phd in marketing and communications

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Curriculum & Coursework

Our programs are full-time degree programs which officially begin in August. Students are expected to complete their program in five years. Typically, the first two years are spent on coursework, at the end of which students take a field exam, and then another three years on dissertation research and writing.

The Marketing program draws on computer science, economics, behavioral science, and psychological methods to focus on marketing problems faced by the firm and its management. Through a combination of discipline- and field-based methods, the curriculum enables students to master concepts and research skills directly relevant to business problems. Candidates must come to understand the point of view of practicing managers and be able to bring theory and careful research to bear in illuminating important business problems.

The program requires a minimum of 13 semester-long doctoral courses. Students in the Marketing program are required to complete a year-long discipline sequence typically in microeconomics or psychology. They also complete courses in the areas of machine learning, computer science, statistics, research methods, academic field seminars, and two MBA elective curriculum courses. In addition to HBS courses, students often take courses at other Harvard Schools and MIT.

Research & Dissertation

Students in Marketing begin research in their first year typically by working with a faculty member. By their third and fourth years, most students are launched on a solid research and publication stream. The dissertation may take the form of three publishable papers or one longer dissertation.

Recent examples of doctoral thesis research include: The effects of brand extensions on the value of parent brands; Multi-method examination of the consumption of “knockoffs” of high status brands, and the counter-intuitive positive outcomes for consumer-brand relationships; Competitive analysis of pricing and quality decisions in industries with strictly complimentary products; The psychological effects of pricing, and how these affect consumers and firms; and "Choice amnesia," the motivated forgetting of difficult decisions.

Mengjie "Magie" Cheng

Ta-Wei "David" Huang

“ Finding an advisor who you really click with and who is willing to support your research interests is absolutely key. ”

Current HBS Faculty

• Tomomichi Amano
• Eva Ascarza
• Max H. Bazerman
• David E. Bell
• Alison Wood Brooks
• Julian De Freitas
• Rohit Deshpande
• Anita Elberse
• Sunil Gupta
• Ayelet Israeli
• Leslie K. John
• Elizabeth A. Keenan
• Edward McFowland III
• Navid Mojir
• Das Narayandas
• Michael I. Norton
• V. Kasturi Rangan
• Isamar Troncoso
• Jeremy Yang
• Shunyuan Zhang

Current Marketing Students

• Stuti Agarwal
• Mengjie (Magie) Cheng
• Jingpeng Hong
• Ta-Wei (David) Huang
• Jimin Nam
• Lucy Shen
• Sihan Zhai

Current HBS Faculty & Students by Interest

Recent placement, emily prinsloo, 2023, ximena garcia-rada, 2021, serena hagerty, 2022, dafna goor, 2020, byungyeon kim, 2022, grant donnelly, 2018.

PhD in Marketing

Consumer behavior theory meet advanced marketing practice, marketing curriculum timeline, faculty and published work, emory marketing analytics center.

Marketing Faculty

Michelle Andrews

Douglas Bowman

Ryan Hamilton

Edgar Leonard

Michael Lewis

Daniel McCarthy

David Schweidel

Jagdish N. Sheth

Morgan Ward

Marketing phd students.

Da Young Kim

Kyeongbin Kim

Youshin Kwak

Felix Nguyen

Yeohong Yoon

Hanyu Zhang

Recent news.

AI Art: What Should Fair Compensation Look Like?

“What Happens When TikTok Is Your Marketing Department,” The New York Times

“The $10 Bag of Chex Mix That Triggered Airport-Snack Pricing Outrage,” The Wall Street Journal

“Look at your startup’s CAC to decide if you should launch another product,” TechCrunch

Goizueta Effect Podcast: Say Goodbye to Busy, Hello to Balance This New Year

“Gen Z doesn’t care about sports. That’s part of a bigger problem.” USA Today

“Shoppers turn to AI to help with Christmas gift lists,” Good Morning America

“The Dodgers gave Shohei Ohtani $700 million to hit and pitch — but also because he can sell,” AP News

“Stuck on holiday gifts? What happened when I used AI to help with Christmas shopping,” USA Today

“Why every day is now Black Friday,” Fast Company

“New Study Helps CMOs Understand How Marketplace DE&I Efforts Can Drive Business Growth,” Forbes

“Starting holiday shopping early? Use Amazon’s Buy with Prime to score benefits,” USA TODAY

Pursuing a phd in marketing.

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Marketing, PhD

The Wharton doctoral program offers students an unmatched interdisciplinary environment within which to generate creative ideas and hypotheses and to develop the analytic skills to evaluate them.

Faculty members are active in diverse research areas that connect to initiatives and centers both within Wharton more broadly, and other departments within the university.

For more information: https://marketing.wharton.upenn.edu/program-requirements/

For more information about the Joint Doctoral Degree in Marketing and Psychology :  https://marketing.wharton.upenn.edu/joint-doctoral-degree-in-marketing-and-psychology/

View the University’s Academic Rules for PhD Programs .

Required Courses 

The Ph.D. program in Marketing is based on the completion of the dissertation as well as a minimum of 15 graduate level course units.

The degree and major requirements displayed are intended as a guide for students entering in the Fall of 2023 and later. Students should consult with their academic program regarding final certifications and requirements for graduation.

Sample Sequence Quantitative Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs. 

MKTG 9550 and MKTG 9570 are offered every other year. Students should take them when offered.

Sample Sequence Consumer Behavior Track*

The exact sequence can vary from student to student. For example, students may select different economics and statistics sequences to best meet their personal needs.

MKTG 9510 and MKTG 9530 are offered every other year. Students should take them when offered.  

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COLLEGE OF LIBERAL ARTS AND SCIENCES

Department of Communication

Ph.d. program of study.

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The general aim of the Ph.D. program in Communication is to provide students with a rigorous course of study that will prepare them for careers in either the academic or commercial spheres. The curriculum is not directed toward either of these domains, but rather attempts to give students a breadth of scholarly training that will allow them to pursue either of these career paths.

Academic Sphere.  There is a very strong academic research component to communication. Persons with interests in communication are currently found on Communication faculties and in schools of Journalism and Mass Communication. Communication is an established academic area, as reflected in published research by faculty members in departments of Communication.

Commercial Sphere.  Many organizations realize the value of research in mass communication effects, advertising, audience analysis, and other areas of communication. They have created a significant number of positions in communication. At the middle and upper management level, these are often filled by people with Ph.D. degrees. Training for persons filling these positions is often obtained in programs which do not equally emphasize communication theory and methods. The Ph.D. program in Communication is designed to provide the student with strong knowledge of communication theory, coupled with very strong research skills. A graduate of this program can step into a commercial research position without facing a period of hit-or-miss "on-the-job" training.

Ph.D. Program Elements

Length of Program

The time required for completion for the Ph.D. program will differ, depending on the degree status of entering students, and the courses already completed by the student at the graduate or undergraduate level. It is expected that students entering with a master’s degree will require approximately four years to complete the requisite course work, pass qualifying exams, and then write and defend the dissertation. (Note that students who earn an M.A. degree from our own program will require approximately three years, having already taken some of the required coursework.) The final program of course work and research for a student is created in consultation with his/her academic advisory committee. This program takes into account the student’s prior coursework and career objectives.

Research Requirement

Students participate in at least two research projects mentored by faculty before beginning their dissertation. These projects provide students with the necessary research experience before beginning the independent research required by the dissertation. They also put students in a better position to enter the Ph.D. job market.

Elective Courses (9 credits)

The student, in consultation with the academic advisory committee, will take an additional 9 credits in an area chosen to provide breadth or specialized skills. Typical areas might be social/behavioral research, computer science, or specialized business or communication areas.

Qualifying Exams

After coursework is completed, students take a general exam. When they pass, they are considered “Ph.D. Candidates” or "A.B.D." (all but dissertation).

Dissertation

An original research project designed by the student, approved by the advising committee.

Ph.D. Program Coursework Overview

Required for all tracks.

4 Required Methodology Courses:

COMM 5001 Introduction to Graduate Communication Research COMM 5002 Communication Research Methods COMM 5003 Advanced Communication Research Methods COMM 5010 Theory Construction and Research Design

2 Elective Methodology Courses (choose two of the following, or similar with approval of committee) -- one must be an advanced course (as indicated by *):

AH 6005 Multilevel Mediation and Moderation Modeling* COMM 6001 Proseminar in Communication Research* EPSY 6615 Structural Equation Modeling* HDFS 5002 Special Topics: Longitudinal Methods* HDFS 5005 Qualitative Research Methods MKTG 6203 Quantitative Models in Marketing NURS 6130 Intro to Qualitative Methods in Nursing NURS 6165 Mixed Methods in Nursing Research PSYC 5702 Field Research Methods PSYC 5130 Causal Modeling in Social Psychology* PSYC 5131 Meta-Analysis: Theory and Practice PSYC 6130 Measurement and Scaling SOCI 5231 Qualitative Methodology STAT 5515 Design of Experiments

1 Directed Research Requirement:

COMM 6800 Seminar and Directed Research in Communication

3 Required Communication Theory Courses (determined by track—see options below)

5 Emphasis Area Courses (1 must be COMM; determined by track—see options below)

Substitutions to required courses may be possible for students who have already completed the required course(s) elsewhere with a grade of B or higher. In such cases, students may substitute a different course within the requirement area (e.g., methods, content, theory, etc.) with approval of the advising committee.

Note on Emphasis Area Courses : Students may add a secondary sub-track as their emphasis area by taking any of the required courses for the secondary track to complete the requirements for the emphasis area.

Ph.D. Program Tracks

Interpersonal Communication Track

Required Communication Theory Course Options (choose at least 3):

COMM 5200 Interpersonal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5220 Group Communication Research COMM 5500 Nonverbal Communication

Emphasis Area Course Recommendations (choose 5 from theory course options above, course list below, or similar with approval of committee—1 must be COMM):

COMM 5230 Organizational Communication: Theory and Research COMM 5501 Seminar in Nonverbal Communication and Persuasion HDFS 5240 Aging: Personality and Social Interaction HDFS 5250 Close Relationships HDFS 5310 Patterns and Dynamics of Family Interaction HDFS 5311 Theories of Family Development PSYC 5101 Motivation PSYC 5460 Social and Personality Development PSYC 5500 Research Seminar in Language and Psychology PSYC 5568 Psychology of Language PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 5612 Leadership in the Workplace PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations SOCI 5651 Seminar in the Family

Marketing Communication Track

COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 6850 Seminar in Marketing Communication (required) MKTG 5115 Market-Driven Management MKTG 6202 Advanced Seminar in Buyer Behavior

COMM 5120 Communication Campaigns COMM 5501 Seminar in Nonverbal Communication and Persuasion COMM 6895 Topics in Applied Communication Research MKTG 5250 Marketing Research and Information Systems MKTG 5640 Integrated Marketing Communications MKTG 5625 Marketing for Global Competitiveness MKTG 6210 Seminar in Theory and Practice in Marketing

Mass Communication Track

COMM 5300 Mass Communication Theory (required) COMM 5100 Persuasion Theory and Research COMM 5120 Communication Campaigns COMM 5150 Crisis and Risk Communication COMM 5310 Seminar in Mass Communication Research COMM 6895 Topics in Applied Communication Research

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5330 Children and Mass Media GPAH 5319 Allied Health Education POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5336 Comparative Political Communication POLS 5386 Public Opinion and Public Policy PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

New Communication Technology Track

COMM 5660 Computer-Mediated Communication (required) COMM 5100 Persuasion Theory and Research COMM 5300 Mass Communication Theory COMM 5640 Social Media Use and Effects COMM 5650 Communication Technology and Society: Theory and Research

COMM 5200 Interpersonal Communication COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication COMM 5501 Seminar in Nonverbal Communication and Persuasion EPSY 5220 Introduction to Educational Technology EPSY 5520 Instructional Design EPSY 5530 Learning Theory MKTG 5250 Marketing Research & Information System MGMT5260 Management of Technology and Innovation MKTG 5640 Integrated Marketing Communication MKTG 5665 Digital Marketing OPIM 5165 Management Information Systems OPIM 5270 Systems Development OPIM 5620 Managing and Controlling Information Systems PSYC 5615 Human Factors PSYC 5101 Motivation PSYC 5620 Design and Analysis of Human-Machine Systems PSYC 5703 Advanced Social Psychology PSYC 6731 Person Perception PSYC 6752 Interpersonal Relations

Nonverbal Communication Track

COMM 5500 Nonverbal Communication (required) COMM 5100 Persuasion Theory and Research COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5220 Group Communication Research COMM 5230 Organizational Communication: Theory and Research COMM 5310 Seminar in Mass Communication COMM 6850 Seminar in Marketing Communication Research MKTG 410 Seminar in Theory and Practice in Marketing MKTG 402 Advanced Seminar in Buyer Behavior PSYC 5101 Motivation PSYC 5701 Experimental Social Psychology PSYC 5703 Advanced Social Psychology PSYC 5770 Current Topics in Social Psychology PSYC 6732 Attitude Organization and Change PSYC 6752 Interpersonal Relations

Persuasion Track

COMM 5100 Persuasion Theory and Research (required) COMM 5120 Communication Campaigns COMM 5200 Interpersonal Communication COMM 5300 Mass Communication Theory COMM 5310 Seminar in Mass Communication Research COMM 5501 Seminar in Nonverbal Communication and Persuasion

COMM 5230 Organizational Communication: Theory and Research COMM 5500 Nonverbal Communication PHIL 5316 Seminar in the Philosophy of Social Science PHIL 5317 Seminar in the Philosophy of Psychology PSYC 5567 Memory and Cognition PSYC 5613 Organizational Psychology PSYC 5703 Advanced Social Psychology PSYC 6732 Attitude Organization and Change

Ph.D. Program Optional Specialty Areas

Additional recommendations for Emphasis Area Courses for students choosing to specialize in the following areas (can be applied to any track emphasis area requirements):

Health Communication

ANTH 5352 Medical Anthropology COMM 5200 Interpersonal Communication COMM 5230 Organizational Communication: Theory and Research COMM 5770 Health Communication GPAH 5319 Allied Health Education PSYC 5120 Health Psychology PSYC 6733 Social Cognition PSYC 5616 Human Judgment and Decision Process PUBH 5400 Intro to Public Health PUBH 5401 Principles of Epidemiology PUBH 5404 Environmental Health PUBH 5405 Social Foundations of Public Health PUBH 5419 Public Health Agencies PUBH 5430 Public Health Informatics PUBH 5451 Maternal and Child Health Services PUBH 5452 Injury and Violence Prevention PUBH 5453 Chronic Disease Control PUBH 5455 Health Education PUBH 5462 International Health PUBH 5473 Women, Public Health and Reproduction PUBH 5474 Minority Health PUBH 5475 Gerontological Health SOCI 5453 Medical Sociology

Political Communication

POLS 5341 Public Opinion and American Democracy POLS 5342 American Political Parties POLS 5386 Public Opinion and Public Policy POLS 5336 Comparative Political Communication SOCI 5801 Political Sociology SOCI 5821 Social Movements SOCI 5829 Social Change

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PhD Programs in Marketing

The AMA helps potential doctoral students find the right program for them by maintaining a global list of PhD and DBA-granting institutions that offer the opportunity to specialize in marketing. If you would like your institution added to the list below, please email [email protected].

Current doctoral students may find helpful resources via the AMA DocSIG and PhD students who are going on the market should check out the AMA Transitions Guide or learn about Academic Placement at the Summer Academic Conference .

• ​Chinese University of Hong Kong  
• City University of Hong Kong 
• Hong Kong University of Science and Technology 
• Indian Institute of Management, Ahmedabad
• JK Business School
• Lingnan University​​
• Management Development Institute  
• Nanyang Technological University ​
• National University of Singapore  
• Aston Business School
• Athens University of Economics & Business  
• Bilkent University 
• Bocconi University  
• Boğaziçi University
• Cardiff University  
• City, University London  
• Copenhagen Business School
• Cranfield University  
• Erasmus Research Institute of Management  
• ESSEC Business School
• Frankfurt School of Finance & Management  
• Goethe-Universitaet Frankfurt  
• Grenoble Ecole de Management  
• HEC Paris  
• Hanken School of Economics  
• INSEAD 
• ICTE Business School  
• Kingston University  
• Koc University  
• Lancaster University  
• Loughborough University 
• Lausanne University  
• London Busines s School  
• Maastricht University  
• Manchester Business School  
• Nottingham University  
• Tilburg University  
• Umea University  
• University of Bradford
• University College Dublin 
• University of Cologne​
• University of Exeter  
• University of Glasgow  
• University of Grenoble  
• University of Groningen
• University of Guelph  
• University of Liverpool  
• University of Mannheim
• University of Muenster
• University of Navarra, IESE  
• University of St. Gallen 
• University of Southern Denmark  
• University of Stirling​
• University of Strathclyde 
• University of Valencia  
• VU University Amsterdam 
• Wilfrid Laurier University 
• Warwick Business School 
• Yeditepe University
• Carleton University  
• Concordia University 
• HEC Montréal  
• Laval University  
• McGill University
• McMaster University  
• Queen’s University
• Simon Fraser University 
• University of Alberta 
• University of British Columbia 
• University of Calgary
• University of Manitoba​
• University of Toronto  
• Western University  
• York University ​

Australia and New Zealand

• Bond University 
• Deakin University
• Griffith University​ 
• La Trobe University  
• Macquarie Graduate School of Management 
• Melbourne Business School  
• Monash University 
• Queensland University of Technology 
• Royal Melbourne Institute of Technology 
• University of Adelaide 
• University of Ballarat 
• University of Canterbury​
• University of Melbourne 
• University of Newcastle 
• University of New South Wales  
• University of Otago 
• University of South Australia  
• University of Sydney 
• University of Technology, Sydney  
• University of Western Australia 
• University of Wollongong

United States of America

• Arizona State University  
• Bentley University  
• Boston University 
• Carnegie Mellon University 
• City University of New York (Baruch College) 
• Cleveland State University 
• Cornell University 
• Columbia University  
• Drexel University  
• Duke University  
• Emory University  
• Florida Atlantic University  
• Florida International University 
• Florida State University
• Fordham University  
• George Washington University 
• Georgia Institute of Technology  
• Georgia State University 
• Grand Canyon University  
• Harvard University  
• Indiana University  
• Iowa State University  
• Kennesaw University 
• Kent State University  
• Louisiana State University
• Louisiana Tech University  
• Massachusetts Institute of Technology  
• Michigan State University  
• Mississippi State University 
• Morgan State University 
• New Mexico State University 
• New York University  
• Northwestern University  
• The Ohio State University 
• Oklahoma State University  
• Old Dominion University
• Pace University  
• Pennsylvania State University  
• Purdue University  
• Rutgers University  
• Saint Louis University 
• Southern Illinois University  
• Stanford University  
• State University of New York, ​Binghamton  
• Syracuse University 
• Temple University  
• Texas A & M University  
• Texas Tech University 
• University of Alabama 
• University of Arizona  
• University of Arkansas 
• University at Buffalo  
• University of California, Berkeley  
• University of California, Irvine  
• University of California, Los Angeles
• University of California, Riverside
• University of California, San Diego  
• University of Central Florida 
• University of Chicago 
• University of Cincinnati 
• University of Colorado at Boulder  
• University of Connecticut  
• University of Florida  
• University of Georgia 
• University of Hawaii at Manoa  
• University of Houston  
• University of Illinois at Urbana Champaign 
• University of Illinois at Chicago 
• University of Iowa  
• University of Kansas 
• University of Kentucky 
• University of Maryland  
• University of Massachusetts – Amherst
• University of Massachusetts – Lowell  
• University of Memphis  
• University of Miami 
• University of Michigan  
• University of Minnesota  
• University of Mississippi  
• University of Missouri 
• University of Nebraska-Lincoln  
• University of North Carolina 
• University of North Texas 
• University of Oklahoma 
• University of Oregon  
• University of Pennsylvania  
• University of Pittsburgh 
• University of Rhode Island 
• University of Rochester  
• University of South Carolina  
• University of Southern California  
• University of South Florida  
• University of Tennessee 
• University of Texas – Arlington 
• University of Texas at Austin – Marketing 
• University of Texas – Dallas 
• University of Texas – El Paso​
• University of Texas – Rio Grande Valley  
• University of Texas – San Antonio 
• University of Utah  
• University of Virginia 
• University of Washington  
• University of Wisconsin-Madison 
• University of Wisconsin-Milwaukee 
• University of Wyoming  
• Vanderbilt University 
• Virginia Polytechnic Institute and State University  
• Washington State University  
• Washington University in St. Louis  
• West Virginia University 
• Yale University  
• Wayne State University  ​​​

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From the Marketing Chair

"Welcome and thank you for your interest in a Ph.D. in marketing from UCLA Anderson! Marketing is a broad area, and we encourage curious individuals with strong economics, psychology or business training, as well as documented research experience, to apply. Our Ph.D. program is designed to allow students to concentrate in either a behavioral or quantitative marketing track, with training in economics and psychology to complement your coursework within marketing. We foster a collaborative environment and work hard to establish our students as successful researchers with strong publication records prior to graduation. Our excellent track record of placing our students in top research schools around the world speaks to the strength of our approach. To learn more about what our program focuses on, and to clarify the match to your own research interests, we strongly encourage you to read more on these pages about the work done by our faculty and students. "

Hal Hershfield, Ph.D. Marketing Chair

Explore the Program

Milestone publications.

People Who Choose Time over Money Are Happier Hal Hershfield and Cassie Mogilner Holmes

Although thousands of Americans say they prefer money, having more time is associated with greater happiness.  

Read Publication

Effects of Internet Display Advertising in the Purchase Funnel Randy Bucklin

Model-based insights from a randomized field experiment analyzed the value of reallocating display ad impressions across users at different stages.  

The Benefits of Emergency Reserves: Greater Preference and Persistence for Goals That Have Slack with a Cost Suzanne Shu

The exploration of how marketer-based programs designed to help consumers reach goals face dual challenges of consumer signup and motivating consumers to reach desirable goals.  

Alumni Success

Julia Levine (’23)

Dissertation: State Dependence in Brand, Category and Store Choice

Sherry He (’23)

Dissertation: Essays on Platform Policies, Ratings and Innovation

Kate Christensen (’21)

Dissertation: Moving Through Time: How Past and Future Connections Impact Consumer Decisions

Marissa Sharif (’17)

Dissertation: The Emergency Reserve: Benefits of Providing Slack with a Cost

Wayne Taylor (’17)

Dissertation: Modeling Customer Behavior in Loyalty Programs

Elizabeth Webb (’14)

Dissertation: Understanding Risk Preference and Perception in Sequential Choice

Claudia Townsend (’10)

Dissertation: The Impact of Product Aesthetics in Consumer Choice

Oliver Rutz (’07)

First academic placement: Yale University Dissertation: Essays in Cooperative Game Theory

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PhD in Management

Marketing - PhD in Management

Areas of specialisation.

• Accounting and Control
• Decision Sciences
• Entrepreneurship
• Organisational Behaviour
• Technology and Operations Management

INSEAD Doctoral Courses

• Core Courses
• Advanced Courses
• Admissions and Financing
• View PhD Student Profiles

2025 Intake

September 2024

Marketing – PhD specialisation

Marketing is one of a business school's broadest and most encompassing areas. It involves a deep understanding of how consumers and firms interact several dimensions in the market. Marketing consists in developing a deep understanding of the buyer or consumer and covers the decision domains of designing and delivering products and services, pricing, distributing, and promoting (both personal--sales force management--and impersonal--mass communications, such as advertising or marketing through the internet), based on this understanding. Marketing also covers the strategic domain of resource allocation among product/market combinations.

Broadly defined, here are some of the research interests in the Marketing area: branding, B2B marketing, consumer behaviour, customer relationship management, customer/behavioural decision making, customer centricity, distribution channels, e-business, forecasting, innovation, international marketing, advertising, new product development, pharmaceutical marketing, pricing, promotion, retailing, sales force management, service management, strategic marketing and transaction cost analysis. 

To cover such a broad area, the Marketing area in the INSEAD PhD draws from several disciplines, including psychology, sociology, economics, computer science, neuro-economics, and statistics, to name a few. In addition, marketing research also intersects with a broad range of other business areas, such as strategy and organisational behaviour.

The breadth of the Marketing field reflects the diverse backgrounds of its scholars. It draws individuals from various experiences ranging from engineering and sciences to the social sciences. 

The Marketing Area has resident faculty members at INSEAD’s Europe and Asia Campuses and welcomes visiting scholars from other business schools and universities. It also has a strong presence among editorial board members, with hundreds of articles published in top marketing journals since 2007 and several renowned international research awards in the last decade. 

One of the many critical pedagogical contributions INSEAD has made available to Marketing PhD students is the MARKSTRAT, a simulation of marketing, a consumer durable, which is widely used for both teaching and research on how managers make marketing decisions.

Another vital resource available to INSEAD PhDs and scholars worldwide is the state-of-the-art INSEAD-Sorbonne Behavioural Lab in Paris, which provides invaluable support for conducting high-quality research on human behaviour.

Every year, research studies conducted at the lab result in publications in prestigious academic journals, awards and honours, conference presentations, dissertations, and media mileage in popular press outlets. As a result, the lab's exemplary contributions to behavioural research, led by world-class scholars, have set a benchmark for other business schools with similar facilities.

Visit the Marketing Academic Area Page

Research interests:

Here are some examples of faculty, students and alums' research interests:

• Essays in Consumer Financial Decision Making and Numerical Cognition (Dissertation), ANDRE, Quentin (PhD Graduate 2018), CHANDON Pierre (chair), ALBUQUERQUE Paulo, DE LANGHE Bart (ESADE Business School), REINHOLTS Nicholas (Leeds School of Business, University of Colorado Boulder)
• Does sensory pleasure make people happier with smaller food portions? Pleasure as a Substitute for Size: How Multisensory Imagery Can Make People Happier with Smaller Food Portions, CORNIL Yann (PhD Graduate 2015), CHANDON Pierre 2015 Best Paper Award, La Londe Conference in Marketing Communications and Consumer Behavior; Winner of the Research Project Competition of Institut Benjamin Delessert for « Le plaisir des sens : allié ou ennemi d'une meilleure alimentation ? », with CHANDON Pierre
• How do consumers perceive and respond to changes in food packages and portions? What are the visual biases in package and portion size perceptions? In the Eye of the Beholder: Visual Biases in Package and Portion Size Perceptions, ORDABAYEVA Nailya (PhD Graduate 2010), CHANDON Pierre
• What are the ways that neuroscientific methods can be fruitfully applied to marketing? What are the fundamental challenges facing consumer neuroscientists? What are the potential solutions to address these challenges? Consumer Neuroscience: Applications, Challenges, and Possible Solutions, PLASSMANN Hilke, VENKATRAMAN Vinod, HUETTEL Scott, YOON Carolyn
• How does roundedness of price numbers affect product evaluations? This Number Just Feels Right: The Impact of Roundedness of Price Numbers on Product Evaluations, WADHWA Monica, ZHANG Kuangjie (PhD Graduate 2014)
• How can consumer choice behavior data and aggregate search achieve a better analysis and understanding on consumer decisions? The Probit Choice Model under Sequential Search with an Application to Online Retailing, KIM Jun B., ALBUQUERQUE Paulo, BRONNENBERG Bart J. (PhD Graduate 1994)
• In what ways can power affect or influence morality? Power and Morality, LAMMERS Joris, GALINSKY Adam D., DUBOIS David, RUCKER Derek D.

Case Studies

Best Marketing Case of 2014 award – Le Prix AFM-CCMP 2014 du Meilleur cas Pedagogique en Marketing The Case Centre's Overall Award 2016 

L'Oréal in China: Marketing Strategies for Turning Around Chinese Luxury Cosmetic Brand Yue Sai, YANG Haiyang (PhD Graduate 2013), CHANDON Pierre

AccorHotels and the Digital Transformation: Enriching Experiences through Content Strategies along the Customer Journey David Dubois,  Inyoung Chae (PhD Graduate 2016), Joerg Niessing, Jean Wee

What are we looking for in a PhD Candidate?

The Marketing area at the INSEAD PhD covers a wide range of disciplines, making it an attractive domain for candidates from various subject areas and industries, recognising the value of diverse perspectives. 

We are particularly interested in candidates with exceptional academic backgrounds that will equip them to excel as researchers. We seek individuals who can design and conduct relevant experiments to enhance our understanding of consumer behaviour. Additionally, we value applicants who can handle intriguing and complex marketing data sets.

By joining the Marketing area, you will have the opportunity to delve into the multifaceted world of the field, leveraging your prior background to make valuable contributions to research and experiment design. We encourage candidates passionate about advancing consumer behaviour knowledge and leveraging data-driven insights to apply and join our dynamic and collaborative community.

Download the Call for applications 2024 intake .

Here are some of the backgrounds of Marketing PhD students who have joined the programme: 

Bachelor of Economics, MA in Economics BA Human Resource Management, MSc Social Cognition Bachelor and Master of Technology, Master in Quantitative Economics Bachelor of Business Administration Bachelor of Technology, Master in Marketing Research BS Applied Economics, Master in Economics BS and Master of Engineering in Operations Research Bachelor in Business Administration, MS in Business Administration MSc Social and Cultural Psychology MA Managerial and Financial Economics MSc Cognitive and Decision Sciences MA Marketing PhD Computer Science

View the current Marketing PhD students' profiles .

Where are our Marketing PhD Graduates now?

The Marketing job market is a healthy one – it is a prominent subject in business education and is featured heavily in the typical business school curriculum. In addition, the Marketing area at INSEAD has produced PhD graduates who the academic job market has well received and has a proven successful career progression in academia.

Bart J. Bronnenberg, one of the pioneers of the programme, joined the University of Texas at Austin immediately after his PhD, one of the top-ranked marketing departments and prominent business schools and among the highly ranked programmes in the US. In 1999, Bart became an Associate Professor of Marketing at the Anderson Graduate School of UCLA and later received tenure as Full Professor. Bart Bronnenberg is a Professor of Marketing at the Tilburg School of Economics and Management. He is also a research fellow of the Centre for Economic Policy Research (CEPR) in London.

Miklos Sarvary joined INSEAD as Associate Professor and later became Professor and Dean of INSEAD's Executive Education after appointments at Harvard's and Stanford's Graduate Schools of Business. Miklos is with Columbia Business School, holding the position of Carson Family Professor of Business and faculty lead for the Media and Technology Programme.

Here are some of the leading business schools and universities where our graduates are:

Bocconi, CEIBS, Columbia, CUHK, Dartmouth, Emory, Grenoble Ecole de Management, HEC Paris, HK Polytechnic University, IE Business School, IMD Switzerland, Johns Hopkins University, Nanyang Technological University, Southern Methodist University, Tel Aviv University, Tilburg, U. of Colorado Boulder, U. of Pittsburgh, U. of Toronto, University of British Columbia, UC Berkeley, University College Dublin, University of Washington Tacoma and Washington State University Vancouver, among others. 

To learn more about the incredible achievements of our Global PhD Alumni Community, please visit our  website .

What are the next steps?

We encourage prospects to plan for their application for the PhD in Management. Application for the following year's intake starts in the early Fall of the current year, with a preferred deadline of mid-December.

Go to the Admissions and Financing page

Moreover, we encourage prospects to attend our  upcoming recruitment events  or register below to receive the URLs of the Special Area Webinars we have conducted over the years.

Registration Link

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The marketing faculty embrace research traditions grounded in psychology and behavioral decision-making, economics and industrial organization, and statistics and management science.

These traditions support research inquiries into consumer behavior, firm behavior, the development of methods for improving the allocation of marketing resources, and understanding of how marketing works in a market setting.

A small number of students are accepted into the PhD Program in marketing each year, with a total of about 18 marketing students in residence. Student-faculty relationships are close, both professionally and socially. This permits the tailoring of the program of study to fit the background and career goals of the individual.

A marketing student’s program of study usually includes several doctoral seminars taught by marketing faculty, some doctoral seminars taught by other Stanford GSB faculty, and a considerable number of graduate-level courses in related departments outside the business school, depending on a student’s particular area of investigation.

The field is often broken down into two broad subareas: behavioral marketing and quantitative marketing.

Behavioral Marketing

Behavioral marketing is the study of how individuals behave in consumer-relevant domains. This area of marketing draws from social psychology and behavioral decision theory and includes a wide variety of topics such as:

• Decision making
• Attitudes and persuasion
• Social influence
• Motivation and goals
• New technologies
• Consumer neuroscience
• Misinformation

Students in this track take classes in behaviorally oriented subjects within Stanford GSB and also in the Psychology Department . All students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Behavioral Interest Group

There is also a formal institutional link between the behavioral side of marketing and the micro side of organizational behavior , which is called the Behavioral Interest Group. The Stanford GSB Behavioral Lab links members of this group. This lab fosters collaborative work across field boundaries among those with behavioral interests.

The Behavioral Lab is an interdisciplinary social research laboratory open to all Stanford GSB faculty and PhD students. The lab’s research primarily spans the fields of organizational behavior and behavioral marketing, and covers a rich and diverse array of topics, including attitudes and preferences, consumer decision-making, group dynamics, leadership, morality, power, and prosocial behavior.

Preparation and Qualifications

A background in psychology and experience with experimental methods and data analysis provide optimal preparation for students pursuing the behavioral track, though students from a variety of backgrounds have performed well in the program.

Quantitative Marketing

The quantitative marketing faculty at Stanford emphasize theoretically grounded empirical analysis of applied marketing problems. This line of inquiry draws primarily on fundamentals in applied microeconomic theory, industrial organization, and econometrics and statistics.

Questions of interest include:

Investigating consumer choices and purchase behavior

Examining product, pricing, advertising, and promotion strategies of firms

Analyzing competition in a wide range of domains

Development and application of large-scale experimentation, high-dimensional statistics, applied econometrics and big-data methods to solve marketing problems

A common theme of research is the use of rigorous quantitative methods to study important, managerially relevant marketing questions.

Cross-Campus Collaboration

Students in this track take common classes in quantitatively oriented subjects with others at Stanford GSB, as well as the Economics and Statistics Departments. All Stanford GSB students have the opportunity to interact with Stanford GSB faculty in every group and, indeed, across the Stanford campus.

Solid training in economics and statistical methods, as well as programming skills, offers a distinct advantage for quantitative marketing students, but students from various backgrounds such as engineering, computer science, and physics have thrived in the program.

Faculty in Behavioral Marketing

Jennifer aaker, szu-chi huang, jonathan levav, zakary tormala, s. christian wheeler, faculty in quantitative marketing, kwabena baah donkor, wesley r. hartmann, sridhar narayanan, navdeep s. sahni, emeriti faculty, james m. lattin, david bruce montgomery, michael l. ray, itamar simonson, v. “seenu” srinivasan, recent publications in marketing, express: using price promotions to drive children’s healthy choices in a developing economy, regulating privacy online: an economic evaluation of the gdpr, the allure of consensus: people (over)seek consensus in selecting group persuasion strategies., recent insights by stanford business, a little fun — and a discount — can steer kids to healthier foods, what people really think about search engine ads. (you might be surprised.), zoom in... or out why face-to-face meetings matter.

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The Marketing Ph.D. program is a research-intensive full-time course of study designed to place graduates in marketing faculty positions at research-oriented universities. The four to five-year Ph.D. program involves forty-two credit hours of coursework plus intensive research activity, including working on your dissertation and writing papers for publication in major refereed academic journals such as Journal of Marketing Research , Journal of Consumer Research , Journal of Marketing , Marketing Science , and Management Science .

The Marketing faculty ( click here for more information about our faculty and their publications ) is deeply involved in each stage of our doctoral students’ academic lives. Throughout the program, each student receives opportunities to present work at workshops or conferences, attend regular department seminar series, develop speaking and writing skills, and receive regular feedback from the faculty.

Qualifications for our program are (1) motivation to undertake social science research and (2) the ability to do so, as demonstrated by a high score on the GMAT or GRE, a strong academic record, and endorsement from former professors. We review every application and look at each applicant as an individual. Accepted doctoral students are hired as Research or Teaching Assistants for 20 hours a week and receive competitive year-round stipends . The Department of Marketing and Entrepreneurship provides a laptop or desktop for new students and additional funding for students presenting papers at national conferences.

We encourage our students to seek placements as professors at research-oriented universities, and they do. See here for recent placements and here for achievements.

We want our program to be stimulating, enjoyable, and a bonding experience with other Ph.D. students. New students get a great deal of help from those who have been in the program, and are expected to offer similar help to other new students down the road.

As faculty members, we treat our Ph.D. students like colleagues. And you are.

I encourage you to carefully go through our extensive FAQs page , which should help answer most frequently asked questions about our program and the application process.

Professor Seshadri Tirunillai Marketing Ph.D. Program Coordinator Department of Marketing and Entrepreneurship Bauer College of Business University of Houston

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• Wharton Online

PhD Degree Program in Marketing

Marketing is fundamentally concerned with the description and prediction of decision outcomes involving all aspects of the firm that relate to its customers, competitors, distributors, and business regulators. Interest in description and prediction, in turn, is associated with the improvement of marketing decision making.

Marketing is an interdisciplinary field that draws upon theory and methodology from a wide variety of sources, including psychology, sociology, mathematics, statistics, and economics. Recent developments in the field include new methods and theories for understanding buyers’ perceptions and preferences, probabilistic choice models, models for allocating marketing resources,  econometric analysis of large data bases, and micro-economic models for marketing strategy.

The Wharton School’s Marketing Department has had a long tradition in the development of new research methodologies and the successful implementation of new decision models and techniques in the practice of marketing.

Information Sessions about Admissions for 2024

We are happy to announce that we will hold two information sessions about Admissions to the Wharton Marketing PhD Program this fall. One in-person and one virtual. If you are interested in learning more about the program, research in marketing, and the admissions process, please visit here to sign up: 2024 PhD Admissions Information Sessions .

OBJECTIVES OF THE PROGRAM

The program’s specific objectives are:

• To provide an interdisciplinary environment for the generation of creative ideas in marketing;
• To provide sufficient analytic skills for evaluation (and implementation) of these ideas, i.e., critical insight;
• To provide training in the communication of these ideas to others; and
• To encourage a type of cumulative contribution to the marketing field by a process of learning how to learn, i.e., the strategy of scholarly inquiry.

These objectives are implemented by means of a varied program of seminars, joint research projects, and colloquia.

DEGREE REQUIREMENTS

The Wharton Doctoral Programs consist of two distinct phases: pre-candidacy and candidacy. In general, during the pre-candidacy phase the student completes

• the required coursework
• preliminary examinations
• any requirements imposed by the student’s specific Department or Program such as additional qualifying examinations and research papers.

Upon satisfying all of these requirements, the student applies in writing to their Department Ph.D. Faculty Coordinator for admission to candidacy. The Coordinator will review the student’s record and make a recommendation to the Vice Dean. Upon approval by the Vice Dean, the student is admitted to candidacy.

The candidacy phase comprises

• preparation and defense of the dissertation proposal
• doctoral dissertation
• final defense of the dissertation

CANDIDACY REQUIREMENTS

The following are the specific requirements for the Marketing Department.

Before admission to candidacy , the student is required to:

• Complete the required 15 credit units of graduate level courses as described in detail in the Coursework section below.
• Take and pass the Marketing Qualifying Examination offered at the end of the first year.
• Complete a faculty-supervised First Year Research Paper due approximately August 25, before the start of the second year.
• Complete a faculty-supervised Second Year Research Pape r due by approximately August 25, before the start of the third year.
• Complete all forms required by the University. Link to forms:  https://doctoral-inside.wharton.upenn.edu/forms/
• The Ph.D. program in marketing is based on the completion of the dissertation as well as a minimum of fifteen graduate level course units.
• These courses assume that the student has a basic knowledge of various business areas, computer programming, calculus, and matrix algebra.
• Of the 15 course units, a maximum of 4 can consist of transfer courses for graduate work at other universities with approval of the Department’s PhD Coordinator.
• In addition, only 2 of the 15 course units can be independent study courses.
• Courses are taken from the following categories:

MAJOR Field Courses - 5.0 CU

The Marketing Department requires that students take five course units (cu) of Ph.D. seminars .

• Students can select the Quantitative Track or the Consumer Behavior Track when choosing which marketing seminars to take, according to their research interests.
• If a required Marketing Seminar is not offered, students may submit a request to the Marketing Department’s Doctoral Committee for a course substitution.
• The required seminars are:

Consumer Behavior Track : 3 credit units as follows

• MKTG 9500 (0.5 cu) and MKTG 9510 (0.5 cu)
• MKTG 9520 (0.5 cu) and MKTG 9530 (0.5 cu)
• MKTG 9540 (0.5 cu)
• MKTG 9560 (0.5 cu)

Quantitative Track: 3 credit units as follows

• MKTG 9540 (0.5 cu) and MKTG 9550 (0.5 cu)
• MKTG 9560 (0.5 cu) and MKTG 9570 (0.5 cu)
• MKTG 9500 (0.5 cu)
• MKTG 9520 (0.5 cu)

Seminars required for all students : 2 credit units

• MKTG 9400 (0.5 cu)
• MKTG 9410 (0.5 cu)
• MKTG 9420 (0.5 cu)
• MKTG 9430 (0.5 cu)

Please see the links on the right for Course descriptions and schedules. Students wishing to take any of these courses need permission from the course instructor before they can register for them. Please see  Program Advising and Registration for details about how to enroll in these courses, and how to set up an Independent Study section (MKTG 9990).

Basic Courses - 3.0 to 4.0 CU

Economics Requirements

• ECON 7100 and ECON 7110 ( Microeconomic Theory I & II) OR
• ECON 6100 (Microeconomic Theory) and ECON 6110 (Game Theory and Applications) OR
• BEPP 9500 (Managerial Economics)

Statistics Requirements

• STAT 5000 and STAT 5010 (or PSYC 6110 and PSYC 6120)
• STAT 5150 and 5160
• STAT 5200 and 5210
• STAT 9700 and 9710
• ECON 7300 and 7310
• SOCI 5351 (Quantitative Methods II) and STAT 5010

*Non-statistics Wharton PhD students may take STAT 9270, 9610 (Statistical Methodology – previously STAT 541), 9620 and STAT 5420  as electives only after fulfilling one of the required course combinations listed above. Students who would like to take these courses are required to ask for an interview with the instructor and receive his/her permission.

Exceptions to these sequences, or the ability to “mix and match” courses from these sequences, is allowed- however, must receive written approval from the current doctoral coordinator of the statistics department program.

Courses in a Related Field - 2.0 to 3.0 cu

Students also complete course units in related fields. A partial list of possible related fields includes:

• Communications Research
• Decision Processes
• Econometrics
• Information Systems
• Operations Research

Electives - 4.0 to 5.0 cu

• Marketing Degree Program
• Joint Doctoral Degree Program in Marketing and Psychology
• FAQ about PhD in Marketing 
• 2024 Information Sessions
• Admissions Information
• Recent PhD Placements
• PhD Student Awards
• PhD Alumni Awards
• PhD Student Directory
• Postdoctoral Researchers Directory
• How the Wharton PhD Program Works
• For Current Students

For more information or to request admission application forms:

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10 Best Online PhD in Marketing Degree Programs [2024 Guide]

Explore online PhD in marketing degrees for 2024. Compare online doctoral programs in marketing, career paths, salaries, and degree options.

If you’re ready to take your education to the next level, an online PhD in marketing can teach you many real-world skills in business, finance, administration and research methods. It can also help prepare you for high-level careers in management positions.

Editorial Listing ShortCode:

Best of all, since it’s delivered online, you may earn your degree from home without any need to step on a college campus.

Universities Offering Marketing Online PhD Degree Programs

Methodology: The following school list is in alphabetical order. To be included, a college or university must be regionally accredited and offer degree programs online or in a hybrid format.

1. California Baptist University

Founded in 1950, California Baptist University is a private university located in Riverside, California. Cal Baptist offers bachelor’s, master’s, and doctoral degrees in liberal arts and sciences across dozens of disciplines. The school is the alma mater of evangelist Rick Warren. Student enrollment is just over 11,000.

• DBA in Marketing

California Baptist University  is accredited by the Accrediting Commission for Senior Colleges and Universities of the Western Association of Schools and Colleges.

2. Felician University

Felician University is a private Roman Catholic university that was founded by the Felician Sisters in 1942. The New Jersey university holds the distinction of being one of the few Franciscan universities in the country. Students can explore five schools that offer a variety of undergraduate, graduate, and doctoral options. Enrollment is just under 2,000.

Felician University  is accredited by the Middle States Commission on Higher Education.

3. George Fox University

George Fox University in Newberg, Oregon, was founded in 1891. The school’s roots are traced back to the Quaker movement. A total enrollment of 4,000 is spread across a variety of bachelor’s, master’s, doctoral programs. The university boasts a 14-to-one student-to-faculty ratio.

George Fox University is accredited by the Northwest Commission on Colleges and Universities.

4. Grand Canyon University

With an enrollment of nearly 20,000, Phoenix’s Grand Canyon University is among the largest Christian universities in the world. The Arizona-based university was founded in 1949. It offers more than 200 options for bachelor’s, master’s, and doctoral degrees spanning a total of nine colleges.

Grand Canyon University is accredited by the Higher Learning Commission.

5. Keiser University

Keiser University is a private university with a main campus in Fort Lauderdale, Florida. Established in 1977, the school offers a variety of degree programs at the undergraduate, graduate, and doctorate levels. Keiser boasts an enrollment of nearly 20,000 students.

It has won numerous awards over the years for its commitment to promoting social mobility, research, and public service.

Keiser University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

6. Liberty University

Liberty University is a private university located in Lynchburg, Virginia. Its enrollment of more than 100,000 students makes it one of the largest evangelical Christian universities in the world. Students can select degree programs at bachelor’s master’s, and doctoral levels in a wide range of options covering the arts and sciences.

Liberty University  is accredited by the Southern Association of Colleges and Schools Commission on Colleges.

7. National University

Based in San Diego, National University is a network of nonprofit educational institutions that was founded in 1971. NU has over 30,000 enrolled students and more than 220,000 alumni from around the world.

National University seeks to provide quality, flexible education to help busy adults meet their goals.

• PhD in Business Administration – Strategic Marketing

National University  is regionally accredited by the Western Association of Schools and Colleges.

8. Trident University

Founded in 1998, Trident University offers bachelor’s, master’s, and doctoral degree programs covering a range of fields. This fully online university is based in Cypress, California. A large portion of the school’s student body of 6,861 is comprised of veterans and active service members.

It’s typical for military enrollments to account for roughly 75 percent of total enrollment in any given year.

• PhD in Business Administration – Marketing

Trident University is accredited by the Higher Learning Commission.

9. Walden University

Walden University is a fully online university based in Minneapolis, Minnesota. The school offers bachelor’s, master’s, and doctoral programs across five schools for its 49,680 enrolled students. More than 88 percent of the instructors in Walden’s teaching faculty hold doctorate degrees. The school was established in 1970.

Walden is accredited by The Higher Learning Commission.

10. Washington State University

Washington State University is a public research university in Pullman, Washington. Founded in 1890, is stands today as one of the oldest land-grant universities in the nation. WSU boasts a student enrollment of more than 30,000 today. Students can choose to pursue bachelor’s, master’s, and doctorate degrees in more than 200 fields.

Washington State University  is accredited by the Northwest Commission on Colleges and Universities.

Online PhD in Marketing Degrees

The first thing to know about marketing degrees is that there are multiple kinds. On the doctorate level, students usually choose between two tracks:

• Doctor of Philosophy (PhD) in Marketing
• Doctor of Business Administration (DBA) with an emphasis in Marketing

These degree programs are quite similar, and they typically hold the same weight with employers. It’s just a matter of choosing the one that best suits your interests. If you’re still considering careers outside of marketing, for example, you might want a broad-spectrum DBA that can be applied to many different business jobs.

Once you’ve picked a degree track, it’s time to decide whether or not to specialize. Do you want to study marketing on a general level, or would you prefer to focus on something specific? Depending on your university, you could have quite a few options:

• Market Research and Analysis
• Digital/Internet Marketing
• International or Cross-Cultural Marketing
• Social Media Marketing
• Brand Management

Many of these concentrations have overlapping subjects. For example, social media marketing can play a big role in Internet marketing, so their lectures and seminars might cover some of the same ground. However, many schools will still consider them separate disciplines.

PhD in Marketing Curriculum & Courses

As a graduate student in marketing, you’re expected to know the basics already. You probably won’t see any “Principles of Marketing” courses in a PhD program.

Instead, you’ll likely take an in-depth look at things like consumer behavior and data analytics and learn how to integrate business, finance, psychology, technology and economics into advertising lessons. In many programs, you’ll also learn leadership skills that can help prepare you for managerial jobs.

Here are a few names that you might see in a course catalogue for a marketing PhD:

• Multinational Marketing: Technology is erasing barriers left and right, and these courses in “international marketing” or “cross-culture marketing” can help teach you how to confront advertising challenges a global scale.
• Digital Marketing: Even if you aren’t specializing in the subject, web-based marketing is such a driving force in today’s businesses that you’ll be expected to know its key concepts and strategies.
• Statistics: Some data-based marketing programs will ask for math and economics classes. Statistics is a common requirement, and you might have options for things like econometrics and statistical modeling as well.
• Quantitative Research Methods: You’ve probably studied research methods before, but doctorate-level classes dive even further into mining, organizing and analyzing data.
• Communications: Communication is one of the building blocks of advertising, so prepare to take high-level courses in media, language, communication theory, social interaction and more.
• Organizational Behavior: This is a common class for future business leaders, so if you’re considering a DBA with an emphasis in marketing, it might check off certain credit requirements for graduation.
• Traditional Marketing: Though it’s less common now, traditional marketing is still taught alongside its tech-based cousin.
• Pricing Strategy and Analysis: If you’re studying operations or supply chain management as part of your marketing degree, these classes can be crucial.
• Advanced Studies in Consumer Behavior: Once you’ve taken the basic, entry-level courses in consumer behavior, you should be ready for advanced research into how and why people shop.
• Special Topics in Marketing: These are special courses for contemporary marketing subjects. They might cover everything from current trends and technological breakthroughs to cultural conversations and shifting consumer expectations.

Depending on your online marketing degree program , you might also take courses in things like finance, technology, psychology or business administration. Choosing a marketing specialization, like an online digital marketing degree , will focus more on the specialization rather than generic marketing classes.

Marketing Careers & Salaries

According to the Center on Education and the Workforce, on average, those with a master’s degree in marketing and marketing research earned $81,000 per year, while those with a bachelor’s degree earned $63,000 annually.

While these degrees aren’t the same as an online doctorate in marketing, they can provide a scale for the kind of salary increase that you can expect as you earn higher and higher credentials.

As for the jobs themselves, you’ll have options in just about any industry that you care to name. Everyone needs marketing experts, so whether you’re interested in business, education, healthcare, fashion, technology or retail, you can find marketing jobs in those markets.

Some careers in the marketing field, according to the Bureau of Labor Statistics, include:

As you can see, there are six-figure possibilities after you obtain a PhD in marketing online. They aren’t a guarantee, of course, but the first step to climbing the corporate ladder is to have the right credentials under your belt.

Admissions Requirements

Every university has their own admissions process. For example, some will require a “pre-candidacy” phase for their PhD students while others will accept PhD candidates into degree programs right away. Some will have a standard formula that adds together test scores and GPAs; others will review applicants on an individual basis.

There’s no way to guess what kind of process that your chosen university will have, so you’ll need to look for specifics on their website.

As for submitting your application, here are a few of the most common requirements:

• Transcripts and test scores: You’ll need a bachelor’s and master’s degree from an accredited university. You might also need GRE or GMAT scores.
• Letters of recommendation: Most colleges will want 2 – 3 letters of recommendation from people in positions of authority.
• Resume or CV: If you’ve already entered the workforce, submit a resume. If you’ve spent your time in academia, submit a CV.
• Statement of purpose: This is basically a college essay for graduate students. It can be used to detail your interests, career goals, educational achievements, work experiences and more.

If you enter a pre-candidacy program, you might be asked to complete a certain amount of coursework before you’re able to submit an application to the marketing department.

Accreditation

Accreditation is a process that proves the educational value of a university or university program. It’s so strict that there are oversight agencies for the accrediting boards themselves. You might be familiar with the most famous: The Council for Higher Education Accreditation (CHEA).

There are three types of accreditation:

• Regional accreditation is offered by several accrediting boards in the United States. They divide the country into regions, which is why they’re named things like “New England Commission of Higher Education” and “Southern Association of Colleges and Schools.”
• National accreditation is for trade and technical schools. It’s also standard for religious colleges because of the separation of church and state.
• Programmatic accreditation is for specific departments and degree programs. Rather than being given to an entire college, it’s awarded by industry-specific organizations for their areas of expertise.

If you want to know if your university is accredited, there are several online databases where you can simply plug in your school’s name and bring up a list of its credentials. This should be an important step to take when researching any type of degree program, especially if its for a graduate level program like a master’s in marketing or a PhD in marketing.

Marketing Professional Organizations

A professional organization is a group that offers resources to students, teachers, executives, advisors and vendors within a specific field. They can be a great way to network with others, especially if you’re a graduate student earning a marketing doctorate online.

You might like to supplement your digital learning experience with real-world contacts and events.

• American Marketing Association : As one of the largest organizations of its kind, the AMA can be a great starting point for marketing students. It even offers discounted rates for members who are still in school.
• Association of National Advertisers : The ANA is for marketers and advertisers of all types. They have events, awards, committees, workshops, webinars, certification programs and more.
• Interactive Advertising Bureau : The IAB is devoted to digital marketing. If you’re specializing in web-based promotional tactics, their organization can be a great place for education and advocacy.

These are just a few organizations that welcome marketing students. There are many more, so don’t feel limited by the suggestions on this list. Keep looking until you find an organization that aligns with your unique goals and interests.

Marketing Licensing and Certification

In a competitive job market, a PhD isn’t always enough. You might want further qualifications to really stand out from the crowd. Here are a few options that can complement a marketing doctorate online.

• American Marketing Association PCM Marketing Management : The Professional Certified Marketer (PCM) can be earned for several specialties, including digital marketing, content marketing and marketing management. There are no eligibility requirements. Anyone can take the exam.
• Interactive Advertising Bureau Digital Ad Operations Certification : As the only certification for Advertising Operations, this one-of-a-kind program is available to both individuals and teams. It requires two years of experience in a professional environment and passing an exam.

For further certification options, reach out to professional marketing associations. Many of them offer training programs and learning certificates that can be added to your CV.

Financial Aid & Scholarships

You’ve probably heard of fully-funded PhD programs. They’re the holy grail of financial aid: They completely waive your graduate school tuition in exchange for working on campus as a researcher, gopher, assistant or student teacher. Some of these programs even offer a stipend to cover your living expenses.

These programs are real, but they’re extremely selective, so it isn’t a good idea to count on them. You might not even be eligible for a fully-funded program as an online student. It depends on your school.

Here are a few other financial aid options that you can explore:

• FAFSA. The Free Application for Federal Student Aid will automatically determine your eligibility for grants, loans and work-study programs. There’s even a Direct PLUS Loan meant specifically for grad students.
• Scholarships. You might be eligible for a variety of merit- and need-based scholarships. Some are meant just for marketing students, including the Marketing EDGE Scholarship Award.
• Apprenticeships. You’ll need to live near your campus for this one, but it’s quite common for PhD students to take on apprenticeships to offset some of their program costs.
• Private aid. There are many loans, grants, internships, fellowships and tuition reimbursement programs that are offered by private organizations.

Reach out to your college’s financial aid office to learn more about your options.

What is a PhD in Marketing?

Marketing degrees are available at every level from associate to doctorate. When you pursue a PhD, however, you’re committing yourself to an advanced level of study with in-depth research into marketing tactics and strategies.

It will take a lot of hard work, and it can’t be completed in just a semester or two. This is why PhD titles are so prestigious. They represent years of effort.

How Long Does it Take to Get a PhD in Marketing

PhD programs typically take anywhere from 3 – 8 years to complete. Since the coursework is so intensive, many grad schools have a limit to the number of credits that you can take per semester, so you can’t rush through them.

Even full-time students usually require three years or more. Part-time students will require longer.

What Can I Do With a Marketing Doctorate Degree?

Marketing degrees can be quite versatile. Depending on your interests, a PhD might qualify you for any number of careers:

• Brand manager
• Media planner
• Marketing director
• Search engine optimization (SEO) specialist
• Market research manager
• Data analyst

Demand is on the rise, too. According to the U.S. Bureau of Labor Statistics , advertising and marketing managers are expected to see a six percent growth rate in the next decade. That translates to thousands of new jobs in just one sector of the marketing industry.

How Much Does a Doctorate in Marketing Cost?

The cost of your doctorate degree will depend on your school. Not only do they have different tuition rates, but on the graduate level, they have different ways of charging students.

For example, while some PhD programs charge by the credit, others charge by full- or part-time status or by the student’s current year of study. Discounted rates might be available for students who have been studying longer.

Another thing to consider is whether you’re getting your doctorate online. In some cases, distance learners can save money since they don’t have to pay for things like parking and housing. In other cases, distance learners will pay more since they can’t offset their costs with things like apprenticeships.

Getting Your PhD in Marketing Online

An online doctorate in marketing can be a very smart decision for the future. Between the growing demands of the industry and the six-figure salaries that you may be able to achieve, there’s a lot of opportunity in the marketing world, and a PhD might be just what you need to succeed.

Communications and Marketing

Contact information, personal site, office staff, jill anderson, linnea dipillo, marin jorgensen, ryan nagelhout, elizabeth ross, erika rubin, carolina ruggero, thomas simpson, jodie smith-bennett, milo viscio, additional information.

• Ph.D. Program
• Master's Program
• Certificates
• University Scholars Program
• Specializations

The Ph.D. program emphasizes communication as a social science. Graduates are prepared for university positions and careers in government, the media and other organizations as researchers, consultants and policy makers.

Students must demonstrate general knowledge of communication theory and research methods, as well as competence in a core area of specialization. Current core areas include health communication, instructional communication, media and mass communication and strategic and organizational communication.  

Plan of Study

The Doctor of Philosophy in Communication requires all students to complete at least 45 credit hours. Credit hour guidelines are listed below.

To view course descriptions, please visit the UK Graduate Bulletin .  

Graduate Program in Communication

Address 209 McVey Hall Lexington, KY 40506-0045

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Contact (859) 218-0290 [email protected]

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Welcome to the College of Communication & Information

Schools and colleges.

• College of Communication & Information

School of Communication

• School of Information
• School of Communication Science & Disorders

Centers of Distinction

• Centers and Labs
• Garnet & Gold Scholar Society

College of Communication & Information

• » Combined Bachelor’s / Master’s Pathways
• » Media and Communication Studies
• » Public Interest Media and Communication
• » Integrated Marketing Communication

Ph.D. in Communication

Program information.

College: Communication & Information Degree: Limited Access: Yes Contact: Arienne Ferchaud Address: School of Communication Suite 3100, University Center C, FSU P.O. Box 3062664 Tallahassee, FL USA 32306-2664 Phone: (850) 644-7278 Email: [email protected]

Pursue a Ph.D. in Communication at Florida State

The doctoral program is primarily designed for students who are interested in pursuing positions at research-based institutions within the communication discipline, especially academic positions at research universities. However, students may choose to use the degree to launch a career in research, consultancy, not-for-profit organizations, governmental affairs, or one of the various communication-related industries. Regardless of the student’s chosen career path, the primary objective for all will be to become an independent and original scholar. Beginning with a common set of foundational courses, students will encounter a range of philosophical, theoretical, and methodological approaches to communication scholarship. A major goal of the program is for students to gain knowledge of and an appreciation for the complexities and interdependencies within communication inquiry. To that end, students will gain a critical, historical, and theoretical grounding in the broad communication discipline and then will pursue more advanced study through doctoral-level seminars, directed independent studies, and supervised research experiences. The program emphasis is communication theory and research.

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Program's Overview

The award-winning faculty members in the School of Communication are ready to help you build a career in communication research, teaching, and related fields. At Florida State, you can work with a dynamic and diverse faculty and peer group. Our faculty and students specialize in areas such as emerging communication technologies, health and environmental communication, social media, social movements, political communication, media psychology, and marketing communication. Our program offers you extensive training in instruction and research, as well as access to an impressive array of resources, tools, and facilities that can help you achieve your educational and professional goals.

Program Emphasis: Communication Theory and Research

Beginning with a common core of courses, students will encounter various philosophical, theoretical, and methodological approaches to communication scholarship, from interpretive analyses to empirical studies. A major goal of the program is for students to gain knowledge of and an appreciation for the complexities and interdependencies within the range of communication inquiry. To that end, students will gain a critical, historical, and theoretical grounding in the communication discipline that will prepare them to pursue more in-depth coursework in media studies, cultural and rhetorical studies, or marketing communication. Students will be actively mentored so that they can present the results of their coursework and scholarship at national and international conferences, culminating in publication in refereed scholarly outlets. Want to learn more? See examples of current student research here . See faculty research areas here

Funded Research and Teaching Experiences + Tools

Students who are admitted to the program with funding (the overwhelming majority of students) are immediately provided funded assistantships in both teaching and research so that they can more easily build a record of scholarship and independent instruction that will prepare them for post-graduate careers. Students also have access to a variety of research facilities and tools , including:

• The Social Media Lab, with tools for social media content production as well as for data collection, visualization, and analysis
• Two experimental Media Psychology Labs, including MediaLab and Direct RT software
• Cognition and Emotion Lab, including psychophysiological measures as indices of cognition, emotion, and motivation ( http://cel.cci.fsu.edu/ )
• The Interactions in Communication Contexts (ICC) Lab , including psychophysiological, eyetracking, and behavioral coding metrics
• PEAKS Lab (Participatory, Experientially-based Applied Knowledge for Social change) is focused on developing – through action research – evidence-based interventions for complex social issues.
• Stereoscopic 3D Video and Virtual Reality production and editing facilities
• Focus Group and Presentation Center
• Free and remote access to Qualtrics survey software, SPSS, and NVivo

Funding for travel to present scholarly work at conferences and media festivals is also available to all students. Extensive training in instruction and classroom management is provided both through the School and through the Florida State University Program for Excellence in Teaching. Regular workshops on innovations in online courses/distance learning are also available to students.

Career Opportunities

As a research-oriented institution, Florida State University is committed to preparing the next generation of communication scholars. Therefore, we place an emphasis on preparing doctoral students to conduct significant, original research in their areas of expertise and to teach communication in a university or college setting. Depending on individual career goals, however, graduates of our doctoral program should also be qualified to hold management positions in a communication or research organization, as well as to consult in media, research, or marketing. Regardless of the student’s chosen career path, the primary objective for all is to become an independent and competent scholar.

Flexible Program Structure

Students in our Ph.D. program in communication theory and research complete or participate in a highly flexible program tailored to meet students’ needs and interests, including:

• 48 credit hours of graduate coursework after the Master’s degree, including a minimum of 12 hours in an outside cognate area;
• supervised teaching experiences, usually including an opportunity to teach undergraduate communication courses;
• supervised research experiences, with individual professors or as a part of one of our many research teams;
• an ongoing graduate research colloquium and professional development series;
• preliminary examinations after coursework; and
• an original, independent, and significant dissertation project, requiring a minimum of 24 credit hours.

Please see the Ph.D. Courses page for more information.

Lifestyle Considerations

Tallahassee is the vibrant, yet affordable capitol of Florida. A wide variety of parks, recreation facilities, fine and performing arts venues, restaurants, and nightlife options are available. Our nearby Gulf Coast beaches are regularly named among the best in the United States, and the Florida State University campus was recently named one of the top 10 most beautiful in the U.S. by College Magazine.

Contact Information

To learn more, please contact Dr. Arienne Ferchaud, Assistant Professor and Director of Doctoral Studies via email at:

Request Information

Program's courses.

Completion of the Ph.D. program in communication at The Florida State University requires 72-78 graduate credit hours . This includes at least 48 coursework hours beyond the completion of the Master’s degree, plus 24 hours for the dissertation. Depending on the student’s background and nature of the dissertation, the doctoral program typically requires two to three years to complete the coursework and preliminary examinations, and one year of dissertation work. With the advice and approval of the doctoral supervisory committee, each student will develop a program of studies.  Specific doctoral program course requirements are minimized to provide the student maximum flexibility in designing a program of study to meet individual interests and goals.  The doctoral coursework will consist of a minimum of 48 course credit hours beyond the completion of the Master’s degree, plus 24 hours of dissertation credits. The program is made up of the following components:

Foundation Courses

To be introduced to a wide range of theoretical and methodological approaches to communication research, all students take the following 9 credits hours of course work (typically) during the first year of doctoral studies. COM5401 Analysis of Communication Theory , 3 hours, Required COM5312 Quantitative Research Methods in Communication , 3 hours, Required COM 5408 Philosophy of Inquiry and Pedagogy , 3 hours, Required COM5348 Qualitative Methods in Communication Research , 3 hours, Required COM5920 Colloquium in Communication , 0 hours, Required each semester prior to candidacy

Primary and Secondary Areas of Study

The School of Communication offers a variety of graduate courses in the areas of media studies , cultural and rhetorical studies , and marketing communication .  Doctoral students will designate one of these as a primary area of study, completing 12-15 hours of coursework from an approved list.  Students will also designate one of the remaining two areas as a secondary area of study, completing 6 hours of coursework from an approved list.  All approved courses will include a “significant writing or creative assignment.” Also, to gain a deeper understanding of a topic, doctoral students are required to study beyond an introductory graduate level. To accomplish this task, the typical doctoral student will enroll in a minimum of 6 hours of individualized study as a part of the primary area of study. Please see  Graduate Bulletin  for specific course descriptions.

Research Methods and Design

One of the goals of our program is to develop not only consumers of communication scholarship, but also creators. To that end, students will become proficient in the communication research methods most appropriate to their intellectual interests. In general, students select from a list of courses, in addition to special topics courses that may focus on research methods. The student’s supervisory committee will help guide the selection of appropriate courses. The Department of Communication has recently offered methods-related classes dealing with the assessment of organizational communication, survey research, media content analyses, and criticism of contemporary public address, to name a few. Please see  Graduate Bulletin  for specific course descriptions.

Students are required to pursue a cognate or minor area that relates to or enhances the overall program of studies. This requirement is fulfilled with courses offered outside the School of Communication. Additionally, although it is not required that all twelve credit hours be taken in the same outside department, it is generally understood that all twelve hours of coursework should be conceptually related to one another. The supervisory committee will be the student’s guide for selecting the most appropriate cognate courses.

Preliminary Examination

At the end of a student’s coursework and upon the approval of the doctoral supervisory committee, students will complete the Doctoral Preliminary Examination. The purpose of the preliminary examination is to determine if the student is sufficiently prepared to continue with the original, independent scholarly work required to complete a doctoral dissertation. Upon successful completion of the preliminary examination, the student officially becomes a doctoral candidate.

Dissertation

Upon admission to candidacy, the student is ready to begin the dissertation process. Students should note that dissertations should represent original, independent scholarship that is of significance to the discipline. Work will be held to the highest standards. The minimum number of dissertation credits for completion of a doctoral degree is twenty-four. With the major professor’s approval, the student must enroll in Dissertation Defense for the semester in which the dissertation project will be completed. With successful defense of the dissertation, the student has fulfilled the departmental requirements for the degree.

Transfer Credit/Course Equivalencies

Technically speaking, the School of Communication does not accept “transfer credit.” That is, because students are required to take at least 48 hours of course credit after the Master’s degree, “transferring” credit is simply not necessary. However, this does not mean that students are denied all credit for previous graduate courses taken. Previous graduate coursework is routinely approved as course equivalencies for one or more of the three required Foundation courses. The director of doctoral studies and the school director can give students advice on what previous courses might serve as Foundation course equivalencies. However, the decision to actually apply to the program of studies certain courses ultimately rests with the doctoral supervisory committee. For courses to be considered as possible equivalents, students must supply a copy of the course syllabi for evaluation. Discussions about possible course equivalencies should take place early in a student’s program.

Application Deadlines

Doctoral program — January 15 International applicants  have earlier deadlines and additional application requirements. To ensure completion of your immigration papers and timely review of your application, we recommend that you submit your application early to allow time for processing of international documents, including visas. Please see the section below titled “Additional requirements for international students” for a list of other requirements

Application Requirements

All applicants for master’s and doctoral programs in FSU’s School of Communication must satisfy university requirements as well as departmental requirements.

Florida State University Graduate Admission Requirements

• Complete and submit the University Admissions Office’s  Online Application Form.  
• Pay a non-refundable application fee of $30. Application packets will not be reviewed until the fee has been paid.
• Submit a completed  Residency Affidavit . All applicants must submit this form, which is completed online.
• Arrange for two copies of official transcripts to be sent from each college or university attended. These must come from the schools; student copies of unofficial transcripts are not acceptable.
• Take the Graduate Record Examination (GRE) and request scores to be sent to FSU. We will accept the general GRE test, including the verbal and quantitative sections, if it was on file with the FSU’s Admissions office by January 1, 2003. Otherwise, you must take the new GRE test, which contains verbal, quantitative, and analytical writing. There will be no exceptions to this rule. Go to the  Educational Testing Service Web site   for more information.

School of Communication Graduate Admission Requirements

In addition to the university requirements listed above, all Communication graduate program applicants must meet the School of Communication requirements listed below. You do not need to submit a separate School application; your university application specifies a program within the School of Communication to which you are applying. Admission is competitive; meeting the following requirements does not guarantee admission, only consideration.

• An excellent undergraduate academic record, from accredited universities, to include a minimum 3.0 GPA (on a 4.0 scale). In addition, doctoral applicants should have a minimum of a 3.3 in their master’s degree work.
• Verbal and Quantitative GRE scores.
• Three letters of recommendation.
• What are your career goals; that is, what do you plan to be doing in five years and in 10 years?
• Why have you chosen to apply to our master’s or doctoral program?
• What experiences and competencies make you a strong candidate for our program (research skills, computer literacy, teaching experience, awards, etc.)?
• A resume or writing sample (optional for master’s students; required for doctoral students).

These documents are to be submitted with your online university application.  Instructions for submitting supporting documents.  (pdf 31.38 kB)

Additional requirements for international students:

• Provide proof of proficiency in both spoken and written English language: An international applicant whose native language is not English, or who has not completed a degree at an English-language university, must have taken the TOEFL (Test of English as a Foreign Language) exam (or FSU Graduate School approved alternative test) within the past five years. The Educational Testing Service administers this test. For more information:  ets.org/toefl
• Provide Certification of Financial Responsibility. This required form may be downloaded online or requested from the university. NOTE: The completed CFR is submitted to the International Center. Instructions and address are on the form.

Need more information?

Questions about school admission requirements:.

Natashia Hinson-Turner, Graduate Coordinator School of Communication [email protected] 850-644-5034 Suite 3100, University Center C, FSU P.O. Box 3062664 Tallahassee, FL USA 32306-2664

Questions about University Admissions Requirements:

Office of Admissions The Florida State University P.O. Box 3062400 Tallahassee, FL USA 32306-2400 admissions.fsu.edu [email protected] 850-644-6200

Questions about Communication Graduate Programs:

Betsy Crawford, Graduate Recruiter College of Communication & Information [email protected] 850-645-9661

Program's Faculty

Bailey, Rachel L.

Associate Professor

Bruker, Malia

Associate Professor, Assistant Dean for Academic Affairs

Chapa, Sindy

Associate Professor & Director of the Hispanic Marketing Center

Clayton, Russell B.

Associate Professor, Distinguished Teaching Professor, Honors Liaison

Cortese, Juliann

Associate Professor, Director of Master's Studies

Dale, Katherine

Assistant Professor

Ferchaud, Arienne

Graves, Brian

Houck, Davis

Fannie Lou Hamer Professor of Rhetorical Studies

Jordan Jackson, Felecia F.

Lee, Jaejin

McDowell, Stephen D.

Assistant Provost John H. Phipps Professor of Communication

Merle, Patrick

Associate Professor, School Director

Nudd, Donna Marie

Proffitt, Jennifer

Waters, Richard

Wendorf Muhamad, Jessica

Do I have to take the GRE and what are the required scores?

The GRE has been waived for School of Communication doctoral applicants.  

Do you offer assistantships/funding?

Yes. All students who are admitted to the program (except those who have their own funding sources) receive tuition waivers and funding for serving as a graduate assistant in our program for 20 hours each week.

How long to complete the program?

The doctoral program often requires six or seven semesters of full-time coursework beyond the Master’s degree and at least one year of dissertation work.  Students with a Master’s degree from a discipline other than communication should expect to spend more time completing the doctoral program.  Doctoral students must complete requirements for the Ph.D. degree within 135 semester hours maximum, including dissertation.

Who should write my letters of recommendation?

As the doctoral program is intended to prepare students to conduct high-quality scholarly research, letters of recommendation will be most useful to the admissions committee if they are written by those who have had an opportunity to interact with the applicant in their scholarly and/or research endeavors.  

I am not a Communication major do I need to take prerequisites ?

Though a background in Communication is helpful, it is not required. No specific prerequisites.  

When can I expect a funding decision?

Funding decisions are made concurrently with admission decisions.  

What English language proficiency tests do you accept and what are the requires scores?  

The School of Communication accepts the following tests and minimum scores.  

How much does it cost?

For up-to-date costs, please see the FSU Tuition & Fees page, https://studentbusiness.fsu.edu/tuition-fees

Can I have the application fee waived?

No, the application fee of $30 cannot be waived.  

Research Labs

The School of Communication hosts a number of labs that contribute to the development of new knowledge, spread of innovation, and implementation of practices well-suited to the diverse Florida communities, the nation, and the world.

COGNITION AND EMOTION LAB

Cognition and emotion lab.

The Cognition and Emotion Lab includes research and teaching laboratories devoted to investigating how biologically, psychologically, and sociologically relevant factors interact to affect how individuals cognitively and emotionally process and respond to different types of information in various contexts.

PEAKS laboratory (Participatory, Experientially-based Applied Knowledge for Social Change) is focused on developing – through action research – evidence-based interventions for complex social issues.

The ICC Lab investigates how and why people interact with and make decisions in a variety of contexts, often mediated contexts. We are particularly interested in ways messages and media are designed to further particular types of communication goals and outcomes.

College of Media & Communication

• Graduate Programs
• Ph.D. in Media & Communication
• Ph.D. Program Application

Ph.D. in Media & Communication Application Process

Here are the steps you need to follow to apply to the Ph.D. Program :

Fill out the graduate school application at https://ttugradschool.force.com/admissions/ApplicationLogin .

• Cover letter stating your interest in applying and outlining your background. This letter can be short.
• Personal Statement (250 words to 500 words) describing why you want to pursue a Ph.D. degree, why you are interested in Texas Tech, and what you would outline as your area of research interests and the faculty members at TTU with whom you share that interest .
• Samples of academic / professional work in communication (if you have any)
• Ask three current or former professors/employers to recommend you to the program. The online system will ask you to enter the email addresses of the recommenders. They will have the opportunity to evaluate you on a set of scales, and they will also be asked to upload a letter of recommendation. The recommenders should not send their letter to the CoMC graduate director; the letters must be uploaded into the system.
• GRE scores are not required of Ph.D. applicants at this time.
• Language proficiency scores are required for some international students. Check online for Language Proficiency Proof on the International Undergraduate Admissions webpage to see if you need to upload scores and what scores are acceptable. 
• Official transcripts from all of the colleges and universities that you have attended.

Please Note!

• You may also be prompted to mail some materials in to the Graduate School. The application portal will provide details.
• We do not require that applicants contact a potential faculty supervisor before applying. Applicants should review graduate faculty profiles on our website and determine their fit with faculty research agendas.
• All full-time Ph.D. students are fully funded. Tuition and fees are covered by funding, and students earn a monthly stipend and scholarships in addition. International students are required to purchase health insurance. 

Ph.D. Program Application Deadline

The official application deadline is January 1 for a fall semester start. We encourage you to submit a completed application by this deadline to receive full consideration for admissions and funding.

Applications received after January 1 will only be considered if funding is still available. If you have missed the deadline and would like to apply, contact the director of the doctoral program Coy Callison, Ph.D. ( 806.834.5344 ) Media & Communication Building, Room 158.

Funding Information

All applicants who apply will be considered for the full funding package. Applicants do not need to submit a separate application for funding.

• All full-time PhD students are fully funded.
• Tuition and fees are covered by funding, and students earn a monthly stipend and scholarships in addition.
• International students are required to purchase health insurance. 

Texas Tech M.A. Students Applying to the Ph.D. Program

Students who are currently enrolled in an M.A. program in the College of Media & Communication at Texas Tech must apply in order to transfer to the Ph.D. program. The admission standards for the Ph.D. program are more stringent than for the M.A., and not all M.A. students will be admitted to the Ph.D. program. 

Expected Background of Ph.D. Applicants

The CoMC graduate faculty believe that students with a variety of academic backgrounds are well qualified to pursue a Ph.D. in Media & Communication. While the majority of students in the program have a bachelor's or master's degree or both in a media and/or communication area, many students also come from extensive backgrounds in areas such as psychology, marketing, sociology, etc.

We do not require that applicants contact a potential faculty supervisor before applying. Applicants should review graduate faculty profiles on our website and determine their fit with faculty research agendas. 

GRE Score Requirements (WAIVED until further notice) 

All Ph.D. program applicants must submit recent GRE scores (on the new scale of 130-170 per section). While GRE scores are not in and of themselves the most important part of your application, the CoMC graduate faculty does consider GRE scores in evaluating applicants.    Successful applicants generally have a minimum combined score of 300 on the Quantitative Reasoning and the Verbal Reasoning Sections and a minimum of a 3.5 on the Analytical Writing Sections. Applicants with scores below these levels may still be accepted into the program depending on the overall strength of the remainder of the application. Scores above these levels do not guarantee acceptance.  

Most Ph.D. students begin the program in the fall semester of each year. Under special circumstances, an incoming student may be allowed to begin matriculation in the summer. It is very rare for a student to be allowed to begin the program in the spring semester.

For International Applicants

TTU accepts seven different English proficiency tests from which the student can choose. Find important information for international students. 

All international students must submit English proficiency scores UNLESS the students is a citizen of one of these English proficiency-exempt countries . 

Texas Tech mandates that international students purchase mandatory health insurance. The insurance costs roughly $3,000 per year. The College of Media & Communication does not cover this expense. It will be deducted automatically from a funded student's stipend.

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Payment plans are available upon request up to 36 monthly installments. More info...

Faculty of Business & Media via distance learning

• Doctor Ph.D. Degree

45 ... 72 Academic credits required for this distance learning degree program.

Composition:.

+ 51 Academic credits - Marketing & Communication Online + Other additional subjects + 18 Academic credits - Research methodology and final project or thesis.

+ 51 Academic credits: Marketing & Communication Online

BIU Earned Credits Credits earned through the completion of academic work at Bircham International University (Reports, Projects and Thesis).

1 BIU Earned Credit = 1 USA Semester Credit (15 hours of learning) = 2 ECTS Credits (30 hours of study). Courses list (each subject accounts for 3 academic credits): You may study any subject as an independent online continuing education course. More info...

Postgraduate level continuing education course. Previous knowledge in this field of study is required.

601MKT - Marketing & Communication 602MKT - Mass Communication 603MKT - Media & Communications 604MKT - Product & Price Management 605MKT - Sales Force Management 606MKT - Customer Relations Management 607MKT - Promotional Strategies 608MKT - Positioning Strategies 609MKT - Database & Direct Marketing 610MKT - Retailing & Channels of Distribution 611MKT - Measuring Customer Satisfaction 612MKT - Marketing Planning 613MKT - Advertising & Public Relations 614MKT - Advertising Campaigns 615MKT - Strategic Marketing Management 616MKT - Communication Effectiveness 617MKT - Market Research More info...

Bibliography: Marketing & Communication via distance learning The corresponding textbooks are included in the fees. Once the fee has been paid, the books may take between two to five weeks to reach your address. Bircham International University offices may inform you at any time of the status of your books. If the book is in English, the required report must be written in English unless you have requested to write it in other language and have gained Bircham International University authorization. More info... Click here to access the recommended bibliography.

+ Additional courses may be selected from other modules in the Faculty of Business & Media from Bircham International University if required. This selection must be approved by the Distance Learning University Education Board. For example: Advertising & Media .

Research work resources and network - Doctor - Marketing & Communication:

AACC - Association des Agences Conseils en Communication ABEMD - Associação Brasileira de Marketing de Dados ABRACOM - Associação Brasileira das Agências de Comunicação ACA - American Communication Association ADETEM - Association Nationale des Professionnels du Marketing AEDEMO - Asociación Española de Estudios de Mercado, Marketing y Opinión AFM - Association Française du Marketing AICM - Asociación Iberoamericana de Comunicación y Marketing AIM - Asociación Iberoamericana de Marketing AIMC - Asociación para la Investigación de Medios de Comunicación ALM - Asociación Latinoamericana de Marketing AM - Asociación de Agencias de Medios AMA - American Marketing Association AMCP - Association of Marketing and Communication Professionals AME - Asociación de Marketing de España AMEC - International Association for the Measurement and Evaluation of Communication AMM - Association Marocaine du Marketing AMMC - Association Marocaine du Marketing et de la Communication AMPRO - Associação de Marketing Promocional ANEIMO - Asociación Nacional de Empresas de Investigación de Mercados y Opinión Pública APCM - Association des Professionnels de la Communication et du Marketing ASIBEAM - Asociación Iberoamericana de Economía, Administración y Marketing BMA - Business Marketing Association CMA - Communications Marketing Association DIRCOM - Asociación de Directivos de Comunicación DMA - Data & Marketing Association FEDE - Federación de Empresas de Publicidad y Comunicación FEDMA - Federation of European Data and Marketing FEDMA - Federation of European Direct and Interactive Marketing GRMA - Global Retail Marketing Association IAMCR - International Association for Media and Communication Research ICA - International Communication Association MAA - Marketing Agencies Association MARKCOM - Association des Agences en Marketing et Communication MKT - Asociación de Marketing de España MS - Marketing Society SMPS - Society for Marketing Professional Services UDECAM - Union des Entreprises de Conseil et Achats Médias UFMD - Union Française du Marketing Direct & Digital WFANET - World Federation of Advertisers More info...

Joining the proper association is the best way to become an updated professional. Bircham International University graduates may join many professional associations. Membership requirements for each association may vary depending on the degree program, specialization and graduate resume en each occasion. BIU can not guarantee membership in all instances. BIU does not intermediate in these procedures. Bircham International University provides a list of available memberships and professional references from each faculty where some BIU graduates may belong. Contact directly the ones you select. More info...

+ 18 Academic credits (Research methodology and final project or thesis. More info... ).

Admission requirements: Doctor - Marketing & Communication

Bircham International University distance learning degree admission requirements differ depending upon the Faculty and the major of study. There is no discrimination with respect to race, color, sex, beliefs and/or religion. A minimum of 30% of the total number of credits required by any adult degree program syllabus has to be transferred from previous education and/or validated from professional experience in order to gain admission. A maximum of 20% of the total number of credits required by the distance learning degree program can be transferred from professional and life experience. More info...

Click to Download... Application for Admission

Learning outcomes: Doctor - Marketing & Communication

The following learning outcomes are compatible with the European Qualifications Framework (EQF) for lifelong learning and continuing education. The EQF directives facilitate acceptance of this course credits by many higher education institution. These learning outcomes are achieved after completion of this course with a passing grade. Better grades will demonstrate higher analysis, evaluation and critical thinking skills. More info...

EQF LEVEL 6. Advanced knowledge and critical understanding. Outcome resulting from course content assessment and its applicability to problem solving. The student's ability to combine the different parts of the text and to form a new coherent and harmonic final report will determine the critical understanding of the subject and an advanced knowledge of Marketing & Communication. The student written report style, content, and structure play an important role in the assessment and applicability of the knowledge about Marketing & Communication to different Business & Media decision making scenarios and problem-solving. More info...

EQF LEVEL 7. Advanced knowledge and critical thinking. Outcome resulting from written critical thinking and its applicability to problem solving. The student will contrast and evaluate the learned material with his/her own knowledge and experience to express an opinion about Marketing & Communication, to consider the practical application of the key concepts, and to argue the conclusions along the written report. Personal judgments and opinion should be based on sound criteria and must be clearly discussed. More info...

BIU adapts each Distance Learning Higher Education degree program to the needs of each student. More info...

Marketing & Communication Online

Recognition - Distance degree programs - More info... Accreditation - Distance Learning University - More info... Degree Legalization - Graduate Services - More info... Acceptance of these Distance Learning Higher Education academic credits is always the prerogative of the receiving institution or employer. Recognition criteria differ depending on each educational institution, or company policy, or country legal framework.

St. Bonaventure University

Content marketing.

A Master of Arts in communication specialization

Make great stories, then tell the world

Everyone loves a great story. Our online Master of Arts in communication with a content marketing specialization will help you master the skills to strategically create and distribute impactful content, allowing brands and organizations to tell their great stories to wide and diverse audiences. It’s a strategic blend of creativity, customer empathy and technology. In this program you will learn: Content marketing: strategy and planning – Learn the structure and practices of content strategy, planning, distribution and analysis with sensitivity to the diverse audiences being served. Content creation: visuals, copy and optimization – Gain experience with content idea generation, written and visual content types such as blog posts, infographics, case studies and video and creating visuals and copy that gain traction in the digital sphere. Digital media, mobile and emerging technologies – Get a comprehensive understanding of social media marketing, mobile marketing, lead generation, user experience, and paid media amplification that will maximize brand discoverability, credibility and new audience potential. Visuals: communication design – Strengthen your design skills and maintain continuity across multiple media communication pieces through realistic, hands-on assignments.   Sharpen the skills you need for content roles revolving around content strategy, planning, process, creation and analysis. As a graduate you’ll attract and retain customers via content, ensure brand alignment, drive marketing and organization goals, and investigate trends shaping the future of content marketing.

Tell authentic stories that move the world

Graduates can move into a wide variety of job roles, some of which include:

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Graduate Coursework

Master of Marketing Communications

• Arrow-right #1 University in Australia
• Course code:   MC-MKTCOMM

Course structure

200 point program (2 years full-time or part-time equivalent).

This is our most popular program for those who have completed undergraduate study. No experience is necessary.

First 50 points

• 50 points of Compulsory subjects

Next 150 points

• 75 points of Compulsory subjects
• 25 points of Core subjects (Coursework subject)
• 50 points of Elective subjects (Coursework subject)
• 37.5 points of Minor thesis subjects (Thesis option)
• 12.5 point Compulsory subject (Thesis option)
• 25 points of Elective subjects (Thesis option)

150 point program (1.5 years full-time or part-time equivalent)

This program is for graduates who have completed undergraduate studies in the marketing and/or media (&) communications field.

Please note: Students who undertake the 150-point program will not be required to undertake the program Foundation subjects.

• 25 points of Core subjects (Coursework option)
• 50 points of Elective subjects (Coursework option)
• 37.5 points of Minor Thesis subjects (Thesis options)
• 12.5 point Compulsory subject (Thesis options)
• 25 points of Elective subjects (Thesis options)

Capstone requirement

Students must complete one of three available Capstone streams for this degree (some are Coursework-based and some are Thesis-based). For more information on subjects, Capstone streams, and detailed information, please view the Handbook entry for this course.

View Handbook entry

Explore this course

Explore the subjects you could choose as part of this degree.

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Graduate: Corporate Communication & Marketing Officer

Description.

• Assist in promoting and retain CENORED’s image through publicity, marketing messages, liaison with the industry, media, and all relevant industry sectors
• To ensure good relations and understanding between the public and CENORED
• To develop and implement marketing, communication and public education policies and strategies aimed at promoting and maintaining the positive image of the company internally and externally
• To assist in facilitating a positive behavioural and attitudinal change towards electricity distribution and consumption among customers through the implementation of effective awareness campaigns
• The incumbent reports directly to the Corporate Communication & Marketing Officer under the office of the CEO
• 1 YEAR FIXED TERM CONTRACT
• Internal & External Corporate Communication
• Internal & External Relations (media relations, social media management & website)
• Events Management (Trade and Exhibitions)
• Public education /awareness campaigns
• Assist in the production of promotional materials
• Identifies and discusses opportunities for the enhancement of the company’s public relations image regularly and develops specific activities that will further the image
• Marketing & Advertising
• Stakeholder Engagements
• Office Administration (quotations and invoices processing)
• Minimum Requirements:
• Degree in Communications, Marketing, Media Studies and Public Relations, English, or equivalent qualifications
• Minimum Experience:
• No experience required
• Other Knowledge Requirements:
• Graphic Design
• Public Speaking Abilities
• Social Media Management
• Only shortlisted applicants will be contacted
• Closing Date: 12 April 2024 @ 16h30
• CENORED is an equal opportunity Employer and previously disadvantaged people are encouraged to apply
• Interested and qualified applicants are required to submit their applications to: The Senior Human Capital Officer

How to Apply

1. documentation.

• Cover Letter
• Curriculum Vitae
• Certified Copies of Qualifications
• Certified Copies of Identification Documents

2. Application

• Send your Documentation to Human Resources at [email protected] with the Subject line “Graduate: Corporate Communication & Marketing Officer”
• Indicate the source of this job post: working.co.na
• Entity CENORED
• Location Otjiwarongo
• Category Communications , Internships and Scholarship , Marketing and Advertising
• Published 04.04.2024
• Expires 12.04.2024
• Email [email protected]

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BSD Communications & Marketing Assistantship

Location: Business Services Division, Business Services Office - 3401 Walnut Street, Suite 440A

Modality: In-Person

Position Length: Academic Year (Fall - Spring)

Work Hours and Commitment: 20 hours/week

Pay Rate: $20.00/hr

Additional Compensation: None

The BSD Communications and Marketing Assistant will play a crucial role in ensuring effective communication, maintaining web content, and providing administrative support for the the Division of Business Services. This position involves a mix of communication tasks, data analysis, event support, and social media management.

Supervisor/Contact

Chelsea M. Hall - HR Generalist, BSD

[email protected]

Required Duties

• Carefully review and proofread various communications materials, including emails, reports, and web content.
• Ensure accuracy, consistency, and adherence to organizational guidelines.
• Regularly update and monitor content on the BSD (Business Services Division) website.
• Make routine web updates to keep information current and accurate.
• Assist in creating surveys using Qualtrics.
• Generate quantitative and qualitative survey reports as needed.
• Address short-term reporting needs, such as analyzing the most recent Bookstore Customer Feedback Survey.
• Collaborate on benchmarking initiatives with other universities.
• Develop sustainability statistics related to Penn Bus usage compared to Penn Shuttles.
• Provide research support for various projects.
• Shadow licensing approval processes.
• Assist with data input and act as backup support.
• Manage departmental invitations and RSVPs for campus events and fairs.
• Maintain a participation tracker and send reminders to relevant stakeholders.
• Compile and send out daily articles relevant to the division’s activities.
• Assist in planning and executing the Campus Express Center event.
• Provide social media support for event promotion.
• Handle event setup, breakdown, and day-of staffing.
• Draft content for the Campus Express Social media channel.
• Manage post scheduling using Sprout Social.
• May also assist with Penn Bookstore social media, including photography needs.
• Create digital graphics for Spring Semester events.
• Use Photoshop to remove “Class of 1923 Arena” from rink photos.
• Develop Spring Semester event flyers and update table tents.
• Create new slides for the Reach Network and contribute ideas for promoting the Penn Bus ridership campaign.

Preferred Qualification and Essential Skills

• Bachelor’s degree in Communications, Marketing, or related field preferred.
• Strong attention to detail and excellent written communication skills.
• Proficiency in Qualtrics, Sprout Social, and basic graphic design tools.
• Ability to work independently and collaboratively in a fast-paced environment.

If you’re organized, detail-oriented, and passionate about supporting effective communication and events, we encourage you to apply!

Application Instructions

Currently accepting applications for the 2024-2025 academic year (open until filled).

Please e-mail Barbara Lea-Kruger, Director, Communications & External Relations, directly, along with your resume at [email protected] to request an interview to apply for this position. Interviews will be held remotely by appointment/inquiry.

Questions can be addressed to Barbara Lea-Kruger at [email protected]

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WIU Undergraduate & Graduate Application Fee Waiver For April

April 1, 2024.

MACOMB/MOLINE, IL - - Western Illinois University Undergraduate Admissions and the School of Graduate Studies will waive the $30 application fee during April for new applicants. This waiver is only for domestic undergraduate and graduate students. WIU provides student-centered graduate programs with innovative teaching, research and service, grounded in interdisciplinary, regional and global perspectives. WIU engages students in educational opportunities guided by a professional and diverse faculty and staff in collaboration with alumni and community partners. WIU currently offers two doctoral degrees, two specialist degrees, 60 undergraduate degrees, 40 master's degrees and 16 post-baccalaureate certificates. To apply for either graduate or undergraduate admission, visit wiu.edu/apply . For more information on WIU's graduate programs, visit wiu.edu/grad . For more information on WIU's undergraduate programs, visit wiu.edu/academics .

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