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Best Website Review Examples of 2024 | 22+ Examples

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My name is Ralph de Groot . I'm the founder and author at My Codeless Website. Wake me up for a great web design. I love writing about website examples , too! 

P.S.: I always follow our editorial policy when writing my articles, to make sure they are really helpful and useful for you.

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1. Trustpilot

URL: https://www.trustpilot.com/

Trustpilot’s website keeps it simple and user-friendly, sporting a clean white background, blue accents, and easy-to-follow navigation. The homepage shines a spotlight on customer reviews, and the layout is neatly organized, providing smooth access to search, categories, and business profiles. In essence, it prioritizes transparency and trust with a straightforward yet powerful interface.

What you can learn from this great website design

• Reliable reviews from people
• Easy navigation
• Clean and sleek web design

Click the blue & white buttons to get started, or find a web designer 🚀

2. TripAdvisor

URL: https://www.tripadvisor.com/

TripAdvisor’s vibrant site features a clean design in white with green and orange accents. It emphasizes user reviews, creating a community feel. The straightforward layout showcases travel destinations, hotels, and restaurants, providing an intuitive and interactive experience for travelers seeking recommendations.

• Lots of white spaces 
• Trusted website especially for travelers 
• Clean and neat web design

URL: https://www.yelp.com/

Yelp’s website blends red and white tones, spotlighting user-generated reviews. The homepage highlights local businesses, events, and trends. Clear navigation facilitates easy exploration of diverse categories for business reviews. With a clean layout, user engagement thrives through photos and comments, creating a vibrant platform for discovering and sharing local experiences.

• Calm color scheme
• Visually pleasing elements
• Easy menu navigation

4. Consumer Affairs

URL: https://www.consumeraffairs.com/

ConsumerAffairs’ site boasts a clean and simple design with a white background and blue accents. The homepage highlights consumer reviews, top-rated products, and popular categories. Clear navigation directs users to specific industries and brands, prioritizing transparency and trust. It serves as a platform for consumers to share and access information on various products and services.

• Great website for reviews
• Simple color palette
• Neat and sleek web design

5. FourSquare

URL: https://foursquare.com/

Foursquare’s website rocks a modern design, predominantly white with stylish orange accents. The homepage flaunts personalized recommendations, trending spots, and popular check-ins. Its layout invites exploration across categories like food, nightlife, and shopping. Emphasizing location-based experiences, Foursquare’s user-friendly design encourages discovering new places and activities tailored to individual preferences.

• Easy navigation of the website
• Calm color palette
• User-friendly web design

6. TrustRadius

URL: https://www.trustradius.com/

TrustRadius flaunts a sleek website design, employing a clean white backdrop with stylish blue accents. The homepage showcases trending software categories, customer reviews, and trusted vendors. With intuitive navigation, users can explore products by industry and delve into in-depth reviews. Prioritizing authenticity, the design empowers businesses with genuine user insights, aiding informed decisions about diverse software solutions.

• Adorable graphic visuals
• Creative logo design
• Well-researched reviews

7. Capterra

URL: https://www.capterra.com/

Capterra’s website boasts a clean layout, mainly white with refreshing green accents. The homepage prominently features software categories, user reviews, and top-rated tools. Clear navigation simplifies exploration based on business needs. The design is geared toward helping users efficiently find and compare software solutions, with a strong emphasis on user reviews to inform decision-making across various industries.

What you can learn from this great website design 

• Playful logo design
• Minimalist aesthetic design 
• Great use of white spaces

URL: https://www.g2.com/

G2’s website features a sleek design with a dark background, white, and orange accents. The homepage highlights trending products and software categories, encouraging interactive exploration. It prioritizes dynamic, data-driven insights, offering a visually appealing platform for businesses to make informed decisions based on real-time user reviews and ratings.

• Unique color palette
• Great use of white space
• Easy web navigation

9. GoodFirms

URL: https://www.goodfirms.co/

GoodFirms’ website rocks a professional, clean design with a white background and green accents. The homepage showcases top categories, featured companies, and client reviews. Its organized layout simplifies navigation through service categories, providing detailed business profiles. Focused on client feedback and transparency, GoodFirms helps users find reliable service providers across diverse industries.

• Real and trusted reviews from people
• Simple and clean web design
• Well-polished layout

URL: https://www.manta.com/

Manta’s website keeps it simple with a straightforward design in white and orange. The homepage focuses on business information, facilitating company and service searches. Clear navigation guides users to categories, industries, and company profiles. Manta’s business-centric design serves as a platform for companies to showcase details, enabling users to discover and connect with businesses based on their specific needs.

• Adorable color scheme
• Trustworthy website
• Remarkable web layout

11. ChoiceHotels

URL: https://www.choicehotels.com/

Choice Hotels’ website presents a user-friendly design in blue and white. The homepage offers easy navigation for hotel bookings, exploring destinations, and managing reservations. Prioritizing a seamless booking experience, the layout includes search filters and loyalty program details. Choice Hotels’ design aims to provide a straightforward platform, ensuring travelers can find and reserve accommodations with convenience and efficiency.

• Real and genuine reviews

12. Steve & Kate’s Camp

URL: https://steveandkatescamp.com/

Steve & Kate’s Camp website is bursting with playful vibes, featuring vibrant colors and engaging visuals. The homepage spotlights camp activities and locations. Intuitive navigation makes it easy for parents to explore program details and register their children. Designed with a child-friendly atmosphere, it emphasizes creativity and offers a hassle-free approach for parents seeking an enjoyable summer camp experience.

• Simple color scheme
• Engaging and playful elements 
• Well-managed website

13. Shopify

URL: https://www.shopify.com/

Shopify’s website boasts a clean, professional design in white with subtle gray accents. The homepage highlights e-commerce solutions, emphasizing user-friendliness and customization. Clear navigation guides users through features, pricing, and success stories. Shopify’s design underscores its user-friendly platform, offering a visually appealing and informative experience for businesses seeking to establish and manage online stores.

• Lots of white spaces
• Lots of reviews to choose from

14. mHelpDesk

URL: https://www.mhelpdesk.com/

mHelpDesk’s website design is practical and professional, featuring a mostly white background with blue accents. The homepage emphasizes field service management solutions, highlighting features and benefits. Clear navigation guides users to explore industries, pricing, and customer success stories. The design underscores efficiency and organization, catering to businesses in need of comprehensive tools for seamless field service management.

• Large text for emphasis
• Video reviews for more details
• Unique web design

15. Top Ten Reviews

URL: https://www.toptenreviews.com/

Top Ten Reviews’ website boasts a straightforward design, incorporating a white background with blue accents. The homepage prominently displays top-rated products and reviews across various categories. Intuitive navigation facilitates easy exploration and comparison of products. The design focuses on delivering comprehensive and reliable reviews, aiding users in making informed decisions across a broad spectrum of consumer products and services.

• Clean and neat layout
• Straightforward and elegant design 

16. Marqeta

URL: https://www.marqeta.com/

Marqeta’s website impresses with a modern and professional design, featuring a clean white background complemented by vibrant blue accents. The homepage spotlights the company’s payment solutions and innovative technology. Clear navigation seamlessly guides users through product details, resources, and company information. Marqeta’s design signifies a commitment to cutting-edge financial technology, portraying reliability and innovation in the digital payments landscape.

• Great visual image
• Simple web layout

URL: https://www.choice.com.au/

Choice’s website blends a clean, informative design in white with blue accents. The homepage spotlights consumer advocacy, product reviews, and research articles. Clear navigation allows users to explore categories and stay updated on the latest consumer news. The design reflects Choice’s dedication to unbiased information, empowering Australian consumers to make informed decisions about products and services.

• Great advocacy and platform
• Informative website

18. Amazon Seller Central

URL: https://sell.amazon.com/sell

Amazon Seller Central’s website is utilitarian, with a white background and blue-orange accents. The homepage serves as a hub for sellers, enabling account management, product listing, and performance analysis. Designed for easy navigation, it offers tools for inventory management and business reports. Prioritizing functionality, it provides sellers with a comprehensive platform to efficiently operate and grow their businesses on Amazon.

• Neat and well-known business brand
• Professional-looking
• Cool color scheme – easy on the eyes

19. Glassdoor 

URL: https://www.glassdoor.com/

Glassdoor’s website features a professional design with a white background and green accents. The homepage spotlights job search functionality, company reviews, and salary insights. Intuitive navigation allows users to explore job listings and research employers. Focused on transparency, Glassdoor’s design empowers users to make informed career decisions by providing insights into company culture, salaries, and reviews.

• Trustworthy reviews
• Organized layout

20. Facebook 

URL: https://www.facebook.com/

Facebook’s website, known for its blue theme and clean layout, presents a homepage with the iconic news feed, friend updates, and interactive features. Intuitive navigation enables exploration of groups, pages, and personalized content. Prioritizing social connections, engagement, and multimedia sharing, Facebook’s design crafts a dynamic and user-friendly platform for communication and networking.

• Engaging layout
• Well-known website for communication
• Easy on the eyes color scheme

These are my favourites.

BONUS: Elegant Themes

URL: https://elegantthemes.com/

Although this one officially shouldn't be in this list - I couldn't keep this one from you. Elegant themes has amazing website themes and leads by example. Their own homepage looks stunning .

What you can learn from this great  website

• Playful design
• Clear call to actions
• Great user experience

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About the author

My name is Ralph de Groot. I love excellent web design. In fact, you can wake me up at night if you find an inspiring website. Besides writing on My Codeless Website I also love to read and travel.

PS: If you decide to purchase a tool I recommend, I get a small commission at no extra cost to you.

What makes a good website review design?

A great website review design should have a clean design, be easy to navigate and include a lot of social proof. Have a look at this page for great example websites.

How to create a website review design?

• Analyze the best examples on this page
• Make notes of what you like – and what you don’t like
• Design your own site with this a drag & drop website builder 
• Publish your website with our recommended hosting platform .

How much does a website review design cost?

A web designer will charge anywhere between $500 and $800 for a decent website. However, this article will teach you to do it yourself for less than $100.

What information is needed on a website review?

Your website will need at least the following: honest opinion, and rating. To create trust with your visitor, it’s important to show lots of pictures of your brand.

• JavaScript Development
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• E-Learning Software Development
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• Motion Design
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• Full-Cycle Product Development
• Design Outstaffing

Are you looking for the best possible website design review and excellent website inspiration for the profession? If you do, you shouldn’t be lacking…

15 Best Review Website Design Examples for 2023

Are you looking for the best possible website design review and excellent website inspiration for the profession? If you do, you shouldn’t be lacking these spectacular Review websites that will assist you construct your online appearance with style and development. Discover which features we want to reproduce in your project and outshine various other brand names.

Creative Review Website Examples

The importance of our climate is being highlighted by various sources with increasingly regularity, and both businesses and consumers are becoming ever more aware of their own impact on the world around us. As such, being clear on how your product provides environmental benefits, or at least isn’t as damaging to the environment as the alternatives, is something that people are looking for as well as something that can help your business succeed. 

choicehotels.com

The extended stay hotels website review sample in this collection provides a warm atmosphere, helpful staff, roomy lodgings with kitchens in them, free WiFi, on-site laundry, and twice-weekly housekeeping so you can enjoy all the comforts of home. It may store information on more than 30,000 hotels around the world. With the help of this site as one of the alternative online platforms through which you can reserve a hotel or apartment, tourists make more than 30 thousand trips every day. Youth hotels in which travelers stay, who prefer to spend their holidays as economically as possible. The cheapest hostel rooms tend to be large rooms with rows of double beds and bedside tables with locks (coded or miniature padlocks) all this can be found here.

trustpilot.com

Many of you have come across review sites, but not everyone fully understands how they work and what they are for. Here, we will explain why review sites are especially good for traffic, what are their advantages and disadvantages, and how to create such a site and website design review. Through honest reviews about purchasing and customer service experiences, Trustpilot is an online community that links companies and customers. Since the beginning of Trustpilot in 2007, they have always aimed to assist others.

testfreaks.com

With their help, you can create push notifications and proactive emails. Use SMS and in-app messaging, post-purchase emails asking for feedback, or both. To create the best product review platform in the world, TestFreaks was actually established. They’ve dedicated the last decade to helping brands and merchants. The essence of comparison websites is to lure users with reviews on sites, comparing prices and their services, considering the pros and cons, and compiling lists of top platforms. with this resource you can collect this user generated data in no time.

 foursquare.com

Foursquare is a technology business and data cloud platform with American roots. It is a free application that allows you to spend time productively, wherever you are. Foursquare is often used to save visited places and share them with friends. Several commercial and consumer products, like the Foursquare City Guide and Foursquare Swarm apps, are built on the company’s location technology. Foursquare Labs Inc. created a smartphone app for local search and discovery called Foursquare City Guide. Based on users’ prior browsing history and check-in history, the app recommends tailored destinations to visit close to their present location.

which.co.uk

This one is a brand name used in the UK that encourages consumers to make conscious decisions when buying items and services by testing things. Here you will find the reference books that include systematized information about the composition and content of individual  complexes of documents, supplemented by their source analysis on a variety of brands an dtehir products.It reviews goods and services on your behalf so that you can choose the best ones for your requirements.

consumerreports.org

A consumer report is a piece of information that is anticipated to be utilized or gathered in full or in part for the purpose of determining a consumer’s eligibility for credit or insurance used largely for personal, family, or employment purposes. What should be in a product description? It should clearly explain what the product is for. Show how and when it can be used. Highlight the benefits. Provide the necessary information to the target audience. Thus, CR was founded as an independent, nonprofit organization to combat false information in the marketplace and enhance consumer safeguards.

tripadvisor.com

This is a platform that brings together the reviews of millions of travelers about places and objects. With Tripadvisor, you can organize your best trip, from planning, booking, and ending with the trip itself.  Another ravel site that gives its users the opportunity to plan a trip to any country in the world. The site’s services are free for users who create most of the content, and the site is supported by ads. With its flagship Tripadvisor brand, Tripadvisor’s travel research platform compiles member evaluations and opinions about locations, housing options (such as hotels, B&Bs, specialty lodging, and vacation rentals), dining establishments, and activities around the globe.

Yelp is a website for searching the local market for services, such as restaurants or hairdressers, with the ability to add and view ratings and reviews of these services. It offers consumers a one-stop local platform where they can discover, interact with, and transact with local companies of all sizes by making it simple to get a quote, sign up for a waitlist or make a reservation, as well as make an appointment or purchase.

review.firstround.com

First Round, therefore, has a very diverse and rich functionality. Using this service, you can conduct an analysis of competitors’ projects in search and context and get a chance to develop an entirely new type of online publication designed for technology entrepreneurs where they can learn how to construct their businesses. They think there is strong, untapped knowledge that can change the way people create technology and start businesses. So, they’ve made an excessive portal with lots of useful data for startups and more.

Podium is an Interaction Management TM Platform used to manage online reviews, speed up messaging conversations with customers, and track sentiment from those interactions. Almost 45,000 people use the business’ services in the healthcare, home, retail, auto, professional, and hospitality industries. Review is a great way to find discrepancies, potential mistakes and misconceptions, and other issues that the author overlooked. Reviews improve the quality of the writing in general, but it is also a great way to share knowledge and information.

A certified Google Review Partner is REVIEWS.io. Reviews of businesses and goods can appear in ads, rich snippets, Google Shopping, and Google Seller Ratings. Verified consumers are invited to leave reviews via automated email and SMS invitations. Millions of customers all across the world trust REVIEWS.io as the source of true reviews. They are objective, independent, and truthful. A critique of a product or service written by a customer who has used it or bought it is a good way to find the truth.

mirrorreview.com

A media company called Mirror Review publishes articles about businesspeople all over the world! Everyone is interested in learning about the journey of a successful person or business. After evaluating the overall picture, the reviewer looks for gross errors, makes an overview of the CEO functions, and determines the effectiveness of individual success. If there are other implementation options known, they will improve the processes, trying to implement them into work. The most excellent business magazine is Mirror Review sample website review, which features CEO profiles of top business figures and fascinating business tales.

capterra.com

A free online marketplace vendor called Capterra, Inc. acts as a middleman between customers and technology suppliers in the software sector. The organization offers user reviews and research to help customers choose the best software for their needs. Capterra is a website that pays consumers to write product reviews after using the product. Users must discuss the positives and negatives of the products they choose to evaluate. From personal experience, the review website is very legitimate and free. You don’t need practical knowledge and possession of the full technological stack to leave your feedback. Possession of the stacks and the company efficiencies are reviewed by average users too.

reviewboost.com

Businesses can use ReviewBoost’s service to gather and share online customer reviews of their goods and services. You may automatically use Reviewboost to generate social media material based on your reviews and ratings. An all-encompassing platform that will improve your online presence, make you more discoverable and encourage interaction with your online accounts. Look up reviews and ratings, then sort businesses based on the characteristics that are most important to your brand search. Which type of reviews you are looking for will determine the finest company review site. Websites provide client feedback and so much more.

The biggest and most reliable software marketplace in the world is G2. G2 is used by more than 80 million individuals each year, including staff members at all Fortune 500 organizations, to make better software selections based on real peer assessments. G2.com is the largest and most reputable software marketplace in the world, therefore if you’re asking if G2 reviews are authentic, the answer is yes. G2.com assists over 5 million users each month in making informed software decisions based on real peer reviews.

Review website not right for your brand?

Check out one example of these:

• Wine websites
• Luxury websites
• Gallery websites
• Art websites

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By looking at these examples, you can design your attractive Review website design. It is essential to find your unique style and layout that makes your website look attractive. Also, keep in mind to use one color scheme for all the pages and elements so that the website looks cohesive. Changing the basic layout with every page confuses visitors and makes it harder for them to understand your practice.

And if you need the tech team to help you with execution, here we are for you!

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32 Customer Review Sites for Collecting Business & Product Reviews

Published: July 10, 2023

We (and the rest of the internet for the past decade) have already spent some time convincing you of the importance of acquiring online customer reviews for your business. (Did you know that in a recent HubSpot Research survey, 1/3 of respondents said review sites played an important role in their purchasing decision-making process?)

But if you're new to customer reviews or not sure where to find them, let's brush up on some basics and highlight why they're relevant for your business.

In a bit of a time crunch? Use the jump links below to navigate to the exact content you're looking for.

Table of Contents

• Customer Reviews & Their Benefits

Best Customer and Product Review Sites

Customer review sites for b2c companies.

• Customer Review Sites for B2B Companies

Customer Review Sites for Both B2B & B2C Companies

Other places for consumer reviews, customer reviews.

Customer reviews are pieces of feedback given to a business based on a customer's experience with the organization. These reviews can be public or private and are collected by either the company or third-party review sites. By obtaining and analyzing customer reviews, businesses can measure customer satisfaction and improve their customer relations.

Free Customer Referral Templates

45 email & social media templates to ask for referrals and spread the word about referral programs

• Email Templates to Ask for a Referral
• Email Templates for Following Up with a Referral
• Social Copy Templates About a Referral Program

You're all set!

Click this link to access this resource at any time.

Benefits of Customer Reviews

There are two major reasons why customer reviews are important.

1. Customer reviews are a learning opportunity for your business.

Negative or neutral reviews provide your company with an opportunity to learn and develop. You can see exactly where your business is failing to meet customer needs and remove common roadblocks in the customer journey .

For particularly poor reviews, reps can follow up with these customers and prevent potential churn. They can highlight specific pain points and craft personalized responses geared to specific problems. This makes your customer service team appear more invested in your customers' goals, which results in fewer negative reviews and increased customer retention.

2. Customer reviews are marketing and sales tools for your business.

The other major reason for obtaining reviews is the opportunity to share them with potential customers. Positive reviews can be used as customer testimonials during lead acquisition and can help you add more contacts to your CRM . In fact, 91% of consumers read at least one review before purchasing a product. So, don't just pat yourself on the back the next time you get a five-star review; Make sure everyone knows how good a job your company is doing.

With that in mind, it's not safe to assume we all know where to track down those positive customer reviews. I mean, we might all be able to rattle off one or two sites ("Yelp! And I think you can get them to show up in Google Maps, too?"), but we don't exactly have a laundry list of options at our disposal

Check out our list of the best product review websites for B2B and B2C companies. Keep in mind that every industry has niche sites, too. For instance, those in the restaurant industry may want to be on UrbanSpoon or OpenTable. This blog post won't get into sites that are specific to one industry, but it will provide review sites that apply to businesses in almost any industry.

• Amazon Customer Reviews
• Consumer Reports
• Consumer Affairs
• TripAdvisor
• Google My Business
• Influenster
• HubSpot's App Marketplace
• FinancesOnline
• Compare Camp
• TrustRadius
• Salesforce AppExchange
• Better Business Bureau
• Facebook Ratings and Reviews
• Top Ten Reviews
• Your Own Website

1. Amazon Customer Reviews

Amazon was one of the first online stores to allow consumers to post reviews of products in 1995 , and it remains one of the most important resources for consumers looking to make informed purchase decisions. Even if people can and do buy a product elsewhere, if it's sold on Amazon.com — unless it's gasoline or drug paraphernalia , that is — then many people will look up its Amazon review before they decide to buy.

Image Source

What's going to separate your product from one that looks just like it? Those shiny gold stars and good customer reviews. Products are rated on a five-star rating scale, which is broken down by the percentage of reviews per star, followed by most helpful customer reviews and most recent customer reviews.

Benefits of Amazon Customer Reviews:

• Amazon has over 300 million users who can see your review.
• Amazon's rating system is straightforward and easy to understand.
• Amazon offers a product ranking feature that rates your product's popularity.
• Amazon users are loyal — 22% won't look at competitors if they discovered the product on Amazon.

2. Wirecutter

Part of the New York Times, Wirecutter is an excellent resource for customers looking for honest, independent product reviews. All products go through rigorous testing by the Wirecutter team so readers can rest assured that their recommendations are legit.

From a business perspective, there isn't much you can do to influence ratings on this site, but it should encourage your brand to make its products the best they can be.

Benefits of Wirecutter:

• Reviews on Wirecutter are in-depth and highly researched.
• Although Wirecutter earns commission through affiliate links, they do not earn if readers return a product they recommended that they are dissatisfied with — keeping reviewers honest.
• Wirecutter gets about 12 million readers per month and serves as excellent promotion should your brand get chosen as one of its top picks.

3. Angi (Formerly Angie's List)

Geared toward U.S.-based service businesses, Angi is a "higher-end" review site, because users actually have to pay for membership. But you get what you pay for. The reviews, given on an A–F scale, are typically very well-thought-out — not a lot of that ranting and raving that's more common on free review sites. The reviews can't be anonymous, which helps cut down on fake or misrepresentative reviews, and companies are allowed to respond to the reviews posted about them, too.

It's free to set up a page for your company. Once you have yours, encourage your customers who are on Angie's List to leave reviews there — members are the only ones allowed to do it!

Benefits of Angie's List:

• Reviews on Angi are typically of high-quality since users need to pay to use the site and can't post anonymously.
• Even though this is a paid subscription service, it's free to list your company on Angi.
• If a customer has a bad experience with a recommended provider, Angi will work with both the customer and the company to resolve the issue.

Have customers located in Australia? CHOICE is an independent, member-funded consumer advocacy website based in Australia. It independently evaluates products and provides detailed reviews to its members.

The bulk of its work involves consumer rights, exposing shady industry tactics, as well as providing product reviews. In addition, it allow members to rate and discuss specific products and services with other CHOICE members. If you have customers in Australia, we recommend encouraging those who are on CHOICE to leave reviews there.

Benefits of Choice:

• Choice posts over 200,000 reviews each year and serves about 2,400 institutions worldwide.
• Since Choice evaluates products and services independently, its reviews are unbiased.
• Choice has a "Choice Picks" page where you can see the best products that it recommends.

5. Trustpilot

Trustpilot is a fast-growing, community-driven consumer review platform based in Denmark, although it has expanded out of Europe into 65 countries, including the U.S. The platform for businesses helps companies from all over the world proactively collect customer reviews. It's the customers who write both product and seller reviews, keeping it third-party verified.

While there is a basic version for free (this lets you create a profile page and collect customer reviews), the paid versions let you create customizable review invitations, share ratings and reviews on social media, and link review data to your internal business systems.

Benefits of Trustpilot:

• Over 500,000 websites are rated on Trustpilot.
• Trustpilot uses its own review system to rate its website. Based on about 136,000 reviews, Trustpilot is rated four stars out of five.
• Trustpilot has advanced SEO features that help your website rank higher on SERPs when customers leave reviews for your company.
• Trustpilot can be integrated with Shopify, Magento, and MailChimp.

6. TestFreaks

Similar to TrustPilot, the Swedish-based TestFreaks helps companies proactively collect customer reviews and write seller reviews to complement them.

Another cool addition? Its question and answer feature, which lets prospective customers post questions and receive answers directly from your customer service team.

Benefits of TestFreaks:

• TestFreaks has 100 million crawled reviews from over 15,000 sources.
• TestFreaks provides a content moderation team that analyzes content in over 20 languages.
• TestFreaks has an import feature where you can upload external customer reviews into its website.

Which? is an independent consumer review organization that tests and reviews products and then writes about them. Unlike Angie's List, it's the folks at Which? who write the reviews — not the customers. They don't accept submissions for product testing or survey inclusion, but they do encourage people to let them know about their products and services by emailing [email protected] .

While this leaves less room for you to influence whether your products end up on their site, it's still worth knowing about and checking in on this popular site, especially if you have customers in the U.K. The website has product reviews for everything from dishwashers and tablets to cars and credit cards. It tests and reviews all these products, and then writes about both its methodologies and results. It also surveys customers for things like the best and worst firms for customer service .

A lot of its content is free, but customers can become members for £10.75 per month to get access to a "Best Buys" and "Don't Buy" list, the latest reviews of products from its test labs, and access to its consumer legal advice service.

Benefits of Which?:

• Which? offers more than 8,000 free reviews.
• Which? tests and reviews more than 3,600 new products every year.
• To prove that it's impartial, Which? provides a video that shows users how it tests and reviews each product.
• Which? is 100% independent. It doesn't accept freebies from product manufactures or retailers so its reviews remain unbiased.
• Which? offers a "Safety Alert" feature that notifies users when a product is deemed unsafe. There's also a "Brand Alert" feature that lets you know if a brand has a history of creating unsafe products.

8. Consumer Reports

A nonprofit organization, Consumer Reports is an independent product-testing organization that runs unbiased tests to rate and recommend products. It has reviewed over 7.7 million products, accept no advertising, and pay for all products that it tests. (Fun fact: The company buys and tests 80 cars each year! ) This is about as legitimate as it gets. As such, there's not much you can do here "except" if you sell a product, make sure it's really, really good.

If nothing else, you could take this website as a lesson in excellent content creation. For each product it reviews, it provides the review criteria, product overviews, a buying guide, and social sharing buttons. It's all quite comprehensive and, well, helpful. Pretty much the key to great content, am I right?

Benefits of Consumer Reports:

• Consumer Reports has over 63 testing facilities — including its 327-acre auto test center.
• Consumer Reports has spent over $30 million on testing and rating products.
• The company plans to test more than 8,500 new products in 2021.
• There are over eight product categories to choose from — each having several subcategories within them.
• Consumer Reports provides an overall score for each product, so you know exactly how it compares to other products in its category.

9. Consumer Affairs

Consumer Affairs is a for-profit organization that reviews companies using an “overall satisfaction rating." This average is scored on a one to five-star scale that's updated every time a new review is submitted. Each company's page provides a list of all its reviews, which includes the consumer's star rating as well as a short explanation for its score.

Consumer Affairs also allows users to submit review recordings, which are two-minute videos where people talk about their experience with a brand. This makes the review much more compelling because you can actually see the person talk and express their genuine feelings about the company.

Benefits of Consumer Affairs:

• Consumer Affairs offers a "trending" section where you can view its lastest and most popular reviews.
• Consumer Affairs provides a demo for brands looking to buy a subscription to its service.
• The "Review Feed" feature allows you to research all of your customer reviews in one, scrolling feed.
• Consumer Affairs has a "Video Review" option where customers can record themselves giving a review.

10. TripAdvisor

If you're in the travel, hotel, airline, entertainment, or restaurant industries, you'll want to check out the reviews on the popular website, TripAdvisor. As the largest travel site in the world, it has over 225 million reviews, opinions, and photos taken by travelers. It also has some awesome content on low airfares, travel guides, rental listings, and advice forums for pretty much every location in the world you could possibly imagine. A lot of people look there before booking a trip.

The key to a successful profile on TripAdvisor is making it as close to the top of the popularity index as possible, so that people searching for information in a specific place see your listing. According to TripAdvisor , the popularity ranking algorithm is based on three key components: quantity, quality, and recency of reviews. Here's an excerpt of the advice they give businesses looking to improve their ranking:

"Quantity : Ask your guests to write reviews, and use our management center tools to remind them after they check out. Offering incentives for reviews is against the rules, though — take a look at our policy to make sure you understand what is and isn't okay.

Quality : Guests who enjoyed first class hospitality and a memorable experience are more likely to write positive reviews. Monitor what previous reviewers have written to see what worked and did not work best for your property so you can maintain and improve your service.

Recency : Recent reviews factor more strongly on your popularity rankings and older reviews have less impact on a hotel's ranking over time. Once again, encourage guests to write reviews to keep fresh content rolling in."

Benefits of TripAdvisor:

• TripAdvisor has collected over 887 million reviews for eight million companies.
• TripAdvisor Plus gives you access to discount hotel pricing for over 100,000 locations.
• The average TripAdvisor Plus member saves about $350 the first time they use their membership.
• TripAdvisor Business Advantage showcases your company's best reviews so customers see them first when reviewing your profile.

Yelp is a free review site that lets consumers rate businesses on a five-star scale. Any business can set up a profile on Yelp for free, and users can set up their own free profiles to review a business. You're free to respond to reviewers, too, but we recommend taking a balanced and polite approach to any negative reviews you receive, as Yelpers are in a pretty tight-knit community.

Yelp has also come under fire over the past few years for some slightly shady practices, like incentivizing businesses to advertise with them in exchange for gaming the search results for their business ("Pay us money and we'll push bad reviews down!"). Savvier consumers have learned to look at Yelp reviews as a whole and with the reviewer's clout in mind, instead of getting turned off by a business because of one bad listing.

That being said, it's still to your benefit to get a constant stream of positive online reviews coming to your business' Yelp account so happy customers are always at the top of your review feed — especially if you're a location-based business. Yelp profile information contains things like store hours and location information, so your profile will often turn up when people Google your business.

Benefits of Yelp:

• Yelp has roughly 184 million monthly users worldwide.
• Anyone can sign up for Yelp and it's fairly easy for customers to leave a review — making it a good source of customer feedback.
• Yelp users are a tight-knit community. Active users will provide a lot of detailed feedback for your business.
• Research shows an increase of one star in your Yelp rating can increase revenue by 5-9%.

12. Google My Business

You know those reviews that show up when you search Google for a business? Yeah, those things are on this list in a big way.

Google's Pigeon algorithm update uses distance and location ranking parameters to deliver improved local search results. So, in order for your business' website to be properly optimized for search, you'll want to set up verified accounts with local directories — especially Google's, called "Google My Business." Getting reviews, comments, pictures, and so on, especially on Google, can give you a boost in search. Only verified local Google+ pages can respond to reviews.

An added bonus? Google Maps pulls that information and those reviews into the app, so having a lot of content in there will make your business look more reputable.

Benefits of Google My Business:

• Google is the world's largest search engine and controls over 90% of the search engine marketshare.
• Google can localize your review search, meaning it will only show results for businesses located in the area that you searched.
• It's free to create and customize your Google Business Profile. Setting up only takes a few minutes.
• Nearly 10% of Google's search algorithm is influenced by Google Reviews. The more positive reviews that you have, the higher your business will rank on SERPs.

13. Influenster

If you sell consumer products, Influenster is a review site you'll want to make sure you've covered.

Influenster features customer reviews and news about consumer products — primarily skincare, beauty, makeup, hair, and other health and body products. Visitors can search the site by brand name or by a specific product they're looking for, and Influenster links to websites where visitors can buy the products.

The reviews are comprehensive and feature lots of detail and images to accompany them. So if you're in the beauty business, consider directing your shoppers to review your products on Influenster to help attract new customers, too.

Benefits of Influenster:

• There are over six million users who are actively leaving reviews on Influenster.
• Influenster users have left over 50 million organic reviews on the website.
• Influenster sends its users "VoxBoxes" where they can test out new products for free.
• Influenster helps businesses create "sampling campaigns" where you send users a sample of your product then follow up afterwards to sell them the complete version.

Review Websites for B2B Companies

14. hubspot's app marketplace.

HubSpot's App Marketplace is a space where businesses can browse through extensions, tools, and apps that connect to their HubSpot account. Some apps are built by HubSpot, while others were designed by partners and third-party organizations. Offering all of these tools in one place makes it easier for HubSpot users to add new features to their accounts that may not be included with their subscription.

The nice part about this customer review site is that it's categorized based on the product you're looking to install. There's individual sections for Marketing, Sales, and Service tools, as well as other sections like finance, workflow integrations, popular apps, and more.

Reviews are rated on a five-star scale and customers have to answer questions like, "What did you like about this product? What did you dislike about it?" and "What problem did this product solve?" These questions provide more context into the review so you know exactly why a customer rated a business or product the way they did.

Benefits of HubSpot App Marketplace:

• There are more than 500 apps featured in HubSpot's App Marketplace.
• Product pages not only list reviews, but also pricing info, notable features, and account requirements for downloading each tool.
• Customers have the option to upvote reviews that they find helpful.
• The reviews on this site provide "quality ratings" for features like ease of use, functionality, purchase value, and customer support.

15. FinancesOnline

FinancesOnline is one of the fastest-growing platforms for B2B & SaaS software reviews, with more than 2,800,000 visitors every month . It gathers thousands of user reviews every month, with each reviewer authenticated via LinkedIn to ensure only actual users share their experience with the community. User reviews are based on detailed surveys, which offer a really in-depth look at each tool. Algorithmic analysis is also a foundation for quarterly reports in the most popular categories. To balance the user perspectives, each review also includes a detailed analysis prepared by the internal team of B2B software experts, who analyze key usability factors such as features, integrations, mobile support, etc. This evaluation is then combined into the unique SmartScore™ system, which gives readers an easy reference on what the experts' community thinks about each business solution. As an added bonus, the product pages rank high in Google, so getting a few positive user reviews on their site could be beneficial for your brand recognition.

Benefits of FinancesOnline:

• FinancesOnline has roughly three million visitors to its site every month and over ten thousand detailed company reviews.
• The SmartScore system grades products on several factors including functionality, collaboration features, customization, ease of use, and more.
• FinancesOnline uses a customer satisfaction algorithm that calculates an overall score for a business based on reviews, comments, and opinions that are posted on various social media channels.
• The "Verified Quality Seal" let's users know that a business or product is reliable and trustworthy.

16. Compare Camp

Compare Camp is a B2B review site that deals primarily with business software. If you're looking to introduce a new tool or system to your company, Compare Camp can help you pinpoint the exact software that's right for you. Not only does this site show you how other people feel about a specific product, but it also lays out the key benefits of the product as well as any new trends that may be occurring in that particular industry.

When you first navigate to the site, Compare Camp provides you with a list of software categories to choose from. After you select a section, it gives you a description of the category along with a detailed list of product and company options. Compare Camp also explains any varying types of products within that section as well as the top features you should look for when buying that software. It's a very handy guide to have especially when you're considering a product that you haven't purchased before.

Benefits of Compare Camp:

• Over 100,000 companies use Compare Camp every month.
• There are over 25 product categories to choose from, including CRM Software, Sales Software, eCommerce Software, and more.
• Each category provides a "Top 10" list of the best software available in that section.
• If you're not familiar with a product, each category provides a brief description of what the software is and why you might want it.

17. G2 Crowd

If your business sells software, you'll want to be sure you have a presence on G2 Crowd. Every month, more than 5 million people looking to buy software read the 1+ million user reviews on this website so they can make better purchasing decisions.

G2 Crowd operates kind of like Yelp, but in a specific niche. Companies are reviewed on a five-star scale, and reviews cover everything from setup and ease of use to security and support. Reviewers answer questions like "What do you like best?"; "What do you dislike?"'; and "Recommendations to others considered the product." Also, you can upvote and downvote others' reviews.

Benefits of G2 Crowd:

• There are nearly 1.4 million reviews featured on G2 Crowd.
• G2 Crowd offers a video review option where users can record themselves leaving a review.
• When a customer leaves a review, you can see whether the customer is a verified user and how active they are on the platform.
• G2 Crowd allows businesses to request reviews from customers. This helps you build a pool of customer reviews for your company.

18. TrustRadius

Like G2 Crowd, TrustRadius is an online review site for software businesses. Reviewers on the site are authenticated via LinkedIn to make sure they're users (although the reviews themselves can still be anonymous), which allows users to see what their LinkedIn connections are saying about particular pieces of software on TrustRadius. This adds a layer of trust for someone reading the site.

You can use the site to browse reviews of individual companies, or compare two companies side-by-side to compare their five-star ratings, screenshots of their products, pricing details, and user comments from reviewers.

In addition to the company reviews, TrustRadius has put together a whole bunch of buyer guides for categories including talent management software, business intelligence software, core HR software, social media, and A/B testing to help people find the right product for them based on hundreds of reviews and user ratings.

Benefits of TrustRadius:

• There are over 300,000 customer reviews posted on TrustRadius.
• TrustRadius does not sell leads or ad placement. This keeps reviews unbiased and vendors can't skew results.
• TrustRadius reviews are more in-depth. On average, each review has more than 400 words.
• Each customer review is vetted by TrustRadius' research team and is evaluated for quality, depth, and detail.

19. GoodFirms

GoodFirms is a B2B research and review platform that focuses on connecting service seekers with the right software and service providers.

GoodFirms analyzes the top-performing companies and software solutions based on three important pieces of criteria: Quality, Reliability, and Ability. These metrics are further segmented into authentic feedback by customers, a portfolio of the company, its market penetration, years of experience, and serviceability. The companies are then ranked based on their cumulative research scores. GoodFirms offers quick filters to sort the service providers by their hourly rate, location, and number of employees.

Benefits of GoodFirms:

• GoodFirms has over 30,000 customer reviews and 60,000 business profiles on its website.
• GoodFirms offers a discussion platform where customers can form an online community and talk about specific products and brands.
• GoodFirms provides over one thousand unique case studies that outline new trends and technology emerging in your industry.
• When searching for a specific company or product, customer reviews can be filtered by device, location, and industry.

20. Salesforce AppExchange

Have an app on the Salesforce AppExchange? Then you'll want to keep track of your app's ratings and reviews there.

Reviews are based on a five-star rating system, and each app has reviews listed with the most helpful positive review and most helpful negative reviews first, followed by all reviews, from which users can filter by rating, date, and helpfulness. This customer review site has embraced transparency, letting users access thousands of reviews and see the number of downloads with just a few clicks.

Benefits of Salesforce AppExchange:

• There are over five thousand products that are listed in Salesforce AppExchange.
• This site features a live chat option where you can speak with someone if you have questions about a business, product, or review.
• Users in Salesforce AppExchange can comment, like, and report other customer reviews.

21. Better Business Bureau

A nonprofit site, the Better Business Bureau (BBB) evaluates all types of businesses against a set of best practices for how businesses should treat the public. It doesn't directly recommend or endorse any businesses, products, or services; it simply provides the public with information about businesses, and whether they have met the BBB's accreditation standards. It will also review both accredited and non-accredited businesses.

A business' profile listing on the BBB contains general overview information, like a short company bio and the company's accreditation status, a history of any complaints made about the business and whether they were resolved, customer reviews, and the BBB's A - F rating of the business.

Benefits of the Better Business Bureau:

• There are more than 5.4 million business profiles listed on the Better Business Bureau.
• As a government-sponsored organization, you can trust that its reviews are unbiased.
• Attaining your BBB accreditation shows that your business is reliable and trustworthy.
• Last year in the United States, BBB reviews were accessed more than 120 million times.
• 88% of consumers prefer to do business with a company that is BBB accredited.

22. Glassdoor

Glassdoor is an employee review site that helps anyone — from prospective employees to prospective customers to investors — get an idea of what a company is really like from the inside. In other words, it helps measure the more qualitative factors of things like valuation.

Employees can share what it's like to interview and work at their companies, and the site shows visitors which companies are rated highest by their employees. Many employers use it to build their employment brand so they can target and recruit candidates, but you can also use the reviews to share ideas internally for improvement among your management team.

Creating an employer account is free, and it's easy to track and respond to reviews. For example, you can set up alerts so you get an email each time a new review is posted so you can acknowledge and respond to each one.

Benefits of Glassdoor:

• There are about 90 million reviews, salaries, and insights listed on Glassdoor.
• Over 60 million people use Glassdoor every month to research a company or provider.
• Reviews are left by employees who have experience working with that company.
• When a company responds to a review, it shows you the name of the employee as well as their job title.

Similar to Glassdoor, Blind's platform provides a place employees can leave feedback about what it was like to work at a particular company — though it focuses on the tech industry. On the site, professionals can anonymously communicate with other members, ask questions, provide company insights, and get advice.

What sets Blind apart from its competitors is that it feels like you're dropping in on a water cooler conversation in your office rather than a standard review site.

Benefits of Blind:

• Employers can view discussions in real-time from verified employees.
• Get authentic, anonymous, and unfiltered reviews.
• Over 7 million users across 300,000 companies.

Manta is a marketing agency that also functions as a customer review site primarily features small- to medium-sized businesses. Rather than displaying the top customer reviews right away, Manta organizes search results based on the relevance of your keyword. Then it displays the list of companies with their contact information, so users can quickly connect with a business.

Manta is different than most review sites because it focuses more on connecting people than it does on reviewing products and services. To find customer reviews, you need to select a business, go to their individual listing page, and scroll past their features and products before seeing a review. That way, customers use the reviews as one of the final selling points for purchasing a product or service.

On Manta, the goal is to rank your business as high as possible for each relevant keyword that users can search. So long as your company is in the top search results, you'll have a higher chance of connecting with leads using this site.

Benefits of Manta:

• Manta has data on 35 million businesses spanning across 149 countries.
• Every month, Manta adds 14,000 new listings to its website.
• It's easy to leave reviews on Manta. You just fill out a star rating and write a short description justifying your rating.

25. Capterra

If you're a SaaS business, Capterra is a review site that evaluates software sold by B2C and B2B companies. It has an easy-to-use internal search engine which lets users search for software based on industry, company, or software type. Once a search processes, Capterra displays a list of companies relevant to your keyword and a brief summary describing their product(s).

Users can also compare products on the site. Capterra has a "compare to" feature which lets you select up to four companies and displays the benefits of each side-by-side. You can see everything from ease-of-use to the quality of their customer support, all in one comprehensive view. This makes it easy and efficient for users to find software that best fits their needs.

Benefits of Capterra:

• There are over 1.5 million validated customer reviews posted on Capterra.
• Capterra provides 800 categories to choose from as well as reviews for over 50 thousand products.
• Before clicking into a review, Capterra provides a brief overview of the company, its products, and its mission.
• Capterra provides a pros and cons list for each business profile. This gives users a snapshot of the best and worst features for each company.

26. HundredX

HundredX is a review site and a customer service tool . Businesses create an account on the website and ask customers to leave feedback after working with them. HundredX streamlines the process by providing tools that automatically send out surveys and collect feedback on behalf of the business. With this site, customer services teams don't have to manually seek out reviews or scan third-party sites to obtain customer feedback .

The benefit of signing up for HundredX is the reviews are private. If you get a bad review, leads can't see that feedback and be influenced by the negative comments. This gives your company a chance to correct your mistake before losing potential customers.

Benefits of HundredX:

• HundredX provides profiles for over 1,600 businesses spanning across more than 60 unique industries.
• HundredX offers incentives for users to leave reviews. Roughly 90% of its users participate on a regular basis.
• HundredX's tools helps you create an automated system for creating surveys and collecting customer reviews. This provides an ongoing stream of feedback as you continue to grow your customer base.

Online reviews also exist on sites that aren't necessarily built just to publish online reviews. Some businesses use their social presence and website to encourage online reviews ... and some brands just get them unsolicited, for better or for worse.

Here are some sites that, if you choose to (please, choose to) can serve as additional hubs for online reviews. And they're awesome, because they have enormous reach, and you have some — if not entire — control over these properties.

27. Facebook Ratings & Reviews

Did you know there's a place on Facebook for fans to leave ratings and reviews of your business? There sure is ... it's named, aptly, Facebook Ratings & Reviews. It appears on the left-hand side of your Facebook Page, and you can't move or remove it like you can other parts of your Page.

Anyone logged into Facebook can post a rating or review of a business. All they have to do is go to the Reviews section of your Page, click the grey stars to choose a rating, and then write an optional review. They can make that review public, visible to friends, or visible only to them.

Benefits of Facebook Ratings & Reviews:

• There are more than 2.7 billion users who are active on Facebook each month.
• To collect reviews on Facebook, all you need to do is set up a Facebook Business Profile.
• 2/3 of Facebook users visit a local business's Facebook Profile at least once a week.
• Facebook is a platform designed for communication. This increases the chance of having productive conversations with those who leave a review for your business.

28. Twitter

The ridiculously fast-paced nature of Twitter makes it seem like a weird place to try to accumulate reviews. But while users might not always search for reviews directly on Twitter (unless you started some kind of review hashtag, perhaps), tweets are still indexed in search results. That means a user's tweet, whether complimentary or less-than, could pop up in the SERPs when someone's searching for reviews on your business.

Not only that — there are things you can actively do with the positive tweets coming at you. For instance, we tested the element of social proof on conversions here at HubSpot, attaching three tweets that gave positive reviews on an ebook we were promoting at the time. Guess what happened? The CTA with the three tweets converted better than the CTA with no tweets. If you start to "Favorite" tweets that could serve as positive reviews in the future, it'll be easier to find them when you want to use them in your marketing.

Benefits of Twitter:

• There are over 300 million daily active users on Twitter.
• Twitter lets you communicate both publicly and privately with users. This means you can respond to customers on your feed, but also move the conversation to direct messaging if needed.
• Feedback on Twitter is very immediate. When customers want to voice an opinion about your business, they can do it almost instantly on Twitter.
• Twitter reviews are qualitative. You don't have to worry about an overall rating or satisfaction score when customers leave reviews.

29. Foursquare

Yes, people still use Foursquare. In fact, a ton of people are still using it: racking up 55 million monthly active users (MAUs) to be exact.

Not only can you check-in to different locations and businesses using the app, you can also leave reviews on Foursquare — making it another interesting platform where your brand or business could be discovered by potential customers looking for suggestions — and five-star reviews.

If your business depends on walk-in foot traffic — restaurants, coffee shops, shopping boutiques, etc. — make sure your Foursquare business profile is filled out and updated so people can find you when they go to check-in — and then ask your visitors to review you there.

Benefits of Foursquare:

• There are over 55 million monthly active users on Foursquare.
• Over two million businesses are using Foursquare to connect with customers.
• Foursquare provides marketing tools for your business. You can give special promotions and discounts to existing customers as well as provide tips for new users who are visiting your business for the first time.

30. Superpages

Superpages lets you search for businesses based on their distance from you, overall rating, industry subcategory, online videos, and even promotional coupons.

Once you find a company that you like, this site shows you where the business is on the map as well as a review summary outlining all of the reviews left for the organization. Visitors can quickly assess what other users are saying about the business and use the coupon links to get the same deals as other customers.

Benefits of Superpages:

• Customers primarily use the map/location features to search for businesses. This is ideal for small- to medium-sized businesses that many only be located in a few areas.
• Each company profile has a "view services" tab that explains exactly what the organization has to offer.
• Superpages provides a service that evaluates your brand's online reputation for free.
• Superpages is centered around local participation. So, you can trust that reviews left for your business are coming from customers in your area.

31. Top Ten Reviews

It’s hard to resist a good top 10 list. Top Ten Reviews satisfies this craving by giving visitors a list of 10, detailed reviews for every post on the site. These posts have a wide topic range as well, touching on everything from mattresses to landscaping to laptops.

There's also a "trending" bar that shows you categories that are currently popular on the site. As a business owner, this can give you an idea of what consumers are buying more of at that particular moment.

Benefits of Top Ten Reviews:

• Top Ten Reviews has reviews for products ranging everywhere from gas-powered lawnmowers to eyeglasses.
• Each review has an "our verdict" section that summarizes the pros and cons of each product as well as whether or not the website would recommend it.
• For each product, Top Ten Reviews provides the latest deals available and links users to where they can find them.
• Top Ten Reviews are very detailed. They have sections outlining the product's features, its specs, overall performance, user testimonials, and more.

32. Your Own Website

Finally, the one place where you have total and utter control: your website. It's an excellent place to publicize reviews you receive (perhaps embed some of those tweets you favorited?).

You could carve out a section of your website dedicated just to reviews and testimonials , and even include a form so happy customers can submit their unsolicited reviews.

But if you're actively campaigning for positive online reviews and you encounter happy customers who want to leave you a positive review but don't have accounts on sites like Yelp, Angie's List, or Google, it's handy to have a place on your website to publish their kind words. Consider adding testimonials to landing pages and product pages, too.

Benefits of your own website:

• You have complete control over the format and rating system for your reviews.
• You can dictate which reviews you want to publish on your website.
• Having reviews on your website is timely. People browsing your site can read your positive reviews as they're shopping for your products.

Which customer review site is best?

The easy answer is all of them. The right answer is a little more subjective.

The best customer review site for your business will be whichever one(s) your customers are using most. The more reviews you obtain, the more you'll learn about your business and how customers feel about you.

Don't forget to share this post!

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9 customer review examples + template for getting more reviews

When it comes to making decisions, we humans aren’t always independent thinkers. From buying our morning coffee to big-ticket items like a new car, we depend on our network’s opinions, advice, or perspectives for making the right decision. 

With the internet, those networks get way, way bigger. We’re no longer confined to just friends, family, and coworkers—we can see what people all around the world think with just a quick Google search. 

And these customer reviews hold serious weight with shoppers. Online reviews—either positive or negative—can impact over 93% of consumers’ decisions . 1  

While reviews can accumulate on their own, they shouldn’t exist in a vacuum. Knowing how to ask for reviews, leverage them to get more business, and respond to less-than-favorable customer testimonials can improve your business image and land you more long-lasting customers. 

Keep reading to learn about:

• Why customer reviews are so important 
• 9 types of reviews and how to get more of them  
• How to respond to positive and negative customer reviews

🌟 🌟 🌟 🌟 🌟 Want to get more customer reviews for your business? Use these outreach templates (and DIY customer review builder!) to help your customers give you the best review possible.

Get free review templates

Why are customer reviews so important?

Customer reviews build something known as social proof, a phenomenon that states people are influenced by those around them. This might include friends and family, industry experts and influencers, or even internet strangers. 

Social proof can push customers who are on the fence about buying a product to make a purchase (or consider other alternatives). While there are many different forms of social proof (like influencer campaigns and company partnerships), customer reviews have a special place in shoppers’ hearts. 

Think about the last time you tried a new restaurant. Or bought a vacuum. You probably looked for reviews online first, right? When considering a purchase, people want first-hand perspectives from other people just like them. While a famous influencer might catch their attention, experiences from peers are also important if you want to convince them to buy . 

Depending on the industry your business is in, customer reviews might be especially important because they help offset a generally negative view of certain industries. For example, if you work in advertising, you’ve got a bit of an uphill battle— only 23% of respondents surveyed in the Customer Communications Review said that ad agencies provided “very good” or “pretty good” service, and ad agencies rank dead last in comparison to other major industries:

Thank you for your interest in RingCentral.

9 customer review examples (and how to get more reviews)

Customer reviews come in many different forms. Including a few good ones on your website can improve your chances of winning more customers—who doesn’t want that?

And anything you can do to make it as easy for your happy customers to write those reviews for you will help. For example, here’s a handy Mad-Libs-style customer review builder that you can attach to your message or email to the customer when you’re asking if they can write a review or testimonial for you:

You can download this customer review template, along with examples of outreach communications, to help you save a ton of time as you’re gathering customer reviews 👇

Let’s walk through the different kinds of customer reviews, starting with the easiest ones to collect. ​

Testimonials or quotes from your customers are one of the most common forms of customer reviews. You’re most likely to find them on a company website, typically on the homepage, or in their marketing materials. 

Here’s an example of a quote testimonial from WordPress : 

These short (typically only one to two sentence) overviews of how your product or service impacted a company helps give your brand credibility. With quote testimonials, those impressive claims you’re making actually sound believable because they’re backed up by someone who’s, well, not you. 

We list customer quotes as the easiest type of review to get because they involve very little effort for you and your customer. Because you’re in control of adding them to your website, all you need to do is ask your customers to share their experience in an email, in person, or over the phone. 

Quotes also allow you to choose the great customer service stories , perspectives, or opinions that you think are most valuable. You can highlight your high-profile clients—and who says you have to use the less-than-favorable reviews?

How to get a quote review:

Ask for it. Call up your long-term customers and ask if they’d be willing to share a testimonial or a bit about their experience working with you to display on your website.

Or look for positive words of encouragement in email and social media responses or everyday conversations. If a customer gives you a great quote, ask if you can showcase it on your website.

You might be on multiple social media platforms, so how can you keep track of all these messages? If you’re providing omnichannel customer service , you might already be using a tool that can consolidate all your customer conversations and communication channels into one handy dashboard. Like this:

To get awesome customer reviews, you need to provide awesome customer service, whether that’s by focusing on proactive or agile customer service.

2. Peer review sites

Peer review sites are probably what you think of when you think of customer reviews. These include Google reviews, Facebook reviews, Yelp, Amazon, or G2 Crowd (if you’re a software company). 

You’ve probably encountered these kinds of reviews while you were deciding whether or not to try a local business for the first time: 

Reviews on peer-to-peer sites can happen organically, often removing the company from the review process entirely. (This can be a nightmare if you’re managing a small business , since one bad review can have a huge impact, but this also makes the reviews seem more authentic.) Customers don’t need to worry about if companies have edited them to be more favorable (or deleted reviews they didn’t agree with). 

However, this also means you’re not as in control of these kinds of reviews. 

But that doesn’t mean you can’t do anything at all. These peer-to-peer review sites are often one of the first places a potential customer looks when considering a purchase, so ensuring you have some positive reviews on each is important. 

How to get a review on a peer review site:

Again, the best way to do this is to ask. Send an email, ask in person, or add links to your website that make it easy for customers to leave their opinion.  

3. Social media

Social media is becoming just as much a resource for businesses that want to build brand awareness as it is for people who are interested in connecting with brands. But don’t just your social media campaigns to get prospects. Not only are customers turning to social media to ask brands questions or learn about their services, they’re also using their accounts to share opinions and reviews. 

Here’s an example from American Eagle’s spin-off clothing line Aerie: 

Like peer-to-peer review sites, the company usually isn’t involved in the review process—making them feel more transparent and honest. But one of the biggest benefits of having reviews on social networks is that prospective customers can get a feel for who the customer is in ways they can’t with testimonials or peer-to-peer review sites. 

How to get social media reviews:

Encourage customer reviews on social media by creating communities where customers are empowered to share their experiences or purchases. For example, Aerie uses the hashtag #AerieReal to make it easy to see how customers are styling their items in real life: 

Create a unique hashtag to compile your customer reviews in one place.

4. Case studies 

Case studies dive deep into customer results and are particularly useful for businesses selling to businesses (aka the B2B space). 

Here’s an example of a case study from RingCentral and our client Box : 

Case studies—unlike traditional customer reviews—are written from the perspective of the company doing the work or providing the product. Rather than the customer explaining how they helped, the company walks through what they did to help their customer reach their goals. 

This perspective gives potential customers an idea of how your team works. It gives you a chance to show off your problem-solving skills and attention to detail, and it allows your potential customer to envision how you might help them. 

How to get case study reviews:

Write your own! Be sure to mix in quotes, results, and info from your customer to back up your claims. Each case study should read like a partnership—not just a one-sided perspective. 

5. Customer stories and interviews 

We all love a good story—and that’s probably clear in the review types that we’ve listed so far. Customers want to see themselves in the people your company has already helped; they want to know what your customer experience is like. One way to do this is through customer stories and interviews. 

Squarespace is one company that does this well:

Through stories and interviews, Squarespace shares who their customers are, what the vision or mission of their website is, and how Squarespace provides them with the platform to reach those goals. 

For Squarespace, they get an opportunity to showcase how diverse their client pool is. But it gives customers an opportunity to connect with each other too. Similar to case studies, stories and interviews paint a larger picture of what the customer is hoping to accomplish—only you have to be less self-centered here and make sure your customer is the star of the story. 

How to get customer story-style reviews:

Stories and interviews give a more personal perspective. Instead of hearing from your company, they’re hearing stories straight from the customer. So, to get those stories, send customers a questionnaire or old in-person interviews.

Give your customers an opportunity to share their stories, then focus on filling in the rest of the narrative with images, videos, and other content. 

💡 Get more positive customer reviews with these free outreach templates (and DIY customer review builder).

Get free templates

6. Blog posts 

Blog post reviews give your potential customer an opportunity to really dig in deep into your product or service, and even your brand and culture as a company. Rather than just a sentence or two like a customer might find on your website or a few hundred words displayed on a peer-to-peer review page, blog posts can be thousands of words, complete with step-by-step instructions with images that thoroughly explain a process or perspective. 

This is a great example of a blog post review on Warby Parker : 

These kinds of reviews can typically answer more complicated questions that require more space and time—something that isn’t really possible with traditional reviews. 

But one of the biggest benefits of blog post reviews is the SEO value, meaning you can get these pages to show up on Google when people are searching for reviews of your business. If you’ve ever searched for “[product] review,” you’ve probably encountered a post like this before. Because these posts tend to be descriptive, long-form, and useful, they can rank pretty highly. 

How to get blog post reviews:

Getting reviews like this one can be a little difficult. After all, not everyone has a blog to write on. You can increase your chances by offering a free sample or trial of your products or other goodies to industry influencers and experts who run popular blogs. 

Consumers like videos. This isn’t anything new. In fact, 85% of internet users in the United States say they watch video content—making it a strong contender as an outlet for your customer reviews 2 . 

Shopify is one example of a company using video testimonials: 

Video reviews can give potential buyers something most written reviews can’t: emotion. 

Viewers can see the difference your products or services have made. They can build a stronger connection with your customers, making it easier to put themselves in their shoes. These deeper connections can spark more sales . 

Creating videos doesn’t need to be complicated. Customers sharing selfie-style videos talking about what your product has done, or just stationed in front of a camera, can get the same message across. 

While you want the image and audio to be clear in the videos you share, the quality of the message is more important. If you have a customer willing to discuss on camera how you’ve helped them, this can go a long way. 

Here’s another video review of Shopify, this time from YouTube : 

This one doesn’t involve a lot of money or production—just a user sitting in front of his computer camera giving his opinion of the tool. And it still has over 15,000 views.

How to get more video reviews: 

If you have the budget for larger production projects you want to feature on your website (like our first example), reach out to the customers you think have the best story or video presence. If you’re spending the money, you’re in control of the story. 

However, to get more reviews like the second, treat it the same as blog post reviews. Reach out to industry experts who have large YouTube followings and offer free trials or discounted products in exchange for an honest review. 

8. User-generated content 

User-generated content includes social media posts, videos, images, audio, or other kinds of content created by—you guessed it—a user of your products or services. Some of the review types we’ve already covered would fall into this category (like social media posts or customer videos). 

But user-generated content isn’t just an online review or a customer sharing an image with your hashtag. That’s just the start. You then need to take that content and use it in a bigger, coordinated way. 

Here’s an example of how direct-to-consumer mattress brand Casper does it:

Like the Aerie example, Casper encourages users to share pictures using their products (in this case, sleeping on their mattresses) on social media. When someone tags Casper in their post, the image is added to a reel on their website. 

They also share customer posts on their own Instagram feed:

Dogs and babies do well on Instagram, haven’t you heard?

User-generated content puts your customers’ experiences front and center. Although they’re not exactly traditional reviews, prospective customers can see how happy others are with your products. It helps build authenticity— something millennials love . 

How to get more user-generated content: 

This one follows the same tips as social media reviews. Encourage your audience to share their experiences by creating a unique hashtag or tell them to tag you in their posts. 

Then start commenting, sharing, and engaging with your own audience. When your audience sees you showcasing other users’ experiences or getting into conversations, they’ll jump to get involved. 

9. Brand ambassadors 

Think of brand ambassadors as an external sales team. They’re loyal customers who love your brand or product so much they’re willing to recommend your products or services to their own networks. The bonus with having brand ambassadors is that they’re usually seriously obsessed fans—and are probably more familiar with your product than even your own team.

Brand ambassadors don’t need to have large followings. In fact, anyone can be a brand ambassador. You probably have brand ambassadors without even knowing it. 

One of the best examples of brand ambassadors online is for the budgeting software, You Need a Budget (YNAB). Users are active on platforms like Reddit , sharing advice on how the platform has changed their life for the better:

How to get more brand ambassadors:

While you could pay for brand ambassadors, you’re better off creating them organically. In YNAB’s case, they did so by providing a unique spin to traditional budgeting software. By helping customers who otherwise would have slipped through the cracks, they’ve created a loyal fan base. 

It takes more time to build brand ambassadors naturally, but this is a high-reward review since their advocacy will be much, much stronger, directed, and in-depth than your average Yelp review. 

👀  How can you get more customer reviews? Start with these free outreach templates (and DIY customer review builder).

How to respond to customer reviews 

We’ve said it before and we’ll say it again—your customer reviews shouldn’t exist in a vacuum. 

If you’re just allowing customers to leave reviews on peer-to-peer pages, social media, or their own blogs without acknowledging them or responding to them, you’re not making use of powerful content that has been known to convert leads.

But your response process should look different depending on if the review is positive or not. 

How to respond to a positive review  

Congrats! A customer left you a positive review. Time to pop the champagne—and write a response. 

Responding to a positive review is a lot less stressful than responding to something negative but just as important. Letting your happy customers know you’ve seen their kind words and you appreciate their feedback can encourage them to continue singing your praises. 

Here’s how to respond to positive reviews: 

• Make your message personalized. Customers will quickly realize if you’re just copying and pasting messages to all your reviews. Instead of giving a generic “Thanks!” take the time to write a thought-out, personalized message.
• Respond in a day or two. Fast responses show you’re paying attention. While you’re not expected to drop everything to respond to reviews, a quick response—especially on social media—can keep customers engaged with your brand. Reduce your response time by integrating your social media apps with your cloud-based communications system. RingCentral connects with top social platforms, like Instagram, Facebook, and Twitter, so you can easily respond without needing to switch platforms.
• Show your personality. This is your chance to engage directly with a happy customer, so make the most of it. Respond with some personality—humor, kindness, wit, you get the idea—to really connect with your customer. Regardless of your brand’s personality, be authentic. Your audience will be able to tell if you’re not.
• Give a recommendation. Now is a great time to point your customer in the direction of another product, a piece of content, or something related to their review. (This is a great way to personalize your response!) For example, if they say they enjoyed a product, recommend they look into a supplementary project, or suggest they check out a blog post that tells them how to make the most of their purchase. Your main goal is to keep them engaged! 
• Ask if you can showcase their review. If someone leaves you a particularly stellar or unique testimonial, ask for permission to share it! Display it on your website, show it off on social media, or create user-generated content out of it. Showing off the kind words of your happy customers is more powerful than just telling people how awesome you are.

How to respond to a negative review

Negative reviews are much less exciting than positive reviews. They can be stressful, and responding can feel like a lost cause. But even the most unhappy customer can change their opinion with the right encouragement. 

Responding to a negative review is a little less “just be yourself” and a little more strategic: 

• Respond promptly. Again, you may not need to drop everything you’re doing to respond, but it’s more important to get to negative reviews quickly than positive reviews. If a negative review is posted for too long without a response, not only is it frustrating for the unhappy customer, but it can also leave a bad taste in prospective customers’ mouths. Do your best to get to negative responses in just a few hours.
• Put the customer first. You may not agree with what the customer is saying, but that doesn’t mean you should be on the defensive. Instead, listen and see where the customer is coming from—you have to identify where their frustration lies. Think about the response you would want in their shoes and try and find a solution.
• Respond publicly, but push the conversation to a private channel. You don’t want to get into a debate with an unhappy customer on Yelp, but you also don’t want it to seem like you’re not acknowledging negative reviews. Reply to unhappy customers on the platform they’ve left the review on, but encourage them to continue the conversation through a private message on social media, email, or phone call. 

If you have a phone or communications tool, it can make this part easier. For example, RingCentral integrates with other popular social media apps to let you switch between platforms while keeping the integrity of your conversations:

(When frustrated customers don’t have to repeat their issues over and over, it might help soothe them a bit and give you a better shot at turning the interaction around.)

• Follow through. Don’t just apologize and call it settled. In order to change your customer’s opinion, you need to find a solution to their problem and follow through on it. Work with the customer to discover what will change their opinion—and follow up after to see if you’ve been successful.
• Don’t get it taken down. It can be tempting to get a negative review removed, but it can hurt the trust you’ve built with other customers—especially if that unhappy customer realizes they’ve been silenced. If you respond the right way, leaving the review up also proves to prospective customers that you care about your customers’ opinions. Sometimes, an unhappy customer will even write a positive follow-up review to show people that you actually turned things around for them:

Replying to reviews (both positive and negative) appropriately means having open communication with your customers. Bringing reviews in as part of your customer feedback cycle can help you identify communication gaps or other areas where you’re not meeting expectations. 

What can you learn from these customer review examples?

Asking your audience to buy from you without any reinforcement from other customers is an uphill battle. Without any reviews or social proof, you’re expecting them to invest solely on blind trust—and it doesn’t work well. 

Rather than making your job more difficult, make the most of the happy experiences your customers choose to share. From peer-to-peer pages to your own website and social media accounts, showcasing positive reviews—and responding to negative reviews the right way—can help you land more customers.

1 thedrum.com/news/2017/03/27/online-reviews-impact-purchasing-decisions-over-93-consumers-report-suggests

2 statista.com/statistics/272835/share-of-internet-users-who-watch-online-videos

Originally published Feb 19, 2020, updated Jan 29, 2023

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30+ review sites to collect more customer reviews in 2024.

Find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

What’s all the fame with online reviews and review sites? 

Well, maybe if you know that  82% of consumers visit review sites before they purchase a service or a product, you’ll see how big a deal this is, which means that online reviews can make or break any big or local business. 

Yes, that big is their power.

If you’re new to customer reviews and you’re not sure where to find them, collect them, or how use them, let me clear things up for you.

In the following text, you can find practical tips and a list of industry-specific websites where you can submit your business to collect and display reviews from your customers.

5 reasons to be present on business review websites

1. general review sites, 2. review sites for smes, 3. travel & hospitality review sites, 4. home services review sites, 5. restaurants review sites, 6. ecommerce review sites, 7. review sites for legal services, 8. it review sites, 9. medical & healthcare review sites, 10. automotive industry review sites, 11. real estate review sites, the most important one, now, what to do with all that reviews.

FYI : You can automatically embed Google reviews widget on your website and show authentic user-generated reviews, increasing trust for more sales. Try it now.

Embed Google Reviews in seconds.

Automatically generate and embed Google reviews and use AI reviews management tools to help you unlock your website’s sales potential.

Before the list, just check the reasons why you need to start creating a profile on some of these websites today:

1. Consumer reviews are everywhere!

You can’t hide from reviews. 

Like it or not, they will be displayed online, and they can make or break a business’s bottom line. Fortunately, reputation management plans and strategies can bring a positive change to your online reputation.

So, you should consider managing your business listing on as many relevant review websites.

2. They make you more visible

Being a wanted brand means being a visible one as well. 

People will look on Google and social media when they want to make a purchase. Search engines have their specific functionality algorithms and ways of indexing and ranking. 

Having a good reputation will help you favor those algorithms and have a top position in local searches. Having positive reviews can significantly boost your local SEO efforts.

3. They ARE your social proof

People are becoming increasingly dependent on third-party reviews. 

When it comes to making a purchase decision, they really rely on recommendations and customer reviews, even from total strangers. This is why social proof is so powerful.

With this in mind, businesses have a massive demand for customer feedback and reviews. And people are not shy in giving them – positive and also negative reviews.

4. They are trust signals

Your business reputation is your number one asset. 

Having carefully managed and optimized consumer reviews can emit strong trust signals and influence potential customers’ decisions to make a conversion. 

This makes your business profile trustworthy.

5. Consumers are comfortable leaving reviews

People are usually more comfortable saying their opinion on review sites than on your own business page or website. 

That’s because they go there with the intent to buy something from a business and they usually return. Sometimes to buy again, sometimes to rate the provider high, and sometimes to say that the seller sucks.

Google My Business

Google business profile is a free tool offering businesses to manage their online presence across Google. You’ll have to set up a verified account and information so your business’s website will be optimized appropriately. 

You’ve got a bonus: This amplifies Search and Maps as well – making your business look even more reputable.

• Why care?  Google is the master of internet search.
• Pricing:  Free
• You need it if you want business reviews for ANY type of business.

Learn how to get more Google reviews >

As the most popular social platform, Facebook is now used for business purposes as well. Anyone logged in on Facebook can post a recommendation on your business page. 

That’s why consumers commonly leave reviews and recommendations there. Those are the reasons why Facebook is becoming a popular review source. You’ll definitely want to claim your business’s best here – on your Facebook page.

• Why care?   Facebook recommendations are often consulted before making purchase decisions.
• You need it if you want business reviews for   any type of business.

You want your business to be taken seriously? If so, you need to keep up a high reputation on the most professional social media network. 

LinkedIn product reviews allow members to share their feedback on a particular product on LinkedIn product pages. Leaving constructive and honest feedback, members help each other in making informed purchase decisions.

The name and the profile picture of the reviewer are visible to anyone that views the product reviews. That’s why they are so credible. It’s almost impossible to fake reviews.

• Why care?  LinkedIn’s professional experiences give added credibility to any review given.
• You need it if you want business reviews for any type of business

Oh yeah, people are still using Foursquare business reviews. You can check in to different locations and places using the mobile app. But most important – you can leave a review for any of those places. 

If you are a business on the go, make sure your Foursquare profile is up to date and full of positive reviews.

• Why care?  The most popular check-in review platform.
• You need it if you want business reviews for   any type of business that’s on the go.

It is a review website where people can post reviews about local businesses. The good thing about Yelp is that your happy customers are always at the top of your review feed. It’s effortless for business owners to manage and respond to reviews from the Business dashboard.

Yelp became one of the most popular review sites, especially for SMEs, so you should seriously consider managing your Yelp profile.

• Why care?   97% of people will read local business reviews  before giving them a shot. That’s huge. You should really, really care.
• Pricing:  Free and Paid Version

Better Business Bureau

BBB ( Better Business Bureau ) helps in finding businesses across the US. It’s one of the most trusted and ethical review platforms for local business clients. The good thing is that BBB has its own ways of putting pressure on business owners, so they implement the changes that want to be seen.

The accreditation process guarantees that your business is working in good faith to resolve customers’ concerns.

• Why care?  Showing the BBB’s badge on your website shouts integrity.
• Pricing:  Only Paid Version

Glassdoor is an employee review platform allowing employees to anonymously review their former and current companies, salaries, and employers. Glassdoor gives an accurate picture of how one company is from the inside.

The platform is very user-friendly. You can easily find your reviews and respond to them. Also, you can set email alerts never to miss a review.

• Why care?  Glassdoor amplifies employee advocacy.
• Pricing:  Free and Paid Version

Yellow Pages

Yellow Pages transformed from paper to digital and still is one of the most popular review directories. It offers many types of information, such as maps, email addresses, phone numbers, business listings, and many more.

The main goal is to support local businesses for marketing and reviews. 

• Why care?  You can claim your business on YP and have the opportunity to have premium visibility on the website.

Manta is an SME review website with substantial traffic and review capabilities. It doesn’t display your good reviews right away, but instead, it organizes the search results based on your relevance for the keyword. 

Business owners can easily customize their profiles to improve their visibility and marketability. And users can leave star ratings and write reviews.

• Why care?  The platform can rank your business higher for each relevant keyword and get the best chances of connecting with leads.

TripAdvisor

If you’re in the traveling or hospitality business, you’ll want to check out the reviews on TripAdvisor. As the king of the niche, it has millions of reviews and users’ experiences. 

Its popularity rating algorithm is based on the quantity, quality, and recency of reviews. So, you’ll want to put some effort into managing these reviews for sure.

• Why care?  It’s the largest travel site in the world, with over 225 million reviews, opinions, and photos taken by travelers around the world.

Booking.com

Booking.com is the synonym for looking for accommodation, you should seriously consider your Booking reviews. Guest reviews play a crucial role in people’s decisions, both travelers and business owners. They matter to travelers as independent sources of information. 

On the other hand, for business owners, reviews are reputation factors and a valuable source of feedback. So make sure you encourage your guests to leave you a review.

• Why care?  You want to be present on the platform that has over 215M visits, don’t you?

Angie’s List

Angie’s List is a US-based home service online review site, being one of the most credible. User reviews are scaled from A to F and can not be anonymous, which gives trustworthiness to the business. That’s why homeowners feel comfortable picking services from this site.

You can set up a page for free where customers can leave reviews right away.

• Why care?  It’s a business review site that gives significant credibility to small businesses.
• Pricing:  Free

HomeAdvisor

HomeAdvisor is a digital marketplace connecting homeowners with local service professionals and service providers to handle home improvements and maintenance. All the reviews, referrals, and testimonials are going through an extensive screening process. You can be confident that all the reviews are verified, and the chance for fraud is almost equal to zero.

• Why care?  HomeAdvisor allows businesses to engage with leads and new customers on a much higher level by giving credibility.

If you run a restaurant, make sure you have your business listing on OpenTable . This business review platform enables customers to make reservations and write reviews for the locals they visit.

Restaurants receive a star rating from the OpenTable administrators based on the number of reviews they received by visitors. 

• Why care?  The more reviews you collect, the better restaurant’s rating and credibility.
• Pricing:  Paid Version

Claiming your business on Zomato is a smart move to go with. It takes only a few steps, and you’re ready to collect your reviews. 

You can choose from two methods: searching your business through Zomato Business Page or adding it manually in the database. Either way, in just a few clicks, you’ll be all set-up for your customer reviews.

• Why care?  The platform provides online ordering, table management, and many advertising and merchant tools.

Eat24 is straightforward and user-friendly, with filters that allow users to search by restaurant location or cuisine type.

Eat24 is a leading food delivery service that covers thousands of local restaurants nationwide. And with so many reviews on the mobile app from people across the country, you’re sure to offer a dish for even the pickiest eater.

• Why care?  Eat24 is the go-to service for food delivery and pickup. Make sure you’re there.

Since it is one of the oldest online stores, Amazon has trained the consumers to leave reviews almost every time they experience the products and services. 

It’s a trustworthy site for ratings, and it’s one of the most important resources when consumers are looking to make informed purchase decisions.

• Why care?  Amazon is the key source of information for any business that does any amount of eCommerce. It’s the damn leader!

If you have a store on Shopify, you better start collecting product reviews. Shoppers won’t take action before seeing at least 4 good reviews  for an item.  As an online retailer, you have to know that.

Shopify is ease of use eCommerce platform, and you should take the advantages it gives you to establish a strong reputation on it. The great thing is that you can manage and moderate the reviews you receive. Also, you can create stunning Shopify reviews widgets  to make your shop stand out.

• Why care?  Shopify is the new black for eCommerce. Make sure you’re keeping the step up.

Avvo provides legal services to anyone in the market for help, a simple and cost-effective way to find the right attorney. On their profile page, you can see past clients’ reviews, disciplinary actions against them or others with similar names that could be confusing, client endorsements from other lawyers and peers in the industry, and some helpful guides.

• Why care?  97% of the attorneys in the US are rated on Avvo. So, your competitors are there, why wouldn’t you?

Lawyers.com

Lawyers.com provides consumers with legal information, as well as the ability to search for lawyer reviews by location or specialization. 

The platform offers valuable insights into every attorney’s rating. It lets your potential clients know how many current and past clients have given your law firm ratings in addition to peer ratings from other professionals in the field.

• Why care?  Over 34 million people look for help on Lawyers.com every year.
• Pricing:  Paid Version

Captera is a very relevant SaaS review site. When you search on Capterra, instead of showing reviews, it displays a list of companies/products relevant to your keyword and a short summary for each. 

Also, it lets users compare the results, which makes the platform very user-friendly.

• Why care?  It is very effective in connecting users with the right software solutions.

You will want to be present on this site for sure! This site has massive traffic from people who are looking for software solutions and reading reviews about them. 

The specific thing here is that the software reviews cover everything connected with the software – from how easy-to-use it is to technical support.

Why care?  G2Crowd is the number one review website for software solutions. You can shine with your greatest assets.

TrustRadius

TrustRadius is based on LinkedIn authentication. Users can see what their LinkedIn connections are saying about the software products and solutions. The comparing option allows users to have a deeper insight into the chosen products or companies.

• Why care?  The LinkedIn authentication gives double credibility – TrustRadius + LinkedIn.

Caring.com is a website that provides information and support for those caring for aging parents or loved ones. 

The site has a comprehensive directory complete with reviews of caregiving services, nursing homes, assisted living facilities, independent communities, memory care facilities, and continuing care retirement communities. 

• Why care?  For such a delicate matter, your audience is looking for social proof . Make sure to provide one.

Doctor.com is a company that connects medical professionals with patients and the public, providing them visibility on popular review sites like Google, Yelp, Bing, Vitals, and Healthline. 

With an audience of about 30 million people each month and incorporation of these popular sites into their network for additional exposure for all members involved in the process, Doctor.com provides a platform where patient reviews can be generated quickly and efficiently instead of having to go through the tedious task themselves. 

• Why care?  The platform provides visibility on sites across its network and access to review generation tools.

Cars.com is a popular site for car buyers, rentals, and dealerships because it offers comprehensive automotive information in the form of price comparison tools, inventory search, expert opinions, photo galleries, and of course, a large new and used car inventory.

It gives you the ability to collect and display your customer reviews in one place with an enhanced testimonial feed.

• Why care?  It’s the most consulted car dealership website in the USA.

Car Gurus is an automotive research and shopping website. It assists shoppers in comparing cars across the platform.

Users have the option to rate a car or a car dealer and write a review. They can search for your business and compare it with others based on the rating you already have.

• Why care?  The car dealer review site with over 47M visits. 
• Pricing:  Free to post a car, but you’ll be charged $99 when the vehicle is sold.

Realtor .com

Realtor.com listings are the closest to the gold standard. The platform is updated daily by realtors. For this reason, Realtor.com is picked for the most accurate real estate website .

Leaving reviews and writing testimonials is very easy. Users can compare homes, neighborhoods, and even realtors. So, make sure you keep an excellent rating there.

• Why care?  It has the best reputation among real estate review platforms.

Zillow takes authentication very seriously. They will want to make sure that you use legit information and not posting anything that will bring customers to delusion. That’s why it a trusted review website for real estate. 

It is connected to other listing providers, which makes the sync-in information easy.

• Why care?  It includes information on 110 million US homes, complete with online reviews and ratings of real estate pros and firms.

Definitely, the one site you must use to boost your business reputation is your own website! 

It is the only site you have under total control. You can hand-pick your best reviews to shine on your website and  manage the negative reviews  the way they should be treated.

You can collect your best reviews from all sites and display them on your own website. You can even create a dedicated page with reviews and testimonials and show how proud you are of your well-earned reputation.

You can embed a review collection form on your website and keep the reviews coming. That way, your users can submit their reviews effortlessly.

You’ve done a big job there, claiming your business on the most critical directories! Congrats!

But, the process doesn’t stop here. That’s only a step. 

Now, you have to take the management in your hands to keep that reputation up high. You’ll have to respond to that reviews, ask for new ones, and organize all of them. 

We created this  proven plan for online review management  to help you maintain an outstanding online reputation.

As said before, there’s no running away from online reviews. They are here to stay. So make sure you play the game right.

And, remember: ALWAYS is the right time to outline your reputation management strategy, set your goals, and get started now!

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CEO of EmbedSocial 

Nikola Bojkov is the CEO of EmbedSocial, an entrepreneur who turns problems into products. With over a decade of hands-on experience with social media APIs, he guides EmbedSocial in its role as a technical partner for both SMEs and large agencies, maximizing the impact of their user-generated content. EmbedSocial has offices in Skopje, Tokyo and Lisbon with over 250,000 users.

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40 awesome review sites to fuel your business growth

By Vishal Teckchandani | Sep 8, 2023 | Marketing | 17 min read

With more entrepreneurs starting local businesses, online review websites like Google Business Profile, Angi, and Yelp have become crucial for visibility and success in the realm of commerce ( Economic Innovation Group ).

Download the white-label reputation management sales playbook today and get a rebrandable playbook to close more reputation deals.

Consumers lean heavily on review sites, considering the opinions expressed from other buyers about businesses within them before making purchasing decisions. The evidence is clear, both from data analysis and observing people around us: nearly all of us rely on review websites in various ways to inform our choices on where to shop, and what to buy ( Search Engine Journal ).

Table of Contents

• Why are customer review websites important in the buying journey?

3 advantages to adding business listings across multiple review sites

40 quality review sites for customer reviews, 7 must-know business review websites, top 3 review websites for ecommerce businesses, 3 industry-specific review websites, top 2 popular b2b customer review websites, frequently asked questions, why are customer review websites important.

No doubt agency owners understand the importance of local businesses having a strong online presence for success, but what’s changing is how reputation is increasingly influenced by various review sites on different platforms, not just Google. For instance, in 2022, Tripadvisor reached one billion reviews, and Yelp saw 26,830 new reviews generated per minute!

This lines up with our internal Vendasta data, showing that nearly two-thirds of local businesses guided by our agency partners have adopted our Listings Sync Pro tool to establish their presence across diverse review platforms – because relying on just one isn't enough anymore.

As a result, the new frontier in online reputation management is helping clients diversify their presence across review websites. This article delves into the top 40 platforms, offering guidance to your clients on amassing more reviews, refining their online presence in a targeted way, and enhancing their sales potential.

Where review sites fit in the modern customer journey

Review websites are instrumental and effectively underpin the ‘findability’ and ‘reputation’ phases of the modern customer journey, pictured below, for two key reasons:

• Increased visibility and search engine optimization (SEO) benefits: Online review websites often have high domain authority and appear in search engine results. When businesses have a strong presence on these platforms and receive positive reviews, it can improve their search engine rankings. This increased visibility can lead to more organic traffic and potential customers discovering or validating a local business.
• Social proof: Customer reviews provide social proof, which is a powerful psychological phenomenon that influences people's behavior. When potential customers see positive reviews from real people, it creates a sense of trust and credibility in the business. They are more likely to trust the opinions of other customers and feel confident in making a purchase.

Listing across multiple websites brings significant advantages for both local businesses and the agencies that support them.

• Competitive edge: Establishing a presence on various customer review websites provides local businesses with an SEO edge. Maintaining precise information across multiple listings offers a simple method to enhance discoverability. Additionally, it empowers them to connect with customers seeking highly specific or detailed insights, surpassing the usual scope of Google reviews. This is particularly relevant in sectors such as healthcare and home services, where select review platforms enable users to provide feedback for individual professionals.
• Benefit for agencies: By helping local businesses manage their online reputation across multiple review websites, agencies can demonstrate their ability to effectively monitor and respond to customer feedback. This positions them as trusted advisors and valuable partners in maintaining a positive brand image. It also leaves a strong impression on business owners, showcasing the agency's awareness of the latest review site trends and choices, and allows you to justify the cost of your services and sales of reputation management and SEO products.
• Enhanced online reputation: A consistent stream of positive reviews across various platforms bolsters a business's credibility and reliability in the eyes of potential customers. This dynamic influence directly shapes purchasing choices, driving heightened customer engagement. Moreover, local businesses actively engaged on review sites gain the power to safeguard their reputation, effectively addressing negative feedback instead of letting it fester in the public realm. This is discussed further in the video below.

• Google Business Profile (formerly Google My Business) [the most popular general review site]
• Yelp (a widely recognized platform for local businesses)
• Facebook Reviews (integrates social feedback with online presence)
• TripAdvisor (for travel-related businesses and attractions)
• Yellow Pages (directory for local businesses)
• Angie's List (trusted source for local service providers)
• Foursquare (combines reviews with location-based features)
• Better Business Bureau (BBB) (focuses on business ethics and trust)
• Citysearch (local guide and business directory)
• Manta (showcases small businesses and services)
• DexKnows (local business directory)
• Superpages (directory for businesses and services)
• Trustpilot (trustworthy platform for various industries)
• Thumbtack (matches customers with service professionals)
• HomeAdvisor (connects homeowners with service providers)
• Zillow (reviews for real estate and property services)
• Healthgrades (reviews for healthcare professionals)
• Avvo (reviews for legal professionals)
• Houzz (reviews for home improvement professionals)
• RateMDs (reviews for medical professionals)
• OpenTable (restaurant reviews and reservations)
• Zocdoc (appointments and reviews for healthcare)
• WeddingWire (reviews for wedding-related services)
• Care.com (reviews for care and service providers)
• Trustpilot (a reliable review platform)
• Vitals (reviews for healthcare professionals)
• G2 Crowd (reviews for software and tech products)
• TestFreaks (product reviews and ratings)
• Fyt (reviews for fitness and wellness professionals)
• Cars.com (reviews for automotive services)
• Groupon (deals and local business reviews)
• DealerRater (reviews for automotive dealerships)
• ConsumerAffairs (reviews for various services)
• Indeed (reviews for job-related services)
• Capterra (reviews for software and tech products)
• Apartments.com (reviews for real estate and rentals)
• HomeStars (reviews for home service professionals)
• Porch (reviews for home services)
• TrustRadius (B2B software reviews)
• WeddingVendors.com (reviews for wedding services)

Navigating the vast landscape of review sites can be daunting for both agencies and local businesses. Which platforms deserve a business owner's attention for establishing a presence and soliciting reviews? What sets these platforms apart? Who comprises their user base?

While a comprehensive presence on every site isn't required, gaining insight into the major players as well as some specialized and emerging players is valuable knowledge you can take to a business owner.

1. Google Business Profile (formerly Google My Business)

A widely recognized platform for customer feedback, Google holds immense value for businesses seeking to bolster their online reputation. Its seamless integration with Google Maps search results , and other technologies, lends it a pivotal role for every local business.

Use cases: Google Reviews provides a user-friendly channel for customers to contribute reviews directly to a business's Google listing. Positive reviews not only attract potential customers but also enhance local search visibility, resulting in increased online traffic.

Monthly U.S. traffic: Approximately 17 billion (source: Semrush)

Alt text/caption: The Google Reviews page of restaurant Aba in Chicago

• High visibility: Benefits from Google's search dominance and high user adoption, ensuring high visibility amongst customers.
• Business insights: The platform provides data and insights into how users are interacting with your listing
• Easy Google integration : Easily manageable through a Google business account and applications that integrate with Google.
• Anonymity: Reviewers can be anonymous and use fake names, leading to potential spam and lack of accountability, and removing a fake or malicious Google review can be challenging.
• Lack of customer support: Since reviews can't be turned off or deleted manually , profile owners must reach out to Google directly to dispute a review, which can take time to resolve.
• Nongranular information: Google Reviews often provide a broad 1-5 star rating. However, for specific establishments like restaurants , this simplicity may not facilitate the evaluation of intricate elements like food quality, service, ambiance, and location.

Businesses/industries: Well-suited for all local businesses, especially for those like restaurants competing for foot traffic. (Key tip: Ensure that your local business customers update their Google Business hours )

2. Facebook Recommendations

Facebook is one of the world’s pre-eminent platforms for interactive customer experiences. Like Google, Facebook houses a local business’s essential details including number, location, and website.

How it’s different from Google is that users are allowed to “Recommend” or “Not recommend” a business, and are then prompted to leave feedback and images about their experience, and are given the option to select tags such as “Slow service”, “No Wi-Fi” and “Fresh doughnuts.”

Use cases: Showcase customer service, engage customers on the business's Facebook page.

Global monthly active users: Approximately 3 billion (Source: Facebook).

Alt text/caption: Facebook prompts allow users to include tags such as “great for children” and “fresh doughnuts” that make it easy for consumers to easily see what others like about the business

• Social engagement: Facilitates direct interactions and personalized responses.
• Broad reach: Connects with a wide audience through social networking.
• Limited discoverability: Reviews may not be as prominently featured as on dedicated platforms.

Businesses/industries: Suitable for retail, restaurants, entertainment venues, and local services.

An established review site renowned for in-depth user-generated feedback, Yelp is essential for building credibility .

Use cases: Engage with customers, respond to feedback, demonstrate commitment to customer satisfaction.

Monthly U.S. traffic: Approximately 117 million (Source: Semrush)

Alt text/caption: Yelp reviews are structured similarly to Google, but the review site is tailored largely to restaurants

• Improved SEO: Yelp Check-In allows users to share details of their visit and experience at a business, which can positively impact visibility and search rankings.
• Detailed reviews: Extensive user-generated reviews provide valuable insights.
• Community impact: Active user base fosters community credibility.
• Review filter: Stringent filter can impact visibility based on criteria.

Businesses/industries: Ideal for restaurants, salons, professional services, and businesses aiming to establish a strong online reputation.

4. TripAdvisor

A travel-focused platform, TripAdvisor plays a pivotal role for businesses in the travel and hospitality industry.

Use cases: Businesses in the travel sector can benefit from showcasing customer experiences and attracting travelers.

Monthly global traffic: Approximately 150 million (Source: Semrush)

Alt text/caption: TripAdvisor differentiates itself from other review websites with its travel focus. In this example, a visitor planning a trip to Wyoming has searched for “Top things to do in Wyoming” and then found the top-rated travel experiences.

• Travel focus: Centrally focused on travel and hospitality, catering to a specific industry.
• Attracting travelers: Positive reviews can attract travelers to accommodations, restaurants, and attractions.
• Complements local search: In certain scenarios, Tripadvisor gains an advantage over Google by assisting international visitors to the U.S. (or other countries) in pre-planning their experiences. This approach proves beneficial as it allows travelers to strategize ahead, avoiding the intensified competition for local visibility upon arrival.
• Travel niche: Primarily suitable for travel and hospitality businesses.
• Businesses/industries: Especially beneficial for hotels, restaurants, attractions, and tour operators within the travel sector.

5. Better Business Bureau (BBB)

BBB focuses on business ethics and trust, providing consumers with information about a business's reputation.

Use Cases: BBB accreditation and positive reviews enhance business credibility and trustworthiness.

Monthly U.S. traffic: Approximately 12.5 million (source: Semrush)

Alt text/caption: A review for John The Plumber on BBB for a plumber

• Ethical reputation: Focus on business ethics and trust.
• Accreditation impact: BBB accreditation can boost business reputation.
• North America: Limited to businesses mainly in North America.
• Businesses/industries: Suitable for businesses aiming to establish an ethical reputation and trustworthy standing.

6. Trustpilot

Trustpilot is a widely recognized platform that emphasizes consumer reviews and building brand trust.

Use Cases: Trustpilot is ideal for businesses that prioritize consumer feedback and seek to establish a transparent reputation.

Global & monthly U.S. traffic: Approximately 83 million and 17 million, respectively (Source: Semrush)

Alt text/caption: Trustpilot let’s users easily filter the services they’re looking for in their local area, such as credit unions, and then find reviews of those institutions

• Consumer trust: Focuses on building consumer trust through verified reviews.
• Wide range of industries: Suitable for a variety of businesses and industries.
• Robust presence in Europe and the U.S.: Businesses seeking transatlantic growth opportunities can benefit from the platform's substantial foothold in both European and U.S. markets.
• Paid plans: Some features require subscription in paid plans.
• Businesses/industries: Suitable for e-commerce, service-based, and retail businesses looking to build consumer trust.

7. Yellow Pages

Yellow Pages offers an online directory of businesses, serving as a trusted resource for local businesses and services.

Use cases: Local businesses can gain visibility and credibility through positive reviews on Yellow Pages.

Monthly U.S. traffic: Approximately 12 million (Source: Semrush)

Alt text/caption: Screenshot of reviews for a dentist in Chicago

• Local directory: Provides a platform for local businesses to reach their target audience.
• Trustworthy source: A trusted resource for finding local services.
• Lead generation: Yellow Pages allows consumers searching for services to contact the business through functions like chat messages.
• Diverse reviews: Reviews can cover a wide range of industries.
• Businesses/industries: Suitable for local businesses across various sectors aiming to enhance their online presence.

1. Amazon Customer Reviews

Amazon Customer Reviews significantly impact purchase decisions on one of the world's largest e-commerce platforms.

Use cases: Businesses selling products on Amazon can benefit from positive customer reviews, enhancing product credibility and visibility.

Monthly active users: Over 300 million (Source: Amazon)

Alt text/caption: Amazon’s reviews, in this case of a Microsoft controller, capture keywords and encourage reviewers to provide photos

• E-commerce impact: Reviews influence buying decisions on a global e-commerce giant.
• Product visibility: Positive reviews increase product visibility and credibility, especially if they achieve the ‘Amazon’s Choice’ designation.
• Product-focused: Reviews tend to be product-centric.
• Businesses/industries: Perfect for e-commerce businesses selling products on Amazon's platform.

2. TestFreaks

TestFreaks provides comprehensive reviews of various products, aiding consumers in making informed purchase decisions.

Use Cases: Businesses selling products can benefit from positive reviews on TestFreaks to enhance product credibility and visibility. It’s especially popular in Europe.

Number of reviews published: Over 100 million (Source: TestFreaks)

Alt text/caption: A retail company’s integration of TestFreaks’ user-generated content system for its ecommerce store and products

• Product reviews: Offers in-depth reviews on a wide range of products.
• Consumer insight: Helps buyers make informed decisions based on real user experiences.
• Product-centric: Focuses mainly on product reviews.
• Businesses/industries: Suitable for businesses in the e-commerce sector seeking to improve their product reputation.

3. Influenster

Influenster is an emerging platform that sends curated boxes of products to its members for free in exchange for leaving a review.

Use Cases: Influenster presents a valuable option for local businesses aiming to establish their presence or enhance the reputation of new products. It serves as an effective platform to connect with customers and foster reviews.

Members (users who leave reviews): Over 7 million (Source: Influnster)

Alt text/caption: A review page of a dog toy received by members on Influenster

• Cut-through review generation: Influenster operates on a model where customers receive complimentary products in exchange for reviews. This is advantageous for businesses who may struggle to compete on websites like Amazon, where certain categories are saturated and difficult to establish visibility in.
• Leveraged by prominent brands: Influenster is used by major brands like Dove, Neutrogena, Hasbro, and Doritos, showcasing its industry recognition and trustworthiness.
• Expense: Providing items for free might pose a cost challenge for local businesses.

Vitals is a dedicated platform for healthcare professionals, enabling medical practitioners to showcase their expertise and services.

Use cases: Agencies who are established or seeking to grow in the medical field can leverage Vitals to display their customers’ qualifications and connect with patients seeking medical services.

Number of reviews published by patients: Over 10 million (Source: Vitals)

Alt text/caption: Patient reviews of a plastic surgeon based in New York. You can see granular details including wait times and components of the rating, such as bedside manner

• Expanding geographic reach: Traditionally, individuals sought local family doctors or specialists, confining choices to in-person visits. Vitals transforms this norm, empowering consumers to explore practitioners locally or afar, even fostering virtual consultations. This amplifies opportunities for highly-rated professionals to attract a broader patient base, diverging from those with lower ratings.
• Detailed insights: Vitals encourages practitioners to provide comprehensive details, encompassing years of experience, areas of specialization, and certifications. This fosters trust-building as consumers gain insights into practitioners' qualifications.
• Granular reviews: The website prompts patients to rate various facets of their healthcare journey from 1-5 stars, spanning staff friendliness, bedside manner, and timeliness. This prompts meaningful patient connections by aligning practitioners with the aspects most important to their needs.
• Video content: Agencies can leverage video content within their client’s Vitals listing to foster a personable connection to prospects browsing reviews. See example here .
• Specialized: Primarily beneficial for healthcare professionals.
• Businesses/industries: Suitable for doctors, dentists, therapists, and healthcare providers aiming to attract patients.

2. Fyt Personal Training

Fyt Personal Training is an emerging review site that focuses on connecting users with certified fitness trainers, making it a valuable resource for fitness and wellness professionals.

Use Cases: Generating new leads is often the biggest challenge for fitness trainers, particularly for those who focus on outdoor exercise or want to get into virtual consultations. Fyt allows consumers to fill in a quiz to determine their health goals, and then find a suitable trainer, with reviews being a central part of the process.

Number of reviews published by clients: Over 700 (Source: Fyt)

Caption/alt text: Reviews of personal trainers on the Fyt website

• Fitness network: Potentially helps fitness trainers generate high-quality leads while saving time from having to do extensive, free consultations to determine clients’ needs.
• Certified professionals: Highlights certified trainers for quality assurance.
• Fitness industry: Relevant primarily for fitness and wellness professionals.
• Businesses/industries: Beneficial for certified fitness trainers, wellness coaches, and professionals within the fitness industry.

Angi’s a platform that specializes in local service providers, offering a trustworthy resource for home and service-related needs.

Use cases: Businesses in the home improvement and service sectors can benefit from positive reviews on Angi’s.

Monthly U.S. traffic: Approximately 9.1 million (Source: Semrush)

Caption/Alt text: A potential customer looks for a quote for a carpeting job and is presented with options for local businesses including their ratings

• Service focus: Specializes in home and local service providers.
• Trusted source: Offers consumers a reliable resource for finding trustworthy service professionals.
• Membership fee: Requires consumers to pay for membership to access reviews.
• Businesses/industries: Ideal for home improvement, contractors, and service providers looking to connect with local customers.

1. G2 Crowd

G2 Crowd is a leading B2B software review platform that offers authentic user reviews and insights for various software products and services. It serves as a valuable resource for businesses seeking software solutions.

Use Cases: G2 Crowd is widely used by businesses to research and compare software options. It provides comprehensive reviews, ratings, and comparisons to help companies make informed decisions about their technology stack.

Alt text: A review of Vendasta by a customer on G2

• Authentic reviews: G2 Crowd's reviews come from verified users, ensuring credibility.
• Detailed comparisons: Allows users to compare software features, pricing, and user experiences.
• Market trends: Provides insights into software trends and user satisfaction.
• Focused on B2B Software: Limited to software and technology reviews.

Businesses/industries: Ideal for agencies, businesses, and organizations seeking software solutions for various functions, from marketing to project management.

2. Capterra

Capterra is another well-known B2B software review platform that assists businesses in finding the right software solutions. It offers a wide range of user-generated reviews and comparisons.

Use Cases: Capterra is a go-to platform for businesses looking to discover, compare, and select software solutions that align with their needs and objectives.

Alt text/caption: A review of an accounting firm on Capterra, which captures specific details about user experiences including cost and contributing factors to the rating

• Diverse software categories: Offers reviews for a wide array of software categories.
• User-generated content: Empowers users to share genuine feedback and experiences.
• Easy comparisons: Allows side-by-side comparisons of software features and pricing.
• Software-focused: Primarily suitable for software reviews and comparisons.

Businesses/industries: Valuable for agencies, businesses, and professionals seeking software solutions for specific operational needs, ranging from accounting to customer relationship management.

In today's digital era, online reviews wield an unprecedented level of influence when it comes to shaping the reputation of businesses. However, it's crucial to understand that the strategy for managing online reputation cannot begin and end at Google alone.

There's clear evidence indicating the proliferation of review websites and a growing preference among customers for platforms that provide specific information tailored to their interests and needs.

From well-known platforms like Google to specialized ones such as Vitals, there exists a diverse array of options to cater to various industries and objectives. By navigating these platforms strategically, agencies can help local businesses harness the potential to elevate their online presence, increase customer engagement, and fuel their growth.

In a world where online reviews can hold significant sway over consumer decisions, it's natural to wonder about their reliability and how businesses can navigate this landscape. Addressing common questions about review site trustworthiness and strategies for obtaining reviews sheds light on a topic often clouded by skepticism.

Are review sites trustworthy?

Review site trustworthiness can vary. While many sites have genuine reviews, there's also the potential for manipulated or fake feedback. It's essential to consider the site's credibility, the range of reviews, and consistency in assessing businesses. Review sites have also taken great steps around improving transparency of ratings calculations and introducing processes to take down suspected fake reviews.

How can businesses get more online reviews?

Businesses can encourage reviews by providing excellent service, asking satisfied customers to leave feedback, and making it easy for customers to share their experiences. The below video walks through strategies that you can leverage to help local business customers get more reviews.

About the Author

Vishal Teckchandani

Vishal Teckchandani is a Content Marketing Specialist at Vendasta. A newcomer to Canada, he spent the last 14 years of his career in Australia as a financial services reporter and TV host. He has written extensively about how technology companies are transforming business processes and lives, and interviewed the CEOs of global banking, payments, SAAS, and cloud storage providers including Afterpay, ELMO Software, Macquarie Group, National Australia Bank, NextDC, and Zip Co. When he’s not creating content, Vishal loves to cook, explore Saskatchewan with his family, and volunteer for his community.

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The 12 Most Credible Review Platforms for Customer Feedback

In this day and age, next to nobody makes a decision without consulting the internet first. Think about it – what do you normally do if you need the answer to a question? Or if there’s a fact that you’d like to know? You Google it, right?

So, what do you think your potential customers do when they’re considering a new product or trying out a new business? They’re going to Google it too. And they’re going to want to find out other people’s experience by looking at review platforms.

Did you know that   90% of consumers   read online review sites before visiting or buying from a business? Reviews can not only build your reputation but also support your company’s marketing efforts, influence your campaigns and play a huge role in your overall success.

We will cover…

What is a review platform?

How do get customer reviews?

The benefits of customer reviews

The most popular review platforms, the best review platforms for b2b companies, trustradius, the best review platforms for b2b and b2c companies, angie’s list, the best review platforms for seo, google my business, bing places.

•  TripAdvisor

Review platforms are places where customers can leave feedback about products or services for others to read.

The wider the word spreads about how good your company is, the more people you’ll attract, so ideally you want these reviews to be as honest and as positive as possible. Whilst the reviews themselves are the attraction to new customers, displaying them in the ideal place is an important step in the right direction for your business. Hence, including reviews on your website and social media accounts is a good idea.

How do you get customer reviews?

The best way to encourage customer reviews is simply to ask. Quite often, customers are more than happy to give you feedback about their experiences with your products or services, especially if those experiences are positive.

Here are a few ways you could go about this:

• Put up signs, stickers, or badges in your business, or on your website,  for online review sites. This not only encourages customers to write reviews but prompts people to read those reviews too, potentially attracting new customers. Plus, badges instantly instill faith in the customer.
• Include a CTA (call-to-action) on the back of a menu, receipt, invoice, or coupon code asking the customer to leave a review.
• Automate an email campaign that is triggered once a customer shops at your business or uses your services. This way you can ensure that only the customers who experienced your brand are prompted to leave a review.   See how to do this with Zapier .
• Or, the simplest way of all, is just to verbally ask the customer. After you make a sale, give a customer a good meal or provide a great service, ask them what they thought and if they would be willing to leave a review. If you don’t ask, you don’t get!

What makes customer reviews so impactful?

Higher search ranking

Firstly, reviews help your business rank higher on search engines like Google or Bing. The more your customers trust you, the more Google will trust you and consequently, you’ll attract even more customers. A   study by Moz   revealed that reviews contribute over 15% of a website’s ranking factor. For local businesses this can really make a difference.

Better click-through rate

Not only will you rank higher on result pages, if you have glowing reviews and you add the star ratings to your website, Google will show them on the results page. Look at the example on the screenshot below. Which listing would you click on? The one with the stars, right?

Those stars are called Google Seller Ratings and can have an incredible impact on your CTR (click-through rate).   Here’s how to get them working .

Help the purchasing decision

Even more importantly, reviews are beneficial because they influence your customers’ decisions. Reviews build trust, promote confidence in your business and a couple of good reviews could be the tipping point for whether a customer sticks with you or decides to go elsewhere.

Now that you know the benefits of customer reviews, here are some of the best online review platforms for your business. Depending on your niche, you have plenty of options to gather reviews with these review platforms.

Before we dive into the nitty-gritty of which online review sites fit a specific niche best, let’s take a look at the ones that are the surefire ways to get started.

Facebook Ratings and Reviews

More than just a place to catch up with friends and giggle at cat videos, Facebook can work wonders as a review platform. With more than   2.7 billion monthly visitors , it is the largest social network in the world, and it’s also in the   top 10 highest used websites   for global internet engagement. Straight off the bat, Facebook reviews will give you a huge advantage.

Having a Facebook page for your business also gives you the highest range of options of any of the online review sites listed in this article. Not only can your customers leave reviews and read the reviews of others, but they can like and comment on other people’s feedback and ask questions.

Yelp   is certainly old school, yet still used by millions. Originally focusing on restaurants, it built quite a strong reputation before branching out into almost every other industry. If you’re on Yelp, make sure to claim your business profile quickly so that you can keep track of what is being said about your brand.

Like many review platforms, you can’t edit the reviews on Yelp, but you can respond to them, so try to keep things friendly and helpful. Furthermore, Yelp helps train small businesses how to take control of their customer reviews and how to hold social events for Yelpers (a.k.a. Yelp reviewers).

Are you catering to other business owners? If you are a bookkeeper, business supplier, software company, or other business-to-business company, the following review websites will help you spread the word.

A favorite among SaaS (Software As A Service) companies, if your business sells software, you’ll want to make sure you have a presence on   G2 . As the leading B2B software review platform, they’ve collected over 1,000,000 reviews for different products and have over   4 million monthly visitors .

With a nifty LinkedIn authenticator, reviewers can post reviews or easily share their thoughts on a particular software preference with their entire LinkedIn network. This both adds another layer of trust to the readers and is an easy way to reach a potentially large, relevant audience.

G2 allows you to compare businesses with hundreds of similar services by 5-star rating, price, ease of use, quality of support, set up speed, and much more. Visitors can also upvote or downvote reviews based on their own experiences. Business owners can easily read competitors’ reviews to get a better understanding of what consumers are looking for.

Perfect for eCommerce, marketing, and other online businesses,   Reviews.io   gathers honest feedback for your business using an invite-only option. This means that customers can only leave reviews if a company requests it, via a simple email invitation.

Businesses can ask their customers to leave reviews on specific services, products, or the business as a whole. This gives companies a lot more control over who leaves feedback. As a verified Google review partner, all feedback gathered by Review.io is optimized for search results, which will further aid your SEO game. Plus, the platform has a well-designed UI, making it easy to navigate and use.

Similar to G2,   TrustRadius   focuses on software and service-based B2B companies.  Reviewers are also authenticated through LinkedIn, so setting up an account is nice and simple. Visitors can review a company alone, or in comparison with another by looking at a series of stats including 5-star rating, pricing, and in-product pictures.

TrustRadius is a particularly good tool for gathering feedback and understanding the customers’ issues and pain points. What’s more, as TrustRadius doesn’t offer a sponsored option, it’s definitely one of the most honest online review platforms out there.

If your business sells to the general public, you’ll likely do better with a review platform that is more suited to consumers. The following are great online review sites for both business-to-business and business-to-customer companies.

Another favorite with SaaS (Software As A Service) companies,   Capterra   features nearly a million reviews and an engaged and active community. Users can easily search for software based on industry, software type, or a particular product. That search is divided into almost 700 different categories – that’s a lot of data to help you find the perfect fit!

Visitors can directly compare up to four businesses side by side using the ‘compare to’ feature. Plus, another point for Capterra: the webpages for different categories consistently rank high on Google, so if you’re looking to better your SEO, then using this review platform will most certainly help. They are also backing their organic ranking with paid efforts so they basically take care of advertising for you.

Originally started as a review platform for small businesses,   Angie’s List   has developed into a high-end, reputable site. It is a paid platform, but it’s all the better for it as you don’t get the usual ramblings and nonsense that you sometimes do with free sites. Instead, reviews are a lot more thought out and, resultantly, more valuable.

The reviews are divided into categories, then they are given an A-F rating. They can’t be anonymous either, which further helps with preventing spam and fake responses. Angie’s list also acts as an intermediary between conflicts, which ultimately means that they could end up siding with you over an unfair customer. It’s free to set up a page for your company, but they also offer two paid plans for more options.

Better Business Bureau

An online review site built on trust, the   BBB   is a non-profit consumer advocacy group. They evaluate all types of businesses against a set of standards, providing the facts and letting the customer reviews speak for themselves.

Another premium review platform, the BBB charges companies to join it and, although they don’t actually force you, it’s recommended to follow the   BBB’s code of conduct . If you decide to get your business profile on the Better Business Bureau, then you’ll be able to display a badge on your site which shows customers how trustworthy you are.

When it comes to elevating your business, unless you’re a one-man-band, a lot of that hard work and effort will be undertaken by your staff. And as your business grows, so will your team. That’s where   GlassDoor , the workplace review platform, comes in.

With reviews of over 540,000 companies, you can bet that a lot of potential job candidates will want to check out other people’s experiences before they accept a job offer or even apply for a position.

Employees can rate a company on everything from the employment process itself, to everyday working life. If you get lots of positive reviews from lots of happy staff, GlassDoor has the power to radically improve your employment brand. This will help you scout out the best talent for future employment and gather feedback about what you could work on from within your business.

If the main reason you’re looking for customer reviews is to increase your credibility to search engines, we recommend using these….

The most obvious review platform to support your SEO,   Google My Business   is a free tool to help businesses manage their presence online. You simply need a verified business account on Google and your website, business name, contact information, opening hours, and location will all be neatly tied to your search listing.

Anyone searching for your business will automatically see all of these details as well. The best part? They will also see all of your reviews, giving them an instant reason to click on your site link or dial your phone number.

Bing Places   provides much the same service but, of course, for Bing users instead. But before you decide to label Bing as a lesser Google, whilst it may not be the big boy, Microsoft’s search engine still has the   second highest   search engine market share online. So, it’s more than likely, that you’ll end up with a few extra clicks and customers by adding your business to Bing.

TripAdvisor

Did you know that customer reviews for businesses   occur highest in the travel sector ?

TripAdvisor   has seriously evolved from where it started back in 2000. These days, not only are they covering hotels, holiday rentals, restaurants, and tour companies, they also feature customer reviews for spas, coffee shops, cafes, and other entertainment businesses.

Whilst a substantial portion of searches are still travel-related, people are also browsing TripAdvisor reviews before choosing a new restaurant to dine at or a new place to take the kids at the weekend. With Google searches like ‘restaurants near me’ bringing TripAdvisor a tonne of monthly traffic, it’d be well worth your time to add your business to their results.

It’s a wrap

There you have it: a nice, comprehensive list of the best review platforms broken into categories waiting for you to cherry-pick your favorites! But then what?

Then you can learn how to utilize the glowing feedback that you gathered on these platforms. Check out our article on   the power of reviews – and how to use them !

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Home Blog How to Create a Review Website Step-by-Step Guide

How to Create a Review Website Step-by-Step Guide

While 88% of all online reviews come from four leading websites, there is still free room for new and promising social projects of this type. The matter is that people love sharing their experiences (especially negative) and 70% of online shoppers read up to six independent reviews before making a purchasing decision. 

So, how can you create your own review website and compete with globally leading platforms? This article suggests a review website development strategy along with some insightful ideas to create a competitive edge.

What’s The Main Idea of Review Websites and Why Are They Relevant?

The main idea of review websites is more than simple – these are the platforms that allow the buyers and customers to share their experiences and impressions of products and services they recently purchased and ordered. But despite the simple idea behind it, review websites have long become powerful marketing tools that are equally beneficial for both companies and customers. 

Below are just some of their advantages.

• Work as social proof. 88% of customers trust users’ online reviews as much as personal recommendations. However, most of them agree that for such a trust level, there should be multiple reviews for a product or service, and all of them should look authentic. 
• Help customers make better decisions . For 25% of US customers , online reviews are important to consider before choosing an online retailer. 62% of them also research customers’ feedback before picking a service provider. 
• Improve the company’s discoverability. For example, on Yelp, the companies and establishments with the highest user rating are highlighted in the organic search results more frequently compared to the ones with poor customer feedback. 
• Work as a business reputation management tool. Online reviews shared by the users are the tools that can both skyrocket and significantly damage your reputation. From this point of view, review websites become strong reputation management tools, which, when used right, can influence customers’ decisions, improve your brand awareness and shorten the sales cycle. For instance, 42% of Yelp visitors make a purchase within a day after visiting the website.

How Review Websites Make Money with Examples

While review websites are free for users eager to share their feedback, there are several opportunities to monetize such projects. Below are the most viable business models for a review application.

• Advertising. This is the most intuitive tactic to follow, especially at the very beginning of the project’s lifecycle. 
• Freemium . This business model implies offering corporate customers some free features, for example, creating a business profile on a website and communicating to the users who left a review. More advanced features, for example, a top place in the listing or running PPC advertising across the review website, come for a fee. 
• Affiliate marketing . A lot of review websites also make use of affiliate marketing, earning a commission each time the user follows a company’s link and makes a purchase on a business website. For example, TripAdvisor partners with hotels across the globe in this way. 
• Mixed model. A mixed model, as the name suggests, means combining the best features from the monetization tactics above into a holistic strategy. For example, Yelp is great at following a mixed business model and offering companies the smartest set of services within the platform. For instance, their Upgrade package (inspired by the Freemium business model) allows the companies to stand out in search results, convert visitors into customers with customized calls-to-action and block the competitor’s ads on your page. 

Need help with choosing the right business model for your future project? Apply for Business Support services and play it right!

How to build a review website step by step.

So, let’s find out how to create a review website following the LEAN development methodology and staying agile.

1. Decide on a review website type

Before starting a review website, the first thing is to decide on its type. Below are the ones to choose from. 

• Websites with user-generated reviews . For example, these are such projects as Yelp and TrustPilot. 
• Websites with expert and critical reviews . TrustRadius and Clutch.co can be some of the examples of review websites of this type since the reviews they have are shared by business and tech professionals. 
• Independent review blogs . For instance, Healthline is an independent health and wellness blog that also has a “Shop” section with product overviews, comparisons and expert reviews.

Websites for which reviews are not the primary business . Reviews aren’t a primary business for Google, however, most users searching for a local business pay attention to them.

2. Decide on a niche

The next step to create a review website is to decide on a niche. The choice of possible ones is pretty large, so below are just some of the ideas.

• On-demand services reviews. If you would like to make a review website for such a niche, you have to be very smart and creative. There are two possible tactics to compete with Yelp – you have to either narrow the niche down even more, create a website for food delivery or taxi services reviews only, or leverage the most innovative solutions like AI or VR.  Also, think about the ways to create a niche review website for a less popular niche – for example, the competition in the healthcare services review niche isn’t as fierce as in food delivery.  
• Product reviews. Let us guess that the first website you visit for product reviews is Amazon. While it isn’t a review website in its pure form, its review feature is pretty useful for both Amazon users and occasional visitors. 
• Employers reviews . In one of our recent articles, we discussed how to make a job posting website like Glassdoor. You have probably noticed that in addition to job ads, it is also an employers’ brand management website where ex-employees can share their impressions on collaboration with a particular company. 

Entertainment reviews . This is also a pretty wide niche that can cover the websites with online games, movies, dating services, events reviews and so on.

3. Think over a business model

The choice of a business model directly depends on the niche you choose to build a review website for. For example, monetizing a product reviews website with affiliate marketing makes the most sense. This strategy can also work for an expert blog with a product review section. An entertainment reviews website can easily be monetized with the help of advertising, while the platform reviewing on-demand services requires following a mixed tactic.

4. Shortlist the necessary features for an MVP

Below are the must-have features to create review websit e MVP and get started with gathering user feedback. 

• Registration/Log-in. As usual, don’t forget to add the opportunities to log in via Google and social media. 
• Personal profile . Depending on the specifics of your review website, you will probably have to create two different profiles – for customers and for businesses. The latter requires thinking over more details like payment system integration, communication with the customers, setting up advertising campaigns, reports and analytics and so on. 
• Create a review. This is a core feature for a review website. In addition to text review, there also should be an option to add photo and video feedback. 
• Search engine . After logging in, a search engine is the next getting-started feature for most users. Adding local search features would also be essential for the websites sharing local business reviews. 
• Push notifications . Push notifications are still great for user engagement so consider creating flexible notification settings to deliver a better-personalized experience. 
• Map integration . Don’t forget to integrate your website with a map service so that the users can also look for the best-rated establishments in this way. 

Making a Review Website Competitive - Ideas for Inspiration

After we have discovered how to start a review website, let’s find out how to make it competitive and trusted by users. Below are some simple yet effective tips. 

• Accept reviews from only verified buyers/customers . For example, TopHotels, one of the main competitors of TripAdvisor, encourages travellers to add their travel vouchers when writing a hotel review to make the latter more credible. Given that 30% of online reviews are fake, verifying user feedback in such a way makes a lot of sense for a newly created startup.
• Embed an AI-powered review verification algorithm . A fake review spotting algorithm is another tool to clear your website from them and make it more trustworthy. For example, you can do it with the help of Fake Spot API . 
• Add a location spotting feature. As for another idea for making the reviews on your website more credible, consider adding a location spotting feature. With its help, the users would be able to check-in in an establishment and leave an authentic review here and now. 
• Add a one-tap review feature . An opportunity to leave a one-tap review is great for both users who don’t want to write a text, plus they can be used to rate products or services, making them compete more honestly.
• Add gamification experience . For example, Yelp has some gamification features, plus it allows for community building. The most active users can receive points and become Elite reviewers on the platform. 
• Embed a recommendation engine for a better-personalized experience . Doing it with the help of a recommendation engine API is pretty easy. 
• Let the companies communicate to the reviewers via your platform . Both businesses and customers will appreciate such a reputation management feature. The latter, by the way, expect businesses to respond to their review in less than a week.

Ready to create an innovative review website? Meet our programmers right now for more insights and ideas!

What technologies to choose for review website development.

So, let’s proceed with the technical side of the question. How to make a review website when the choice of technologies, tools and frameworks is so diverse? Consider some of the intuitive options below.

• WordPress. Using a pre-developed WP theme for a review website is the easiest way to choose. However, keep in mind that while this option is the most cost-effective, the customization opportunities are pretty limited in WordPress. Nevertheless, this platform can be a good choice for idea validation at a low cost and almost no time. 
• HTML/CSS, JavaScript. This tech stack, in turn, allows for developing a more professional review website with a fully-custom design and unlimited customization potential. In such a case, you will have to hire JavaScript developers to leverage the full power of this technology and make your future website secure and scalable. 
• React Native. React Native is a cross-platform development technology that makes sense if your target users expect mobile experience to come first. React Native websites seamlessly adjust their UI according to the operating system, browser and device they are accessed from. From this perspective, this technology can be a good choice for low-cost idea validation if in future you plan to develop a review-sharing mobile application. 

Get Started with a Top-Notch Review Website Development Right Now

So, creating a review website can be a promising idea for a startup but you have to think over your value proposition carefully, keeping market trends and user expectations in mind. Also, consider hiring Ukrainian developers for startups to access top tech expertise and build your project at a reasonable cost.

Binerals programming team is here to get started with your review website development right now. Send us a quick note to make your project run!

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The Online Review Sites You Need for Customer Reviews in 2023

Table of Contents

Is your business or brand being acknowledged on the most relevant online review sites? Let’s take a look and discover how to obtain more reviews. It always feels great when you read wonderful customer feedback about your business. The feeling of getting five stars is inexplicable but these positive assessments are essential for much greater reasons than just ego boosting.

Studies have indicated that customers typically rely significantly on online reviews when making purchasing decisions.

So much so that in fact, many of them trust such reviews as if they were suggestions from friends. You can be certain then; these evaluations can make or break your business!

With the sheer size of the internet, it can be difficult to ensure that you’re taking advantage of all customer reviews. Fortunately, there are certain strategies and techniques that can help maximize your efforts in this area.

By concentrating on the review sites that are most meaningful to potential customers, you can get great results in a very short time.

Let us take a look at those online review sites that can do wonders for attracting more customers in 2023.

Which Review Sites Have the Largest Reach?

There are three top dogs when it comes to online review platforms.

First, we have the big old G. Google has a dedicated product for businesses to promote themselves – Google My Business.

As an undisputed leader in the online industry, Google My Business provides a plethora of benefits to millions of users. Not only can you find contact information and operating hours for businesses with ease, but also review business hours which comes in handy as well! With its one-stop-shop capabilities, it’s no wonder why so many people turn to Google first when searching for something on the web.

Google reviews are essential for boosting a business’s reputation and providing potential customers with the confidence to purchase. Google is well-known for being the top search engine, so it goes without saying that businesses are continually competing for better rankings on its platform. Fortunately, reviews can be beneficial in improving those positions; plus they’re effortless to find by searchers!

Then we have the king of social media.

Facebook is a powerful tool that allows users to keep in touch with friends and family, as well as follow their favorite businesses and brands. Business profiles on Facebook are incredibly important for companies of all sizes, allowing customers the opportunity to provide feedback through reviews depending on their experiences with the company. In fact, these reviews can be highly influential when it comes to creating or maintaining an engaged customer base!

Then we have one of the most trusted customer-centric platforms for reviewing local businesses.

Yelp is a powerful tool for local businesses – its website and app not only post reviews from Yelp reviewers, but it also provides essential insights into business performance. Through Yelp’s training program, small companies get guidance on how to address negative feedback, as well as health inspection scores. Furthermore, Yelpers can attend social events hosted by the company to review or engage with others in their local community.

For many years, Yelp was the go-to review site for customers. Though its popularity has decreased over time, it remains a considerable player in this domain and should not be overlooked.

How Big are these Review Sites?

Although not all of the most popular review sites advertise their visitor statistics, we still have access to a wealth of data regarding those who use them.

• Yelp is an unrivaled force in the online marketplace, with over 178 million unique visitors each month across all platforms and a whopping 28 million new users on its app every month. Additionally, Yelp boasts a staggering 224 million reviews since being founded in 2004 – that’s right up until 2020!
• Facebook had an incredible 2.89 billion monthly active users in the second quarter of 2021 – a whopping one-third of the world’s population! With so many people utilizing Facebook, reviews posted on this platform are seen by countless individuals. That is a remarkable amount of attention and visibility for your business or product if you’re able to utilize it correctly.
• Despite the fact that Google does not share information about the number of reviews posted, it is important to consider two points. First, anyone with access to Google can view a business’ reviews on their page. Second and more importantly, data suggests that almost everyone in your customer base has access to Google – an estimated 270 million unique visitors from just the United States alone visited in October 2020! This reinforces how vital it is for businesses nowadays to ensure they are receiving positive feedback through online review platforms such as Google.

What about Reviewers?

A survey recently revealed insights on the “big three” review sites (Google, Facebook and Yelp) that offer a deep understanding of their ranking against one another – even more so than what is available through their user stats.

Here’s what you need to know:

• In a recent survey, an impressive 63% of participants reported writing Google reviews within the past year.
• In the past year, the survey results revealed that an impressive 54% of people had posted Facebook reviews.
• An impressive 32% of those surveyed had submitted Yelp reviews over the past year!

As the digital marketplace continues to grow, so do consumer reviews of businesses and products. Google and Facebook have become increasingly popular avenues for posting reviews, yet Yelp remains an incredibly influential platform – as its user base is strong and steadily growing.

What Review Sites to Focus on?

Businesses must realize that online reviews are not entirely out of their control; instead, they can take steps to ensure positive customer feedback is featured prominently.

But beware though.

That does not mean you rely on paid reviews. It’s a must to avoid purchasing online reviews or attempting to coax your customers into writing deceitful feedback about their experiences. Doing so will only hurt your business and reputation in the long run.

You have the ability to influence where your customers post their reviews, so it’s essential to put emphasis on the sites that will have the greatest impact on your business.

For the majority of businesses, it is essential to monitor their ratings on the big three review websites. However, many organizations neglect niche review sites within their industry that may provide added value and customer insight. Examples of such platforms could include:

• For lawyers and attorneys: Avvo , Lawyers.com
• For Medical practitioners: Healthgrades, ZocDoc
• For restaurants: Zomato , TripAdvisor
• For service providers (contractors, cleaners): Angi (formerly AngiesList), HomeAdvisor

Remember: when it comes to reviewing sites, sometimes less is more.

Suppose if 15 customers offered compliments about your service in one month, wouldn’t you prefer to have a few reviews published across numerous websites or five to six on the most favored sites?

If you want your reviews to be seen in the right places, it’s advisable that you focus on no more than five review sites. This ensures that you are able to get quality results and maximize the visibility of your business online.

Don’t compromise the strength of your reviews by dispersing them in too many places. For ultimate success, focus on obtaining a constant flow of favorable feedback from key online review sites that are special to your organization. This is an ideal way to improve and preserve your business’s reputation!

How to Select the Best Online Review Sites

If you’re looking to find the most suitable online review site for your business, here are a few tips that can help guide you:

Go for Mainstream Review Sites

Adhering to the set of standards from standard review websites is beneficial for your business and only logical. By selecting mainstream review sites with reasonable guidelines on customer feedback, you can ensure that your company will benefit in the long run.

Find out where your Visitors are

When deciding which sites to invest time in, assessing how familiar your target audience is with them should be a top priority. A recent survey showed that an astonishing 66% of customers don’t trust internet review sites they’re unfamiliar with. Therefore, attempting to create an online presence on platforms unexplored by potential buyers and clients would likely prove fruitless.

Concentrate your energy on the most advantageous websites, such as Google, Facebook, and Yelp. Research indicates that 87% of smartphone owners own at least one of these apps with preloaded login information – making it simpler for people to give a review. Investing into this will prove beneficial in the long run!

Go for User-Friendly Review Sites

Customers are often hesitant to explore an unfamiliar review platform and try to understand its operation. Therefore, you need to direct them toward sites that make the entire process of leaving a review as effortless as possible. Although writing a review is relatively straightforward, it’s essential for the site’s user experience to be smooth, clear, and easy to use – some small and specialty ones can have quite cumbersome navigation or unreliable performance which could potentially reduce customer satisfaction.

Picture yourself as a consumer when picking the review websites that are most ideal for your promotional strategy. Investigate if the website makes it unproblematic to construct and post an evaluation.

What to Do Next After Finding the Right Review Sites?

Narrowing down the most important review sites for your company is a great first step; now you need to make sure that customers are providing feedback on those platforms. A simple request from you can often be successful in getting them to leave reviews, but this approach isn’t foolproof. Customers may forget about their reviews or it might slip your mind to ask – after all, everyone has a busy life!

For that, you will need to invest in an automated review system that can help send reminders to customers to review their experience.

Frequently Asked Questions

What are some popular online review sites for finding customers.

Some popular online review sites for finding customers include Yelp, Google My Business, TripAdvisor, Angie’s List, Better Business Bureau (BBB), and Glassdoor.

How can I get my business listed on online review sites?

To get your business listed on online review sites, you will need to create a business profile on each site and provide your business’s name, address, phone number, and other relevant information. Some sites may also require proof of business ownership or a business license.

How can I get more positive reviews on online review sites?

To get more positive reviews on online review sites, you can focus on providing excellent customer service, asking your customers to leave a review, and responding to any negative reviews in a professional and helpful manner.

Can I remove negative reviews from online review sites?

It depends on the review site’s policy. Some sites may allow businesses to flag or dispute a review if it violates their terms of service, but other sites may not.

How can I respond to negative reviews on online review sites?

When responding to negative reviews on online review sites, it’s important to stay professional and apologize for any issues the customer experiences. Offer to make it right and ask the customer to contact you directly to resolve the issue.

Can I incentivize customers to leave a review on online review sites?

It depends on the review site’s policy. Some sites may allow businesses to offer incentives for leaving a review, while others may prohibit it. It’s best to check the review site’s terms of service before offering any incentives.

Are online review sites only for businesses in the hospitality and travel industry?

No, online review sites are not only for businesses in the hospitality and travel industry. They can be used by businesses of all industries, such as retail, healthcare, and home services.

How can I improve my rating on online review sites?

To improve your rating on online reviews  sites, you can focus on providing excellent customer service, responding to reviews in a timely manner, and addressing any issues that customers may have.

Can online review sites impact my search engine rankings?

Yes, online review sites can impact your search engine rankings. Positive reviews on reputable sites can improve your visibility and search engine optimization (SEO).

Are online review sites the only way for customers to leave feedback about my business?

No, online review sites are not the only way for customers to leave feedback about your business. Customers can also leave feedback on your business’s website, social media accounts, and direct email or phone calls.

It can be difficult for a business to determine which online review sites are most pertinent in the current atmosphere. No doubt, Yelp, Facebook and Google top the list of popular and powerful sites; nonetheless, never underestimate any niche websites that specialize in your industry!

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20 Best Review Website Designs

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Looking for some inspiration for a review website design? Look no further! Here are 20 best review website designs, some of which belong to really popular websites, while others are WordPress themes you can use to create your own review website.

Whether you want to review latest gadgets, fashion clothing, travel destinations, computer games or even sports equipment, these examples of the best review website designs will surely provide you with enough design inspiration to start working at your new review website project.

Here they are!

Travel Portland

This website browses social media to find the latest Portland food, beer, shopping and music shot by visitors and locals. It’s a very useful and nice platform in you want to find out what are some things to do and places to do in Portland. It can even help you plan your trip.

Reviewer is a WordPress theme built for writing reviews for movies or TV shows. It has all the features needed for a powerful review website design, including easy translation to any language, five background pattern options to choose from, five star rating system, a widget for ‘featured author/reviewer’ and more!

Gauge is a review theme that allows you to create extensive reviews for games, movies, food etc. Each review item has it’s own centralized hub page with tabbed navigation. This theme comes with a fully responsive, modern and clean design. The review system works pretty great and it also has a very nice design. It also comes with BuddyPress/ BBPress integration.

PRODUCT HUNT

Product Hunt is a curation of the best new products. You can use it to discover the latest mobile apps, websites, and technology products that everyone’s talking about. It has a really cool and simple design that makes everything very easy to find. You can start by searching through yesterday’s latest products.

Reviews is a complete system for reviewing products and services. Users can leave feedback about a certain product/service they wish to purchase. You are able to create as many reviews as you want for as many criteria as you want. It also comes with great gallery and slider and it also gives you the possibility to count any review’s visits.

Swagger is a WordPress theme that allows you to create unlimited custom review “mini-sites” within your main website. In order to give your users the best experience possible, Swagger’s front page will grab content from your mini-sites and display it all together in a very cool showcase.

This site lets you research, find and buy the best supplements. Labdoor tests the purity and label accuracy of hundreds of best-selling vitamins and supplements. Labdoor is an independent company that you can count on for testing other brand’s vitamins and supplements and for finding out whether their products have any harmful ingredients or contaminants.

The Review is a stylish review and magazine theme that allows you to create extensive reviews for multiple types of products, such as games, travel destinations, films, technology etc. Its review system is pretty great. This is a fully responsive website theme that can be easily customized using Visual Composer and it offers you total customization.

Read Fodor’s reviews to find the best travel destinations, hotels, and restaurants. You can use this site to plan your trip online. One of its best features is that it also gives you trip ideas in order to create trips faster if you don’t have any inspiration.

Mona is a simple, personal blog theme with a delicate design and distinctive typography. It also offers a review system. You can pick between 6 different layouts (tile, grid, classic etc). Authors can review products and services and it has an overall classy look.

This theme comes with 50+ theme options for each review type you create so you can customize them. Start creating your own unique review website by choosing between two unique skins, countless color schemes and background designs and more!

This is Australia’s genius film guide with nationwide movie and cinema times, ticket booking, reviews, trailers. It has a very simple, comprehensive design that creates a great experience for users who want to find out which are the current films that they can see in cinemas and what’s coming next.

Engine is a theme that works perfectly if you need a website with a comparison and review system. It’s very easy to customize it and it also gives the option to assign a ‘heat’ index on all trending articles based on user interest and reviews.

Goliath is fully responsive WordPress created with News & Reviews Magazine in mind. This theme looks and works great on all screen sized and devices and it has a built-in rating system, useful summary tools and improved review display in Google search results.

HEALTHGRADES

Healthgrades is the leading online resource for comprehensive information about physicians and hospitals. We all know how hard it can be at times to find the perfect doctor for you and your symptoms, but this website makes this task so much easier by letting patients give reviews about their satisfaction and hospital quality.

Delipress is a flexible WordPress theme for review websites. The theme works well with all desktop and mobile devices and has a ton of built-in features. This is a SEO-friendly, fully responsive theme that you can use to create your own personal review website in a very easy way. It also has a very quick 1-click demo install.

Broadsheet is an online magazine featuring cafes, bars, restaurants, shops, and galleries. It’s an awesome platform if you’re looking for places to visit in certain cities that you’re planning on visiting. You can also find useful information about that city’s fashion, art and entertainment spots.

This theme has a beautiful newspaper style homepage layout that you can edit with a drag and drop page editor. It also comes with 6 different demo sites that display different layouts and color styles. This themes comes with Slider Revolution and Visual Composer included and it will create a very smooth experience if you’re planning on customizing it.

This is a perfect theme for review sites. Every post can easily be turned into a review for any kind of product. You can also choose between 9 finished color schemes. One of its best features is that it lets you pick between 3 variants of rating systems.

Magazine theme is excellent for news, newspapers, magazine, blog and review sites. It has an integrated custom review system. You can create your own personalized homepage in minutes by choosing from unlimited colors and design options and you can also a review & rating system based on different themes.

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4 thoughts on “20 Best Review Website Designs”

I love these layouts! Thanks for sharing!

good collection list . Thanks for your sharing .I am looking for a magazine press now .

Thanks for sharing these ideas with us.

I like the website design of Gauge, its seems to be too interactive.

Although scrolling is a very popular design and frequently used across most websites (especially e-commerce), it is not for every website. This has a direct bearing on traffic.

Very fresh and clean selection.

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• Developer Blog
• Software Development

How to Create a Review Website?

Aran Davies

Interested in knowing how to create a review website?

This is a great market that is growing rapidly.

Using review sites is an increasingly common behavior among consumers. As a recent Statista report highlights, 17% of American internet users check product or service reviews online before they buy it.

This trend is particularly high for certain age groups. In certain groups, as much as 40% of internet shoppers rely on online reviews . When it comes to leaving feedback, some age groups see over 50% of users post reviews .

First, let’s see what is a review website and the features a good review website should have. Then, we will see how to create a review website successfully.

What Is a Review Website?

A Reviews website is a platform where consumers find reviews of products and services they might buy. However, that‘s not all. Review websites are increasingly becoming important for businesses as marketing tools.

Gaining enough good online reviews is now important for most businesses. Whether a restaurant or a software development company, these businesses are trying to get as many 5-star reviews as possible. What’s even more important is that they prefer these reviews to reflect on a reputed review website.

Review websites enable transparency, and consumers love it! Consumers can publish reviews and give a star rating. Businesses need to acknowledge, take appropriate actions, and respond promptly to a review post.

A good review website maintains a clear audit trail that shows whether a business took the required action. This further adds to the transparency.

No wonder a HubSpot report notes that 1/3 rd of their survey respondents acknowledged the importance of reviews.

Examples of Popular Review Websites

Let‘s analyze a few popular review websites to give you ideas about design and features in your journey to create a review website.

Amazon Customer Reviews

One of the earliest websites to allow customers to post reviews, Amazon Customer Reviews , remains a very popular review website. Many consumers rely on the review ratings and comments on this website.

The website features a 5-star rating scale. Aggregate rating percentage, review comments from customers, recent customer reviews, etc., are the other key features.

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Angie’s List

Users need to pay a membership fee. The site focuses on US-based services businesses. Reviews are on an A-F scale. Customers can‘t post anonymous review comments.

Companies can set up a review page for free. Additionally, they can respond to review comments. Only members of Angie’s List can post review comments.

Choice is based out of Australia, therefore, businesses having customers in Australia can take advantage of it. They test products and services independently.

The company independently publishes reviews and comparisons. They also create buying guides. It‘s funded by members, additionally, members can post review comments.

Trustpilot is based out of Denmark. They are present in Europe, the US, and several other countries. Businesses can use this platform to collect customer reviews proactively. Customers write the product review. However, a 3 rd party verifies them.

The company offers a limited free version. The premium version is powerful, and businesses can customize review invitations. Businesses can also share reviews and ratings using social media.

TestFreaks is based out of Sweden. They are like Trustpilot in many ways. Companies can proactively collect customer reviews. They can respond to customer review comments.

This platform also has a Q&A form. Prospective customers can ask questions, and the customer service team of the business can answer them here.

Features That a Review Website Should Have

A competitive review website should offer the following features:

• The website should allow rating moderation. Verification is required for reviews. This feature prevents spam.
• Search Engine Optimization (SEO) is important for a review website. It should use important SEO components like rich snippets.
• Users need aggregate rating data. The data should be broken down into different star levels, with percentage ratings shown for each star.
• Consumers should be able to write review comments. Forms, where customers write a review, should be easy and intuitive. These forms need to collect relevant information. Customers might change their minds. Therefore, an edit option is also important.
• Users need to sort results by rating. They should also be able to see the most recent reviews. Filtering options are needed on the website.
• Review comments should be clearly displayed.
• Users of the website should be able to export results into CSV files.
• An easy ’User Interface‘ (UI) with responsive design is important.

Integrating affiliate programs with a review website: An idea worth considering

You can integrate an affiliate link into your review website. Customers read reviews of products on your site. Subsequently, they follow links to buy these products.

You earn an affiliate commission when they buy using links on your site. This can be a form of passive income for you.  

A good example of such a program is Amazon Associates. This well-known Amazon affiliate program helps content creators, publishers, and bloggers monetize their traffic.

Make a Review Website Using WordPress

This is a no-coding option. If you are an entrepreneur in a hurry and you don‘t have a development team, then this could be your option. You can quickly build a review website using WordPress, the popular ’Content Management System‘ (CMS).

Why you might want to use WordPress to create a review site?

Developers of WordPress initially catered to bloggers. WordPress makes it easy to create appealing homepages, new posts, etc. While it’s still a popular CMS for blogging, many business owners use it for many other purposes.

Examples are websites like eCommerce, magazines, portfolios, etc.

WordPress removes the need for coding. WordPress themes control the look and feel of the website. The themes offer a customizer, therefore, you can change several aspects like color, font, layout, etc. Themes usually offer a range of widgets, e.g., social media integration, which you can use.

You can display useful information thanks to the WordPress sidebar. A sidebar is a widget-ready area used by WordPress themes.

WordPress shortcodes offer significant advantages. They are pieces of code that enable users to execute code inside WordPress pages or posts.  

Which WordPress themes can you use?

For this project, I suggest you use the “ Reviews ” theme. You can install it easily and import their demo content.

Subsequently, you can replace the demo content with your actual content. It‘s a responsive theme. It‘s easy to customize. Check out the pricing plan here .

You can explore other WordPress product review themes too. A few examples are as follows:

Many of these review themes include useful page builders like Divi Builder. Depending on your business, you can use popular WordPress product themes on your product review site.

A few examples are as follows:

• Superfood – for organic food products;
• Manufactura – for handmade crafts;
• Bacola – for grocery stores.

Which WordPress plugins can you use?

WordPress plugins address the core functionalities. Using plugins eliminates the need for custom-code functionalities.

I recommend using the “ Site Review ” WordPress plugin. This allows for inserting reviews and comparison tables on a product review blog.

The website admin can create customized review templates. This plugin is suitable for creating a robust user review system.

You can also explore other WordPress product review plugins, e.g.:

• Starfish reviews ;
• WP customer reviews ;
• WP review pro plugin;
• WP business reviews .

These plugins offer many advantages, e.g.:

• Website owners can automatically add new reviews.
• These plugins offer many options for review box display.
• WordPress website owners can make up comprehensive rating systems.
• Leading plugins for a WordPress review website enable site owners to manage review posts and testimonials.

You can use the Schema plugin . This helps you to use Schema markup. It’s a form of code that website owners can incorporate into their websites. Schema markup helps search engines to return more informative results for users.  

Procuring a WordPress hosting plan

You need to procure WordPress hosting in this approach. There are several reputed WordPress hosting providers. I suggest you use the Bluehost WordPress hosting solution. This is a well-known provider with several pricing plans.

InMotion Hosting is another well-known WordPress hosting provider. It provides high-quality services and reasonable pricing plans. You will find the comprehensive InMotion Hosting WordPress tutorials useful.  

You can also host your WordPress site using GoDaddy , another web hosting provider. It provides a free domain name if you buy an annual managed WordPress hosting plan.

Onboarding web designers

Hosting, themes, and plugins make up much of your cost to make a review website in this approach. you need web designers. Web designers have less work in WordPress website development projects. That’s because WordPress themes take care of a lot of the design work.

You need to hire web developers only if you have significant customization requirements for WordPress themes or plugins. Onboard developers with PHP and MySQL skills in that case.

Review Website Development With Custom-Coding

While using a CMS like WordPress can help you in launching your website quickly, sometimes this may not be enough. You might need to add customized features, and in such cases, custom development is a better option.

I will now explain the approach to developing a review website using custom coding.

A high-level overview of the development

At a high level, the following is what you should do:

• Assemble a skilled and experienced team to develop a review website.
• Obtain a ’Platform as a Service‘ (PaaS) account from a PaaS provider . This expedites development.
• Design and develop the website using the appropriate tools on the PaaS platform.
• Integrate ’Application Programming Interfaces‘ (APIs) for addressing core review website functions.

Proactive project management is needed. There are several modern project management methodologies. I had earlier described them in “ Top 7 project management methodologies ”.

While you can review this guide and choose the methodology that best suits you, I recommend the Agile methodology. It‘s suitable for website development, which is typically an iterative development.

You can consult our guide “ How to Build an Agile Development Team ”.

Building your development team

You need the following skills in the team:

• Business analysts;
• Web designers with HTML and CSS skills;
• Web developers with Java experience;
• A project manager (PM).

It‘s preferred that you onboard a co-located team. However, that may not always be possible. If you need to work with a remote team, then ensure that the PM is experienced in managing a remote team.

Our guide, “ 10 essential tips to managing remote employees ,” can help.

Obtain a Google App Engine PaaS account

PaaS providers can significantly expedite the development process. Cloud computing has provided us with several computing models, and PaaS is one of them. In this model, PaaS providers manage multiple aspects.

This includes the cloud infrastructure, networking, middleware, operating system (OS), and runtime. Developers bring their code and data. For start-ups, this reduces the upfront investment in infrastructure.

I recommend you use Google App Engine , which is Google’s PaaS platform. App Engine has all key PaaS features. It supports popular programming languages like Java, PHP, etc.

This is a fully managed environment where the provider monitors and provides diagnostic support. Scaling, security, etc., are its other advantages.

Java, a powerful and proven language, can be a good option for your review website. On Google App Engine, you can use their Java runtime environment.

Google App Engine offers both standard and flexible Java environments. View their offering here .

Depending on your website requirements and design, you will need to select the appropriate database solution. Google App Engine offers both relational and NoSQL databases. Review their database offerings here .

Website development is an iterative process. Websites are ’Systems of Engagement‘ (SoEs). They require frequent changes. The release management process needs to keep pace with this.

Build management, code deployment, and test execution need automation. A robust DevOps process is required. Google has its DevOps solution that you can review.

Check out the comprehensive Google App Engine documentation here . Google App Engine has a free trial period.

Contact their sales team for their detailed pricing plan. Using this platform, you can design and develop your website UI.

Now, I will explain how you can address the core functions.

Use the Google “My Business” API for a review website

Google offers its “My Business” API. With this API, you can incorporate review data processing on your website. The API supports the following features:

• The website can list all reviews recorded for a business/product/service.
• Showing specific reviews on the website is possible.
• Businesses can reply to specific review comments.
• A company can delete a reply to a review comment.

The API is available in both HTTP and Java. You can review the API documentation here .

Use the BrightLocal API for online review and rating

In some cases, you might want to obtain data from an existing review website and display them on your website. BrightLocal API enables you to get online review and rating data from sites like Google, Yelp, Facebook, etc.

The API can monitor reviews on over 30 prominent websites. You can get review counts and star ratings. BrightLocal API also lets you extract review comments, reviewer name, review date, etc.

They publish their pricing plans on their website. You will need to contact them for additional questions about their pricing.

Note that you need to buy their SEO Pro service, to get access to their APIs.

Key considerations while building a review website from scratch

Keep the following considerations in mind when creating a review website:

• You need to offer a great user experience.
• Design technical solutions keeping the non-functional requirements (NFRs), like scalability, performance, maintainability, security, etc., in mind.
• Use modern development tools and frameworks to expedite development and testing.
• Implement a thorough code review process.

The project management approach

This is a complex development project requiring a structured approach. The ’Scrum‘ technique, a part of the larger body of the Agile methodology, is the way to go. This supports iterative development. Iterations in this technique are called ’Sprints‘.

A ’Scrum team‘ is led by the ’Scrum master‘, i.e., the PM. It‘s a cross-functional team, i.e., consisting of designers, developers, testers, and business analysts.

The ’Product owner‘ documents the requirements or features in a document called the ’Product backlog‘. A ’Sprint Planning Meeting‘ is held to slot features into sprints.

The input to this process is the estimation done by the team. Project stakeholders indicate the priority of features, which forms the other input. The first iteration focuses on building the ’Minimum Valuable Product’ (MVP), i.e., the first version launched in the market.

Based on the feedback from the market, there could be a revision of the plans for the other sprints.

There is a ’Daily Stand-Up Meeting‘, i.e., a status meeting. The scrum master uses it to know the project status and resolve issues.

The sprint is successful when the features are working as per the specifications, and the project stakeholders approve it in a ’Sprint review meeting‘.

The team also holds a ’Sprint Retrospective Meeting‘, i.e., a lessons-learned exercise. Read our guide “ How to Build a Scrum Development Team ” for more details.

Cost to create a review website using the custom development approach

I have explained how you can get the pricing plans for Google App Engine and the APIs. You need to separately estimate your development manpower cost. Your features will drive that. Additionally, the labor rates influence it.

Planning to Create a Review Website?

If you need to engage a development partner to create your own review website successfully, check our guide “ How to find the best software development company? ” to know how to choose one.

If you are still in search of experienced software developers for your development project, DevTeam.Space can help you via its field-expert software developers community.

Write to us your initial project specifications, and one of our managers will get back to you for more details.

Frequently Asked Questions on How to Create a Review Website

To create a review website, you will need to create a project specification plan according to your business model and required features so that you can onboard developers. Find the right developers and then set up the infrastructure and communication channels. Outline the tasks to be completed and the required deadlines. Read this article for more details.

The primary source of revenue for such sites is advertising.

TripAdvisor, Clutch, and Yelp are just a few examples.

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Best Consumer Business Review Websites in Your Industry

This is the ultimate guide to   Consumer Business Review Websites.

In this guide we’ll show you the top 19 review websites, what type of businesses they are best for, and some unique features about each.

Let’s get started.

Did you know that more than half of business-goers visit an establishment within 48 hours of an online search?

According to BrightLocal, 70% of people read multiple reviews before choosing a business and only 53% consider patronizing a business with less than 4 stars. Clearly, online reviews have an influence on where people choose to shop.

It doesn’t matter if you own a small artisan coffee shop that relies on local foot traffic or a high-end spa that primarily gains customers from referrals. Local businesses of all types will benefit from having an active presence on more than one review website.

In this guide, we provide a comprehensive view of the top review websites, the characteristics of their user bases, and the different features and rating scales offered by each.

Jump ahead:

Google Business Profile - A must for every local business

Yelp - Great for organic local search

Facebook - #1 social network

Angie’s List - The home of home services. Membership required?

Better Business Bureau (BBB) - A place for business owners to build trust and credibility

CitySearch - Great for entertainment and hospitality businesses reliant on tourism

Judy’s Book - Users can add you to their “books” which will help your business

Merchant Circle - Be found based on price

Superpages - Directory for anybody and everything

Manta - For “mom and pop” shops

Foursquare - Ideal if you rely on foot traffic

TripAdvisor - Your customers travel to you

Zomato - Restaurants, listen up

Trustpilot - One-stop-shop for reviews, free for both sides

PlanetRate - If your customers are looking for specific features

DealerRater - Biggest auto-specific review site

Cars.com - Popular shopping site for all dealers

CarGurus - Value-forward shopping site for dealers in US, Canada, and UK

Edmunds - Editorial powerhouse with some shopping activity

Google Business Profile (GBP)

A must for every local business

According to HubSpot , there are 70,000 Google searches every second. This equates to about 5.8 billion searches per day, making Google the most widely used search engine. An active GBP page is crucial for local business owners to increase their web traffic and engage with customers online.

While Google Business Profile offers many helpful tools for business owners to market themselves online, such as appointment booking and social posts, their review service is the stand out.  

Google uses a five-star rating system, with one star being the lowest possible score. Every business's average rating is readily displayed on their page next to the total number of reviews they’ve received.

Reviews have a maximum character amount of 4,000 and no minimum character requirement, meaning that many Google reviews contain no commentary at all. Reviewers have the option to edit their review, so if their experience was improved after the fact they can update their rating to reflect that. 

Google has a   detailed content policy   and reviews are monitored to ensure that illicit content and spam are removed. In addition, Google uses commonly used keywords to organize reviews. For example, if you search “BMW of Ramsey,” the keywords that pop up include finance, lease, and professional. Researchers can then click these terms to see reviews relevant to their needs. 

Google offers a variety of tools to help local businesses gain online traction. For a complete, comprehensive guide to your GBP page, please refer   here .

Great for local organic search

Yelp is one of the most well-known online directories, with   184 million reviews   across their platform. In fact, some search engines such as   Bing   and   Yahoo   have eliminated their own review feature and integrated Yelp reviews into their platforms. 

Users can choose to view reviews in different ways, like by highest rating or through the unique “Yelp Sort” feature, which lists reviews by specific quality factors such as relevancy and distance. In order to leave a review, users must set up a Yelp account, which they can do for free. There is no character minimum for Yelp reviews, but the max is 5,000 characters. Users are given a 30-day period during which they can update an old review. Yelp has strict policies in place to ensure reviews are authentic and accurately reflect the customer’s experience, and anyone has the ability to report reviews they believe violate these policies. 

Business owners can also create free Yelp accounts and update their profiles with contact information, business details, and photos. They can choose to respond to both positive and negative reviews publicly, or handle disputes over private messaging.  Yelp’s reporting feature displays data such as number of reviews received per month and what users do after visiting the page, like visiting the business’s website. 

If you own a business that requires reservations and appointments, Yelp offers a booking option which can be integrated into your Yelp page, making it simpler for customers who want to visit you. There are also paid options for businesses who want to go the extra mile in establishing their online presence. Advertising campaigns help boost listings to the top of search results, although they are clearly marked as “Sponsored Results.” 

Yelp provides a number of video clips designed to help business owners utilize the platform in its entirety. For example,   here   is a video of a business owner explaining how to respond to Yelp reviews.   Here   is another that teaches business owners how to update their profile. These resources may benefit business owners hoping to get the most out of their Yelp page.

#1 social network.

Facebook   has   2.5 billion active   monthly users, making it one of the most popular social media sites. While initially designed as a social networking site, Facebook has gained popularity among businesses as well. It provides a ton of potential for direct customer feedback and engagement through recommendations, posts, comments, and ads. Business owners can create free pages specific to their business. 

Facebook’s feature is a little different than other   business review websites . Only people with a Facebook profile are able to leave reviews, and instead of a rating scale, customers answer the question “Do you recommend this business?” After selecting yes or no, they can add comments, photos, and even tag the employees they worked with, if the employees also have a Facebook page. Posts have a character limit of 63,206. Who knows how they came up with that number - email us if you know!

Any Facebook user can leave a review or comment, and it’s not uncommon for businesses to receive unfounded feedback. Business owners should remain professional no matter how absurd a comment or review may seem. It’s especially important to be tactful when engaging with customers on Facebook since it is such a public and highly-used network, where threaded conversations are the norm. It’s not uncommon for anonymous Facebook users to support an upset customer in an argument with a business - it’s important not to let these threads spiral out of control. While particularly absurd reviews and comments can be reported, Facebook will only remove them if they directly violate   their content policy .

Beyond reviews and comments, Facebook has a lot to offer both small local businesses and large companies. Business owners can flesh out their pages with contact information, a list of services offered, photos, videos, and more. Facebook offers an appointment booking feature, direct messaging, and targeted advertisements to help businesses reach prospective customers. For more in-depth information on how to set up a Facebook Business page, please review our   guide . 

Angie's List

The home of home services. Membership required?

Angie’s List offers listings for local businesses in the United States. It is a popular site among home service providers, but currently features listings for more than 720 different types of services. There are certain industries that aren’t allowed to post their information on Angie’s List, including lawyers, restaurants, large utility companies, schools, hotels, and airlines. Setting up a listing is free and simple; business owners and service providers simply create an account and fill out the required information. 

Membership is required for consumers who want to use Angie’s List, and they can choose between a few different options. The free “Green” membership offers access to service providers, ratings, and verified reviews. The “Silver” and “Gold” memberships offer unique support tools, like access to the Angie’s List customer service team. They can help users compare prices, book appointments, and find a provider.  

Members also have the option to post reviews. According to their site, the five million Angie’s List members submit more than 60,000 reviews each month. This site grades on an A-F scale, rather than the standard star-rating. While Angie’s List keeps user data and contact information confidential, reviewers’ names are included with their review. This policy is in place to ensure that reviews come from actual customers who are posting about genuine experiences. Angie’s List also takes steps to ensure authenticity by background checking the businesses who advertise with them. For providers to win the “Super Service Award,” a badge on their profile indicating high levels of service, they must also pass a background check.

Beyond the usual review feature, Angie’s List has a complaint resolution team to help users and businesses work through their issues. When a negative review is posted, the team informs the business owner. Once the issue is resolved, the old review is sent back to the user so that they can update their feedback. If the issue is not resolved, the original review remains posted.

Better Business Bureau (BBB)

A place for business owners to build trust and credibility

The Better Business Bureau (BBB) is a nonprofit organization that evaluates business operations against a set of “best practices” for how businesses should treat customers. According to their website, their mission is to advance marketplace trust. The BBB never endorses businesses or products and they don’t offer any paid advertising options, as that would lead to an unbiased display of information. 

Business owners must apply to have a listing on the BBB. Once the listing is created, owners can claim their business profile and add additional information. Businesses become accredited when their practices meet the standards set forth by the BBB. They also receive a rating on an A-F scale. 

Any person can post a review on a BBB page, rating the business from one to five stars. A full history of past complaints and whether they have been resolved are listed publicly. These complaints influence a business’s accreditation status. 

City Search

Great for entertainment and hospitality businesses reliant on tourism

CitySearch serves as a local guide for dining, entertainment, retail, travel, and professional services in the United States. Their online directory has a search tool which allows users to research a type of business in a specific location. Search results are always determined by keyword and distance. 

CitySearch uses publicly available information to create their listings, which business owners can then claim. Business owners can also choose to set up their own profile. Once claimed or created, profiles can only be updated and edited by verified owners to ensure that all the information is valid. 

Any person can post a review on a business’s page, no membership required, using CitySearch’s thumbs up, thumbs down rating feature. Not only can users leave reviews, once a year they can vote on the “Best Of” list. The “Best Of” list highlights business in specific categories, such as “kid friendly restaurants” and “high end hair salons.” To provide extra insight for potential buyers, CitySearch integrates reviews from other websites into their platform. While they have strict review content guidelines regarding spam as well as potential conflicts of interest, they can only remove reviews that have been posted through their platform. 

Judy's Book

Users can add you to their “books” which will help your business

Judy’s Book is a searchable database that showcases information and reviews for a plethora of businesses and services. It currently has 11 million business listings, 4.5 million reviews, and 1 million monthly page views. The SocialSearch tool, which is their internal search engine, helps users find local establishments.

While Judy’s Book is free for consumers, business owners must pay to claim their listings. Paid membership includes access to local advertising and enhanced content, such as the ability to add media, search and keyword analytics, and more. 

Both members and non-members can leave a review; however, if a user does not have a membership, they cannot go back to edit a review after posting. To post a review, users “vote” either thumbs up or thumbs down and then leave more detailed feedback, if they wish. The website has auto-filters in place to weed out any fictitious or spam reviews. Judy’s Book also integrates reviews from other websites into their platform. 

Users are given the option to create “books” of their favorite and least favorite businesses. Since books are viewable by other users, having your business chosen as a favorite is a form of marketing. Another unique feature of Judy’s Book is their “kid score,” a 1-100 rating system of how kid-friendly an establishment is. 

Merchant Circle

Be found based on price

Merchant Circle is a listing site designed to help potential customers find the best local option by comparing price quotes for specific services. Currently, it has 100 million users and around 2 million business listings. 

Search results are arranged by the highest rating and most frequently viewed. Both users and non-users can rate and review businesses. In addition, reviewers can privately message a merchant instead of posting their review publicly.

MerchantCircle offers paid features such as marketing and analytic data and the ability to claim listings across other web listings, providing more uniform search results for consumers. 

Directory for anybody and everything

Superpages is another online directory with search results organized by relevance, ratings, or distance. Businesses and reviews are categorized by specialty, such as professional services, local contractors, and healthcare providers. 

A Superpages profile is free for consumers, and anyone with a profile can leave a review for a business. There is a character minimum of 100, with the option to add photos as well.

While business profiles are free, Superpages also offers paid features. There is a tool that allows business owners to screen for listing errors across multiple sites and then update any incorrect information. Their marketing solutions include additional SEO & SEM tools and social media advertising. 

For “mom and pop” shops  

Manta’s slogan is “The Place For Small Businesses.” They claim to be a listing site for mom and pop shops and other local businesses. Business owners can create and customize their listings for free. Manta also offers paid marketing features, through which businesses can run advertisements on Manta, build and design a website, and claim listings across the web.

Search results are organized by keywords first and then rating. Ratings out of five stars are clearly displayed on business profiles. Any person can leave a review and return to edit or update their comments at any time.  

Ideal if you rely on foot traffic

Foursquare is a social-networking app and website designed to help users find businesses. As of January 2019, Foursquare had 55 million active users . Any user can create a listing, however, only business owners can claim these listings to become the authorized page manager. In addition, there are options for chain establishments to manage their locations individually or as one brand. 

FourSquare may be most well-known for its unique “check-in” feature. The site offers incentives for users to check-in, or digitally declare that they’ve visited a location, encouraging them to be more active online. It also encourages users to leave more reviews.

The rating and review feature on Foursquare is based on a 1-10 number scale. Businesses are assigned a rating, not only from average of customer ratings, but based on an algorithm that accounts for direct feedback on the app as well as likes and dislikes from other social sites. Users can view the rating once they are on a business page, where they will also find more detailed information and what Foursquare calls “Tips.” Tips are both positive and negative comments that users post after their visit. Other users can then vote on whether they agree with the tip or not. For example, if a user posts a tip that says “great cafe, free wifi,” but the cafe owner recently got rid of the free wifi, another user can downvote this tip and state that the information is outdated.   

TripAdvisor

Your customers travel to you

TripAdvisor is a review site best-suited for businesses that attracts tourists, including restaurants, entertainment venues, museums, transportation companies, hotels, and other lodging accommodations. There are currently 6.5 million accommodation listings and around 350 million reviews on TripAdvisor, making it easy for customers to learn about previous guest experiences while planning a trip. The website is translated into 28 languages.

Official representatives of travel businesses can create listings for free. These listings appear on the TripAdvisor directory, as well as on other travel websites. There are four listing categories to choose from: hotels, restaurants, attractions, and vacation rentals. 

Any internet user can leave a review on TripAdvisor. Reviews are on a five-point scale, one point meaning terrible and five points meaning excellent. Reviewers are also prompted to list what time of the year they were travelling and what type of trip it was, such as a business trip or a family vacation. After the initial information is provided, reviewers are prompted to add photos and additional details, such as how well they slept and what type of extra amenities were offered. For those using TripAdvisor as a research tool, they have the option to compare businesses by rating as well as price quotes. 

Restaurants, listen up

Zomato is a review website and app specific to restaurants. Originally launched in Delhi, India, the website now has 1.5 millions listings across 24 countries around the world and 100 million active monthly users.

Business owners must create their restaurant listing, after which they can add details such as if their restaurant has wifi, a smoking area, happy hour, and vegetarian menu options. Table reservation and online ordering can be integrated into Zomato profiles, and business owners can also run paid advertising campaigns. Zomato users can filter listings by rating, cost, and popularity. Users can also toggle the results to be categorized by attributes of the restaurant, such as dine-in, take-out, or type of cuisine.

 While the general public can read reviews, diners must create an account to post a review. Dine-in reviews have a 140 character minimum, while take-out reviews do not have a character minimum. Both include a rating from one to five. Users are limited to one review per establishment but have the option to edit their content. Reviews that are older than six months often get deleted and, like most sites, Zomato forbids spam, fake reviews, and malicious content. 

One-stop-shop for reviews, free for both sides

Trustpilot is a listing site which services 65 countries, including the US. There are 83 million third-party verified reviews on the site. 

Trustpilot claims to be a one-stop-shop for online reviews. Both users and businesses can create accounts for free. After a customer completes a transaction with a business, they are sent an invitation to post a review. The invitation includes instructions that walk the customer through the review process. 

Trustpilot has strict legal guidelines surrounding review content to avoid spam and inappropriate content, with humans and robots screening every review to make sure the content is accurate. The website also offers insights for businesses on how to combat fake reviews.

If you customers are looking for specific features

PlanetRate is a listing site for virtually any industry. If a business owner can’t find their industry listed as a category, PlanetRate claims they will take steps to create a category and help get that business listed on their site. 

PlanetRate uses specific filters so that consumers can find exactly what they are looking for. For example, users can search for a doctor who takes insurance, or a gym with a parking lot. Customer reviews also help consumers with their search, as reviews include specific criteria ratings such as cleanliness of facilities and affordability.

For users to post a review, they must create an account. PlanetRate “verifies” users by linking their PlanetRate profiles with a personal Linkedin or Facebook profile. Ratings are done on a 1-10 scale and include written commentary as well. 

DealerRater

Biggest auto-specific review site

DealerRater coined itself the “gold standard” for car dealership reviews and research. Designed to help car buyers and sellers find the right dealership, the website also has car recall information and helpful tips for car buyers. 

Currently DealerRater attracts 14 million monthly users and has over 6 million customer reviews. 

Dealerships must claim their listing to be featured on DealerRater. They provide the option to syndicate review content for other websites such as the dealer’s website, Cars.com profiles, and Facebook pages. DealerRater keeps it personal, allowing customers to review and contact specific members of the sales team. It also allows dealerships to post their positive DealerRater reviews to Facebook, for added exposure. 

The review feature allows any person to leave a review, as long as they have not been employed or affiliated with the location for the past five years. Reviews have a 25 word minimum, and users are prompted to add a star rating, select employees, and select whether their feedback is for the sales or service department. DealerRater has an auto-filter to monitor content and eliminate spam; dealerships also have the option to report reviews that may violate the guidelines. In addition, DealerRater notifies dealers when they receive a negative review. 

Locations can also apply to become DealerRater certified, meaning they have taken additional steps with the site to prove their commitment to customer satisfaction. Once accepted for certification, DealerRater will provide these dealers with best practice training, closely monitor their reviews, and alert them when conflict resolution is needed. 

DealerRater also offers three options of paid membership, which come with additional benefits: DealerRater Connections, DealerRater Connections Plus, DealerRater Essentials for Independents (used car dealers). These memberships give business owners a two-week grace period where their negative reviews remain private as they attempt to resolve the complaint with the customer. Other solutions include personalized employee profiles and SEO tools. 

Popular shopping site for all dealers

Cars.com has around 30 million visits per month. It was created to help connect car buyers with car sellers, and customers can inquire about vehicles directly through the website. While both dealers and independent sellers can sell through this site, only dealers are allowed to be rated and reviewed. Dealership ratings are a calculated average of reviews from the previous 24 months, providing researchers with an up-to-date perspective. 

Anyone can leave a review, but only those who create a Cars.com account have the ability to save vehicles, receive price drop information, and get notifications on new listings. Previous employees and affiliates, such as employee family members, are prohibited from leaving reviews. Cars.com limits users to one review per dealership, and no spam, personal information, or illicit content can be posted. 

When leaving a review, the user will be asked to provide their reason for visiting the dealership - either new sales, used sales, or a service visit. Other information they are prompted to share includes whether they recommend the location and if they followed through with the purchase. They are required to leave an overall star rating, as well as a star rating for four categories: customer service, buying process, quality of repairs, and facilities. Reviews have a 25 word minimum that maxes out at 4,000 characters. 

Cars.com offers paid services for dealers, including vehicle advertisement and online performance analysis. Some additional features for car shoppers include vehicle history, a payment calculator, car comparison, and trade-in value tools.  

Value-forward shopping site for dealers in US, Canada, and UK

Cargurus is designed to help customers make informed decisions when buying a car. Available for shoppers in the US, Canada, and the UK, it is the most visited car shopping site among other third-party options. 

CarGurus has over 5 million car listings. Each includes the vehicle’s price, information about the seller, and CarGurus’ analysis of whether the deal is fair or not. All dealerships are notified when they receive a customer inquiry. CarGurus offers paid options including the dealer dashboard, which provides data to help price and sell more effectively, and marketing services. 

Customers are prompted to leave a review after interacting with a dealer through the CarGurus platform. In order to leave a review, they must agree that they have contacted the dealer, are not associated with the dealer in any way, and are not employed by them. CarGurus confirms this information by checking the users phone number or email address. If the contact information isn’t found in the dealer’s archives, they are not able to proceed. Each review goes through a screening to ensure the CarGurus guidelines are being met. Dealers can dispute reviews they believe are fraudulent. If the review is determined to be fake, the reviewer may lose permission to use the platform in the future.

Dealerships have the option to publicly respond to reviews, and other users can mark reviews as helpful. While all reviews remain on the site, only reviews from the previous two years are calculated into the overall score for a location. In addition, CarGurus gives out “Top Rated Dealer” awards annually to the dealerships with the highest-rated reviews.  

Editorial powerhouse with some shopping activity

Edmunds is another site that helps catalyze the car-buying process for shoppers and dealers. Their services include a car finder tool, a vehicle comparison tool, and a discovery tool that directly connects interested buyers to local dealerships. While the platform only receives about 300 reviews annually, Edmunds remains a valuable option for car shoppers and local dealerships. 

Reviewers select sales or service before posting their feedback. Once reviews are submitted, they will be screened by the Edmunds team prior to being published. After publication, reviewers can edit their feedback only once. Dealers are able and encouraged to respond to reviews. These responses go through the same screening process as reviews to ensure authenticity. Dealership ratings are an aggregate of their review scores from the previous two years. 

Beyond dealership reviews, Edmunds also has reviews for specific vehicles. The Edmunds team test drives cars and assigns them a rating from one to ten on a variety of categories, such as the vehicle’s interior, comfort, storage, and overall value. They also provide a list of pros and cons. Vehicle prices are listed according to their True Market Value (TMV), which makes it easy for buyers to compare dealership prices and make an educated decision. 

Now it’s your turn

While creating a listing on every business review site is unnecessary, staying active on Google, Facebook, Yelp, and a few industry-specific sites is vital for maintaining your online reputation. It’s equally important to respond to your reviews in a timely and thoughtful manner. Responses help boost your SEO, increase the numbers of reviews you receive, and even improve your overall rating. 

If the notion of answering all of your online reviews is intimidating, Widewail is here to help. We answer reviews on behalf of our clients and enrich our responses with SEO-boosting keywords. We only notify our clients when they receive a negative review, saving them time and energy that can be better spent with their in-person customers. 

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17 Positive Review Examples and Response Templates

In an increasingly connected world where everyone’s opinions are shared with a click, reviews are more powerful than ever. Statistics show that 95% of consumers now read online reviews, and as many as 88% trust them as much as personal recommendations.

Yet, acquiring these gold nuggets of advocacy can often feel as daunting as striking gold. So how do you motivate your customers to share their fantastic experiences and pen them into persuasive, positive reviews?

In this article, we’ll show you real-life examples of positive customer reviews. These review examples not only laud excellent customer experiences but are powerful tools that boost your online reputation and catalyze business success.

Let’s dive in and start crafting some five-star reputations.

Why Positive Reviews Matter?

Helping your customers craft the perfect positive review, 17 positive review examples by industry, 10 best practices for encouraging customers to leave positive reviews, how to respond to positive reviews and engage with customers, positive review response templates and examples, how demandhub can be your business growth partner.

The power of positive reviews is undeniable. A staggering 93% of consumers say online reviews impact their purchasing decisions. Businesses with excellent reviews have up to a 31% greater conversion rate than those with no or negative reviews.

Moreover, 72% of customers won’t act until they read reviews. Hence, the importance of positive customer feedback cannot be overstated.

Positive reviews are a clear endorsement of your product or service. They are a trust-building tool that increases the likelihood of driving prospective customers toward a purchase.

Let’s delve deeper into why positive reviews are the lifeblood of your business’s online presence and success.

Boosting Your Online Reputation

Your business reputation can make or break your business. Positive reviews can help build a robust online reputation and increase your visibility on search engine results pages (SERPs).

For 73% of consumers, the content of a review holds more weight than the star rating alone. This fact highlights positive reviews’ significant impact on shaping your business’s online image and cultivating trust among potential customers.

Additionally, Google uses reviews as a pivotal ranking factor, underlining their influence on search engine optimization (SEO). Fresh user-generated content, like reviews, accounts for 9.8% of total ranking factors, making them an indispensable element of SEO strategy.

Your online visibility grows with each positive review you get. You will rank higher on search engines if your business has more positive reviews. This leads to increased brand visibility and ultimately brings in more business.

Positive reviews can also help counteract negative reviews. Responding to it positively and professionally can show potential customers that you care about their experience and are willing to make things right. This can help mitigate the impact of negative reviews and maintain a positive online reputation.

Attracting New Customers

Positive reviews can be a powerful marketing tool. When potential customers see positive reviews from others who have used your product or service, they are more likely to choose your business.

5-star customer reviews give your business a competitive edge, swaying potential customers in your favor over your rivals.

Furthermore, 57% of consumers only use businesses with 4 stars or more, signifying the influence of positive reviews. So, positive reviews aren’t just feedback - they’re strategic assets for attracting new customers.

Encouraging Repeat Business

Positive reviews can also encourage repeat business. People with good experience with your business will return and recommend your product or service to others. This results in increased customer loyalty and a stronger customer base.

Also, positive customer reviews serve as a compass for improvement. By engaging with reviews, you gain insights into what customers appreciate and areas needing refinement. These insights help you improve customer experience and spark a cycle of ever-growing positive reviews.

In conclusion, positive reviews are essential for the success of any business. They can help boost your online reputation and SEO, attract new customers , and encourage repeat business.

Though five-star ratings are a beacon of success, they alone cannot narrate the full story of your stellar services. A rating, irrespective of how high, needs the support of a well-crafted, positive review to set your business apart.

Generic, plain reviews often fail to provide the comprehensive picture potential customers seek. Enhancing the quality of your reviews is crucial to attracting a larger customer base.

Before diving into positive review examples, let’s define what is a “good positive review?” While many might think a ‘good positive review’ is solely determined by a five-star rating, the reality is much more nuanced.

A truly valuable review has elements that go beyond just the star rating. Here are some phrases that commonly appear in positive reviews:

• “I highly recommend this business.”
• “Their customer service is second to none.”
• “The product quality is consistently outstanding, exceeding my expectations every time.”
• “I was completely impressed with their professionalism and customer service.”
• “The ambiance here is always inviting and comfortable.”
• “This is my go-to place for ‘X…’ - the best in town.”
• “Their staff is not only friendly but also highly skilled.”
• “Pricing is fair and transparent - definitely value for money.”
• “Efficiency and punctuality are hallmarks of their service.”

Here are some tips for your customers on how to craft the perfect positive review:

Be Genuine and Specific

The goal is to go beyond the star rating. Instead of getting generic ‘great service’ praise, encourage your customers to share precise details about their positive experiences. This offers potential customers a more vivid picture of what they can expect from your business.

See how the following review is authentic, delves into specifics, and goes beyond the star rating:

Receiving such detailed positive feedback highlights your business’s attention to detail and the authenticity of the customer’s experience. It goes a long way in fostering trust with potential customers.

When a customer invests time to craft a comprehensive review, it brings credibility to their five-star rating. Prospective customers might see a perfect rating with skepticism. However, a detailed, personalized review can instill trust and validate the high rating given to your business.

Highlight Key Features and Benefits

Aim to get positive reviews that not only compliment but also highlight the unique features and benefits of your business. These specifics help potential customers understand what sets your business apart from others.

For instance, consider this review for an auto shop: “The comprehensive services offered by this auto shop were impressive. I appreciate their extended working hours, which are highly convenient for busy individuals. They also provide a free vehicle health checkup with every service, emphasizing their commitment to the customer’s safety.”

Here’s a real-life example of a positive review highlighting key benefits:

Receiving reviews that spotlight your business’s unique selling propositions (USPs) will attract prospects and help you know where your business is performing well.

Address Potential Concerns

Encourage positive reviews that not only highlight your business’s strengths but also address any potential customer concerns. This demonstrates that your business values discerning consumers who provide honest assessments.

For example, consider this review for a dentist’s office: “Although the wait time at this dentist’s office was longer than anticipated, the exceptional quality of care more than compensated for it. The staff exhibited friendliness, expertise, and ensured my comfort throughout the entire visit.”

Here’s another example of a positive review addressing potential concerns:

Your customers showcase fairness and honesty as a reviewer by addressing potential concerns in their reviews. This constructive feedback helps your businesses improve and deliver even better service in the future.

Contain User-Generated Content: Photos and Videos

Photos and videos add credibility and authenticity to the review, providing tangible evidence of the customer’s interaction with the product or service.

Visual content shows various aspects, such as a clinic’s ambiance, product quality, or the before-and-after results of a service. It adds authenticity, builds trust, and creates a more immersive storytelling experience.

Businesses can benefit greatly by encouraging customers to share photos and videos. These visual aids provide valuable user-generated content that can attract more attention, engagement, and potential customers.

Additionally, visual content can be shared on social media platforms, expanding the reach and visibility of the positive review beyond the review site.

Mentions Long-Term Customer Relationships

A positive review gains significant value when a customer mentions their long-standing relationship with your business, indicating a sustained and positive customer experience.

Consider the following example where the value of the review is greatly amplified by this added detail:

By showcasing the enduring customer relationship, this review becomes a compelling testament to the consistent excellence of the business. It offers potential customers valuable insights into the long-term satisfaction and trust that can be fostered over an extended period.

Features a Team Member’s Name

Review sites often challenge businesses to showcase their personality and humanize their brand. However, when a review goes the extra mile and mentions a team member by name, it creates a genuine connection with potential customers. This personal touch greatly improves the likelihood of customers choosing your business over competitors.

This aspect holds even greater significance in agent-based organizations like salons or real estate companies, where personalized recommendations reassure customers that they will receive individualized care.

See the positive review example below that mentions team members. You can witness this approach’s remarkable impact on building customer trust and fostering satisfaction.

Now that you have a solid understanding of the value of generating positive reviews and their key components. However, reviews can vary in format and content based on the industry and platform.

Let’s explore 17 industry-specific positive review examples to provide a clearer picture and see how businesses can leverage them.

Reviews play a vital role in the healthcare industry, where trust and patient satisfaction are paramount. Potential patients heavily rely on reviews to make informed decisions about their healthcare providers.

In fact, 77% of patients read online reviews as their 1st step in finding a new doctor. And 84% wouldn’t consider a referred doctor if they have a rating of four stars or less. So, the more detailed the positive reviews, the better. Encourage patients to highlight specific aspects of your practice’s customer service and other notable features.

Patient reviews are a valuable marketing asset for your practice. They showcase the excellence of your services. You can prominently display them on your practice’s website and share them across social media channels to attract more patients to your door.

To help healthcare practices encourage their customers to share their experiences, here’s a template for a positive review:

You can even create these templates by copy and pasting them in your review request text messages .

In the fiercely competitive automotive industry, and social media channels.

By doing so, you can leverage the influence of positive reviews to gain a competitive edge. To help your customers in writing positive reviews for your business, here are some templates they can use as a starting point:

If you run a hair salon , you understand the importance of showcasing your professionalism, serviceability, and skill level to attract more clients. As an industry that thrives on customer satisfaction, it’s vital to stay informed about current trends and best practices.

Explore these positive review examples, which provide valuable insights into what customers appreciate and seek in hair salon experiences. Get positive reviews across top online review sites to boost your salon’s visibility.

Share these positive review templates with your customers to help them craft appreciation for your service:

Trust and reliability are essential in the mover’s industry . Positive reviews are crucial in this process, serving as testimonials highlighting your professionalism, efficiency, and excellent customer service.

Encourage happy customers to share their experiences on popular review platforms like Google, Yelp, and Facebook. Doing so can amplify your reputation and make you stand out in your industry.

Share these positive review templates with your customers to help them write testimonials for your business:

Retail Stores

When it comes to retail stores, several key factors contribute to their success in outshining the competition. These factors include the prime location, exceptional customer service, high-quality products, and customer service.

While a higher star rating certainly helps, it is equally important for positive reviews to provide specific details, as demonstrated in the examples below. By highlighting these aspects, retail stores can effectively capture the attention of prospects and differentiate themselves in a crowded market.

Your customers can use the following positive review templates to write a good review for your retail business:

Dental Clinics

Online reviews play a significant role in the dental industry. They give potential patients a good indication of what to expect from your dental practice . They also provide dentists with valuable feedback to help them improve and become the best practice.

You need a constant stream of new patients to grow your dental practice . And to get new patients, you need positive reviews. Dental reviews not only provide social proof of your business, but they also help increase patient trust.

In addition, dental clinic reviews can help dentists identify areas needing improvement. By reading honest patient feedback, dentists can find what works well and needs to be changed to offer the best possible care.

Most dentists have a tough time getting patients to leave reviews . Great news! You can share the following positive review templates with your patients to make leaving reviews a breeze:

Chiropractors and Physiotherapy Clinics

Many physicians hesitate to ask patients for online feedback as patient satisfaction is difficult to measure and can be inconsistent. But 7 out of 10 patients will provide an online review if asked .

Moreover, Google will rank your clinic higher on search results if you have more positive reviews. In fact, positive reviews can attract out-of-network patients to healthcare review websites .

A positive online review history could persuade patients to visit your clinic , even if you’re not in their insurance network. About 43% of potential patients are willing to go out of their insurance provider network for a provider with positive reviews.

Some chiropractor or physiotherapy clinic positive review templates for your customers’ reference are:

Positive reviews are an invaluable asset for any business. You can establish a strong online reputation and attract new customers by providing excellent service and encouraging feedback. Use these examples and tips to craft a positive review and watch your business thrive.

Encouraging customers to leave positive reviews is a powerful way to enhance your online reputation and attract new customers. Here are some best practices to consider:

Offer Exceptional Service or Product

This is the most important point. Quality products or services will naturally encourage positive reviews. Ensure your customer service is top-notch and your product or service meets or exceeds expectations.

Ask for a Review

People are often willing to give reviews if asked. You can do this in person, over SMS, on receipts, or through social media. Ensure your request is polite, not pushy, and express your appreciation for their feedback.

Make it Easy

Your customers are busy. The less time and effort it takes, the more likely they will do it. Make the process of leaving a review as easy and intuitive as possible. If you’re asking for reviews via email, text , or website, provide a direct link to the review form.

Timing is Key

Timing can significantly influence the likelihood of receiving a review. Asking for a review immediately after purchase might not be the best strategy, as the customer hasn’t yet had time to experience your product or service.

Similarly, waiting too long could make the experience not fresh in their mind. Find a middle ground, such as a few days or weeks after the purchase or service completion.

On the other hand, for service-based businesses, it is important to ask for a review immediately after the treatment or services are provided while the experience is still fresh.

Respond to Reviews

Responding to positive and negative reviews shows that you value customer feedback. It also builds trust and rapport with your customers, which can encourage more reviews.

Incentivize Reviews

Offering small incentives can motivate customers to leave a review. This could be a discount on their next purchase, a small gift, or entry into a contest. Make sure any incentives adhere to the review policies of the platform you’re using.

Share Positive Reviews

Displaying positive reviews on your website, in-store, or on social media channels can serve as social proof. It also encourages others to leave positive reviews and attract new customers.

Address Negative Reviews

Don’t ignore or delete negative reviews . Instead, respond professionally and offer solutions to the issues raised. This shows that you care about customer feedback and are committed to improving. It may even turn a negative review into a positive one.

Train Your Staff

Ensure all your employees understand the importance of reviews and are trained to encourage customers to leave feedback. They should also know how to handle negative reviews or complaints in person.

Thank Customers for Their Reviews

Show appreciation to customers who take the time to leave a review. Simple thank yous can go a long way and encourage them to leave reviews in the future.

Remember, staying ethical and fair in your pursuit of reviews is important. Don’t fall into the trap of buying reviews or creating fake ones, as this can harm your reputation in the long run.

When responding to positive reviews, express your gratitude and acknowledge the specifics of their praise. Personalize your response to show that you value the time and effort they took to write the review.

For example, “Thank you, [Customer’s Name], for your kind words. We’re thrilled to hear that you enjoyed [specific product/service/aspect they praised] and look forward to serving you again.”

Engaging with customers goes beyond just responding to reviews. Regularly interact with them on social media platforms, emails, or review sites. Use these interactions to acknowledge their positive experiences and learn more about their needs and expectations.

Always maintain a professional, courteous, and friendly tone. Encourage conversations, ask for their opinions, or offer valuable content. Remember, every interaction is an opportunity to build a strong relationship and foster customer loyalty.

At times, the most daunting part of review management is finding the right words to use in your responses. Here are a few positive review response templates you could use as a starting point when responding to reviews.

• Happy Customer: “We’re over the moon to hear that you enjoyed our service. Your kind words truly mean a lot to us. We’re looking forward to serving you again soon! Thank you.”
• Compliment on Product Quality: “Dear [Customer’s Name], we’re thrilled that you’re enjoying our [product]. We take pride in the quality of our products and your feedback validates our efforts. We appreciate your support and can’t wait to continue providing you with the best in the future. Thank you!”
• Praise for Customer Service: “Hello [Customer’s Name], we’re so pleased to hear that our customer service team met your expectations. We strive to provide excellent service to each and every customer. Your feedback helps us continue our efforts. Looking forward to serving you again, thank you!”
• Compliment on Quick Delivery: “Hi [Customer’s Name], we’re glad to hear that your order reached you promptly! We understand the importance of quick and efficient delivery, and we’re happy we could meet your expectations. Your kind words are much appreciated. Thank you for choosing us.”
• Appreciation of Business Ethics/Values: “Dear [Customer’s Name], your appreciation for our business values means the world to us. It is customers like you who encourage us to stay true to our principles. Thank you for your kind words, we look forward to serving you in the future.”

Remember, while these are templates, it’s always better to personalize your responses based on the specifics of each review to show customers that you truly value their feedback.

Managing customer reviews effectively is an essential part of successful business operations. Positive reviews do more than boost your online reputation. These prove the high quality of your products or services, solidifying trust with your existing customers and attracting potential ones.

The templates provided in the article offer you a launching pad to construct meaningful and engaging positive reviews and responses, fostering a deeper bond with your clientele.

Remember, each positive review represents a golden opportunity for engagement, growth, and learning. DemandHub can make this process smoother by offering features like a unified inbox, enabling you to manage all customer conversations in one place.

DemandHub’s web chat helps convert website visitors into potential customers through real-time interactions. Text messaging allows you to request payments and reviews, book appointments , and promptly communicate important information to your customers.

By automating review requests and efficiently managing feedback, DemandHub facilitates getting more positive reviews and responding to them effectively.

Implementing Demandhub in your review management strategy can help you stay on top of your business’s online reputation and engage more effectively with your customers.

Grow your business to new heights and gain a competitive edge with DemandHub. Get your Free Demo today .

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BUSINESS STRATEGIES

15 creative testimonial examples for your website

• Rebecca Strehlow
• Nov 23, 2023
• 14 min read

Ever heard the phrase that happy customers are your biggest advocates?

Happy customers are gold for your business, not just because they buy but also because they add value to your marketing strategy.

Understandably, most consumers won’t trust your business right off the bat. They’ll first need to sniff around for proof that your company is credible and that your product will resolve their problems or satisfy their needs.

But after reading the words of satisfied customers, they might just be convinced to buy. Glowing customer reviews provide your audience with social proof - the idea that if so many people are loving your product, it must actually be good.

To boost the credibility of your business and the desirability of your brand online, create a website that not only describes your services, but that also highlights positive customer reviews. These reviews, which can take the form of quotes, short videos, and more, are known as testimonials.

This article will guide you through what a testimonial is and the best practices for getting testimonials from your customers, complete with 15 inspirational examples.

What is a testimonial?

A testimonial is a third-party statement that comments on how good someone or something is. By strategically placing website testimonials on a dedicated ‘Testimonials’ page, as well as on your ‘About Us’ page , product pages, and more, you can convince interested users that you’re worth their trust. You could also consider including them in your professional bio. In fact, reaffirming your product or business's worth is one of the key techniques in the psychology of selling. So whether you're launching an eCommerce store, promoting an event, or even creating a construction website (as examples), testimonials can make a powerful statement.

There are several different types of testimonials:

Customer quotes

Case studies and success stories

Short videos

Customer interviews

Social media posts

High profile reviews

Press reviews

Customer quotes are the most common form of website testimonials, since they’re easy to obtain and feel the most relatable for your audience.

How to get testimonials

There are two main ways to get testimonials on your small business website :

You can ask for testimonials by contacting returning customers.

You can look for testimonials on social media, in email messages, and more.

When it comes to asking for customer testimonials, start by sending an email to your biggest fans. The email should be considerate and polite, short enough for them to read quickly, and easy for them to respond to. Here’s an example:

How are you? I’m writing to ask if you’d be comfortable providing us with a brief testimonial for our new website. We’d love to feature your experience with our product, and we’d include a link to your website to help your company’s SEO effort.

If you’d prefer not to be featured, no worries at all - just let us know.

Otherwise, feel free to send us a quick 1-2 sentence blurb about your experience working with us.

Thanks so much for your business throughout the past few years. We want you to know that we are truly grateful to our customers.

All the best,

The second way to get customer testimonials is to simply keep your eyes open for them. Scroll your social media pages and your email messages for notes of thanks from customers, and listen for in-person praise. Any words of kindness can be turned into website testimonials. Just keep in mind that you should ask customers for permission to use the testimonials on your website before publishing them.

Whichever option you choose, be sure to avoid these common email mistakes when writing to your clients, like using a misleading tone or reaching out at an inappropriate hour. Also, make sure to add an email subject line that will guarantee engagement and a positive response from your valuable customers.

15 inspirational testimonial examples

Below, we’ve gathered 15 Wix websites featuring some of the most effective testimonials. As you create your own website testimonials as you scale or start your business, feel free to use these for inspiration.

01. The Tea Story

This floral testimonial box by The Tea Story is one of the most beautiful we’ve seen. While testimonials don’t always need to be ornate, we love how this particular testimonial draws us in with its eye-catching design and evokes the brand’s identity overall. The testimonial section is located toward the top of the homepage so that website visitors are guaranteed not to miss out on the positive reviews.

The Tea Story, like most websites, has chosen to use customer quotes as its primary testimonial format. They’ve also wisely selected descriptive words that make our mouth water, like “Peach Paradise” and “subtle yet rich in flavors,” making the purchase of the tea hard to resist.

Like The Tea Story, consider including testimonials as part of your homepage design so that prospective customers take note of your popularity from the beginning.

02. Robyn Kurdas

Digital designer and marketer Robyn Kurdas also places customer testimonials on her website in the form of quotes. Rather than creating a testimonial page, Robyn Kurdas puts them at the bottom of her “About” section, just below her list of featured clients. This is a logical choice, since it allows users seeking further detail to hone in on the clients’ perspectives.

Robyn Kurdas’ site is definitely one of the best website designs we’ve seen in a while. We specifically love the wacky, dynamic aesthetic of her ‘Testimonials’ section. A series of customer quotes, each with a different brightly colored background, reveal themselves in slideshow format. The whimsical images framing the quotes support exactly what is being said about Robyn Kurdas - namely, that she is creative, innovative, and full of fresh ideas.

03. Be Love Farm

Website videos tend to be highly effective in engaging users. This testimonial for Be Love Farm takes the form of a video interview. To persuade others to join their organization, the volunteer in the video discusses just how much he’s enjoying working on the farm.

Be Love Farm doesn’t include a testimonial page on their website. Instead, they link to the video on their homepage, as one of two call-to-action buttons (CTAs) under the “Apprentice” section. Rather than being featured prominently on their site for the general public to view, the video is intended to target a very specific group of people - those interested in becoming farm volunteers.

04. Hearts and Tears

Motorcycle tour agency Hearts and Tears uses a short customer quote in promoting an upcoming tour. Paired with a large image from the trip, it helps give a sense of what the ride is all about. The quote, “Adventure riding on steroids,” uses edgy, casual language to directly appeal to their motorcycle-riding audience.

Rather than ask for customer reviews, the company lifted the quote directly from TripAdvisor. Taking advantage of positive reviews on recommendation platforms and social media sites is a great strategy for finding customer testimonials. You can take reviews from Facebook, LinkedIn, TripAdvisor, Yelp, or any other relevant platform. Just be sure to give the appropriate credit by writing the site’s name in the testimonial.

05. Autofleet

While some testimonials build trust by making themselves relatable, others build trust by appealing to authority. That’s exactly what Autofleet does by highlighting high profile business partners like Zipcar, Suzuki, and Avis in its testimonials. This instantly makes Autofleet appear to be an industry leader with a competitive solution, even to those unfamiliar with the company.

The testimonials are placed on the homepage, with a simple but clever design. Autofleet strategically accompanies each quote with a prominent company logo, drawing emphasis to the partner company rather than the spokesperson. At the same time, each testimonial includes a photograph and the job title of each customer to humanize the review and make it more believable.

AI startup Ravin includes testimonials on its website in the form of press reviews. Their testimonial page is titled “What people are saying,” implying that everyone is talking about their company. Rather than quoting customers, the page quotes the press, accompanying each quotation with the relevant publication’s logo and the link to the quoted article.

Highlighting positive media coverage is a great way for companies to generate buzz around their business while building their authority in the industry. This is particularly effective for upcoming companies who may not have many clients yet, but who can nonetheless establish their credibility with press reviews on their website.

07. Sage College Advice

Sage College Advice, a college admissions counseling business, strategically places their customer testimonials on a page titled “Acceptances.” The page has a full list of nearly every four-year university in the US, revealing that Anne, the counselor, is successful in getting her clients accepted to top schools. In this way, the testimonials page helps Anne build her personal brand.

The client testimonials also serve to reinforce the list of acceptances, making the list more believable. The testimonials appear to be written by students and their parents, and they focus not only on the counselor’s expertise but also on the emotional benefits of working with her. The college application process is a grueling time for high school students, but Anne’s support has greatly reduced their stress. These details forge an emotional connection between the counselor and her audience, which, in turn, convinces people to use her service.

08. Shuttlerock

A testimonial often takes the form of a short quote, but it can also be a longer, more involved case study. Mobile creative company Shuttlerock has a separate “Case Studies” page on the website menu which, when clicked, reveals nine different case studies. Each article highlights a client in a different industry, which reveals Shuttlerock’s versatility and wide range of expertise. The featured image in the posts depict the company’s logo, giving the page a sense of professionalism, credibility, and authority.

The case studies feature four parts: a quote from a happy customer, a story about that customer’s challenge before working with Shuttlerock, a design portfolio of Shuttlerock’s work, and data showing the project’s success. By delving deep into the customers’ success stories and backing them up with hard data, Shuttlerock creates a powerful, persuasive series of website testimonials.

09. The Highland Kitchen

The Highland Kitchen features customer quotes in a testimonial page titled “Client Reviews.” While the website design here is simple, it begins with a huge, beautiful photograph of the outdoors, instantly catching the reader’s eye.

Below the photograph is a series of testimonials whose strength lies in their descriptive detail. They also specifically highlight the challenges their situation presented and the way the chef, Greig, was able to overcome those challenges.

One review tells that the clients were dining in a barn with no water or electricity, and that Greig was able to create outstanding food nonetheless. Another explains that Greig provided food for the children in the group. Rather than directly describe Greig’s character, the testimonials use anecdotes to reveal his creativity, thoughtfulness, and attention to detail.

10. Puffin Packaging

Sometimes, pictures speak louder than words. Rather than feature customer quotes, Puffin Packaging uses the Wix Pro Gallery to show adorable pictures of their customers’ pets enjoying their product. Apparently, dogs and cats love sitting in Puffin’s eco-friendly boxes, many of which are used to transport pet food. The company demonstrates the way humans are enjoying the boxes, too, with photographs displaying the wide array of food freshly removed from the boxes and placed on the customers’ tables.

Puffin doesn’t show the humans, but pictures of animals and food seem enough to win us over. After all, if pets are loving the product, surely their owners are, too.

11. Nutrime

Thanks to persuasive customer testimonials, nutrition and fitness websites have the power to convince all of us to adopt healthier lifestyles. Nutritional medicine business NutriMe instantly appeals to site visitors, thanks to the customer testimonials on its homepage.

While the website explains the importance of nutritional medicine in objective, scientific terms, the testimonials directly below make the service feel more personal and relatable. The website doesn’t aggressively explain why we need nutritional medicine; instead, it uses more subtle written website content that highlights the success stories of people just like us.

The testimonial box also grabs the user’s attention with its illustrated vector art. The images feel hand-drawn, making the brand feel wholesome and homemade. The beautiful illustrations, revealed using a parallax scrolling effect , frame the text and help draw more attention to it.

12. Mr. Holmes Bakehouse

Mr. Holmes Bakehouse uses a testimonial that is far from traditional. The testimonial highlights high profile celebrities, but these celebrities have probably never been to the bakery in their lives. The testimonial is false, but the joke is worthwhile. This is a bold choice that we don’t necessarily recommend, but the quirky bakery chain uses humor to pull it off.

So, how exactly do they do it? The fake testimonials are embedded in a hot pink, supposedly “classified” document with most of the words crossed out. They’re subtle, but funny: “A lot has changed since that first call from Sir Sean Connery,” they begin, continuing with “We’re here to make sure Princess Diana walks away going ‘Damn...I gotta tell my mom about this.’” Somehow, their bold claims to authority makes us trust them, even though the claims are blatantly untrue. As readers, we’re drawn to the brand’s daring, irreverent voice.

13. Seven Grams Caffe

We love restaurant websites that make our mouths water. Seven Grams Caffe in New York City puts quotes from satisfied customers directly on their homepage, maximizing the chances that site visitors will read them. They label their testimonial section “The Buzz,” marketing themselves as both popular and trendy.

The accompanying images make the testimonial even more powerful. While many website testimonials depict photographs of customers, the cafe focuses exclusively on food photography, particularly coffee and pastries. This is a great example of how customer testimonials on a website can bolster product images. When placed side-by-side customer reviews, the enticing images of cappuccinos, muffins, and banana bread make us want to hop on the next flight to New York.

14. Les Maux Bleus

As we’ve seen, some website testimonials take the form of images, without any words at all. Tattoo studio Les Maux Bleus lets their Instagram account do all the talking. In lieu of written customer reviews, the studio shows pictures of its work. The photo library on their website is synced with the business’s Instagram page , making the photos dynamic and ever-changing.

Most customer testimonials would benefit from the inclusion of quotes. However, in the case of a tattoo studio, words don’t mean much without images to prove it. The featured customers appear happy with their new ink, and the number of likes each Instagram photo receives further communicates customers’ praise and approval.

15. Dara Caroline

Testimonials that feature customer quotes are essential for businesses that offer services rather than products. Someone can claim to offer a service, but no one will know that service is good without customer reviews to back it up. In counselor Dara Caroline’s case, her featured testimonials directly support the stipulated mission on her homepage: her commitment to her patients’ self-love and empowerment.

The customer testimonials, which are placed on a designated page, move the reader with their emotional detail. Dara also specifies each reviewers’ country of origin, boosting her credibility as a successful counselor for people around the globe.

The featured images of soothing nature scenes depict neither Dara’s customers nor her services, yet they’re highly effective. Thanks to the visuals and soothing website color scheme, users immediately de-stress and feel a sense of relaxation, which is precisely what Dara’s counseling service aims to achieve.

Website testimonial best practices and tips

Taking advantage of positive customer reviews is a popular marketing strategy  for small businesses. As you start placing testimonials on your website, make sure to keep in mind the following best practices:

Combine text with visuals

Including photographs and other visuals makes your testimonials more credible. Photos of your customers, as well as videos that show your customers using the product, are particularly powerful.

Use concrete numbers

Specificity is key for creating testimonials that are both believable and encourage conversion. Ask customers to provide statistics in their testimonials, such as percentages and concrete numbers that represent their growth and success as a result of using your product.

Show your product in action

Use your website testimonials to highlight specific use cases of your product. It’s also helpful to place testimonials side-by-side product pages so that customers can connect the dots between the positive review and the actual product.

Mix and match formats

Experiment with different testimonial formats to see which are most effective in converting website visitors into customers. Feel free to use a combination of customer quotes, videos, case studies, social media screenshots, and more, and A/B test different types. There are plenty of ready-made testimonial features  you can use on your site.

Keep it authentic

Anyone can write their own testimonials, so it’s important your audience knows they’re from real customers. Make sure your testimonials are written in a believable customer voice. Also provide the customers’ full name, their business’ website  and logo if applicable, and photos of them using the product to add authenticity and credibility.

Good reviews are an important part of online reputation management. Website testimonials have enormous power in converting prospective customers, so it’s important you harness their full potential by implementing them thoughtfully and strategically.

Different types of testimonials

There are many different types of testimonials, each with its own advantages and disadvantages. Here are a few of the most common types:

Quote testimonials:  These are short, pithy quotes from satisfied customers. They are often used on websites and in marketing materials to quickly convey the positive feedback that customers have about a product or service.

Video testimonials:  These are testimonials that are recorded on video. They can be more engaging than written testimonials, and they can also show potential customers the personality and credibility of the person providing the testimonial.

Case studies:  These are detailed accounts of how a product or service has helped a particular customer. They can be more persuasive than testimonials, as they provide specific examples of how the product or service has been used to achieve results.

Social media testimonials:  These are testimonials that are left on social media platforms like Facebook and Twitter. They can be a good way to get real-time feedback from customers, and they can also help to build social proof for your brand.

Customer stories:  These are longer, more in-depth testimonials that tell the story of a customer's experience with a product or service. They can be more relatable than other types of testimonials, and they can give potential customers a better understanding of the value that a product or service can offer.

The best type of testimonial for your business will depend on your specific needs and goals. If you are looking for a quick and easy way to get positive feedback from customers, then quote testimonials may be a good option. If you want to create a more engaging and persuasive testimonial, then video or case studies may be a better choice. And if you want to build social proof and authenticity for your brand, then social media testimonials or customer stories may be the most effective.

What elements make a good testimonial page?

A good testimonial page can be a powerful tool for building trust and credibility with potential customers. It can also help to increase conversions and sales. Here are some of the key elements of a good testimonial page:

Compelling headlines:  Start with a strong headline that grabs attention and entices visitors to read on. Use language that highlights the benefits of using your product or service, and emphasize the positive impact it has had on your customers.

Variety of testimonials:  Include a mix of different testimonial types, such as quotes, videos and case studies. This will provide visitors with a more comprehensive understanding of how your product or service has benefited others.

Customer credibility:  Showcase testimonials from credible and relatable customers. Include their names, titles and affiliations to establish their authority and make their feedback more impactful.

Visual appeal:  Use high-quality images and videos to make your testimonial page visually appealing and engaging. This will help to break up the text and make the content more digestible.

Clear calls to action:  Include clear calls to action (CTAs) throughout the page to encourage visitors to take the next step, such as signing up for a free trial or making a purchase.

Social proof:  Incorporate social media testimonials and reviews to demonstrate the widespread positive sentiment surrounding your product or service. This will further enhance trust and credibility.

Mobile optimization:  Ensure your testimonial page is optimized for mobile devices, as a significant portion of your visitors will likely be accessing it from their smartphones.

Regular updates:  Keep your testimonial page fresh and engaging by regularly adding new testimonials. This demonstrates that your business is active and continues to receive positive feedback from customers.

Strategic placement:  Place your testimonial page in a prominent location on your website, such as the homepage or a dedicated testimonials section. Make it easy for visitors to find and engage with the positive feedback.

Authenticity and transparency:  Avoid using staged or fabricated testimonials. Strive for authenticity and transparency in your testimonials to build genuine trust with potential customers.

How do you use testimonials on your website?

Now that you’ve seen some creative testimonial examples, you’re probably wondering where to place them on your website. As you may have noticed, some people place them on a testimonial page, while others place them elsewhere on their site.

It’s a smart idea to have a dedicated testimonial page that users can easily navigate to if they want to learn more about your business. You can call the page “Testimonials,” “Reviews,” “Our Customers,” or something more creative.

Even more important than a testimonial page, though, is the strategic placement of customer testimonials in various places on your site. This maximizes the chances that users will read them, even if they don’t actually navigate to the testimonial page.

Here are some places you can put testimonials on your website:

Put testimonials on your homepage. Nearly every user will see your website testimonials if you place them on your homepage. As the very first page on your site, it’s often users’ first impression of your business, and including positive words from customers can sway them in your favor from the beginning.

Put testimonials on your product pages. Placing customer testimonials side-by-side product pages helps put them in context, while portraying the products in a favorable light. This is particularly effective if the testimonial mentions any one product specifically.

Put testimonials on your most visited pages. Check Google Analytics or Wix Analytics for data on your most visited website pages. Placing testimonials on these pages will guarantee that users will see them, which, in turn, might persuade them to convert into customers.

Remember, including testimonials on your website shows users just how much people love your product. Thanks to your customers’ kind words, you can win the trust of prospective customers and get them onboard.

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20 Great Internet Website Examples In 2024

Whether you want to create a business, personal, portfolio, eCommerce, or directory website, you need an eye-catching web design to succeed. Web design statistics show that your site’s design has a 75% influence on its credibility.

The best internet websites blend visual aesthetics and great functionality to stand out and attract unique visitors.

Creating a great internet website that converts doesn’t have to be time-consuming or expensive. You can use the best website builders , like Squarespace and Wix, to design user-friendly and memorable sites for different purposes.

This article explores the 20 great internet website examples you can use as a guide to design your own site.

Let’s dive in.

1. The Spice Suite

Made with Wix

Spice Suite is a top brand with a business model that provides a range of products in one package via SpiceBox. One of the best internet website examples, the Spice Suite site is aesthetically pleasing, engaging users with the consistent display of bold colors and texts.  

The entire site's homepage is designed on an artistic and colorful background, engaging visitors with its quality display. 

Images of the brand's products, scattered in separate sections of the homepage with CTA buttons, prompt visitors to Shop Now.

2. SOMETHING GOOD

SOMETHING GOOD Studio is a collaborative textile design studio working with artists and designers who communicate positive messages via their work. 

One of the best websites, SOMETHING GOOD Studio, is unique, welcoming visitors to an engaging video in the site's hero section.

A parallax scrolling feature is visible as visitors scroll through the homepage, engaging visitors in their high-quality display.

I love how the site alternates between colored and black-and-white images, adding an artistic touch to the design.

3. BATHHOUSE

Made with Squarespace

Bath House helps people look, feel, and perform at their best, which is a detailed summary of its services online. One of the best business website design examples, the Bath House portfolio website is unique, sticking to a dark layout for its entire web design. 

This landing page is aesthetically pleasing, displaying high-quality images complimenting its responsive design. The header menu helps users navigate the website by providing links to its social network accounts, a book now call-to-action, and a hamburger menu.

4. The Car Crush

The Car Crush is a passion project of its founder, Joe, where he documents his love for cars in his brochure website. One of the top informational websites, the Car Crush site, details all things cars in a centralized homepage design. 

A search icon in black-and-white stands out at the top of the site's homepage, allowing users to locate specific articles quickly. This top review site example sticks to a predominantly black-and-white color scheme with plenty of white space visible on the homepage.

5. Puffin Packaging

Puffin Packaging specializes in innovative, eco-friendly packaging, sourcing recyclable and biodegradable materials to manufacture versatile temperature-insulated packaging. 

One of the top eCommerce sites, the Puffin Packaging website is unique, using a gentle color scheme that blends well with the site's content. 

The Half-Baked Blue color stands out as the site's predominant color, visible as the background color for the site's multiple CTA buttons. 

Thick Half-Baked Blue lines border each homepage section, distinguishing between sections and adding color to the site's design.

6. Animal Music

Animal Music Studios is a team of professionals specializing in audio post-production, sound design, and music. One of the great website examples is the Animal Music Studios entertainment website, which uses a video format to drive the audience to its portfolio website.

This contemporary website's social media icons, pinned to the homepage's right side, make it simple for users and guests to access.

I adore its vast collection, which offers viewers a unique viewing experience by showcasing its many videos in a three-column arrangement.

7. Blue Dog

Blue Dog is a well-known restaurant and bar with one of the most adaptable website designs amidst other interactive features. This landing page website provides users with all the information they require, negating scrolling.

You can find all of Blue Dog's facilities in the hero section, which is divided into three sections with distinct backdrop photos. There are three CTA buttons labeled Eat, Drink, and Visit in white over each portion of the hero section.

Minna is a tea brewing firm that offers its clients a refreshing taste by using only organic and non-GMO foods without sugar or sweeteners. 

One of the best interactive websites, the hero image of the Minna eCommerce site features a hand pouring one of its canned goods into a glass cup.

This eCommerce website makes the most of its graphic elements by showcasing crisp, high-resolution product photos. Each of its items has its segment, and each section's backdrop color is the color of its different cans, adding a subtle touch.

9. Creative Retail Awards

The Creative Retail Awards is a distinguished platform celebrating innovation and excellence in the retail industry. This top portfolio website is modern, sticking to a clean layout for its web design. 

The entire site's homepage is aesthetically pleasing, with a color gradient that keeps visitors glued to the site's content. I love the display of testimonials from past clients in a centralized slideshow, serving as social proof to potential clients. 

10. HERoines

The HERoines aims to help women acquire critical life skills and provide a space to thrive as a community. This top internet website example is aesthetically pleasing and blends eye-catching design elements. 

The site's hero section has a seated woman who immediately grabs visitors' attention. I love how the caption, “The Focus is on HER,” blends in with the full-width image. 

This fantastic website regularly uses vivid colors and superior graphics, the primary motifs of its nonprofit website design.

11. Yassmin Abdel-Magied

Yassmin Abdel-Mageid is a Sudanese-Australian award-winning author, broadcaster, and social advocate passionate about change. One of the top personal website examples, Yassmin Abdel-Magied’s site, sticks to a single, no-scrolling design for her homepage design.

Welcoming and overwhelming visitors is a constantly changing slideshow of full-width images detailing all she stands for. 

I love the bold display of header texts and social media icons that allow website visitors to access her at the top right corner of the homepage.

12. Remote Daily

Remote Daily is a thriving boutique agency specializing in community building, helping organizations and industry groups to connect, learn, and grow together. 

This membership website is aesthetically pleasing, displaying a blend of colors and shapes for its web design. 

Plenty of white space is visible on the site's homepage, one of the top homepage design examples, allowing visitors to focus on the site's exclusive content. 

The site's CTA buttons are unique and add to its visual appeal, easily recognizable in their Pastel magenta background.

13. Literacy Inc

Literacy Inc. supports children's literacy with a mission to end the literacy crisis. This unique educational website has a distinctive style that overlays its image gallery with the Midnight hue from its emblem.

When a user navigates through the homepage, the parallax scrolling feature is the first thing that grabs their attention. This educational website alternates between text and visuals to entice users to sign up for their community initiatives.

14. Generation She

Made with Wix  

Generation She is a community of exceptional female talent, building and leading the next generation of billion-dollar companies. 

One of the best internet website examples, the Generation She website, is visually appealing, displaying bold design elements at the core of its web design.

Bold typography, slanting, and revolving texts are central to the site's web design, engaging visitors and screen readers. I love the display of bold logos of top brands in a three-column layout, serving as social proof.

15. FUKT Magazine

FUKT MAgazine is one of the world's leading drawing magazines dedicated to contemporary drawing and illustration. This informational website is minimalistic, sticking to a straightforward web design. 

The extensive header menu displays texts linked to other web pages and changes the homepage content. I love how the homepage displays eye-catching illustrations in a three-column layout, adding color to the site's plain white background.  

16. Ash Owens

Ash Owens is an award-winning digital content creator nurturing her passion for travel, beauty, fashion, and lifestyle through her blog website and social platforms. 

One of the top portfolio websites, Ash's blog is unique, using a gentle and soothing color scheme to attract visitors. 

Welcoming visitors to her portfolio is a display of texts and images in the two-column hero section, with the image constantly changing interactively. 

I love the display of image excerpts from her Instagram page above her site's footer section in a six-column layout alongside social media icons.

17. Mananalu

Mananalu offers pure water from aluminum bottles, removing one plastic bottle from our oceans. This top internet business website is aesthetically pleasing and blends eye-catching elements.

The brand's contact info, boldly pinned to the right-hand corner of the homepage, stands out as a social media icon.

A chat feature is visible and pinned to the right-hand corner of the homepage, serving as the site's online communication channel.

18. NutriMe

NutriMe uses nutritional-based medicine to understand the root cause of patients' symptoms, looking at them as whole persons. This fantastic internet business website is unique, displaying appetizing images that reel users to the site.

An anchor scrolling menu is visible and pinned to the right-hand side of the homepage as bold dots, serving as the site's primary navigation feature. 

I love how the parallax scrolling feature is visible as users scroll through the site, adding a unique touch to the website design.

19. Riposte

Riposte is a magazine and online platform for women, profiling bold and fascinating women who challenge power structures and stereotypes.

One of the top magazine websites, the Riposte information website, is fully packed, displaying articles from specific blog posts on the homepage. 

Arrangement is one of the site's more substantial features, categorizing articles into different sections that make access to them easy for site visitors. 

I love how each blog post uses high-quality images or a stunning illustration that allows the site to deliver on its visual storytelling objective. 

20. Alissa Bell Press

Alissa Bell Press is a stationary design studio celebrating color and simple design with the ideology that style is foundational. 

One of the top internet business websites, the Alissa Bell Press portfolio website is aesthetically pleasing, combining a soft color scheme with its modern web design. 

You will find reviews from top brands on the homepage in a three-column layout, with an arrow icon at each side aiding navigation. 

I love the site's stylish and bold font, making it easy for screen readers and visitors to access its basic information.

Internet Website Examples FAQ

Creating a visually appealing internet business website requires clean, high-quality visuals that provide a feel of brand experience. The visuals should be clear, properly optimized, and high resolution to encourage visitors and attract potential customers to the internet business website.

Squarespace, Shopify, and Wix are the best eCommerce website builders on the internet for crafting an eCommerce website or online store. Distinguished by their features and pricing plans, these eCommerce website builders offer design ideas as templates for users to create outstanding eCommerce sites.

Wix, Squarespace, and Webflow are top website-building options offering some of the best website templates to draw design inspiration for your own website. Many blogs offer web designs and free templates to incorporate into your website design. FounderJar stands out as a top design inspiration site amongst many other sites. 

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Home » Designing Websites » 12 Small Business Website Examples to Emulate in 2024

12 Small Business Website Examples to Emulate in 2024

Our independent research projects and impartial reviews are funded in part by affiliate commissions, at no extra cost to our readers. Learn more

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With so many potential customers searching for brands online, a website is crucial for a small business. Whether you choose to use a small business website builder or another platform, a website helps to elevate your brand, creating an online presence and opening you up to a larger potential audience.  

If you’re stuck for ideas or just don’t know where to start when it comes to creating a website for your small business then you’ve come to the right place.

We’ve searched the web and compiled this list of 12 of the best small business website examples. And the best part? They’re all built using affordable website builders such as Squarespace, Wix, or Shopify.  

Let’s take a look!

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#1 Cafe Con Libros

Cafe con libros.

Cafe Con Libros is an independent bookstore and coffee shop that uses its website to complement its brick-and-mortar store.  

This website does it all: it showcases the store by using images taken by customers to capture its overall vibe and ambiance, while also offering the ability to shop stock online. The website showcases upcoming in-person events and includes all the information you need to pay the store a visit in person, for example, location and opening times.  

Alongside all of this, there’s a regularly updated blog which helps to build a sense of community. Additionally, customers can reserve books to pick up in-store which is super convenient.  

Cafe Con Libros is a great example of a small business using its website to enhance the experience of visiting the store and building on its USP – its community.  

#2 La Petite Alice

La petite alice.

La Petite Alice is a small business that sells made-to-order clothing for adults and children.  

The brand is committed to creating a sustainable and “slow” lifestyle and this is reflected in the earthy color scheme of browns and creams that generate a sense of calm for website visitors.  

Shopping on the website is easy, with popular and new items available to buy directly from the homepage and products broken down into easy-to-navigate categories.  

The main focus of the website is the brand’s products, and high-quality imagery reflects the La Petite Alice target audience, a key priority for any ecommerce business.  

More Information

Do you want to make sure your photos show your products off in the best light? Check out our guide, How to Take Product Photos , to get started.  

#3 Movement LAB

Movement lab.

Movement LAB is a boutique fitness studio that uses its website to complement its brick-and-mortar studio.  

The website features information on the studio such as location, equipment, and fitness class listings, while personal trainer profiles allow users to find out more about the on-site team.  

There’s also a system that lets users sign up for a set amount of personal training sessions directly on the website, as well as a live chat feature that ensures potential clients can ask any questions without needing to visit the studio.

CTA buttons, social media icons, and contact details are all clearly visible on every page – something that’s essential for every website.  

#4 Simone Dicosta

Simone dicosta.

Simone Dicosta is a professional photographer and uses his website to showcase his skills and work to potential clients.

This is a great example of a business website because it sticks to the basics and keeps the focus purely on the service offering.

It’s no surprise that the website is image-heavy. In fact, there’s almost no text at all, and the website acts as an online portfolio of Simone’s work.  

The clever use of white space helps to keep the focus on the images and portfolio and from the moment you land on the homepage, Simone’s credentials and contact details are clearly visible, making it super easy for clients to get in touch.  

#5 Wildwood Bakery

Wildwood bakery.

Wildwood Bakery made our list of best small business website examples thanks to the way it creates an engaging and compelling website but still keeps things simple.

The bakery website showcases the one thing everyone goes to a bakery for – the baked goods. It does this through the high-quality image close-ups, which leave your mouth watering. This is the perfect incentive to convince people to place an order, or pay the bakery a visit.

The navigation is simple, with just a few options to choose from, including the option to place an order.

The footer of this website is much larger than normal, showcasing all the most important information such as contact details, locations, sustainability steps, and FAQs.  

This is great as it puts all of the information customers need in one place and ensures the rest of the website focuses purely on the delicious baked goods.  

#6 Gone to the Dogs

Gone to the dogs.

Gone to the Dogs creates ethical, sustainable, and unique products for our favorite four-legged friends.  

The ecommerce store showcases an array of different products from squeezy toys to collars and leads. Thanks to the limited number of products the store sells, the brand is able to showcase almost all of them on the homepage.

This makes it super simple for customers to browse the catalog of products and make a purchase.

We particularly like the way each collection is introduced with content telling customers the story behind it, the ethical and sustainable steps taken in the creation process, and how the items can be reused and recycled in the future.  

Gone to the Dogs is an excellent example of a small business that combines the need to sell products with the desire to tell a story on its website.  

#7 Milestone

Milestone is a construction and renovation company that has created a strong brand identity through its website.

The muted color scheme, minimalist design, and clever use of white space mirror the design concepts that Milestone is known for.  

The projects page showcases some of the brand’s past work and uses images to show off the finished renovation. Text is then added to explain the process and the materials used.  

The Milestone website also links to the brand’s multiple social media platforms, allowing potential clients to learn more about the brand and see what the team has been up to recently.  

• Are you grappling with the best way to use social media to promote your business? Our guide, How to Create a Social Media Strategy , can help.  
• If you’re focusing on growing your social media account instead, make sure to check out our article, Maximizing Your Online Presence: How to Grow Your Business on Social Media , for our top tips.  

Ception is a start-up offering AI-powered car data for vehicle owners. The brand made our list of the best small business website examples thanks to its engaging and visually appealing website design.  

The Ception offering is detailed and potentially hard to get your head around so the brand makes use of a combination of images, illustrations, animations, and colors to break up text and prevent users from getting overwhelmed.  

The website also includes a clear content hierarchy and easy-to-follow navigation which further helps to create a positive user experience.  

Despite the technical nature of its service offering, Ception breaks down and presents content in digestible chunks, keeping users engaged.  

Find Out More

Worried about some of the challenges you might encounter as a small business owner? Don’t be! Take a look at our guide to small business challenges to help you prepare!

Tattly is a unique brand selling temporary tattoos designed by artists. Everyone knows that unique brands need unique websites, so it’s no surprise that it made our list of great business website examples.  

The brand’s website uses bold colors and striking product images to capture the attention and imagination of users.  

Fun animations and icons appear at various points as you navigate through the website, mirroring the fun nature of the products on offer.  

As this is an ecommerce website, there’s a strong focus on security and building trust with a secure checkout process ensuring users feel safe making online purchases.  

#10 Ladies Get Paid

Ladies get paid.

The Ladies Get Paid website is an extensive online hub of resources including online courses, events, and even job listings.  

This membership website focuses on offering its members as much valuable content as possible and therefore relies heavily on a navigation system that breaks content down into categories.  

The website opts for a distinctive blue and pink color scheme that runs throughout, creating a strong sense of brand identity.  

Ladies Get Paid is a great example of a small business website that needs to include a hefty amount of content but avoids appearing overwhelming to users.  

Are you planning to build a membership website? Our guide on How to Build a Membership Website can help you get started with confidence.  

#11 Amber Haider

Amber haider.

Amber Haider is a ballroom dancing coach who uses her website to promote her skills and experience, encourage people to book a class, and showcase digital content.  

Amber keeps her homepage simple and includes a personal profile to immediately introduce herself to potential students.  

She has also created a bank of online resources such as videos, blogs, and a podcast to showcase the value she can provide to prospective dancers.  

For small businesses that focus on education and coaching, following Amber’s lead with free online resources can be a great way to build a community and promote your skills and expertise.  

#12 Homes in Santa Barbara

Homes in santa barbara.

Real estate websites need to have two key features – great listings and easy-to-use search functionality. Homes in Santa Barbara makes our list of best small business website examples because it has both.  

As the name implies, the Homes in Santa Barbara website focuses on real estate listings in Santa Barbara. Each listing features high-quality images as well as key details such as layout, location, status, and price.  

The website has an in-depth search tool that allows users to find exactly what they’re looking for, whilst the interactive map shows users precisely where available properties are located.

Homes in Santa Barbara is a great example of a website that invests in the areas that are most important to the brand. In this case, that means a search function, location capabilities, and listings. It avoids getting distracted by anything else.  

Small Business Website Examples: Summary

Creating a website for your small business is an essential step but we totally understand that it can seem like an overwhelming process.  

Now you’ve had a chance to look through these 12 business website examples however, you should have a strong idea of what you do and don’t want your small business website to be like.

It’s important to not overthink it and instead focus on creating a visually appealing website that combines colors, imagery, and branding with robust functionality such as easy navigation and, if appropriate, secure checkout.  

Now that you’re suitably inspired to build your website, take a look at our how to build a business website guide for all the tips you need to get started.  

Frequently Asked Questions

Does my small business need a website.

Yes! In 2023 every business should have a website, even yours! It doesn’t matter what you do or who you serve, a website helps to build an online community and captures potential customers who are searching for options online.

How many pages should my website include?

How many pages your website includes totally depends on what type of business you have and what type of website you are looking to create. Some small businesses only need a one-pager with basic information and contact details, while others will opt for a more in-depth website with resources and ecommerce functionality.  

How do I build a website with no coding experience?

The good news is that you no longer need to have coding experience to build a website. Thanks to website builders such as Wix, Shopify, and Squarespace, you can build your website via drag and drop and need no code at all!  

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More From Forbes

April fools’ 2.0: ai is crafting ultimate pranks you won’t see coming.

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AI cyborg robot whispers to a man.

Ah, April Fools' Day , the one day a year when we all become practical jokers, pranksters, and, let's be honest, occasionally the victims of our own overly ambitious trickery. But as we sail into the future, where AI is not just a buzzword but a buddy in our daily lives, how will this shift affect the age-old tradition of April Fools' Day? Buckle up, dear reader, for a ride into a future where your coffee maker might just be in on the joke.

AI: The Ultimate Prankster's Toolkit

Imagine waking up to a seemingly normal day, except your AI-powered house has decided to join in on the April Fools' fun. You ask your smart speaker for the weather, and it cheerfully informs you that it's snowing in the Sahara. You turn on the smart faucet, and it plays the sound of a leaky pipe, sending you into a frenzy searching for non-existent leaks. Yes, in the future, even your toaster might have a sense of humor.

Office worker sitting at table and sleeping, he and his workplace covered with adhesive notes

The Rise of Personalized Pranks

Gone are the days of generic whoopee cushions and fake lottery tickets. With AI's deep learning capabilities, pranks will become shockingly personalized. Your AI assistant, having analyzed your browsing history, might send you a fake notification that your favorite, long-canceled TV show is coming back. Or, even better, it could craft an email from your boss saying, “All meetings are canceled forever!" only to follow up with the dreaded "April Fools!" Imagine the roller coaster of emotions in that fleeting moment.

The Virtual World Shenanigans

Virtual reality and augmented reality will take April Fools' pranks to a whole new level. Picture this: You put on your VR headset for a quick escape to a tropical beach, but instead of the soothing sound of waves, you find yourself in a virtual office with a never-ending Zoom meeting. Perhaps, your AR glasses suddenly project fake spiders crawling on your desk. Thanks to AI, these pranks can be orchestrated with terrifying precision, making you momentarily question your own reality.

Child mischief. Boy with a distracted face because he drew the entire wall. Little boy leaning ... [+] against the white wall where he made many drawings with colored pencils. Kid indoors, at home.

The Good, the Bad, and the Hilariously Ugly of AI Pranks

Not all AI pranks will be harmless fun. There's a fine line between a laugh and a lawsuit waiting to happen. For example, an AI altering your presentation slides to include random memes could be funny, unless it happens during a crucial meeting with investors. And let's not even get started on AI self-driving cars deciding to take the scenic route as a joke. "Ha ha, very funny, AI. Now please get me to my wedding on time!"

Best High-Yield Savings Accounts Of 2024

Best 5% interest savings accounts of 2024, real-world examples of ai mischief.

While we're speculating on the future, let's not forget the AI pranks that have already graced our April Fools' Days. Remember when Google announced it had taught AI to communicate with tulips , allowing for meaningful conversations about water, sunlight, and love? Gardeners everywhere were briefly excited about the prospect of chatting with their plants, only to realize they'd have to stick to talking to their cats.

Then, there was Amazon joking about an update allowing Alexa to mimic celebrity voices, including responding to your queries with the voice and personality of your favorite stars. Imagine asking for a weather update and getting a response in the style of a famous rapper: "Yo, it's gonna be hot outside, drop that coat like it's hot!"

Playful businessman playing a prank

Embracing the Future of Folly

As AI continues to evolve, so will the art of the prank. But let's remember, the best pranks are those where everyone can laugh, including the pranked. So, the expectation? April Fools' Day is about to get a major upgrade, or perhaps a downgrade, depending on how you feel about your digital devices ganging up on you. So, as the future unfolds, keep your wits about you, your sense of humor ready, and for goodness' sake, back up everything. After all, you never know when your AI assistant might decide it's a comedian.

So, as we step into this brave new world of AI-enhanced April Fools' Day, let's tread lightly, laugh heartily and maybe, just maybe, keep a backup of all our digital lives, just in case.

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Trump Profited from God Bless the USA Bible Company That Sells Bibles for $59.99?

"all americans need a bible in their home and i have many. it's my favorite book. it's a lot of people's favorite book," trump said in a video., jordan liles, published march 28, 2024.

About this rating

On March 26, 2024, former U.S. President Donald Trump announced in a video on his Truth Social platform his personal endorsement of a special Bible costing $59.99. The book is sold by the God Bless the USA Bible company and is named the "God Bless the USA" Bible.

The company and book are named after recording artist Lee Greenwood's 1984 hit tune of the same name — a patriotic song that traditionally has been played at Trump's campaign rallies. Greenwood also endorsed the same Bible, according to both the Bible company's website and the singer's  official website .

"All Americans need a Bible in their home and I have many," Trump said in the video, which was also shared on X. "It's my favorite book. It's a lot of people's favorite book."

"This Bible is a reminder that the biggest thing we have to bring back America and to make America great again is our religion. Religion is so important. It's so missing. But it's going to come back and it's going to come back strong just like our country is going to come back strong."

The "God Bless the USA" Bible includes the King James Version translation in large print, along with copies of the U.S. Constitution, Bill of Rights, Declaration of Independence, Pledge of Allegiance and handwritten chorus to Greenwood's "God Bless the USA."

Trump's endorsement of the pricey religious text came as he was facing what The Associated Press reported as "a serious money crunch amid mounting legal bills while he fights four criminal indictments along with a series of civil charges."

On X, one user alleged  that Trump's act of "hawking $60 Bibles for personal profit" amounted to "mocking Christianity":

Former U.S. Rep. Adam Kinzinger, a Republican and fierce opposer of Trump who participated in the House Jan. 6 committee investigating the 2021 Capitol riot, posted , "The fact that Donald is now selling Bibles is proof that he's a false prophet for profit."

Ron Filipkowski, editor-in-chief of the progressive network Meidas Touch, also posted a video about Trump's new Bible endorsement, packaging it with clips of other products Trump promoted in past decades.

How Is Trump Making Money from the Bibles?

The way Trump is profiting from the Bible company is laid out in the twelfth and final question under the Bible company's website in the "frequently asked questions" section. The Bible company says it is "not political and has nothing to do with any political campaign," then says it uses Trump's name under a paid license from a limited liability company:

Is any of the money from this Bible going to the Donald J. Trump Campaign for President? No, GodBlessTheUSABible.com is not political and has nothing to do with any political campaign. GodBlessTheUSABible.com is not owned, managed or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC or any of their respective principals or affiliates. GodBlessTheUSABible.com uses Donald J. Trump's name, likeness and image under paid license from CIC Ventures LLC, which license may be terminated or revoked according to its terms.

CIC Ventures LLC — the limited liability company mentioned at the end of the answer — is listed in Trump's 2023 financial disclosures with him as its manager, president, secretary and treasurer, as  The Washington Post  reported. The same company is also listed at the bottom of the website for Trump's sneaker deal he  announced in February 2024 and is associated with other products he previously endorsed, the Post also reported.

The New York Times and ABC News both reported Trump was receiving royalties from purchases of the Bibles. The Times cited as its source "a person familiar with the details of the business arrangement."

To confirm these reports and other specifics about the paid licensing deal, Snopes contacted both the Bible company and representatives for Trump by email on March 27. We did not receive a response by the following morning. This story will be updated should any further information come to light.

"ABC World News Tonight with David Muir Full Broadcast." YouTube , ABC News, 26 Mar. 2024, https://www.youtube.com/watch?v=L_wDQiEluJ4.

Bump, Philip. "Analysis | An All-American Bible — with a Cut of the Sales Going to Trump." Washington Post , 26 Mar. 2024, https://www.washingtonpost.com/politics/2024/03/26/trump-bible-sales-money/.

Colvin, Jill. "Trump Is Selling 'God Bless the USA' Bibles for $59.99 as He Faces Mounting Legal Bills." The Associated Press , 26 Mar. 2024, https://apnews.com/article/trump-god-bless-usa-bible-greenwood-2713fda3efdfa297d0f024efb1ca3003.

"Donald Trump OGE Public Financial Disclosure Report 2023." DocumentCloud.org , https://www.documentcloud.org/documents/23876912-donald-trump-oge-public-financial-disclosure-report-2023-part-1.

God Bless the USA Bible . https://godblesstheusabible.com/.

Gold, Michael, and Maggie Haberman. "Trump's Newest Venture? A $60 Bible." The New York Times , 26 Mar. 2024, https://www.nytimes.com/2024/03/26/us/politics/trump-bible.html.

Paulson, Dave. "Story Behind the Song: Lee Greenwood's 'God Bless the U.S.A.'" The Tennessean , 27 Aug. 2021, https://www.tennessean.com/story/entertainment/music/story-behind-the-song/2021/08/27/story-behind-song-lee-greenwoods-god-bless-u-s-a/5575603001/.

Wang, Amy B., and Marianne LeVine. "Trump Has Sold $60 Bibles, $399 Sneakers and More since Leaving Office." Washington Post , 27 Mar. 2024, https://www.washingtonpost.com/politics/2024/03/27/trump-selling-bibles-sneakers/.

By Jordan Liles

Jordan Liles is a Senior Reporter who has been with Snopes since 2016.

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KCET 2024 admit card released at cetonline.karnataka.gov.in; Check direct link here

Here are the steps on how to check and download the KCET 2024 Admit Card:

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