great brand presentations

25+ Best Brand Presentation Templates & Examples

When it comes to showcasing a brand’s identity, values, and unique selling propositions, visuals play an indispensable role and presentations remain one of the most effective tools.

To help depict a brand’s story in the most compelling way, a well-structured brand presentation template is a must-have asset. We’ll help you find the perfect presentation template for your project.

In this post, we showcase the best brand presentation templates , hand-selected for their aesthetic alignment with various branding strategies, their functionality, and their adaptability to different storytelling styles.

From sleek and modern templates that speak to innovative brands, to warm and organic designs for those with a story rooted in tradition, our list of presentation templates ensures that your brand’s voice is not just heard, but felt. Have a look and see for yourself.

2 Million+ PowerPoint Templates, Themes, Graphics + More

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Business PPT Templates

Corporate & pro.

Minimal PPT Templates

Clean & clear.

Pitch PowerPoint

Mystify Presentation

Ciri Template

Animated PPT Templates

Fully animated.

Explore PowerPoint Templates

Coverse – Modern Brand Presentation Template

Coverse is a modern PowerPoint template that offers a sleek and contemporary design for brand presentations. It includes 20 unique layouts that have been meticulously crafted. Features include image placeholders, a full HD resolution of 1920 x 1080 pixels, versatile layout, text variations, business guideline pages, and much more.

Vaselina – Brand Presentation PowerPoint Template

Vaselina PowerPoint template is a professionally created and fully customizable slideshow for brand presentations. With its chic, ultramodern design, 20 unique layouts, easy-to-edit elements, and full HD frames, this template allows for individualized presentations that rely on your images and unique brand story.

Imagine – Brand PowerPoint Presentation Template

Imagine is a versatile PowerPoint template perfect for modern brands. With its 30 customizable slides, it’s great for showcasing various fields like photography, business, fashion, and more. Its smooth 16:9 ratio guarantees pixel-perfect imagery. Plus, it features easy-to-use drag-and-drop placeholders and a selection of free fonts.

Nanase – Brand Presentation PowerPoint Template

Nanase is a sleek, professionally designed PowerPoint template, perfect for brand presentations. The ultra-modern design features 35 unique layouts, easy image placeholders, and customizable text variations. Crafted with attention to detail, it’s multipurpose, and suitable for business, portfolio, corporate, branding, and advertising presentations.

Stint – Creative Brand Presentation Template

Stint is a premium PowerPoint template specially designed with an aesthetically minimal design for fashion or lifestyle brand companies. This high-resolution template comes with 34 modern, unique slides that are easily edited and customized to your needs, and includes features like drag-and-drop image placeholders, free fonts, vector icons, master slides, and more.

Brand Proposal Presentation Template

This is a PowerPoint template that will elevate your brand presentations with its vibrant, professional design. It boasts a range of dynamic features such as photo layouts, infographics, tables, vector icons, and diagrams to effectively portray your work and company profile.

Brand Guideline Presentation Template

Another PowerPoint template to craft professional branding presentations for modern companies. It sports a minimal design and allows easy integration of your logos, images, and brand colors. This template features 25 unique slides covering different sections such as Cover, Brand Overview, Typography, and Contact. The elements are resizable, and the template can be exported as a PDF or PPTX for easy sharing with clients.

T’Lady – Brand Presentation Deck Template

T’Lady is a distinctive, professionally designed PowerPoint template suitable for any presentation need. Especially suitable for fashion brand presentations, the template offers a variety of layout and text variations, easy image placement, and customization features, including effortless color change and unique portfolio slides.

Celtic – Brand Strategy Presentation Template

The Celtic PowerPoint template offers over 35 creatively designed slides tailored for brand presentations. With HD resolution and a modern, unique layout, it provides a platform to showcase your business in an engaging but simple way. Its user-friendly design makes customization easy, with drag-and-drop image placeholders and free fonts.

A PowerPoint template ideal for outlining your brand’s rules and guidelines. It will save you all the hard work of creating one from scratch. It’s easy to customize this professional and minimalistic asset with your logo, images, brand colors, and typography. With over 30 unique slides including a cover page, content overview, mission and vision, and specific sections for logo, color palette, typography, and more.

Barriers – Modern Brand Presentation Template

The Barriers is a polished and ultra-modern PowerPoint template designed with meticulous attention to detail. It features 20 unique layouts varying in design and text, a 1920 x 1080 px resolution, image placeholders, and a simple drag & drop function. Perfect for presenting modern brands, it is easy to customize, fully editable, and comes with free support.

Volosa – Brand Fashion Presentation

Volosa is a thoughtfully designed PowerPoint template specifically tailored for fashion brands seeking an up-to-date and chic design style for their presentations. Boasting 24 unique slides, image placeholders, high-resolution design, the flexibility of layout and textual variations, and user-friendly Slide Master features for easy customization, Volosa offers intriguing details, expertly crafted for your convenience and branding needs.

Commerca – Brand Guideline Presentation Template

Commerca is a highly versatile and professional PowerPoint template, perfect for brand presentations. The template features over 30 unique slides, equipped with media and image placeholders for easy customization. It also includes editable maps, resizable vector elements, and offers unlimited color options.

Stylish Brand Guidelines Presentation Template

This is an easy-to-use PowerPoint template that allows you to effortlessly customize your brand presentation with your logo, images, colors, and typography. It has 34 editable pages full of features such as resizable vector elements, editable charts, infographics, and a plethora of sections that cover everything from brand values, photography style to social media and more.

Bold Brand Proposal Presentation Deck Template

Another PowerPoint template designed for modern brand presentations. Easy to use, it is perfect for showcasing your talents, products, or services in a stunning, professional style. The template features a master slide layout, 20 unique animated slides, theme color adaptation, and resizable vector elements.

Altto – Modern Brand Presentation Template

Altto is a modern brand presentation template, perfect for contemporary companies looking to elevate their PowerPoint presentations. Boasting a professional design created with meticulous attention to detail, it features 20 unique layouts, image placeholders, various text formations, and business guideline pages.

Bara – Brand Presentation PowerPoint Template

The Bara PowerPoint template is an ultra-modern, professionally designed slideshow ideal for showcasing brand concepts. Boasting 20 unique layouts, flexible text variations, and a drag-and-drop image feature, this 1080p, fully editable template truly simplifies content presentation.

Aesthetic Brand Guidelines Powerpoint Presentation

This is a beautifully crafted PowerPoint template that serves as a visually appealing guide for your brand’s identity. It features a modern, aesthetically pleasing design that promotes a consistent brand image. Ideal for organizations in various stages of brand definition, this fully customizable template boasts a unique layout, free fonts, and drag-and-drop image placeholders.

Trendy Brand Guidelines Presentation Template

This is a sleek and unique PowerPoint design perfect for creating brand guideline presentations. It comes with 30 different slide layouts that you can tailor to your brand’s style, including a drag-and-drop function for easily replacing photos. With resizable vector elements, a full HD 16:9 ratio, and free fonts, this template makes professional presentation creation straightforward and enjoyable.

Azura – Brand Strategy Presentation Deck

Azura is a powerful, contemporary PowerPoint template perfect for showcasing brand strategies and company profiles. This professional template offers a clean design with creative photo layouts, infographics, editable vector icons, and diagrams. It’s user-friendly, easily customizable, and available across multiple formats.

Brand Proposal PowerPoint Presentation Template

Take your brand presentations to the next level with the Riya PowerPoint template. This straightforward yet powerful template features contemporary design elements like creative photo layouts, infographics, tables, vector icons, and diagrams, highlighting your work and company profile in a fresh way.

Colorful Brand Presentation Template

This is a vibrant and distinctive PowerPoint template suitable for a vast range of presentations. This asset is not only professional and ultramodern, but its design is also crafted meticulously for optimal display. Key features include image placeholders, multiple layout variations, business guidelines pages, easily customizable elements, and a unique color change mechanism.

Minimal Brand Proposal Presentation Template

This minimal PowerPoint template makes it convenient for you to set up your brand’s proposition for clients. Boasting a clean, timeless aesthetic, this template comes with 20 unique slides and resizable elements, it also offers myriad sections such as Welcome, About, Special Service, and Contact. The straightforward design and adaptability serve a range of clients superbly.

Free Brand Presentation Templates

Free urban clothing brand pitch deck presentation.

This is a modern pitch deck template for branding presentations. It’s especially perfect for modern, urban clothing brands and fashion brands to present their brand identities. The template includes 32 unique slides and it comes in PowerPoint and Google Slides formats.

Free Brand Identity Presentation Template

A creative and minimalist brand presentation template featuring simple colors and illustrations filled with geometric shapes. This template is ideal for presenting bold brand identity designs. It includes fully customizable slides.

Free Social Media Branding Guidelines Presentation

A very colorful and stylish brand presentation template for PowerPoint and Google Slides. This template features 28 unique slides full of gradient colors and stylish typography. It’s perfect for presenting social media branding guidelines for modern businesses.

Free Brand Key Pitch Deck Presentation

This PowerPoint template features a very simple slide design that effectively highlights your content above all else. It includes lots of useful slides with editable vector graphics, maps, charts, and more.

Free Sports Brand Marketing Plan Presentation

Even though this PowerPoint template is designed with sports brands in mind, you can easily customize the slides to create presentations for many other types of brands as well. It also comes in Google Slides format.

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How to Nail Your Brand Presentation: Examples and Pro Tips

Back in the day, “branding” and “brand image” were concepts restricted to large corporations with hefty budgets.

Most small businesses and startups thought building brand awareness meant getting a professional logo , maybe some business cards and letterheads, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and building brand awareness are not just for big businesses.

Even standalone freelancers and consultants must think about building their brand recognition and brand presentation through marketing efforts, to entice potential clients and new audiences while staying relevant to their target audience.

This includes everything from creating a brand logo and letterheads to site design , promoting relevant content, and maintaining a consistent brand identity online and offline.

You, as the creator of this business brand, have to think beyond the basics to highlight your brand in everything you do.

For example, you have to consider branding when preparing a pitch deck . This is also known as brand presentation.

Brand presentation goes beyond just showcasing a product idea or pitching your business.

This article shows you how to improve your brand presentation skills and ensure that your branded presentation does what it’s supposed to do — help you and your business stand out from competitors. You’ll also find brand presentation templates and examples below to make the right impression.

Create a free Piktochart account so you can follow along and play around with the branding presentations and templates we feature.

Let’s get started.

Why You Should Care About Getting Your Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand presence?

Brand presence refers to the visibility and recognition of a brand in the marketplace. It is the extent to which a brand is known, understood, and respected by its target audience.

A strong brand presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, social media, content marketing, and public relations. These activities help to create a consistent and recognizable brand identity, which makes it easier for customers to connect with the brand and its products or services.

Factors contributing to a great brand presence include a clear brand message, consistent visual branding, positive customer experiences, and effective communication strategies.

Brands with a strong presence are often associated with specific values and qualities that resonate with their target audience.

Overall, brand presence is a crucial aspect of building a successful brand. It helps establish a brand’s reputation, increase customer loyalty, and differentiate it from its competitors.

These brands (think Coca-Cola and Apple) have built a name in their industries not just because of their products but also because their brand voice and personality are immediately recognizable.

A solid brand presence is a key factor in helping promote consumer trust, and consumers want to buy from businesses they trust. Plus, when your customers think highly of your products and services, the greater their willingness to purchase from you.

10 Pro Tips for Nailing Your Next Brand Presentation

Now that you already understand the importance of getting your brand presentation right, take note of the following pro tips to help you get started. 

1. Identify your presentation goal

You could have the most beautiful presentation, but if it doesn’t drive home a single, clear point, then… what’s the point? 

Before designing your presentation , know what it’s supposed to convey and work backward from there.

For example, if you’re presenting  logo design  ideas to a client, you could start your presentation with how you see the brand and take them through your thought process. 

Use the slides to craft a story about how the logo’s colors, fonts, style, icons, and layout will help the brand build a lasting connection with its users. Show the logo designs after setting the context.

Think of this as a story with a beginning, middle, and end.

2. Align your brand presentation with other branding elements

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be aligned with your overall brand. 

If you’re selling a product or a service, the chances of you performing better increase significantly when you build a brand around your business. In fact,  81 percent of consumers  say that trust is crucial for them before buying a brand.

So, what is it that builds trust?

It always comes down to professionalism and consistency.

Let’s explore them individually.

Professionalism

Person A and Person B are logo designers who help young startups design a logo and craft a complete brand identity. 

Person A only has social profiles and a generic email address. They have their portfolio in Google Drive, and they share that long, clunky URL every time someone asks to see their past work.

Meanwhile, Person B has built a brand for themselves. Their website has a professional logo highlighting who they are, their academic and professional accolades, past work, and client recommendations. They use a professional email address, and all their social profiles follow similar branding as their website.

Both these designers can be equally good at what they do, but the fact that Person B has built their own brand identity conveys their capability of doing the same for someone else.

Consistency

Getting all the essential brand elements in place is the first step in building a brand. 

Communicating that brand consistently across all online and offline platforms is what makes the difference. 

For example, if you have a professional logo, highlight it on your website, branding videos , business cards, email signature , social media , invoices, brand presentations, and every point of communication possible. This also helps build memorability and brand recall.

The brand awareness presentation template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make the most of emotions

When you think of business presentations, the first emotion you think of is boredom, right?

How excited would you feel to see a bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s your job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think about how you can take your audience on an emotional rollercoaster. It’s a proven fact that people remember and engage more with something that evokes some emotion.

So, how do you do it?

Follow this simple formula:

Pain points ⇢ Enter hero ⇢ Happy ever after

Start by painting a gruesome picture highlighting all your audience’s pain points. Use the first few slides showing negative, downbeat, and sad visuals. Once your audience is bummed out enough, swoop in with the hero (solution to the problem). 

A great example of this is Velocity Partner’s first presentation slide in “The other C word: What makes great content marketing great” .

Map out your story , write it on a doc, and break it into slides. Creating brand presentations that work requires strategy.

4. Don’t get stingy with your brand presentation slides

How short do you think people’s attention span is?

Think of a number and then reduce it ten times.

If you’re at a conference, chances are your audience has seen quite a few presentations already and is not interested in your ten slides. They’re probably thinking about the buffet waiting for them once you’re done.

An excellent way to tackle this diminishing attention span is to use a lot of slides (contrary to popular advice to use as few slides as possible).

Instead of adding a ton of points in one slide and talking on it for umpteen minutes, use multiple slides to help you illustrate as you speak.

For example, Wordstream’s Larry Kim covered almost 200 slides in his 30-minute presentation at the C3 Conference in 2017.

5. Get creative with your presentation slides

A critical factor that makes for fantastic brand presentations is the creativity put into building each slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long as you keep in-line with your brand guidelines.

However, do not go overboard with this. Add a lot of images and transitions; now what you have is clutter.

The goal here is to be fun and creative and find ways to engage your audience but still keep it simple enough not to distract them from the message.

You have an idea. We have presentation slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only use high-resolution images

You don’t like looking at a pixelated image on the phone. Imagine showing it on a 10x bigger screen where the photos don’t make sense. 

For example, maybe you have an image with a cool one-liner on it, but it’s not clear enough for the audience to see. What could have been entertaining for the audience has now left them confused.

Images are a fantastic way to make your presentation more engaging and get your point across.

A photo is, after all, worth a thousand words. Your audience will relate to images more than plain text. And finding the right image for each idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend some time sourcing these images, and make sure they adhere to your overall brand awareness strategy and align with your brand colors. 

Luckily, Piktochart’s integration with Pexels allows you to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in a good way

Good humor can differentiate between a great and a memorable brand presentation.

Don’t be shy to throw in jokes and memes to stir people’s sense of humor. In fact, you could even consider adding some memes to your slides as long as they align with your marketing goals and brand awareness strategy.

Another great way to add more humor is to use gifs. Here, avoid using niche or nerdy humor and stick with common and familiar areas. Using these formats is a great way to give your audience a good laugh and make your presentation memorable.

You can even use gifs to encourage an emotion or a reaction to what you shared. It should ideally give your audience an idea of how to react. For example, when sharing surprising data, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distract the audience from what’s important. Correct timing makes a joke funny; the same principle applies to building presentations.

8. Think about the wider use of your presentation

Keep the flow and content of your presentation in mind if it has the potential to be shared later.

Here’s why: Each slide should be complete and comprehensive, and the presentation should make sense even when you’re not around to share additional context. Each slide should promote and establish brand awareness for your large or small business.

The slides from a talent management and recruitment presentation template below are great examples.

You know you’ve done an excellent job if someone were to go through your entire brand presentation and understands what you were trying to communicate.

The jokes, graphs, and pointers in your presentation should be constructed to achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and adhered to your brand guidelines , get someone to proofread it for you.

Even when you’ve gone through all the slides hundreds of times, get someone to see it differently. No matter how confident you are, get someone to proofread your presentation.

There’s nothing more embarrassing than standing in a room full of people giving a presentation and realizing a spelling error. Yikes!

For example, let’s say you’re fluent in English and have a strong command of the language. If you’re presenting in the US, the spelling of “colors” will be different than if you’re presenting to a European crowd that spells it as “colours” with a “u.”

This blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brand.

People who proofread may always be able to highlight an error or two, and they also can give you their feedback on whether your jokes are appropriate or not, and if they can follow your story.

10. Rehearse multiple times

Practice makes perfect! The more you rehearse, the more gaps and inconsistencies you’ll find. It’ll also help you understand your story and time yourself better.

You’ll be able to identify any dull points or unnecessary information while rehearsing, and it’ll help you nail your brand presentation.

You’re Ready To Roll Out Your Brand Presentation

Thousands of tools and resources are available today to help businesses build and communicate their brand better (most of them are free). Piktochart’s presentation maker provides great examples to get started quickly on your branded presentation and other relevant assets. Try it for free . 

The key to this task lies in identifying the right presentations to build brand awareness and using them to design beautiful brand presentations that seal the deal.

Be ready for brand perception changes

Finally, keep in mind that you will never be in complete control of your prospects, consumers, or customers’ perception of your branding.

Brand perception can change over time due to a variety of factors, including changes in the marketplace, shifts in customer preferences, and the brand’s own actions or messaging. Here are some ways brand perception can change:

• Changes in the marketplace: The competitive landscape can change rapidly, and new competitors may emerge with new products or services that offer a better value proposition to customers. If a brand fails to adapt to these changes, its perception may suffer as customers switch to competitors.
• Changes in customer preferences: As customer preferences change, brands must adapt their products, messaging, and overall strategy to remain relevant. For example, a brand that was once known for its traditional values may need to update its image to appeal to younger, more diverse customers.
• Brand messaging: The way a brand communicates its message can also impact perception. If a brand’s messaging becomes inconsistent or fails to align with its values or target audience, it may be perceived as less trustworthy or less relevant.
• Negative publicity: Negative publicity or scandals can have a significant impact on a brand’s perception. Customers may lose trust in the brand or associate it with negative traits, which can be difficult to overcome.
• Positive experiences: Positive customer experiences can help to improve a brand’s perception. When customers have a good experience with a brand, they are more likely to recommend it to others and have a positive view of the brand overall.

Overall, brand perception can change over time due to a range of internal and external factors. Brands must be aware of these changes and take steps to adapt their strategy and messaging to remain relevant and competitive in the marketplace.

The most important thing is you’re always putting your best foot forward to build brand awareness every time you interact with your audience, from your packaging, brochures , your FAQ page, and all the way to your business presentations. 

As long as you keep your audience in mind and apply the tips we mentioned above, you’ll be well on your way to build stunning brand presentations.

Alisha Shibli is the Head of Marketing at LOGO.com, a professional logo maker.

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How to make your branding presentation a success

Get your team on prezi – watch this on demand video.

Anete Ezera March 30, 2024

For all brands, whether established or new, pitching your identity and intentions as a brand should be an important part of presentations. But, it’s not always easy to showcase your brand in the way you envision. This is why knowing how to create the perfect branding deck is important. With Prezi, merging your ideas into a branding presentation has never been easier. Read on to learn more about what a branding deck is and get the knowledge you need to showcase your brand in the right way. 

What is a branding presentation? 

People use branding presentations for several reasons. They can be used to introduce a brand and explain their values and business strategy. They’re also used to brief marketing teams or partners or align internal teams with the brand’s direction. They can be useful for all brands, from newly established to global companies. 

A branding presentation will usually consist of: 

• Brand overview;
• Detailed information about the brand’s target market;
• How the brand positions itself in the market;
• Showcase of the brand’s visual elements (logo, color palette, imagery);
• Explanation of the brand’s communication style (voice, tone);
• Examples of how the brand identity is applied across various mediums;
• Brand guidelines and standards.

Examples of branding presentations

We’ve put together some examples of branding presentations that were created using Prezi. 

Personal branding presentation 

The following example is a personal branding presentation, which uses the same principles as a normal branding presentation. Only, the brand you’re selling is yourself. This presentation is created by the help of Prezi AI , and you can reuse this presentation example and fill in the placeholders with your own information. You can showcase your strengths, values, and goals, and add a personal touch to make it authentically yours. Or, you can also use Prezi AI to create a presentation like this in minutes or even seconds.

Fashion branding presentation 

The following branding presentation could be used for a fashion brand. The presentation design, created using Prezi AI , matches the aesthetic appeal a fashion brand might want to use. This is a good example of storytelling as the presentation moves through each point telling the audience about the brand and what their intentions are. The fashion brand presentation also explores its identity and heritage, which is a great way to connect with the audience on a personal level. You can simply reuse this presentation, add your content and personal touch, and present it right away.

Grammarly brand presentation 

This presentation on Grammarly is a great example of staying consistent and true to your brand. When you look at the overall theme of the presentation, such as the colors and fonts used, you can see that the brand identity is solid all the way through. This is a great way of sharing what you envision your brand to look like with the audience. 

8 Tips to help you create the best branding presentation

Now we know what a branding presentation should consist of, let’s look at some tips to help you in the creation process. 

Start with a strong story 

In order to captivate your audience from the beginning, you need to come up with a story that captures your brand’s mission, vision, and values. A storytelling approach helps to engage your audience emotionally and intellectually, making your brand’s purpose and direction clear from the outset. 

Know your audience 

Think about who you’re presenting to, as this will help you highlight the more relevant aspects of your brand. Whether you’re presenting to clients, stakeholders, or internal teams, tailor your branding presentation to the specific interests and expectations of your audience. 

Highlight the unique value proposition 

In order for people to take your brand seriously, you should talk about what sets you apart from your competitors. Think about the unique benefits your brand offers compared to similar brands, and highlight these points. You should make your unique value proposition the main focus of your presentation to showcase why your brand matters. 

Use interesting visuals 

Another great way to grab your audience’s attention is to make your branding presentation look visually interesting. You should include your brand logo and color scheme throughout to reinforce who you are. When it comes to including imagery, it’s important to choose images that correlate with your message, and they should be relevant to the information on your presentation slides. When used in the right way, visuals can be really good at strengthening the points you’re making. 

Examples of your brand in action 

The best way to get people on board with your brand is to make them believe in it. The best way to do this is to show them your brand in action. This could be from brand packaging and advertising examples to displaying your digital presence. By showing how your branding is applied in real-world circumstances, you’re bringing your brand to life, rather than just talking about it. 

Be concise and focused

Your audience is going to soak in information better if you keep your presentation clear and to the point. Think about the key points you want to make, and stick to them. You could use each slide of your branding presentation to make one key point, this way you’re not overloading each slide with too much information, which can be confusing. When thinking about how you want your presentation to look, avoid cramming your slides with too much text and too many visual elements. Your message will come across much clearer if you keep it simple. 

Interactive elements 

This is an aspect that can really boost your presentation and make it less boring. For branding presentations, you might want to include interactive elements like a live demonstration or an interactive session where the audience can experience your products or platform firsthand. Another idea might be to encourage your audience to participate in discussions, like sharing their experiences or expectations of your product or service. For virtual branding presentations, use Live Prezi to take interactivity to the next level. With Live Prezi, you can create an interactive presentation experience in real-time. Simply set up your link and share it with anyone, anywhere. Up to 100 participants can join your Live Prezi session and follow along as you guide them through your compelling content.

End with a clear call to action 

It’s important that you make it clear to your audience what action you need them to take following your presentation. This might be seeking approval or feedback, or a specific, unique action you require from your branding presentation. Either way, you should be clear about the next steps you want the audience to take following your presentation. 

Pitfalls to avoid 

We’ve already discussed things that you should consider when creating your branding deck, now let’s look at some mistakes you should avoid. 

Too much information 

A common mistake when making branding presentations is putting too much information onto the slides. Overloading slides in this way is going to be distracting for your audience. Try using bullet points to make each point clear and use visuals that complement your spoken words. With Prezi’s AI text editing tool , you can easily modify your text to match your desired outcome in seconds. Make text longer, shorter, or create a concise and engaging list.

Inconsistency 

When you use a mixture of styles, fonts and colors throughout your branding presentation, it screams amateur. You should make sure the whole thing looks in alignment with your brand and stays consistent for the whole presentation. Staying constant with the visual aspect helps to paint a picture of what your brand looks like. To feel more confident in your design choices, use Prezi’s AI presentation maker – it’ll suggest matching color schemes, layouts, and more, to match your topic and style.

Underestimating your audience’s knowledge 

Assuming your audience knows too little or too much can cause confusion. Make your presentation just right for what they know about your brand and the field it’s in. Give them new things to learn without making it too simple.

Skipping your brand’s story

People tend to resonate with stories and purposes. Failing to talk about who you are as a brand and what you stand for can cause your audience to disconnect. You should make it a personal branding presentation that mentions your values and intentions. 

Failure to mention competitors

It’s important to let your audience know where your brand sits in the market. When you fail to discuss your competitors, your audience may deem this ignorant or naive. The purpose of mentioning your competitors is to show how your brand can outshine them and what values you have to offer that they don’t. Without this, your audience will be left with questions about your brand’s uniqueness and whether you’ll fit in the market. 

Forgetting to proofread 

If your presentation contains typos, spelling mistakes, or inaccuracies, you may come across as unprofessional and questions about your brand’s credibility may arise. Remember, branding presentations are all about giving off a good first impression, so make sure you’ve checked each slide properly before your big moment arrives. 

Don’t rely too heavily on text

When the screen is crammed with text, it can make your branding presentation look dull and make it harder for your audience to follow. By using visuals to explain your points instead of lots of text, the audience can process your message much faster. After all, you’re going to be the voice of the brand, so stick to a few bullet points and elaborate with speech. 

Not preparing for questions 

Your audience is bound to have questions about your brand and goals, and how you plan on reaching these goals. Since there’s no way of knowing what questions will be thrown at you, it’s a good idea to prepare beforehand. 

Prezi’s role in your branding presentation 

Prezi is a presentation tool that’s different from any other. It lets you share ideas in a way that’s interesting, by moving around a single space, letting you zoom in and out of sections to show off your points. There’s no longer a need for boring, traditional slide-based presentations because Prezi allows us to share our thoughts in a more dynamic way that lets us bring our audience on a journey with us. 

Prezi is particularly useful for creating branding presentations because you can share your brand’s story and identity in a new and exciting way that sticks with your audience. Let’s look at some of Prezi’s features that would be great for creating your branding presentation. 

Brand kits 

We know how important it is that things stay consistent when it comes to branding presentations. This is why Prezi has created the Brand Kit feature, where you can include your brand’s color palette, logo, fonts, and style so that every time you need it, you have a pre-set branding presentation template. This way, you can save time whenever you need to create a presentation based on your brand, and you know it’s going to align with your brand’s identity every time. 

Integration features 

When it comes to presenting your branding deck virtually, Prezi has all the tools you need to succeed. You can connect and engage with hybrid teams in real-time using Prezi Video , making your meetings more exciting and engaging. You can show your branding content at the same time as showing your face, so you can still present just like you would in a conference room. 

Open canvas 

Prezi’s open canvas feature allows you to move freely from one point to the next. It takes away the restrictions that come with slide by slide-based presentations. This is ideal for when you’re telling your brand’s story, as you can zoom in on certain key points and then back out to the bigger picture. It’s also easier to go back and forth between points which might be useful when faced with questions about your brand. 

Professionally designed templates 

For those who don’t want to start with a blank page, having a fully prepared template can be a huge help. With Prezi, you can choose from a great range of templates . No matter what industry you’re starting out in, you can find a template that can serve as the building ground for your branding presentation. Prezi templates are customizable, so you can integrate parts of your brand as you go along the creation process. 

Images and icons 

Prezi has countless icons and images you can choose from to help you create the perfect visuals. Branding presentations are all about telling a story, and with Prezi, your options are endless when it comes to selecting the perfect visuals to complement your narrative. Having a great range of images and icons to choose from all in the same place makes the creation process much simpler, saving you time for more important aspects of your brand. 

AI text editing tool 

When it comes to forming the right words, we can help. Our AI feature can edit your work or offer suggestions, such as correcting spelling mistakes or grammatical errors. Prezi’s AI text editing tool can also shorten or lengthen text, as well as restructure it, such as changing paragraphs to readable bullet points. This is a really important feature when it comes to making a branding presentation, as easily readable slides are a crucial part of it. 

Collaborate easily 

Working together to create the best branding presentation is easy with Prezi. You and your team can work remotely on the presentation and communicate ideas and feedback using the comment feature. You can comment on each frame, so you and your team can be sure that every part of the presentation is up to scratch, working together from anywhere in the world. 

Why every branding presentation needs AI 

At Prezi, we’re always striving to provide the best presentation creation experience – that’s why we’re elevating it with advanced AI features. There are so many benefits of using AI to assist in the creation process of your branding presentation. Let’s look at a few of these advantages: 

Save time with automatic design and content: AI quickly creates designs and content, cutting down the time you spend on making presentations. For those using Prezi, this means extra time to improve your story. 

Brings new ideas: AI can come up with new designs and content ideas that you might not have thought of yourself. 

Keep things consistent: Many AI tools can help you stick to the same theme throughout your branding presentation, such as, colors and fonts. 

Easy updates and changes: With AI, making changes and improvements to your presentations is a lot easier. Take the Prezi AI text editing tool for example, which makes suggestions to make your content even better. 

A new beginning for branding presentations 

Whether you’re launching a new brand or whether you’re an established brand taking on a new venture, branding presentations can be the make or break for you. This is why it’s so important to make a good, strong impression on your audience. By following the tips we’ve mentioned in this article, you can maximize your chances of making a showstopping branding presentation that leaves your audience invested. 

By using Prezi to make your presentation, you’re not only equipped with features like pre-designed templates , but you also have the advantage of AI-powered design tools . It’s clear that features like the AI presentation creator and AI text editing tool have changed the way we create presentations. Gone are the days of worrying about what to say and when, because with Prezi, you know that each slide is going to have the perfect balance between text and visuals, captivating your audience.  

And, not only is the creation process a lot easier with Prezi, but it’s quicker too. This is a great perk for brand owners, as we know there’s much more to launching a brand than making presentations. The assistance of Prezi means you now have more time to spend on important tasks. So, for your next branding presentation, partner with Prezi and reap the benefits of amazing design features and AI-powered presentation tools. 

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10 Killer Marketing Presentation Examples (Template-Ready)

Learn from the best marketing presentation examples how to engage your audience, persuade & reach marketing strategy goals for your business or product.

13 minute read

helped business professionals at:

Short answer

What does a marketing presentation include.

The key elements that every marketing presentation should include are:

• Introduction
• Market overview
• Product/service overview
• Marketing strategy
• Competitor analysis
• Performance metrics
• Action plan
• Projections
• Conclusion and next steps

Transform your presentation from snoozefest to showstopper.

In the high-stakes business arena, a poorly executed marketing presentation can be a fast track to losing your audience's attention.

But you lose more than just attention - you lose potential customers, sales, growth opportunities, and ultimately revenue.

The uncomfortable truth is that your chances of standing out in a sea of noise are slim to none. But don't despair!

With a strategic approach to your marketing presentation your brand will never be overlooked.

If this sounds like a complicated thing to achieve, that’s because it is.

But this post will teach you the ins and outs of what makes an effective marketing presentation. We’ll do better - we’ll show you how it’s done with captivating marketing presentation examples .

Let’s dive in!

What’s considered an effective marketing presentation

At Storydoc, we’ve analyzed more than 100,000 presentation sessions to get to the bottom of what makes the most effective decks so successful.

Let's dive into some intriguing presentation statistics that shed light on the components of a successful marketing presentation .

The first 3 slides determine whether people will bounce or read on - make them count:

• Think deeply about your hook
• Use the person's name and company logo in the title
• Prioritize the information that matters most to your audience
• Be very short and to the point

32% of people bounce from your deck in the first 15 seconds. But more importantly 80% of readers who cross the 3rd slide threshold will read the deck in full.

Imagine you were giving a speech and after 3 minutes a 3rd of the audience just stood up and left the hall. That would feel horrible, wouldn’t it? So why do this to your decks?

What you can do is write a relevant, personalized, and intriguing hook, and place it on slides 1-3 of your deck. Make the audience understand that you’re writing FOR THEM, about THEIR NEEDS, but also that you have something amazing up your sleeve.

And tell them how long reading your deck will take. Time is their currency, you wouldn’t ask a client for “money” without stating how much, would you?

You should also have a strong visual hook. Use a video, animated, or interactive cover slide. Make it so they can’t look away.

Here's an example of a great hook:

2. Personalization

Personalization is the key predictor of success:

• Get to know your audience, their needs, and the words they use (Voice of Customer)
• Use dynamic fields to inject personal details of your recipient (when prospecting at scale)
• Offer tailored solutions that address the specific needs of your audience
• Leverage automation tools to pull personalized data directly from your CRM into your presentations

Adding a personal touch to your presentations can work wonders. Our data shows that decks with personalized notes are 68% more likely to be read in full compared to general presentations.

More impressively, personalized content led to a 41% increase in average reading time , and decks customized for a specific prospect were shared internally 2.3x more often. So, sprinkle in that personal touch, and watch engagement skyrocket!

But, effectively personalizing presentations at scale is incredibly time-consuming, right?

Well, not necessarily, in Storydoc you can add dynamic variables that let you inject personal info into any number of presentations. Storydoc can even pull this info automatically from your CRM .

Now each presentation you send will feel tailor-made for the recipient while only taking a few clicks to create.

Here's a great example of a personalized presentation:

3. Interactive design

Including interactive elements in your presentation increases engagement:

• Integrate interactive features like videos, tabs, live graphs and charts , calculators, or sliders
• Use video and animations to illustrate complex ideas
• Avoid text-heavy slides
• Test user interactivity to ensure all the features work

Using interactive elements in your presentation can boost engagement significantly.

Decks with tabs to click through, live data calculators, sliders with case studies, or customer testimonials were scrolled to the bottom 41% more often, leading to a 21% longer average reading time.

If your average reading time is 5 minutes, that’s one whole minute extra to get your message across. Do you think you could use that extra minute?

The simple fact is that if you make your deck a dynamic, interactive experience, your audience will be much more likely to stick around and listen.

Static slides often fail to get and hold attention. This leads to missed opportunities.

Interactive slides will engage your audience and motivate them to explore your content in-depth.

Which one would engage you more?

Benefits of including interactive elements in your marketing presentation

More decks read in full

Longer average reading time

4. Great mobile experience

1 in 3 people read decks on mobile - make sure yours looks flawless on any device:

• Design for mobile first
• Use responsive design
• Simplify your content
• Test on multiple devices

32% of all decks are opened on mobile devices. What do you think this means for you if your presentation isn't optimized for mobile? How many opportunities are you losing?

It’s worth noting that the average reading time on mobile is 3:41 minutes, slightly less than the 4:24 minutes on desktop, but more than enough time to create a memorable impact.

Is giving a third of your a great mobile content experience on their preferred device just 'nice-to-have'? You decide.

Creating a mobile-friendly presentation sounds like a lot of work but it isn’t. You can find fully tested mobile-optimized presentation templates in our marketing presentation template gallery .

Here's a great example of a mobile-friendly deck:

5. A clear next step

Making the next step clear and easy boosts conversion:

• Include a clear call-to-action (CTA)
• Limit your CTAs to avoid choice overload
• Make multiple instances of the same CTA look the same (design and text) to avoid confusion.
• Make the CTA stand out
• Deliver value first before asking readers to take the next step
• Make your next step a small concession rather than a big commitment

A well-crafted marketing presentation isn't just about informing—it's about converting.

Decks that contained a singular, clear next step (e.g., book a demo, sign up, leave your email) saw a 27% boost in conversion rate compared to those ending with a generic "thank you."

Bottom line - make your call to action crystal clear, easy to do, and with immediate reward.

Vague or generic calls to action result in missed conversion opportunities.

The solution is smart and easy to act on CTAs, such as embedding your calendar in the presentation . You can’t do this with PowerPoint, but you can with Storydoc.

Here's what a deck with an embedded calendar looks like:

Types of marketing presentations

PRODUCT MARKETING

MARKETING STRATEGY

MARKETING PLAN

MARKET ANALYSIS

MARKETING CAMPAIGN

Product marketing presentation

This is your stage to spotlight your product or service. Dive into unique features, benefits, and the problem it solves for your customers. Remember, it's not just about what your product is, but why it matters.

Marketing strategy presentation

The beating heart of your brand's direction, this presentation outlines your game plan to reach your audience. It covers your unique selling proposition, target market, distribution channels, and more. Think of it as your strategic compass guiding you to your business goals.

Marketing plan presentation

Detailing your tactical roadmap, this presentation is where strategy meets execution. It includes your specific marketing activities, timeline, budget, and key performance indicators. Your plan is your strategy's vehicle - fasten your seatbelts and let it drive you to success!

Market analysis presentation

In this presentation, you dissect your market to unearth valuable insights. Understand your customer demographics, identify trends, and evaluate market size. It's your secret weapon to stay one step ahead of the competition.

Marketing campaign presentation

This presentation highlights your creative initiatives aimed at promoting your product or service. It showcases your campaign theme, messaging, promotional channels, and projected outcomes. It's your marketing storybook – captivate your audience with every page.

Best marketing presentation examples to inspire you

Let’s help you elevate your marketing presentations from 'good' to 'jaw-dropping'. Explore the best performing marketing presentation examples based on our data.

Each example is designed with best practices in mind and optimized to hook your audience from start to finish.

Jump ahead to each example

Company presentation

What makes this deck great:

• Incorporating information on the average reading time reduces your bounce rate by nearly 25% !
• Using tiered slides allows you to segment the various aspects of your offering. By providing clickable tabs for your audience to navigate, you can ensure that 41% more people will read your entire marketing presentation .
• The inclusion of image and video placeholders is ideal for demonstrating your product or service in action, enhancing user engagement.

Marketing proposal

• Incorporating a video into the cover slide elevates engagement by as much as 32% ! As a result, anyone who opens your marketing presentation will spend more time reading it and become more inclined to take the desired action at the end.
• The running numbers slide enables you to present crucial metrics, marketing budget, or expenditures in a visually captivating manner.
• Animated lists , as well as icon and text arrays, prove highly beneficial in guiding your audience through your marketing strategy.

Marketing one-pager

• An entirely interactive design boosts user engagement and guarantees a flawless appearance across all devices, no matter where your presentation is viewed.
• The inclusion of a smart CTA allows you to present your offering succinctly and direct your target audience to a more comprehensive deck for further information, or let them book a meeting straight from the deck.
• The user-friendly editor is intuitive and operates seamlessly. Any element you add will automatically adapt to the overall deck design, so you never have to worry about messing up the layout.

Marketing case study

• A “read more” tab allows you to include more information in your marketing case study without making it too text-heavy.
• The running numbers slide makes it easy for your target audience to instantly realize the value of your offering.
• Clickable tabs can be used to walk readers through the customer journey or segment the information for different audiences.

Product pitch deck

• The running numbers slide set against a vibrant backdrop provides an eye-catching platform to present your unique value proposition.
• Easily customizable logo placeholders serve as an ideal tool for highlighting the key integrations of your solution.
• The option to embed case studies allows you to legitimize your solution and establish trust with your audience.

Physical product one-pager

• Interactive clickable tabs provide an ideal platform to showcase the key products in your company's portfolio, complete with short descriptions and accompanying images or videos.
• Easily customizable fields allow you to create a polished marketing presentation within minutes.
• Incorporating a smart call-to-action (CTA) makes it more likely for your audience to take the desired action at the end.

Social media proposal deck

• The narrator slide serves as the perfect tool to lead your audience through the project details.
• Including a timeline slide enables you to format your marketing presentation within a captivating narrative that engages your audience.
• An array of data visualization slides is perfect for presenting key metrics or project budgets in a way that is comprehensible and easy to follow.

General business one-pager

• The ability to add dynamic variables to personalize your marketing presentation at scale.
• Versatile slides that can easily be adapted to various industries and use cases.
• AI assistant that can create relevant visuals for your marketing presentation, tweak the copy, or create it from scratch.

Agency pitch deck

• Using tiered slides and a timeline comes in handy when presenting the diverse range of services provided by your agency.
• Incorporating interactive slides enhances engagement and improves the user-friendliness of the deck, increasing the likelihood of more prospects reaching the end.
• The pricing slide can be used to provide your audience with a concise overview of the main services you offer.

Creative pitch deck

• The timeline slide is a creative solution for presenting the main problem of your industry without overloading your audience with too much text.
• A completely interactive layout designed to enhance engagement and prolong the average reading time.

The inclusion of various data visualization elements enables you to position your company in relation to key competitors and compare important metrics.

How to create an effective marketing presentation

Each presentation has its unique recipe for success. Whether it's a Strategy & plan, a Branding & product talk, or a Performance analysis, they all have little details to look out for.

Let's get cooking!

STRATEGY & PLAN

BRANDING & PRODUCT

PERFORMANCE ANALYSIS

Strategy & plan

To breathe life into your strategy and plan presentation, paint a vision of the future.

Start with a robust situational analysis, highlighting key findings about your market, competition, and audience.

Define SMART (Specific, Measurable, Achievable, Relevant, and Time-bound) marketing objectives that directly link to your strategies.

Present clear and concise strategies, directly aligned with the objectives.

Wrap up with detailed tactics and action plans, using compelling visuals to engage your audience and simplify complex information.

Branding & product

When presenting on branding and product, you're essentially telling a story.

Showcase the personality, values, and unique selling proposition (USP) of your brand.

Introduce your product or service, making it tangible and valuable to your audience.

Utilize customer testimonials, case studies, or live demos to demonstrate the benefits and solve problems.

Make your audience fall in love with your brand and product to create strong brand ambassadors.

Performance analysis

Performance analysis presentations are all about the numbers — but don't let that intimidate you.

Begin with an overview of campaign objectives and strategies used.

Dive into the data, highlighting key metrics and KPIs to analyze performance.

Use clean and clear charts and graphs to visually present the story of the campaign.

Showcase wins and successes, but also discuss areas for improvement as valuable learning opportunities.

Conclude with key takeaways and next steps, demonstrating transparency and setting the stage for ongoing success.

Marketing presentation best practices

A winning marketing presentation can make all the difference between a yawn and a standing ovation. But, how do you actually do it?

Craft that perfect blend of content, storytelling, brand message, personalization, and relevancy.. Let’s break it down.

When it comes to content, less is more. Each slide should communicate one key idea, supported by a powerful headline and easy-to-digest visuals.

Avoid jargon and long sentences — simplicity and clarity are your allies. Remember, your slides should support your speech, not overshadow it.

You don’t want your marketing presentation to end up looking like this:

2. Storytelling

Unleash the power of storytelling. Every great marketing presentation is a story with a beginning, middle, and end.

Hook your audience with a compelling introduction, then build intrigue as you progress, and finish with a memorable conclusion. Ensure your story has a human element — this emotional connection can turn listeners into advocates.

Here’s our recommended storyline structure:

3. Brand messaging

Consistency is key in brand messaging. Your presentation should reflect your brand's voice, values, and visual identity at every turn.

This not only enhances recognition but also builds trust. Remember, a strong brand doesn't just sell a product or service, it sells an experience.

You can do this by pulling your brand colors from the brandbook:

4. Personalization

Make your audience feel special with personalization. Address them by name, incorporate their company logo, or include a heartfelt personal message. Tailor your call-to-action to resonate with them on a personal level.

5. Relevancy

Address your target audience's pain points in your value proposition and content. Show them you understand their challenges and you have the solution they've been looking for.

When your audience sees themselves in your presentation, they're more likely to see the value in what you're offering.

Marketing presentation design tips

Imagine your marketing presentation as a canvas, and your design elements as the palette. Let's discover how to blend layout, visual aids, animation, and infographics to create a masterpiece that dazzles your audience.

The layout should guide your audience's eyes effortlessly from one point to the next. Keep it clean and uncluttered.

Balance text with empty space to avoid overwhelming your audience. Remember, the Rule of Thirds isn't just for photography — it's a great guide for slide layout too!

2. Visual aids and graphics

Visual aids and graphics are your allies in storytelling. Use relevant, high-quality images, vector icons , or diagrams to support your points.

They can simplify complex information, evoke emotions, and make your presentation more memorable. But, be mindful not to overdo it — each visual should serve a purpose.

3. Animation

Animation can add a dash of dynamism to your presentation — if used wisely. Use it to guide attention, illustrate a process, or reveal information progressively.

But beware, too much animation can distract and annoy. Like a well-chosen spice, a little can go a long way.

If you want to learn more, check out our article on how to use video animations to create engaging content .

4. Infographics

Infographics are the secret weapon for presenting data in an engaging way. They can transform boring stats into compelling visuals.

Whether it's a bar chart, a pie chart , or a flowchart, pick the format that best tells your data's story. Just remember, simplicity and clarity should always guide your design choices.

Good presentation example

Use templates to make your best marketing presentation to date

Crafting a top-notch marketing presentation can feel like trying to scale Everest. It requires a blend of strategic thinking, compelling storytelling, and striking visuals.

But what if there was a Sherpa to guide you on this steep ascent? Enter the world of interactive templates.

Think of these as your base camps on the way to the summit. With a gallery of interactive marketing presentation templates at your disposal, you've got the tools to simplify your climb!

Grab a template:

Hi, I'm Dominika, Content Specialist at Storydoc. As a creative professional with experience in fashion, I'm here to show you how to amplify your brand message through the power of storytelling and eye-catching visuals.

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The Ultimate Brand Presentation Templates – Tips For Your Brand Identity!

• Sathish Shanmugam
• December 16, 2022
• No Comments

A few years back, “branding” and “brand identity” were limited to corporations with a vast marketing presence and budgets. All other small businesses and start-ups were satisfied with a simple logo, business cards, and letterheads.

But today, branding has become an integral part of the business world, regardless of the size and nature of the business. As a result, even Freelancers and consultants must upgrade their branding game to succeed in this competitive world.

As an entrepreneur, you must highlight your brand in everything you do. This includes  web page design , logo, typos, business cards, digital presence, and more. You must consider your brand even while creating a pitch deck or brand presentation.

The brand presentation goes beyond highlighting your ideas/ messages or pitching your business. But why are they so important? Here’s the guide you’ll find helpful with 8 pro tips for making your brand presentation visually appealing!

Table of Contents

Why are compelling Branding Presentations a must?

1. understand the goal of your presentation, 2. align your presentation with your brand elements, 3. take your audience on an emotional journey, 4. do not drag your presentation, 5. showcase your creativity, 6. use humor in your brand presentations, 7. proofread your presentation, 8. practice multiple times, roll out a fantastic brand presentation.

If you look at all the brands that have withstood the test of time, we will see that they have a strong brand presence. A solid brand presence will make the brand more recognizable. A strong brand connects with its clients on an emotional level which results in brand awareness and loyalty. A brand style guide that aligns with your brand aims to create a brand identity, but a PowerPoint presentation of your brand can communicate and present your brand with the right impression and significant impact. 

When we think of branding, presentations are the last thing that comes to mind. However, they play a crucial role in all businesses. By creating and ideating a good brand presentation , you will be able to elevate your company’s brand personality over time.

• Look professional and gain the trust of your clients – Branding your presentation will be a great example to showcase the effort and time you invested and your commitment and professionalism.
• Highlight your business values – Successful brand presentations allow you to showcase your great content including brand’s personality and voice.
• Make presentation memorable – A good brand presentation will make your brand more memorable and creates visual identity for your brand.
• Distinguish yourself from your competitors- Through a good brand presentation design, you can showcase how your business is different from your competitors and showcase your professional aspect. 

Top 8 tips to ace your next brand presentations

Here are the best tips to improve your brand presentations and ensure that the presentation serves its purpose-stand out from your competitors.

If you’re a business, you might have come up with a catchy eye presentation, but it is a total waste if it does not provide clear points or ideas. Therefore, before you start designing your presentation, you need to know what messages and ideas you want to convey within your brand and what you want to achieve for your brand. 

For instance, if you present a  logo design  idea to a client, you must take them through your thought process. Designing a brand logo involves a lot of steps, and it should clearly communicate the brand messaging in the right image.

Come up with a well-thought-out story about the relevance of the visual elements like color, icons, fonts, and layout. And explain how the logo will help bridge the gap between the brand and the targeted audience. There are multiple brand identity presentation templates available online which you can refer to for presentation examples. 

It’s essential to build a consistent brand image whether you are a business or a solo hustler. To achieve your goal, make sure that your brand presentation resonates with your brand’s values and voice.

Whether you are trying to sell a product, service, or idea through your presentation, the chance of achieving your goal will increase if you build a solid brand identity for your business. So, ensure that your presentation has all the essential branding elements like  logo , fonts, brand color, page layout and everything you need to know about the consistent visual branding of your business. 

This will give you a professional look and visibility, which is vital for gaining the trust of potential clients. 

What is the first emotion people feel when they think about a presentation? Boredom! The thought of seeing charts and texts is indeed dull. Visualize the presentation before going with it. So, as a presenter, spice up your presentation if you want your audience to listen to what you want to say. Use your brand to personalize the stories, and make the presentation playful. This helps you create visual brand awareness among your audience, so make sure your tone of voice should be impactful. 

You can tell unique and emotional stories to make a dull topic interesting. It is proven that storytelling can evoke powerful emotions in the audience.

Check this video if you want to learn how to come up with compelling stories for your presentation.

People’s attention span is 8 seconds, less than that of a goldfish. We’ve seen some boring brand presentations, let’s be honest (I’ve slept at a few of them). Therefore creating a lengthy presentation and stuffing all your slides is a bad move.

We might have heard people telling you to finish your presentation in a few slides. But contrary to this popular belief, it is advised to use a lot of slides to tackle the issue of reducing attention span.

Instead of stuffing a slide with tons of points and discussing it for a long time, using multiple slides to illustrate what you want to say is recommended.

One of the crucial factors that make a brand presentation fantastic is creativity. You can add a flair of creativity by integrating effects and transition features of PowerPoint, adding images, clip art, and more. The color scheme should match your brand identity. You can browse free brand presentation templates, to redesign your own PowerPoint template. 

However, make sure that you do not go overboard. For example, do not add images and transition on the same page. This will only make your presentation cluttered.

You must find ways to make your presentation engaging, fun, and creative. But remember to keep the design style simple to avoid any distractions.

You can  check this out  to find the best ways to make your presentation creative.

If you want to make your branding presentations memorable and subject to discussion, then let’s say adding a flair of humor can be the best thing to do.

To make your presentation entertaining and fun, you can use the following formats:

• Throw Jokes
• Use memes and Gifs

By using these formats, you will be able to make the audience laugh, and they will remember your presentation. But make sure not to use sensitive and nerdy jokes. Also, do not overuse them. Using it often may distract the audience, and they won’t see what is essential in your brand ideology. 

You can check out this video for tips on using humor in your next presentation.

Even if you feel that you have come up with a superb presentation that aligns with brand guidelines, it is essential to proofread each of your slides with someone.

You might have gone through your presentation multiple times. People also read into the slides, even if you’re presenting it so proofreading will help you see different perspectives.

Nothing can be more embarrassing than standing in a room full of professionals and realizing that you have made a spelling mistake. Understand that each  error  will make you and your brand look unprofessional, making them hesitant to collaborate on a business project with you.

Practice your presentation multiple times. The more you practice, the more you can figure out its gaps and flaws. In addition, it will help you identify any unnecessary information or weak points that will hinder you from nailing your presentation. So when you’re ready to start try recording yourself just for you to evaluate yourself

Remember that you cannot control how the audience perceives your brand. You can check out free templates for brand presentation available online to get inspired. The only thing you can do is ensure that you are making your maximum effort and putting forward the best foot forward while conversing with your customers and prospects. So, make sure you are following these guidelines when giving your brand presentations.

You’re ready to roll out a perfect brand presentation that your clients will remember and discuss even after the presentation is over! 

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How to Create the Best PowerPoint Presentations [Examples & Templates]

Discover what makes the best PowerPoint presentations with these examples to inspire you.

10 FREE POWERPOINT TEMPLATES

Download ten free PowerPoint templates for a better presentation.

Updated: 03/31/23

Published: 03/31/23

Some presentations are better than others. They may have gorgeous designs. Others have insanely actionable takeaways. Some just give down-to-earth advice. But the best presentations represent all three.

And if you're looking to get started making your own presentation, why not learn from the best of the best?

To help you kick your own presentations up a notch, we've curated 20 awesome PowerPoint and SlideShare decks below.

What Good Presents Have in Common

Best PowerPoint Presentations

How to create a presentation.

When you're clicking through the presentations below, notice how they weave an interesting story through the format, design their slides, and make their presentations interactive with features exclusive to the platform on which they were created.

These are all crucial elements to making an awesome presentation — ones that you can certainly adapt and apply to your own with the right approach.

Even better — you may just learn something new about marketing while you're at it.

10 Free PowerPoint Templates

• Creative templates.
• Data-driven templates.
• Professional templates.

You're all set!

Click this link to access this resource at any time.

What do good presentations have in common

The best presenters rehearse the material for smooth delivery, use eye contact, and engage their audience. You’ll also find great slides and a strong storyline.

Here are five elements you’ll find in every great digital presentation .

The presentation is highly relevant to the audience.

The best way to engage your audience is to talk about things that matter to them. By choosing topics that are genuinely interesting, solve their problems, answer their questions, or offer actionable ideas, you’re on the right track for a great presentation.

The icing on the cake? Having great titles. Your slide titles should pique people’s interest and curiosity while clearly stating the topic so your audience can decide if it’s relevant.

The presentation has a clear objective.

People sitting in on a presentation should have a reasonably clear idea of what you’re covering.

Whatever the topic, your slides and commentary should clearly relate to your key takeaways.

The presentation follows an organized storyline.

While closely related to the item above, your slides should tell a story that your audience can follow, with a beginning, a middle, and an end.

By following the key elements of storytelling, it’s much easier to demonstrate the point you’re leading towards.

The audience understands the next steps.

Defining the action you want your audience to take at the conclusion of your presentation and offering a compelling reason to do so helps them understand and follow your ideal course of action.

While this is often a call to action, it can also be a thought-provoking question or a list of key takeaways.

The audiences leave with contact information and/or resources.

Often, your audience wants to dive deeper into your material or topic. Offering contact information or additional resources helps listeners find what they need, whether it’s a conversation with you or a link to more information.

• Less is more.
• Keep text to a minimum.
• Rethink visuals.
• Incorporate multimedia.

Now that you know what to look for in a great slide deck, let’s dive in and explain how you can create your own. Follow these four guidelines for the best results.

1. Less is more.

Keep your slides simple when delivering a presentation to an audience in-person. You want the focus to be on the message, rather than just the slides themselves. Keep the slides on-topic but simple enough that people can still pay attention to what you're saying.

Remember, your visuals and text support your message. The true power is in your delivery.

2. Keep text to a minimum.

One way to accomplish the aforementioned simplicity is to reduce the amount of text in your presentation. Too much text can leave your audience overwhelmed. They’ll be preoccupied with reading your slides instead of listening.

Instead of large amounts of text, think about fewer words in a bigger font. This will help your audience up close and in the back of the room read your slides.

3. Rethink visuals.

People recall information better when it’s paired with images (as opposed to text). When you reduce the amount of text in your slides, you'll need compelling visuals to support the message you're delivering to your audience.

That doesn't mean you can just throw some nice-looking photos onto your deck and move on. Like any other content strategy, the visual elements of your presentation need to be strategic and relevant. We’ll discuss different types of visuals, and their best practices, below.

Download 10 PowerPoint Templates for Free

While PowerPoint templates have come a long way since the program was first unveiled to the world, chances are, they're still commonly used.

To make your presentation unique, choose a theme that your audience hasn't seen dozens of times before — one that matches your brand and complements the topic you're speaking about.

Sometimes, it pays to look at presentation platforms other than PowerPoint to find templates, like Prezi.

There are also many visual content design sites that offer customizable templates that you can adapt for your own brand and topic, like Canva. In fact, in addition to templates, Canva also offers its very own platform for building presentations from scratch .

Additionally, you can also take a look at Venngage's free presentation maker for more professionally designed templates, icons, and high-quality stock photos that you can use right away.

Charts and Graphs

Image Source

One of the best ways to support the message you're delivering in your presentation is by including data and statistics. That's where charts and graphs come in: They provide a colorful and engaging way to present the details that support your point.

That said, make sure they fit in with the rest of your presentation's visual theme. Otherwise, your data points can distract the audience from what you're talking about, rather than enhancing it.

Color Theme

There's been some research on the way color can influence our emotions, especially when used in marketing.

While the goal of your presentation may not necessarily be to make a sale, you might be trying to invoke certain feelings or impressions, which a strategic use of color can help you do.

Check out Coschedule's guide on the psychology of color in marketing, which highlights the ways different tones, shades, and combinations can influence purchasing decisions.

When you include text, you want it to be easy to read and interpret. If you include text that's too small or dense to easily read, participants become too focused on trying to decipher it to pay attention to what you're saying.

That's why the designers at Visage recommend choosing Sans Serif fonts that opt for "legibility over fun," noting that text should not only be big enough for people in the back of the room to read but also presented in the right color to maintain visibility over your background.

Image Quality

Incorporating this fabulous visual content into your presentation will go to waste if the images are low-quality. Make sure your photos and other visual assets are high-resolution enough to be crisp and clear when displayed on a huge presentation screen.

10 FREE PowerPoint Templates

Tell us a little about yourself below to gain access today., 4. incorporate multimedia..

There's a reason why we love examples. You can give out the best advice available, but sometimes, in order to believe it, people need to see it in practice.

Multimedia is one way to achieve that — in a manner that can also capture and maintain your audience's attention.

A simple Google search for " music in presentations " yields enough soundtrack results to suggest that it's a unique way of engaging your audience, or at least creating a welcoming atmosphere before and after you speak.

Within the presentation itself, video serves as valuable visual content to keep your audience engaged. After all, 43% of people want to see more video content from marketers .

Video helps to illustrate and explain theories in practice in a way that the spoken word or photographs can't do alone.

Every item on this list meets the criteria for a great PowerPoint presentation. As you peruse these examples, take inspiration from our favorites and use what you learn to create your best presentation yet.

1. ChatGPT What It Is and How Writers Can Use It by Ads

The presentation below explains what ChatGPT is and all of its functionality, all with the goal of making the writing process easy.

What we love: This presentation maintains a limited color palette. The designer makes use of bold white text over a blue background to call out important headings. Key definitions are centered in white space, allowing these sections to naturally catch the viewer’s eye.

2 . How Google Works by Eric Schmid

Ever wonder what it's actually like to work at Google? The presentation below from Eric Schmidt (Alphabet, Inc.'s Executive Chairman and ex-CEO of Google) could clue you in.

This presentation outlines some of the top lessons he and his team have learned from running and hiring at one of the top companies in the world. Besides giving you a peek behind the scenes, Schmidt inspires you to make changes to the way your business runs.

What we love: This presentation has minimalist slides that balance simple illustrations with short text. Viewers can consume information quickly. Just as valuable, Schmidt ends with a thought-provoking question and information about where to go for more information.

3. Fix Your Really Bad PowerPoint by Slide Comet

This presentation has some awesome takeaways we all could learn from. Even if you're following all the tips in this presentation (inspired by Seth Godin's ebook), you can surely be inspired by its expert copy and design.

Seth Godin is arguably one of the greatest marketing minds of our time, so a presentation based on his book had to achieve high marks. In addition to the compelling design, the simplicity of the text stands out, making it easy for viewers to follow along.

What we love: This presentation example is best for understanding principles of great design and organization, while simultaneously teaching you how to create better slides.

4. 2022 Women in the Workplace Briefing by McKinsey & Compan

This presentation outlines the key findings from McKinsey’s 2022 research on women in the workplace. Focusing on original data, the slides below use a variety of graphs and visual representations to show how the expectations women face at work have changed over time.

Pro tip: If your presentation focuses on original research, use multiple types of graphs to show your finding. Only using bar graphs or pie charts can be tedious. Using many forms of data analysis will keep your presentation engaging.

5. Email Marketing Trends by Gabriel Blanche

Most marketers are looking to grow, but sometimes they can get stuck making incremental improvements. To help you get unstuck, Gabriel Blanchet shares trends to keep an eye out for.

What we love: These slides use a bright color pallet and use clean flow charts to present information. Best of all, it drives action by explaining each trend and explaining why it works.

6. Digital Strategy 101 by Bud Caddel

Even though this presentation is almost 100 slides long, its content is pure gold. Caddell answers some of the biggest FAQs about digital strategy in a very accessible way.

The reason his slides are so straightforward is because of the way he's laid them out. He's really adept at making "animated" slides that explain his story — something we all should learn how to do.

What we love: In the first few slides, Caddell lays out his objective and explains exactly what the presentation will cover. Viewers instantly understand what they’re going to get out of the presentation.

7. A Product Manager's Job by Josh Elma

Product managers are the backbone of every new initiative. These slides from Josh Elman describe what the role actually entails on a daily basis.

This presentation uses limited text in big font to drive home the highlights of the role. Plus, Elman starts off by discussing brands he’s worked with in the past, giving his presentation credibility.

What we love: Elman’s slides have a consistent color. By adding a blue filter to images, each slide in the presentation feels cohesive.

8. SEO, PPC, and AI in 2023 and Beyond by Lily Ra

Smart designers choose a consistent theme for their presentations. In this presentation, Lily Ray and her co-presenter pull from the world of science fiction.

When discussing AI and the future of marketing, they playfully evoke imagery reminiscent of Blade Runner or Ghost in the Shell.

Pro tip: Picking a theme with cinematic imagery will help you stand out in a sea of corporate clipart.

9. The HubSpot Culture Code by HubSpot CTO Dharmesh Sha

Not to toot our own horn, but this presentation has been one of our most successful. The secret? Dharmesh chooses a central theme, the acronym HEART (Humble, Empathetic, Adaptable, Remarkable, and Transparent).

This simple phrase provides a concise framing of our company’s values, as well as a central message for the presentation. Plus, heart icons in the presentation make the connection clear.

Pro tip: Consider adding a theme or acronym that ties your presentation together.

10. How I Got 2.5 Million Views on SlideShare by Nick Deme

Feeling inspired to create a SlideShare of your own? Make sure you flip through Nick Demey's presentation first. He shares some tried-and-true tips for creating awesome presentations that rack up tons of views.

Here’s what works: right off the bat, Demey tells you how to get in touch with him. He’s already successful, so if someone wanted to reach out directly to his agency, they don’t have to wait until the end to connect with him.

11. Intro to Azure Data Platform by Karen Lope

Making technical information easy to digest is a formidable challenge, especially in a slide deck. Karen Lopez tackles the challenge in her slide deck. Her presentation makes use of tables and flowcharts — creating clear visual representations of complex technical ideas.

Pro tip: If you’re presenting on a complex process, find ways to explain each step using charts and infographics. A few images can help a greater portion of your audience understand what you do.

12. Insights from the 2022 Legal Trends Report by Clio

From a design perspective, your presentation should have imagery. However, these images don’t need to be photographs of a boring office. Consider something more abstract, like Clio has done below.

Each slide of the presentation includes simple objects, like triangles, rectangles, and circles. These shapes seamlessly integrate with the different charts and graphs in the presentation.

Pro tip: Instead of using cliche visuals, shapes, and patterns can give your presentation an artistic flair.

13. Displaying Data by Bipul Deb Nat

We admire this presentation for its exceptional display of data — now this post will explain how to do the same in your own presentations.

I also love how this presentation is concise and minimal, as it helps communicate a fairly advanced topic in an easy-to-understand way.

What works: This presentation example has a clear objective — showing the audience how to effectively display data. Because of that, the visuals here take center stage, expanding on the meaning of the text, which makes it easy to absorb the key takeaways from the presentation.

14. 2022 GWI's Social Report by GWI

In this presentation, Leticia Xavier shows the power of a limited color scheme. She uses different shapes of pink and purple to create contrast. All of the graphs, backgrounds, and images use different hues of the same colors.

When she breaks the color scheme, as she does on slide 12, the viewer’s attention is immediately recaptured.

Pro tip: If you’re worried about contrasting visuals, pick one or two colors. You can then choose different hues and tints of these colors to make your slides cohesive.

15. Digital 2023 Global Overview Report

If you’re looking for a dark color scheme to replicate, look no further. This slide deck from DataReportal uses a deep blue background throughout its presentation. Graphs are in bright yellows and greens, while the text is white.

Remember to keep a high level of contrast between your text and your background. This will make your slides easy to read.

Pro tip: If you’re going to present in person, consider your environment when choosing a color scheme. If the lights will be off in the room, a dark background will work for your slides. If everything will be bright, a light background with dark text will be easier to read.

16. How to Turn Wild Opinions into Traffic, Backlinks, and Social Proof by Animalz

SEO’s changed a lot in the past two decades. Most of us are concerned with keeping up with the latest and greatest changes. This presentation walks through today’s marketing landscape, where everyone has both opinions and ways to express them.

What we love: This presentation uses emojis, a staple of the social media world, as a stand-in for bullet points. Smart presenters match design elements with their subject matter.

17. 5 Killer Ways to Design the Same Slide by Crispy Presentations

While keeping everything consistent can be good for branding, it can also prevent people from noticing the new content you’ve put together. This presentation shows you a few different ways you can design the same slide — all depending on what you want it to accomplish.

What we love: Everyone who sees the title instantly knows what they’re going to learn. It’s short, which makes it easy to consume in very little time.

18.   The HubSpot Customer Code by HubSpot CTO Dharmesh Shah

When it comes to working with a company, it helps to set customer expectations and to clearly lay out your value proposition. HubSpot does both in the slide deck below. Instead of relying solely on product images, this presentation includes drawn images and lively colors.

Pro tip: Use bright colors for different words and phrases that you want to stand out. These will naturally catch your viewers’ eyes.

19.  ThinkNow Culture Report 2022 by ThinkNow

Thus far, we’ve seen slides that use neutral backgrounds that contrast with colorful charts and graphs. In this presentation, ThinkNow successfully subverts expectations.

The slides use colorful icons and accent colors in magenta and yellow. Meanwhile, graphs throughout the piece are made in black and white. This works well by creating high-contrast, easy-to-read visual representations.

Pro tip: Don’t be afraid of using classic color schemes like black and white. These simple colors can balance out loud accents.

20 . How to Gain a Massive Following on Instagram by Buffer

When choosing a presentation topic, find ways to hook your audience. For example, this presentation from Buffer makes use of a numbered list. Listeners know exactly what they’ll get from the presentation and how far along in the presentation they are.

Pro tip : Keep your slides simple. Instead of choosing a text-heavy design, Buffer limits text on the slide just to each tip.

The best PowerPoint presentations have gorgeous designs, give insanely actionable takeaways, and provide down-to-earth advice.

Learn from the presentation examples above to create your own that represents all three.

Don't forget to share this post!

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25 Beautiful Examples of Brand Presentation for Inspiration

Branding is a vital and integral part of any business. Even before trying out your products and services, branding is what helps people recognize and identify your business. No matter how big or small your business or venture is, your marketing strategy will not be successful unless you pay proper attention to branding.

“Branding” the term itself does not just mean the logo. It also includes various components like posters, banners, advertisements, envelopes, business cards, and so on.

We have put together some beautifully designed examples of brand presentation (or corporate identity) — you’ve got logos, business cards, stationery items, and many more other items. Be inspired!

You might also like our collection of brand identity templates .

Kaibosh Brand Identity by Snask

Nude Branding Mockup Template on Envato Elements

Vakkorama Branding by Studio Born

Mobetterworks Branding by Mobills Group Corp

Presentation Mockup Template on Envato Elements

About Dough Logo Design by IIsixo_O

im nu Brand Identity & Packaging by Julian Hrankov

Stationery Branding Mockup Template on Envato Elements

No Men’s Skin Care Branding by Shou-Wei Tsai

El Apeadero Branding by Colectivo Verbena Estudio

Stationary Branding Mockup Template on Envato Elements

Le Petit Bakery Branding by Manuel Navarro Orozco

Olipop Sparkling Tonics Packaging Design by Break Maiden

Stationery Branding Mockups on Envato Elements

Syrena Branding by Agenza

Coffee Branding Mockup on Envato Elements

Hibarin Restaurant Branding by ContentFormContext

Tatabi Branding by Tatabi Design

Coffee Supreme Branding by Hardhat Design

Life Goes On Brand Identity by Oh Babushka

Nelson T Brand Identity by Shou-Wei Tsai

Yes, Joy Brand Identity by Oh Babushka

Louise Patisserie Branding by Ceren Burcu Turkan

Full Stationery Identity & Proposal by Giallo

Brand Strategy Guide by Design Stock

Oak Long Bar Branding by Korn Design

Sleep in Hostel Branding by Perconte Studio

Related Topics

• Brand Inspiration
• Graphic Inspiration
• Stationery Design

Brand presentation templates

Stay on-brand with our collection of beautifully designed brand presentation templates. They’re free to use and easy to customize.

Home Blog Design The Language of Branding: How to Present Your Brand Identity

The Language of Branding: How to Present Your Brand Identity

Presenting your brand to a new market, investors, or even your client base, is a process that goes beyond a logo presentation. Companies seek the expertise of designers to express their core values through a visual language, going from typefaces, logos, color schemes, and many other components of what’s known as branding guidelines.

Whenever we have to present a brand, either because it is a new company or a re-branding process, customers aim to discover how their brand would look on different platforms like websites, social media, printed format, and more. Designers and teams should master the art of brand identity presentation to clear out any potential doubt in the target audience, and that’s the topic we shall discuss in this article. Stay tuned for insights on what brand identity is, why it is relevant for businesses and organizations, the process to generate a brand identity presentation, and how to disclose this information for company-wide alignment.

Table of Contents

What is Brand Identity?

The impact of a strong brand identity on any organization, the role of the personal brand, defining the brand’s mission, vision, purpose, and values, identifying your target audience, building a brand narrative, logo design, color palette and typography, images and other visual assets, defining the voice and tone of your brand, cohesive communication style, establishing objectives, branding guidelines, creating the slides for a brand identity presentation, selected templates for a brand identity presentation, final words.

We can define brand identity as the combination of content choices, from visual assets to the written word, representing a company’s values and aesthetics. It is the first impression a customer or investor can get from your brand. 

Brand identity is made out of these elements:

• Brand Visuals : Logo, color scheme, typefaces or fonts, illustrations, videos, photography, visual layouts.
• Brand Voice and Tone : The slogan, website written content, social media publications, email marketing, advertising copy, etc.

For some companies, both brand visuals and brand voice are pretty much apparent, as in the example of Red Bull, with its strong presence in multiple sports venues and worldwide advertisement, as well as with its slogan: “Red Bull gives you wings.”

Smaller companies, although they count on both elements, tend to focus on one aspect over the other due to a lack of resources and expertise. It is typical to focus on logos and visuals and neglect the option of counting with a powerful slogan. 

As stated by Forbes , having a strong brand identity is a key pillar in driving customers. It speaks of professionalism and induces both attracting and retaining customers, reinforcing customer loyalty over time if they identify with your brand’s values.

Increased Brand Recognition

Let’s consider the scenario of a new brand landing on a market niche. Establishing a strong brand identity from the beginning helps potential customers acknowledge your brand. This, in turn, makes customers clearly recognize what differentiates your product or services from competitors in that niche. 

Just in case you consider brand recognition and brand awareness as the same thing, they are individual steps on the ladder to customer acquisition. Brand awareness comes first, as potential customers know your company exists, but that won’t turn into leads. Brand recognition gives you better positioning in your niche, with endorsements over your work and the quality of your products. One example of brand recognition is Colgate, a brand anyone can associate with dental care, but that doesn’t imply every single customer available in that market will buy a Colgate dental paste.

Customer Referrals

The social proof factor drives new customers to land at your door by cultivating a brand identity that connects with the audience. This can be accomplished either through customer reviews, customer referrals, or influencer marketing – but none of these tactics can work if your brand isn’t identifiable by just naming it. 

Say, for example, we talk about the latest Samsung smartphone released. Anyone can get a mental picture of the smartphone’s appearance, features, and average price tag. If we talk about a less-known brand, Infinix, many people worldwide won’t know the brand exists. That’s strictly linked to their brand positioning in leading markets and their use of social factors associated with brand identity to promote themselves beyond their usual marketplace.

Increasing Customer Loyalty

According to the latest PwC Customer Loyalty Survey , 62% of Gen Z customers would recommend a brand they are loyal to friends and family. Although that percentage decreases with the aging generations, it doesn’t hit below 45%. 

A list of different factors could form customer loyalty:

• A company’s core values by which the customer feels identified.
• The product represents a lifestyle standard the customer has or aspires to have.
• Positive customer experience – this point, in particular, is critical, with 37% of the people surveyed in PwC’s report ditching a brand they were loyal to due to a bad experience with the product or service, followed by 32% that stopped purchasing due to poor customer service.
• Convenience – generally seen in the food industry, where people remain loyal to a brand as it always displays in stock and ensures the same quality.
• Rewards can be a driving factor, especially when customer loyalty is repaid through a rewards-gift program, like consumers acquiring points per purchase they can later exchange for products they like. 

A clear example of brand identity and customer loyalty can be found in the IT industry, with Microsoft and Apple. In 2022, the app Microsoft Teams was revised regarding the self-view being stuck to the bottom right corner of the screen during video calls – a distracting factor for over 5000 users. This could hardly seem a surprise if we remember “Trustworthy Computing” is to be considered among the mission statement of Microsoft. Blatantly ignoring the complaints raised by countless users would signify Microsoft is turning its back on its brand values, thus damaging its reputation and exposing itself to losing customers to competitors in the market, like Slack. Apple has experienced similar situations, revisiting released products or considering users’ complaints, such as when the Home button was removed from their iPhones. 

Brand identity concepts do not remain exclusive to companies, NGOs, or any other type of organization. Solopreneurs can adapt these teachings to growing their business positioning as their own name is, in some cases, a brand with immense value in their niches. Some notable cases are Oprah Winfrey, Gary Vaynerchuk, Lionel Messi, Kylie Jenner, and Dwayne Johnson, to name some cases. 

If we mention “The Rock” in any conversation (Dwayne Johnson), anyone knows who we are talking about. That’s the value a brand identity can bring to a solopreneur or influencer, but let’s analyze the factors that rule brand identity for personal brands.

Who Are You, and What Do You Have to Offer

Much like what happens with companies and organizations, personal branding is all about the value you bring to your audience. Customers resonate with your story, with the value you bring to the world, but also if your actions reflect values they currently possess or aspire to achieve: who you hang out with, what you do in professional life, which are your dreams and ambitions, etc.

Connecting with the Topics the Audience Cares About

Any life coach knows how to tailor the content their produce to grab the audience’s interest for acquiring new customers or building their brand reputation. They won’t waste efforts producing content beyond their expertise or what their target audience is seeking. This is being a specialist rather than a generalist. 

Initially, the content produced may drive little to no engagement. Still, the efforts pay back over time when consistent work becomes noticed by an audience with similar interests. Then, word-of-mouth, your name (your personal brand), starts to get the attention of people seeking that type of guidance or service. This process is well-known by solopreneurs worldwide, regardless if their contribution is linked to helping others or if they are professionals who work their career path individually (i.e., software developers, graphic designers, chefs, etc.)

Connecting with the human factor

Have you questioned why so many content creators place themselves in front of a camera when they speak rather than sticking to a voiceover method while showing relevant content to their brand? The quote, “People buy from people that they know, like, and trust” (Bob Burg, Endless Referrals , 1993), is still relevant to date. 

Marketing campaigns are usually created showcasing a person using a product or service. Personal brands should use their skills to build trust with their audience, increase loyalty, and prove why their product or service will change their lives for good. 

One of the big reasons why Apple entered the cult reputation they have is because of Steve Jobs. People connected with Jobs’ view of the world, his creative capacity, and his work ethic. Tim Cook holds the same torch nowadays, and his influence has shaped how Apple reacted to the abrupt changes in the technology market. A good example of this, and why it builds trust, is the refusal by Apple to share user data , a tendency that has led Meta and other companies in the same industry to face massive backslash and even legal actions. 

Branding Style

As a final note on personal branding, solopreneurs build their followers by developing an aesthetic in which they produce their content. This involves visual layouts, color, environment, fonts, music, transitions (for video), lighting setup, and more. What they guarantee from that hard work is that people easily identify the content by whom it is produced. These rules also apply to the tone used when disclosing content, whether it’s funny, serious, or inspiring. 

Applying a branding style should be cohesive, covering video content, website, social media posts , email marketing, and any other medium you use. Even when creating an email signature or a simple social media post, maintaining consistency in your branding style is crucial to making your brand easily recognizable and memorable to your audience.

Creating a Brand Story

This section will cover the core elements you need to create a brand story for creating your company’s or your personal brand identity.

This essential step will give you insights into what should be reflected in terms of the narrative and the graphical assets. 

Defining the Brand’s Mission

The first step in this process is defining the brand’s mission. You need to identify the core values that guide your brand. What the brand stands for, and what is its aspiration. In order to do this, it is required to analyze the target audience to understand their needs, desires, and pain points, then acknowledge where your brand stands in terms of providing a solution.

A SWOT analysis can give you valuable insights into those aspects mentioned above and find hidden opportunities.

Continue by crafting a concise but powerful mission statement . It should be specific, actionable, and give a sense of direction to any of your team members.

Defining the Brand’s Purpose and Core Values

In order to create a Vision for our brand, we must first define its Purpose and Core Values. Consider the essence of your brand. What does it stand for, and which attributes do you want it to be recognized for. In the case of companies, this task will involve the insights of different stakeholders and team members. Don’t ignore the opinion of any of the members representing the brand, and encourage honest discussions so you can address the main elements that resonate among all parties.

Clearly define each value with a level of detail that allows you to repurpose that content for publication if required (i.e., adding a page labeled “Our Values” on your website). 

The Purpose is derived from these Core Values. It should consider the brand’s impact on different tiers: target audience, industry, and society. For example, a company whose core values are linked to preserving the environment will craft a purpose statement that will link its intention to help society as a whole.

Defining the Brand’s Vision

The Vision leads the long-term path, aligning your efforts with the aspirations you define. On this behalf, the first step is to revisit the brand’s purpose. This is why your brand exists; the vision statement should reflect that. 

Proceed to picture the future state of your brand. Where do you see yourself and your team in 2 years? In 5 years? Maybe in 10 years? Answering those questions in alignment with the mission, core values, and purpose makes the path clear to define what you envision for this brand. 

Remember, a brand’s vision can be changed over time and this tactic that companies in the growth process tend to apply, as once they fulfill their vision, they move toward new horizons.

Although we should have defined the target audience to create the mission statement, this step involves going a layer deeper to gain further insights. We will use an example to illustrate this situation.

Acqua Vital is a skincare company that produces cruelty-free products, apt for vegan consumers who seek the best quality organic ingredients to create their products. They take their purpose of bringing skin care and environmental conscience together to the point of working with recycled packaging and offering seminars on selecting the best skin care products according to age and lifestyle needs. In this way, Acqua Vital fulfills its vision of becoming their region’s leading eco-friendly skincare brand.

Now, who would be Acqua Vital’s target audience? For instance, vegan consumers and animal lovers are targeted by the composition and manufacturing processes to create their products. Their ICP (ideal consumer persona) should reflect these values:

• Conscious or activist for the rights of animals in skin care testing procedures.
• Vegan (non-exclusive).
• Concerned about environmental health.
• Someone who lives an active lifestyle in contact with nature.
• A person that doesn’t care about paying more for quality, organic ingredients.
• A person who is interested in knowing the ingredients and procedures that involve creating their skin care products.
• Optional: People with specific skin necessities that cannot use chemical-based products.

Using this methodology helps to narrow down the potential consumers of a brand and direct the brand identity to make it both relevant to the company’s values and attractive to the target consumer.

Now that we have all the initial assets, it is time to construct the narrative that connects all these factors and back up both Visual Branding and Verbal Branding. 

You can use a storytelling structure, like the hero’s journey, to explain what drove your brand to act upon solving a specific need in the market and how your brand brings a solution to that. Multiple storytelling models can be used for the brand narrative or to present the brand identity to an audience. 

Ensure to establish an emotional connection with your audience by emphasizing the brand’s core values and how this brand will work to help the customer’s life. This can be tailored to meet the communication channel touchpoints, as the audience that reaches your website may not be in the same demographic group as those who met you via TikTok. Visual communication techniques should be applied in this section to create quality content that resonates with the ICP. 

Visual Branding Elements

Making a successful logo presentation is vital for brand identity design projects. The idea is that the logo easily reflects the brand’s core values, but just exposing the logo in plain format won’t help people identify the context.

Ask your designers to deliver the logo (and editables) with real-life situation scenarios applied. Say, your brand is about coffee barista accessories, then have your logo placed in a coffee mug or a French press machine. Give as much realism as possible, and also test the logo’s functionality in other mediums like print format (branding kits are a great help for this purpose).

The selected color palette and complementary colors for the branding project must be included among the branding guidelines the designers should deliver. This helps members in a company-wide context to acknowledge the usage of color and typefaces in content production, including an advertisement, written copy (blog or email marketing), PDF deliverables, etc.

If the color palette is made out of exclusive colors, then the HEX values must be specified for easy replication and showcasing a sample of that color. 

For typography, the branding guidelines must showcase the typefaces used in headings and subheadings, the allowed formats for bold and italic, and selected combinations for pages and print.

We recommend you check our articles on color theory and fonts for presentations for more insights about how to select good options for your project.

Photography, illustrations, and video should be handled with care. As mentioned before, these elements should work in combination with the other branding assets, as they are touchpoints that users will come across to discover your brand. 

Seek the help of professional designers and photographers to list in your corporate identity design project the guidelines regarding which color grading palette to use, layout settings, white balance, and tonal range, etc. For illustrations, style, and color palette must be checked before using any asset.

Verbal Branding Elements

Expressing the brand’s voice implies recognizing its authenticity value. Some community managers are masters in the art of connecting with their target audience while remaining in their role of being a brand and not a person. A clear example is seen on Twitter, where some brands nail this strategy: the Massachusetts Institute of Technology (MIT) Twitter account is filled with research information relevant to students and academics, nerdy facts, and sharable knowledge that can serve society in general. 

As a general rule, don’t force a funny or formal tone in your brand’s content; users see through that easily these days. Remain respectful of your audience, balancing the communication style to represent your brand with the context you wish to disclose content – meaning, the channel in which you are distributing the message.

A book by Alina Wheeler named “ Designing Brand Identity: An Essential Guide for the Whole Branding Team ” defines this term: “A tagline is a short phrase that captures a company’s brand essence, personality, and positioning, and distinguishes the company from its competitors.” Reusing the Red Bull example, “Gives You Wings” is the company’s tagline, and it is so connected to the company’s core values that multiple initiatives are reflected by that slogan, such as its charity program “ Wings For Life ,” a foundation that seeks to find a cure for spinal cord injuries.

We can then ask, what is the difference between a tagline and a slogan? The end use of the catchphrase can distinguish that. The tagline represents the brand and its values. In contrast, the slogan is used for a specific product or campaign. We can identify the ever-popular “ Just Do It ” from Nike as a successful use of a slogan. 

Follow these tips to build a powerful tagline:

• A tagline must be memorable, likable, and related to a brand’s core values.
• Use emotional value to connect with the target audience.
• Condensing a tagline works best than working with a large format. 
• Avoid using jargon, as any potential customers should be able to understand the tagline, even if we talk about someone not working in the same industry.
• Work with your USP (Unique Selling Points). What do they highlight in terms of your brand’s competitive advantage?
• Use persuasive language or work with creative wordplay to make it more engaging.

With all the elements on the table, we wanted to bring extra clarity to this point. Sometimes a brand can have multiple community managers working for different channels. This is common in large corporations or brands with a massive follower base. 

Whenever content is shared through a channel, that content should be in accordance with what’s previously published in that channel and the general branding guidelines for publication. Still, they must also resonate with your brand’s voice. This ensures that the brand persona is not altered, regardless of whom is making the publication. 

How to Present a Brand Identity

Before designing a brand identity, establish the intent of this new strategy. Is it a permanent rebranding or a refresher of an existing identity design? Is it a new brand identity for a new business? 

In some cases, rebranding can be temporal to promote an aggressive marketing strategy . A clear example of this is Burger King’s ad campaign saying they were rebranding to “ Fries King ” in 2013. Although this caused an uproar, the effect was as desired: everyone talked about Burger King and its french fries.

The Branding Guideline is a document created by designers during any branding project. It should be updated as the brand evolves, but overall, it has to list these elements:

• Primary Logo and Logo Icon : The first is used by default; the Logo Icon can be used as a favicon, as part of social media publications, or in printed media. Logo placement and minimum size requirements must be mentioned.
• Possible Color Schemes for the Logo : If a brand works with a text logo, that can have a color or be a monochrome logo. In any case, approved contrasting formats of the logo need to be specified. For example, a black logo has an approved white text format with a black background.
• Typography : The selected styles need to be expressed with a justification of why they were chosen concerning the brand’s personality. It is advised to list the entire set of characters that build each typeface in both uppercase and lowercase, as some languages may have restrictions with special characters.
• Typical Typeface Combos : Show a document in which you display a case use of the typefaces selected, specifying the font size, font weight, letter spacing (kerning), and any other relevant aspects like line spacing. 
• Color Palette: List the accent colors to use, neutral colors, and secondary and tertiary color options, and their HEX, RGB, and CMYK values. Disclose why those colors were selected in relationship with the brand and possible color combinations depending on the context.
• Images and Other Media : List the typical dimensions the images should have for the channels they will be distributed. If a layout is required, show the design and list the file name to use in such a case. Mention the required export format for images, audio, and video.
• Use Cases : Showcase samples of typical social media publications, web banners, email marketing, etc.

We will use the example of Acqua Vital to list down the slides that should be included in a brand identity presentation. This will be a rebranding process for the company. The PowerPoint slides for this presentation will be created using our Professional Company Profile PowerPoint Template .

Slide #1 – Title Slide

As in any other case, start your presentation with a title slide that briefly introduces the idea of why the presentation is taking place.

Slide #2 – Introduction

Expose the reasons and processes that triggered the idea to rebrand the company. Bring some clear facts on predictions about how the target market would react to a new branding strategy. An extra slide can be added to introduce the ICP to fellow stakeholders.

Slide #3 – Logo Presentation

Introduce the new logo and its values to potential buyers, and use real-case scenarios to present the logo in style. Discuss the brand’s tone to present itself and interact with the market. If there’s a tagline or a slogan, list it in this slide.

Slide #4 – Color Palette

Similarly to the brand guidelines document, showcase how color will be used for this new brand identity.

Slide #5 – Typography Styles

Introduce the typefaces to be used and their font variations depending on the context. A good rule to follow is to present a web copy and a printed copy example if the company handles both mediums.

Slide #6 – Image Styles

List down the image styles approved for any kind of publication related to the brand and the minimum size requirements for each medium.

In this section, we will list the templates we recommend from our catalog to present brand identity to stakeholders. These templates work with any version of PowerPoint and also Google Slides .

1. Brand Identity Prism PowerPoint Template

Use This Template

2. Brand Essence Wheel PowerPoint Diagram

3. Brand Marketing PowerPoint Template

4. Professional Company Profile PowerPoint Template

5. Infinite PowerPoint Template

6. Impactful PowerPoint Template

As we have seen, knowing how to create a brand identity is not a complex process but involves multiple steps and inputs from different teams. 

Consider estimating the effort dedicated to running your company’s brand identity campaign before labeling it as temporal or permanent branding. Individual elements like the tagline and slogan can be easily updated. Changes in the logo or vision involve a coordinated effort between stakeholders.

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Become a Master in Brand Presentation

Table of contents.

• w, don’t just tell : Use mockups and real-world examples to show your brand in action.

Examples of brands with great presentations include Apple, Coca-Cola, and Nike. Their presentations exude their brand personality and adhere strictly to their brand guidelines, creating a strong, unforgettable brand identity.

Benefits of Presenting Your Brand

• Brand Recognition : Presenting your brand consistently across all platforms enhances brand recognition, making it easy for your target audience to remember and identify your brand.
• Trust and Credibility : A professional brand presentation builds trust and credibility with your audience, potentially leading to increased customer loyalty and brand advocacy.
• Clarity and Understanding : A comprehensive brand presentation clarifies your brand’s mission, vision, values, and personality, promoting a better understanding among stakeholders and customers.
• Differentiation : A well-crafted brand presentation helps differentiate your brand in a saturated market, setting you apart from competitors.
• Consistency : A thorough brand presentation ensures that all your marketing efforts and communications are consistent and on-brand, fostering a unified brand image.

Importance of Presenting Your Brand in a Professional Manner

Presenting your brand professionally is crucial as it reflects the quality and reliability of your business. A professional brand presentation:

• Enhances Perceived Value : It communicates to your audience that you take your business seriously and enhances the perceived value of your products or services.
• Increases Trust : A professionally presented brand inspires trust and confidence in your audience, which can positively affect your business relationships and transactions.
• Supports Reputation : Professional brand presentation protects and supports your business’s reputation, reinforcing positive impressions of your brand.

Examples of Brands with Great Presentations

• Apple : Apple’s brand presentations are clean, sleek, and minimalistic, mirroring their product design philosophy. They use simple layouts, visually appealing graphics, and consistent brand colors to create a memorable and impactful presentation.
• Nike : Nike’s presentations capture their brand’s energetic, inspirational ethos. With powerful imagery and a bold color palette, they expertly showcase their brand identity.
• Coca-Cola : Coca-Cola’s presentations effectively convey their brand’s personality – fun, refreshing, and universally appealing. Their use of vibrant brand colors, dynamic fonts, and engaging visuals are a testament to their iconic brand.
• Airbnb : Airbnb’s presentations are known for their engaging storytelling and friendly brand voice, combined with appealing visuals that reinforce their brand’s commitment to creating a sense of belonging.
• Tesla : Tesla’s presentations are innovative and forward-thinking, reflecting their brand’s mission. They employ sleek layouts, futuristic designs, and clear messaging to communicate their vision effectively.

Top 8 Software/Apps for Brand Presentation

• Powerpoint : This Microsoft product offers robust presentation capabilities, a vast array of templates, and seamless integrations.
• Google Slides : A cloud-based presentation tool that allows real-time collaboration, and access from any device.
• Keynote : Apple’s presentation software, known for its sleek designs and smooth transitions.
• Canva : It offers a wide range of templates, including brand presentation templates and social media graphics.
• Prezi : Known for its zoomable canvas, it provides a unique, non-linear presentation experience.
• Adobe Spark : This tool lets you create visually appealing presentations with its vast collection of designs, fonts, and layouts.
• Venngage : Offers professional templates for infographics, reports, and presentations, including brand presentations.
• Slides.com : A web-based tool offering sleek, modern designs and interactive features for engaging presentations.
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Brand Presentation templates

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Delilah Branding Guidelines

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• Programs & Tools

11 Step Branding Deck Template To Nail Your Presentation

Top brand-builders and marketers must be aware of the various tools at their disposal. 

Yet, it’s easy to get lost in all the terminology and marketing-based jargon.

That’s why we put together this guide to one of the key tools all brand builders should be aware of: your branding deck.

If you intend to communicate a clear message from a defined position in a distinct and consistent way (which you certainly do), then you need a tool to help you do that. 

A branding deck is a brand-building tool that provides leadership teams with the guidance they need to communicate their brand consistently.

Yet, you can use a brand deck for various purposes to help communicate the critical aspects of your brand to different stakeholders.

Let’s get into the nuts and bolts of how you can create a powerful brand deck for your brand. 

Let’s start with a more precise definition.

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What Is A Branding Deck?

A branding deck is a visual presentation showcasing a company's brand identity , values, mission, and overall brand strategy that the brand’s leadership team and personnel use to communicate the brand. 

PRO  Brand Strategy BluePrint

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• The exact step-by-step process 7-Figure agencies use to bag big clients through brand strategy
• How to build brands that command premium fees and stop competing for cheap clients
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Brand Deck vs Pitch Deck vs Branding Kit vs Brand Style Guide

While these terms may seem interchangeable at first glance, they each serve a distinct purpose.

So, let’s declutter these decks and tools.

A brand deck is a visual presentation that documents the key aspects of a company's brand, from strategy to identity, including values, mission, positioning, personality, communication and visual identity.

It serves as a foundation for all marketing efforts and helps ensure brand consistency across different channels.

Some of the key elements of a branding deck include brand purpose , values and mission, positioning, personality, verbal identity and visual identity.

We’ll get into the weeds of these shortly.

A pitch deck is a presentation you design specifically to pitch a startup or business idea.

The audience is potential investors, partners, or customers.

The primary goal of your pitch deck is to showcase the business concept while demonstrating the market opportunity and highlighting your company's growth potential.

You’ll want to include:

A problem and solution setup: Clearly define the problem the business aims to solve and present the product or service as the solution ( a fundamental part of any marketing strategy!)

The market gap: Demonstrate the size of the target market and the growth potential. This whets the appetite of potential investors who can spot an opportunity.

Your business model :   Walk the audience through how you aim to generate revenue. Explicitly detail the path to profitability.

Any traction: If you already have existing customers or partners and you’re generating buzz, share this positivity! Showcasing the milestones you’ve already achieved can act as proof of your potential.

Evidenced financial projections: Reasonably estimating future revenue, expenses, and profits will support the business's growth potential. The people considering investing want to see those enticing graphs that showcase the brand's earning potential.

Branding Kit

A branding kit, or brand identity kit, is the collection of digital and print assets that represent a company's visual identity and messaging.

Ultimately, these are your brand’s visual assets.

You’ll use your branding kit whenever you create brand collateral for your brand to create recognizable brand experiences through every touchpoint.

Your branding kit includes all the design elements, templates, and guidelines you need for brand consistency across various marketing materials.

In it, you’ll have:

Logo files: Different variations and formats of the brand's logo design to use in various situations.

Color palette: The specific colors and color codes that make up your brand's visual identity.

Typography: Your chosen typeface, fonts, font sizes, and font styles for the brand's written content and across all collateral.

Design elements: Various icons, patterns, illustrations, or other visual elements and brand elements you can use in marketing materials.

Templates: Pre-designed templates for presentations, social media posts, business cards, and other marketing collateral.

Brand Style Guide / Brand Guidelines

A brand style guide, is a comprehensive document that outlines the rules and best practices for using a company's branding assets and brand design.

The more detailed version, the brand guidelines, is a document outlining the rules of the entire brand, from strategy to visual.

Ultimately, a branding deck and brand guidelines contain the same information designed to guide the communication of the overall brand.

This branding blueprint helps ensure brand consistency by providing clear instructions on how to apply the brand's visual identity, tone of voice, and messaging across different channels.

Say somebody needs to write a blog to sit on the website, design the latest product packaging, craft a social media ad, or design a new physical store.

They’ll need to refer to the brand guidelines to ensure they complete their tasks in a way that preserves the consistency of the brand experience.

Some key parts of your brand guidelines include logo usage, color palette, typography, imagery use, and tone of voice guidelines.

Explore Brand Strategy Programs & Tools

Why is a branding deck important.

A branding deck plays a crucial role in establishing a company's identity and maintaining brand consistency.

For you as a brand strategist, it should be fairly clear by now that a branding deck is an extremely important tool in your arsenal.

Let’s explore the benefits of a thorough branding deck in more detail.

It helps communicate the brand's story, values, and mission to stakeholders, employees, and customers.

It ensures that all marketing materials, web design, and social media content are on-brand and aligned with the company's overall strategy.

It provides a clear and cohesive direction for graphic design and marketing teams to follow.

A neat brand presentation deck that cohesively lays all this out for you is a must-have resource to refer back to and share with others.

The Elements of a Branding Deck

Okay, let’s explore some of the specific building blocks and the nitty-gritty of what really goes into your branding deck.

These are the fundamentals of your broader brand strategy anyway.

It’s all about communicating these effectively to direct the thread of your branding deck.

Brand Values

Clearly define the guiding principles that shape your company's decisions and actions.

Align these values with your target audience's priorities and concerns, and make sure they're integrated into your company culture. 

Brand Mission

Develop a concise and memorable statement outlining your company's overarching purpose and intended impact.

A great brand mission should serve as an inspiring call-to-action for your team and a commitment to your customers.

Brand Positioning

Determine your brand's unique place in the market by identifying your target audience, analyzing your competition, and defining your unique selling proposition (USP ). 

Effective brand positioning highlights the distinct value your company offers and sets it apart from competitors to establish your brand's unique space in the market.

Brand Story

Craft a compelling narrative that captures your company's origin, purpose, and vision. 

Your brand story should be engaging, relatable, and evoke an emotional connection with your target audience. 

A strong brand story will guide your branding strategy and set the tone for all your marketing efforts.

Focus on sharing your company's history , describing challenges and triumphs, and outlining your vision for the future to create a lasting impact.

Visual Identity

The visual identity of the brand defines the look and feel of the brand and the visual elements and assets used to achieve it.  

The visual identity aspect of the brand deck is quite simply, the decks version of the brand style guide, outlining how the visual elements should be used across different environments and channels (and how they shouldn’t).

Product Line or List of Services

You should include a comprehensive overview of your products or services in your branding deck and any specified communication related to them.

This helps your audience quickly understand the range of offerings your company provides.

To effectively showcase your products or services, make sure you:

Organize your offerings into easy-to-grasp categories

Highlight key features and benefits of each product/service

Use engaging visuals

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Branding Deck Presentation Tutorial

Now that we’ve explored the various elements, let’s work out how you fuse it all together into a winning branding deck.

You’ll need to consider your foundational strategy, craft the deck with care to make it accessible for viewers, and then understand that your deck is an ever-evolving project as your brand changes over time.

#1. Define Your Brand Strategy

Start from the start, right? 

If you’re going to communicate your brand in a way that’s designed to influence your audience.

You better be sure of exactly who you want to influence and the way you intend to do that.

Your brand strategy defines your target market, positioning strategy, communication strategy, and your visual approach.

Your strategy is the foundational pillar not just to your branding deck, but your entire brand.

#2.  Develop A Cohesive Visual Identity

Establish a consistent visual identity for your brand by landing on a color palette and typography that complements design elements to align with your brand's personality and message.

Use your branding deck as a case study of your visual identity to create a polished, professional look.

#3. Organize Your Content

Outline the structure of your branding deck, so that everything flows nicely. 

Start with an introduction that sets the tone, followed by sections that cover your brand story, values, mission, positioning, product line or services, and the problem you're solving.

#4.  Design Visually Appealing Slides

It’s pretty much a no-brainer to create slides that are both visually appealing and easy to digest using your brand’s visual identity.

Use high-quality images, graphics, and infographics that sport your brand colors. Balance text with visuals to avoid overwhelming your audience.

#5. Incorporate Storytelling

Take them on a journey!  

Engage your audience by weaving storytelling elements throughout your deck design.

Use your brand voice to share anecdotes, lighthearted humor if appropriate, case studies, and testimonials that demonstrate your brand's impact to create an emotional connection with your audience.

#6. Maintain Brand Consistency

Ensure that your branding deck fits with your company's other marketing materials, such as your website, social media, and print collateral.

Branding is a game of consistency that provides the audience with a noticeably similar experience from internal documents to external communication.

Although the brand deck may or may not be seen by external stakeholders, it’s critical that this consistency starts from within. 

#7. Refine & Iterate

Review your branding deck for clarity, consistency, and impact. 

Seek feedback from team members, stakeholders, or mentors to identify areas for improvement. It’s going to be a work in progress, too, adapting as your brand evolves and grows.

As your brand and business evolves, your brand deck should too.

Resources To Build Your Brand Deck Template

We all love a free resource! Thankfully, there’s plenty available to help you in your creation of a brand deck.

With these online tools, you can make a great start without committing to added expenses for popular SaaS tools, such as Photoshop.  To help you get started on your branding journey, try these out:

Pro Brand Builder : Your brand deck shouldn’t be thrown together willy nilly and if you’ve taken the time and attention to engage a solid agency or freelancer to develop your brand, then providing you with a branding deck to guide you will be their bread and butter.

Adobe Creative Suite : If you have a professional in-house, they should have the chops to create your branding deck to guide the rest of the team.

Canva is extremely popular among professional and beginner designers alike. The platform offers a wide range of customizable templates for presentations, social media, infographics, and more.

Google Slides is super easy to use and provides various presentation templates that you can easily edit and share with your team.

PowerPoint remains popular. Microsoft's popular presentation software offers a variety of free templates suitable for brand decks. You can use a Powerpoint template to create an engaging branding deck. 

Over To You

Creating a well-designed, impactful branding deck is essential for any company looking to establish a strong, consistent brand identity.

By understanding the key elements of a branding deck and following the steps outlined in this guide, you'll be well on your way to crafting a captivating brand story and a cohesive brand image that can give your whole brand direction.

Remember, a great brand deck needs to tick boxes to look good, but there has to be substance. It should be more than just a professional, slick presentation.

It should clearly communicate your brand's essence and values, playing its part in your brand story in a way that forges an emotional connection with the audience.

Even if you already have a brand deck, you should review it regularly and update it as your own brand evolves.

1. How long should a branding deck be?

There's no set length for a branding deck, but it should be concise and visually engaging. Condensing big ideas into bite-sized chinks is always advisable. Aim for 10-20 slides, focusing on key elements like brand story, values, and positioning.

2. How often should I update my branding deck?

Update your branding deck whenever significant changes occur in your brand identity or offerings. Regular reviews can also help ensure your branding remains fresh and relevant.

3. How can I make my branding deck visually appealing?

Use a consistent color palette, typeface, typography, and design elements that align with your brand identity to create a visually appealing brand deck.

4. How much does it cost to create a branding deck?

The cost of creating a branding deck varies depending on the software you use and whether you hire a professional designer. However, using free templates and resources where possible can help minimize expenses.

5. Can I use my branding deck in my marketing materials?

Absolutely! Your branding deck serves as a kind of blueprint and a reference for your marketing materials, ensuring consistency in design and messaging across all platforms.

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• Inspiration

23 presentation examples that really work (plus templates!)

• 30 Mar 2023

To help you in your quest for presentation greatness, we’ve gathered 23 of the best business presentation examples out there. These hand-picked ideas range from business PowerPoint presentations, to recruitment presentations, and everything in between.

As a bonus, several of our examples include editable video presentation templates from  Biteable .

Biteable allows anyone to create great video presentations — no previous video-making skills required. The easy-to-use platform has hundreds of brandable templates and video scenes designed with a business audience in mind. A video made with Biteable is just what you need to add that wow factor and make an impact on your audience.

Create videos that drive action

Activate your audience with impactful, on-brand videos. Create them simply and collaboratively with Biteable.

Video presentation examples

Video presentations are our specialty at Biteable. We love them because they’re the most visually appealing and memorable way to communicate.

1. Animated characters

Our first presentation example is a business explainer from Biteable that uses animated characters. The friendly and modern style makes this the perfect presentation for engaging your audience.

Bonus template:  Need a business video presentation that reflects the beautiful diversity of your customers or team? Use  Biteable’s workplace scenes . You can change the skin tone and hair color for any of the animated characters.

2. Conference video

Videos are also ideal solutions for events (e.g. trade shows) where they can be looped to play constantly while you attend to more important things like talking to people and handing out free cheese samples.

For this event presentation sample below, we used bright colours, stock footage, and messaging that reflects the brand and values of the company. All these elements work together to draw the attention of passers-by.

For a huge selection of video presentation templates, take a look at our  template gallery .

Business PowerPoint presentation examples

Striking fear into the hearts of the workplace since 1987, PowerPoint is synonymous with bland, boring presentations that feel more like an endurance test than a learning opportunity. But it doesn’t have to be that way. Check out these anything-but-boring business PowerPoint presentation examples.

3. Design pointers

This PowerPoint presentation takes a tongue-in-cheek look at how the speakers and users of PowerPoint are the problem, not the software itself.

Even at a hefty 61 slides, the vintage theme, appealing colors, and engaging content keep the viewer interested. It delivers useful and actionable tips on creating a better experience for your audience.

Pixar, as you’d expect, redefines the meaning of PowerPoint in their “22 Rules for Phenomenal Storytelling”. The character silhouettes are instantly recognizable and tie firmly to the Pixar brand. The bright colour palettes are carefully chosen to highlight the content of each slide.

This presentation is a good length, delivering one message per slide, making it easy for an audience to take notes and retain the information.

Google slides examples

If you’re in business, chances are you’ll have come across  slide decks . Much like a deck of cards, each slide plays a key part in the overall ‘deck’, creating a well-rounded presentation.

If you need to inform your team, present findings, or outline a new strategy, slides are one of the most effective ways to do this.

Google Slides is one of the best ways to create a slide deck right now. It’s easy to use and has built-in design tools that integrate with Adobe, Lucidchart, and more. The best part — it’s free!

5. Teacher education

Here’s a slide deck that was created to educate teachers on how to use Google Slides effectively in a classroom. At first glance it seems stuffy and businessy, but if you look closer it’s apparent the creator knows his audience well, throwing in some teacher-friendly content that’s bound to get a smile.

The slides give walkthrough screenshots and practical advice on the different ways teachers can use the software to make their lives that little bit easier and educate their students at the same time.

6. Charity awareness raiser

This next Google slide deck is designed to raise awareness for an animal shelter. It has simple, clear messaging, and makes use of the furry friends it rescues to tug on heartstrings and encourage donations and adoptions from its audience.

Pro tip: Creating a presentation is exciting but also a little daunting. It’s easy to feel overwhelmed — especially if the success of your business or nonprofit depends on it.

Prezi presentation examples

If you haven’t come across  Prezi , it’s a great alternative to using static slides. Sitting somewhere between slides and a video presentation, it allows you to import other content and add motion to create a more engaging viewer experience.

7. Red Bull event recap

This Prezi was created to document the Red Bull stratosphere freefall stunt a few years ago. It neatly captures all the things that Prezi is capable of, including video inserts and the zoom effect, which gives an animated, almost 3D effect to what would otherwise be still images.  

Prezi has annual awards for the best examples of presentations over the year. This next example is one of the 2018 winners. It was made to highlight a new Logitech tool.

8. Logitech Spotlight launch

What stands out here are the juicy colors, bold imagery, and the way the designer has used Prezi to its full extent, including rotations, panning, fades, and a full zoom out to finish the presentation.

Sales presentation examples

If you’re stuck for ideas for your sales presentation, step right this way and check out this video template we made for you.

9. Sales enablement video presentation

In today’s fast-paced sales environment, you need a way to make your sales enablement presentations memorable and engaging for busy reps.  Sales enablement videos  are just the ticket. Use this video presentation template the next time you need to present on your metrics.

10. Zuroa sales deck

If you’re after a sales deck, you can’t go past this example from Zuora. What makes it great? It begins by introducing the worldwide shift in the way consumers are shopping. It’s a global phenomenon, and something we can all relate to.

It then weaves a compelling story about how the subscription model is changing the face of daily life for everyone. Metrics and testimonials from well-known CEOs and executives are included for some slamming social proof to boost the sales message.

Pitch presentation examples

Pitch decks are used to give an overview of business plans, and are usually presented during meetings with customers, investors, or potential partners.

11. Uber pitch deck

This is Uber’s original pitch deck, which (apart from looking a teensy bit dated) gives an excellent overview of their business model and clearly shows how they intended to disrupt a traditional industry and provide a better service to people. Right now, you’re probably very grateful that this pitch presentation was a winner.

You can make your own pitch deck with Biteable, or start with one of our  video templates  to make something a little more memorable.

12. Video pitch template

This video pitch presentation clearly speaks to the pains of everyone who needs to commute and find parking. It then provides the solution with its app that makes parking a breeze.

The video also introduces the key team members, their business strategy, and what they’re hoping to raise in funding. It’s a simple, clear pitch that positions the company as a key solution to a growing, worldwide problem. It’s compelling and convincing, as a good presentation should be.

13. Fyre Festival pitch deck

The most epic example of a recent pitch deck is this one for Fyre Festival – the greatest event that never happened. Marvel at its persuasion, gasp at the opportunity of being part of the cultural experience of the decade, cringe as everything goes from bad to worse.

Despite the very public outcome, this is a masterclass in how to create hype and get funding with your pitch deck using beautiful imagery, beautiful people, and beautiful promises of riches and fame.

Business presentation examples

Need to get the right message out to the right people? Business presentations can do a lot of the heavy lifting for you.

Simply press play and let your video do the talking. No fumbling your words and sweating buckets in front of those potential clients, just you being cool as a cucumber while your presentation does the talking.

Check out two of our popular templates that you can use as a starting point for your own presentations. While they’re business-minded, they’re definitely not boring.

14. Business intro template

Modern graphics, animations, and upbeat soundtracks keep your prospects engaged as they learn about your business, your team, your values, and how you can help them.

15. Business explainer template

Research presentation examples.

When you’re giving a more technical presentation such as research findings, you need to strike the perfect balance between informing your audience and making sure they stay awake.

As a rule, slides are more effective for research presentations, as they are used to support the speaker’s knowledge rather can capture every small detail on screen.

With often dry, complex, and technical subject matter, there can be a temptation for presentations to follow suit. Use images instead of walls of text, and keep things as easy to follow as possible.

16. TrackMaven research deck

TrackMaven uses their endearing mascot to lighten up this data-heavy slide deck. The graphs help to bring life to their findings, and they ensure to only have one bite-size takeaway per slide so that viewers can easily take notes.

17. Wearable tech research report

Obviously, research can get very researchy and there’s not a lot to be done about it. This slide deck below lays out a ton of in-depth information but breaks it up well with quotes, diagrams, and interesting facts to keep viewers engaged while it delivers its findings on wearable technology.

Team presentation examples

Motivating your team can be a challenge at the best of times, especially when you need to gather them together for….another presentation!

18. Team update template

We created this presentation template as an example of how to engage your team. In this case, it’s for an internal product launch. Using colorful animation and engaging pacing, this video presentation is much better than a static PowerPoint, right?

19. Officevibe collaboration explainer

This short slide deck is a presentation designed to increase awareness of the problems of a disengaged team. Bright colors and relevant images combine with facts and figures that compel viewers to click through to a download to learn more about helping their teams succeed.

Recruitment presentation examples

Recruiting the right people can be a challenge. Presentations can help display your team and your business by painting a dynamic picture of what it’s like to work with you.

Videos and animated slides let you capture the essence of your brand and workplace so the right employees can find you.

20. Company culture explainer

If you’re a recruitment agency, your challenge is to stand out from the hundreds of other agencies in the marketplace.

21. Kaizen culture

Showcasing your agency using a slide deck can give employers and employees a feel for doing business with you. Kaizen clearly displays its credentials and highlights its brand values and personality here (and also its appreciation of the coffee bean).

Explainer presentation examples

Got some explaining to do? Using an explainer video is the ideal way to showcase products that are technical, digital, or otherwise too difficult to explain with still images and text.

Explainer videos help you present the features and values of your product in an engaging way that speaks to your ideal audience and promotes your brand at the same time.

22. Product explainer template

23. lucidchart explainer.

Lucidchart does a stellar job of using explainer videos for their software. Their series of explainers-within-explainers entertains the viewer with cute imagery and an endearing brand voice. At the same time, the video is educating its audience on how to use the actual product. We (almost) guarantee you’ll have more love for spiders after watching this one.

Make a winning video presentation with Biteable

Creating a winning presentation doesn’t need to be difficult or expensive. Modern slide decks and video software make it easy for you to give compelling presentations that sell, explain, and educate without sending your audience to snooze town.

For the best online video presentation software around, check out Biteable. The intuitive platform does all the heavy lifting for you, so making a video presentation is as easy as making a PowerPoint.

Use Biteable’s brand builder to automatically fetch your company colors and logo from your website and apply them to your entire video with the click of a button. Even add a  clickable call-to-action  button to your video.

Share your business presentation anywhere with a single, trackable URL and watch your message turn into gold.

Make stunning videos with ease.

Take the struggle out of team communication.

Try Biteable now.

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What It Takes to Give a Great Presentation

• Carmine Gallo

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

• Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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20 Really Good PowerPoint Examples to Inspire Your Next Presentation

By sandra boicheva.

2 years ago

You may also like Show related articles Hide

You might have the most amazing idea that you wish to share with the world, but you might not get the results you want if the delivery isn’t good. Although as a tool, PowerPoint is pretty easy to use and intuitive, creating a good PowerPoint presentation is not a simple task. There is a lot of things to consider when designing your slides from the words you use, to the copy structure, data visualization, and overall design. This is why today we gathered 20 really good PowerPoint examples of presentations that flawlessly deliver their messages. These creative ideas will surely inspire you to make your next presentation your best one, as they all share good design and engaging storytelling.

“If you don’t know what you want to achieve in your presentation your audience never will.” – Harvey Diamond

1. Idea to Identify: The Design of Brand

This is a long one. Here we have a 242 slides presentation that exposes the myriad facets of design and how they impact the brand identity. The presentation has a lot of data to show and spreads it throughout more than 200 slides to make it easy to read and follow. In all, this is the best way to present a lot of information: instead of overwhelming the viewers with text walls, the presenter simply adds more slides.

• Author:   Sudio Sudarsan

2. Jeunesse Opportunity Presentation 2021

This is a great example of brand presentation with company profile, product system, plan, and reward. It gives a similar experience to browsing a website.

• Author:   DASH2 – Jeunesse Global

3. Accenture Tech Vision 2020

A short and sweet presentation about how companies prepare for data regulation and how this impacts the customer experience. 

• Author:   Accenture

4. APIs as Digital Factories’ New Machines

A comparison presentation of how companies capture most of the market value. It explains well how to view the economy from a different perspective and adopt customer-centric thinking. The presentation has a lot of value, it’s well structured and it’s a good read in only 28 slides.

• Author:  Apidays

5. 24 Books You’ve Never Heard Of – But Will Change Your Life

This is a great example of how repeating slides design for the same type of content isn’t a synonym for being unimaginative. It’s pretty straightforward: it promises 24 titles, an inspirational introduction, and a slide for each book that will change your life.

• Author:   Ryan Holiday

6. 10 Memorable David Bowie Quotes

Not always presentations must have a specific educational or conventional goal. Sometimes, it could be a cool personal project meant to inspire your audience. And let’s be honest, who doesn’t love David Bowie? A presentation with 10 memorable quotes by him is worth watching. 

• Author: Stinson

7. Creative Mornings San Diego 

• Author:   Anne McColl

8. Digital 2020 Global Digital Overview

A report heavy-data presentation about everything you need to know about mobile, internet, social media, and e-commerce use around the world in 2020. It’s a long read but comprehensive and well-illustrated with data visualization.

• Author:   DataReportal

9. Blitzscaling: Book Trailer

One of the most well-made presentations about informative topics such as startup’s life-cycle and where the most value is created. It’s designed as a book, consistent, with lesser text as possible, and imitates animation by adding new content on copies of the same slide. 

• Author:  Reid Hoffman

10. Poor Self-Esteem: Just Beat It!

A very valuable presentation that takes on the reasons for low self-esteem and how to overcome it. The design is very simple and comprehensive and even suitable for social media carousel posts.

• Author:   SlideShop.com

11. You Suck At PowerPoint!

This presentation is more than a decade old and still checks out. After all, you could expect great presentation design from someone who talks about design mistakes and how to overcome them.  61 slides of a fun experience and a great read.

• Author:  Jesse Desjardins

12. Pixar’s 22 Rules to Phenomenal Storytelling

Pixar’s 22 Rules to Phenomenal Storytelling, originally tweeted by Emma Coats, in a 24-slides presentation with a custom design. 

• Author:   Gavin McMahon

13. A Complete Guide To The Best Times To Post On Social Media

A fun little presentation with great value. It takes on the most effective times to post on social media, send an email, or publish a blog.

• Author:   TrackMaven

14. Fix Your Really Bad PowerPoint

The next presentation honors Seth Godin and his wisdom. It uses his book’s insights to visualize all the tips in 45 engaging slides.

• Author:   HighSpark

15. 10 Lessons from the World’s Most Captivating Presenters

This presentation is for presenters who wish to become better. And what better way than getting inspired by the world’s greatest presenters and accessing some of their secrets. 

• Author:   HubSpot

16. Crap. The Content Marketing Deluge

For starters, this presentation has a very captivating title and opening. Winning the attention from the very start, it continues with consistent clean design and great content. It delivers exactly what it promised. 

• Author: Velocity Partners

17. Displaying Data

More insightful advice and tips from professional presenters that check out to this very day. It’s a great presentation about visualizing your data in the best way possible and it also delivers it with design.

• Author:   Bipul Deb Nath

18. 5 Storytelling Lessons From Superhero Stories

Custom-made presentation with illustrations made specifically for the occasion, and brilliant execution. It shows it’s definitely worth it to spend time making your presentation more personal and from scratch. 

19. 10 Things your Audience Hates About your Presentation

Another custom presentation with icons-style illustrations about how to avoid cringe when making presentations. 

• Author:   Stinson

20. The Designer’s Guide to Startup Weekend

You will work hard all weekend long but you will also find new friends, mentors, and the chance to promote yourself. A pretty wholesome presentation with a custom design where the presenter shares her own experience in the world of startups.

• Author:  Iryna Nezhynska

That’s It!

These 20 presentations prove that PowerPoint is never out of date and it’s a great tool to deliver your message across. We hope you got inspired for your next presentation and make your audience fall in love with your concepts.

In the meantime, why not take a look at the related articles to get some more inspiration or grab a couple of freebies:

• [Freebies] 17 Really Good Sources For Free Vector Images For Commercial Use
• [Inspiration] 85 Really Good T-Shirt Design Ideas to Inspire You for Your Next Project
• [Insights] The 5 Top Online Tools for Custom YouTube Banners (and YouTube Thumbnails)

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How To Make a Good Presentation [A Complete Guide]

By Krystle Wong , Jul 20, 2023

A top-notch presentation possesses the power to drive action. From winning stakeholders over and conveying a powerful message to securing funding — your secret weapon lies within the realm of creating an effective presentation .  

Being an excellent presenter isn’t confined to the boardroom. Whether you’re delivering a presentation at work, pursuing an academic career, involved in a non-profit organization or even a student, nailing the presentation game is a game-changer.

In this article, I’ll cover the top qualities of compelling presentations and walk you through a step-by-step guide on how to give a good presentation. Here’s a little tip to kick things off: for a headstart, check out Venngage’s collection of free presentation templates . They are fully customizable, and the best part is you don’t need professional design skills to make them shine!

These valuable presentation tips cater to individuals from diverse professional backgrounds, encompassing business professionals, sales and marketing teams, educators, trainers, students, researchers, non-profit organizations, public speakers and presenters. 

No matter your field or role, these tips for presenting will equip you with the skills to deliver effective presentations that leave a lasting impression on any audience.

Click to jump ahead:

What are the 10 qualities of a good presentation?

Step-by-step guide on how to prepare an effective presentation, 9 effective techniques to deliver a memorable presentation, faqs on making a good presentation, how to create a presentation with venngage in 5 steps.

When it comes to giving an engaging presentation that leaves a lasting impression, it’s not just about the content — it’s also about how you deliver it. Wondering what makes a good presentation? Well, the best presentations I’ve seen consistently exhibit these 10 qualities:

1. Clear structure

No one likes to get lost in a maze of information. Organize your thoughts into a logical flow, complete with an introduction, main points and a solid conclusion. A structured presentation helps your audience follow along effortlessly, leaving them with a sense of satisfaction at the end.

Regardless of your presentation style , a quality presentation starts with a clear roadmap. Browse through Venngage’s template library and select a presentation template that aligns with your content and presentation goals. Here’s a good presentation example template with a logical layout that includes sections for the introduction, main points, supporting information and a conclusion: 

2. Engaging opening

Hook your audience right from the start with an attention-grabbing statement, a fascinating question or maybe even a captivating anecdote. Set the stage for a killer presentation!

The opening moments of your presentation hold immense power – check out these 15 ways to start a presentation to set the stage and captivate your audience.

3. Relevant content

Make sure your content aligns with their interests and needs. Your audience is there for a reason, and that’s to get valuable insights. Avoid fluff and get straight to the point, your audience will be genuinely excited.

4. Effective visual aids

Picture this: a slide with walls of text and tiny charts, yawn! Visual aids should be just that—aiding your presentation. Opt for clear and visually appealing slides, engaging images and informative charts that add value and help reinforce your message.

With Venngage, visualizing data takes no effort at all. You can import data from CSV or Google Sheets seamlessly and create stunning charts, graphs and icon stories effortlessly to showcase your data in a captivating and impactful way.

5. Clear and concise communication

Keep your language simple, and avoid jargon or complicated terms. Communicate your ideas clearly, so your audience can easily grasp and retain the information being conveyed. This can prevent confusion and enhance the overall effectiveness of the message. 

6. Engaging delivery

Spice up your presentation with a sprinkle of enthusiasm! Maintain eye contact, use expressive gestures and vary your tone of voice to keep your audience glued to the edge of their seats. A touch of charisma goes a long way!

7. Interaction and audience engagement

Turn your presentation into an interactive experience — encourage questions, foster discussions and maybe even throw in a fun activity. Engaged audiences are more likely to remember and embrace your message.

Transform your slides into an interactive presentation with Venngage’s dynamic features like pop-ups, clickable icons and animated elements. Engage your audience with interactive content that lets them explore and interact with your presentation for a truly immersive experience.

8. Effective storytelling

Who doesn’t love a good story? Weaving relevant anecdotes, case studies or even a personal story into your presentation can captivate your audience and create a lasting impact. Stories build connections and make your message memorable.

A great presentation background is also essential as it sets the tone, creates visual interest and reinforces your message. Enhance the overall aesthetics of your presentation with these 15 presentation background examples and captivate your audience’s attention.

9. Well-timed pacing

Pace your presentation thoughtfully with well-designed presentation slides, neither rushing through nor dragging it out. Respect your audience’s time and ensure you cover all the essential points without losing their interest.

10. Strong conclusion

Last impressions linger! Summarize your main points and leave your audience with a clear takeaway. End your presentation with a bang , a call to action or an inspiring thought that resonates long after the conclusion.

In-person presentations aside, acing a virtual presentation is of paramount importance in today’s digital world. Check out this guide to learn how you can adapt your in-person presentations into virtual presentations . 

Preparing an effective presentation starts with laying a strong foundation that goes beyond just creating slides and notes. One of the quickest and best ways to make a presentation would be with the help of a good presentation software . 

Otherwise, let me walk you to how to prepare for a presentation step by step and unlock the secrets of crafting a professional presentation that sets you apart.

1. Understand the audience and their needs

Before you dive into preparing your masterpiece, take a moment to get to know your target audience. Tailor your presentation to meet their needs and expectations , and you’ll have them hooked from the start!

2. Conduct thorough research on the topic

Time to hit the books (or the internet)! Don’t skimp on the research with your presentation materials — dive deep into the subject matter and gather valuable insights . The more you know, the more confident you’ll feel in delivering your presentation.

3. Organize the content with a clear structure

No one wants to stumble through a chaotic mess of information. Outline your presentation with a clear and logical flow. Start with a captivating introduction, follow up with main points that build on each other and wrap it up with a powerful conclusion that leaves a lasting impression.

Delivering an effective business presentation hinges on captivating your audience, and Venngage’s professionally designed business presentation templates are tailor-made for this purpose. With thoughtfully structured layouts, these templates enhance your message’s clarity and coherence, ensuring a memorable and engaging experience for your audience members.

Don’t want to build your presentation layout from scratch? pick from these 5 foolproof presentation layout ideas that won’t go wrong. 

4. Develop visually appealing and supportive visual aids

Spice up your presentation with eye-catching visuals! Create slides that complement your message, not overshadow it. Remember, a picture is worth a thousand words, but that doesn’t mean you need to overload your slides with text.

Well-chosen designs create a cohesive and professional look, capturing your audience’s attention and enhancing the overall effectiveness of your message. Here’s a list of carefully curated PowerPoint presentation templates and great background graphics that will significantly influence the visual appeal and engagement of your presentation.

5. Practice, practice and practice

Practice makes perfect — rehearse your presentation and arrive early to your presentation to help overcome stage fright. Familiarity with your material will boost your presentation skills and help you handle curveballs with ease.

6. Seek feedback and make necessary adjustments

Don’t be afraid to ask for help and seek feedback from friends and colleagues. Constructive criticism can help you identify blind spots and fine-tune your presentation to perfection.

With Venngage’s real-time collaboration feature , receiving feedback and editing your presentation is a seamless process. Group members can access and work on the presentation simultaneously and edit content side by side in real-time. Changes will be reflected immediately to the entire team, promoting seamless teamwork.

7. Prepare for potential technical or logistical issues

Prepare for the unexpected by checking your equipment, internet connection and any other potential hiccups. If you’re worried that you’ll miss out on any important points, you could always have note cards prepared. Remember to remain focused and rehearse potential answers to anticipated questions.

8. Fine-tune and polish your presentation

As the big day approaches, give your presentation one last shine. Review your talking points, practice how to present a presentation and make any final tweaks. Deep breaths — you’re on the brink of delivering a successful presentation!

In competitive environments, persuasive presentations set individuals and organizations apart. To brush up on your presentation skills, read these guides on how to make a persuasive presentation and tips to presenting effectively . 

Whether you’re an experienced presenter or a novice, the right techniques will let your presentation skills soar to new heights!

From public speaking hacks to interactive elements and storytelling prowess, these 9 effective presentation techniques will empower you to leave a lasting impression on your audience and make your presentations unforgettable.

1. Confidence and positive body language

Positive body language instantly captivates your audience, making them believe in your message as much as you do. Strengthen your stage presence and own that stage like it’s your second home! Stand tall, shoulders back and exude confidence. 

2. Eye contact with the audience

Break down that invisible barrier and connect with your audience through their eyes. Maintaining eye contact when giving a presentation builds trust and shows that you’re present and engaged with them.

3. Effective use of hand gestures and movement

A little movement goes a long way! Emphasize key points with purposeful gestures and don’t be afraid to walk around the stage. Your energy will be contagious!

4. Utilize storytelling techniques

Weave the magic of storytelling into your presentation. Share relatable anecdotes, inspiring success stories or even personal experiences that tug at the heartstrings of your audience. Adjust your pitch, pace and volume to match the emotions and intensity of the story. Varying your speaking voice adds depth and enhances your stage presence.

5. Incorporate multimedia elements

Spice up your presentation with a dash of visual pizzazz! Use slides, images and video clips to add depth and clarity to your message. Just remember, less is more—don’t overwhelm them with information overload. 

Turn your presentations into an interactive party! Involve your audience with questions, polls or group activities. When they actively participate, they become invested in your presentation’s success. Bring your design to life with animated elements. Venngage allows you to apply animations to icons, images and text to create dynamic and engaging visual content.

6. Utilize humor strategically

Laughter is the best medicine—and a fantastic presentation enhancer! A well-placed joke or lighthearted moment can break the ice and create a warm atmosphere , making your audience more receptive to your message.

7. Practice active listening and respond to feedback

Be attentive to your audience’s reactions and feedback. If they have questions or concerns, address them with genuine interest and respect. Your responsiveness builds rapport and shows that you genuinely care about their experience.

8. Apply the 10-20-30 rule

Apply the 10-20-30 presentation rule and keep it short, sweet and impactful! Stick to ten slides, deliver your presentation within 20 minutes and use a 30-point font to ensure clarity and focus. Less is more, and your audience will thank you for it!

9. Implement the 5-5-5 rule

Simplicity is key. Limit each slide to five bullet points, with only five words per bullet point and allow each slide to remain visible for about five seconds. This rule keeps your presentation concise and prevents information overload.

Simple presentations are more engaging because they are easier to follow. Summarize your presentations and keep them simple with Venngage’s gallery of simple presentation templates and ensure that your message is delivered effectively across your audience.

1. How to start a presentation?

To kick off your presentation effectively, begin with an attention-grabbing statement or a powerful quote. Introduce yourself, establish credibility and clearly state the purpose and relevance of your presentation.

2. How to end a presentation?

For a strong conclusion, summarize your talking points and key takeaways. End with a compelling call to action or a thought-provoking question and remember to thank your audience and invite any final questions or interactions.

3. How to make a presentation interactive?

To make your presentation interactive, encourage questions and discussion throughout your talk. Utilize multimedia elements like videos or images and consider including polls, quizzes or group activities to actively involve your audience.

In need of inspiration for your next presentation? I’ve got your back! Pick from these 120+ presentation ideas, topics and examples to get started. 

Creating a stunning presentation with Venngage is a breeze with our user-friendly drag-and-drop editor and professionally designed templates for all your communication needs. 

Here’s how to make a presentation in just 5 simple steps with the help of Venngage:

Step 1: Sign up for Venngage for free using your email, Gmail or Facebook account or simply log in to access your account. 

Step 2: Pick a design from our selection of free presentation templates (they’re all created by our expert in-house designers).

Step 3: Make the template your own by customizing it to fit your content and branding. With Venngage’s intuitive drag-and-drop editor, you can easily modify text, change colors and adjust the layout to create a unique and eye-catching design.

Step 4: Elevate your presentation by incorporating captivating visuals. You can upload your images or choose from Venngage’s vast library of high-quality photos, icons and illustrations. 

Step 5: Upgrade to a premium or business account to export your presentation in PDF and print it for in-person presentations or share it digitally for free!

By following these five simple steps, you’ll have a professionally designed and visually engaging presentation ready in no time. With Venngage’s user-friendly platform, your presentation is sure to make a lasting impression. So, let your creativity flow and get ready to shine in your next presentation!

Rebranding Presentation

Efficiently communicate your brand’s new direction with this Rebranding Presentation Template. Provide clarity around the reinvention of your brand and your rebranding strategies.

Trusted by 65M+ users and leading companies

About the Rebranding Presentation Template

Rebranding is an essential part of any brand’s evolution as your original positioning loses its impact. It demonstrates a business’ willingness to adapt, modify, and refine its image for the future. 

Use this Rebranding Presentation Template to showcase your brand’s newly revised marketing and operational strategy. Keep your team in the loop with your plan of action for shifting your brand’s identity.

What’s a rebranding presentation?

There comes a point in any brand’s life cycle when a refreshment of tone, vision, and outlook is needed to move forward. Every few years, brands need to reassess their target market , future objectives, and general identity to ensure that they are on track to reach their goals.

Once you’ve developed a rebranding plan, you need a rebranding presentation to communicate these new ideas to your team, stakeholders, and investors.

If your brand simply goes ahead with implementing the new changes without a comprehensive presentation, this could cause confusion within the business and weaken the rebranding’s effects. 

Miro is the perfect presentation maker - the Rebranding Presentation Template will help you prepare a clear, impactful presentation that includes all of the necessary information around your new strategy for a strong brand identity.

What should be in a rebranding presentation?

You want to give your presentation audience a complete, clear, and concise idea of how your brand’s future looks, feels, and sounds. The most important things to include in a rebranding presentation are: 

Visual branding examples – How is your brand’s logo and aesthetic being altered? What can people expect from the visual components of your brand?

Target audience – As brands evolve, so do audiences. What is your brand doing to cater to new waves of clients?

Future goals – What are your brand’s current goals and objectives? How do they differ from the previous ones?

Brand tone and personality – Brand identity is everything. How is yours changing in stance and voice, and why? How will your future audience perceive you?

Core values – Are your core values staying the same, or are they evolving too? Adjusting values and brand philosophies can be a big part of the rebranding strategy.

Regardless of which parts of your brand are being reworked, what’s important is that the changes are all well-researched and based on data. The “why” behind your revisions is just as crucial as the “what.”

Why use a rebranding presentation?

A rebranding presentation is your brand’s way of introducing its new identity to your team and other stakeholders involved in your business’ image.

You need a rebranding presentation to reshape the face of your brand in a way that makes sense to employees, supervisors, and investors. Using a Rebranding Presentation Template also helps your team easily put together an arrangement that is clear and easy for others to understand. 

When it comes to rebranding your business, you can’t just go from A to Z without an explanation. You need to take methodical, data-based steps that align with your long-term goals. 

Presenting a case for your rebranding plans can also put investors’ minds at ease. It shows them that you have a concrete, researched strategy for the future of your brand — from both a consumer and competitor perspective.

How to use the Rebranding Presentation Template

Gather ideas and data.

Before you can assemble your rebranding strategy into a cohesive presentation, you’ll need the raw materials. Visual examples, data on consumer behavior, and future projections will all make your presentation more effective.

Fill in your template

Miro’s Rebranding Presentation Template has the structure you need to pull off a great presentation. Fill in the slides with information about your new target audience and your design plans for your brand’s future. 

Customize your template

This Rebranding Presentation Template isn’t set in stone — you can tweak it as needed. Add or remove slides and easily adjust the structure of the layout. 

Use presentation mode

Miro’s Rebranding Presentation Template includes a presentation mode set up with frames and special features to streamline the presentation process. Once you’re ready to present, simply select this mode and then use the forward and back arrows to seamlessly move through your presentation.

Tips for a great rebranding presentation

To pull off a really impactful rebranding presentation, there are a couple of tricks you’ll need up your sleeve. The first is a strong Rebranding Presentation Template, and the others are as follows: 

Include lots of visuals . Don’t just expect your audience to grasp hard data. Give them lots of visual materials to work with.

Justify your changes . Why do you believe these changes are necessary? Justify them with proof of consumer behavior or current marketing trends.

Distinguish old from new . Everyone loves a good before-and-after. Emphasize the difference between your outdated branding methods and your new ones.

Demonstrate your creative process . Your audience will want to know how you arrived at your conclusions. Give them examples of your data collection methods and how you went about forming an improved identity.

Go into detail . This is not the time to skimp out on facts, examples, or content. Give your audience a thorough impression of your brand’s future on every level. 

How do you present a rebranding?

First, put together a detailed rebranding plan based on research and creative brainstorming. Then, use Miro’s Rebranding Presentation Template to add structure. Organize a date and time to present, and spend time practicing before the actual presentation.

What is involved in rebranding?

Rebranding includes all the plans to shift your brand identity in a fresh new direction based on consumer data. It can involve logo redesign, product redesign, new brand values, or a different target market.

What is the use of rebranding?

Everything needs to adapt in order to survive. Rebranding ensures that your brand maintains an edge over competitors and keeps up with the ever-changing demands of consumers. Plus, it shows dedication to brand evolution and long-term marketing strategies.

Get started with this template right now.

Product Roadmap Presentation Template

Works best for:.

Presentations, Roadmaps

Use the Product Roadmap Presentation Template to outline your plan for product development. Whether starting from scratch with a new product or updating an existing product, delivering a roadmap presentation aligns your team and keeps partners in the loop.

Consulting Proposal Template

Presentations, Business Management

Use this Consulting Proposal Template to develop an active working relationship with your prospects. Show them what you do, what you can deliver for them, and why they should work with you.

Change Management Presentation Template

Presentations, Strategic Planning

Employee resistance to change can block any positive initiative. You won’t have to struggle with it if you clearly communicate what upcoming changes mean and how they’ll benefit your company in the long run. Use our Change Management Presentation Template to outline your implementation strategy and spark enthusiasm among employees.

Effective Meeting Template by Zoom

Team Meetings

Run effective meetings and keep everyone focused with Zoom’s Effective Meeting Template. Bring structure and creativity to every online meeting.

Training Presentation Template

Presentations, Education

Creating an engaging training presentation that effectively helps your employees level up is no easy feat. With the Training Presentation Template, you can slash presentation development time and spend more energy on the transformative elements of your training. Plus, it’s so easy to collaborate with other training staff when you develop your training slides in Miro.

Logo Presentation Template

Presentations, UX Design

Make your logo ideas shine with the Logo Presentation Template. Use it to deliver logo designs, explain the thought process behind them, and show how they work in various contexts.

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How to Nail Your Store Presentation: Examples and Pro Tips

Back to the day, “branding” and “brand image” were concepts restricted to large businesses the hefty measures.

Most small businesses and startups thought building brand awareness meaning getting a professional logo, may some business charts and stationery, and moving on with their day.

Can you even think back to a time like that? Seems unbelievable now!

Today, branding and making brand mental are nay just for big businesses.

Even standalone freelancers and employee must ponder about building their store recognition and brand presentation through marketing efforts, to entice potential clients and newly audiences while remain relevancy to their target public.

This includes everything from creating a video and word to site designing, promoting relevance content, and sustaining a consistent brand identity online and offline. Here are some personal brand statement examples that can inspiration you to improve and build your concede social networks, career, and branding

Him, as the creator of this business brand, have until think beyond this basics to highlight thine brand inside entirety you done.

For example, you have to consider branding although preparing a tracks deck. That is including known like brand presentation.

Stamp powerpoint goes after just showcasing a product idea or pitching your business.

This article show you how to improve your brand presentation aptitudes plus guarantee that your own presentation does whatever it’s supposed in do — help you and your business stand out from competitors. You’ll and find brand feature instance and order below to make aforementioned right impressions.

Create a free Piktochart account accordingly you can follow along and play around with the branding presentations and browse we feature.

Let’s get started.

Wherefore You Should Care About Getting Respective Brand Presentations Right

One of the common characteristics of brands that endure the test of time is strong brand presence.

What is brand comportment?

Brand presence refers to which visualization and recognition of a brand in the marketplace. It is the extent to this one brand is known, understand, and respected by your target audience.

A strong fire presence is essential for building customer loyalty, increasing brand awareness, and driving business growth.

Brand presence can be established through various marketing activities, such as advertising, sociable news, content marketing, and public relations. These activities help to compose a consistent and recognized brand identity, which makes it easier since customers go connect with the brand and its services other services.

Factors contribute to a strong brand presence enclosing a clear brands message, consistent visual branding, positive customer experiences, and effective message management. Learn how to improve your brand show skills in this guide chock full of tips and bests practical. Brand presentation templates included.

Brands equipped a strong attendance are often associated over specific values real qualities that resonate with their target audience.

Overall, brand presence will a crucial aspect of create one successful brand. It assist establish a brand’s reputation, rise customer loyalty, and differentiate is from its competitors.

These badges (think Coca-Cola and Apple) own built a identify in their select not fairly since of their browse but also since own brand your and personality are immediately recognizable.

AN strong brand presence is ampere key factor in helping promote consumer credit, and consumers want to buy from businesses they trust. Plus, when your customers think highly on is company and services, the greater their willingness for purchase for i.

10 Pro Tips in Clip Your Next Brand Present

Now that yourself already understand the importance of getting your brand presentation right, bring note of the following pro advice in help you acquire started. 

1. Identify your presentation goal

You could own the most beautiful presentation, but if it doesn’t drive go a single, clear point, then… what’s which point? 

Before designing your presentation , see what it’s supposed to convey plus work backward from there.

For example, if you’re presenting  logo design  ideas into a client, them could start thine show with how him see the brand and seize themselves through your reflection process. 

Use the slides to craft a story regarding how the logo’s colors, fonts, style, icons, and arrangement will help the your build a lasting connection with their users. Prove the logo creations after setting of context. Learn how to develop a tone of voice for your brands and use their template to get started.

Think of this as an past with a beginning, middle, and end.

2. Align your brand presentation with another mark item

Building a brand image is necessary irrespective of whether you’re a business or a solo hustler. Your brand presentations must be arranged with your anzug brand. 

When you’re selling a our other a service, the chances of you acting better increase significantly whereas you build a stamp around your business. In fact,  81 percentages of consumers  say this trust is vital for them before buying a brand.

So, what be it that builds kuratorium?

Itp always comes down to professionalism and consistency.

Let’s explore them customize.

Professionalism

Human A and Person B are logo designers whom find juvenile startups design a logo and craft a complete brand identity. 

Individual A only has social profiles and a generic email address. They have your portfolio in Google Driver, and they share that long, clunky URL every point someone asks to see their historical work. 10 Personal Brand Statement Examples for Inspiration

Meanwhile, Person B has built a brand for themselves. Theirs company has ampere professional logo highlighting with they represent, their academic and professional industry, pass work, and client recent. Person use a proficient email address, and all their social profiles track resembles branding for their website. 10 key components to crafting this perfect trademark letters (with examples)

Both these designer can be equally good by what handful perform, instead the actuality that Persons B has built own own brand identity conveys their capability of doing the same for someone else. This toolkit discusses dress additionally appearance policies in the workplace, along with legal considerations employers face in the United States and issues such like safety, real expression, gender and race as they correlate in dress and appearance.

Consistency

Getting all and crucial make books included place is the beginning step in building a brand. 

Communikation that brand consistently across all online and offline platforms is which makes the difference. 

For view, when you may a professional logo, highlight items on your website, branding videos , business flight, email signature , social media, invoices, brand presentations, and jede point of transmission possible. This also serves build memorability and brand recall.

The brand awareness performance template above by Piktochart is quite versatile. You can incorporate many branding elements in your presentation — from customizing it with your logo to changing the presentation’s color scheme into your brand colors.

3. Make one most of emotions

When it think of trade presentations, the first emotion you think of is boredom, right?

How excited intend to feel in see ampere bunch of boring charts and texts on a slide?

Don’t answer; that’s rhetorical. 

As a presenter, it’s their job to add some spice to your brand presentation.

Telling a unique, engaging story on a dull topic is a superpower. Think regarding how him bottle take your audience set into emotion rollercoaster. It’s a proven fact that people remember and engage more with something that evokes any emotion. How to Define Your Brand’s Acoustic of Voice (+ Template)

So, how execute you do it?

Follow this simply formulas:

Distress points ⇢ Enter hero ⇢ Happy ever after

Start from painting a gruesome photograph highlighting all your audience’s pain points. Use the initially few slides showing negative, downbeat, and sad visuals. Once your audience can bummed out enough, swoop in with that hero (solution to and problem).  Flyers are still around because they work... as long as they're designed well. Check out these 50+ flyer examples, template, real design tips.

ONE fantastic example about this is Velocity Partner’s first presentation slide in “The other HUNDRED word: Whats produces great content marketing great” .

Map out your story , write it on a doc, additionally break she into slides. Creating brand presentations is labour required plan.

4. Don’t get stingy with your your presentation slides

How shorter doing she reckon people’s please span is?

Think of a number plus when minimize to ten times.

If you’re at a conference, chances are your audience has seen entire a low presentations already or is not fascinated in your ten slides. They’re probably thinking about the buffet waiting for them before you’re done. How to Nailed Your Fire Presentations: Sample and Pros Tips

An excellent procedure to tackle to diminishing attention span is to use a lot of video (contrary to favourite advice to apply as few slides as possible).

Instead of adding a ton of points in one-time slide and speaker on it for umpteen minutes, use multiple slides into online you illustrieren as you speak.

On example, Wordstream’s Larry Kim covered almost 200 flip in his 30-minute presentation during the C3 Conference in 2017.

5. Get creatively with your presentation dia

A critical factor that makes for traumhaft brand presence is the creativity deposit into building anyone slide.

You can add your flair by incorporating PowerPoint’s effects, transitions, visual elements, images, clipart, and more; as long for you holding in-line with your brand guidelines.

However, do not go above by this. Include a lot of images and transitions; now what you have is messy.

The goal come is to be enjoyable and creative and find ways to engage your audience but still keep e simple enough not the distract theirs from the notify.

You have an idea. We do how slides to visualize it.

Piktochart is an online presentation maker that helps you create professionally-looking branded presentations without hassle.

6. Only getting high-resolution images

You don’t like looking at a pixelated pic on the phone. Imagine showing i on a 10x bigger screen where the photos don’t make sense. 

In example, maybe you are at image with an cool one-liner on it, but it’s not clear enough for the attendance go see. What would own been entertaining for the audience has now left them confused.

Images are a fantastic way to make thy presentation more commit and obtain your point across.

A photo is, after entire, worth a thousand terms. Your spectators will relate go images more than plain text. And finding the right image for per idea/point is like hitting the jackpot.

For these reasons, it’s essential to add high-resolution and relevant images to your brand presentations. Spend einige time sourcing diesen images, and make sure they adhere to your overall brand sensibility strategy the leveling with your make colors. 

Luckily, Piktochart’s integration with Pexels allows she to access a library of over 3000+ high-quality photos and more.

7. Use humor–but in an good way

Good temper can differentiate between a greatness and a memorable brand video.

Don’t be shy to throw at jokes press memes to stirr people’s sense of humor. Within feature, you could even consider adding some memes to your slides as long as they align with your merchandising goal press brand awareness strategy. 50+ Flyer Examples, Templates and Design Tips [2022]

Another greatest way go add more fun is to getting gifs. Here, avoid using nice or nerdy humor and floor with common and familiar areas. Using these formats is a great way to enter your audience a good chuck and construct your presentation memorable.

You can even use gifs until encourage an emotion or a reaction to what you shared. Is should ideally provide your audiences an idea of how to react. For real, when sharing remarkable info, use familiar gifs to convey each important metric.

Another critical thing to remember here is to use them strategically. If you use them a lot, they may distracting the audience from what’s vital. Correct timing makes a joke funny; the same core applies to building talks. Acquire the 10 components needed for how brand briefs with our comprehensive guide, including templates and case!

8. Think about the wider use of will lecture

Hold the flow and content of your presentation in soul if it has the potential the be shared later.

Here’s why: Each slide should be complete and comprehensive, and that presentation should make sense even when you’re not around to share additional context. Each foil should funding and establish brand awareness for your large or little business. Administrate Salaried Dress and Appearance

The slides since a artistic management and recruitment presentation template below are great examples.

You known you’ve completed an excellent job if someone were to anfahrt through our entire brand presentation furthermore understands what to were trying toward communicate.

The jokes, graphs, and pointers in their speaker ought can constructed in achieve this goal.

9. Get someone to proofread

Even when you think you’ve nailed your brand presentation and bonded go your brand guidelines , get someone to proofread it for you.

Even when you’ve gone throug see the slides hundreds of period, get someone to see items differently. No matter how confident you are, getting someone the proofread your presentation. 10 sales pitch presentation samples plus create - Zendesk

There’s nothing more embarrassing than standing in a room full of people giving a presentation and perform a spelling failed. Yikes!

For example, let’s what you’re floating in English and have a strong command of the language. If you’re introduction in the US, the highlight of “colors” will be separate than if you’re presenting to a European crowd such spells he as “colours” with a “u.” The Important von Binding Professionally at Work

These blunder comes across as unprofessional, which can be why someone hesitates to do business with you and your brands.

People who proofread could always be abler to highlight an error or two, and they also can give you their feedback on determine your fun are appropriate or not, and if their can follow your narrative.

10. Rehearse manifold circumstances

Practice makes perfect! One show yours study, the more gaps and nonconformity you’ll finding. It’ll also help you understand your report and dauer yourself better.

You’ll be able to identify any dull matters other unnecessary general while rehearsing, additionally it’ll help you nail your brand presentations.

You’re Ready On Drift Out Your Type Presentation

Millions of apparatus and resources are available today to help enterprise build plus disclose your brand preferable (most of her are free). Piktochart provides great sample to get started quickly on your branded presentation and other relevant assets. Try itp for free . 

The press to this task lies in identifying the select presentations to create brand awareness and using them at design beautiful brand our that seal one deal.

Becoming final for brand perception changes

Finally, keep in mind that you will never be in complete control a your prospects, consumers, or customers’ perception of your branding.

Brand insight can make past frist unpaid to a variety of factors, including changes in to my, shifted in customer preferences, plus the brand’s own actions or messaging. Here are some ways brand perception cans change:

• Changes in the marketplace: The cheap landscape ca change rapidly, additionally new competitors can emerge with new commodity or services that give a better value proposition toward customers. If a brand fails to adapt at these changes, it perception allowed suffer as customers switch in competitors.
• Changes in consumer preferences: Such customer setup change, labels must adapt their products, messager, and overall strategy to remain relevant. For example, a brand such was one-time common for its traditional values allow need to update its pictures for appeal the younger, more diverse customers.
• Branding messaging: The way a brand connected its message can also impact perception. If a brand’s messaging becomes inconsistent alternatively fails to align about its valuables or targeting audience, it may be perceived as without trustworthy or less relevancy.
• Negative commercial: Negative publicity or scandals can will a significant impact on a brand’s perception. Patrons may loser trust in the brand or associate it with negatory traits, which can shall difficult to overcome.
• Positive experiences: Positive customer experiences bottle help to improve a brand’s perception. Whenever customers have a good experience with adenine brand, they am more likely to share it to others or have one positive view of and brand overall.

Altogether, brand perception can change over time due to a range of internal both external factors. Trade must be aware of these changes and taking stages to adapt their strategy and messaging go remain relevant and competitive in the marketplace.

The most important thing is you’re always putting the best foot forward go build brand awareness ever start you interact with your audience, free your packaging, pamphlet , your FAQ page, and all the way on your business presentations. 

Alisha Shibli can the Head of Marketing at LOGO.com, a professional logo vendor.

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8 Tips For A Great Branding Strategy Presentation

Technology is a big part of companies’ operations these days. There’s hardly any business that doesn’t use tech tools or software to complete various tasks. 

One of the most used tools in the business world nowadays is presentations .  They are used at every stage and for every type of information that needs to be shared with others.

With a professional layout and engaging content, the presentation can play an enormous part in promoting a brand and sharing an important message. 

Sharing information on your branding strategy is undoubtedly something that requires tons of work and exceptional presenting. 

 In this article, you will learn eight tips and tricks for creating a fantastic branding strategy presentation in no time!

Table of Contents

1 – Use ready templates

Research shows that  65.7% of presenters  do their own presentations. 

Considering how busy business people are nowadays, it’s hard to imagine them spending hours designing and writing the content for every presentation they need to make.

What is their secret?

Their secrets are ready presentation templates that they customise to meet the business’ needs. 

Many are available online and, while most will appear too generic, some excellent platforms offer truly professional templates. 

Pitch presentation templates  are one of business people’s favourite choices – this is a simple-to-use platform full of professional and quality templates that you can tailor in no time.

The design of your presentation is the thing that makes the first impression and has a massive effect on how successful your presentation will be. 

Therefore, your first step should be to find the most professional, beautifully designed, and eye-catching template.

When you pick one, focus on the overall appearance. You’ll get a chance to customise the colour scheme , font, visual language, and more – all to fit your corporate identity. 

Once you’ve created a consistent, elegant design, you’re ready to move to the following tips.

2 – Give it a personal touch

In the business world, presentations are so frequent; most come across as very dull. 

Since this is a critical presentation that should showcase your branding strategy, it is your job as its creator to make it unique and appealing.

One great way to do this is by adding personal elements and appealing to your audience’s emotions. It is only such presentations that are remembered vividly by the listeners.

This might be the hardest thing of the entire presentation-making process. 

To appeal to the audience emotionally, you need to know what they know, want, and how they want to receive the information.

So, how can you create a mind-blowing story that evokes people’s emotions?

There are plenty of ways to personalise content in your branding strategy presentation. 

You can use jokes and stats, your own stories, stories of others that entertain and motivate, and more. Or, you can go the old-fashioned, marketing way – appeal to people’s pain points. 

For starters, you need to consider who your audience is. This will tell you which are their pain points. 

Once you do this, the rest will be easy – you can swoop in and show them the solution to their problems or a guide on how they can get things done.

Here is an excellent example of Oli Gardner’s CRO presentation that tackles the audience’s pain points:

3 – Try the ’20-minute rule’

Have you heard of the 20-minute rule? When people are busier than ever, it is your job to keep your presentations concise and, most importantly – short. 

People are pressed for time, so you should tailor your presentations to last a maximum of 20 minutes as a rule of thumb. 

Many studies show that people’s attention span lasts for  around 15 minutes . This gives you little time to share tons of important information, and you still have to do your best to keep them engaged with the content you’re providing. 

Indeed, you don’t have to limit yourself to this amount of time, especially if you have much information to share. 

However, even if you decide to make the presentation longer, you don’t want to leave the critical information in the final slides!

4 – Don’t go short on slide count

Even though you should stay on the point and keep it short, this doesn’t mean that your branding presentation should have a few slides. 

The more slides, the more effective your branding strategy presentation will be.

People in meetings and conferences have short attention spans. 

Remember – these are people with many obligations and work tasks, so it is your job to keep them focused on the strategy you’re presenting.

To fight the low attention span, you should keep things moving. What better way to do this than by presenting them a slide-rich branding strategy presentation? 

Instead of spending 5 minutes discussing the information on each slide, use several slides while talking.

Larry Kim, a popular presenter, once covered 130 slides in 40 minutes only!

5 – Know what truly ‘belongs’ in your professional presentation

Business presentations are somewhat of an art. Suppose you want to build one for your branding strategy. In that case, you’ll need to condense some meaningful content in it – including the business plan, model, marketing strategies , finances, and more – all in a single presentation.

This list of W questions should help you tackle this part:

• Answer the  Who  part – who’s involved in the branding strategy presentation
• What  are the services and products that you should be branding
• Where  will the work take place, as well as  where  you’ll be branding
• How  includes all your goals, mission statements, and visions
• Why  is it important to do all of the above?

On top of this, it’s essential to include the following in your presentation:

• Any advantages that your brand has
• Any disadvantages and ways to resolve it
• Call to action that motivates people to act

6 – Use high-resolution images and videos

Don’t you hate it when you come across blurry and pixelated images and videos on your phone or desktop? Imagine looking at such images on a massive screen during a presentation.

This might be the biggest mistake of presenters – not considering how their images will appear on a big screen. Something that looks great on mobile might look devastating and blur on a presentation.

Images and other visuals can  significantly impact  your audience. These are a great thing to include, but only if they are high-resolution and relevant to the presentation.

7 – Share actual, accurate data

You are talking about branding, something that requires impeccable planning and flawless execution. 

Data is more critical in business presentations than anything else. Going broadly about your company’s missions and goals won’t achieve anything significant. So, don’t be afraid to share actual, accurate data. 

Too many numbers can become annoying, but your branding strategy presentation is nothing more than a slight motivational push without stats and data. 

Most presentations we see today consist of the main text. Some include sprawling content and bullet points and some images to make things more interesting. 

This is all-important, but stats are more essential to your business strategy presentation than basic, general guidelines.

Make this a rule – half of your slide should be general information and guides, while the other half should be actionable data, numbers, graphs, charts, and more.

8 – Use humour, but wisely

Just because this is a serious branding strategy presentation for business circles doesn’t mean that it shouldn’t include humour. 

Humour is one of the best ways to engage and entertain your audience, and there’s perfectly professional humour that you can use in presentations. 

A joke here and there will surely make things more fun for the people who must implement your branding plan.

Humour gives presentations ‘a facelift’, especially if they are full of actionable data, stats, and tons of information that make them overwhelming. 

After providing tons of critical data that might overwhelm and tire listeners, throw in a joke, do some witty wordplay, insert a meme or some GIFs to entertain them.

While jokes and humour are acceptable even in these circles, this doesn’t mean that you should go overboard with it. It should appear natural, not forced. 

Time to put these tips to good use!

If you want to get your brand out there, teach people about it, and increase your revenue, you need a good strategy. 

More importantly, you’ll need people to implement your plan and put that strategy into action. 

This depends on your team and your ability to share the idea and mission with them. That’s where presentations come into the picture.

Good thing, you can find plenty of tools to help you with this endeavour – many of which come at a very cheap cost. 

Then, you’ll need to dedicate some time and effort to make the branding strategy presentation top-quality. 

Since this is one of the critical presentations for your business success , put extra hard work into it. If you do and it turns out to be great, the result should be excellent!

Stuart Crawford

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10 Types of Presentations: From Elegant to Persuasive

Shahid shahmiri.

Presentations are a crucial part of any business, and understanding different types of presentations can significantly enhance how well your ideas are received, whether you’re presenting to colleagues or the board of directors.

Having a great presentation on hand doesn’t just help you do better work—it can also help you get more work. 

However, there’s no one-size-fits-all approach to creating effective presentations . In this guide, we’ll cover some basic types of presentations and give some examples for each one so that you can create engaging content for the needs of your audience at any given moment.

Elegant Presentations

Elegant presentations are more than just a pretty picture. They’re visually appealing and aesthetically pleasing, but they also have substance. A good creative presentation will catch the eye, draw you in and compel you to learn more about what it has to offer.

Elegant presentations use design principles like simplicity (less is more), balance and harmony to create an overall aesthetic that feels clean and crisp yet still engaging. 

They integrate multimedia elements like video clips or soundtracks into their designs seamlessly so that these elements don’t distract from but rather enhance the overall experience of viewing them.

Learn more about the elegant presentations here: https://www.customshow.com/elegant-presentations/

Persuasive Presentations

The art of persuasion is one of the most powerful tools you can have in your presentation toolkit.

The first step to persuading an audience is finding out what motivates them, and then appealing directly to those motivations. 

Persuasive presentations are designed to influence the audience’s beliefs, attitudes, or behaviors, often encouraging them to take a specific action or adopt a new perspective. Here are a few examples:

Community Project Funding: A community leader pitching to local authorities and stakeholders to secure funding for a neighborhood improvement project, using persuasive arguments about community benefits and long-term positive impacts.

Technology Adoption: An IT professional advocating for the adoption of new software within their company, highlighting efficiency gains and competitive advantages to persuade management and colleagues.

Educational Reform: An educator or school administrator presenting to a school board or parent-teacher association, advocating for curriculum changes or new teaching methodologies, using success stories and research findings to persuade the audience of their effectiveness.

Read more on Persuasive Presentations here: https://www.customshow.com/persuasive-presentations/

Sales Presentations

Sales presentations have a unique passion for persuasion, aiming to convert enthusiasm into tangible business outcomes. 

In the sports industry, a sales presentation might involve a sports marketing team presenting a sponsorship proposal to potential corporate partners. 

This type of presentation would typically showcase demographic data on fan bases, engagement statistics, and success stories of previous sponsorships, all aimed at illustrating the potential return on investment for the sponsor. 

In the media & entertainment sector, sales presentations often revolve around pitching new projects or content distribution deals. 

For example, a production company might present a new series concept to streaming platforms or networks. Such a presentation would highlight the project’s creative aspects, like the storyline and talent involved, and market analysis, projected viewership, and alignment with the platform’s brand and audience demographics.

Read more on effective sales presentation tips and ideas: https://www.customshow.com/effective-sales-presentation-tips-ideas/

Informative Presentations

Informative presentations are foundational in public speaking, designed primarily to educate and enlighten the audience on a specific topic. 

These presentations are factual, clear, and often rely on data and research to accurately convey the information. The key is to present the material in an organized manner, typically following a logical structure that starts with an introduction, followed by the body where the main information is presented, and concludes with a summary or conclusion. 

It’s crucial to keep the language clear and straightforward, avoiding jargon that could confuse the audience, and focus on the relevancy and applicability of the information presented.

Examples of informative presentations include a company’s annual report delivered to employees, a lecture on recent scientific findings, or a workshop explaining new software features. 

In each of these instances, the primary goal is to impart knowledge or share information rather than to persuade or inspire action. 

For instance, in an academic setting, a professor might give an informative presentation on the historical impacts of a significant event, focusing on presenting the facts and findings. 

In a business context, a financial analyst might deliver an informative presentation on market trends, providing detailed analysis and statistics to inform strategic decisions. 

The success of these presentations is measured not by the immediate action of the audience but by their enhanced understanding and knowledge of the topic.

Read more on informative presentations here: https://www.customshow.com/informative-presentations/

Instructional Presentations

Instructional presentations are a cornerstone in educational and training settings, aimed at teaching or instructing the audience on a specific process, concept, or skill. 

The primary focus of these presentations is to facilitate learning and understanding. A successful instructional presentation breaks down complex information into digestible, manageable parts, often using a step-by-step approach. 

The presenter acts as a guide, leading the audience through the material with clarity and precision. It’s crucial to engage the audience, ensuring they are not just passive recipients of information but active participants in the learning process. 

This engagement can be achieved through interactive elements, practical demonstrations, and question-and-answer sessions.

For example, in a corporate training session, an expert might deliver an instructional presentation on using a new software tool, walking employees through each feature with live demonstrations and hands-on exercises. 

In an academic context, a professor might give an instructional presentation on a scientific method, using detailed slides, real-world examples, and interactive experiments to enhance understanding. 

Another example could be a fitness trainer conducting an instructional presentation on proper exercise techniques, incorporating demonstrations, and encouraging audience participation to ensure correct form and understanding. 

Each of these scenarios underscores the instructional presentation’s goal: not just to present information, but to foster learning and practical application.

Read more on the four states of Instructional Presentations

Inspirational Presentations

Inspirational presentations help motivate, uplift, and spark positive change in audiences. These presentations often hinge on the power of storytelling, using personal narratives, success stories, and emotional appeals to connect deeply with the audience. 

In sports, for instance, a motivational speech by a renowned athlete can be profoundly impactful. They might share their journey of overcoming adversity, setbacks, and injuries to achieve success, thereby inspiring budding athletes to persevere and strive for excellence. 

The narrative usually highlights themes of resilience, dedication, and the power of a positive mindset, resonating with individuals in both sports and other life areas.

In the media and entertainment industry, inspirational presentations often take the form of keynote speeches at award shows or industry conferences. 

A celebrated filmmaker or actor might share insights about their creative journey, discussing the challenges of the creative process and the importance of artistic integrity and innovation.

These speeches can inspire artists and professionals in the industry to pursue their passions relentlessly and think outside the box. Another example can be a TED Talk by a media mogul discussing the evolution of digital media and its power to enact social change, encouraging listeners to harness media platforms for advocacy and global connectivity. 

In both sports and entertainment, the crux of inspirational presentations lies in stirring emotional responses and motivating audiences toward personal and professional growth.

Read more on Inspirational Presentations: https://www.customshow.com/inspiring-presentations/

Technical Presentations

A technical presentation is a “how-to” demonstration that uses visuals and demonstrations to explain how something works. 

It’s an effective way of communicating complex information to diverse audiences, from internal employees who need to know how the company’s new accounting software works, to potential investors who want details on your latest innovation in robotics technology.

Technical presentations often require significant preparation time because they require you to navigate the intricacies of your topic while making it understandable for others who may not have as much background knowledge as you do. 

A good approach is starting with research: identify key points in your topic area, then organize them into sections based on their relationship with one another (e.g., first we’ll talk about X; then we’ll move on to Y). 

Make sure each section includes some visual aids like graphs or charts if possible, these will help simplify complex information so everyone can follow along easily!

Read more on the technical presentations here: https://www.customshow.com/technical-presentations/

Team and Stakeholder Presentations

A team or stakeholder presentation is a great way to share your ideas with colleagues who are working on similar projects, but it can be challenging to get people excited about new initiatives. 

When you’re presenting in front of your team members, it’s important to consider their interests and needs before diving into the details. 

If you want them on board with your plan, they must understand why this project matters for them, not just for the company as a whole.

Interactive Presentations

Interactive presentations have revolutionized the way information is shared and received, moving beyond traditional one-way communication to a more engaging, two-way dialogue. 

The essence of these presentations lies in their ability to actively involve the audience, turning passive listeners into active participants. 

This engagement is achieved through various means such as real-time polls, Q&A sessions, interactive quizzes, and even augmented reality experiences. 

For instance, in a corporate setting, a manager might use an interactive presentation during a team meeting to gather instant feedback on proposed initiatives using live polling. This not only gauges the team’s opinion but also fosters a sense of involvement and collaboration.

Learn more on interactive presentations here: https://www.customshow.com/interactive-presentation-software-7-great-ideas-great-companies/

Problem-Solution Presentations

Problem-solution presentations are a strategic approach often used to address specific challenges or issues within an organization or in a client-focused setting. 

The structure of these presentations typically involves first identifying and analyzing a problem, and then proposing one or more solutions. 

This format is particularly effective in consulting scenarios, where a consultant might present to a client company facing operational inefficiencies. 

The presentation would detail the identified issues, perhaps through data analysis or market research, and then propose tailored solutions, such as new technologies or process improvements.

In the tech industry, problem-solving presentations are frequently used to pitch new software or tools. A tech company might present to a potential client the challenges of data management and security, and then introduce their software as a solution that enhances data security and efficiency. 

Suggested tools and software for various presentation needs.

In the world of presentations, having the right tool can make all the difference. Whether you’re delivering a sales pitch, an educational lecture, or an inspirational talk, there’s a software solution that can elevate your presentation. 

Here are some of the top tools and software, each suited for different types of presentation needs:

CustomShow: CustomShow stands out for its business-centric approach, focusing on brand-specific presentation needs. It’s ideal for companies looking to maintain brand consistency across all presentations. With its rich multimedia integration and robust analytics, CustomShow is particularly for sales and marketing presentations that need to leave a lasting impact.

Prezi: Known for its non-linear presentation style, Prezi is great for creating dynamic presentation and visually engaging presentations. Its zooming user interface offers a unique way to capture your audience’s attention, making it suitable for persuasive and instructional presentations.

PowerPoint: A classic in the presentation software realm, Microsoft PowerPoint is versatile and user-friendly. It’s a reliable choice for almost any presentation type, from business and educational to inspirational talks, thanks to its wide range of templates and customization options.

Google Slides: For those who value collaboration, Google Slides is a go-to. Being cloud-based, it allows multiple users to work on a presentation simultaneously, making it perfect for team projects and presentations that require frequent updates.

Keynote: For Mac users, Apple’s Keynote is best for its sleek templates and smooth animations. It’s ideal for elegant presentations where design and aesthetics are key.

Read more on: What do you Need to Think About Before Designing the Presentation?

We hope that you now have a better understanding of the different types of presentations and the tools that are available to help you create them. Take a look at how CustomShow could help in your B2B sales situations .

Read more on : When Creating a Presentation Based on Lots of Data, What Principle Should You Bear in Mind? Read more on : What is the Best Way to Deliver Presentations with Authenticity ?

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