brand kit presentation

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10 Brand Kit Examples Plus Tips and Tools

After spending hours on market research, you’re ready to launch your business.

But first, you need to have a brand kit.

Without a good brand kit, it will be almost impossible to make a name for yourself.

Your brand can help you stand out and get people to associate your logo, fonts, and colors with your business.

This guide highlights the best brand kit examples we can find out there, plus some tips and best practices when setting up your brand kit.

Table of contents

What Is a Brand Kit and Why Your Brand Needs One

What brand assets should be included in your kit, do you really need to create a brand kit, 10 brand kit examples to help you design your brand guidelines, quick list of things to consider when you start creating your brand kit.

A brand identity kit contains information about the visuals you use to distinguish your brand identity through brand guidelines . These include branding elements such as:

You can use your own brand kit to outline brand guidelines for your marketing team . That way, you’ll ensure that all the content you’re putting out there has consistent branding. 

If you don’t know where to start, you can look at brand kit examples (more on this below) for some inspiration.

Once you have a kit, you can store all your brand assets digitally and distribute it to your team. Everyone will be able to use the same branding materials.

Brand kits can exist digitally, such as on a website or as a PDF. However, you can also print them out to quickly review the brand elements without going online.

Piktochart Visual is a design tool that allows you to do both. Try it for free .

To create a brand kit, you should include the following assets to create your brand’s visual identity:

• Company logo
• Brand assets
• Color scheme palette
• Contact information

One of the most important visual assets to include is your company logo . You can create small and large logos for profile pictures or watermarks.

A wordmark is also essential to help get your company name and brand identity out there. Be sure to include your company’s brand assets, which cover your brand values. 

Your brand assets should include visual elements, but it can also contain your writing style. The kit should detail your brand messaging so that all of your text posts sound consistent. 

A good brand kit will also include other visual assets, such as imagery and a color palette that distinguishes your brand .

If you have templates to use for visual content , you should also include those. This helps keep brand consistency throughout your social media graphics and other visual design elements.

Next, you’ll want to include your color scheme and palette (for more guidance on brand fonts and colors, check out this resource ).

If possible, include the color hex codes so that you can use the exact shade each time. It also makes sense to add standard or custom font styles and any other typefaces or typography .

Finally, you should include your contact information so people can reach out to you if they have questions about your brand kit.

An initial brand kit can help ensure consistent brand identity as your business grows, which is one of the moving elements of branding equity (even if you expand to multiple brand kits).

If you want to build out your marketing team and hire people to create social media posts or other marketing materials, all you need to do is give them your brand kit. 

Brand kits help:

• Keep your brand’s visual identity and content consistent. Consistency can show your customers and clients that you know what you’re doing.
• Differentiate yourself from competitors. For example, you can use custom fonts and colors that evoke the emotions or feelings you want customers to associate with your brand voice.
• Build and maintain trust around your brand message.
• Make your content look more professional.
• Improve your brand recognition.

Before creating your brand guidelines, it helps to look at some examples to give you an idea of what works well.

Looking at kits, in general, can help you understand the psychology behind brand kits.

If you look at businesses similar to yours, you can find inspiration to create multiple brand kits. Then, you can figure out what elements to include when developing your brand kit.

If you watch movies or shows on Hulu, you know the bright green and black combination.

Their branding kit covers over 100 pages on Hulu branding and design principles. The kit goes into detail regarding trademarks, important visual elements, colors, and typography. 

The streaming service likes to offer a clear and efficient browsing experience, and Hulu includes these details in the product design section. 

Like many brand kits, this one includes various logos and iconography. There’s also a section on the tone of voice for marketers. 

Finally, their brand kit features a campaigns section, including culture campaigns. 

Another streaming service with a fantastic brand kit is Netflix . 

One of the highlights of their branding kit is how to use their logo and its variations. 

For example, they talk about space around the logo and wordmark, including examples of what not to do when using the logo. Netflix aims for simplicity and contrast so that you can see the logo even when using different background colors.

3. Impossible Foods

Impossible Foods has quickly made a name for itself in the world of fake meat. The company effectively conveys its brand personality through their media kit page  that details the various brand elements on its website, as well as showcasing its commitment to sustainability and innovation.

This page starts with an explanation of the company’s mission: help with food sustainability. After a section on news releases, the company jumps into images that you can download when promoting the company.

Next, you’ll come across a section with their logo that you can download or view. The logo is a wordmark, and it features a trademark symbol. You can even view and download videos that Impossible Foods has approved for marketing materials.

You’ll also find the brand’s contact information, specifically for PR requests. This makes it easy for journalists to ask more specific questions about the brand.

4. Herban Kitchen

Another brand with an impressive brand kit is Herban Kitchen. The kit is an online book or magazine that you can view.

First, the kit explains the brand mantra and experience. This section also features the different logos and typefaces that the company uses. There’s an overall style guide to follow regarding colors, and secondary colors, including hex codes.

Their brand style guide also explains when and how to use the logo designs. You can view the logo in different colors as well.

Unlike some brands, Herban Kitchen has brick-and-mortar locations. For this reason, they also include details about the store floor plan and spacing. It helps the brand feel more cohesive when people visit the various stores.

Their brand kit also has a section about advertising, where you can learn about the style of their print ads, social media ads , and other quickly recognizable business marketing formats.

Yelp gives its brand kit an excellent, on-brand name:  Cookbook . The brand kit is similar to a cookbook, including ingredients and recipes. 

It includes details on how to use company colors and fonts. You can see this brand kit in action when viewing Yelp. Their brand colors, red and blue, go well together, and their fonts are easy to read. 

The recipes and entrees are also a delight, covering scalable components from alerts to ratings to buttons.

Yelp also outlines its design principles in its brand kit. The company explains that they’re aiming for a product that is easy to navigate and helpful to website users. 

6. Love to Ride

While it’s not as popular as some brands, Love to Ride has a fantastic  brand kit . As you can see in their kit, you’ll realize how Love to Ride successfully brands itself as a fun, creative company run by an equally fun team. 

Like many other kits, this one starts with the company’s mission statement: to get more people to love cycling and build a community around it. 

This company uses a variety of colors to help draw people to its brand. Along with the story behind its color palette, Love to Ride shares what colors to use and how to use them.

Meanwhile, the typography section shares how to use different typefaces and fonts. There’s also a section on illustrations that covers how to use icons and images.

After going through all of the elements, this brand kit explains how to put everything together. The section details how to use branding on marketing materials. 

Medium prides itself on providing beautiful, easy-to-use reading and writing experiences. As you use the platform, you’ll see its brand kit in action. 

If you want to use this company as an example, make sure to view their  updated brand kit . The old kit is still out there, so you can view both to understand why Medium rebranded.

This kit explains the difference between their logo, wordmark, and symbol. As with other brands, Medium explains how much space to leave around the logo.

Medium also explains how to use the symbol by itself. Usage guidelines are the same for the various brand elements. The company also shares how to use white or black text on colored backgrounds.

Shopify’s brand kit  goes into detail on how to correctly use its brand. 

For example, you can see how the company uses its primary logo with a white or black background. The eCommerce company understands that color isn’t always available, so it has monotone logos that you can use and explains when to use them.

You can also see how Shopify uses clear space around the logo and wordmark. There’s even an explanation of how to use the logo for digital and print. 

As with Netflix, Shopify also covers how you shouldn’t use the logo and wordmark. The company then explains its trademark usage guidelines. 

You don’t need to know all of these details when using Shopify’s brand kit for inspiration, but it can help you decide if you should include them in your kit.

9. I Love New York

Even if you have a relatively simple brand, you should still design a brand kit, like the I Love New York company.  Even with its clean (and well-recognized) design, the company still has a brand kit.

The kit starts with an overview of the brand’s history and mission. You’ll also learn about their brand pyramid, including brand characters and brand equity .

As you browse this brand kit example, you’ll see their tone of voice, typefaces, and various iterations of their famous logo. There’s also information on how you shouldn’t use their logo.

NASA needs to maintain a consistent, professional presence as a government agency. The   Graphics Standards Manual  explains how to do just that.

Unfortunately, the manual does cost money, but it’s worth getting if you want to learn more about how agencies use branding. 

This kit contains over 200 pages of information on how NASA brands itself. It includes essays and scans of the original manual, including slide presentations. The manual also shows various branding guidelines, even for the space shuttles. 

NASA’s branding is easily recognizable, so it may be worth getting the manual.  

Now that you have enough inspiration to take on your brand kit project, consider the following:

• Your brand identity
• The story of your brand
• Your target audience
• The brand kit of your competitors
• Available design tools
• Hiring a branding specialist

First, you should determine your brand identity . Think about your target market and how your branding can help attract the right people.

As you get to know your ideal audience, you can learn what makes them tick. That way, you’ll be able to select the best colors, fonts, and other design elements.

If you don’t know where to start, look at your competitors. Consider what colors and fonts they use and if that branding is successful. While you don’t want to copy your competition, you can use them to get ideas.

It may also help to create a brand story for your company. Maybe you have a special mission or cause that you care about. You can include this in your brand kit.

Time to create your brand kit

When you’re ready to put your brand kit together, Piktochart Visual is the perfect tool to help you present your brand kit to the world.

If you still need more help, you can hire a branding specialist or designer. They will have plenty of design knowledge to help you create a cohesive brand kit. Afterward, you can continuously refine it as your brand grows.

With Piktochart, you can share your brand kit through different formats: presentations , infographics , posters , brochures , and more. Try it for free .

Darya Jandossova Troncoso is a photographer, artist, and writer working on her first novel and managing a digital marketing blog – MarketSplash. In her spare time, she enjoys spending time with her family, cooking, creating art, and learning everything there is to know about digital marketing

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Do you want to be part of these success stories, join more than 11 million who already use piktochart to craft visual stories that stick..

How to Build a Brand Kit: A Comprehensive Guide with Examples

Table of Contents

What is a brand kit, why do you need a brand kit, difference between brand kit and brand style guide, what is included in a brand kit, brand kit examples, how to build a brand kit, how to build a brand kit with dochipo.

Your brand is the face of your business, and a lot depends on the face value. A consumer’s decision to buy a product depends on brand recognition to a large extent. According to Forbes, consistent brand presentation can increase revenue by up to 23% as it helps communicate with your target audience and build trust. 

However, maintaining consistency in branding across various platforms can take time and effort. But you can easily manage that with the help of a brand kit. A brand kit is an excellent tool that is an accessible resource for all the essential brand elements, such as logos, visuals, and color palettes. But, you may ask, “How to build a brand kit.”

This article will elaborate on a brand kit, its purpose, and crucial elements. Also, get a step-by-step guide to building a brand kit from scratch. Moreover, get ready to be inspired by some famous brand kit examples.

A brand kit is a collection of all the visual elements and guidelines that help maintain brand cohesiveness across various platforms. In simple terms, it consists of everything through which one identifies the brand. The brand kits are helpful for new team members, freelancers, and existing colleagues to use exact brand assets like typography, color, logo variants, images, etc. In addition, it is a quick way to get familiar with the brand language and presentation.

Before answering “how to build a brand kit,” let’s learn about the importance of the brand kit for a business or whether you need it. Brand kits save a lot of time that one would spend searching for the exact shade, font, effects, and visual details without referring to it. Also, it helps in making consistent designs in an organized manner, maintaining a smoother workflow. 

The brand assets included in the brand kit help in better representation on the website, graphic designs, emails, social media presence, and marketing documents.

Further, implementing brand assets across various marketing collaterals increases brand awareness. Thus, creating a brand kit to uplift your brand’s identity is one of the most crucial parts of your business.

Many need clarification on brand kits with brand style guides. While both terms are related, they are different. A brand style guide is a document or PDF compiling all the guidelines and visual details of the brand. It helps understand the vision, tone, logo, fonts, typefaces, imagery style, and visual information of the brand image. It is the foundation on which one can build a brand kit. If the brand style guide is a set of instructions, the brand kit is the tool for executing the brand style.

To illustrate, Starbucks ‘ brand style guide depicts every crucial aspect of the brand.

The brand kit includes all the visual assets that help build the brand’s identity. Ideally, a brand revises these assets after a certain period. Let’s have a look at each of them.

A logo represents the face of the brand. It holds a lot of importance as 60% of consumers avoid brands with an unfamiliar or unattractive logo. An eye-catching logo communicates the tone and vision of the brand. But you may ask, “How to design a logo for a company?”. If you don’t want to create a logo from scratch, use DocHipo logo templates . With DocHipo, you can get templates for every industry, such as education, real estate, fashion, travel, etc. 

Here are some stand-out logo templates for you.

Get This Template and More

Moreover, get detailed information about How to Create a Logo Online . 

Also, a brand has various logo variants to use at different places. Ensure that you add multiple logo versions, which can be primary, secondary, or a logo version with the icons.

Brand Font 

We often hear that how you say it is more important than what you say. It brings us to how you write for your brand – its typography. One should collaborate design and typography like a match made in heaven to communicate effectively. For instance, take a look at these two logo templates from DocHipo. 

The former gives an elegant and sophisticated vibe, while the other is casual and playful. Include font, color, typefaces, and text effects in the brand kit. If your brand uses different types of fonts for various texts, include all of them.

Further Reading

• What is Typography Hierarchy: Its Purpose and Importance
• Typography in Logo Design: A Culmination of a Universal Brand Language for Global Customers
• Using Different Typefaces to Sizzle Up Your Visual Marketing Design

Brand Colour 

Brand color is crucial to any brand for recognition. Color improves brand recognition by up to 80% , which means you need to maintain the exact shades of the color palette. It’s not just about red, yellow, or orange but, more importantly, vermillion red and crimson red. Therefore, brands use hex color codes while creating a brand color palette. 

In addition to the primary colors, a brand kit should include secondary, tertiary, and neutral colors. It helps the team to understand the use of color palettes for various purposes, maintaining consistency across digital and print media. 

Also, learn more about How to Choose Colors for Your Brand to create a brand color palette.

Brand Visuals

Besides typography and color, brand icons, symbols, and images are essential to maintain consistency. Many brands use specific shapes and icons to differentiate them from other brands.

Further, add small details like scaling and the utility of white space in the brand kit to showcase your brand’s visibility. For example, Walmart mentions all the types of icons in the brand guide to maintain consistency. 

Also, your brand kit can include images or types of pictures for marketing collaterals . Remember, the aim of your brand kit should be to remain as organized as possible.

We have discussed brand assets and the necessary aspects of making a brand kit. Let’s take inspiration from famous brand guides before creating your kit.

The brand emphasizes using its logo shape and color to preserve its identity. There are specific guidelines for using logos against different backdrops and contrast levels. Netflix takes the typefaces of the logo seriously to maintain harmony across various devices.

2. Nike Pro Services

Nike’s brand guidelines explain the ideation process behind the brand’s loyalty program. The brand uses explicitly geometric shapes and patterns in various places, including typefaces, color palettes, and spacing. Nike aims to keep the packaging and design exclusive to this program to give its consumers special treatment. 

Hulu’s Big Green Guide is casual and amusing, portraying the friendly brand voice. The guideline further elaborates on the global design principles, toolkits, and trademarks. Moreover, Hulu also shares the type of illustrations and white space utilization to explain the visual content to graphic designers.

Spotify’s brand guide extensively explains the use and misuse of the brand logo. The green-colored logo might seem small and simple, but there is a detailed explanation for using its variations. 

Asana gives a straightforward layout, including the font, color, and logo guidelines. It is short and organized, with essential information about how to and how not to use the brand assets. In addition, Asana also guides users on using the logo in different spaces.

Audi’s guidebook to brand assets contains minute details. In addition to logo variations, colors, and typefaces, the brand guides typography in different languages. Since textile printing is a significant section, Audi illustrates the details about printing the brand name and logo on apparel.

TikTok’s guidebook is dynamic and interactive, expressing the core brand values. The user can opt to explore different sections for brand assets in detail. The vibrant image of the brand speaks for itself through the brand guide.

Tata specifies the use of brand assets for various industries. The brand extends to different sectors for which it mentions separate guidelines for logo use. Therefore, Tata’s group trademark differs from that of Tata Steel. In addition, the guide highlights all the colored trademarks.

9. Instagram

Instagram brand guidelines elaborate on using glyph icons that act as its logo. The brand specifies the minimum sizes and clear spaces. Also, it gives a detailed description of using the glyph files under various circumstances.

10. Shopify

Shopify’s brand guidelines revolve around the logo specifications. The brand illustrates logos on shopping bags and in print and digital media. Shopify also includes a CTA button on the guideline page to leverage sales opportunities.

Building a brand kit takes work for a beginner. As mentioned, the brand style guide plays a fundamental role in creating a brand kit. Also, one should have a plan to assemble all the crucial elements of the brand kit. This section will guide you through building a brand kit from scratch.

• Define Your Brand Identity

The first step is understanding your brand and what it represents. It is easy to think about the brand image as your brand is an extension of your vision. The brand personality depends on some essential aspects such as:

• Brand’s position in the market
• Business objectives
• Target customers
• Image of the brand you wish to portray
• Analyze Your Target Audience 

Analyzing your target audience is crucial as it better explains the consumers’ needs, values, and preferences. Most importantly, you should ask a few questions about your target audience related to

• Demographics

Observe Your Competitor’s Brand Style

Next, you can thoroughly research the competitors in your niche. It will help you create a different factor you can take advantage of. You can use Google Search and social media to research the competitors and set up interviews to learn more.

Assemble all the Information About the Brand Image

Once you have researched your target market and competitor, it’s time to build assets based on your brand story. To be organized, compile all the information to set your brand’s values, vision, tone, mission, and goals. 

• Select Various Brand Logo Iterations

A brand logo is one of the most essential marketing tools. Make a logo for your brand that represents the best. Also, try various logo iterations and color combinations and create in a high-resolution format. Further, ensure that the logo is scalable to work with different sizes.

• Align Typography and Visual Elements

Once you finish the logo, create brand fonts and other visual elements like shapes, icons, patterns, images, etc. Set your brand’s primary and secondary colors using the color wheel theory to bring the best combinations. Moreover, align all the brand elements with the brand’s personality. 

• Implement Brand Kit Across Various Platforms

After creating the brand kit, apply the brand assets for creating designs. Check these assets on various marketing collaterals and make necessary changes in your brand kit if required.

You are ready to build your brand kit, but first, you need a suitable tool to execute your plan. Let’s see how you can create a brand kit and apply it to your designs in DocHipo. Sign up with DocHipo and get access to thousands of templates and design assets to make on-brand documents.

1. Set up Your Brand Name

After signing up, you will land on the DocHipo homepage. Select the Company Settings in the bottom left corner of the screen.

Now, select the Brands option from the left menu and click the ‘Create a Brand’ button at the center of the screen.

Write your brand name and press “save”. 

2. Set up the Brand Assets

After creating the brand name, develop essential elements for the brand kit, like brand colors, fonts, images, logos, etc.

While selecting brand colors, upload all the primary and secondary colors using the hex codes.

Next, add brand fonts for various text types, such as headings, subheadings, and body text. You can also choose from the preset font library or upload custom fonts.

Then, add the brand logo and its variants in a go. You can upload logos in SVG format and adjust the color inside the editor while designing.

You can also use DocHipo’s Logo templates to get your hands on some fabulous designs.

Further, upload images and videos your team can use while designing various documents for the brand under the brand images and videos section, respectively.

3. Applying Brand Kit to Designs

After creating the brand kit, it’s time to see how to apply it to your designs. First, select a template from DocHipo. Here, we will take a Beauty Facebook ad template.

Further, learn to leverage DocHipo for various industries.

Now, select your favorite template from multiple options to get started.

In the DocHipo editor, choose the brand kit and apply the brand color theme, font, images, and logo.

Customize the template using the brand assets to make an on-brand design within minutes.

Learn to create a brand kit in DocHipo with this video.

Create Your Brand Identity with a Brand Kit Using DocHipo

After learning all about building a branding kit, the examples must have inspired you to create one. Remember to conduct primary research and planning before selecting the brand assets. Also, you can always change the assets whenever you want. With DocHipo, you can create a brand kit and apply it to several template designs. Sign up with DocHipo and build your brand kit for free!

What does a brand kit consist of?

A brand kit consists of all the design elements necessary to maintain consistency across all the designs of the brand across various platforms. It mainly includes:

• Brand colors
• Brand fonts
• Brand visuals

How to build a brand toolkit?

You can quickly build a brand toolkit with the help of these steps:

• Observe Your Competitor Brand Style
• Assemble all the Information about the Brand Image 

How do I create a free brand kit?

Building a brand toolkit is easy, as many tools are available for free. First, you should clearly understand your brand style guide to get started. Next, you can opt for a tool like DocHipo that helps you create a brand kit seamlessly.

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How to build a brand identity kit (with examples)

Georgina Guthrie

March 13, 2024

In the business world, standing out isn’t just about being seen — it’s about being recognized and remembered. This is where the power of a brand identity kit shines. 

An identity brand kit, or brand kit for short, is the visual DNA of your organization. It helps to ensure every touchpoint — whether that’s social media, product packaging, or affiliate marketing — communicates your organization consistently. And that’s something that pays off: according to Global Banking and Finance, a staggering 71% of consumers are more likely to buy from a brand they recognize.

In this article, we’ll explain what a brand kit is, why it works, and most importantly, how to make one yourself, with lots of examples to get your creative mind whirring. So let’s get started! 

What is a brand identity kit?

A brand identity kit is essentially your brand’s visual blueprint. It comprises all the key elements that visually communicate your brand’s identity. Here’s what typically goes into it:

• Logo(s): Includes your main logo and any variations
• Color palette: Specific colors associated with your brand, including primary and secondary colors with specific color codes (e.g., HEX, RGB)
• Typography : Fonts and typography guidelines for how text should appear in your brand materials
• Imagery and icons: Approved images, icons, and graphics that represent your brand
• Brief guidelines outlining your values and voice: Instructions on how to apply these elements consistently across various mediums, as well as general tips on your brand’s values and tone of voice.

This kit is the go-to resource for anyone who creates or manages content for your brand, helping ensure every piece of communication is unmistakably ‘you.’ 

Brand identity kit vs style guide vs brand guidelines

When it comes to crafting a brand’s visual and verbal identity, the terms ‘brand kit,’ ‘style guide,’ and ‘brand guidelines’ get tossed around like leaves in the wind. And while they are sometimes used interchangeably, each serves a unique purpose in the branding ecosystem. 

Let’s take a closer look.

Brand identity kit

This is your brand’s visual toolbox. It’s a practical collection of all the graphic elements that make up your brand’s visual identity, such as logos, color palettes, typography, and imagery. It’s largely focused on visuals, and the goal is to ensure consistency in how your brand appears across various mediums.

Style guide

A style guide dives deeper into the specifics of how to use the elements contained in the brand identity kit. It provides detailed instructions on logo placement, color usage, typography settings, and more. 

While a brand kit gives you the components, a style guide tells you how to use them effectively, adhering to the same quality and style standards. Sometimes, the phrase refers purely to guidelines for the written word — for example, the Chicago Manual of Style , which is a comprehensive guide to style, usage, and grammar used by writers and editors. 

Brand guidelines

This is the comprehensive manual of your brand’s identity, encompassing both the brand kit and the style guide but also adding the brand’s voice, tone, and strategies. 

Brand guidelines cover how to communicate your brand’s personality through both visuals and language. It includes do’s and don’ts for writing copy, guidelines for photography, and even social media interaction styles. Consider this the complete encyclopedia of your brand, offering everything anyone would need to know to represent your organization accurately.

Why you need a brand identity kit

In the sea of brands clamoring for attention, standing out is key. But it goes beyond just catching people’s eyes: consistency plays a starring role in making your brand memorable and trustworthy . 

Here’s why a brand identity kit is not just helpful but essential:

• Instant recognition: A cohesive visual identity helps your audience recognize you instantly, whether they’re scrolling through social media or browsing a brochure.
• Efficiency in creation : With a set of predefined brand elements, creating new marketing materials is quicker.
• Consistency builds trust: When your brand looks the same across all platforms, it builds trust with your audience. Inconsistency can be confusing and may erode credibility.
• Ease of collaboration: Sharing your brand’s visual guidelines with new team members, partners, or external agencies helps align everyone involved, making collaborations smoother. 

How (and why) brand identity kits work

First off, the impact on revenue cannot be overstated. Forbes puts it plainly: brands with consistent presentation see a revenue uptick of about 23% . This isn’t pocket change: it’s a clear indicator that when customers recognize and trust your branding, they’re more likely to open their wallets.

Then there’s the efficiency angle. By streamlining the design process with set templates and guidelines, you’re not just saving pennies; you’re also saving sanity. 

Engagement is another critical piece of the puzzle. A consistent brand approach can boost visibility: the easier it is for people to recognize your brand, the more likely they are to interact with it. Demand Metric’s research is eye-opening, revealing that consistent branding makes you 3.5 times more visible to your audience. In a crowded marketplace, that level of visibility is gold — it builds reputation and cements customer loyalty.

So, while the structure of a brand identity kit might seem like just another task on the to-do list, its effects are far-reaching. From bolstering your bottom line to making your brand a beacon for your target audience, the right brand kit transforms the abstract into the tangible. 

What should you include in your brand kit?

Before we get into the how, let’s take a quick look at what your brand kit should contain.

• Logo variations: Include your primary logo along with any alternative versions (e.g., monochrome, vertical, horizontal). Specify usage scenarios for each.
• Color palette: Detail your primary and secondary colors with specific codes for print (CMYK) and digital (RGB, HEX) for consistency.
• Typography : Outline the fonts and specific font weights to be used for headings, subheadings, and body text. Include web-safe alternatives if necessary.
• Imagery style: Define the style of photography, illustrations, and any graphical elements that align with your brand. This could also include guidelines on how to source or produce images.
• Iconography : If your brand uses custom icons, include them here with notes on when and how to use them.
• Brand voice and tone: Even though primarily visual, including a brief overview of your brand’s voice and tone can guide how text is paired with your visuals.
• Business card and letterhead designs: Ready-to-use templates for business communications ensure that even your emails and letters are branded.
• Social media templates : Pre-designed templates for social media posts and profiles can streamline content creation and maintain visual consistency.
• Do’s and don’ts: Give clear examples of what to do and what not to do with your brand assets. This can prevent common mistakes and misuse of your brand elements.

How to build a brand identity kit

Building a brand kit is essentially about gathering and organizing your brand’s visual elements in a way that’s easily accessible and understandable. Here’s a step-by-step guide to help you.

1. Audit your existing brand elements

Start by collecting all current brand assets. This includes logos, color palettes, typography, imagery, and any other materials that have been used in your brand’s communications. Evaluate what aligns with your brand’s identity and what might need updating.

2. Define your brand’s visual identity

If you haven’t already, clearly define your brand’s visual style. This includes selecting a color palette, typography, and imagery that encapsulates your brand’s personality and values. Consistency in these elements is key to making your brand memorable!

3. Create logo variations

Design different versions of your logo for various applications — think about different sizes, orientations (horizontal and vertical), and color variations (full color, monochrome). Include guidelines on how each version should be used.

4. Standardize your color palette

Document your primary and secondary colors with specific color codes for digital (RGB, HEX) and print (CMYK, Pantone) so they’re reproduced accurately across different mediums. Don’t leave designers to guess colors.

5. Select your typography

Choose a set of fonts that complement your brand’s style. Include guidelines on how these fonts should be used for different types of content (e.g., headings, body text, video, print, and so on).

6. Develop imagery guidelines

Define the style of photography and illustrations that fit your brand. Include examples and usage with examples of both correct and incorrect usage. Add detailed notes for photographers/videographers and designers, including how to ensure consistency in pre and post-development. 

7. Design templates for common materials

Create templates for frequently used marketing materials, like business cards, letterheads, social media posts, email newsletters, and franchise/microsites. This will make it easy for your team to create new materials that are on-brand, right down to website layouts .

8. Compile brand voice and tone guidelines

Although your brand kit focuses on visual elements, including a brief section on your brand’s voice and tone can guide how text is paired with visuals. This isn’t a style guide — but you could link to your guide from here (if your kit is digital). 

9. Organize your assets

Use a digital asset management tool or a simple cloud storage solution to organize your brand assets. Make sure they’re easy to access and use by anyone who needs them.

10. Share your brand identity kit

Distribute your brand kit to your team, external partners, and anyone else who creates content for your brand. Include clear instructions on how to use the assets correctly.

11 brand identity kit examples 

Seeing how others have done it can really help you with your own mission. Here are 11 from some of the biggest brands around.

1. Apple 

Apple’s brand kit for resellers focuses on simplicity, elegance, and clean design, reflecting its design philosophy. The guidelines cover logo usage, typography, color palette, and imagery, emphasizing minimalism and consistency.

What to look for : Pay attention to how Apple’s guidelines detail the precise use of the Apple logo, including minimum sizes, clear space requirements, and the prohibition against altering or distorting the logo in any way. The guidelines also showcase the brand’s iconic monochromatic color scheme and the use of sleek, sans-serif typography.

2. Google Trends

Google is known for its emphasis on color, simplicity, and accessibility. Their brand kit provides detailed instructions on logo treatment, the famous Google color palette, typography, and the use of imagery and icons.

What to look for: Google’s playful yet straightforward approach to its brand elements. Notice how the guidelines articulate the use of their vibrant color palette and the Roboto typeface, ensuring readability and brand recognition across various applications.

Nike’s graphic guidelines focus on boldness and inspiration, with a strong emphasis on their iconic swoosh logo, motivational messaging, and dynamic imagery.

What to look for: The use of the swoosh logo across different mediums, the guidelines for brand messaging that inspires action, and the dynamic, high-energy photography style that captures the essence of athleticism and determination.

4. The Coca-Cola Foundation

The Coca-Cola Foundation’s visual identity highlights the brand’s heritage and the emotional connection with its audience, focusing on the Coca-Cola script logo, the red and white color palette, and the brand’s tone of voice.

What to look for: The specific use of the Coca-Cola colors, guidelines for the application of the script logo, and the way Coca-Cola’s guidelines encourage consistency across digital and physical branding.

Airbnb’s visual guidelines focus on the brand’s color palette, typography, spacing and digital layouts.

What to look for : The application of Airbnb’s warm and inviting color scheme and the meticulous attention to page navigation. 

IBM’s brand guidelines for third parties are comprehensive, reflecting the company’s long history and its position in the technology sector. It focuses on simplicity, functionality, and the organization’s signature color scheme.

What to look for: The guidelines detail the use of the iconic 8-bar IBM logo, with detailed advice on how to apply brand colors. 

7. McDonald’s

McDonald’s brand guidelines highlight the food chain’s most iconic elements, including its Golden Arches, the use of red and yellow, and how to ensure clarity in the visual realm. 

What to look for: The specific applications of the Golden Arches, the vibrant color scheme, and the ‘violations’ tips.

Spotify is known for its dynamic and expressive use of color, imagery, and typography. Its design guidelines for developers sets out clear instructions for platforms integrating Spotify in a way that ensures brand consistency. 

What to look for: The use of bold, vibrant colors, unique duotone imagery, and the emphasis on clear, consistent layouts. The guidelines also cover the brand’s approach to naming conventions.

9. Adobe Creative Cloud 

Sitting somewhere between brand guidelines and a brand kit, Adobe’s Creative Cloud design guide emphasizes consistency across desktop, mobile, and web. It meticulously details the use of their logo, color palette, typography, and imagery across Adobe’s vast range of products and services.

What to look for: The brand’s social media principles, which includes a list of rules for behavior. Instructions on how to use product names, abbreviations, and legal lines — plus an array of ‘bad’ examples to avoid.

10. Lego 

Lego’s e-tailor brand guidelines capture the playful, creative spirit of the brand. It includes detailed instructions on logo usage, a bright and versatile color palette, and guidelines for imagery that showcase the product’s potential for imagination and storytelling.

What to look for : The playful yet precise use of the Lego logo variants, and the emphasis on colorful, engaging imagery that appeals to both children and adults.

11. Netflix

Netflix’s brand site offers a repository of information on logo usage, color schemes, and typography for third parties using the branding. It’s a one-stop brand kit for anyone using the branding across print and digital. 

What to look for: The guidelines for the Netflix logo, ensuring it remains recognizable and clear across different backgrounds and contexts, the minimalist color palette that supports a focus on content, and the guidelines for combining the logo with partner logos.

Final thoughts

As your brand evolves, so should your kit, adapting to new markets and consumer expectations along the way. Let it be a living document that grows with your organization! 

Consistency is key in both branding and project management, so using tools built for adaptability is a must. This is where project management tools come in handy. 

When you make your brand kit collaborative and cloud-based, it becomes an integral part of your strategic process (rather than a document you create and forget), boosting consistency and efficiency throughout its entire lifecycle. 

Backlog , our project management tool, makes brand kit creation a breeze. Simply set up a new project, invite participants, assign tasks, and track progress. Meanwhile, automatic notifications keep the entire team up-to-date, while adjustable access rights mean you can share as much or as little with your stakeholders as you like. Ready to give it a try?

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How to create a brand kit

Table of Contents

Guide to creating a brand kit.

Your brand is more than just a name or a logo; it's a complete personality and an embodiment of your core values. Getting to the root of your brand is about defining its essence, communicating with the right audience, and positioning yourself in the market. This article will walk you through how to design and create a brand kit that contains all the essential information you need for success.

Designing visual elements

The visual elements of your brand provide a recognizable and cohesive face for your business. This section emphasizes the aesthetics of your brand, including color, logo, typography, and imagery, to create a unified look.

Choose a color palette

Color can evoke powerful emotions and perceptions, so choosing a color palette that aligns with your brand's core values is crucial. Consider the psychological impact of colors and how they connect to your brand's personality. A well-selected color palette ensures consistency across all visual assets, enhancing brand recognition and loyalty.

Design a logo

A logo is a vital aspect of your brand's identity and serves as the visual cornerstone. Designing a logo requires an understanding of what your brand represents and the message you want to convey. Keep it simple yet memorable, making sure it’s scalable and looks good in both black and white and color.

Select typography

Typography plays a key role in your brand's appearance, setting the tone and style of your visual communication. Choosing the right fonts and typeface families should align with your brand’s personality and values. Consider legibility and versatility, and ensure that the typography works across various platforms and mediums.

Create imagery guidelines

Imagery guidelines define the types of images, illustrations, or icons used in your brand's communication. The right imagery will resonate with your audience and reinforce your brand's essence. Establish clear guidelines for imagery, including style, tone, composition, and even filters to ensure visual consistency.

Crafting the written voice

A cohesive brand extends beyond visual elements to include the tone and voice of written content. This is where your brand comes to life through language and messaging.

Develop a brand tone and voice

Your brand's tone and voice are expressions of its personality in words. Tone refers to the emotional quality of your writing, while voice is the unique way your brand communicates. Whether friendly, professional, casual, or authoritative, defining your tone and voice ensures that every piece of written content reflects your brand's character.

Create taglines and slogans

Taglines and slogans are memorable phrases that encapsulate your brand's essence. They serve to communicate your brand's mission, vision, or value proposition in a concise and engaging way. Crafting effective taglines and slogans requires creativity, alignment with brand values, and an understanding of what resonates with your target audience.

Assembling the brand kit

A brand kit is a collection of essential branding elements gathered in one place. It serves as a reference guide for anyone who needs to represent your brand consistently, from internal teams to external partners.

List key components

A comprehensive brand kit includes a variety of components such as logo variations, color palettes, typography, imagery guidelines, tone and voice guidelines, and possibly templates for various marketing materials. Listing these elements ensures that every aspect of your brand is covered, creating a consistent and unified presence.

Include usage guidelines

Usage guidelines define how to implement the visual and verbal components of your brand. They provide instructions on the appropriate use of logos, colors, imagery, and even language style. By including clear usage guidelines, you ensure that your brand is represented consistently across various platforms, media, and collaborations.

Implementing and maintaining the brand kit

Once your brand kit is assembled, the next steps are implementing it within your organization, sharing it externally, and maintaining it as your brand evolves.

Roll out the brand kit internally

Introducing the brand kit internally ensures that all teams within your organization are aligned and consistent in representing the brand. This may involve training sessions, workshops, or distributing digital copies of the brand kit. Communication is key here; make sure everyone understands the importance of adhering to the brand guidelines.

Share the brand kit externally

Sharing your brand kit externally with vendors, partners, and collaborators maintains brand consistency outside your organization. Whether it's for advertising, product collaboration, or media coverage, providing easy access to your brand kit guarantees that external parties represent your brand appropriately.

Regularly review and update the brand kit

A brand is a living entity and may evolve over time. Regularly reviewing and updating the brand kit ensures that it stays relevant and aligns with any changes in your company's direction or market trends. Schedule periodic reviews and make necessary updates to reflect the current state of your brand.

Additional material

Additional resources can supplement your brand kit, offering further guidance and support in maintaining brand consistency. These sections are optional, but can be helpful in ensuring your brand kit is as impactful as it can be.

Templates and checklists

Providing templates and checklists helps ensure everyone is using the brand kit consistently and as intended. These will also remove any doubt, ensuring that nothing is overlooked and that standards are maintained.

Common FAQs and solutions

Addressing common questions and concerns regarding brand usage can be a valuable addition to your brand toolkit. By including a section with frequently asked questions and detailed solutions, you offer a ready reference for anyone facing challenges or seeking clarification on specific aspects of your brand. This helps in fostering understanding and adherence to your brand guidelines.

Creating a brand kit is a multifaceted process that requires careful consideration of various aspects, from understanding your brand's core values and visual identity to crafting its voice and implementing guidelines. With proper planning and attention to detail, a brand kit can become an indispensable tool in building a cohesive, recognizable, and successful brand.

What is a brand kit?

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20+ Best Brand Kit Examples & Templates in 2024

A brand kit is one of the most important elements of creating a successful brand identity. It plays a key role in how you create a consistent brand look across all your business and marketing efforts.

Every business and brand should have a brand kit, no matter how big or small. It will help you save a lot of time, money, and headaches when promoting your business.

Let’s figure out what a brand kit really is and how to create one. We also have a few great examples and templates for you as well.

Let’s dive in!

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What is a Brand Kit?

A brand kit is like the portfolio for a brand. It’s how you showcase your brand’s visual identity as well as educate the design and proper usage of your brand assets.

For example, when you’re hiring an agency to launch an advertising campaign, you can hand over your brand kit to show them how to properly use your logo or pick the right colors for the marketing materials.

Today, brand kits are used for many different purposes. Big brands use them to provide guidelines for creators and developers. Small businesses use them to promote their brand online. You can also use them alongside press kits and media kits as well.

Great Brand Kit Examples

To help you get a better idea of what a great brand kit looks like, we found a few real-life brand kit examples from established businesses. Have a look.

Spotify’s brand guidelines kit is mainly about providing instructions on how to properly use its branding and logo in marketing materials.

Netflix brand kit offers tips and instructions on how to use its wordmark. It also includes its brand color palette, readability, and guidelines.

Twitter has an extended brand kit that details guidelines on proper logo usage as well as tips on designing hashtags, icons, and much more.

Apple App Store

Apple has multiple brand kits for different products of the brand. This brand kit is aimed at app developers for showing how to use Apple App Store branding when marketing apps and promotional campaigns.

Shopify has a very short brand kit showing how to properly use its brand logo and icons in your marketing materials.

How to Create a Brand Kit

Creating a brand kit is an intricate process because you need to create it in a way that compliments your brand’s visual identity as well as in a well-organized way.

Here are the main components you should include in a brand kit:

• Logo design
• Color palette
• Icons and illustrations
• Design guidelines

The best way to create a professional brand kit is to use a pre-made template. Check out the brand kit templates below to find one that fits your brand.

Modern Brand Kit Template

This is a beautiful branding kit template you can use to design a high-quality and visual brand kit for a fashion, beauty, or lifestyle business. It features 25 unique page layouts for showcasing every aspect of your brand identity. The template comes in Adobe Illustrator and InDesign formats.

Blogger Media & Brand Kit Template

Bloggers, influencers, and content creators should also have a brand or media kit to promote themselves online. This template is perfect for all kinds of content creators for putting together a simple yet effective brand kit. It has 15 pages in A4 size. You can easily edit and customize it using MS Word or InDesign.

Brand Guidelines Template Word & InDesign

A multipurpose brand guidelines template for designing minimal and clean brand kits for various types of businesses. This template includes 24 custom page layouts for including details and guidelines about your brand assets. It’s available in both InDesign and MS Word file formats.

Rachel – Fashion Brand Kit Template

This brand kit template is perfect for fashion and lifestyle businesses. It has highly visual page designs where you can showcase your brand designs and media in a beautiful way. The template includes 25 print-ready page layouts. And it comes in A4 InDesign file format.

Blogger & Influencer Brand Kit Template

Another brand kit template pack for bloggers and influencers. This brand kit features a colorful and attractive design that allows you to present your branding assets and style guide in a stylish way. The template includes 15 page layouts that can be easily customized to your preference using Adobe InDesign.

Baps – Free Visual Identity Guidelines Template

Baps is a modern and creative visual identity guidelines template for making a simple brand kit. It includes 17 page layouts for making a fully featured brand kit for startups and agencies. The template is free to download and it’s available in Figma format.

Modern Brand Kit Templates (Free)

One of the best brand kit templates on our list and it’s completely free to download and use. This brand kit template is also great for making brand guidelines brochures. It includes more than 40 pages with 10 sections. You can customize it with Adobe XD, InDesign, and Illustrator.

Brand Kit & Guidelines Template

You can create a complete brand guidelines brochure for your business using this InDesign template. It features a clean and professional design for highlighting your brand identity and guidelines. There are 20 unique pages in the template. And you can easily customize each page to change colors, fonts, and images.

InDesign Brand Guidelines Template

This brand guidelines template is also suitable for designing brand kits for showcasing brand visual identities. The template includes 20 print-ready page layouts with simple designs. It’s ideal for making brand kits for corporate companies and agencies. The template comes in fully customizable InDesign and MS Word formats.

Cd Linex – Guidelines & Brand Kit Template

If you’re looking for a landscape-style brochure design to create a brand kit for an agency or studio, this brand kit template is made just for you. It features a stylish landscape layout with 16 unique page designs to choose from. There’s space for showing off your brand’s visual identity and guidelines at the same time. It includes 3 cover page designs and comes in InDesign file format.

Instagram Influencer Brand Kit Template

This beautiful brand kit template is made with Instagram businesses and influencers in mind. It features a vintage-themed design across its 9 unique page layouts. You also get 2 cover page designs. And it has special pages for showing off your Instagram stats as well. The template is available in InDesign format.

Latvia – Stylish Brand Guidelines Kit Template

Latvia is a brand guidelines kit for creating a complete branding kit for modern businesses. It has colorful and creative page layouts for showcasing everything from your logo design to color palette, guidelines, and more. There are 40 different page designs included in this template. You can easily customize them to your preference using Adobe InDesign. The template also has media kit and brand strategy versions as well.

Clara – Free Brand Kit Template

Clara is a stylish brand kit template you can use to create a modern brand guidelines document for fashion and lifestyle brands. It includes 6 page layouts in the free version with a landscape design. You can edit the template using Adobe XD, InDesign, or Illustrator.

Free Brand Identity Kit Template

With this free template, you can create a complete brand kit for your design agency, studio, or startup without breaking the bank. The template features creatively designed page layouts. And it comes in Adobe Illustrator file format.

Brand Kit & Guidelines Templates

A clean and simple brand kit template with multipurpose page designs. This template has a flexible design that will fit in nicely with many different types of brands and businesses. You can use it to make brand kits for SaaS startups, eCommerce businesses, corporate companies, and more. It includes 20 page layouts and comes in InDesign format.

Minimal Brand Kit Template for InDesign

This brand kit template also has a clean and minimal design. It has 32 different pages for showcasing your logo, visual identity, and brand guidelines in one document. The template uses a landscape layout and you can use it to create both print and digital PDF brand kits. It’s available in InDesign formats.

Colorful Brand Kit Template for Agencies

If you’re making a brand kit for a design agency or a creative brand, this brand kit template will come in handy. It features 15 very colorful and creative page layouts full of shapes and visuals. You can easily customize it with InDesign.

Free Simple Brand Kit Template

This is a simple and free brand kit template you can use to put together a basic visual identity document for your brand. It includes 8 page layouts with easily editable designs. The template is free to use with personal projects.

For more branding templates, you can explore our brand identity templates and brand style guide templates collections.

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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7 Brand Kit Examples to Inspire Your Brand Identity and Style

Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play. […]

Rachael Berthiaume

Apr 18, 2022

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Picture this: You’re building your dream business. You have all your paperwork in order and just want to get started on the actual fun part of doing your thing… BUT, you know before you can do that your business needs a brand identity, also known as branding. That’s where a brand kit comes into play.

What is a branding kit?

A brand kit actually has many names – you may have heard it called a brand identity kit, brand guidelines, branding kit template or any number of variations of similar terms.

Popularized by Canva, the term brand kit refers to a collection of visual elements that can help you create a cohesive and consistent visual brand identity. Canva uses their brand kit tool to help you pre-load all of your brand assets into Canva so you can access them quickly and easily while building your designs.

Brand kits have found a niche outside of the realm of Canva too! A brand kit might also refer to a downloadable guide or zip file that a business provides to someone who intends to use their brand assets to ensure they use them appropriately.

Lastly, the term brand kit could identify any ready-to-go, pre-built brand assets that someone can purchase and have personalized for them or put together on their own – whether they are for Canva or not.

No matter what you call it or how it’s made, the intention of a brand kit is the same across all industries and niches – to create a visual brand identity that is consistent.

What is included in a brand kit?

A brand kit can have several different elements included and not all of them necessarily have to be created in (or for) Canva. Typically the most common elements you will see in a brand kit are:

• brand guide (or brand guidelines) – a document that tells you how to use your brand assets
• logos – including primary logos and alternate logos (or secondary logos)
• brand color palette – including hex codes and CMYK values
• brand fonts – including font files or font suggestions
• icons – including custom or styled icons
• photo inspiration – usually in the form of a moodboard or a curated stock photo library
• templates – such as for business cards or social media graphics

Sometimes, a brand kit will also include brand messaging . What’s included in a brand kit is really up to the creator (whether that’s you or someone else) and what they think will help you the most to create brand consistency and brand recognition with your marketing materials.

How to create a brand identity kit?

You can create your own brand kit by simply pulling together all your brand assets into an organized space. There are several different options of how and where you can do this:

This is easy to do with Canva since they are already have a tool created just for this purpose. If you don’t have a Canva account, you can create one for free . Then navigate to the Brand Kit tab to get started uploading your brand assets.

If you have a free Canva account, you will be limited in the number of colors and logos you can add. You also will not be able to upload any custom fonts. If you have a Canva Pro account, you will be able to upload multiple logos, colors and fonts. You will also be able to create multiple brand kits.

If you are looking to get your brand up and running super fast, Hubspot has a fun new brand kit generator . With this nifty free tool, you can create your color palette, logo and choose your fonts, all-in-one! Just enter in your business name, answer a few questions, and then you can generate some quick logo ideas. Choose your favorite and then you can download all your brand assets for future use.

Adobe Creative Cloud

If you’re an Adobe user and don’t want to create a Canva account, you can use Creative Cloud Libraries to keep your brand assets organized all in one place. This also allows you to easily import your asset libraries across programs and share with other Adobe users or members of your team.

You could also share your brand kit by creating a page or subdomain on your website that’s dedicated to identifying your core brand visuals. This is done by many large corporate brands who are featured in the media frequently and may need to share their brand assets often, such as Apple. Sometimes in this context, a brand kit, might also be called a media kit or press kit and also include background of the company, staff bios, social media stats and more.

Local File Storage

Or you can simply create a designated spot on your computer to organize all of your brand assets and files so they are quickly accessible. Create a folder called Brand Assets on your computer that contains all of the critical brand elements inside organized into their own sub-folders. If you plan to share your brand kit with others, you will want to make sure to zip (compress) all the files into a single package that you can easily hand-off.

What if you don’t have any brand assets to organize? I’m glad you asked!

There are a few different ways you could get your hands on brand visuals for your business including:

• making your own brand assets
• hiring a brand designer or agency
• purchasing a pre-made brand kit

If the last option sounds most appealing to you, keep reading 😉

7 brand kit examples to inspire your brand identity:

Not everyone can afford a fully custom brand design and most people didn’t go to design school to know how to design a brand themselves. So what do you do if you need a brand quickly that looks polished and professional, all for a budget-friendly price? You need a brand kit!

K Design Co Semi-Custom Brand Kits

We designed these brand kits are made with you in mind. With six ‘personas’ to choose from there is something for every brand, from the cool and collected to the bold and bright. Each brand kit even includes a set of social icons and customizable social templates.

With Faith and Love Semi-Custom Brands

With Faith and Love also has some beautiful brand kit options. Choose a template and answer a quick questionnaire and receive your semi-custom brand within two weeks. They only use the same templates up to five times to stay unique.

Macaron and Mimosas Brand Kits

The standard definition of a brand kit, these collections are affordable, offer fun designs, and a quick turnaround. Check out their Pinterest for examples of their product in action.

Ribbon and Ink Premade Brands

Her designs are so dainty and sweet and are only sold once! The perfect option if you don’t want to go all in on a full branding package, but want/need a little more personalization.

Carissa Erickson Brand Kits

Super cute and simple brand kits that are customizable in Canva – score! These brand kits even come with a video tutorial on how to update them yourself.

Effie and Design Semi-Custom Brands

Each of her designs are equally elevated, chic, and modern, but all have a completely different look and feel. There is no bad choice here.

Samantha Madeo Premade Brand Kits

Samantha offers timeless and luxury feminine brand options for those looking for strategic branding that is subtle and sophisticated.

Do these brand kit examples inspire you to have a cohesive brand identity? Check out all our brand kits in the shop.

Or if you’re done with your branding and ready to move on to the next step – AKA your website – we can help you there too! Shop our Showit website templates or start here by gathering some website inspiration.

Rachael is the founder of Planned in Pink where she assists small business owners with digital marketing strategies and implementation. She is also a bullet journalist and reader!

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How To Create and Use Brand Kits In Canva (Explained!)

• Post author: Rohit Lohia
• Post last modified: August 8, 2023

Creating a strong, recognizable brand identity is crucial for any business.

But juggling multiple logos, color palettes, fonts, and design styles can get confusing fast.

That’s where Canva’s handy Brand Kits come in.

Brand Kits allow you to store your brand’s visual identity like logo, color palette, fonts, etc in one place for easy access later.

This saves you tons of time and headaches when designing marketing materials, social media graphics, presentations, and more.

In this guide, I’ll walk through everything you need to know about building and using Brand Kits with Canva.

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What Exactly Are Brand Kits?

Think of a Brand Kit as a digital style guide or toolkit for your branding. It’s a single home base for:

• Color palettes

With all these elements together, you can quickly brand anything by tapping into your kit. No more guessing which color theme or font to use.

For example, let’s say I have a client called “Julia Nursery” Their branding is bright, playful colors with a fun handwritten logo.

Every time I make them a new social media post or content piece, I can pull in their Brand Kit to apply the right logo, color palette, and cursive font.

This saves so much time compared to digging through folders and notes to piece together branding every single time.

Imagine if I have 100 clients, it will be so difficult to manage all their branding assets without Canva brand kit.

Pro Tip: Brand Kits help you maintain a cohesive look and feel across all touchpoints like your website, ads, social posts, presentations, etc. This strengthens brand recognition.

Who Can Build and Use Brand Kits?

The Brand Kit feature is exclusive to Canva Pro subscribers. But before switching to Pro, you can test drive Pro with a free trial:

• 30 days free  on the desktop site to try it on a laptop or computer
• 14 days free trial for the mobile version of Canva  through the Canva mobile app

Once your trial ends, a paid Pro subscription costs $10.99 per month .

I know what you’re thinking…yet another monthly fee?

But hold on. The amount of time Brand Kits saves you on future design work makes the price well worth it.

Let’s say creating marketing graphics and presentations without a Brand Kit takes you 2 hours each time to assemble all the materials.

With a kit, it only takes 30 minutes.

If you make 5 new branded projects a month, that’s 5 hours saved, which quickly adds up!

And you get access to Canva’s massive library of templates, images, and design elements too.

Note: You can manually apply branding without a Brand Kit for free. But you have to manually upload all your brand assets like logo, color palette, style, and fonts every single time which is going to be very time-consuming. The kit automates the process.

How To Create a Brand Kit In Canva (Step By Step)

Ready to start assembling your kit? Here’s exactly how to do it within Canva:

1. Add Your Branding Assets

Go to Canva.com and click “Brand Hub” or “Brand Kit” (Only For Pro Members) on the left sidebar. Click On “Add New” to create your brand kit.

A Popup will come asking for your brand kit name, just name your Brand kit anything you want and click on  “Create”

Now you can start creating your brand kit while previewing it live.

This is so much easier than uploading items one by one without seeing how they look together.

a) Uploading Your Logo

Start by uploading your brand logo file to your brand kit:

Click the “Upload” button to pick your logo file from your system.

PNG format with a transparent background  works best so you can overlay it anywhere.

For now, you can only add 1 logo to your kit. You can manually upload more later if needed.

Pro Tip: Make sure you have copyright permission to use the logo in your kit if it’s not 100% your own creation.

b) Choosing Your Color Palette

Next, it’s time to pick the perfect color palette:

Canva will automatically generate a color palette based on the dominant colors in your logo.

If you like the auto-generated colors you can click on “Keep” else you can click on “Remove”

You can create a custom color palette by clicking on the “+ Add new” button and then selecting “Add Palette”

There you will see a lot of premade color palettes, you can choose any of them if you like or you can click on “Add a custom palette”

Now a new palette will be added, you can adjust the colors by clicking on the color box and selecting a color from the color picker or you can also enter brand-specific  HEX color codes  if you have them.

You can add multiple colors in a color palette by clicking on the square “+ Add New” button.

Choosing the right colors is crucial for good branding. Bolder tones feel energetic and fun, while muted palettes come across as more elegant or serious. Make sure it fits the vibe you want!

For “Julia Nursery”, I’d pick minimal greens and browns inspired by real plant nurseries to match their playful brand personality.

c) Upload Your Fonts

Now for the fun part – fonts!

You want a minimum of 2 complementary but distinct fonts:

• One attention-grabbing font  for headings and titles
• One simple, easy-to-read font  for paragraph or body text
• Make sure they pair well with your logo and colors

To upload a font on your canva brand kit, click on the Pencil icon next to the heading type.

Now select a font from the drop-down menu, select the default sizing if you want, and click on the small tick icon, now that font will be applied to that type of text.

For eg. here I have used League Spartan for my titles and Glacial Indifference for my body text.

d) Upload Photos, Graphics & Icons

If you have any photos, graphics, and icons that you frequently use throughout your designs then you can upload them in the given sections.

So whenever you are creating designs and creatives for your brand, you don’t have to locate them again and again, as you can just pull up your brand kit and everything will be available there.

To upload your files, just drag and drop them to the given sections and they will be uploaded, it’s very simple.

2. Save Your Completed Brand Kit

Once you’re satisfied with how your brand kit looks altogether, you can simply go back and your kit will be saved automatically.

Canva will generate templates pre-populated with your branding. You can tweak them later for different projects.

And that’s it – you built a Brand Kit! Now let’s put it to use.

How To Use Brand Kit In Canva

Here comes the fun part where all that setup pays off! Your kit makes it so easy to quickly brand anything.

Start a new Canva document like a social media post or presentation.

Over in the left “Brands Hub” panel, you will find all the assets that you uploaded in your brand kit like fonts, colors, etc.

You can use them to create a new design.

You can also open the premade templates from canva and click on the color palette from the brand hub to quickly change the color scheme of that template.

You can add new titles and the body text from your brand hub and they will by default have the fonts that you applied to them while creating the brand kit.

You can find your logos and all the uploaded images and graphics over there too.

All your brand-related stuff could be found there and you can use them to create consistent branding materials for yourself or for your client.

Wrapping Up

I hope this deep dive into creating and using Brand Kits has shown you how valuable they can be.

Personally, I can’t imagine designing social media creatives without having my logo, fonts, and colors ready to go in Canva. It makes maintaining a consistent brand identity so much easier.

Start by trying Canva Pro’s free trial to build your own starter kit.

See firsthand how it streamlines making on-brand graphics, presentations, and more. Once you get the hang of it, have fun developing kits for different business lines or campaigns.

The ability to instantly apply your visual identity with a click will change your design game.

So give Brand Kits a shot and take your brand style to the next level!

Let me know if you have any other brand kit-related questions – I’m always happy to help you out.

Hey there! I’m Rohit Lohia, a passionate SEO enthusiast and the proud founder of Branded Bucks. I’m all about helping small business owners achieve success online through my blog. Join me on this exciting journey as we explore ways to make money online and build a thriving digital presence.