presentation skills in business

Ideas and insights from Harvard Business Publishing Corporate Learning

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

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Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

• Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
• Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
• Doubting when asked to answer a question
• Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

• What do you do 
• What’s the problem to solve
• Why is your solution different from others 
• Why should the audience care about your expertise

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

• Identifying problems and needs
• Elaborating “the hook” (the element that grabs the audience’s attention)
• Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
• Broad knowledge of body language and hand gestures to quickly convey your message
• Being prepared to argue a defense of your point of view
• Handling rejection
• Having a proactive attitude to convert opportunities into new projects
• Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
• Having confidence
• Be able to summarize facts and information in visually appealing ways

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

• Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
• Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

• Ability to put complex concepts into simpler words
• Patience and a constant learning mindset
• Voice training to deliver lengthy speeches without being too dense
• Ability to summarize points and note the key takeaways
• Empathizing with the audience to understand their challenges in the learning process

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

• Attention to detail
• Be able to explain complex information in simpler terms
• Creative thinking
• Powerful diction
• Working on pauses and transitions
• Pacing the presentation, so not too much information is divulged per slide

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

• Focus on the audience (engage, consider their interests, and make them a part of your story)
• Putting ego aside
• Creative communication skills
• Storytelling skills
• Body language knowledge to apply the correct gestures to accompany your story
• Voice training
• Using powerful words

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

• Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
• Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
• Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
• Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

• A PDF not opening
• Saving your presentation in a too-recent PowerPoint version
• A computer not booting up
• Mac laptops and their never-ending compatibility nightmare
• Not knowing how to change between slides
• Not knowing how to use a laser pointer
• Internet not working
• Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience. Artificial Intelligence can help us significantly reduce the content arrangement time when you work with tools like our AI Presentation Maker (made for presenters by experts in presentation design). 

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

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Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

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What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

Elizabeth Perry, ACC

Elizabeth Perry is a Coach Community Manager at BetterUp. She uses strategic engagement strategies to cultivate a learning community across a global network of Coaches through in-person and virtual experiences, technology-enabled platforms, and strategic coaching industry partnerships. With over 3 years of coaching experience and a certification in transformative leadership and life coaching from Sofia University, Elizabeth leverages transpersonal psychology expertise to help coaches and clients gain awareness of their behavioral and thought patterns, discover their purpose and passions, and elevate their potential. She is a lifelong student of psychology, personal growth, and human potential as well as an ICF-certified ACC transpersonal life and leadership Coach.

The 11 tips that will improve your public speaking skills

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21 Ways To Improve Your Presentation Skills

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

• Presentation skills definition
• Importance of presentation skills
• How to improve presentation skills
• Effective presentation skills
• Presentation skills for executives

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

• Bring together different sources of information to form a compelling narrative
• Hook audiences with a strong beginning and end
• Ensure audiences engage with their content through questions or surveys
• Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted by Harvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

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10 Top Tips To Improve Your Business Presentation Skills

July 08, 2023

To present successfully in business, you need to know how to put together a winning presentation.

Your biggest challenge when upping your corporate presentation skills is that it’s something you need to work at. that means it’s not just a quick win. for this reason, we have tried to make it easy so that you can take concrete steps to improving presenting skills., but there is good news: nobody is a natural presenter.  business presentation skills are learned skills that all the best presenters learn.  anyone can get better at presenting in business., benefits of improving your business presentation skills.

There are many benefits to improving your corporate presentation skills. For example, better presentation skills can help you:

• Advance your career. Effective communication is essential for success in business. Good presentation skills are often cited as the number one skill for business leaders. When you can deliver clear and concise presentations, you’ll make a positive impression on your colleagues, clients and competitors.
• Build your confidence. The more you present, the more comfortable you’ll become. This can boost your confidence in other areas of your life, such as job interviews and networking events.
• Become a more effective communicator. Corporate presentation skills are not just about speaking; they’re also about listening and responding to your audience. By being able to connect with your listeners, you will build rapport and influence opinions.

How to Improve your Business Presentation Skills

To help you build your business presentation skills, our presentation coaches have given you ten of their top lessons for creating and delivering world-class business presentations. These tips are equally valid for all types of corporate presentations. This expert advice is based on over 15 years of successfully supporting companies and teams to improve their presentation skills.

Top ten tips for improving your business presentation skills 1. Never start with PowerPoint 2. Make your audience feel comfortable during your presentation 3. Understand that logic alone is not enough 4. Give your audience a simple story 5. Speak to your audience using their language 6. Be a teacher, not a presenter 7. Acknowledge weaknesses 8. Use stories, examples and anecdotes when presenting 9. Use a clear, simple structure 10. Make your presentation easy for your audience

Contact us for a free consultation on your coaching needs

To learn what skills are needed to develop business presentation skills, here is each tip in more detail. You can also try this free test to check your presentation skills .

1. Never start planning your presentation with PowerPoint

The biggest mistake bad presenters make is opening PowerPoint and starting by creating presentation slides. This is bad news. You’ll find it hard to be a good presenter if you use a PowerPoint-first approach. So, what do you do to become a better presenter? What do people with great business presentation skills do? Learn how to write a winning presentation. Three behaviours that we coach people to adopt when we work with them to prepare powerful presentations include:

Understand your audience. If you are good at listening and good at asking questions then you are on your way. A good customer presentation should be more like a conversation than a one-way pitch. That means you need to ask good questions when pitching to customers. Then, carefully listening to your customer will help your customer like you more.

Have a very clear intent to your presentation. This means showing that you really care what your customer says and thinks. What your curiosity will give you is a better understanding of how your customer sees the world. For example, you’ll hear what they speak about, what words they use and what’s top of mind. This will allow you to be better liked by your customer.

Have one message that underpins your presentation. We all like people who are like us. If you read the research it tells us that we like people with whom we share something in common. The link could be a school, a hobby, friends, past employers or even nationality or first name. Find that link and you’ll find it easier to persuade people.

2. Make your audience feel comfortable during your presentation

If your audience does not feel comfortable, they will not listen to you. A business presentation skill you want to work on is connecting with your audience. You have many ways of making your audience feel comfortable. One simple idea is to avoid Death by PowerPoint. Many presentation techniques do not involve going through a PowerPoint presentation. Read more here.

You can make your audience feel comfortable by empathising with what they think and believe . For example, if you start your presentation by flattering the audience and telling the what they want to hear, you will get them nodding and listening to you. This will help you be a more impressive presenter.

3. Understand that logic alone is not enough

“Don’t be a logic bully”. Logic alone does not persuade. If logic alone was persuasive, then we would have no need for presentations, speeches or pitches. We’d all be communicating with spreadsheets.

Two and a half thousand years ago, Aristotle described what’s needed in a persuasive argument. You need a good balance of (1) logos, (2) ethos and (3) pathos. You can translate these Greek words as (1) Logic, (2) Credibility and (3) Emotion. What this means is that those with good presentation skills use a healthy balance of logic, credibility and emotion. To understand this in more detail, have a look at this article.

4. Give your audience a simple story

One of the most common mistakes people make when presenting is to make their presentations too complex. They assume that because people in the audience are smart that they will want complex ideas and complex presentations. This is wrong. Complexity is off-putting. Our brains love simplicity. A great presentation is a simple presentation.

Having worked on hundreds successful business presentations, we often surprise ourselves how simple the best presentations are. But making complex presentations simple is hard work. Anyone can pack a presentation with bullet points. It takes real skill to present with just a handful of words and diagrams on a page. We can help you do this.

5. Speak to your audience using their language

Which words do your audience use? What phrases will be familiar? Do they speak amongst themselves in corporate jargon or do they use the language of the pub. One of the presentation skills used by leaders is to speak using the simplest words possible. And they use words that are familiar to the audience.

For example, what do they speak about? Is it ‘corporate strategy’ or is it ‘where are we going as a company’? Is it ‘customer engagement’, or is it ‘what our customers say’? If you know the language they use, you too can use that language, which will be more meaningful. That’s how you present like a pro.

The more you can get into your audience’s head and speak their language, the better you will persuade.

6. Be a teacher, not a presenter

Generally, nobody wants to be taken through a presentation. Audiences prefer to be spoken to as if one to one. If you can turn a ‘presentation’ into a ‘teaching experience’ you will be more successful. For example, you are probably an expert on something when you present. How can you share that expertise?

People love learning new things. If you can explain, teach and help people understand, then you will demonstrate great presentation skills.

7. Acknowledge weaknesses

The weakest presentations paper over cracks and say that everything is fine. If you want to be convincing when you present, then you want to be clear that you understand what weaknesses exist and that you have plans to overcome those weaknesses.

And if you can’t see any weaknesses? Then ask people. Identify something that’s not completely perfect and show that you understand that problem.

By demonstrating that you acknowledge problems or weaknesses, you make it clear that you are good at running a business and forecasting problems. That is how you demonstrate you have good business presentation skills.

8. Use stories, examples and anecdotes when presenting

One of my favourite sayings for great presentations is “Facts get forgotten, but stories get repeated.” A good story is more compelling than the most convincing numbers. Yet, too many presentations fail to harness the power of compelling stories.

A good story in your presentation can be like one of those multi-tools. It can do many jobs at once. A powerful presentation story can help bring a complex idea to life. An story can make it easy for someone to understand what drives your facts and a strong story will help your audience. A good story can show how you deal with adversity.

We’ve written a few good articles on business storytelling and this is one of my favourite

9. Use a clear, simple structure

A great corporate presentation usually has a great structure. And a great presentation structure has common elements. To be successful, your presentation will use:

a. A strong start that connects with your audience b. Clear messages, stated early in your presentation c. Systematic sections, each of which push your story forward d. A powerful, enthusiastic end.

If you can create a great structure like this, it’s much more likely that you will be have a successful presentation.

10. Make your presentation easy for your audience

For you to be successful in persuading your audience, you need to make it easy for your audience. What does that mean? It means you need to do the hard work so that your business presentation is easy to understand. And your audience does not need to work hard. Following the steps above will help you improve your presentation skills and become a much more effective presenter.

How do you improve your business presentation skills?

We are often asked for tips on improving corporate presentation skills. to complement our various free presentation and pitching guides and presentation training courses we run, here is some practical advice to help you build effective presentation skills., if you want really good business presentation skills, you probably need to re-think how you prepare your presentations., if you, like most people, switch to powerpoint as soon as you hear the word ‘presentation’, then we have something to show you. this solid advice is from our presentation coaches who have been coaching business leaders to improve presentation skills for over 15 years., three persuasive videos – better business presentations.

Despite huge differences, in the following three videos you will see that all three speakers use have impressive presentation skills. You will notice they they all:

Make a connection with the audience in the first 15 seconds Explain complex ideas clearly and simply Look and sound confident

They do this using different presentation skills. For example, as you watch, note how they:

Tell personal stories Use short sentences Incorporate many pauses Talk directly to the audience Ask questions Use rhetorical techniques such as contrasts and triplets

Each talk has a different purpose. But each works well for similar reasons. You too can learn how to use these persuasive techniques for better business presentations.

Sheryl Sandberg – Why we have too few women leaders

Personal talk.

Sheryl Sandberg is the COO of Facebook. She gives a highly personal and compelling talk explaining why few women get to the top. She has practical advice about how to change this.

Lt Tim Collins – Eve of battle talk

Inspirational speech.

How do you get your men fired up to risk their lives and still remain disciplined under pressure? This re-enactment by Kenneth Branagh of a reported off-the-cuff speech is a perfect example.

CFO of Walmart – annual shareholders meeting

Shareholder meeting.

Not every firm has an annual shareholders meeting as big as this. Chief Financial Officer Charles Holley of Walmart shows how you can speak to analysts, shareholders and employees and keep them all engaged.

How to improve presentation skills – Tips from the experts

1. “There is nothing so useless as doing efficiently that which should not be done at all.” Peter F Drucker

What this means is that sometimes you should not be preparing a presentation. For example, should you write a memo, just have a chat, or outline your thinking without PowerPoint. Remember, leaders rarely use PowerPoint.

2. “If you can’t write your idea on the back of my calling card, you don’t have a clear idea.”   David Belasco

What this means is that any great presentation has just one big idea behind it. That is the hard bit about preparing a presentation.

3. “Making the simple complicated is commonplace; making the complicated simple, awesomely simple, that’s creativity.”  Charles Mingus

What this means is that your job as a presenter is to make it easy for your audience. The easier your presentation is to understand, the better you are as a presenter.

4. “For an author to write as he speaks is just as reprehensible as the opposite fault, to speak as he writes; for this gives a pedantic effect to what he says, and at the same time makes him hardly intelligible.” Arthur Schopenhauer

What this means is that spoken language and written language are completely different. To present well you need to learn about powerful spoken language.  Read more here. Similarly, don’t confuse written document and visual aids.  They are as different as a book and a film.

5. “The most valuable of all talents is that of never using two words when one will do.”   Thomas Jefferson

What this means is that presentations are made in the edit and the practice. One of the greatest mistakes you can make is to put too much into your presentation.  Instead say less, and say it better.

6. “Out of intense complexities intense simplicities emerge.   Broadly speaking, the short words are the best, and the old words when short are best of all.”   Winston Churchill

See the link above on Power Language.   The language of leadership is clear and simple.

7. “The shorter and the plainer the better.”   Beatrix Potter

You can achieve much more with a short presentation than a long one. A great planning tool is to summarise your talk in just one minute.  If it works well in one minute it will work well as a longer presentation. Keep hammering away at your one minute version of your presentation until it is tight and compelling.

8. “The right word may be effective, but no word was ever as effective as a rightly timed pause.” Mark Twain

The Pause. The presentation skill master’s true friend. You should pause every 5-12 words. You’ll sound more authoritative. Learn how to pause in your presentations.

9. “Don’t be nervous. Do just as I do. Whenever I get up to speak, I always make a point of taking a good look around the audience. Then I say to myself, ‘What a lot of silly fools.’ And then I always feel better.” Winston Churchill

Nerves are natural. The trick is to hide any tells. We have a great toolbox of tricks to transform nervous presenters into compelling communicators.

10. “ The more I practise the luckier I get. ” Gary Player

Great presenters practise, a lot. The more you practise, the better you will become.

How do you develop business presentation skills?

If you want to learn more about acquiring brilliant business presentation skills, speak to us., we have been coaching business presenters for the last 15 years, transforming them into great confident speakers., transform your presentation skills with tailored coaching.

We can help you present brilliantly. Thousands of people have benefitted from our tailored in-house coaching and advice – and we can help you too .

“I honestly thought it was the most valuable 3 hours I’ve spent with anyone in a long time.” Mick May, CEO, Blue Sky

For 15+ years we’ve been the trusted choice of leading businesses and executives throughout the UK, Europe and the Middle East to improve presentation skills and presentations through coaching, training and expert advice.

Unlock your full potential and take your presentations to the next level with Benjamin Ball Associates.

Speak to Louise on +44 20 7018 0922 or email [email protected] to find out more and discuss transforming your speeches, pitches and presentations.

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9 Tips for Improving Your Presentation Skills For Your Next Meeting

By Hannah Tow , Feb 03, 2020

Presenting to an audience is one thing, but presenting ideas in a persuasive manner to the key stakeholders of your business is a whole other ball game.

The fact of the matter is that successfully presenting to a room full of people is a skill that’s mastered by very few. It takes practice, practice, and even more practice to start feeling comfortable with everyone’s eyes focused on you so you can effectively get your point across. 

The reality of presenting is that you can’t escape it. Especially as you start to move up in your career. If you’re yearning to improve, this article will walk you through the top nine tips to use to enhance your presentation skills for your next big meeting as well as throughout your life. Let’s get started.

9 top tips for improving your presentation skills:

• Practice speaking in front of others
• Use less text and more visuals in your presentation
• Leverage your personality
• Welcome questions and comments during
• Be passionate and engaging
• Maintain eye contact with your audience
• Obsess over your listeners
• Focus on confident body language
• Keep it as short as possible

Constantly practicing, refining and improving upon your presentation skills will not only make you a more confident individual, but you will find that you rise quicker to success in your career. However, having great presentation skills does not just affect your work-life. Great presentation skills are truly life skills that you should integrate into more areas than just the conference room.

1. Practice speaking in front of others 

Practice always makes perfect. 

It doesn’t matter how well you know what you’re talking about, the moment you have to persuade, engage, or teach in front of an audience, you will probably stumble a bit. This is a natural reaction that affects pretty much everyone when all eyes are pointed in one direction and the anxiety sets in. 

It’s important to remember that the overwhelming feeling of stress you probably feel is the result of your unfamiliarity with the situation, not from your lack of preparedness. The more comfortable you are with taking the stage and having everyone’s attention on you, the less nervous you’ll get. 

The greater confidence you have in your presentation skills will allow you to focus on what actually matters–which is the material that you’re presenting. 

The best way to implement this practice is by starting off small. Prepare a presentation to give to your friends, family, or closest co-workers. This sounds easy, but you will learn that it’s not necessarily who is listening to you that causes nerves, but it’s the fact that all of the attention is on you. 

You’ll become more comfortable with the attention when you begin practicing in front of others more often, which will allow you to effectively present your ideas next time it’s your turn to speak in the conference room.

RELATED: Learn the top ten public speaking tips to better prepare you for your practice sessions. 

2. Use less text and more visuals in your presentation

We’ve all been there before: sitting at the conference table trying our very best to stay interested and engaged with the presentation before us. The presentation lacks color, images, and all sense of creativity while containing an over-abundance of text and long-form paragraphs. 

These types of presentations are horrible for two reasons: 

The first reason being that the minute you have words on the screen, your audience will direct their attention away from you to begin reading and completely tune you out. 

The second reason is if your presentation skills are poor, not only will your presentation be dull to listen to, but it will be unbelievably boring to look at as well. You’ll quickly find out how easy it is to lose most of the room’s attention when you create a lackluster presentation. 

If you feel lost attempting to design your slides into an exciting work of art, try using creative presentation templates . PowerPoint templates make it simple to produce something beautiful, and they can also make you feel like an accomplished designer after seeing the outcome, such as this business presentation example . 

In addition to nicely designed slides, you should always try to use infographics and charts to help you better summarize the complex information you’re relaying to your audience. It will be much easier for your listeners to understand what you’re explaining when they have something to visualize it with. Plus, there are plenty of resources out there to help you craft these visuals.

Learn how to make an infographic in five easy steps or produce an impressive graph .

If you feel worried that your presentation doesn’t hold enough content, you must remember the main reason for visual aids: 

They are to enhance what you’re speaking about, not lead it! 

If you’ve done enough practicing, you should feel confident in your presentation skills to thoroughly explain your main ideas and you won’t need to rely on the screen anyhow.

TIP: If you’re looking for even more ways to engage your audience with your visuals, check out 120+ presentation ideas that are sure to wow and delight! 

3. Leverage your personality

As cliche as it sounds, you should always be true to who you are, especially if when you’re presenting. 

It’s incredibly easy to tell if someone is faking it for the sake of their audience, so you should never pretend to act in a way that you don’t typically do. Not only will you feel unnatural and uncomfortable doing it, but you can also risk embarrassment when you try to tell a forced joke and no one laughs or your new-found trait of sarcasm doesn’t sit well with your boss. 

It should bring you comfort knowing that most everyone in your meeting knows who you are. Use this to your advantage and start the presentation by playing up your best personality traits. Use your humor if you’re known to crack jokes or throw in your typical mannerisms.

These little additions will make your presentation feel much more relaxed for everyone involved. In addition to your own unique quirks, you should also bring a level of personability to your meeting.

Be empathetic, smile more, and look around the room.  Doing so will improve your presentation skills, make you more likable, and allow your audience to be more receptive to you. 

In many cases, you may be presenting virtually, rather than in person. You can still allow your personality to shine through and energize your virtual presentation. Lisa Schneider, Chief Growth Officer at Merriam-Webster, wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out.

4. Welcome questions and comments during your presentation

Be flexible throughout your presentation. Answer questions and respond to any comments your audience may have either through hand raising or an audience response tool . Don’t worry if it veers you off your script. Chances are if one person has a question or comment, the others in the room are thinking it too. 

Use this as an opportunity to prove how well you understand the material you’re presenting–your audience will take notice.

Also, take some time out at the start or your presentation to ask your audience some icebreaker questions and slowly transition into the more important stuff. 

Taking this minute to talk through anything that your audience is thinking of is a good thing because it means they are engaged with you and really paying attention to the words coming out of your mouth. Doing so will also relax the format of your presentation, allowing you to feel more confident and relaxed as well.

5. Be passionate and engaging 

When creating your presentation, craft it in such a way that makes your audience curious and makes them have questions for you. A persuasive presentation is the best way to get the positive reactions you are looking for, so be as passionate as you can be about your subject matter to seal the deal. 

Remember that questions and comments during your presentation are a good thing, especially if you’re the one prompting them! 

The more excited you are to present your ideas and show off your expertise, the more excited and engaged your audience will be. Own your subject matter and know what you’re talking about, it’s one of the most important presentation skills to have.

6. Maintain eye contact with your audience

This is a very obvious tip that will go a long way with your audience. 

When the people you’re speaking to feel like you’re taking notice of them, they are much more likely to take notice of you and pay better attention to everything that you’re saying. 

It’s important to remember that losing eye contact and looking everywhere but at the people that you’re presenting to is a common nervous behavior. Pay extra close attention to whether or not you’re guilty of that, and work to ensure you have your eyes on at least one person.

7. Obsess over your listeners 

Be receptive to your listeners. You can’t forget that what you’re presenting is for the audience, and it has nothing to do about you! 

Focus on the value you can provide to the people in the room. The more serving you are to them, the greater chance you have at driving your point home and nailing your presentation. 

It’s also important not to forget about those listening to you remotely over video conferencing . Make sure they know you’re aware of them and engage them as well! 

8. Focus on confident body language 

Smiling, hand gestures, eye contact, and a powerful stance all exude confidence. 

If you don’t have strong body language and are showing physical signs of nervousness (ie. tapping, bouncing, shaking, darting eyes, and more) your audience will have a hard time focusing on the material you’re presenting and hone in on the fact that you’re nervous and probably don’t know what you’re talking about as much as you say you do.

No matter how nervous you are, take a deep breath and pretend otherwise. You might actually start to believe it!

9. Keep it as short as possible

Every single person’s time is valuable ( especially at work), so don’t waste precious meeting time. If you can say everything you need to in half of the time that is allotted, you should do so. 

Ensure that you’re only sharing the most important information. All of the extra fluff will bore your audience and you will lose their attention very quickly.

It’s a great idea to wrap up your presentation with key takeaways and action items. Doing so will ensure that no matter how quickly your meeting ended, your team understands their next steps. You can send out a quick, summarizing slide deck or an easy to read one-pager for their reference later. These visuals will make sure all of your bases are covered and that everyone is on the same page upon leaving the meeting.

A good presentation makes all the difference. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

Never stop refining your presentation skills 

Possessing great presentation skills doesn’t come naturally to most people–it’s something that’s learned and practiced over time. As with most things in life, you must continuously work on refining your skills to get better and better. 

Use these nine proven presentation tips that we covered in this article to improve your presentation skills and ace different presentation styles . By doing so, you will find that presenting at your key meetings becomes easier and easier and you’ll begin to nail it every single time.

More presentation guides:

How to Make a Persuasive Presentation

120+ Best Presentation Ideas, Design Tips & Examples

33 Presentation Templates and Design Tips to Hold Your Audience’s Attention

Presentation Design Guide: How to Summarize Information for Presentations

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Important Presentation Skills for Workplace Success

• What Are Presentation Skills?

Steps To Create a Presentation

Skills that help make an effective presentation, how to make your skills stand out.

xavierarnau / Getty Images

Whether you’re a high-level executive or an administrative assistant, developing your presentation skills is one key way to climb in an office-based job. Leaders make decisions based on information shared in presentation format, and hardly any business changes its mind without first seeing a persuasive presentation.

It is important for any office employee to know what steps go into creating an effective presentation and what presentation skills are most important to employers. Highlighting these skills will also help you stand out during your job search.

Key Takeaways

• Presentation skills are what you need to know to be able to give an engaging, effective presentation.
• The steps to creating a successful presentation are preparation, delivery, and follow-up.
• Employers want to know you have the necessary skills to research, analyze, and create a presentation, plus the communication skills needed to deliver it and field questions afterward.
• You can highlight your skills to employers through your resume, cover letter, and interview.

What Are Presentation Skills? 

Presentation skills refer to all the qualities you need to create and deliver a clear and effective presentation. While what you say during a presentation matters, employers also value the ability to create supporting materials, such as slides.

Your prospective employer may want you to deliver briefings and reports to colleagues, conduct training sessions, present information to clients, or perform any number of other tasks that involve speaking before an audience.

Giving engaging and easy-to-understand talks is a major component of the strong  oral communication skills  that are a  job requirement  for many positions. Not all presentations take place in a formal meeting. Many presentation skills are relevant to one-on-one consults or sales calls.

Any presentation has three phases: preparation, delivery, and follow-up. All presentation skills fit into one of these three phases.

Preparation 

Preparation involves research and building the presentation. Consider the audience you'll be presenting to and what most interests them. This may mean crafting the entire text (or at least writing notes) and creating any slides and other supporting audio/visual materials.

You will also have to make sure that the appropriate venue is available, properly set up beforehand, and ensure the projector (if you'll need one) works and connects with your laptop.

You'll also want to practice your presentation as many times as you need to to feel comfortable delivering it with ease and confidence within the time allotted for the presentation.

Skills related to preparation include conducting research related to your presentation topic, devising charts and graphs depicting your research findings, and learning about your audience to better tailor your presentation to their needs. You'll also need to create digital slides, using statistics, examples, and stories to illustrate your points and effectively to persuade the audience.

Preparing handouts or digital references is an added courtesy that will help the audience pay attention because they won't be preoccupied with note-taking.

Your delivery is the part of the presentation that the audience sees. A good delivery depends on careful preparation and confident presentation and requires its own distinctive  skill set . 

Skills related to delivery include giving an attention-grabbing opening for a talk, providing a summary of what will be covered to introduce the presentation and provide context, and using  body language  and eye contact to convey energy and confidence.

Make sure you pause to emphasize key points, modulate your vocal tone for emphasis, and articulate your speech clearly and smoothly.

Don't be afraid of injecting humor or speaking with enthusiasm and animation—these techniques can help you in projecting confidence to your audience.

Summarize key points at the conclusion of the presentation, and be sure to have a plan for how you'll field any audience questions.

Presentation follow-up includes properly breaking down and storing any equipment, contacting any audience members with whom you agreed to communicate further, and soliciting, collecting, and analyzing feedback.

In some presentations, you may collect information from audience members—such as names and contact information or completed surveys—that you also must organize and store.

Skills related to follow-up include creating an evaluation form to solicit feedback from attendees, interpreting feedback from evaluations, and modifying the content and/or delivery for future presentations. Other follow-up skills include organizing a database of attendees for future presentations, interviewing key attendees to gain additional feedback, and emailing presentation slides to attendees.

To create and deliver the most effective presentation takes a variety of skills, which you can always work to improve.

You must be able to look honestly at your performance, assess the feedback you get, and figure out what you need to do to get better. That takes  analytical thinking .

More importantly, you need to have a firm grasp of the information you are about to communicate to others. You need to analyze your audience and be prepared to think quickly if asked questions that force you to demonstrate that you are fully aware of the material and its implications.

The kind of analytical skills you need to be an effective presenter include problem sensitivity, problem-solving , reporting and surveying, optimization, and predictive modeling. It also helps to be adept at strategic planning, integration, process management, and diagnostics. With these skills, you'll be better able to objectively analyze, evaluate, and act on your findings.

Organization

You do not want to be the person who spends half of their presentation time trying to find a cable to connect their laptop to the projector. Many things can and do go wrong just before a presentation unless you are  organized .

Presentation preparation also means keeping track of notes, information, and start/stop times. You will want to proofread and fine-tune all the materials you plan to use for the presentation to catch any mistakes. Make sure you time yourself when you rehearse so you know how long it will take to deliver the presentation.

A presentation that's finished in half the time allotted is as problematic as one that's too long-winded.

Some key organizational skills to work on include event planning, auditing, benchmarking, prioritization, and recordkeeping. Make sure your scheduling is on point and pay close attention to detail. Quick thinking is an important skill to have for when things inevitably go wrong.

Nonverbal Communication

When speaking to an audience, the way you present yourself can be just as important as how you present your information. You want to appear confident and engaging. You can do this through good posture, the use of hand gestures, and making eye contact with the audience.

Practice your  nonverbal communication  by filming yourself doing a practice presentation and observing your body language carefully. Your physical bearing and poise should convey a degree of comfort and confidence in front of an audience, while active listening , respect, and emotional intelligence will help you in facilitating group discussions.

Presentation Software

Microsoft PowerPoint is the dominant software used to create visual aids for presentations. Learn to use it well, including the special features outside of basic templates that can really bring a presentation to life. Even if someone else is preparing your slideshow for you, it will help to know how to use the software in case of last-minute changes.

Other software that is good to learn includes Microsoft Office, Apple Keynote, Google Slides, and Adobe Presenter.

Public Speaking

You need to appear comfortable and engaging when speaking before a live audience, even if you're not. This can take years of practice, and sometimes  public speaking  just isn't for certain people. An uncomfortable presenter is a challenge for everyone. Fortunately, public speaking skills can improve with practice . Some skills to work on include articulation, engagement, and memorization. You should be able to assess the needs of the audience and handle difficult questions. Controlling your performance anxiety will help you communicate more effectively.

Research is the first step in preparing most presentations and could range from a multi-year process to spending 20 minutes online, depending on context and subject matter. At the very least, you must be able to clearly frame research questions, identify appropriate information sources, and organize your results. Other useful skills include brainstorming, collaboration , comparative analysis, data interpretation, and deductive and inductive reasoning. Business intelligence is a skill that will help you evaluate what information you need to support the bottom line, while case analysis and causal relationships will help you parse and evaluate meaning.

Verbal Communication

Public speaking is one form of  verbal communication , but you will need other forms to give a good presentation. Specifically, you must know how to answer questions. You should be able to understand questions asked by your audience (even if they're strange or poorly worded) and provide respectful, honest, and accurate answers without getting off-topic. Use active listening, focus, and empathy to understand your audience. Skills such as assertiveness, affirmation, and enunciation will help you restate and clarify your key points as it relates to their questions or concerns.

You may or may not need a written script, but you do need to pre-plan what you are going to say, in what order you will say it, and at what level of detail. If you can write a cohesive essay, you can plan a presentation.

Typical writing skills apply to your presentation just as they do to other forms of writing, including grammar, spelling, vocabulary, and proofreading. The ability to build outlines, take notes, and mark up documents will also be useful.

More Presentation Skills

In addition to the skills previously mentioned, there are other important skills that can apply to your presentation. The other skills you need will depend on what your presentation is about, your audience, and your intended results. Some of these additional skills include:

• Summarizing
• Providing anecdotes to illustrate a point
• Designing handouts
• Recognizing and countering objections
• Posing probing questions to elicit more detail about specific issues
• Awareness of ethnic, political, and religious diversity
• Receiving criticism without defensiveness
• Refraining from speaking too often or interrupting others
• Anticipating the concerns of others
• Product knowledge
• SWOT analysis format
• Supporting statements with evidence
• Multilingual
• Working with reviewers
• Consistency
• Developing and maintaining standard operating procedures (SOPs)
• Developing a proposition statement
• Creating and managing expectations

Include skills on your resume. If applicable, you might mention these words in your  resume summary  or  headline .

Highlight skills in your cover letter. Mention one or two specific presentation skills and give examples of instances when you demonstrated these traits in the workplace.

Show your presentation skills in job interviews. During the interview process, you may be asked to give a sample presentation. In this case, you will want to embody these skills during the presentation. For example, you will want to demonstrate your oral communication skills by speaking clearly and concisely throughout the presentation.

PennState. " Steps in Preparing a Presentation ."

Harvard Division of Continuing Education. " 10 Tips for Improving Your Public Speaking Skills ."

Northern Illinois University. " Delivering the Presentation ."

Effective Presentation Skills for Business Communication

Professional presentation skills matter, and not just in the obvious way that you stand in front of the class and give your presentation. They matter even more in business communication, where you must be able to get your point across, persuade your audience and move them to action.

Your presentation skills can make or break your success as an entrepreneur, whether it’s getting investors on board or closing a high-stakes contract with another company.

These are the top 10 reasons why presentation skills matter in business communication and why they should be front and centre in any business communications strategy.

Why Presentation Skills Matter in Business Communication

1) you have to be clear.

You may have heard the saying a picture is worth a thousand words. This could not be more accurate than when you are trying to communicate with your audience.

The power of visuals can convey the message you want to share and demonstrate how your product or service solves its problem in seconds.

A presentation should be thought of as a conversation, where you are talking with your audience. You want them to feel engaged and excited about what they see and you want them to know that there is a solution for their need. But if they don't understand what's being communicated, it can be confusing and frustrating for everyone involved.

2) You have to be concise

In business communication, presentation skills are vital. This is because you only have a short window of time to make a lasting impression on your audience.

With this being the case, it is important to ensure that you use your words and body language to convey your message. To do this, you need to be concise with your words as well as ensure that your posture and gestures match up with what you're trying to say.

Doing so will help ensure that the person listening will understand what you're trying to convey and feel confident in making a decision based on it.

3) You have to be credible

This may seem like a no-brainer, but credibility is crucial to everything you do. If you're not credible, your business will never get off the ground.

There are many ways to build credibility, and you can start by being honest with yourself and others about what you don't know.

Honesty earns trust and leads to opportunities for growth. It's also important to avoid blaming others when things go wrong; instead, use it as an opportunity to learn how you can improve.

If possible, provide feedback that doesn't hurt feelings. Lastly, be realistic about where you're at in life and your career so that you stay motivated rather than discouraged.

4) You have to be able to connect with your audience

No matter how good your product or service is, if you can't effectively communicate the value proposition to a potential customer, you're not likely to make a sale. To do this, you'll need to have excellent presentation skills so that people can connect with what you're saying and understand why they should buy from you.

To start with, your message must resonate with your audience. This means understanding their background knowledge on the topic and what interests them so that you can speak to these interests.

You should also be able to draw similarities between your product or service and something of interest to them - such as showing how it benefits both parties involved in a transaction.

5) You have to be able to control the room

Presenting your pitch is an opportunity to show the world what you're made of. It's not just a way to get your ideas across; it's a chance to sell yourself, and show people why they should believe in you.

You have to be able to control the room and make them understand what you're saying. The best way to do that is with strong presentation skills.

That means speaking, succinctly, and without rambling or going off on tangents. You also need to know how to handle objections: What if someone brings up some flaw in your business plan? How will you counter their point?

Know how to answer these questions before you start presenting so you can keep the conversation on track while still addressing their concerns.

6) You have to be able to handle questions

You will always be faced with questions about your business. There is no way to avoid it. You have to be able to handle them so that you can maintain your composure and control of the conversation. If you answer with confidence, you'll come across as confident and professional, which will make the prospect more likely to buy from you.

Another important skill is being able to close a sale: When a prospect comes into contact with your company, they're already interested. But not all prospects are going to buy right away. A good salesperson knows how to close a sale at just the right time so that they can get their commission and leave happy knowing they've sold something.

Presentation skills in general are crucial for any profession: These days, presentation skills matter for any profession--not just public speaking or marketing, or teaching--to attract potential clients or customers to hire you or visit your company or class.

7) You need to know your material

Knowing your material is a big part of having strong  professional presentation skills . This is one of the most important skills to develop as it shows you have confidence and know what you're talking about.

For example, if you're presenting at an event and someone asks a question that you don't know the answer to, this will show. You want to practice answering all questions so that you feel comfortable and confident when speaking about your topic or company.

And it's always best to have some backup facts handy just in case someone throws a curveball at you! You need to be able to effectively communicate with people: For communication to happen, you need good listening skills and verbal communication skills.

It's easy for us humans to get carried away with our thoughts and not listen to what the other person is saying, but successful communication requires active listening - hearing and understanding both verbal language (words) and nonverbal cues (body language).

Sometimes we find ourselves caught up in our own emotions or thoughts and forget about others' feelings too. To communicate successfully, try asking open-ended questions that invite conversation like what do you think instead of closed-ended ones like do you agree?

8) You need to be passionate about your topic

Whether you're presenting to a small group or a large crowd, your ability to capture and maintain the audience's attention is crucial. Communicating effectively is all about getting your message across.

The way you deliver that message, with enthusiasm and the appropriate tone of voice, will have a direct impact on how well people can understand what you have to say. You want them to walk away from your presentation feeling empowered and excited about what they've learned – not confused or bored.

And when it comes down to it, isn't that really what any good speaker wants? A big part of being an effective presenter is understanding the needs of your audience.

How much background knowledge do they have on the subject at hand? What are their questions and concerns? Do they need to know more about a certain topic before diving into your main idea?

That requires deep research before going into an important meeting or speech - as does tailoring content specifically for an audience, whether it's adapting some existing material to fit their needs better or coming up with new examples that speak directly to their challenges.

9) You need to be prepared for the worst

You never know what will happen during a presentation, so it's best to be prepared for anything. You may need to speak on your feet and inform the audience of something that just happened, or you may need to step back from the podium and take an important phone call.

Whatever the scenario, you'll want to be able to handle it as smoothly as possible. That's where presentation skills come into play.

They're essential for anyone who needs to get their message across in a public setting - whether that means delivering an oral report or giving a speech at a conference.

10) Practice, practice, practice!

Practice, practice, practice! In the words of the famous American football coach Vince Lombardi, Practice doesn't make perfect. Only perfect practice makes perfect. Practice your  presentation skills with a friend or in front of a mirror to get feedback and see what parts need more work.

You'll also want to rehearse your slides and make sure they work on your computer before you present them to an audience. Avoid reading from the slides, as this can lead to a lack of eye contact with your audience.

Effective Presentation Skills Every Business Person Needs to Know

Do you have an upcoming presentation at work? Whether it’s in front of your boss or customers, giving a great speech can be nerve-wracking, but it doesn’t have to be. By being prepared, taking control of your fears, and engaging with your audience, you can give yourself the best possible chance of nailing that presentation! Here are 10 skills that will help you do just that.

1) The ability to capture and hold the attention

The ability to capture and hold attention is essential for any presentation. This can be done through the effective use of PowerPoint slides, voice inflection, and eye contact.

Slides should be designed with a clear message in mind and they should be kept simple so that the audience doesn't get bored or confused. Voice inflection is important because it allows the speaker to emphasize certain words or sentences which helps keep the audience engaged.

Eye contact is key because it allows the speaker to make a connection with those watching and makes them feel like they are being heard.

Effective communication skills are needed for this type of interaction because there need to be good listening skills as well as the ability to understand how another person is feeling based on their tone, body language, and facial expression. Good communication also means being able to say no without offending someone if necessary.

2) Strong eye contact

Strong eye contact is one of the most important things you can do in a presentation. Making eye contact with your audience will make them feel like they are being listened to and respected. It will also help keep their attention on what you're saying.

One way to maintain strong eye contact is by looking at the person who asked the question first and then glancing around the room before answering so that others can see that you're acknowledging their presence.

3) A clear, strong voice

To have a strong, clear voice, it is important to use proper breathing techniques and speak from the diaphragm.

This will allow you to speak loudly without straining your voice. To practice speaking with a strong voice, try this exercise: Stand up and place both hands on your stomach. Now exhale all of the air in your lungs (don't force the air out).

As you inhale, push your stomach out against your hands as though you are inflating a balloon. Keep pushing until you feel that your lungs are full of air and not empty. When you are ready, start speaking in an assertive tone.

If this exercise doesn't seem like it is working for you, try reading aloud from a book or magazine for about five minutes.

4) Enthusiasm

Many skills are important for business success. Knowledge of the industry, excellent negotiation skills, and knowing how to navigate a tricky situation can all come in handy. However, there is one skill that trumps them all:  effective presentation skills .

There is nothing more important than being able to communicate clearly and effectively with others. You need to be able to speak with confidence and sound like you know what you are talking about even if you don't have a clue what's going on!

What should I do? I'm so nervous! What's my audience going to think about me? These are just a few of the thoughts that run through one's mind during the lead-up to a presentation.

It's understandable and important that people should be nervous when it comes time for them to present, but it can be detrimental if they let those nerves get the best of them. For this reason, here are some tips on how you can help your business presentation go off without a hitch.

Practice  oral presentations   in business communication in front of friends or family before presenting. Make sure you have all your materials and notes in order beforehand so you don't have any distractions while presenting.

6) Confidence

One of the most important aspects of  presentation skills in business communication is being confident. It's not enough that you have a well-thought-out idea and are prepared to back it up with facts and figures, if you don't believe in your presentation, then why should anyone else?

To make a great first impression, stand up straight with your shoulders squared. Smile when you make eye contact with people, even if it feels fake at first. When speaking, don't mumble or rush your words. Speak clearly and slowly so that people can follow along easily.

Poise is the most important aspect of a presentation. It's what keeps the speaker calm, confident, and in control. Here are a few tips for maintaining poise:

• Stand up straight with your shoulders back, looking at the audience instead of your notes. This will make you feel more confident and poised. 
• Try not to shift around too much and keep your hands at your sides or on the podium unless they're gesturing while you talk. 
• Use an even tone of voice that is neither too loud nor too soft. -Don't move around excessively and avoid distracting movements like fidgeting or chewing gum. Practice making eye contact with the audience, but don't stare them down since this can make people uncomfortable or nervous.

8) The ability to handle questions with ease

No matter how well you have prepared, there is always a chance that someone will ask a question you haven't anticipated. This is where your presentation skills come in handy.

Be sure to always have an answer and be able to present it confidently. You don't want your audience wondering if you know what you're talking about. Furthermore, if someone asks a question that is outside the scope of your topic, redirect them back with a solid response.

9) Preparation

Before you can even begin the presentation, your preparation will determine the quality of your message and how it resonates with your audience. To ensure that you are ready for any situation, we recommend:

• Doing some research about the company or organization to which you are presenting. Understanding their core values and what they do makes a big difference in how you deliver your message. 
• Practicing in front of a mirror or with friends and family until you are comfortable enough with what you want to say and how you want to say it. 
• Dressing appropriately for the occasion by wearing clothes that won't distract from what you're saying but also fit into the culture of where the event is being held.

10) Naturalness

It's important to be natural when you present. Practice your presentation in front of friends and family members and get their feedback on how you're coming across.

When delivering a presentation, make sure that you are making eye contact with the audience, not looking down at your laptop screen or phone screen, standing up straight, and projecting your voice so that the audience can hear what you are saying.

There is nothing worse than a presenter who walks around the stage or fidgets in place during their presentation because it distracts from the message that they are trying to convey.

It is also important to have good posture when presenting as it will help make you look confident and authoritative. If you find yourself feeling nervous before a presentation, try practicing some deep breathing exercises before going on stage.

As a business person, you know how important is  professional presentation skills to your employees, customers, and other stakeholders.

Of course,  professional presentation skills can also be useful in everyday life, whether you’re selling yourself on the job market or asking your partner to babysit the kids for one more night so you can go out with friends.

Our School of Meaningful Experiences (SoME) creates and delivers transformative communication programs designed to meet the workplace challenges of the post-pandemic 21st century. Effective communication is an essential skill for today's modern professionals and leaders. With it, you can confidently manage conflict, collaborate with others and successfully develop yourself.

We offer both onsite and online training programs based on the needs of your organization; from one-day workshops to three-month diploma programs. Our instructors are highly experienced professionals with extensive backgrounds in different industries such as law enforcement or even diplomacy! They will teach you how to handle difficult conversations in a way that is respectful but also gets results. Whether it's dealing with an argument with a spouse or having difficult conversations at work—we have something for everyone!

What are effective presentation skills?

Effective presentation skills are what every businessperson needs to know. They are a crucial aspect of the business world, and without them, someone may not be able to succeed or thrive in their field. While there is no one right way to give an effective presentation, there are some basics that can help make it as successful as possible.

Why is presentation skill important in business communication?

If you are a business person, you must have strong presentation skills. A presentation is a way for you to tell your story, and it's an opportunity for you to establish credibility with the people in the room. You want them to feel engaged and entertained, but most of all, you want them to feel like they can trust what you say.

What is a presentation in business communication?

A presentation is a short speech delivered in front of an audience. Depending on the type of presentation, the audience may be composed of your coworkers or clients, or a mixture of both. Effective presentations are well-organized and planned with an objective in mind.

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• Presentation Skills
• Skills & Tools

Presentation skills can be defined as a set of abilities that enable an individual to: interact with the audience; transmit the messages with clarity; engage the audience in the presentation; and interpret and understand the mindsets of the listeners. These skills refine the way you put forward your messages and enhance your persuasive powers.

The present era places great emphasis on good presentation skills. This is because they play an important role in convincing the clients and customers. Internally, management with good presentation skills is better able to communicate the mission and vision of the organization to the employees.

Importance of Presentation Skills

Interaction with others is a routine job of businesses in today’s world. The importance of good presentation skills is established on the basis of following points:

• They help an individual in enhancing his own growth opportunities. In addition, it also grooms the personality of the presenter and elevates his levels of confidence.
• In case of striking deals and gaining clients, it is essential for the business professionals to understand the audience. Good presentation skills enable an individual to mold his message according to the traits of the audience. This increases the probability of successful transmission of messages.
• Lastly, business professionals have to arrange seminars and give presentations almost every day. Having good presentation skills not only increases an individual’s chances of success, but also enable him to add greatly to the organization.

How to Improve Presentation Skills

Development of good presentation skills requires efforts and hard work. To improve your presentation skills, you must:

• Research the Audience before Presenting: This will enable you to better understand the traits of the audience. You can then develop messages that can be better understood by your target audience. For instance, in case of an analytical audience, you can add more facts and figures in your presentation.
• Structure your Presentation Effectively: The best way to do this is to start with telling the audience, in the introduction, what you are going to present. Follow this by presenting the idea, and finish off the presentation by repeating the main points.
• Do a lot of Practice: Rehearse but do not go for memorizing the presentation. Rehearsals reduce your anxiety and enable you to look confident on the presentation day. Make sure you practice out loud, as it enables you to identify and eliminate errors more efficiently. Do not memorize anything as it will make your presentation look mechanical. This can reduce the degree of audience engagement.
• Take a Workshop: Most medium and large businesses allow their employees to take employee development courses and workshops, as well-trained employees are essential to the success of any company. You can use that opportunity to take a workshop on professional presentation skills such as those offered by Langevin Learning Services , which are useful for all business professionals, from employees to business trainers and managers.

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How to speak up and be heard

Public speaking is an important skill for leaders and business professionals. Whether you’re giving a motivational talk to team members, addressing an audience at a business event or pitching an idea to a client – you need to know how to get your point across and make a good impression.

But if the thought of public speaking fills you with dread, don’t be deterred – some of the most famous storytellers in history were nervous speakers.

“There are only two types of speakers in the world – the nervous and the liar.” - Mark Twain

In addition to being an accomplished author and wit, Twain was one of the best-known public speakers of his day. Lecture tours were a key source of his income and he relied on them to promote his books.

But his famous quote just goes to show that even some of the most renowned speakers don’t find public speaking comes naturally. Like anything, public speaking is a skill that can be learned, and through practice, can be mastered.

Dr Sarel Gronum ,  a teacher of Innovation and Entrepreneurship studies at The University of Queensland (UQ) Business School  says mastering public speaking is key to successful business pitches, enhancing leadership and extending influence.

In addition to over 20 years of international lecturing experience, Sarel is also passionate about empowering entrepreneurs to develop and implement innovative strategies. As an engaging, powerful presenter himself, Sarel shares tips and advice for entrepreneurs and business professionals on how to deliver a presentation that gets results. 

1. Decide on the theme

Be clear about why you are speaking, the subject you will be talking about and the key message you want to convey. Do you want to raise awareness of a problem, gain support for a cause, or motivate people to take action? A good speech should have a consistent theme throughout and a clear key message. 

2. Understand the purpose 

A common mistake many students make when pitching new business ideas, Sarel says, is to start by selling their solution from the onset without explaining the ‘job that their value proposition is doing for specific customers’.

“Effective pitches clearly illustrate a command of the ‘problem space’ before diving into the ‘solution space’, he says.

"It’s important to first uncover needs that are currently not served, underserved or overserved. The problem has to be presented in a personalised narrative, showing the size and severity of the problem you’re addressing.

"Only once the problem is clarified do you provide your solution by focusing on the value it creates for users rather than its features.”   

3. Research the audience

Good public speakers manage to establish a rapport with the audience. To do this, you need to understand who they are. When preparing your presentation, research your audience’s interests and acknowledge them by adding in the relevant material.

It’s also a good idea to adapt your tone and language. Try to reflect your audience and ensure any jokes and anecdotes are relevant and appropriate. For example, you would use a different tone and language whether you’re presenting to professionals or the general public.

4. Add in the content

Once you have the framework, start adding in the words. Use different types of content to add interest – a story, a personal anecdote, a joke or humorous story. You can also add in a few statistics and a quote from a famous person.

Emphasise the key points through repetition and by providing examples. One technique is ‘fact-example-fact’ where you state the fact, give an example of how it works in practice, then repeat the fact using different words.

It’s also important to think of ways to make your speech more interactive to engage the audience. You can do this, for example, by posing a question or asking them to raise their hands.

According to Sarel, “Nothing sells an idea better than confidently presenting validated evidence of actual results or adoption metrics of your solution by real clients. This goes for any presentation; you have to fuel your arguments with facts and actual data, preferably from your own hypotheses tests.

“However, be careful not to turn your hook into a harpoon; never exaggerate, keep facts simple and remember less is more”.

5. practise and review.

Once your speech is complete, practise it over and over again. Read it in front of the mirror, have a friend watch you and give you feedback or perform in front of a video camera while pretending you are speaking to an audience, then play back the video.

You may have to adapt your delivery and rewrite any weak parts of the speech to ensure it delivers maximum impact.

6. Perfect your delivery

Memorise your speech so you need only rely on one or two prompt cards to remind you of the key points or do without them altogether. This makes it easier to speak directly to the audience, which in turn helps them to feel more engaged.

Some speakers recommend dividing the audience into thirds and speaking directly to one person in each. As you move your gaze from one third of the audience to the next, choose a different person each time.

Another tip to help you improve your delivery is to learn to control your breathing, so you are not speaking too fast. Follow Barack Obama’s example and pause after the key phrases to add emphasis and allow them to sink into the audiences’ minds.

7. Fake confidence until you feel it

Preparation and practice will go a long way to helping you feel more confident. However, if you do experience nervous energy on the day of your speech, try to channel in a positive way – this heightened state of readiness can actually improve your performance.

In the lead-up to your speech, use visualisation and picture yourself walking confidently on stage and giving a successful speech. Repeat positive messages to yourself, such as ‘I can do this’.

It can help to pretend you are feeling confident even if you aren’t – by acting calm you will start to feel calmer. Over time as you give more speeches and gain more experience, you will build confidence and become more at ease.

“It usually takes me more than three weeks to prepare a good impromptu speech.” - Mark Twain

Public speaking is not easy and requires a major investment in time and effort to get it right. 

But good public speaking skills can extend your sphere of influence and transform your career. Being able to put your message across in a persuasive way makes all the difference as to whether it is heard.

Are you ready to be heard?

Gain the confidence and skills to perfect your next speech with a short course on advanced presentation skills at uq business school..

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How to Create Slides That Suit Your Superiors: 11 Tips

When you’re pitching ideas or budgets to execs in your organization, you need to deliver slides that fit those particular people just right. This checklist identifies the key considerations.

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I recently interviewed 20 of my customers, all in senior roles at Fortune 100 companies, and asked them their biggest pain point in presenting to higher-ups and even colleagues. What I heard consistently was that it can feel like Goldilocks bouncing from one option to the next, testing to figure out what’s “just right.” Does the audience want deep reports? Sparse slides? Something in between? Like … what?

Teams often come to presentation meetings with vast amounts of backup content just in case an exec wants to take a deep dive on any given point. There’s often a struggle to anticipate every direction attendees might want to go. It’s frustrating, and it’s not efficient.

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There are many ways to build slides. I’m not just talking about crafting them well versus poorly. I’m talking about all of the important decisions regarding how to organize them, how much text to use, when to lean into a chart, the best ways to use bullets and color, and whether to include an appendix with additional information. Before you make your next proposal or request of the executive team, use this list of 11 tips for your next set of slides as a guide.

Four Things You Must Have in Every Exec’s Slides

Before we drill down into the harder aspects, the ones where your executives’ tastes may vary widely, let’s quickly cover four aspects that you can consider the building blocks — the basics you should never proceed without.

Start with an executive summary. Begin the slide deck with a tight executive summary that follows a three-act structure. First, start with stating the current realities. Second, clearly state the problem or opportunity your idea addresses and its potential impact. Third, explain how your recommendation solves the problem or exploits the opportunity and the next steps you’re proposing.

Have a logical organization. The arc of the deck — the package from beginning to end — should make sense. If your audience reads only the headline of every slide, the order should be coherent and make most of the case for you. The content below each slide’s headline must support the statement made in the title. Remove everything that doesn’t support your point; as writers will tell you, you sometimes need to “kill your darlings” when you’re editing.

Begin the slide deck with a tight executive summary that follows a three-act structure.

Make it skimmable. Help your audience to quickly grasp the point without getting bogged down in details. Create a clear visual hierarchy. Guide the reader’s eye through the content: Use bold headings, bullet points, and numbered lists to break down information into digestible pieces. Highlight key takeaways or conclusions in a different color or font size to draw attention to these critical points.

Focus on concise insights. Succinct statements with clear insights are everyone’s jam. Every slide should serve a purpose and contribute directly to the decision-making process. Distill complex information. Don’t use 100 words when 20 words will nail it. If you’re having difficulty trimming, consider using company-approved AI tools to help you take out the fluff.

Five Preferences to Confirm With the Person You Want to Reach

Now we’ll delve into what your particular audience does and does not want. If you haven’t yet, start by asking the person you’re presenting to what they generally prefer. They probably know themselves well but have not been asked to articulate how they like to receive information.

Ask how dense is too dense. Some executives prefer detailed slides with comprehensive data. Others favor a more high-level approach. You’re weighing how to balance informative content with readability, ensuring that slides are not overloaded yet are sufficiently detailed to support decision-making.

Confirm the delivery format and timing. Some execs like information presented to them. Others prefer a pre-read of the material followed by a discussion. I always recommend our tool Slidedocs (I’ve written a free e-book on them), which are visual documents using both words and images. The templates help presenters organize their thoughts into a document for a pre-read or a read-along. They are designed to be skimmable and able to travel through your organization without the help of a presenter.

I’m a huge fan of pre-reads and prefer to use my time in meetings to ask questions and build alignment. If your audience didn’t review your material in advance, ask at the top of the meeting whether they would like you to present it or would prefer to read through it and then discuss it.

Find out how much data visualization they prefer. Charts, graphs, photos, and illustrations often communicate complex data more clearly than words alone. When execs can see what you’re saying, they often can better understand the impact of your idea. Does the exec want to understand exact numbers? Bar charts allow them to move their eyes across a series of specifics. Does the exec want to know the shape of a trend over time? Line charts can show the pattern. (See “Classic Charts Communicate Data Quickly.”) Some prefer charts with annotations that draw attention to what you think is the most important point. Others want to make their own conclusions from the data.

One of my clients, the CEO of a massive commercial real estate company, doesn’t want anything visualized. He prefers numbers, only in a table, and only in two colors — black and red. You might think this is archaic. But the fact that he’s clear to his teams about what he wants takes all the mystery out of how to communicate with him.

When the stakes are high, have a conceptual thinker help with diagrams and concepts. If you don’t have one on your team, and when it’s high stakes, find an internal designer to help you or hire one. You can’t afford to have the baby (your idea) thrown out with the bathwater (terrible slides).

Identify which details need spelling out. How well do the people you’re presenting to know the landscape and function of the company and products you’re talking about? For example, if your engineering team threw a slide into a deck about an issue that requires executive approval, do the execs all speak geek? Or do you need to explain the technology so that they will really understand the ask? Either eliminate internal jargon and acronyms or unpack those bits, especially if your proposal deeply involves expertise outside of the executives’ domain.

Ask whether appendices will be useful. When you’re organizing a presentation, you often troll data, read through complicated reports, and even hire external experts to figure out what’s best for the company. Do your execs want access to that supporting data? You can add a document to the end of the presentation as an appendix to show all of the data and source material. This allows the main content of the slides to remain focused and accessible while still providing comprehensive background information for those who want more.

Two Tips to Improve Your Presentation Skills

Getting materials in place is the biggest step. They will be your best tools for selling your ideas. But there are two extra areas to pay attention to as a presenter: how you handle questions and how you use every experience to improve.

Anticipate questions, and practice your answers. Before you have your meeting, gather a small team to challenge every point you make. Invite colleagues you trust to role-play as “a rapidly inquisitive exec” or “the doubting naysayer exec” so you are prepared to present your idea well. They’re gonna grill you, and practicing will help you remain unruffled when it happens.

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Ask for feedback after the presentation. Establish a feedback loop with those you presented to. Ask what worked well and how you can improve. If attendees don’t have the time, find people who have had their ideas funded and talk to them about what they did that worked. Advice and some perspective will help you nail your performance even better next time.

Empathetically understanding your audience members and how they process information, whether it’s executives or peers, sets up your ideas for success. Clarity creates efficiency. When a presentation fits just right, you’ve given your great thinking the best chance of moving through your organization and having maximum impact.

About the Author

Nancy Duarte is CEO of Duarte Inc. , a communication company in the Silicon Valley. She’s the author of six books, including DataStory: Explain Data and Inspire Action Through Story (Ideapress Publishing, 2019).

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The Importance of Presentation Skills: That You Must Know About

Uncover The Importance of Presentation Skills in this comprehensive blog. Begin with a brief introduction to the art of effective presentations and its wide-reaching significance. Delve into the vital role of presentation skills in both your personal and professional life, understanding how they can shape your success.

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Table of Contents  

1) A brief introduction to Presentation Skills 

2) Importance of Presentation Skills in personal life 

3) Importance of Presentation Skills in professional life 

4) Tips to improve your Presentation Skills 

5) Conclusion 

A brief introduction to Presentation Skills  

Presentation skills can be defined as the ability to deliver information confidently and persuasively to engage and influence the audience. Be it in personal or professional settings; mastering Presentation Skills empowers individuals to convey their ideas with clarity, build confidence, and leave a lasting impression. From public speaking to business pitches, honing these skills can lead to greater success in diverse spheres of life.  You can also refer to various presentation skills interview questions and answer to build you confidence! This blog will also look into the advantages and disadvantages of presentations .It is therefore important to understand the elements of presentations .

Importance of Presentation Skills in personal life  

Effective Presentation skills are not limited to professional settings alone; they play a significant role in personal life as well. Let us now dive deeper into the Importance of Presentation Skills in one’s personal life:    

Expressing ideas clearly   

In day-to-day conversations with family, friends, or acquaintances, having good Presentation skills enables you to articulate your thoughts and ideas clearly. Whether you're discussing plans for the weekend or sharing your opinions on a particular topic, being an effective communicator encourages better understanding and engagement. 

Enhancing social confidence  

Many individuals struggle with social anxiety or nervousness in social gatherings. Mastering Presentation skills helps boost self-confidence, making it easier to navigate social situations with ease. The ability to present yourself confidently and engage others in conversation enhances your social life and opens doors to new relationships. 

Creating memories on special occasions  

There are moments in life that call for public speaking, such as proposing a toast at a wedding, delivering a speech at a family gathering, or giving a Presentation during special events. Having polished Presentation skills enables you to leave a positive and lasting impression on the audience, making these occasions even more memorable. 

Handling challenging conversations  

Life often presents challenging situations that require delicate communication, such as expressing condolences or resolving conflicts. Strong Presentation skills help you convey your feelings and thoughts sensitively, encouraging effective and empathetic communication during difficult times. 

Building stronger relationships  

Being a skilled presenter means being a good listener as well. Active listening is a fundamental aspect of effective Presentations, and when applied in personal relationships, it strengthens bonds and builds trust. Empathising with others and showing genuine interest in their stories and opinions enhances the quality of your relationships. 

Advocating for personal goals  

Whether you're pursuing personal projects or seeking support for a cause you're passionate about, the ability to present your ideas persuasively helps garner support and enthusiasm from others. This can be beneficial in achieving personal goals and making a positive impact on your community. 

Inspiring and motivating others  

In one’s personal life, Presentation skills are not just about delivering formal speeches; they also involve inspiring and motivating others through your actions and words. Whether you're sharing your experiences, mentoring someone, or encouraging loved ones during tough times, your Presentation skills can be a source of inspiration for others. 

Exuding leadership traits  

Effective Presentation skills go hand in hand with leadership qualities. Being able to communicate clearly and influence others' perspectives positions you as a leader within your family, social circles, or community. Leadership in personal life involves guiding and supporting others towards positive outcomes. 

Unlock your full potential as a presenter with our Presentation Skills Training Course. Join now!  

Importance of Presentation Skills in professional life  

Effective Presentation skills are a vital asset for career growth and success in professional life. Let us now explore the importance of Presentation skills for students and workers:  

Impressing employers and clients  

During job interviews or business meetings, a well-delivered Presentation showcases your knowledge, confidence, and ability to communicate ideas effectively. It impresses employers, clients, and potential investors, leaving a positive and memorable impression that can tilt the scales in your favour. 

Advancing in your career  

In the corporate world, promotions and career advancements often involve presenting your achievements, ideas, and future plans to decision-makers. Strong Presentation skills demonstrate your leadership potential and readiness for higher responsibilities, opening doors to new opportunities. 

Effective team collaboration  

As a professional, you often need to present projects, strategies, or updates to your team or colleagues. A compelling Presentation facilitates better understanding and association among team members, leading to more productive and successful projects. 

Persuasive selling techniques  

For sales and marketing professionals, Presentation skills are instrumental in persuading potential customers to choose your products or services. An engaging sales pitch can sway buying decisions, leading to increased revenue and business growth. 

Creating impactful proposals  

In the corporate world, proposals are crucial for securing new partnerships or business deals. A well-structured and compelling Presentation can make your proposal stand out and increase the chances of successful negotiations. 

Gaining and retaining clients  

Whether you are a freelancer, consultant, or business owner, Presentation skills play a key role in winning and retaining clients. A captivating Presentation not only convinces clients of your capabilities but also builds trust and promotes long-term relationships. 

Enhancing public speaking engagements  

Professional life often involves speaking at conferences, seminars, or industry events. Being a confident and engaging speaker allows you to deliver your message effectively, position yourself as an expert, and expand your professional network. 

Influencing stakeholders and decision-makers  

As you climb the corporate ladder, you may find yourself presenting to senior management or board members. Effective Presentations are essential for gaining support for your ideas, projects, or initiatives from key stakeholders. 

Handling meetings and discussions  

In meetings, being able to present your thoughts clearly and concisely contributes to productive discussions and efficient decision-making. It ensures that your ideas are understood and considered by colleagues and superiors. 

Professional development  

Investing time in honing Presentation skills is a form of professional development. As you become a more effective presenter, you become a more valuable asset to your organisation and industry. 

Building a personal brand  

A strong personal brand is vital for professional success. Impressive Presentations contribute to building a positive reputation and positioning yourself as a thought leader or industry expert. 

Career transitions and interviews  

When seeking new opportunities or transitioning to a different industry, Presentation Skills are essential for communicating your transferable skills and showcasing your adaptability to potential employers. 

Take your Presentations to the next level with our Effective Presentation Skills & Techniques Course. Sign up today!  

Tips to improve your Presentation Skills  

Now that you know about the importance of presentation skills in personal and professional life, we will now provide you with tips to Improve Your Presentation Skills .

1) Know your audience: Understand the demographics and interests of your audience to tailor your Presentation accordingly. 

2) Practice regularly: Rehearse your speech multiple times to refine content and delivery. 

3) Seek feedback: Gather feedback from peers or mentors to identify areas for improvement. 

4) Manage nervousness: Use relaxation techniques to overcome nervousness before presenting. 

5) Engage with eye contact: Maintain eye contact with the audience to establish a connection. 

6) Use clear visuals: Utilise impactful visuals to complement your spoken words. 

7) Emphasise key points: Highlight important information to enhance audience retention. 

8) Employ body language: Use confident and purposeful gestures to convey your message. 

9) Handle Q&A confidently: Prepare for potential questions and answer them with clarity. 

10) Add personal stories: Include relevant anecdotes to make your Presentation more relatable.   

All in all, Presentation skills are a valuable asset, impacting both personal and professional realms of life. By mastering these skills, you can become a more effective communicator, a confident professional, and a persuasive influencer. Continuous improvement and adaptation to technological advancements will ensure you stay ahead in this competitive world. 

Want to master the art of impactful Presentations? Explore our Presentation Skills Courses and elevate your communication prowess!  

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Presentation Skills and Techniques

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Presentations skills and public speaking skills are very useful in many aspects of work and life. Effective presentations and public speaking skills are important in business, sales and selling, training, teaching, lecturing, and generally feeling comfortable speaking to a group of people.

Developing the confidence and capability to give good presentations, and to stand up in front of an audience and speak well, are also extremely helpful competencies for self-development and social situations.

Presentation skills and public speaking abilities are not limited to certain special people - anyone can give a good presentation, or perform public speaking to a professional and impressive standard. Like most specialisms, this requires  preparation  and  practice .

The formats and purposes of presentations can be very different, for example: oral (spoken), multimedia (using various media - visuals, audio, etc), PowerPoint presentations, short impromptu presentations, long-planned presentations, educational or training sessions, lectures, and simply giving a talk on a subject to a group on a voluntary basis for pleasure. Even speeches at weddings and eulogies at funerals are types of presentations.

Yet every successful presentation uses broadly the essential techniques and structures explained here.

This article provides:

• A guide to the process of creating effective presentations ,
• Tips and techniques for successfully delivering presentations
• Explanations and methods for reducing presentation fears and stresses  - notably through the use of  preparation  and  control , to build  confidence

Fear of Public Speaking and Presentations

You are not alone if the thought of speaking in public scares you. On the contrary.

Everyone feels fearful of presenting and public speaking to one degree or another.

Giving a presentation is very worrying for many people. Presenting or speaking to an audience regularly tops the list in surveys of people's top fears - more than heights, flying or dying.

Here is a popular saying (which features in many presentations) about giving presentations and public speaking:

" Most people would prefer to be lying in the casket rather than giving the eulogy. "

I first heard a speaker called Michelle Ray use this quote in the early 1990s. The quote is often credited to Jerry Seinfeld, although the basic message is much older. For example (thanks Dr N Ashraf) the ancient Tamil work Thirukkural (also called Tirrukural) includes the following words in its aptly titled chapter,  Fearlessness in an Assembly :

" Many are ready to even die in battle, but few can face an assembly without nerves. " 

Couplet 723, from Thirukkural/Tirrukural, also called the Kural - a seminal guide to life and ethics attributed to the Tamil poet Thiruvalluvar, said to have lived between about 200-10BC.

I am grateful also to R Ersapah for an alternative translation of couplet 723, and below, a more modern literal interpretation:

" Many encountering death in face of foe will hold their ground; who speak undaunted in the council hall are rarely found. "

In more modern language this means:

" Many indeed may (fearlessly) die in the presence of (their) foes; (but) few are those who are fearless in the assembly (of the learned). "

In a French translation, this is:

" Nombreux sont ceux qui peuvent affronter la mort face à leurs ennemis; rares sont ceux qui peuvent sans crainte se tenir devant une assemblée. "

The title of Tirrukural's chapter 73 is: Not to dread the Council (French: Ne pas craindre les assemblees).

Couplet 727 says, amusingly and incisively:

" The learning of him who is diffident before an assembly is like the shining sword of an hermaphrodite in the presence of his foes... " (French: " Les connaissances de celui qui a peur des auditoires sont comme l'epee tranchante que tient l'eunuque en presence de son ennemi... " )

I am informed (thanks again R Ersapah) that all of chapter 73 fits the theme of  public speech  being  one of the greatest challenges many people face in their lives .

This is further evidence that speaking in public is not just a modern fear - this fear has been in humankind for at least 2,000 years.

Incidentally the English translation of Tirrukural comprises various chapters such as: Domestic Virtues, Ascetic Virtue, Royalty, Ministers of State, The Essentials of a State. The English Translations are by Rev Dr G U Pope and Rev W H Drew. The French translation is by a Mauritian author M Sangeelee.

I'm always keen to receive and share old examples of public-speaking-and-fear analogies - if you know any  please send them .

Understanding and Overcoming Fear

The key to managing and controlling anything is first to understand it, especially its causes.

The cause of fear is (a feeling of) insecurity and/or an unfamiliar or uncontrollable threat.

In the context of presentations and public speaking, this is usually due to:

• Lack of  confidence , and/or
• Lack of  control  (or a feeling of not having control) - over the situation, other people (the audience) and our own reactions and feelings
• And (in some cases) possibly a bad memory or experience from our past

The effects of these are heightened according to the  size of the audience , and potentially also the  nature of the audience/situation  - which combine to represent a perceived uncontrollable threat to us at a very basic and instinctive level (which we imagine in the form or critical judgement, embarrassment, humiliation, etc).

This 'audience' aspect is illustrated by the following:

" Most of us would not feel very fearful if required to give a presentation to a class of 30 five-year-old children, but we would feel somewhat more fearful if required to give a presentation to an interview panel of three high court judges. So audience size is not everything - it's the nature of the situation and audience too. "

As such audience size and situation are circumstantial factors which can influence the degree of anxiety, but they are not causal factors in themselves. The causes exist because of the pressure to command, control, impress, etc.

Confidence and Control

The two big causal factors (low  confidence  and  control ) stem typically from:

• Inadequate  preparation/rehearsal , and/or
• Low  experience .

If we have a bad memory which is triggering a fear response, then it is likely that the original situation we recall, which prompts our feelings of anxiety, resulted from one or both of the above factors.

Preparation and rehearsal  are usually very manageable elements. It's a matter of making the effort to prepare and rehearse before the task is upon us. Presentations which do not work well usually do so because they have not been properly prepared and rehearsed.

Experience  can be gained simply by seeking opportunities for public speaking and presenting to people and groups, wherever you feel most comfortable (and then try speaking to groups where you feel less comfortable). Given that humankind and society everywhere are arranged in all sorts of groups - schools and colleges, evening classes, voluntary groups, open-mic nights, debating societies, public meetings, conferences, the local pub, sports and hobby clubs, hospitals, old people's homes, etc, etc - there are countless groups everywhere of people and potential audiences by which you can gain speaking and presenting experience - this is not so difficult to achieve.

So  experience , is actually just another manageable element before the task, although more time and imagination are required than in preparing and rehearsing a particular presentation.

Besides these preparatory points, it's useful to consider that  fear  relates to  stress .

Stress can be managed in various ways.  Understanding stress and stress management methods  can be very helpful in reducing the anxiety we feel before and while giving presentations and public speaking.

Physiology, Chemistry, Stress

Fear of public speaking is strongly related to stress - see the  causes of stress and stress management .

A common physical reaction in people when having to speak in public is a release of adrenaline and cortisol into our systems, which is sometimes likened to drinking several cups of coffee. Even experienced speakers feel their hearts thumping very excitedly indeed.

This sensational reaction to speaking in public is certainly not only felt by novices, and even some of the great professional actors and entertainers suffer from real physical sickness before taking the stage or podium.

So you are not alone. Speaking in public is genuinely scary for most people, including many who outwardly seem very calm.

Our primitive brain shuts down normal functions as the 'fight or flight' impulse takes over - see FEAR under the  acronyms  section (note: there is some adult content among these acronyms for training and presentations).

But don't worry - every person in your audience wants you to succeed. The audience is on your side (if only because they are very pleased that it's you up there in the spotlight speaking and not them).

All you need to do is follow the guidelines contained on this page, and everything will be fine. As the saying goes, don't try to get rid of the butterflies - just get them flying in formation.

Incidentally, the origins of this famous public-speaking/performing butterflies metaphor are typically given as "There is nothing wrong with stomach butterflies! You just have to get them to fly in formation!" - see the attribution information for the  butterflies metaphor  on the inspirational quotes page.

So, how do you calm the butterflies and get them flying in formation?

The answer (where  butterflies  equate to  fear ) is clear and simple in the following maxim:

To  calm the butterflies  you must  be relaxed . To  be relaxed  you must  be confident . To  be confident  you must  be prepared and rehearsed .

Good preparation  is the key to  confidence , which is the key to  being relaxed , and this calms the butterflies,(i.e., overcomes the fear).

Put another way, according to logical ' cause and effect':

Good preparation and rehearsal will reduce your nerves by 75%, and increase the likelihood of avoiding errors to 95%. (Source: Fred Pryor Organisation, a significant provider of seminars and open presentation events.)

And so this is the most important rule for effective presentations and public speaking:

Prepare , which means  plan it , and  practise/rehearse it .

Then you'll be in control, and confident.

Your audience will see this and respond accordingly, which in turn will help build your confidence, and you even start to enjoy yourself too.

And remember that there is a cumulative effect:

Every successful presentation that you create and deliver generates more experience and confidence for you, which makes every future presentation easier and more successful for you, and so it goes, until every last butterfly is calmed.

Tips for Effective Presentations

• Preparation and knowledge (of subject and the presentation itself) are the pre-requisites for a successful presentation, which importantly produce confidence and control, which in turn is important for relaxing the presenter, and the audience.
• As a presenter, remember and apply Eleanor Roosevelt's maxim that " no one can intimidate me without my permission ". When you are a presenter you are in charge. The audience generally accepts this, and you are within your rights to control anyone who does not.
• Remember also that " depth of conviction counts more than the height of logic, and enthusiasm is worth more than knowledge ", (which is apparently attributed to David Peebles, about whom I have no further details - please let me know if you do).  Passion  is therefore a very powerful component in any successful presentation.
• Good presenting is about  entertaining  as well as conveying information. As well, people retain more if they are enjoying themselves and feeling relaxed. So whatever your subject and audience, try to find ways to make the content and delivery enjoyable - even the most serious of occasions, and the driest of subjects, can be lifted to an enjoyable or even an amusing level one way or another with a little research, imagination, and humour.
• Enjoyment and humour are mostly in the preparation. These effects are not easily produced spontaneously. You don't need to be a natural stand-up comedian to inject enjoyment and humour into a presentation or talk. It's the content that enables it, which is very definitely within your control.
• Research and studies generally indicate that in presentations you have between 4 - 7 seconds in which to make a positive impact and good opening impression, so make sure you have a good, strong, solid introduction, and rehearse it until it is 'second nature' to you and an action of  'unconscious competence' .
• Try to build your own credibility in your introduction, and create a safe comfortable environment for your audience,  which you will do quite naturally if you appear to be comfortable yourself .
• Smiling helps a lot. It will relax you and the audience. In addition to giving you a relaxed calm appearance, smiling actually releases helpful 'happy' chemicals into your nervous system, and makes you feel good.
• So does taking a few deep slow breaths to make you feel relaxed - low down from the pit of your stomach - before you take to the stage.
• Avoid starting with a joke unless you are supremely confident - jokes are high-risk things at the best of times, let alone at the start of a presentation. I was sent this excellent and simple idea for a presentation - actually used in a job interview - which will perhaps prompt similar ideas and adaptations for your own situations. At the start of the presentation the letters T, E, A, and M - fridge magnets - were given to members of the audience. At the end of the presentation, the speaker made the point that individually the letters meant little, but together they made a team This powerful use of simple props created a wonderful connection between start and finish, and supported a concept in a memorable and impactful way. (Thanks P Hodgson) N.B. There is a big difference between telling a joke and injecting enjoyment and humour (US spelling, humor) into your talk. Jokes are risky. Enjoyment and humour are safe. A joke requires quite a special skill in its delivery. Joke-telling is something of an art form. Only a few people can do it well without specific training. A joke creates pressure on the audience to laugh at a critical moment. A joke creates tension - that's why it's funny (when it works). This tension equates to an expectation in the listener, which produces a small degree of pleasure when the joke works well, but a very unhelpful awkwardness if the joke is not well-delivered or well-received. A joke also has the potential to offend, and jokes are culturally very sensitive - different people like different jokes. Even experienced comedians can 'die' on stage if their jokes and delivery are at odds with the audience type or mood. On the other hand, enjoyment and humour are much more general, they not dependent on creating tension or the expectation of a punchline. Enjoyment and humour can be injected in very many different ways - for example, a few funny quotes or examples; a bit of audience participation; an amusing prop; an amusing picture or cartoon; or an amusing story (not a joke). Another way to realise the difference between jokes and enjoyment is to consider that you are merely seeking to make people smile and be mildly amused - not to have them belly-laughing in the aisles.
• " Observant delegates among you perhaps will have noticed (refer to the error)... "
• " Welcome everyone. Who among you has noticed my deliberate mistake?... "
• " Welcome everyone. You might have noticed the experimental 'deliberate mistake' icebreaker this morning (refer to the mistake). Could you split into groups of three; analyse the situation, and prepare a two-minute presentation as to how the 'corrective-action loop' might be applied to minimise the chances of this happening again...... No, seriously... "
• Try to start on time even if some of the audience is late. Waiting too long undermines your confidence and the audience's respect for you.
• The average attention span of an average listener is apparently (according to various sources I've seen over the years) between five and ten minutes for any single unbroken subject. Younger 'Playstation' and 'texter' generations will have even less tolerance than this, so structure your content accordingly.
• Any audience will begin to wriggle and feel less comfortable in their seats after about 40 minutes of sitting listening/watching. So presentations which are longer than this time should include a reason for the audience to move a little, or ideally stand up and move about, after about 40 minutes.
• Break up the content so that no single item takes longer than a few minutes, and between each item try to inject something amusing, amazing, remarkable or spicy - a picture, a quote, a bit of audience interaction - anything to break it up and keep people attentive.
• Staying too long (ten minutes or more) on the same subject in the same mode of delivery will send people into a trance-like state, when they are not properly listening, watching or concentrating on the presentation - often called the MEGO state (My Eyes Glaze Over). So break it up, and inject diversions and variety - in terms of content and media (the different ways you can communicate to people or engage their interest). Using a variety of media and movements will maintain maximum interest. Think of it like this - the audience can be stimulated via several senses - not just audio and visual (listening and watching) - consider including content and activity which addresses the other senses too - touch certainly - taste maybe, smell maybe - anything's possible if you use your imagination. The more senses you can stimulate the more your audience will remain attentive and engaged.
• You can stimulate other things in your audience besides the usual 'senses'. You can use content and activities to stimulate feelings, emotions, memories, and even physical movement. Simply asking the audience to stand up, snap their fingers, or blink their eyes (assuming you give them a good reason for doing so) immediately stimulates physical awareness and involvement. Passing several props or samples around is also a great way to stimulate physical activity and involvement.
• Quotes are a wonderful and easy way to stimulate emotions and feelings, and of course, quotes can be used to illustrate and emphasise just about any point or concept you can imagine. Research and collect good quotations and include them in your notes. Memorise one or two if you can because this makes the delivery seem more powerful. See the  funny quotations  and  inspirational quotes  webpages for ideas and examples. Always credit the source of quotes you use. Interestingly, Bobby Kennedy once famously failed to credit George Bernard Shaw when he said that " Some men see things as they are and ask 'why?'; I dare to dream of things that never were and ask 'why not?'. ".
• Failing to attribute a quote undermines a speaker's integrity and professionalism. Conversely, giving credit to someone else is rightly seen as a positive and dignified behaviour. Having quotes and other devices is important to give your presentation depth and texture, as well as keep your audience interested... " If the only tool in your toolbox is a hammer you'll treat everything as a nail. " (Abraham Maslow)
• So don't just speak at people. Give them a variety of content, and different methods of delivery - and activities too if possible.
• Be daring and bold and have fun. Use props and pass them around if you can. The more senses you can stimulate the more fun your audience will have and the more they'll remember.
• Some trainers of public speaking warn that passing props around can cause a loss of control or chaos. This is true, and I argue that it's good. It's far better to keep people active and engaged, even if it all needs a little additional control. Better to have an audience slightly chaotic than bored to death.
• Planned chaos is actually a wonderful way to keep people involved and enjoying themselves. Clap your hands a couple of times and say calmly "Okay now - let's crack on," or something similarly confident and unphased, and you will be back in control, with the audience refreshed for another 5-10 minutes.
• Create analogies and themes, and use props to illustrate and reinforce them. For example, a bag of fresh lemons works well: they look great, they smell great, they feel great, and they're cheap, so you can give out loads and not ask for them back - all you have to do is think of an excuse to use them!
• Questions and 'hands-up' feedback
• Pictures, cartoons and video-clips
• Video-clips  and sound-clips
• Surveys and statistics
• Straw polls (a series of hands-up votes/reactions which you record and then announce results)
• Inviting a volunteer to take the stage with you (for a carefully planned reason)
• Audience participation exercises
• Asking the audience to do something physical (clapping, deep breathing, blinking, finger-snapping, shouting, and other more inventive ideas)
• Asking the audience to engage with each other (for example introductions to person in next chair)
• Funny quotations  (be careful not to offend anyone)
• Inspirational quotations
• Props, samples, physical objects (see the  visual aids ideas page )
• Examples and case-study references
• Fables  and analogies
• Prizes, awards and recognising people/achievements
• Book recommendations
• Fascinating facts (research is easy these days about virtually any subject)
• Statistics (which dramatically improve audience 'buy-in' if you're trying to persuade)
• Games and exercises and icebreakers
• Body language , and the changing tone and pitch of your voice.
• For long presentations of more than an hour or two, such as training sessions, aim to have a 'rest' break every 45-60 minutes for people to get up and stretch their legs, otherwise, you'll be losing their attention regardless of the amount of variety and diversion 'spice' you include.
• Take the pressure off yourself by not speaking all the time. Get the audience doing things, and make use of all the communications senses available.
• Interestingly the use of visual aids generally heightens retention of the spoken word - by 70% or more. The figure is demonstrably and substantially more than 70% for certain things, for example: try memorising a person's face from purely a verbal description, compared with actually seeing the face. A verbal or written description is only fractionally as memorable as actually seeing anything which has more than a basic level of complexity.

Edgar Dale's Cone of Experience

• Heard and Seen 50%
• Said and Done 90%
• So use visual aids a lot in your presentations.  Your voice is not the only or main tool at your disposal. Get visuals working fully for you, and your presentations will be more engaging, and a lot easier for you to deliver and enjoy.

Tips for Using Visual Aids

• For printed visual aids with several paragraphs of text, use serif fonts (a font is a typeface) for quicker readability.
• For computer and LCD projectors use sans serif fonts, especially if the point size (letter size) is quite small.
• Arial is a sans serif font. Times is a serif font. (A serif font has the extra little cross-lines at the ends of the strokes of the letters. Interestingly, serif fonts originated in the days of engraving, before printing, when the engraver needed a neat exit from each letter.)
• Extensive sections of text can be read more quickly in a serif font because the words have a horizontal flow, but serif fonts have a more old-fashioned traditional appearance than sans serif, and so stylistically can seem old-fashioned, which does not fit certain presentations.
• If you need to comply with a company/corporate typeface (font/letter design) you'll maybe have no choice of lettering style. If you are creating and delivering the presentation for a company or organization of any sort then ask if there is a recommended/compulsory 'house' typeface, and if so, then use it, along with corporate colour/colour schemes and branding. Marketing departments usually keep this information.
• Generally, try to use no more than two different typefaces (fonts) and no more than two size/bold/italic variants, or the text presentation becomes confused and very distracting to read quickly and easily.
• Whatever - try to select fonts and point sizes that are the best fit for your medium and purpose.
• If in doubt simply pick a well-readable serif font and use it big and bold about 20-30pt for headings, and 14 - 16 point size for the body text.
• See the  marketing and advertising  section for lots of tips and secrets about presenting written/typed/electronic/printed words.
• See also the writing tips on this website for good general guidance and tips about writing effectively, so that your audience can read, understand, and absorb what you want to communicate to them.
•  Your own written cue/prompt cards and notes  - Create your own prompts and notes to suit your purpose and situation. Cue cards are usually very effective aids, but make sure to  number them  and  tie them together, in order . In the pressure of a presentation, it is very easy to accidentally shuffle or drop your cue cards, which is then a serious nuisance and distraction for any presenter. A single  ' at-a-glance timetable sheet  is a useful aid for any presenter, especially for presentations longer than half an hour, where keeping track is more challenging. A timetable on one sheet is also useful to monitor your timing and pace.

Preparation and Creating Your Presentation

This is a sequential step-by-step process - a list of the main action points - for creating and preparing a successful and effective presentation - large or small. The process includes preparing, creating, checking, rehearsing, refining and finalising the presentation.

• Think about your audience, your aims, their expectations, the surroundings, the facilities available, and what type of presentation you are going to give (lecture style, informative, participative, etc).
• What are your aims? To inform, inspire and entertain, maybe to demonstrate and prove, and maybe to persuade.
• How do you want the audience to react?
• Thinking about these things will help you ensure that your presentation is going to achieve its purpose.
• Clearly identify your subject and your purpose to yourself, and then let the creative process take over for a while to gather all the possible ideas for the subject matter and how you could present it.
• Think about interesting ways to convey and illustrate and bring your points to life, so that your presentation is full of interesting things (think of these as 'spices') to stimulate as many senses as possible. A presentation is not restricted to spoken and visual words - you can use physical samples and props, sound and video, body movement, audience participation, games and questions, statistics, amazing facts, quotes, and lots more ideas to support your points and keep the audience engaged.
• Use  brainstorming  and 'mind-mapping' methods (mind-mapping is sketching out ideas in extensions, like the branches of a tree, from a central idea or aim). Both processes involve freely putting random ideas and connections on a piece of paper - the bigger the sheet the better - using different coloured pens will help too.
• Don't try to write the presentation in detail until you have decided on the content you need and created a rough structure from your random collected ideas and material. See the  brainstorming  process - it's very helpful and relevant for creating and writing presentations.
• When you have all your ideas on paper, organise them into subject categories. Three categories often work best. Does it flow? Is there a logical sequence that people will follow, and which makes you feel comfortable?
• Use the  'rule of three'  to structure the presentation where possible, because sets of three have a natural balance and flow. A simple approach is to have three main sections. Each section has three sub-sections. Each of these can have three sub-sections, and so on. A 30-minute presentation is unlikely to need more than three sections, with three sub-sections each. A three-day training course presentation need to have no more than four levels of three, giving 81 sub-sections in all. Simple!
• Presentations almost always take longer to deliver than you imagine.
• When you have a rough draft of your presentation you should practise it, as if you were actually in front of an audience, and check the timings.  If your timings are not right - (usually you will have too much material) - then you can now adjust the amount of content, and avoid unnecessarily refining sections that need to be cut out. Or if you are short of content, you can expand the presentation material accordingly, or take longer to explain the content you already have.
• You must create a  strong introduction  and a  strong close .
• You must  tell people what you're going to speak about  and the  purpose or aim of your presentation .
• And if you finish with a stirring quotation or a stunning statistic, you must, before this,  summarise what you have spoken about  and if appropriate,  demand action from your audience , even if it is to go away and think about what you have said.
• Essentially the structure of all good presentations is to:  " Tell'em what you're gonna tell'em. Tell'em. Then tell'em what you told'em. "  (Thanks N Toptani for suggesting that this famous quote about public speaking originated by George Bernard Shaw)
• When you have structured your presentation, it will have an opening, a middle with headed sections of subject matter, and a close, with an opportunity for questions, if relevant. This is still a somewhat flat 'single-dimensional' script.  Practice it in its rough form , which is effectively a 'read-through' rather than a fully formed presentation with all aids and equipment.
• Next, you bring it to life as a fully formed presentation - give it space and life and physicality and character - by blending in your presentation methods, aids, props, and devices, as appropriate. This entails the equipment and materials you use, case studies, examples, quotations, analogies, questions and answers, individual and syndicate exercises, interesting statistics, samples, visual and physical aids, and any other presentation aid you think will work.  This stage often requires more time than you imagine if you have to source props and materials.
• Practice your presentation in rough  full form  with all your aids and devices. Review and record the timings. They will be different compared to earlier simple read-throughs. Amend and refine the presentation accordingly. Practising at this stage is essential to build your competence and confidence - especially in handling and managing the aids and devices you plan to use - and also to rehearse the pace and timings. You'll probably be amazed at this stage to realise how much longer the presentation takes to deliver than you imagined when you were simply reading on your cards or notes.
• If your presentation entails audio-visual (AV) support and equipment provision by specialist providers then ensure you control the environment and these services. If there are audio-visual aspects happening that you don't understand then seek clarification. You must understand, manage and control these services - do not assume that providers know what you need - tell the providers what you want, and ask what you need to know.
• Ask an honest and tactful friend to listen and watch you practice. Ask for his/her comments about how you can improve, especially your body language and movement, your pace and voice, and whether everything you present and say can be easily understood. If your test-listener can't make at least half a dozen constructive suggestions then ask someone else to watch and listen and give you feedback.
• Refine your presentation, taking account of the feedback you receive, and your own judgement. Test the presentation again if there are major changes, and repeat this cycle of refinement and testing until you are satisfied.
• Produce the presentation materials and organise the equipment, and ensure you are comfortable with your method of reading from notes, cards etc.
• Practice your presentation in its refined full form. Amend and refine as necessary, and if possible have a final rehearsal in the real setting, especially if the venue/situation is strange to you.
• Take nothing for granted. Don't guess or make assumptions about anything that could influence your success. Check and double-check, and plan contingencies for anything that might go wrong.
• Plan and control the layout of the room as much as you are able. If you are a speaker at someone else's event you'll not have complete control over this, but if it's your event then take care to position yourself, your equipment and your audience and the seating plan so that it suits you and the situation. For instance, don't lay out a room theatre-style if you want people to participate in teams; use a cabaret layout instead. Use a boardroom layout (everyone around a big long table) if you want a cooperative debating approach for a group of up to 10-12 people. Consider splitting people into sub-groups if the total group size is more than 10-12 people. (See guidance on managing group sizes in the team building section.)
• Make sure, when the room/venue is prepared, that (before delegates arrive) everyone will be able to see you, and all of the visual displays (screen, whiteboard, etc).
• Make sure you understand, and if appropriate control and convey, the domestic arrangements (fire drill, catering, smoking, messages, coffee and lunch breaks etc). If you are running/starting the event, then this is your responsibility. It is also good to remind people of these arrangements when restarting after a lunch break. To build these aspects into your presentation and timings if they are required.

Delivering Presentations Successfully

• The day before your presentation  see again the notes about calming your butterflies - i.e., be prepared and rehearsed, be  confident , calm your butterflies, and overcome any fears you have.
• In the half-hour before your presentation: Relax.  If you are not relaxed then try to find a way to become so. Think about breathing slowly and deeply. Think about calming relaxing things. Smile. If despite all your preparations you remain scared, a good way to overcome your fear is just to do it. Paraphrasing the great philosopher Friedrich Nietzsche.. " What doesn't kill you makes you stronger. " Remember you are not alone among presenters in having these feelings, and the audience is on your side. Remember also, the initial impact is made and audience's mood towards you is established in the first 4-7 seconds. So go for it.
• Start with your solid practised opening, and  smile .  Enjoy it.  Or look like you are enjoying it.
• Be firm, be confident and be in control; the stage is yours, and the audience is on your side.
• Introduce yourself and tell them what you're going to tell them. Tell them why you are telling them it; why it's important, and why it's you that's telling them.
• Tell the audience how long your presentation will last, and explain when in the presentation the audience is able to ask questions.
• It is generally easier to deliver and manage a presentation if you tell the audience to ask their questions at the end. For a more participative and involving presentation you can allow questions at any time, but ensure you keep firm control of your timings, and the audience.
• If your audience is more than about 30-40 people then it can become difficult to take questions during the presentation, so for large groups, and certainly, groups exceeding 100 people it's generally best to take questions at the end of the presentation.
• By the time you've done this introduction, you've established your authority, created respect and credibility, and overcome the worst of your nerves. You are probably enjoying it. If you're just giving a short presentation then by the time you've done all this you've completed a quarter of it!
• Be aware of your own  body language  and remember what advice you got from your friend on your practice run. You are the most powerful visual aid of all, so use your body movement and position well. Don't stand in front of the screen when the projector is on.
• If people talk amongst themselves just stop and look at them. Say nothing, just look. You will be amazed at the effect, and how quickly your authority increases. This silent tactic usually works with a chaotic audience too.
• If you really need to change things during the presentation then change them, and explain to the audience why you are doing it if that helps you and them.
• If you want a respite or some thinking time, asking the audience a question or involving them in an exercise takes the pressure off you, and gives you a bit of breathing space.
• Pausing is fine. A pause tends to seem like an age when you're up there presenting, but actually, the audience won't notice a pause, and will not think a pause is a mistake unless you draw attention to it. An occasional pause is perfectly fine, and very reasonably helps you to concentrate on what you're going to say next.
• Keep control. No one will question your authority when you have control, so don't give it up.
• If you don't know the answer to a question then say so and deal with it later. You have the right to defer questions until the end (on the grounds that you may well be covering it in the presentation later anyway, or just simply because you say so).
• Close positively and firmly, thank the audience, and accept plaudits graciously.

Creating presentations: Step-by-Step

This is the basic sequence of actions for creating and preparing a presentation up to the point of actually delivering the presentation to an audience:

• Define purpose
• Gather content and presentation ideas
• Structure the subject matter (sections, headings, order)
• Develop how to present it (style, elements, props, equipment)
• Prepare presentation (wording, design, materials, equipment)
• Practise and rehearsals (get feedback, refinement)
• Plan venue, control the environment
• 'Dress rehearsal' if warranted
• Relax and prepare yourself - confidence and control

And in a little more detail..

Prepare the Presentation

• What's the purpose?
• What outcomes and reactions are you seeking?

Consider the more detailed nature of:

• Subject and content, audience needs, type of presentation, equipment and venue.
• Create and gather ideas - brainstorm, mind-map, initially random, be innovative and daring.
• Materials, media, exercises, case studies, statistics, props, quotations, analogies, and participation.
• Anticipate questions, know your subject and reference points
• Decide your notes system - cue cards, sheet notes.

Create and Design the Presentation

• Plan the structure - sections, order, headings, intro/middle/close.
• Tell'em what you're gonna tell'em, tell'em, tell'em what you told'em.
• Use the ' rule of three'
• Points of interest ('spice') and activities - early impact - create a credible impression.
• Consider audience attention span and audience profile to get the language and tone right
• Build the presentation, prepare equipment, prepare materials and props, and create your prompts or notes.
• Dry-run practise timings, fall-backs/contingencies.
• Practise full presentation ('dress rehearsal'), get feedback, refine, practise and practise. Practice gives you control. Control gives you confidence. Confidence and control overcome fear.

Deliver your Presentation

• If necessary revisit your notes about how to relax. Stress can be managed, and to a small degree, it is part of the presentation experience. Butterflies are exciting and beautiful, even if they are not in perfect formation.
• You have prepared and practised, so your presentation will succeed and be enjoyable.
• The audience is on your side.
• Use a solid well-rehearsed opening, to make an immediate friendly impact.
• " Tell'em what you're gonna tell'em, tell'em, then tell'em what you told'em. "
• Use confident body language, control, firmness, and confidence, speak your audience's language, and accentuate the positive (be positive and upbeat).
• Pause when you need to and don't apologise for it - pausing is perfectly okay.
• Use audience participation where possible, be clear, calm, close powerfully and simply and gratefully, and have fun!

Related Materials

• BODY LANGUAGE THEORY, GUIDE, DE-CODER
• CLEAN LANGUAGE - DAVID GROVE QUESTIONING METHOD
• MEHRABIAN'S COMMUNICATION THEORY - VERBAL, NON-VERBAL, BODY LANGUAGE
• NEURO-LINGUISTIC PROGRAMMING (NLP)
• TEAM BRIEFING PROCESS
• TRANSACTIONAL ANALYSIS - ERIC BERNE - EARLY THEORY
• TRANSACTIONAL ANALYSIS - ERIC BERNE - RECENT THEORY
• TREE SWING CARTOONS (NEW VERSIONS)