kangkong chips business plan introduction

Business Spotlight: The Story Behind Kangkong Chips Original

In a snack market that’s dominated by the usual culprits—potato chips, tortilla chips, and pretzels—Kangkong Chips Original stands out as an unconventional yet delightful offering. This homegrown Filipino brand started making waves in 2021, when founder Josh Mojica decided to turn his family’s love for “fried kangkong” into a viable business.

A Family Inspiration Turned Business

Josh Mojica didn’t set out to reinvent the wheel; he simply started with an ambition to help his family financially and a personal love for a home-cooked dish. His aunt’s preparation of fried kangkong, a dish popular among his family members, served as the lightbulb moment. Mojica wondered, “Could this local favorite be turned into something bigger? Something that would benefit not just my family but the community at large?”

Commitment to Quality

The immediate challenge was how to maintain the taste and health benefits of the kangkong while converting it into a form that could be easily consumed and packaged. This led to several months of testing and experimenting. Eventually, Mojica found the perfect balance—crispy chips made from fresh kangkong that were both flavorful and free from artificial ingredients.

More Than Just a Snack

Mojica realized that what he had on his hands was more than just a delicious snack. It was a snack you could eat without feeling guilty, a perfect fit for today’s health-conscious consumer. Whether you’re at home, at work, or on the go, a pack of Kangkong Chips Original offers a wholesome, tasty alternative to more common—and often less healthy—options.

Social Responsibility

What sets Kangkong Chips Original apart even further is its commitment to social responsibility. The kangkong is sourced directly from local farmers, providing them with a steady source of income and the community with a sustainable agricultural practice. It’s a win-win situation that goes beyond the immediate business returns.

Also Read: Top 10 Most Successful Businesses to Start in the Philippines

Final Words

The story of Kangkong Chips Original is a testament to what can be achieved with a little innovation, a commitment to quality, and a deep sense of community. It’s not just a story of a snack but a story of how a simple family dish can be transformed into a community asset. Josh Mojica and his team are not just in the business of making chips; they’re in the business of making a difference—one crispy, delicious kangkong chip at a time.

For those interested in learning more about this unique brand, you can visit Kangkong Chips Original’s  website  or follow them on their social media pages on  Facebook ,  Instagram , and  Tiktok .

Taste of Success: Kangkong chips business of a young entrepreneur

Despite the fact that the coronavirus pandemic had an impact on business and how it is performed, food entrepreneurs continue to play a vital role. The number of people who cook at home is growing, as is the need for food. Restaurants, caterers, food product manufacturers, and meal delivery services have all worked extra hours to ensure that customers and communities are supplied during this tough time. During a pandemic, some people and families come up with the idea of launching a business to cope with the crisis’ impact on their lives. After the pandemic disrupted their work and rendered them jobless, this was also becoming their way of obtaining financial help or a source of income.

As you read this blog, you will know how a teenage entrepreneur earns five thousand pesos a day just selling kangkong chips and how this business helps his life during the pandemic.

Now, let me introduce to you the entrepreneur who started his business at the age of seventeen.

JOSH “JHELO” MOJICA

A 17-year-old Filipino teen from Mendez Cavite. His dream was to own a high-end laptop or personal computer, but his mother couldn’t afford one, and it became a point of contention between him and his mother. He needs the device to complete his modules. The laptop he needs is the high quality one, but his mother indulges in the laptop which costs 10,000 pesos which his mother would save anyway.

Josh started to plan and have an idea in selling kangkong chips in May 2021, the month of his grandfather’s birthday. The kangkong chips recipe was his Auntie’s recipe that was made for his grandfather. He started selling on Facebook and gained one loyal customer and just like other teenagers, Josh was distracted by video games which made him stop. Suddenly, his grandfather died in June of the same year and that’s when he pursues and pushes again selling kangkong chips with the capital of P3,000 only which is also his way to help his parents financially.  He’ll never forget what his grandfather told him before he died “life isn’t simple, so don’t set your goals too low”.  He asked his Auntie to teach him how to cook kangkong chips and he asked help from his mother to handle the finances since he was underage. From dipping the kangkong to frying and packing, he handled everything himself. The initial packaging of his Kangkong chips was in small boxes meant for rice meals. He also contacted public vendors to be their source of ingredients, especially the Kangkong to help them. He soon realized that he has a product that has the potential to go big. At 6 am, he will wake up just to prepare orders since his products became the trend and gave satisfaction to the customers that made them order again.

As time passed, the demand for kangkong chips grew, and Josh realized that he couldn’t handle all of the work alone any longer, so he enlisted the help of his cousin, who agreed to work as one of his employees.  However, the task will not be simple for the two of them. He employed ten of his friends, all of whom were still in school so that they could earn money even if there was a pandemic. Even with a full load of work, Josh never forgets to study. He manages his time, in the afternoon he will help in the production, and then when the evening came, he will start answering his modules. He was now studying at Saint Augustine School-Mendez as a Senior high school student.

Josh earns P165K to P220K each month selling a thousand five hundred to two thousand bags of Kangkong Chips that cost one hundred ten pesos on Shopee and Facebook.  He had his own kitchen where he made the Kangkong chips, and he plans to open pop-up stores in malls to inspire and motivate other teenagers like him to start their own businesses and for those who want to help their families.  Josh has resellers in Cavite and Pasay, and Kangkong chips can be found all over the Philippines, as well as in the United States and Canada.

Sen. Panfilo “Ping” Lacson, a presidential candidate, ordered in bulk from Mojica and praised him on social media for his dedication at such a young age. Sen. Ping Lacson ordered Crispy Kangkong chips from Josh to be part of their Christmas gift-basket giveaways and said that he was proud of Josh even he doesn’t know him. Josh didn’t know at first that Lacson’s office was the one that ordered four hundred bags of kangkong chips and he just realized it when one of the senator’s personnel told him during the delivery.

And, like other entrepreneurs, Josh faced challenges, but he overcame them all with perseverance and dedication. He shared a lot of inspirational sayings that will help teens and entrepreneurs just like him. The first is that you will learn from every failure that you did. The second is, to go quickly, the hope of having a stable life is in your hands. He said that even he is young, he strives for stability and he thinks that should be the mindset of the youth. Move fast, especially in business. Then lastly, he said that if you’ve thought of a plan, don’t sleep until you have executed it. You have to be aware of what you know and what you don’t know and focus on being good. Whatever you do, do it well. Treat everything with excellence and watch how your life changes. He also believes that his business keeps on thriving was because of the guidance of his grandfather.

Josh kangkong chips retail for P110 per 120 grams and are available in various flavors: original, cheese, cream cheese, spicy, barbecue, and, sour cream & onion.

I hope you get inspired by how a 17-year-old teenager became successful and start earning a hundred thousand a month in the middle of a pandemic. Be confident in achieving your goals and don’t let your problems pull you down. Don’t let your troubles hold you back from accomplishing your objectives.

You may learn more about Josh Mojica’s journey to starting his own business by clicking on this link: https://www.esquiremag.ph/long-reads/features/kangkong-chips-josh-mojica-a00293-20220103-lfrm2

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Entrepreneur Highlight: Frank Gaw, KangKong King

• Insights Successful Entrepreneurs
• 4 March 2022

• Content Drivers

Vegetable-based snacks are either a cottage industry sold in pasalubong centers or an overhyped healthy offering with exorbitant prices.

So who knew that the humble water spinach, i.e., kangkong , a favorite ingredient to our sinigang , can be a much-loved, delicious and healthy munch that’s also easy on the budget? One of the country’s young, innovative Filipino entrepreneurs made it happen.

KangKong King brought us crispy kangkong flavored chips available in kiosks in popular malls and also delivers to customers anywhere in the metro through its website, kangkongking.com .

How the business started

President and CEO, Frank Gaw , had the idea when he was eating crispy kangkong in a restaurant. Yes, it wasn’t a new concept, but he saw its potential as a kiosk snack by adding his own twist to the product.

It wasn’t an easy venture, introducing the product to a discriminating snack-bingeing market was one. Another was it took some time to perfect the crispiness and level of oiliness of the product. But Frank persisted and soon the KangKong King brand was launched.

The novelty of the product contributed to its success. Frank and his partners were surprised that many people haven’t tried crispy kangkong . “The concept was new to a good number of people, and for the rest who have tried them, it brought back fond childhood memories of snacking on them. 

“The whole experience and the quality of Kangkong King’s chips itself are, what we believe, what gave that sparkle.” 

KangKong King currently offers five delicious flavors: their bestsellers KKK and BBQ, sour cream, cheese and plain.  Customers can also choose from four sizes (Tarsier, Chimpanzee, Orangutan and Ape) and different flavor levels.

It’s hard not to come back for more because the crispy kangkong chips are low-fat, low-calorie and vegan-friendly.  The snack brand offers a healthier alternative to high-sodium supermarket chips.

Nurturing a Community

Frank has built a unique, all-Filipino enterprise. “Our business created a new demand for kangkong, which allowed us to nurture direct relationships with farmers and local suppliers,” Frank says.

It was also an opportunity to help the local economy and create jobs, “We strongly believe that we only rise by raising others.”

But as with everyone else, the pandemic took a toll on the business as they had to temporarily close all branches due to the lockdowns.

On the brighter side, it also paved the way for Frank and his team to fast track their initial plans of developing the kangkong chips into packed/sealed products, and allowed them to continue delivering to customers amid the on-and-off community quarantine.

What’s next for KangKong King?

Expanding the business is definitely in the works, maybe even making it a global brand. And why not? There are many Filipinos around the world who would love to get their hands on these tasty snacks.

“We want the whole world to know that a better and healthier snack alternative can exist through crispy fried water spinach. Our dream is to be the best crispy kangkong flavored chips in the whole world through meaningful relationships with the Filipino community,” says Frank.

Frank Gaw’s advice to aspiring entrepreneurs:

“Practice patience , persistence and consistency . These three go hand-in-hand. We should be patient with our plans, have persistence in our work, and have consistency in our service. Most importantly, find good people whom you can trust and treat them deservingly.”

You can order KangKong King online for pickup or delivery, or visit one of their branches in the following locations:

• Robinsons Place Manila
• Robinsons Galleria – Ortigas
• SM North Edsa
• SM City Fairview
• San Lorenzo Place Mall

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• Filipino Recipes

Homemade Kangkong Chips

by Lainey · Originally Published: May 5, 2022 · Modified: Mar 13, 2024 · This post may contain affiliate links ·

This irresistible flavor of Kangkong Chips is a great way to enjoy water spinach! This is such a delicious Filipino appetizer or snack that is quick to make, budget-friendly, and perfect for any gatherings or parties!

Looking for more Filipino treats? Try my Tofu Adobo Lettuce Wraps , Filipino Vegetarian Chop Suey , Delicious Okra Recipe , or my Ginataang Gulay .

What is Kangkong Chips?

How to make kangkong chips, tips and procedures:, health benefits:, kangkong chips.

Crispy Kangkong also known as Kangkong Chips, is a quick and easy vegetable recipe that is made with water spinach leaves dipped in egg and flour batter then deep-fried until crispy. It is best served with a delicious dipping sauce and enjoyed as a snack or appetizer.

Kangkong (Water Spinach) is a semi-aquatic, tropical plant grown as a vegetable for its tender shoots. It is also known as kangkung, Chinese spinach, kankun, river spinach, and swamp cabbage.

It has a mild taste and can easily absorb other flavors which makes it a favorite addition to some delicious Filipino dishes and popular in most Southeast Asian cuisine. It is a king when it comes to versatility, accessibility, and nutritional value. It is also an easy ingredient to work in the kitchen that's why Filipinos love kangkong.

If you are craving for a healthier snacking option, delicious, and guilt-free appetizer or snack, this recipe is perfect for you and we use real kangkong. Check this out!

Listed below are all the ingredients you will need:

• ice-cold colorless soda 
• all-purpose flour
• ground white pepper
• cayenne pepper
• kangkong leaves
• vegetable oil

In a large bowl, add cornstarch, cold soda, flour, beaten egg, salt, ground white pepper, and cayenne pepper, and mix until thoroughly combined. Dip the kangkong leaves & stems in the flour mixture:

Then fry the stems and leaves until crisp in hot oil. Transfer to a serving plate with your choice of dipping sauce:

Serve immediately. Enjoy your homemade delicious crispy kangkong chips!

• Feel free to use spinach or kamote leaves as an alternative to kangkong leaves.
• Dip the kangkong in mayonnaise, ranch dressing, vinegar, or any sauce of your choice.
• Feel free to use egg alternatives if you want this recipe to be vegan.
• You may use cold water instead of cold colorless soda in this recipe.
• Storage: Place the kangkong crisp in resealable bags that can last for up to 3 months.
• If you want some cheesy goodness, add your favorite meltable cheese immediately after cooking for a gooey, delicious bite.
• Feel free to use spinach or kamote leaves as an alternative to kangkong leaves. (Just make sure to use real leaves, frozen don't work too well.
• You may dip the crispy kangkong in mayonnaise, ranch dressing, vinegar, or any sauce of your choice.

Use ice-cold water or colorless soda when making the kangkong chips batter then shock the cold batter in hot oil for a good crispy batter to form.

Yes, you can eat the kangkong raw and get the full benefits of its nutritional value. Just make sure to wash them properly before serving.

Transfer the kangkong leaves to a large basin of cold water and fully submerged them to clean them properly. Agitate the water and vegetables using your hands to shake out any grit. Then, soak them for at least 5 to 10 minutes to allow any dirt to settle.

Ingredients

• ▢ 1 ½ cups cornstarch
• ▢ 1 cup ice cold colorless soda
• ▢ ½ cup all-purpose flour
• ▢ 1 large egg beaten
• ▢ 1 teaspoon salt
• ▢ ½ teaspoon ground white pepper
• ▢ ¼ teaspoon cayenne pepper
• ▢ 2 cups kangkong leaves (water spinach) washed & dried
• ▢ 3 cups vegetable oil for frying

Instructions

• In a large bowl, add cornstarch, cold soda, flour, beaten egg, salt, ground white pepper, cayenne pepper, and mix until thoroughly combined.
• Dip the kangkong leaves & stems in the flour mixture, then fry the stems and leaves until crisp in hot oil and tranfer to a plate lined with paper towels.
• Transfer to a serving plate with your choice of dipping sauce and serve immediately.

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Bernadette Galang says

May 27, 2023 at 11:29 am

Lainey says

June 22, 2023 at 1:40 am

Wow. That sounds great! Thank you for making this recipe, Bernadette. I'm glad that you like it. Feel free to try more recipes here. God bless you too! 🙂

Rate This Recipe

Potato Chips Business Plan [Sample Template]

By: Author Tony Martins Ajaero

Home » Business Plans » Food Sector » Food Processing

Are you about starting a potato chips production business? If YES, here is a complete sample potato chips production business plan template & feasibility report you can use for FREE .

One business that you can successfully launch with less stress, minimal startup capital and little or no technical knowledge is potato chips production business. With this type of business all you will need is potato peeling equipment, deep fryers and sealing machines.

It is important to point out that potato chips production business is one the businesses that can’t go out of fashion simply because people eat food and snacks on a daily basis. As a matter of fact, you can start your own potato chips production business and then grow it big within a short period of time by reinvesting your profits back to the business.

A Sample Small Scale Potato Chips Business Plan Template

1. industry overview.

Potato chips production business belongs to the Snacks Food Production industry and operators in this industry primarily produces snack foods such as potato and corn chips, pretzels, roasted and salted nuts, nut butters, popcorn and other related snacks.

Most players in this industry do not produce cookies, crackers, bakery products, cereal or granola bars et al. French fries are generally served hot, either soft or crispy, and are usually eaten as part of lunch or dinner or by themselves as a snack, and they generally appear on the menus of fast food restaurants or in shelves in supermarkets.

A close watch of events in the Snack Food Production industry reveals that the industry has profited from increased demand over the last half a decade. As the economy experience growth, discretionary income levels also experience upward movement. Hence, renewed consumer spending has increased sales of potato and tortilla chips, along with nuts and seeds.

With improvement in the economic conditions, the industry is expected to rake in more revenue. Expected increases in per capita disposable income will aid some consumers to trade up to premium brands and product segments, helping drive revenue growth.

In addition, as consumers demand more healthy versions of existing snacks, players in the industry are expected to introduce a wider variety of products especially in terms of packaging and branding. The Snack Food Production industry is a thriving sector of the economy of the united states, United Kingdom , France, Italy, and Canada and in most country of the world.

Statistics has it that in the United States of America. The Snack Food Production industry generates a whooping sum of well over $38 billion annually from more than 2,851 registered snack food production outlets / franchise scattered all around the United States of America.

The industry is responsible for the employment of well over 53,204 people. Experts project the industry to grow at a 3.6 percent annual rate from 2011 to 2016.

A recent report published by IBISWorld shows that Snack food production establishments throughout the United States are strategically located near sources of key inputs, such as potato, wheat, corn and sugar, while they remain within serviceable distance to large population centers for distribution. The report stated that the western region accounts for 25.0 percent of establishments.

Many industry establishments are located in this region due to the favorable climate conditions that make it an ideal location for growing key inputs such as potato, almonds, walnuts, wheat and corn.

As the home of 12.2 percent of the US population, California holds more manufacturing facilities than any other state, comprising 17.6 percent of all establishments. Also, the West has access to large population centers such as San Francisco, Los Angeles and Seattle.

Over and above, the potato chips production line of business is a profitable business and it is open for any aspiring entrepreneur to come in and establish his or her business; you can choose to start on a small scale in a street corner like the average mom and pop business or you can choose to start on a large – scale distribution you products across key cities all across the United States of America.

2. Executive Summary

Peter Pan Potato Chips is a standard and registered potato chips production company that will be located in Los Angeles – California but hope to establish a robust distribution network all across the United States of America and also abroad.

We are at the final stage of leasing a facility along that is big enough to fit into the design of the kind of potato chips production company that we intend launching and the facility is located in between a farm settlement area and one of the largest residential estate in Los Angeles – California.

Peter Pan Potato Chips will be involved in the production, packaging and distribution of potato chips. Our plan is to build our brand to become a household name all across the United States of America. We want our potato chips to be found in supermarkets and stores all across the United States of America and Canada.

We are aware that there are several large and small scale potato chips production business scattered all around Los Angeles – California, which is why we spent time and resources to conduct our feasibility studies and market survey so as to offer much more than our competitors will be offering.

We have delivery service options for our customers, and our outlet is well secured with the various payment options. Peter Pan Potato Chips will ensure that all our customers are given first class treatment whenever they visit any of our chains of outlets.

We have a CRM software that will enable us manage a one on one relationship with our customers no matter how large the numbers of our customers’ base may grow to.

We will ensure that we get our customers involved when making some business decisions that directly affect them. Peter Pan Potato Chips will at all times demonstrate her commitment to sustainability, both individually and as a firm, by actively participating in our communities and integrating sustainable business practices wherever possible.

We will ensure that we hold ourselves accountable to the highest standards by meeting our client’s needs precisely and completely. We will cultivate a working environment that provides a human, sustainable approach to earning a living, and living in our world, for our partners, employees and for our clients.

Peter Pan Potato Chips is a family business that is owned by Peter Paddy and his immediate family members. Peter Paddy is a potato chips specialist; he has a B.Sc. in Food Science and a Diploma in Business Administration, with well over 10 years of hands on experience in the snacks production industry, working for some of the leading brand in the United States.

Although the business is launching out with a distribution network around Los Angeles- California, but there is a plan to expand our distribution network via franchising all around California and in other key cities in the United States of America and Canada.

3. Our Products and Services

Peter Pan Potato Chips is in the snacks production industry to sell our well – packaged potato chips and of course to make profits, which is why we will ensure we go all the way to employ all the available and workable business strategies.

We will ensure that we do all that is permitted by the law of the United States to achieve our aim and ambition of starting the business.

4. Our Mission and Vision Statement

• Our vision is to become the leading potato chips production company – brand in the whole of California and to favorably compete with other leading brand in the United States of America and Canada.
• Our mission is to build a potato chip production company whose products can be found in supermarkets and grocery stores all across the United States of America and Canada.
• We also want to want to build an international brand and export our well – packaged potato chips to other countries of the world.

Our Business Structure

Peter Pan® Potato Chips do not intend to start a potato chip production business just like the usual mom and pop business around the street corner; our intention of starting a potato chip production business is to build a standard business in Los Angeles – California.

Although we will initial supply our well – packaged potato chips to supermarkets and grocery stores all across Los Angeles – California, but will ensure that we put the right structure in place that will support the kind of growth that we have in mind while setting up the business.

We will ensure that we hire people that are qualified, honest, customer centric and are ready to work to help us build a prosperous business that will benefit all the stakeholders (the owners, workforce, and customers).

As a matter of fact, profit-sharing arrangement will be made available to all our senior management staff and it will be based on their performance for a period of ten years or more. In view of that, we have decided to hire qualified and competent hands to occupy the following positions;

• Chief Executive Officer (Owner)
• Kitchen Manager
• Human Resources and Admin Manager
• Kitchen Workers

Sales and Marketing Manager

• Accountants / Cashiers
• Customer Services Executive
• Van Drivers / Deliverers

5. Job Roles and Responsibilities

Chief Executive Officer – CEO:

• Increases management’s effectiveness by recruiting, selecting, orienting, training, coaching, counseling, and disciplining managers; communicating values, strategies, and objectives; assigning accountabilities; planning, monitoring, and appraising job results; developing incentives; developing a climate for offering information and opinions; providing educational opportunities.
• Responsible for fixing prices and signing business deals
• Responsible for providing direction for the business
• Creating, communicating, and implementing the organization’s vision, mission, and overall direction – i.e. leading the development and implementation of the overall organization’s strategy.
• Responsible for signing checks and documents on behalf of the company
• Evaluates the success of the organization
• Reports to the board

Admin and HR Manager

• Responsible for overseeing the smooth running of HR and administrative tasks for the organization
• Maintains office supplies by checking stocks; placing and expediting orders; evaluating new products.
• Ensures operation of equipment by completing preventive maintenance requirements; calling for repairs.
• Updates job knowledge by participating in educational opportunities; reading professional publications; maintaining personal networks; participating in professional organizations.
• Enhances department and organization reputation by accepting ownership for accomplishing new and different requests; exploring opportunities to add value to job accomplishments.
• Defining job positions for recruitment and managing interviewing process
• Carrying out staff induction for new team members
• Responsible for training, evaluation and assessment of employees
• Responsible for arranging travel, meetings and appointments
• Oversee the smooth running of the daily office activities.

Kitchen Manager:

• Responsible for managing the daily activities in the kitchen
• Ensure that the kitchen facility is in tip top shape and conducive enough to meet the required health and safety standard
• Interfaces with third – party providers (vendors)
• Reports to the Chief Executive Officer
• Attends to Customers complains and enquiries
• Prepares budget and reports for the organization
• Handle any other duty as assigned by the CEO

 Kitchen Staff

• Responsible for producing potato chips
• Responsible for operating the sealing machine used in sealing packaged potato chips
• Responsible for carrying out all casual or unskilled jobs in the restaurant
• Responsible for packaging potato chips meant for delivery
• Handles any other duty as assigned by the kitchen manager
• Manage external research and coordinate all the internal sources of information to retain the organizations’ best customers and attract new ones
• Model demographic information and analyze the volumes of transactional data generated by customer purchases
• Identify, prioritize, and reach out to new partners, and business opportunities et al
• Identifies development opportunities; follows up on development leads and contacts; participates in the structuring and financing of projects; assures the completion of development projects.
• Responsible for supervising implementation, advocate for the customer’s needs, and communicate with clients
• Develop, execute and evaluate new plans for expanding increase sales
• Document all customer contact and information
• Represent the company in strategic meetings
• Help increase sales and growth for the company

Accountant / Cashier:

• Responsible for preparing financial reports, budgets, and financial statements for the organization
• Provides managements with financial analyses, development budgets, and accounting reports; analyzes financial feasibility for the most complex proposed projects; conducts market research to forecast trends and business conditions.
• Responsible for financial forecasting and risks analysis.
• Performs cash management, general ledger accounting, and financial reporting
• Responsible for developing and managing financial systems and policies
• Responsible for administering payrolls
• Ensuring compliance with taxation legislation
• Handles all financial transactions for the organization
• Serves as internal auditor for the organization

Van Drivers / Sandwich Deliverers:

• Delivers customer’s orders promptly
• Deliver correspondence for the organization
• Runs errand for the organization
• Handle any other duty as assigned by the floor / line manager
• Responsible for cleaning the kitchen facility at all times
• Ensure that toiletries and supplies don’t run out of stock
• Cleans both the interior and exterior of the kitchen facility
• Handle any other duty as assigned by the kitchen or HR and Admin manager.

6. SWOT Analysis

Our intention of starting our potato chips production company by supplying supermarkets and grocery stores in and around Los Angeles – California is to test run the business for a period of 3 to 5 years to know if we will invest more money, expand the business and then supply our potato chips to supermarkets and grocery stores all over California and Key Cities in the United States of America and Canada.

We are quite aware that there are several large scale, medium scale and small scale potato chips production companies all over Los Angeles- California and even in the same location where we intend locating ours, which is why we are following the due process of establishing a business.

We know that if a proper SWOT analysis is conducted for our business, we will be able to position our business to maximize our strength, leverage on the opportunities that will be available to us, mitigate our risks and be welled equipped to confront our threats.

Peter Pan® Potato Chips, LLC employed the services of an expert HR and Business Analyst with bias in snacks production industry to help us conduct a thorough SWOT analysis and to help us create a Business model that will help us achieve our business goals and objectives. This is the summary of the SWOT analysis that was conducted for Peter Pan® Potato Chips, LLC;

Our location, the business model we will be operating on (robust distribution network), varieties of payment options, different sizes of well – packaged potato chips and our excellent customer service culture will definitely count as a strong strength for Peter Pan® Potato Chips, LLC.

So also, we have a management team that has what it takes to grow startup business from survival to profitability within the shortest time – frame.

A major weakness that may count against us is the fact that we are a new potato chips production company – business and we don’t have the financial capacity to compete with multi – million dollars chains potato chips production companies who are already determining the direction of the market as it relates to the sale and supply of potato chips all across the globe.

• Opportunities:

The fact that we are going to be operating our potato chips production company in – between a farm settlement community and one of the largest residential estates in Los Angeles – California, provides us with unlimited opportunities to sell our well – packaged potato chips to a large number of people.

We have been able to conduct thorough feasibility studies and market survey and we are well positioned to take on the opportunities that will come our way.

Just like any other business, one of the major threats that we are likely going to face is economic downturn. It is a fact that economic downturn affects purchasing / spending power. Another threat that may likely confront us is the arrival of a new potato chips production company in same location where ours is located.

7. MARKET ANALYSIS

• Market Trends

Most companies that are into potato chips production or similar snacks production are becoming more creative when it comes to packaging and branding their potato chips.

The truth is that, if you can successful package and brand your potato chips to meet international standards; you can indeed successfully export your products to other countries of the world. There are potato chips brands that can be found in supermarkets all across the globe.

So also, keeping consumers’ appetites satisfied, snacks production industry cum potato chips production line of business have created new menu options that capitalize on the trend of increasing awareness of the health risks associated with a high-fat diet.

The industry has also thrived by developing products at price points attractive enough to weather the slow recovery, resulting in strong revenue growth. As a result of this, these trends are expected to continue and contribute to revenue growth going forward.

Lastly, in the bid to maximizing profits, large scale potato chips production companies now own potato farms; they are into full – time potato cultivation. All they need to do is to position their food processing plant (where they make potato chips) close to their farm.

With this, they can have full control of the production of potato chips from start to finish without any obstruction or under supply of raw materials (potatoes).

8. Our Target Market

One thing about potato chips and similar products is that you can hardly find someone who don’t patronize them. As a matter of fact, it is difficult to enter into a standard Supermarket or grocery store without finding potato chips.

In view of that, we have positioned our potato chips production company to service (supply) supermarkets, grocery stores and other outlets all across Los Angeles – California and other key cities all over the United States of America and Canada.

We have conducted our market research and we have ideas of what our target market would be expecting from us. We are in business to retail our well – packaged potato chips to the following groups of people and businesses;

• Supermarkets
• Grocery Stores
• Vegetarians

Our Competitive Advantage

A close study of the snacks food production industry reveals that the market has become much more intensely competitive over the last decade. As a matter of fact, you have to be highly creative, customer centric and proactive if you must survive in this industry.

We are aware of the stiffer competition and we are well prepared to compete favorably with other potato chips production companies in Los Angeles- California.

Peter Pan® Potato Chips, LLC is launching a standard potato chips production business that will indeed become the preferred choice of residence and businesses in Los Angeles – California and other cities where we intend selling / supplying our products.

Lastly, our employees will be well taken care of, and their welfare package will be among the best within our category (startups potato chips production companies) in the snacks food production / fast food industry, meaning that they will be more than willing to build the business with us and help deliver our set goals and achieve all our aims and objectives.

We will also give good working conditions and commissions to freelance sales agents that we will recruit from time to time.

9. SALES AND MARKETING STRATEGY

• Sources of Income

Peter Pan® Potato Chips, LLC is in business to operate a standard potato chips production company in Los Angeles – California. We are in the snacks food production / fast food industry to 10. Sales Forecast

One thing is certain when it comes to potato chips production business, if you are able to cut cost of production, pay attention to branding and packaging and you able to build a robust distribution network, you are sure of generating good sales and of course make good profits from the business.

We are well positioned to take on the available market in Los Angeles– California and in other cities in the United States of America and Canada and we are quite optimistic that we will meet our set target of generating enough income / profits from the first six month of operations and grow the business and our clientele base.

We have been able to critically examine the snack food production industry and we have analyzed our chances in the industry and we have been able to come up with the following sales forecast. The sales projections are based on information gathered on the field and some assumptions that are peculiar to similar startups in Los Angeles – California.

Below are the sales projection for Peter Pan® Potato Chips, LLC, it is based on the location of our business and other factors as it relates to potato chips production business start – ups in the United States of America;

• First Fiscal Year-: $120,000
• Second Fiscal Year-: $250,000
• Third Fiscal Year-: $750,000

N.B : This projection is done based on what is obtainable in the industry and with the assumption that there won’t be any major economic meltdown and there won’t be any major competitor offering same products and customer care services as we do within same location. Please note that the above projection might be lower and at the same time it might be higher.

• Marketing Strategy and Sales Strategy

Before choosing a location for launching Peter Pan® Potato Chips, LLC, we conduct a thorough market survey and feasibility studies in order for us to be able to be able to penetrate the available market and become the preferred choice for residence and businesses in Los Angeles – California.

We have detailed information and data that we were able to utilize to structure our business to attract the numbers of customers we want to attract per time. We hired experts who have good understanding of the snacks food production industry to help us develop

In other to continue to be in business and grow, we must continue to sell and supply our potato chips which is why we will go all out to empower or sales and marketing team to deliver. In summary, Peter Pan® Potato Chips, LLC will adopt the following sales and marketing approach to win customers over;

• Open our potato chips production company in a grand style with a party for all.
• Introduce our potato chips production company by sending introductory letters alongside our brochure to supermarkets, grocery stores, schools, event planners, households and key stake holders in Los Angeles – California
• Make use of attractive hand bills to create awareness and also to give direction to where customers can get our potato chips
• Position our signage / flexi banners at strategic places around Los Angeles – California
• Position our greeters to welcome and direct potential customers
• Create a loyalty plan that will enable us reward our regular customers
• Engage on road shows within our neighborhood to create awareness for our potato chips and also sell our products.

11. Publicity and Advertising Strategy

Despite the fact that we are going to be starting on a small – scale supplying our potato chips to supermarkets and grocery stores in Los Angeles – California, we will still go ahead to intensify publicity for the business. We are going to explore all available means to promote Peter Pan® Potato Chips, LLC.

Peter Pan® Potato Chips, LLC has a long-term plan of supplying our potato chips to supermarkets and grocery stores all around California and key cities in the United States and Canada which is why we will deliberately build our brand to be well accepted in Los Angeles – California before venturing out.

As a matter of fact, our publicity and advertising strategy is not solely for winning customers over but to effectively communicate our brand. Here are the platforms we intend leveraging on to promote and advertise Peter Pan® Potato Chips, LLC;

• Place adverts on community based newspapers, radio stations and TV stations.
• Encourage the use of word of mouth publicity from our loyal customers
• Leverage on the internet and social media platforms like; YouTube, Instagram, Facebook, Twitter, LinkedIn, Snapchat, Badoo, Google+ and other platforms to promote our business.
• Ensure that our we position our banners and billboards in strategic positions all around Los Angeles – California
• Distribute our fliers and handbills in target areas in and around our neighborhood
• Contact supermarkets, grocery stores, corporate organizations, households, religious centers, schools and event planners et al by calling them up and informing them of Peter Pan® Potato Chips, LLC and the product we sell
• Advertise Peter Pan® Potato Chips, LLC business in our official website and employ strategies that will help us pull traffic to the site
• Brand all our official cars and delivery vans and ensure that all our staff members and management staff wears our branded shirt or cap at regular intervals.

12. Our Pricing Strategy

Pricing is one of the key factors that gives leverage to products such as potato chips, it is normal for consumers to go to places where they can purchase / order potato chips at a cheaper price which is why big players in the snacks food production / fast food industry will continue to attract loads of consumers.

We know we don’t have the capacity to compete with bigger and well – established chains of snacks food production companies, but we will ensure that the prices of our well – packaged potato chips are competitive with what is obtainable in the US market.

We are aware that there are contracts for supply of potato chips by government establishments, NGOs, corporate organizations or big religious organization; we will ensure that we abide by the bidding pricing template when we bid for such contracts.

• Payment Options

The payment policy adopted by Peter Pan® Potato Chips, LLC is all inclusive because we are quite aware that different customers prefer different payment options as it suits them but at the same time, we will ensure that we abide by the financial rules and regulation of the United States of America.

Here are the payment options that Peter Pan® Potato Chips, LLC will make available to her clients;

• Payment via bank transfer
• Payment with cash
• Payment via credit cards / Point of Sale Machines (POS Machines)
• Payment via online bank transfer
• Payment via check
• Payment via mobile money transfer
• Payment via bank draft

In view of the above, we have chosen banking platforms that will enable our client make payment for the purchase of our potato chips without any stress on their part. Our bank account numbers will be made available on our website and promotional materials to clients who may want to deposit cash or make online transfer for our potato chips.

13. Startup Expenditure (Budget)

In setting up any business, the amount or cost will depend on the approach and scale you want to undertake. If you intend to go big by renting a place, then you would need a good amount of capital as you would need to ensure that your employees are well taken care of, and that your facility is conducive enough for workers to be creative and productive.

This means that the start-up can either be low or high depending on your goals, vision and aspirations for your business. The tools and equipment that will be used are nearly the same cost everywhere, and any difference in prices would be minimal and can be overlooked.

As for the detailed cost analysis for starting a potato chips production company; it might differ in other countries due to the value of their money. These are the key areas where we will spend our start – up capital on;

• The total fee for registering the business in the United States of America – $750.
• Legal expenses for obtaining licenses and permits as well as the accounting services (software, P.O.S machines and other software) – $1,300.
• Marketing promotion expenses for the grand opening of Peter Pan® Potato Chips, LLC in the amount of $3,500 and as well as flyer printing (2,000 flyers at $0.04 per copy) for the total amount of – $3,580.
• The cost for hiring Business Consultant – $2,500.
• Insurance (general liability, workers’ compensation and property casualty) coverage at a total premium – $2,400.
• The cost for payment of rent for 12 month at $1.76 per square feet in the total amount of $105,600.
• The cost for construction of a standard kitchen for mass production and packaging of potato chips – $100,000.
• Other start-up expenses including stationery ( $500 ) and phone and utility deposits ( $2,500 ).
• Operational cost for the first 3 months (salaries of employees, payments of bills et al) – $100,000
• The cost for Start-up inventory (potato, other ingredients and packaging materials et al) – $80,000
• Storage hardware (bins, rack, shelves, food case) – $3,720
• Cost for store equipment (cash register, security, ventilation, signage) – $13,750
• Cost of purchase of distribution vans – $50,000
• The cost for the purchase of furniture and gadgets (Computers, Printers, Telephone, TVs, Sound System, tables and chairs et al) – $4,000.
• The cost of launching a Website – $600
• The cost for our opening party – $10,000
• Miscellaneous – $10,000

We would need an estimate of two hundred and fifty thousand dollars ( $250,000 ) to successfully set up our potato chips production company in Los Angeles – California. Please note that this amount includes the salaries of the entire staff member for the first month of operation and the amount could be more or lower.

Generating Funds / Startup Capital for Peter Pan® Potato Chips, LLC

Peter Pan® Potato Chips, LLC is a private business that is solely owned and financed by Peter Paddy and his immediate family members. We do not intend to welcome any external business partner, which is why we have decided to restrict the sourcing of the start – up capital to 3 major sources.

These are the areas we intend generating our start – up capital;

• Generate part of the start – up capital from personal savings
• Source for soft loans from family members and friends
• Apply for loan from my Bank

N.B: We have been able to generate about $100,000 ( Personal savings $80,000 and soft loan from family members $20,000 ) and we are at the final stages of obtaining a loan facility of $150,000 from our bank. All the papers and document have been signed and submitted, the loan has been approved and any moment from now our account will be credited with the amount.

14. Sustainability and Expansion Strategy

The future of a business lies in the numbers of loyal customers that they have, the capacity and competence of the employees, their investment strategy and the business structure. If all of these factors are missing from a business (company), then it won’t be too long before the business close shop.

One of our major goals of starting Peter Pan® Potato Chips, LLC is to build a business that will survive off its own cash flow without the need for injecting finance from external sources once the business is officially running.

We know that one of the ways of gaining approval and winning customers over is to sell and supply our well – prepared and well – packaged potato chips a little bit cheaper than what is obtainable in the market and we are well prepared to survive on lower profit margin for a while.

Peter Pan® Potato Chips, LLC will make sure that the right foundation, structures and processes are put in place to ensure that our staff welfare are well taken of. Our company’s corporate culture is designed to drive our business to greater heights and training and retraining of our workforce is at the top burner.

As a matter of fact, profit-sharing arrangement will be made available to all our management staff and it will be based on their performance for a period of three years or more. We know that if that is put in place, we will be able to successfully hire and retain the best hands we can get in the industry; they will be more committed to help us build the business of our dreams.

Check List / Milestone

• Business Name Availability Check: Completed
• Business Registration: Completed
• Opening of Corporate Bank Accounts: Completed
• Securing Point of Sales (POS) Machines: Completed
• Opening Mobile Money Accounts: Completed
• Opening Online Payment Platforms: Completed
• Application and Obtaining Tax Payer’s ID: In Progress
• Application for business license and permit: Completed
• Purchase of Insurance for the Business: Completed
• Leasing of facility and remodeling the facility to accommodate a standard kitchen: In Progress
• Conducting Feasibility Studies: Completed
• Generating capital from family members: Completed
• Applications for Loan from the bank: In Progress
• Writing of Business Plan: Completed
• Drafting of Employee’s Handbook: Completed
• Drafting of Contract Documents and other relevant Legal Documents: In Progress
• Design of The Company’s Logo: Completed
• Graphic Designs and Printing of Packaging Marketing / Promotional Materials: In Progress
• Recruitment of employees: In Progress
• Purchase of the Needed furniture, racks, shelves, computers, electronic appliances, office appliances and CCTV: In progress
• Creating Official Website for the Company: In Progress
• Creating Awareness for the business both online and around the community: In Progress
• Health and Safety and Fire Safety Arrangement (License): Secured
• Opening party / launching party planning: In Progress
• Establishing business relationship with vendors – suppliers of potato, ingredients and packaging materials: In Progress

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Panlasang Pinoy Recipes™

Panlasang Pinoy Recipes is a food blog created to share a collection of Filipino Recipes and foreign recipes that have been modified to suit Filipino taste.

Kangkong Chips Recipe

We all need something to eat whenever we’re at home either chilling, maybe watching a Netflix movie, or just scrolling through the feed, right? And it shouldn’t always be chips from the grocery that are undoubtedly bad for your health, especially if it’s consumed excessively. So, what is something that we can make to satisfy our cravings for chips? Well, we could make some banana chips, camote chips, or maybe mushroom chips, too! But have you ever heard of Kangkong Chips? 

Yup! That’s right, we can also make some delicious chips out of Kangkong or Water Spinach! Kangkong is a very abundant vegetable in the Philippines and it is usually used as an ingredient for many classic Filipino dishes such as Sinigang, Adobo, and even Ginataan. But for today, let me introduce to you a new and trending recipe that revolutionized the use of Kangkong that will absolutely become one of your all-time favorite snacks in no time! 

Are you ready? Today, Panlasang Pinoy Recipes will teach us how to make our own version of their Kangkong Chips Recipe at home! 

Alright, let’s do this! Everything that we need for this recipe can be easily bought from the local markets and grocery stores so you don’t have to worry about the availability of the ingredients. Oh, and some people, especially plantitos and plantitas, may have already planted their own Kangkong at home! And finally, the cooking procedures for this recipe are very easy to follow so I’m highly confident that you’ll be able to master this in no time! 

Before we begin, let me first list down all of the ingredients we need! Of course, we’ll be needing Kangkong leaves, egg, oil, water, salt, flour, and cornstarch. Don’t forget to add the flour and cornstarch, okay? We’ll be needing both of them for our batter mix. 

Now that we’ve got everything that we need for our recipe today, let’s start! The first thing that we need to do is to wash the Kangkong leaves properly and thoroughly. Make sure to remove all the extra dirt and debris from the leaves. Also, detach the leaves from the stem of the Kangkong because we won’t be needing them. Once you’re done cleaning and preparing the Kangkong leaves, set them aside for a while because, in the meantime, we’ll be making the batter mixture! 

For the batter mixture, simply combine the cornstarch, flour, egg, salt, and water in a clean mixing bowl. Keep on mixing all of the ingredients well until the consistency becomes smooth and perfect for a batter mix. Alright! Now that everything’s ready, it’s frying time! First, heat the oil on the pan and then gradually adjust the flame to medium. Next, dip the Kangkong leaves into the batter mixture that we made and then deep fry them until crispy. Keep on doing this in batches until you cook all of the kangkong leaves. Then, voila! 

You already cooked another delicious snack that’s perfect for all kinds of occasions! It’s better to serve these bad boys while they’re hot. Oh, and you can also add whatever dipping sauce that you like whether it’s ketchup-mayo, hot sauce, or even honey mustard!

Read: Success Story of Josh Mojica – The owner of Kangkong Chips

Boom! That was very easy to cook, right? In just a matter of minutes, you would’ve already cooked an incredibly delicious snack perfect for watching your favorite series on Netflix! Pair it with an ice-cold can of beer and you’re definitely good to go.  So, did you like our Kangkong Chips Recipe ? Well, you already know what to do! For more quick and exciting Filipino dish recipes, follow Panlasang Pinoy Recipes .

Ingredients   

• 4 bunches of kangkong leaves cleaned
• 3 cups cornstarch
• 1 cup flour
• 1 pc egg
• 1-1/2 cup water
• 5 cups cooking oil for deep frying

Instructions  

• Clean kangkong thoroughly.
• Remove leaves from stem. Set aside.
• For the batter, combine cornstarch, flour, egg, salt and water
• in a clean mixing bowl.
• Mix until the consistency is smooth.
• Heat oil and reduce fire to medium.
• Dip kangkong leaves in batter and deep fry until crispy.
• Drain oil from kangkong leaves then serve.

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