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We have helped successfully launch clients’ projects of different stages: from product idea validation, MVP implementation to scaling, further development and support.

Online domain name trading marketplace platform

Dan is an online marketplace platform that allows you to buy and sell domain names simply and transparently.

Online domain name trading marketplace platform

Online Service Marketplace

PlanMyKids is a marketplace where parents can plan and book kids activities nearby. The platform offers a simple solution that connects parents with after-school programs and camps.

Online Service Marketplace

Multi-vendor e-commerce marketplace platform

This is the first online marketplace in Europe and the UK that allows users to buy and sell their services and products in one place.

Multi-vendor e-commerce marketplace platform

Insurance Progressive Web App

Babel Cover is an early stage insurance technology startup. The goal of this project was to bring consumers closer to insurance products, and to enable them to access insurance services from their smartphones with the help of a cross-platform Progressive Web App.

Insurance Progressive Web App

Online marketplace for boats

Trade A Boat is an Australia-based marketplace that helps organize the process of buying and selling new or used boats, and marine equipment.

Online marketplace for boats

Fitness Progressive Web Application

Impact is a fitness app that connects trainers and their clients via desktops and smartphones. The application allows for assigning and tracking personal training and nutrition programs.

Fitness Progressive Web Application

Time tracking software

TimeBot is a Slack bot in conjunction with the admin panel that serves as the project management tool. It automates monitoring the workflow and evaluation of the performance, boosting the team’s productivity.

Time tracking software

Real Estate Portal

The SaaS allows for showing real estate listings with 3D virtual tours. The real estate portal lets users see an apartment on the screen as if they are already there. You can post a listing and change details if needed on the platform.

Real Estate Portal

Online travel marketplace

iExpedition is an Australia-based expedition and adventure travel company that offers polar cruises. The travel marketplace platform allows tourists to search and book Arctic and Antarctic trips.

Online travel marketplace

Online collaboration marketplace

Digital Village is a platform in Australia that brings a job network of digital professionals together to develop software and solve business technology issues.

Online collaboration marketplace

Intelligent Job Match System

Wowner is an online job search solution for the Netherlands market. It helps people to find new relevant jobs based on their preferences and skills.

Intelligent Job Match System

Recreational vehicles marketplace platform

TradeRVs is a leading marketplace in Australia where private sellers and dealers can sell or buy new or used caravans, camper trailers, motorhomes, parts and accessories, and other recreational vehicles.

Recreational vehicles marketplace platform

SaaS platform for bakery business

CakerHQ is an Australian website for bakery businesses where cake makers sell flavorful desserts, and customers can book the confectionery easily and quickly.

SaaS platform for bakery business

Online marketplace for selling collectibles

Learn how Codica created a collectible marketplace from scratch. The platform helps appraise and insure collectibles and is a place for social sharing.

Online marketplace for selling collectibles

Online news portal DUMA™

DUMA™ is the #1 entertainment news website in Africa. It shares articles and real-time news about celebrities, fashion, sports, lifestyle, and more.

Online news portal DUMA™

Dental Imaging Management System

Ref Dental is a dental imaging management system that allows the imaging center to exchange referral forms and communicate with dental clinics.

Dental Imaging Management System

Multi-vendor vehicle marketplace

This is the first vehicle marketplace platform in Africa, and it consists of 90+ independent marketplaces, fully localized for each country. The marketplace was initially designed, developed and optimised with focus on mobile experience.

Multi-vendor vehicle marketplace

Recruitment Progressive Web Application for RecruitEverywhere

RecruitEverywhere is a product of the Intelligence Group that specializes in talent acquisition and labor markets. The recruiting platform allows hiring specialists all over the world in a couple of clicks.

Recruitment Progressive Web Application for RecruitEverywhere

Accommodation Search Website

This is a world-first service for finding long-term accommodation. The company set out to simplify the relocation process, and help people who move to Australia for work to quickly find new accommodation.

Accommodation Search Website

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web app case study

How to write the perfect web design case study to win more clients

An immersive digital portfolio is the key to landing new clients. Learn how to show off your skills with a winning web design case study.

web app case study

Design and build a custom portfolio website, visually, within 21 days.

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A design portfolio without case studies is like a movie with no dialogue — visually present but lacking the substance needed to convey its full meaning.

Dialogue and case studies both communicate meaning. Without dialogue, audiences struggle to understand a film’s plot, characters, and themes, similar to how clients will struggle to understand the problem you solved, your design process, and the impact of your work without a thorough case study.

When you’re competing against other designers for a project or role, a well-written web design case study sets your portfolio apart , showing potential clients what you’ve done and what you’re capable of.

What is a case study?

A case study is an in-depth investigation into a person or group of people, a situation, event, or a product. A web design case study is a visual and textual analysis of a successful web platform, landing page , website design, or other web-based product. These types of case studies can be physical documents, but they’re often digital: PDFs, infographics, blog posts, or videos. Screenshots are an essential component, as are wireframes and mockups. But a robust web design case study also features detailed written explanations.

These visual and written elements work together to create a comprehensive assessment of the design process from start to finish, including the challenges faced, the solutions implemented, and the results achieved.

5 benefits of web design case studies

Now that we’ve touched on how case studies sell prospective clients on your work, here are a few other benefits of adding web design case studies to your portfolio website:

1. Demonstrate expertise

Case studies are a powerful marketing tool for designers to demonstrate their capabilities to potential clients or employers. A good web design case study showcases your skills and expertise in solving complex design problems.

2. Build credibility

In case studies, designers often include the name of the business, client, or project they’ve worked on, building credibility by providing real-world examples of their past work. You can even add testimonials and reviews to highlight positive feedback directly from those you’ve worked with.

3. Inspire future projects

Examining and analyzing your own work can inspire your next website build — maybe you’ll try one of the layouts that was nixed for this project or center the next design around an element you ended up loving. It also provides guidance and best practices for design projects, setting the bar for innovative design.

4. Encourage personal growth

Writing an investigation of your own design portfolio pieces after completing a project provides an excellent avenue for self-reflection. Reflecting on past projects, the struggles you’ve faced working on them, and what you’ve learned from the process will help you identify your strengths as a designer and areas of improvement to work on.

5. Improve communication

Presentations of your own work don’t just communicate the design process, decisions, and outcomes to clients. They also speak to stakeholders, including clients, team members, and management. A well-written case study illustrates a designer’s ability to effectively communicate complex design ideas and concepts, and writing it will improve your communication skills and offer insight into how effectively you work and collaborate with others.

What makes an effective web design case study?

A web design case study describes the process you took to solve a challenge with a particular web design project. A successful case study features a notable client project, a well-written narrative structure, and an engaging visual design.

Think of it as a story with an identifiable beginning, middle, and end. Throughout the story, show clients your approach to successful web design — the problem, the research you did to prepare for the project, the steps and iterations you completed throughout the process, and the final results you delivered. This narrative structure helps clients understand the project’s evolution and details your design process, making it key to an effective case study.

Case study curation and criteria

We’ve covered the basics of what a good case study looks like. But how do you determine which projects to include? If a project meets all the following criteria, it’s a good candidate for a detailed case study.

Is it relevant to the future projects you hope to explore?

If there’s a type of project you’ve completed in the past that you’d like to avoid in the future, that particular portfolio piece might not be a great option for a case study. You’re not just trying to sell yourself to clients — you’re trying to land jobs you actually want to do.

Does it have a defined initial problem?

Web design projects often arise as a result of a problem. These projects are perfect for case studies because the product design goes beyond appearance and functionality. Here are some of the issues your designs might solve:

  • Poor user experience: To create a smooth, enjoyable experience for users, user experience (UX) design focuses on identifying and solving issues that cause frustration, confusion, or difficulty while using an app or a website, such as confusing navigation, misleading icons, or slow load times. Addressing these challenges lets you showcase your understanding of your target audience’s needs and demonstrates your ability to apply your creative and technical skills to solve them.
  • Low search engine ranking: Redesigning a website with search engine optimization (SEO) in mind will improve its ranking in the search engine results pages, and you’ll have metrics to include in your case study to quantify the claims you’re making.
  • Inconsistent branding: Brand design is a massive part of a company’s identity. A lack of alignment between the logo, colors , and other visual elements of a brand’s identity and its digital assets reflects negatively on the company, leaving customers with more questions than answers about who’s behind the brand. Good web design can bring a sense of cohesion to the company’s digital products, an achievement you can speak to in your case studies.

Does the outcome deliver measurable success?

Good design is subjective, but the best projects for case studies have data to show how successful they are. Search engine ranking is one example. You might also highlight impressive metrics for user engagement (bounce rate, time spent on the site), conversion rate (the percentage of visitors who make a purchase or fill out a form), or web traffic (the number of visitors to the website).

Is the project visually suitable for presentation?

When preparing a web design case study, consider the various formats it can be presented in, such as a video, static webpages, or interactive web content.

Selecting projects that fit your chosen presentation format is essential to showcasing your web design skills. As a web designer, it’s a given that whatever you’re presenting to potential clients needs to use thoughtful, aesthetically pleasing designs.

Design for display

There’s no single right way to present a case study. What’s most important is that your case study tells the story of the journey from an initial problem or idea to a finished product that meets the client’s needs.

A minimalist design will help you achieve this goal. But don’t confuse minimalist with boring. You can (and should) get clever with the presentation. Instead of using basic screenshots, for example, consider exhibiting your work in modern frames with immersive features. Or display screenshots of the product in its natural habitat. Webflow designer Karen Huang uses a digital screen in this user experience case study to feature a screenshot of the user interface (UI) on a smartphone screen just as users would experience it:

Mockup of a laundry app in a smartphone-inspired frame.

Build completely custom, production-ready websites — or ultra-high-fidelity prototypes — without writing a line of code. Only with Webflow.

How do you structure a case study?

The contents of every web design case study will vary, but they should all follow this basic structure:

1. A challenge

Webpage presenting client information, statistics, calls to action, and a screenshot of the company’s website.

Start your case study with an introduction to your client and the problem your design solved. Include details about the project’s context, goals, and constraints. This section sets the stage for the rest of the case study and ensures the readers clearly understand what the project — and your solution — is all about.

2. A solution

Webpage featuring four mockups of different sections of a website.

Detail your approach to solving the challenge introduced in the previous section. Include information about your research, its methodology, and the data you gathered to develop your solution. Focus on your skills, not diagnostics — this is the place to showcase your intelligent approach, reasoning, and innovative ideas that ultimately resolve the challenge.

For this section, it’s helpful to break each key resolution into separate paragraphs and introduce images in chronological order to detail your design process. Screenshots of wireframes and strategy phases will paint a vivid picture of the project’s journey.

If you face any challenges or roadblocks while designing your solution, discussing them provides insight into your problem-solving skills and shows potential clients how you overcome difficulties. End this section with multiple pictures of the final product, and be sure to include a direct link to the project for potential clients and employers to peruse.

3. The impact

Alt text: Webpage featuring project impact metrics and a photograph of two women laughing.

This section is where you’ll highlight metrics and data that back up the project’s success. Leverage metrics, user feedback, or whatever data is available to illustrate how your solution solved your client’s challenges and achieved the project’s goals. You can also include information about the potential longitudinal impact of your work and future opportunities for the project.

4. Key quotes

Webpage featuring a client pull quote and two photographs of product prototypes.

A case study is a perfect place to share client testimonials and add quotes from team members to help readers learn what the experts behind the project think about the build. Get creative but use quotes sparingly, sprinkling them throughout the case study to support the image or project stage the quote relates to.

Let your work do the talking

At Webflow , we offer the tools to make websites and the tutorials you need to perfect them. Learn how to start a web design business , make an online portfolio , or enhance your skills with a web design certificate with guidance from our blog and educational platform, Webflow University . Draw inspiration from our collection of templates and websites and start building your best site yet with Webflow.

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Flipkart triples time-on-site with Progressive Web App

Flipkart site

Flipkart, India’s largest e-commerce site, decided to combine their web presence and native app into a Progressive Web Application that has resulted in a 70% increase in conversions.

In 2015, Flipkart, India’s largest e-commerce site, adopted an app-only strategy and temporarily shut down their mobile website. The company found it harder and harder to provide a user experience that was as fast and engaging as that of their mobile app. But then, Flipkart decided to rethink their development approach. They were drawn back to the mobile web by the introduction of features that made the mobile web run instantly, work offline, and re-engage users.

Key insights

  • Users time on site with Flipkart lite vs. previous mobile experience: 3.5 minutes vs 70 seconds .
  • 3x more time spent on site
  • 40% higher re-engagement rate
  • 70% greater conversion rate among those arriving via Add to Homescreen
  • 3x lower data usage

Download PDF Case study

Flipkart Lite

They soon began building Flipkart Lite, a Progressive Web App that combines the best of the web and the best of the Flipkart native app. It leverages new, open web APIs to offer a mobile web experience that loads fast, uses less data than before, and re-engages users in multiple ways. Users visit via their browser and find a fast app-like user experience. When they come back, it loads nearly instantly, even on flaky networks. Users can choose to add the site to their homescreen with just two taps, making it easier for them to come back. Amar Nagaram, an Engineering Director at Flipkart shares, "We know that everyone needs to build mobile-first experiences. With Flipkart Lite, we've developed a powerful, technically-advanced web app that performs as well as our native app. We now feel we have the best of both worlds."

A fast and streamlined site

With 63% of Flipkart Lite users reaching the site via a 2G network, a fast user experience was essential. To decrease load times, Flipkart added service workers and streamlined the site to help consumers quickly reach the product they are looking for. Users can even continue to browse categories, review previous searches, and view product pages—all while offline.

Taking advantage of the web's low friction

Reaching a broad set of users is important for Flipkart. With Flipkart Lite, users are one click away from accessing content and many new users are first-time internet users. In addition to easy access, Flipkart Lite requires less data. A key metric for Flipkart is tracking data usage to complete first transaction: when comparing Flipkart Lite to the native app, Flipkart Lite uses 3x less data. Nagaram continues, "Having a strong and engaging mobile website means we’re no longer turning away potential shoppers who don’t want to use data or space to download an app."

Bringing users back with home screen icon

Flipkart wanted to be able to re-engage with mobile web users just as they would with mobile app users.

The company implemented an "Add to Home Screen" prompt. Now, 60% of all visits to Flipkart Lite come from people launching the site from the homescreen icon. Add to Home Screen also delivers high-quality visits, with customers converting 70% more than average users.

These two activities alone resulted in engagement numbers that were 40% higher than before.

Building for future success for the evolving online shopper

Flipkart will continue using progressive web technology to reach their evolving online shoppers. Nagaram concludes, "Flipkart Lite has enabled us to find some of our highest-value customers. We will continue to expand progressive web app technology across all of our platforms, investing significant resources to maximize the potential scale. We truly believe that this is a new way to experience mobile and we’re just getting started."

Except as otherwise noted, the content of this page is licensed under the Creative Commons Attribution 4.0 License , and code samples are licensed under the Apache 2.0 License . For details, see the Google Developers Site Policies . Java is a registered trademark of Oracle and/or its affiliates.

Last updated 2016-03-28 UTC.

  • Shawn Jansepar
  • Feb 10, 2016

Building A First-Class App That Leverages Your Website: A Case Study

  • 17 min read
  • Mobile , Techniques , Apps
  • Share on Twitter ,  LinkedIn

About The Author

Shawn is an Engineering Manager on the Product and Customer Success Teams at Mobify. He loves to hack both on the front-end and back-end, with a heavy focus on … More about Shawn ↬

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Mark Zuckerberg once said, “The biggest mistake that we made, as a company, is betting too much on HTML5 as opposed to native… because it just wasn’t there. And it’s not that HTML5 is bad. I’m actually, long term, really excited about it.” And who wouldn’t be excited by the prospect of a single code base that works across multiple platforms ?

Unfortunately, Facebook felt that HTML5 didn’t offer the experience it was looking to build, and that’s what it’s really about: the experience. I believe what Mark was really trying to say was that their biggest mistake was making a technology-driven decision instead of a user experience-driven decision. At the end of the day, we should be making decisions that deliver value to our customers , and sticking to a particular technology is generally not the best way to achieve that.

For our client Beyond the Rack , an online-only e-commerce retailer, our primary goal was to build an app with a great user experience. Like Zuckerberg, we also wanted to take the HTML5 route — the “write once, run everywhere” approach to apps that are written in HTML5 web interfaces is extremely attractive. But in today’s world, where apps are becoming the primary way that users interact with your product, performance isn’t just a nice to have — it’s a competitive advantage .

It’s almost never the case, however, that all features of your app need to be built with completely native interfaces. For example, while it might be hard to make navigation animations feel native on the web, a web page that contains little to no complex animation could easily be used in the app while still feeling native. This is all that really matters to the user. What’s required then is a “maybe write once, maybe run everywhere — it really depends on the feature…” strategy.

In short, don’t choose between native and web interfaces . Use both.

In this piece, I’ll guide you through our experience in building an app for Beyond the Rack in which we mix native and web content to create an app that “feels” native.

Case Study: Building An App For Beyond The Rack

Obviously it was important to determine what problems Beyond the Rack was looking to solve for itself and its customers with its app. The choice of whether to go native or web for each feature would come naturally from that.

We realized that to build a great app, we needed to do a great job with all three of the following things:

  • Shopping interface Beyond the Rack is an online-only retailer; so, having a great interface for browsing sales and making purchases is crucial. Because we were building a native app, we had an opportunity to go above and beyond what the web experience can offer.
  • Shareability Because a large revenue driver for Beyond the Rack is customers sharing various sales items with friends, we needed to make sure that sharing between iOS, Android and the browser is as seamless as possible.
  • Discoverability Beyond the Rack provides limited-time sales to its users; so, being able to reach out to users quickly is very important. Push messaging offers the best way to engage those loyal customers, and it was ultimately the biggest driver in the decision to build the app.

Let’s dive right into how we built some of the most important features of our Beyond the Rack iOS and Android apps: which features of the app were built using web technology, which features are fully native, and how they all work together.

The Shopping Interface

The native bits.

We had built a responsive website for Beyond the Rack on tablet and mobile — one that we were proud of. But it wasn’t enough to simply throw the website into a web view and call it a day; the website by itself does not feel like a native app. A big reason for that is navigation. In a browser, you have back and forward buttons and a URL bar. In iOS and Android apps, users have very different expectations of how to navigate, and we wanted to match those expectations so that our app feels consistent with each platform.

We made a prototype that dynamically loads content via AJAX and manages the navigation and transitions in web languages, but we could not get it to feel as silky smooth as the transitions you see in native apps. The navigation animations on iOS and Android are quite difficult to match using web technology, and any jank in navigation would make our app feel less native . If your app isn’t running at 60 frames per second, users will notice.

We came up with an approach that we felt combines the best of both worlds: load the main content from the web, but use native navigation elements:

On iOS, implementing this was really quite simple. We leveraged the navigation controller , which manages a stack of views, as well as a navigation bar for controlling navigation between each view. In our case, the stack of views is really just a stack of web views — any time a navigation occurs, rather than navigating to it in the web view itself, we instantiate a new web view, push it to our UINavigationController and navigate to the new destination. Using stacks of web views also means that whenever the user goes back, they do not have to wait for the page to reload, which is great for their experience. If in the future we decide to replace a feature with a native view, we would simply push a native view onto the stack, rather than the web view version of that feature.

On Android, the equivalent of the navigation controller would be to use stacks of activities . We decided not to use multiple activities and fragments, because they both call for extremely complex lifecycle management. We ended up managing our own stack of web views for the app and writing custom native animations to transition between each view.

A number of other apps leverage native navigation elements to conform to OS design patterns. Check out this image of Basecamp’s Android app, which leverages a native navigation bar:

Also, compare Amazon’s app to its mobile website:

With this approach, we found our sweet spot of having an experience that feels familiar to the platform , while still leveraging a great core shopping experience from the web.

This might be a surprise to many, but the developers of the Facebook app are also constantly finding the sweet spot, leveraging native or web when it makes sense for each feature. According to an article written by a Facebook engineer : “For areas within the app where we anticipate making changes more often, we will continue to utilize HTML5 code, as we can push updates server side without requiring people to download a new version of the app.” It seems as though Facebook is taking the same approach advocated for here: Choose the technology for each feature based on performance, the development effort required and how fast you need to get it out the door.

For your app, consider case by case whether building a feature natively or leveraging web content makes more sense. Given the difficulty of building navigation that feels native, it probably makes sense to at least build that using native components.

The Web Bits

Today, almost everyone agrees that it’s a good idea to progressively enhance websites : Use one markup base for the lowest common denominator of browsers, and layer that with functionality and enhancements using JavaScript and CSS, depending on the context — no separate code bases or templates for different devices required. Just like how it doesn’t make sense to create separate templates for the mobile and desktop web, we wanted to use the live website templates within the app itself. The app is just another context.

I call this building “app-aware” responsive websites . By building our website with the app’s context and performance in mind, we’ll be ready to ship to all of our users across various platforms sooner than later.

Websites need to be able to detect the app context in three places: CSS, JavaScript and the server. We created an app class to write conditional CSS and an isRunningInApp method to write conditional JavaScript, and we appended App to the user agent for conditional server-side logic.

An example of where we used progressive enhancement within the app is on our product display page. We optimized it by adding a fixed-position “Add to cart” button only for apps:

We could have added a fixed-position “Add to bag” button in the browser, too, but we didn’t because, in Safari, clicking near the bottom will actually open Safari’s navigation bar. Having this bar accidentally open when the user attempts to add a product to their cart would be an unacceptable usability flaw, despite the advantages of having a persistent “Add to cart” button at the bottom of the page:

Another area where we made app-specific tweaks to the website is in the shopping cart. Cart logic is typically one of the trickiest aspects of any e-commerce website, and because we were quite pleased with the cart experience on mobile, we decided to reuse it in the app, although with a slightly modified look and feel:


The ability to share links and to open shared links is a critical feature that has to work well for Beyond the Rack. We wanted sharing to be seamless. If someone shares a link from their desktop, and their friend opens it in the app, the link needs to open correctly; likewise, if someone shares a product from the app, it has to open correctly on the desktop; and if the friend is on mobile but doesn’t have the app installed, it should open in the browser. We were determined to make this an awesome experience because this is typically something that apps are weak at.

Making content shareable between web and app can be difficult . To do it successfully, you’ll need to map your app links and web links. This was painful in the pre-responsive days, when opening a desktop URL would take you to the home page of a mobile URL, due to redirects and such. We are seeing the exact same problem today with apps — banners in Safari and Chrome ask you to open a link in an app, only for the app not to show what you were looking for, leaving you to search for it all over again. Fortunately, handling web links in Beyond the Rack’s app is a breeze, because all we need to do is load that URL in a web view. We just have to make sure that web links take users to the app instead of the browser.

On Android, opening a URL in an app is simple. You just need to set up an intent filter to load the app whenever a user attempts to load the specified URL (in our case, ). Once the app is installed, users will be given the option to open the URL in the app or in the browser:

iOS has had a slightly rockier road to enabling web URLs to open directly in apps. Previously, iOS only allowed you to register an app schema for each app (for example, beyondtherack:// ). Because it was impossible to know which apps were installed, the only choice was to open a given link in Safari and, from there, attempt to open that link in the app. This came with a minor annoyance: If the app wasn’t installed, the user would get an annoying error message, “Safari cannot open the page because the address is invalid.” Thankfully, a hack allows you to suppress that error using iframes . If you want to support deep linking on iOS 8, this is the best option.

After the release of the app, we wanted to compare its performance to the browser experience. Directly comparing their analytics wasn’t enough, because in our experience, anyone who had installed the app was likely a more loyal customer and, thus, would likely convert better. To avoid selection bias, we set up an A/B test; half of the users were kept in the app and half were kicked over to the browser, which ensured that the only participants in the experiment were users who had the app installed (the more loyal users).

  • Transactions per unique visitor were 76% higher with the app experience than with the web.
  • Unique daily users of the app were 20% more likely to convert .
  • App users spent 63% more time browsing than web users .

Quick Performance Wins

Making an app that loads web content and feels native doesn’t come out of the box on iOS or Android. Here are a couple of the performance challenges we faced that are worth sharing:

  • On iOS, the scrolling momentum in a web view does not the match scrolling momentum in a native scroll view. This was uncovered in user testing. Here is a one liner to resolve that: webview.scrollView.decelerationRate = UIScrollViewDecelerationRateNormal;
  • Be careful when resizing web views . We ran into issues where resizing them caused entire repaints, which killed scroll performance on older devices.
  • Dealing with hundreds of different web view implementations on Android can be painful. The most painful issue we ran into is a known web view bug in Android 4.4.2 , which throws a fatal exception in Chromium that causes the app to crash. Removing transform: translate3d in that Android version seems to do the trick. Alternatively, you can use Crosswalk to ship your own compiled web runtime with your app (we didn’t do this, but we plan to for future projects).
  • Use FastClick , not only because it removes the 300-millisecond click delay , but also because it fixes a web view click bug introduced in iOS 8.4.1 . For us, the bug manifested itself by not allowing the page to change if the click was too slow.
  • Do everything you can to make scrolling feel amazing. You can debounce scroll events , avoid unnecessary repaints and more . If scrolling isn’t running at 60 frames per second, users will notice, even more so in an app than on the web.
  • Do everything you can to make pages load in under 1000 milliseconds .

Tools To Build An App Leveraging Your Website

You have a number of options for building an app that leverages your existing website. The approach we’ve taken is to build the app specific to each platform (using Xcode and Android Studio), leveraging web views or native views whenever necessary.

When loading a web view for a particular feature, we recommend integrating the Cordova web view , rather than directly using the web view libraries provided by iOS and Android. This will give your web views a number of features that you would otherwise have to build yourself, such as a web-to-native bridge to communicate from JavaScript to native code and vice versa, the ability to access lifecycle events, as well as access to a wealth of Cordova plugins. Alternatively, a few other web-to-native bridges are available for the various platforms if you want to avoid depending on Cordova.

A few frameworks are out there to help you build apps in this way, such as Supersonic and Astro, a native app framework we’re building to make it easier to manage the complexity of building apps using both native and web interfaces.

With Beyond the Rack, we set out to build an app in which we could easily ship value to users without sacrificing the experience. By following an approach that puts technology in the back seat , allowing us to use the right technology for the task, we believe we have achieved just that. With any change to or introduction of a feature, we will always ask ourselves, “What experience do we want to design here that will best solve the user’s problem? Does that experience require the use of advanced performance or animations?”

The answer to that question will determine whether we build the feature with web technology and reuse it in the browser and on Android and iOS or build it custom for each platform.

Ultimately, I believe that this is how apps should be built. But it’s going to take a shift in mindset. Instead of trying to determine whether the web will triumph over native or become a relic of the past, we should embrace the best of both. We should recognize their respective advantages and disadvantages and use the technology that makes the most sense for the given feature.

Further Reading

  • A Beginner’s Guide To Progressive Web Apps
  • The Building Blocks Of Progressive Web Apps
  • Creating A Complete Web App In Foundation For Apps
  • Accessible Target Sizes Cheatsheet

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Design, UI, UX , Inspiration

15 excellent ux case studies every creative should read.

  • By Sandra Boicheva
  • October 21st, 2021

In a previous article, we talked about UX portfolios and how they carefully craft a story of how designers work. Interestingly enough, recruiters decide if a UX freelance designer or an agency is a good match within 5 minutes into the portfolio . In order to persuade these recruiters, the portfolio needs to present an appealing story that showcases the skill, the thought process, and the choices taken for key parts of the designs. With this in mind, today we’ll talk about UX case studies and give 15 excellent examples of case studies with compelling stories.

The Storytelling Approach in UX Case Studies

An essential part of the portfolio of a UX designer is the case studies that pack a showcase of the designer’s skills, way of thinking, insights in the form of compelling stories. These case studies are often the selling point as recruiters look for freelancers and agencies who can communicate their ideas through design and explain themselves in a clear and appealing way. So how does this work?

Photography by Alvaro Reyes

Just like with every other story, UX case studies also start with an introduction, have a middle, and end with a conclusion .

  • Introduction: This UX case study example starts with a design brief and presents the main challenges and requirements. In short, the UX designer presents the problem, their solution, and their role.
  • Middle: The actual story of the case study example explains the design process and the techniques used. This usually starts with obstacles, design thinking, research, and unexpected challenges. All these elements lead to the best part of the story: the action part. It is where the story unveils the designer’s insights, ideas, choices, testing, and decisions.
  • Conclusion: The final reveal shows the results and gives space for reflection where the designer explains what they’ve learned, and what they’ve achieved.

Now as we gave you the introduction, let’s get to the main storyline and enjoy 15 UX case studies that tell a compelling story.

1. Car Dealer Website for Mercedes-Benz Ukraine by Fulcrum

This case study is a pure pleasure to read. It’s well-structured, easy to read, and still features all the relevant information one needs to understand the project. As the previous client’s website was based on the official Mercedes Benz template, Fulcrum had to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.

  • Intro: Starts with a summary of the task.
  • Problem: Lists the reasons why the website needs a redesign.
  • Project Goals: Lists the 4 main goals with quick summaries.
  • Project: Showcases different elements of the website with desktop and mobile comparison.
  • Functionality: Explains how the website functionality helps clients to find, and order spare parts within minutes.
  • Admin Panel: Lists how the new admin panel helps the client customize without external help.
  • Elements: Grid, fonts, colors.
  • Tech Stack: Shows the tools used for the backend, mobile, admin panel, and cloud.
  • Client review: The case study ends with a 5-star review by the marketing director of Mercedes Benz Ukraine, Olga Belova.

This case study is an example of a detailed but easy to scan and read story from top to bottom, featuring all relevant information and ending on the highest note: the client’s review.


2. Galaxy Z Flips 5G Website by DFY

This is a big project that covers every aspect of the website, including the UX strategy. The creative studio aimed to fully illustrate and demonstrate the significant upgrades over previous models and to enable two-way communication with the customers through an interactive experience.

  • Intro: Summary of the project and roles.
  • Interactive Experience: The main project goal.
  • Demonstration: Explains the decision to feature 360-degree views and hands-on videos instead of technical terms.
  • Screens: Includes high-quality screenshots of significant pages and features.
  • Ecosystem: Highlight a page with easy navigation across different products as a marketing decision that makes cross-selling seamless.
  • Essentials: Showcases a slider of all products with key features that provide ample information.
  • Showroom: Interactive experience that helps the user “play around” with the product.
  • Credits: As a conclusion, DFY features the stakeholders involved.

A strong presentation of a very ambitious project. It keeps the case study visual while still providing enough insight into the thought process and the most important decisions.

3. Jambb Social Platform by Finna Wang

Here we have a beautiful case study for a platform that aims to help creators grow their communities by recognizing and rewarding their base of supporters. It tackles a curious problem that 99% of fans who contribute in non-monetary ways don’t get the same content, access, and recognition they deserve. This means the creators need a way to identify their fans across all social platforms to grow their business and give recognition. To get a clear picture of what the design has to accomplish, Finna Wang conducted stakeholder interviews with the majority of the client’s team.

  • Intro: Listing roles, dates, team, and used tools.
  • Project Overview: The main concept and the reasons behind it.
  • Exploration: What problem will the platform solve, preliminary research, and conclusions from the research.  The section includes the project scope and problem statement.
  • Design Process: A thorough explanation of the discoveries and the exact steps.
  • User Flows:  3 user flows based on common tasks that the target user/fan would do on the site.
  • Design Studio: Visualization process with wireframes, sitemap, prototypes.
  • Design Iterations: The designer highlights the iterations they were primary behind.
  • Style Guide: Typography, colors, visual elements breakdown.
  • Usability Testing: Beta site vs Figma prototype;, revised problem statement.
  • Prototype: Features an accessible high fidelity prototype in Figma you can view.
  • Takeaways: Conclusions.

An extremely detailed professionally made and well-structured UX case study. It goes a step further by listing specific conclusions from the conducted research and featuring an accessible Figma prototype.

4. Memento Media by Masha Keyhani

This case study is dedicated to a very interesting project for saving family stories. It aims to help users capture and record memories from their past. To do so, the design team performed user research and competitive analysis. The entire project took a 6-week sprint.

  • Overview: Introducing the client and the purpose of the app.
  • My Role: Explaining the roles of the designer and their team.
  • Design Process: A brief introduction of the design process and the design toolkit
  • Home: The purpose of the Homepage and the thought process behind it.
  • Question Selection: The decision behind this screen.
  • Recording Process: Building the recording feature and the decisions behind it.
  • User research: a thorough guide with the main focuses, strategies, and competitor analysts, including interviews.
  • Research Objectives: The designer gives the intent of their research, the demographics, synthesis, and usability testing insights.
  • Propositions: Challenges and solutions
  • User Flow: Altering the user flow based on testing and feedback.
  • Wireframes: Sketches, Lo-Fi wireframing.
  • Design System: Typography, colors, iconography, design elements.
  • The Prototype: It shows a preview of the final screens.

This UX study case is very valuable for the insights it presents. The design features a detailed explanation of the thinking process, the research phase, analysts, and testing which could help other creatives take some good advice from it for their future research.

5. Perfect Recipes App by Tubik

Here we have a UX case study for designing a simple mobile app for cooking, recipes, and food shopping. It aims to step away from traditional recipe apps by creating something more universal for users who love cooking with extended functionality. The best idea behind it is finding recipes based on what supplies the user currently has at home.

  • Intro: Introducing the concept and the team behind it.
  •  Project: What they wanted to make and what features would make the app different than the competitors.
  • UI design: The decisions behind the design.
  • Personalization: Explaining how the app gives the user room for personalization and customizing the features according to their personal preferences.
  • Recipe Cards and Engaging Photos: The decisions behind the visuals.
  • Cook Now feature: Explaining the feature.
  • Shopping List: Explaining the feature.
  • Pantry feature:  The idea to sync up the app with AmazonGo services. This case study section features a video.
  • Bottom Line: What the team learned.

This UX case study is a good example of how to present your concept if you have your own idea for an app. You could also check the interactive preview of the app here .

6. SAM App by Mike Wilson

The client is the Seattle Art Museum while the challenge is to provide engaging multimedia content for users as well as self-guided tours. Mile Wilson has to create an experience that will encourage repeat visits and increase events and exhibition attendance.

  • Intro: Listing time for the project, team members, and roles.
  • The Client: A brief introduction of Seattle Art Museum
  • The Challenge: What the app needs to accomplish.
  • Research and Planning: Explaining the process for gathering insights, distributing surveys, interviews, and identifying specific ways to streamline the museum experience.
  • Sloane: Creating the primary persona. This includes age, bio, goals, skills, and frustrations.
  • Designing the Solution: Here the case study features the results of their research, information architecture, user flows, early sketching, paper prototypes, and wireframes.
  • Conclusion: Explaining the outcome, what the team would have done differently, what’s next, and the key takeaways.

What we can take as a valuable insight aside from the detailed research analysis, is the structure of the conclusion. Usually, most case studies give the outcome and preview screens. However, here we have a showcase of what the designer has learned from the project, what they would do differently, and how they can improve from the experience.

7. Elmenus Case Study

This is a case study by UX designers Marwa Kamaleldin, Mario Maged, Nehal Nehad, and Abanoub Yacoub for redesigning a platform with over 6K restaurants. It aims to help users on the territory of Egypt to find delivery and dine-out restaurants.

  • Overview: What is the platform, why the platform is getting redesigned, what is the target audience. This section also includes the 6 steps of the team’s design process.
  • User Journey Map: A scheme of user scenarios and expectations with all phases and actions.
  • Heuristic Evaluation: Principles, issues, recommendations, and severity of the issues of the old design.
  • First Usability Testing: Goals, audience, and tasks with new user scenarios and actions based on the heuristic evaluation. It features a smaller section that lists the most severe issues from usability for the old design.
  • Business Strategy: A comprehensive scheme that links problems, objectives, customer segment, measurements of success, and KPIs.
  • Solutions: Ideas to solve all 4 issues.
  • Wireframes: 4 directions of wireframes.
  • Styleguide: Colors, fonts, typeface, components, iconography, spacing method.
  • Design: Screens of the different screens and interactions.
  • Second Usability Testing: Updated personas, scenarios, and goals. The section also features before-and-after screenshots.
  • Outcome: Did the team solve the problem or not.

A highly visual and perfectly structured plan and process for redesigning a website. The case study shows how the team discovers the issues with the old design and what decisions they made to fix these issues.

8. LinkedIn Recruiter Tool by Evelynma

A fresh weekend project exploring the recruiting space of LinkedIn to find a way to help make it easier for recruiters to connect with ideal candidates.

  • Background Info: What made the designer do the project.
  • Problem and Solution: A good analysis of the problem followed by the designer’s solution.
  • Process: This section includes an analysis of interviewing 7 passive candidates, 1 active candidate, 3 recruiters, and 1 hiring manager. The designer also includes their journey map of the recruiting experience, a sketch of creating personas, and the final 3 personas.
  • Storyboard and User Flow Diagrams: The winning scenario for Laura’s persona and user flow diagram.
  • Sketches and Paper Prototypes: Sticky notes for paper prototypes for the mobile experience.
  • Visual Design: Web and mobile final design following the original LinkedIn pattern.
  • Outcome: Explaining the opportunity.

This is an excellent UX case study when it comes to personal UX design projects. creating a solution to a client’s problem aside, personal project concepts is definitely something future recruiters would love to see as it showcases the creativity of the designers even further.

9. Turbofan Engine Diagnostics by Havana Nguyen

The UX designer and their team had to redesign some legacy diagnostics software to modernize the software, facilitate data transfers from new hardware, and improve usability. They built the desktop and mobile app for iOS and Android.

  • Problem: The case study explain the main problem and what the team had to do to solve it.
  • My Role: As a lead UX designer on a complicated 18-month project, Havana Nguyen had a lot of work to do, summarized in a list of 5 main tasks.
  • Unique Challenges: This section includes 4 main challenges that made the project so complex. ( Btw, there’s a photo of sketched wireframes literally written on the wall.)
  • My Process: The section includes a description of the UX design process highlighted into 5 comprehensive points.
  • Final Thoughts: What the designer has learned for 18 months.

The most impressive thing about this case study is that it manages to summarize and explain well an extremely complex project. There are no prototypes and app screens since it’s an exclusive app for the clients to use.

10. Databox by FireArt

A very interesting project for Firearts’s team to solve the real AL & ML challenges across a variety of different industries. The Databox project is about building scalable data pipeline infrastructure & deploy machine learning and artificial intelligence models.

  • Overview: The introduction of the case study narrows down the project goal, the great challenge ahead, and the solution.
  • How We Start: The necessary phases of the design process to get an understanding of a product.
  • User Flow: The entire scheme from the entry point through a set of steps towards the final action of the product.
  • Wireframes: A small selection of wireframe previews after testing different scenarios.
  • Styleguide: Typography, colors, components.
  • Visual Design: Screenshots in light and dark mode.

A short visual case study that summarizes the huge amount of work into a few sections.

11. Travel and Training by Nikitin Team

Here’s another short and sweet case study for an app with a complete and up-to-date directory of fitness organizations in detailed maps of world cities.

  • Overview: Explaining the project.
  • Map Screen : Outlining the search feature by categories.
  • Profiles: Profile customization section.
  • Fitness Clubs: Explaining the feature.
  • Icons: A preview of the icons for the app.
  • App in Action: A video of the user experience.

This case study has fewer sections, however, it’s very easy to read and comprehend.

12. Carna by Ozmo

Ozmo provides a highly visual case study for a mobile application and passing various complexities of courses. The main goal for the UX designer is to develop a design and recognizable visual corporate identity with elaborate illustrations.

  • Intro: A visual project preview with a brief description of the goal and role.
  • Identity: Colors, fonts, and logo.
  • Wireframes: The thinking process.
  • Interactions: Showcase of the main interactions with animated visuals.
  • Conclusion: Preview of the final screens.

The case study is short and highly visual, easy to scan and comprehend. Even without enough insight and text copy, we can clearly understand the thought process behind and what the designer was working to accomplish.

13. An Approach to Digitization in Education by Moritz Oesterlau

This case study is for an online platform for challenge-based learning. The designer’s role was to create an entire product design from research to conception, visualization, and testing. It’s a very in-depth UX case study extremely valuable for creatives in terms of how to structure the works in their portfolio.

  • Intro: Introducing the client, project time, sector, and the designer’s role.
  • Competitive Analysis: the case study starts off with the process of creating competitive profiles. It explains the opportunities and challenges of e-learning that were taken into consideration.
  • Interviews and Surveys: Listing the goals of these surveys as well as the valuable insights they found.
  • Building Empathy: The process and defining the three target profiles and how will the project cater to their needs. This section includes a PDF of the user personas.
  • Structure of the Course Curriculum: Again with the attached PDF files, you can see the schemes of the task model and customer experience map.
  • Information Architecture: The defined and evaluated sitemap for TINIA
  • Wireframing, Prototyping, and Usability Testing :  An exploration of the work process with paper and clickable prototypes.
  • Visual Design: Styleguide preview and detailed PDF.
  • A/B and Click Tests: Reviewing the usability assumptions.
  • Conclusion: A detailed reflection about the importance of the project, what the designer learned, and what the outcome was.

This is a very important case study and there’s a lot to take from it. First, the project was too ambitious and the goal was too big and vague. Although the result is rather an approximation and, above all, at the conceptual level requires further work, the case study is incredibly insightful, informative, and insightful.

14. In-class Review Game by Elizabeth Lin

This project was never realized but the case study remains and it’s worth checking out. Elizabeth Lin takes on how to create an engaging in-class review game with a lot of research, brainstorming, and a well-structured detailed process.

  • Intro: What makes the project special.
  • Research: Explaining how they approached the research and what they’ve learned.
  • Brainstorming: the process and narrowing all How Might We questions to one final question: How might we create an engaging in-class math review game.
  • Game Loop and Storyboarding: Sketch of the core game loop and the general flow of the game.
  • Prototyping: Outlining basic game mechanics and rounds in detail.
  • Future Explorations: The case study goes further with explorations showing how the product could look if we expanded upon the idea even further.
  • What Happened?:  The outcome of the project.

This case study tells the story of the project in detail and expands on it with great ideas for future development.

15. Virtual Makeup Studio by Zara Dei

And for our last example, this is a case study that tells the story of an app-free shippable makeover experience integrated with the Covergirl website. The team has to find a way to improve conversion by supporting customers in their purchase decisions as well as to increase basket size by encouraging them to buy complementary products.

  • Intro: Introducing the project and the main challenges.
  • Discovery and Research: Using existing product information on the website to improve the experience.
  • Onboarding and Perceived Performance: Avoiding compatibility issues and the barrier of a user having to download an app. The section explains the ideas for features that will keep users engaged, such as a camera with face scan animation.
  • Fallback Experience and Error States: Providing clear error messaging along with troubleshooting instructions.
  • Interactions: explaining the main interactions and the decisions behind them.
  • Shared Design Language: Explaining the decision to provide links on each product page so users could be directed to their preferred retailer to place their order. Including recommended products to provide users with alternatives.
  • Outcome and Learning: The good ending.
  • Project Information: Listing all stakeholders, the UX designer’s role in a bullet list, and design tools.

In Conclusion

These were the 15 UX case studies we wanted to share with you as they all tell their story differently. If we can take something valuable about what are the best practices for making an outstanding case study, it will be something like this.

Just like with literature, storytelling isn’t a blueprint: you can write short stories, long in-depth analyses, or create a visual novel to show your story rather than tell. The detailed in-depth UX case studies with lots of insights aren’t superior to the shorter visual ones or vice versa. What’s important is for a case study to give a comprehensive view of the process, challenges, decisions, and design thinking behind the completed project .

In conclusion, a UX case study should always include a summary; the challenges; the personas; roles and responsibilities; the process; as well as the outcomes, and lessons learned.

Video Recap

Take a look at the special video we’ve made to visualize and discuss the most interesting and creative ideas implemented in the case studies.

YouTube video player

In the meantime, why not browse through some more related insights on web development and web design?

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11 Inspiring UX Case Studies That Every Designer Should Study

Gene Kamenez

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

  • A  problem statement and solutions with real applications.
  • Relevant numbers, data, or testimonials to demonstrate the work and efforts.
  • A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. web editor

A case study of a video-creation platform

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

  • clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
  • conduction research to understand the nature of the problem and the kind of solutions customers want
  • implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

A case study of a productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

  • a poorly-built information architecture
  • limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

A case study of a food delivery app

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

  • usability that led to high support ticket volume.
  • technical app infrastructure issues that prevented scalability.
  • lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

A case study of a video streaming platform

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

  • the overabundance of content across various TV and streaming platforms
  • the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

A case study of a CSS flexbox tool

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

  • a new layout
  • color-coded design
  • multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

A case study of e-commerce checkout pages

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

  • prominent guest checkout option
  • simple password requirements
  • specific delivery period
  • price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

A case study of a New York Times app

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

  • identifying the problem
  • understanding audience needs
  • creating wireframes
  • designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

A case study of the body activity monitoring app

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

  • Highlighting essential parts and features of the app
  • Changing easily missed icons to more recognizable icons
  • relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

a case study of a rating system

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

  • the lack of subjective accuracy of a 5-point rating system
  • the issue of calculating the average of a zero-star rating
  • average ratings are misleading

Better alternatives include:

  • 5-star emoticon rating that relates the user experience
  • Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

A case study for a content design system

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

  • increased readability with increased body text and header spacing
  • table of contents on the sidebar for easier navigation
  • visible and prominent search bar
  • illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

A case study for a social plaform

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

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Software development case studies​

We love to show off examples of web and mobile applications that we’ve developed for our clients. In addition to betting projects (in which we specialize), here you will also find applications from the financial, healthcare, IoT industries and additionally, some solutions for startups. Remember that not all of the software development case studies that we’ve completed are available on this page, some of them are confidential. We encourage you to contact us if you have questions.

All software development case studies

Below you will find all of our case studies. For a better navigation experience, use the filters by dividing them into industries, the scope of work, or the platform. Projects we have carried out in the past are still being developed. We put a lot of work into them and we are very proud of what we do. We’d love to speak with you, so please contact us if you have questions about these projects. If you want to implement your own idea, CrustLab is the partner to help you do it!

CrazyBet case study card

CrazyBet – Crypto Casino with Custom Frontend & Social Features

Delve into the genesis of a standalone crypto casino platform infused with immersive gaming aspects and vibrant social interactions.

case study card BETFAN – Sportsbook Web & Mobile UI

BETFAN – Sportsbook Web & Mobile UI

Innovative sportsbook UI that transforms betting on web and mobile platforms into an exceptional experience. Delivered for one of the top legal bookmakers in Poland.

Gamehub case study card

Slot Games Aggregator

Industry-acclaimed one-stop software for online casino operators, now expanded with even more attractive gaming options.

White-label Casino Apps case study card

White-label Casino Apps for a Global Audience

Uncover the intricacies of cutting-edge custom casino mobile apps. Confronting considerable technical challenges, rigorous timelines, and strict regulatory constraints, we redefined industry standards.

white-label mobile sportsbook apps cs card

White-label Mobile Sportsbook Apps

The genesis of custom mobile sportsbook apps reshaping the US and Canadian iGaming landscape through customization and cross-state functionality.

Stay Strong case study card

STAY STRONG – A Next-level App Elevating Tennis Club Engagement

Discover how Fame Sport Club, a VIP-centric tennis and badminton hub in Krakow, harnessed cutting-edge technology to elevate player experiences and boost profitability.

flutter mobile app case study card image

AI-boosted Flutter mobile app supporting soccer clubs in training young soccer players

Cross-platform Flutter mobile app created for professional soccer clubs. AI-boosted Duolingo for young adepts of soccer and a complete back office for professional coaches.

sportech online betting platform card

BetMakers – the next generation online betting platform

Creation of a next generation multi-tenant Horse Racing betting system hosted by one of the biggest players in the betting industry.

tms virtual currency exchange office card

TMS Brokers – Online currency exchange office

Expansion of an online currency exchange office’s functionalities including dedicated panels for users, administrators, and traders.

pelvifly healthcare cross-platform mobile app card

PelviFly – Healthcare cross-platform mobile app development

Creation of a cross-platform mobile app for end-users and a custom web application for coaches and administrators. The system introduces the gaming experience into a professional medical treatment to start training pelvic floor muscles for women of all ages.

Tracking system case study card

Offender tracking system – an AI-supported IoT application for Public Safety

Development of the personal unit tracking system and native mobile applications to supervise and monitor their activity.

Leeroy case study card

Leeroy – A White-label Restaurant Management App

The transformation of a groundbreaking all-in-one platform designed to streamline restaurant management across Scandinavia.

fixed pool betting system card

Case study – fixed pool betting system

Improvements and refreshments to a fixed-pool betting system. Fixed performance bottlenecks, implemented several new technical solutions and custom features, improved the user experience, and added more business conversion points to the web application.

DreamPicks betting platform MVP design card

DreamPicks – Online sports betting platform MVP design

Complete design project of the MVP version for an online sports betting platform intended for the US market.

zowie mobile chatbot card

Zowie – a mobile chat widget SDK

Creation of the SDK for a mobile chat widget for Android, iOS, and Flutter.

soydigi web app mvp card

SoyDigi – business management as a service web app MVP

Creation of the web app MVP version of a business as a service application for a Polish-Columbian startup in the early stages of growth.

Pick24 case study card

Pick24 – social betting mobile apps development

Development of social betting iOS and Android mobile applications for simulated gambling.

WorkInn case study card image

WorkInn – Web application and recruitment marketplace for the HoReCa industry

A web application from the event and catering industry that connects event organizers and employees such as cooks, waiters, bartenders, and more.

Web Remote Job Board Smooth Remote card img

Smooth Remote – An AWS-based web remote job board

An extended AWS-based web remote job board with an admin panel, Content Management System, and payment integrations.

cdt content management system case study card

The Central House of Technology – Content Management System development

Development of a Content Management System to manage the knowledge base and integration with the web portal.

solver web e-learning platform card

Solver e-learning platform

Creation of an e-learning platform that targets two types of users: providers who offer services and audiences who want to learn.

iceo android app development case study card

ICEO – Android widget application

Development of Android widget application which allows the user to follow the cryptocurrency rates in real-time.

blnk iOS mobile app design case study card

BLNK – design of iOS mobile application

An iOS mobile application supporting the maintenance of healthy eyesight.

pretta iOS mobile app case study card

Pretta – A new level of project management

An iOS application designed to optimize project management processes.

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The team provided professional services that added value to the core functions of the business. They were fast and felt like our internal IT department, working during the night when we were deploying important features. That was fantastic, and I’m happy they’ve worked with me.

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CrustLab’s implementation of our solutions has almost doubled our revenues. All aspects of cooperation were very good. I felt that we were treated as very important clients because we received a very high standard of service. The team delivered the results at the time and budget.

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We finished an MVP in 3 weeks. It was very valuable that CrustLab was able to evaluate the feasibility of our solution and estimated the effort and cost that was required to request the funding. CrustLab can be a business partner in addition to an excellent software development agency.

CrustLab successfully delivered a product that was able to maintain its performance despite some sudden surges in the site’s traffic. Thanks to their experience and ability to predict problems, we found solutions and built the project on time.

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We take advantage of CrustLab’s experience in the field of payments, new functionalities, and user-friendly design. The development process itself ran smoothly and according to plan. It was important for us to complete the project on time, so I cannot imagine a better partner for this project.

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We hired CrustLab to introduce several modifications to improve one of the Pocco Finance apps and integrate it with the new version of the SDK. The project was completed on time and in line with the planned budget. I strongly recommend CrustLab as a software partner.

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This team is hungry, sharp, “on it” and very customer-focused. I had no idea that I could find such great help from the other side of the world – especially a firm that could understand our product requirements even though I’m not a tech product manager.

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We are really satisfied with the cooperation with CrustLab. Very good technical skillset, good communication, and work done on time! After creating a customizable widget, we entrusted them with redefine of another application, and the results are splendid.

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Our cooperation with CrustLab concerned body leasing. They offered us highly skilled and experienced Android developers. I am fully satisfied with the ease of contact, the speed of completing the formalities, but most of all of the man they recommended to us.

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Case Studies

We develop applications and digital tools that help diverse organizations improve their processes. Our ability to understand complex information and data systems makes us an essential partner in the development and implementation of custom digital solutions – from an event management platform to an award-winning ICT4D solution for monitoring deforestation in Cambodia.

Swisscom Corporate Event Management Platform

Swisscom Corporate Event Management Platform

Anti Deforestation App

Anti Deforestation App

Local Government eVoting App

Local Government eVoting App

LeadScan Sales Lead Collection App

LeadScan Sales Lead Collection App

NGO Beneficiary Management System

NGO Beneficiary Management System

IoT School System for NGO

IoT School System for NGO

Sathapana Bank Corporate Website

Sathapana Bank Corporate Website

ABA Bank Corporate Website

ABA Bank Corporate Website

Companies we have worked with.

ABA bank

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Top 22 Stunning UX Case Studies You Should Know in 2022

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

What is a UX case study?

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

  • A full description of your role in the project;
  • The biggest challenges you've faced;
  • The solutions you've chosen, how you chose them and why;
  • How you communicate and collaborate with others; and
  • The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

UX Case Study Example

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Perfect Recipe

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

View details

2. GnO Well Being - Branding, Web Desing & UX

GnO Well Being

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign


Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. - UX & visual improvements

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Talent Envoy

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

My Car Parking

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Parking Finder App

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Pasióon dDel Cielo

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Receipe App

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design


Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Bee Better

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Sit My Pet

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study


Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

IOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

web app case study

Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Cafée Website

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study


Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

How do you create a UX case study?

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

  • Is it for a job interview?
  • Is it for improving your personal portfolio?
  • Is it designed to show off your design talents on social media?
  • Is it just created to practice your design skills?
  • Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

  • Overview : Start with a short paragraph that introduces your project.
  • Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
  • Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
  • Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
  • Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

  • User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
  • UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

web app case study

You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

  • Explain everything as clearly as possible.
  • Add images, illustrations, charts, cards, icons, and other visuals.
  • Create a clear storytelling structure or layout.
  • Choose an immersive color scheme.
  • Add eye-catching animations and interactions.
  • Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

In- house content editor, specialize in SEO content writing. She is a fruit lover and visionary person.

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Top Website Development Case Studies 2024

Home Blog Web Development Top Website Development Case Studies 2024

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In my opinion, website developers can show new clients that they can create successful projects using case studies, which is a great concept. One of the most challenging tasks a designer has to do is win over potential clients' trust and confidence. If the clients have never worked with you, they can hesitate to give their project to an unknown person or organization. Clients feel assured that this team has the skills to complete projects successfully when past project achievements are displayed. This case study on web application development can also help the website developer gain credibility by demonstrating their abilities and the benefits they offer to companies.

Make sure you take the required actions to reassure them that your design will be aesthetically stunning and advantageous to their business to gain their trust. So, let's discuss more about website development case studies   with their examples to get a better understanding of website development. So, let's dive in.

What are Web Development Case Studies, and Why are They Important?

A website development case study outlines your steps to overcome an obstacle on a specific project. A noteworthy client project, a carefully created narrative structure, and an eye-catching visual design are all characteristics of an excellent case study. By showcasing the success of prior projects, case studies can help establish trust with potential clients and convince them that the website development team has the knowledge and experience necessary to provide excellent outcomes. Because they can observe the success of the team's work with other firms, they can also establish credibility and trust with new clients. The online Web Developmen t courses with certificates demonstrating the developers' abilities and expertise and the value they can provide to a company could help bring in new customers.

Web Development Case Studies

So here are the top 10 web   development case study examples mentioned below:

Case Study 1: Improving conversion Rates with e-commerce Redesign:

Redesigning its e-commerce platform was one way an apparel store tried to increase online sales. With user research and UX/UI optimization, the new design expedited checkout and made browsing easier. The website's user-friendly interface and adaptability to mobile devices received good feedback, leading to a 30% boost in conversion rates. If you want to learn this skill, then you can take advantage of the best Full Stack developer course .

Case study 2: Optimising the scalability of SaaS platforms:

Software as a service (SaaS) company experienced performance problems as its user base increased. The platform gained increased scalability and reliability by optimizing code efficiency and using cloud-based infrastructure. Improved customer satisfaction and retention resulted from a 50% reduction in load times and nearly complete removal of downtime.

Case study 3: Healthcare portal for patient management:

A healthcare provider for communication and patient management requires a complete portal. The case studies web development team created a secure platform that enabled patients to make appointments, view medical records, and securely connect with healthcare providers. Better patient satisfaction, shorter wait times, and simpler administrative duties were all made possible by the portal, enhancing operational effectiveness and health outcomes.

Case study 4: Blockchain-powered voting mechanism for transparency:

Blockchain-Powered Voting Mechanism for Transparency

A government organization intended to improve security and transparency by updating its voting technology. The development team put in place a blockchain-based web application for reliable and secure electronic voting. Using cryptographic encryption and decentralized verification, the voting process was made more publically trusted, and tamper-proof vote records were ensured.

Case study 5: Chatbot integration for customer support:

An online retailer aimed to increase response times and customer service effectiveness. They automated common queries and gave consumers immediate support by incorporating an AI-powered chatbot into their website. Due to the chatbot's capacity to interpret natural language and availability around the clock, customer wait times dropped by 60%, increasing customer satisfaction and encouraging repeat business.

Case study 6: Service finder app based on geolocation:

Core Elements of Geolocation app

A nearby service provider wished to establish more efficient connections with nearby clients. The development team created a geolocation-based online application that lets users search for services in their area, read customer reviews, and make online appointment bookings. The user-friendly interface and precise position monitoring resulted in a 50% rise in service bookings and client satisfaction.

Case study 7: An educational gamified learning platform:

An educational institution aimed to increase student engagement and interaction with the subject matter. By incorporating gamification components like badges, progress tracking, and quizzes, the web development team was able to change the traditional method of education into an engaging and fulfilling one. Academic performance and motivation improved due to a significant increase in student engagement and retention.

Case study 8: For cross-platform compatibility, use a responsive web application:

Access to investment tools and resources across devices was a goal for a financial services company. The development team skillfully developed a web application that flexed to fit different screen widths and OS versions. Encouraging accessibility and user happiness, clients could now monitor changes in the market and manage their portfolios on PCs, tablets, and cell phones.

Case study 9: Custom CMS implementation for content management:

A content management system (CMS) adapted for a media company's unique editorial workflow and publishing requirements was necessary. The web development case study team designed a unique content creation, editing, and scheduling tool. Now that writers and editors can work together more effectively, content output and quality have increased by 40%.

Case study 10: Community engagement platform development:

A charity organization requires a digital platform to help with volunteer organizing and community involvement. With features like discussion boards, volunteer sign-up forms, and event calendars, the web development team produced an easy-to-use portal. The platform encouraged community members to collaborate and participate more, which improved event attendance and created a stronger sense of community.

The Knowledgehut Web Development courses online with a certificate will help you gain access to profitable career opportunities. With the help of our in-depth case studies, you can delve deeply into real-world situations and gain the practical skills necessary to succeed in the fast-paced web development industry. Get hands-on expertise, prove your knowledge with a degree, and advance your career. Enrol in our courses now to start your journey to success in the digital world.

To sum up, these case studies on website building demonstrate the wide range of difficulties and solutions found in the digital world. Every project, from instructional websites to e-commerce platforms, reflects the value of user-centric design, flawless functionality, and clear communication. Using strategic planning, systematic development, and continuous optimization, enterprises can accomplish their goals and expand their online presence. These website development case studies also highlight the value of creativity and adaptation in changing user habits and technology advancements.

Organizations could keep a competitive edge and provide their audiences with outstanding digital experiences using modern technology and best practices. Ultimately, in today's competitive online market, these case studies for website development provide insightful information to developers and organizations looking to build robust, user-friendly websites that generate engagement and provide tangible benefits.

Frequently Asked Questions (FAQs)

The web development case study often shows difficulties in meeting deadlines, limiting scope creep, ensuring cross-browser compatibility, enhancing site speed, fixing security flaws, and keeping up with rapidly changing technologies. Furthermore, difficulties with cooperation and communication between stakeholders and team members are often highlighted.

Vadiance set out to sell its special water supplement online through an e-commerce website to enhance people's quality of life by fostering inner harmony and balance. They generated traffic to their poor website design.

It offers advice on best practices, suggestions to improve reliability and security, and an understanding of the underlying causes and contributing aspects of previous incidents.


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Laravel Case Study Inspirations for Modern Web Applications

Category: Case Study blogs

Date: December 15, 2023

Laravel Case Study Inspirations for Modern Web Applications

The Laravel Case Study Inspirations for Modern Web Applications Development exemplify how Laravel can serve as a powerful framework for constructing cutting-edge web applications.

Laravel is an open-source PHP web framework, that adheres to the Model-View-Controller (MVC) architectural pattern. 

With its emotive and elegant syntax, coupled with a vast ecosystem of libraries and tools, Laravel stands out as a robust framework for building web applications.

Imagine you’re a chef tasked with creating a delicious web application dish. You have all the ingredients and tools at your disposal, but you need a recipe that brings everything together seamlessly. That’s where Laravel comes in as the head chef, wearing a tall white hat and carrying a spatula, ready to whip up a fantastic meal!

First, Laravel acts as your trusty recipe book, guiding you through the development process with its clear and organized structure. Just like a recipe book with its chapters and sections, Laravel follows the Model-View-Controller (MVC) pattern, ensuring that your code is neatly organized and easy to understand. Next, its extensive ecosystem of libraries and tools provides ready-made solutions for everyday web development tasks. It’s like having a sous chef who can chop vegetables, whisk sauces, and handle other repetitive tasks, saving you valuable time and effort.

Also, Laravel’s expressive and elegant syntax is like having an engaging and charming waiter who effortlessly communicates with your customers (users). Just as a charismatic waiter enhances the dining experience, Laravel’s syntax makes coding a breeze, allowing you to write clean and readable code.

Laravel’s Common Features Needed by All Modern Web Applications 

  • Authentication
  • Authorization
  • Eloquent ORM
  • Database Migrations
  • Notifications & Mail
  • File Storage
  • Task Scheduling
  • Events & WebSockets

The Laravel case studies presented below shed light on the tip of the iceberg when it comes to the versatility and power of Laravel as a framework for modern web application development. Whether it’s building SaaS products, creating customized admin panels, deploying serverless applications, performing automated browser testing, or managing job queues, Laravel offers a comprehensive set of tools and features.Businesses that require dependable and competent web application development services should consider Laravel as an ideal solution for their varied development needs.

Emsona approached Curious Minds for a reporting application to analyze user analytics data. The project encompassed planning, discovery, implementation, deployment, and testing, all compressed within a tight 14-week timeframe.

Curious Minds needed a framework that could handle application logic, and user interfaces, and provide essential functions such as authentication, file downloads, and API calls. They chose the battle-tested Laravel framework, which allowed them to quickly implement these features and ensure the success of the project. Deploying an application to production is a distinct step from completing its development. To expedite the deployment process, they utilized Laravel’s Forge, a solution that facilitated the creation and provisioning of a Digital Ocean instance. With Forge, they seamlessly installed the application, implemented encryption, and migrated the database.

Laravel Case Study Examples for Web Applications (Emsona) - ColorWhistle

They accomplished Emsona’s project goals by leveraging a top-notch application framework and a cloud-based hosting stack. The application was developed, deployed, and tested within a few weeks, and it continues to play a crucial role in Emsona’s reporting infrastructure today.

Bagisto is a versatile and modular open-source e-commerce platform developed on the Laravel PHP framework and Vue.js. It empowers businesses to build dynamic online stores and e-commerce applications with ease by offering a wide array of features and functionalities.

Laravel Case Study Examples for Web Applications (Bagisto) - ColorWhistle

Being an open-source solution, Bagisto allows developers to access and modify its source code, facilitating high levels of customization and adaptability. Moreover, it boasts an active community of developers who contribute to its continual enhancement, addressing bugs, and introducing new features.

At Bagisto, customer feedback catalyzes product improvement. Regularly, they make numerous small improvements, driven by valuable insights from their users. This commitment to refining the platform ensures that Bagisto remains at the forefront of innovation, consistently meeting the evolving needs of businesses in the e-commerce landscape.

Key Features of Bagisto

  • Modular and Extensible
  • Multi-Store and Multi-Channel Support
  • Mobile-Friendly and Responsive
  • Product Management
  • Order and Customer Management
  • Marketing and Promotions
  • SEO-Friendly
  • Payment and Shipping Integrations

Snipe-IT is an open-source asset management software built with Laravel. It allows businesses to track and manage their physical assets, such as computers, equipment, and software licenses. Laravel’s MVC architecture, routing system, database migrations, and ORM (Object-Relational Mapping) provides a structured and efficient way to develop the asset management system.

Laravel Case Study Examples for Web Applications (Snipe) - ColorWhistle

Snipe-IT Asset Management provides budget-friendly hosting packages that include server set-up, installation, ongoing maintenance, and upgrades. Also, their priority support ensures prompt service with any potential concerns. Alternatively, if you prefer to host it independently, their support plans simplify the process of receiving necessary assistance.


  • Admin Dashboard
  • Asset Management
  • License Management
  • Email Notifications
  • Integrations & Robust JSON REST API
  • Mobile-friendly for asset updates on the go
  • Compatible with Linux, Windows, and Mac web servers
  • Offering extensive security measures for robust data protection
  • One-click (or cron) backups
  • Google Secure LDAP user sync

Laracasts is an educational platform that offers video tutorials and screencasts focused on Laravel and related web development technologies. It provides a diverse catalog of courses, regularly updated content, and a community forum for learners to engage with experts and fellow developers. Laracasts is highly regarded within the Laravel community as a valuable resource for improving skills and staying up to date with best practices in Laravel development.

It is built using the Laravel framework, which is known for its elegance, simplicity, and extensive ecosystem. The platform leverages the features and capabilities of Laravel to provide a seamless and efficient learning experience for developers.

Laravel Case Study Examples for Web Applications (Laracasts) - ColorWhistle

Features of Laracasts

  • Extensive Course Library
  • Video Tutorials and Screencasts
  • Beginner-Friendly Content
  • Advanced Topics and Techniques
  • Regularly Updated Content
  • Community Forum
  • Downloadable Course Files
  • Mobile and Offline Access
  • Concise and Focused Lessons

Local Lens is a vacation photography service that connects travelers with local photographers in 200+ locations worldwide. They sought a partner to develop a custom application to support their business model. The application had to cater to vacationer clients, streamline photographer onboarding, and manage deliverables.

Laravel Case Study Inspirations for Web Applications (LocalLens) - ColorWhistle

Curious Minds collaborated with LocalLens to analyze their online business process, identifying areas for optimization. Through a comprehensive assessment, they created an improved user interface that captured the ideal process flow. Multiple iterations and client feedback were incorporated to fine-tune the user interface and perfect the process.

They implemented a Kanban-style task flow for photographer interfaces, connected to live to push notifications for real-time updates. Their support developers collaborate with the Local Lens team regularly to maintain the application and integrate new features and enhancements, ensuring long-term success.

Wrapping Up

This Laravel case study has hit the nail on the head by providing valuable inspiration for modern web application development. Laravel’s elegance, simplicity, and extensive ecosystem make it a force to be reckoned with. The real-world examples have shown its mettle in terms of robustness and scalability. With its user-friendly syntax, feature-rich nature, and strong community backing, Laravel continues to be the cream of the crop for developers. This case study is a wake-up call, reminding us of the boundless possibilities Laravel brings to the table, propelling innovation in web development and making it the premier web application development company .

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About the Author - Nandhini

I'm an artistic copywriter & SEO analyst at ColorWhistle. As a copywriter, I write academic, professional, journalistic, or technical-related, innovative and recreational content using my SEO knowledge. I am an electronics and communication engineer by degree and a copywriter by passion. I flawlessly use my research and adaptability skills while writing. When I'm not writing you'll find me wandering through music, pencil drawings, gardening, and bike rides. I'm also a lover of dogs, cats, a sky full of stars, and an empty road.

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  • About Adverse Childhood Experiences
  • Risk and Protective Factors
  • Program: Essentials for Childhood: Preventing Adverse Childhood Experiences through Data to Action
  • Adverse childhood experiences can have long-term impacts on health, opportunity and well-being.
  • Adverse childhood experiences are common and some groups experience them more than others.

diverse group of children lying on each other in a park

What are adverse childhood experiences?

Adverse childhood experiences, or ACEs, are potentially traumatic events that occur in childhood (0-17 years). Examples include: 1

  • Experiencing violence, abuse, or neglect.
  • Witnessing violence in the home or community.
  • Having a family member attempt or die by suicide.

Also included are aspects of the child’s environment that can undermine their sense of safety, stability, and bonding. Examples can include growing up in a household with: 1

  • Substance use problems.
  • Mental health problems.
  • Instability due to parental separation.
  • Instability due to household members being in jail or prison.

The examples above are not a complete list of adverse experiences. Many other traumatic experiences could impact health and well-being. This can include not having enough food to eat, experiencing homelessness or unstable housing, or experiencing discrimination. 2 3 4 5 6

Quick facts and stats

ACEs are common. About 64% of adults in the United States reported they had experienced at least one type of ACE before age 18. Nearly one in six (17.3%) adults reported they had experienced four or more types of ACEs. 7

Preventing ACEs could potentially reduce many health conditions. Estimates show up to 1.9 million heart disease cases and 21 million depression cases potentially could have been avoided by preventing ACEs. 1

Some people are at greater risk of experiencing one or more ACEs than others. While all children are at risk of ACEs, numerous studies show inequities in such experiences. These inequalities are linked to the historical, social, and economic environments in which some families live. 5 6 ACEs were highest among females, non-Hispanic American Indian or Alaska Native adults, and adults who are unemployed or unable to work. 7

ACEs are costly. ACEs-related health consequences cost an estimated economic burden of $748 billion annually in Bermuda, Canada, and the United States. 8

ACEs can have lasting effects on health and well-being in childhood and life opportunities well into adulthood. 9 Life opportunities include things like education and job potential. These experiences can increase the risks of injury, sexually transmitted infections, and involvement in sex trafficking. They can also increase risks for maternal and child health problems including teen pregnancy, pregnancy complications, and fetal death. Also included are a range of chronic diseases and leading causes of death, such as cancer, diabetes, heart disease, and suicide. 1 10 11 12 13 14 15 16 17

ACEs and associated social determinants of health, such as living in under-resourced or racially segregated neighborhoods, can cause toxic stress. Toxic stress, or extended or prolonged stress, from ACEs can negatively affect children’s brain development, immune systems, and stress-response systems. These changes can affect children’s attention, decision-making, and learning. 18

Children growing up with toxic stress may have difficulty forming healthy and stable relationships. They may also have unstable work histories as adults and struggle with finances, jobs, and depression throughout life. 18 These effects can also be passed on to their own children. 19 20 21 Some children may face further exposure to toxic stress from historical and ongoing traumas. These historical and ongoing traumas refer to experiences of racial discrimination or the impacts of poverty resulting from limited educational and economic opportunities. 1 6

Adverse childhood experiences can be prevented. Certain factors may increase or decrease the risk of experiencing adverse childhood experiences.

Preventing adverse childhood experiences requires understanding and addressing the factors that put people at risk for or protect them from violence.

Creating safe, stable, nurturing relationships and environments for all children can prevent ACEs and help all children reach their full potential. We all have a role to play.

  • Merrick MT, Ford DC, Ports KA, et al. Vital Signs: Estimated Proportion of Adult Health Problems Attributable to Adverse Childhood Experiences and Implications for Prevention — 25 States, 2015–2017. MMWR Morb Mortal Wkly Rep 2019;68:999-1005. DOI: .
  • Cain KS, Meyer SC, Cummer E, Patel KK, Casacchia NJ, Montez K, Palakshappa D, Brown CL. Association of Food Insecurity with Mental Health Outcomes in Parents and Children. Science Direct. 2022; 22:7; 1105-1114. DOI: .
  • Smith-Grant J, Kilmer G, Brener N, Robin L, Underwood M. Risk Behaviors and Experiences Among Youth Experiencing Homelessness—Youth Risk Behavior Survey, 23 U.S. States and 11 Local School Districts. Journal of Community Health. 2022; 47: 324-333.
  • Experiencing discrimination: Early Childhood Adversity, Toxic Stress, and the Impacts of Racism on the Foundations of Health | Annual Review of Public Health .
  • Sedlak A, Mettenburg J, Basena M, et al. Fourth national incidence study of child abuse and neglect (NIS-4): Report to Congress. Executive Summary. Washington, DC: U.S. Department of Health an Human Services, Administration for Children and Families.; 2010.
  • Font S, Maguire-Jack K. Pathways from childhood abuse and other adversities to adult health risks: The role of adult socioeconomic conditions. Child Abuse Negl. 2016;51:390-399.
  • Swedo EA, Aslam MV, Dahlberg LL, et al. Prevalence of Adverse Childhood Experiences Among U.S. Adults — Behavioral Risk Factor Surveillance System, 2011–2020. MMWR Morb Mortal Wkly Rep 2023;72:707–715. DOI: .
  • Bellis, MA, et al. Life Course Health Consequences and Associated Annual Costs of Adverse Childhood Experiences Across Europe and North America: A Systematic Review and Meta-Analysis. Lancet Public Health 2019.
  • Adverse Childhood Experiences During the COVID-19 Pandemic and Associations with Poor Mental Health and Suicidal Behaviors Among High School Students — Adolescent Behaviors and Experiences Survey, United States, January–June 2021 | MMWR
  • Hillis SD, Anda RF, Dube SR, Felitti VJ, Marchbanks PA, Marks JS. The association between adverse childhood experiences and adolescent pregnancy, long-term psychosocial consequences, and fetal death. Pediatrics. 2004 Feb;113(2):320-7.
  • Miller ES, Fleming O, Ekpe EE, Grobman WA, Heard-Garris N. Association Between Adverse Childhood Experiences and Adverse Pregnancy Outcomes. Obstetrics & Gynecology . 2021;138(5):770-776. .
  • Sulaiman S, Premji SS, Tavangar F, et al. Total Adverse Childhood Experiences and Preterm Birth: A Systematic Review. Matern Child Health J . 2021;25(10):1581-1594. .
  • Ciciolla L, Shreffler KM, Tiemeyer S. Maternal Childhood Adversity as a Risk for Perinatal Complications and NICU Hospitalization. Journal of Pediatric Psychology . 2021;46(7):801-813. .
  • Mersky JP, Lee CP. Adverse childhood experiences and poor birth outcomes in a diverse, low-income sample. BMC pregnancy and childbirth. 2019;19(1). .
  • Reid JA, Baglivio MT, Piquero AR, Greenwald MA, Epps N. No youth left behind to human trafficking: Exploring profiles of risk. American journal of orthopsychiatry. 2019;89(6):704.
  • Diamond-Welch B, Kosloski AE. Adverse childhood experiences and propensity to participate in the commercialized sex market. Child Abuse & Neglect. 2020 Jun 1;104:104468.
  • Shonkoff, J. P., Garner, A. S., Committee on Psychosocial Aspects of Child and Family Health, Committee on Early Childhood, Adoption, and Dependent Care, & Section on Developmental and Behavioral Pediatrics (2012). The lifelong effects of early childhood adversity and toxic stress. Pediatrics, 129(1), e232–e246.
  • Narayan AJ, Kalstabakken AW, Labella MH, Nerenberg LS, Monn AR, Masten AS. Intergenerational continuity of adverse childhood experiences in homeless families: unpacking exposure to maltreatment versus family dysfunction. Am J Orthopsych. 2017;87(1):3. .
  • Schofield TJ, Donnellan MB, Merrick MT, Ports KA, Klevens J, Leeb R. Intergenerational continuity in adverse childhood experiences and rural community environments. Am J Public Health. 2018;108(9):1148-1152. .
  • Schofield TJ, Lee RD, Merrick MT. Safe, stable, nurturing relationships as a moderator of intergenerational continuity of child maltreatment: a meta-analysis. J Adolesc Health. 2013;53(4 Suppl):S32-38. .

Adverse Childhood Experiences (ACEs)

ACEs can have a tremendous impact on lifelong health and opportunity. CDC works to understand ACEs and prevent them.

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