets opened, the water inside can flow smoothly to your gulp.

Meaning after spitting out your first words, everything should follow accordingly to your presentation. That’s why it is the most crucial when you are learning how to start a presentation. 

Try to use the iconic lines of a famous philosopher —striking advice of a hotshot entrepreneur for your business proposal presentation.

Through this, you can have a good impression on your listener. Shook them and contradict their ideas; indeed, you can have an intense or beneficial presentation. 

2. Know Your Prospect

Besides technicalities and visuals, knowing first the current state, perspective, wants, and needs of your prospect or audience is vital.

Before the presentation, you can send them a pre-assessment or survey consisting of what they want to see and learn and things to keep them interested, or you need to get their attention and interest.

3. Assist the Flow With Visuals

Showing your audience a good spiel in presenting your developing ideas and concepts through pictures that can’t be put quickly in language can break communication drawbacks.

Apart from describing your idea in a presentation, you are also giving quick ways to dice abstract ideas.

4. Moving Pictures

Pictures and videos are great instruments for nurturing your ideas and your audience counterparts.

The power of moving pictures is evident as the film business and the movie industry is booming and depicting fictional stories into reality. 

5. Break People’s Expectation

To break the set expectations of your audience for you,  always stick to your premise. Whether on business, academics, proposals, and other topical presentations.

Call an action to smash misconceptions about your particular presentation. 

6. Spill Surprising Stories

Bring stories and the characters in life. Create conflict and suspense to highlight your goal’s presentation.

It also helps you to organize your presentation’s information to be catchy and relatable. Touching stories can affect audience decision-making. 

7. Know When to Pause 

Don’t present vague ideas, premises, and concepts. Stop bombarding your audience.

After a round of applause or before speaking, take a three-second pause. Observe your audience’s facial expressions. 

With that, you can focus on your tone. It is also an indication that you want to give your audience a short rest.  

Orai helps you perfect your speech with feedback on your tone, tempo, confidence , and conciseness .

Things to Avoid on Presentation

Introducing your name along with your topic is not acceptable and is not a killer intro. To nail a presentation, be careful and prevent unnecessary elements. 

Here is the list of recommended things you should avoid on how to start a presentation.

1. Cliché Sentences

Do you believe that the flow and relevancy of your presentation depend on your introduction?

If you do believe, avoid cruddy beginnings, initials, and phrases. Instead of stating, “What will your presentation be about,” give them an idea of why they need it and why it is worth sharing.

2. Plain Visuals

Stop using standard PowerPoint templates, discarded pictures, and non-HD videos. For engaging your audience, mastering your spiels is not enough to convince your listeners.

The balanced presentation consists of a good speech , spiels, and an enticing display. Instead of using plain visuals, use simple but complex graphics.

3. Lame Transitions

It is not all about effects or glitching transition effects but about how you transmit your spiels. Always open your arguments with a bang and end them using striking remarks. 

4. Unstable Stats and Facts

Don’t use outdated data, studies, and facts. Don’t go to less up-to-date data websites. 

Treat the facts and stats as vitamins for your presentation, as it helps your exhibition look reliable and robust.

5. Colorless Templates

Pick templates that fit your topic and theme—download innovative templates and slides. Analyze your presentation structure. 

Make sure to go for a font that suits perfectly to the presentation. Go for roadmaps, unique mats, and decks. 

Check out this video for more tips on how to avoid presentation pitfalls:

Steps to Enhance Your Visual Presentation

To sort things specifically on how to start a presentation. Here are the steps and tips on how to start a PowerPoint presentation.

Step 1: Get a Color Palette

“Colors speak louder than texts.”

Aside from shapes, figures, and moving objects, picking the right color palette for your presentation can beautify the board’s ambiance if that’s the case.

Logos and company icons have their color combination to mark and emphasize their brand to all consumers. It may also apply to presentations. 

If you want to be considered or remembered, start by choosing the right color palette. 

Step 2: Create a Theme

The theme supports the flow of your topic; it is the backbone of your presentation. Not considering this element can’t make your topic vague and not intact. 

Step 3: Add Hyperlinks

Going back to how to start a presentation,  comparing specific ideas is a waste of time. Using hyperlinks, you can offer your audience a “video game” theme.

Step 4: Play Short Video or  Create GIFS

Before or after spiels about a particular slide, play a short video as an icebreaker. It helps you to feed your audience with a large amount of information in a shorter period.

Step 5: Practice the Presentation with Spiels in Every Portion

Practice helps you to attain presentation skills. You can interact with your audience, disseminate the messages clearly, and analyze your listeners’ mindset. 

You can also improve the flow of run-throughs. These will support you to polish and enhance persuasive skills.

Practice your perfect speech with Orai

Presentation Checklist 

Besides sharing the tips and steps on how to start a presentation, let me give you a sample presentation checklist to support and organize your presentation. 

This checklist may vary in every presentation. You can create and set your reminders. 

Vital Points of a Presentation 

To use your time wisely , try this outline on creating a presentation, such as how to start a board meeting presentation and more. 

This table only serves as a sample outline. It may also vary depending on your topic and forte. 

How to Start Business Presentation and Other Samples

For all entrepreneurs, this portion is for you. To gratify your needs and to enlighten you on how to start a business presentation. Here are the basics.

• Create a Plan

Always start with a concrete plan to strengthen the body of your presentation. With that, your listeners can’t easily stab your presentation.

• Pick The Right Deck

If you are discussing in a formal setting, pick a deck with gray colors, choose dominant colors, and then combine.

• Tell Stories and Laugh

To balance the whole presentation, put some icebreakers and funny idioms about your topic. Make sure it is sensible.

• Add Verbal Cues and Signpost

It helps your audience to get intact through the presentation. Try to use signal transitions, such as words or phrases that would give interconnections.

• Collect Images and Charts

Of course, images and charts are vital. Make sure to use HD photos and reliable maps from data websites.

• Initiate Audience Interaction

After the presentation, evaluate it by asking your listeners if they have any questions. 

Questions like these must be considered and answered in your presentation.

• How would you design your material?
• How factual is it?
• What is the target deadline? Show your timeline.      

Watch this live speech or business seminar to get different hooks and other strategies to impress your listeners with your business presentation:

3 Essential Parts on How to Start a Board Meeting Presentation

As your supervisor and other executives watch you presenting, stand tall and present like a boss through these points.

• Create the Structure of Your Presentation

It organizes the presentation and connects the main points to sub-points. With that, you can have minimal effort but impactful results.

• Build Big Introduction

Try to begin asking the “why’s,” furthermore, enlighten them of “hows.” How to conduct, how to execute, and how to surpass their limits.

Stop introducing your presentation with your name. Always start to implore your audience with no cliché intro.  

• Develop Your Data and Tell Crucial Parts

You can be ideological, symbolic, and rhetorical, and these things are not yet easy to comprehend without visuals. That’s why it is essential to develop and expand your data to make it understandable. 

Suppose you want to have a good impression when presenting a business proposal to your bosses and other hotshots. Watch this video on striking tips and techniques for a presentation:

Vital Aspects of How to Start a Case Study Presentation

Case study presentations are more technical, unlike the other displays. It should be specific, tangible, credible, and substantial.

Also, here are the vital points to follow. 

• Show the Possible Results. Collect the possible outcomes or predicted results. With that, you can jump to “how” you will carry the topic into different methods and production. 
• Prepare Back-Up Studies. Always have a backup; there are some unexpected circumstances, emergencies, and other possible matters that may ruin your original presentation. It is wise to prepare around three to six backup studies you can easily refer to. 
• Connect to Your Prospect’s Situation. Research on their state, status, and other related ideas. It will help your case study to get a thumbs up. 
• Focus on Deals. Keep in mind that you have a target deal. Always connect your study to the current agreement and profitable offers.

How to Start a Presentation Introduction in Class

Facing new students is challenging, right? If you want to get a good impression from your class in different situations, take a look at these tips.

• Present Yourself With Manners

Tell them briefly who you are and why you are there in front of them while showing the right conduct and manners. 

• Cite Your Objectives and Its Relevance

The material or your material must be the center of any presentation. Discuss its factuality and how tangible it is. Along with these, tell stories that may catch their interest and attention throughout the presentation.

• Leave Interesting Statement

End it with a bang! Make them think and stare at you. You can also give them riddles and some metaphorical set of words as an ending remark . 

Indeed, you will gain their participation, plus you are helping your listeners to think critically. 

Become a pro presenter. Download Orai and start practicing

How to Make an Unforgettable Start-Up Presentation 

To give more emphasis on how to start a business presentation and to help young entrepreneurs. I’ll share with you this detailed outline. I hope you tuck this with you. 

1. Set Goals For Your Business Presentation

Always set the stage with objectives. Since you are presenting to get clients and investment, it would help if you cleared how long it takes your business proposal.

2. Start With Provoking Questions or Stories

Never underestimate the power of storytelling. Initiate your presentation with real-life stories. 

Stating provoking questions can grab attention, positive or negative, is a good result. It helps you to get your listener’s ears and eyes. 

3. Show Alarming Statistics, Graphics as a Clue 

This recommendation is similar to a word game, the “4-pics, One Word,” demonstrating the idea or topic with photos will be more immersing. 

Visuals are one of the key points to expand a presentation. They are depicting patterns, diagrams, and trends. Lend quick analysis and predictions. 

By using graphics, you can easily sustain the interest of your listeners and attract more viewers. 

4. Know Your Material

Master your presentation and fill loops. And on your topic. Study the weak points and establish more of the strengths of the presentation. 

With that, you can derive the information smoothly. Take note of this. It is also vital on how to start a board meeting presentation. 

5. Add Business-Related Stories and Humor

Put the top 10 successful corporations, traders, companies, and other information that may help you present your goal. Flash the motto of some famous entrepreneurs. Analyze or contradict it to gain more attention. 

Try to spiel some business jokes as an icebreaker. Any possible facts about business that you can use — catch it!

6. Hold Your Audience With Visuals

Play videos like a Public Service Announcement (PSA), but make sure it is connected to your topic. 

Learn how to start a business presentation that has movement and action for society. With that, your listeners may think your presentation is worth investing in. 

7. Relax and Have an Early Set-Up

Stay calm and don’t even think about drawbacks or shortcomings, especially the night before the presentation.

Make sure to pamper your body. Create also a plan B for unexpected circumstances.

8. Calculate Your Time and Sort it Into Parts

In your run-through, always set a timer. It gives you a heads up if you may look rushing or too slow in explaining each slide.

Being not responsible for other people’s time is a turn-off, especially in business, where time is essential in the industry. 

To present other samples wisely. Let me share some videos to rock and how to start a presentation:

What are some examples of great presentation structures and delivery techniques?

Successful presentations like “How Google Works” and “Start with Why” prove the power of clarity and simplicity. Both Schmidt and Sinek captivate audiences with straightforward messages enhanced by visuals (slides or whiteboard) that support, not overpower, their narratives. The lesson: ditch complexity, focus on your core message, and deliver it with a conviction for maximum impact.

How can group presentations be structured effectively?

Effective group presentations require thorough rehearsal, clean transitions, and speaker handovers. Recap your section, introduce the next speaker, and gesture towards them to link sections and keep the audience engaged.

How can physical movement enhance the delivery of my presentation?

Ditch the podium! Move around the stage to grab attention, connect with listeners, and emphasize key points. Strategic shifts in location signal transitions, while your energy and passion come alive through purposeful movement. Make your presentation dynamic and memorable – get moving!

How can I structure a presentation using the remaining method approach?

To master the “remaining method,” Briefly introduce the controversy, dive deep with your side (logos & pathos!), acknowledge and dissect opposing solutions, and then unveil your “remaining solution” as the superior answer. Wrap up with a strong summary and a call to action. Guide your audience, earn trust, and win them over!

What are the key elements involved in storytelling for presentations?

Ditch the dry facts! Captivate your audience with stories. Use classic structures like the hero’s journey or jump into the action with “in media res.” Craft your narrative with a clear plot, relatable characters, and a consistent tone. Tie it all back to your key points for maximum impact. Storytelling makes presentations memorable, engaging, and impactful – go forth and win hearts (and minds)!

How can I structure my presentation using the problem-solution method?

Hook them, hit them, fix them! Problem-solution presentations start with a clear pain point, delve deep with causes and impacts (think logic and emotions!), and then unveil your solution as the hero and its amazing benefits. Finish with a call to action – tell them what to do next! Simple, powerful, persuasive.

What are some common presentation structures beyond the typical format described in the passage?

Forget the slides; show and tell! Demo presentations explain the “what” and “why” of your product, then dazzle with a live showcase. Highlight problem-solving and potential uses to keep them hooked. Leave them curious and wanting more with a glimpse of what your product can truly do. It’s all about interactive understanding and engagement!

What is the purpose of the Q&A session at the end of a presentation?

Q&A isn’t just an add-on! It’s a chance to clear confusion, recap key points, and answer burning questions. Wrapping up the discussion, offering deeper dives, and inviting audience participation – it’s the perfect way to seal the deal and connect with your listeners.

What should be included in the main body of a presentation?

Ditch the tangents and deliver on your promises! The main body is where you unpack your points. Organize it clearly, hit each topic with evidence and examples, summarize as you go, and link your ideas. Keep it focused, relevant, and audience-friendly – take notes, stay on track, and make your impact!

How should the introduction of a presentation be structured?

Hook, roadmap, and expectations – that’s your intro! Briefly introduce the topic, explain why it matters and what you’ll cover, and tell the audience how long they’re in for and if they can participate. Set the stage, guide them through, and make them feel comfortable – then dive in!

Why is structuring a presentation important?

Get organized, and get remembered! Structure keeps your audience engaged and learning while boosting your confidence and delivery. It’s a win-win for both the speaker and the listener!

Conclusion: 

To be an effective speaker or presenter, you must master how to start a presentation. Learn the basics and dynamics. 

Earn persuasive skills and grasp how to start a PowerPoint presentation with the steps and tips above to disseminate the information in a free-lingual way effectively. 

I hope you find this helpful; you are free to use these tips for any goals. 

You can try Orai , an AI-powered speech coach that perfectly suits your budget! They provide instant feedback on you to help with your public speaking needs. Start your free trial with Orai today! 

You might also like

How Many Words is a 5-Minute Speech

Good Attention Getters for Speeches with 10+ Examples!

Quick links.

• Presentation Topics

Useful Links

• Start free trial
• The art of public speaking
• improve public speaking
• mastering public speaking
• public speaking coach
• professional speaking
• public speaking classes - Courses
• public speaking anxiety
• © Orai 2023

• SUGGESTED TOPICS
• The Magazine
• Newsletters
• Managing Yourself
• Managing Teams
• Work-life Balance
• The Big Idea
• Data & Visuals
• Reading Lists
• Case Selections
• HBR Learning
• Topic Feeds
• Account Settings
• Email Preferences

What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

• Create Wealth (Investing)
• Entrepreneur Interviews
• Featured Top Posts
• Growing Profits
• Growing Revenues
• Positive State of Mind
• Real Estate Investing
• Selling your Business

How to Create the Perfect Presentation

• September 17, 2021
• 8 minute read

A presentation is something that most people cannot avoid when it comes to their day job, particularly for those working in an office. Whether you enjoy them or not, it’s essential that you do them well, from creating the presentation itself to the delivery of it.

Some presentations will be done in person, whilst others may have to be given over video conference or supplied via email. Whilst the ‘ perfect presentation ’ might not exist, you can get fairly close to it with the right guidance and of course, practice.

If you’ve recently been tasked with creating your first-ever presentation, or you simply want more tips on improving your presentation skills, then read on!

What Is Your Audience Looking for in a Good Presentation?

A recipe for the perfect presentation will include a number of things. It should consist of a good subject matter, fit the audience engaging with it, and should be well organized.

Timing can often be important too because as humans, we can often have a shorter attention span when it comes to sitting down and listening to a presentation.

Statistically, most people tune out of a Powerpoint presentation after just ten minutes . So with that in mind, it’s good to keep track of how long your presentation will take to deliver.

The delivery of your presentation is important too and that’s something you’ll get tips on towards the end of the article.

But first, let’s look at a step-by-step approach to creating the presentation from scratch.

1.  Consider the Objectives or Message of the Presentation.

The first thing to tackle is knowing what you want from the presentation. The type of presentation is important to clarify so that you know its purpose.

There are informative presentations where the objective is to give the listener or reader knowledge of a certain topic or subject matter .

There are persuasive presentations that likely have an objective to persuade the audience to do something, whether it’s a pitch for a client or a call to action of some sort.

You’ve got other types like a tribute presentation or an instructional one. By knowing the type of presentation you’re creating and the message you want to deliver, it can help you get it right.

As you go through the creation of your presentation, make sure to refer back to your objectives or the message you want to get across. That way, you avoid going off on a tangent.

2.  Do Your Research and Know What You’re Talking About.

Research is a necessary step in the process of making a presentation. Gather what information, statistics, and relevant data that you have and identify gaps in your knowledge.

Before you go assembling the presentation, it’s good to have everything you need for it, ready and available.

It becomes very apparent when you’re not entirely aware of what you’re talking about. The last thing you want is to have that anxiety or fear of the unknown.

You can never be too prepared when it comes to knowledge or awareness of the subject you’re talking about.

Chances are, your audience has seen many presentations before. So providing them with an insightful presentation that’s full of useful data is key.

There is such a thing as overpacking your presentation with too much information but it’s better than not having enough of it in volume or in quality.

3.  Structure the Content So It’s Easily Digestible.

The structure is important because, without it, you’re likely going to enable your audience to tune out a lot quicker. It can also make it challenging for you as a presenter or the persons responsible for presenting.

Ideally, the presenter wants to be looking to the audience, more than constantly looking towards the screen.

With that in mind, consider the structure of your content. Try to space out the written text and include images to break up the text where possible.

You may find it useful to look at some presentation templates , especially if you’ve not done many presentations prior to the one you’re creating now.

Think about how much content you’re putting on each page and whether you could spread this across more pages to make it easier to follow along.

A good tip for structuring your content is to look back over each slide and review the ratio of content to see if any need cutting down.

The aim, after all, is to keep your audience engaged from the beginning to the very end.

4.  Use Editing Tools to Better Its Appearance.

Now comes the most important bit – well perhaps second to your content.

The appearance of a presentation is important but you may be asking if it’s possible to make a presentation more exciting to look at. The answer is yes!

Thankfully, we’ve got access to some great editing tools and software the can improve the appearance of your presentation.

Visual elements are important to incorporate as they help capture your audience’s attention and they can draw the eye to various parts of the slideshow where needed. Whether it’s adding images, videos, or interactive elements, a  slideshow maker can enhance the visual appeal of your presentation effortlessly.

There are a couple of platforms worth using when designing the presentation. Depending on your design skills, you may find some of these better to use than others.

The fortunate part about having a variety of digital tools is that you don’t need to be an expert in design to create professional visuals.

Canva is a great platform for those who have basic design skills or nothing whatsoever.

There are thousands of different design templates, effects, and features that can help you create stunning infographics for a brand logo.

Adobe Indesign

For something a little more complex, Adobe Indesign is a good shout. Whilst Canva is used through your online browser or via a mobile app, Adobe Indesign is desktop software.

It can be used to create anything from magazines to newspapers, books, and ebooks. But most importantly, it can create stunning presentations.

5.  Check It over and Get It Reviewed by Others.

Last but not least, when you’ve created your presentation and you feel it’s ready to see the light of day, show it to someone you trust.

Preferably, you want someone who has the experience in giving presentations or perhaps has professional knowledge of what you’re presenting.

An extra pair of eyes can be good to have on the presentation so that they can flag up any mistakes or problem areas that need addressing.

This is the point at which you’ll want to make any last-minute adjustments so that it’s near to perfection.

Tips for Giving the Presentation on the Day

On the day of the presentation, you’ll likely have sweaty palms and a dry mouth but preparation is key in order to help get you through it. Here are some useful tips that you might find helpful.

Prepare the Night Before

A good night’s sleep can be good to get the day before a presentation. You also want to prepare the night before.

Check that the presentation works as it should do and that you’ve done a quick run-through of the presentation whether it be in front of someone or just to yourself.

A bit of light preparation the night before is likely to help with the nerves.

Organize Yourself Prior to Presenting

Before your presentation starts, if possible, double-check everything works and that you’ve got yourself set up correctly.

A glass of water will likely be welcomed by your future self when it comes to starting the presentation.

Just like preparing oneself, getting organized before presenting is going to help you keep calm and collected.

Be Passionate

Presenters can have a habit of sticking to one monotone voice throughout a presentation.

However, it’s important to try and be as passionate as you can when talking. By adding slight inflections to your voice, it can instantly improve the delivery of what you’re saying.

Try to be more conscious of how you’re speaking and to stop yourself from sounding bored. Listen to yourself speaking when preparing the night before.

Make Time for Questions

A lot of the presentations you give are likely to be you or the presenter in question, talking for the majority of the time.

However, one way to keep your audience engaged is by having question time in the end or even throughout the presentation. 

This can encourage conversation and make it a more collaborative experience , particularly when giving the presentation in person.

Remember That the Perfect Presentation Comes with Practice

In order to improve on a skill or talent, it’s always good to practice. Presentations are a common feature in many job roles and so it’s useful to continue practicing with every presentation you create and deliver.

Make note of what works and what doesn’t and in time, your efforts will pay off in more ways than one.

Author Bio : Natalie Redman ( LinkedIn )

Email – [email protected]

Freelance writer for many clients across multiple industries. Natalie has two years of copywriting experience. Natalie has a wide range of experience copywriting web pages for businesses across many industries. She’s also an owner of two blog websites and a Youtube content creator.

_________________________________________________________________________  

Some other articles you might find of interest:

Understand how you can maximize your time to grow your business:.

Time Is Money And Your Most Valuable Resource. Use it Wisely to Build Your Business

https://www.thekickassentrepreneur.com/time-is-money

Looking for effective ways to drive and increase traffic to your startup website?

SEO Traffic Guide To Boost Your Blog Rankings

https://www.thekickassentrepreneur.com/guide-to-boost-your-blog-rankings/

3 Top Reasons Why Startups Fail and How Not to Become a Victim

https://www.thekickassentrepreneur.com/3-top-reasons-why-startups-fail-and-how-not-to-become-a-victim/

Thank you for your interest in THE KICKASS ENTREPRENEUR'S GUIDE TO INVESTING. Three Simple Steps to Build Massive Wealth with your Business's Profits. Please check your email to confirm the book download. Form: 400529

There was an error submitting your subscription. Please try again.

Related Posts:

• How to Create a Business Plan Presentation
• Business Advice: How to Impress Clients during a Presentation
• How to Perfect the Work-Life Balance
• Why is it Important for Businessmen to Know How to Write a Perfect Email
• How To Choose The Perfect WordPress Theme For Your Blog
• Planning The Perfect Corporate Event For Your Company

Simple Ways to Grow Your School’s Donor Base

Net worth vs liquid net worth: calculation and difference.

• September 20, 2021
• Vaughn Torralba

You May Also Like

The essential guide for car wash.

• April 4, 2024

How Does a Wrongful Death Impact Families Financially and Emotionally?

• April 3, 2024

How Water Vending Machines are Revolutionizing Access to Clean Water

• March 28, 2024

The Importance of Recognizing and Ranking Stakeholders in Project Management

• March 25, 2024

The Most Challenging Online Games

• March 21, 2024

How to recognize fraud in online gaming apps?

• March 20, 2024

Gaming for Gain: Unveiling the Potential of Online Casinos

• March 16, 2024

Vikings, Leprechauns, and Superheroes: What Casino Themes Are the Most Popular Nowadays?

• March 13, 2024

CHECK OUT MY BLOG, AND SUBSCRIBE

Input your search keywords and press Enter.

Kellogg School of Management at Northwestern University

Careers Marketing Leadership Sep 6, 2018

4 key steps to preparing for a business presentation, don’t let a lack of prep work sabotage your great ideas..

Timothy Calkins

Yevgenia Nayberg

Being able to effectively present ideas to others is a crucial skill in many careers. But too often, honing the ability to stand in front of colleagues and deliver recommendations gets neglected in the shuffle of other more pressing priorities.

Yet struggling to get your ideas across can shake others’ faith in your abilities. That loss of confidence can quickly reduce your chances of advancement and long-term success, says Tim Calkins , a clinical professor of marketing at the Kellogg School who spent years as a brand manager for Kraft Foods and now serves as a consultant.

“You can be the smartest person in the room,” Calkins says, “but if you can’t put together a good business presentation, you’re going to be frustrated because the senior people will think very highly of the person with the nice presentation, even when they might not have great ideas.”

“It’s not a TED Talk,” he says. “It’s not like doing a speech at a wedding. A business presentation is a really unique event.”

Calkins, the author of the forthcoming book How to Wash a Chicken: Mastering the Business Presentation , offers four recommendations that can help you prepare and present with confidence (for those curious, the book’s title refers to the first presentation Calkins ever gave, as an eight year old boy at a 4-H fair).

Dedicate Time to Prepare

Preparation should start the moment the presentation is scheduled, Calkins says. And by preparation, he may not mean quite what you think.

“A lot of people worry about delivery, their breathing and how they move around the room,” Calkins says. “You should really spend your time ahead of the meeting thinking about your audience, developing a clear recommendation, and finding a clear and logical story.”

Specifically, Calkins stresses the importance of gathering information, drafting the presentation, and allowing plenty of time to incorporate feedback from stakeholders.

Calkins recalls a time at Kraft when he was preparing for a big presentation. He knew that the company needed to shift its strategy with regard to its line of barbecue sauces. After iterating with his team for weeks, the team delivered a strategic recommendation to cut back on promotions and improve the product’s quality. Taking these actions would cause an initial loss, but would lead to later growth. Though the strategy was somewhat risky, it was approved.

The “polish” on the speech Calkins gave to senior leadership—his presence in the front of the room, the authority in his voice—was nearly beside the point.

“The presentation was so logical and clear that we could have sent anyone on the team to present it,” Calkins says. “Heck, we could’ve sent the summer intern up there. The recommendation was just that tight.”

Figure Out Your Story

Calkins is often amazed by how many people deliver presentations with little sense of the narrative they want to convey.

“People often start writing and constructing pages before they know the story,” he says. “That’s a disastrous approach because what you end up with is a lot of data, but you don’t end up with a story, a narrative flow that makes sense.”

Calkins suggests that presenters look to their objective—the recommendation—to determine the key points they can deploy to support that objective. From there, framing the presentation is as simple as determining what information to include in its beginning, middle, and end.

“We’re swimming in a world with so much information. We spend our time thinking about analytics, big data, and all these wonderful things we can do. But people cannot understand a page of numbers very well.” 

Calkins recommends starting with the company’s status quo along with a quick backstory on how it came to be. “If your audience doesn’t know much about your business, then a bit of history might be useful to provide some perspective on the situation,” he writes.

You can move from there into your key points, with data backing up each statement. Once you have established those key points, it is critical to ask yourself how each of those statements clearly relates to the other points—and how it ladders up to the recommendation itself.

“What you’re trying to find is a story that you tell page by page, one point to the next point,” Calkins says.

Make Sure Your Data Serve Your Story

Just as there should be data to back up each of your main points, there should be a main point to each piece of data.

While data are key to building a reasoned, supported argument, you have to be judicious—more is not always better. A deluge of data can muddy a presentation’s flow and frustrate your audience to the point where they tune you out to check their email.

“We’re swimming in a world with so much information,” he says. “We spend our time thinking about analytics, big data, and all these wonderful things we can do. But people cannot understand a page of numbers very well.”

Rather than using every bit of information at your disposal, Calkins recommends whittling that data down to the elements that provide the most compelling support for your points—and which allow you to move on to the next part of your narrative.

Remember, too, that not every piece of data is equally credible. Analysis from a trusted provider will carry more weight. “Only use support points that you understand and trust,” recommends Calkins. “You don’t want people to question your sources.”

Keep Your Language Simple and Relatable

We all want to sound smart—or would that be “ erudite ” ? —when we speak. This signals to others that our opinions are sound and our recommendations are well reasoned. But it turns out that the key to gaining people’s support for an idea rests on quite the opposite track.

“One of the things that happens when people present is they try to use all these fancy words because, in theory, it makes them look smart,” he says. “But it’s totally opposite.”

Studies have shown that reaching for big words tends to make texts unnecessarily complex, when simpler versions are more understandable and digestible. They also make the author of the simpler version seem more intelligent than their more loquacious counterparts.

“The simpler you make it, the smaller the words, the more compelling it is,” Calkins says. “And that’s the heart of any presentation. If it feels simple and easy and logical, people are going to understand it and they’re going to accept it and they’re going to approve it.”

Clinical Professor of Marketing

About the Writer Glenn Jeffers is a writer based in Los Angeles.

11.4 The Business Plan

Learning objectives.

By the end of this section, you will be able to:

• Describe the different purposes of a business plan
• Describe and develop the components of a brief business plan
• Describe and develop the components of a full business plan

Unlike the brief or lean formats introduced so far, the business plan is a formal document used for the long-range planning of a company’s operation. It typically includes background information, financial information, and a summary of the business. Investors nearly always request a formal business plan because it is an integral part of their evaluation of whether to invest in a company. Although nothing in business is permanent, a business plan typically has components that are more “set in stone” than a business model canvas , which is more commonly used as a first step in the planning process and throughout the early stages of a nascent business. A business plan is likely to describe the business and industry, market strategies, sales potential, and competitive analysis, as well as the company’s long-term goals and objectives. An in-depth formal business plan would follow at later stages after various iterations to business model canvases. The business plan usually projects financial data over a three-year period and is typically required by banks or other investors to secure funding. The business plan is a roadmap for the company to follow over multiple years.

Some entrepreneurs prefer to use the canvas process instead of the business plan, whereas others use a shorter version of the business plan, submitting it to investors after several iterations. There are also entrepreneurs who use the business plan earlier in the entrepreneurial process, either preceding or concurrently with a canvas. For instance, Chris Guillebeau has a one-page business plan template in his book The $100 Startup . 48 His version is basically an extension of a napkin sketch without the detail of a full business plan. As you progress, you can also consider a brief business plan (about two pages)—if you want to support a rapid business launch—and/or a standard business plan.

As with many aspects of entrepreneurship, there are no clear hard and fast rules to achieving entrepreneurial success. You may encounter different people who want different things (canvas, summary, full business plan), and you also have flexibility in following whatever tool works best for you. Like the canvas, the various versions of the business plan are tools that will aid you in your entrepreneurial endeavor.

Business Plan Overview

Most business plans have several distinct sections ( Figure 11.16 ). The business plan can range from a few pages to twenty-five pages or more, depending on the purpose and the intended audience. For our discussion, we’ll describe a brief business plan and a standard business plan. If you are able to successfully design a business model canvas, then you will have the structure for developing a clear business plan that you can submit for financial consideration.

Both types of business plans aim at providing a picture and roadmap to follow from conception to creation. If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept.

The full business plan is aimed at executing the vision concept, dealing with the proverbial devil in the details. Developing a full business plan will assist those of you who need a more detailed and structured roadmap, or those of you with little to no background in business. The business planning process includes the business model, a feasibility analysis, and a full business plan, which we will discuss later in this section. Next, we explore how a business plan can meet several different needs.

Purposes of a Business Plan

A business plan can serve many different purposes—some internal, others external. As we discussed previously, you can use a business plan as an internal early planning device, an extension of a napkin sketch, and as a follow-up to one of the canvas tools. A business plan can be an organizational roadmap , that is, an internal planning tool and working plan that you can apply to your business in order to reach your desired goals over the course of several years. The business plan should be written by the owners of the venture, since it forces a firsthand examination of the business operations and allows them to focus on areas that need improvement.

Refer to the business venture throughout the document. Generally speaking, a business plan should not be written in the first person.

A major external purpose for the business plan is as an investment tool that outlines financial projections, becoming a document designed to attract investors. In many instances, a business plan can complement a formal investor’s pitch. In this context, the business plan is a presentation plan, intended for an outside audience that may or may not be familiar with your industry, your business, and your competitors.

You can also use your business plan as a contingency plan by outlining some “what-if” scenarios and exploring how you might respond if these scenarios unfold. Pretty Young Professional launched in November 2010 as an online resource to guide an emerging generation of female leaders. The site focused on recent female college graduates and current students searching for professional roles and those in their first professional roles. It was founded by four friends who were coworkers at the global consultancy firm McKinsey. But after positions and equity were decided among them, fundamental differences of opinion about the direction of the business emerged between two factions, according to the cofounder and former CEO Kathryn Minshew . “I think, naively, we assumed that if we kicked the can down the road on some of those things, we’d be able to sort them out,” Minshew said. Minshew went on to found a different professional site, The Muse , and took much of the editorial team of Pretty Young Professional with her. 49 Whereas greater planning potentially could have prevented the early demise of Pretty Young Professional, a change in planning led to overnight success for Joshua Esnard and The Cut Buddy team. Esnard invented and patented the plastic hair template that he was selling online out of his Fort Lauderdale garage while working a full-time job at Broward College and running a side business. Esnard had hundreds of boxes of Cut Buddies sitting in his home when he changed his marketing plan to enlist companies specializing in making videos go viral. It worked so well that a promotional video for the product garnered 8 million views in hours. The Cut Buddy sold over 4,000 products in a few hours when Esnard only had hundreds remaining. Demand greatly exceeded his supply, so Esnard had to scramble to increase manufacturing and offered customers two-for-one deals to make up for delays. This led to selling 55,000 units, generating $700,000 in sales in 2017. 50 After appearing on Shark Tank and landing a deal with Daymond John that gave the “shark” a 20-percent equity stake in return for $300,000, The Cut Buddy has added new distribution channels to include retail sales along with online commerce. Changing one aspect of a business plan—the marketing plan—yielded success for The Cut Buddy.

Link to Learning

Watch this video of Cut Buddy’s founder, Joshua Esnard, telling his company’s story to learn more.

If you opt for the brief business plan, you will focus primarily on articulating a big-picture overview of your business concept. This version is used to interest potential investors, employees, and other stakeholders, and will include a financial summary “box,” but it must have a disclaimer, and the founder/entrepreneur may need to have the people who receive it sign a nondisclosure agreement (NDA) . The full business plan is aimed at executing the vision concept, providing supporting details, and would be required by financial institutions and others as they formally become stakeholders in the venture. Both are aimed at providing a picture and roadmap to go from conception to creation.

Types of Business Plans

The brief business plan is similar to an extended executive summary from the full business plan. This concise document provides a broad overview of your entrepreneurial concept, your team members, how and why you will execute on your plans, and why you are the ones to do so. You can think of a brief business plan as a scene setter or—since we began this chapter with a film reference—as a trailer to the full movie. The brief business plan is the commercial equivalent to a trailer for Field of Dreams , whereas the full plan is the full-length movie equivalent.

Brief Business Plan or Executive Summary

As the name implies, the brief business plan or executive summary summarizes key elements of the entire business plan, such as the business concept, financial features, and current business position. The executive summary version of the business plan is your opportunity to broadly articulate the overall concept and vision of the company for yourself, for prospective investors, and for current and future employees.

A typical executive summary is generally no longer than a page, but because the brief business plan is essentially an extended executive summary, the executive summary section is vital. This is the “ask” to an investor. You should begin by clearly stating what you are asking for in the summary.

In the business concept phase, you’ll describe the business, its product, and its markets. Describe the customer segment it serves and why your company will hold a competitive advantage. This section may align roughly with the customer segments and value-proposition segments of a canvas.

Next, highlight the important financial features, including sales, profits, cash flows, and return on investment. Like the financial portion of a feasibility analysis, the financial analysis component of a business plan may typically include items like a twelve-month profit and loss projection, a three- or four-year profit and loss projection, a cash-flow projection, a projected balance sheet, and a breakeven calculation. You can explore a feasibility study and financial projections in more depth in the formal business plan. Here, you want to focus on the big picture of your numbers and what they mean.

The current business position section can furnish relevant information about you and your team members and the company at large. This is your opportunity to tell the story of how you formed the company, to describe its legal status (form of operation), and to list the principal players. In one part of the extended executive summary, you can cover your reasons for starting the business: Here is an opportunity to clearly define the needs you think you can meet and perhaps get into the pains and gains of customers. You also can provide a summary of the overall strategic direction in which you intend to take the company. Describe the company’s mission, vision, goals and objectives, overall business model, and value proposition.

Rice University’s Student Business Plan Competition, one of the largest and overall best-regarded graduate school business-plan competitions (see Telling Your Entrepreneurial Story and Pitching the Idea ), requires an executive summary of up to five pages to apply. 51 , 52 Its suggested sections are shown in Table 11.2 .

Are You Ready?

Create a brief business plan.

Fill out a canvas of your choosing for a well-known startup: Uber, Netflix, Dropbox, Etsy, Airbnb, Bird/Lime, Warby Parker, or any of the companies featured throughout this chapter or one of your choice. Then create a brief business plan for that business. See if you can find a version of the company’s actual executive summary, business plan, or canvas. Compare and contrast your vision with what the company has articulated.

• These companies are well established but is there a component of what you charted that you would advise the company to change to ensure future viability?
• Map out a contingency plan for a “what-if” scenario if one key aspect of the company or the environment it operates in were drastically is altered?

Full Business Plan

Even full business plans can vary in length, scale, and scope. Rice University sets a ten-page cap on business plans submitted for the full competition. The IndUS Entrepreneurs , one of the largest global networks of entrepreneurs, also holds business plan competitions for students through its Tie Young Entrepreneurs program. In contrast, business plans submitted for that competition can usually be up to twenty-five pages. These are just two examples. Some components may differ slightly; common elements are typically found in a formal business plan outline. The next section will provide sample components of a full business plan for a fictional business.

Executive Summary

The executive summary should provide an overview of your business with key points and issues. Because the summary is intended to summarize the entire document, it is most helpful to write this section last, even though it comes first in sequence. The writing in this section should be especially concise. Readers should be able to understand your needs and capabilities at first glance. The section should tell the reader what you want and your “ask” should be explicitly stated in the summary.

Describe your business, its product or service, and the intended customers. Explain what will be sold, who it will be sold to, and what competitive advantages the business has. Table 11.3 shows a sample executive summary for the fictional company La Vida Lola.

Business Description

This section describes the industry, your product, and the business and success factors. It should provide a current outlook as well as future trends and developments. You also should address your company’s mission, vision, goals, and objectives. Summarize your overall strategic direction, your reasons for starting the business, a description of your products and services, your business model, and your company’s value proposition. Consider including the Standard Industrial Classification/North American Industry Classification System (SIC/NAICS) code to specify the industry and insure correct identification. The industry extends beyond where the business is located and operates, and should include national and global dynamics. Table 11.4 shows a sample business description for La Vida Lola.

Industry Analysis and Market Strategies

Here you should define your market in terms of size, structure, growth prospects, trends, and sales potential. You’ll want to include your TAM and forecast the SAM . (Both these terms are discussed in Conducting a Feasibility Analysis .) This is a place to address market segmentation strategies by geography, customer attributes, or product orientation. Describe your positioning relative to your competitors’ in terms of pricing, distribution, promotion plan, and sales potential. Table 11.5 shows an example industry analysis and market strategy for La Vida Lola.

Competitive Analysis

The competitive analysis is a statement of the business strategy as it relates to the competition. You want to be able to identify who are your major competitors and assess what are their market shares, markets served, strategies employed, and expected response to entry? You likely want to conduct a classic SWOT analysis (Strengths Weaknesses Opportunities Threats) and complete a competitive-strength grid or competitive matrix. Outline your company’s competitive strengths relative to those of the competition in regard to product, distribution, pricing, promotion, and advertising. What are your company’s competitive advantages and their likely impacts on its success? The key is to construct it properly for the relevant features/benefits (by weight, according to customers) and how the startup compares to incumbents. The competitive matrix should show clearly how and why the startup has a clear (if not currently measurable) competitive advantage. Some common features in the example include price, benefits, quality, type of features, locations, and distribution/sales. Sample templates are shown in Figure 11.17 and Figure 11.18 . A competitive analysis helps you create a marketing strategy that will identify assets or skills that your competitors are lacking so you can plan to fill those gaps, giving you a distinct competitive advantage. When creating a competitor analysis, it is important to focus on the key features and elements that matter to customers, rather than focusing too heavily on the entrepreneur’s idea and desires.

Operations and Management Plan

In this section, outline how you will manage your company. Describe its organizational structure. Here you can address the form of ownership and, if warranted, include an organizational chart/structure. Highlight the backgrounds, experiences, qualifications, areas of expertise, and roles of members of the management team. This is also the place to mention any other stakeholders, such as a board of directors or advisory board(s), and their relevant relationship to the founder, experience and value to help make the venture successful, and professional service firms providing management support, such as accounting services and legal counsel.

Table 11.6 shows a sample operations and management plan for La Vida Lola.

Marketing Plan

Here you should outline and describe an effective overall marketing strategy for your venture, providing details regarding pricing, promotion, advertising, distribution, media usage, public relations, and a digital presence. Fully describe your sales management plan and the composition of your sales force, along with a comprehensive and detailed budget for the marketing plan. Table 11.7 shows a sample marketing plan for La Vida Lola.

Financial Plan

A financial plan seeks to forecast revenue and expenses; project a financial narrative; and estimate project costs, valuations, and cash flow projections. This section should present an accurate, realistic, and achievable financial plan for your venture (see Entrepreneurial Finance and Accounting for detailed discussions about conducting these projections). Include sales forecasts and income projections, pro forma financial statements ( Building the Entrepreneurial Dream Team , a breakeven analysis, and a capital budget. Identify your possible sources of financing (discussed in Conducting a Feasibility Analysis ). Figure 11.19 shows a template of cash-flow needs for La Vida Lola.

Entrepreneur In Action

Laughing man coffee.

Hugh Jackman ( Figure 11.20 ) may best be known for portraying a comic-book superhero who used his mutant abilities to protect the world from villains. But the Wolverine actor is also working to make the planet a better place for real, not through adamantium claws but through social entrepreneurship.

A love of java jolted Jackman into action in 2009, when he traveled to Ethiopia with a Christian humanitarian group to shoot a documentary about the impact of fair-trade certification on coffee growers there. He decided to launch a business and follow in the footsteps of the late Paul Newman, another famous actor turned philanthropist via food ventures.

Jackman launched Laughing Man Coffee two years later; he sold the line to Keurig in 2015. One Laughing Man Coffee café in New York continues to operate independently, investing its proceeds into charitable programs that support better housing, health, and educational initiatives within fair-trade farming communities. 55 Although the New York location is the only café, the coffee brand is still distributed, with Keurig donating an undisclosed portion of Laughing Man proceeds to those causes (whereas Jackman donates all his profits). The company initially donated its profits to World Vision, the Christian humanitarian group Jackman accompanied in 2009. In 2017, it created the Laughing Man Foundation to be more active with its money management and distribution.

• You be the entrepreneur. If you were Jackman, would you have sold the company to Keurig? Why or why not?
• Would you have started the Laughing Man Foundation?
• What else can Jackman do to aid fair-trade practices for coffee growers?

What Can You Do?

Textbooks for change.

Founded in 2014, Textbooks for Change uses a cross-compensation model, in which one customer segment pays for a product or service, and the profit from that revenue is used to provide the same product or service to another, underserved segment. Textbooks for Change partners with student organizations to collect used college textbooks, some of which are re-sold while others are donated to students in need at underserved universities across the globe. The organization has reused or recycled 250,000 textbooks, providing 220,000 students with access through seven campus partners in East Africa. This B-corp social enterprise tackles a problem and offers a solution that is directly relevant to college students like yourself. Have you observed a problem on your college campus or other campuses that is not being served properly? Could it result in a social enterprise?

Work It Out

Franchisee set out.

A franchisee of East Coast Wings, a chain with dozens of restaurants in the United States, has decided to part ways with the chain. The new store will feature the same basic sports-bar-and-restaurant concept and serve the same basic foods: chicken wings, burgers, sandwiches, and the like. The new restaurant can’t rely on the same distributors and suppliers. A new business plan is needed.

• What steps should the new restaurant take to create a new business plan?
• Should it attempt to serve the same customers? Why or why not?

This New York Times video, “An Unlikely Business Plan,” describes entrepreneurial resurgence in Detroit, Michigan.

• 48 Chris Guillebeau. The $100 Startup: Reinvent the Way You Make a Living, Do What You Love, and Create a New Future . New York: Crown Business/Random House, 2012.
• 49 Jonathan Chan. “What These 4 Startup Case Studies Can Teach You about Failure.” Foundr.com . July 12, 2015. https://foundr.com/4-startup-case-studies-failure/
• 50 Amy Feldman. “Inventor of the Cut Buddy Paid YouTubers to Spark Sales. He Wasn’t Ready for a Video to Go Viral.” Forbes. February 15, 2017. https://www.forbes.com/sites/forbestreptalks/2017/02/15/inventor-of-the-cut-buddy-paid-youtubers-to-spark-sales-he-wasnt-ready-for-a-video-to-go-viral/#3eb540ce798a
• 51 Jennifer Post. “National Business Plan Competitions for Entrepreneurs.” Business News Daily . August 30, 2018. https://www.businessnewsdaily.com/6902-business-plan-competitions-entrepreneurs.html
• 52 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition . March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf
• 53 “Rice Business Plan Competition, Eligibility Criteria and How to Apply.” Rice Business Plan Competition. March 2020. https://rbpc.rice.edu/sites/g/files/bxs806/f/2020%20RBPC%20Eligibility%20Criteria%20and%20How%20to%20Apply_23Oct19.pdf; Based on 2019 RBPC Competition Rules and Format April 4–6, 2019. https://rbpc.rice.edu/sites/g/files/bxs806/f/2019-RBPC-Competition-Rules%20-Format.pdf
• 54 Foodstart. http://foodstart.com
• 55 “Hugh Jackman Journey to Starting a Social Enterprise Coffee Company.” Giving Compass. April 8, 2018. https://givingcompass.org/article/hugh-jackman-journey-to-starting-a-social-enterprise-coffee-company/

As an Amazon Associate we earn from qualifying purchases.

This book may not be used in the training of large language models or otherwise be ingested into large language models or generative AI offerings without OpenStax's permission.

Want to cite, share, or modify this book? This book uses the Creative Commons Attribution License and you must attribute OpenStax.

Access for free at https://openstax.org/books/entrepreneurship/pages/1-introduction

• Authors: Michael Laverty, Chris Littel
• Publisher/website: OpenStax
• Book title: Entrepreneurship
• Publication date: Jan 16, 2020
• Location: Houston, Texas
• Book URL: https://openstax.org/books/entrepreneurship/pages/1-introduction
• Section URL: https://openstax.org/books/entrepreneurship/pages/11-4-the-business-plan

© Jan 4, 2024 OpenStax. Textbook content produced by OpenStax is licensed under a Creative Commons Attribution License . The OpenStax name, OpenStax logo, OpenStax book covers, OpenStax CNX name, and OpenStax CNX logo are not subject to the Creative Commons license and may not be reproduced without the prior and express written consent of Rice University.

• Starting Up
• Growing a Business
• Inspiration
• For Subscribers
• Write for Entrepreneur
• Entrepreneur Store
• United States
• Asia Pacific
• Middle East
• South Africa

Copyright © 2024 Entrepreneur Media, LLC All rights reserved. Entrepreneur® and its related marks are registered trademarks of Entrepreneur Media LLC

Own The Stage: Here's Why Your Presentation Should Be Built Around One Big Idea Build your presentation around one –and only one– big idea. That's the enduring lesson from Silicon Valley presentation guru Nancy Duarte.

By Richard Dean • Apr 17, 2019

Opinions expressed by Entrepreneur contributors are their own.

You're reading Entrepreneur Middle East, an international franchise of Entrepreneur Media.

Build your presentation around one –and only one– big idea. That's the enduring lesson from Silicon Valley presentation guru Nancy Duarte . "Your primary filter should be what I call your big idea: the one key message you must communicate," she says. "Everything in your presentation should support that message."

Nancy Duarte is Silicon Valley's most celebrated presentation expert, having made her name creating the slideshow for Al Gore's climate change talks and subsequent movie An Inconvenient Truth . She's written several best-selling books on presentation design, including Slide:ology and The Harvard Business Review Guide to Persuasive Presentations .

Sure, you may organize your material into longer lists such as "three rules" or "seven habits." But these should all support just one big idea- the North Star that guides everything in your presentation.

A great example is An Inconvenient Truth by Al Gore . Before Duarte and her team got involved, Al Gore had been giving presentations on climate change for years without making much of a splash. The Duarte slideshow changed everything, forming the backbone of the Oscar-winning movie that propelled Gore to the 2007 Nobel Peace Prize.

It's a multimedia powerhouse of a presentation with more than 250 slides including video, images, charts and music, not to mention Gore's speech, which is full of personal stories and self-deprecating humor. There are so many moving parts– and they're all built around one big idea.

Here's how Al Gore describes his big idea in one sentence: "Global warming is real, manmade, and its effects will be cataclysmic if we don't act now." Every slide he shows, and every word he says, supports this message.

(Remember this: your big idea won't necessarily be your snappy headline. Take Al Gore: his big idea is 17 words long, while his movie title is just three words. That's OK.)

Duarte insists that this advice is equally valid for the kind of humdrum presentations people give to managers , clients and staff every day, not just world-changing Oscar winners. When a colleague asks you what your presentation is about, don't reply with: "Cost-cutting update." That's a generic topic, not a big idea. Be specific and tell them your big idea: "The new strategy will reduce costs by 20%, which means bigger bonuses for everyone."

THREE STEPS TO ONE BIG IDEA

Duarte has a simple formula for creating a big idea (there's a one-page guide on her company's website www.duarte.com). Here's a summary:

> State your unique point of view

> State what's at stake for people who do –or do not– adopt your point of view

> Write these elements in a complete sentence

Take the title of this chapter, which I wrote using Duarte's formula. Let's break it down into the three steps.

"Build presentations around One Big Idea…" This states the unique point of view. It's very specific, and it tells you what to do. You can agree or disagree, but you know where the speaker stands . Most people would go with a vague, passive topic such as: "Choosing a subject for your presentation." Safe, but bland, passive, and sitting on the fence. Always get off the fence.

"…to give them razor-sharp focus." This states what's at stake for the audience, in this case for people who do adopt the point of view. This is a positive approach focusing on a benefit.

"Build presentations around One Big Idea to give them razor-sharp focus." This takes elements 1 and 2, and weaves them into a complete sentence. Finally, look at Al Gore's big idea from An Inconvenient Truth . Can you spot the three Duarte steps? "Global warming is real, man-made, and its effects will be cataclysmic if we don't act now."

Do the same for the cost-cutting presentation. "The new strategy will reduce costs by 20%, which means bigger bonuses for everyone."

The key takeaway: no matter how complex your presentation, be sure to write down your one big idea in one complete sentence, before you open Powerpoint, Keynote, or Prezi.

This is an edited excerpt from Richard Dean's book, Crowdpleaser: The 100 Greatest Public Speaking Tips of All Time, from Socrates to Steve Jobs . Published by Emerging Markets Leadership Press, Crowdpleaser brings together, for the first time, 100 classic tips, tricks and hacks on the art and science of public speaking. Spread across 362 beautifully designed pages, packed full of illustrations, infographics, and templates, Crowdpleaser is available in paperback at bookstores and online priced at AED110 (around $30), and as an illustrated e-book.

Related: Infographic: How To Give Better Presentations

Author, Crowdpleaser

Richard Dean is a journalist, broadcaster, and public speaker. Based in Dubai, he’s best known as host of The Business Breakfast radio show on Dubai Eye 103.8FM.

Previously, he worked for The Economist , Reuters , Financial Times , and Bloomberg . He’s known by colleagues as “The Three Degrees” for his BA in History; Graduate Diploma in Economics; and MA in Mass Communication. For two years, he taught journalism at Middlesex University Dubai.

Richard’s first book, Sink or Swim , analyzed the real estate crash that hit Dubai in the late 2000s. Crowdpleaser is his second.

Richard talks at around 50 events a year as professional public speaker, with credits including tech giants IBM and Facebook, banks HSBC and Emirates NBD, as well as his 2016 TEDx Talk.

A design junkie, Richard is co-founder (with his architect wife Pallavi) of award-winning interior design firm Roar . They live in Dubai with their two sons and two pugs.

Most Popular Red Arrow

4 ways to build a strong online brand (despite the chaos of the internet).

Building trust and influence in a digital world is an ongoing process, and embracing these trends will help you navigate the ever-changing landscape of personal branding.

This Once Single Mom Had Negative $1,500 in Her Bank Account Before She Started a Lucrative Side Hustle — and Earned $100,000 Within 1 Year

Dixie Bagley did a friend a favor — and it turned into a high-paying business opportunity.

Zillow Co-Founder Shares a 'Misunderstood' Truth About Starting, Funding and Selling Your Company

Now that he runs a venture fund himself, Spencer Rascoff is sitting on the other side of the table, and he sees what founders get wrong when pitching investors.

Walgreens Boots Alliance Gets Bill for $2.7 Billion From the IRS After Tax Audit

'Tis the (tax) season.

Want to Test Your Business Idea Without Spending Much Money? Use the "Mousetrap" Model

Instead of building products and then learning who wants them, you can test demand before really investing your time and energy.

4 Steps to Grow to 1 Million Followers on TikTok

With daily work and consistency, you can build an audience in less than 24 months.

Successfully copied link