business plan tesla pdf

Master Plan Part 3

Today, we are publishing Master Plan Part 3, which outlines a proposed path to reach a sustainable global energy economy through end-use electrification and sustainable electricity generation and storage. This paper outlines the assumptions, sources and calculations behind that proposal. Input and conversation are welcome.

How Master Plan 3 works:

Read Master Plan Part 3

We are also providing the U.S. fully electrified demand profile used in modeling:

US fully electrified demand profile – part 1

US fully electrified demand profile – part 2

Brought to you by:

Tesla: Business & Operating Model Evolution

By: Haim Mendelson, Erica Plambeck, Stefanos Zenios, Dominic Mirabile

Tesla was founded in 2003 on the mission to accelerate the world's transition to sustainable transport through the production and sale of electric vehicles. The scope of this mission required staged…

• Length: 22 page(s)
• Publication Date: Aug 7, 2022
• Discipline: Business Ethics
• Product #: OIT122-PDF-ENG

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Tesla was founded in 2003 on the mission to accelerate the world's transition to sustainable transport through the production and sale of electric vehicles. The scope of this mission required staged business model development, beginning with low-volume production of a high-priced electric sports car and moving down-market gradually to produce higher volumes of more affordable electric vehicles. Tesla adapted its operating model at each stage and pursued innovations to unlock product performance and increased scale. With expansions into solar power, energy storage, and autonomous fleets, what business model change should Tesla pursue next?

Learning Objectives

This case traces the evolution of Tesla's business and operating model over time. Students will explore how the priorities, capabilities, and challenges of the automaker changed during each stage of business model development. Students will also analyze the key innovations and strategic decisions that enabled Tesla's success. Finally, students will discuss Tesla's future opportunities for business and operating model development.

Aug 7, 2022

Discipline:

Business Ethics

Geographies:

United States

Industries:

Automotive industry

Stanford Graduate School of Business

OIT122-PDF-ENG

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The Tesla Phenomena: A Business Strategy Report

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Risk-adjusted equity valuation of Tesla Motors: A practical application of Monte Carlo simulation to calibrate risk and uncertainty of risk in a Discounted Cash Flow valuation --- Financial equity valuation of public companies is a complex and daunting task. In a tech start-up arena, promising companies are generally evaluated against expected future potential of their innovation and/or ability to capitalize on those expectations. In these cases, financial historical data is generally of limited value for evaluating future financial projections, thus analysts often rely on hypothetical inputs to valuate equity. Tesla Inc. (NASDAQ: TSLA) is a notable example in this category- a Silicon Valley “poster child” in the automotive space with a vision to advance the adoption of electric mobility across the world. Though many could argue Tesla Motors is a globally recognized brand, the company is still in the dawn days of mass-production with total output for 2016 at 84,700 units, which fails by comparison to nearly 6.7 million vehicles that Ford produced during the same time. Yet, early in 2017 the electric car-maker’s valuation reached over $51 billion dollars briefly surpassing Ford and General Motors in market-cap to become the most valuable carmaker in the United States. Dunn (2017) Historically, the automotive industry has been considered rather predictable due to its capital-intense requirements for heavy expenditures for manufacturing, infrastructure, as well as research and development. Founded on these financial variables and levers, along with market outlook reports, analysts have been able to methodically issue valuations and investment guidance to the market. Yet, while Tesla Motors operates in the same industry, the company’s hefty capital outflows, shadowed by consistent annual losses and missed delivery targets (typically a recipe for a financial meltdown) is contrasted by rather exceptional stock performance since its IPO in 2010. This phenomenon draws a fine line between the two opposing investment camps on Wall Street. The bulls, in the optimistic corner are charged by fanatic optimism on Tesla’s hyper-growth and industry-disruption potential. This positive outlook is further galvanized by the charismatic and visionary leader of Tesla’s electrification revolution-Elon Musk. A serial entrepreneur, co-founder and a CEO of Tesla, who is confidently leading charge into the battle for EV (Electric Vehicle) survival.

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Tesla’s Master Plans for the future – Part I and II

Tesla’s product development serves as a primary example of the company’s creative capacity and initiative. In his Master Plan delineated on the Company’s website, Elon Musk outlines the Tesla’s main objectives from 2006 – 2026. [1]

Master Plan Part 1

To address the over-reliance on fossil fuels and global warming, Tesla Inc., seeks “to accelerate the world’s transition to sustainable energy.” [2] Musk and his colleagues plan to create “a vertically integrated company that builds electric vehicles, batteries to store the power, and solar panels to generate the power.” [3] According to the Master Plan , Tesla built the Tesla Roadster, a luxury sports car, in order to use the resulting cash profits to build the luxury vehicles, the Model S and Model X. Currently, Tesla plans to use that money to build a more affordable car, the Model 3, all while providing its customers with zero-emission electric power generation products.

[1] https://www.tesla.com/blog/secret-tesla-motors-master-plan-just-between-you-and-me

[2] https://www.tesla.com/about

[3] https://www.wired.com/2016/07/tesla-gigafactory-elon-musk/

As the final component to the Master Plan , Tesla seeks to integrate renewable energy generation and storage into residential buildings. The company’s acquisition of SolarCity will allow for the widespread distribution of its sustainable energy products, including its solar panels, Powerwall and Powerpack batteries. The batteries will enable homes, businesses and utilities “to store sustainable and renewable energy, to manage power demand, provide backup power and increase grid resilience,” empowering the individual as his or her own utility. [4 ]

In a joint venture with Panasonic Corporation and other strategic partners, Tesla Inc. signed an agreement in 2014 that laid out their cooperation on the construction of a large-scale battery manufacturing plant, known as the Gigafactory.  Located in Reno, Nevada, the Gigafactory not only manufactures the individual lithium-ion battery cells but also assembles the immense packs that power a Model S or store energy in a customer’s garage. Although still under construction, the Gigafactory has produced limited quantities of Powerwalls and Powerpacks and will begin mass production of the lithium-ion battery cells in late 2017. [5] As a result of its ability to control all aspects of manufacturing, Tesla has a head start incorporating new battery chemistries and technologies into the manufacturing process relative to its competitors. This competitive advantage allows Tesla to circumvent waiting for suppliers to develop the cells. Inside the Gigafactory, robots carry out most of the manufacturing while the engineers supervise from desks not far from the production line. Although heavily automated, the Gigafactory will employ approximately 6,500 people when in full production.

The Gigafactory’s rapid completion is imperative as Tesla plans to begin building the Model 3 sedan and producing half a million vehicles annually, both in 2018. To achieve this goal, Tesla must dramatically increase battery production to decrease costs. In a recent interview, Musk claims that the Gigafactory will produce batteries for significantly less cost “using economies of scale, innovative manufacturing, reduction of waste, and the simple optimization of locating most manufacturing process under one roof.” [6] Furthermore, the Gigafactory will be powered by renewable energy sources to ensure the achievement of net zero emissions.

Master Plan “Part Deux”

In 2016, Musk released the second part to his Master Plan, which acknowledges the progress Tesla has made with a renewed focus on new product development. Most importantly, Musk intends to create self-driving cars that are ten times safer than conventional cars. In his Master Plan , he anticipates the needs of the customer long before R&D can deliver a finished product. This motivates Tesla engineers to develop the necessary software as quickly as possible. Although the technology software is not yet complete, Tesla has already begun installing the hardware in its vehicles. [7] While this decision could jeopardize the company’s strong financial standing, as the software may never be developed, it is indicative of the ingenuity and risk-seeking nature that characterizes Tesla’s innovative process.

In addition to self-driving capabilities, Tesla seeks to transform car-ownership. If Tesla is successful in realizing the fully autonomous vehicle, an individual could contract out his or her car to “make money for you when [he or she isn’t] using it” [8] . The car would act as a taxi when not in use by its owner, and in effect, offset the overall cost of the vehicle without sacrificing quality. These societal mentality shifts — on how we use and think about public and private transportation– are some of the most innovative aspects about Tesla’s product development. They understand the needs of the customer today but also anticipate the willingness in younger generations to share modes of transport.

Overall, many products Tesla hopes to make in the coming years demonstrate the company’s creativity. The Master Plan itself relays a creative vision while demanding implementation within certain constraints. There are clear, achievable goals for very challenging tasks, that give Tesla the necessary framework to design and manufacture breakout products in sustainable energy.

[4] https://www.tesla.com/presskit/teslaenergy

[5] https://www.tesla.com/gigafactory?redirect=no

[7] ttp://www.marketwatch.com/story/teslas-new-product-self-driving-hardware-that-wont-work-2016-10-19

[8]   https://www.tesla.com/blog/master-plan-part-deux

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10 comments on “Tesla’s Master Plans for the future – Part I and II”

Based on Elon Musk’s original “Master Plan”, it seems like he initially wanted the brand the company as an environmentally-friendly, vertically integrated firm that would meet all of your automotive transportation and energy storage needs. However, I think it’s worth noting that there are some caveats to Tesla’s claim of being “environmentally friendly” and “zero emissions”. While I acknowledge the fact that Tesla’s vehicles do not produce emissions while being operated, they do not take into the account the greenhouse gas byproducts produced by the manufacturing process. In Lizzy Wade’s “Tesla’s Electric Cars Aren’t as Green as You Might Think” WIRED Magazine article published on March 31st, 2016, she discusses the process for mining the rare earth metals required for the battery components in Tesla’s vehicles. She writes that, “…Rare metals only exist in tiny quantities and inconvenient places—so you have to move a lot of earth to get just a little bit. In the Jiangxi rare earth mine in China, Abraham writes, workers dig eight-foot holes and pour ammonium sulfate into them to dissolve the sandy clay. Then they haul out bags of muck and pass it through several acid baths; what’s left is baked in a kiln, leaving behind the rare earths required by everything from our phones to our Teslas.” If Elon Musk wants to market Tesla as the future of driverless car technology, that’s one thing. But he’s bamboozling us by claiming that Tesla’s products are an “environmentally-friendly” alternative to what’s currently available in the market.

Hi Andrea, thanks for sharing 🙂 To be honest I was really amazed by Tesla’s vision of the sustainable home solution. Its recent product Powerpack has several attractive value propositions towards energy consumers, such as peak shaving, load shifting, emergency backup, and demand response. However, besides that, there’s also another key value proposition here that I can think of according to my recent research on the supply chain of electric energy. The reason for the existence of a peak price is mainly caused by unbalanced demand – there is a huge demand for electricity at peak hours and low demand at some other times such as nights, and this leads to an unbalanced demand of electricity throughout different times every day. However, one property about electric energy is that it is consumed almost instantly as it is generated (without the existence of a battery storage). Therefore, due to high demand at peak hours, there has to be enough amount of electric power plants to generate enough energy in order to satisfy the need of electric consumers; but at non-peak hours, there is always a surplus of electricity that is wasted. There are several solutions currently regarding the wasted energy. One is to turn off several power plant machines at night so less energy is generated to meet less demand. However, due to the complexity of the machines, once they are running, it will cost huge energy to turn them off that even exceeds the amount of wasted energy. Another solution is called the “hydropower pumps”, which uses the excess electric energy at night to pull water to high lands, and regenerate energy to consumers during peak hours using the gravitational potential energy of water to regenerate electric energy. But again building those hydropower pumps requires a fair amount of cost as well. Therefore, what I saw in Tesla’s vision of Powerpack is actually that, if the product reaches majority and is widely adopted, it can actually charge itself during nonpeak hours that pushes up the demand at night, while charging other household appliances can pull down the demand of energy during the days. This way, the energy-waste problem caused by an energy surplus will be eliminated, and it actually will become the best solution we have now when comparing to the others.

Hi Andrea, Elon musk is a visionary. He is foreseeing the future like no other innovator in recent times. Creating a vertically aligned company powered by renewable energy is a great and daring step. To run a whole business where everything is powered by solar energy is commendable. The solar roof is a great product and definitely one of the things to look out for from Tesla apart from the cars. Also, the use of solar energy has allowed Tesla to reduce it’s operating costs and make a cheaper car, Model 3. The new Gigafactory 2 in New York is a testament to the level of commitment by the company to solar energy. Tesla has the ability to surprise us and I look forward to their technological advances in the future.

Great blog post Andrea! Elon is putting all his effort in changing the world as we know it today, regarding EV, power and Space travel. He is picking up Jobs legacy and taking it to a whole different level. However, from an outside perspective it might seems what he is doing is easy, after all his accomplishments and success in the tech world. I have the pleasure to know some people that have been working very close with him on SpaceX since the beginning. One big key players such as Boeing intentionally worked against him from the start, commanded all its suppliers to not supply anything to SpaceX. This is where Elon tok it to the next level and decided to take full control of the entire value chain. I think we will see great things for years to come from Elon´s endless list of success. EV is come to stay, Solar power is evolving and space travel is open for business

Insightful post! I think one point that is very critical for Tesla’s mission to democratize EVs through Model 3 is the production capacities that the Gigafactory will eventually provide. Already in production, this insane factory project is still far from being fully operational. It’s interesting to see that Tesla is expanding its production capacities worldwide, planning to build “probably 4 gigafactories” ( https://electrek.co/2017/05/01/tesla-gigafactories-4-more-year/ ): in Europe, China, and probably another one in the U.S.

Great post! Tesla has a great future vision. We can never compare Tesla with any car makers such as BMW, Benz. Because Tesla has great difference between them. Tesla’s plan is to revolutionise the traditional car industry and create total different innovative lifestyle. For Tesla’s plan on model 3. I do think model 3 will be very successful, as it’s a more affordable car. As more people buy electric cars, the trend of popularising electric cars will accelerate even faster.

Insightful post Andrea. Our dependence on fossil fuels is extremely high and the way forward is through decreasing the dependence on fossil fuel (A non-renewable resource) and increasing our dependence on solar, wind & electricity (Renewable resource). Tesla is on the right path and this innovation of pure-breed electric cars has also provoked other car manufacturers to adopt this. For example – BMW – i3 & i8. I feel, we can look forward to a revolution in the coming future. Pratik Jain 238A

@ Andrea Wang I agree and thank you for your good structured comment. Tesla’s Master Plan sounds great. Of course their visionary strategy can be understood to solve problems like of fossil fuels or global warming. So Tesla seeks to accelerate the world’s transition to sustainable energy. In face of their market position Tesla could be categorized as a „rule-maker“ company based on their innovative Master Plan for the future.

Our guest speaker Co-Founder of Tesla JB Straubel presented also how he revolutionizes the traditional car industry and how he creates a total different innovative lifestyle. Also his vision of the sustainable home solution was awesome. But I have one critical approach regarding to JB Straubels presented vision.

Why does a Silicon Valley company like Tesla tries to solve problems in Afrika? Of course it is a noble thought but aren’t there other possibilities to work with these problems? Wouldn’t it be more efficient to support or fund companies based in Africa with all the local knowledge in the future? The question focus on the aspects of sustainability.

I was literally carried away as I watched Elon Musk unveil the Master plan 2. Tesla has been built with foundations of repetitive failure and resilience. However, they survived because they never set their eyes away from the goal ‘to accelerate the advent of sustainable energy’. It almost feels as if Elon Musk is living a playback of a video he created before. Tesla has disrupted so many industries at once. The car manufacture industry has been disrupted in 2 ways; going electric and autonomous. The energy industry has been disrupted by the commercialization of solar energy through solar panels, solar roofs, power packs and power walls. The battery manufacture industry also got a big slap on the face with the Gigafactory; which will produce more energy than what the whole world produces in all lithium-ion battery cells. In his other venture, SpaceX, the aerospace industry has also been disrupted. So what do you think Elon Musk’s next venture will be? I think he will be the next Geo-engineer that would take responsibility in cleaning the environment of greenhouse gasses.

Thank you very much for the article Andrea. I like the enthusiasm around Tesla and (even as a German) truly believe in Teslas visions and certainly that it has already had some positive impact on the industry as a whole. However, I am quite sceptic about certain points. First of all, in regards to Jegas comment (first comment), I would like to add that the assumption of “driving at zero emissions” is very superficial also because the electric energy the car is consuming originates from emission generating power sources. If a Tesla is charged sourcing a regular US power grid, nearly 2/3 of that energy is still produced through Natural Gas (33.8%) and Coal (30.4%), which are both and especially the latter, generating CO2. In other words, as long as the stake of renewable energy in the overall electricity production is still small, all a Tesla is doing is shifting the emissions from an exhaust to a chimney. ( https://www.eia.gov/tools/faqs/faq.php?id=427&t=3 ) Driving a Tesla is thus not emission free yet, but the Masterplan 1 is certainly a good step towards it. In addition, I would like to just briefly mention the waste created by discarded, old batteries. Regarding the Masterplan “Part Deux”, I found Teslas strong focus on the software from its very beginning particularly interesting. The majority of car manufacturers have underestimated that for a while and in my eyes it is a good example of the emerging dominance of software over hardware in a competitive market, even in a naturally hardware based industry.

Moritz Steinbrecher (238A)

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Tesla Business Strategy Analysis

Tesla’s business model and business strategy move along three key pillars:

• Internalized design and development.
• Owned manufacturing.
• Direct distribution .

These three pillars together enable Tesla to be vertically integrated and therefore reach important economies of scale, which makes it possible for it to become more profitable as it scales.

Table of Contents

In-house manufacturing

When Tesla started to execute its business model , back in the early 2000s, it thought it could mostly outsource parts of the car, and create an electric vehicle, out of those.

Yet, they soon realized this assumption was completely off.

Not only they didn’t manage to secure proper parts for the vehicles, but none wanted to risk having electric vehicles that could have caught fire.

Instead, if Tesla wanted to make its business plan viable, it had to build its own manufacturing centers. It took years for the company to do that, and it’s starting to pay off today.

Now Tesla has various manufacturing facilities called Gigafactories.

Over the years, Tesla managed to open various Gigafactories: in Texas, Shangai, and Berlin.

The Gigafactory is a key ingredient to enable Tesla to mass scale the supply side. Meaning that the company will be able to manufacture potentially millions of cars, to distribute across the world.

Energy storage and generation

Another key element to making the Tesla business model scalable is the ability of drivers to find electric stations around the country and to quickly charge their cars.

That is why, over the years, Tesla has been ramping up its electric generation and storage arm.

The energy part is critical because it will enable Tesla to build the underlying infrastructure to power up its whole business model .

Just like AWS was developed initially by Amazon to power up its infrastructure. Over time, AWS grew into an enterprise platform, powering up a good chunk of the web.

And for the same token, when the Tesla energy storage and distribution infrastructure grows to the point of enabling third-party to get energy, this part will become a key ingredient of Tesla’s business model success.

Direct distribution

Another key element of the Tesla business model which the company started to build early on, is the direct distribution or the ability to sell Tesla vehicles either through its online stores or via its Tesla stores.

Tesla started to open its direct stores, very soon, as the company borrowed Apple’s direct sales playbook.

This wasn’t easy to set up and actually pretty controversial for the auto industry, as most car sales went through dealerships, yet Tesla set to do just that.

And financing models

As explained in real-time insurance , a combination of lower insurance premiums and better leasing rates has the potential to ramp up Tesla ’s demand side, making it possible for many millions of Americans to own a Tesla.

This is critical because Tesla, on the one hand, can use its cars to gather driving data.

This will enable the company to build its own database of drivers, which can be dynamically scored, to assess their insurance premiums.

If drivers can adjust their driving behaviors by improving their scores, they can also see their insurance premiums reduced.

In addition, this might also make the whole lease less expensive, thus enabling more people to afford to buy a Tesla.

And by enabling Tesla to build another valuable business unit, which can be used to further scale its operations in the long run!

Key takeaways

• Manufacturing, together with energy storage and generation and direct distribution , are some of the key ingredients of Tesla’s business model .
• Tesla produces its cars in-house, controlling the supply side of the business.
• Tesla also produces the parts for energy storage and generation, which is part of the energy infrastructure, is critical to powering up Tesla vehicles, and makes the whole network of electric cars more valuable. While on the other hand, it will also work as an infrastructure for third-party electric players in the future.
• Tesla also directly distributes its cars through its e-commerce or physical stores, thus cutting middlemen and dealerships.
• Lastly, Tesla leverages real-time driving data from its customers to build a database and dynamically adjust insurance premiums, which also makes Tesla more affordable. Thus, giving them a chance to get more people to buy a Tesla in the future. If the manufacturing helps Tesla push its supply side to mass scale, real-time insurance rates combined with in-house leases enable the company to scale the demand side of the business!

Key Highlights

• Key Pillars: Tesla’s business model and strategy are built upon three key pillars: internalized design and development, owned manufacturing, and direct distribution .
• In-House Manufacturing: Tesla recognized the need to build its own manufacturing centers due to challenges in sourcing parts for electric vehicles and concerns about safety. This led to the establishment of Gigafactories in various locations, enabling mass production of cars and batteries.
• Energy Storage and Generation: Tesla’s focus on energy generation and storage complements its electric vehicles. The company aims to create an infrastructure of charging stations and energy storage solutions, similar to how Amazon Web Services (AWS) grew from supporting Amazon’s infrastructure to a broader enterprise platform.
• Direct Distribution: Tesla adopted a direct distribution model , bypassing traditional dealerships. It established online and physical stores, allowing customers to purchase vehicles directly from Tesla. This approach was inspired by Apple’s direct sales strategy .
• Real-Time Insurance: Tesla’s real-time insurance model utilizes driving data from its vehicles to offer dynamic insurance premiums based on individual driving behavior. This approach reduces insurance costs and makes leasing more affordable, ultimately driving demand for Tesla vehicles.
• Vertical Integration: By vertically integrating design , manufacturing, distribution , and even insurance, Tesla achieves economies of scale, making it more profitable as it scales.
• Database and Leasing: The real-time insurance model helps Tesla build a database of driver behavior, which contributes to assessing insurance premiums. Additionally, reduced insurance costs combined with leasing options make owning a Tesla more accessible to a broader range of consumers.
• Scalable Supply and Demand: Tesla’s manufacturing facilities and vertical integration enable mass production, while real-time insurance and leasing options enhance affordability, allowing the company to scale both its supply and demand sides.
• Business Transformation: Despite initial challenges and near-death experiences, Tesla’s business model transformation over the years has driven it to become a trillion-dollar company by 2021.
• Economic and Environmental Impact: Tesla’s focus on electric vehicles, energy storage, and sustainability contributes to reshaping the automotive and energy industries, with a long-term goal of reducing carbon emissions.

Related to Tesla

Who Owns Tesla

Tesla Business Model

How Does Tesla Make Money?

Tesla Cost Structure

Tesla Marketing Strategy

Tesla Revenue Per Employee

Is Tesla Profitable?

Tesla Profit Margin

Tesla Profit Margin Per Car

Tesla R&D Strategy

Tesla Market Cap vs. Revenue

Tesla Production

Tesla Production vs. Delivery

Who Is Elon Musk

History of Tesla

Tesla Competitors

Real-Time Insurance

Read Also: Tesla Business Model , Elon Musk Companies, Who Owns Tesla , Transitional Business Models , Tesla Competitors .

Read Also: Who Is Elon Musk? The Elon Musk’s Story , How Does Elon Musk Make Money , Elon Musk Companies , Bill Gates Companies , Jeff Bezos Companies , Warren Buffett Companies .

How did Tesla use a transitional business model to thrive?

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Free PDF Business Plan Templates and Samples

By Joe Weller | September 9, 2020

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We’ve gathered the most useful collection of business plan PDF templates and samples, including options for organizations of any size and type.

On this page, you’ll find free PDF templates for a simple business plan , small business plan , startup business plan , and more.

Simple Business Plan PDF Templates

These simple business plan PDF templates are ready to use and customizable to fit the needs of any organization.

Simple Business Plan Template PDF

This template contains a traditional business plan layout to help you map out each aspect, from a company overview to sales projections and a marketing strategy. This template includes a table of contents, as well as space for financing details that startups looking for funding may need to provide. 

Download Simple Business Plan Template - PDF

Lean Business Plan Template PDF

This scannable business plan template allows you to easily identify the most important elements of your plan. Use this template to outline key details pertaining to your business and industry, product or service offerings, target customer segments (and channels to reach them), and to identify sources of revenue. There is also space to include key performance metrics and a timeline of activities. 

Download Lean Business Plan Template - PDF

Simple 30-60-90 Day Business Plan Template PDF

This template is designed to help you develop and implement a 90-day business plan by breaking it down into manageable chunks of time. Use the space provided to detail your main goals and deliverables for each timeframe, and then add the steps necessary to achieve your objectives. Assign task ownership and enter deadlines to ensure your plan stays on track every step of the way.

Download Simple 30-60-90 Day Business Plan Template

PDF | Smartsheet

One-Page Business Plan PDF Templates

The following single page business plan templates are designed to help you download your key ideas on paper, and can be used to create a pitch document to gain buy-in from partners, investors, and stakeholders.

One-Page Business Plan Template PDF

Use this one-page template to summarize each aspect of your business concept in a clear and concise manner. Define the who, what, why, and how of your idea, and use the space at the bottom to create a SWOT analysis (strengths, weaknesses, opportunities, and threats) for your business. 

Download One-Page Business Plan Template

If you’re looking for a specific type of analysis, check out our collection of SWOT templates .

One-Page Lean Business Plan PDF

This one-page business plan template employs the Lean management concept, and encourages you to focus on the key assumptions of your business idea. A Lean plan is not stagnant, so update it as goals and objectives change — the visual timeline at the bottom is ideal for detailing milestones. 

Download One-Page Lean Business Plan Template - PDF

One-Page 30-60-90 Day Business Plan Template

Use this business plan template to identify main goals and outline the necessary activities to achieve those goals in 30, 60, and 90-day increments. Easily customize this template to fit your needs while you track the status of each task and goal to keep your business plan on target. 

Download One-Page 30-60-90 Day Business Plan Template

For additional single page plans, including an example of a one-page business plan , visit " One-Page Business Plan Templates with a Quick How-To Guide ."

Small Business Plan PDF Templates

These business plan templates are useful for small businesses that want to map out a way to meet organizational objectives, including how to structure, operate, and expand their business.

Simple Small Business Plan Template PDF

A small business can use this template to outline each critical component of a business plan. There is space to provide details about product or service offerings, target audience, customer reach strategy, competitive advantage, and more. Plus, there is space at the bottom of the document to include a SWOT analysis. Once complete, you can use the template as a basis to build out a more elaborate plan. 

Download Simple Small Business Plan Template

Fill-In-the-Blank Small Business Plan Template PDF

This fill-in-the-blank template walks you through each section of a business plan. Build upon the fill-in-the-blank content provided in each section to add information about your company, business idea, market analysis, implementation plan, timeline of milestones, and much more.

Download Fill-In-the-Blank Small Business Plan Template - PDF

One-Page Small Business Plan Template PDF

Use this one-page template to create a scannable business plan that highlights the most essential parts of your organization’s strategy. Provide your business overview and management team details at the top, and then outline the target market, market size, competitive offerings, key objectives and success metrics, financial plan, and more.

Download One-Page Business Plan for Small Business - PDF

Startup Business Plan PDF Templates

Startups can use these business plan templates to check the feasibility of their idea, and articulate their vision to potential investors.

Startup Business Plan Template

Use this business plan template to organize and prepare each essential component of your startup plan. Outline key details relevant to your concept and organization, including your mission and vision statement, product or services offered, pricing structure, marketing strategy, financial plan, and more.

‌Download Startup Business Plan Template

Sample 30-60-90 Day Business Plan for Startup

Startups can use this sample 30-60-90 day plan to establish main goals and deliverables spanning a 90-day period. Customize the sample goals, deliverables, and activities provided on this template according to the needs of your business. Then, assign task owners and set due dates to help ensure your 90-day plan stays on track.

‌Download Sample 30-60-90 Day Business Plan for Startup Template 

For additional resources to create your plan, visit “ Free Startup Business Plan Templates and Examples .”

Nonprofit Business Plan PDF Templates

Use these business plan PDF templates to outline your organization’s mission, your plan to make a positive impact in your community, and the steps you will take to achieve your nonprofit’s goals.

Nonprofit Business Plan Template PDF

Use this customizable PDF template to develop a plan that details your organization’s purpose, objectives, and strategy. This template features a table of contents, with room to include your nonprofit’s mission and vision, key team and board members, program offerings, a market and industry analysis, promotional plan, financial plan, and more. This template also contains a visual timeline to display historic and future milestones.

Download Nonprofit Business Plan Template - PDF

One-Page Business Plan for Nonprofit Organization PDF 

This one-page plan serves as a good starting point for established and startup nonprofit organizations to jot down their fundamental goals and objectives. This template contains all the essential aspects of a business plan in a concise and scannable format, including the organizational overview, purpose, promotional plan, key objectives and success metrics, fundraising goals, and more.

Download One-Page Business Plan for Nonprofit Organization Template - PDF

Fill-In-the-Blank Business Plan PDF Templates

Use these fill-in-the-blank templates as a foundation for creating a comprehensive roadmap that aligns your business strategy with your marketing, sales, and financial goals.

Simple Fill-In-the-Blank Business Plan PDF

The fill-in-the-blank template contains all the vital parts of a business plan, with sample content that you can customize to fit your needs. There is room to include an executive summary, business description, market analysis, marketing plan, operations plan, financial statements, and more. 

Download Simple Fill-In-the-Blank Business Plan Template - PDF

Lean Fill-In-the-Blank Business Plan PDF

This business plan is designed with a Lean approach that encourages you to clarify and communicate your business idea in a clear and concise manner. This single page fill-in-the-blank template includes space to provide details about your management team, the problem you're solving, the solution, target customers, cost structure, and revenue streams. Use the timeline at the bottom to produce a visual illustration of key milestones. 

Download Fill-In-the-Blank Lean Business Plan Template - PDF

For additional resources, take a look at " Free Fill-In-the-Blank Business Plan Templates ."

Sample Business Plan PDF Templates

These sample business plan PDF templates can help you to develop an organized, thorough, and professional business plan.

Business Plan Sample 

This business plan example demonstrates a plan for a fictional food truck company. The sample includes all of the elements in a traditional business plan, which makes it a useful starting point for developing a plan specific to your business needs.

Download Basic Business Plan Sample - PDF

Sample Business Plan Outline Template

Use this sample outline as a starting point for your business plan. Shorten or expand the outline depending on your organization’s needs, and use it to develop a table of contents for your finalized plan.

Download Sample Business Plan Outline Template - PDF

Sample Business Financial Plan Template

Use this sample template to develop the financial portion of your business plan. The template provides space to include a financial overview, key assumptions, financial indicators, and business ratios. Complete the break-even analysis and add your financial statements to help prove the viability of your organization’s business plan.

Download Business Financial Plan Template

PDF  | Smartsheet

For more free, downloadable templates for all aspects of your business, check out “ Free Business Templates for Organizations of All Sizes .”

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