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Hypothesis Testing | A Step-by-Step Guide with Easy Examples

Published on November 8, 2019 by Rebecca Bevans . Revised on June 22, 2023.

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics . It is most often used by scientists to test specific predictions, called hypotheses, that arise from theories.

There are 5 main steps in hypothesis testing:

• State your research hypothesis as a null hypothesis and alternate hypothesis (H o ) and (H a  or H 1 ).
• Collect data in a way designed to test the hypothesis.
• Perform an appropriate statistical test .
• Decide whether to reject or fail to reject your null hypothesis.
• Present the findings in your results and discussion section.

Though the specific details might vary, the procedure you will use when testing a hypothesis will always follow some version of these steps.

Table of contents

Step 1: state your null and alternate hypothesis, step 2: collect data, step 3: perform a statistical test, step 4: decide whether to reject or fail to reject your null hypothesis, step 5: present your findings, other interesting articles, frequently asked questions about hypothesis testing.

After developing your initial research hypothesis (the prediction that you want to investigate), it is important to restate it as a null (H o ) and alternate (H a ) hypothesis so that you can test it mathematically.

The alternate hypothesis is usually your initial hypothesis that predicts a relationship between variables. The null hypothesis is a prediction of no relationship between the variables you are interested in.

• H 0 : Men are, on average, not taller than women. H a : Men are, on average, taller than women.

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For a statistical test to be valid , it is important to perform sampling and collect data in a way that is designed to test your hypothesis. If your data are not representative, then you cannot make statistical inferences about the population you are interested in.

There are a variety of statistical tests available, but they are all based on the comparison of within-group variance (how spread out the data is within a category) versus between-group variance (how different the categories are from one another).

If the between-group variance is large enough that there is little or no overlap between groups, then your statistical test will reflect that by showing a low p -value . This means it is unlikely that the differences between these groups came about by chance.

Alternatively, if there is high within-group variance and low between-group variance, then your statistical test will reflect that with a high p -value. This means it is likely that any difference you measure between groups is due to chance.

Your choice of statistical test will be based on the type of variables and the level of measurement of your collected data .

• an estimate of the difference in average height between the two groups.
• a p -value showing how likely you are to see this difference if the null hypothesis of no difference is true.

Based on the outcome of your statistical test, you will have to decide whether to reject or fail to reject your null hypothesis.

In most cases you will use the p -value generated by your statistical test to guide your decision. And in most cases, your predetermined level of significance for rejecting the null hypothesis will be 0.05 – that is, when there is a less than 5% chance that you would see these results if the null hypothesis were true.

In some cases, researchers choose a more conservative level of significance, such as 0.01 (1%). This minimizes the risk of incorrectly rejecting the null hypothesis ( Type I error ).

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The results of hypothesis testing will be presented in the results and discussion sections of your research paper , dissertation or thesis .

In the results section you should give a brief summary of the data and a summary of the results of your statistical test (for example, the estimated difference between group means and associated p -value). In the discussion , you can discuss whether your initial hypothesis was supported by your results or not.

In the formal language of hypothesis testing, we talk about rejecting or failing to reject the null hypothesis. You will probably be asked to do this in your statistics assignments.

However, when presenting research results in academic papers we rarely talk this way. Instead, we go back to our alternate hypothesis (in this case, the hypothesis that men are on average taller than women) and state whether the result of our test did or did not support the alternate hypothesis.

If your null hypothesis was rejected, this result is interpreted as “supported the alternate hypothesis.”

These are superficial differences; you can see that they mean the same thing.

You might notice that we don’t say that we reject or fail to reject the alternate hypothesis . This is because hypothesis testing is not designed to prove or disprove anything. It is only designed to test whether a pattern we measure could have arisen spuriously, or by chance.

If we reject the null hypothesis based on our research (i.e., we find that it is unlikely that the pattern arose by chance), then we can say our test lends support to our hypothesis . But if the pattern does not pass our decision rule, meaning that it could have arisen by chance, then we say the test is inconsistent with our hypothesis .

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

• Normal distribution
• Descriptive statistics
• Measures of central tendency
• Correlation coefficient

Methodology

• Cluster sampling
• Stratified sampling
• Types of interviews
• Cohort study
• Thematic analysis

Research bias

• Implicit bias
• Cognitive bias
• Survivorship bias
• Availability heuristic
• Nonresponse bias
• Regression to the mean

Hypothesis testing is a formal procedure for investigating our ideas about the world using statistics. It is used by scientists to test specific predictions, called hypotheses , by calculating how likely it is that a pattern or relationship between variables could have arisen by chance.

A hypothesis states your predictions about what your research will find. It is a tentative answer to your research question that has not yet been tested. For some research projects, you might have to write several hypotheses that address different aspects of your research question.

A hypothesis is not just a guess — it should be based on existing theories and knowledge. It also has to be testable, which means you can support or refute it through scientific research methods (such as experiments, observations and statistical analysis of data).

Null and alternative hypotheses are used in statistical hypothesis testing . The null hypothesis of a test always predicts no effect or no relationship between variables, while the alternative hypothesis states your research prediction of an effect or relationship.

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Hypothesis Testing – A Complete Guide with Examples

Published by Alvin Nicolas at August 14th, 2021 , Revised On October 26, 2023

In statistics, hypothesis testing is a critical tool. It allows us to make informed decisions about populations based on sample data. Whether you are a researcher trying to prove a scientific point, a marketer analysing A/B test results, or a manufacturer ensuring quality control, hypothesis testing plays a pivotal role. This guide aims to introduce you to the concept and walk you through real-world examples.

What is a Hypothesis and a Hypothesis Testing?

A hypothesis is considered a belief or assumption that has to be accepted, rejected, proved or disproved. In contrast, a research hypothesis is a research question for a researcher that has to be proven correct or incorrect through investigation.

What is Hypothesis Testing?

Hypothesis testing  is a scientific method used for making a decision and drawing conclusions by using a statistical approach. It is used to suggest new ideas by testing theories to know whether or not the sample data supports research. A research hypothesis is a predictive statement that has to be tested using scientific methods that join an independent variable to a dependent variable.  

Example: The academic performance of student A is better than student B

Characteristics of the Hypothesis to be Tested

A hypothesis should be:

• Clear and precise
• Capable of being tested
• Able to relate to a variable
• Stated in simple terms
• Consistent with known facts
• Limited in scope and specific
• Tested in a limited timeframe
• Explain the facts in detail

What is a Null Hypothesis and Alternative Hypothesis?

A  null hypothesis  is a hypothesis when there is no significant relationship between the dependent and the participants’ independent  variables . 

In simple words, it’s a hypothesis that has been put forth but hasn’t been proved as yet. A researcher aims to disprove the theory. The abbreviation “Ho” is used to denote a null hypothesis.

If you want to compare two methods and assume that both methods are equally good, this assumption is considered the null hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is similar to the previous model of the car, on average. You can write it as: Ho: there is no difference between the mileage of both vehicles. If your findings don’t support your hypothesis and you get opposite results, this outcome will be considered an alternative hypothesis.

If you assume that one method is better than another method, then it’s considered an alternative hypothesis. The alternative hypothesis is the theory that a researcher seeks to prove and is typically denoted by H1 or HA.

If you support a null hypothesis, it means you’re not supporting the alternative hypothesis. Similarly, if you reject a null hypothesis, it means you are recommending the alternative hypothesis.

Example: In an automobile trial, you feel that the new vehicle’s mileage is better than the previous model of the vehicle. You can write it as; Ha: the two vehicles have different mileage. On average/ the fuel consumption of the new vehicle model is better than the previous model.

If a null hypothesis is rejected during the hypothesis test, even if it’s true, then it is considered as a type-I error. On the other hand, if you don’t dismiss a hypothesis, even if it’s false because you could not identify its falseness, it’s considered a type-II error.

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How to Conduct Hypothesis Testing?

Here is a step-by-step guide on how to conduct hypothesis testing.

Step 1: State the Null and Alternative Hypothesis

Once you develop a research hypothesis, it’s important to state it is as a Null hypothesis (Ho) and an Alternative hypothesis (Ha) to test it statistically.

A null hypothesis is a preferred choice as it provides the opportunity to test the theory. In contrast, you can accept the alternative hypothesis when the null hypothesis has been rejected.

Example: You want to identify a relationship between obesity of men and women and the modern living style. You develop a hypothesis that women, on average, gain weight quickly compared to men. Then you write it as: Ho: Women, on average, don’t gain weight quickly compared to men. Ha: Women, on average, gain weight quickly compared to men.

Step 2: Data Collection

Hypothesis testing follows the statistical method, and statistics are all about data. It’s challenging to gather complete information about a specific population you want to study. You need to  gather the data  obtained through a large number of samples from a specific population. 

Example: Suppose you want to test the difference in the rate of obesity between men and women. You should include an equal number of men and women in your sample. Then investigate various aspects such as their lifestyle, eating patterns and profession, and any other variables that may influence average weight. You should also determine your study’s scope, whether it applies to a specific group of population or worldwide population. You can use available information from various places, countries, and regions.

Step 3: Select Appropriate Statistical Test

There are many  types of statistical tests , but we discuss the most two common types below, such as One-sided and two-sided tests.

Note: Your choice of the type of test depends on the purpose of your study 

One-sided Test

In the one-sided test, the values of rejecting a null hypothesis are located in one tail of the probability distribution. The set of values is less or higher than the critical value of the test. It is also called a one-tailed test of significance.

Example: If you want to test that all mangoes in a basket are ripe. You can write it as: Ho: All mangoes in the basket, on average, are ripe. If you find all ripe mangoes in the basket, the null hypothesis you developed will be true.

Two-sided Test

In the two-sided test, the values of rejecting a null hypothesis are located on both tails of the probability distribution. The set of values is less or higher than the first critical value of the test and higher than the second critical value test. It is also called a two-tailed test of significance. 

Example: Nothing can be explicitly said whether all mangoes are ripe in the basket. If you reject the null hypothesis (Ho: All mangoes in the basket, on average, are ripe), then it means all mangoes in the basket are not likely to be ripe. A few mangoes could be raw as well.

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Step 4: Select the Level of Significance

When you reject a null hypothesis, even if it’s true during a statistical hypothesis, it is considered the  significance level . It is the probability of a type one error. The significance should be as minimum as possible to avoid the type-I error, which is considered severe and should be avoided. 

If the significance level is minimum, then it prevents the researchers from false claims. 

The significance level is denoted by  P,  and it has given the value of 0.05 (P=0.05)

If the P-Value is less than 0.05, then the difference will be significant. If the P-value is higher than 0.05, then the difference is non-significant.

Example: Suppose you apply a one-sided test to test whether women gain weight quickly compared to men. You get to know about the average weight between men and women and the factors promoting weight gain.

Step 5: Find out Whether the Null Hypothesis is Rejected or Supported

After conducting a statistical test, you should identify whether your null hypothesis is rejected or accepted based on the test results. It would help if you observed the P-value for this.

Example: If you find the P-value of your test is less than 0.5/5%, then you need to reject your null hypothesis (Ho: Women, on average, don’t gain weight quickly compared to men). On the other hand, if a null hypothesis is rejected, then it means the alternative hypothesis might be true (Ha: Women, on average, gain weight quickly compared to men. If you find your test’s P-value is above 0.5/5%, then it means your null hypothesis is true.

Step 6: Present the Outcomes of your Study

The final step is to present the  outcomes of your study . You need to ensure whether you have met the objectives of your research or not. 

In the discussion section and  conclusion , you can present your findings by using supporting evidence and conclude whether your null hypothesis was rejected or supported.

In the result section, you can summarise your study’s outcomes, including the average difference and P-value of the two groups.

If we talk about the findings, our study your results will be as follows:

Example: In the study of identifying whether women gain weight quickly compared to men, we found the P-value is less than 0.5. Hence, we can reject the null hypothesis (Ho: Women, on average, don’t gain weight quickly than men) and conclude that women may likely gain weight quickly than men.

Did you know in your academic paper you should not mention whether you have accepted or rejected the null hypothesis? 

Always remember that you either conclude to reject Ho in favor of Haor   do not reject Ho . It would help if you never rejected  Ha  or even  accept Ha .

Suppose your null hypothesis is rejected in the hypothesis testing. If you conclude  reject Ho in favor of Haor   do not reject Ho,  then it doesn’t mean that the null hypothesis is true. It only means that there is a lack of evidence against Ho in favour of Ha. If your null hypothesis is not true, then the alternative hypothesis is likely to be true.

Example: We found that the P-value is less than 0.5. Hence, we can conclude reject Ho in favour of Ha (Ho: Women, on average, don’t gain weight quickly than men) reject Ho in favour of Ha. However, rejected in favour of Ha means (Ha: women may likely to gain weight quickly than men)

Frequently Asked Questions

What are the 3 types of hypothesis test.

The 3 types of hypothesis tests are:

• One-Sample Test : Compare sample data to a known population value.
• Two-Sample Test : Compare means between two sample groups.
• ANOVA : Analyze variance among multiple groups to determine significant differences.

What is a hypothesis?

A hypothesis is a proposed explanation or prediction about a phenomenon, often based on observations. It serves as a starting point for research or experimentation, providing a testable statement that can either be supported or refuted through data and analysis. In essence, it’s an educated guess that drives scientific inquiry.

What are null hypothesis?

A null hypothesis (often denoted as H0) suggests that there is no effect or difference in a study or experiment. It represents a default position or status quo. Statistical tests evaluate data to determine if there’s enough evidence to reject this null hypothesis.

What is the probability value?

The probability value, or p-value, is a measure used in statistics to determine the significance of an observed effect. It indicates the probability of obtaining the observed results, or more extreme, if the null hypothesis were true. A small p-value (typically <0.05) suggests evidence against the null hypothesis, warranting its rejection.

What is p value?

The p-value is a fundamental concept in statistical hypothesis testing. It represents the probability of observing a test statistic as extreme, or more so, than the one calculated from sample data, assuming the null hypothesis is true. A low p-value suggests evidence against the null, possibly justifying its rejection.

What is a t test?

A t-test is a statistical test used to compare the means of two groups. It determines if observed differences between the groups are statistically significant or if they likely occurred by chance. Commonly applied in research, there are different t-tests, including independent, paired, and one-sample, tailored to various data scenarios.

When to reject null hypothesis?

Reject the null hypothesis when the test statistic falls into a predefined rejection region or when the p-value is less than the chosen significance level (commonly 0.05). This suggests that the observed data is unlikely under the null hypothesis, indicating evidence for the alternative hypothesis. Always consider the study’s context.

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Quantitative Data Analysis

5 Hypothesis Testing in Quantitative Research

Mikaila Mariel Lemonik Arthur

Statistical reasoning is built on the assumption that data are normally distributed , meaning that they will be distributed in the shape of a bell curve as discussed in the chapter on Univariate Analysis . While real life often—perhaps even usually—does not resemble a bell curve, basic statistical analysis assumes that if all possible random samples from a population were drawn and the mean taken from each sample, the distribution of sample means, when plotted on a graph, would be normally distributed (this assumption is called the Central Limit Theorem ). Given this assumption, we can use the mathematical techniques developed for the study of probability to determine the likelihood that the relationships or patterns we observe in our data occurred due to random chance rather than due some actual real-world connection, which we call statistical significance.

Statistical significance is not the same as practical significance. The fact that we have determined that a given result is unlikely to have occurred due to random chance does not mean that this given result is important, that it matters, or that it is useful. Similarly, we might observe a relationship or result that is very important in practical terms, but that we cannot claim is statistically significant—perhaps because our sample size is too small, for instance. Such a result might have occurred by chance, but ignoring it might still be a mistake. Let’s consider some examples to make this a bit clearer. Assume we were interested in the impacts of diet on health outcomes and found the statistically significant result that people who eat a lot of citrus fruit end up having pinky fingernails that are, on average, 1.5 millimeters longer than those who tend not to eat any citrus fruit. Should anyone change their diet due to this finding? Probably not, even those it is statistically significant. On the other hand, if we found that the people who ate the diets highest in processed sugar died on average five years sooner than those who ate the least processed sugar, even in the absence of a statistically significant result we might want to advise that people consider limiting sugar in their diet. This latter result has more practical significance (lifespan matters more than the length of your pinky fingernail) as well as a larger effect size or association (5 years of life as opposed to 1.5 millimeters of length), a factor that will be discussed in the chapter on association .

While people generally use the shorthand of “the likelihood that the results occurred by chance” when talking about statistical significance, it is actually a bit more complicated than that. What statistical significance is really telling us is the likelihood (or probability ) that a result equal to or more “extreme [1] ” is true in the real world, rather than our results having occurred due to random chance or sampling error . Testing for statistical significance, then, requires us to understand something about probability.

A Brief Review of Probability

You might remember having studied probability in a math class, with questions about coin flips or drawing marbles out of a jar. Such exercises can make probability seem very abstract. But in reality, computations of probability are deeply important for a wide variety of activities, ranging from gambling and stock trading to weather forecasts and, yes, statistical significance.

Probability is represented as a proportion (or decimal number) somewhere between 0 and 1. At 0, there is absolutely no likelihood that the event or pattern of interest would occur; at 1, it is absolutely certain that the event or pattern of interest will occur. We indicate that we are talking about probability by using the symbol [latex]p[/latex]. For example, if something has a 50% chance of occurring, we would write [latex]p=0.5[/latex] or [latex]\frac {1}{2}[/latex]. If we want to represent the likelihood of something not occurring, we can write [latex]1-p[/latex].

Check your thinking: Assume you were flipping coins, and you called heads. The probability of getting heads on a coin flip using a fair coin (in other words, a normal coin that has not been weighted to bias the result) is 0.5. Thus, in 50% of coin flips you should get heads. Consider the following probability questions and write down your answers so you can check them against the discussion below.

• Imagine you have flipped the coin 29 times and you have gotten heads each time. What is the probability you will get heads on flip 30?
• What is the probability that you will get heads on all of the first five coin flips?
• What is the probability that you will get heads on at least one of the first five coin flips?

There are a few basic concepts from the mathematical study of probability that are important for beginner data analysts to know, and we will review them here.

Probability over Repeated Trials : The probability of the outcome of interest is the same in each trial or test, regardless of the results of the prior test. So, if we flip a coin 29 times and get heads each time, what happens when we flip it the 29th time? The probability of heads is still 0.5! The belief that “this time it must be tails because it has been heads so many times” or “this coin just wants to come up heads” is simply superstition, and—assuming a fair coin—the results of prior trials do not influence the results of this one.

Probability of Multiple Events : The probability that the outcome of interest will occur repeatedly across multiple trials is the product [2] of the probability of the outcome on each individual trial. This is called the multiplication theorem . Thinking about the multiplication theorem requires that we keep in mind the fact that when we multiply decimal numbers together, those numbers get smaller— thus, the probability that a series of outcomes will occur is smaller than the probability of any one of those outcomes occurring on its own. So, what is the probability that we will get heads on all five of our coin flips? Well, to figure that out, we need to multiply the probability of getting heads on each of our coin flips together. The math looks like this (and produces a very small probability indeed):

[latex]\frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} \cdot \frac {1}{2} = 0.03125[/latex]

Probability of One of Many Events : Determining the probability that the outcome of interest will occur on at least one out of a series of events or repeated trials is a little bit more complicated. Mathematicians use the addition theorem to refer to this, because the basic way to calculate it is to calculate the probability of each sequence of events (say, heads-heads-heads, heads-heads-tails, heads-tails-heads, and so on) and add them together. But the greater the number of repeated trials, the more complicated that gets, so there is a simpler way to do it. Consider that the probability of getting  no heads is the same as the probability of getting all tails (which would be the same as the probability of getting all heads that we calculated above). And the only circumstance in which we would not have at least one flip resulting in heads would be a circumstance in which all flips had resulted in tails. Therefore, what we need to do in order to calculate the probability that we get at least one heads is to subtract the probability that we get no heads from 1—and as you can imagine, this procedure shows us that the probability of the outcome of interest occurring at least once over repeated trials is higher than the probability of the occurrence on any given trial. The math would look like this:

[latex]1- (\frac{1}{2})^5=0.9688[/latex]

So why is this digression into the math of probability important? Well, when we test for statistical significance, what we are really doing is determining the probability that the outcome we observed—or one that is more extreme than that which we observed—occurred by chance. We perform this analysis via a procedure called Null Hypothesis Significance Testing.

Null Hypothesis Significance Testing

Null hypothesis significance testing , or NHST , is a method of testing for statistical significance by comparing observed data to the data we would expect to see if there were no relationship between the variables or phenomena in question. NHST can take a little while to wrap one’s head around, especially because it relies on a logic of double negatives: first, we state a hypothesis we believe not to be true (there is no relationship between the variables in question) and then, we look for evidence that disconfirms this hypothesis. In other words, we are assuming that there is no relationship between the variables—even though our research hypothesis states that we think there is a relationship—and then looking to see if there is any evidence to suggest there is not no relationship. Confusing, right?

So why do we use the null hypothesis significance testing approach?

• The null hypothesis—that there is no relationship between the variables we are exploring—would be what we would generally accept as true in the absence of other information,
• It means we are assuming that differences or patterns occur due to chance unless there is strong evidence to suggest otherwise,
• It provides a benchmark for comparing observed outcomes, and
• It means we are searching for evidence that disconforms our hypothesis, making it less likely that we will accept a conclusion that turns out to be untrue.

Thus, NHST helps us avoid making errors in our interpretation of the result. In particular, it helps us avoid Type 2 error , as discussed in the chapter on Bivariate Analyses . As a reminder, Type 2 error is error where you accept a hypothesis as true when in fact it was false (while Type 1 error is error where you reject the hypothesis when in fact it was true). For example, you are making a Type 1 error if you decide not to study for a test because you assume you are so bad at the subject that studying simply cannot help you, when in fact we know from research that studying does lead to higher grades. And you are making a Type 2 error if your boss tells you that she is going to promote you if you do enough overtime and you then work lots of overtime in response, when actually your boss is just trying to make you work more hours and already had someone else in mind to promote.

We can never remove all sources of error from our analyses, though larger sample sizes help reduce error. Looking at the formula for computing standard error , we can see that the standard error ([latex]SE[/latex]) would get smaller as the sample size ([latex]N[/latex]) gets larger. Note: σ is the symbol we use to represent standard deviation.

[latex]SE = \frac{\sigma}{\sqrt N}[/latex]

Besides making our samples larger, another thing that we can do is that we can choose whether we are more willing to accept Type 1 error or Type 2 error and adjust our strategies accordingly. In most research, we would prefer to accept more Type 1 error, because we are more willing to miss out on a finding than we are to make a finding that turns out later to be inaccurate (though, of course, lots of research does eventually turn out to be inaccurate).

Performing NHST

Performing NHST requires that our data meet several assumptions:

• Our sample must be a random sample—statistical significance testing and other inferential and explanatory statistical methods are generally not appropriate for non-random samples [3] —as well as representative and of a sufficient size (see the Central Limit Theorem above).
• Observations must be independent of other observations, or else additional statistical manipulation must be performed. For instance, a dataset of data about siblings would need to be handled differently due to the fact that siblings affect one another, so data on each person in the dataset is not truly independent.
• You must determine the rules for your significance test, including the level of uncertainty you are willing to accept (significance level) and whether or not you are interested in the direction of the result (one-tailed versus two-tailed tests, to be discussed below), in advance of performing any analysis.
• The number of significance tests you run should be limited, because the more tests you run, the greater the likelihood that one of your tests will result in an error. To make this more clear, if you are willing to accept a 5% probability that you will make the error of accepting a hypothesis as true when it is really false, and you run 20 tests, one of those tests (5% of them!) is pretty likely to have produced an incorrect result.

If our data has met these assumptions, we can move forward with the process of conducting an NHST. This requires us to make three decisions: determining our null hypothesis , our confidence level (or acceptable significance level), and whether we will conduct a one-tailed or a two-tailed test. In keeping with Assumption 3 above, we must make these decisions before performing our analysis. The null hypothesis is the hypothesis that there is no relationship between the variables in question. So, for example, if our research hypothesis was that people who spend more time with their friends are happier, our null hypothesis would be that there is no relationship between how much time people spend with their friends and their happiness.

Our confidence level is the level of risk we are willing to accept that our results could have occurred by chance. Typically, in social science research, researchers use p<0.05 (we are willing to accept up to a 5% risk that our results occurred by chance), p<0.01 (we are willing to accept up to a 1% risk that our results occurred by chance), and/or p<0.001 (we are willing to accept up to a 0.1% risk that our results occurred by chance). P, as was noted above, is the mathematical notation for probability, and that’s why we use a p-value to indicate the probability that our results may have occurred by chance. A higher p-value increases the likelihood that we will accept as accurate a result that really occurred by chance; a lower p-value increases the likelihood that we will assume a result occurred by chance when actually it was real. Remember, what the p-value tells us is not the probability that our own research hypothesis is true, but rather this: assuming that the null hypothesis is correct, what is the probability that the data we observed—or data more extreme than the data we observed—would have occurred by chance.

Whether we choose a one-tailed or a two-tailed test tells us what we mean when we say “data more extreme than.” Remember that normal curve? A two-tailed test is agnostic as to the direction of our results—and many of the most common tests for statistical significance that we perform, like the Chi square, are two-tailed by default. However, if you are only interested in a result that occurs in a particular direction, you might choose a one-tailed test. For instance, if you were testing a new blood pressure medication, you might only care if the blood pressure of those taking the medication is significantly lower than those not taking the medication—having blood pressure significantly higher would not be a good or helpful result, so you might not want to test for that.

Having determined the parameters for our analysis, we then compute our test of statistical significance. There are different tests of statistical significance for different variables (for example, the Chi square discussed in the chapter on bivariate analyses ), as you will see in other chapters of this text, but all of them produce results in a similar format. We then compare this result to the p value we already selected. If the p value produced by our analysis is lower than the confidence level we selected, we can reject the null hypothesis, as the probability that our result occurred by chance is very low. If, on the other hand, the p value produced by our analysis is higher than the confidence level we selected, we fail to reject the null hypothesis, as the probability that our result occurred by chance is too high to accept. Keep in mind this is what we do even when the p value produced by our analysis is quite close to the threshold we have selected. So, for instance, if we have selected the confidence level of p<0.05 and the p value produced by our analysis is p=0.0501, we still fail to reject the null hypothesis and proceed as if there is not any support for our research hypothesis.

Thus, the process of null hypothesis significance testing proceeds according to the following steps:

• Determine the null hypothesis
• Set the confidence level and whether this will be a one-tailed or two-tailed test
• Compute the test value for the appropriate significance test
• Compare the test value to the critical value of that test statistic for the confidence level you selected
• Determine whether or not to reject the null hypothesis

Your statistical analysis software will perform steps 3 and 4 for you (before there was computer software to do this, researchers had to do the calculations by hand and compare their results to figures on published tables of critical values). But you as the researcher must perform steps 1, 2, and 5 yourself.

Confidence Intervals & Margins of Error

When talking about statistical significance, some researchers also use the terms confidence intervals and margins of error . Confidence intervals are ranges of probabilities within which we can assume the true population parameter lies. Most typically, analysts aim for 95% confidence intervals, meaning that in 95 out of 100 cases, the population parameter will lie within the upper and lower levels specified by your confidence interval. These are calculated by your statistics software as well. The margin of error, then, is the range of values within the confidence interval. So, for instance, a 2021 survey of Americans conducted by the Robert Wood Johnson Foundation and the Harvard T.H. Chan School of Public Health found that 71% of respondents favor substantially increasing federal spending on public health programs. This poll had a 95% confidence interval with a +/- 3.6 margin of error. What this tells us is that there is a 95% probability (19 in 20) that between 67.4% (71-3.6) and 74.6% (71+3.6) of Americans favored increasing federal public health spending at the time the poll was conducted. When a figure reflects an overwhelming majority, such as this one, the margin of error may seem of little relevance. But consider a similar poll with the same margin of error that sought to predict support for a political candidate and found that 51.5% of people said they would vote for that candidate. In that case, we would have found that there was a 95% probability that between 47.9% and 55.1% of people intended to vote for the candidate—which means the race is total tossup and we really would have no idea what to expect. For some people, thinking in terms of confidence intervals and margins of error is easier to understand than thinking in terms of p values; confidence intervals and margins of error are more frequently used in analyses of polls while p values are found more often in academic research. But basically, both approaches are doing the same fundamental analysis—they are determining the likelihood that the results we observed or a similarly-meaningful result would have occurred by chance.

What Does Significance Testing Tell Us?

One of the most important things to remember about significance testing is that, while the word “significance” is used in ordinary speech to mean importance, significance testing does not tell us whether our results are important—or even whether they are interesting. A full understanding of the relationship between a given set of variables requires looking at statistical significance as well as association and the theoretical importance of the findings. Table 1 provides a perspective on using the combination of significance and association to determine how important the results of statistical analysis are—but even using Table 1 as a guide, evaluating findings based on theoretical importance remains key. So: make sure that when you are conducting analyses, you avoid being misled into assuming that significant results are sufficient for making broad claims about the importance and meaning of results. And remember as well that significance only tells us the likelihood that the pattern of relationships we observe occurred by chance—not whether that pattern is causal. For, after all, quantitative research can never eliminate all plausible alternative explanations for the phenomenon in question (one of the three elements of causation, along with association and temporal order).

• Getting 7 heads on 7 coin flips
• Getting 5 heads on 7 coin flips
• Getting 1 head on 10 coin flips

Then check your work using the Coin Flip Probability Calculator .

• As the advertised hourly pay for a job goes up, the number of job applicants increases.
• Teenagers who watch more hours of makeup tutorial videos on TikTok have, on average, lower self-esteem.
• Couples who share hobbies in common are less likely to get divorced.
• Assume a research conducted a study that found that people wearing green socks type on average one word per minute faster than people who are not wearing green socks, and that this study found a p value of p<0.01. Is this result statistically significant? Is this result practically significant? Explain your answers.
• If we conduct a political poll and have a 95% confidence interval and a margin of error of +/- 2.3%, what can we conclude about support for Candidate X if 49.3% of respondents tell us they will vote for Candidate X? If 24.7% do? If 52.1% do? If 83.7% do?
• One way to think about this is to imagine that your result has been plotted on a bell curve. Statistical significance tells us the probability that the "real" result—the thing that is true in the real world and not due to random chance—is at the same point as or further along the skinny tails of the bell curve than the result we have plotted. ↵
• In other words, what you get when you multiply. ↵
• They also are not appropriate for censuses—but you do not need inferential statistics in a census because you are looking at the entire population rather than a sample, so you can simply describe the relationships that do exist. ↵

A distribution of values that is symmetrical and bell-shaped.

A graph showing a normal distribution—one that is symmetrical with a rounded top that then falls away towards the extremes in the shape of a bell

The sum of all the values in a list divided by the number of such values.

The theorem that states that if you take a series of sufficiently large random samples from the population (replacing people back into the population so they can be reselected each time you draw a new sample), the distribution of the sample means will be approximately normally distributed.

A statistical measure that suggests that sample results can be generalized to the larger population, based on a low probability of having made a Type 1 error.

How likely something is to happen; also, a branch of mathematics concerned with investigating the likelihood of occurrences.

Measurement error created due to the fact that even properly-constructed random samples are do not have precisely the same characteristics as the larger population from which they were drawn.

The theorem in probability about the likelihood of a given outcome occurring repeatedly over multiple trials; this is determined by multiplying the probabilities together.

The theorem addressing the determination of the probability of a given outcome occurring at least once across a series of trials; it is determined by adding the probability of each possible series of outcomes together.

A method of testing for statistical significance in which an observed relationship, pattern, or figure is tested against a hypothesis that there is no relationship or pattern among the variables being tested

Null hypothesis significance testing.

The error you make when you do not infer a relationship exists in the larger population when it actually does exist; in other words, a false negative conclusion.

The error made if one infers that a relationship exists in a larger population when it does not really exist; in other words, a false positive error.

A measure of accuracy of sample statistics computed using the standard deviation of the sampling distribution.

The hypothesis that there is no relationship between the variables in question.

The probability that the sample statistics we observe holds true for the larger population.

A measure of statistical significance used in crosstabulation to determine the generalizability of results.

A range of estimates into which it is highly probable that an unknown population parameter falls.

A suggestion of how far away from the actual population parameter a sample statistic is likely to be.

Social Data Analysis Copyright © 2021 by Mikaila Mariel Lemonik Arthur is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License , except where otherwise noted.

Hypothesis Testing

When you conduct a piece of quantitative research, you are inevitably attempting to answer a research question or hypothesis that you have set. One method of evaluating this research question is via a process called hypothesis testing , which is sometimes also referred to as significance testing . Since there are many facets to hypothesis testing, we start with the example we refer to throughout this guide.

An example of a lecturer's dilemma

Two statistics lecturers, Sarah and Mike, think that they use the best method to teach their students. Each lecturer has 50 statistics students who are studying a graduate degree in management. In Sarah's class, students have to attend one lecture and one seminar class every week, whilst in Mike's class students only have to attend one lecture. Sarah thinks that seminars, in addition to lectures, are an important teaching method in statistics, whilst Mike believes that lectures are sufficient by themselves and thinks that students are better off solving problems by themselves in their own time. This is the first year that Sarah has given seminars, but since they take up a lot of her time, she wants to make sure that she is not wasting her time and that seminars improve her students' performance.

The research hypothesis

The first step in hypothesis testing is to set a research hypothesis. In Sarah and Mike's study, the aim is to examine the effect that two different teaching methods – providing both lectures and seminar classes (Sarah), and providing lectures by themselves (Mike) – had on the performance of Sarah's 50 students and Mike's 50 students. More specifically, they want to determine whether performance is different between the two different teaching methods. Whilst Mike is skeptical about the effectiveness of seminars, Sarah clearly believes that giving seminars in addition to lectures helps her students do better than those in Mike's class. This leads to the following research hypothesis:

Before moving onto the second step of the hypothesis testing process, we need to take you on a brief detour to explain why you need to run hypothesis testing at all. This is explained next.

Sample to population

If you have measured individuals (or any other type of "object") in a study and want to understand differences (or any other type of effect), you can simply summarize the data you have collected. For example, if Sarah and Mike wanted to know which teaching method was the best, they could simply compare the performance achieved by the two groups of students – the group of students that took lectures and seminar classes, and the group of students that took lectures by themselves – and conclude that the best method was the teaching method which resulted in the highest performance. However, this is generally of only limited appeal because the conclusions could only apply to students in this study. However, if those students were representative of all statistics students on a graduate management degree, the study would have wider appeal.

In statistics terminology, the students in the study are the sample and the larger group they represent (i.e., all statistics students on a graduate management degree) is called the population . Given that the sample of statistics students in the study are representative of a larger population of statistics students, you can use hypothesis testing to understand whether any differences or effects discovered in the study exist in the population. In layman's terms, hypothesis testing is used to establish whether a research hypothesis extends beyond those individuals examined in a single study.

Another example could be taking a sample of 200 breast cancer sufferers in order to test a new drug that is designed to eradicate this type of cancer. As much as you are interested in helping these specific 200 cancer sufferers, your real goal is to establish that the drug works in the population (i.e., all breast cancer sufferers).

As such, by taking a hypothesis testing approach, Sarah and Mike want to generalize their results to a population rather than just the students in their sample. However, in order to use hypothesis testing, you need to re-state your research hypothesis as a null and alternative hypothesis. Before you can do this, it is best to consider the process/structure involved in hypothesis testing and what you are measuring. This structure is presented on the next page .

• Hypothesis Testing: Definition, Uses, Limitations + Examples

Hypothesis testing is as old as the scientific method and is at the heart of the research process. 

Research exists to validate or disprove assumptions about various phenomena. The process of validation involves testing and it is in this context that we will explore hypothesis testing. 

What is a Hypothesis? 

A hypothesis is a calculated prediction or assumption about a population parameter based on limited evidence. The whole idea behind hypothesis formulation is testing—this means the researcher subjects his or her calculated assumption to a series of evaluations to know whether they are true or false. 

Typically, every research starts with a hypothesis—the investigator makes a claim and experiments to prove that this claim is true or false . For instance, if you predict that students who drink milk before class perform better than those who don’t, then this becomes a hypothesis that can be confirmed or refuted using an experiment.  

Read: What is Empirical Research Study? [Examples & Method]

What are the Types of Hypotheses? 

1. simple hypothesis.

Also known as a basic hypothesis, a simple hypothesis suggests that an independent variable is responsible for a corresponding dependent variable. In other words, an occurrence of the independent variable inevitably leads to an occurrence of the dependent variable. 

Typically, simple hypotheses are considered as generally true, and they establish a causal relationship between two variables. 

Examples of Simple Hypothesis  

• Drinking soda and other sugary drinks can cause obesity. 
• Smoking cigarettes daily leads to lung cancer.

2. Complex Hypothesis

A complex hypothesis is also known as a modal. It accounts for the causal relationship between two independent variables and the resulting dependent variables. This means that the combination of the independent variables leads to the occurrence of the dependent variables . 

Examples of Complex Hypotheses  

• Adults who do not smoke and drink are less likely to develop liver-related conditions.
• Global warming causes icebergs to melt which in turn causes major changes in weather patterns.

3. Null Hypothesis

As the name suggests, a null hypothesis is formed when a researcher suspects that there’s no relationship between the variables in an observation. In this case, the purpose of the research is to approve or disapprove this assumption. 

Examples of Null Hypothesis

• This is no significant change in a student’s performance if they drink coffee or tea before classes. 
• There’s no significant change in the growth of a plant if one uses distilled water only or vitamin-rich water. 

Read: Research Report: Definition, Types + [Writing Guide]

4. Alternative Hypothesis 

To disapprove a null hypothesis, the researcher has to come up with an opposite assumption—this assumption is known as the alternative hypothesis. This means if the null hypothesis says that A is false, the alternative hypothesis assumes that A is true. 

An alternative hypothesis can be directional or non-directional depending on the direction of the difference. A directional alternative hypothesis specifies the direction of the tested relationship, stating that one variable is predicted to be larger or smaller than the null value while a non-directional hypothesis only validates the existence of a difference without stating its direction. 

Examples of Alternative Hypotheses  

• Starting your day with a cup of tea instead of a cup of coffee can make you more alert in the morning. 
• The growth of a plant improves significantly when it receives distilled water instead of vitamin-rich water. 

5. Logical Hypothesis

Logical hypotheses are some of the most common types of calculated assumptions in systematic investigations. It is an attempt to use your reasoning to connect different pieces in research and build a theory using little evidence. In this case, the researcher uses any data available to him, to form a plausible assumption that can be tested. 

Examples of Logical Hypothesis

• Waking up early helps you to have a more productive day. 
• Beings from Mars would not be able to breathe the air in the atmosphere of the Earth. 

6. Empirical Hypothesis  

After forming a logical hypothesis, the next step is to create an empirical or working hypothesis. At this stage, your logical hypothesis undergoes systematic testing to prove or disprove the assumption. An empirical hypothesis is subject to several variables that can trigger changes and lead to specific outcomes. 

Examples of Empirical Testing 

• People who eat more fish run faster than people who eat meat.
• Women taking vitamin E grow hair faster than those taking vitamin K.

7. Statistical Hypothesis

When forming a statistical hypothesis, the researcher examines the portion of a population of interest and makes a calculated assumption based on the data from this sample. A statistical hypothesis is most common with systematic investigations involving a large target audience. Here, it’s impossible to collect responses from every member of the population so you have to depend on data from your sample and extrapolate the results to the wider population. 

Examples of Statistical Hypothesis  

• 45% of students in Louisiana have middle-income parents. 
• 80% of the UK’s population gets a divorce because of irreconcilable differences.

What is Hypothesis Testing? 

Hypothesis testing is an assessment method that allows researchers to determine the plausibility of a hypothesis. It involves testing an assumption about a specific population parameter to know whether it’s true or false. These population parameters include variance, standard deviation, and median. 

Typically, hypothesis testing starts with developing a null hypothesis and then performing several tests that support or reject the null hypothesis. The researcher uses test statistics to compare the association or relationship between two or more variables. 

Explore: Research Bias: Definition, Types + Examples

Researchers also use hypothesis testing to calculate the coefficient of variation and determine if the regression relationship and the correlation coefficient are statistically significant.

How Hypothesis Testing Works

The basis of hypothesis testing is to examine and analyze the null hypothesis and alternative hypothesis to know which one is the most plausible assumption. Since both assumptions are mutually exclusive, only one can be true. In other words, the occurrence of a null hypothesis destroys the chances of the alternative coming to life, and vice-versa. 

Interesting: 21 Chrome Extensions for Academic Researchers in 2021

What Are The Stages of Hypothesis Testing?  

To successfully confirm or refute an assumption, the researcher goes through five (5) stages of hypothesis testing; 

• Determine the null hypothesis
• Specify the alternative hypothesis
• Set the significance level
• Calculate the test statistics and corresponding P-value
• Draw your conclusion
• Determine the Null Hypothesis

Like we mentioned earlier, hypothesis testing starts with creating a null hypothesis which stands as an assumption that a certain statement is false or implausible. For example, the null hypothesis (H0) could suggest that different subgroups in the research population react to a variable in the same way. 

• Specify the Alternative Hypothesis

Once you know the variables for the null hypothesis, the next step is to determine the alternative hypothesis. The alternative hypothesis counters the null assumption by suggesting the statement or assertion is true. Depending on the purpose of your research, the alternative hypothesis can be one-sided or two-sided. 

Using the example we established earlier, the alternative hypothesis may argue that the different sub-groups react differently to the same variable based on several internal and external factors. 

• Set the Significance Level

Many researchers create a 5% allowance for accepting the value of an alternative hypothesis, even if the value is untrue. This means that there is a 0.05 chance that one would go with the value of the alternative hypothesis, despite the truth of the null hypothesis. 

Something to note here is that the smaller the significance level, the greater the burden of proof needed to reject the null hypothesis and support the alternative hypothesis.

Explore: What is Data Interpretation? + [Types, Method & Tools]

• Calculate the Test Statistics and Corresponding P-Value 

Test statistics in hypothesis testing allow you to compare different groups between variables while the p-value accounts for the probability of obtaining sample statistics if your null hypothesis is true. In this case, your test statistics can be the mean, median and similar parameters. 

If your p-value is 0.65, for example, then it means that the variable in your hypothesis will happen 65 in100 times by pure chance. Use this formula to determine the p-value for your data: 

• Draw Your Conclusions

After conducting a series of tests, you should be able to agree or refute the hypothesis based on feedback and insights from your sample data.  

Applications of Hypothesis Testing in Research

Hypothesis testing isn’t only confined to numbers and calculations; it also has several real-life applications in business, manufacturing, advertising, and medicine. 

In a factory or other manufacturing plants, hypothesis testing is an important part of quality and production control before the final products are approved and sent out to the consumer. 

During ideation and strategy development, C-level executives use hypothesis testing to evaluate their theories and assumptions before any form of implementation. For example, they could leverage hypothesis testing to determine whether or not some new advertising campaign, marketing technique, etc. causes increased sales. 

In addition, hypothesis testing is used during clinical trials to prove the efficacy of a drug or new medical method before its approval for widespread human usage. 

What is an Example of Hypothesis Testing?

An employer claims that her workers are of above-average intelligence. She takes a random sample of 20 of them and gets the following results: 

Mean IQ Scores: 110

Standard Deviation: 15 

Mean Population IQ: 100

Step 1: Using the value of the mean population IQ, we establish the null hypothesis as 100.

Step 2: State that the alternative hypothesis is greater than 100.

Step 3: State the alpha level as 0.05 or 5% 

Step 4: Find the rejection region area (given by your alpha level above) from the z-table. An area of .05 is equal to a z-score of 1.645.

Step 5: Calculate the test statistics using this formula

Z = (110–100) ÷ (15÷√20) 

10 ÷ 3.35 = 2.99 

If the value of the test statistics is higher than the value of the rejection region, then you should reject the null hypothesis. If it is less, then you cannot reject the null. 

In this case, 2.99 > 1.645 so we reject the null. 

Importance/Benefits of Hypothesis Testing 

The most significant benefit of hypothesis testing is it allows you to evaluate the strength of your claim or assumption before implementing it in your data set. Also, hypothesis testing is the only valid method to prove that something “is or is not”. Other benefits include: 

• Hypothesis testing provides a reliable framework for making any data decisions for your population of interest. 
• It helps the researcher to successfully extrapolate data from the sample to the larger population. 
• Hypothesis testing allows the researcher to determine whether the data from the sample is statistically significant. 
• Hypothesis testing is one of the most important processes for measuring the validity and reliability of outcomes in any systematic investigation. 
• It helps to provide links to the underlying theory and specific research questions.

Criticism and Limitations of Hypothesis Testing

Several limitations of hypothesis testing can affect the quality of data you get from this process. Some of these limitations include: 

• The interpretation of a p-value for observation depends on the stopping rule and definition of multiple comparisons. This makes it difficult to calculate since the stopping rule is subject to numerous interpretations, plus “multiple comparisons” are unavoidably ambiguous. 
• Conceptual issues often arise in hypothesis testing, especially if the researcher merges Fisher and Neyman-Pearson’s methods which are conceptually distinct. 
• In an attempt to focus on the statistical significance of the data, the researcher might ignore the estimation and confirmation by repeated experiments.
• Hypothesis testing can trigger publication bias, especially when it requires statistical significance as a criterion for publication.
• When used to detect whether a difference exists between groups, hypothesis testing can trigger absurd assumptions that affect the reliability of your observation.

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• Fundamental Analysis

Hypothesis to Be Tested: Definition and 4 Steps for Testing with Example

What Is Hypothesis Testing?

Hypothesis testing, sometimes called significance testing, is an act in statistics whereby an analyst tests an assumption regarding a population parameter. The methodology employed by the analyst depends on the nature of the data used and the reason for the analysis.

Hypothesis testing is used to assess the plausibility of a hypothesis by using sample data. Such data may come from a larger population, or from a data-generating process. The word "population" will be used for both of these cases in the following descriptions.

Key Takeaways

• Hypothesis testing is used to assess the plausibility of a hypothesis by using sample data.
• The test provides evidence concerning the plausibility of the hypothesis, given the data.
• Statistical analysts test a hypothesis by measuring and examining a random sample of the population being analyzed.
• The four steps of hypothesis testing include stating the hypotheses, formulating an analysis plan, analyzing the sample data, and analyzing the result.

How Hypothesis Testing Works

In hypothesis testing, an  analyst  tests a statistical sample, with the goal of providing evidence on the plausibility of the null hypothesis.

Statistical analysts test a hypothesis by measuring and examining a random sample of the population being analyzed. All analysts use a random population sample to test two different hypotheses: the null hypothesis and the alternative hypothesis.

The null hypothesis is usually a hypothesis of equality between population parameters; e.g., a null hypothesis may state that the population mean return is equal to zero. The alternative hypothesis is effectively the opposite of a null hypothesis (e.g., the population mean return is not equal to zero). Thus, they are mutually exclusive , and only one can be true. However, one of the two hypotheses will always be true.

The null hypothesis is a statement about a population parameter, such as the population mean, that is assumed to be true.

4 Steps of Hypothesis Testing

All hypotheses are tested using a four-step process:

• The first step is for the analyst to state the hypotheses.
• The second step is to formulate an analysis plan, which outlines how the data will be evaluated.
• The third step is to carry out the plan and analyze the sample data.
• The final step is to analyze the results and either reject the null hypothesis, or state that the null hypothesis is plausible, given the data.

Real-World Example of Hypothesis Testing

If, for example, a person wants to test that a penny has exactly a 50% chance of landing on heads, the null hypothesis would be that 50% is correct, and the alternative hypothesis would be that 50% is not correct.

Mathematically, the null hypothesis would be represented as Ho: P = 0.5. The alternative hypothesis would be denoted as "Ha" and be identical to the null hypothesis, except with the equal sign struck-through, meaning that it does not equal 50%.

A random sample of 100 coin flips is taken, and the null hypothesis is then tested. If it is found that the 100 coin flips were distributed as 40 heads and 60 tails, the analyst would assume that a penny does not have a 50% chance of landing on heads and would reject the null hypothesis and accept the alternative hypothesis.

If, on the other hand, there were 48 heads and 52 tails, then it is plausible that the coin could be fair and still produce such a result. In cases such as this where the null hypothesis is "accepted," the analyst states that the difference between the expected results (50 heads and 50 tails) and the observed results (48 heads and 52 tails) is "explainable by chance alone."

Some staticians attribute the first hypothesis tests to satirical writer John Arbuthnot in 1710, who studied male and female births in England after observing that in nearly every year, male births exceeded female births by a slight proportion. Arbuthnot calculated that the probability of this happening by chance was small, and therefore it was due to “divine providence.”

What is Hypothesis Testing?

Hypothesis testing refers to a process used by analysts to assess the plausibility of a hypothesis by using sample data. In hypothesis testing, statisticians formulate two hypotheses: the null hypothesis and the alternative hypothesis. A null hypothesis determines there is no difference between two groups or conditions, while the alternative hypothesis determines that there is a difference. Researchers evaluate the statistical significance of the test based on the probability that the null hypothesis is true.

What are the Four Key Steps Involved in Hypothesis Testing?

Hypothesis testing begins with an analyst stating two hypotheses, with only one that can be right. The analyst then formulates an analysis plan, which outlines how the data will be evaluated. Next, they move to the testing phase and analyze the sample data. Finally, the analyst analyzes the results and either rejects the null hypothesis or states that the null hypothesis is plausible, given the data.

What are the Benefits of Hypothesis Testing?

Hypothesis testing helps assess the accuracy of new ideas or theories by testing them against data. This allows researchers to determine whether the evidence supports their hypothesis, helping to avoid false claims and conclusions. Hypothesis testing also provides a framework for decision-making based on data rather than personal opinions or biases. By relying on statistical analysis, hypothesis testing helps to reduce the effects of chance and confounding variables, providing a robust framework for making informed conclusions.

What are the Limitations of Hypothesis Testing?

Hypothesis testing relies exclusively on data and doesn’t provide a comprehensive understanding of the subject being studied. Additionally, the accuracy of the results depends on the quality of the available data and the statistical methods used. Inaccurate data or inappropriate hypothesis formulation may lead to incorrect conclusions or failed tests. Hypothesis testing can also lead to errors, such as analysts either accepting or rejecting a null hypothesis when they shouldn’t have. These errors may result in false conclusions or missed opportunities to identify significant patterns or relationships in the data.

The Bottom Line

Hypothesis testing refers to a statistical process that helps researchers and/or analysts determine the reliability of a study. By using a well-formulated hypothesis and set of statistical tests, individuals or businesses can make inferences about the population that they are studying and draw conclusions based on the data presented. There are different types of hypothesis testing, each with their own set of rules and procedures. However, all hypothesis testing methods have the same four step process, which includes stating the hypotheses, formulating an analysis plan, analyzing the sample data, and analyzing the result. Hypothesis testing plays a vital part of the scientific process, helping to test assumptions and make better data-based decisions.

Sage. " Introduction to Hypothesis Testing. " Page 4.

Elder Research. " Who Invented the Null Hypothesis? "

Formplus. " Hypothesis Testing: Definition, Uses, Limitations and Examples. "

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1.2: The 7-Step Process of Statistical Hypothesis Testing

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• Penn State's Department of Statistics
• The Pennsylvania State University

We will cover the seven steps one by one.

Step 1: State the Null Hypothesis

The null hypothesis can be thought of as the opposite of the "guess" the researchers made: in this example, the biologist thinks the plant height will be different for the fertilizers. So the null would be that there will be no difference among the groups of plants. Specifically, in more statistical language the null for an ANOVA is that the means are the same. We state the null hypothesis as: \[H_{0}: \ \mu_{1} = \mu_{2} = \ldots = \mu_{T}\] for \(T\) levels of an experimental treatment.

Why do we do this? Why not simply test the working hypothesis directly? The answer lies in the Popperian Principle of Falsification. Karl Popper (a philosopher) discovered that we can't conclusively confirm a hypothesis, but we can conclusively negate one. So we set up a null hypothesis which is effectively the opposite of the working hypothesis. The hope is that based on the strength of the data, we will be able to negate or reject the null hypothesis and accept an alternative hypothesis. In other words, we usually see the working hypothesis in \(H_{A}\).

Step 2: State the Alternative Hypothesis

\[H_{A}: \ \text{treatment level means not all equal}\]

The reason we state the alternative hypothesis this way is that if the null is rejected, there are many possibilities.

For example, \(\mu_{1} \neq \mu_{2} = \ldots = \mu_{T}\) is one possibility, as is \(\mu_{1} = \mu_{2} \neq \mu_{3} = \ldots = \mu_{T}\). Many people make the mistake of stating the alternative hypothesis as \(mu_{1} \neq mu_{2} \neq \ldots \neq \mu_{T}\), which says that every mean differs from every other mean. This is a possibility, but only one of many possibilities. To cover all alternative outcomes, we resort to a verbal statement of "not all equal" and then follow up with mean comparisons to find out where differences among means exist. In our example, this means that fertilizer 1 may result in plants that are really tall, but fertilizers 2, 3, and the plants with no fertilizers don't differ from one another. A simpler way of thinking about this is that at least one mean is different from all others.

Step 3: Set \(\alpha\)

If we look at what can happen in a hypothesis test, we can construct the following contingency table:

You should be familiar with type I and type II errors from your introductory course. It is important to note that we want to set \(\alpha\) before the experiment ( a priori ) because the Type I error is the more grievous error to make. The typical value of \(\alpha\) is 0.05, establishing a 95% confidence level. For this course, we will assume \(\alpha\) =0.05, unless stated otherwise.

Step 4: Collect Data

Remember the importance of recognizing whether data is collected through an experimental design or observational study.

Step 5: Calculate a test statistic

For categorical treatment level means, we use an \(F\) statistic, named after R.A. Fisher. We will explore the mechanics of computing the \(F\) statistic beginning in Chapter 2. The \(F\) value we get from the data is labeled \(F_{\text{calculated}}\).

Step 6: Construct Acceptance / Rejection regions

As with all other test statistics, a threshold (critical) value of \(F\) is established. This \(F\) value can be obtained from statistical tables or software and is referred to as \(F_{\text{critical}}\) or \(F_{\alpha}\). As a reminder, this critical value is the minimum value for the test statistic (in this case the F test) for us to be able to reject the null.

The \(F\) distribution, \(F_{\alpha}\), and the location of acceptance and rejection regions are shown in the graph below:

Step 7: Based on steps 5 and 6, draw a conclusion about H0

If the \(F_{\text{\calculated}}\) from the data is larger than the \(F_{\alpha}\), then you are in the rejection region and you can reject the null hypothesis with \((1 - \alpha)\) level of confidence.

Note that modern statistical software condenses steps 6 and 7 by providing a \(p\)-value. The \(p\)-value here is the probability of getting an \(F_{\text{calculated}}\) even greater than what you observe assuming the null hypothesis is true. If by chance, the \(F_{\text{calculated}} = F_{\alpha}\), then the \(p\)-value would exactly equal \(\alpha\). With larger \(F_{\text{calculated}}\) values, we move further into the rejection region and the \(p\) - value becomes less than \(\alpha\). So the decision rule is as follows:

If the \(p\) - value obtained from the ANOVA is less than \(\alpha\), then reject \(H_{0}\) and accept \(H_{A}\).

If you are not familiar with this material, we suggest that you review course materials from your basic statistics course.

Statistics Made Easy

4 Examples of Hypothesis Testing in Real Life

In statistics, hypothesis tests are used to test whether or not some hypothesis about a population parameter is true.

To perform a hypothesis test in the real world, researchers will obtain a random sample from the population and perform a hypothesis test on the sample data, using a null and alternative hypothesis:

• Null Hypothesis (H 0 ): The sample data occurs purely from chance.
• Alternative Hypothesis (H A ): The sample data is influenced by some non-random cause.

If the p-value of the hypothesis test is less than some significance level (e.g. α = .05), then we can reject the null hypothesis and conclude that we have sufficient evidence to say that the alternative hypothesis is true.

The following examples provide several situations where hypothesis tests are used in the real world.

Example 1: Biology

Hypothesis tests are often used in biology to determine whether some new treatment, fertilizer, pesticide, chemical, etc. causes increased growth, stamina, immunity, etc. in plants or animals.

For example, suppose a biologist believes that a certain fertilizer will cause plants to grow more during a one-month period than they normally do, which is currently 20 inches. To test this, she applies the fertilizer to each of the plants in her laboratory for one month.

She then performs a hypothesis test using the following hypotheses:

• H 0 : μ = 20 inches (the fertilizer will have no effect on the mean plant growth)
• H A : μ > 20 inches (the fertilizer will cause mean plant growth to increase)

If the p-value of the test is less than some significance level (e.g. α = .05), then she can reject the null hypothesis and conclude that the fertilizer leads to increased plant growth.

Example 2: Clinical Trials

Hypothesis tests are often used in clinical trials to determine whether some new treatment, drug, procedure, etc. causes improved outcomes in patients.

For example, suppose a doctor believes that a new drug is able to reduce blood pressure in obese patients. To test this, he may measure the blood pressure of 40 patients before and after using the new drug for one month.

He then performs a hypothesis test using the following hypotheses:

• H 0 : μ after = μ before (the mean blood pressure is the same before and after using the drug)
• H A : μ after < μ before (the mean blood pressure is less after using the drug)

If the p-value of the test is less than some significance level (e.g. α = .05), then he can reject the null hypothesis and conclude that the new drug leads to reduced blood pressure.

Example 3: Advertising Spend

Hypothesis tests are often used in business to determine whether or not some new advertising campaign, marketing technique, etc. causes increased sales.

For example, suppose a company believes that spending more money on digital advertising leads to increased sales. To test this, the company may increase money spent on digital advertising during a two-month period and collect data to see if overall sales have increased.

They may perform a hypothesis test using the following hypotheses:

• H 0 : μ after = μ before (the mean sales is the same before and after spending more on advertising)
• H A : μ after > μ before (the mean sales increased after spending more on advertising)

If the p-value of the test is less than some significance level (e.g. α = .05), then the company can reject the null hypothesis and conclude that increased digital advertising leads to increased sales.

Example 4: Manufacturing

Hypothesis tests are also used often in manufacturing plants to determine if some new process, technique, method, etc. causes a change in the number of defective products produced.

For example, suppose a certain manufacturing plant wants to test whether or not some new method changes the number of defective widgets produced per month, which is currently 250. To test this, they may measure the mean number of defective widgets produced before and after using the new method for one month.

They can then perform a hypothesis test using the following hypotheses:

• H 0 : μ after = μ before (the mean number of defective widgets is the same before and after using the new method)
• H A : μ after ≠ μ before (the mean number of defective widgets produced is different before and after using the new method)

If the p-value of the test is less than some significance level (e.g. α = .05), then the plant can reject the null hypothesis and conclude that the new method leads to a change in the number of defective widgets produced per month.

Additional Resources

Introduction to Hypothesis Testing Introduction to the One Sample t-test Introduction to the Two Sample t-test Introduction to the Paired Samples t-test

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A Beginner’s Guide to Hypothesis Testing in Business

• 30 Mar 2021

Becoming a more data-driven decision-maker can bring several benefits to your organization, enabling you to identify new opportunities to pursue and threats to abate. Rather than allowing subjective thinking to guide your business strategy, backing your decisions with data can empower your company to become more innovative and, ultimately, profitable.

If you’re new to data-driven decision-making, you might be wondering how data translates into business strategy. The answer lies in generating a hypothesis and verifying or rejecting it based on what various forms of data tell you.

Below is a look at hypothesis testing and the role it plays in helping businesses become more data-driven.

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What Is Hypothesis Testing?

To understand what hypothesis testing is, it’s important first to understand what a hypothesis is.

A hypothesis or hypothesis statement seeks to explain why something has happened, or what might happen, under certain conditions. It can also be used to understand how different variables relate to each other. Hypotheses are often written as if-then statements; for example, “If this happens, then this will happen.”

Hypothesis testing , then, is a statistical means of testing an assumption stated in a hypothesis. While the specific methodology leveraged depends on the nature of the hypothesis and data available, hypothesis testing typically uses sample data to extrapolate insights about a larger population.

Hypothesis Testing in Business

When it comes to data-driven decision-making, there’s a certain amount of risk that can mislead a professional. This could be due to flawed thinking or observations, incomplete or inaccurate data , or the presence of unknown variables. The danger in this is that, if major strategic decisions are made based on flawed insights, it can lead to wasted resources, missed opportunities, and catastrophic outcomes.

The real value of hypothesis testing in business is that it allows professionals to test their theories and assumptions before putting them into action. This essentially allows an organization to verify its analysis is correct before committing resources to implement a broader strategy.

As one example, consider a company that wishes to launch a new marketing campaign to revitalize sales during a slow period. Doing so could be an incredibly expensive endeavor, depending on the campaign’s size and complexity. The company, therefore, may wish to test the campaign on a smaller scale to understand how it will perform.

In this example, the hypothesis that’s being tested would fall along the lines of: “If the company launches a new marketing campaign, then it will translate into an increase in sales.” It may even be possible to quantify how much of a lift in sales the company expects to see from the effort. Pending the results of the pilot campaign, the business would then know whether it makes sense to roll it out more broadly.

Related: 9 Fundamental Data Science Skills for Business Professionals

Key Considerations for Hypothesis Testing

1. alternative hypothesis and null hypothesis.

In hypothesis testing, the hypothesis that’s being tested is known as the alternative hypothesis . Often, it’s expressed as a correlation or statistical relationship between variables. The null hypothesis , on the other hand, is a statement that’s meant to show there’s no statistical relationship between the variables being tested. It’s typically the exact opposite of whatever is stated in the alternative hypothesis.

For example, consider a company’s leadership team that historically and reliably sees $12 million in monthly revenue. They want to understand if reducing the price of their services will attract more customers and, in turn, increase revenue.

In this case, the alternative hypothesis may take the form of a statement such as: “If we reduce the price of our flagship service by five percent, then we’ll see an increase in sales and realize revenues greater than $12 million in the next month.”

The null hypothesis, on the other hand, would indicate that revenues wouldn’t increase from the base of $12 million, or might even decrease.

Check out the video below about the difference between an alternative and a null hypothesis, and subscribe to our YouTube channel for more explainer content.

2. Significance Level and P-Value

Statistically speaking, if you were to run the same scenario 100 times, you’d likely receive somewhat different results each time. If you were to plot these results in a distribution plot, you’d see the most likely outcome is at the tallest point in the graph, with less likely outcomes falling to the right and left of that point.

With this in mind, imagine you’ve completed your hypothesis test and have your results, which indicate there may be a correlation between the variables you were testing. To understand your results' significance, you’ll need to identify a p-value for the test, which helps note how confident you are in the test results.

In statistics, the p-value depicts the probability that, assuming the null hypothesis is correct, you might still observe results that are at least as extreme as the results of your hypothesis test. The smaller the p-value, the more likely the alternative hypothesis is correct, and the greater the significance of your results.

3. One-Sided vs. Two-Sided Testing

When it’s time to test your hypothesis, it’s important to leverage the correct testing method. The two most common hypothesis testing methods are one-sided and two-sided tests , or one-tailed and two-tailed tests, respectively.

Typically, you’d leverage a one-sided test when you have a strong conviction about the direction of change you expect to see due to your hypothesis test. You’d leverage a two-sided test when you’re less confident in the direction of change.

4. Sampling

To perform hypothesis testing in the first place, you need to collect a sample of data to be analyzed. Depending on the question you’re seeking to answer or investigate, you might collect samples through surveys, observational studies, or experiments.

A survey involves asking a series of questions to a random population sample and recording self-reported responses.

Observational studies involve a researcher observing a sample population and collecting data as it occurs naturally, without intervention.

Finally, an experiment involves dividing a sample into multiple groups, one of which acts as the control group. For each non-control group, the variable being studied is manipulated to determine how the data collected differs from that of the control group.

Learn How to Perform Hypothesis Testing

Hypothesis testing is a complex process involving different moving pieces that can allow an organization to effectively leverage its data and inform strategic decisions.

If you’re interested in better understanding hypothesis testing and the role it can play within your organization, one option is to complete a course that focuses on the process. Doing so can lay the statistical and analytical foundation you need to succeed.

Do you want to learn more about hypothesis testing? Explore Business Analytics —one of our online business essentials courses —and download our Beginner’s Guide to Data & Analytics .

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What is Hypothesis Testing in Statistics? Types and Examples

Hypothesis testing in statistics involves testing an assumption about a population parameter using sample data. Learners can download Hypothesis Testing PDF to get instant access to all information!

What exactly is hypothesis testing, and how does it work in statistics? Can I find practical examples and understand the different types from this blog?

Hypothesis Testing : Ever wonder how researchers determine if a new medicine actually works or if a new marketing campaign effectively drives sales? They use hypothesis testing! It is at the core of how scientific studies, business experiments and surveys determine if their results are statistically significant or just due to chance.

Hypothesis testing allows us to make evidence-based decisions by quantifying uncertainty and providing a structured process to make data-driven conclusions rather than guessing. In this post, we will discuss hypothesis testing types, examples, and processes!

Table of Contents

Hypothesis Testing

Hypothesis testing is a statistical method used to evaluate the validity of a hypothesis using sample data. It involves assessing whether observed data provide enough evidence to reject a specific hypothesis about a population parameter. 

Hypothesis Testing in Data Science

Hypothesis testing in data science is a statistical method used to evaluate two mutually exclusive population statements based on sample data. The primary goal is to determine which statement is more supported by the observed data.

Hypothesis testing assists in supporting the certainty of findings in research and data science projects. This statistical inference aids in making decisions about population parameters using sample data. For those who are looking to deepen their knowledge in data science and expand their skillset, we highly recommend checking out Master Generative AI: Data Science Course by Physics Wallah .

Also Read: What is Encapsulation Explain in Details

What is the Hypothesis Testing Procedure in Data Science?

The hypothesis testing procedure in data science involves a structured approach to evaluating hypotheses using statistical methods. Here’s a step-by-step breakdown of the typical procedure:

1) State the Hypotheses:

• Null Hypothesis (H0): This is the default assumption or a statement of no effect or difference. It represents what you aim to test against.
• Alternative Hypothesis (Ha): This is the opposite of the null hypothesis and represents what you want to prove.

2) Choose a Significance Level (α):

• Decide on a threshold (commonly 0.05) beyond which you will reject the null hypothesis. This is your significance level.

3) Select the Appropriate Test:

• Depending on your data type (e.g., continuous, categorical) and the nature of your research question, choose the appropriate statistical test (e.g., t-test, chi-square test, ANOVA, etc.).

4) Collect Data:

• Gather data from your sample or population, ensuring that it’s representative and sufficiently large (or as per your experimental design).

5)Compute the Test Statistic:

• Using your data and the chosen statistical test, compute the test statistic that summarizes the evidence against the null hypothesis.

6) Determine the Critical Value or P-value:

• Based on your significance level and the test statistic’s distribution, determine the critical value from a statistical table or compute the p-value.

7) Make a Decision:

• If the p-value is less than α: Reject the null hypothesis.
• If the p-value is greater than or equal to α: Fail to reject the null hypothesis.

8) Draw Conclusions:

• Based on your decision, draw conclusions about your research question or hypothesis. Remember, failing to reject the null hypothesis doesn’t prove it true; it merely suggests that you don’t have sufficient evidence to reject it.

9) Report Findings:

• Document your findings, including the test statistic, p-value, conclusion, and any other relevant details. Ensure clarity so that others can understand and potentially replicate your analysis.

Also Read: Binary Search Algorithm

How Hypothesis Testing Works?

Hypothesis testing is a fundamental concept in statistics that aids analysts in making informed decisions based on sample data about a larger population. The process involves setting up two contrasting hypotheses, the null hypothesis and the alternative hypothesis, and then using statistical methods to determine which hypothesis provides a more plausible explanation for the observed data.

The Core Principles:

• The Null Hypothesis (H0): This serves as the default assumption or status quo. Typically, it posits that there is no effect or no difference, often represented by an equality statement regarding population parameters. For instance, it might state that a new drug’s effect is no different from a placebo.
• The Alternative Hypothesis (H1 or Ha): This is the counter assumption or what researchers aim to prove. It’s the opposite of the null hypothesis, indicating that there is an effect, a change, or a difference in the population parameters. Using the drug example, the alternative hypothesis would suggest that the new drug has a different effect than the placebo.

Testing the Hypotheses:

Once these hypotheses are established, analysts gather data from a sample and conduct statistical tests. The objective is to determine whether the observed results are statistically significant enough to reject the null hypothesis in favor of the alternative.

Examples to Clarify the Concept:

• Null Hypothesis (H0): The sanitizer’s average efficacy is 95%.
• By conducting tests, if evidence suggests that the sanitizer’s efficacy is significantly less than 95%, we reject the null hypothesis.
• Null Hypothesis (H0): The coin is fair, meaning the probability of heads and tails is equal.
• Through experimental trials, if results consistently show a skewed outcome, indicating a significantly different probability for heads and tails, the null hypothesis might be rejected.

What are the 3 types of Hypothesis Test?

Hypothesis testing is a cornerstone in statistical analysis, providing a framework to evaluate the validity of assumptions or claims made about a population based on sample data. Within this framework, several specific tests are utilized based on the nature of the data and the question at hand. Here’s a closer look at the three fundamental types of hypothesis tests:

The z-test is a statistical method primarily employed when comparing means from two datasets, particularly when the population standard deviation is known. Its main objective is to ascertain if the means are statistically equivalent. 

A crucial prerequisite for the z-test is that the sample size should be relatively large, typically 30 data points or more. This test aids researchers and analysts in determining the significance of a relationship or discovery, especially in scenarios where the data’s characteristics align with the assumptions of the z-test.

The t-test is a versatile statistical tool used extensively in research and various fields to compare means between two groups. It’s particularly valuable when the population standard deviation is unknown or when dealing with smaller sample sizes. 

By evaluating the means of two groups, the t-test helps ascertain if a particular treatment, intervention, or variable significantly impacts the population under study. Its flexibility and robustness make it a go-to method in scenarios ranging from medical research to business analytics.

3. Chi-Square Test:

The Chi-Square test stands distinct from the previous tests, primarily focusing on categorical data rather than means. This statistical test is instrumental when analyzing categorical variables to determine if observed data aligns with expected outcomes as posited by the null hypothesis. 

By assessing the differences between observed and expected frequencies within categorical data, the Chi-Square test offers insights into whether discrepancies are statistically significant. Whether used in social sciences to evaluate survey responses or in quality control to assess product defects, the Chi-Square test remains pivotal for hypothesis testing in diverse scenarios.

Also Read: Python vs Java: Which is Best for Machine learning algorithm

Hypothesis Testing in Statistics

Hypothesis testing is a fundamental concept in statistics used to make decisions or inferences about a population based on a sample of data. The process involves setting up two competing hypotheses, the null hypothesis H 0​ and the alternative hypothesis H 1​. 

Through various statistical tests, such as the t-test, z-test, or Chi-square test, analysts evaluate sample data to determine whether there’s enough evidence to reject the null hypothesis in favor of the alternative. The aim is to draw conclusions about population parameters or to test theories, claims, or hypotheses.

Hypothesis Testing in Research

In research, hypothesis testing serves as a structured approach to validate or refute theories or claims. Researchers formulate a clear hypothesis based on existing literature or preliminary observations. They then collect data through experiments, surveys, or observational studies. 

Using statistical methods, researchers analyze this data to determine if there’s sufficient evidence to reject the null hypothesis. By doing so, they can draw meaningful conclusions, make predictions, or recommend actions based on empirical evidence rather than mere speculation.

Hypothesis Testing in R

R, a powerful programming language and environment for statistical computing and graphics, offers a wide array of functions and packages specifically designed for hypothesis testing. Here’s how hypothesis testing is conducted in R:

• Data Collection : Before conducting any test, you need to gather your data and ensure it’s appropriately structured in R.
• Choose the Right Test : Depending on your research question and data type, select the appropriate hypothesis test. For instance, use the t.test() function for a t-test or chisq.test() for a Chi-square test.
• Set Hypotheses : Define your null and alternative hypotheses. Using R’s syntax, you can specify these hypotheses and run the corresponding test.
• Execute the Test : Utilize built-in functions in R to perform the hypothesis test on your data. For instance, if you want to compare two means, you can use the t.test() function, providing the necessary arguments like the data vectors and type of t-test (one-sample, two-sample, paired, etc.).
• Interpret Results : Once the test is executed, R will provide output, including test statistics, p-values, and confidence intervals. Based on these results and a predetermined significance level (often 0.05), you can decide whether to reject the null hypothesis.
• Visualization : R’s graphical capabilities allow users to visualize data distributions, confidence intervals, or test statistics, aiding in the interpretation and presentation of results.

Hypothesis testing is an integral part of statistics and research, offering a systematic approach to validate hypotheses. Leveraging R’s capabilities, researchers and analysts can efficiently conduct and interpret various hypothesis tests, ensuring robust and reliable conclusions from their data.

Do Data Scientists do Hypothesis Testing?

Yes, data scientists frequently engage in hypothesis testing as part of their analytical toolkit. Hypothesis testing is a foundational statistical technique used to make data-driven decisions, validate assumptions, and draw conclusions from data. Here’s how data scientists utilize hypothesis testing:

• Validating Assumptions : Before diving into complex analyses or building predictive models, data scientists often need to verify certain assumptions about the data. Hypothesis testing provides a structured approach to test these assumptions, ensuring that subsequent analyses or models are valid.
• Feature Selection : In machine learning and predictive modeling, data scientists use hypothesis tests to determine which features (or variables) are most relevant or significant in predicting a particular outcome. By testing hypotheses related to feature importance or correlation, they can streamline the modeling process and enhance prediction accuracy.
• A/B Testing : A/B testing is a common technique in marketing, product development, and user experience design. Data scientists employ hypothesis testing to compare two versions (A and B) of a product, feature, or marketing strategy to determine which performs better in terms of a specified metric (e.g., conversion rate, user engagement).
• Research and Exploration : In exploratory data analysis (EDA) or when investigating specific research questions, data scientists formulate hypotheses to test certain relationships or patterns within the data. By conducting hypothesis tests, they can validate these relationships, uncover insights, and drive data-driven decision-making.
• Model Evaluation : After building machine learning or statistical models, data scientists use hypothesis testing to evaluate the model’s performance, assess its predictive power, or compare different models. For instance, hypothesis tests like the t-test or F-test can help determine if a new model significantly outperforms an existing one based on certain metrics.
• Business Decision-making : Beyond technical analyses, data scientists employ hypothesis testing to support business decisions. Whether it’s evaluating the effectiveness of a marketing campaign, assessing customer preferences, or optimizing operational processes, hypothesis testing provides a rigorous framework to validate assumptions and guide strategic initiatives.

Hypothesis Testing Examples and Solutions

Let’s delve into some common examples of hypothesis testing and provide solutions or interpretations for each scenario.

Example: Testing the Mean

Scenario : A coffee shop owner believes that the average waiting time for customers during peak hours is 5 minutes. To test this, the owner takes a random sample of 30 customer waiting times and wants to determine if the average waiting time is indeed 5 minutes.

Hypotheses :

• H 0​ (Null Hypothesis): 5 μ =5 minutes (The average waiting time is 5 minutes)
• H 1​ (Alternative Hypothesis): 5 μ =5 minutes (The average waiting time is not 5 minutes)

Solution : Using a t-test (assuming population variance is unknown), calculate the t-statistic based on the sample mean, sample standard deviation, and sample size. Then, determine the p-value and compare it with a significance level (e.g., 0.05) to decide whether to reject the null hypothesis.

Example: A/B Testing in Marketing

Scenario : An e-commerce company wants to determine if changing the color of a “Buy Now” button from blue to green increases the conversion rate.

• H 0​: Changing the button color does not affect the conversion rate.
• H 1​: Changing the button color affects the conversion rate.

Solution : Split website visitors into two groups: one sees the blue button (control group), and the other sees the green button (test group). Track the conversion rates for both groups over a specified period. Then, use a chi-square test or z-test (for large sample sizes) to determine if there’s a statistically significant difference in conversion rates between the two groups.

Hypothesis Testing Formula

The formula for hypothesis testing typically depends on the type of test (e.g., z-test, t-test, chi-square test) and the nature of the data (e.g., mean, proportion, variance). Below are the basic formulas for some common hypothesis tests:

Z-Test for Population Mean :

Z=(σ/n​)(xˉ−μ0​)​

• ˉ x ˉ = Sample mean
• 0 μ 0​ = Population mean under the null hypothesis
• σ = Population standard deviation
• n = Sample size

T-Test for Population Mean :

t= (s/ n ​ ) ( x ˉ −μ 0 ​ ) ​ 

s = Sample standard deviation 

Chi-Square Test for Goodness of Fit :

χ2=∑Ei​(Oi​−Ei​)2​

• Oi ​ = Observed frequency
• Ei ​ = Expected frequency

Also Read: Full Form of OOPS

Hypothesis Testing Calculator

While you can perform hypothesis testing manually using the above formulas and statistical tables, many online tools and software packages simplify this process. Here’s how you might use a calculator or software:

• Z-Test and T-Test Calculators : These tools typically require you to input sample statistics (like sample mean, population mean, standard deviation, and sample size). Once you input these values, the calculator will provide you with the test statistic (Z or t) and a p-value.
• Chi-Square Calculator : For chi-square tests, you’d input observed and expected frequencies for different categories or groups. The calculator then computes the chi-square statistic and provides a p-value.
• Software Packages (e.g., R, Python with libraries like scipy, or statistical software like SPSS) : These platforms offer more comprehensive tools for hypothesis testing. You can run various tests, get detailed outputs, and even perform advanced analyses, including regression models, ANOVA, and more.

When using any calculator or software, always ensure you understand the underlying assumptions of the test, interpret the results correctly, and consider the broader context of your research or analysis.

Hypothesis Testing FAQs

What are the key components of a hypothesis test.

The key components include: Null Hypothesis (H0): A statement of no effect or no difference. Alternative Hypothesis (H1 or Ha): A statement that contradicts the null hypothesis. Test Statistic: A value computed from the sample data to test the null hypothesis. Significance Level (α): The threshold for rejecting the null hypothesis. P-value: The probability of observing the given data, assuming the null hypothesis is true.

What is the significance level in hypothesis testing?

The significance level (often denoted as α) is the probability threshold used to determine whether to reject the null hypothesis. Commonly used values for α include 0.05, 0.01, and 0.10, representing a 5%, 1%, or 10% chance of rejecting the null hypothesis when it's actually true.

How do I choose between a one-tailed and two-tailed test?

The choice between one-tailed and two-tailed tests depends on your research question and hypothesis. Use a one-tailed test when you're specifically interested in one direction of an effect (e.g., greater than or less than). Use a two-tailed test when you want to determine if there's a significant difference in either direction.

What is a p-value, and how is it interpreted?

The p-value is a probability value that helps determine the strength of evidence against the null hypothesis. A low p-value (typically ≤ 0.05) suggests that the observed data is inconsistent with the null hypothesis, leading to its rejection. Conversely, a high p-value suggests that the data is consistent with the null hypothesis, leading to no rejection.

Can hypothesis testing prove a hypothesis true?

No, hypothesis testing cannot prove a hypothesis true. Instead, it helps assess the likelihood of observing a given set of data under the assumption that the null hypothesis is true. Based on this assessment, you either reject or fail to reject the null hypothesis.

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5.2 - writing hypotheses.

The first step in conducting a hypothesis test is to write the hypothesis statements that are going to be tested. For each test you will have a null hypothesis (\(H_0\)) and an alternative hypothesis (\(H_a\)).

When writing hypotheses there are three things that we need to know: (1) the parameter that we are testing (2) the direction of the test (non-directional, right-tailed or left-tailed), and (3) the value of the hypothesized parameter.

• At this point we can write hypotheses for a single mean (\(\mu\)), paired means(\(\mu_d\)), a single proportion (\(p\)), the difference between two independent means (\(\mu_1-\mu_2\)), the difference between two proportions (\(p_1-p_2\)), a simple linear regression slope (\(\beta\)), and a correlation (\(\rho\)). 
• The research question will give us the information necessary to determine if the test is two-tailed (e.g., "different from," "not equal to"), right-tailed (e.g., "greater than," "more than"), or left-tailed (e.g., "less than," "fewer than").
• The research question will also give us the hypothesized parameter value. This is the number that goes in the hypothesis statements (i.e., \(\mu_0\) and \(p_0\)). For the difference between two groups, regression, and correlation, this value is typically 0.

Hypotheses are always written in terms of population parameters (e.g., \(p\) and \(\mu\)).  The tables below display all of the possible hypotheses for the parameters that we have learned thus far. Note that the null hypothesis always includes the equality (i.e., =).