essay questions about marketing management

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117 Marketing Management Essay Topic Ideas & Examples

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Marketing management is a crucial component of any business organization, as it involves planning, implementing, and controlling various marketing activities to achieve the company's objectives. As a marketing management student, you may be required to write essays on various marketing topics to demonstrate your understanding of the subject.

To help you get started with your marketing management essays, we have compiled a list of 117 essay topic ideas and examples that you can use for inspiration:

• The role of marketing in achieving organizational goals
• The impact of digital marketing on consumer behavior
• The importance of market segmentation in marketing strategy
• The role of social media in marketing communication
• The concept of branding and its significance in marketing management
• The influence of celebrity endorsements on consumer purchasing decisions
• The effectiveness of influencer marketing in reaching target audiences
• The role of customer relationship management (CRM) in marketing strategy
• The impact of globalization on marketing management practices
• The importance of market research in developing marketing strategies
• The significance of pricing strategies in marketing management
• The role of advertising in creating brand awareness
• The impact of e-commerce on traditional marketing channels
• The importance of ethical marketing practices in today's business environment
• The role of product development in marketing strategy
• The effectiveness of guerrilla marketing tactics in reaching consumers
• The impact of cultural differences on international marketing campaigns
• The role of data analytics in marketing decision-making
• The importance of customer loyalty programs in retaining customers
• The effectiveness of content marketing in attracting and engaging audiences
• The significance of storytelling in marketing communication
• The impact of environmental sustainability on marketing strategies
• The role of customer feedback in improving marketing campaigns
• The importance of personalization in marketing communication
• The effectiveness of mobile marketing in reaching on-the-go consumers
• The impact of influencer marketing on brand perception
• The role of emotional branding in creating brand loyalty
• The importance of social responsibility in marketing campaigns
• The significance of customer retention strategies in driving long-term growth
• The effectiveness of experiential marketing in creating memorable brand experiences
• The impact of online reviews on consumer purchasing decisions
• The role of customer service in building brand reputation
• The importance of market positioning in competitive marketing environments
• The significance of strategic partnerships in expanding market reach
• The effectiveness of cause marketing in building brand authenticity
• The impact of visual branding on consumer perception
• The role of influencer partnerships in reaching niche audiences
• The importance of market segmentation in personalizing marketing campaigns
• The significance of customer lifetime value in marketing strategy
• The effectiveness of omnichannel marketing in reaching consumers across multiple touchpoints
• The impact of artificial intelligence on marketing automation
• The role of chatbots in enhancing customer service experiences
• The importance of voice search optimization in digital marketing
• The significance of user-generated content in building brand credibility
• The effectiveness of gamification in engaging audiences
• The impact of virtual reality on immersive brand experiences
• The role of augmented reality in enhancing product presentations
• The importance of influencer authenticity in building trust with audiences
• The significance of social proof in validating brand credibility
• The effectiveness of referral marketing in driving customer acquisition
• The impact of search engine optimization on website visibility
• The role of pay-per-click advertising in driving website traffic
• The importance of email marketing in nurturing leads
• The significance of content marketing in establishing thought leadership
• The effectiveness of social media advertising in reaching target audiences
• The impact of video marketing on audience engagement
• The role of customer reviews in influencing purchasing decisions
• The importance of influencer partnerships in reaching new markets
• The significance of affiliate marketing in driving online sales
• The effectiveness of retargeting campaigns in converting leads
• The impact of mobile marketing on consumer behavior
• The role of location-based marketing in reaching local audiences
• The importance of personalized recommendations in driving sales
• The significance of mobile app marketing in engaging users
• The effectiveness of chatbot marketing in automating customer interactions
• The impact of social media influencers on brand perception
• The role of user-generated content in building brand loyalty
• The importance of influencer partnerships in reaching niche audiences
• The significance of customer testimonials in building brand credibility
• The effectiveness of social proof in validating brand authenticity
• The impact of influencer authenticity in driving engagement
• The role of influencer partnerships in enhancing brand awareness
• The importance of influencer marketing in reaching younger demographics
• The significance of influencer partnerships in driving online sales
• The effectiveness of influencer collaborations in creating viral campaigns
• The impact of influencer partnerships on brand visibility
• The role of influencer marketing in creating authentic brand experiences
• The importance of influencer endorsements in building brand trust
• The significance of influencer partnerships in driving social media engagement
• The effectiveness of influencer marketing in boosting brand awareness
• The impact of influencer partnerships on audience reach
• The role of influencer collaborations in generating user-generated content
• The importance of influencer endorsements in building brand credibility
• The significance of influencer marketing in driving website traffic
• The effectiveness of influencer partnerships in converting leads
• The impact of influencer endorsements on consumer purchasing decisions
• The role of influencer marketing in creating brand loyalty
• The importance of influencer partnerships in building brand authority
• The significance of influencer collaborations in creating buzz around new products
• The effectiveness of influencer marketing in generating social media buzz
• The impact of influencer endorsements on brand sentiment
• The role of influencer partnerships in enhancing brand perception
• The importance of influencer marketing in creating emotional connections with consumers
• The significance of influencer collaborations in driving brand advocacy
• The effectiveness of influencer marketing in increasing brand visibility
• The impact of influencer partnerships on brand storytelling
• The role of influencer endorsements in building brand authenticity
• The importance of influencer marketing in shaping consumer perceptions
• The significance of influencer collaborations in fostering brand loyalty
• The effectiveness of influencer partnerships in driving word-of-mouth marketing
• The impact of influencer marketing on brand recall
• The role of influencer endorsements in building brand equity
• The importance of influencer partnerships in engaging new audiences
• The significance of influencer collaborations in building brand trust
• The effectiveness of influencer marketing in driving customer loyalty
• The impact of influencer endorsements on brand reputation
• The role of influencer partnerships in enhancing customer experiences
• The importance of influencer marketing in creating memorable brand moments
• The effectiveness of influencer endorsements in generating brand buzz
• The role of influencer marketing in shaping consumer perceptions
• The importance of influencer endorsements in building brand authenticity
• The significance of influencer partnerships in driving brand engagement
• The effectiveness of influencer marketing in increasing brand awareness
• The impact of influencer collaborations on brand sentiment
• The role of influencer partnerships in enhancing brand credibility

In conclusion, marketing management essays provide an opportunity for students to explore various marketing topics and demonstrate their understanding of key concepts and theories. By selecting a relevant and engaging essay topic from the list above, you can create a compelling and well-researched essay that showcases your expertise in marketing management. Good luck with your essay writing!

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119 Marketing Management Essay Topic Ideas & Examples

🏆 best marketing management topic ideas & essay examples, 👍 good essay topics on marketing management, ⭐ simple & easy marketing management essay titles, ❓ marketing management essay questions.

• Game on Decision-Making Skills in Marketing and Management During the first quarter, I had to make several strategic decisions, including the selection of the company name, target segments, and the location of the first store.
• Marketing Management and Market Orientation of Coca Cola Company More precisely, market orientation highlights the ability of the firm to anticipate and respond to fluctuations in the market. A modified version of the questionnaire by Narver and Slater was administered on four executives in […] We will write a custom essay specifically for you by our professional experts 808 writers online Learn More
• Destination Marketing and Destination Management in Tourism The purpose of this task is to discuss reasons why misunderstanding of the concepts of destination marketing and destination management leads to poor sustainable tourism planning and management of tourism impacts.
• Strategic Marketing Management of Tim Hortons The company has managed to improve the quality of its brand through marketing. For instance, it has managed to increase the quality of its brand across the world, the fact that has sigjnificantly contributed to […]
• TNT Company’s Marketing Management and Strategy Through the company’s mission that shows the purpose of the company, principle aims the company wants to meet are well outlined to clearly show the activities of the company, and the future position where the […]
• Marketing Management Concept Overview It is illustrious that customers who belong to a particular company form its market, and it is the responsibility of these companies to decode their customer’s demand force. It is the role of insight in […]
• Careem Company’s Marketing Management The leaders of the company ensure that only the best professionals in the field are employed in Careem to provide the services of the highest quality to the clients.
• Nike Inc.’s Marketing Strategy and Management In athletic sportswear, Nike competes with brands such as Adidas which has a respectable market share and similar market capitalization, a close second to Nike in the world of professional sports attire and retail sales.
• Strategic Marketing Management of Coca-Cola It is a subsidiary of the Coca cola Company that manufactures and distributes Coca cola products such as Sprite and Fanta not only in the UK but in many parts of the world.
• Starbucks – Marketing Management Perspective Consumers, competitors, and suppliers all are part of the system and have to be included in a marketing function and operation.
• Marketing as the Most Important Function of Management There are different categories of events that can be used by different companies or organizations, for instance, cake and flower producing companies or organizations may use personal events such as weddings, anniversaries and birthdays in […]
• Nike Company’s Management Decisions and Marketing Research The management decision facing Nike is whether the company should continue promoting its sportswear using product-based advertisements that it used to undertake or whether it should stick to the new mode of advertisement that is […]
• Airline Marketing, Communication and Management An analysis of the marketing communication mix is necessary when forming an optimum promotional package to reach out to all the customers targeted by the airline. The percentage of sales method is applied to determine […]
• Marketing Management: Concepts of Customer Value Customer value can also be described as the perceived preference of a customer and his or her assessment of the attributes of different products, performance of the concerned attributes, and the consequences that could arise […]
• Budgeting and SWOT Analysis in Management and Marketing Knowledge about threats in the market is also important because the intelligence analyst will need to know how to deal with threats based on the current available resources and capabilities of the firm. The senior […]
• ASDA Group Limited: Marketing Management The firm ranks as the second largest retailer in the UK and it intends to position itself as the best-value retailer in the UK by exceeding the customers’ needs and expectations.
• Coca Cola Company – Marketing Management Harriso is of the view that the organisation can exploit the strategy to monitor the market and gain a competitive edge in one particular section of the market.
• Destination Management and Destination Marketing Destination marketing refers to the proactive and strategic approach to the financial and cultural progress of a location. These factors keep on changing and as the behaviour of the tourist changes there is a need […]
• Marketing Strategy and Management at the Sainsbury’s The firm however, has been able to regain its strength, and the recent reports have indicated that it is currently the second largest retailer in the United Kingdom.
• The M&M’s Company’s Marketing and Management Strategies For instance, their introduction of the opportunities they give to customers to choose the color that they want their products to possess is a very strategic policy.
• Unilever Company Marketing Management Project The purchase of Helene Curtis and America’s Best Foods in the 2000s gave Unilever a strong presence in the U.S. The company has over 30 brands in the UAE market.
• Biblical Principles and Marketing Management Therefore, one can say that the ideas expressed in the Bible can help people working as marketing managers. Apart from that, the work of marketing managers is impossible without the ability to overcome failures and […]
• Fast-Moving Consumer Goods’ Marketing Management Upon convincing consumers of the greater role of the manufacturer and his product, retailers have to go the extra mile of convincing the buyer about the quality and other benefits of buying from this particular […]
• McCain Foods Company Marketing Management The company is among the leading chip producers in the world with a market share of about 33% and presence in several continents.
• Pet Food Express: Marketing Management The uniqueness of Pet Food Express comes from the fact that it initially started as a pet shelter and training project, with food supplies being a side-business. All animals are fed food the company produces, […]
• Revolutionizing Marketing and Supplier Management Through Big Data Analytics This is because businesses can use the attributes of products that are valued most by the consumers and work with suppliers to enhance those, such as the color, packaging, and others.
• Marketing Management Orientations and Differences The marketing orientation forgoes that principle, being aimed at learning the needs of the trade market and customers and delivering based on them. The marketing orientation does not go that far, focusing purely on the […]
• Industrial Marketing Management: The Possible Solution Thus, one can conclude that a competent approach in the public and social spheres is the key to solving the problem.
• Store Brand: Marketing Management A store brand, which is usually called a generic product is the goods that are acquired or manufactured by the firm to sell exclusively for the customers.
• Marketing Management: Marketing, Branding and Metrics of Chocolate Milky On the whole, variation in the marketing and sales processes calls for special attention to be accorded to the different strategies chosen for use in the sales and marketing, especially monitoring their scope of performance […]
• Industrial Risk Management. Industrial Marketing Global marketing calls for elaborate industrial marketing research to sanctify the need of goods and services to a given society. The third disadvantage of global marketing to industrial marketing is the logistical costs incurred in […]
• Marketing Management by Kotler, Levy, Hirshman, Vargo, Lusch At the same time, Vargo and Lusch support the approach formulated by Kotler and Levy and argue that the purely product-oriented vision of marketing is outdated and obsolete.
• A Perspective on the Evolution Marketing Management Some people keep to the point that indecent representation of women in magazine advertisements is a mere display of their attractiveness and sexuality whereas others state that it is offending, humiliating and demeaning to women, […]
• Accurate Management by Marketing Metrics To become a good entrepreneur one needs to have a good framework in the area of marketing and customer service. The leader of a team must be a person who can effectively communicate with members […]
• Tesco: Marketing Management in the Company In this paper, we are going to examine the policies of Tesco in respect of its new supermarkets and to predict the rate of success that can be reached by Fresh & Easy supermarkets, if […]
• Management & Marketing Consultancy in Asia-Pacific Proper management and marketing is the key to the path of success for every organization. In the year 2006, Asia pacific market generated CAGR of 3.
• Chief Marketing Officers in Top Management Teams To check whether the performance of a company changed because of the absence or presence of a CMO, the authors used standard performance parameters such as sales growth, return on assets and return on sales […]
• Tomoko Car Manufacturer’s Marketing Management The case is associated with the Marketing Manager of the company, Mr. The present battery technology is not sufficient for the company to launch the Econocar by 2010.
• It’s Popcorn Time Company’s Marketing Management The marketing manager will have to conduct market surveys and identify competition in these areas to successfully establish business in new locations.
• Smartphones in Europe & Asia: Marketing Management Therefore, to market the organization producing smartphones for Europe and Asia, one will need to build the competitive advantage that will allow target audiences to pay closer attention to the brand in question. The key […]
• PG&E Marketing Management Issues The mistakes of PG&E impacting the outcomes of their marketing efforts can be corrected with the help of thorough planning based on studying customers’ attitudes to energy-saving and the development of advertising materials for specific […]
• Understanding of Marketing and Supply Chain Management It is the primary tool a company has that can affect the perception of the company and its products by consumers, and so it significantly contributes to the popularity of a product or service, especially […]
• Public Health Management and Social Marketing The Health Department has in the past 15 years not been responsive in fulfilling the above responsibilities as demonstrated by the increased prevalence of obesity and related diseases, lack of physical exercise programs in schools […]
• Advertising, Marketing and Brand Management In line with the product, advertisement is aimed at ensuring that the target audience is well informed of what the product or service is, what it can do, how efficient as well as what it […]
• The UK vs. UAE: Marketing Management Some of the factors that I have taken into account in the process of analyzing my career prospects in the two countries include cultural diversity, the working environment, the likelihood of achieving my career development […]
• Service Management and Marketing in Different Counties I got interested to know what actually the cause of all the mayhem was; I found out that the problem was brought by the attendants’ poor services.
• Marketing and Brand Management Training Journal To comprehend the essence of the IMC process, it is necessary to understand how the process of communication works. To learn the material on the necessary level, it is obligatory to investigate brand names and […]
• Sony Company’s Marketing Management The main objective is to develop an understanding of the failure in sales of the PS3 console, and to provide viable recommendations to ensure the situation does not recur in the future.
• Topcars E-Commerce Company’s Marketing Management Within the first 3 years of operation, we expect to raise the sale of accessories and car design to generate most of our revenue stream.
• Kellogg’s Brand Management and Marketing When we speak of a brand’s personality, we are describing the way a brand expresses and represents itself. Brand personality entails past impressions of a product in the mind of a consumer1.
• Marketing Analysis and Company Management The belief was that the concept was complicated and could not necessarily be applicable in analyzing the market of the company.
• Media Asset Management System for Product Marketing The main functions of the media asset management system can be effectively used at the stage of preparing the launch of a product in the market.
• Abu Dhabi Commercial Bank Marketing Management The main goal of this paper is to evaluate the implications for marketing management in the next decade to address the five most significant changes that are likely to occur in the general marketing environment.
• Motomachi Restaurant: Marketing Strategy and Management The success of international market penetration is determined by a multitude of factors that need to be acknowledged in the development of an entry strategy.
• Business Research: Management, HR and Marketing The main research question therefore in this article will be; what is the definition of marketing? The theory and empirical research that is presented in the article seeks to suggest that a new school of […]
• Millennials Marketing in Arts Management It is essential to understand the needs and values of Millennials. Among the latter there is the need to trust a brand and the pursuit of experiences.
• Burberry Company’s Marketing and Management Analysis The report places special emphasis on how Burberry successfully adjusted its market segmentation strategy to leverage the brand in the midst of the global recession of 2008 and 2009.
• Amada Senior Care Company’s Management and Marketing This approach has successfully levelled the playing ground for all non-medical care entities, such as Amada Senior Care, allowing them to improve their performance in the marketplace while bringing to an end a number of […]
• Nike Company Management and Marketing Applied research is heavily used here since it is a short term activity and it is less expensive and not characterized by heavy risks to the organization The management of this organization is in the […]
• Miami Hospitality Industry: Marketing and Management The hospitality industry in this country has been expanding due to the increasing number of tourists coming to the region. The second factor is the strategy that the firm will use in this highly competitive […]
• Analysis of International Marketing Management The criteria of self-reference and its importance to the emergent firm in the international markets In the twenty first century, international marketing remains one of the most important factors for corporations engaging in the international […]
• Elements of Project Management: Workplace Health and Safety, PPE, B2B Marketing However, I was not able to balance the ability to oversee and proactively supervise the project since the risk mitigation was in the hand of the project supervisor.
• Business Function Integration: Linking Marketing and Human Resource Management to Enhance Performance In focusing on the two business functions, employers seek to develop a positive image of the firm in the midst of the employees in order to enhance their performance at their places of work.
• Classic Airlines Marketing and Management Challenges Although Classic Airlines is one of the market leaders in the provision of airline services to more than 240 destinations, there are myriads of marketing and management challenges that the company is still grappling with […]
• Marketing Management in Hong Kong The living standards of the people of Hong Kong will determine the success of the market. The country currency is one of the strongest in the world where it remains stable against the dollar; it […]
• Marketing Management: Building Brand Equity The approach taken to make the products available to the customers is another important factor that would determine the strength of the products in the market.
• Marketing Management and Strategies The aim of marketing management is to collect information relating to the tastes and preferences of consumers and creating goods that satisfy their needs.
• Marketing Management: Rivanna Natural Design On reception of orders, the company arranges for the shipment of the same to the particular location of the ordering customer.
• Marketing Management: Rivanna Natural Design Inc. The company’s mission statement determines the fact that despite Rivanna products’ goal of expressing gratitude, celebrating excellence, and rewarding performance, the core objective is to ensure that neither the planet nor the consumers of the […]
• Marketing Management Portakabin Limited The first part of the report is the introduction which gives a brief explanation of marketing management and the relevance of marketing management in the organization.
• Marketing Management of Freshbins In order to provide marketing advices to the marketer of the product, this paper will focus on introducing the background information of the invention, conducting an environmental analysis consisting of the PESTEL analysis and the […]
• Microsoft Corporation Marketing Management There is faster and instant means of information sharing through the use of desktop applications as well as line of business which eliminates the essence of spending a lot of time in locating and communicating […]
• Hospitality Strategic Management and Marketing The school puts an underscore on the importance of an entity with regard to the context in which the entity operates.asserts that the environment is essential as it is referred to while testing the viability […]
• Social Marketing: Customer Relationship Management Stages of a customer life cycle relationship Customer relationship begins with identification followed by initialisation and marketing where the company presents opportunities to the customer. Utilisation is where the customer reviews the product and the […]
• The Future Trends for Marketing Management In order to deal with the challenge, marketing managers are increasingly focusing on marketing management as one of the business functions which can contribute towards the survival of the firm as a going concern entity.
• The Development of an Effective Marketing Plan and Its Management The discussion in this paper explores the issue of marketing management in relation to situation analysis and its essence in the development of a marketing plan.
• Contemporary Issues in Marketing and Management In the evaluation of the impacts of social media and viral marketing on the movie industry, the paper defines social media and viral marketing in the context of application of the terms in marketing before […]
• Marketing Management and Strategy of L’Oreal The application of FP1 in the firms’ micro-cosmos assists in shifting the customers’ focus on the structure of the integrated activities and the derived quality.
• Event Management: Using Events as a Marketing Tool Once the intricacies of the products have been identified and well listed, the managers then identify the people who are likely to purchase the company’s products. The event marketing strategy has the effect of selling […]
• Strategic Plan to Improve Marketing Management of Beauty Products in Unilever Company The plan focuses on the marketing management of beauty products of the company. The Unilever Company is one of the most treasured companies in the world with its assets and intermediaries located in various parts […]
• Cable TV Provider Marketing Management The database is then categorized based on the services and products required in the market. The value of cable TV services will be adjusted based customers and locations differences as well as product differences.
• The Various Aspects of Marketing Management The paper will end by explaining the marketing plan that will be used to launch and market the product in the targeted markets.
• Global Scale Strategic Management and Marketing It needs to restructure its services and operations in such a way that it retains its market share in the market, at the same time maintain the existing customer base, and solicit for new customers […]
• Marketing Management: Segmentation and Communication In relation to McDonald and Dunbar writing, marketers engage in the market segmentation in the aim of understanding the importance of finding a sufficient customer-base to cater for the needs.
• Marketing Blog: Brand Management For instance, the touch points of the brand recognized by customers and the brand experience of the targeted market should be consistent with advertisements.
• Kiai Marketing Group: Laptop Skin Marketing Management It will also enable the realization of a profit of $5,000 in the first year as envisioned by the founder, Roger Mills and to defray for printing costs for the skins, brochures, posters and business […]
• BlackBerry Marketing Management Analysis It is important for BlackBerry to understand major impacts for the purposes of developing marketing mix strategies capable of appealing to the preferences of intended target market. In such a case, consumers prefer multipurpose phone […]
• eBooks eXpress Management and Marketing Overview The online book store will ensure that the Colorado market caters for the lesson plans of the schools and colleges in a bid to ensure that learning in the region is not only digitized, but […]
• Marketing Management for the Manor House Country Club Hotel It has to be noted that in the Singapore market, there is lack of differentiation i.e.all the hotels do the same things save for different prices and the different locations of these hotels.
• How Does Science Apply to Marketing Management?
• What Are the Main Issues and Trends That Affect Marketing Management Nowadays?
• Why Is Service Marketing Management a Key Mover in Economic Development?
• What Is the Nature of Marketing Management?
• How Does Marketing Management Help the Business to Become Successful?
• Why Is Marketing Management Important in the Economy?
• What Tools and Technology Are Used in Marketing Management?
• Is Marketing Management a Science or Art?
• What Are the Elements of Strategic Marketing Management?
• How Do Uncontrollable Variables Affect Marketing Management?
• What Are the Main Marketing Management Strategies?
• How Do Marketing Management Issues and Trends Influence Organizational Planning?
• What Are the Types of Marketing Management?
• Why Is Global Marketing Management Important?
• How Does Marketing Management Brings Impact to the Organization?
• Who Is Known as the Father of Marketing Management?
• What Is the Difference Between Marketing and Marketing Management?
• How Does Marketing Management Affect Customer Value?
• What Are the Benefits of Marketing Management for a Company?
• Why Does Sales Management Become an Integral Part of Marketing Management?
• How Does Information Technology Affect Marketing Management?
• What Are the Key Steps in Marketing Management?
• Is Marketing Management a Worthless Degree?
• What Are the Characteristics of Marketing Management?
• How Can Marketing Management Be Improved?
• What Is the Role and Scope of Marketing Management?
• What Is Marketing Management Philosophy by Philip Kotler?
• Are There Ethical Issues in Marketing Management?
• What Is the Difference Between a Digital Marketing Manager and a Marketing Manager?
• Is Marketing Management a Good Field for a Successful Career?
• Chicago (A-D)
• Chicago (N-B)

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119 Marketing Management Essay Topics

🏆 best essay topics on marketing management, ✍️ marketing management essay topics for college, 🎓 most interesting marketing management research titles, 💡 simple marketing management essay ideas, ❓ marketing management essay questions.

• Marriott Hotels’ Marketing Management
• Li Ning Marketing Management: Strengths, Weaknesses, and Opportunities
• My Career in Marketing Management
• Fabulous Cosmetics Company: Marketing Management
• Toyota Company’s Marketing Management
• Kotler and Keller’s “Marketing Management” Fields
• Marketing and Management Strategy of Panera Bread
• Contemporary Marketing: Marketing Management One of the most popular marketing models is tactical marketing. Tactical marketing is concerned with both the conceptual and operational levels.
• Sales Management and Marketing A market segment is a homogenous subset of the main market, which shares similar characteristics that make them demand/require similar goods.
• Amazon Strategic Marketing Management Amazon is a well-known online retail giant that provides products and services to customers and third-party sellers across the globe.
• Emirates Company: Marketing Management The aim of the current research is to explore the Emirates’ marketing strategy in the area of international flights, identify its strengths as a service company.
• Britam Insurance Company’s Sales and Marketing Management Software Britam Insurance Company has to adopt the new marketing and management software to remain at the top of the highly competitive insurance industry.
• Marketing Management Analysis of FedEx Company Analysis of FedEx company: FedEx history, corporate structure, corporate culture, critics of FedEx corporation, FedEx pricing decision and managing customers.
• Marketing and Revenue Management Relationship Marketing and revenue are two correlated essential aspects of the business. Both revenue management and marketing are geared toward increasing business revenue.
• International Marketing Management: Advertisement Strategies and Global Market Advertisers in the world or global market encounter limitations, which include media and products that are unique as well as the language, that are also unique in every market.
• An UAE Event Management Firm’s Marketing Plan This assessment report will discuss the marketing of an event management firm named “Your-Event” and designs its activities.
• The Soup Spoon Company’s Marketing Management The company presented in the case study is The Soup Spoon. Its ambitions are strong, and the founders of the company aim to become “the Starbucks of soup”.
• Analysis of Innovation and Marketing Management The following paper discusses that creativity and innovation are worth for businesses to come up with competitive products and services.
• Strategic Marketing Management in an Organization In the process of marketing planning, it is necessary to take into account the characteristics of the customers, the strengths and weaknesses of the company and competitors.
• Marketing Management Aspects and Questions This paper defines what is “brand equity” and direct marketing, discusses the Product Life Cycle Concept and other issues related to marketing.
• Product Portfolio Management for Marketing The paper discusses product portfolio management as a key concept of strategic management and proves its vitality using theoretical perspectives and practical foundations.
• Private Label Brands and Marketing Management The emergence of private label brands is a case in point. Their use as a marketing strategy has proliferated among retail organizations across the world.
• Marketing and Management Tools for Netflix Management is a leadership strategy that ensures the goals, targets, and objectives of the business are met in offering clients-centered goods and services.
• R&D Issues and Solutions: Industrial Marketing Management When an organization has marketing teams in three separate areas, each one has a different vision of what the products ought to be.
• Industrial Marketing Management Planning This marketing plan is for a new company that provides a unique service in the area of online marketing. The company plans to offer its services to small businesses.
• Global Marketing Management: Theoretical Concepts The paper introduces global marketing as the means of channeling resources in the world market then examines the theoretical concepts and extensions on global marketing management.
• Heavy Seas Beer: Marketing and Customer Management Heavy Seas Beer is a brewery established in the 1980s by Hugh Sis-son. This paper will examine the responses to the survey and analyze how and what the customers feel about HSB’s beer.
• Accounting, Marketing, and Management in the Organization This paper presents an overview of organizational systems and applications, marketing accounting, and management in particularity.
• Marketing Management for Small and Large Companies Any company which aims to succeed within the range of services it represents is obliged to abide by all the necessary rules of marketing management.
• Effective Marketing: Sports Marketing Management Marketing remains a central function in any organization that intends to remain successful in its sector and achieve every outlined goal.
• Marketing Management in the Largest World Companies Companies use different age groups to adapt to their product, making it easy to find loyal customers for life.
• Marketing Management in the UK Motor Industry In the UK motor industry, rapid innovation has seen the need for customer service increase owing to the numerous inquiries generated by the new models.
• Trends and Changes in Marketing Management The importance of a market segment to a business is determined by two variables namely, the attractiveness and the suitability of the segment.
• International Business Management and Marketing This paper considers essays on international business, trade, and investment, financial markets, international HRM, and other articles related to this question.
• Marketing and Banquet Management Strategies This paper presents an example of a management strategies interview, which shows that the management body has a big obligation in an organization and cannot thrive without it.
• Parus Hotel’s Marketing Analysis and Management The Parus Hotel is a mid-tier hotel located within the tourist town of Popovka, Ukraine. It is located near the Black sea with easy access to beaches.
• Marketing Management in Business Sphere The main components of the promotional mix include advertising, public relations, personal selling, and sales promotion.
• Dover City Tourism and Marketing Management This report determines a strategy for marketing management, including segmentation, targeting, and positioning concept, for Dover from the view of the Dover District Council.
• Change Management and Technologies in Marketing The essay explores how the change affected the sphere of marketing and what field leaders can do with changes. The main aspect of changes is the growth of technologies.
• Marketing Management for Integrated Marketing Communication
• Buying Behavior: Purchasing and Marketing Management
• Myopic Marketing Management: Evidence of the Phenomenon and Its Long-Term Performance Consequences in the SEO Context
• Marketing Management: Advertising Role in Building
• European Traditional Food Producers and Marketing Capabilities: An Application of Marketing Management Process
• Marketing Decision Making and Decision Support: Challenges and Perspectives for Successful Marketing Management Support Systems
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• How Does Knowledge of Micro- And Macro-Marketing Help in Marketing Management?
• What Is the Role of Marketing Management in Banking and Financial Services?

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These essay examples and topics on Marketing Management were carefully selected by the StudyCorgi editorial team. They meet our highest standards in terms of grammar, punctuation, style, and fact accuracy. Please ensure you properly reference the materials if you’re using them to write your assignment.

This essay topic collection was updated on January 8, 2024 .

100+ Marketing Essay Topics

Crafting an outstanding marketing essay is a journey that often begins with selecting a compelling topic. At WriteOnDeadline, we understand the importance of this initial step. That’s why we’ve dedicated this post to sharing inspiring marketing essay topics that will not only ignite your passion but also appeal to your professors.

Table of Contents

What is a Marketing Essay?

A marketing essay is a unique academic document that delves into various facets of marketing analysis, strategies, concepts, and applications. It requires students to explore, critically analyze, and present arguments on marketing theories, market strategies, consumer behavior, product promotion, or other related themes. These essays not only test your knowledge of marketing principles but also your ability to research, analyze trends, and convey complex ideas succinctly.

Choosing the Right Marketing Essay Topic: A Mini Guide

Selecting a topic for your marketing essay should be a strategic process. Here’s a quick guide on how to do it:

Start by understanding the requirements for your assignment, as these will narrow down your scope. Then, brainstorm areas of interest within marketing, considering current trends, controversial issues, or gaps in research that intrigue you. Always opt for a topic that resonates with your passions but also challenges you—this balance will make your writing process enjoyable and academically rewarding. Validate your chosen topic by researching initial literature, ensuring there’s enough information available. Finally, seek feedback from peers or instructors before finalizing your topic, ensuring it’s compelling and feasible.

Exciting Marketing Essay Topics to Consider

Choosing a topic can be daunting, so we’ve compiled a diverse list of 30 engaging areas you could explore in your marketing essay.

Understanding Consumer Behavior

• The psychological triggers behind impulsive buying
• How cultural differences influence purchasing decisions
• The impact of social media on consumer behavior

Digital Marketing Strategies

• The effectiveness of influencer marketing
• SEO tactics that dominate current digital marketing
• Evaluating the success of email marketing

Branding and Brand Management

• The journey of building a resilient brand image
• Celebrity endorsements and their impact on brand perception
• Crisis management: Reviving a tarnished brand

Ethical Considerations in Marketing

• Exploring the effects of deceptive advertising
• Ethical marketing: Is honesty more profitable?
• The societal impact of marketing unhealthy food to children

Innovation in Marketing

• How virtual reality is reshaping marketing experiences
• The role of artificial intelligence in personalized marketing
• Sustainable marketing: Shifting towards eco-friendly practices

Global Marketing

• Overcoming cultural barriers in international marketing
• Strategies for Successful Global Brand Expansion
• Localizing products in foreign markets: Best practices

Content Marketing

• The power of storytelling in content marketing
• Strategies for Effective Content Marketing
• Measuring the impact of content marketing

Challenges in Marketing

• Combating digital ad fraud: Strategies and practices
• Navigating marketing strategies during political unrest
• The future of marketing in post-pandemic retail

Foundations of Marketing

• Evolution and transformation of marketing through the ages
• The core principles of marketing and why they matter
• A comparative analysis of the marketing mix: 4Ps vs. 7Ps

Consumer Behavior Insights

• Analyzing the role of emotions in buying decisions
• Generational marketing: How baby boomers and millennials differ in their purchase behaviors
• The increasing role of social proof in the digital age

Trends in Digital Marketing

• The rise and implications of voice search marketing
• Augmented reality: The next big thing in online marketing?
• Chatbots and their effectiveness in customer engagement

Branding Dynamics

• The science behind memorable logos and brand colors
• Merging brands: Challenges and rewards of brand consolidation after M&As
• The anatomy of a successful brand launch

Social Media Marketing

• TikTok and its revolutionary impact on digital marketing strategies
• The ongoing battle for organic reach on Facebook
• Strategies to optimize user engagement on Instagram

Ethics and Morality in Marketing

• The thin line between persuasion and manipulation in advertising
• Greenwashing: Deceptive eco-friendly marketing and its consequences
• Marketing to vulnerable populations: Ethical implications and safeguards

Marketing in the Age of Technology

• Internet of Things (IoT) and its implications for marketers
• Predictive analytics: Harnessing big data for targeted marketing campaigns
• Blockchain technology and its potential uses in marketing

Relationship Marketing

• Building brand loyalty in the era of instant gratification
• Customer relationship management (CRM) tools and their efficacy in retaining consumers
• The art and science of customer journey mapping

Integrated Marketing Communications

• The role of public relations in holistic marketing strategies
• Offline and online marketing synergy: Best practices
• Crafting compelling brand narratives through transmedia storytelling

Niche and Guerrilla Marketing

• The rise of pet influencers: Analyzing niche marketing strategies
• Effective guerrilla marketing campaigns of the last decade: A case study approach
• The balance between risk and reward in ambush marketing

Future of Marketing

• Preparing for the metaverse: Next-generation digital marketing strategies
• The role of biometrics in personalized marketing campaigns
• Adapting to the post-cookie era: New strategies for online ad targeting

Retail and E-commerce Marketing

• The resurgence of pop-up shops in the e-commerce era
• Omnichannel marketing: Bridging the gap between offline and online retail
• Consumer psychology behind free shipping and its impact on online sales

B2B Marketing

• The unique challenges and rewards of B2B influencer marketing
• Crafting compelling case studies as a B2B marketing tool
• Account-based marketing (ABM): Tailored strategies for high-value clients

Marketing and Psychology

• The power of color in influencing consumer choices
• Understanding the anchoring effect in pricing strategies
• Decoding the paradox of choice: Does more variety deter buyers?

Emerging Markets

• Strategies for introducing a product in a newly developing market
• Navigating marketing challenges in BRICS countries
• The role of cultural sensitivity in marketing to emerging economies

Marketing in Healthcare

• Ethical considerations in direct-to-consumer pharmaceutical advertising
• Marketing strategies for telemedicine in a post-pandemic world
• The role of content marketing in healthcare: Educating and promoting

Non-Profit Marketing

• Challenges and strategies for marketing without a profit motive
• The power of storytelling in non-profit marketing campaigns
• Mobilizing social media influencers for charitable causes

Experiential Marketing

• Crafting unforgettable brand experiences for consumers
• Measuring the return on investment (ROI) of experiential marketing campaigns
• The shift from product marketing to experience marketing

Marketing Analytics

• The promise and pitfalls of marketing attribution models
• Utilizing machine learning for predictive marketing analytics
• Integrating qualitative insights into a data-driven marketing strategy

Sustainability in Marketing

• Strategies for marketing eco-friendly products to skeptical consumers
• The long-term benefits of sustainable supply chain marketing
• Authenticity in green marketing: Beyond the buzzwords

Order Essay

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Useful References

To ensure your marketing essay is grounded in credible information, consider these authoritative sources:

• American Marketing Association – Journals and insights from leading marketing experts.
• Google Scholar – Access a wide range of scholarly articles on various marketing topics.
• HBR (Harvard Business Review) – Explore articles from industry leaders and academics.
• The Journal of Consumer Research – Find in-depth studies on consumer behavior.
• AdAge – Stay updated on the latest trends and news in advertising and marketing.

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Top 32 Exam Questions and Answers on Marketing Management

List of exam questions and answers on Marketing Management! This will help you to learn about the frequently asked exam questions on marketing especially compiled for school and college, MBA and BBA students. This article will also help you to crack the interview of various competitive examinations.

Exam Question  # Q.1. What are the features of a good brand name?

Ans. Brand names should be chosen carefully since the name conveys a lot of information to a customer.

The following list contains considerations that should be made before making a choice of brand name:

(i) Evoke positive associations

ADVERTISEMENTS:

(ii) Be easy to pronounce and remember

(iii) Suggest product benefits

(iv) Be distinctive

(v) Use numerals when emphasizing technological features

(vi) Not infringe existing registered brand name.

Exam Question  # Q.2. Explain the importance of CRM.

Ans. The importance of CRM is mentioned in the following points:

i. Increasing Customer Satisfaction – It refers to fulfilling the desires of customers by providing customized products to maintain the loyalty of customers.

ii. Helping in Customer Selection and Retention – It refers to finding out profitable customers and making reward programs to retain the customers for a longer period of time.

iii. Providing Customer Service – It refers to exploring the scope of enhancing the service delivery system of the organization.

iv. Facilitating Sales Force Automation (SFA) – It refers to automating the sales functions and sales force management of the organization.

Exam Question  # Q.3. What are the benefits of franchising ?

Ans. For the franchiser, franchising is beneficial as discussed below:

(i) It allows the franchiser to expand the distribution system in the shortest possible time.

(ii) The franchiser is able to expand the business with little extra cost since the franchisee provides the capital for the outlet. The franchisee also pays a lump sum to the franchiser.

(iii) It enables the franchiser to increase his goodwill and reputation by expanding his network. The franchisees have a large financial stake in the business as they have invested huge amounts for the retail outlet and licence fee. This ensures the survival and success of the business and popularity of the franchiser’s name.

(iv) The franchiser gains wider acceptance of its brand name through the franchisees.

(v) The franchiser gets feedback about the product popularity and specific needs and preferences of the local customers from the franchisees.

The benefits of franchising to the franchisee are as follows:

(i) The franchisee can use the name and trade mark of the franchiser for attracting customers and increase his sales.

(ii) The franchisee can get advice and assistance of the franchiser in training his staff, store layout, publicity, etc.

(iii) The franchiser ensures a high degree of quality control. This helps the franchisee to satisfy his customers by offering quality products.

(iv) The franchiser makes huge investments in product innovation and research and development. The benefits of these investments are passed on to the franchisee in the form of improved products.

(v) The products are well advertised in various media and are known to the people. It is easier for the franchisee to promote the sale of such products.

(vi) There are greater chances of success of the franchisee because the brand of the franchiser is well known.

Exam Question # Q.4. Explain the functions of retailers.

Ans. Retail stores or retailers have strategic importance as a channel of distribution.

They perform the following functions:

1. Retailers purchase and assemble goods from a large number of wholesalers and manufacturers to meet the needs of the ultimate consumers.

2. Retailers keep a large number of products of different varieties in stock to sell them to the customers whenever they require. Thus, they create time utility.

3. Retailers perform transportation function by carrying the goods from the wholesalers and handing them over to the ultimate consumers. Sometimes, they also provide free home delivery of products to the customers. Retailers sell the goods on credit to the customers and they increase their short-term) purchasing power. In this process, they undertake the risk of bad debts.

4. Retailers educate the customers by informing them about the availability and diverseness of new products.

5. Retailers act as agents of customers. They communicate the needs or demands of their customers to the wholesalers and manufacturers. Thus, they help the customers in getting the want-satisfying products and help the manufacturers in purchasing the products which are desired by the customers.

Exam Question  # Q.5. What are the advantages of E-Commerce?

Ans. (i) It is easy to purchase products from home. It saves time and introduces consumers to a larger selection of merchandise.

(ii) Access new markets and extend service offerings to customers.

(iii) Business can be extended across the boundaries of one country.

(iv) Reduce the cost of marketing and promotion.

(v) Improve customer service.

(vi) Strengthen relationships with stake holders and suppliers.

(vii) Streamline business processes and administrative functions.

(viii) Customers can compare products and prices easily by browsing through mail catalogs and on-line shopping services, then order goods for themselves or others.

(ix) Business customers also benefit by learning about available products and services without tying up time meeting with salespeople.

(x) Direct marketing can also be timed to reach prospects at the right moment. The material sent by direct marketers receives higher leadership because it is sent to more interested prospects.

Exam Question # Q.6. Differentiate between price and non-price competition.

Ans. The marketing strategy of an organization is influenced by competition to a great extent. The pricing of a product is affected by the competitive situation present in the business environment.

Price Competition:

It exists when marketers compete on the basis of price. In price competition, the marketers develop different price strategies to beat the competition. They generally set a same or low price of a product than that of the competitors to gain the market share.

Generally, the prices are changed to cover the costs or increase the demand. For instance, Coca-Cola and Pepsi are close competitors, thus, they often engage in price wars. The major disadvantage of price competition is that the competitors have flexibility to change the prices of products.

Non-Price Competition:

It focuses on the factors other than the price of the product. In non-price competition, customers cannot be easily lured by lower prices as their preferences are focused on various factors, such as features, quality, service, and promotion.

Thus, the marketers focus on these factors to increase the sale of products. For instance, customers prefer buying expensive luxury products for gaining status in the society. The demand for these products does not shift even if their prices increase.

Thus, in case of non-price competition, the marketers try to promote the product by exhibiting its distinguishing features. However, a marketer who is competing on non-price basis cannot ignore the prices set by the competitors as price remains a significant marketing element.

Exam Question  # Q.7. Explain the meaning of green marketing.

Ans. Green marketing is the marketing of products that are presumed to be environmentally safe. It incorporates a broad range of activities, including product modification, changes to the production process, sustainable packaging as well as modifying advertising.

It simply consists of marketing goods and services based on factors or awareness. Organisations involved in green marketing make decisions relating to the entire process of the organisation’s products like methods of processing, packaging and distribution.

It simply means the process of selling products or services based on their environmental benefits. Such a good or service may be environmentally friendly in itself or produced in an environmentally friendly way.

Green marketing is the marketing of environmentally friendly products and services. It is becoming more popular as more people are now concerned with environmental issues and decide that they want to spend their money in a way that is friendly to the planet.

Green marketing is becoming popular because of the following reasons:

(i) Opportunities – Business firms perceive green marketing to be the opportunity that can be used to achieve their objectives, for example – Xerox introduced a quality recycled photocopier in order to satisfy the demand for less environmentally harmful products.

(ii) Social responsibility – Environmental issues are being integrated into the corporate culture.

(iii) Government pressure – Regulations are being made so as to control hazardous waste produced by industry, trying to make business firms more responsible towards environment.

(iv) Competitive advantage – Firms can create a brand image for being environmental friendly and have a competitive edge over others.

(v) Cost factor – Firms also use green marketing to reduce costs. For becoming environment friendly, they need to shift towards superior technology which is quicker and better.

(vi) Cost Saving – Firms save a lot of money by green marketing effort, for example, huge departmental stores and supermarkets have stopped giving polybags as a part of green marketing initiatives and thus saving a lot.

Green Marketing focuses on the following issues:

(i) Eliminate the concept of waste – Waste and pollution arises usually from inefficiency. Thus instead of dealing with waste, try avoiding wastage of products.

(ii) Reinvest the concept of product – Products should be either consumables, which should either be consumed by the consumer or recycled by him, or they should be durables which after utilization should be returned to the manufacturer for recycling.

(iii) Make price reflect the cost – Every product should have a cost inclusive of the cost of air, water and soil apart from the direct cost of production.

(iv) Making environmentalism profitable – Companies can create their USP by encashing their environment friendly attitude.

Exam Question  # Q.8. What is the difference between product differentiation and market segmentation?

Ans. Product differentiation and Marketing segmentation are two different approaches leading towards the satisfaction of a company’s objectives. Both the approaches are related to each other but the process of their application is different.

Product Differentiation:

Exam Question # Q.17. Discuss the concept of market positioning.

Ans. Once the market segment is identified by the company to be targeted, it needs to be positioned in the mind of the prospective customer. Positioning is creating an identity in the minds of the target market. Positioning as a concept, in marketing was popularised by advertising professionals Al Ries and Jack Trout through their bestseller book “Positioning – a battle for your mind”. This concept was first published in 1969 by Jack Trout in the paper ‘Positioning is a game people play in today’s me-too market place’ in Industrial Marketing.

Al Ries and Jack Trout said that ‘Positioning starts with a product. A piece of merchandise, a service, a company, an institution or even a person…………… But positioning is not what you do to a product. Positioning is what you do the mind of the prospect. That is, you position the product in the mind of the prospect.’

Positioning is all about how does the customer perceive your product? For example, when Tata launched their first car – Indica, their tagline was ‘More car, per car’ and Tata Motors tried to give more value to the consumers through lower price, more space, more features and more comfort. Following this tradition they launched Tata Indigo and then through a modifications, Tata Indigo CS, the cheapest sedan in the world.

Going further, they launched Tata Nano, the cheapest car in the world. Again they came up with Tata Indigo Manza with all the creature comforts in C segment at a price, which is too competitive to be true.

Now they have launched Bolt and Zest to compete with the cars in the hatchback segment like Swift, Grand i10, Sail, Brio to sedans like Swift Dzire, Mahindra Logan, Ford Fiesta, Fiat Linea and Honda Amaze, which costs between Rs. 4.6 Lacs to Rs. 8 Lacs. Similarly Maruti Suzuki says ‘Count on Us’. And millions of customers are counting on Maruti Suzuki by buying different cars from the Maruti stable.

The success of the positioning strategy lies in making one or two characteristics of the product or service stand out in the minds of the consumers. Positioning also takes the form of taglines or slogans that gets attached in the minds of the consumers. Amul’s ‘Utterly, Butterly Delicious’, Nokia’s ‘Connecting People’, Nike’s ‘Just do it’, LG’s ‘Life is good’, Aaj Tak’s ‘Sabse Tej’, ICICI Prudential’s ‘Jeetey Raho’ are few of the popular taglines that is engraved in the consumers mind.

Fevicol has been very successful in positioning the brand through its engaging television commercials (TVC); whereas the character zoozoo has become a rage in India through its Vodafone TVCs. Thus, Positioning helps in differentiating the products from the competition and also leads to top of the mind recall.

Exam Question # Q.18. Discuss the methods used for brand testing.

Ans. Most of the consumer products are sold due to the brand name associated with them. Branding is done to enhance the saleability of the product. Therefore, it is essential for a marketer to know before launching his product in the market whether it will succeed or not. For this purpose brand testing is done by the manufacturer.

Different methods of brand testing are:

(a) Memory Test:

Under this method, a group of selected persons are asked to remember certain names or symbols. After sometime, they are asked to tell those names. If most of them remember particular symbol or name, that brand is said to be good. With this study selection process of brand name or symbol can be made easily.

(b) Preference Test:

In this method, selected group of persons are given a list of symbols or names and are asked to rank or rearrange them in order of their preference. The name or symbol which is mostly preferred is selected as brand name or symbol.

(c) Learning Test:

A list of names or symbols is given to a selected group under this method. Then they are asked to pronounce the names or draw the symbols. The name which is pronounced easily and written correctly is selected as brand name.

(d) Association Test:

Under this method certain names are read out before a selected group of people. Then they are asked to write names which they easily remember. The name which scores first position and is written by majority of selected people is selected as brand name.

Exam Question # Q.19. Discuss the significance of pricing.

Ans. Pricing the products and services is an important task of marketers, pricing depends on various factors in external and internal environment of business. Marketing manager should have sufficient knowledge of market variables and skills to fix suitable price of products and services.

Adopting the right pricing strategy helps a company achieve its objectives. However, ineffective pricing causes significant damage to the company’s growth and image. Thus, pricing is very important to a marketer to sustain in the competitive market. Sales target set by company are based on price of product, pricing is the biggest challenge that a company face.

Today’s customer is well aware about prices of competitive products, therefore prices should be competitive. Other business factors like taxation, export import policy and technological changes can impact prices of products. The sales of a product have an impact on the pricing mechanism. However, sales of a product can increase because it has been priced too low and not because it has been priced right. Setting the right price can have an extensive impact on the profits of the firm.

Pricing is a very important aspect of the firm’s survival, firm’s expansion and diversification programmes depends on revenue earned and it is decided by sales. Firms must develop proper pricing strategies and convert them into effective competitive advantages. Firms future prospects depends on estimation of sales and profit as pricing strategies and corporate strategies are interrelated, wrong pricing policies can have negative impact on future planning of an organization.

Pricing policy is a strong tool to gain competitive advantage in the market. Setting the prices of products should be a coordinated among the various departments of an organization it is a joint task of production and marketing department. Therefore we can conclude pricing is an important decision related to the profitability and to fulfill objectives of an organization.

Exam Question # Q.20. Explain the effect of pricing policy on marketing mix.

Ans. Price is an important element in the marketing mix of firms and affects the other Components of marketing mix. Price helps to determine the sales volume and profit margins.

Price structure affects the competitive position. We can say that without pricing, there can be no marketing. Pricing policies have a direct impact on other elements of promotion mix., For example – if a firm decides to add new improved products to its existing line, arrange for wider distribution channels and undertake massive promotions, then this will all increase the price of the products.

There are many methods by which marketers price their products and services.

The two widespread methods are:

1. Cost-based pricing, and

2. Value-based pricing.

1. Cost-Based Pricing:

It uses production or manufacturing costs as its base for pricing. Companies are following this approach by using their costs to fix a price ceiling and price floor. The floor is the minimum and the ceiling is the maximum price for a particular product or service. Ideally, the companies price their products anywhere in between the floor and the ceiling. This is popularly applied in companies that produce food products, textiles and building materials.

2. Value-Based Pricing:

It uses the value of its product or service as the base for pricing. For this, the company finds out how much money or value will be generated by its product or service for the customer. This value could derive from factors such as happiness, increased efficiency or stability. This is popularly applied in companies that produce chemicals, medications, art work and computer software.

Exam Question # Q.21. What are the advantages of studying consumer behaviour?

Ans. i. Protect from Product Failures:

Chances of product failure can be reduced by proper study of consumer behaviour it is more important for multinational and global companies where socio-culture environment differ from one country to other.

ii. Helpful in Making Marketing Strategies:

Marketing strategy of a company depends on buying pattern and demand potential in market, therefore analysis of consumer behaviour is a prerequisite of and effective marketing strategy.

iii. Segmentation of the Market:

By studying the consumer behaviour, the marketer comes to know about the factors which motivate a consumer to purchase a product or service. Needs and requirement of each segment is different this can be identified by the study of consumer behaviour. For example social need of upper class in society is different from lower class.

iv. Helpful in Advertisement Planning:

Advertisements are planned according to target audience, the copy and message of any advertisement depends on characteristics of target segment and consumer behaviour belongs to that segment. Advertisements are helpful in motivation and in flow of information from producers to customers.

v. Development of New Products:

Business firms can develop their products according to changing behaviour of customers; by the help of post purchase behaviour of customers they can modify their products and services for high consumer satisfaction and retention.

vi. Helps in Sales-Promotion:

After studying the behaviour of consumer, the marketer becomes able to know the factors which influence the buying behaviour of the consumer. Accordingly he will be able to shape the company’s sales promotion campaign.

Exam Question # Q.22. Explain the meaning of differentiated pricing. What are its types? 

Ans. Differentiated pricing simply means different prices for the same product in different situations. It is the strategy of selling the same product to different customers at a different price. Differentiated pricing enables companies to profit from their customers’ unique valuations by offering different prices for the same product.

Such a pricing strategy is also called discriminatory pricing or multiple pricing. The prices under this method are based on the type of customer, quantity ordered, payment terms, delivery time etc. Under this strategy certain customers pay less for the same product than what others pay.

Differentiated pricing can be of the following types:

(i) Customer segment pricing – Different customer groups pay different prices for the same product or service, for example – entry fee of various i monuments is low for students.

(ii) Product form pricing – A product can be sold in various forms and styles and designs and accordingly prices are changed, for example – a half sleeves- shirt can cost from Rs.99 to Rs.999 depending on its style, design and fabric.

(iii) Image pricing – Some companies price the same product at two different levels based on image differences, e.g., Levis normal jeans are priced higher vis-a-vis Denizen jeans, which is a cheaper version of the same.

(iv) Channel pricing – Prices vary depending on the place where we buy the product. If a mineral water bottle is purchased in a five star hotel it will cost more.

(v) Location pricing – The same product is priced differently at different locations even though the cost of offering it at each location is the same. For example, breads cost less in Delhi rather than other states.

(vi) Time pricing – Prices are varied by season, day or hour. For example, restaurants introduce happy hours for customers at lower rates.

(vii) Other discriminations – Prices may vary depending on demand and volume of purchase, for example, vegetable vendors often have separate prices for 250 grams and 2 Kgs of vegetables.

Exam Question # Q.23. Explain the meaning and stages of product life cycle.

Ans. Every product passes through a number of stages, namely, introduction, growth, maturity, decline and abandonment. These stages are collectively referred to as Product Life Cycle.

Product, like people, have a certain length of life, during which they pass through different stages. For some the life cycle may be as short as a month, while for others it may last for quite a sufficiently long period. The examples may be of a trendy dress or an electrical appliance.

From the time the product idea is born, during its development, and up to the time it is launched in the market, a product goes through the various phases of its development. Its life begins with its market introduction; next it goes through a period during which its market grows rapidly. Ultimately, it reaches maturity stage after which its market declines and finally the product dies.

The product life-cycle may move through the following five stages:

1. Introductory, pioneering or development stage.

2. Growth or the market acceptance stage.

3. Maturity stage.

4. Decline stage.

5. Abandonment stage.

It is worth noting that the duration of each stage is different among products. Some products take years to pass through the introductory stage, while others may be accepted in the market in a few weeks. Further, not all products pass through all stages, some fail in the initial stages, others may reach the maturity stage after a long time.

In virtually all cases decline and possible abandonment are inevitable because (i) the need for the product disappears; (ii) a better or less expensive product is developed to fill the same need; or (ii) a competitor does a superior marketing job.

Exam Question # Q.24. Explain the significance of pricing strategy .

Ans. Pricing decisions are very important for the marketing organisations because of the following reasons:

1. Pricing Decisions are Crucial in Nature:

Improper pricing analysis and strategic evaluation can lead to revenue loss for a marketing organisation. Prices set too low may mean the company is missing out on additional profits that could be earned, if the target market is willing to spend more to acquire the product.

Additionally, attempts to raise an initially low-priced product to a higher price may be met by customer resistance. Prices set too high may also have an impact on revenue as it hinders the customer interest to buy the product. Thus, setting the right price needs a lot of market knowledge and testing of different pricing options.

2. Price Triggers the First Impressions:

Often consumer perception of a product is formed as soon as they come to know of its price. It is more important to know if the customers are more likely to reject a product when they know about its price, i.e., customers are avoiding learning more about the product (full offering) if they find the price to be too high.

3. Important Part of Sales Promotion:

Many a time price adjustments are a part of sales promotion like lowering the price for a short-term to stimulate interest in the product. However, marketers must be careful against the temptation to adjust the price too frequently since it can make the customers conditioned to anticipate price reduction. For example – the months of February and August are off-season months for sales for most brands, thus, people tend to shift their purchase decisions to sale seasons.

Exam Question # Q.25. How is understanding of Product Life Cycle (PLC) useful to a marketer?

Ans. The complete understanding of the Product Life Cycle (PLC) is very useful to a market as it primarily helps in forecasting the success of a product.

Understanding of PLC is necessary because:

(i) It is a useful framework for describing the typical evolution of marketing strategies over the stages of PLC.

(ii) This allows a marketer to take sound decisions at different stages of the PLC.

(iii) It helps in taking preventive and corrective steps whenever required during the whole life of a product.

(iv) It facilitates the preparation of effective product plans.

(v) It allows carrying out expansion drives.

(vi) It helps in adoption of latest technological changes to improve the products.

(vii) It helps in timely abandoning of failing products.

Yes, PLC to a large extent is universal in its application but it also has certain exceptions. It is generally noted that all products do not pass through each and every stage. Some meet failure in the initial stages while others are able to reach the maturity stage only and a few go beyond the growth stage. Therefore, it depends upon nature of the product being offered.

Exam Question # Q.26. Discuss the meaning of Marketing Information System (MIS).

Ans. Marketing Information System can be described as an internal arrange­ment which helps the management in decision making. It is concerned with pro­viding information to the management about the current state of affairs in the market and the responses of the customer and competitors to company’s action.

It is a structure consisting of people and well-designed procedure to gather infor­mation from the internal and external sources, classify, analyse and interpret it, so that it can be used for managerial decision making in the area of marketing. Through marketing information system, firm tries to keep itself abreast with the changes around it and accordingly adapt itself to the changes.

Marketing infor­mation system has been defined by Prof. Alder Lee as:

“An interacting, continuing, future oriented structure of people, equipment and procedure designed to generate and process an information flow which can aid business executives in the management of their marketing programmes.”

Marketing Information System, is thus, an organised future oriented struc­ture consisting of people, equipment and procedure, which is used for generat­ing and processing information helpful in making critical decisions in the area of marketing.

Based on the above definition following are the features of Market­ing Information System:

1. It is a future oriented structure, aiming towards future policies and strategies of the firm.

2. It is on-going structure which keeps on working, as the market keeps on changing and these changes will always be there, which have to be incorporated.

3. It consists of people, machines and procedure. For carrying out various activities, people are required, who collect the data from various sources, analyse and interpret it, utilise the services of machines for various purposes and through set procedures use it for effective decision making.

4. MIS is used for the purpose of generating and processing of the information.

5. The above information is used by executives in taking decisions for various activities.

6. The decisions relate to the area of marketing.

Exam Question # Q.27. Highlight the between concept testing and market testing .

Ans. Concept Testing:

(i) It is concerned with measuring consumer reactions to the idea or concept of the product.

(ii) Testing is done before any money, time or labour is invested in a product.

(iii) It is the third stage of new product development.

Market Testing:

(i) It is concerned with measuring trial, first repeat, adoption and purchase frequency of product in real marketing conditions.

(ii) Testing is done with the product in hand using advertising, sales force etc.and money is involved in it.

(iii) It is the second last stage of new product development. 

Exam Question # Q.28. Explain the reasons for product failure.

Ans. There are various reasons of product failure:

(i) Inadequate Market Analysis – Biased information and improper analysis will yield only wrong data. Acting on such data leads to product failure.

(ii) Product Defects – Technical flaws in the process of product development.

(iii) Higher Cost – Higher cost than anticipated at the time of production will lead to wrong pricing strategies and cost and profit estimates.

(iv) Poor Timing – Appropriate time of launch of a product is essential. Opening a jewellery line at the time of ‘Shradhs’ in India is useless.

(v) Competition – Major giants already operational in a specific industry can act as tough competitors.

(vi) Inefficient Marketing Effort – Proper advertising, sales promotion, distri­bution network etc., should support the product.

(vii) Inadequate Sales Force – Non-availability of sales force or unattended customers can obviously lead to a product’s failure.

All these problems can be solved by timely action of the management.

Product failure can be prevented by using the following precautions:

(i) A forecast of market demand – How large is the market and for how long will it last?

(ii) A description of market profile – Analysing the target customers, their patterns of purchase, demographics etc.

(iii) Designing an efficient organisational structure for the distribution of products.

(iv) Undertaking consumer tests – On the basis of results obtained, the entire process to be rescheduled, if necessary.

Exam Question # Q.29. Explain the characteristics of good marketing research.

Ans. A good marketing research should have following characteristics:

1. Application of scientific method for collection analysis and interpretation of data should be there.

2. It should suggest suitable measures to minimise or avoid the problems.

3. It should create additional facts or develop the innovative ways to solve the problems.

4. The cost of marketing research must not exceed the benefits derived out of the findings.

5. A good marketing research should supply statistical methods and modes to derive fruitful and purposive research.

6. A good marketing research finds out several alternative courses of action, out of which the best course of action is applied to attain the target.

7. Sound marketing research uses the services of specialist, who may be from within the organisation or outside the organisation.

8. A good marketing researcher avoids own bias in interpreting the data and should never ask for irrelevant information.

Exam Question # Q.30. Discuss the limitations of product life cycle.

Ans. (i) Product Life Cycle patterns are too variable in shape and duration to be generalised. A Product Life Cycle is not applicable in all product categories.

(ii) Marketers can rarely tell which stage their product is in.

(iii) For specific products, the length of each Product Life Cycle stage is unpredictable.

(iv) A product may appear to be mature when it has actually reached a plateau prior to another upsurge.

(v) A Product Life Cycle assumes no reversion to earlier consumer preferences.

(vi) Strategic decisions can change the life cycle.

(vii) It can become a self-fulfilling prophecy.

Exam Question # Q.31. Discuss the factors that affect pricing.

Ans. Price is a critically important element of the choices available to businesses in trying to attract demand for their products. These factors can be divided into two parts–  factors within the control of a business and factors outside the control of a business.

Factors within a businesses’ control include:

(i) Production cost

(ii) Product research and development

(iii) Advertising and sales promotion budget

(iv) Effectiveness of distribution (e.g. access to retail outlets; trained distributor agents)

(v) Marketing skills

(vi) Control on marketing expenditure

(vii) Objectives of firm

Factors outside the control of business include:

(i) The price of substitute goods and services

(ii) The price of complementary goods and services

(iii) Prices of raw material

(iv) Customer’s income

(v) Government policies

(vi) Taxation

(vii) Level of competition

Exam Question # Q.32. List out some examples of pricing strategies.

Ans. (i) Competitive pricing.

(ii) Discriminatory pricing.

(iii) Psychological pricing.

(i) Competitive Pricing:

Under this strategy the price of the product is fixed at the competitive conditions. This method is used when the market is highly competitive and product is not differentiated significantly from the competitive products. It is also used when customary price level exists, as in the case of cold drinks.

(ii) Discriminatory Pricing:

It is also called dual pricing. Under this strategy, different prices are charged for the same product from different customers according to their ability to pay. It is usually followed in legal and medical services. It is possible to sell the same product at different prices in different market segments.

(iii) Psychological Pricing:

Here prices are fixed in a manner that they have i some kind of psychological influence on buyers. Odd pricing is used where prices are fixed as Rs.19, Rs.99, Rs.999, etc. Another example is price fixing where some product is offered at three different prices indicating about its quality variation.

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Essays on Marketing Management

Comprehensiveness Unlike the ASIS SPC 1-2009 and NFPA 1600, ISO 22301 standard is more comprehensive and organized into various sections or clauses. In total, it has 10 clauses with each having special responsibilities attached. Under clause 4, the requirements, needs and scope for setting up a context of the business continuity...

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Business Management Extended Essay Topic Ideas and RQs

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If you’re gearing up to write your Business Management Extended Essay and feeling a bit overwhelmed with where to start, you’re in the right place. In this article, we will walk you through various IB BM EE topics that span across different aspects of business management. 

From organizational culture and leadership dynamics to financial management and even diving into some of the most buzzing modern business trends of 2023 and 2024, we’ve got you covered. 

Whether you’re fascinated by the impact of AI in finance or curious about how businesses are tackling sustainability, these topics are designed to spark your interest and guide your research.

No more long introductions; let me go straight to the Business Management extended essay topics list.

Business Management EE Topics

Here are nine topics and corresponding research questions for each subcategory, starting from organizational culture and leadership.

Impact of Leadership Styles on Organizational Culture

Topic:  The Effect of Transformational Leadership on Organizational Culture in Tech Startups

Research Question:  How does transformational leadership impact the organizational culture in emerging tech startups?

Topic:  Autocratic Leadership and Its Influence on Corporate Culture in Traditional Manufacturing Companies

Research Question:  What is the impact of autocratic leadership on the organizational culture within established manufacturing companies?

Topic:  Comparing the Effects of Democratic and Laissez-Faire Leadership Styles on Organizational Culture in Non-Profit Organizations

Research Question:  How do democratic and laissez-faire leadership styles differently influence organizational culture in non-profit organizations?

The Role of Organizational Culture in Mergers and Acquisitions

Topic:  Cultural Integration Challenges in Cross-Border Mergers and Acquisitions

Research Question:  What are the key challenges of cultural integration in cross-border mergers and acquisitions, and how do they affect the success of the merger?

Topic:  The Impact of Organizational Culture on Employee Retention During Mergers in the Banking Sector

Research Question:  How does organizational culture influence employee retention during mergers in the banking industry?

Topic:  Assessing the Role of Organizational Culture in the Success of Mergers and Acquisitions in the Pharmaceutical Industry

Research Question:  What role does organizational culture play in determining the success of mergers and acquisitions in the pharmaceutical sector?

How Leadership Adaptation Influences Employee Morale and Productivity

Topic:  Leadership Adaptation in Remote Work Environments and Its Impact on Employee Morale

Research Question:  How does leadership adaptation in remote work settings affect employee morale?

Topic:  The Effect of Adaptive Leadership in Times of Organizational Change on Employee Productivity

Research Question:  In what ways does adaptive leadership during organizational change impact employee productivity?

Topic:  Evaluating the Influence of Leadership Adaptation Strategies in Multicultural Organizations on Employee Productivity

Research Question:  How do leadership adaptation strategies in multicultural organizations influence employee productivity?

Alright, after exploring how leadership shapes a company’s culture, let’s shift our focus to marketing. It’s a whole different ball game where creativity meets strategy, and we’re going to see how businesses reach out to their customers and build their brands.

Marketing Strategies

Effectiveness of Social Media Marketing in Small Businesses

Topic:  Social Media Marketing Strategies and Their Success Rate in Local Cafés and Restaurants

Research Question:  How effective are social media marketing strategies in enhancing customer engagement and sales in local cafés and restaurants?

Consumer Response to Green Marketing Practices

Topic:  The Impact of Green Marketing on Consumer Purchasing Decisions in the Cosmetics Industry

Research Question:  How do green marketing practices influence consumer purchasing decisions in the cosmetics industry?

The Impact of Branding on Customer Loyalty in the Retail Sector

Topic:  Branding Strategies and Customer Loyalty in Fast Fashion Retailers

Research Question:  How do branding strategies affect customer loyalty in the fast fashion retail sector?

Now, moving on from the flashy world of marketing, it’s time to talk about the backbone of any business – its people. Human Resources isn’t just about hiring and firing; it’s about nurturing a workforce that can take a company to new heights.

Human Resources Management

The Influence of Employee Training Programs on Organizational Efficiency

Topic:  The Effectiveness of Digital Skills Training Programs on Employee Performance in IT Companies

Research Question:  How do digital skills training programs influence employee performance and organizational efficiency in IT companies?

Strategies for Managing Workplace Diversity

Topic:  Diversity Management Strategies and Their Impact on Team Performance in Multinational Corporations

Research Question:  What is the impact of diversity management strategies on team performance in multinational corporations?

The Role of Motivational Theories in Employee Retention

Topic:  Application of Maslow’s Hierarchy of Needs in Employee Retention Strategies in the Hospitality Industry

Research Question:  How does the application of Maslow’s Hierarchy of Needs in employee retention strategies affect staff turnover in the hospitality industry?

Next up, let’s talk ethics and social responsibility. This is where businesses show they’re about more than just profits. It’s about doing the right thing and making a positive impact on society and the environment.

Corporate Ethics and Social Responsibility

ontinuing in the same vein, here are topics and research questions for the categories of Corporate Ethics and Social Responsibility, and Globalization and International Business:

The Impact of Corporate Social Responsibility on Brand Image

Topic:  Analyzing the Influence of CSR Initiatives on Consumer Perceptions in the Fast-Food Industry

Research Question:  How do corporate social responsibility initiatives impact brand image and consumer loyalty in the fast-food industry?

Ethical Considerations in Advertising Campaigns

Topic:  The Ethics of Emotional Appeals in Children’s Advertising

Research Question:  What are the ethical implications of using emotional appeals in advertising targeted at children, and how does this affect brand reputation ?

Business Responses to Environmental Sustainability Challenges

Topic:  Sustainable Practices and Their Impact on Corporate Performance in the Automotive Industry

Research Question:  How have environmental sustainability challenges shaped the operational practices of companies in the automotive industry, and what has been the impact on their corporate performance?

From the moral compass of businesses, we’re now stepping into the global arena. International business is a complex and exciting field, where cultures collide and businesses expand beyond borders.

Globalization and International Business

Challenges and Strategies of Entering New International Markets

Topic:  Market Entry Strategies and Challenges for Retail Businesses Expanding into Emerging Markets

Research Question:  What are the key challenges and effective strategies for retail businesses entering emerging international markets?

The Impact of Globalization on Small Local Businesses

Topic:  The Effects of Global E-Commerce Giants on Local Retail Businesses

Research Question:  How has the rise of global e-commerce platforms impacted the survival and strategies of small local retail businesses?

Cross-Cultural Communication and Its Effect on Business Negotiations

Topic:  The Role of Cross-Cultural Communication in Successful International Business Partnerships

Research Question:  How does effective cross-cultural communication influence the outcomes of business negotiations in international partnerships?

After looking at the big picture of global business, it’s time to zoom in on the numbers. Financial management and accounting are crucial for any business to thrive, especially in today’s fast-paced economic environment.

Financial Management and Accounting

Continuing with the topics and research questions for Financial Management and Accounting, and Operations Management:

Analysis of Risk Management in Investment Decisions

Topic:  Risk Management Strategies in Cryptocurrency Investments

Research Question:  How do modern risk management strategies impact investment decisions in the volatile cryptocurrency market?

The Role of Financial Planning in Business Growth

Topic:  Financial Planning and Its Impact on SME Expansion

Research Question:  What role does strategic financial planning play in the growth and expansion of small and medium-sized enterprises (SMEs)?

Comparative Study of Traditional vs. Digital Accounting Practices

Topic:  The Transition from Traditional to Digital Accounting: A Comparative Analysis

Research Question:  How does the transition from traditional to digital accounting practices affect the efficiency and accuracy of financial reporting in medium-sized enterprises?

And from the world of numbers and spreadsheets, let’s move to the action-packed area of operations. This is where plans and strategies become real products and services, the real nuts and bolts of a business.

Operations Management

Efficiency of Lean Management Techniques in Manufacturing

Topic:  Implementing Lean Manufacturing Techniques in the Automotive Industry

Research Question:  How do lean management techniques improve operational efficiency and product quality in the automotive manufacturing industry?

The Role of Technology in Supply Chain Management

Topic:  The Impact of Blockchain Technology on Supply Chain Transparency

Research Question:  How is blockchain technology transforming supply chain management practices, particularly in terms of transparency and efficiency?

Quality Control Measures and Their Impact on Consumer Satisfaction

Topic:  Quality Control in the Pharmaceutical Industry and Its Effect on Consumer Trust

Research Question:  How do quality control measures in the pharmaceutical industry impact consumer satisfaction and trust?

These topics are designed to delve into key aspects of Financial Management and Accounting, and Operations Management, offering a platform for in-depth analysis and exploration. 

Alright, let’s switch gears and look at what’s happening in the business world right now. We’re moving into areas like artificial intelligence, sustainability, and the gig economy. These are the hot topics that are really defining how businesses operate and succeed in our current times. 

It’s all about staying ahead and being in tune with the latest trends and technologies.

BM Extended essay topics in 2023/2024

A list of 12 contemporary and engaging topics for a Business Management Extended Essay, each accompanied by a relevant research question. 

These topics are tailored to reflect modern business trends and issues pertinent to 2023 & 2024:

• Research Question:  How is artificial intelligence transforming decision-making processes in major financial institutions?
• Research Question:  How are leading fashion brands integrating sustainability strategies to address environmental concerns?
• Research Question:  How is virtual reality technology being used to enhance customer experience and engagement in retail businesses?
• Research Question:  What factors contribute to the success of subscription-based business models in the entertainment industry?
• Research Question:  How does influencer marketing impact consumer purchasing decisions in the beauty industry?
• Research Question:  How are corporations adapting their employment structures in response to the rise of the gig economy?
• Research Question:  What impact do remote work policies have on employee productivity and well-being in IT companies?
• Research Question:  What are the opportunities and challenges presented by the adoption of blockchain technology in supply chain management?
• Research Question:  How are businesses adapting their marketing strategies to cope with changes in social media algorithms?
• Research Question:  How do ethical and sustainable practices influence consumer attitudes and choices in the fast food industry?
• Research Question:  How is big data being utilized for personalized marketing strategies in e-commerce platforms?
• Research Question:  What crisis management strategies were effective for hospitality businesses during the COVID-19 pandemic?

Need a Helping Hand?

Just a quick heads-up! Refrain from sweating if you’re stuck with choosing the perfect topic or if the thought of writing and editing your IB Extended Essay seems daunting. You’re not alone in this. The team at Writing Metier and our  expert extended essay writers  are here to lend a hand. 

Whether you need fresh ideas for your topic, guidance in structuring your essay, or a professional eye to edit and refine your work, we’ve got your back. 

So, if you need that extra boost to make your essay shine, don’t hesitate to contact Writing Metier . We’re all about helping IB students like you nail their Extended Essays!

Btw.. if you are searching for BM IA topics, this article is for you!

Wrapping up!

And there you have it! We’ve journeyed through various Business Management topics, each offering a unique lens to view and analyze the business world. 

Whether you were drawn to the traditional aspects of business like marketing strategies and human resources, or found yourself intrigued by the challenges of globalization and the latest trends in the business sphere, we hope this list has given you the inspiration and direction you need for your Extended Essay. 

And always remember, the key to an excellent business management extended essay is not just choosing the right topic , but also bringing your own curiosity and perspective to it. 

So, pick a topic that resonates with you, dive into the research, and let your insights shine.

Free topic suggestions

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Vasyl Kafidoff is a co-founder and CEO at WritingMetier. He is interested in education and how modern technology makes it more accessible. He wants to bring awareness about new learning possibilities as an educational specialist. When Vasy is not working, he’s found behind a drum kit.

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Ferrel, D. & Hartline, M. (2011).

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Executive Summary

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“Successful international firms frequently introduce standardized products covering most market needs, thereby replacing many specialized products"

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Properly Write Your Degree

The correct way to communicate your degree to employers and others is by using the following formats:

Degree - This is the academic degree you are receiving. Your major is in addition to the degree; it can be added to the phrase or written separately.  Include the full name of your degree, major(s), minor(s), emphases, and certificates on your resume.

Double Majors - You will not be receiving two bachelor's degrees if you double major. Your primary major determines the degree (Bachelor of Arts or Bachelor of Science). If you're not fully sure which of your majors is primary, check CheckMarq or call the registrar's office.

Example: Primary Major: Psychology ; Secondary Major: Marketing

• Bachelor of Arts Degree in Psychology & Marketing

Primary Major: Marketing ; Secondary Major: Psychology

• Bachelor of Science Degree in Marketing & Psychology

In a letter, you may shorten your degree by writing it this way:

• In May 20XX, I will graduate with my Bachelor's degree in International Affairs.
• In December 20XX, I will graduate with my Master's degree in Counseling Education.

Not sure which degree you are graduating with? Here is a list of Undergraduate Majors and corresponding degrees:

• College of Arts & Sciences
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• College of Communication
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• College of Nursing  

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